Podcasts about clients

Finding Signal in the Noise: Lessons Learned Running a Honeypot with AI Assistance [Guest Diary] https://isc.sans.edu/diary/Finding%20Signal%20in%20the%20Noise%3A%20Lessons%20Learned%20Running%20a%20Honeypot%20with%20AI%20Assistance%20%5BGuest%20Diary%5D/32744 Google API Keys Weren't Secrets. But then Gemini Changed the Rules. https://trufflesecurity.com/blog/google-api-keys-werent-secrets-but-then-gemini-changed-the-rules AirSnitch: Demystifying and Breaking Client Isolation in Wi-Fi Networks https://www.ndss-symposium.org/ndss-paper/airsnitch-demystifying-and-breaking-client-isolation-in-wi-fi-networks/

Rob Nelson and Don Tennessen discuss Principle Two of Ninja Selling: Stop Selling. Start Solving. It's built on a simple truth that people love to buy, and they hate to be sold. They explore why most sales approaches push people away, triggering defensiveness and avoidance, and how Ninja flips that dynamic by creating value, asking questions, and building relationships that naturally attract clients. Rob and Don clarify that the goal is not to avoid a process or abandon structure. The goal is to redefine what selling is, to become the trusted guide who helps people decide. They draw a sharp contrast between persuasion and clarity, emphasizing that confidence is built through communication, anticipating needs, reducing surprises, and making the transaction feel "greased" so the focus can stay on the human experience. A major theme is that real estate is uniquely emotional and complex because it is layered on top of life events like career changes, marriage, divorce, children, and moving routines and memories. That makes "fabled service" less about technical excellence and more about how clients feel during uncertainty. Don shares personal examples from selling rental properties and from a longtime doctor relationship to show what people remember most, the moments that communicate, I care about you, and I've got you. The conversation ends with a practical reset. If you feel yourself selling, you likely stopped solving, and the fastest pivot is to ask a question and re-center on the client's next chapter. Key Takeaways People move away from sales pressure and move toward value, so the first goal is to stop pushing people away Stop selling is really about attracting clients instead of chasing them A Ninja mindset focuses on what you can give rather than what you can get The job is not to make people buy, the job is to help them decide Reputation replaces persuasion because what clients say about you is more powerful than what you say about yourself Value creation has two lanes, what you do during the transaction and what you do between transactions Clients want information, a clear process, consistent follow up, and fewer surprises Real estate is more complex than other financial transactions because it stacks on top of life change and emotion Fabled service is less about technical perfection and more about how you make people feel A moment of truth is when a client touches your process, so anticipate stress points and communicate proactively If you feel like you are selling, you probably stopped solving and started thinking about yourself The best pivot out of sales mode is to ask a question and return focus to the client and ask questions Strangers are only strangers as long as you let them be strangers, one meaningful conversation changes that The transaction is not the goal, it is the consequence of consistent relationship and service Memorable Quotes "People love to buy and they hate to be sold." "Our job isn't to make people buy. Our job is to help them decide." "The mindset of a salesperson is to get something from someone. The mindset of a Ninja is what can we give." "Reputation replaces persuasion." "What do I have to do so they don't have to lay awake at night?" "A moment of truth is when your client comes into contact with your process." "You build confidence through clarity." "If I'm solving, then I don't have to sell. If I'm selling, I've probably stopped solving." "The transaction is not the goal, it's the consequence." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

Most coaches are grinding for every $5,000 sale. Meanwhile, our top client has invested over $852,000 with us — and they didn't do it all at once. They joined, got results, stayed, upgraded, and kept investing year after year. In this episode, I break down exactly how to build a business where your best clients become your biggest source of revenue and actually thank you for it. What Premium Clients Are Really Paying For It's not more modules, more calls, or more templates. They're paying for three things: the outcome, certainty that your process works, and leadership from someone who will push them to rise. They're not buying your coaching — they're buying who they get to become. Why Higher Prices Create Better Clients I learned this the hard way selling $27 ebooks to thousands of people who never read them. When I raised my prices to $5,000, everything changed. Premium clients show up differently — they implement, they commit, they do whatever it takes. It's a psychology principle called commitment and consistency, and it's not manipulation. It's human nature. The 4-Part System 1. Target high-stakes problems — Money, health, relationships, legacy. If it keeps them up at night, they'll invest seriously to solve it. 2. Build trust before the call — By the time they talk to you, they should already believe in what you do. 3. Create an ascension path — The real money isn't the first sale. It's the lifetime relationship. Have the next level ready when they're ready to grow. 4. Develop your certainty and emotional stability — Premium clients invest with leaders, not with people who are desperate or needy. "If your work truly changes lives, then charging premium prices is an act of service."

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: What I Do When a Client Needs Permission to Invest in Themselves

Something has shifted in the coaching and consulting space, and it's not money. It's trust.   Clients are asking better questions. Taking their time. Looking more closely before they commit.   In this episode, I break down how to price within a trust recession. We'll talk about why dropping your rate reactively weakens your positioning, how over-explaining your price signals doubt, and what to strengthen instead: visible process, tighter specificity, depth over volume, and extending trust before expecting it back.   When prospective clients think more carefully, you don't shrink your fee, you become clearer, stronger, and more intentional in how you position the value of what you are delivering.   In this episode, I talk about: What a trust recession really is - and why money isn't the issue.   Why lowering your price in response to hesitation destabilizes your positioning.   The difference between creating comfort and creating real trust in a sales conversation.   How over-explaining your rate can unintentionally signal doubt.   How making your process visible & more specific calms a buyer's nervous system.   The leadership mindset required to hold premium pricing in a discerning market.   ~~   For full show notes, transcript, and to check out Your Pricing Breakthrough, click here: www.themoneycoachschoolpodcast.com/127

I am Rolf Claessen and together with my co-host Ken Suzan I welcome you to Episode 172 of our podcast IP Fridays. Today's interview guests are Co-Founder & CEO of Inception Point AI, Jeanine Whright, and Mark Stignani, who is Partner & Chair of Analytics Practice at Barnes & Thornburg LLP. https://www.linkedin.com/in/jeaninepercivalwright https://www.linkedin.com/in/markstignani Inception Point AI But before the interview I have news for you: The Unified Patent Court (UPC) ruled on Feb 19, 2026, that specialized insurance can cover security for legal costs. This is vital for firms, as it eases litigation financing and lowers financial hurdles for patent lawsuits by removing the need for high liquid assets to enforce rights at the UPC. On Feb 12, 2026, the WIPO Coordination Committee nominated Daren Tang for a second six-year term as Director General. Tang continues modernizing the global IP system, focusing on SMEs, women, and digital transformation. His confirmation in April is considered certain. An AAFA study from Feb 4 reveals 41% of tested fakes (clothing/shoes) failed safety standards. Many contained toxic chemicals like phthalates, BPA, or lead. The study highlights that counterfeiters increasingly use Meta platforms to sell unsafe imitations directly to consumers. China's CNIPA 2026 report announced a crackdown on bad-faith patent and trademark filings. Beyond better examination quality, the agency will sanction shady IP firms and stop strategies violating “good faith” to make China’s IP system more ethical and innovation-friendly. Now, let's hear the interview with Jeanine Whright and Mark Stignani! How AI Is Rewiring Media & Entertainment: Key Takeaways from Ken Suzan's Conversation with Jeanine Wright and Mark Stignani In this IP Fridays interview, Ken Suzan speaks with two repeat guests who look at the same phenomenon from two angles: Jeanine Wright, Co-Founder & CEO of Inception Point AI, as a builder of AI-native entertainment, and Mark Stignani, Partner and Chair of the Analytics Practice at Barnes & Thornburg LLP, as a lawyer advising clients who are trying to use AI without stepping into a legal (or ethical) crater. What emerges is a clear picture: generative AI is not just “another tool.” It is rapidly becoming the default infrastructure for creative work—while the rules around ownership, consent, and accountability lag behind. 1) What “AI-generated personalities” really are (and why that matters) Jeanine's company is not primarily “cloning” real people. Instead, Inception Point AI creates original, fictional personalities—characters with backstories, ambitions, and evolving arcs—then deploys them into the world as podcast hosts and content creators (and eventually actors and musicians). Her key point: the creative work still starts with humans. Writers and creators define the concept, tone, audience, and story engine. What AI changes is speed, cost, and iteration—and therefore what is economically feasible to produce. 2) The “generative content pipeline” isn't a magic button A recurring misconception Ken raises is the idea that someone “pushes a button” and content pops out. Jeanine explains that real production looks more like a hybrid studio: A creative team defines character, voice, format, and storyline. A technical team builds what she calls an “AI orchestration layer” that combines multiple models and tools. The “stack” differs by format: the workflow for a long-form audio drama is different from a short-form beauty clip. This matters because it reframes AI content not as a single output, but as a pipeline decision: which tools, which data sources, which QA, and which governance steps are used—and where human review happens. 3) The biggest legal questions: origin, liability, ownership, and contracts Mark doesn't name a single “top issue.” He describes a cluster of problems that repeatedly show up in client conversations: Training data and “origin story” Clients keep asking: Can I legally use AI output if the tool was trained on copyrighted works? Even if the output looks new, the unease is about whether the tool's capabilities are built on unlicensed inputs. Liability for unintended harm Mark flags risk from AI content that inadvertently infringes, defames, or carries bias. The legal exposure may not match the creator's intent. Ownership and protectability He points to a big gap: many jurisdictions are still reluctant to grant classic IP rights (copyright or patent-style protection) to purely AI-generated material. That creates uncertainty around whether businesses can truly “own” what they produce. Old contracts weren't written for AI A final, practical point: many agreements—talent contracts, author clauses, data licenses—predate generative AI and simply don't address it. That leads to disputes about scope, permissions, and—crucially—indemnities. 4) Are we at a tipping point? The “gold rush” vs. “next creative era” views Jeanine frames AI as “the world's most powerful creative tool”—comparable to previous step-changes like animation, special effects, and CGI. For her, the strategic implication is simple: creators who learn to use AI well will expand what they can build and test, faster than ever. Mark's metaphor is more cautionary: he calls the moment a “gold rush” where technology is sprinting ahead of law. Courts are getting flooded with foundational disputes, while legislation is fragmented—he notes that states may move faster than federal frameworks, and that labor agreements (e.g., union protections) will be a key pressure point. 5) Democratization: more creators, more niche content, more experimentation One of the most concrete themes is access. Jeanine argues AI will: Lower production barriers for independent filmmakers and storytellers. Reduce the need for “hit-making only” economics that dominate Hollywood. Make micro-audience content commercially viable. Her example is intentionally niche: highly localized, specialized content (like a “pollen report” for many markets) that would never have made financial sense before can now exist—and thrive—because the production cost drops and personalization scales. 6) Likeness, consent, and “digital performers”: what happens when AI resembles a real actor? Ken pushes into a sensitive area: what if someone generates a performance that closely resembles a living actor without consent? Mark outlines the current (imperfect) toolbox—because, as he emphasizes, most laws weren't built for this scenario. He points to practical claims that may come into play in the U.S., such as rights of publicity and false endorsement-type theories, and notes that whether something is parody or “too close” can become a major fault line. Jeanine explains her company's operational approach: They focus on original personalities, designed “from scratch.” They build internal checks to avoid misappropriating known names, likenesses, or recognizable identities. If they ever work with real people, the model would be licensing their likeness/voice. A subtle but important business point also appears here: Jeanine expects AI-native characters themselves to become licensable assets—meaning the entertainment economy may expand to include “celebrity rights” for fully synthetic personalities. 7) Ethics: the real line is “deception,” not “AI vs. human” The ethical core of the conversation is not “AI is bad” or “AI is good.” It's how AI is used—especially whether audiences are misled. Mark highlights several ethical risks: Misuse of tools to manipulate faces and content (“AI slop” and political misuse). Displacement of creative workers without adequate transition support. A concern that AI often optimizes toward “statistical averages,” potentially flattening originality. Jeanine agrees ethics must be designed into the system. She describes regular discussions with an ethicist and emphasizes a principle: transparency. Her company discloses when content or personalities are AI-generated. She argues that if people understand what they're engaging with and choose it knowingly, the ethical problem shifts from “AI exists” to “Are we tricking people?” Mark adds a real-world warning: deepfakes are now credible enough to enable serious fraud—he references a case-like scenario where a synthetic video meeting deceived an employee into authorizing a payment. The point is clear: authenticity and verification are no longer optional. 8) The “dead actor” hypothetical: legal permission vs. moral intent Ken raises a provocative scenario: an actor's estate authorizes an AI-generated new performance, but the actor opposed such technology while alive. Neither guest offers a simplistic answer. Jeanine suggests that even if the estate holds legal rights, a company might choose to avoid such content out of respect and because the ethical “overhang” could damage the storytelling outcome. She also notes the harder question: people who died before today's capabilities may never have been able to meaningfully consent to what AI can now do—raising questions about how we interpret legacy intent. Mark underscores the practical contract problem: many rights are drafted “in perpetuity,” but that doesn't automatically settle the ethical question. 9) Five-year forecast: “AI everywhere,” but audiences may stratify Ken closes with a prediction question: in five years, how much entertainment content will significantly involve AI—and will audiences care? Jeanine predicts AI becomes the default creative layer for most content creation. Mark is slightly more conservative on the percentage, but adds an important nuance: the market will likely stratify. Low-cost, high-volume content may become saturated with AI, while premium segments may emphasize “human-made” as a differentiator—especially if disclosure norms become standard. Bottom line for business leaders and creators This interview lands on a pragmatic conclusion: AI will change how content is made at scale, and the competitive edge will go to teams that combine creative taste, operational discipline, and legal/ethical governance. If you're building, commissioning, or distributing content, the questions you can't dodge anymore are: What's the provenance of the tools and data you rely on? Who is responsible when output harms, infringes, or misleads? What rights can you actually claim in AI-assisted work? Do your contracts and disclosures match the new reality? Ken Suzan: Thank you, Rolf. We have two returning guests to the IP Friday’s podcast. Joining me today is Janine Wright and Mark Stignani. Our topic for discussion, how is AI transforming the media and entertainment industries today? We look at the issues from differing perspectives. A bit about our guests, Janine Wright is a seasoned board member, CEO, global COO and CFO. She’s led organizations from startup to a $475 million plus revenue subsidiary of a public company. She excels in growth strategy, adopting innovative technologies, scaling operations and financial management. Janine is a media and entertainment attorney and trial litigator turned technologist and qualified financial expert. She is the co-founder and CEO of Inception Point AI, a growing company that is paving new ground with AI-generated personalities and content through developing technology and story. Mark Stignani is a partner with Barnes & Thornburg LLP and is based in Minneapolis, Minnesota. He is the chair of the data analytics department with a particular emphasis on artificial intelligence, machine learning, cryptocurrency and ESG. Mark combines the power of artificial intelligence and machine learning with his skills as a corporate and IP counsel to deliver unparalleled insights and strategies to his clients. Welcome, Janine and Mark to the IP Friday’s podcast. Jeanine Whright: Thank you. Thank you. Thank you so much for having me and fun to be back. It feels nostalgic to be here. Ken Suzan: That’s right. And you both were on the program. So it’s fantastic that you’re both back again. So our format, I’m going to ask a question to Janine and or Mark and sometimes to both of you. So that’s going to be how we proceed. Let’s jump right in. Janine, your company creates AI-generated actors. For listeners who may not be familiar, can you briefly explain what that means and what’s now possible that wasn’t even two years ago? Jeanine Whright: Sure. Yeah, we are creating AI-generated personalities. So new characters, new personalities from scratch. We design who these personalities are and will be, how they will evolve. So we give them complex backstories. We give them hopes and dreams and aspirations. We every aspect of them, their families, how they’re going to evolve. And in the same way that, say, you know, Disney designs the character for its next animated feature or, you know, an electronic arts designs a character for its next major video game. We are doing that for these personalities and then we are launching them into the world as podcast hosts, content creators on social platforms like YouTube, Instagram and TikTok. And even in the future, you know, actors in feature length films, musicians, etc. Ken Suzan: Very fascinating. Mark, from your practice, what’s the single biggest legal question or dispute you’re seeing clients wrestle with when it comes to AI and media creation? Mark Stignani: Well, I think that, you know, it’s not just one thing, it’s like four things. But most of them tend to be kind of the origin story of AI data or AI tools that they use because, you know, but for the use of AI tools trained on copyrighted materials, the tools wouldn’t really exist in their current form. So a lot of my clients are wondering about, you know, can I legally use this output if it’s built upon somebody else’s IP? The second ask, the second flavor of that is really, is there liability being created if I take AI content that inadvertently infringes or defames or biases there? So there’s the whole notion of training bias from the training materials that comes out. The third phase is really, you know, can I really own this? Because much of the world does not really give IP rights into AI-generated inventions, copyrighted materials. It’s still kind of a big razor. Then at the end of the day, you know, if it’s an existing relationship, does my contract even contemplate this? So everything from authors contracts on up to just use of data rights that predate AI. Ken Suzan: And Janine and Mark, a question to both of you. How would you describe where we are right now in the AI revolution in media and entertainment? Are we approaching a tipping point? And if so, what are the things we need to watch for? Jeanine Whright: Yeah, I definitely think that we’re at a phase where people are starting to come to the realization that AI is the world’s most powerful creative tool. But that, you know, storytelling and point of view is what creates demand and audiences. And AI doesn’t threaten or change that. But it does mean that as people evolve in this medium, they’re very likely going to need to adopt, utilize and figure out how to hone their craft with these AI-generated content and these AI-generated toolings. So this is, you know, something that people have done certainly in the past in all sorts of ways in using new tools. And we’ve seen that make a significant change in the industry. So you look at, you know, the dawn of animation as a medium. You look at use of special effects, computer-generated imagery in the likes of Pixar. And this is certainly the next phase of that evolution. But because of the power of the tool and what will become the ubiquity of the tool, I think that it’s pretty revolutionary and all the more necessary for people to figure out how to embrace this as part of their creative process. Ken Suzan: Thank you, Janine. Mark, your thoughts? Mark Stignani: Yeah, I mean, I liken this to historically to like the California gold rush right now, because, you know, the technology is so far outpaced in any of the legal frameworks that are available. And so we’re just trying to shoehorn things in left and right here. So, I mean, the courts are beginning to start to engage with the foundational questions. I don’t think they’re quite there yet. I just noticed Anthropic got sued again by another group of people, big music group, because of the downloaded works they’ve done. I mean, so the courts are, you know, the courts are certainly inundated with, you know, too many of these foundational questions. Legislatively, hard to tell. I mean, federal law, the federal government is not moving uniformly on this other than to let the gold rush continue without much check and balance to it. Whereas states are now probably moving a lot faster. Colorado, Illinois, even Minnesota is attempting to craft legislation and limitations on what you can do with content and where to go with it. So, I mean, the things we need to watch for any of the fair use decisions coming out here, you know, some of the SAG-AFTRA contract clauses. And, you know, again, the federal government, I just, you know, I got a big shrug going as to what they’re actually going to come up with here in the next 90 to 100 days. So, but, you know, I think they’ll be forced into doing something sooner than later. Ken Suzan: Okay, let’s jump into the topic of the rise of generative content pipelines. My first question to Janine. Studios and production companies are now building what some call generative content pipelines. This is where AI systems produce everything from scripts to visual effects to voice performances. What efficiencies and creative possibilities does this unlock for the industry? Jeanine Whright: Yeah, so this is quite a bit of what we do. And if I could help pull the curtain back and explain a little bit. Ken Suzan: That’d be great. Jeanine Whright: Yeah, there’s this assumption that, you know, somebody is just sitting behind a machine pushing a button and an out pops, you know, what it is that we’re producing. There’s actually quite a bit of humans still in the loop in the process. You know, we have my team as creators. The other half of my team is the technologists. And those creators are working largely at what we describe as the the tip of the sphere. So they’re, of course, coming up with the concepts of who are these personalities? What are these personalities, characters, backgrounds going to be a lot of like rich personality development? And then they’re creating like what are the formats? What are the kind of story arcs? What is the kinds of content that this this character wants to tell? And what are the audiences they’re desiring to reach and what’s most going to resonate with them? And then what we built internally is what we refer to as an AI orchestration layer. So that allows us to pull from basically all of the different models and then all of these different really cool AI tools. And put those together in such a way and combine those in such a way that we can have the kind of output that our creative team envisions for what they want it to be. And at the end of the day, what you what the stack looks like for, say, a long form audio drama, like the combination of LLMs that we’re going to use in different parts of scripting and production and, you know, ideating and all of that. And the kinds of tooling that we use to actually make it and get it to sound good and have the kinds of personality characteristics that we want to be in an authentic voice for a podcast is going to be different than the tech stack and the tool stack that we might use for a short form Instagram beauty tip reel. And so there’s a lot of art in being able to pull all of these tools together to get them to do exactly what you want them to do. But I think the second part of your question is just as interesting as the first. I mean, what is what possibilities is this unlocking? So of course you’re finding efficiencies in the creative production process. You can move faster. You can do things were less expensive, perhaps, and you were able to do it before. But on the creator side, I think one thing that hasn’t been talked about enough is how it is really like blown wide the aperture of what creators can do and can envision. Traditionally, you know, Hollywood podcasting, many of these businesses that become big businesses have become hit making businesses where they need to focus on a very narrow of wide gen pop content that they think is going to get tens of millions, hundreds of millions in, you know, fans and dollars in revenue for every piece of content that they make. So the problem with that is, is that it really narrows the kinds of things that ultimately get made, which is why you see things happening in Hollywood, like the Blacklist, which is, you know, this famous list of really exceptional content that remains unpredited, unproduced, or why you see things like, you know, 70 to 80% of the top 100 movies being based on pre-existing IP, right? Because these are such huge bets that you need to feel very confident that you’re going to be able to get big, big audiences and big, big dollars from it. But with AI, and really lowering the barrier to entry, lowering the costs of production and marketing, the experimentation that you can do is really, really phenomenal. So, you know, my creative team, if they have an idea, they make it, you know, they don’t have to wring their hands through like a green lighting process of, you know, should we, shouldn’t we, like we, we can make an experiment with lots of different things, we can do various different versions of something. We can see what would this look like if I placed it in the 1800s, or what if I gave this character an Australian accent, and it’s just the power of being able to have this creative partner that can ideate with you and experiment with you at rocket speed. With the creators that are embracing it, you can see how it is really fun for them to be able to have this wide of a range of possibility. Ken Suzan: Mark, when you hear about these generative pipelines, what are the immediate red flags or concerns that come to mind from a legal standpoint? How about ethics underlying all of this? Well, Mark Stignani: that was not, that’s the number one red flag because I mean, we are seeing not just that in the entertainment industry, but it literally at political levels, and the kind of the phrase, to turn the phrase AI slop being generated, we’re seeing, you know, people’s facial expressions altered. In some cases, we’re seeing AI tools being misused to exploit various groups of individuals and genders and age groups. So I mean, there’s a whole lot of things ethically that people are using AI for that just don’t quite cover it. Especially in the entertainment industry, I mean, we’re looking at a fair amount of displacement of human workers without adequate transition support, devaluation of the creative labor. I mean, the thing though that I’m always from a technical standpoint is AI is simply a statistical average of most everything. So it kind of devalues the benefit of having a human creator, a human contribution to it. That’s the ethical side. But on the legal side, I see chain of title issues. I mean, because these are built on very questionable IP ownership stages, I mean, in most of these tools, there has been some large copying, training and taking of copyrighted materials. Is it transformational? Maybe. But there’s certainly not a chain of title, nor is there permission granted for that training. I mentioned SAG-AFTRA earlier, I think there’s a potential set of union contract aspects to this that if you know many of these agreements and use sub-licenses for authors and actor agreements, they weren’t written with AI in mind. So that’s another red flag. And also I just think in indemnification. So if we ultimately get to a point where groups are liable for using content without previous license, then who’s liable? Is the tool maker the liable group or the actual end user? So those are probably my top four red flags. But I think ethics is probably my biggest place because just because we can do something from an ethical standpoint doesn’t mean we should. Jeanine Wright: Yeah, if I can respond to both of those points. I mean, one from a legal perspective, just to be very clear, I mean, we are always pulling from multiple different models and always pulling from multiple different sources. And we even have data sources that we license or use for single source of truth on certain pieces of information. So we’re always pulling things together from multiple different sources. We also have built into our process, you know, internal QAing and checking to make sure that we’re not misappropriating the name or likeness of any existing known personality or character. We are creating original personalities there. We design their voice from scratch. We design their look from scratch. So we’re not on our personality side, we’re not pulling or even taking inspiration from existing intellectual property that’s already out there in creating these personalities. On the ethical side, I agree. I mean, when we came out of stealth, we came out of stealth in September. There was certainly quite a bit of backlash from folks in my—I previously co-founded a company in the audio space. I mean, there’s been many rounds of layoffs in audio and in many other parts of the entertainment industry. So I’m very sensitive to the feedback around, like, is this job displacement? I mean, I do think that the CEO of NVIDIA said it right when he said, you’re likely not going to lose your job to AI, but you will lose your job to somebody who knows how to use AI. I think these tools are transforming the way that content is made and that the faster that people can embrace this tooling, the more likely they’re going to be having the kinds of roles that they want in, you know, in content creation and storytelling in the future. And we are hiring. I’m hiring AI video creators, AI audio creators. I’m hiring AI developers. So people who are looking for those roles, I mean, please reach out to me, we would love to work with you and we’d love to grow with you. We also take the ethics very seriously. For the last few months or so, I’ve met regularly with an ethicist, we talk about all sorts of issues around, you know, is designing AI-generated people, you know, good for humanity? And what about authenticity and transparency and deception, and how are we in building in this space going to avoid some of the problems that we’ve seen with things like social media and other forms of technology? So we keep that very top of mind and we try to build on our own internal values-based system and, you know, continue to elevate and include the humanity as part of the conversation. Ken Suzan: Thank you, Janine. Janine, some argue that AI content pipelines will level the field for filmmaking, giving independent creators access to tools that were once available only to major studios. Is that the future you envision? Jeanine Wright: I do think that with AI you will see an incredible democratization of access to technology and access to these capabilities. So I do think, you know, rise of independent filmmakers, you won’t have as many people who are sitting on a brilliant idea for the next fantastic script or movie that just cannot get it made because they will be able to with these tools, get something made and out there, at least to get the attention of somebody who could then decide that they want to invest in it at a studio kind of level in the future. The other thing that I think is really interesting is that I think, you know, AI will empower more niche content and more creators who can thrive in micro-communities. So it used to be because of this hit generation business model, everything needed to be made for the masses and a lot of content for niche audiences and micro-communities was neglected because there was just no way to make that content commercially viable. But now, if you can leverage AI—we make a pollen report podcast in 300 markets, you know, nobody would have ever made that before, but it is very valuable information, a very valuable piece of content for people who really care about the pollen in their local community. So there’s all sorts of ways that being able to leverage AI is making it more accessible both to the creator and to the audience that is looking for content that truly resonates with them. Ken Suzan: Mark, let’s talk about the legal landscape right now. If someone creates an AI-generated performance that closely resembles a living actor without their consent, what legal recourse does that actor have? Mark Stignani: Well, I mean, I think we can go back to the OpenAI Scarlett Johansson thing where, you know, if it’s simply—well, the “walks like a duck, quacks like a duck” type of aspect there. You know, I think it’s pretty straightforward that they need to walk it back. I mean, the US doesn’t have moral rights, really, but there’s a public visage right, if you will. And so, one of the things that I find predominantly useful here is that these actors likely have rights of publicity there, we probably have a Lanham Act false endorsement claim, and you know, again, if the performance is not parody, and it’s so close to the original performance, we probably have a copyright discussion. But again, all of these laws predate the use of AI, so we’re going to probably see new sets of law. I mean, we’re probably going to see “resurrection” frameworks, we’ll probably have frameworks for synthetic actors and likenesses, but the rules just aren’t there yet. So, unfortunately, your question is largely predictive versus well-settled at this point. Ken Suzan: Janine, your company works with AI actors. How do you navigate the questions of consent and likeness compensation when creating digital performers? Jeanine Wright: I mean, if we—so first of all, if we were to work with a person who is an existing real-life person or was an existing real-life person, then we would work with them to license their name and likeness or their voice or whatever aspects of it we were going to use in creating content in partnership with them. Not typically our business model; we are, as I said, designing all of our personalities from scratch and making all of our content originally. So, we’ve not had to do that historically. Now, you know, the flip side is: can I license my characters as if they’re similar to living characters? Like will I be able to license the name and likeness and voice of my AI-generated personalities? I think the answer is yes and we’re already starting to do that. Ken Suzan: Let’s just switch gears into ethics and AI because I find this to be a really fascinating issue. I want to look at a hypothetical. And this is to both of you, Janine and Mark: an AI system creates a new performance by a beloved actor who passed away decades ago, and the actor’s estate authorizes it, but the actor was known to have expressed opposition to such technology during their lifetime. Is this ethical? Jeanine Wright: This feels like a Gifts, Wills, and Trusts exam question. Ken Suzan: It sounds like it, that’s right. Jeanine Wright: Throwing me back to my law school days. Exactly. What are your thoughts? It’d be interesting to see like who has the rights there. I mean, I think if you have the legal rights, the question is around, you know, is it ethical to go against what you knew was somebody’s wishes at the time? I guess the honest answer is I don’t know. It would depend a lot on the circumstances of the case. I mean, if we were faced with a situation like that where there was a discrepancy, we would probably move away from doing that content out of respect for the deceased and out of a feeling that, you know, if this person felt strongly against it, then it would be less likely that you could make that storytelling exceptional in some way—it would color it in a way that you wouldn’t want in the outcome. And I feel like there’s—I mean, certainly going forward and it’s already happening—there are plenty of people I think who have name, likeness, and voice rights that they are ready to license that wouldn’t have this overhang. Ken Suzan: Mark, your thoughts? Mark Stignani: Yeah, I mean, again, I have to kind of go back to our property law—the Rule Against Perpetuities. You know, from a property standpoint to AI rights and likenesses—since most of the digital replica contracts that I’ve reviewed generally do talk about things in perpetuity. But if it’s not written down for that actor and the estate is doing this—is it ethical? You know, that is the debate. Jeanine Wright: Well, gold star to you, Mark, for bringing up the Rule Against Perpetuities. There’s another one that I haven’t heard for many years. This is really taking me back to my law school days. Ken Suzan: It’s a throwback. Jeanine Wright: The other thing that’s really interesting is that this technology is really so revolutionary and new that it’s hard to even contemplate now what it is going to be in a decade, much less for people who have passed away to have contemplated what the potential for it could be today. So you could have somebody who is, perhaps, a deceased musician who expressed concerns about digital representations of themselves or digital music while they were alive. But now, the possibility is that you could recreate—certainly I could use my technology to recreate—that musician from scratch in a very detailed way, trained on tons of different available data. Not just like a digital twin or a moving image of them, but to really rebuild their personality from scratch, so that they and their music could be reintroduced to totally new generations in a very respectful and authentic way to them. It’s hard to know, with the understanding that that is possible, whether or not somebody who is deceased today would or would not agree to something like that. I mean, many of them might want, under those circumstances, for their music to live on. These deceased actors and musicians could live forever with the power of AI technology. Mark Stignani: Yeah, I really just kind of go to the whole—is deep-faking a famous actor the best way to preserve them or keep them live? Again, that’s a bit more of an ethical question because the deep fakes are getting good enough right now to create huge problems. Even zoom meetings in Hong Kong where a CFO was on a call with five synthetic actors who all looked like his coworkers and they sent a big check out based upon that. So again, the technology is getting good enough to fool people. Jeanine Wright: I think that’s right, Mark, but I guess I would just highlight the same way that it always has been: the ethical line isn’t AI versus human, the ethical line is about deception. Like, are you deceiving people? And if people know what it is that they’re getting and they’re choosing to engage with it, then I think it isn’t about the power of the technology. In our business, we have elected—not everybody has—but we have elected to be AI transparent. So we tell people when they listen to our show, we include it in our show notes, we include it on our socials. Even when we’re designing our characters to be very photo-realistic, we make an extra point to make sure that people know that this is AI-generated content or an AI personality. Like, our intention is not to deceive and to be candid. From a business model perspective, we don’t need to. I mean, there’s already people who know and understand that it is AI, and AI is different than people. Because it is AI, there’s all sorts of things that you can do with it that you would not be able to do with a real person. You know, we get people who ask us on the podcast side, we get all sorts of crazy funny requests. You know, people who say, “Can I text with this personality? Can I talk to them on the phone? Can they help me cook in the kitchen? Can they sing me Happy Birthday? Can they show up at my Zoom meeting today because I think my boss would love it?” You know, all sorts of different ways that people are wanting to engage with these characters. And now we’re in the process of rolling out real-time personalities so people will be able to engage with our personalities live. It is a totally different way that people are able to engage with content, and people can, as they choose, decide what kind of content they want to engage with. Ken Suzan: Jeanine and Mark, we’re coming to the end of this podcast. I would love to keep talking for hours but we have to stay to our timetable here. Last question: five years from now, what percentage of entertainment content do you predict will involve significant AI generation, and will audiences care about that percentage? Jeanine? Jeanine Wright: I mean, I would say 99.9%. I mean, already you’re seeing—I think YouTube did a survey—that it was like 90% of its top creators said that they’re using AI as material components of their content creation process. So, I think this will be the default way that content is created. And content that is not made with AI, you know, there’ll be special film festivals for non-AI generated content, and that will be a special separate thing than the thing that everybody is doing now. Ken Suzan: Mark, your thoughts? Mark Stignani: Yeah, I go a little lower. I mean, I think Jeanine is right that we’re seeing, especially in the low-quality content creation and like the YouTube shorts and things like that, you know, there’s so much AI being pushed forward that the FTC even acquired an “AI slop” title to it. I do think that disclosure will become normalized, that the industries will be pushed to say when something is AI and what is not. And I think it’s very much like, you know, do you care about quality or not? If you value the human input or the human factor in this, there will be an upper tier where it’s “AI-free” or low AI assistant. I think that it’s going to stratify because the stuff coming through the social media platforms right now—I can’t be on it right now just because there’s so much nonsense. Even my children, who are without much AI training at all, find it just too unbelievable for them. So, I think it will become normalized, but I think that we’re going to see a bunch of tiers. Ken Suzan: Well, Jeanine and Mark, this has been a fantastic discussion of an ever-evolving field in IP law. Thank you to both of you for spending time with us today on the IP Friday’s podcast. Jeanine Wright: Thank you so much for having me. Mark Stignani: Appreciate your time. Thank you again.

AI is already displacing workers in targeted ways - entry-level knowledge workers are being quietly erased from hiring pipelines, freelancers are getting crushed, and the career ladder is being sawed off at the bottom rungs. Yet ML engineer demand has surged 89% with a 3.2:1 talent deficit and $187K median salary. Covers the real displacement data, lessons from the artist bloodbath, the trades escape hatch, the orchestrator treadmill, expert disagreements on timelines, and concrete short- and long-term career moves for ML engineers. Links Notes and resources at ocdevel.com/mlg/mla-4 Try a walking desk - stay healthy & sharp while you learn & code Generate a podcast - use my voice to listen to any AI generated content you want Market Metrics and Displacement Dynamics ML Market: H1 2025 demand rose 89% with a 3.2 to 1 talent deficit. Median salary is $187,500, while Generative AI specialists earn a 40 to 60 percent premium. The "Quiet" Decline: Macro data shows only 4.5% of total layoffs are AI-attributed, but entry-level hiring is collapsing. Stanford/ADP data shows a 13 to 16 percent employment drop for workers aged 22 to 25 in AI-exposed roles since late 2022. UK graduate job postings fell 67%. Corporate Attrition: Salesforce cut 4,000 roles after AI absorbed 30 to 50 percent of workloads. Microsoft cut 15,000 roles as AI began generating 30% of its code. Amazon cut 30,000 jobs while spending $100 billion on AI infrastructure. Sector Analysis: Creative and Trades Illustrators: Jobs in China's gaming sector fell 70% in one year. Clients accept "good enough" work (80% quality) at 5% of the cost. Western freelance graphic design and writing jobs fell 18.5% and 30% respectively within eight months of ChatGPT's launch. Manual Labor: The U.S. construction industry lacks 1.7 million workers annually, but apprenticeships take five years. Humanoid robotics are advancing, with Unitree's R1 priced at $5,900 and Figure AI robots completing 1,250 runtime hours at BMW. Full automation is 10 to 15 years away, but partial displacement via smaller crews is closer. The Orchestration Treadmill Obsolescence Speed: Prompt engineering roles went from $375,000 salaries to obsolescence in 24 months. AI coding agents like Claude Code now resolve 72% of medium-complexity GitHub issues autonomously. Fragile Expertise: Replacing junior workers with AI prevents the development of future senior talent. New engineers risk "fragile expertise," directed by tools they cannot debug during novel failure modes. Economic and Expert Outlook Macro Risks: Daron Acemoglu warns of "so-so automation" that cuts costs without raising productivity, predicting only 0.66% growth over ten years. "Ghost GDP" describes AI-inflated accounts that fail to circulate because machines do not consume. Expert Camps: Accelerationists (Anthropic, OpenAI) predict human-level AI by 2027. Skeptics (LeCun, Marcus) argue LLMs are a dead end lacking world models. Pragmatists (Andrew Ng) suggest shifting from implementation to specification as the cost of code nears zero. Tactical Adaptation for ML Engineers Immediate Skills: Master production ML systems, MLOps, LLM evaluation, and safety engineering. Ability to manage deployment risks and hallucination detection is the primary hiring differentiator. Long-term Moats: Focus on "Small AI" (on-device, private), mechanistic interpretability, and deep domain knowledge in healthcare, logistics, or climate science. The Playbook: Optimize for the current three to five year window. Move from being a model builder to a product-focused engineer who understands business tradeoffs and regulatory compliance.

Feel like sometimes wasting your time with content? Don't feel like you're engaging with your ideal client the way you want? Today's episode aims to change that as we talk about 3 easy hacks within your content to truly connect with people interested in your coaching service.   Topics include:   - What You're Missing in Your Marketing - Woods Analogy - Content vs Copy Difference - Putting This Into Action - PAS Framework - Quick Story - Episode 253 - Tag Us on Instagram ----------

Are you tracking the right numbers in your business, or just the ones that make you feel better? In this episode, we break down the critical difference between churn and net growth and why confusing the two can quietly destroy your momentum. If you are a business owner, entrepreneur, franchise operator, contractor, or W2 earner responsible for data and performance, this conversation will challenge how you measure success. We dive into key performance indicators, client retention, recurring revenue, profit, cash flow, and return on net worth, and explain why focusing only on revenue or new leads can hide serious problems inside your business. If you want to scale sustainably, increase monthly recurring revenue, improve client experience, and make smarter decisions with your numbers, this episode will help you audit your KPI scorecard and refocus on what actually drives long term growth and financial freedom. Join the Tactical Empire Network on SKOOL for FREE!

Great real estate agents help clients see the bigger picture.In this episode of Life at Ten Tenths, Matt and Garrett are joined by special guest Kim Costa for a thoughtful conversation about what it truly means to level up as a trusted advisor—and how helping clients find home alignment leads to better decisions, stronger relationships, and fewer regrets down the road.Drawing from Kim's experience working closely with clients at major life transition points, this conversation reframes the agent's role from transactional guide to thoughtful partner. Together, they explore how lifestyle, season of life, values, and long-term vision all play a role in whether a home genuinely supports the people living in it.Rather than rushing to solutions, this episode highlights the importance of asking better questions, slowing the process down when needed, and helping clients gain clarity before making one of the biggest decisions of their lives.In this episode, we discuss:What it means to operate as a true trusted advisorWhy alignment matters more than features or finishesHow misalignment leads to regret—even in “great” homesThe questions that help clients think more clearly about their next moveHow agents can elevate their value by guiding life-first decisionsWhy trust grows when agents prioritize clarity over speedThis episode is for agents who want to move beyond transactions and build deeper, more meaningful relationships—while helping clients choose homes that genuinely support the way they want to live.

In this episode, Christina Prevett discusses the importance of nutrition and fueling in geriatric patients, particularly focusing on a case study of a 69-year-old active woman. The conversation highlights the impact of low energy availability on older adults and emphasizes the need for comprehensive wellness screenings to address nutrition, recovery, and overall health promotion. Chapters 00:00 Introduction to Geriatric Nutrition and Fueling 05:12 Case Study: Understanding Low Energy Availability 10:45 The Importance of Comprehensive Wellness Screening

You built the team.You hired well.You know you should step out of the day-to-day.But every time you look closer… you find something missed.So you step back in.It feels responsible. It feels like leadership.And slowly, the business learns to depend on the very habit that keeps it from growing.Nothing breaks. Clients stay happy.Yet growth feels slower than it should.In this conversation, AJ Cassata and Dr. Yishai explore the moment founders discover that responsibility and personal involvement quietly stop meaning the same thing.About AJAJ Cassata is founder of Revenue Boost, helping B2B companies build outbound systems that keep businesses alive through consistent pipeline and growth.INSIDE THE EPISODE• Why founders still feel the urge to double-check work they've already delegated• How catching small mistakes quietly reinforces staying involved• What keeps pulling leaders back in during high-stakes moments• How teams unintentionally learn to escalate back to the founderTHIS EPISODE IS FOR• Founders stuck between operator and leader• Leaders whose standards keep pulling them back in• High performers still acting as the safety net• Owners whose business works but growth feels constrained• Builders beginning to suspect they may be the bottleneckWHAT TO DO NEXTSharewith a founder who keeps stepping back into the weeds. They'll feel seen. And know you understand what leadership actually costs – and what it takes to level up.Connectwith Dr. Yishai on LinkedIn: https://www.linkedin.com/in/dryishai/ Let's ChatBook your free Ceiling Break Session on his LinkedIn page to get the shift yourself. ABOUT THE PODCAST You were built for speed.But right now you feel slower than you look on paper.Most founders try to outwork that slow-down.It only burns them out.Your mind is the only machine your company doesn't upgrade.So leaders keep pushing against the wrong thing.Hosted by doctor of psychology and executive coach Dr Yishai Barkhordari. DISCLAIMER This content is for informational purposes only and does not replace medical, psychological, legal, or financial advice. It is not therapy, clinical advice, or coaching guidance. All examples and stories are illustrative. Some examples or stories are composites. Results vary based on personal effort, context, and market conditions.Always consult qualified professionals before making decisions that impact your business, health, or well-being. © 2026 Yishai Barkhordari. All rights reserved.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Alison Vaughn. International speaker, author, and CEO/founder of Jackets for Jobs, a Detroit-based nonprofit that, for over 26 years, has provided professional attire and career training to more than 40,000 job seekers. Rushion McDonald leads a deep-dive conversation into her origin story, faith-driven entrepreneurship, struggles, workforce development, women’s empowerment, and the profound human stories behind her mission. Purpose of the Interview The interview aims to: 1. Inspire entrepreneurs and community leaders By showing how faith, persistence, and purpose can build a 26‑year nonprofit that changes lives. 2. Highlight the importance of appearance and confidence in employment Vaughn explains how professional attire boosts self‑esteem and job‑seeker success. 3. Showcase the impact of Jackets for Jobs and encourage public support She explains donation needs, especially professional clothing and plus‑size attire. 4. Educate listeners about workforce development and women’s empowerment She outlines common barriers job seekers face and how proper support transforms families and communities. Key Takeaways 1. The “Catch‑22” That Sparked Her Mission Job seekers often lack professional clothing. Without clothing, they can’t get interviews; without interviews, they can’t get jobs. Jackets for Jobs was built to break that cycle. 2. Faith Was the Foundation Vaughn repeatedly attributes her longevity to divine guidance—leaving a career at United Airlines to follow a vision she didn’t fully understand at the time.“I stepped out on faith… God gave me the vision. 3. Longevity: 26 Years in a Tough Sector With most small businesses lasting 5–10 years, surviving 26 years—especially as a nonprofit—is extraordinary.Over 40,000 job seekers have been served. 4. Self-Education in Entrepreneurship With limited internet 26 years ago, she learned business through library books, including Grant Writing for Dummies and other “Dummies” titles.Her story was later featured in the Detroit News and USA Today, and the Dummies publishers even sent her books. 5. Workforce Development Explained Workforce development means helping unemployed residents gain jobs and stability—critical in Detroit, where unemployment has historically been high. 6. Women’s Empowerment: Changing Mindsets She noticed many women on government assistance had low confidence or relied on men financially.She wrote “Ms. Goal Digger, Not Gold Digger” to teach self-sufficiency, financial independence, and professional self-presentation. 7. Appearance = Confidence = Currency Professional attire changes posture, self-worth, and interview success.Clients leave “with a pep in their step,” she says. 8. The Emotional Toll and Motivation She recalls stories of clients who: survived sex trafficking, were sleeping in cars, struggled with multiple children and no resources, or rode the bus with infants in freezing weather. These moments keep her going but also weigh heavily.She emphasizes hiring staff who have compassion and resist judgment.] 9. Entrepreneurship vs. 9–5 Reality Entrepreneurship is “24/7,” especially in nonprofits where money must be accounted for with precision.People don’t just give to a cause—they give to a leader they trust. 10. Success Defined While she has celebrated major achievements like ringing the NASDAQ closing bell twice, she says real success is:“When someone unemployed calls me and tells me they have a job.”. Notable Quotes (All from Transcript) On Founding Her Nonprofit “I stepped out on faith… God gave me the vision.”. “If you didn’t have an outfit for an interview, you didn’t go… It was a catch‑22.”. On Longevity “To be able to say I have lasted 26 years… that’s a testimony in itself.” On Confidence “Confidence is currency.”. “Their posture is different… that’s why they’re going to get that job.”. On Entrepreneurship “If you want to start a nonprofit, be prepared for 24/7 and a lot of paperwork.”. “There’s a difference between day wear and date wear.” “I want you to change your mindset.”. On Impact “Everyone that walks through has a story… you have to have compassion and not judge.” On True Success “Helping someone get a job… that’s success to me.”. #SHMS #BEST #STRAWSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Alison Vaughn. International speaker, author, and CEO/founder of Jackets for Jobs, a Detroit-based nonprofit that, for over 26 years, has provided professional attire and career training to more than 40,000 job seekers. Rushion McDonald leads a deep-dive conversation into her origin story, faith-driven entrepreneurship, struggles, workforce development, women’s empowerment, and the profound human stories behind her mission. Purpose of the Interview The interview aims to: 1. Inspire entrepreneurs and community leaders By showing how faith, persistence, and purpose can build a 26‑year nonprofit that changes lives. 2. Highlight the importance of appearance and confidence in employment Vaughn explains how professional attire boosts self‑esteem and job‑seeker success. 3. Showcase the impact of Jackets for Jobs and encourage public support She explains donation needs, especially professional clothing and plus‑size attire. 4. Educate listeners about workforce development and women’s empowerment She outlines common barriers job seekers face and how proper support transforms families and communities. Key Takeaways 1. The “Catch‑22” That Sparked Her Mission Job seekers often lack professional clothing. Without clothing, they can’t get interviews; without interviews, they can’t get jobs. Jackets for Jobs was built to break that cycle. 2. Faith Was the Foundation Vaughn repeatedly attributes her longevity to divine guidance—leaving a career at United Airlines to follow a vision she didn’t fully understand at the time.“I stepped out on faith… God gave me the vision. 3. Longevity: 26 Years in a Tough Sector With most small businesses lasting 5–10 years, surviving 26 years—especially as a nonprofit—is extraordinary.Over 40,000 job seekers have been served. 4. Self-Education in Entrepreneurship With limited internet 26 years ago, she learned business through library books, including Grant Writing for Dummies and other “Dummies” titles.Her story was later featured in the Detroit News and USA Today, and the Dummies publishers even sent her books. 5. Workforce Development Explained Workforce development means helping unemployed residents gain jobs and stability—critical in Detroit, where unemployment has historically been high. 6. Women’s Empowerment: Changing Mindsets She noticed many women on government assistance had low confidence or relied on men financially.She wrote “Ms. Goal Digger, Not Gold Digger” to teach self-sufficiency, financial independence, and professional self-presentation. 7. Appearance = Confidence = Currency Professional attire changes posture, self-worth, and interview success.Clients leave “with a pep in their step,” she says. 8. The Emotional Toll and Motivation She recalls stories of clients who: survived sex trafficking, were sleeping in cars, struggled with multiple children and no resources, or rode the bus with infants in freezing weather. These moments keep her going but also weigh heavily.She emphasizes hiring staff who have compassion and resist judgment.] 9. Entrepreneurship vs. 9–5 Reality Entrepreneurship is “24/7,” especially in nonprofits where money must be accounted for with precision.People don’t just give to a cause—they give to a leader they trust. 10. Success Defined While she has celebrated major achievements like ringing the NASDAQ closing bell twice, she says real success is:“When someone unemployed calls me and tells me they have a job.”. Notable Quotes (All from Transcript) On Founding Her Nonprofit “I stepped out on faith… God gave me the vision.”. “If you didn’t have an outfit for an interview, you didn’t go… It was a catch‑22.”. On Longevity “To be able to say I have lasted 26 years… that’s a testimony in itself.” On Confidence “Confidence is currency.”. “Their posture is different… that’s why they’re going to get that job.”. On Entrepreneurship “If you want to start a nonprofit, be prepared for 24/7 and a lot of paperwork.”. “There’s a difference between day wear and date wear.” “I want you to change your mindset.”. On Impact “Everyone that walks through has a story… you have to have compassion and not judge.” On True Success “Helping someone get a job… that’s success to me.”. #SHMS #BEST #STRAWSee omnystudio.com/listener for privacy information.

Logan and Allie talk about how to have the best possible relationship with your financial advisor. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Alison Vaughn. International speaker, author, and CEO/founder of Jackets for Jobs, a Detroit-based nonprofit that, for over 26 years, has provided professional attire and career training to more than 40,000 job seekers. Rushion McDonald leads a deep-dive conversation into her origin story, faith-driven entrepreneurship, struggles, workforce development, women’s empowerment, and the profound human stories behind her mission. Purpose of the Interview The interview aims to: 1. Inspire entrepreneurs and community leaders By showing how faith, persistence, and purpose can build a 26‑year nonprofit that changes lives. 2. Highlight the importance of appearance and confidence in employment Vaughn explains how professional attire boosts self‑esteem and job‑seeker success. 3. Showcase the impact of Jackets for Jobs and encourage public support She explains donation needs, especially professional clothing and plus‑size attire. 4. Educate listeners about workforce development and women’s empowerment She outlines common barriers job seekers face and how proper support transforms families and communities. Key Takeaways 1. The “Catch‑22” That Sparked Her Mission Job seekers often lack professional clothing. Without clothing, they can’t get interviews; without interviews, they can’t get jobs. Jackets for Jobs was built to break that cycle. 2. Faith Was the Foundation Vaughn repeatedly attributes her longevity to divine guidance—leaving a career at United Airlines to follow a vision she didn’t fully understand at the time.“I stepped out on faith… God gave me the vision. 3. Longevity: 26 Years in a Tough Sector With most small businesses lasting 5–10 years, surviving 26 years—especially as a nonprofit—is extraordinary.Over 40,000 job seekers have been served. 4. Self-Education in Entrepreneurship With limited internet 26 years ago, she learned business through library books, including Grant Writing for Dummies and other “Dummies” titles.Her story was later featured in the Detroit News and USA Today, and the Dummies publishers even sent her books. 5. Workforce Development Explained Workforce development means helping unemployed residents gain jobs and stability—critical in Detroit, where unemployment has historically been high. 6. Women’s Empowerment: Changing Mindsets She noticed many women on government assistance had low confidence or relied on men financially.She wrote “Ms. Goal Digger, Not Gold Digger” to teach self-sufficiency, financial independence, and professional self-presentation. 7. Appearance = Confidence = Currency Professional attire changes posture, self-worth, and interview success.Clients leave “with a pep in their step,” she says. 8. The Emotional Toll and Motivation She recalls stories of clients who: survived sex trafficking, were sleeping in cars, struggled with multiple children and no resources, or rode the bus with infants in freezing weather. These moments keep her going but also weigh heavily.She emphasizes hiring staff who have compassion and resist judgment.] 9. Entrepreneurship vs. 9–5 Reality Entrepreneurship is “24/7,” especially in nonprofits where money must be accounted for with precision.People don’t just give to a cause—they give to a leader they trust. 10. Success Defined While she has celebrated major achievements like ringing the NASDAQ closing bell twice, she says real success is:“When someone unemployed calls me and tells me they have a job.”. Notable Quotes (All from Transcript) On Founding Her Nonprofit “I stepped out on faith… God gave me the vision.”. “If you didn’t have an outfit for an interview, you didn’t go… It was a catch‑22.”. On Longevity “To be able to say I have lasted 26 years… that’s a testimony in itself.” On Confidence “Confidence is currency.”. “Their posture is different… that’s why they’re going to get that job.”. On Entrepreneurship “If you want to start a nonprofit, be prepared for 24/7 and a lot of paperwork.”. “There’s a difference between day wear and date wear.” “I want you to change your mindset.”. On Impact “Everyone that walks through has a story… you have to have compassion and not judge.” On True Success “Helping someone get a job… that’s success to me.”. #SHMS #BEST #STRAWSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

What happens when 15 aestheticians gather in Sedona to retreat and talk about leadership, magnetism, and the kind of clients who change your business forever?In this intimate episode of Good Skin Circle, Ashley takes you inside the red rocks for a raw and expansive conversation about what it really means to attract and keep golden clients.Recorded live during a co-hosted retreat with Leahlani Skincare founder Leah Klasovsky, this episode captures real-time reflections from women who are actively building values-driven, profitable, deeply aligned practices.You'll hear:What “golden clients” actually are — and why most providers are attracting from the wrong energyThe subtle shifts that turn you from service provider into loving leaderHow embodiment, boundaries, and self-trust directly impact retentionWhy discomfort is often the gateway to expansionMidway through the episode, Ashley interviews aura reader Jamie Dalton, who shares her energetic perspective on client attraction and the adjustments that instantly elevate your magnetism. Her insights on visibility and congruence may surprise you.The episode opens and closes with reflections from Leah on devotion, integrity, and building brands that honor the professional.With gratitude to: Amarte Skincare Aloha Collection Tina Rene for the cacao ceremony Gloci for hydration and glow support Chef Taylor and acupuncturist Susan for nourishing and regulating the entire house And Ashley's Angels — Diana, Annalee, Jacqueline, and Savannah — for holding the container with grace and leadership.This is more than a recap. It's really a transmission. Alchemy.If you're ready to deepen your authority in the treatment room, spring mentorship and private hands-on trainings are now open. Limited spots available. Details in the links below.Press play if you're ready to become magnetic without chasing.Private Hands-On Advanced Facial Training & Virtual Mentorship May 17th 2026 Slow Flow & Sculpt 1 Day Workshop in Los Angeles // Registration Closes April 15th 2026 2-Day Intensive Golden Touch Workshop Application Workshop & Retreat Waitlist Free Golden Experience Guide Monthly Publication

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Most agency owners start out chasing freedom and then wake up one day realizing they've built a job they can't escape. Today's featured guest will unpack what it actually looks like to build a lifestyle-first agency that protects your time, adapts to AI, and still pays the bills without burning you out. She has run a small profitable agency for over a decade without a bloated team, nonstop chaos, or ego-driven "scale at all costs" thinking, and she breaks down how designing your agency backward from your life (not an exit slide) changes everything. Marissa Rosen is the founder of Climate Social, a 10-year-old micro-agency built around flexibility, partnerships, and human-first marketing. She's proof you don't need a bloated team, or chaos to run a sustainable, profitable agency. In this episode, we'll discuss: Deciding to build a lifestyle business Setting clear boundaries that clients learn to respect Adapting roles instead of fighting change Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. The Lifestyle Agency Lie and How to Actually Do It Right Marissa didn't start Climate Social with a master plan to sell it for a giant payday. She knew she cared about climate action, storytelling, and social media, and she wanted a business that fit her life. Ten years later, that intention has paid off in a very real way. Her agency operates as a true lifestyle agency. Marissa works from home, sets her own hours, chooses her clients, and stays deeply involved in the work she enjoys most. The agency provides stability, fulfillment, and income, without requiring her to sacrifice time with her kids or burn herself out chasing scale for scale's sake. While many agency owners seek to build an agency to sell, it's not the plan for everyone, and it's a path that usually comes with years of sacrifice. A lifestyle agency, on the other hand, is available to far more owners if they design intentionally. The key isn't size. It's clarity around what kind of life the agency is meant to support. Setting Rules So Clients Don't Run Your Life One of the biggest traps agency owners fall into is mistaking flexibility for chaos. They start an agency for freedom, then say yes to everything, and suddenly the business owns them. You can avoid this by setting clear, non-negotiable rules. For example, Marissa doesn't take meetings after 3 p.m. Eastern. That's when her kids come home, and her role shifts from founder to mom. Clients know this upfront, and they respect it. Whoever sets the rules first wins. If you don't define boundaries, your clients will do it for you. And once expectations are set early, they're much easier to maintain. From Solo Operator to Partner-Led Agency A major shift in Marissa's business came when she stopped trying to do everything herself. Early on, it was essentially a solo operation. Over time, she transitioned into a partner-based model, bringing in trusted specialists for branding, web development, PR, and other services. This shift removed a massive amount of pressure. Instead of being responsible for sales and delivery and execution, Marissa focuses on strategy, relationships, and assembling the right team for each engagement. Clients get better outcomes, and she gets her time back. This is a critical lesson for agency owners feeling stuck in the weeds. You don't need a huge team to scale intelligently, but you do need to stop being the bottleneck. Leveraging partners is often the fastest way to reclaim bandwidth without blowing up overhead. Adapting Roles Instead of Fighting Change We all know AI has dramatically changed certain services, especially in areas like video production and content creation. Tasks that once took days can now be done faster and cheaper, which has forced agencies to rethink pricing and positioning. But here's the important part: AI hasn't replaced strategy, relationships, or judgment. Clients still need someone to guide them, ask the right questions, and make sure the output actually connects with the right audience. AI is a tool, not a replacement for thinking. In some agencies, traditional media buying roles are being replaced, not eliminated by AI manager roles. Teams aren't shrinking; they're shifting. The agencies winning right now aren't asking, "How do we avoid AI?" They're asking, "How do we use AI to save time and deliver better results?" That mindset opens up new service offerings, new efficiencies, and new value for clients. Your role as an owner shifts from "doing" to directing. For Marissa, marketing is H2H — human to human. Whether it's B2B or B2C doesn't matter as much as people think. At the end of the day, buyers want to know who they're working with, what they stand for, and whether they can trust them. That's why Marissa spends so much time helping founders and executives show up authentically on social media—not just hiding behind a brand logo. AI can help with efficiency. Automation can help with scale. But relationships are still the differentiator. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

What does it take to grow a business while setting high standard and holding your values close? Malaysia Speaks, owner of Paw Time Favorite Pet Sitting in San Antonio, shares her journey from working in the veterinary field to building a family-run business rooted in professionalism and heart. She and her husband intentionally structured their business from day one with strong policies, team support, and faith at the center. Malaysia discusses hiring early, trusting her team, maintaining client relationships, and ensuring quality care for every pet. Her story is one of perseverance, balance, and doing business the right way — for her family, her employees, and her clients. Main topics: Building a family-run business From vet tech to owner Hiring early and trusting team Establishing professional standards Client connection and community care Main takeaway: "I wanted to do it the right way from the beginning." That mindset set the foundation for Malaysia Speaks' success. Instead of rushing into business, she focused on structure, education, and integrity—making sure every system reflected professionalism and care. From hiring her first team member to building strong client relationships, her focus on doing things right created long-term stability and trust. For Malaysia, excellence isn't about perfection—it's about intentionality, faith, and consistency. Her journey reminds us that when you start with purpose, growth naturally follows. About our guest: Malaysia Speaks is the founder and co-owner of Paw Time Favorite Pet Sitting, based in San Antonio, Texas. A former veterinary professional with over eight years in the field, Malaysia turned her passion for animal care into a thriving family business alongside her husband, Jonathan. Together, they lead a ten-person team providing dog walking, pet sitting, overnights, and pet taxi services. Malaysia is a UTSA graduate, a proud mom of two, and a strong advocate for professional standards and family balance in the pet care industry. Links: Website: https://pawtimefavoritepetsitting.com Email: pawtimefavoritepetsittingllc@gmail.com Phone: 443-561-5466 Instagram: https://www.instagram.com/pawtimefavoritepetsittingllc Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off

The Thing Nobody Wants to Say Out Loud I get ghosted. A lot. Free consults, strategy calls, portfolio reviews. People who asked, people who booked, people who confirmed. And then? Nothing. No email. No reschedule. No apology. Just a no-show. This episode isn't about shame. It's about an honest question: if you're skipping the low-stakes stuff, what happens when the stakes are actually high? What Ghosting a Free Call Really Costs You It's easy to tell yourself a missed consult doesn't matter. It's free. It's casual. It's not an audition. But here's the thing. It kind of is. Every commitment you make, even a small one, is a chance to practice being the kind of professional people want to work with. Casting directors don't see your intentions. Agents don't feel your potential. Clients don't care how overwhelmed you are. They experience your behavior. And if your behavior says "unreliable," that's what sticks. Missed calls. Unsubmitted emails. Deadlines that slipped. Relationships that quietly went cold. None of these feel like a big break moment. But they add up. And six months later, when things feel slow, this is often why. Disorganization Is Not a Personality Type Being bad at time management is not a creative badge. Being bad at email is not a quirk. These are systems problems. And systems can be fixed. You don't need a $40 productivity app. You need a calendar, a reminder system, and one place where all your commitments live. That's it. I have ADHD. I know firsthand how hard this can be. And I also know it can be done. Memory is unreliable. Systems aren't. The Homework (Yes, There Is Homework) Here's a practical reset you can start today. Audit your commitments. Write down everything you've said yes to this month. Every single thing. Then cancel what you genuinely can't honor, and cancel it cleanly. Don't ghost it. Pick one system and actually use it. Google Calendar, iCal, a paper notebook. One place. Set reminders like you don't trust yourself, because right now, maybe you shouldn't. Practice showing up early. Early is calm. Early is professional. Early is power. I grew up hearing: if you're 15 minutes early, you're on time. If you're on time, you're late. If you're late, you're fired. That habit has saved my career more times than I can count. The Real Question Can you be trusted to do your job? Not talent. Not range. Not training or demos or headshots. Can people trust you to show up, follow through, and be where you said you'd be? If the answer is no right now, that's okay. Give yourself some grace. But start today. Because no one is coming to rescue your career. You don't need rescuing. You need structure. Talent opens doors. Reliability keeps them open. Work With Me Want a free 15-minute consult? Reach out at mandy@actingbusinessbootcamp.com and yes, show up for it. Browse current classes and coaching at actingbusinessbootcamp.com Join the Discord and follow me on Substack at Astoria Redhead

Most financial planning is built around goals.  Goals like:  Retiring at 60  Spending more time traveling  Leaving a legacy through philanthropy   But there's a structural flaw in that model: human beings are notoriously poor predictors of their future preferences. What we think will make us happy at 60 often looks very different once we get there.  Yet as Advisors, we routinely ask clients to define long-term goals without fully pressure-testing the assumptions behind them.   In this episode, Meghaan Lurtz explains how we can shift away from the shortcomings of goals-based planning by focusing on the power of experiments.  Instead of asking our clients to commit to big, static goals, we can help them design small, intentional experiments.  Help them test the retirement, test the travel, and test the hobbies they “think” they'll enjoy one day.  Because a client who has tried something knows what they want. And an Advisor who helps them get there becomes indispensable.  If you want deeper conversations, more engaged retirees, and clients who actually use their money in ways that improve their lives, then this episode offers a practical framework you can implement immediately.  You'll Learn:  Why goals-based planning may be unintentionally limiting your clients' happiness  The simple 4-step experiment framework that unlocks confident spending and clearer decisions  How to help chronic under-spenders safely test higher spending without triggering fear  Why debriefing client experiences may be more powerful than the financial plan itself  Subscribe to the Wired Advisor newsletter packed with behavioral-backed resources to help you grow your business → Click Here    Links To Resources Mentioned:  “Helping Underspenders and Savers Understand They Can Spend More With 4 Stages Of Experiments”  Connect With Brendan:  RFG Advisory  LinkedIn: Brendan Frazier  About Our Guest:  Meghaan Lurtz, Ph.D., FBS™ is a globally recognized expert on the psychology of financial planning and the human dynamics of money. She is a partner at Beyond The Plan®.  Dr. Lurtz is also a Professor of Practice at Kansas State University, teaching in the Advanced Financial Planning and Financial Therapy Certificate Programs, and a Lecturer at Columbia University, where she teaches Financial Psychology. Her academic and professional contributions include published research in Journal of Financial Planning, Journal of Consumer Affairs, and Financial Planning Review, as well as regular columns on Kitces.com.  Her expertise has been featured in The Wall Street Journal, BBC, Million Dollar Roundtable, New York Magazine, and more. She has co-authored chapters in the CFP Board's textbook Client Psychology and serves on multiple fintech boards bridging financial advice with mental health. Meghaan is a past President of the Financial Therapy Association.

Have you ever hit a new level in business—more clients, more money, more momentum—and realized you feel less free than before? You thought more money would give you more freedom and realize, more clients aint what it's cracked up to be.This episode is for the mom who thought growth would create margin… but instead it created pressure.We're talking about:Why revenue growth can actually shrink your freedomThe danger of a founder-centered business (where everything depends on you)How capacity as a mom changes what “scaling” should look likeWhy growth should shift the type of work you do—not increase the volumeThe shift from expansion-based growth to compression-based growthA simple weekly filter to help you reclaim margin and redesign your business modelIf your business is working on paper but it's not working for your life, this is your sign: you don't need more grind. You need a better business design.Links mentioned / referenced:2026 State of Moms in Business Report: https://themamaceoreview.substack.com/p/the-2026-state-of-business-for-momsMy 2023 “unraveling / crash out” season : https://podcasts.apple.com/us/podcast/moms-do-business-different-the-business-strategy/id1398027231?i=1000639314616------------------------------------------------

What if you never had to chase a client again? What if instead of running after people, sending follow-ups, and trying to convince someone to buy, they came to you instead? What if you could sit back with a cup of tea while your clients knocked on your door, asking to work with you?It sounds almost too good to be true. But it works.This one psychological trigger helped bring in more than 9,000 paying clients. It even closed 75% of sales without asking for the sale. Yes, without asking.Let me show you exactly how it works.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

I was three weeks into a new leadership role when one of my top performers told me my idea would never work. In that moment, I felt defensive, unsure, and tempted to keep the peace. Instead of addressing it, I told myself a story that made avoiding the discomfort feel smart. In this episode, I'm breaking down the five lies I told myself as a leader, how they quietly damaged my team, and what to do instead.Timestamps1:41 – Lie #1: My Team's Performance Will Speak For Itself.3:00 – Lie #2: They're Not Complaining, So They Must Be Happy.4:19 – Lie #3: I'm Being Nice By Not Holding Them Accountable.5:38 – Lie #4: I'll Just Give The Best Projects/Work to My A Players.6:55 – Lie #5: They Aren't That Bad. I Can Manage Around Them.8:10 – Challenge for Listeners: Label the lie, Take action in 7 days.  Career & Leadership CoachingWant a better career? Clients who work with us earn 57% more and get promoted 3x faster on average: Book your free career clarity call here.Free ResourcesThe Brag Sheet (free Career Achievement Tracker): HereTake the free Career Fulfillment quiz: HereEngageNew episodes drop every other Wednesday. Be sure to subscribe.Send in your career, leadership, or self-development questions and I'll answer them on air.Email: theintrovertleader@gmail.comLinkedIn: linkedin.com/in/austinchopkinsYouTube: ​Austin HopkinsCareer Coaching: www.sts-coaching.com

If you've been changing your offer every time someone says “no” or avoiding even reaching out to people because you don't want to feel pushy, you're not alone. But you're likely killing the momentum in your business. In this episode, I share insights from a recent Mom Entrepreneur's Circle call, where we talked about why these two things are some of the most common barriers to building momentum. You'll hear how to break free from these patterns so you can start creating more clients without feeling like you're starting over every time. For more information, transcript, and show notes, click here: jenna.coach/93 Join me for a free consultation by clicking here: https://mom.jenna.coach/apply You're invited to join us every 2nd Thursday for my free Mom Entrepreneurs Circle. Sign up here: https://mom.jenna.coach/circle Keep up with me on LinkedIn here: https://www.linkedin.com/in/jenna-rykiel and Instagram here: https://www.instagram.com/jrykiel3 If you enjoy the show, please follow, rate, review, and share the podcast! Your support helps the show reach moms just like you who are ready to quit their 9-to-5 in pursuit of a life and business they love. Click here for instructions on how to leave a review: https://jenna.coach/podcast/podcastlaunch

Robin Zander hosted a Snafu webinar for the Sidebar community on non-sales selling—think self-promotion for career transitions, freelancers, entrepreneurs, and product people. The goal: learn to "sell yourself" without the ick factor.   Participants shared fears: follow-ups feel intimidating, sales feels slimy, and success seems like a numbers game. Robin reframed it: selling is really about enrollment—being a chief evangelist for your work, not begging for attention.   Drawing on stories from his childhood pumpkin patch, his time as a personal trainer (where desperation lost him clients), and opening Robin's Cafe in San Francisco (raising $40k, serving multiple stakeholders, training staff with Danny Meyer's principles), he showed the difference between selling from need vs. service. Long-term success comes from genuine connection, curiosity, optimism, and passion.   Attendees explored their "authentic attitude" and reflected on times self-promotion felt good versus slimy. Exercises included mapping all the people who benefit from your work—employees, customers, managers, mentees, community—and practicing generosity in selling (a "Miracle on 34th Street" mindset: help customers even if it means sending them elsewhere).   In Q&A, Robin tackled: Asking for promotions as modeling for others, especially women and minorities Persistence in follow-ups (yes, emailing Mark Benioff 53 times counts) Relationship-based enterprise selling Avoiding fear-based AI marketing by knowing who you serve and what problem you solve Recommended reading: Setting the Table (Danny Meyer), Unreasonable Hospitality (Will Guidara), The New Strategic Selling.   Robin also shared upcoming Snafu conference details (March 5, Oakland Museum of California) and reminded everyone: Snafu = situation normal; all fucked up. 00:00 Start 01:06 Audience Fears About Selling Robin Zander welcomes 93 participants to the webinar Notes the session is interactive with exercises planned Encourages participants to drop questions in chat or interrupt him Last 15–20 minutes reserved for questions Robin introduces himself briefly Focuses on storytelling as a tool for self-promotion Shares experience as a community builder Runs a conference called Responsive since 2016 (not Snafu) Tools, structures, and company cultures for resilient organizations Two-day event each September on the future of work Focus on building resilience in organizations Observations on rapid change Technology and work-life changes happening at a fast pace Questions about resilience in individuals Traits needed in careers, personal relationships, professional relationships Ability to stay resilient through change Robin frames his expertise Emphasizes his strength in asking questions and fostering honest conversations Labels himself a reluctant salesperson Not the world's leading expert on self-promotion or selling Key lessons from research and interviews Two buckets matter in business and life: Example: Sidebar community forming coalitions for learning and action Operational excellence: being competent and at least as good as others Promotion/enrollment/sales: standing up, saying what you want, building coalitions Started interviewing people about influence and persuasion Started a weekly newsletter called Snafu Written by hand, not AI Shares lessons from his life and others about self-promotion and resilience Focus on courage to take action: raising hand, offering something valuable Core characteristics of self-promotion and selling yourself Connecting with others: art of connection Courage to ask: inspired by Amanda Palmer's TED Talk and book The Art of Asking Opposes traditional "always be closing" sales mentality Advocates for simply asking for what you want Current work mostly involves storytelling for large companies Clients include Supersonic, Airbnb, Zappos, and others 12:25 Service as the Core Principle Robin introduces the concept of storytelling for self-promotion Stories used to: Get promotions Build coalitions Propel career or organizational growth Emphasizes turning personal, career, or company stories into "commercials" Focus of today's talk: self-promotion with impact Core principle: service Showing up from a place of helping others Through helping others, also helping oneself Distinguishes between sleazy salespeople and effective self-promoters Childhood anecdote: Robin's pumpkin patch Tended plants all summer, learned responsibility and care Harvested pumpkins and sold them using a small red tin box labeled "money" Ran "Robin's Pumpkin Patch" for five to seven years At age five, father had him plant pumpkin seeds Engaged neighborhood kids for fun, collaborative promotion Explained product (pumpkins) enthusiastically to potential buyers Used scarecrow costumes and creative gestures to attract attention Lessons learned from pumpkin patch: Authentic enthusiasm creates value Helping people do what they were already inclined to do Early experience of earning and serving simultaneously Self-promotion is most effective when it's service-driven, not manipulative Applying childhood lesson to career and business Asking for a raise Persuading companies to choose one service over another Promoting oneself or others (e.g., Evan, web developer) Key principle: approach self-promotion from delight and service, not need or fear Authentic enthusiasm as foundation for: Interactive exercise for participants Not influenced by sleep deprivation or stress Could be inspired by childhood or adult experiences Opposite of fear; personal and unique for each participant Question posed: what is your authentic attitude when self-promoting? Examples shared from participants: Curiosity Passion Inspiration Service to others Observation Possibility Insight Value Helping others Creativity Belief in serendipity Optimism Key takeaway from exercise and story Promoting from delight, enthusiasm, and service Promoting from need or fear Two versions of self-promotion: Effective self-promotion aligns with authenticity and enthusiasm, creating value for others while advancing oneself 18:36 Gym Job and Needy Selling Robin shares the next story and sets up the next exercise Gym culture is sales-heavy Initial motivation: love of fitness, desire to help people Quickly realizes environment incentivizes personal trainers to sell aggressively Timeframe: ~20 years later, at age 20, moved to San Francisco First post-college job: personal trainer in gyms Early experience at gyms Key lesson from early failure Selling from need feels gross Promoting oneself from fear or desperation leads to poor results Recognizes similarity to unwanted sales calls received personally First authentic success in self-promotion Worked at Petro and World's Gym in San Francisco, Pilates instructor Owner confronted Robin after two weeks: no clients, potential clients being lost to others Threatened termination by Friday if no clients acquired Robin froze under pressure, approached clients but with needy, desperate energy Outcome: fired by Friday, left gym Encounters man in pain on Valencia Street, offers help as personal trainer Approach comes from genuine care, desire to serve Leads to three-year working relationship, consistent sessions, good income Next client: world-famous photographer Michael Light at UCSF swimming pool Client comes from natural connection, not pushy salesmanship Dichotomy observed: Pushy, need-based self-promotion → freeze, poor results Service-oriented self-promotion → natural connections, sustained relationships Exercise for participants Prompt: identify two moments: One time self-promoting felt slimy → what were you doing? One time self-promoting felt good → what were you doing differently? Two-minute reflection / chat participation Participant reflections/examples Slimy examples: Interviewing for a job during layoffs, giving desperate energy Selling P&L at a hyperscaler Selling computers and printers in UK post-college Sales emails getting ghosted Feeling inauthentic or performative, taking advantage of someone Good examples: Offering services out of care and love rather than ROI Showing impact of work to junior child Knowing services add real value and solve a challenge Being clear on what the other person needs Key takeaway Self-promotion feels different depending on intent and knowledge Slimy → desperate, inauthentic, unclear value to recipient Authentic → service-driven, clear value, connection-focused Effective self-promotion combines knowing your value and serving others, not just pushing for personal gain 25:35 Miracle on 34th Street Lesson Feeling good in self-promotion comes from genuinely helping, solving problems, and sharing information Santa Claus hired at Macy's to hold kids and give candy canes, but real goal: persuade parents to buy from Macy's Santa instead sends parents to competitor to truly serve them Macy's manager initially furious Outcome: customers feel genuinely served, return praising Macy's, become loyal fans Robin references Miracle on 34th Street (original version) Key insight: providing real value, even if it benefits someone else, eventually returns value to you "Put enough bread across the water, eventually good things come back" Participant reflections Slimy: knowing audience expects judgment, catering to them for approval Good: giving the gift of knowledge, providing service freely Takeaway: authentic self-promotion is rooted in service, generosity, and sharing expertise, not manipulating for immediate gain 27:45 Starting Robin's Cafe Through Service Robin shares a major professional turning point: opening Robin's Cafe in 2016 No restaurant experience beyond college busing tables Opened in three weeks, eventually grew to 15 employees by 2018 Worked in multiple industries: Pumpkin patch, personal trainer, circus performer Opened a café/restaurant in Mission District, San Francisco Courage and conviction came from clear focus on service to others Employees: create a great workplace, go-giver culture Investors: $40k raised from friends/family, provided value and potential return Landlords (ODC, nonprofit dance center): wanted success of business to support community Customers: diverse—tech workers, kids in dance classes, local community Robin himself: financial sustainability, learning, personal growth Key audiences served by Robin's Cafe Approach to challenges Used Danny Meyer's Setting the Table as a service-focused framework for employees Philosophy: "giving in order to get paid" Examples: spouse, kids, dog, manager, peers, mentees, clients, community, customers, extended family, mentors Served multiple stakeholders during crises: break-ins, flooding, city permitting, neighborhood issues Exercise: identify all the people who benefit from your work or success Key idea: the more stakeholders served, the easier self-promotion becomes, because it comes from service, not need or pressure Show up thinking: does this serve the person I'm talking to? Principle: selling yourself from a place of service Consider multiple stakeholders simultaneously Audience question: elaborate on applying this service mindset specifically to asking for a promotion Tying service to self-promotion in career advancement Result: asking for a raise, applying for jobs, pitching clients—all easier and more authentic 38:11 Promotion As Service Asking for a promotion from a place of service Example: doing the role already, deserving recognition, asking for what you believe you've earned. Personal perspective: advocating for yourself is a form of service to yourself Recognize other stakeholders in the process: Modeling courage and advocacy for the next generation Authority enables ideas to be taken more seriously Stories gained from new responsibilities enhance value to clients or teams People you mentor, especially women or underrepresented groups The organization: your promotion can make it stronger Your family or children: showing them what it looks like to advocate Concrete examples Outcome: trajectory of career positively influenced, demonstrated courage, modeled behavior Asking first time for a manager role Later asking for VP title as a director Courage and small steps Courage = acting despite fear, not absence of fear Practice by taking incremental steps toward what scares you Avoid masking or hesitation; direct action builds confidence and results Persistence and follow-up Busy people require patience and multiple nudges Example: Mark Stubbings emailing Mark Benioff 53 times before a yes Persistence = respectful, consistent follow-ups Role modeling for women and minorities Demonstrates that asking is a normal, expected, and service-oriented act Many don't ask for promotions or raises due to upbringing or cultural norms Modeling advocacy teaches the next generation, including children, to speak up Service mindset in practice Approach self-promotion by asking: is this good for the other person? Keep intention aligned with service, not desperation Books for guidance: Setting the Table – Danny Meyer: service-driven sales and employee culture Unreasonable Hospitality – Will Guidara: lessons from the restaurant world on giving value and delight Key takeaways for promotion and asking Serve yourself, your mentees, your organization, and your broader audience Take small, courageous steps to ask for what you deserve Follow up respectfully and consistently; don't assume silence = no Self-promotion becomes easier and authentic when rooted in service, not fear or need Snafu Newsletter Weekly newsletter written by Robin Covers influence, persuasion, and modern workplace dynamics A resource for ongoing learning and practical insights 56:55 Where to Find Robin Robin's newsletter covers influence, persuasion, and modern work. Snafu Conference Responsive Conference Robin Zander on social medias  

Cameron is joined by Lacey Lobetta, MedSpa Operations Coach, and they discuss the critical role of performance-based compensation in MedSpa success, emphasizing the need for a supportive culture that fosters growth. They explore the importance of investing in team development, utilizing KPIs to drive revenue, and creating a luxury experience for clients. The discussion highlights the journey of patient care, the significance of comprehensive treatment plans, and the emerging wellness trends that MedSpas can capitalize on to enhance client engagement and satisfaction. In this conversation, Lacey discusses the significance of attachment KPIs in the aesthetics industry, emphasizing the importance of educating clients rather than selling to them. She shares strategies for maximizing revenue through attachment rates, the challenges of recruitment and maintaining a strong team culture, and actionable steps for practices looking to scale from one million dollars to five million dollars in revenue. They also emphasize the need for a supportive environment that fosters team engagement and client trust, ultimately leading to increased patient frequency and satisfaction.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Performance-based compensation can significantly increase revenue.Building a strong culture is essential for sustainable growth.Investing in team development leads to better performance.KPIs should be used to track growth and success.The front desk experience should feel luxurious and welcoming.Consultations are vital for understanding client needs.Clients should feel valued and educated about their treatments.Wellness trends present new opportunities for medspas.Attachment rate is a key performance indicator for success.Creating a comprehensive treatment plan enhances client trust. Attachment KPIs are crucial for maximizing client retention.Educating clients leads to better engagement and trust.Revenue can significantly increase with higher attachment rates.Team culture and recruitment are vital for practice success.Scaling from one million to five million requires a focus on team dynamics.Client education should be ongoing throughout the visit.Utilizing vendor relationships can enhance service offerings.Creating a rewarding environment for employees boosts morale and performance.Dynamic scheduling can optimize room and provider utilization.Understanding client needs is key to providing tailored services.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.

If you're trying to grow your business online with a podcast but your episodes aren't turning into clients, this conversation might sting a little — in the best way. Because the real reason your podcast content is costing you clients has nothing to do with your talent, your mic quality, or how often you publish. It has everything to do with who you're creating content for.Most podcasters unintentionally build their shows around the wrong audience. They create episodes for people who are piecing strategies together, Googling random tactics, and still living in DIY mode. That content feels helpful. It gets nods. It might even get downloads. But it doesn't move buyers.If your goal is to grow your business online and actually make money online, your content has to speak to listeners who are already solution-aware — people actively searching for answers, not people casually browsing ideas. There is a massive difference between attracting attention and attracting buyer-ready listeners.This is where most podcast advice gets it wrong. We're told to nurture endlessly. To teach everything. To create value-packed episodes for “everyone.” But that kind of content builds audiences who consume… not audiences who convert.In this episode, I explain how creating content for the wrong stage of awareness quietly blocks evergreen sales. Because evergreen marketing only works when your episodes guide listeners through a structured buyer journey. If there's no intentional progression, your show becomes informative — but not profitable.When you start a podcast with the goal of authority and revenue, you need more than random episodes. You need a system. That's why I teach what I call the Podcast Six-Stage Audio Funnel™ — a bingeable content structure rooted in buyer psychology that warms up listeners and moves them toward a decision.I'm not breaking down the entire funnel in the show notes — because you need to hear how it actually works inside the episode. But here's what I will say: if your content is attracting DIY thinkers instead of decisive buyers, it's not a traffic problem. It's a positioning problem.If you want to grow your business online without constantly launching, pushing, or chasing trends, your content has to support evergreen sales from the beginning. It has to align with evergreen marketing principles. And it has to be built for people who are ready to solve the problem you solve.The shift is subtle — but it changes everything.If you've ever felt like your podcast is “working” but not converting, press play. This episode will help you see exactly why that's happening — and what to do differently moving forward.Take what you need, and go run your damn business.Ready to turn your podcast into a real business asset? If you already have a podcast that isn't making sales — or you're thinking about starting one and want to do it right from day one — I'm hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue. Inside the Profitable Podcast Kickstarter, I'll walk you through how to: • connect your podcast to a real offer • stop creating content that goes nowhere • turn listeners into clients — without living on social media

Hello to you listening in Olympia, Washington! Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds (and a bit more) for Wednesdays on Whidbey and your host, Diane Wyzga. I am a storyteller of the old school. What do I mean? For over 30 years I've taught (and continue to teach) my clients and students the same thing: “Put down the paper and nobody gets hurt!” Why? Because storytellers have something to say that comes from their aliveness, which is what people most want to feel and connect with. Sharing our stories out loud brings them to light and life, and  encourages us to do what most folks fear more than snakes: stand up and speak up in public.   Story spoken aloud is what we leave of ourselves in another person. A story is an intimate lasting legacy, a permanent inheritance much like a vow or an oath. When we share our stories out loud, we connect with each other, we belong to each other. We might not realize it but we are creating a verbal promise, a vow, an oath of belonging. Think about how many times we've heard  someone say, "Repeat after me: I solemnly swear..." Marrying couples pledge faithfulness through the challenges and joys of marriage. Lawyers uphold the law, maintain client confidentiality, and act as an officer of the court. Doctors focus on ethics, patient care and societal responsibilities. Politicians preserve and defend the Constitution. US military support and defend the Constitution against all enemies. Immigrants becoming US citizens swear the Oath of Allegiance to the United States during a formal naturalization ceremony. From the time we are children in school we recite The Pledge of Allegiance, a patriotic promise of loyalty to the United States flag and the republic for which it stands. What happens when we share our stories out loud? They become real. We say what we mean, we mean what we say. We—and those hearing us—know what we stand for and what we won't stand for. Yes, you might write a story but it needs to be shared out loud to enrich and include the wider world. That's the legacy of the stories we leave in those who have heard them spoken aloud. CTA:  If you'd like to learn more, email me at info@quartermoonstoryarts.net for a no obligation Discovery Call. And thank you for listening!  You're always welcome: "Come for the stories - Stay for the magic!" Speaking of magic, I hope you'll subscribe, share a 5-star rating and nice review on your social media or podcast channel of choice, bring your friends and rellies, and join us! You will have wonderful company as we continue to walk our lives together. Be sure to stop by my Quarter Moon Story Arts website, email me to arrange a no-obligation Discovery Call, and stay current with me as "Wyzga on Words" on Substack. Stories From Women Who Walk Production Team Podcaster: Diane F Wyzga & Quarter Moon Story Arts Music: Mer's Waltz from Crossing the Waters by Steve Schuch & Night Heron Music ALL content and image © 2019 to Present Quarter Moon Story Arts. All rights reserved.  If you found this podcast episode helpful, please consider sharing and attributing it to Diane Wyzga of Stories From Women Who Walk podcast with a link back to the original source.

Long-form content alone doesn't make it strategic. You can start a podcast, write blog posts, upload to YouTube - and still not see clients from it. In this episode, I'm breaking down the anatomy of forever content - the structural framework that makes content both discoverable and profitable over time. I explain why checking the “long-form” box isn't enough, how I structure every piece of content like a sales page, and why most people are creating content in the wrong order. We'll talk about Cloud → Gold → Rainbow, how open loops guide the next step, and why content is not step one if you haven't validated your signature offer. This is the difference between publishing consistently and building an ecosystem. If your content isn't converting, this will help you diagnose why. What You'll Learn in This Episode: What “forever content” actually means (and what it doesn't) Why long-form content alone won't lead to sales The Cloud → Gold → Rainbow framework for structuring content How I use open loops to move people through my ecosystem Why SEO starts with empathy, not keywords The biggest mistake people make when choosing content topics Why content is not your next step if you haven't had 3 full-price clients How to think about content as part of a larger machine Links & Resources: Client Booking Machine™ Masterclass (free):https://courtneychaal.com/masterclass Yay for Clients:https://courtneychaal.com/yay-for-clients Six Figure Sprint:https://courtneychaal.com/six-figure-sprint The previous episode mentioned: Stop Playing the Content Slot Machine –https://courtneychaal.com/stop-playing-the-content-slot-machine/ The State of Content Marketing in 2026 –https://courtneychaal.com/forever-content-marketing/

This episode is brought to you by B2B Better. Richard cut CAC by 27% by ditching billboards and investing in owned content — podcasts, videos, and customer interviews that actually moved the needle. That's exactly the kind of content engine we help B2B service businesses build. If you want a podcast that drives pipeline, not just downloads, visit b2bbetter.com. If you think B2B buying is purely rational, this episode is your wake-up call. In this episode of Pipe Dream, host Jason Bradwell sits down with Richard Dedor, Senior Client Strategist at Vericast, to unpack what a decade of B2C financial services marketing can teach B2B marketers about differentiation, storytelling, and cutting through a commoditised market. Richard's core point is clear: stop overthinking your product and start understanding the emotion behind the buying decision. Every purchase — whether it's a checking account or a six-figure SaaS contract — starts with a pain point. The businesses that win are the ones that lean into that pain and make the buyer the hero. The cheeseburger analogy says it all. McDonald's, In-N-Out, Wendy's — they're all selling the same thing but winning different customers by knowing exactly who they're for. B2B is no different. You don't need a revolutionary product. You need a sharper story built around the right ingredients for the right target market. The conversation gets tactical on CAC reduction. Richard's team cut acquisition costs by 27% by reallocating budget away from vanity spend — billboards chief among them — and investing in owned content instead. Podcasts, videos, webinar series, and customer interviews that spoke directly to real pain points. A billboard reaches everyone and no one. A customer interview that mirrors exactly what a prospect is feeling reaches the right person at the right moment. For B2B marketers dealing with long sales cycles and buying committees, hold the macro message steady and pivot the micro-messaging for each stakeholder in the room. And when compliance is standing between you and a good idea, make them your second-best friend — walk them through the concept one friction point at a time and help them get themselves to yes. People buy with emotion. Even in B2B. Especially in B2B. That's what you should be tapping into. Chapter Markers 00:00 - Introduction: Richard Dedor and a decade in B2C financial services 02:00 - The cheeseburger analogy: differentiation in commoditised markets 04:00 - Growing brand awareness by 50% and bridging it to conversion 06:00 - In-market moments and rare switching windows in financial services 08:00 - What B2B marketers should steal from the consumer playbook 09:00 - Micro-messaging pivots within a stable macro message 10:00 - Cutting CAC by 27%: stop spending on billboards 11:00 - Investing in owned content: podcasts, videos, and customer interviews 13:00 - Testing, killing, and doubling down on what works 14:00 - Working in regulated environments: making compliance your ally 16:00 - How to present ideas to legal and compliance teams 18:00 - Walking compliance through friction points one step at a time 20:00 - The one thing B2B companies get wrong about differentiation 22:00 - People buy with emotion — even in B2B Useful Links Connect with Jason Bradwell on LinkedIn Connect with Richard Dedor on LinkedIn Visit Richard Dedor's website Read Richard's writing on HubSpot and Medium Explore B2B Better and the Pipe Dream Podcast

It's time for a re-do! When Kate and Michelle first recorded this episode, it was during COVID which resulted in poor sound quality as they adjusted to recording virtually. In this special re-recorded episode, they explain Check the Facts skill all over again, providing new personal examples to help explain the skill along with some updated strategies to make using it easier. Interested in checking out the two Guilford press titles we mentioned in this episode? Here are the links (remember to use DBTME at checkout!):The Emotion Regulation Skills System for Clients with Cognitive Challenges (Second Edition): A DBT-Informed Approach - https://www.guilford.com/books/The-Emotion-Regulation-Skills-System-Clients-Cognitive-Challenges/Julie-Brown/9781462559381Treating Eating Disorders with DBT: The MED-DBT Protocol - https://www.guilford.com/books/Treating-Eating-Disorders-with-DBT/Federici-Wisniewski/9781462558483Support the showWant to get 15% off of ALL Guilford Press titles? Use this link (code is DBTME at checkout): https://www.guilford.com/dbtmeIf you want to sign up for Kate's free DBT peer support group, you can sign up here: https://www.eventbrite.com/e/dbt-discussion-group-tickets-518237601617Check out our Etsy shop for DBT-inspired items and our journaling workbook (only $7.50!): https://www.etsy.com/shop/dbtandmeOur book, "DBT for Everyone" is available! Order your copy on Amazon here: https://www.amazon.com/Dbt-Everyone-Pitfalls-Possibilities-Better/dp/1839975881/Consider providing ongoing support to the podcast by becoming a patron at https://www.patreon.com/dbtandmeYou can join our facebook community here: https://www.facebook.com/groups/dbtandmepodcastCheck out our other podcast, The Couch and The Chair, on Apple Podcasts (https://podcasts.apple.com/gb/podcast/the-couch-and-the-chair/id1554159244) or on Spotify (https://open.spotify.com/show/3MZ8aZPoRKxGmLtFcR4S4O)If you need support/have questions, email us at dbtandmepodcast@gmail.com

In 2022, Avetis Antaplyan was absolutely flying...HIRECLOUT, his global recruiting firm with 30 employees across the US, Colombia, Armenia, and India was breaking record after record.Two-time Inc. 5000 Fastest Growing Company, his best year ever and he felt everything was working.Then when the market hit hard in 2023-2024 and every other founder was doing layoffs, Avetis refused to cut people.Instead, he took most of his profits out of the business to keep his team employed through the downturn.He genuinely believed loyalty would be returned. That when things turned around, they'd kill it together.It didn't work that way."Those were the first people who resigned when we put some pressure on," he admits. "All it did was burn my profit."For two and a half years, he broke even. The money was gone. The people left anyway. But that failure taught him something most founders never learn: protecting average people doesn't build loyalty. It destroys capital.Now he's building the opposite.His new obsession: take exceptional people (circa $500-600k billers) and use AI, systems, and tools to turn them into $1m producers.He's recently hired a principal on executive search, a director of business development, and is planning a head of consulting…. Serious hires for a new phase of growth.In this episode, we cover:- Why he chose loyalty over layoffs (and what it cost)- Two and a half years of breaking even- The moment he realised protecting people was destroying capital - How he rebuilt with "bar raisers or nothing"- Building AI to turn $600k billers into million-dollar producers- Why he's never burnt out (and why most founders do)This story highlights a founder who made a decision based on loyalty, watched it blow up in his face, and chose to learn instead of blame the market.If you've ever wondered what happens when you prioritise people over profit, this episode may change how you think about loyalty. __________________________________________Episode Sponsor: Remote RecruitmentHiring shouldn't be slow, stressful, or expensive. That's why there's Remote Recruitment — the smart hiring partner for modern businesses.They don't just help you find great people. They help you access elite South African talent that's ready to deliver. No PAYE. No NI. No bloated overheads. Just trained, remote professionals who integrate seamlessly into your team.Their process handles everything: sourcing, shortlisting, onboarding, and retention. Fully managed. Fully supported. Fully remote.And now, Remote Recruitments has entered a new chapter. From ops to admin, sales to strategy, we're helping businesses scale smarter with people they trust, at a cost they can afford.Clients have seen:* Up to **60% productivity boosts*** **300% ROI** on BD roles* **30% faster completion** of operational tasksNo overhead burden. No talent shortage panic. Just growth-focused hiring that makes business sense.Remote Recruitment is your flexible hiring solution for the modern era.**RAG Listeners:** Get 5% off your first hire + a free strategy session at www.remoterecruitment.co.uk/rag__________________________________________Episode Sponsor: HoxoEvery recruitment founder is investing in LinkedIn.Spending thousands on Recruiter licences.Building connections. Posting content. Growing networks.But here's the question almost no one can answer:How much revenue is LinkedIn actually bringing into your business?Most founders have thousands of connections but no clear process to turn that attention into cash.That's the problem we solve.At Hoxo, we help recruitment...

Are you a brand-new doula who needs three births to finish certification..but has no idea how to actually get clients?Or maybe you're a certified vet… but your calendar is bare and signing 3 clients right now feels like a dream.In this episode, I'm breaking down exactly how to book your first (or next) three doula clients- without ads, without going viral, and without 10 years of experience.You'll learn:• Why your first 3 clients are about identity, not income• The Rule of 5 Ones framework to simplify your marketing• How to sell when you have zero testimonials• What to say when someone asks about your experience• Why confidence transfers, and how to embody it before you fully feel it• How to build momentum through conversations (not content overload)If you're struggling with imposter syndrome as a new doula or inconsistent bookings, this episode will give you a clear, actionable plan.Because doulas don't need more credentials to book clients.They need clarity, conversation volume, and certainty.

Send a textIn this episode, we unpack one of the most misunderstood dynamics in therapy: masking.We start with the Felt Sense Polyvagal Model and how somatic work helps clients notice real shifts in their nervous system. Then we get into what therapists often miss — clients who look “fine” in session but are shutting down outside the room.We cover:Why clients mask in therapy (often without realizing it)How therapists can misread progressDorsal vagal shutdown and what it actually looks likeWhen a memory is too big for the client's current capacityWhy some people stay emotionally stuck for decadesHow blame can block real healingThe link between underdeveloped identity and addiction riskShort-form content, attention and ADHD brainsThe pressure to appear regulated in everyday lifeIf you're a therapist, helper or someone trying to understand why change can feel harder than it “should,” this episode will give you a much deeper lens. Support the showHave any questions or insights about this episode? Reach out to us at contactus@tellmeaboutyourmother.run

How do you influence others to change, especially when you don't have positional authority? You don't. Find out what to do instead on today's episode of the Consulting Matters podcast. I've been getting into the real systemic issues on the Consulting Matters podcast that make our influence with clients harder than we might think. A couple of weeks ago, I got into the differences between stakeholder and shareholder capitalism. Last week, I had Bob Emiliani on the show to share his research on the differences between progressive and classical management. If you missed them and are curious about the real issues that stand in the way of the people-centered work environments and societal systems we long for, check them out here. My goal wasn't to bum anyone out but to give a reality check of the limits of our influence and how to care, just not too much. But today, I want to end this mini-podcast series with some guidance on how to find the wins we can, because even if we can't change everything... we can create influence with C.A.R.E. My C.A.R.E. framework summarizes my approach to persuasion, which is: Influence is persuading people to make decisions and choices that serve their best interests and the best interests of others. It's not about convincing others to want what I want or trying to create buy-in for a change that comes down from on-high and could serve the company in the short-term, but harm it and others in the long-term. In this episode you'll hear: How to connect with the clients you want to influence as people first How to ask great questions that get beyond surface-level information to make clients feel seen and understood How to reframe perspective by organizing disparate thoughts and ideas into logical categories, providing clarity of thought and action How to encourage right actions that align with what is your client wants, what is in the best interest of themselves and the realm they are responsible for AND give them the that they have what it takes to succeed Influence is a powerful skill that can be used for good or bad, depending on who you're trying to convince and why, and whose interest it serves. But in the hands of a purpose-driven consultant or coach, without positional authority, this is where and how we get our wins. Tune in to learn how to influence with C.A.R.E. Chapters 00:00 Influencing Change Without Authority07:31 The CARE Model: Connecting with Clients15:42 Asking Great Questions and Deep Listening21:44 Reframing Perspectives for Clarity29:22 Encouraging Right Actions for Change Next Steps 1. Practice C.A.R.E. with your next client: Pick one element—Connect, Ask, Reframe, or Encourage—and focus on doing it exceptionally well in your next conversation. 2. Join the Common Good Consulting & Coaching Consortium: This is your last week to get on the interest list. Go to www.betsyjordyn.com/common-good. 3. If you need help positioning yourself for greater influence with clients: Learn more about my VIP programs or book a call at www.betsyjordyn.com. Other episodes you may enjoy: Classical vs. Progressive Management with Bob Emiliani (Ep150) What Every Consultant & Coach Must Know About Stakeholder vs. Shareholder Capitalism (Ep149) Stop Calling Yourself "Consultant" or "Coach": Why You Need a Unique Title (Ep148) 3 Types of Consulting /Coaching Expertise: Which one is yours? (Ep147) 5 Truths About Branding, I Only Saw After Tearing My Process Apart (Ep146) Inside My Brand Messaging Process (and Why It Always Works) (Ep140) About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services

In this powerful episode of The Unapologetic Man Podcast, host Mark Sing shares his secret NLP protocol to dismantle the negative beliefs that make you behave badly around women. Your beliefs create your behavior and reality—if you're not pulling girls or getting results, fear-based beliefs like "I'm not enough," "She'll reject me," or "I'm better off alone" are sabotaging you by shaping your actions and attracting more proof they're true. Mark explains the two core emotions (love vs. fear), why these limiting beliefs stick (they self-reinforce, feel protective, and follow easy neural pathways), how they install in childhood, and simple tools to question these negative beliefs and drop them completely.  Key Takeaways: - Beliefs dictate your behavior and results - How negative beliefs kill confidence and make you unattractive to women - Why beliefs persist: survival instinct, unconscious "protection," familiar brain pathways - They form early from parents, media, and suggestibility, often not even yours - Don't believe everything you think; choose empowering beliefs to change your reality Key Timestamps: [00:00:00] – Episode intro [00:00:37] – Beliefs create behavior and reality [00:01:42] – Love vs. fear: the two core emotions [00:04:20] – Why negative beliefs stick around (survival) [00:08:05] – Neural programming [00:09:14] – The first 7 years of life [00:14:29] – Tools to identify and drop limiting beliefs [00:17:42] – Client success story [00:21:18] – Final profound insight: challenges for soul growth [00:24:59] – Hip recovery update and wrap-up [00:27:11] – Episode outro Connect With Mark: Apply for Mark's 3-Month Coaching Program: https://coachmarksing.com/coaching/ Check Out The Perks Program: https://coachmarksing.com/perks/ Email: CoachMarkSing@Gmail.com Instagram: https://www.instagram.com/coachmarksing/ Grab Mark's Free Program: The Approach Formula - https://www.CoachMarkSing.com/The-Approach-Formula About The Unapologetic Man Podcast The Unapologetic Man Podcast is your resource for mastering dating, attraction, and relationships from a confident, masculine perspective. Hosted by Mark Sing, this podcast gives men the tools and mindset shifts needed to succeed in their dating lives and build lasting, high-value relationships. #DatingAdvice #MensDating #Beliefs #Mindset #NLP #SelfImprovement #Confidence #FemalePsychology #Attraction #Masculinity #LimitingBeliefs #UnapologeticMan

What if the key to skyrocketing your revenue lies in a simple yet powerful pivot? The secret is targeting clients who value their time more than their money. Affluent customers understand that convenience and expertise are worth the investment, while less affluent customers often focus on saving money, even at the cost of their time. In this game-changing episode of the Black Entrepreneur Blueprint podcast number 610, Jay Jones reveals how to shift your target market to attract high-value clients who are ready to pay for solutions that save them time. Learn the actionable steps to position your business for success with affluent customers and discover how the "time vs. money value proposition" can transform your profits and your business. Don't miss this episode—it's time to work smarter, not harder!

Today's episode was inspired by a conversation with a woman in the Mind Your Hormones Method. Progesterone absolutely matters and the fact that some doctors say it doesn't is alarming. Low progesterone isn't the real issue, it's a symptom of deeper hormone and ovulation imbalances. In this episode, I explain why progesterone is essential for pregnancy, when supplementation makes sense, and why addressing the root cause is the only way to truly heal your hormones and protect your long-term health.Ways to work with Corinne: Join the Mind Your Hormones Method, HERE! (Use code PODCAST for 10% off!!)Mentioned in this episode:Shop our sponsor of today's episode TempDrop here! (Use code AFCORINNE to save 10%!) Mentioned Episodes:Signs of low progesteroneHow to support progesterone naturallyFREE TRAINING! How to build a hormone-healthy, blood-sugar-balancing meal! (this is pulled directly from the 1st module of the Mind Your Hormones Method!) Access this free training, HERE!Join the Mind Your Hormones Community to connect more with me & other members of this community!Come hang out with me on Instagram: @corinneangealicaOr on TikTok: @corinneangelicaEmail Fam: Click here to get weekly emails from meMind Your Hormones Instagram: @mindyourhormones.podcast Disclaimer: always consult your doctor before taking any supplementation. This podcast is intended for educational purposes only, not to diagnose or treat any conditions. 

A school administrator and massage therapist wants guidance on how to respond to a student who is reluctant to work with clinic clients who report a history of herpes. Is this a significant risk for massage therapists? The reality is that anyone with a history of herpes simplex can shed the virus intermittently, even without visible symptoms. However, the risk to massage therapists who follow proper hygiene and self-care protocols is extremely low. In that sense, herpes falls into the same category as other infections that may be transmitted through direct contact but are effectively managed with consistent hygienic practices. The key issue is not the client's infection status; it is the therapist's adherence to appropriate hygiene protocols. Resources: Ang, J.Y. et al. (2012) "A Randomized Placebo-Controlled Trial of Massage Therapy on the Immune System of Preterm Infants," Pediatrics, 130(6), pp. e1549–e1558. Available at: https://doi.org/10.1542/peds.2012-0196.  Contributors, W.E. (no date) Genital Herpes Treatment Options, WebMD. Available at: https://www.webmd.com/genital-herpes/genital-herpes-treatment-options (Accessed: March 7, 2025). Globally, an estimated two-thirds of the population under 50 are infected with herpes simplex virus type 1 (no date). Available at: https://www.who.int/news/item/28-10-2015-globally-an-estimated-two-thirds-of-the-population-under-50-are-infected-with-herpes-simplex-virus-type-1 (Accessed: March 6, 2025). Herpes simplex Information | Mount Sinai - New York (no date) Mount Sinai Health System. Available at: https://www.mountsinai.org/health-library/report/herpes-simplex (Accessed: March 6, 2025). Herpes simplex virus (no date). Available at: https://www.who.int/news-room/fact-sheets/detail/herpes-simplex-virus (Accessed: March 6, 2025). How many people have herpes? Myths, facts, and statistics (2020). Available at: https://www.medicalnewstoday.com/articles/how-many-people-have-herpes (Accessed: March 6, 2025). Kaneko, H. et al. (2008) "Evaluation of mixed infection cases with both herpes simplex virus types 1 and 2," Journal of Medical Virology, 80(5), pp. 883–887. Available at: https://doi.org/10.1002/jmv.21154. Line is blurring between human herpes simplex viruses (no date) UW Medicine | Newsroom. Available at: https://newsroom.uw.edu/news-releases/line-blurs-between-human-herpes-simplex-viruses (Accessed: March 6, 2025). Products - Data Briefs - Number 304 - February 2018 (2019). Available at: https://www.cdc.gov/nchs/products/databriefs/db304.htm (Accessed: March 6, 2025). Ramchandani, M. et al. (2016) "Herpes Simplex Virus Type 1 Shedding in Tears, and Nasal and Oral Mucosa of Healthy Adults," Sexually transmitted diseases, 43(12), pp. 756–760. Available at: https://doi.org/10.1097/OLQ.0000000000000522. Rapaport, M.H., Schettler, P. and Bresee, C. (2012) "A Preliminary Study of the Effects of Repeated Massage on Hypothalamic–Pituitary–Adrenal and Immune Function in Healthy Individuals: A Study of Mechanisms of Action and Dosage," Journal of Alternative and Complementary Medicine, 18(8), pp. 789–797. Available at: https://doi.org/10.1089/acm.2011.0071. Usatine, R.P. and Tinitigan, R. (2010) "Nongenital Herpes Simplex Virus," American Family Physician, 82(9), pp. 1075–1082. (2025) "Herpes Simplex Treatment & Management: Approach Considerations, Medical Care, Consultations." Available at: https://emedicine.medscape.com/article/218580-treatment (Accessed: March 7, 2025). Host Bio:                Ruth Werner is a former massage therapist, a writer, and an NCBTMB-approved continuing education provider. She wrote A Massage Therapist's Guide to Pathology, now in its seventh edition, which is used in massage schools worldwide. Werner is also a long-time Massage & Bodywork columnist, most notably of the Pathology Perspectives column. Werner is also ABMP's partner on Pocket Pathology, a web-based app and quick reference program that puts key information for nearly 200 common pathologies at your fingertips. Werner's books are available at www.booksofdiscovery.com. And more information about her is available at www.ruthwerner.com.    Sponsors: Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.                      Website: anatomytrains.com                    Email: info@anatomytrains.com           Facebook: facebook.com/AnatomyTrains                    Instagram: www.instagram.com/anatomytrainsofficial YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA    Precision Neuromuscular Therapy seminars (www.pnmt.org) have been teaching high-quality seminars for more than 20 years. Doug Nelson and the PNMT teaching staff help you to practice with the confidence and creativity that comes from deep understanding, rather than the adherence to one treatment approach or technique. Find our seminar schedule at pnmt.org/seminar-schedule with over 60 weekends of seminars across the country. Or meet us online in the PNMT Portal, our online gateway with access to over 500 videos, 37 NCBTMB CEs, our Discovery Series webinars, one-on-one mentoring, and much, much more! All for the low yearly cost of $167.50. Learn more at pnmt.thinkific.com/courses/pnmtportal!  Follow us on social media: @precisionnmt on Instagram or at Precision Neuromuscular Therapy Seminars on Facebook.   Upledger CranioSacral Therapy addresses deep restrictions, supports neurological and fascial systems, and enhances whole-body function—by working with the body's natural healing processes.    For over forty years, Upledger Institute International has led the field of CranioSacral Therapy—setting the global standard for education and clinical application. With trained therapists in more than 120 countries, CST continues to evolve through ongoing clinical experience and alignment with current scientific understanding.    CST integrates seamlessly into any manual therapy practice and supports common to complex and chronic conditions—orthopedic, neurological, pediatric, geriatric, and beyond.    Learn from our International Teaching Team—experienced clinicians who help you develop your skills, expand your clinical reasoning, and achieve greater clinical outcomes.    Begin your training for as little as one hundred dollars a month.    Find a class near you at upledger.com/courses or call 800-233-5880, extension 2—and begin your CranioSacral Therapy journey with the leaders who continue to shape the profession.  Website: upledger.com/courses   Email: upledger@upledger.com   Phone: 800-233-5880 Ext 2   Facebook: https://www.facebook.com/upledger.institute   Instagram: https://www.instagram.com/upledger_institute_intl/   YouTube: https://www.youtube.com/channel/UCSIFELbP6Jsp55cb9puZigQ     Somatic Mindfulness helps massage therapists prevent physical and emotional burnout by integrating somatic principles into bodywork. Created by Fernando Rojas, LMT, PhD, Massage Hall of Famer, Master Somatic Therapist, Educator, and author of Embodied Presence & Attuned Touch, it teaches self-care as a professional skill so that the therapist's own wellbeing becomes the method for creating the conditions for healing and clarity of purpose. Through continuing education workshops, somatic touch training, and mindful self-study, Fernando helps therapists work sustainably, communicate clearly, and rediscover meaning in their practice. https://somaticmindfulness.co/ https://www.facebook.com/somatic.mindfulness https://www.instagram.com/somatic.mindfulness/  

If you've ever found yourself wondering, “Would group coaching actually help me?” or “Is it really worth the time and energy in this season?” you're not alone. For busy moms especially, saying yes to support can feel just as overwhelming as trying to do it all on your own.   In today's episode, EP448 // Is Group Coaching Worth It for Busy Moms? A Behind-the-Scenes Look from a Real Client, we're pulling back the curtain. I'm sitting down with someone who went through the Spring Group Coaching Program and is sharing her honest, real-life experience—what life felt like before, what actually changed during the program, and what she walked away with after it ended.   We talk about the doubts, the logistics, the time commitment, and the transformation—not in a hype-y way, but in a grounded, honest conversation from someone who's lived it. Whether you're a mom feeling stretched thin, someone navigating a season of transition, or just curious about what group coaching is really like, this episode will give you a clear picture from the inside.  So grab your lukewarm coffee, get comfy wherever you're listening, and let's take a behind-the-scenes look together. Reminder: Quick Announcement  The doors are OPEN to the Spring Group Coaching Program.  Here are the details you need to know: Program Dates: March 2 – May 22 Group celebration on May 20 Limited to 8–10 women (intimate and intentional) Hybrid format: 60-minute group coaching calls Personal 1:1 coaching support Doors close on FRIDAY, February 27th  Waitlist: Join the waitlist and get a special discount code for $100 off https://michellebyrd.myflodesk.com/waitlist Check out the Spring Group Coaching Program:  https://byrdmichelle.thrivecart.com/spring-group-coaching/   If you have any questions or want to grab a 30min call you can reach me at contact@byrdmichelle.      I pray this episode blesses you! Michelle   Email: contact@byrdmichelle.com website: www.byrdmichelle.com Free Productivity Planner - my gift to you! www.byrdmichelle.com  Come join our Facebook Group: The Busy Vibrant Mom https://www.facebook.com/groups/2315591962144641/

Send a textIn this thought-provoking episode of The Wealth Vibe Show, host Vinki Loomba sits down with Daniel Yoo, the founder of FinMate AI, an AI-powered note-taking and workflow assistant for financial advisors. Daniel shares his journey from managing over $800 million in client assets to pioneering AI solutions in wealth management, revolutionizing how financial advisors and clients interact.Key Takeaways:Daniel's Journey into AI: Daniel discusses his experience managing client assets and how he recognized the slow adoption of technology.Reducing the Administrative Burden: Learn how AI is helping financial advisors save time.AI's Role in Wealth Management: Daniel emphasizes how AI tools can enhance, rather than replace, financial advisors by streamlining operations.The Future of AI in Wealth Building: The conversation dives into the future of AI-powered tools for wealth management.Human vs. AI Advisors: While AI is making waves, Daniel reflects on the irreplaceable value of human touch in financial advising.Episode Timestamps:00:00 - 02:00: Introduction to Daniel Yoo02:00 - 06:00: How AI began reshaping financial advisory services06:00 - 10:00: Overcoming the administrative burden with AI tools10:00 - 15:00: The rise of custom AI solutions for financial advisors15:00 - 20:00: How AI can support the advisory business20:00 - 25:00: The future of AI in the job market and financial industries25:00 - 30:00: The role of AI in investment strategies and client trust30:00 - 34:00: Rapid Fire Round: AI, financial advising, and future predictions34:00 - 35:00: Final thoughts and how to connect with FinMate AI

In this deeply personal and powerful episode of From Busy to Rich, Wes sits down with Blake Brewer, founder of Legacy Letter, to explore one of the most overlooked yet transformational tools in family leadership and client impact: the legacy letter. Blake shares the unforgettable story of losing his father in a tragic accident at 19 years old—and the life-changing letter his father left behind. That letter shaped how Blake grieved, how he grew, and ultimately how he now serves thousands of families. Together, Wes and Blake unpack: Why your words matter more than your wealth The difference between inheritance and heritage How to remove perfection as a barrier to meaningful impact The six essential sections of a powerful legacy letter Why advisors who facilitate deeper conversations build stronger relationships How writing a letter changes the author as much as the recipient If you're a financial advisor who talks about family legacy, estate planning, or holistic wealth… this episode may permanently shift how you define value. Your clients don't just need a distribution plan. They need clarity, love, and intentionality passed forward. Resources: The Legacy Letter Submit your questions here Transform Learning Series Other Listening Platforms: Listen on Apple Podcasts Stream on Spotify Watch on YouTube Connect with Us: Instagram X Facebook LinkedIn Youtube Wes Young Live Website Key Takeaways: Inheritance is what you leave to them. Heritage is what you leave in them. Clients often focus on asset transfer. But the most valuable transfer is clarity of love, values, and vision. Your kids need your words more than your wealth. A finished letter beats a perfect letter. Legacy work deepens advisor trust and makes asking for referrals irrelevant.

What happens when a global law firm treats AI as a way to sharpen human judgment rather than replace it and uses change as a chance to rebuild stronger rather than cling to the past.   Client Centric Innovation anchors this conversation with Lorie Almon, Chair and Managing Partner of Seyfarth Shaw, one of the largest global law firms in the AmLaw 100. Lorie shares how she thinks about leading a firm of more than a thousand lawyers through rapid technological change while staying grounded in client-defined value and strong professional culture.   The Japanese concept of Kintsugi becomes a powerful lens for understanding this moment in the legal profession. When long-standing systems crack under pressure, do leaders rush to preserve the old shape or intentionally rebuild something stronger? Lorie explains how this mindset influences decisions around AI adoption, strategic growth, and the way knowledge and judgment flow across the firm.   What does it really mean to future-proof a law firm? How do leaders decide which traditions deserve protection and which need to evolve? And as technology accelerates, which human skills become even more essential? This conversation offers a thoughtful and pragmatic look at the future of legal leadership with people firmly at the center.   Episode Breakdown: 00:00 Client-Centric Innovation as a Leadership Strategy 06:08 Kintsugi and Rebuilding the Future of the Legal Profession 12:04 Strategic Lateral Growth Without Sacrificing Culture 19:02 The Role of AI in the Future 21:52 Capturing Institutional Knowledge With Data and AI 23:22 Why the Future of Law Firms Is Still Human Connect with Lorie Almon: Connect with Lorie on LinkedIn Lorie's Law Firm bio     Connect with Howard Rosenberg: Connect with Howard on LinkedIn Howard's Company Web Profile   Connect with Chris Batz: Connect with Chris on LinkedIn  Follow Columbus Street on LinkedIn Columbus Street Website Podcast production and show notes provided by HiveCast.fm

In the second episode of this two-part series, Tails from the Lab cohosts Dr. Brad Ryan and Dr. Holly Brown welcome back Jason Coe (DVM, PhD), a leading expert in veterinary clinical communication and professor at the Ontario Veterinary College back to the podcast. Preventive care diagnostics — including infectious disease screening, fecal testing, and comprehensive wellness panels like CBC, chemistry profiles, and urinalysis — are vital tools for early disease detection. But how do veterinary teams effectively communicate the value of these tests to pet owners in a way that resonates and motivates action? The conversation about relationship-centered preventive care continues as Dr. Coe delves into the art and science of communicating preventive care diagnostics and wellness testing in veterinary practice. Hosts: Holly Brown (DVM, PhD, DAVCP) and Brad Ryan (MSc, DVM, MPH)This episode includes a guest appearance. Our guest was compensated for their participation. Tails from the Lab is a production of Antech Diagnostics™️. The intent of this podcast is to provide education and guidance with the understanding that any diagnostic testing and treatment decisions are ultimately at the discretion of the attending veterinarian within the established veterinarian-patient-client relationship.

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If you've spent any time in a salon breakroom lately, you've heard the narrative: "The J-months are just slow," "Everyone is struggling right now," or "Clients just aren't spending money." I'm here to tell you that the "everyone is struggling" narrative is simply false, because while some stylists are watching their schedules fill with gaps, thousands of others are having $300k and $400k years.  We aren't in an economic collapse; we are in a K-shaped recovery, and if you're waiting for the world to "go back to normal" so your business can bounce back, you're waiting for a ship that has already sailed. In this episode, I get incredibly transparent about why the industry is under a massive pressure to level up and why your refusal to change your strategy is the only thing actually costing you. We're talking about the death of "autopilot" marketing, why your website matters more than your Instagram right now, and how to stop being a victim of the economy so you can start winning in silence. The economy isn't your enemy! Your outdated strategy is and now is the time to pivot.  Join me live for our free, high-impact training where I'll break down exactly what's driving demand for today's fastest-growing stylists and how to apply it to your business right now. Limited sessions start today, February 23rd, and you can save your FREE spot at www.thrivingstylist.com/bookedbydesign/!  If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/