Inbound Back Office

Persuasion can have a huge impact on your sales.But how do you use persuasion without being sleazy or manipulative? Well, David Aaronson of Digital Inbound has the answer.As the owner of Digital Inbound, David is a Cialdini Institute Certified Coach, trainer, and practitioner, specializing in the field of marketing. Our focus is leveraging the Universal 7 Principles of Persuasion (PoP) to help get more prospects to say yes.In this episode, you'll learn:How the human brain works when it comes to making decisions7 principles to persuasion that you can use in marketing, sales, and everyday lifeHow to change your sales approach to be more persuasiveYou can find David at Digital Inbound and on LinkedIn.https://www.digitalinbound.com/influenceIf you liked this episode, please leave us a review on Apple Podcasts!

If you have an eCommerce business, are you marketing effectively?eCommerce marketing is a different animal than B2B marketing.So how do you know if you're doing it right?That's where Tifany Mazza, Founder of Tykio comes in. With more than a decade of experience, Tifany has successfully crafted multiple cross-channel media strategies that have resulted in notable measurable results.In this episode, you'll learn:What makes marketing for eCommerce businesses differentHow to ensure your eCommerce is optimized for conversionsHow to use paid ads for your eCommerce businessBest practices for email marketing for eCommerce businessesYou can find Tifany at Tykio & Not to Die For and on LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

Are you a "profit first" agency?Well, maybe you shouldn't be...What if there was a better way to maximize your profits while putting other metrics first?On this episode, we have Garrett Mehrguth, Founder and Chief Executive Officer of Directive Consulting, a leading performance marketing agency. Garrett has a different take on structuring your P&L for every phase of your business.On this episode, you'll learn:The first step to maximizing your profitsHow to structure your P&L depending on your phase of businessThe top performance benchmarks to trackYou can find Garrett at Directive Consulting and on socials:LinkedInhttps://garrettmehrguth.com/If you liked this episode, please leave us a review on Apple Podcasts!

Have you been thinking about starting a podcast?Do you have a podcast and wonder how you can generate leads from it?Well wonder no more!On this episode of the IBO podcast, we have Ryan R. Sullivan, Founder of Podcast Principles. Most companies "produce" your podcast. Podcast Principles takes the opposite approach. They help founders and CEOs launch profitable podcasts with strategy, first.Ryan is here to school you on how to start a podcast if you don't have one and how you can use your podcast to generate leads.This is a "can't miss" episode!In this episode, you'll learn:How to start a podcastThe easiest way to start generating leads from your podcastSeveral other things you can do with any podcast format to generate leadsYou can find Ryan at Podcast Principles and on socials:LinkedInRyan's podcast:Apple SpotifyYouTubeIf you liked this episode, please leave us a review on Apple Podcasts!

When was the last time you thought about your business' core values?Do you even have core values for your business?If not, you could be hurting your business!On this episode, we have Emily Green, CEO and Founder of Grace Communications. Emily is here to tell you how to fully live and love your agency's mission and core values every day!Emily has over 12 years of experience leading marketing, public relations, event planning, and business development efforts for companies all over the United States. She has a demonstrated history of success with helping develop new companies and departments as well as extensive event planning and social media experience. She also has been responsible for public relations efforts in top markets all over the country such as Chicago, St. Louis, Minneapolis, and Charlotte. Her passion for marketing and helping businesses grow is what led her to form Grace Communications.In this episode you'll learn:Why creating core values and a company mission are extremely importantHow to craft your core values and mission statementHow to live and love your core values & mission every day in your businessYou can find Emily at Grace Communications and on socials:LinkedInAll socials @gracefulmarketingIf you liked this episode, please leave us a review on Apple Podcasts!

Are you offering SMS Texting as a service yet?If not you may be missing out!There is huge potential in SMS for your clients and your agency.And Shannon Panaro, Owner of SP Marketing is on the IBO podcast to explain how.Shannon specilizes in SMS/Text marketing and loyalty offer alerts to help businesses and organizations of all kinds to generate, and engage customers/members with unique campaigns. This easily and affordably accomplished a way to generate new sales and customer communication.In this episode, you'll learn:The statistics on SMS as part of a marketing strategySome of the compliance issues you'll want to be aware ofHow to get started with SMS for your business or your clientsThe many different ways you can use SMS for your businessYou can find Shannon at https://www.shannonpanaro.com/ and on socials:LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

Are you being clear to your audience?Or are you using marketing jargon that only those in the industry can understand?On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting about marketing jargon and how important it is for agencies to talk to clients and potential clients in language they can understand.Mark spent 30 years in the newspaper industry as a writer, editor and finally as website director. He pivoted to online marketing and spent nearly 10 years with a small digital marketing agency before launching his own business in 2021. He lives in a suburb of Pittsburgh, Pa., and focuses on guiding small businesses and solopreneurs through the mysteries of digital marketing.In this episode, you'll learn:What exactly marketing jargon is.How to know if you're using too much jargonThe downfalls of using too much jargonThe benefits of being more clear with clients and potential clientsBetter ways of communicating to your audience.You can find Mark at markwhittaker.com and on socials:LinkedIn If you liked this episode, please leave us a review on Apple Podcasts!

What if you could offer your clients a new and profitable way of advertising?Enter indoor digital billboards.Never heard of them?Well you're in luck because on this episode we have Austin Wolfe, Owner of Digital Wave Marketing Solutions, who is giving all the ins and outs of indoor digital billboards.Austin started his marketing firm while in College in 2017 and failed for years... It finally took off during COVID years and now doing close to 500K per year since he pivoted and shifted into different markets.In this episode, you'll learn:What indoor digital billboards areWhy you may want to add indoor digital billboards to your servicesHow profitable they can beHow to get startedYou can find Austin at Digital Wave Marketing Solutions and on socials:LinkedInInstagram If you liked this episode, please leave us a review on Apple Podcasts!

Are you tracking your marketing ROI properly?Are you making marketing decisions based on feelings more than data?If you don't know, our guest is here to break it all down so you know for sure.On this episode, we have Avi Kumar, founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary in NCR, India. Kuware focuses on growing Local Service Businesses through organic and paid media. In this episode, you'll learn:What the Science of Marketing isHow to figure out how much you should be spending on marketingHow to properly calculate your marketing ROiThe 2 biggest factors of effective marketingYou can find Avi at Kuware and Invisible PPC and on socials:LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

Does your company need brand therapy?Are you putting in enough brain sweat?If you haven't reviewed your brand or your value proposition in a few years, then you might just need both!On this episode, we have Jennifer Sutton, CEO or BRIGHT Marketing who talks about reviewing your agency's brand and value proposition in this new post-covid landscape.After two decades of working at large agencies, Jennifer founded Bright Marketing in 2013 with the idea to support the greater business community in a better more agile way. As the agency grew by helping growth companies achieve success, she formed a media company, OrangeWIP, in 2022, that builds media platforms in affiliate cities dedicated to serving founders and entrepreneurs by providing a one-stop content hub to navigate the local ecosystem with ease.In this episode you'll learn:What a brand is (and isn't)How often you should be reevaluating your brand/value propositionWhy the landscape is so different today than even 5 years agoThe questions to ask when evaluating your brand and value propositionYou can find Jennifer at Bright Marketing and on socials:LinkedInTwitter If you liked this episode, please leave us a review on Apple Podcasts!

We all know about AI.We know that it can really accelerate agency growth.And it can, but not in the way that you're thinking.Jeff Coyle is here to tell you why you need to start thinking differently abut AI and how we use it.Jeff is the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.In this episode, you'll learn:The true capabilities of AI that you probably don't knowThe ONE thing we're all doing wrong with AIPractical ways to incorporate AI into your agencyYou can find Jeff at MarketMuse and on socials:LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

As an agency owner, you have probably done your share of selling.After all, who knows your agency as well as you?But are you the best person to be doing it?On this episode, we have Tony Dowling, Director at Real Inbound to talk about selling your services as an agency owner. Tony is a 30-year media guy who now runs a scaling, bootstrapped HubSpot Partner Agency.In this episode, you'll learn:The difference between low level sales people and high level sales peopleWhen to start delegating sales to someone elseWhy your current team is your best talent pool for salesHow to select the best salesperson for your agencyYou can find Tony at Real Inbound and on socials:LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

SUSPENDED!Your Google Ads account has been suspended.Now what??On this episode, we have John Horn, CEO of StubGroup who is going to explain how to avoid and fix Google Ads suspensions!StubGroup has generated over half a billion dollars in revenue for their clients across many different verticals including ecommerce, lead generation, B2B, B2C, local services, and more. John has taught digital advertising to over 100,000 students via online courses and the videos he produces through StubGroup's YouTube channel have received millions of views.In this episode, you'll learn:Why so many Google Ad accounts are suspendedBest practices to avoid Google Ads suspensionsThe right (and WRONG) way to appeal a Google Ads suspensionWhere to get help with a Google Ads suspensionYou can find John at StubGroup and on socials:LinkedInFind out How to Reverse Your Google Ads SuspensionIf you liked this episode, please leave us a review on Apple Podcasts!

Habits and routines are great, right?That is, until they stop serving you.Many times you don't even notice that your habits are no longer serving you.You're only hurting yourself by not evaluating this regularly!On this podcast, we have Brooke MacLean, CEO of Marketwake, an award-winning Growth Marketing agency offering best-in-class services to industries including healthcare, SaaS, FinTech, and eCommerce.Brooke talks about how to be agile in your marketing so that you can continuously grow your success.You'll learn:What marketing agility actually meansHow to stay agile in marketing and partnershipsHow often to evaluate what you're doingWhat metrics to look at to determine if what you're doing is still serving youHow to work with clients who are not comfortable with agilityYou can find Brooke at Marketwake and on socials:LinkedInPunchlistIf you liked this episode, please leave us a review on Apple Podcasts!

Is your messaging truly connecting with your audience?If you're not using storytelling, it might not be.But there is hope!On this episode of the IBO podcast, we have Graham Burke, Owner at Bullseye Messaging. Graham was born to be a copywriter but didn't take an ordinary path to get there. While others worked soul-crushing marketing agency jobs or whiled away their young lives in a classroom, Graham was doing . . . other things, like cris-crossing Guatemala as a human rights observer and being a horseback tour guide by day and bartender/cook by night on Kodiak Island, Alaska. That's just the shortlist, but all these "jobs" taught him that you don't prosper (or maybe even survive) if you can't quickly spot the critical problems and find creative solutions, and communicate them.Graham talks about how adding stories to your marketing can have a huge impact on your prospective clients. In this episode, you'll discover:How to take a complex product/service and simplify the messagingHow to properly use AI to help with writingHow to really connect with your clients and prospectsHow to be a storyteller if you're not good at storytellingSo much more!You can find Graham at Bullseye Messaging and on socials:LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

Shortform video...Everybody's doing it.Should you?Maybe!On this episode, we have Austin Falter, Owner and Founder of Falter Media. Austin is a dad, an agency owner, a tedx speaker & a proud dungeon master

Do you know if you're actually making a profit?Do you know if your pricing model is the best one for your agency and your services?There's no need to wonder anymore.On this episode, we have Marcel Petitpas who will be dropping some insane tips for figuring out how to create the best pricing model for your agency.Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability without relying on financial data and accounting professionals, and take control of their business with simple numbers anyone can understand and measure. In this episode, you'll learn:How to figure out if you should bill for time, value or something elseHow to figure out if you should be considering retainers, project based fees or something elseHow to figure out if you should be changing your pricing model and when as your agency and services matureWhat the Pricing Quadrant is and how to use itYou can find Marcel at Parakeeto and on socials:LinkedInCheck out Marcel's Free Agency Profit Toolkit!If you liked this episode, please leave us a review on Apple Podcasts!

You know that SEO is important.But are you doing it right?I mean really the right way to get the best results?On this episode of the IBO podcast, we have Ryan Whitfield, CEO of SparkLaunch Media who has been doing SEO for many years and knows the right and wrong ways to do SEO.Ryan has been in sales and marketing for nearly 15 years now. For the past two years, he's been the CEO of SparkLaunch Media, a digital marketing agency that helps businesses turn their website into scaleable sales engines.In this episode you'll learn:The simple key to doing great SEOTactics to avoid and whyHow different search engines differ for SEOHow to talk to clients about the long-game approach to SEOGet Ryan's guide, Is SEO Worth it in 2024? You can find Ryan at SparkLaunch Media and on socials:LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

Ever wish you had a north star guiding you through the challenges of agency growth?You know what challenges I'm talking about.The challenges that take you through the 'bermuda triangle" of business.But what if there were rules you could follow that would guide you through those challenges and and get to unstoppable growth?Our guest on this episode is Michael Wark, CEO of Timeline, holds the key. Michael Wark is a Fractional CFO and Chartered Accountant with over 20 years of commercial experience.  He is the founder of Trimline which specialises in  helping agency owners stay profitable as they navigate the growth curve to $5 million revenue and beyond. Michael outlines the key laws of agency growth to catapult you to maximum growth.In this episode, you'll learn:Why mindset is the first thing you need to considerHow hiring the right team members is a huge key to growthHow growing too fast can kill your agencyHow being future-minded will serve you wellYou can find Michael at Trimline and on socials:LinkedInCheck out Michael's book Riding the Waves of Business Growth: Your Path to a $5M Company If you liked this episode, please leave us a review on Apple Podcasts!

Account Based Marketing is a popular approach for many large companies.But for smaller companies, Account Based Marketing can seem confusing or out of reach.But it doesn't have to be!On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies.Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against larger companies.In this episode, you'll discover:What types of companies Account Based Marketing is forThe benefits of Account Based MarketingHow to identify the accounts you want to market toHow to start using Account Based MarketingYou can find Mike at Napier B2B and on LinkedIn.If you liked this episode, please leave us a review on Apple Podcasts!

If you've ever worked with enterprise clients, you know they're a different breed.Relationships with larger companies look much different than those of small companies.So what's the best way to create long-lasting relationships with enterprise clients?I'm glad you asked because on this episode of the IBO podcast, we have David Veldt, Founder of Interactually who chats with Amy about how to navigate those relationships with enterprise clients.David has been in the digital marketing industry for over 15 years, having worked both for agencies and in-house before starting his own company, Interactually, in 2013. In that time, he has worked with clients across the globe, ranging from local small businesses to Fortune 500 brands. While working with enterprise organizations has been David's bread and butter ever since being thrown in the deep end at his first agency job out of college, he recently led a shift in Interactually's PPC service offerings to simplify the process and make them accessible to companies of all sizes.In this episode, you'll learn:What makes enterprise clients different than other types of clientsHow to navigate the sometimes complex waters of workign with enterprise clientsThe good, the bad, and the ugly of when employees of enterprise clients turnoverBest practices for forging long-term relationships with enterprise clientsYou can find David at Interactually and on socials:LinkedIn Twitter Instagram If you liked this episode, please leave us a review on Apple Podcasts!

Are the AI robots going to take over the world?Probably.So we need to prepare now because the speed of AI is intense.So how do we do that? And what's the outlook?On this episode, we have Matthew Silverman of Silverman Consulting who answers those questions and more as he chats with Amy about AI and marketing in 2024.Matthew is the founder of a boutique digital consultancy, which is focused on digital marketing for grateful clients. He specializes in: SEO, Google Ads, social ads, fractional CMO, growth marketing, and ABM. He has been practicing digital marketing since the early days of "online" and loves testing new technologies. He has been utilizing AI in intelligent paid search bidding since before AI was a thing.In this episode you'll discover:Where we are with AI in Marketing todayWhere AI is headingWhat the benefits (and the dangers) of AI areBest practices for getting the most out of AIYou can find Matthew at:LinkedIn If you liked this episode, please leave us a review on Apple Podcasts!

On this episode, we have Emily Lyman, CEO & Founder of Branch & Bramble to talk to us about the value of empathetic marketing.Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winning marketing agency. She specializes in blending data with heart and values to create meaningful audience connections for brand partners which include Patagonia, Paramount, and Simon & Schuster. Emily recently became an innkeeper and chicken mom when she and her husband purchased a bed and breakfast in the Catskills.Emily covers:The impact difference in marketing messaging typesUnderstanding how human emotions play a role in purchasing decisionsEmpathetic marketing frameworkHow to prove through data that empathy worksYou can find Emily at Branch and Bramble and on socials:LinkedInGet her free empathetic marketing ebook.If you liked this episode, please leave us a review on Apple Podcasts!

On this episode of the IBO podcast, we have Carolina Fowler, Brand and Marketing Strategist at Lovegood Studio to discuss Utilizing an Experimental Mindset to Grow Your Business.Carolina is a brand and marketing strategist and founder of Lovegood Studio. After 16+ years in marketing, she approaches business growth with a Design Thinking-inspired experimental framework, designing smart brand & marketing strategies that help solopreneurs and small businesses to get the most out of their marketing efforts, with minimized risk and maximized impact, so we can finally build the joyful, financially and energetically sustainable businesses of our dreams.Carolina covers:Utilizing an experimental mindset in business growth. (7:17)Prioritizing marketing efforts for growth. (16:17)Marketing funnel optimization and experimentation. (21:43)Systematizing experimentation for marketing agencies. (27:30)You can find Carolina at Lovegood Studio and on socials:LinkedInIGGrab your freebie here!If you liked this episode, please leave us a review on Apple Podcasts!

You've heard it before but we will say it again; the easiest way to make more money in your agency is to shore up your systems and processes so you don't leave money on the table.On this episode of the podcast, we have Moustafa Moursy, President of Push Analytics to talk about building out your systems for success as an agency.Moustafa Moursy is a deeply experienced entrepreneur who empowers business owners to scale rapidly by rationalizing and mastering processes specific to their circumstances. Moustafa leads Push Analytics, a top consultancy firm helping businesses grow and optimize their business processes. His strong technical foundation and expertise in B2B sales and sales leadership allow him to combine complex processes and technology stacks to deliver custom, hyper-focused systems that maximize efficiency, profits, and market share. By observing functions, conversing with principals, and creating elegant structures, Moustafa and Push generate rapid growth and help businesses more powerfully serve and expand their core markets.Moustafa covers:Systems and documentation are crucial for a successful business, especially in sales processesWriting down processes and creating SOPs help identify problems and improve efficiency, in particular in handoffs from team to teamImproving systems has a guaranteed ROI that is more reliable than other strategiesThe importance of having internal and external processes to define automated and manual tasks associate with sales stagesGood processes lead to great client experiences which leads to more referrals early onYou can find Moustafa at Push Analytics and on socials:LinkedInFacebookInstagramX/TwitterGet your FREE coaching session: https://pushanalytics.com/coffeecoachingIf you liked this episode, please leave us a review on Apple Podcasts!

You're probably doing well as a generalist agency.But what if I told you that you could be doing so much more with a simple shift?By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work.On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agency into a deeply specialized sales machine.Former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency's revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies become vertical-market specialists, leveraging his extensive experience and insights.In this episode, you'll learn:The benefits of specializing vs being a generalistHow long it takes to become a deeply specialized agencyHow to identify the best vertical for your agencyThe 5 steps to taking your agency from generalist to vertical market specialistYou can find Corey at https://www.anyonenoteveryone.com and on socials:LinkedIn If you liked this episode, please leave us a review on Apple Podcasts!

On this episode, we have James Elliman, Founder of Elliman Technologies LLC to talk about what marketing agencies should be discussing with their client's IT to save their emails from spam filters.James Elliman founded Elliman Technologies LLC in 2019 after working for a $1.7 billion telecommunications company and seeing their technology and security challenges from the front lines. His mission is to serve the people of Massachusetts with a one-stop solution for cybersecurity, tech solutions, and IT support 24/7. James graduated from Ohio Wesleyan University with a degree in computer science. In previous roles, he worked in a telecommunications network operations center (NOC) and served in a variety of jobs in the maritime industry.In his free time, Elliman steps out from behind his computer and works on cars, trucks, houses, and boats. He has a passion for resolving any crisis and remaining calm under pressure. “Problem-solving is my favorite thing,” he says.James covers:Navigating email marketing challenges for agencies and clients. (2:33)Email security and deliverability in marketing. (7:02)Email deliverability and spam prevention for agency owners. (10:42)Email customization strategies. (15:34)Spam filtering and personalization. (19:21)Email security and IT department collaboration. (24:59)You can find James at Elliman Technologies and on socials:LinkedIn Instagram FacebookIf you liked this episode, please leave us a review on Apple Podcasts!

On this episode, we have Alicia Branham, CEO - Head Bad Ass at Bran Marketing to talk about incorporating automation and AI into your business.Alicia is a design and marketing luminary with over two decades of experience as a Creative and MarComm Director. Her journey into entrepreneurship was fueled by an unwavering determination to break free from uninspiring workplaces and financial constraints. As the CEO of Bran Marketing, she leads a virtual design firm tailored for the modern world, offering top-tier brand development, design, website development, media planning, and influencer marketing services.In today's digital landscape, where image and story converge, your brand isn't just a name—it's an experience, a message, and a promise. Alicia and her team at Bran Marketing breathe life into your business, ensuring that your story isn't just told—it's felt. With a genuine passion for her craft and a client-centered approach, Alicia stands as a beacon of innovation and excellence in the world of branding.On the podcast, Alicia covers:Creating systems and processes for a virtual agency. 6:13Scaling an agency with automation and support. 11:18The importance of updating business processes and SOPs. 17:00Scaling a business through delegation and community support. 20:01Entrepreneurship, business success, and financial management. 23:59Networking, and remote work. 29:22You can find Alicia at Bran Marketing and on socials:InstagramLinkedInTikTokFacebookIf you liked this episode, please leave us a review on Apple Podcasts!

On this episode, we have Nick Baird, Founder of Nick of Time Search to talk about Bridging the gap between earning clients NOW and investing in SEO for the future.Nick is a 30 year old who ditched the conventional 9-5, booked a one-way ticket to Germany, and works 100% remotely as an SEO consultant and content marketer. His favorite clients to work with are national websites with backlogs of unoptimized content and local service-based businesses. Since starting Nick of Time Search in January, his biggest win has been doubling an accounting agency's traffic in six months while finding time to reignite his passion for playing piano and saxophone. Nick covers:Bridging the gap between clients now and investing in SEO for the future. 2:48Repurposing social media content for SEO and website growth. 7:28Investing in business growth and managing debt. 13:10Marketing agency guarantees and client anxiety. 18:43Easing anxiety with an SEO roadmap for your clients 23:56You can find Nick at nick-baird.com and on LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

On this episode, we have Stæven Frey, Founder/Chief Brand Scientist at Quantum Branding Agency, to talk about how to diagnose and sell branding using BrandScience.Stæven is the “adorkable” Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ —the core of what fuels successful brand growth, sales, and marketing.His playful, light-hearted, and articulate insights make it easy to understand the science of branding—the most important aspect of every brand's existence.He's passionate about helping grow, purpose-driven brands get to the next level, disrupt their market, and leverage the power of BrandScience™ to become the industry authority they're meant and made to be.Clients work with Stæven in (3) three ways: Design and Strategy, Coaching and Workshops, as well as joining their brand in a fractional Chief Strategy Officer role.He loves anything orange, cats, plants, pottery, Coke Zero, and white mochas; he hates mean girls (not the movie), condiments, and an empty coffee cup. He's never met a stranger, albeit human or animal. He lives in Nashville.Stæven covers:Fads vs Data-Driven BrandingHow brands evolve through seasons and cyclesHow to talk about branding with your clientsThe importance of understanding the origin story, category, offering, and marketing landscape for your brandYou can find Staeven at Quantum Branding Agency and on LinkTree Get the BrandScience™ Checklist! If you liked this episode, please leave us a review on Apple Podcasts

On this episode, we have Jarod Spiewak, Founder of Comet Fuel to share with us why prospective clients don't want to work with agencies.Jarod is an international speaker and founder helping service and SaaS businesses scale to $5M-$10M by turning Clicks To Cash.He spent a year working in corporate America and two with a digital marketing agency before launching the first iteration of Comet Fuel in 2018.Comet Fuel has helped their clients turn $40M+ in ad spend into $250M+ in revenue, one could say that things are going alright.When he's not working, Jarod can be found cooking, watching way too much YouTube (allegedly), and working on creating efforts that will never see the light of day.On the podcast, Jarod covers:Why clients don't want to work with agencies. 2:21Creating a unique and compelling offer for web design clients. 4:57Managing client meetings and streamlining communication. 10:00Agency growth and client communication strategies. 14:56Tailoring sales pitches to clients' needs. 20:23Why agencies struggle to work with clients and how to overcome the challenges. 24:47You can find Jarod at www.cometfuel.com and on socials:LinkedInTwitterFacebookYouTubeIf you liked this episode, please leave us a review on Apple Podcasts!

On this episode, we have Kevin McCann, President of Lead-Launcher to talk about "Mastering the Sales Funnel: Strategies for Tech Companies."Dive into the nuances of crafting an effective sales funnel specifically tailored for tech companies. Kevin discusses the challenges and solutions in lead generation, nurturing, and conversion.Kevin McCann is a visionary growth strategist with a laser focus on elevating tech companies to unparalleled revenue heights. As the driving force behind Lead-Launcher, Kevin brings a treasure trove of actionable strategies tailored to solve the unique challenges of the tech sector. With years of hands-on experience, he has an intimate understanding of the intricacies involved in lead generation, CRM optimization, and sales pipeline management. Kevin is not just a thought leader; he's an action leader. His transformative approach has redefined businesses and empowered teams to navigate even the most complex sales landscapes.Kevin covers:Mastering sales funnels for tech companies (3:46)Niching down and differentiating in B2B (8:13)Effecting communication in sales and marketing (13:15)Tailoring Marketing your approach to specific industries (16:56)Sales enablement strategies for agencies (21:25)Empathetic marketing and sales strategies (28:50)You can find Kevin at https://lead-launcher.com/ and onhttps://revenuegrowthmastery.com/LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

As agency owners we often stick to the major marketing offerings for our clients but don't dive into aspects such as Brand Management.It's commonly a blind spot for clients as well. Yet, it's crucial to the health and growth of a company.On this episode, we have Allison Conway, Founder & Creative Director of Sealevel Agency to talk about how to offer long-term brand management to your existing clients as an add-on service.Allison is the founder and creative director of Sealevel Agency®, a brand management, marketing strategy, and design agency that helps its clients tell stories worth telling. She's been to over 40 countries, is a bestselling author, and recently completed the Camino de Santiago, a 500-mile pilgrimage across France and Spain. Allison believes business is simple: one person has a thing and another person needs the thing. In the meantime, we get to know each other by sharing the stories that make us human – and she loves helping her clients, and fellow agency owners, do exactly that. She loves making friends so find her on LinkedIn.Today, Allison covers:The importance of long-term brand management (3:26)How brand perceptions are created subconsciously (5:21)Where to start when creating a brand management strategy for clients (8:32)Why brand management is a blind spot for most clients (13:51)What makes up your brand's reputation (20:18)3 things to think about when offering brand management to clients (21:14)You can find Allison at Sealevel Agency and on LinkedIn. Find her mini-course here: https://sealevelagency.com/shop/coursesIf you liked this episode, please leave us a review on Apple Podcasts!

Video marketing is an important piece of your marketing plan. While often misunderstood, with the right strategy (and guidance from the right agency!) you'll soon see why it's so important.That's why we are so excited to have Komal Chaturvedi, Co-Founder and CEO of MotionGility - to talk to us All About Video Marketing.Komal Chaturvedi is a co-founder and CEO at MotionGility, an animated explainer video company based in India. She started her journey working with an MNC, and now her agency works with international brands, helping them achieve their marketing goals through animated explainer videos.She co-founded MotionGility in 2015 and, in no time, expanded the services to the USA, UK, and Canada.Under her leadership, MotionGility has empowered its staff to strive for excellence in the delivery of its services. With a team based in Indore as well as Pennsylvania in the US, they have managed to work with global brands like ADNOC, Pfizer, HDFC, Nissan, Unilever, AutoDesk, and many more.Komal covers:Starting with video marketing 5:06Picking the right agency to do videos for you 7:45Creating a long-term video strategy 13:35Creating a timeline for video creation 15:28Understanding different video styles and messaging per platform 23:08You can find Komal at https://motiongility.com/ and on LinkedIn.If you liked this episode, please leave us a review on Apple Podcasts!

There are two main pricing strategies agency owners will employ. One is the hourly rate strategy and one is the value-based pricing strategy.With either of them, you have to know what your internal labor rate is to effectively price your services. Without that, your profitability is unknown and your revenue growth will suffer.On this episode, we have Jake Hundley, CEO of Evergrow Marketing to talk to us about how Knowing your internal labor rate is more important than your profitability or revenue.Jake is the founder and co-owner of Evergrow Marketing, a digital marketing agency that focuses on the lawn care and landscaping industry. He and his business partner, Cody, also co-host the Everbros Agency Growth Podcast -- a podcast created to provide free advice to agency owners based on their own experience.

On today's podcast, we are welcoming back Julie Nichols, Owner of Julie Nichols Marketing, for the final episode in our 6-part series on Building a Marketing Agency. Today's episode is called: Forward Momentum: Becoming the Marketing Expert. Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it right to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic-yet-nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.

Have you ever had that moment with a client when you nailed their branding, and they said, "That's me!"It's an amazing moment, but not all clients get that experience. That is why today's podcast guest created a simple system to help brands and small business owners really understand their brand and get that moment.Then, they can move out of imposter syndrome because they are confident in who they are as a company and brand.On today's podcast, we have Laura B. Hulleman, Creator / Owner of the Endotype Branding system, to share how identity-aligned branding is the simplest tool to move small business owners out of imposter syndrome.Laura Hulleman is the creator of the Endotype Formula, Endotype Branding System, best-selling author, and host of the Raving Coaches podcast. She is a powerful truth teller with a superpower to help people believe that being themselves as they are designed is more than enough. Once a person is grounded in their identity, they can begin to operate from their zone of genius and experience more peace every day. Laura spent years researching and recognizing the patterns that created the Endotype Formula, the most comprehensive and advanced personality assessment available at this time. Right now she takes coaches and entrepreneurs on an adventure into their Endotype Formula to improve their businesses, embody their brand identity, and attract their ideal clientele.

As agency owners, it can feel like we need to be the smartest person in the room when we get a new client. This can lead to us creating a marketing strategy that overhauls their whole marketing approach to prove that we know what we are doing.However, that isn't the most productive way of getting results quickly. And it could result in a lot of money spent with very little results, leaving you and your agency looking untrustworthy.On today's podcast, Damien Cabral, Partner and co-founder of Tribal Vision, dives into practical ways to create and implement a marketing plan in the real world.

In the competitive agency world, one of the most valuable assets you can have is a deep connection with your clients.Build strong client relationships, and you will have a thriving agency.On today's podcast, we have Katy Ward, StoryBrand Certified Guide and Copywriter at New Story Marketing, to talk about how to build affinity with clients.Katy is a StoryBrand Certified Guide & Copywriter and a visual artist. She works with companies in holistic wellness and sustainability to create a clear message and a transformational customer journey. After writing hundreds of emails, websites, funnels, and sales scripts, Katy has a knack for seeing the soul of a brand and communicating it in a way that attracts and inspires the right audience. She lives in Austin, Texas, and enjoys regular travel, dancing, hosting events and parties, and deep conversations that aren't about AI.

Did you know that there are 875 million people who use LinkedIn, but only 1% of those people post content, and only 10% engage?What does that mean?Well it means there is a lot of opportunity to build a personal brand on LinkedIn. While it can feel flooded with content, the truth is it is not.And there's no way to know who is actually consuming your content because 90% of people don't engage. But they are there, reading, watching, and learning from you.That is why, on today's podcast, we have Nigel Thomas, CEO of Alpha Inbound, to talk about the importance of building a personal brand on LinkedIn.Nigel Thomas is the current CEO of Alpha Inbound, a performance marketing agency that helps DTC brands find more customers through paid advertising.Having scaled 2 marketing agencies from scratch to 7 figures in the last 3 years and leading his teams to spend over $100M on ads for some of the biggest DTC brands, Nigel is a true-bred entrepreneur.With a strong personality and a growing following of over 36,000 people on LinkedIn, he's on track to become one of the market leaders of the DTC and branding industry.

Did you know podcasts are a type of PR you can utilize for your agency?PR isn't just articles and press releases. It is a way to build your brand's reputation.On today's podcast, we have Chrissy Bernal, Founder of Be A Better Brand, to share with us about how to set your agency up for success with PR.After suddenly ending up in the global spotlight for her unique identical twins, Chrissy Bernal was savvy enough to know she needed to create and grow their brands quickly. After receiving really bad advice that cost time and thousands of dollars, she decided to dive into learning what she really needed to do to help their brands gain momentum and be taken seriously.And because she doesn't want other authors, podcasters, and entrepreneurs to feel frustrated and stuck like she was, she combined what she learned from her formal education with the real-world knowledge gained from her family's growth toward global brand awareness so she can help other brands grow with intention and less stress.She's the founder of Be a Better Brand, and by using proven Marketing and Communications frameworks and strategic PR, she and her team help authors, podcasters, and entrepreneurs pull together branding, messaging, & publicity so they clearly communicate their stories, increase their influence & reduce the chaos experienced in the journey of being known.

On today's podcast, we have Janet Mesh, the CEO + Co-Founder of Aimtal, talk with us about How to use YouTube video content to execute an integrated marketing strategy for B2B.Janet runs a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in 6 time zones all over the world.Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018, and Aimtal won the Sprout Social ‘Always Be Growing' award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to her success and has led to over a million dollars in sales for her clients in the last year. Outside of work, you can find Janet trying new restaurants around the world, reading historical fiction novels, and hosting happy hours at home for family & friends.

Burnout is all too common among agency owners. We have big goals and want to grow and then scale. Yet, in the process, we often lose ourselves.On today's podcast, we have Beth Carr, CEO of Fortified Branding, to talk with us about how agency owners can mitigate and lessen burnout as they are scaling.Beth Carr, Messaging Architect, Brand Strategist, and StoryBrand Guide, has over 18 years of experience building brand systems at well-known companies such as Nestlè and LA Fitness to biotechs and Bay Area start-ups. She has helped brands engage their customers and grow millions in revenue, investments, and VC backing.Her boutique brand messaging and marketing agency, Fortified Branding, applies the power of design and the neuroscience of storytelling mixed with marketing strategies to empower founders and high-growth companies to tell a compelling brand narrative - both visually and verbally- so they can stand out in the sea of sameness and thrive.

On today's podcast, we have Julie Nichols, owner of Julie Nichols Marketing, back for part 5 of our 6-part series on Building a Marketing Agency. Today's episode is called: Balancing and RefiningJulie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it right to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic-yet-nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.

On today's podcast, we have Lauren Colson, CEO and Founder of Colson Strategies, talk about some of the biggest mistakes business owners make when it comes to money.Lauren is a number geek with people skills! As the owner of Colson Strategies, she runs a small but mighty team. Lauren finds passion in helping business owners make the best, most informed decisions through financial information. Lauren knows you're working hard to grow your business, and as a financial expert, she doesn't take that lightly. Lauren, along with her team, takes the scary out of your finances so you can focus on what matters most.

2024 is upon us; with that, consumers expect a more streamlined and targeted ad experience.How frustrating is it when you see an ad, click on it, and it takes you to a different product or service?As agency owners, we must be extremely mindful of our ad strategies and make them customer-centric for a good experience and improved ROAS for our clients.On today's podcast, Askia Underwood, Chief Growth Officer of DriveLine, talks about prioritizing consumer-centric ad strategy to boost campaign performance through 2024 and beyond.

Becoming an expert in your field is something we all aspire to. The deeper into your field and the more expertise you gain, the easier it is to compete in your space.Not only does it allow you to attract the right clients and serve them better, it also allows you to build a team of experts that stay with your agency.On today's podcast, we have David Glaza, CEO of DIGITS, to share exactly how becoming a deep expert lets you compete with any other agency.

In today's environment, anyone can build a brand online. It has opened up the world of entrepreneurship in a way we've never seen.But it has also created the necessity for business owners, especially service-based businesses like marketing agencies, to build a personal brand. It can set your agency apart from all the other agencies out there.On today's podcast, we have Vladimer Botsvadze, Speaker and Digital Marketing Influencer, to talk about Personal Branding: The Sustainable Competitive Advantage in the Digital Age.Vladimer Botsvadze is a world-renowned, multi-award-winning digital transformation and social media influencer, thought leader, keynote speaker, startup advisor, and internet personality. He has over 15 years of international experience and a proven track record. Vladimer is currently ranked as the No. 1 Global Marketing and Retail Influencer by Thinkers360. He is an Advisory Board Member at the United States Artificial Intelligence Institute. He is a judge at the Gartner Marketing and Communication Awards. He has spoken at the Global Marketing Summit, where his performance received rave reviews. Vladimer has been featured in Forbes, Bloomberg, and World Biz Magazine.

On today's podcast, we have Julie Nichols, Owner of Julie Nichols Marketing, back for part 4 of our 6-part series on Building a Marketing Agency. Today's episode is called Niching Down.Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic yet nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.

Building trust with our audience and clients is a large part of what we focus on as agency owners. But did you think about building trust even in the SEO process?On today's podcast, we have Meg Clarke, Owner at Clapping Dog Media to share with us about how building trust with your audience is an overlooked but crucial part of SEO.Meg is a master at growing organic traffic. "I've spent years learning everything I can about how exactly Google works. Now, I combine all of that data and experience to help you turn your website visitors into raving fans that stick around. I'm here for you. For all of the businesses, both big and small, who do good work for good people. I'll give you the megaphone you need to make sure your voice is heard. Your dream clients are looking for you. I'm simply going to make sure they can find you. By day, I'm teaching our clients exactly how they can harness the power of Google, but by night, I'm playing with my three boys, husband, and company mascot, a goldendoodle named Vader."

Work environment and culture play a crucial role in your agency's success. Fostering a positive work atmosphere can boost productivity and lead to significant internal and external growth with clients.On today's podcast, we have Sarah Loughry, Founder & CEO of Emdash Content Studio to talk about the importance of cultivating a fun team environment.Sarah is the Founder and CEO of Em Dash Content Studio–a boutique team of content experts that provides an end-to-end solution for optimized, quality content. Her journey to entrepreneurship was anything but linear. She got her start in radio, took a detour in education administration, and climbed the corporate marketing ladder before taking a complete 180 into freelance writing. Since the founding of Em Dash in 2021, Sarah has had some big wins, suffered losses, and cried weekly. She continues to make mistakes but is determined to learn from them. She's also a lover of animals, wine, running, and travel–though her husband, daughter, best friends, and family bring her the most joy.