Transforming Goals into Growth

Is your website experience overly complicated? Confusing and unintuitive? Not converting well enough? This show is for you! Believe it or not, your user experience is always working for you or against you - there is no neutral ground. In today's episode, Mackenzie talks about the ROI of an excellent user experience, the costs of a poor user experience, and offers 8 handy tips to improve your company's user experience! For more information on INTO's UX Audit as mentioned in the show, visit https://www.into.agency/ux-audit. And if you love the show, leave us a 5-star review!

Swiss Army Knife is an icon of utility and smart design - a single tool that can help to complete a wide variety of tasks. The idea of the “swiss army knife” employee isn't new. But, it does have a renewed sense of relevance for many companies in 2020. In today's episode, host Mackenzie Caudill (Strategy Director, INTO Agency) unpacks how cultivating "swiss army knife" employees can help a company achieve more sales, fewer refunds, higher loyalty, better customer lifetime value, and higher revenues.

Far too often, companies have a "break / fix" relationship with IT instead of incorporating IT initiatives as an intentional part of their strategy. In today's Interview Special, Mackenzie speaks with Michael Pahl, President and Owner of WinonaIT, about how IT can help a business break down barriers, beat the competition, and achieve business goals. From trends to tactics, this episode explores how the right view of IT - as an enabling resource - can make the difference in unlocking growth for an organization.

From the mythical age to the modern era, leaders have longed for a “crystal ball view” into what's coming next. However, planning for the future always involves the inherent element of uncertainty. As 2020 exemplified, it is impossible to predict how events will play out with 100% accuracy. So, how can executives "future-proof" their company to be prepared for any future? In today's episode, Mackenzie Caudill (Strategy Director, INTO Agency) introduces the concept of "predictors" versus "optimizers", and talks about how balancing the two is critical to future-proofing any organization.

Companies worldwide - regardless of size, location, and industry - share a common set of goals: increase revenue, maximize return-on-investment, drive conversions, improve customer loyalty, and raise brand equity. However, most businesses share a common obstacle to achieving these goals. They take an "Inside-Out" approach to strategic planning versus "Outside-In". In today's episode, Mackenzie and INTO Senior Strategist, Josh Jones, unpack what "Outside-In" thinking is and how it unlocks true business value.

73% of all customers say that experience is an important factor in their purchasing decisions, behind price and quality (Deloitte). More than two-thirds of companies today compete on the basis of customer experience (Gartner). Today, experience optimization should be at the top of every executive's "to-do" list - yet, the majority of companies still fall short. In today's podcast, Mackenzie outlines why experience is so critical and the keys to crafting an experience that converts.

Many companies try to achieve their sales goals by being universally relevant. Does that work? Is it even possible? In today's episode, Mackenzie talks about how target audiences are like buried treasure. Every company has them, and the ones who do the work to uncover and understand them will reap the benefits - from improved return-on-investment to higher conversion rates.