Podcasts about yoast

In this deliciously insightful episode, we sit down with Parul from Dandelion Chocolate, who shares how they are blending heart, strategy, and cocoa to stand out in the busy chocolate market.We dive into their journey of transitioning from a charming in-store experience to learning how to build a dynamic online presence when COVID hit. Nick also finds out where the biggest opportunities are right now for Shopify stores, and Parul shares smart strategies for approaching corporate and business partnerships to grow your store.Check Out Dandelion Chocolate here: https://www.dandelionchocolate.com/Check out our awesome sponsors!Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING  Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/ If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Key Takeaways:0:00 Introduction2:11 Meet Parul from Dandelion Chocolate6:32 How Dandelion Chocolate Is Standing Out In A Busy Market12:05 Using Email To Educate & Convert Customers16:01 Transitioning From Store to Online Presence20:51 What Makes a Lean Team?26:10 Reframing Customer Service To Grow Your Business28:14 Where The Biggest Opportunities Are Right Now30:50 How To Approach Corporate & Business Partnerships36:44 How To Get In Touch With Dandelion ChocolateSupport the show

Managing a rapidly growing business, growing an Instagram account to 520K followers, and scaling to 11 million pageviews in the first half of 2025 with Amy Coyne from Amy Bakes Bread. ----- Welcome to episode 526 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Coyne from Amy Bakes Bread. How Amy Bakes Bread Grew from 500K to 11 Million Pageviews in Just Two Years Amy Coyne first started her blog in 2020 as a hobby. She's always had a passion for sourdough and, combined with her background as teacher, felt like a food blog teaching others to bake sourdough and solve their baking problems was a perfect fit. In this episode, Amy discusses the evolution of her blog from hobby to full-blown business (with over 11 million pageviews in the first half of 2025!), the inflection points that led to significant growth, and the importance of community building on platforms like Instagram. She also shares insights on her business revenue streams, the challenges of work-life balance as a creator, and her strategies for continued growth and engagement with her audience. Three episode takeaways: How Amy grew her Instagram account to over 520K followers — In January 2023, Amy challenged herself to post on Instagram daily for 90 days, growing her account from 1,000 to 16,000 followers. This experiment became her proof of concept. Since then, she's consistently shown up with content like Q&As, bake-alongs, and carpool chats. Now with over 520,000 followers, Amy shares the strategies that have fueled her growth, including how she uses analytics to refine her approach. How Amy is managing her rapidly growing business — Amy opens up about her current income breakdown, her goals to diversify revenue streams, and how she balances motherhood with business growth. She also talks about why she recently brought on part-time help. Describing her success as “life-changing,” Amy reflects on how her growing business has impacted her family life. How Amy scaled her blog to over 11 million pageviews in the first half of 2025 — Amy shares the SEO and keyword strategies that helped her grow from 500,000 pageviews in 2023 to over 11 million in the first half of 2025. She explains how viral recipes have boosted her blog's visibility in search results, how her traffic sources have evolved, and how she balances creating content for her blog versus social media. Resources: Amy Bakes Bread A Couple Cooks Grocers List Manychat Slickstream Raptive Amy's cookbooks Amy's courses Follow Amy on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Raptive and Yoast. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

This week we're diving into the customer service AI revolution with Jacob from Tidio, the customer service platform that's shaking up how brands talk to their customers.From smart chatbots to AI-powered emails, we're exploring how AI is transforming customer service - and what that means for real human agents. Can AI really be personal? Can it sell? Should we trust it with sensitive info? Tune in to find out! For companies with over 5,000 emails per month, if you sign up for a Premium plan, you'll get 3 months for free and a $5,000 discount using code WWS! Learn more here: https://www.tidio.com/wwsCheck out our awesome sponsors!Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING  Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/ If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connectKey Takeaways:0:00 Today on the podcast4:45 How AI is transforming customer service10:33 Is AI Replacing Human Agents?14:02 The Role of Personal Marketing in Sales16:21 How Customer Service Can Drive Marketing Strategies24:55 How Are Customer Expectations Changing With AI?27:16 What should companies be aware of when using AI in their email?29:56 How To Make Sure AI Bots Don't Share Confidential Information34:45 AI vs the Real World36:44 Where AI will be in 5 years41:22 How To Get Your Website to Work With AISupport the show

Are you a Shopify store owner feeling overwhelmed by sales tax rules?In this must-listen episode, we sit down with Ryan Pinkham, VP of Go-to-Market at TaxCloud, to unpack the most critical sales tax issues eCommerce entrepreneurs face.We'll dive into:✅ Whether Shopify calculates your tax return — and what it doesn't do✅ Why marketplaces like Amazon and Etsy change the tax game✅ How to stay compliant as you scale your business across state lines✅ The overlooked problem of managing your Shopify tax bill✅ And how the complex patchwork of U.S. sales tax laws can trip up even seasoned sellersWhether you're just launching your first store or expanding to new markets, this episode is packed with actionable insights to help you stay compliant and stress-free.Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/ Check out our awesome sponsors!If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connectJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING  Key Takeaways:0:00 Introduction1:52 About Taxcloud3:48 What's the first thing Shopify Store owners should know about Sales Tax7:41 Do You Need to Calculate Your Tax Return on Shopify?15:32 Sales Tax on e-books and other virtual goods19:48 Marketplaces and taxation26:38 The Problems with Scaling a Business28:16 The US sales tax problems35:09 How to manage your tax bill on ShopifySupport the show

In this episode, we dive into the story of Nahar Geva, founder of Zik Analytics, and how his journey shaped a powerful tool in e-commerce today! Nahar shares how sourcing products & dropshipping has changed, and where the opportunities are right now. Why a strong USP is key to standing out, and how AI can streamline your business operations. We also touch on how dropshippers can create a solid brand experience, better understand their audience, and prepare for the future of AI in e-commerce.Check out Zik Analytics here and use code ‘WinningWithShopify' to get 70% off monthly plans and 50% off annual plans! https://www.zikanalytics.com/r/wws Check out our awesome sponsors!To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGIf you use Shopify and Canva, this app will save you time! seguno.com/canva   Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/ Key Takeaways:0:00 Introduction & About Nahar1:32 How Zik Analytics Integrates with E-Commerce5:18 What To Do With Data driven product research6:51 The Importance of USPs in e-commerce10:37 How to Use AI in your business14:24 Drop Shipping and Brand Experience18:08 Ways Dropshippers Can Understand Their Audience26:04 The Future of AI for DropshippingSupport the show

In this episode of SEO 101, we explore the latest SEO developments, including Yoast plugin support for LLMs.txt, Google's removal of seven structured data markups, and the integration of AI Mode traffic data in Search Console. We also address a question from a viewer about niche blogging strategies, emphasizing the benefits of focused content and multimedia for better engagement. Tune in for essential insights to enhance your website's visibility and performance in search results!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we sit down with Paul Arellanes, the CTO at Rebel Cheese, to explore how a seasoned tech leader with roots in IBM, NXP, and Amazon found his calling in the plant-based food world. We cover:- Why Rebel Cheese's Shark Tank moment was just the beginning.- Paul's philosophy on building & scaling a DTC tech stack on Shopify, while keeping costs in check and customer experience front and centre.- Lessons learned from early technical decisions, including those sneaky shipping costs.- His approach to app selection (hint: not everything in the Shopify App Store is gold)!- How AI is reshaping daily operations, and what tools he's excited about right now.Whether you're a DTC founder, a tech leader in ecommerce, or just a fan of cheese that doesn't come from cows, this episode is full of insights you won't want to miss

This week, we sit down with Brian Krug from Seguno and Brian Holmes of Burton Goods to unpack an honest story of restarting a business again from the ground up.Why would anyone start over? Brian Holmes shares why he hit reset, and how he's introducing Burton Goods to a fresh audience - starting with the email inbox. Both Brians dive deep into email strategy for new brands, what it really takes to build authenticity, and how to get more email opens with a better post-master score!If you're rebranding, relaunching, or simply wanting to get more engagement from your email marketing, this episode is packed with insights you don't want to miss.If you use Shopify and Canva, this app will save you time! seguno.com/canva Burton Goods here: https://burtongoods.com/ Check out our awesome sponsors!To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/Key Takeaways:0:00 Introduction4:13 About Brian & Seguno5:56 Migration from Magento into Shopify9:07 Why Brian Started again13:43 How To Introduce a New Brand to Potential Customers on Email18:44 What Truly Makes A Brand Authentic?21:07 Why Email Deliverability Matters27:08 The Importance of a Postmaster Score30:25 Finding What Works For You35:08 Listening To What Customers Want39:01 Burton Goods Content Strategy43:04 How To Reach Out To SegunoSupport the show

This week we are joined by our brand new sponsors, Yoast!Yoast has helped over 13 MILLION sites with their SEO. So, in this episode we discuss the ESSENTIAL SEO TIPS every Shopify store should be doing right now.From the biggest “dos” and “donts” to shaping product pages, blog content, and overall site structure.In 2025 SEO isn't just about stuffing keywords. We explore the importance of intent-driven content, detail-rich pages, and creating meaningful experiences for both users and search engines. Plus, with AI rapidly transforming how people discover and shop for products, we discuss how these shifts are reshaping search behaviour with the use of LLMs - And what that means for your SEO strategy moving forward!Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15!https://yoast.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub  Check out our awesome sponsors!To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING If you use Shopify and Canva, this app will save you time! seguno.com/canva  Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  Key Takeaways:0:00 Introduction1:36 About Carolyn at Yoast3:29 About Alex at Yoast5:39 The essential SEO tips for your e-commerce store11:12 Product Schema14:27 Topical Keywords: Green vs Olive17:07 The Do's and Dont's of category pages20:08 Is AI Affecting Site Search?23:22 How Yoast is helping Shopify Product Schemas29:50 How to Leverage AI in your SEO34:15 How LLMs are changing Google Search41:06 Using Customer Service to inform Content MarketingSupport the show

Pitching, writing, publishing, and marketing a cookbook with Erin Clarke from Well Plated by Erin. ----- Welcome to episode 520 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Clarke from Well Plated by Erin. What It Really Takes to Publish a Cookbook with Erin Clarke from Well Plated by Erin In this episode, we are thrilled to welcome back Erin Clarke (after 9 years!!!) to dive into the behind-the-scenes journey of traditionally publishing a cookbook — from developing the recipes and managing timelines to copy-editing and more. Erin opens up about how she balanced her cookbook projects with her ongoing blog work, as well as the challenges and rewards of publishing a cookbook. Bjork and Erin also chat about the marketing side of cookbook creation — how Erin mapped out the social media strategy for her cookbook promotion, why she crafted all of her captions in advance, and how she documented the entire cookbook process on social media to create excitement and drive sales. Erin emphasizes that cookbook writing shouldn't be motivated by money but by a passion for cookbooks and the long-term brand legitimacy and awareness that these books help build. Three episode takeaways: The cookbook proposal is your blueprint — Erin explains why a compelling cookbook proposal is essential — not only does it help you effectively pitch to publishers, but it also forces you to test your concept (and whether you're up for the challenge!) and clarify your vision before writing begins. Cookbook writing is a long game — Success requires patience, consistency, and a commitment to detail. Erin shares about the challenges of adjusting to the timeline of print publishing and the shift in mindset required to develop a cookbook. How to develop recipes that work — Erin walks through her incredibly detailed approach to recipe development (have you ever counted the kale stalks in a bunch at the grocery store?) and how being methodical when developing and writing recipes from the get-go creates a strong foundation for your future self and sets your readers up for success. Resources: Well Plated by Erin Rebranding Your Blog with Erin Clarke from Well Plated Avery Skinnytaste Ten Speed Rodale Well, Actually…from Erin Clarke of Well Plated The Well Plated Cookbook Well Plated Every Day Follow Erin on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Surveying your audience, building effective lead magnets, and staying consistent with emails with Molly Thompson from What Molly Made. ----- Welcome to episode 518 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Molly Thompson from What Molly Made. How Molly Thompson Grew Her Email List from 15K to 100K Tired of the ever-changing Google algorithms, Molly Thompson decided to lean into email marketing a few years ago and has since developed a super effective four-part system for growing her email list. In this episode, Bjork and Molly delve into Molly's strategies for growing her email list from 15,000 to 100,000 subscribers within a year (and how that has led to an increase of 300,000 pageviews every month!). Molly shares her insights on repurposing content across platforms, surveying her audience for pain points, using her website as a central hub, and her strategies for driving traffic back to her site. Three episode takeaways: The importance of consistency in email engagement — Molly sends out three emails per week, focusing on providing value to her audience. This consistent engagement has helped her build a loyal subscriber base and drive significant traffic back to her site. Why you need to understand your audience's pain points — A key strategy Molly employs is surveying her audience to understand their challenges and needs. She explains how she uses ChatGPT to organize and analyze the data, and how these insights allow her to create content that addresses her audience's pain points, making her opt-ins and emails more relevant and engaging. How to effectively use lead magnets — Molly shares her approach to creating opt-ins that convert. She discusses how to use platforms like Instagram to drive email opt-ins and the importance of structuring a welcome series to nurture new subscribers effectively. Resources: Molly Thompson Kit WP Recipe Maker Grocers List ManyChat Tastemaker Conference Follow Molly on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Get the ultimate beginner's guide to Yoast SEO from the digital marketing experts at Niche Service Agency. Read it for free today at https://nicheserviceagency.com/yoast-seo-beginner-tips-customization-guide-for-any-website/ Niche Service Agency City: Rainier Address: 16632 Muskrat Drive Southeast Website: https://nicheserviceagency.com/

If you've spent any amount of time blogging, you've probably heard about SEO (search engine optimization) and how important it is for improving your blog's ranking on Google. But how do you make SEO work for you now and in the future?On today's episode of The Ultimate Blog Podcast, Amy and Jennifer interviewed Carolyn Shelby, a Principal SEO from Yoast, to break it all down. Carolyn is sharing Yoast SEO basics, simple tips to improve your ranking and get more readers, and how we can arm ourselves for the future to make a blogging business that lasts.

https://itayverchik.com/no-index-pages/Managing which pages appear in Google search results is a crucial part of SEO. Some pages should be indexed to improve rankings, while others—like admin pages, duplicate content, or thank-you pages—should be noindexed to prevent SEO issues.Why Is This Important?✅ Improves SEO: Ensures that only valuable pages are indexed, preventing Google from wasting crawl budget.✅ Prevents Duplicate Content Issues: Avoids penalization from having similar pages indexed multiple times.✅ Controls What Google Shows: Not every page on your site needs to appear in search results.How to Index or Noindex Pages in WordPress:1️⃣ Using Rank Math or Yoast SEO PluginsEdit the page or post in WordPress.Scroll down to the SEO settings (Rank Math or Yoast).Locate the "Advanced" settings.Set Meta Robots to "Index" (to index) or "Noindex" (to remove from search engines).Save changes.2️⃣ Editing the robots.txt FileAccess your File Manager or SEO plugin to modify robots.txt.Add the following line to block indexing for a specific page:User-agent: * Disallow: /your-page-url/3️⃣ Adding a Meta Robots Tag ManuallyFor direct control over indexing, insert this meta tag inside the head section of the page's code:meta name="robots" content="noindex, nofollow"Bonus Tip: Checking Indexing StatusUse Google Search Console to see which pages are indexed or blocked.

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Jono Alderson, an independent technical SEO consultant and WordPress advocate. Jono shares his journey of creating and submitting his first plugin to the WordPress repository, focusing on image optimization for website performance. They discuss the complexities of managing multiple image sizes in WordPress and how Jono's plugin generates images on-the-fly using services like Cloudflare, reducing server load and improving performance. The conversation also covers the environmental impact of web hosting, Jono's background, and his experience with AI-assisted coding.Top Takeaways:Image Optimization Plugin for WordPress:Jono Alderson's plugin focuses on solving WordPress image optimization issues by addressing the inefficiencies in how images are handled. WordPress often generates unnecessary image sizes, which leads to slower load times and inefficient storage use. His plugin dynamically generates the appropriately sized images for each device, improving both website performance and storage efficiency. By eliminating the need for WordPress to create multiple versions of images, the plugin optimizes the backend and frontend performance of a website.Environmental Impact of Image Management: The discussion highlights the environmental impact of inefficient image management. Storing and serving large or redundant images increases the carbon footprint due to the energy used in data centers and transmission networks. Optimizing images and reducing excess storage can help lower this impact, making even small changes in image management significant for sustainability.Jono Alderson's Plugin Submission Experience: Jono Alderson shared his experience submitting a plugin to WordPress, noting initial nervousness due to his self-taught background. After carefully following guidelines, the submission went smoothly, with only minor issues to address. Once live, Jono quickly fixed bugs and found updating easier with practice.Mentioned In The Show:YoastCloudflareWooCommerceGravity FormsSlackWhatsAppFacebookGoogle DiscoverFortniteHello BeautifulGitHubCursorJonoAlderson.com

Send us a textFree Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/Are you ready to take your online presence to the next level?In this episode of The Digital Revolution Podcast, Eli is joined by Stephan Spencer, an SEO expert, founder of NetConcepts, and author of several bestsellers including The Art of SEO. They explore Stephan's journey from his early career to becoming a pioneer in the field of SEO. You'll learn about essential tools like Ahrefs, SEMrush, and Yoast, strategies for keyword research, and the role of AI and personal agents in the future of SEO. Stephan also shares tips on leveraging free tools effectively. This is a must-listen for anyone looking to master SEO!00:00 Intro00:42 Meet the SEO Expert02:16 Stephen's Early Life and Career Beginnings05:40 Transition to the Digital World07:13 Founding NetConcepts and Early SEO Days13:26 Current Passion Project15:49 SEO Tools and Techniques19:34 Underrated SEO Tool23:45 The Evolution of Keyword Tracking Tools26:18 The Importance of Themes and Topics in SEO27:44 Laying Out Blog Posts and Landing Pages28:51 Using Viral Hooks for Content Creation30:59 Optimizing WordPress with Plugins33:10 Technical SEO Analysis Tools46:54 The Future of SEO and Personal Agents50:30 Conclusion and Final ThoughtsDon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

Say thanks and learn more about our podcast sponsor Omnisend. Cory Miller has been at the center of two major shifts in the WordPress ecosystem.First, he sold his full ownership of Post Status to Marieke van de Rakt and Joost de Valk, who are now forming a new nonprofit entity to back it. Matt explores Cory's timeline of running Post Status after acquiring it from Brian Krogsgard.Today, he is part of the A2 Hosting acquisition by World Host Group, a private equity-backed company consolidating hosting brands. In a recent WP Minute conversation, Matt Medeiros spoke with Cory about these transitions and what they mean for the WordPress community. A2 Hosting's Acquisition by World Host GroupPrivate Equity Backing: A2 Hosting has been acquired by World Host Group, a private equity-backed company managing 14 hosting brands.Leadership with WordPress Experience: Cory highlighted that the new leadership team includes individuals with a deep understanding of WordPress, helping to ease concerns about the acquisition.Investment Over Cost-Cutting: Unlike typical private equity acquisitions that prioritize cost reduction, World Host Group's approach focuses on increasing investment in product and support.No Immediate Changes: Customers should not expect significant changes to pricing, dashboards, or service URLs in the short term, though new developments are anticipated in the coming months.Trust as a Core Value: CEO Seb de Lemos has emphasized building a trusted, globally recognized brand—something that is often lacking in the hosting industry.The Transition of Post StatusMoving to a Nonprofit Model: Post Status, long a hub for WordPress professionals, is now a nonprofit organization led by the founders of Yoast.Challenges of WordPress Media: Running a media and community-driven business in the WordPress space is difficult. Cory noted the constant challenges of securing sponsorships, maintaining engagement, and ensuring financial stability.The Importance of Support: Cory emphasized that WordPress companies have a responsibility to support independent media outlets because they provide essential industry insights, foster community engagement, and hold key stakeholders accountable. Without financial backing from businesses that benefit from these platforms, these critical resources risk disappearing, weakening the ecosystem as a whole.Final ThoughtsThe acquisition of A2 Hosting and the transition of Post Status signal significant shifts in the WordPress industry. While private equity involvement in hosting raises concerns, Cory remains optimistic about the focus on trust and investment. Letting go of Post Status was both a relief and a deeply emotional moment for Cory.After years of dedication, he now watches as the community he helped build takes on a new chapter under nonprofit stewardship. While there's a sense of closure, there's also hope that this transition will empower independent WordPress media & community in new ways.Now is the time for stakeholders to actively shape the future of WordPress through engagement and support.Chapters00:00 Welcome Back, Cory Miller!00:30 Big Changes and Acquisitions01:37 A2 Hosting Acquisition Insights02:32 Leadership and Vision at World Host Group03:51 The Importance of Communication06:46 Private Equity and WordPress10:24 AI and the Future of Tech17:08 The Power of WordPress Distribution22:27 Immediate Changes at A2 Hosting26:17 Struggles with WordPress Community and Content Creation27:15 Reflecting on Acquiring PostStatus28:38 The Importance of Community30:47 Challenges and Gratitude34:28 The Future of WordPress Media40:25 The Human Touch in WordPress News43:32 Balancing Community and Business49:32 Final Thoughts and FarewellRelevant Links Mentioned in the ConversationA2 Hosting's new parent company: World Host GroupA2 Hosting: a2hosting.comCory Miller's website: CoryMiller.comPost Status community: PostStatus.comWordPress media efforts: The WP Minute & The RepositoryUpcoming community conference: PressConf Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

Every January, we create an episode that serves as your comprehensive guide to achieving success in the year ahead. We ask each of our guests "What's your Top Tip for eCommerce Success in 2025?"Here's our expert line up: Jay O'Neill from Tap Digital, Jim Herbert from Patchworks, Lucia Locatelli from Doofinder, Emilie Benoit from Shopify, Miya Knights from Retail Technology Magazine, Yiqi Wu from Aimerce, James Cowie from SHOPLINE, Nora Zukauskaite from TikTok Shop, And Carolyn Shelby from Yoast. Plus! You'll also hear the thoughts of our host Chloe Thomas. Tune into this expert mash-up episode as we uncover how to ensure profitable growth, what AI-powered personalization and unified commerce mean for 2025, how planning ahead can drive success, and why leveraging data and embracing social commerce are game-changers – and so much more. Full episode notes here: https://ecmp.info/526Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Developing a content strategy and writing blog posts that will get traffic to your blog with Ashley Segura from TopHatRank. ----- Welcome to episode 496 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to one of our favorite episodes with Ashley Segura from TopHatRank and TopHatContent! As bloggers, our goal is to create content that our readers find valuable. But even more, we want to create content that people are actually searching for. And that's what we're chatting about today with Ashley from TopHatRank and TopHatContent! She's an expert when it comes to content marketing, and she's sharing some of her best advice for creators in this episode — everything from how to come up with great content ideas to what an ideal blog post structure looks like. It was a really great interview, and we know you'll have so many takeaways to apply to your own content strategy after listening. We hope you enjoy it! Three episode takeaways: Content Strategy & Audits: Ashley talks about how she got into content marketing and why content audits are essential for improving website performance. She shares tips on when to republish, delete, or noindex old posts to keep your content fresh and effective! Creating & Structuring Content: From brainstorming blog post ideas with ranking potential to structuring posts for maximum impact, Ashley shares her process for crafting content that resonates with both users and search engines. Understanding the User Journey: You'll learn about the importance of backlinks and how understanding the user journey can help drive engagement and improve SEO performance. Resources: TopHatRank TopHatContent TopHatSocial Tastemaker Conference Semrush BuzzSumo Slickstream 231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie Built to Sell: Creating a Business That Can Thrive Without You SEO for Bloggers Webinars Semrush's Topic Research Tool AnswerThePublic Yoast SEO Follow Ashley on Twitter Follow TopHatRank on Facebook, Instagram, and Twitter Join the Food Blogger Pro Podcast Facebook Group This episode is sponsored by Yoast. Learn more about our sponsors at foodbloggerpro.com/sponsors.  Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Último Compilado de 2024!

Último Compilado de 2024!

Navigating business ownership with family members, establishing ownership of responsibilities, and creating genuine content with Echo and Erica Blickenstaff. ----- Welcome to episode 494 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Echo and Erica Blickenstaff from the food blog Favorite Family Recipes.  The Secret to Building a Family Business and Reaching 2 Million Pageviews In this episode, Echo and Erica dive into the ups and downs of running a family business. The key to their success? Dividing responsibilities and playing to each other's strengths. After struggling with everyone doing everything (hello, burnout!), they sat down to figure out who would take on what. Once that was sorted, it was like a weight was lifted, and they were able to dive deeper into their areas of expertise. They also talk about the challenges of growing a business while staying true to your roots. After taking a hit from Google's algorithm updates, they realized the importance of diversifying their revenue streams and not relying too much on search traffic. With 2 million monthly page views (!!!) and a focus on authentic, family-driven content, they've learned to balance growth with staying genuine. Whether you're running a family business or just trying to keep things organized, this episode is full of actionable tips and inspiring insights! Three episode takeaways: Dividing Responsibilities for Success: Working with family can make decision-making tricky, but once the three sisters divided up their responsibilities based on each person's strengths and weaknesses, everything fell into place. It helped them work more efficiently and allowed everyone to dive deeper into their areas of expertise. Navigating the Business Roles: Inspired by the E Myth framework, they identified who best fit the roles of the entrepreneur, manager, and technician in their business. Understanding these roles helped them streamline operations and keep the business running smoothly. Adapting and Staying Authentic: After being impacted by Google's Helpful Content Update, they've been focusing on diversifying their revenue streams and staying true to their roots by creating authentic, family-focused content that AI can't replicate. Resources: Favorite Family Recipes The E Myth: Why Most Businesses Don't Work and What to Do About It by Michael E. Gerber Slicing Pie by Mike Moyer The EOS business framework The Minne Stuga Snackdive Clariti Semrush Asana Most Requested Copycat Dishes — their third cookbook! Follow Favorite Family Recipes on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Balancing business strategy with your passion, storytelling on social media, and listening to your audience with Kimberly Espinel, author of How To Make Your Food Famous. ----- Welcome to episode 493 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel, food photographer and author of How To Make Your Food Famous. Creating Viral Food Content on Social Media We are excited to welcome Kimberly back to the podcast to discuss her new book, How To Make Your Food Famous, and her strategies for building a successful career as a food creator, especially in today's ever-evolving social media landscape. Kimberly discusses how she made the leap from her job as a social worker specializing in adoption to working for herself as a freelance food photographer, starting with brand partnerships and scaling her business along the way. She emphasizes the importance of listening to your audience — paying attention to what resonates with them and shaping your offerings around their needs — and shares her formula for creating viral food content. Episode takeaways: How to balance business strategy while staying true to your passion —Kimberly reflects on how she navigates changes in Instagram's algorithm and features, focusing on what makes her happiest—whether that's photography or video — while still seeing growth on her account. Kimberly's secret formula for creating viral food content — She explains why her strategies are more timeless than they may seem, stressing the power of consistency in content creation. Kimberly also shares the commonalities she has observed among creators who were able to grow their accounts on social media. The common traits among successful creators on social media — Authenticity, vulnerability, personality, and storytelling are all essential for those looking to grow their platforms in the next decade. If you can master one platform, nail your messaging, and build a community, the skills you build will carry you through to the next phase of your business. Resources: The Little Plantation 314: Creative Food Photography – How Kimberly Espinel Teaches and Inspires Food Photographers How To Make Your Food Famous: A Masterclass in Sharing Your Food Online Korean Vegan Eat Capture Share Podcast Follow Kimberly on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Clariti and Yoast. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

The staying power of SEO, experimenting with different SEO tactics, and how to create content that resonates with your audience. ----- Welcome to episode 492 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Stephan Spencer.  The Art of SEO with Stephan Spencer In this episode, Stephan Spencer, author of The Art of SEO, breaks down why SEO is still as important as ever, even with AI changing the search landscape. While AI may shift how we search, SEO remains the backbone of the internet. Stephan encourages listeners to stay focused on their SEO goals, keep investing in strategies that work, and adapt to the evolving world of search. You'll also hear Stephan talk about the power of experimentation. Don't be afraid to tweak things like title tags and test different tactics—whether it's a boost or a drop, tracking results is key and tools like Google Search Console, SEMRush, and Ahrefs can help you monitor performance and refine your strategy. Lastly, you'll learn about the importance of creating content that resonates with your audience—Google rewards authentic, helpful content, so the more personal and valuable your content is, the better it'll perform in search. Three episode takeaways: SEO Still Reigns Supreme: Despite the rise of AI, SEO isn't going anywhere. AI may change how we search, but SEO has been the backbone of the internet for decades. Keep investing in it, stay focused on your goals, and create your own reality in the world of search. Experiment and Track Results: Don't be afraid to experiment with SEO tactics (like changing title tags). You may see a boost—or a drop—but you can always course-correct. Stephan also talks about how you can use tools like Google Search Console, Analytics, Ahrefs, or SEMRush to track your results and optimize your strategy. Create Content That Connects: Focus on crafting comprehensive content that meets your audience's needs and expectations. Personal stories and experiences matter, too! Google's E-E-A-T metric rewards real, human experiences, so the more authentic and valuable your content, the better it'll perform. Resources: Stephan's website Stephan's podcast: Marketing Speak Episode 465 of the Marketing Speak podcast: Monetize Your Content with Bjork Ostrom Get Yourself Optimized (Stephan's new site!) The Art of SEO: Mastering Search Engine Optimization by Stephan Spencer The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Stephen Pressfield Claude Ahrefs SEM Rush Moz SEO Testing SearchPilot HeyGen Purple Cow: Transform Your Business by Being Remarkable All Day I Dream About Food The Coffee Chronicler: Ultimate Guide to Aeropress Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Member Kitchens. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Cultivating and nurturing relationships, the power of reciprocity, and the role relationships play in growing your business. ----- Welcome to episode 490 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mo Bunnell from Bunnell Idea Group about his new book, Give to Grow. Give to Grow with Mo Bunnell In this week's episode, we're excited to share Mo's incredible journey from the world of actuaries to the vibrant realm of entrepreneurship. Mo dives deep into how he transitioned from crunching numbers to building a thriving business, discovering that the real magic lies in forging genuine connections. He emphasizes that generosity and relationship-building are key ingredients for success, and you'll definitely want to hear his insights! Mo also explores the power of reciprocity in fostering meaningful relationships. He shares practical tips on making clear, trustworthy offers that can open doors to high-value connections, even if you're starting from scratch. Whether you have a long list of contacts or are just beginning, Mo's advice on tracking opportunities and nurturing relationships will inspire you to take proactive steps toward collaboration and growth. Don't miss this chance to learn how to elevate your networking game! Three episode takeaways: From Actuary to Entrepreneur: Mo shares his journey from crunching numbers as an actuary to diving headfirst into entrepreneurship. Along the way, he discovered the magic of relationship-building, emphasizing how generosity and genuine connections can lead to success. The Power of Reciprocity: You'll learn how Mo taps into the science of reciprocity to foster meaningful relationships. He stresses the importance of making clear, trustworthy offers to brands and prioritizing high-value connections that can drive your business forward. Cultivating Relationships: Discover Mo's practical tips for nurturing connections and generating leads—even if you start with no contacts! He encourages listeners to keep track of opportunities and relationships, showing that proactive engagement can exponentially grow trust and collaboration over time. Resources: Bunnell Idea Group Give to Grow (Mo's newest book!) James Clear's paper clip strategy Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsor! This episode is sponsored by Yoast.  Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Prioritizing your blog, freeing yourself from metrics, and building a digital cookbook with Brian Watson from Thee Burger Dude. ----- Welcome to episode 488 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brian Watson from Thee Burger Dude.  Differentiating Your Content in a Crowded Market with Brian Watson In this week's episode, Brian Watson from Thee Burger Dude shares his inspiring journey from posting on Instagram to building a successful blog on WordPress. He'll reveal his secrets to standing out in a crowded digital landscape — including tips on simplifying your content creation process, focusing on versatile recipes, and the power of blogging and why it remains a vital tool for content creators. Plus, he'll debunk the myth of chasing numbers and encourage you to be gentle to yourself to prioritize your mental well-being. Whether you're a seasoned blogger or just starting out, this episode is packed with practical advice to help you grow your audience and build a sustainable online business! Three episode takeaways: Brian's Content Creation Journey: You'll hear about how Brian got his start on Instagram and eventually made the leap to YouTube. He dives into the early days of his content creation and how he built a successful blog on WordPress after initially trying out Wix, emphasizing the flexibility WordPress offers for monetization. Discover the Power of Blogging: He highlights why blogging remains a crucial part of his success, serving as his main source of income, while platforms like Instagram serve as more of a bonus. He encourages content creators on TikTok and Instagram to consider starting their own blogs for a more stable and personalized space that they fully control. Making Your Content Stand Out: You'll hear Brian talk about how to differentiate your brand in a crowded space, including tips on simplifying photography setups and focusing on multifunctional recipes that can be used across various dishes. Plus, he offers valuable advice for new bloggers: don't get caught up in the numbers and embrace a mindset that prioritizes mental well-being and self-compassion! Resources: Thee Burger Dude Tiffy Cooks: How I Transitioned from 9–5 to FT Food Blogger Episode 392 of The Food Blogger Pro podcast: How Pinch of Yum's 1.1 Million Follower Instagram Account Got Hacked (and Recovered!) Joe's Vegan Food Gram Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield Follow Brian on Instagram, YouTube, and TikTok Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Prioritizing passive income, overcoming burnout, and rediscovering joy as a food blogger with Elizabeth Emery from Vancouver with Love. ----- Welcome to episode 485 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elizabeth Emery from Vancouver with Love. Achieving Quiet Success as a Six-Figure Food Creator Food blogging can be a dream job — hey, we wouldn't have started Food Blogger Pro if we didn't believe that! But it also requires a lot of hustle, perseverance, and uncertainty. Elizabeth Emery first started Vancouver with Love in 2015 as a side hustle and took her site full-time in 2018. By 2021, she was feeling completely burnt out. That year ended up being a pivotal moment in her career. To overcome her burnout, she met with a business coach and adjusted the parts of her business that she wasn't happy with. Once she made significant changes to her business and income streams, she rediscovered the joy of content creation, and her business started growing along with these changes. Elizabeth is now making a six-figure income from her business, and she shares all the details about her journey in this great interview! Three Episode takeaways: How to overcome burnout: Between working on her blog for 6+ years, the pandemic, and unreliable income, Elizabeth found herself completely burned out running her food blog. She was desperate for a change but knew that she could still love her job with a few tweaks. In this interview, she explains the process of working with a business coach to find more joy and flexibility in her career. Why ‘quiet success' is underrated: Elizabeth has 30,000 followers on Instagram, no book deal (yet!), and isn't on TV. And you don't need any of those things to build a career as a successful food creator! It isn't the right time for Elizabeth to pursue those goals, and she shares more about why those metrics of success aren't for everyone. How to prioritize passive income: Elizabeth has been very intentional in the growth of her business and in adjusting her sources of revenue to increase her passive income. In this episode, you'll learn how she makes a six-figure income from her business between ad revenue, sponsored content, and freelance recipe development. Resources: Vancouver with Love Pinch of Yum Meal Plans Full Focus Jen Carrington Your Simple & Spacious Business Letters From a Hopeful Creative Designing Your New Work Life Mediavine KeySearch Raptive Tastemaker Conference Zillow Yoast Alex Hormozi You Can Making Millions with 5000 Followers? Follow Elizabeth on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Tailor Brands and Yoast. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Say thanks and learn more about our podcast sponsor Omnisend. In this episode of WP Minute+, I sat down with Jono Alderson, an independent technical SEO consultant and former Yoast team member. We dove into the evolving world of SEO, the challenges facing WordPress marketing, and the recent controversies surrounding WordPress.org and WordPress.com.Jono's insights on SEO were enlightening. He emphasized that modern SEO is about overall website quality, encompassing user experience, technical integrity, performance, security, and accessibility. This holistic approach contrasts with outdated notions of keyword stuffing or churning out content for content's sake. We discussed the shift towards building brand reputation and recall, especially in the face of AI-powered search results that are changing how people discover information.Our conversation took a deep dive into the state of WordPress marketing and community involvement. Jono highlighted the critical lack of resources, strategy, and leadership in marketing WordPress effectively. We explored the challenges of volunteer-led initiatives and the absence of a clear product direction. This led to a sobering discussion about the burnout and exodus of contributors from the WordPress ecosystem, which Jono sees as one of the most significant threats to the project's future.The recent controversies surrounding WordPress.com's mirroring of the .org plugin repository and Matt Mullenweg's comments about WordPress.org ownership were central to our discussion. Jono provided valuable context on how these moves could impact plugin developers and the broader WordPress ecosystem. We speculated on the potential fragmentation of WordPress through various marketplaces and the implications for user choice and website portability.His insights into the technical superiority of WordPress over competitors, despite marketing challenges, were particularly interesting. It left me pondering how the community might address these issues and chart a path forward in this new, more complex WordPress landscape.Key takeaways for WordPress professionals:Modern SEO focuses on overall website quality, not just keywords or content volume.WordPress faces significant challenges in marketing and community involvement, with a noticeable exodus of contributors.The relationship between WordPress.org and WordPress.com is becoming increasingly complex and potentially problematic for the ecosystem.WordPress still maintains a technical edge over competitors, but struggles to communicate this advantage effectively.The potential fragmentation of WordPress through various marketplaces could threaten the platform's valued portability.There's a critical need for clear leadership and strategy in WordPress development and marketing.AI-powered search is changing SEO strategies, emphasizing the importance of brand building over traditional ranking factors.Important URLs mentioned:jonoalderson.comwordpress.orgwordpress.comthewpminute.com/supportChapter titles with timestamps:[00:00:00] Introduction and SEO in 2024[00:09:00] WordPress marketing challenges and community burnout[00:24:00] The WordPress.com plugin repository controversy[00:31:00] Potential fragmentation of WordPress through marketplaces[00:35:00] WordPress vs competitors in the SEO landscape[00:37:00] Favorite SEO plugins and tools for WordPress[00:39:00] Closing thoughts and Jono's latest blog post ★ Support this podcast ★

Legitimizing the creator economy and working with brands with Chandice Probst and Abbey Rodriguez from Tastemaker Conference ----- Welcome to episode 483 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chandice Probst and Abbey Rodriguez from Tastemaker Conference.  How to Thrive in the Creator Economy and Build Successful Brand Partnerships Chandice and Abbey have been on the front lines of the food content creation revolution, watching the industry evolve from bloggers to influencers and creators. Now, they're dedicated to proving that being a food creator is a serious business, not just a hobby. Tune in as they discuss the power of community and how embracing an abundance mindset can open doors to new opportunities. You won't want to miss this inspiring conversation that could transform the way you approach your creative business! Three episode takeaways: Legitimizing the Creator Economy: Chandice and Abbey argue that being a [food] creator is a real business, not just a hobby. They've seen the food blogging industry evolve over the years and are working hard to decentralize the food creator business model. Building Your Brand Takes Work: Getting brand partnerships isn't as easy as it might seem. It requires a strategic approach, including creating a sponsorship deck, reaching out to brands directly, and even leveraging AI to find potential partners! Collaboration Over Competition: The key to success in the creator economy is often collaboration. Abbey and Chandice emphasize the importance of building a supportive community and leaning into the abundance mentality over the scarcity mentality. Resources: Tastemaker Conference | FBP members get $100 off with code FBP100 through this link from October 15th - October 22nd. Tastemaker sponsorship referral program Tastemaker affiliate program Tastemaker Collaborative FYPM (rates brand partnership deals) Tastemaker brand pricing calculator Tastemaker brand education webinars Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials Follow Tastemaker on Instagram Email Chandice at chandice@tastemakerconference.com Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Tailor Brands. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Welcome to this year's Black Friday Top Tips episode! Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn't a key point on that list they've missed. Here's who's sharing their top tip for Black Friday 2024: Amy Hind, Launch Gilbert Corrales, Leaf Yiqi Wu, Aimerce James Cowie, SHOPLINE Graham Murray, Genie Goals Gisela Benini, Genie Goals Becky Herbert, Launch Brad Houldsworth, Remarkable Commerce Jodie Guichard, Brightpearl by Sage And Noah Tucker, Social Snowball Dive in: [04:23] Optimize customer journey for effective Black Friday. [06:53] Fix conversion tracking and analytics for Q4. [09:54] Enhance data tracking to recover lost sales. [14:02] Ensure timely, warranted exposure for Black Friday. [16:50] Use giveaways to boost newsletter subscriptions efficiently. [20:18] Test creatives and audiences early for Black Friday. [25:42] Optimize marketing based on stock levels and trends. Find the notes here: https://keepopt.com/223 Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON--- ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He's been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles. In this episode, we discuss: The Google data leak and what it validated Google's third-party cookie backtrack AI and its impact on SEO And Google's monopoly on the web in general Dive in: [09:00] SEO hasn't changed much, just more info. [10:37] GDPR regulations in Europe caused legal challenges. [16:14] Website ads frustration and conflicting views on helpful content. [18:36] The 4 types of search intent. [20:32] Update on Google's monopoly and the Department of Justice. [25:49] Insider Tips from Alex! Find the notes here: https://keepopt.com/222 Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON--- ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Publishing a cookbook, fostering a community, and creating a work-life balance with Danielle Walker ----- Welcome to episode 479 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Walker.  The Art of Cookbook Publishing with Danielle Walker Danielle's journey to becoming a cookbook author is anything but ordinary! From a chance encounter with a publisher to releasing her seventh (!!!) cookbook, “Make It Easy,” she's learned so many valuable lessons along the way that have propelled her into the successful cookbook author she is today. In this episode, Danielle shares her insights on building a strong community, understanding your audience, and prioritizing mental health and work-life balance. You'll discover how these strategies have helped her create successful cookbooks and maintain a fulfilling career. For aspiring cookbook authors and anyone looking to build a successful online community, this episode is for you! In this episode, you'll learn: The unconventional path to cookbook publishing: Early on in her journey, Danielle had a publisher reach out to her to work on a cookbook, and this unexpected opportunity led her to the world of cookbook writing. She's learned so much along the way and shares some valuable lessons from her early experiences in this episode — from the necessity of advance payments to the importance of hiring an agent. The importance of building a community: Danielle used Kajabi and Substack to connect more deeply with her audience and gather valuable feedback for her cookbook. By fostering a sense of community, she was able to better understand her readers' needs and preferences and shape the content she created for them. Prioritizing mental health and work-life balance: Danielle discusses how important it was for her to take a step back to reevaluate her work to ensure she brought value to her community and have a better relationship with her work. You'll learn about how she's been able to find a healthy balance between her professional and personal life — no easy feat! Resources: Danielle Walker's website Against All Grain Episode 443 of the Food Blogger Pro podcast: Why David Lebovitz Switched from Blogging to Substack Danielle's latest cookbook, Make It Easy 1,000 True Fans by Kevin Kelly Meals Made Simple by Danielle Walker (her first cookbook!) Episode 191 of The Food Blogger Pro podcast: Building a Better Bio with Ryan Walker Follow Danielle on Instagram and Substack Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop. In this episode, we discuss: How the secondhand market is growing, and growing rapidly Why owning your secondhand experience is important Using the Tern Eco software to start your secondhand market journey The importance of the data you get from your secondhand program Dive in: [05:19] eCommerce experts launch sustainable retail consultancy in 2019. [08:26] Excitement about growing business in recommerce industry. [11:37] EU-driven legislation will impact trade and sustainability. [14:59] 60% of population willing to buy secondhand. [18:21] SME retailers agile, innovative, capable, and profitable. [20:22] Real-world product wear and tear data. Feedback for durable, repairable products. [24:33] Innovating business models for customer engagement. [25:49] Insider Tips from Zoe! Find the notes here: https://keepopt.com/221Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON--- ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing. Now helping over 600 Shopify merchants to improve post-purchase customer experience. In this episode, we discuss: Why you need to focus on the post-purchase customer experience Empowering the customer Upselling opportunities and increasing your brand's revenue Dive in: [03:36] Managed customer experience for popular YouTuber brands. [08:07] Mistakes after hitting buy button explained succinctly. [12:56] Optimised journey for order confirmation and edits. [14:15] Enhancing customer experience is a no-brainer. [18:22] Bad news for everyone, missed order potential. [22:22] Insider Tips from Hamish! Find the notes here: https://keepopt.com/220 Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON--- ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Diversifying your traffic sources, the power of community, and using Reddit as a growth hack with Ewen Finser ----- Welcome to episode 477 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser from Venture 4th Media.  Leveraging Reddit as a Traffic Source In this episode, Bjork sits down with Ewen Finser to discuss the evolving landscape of digital content creation. With algorithm changes impacting traffic, Ewen emphasizes the importance of diversifying your audience reach beyond Google. He shares insights on building a strong presence on platforms like Reddit, while also highlighting the power of community-building as a cornerstone for long-term success. Ewen also delves into the art of platform-specific content creation. He explains how understanding and catering to the unique preferences of each platform is essential for maximizing your impact. Get ready to gain valuable insights into expanding your online reach and building a sustainable digital business! In this episode, you'll learn: Diversify Your Traffic: With algorithm updates and the rise of platforms like TikTok and Instagram, it's time to start looking for an alternative recipe for your traffic. Building a strong presence on other platforms can be a game-changer as you find new ways to reach your audience and ensure your content is where they are. The Power of Community: The real key to success is building a loyal community and providing them with information that will actually help them. Platforms like Reddit (which Google is starting to treat as a publisher!) offer a unique opportunity to connect with your audience on a deeper level. By providing value, being authentic, and engaging with your community, you can create a sustainable business that's less reliant on Google's ever-changing rules. Master the Art of Platform-Specific Content: Every platform is different. What works on Instagram won't necessarily work on Reddit so in order to succeed, you'll need to tailor your content to each platform. It's about understanding your audience and giving them what they want, where they want it. By mastering this, you can maximize your reach and impact. Resources: Venture 4th Media Reddit Leverage Course Niche Media Publishing Follow Ewen on X and LinkedIn Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Yoast and Member Kitchens. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

In this episode, Michelle Frechette and Corey Maass  discuss their preparations for WordCamp US, including finalizing presentation slides and enhancing their product's homepage for better user engagement. They explore offering personalized onboarding sessions and the complexities of different plugins. The conversation highlights the importance of educational content and clear communication about their product's benefits, especially for users unfamiliar with WordPress. They also celebrate a successful classified ad in a newsletter and share experiences with user engagement and marketing strategies. The episode concludes with plans for future events and a light-hearted discussion about time management.Top Takeaways:Working on IPA WP Features: Michelle and Corey discussed their progress on developing features for IPA WP. They plan to refine these features and update the homepage to have a product ready to showcase at WordCamp US.Networking and Relationships at WordCamps: Corey and Michelle both emphasize the importance of attending WordCamps and smaller WordPress events. These events have allowed them to build strong professional relationships and friendships, like Corey's connection with Alex Standiford and others. They both miss the frequency of smaller, more intimate WordCamps, which foster closer interactions and connections.Productivity and Time Management: Both expressed the challenge of balancing multiple responsibilities, including work, hobbies, and preparations for upcoming events. They joked about the idea of creating a plugin to add more hours to the day, highlighting the ongoing struggle with time management.Mentioned In The Show:YoastRank MathStellar WPStreamYardMorgueFileDense DiscoverySeattle MagazinePaws of CoronadoSquirrelly Dall-E FiverrMastermind GroupAlex StandifordMarcus Burnette

Growing your email list, connecting with your audience, and working with sponsors with Allea Grummert from Duett ----- Welcome to episode 475 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert from Duett.  Grow Your Email List and Connect with your Audience with Allea Grummert  Email marketing expert Allea Grummert founded her agency, Duett, in 2018 with the goal of helping content creators improve their email marketing. She's been an invaluable resource for the Food Blogger Pro and Pinch of Yum teams and is also an industry expert in the Food Blogger Pro community, so you may have seen her around the forum! In this episode, Allea spills the tea on growing your email list and building deeper connections with your audience. She'll also talk about why email is a must-have for content creators and how to turn it into a profitable asset. From crafting irresistible welcome sequences to landing brand sponsorships, Allea shares her proven strategies for email success. Get ready to level up your email game! In this episode, you'll learn about: Email is Your Secret Weapon: Learn why email should be a top priority for any content creator or publisher. Discover how to grow your email list, create compelling welcome sequences, and use chat marketing tools like ManyChat to boost your blog traffic. Connect and Convert: Uncover the power of email in building genuine connections with your readers. Allea talks more about her email philosophy and how you can leverage email to humanize your brand, increase engagement, and turn subscribers into paying customers. Automate, Monetize, and Thrive: Discover time-saving strategies for automating your email sequences and maximizing your email list's potential. Learn how to generate income through sponsored emails and ad networks while maintaining creative freedom. Resources: Duett Alexandra's Kitchen Interact Episode 277 of the Tax Smart Real Estate Investors Podcast: Growing A Multi-Million Dollar Empire & Real Estate's Role with Sam Parr Tax Smart Real Estate Investors Podcast The Hustle Sam's List Hampton Hubslife Aristotle's Rhetorical Triangle Raptive: Newsletter Identity Capture Who Not How by Dan Sullivan Follow Allea on Instagram and X Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Yoast and Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

In this episode, Michelle Frechette and Corey Maass  dive into a whirlwind of creative brainstorming for OMGIMG's latest marketing campaign. They explore playful and engaging ideas, from whimsical scenarios involving iconic landmarks and beloved characters to inventive ways to offer value to potential customers. Listen in as they discuss how to craft compelling advertisements, balance creativity with professionalism, and explore innovative approaches like free trials and fun, interactive elements. Whether you're a marketer looking for inspiration or just enjoy a good brainstorming session, this episode is packed with actionable insights and a touch of humor.Top Takeaways:Creative Advertising Concepts: Michelle and Corey brainstorm various creative approaches for OMGIMG's advertisements, including playful scenarios with iconic landmarks and fictional characters. They explore the idea of using humorous or memorable references to make their ads stand out, such as incorporating Wizard of Oz themes or classic Halloween elements.Engaging with AI Tools: Corey highlights the potential of AI to generate creative content and ideas. They consider using AI for tasks like creating random character scenarios and generating unique images for websites based on specific data points.Providing Value and Building Relationships: Michelle emphasizes the importance of presenting constructive feedback positively. They discuss offering free trials or samples, like generating initial images for a website for free, as a way to provide value and build rapport with potential customers.Integrating Fun and Professionalism: The discussion underscores the importance of balancing creativity with professionalism. Michelle and Corey aim to craft ads that are both engaging and respectful, ensuring they effectively communicate the benefits of OMGIMG's services while avoiding negative or potentially problematic messaging.Mentioned In The Show:Ben LairWPWS FormsStellar WP Yoast Siren AffiliatesGiveWPHype EditChurch Plugins Dense Discovery WP Minutes Post Status 

In this episode of the Post Status Happiness Hour, Michelle Frechette chats with Jess Frick to explore the latest advancements in the WordPress community, focusing on Pressable's newly redesigned website. Jess provides an inside look at the new features and improvements on Pressable's site, including its enhanced user experience and functionality. The episode also covers the Independent Plugin Alliance for WordPress (IPAWP), a new initiative to support smaller plugin companies, Michelle's new role at Post Status Executive Director and some new things they are up to. The episode also teases an upcoming conversation with Doc Popular about his innovative work with WordPress on the Fediverse.Top Takeaways: Pressable's Integration and Community Engagement: Pressable, as discussed by Jess, is committed to providing valuable hosting solutions and integrating with various community and plugin initiatives. Jess highlights how Pressable supports the WordPress community through partnerships and is open to exploring collaborative efforts with plugin developers, such as confirming compatibility and assisting with marketing strategies. This reflects Pressable's dedication to fostering a supportive ecosystem for WordPress users and developers.Pressable's Role in the WordPress Ecosystem: Pressable is actively involved in the WordPress community, offering robust hosting solutions and working closely with other organizations and plugin developers. Jess Frick emphasizes how Pressable is committed to providing high-quality service and support, and how it engages with the community by being a resource for plugin developers and exploring ways to collaborate on marketing and growth strategies. This involvement showcases Pressable's dedication to both technical excellence and community support.Community Engagement and Support: Michelle and Jess discuss the importance of community support and engagement, highlighting how they've used platforms like Post Status and WP Coffee Talk to foster connections and growth within the WordPress community.Focus on Inclusivity: The conversation emphasizes the significance of inclusivity in content creation. Michelle and Jess appreciate tools like Yoast's inclusive language checker for helping writers avoid unintentional offense and promote better practices.Learning from Mistakes: Both Michelle and Jess share experiences where they learned from mistakes and used them as opportunities for growth. Michelle recounts instances where she acknowledged errors in accessibility and inclusion and took steps to improve.Mentioned In The Show:PressableKadenceYoastOmnisendUnderrepresented In TechOMGIMGIndependent Plugin Alliance for WordPressWS FormKathy ZantCory MillerCorey MaassDoc Popular

Diversifying your traffic sources, building your email list, and the tools to help you build your audience with Andrew Wilder and Colin Devroe ----- Welcome to episode 473 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder and Colin Devroe from NerdPress.  Future-Proofing Your Content with Andrew Wilder and Colin Devroe We were so thrilled to have Bjork sit down with Andrew Wilder and Colin Devroe for this episode! Andrew is the CEO of NerdPress and one of our Food Blogger Pro experts, so you may have seen him around the forum breaking down all things WordPress for our members! Colin Devroe is also on the NerdPress team—he's a Senior Product Manager currently working on SaveThis and Hubbub, NerdPress's very own social sharing plugin (previously Grow Social Pro and Social Pug before that). This episode has been an affirmation for us all that to keep your content flourishing, you'll want to dig deep to build a community and form lasting relationships with your readers. We hope you enjoy the episode as much as we did! In this episode, you'll learn about: Diversifying Your Traffic Sources: The landscape of social media is constantly evolving — while giants like Meta (Facebook, Instagram) hold significant power, it's crucial to look beyond them. You'll learn about the rise of the "fediverse," an open-source network allowing users to move between social platforms and take their content and followers with them, as well as the importance of diversifying your traffic sources and exploring emerging platforms to future-proof your content strategy. Build Lasting Connections with Your Audience: Growing a loyal email list is critical to building strong reader relationships. This episode emphasizes the importance of consistent communication and providing valuable content to your subscribers. The power of community is much stronger than you think and can help you and your content remain stable in the long run! Maximize Traffic and Community Through Strategic Tools: You'll hear about how various tools like Hubbub (their very own social sharing plugin), SaveThis (a tool within Hubbub Pro), and Flipboard can help you grow your audience — and your email list — while still providing value to your readers! Resources: NerdPress Hubbub Pro Hubbub Lite (free to use) SaveThis by Hubbub Flipboard Recap of Fediverse Webinar for Creators and Curators by Flipboard 1,000 True Fans by Kevin Kelly Nathan Barry's Newsletter Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Yoast and Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

In WP Builds Podcast episode #382, Alex Moss discusses his multifaceted career from a self-taught PHP developer in 2011 to Principal SEO at Yoast. The conversation spans his co-founding of an agency, involvement in the NFT market, and views on emerging digital trends. Alex highlights potential practical uses of NFTs beyond speculation, collaboration between marketing and development teams, and advancements at Yoast post-acquisition by Newfold Digital. Key topics include the future of SEO amidst AI and privacy challenges, Google's dominance, the evolution of search engines, and the balancing act of offering premium and free services at Yoast. Go check it out.

- Google algorithm leak revealed over 600 pages of code, providing insights into how website rankings are determined - Link building has diminished in importance, with Google now emphasizing content quality and freshness - Businesses should focus on creating unique, relevant, engaging content that provides value to users - User engagement metrics like bounce rate and session duration signal website authority and impact rankings - Google Analytics provides valuable data to understand user behavior and optimize digital marketing strategies - Having a clear call-to-action, internal linking, and engaging content is important for SEO - Web pages should be optimized with aligned titles, headings, descriptions, and images for search visibility - Businesses should create dedicated pages for each product/service with unique, focused content - AI and technology have made it easier for small businesses to create high-quality content - Service-based businesses should have individual pages for each offering, highlighting the problems solved and locations served - For plumbing/home services, create pages targeting specific issues like water heater repair, toilet installation, leak detection The 3 key learnings that are likely surprising to the listener are: The diminishing importance of link building in favor of content quality in Google's algorithm. The need for businesses to focus on creating unique, relevant, and engaging content that provides value to users, rather than gaming the algorithms. The importance of user engagement metrics and leveraging tools like Google Analytics to optimize digital marketing strategies. Deciphering the Google Algorithm Leak, Reverse Engineering Google's Ranking Factors, Importance of AI Prompt Engineering, Engaging with Content: A Conversion Strategy, Optimizing Your Web Page for Search, Optimizing Website Pages for Search Visibility, Optimizing Product Pages for Search Visibility, Advice for Improving Service-Based Website, Optimizing Your Plumbing Website for Common Issues, Optimizing Website Pages for SEO, Optimizing Website Structure for Better Visibility, Balancing Paid and Organic Strategies, Effective SEO Strategies for Website Success, Building 6-7 Figure Websites in 30-60 Days Chris Williams, an SEO expert with 14 years of experience and a 100% success rate in getting clients ranked on the first page, discusses the recent Google algorithm leak. The leak, which contained over 600 pages of code and details, has provided valuable insights into how Google's algorithms work to determine website rankings. While the leak confirmed some existing theories about ranking factors, it also revealed new information, such as the diminishing importance of link building in favor of content quality. As an experienced SEO professional, Chris provides valuable context and analysis on the significance of this leak and how businesses can leverage this knowledge to improve their online presence and visibility. The speakers discuss how the importance of link building for SEO has diminished over the years, with Google now placing more emphasis on the quality and freshness of content. They note that Google is actively working to prevent the "gaming" of their algorithms, and that simply using AI to generate and post content is no longer an effective strategy. Instead, the focus should be on creating unique, relevant, and engaging content that provides value to users. The speakers also highlight the importance of user engagement metrics, such as bounce rate and session duration, in determining a website's authority and ranking. The speakers discuss how businesses can leverage Google Analytics to understand user behavior on their website and optimize their digital marketing strategies. They explain that Google Analytics provides valuable insights into what users are doing when they land on a website, which can then be used to improve the website's user experience and drive more conversions. The speakers also highlight the importance of having a clear call-to-action, internal linking, and engaging content to signal to search engines that the website is providing valuable information to users. Overall, the discussion emphasizes the power of data-driven decision-making and the benefits of using tools like Google Analytics to enhance a website's SEO performance. The speakers discuss the importance of optimizing web pages for search engine visibility, using tools like Yoast or All-in-One SEO. They emphasize the need to closely align the page content with the title, headings, meta descriptions, and images to provide a cohesive and relevant experience for users. The speakers caution against getting distracted and covering multiple topics on a single page, instead recommending a focused approach that hyperlinks to additional pages for related content. They acknowledge that this level of optimization can be time-consuming, but argue it is necessary to compete with larger companies that invest heavily in SEO. The speakers discuss the importance of having a well-structured and optimized website for businesses, especially those with a range of products or services. They emphasize the need for each product or service to have its own dedicated page with a unique title, description, and relevant media like images and videos. The speakers highlight how advancements in AI and technology have made it easier for small businesses to create high-quality content without significant resources. They provide specific advice for service-based businesses, suggesting they create individual pages for each service they offer, focusing on the specific problems they solve and the locations they serve. The speaker discusses the importance of creating a comprehensive website with dedicated pages for each of a plumbing or home services business's offerings. They emphasize that customers typically search for specific problems, like a "busted pipe," rather than just the general service. By creating individual pages for issues like water heater repair, toilet installation, and leak detection, the business can ensure their website is optimized for these targeted searches and provide the relevant information and solutions customers are looking for. The speaker advises organizing these service pages under a main "Services" section of the website, with clear links and visuals to guide users to the right page for their needs. This strategic approach helps the business get found online and address customer problems effectively. The speakers discuss the challenges of relying solely on paid advertising, as costs can quickly escalate as more competitors enter the market. They emphasize the importance of balancing paid and organic strategies, with SEO being an essential operational cost, not just a marketing expense. The speakers caution against quick-fix AI solutions for SEO, as they can do more harm than good. Instead, they recommend taking the time to create quality content and work with reputable SEO experts who can deliver measurable results. The key message is to approach digital marketing strategically, with a focus on long-term, sustainable growth. In this podcast dialogue, the speakers discuss the importance of building high-quality websites and earning positive reviews to achieve success in the digital marketing space. They highlight the experiences of their clients, such as Total Massage Gun and Choice Signature Luxury Rental, who have seen impressive growth and revenue through their online presence. The speakers emphasize the value of authentic, Google-approved reviews and caution against the use of fake reviews, which can ultimately hurt a business's performance. They also touch on the speed at which websites can now achieve first-page rankings, thanks to advancements in Google's AI and algorithms. Overall, the conversation provides valuable insights for business owners looking to leverage the power of digital marketing to drive their success.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She's now Principal SEO at Newfold Digital and Yoast, continuing to develop innovative SEO strategies, and focused on enhancing the online visibility and engagement for Newfold Digital's brands.    In this episode, we discuss:  Why unique and helpful content is more important than ever The evolving relationship between SEO professionals and search engines  How AI plays a role in content creation and SEO  Dive in: [04:54] Search engines have matured in significant ways. [07:02] eCommerce brands find it easier to reuse content. [12:04] AI can't generate targeted copy without human input. [13:23] AI anticipates, needs creative prompting for variation. [17:49] AI's diverse role in content creation evolution. [19:28] Helpful content should be the focus and target. [20:47] Insider Tips from Carolyn!  Digital Retail Index: Find out where you're ranked or submit your own site for analysis >> KeepOpt.com/remarkable ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

As a health coach, you must know how important it is to build your online presence and attract new clients. That's why I'm here to discuss Search Engine Optimization (SEO) which will help you optimize your website to rank higher in search engines like Google, so more people can find you.    I share the basics of SEO, what is it, how it works, its importance for health coaches, and the tips and strategies you can implement right away like keyword research and on-page optimization, so you too can start reaching more clients online and grow your business through search.   In this episode, we talk about: What is SEO and its importance for health coaches to attract potential clients How to do keyword research to find the right keywords for health coaching and target audience How to optimize a webpage for SEO  Tips for health coaches – using long-tail keywords that have less competition, analyzing competitors, making valuable content Best SEO strategies – identifying easy fixes on a webpage to improve SEO ranking, leverage podcast interviews for backlinks, etc   Keyword research tools mentioned: Google Keyword Planner, SEMrush, Ahrefs, Moz, UberSuggest, Google Trends   Website optimization and analytics tools mentioned: Yoast SEO plugin, Google Search Console, Bing Webmaster Tools, MonsterInsights    Websites where health coaches can write articles to build backlinks and improve SEO: Forbes, Yoast, etc Memorable Quotes “SEO isn't just about attracting new clients, it's also about retaining them. So a well-optimized website with engaging content encourages visitors to spend more time on your site, exploring your services and potentially becoming repeat clients.” “Visibility leads to accessibility... Higher visibility on search engines makes your health coaching services more accessible.”   Links to resources: Health Coach Group Website https://www.thehealthcoachgroup.com/ Use the code HCC50 to save $50 on our website Leave a Review of the Podcast

EPISODE SUMMARYIn this episode of the Small Business Startup Essentials Podcast, Tom Clairmont dives deep into the vital topic of client acquisition and the essential systems for achieving it. Focused on streamlining processes, Tom shares his insights and personal experiences in incorporating effective systems into his business, aiming to guide listeners toward more efficient client acquisition strategies.Tom begins by demystifying marketing funnels for newcomers, explaining the "know, like, trust, try, buy" process. He emphasizes the importance of flooding the top of the funnel with targeted prospects to ensure a smoother transition through the funnel stages, detailed by the acronyms TOFU, MOFU, and BOFU. Tom stresses the need for a client attraction system, client conversion system, and client nurturing system, intricately woven into the business's foundation, to facilitate this journey.Highlighting content creation's critical role in attracting clients, Tom insists on a clear understanding of the target audience to ensure the marketing funnel is filled with qualified prospects. He shares practical tips on website design, leveraging SEO with the Yoast plugin, and optimizing LinkedIn profiles to enhance visibility and attract the right audience.Tom provides a detailed walkthrough of his strategies for LinkedIn, including profile optimization using Canva Pro, engaging posts, and targeted connection invites based on event participation. He also discusses leveraging webinars, podcasts, and email marketing to funnel potential clients into the engagement process.As listeners move through the middle part of the funnel, the client conversion system comes into play, aiming to transform observers into potential clients. Tom shares his approach to building trust and authority through complimentary Zoom calls, offering a glimpse into his training program and onboarding process, facilitated by tools like DocuSign to streamline the signup process.Finally, Tom addresses the client nurturing system, focusing on delivering exceptional value to create "raging fan customers" and encourage referrals, thus bypassing the traditional marketing funnel. He outlines options for clients to engage with his services at various levels, from online training videos to comprehensive training programs, with opportunities for upgrades and continued engagement through monthly retainers.This episode is not just a guide but a comprehensive blueprint for small business owners and solopreneurs aiming to establish or refine their client acquisition systems. Tom encourages listeners to reach out for his ebook or connect with him directly for more in-depth insights and assistance.Website: www.tomclairmont.comOnline Course: Solopreneur Success PlanReceive weekly tips and perspective emails from Tom on having a professional online business HERE.www.tomclairmont.comSupport this podcast at — https://redcircle.com/small-biz-essentials/exclusive-content

On the podcast today we have Marieke van de Rakt. Marieke was one of the co-founders of Yoast, but left that roll in May 2023. She's here to talk about the growing divide between those who prioritise community-oriented contributions and those driven purely by commercial interests. She expresses her concerns about the potential consequences if this division continues to widen, including the potential growth of other content management systems. We discuss the potential negative outcomes if WordPress becomes more commercialised, leading to a divide in the community, a divide which might be difficult to undo.

Zoe Hawkins, Content Principal of Marketing at Sumo Logic, knows content optimization doesn't come with a quick fix or cheat code. As a former video game and tech journalist turned content marketer, she's honed her optimization skills and shares effective strategies that will level up your SEO game, including:(*) Cracking the Code of Optimization: Key markers and effective strategies for revamping dated content. [11:54](*) Avoiding Optimization Mistakes: The blunders often made by marketing teams when maintaining their content library. [15:07](*) Streamlined Efficiency: Utilizing generative AI for time-smart content optimization, plus real-world examples. [19:33]More Time Stamps:* (02:44) Zoe's journey: Video game journalist to content marketer* (05:23) Ryan's chance to finally put Yoast on blast* (25:10) Lightning round!Contact Us:We'd love to hear from you! Reach out to us at PageOne@DemandJump.com.Sponsor:This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.Links & Resources:Don't be a stranger: Follow Zoe, Ryan, and Drew on LinkedIn.Ready to rank on page one? Learn more about DemandJump's marketing tools.Check out Zoe's past video game reviews on Critical Hit. Game on!Zoe loves sci-fi books, and so do we: check out her recommendation, the Monk & Robot series by Becky Chambers.Dive deeper into Pillar-Based Marketing with Ryan's new book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

After analyzing hundreds of websites, I've noticed that there are a few common SEO mistakes that come up again and again, but are (thankfully) relatively quick fixes.  If you're an experienced blogger, hopefully, you already have most of these things in place, but sometimes it's easy to get tunnel vision on your site and forget about some of the basics.  So let's go through the 6 quick SEO tips and hopefully at least one, if not all of them, will apply to you and give you a nice little website improvement this week! Watch the YouTube video: https://youtu.be/1cwbffUneZ0?si=jJVRWCPHLLqrfZW9 Read the full blog post: https://www.theunconventionalrd.com/quick-seo-wins Learn more about my course, SEO Made Simple: https://seofreebie.com *MENTIONED RESOURCES* SEO Plugins for editing title tags: Yoast - https://yoast.com/wordpress/plugins/seo/ Rank Math - https://rankmath.com/ Google's Quality Rater Guidelines: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Setting up email aliases in Google Workspace: https://support.google.com/a/answer/33327?hl=en Google Voice for a Business Phone #: https://voice.google.com/about PostScan Mail for a Virtual Business Address: https://www.postscanmail.com/ Molongui Authorship Plugin: https://wordpress.org/plugins/molongui-authorship/ LuckyWP Table of Contents Plugin: https://theluckywp.com/product/table-of-contents/ ◽️◽️◽️◽️◽️◽️ ✨ More Resources for You ✨

Episode Highlights:The Growth of Lone Rock Point [00:00:32] JJ discusses the growth of his agency, Lone Rock Point, from 4-5 people in spring 2020 to 16 people now.Remote-first Approach [00:02:29] JJ talks about adopting a remote-first organizational structure from the beginning and how they didn't miss a beat when the pandemic hit in 2020.Focus on Public Sector and NASA [00:04:02] JJ explains his background in government contracting and how his agency focuses on working with the public sector, particularly in the federal level, including clients like NASA.The federal government ecosystem [00:11:29] Discussion on the ecosystem and governance of federal government agencies, including guidance and policies.Starting Lone Rock Point [00:13:39] JJ's decision to start his own agency after exploring side hustles and feeling the desire to be more entrepreneurial.Niching down to WordPress [00:18:25] The growth and success of Lone Rock Point after focusing on WordPress as their main service offering.Topic 1: Using WordPress as a Content Management System [00:22:17] Discussion on using WordPress as a content management system and adapting WooCommerce for check payments.Topic 2: WordPress and the Public Sector [00:22:58] Exploration of using WordPress in the public sector, particularly in government agencies like NASA, for managing and publishing content.Topic 3: Web Modernization Project with NASA [00:28:26] Overview of a web modernization project with NASA, including evaluating different CMS options and deciding to invest in WordPress.The SEO and Accessibility Tools in WordPress [00:32:35] Discusses the real-time analysis tools in WordPress for SEO and accessibility, such as Yoast, and how they differentiate it from other CMS platforms.The Resources and Knowledge Sharing in the WordPress Community [00:34:57] Explains the abundance of resources, knowledge sharing, and community support available in the WordPress ecosystem compared to other CMS platforms.The Importance of Open Source and User Experience in WordPress [00:37:11] Highlights the significance of open source adoption in the public sector and how WordPress's user experience and inclusivity differentiate it from commercial solutions.

Joost De Valk is one of the OGs of SEO. As the Founder of Yoast, he scaled what was a side project plugin into a multi-million dollar business, used by 13 million sites and selling to Newfold Media in 2021. As one of the early SEO pioneers he is also an extremely coveted angel investor and invests through his company, Emilia Capital. In Today's Episode with Joost De Valk We Discuss: 1. From Side Project to Multi-Million Dollar Business: Why and how did Joost create the first version of Yoast? When did he realise that this was not a side project and could be a big business? What does he know now that he wishes he had known when he started Yoast? 2. When, How and Why To Invest in SEO: When is the right time to invest in SEO? How should one determine how much budget to allocate to SEO? Once decided on budget, what are the first steps to investing in SEO? Which part of the org should SEO team specialists sit in? What are the biggest mistakes founders make when investing in SEO/ 3. AI Changes The World of Context: How does AI change the way businesses create content? How can startups leverage AI to create and distribute more content for SEO? What are the biggest challenges/problems to leveraging AI for content creation? 4. Creating a Developer-Led Brand and Mastering PLG: What is the secret to creating the best developer-led brand? What are the biggest mistakes people make when marketing to developers? How does Joost navigate the balance between having enough value in a freemium product but also retaining enough value to be able to charge for the premium product? Is Joost concerned that budgets will revert back to CFOs and away from individual contributors with the financial downturn that is ensuing?