Podcasts about brand culture

In this episode, I sit down with branding legend David Brier for a conversation packed with insights that will transform the way you think about your brand. We dive into the art of differentiation, why it's better to be different than “better,” and how brands can move from just being famous to leaving a lasting legacy. David shares how brands can create transformation, build meaningful customer relationships, and avoid the all-too-common traps that keep businesses stuck in mediocrity. This is your roadmap to breaking free of boredom, standing out, and building a brand that truly matters.Here's what we're going to dive into…How to stand out by focusing on transformation, not just transactions.Why you don't have to settle for “better”—be unapologetically different.Why you could think beyond trends—timeless values create lasting brands.Why retention beats acquisition—focus on serving your existing customers.Ways to ditch industry clichés—stand out by challenging the status quo.Want more of David's branding brilliance? Follow him on Instagram, check out his books Brand Intervention and Rich Brand Poor Brand on Amazon, and explore his work at risingabovethenoise.com. Let's elevate your brand to new heights!–We weren't meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)—We've made it easy to see George's top 10 book recommendations! Click here to find George's top 10 recommended books for mindset, customer journey, and relationships. —Questions or comments about the episode? I'd love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms. —Links not showing? Hop on over to our podcast blog, mindofgeorge.com/podcast for all the links from the show notes.—What do we talk about in this episode?00:13 The Essence of Branding01:01 Meet the Branding Expert01:11 Passion vs. Differentiation01:38 Types of Businesses01:56 The Fluidity of Brands02:17 Defining Sales, Marketing, and Branding02:53 Welcome to the Show03:08 David's Branding Journey03:58 The Importance of Differentiation04:26 Understanding Your Audience11:14 The Art of Differentiation27:45 Rich Brand vs. Poor Brand36:56 Navigating Integration and Building Community37:09 Practitioner, Professional, and Genius Explained38:05 Apple's Genius Approach to Product Design39:28 Creating Value Beyond the Product41:13 The Importance of Rebranding41:37 Apple vs. Android: A Branding Case Study42:39 Evolving with Your Brand43:55 Fluidity in Branding44:37 Building Brands on Timeless Values48:05 The Power of Differentiation51:26 Common Branding Mistakes57:08 The Good Words and Bad Words Exercise

Growth marketing is about navigating the noise, understanding what truly matters to your audience, and pushing the envelope to deliver meaningful, targeted experiences. For organizations hoping to succeed in today's fast-paced digital world, growth marketing is more crucial than ever. At its core, growth marketing is not only about recruiting new customers; it's about developing long-term relationships, harnessing data, and continuously improving your strategy. Nichole Gunn is the Global Chief Marketing & Sales Officer at Extu, bringing over 20 years of marketing expertise in B2B sectors. With a passion for data-driven strategies and innovative leadership, she excels in demand generation, brand development, and customer experience. Across 3,500+ industry partners, Extu's award-winning content marketing has consistently increased sales by 30%. She joined us today to talk about the importance of growth marketing.  Nichole starts the conversation by defining marketing and its five components: brand awareness, account-based marketing (ABM), demand generation, internal marketing, and sales enablement. Nichole then talks about strengthening relationships with current clients because successful marketing isn't just about acquiring new customers. According to her, by tracking and understanding their behaviors and needs, you can offer more personalized solutions that increase loyalty and are more cost-effective than seeking new clients. We then pay attention to the importance of celebrating both successes and learning moments within the team. Celebrate victories as a means of inspiring and bringing the group together. At the same time, encourage a culture of openness and growth by accepting failures as teaching moments that can help you avoid making the same mistakes again. Further down in the conversation, we discuss the following areas regarding growth marketing: a good brand vs. a great brand, marketing and sales, key data metrics, targeted marketing strategies, education in marketing, digital presence in marketing, and more. We end today's conversation with Nichole sharing the top three things every construction CEO should focus on in their marketing if they want to make progress. EPISODE HIGHLIGHTS [01.56] What is marketing? [03.09] A good brand versus a great brand. [05.39] Strengthening relationships with current clients. [06.24] The distinction between marketing and sales. [07.16] Leveraging data and customer insights to optimize marketing strategies. [08.24] Celebrating wins and learning from mistakes. [12.35] Key data metrics you can't afford to ignore. [14.24] How to cut through the noise and engage high-value prospects. [20.11] The power of education in marketing. [22.43] Building a strong digital presence. [25.44] The top three things every construction CEO should focus on when marketing.    KEY TAEWAYS Focus on understanding the needs and preferences of existing clients.  Instead of relying on gut feelings alone, use data to understand the customer journey. Celebrate both successes and learning moments within your team.  Focus on building a strong organizational culture where employees are motivated to contribute to the greater good of the company and its community Focus your marketing efforts on Account-Based Marketing (ABM) to target high-value prospects. Prioritize education in your marketing strategy, using content like blogs and webinars to provide value to your audience. THE SHIFT Imagine making the shift from building projects to truly leading people. You've taken projects from start to finish—now it's time to build a team of people who can do the same. In construction, authentic leadership goes beyond managing tasks; it's about inspiring and guiding people. The Shift: Move from Project Builder to People Leader is a no-BS, hands-on course I designed specifically for construction professionals ready to make that transition. The Shift is all about mastering the skills that matter: Direct, clear communication. Handling tough conversations with confidence. Guiding your team toward quick, practical solutions. Setting the standard for high performance. And let's be honest—you're busy. That's why I'll also give you the tools to manage your time and energy efficiently so you can lead without getting overwhelmed. This course combines a self-paced masterclass with highly practical materials to help you shift from managing projects to leading people. Click the link to learn more about The Shift, including a detailed description, free bonuses, and testimonials from construction leaders like you who have already made the shift: https://theshift.constructiongenius.com/   RESOURCES Connect with Nichole Website - extu.com/about/leadership/                    extu.com/  LinkedIn - linkedin.com/in/nichole-gunn/                    linkedin.com/company/extu/    Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive coaching approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me    

In this engaging episode, we sit down with Jeremy Andrus, CEO of Traeger, who emphasizes the importance of authenticity in both personal and professional life. Jeremy shares his philosophy on interweaving life's experiences with business, asserting that success comes from being true to oneself and creating a brand that resonates with that truth. He discusses the culture he's built at Traeger, exemplified by their coveted "Go Pig or Go Home" ring, which reflects a commitment to quality and passion for grilling. Join us as we explore how Jeremy's journey and values shape not only Traeger but also the broader grilling community.  

In aflevering 71 duiken we in een behoorlijk hot topic: bedrijfscultuur. Met specialist ter zake Tim Berghmans, partner bij Amazing Cultures, bespreken we welke impact een sterke bedrijfscultuur heeft op de interne en externe perceptie van een merk. Zo leren we hoe een doordachte strategie en onderbouwde implementatie zorgt voor fierheid op de werkvloer, het makkelijker aantrekken van medewerkers in de war for talent en een heldere differentiatie van concurrenten in de markt. We hebben het over de link tussen cultuur en communicatie en filosoferen over de rol van leiderschap in de merkcultuur. Tim neemt ons mee doorheen de te nemen stappen om aan de slag te gaan met cultuur en legt ons haarfijn uit wat het verband is tussen brand culture en een top DJ op een festival.

On episode 20 of the Brand Slam podcast, host Steve Rosa is joined by a standout group of interns from the (add)prentice summer 2024 program: Jessica Kalmowitz, Ella Waryas and Kenzie Freedman. A major focus of the discussion is on brand authenticity and the critical role it plays in today's marketing landscape. The interns delve into how brands can build genuine connections with their audiences and why transparency is key. They explore how their generation, often termed “the anxious generation,” values honesty and open dialogue, and how brands can adapt to meet these expectations. Having grown up with challenges such as Covid-19 school closings, the trauma of school and mass shootings and the pervasive influence of growing up on screens, their perspectives offer valuable insights into the importance of trust and authenticity. They share their skepticism towards overly polished influencer endorsements and emphasize the importance of relatable and honest content in fostering trust with consumers. The conversation also touches on how (add)ventures prioritizes trust and authenticity within its own company culture and extends these values to its external brand strategies. Our summer interns were the best cohort ever. Jessica, a rising senior at the University of Maryland majoring in public relations with a business minor, has played a key role in developing engaging content for both clients and internal communication initiatives. Ella, a graphic design major and athlete from Roger Williams University, has significantly impacted the team through her design skills and leadership. Kenzie, an incoming junior at Penn State majoring in public relations with a minor in recreation, park and tourism management, has brought a fresh and creative perspective to the marketing team. Tune in to gain valuable insights from the next generation of marketing professionals and see how their fresh viewpoints and innovative ideas are shaping the future of branding.  Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com. 

Marketer Dave Stevens speaks to FTSE100 Comms Expert Ben Afia.

TAKEAWAYSImportance of culture in building a successful brandRole of a clear purpose and defined values in organizational successThe significance of a strong brand promise and its impact on customer experienceTransition from transactional marketing to a focus on emotional engagementStrategies for creating memorable customer experiences, such as "second mile service"Unique operator model at Chick-fil-A and its influence on service qualityChallenges faced by competitors in replicating Chick-fil-A's successImpact of digital marketing and social media on branding and customer interactionEmphasis on authentic storytelling and genuine customer experiencesAdvice for young entrepreneurs on defining purpose and fostering a positive organizational cultureTIMESTAMPSIntroduction to the Episode (00:00:00)Discussion on the connection between great brands and great culture.Host Introduction (00:00:08)Ryan Alford introduces the podcast and its achievements.Guest Introduction (00:01:10)Ryan welcomes Steve Robinson, former CMO of Chick-fil-A, to the show.Steve's Background (00:01:26)Steve shares his history with Chick-fil-A and its iconic food.Transition to Chick-fil-A (00:02:49)Steve recounts his journey from Six Flags to Chick-fil-A.Cathy's Interview Insight (00:05:03)Truett Cathy emphasizes the importance of culture over competency in hiring.Culture's Importance (00:07:21)Ryan and Steve discuss the significance of culture in business.Defining Culture (00:08:27)Steve explains the four key components of Chick-fil-A's culture.Purpose Statement Development (00:09:33)The leadership team defines Chick-fil-A's purpose during a financial crisis.Non-Negotiables (00:11:56)Steve outlines the six core values guiding Chick-fil-A's decisions.Brand Promise (00:13:22)Discussion on what Chick-fil-A stands for and its brand promise.Empowering Decision-Making (00:14:58)The impact of a stable culture on decision-making in the organization.Magic of Chick-fil-A (00:16:01)Ryan highlights Steve's insights on building a successful company culture.Customer Experience (00:16:36)Steve reflects on the consistency of the Chick-fil-A experience.Institutionalizing Hospitality (00:19:41)Steve discusses the challenge of embedding hospitality into the brand.Transactional vs. Brand Building (00:22:08)Ryan and Steve explore the shift from transactional marketing to brand building.Building Emotional Connections (00:24:19)Discussion on the importance of emotional relationships with customers and the development of Chick-fil-A's marketing campaigns.Blue Ocean Strategy Influence (00:25:31)How the book "Blue Ocean Strategy" provided credibility and direction for Chick-fil-A's service strategy.Operator Model Explained (00:30:30)Details on Chick-fil-A's operator model and its impact on restaurant success and employee engagement.Cultural Focus Over Profits (00:32:53)Emphasis on long-term ownership and culture prioritizing customer experience over immediate profits.Chick-fil-A's Unique Sunday Closure (00:39:11)The rationale behind Chick-fil-A's decision to remain closed on Sundays and its impact on business.Generosity and Ingenuity of the Model (00:42:19)Discussion on the operator model's generosity and its ingenious structure that has remained unchanged.Evolution of Marketing Strategies (00:43:28)Reflection on the transition from traditional marketing to embracing digital and social media channels.Social Media Storytelling (00:48:08)Discussion on leveraging social media for authentic storytelling from customers and team members.Brand Strategy Importance (00:49:14)Emphasis on prioritizing brand strategy over tactics for effective marketing.Platform Suitability (00:49:25)Choosing appropriate platforms that align with brand values and avoiding risky dialogues.Purpose and Values (00:50:07)Exploration of Chick-fil-A's core values and purpose in shaping the brand's identity.Emotional Barriers (00:51:05)Avoiding political topics to maintain a positive guest experience and brand loyalty.Faith and Business (00:51:34)Discussion on the balance between faith-based principles and business operations.Customer-First Focus (00:54:25)Highlighting the importance of a customer-first approach in business strategy.Legacy Discussion (00:56:48)Steve shares his simple vision for his legacy centered on love for Christ and family.Advice for Young Entrepreneurs (00:57:34)Key principles for starting a business, focusing on purpose and serving others.Closing Remarks (01:00:04)Ryan thanks Steve for joining the podcast and highlights future episodes. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Can entrepreneurs and business owners hire for cultural fit instead of trying to train new employees on your culture? Put another way, could your company take an approach to HR that could be summarized as: “We don't train culture; we hire it”? In this episode, Bill talks with Steve Robinson, who worked for three decades for a company that firmly believed that they didn't train for culture, that they instead hired it. Steve Robinson is a consultant, author, and speaker specializing in organizational culture, brand strategy, marketing, and advertising. As the former EVP and CMO of Chick-fil-A, he led their marketing, advertising, brand, menu, and hospitality strategies.Key topics that Bill and Steve explore in this episode: - Chick-fil-A's success is due to careful candidate selection and empowering employees, managers, and leaders.- Trust in leadership. - Maintaining culture through training, reinforcement, and consistent messaging.- Chick-fil-A's culture is built around clarity of purpose, core values, and brand promise.- Chick-fil-A finds and trains independent contractors to run stores, sharing profits and motivating them to deliver great customer experience.- Multi-million dollar mistakes. - Chick-fil-A's decision to differentiate itself from competitors.- The Blue Ocean Strategy. - Understanding your customer's lifestyle and values, not just their demographics. - The success of a billboard campaign that featured cows wearing Chick-fil-A t-shirts, generating buzz and publicity.Thanks to Steven A. Robinson for being on the show! Connect with Steve on LinkedIn: https://www.linkedin.com/in/steve-robinson-2a50921b/ Learn more about S Robinson Consulting: https://srobinsonconsulting.com/ Get Steve's book, "Covert Cows and Chick-fil-A": https://faithgateway.com/products/covert-cows-and-chick-fil-a-how-faith-cows-and-chicken-built-an-iconic-brand-1 Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. Did you enjoy today's episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business podcast so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall Chapters in this episode: (0:05) Scaling businesses. (5:00) Leadership and trust at Chick-fil-A. (11:41) Maintaining culture through purpose and values. (17:57) Chick-fil-A's brand promise. (24:07) Chick-fil-A's growth strategy. (29:54) Marketing strategies in the fast food industry. (36:05) Learning from mistakes. (41:25) Brand growth. This episode was produced by Story On Media & Marketing:...

What did Golden State Warriors and Seattle Seahawks coaches do right about creating a culture? How can brand culture be used to catalyze workplace culture, to increase loyalty, productivity, customer acquisition, and profits?  To read as a blog To watch it as a video © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design

In this episode of the Better Leadership Team Show, I welcome Pam Nemec. She is a brand culture expert and speaker. Her thought leadership around Brand Culture via HR and Brand Communications has led to recruiting, retaining, and caring for over 50,000 employees and connecting with millions of customers over the course of her 20-year career, where she ultimately led HR, Brand Communications, and Culture for Whataburger, a multi-billion-dollar restaurant brand.Pam knows that a business can only be as good as the internal cohesion and satisfaction of its people, hence her drive and continued advocacy for building systems that protect and promote the organizational culture.  Pam speaks and consults on her proprietary model, "The Remarkable Brand Blueprint - The 8 Steps to Building a Remarkable Brand from the Inside-Out."https://pamnemec.com/https://www.instagram.com/pam_nemec_/https://www.linkedin.com/in/pamnemecculturecoach/https://www.facebook.com/PamNemecBrandCultureCoach/Free 45-minute call/consultation https://pamnemec.com/contactGet Free GiftThe limitless organization short video coursemike-goldman.com/limitlessThanks for listening! Connect with us at mike-goldman.com/blog and on Instagram@mikegoldmancoach and on YouTube @Mikegoldmancoach

In the inaugural episode of Season 4 with In The Club powered by Club Colors, we dive into the dynamic world of university licensing and business development with special guests Richard Fairchild and Abby Hirschberg from the University of Utah. We explore the world of brand culture from the evolution of sports team uniforms to the power of gratitude in personal growth, into the importance of differentiation, innovation, and meaningful connections in the brand landscape. Discover the unexpected insights from Abby's fascination with the Donner Party and the unique perspective Richard gained while listening to Gladiator. Get ready for a rollercoaster of brand experiences and personal stories that highlight the exceptional nature of the University of Utah.KEY TAKEAWAYSBrand culture sets a brand apart and aligns with its goals.Incremental sales can be achieved through innovative variations in product offerings.Gratitude journaling can be a powerful tool for personal growth and resilience.The Donner Party serves as a captivating historical analogy for survival and prioritization.Experiences, such as tailgates, contribute to the vibrant and spirited culture at the University of Utah.QUOTES"When it comes to brand culture, first and foremost, it's something that sets you apart from the other brands.""Incremental sales. Is that what you're calling it? Have you coined that phrase?""Gratitude is such a powerful thing. It's amazing how it can change your mindset.""I'm in the 18 hundreds, you guys. I'm in the Donner Party era.""The best thing about the University of Utah is the people on our campus. This campus attracts the best type of people."Connect and learn more about Richard Fairchild and Abby Hirschberg.Richard's LinkedIn: https://www.linkedin.com/in/richardfairchild/Abby's LinkedIn: https://www.linkedin.com/in/abby-hirshberg-2674092a0/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

IN THIS EPISODE...Brand culture is not just about what a brand sells; it's about the invisible strings that tie its identity to its audience's aspirations, values, and dreams. Today, we dive into the captivating world of brand culture with Pam Nemec. An esteemed brand culture expert, Pam's influence extends far beyond the boardroom, touching the lives of over 50,000 employees and reaching the hearts of millions of customers.Pam is the Founder and CEO of InsideOut, a distinguished leadership and communication consultancy dedicated to fostering people-centered organizational cultures. She boasts a remarkable career spanning over two decades. Pam's journey has been marked by her exemplary role in leading and cultivating a world-class culture for a multi-billion-dollar restaurant brand. Drawing upon her wealth of experience, she now extends her expertise to executive leaders, guiding them through the intricacies of scaling a growing business, engaging and retaining talent, and delivering unparalleled customer service.------------Full show notes, links to resources mentioned, and other compelling episodes can be found at http://LeadYourGamePodcast.com. (Click the magnifying icon at the top right and type “Pam”)Love the show? Subscribe, rate, review, and share! ------------JUST FOR YOU: Increase your leadership acumen by identifying your personal Leadership Trigger. Take my free my free quiz and instantly receive your 5-page report. Need to up-level your workforce or execute strategic People initiatives? https://shockinglydifferent.com/contact or tweet @KaranRhodes.-------------ABOUT PAM NEMEC:As a brand culture expert and speaker, Pam Nemec has left an indelible mark on the landscape of organizational development. Her thought leadership in Brand Culture, executed through HR and Brand Communications lenses, has translated into the recruitment, retention, and well-being of over 50,000 employees. Over her illustrious 30-year career, she ascended to the head of HR, Brand Communications & Culture for Whataburger, a multi-billion-dollar Texas-based restaurant brand.Pam's contributions extend beyond the boardroom, reaching millions of customers through her innovative approaches to social media, public relations, employee communications, and human resources. Her trailblazing efforts in merging these disciplines have redefined industry standards, resulting in high employee engagement, increased retention rates, and an admired brand culture. Pam Nemec is widely recognized for her transformative impact, embodying the essence of a leader who envisions change and manifests it, leaving an enduring legacy in corporate culture and leadership.------------WHAT TO LISTEN FOR:1. Is there space for employee and stakeholder voices in shaping the brand culture, and how does feedback factor in?2. When should a brand culture be adjusted, and where should a company start when significant changes occur?3. What are common missteps or misconceptions organizations make regarding brand culture, organizational culture, and communication?4. What's the distinction...

Drama. Stress. Turnover. If this describes the environment at your job, this episode is for you.  On this week's episode of True Story: The PR Podcast we talk to Pam Nemec. Pam is the CEO of Inside Out, a leadership and communications agency focused on helping teams thrive! She shares stories from her 20+ year career at Whataburger, the benefits that come from telling the story behind the leader of large companies, human connection and so much more! ------------- Pam On Instagram Pam Nemec Website

 Le passage des relations presse à la Brand Culture, interview de Cyndie Bettant  Directrice Communication Cision  & Marc Michiels  Redacteur en chef de Culture RP  Cette interview fait suite au livre " Culture RP Cross Gen': L'expertise clé du nouveau brand culture manager " Pour en savoir plus sur le livre :  https://amzn.to/3sqUduP Au sommaire :  - Pourquoi ce livre Culture RP Cross Gen' ? - Quelle est la thématique du livre dont vous vous sentez la plus proche ? - Le Métier de RP et de CM vont-ils fusionner ? - En quoi la RSE impacte-t-elle la communication ? - Comment avoir de l'engagement, et pourquoi faut-il considérer les influenceurs comme des médias ? - Et l'IA dans tout ça, une contrainte, faire moins et mieux ou pas ? - C'est quoi la Brand Culture ? - Si vous deviez donner un seul conseil à un lecteur du livre, quel serait-il ? 

Veteran franchisee and restaurateur Scott Slaymaker is the Co-owner of Wingers, a sports restaurant and alehouse with a family-friendly atmosphere. Working alongside his brother Eric, Scott was able to expand the franchise to multiple states by implementing and improving the strategies he's learned from his career working at some of the best-known legacy hospitality brands. In this episode… In this episode of the SpotOn Series, join Bela Musits as he welcomes Scott Slaymaker, Co-owner of Wingers. They discuss the fascinating journey of a local brand turned multi-state franchise, ways to reliably test new menu items before launch, and the most common mistakes junior franchisees make and how to avoid them. Scott also shares important steps in creating a memorable customer experience that comes with developing a powerful brand culture across company locations.

Brand Culture Examples.It's now a year and a half since brands the world-over brought their workplace into the home. The influence we have on the health of the people inside our brands is more acute than it has ever been. As brands, we have the power to protect and cultivate a healthy, enduring atmosphere. Yet, even well-intentioned brands can get so tied up in red tape, they forget the impact they have one their team. But, a progressive brand culture isn't built overnight in some grand mission statement. A flourishing culture comes from affirming and consistent action. The foundation of which you build on trust, diverse hiring and healthy habits. Brands that work from the core? The devotion that will come from that kind of authenticity has real staying power. Get it right, it will be so contagious your customers can feel and experience the ripple-effect of it. So what does your brand actually care about? Are your brand values empty, meaningless promises? Or is your brand's culture living and breathing your values in everything it does?In this episode, I go over six case studies of happy brands that have built a bright company culture and the key takeaway from each. ------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

Meet Steven MorrisSteven Morris is a brand culture and leadership advisor and author, a speaker, and over his 25 plus years in business, he's worked with more than 3000 business leaders at 250 Plus global and regional companies, including Samsung Sony Habitat for Humanity, Amazon, Robert Wood Johnson Foundation, and the N. f. L. his upcoming book is entitled The Beautiful business. And it focuses on how businesses of all sizes can build harmony, belonging and magnetism through their brand and their cultures. His previous book is entitled The evolved brand, why and how to build a brand with soul and humanize your marketing, and through his widely read blog with over 25,000 subscribers, he is a contributor to publications. And he writes about the intersection of brand culture, leadership and innovation. Dave is also an artist and outdoor enthusiast surfer and a beekeeper. And you can learn more about his work at Mater consulting.The BGOB and Steven Talk AboutWho is Steven MorrisThe challenges he faced about getting business' culture naked so that he can do what he doesHow to warm people up to new ideasProcess vs CultureThe importance of Psychological safetySmart Stuff From This Episode:The other side of freedom is responsibilityBoundaries are the most loving thing you can do for anyone including yourself.Ignite in the cause by infusing your vision and mission in your organization Brand is a culture that meets an external representation of the organizationBe open and vulnerable to discovering more of your organizationWhat society sees in us that is "unusual" are actually the things that turn into our unique genius.You can't emulate somebody else's awesomeness!Genuine vulnerability and authenticity attract others, who then feel empowered to reciprocate in a similar mannerContact StevenLinkedin: www.linkedin.com/in/stevenmorris111/Website: matterco.co/ Email: steven@matterco.co Podcast Footnote hereJennie Bellinger, Certified Professional Coach“The Direct Sales Domme”Badass Direct Sales MasteryWebsite: https://badassdirectsalesmastery.comBook: Network Marketing BOOM Show: https://badassdirectsalesmastery.com/podcastEmail: jennie@badassdirectsalesmastery.comFacebook: https://facebook.com/BadassDirectSalesMastery  YouTube: https://www.youtube.com/channel/UCtBm4JuYebpzEyg6Zu4l6rALinkedIn: https://www.linkedin.com/in/levelupcoachllc/Instagram: https://instagram.com/BadassDirectSalesMasteryVirginia Muzquiz“The Referral Diva”Master Connectors, Inc.Website: www.masterconnectors.comBook:Show:  https://podcasts.apple.com/us/podcast/business-by-referral-podcast/id1330420769Email: virginia@masterconnectors.comTwitter:   https://twitter.com/TheReferralDivaFacebook:  https://www.facebook.com/masterconnectorsYouTube:LinkedIn: https://www.linkedin.com/in/virginiamuzquizInstagram:Michelle Nedelec“Your Mistress in Business”Executive Coach and Host The Little Blue Pill For BusinessCreative Director and Co-FounderAwareness StrategiesWebsite: www.AwarenessStrategies.com www.TheLittleBluePillForBusiness.comBook: Business Ownership Mindset www.businessownershipmindset.com/Show: The Little Blue Pill For Business Podcast https://podcasts.apple.com/ca/podcast/the-little-blue-pill-for-business/id1524612462Business Ownership Podcasthttps://podcasts.apple.com/ca/podcast/the-business-ownership-podcast/id1513252516Email:  Michelle@AwarenessStrategies.comTwitter:   https://twitter.com/michellenedelecFacebook:  https://www.facebook.com/michelle.nedelec1YouTube:https://www.youtube.com/c/MichelleNedelecLinkedIn:https://www.linkedin.com/in/michellenedelec/Instagram: https://www.instagram.com/michellenedelec/

Mark Gray is the President and CEO of Bottleneck Management, a specialized company providing management solutions and operation strategies to a variety of restaurants. Mark's expertise in operations comes from years of leadership positions at some of the most recognized hospitality brands. In this episode… In this episode of the SpotOn Series, Chad Franzen is joined by Mark Gray, the President and CEO of Bottleneck Management. They discuss overcoming the challenges of creating a unique brand atmosphere, establishing a healthy leadership culture, and adapting to the pandemic requirements for restaurants. Additionally, Mark shares his insights on building a virtual brand in the hospitality industry and managing operations for multiple businesses on a national scale.

This is Episode 4 of our Branding Series for this month "What is your Brand Culture?". Your brand must have a culture of it's own. Listen to this episode to find out how to identify your brand's culture and use it to grow your brand! I cannot wait to see how they will help your business, stay tuned! Important Links: Instagram: https://www.instagram.com/alyece1smith Facebook: https:// www.facebook.com/alyece1smith Youtube: https://www.youtube.com/channel/UCMjBwbsVhB0SCiboaJj27MA Check out my Facebook groups for those that want to build their business online through social media: Socially Ausome Entrepreneurs https://www.facebook.com/groups/sociallyausomenetwork Leave a review here: Write a review for Socially Ausome Podcast. Thanks so much for listening to my podcast! If you enjoyed this episode and think that others could benefit from listening too, please share using the social media buttons on this page. Subscribing to The Podcast: If you would like to get updates on new episodes, you can give me a follow on your favorite podcast app. --- Send in a voice message: https://podcasters.spotify.com/pod/show/alyece1smith/message Support this podcast: https://podcasters.spotify.com/pod/show/alyece1smith/support

In this recap episode of Flow Over Fear, I share some of the lessons I learned from my interview with Pam Nemec. Pam is a Brand Culture expert and speaker. Her experience as a senior executive of HR and communications has made her a leader and expert in recruiting, retaining, and caring for over 48,000+ employees over the course of her 20-year career for a multi-billion-dollar brand. In this recap, I share key parts of our conversation, including: How fear is experienced within an organization How culture exists in every organization Success through responsibility in a culture Removing uncertainty in organization Finding meaning in difficult times Devotion to family. Balance comes from prioritization, not perfection. Toxic culture stems from lack of communication and systems If you'd like to learn more about Pam, you can find her at www.pamnemec.com.

This week's episode sees our guest host Jim Taylor with guest speaker Chris Williams. Jim Taylor is a Burnt Chef Project Ambassador based in Canada and his goals are focused on doing what he can to improve the overall state of the hospitality industry after having grown up in it and witnessing firsthand the challenges it and the people working in it face. Jim's guest this week is Chris Williams who is the Director of Training and Brand Culture at Walk On's Sports Bistreaux and has been in the hospitality industry for over 20 years. Chris and the team at Walk On's Sports Bistreaux work tirelessly to ensure their culture outpaces their growth. While they are growing rapidly from the South Eastern states, and heading across the US, they as a brand lead every decision with their culture - ensuring they don't lose who they are and what they represent in the process. Thank you Jim for a great episode!

What's the best way to ensure a brand has a long-lasting effect on consumers? Cheryl Mills Knight, SVP of Brand & Culture at Kendra Scott, shares that she values empowering customers as well as connecting with employees to produce a culture that brings joy to all aspects of commerce. Tune in to hear more about why ensuring employees and customers feel valued can have a ripple effect for a business. Tune in to learn:About the power of “Yes, and…” (15:40)How to treat each customer like family (23:19)Why philanthropy is vital to success (32:44)About doubling down on the customer experience (45:35)Mentions:Nordstrom Neiman Marcus Apparel Disney Oscar de la Renta Apparel Shark Tank Kendra Scott Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Do You Have a Brand Culture? If not, now’s the time to get one   Your brand culture is worth more than silver and gold when it comes to customer experience, hiring, and working with contractors. What is Brand Culture?? The culture of a business comes from the top. It’s an extension of the personal […] The post Establish Your Brand Culture NOW! You’ll Be Grateful You Did appeared first on .

In previous episodes, we've discussed marketing and branding authentically and ethically with the perspective of giving our clients agency to make the best choices for themselves. Today we're spinning that around to look at how marketing affects our lives as entrepreneurs and as society as a whole. This week, episode 128 of the Positively Living Podcast is about how our current brand culture leads to burnout!In this episode of the Positively Living Podcast, my guest Rachael Kay Albers shares her perspective on what marketing is doing to us in a world that is influenced and shaped by it and she gives you the permission to treat your personal brand like a personal brand, and not compare yourself to companies of larger scale.  Rachael and I cover the following topics:The blending of content creation and traditional journalism.  How brand culture developed and how this concept of brand has evolved over time.How our attempts to apply company level marketing principles to our own brands is leading us straight to burnout. Building systems and processes that allow you to serve more people while remaining in a limited container that is sustainable for your capacity. Scaling everything is not necessarily the solution. If you don't feel successful because you haven't found a way to serve a million people at once, I encourage you to take a look at that mindset. Step back, reflect, and find your version of success.Learn more about Positively Living and Lisa at https://positivelyproductive.com/podcast/If you're a DIY dynamo looking for simplicity and productivity support, you'll find it in the Positively Productive Resources Vault. It's packed with the worksheets, checklists, workbooks, and recordings I use with clients. Go to http://www.positivelyproductive.com/podcastvault where the promo code PODCAST will give you a special listener discount.CONNECT WITH RACHAEL KAY ALBERS:WebsiteInstagramMarketing Muckraking PodcastAwkward Marketing PodcastCONNECT WITH LISA ZAWROTNY:FacebookInstagramResourcesWork with Lisa! LINKS MENTIONED IN THIS EPISODE:(Find links to books/gear on the Positively Productive Favorites Page.)How Your Personal and Business Brands Connect with Karley CunninghamEthical Copy That Converts with Mia Francis-PoulinAuthenticity in Life and Business with Mallory SchlabachEthical Marketing Rebellion with Dr. Michelle Mazur GiphyDance Song Playlist V1, V2, V3Music by Ian and Jeff Zawrotny

When so much sounds the same to a prospect or existing customer stand out by creating continuity to your brand culture or even to yourself. Quick listen.

Luis talk with Christy Williams, Senior Vice President of Sales and Marketing at Highway Transport Logistics Inc. about building infrastructures through CRM to see what's happening in real time. Christy shows that building a culture at work will really empower new people in the field to represent the brand positively.

Do you want to know the foundation of building a strong brand?Your company's culture.That said, a strong brand culture isn't built overnight in some grand mission statement. A flourishing culture comes from affirming and consistent action. The foundation of which you build on trust, diverse hiring and healthy habits.It's why the six brand featured in our latest episode of The Unified Brand Podcast have flourished.So, are you frustrated your brand's culture is somewhere on the downward spiral of non-existent to downright toxic? If yes, you can listen to part two of the brand culture series---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

Is your brand culture weak at heart?You could have a great product, service or visual identity. But, if your brand's culture is bad, you'll not only undermine your external branding efforts... you could lose your business.Your brand's culture is the heart of your business and it's lifeblood. Brands like Netflix thrive because they've built their brands from the inside-out. The heart of which is a healthy, unified team that shares a vision of what their brand stands for.If your brand's heart is weak there four stages it will go through before your business flat lines…Stage one | Non-existent CultureYou don't know who you are.Stage Two | Confused CultureOnly the CEO or founder understands what the brand stands for.Stage Three | Misaligned CultureYour core doesn't match the other layers of your brand.Stage Four | Toxic CultureYour team is fighting amongst themselves and the brand feels rotten at heart.Do you recognise one of these signs?  You can start the healing process by listening to part one of our series on how to create a healthy brand culture. ---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

Aflevering 46 brengt hosts Michaël en Stef opnieuw samen in de Brand Breakfast studio om het samen te hebben over branding topics die hen zijn opgevallen en inspiratie die ze graag met merken delen. Zo hebben ze het over het almaar groeiende belang van brand culture of merkcultuur, en de vraag van organisaties hoe ze vorm kunnen geven aan interne cultuur. Maar hoe pak je dat precies aan? En kan je een merkcultuur eigenlijk opleggen? Daarna duiken ze in het al even moeilijk grijpbare concept van merkreputatie. Het spreekt voor zich dat elk merk een goed imago en een sterke reputatie nastreeft bij relevante doelgroepen. Tegelijk hebben bedrijven in tegenstelling tot hun merk weinig vat op die reputatie en zijn ze overgeleverd aan de perceptie van de wereld. Stef licht drie wetmatigheden over reputatie toe en duidt hoe merken er mee om moeten gaan. Tenslotte vertelt Michaël honderduit over LEGO®️ SERIOUS PLAY®️, de academisch onderbouwde methode om ideeën en concepten te visualiseren. Sinds kort is hij namelijk geaccrediteerd facilitator van deze systematiek, waardoor hij merken tijdens workshops makkelijker dan ooit kan helpen tot een sterke merkstrategie te komen. We lichten de voordelen van het systeem toe en laten het kind in ons los.

Bobby Hundreds started his entrepreneurial journey by creating a purpose and community through The Hundreds streetwear brand. Now, Bobby is taking his brand culture mindset to the world of NFTs with the project Adam Bomb Squad.    From writing his book This is Not a T-Shirt to building one of the most successful streetwear brands, Bobby continues to have an education-first mindset to his projects. Through Adam Bomb Squad, Bobby invites his community into NFTs with patience, trust, and understanding. So if you're new to (or scared) of crypto and the metaverse, don't worry. Bobby was in your shoes 2 years ago and is ready to bring you along the journey to understanding how NFTs can help elevate your brand.    Listen to Nathan and Bobby discuss:  The validation of seeing his first-ever hoodie worn at the mall Why the best brands act like the best of friends How one confusing Tweet led to an onboarding journey to NFT Why NFTs are the "Trojan Horse" of crypto adoption  Why Adam Bomb Squad launched with a 25,000 collection of NFTs instead of 10,000. Spending 4 months educating The Hundreds community about NFTs before launching their project The unforeseen challenges due to the fast-changing trends and pace of NFT culture  While you'll never have time to build if you don't stop and observe And much more brand and NFT advice...     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Building a strong brand starts at the top and is centered around your "why." In this episode of the Ignite Your Business® Podcast, brand strategy and business growth expert Jim Hughes discusses how your intangible brand assets increase the overall value of your business and the importance of embedding your brand into your company culture. 

"Franchisors have to soar with their strengths and manage their weaknesses…"  said Sean Falk, Commercial Lines Specialist at Hylant in a group discussion of the challenges and opportunities that await franchisors in 2022.  Join Dawn Kane, Co-founder and  CEO of Hot Dish Advertising, Michael Ianuzzi, CPA, Partner and Co-Practice Leader in Franchising at Citrin Cooperman, Michelle Rowan, COO and President of Franchise Business Review, Sherri Seiber, President of FranFund, Ty Brewster, Retail Broker at Locate.ai, Taj Adhav CEO of Leasecake and Amy Cheng, Founding Partner of ChengCohen law firm in a discussion of the changes that are happening in 2022 and how good franchisors can tap into outside expertise to manage it all and grow their systems.  And they share their tips for the best experience at #IFA2022

Core Exchange: The Intersection of Brand, Culture, and Patient Experience . Core Exchange: The Intersection of Brand, Culture, and Patient Experience

Learn how to build a brand culture. In the 35th episode of the On Branding Podcast, Arek Dvornechuck interviews Mark Miller and Ted Vaughn, and we talk about brand culture. Check out Mark & Ted's book!

This week, Christine Garrido, Swim Coach/Lead Instructor at Breathe and Splash Swim School, joins me to Share her journey to becoming a Business Owner and Mindset techniques she's learned to use to stay focused and overcome challenges. Christine is one my first Marketing Clients! We have worked together on a variety of Monthly Marketing and Business Services Since August of 2020. Marketing Content Creation and Email Marketing have been the main Business Services. Building a Small Business takes time, focused attention, and Business resources. With the right Support system, Business Strategies and Resources, Small Business Owners can grow their Business. In this Episode, we discuss… [1:20] Journey to Becoming Swim Coach/Lead Instructor [3:10] Mindset Techniques to help manage Attention [4:30] How the Swimming Sport has helped Build- A Team, Support System and Perseverance. [7:22] Business Challenges- Prioritize Hiring and Creating a solid Team; Outsourcing [8:11] Attracting Aligned Individuals- to become part of Swim School. [10:15] Business Growth- Client Referrals, Social Media Posting and Marketing [12:13] Email Marketing Benefits- Consistency, Visible Marketing Tool and Building a Brand Culture [13:11] Building a Brand Story with Email Marketing [14:20] Words to Describe your Passion [19:40] Words of Advice Links: Breathe and Splash Swim School: https://www.breatheandsplashswim.com/ Connect with Christine Garrido: Facebook: https://www.facebook.com/breatheandsplash Instagram: https://www.instagram.com/breatheandsplash Learn more about Marketing Services -Social Marketing Boutique: Marketing Content, Email Marketing: https://marketingserviceboutique.com/services Contact Us: https://marketingserviceboutique.com/contactus --- Support this podcast: https://anchor.fm/smallbusinessstrategy/support

Physical vs digital - what do your people really need?Guest: Dan Moscrop, CEO & founder of Them Design Ltd. creative agency. Branding has a real impact on the wider success of a company and can create an emotional connection with your business. There has never been a more important time to build brand engagement and workplace design plays a vital role in this process. The companies such as Them can help transform how your business engages with the people it interacts with; internally or externally. In this episode, we chat to  Dan Moscrop, advocate for print & physical experience , CEO & founder of Them Design Ltd and host of the Spacecraft podcast. Why a changing culture can create an opportunity but also be a threat to an organisational survival, if it's lost. How print can support the growing trend of creating ‘better than home' workplace environmentWhy blending physical with digital is so important for the future of workplace You may also be interested in: Spacecraft podcast by Them Design  Making sense of the new world of work - eBook Bring the benefits of large format to your organisation 

Stadium Goods has been part of the FARFETCH family since 2018. In this episode, Amanda Henderson, Partner Success Manager at FARFETCH, and John McPheters, CO Chief Executive Officer at Stadium Goods, discuss the Stadium Goods brand and culture.

Our quest today is Noel and Sanne Brad the dynamic duo behind Breda Strength & Conditioning one of the top training centers in all of Europe. Noel and Sanne talk about their new flagship gym in Breda Netherlands and how they scaled and grew in the mists of a pandemic. They speak about the ONE THING “culture” as the standard for excellence. They set the bar for expectations and deliver. That mindset has allowed their community to thrive in a time when many gyms are going out of business. Noel outlines his military background and the creation of his Defense Systems Training program helping military operators prepare for selection. Sanne details her Strong Woman program that empowers all aspects of life from training and nutrition to mental health and community. This dynamic team of husband and wife business partners and coaches is setting the standard for coaching excellence as well as 5-Diamond business practice. If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber

Are you trying to build a brand that stands the test of time, that creates a positive impact in the world? Well, In today's episode we are joined by Rachel Cross, globally-accomplished marketer, career strategist, writer, speaker, and the Chief Business Sherpa of Rachel K Group, she explains how to build your brand by developing your internal culture with a combination of authenticity and purpose that builds trust in your audience.Rachel is aglobally-accomplished marketer, career strategist, writer, speaker, and the Chief Business Sherpa of Rachel K Group, a boutique marketing consulting firm specializing in launching brands, developing world-class marketing communications, and helping creative professionals start the solopreneur business they've always dreamed of.If you are interested in finding out more and connecting with Rachel check out the links below.Website: https://www.rachelkgroup.com/LinkedIn: https://www.linkedin.com/in/rachelkcross/Facebook: https://www.facebook.com/rachelkumarcross------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

Jeremy Box with Brandstrum helps organizations craft unique brand identities that enhance their impact and expand their reach. As you will learn, branding is so much more than creating a logo.  In addition to your brand logo, Jeremy shares his insights and experiences on some of the dos and don'ts of branding and creating a great culture that will create customer as well as employee "buy in" that will deliver the results you want. 

Author, culture creator, GM at Tiny Horse Marketing Agency, and creator of the creative culture at Elevation Church. Larry shares his experiences in helping to build Elevation Church, writing his book, and leading with the Enneagram. Whether you are an Enneagram Type 8 or not, you will find value value in this interview. To experience all True Strategy has to offer for 14 days FREE click this link: https://www.truestrategy.info Free Enneagram Assessment: https://assessment.truestrategy.info Access Code: EXCLUSIVE “Applying The Enneagram” Course: https://www.truestrategy.info/offers/Nkht6QVU/checkout 25% Off: APPLY25 Want to personally connect? Email: community@truestrategy.info

Brand culture is an intrinsic part of every organization. Quite often when a company has a great Brand Culture it usually means that they also have great market success! And having an excellent Brand Culture is a key element of any branding effort! In this new episode of Talking with Branders, we are going to be exploring what is Culture Transformation and the importance of this for your brand. Follow us in Linkedin, Instagram, Facebook and Youtube as @Brandersmagazine

Brand culture has a big impact on sales and your ability to close deals. https://www.youtube.com/watch?v=adavg6eh6LUA brand culture is built on a promise, the delivery of that promise, and the feeling that people are left with when they use your product or service.A good example of a company embodying their brand promise is Spirit airlines. Spirit airlines promises you more “go.” They get you safely from point A to point B at the lowest prices, thereby leaving you with more money to travel.When Spirit airlines fulfills their promise, the customer is left with the feeling, “Wow, I can afford to go wherever I want because I'm flying Spirit!”It's essential to create this kind of feeling in customers so that they feel passionate about being associated with your brand.It's also important to care about your brand culture. If you don't define it yourself, your customers will define it for you. In order to define your culture, you have to do more than just make an empty promise. Your culture needs to be evident to the customer at every point of interaction. This means that training for your sales team is crucial. Your sales team should be good brand advocates. They should live out the elements of the brand promise everyday.By consistently living up to your brand promise, customers will be able to trust your brand and they'll feel proud to use your products or services. If your customer can't invest their pride in your brand, then you're probably failing in some way.Create a promise that people will be attracted to and then build a brand culture that reflects that promise everyday. This is the key to building trust and thus, a better business.Here is the podcast:Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode we sit down with Tracy Ftacek, salon owner, educator, leader and creator of the on demand beauty brand Pretty Convenient. Tracy shares her journey into salon ownership, why culture + communication has become her foundation for success, advice for new owners and so much more. You can find Tracy on the gram @prettyconvenientapp @tracyftacek Thank you Tracy for sharing your story with us. We love you!

In this episode I interview the great Chip Conley - the man who disrupted the hotel industry, twice. Chip first founded his own boutique hotel group, and grew it into 50 hotels, then sold it and later joined Airbnb to disrupt the industry another time. In this episode, Chip shares his ageless wisdom and he gives us a peep into his new book called Wisdom at Work - The Making of a Modern Elder. There is so much great wisdom in this episode. Make sure you subscribe and share with someone you think needs to hear Chip's messages. The interview starts at 3:03 www.chipconley.com https://www.amazon.com/Wisdom-Work-Making-Modern-Elder/dp/0525572902 If you want to this delivered to your inbox, along with other great content, go to www.tobiasdahlberg.com and sign-up for my newsletter.

To compete in today's fast paced landscape, brands know they need to be better from the inside out. In the past (see Mad Men era), the old model for brands meant developing an external brand image to influence its consumers. Since then, the art of creating a brand has evolved from logo design and ad placements to a much more complex endeavor. Within this new model, a company's true values replace its external brand image – meaning, looking good simply isn't enough. In this episode, we'll discuss what it means to develop a brand culture, how your brand can illuminate the DNA of your organization, and more.

Zappos is known for their remarkable brand and customer service. They are relentless in pursuing their values and purpose. In this episode, Tyler Williams, Zappos Fungineer, shares some of the strategies to build and continue to strengthen their brand.

Densie Lee Yohn, Season 1 favorite and our resident brand and culture expert, came back to tell us about her new book. In this episode, we discuss the link between brand and culture, what to do with a bad apple, and how you can practice leadership and fusion at any size and in any role at your business. Running time: 33:14  Subscribe on iTunes and leave us a review SHOW NOTES Mentioned in this episode: Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies – Denise’s new book! NPR: How I Built This Where host Guy Raz explores the stories behind some of the world’s most popular companies. The Culture Factor A resource center from the Harvard Business Review for identifying your company culture and how to connect it to your business strategy. Everyday Leadership by Drew Dudley In this Ted Talk, Drew Dudley dispels the myth that leadership is something only the great among us can achieve. Through stories of his own life, he recounts moments where a small act of leadership had a lasting impact on someone else’s life. He challenges everyone to practice being leaders, everyday. CONNECT WITH DENISE Email Denise: mail@deniseleeyohn.com Denise’s website All of her other awesome books! @deniseleeyohn on Twitter Denise on Facebook Denise on LinkedIn Denise on YouTube CONNECT WITH JEFF Email Jeff @JGibbard on Twitter Jeff on Facebook Jeff on Linkedin (make sure to introduce yourself) Jeff on Instagram Jeff on Snapchat CONNECT WITH CAROLINE Email Caroline Caroline on Twitter Caroline on LinkedIn CONNECT WITH THE SHOW Call us Follow us on Instagram Follow us Twitter Like us on Facebook Listen on YouTube SPECIAL THANKS TO Ray, our Audio Engineer. Thanks for cleaning up our voices and adding all that sexy production value. Kurtis, our intern. Thanks for all creating the show notes for this episode! My Dad. Happy Father’s Day, Dad. Your love, compassion, and willingness to admit fault and learn from it have forever shaped how I walk through this world. Thank

In this episode brand expert Denise Lee Yohn shares her insightful and practical wisdom on how to build a brand-led culture by integrating brand and culture. The interview episode starts at 4:07 Contact Denise: www.deniseleeyohn.com Engage with Tobias: Twitter: @tobiasdahlberg Instagram: tobiasdahlberg__ Facebook: @thetobiasdahlberg LinkedIn: https://fi.linkedin.com/in/tobbedahlberg www.wonderagency.com www.kokoromoi.com www.tobiasdahlberg.com

Andrew Barlow of Overflow Communications joins Merritt and Gary this week to tell our listeners how to imprint their brand on their corporate culture. Brands begin from the inside out - your employees have to know the culture and brand values to relay them to you customers. Andrew, Merritt and Gary will share tips and techniques to make your employees feel part of the team and to serve as your best possible brand ambassadors.