Talking with Branders

Crear una marca es un proceso complejo en el cual se require tener muchos conocimientos y habilidades. El Diseño es una de estas habilidades y por eso es importante entender qué es y cómo se usa para conectar con los usuarios. En este nuevo episodio de Talking with Branders hablamos con David Freyre Socio fundador y director de diseño de Grupo IMasD, una de las agencias de branding más destacadas en Colombia.

Brand culture is an intrinsic part of every organization. Quite often when a company has a great Brand Culture it usually means that they also have great market success! And having an excellent Brand Culture is a key element of any branding effort! In this new episode of Talking with Branders, we are going to be exploring what is Culture Transformation and the importance of this for your brand. Follow us in Linkedin, Instagram, Facebook and Youtube as @Brandersmagazine

Los consumidores eligen marcas con conciencia porque son marcas que piensan diferente que tienen un propósito superior que crea valor para todos, tienen capacidad de amar y cuidar, promueven un liderazgo auténtico y encarnan una forma de ser más humana. Lo último que quiere tener es una marca sin alma, ese no es el tipo de empresa con la que los consumidores quieren comprometerse. En este primer capitulo de talking with branders en español entenderemos major que es y cómo crear una marca con conciencia.

Brands need to be able to communicate very clearly who they are and what they do! Brand communication plays a crucial role when it comes to building a powerful connection with an audience! And having an effective brand communications strategy is a key element of any branding effort!

The challenge for brands is to separate the ideas from the stories we want to share. Brands need to be sure that they are telling powerful stories for the customer and not just what we want to say to the customer. #Branding #Storytelling #ThisisBranders

Rebranding is one of the most difficult decisions a brand can make and not always go well. rebranding is about changing what does not work or what works but could work better. It is important to understand what rebranding really is to avoid future mistakes.

Branding is a concept that has been growing in the last years. A lot of people use it in their day to day but not everybody knows what branding really is or how to implement a good branding process. In this first episode, we explored the concept of branding talking with Steven Picanza, a Global Branding consultant and educator, he is the co-founder and chief brand strategist of Latin & Code, a consulting agency focus in branding and marketing.