Podcasts about katapult marketing

Matt Swain moderated the Xplor19 panel discussion, “Customer Experience: A Moving Target” in May with Hailey Wilson from Illumina and Antoine DuPont from Katapult Marketing. In this interactive discussion, the three customer experience and communication experts offer their insights – from a changing marketing landscape to quantifying CX.

Ep #70: Just think about it. You wake up in the morning, do your daily routine, check your social media and emails, go to work, have meetings, go back home to your family, spend some time with them, do your work again then go to sleep and the next morning you repeat everything. More likely you’ll recognize one of these patterns. One of the days you wake up in the morning and think why is that for? What is that thing which you meant to do or want to do, but you don’t do? I believe you’re special. You have your unique talent. And in this episode, Antoine Dupont shares how to discover your talents and gifts that make you unique. Antoine has helped entrepreneurs grow their businesses through online marketing for almost 20 years. As the Founder and CEO of Katapult Marketing, Antoine spends every day helping business owners to compete and win in their industries, using up to date and effective marketing strategies and tactics that get results. Time Stamped Show Notes: [00:22] About the episode and Antoine Dupont [02:18] Paris born Antoine started his career working in a French restaurant, then traveled a lot and settled in the US where he started his businesses [04:16] In 2001, Antoine opened a digital marketing agency, doing website development [06:21] The life of the entrepreneur so busy and goes fast that sometimes you may feel that something is missing [07:01] People don't buy what you do or how you do it, they buy why you do what you do [08:43] People usually make the decision about their career very early at 17-18 years old about what they supposed to do, but often it’s influenced by the family and society [10:16] When Antoine was looking for his uniqueness, someone told him that he is a competitor and this is what resonated with him [12:09] Many people are in jobs or doing things that are not a good fit for them [13:02] To find out what is your uniqueness do an audit of your life [14:07] Ask people who you interact with what your strengths and weaknesses are [17:25] Take a strength finder test to find out your top 5 strengths [18:44] Don't try to fix your weakness, be self-aware of it, go all in on your strengths [19:58] A big mistake is when you try to be everything to everyone [23:06] How understanding that Antoine’s talent is to be a competitor changed his business [27:07] When you will ask people about your strengths and weaknesses you’ll see the pattern in what people tell about you [29:37] What you need in a team are the people who compensate for your weakness [32:03] If you really uncover and you're grounded into what you want to do and what you were meant to serve stick to it [33:36] Antoine’s motivation “Why” he gets up in the morning every day [35:30] Where to find Antoine online [36:32] For the show notes go to IntNetworkPlus.com and subscribe to the Marketing for Creatives show Let’s get in touch: What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram Did you get new insights? Please leave a short review on iTunes Get more marketing tips on intnetworkplus.com Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

We have all heard that video is is the way to go these days, but how do we execute it properly? Antoine Dupont of Katapult Marketing tells us the best way to incorporate video into our marketing endeavours.

We have all heard that video is is the way to go these days, but how do we execute it properly? Antoine Dupont of Katapult Marketing tells us the best way to incorporate video into our marketing endeavours.

Antoine Dupont, CEO of Katapult Marketing, was born in Paris and has spent the last five years studying Marketing while creating hundreds of videos for his clients. Katapult Marketing is an internet marketing company that manages the web presence for business owners. The company creates videos and websites that generate leads and increases credibility. Antoine’s clients have seen a 3 to 5 times increase in social media engagement, while others have seen a 37% increase in sales because of their video marketing strategies. We see how integrating video marketing in the pawn business can reap great rewards in today's episode of Pawn Leaders.     [02:07] Approximately five years ago, Antoine was introduced to doing video marketing by one of his employees   [03:59] “As a Marketer, what you’re trying to do is to put your client’s brand or your brand in front of people’s eyes. What are they looking at? Are they looking at billboards? Are they listening to radios? Are they watching television? What are they looking at collectively; my target audience? And the answer for you as pawnbrokers is ‘They are looking at videos.’”   [04:40] Your audience is paying attention to YouTube and Facebook, and they like to watch videos on these platforms      [05:48] People are always looking for “How-To” videos, for example: “How Do You Negotiate the Pawnbroker?”     [07:37] People love authenticity, so your video does not have to be perfect   [08:30] You can start recording with a mobile phone and a microphone   [10:19] “We cannot get enough of stories”   [11:52] Stay away from Facebook live. Only utilize videos that are live worthy   [14:24] “Facebook is a marketing and branding apparatus, it is not a sales engine”   [15:30] It is not advisable to put a commercial on Facebook, unless it is very specific   [17:54] The pawnbroker must be in front of people on a regular basis, but not in an aggressive manner   [20:59] Google is where people go and look for what they want to buy, while Facebook is where people spend their time, but not with an intention to buy     [21:56] Putting 1 video on Facebook per month is good traction for your business [23:17] What strategy can a pawnbroker use to advertise a content? Post on your Facebook page, share to your personal page, then to your followers, while boosting your post. Segment your target audience using various selections.   [27:11] Visit Answer the Public to get all the questions on YouTube and Google for the word searched   [32:00] Utilize long-term strategy to reap high returns   [33:24] Look for “How Pawnshop Works” in YouTube and search will retrieve over 35,000 results. This proves that you can post similar content. Anything close to 1 million is a no go and anything within the hundred thousand is just right     [36:52] Visit Antoine’s YouTube channel for workshops on video marketing