Podcast appearances and mentions of steven picanza

How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard? When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand. Wix's Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing SEO for sub-brands.  Plus, brand experts Matt Davies and Steven Picanza join the conversation to explore the nitty-gritty of balancing a sub-brand, bringing their unique perspectives to the forefront! Join us for this episode of the SERP's Up SEO Podcast as we “sub”merge ourselves into the art of managing sub-brands and all the SEO implications it brings. Key Segments [00:02:05] What's On This Episode of SERP's Up? [00:03:45] Focus Topic of the Week: Sub-Brand SEO [00:04:18] Focus Topic Guest: Claudio Cabrera [00:27:51] Deep Thought with Matt Davies & Steven Picanza [00:56:31] Snappy News [00:59:28] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Claudio Cabrera Steven Picanza Matt Davies Sarah Presch  Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center The Athletic Just Branding Podcast Talking with Branders Branding Magazine Matt Davies Brand and Culture Strategy Consultancy Steven Picanza Creative Brand Stragist News: Report: 22% Of Sites Hit By Google's Helpful Content Update Are Up 20%+ Google AI Overview Displayed Within People Also Ask

This episode's guest was Steven Picanza.To follow the Leadership Anywhere podcast, subscribe to future episodes, and check out older ones, visit our podcast page at anywhere.show. We provide more information and deeper background to each episode on our podcast site.

Are you crafting a memorable video narrative?Do you want to learn how to craft a video narrative that leaves a lasting impression on your audience?How can you shift your perspective to make your customers the heroes of your brand's narrative?Today, we discuss Brand Stories in Motion: Crafting a Memorable Video Narrative. Watch it on YouTube: https://www.youtube.com/watch?v=t7MOJZ9dk6I.Get the Transcription Here: https://bit.ly/BIGVUPodcast89In the world of branding, storytelling has emerged as a powerful tool that transcends the transactional nature of business, forging deep and lasting connections with audiences. Consequently, brands play the role of guiding mentors in the customer's narrative, aligning their values with those of their audience. However, in today's crowded digital landscape, the challenge lies in standing out amidst the noise. Brands often struggle to create narratives that resonate authentically with their audience, leading to a disconnect. It's crucial to recognize that customers crave genuine connections with brands, and merely transactional interactions fall short of fulfilling this need.It has been said that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. Hence, to truly succeed in crafting memorable narratives through video, aspiring brand storytellers must first understand the unique journeys of their audience members. Empathy is the cornerstone; stepping into the shoes of customers, understanding their pain points, and offering meaningful solutions. Additionally, consistent messaging and an unwavering commitment to authenticity will pave the way for enduring connections. As the renowned marketer, Seth Godin, aptly puts it, "People do not buy goods and services. They buy relations, stories, and magic."You'll learn how to:Adapt the Hero's Journey to fit your brand narrative without it feeling clichéd or forcedUse emotional vignettes to create a lasting impact on your audienceMaintain consistency in your brand narrative, while also evolving and staying relevant to changing times and audience preferencesOrganically integrate brand values and USPs into your story without making the narrative overly promotional or sales.About our Speaker:Steven Picanza is a Creative Brand Strategist, Branding Expert, Fractional Chief Brand, and Marketing Officer, and Host of the Branders Magazine Podcast. Since 2007, Steven has been transforming brands to stay relevant and cut through the white noise of fly-by-night tactics and bland creativity. He aims to help brands create a long-term plan to outmaneuver the competition through radical differentiation to win both market and heart/mind share.Find out more about Steven:Website: https://www.stevenpicanza.com/Linkedin: https://www.linkedin.com/in/stevenpicanza/Twitter: https://twitter.com/picanzaYouTube: https://www.youtube.com/@Picanza/BIGVU, the powerful Video, Captioning & Teleprompter App:BIGVU 7 days Trial: https://desk.bigvu.tv/register?utm_so...iOS:  https://apps.apple.com/us/app/bigvu-v...Android:  https://play.google.com/store/apps/de...Website:   https://bigvu.tv/-------------------Made Possible by BIGVU - a TV studio pro in your pocket. BIGVU transforms photos, video shoots, and tweets into stunning sequences that captivate your audience.Learn more about BIGVU:Website: https://bigvu.tvTeleprompter: https://bigvu.tv/teleprompter-app.htmlCaptions: https://bigvu.tv/create/auto-captionsGreen Screen: https://bigvu.tv/create/replace-green-screenConnect with us via:https://thevideopresentershow.bigvu.tvhttps://www.instagram.com/bigvu.makerhttps://www.facebook.com/socialvideocreator

Each week on "Marketing for Your Future," our hosts talk to experts in the marketing industry. Today, Mike White sat down with Steven Picanza from Latin & Code.To learn more check out www.latinandcode.com.

August 3, 2020 TopGun Jeffery Lay and In Store Brands Steven Picanza

Branding is a concept that has been growing in the last years. A lot of people use it in their day to day but not everybody knows what branding really is or how to implement a good branding process. In this first episode, we explored the concept of branding talking with Steven Picanza, a Global Branding consultant and educator, he is the co-founder and chief brand strategist of Latin & Code, a consulting agency focus in branding and marketing.

Meet Steven Picanza from Latin & Code. Taking a philosophical and academic approach to branding, they help companies align their core values with their day-to-day marketing actions to increase their revenue and customer loyalty. Full show notes here: https://agencytrailblazer.com/podcast/agencylife-series-steven-picanza-latin-code/ Our sponsor Content snare helps digital agencies get website & marketing content from their clients on time, in the right format, without email. Use the code TRAILBLAZER for a 20% discount. --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency. --- See acast.com/privacy for privacy and opt-out information.

In 2011 serial entrepreneur Steven Picanza’s world crumbled within a 6-month timeframe. He had a huge decision to make - does he allow what happened to be a defining moment or does he use it as a motivational tool? He chose the latter and leveraged it as fuel to rebuild parts of his business and make better life decisions. In this episode, we talk about allowing yourself to be teachable by dropping your ego. We discuss struggles business owners face. He also shares his story of selling his agency in 2012. ----- You’ll find links to everything we discussed in this episode at

CEO of The Creative Hustler, and podcast host of the same name, Steven Picanza, reveals himself! He talks about being an East Coast guy while living on the West Coast, travelling and living an unconventional life. He also reveals:The overall purpose of The Creative HustlerGrowing up in Long Island, but graduating high school in CaliforniaWhy he doesn't wait for tomorrow in living lifeThe joys (and pains) of a Yankee fan being married to a Red Sox fanYou can follow Steven on the following social media platforms:Streven's Podcast - The Creative HustlerSteven's Facebook Page - The Creative HustlerSteven'sTwitter - @Cre8tiveHustlerSteven's Instagram - @thecreativehustlerSteven's YouTube - The Creative Hustler See acast.com/privacy for privacy and opt-out information.

[Live] LIVE episode from SoCal Marketing Club: How to Scale Your E-Commerce Business Like a Badass With John Bertino, Alan Bush, Steven Picanza, and Melissa Rautenberg! We're having a blast!   [00:30] What's up Creative Hustlers! [01:00] Biggie isn't overrated… [01:13] Live at the Loading Dock in Little Italy, in SoCal. [01:30] This is John's first event on his own! [02:35] Got to chat with Josh Fechter! [02:40] You need to join Josh's Facebook group! [03:30] Here's the Interview with Josh Fechter! [04:00] So what is Growth Hacking and BAMF Media? [05:00] BAMF Media was built to handle clients. [05:21] What clients for BAMF Media look like… [06:10] Josh growth hacked his way to Mark Zuckerberg. [06:50] Facebook's Developer Conference in Chicago! [07:20] Facebook is actually running a Facebook Test Group for admins of Big Facebook Groups! [07:58] What's in store for Live SoCal Marketing event! [08:05] Some of the interviews of the night: Caden from CPC Strategy,and Nathan from Sourcify. [08:50] Where you can find Josh on the internet! [09:30] Look for Josh on a future episode, hopefully! [10:15] Steven was serious about if Josh could take down Zuckerberg. [10:54] The next interview we had was Brian Lischer! [11:17] Brian is great at Business to Business branding. [11:50] It's almost like Barbalicious! [12:15] Brian is really cerebral, and very into psychology, mythology and culture. [12:27] Brian is a really unique interview from the crowd at the event. [12:50] It's all about the internal brand! [13:05] It's the interview with Brian Lischer! [13:30] Brian works at Ignyte, and Alan works with Ignite Visibility. [14:08] What Brian does, and why Ignyte is different! [14:50] It's getting to the essence of the brand, and rebuilding around that. [15:26] Branding is expensive but a LOT goes into it. [16:03] It's going to cost more to do a REBRAND wrong! [16:33] Why Ignyte is different from others. [16:55] The external brand is only ONE SIDE of the coin! [17:40] For some companies, it's about experience in store, and when calling support! [18:49] Educating people on TRUE branding. [19:05] What BRANDING is NOT! [19:20] The craziest thing about branding… [19:59] Branding is just chemicals in the brain. [20:25] Brian just did a workshop in New York figuring out their Brand Archetype. [20:57] Where you can find Brian and Ignyte on the internet! [21:33] Tons of value at the SoCal Marketing event. [22:12] Well done to John Bertino for the event! [22:40] Some of the great speakers on the panel. [23:27] Moderating a panel is hard work. [24:40] Open mixer with SoCal Marketing Club for Entrepreneurs in San Diego.Stay Tuned for details! [25:50] Where John and the So Cal Marketing Club live on the internet! [26:28] John Bertino is always on the show. [26:57] Peace Out, Creative Hustlers [27:02] Melissa's Moment of Hustle Contact Info for Interviewees:   Josh Fechter Co-Founder BAMF Media     Website: http://www.bamf.media/ Private FB group: https://www.facebook.com/groups/growthmarketers LinkedIn profile: https://www.linkedin.com/in/joshuafechter   Brian Lischer - CEO Ignyte Brands   Website: http://www.ignytebrands.com/ LinkedIn: https://www.linkedin.com/in/lischer/ Facebook: https://www.facebook.com/ignytebrands/   John Bertino Website: Theagencyguy.com Twitter: @theagencyguyinc Linked In: John Bertino Email: john@theagencyguy.com SoCalMarketing Club: @SCMarketingClub / www.socalmarketingclub.com

Steven Picanza is an entrepreneur, brand architect, and business strategist with a core purpose centered around connecting people, products, and organizations with their core audience. He is the co-founder of the lifestyle brand for the creative entrepreneur, "The Creative Hustler", as well as co-founder of the brand strategy firm Latin & Code with his wife Melissa. Steven is also a partner with The Agency Guy, a business consultancy referring brands of all sizes to the right marketing firm based on capabilities, culture, and strategy. Steven, being passionate about all things creative, is also an Executive Board member of The San Diego Entertainment & Arts Guild, a non-profit organization he helped found in 2009.Learn More:http://www.thecreativehustler.com/personal-branding-blueprintInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Steven Picanza is an entrepreneur, brand architect, and business strategist with a core purpose centered around connecting people, products, and organizations with their core audience. He is the co-founder of the lifestyle brand for the creative entrepreneur, "The Creative Hustler", as well as co-founder of the brand strategy firm Latin & Code with his wife Melissa. Steven is also a partner with The Agency Guy, a business consultancy referring brands of all sizes to the right marketing firm based on capabilities, culture, and strategy. Steven, being passionate about all things creative, is also an Executive Board member of The San Diego Entertainment & Arts Guild, a non-profit organization he helped found in 2009.Learn More:http://www.thecreativehustler.com/personal-branding-blueprintInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Entrepreneurship is a roller coaster ride, with extreme highs and lows. So how do you keep yourself motivated during the rough times? Today’s guests are honest in sharing the despair they have faced as well as the successes – and that was just this week! They are prepared to teach you how to be a creative hustler – embracing the process, increasing your bounce back rate, and living at the intersection of creativity and business.   Steven Picanza and Melissa Rautenberg are the husband-wife team behind The Creative Hustler, a lifestyle brand for creative entrepreneurs, as well as the brand strategy firm Latin & Code. Steven brings his talents as a brand architect, business strategist and creative entrepreneur to these endeavors, as he works to connect people, products, and organizations with their core audience.   The yin to his yang, Melissa has the tactical skills to bring Steven’s vision to life. With an expertise in inbound marketing, SEO, and PPC, her no bullshit approach has built meaningful campaigns across a variety of industries. Today they explain the unifying principles of creative hustlers and how they create balance in their lives. Listen and learn how to shift your mindset to accept that ‘the obstacle is the way.’   Key Takeaways How ‘The Creative Hustler’ originated Steven coined the phrase at a talk in 2011 Debuted ‘manifesto’ at conference in London last summer Brainstormed expansion of idea on plane ride home Focus on living at the intersection of creativity and business   The unifying principles of creative hustlers There is opportunity everywhere We can use each other’s strengths in an ecosystem rather than an ‘egosystem’   Why entrepreneurs have a social responsibility to share the possibilities available in gig economy   The greatest challenges faced by creative hustlers Motivation to continue after failure Determination to bounce back   How to avoid highlight reel syndrome Don’t compare yourself to another’s perfect post Remember that everyone is presenting their best selves on social   The importance of mindset Necessary component of long-term strategy Helps you learn to love the process and see the bad as opportunity   How Melissa and Steven decide if a client is a good fit Look for people who ‘get it’ Core values must match Client believes in their own product Wants to better themselves and their brand   How Melissa and Steven work together Steven plays part of orchestrator Melissa’s role is tactical, realizing the vision Together, their strengths offer clients a 360° view   How Melissa and Steven stay driven ‘Success is the only option’ Surround selves with inspiring people   How Melissa and Steven create balance There is no personal and business life, there’s just life Stop and go on a hike or cook dinner Enjoy what’s around you in order to recharge   Melissa and Steven’s advice for aspiring entrepreneurs Conquer your tiny corner of the internet No one will do it for you, but others will want to help once you start Serve others and be of value, without expecting something in return Fall in love with the process    Resources The Obstacle is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday   Connect with Melissa & Steven Creative Hustler Website Facebook Instagram Steven on Twitter Melissa on Twitter

[Publisher needs to add a card at awesound.com/payments] Steven Picanza from The Creative Hustler talks about creativity and how you can harness it and make money by asking yourself the right questions.The Remote Podcast is for anyone looking to leave their office jobs in order to join the location independent movement. The podcast features in-depth and unfiltered one-on-one interviews with digital nomads. It gives you a behind-the-scenes look at what a location independent lifestyle is really like. Living a remote lifestyle is a choice. Through listening to each guest's story, you'll see that there are infinite ways in which you can live and work remotely. All you need is a computer, internet access, and plenty of hard work! Visit The Remote Lifestyle (theremotelifestyle.com) for more great content on location independence and digital nomadism.Click to view: show page on Awesound