Taan Global Talks

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Taan Worldwide members, and our affiliated resources, discuss topics about the business of marketing and communications around the world. Each episode is a unique perspective of how the expertise of Taan members has benefited clients and their clients’ audiences. Taan Global Talks is our way of shar…

Taan Worldwide


    • Jan 15, 2020 LATEST EPISODE
    • infrequent NEW EPISODES
    • 18m AVG DURATION
    • 5 EPISODES


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    Latest episodes from Taan Global Talks

    Vietnam’s powerful Influencers are shifting trust among the younger population

    Play Episode Listen Later Jan 15, 2020 20:07


    Vero recently conducted a survey in Vietnam about the rapidly growing power of influencers among the GenZ and GenY communities. While this is not a new marketing development, the depth of influence within this community has important implications for traditional methods of brand marketing throughout the region. Vero shared a few findings, and opportunities that may be valuable for marketing.  - Brian Griffin - CEO and Raphael Lachkar - Director,  of Vero (https://vero-asean.com), Taan Affiliate agency based in Thailand, Vietnam, Myanmar, Indonesia. 

    “Building a Community through Storytelling”

    Play Episode Listen Later Nov 30, 2019 24:04


    Brand stories can be powerful in building an inclusive community. Many brands attempt to create stories to connect the company with their customers, with limited success. Often corporate leadership misses the mark through lack of empathy and true experiences. – Gordon Hochhalter, www.art-of-it.org

    The Unique Marketing Perspective of Belgium and The Netherlands

    Play Episode Listen Later Sep 14, 2019 12:18


    Our Taan members from Belgium and The Netherlands discuss the issues and opportunities for marketers, managing customer expectations in these multi-cultural countries within the EU.  - Michel Devos and Nicolas De Winter, Vandekerckhove&Devos;  Peter Colee and Gregor Lof, X-Ingredient  

    Amazon Marketing Requires Unique Focus

    Play Episode Listen Later Sep 14, 2019 18:30


    Navigating through the ever-changing landscape of selling through Amazon is very challenging for sellers. ChannelKey determined that the best way to deliver for their clients was to devote all their energies only on the Amazon channels. This has given the team the expertise that keeps them in the forefront of the most important sales engine in the world.  - Dan Brownsher, Channel Key  

    Talent Attraction - 5 Questions with Rebecca Gehman

    Play Episode Listen Later Sep 13, 2019 16:58


    There is a global talent crisis in our profession. How can agencies address this in attracting and retaining the very best people to deliver the expertise that client now demand from their resources? Andy asks Rebecca the key questions that we all should be asking of our own efforts in Talent acquisition for our businesses.  - Andy Levine and Rebecca Gehman, Development Counsellors International (DCI)   Test text    

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