Scale for Success Photography Podcast with Jennie Tewell

This is an episode of my raw and honest opinion on whether or not you should do paid advertising as a photographer. Should you advertise with The Knot, Wedding Wire? Should you use Facebook Ads, Instagram Ads, or Google Ads? Listen to this episode as I break down the pros and cons of each ad source, and whether or not I think you should invest your money with paid advertising.

Join me in my conversation with Avery Forrest as we talk about balance and aligning our priorities. 00:00:32.170 --> Introduction 00:03:24.600 --> What enables you to accomplish all the things? 00:05:00.470 --> Prioritizing the different hats that you wear 00:06:13.420 --> Allowing enough time to accomplish the things that are most important to you 00:10:17.710 --> Keeping things in sync during busy season 00:14:20.980 --> Is it possible to be balanced in all areas of life? 00:18:04.830 --> Your yes and no list Follow Avery on Instagram here, https://www.instagram.com/averyforrest_/?hl=en Find out more about Clarity to Courage here https://claritytocourage.com/ Start With Me Podcast (Avery Forrest) https://startwithme.libsyn.com/website

Today's episode is going to be all on the different software and different applications that I am using to operate my business every single day. I have found some favorite softwares that I use, and I would love to share them with each of you to make your life a little bit easier. Client management system - Dubsado Editing software - Lightroom Culling - Photo MechanicGallery Hosting - PicTimeWebsite Builder - ShowItWebsite Templates - Davey and KristaBlog Layout - Narrative Publish and Blog StompInstagram Planning - PlanolyPlanner - Full Focus PlannerDesign - CanvaBackup Software - BackblazeHashtag Generator - Hashtag Expert

I'm so excited to share this episode on 10 steps to optimize your photography blog post for SEO and get page 1 search results with Google! 00:55 >> Intro to SEO. The benefit of it, and what it can do for your business. 07:37 >> 10 Steps to optimizing your blog post 07:43 >> Finding your keyword 09:08 >> What should I title my blog post? 11:59 >> Title your images 13:58 >> How to start your blog post copy of to best help your SEO ranking. 15:04 >> How many words do I need in my blog post? 16:09 >> One of my favorite SEO hacks 16:41 >> Links and how to use them 19:42 >> Write a description for your blog post using your keywords you have already chosen. 19:59 >> How to use Yoast for SEO to help you with your blog posts. 21:08 >> Get rid of your dates! I hope this episode was a help to you! If you have any SEO questions, send them my way, or if you have anything you want me to specifically cover in an upcoming episode, I would love to hear from you! Links I mentioned on this episode. Ubersuggest Keywords Everywhere

On this episode I talk with Stephanie Taale with Flourish Online Management about website functionality and branding. We talk about how to have a converting website, and a website that drives traffic to your business. https://www.flourishonlinemanagement.com/ We also dig a little bit into branding yourself. How to keep things simple, and whether or not your should hire a professional. 01:21 >> About Stephanie 03:10 >> Is it essential for every business to have a website? 04:34 >> Can social media replace a website? 05:25 >> Website platform recommendations 07:36 >> Biggest things to focus to have a converting website 09:13 >> Key elements of a website 11:57 >> Optimizing our load time 12:54 >> Most important things to have on your navigation menu 17:34 >> What to have on your about page 19:01 >> Social proof 22:22 >> Is a blog necessary? 27:47 >> Driving traffic to your website 30:17 >> Foundations for a strong brand 45:49 >> Summary

Join me as I talk with Cristina Roman about all things procrastination. Why creatives struggle with procrastination, and what we can do to overcome it. Check out Cristina's site for even more info on how you can manage your time wisely, set your priorities, and how to say no to the things that don't align with your overall goals. 01:06 >> About Cristina 03:07 >> Three types of procrastinators 10:13 >> Distractions people have when it comes to working for yourself 18:21 >> Changing your thought patterns about procrastination 21:29 >> Monday Hour-One Method 22:31 >> 5 action steps 26:49 >> Deep work 31:35 >> Productivity Power Zone 32:49 >> 4 things that increase productivity 39:25 >> Combatting the unexpected things in our schedule LINKS https://piquecoaching.co/

This podcast is for the photographer that wants to take their business to the next level. The person that wants to start bringing in a real income from their business. If you are wanting to go from part-time to full-time, reach 6 figures as a business owner, or even if you are just getting started in business, I'm here to help give you direction.