Podcasts about companies

Joe Lonsdale reveals how Palantir recruited its first hundred employees, why the best candidates always chose equity over salary, and how the war for top tech talent has exploded in the AI era.

The market is dropping and oil is up today as the Middle East continues to be on investors' minds. But is this a panic the market will get over or the kind of action that will push the economy into recession? Travis Hoium, Lou Whiteman, and Matt Frankel discuss: - Rising oil prices and today's market - Target's ho hum business - Do insider buys really matter? Companies discussed: Target (TGT), SoFi (SOFI), Shift4 (FOUR), ServiceNow (NOW). Host: Travis Hoium Guests: Lou Whiteman, Matt Frankel Engineer: Dan Boyd Disclosure: Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, “TMF”) do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. We're committed to transparency: All personal opinions in advertisements from Fools are their own. The product advertised in this episode was loaned to TMF and was returned after a test period or the product advertised in this episode was purchased by TMF. Advertiser has paid for the sponsorship of this episode. Learn more about your ad choices. Visit ⁠⁠⁠⁠⁠⁠⁠⁠megaphone.fm/adchoices⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Phong Le is CEO of Strategy (formerly MicroStrategy), and David Bailey is CEO & Chairman of KindlyMD. This conversation was recorded live at Bitcoin Investor Week in New York. In this conversation, we discuss Strategy's evolution from a bitcoin holding company to a leveraged treasury and now a digital credit platform, including the launch of its perpetual preferred product designed to offer bitcoin exposure with lower volatility and yield. We also cover capital markets strategy, competition among bitcoin treasury companies, macro impacts, and bitcoin's continued integration into Wall Street and global finance.======================BitcoinIRA: Buy, sell, and swap 80+ cryptocurrencies in your retirement account. Take 3 minutes to open your account & get connected to a team of IRA specialists that will guide you through every step of the process. Go to https://bitcoinira.com/pomp/ to earn up to $1,000 in rewards.======================Arch Public is an agentic trading platform that automates the buying and selling of your preferred crypto strategies. Sign up today at https://www.archpublic.com and start your automated trading strategy for free. No catch. No hidden fees. Just smarter trading.======================0:00 - Intro0:25 - Strategy's three phases of buying bitcoin7:04 - Bitcoin's graduation into Wall Street & traditional finance10:11 - Macro economy & Fed policy12:01 - Would they ever sell their bitcoin holdings?15:26 - Bitcoin, government policy, & political adoption19:52 - The responsibility of running a public bitcoin company26:35 - The future of bitcoin treasury models & consolidation

The guys sit down with Jack Lutzel and Meghan Geer of Coastal Companies in Rhode Island, and Mike Santolucito of Outdoor Pride of Massachusetts and New Hampshire to hear how they fared during the largest winter storm to hit in years!

Trump's election win changed everything. The fact that Democrats couldn't cheat enough to win was apocalyptic for them. But good for America and the world. Look at how the world looks now. America is not the only country winning, as the Trump Doctrine has changed the way countries view things.Companies are adjusting their immigration policies to that of America.They are ridding themselves of radical Islam, with countries like Japan taking radical steps. Trump gave the world permission to push back on NWO and other equally nonsensical stuff. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We had so much fun honoring a few "Living Legends" from the Black American community as we close out Black History Month. Grab your coffee or tea, sit back, and enjoy this hilarious show! Oh yeah, share it with a friend or two.Thanks to all of our supporters on Stereo App!Stereo – Let's talk!Check ALL 19 Black American CEOs that have led Fortune 500 Companies by clicking the Forbes link below. The 19 Black CEOs that have lead Fortune 500 companies since 1955 | Fortune

Following the Supreme Court decision on tariffs, big companies including FedEx, Dyson, and L’Oréal are suing to recoup money paid. NPR’s Alina Selyukh explains why getting it back could be tricky. Some progress appears to have been made in the latest round of talks between the U.S. and Iran. Olivia Le Poidevin of Reuters joins to discuss why the two sides are still far apart. Mexican President Claudia Sheinbaum is under intense pressure to confront drug cartels. Emily Green of Reuters dissects how the killing of Mexico’s most powerful drug lord was a risky move. Plus, Hillary Clinton gave a deposition in the House’s Epstein investigation, why Netflix is backing out of the deal to buy Warner Bros., and Pope Leo tells priests not to use AI in homilies. Today’s episode was hosted by Cecilia Lei.

Today's Headlines: Former Secretary of State Hillary Clinton testified before the House Oversight Committee in the first of two days of Epstein-related depositions involving the Clintons. The closed-door hearing was briefly paused after Rep. Lauren Boebert leaked a photo of Clinton testifying to right-wing podcaster Benny Johnson, who posted it online. Clinton later told reporters she “did not know Jeffrey Epstein” and criticized the committee for not calling individuals more prominently named in Epstein files. She also said lawmakers repeatedly questioned her about UFOs and “Pizzagate.” Meanwhile, U.S.–Iran nuclear talks resumed in Geneva, with officials describing discussions as “positive,” even as concerns linger about potential military escalation. In New York, Columbia University student Elmina Aghayeva was detained by ICE agents inside her campus housing after agents reportedly misrepresented themselves to gain entry. She was later released following intervention by NYC Mayor Zohran Mamdani, who was meeting with Donald Trump at the White House regarding housing investment proposals. Vice President JD Vance announced a pause on $259 million in Medicaid funding allocated to Minnesota, signaling potential broader funding freezes. In Kansas, the Republican-controlled legislature overrode Gov. Laura Kelly's veto to enact a law invalidating updated gender markers on driver's licenses and birth certificates for transgender residents. In media and tech, Netflix withdrew its bid to acquire Warner Bros. Discovery, clearing the way for Paramount's higher offer. AI company Anthropic announced it is dropping its 2023 voluntary safety pledge amid competitive pressure. More than 1,800 companies have filed lawsuits seeking refunds for Trump-era tariffs ruled illegal, totaling roughly $130 billion. Finally, Trump also invoked the Defense Production Act to boost domestic production of glyphosate, the active ingredient in Roundup, despite ongoing litigation linking the herbicide to cancer, and a new military readiness report additionally calls for major Pentagon reforms in cybersecurity, procurement, and tech modernization. Resources/Articles mentioned in this episode: NYT: Hillary Clinton Denies Knowing Epstein or His Crimes in a Tense Deposition Axios: U.S.-Iran nuclear talks were "positive," senior U.S. official says NBC News: Columbia president says student was detained by DHS agents who claimed they were looking for missing child PBS: Mamdani pitches Trump on housing investments by mocking up newspaper with his name in the headline Axios: Trump admin cites fraud in freezing Minnesota Medicaid funds CJ Online: Kansas invalidates IDs and birth certificates of transgender people The Hollywood Reporter: Netflix Backs Out of Warner Bros. Bidding, Paramount Set to Win Time: Anthropic Drops Flagship Safety Pledge WSJ: The $130 Billion Race for Companies to Get Their Tariff Money Back NYT: Trump Order Aims to Boost Weedkiller Targeted in Health Lawsuits Axios: Exclusive: U.S. must overhaul military readiness and tech metrics, report urges Subscribe to the Betches News Room and join the Morning Announcements group chat. Go to: ⁠⁠⁠betchesnews.substack.com Morning Announcements is produced by Sami Sage and edited by Grace Hernandez-Johnson Learn more about your ad choices. Visit megaphone.fm/adchoices

Austin shares his thoughts on why you need to go beyond just getting the knowledge if you want to change careers.Time Stamped Show Notes:[0:25] - Why you need to go beyond just getting the knowledge[1:35] - Companies need to know what value you will bring to the table[2:50] - Find ways to build your own experienceWant To Level Up Your Job Search?Click here to learn more about 1:1 career coaching to help you land your dream job without applying online.Check out Austin's courses and, as a thank you for listening to the show, use the code PODCAST to get 5% off any digital course:The Interview Preparation System - Austin's proven, all-in-one process for turning your next job interview into a job offer.Value Validation Project Starter Kit - Everything you need to create a job-winning VVP that will blow hiring managers away and set you apart from the competition.No Experience, No Problem - Austin's proven framework for building the skills and experience you need to break into a new industry (even if you have *zero* experience right now).Try Austin's Job Search ToolsResyBuild.io - Build a beautiful, job-winning resume in minutes.ResyMatch.io - Score your resume vs. your target job description and get feedback.ResyBullet.io - Learn how to write attention grabbing resume bullets.Mailscoop.io - Find anyone's professional email in seconds.Connect with Austin for daily job search content:Cultivated CultureLinkedInTwitterThanks for listening!

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Look closely, and a pattern begins to emerge from this week's stories. The pieces are all there, just not yet put together. But once they are, something surprising comes into focus. On the show: Niu Honglin, Steve & Yushan

LEGO is celebrating 30 years of Pokemon, We get to see a throwback scene from a CLASSIC Batman film, and more. damn. crocs. Just stop! That and more on thsi week's Bricking LEGO News!FOLLOW my YouTube channel: Back 2 BrickSet Review: 76466 Sorcerer's Stone Collectors EditionRebrickable Review: Piplup by KraftyKoopa AND Flareon by dst212300th Brickheadz!LEGO Dream Documentary - LINKPokemon Center Insiders rewardProject Hail MaryMarch Shopping listDark Knight throwbackSMART appCarbon removal tech20% off LEGO NikeBantha Make-and-TakePokemon Scavenger HuntDelays!British Motor ShowShuttlepod down southFlorist shop funBricklink Designer Program Series 7Botanical cardsVirginia kids supportmore effing crocsthe Brit Awards!Thank you, Patrons! - Bellefonte Bricks Studio, Jimmy Tucker, David, Paul Snellen, Lee Jackson, Pop's Block Shop, Steve Miles, David Support the showSee some of the designs I've built - REBRICKABLE.COMHead over to Back2brick.com for links to the latest LEGO set discounts!Support the podcast through our affiliate links AND join the Back 2 Brick Patreon!Have a question? Want to be a guest? Send me a message!backtobrick@gmail.comBack 2 Brick Podcast is not an affiliate nor endorsed by the LEGO Group.LEGO, the LEGO logo, the Minifigure, and the Brick and Knob configurations are trademarks of the LEGO Group of Companies. ©2025 The LEGO Group.

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On Food Talk with Dani Nierenberg, Dani speaks with Jules Pretty, an Emeritus Professor of Environment and Society at the University of Essex. They discuss how storytelling can foster hope, transformation, and agency in the face of the climate crisis; why it's ineffective to use fear to drive change; and the vulnerability we need to move forward. Plus, hear about the producers turning down multi-million dollar offers to convert their farms into data centers, the companies supporting legislation to fight food waste, the decline of deforestation in Brazil, and more.  While you're listening, subscribe, rate, and review the show; it would mean the world to us to have your feedback. You can listen to "Food Talk with Dani Nierenberg" wherever you consume your podcasts.

BrainChip CEO Sean Hehir joins me to unpack where artificial intelligence is actually headed—and why the dominant “everything in the data center” narrative is incomplete.Most AI conversations fixate on massive models, GPU farms, and trillion-dollar infrastructure bets. This episode shifts the frame. Sean and I explore the structural reality that power consumption, latency, and grid constraints are forcing AI to decentralize—and what that means for founders, engineers, and the broader economy.Sean explains how neuromorphic computing and ultra-low-power silicon enable AI inference outside the data center—inside wearables, medical devices, drones, manufacturing systems, and even space applications. We examine why CPUs and GPUs aren't optimized for edge workloads, how custom silicon changes the economics, and why power efficiency isn't a side issue—it's the bottleneck that determines what scales.The conversation expands into workforce displacement, labor fluidity, productivity cycles, and whether technological acceleration inevitably creates unemployment crises—or simply reshuffles value creation again, as history repeatedly shows.This isn't a speculative futurism episode. It's a grounded look at model trends, infrastructure limits, and how companies survive inside a market moving at month-scale rather than decade-scale.The lesson isn't that AI replaces everything.It's that architecture determines outcomes.TL;DR* AI is centralizing in data centers—but it's also rapidly decentralizing to the edge* Power constraints will shape the next phase of AI more than hype cycles* Neuromorphic and event-driven silicon drastically reduce energy per compute* Edge AI enables medical wearables, safety detection, space systems, and industrial automation* Models are getting larger—but optimization techniques will shrink them into smaller form factors* Productivity gains historically displace tasks—not human adaptability* The future isn't about bigger servers—it's about smarter distribution* Lowest power per compute is a strategic advantage, not a marketing lineMemorable Lines* “Don't bet against humanity. We're very creative.”* “The future of AI isn't just in data centers.”* “Power isn't a feature—it's the constraint.”* “If you're the lowest power solution, you will always have customers.”* “Architecture decides what becomes possible.”GuestSean Hehir — CEO of BrainChipTechnology executive leading the commercialization of neuromorphic AI processors focused on ultra-low-power edge inference. Oversees BrainChip's evolution from early engineering innovation to market-driven, customer-focused deployment.

What do you do with a bucket truck after Christmas light season is over? If you're Trevor, you start installing signs; and eventually build two separate companies from that single piece of equipment. In this episode, Aaron sits down with Trevor Lavy, a former utility lineman who stumbled into the sign industry through a power washing trailer, some vinyl graphics, and a whole lot of entrepreneurial hustle. From buying a struggling vinyl shop to surviving a skid steer falling off a trailer on the interstate, Trevor shares the raw, unfiltered journey of building Vantage Signs and Sign Service Pro. The conversation dives deep into the decision to split a sign company into two separate entities—one for manufacturing, one for installation—and the unexpected pros and cons that came with it.

John is joined by Dennis H. Hranitzky, partner in Quinn Emanuel's Salt Lake City office, and Fritz Scanlon, of counsel in Quinn Emanuel's Washington, D.C. office. They discuss the recent Supreme Court decision invalidating all tariffs President Trump imposed under the International Emergency Economic Powers Act (IEEPA). IEEPA tariffs had generated an estimated $160 billion in revenue and were central to the administration's tariff policy.The administration justified these tariffs based on declared national emergencies, including fentanyl trafficking and persistent trade deficits. The Court did not rule on whether those circumstances constituted true emergencies. Instead, the Court held that the tariffs were invalid because the Constitution assigns all taxing authority to Congress, and the IEEPA did not expressly grant the President the power to impose tariffs.In response to the Supreme Court's ruling, the administration has now turned to other statutes, including Section 122 of the Trade Act of 1974, which allows temporary tariffs of up to 15 per cent for 150 days to address balance-of-payments concerns. Other tools, such as Section 232 of the Trade Expansion Act of 1962, permit product-specific tariffs tied to national security findings, but require administrative investigations and procedural safeguards. These mechanisms provide less unilateral flexibility than IEEPA had afforded.John, Dennis, and Fritz also discuss the prospects for companies obtaining refunds through litigation. Importers who directly paid the invalidated tariffs appear to have strong claims for reimbursement, primarily through the U.S. Court of International Trade in New York, which has exclusive jurisdiction over tariff disputes. A two-year statute of limitations generally applies. While companies' right to obtain refunds is viewed as legally solid, delays are anticipated through procedural defenses and litigation tactics. Additional complexity arises for downstream purchasers who indirectly bore tariff costs; their recovery prospects will likely depend heavily on contractual allocation of tariff liability and other fact-specific circumstances.Podcast Link: Law-disrupted.fmHost: John B. Quinn Producer: Alexis HydeMusic and Editing by: Alexander Rossi

On this episode of the Blue Collar Nation, Eric and Larry sit down with Nate Cisney and Stacy Sargent of Restoration Made Simple for a high-energy, no-fluff conversation about what actually moves the needle in home service businesses.From scaling multi-million dollar restoration companies to building real-world technician training systems, Nate and Stacy break down the leadership mistakes that quietly sabotage growth — and the simple disciplines that separate thriving companies from struggling ones.Inside this episode:Why sending a tech to certification training isn't enoughThe critical difference between micromanagement and accountabilityThe one leadership habit that can instantly change your companyWhy most owners fail at follow-through — and how to fix itHow to train technicians beyond theory and into real-world competenceWhy Gen Z employees demand coaching, clarity, and purpose — and why that's actually a good thingYou'll also hear powerful insights on system implementation, morning meetings, SOP execution, and why the future of workforce development isn't obedience — it's ownership.If you're a restoration contractor, HVAC owner, plumber, electrician, or any blue-collar entrepreneur who wants better performance, stronger culture, and higher accountability, this episode is your wake-up call.Because at the end of the day, the biggest shift in your company won't come from better equipment.It will come from better leadership.TITLE SPONSOR:Super Tech UniversityDramatically improve your team's performance with a system of short daily video lessons training your team in soft skills. When you invest in your team and teach them soft skills, your team can make you more profit. Go to https://supertechu.com/ for more info.Click here for a discount: https://supertechu.com/register/podcastoffer/.Here is an entrepreneur's story you will relate to.SPONSOR: C&R MagazineC&R magazine is the leading periodical in the Cleaning and Restoration industry. Owner and editor Michelle Blevins has brought printed copies back from the dead to increase reader experience. Go to www.candrmagazine.com to get your free copy sent directly to your home or business.

Assemblymember Chris Ward (D–San Diego) held a press conference Tuesday at the State Capitol to announce the introduction of AB 1542, new legislation to strengthen protections for sensitive personal data; continued efforts to advance AB 322, a two-year bill to ban the sale of geolocation data; and renewed momentum for AB 1337, a two-year bill currently pending in the Senate Judiciary Committee to modernize public-sector privacy protections. The press conference brought together consumer advocates, civil rights organizations, and privacy experts to underscore the urgency of protecting Californians' personal information from misuse, exploitation, and sale without consent. “Californians should not have to worry that their sensitive personal information is being sold to the highest bidder,” said Assemblymember Chris Ward. “From precise location data to deeply personal information, these bills work together to stop the sale of geolocation data, strengthen protections for sensitive information, and ensure government agencies are held to modern privacy standards. California led the nation on privacy once before, and we must continue to lead as technology evolves.” Justin Brookman, Director of Tech Policy at Consumer Reports, warned that data-driven pricing and monetization practices are outpacing existing protections. “People should not have to worry that their sensitive personal information is going to be sold to the highest bidder,” Brookman said. “The California Consumer Privacy Act was groundbreaking, but it needs to be updated to address the realities of the modern data ecosystem. Companies should use personal information like geolocation to deliver the services we ask for—not to secretly monetize it through data brokers.” Advocates emphasized the heightened risks these practices pose to vulnerable communities. “When businesses sell and trade sensitive personal information like precise location or immigration status, they open the door to surveillance, targeting, and exploitation. Those harms fall the hardest on the most vulnerable in our community, including immigrants, LGBTQ+ individuals, and survivors of domestic violence and human trafficking," said Lan Le, Policy Advocate at Asian Americans Advancing Justice Southern California (AJSOCAL). “These data privacy bills send a clear message: dignity and safety are rights, not commodities.” Supporters also highlighted the need to modernize how public agencies handle personal data. “In an era of increasing digital surveillance and data collection, it's crucial that our privacy laws evolve,” said Rindala “Rin” Alajaji, Associate Director of State Affairs at the Electronic Frontier Foundation. “AB 1337 is a much-needed update to ensure local governments are held accountable for how they handle personal data.” Tracy Rosenberg, Executive Director of Oakland Privacy, underscored how the measures work together. “The bill duo of AB 1337 and AB 322 attacks our current dystopia in two vital ways,” Rosenberg said. “They modernize privacy protections, add transparency and limits around precise location data, and curb invasive practices that expose Californians to government and industry overreach.” John Bennett, Initiative Director at CITED, emphasized the broader democratic stakes. “Privacy and freedom of movement are cornerstones of a healthy democracy,” Bennett said. “It's time to strengthen our data privacy laws and fulfill the promise of California's constitutional right to privacy—so people can move, assemble, and participate in civic life without fear of surveillance.” Ward's legislative package builds on California's landmark privacy framework to protect sensitive personal data, prohibit the sale of geolocation information, and ensure privacy rights keep pace with modern technology.

CJ sits down with Mike Jung, Co-Founder and Managing Partner of Founders Circle Capital. They unpack the rise of structured liquidity, how secondaries went mainstream, and what CFOs should know before running a tender. Mike shares lessons from the dot-com era, AI's “super cycle,” and what separates durable growth companies from hype.—SPONSORS:RightRev is an automated revenue recognition platform built for modern pricing models like usage-based pricing, bundles, and mid-cycle upgrades. RightRev lets companies scale monetization without slowing down close or compliance. For RevRec that keeps growth moving, visit https://www.rightrev.comRillet is an AI-native ERP built for modern finance teams that want to close faster without fighting legacy systems. Designed to support complex revenue recognition, multi-entity operations, and real-time reporting, Rillet helps teams achieve a true zero-day close—with some customers closing in hours, not days. If you're scaling on an ERP that wasn't built in the 90s, book a demo at https://www.rillet.com/cjTabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/runAbacum is a modern FP&A platform built by former CFOs to replace slow, consultant-heavy planning tools. With self-service integrations and AI-powered workflows for forecasting, variance analysis, and scenario modeling, Abacum helps finance teams scale without becoming software admins. Trusted by teams at Strava, Replit, and JG Wentworth—learn more at https://www.abacum.aiBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsMetronome is real-time billing built for modern software companies. Metronome turns raw usage events into accurate invoices, gives customers bills they actually understand, and keeps finance, product, and engineering perfectly in sync. That's why category-defining companies like OpenAI and Anthropic trust Metronome to power usage-based pricing and enterprise contracts at scale. Focus on your product — not your billing. Learn more and get started at https://www.metronome.com—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNMike: https://www.linkedin.com/in/mikjunghttps://www.founderscircle.com/CJ: https://www.linkedin.com/in/cj-gustafson-13140948/https://www.mostlymetrics.com—TIMESTAMPS:1:08 Founder Circle origin3:15 The founder liquidity insight5:16 Staying private longer problem6:04 Secondary market control vs chaos8:44 Secondaries over IPOs10:12 Liquidity keeps VC alive11:27 Ask Jeeves dot-com lesson12:26 $190 to $1 + AMT reality13:10 Sponsors — RightRev | Rillet | Tabs16:39 Private share opacity risk20:25 Founder + employee liquidity playbooks21:55 Early investors need liquidity too22:31 Cap table math actually matters24:17 SPV fee stacking insanity25:37 Sponsors — Abacum | Brex | Metronome28:54 Tender offer guardrails30:09 Minimum vs maximum liquidity balance33:01 Growth stage sweet spot + IPO bar rising34:17 AI Cambrian explosion34:58 Buying fear vs buying hype36:29 AI growth sustainability37:19 Founder-led advantage + product velocity38:47 TAM is created, not measured41:06 Anti-portfolio lessons43:01 What is a supercycle44:34 Do supercycles end in crashes?46:16 AI's unprecedented adoption curve48:31 Community as a moat52:50 Earning the right to be on the cap table

How to Fix Your Underperforming B2B SaaS Funnel for Quick Revenue Wins In the fast-paced world of B2B SaaS, the ability to go to market, iterate on feedback, and close deals rapidly is the ultimate competitive advantage. Unfortunately, many sales and marketing teams find themselves stalled by underperforming funnels that drain resources without delivering measurable results. When growth plateaus, the challenge lies in transforming these stagnant pipelines into high-velocity growth engines without requiring massive capital or long timelines. So, how can B2B SaaS teams identify the hidden leaks in their customer journey and unlock quick-win revenue through a strategic, data-driven approach? That's why we're talking to April Syed (CEO of Aperture Codex), who shares her expertise on fixing an underperforming B2B SaaS funnel for quick revenue wins. During our conversation, April discussed the importance of leveraging data to pinpoint “quick wins,” such as streamlining sales processes and eliminating high-friction points in user onboarding. She explained how to fix “conversion killers” like messaging misalignment and highlighted the necessity of aligning marketing and sales efforts to ensure a seamless experience. April also advocated for a culture of continuous testing, using small, incremental experiments to de-risk major strategic shifts. She emphasized the value of regular customer journey mapping to maintain a predictable, sustainable, and highly efficient path to profitable growth. https://youtu.be/VeeFMznhCfw Topics discussed in episode: [07:24] Why your Ideal Customer Profile (ICP) must be a “living, breathing” document reviewed quarterly, not a static file sitting in a deck. [11:24] The critical mistake of treating marketing as a cost center rather than a revenue driver, and how it leads to “vanity metrics” over actual sales. [13:53] Why you should focus on small, incremental tests to “de-risk” big spends before committing to expensive strategies like rebrands. [18:05] The 5-Point Conversion Diagnostic: A framework to analyze time-to-value, messaging alignment, behavioral triggers, follow-up timing, and pricing friction. [23:07] A real-world example of how “pricing friction” (forcing an annual upgrade) caused a loyal promoter to churn to a competitor. [27:24] How to audit your funnel for “Quick Win” revenue opportunities in under 30 days by analyzing where deals stall in the CRM. [35:27] Why no marketing asset is ever “final”, and why high-traffic landing pages should be in a state of constant A/B testing. Companies and links mentioned: Apryl Syed on LinkedIn  Aperture Codex  Superhuman Notion  Motion Transcript Christian Klepp, Apryl Syed Apryl Syed  00:00 Brand for instance, doesn’t work itself into any metric, but it makes every metric better across the board. Sometimes we’re chasing these metrics and like the attribution of where a particular deal came from, or how did they find out about us, and we’re not thinking about all of the things that are outside in the flywheel that are, you know, causing that person to, yes, eventually convert. But were there seven or eight other things that kind of they interacted with. Christian Klepp  00:26 In the world of B2B SaaS speed is the name of the game. Get to market, quickly collect feedback, quickly iterate quickly and close deals quickly. But what happens if your sales and marketing teams get stuck with underperforming funnels that don’t generate the results you need? How can teams turn these funnels into growth machines without massive spend or long timelines? Welcome to this episode of the B2B Marketers on a Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking with Apryl Syed, who will be answering this question. She’s the CEO of ApertureCodex who gives founders the strategy and the psychology needed to jump into fast revenue gains. Let’s dive in. Okay, and away we go. Apryl Syed, welcome to the show. Apryl Syed  01:12 Thank you so much, Christian. I’m so excited to be here. Christian Klepp  01:15 Glad to have you on the show. I think we had such a great pre interview conversation. I kept telling myself I should have hit record, and I talked to you the first time, right? But, you know, two times is a charm or three times. But anyways, this is the second time we’re talking. So I’m really looking forward to this conversation Apryl, because we’re going to touch on a topic today that I think is not just relevant to sales teams. It’s really important to marketing teams as well. So I’m going to keep the audience in suspense just a little while longer while I set up this first question. Right? So you’re on a mission to help B2B SaaS teams turn underperforming funnels into growth machines without massive spend or lengthy timelines, and for people that didn’t hear that the first time, I think everybody wants something like that, right, quick results without spending massively, right? So for this conversation, I’d like to focus on the following topic and just unpack it from there, right? So how can SaaS teams leverage a quick win revenue approach for better and more predictable growth. And I mean, come on Apryl, who the heck doesn’t want that, right? Who doesn’t want predictable growth, right? So I want to kick off this conversation with two questions, and I’m happy to repeat them. So first one is, where do you see many SaaS teams struggle with revenue growth? And the second question is, what are some of the key causes of this? Apryl Syed  02:44 It’s really great, by the way. As a side note, I got turned down for a podcast this week because they said I talked too much about quick wins, and they felt that it conflicted with their policy. I won’t mention the name, they’re an agency out there, but they were all about big spend, and they felt that I conflicted with that. And this exactly ties in. This is probably why the subject that I talk about so. Christian Klepp  03:13 Well, I’m sorry for them. Apryl Syed  03:15 Yeah, that’s okay. That’s okay. We don’t, we don’t match. You know, I’m not for everyone. Well, I think that, like SaaS teams don’t realize that they’ve got data. And within their data really, really lies some of the tweaks, opportunities and things like that that can make them extra revenue that they might not be looking at today. And I think, you know, perhaps it’s in tweaking their sales process. Maybe they don’t have a sales process misalignment between sales and marketing. Marketing is talking about one thing, sales is selling another thing, or could be marketing is marketing to one type of industry and user, and sales is saying that’s not the right user. It’s something completely different, that misalignment in itself causes revenue conflict, revenue opportunities. And you know, sometimes it’s spending on expensive tools before you’ve actually broken down some of those points in the funnel. Or could be tools that you’re getting a lot of data from, or they’re not doing anything with the data on a regular basis. So I think, you know, those are where I see some of those, like, struggle with revenue because of some of those issues and and then I think your second question was kind of like, well, how to, how do they kind of avoid some of those scenarios? Right? Christian Klepp  04:40 It was more about the the key causes, but you but, but you did talk about that already, right?   Apryl Syed  04:44 So, right, right? That definitely is there. Well, I think, you know, it’s also could be, you know, where they’re chasing certain metrics and focused in, and we had this conversation earlier. It’s like brand, for instance, doesn’t work at. Yourself into any metric, but it makes every metric better across the board. So sometimes we’re chasing these metrics and like the attribution of where a particular deal came from, or how did they find out about us, and we’re not thinking about all of the things that are outside in the flywheel that are, you know, causing that person to, yes, eventually convert. But were there seven or eight other things that kind of they interacted with before they got to that point? And we had to get them ready? So, you know, can definitely be about just chasing those metrics too much, which means you avoid doing things that don’t give you that instant metric. And I think that is a big challenge and pitfall that that teams can can certainly fall into. I think also the the challenge of treating marketing as a cost center and not letting them be in charge of all of those metrics down to the sale that happen. And that might sound weird to some folks, but I’ve certainly been in enough teams and enough experiences across you know my background that I’ve seen that sometimes you can make a change in marketing. It produces a lot of leads, but those leads aren’t qualifying and they’re not turning into revenue, and yet, if the metric is producing leads, well then marketing can walk away the end of the day and meet their metrics and jobs, but if the metric is revenue, then they’ve got to go all the way to that end cycle and see that it’s a qualified opportunity. That, of course, goes back to my original point that if sales and marketing aren’t in lock sync with each other, and they don’t have a good relationship and dynamic, then it ends up in finger pointing when things aren’t going wrong, instead of both teams coming together, being on the same page and figuring out what’s going to work. And that’s that’s really the key. Christian Klepp  07:03 Absolutely, absolutely. And I think you might have brought it up, and maybe I didn’t catch it, and if not, I apologize. But like, one of the things that I didn’t notice, too, is, like, this misalignment of who, who the who the ICP (Ideal Customer Profile) is, like the assumptions that both sides have and then somehow they just cannot meet in the middle. Apryl Syed  07:24 Well, I kind of brought it up just slight when I said that marketing might be marketing to one person, and sales is selling to another, but if we just want to double click, you know, on on that, that agreement around the ICP, the reason why it’s so important, and I think it’s hard for some SaaS companies, because there’s, there could be a lot of ICPs. And I kind of have this philosophy that with an ICP, people usually maybe do these personas, as I call them, one time, maybe at a, you know, a planning session or whatever, where they’re kicking off, you know, and kind of like planning who those are, and then they leave them. They sit in a deck somewhere. They’re never looked at again. They’re never revised. I like a more fluid method with personas. I like personas to kind of be active, living and breathing in something that’s reviewed on a quarterly basis, I think is a better cadence. And the reason being is, like, we want to see how many deals we’ve closed in that particular area, how many so we should be looking at the metrics right by persona. We should also look at the messaging by persona to see how that’s working. And we should, you know, look at our team and how that flow has gone through into the sales process by persona. And kind of looking at this lens, we may figure out that one persona is working really, really well, or two or three might be working really well. And maybe there’s two or three that aren’t working really well. We might want to flush those out or put them in, what I would say is like a vault or a holding pattern. They might come back later if something’s happened, and we might want to add different ones. And the reason why quarterly is important is because, if you are selling business to business, for instance, in that business environment, there are different things that might be happening in the world, you know, geographically, politically, that might be impacting a certain persona. And it’s important to also look at that lens on a quarterly basis and say, Okay, what’s the mindset of this particular persona? What are they dealing with? What are some of their issues? What are their pressures? What is their emotional state, and then how do we want to message into that emotional state during this time? How do we want to change and revise our messaging for what’s going on in their world right now, this quarter, right you can’t keep you can’t keep messaging the same and messaging constant needs to be looked at. I would say, on a regular basis, one to check and make sure it’s working. If it’s working, keep it working at some time. At some point, though, it might stop working, and it’s important to catch that as you see those numbers trailing off, as you see that change, and not wait until too long has passed and just double down on the same persona for the sake of really work, working with it, because it was the original plan. Christian Klepp  10:27 Yeah, absolutely, absolutely these, um, these personas are, and I believe that too, they it’s not something that that’s written in stone, and then you, you to use that archaic expression, just keep it on the shelf, and then it collects dust, right? Apryl Syed  10:40 Yeah Christian Klepp  10:41 It’s something that should be monitored, as you said, because certain certain companies are working in industries where, for example, government regulation impacts them. Apryl Syed  10:51 Yes. Christian Klepp  10:52 If government regulation changes, then that perhaps also influences the way they make decisions, or decide to work with external vendors and partners and so forth, right? Apryl Syed  11:05 Absolutely. Christian Klepp  11:07 You brought you brought up a few already in the past couple of minutes. I’m just, I just want to go back to pitfall. So one of them, I think, was chasing this, chasing metrics. Right? This, this habit of constantly chasing metrics. What are some of these other pitfalls that you’d say marketing teams should avoid them. What should they be doing instead? Apryl Syed  11:24 Well, I think, you know, another pitfall that I’ve seen is kind of launching a big rebrand and expecting, you know, or that could also be a plot, a platform overhaul, software overhaul, and expecting that that’s going to move the needle faster when you could test that type of messaging out in really small ways before you go and do that big rebrand. And I’m a big fan of those, like small tests, verify and then go big. Like I’m not I’m not saying don’t ever go big. What I’m saying is like, test and measure before you go into a big cut, a big, fresh rebrand, because it’s expensive, and you want those big, expensive expenditures to be a little bit more of a sure thing than a risky thing. So de risk the big spends, riskier moves. Do small, incremental tests and say, how could we test this out on a small scale. How could we test or rebrand out? How could we test a platform change out before we do that in a small way? So I think that’s another one. I talked about a cost center. Treating marketing as a cost center is another one. So I think those are, like my big, my big three, I would say, in terms of pitfalls. Christian Klepp  12:41 Yeah, fantastic, fantastic. You, you hit on something there with your with your third point. And I want to go to that, because that’s a topic that, um, that as a marketer, personally, it riles me up a little bit, but, like, you know, but, but we have to look at this as professionals too, and say, okay, you know what? In the world of B2B, that type of pushback is almost expected, right? Because I’m not sure what your experience has been. But I also work with a lot of companies that have done either little or no marketing before, so it’s, it’s to a certain extent, it’s like Terra Australis incognita. It’s uncharted territory. They are not sure what to expect. So it’s only, it’s only normal that they, that they view it with some kind of, I wouldn’t go so far as to say, suspicion, but yeah. Like, how do you know it’s gonna work, right? So over to you. Like, what’s your experience been? How do you deal with companies that view marketing with that kind of suspicion or or have these doubts, like, Is this even going to work for us? Right? How do you deal with that? Apryl Syed  13:53 Well, I mean, from my perspective, I think again, I go back to the small tests, small wins in those beginning, like, let’s get our sea legs before we go and launch some big strategy. And I think that’s, you know, a big divide between, you know, maybe myself and yourself and some other you know, marketing agencies and firms out there is, I would rather get small, incremental wins to start. I’m not against big strategies and big spends. I think they’re both needed, but when you’re kind of coming into a team that’s either had little to no success with marketing, because maybe they’ve had some bad experiences with agencies that haven’t delivered, or they’ve tried ads, or they’ve tried this thing and they kind of have that bad taste in their mouth, right? Or they just have not done anything at all, and perhaps they’ve, they’ve grown despite that. So they’re kind of like, Hey, I’ve seen success without doing this. So why? Why do I need this? So I think an educational approach is important, kind of giving the here’s the industry benchmarks, here’s what we should. See, here’s how we are going to test. Here’s a recommended way that we do small, incremental tests. And then I also think a really, really important piece is, if it’s a company that’s been around long enough is to dive into that data I have. I have a customer that I would say sits in this category. They’ve grown tremendously. They’ve had a very successful business, and they’ve never marketed before. And if I were to come in there with some big rebrand strategy, big moves, look at me like you’re crazy. We don’t need that. I mean, in all honesty, what are they looking for? They’re looking for incremental revenue gains. So how am I going to produce incremental revenue gains? I’m going to look at their data and see where there’s holes in gaps today, where, yes, marketing, but marketing is a very, very broad term. Marketing can be brands, marketing could be emails, marketing can be social media. Marketing can be customer advocacy, customer emails churn, you know, upgrading customers into other models. So when I say I look at data, I look at what their customers are doing, and what I get from that is, where is my ideal customer, because it’s going to show me in their base. So who might I want to go after and experiment with? First, those are going to be my biggest areas for opportunity of wins, where, with their existing customer base, can I sell something more or different for them to increase revenue in that way? I think that’s another big and then I look at where there may be failures across the process in their data. If it’s a SaaS company, let’s look at their free the trial, trial, you know, to paid, paid to churn, and look at those numbers and say, are they hitting industry standard for their industry? Can I improve any of these metrics? Let me go look at all of the various different things that are going to change these metrics. Where can I start to experiment to get incremental change? That’s how you give success to a team. And they start feeling like, Okay, we should invest more here. We should do more here, because it’s working. Now, let’s double down. Let’s triple down. Let’s do more, then you can go after those bigger strategies. Christian Klepp  17:26 Yep, yep, no, absolutely, absolutely, no. I’m glad, I’m glad you brought those up, because that’s a great segue into the next question, which I think you’re all too familiar with, right? So I think when we first talked, right in our previous conversation you were talking, you mentioned something called a five point conversion diagnostic, which uncovers, I think you refer to them as conversion killers, right? You can cover these conversion killers without expensive tools or massive product like changes or revamps, right? So if you could please walk us through this five point approach and how teams can leverage that. Apryl Syed  18:05 Now this is particularly for SaaS, that trial to onboarding experience and the time that I the thing that I look for the most in there is time to value. How long does it take for the customer to experience value is going to be indicative of how long their trial has to be with that onboarding experience, and are they legitimately going to get into the point of buying early, even because they can’t wait to utilize this tool or buying, of course, the moment that the trial, the trial the trial ends. That is all about time to value. The second is about messaging alignment. So does the promise that we give, if it’s a landing page, whatever that experience is that someone comes through to then get to that product, does the promise of what we’re giving them match what the experience is going to be in the software, and how long does it take again, from that time to value, for them to get to that matched experience of what we promised that will also be a predictor of so if we were, you know, on a scale from zero to 10, 10 being like matched, it perfectly, zero being not matching at all, we’d want to rate our company on that scale, and kind of see for the time to value and for the misalignment, where are we? Then I would kind of go after like behavioral triggers, and I would try to figure out what actions correlate with conversion. So I would look at everybody that’s converted, and I would say, what parts of the software did they touch right? Are they looking at, are they experiencing, which then would predict, like, if people do these five things and the solution, then we know that they’re going to convert. And you can use either, like a Pender or you know, products like that that give you some of that analysis and data. Or maybe it’s, you know, sitting in your CRM, but that would tell you and inform you about your messaging as well. Like, what should we be messaging about? These are the key things that people want out of this solution, and that’s going to inform your next piece, which is, I would look at the follow up timing, the sequencing. How frequently do we talk? I often, I’m a big superhuman fan, and I talk about superhumans onboarding experience, which I think is awesome. And of course, they get a little bit of a leg up because they are an email solution, so they see when you’re in the tool. But I have found that, like the timely messages and the trickling of features that they give you right when you’re ready to use that feature has been so well thought out. And if you have, if you have not experienced it, and you’re a SaaS product owner, Founder, CEO, I highly encourage you to go through their onboarding experience, because that, to me, is like the pinnacle, or one of the pinnacles of what you should want your users to experience, like these just great aha moments right when they’re ready to receive them as part of that trial period before conversion. That make sure that we’re just touching them at the right moments. And then the last piece that I look at is pricing and packaging friction. And here’s, this is, you know, this is something that’s changing an awful lot right now. SaaS is under pressure to maybe look at not seeds, but maybe it’s volume, but then volume is not great, because people can’t predict it, and certainly can’t budget appropriately for it. So there is all kinds of pricing friction happening right now that needs to be figured out, but understanding where people are dropping off and where in that you know, how many clicks do they need to do before they buy? What is that whole buying process like? What is the upgrading process like? Put it through the pressure test. See how many steps it is. Challenge yourself. If you can reduce the steps, make it easier. I’ll give you an example. I was a big, big user of the motion app for a really long time. I probably sold, let’s say, 10 to 20 of these to other people, because I was such a promoter and such a fan of motion, they changed something in their solution related to how many credits, and what happened is it stopped recording my meetings for me automatically, which meant didn’t go into my notes anymore. Didn’t automatically create my tasks for me. That’s a pretty big feature, and obviously I so I went to upgrade, and the upgrade didn’t allow for me to choose a monthly it only allowed me to upgrade to choose an annual. Christian Klepp  23:06 Why? Apryl Syed  23:07 Yeah, which did what to me as the user. I then went into the shopping mode, essentially, and I said, Now I’m going to go shop and look at, well, what other tools are out there that can do the same functionality. Because now, if I have to commit to an annual plan, so much changing in AI this year, I’m not sure if I can commit to an annual plan. It had nothing to do with the amount of dollar spent. It had everything to do with commitment. And here I was a promoter of their solution. I ended up canceling and I went with notion, because I realized that notion had added a significant number of AI features at a much lower price, which I know a lot of people complain about notion being expensive, and it isn’t as good of a user experience now that I’m using motion and yet notion. Yet, I’m still on notion, and I left motion app, which is probably better, because they put me through this experience. And I say that as an example not to and I don’t know if they fix that, but we make these decisions all the time, sitting from our lens, looking at what we want the outcome to be, and we don’t think through what that user experience is going to be, and we’re killing conversions, in some cases, by these little levers and moves that we make, and sometimes we don’t even realize that. So I really encourage, encourage founders, encourage, you know, everyone at the company go back through and look at these tiny little things that each one of them on the loan alone could be costing you revenue, costing you conversions along the pathway. Christian Klepp  24:53 Absolutely, absolutely. And we’re working with a client that’s that’s an that’s in tech right now, and the thing that we keep. Talking about is you gotta, you know, yes, of course you’re excited if you start developing more features and what have you right? But look at this through the lens of the user, right? I mean, I can totally relate to your to your situation. I mean, even things like for example, and this is probably like oversimplifying it. But the last update that Instagram did is driving me absolutely crazy. Like, why would you update something your interface that has already been working for the users, and now? Why do you update it so and completely change where the buttons are on the layout so people have to waste time looking for worse, the send button. I mean, you know, it’s just beyond me, right? Apryl Syed  25:45 Yeah, and it’s funny, and they actually, Instagram, for a long while, did a lot of user testing before they would roll out features, and did these limited, I didn’t see any of that necessarily. With this last rollout. Christian Klepp  25:58 No. Apryl Syed  25:59 Apple did a very similar, like their latest update introduced many phone changes in terms of prioritization of, you know, messaging and all that sort of stuff. And it’s like a common we’re finding commonality saying, like, Oh man, I hate this latest I don’t know how many people have said I hate this latest update, and it’s because it’s created too much friction in the process. We need enough friction, but not too much friction. And that balance, in itself, unfortunately, is like the most difficult thing to figure out. And if you’re not talking to your customers, if you’re not talking to people, you will never figure it out, because you’ll be making an assumption. Christian Klepp  26:38 Exactly, exactly. Okay, so we talked about this at the beginning of the conversation, but you mentioned something called a quick win revenue framework. And I know from what you were telling me that that was a little bit controversial to somebody else you spoke to. Apryl Syed  26:55 Yeah. Christian Klepp  26:56 But you know what we are, we are all embracing in the show. You know. Apryl Syed  27:00 Thank you. Christian Klepp  27:00 Not not judgmental. But in fact, the focus here is to help B2B Marketers. In your case, B2B SaaS Marketers to become better and to improve. So if we’re going to focus on this quick win revenue framework, where would you identify low hanging revenue opportunities in under 30 days. So talk to us about that. Apryl Syed  27:24 Yes, well, it sits at this crossroads between marketing and sales, right? And that’s why you’ve got to have such a tight friendship relationship with you know, your sales leaders and your customer success leaders. I think it has to be like such a great ecosystem. So first thing I would do is pull CRM data. I would look at where deals are stalling, you know, I would map the current funnel with actual numbers of where you have people. I would overlay that with like the industry and kind of like the marketing messaging that is created those those types of deals. And kind of look at that from the lens of, okay, here’s what we’re creating, and here’s what sales is able to close easily. Here’s what’s really lagging and taking a long time in the funnel. And it’s not to say that, like, longer is better than shorter, because, like, an enterprise deal takes longer to close than a SMB (Small and Medium-sized Business) deal. So the answer isn’t always that the SMB deal is better, but looking at that and saying, Is there anything here that is that is giving me an indicator of something I can improve on? Can improve on. So that would be, you know, number one, go through that audit, take a look at the data, see what you’ve been producing from a marketing standpoint so far, and then say, is there anything that we should be testing to do differently better? You know, what are your hypotheses that you want to go out and you want to prove with some AB testing, two look at conversion killers, right? That’s either messaging, follow up, timing or onboarding friction, some sort of friction in the process. Friction could be a form fill too it could be, you know, too heavy, too long of landing page, I would look at every single detail and way that people are coming in through the funnel and say, are we doing anything to kill conversion and sometimes, and I’ve experienced this with one brand that I’m working with, and we have an agency that’s also in there that’s doing some ad performance, and they’re getting industry well above industry standard rates. And I asked the agency, because I’m sitting in kind of like my fractional executive role, and I said, Tell me out of your entire client, raw. Stair. Where does this client sit? And they said, Oh, at the top, best performing client we have, you know what that signaled to me? They’re comfortable. They’re getting great results. They’re not trying to improve anything. They’re just trying to hold the fort down and just keep getting these great results because they think that’s a place of safety. Christian Klepp  30:23 Stop rocking the boat Apryl. Apryl Syed  30:26 I know, I know, but I look at that and say, You’re not trying hard enough. You’re not examining right and going through the funnel and looking for all the tweaks and looking for. Christian Klepp  30:36 What can it improve? Apryl Syed  30:37 Can it be improved? You’re not trying to do any of that. And in fact, I’m adding that to you. I’m adding those things. I’m asking for those things, just because I come from that space and saying, like, Hey, we should be pushing here. We should be pushing here. We should be they don’t want to push. And they’re slow, slow, slow to react. And what’s going to happen is it’s going to earn them a change out in agency, right? Because they’re not pushing. Now, unfortunately, what I think is, if that was happening, obviously was happening before I was involved this customer, they thought they’re getting, they’re getting, like, six to one on their spend. That’s fantastic. We should be happy, right? And I’m like, no, no, no, I’ve pushed, I have pushed that envelope before. I’ve seen, you know, 14% conversion on landing pages. I’ve seen 49% conversion on landing pages. When you get it really right, you should always be pushing and pushing and pushing that envelope. So really diagnose and look, are there friction killers in those processes, and where can you be improved? And it is not like, I’m getting results good enough, so let me stop. It’s not stop because that might be one of your levers to really, really get quick wins, because you could tweak something and then even tip the scale further. And who doesn’t want a big win like that? The other thing is, like, I think there’s I look at I look at email sequences and messaging. I look at every single message that we’re sending a customer through the process, through their buying journey. You know, for one client, I basically call it a customer journey map, which a lot of people don’t do anymore, but my journey map is from the moment that they hear about you, all the way through buying, how do we touch them? What do we touch? And then from buying through that sales cycle, what is that like? And the reason why I map that out is because when you do and you put the different sections, you can kind of say, well, this is the process today. What would we like that process to be? And you will find in every single one of these customer journey maps that I’ve done, five to 10 areas where you’re like, instantly know, you instantly know the experience you could be providing better. I did this for one client, and we uncovered, like, the review process for their terms and conditions. On average took like, 10 days with an average back and forth between their lawyers and our lawyers, maybe 15 times that is that a desired customer experience? No, that’s a friction creator, which could be a deal killer, could be a deal staller. So what does that desired experience look like? What should we aim to get to? How are we going to do that? What should we test first? That’s just an example of one that might be in there. So look at everything. Then it becomes, you know, build exactly what you think you’re going to test, go and launch and measure those tests. And you don’t need this to be six months, right? Depending on how much data you’re getting through, it might only take you two weeks of data. It might take you a week of data on these experiments and levers that you’re going through so figure out how long you need to run the experiment for. Run that experiment, measure those changes, and then either permanently implement the change or make changes right and refresh and do another test. Christian Klepp  34:24 Wow, that was quite the list. And I’m sure you’ve, you’ve had, like, as you, as you’ve mentioned, you’ve had pushback for, you know, some of this, for this process, because it’s it. It makes teams uncomfortable, right? But I think the point is, you know, everybody says, right, change is uncomfortable. Improvement is uncomfortable. Uncovering ways to make things better should make you feel uncomfortable, right? Apryl Syed  34:53 So true, so true. And I always, I always think like, if you’re uncomfortable and you’re feeling like. A maybe, I don’t know all the answers here. It’s a really good place to be, and that’s where real growth happens. That’s where real change happens. Christian Klepp  35:06 Yeah. So I did have one follow up question for you, Apryl, like, you know, based on this framework that you’ve just proposed, like, How often would you recommend? And I know it depends, but how often would you recommend teams to continuously monitor some of these, some of these attributes and these factors that you’ve that you’ve brought up in the past couple of minutes. Apryl Syed  35:27 Gosh, I think it is very dependent on the data that’s coming through. If you were experiencing problem in an area, deep dive in there and uncover it. Kind of do that audit and analysis and create some tests that you could run to improve it. But as a measure, the customer journey map, for example, for existence, I think that’s a living, breathing document. I think we should look at it quarterly. We should update it with the experiments and the learnings and the new things that we’ve implemented permanently so that we can track how that experience is going and make sure that it’s our desired experience that we’re putting out there. Because I think a lot of times stuff just happens and it’s not our desired experience, but we kind of think like, oh, well, this is the process, the way it has to be, or, you know, so and so said that it has to be three days. So it’s three days, and it’s like giving you a moment to step back and be like, Why could we do it different? Could we do it better? Could we do it in two days? I don’t know. Could we do it in one and, you know, so I think as often as that customer journey, when updates happen, put those updates in their document. It, look at it, say, like, what’s next on the list should always be improving. When you get to the point where you don’t have any more insights in there, and you think it’s oiled up in the best that you could possibly do it, bring some customers in, bring some customers in to look at it and get their opinion. Ask them about it. It’s a great point to now be in survey mode and ask some questions about where you might have conflicts internally, or where you just aren’t sure where to go. So I think that when it comes to like email sequences, and remind you know like those provide provides, messaging, emails, one thing landing pages, like, I think your landing page just should be in a constant AB turnaround. Every time you have five to 10,000 people hitting a landing page, you should be trying to tweak that message to see if you can make it better. Message, layout, colors, all of the kind of industry standards there, you should be constantly trying to tweak that. If you’re not using landing pages and you’re sending stuff to a page, you should try landing pages so it’s just the constant improvement of those email sequences kind of, kind of, I feel, I feel they should be similar. I feel like you’ve got to examine those on a pretty regular basis, maybe it’s monthly, and kind of determine which messages are you going to trade out. I’m doing a pretty big switch out right now for, you know, an SMB app that’s, you know, selling to other businesses. So it’s a B2B, SaaS company, and we are revising all of their messaging, going through every single one, but trying to create, like a very purposeful journey now where there hasn’t been necessarily one before. And what I just said to one of the leaders yesterday is like, this is version one of what will be probably 10 before we’re done with this iteration. Because every single time we see the data and see how people are moving through the flow, we’re going to we’re going to see that those things that we didn’t consider, there’s going to be broken pieces. Like, don’t be in a position of thinking that any of your marketing is final ever. That’s a good position to be in. It’s never final. I think about this for websites as well. Like people like, oh, we go through our big website refresh, we get the website done, and then now we don’t have to touch the website. Oh, you should be, like, touching the website all the time. Experiment with the messaging on the homepage. Like to think that you got the messaging right the first time. I wish, I wish, and I’ve been in this industry for more than 25 years, I wish, and I’m considered, considering, considered a messaging, you know, wizard. Sometimes, it sometimes takes five or six tries before you get that like, nailed one, and that’s because persona, you know, it’s like how the person is feeling. It’s the emotional draw, and it’s the features, the problem of the pain and all of that coming into one like, I wish, I wish there was an AI tool that could get that right. But it’s not, they’re not. Christian Klepp  40:00 I haven’t found one yet. Apryl Syed  40:01 Yeah. You know, it’s only through really, really overworking that message and seeing the data come in that you kind of like, finally get to maybe a place that’s good, and then guess what? Your persona changes or something happens to so. So don’t ever think of it as, oh, to set it and forget it, it. It should be like it. And there’s also, like, Don’t tweak it too fast that you don’t have enough data coming through. Like, that’s also, I can, I can see that being a message, but have enough data, review that data on a regular basis, make some changes, test it. It’s like little incremental tests and learn. So that’s going to be kind of like it’s either in that category, which is like, test and learn, test and learn, test and learn constantly tweaking, or a quarterly or an annual kind of review. Christian Klepp  40:54 Fantastic, fantastic. Apryl. This was such a great conversation. Thank you so much for your time and for sharing your expertise and experience with the listeners. Um, please. Quick introduction to yourself and how folks out there can get in touch with you. Apryl Syed  41:07 Well, my company is Apeture Codex. Best way to get in touch with me is just Apryl Syed at LinkedIn. That’s where I’m most active, is on LinkedIn, and you can book an appointment with me right off of my LinkedIn. And so that’s like the best, best way to find me out there. Christian Klepp  41:27 Fantastic, fantastic. And we’ll be sure to drop those links in the show notes once the episode goes live. So Apryl, once again, thanks so much for your time. Take care, stay safe and talk to you soon. Apryl Syed  41:38 All right. Thank you so much, Christian. Christian Klepp  41:40 Okay, Bye, for now. Apryl Syed  41:41 Bye.

In this episode of Sparking Success, host Aaron Opalewski discusses effective strategies for hiring and retaining talent in the skilled trades sector. He emphasizes the importance of career path programs and apprenticeship opportunities as key factors in employee retention. By investing in the development of employees and providing clear advancement opportunities, companies can significantly extend the lifecycle of their workforce, leading to greater productivity and profitability.TakeawaysThe best companies have a career path program.Investing time in employee development is crucial.Apprenticeship programs help in retaining talent.Retention can be significantly improved with clear advancement opportunities.Companies can extend employee lifecycle from months to years.Career pathing can lead to a more engaged workforce.Long-term development is beneficial for both employees and employers.Hiring for cultural fit is essential for retention.Reducing turnover saves costs on retraining.Employees should consider long-term growth opportunities when choosing a job.Chapters00:00 Introduction to Skilled Trades Hiring and Retention03:03 Career Path Programs: A Key to Retention05:44 The Importance of Apprenticeship Programs08:19 Long-Term Career Development in Skilled Trades

From smartphones to trainers, confectionary and cleaning products, we live in a culture of constant updates. Companies reformulate, redesign and refresh their products in a continuous race to stay ahead. But how are those decisions made? What counts as meaningful improvement and how much is designed to make last year's version feel old? Evan Davis and guests discuss how products evolve and why standing still is the fastest way to fall behind.Guests: Tom Moody, Senior Vice President and Managing Director, P&G (Proctor & Gamble) Northern Europe Dr Garry Moppett, Senior Director of Research & Development at Mars Dave Ward, UK and International Managing Director, Amazon Ring. Production team: Presenter: Evan Davis Producer: Sally Abrahams Sound engineers: Lee Wilson and Donald MacDonald Production co-ordinator: Katie Morrison Editor: Matt Willis The Bottom Line is produced in partnership with The Open University

Summary In this conversation, Chad Burmeister interviews Michelle Donnelly, Chief Revenue Officer at Crescendo, discussing the transformative impact of AI on customer experience. They explore how Crescendo's AI-native platform enhances customer interactions, the integration of human agents, and the efficiency gains from AI implementation. Michelle shares insights on industry applications, ethical considerations, and the future of AI in sales, emphasizing the importance of human touch in customer service. Takeaways Crescendo has achieved $100 million in AI ARR in just two years. AI chatbots can accurately handle 98% of customer inquiries. The integration of AI and human agents enhances customer experience. AI can transform customer service into a profit center. Speed and efficiency are critical in customer interactions. AI can provide insights that improve product offerings. Companies can achieve significant cost savings with AI implementation. The human touch remains essential in customer service. AI can help new sales hires become productive faster. Ethical considerations in AI deployment are crucial for customer trust. Chapters 00:00 Introduction to Crescendo and AI in Customer Experience 02:49 Transforming Customer Experience with AI 06:00 Industry Applications of AI in Customer Service 10:55 The Role of AI in Enhancing Human Agents 16:26 Efficiency Gains and ROI from AI Implementation 18:43 The Future of AI in Sales and Customer Interaction 22:12 Ethical Considerations in AI Deployment 24:29 The Future of Physical AI Agents 26:57 Skills for the Future Sales Workforce The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth. Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.

The Business Case for Investing in Your Integrator For years, Megan Long told entrepreneurs that hiring a Second-In-Command wasn't a revenue-generating role, that it was a long game with slow ROI, and not to expect immediate financial benefits to the business. She was wrong.  New data from Second First's quarterly benchmarking reveals that companies investing in their operators and integrators are seeing an average of 28% revenue growth year over year, with a median growth of 10% and 25% reporting significant improvements in strategic alignment with their founder.  While she's not claiming causation, the correlation between investing in Seconds-In-Command and high growth is impossible to ignore. Together you'll break down the four reasons why Megan thinks this is true.  You'll hear all about: 00:29 - Introduction: The exciting data on what high-growth businesses (30%+ YoY) have in common 00:58 - The big reveal: Companies that invest in their second-in-command are growing significantly 01:27 - Important disclaimer: Not claiming causation, but the correlation is hard to ignore 01:33 - The actual numbers from Second First's quarterly benchmarking data 01:43 - Member company results: 28% average revenue growth, 10% median growth year over year 02:24 - Additional finding: 25% reported significant improvement in strategic alignment with their entrepreneur 02:43 - Why investment in operators has real business impact beyond just the programs themselves 02:59 - Megan's confession: "I used to get this so wrong" - the revenue-generating role misconception 03:28 - Why it's important for second-in-commands to know there's data backing up self-investment 03:53 - Reason #1: Leadership Alignment - How peer communities help operators align better with founders 04:38 - Things feel less personal, communication improves, and operators stop guessing what CEOs want 04:59 - The expensive friction that happens when CEO and COO are even slightly misaligned 05:23 - When alignment improves, speed and traction pick up (actual dollar value) 05:28 - Reason #2: Exposure to Better Ways of Doing Things - Why this is Megan's favorite 05:50 - Real hot seat example: Member manually entering data into separate systems 07:04 - Why smart people miss obvious inefficiencies: being "snow blind" to inherited processes 07:57 - The power of eight operators from non-competing industries questioning your normal 08:33 - A great peer group forces you to ask: "Is this actually the best way?" 08:45 - Reason #3: Confirmation - Second-in-command decisions live in gray areas 09:06 - When you operate in a vacuum, self-doubt and second-guessing creep in 09:22 - The incredible value of hearing "Yes, we would approach it the same way" 10:11 - Real example: 200%+ annualized turnover and trusting your gut that something's wrong 11:01 - How confidence creates a ripple effect: faster decisions, better leadership 11:08 - Reason #4: Reducing Risk of Entrepreneur Burnout - The opposite scenario without investment 11:39 - Growth ceiling when entrepreneur becomes the answer to every question 12:05 - Study findings: Weak partnerships lead to early exits; strong partnerships keep founders committed 12:19 - The shift: From "I don't know what to do" to "Here are three solutions from my peer group" 12:57 - When entrepreneurs start saying "Go ask your peer group" - that's a resourced operator 13:30 - Breaking the "selfish" narrative around investing in yourself as an executive 14:00 - Proven ROI on business growth by investing in your second-in-command role 14:22 - Final message: You deserve the same investment your CEO gets, and you deserve people who get it   Rate, review & follow on Apple Podcasts Click Here to Listen! OR WATCH ON YOUTUBE If you haven't already done so, follow the podcast to make sure you never miss a value-packed episode. Links mentioned in the episode: Second First Membership Second First One-on-One Coaching Second First on Instagram Second First on LinkedIn Megan Long on LinkedIn

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DOD – Disrupter Disrupters China markets reopening after Lunar New Year Mexico Cartel Wars Refunds requested for the illegal tariffs PLUS we are now on Spotify and Amazon Music/Podcasts! Click HERE for Show Notes and Links DHUnplugged is now streaming live - with listener chat. Click on link on the right sidebar. Love the Show? Then how about a Donation? Follow John C. Dvorak on Twitter Follow Andrew Horowitz on Twitter Warm-Up - The CTP for Caterpillar announced - DOD - Disrupter Disrupters - China markets reopening after Lunar New Year - Mexico Cartel Wars (Jalisco) Markets - Mortgage Rates - looking good! - Tariffs found illegal - that is not stopping anything - Refunds requested for the illegal tariffs - Monday's big drop and AI taking a bite out of stock prices Tariffs - First, who actually knows what is going on. 100% chaos - Supreme court ruled illegal (6-3) - 10% flat across all countries immediately added - Wait a day and make that 15% - FedEx seeks refund for illegal IEEPA tariffs imposed by Trump after the Supreme Court ruled Trump's tariffs exceeded authority - Numerous lawsuits expected for IEEPA tariff refunds - Apple has spent more than $3 billion on tariffs since President Donald Trump enacted his trade policies. What about that? (HOW TO FIGURE OUT WHO GETS THE REFUND) --- Estimate that $175B tariffs have been collected alreay - A group of 22 U.S. Senate Democrats on Monday introduced legislation that would require President Donald Trump's administration to fully refund within 180 days all of the revenue, with interest, collected from tariffs struck down by the U.S. Supreme Court. - The legislation would require the Customs and Border Protection agency, which collects tariffs at U.S. ports of entry, to prioritize small businesses. - The U.S. Customs and Border Protection agency said it will halt collections of tariffs imposed under the International Emergency Economic Powers Act at 12:01 a.m. EST (0501 GMT) on Tuesday Stop The Presses - After years of JCD's rants....... - Apple will soon introduce MacBooks with touch screens - Apple Inc.'s initial touch Macs will have the Dynamic Island at the center top of the display and OLED screen technology. The new MacBook Pro models will have a refreshed, dynamic user interface that can shift between being optimized for touch or point-and-click input. Europe Reacts - "The current situation is not conducive to delivering 'fair, balanced, and mutually beneficial' transatlantic trade and investment, as agreed to by both sides" in the joint statement setting out the terms of last year's trade agreement, the Commission said. "A deal is a deal." - All active discussions are halted on any USA/Europe trade deal The Potential Winners - Brazil and China may be the winners here - Chinese President Xi Jinping has a boost in bargaining power after the US Supreme Court invalidated Donald Trump's broad emergency tariffs, a key point of leverage over China. - The removal of tariff threats will make it harder for Trump to press Xi for larger purchases of certain products and leaves him without a key weapon to strike back if Chinese negotiators make fresh demands. - Xi's team will likely push harder for access to advanced semiconductors, the removal of trade restrictions on Chinese companies, and reduced US support for self-ruled Taiwan, according to Wu Xinbo, director at Fudan University's Center for American Studies. NVDA Earnings - NVIDIA drops its fiscal Q4 2026 (ended Jan 2025) results tomorrow—another make-or-break moment for the AI trade. - The bar is sky-high after years of blowout beats, but whispers of "peak AI" and slowing growth momentum have investors on edge. --- Consensus Expectations : ----Revenue: ~$65.6–$66.1 billion (up ~67–68% YoY from last year's ~$39B; guided $65B ±2% in prior report) ------EPS (adjusted/non-GAAP): ~$1.50–$1.53 (up ~70–72% YoY from $0.89). --------Gross margins: Targeting ~75% non-GAAP (holding strong despite supply chain noise). -----------Key driver: Data Center segment expected to crush ~$58–$60B, fueled by Blackwell ramp and hyperscaler spend. Home Depot Earnings - The home-improvement retailer gained 2.7% after posting fourth-quarter adjusted earnings of $2.72 per share on revenues of $38.20 billion. - That exceeded the per-share earnings of $2.54 on revenues of $38.12 billion expected by analysts polled by LSEG. AMD News - The semiconductor maker rose about 11% after it inked a multiyear deal with Meta to lend up to 6 gigawatts of its graphics processing units to artificial intelligence data centers. - The cost of the deal is unclear, but the companies' agreement includes a a performance-based warrant that could amount to up to 160 million of AMD shares, according to a statement dated Tuesday. - Meta has committed to deploying up to 6 gigawatts (GW) of AMD's Instinct GPUs (high-end graphics processing units optimized for AI workloads) to power its massive AI data centers. - Analysts estimate the GPU portion alone could be worth $60–$100+ billion over 5+ years Mortgage Rates - The average rate on the popular 30-year fixed mortgage fell to 5.99% on Monday, according to Mortgage News Daily, matching its lowest levels since 2022. - Last year at this time the rate was 6.89%. - A buyer putting 20% down on the median priced home, about $400,000 according to the National Association of Realtors, would have a monthly payment of $1,916 for the principal and interest. One year ago, that payment would have been $2,105, a difference of $189. Life Insurance Record - Manulife Financial Corp. sold a $300 million life insurance policy in Singapore, topping what Guinness World Records certified as the most valuable policy ever issued. - The policy surpasses the previous record of $250 million, set by HSBC Life in Hong Kong in 2024. Manulife said in a statement Tuesday that the deal reflects growing demand from ultra-wealthy clients to preserve their assets. - In Singapore over the past 12 months, Manulife has issued 25 individual policies each worth more than $50 million. Bitcoin Rout - Gemini said it was axing as much as a quarter of its staff and exiting the UK, European Union and Australia entirely. - This week, it parted with its chief operating officer, chief financial officer and chief legal officer, all in a single day. - Its stock has fallen more than 80% from a post-listing high last year, collapsing its market value from a peak of almost $4 billion to under $700 million. Over the Greenland - USA sending a "hospital ship" over - Trump's post on the ship came hours after Denmark's Joint Arctic Command said it had evacuated a crew member who required urgent medical treatment from a U.S. submarine in Greenlandic waters, seven nautical miles outside of Greenland's capital, Nuuk. - Greenland said thanks but no thanks So Long! - U.S. investors are pulling money out of their own stock market at the fastest pace in at least 16 years as Big Tech returns fade and better-performing overseas markets look more attractive. - In the last six months, U.S.-domiciled investors have pulled some $75 billion from U.S. equity products, with $52 billion flowing out since the start of 2026 alone, the most in the first eight weeks of the year since at least 2010 AI Disruption - DOD (Disruption of Disrupters) - CrowdStrike -9.8% and other cybersecurity names under heavy pressure again as AI disruption fears build following Anthropic's Claude Code release - - Cybersecurity stocks are under broad pressure today, extending recent weakness following Friday's launch of Claude Code Security by Anthropic. Claude Code Security scans codebases for vulnerabilities and suggests software patches for human review, fueling a narrative that AI platforms may be moving more quickly into parts of the security workflow than investors had previously expected. For cybersecurity, that raises concern around the forward demand outlook and competitive positioning, particularly in areas tied to application security, cloud security, identity workflows, and security operations automation, where AI-native tools could start to narrow perceived differentiation. - The move suggests investors are still sorting through the implications for product overlap, pricing power, and competitive positioning as AI capabilities evolve quickly. - IBM shares dropping toward lows of the session; attributed to news that Claude can automate cobol modernization COBOL (Common Business-Oriented Language) is a high-level, English-like programming language created in 1959 for business, finance, and administrative data processing. It is renowned for its verbosity, readability, and reliability, processing massive amounts of transactions on mainframe systems,, notes NetCom Learning and IBM. Despite being decades old, it remains critical in banking, insurance, and government sectors. - It is estimated that 70-80% of the world's business transactions are processed by COBOL Grok's Prediction about Future of OpenAi/ChatGPT Scenario Likelihood (My Estimate) Key Factors Outcome for OpenAI/ChatGPT Thriving Leader Medium (40%) Sustained breakthroughs, partnerships (e.g., Microsoft), regulatory wins OpenAI as AI giant; ChatGPT as ecosystem hub for agents/robots Evolved Survivor High (50%) Adaptation to agents/hardware; mergers Exists but rebranded; ChatGPT integrated into daily life tools Decline/Acquisition Low (10%) Overcompetition, funding collapse Absorbed or legacy; ChatGPT commoditized or obsolete Quick check on Europe Shares - European company earnings growth is picking up this reporting season against a tentatively improving economic backdrop, but wary investors are demanding more than solid results to justify sky-high valuations. - Companies representing 57% of Europe's market capitalization have reported so far, achieving average earnings growth of 3.9% in the fourth quarter, ahead of estimates for a final result of a contraction of 1.1% --- That is a big differential.... +3.9 vs -1.1 Iran Talks - News over the weekend that Iran will look to discuss a variety of items and potentially get a deal.... energy, mining and aircraft - Best guess: Iran will string us along like Russia is doing and we will say we have some kind of bogus deal. --- There is some talk of US "going in" as we are building military presence. Supposedly there are some saying it could be a multi-week incursion. - What is the plan - Regime change? What is this? - A divided Supreme Court on Tuesday ruled that Americans can't sue the U.S. Postal Service, even when employees deliberately refuse to deliver mail. - By a 5-4 vote, the justices ruled against a Texas landlord, Lebene Konan, who alleges her mail was intentionally withheld for two years. Konan, who is Black, claims racial prejudice played a role in postal employees' actions. - Justice Clarence Thomas, writing for a majority of five conservative justices, said the federal law that generally shields the Postal Service from lawsuits over missing, lost and undelivered mail includes “the intentional nondelivery of mail.” - So can ballots just be thrown in garbage for mail-ins for one party that will throw out another party's?     Love the Show? Then how about a Donation? HE CLOSEST TO THE PIN for CATERPILLAR Winners will be getting great stuff like the new "OFFICIAL" DHUnplugged Shirt!     FED AND CRYPTO LIMERICKS   See this week's stock picks HERE Follow John C. Dvorak on Twitter Follow Andrew Horowitz on Twitter

Raids by the US Immigration and Customs Enforcement have made national headlines. But behind ICE's operations, a sprawling web of private companies – from global powerhouses to niche family-run businesses – have secured hundreds of millions of dollars in government contracts. Peter Andringa from the FT's visual investigations team spent months crawling through federal documents and data sets to put together a picture of the companies that make up this web. Clips from ABC7 News Bay Area, CBS 6 Albany, C-SPAN, Donald J Trump, Fox 26 Houston, Fox Nashville, Fox News, NBC Connecticut, The New York TimesThe FT does not use generative AI to voice its podcasts.- - - - - - - - - - - - - - - - - - - - - - - - - - For further reading: Companies reap $22bn from Trump's immigration crackdownTrump's immigration data dragnetThe booming business of Trump's deportation flightsFor further listening:Palantir's relentless riseUS uses private data to track immigrants- - - - - - - - - - - - - - - - - - - - - - - - - - Follow Peter Andringa on X (@peterjandringa), or on Bluesky (@peter.andringa.me) Michela Tindera is on X (@mtindera07) and Bluesky (@mtindera.ft.com), or follow her on LinkedIn for updates about the show and more. Read a transcript of this episode on FT.com Hosted on Acast. See acast.com/privacy for more information.

What separates investors who chase deals from those who consistently engineer successful exits?  On this episode of The Registered Investment Advisor Podcast, host Seth Greene interviews Scott Kelly, Founder and CEO of Black Dog Venture Partners, who shares his extensive experience in venture capital, having raised billions and facilitated over 30 successful exits. From his early days as a stockbroker to founding one of the largest investor syndicates in the tech space, Scott's journey offers invaluable insights into the rapidly evolving investment environment. Tune in as Scott discusses how AI is reshaping investment strategies, how startups can succeed in a competitive market, and the future of venture capital.   Key Takeaways: → Strong outcomes often stem from early positioning, strategic networking, and aligning founders with the right investors.   → Well-curated pitch forums create efficient deal flow, surface high-quality founders, and accelerate trust between investors and operators.   → Companies that generate real revenue attract better capital, partners, and exit opportunities.   → Today's investors must adapt to new technologies, faster cycles, and more competitive deal environments.  → Referrals and long-standing relationships consistently yield stronger investments than transactional deal sourcing.   Scott Kelly is the Founder and CEO of Black Dog Venture Partners, a national accelerator helping disruptive startups secure funding, forge strategic partnerships, and scale with executive support. With more than 20 years of experience across venture capital, marketing, sales, and leadership, Scott has guided hundreds of companies by leveraging a powerful network of over 13,000 investors and 40,000 business partners. He also produces VC Fast Pitch, a premier national event series that connects high-growth startups with top-tier investors. Beyond building companies, Scott is a college professor, mentor, and champion of leadership and personal development, sharing the journey with Melvin, the beloved black dog who inspired the brand. Connect With Scott: Website: https://blackdogventurepartners.com/ LinkedIn: https://www.linkedin.com/company/blackdogventurepartners/ Twitter/X: https://x.com/BlackDogCEO Instagram: https://www.instagram.com/blackdogceo Facebook: https://www.facebook.com/blackdogventurepartners   Learn more about your ad choices. Visit megaphone.fm/adchoices

Trump's election win changed everything. The fact that Democrats couldn't cheat enough to win was apocalyptic for them. But good for America and the world. Look at how the world looks now. America is not the only country winning, as the Trump Doctrine has changed the way countries view things.Companies are adjusting their immigration policies to that of America.They are ridding themselves of radical Islam, with countries like Japan taking radical steps. Trump gave the world permission to push back on NWO and other equally nonsensical stuff. Trump's SOTU wasn't a message only to Americans, but to the world. Because the world was watching.[X] SB – Bartiromo on Susan Rice recruiting illegals to vote[X] SB – Fox News on Clinton conspiringEmails from Sr VP of Soros Open Society Fdn. Long term affair to demonize Putin and Trump. FBI will put more oil on the fire.Clinton approved the idea.Distraction from her own email scandal.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com     — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME Here are some student interviews from the courses:      ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth  

You can be experienced, prepared, and highly capable—and still find yourself second-guessing your decisions, replaying conversations, or looking to others for validation. In this episode, we unpack what self-trust really is, why so many accomplished leaders struggle with it, and how it directly impacts your executive presence and influence. You'll learn practical shifts to strengthen self-trust so you show up with calm certainty, clear thinking, and authority. 5 Practical Ways to Strengthen Self-Trust 1. Make Decisions Without Over-Collecting Opinions 2. Stop Replaying Conversations After They're Over 3. Speak Before You Feel 100% Ready 4. Separate Outcomes from Self-Worth 5. Use Language That Reinforces Self-Trust   When self-trust increases: Your pace slows   Your message gets clearer   You stop over-explaining   You make decisions faster   Others trust you more   Because people don't just respond to your expertise. They respond to your certainty about yourself.   Favor to Ask If you enjoy this podcast, please leave a review on Amazon or wherever you listen. Your reviews help more people find the show and start communicating with greater confidence and ease. Some resources for you: Get 3 Strategies to Speak Up in Meetings here. Project more confidence and credibility with my free tips: 9 Words to Avoid & What to Say Instead: Words to Avoid | Karen Laos My book “Trust Your Own Voice”: https://karenlaos.com/book/   Connect with me: Website: https://www.karenlaos.com/ Instagram: https://www.instagram.com/karenlaosofficial  Episodes also available on YouTube: https://www.youtube.com/channel/UCEwQoTGdJX5eME0ccBKiKng/videos About me: Many years ago I found myself tongue-tied in a boardroom, my colleagues and executives staring at me. My stomach in my throat, I was unable to get the words out (in spite of being in a senior leadership role).  Then, I heard my boss shut down the meeting. My heart sank. I was mortified. She pulled me aside and said, "You didn't trust your gut. You could've tabled the meeting like I did." Why didn't that option occur to me in the moment? Why did I feel like I needed permission? That was the day I set out to change. I began a journey of personal growth to discover the root of the problem. Once I did, I wanted every woman to experience that same freedom. I'm now on a mission to silence self-doubt in 10 million women in 10 years by giving them simple strategies to speak up and ask for what they want in the boardroom and beyond, resulting in more clients, job promotions, and negotiation wins. Companies like NASA, Netflix, Google, and Sephora have been propelled toward more effective communication skills through my signature framework, The Confidence Cocktail™. This is your invitation to step into your most confident self so you can catapult your career! Karen Laos, Communication Expert and Confidence Cultivator, leverages 25 years in the boardroom and speaking on the world's most coveted stages such as Google and NASA to transform missed opportunities into wins. She is fiercely committed to her mission of eradicating self-doubt in 10 million women by giving them practical strategies to ask for what they want in the boardroom and beyond. She guides corporations and individuals with her tested communication model to generate consistent results through her Powerful Presence Keynote: How to Be an Influential Communicator. Get my free tips: 9 Words to Avoid & What to Say Instead: Words to Avoid | Karen Laos Connect with me:Website: https://www.karenlaos.com/Instagram: https://www.instagram.com/karenlaosofficial Facebook: Ignite Your Confidence with Karen Laos: https://www.facebook.com/groups/karenlaosconsultingLinkedIn: https://www.linkedin.com/in/karenlaos/Episodes also available on YouTube:https://www.youtube.com/channel/UCEwQoTGdJX5eME0ccBKiKng/videosMy book “Trust Your Own Voice”: https://karenlaos.com/book/

Markets always cycle.The only question is whether you freeze in uncertainty… or plant anyway.Chris joins Neil to break down what is really happening in capital markets right now, why liquidity feels stagnant, how venture and private equity are adjusting, and where opportunity is quietly forming. From housing affordability to 50-year mortgages, from leverage to Section 179 tax strategy, this episode is a wide-ranging conversation about ownership, yield, patience, and positioning yourself before the next cycle turns.In This Episode, We Cover✅ Liquidity Is Slower, Not DeadVenture, PE, and M&A activity are not moving at 2021 pace. IPOs are slower. Companies are staying private longer. That creates a liquidity crunch. But capital is still moving. You just need to understand the tempo.✅ Growth vs Yield CyclesMarkets shift between valuing revenue growth and valuing profit and yield. Right now, yield matters. That changes how founders should position their companies and what investors prioritize.✅ Housing, Ownership, and the Middle ClassInstitutional buyers, affordability challenges, and new housing models are reshaping the market. Ownership is becoming harder. This creates risk and opportunity.✅ Leverage vs Debt-Free Thinking Paying off your house feels safe. But is idle equity really wealth? The discussion explores how leverage, refinancing, and redeploying capital can create additional assets and cash flow.

This week on Swimming with Allocators, Earnest and Alexa welcome David Clark, CIO at Vencap, who unpacks the realities of venture capital, emphasizing a data-driven approach to understanding returns, the persistent and intensifying “power law” in VC, and why only a small percentage of funds and companies drive outsized results. The discussion covers the challenges of evaluating new managers versus established firms, the nuances of secondary investments, and the critical importance of consistent, top-tier fund performance. Listeners will gain insight into the pitfalls of confirmation bias, the difficulties facing retail investors, and why strategy, transparency, and adaptability are key for long-term VC success. Also don't miss Rebecca Stuart of Sidley as she explains how unprecedented AI-focused acqui-hires function as talent raids that can bypass standard change-of-control protections. She also outlines legal and structural strategies VCs and startups can use like broadened definitions of change of control, retention and vesting design, and coordinated employment/comp practices, to better protect portfolios and key teams. Highlights from this week's conversation include: Welcoming David to the Show and Previewing Today's Episode (0:18) David's Shift From Traditional LP Diligence to Data-Driven Investing (2:48)   How Long Feedback Loops and Unknown Unknowns Shape Venture Outcomes (5:16)   Confirmation Bias, Narratives, and Doing Pre-Meeting Homework on Managers (6:55)   Pattern Recognition and What World-Class Founders Look Like (8:49)   Using Power Laws and Top 1% Companies as the Core LP Filter (10:40)   Why Singles and Doubles Rarely Add Up to Great Venture Funds (13:46)   AI Acqui-Hires, Talent Raids, and Risks to VC Portfolios (17:20)   Deal Structures That Avoid Change of Control and LP Protections (19:04)   Retention Tools, Forfeiture for Competition, and Staggered Vesting Cliffs (20:53)   Democratization of VC, 401(k) Investors, and the Risk of Disappointment (25:22)   Emerging Managers and the Myth of the Middle Class in Venture (30:58)   Venture Secondaries, Premium Pricing, and Why Discounts Can Be Misleading (36:04)   Scope Creep, Platform Expansion, and When LPs Disengage From Big Firms (42:06)   VenCap is one of the longest-running dedicated venture capital fund-of-funds globally, investing in many of the world's leading VC firms for over three decades. The firm's strategy emphasizes long-term consistency, deep relationship networks, and concentrated exposure to top-tier venture capital companies across cycles. Sidley Austin LLP is a premier global law firm with a dedicated Venture Funds practice, advising top venture capital firms, institutional investors, and private equity sponsors on fund formation, investment structuring, and regulatory compliance. With deep expertise across private markets, Sidley provides strategic legal counsel to help funds scale effectively. Learn more at sidley.com. Swimming with Allocators is a podcast that dives into the intriguing world of Venture Capital from an LP (Limited Partner) perspective. Hosts Alexa Binns and Earnest Sweat are seasoned professionals who have donned various hats in the VC ecosystem. Each episode, we explore where the future opportunities lie in the VC landscape with insights from top LPs on their investment strategies and industry experts shedding light on emerging trends and technologies.  The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only. Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #356, Ben shares the results from the FP&A category of his 7th Annual SaaS Tech Stack Survey, highlighting the top financial planning and analysis solutions used in software companies today. With 37 FP&A solutions named in the survey, this remains one of the most competitive and fast-moving segments in the back-office tech stack. While spreadsheets still dominate usage—by a wide margin—dedicated FP&A platforms are gaining traction, especially as companies scale past $10M+ ARR and investor reporting requirements increase. Ben also compares this year's results to prior years and explains how FP&A tool adoption shifts by ARR size. Resources Mentioned 7th Annual SaaS Tech Stack Survey: https://www.thesaascfo.com/surveys/finance-accounting-tech-stack-survey/ What You'll Learn The most widely used FP&A solutions in SaaS and AI companies Why spreadsheets still dominate financial modeling workflows Which platforms are gaining momentum (Drivetrain, Mosaic, Aleph, Pigment, Planful, and others) How FP&A adoption changes as companies scale beyond $10M ARR Why enterprise-grade tools like Workday appear in larger organizations How funding and competition are reshaping the FP&A software landscape Why It Matters FP&A systems power your forecasting, budgeting, and board reporting Spreadsheet-based processes eventually break as complexity increases As ARR grows, investors expect more sophisticated financial modeling and analytics Selecting the right FP&A tool impacts forecasting accuracy, KPI visibility, and strategic planning Understanding market adoption trends helps founders and CFOs benchmark their financial systems

Car rental companies, including Hertz, are finding new ways to screw over consumers. Now they're using AI to scan cars for "damages" and hitting consumers with thousands of dollars in fines for scuffs you can't even see with the naked eye. Is it worth renting a car at all these days?!Watch the podcast episodes on YouTube and all major podcast hosts including Spotify.CLOWNFISH TV is an independent, opinionated news and commentary podcast that covers Entertainment and Tech from a consumer's point of view. We talk about Gaming, Comics, Anime, TV, Movies, Animation and more. Hosted by Kneon and Geeky Sparkles.Get more news, views and reviews on Clownfish TV News - https://more.clownfishtv.com/On YouTube - https://www.youtube.com/c/ClownfishTVOn Spotify - https://open.spotify.com/show/4Tu83D1NcCmh7K1zHIedvgOn Apple Podcasts - https://podcasts.apple.com/us/podcast/clownfish-tv-audio-edition/id1726838629

The Supreme Court's decision to nix a wide swath of the Trump administration's tariffs comes with some big tax and transfer pricing questions for tax executives as companies battle to collect refunds from the government. The court's 6-3 ruling sets up what would be a messy refund process, though the justices basically said nothing about it, leaving companies to take their claims to court. If the refunds come in, businesses will have to figure out how to apportion funds across subsidiaries —sometimes across borders — without breaking transfer pricing rules, which govern the pricing of affiliate transactions and ultimately determine where taxes are owed. The rules say related-party transfers must be priced as though they were done at arm's length, in the open marketplace. Companies that don't do it right risk a tax agency audit. On this episode of Talking Tax, Bloomberg Tax transfer pricing reporter Caleb Harshberger discusses the sticky tax and transfer pricing issues surrounding tariffs and the possibility of refunds. Do you have feedback on this episode of Talking Tax? Give us a call and leave a voicemail at 703-341-3690.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why most Q1 plans stall and how hidden fear holds teams back. You’ll learn simple ways to turn a big roadmap into tiny actions you can start. You’ll discover how generative AI can suggest low‑risk steps that keep momentum without a big budget. You’ll explore how to break the blame cycle and build real progress even in risk‑averse companies. Watch the episode to start moving your plan forward. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-gap-between-planning-execution.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn: In this week's In-Ear-Insights—welcome from Snowmageddon. For folks listening later, it is the week of the big blizzard in the Northeast U.S., so we are all shoveling, but we're not talking about shoveling today. Well, we kind of are. We are talking about planning and execution. Mike Tyson famously said no plan survives getting punched in the mouth. And Katie, you recently asked in the Analytics for Marketer Slack group—join at Trust-Insights, AI analytics for marketers—how Q1 planning was going, and everyone said it isn't. You had thoughts about where that gap is between doing the plan and executing it. The character Leonard from *Legends-Tomorrow* has been quoted: “Make the plan, execute the plan, watch the play go off the rails, throw away the plan,” because that's how things go. So talk to me about why planning and reality don't match up so often. Katie Robbert: I started this question tongue‑in‑cheek: “How are all those fancy Q1 roadmap PowerPoints you spent weeks on in meetings doing?” I didn't expect the response—most are still sitting in SharePoint or largely untouched. The bottom line is that no one's really done anything. That's a trend across any industry, any vertical, any department, because making the plan is the easy part. Executing the plan feels risky, unsafe, unknown. I saw a post last week from our friend Paul Rotzer at Smarter-X, where he outlined eight stages companies go through when evaluating and adopting AI; most are stuck at one or two. My comment was that this is because of an unacknowledged fear from leadership—fear that by doing something they become irrelevant or that they'll get it wrong and be exposed. When we ask why we do all this planning and nothing happens, it comes down to unacknowledged fear. My hypothesis: I can get the best running shoes, put together a sophisticated training plan for a couch‑to‑5K, tighten my nutrition, get plenty of rest—yet that's just a plan. I still have to do it, to put one foot in front of the other. The scary part is, what if I fail? What if the plan doesn't work? What if I hurt myself, look silly, embarrass myself? Those thoughts creep up. In a larger, publicly traded organization with many eyes on every move, that fear is real. We can make plans, set goals, have expectations—but what if we act and it doesn't work? What if the wrong move is noticed? Christopher S. Penn: I like that analogy because there are externalities, too. We made the plan, got the running shoes, and now there are two feet of snow outside. “Okay, I guess I'm not going running”—a convenient excuse unless you own a treadmill. One of the things that seems true today is that planning requires some predictability to say, “Here's the plan.” Even with scenario plans—best case, worst case, middle—you still get wacky curveballs, like a sudden tariff wheel spin. As much as there are internal fears—afraid of failing, reluctant to stick your neck out—there are externalities: crazy events that render the plan obsolete. Let's flip this. You have the plan; maybe it's still valid, maybe it isn't. What does someone do to say, “Okay, I need to do at least one thing in the plan because I have ideas,” while hearing your perspective? Katie Robbert: Before we get into that, I want to acknowledge those externalities. In the running example, saying “the snow is a convenient excuse” takes accountability off you, so you're no longer at fault. Humans love to pass accountability to someone or something else—“It wasn't my fault; I couldn't run because it was snowing.” Then we ask, “Did you stretch? Did you do anything else?” The same pattern shows up in larger organizations: “The economy,” “the wind changed,” “someone said something weird,” “I'm superstitious.” Those become blanket excuses that shift blame. That's why doing the first thing is the biggest hurdle. Companies often set the bar too high—“I need to increase revenue by 20%.” They look for one magical thing to achieve that goal, but it isn't how it works. The real path is cumulative—task after task, every task, that gets you to the finish line. If you can't run because of two feet of snow, ask yourself, “Is running the only thing that gets me to a couch‑to‑5K?” Probably not. Dig deeper for smaller milestones—bite‑sized actions you can take. People often resist because they've already made a plan and don't want to redo it. Christopher S. Penn: My solution, which removes excuses, is to put the plan into your AI of choice and ask, “What's the first step I can take today toward this plan?” Acknowledge how the plan should adapt, but focus on the immediate action. For example, if you can't safely run, you might do leg squats to start strengthening muscles, so when you can run you'll be in better condition. That pushes accountability back onto you and gives you a bite‑size start. Planning has always been about agility—agile versus waterfall. Today's AI tools let you pivot on a dime. You can say, “Here's the Q4 with the Q1 plan, here's everything that has changed,” and then dictate new directions. Ask the AI for three to seven ideas for pivoting so you can still hit the 20% revenue increase target. These tools can suggest alternatives when, say, social media burns to the ground but you still have an email list, or when you haven't tried text messaging yet. Katie Robbert: At Trust-Insights we have an open, transparent culture. I'm all for experimentation as long as it's acknowledged. “I'm going to try this thing, here's the cost.” Not everyone has that luxury. Imagine a VP of marketing tasked with increasing website traffic by 30% and generating enough new MQLs to keep the sales team happy. Social media isn't the answer; email is exhausted. You look at higher‑cost options—paid ads, SMS texting. Those require software, time to find opted‑in phone numbers, and budget. That's where the fear comes in: a long list of options, but you have to justify the budget and risk failure. Christopher S. Penn: In scenario planning, you say, “The goal is a 20% revenue increase. This is what it will cost to get there. Stakeholder, is this still the goal?” If the stakeholder can't give you the budget, you can't achieve the plan. You might say, “With $500 I can get you 4% of the goal,” but the full goal requires more. You've done due diligence: the company's goal is set, but the reality is limited resources. It's like wanting to drive 500 miles with only a gallon of gas—you can't make the car use less gas to cover that distance. Katie Robbert: I'll challenge you to imagine you have no authority to push back on stakeholders. You can't simply say, “I can't do this.” You have to have the conversation—no excuses. In many organizations, the response is, “I don't want to hear excuses; we have to hit our numbers.” Christopher S. Penn: I've been in that situation. The typical response is to shift blame quickly, document everything, and blame the stakeholder to their boss. That's the solution that worked at AT&T, Lucent, and other large corporations. It goes back to why plans aren't executed: if you have no role, authority, or relationship power to change the plan, your best bet to keep your job is to deflect blame to someone else, ideally the stakeholder, as fast as possible. Katie Robbert: That's one of the worst answers you've ever given me. Christopher S. Penn: Putting myself in that position—I've been there, and that's exactly what you do to survive in big corporate America. Katie Robbert: If you get receipts but still have to do something, you can't just sit at your desk twiddling your thumbs. What do you actually do? Christopher S. Penn: Do you really want the answer? You call as many meetings as possible throughout the quarter so it looks like you're doing something. You send lots of emails, create fake activity that's considered acceptable in corporate America—“We're having a meeting to plan about the plan,” “We're having a pre‑meeting for the meeting.” That's why so little gets done, especially in risk‑averse organizations: everyone's energy is spent covering their own backs, so no one takes a real step forward. You cover your butt by saying, “I'm calling meetings, we're looking busy, we're talking about the plan for the plan.” Do you get anything done? No. Do you make progress toward your plan? No. Do you have something for your annual review that looks good? Yes. That's why many organizations are stuck on rung one of the AI ladder. In a place like Trust-Insights, I can say, “I'm going to do this thing.” It might spectacularly implode, but as long as it doesn't financially endanger the company or cause reputational harm, it's fine. That's why startups can challenge incumbents—they don't have the calcified bureaucracy of blame deflection. You can try something that might not work, but you'll try it anyway because you can. In risk‑averse, fear‑driven organizations, that never happens. That's why many talk about side hustles. When we started Trust-Insights, we had a side hustle because the corporate side fired people at the first sign of a 1% goal decline. With Trust-Insights now, I don't need a side hustle. Everything we do redirects back to Trust-Insights. We don't have a culture of fear that stops us from trying things. If I'm in a gray cubicle, my goal is to survive another day until the next paycheck. That's fair, and many people find themselves in that position. Katie Robbert: Back to AI tools: there is a way to at least try. We put a plan together and ask, “Who's going to execute it?” We're a four‑person team with big dreams and expectations, but the reality is we're still underwater. I open a chat in Gemini or Claude and say, “Here are my restrictions—zero budget. What can I do that's low risk, won't damage our reputation, and won't take a million hours?” These tools excel at pattern recognition, finding that tiny piece of information the human is blind to because they're too close. For example, we might be over‑indexed on our email list. Is there anything else we haven't done with email? That channel is still under our control. Could we draft copy for ads we can't run yet? Could we draft newsletter outreach even if we can't send it today? Is our newsletter list clean and ready? Those are low‑risk steps that keep the plan moving forward without exposing us to investors for a failed experiment. Christopher S. Penn: Exactly. For folks who feel stuck with no role power or relationship power, generative AI can help. If you can find $20 a month for a paid tool, great. It's never been easier to start a side hustle—no need to learn programming. If you have a good idea and are willing to invest time outside of work on your own hardware, now is the best time to try creating something. It may not work, but it's better than feeling stuck and powerless. If your plan feels like it's moving at 900-mph off a cliff, the tools are out there. If you have the willingness to take a little risk outside your day job, give it a shot. Katie Robbert: I keep trying to pull people back into their day jobs and help them find solutions because not everyone has time for a side hustle. Many are working parents or have a second job. This morning I asked, “What is one thing I can do today that won't take much time or budget but helps me keep moving forward?” One suggestion was to update CRM records. Marketing plans often require good, clean data. If you can't afford paid ads, are you ready to run them when you can? Look internally: do we have the best possible data? Is it clean? Is it ready? Can I draft copy for ads or newsletters even if we can't launch them yet? Those are low‑risk actions that keep momentum. Christopher S. Penn: The other thing to consider for those with no role or relationship power is that generative AI can be a low‑cost ally. If you can spend $20 a month on a paid tool, you have a new avenue to create value. Katie Robbert: My challenge to anyone stuck in Q1 plans—or any quarter—is to dig deep and ask, “What is one low‑risk, low‑resource thing I can do?” Is the data hygiene ready? If you were granted all the budget today, would you be ready to execute? Find those things, and you'll keep moving forward. Once you start that momentum—one foot in front of the other—it's easier to keep going. Christopher S. Penn: Absolutely. Christopher S. Penn: If you have thoughts on how you're getting unstuck, no matter the quarter, pop by our free Slack group—Trust-Insights-AI analysts for marketers—where over 4,500 marketers ask and answer each other's questions every day. You can also find us on the Trust-Insights-AI podcast, available wherever podcasts are served. Thanks for tuning in. We'll talk to you on the next one. Katie Robbert: Want to know more about Trust-Insights? Trust-Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher-S.-Penn, the firm is built on the principles of truth, acumen, and prosperity, helping organizations make better decisions and achieve measurable results through a data‑driven approach. Trust-Insights specializes in helping businesses leverage data, AI, and machine learning to drive measurable marketing ROI. Services span comprehensive data strategies, deep‑dive marketing analysis, predictive models using tools like TensorFlow and PyTorch, and optimizing content strategies. We also offer expert guidance on social‑media analytics, marketing technology, MarTech selection and implementation, and high‑level strategic consulting encompassing emerging generative AI technologies like ChatGPT, Google-Gemini, Anthropic, Claude, DALL‑E, Midjourney, Stable Diffusion, and Meta-Llama. Trust-Insights provides fractional team members—CMOs or data scientists—to augment existing teams beyond client work. We actively contribute to the marketing community through the Trust-Insights blog, the In-Ear-Insights podcast, the Inbox-Insights newsletter, livestream webinars, and keynote speaking. What distinguishes us is our focus on delivering actionable insights, not just raw data. We excel at leveraging cutting‑edge generative AI techniques while explaining complex concepts clearly through compelling narratives and visualizations. Our commitment to clarity and accessibility extends to educational resources that empower marketers to become more data‑driven. Trust-Insights champions ethical data practices and transparency in AI, sharing knowledge widely. Whether you're a Fortune-500 company, a mid‑size business, or a marketing agency seeking measurable results, we offer a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever‑evolving landscape of modern marketing and business in the age of generative AI. Trust-Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

A.M. Edition for Feb. 24. The Trump administration is considering new national security tariffs on a half-dozen industries, after the Supreme Court last week invalidated many of the president's second-term levies. That ruling has prompted companies like FedEx, Revlon and Costco to file suit. Plus, President Trump is expected to tout the U.S. economy in his State of the Union later. But as WSJ's Alex Frangos explains, the economic report card is a bit more mixed. And, Ukraine marks a grim milestone as the war with Russia enters its fifth year. Daniel Bach hosts. A look at Apple's push to build an all-American chip. Sign up for the WSJ's free What's News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Why does the shortest month of the year sometimes feel like the longest? Today on Motley Fool Money, Rick Munarriz and fellow analysts Jason Hall and Travis Hoium, dive into stocks that they are willing to give up our Fool card for. There's also a look at how we think the percolating market matters of today will play out a year from now. They unpack: - Unlikely stocks that they are championing right now. - Potential buyout chatter for PayPal. - What comes next for the Warner Bros. Discovery romcom love triangle? Companies discussed: LOB, UPBD, HIMS, PYPL, WBD, NFLX, PSKY Host: Rick Munarriz, Guests: Jason Hall, Travis Hoium Producer: Anand Chokkavelu Engineer: Dan Boyd Disclosure: Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, “TMF”) do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. We're committed to transparency: All personal opinions in advertisements from Fools are their own. The product advertised in this episode was loaned to TMF and was returned after a test period or the product advertised in this episode was purchased by TMF. Advertiser has paid for the sponsorship of this episode. Learn more about your ad choices. Visit ⁠⁠⁠⁠⁠⁠megaphone.fm/adchoices⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Our CIO and Chief U.S. Equity Strategist Mike Wilson explains why he still believes in a growth cycle for equity markets, even as investors show growing concerns around AI.Mike Wilson: Welcome to Thoughts on the Market. I'm Mike Wilson, Morgan Stanley's CIO and Chief U.S. Equity Strategist. Today on the podcast, I'll be discussing recent concerns around AI disruption. It's Tuesday, February 24th at 1pm in New York. So, let's get after it. Last week you could feel it, that anxious undercurrent in the market. The headlines were noisy, volatility ticked higher, and AI disruption, once again, dominated investor conversations. But beneath the surface level unease something important happened. The S&P 500 Equal Weight Index pushed to a new relative high, keeping our broadening thesis alive and well. On one hand, investors are worried about AI driven disruption, CapEx intensity, and potential labor force reductions. On the other hand, capital is still flowing into formerly lagging areas of the market, just as the median stock is seeing its strongest earnings growth in four years. Let's unpack this. First, there's concern AI will lead to job losses. But even if that's the case, there's typically a phase-in period. Companies don't just eliminate labor overnight. Importantly, before these productivity gains are fully realized, we need broad enterprise adoption. That means building out the agentic application layer, integrating AI into workflows, retraining systems and processes. That takes time, and it is still early days in that regard. Second, what we're seeing now is typical of a major investment cycle. Volatility increases as markets challenge the pace of unbridled spending. Dispersion increases as investors debate winners and losers. Leadership rotates, sometimes sharply. There's also something different this time compared to the internet bubble of the late 1990s. Today we're in an early cycle earnings backdrop. We've just emerged from what was effectively a rolling recession between 2022 and 2025. So, as capital rotates out of the perceived structural losers, it's not just chasing long-term AI beneficiaries, it's also finding classic cyclical winners. On the losing side is long duration services-oriented sectors, particularly software. These areas are more sensitive to uncertainty around longer term cash flows. This area also has a large overhang of private capital deployed over the last 10 to 15 years. There are other forces at play too. Small cap growth, arguably the longest duration segment of the market, began breaking down in late January around the time Kevin Warsh was nominated as Fed chair. While major indices barely reacted, more speculative areas may be responding to expectations of tighter liquidity given Warsh's, reputation as a balance sheet hawk. Finally, equity markets are typically more volatile when new Fed chairs assume office. Bottom line, our broader thesis of an early cycle rolling recovery remains intact. Market internals are supportive even if index level action feels choppy. That said, near term volatility is likely to persist as we enter a weaker seasonal window for retail demand, while liquidity remains ample, but far from abundant. With this backdrop, a quality cyclical barbell with healthcare makes sense. In small caps, the higher quality S&P 600 looks more attractive than the Russell 2000. And any short-term volatility could present opportunities to add exposure in preferred cyclical areas like Consumer Discretionary Goods, Industrials, and Financials. Of course, risks remain. AI adoption could accelerate faster than expected, pressuring labor markets more abruptly. Pricing power could erode as efficiency spread, and policy makers could react in ways that slow the CapEx cycle while crowded momentum positioning remains vulnerable. Nevertheless, the signal from the internals is clear. Beneath the volatility this looks less like a market rolling over, and more like one that is confirming an early cycle economic expansion. Thanks for tuning in. I hope you found it informative and useful. Let us know what you think by leaving us a review. And if you find Thoughts on the Market worthwhile, tell a friend or colleague to try it out.

Creating Engaged Employees and Loyal Customers   Shep interviews Stephen Baer, Co-Founder and Managing Partner of Engagency. He talks about his new book,  Stickology, and how building strong emotional connections and engaging both employees and customers leads to lasting loyalty.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    How does internal employee engagement influence external customer experience?  Why is it important for organizations to go beyond surface-level personalization in delivering customer experiences?  How can companies strike the right balance between friendly service and convenience to create lasting loyalty?  How can organizations move from transactional interactions to building relationships with their customers?  Why is it essential to invest in employee experience to drive customer satisfaction?  Top Takeaways:    Internal engagement is the foundation of strong customer loyalty. What happens inside your organization is always felt by your customers on the outside. If your employees are engaged, respected, and motivated, customers feel that in every interaction with your brand.   When organizations invest in their people, the result is better service and stronger customer relationships because empowered employees have the confidence to go above and beyond for customers.   Engagement isn't just good for workplace culture. It's good for business. Companies that focus on both employee and customer engagement see more revenue, higher employee and customer retention, and outpace their competitors.   It's easy to form a connection, but lasting loyalty requires deeper engagement. Connections made quickly can fall apart just as fast if the next interactions are inconsistent. Genuine engagement takes time and is operationalized so it ingrained in the culture and felt in every interaction.  Personalization by itself, even when powered by advanced technology, is not enough to build lasting loyalty. Relying on algorithms alone will expose a brand to being outgrown by its customers or out-innovated by its competitors. Customers stick with brands that make them feel emotionally connected and valued. Human elements, not just algorithms, are what creates long-term fans.   Convenience is no longer a unique advantage. It is an expectation. Today's customers want easy, seamless interactions everywhere they shop. To stand out, businesses need to pair convenience with authentic, memorable service.   Customers are going to talk about their experience with a company. When employees are engaged, they create advocates, customers who often spend more, and are more likely to recommend the business to others.   Plus, Stephen shares more insights from his book, Stickology: How to Build Unbreakable Connections with Employees and Customers for Life. Tune in!  Quote:   "It's not just about connecting. It's about building a relationship. It's about making that person feel seen, heard, valued, and empowered, whether they are a customer or an employee. It takes time, but the bond holds together stronger."  About:    Stephen Baer is the author of Stickology: How to Build Unbreakable Connections with Employees and Customers for Life, and the Co-Founder and Managing Partner of Engagency.  He has 30 years of experience in behavioral science and engagement from leadership roles at companies such as The Game Agency, Atari, and GE.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.   Learn more about your ad choices. Visit megaphone.fm/adchoices

BOSSes, Anne Ganguzza and Tom Dheere (The VO Strategist) ring in the new year with a reality check on modern voiceover career strategy. In an industry increasingly influenced by AI and market saturation, the "throw everything at the wall and see what sticks" approach is no longer viable. This episode is a deep dive into the power of focus—mastering one genre at a time, picking the right marketing portals, and closing the "relevance gap" by becoming a high-level human storyteller.     Chapter Summaries: The Relevance Gap and AI (10:45) Tom introduces the "relevance gap"—the widening space between aspiring talent and working professionals. He argues that AI is rapidly consuming low-budget, entry-level work. To remain relevant, talent must move beyond simply "reading well" and invest in high-level storytelling skills (acting, improv, etc.) that AI cannot yet replicate. The Danger of the Multi-Demo Rush (03:55) The hosts notice a troubling trend: new talent getting five demos produced before they've mastered a single genre. This lack of focus leads to "sucking at everything." Anne emphasizes that even 20 coaching sessions might not be enough to reach the competitive level required for a professional demo in today's saturated market. Passion vs. Pragmatism: Reconciling Your Goals (15:19) While many enter VO wanting to do anime or video games, the market for corporate, e-learning, and medical narration is significantly larger. Tom suggests a pragmatic voiceover career strategy: use "bread and butter" genres like corporate work (where there are over 33 million potential clients) to fund your passion projects in character and animation work. The Myth of Social Media ROI (24:34) Tom reveals startling statistics on social media ROI for voice actors: Facebook (0.77%) and Twitter (0.69%) pale in comparison to LinkedIn (2.74%). While still low, LinkedIn represents a business-minded audience. The hosts warn that "enpoopification"—the decline of social media quality due to algorithms and AI—makes it harder than ever to find work through standard posting. The "New SEO": Getting Found by Chatbots (27:39) Anne shifts the focus to a forward-thinking strategy: SEO for AI. Companies are increasingly asking chatbots like ChatGPT or Claude for voice actor recommendations. To stay competitive, talent must populate their websites and blogs with high-quality, human-written content that these bots can index and recommend. The 2026 Focus Challenge (30:21) Tom issues a challenge to all VO Bosses: Pick one genre, one casting site, and one social media platform to focus on this year. By concentrating energy rather than scattering it, talent can build true momentum and authority in a specific corner of the market.     Top 10 Takeaways for Voice Actors: Close the Relevance Gap: Invest in professional acting and storytelling training to stay ahead of AI-generated voices. Focus on One Genre First: Master the nuances and audience of one genre before producing a demo or marketing yourself in another. Market Pragmatism: Target the corporate and e-learning markets for consistent cash flow while you build your "passion" skills in animation. Avoid "Demo Bundle" Traps: Be wary of packages offering multiple demos for a deal; quality training takes time and individual focus for each genre. Audit Your Marketing Portals: Don't join every pay-to-play site at once. Pick one that aligns with your primary genre and master its algorithm. Prioritize LinkedIn: For B2B genres like corporate narration, LinkedIn offers a significantly higher ROI than other social platforms. Optimize for AI Search: Ensure your website's FAQ and Home pages are rich with pertinent information so chatbots can find and recommend you. Use Low-Budget Sites as Proving Grounds: Use sites like Fiverr or Casting Call Club for practice and project management experience, not as a final career destination. Human Content Wins: Write blogs and website copy with a "human-first" approach to reclaim search authority from AI-generated spam. The Foundation is Acting: Foundational acting skills are transferable across all genres. Master the craft first, and the genre proficiency will follow.

In this episode, Trevor G. Blake breaks down the mindset and practical steps behind his entrepreneurial success. You'll hear how to reframe negative thinking, harness the power of intention, build your intuition with simple exercises, and why aiming high is key to reaching bigger goals. Trevor shares easy-to-apply tools that can set you on the path to financial independence and greater confidence.

FREE COPY OF JEFF'S BOOK DISCERNMENT HERE What happens when you get FIRED… and it becomes the best thing that ever happened to you? In this episode of The Unemployable Podcast, Jeff Dudan sits down with serial entrepreneur, investor, and former Global President of EO, Troy Hazard. From Australian radio announcer… to building and selling 12+ companies… to turning around distressed businesses and exiting to private equity — Troy shares the exact mindset, leadership philosophy, and exit strategy that changed his life.

This week brought major tariff news, Supreme Court rulings, and fast-moving executive action that could directly impact steel, aluminum, and ultimately garage door pricing. In this episode of Torsion Talk, Ryan breaks down what actually happened, what it means for your business, and why most dealers are misunderstanding the headlines.The Supreme Court ruled against the use of certain emergency powers tied to sweeping global tariffs, but within hours a new tariff structure was introduced under a different law. While the news cycle made it sound dramatic, Ryan explains why steel and aluminum costs remain largely unchanged for our industry and why garage door manufacturers are unlikely to reverse recent price increases.Ryan dives into how this affects residential and commercial dealers, including LiftMaster operator increases, manufacturer price hikes, and why expecting pricing to snap back to pre-COVID levels is unrealistic. He also outlines why adjusting your price book based solely on a headline could be a costly mistake.More importantly, this episode focuses on strategy. Ryan explains why protecting open quotes is critical, why material escalation clauses should be standard in commercial and new construction contracts, and how to prepare your CSRs to confidently answer customer questions about pricing. With uncertainty around how long these tariffs may last, dealers must build flexibility into their quoting process and stay proactive rather than reactive.Ryan also shares why this moment highlights a bigger truth: the cost structure of the garage door industry has fundamentally changed. Companies that refuse to adjust pricing, margins, and sales conversations will struggle, while disciplined operators who understand their numbers and protect their margins will win.If you own or operate a garage door company and want to stay ahead of steel price volatility, tariff changes, and manufacturer increases, this episode gives you the clarity and direction you need.Stay informed. Stay profitable. Stay ready.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

FREE COPY OF JEFF'S BOOK DISCERNMENT HERE What happens when you get FIRED… and it becomes the best thing that ever happened to you? In this episode of The Unemployable Podcast, Jeff Dudan sits down with serial entrepreneur, investor, and former Global President of EO, Troy Hazard. From Australian radio announcer… to building and selling 12+ companies… to turning around distressed businesses and exiting to private equity — Troy shares the exact mindset, leadership philosophy, and exit strategy that changed his life.

Josh Rogin examines whether the US-China rivalry is a new Cold War and how the CCP enforces its political agenda on American companies like the NBA through exported censorship. 5

We look back at stories of companies that were disrupted -- Siebel Systems and Apple (NASDAQ: AAPL( -- to better understand how disruption emerges and whether history can be a guide for disruption during the AI paradigm shift. Asit Sharma, David Meier, and Tim Beyers discuss: - Disruption stories from history. - The three signs of disruption and why they matter now more than ever. - Two companies that may be at serious risk for disruption now and for the long term. Don't wait! Be sure to get to your local bookstore and pick up a copy of David's Gardner's new book — Rule Breaker Investing: How to Pick the Best Stocks of the Future and Build Lasting Wealth. It's on shelves now; get it before it's gone! Companies discussed: FIG, TOST, CRM, HUBS, TTD Host: Tim Beyers Guests: Asit Sharma, David Meier Producer: Anand Chokkavelu Engineer: Dan Boyd Disclosure: Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, “TMF”) do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. We're committed to transparency: All personal opinions in advertisements from Fools are their own. The product advertised in this episode was loaned to TMF and was returned after a test period or the product advertised in this episode was purchased by TMF. Advertiser has paid for the sponsorship of this episode. Learn more about your ad choices. Visit ⁠⁠⁠⁠⁠megaphone.fm/adchoices⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Is test prep a lifeline or a scam? Jessica Wynn reveals who's really cashing in on your SAT anxiety here on Skeptical Sunday!Welcome to Skeptical Sunday, a special edition of The Jordan Harbinger Show where Jordan and a guest break down a topic that you may have never thought about, open things up, and debunk common misconceptions. This time around, we're joined by writer and researcher Jessica Wynn!Full show notes and resources can be found here: jordanharbinger.com/1288On This Week's Skeptical Sunday:The test prep industry is a multi-billion-dollar machine built on manufactured anxiety — not better education. Companies exploit the fear that a single test determines your entire future, turning parental stress and student panic into a lucrative marketplace where confusion plus fear equals profit.The same corporations that create standardized tests often sell the prep materials to pass them — a staggering conflict of interest. It's vertical integration at its most cynical: they've engineered both the problem and the solution, and students pay on both ends.Standardized tests like the SAT don't predict college success as well as high school GPA does, and access to expensive prep widens inequality rather than leveling the playing field. Kids in the top 1% of income have a 1 in 4 shot at elite schools — kids in the bottom 20% have a 1 in 300 chance.Social media has supercharged test prep anxiety, turning studying into a performative competition. Students spiral comparing their materials and scores to strangers online, and prep companies profit without even advertising — the students do it for them through posts and affiliate links.You don't need to spend a fortune to prepare well. Start with official practice tests and free resources like Khan Academy, use proven techniques like spaced repetition and the Feynman method, and remember — one good resource used properly beats five expensive ones you never open.Connect with Jordan on Twitter, Instagram, and YouTube. If you have something you'd like us to tackle here on Skeptical Sunday, drop Jordan a line at jordan@jordanharbinger.com and let him know!Connect with Jessica Wynn at Instagram and Threads, and subscribe to her newsletters: Between the Lines and Where the Shadows Linger!And if you're still game to support us, please leave a review here — even one sentence helps! Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!Subscribe to our once-a-week Wee Bit Wiser newsletter today and start filling your Wednesdays with wisdom!Do you even Reddit, bro? Join us at r/JordanHarbinger!This Episode Is Brought To You By Our Fine Sponsors: HexClad: 10% off: hexclad.com/jordanBombas: Go to bombas.com/jordan to get 20% off your first orderWayfair: Start renovating: wayfair.comHomes.com: Find your home: homes.comThe President's Daily Brief: Listen here or wherever you find fine podcasts!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.