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FutureCraft Marketing
Special Episode: Why Customer Success Can't Be Automated (And What AI Can Actually Do)

FutureCraft Marketing

Play Episode Listen Later Dec 18, 2025 42:37 Transcription Available


Why Customer Success Can't Be Automated (And What AI Can Actually Do) In this special year-end episode of the FutureCraft GTM Podcast, hosts Ken Roden and Erin Mills sit down with Amanda Berger, Chief Customer Officer at Employ, to tackle the biggest question facing CS leaders in December 2026: What can AI actually do in customer success, and where do humans remain irreplaceable? Amanda brings 20+ years at the intersection of data and human decision-making—from AI-powered e-commerce personalization at Rich Relevance, to human-led security at HackerOne, to now implementing AI companions for recruiters. Her journey is a masterclass in understanding where the machine ends and the human begins. This conversation delivers hard truths about metrics, change management, and the future of CS roles—plus Amanda's controversial take that "if you don't use AI, AI will take your job." Unpacking the Human vs. Machine Balance in Customer Success Amanda returns with a reality check: AI doesn't understand business outcomes or motivation—humans do. She reveals how her career evolved from philosophy major studying "man versus machine" to implementing AI across radically different contexts (e-commerce, security, recruiting), giving her unique pattern recognition about what AI can genuinely do versus where it consistently fails. The Lagging Indicator Problem: Why NRR, churn, and NPS tell you what already happened (6 months ago) instead of what you can influence. Amanda makes the case for verified outcomes, leading indicators, and real-time CSAT at decision points. The 70% Rule for CS in Sales: Why most churn starts during implementation, not at renewal—and exactly when to bring CS into the deal to prevent it (technical win stage/vendor of choice). Segmentation ≠ Personalization: The jumpsuit story that proves AI is still just sophisticated bucketing, even with all the advances in 2026. True personalization requires understanding context, motivation, and individual goals. The Delegation Framework: Don't ask "what can AI do?" Ask "what parts of my job do I hate?" Delegate the tedious (formatting reports, repetitive emails, data analysis) so humans can focus on what makes them irreplaceable. Timestamps 00:00 - Introduction and AI Updates from Ken & Erin 01:28 - Welcoming Amanda Berger: From Philosophy to Customer Success 03:58 - The Man vs. Machine Question: Where AI Ends and Humans Begin 06:30 - The Jumpsuit Story: Why AI Personalization Is Still Segmentation 09:06 - Why NRR Is a Lagging Indicator (And What to Measure Instead) 12:20 - CSAT as the Most Underrated CS Metric 17:34 - The $4M Vulnerability: House Security Analogy for Attribution 21:15 - Bringing CS Into Sales at 70% Probability (The Non-Negotiable) 25:31 - Getting Customers to Actually Tell You Their Goals 28:21 - AI Companions at Employ: The Recruiting Reality Check 32:50 - The Delegation Mindset: What Parts of Your Job Do You Hate? 36:40 - Making the Case for Humans in an AI-First World 40:15 - The Framework: When to Use Digital vs. Human Touch 43:10 - The 8-Hour Workflow Reduced to 30 Minutes (Real ROI Examples) 45:30 - By 2027: The Hardest CX Role to Hire 47:49 - Lightning Round: Summarization, Implementation, Data Themes 51:09 - Wrap-Up and Key Takeaways Edited Transcript Introduction: Where Does the Machine End and Where Does the Human Begin? Erin Mills: Your career reads like a roadmap of enterprise AI evolution—from AI-powered e-commerce personalization at Rich Relevance, to human-powered collective intelligence at HackerOne, and now augmented recruiting at Employ. This doesn't feel random—it feels intentional. How has this journey shaped your philosophy on where AI belongs in customer experience? Amanda Berger: It goes back even further than that. I started my career in the late '90s in what was first called decision support, then business intelligence. All of this is really just data and how data helps humans make decisions. What's evolved through my career is how quickly we can access data and how spoon-fed those decisions are. Back then, you had to drill around looking for a needle in a haystack. Now, does that needle just pop out at you so you can make decisions based on it? I got bit by the data bug early on, realizing that information is abundant—and it becomes more abundant as the years go on. The way we access that information is the difference between making good business decisions and poor business decisions. In customer success, you realize it's really just about humans helping humans be successful. That convergence of "where's the data, where's the human" has been central to my career. The Jumpsuit Story: Why AI Personalization Is Still Just Segmentation Ken Roden: Back in 2019, you talked about being excited for AI to become truly personal—not segment-based. Flash forward to December 2026. How close are we to actual personalization? Amanda Berger: I don't think we're that close. I'll give you an example. A friend suggested I ask ChatGPT whether I should buy a jumpsuit. So I sent ChatGPT a picture and my measurements. I'm 5'2". ChatGPT's answer? "If you buy it, you should have it tailored." That's segmentation, not personalization. "You're short, so here's an answer for short people." Back in 2019, I was working on e-commerce personalization. If you searched for "black sweater" and I searched for "black sweater," we'd get different results—men's vs. women's. We called it personalization, but it was really segmentation. Fast forward to now. We have exponentially more data and better models, but we're still segmenting and calling it personalization. AI makes segmentation faster and more accessible, but it's still segmentation. Erin Mills: But did you get the jumpsuit? Amanda Berger: (laughs) No, I did not get the jumpsuit. But maybe I will. The Philosophy Degree That Predicted the Future Erin Mills: You started as a philosophy major taking "man versus machine" courses. What would your college self say? And did philosophy prepare you in ways a business degree wouldn't have? Amanda Berger: I actually love my philosophy degree because it really taught me to critically think about issues like this. I don't think I would have known back then that I was thinking about "where does the machine end and where does the human begin"—and that this was going to have so many applicable decision points throughout my career. What you're really learning in philosophy is logical thought process. If this happens, then this. And that's fundamentally the foundation for AI. "If you're short, you should get your outfit tailored." "If you have a customer with predictive churn indicators, you should contact that customer." It's enabling that logical thinking at scale. The Metrics That Actually Matter: Leading vs. Lagging Indicators Erin Mills: You've called NRR, churn rate, and NPS "lagging indicators." That's going to ruffle boardroom feathers. Make the case—what's broken, and what should we replace it with? Amanda Berger: By the time a customer churns or tells you they're gonna churn, it's too late. The best thing you can do is offer them a crazy discount. And when you're doing that, you've already kind of lost. What CS teams really need to be focused on is delivering value. If you deliver value—we all have so many competing things to do—if a SaaS tool is delivering value, you're probably not going to question it. If there's a question about value, then you start introducing lower price or competitors. And especially in enterprise, customers decide way, way before they tell you whether they're gonna pull the technology out. You usually miss the signs. So you've gotta look at leading indicators. What are the signs? And they're different everywhere I've gone. I've worked for companies where if there's a lot of engagement with support, that's a sign customers really care and are trying to make the technology work—it's a good sign, churn risk is low. Other companies I've worked at, when customers are heavily engaged with support, they're frustrated and it's not working—churn risk is high. You've got to do the work to figure out what those churn indicators are and how they factor into leading indicators: Are they achieving verified outcomes? Are they healthy? Are there early risk warnings? CSAT: The Most Underrated Metric Ken Roden: You're passionate about customer satisfaction as a score because it's granular and actionable. Can you share a time where CSAT drove a change and produced a measurable business result? Amanda Berger: I spent a lot of my career in security. And that's tough for attribution. In e-commerce, attribution is clear: Person saw recommendations, put them in cart, bought them. In hiring, their time-to-fill is faster—pretty clear. But in security, it's less clear. I love this example: We all live in houses, right? None of our houses got broken into last night. You don't go to work saying, "I had such a good night because my house didn't get broken into." You just expect that. And when your house didn't get broken into, you don't know what to attribute that to. Was it the locked doors? Alarm system? Dog? Safe neighborhood? That's true with security in general. You have to really think through attribution. Getting that feedback is really important. In surveys we've done, we've gotten actionable feedback. Somebody was able to detect a vulnerability, and we later realized it could have been tied to something that would have cost $4 million to settle. That's the kind of feedback you don't get without really digging around for it. And once you get that once, you're able to tie attribution to other things. Bringing CS Into the Sales Cycle: The 70% Rule Erin Mills: You're a religious believer in bringing CS into the sales cycle. When exactly do you insert CS, and how do you build trust without killing velocity? Amanda Berger: With bigger customers, I like to bring in somebody from CX when the deal is at the technical win stage or 70% probability—vendor of choice stage. Usually it's for one of two reasons: One: If CX is gonna have to scope and deliver, I really like CX to be involved. You should always be part of deciding what you're gonna be accountable to deliver. And I think so much churn actually starts to happen when an implementation goes south before anyone even gets off the ground. Two: In this world of technology, what really differentiates an experience is humans. A lot of our technology is kind of the same. Competitive differentiation is narrower and narrower. But the approach to the humans and the partnership—that really matters. And that can make the difference during a sales cycle. Sometimes I have to convince the sales team this is true. But typically, once I'm able to do that, they want it. Because it does make a big difference. Technology makes us successful, but humans do too. That's part of that balance between what's the machine and what is the human. The Art of Getting Customers to Articulate Their Goals Ken Roden: One challenge CS teams face is getting customers to articulate their goals. Do customers naturally say what they're looking to achieve, or do you have a process to pull it out? Amanda Berger: One challenge is that what a recruiter's goal is might be really different than what the CFO's goal is. Whose outcome is it? One reason you want to get involved during the sales cycle is because customers tell you what they're looking for then. It's very clear. And nothing frustrates a company more than "I told you that, and now you're asking me again? Why don't you just ask the person selling?" That's infuriating. Now, you always have legacy customers where a new CSM comes in and has to figure it out. Sometimes the person you're asking just wants to do their job more efficiently and can't necessarily tie it back to the bigger picture. That's where the art of triangulation and relationships comes in—asking leading discovery questions to understand: What is the business impact really? But if you can't do that as a CS leader, you probably won't be successful and won't retain customers for the long term. AI as Companion, Not Replacement: The Employ Philosophy Erin Mills: At Employ, you're implementing AI companions for recruiters. How do you think about when humans are irreplaceable versus when AI should step in? Amanda Berger: This is controversial because we're talking about hiring, and hiring is so close to people's hearts. That's why we really think about companions. I earnestly hope there's never a world where AI takes over hiring—that's scary. But AI can help companies and recruiters be more efficient. Job seekers are using AI. Recruiters tell me they're getting 200-500% more applicants than before because people are using AI to apply to multiple jobs quickly or modify their resumes. The only way recruiters can keep up is by using AI to sort through that and figure out best fits. So AI is a tool and a friend to that recruiter. But it can't take over the recruiter. The Delegation Framework: What Do You Hate Doing? Ken Roden: How do you position AI as companion rather than threat? Amanda Berger: There's definitely fear. Some is compliance-based—totally justifiable. There's also people worried about AI taking their jobs. I think if you don't use AI, AI is gonna take your job. If you use AI, it's probably not. I've always been a big fan of delegation. In every aspect of my life: If there's something I don't want to do, how can I delegate it? Professionally, I'm not very good at putting together beautiful PowerPoint presentations. I don't want to do it. But AI can do that for me now. Amazingly well. What I'm really bad at is figuring out bullets and formatting. AI does that. So I think about: What are the things I don't want to do? Usually we don't want to do the things we're not very good at or that are tedious. Use AI to do those things so you can focus on the things you're really good at. Maybe what I'm really good at is thinking strategically about engaging customers or articulating a message. I can think about that, but AI can build that PowerPoint. I don't have to think about "does my font match here?" Take the parts of your job that you don't like—sending the same email over and over, formatting things, thinking about icebreaker ideas—leverage AI for that so you can do those things that make you special and make you stand out. The people who can figure that out and leverage it the right way will be incredibly successful. Making the Case to Keep Humans in CS Ken Roden: Leaders face pressure from boards and investors to adopt AI more—potentially leading to roles being cut. How do you make the case for keeping humans as part of customer success? Amanda Berger: AI doesn't understand business outcomes and motivation. It just doesn't. Humans understand that. The key to relationships and outcomes is that understanding. The humanity is really important. At HackerOne, it was basically a human security company. There are millions of hackers who want to identify vulnerabilities before bad actors get to them. There are tons of layers of technology—AI-driven, huge stacks of security technology. And yet no matter what, there's always vulnerabilities that only a human can detect. You want full-stack security solutions—but you have to have that human solution on top of it, or you miss things. That's true with customer success too. There's great tooling that makes it easier to find that needle in the haystack. But once you find it, what do you do? That's where the magic comes in. That's where a human being needs to get involved. Customer success—it is called customer success because it's about success. It's not called customer retention. We do retain through driving success. AI can point out when a customer might not be successful or when there might be an indication of that. But it can't solve that and guide that customer to what they need to be doing to get outcomes that improve their business. What actually makes success is that human element. Without that, we would just be called customer retention. The Framework: When to Use Digital vs. Human Touch Erin Mills: We'd love to get your framework for AI-powered customer experience. How do you make those numbers real for a skeptical CFO? Amanda Berger: It's hard to talk about customer approach without thinking about customer segmentation. It's very different in enterprise versus a scaled model. I've dealt with a lot of scale in my last couple companies. I believe that the things we do to support that long tail—those digital customers—we need to do for all customers. Because while everybody wants human interaction, they don't always want it. Think about: As a person, where do I want to interact digitally with a machine? If it's a bot, I only want to interact with it until it stops giving me good answers. Then I want to say, "Stop, let me talk to an operator." If I can find a document or video that shows me how to do something quickly rather than talking to a human, it's human nature to want to do that. There are obvious limits. If I can change my flight on my phone app, I'm gonna do that rather than stand at a counter. Come back to thinking: As a human, what's the framework for where I need a human to get involved? Second, it's figuring out: How do I predict what's gonna happen with my customers? What are the right ways of looking and saying "this is a risk area"? Creating that framework. Once you've got that down, it's an evolution of combining: Where does the digital interaction start? Where does it stop? What am I looking for that's going to trigger a human interaction? Being able to figure that out and scale that—that's the thing everybody is trying to unlock. The 8-Hour Workflow Reduced to 30 Minutes Erin Mills: You've mentioned turning some workflows from an 8-hour task to 30 minutes. What roles absorbed the time dividend? What were rescoped? Amanda Berger: The roles with a lot of repetition and repetitive writing. AI is incredible when it comes to repetitive writing and templatization. A lot of times that's more in support or managed services functions. And coding—any role where you're coding, compiling code, or checking code. There's so much efficiency AI has already provided. I think less so on the traditional customer success management role. There's definitely efficiencies, but not that dramatic. Where I've seen it be really dramatic is in managed service examples where people are doing repetitive tasks—they have to churn out reports. It's made their jobs so much better. When they provide those services now, they can add so much more value. Rather than thinking about churning out reports, they're able to think about: What's the content in my reports? That's very beneficial for everyone. By 2027: The Hardest CX Role to Hire Erin Mills: Mad Libs time. By 2027, the hardest CX job to hire will be _______ because of _______. Amanda Berger: I think it's like these forward-deployed engineer types of roles. These subject matter experts. One challenge in CS for a while has been: What's the value of my customer success manager? Are they an expert? Or are they revenue-driven? Are they the retention person? There's been an evolution of maybe they need to be the expert. And what does that mean? There'll continue to be evolution on that. And that'll be the hardest role. That standard will be very, very hard. Lightning Round Ken Roden: What's one AI workflow go-to-market teams should try this week? Amanda Berger: Summarization. Put your notes in, get a summary, get the bullets. AI is incredible for that. Ken Roden: What's one role in go-to-market that's underusing AI right now? Amanda Berger: Implementation. Ken Roden: What's a non-obvious AI use case that's already working? Amanda Berger: Data-related. People are still scared to put data in and ask for themes. Putting in data and asking for input on what are the anomalies. Ken Roden: For the go-to-market leader who's not seeing value in AI—what should they start doing differently tomorrow? Amanda Berger: They should start having real conversations about why they're not seeing value. Take a more human-led, empathetic approach to: Why aren't they seeing it? Are they not seeing adoption, or not seeing results? I would guess it's adoption, and then it's drilling into the why. Ken Roden: If you could DM one thing to all go-to-market leaders, what would it be? Amanda Berger: Look at your leading indicators. Don't wait. Understand your customer, be empathetic, try to get results that matter to them. Key Takeaways The Human-AI Balance in Customer Success: AI doesn't understand business outcomes or motivation—humans do. The winning teams use AI to find patterns and predict risk, then deploy humans to understand why it matters and what strategic action to take. The Lagging Indicator Trap: By the time NRR, churn rate, or NPS move, customers decided 6 months ago. Focus on leading indicators you can actually influence: verified outcomes, engagement signals specific to your business, early risk warnings, and real-time CSAT at decision points. The 70% Rule: Bring CS into the sales cycle at the technical win stage (70% probability) for two reasons: (1) CS should scope what they'll be accountable to deliver, and (2) capturing customer goals early prevents the frustrating "I already told your sales rep" moment later. Segmentation ≠ Personalization: AI makes segmentation faster and cheaper, but true personalization requires understanding context, motivation, and individual circumstances. The jumpsuit story proves we're still just sophisticated bucketing, even with 2026's advanced models. The Delegation Framework: Don't ask "what can AI do?" Ask "what parts of my job do I hate?" Delegate the tedious (formatting, repetitive emails, data analysis) so humans can focus on strategy, relationships, and outcomes that only humans can drive. "If You Don't Use AI, AI Will Take Your Job": The people resisting AI out of fear are most at risk. The people using AI to handle drudgery and focusing on what makes them irreplaceable—strategic thinking, relationship-building, understanding nuanced goals—are the future leaders. Customer Success ≠ Customer Retention: The name matters. Your job isn't preventing churn through discounts and extensions. Your job is driving verified business outcomes that make customers want to stay because you're improving their business. Stay Connected To listen to the full episode and stay updated on future episodes, visit the FutureCraft GTM website. Connect with Amanda Berger: Connect with Amanda on LinkedIn Employ Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.

Jeff's Asia Tech Class
Can Agentic Ecommerce Finally Fix Tourism and OTAs? (270)

Jeff's Asia Tech Class

Play Episode Listen Later Dec 18, 2025 35:46 Transcription Available


This week's podcast is about the likely impact of agents on ecommerce. And specifically on tourism.You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.Here is the link to the TechMoat Consulting.Here is the link to our Tech Tours.Here is the mentioned McKinsey report.----------I am a consultant and keynote speaker on how to accelerate growth with improving customer experiences (CX) and digital moats.I am a partner at TechMoat Consulting, a consulting firm specialized in how to increase growth with improved customer experiences (CX), personalization and other types of customer value. Get in touch here.I am also author of the Moats and Marathons book series, a framework for building and measuring competitive advantages in digital businesses.This content (articles, podcasts, website info) is not investment, legal or tax advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. This is not investment advice. Investing is risky. Do your own research.Support the show

The Juice with Jess
Episode 87 | Empathy, Revenue, and Why CX Leaders Need a Seat at the Table with Aniesha Jones of Armra

The Juice with Jess

Play Episode Listen Later Dec 18, 2025 43:19


This week, I sat down with Aniesha Jones to talk about what customer experience actually looks like when empathy, data, and revenue are all in the same room. We get into her unconventional path from opera and vocal performance to leading high-growth CX and retention teams, and why creativity is one of the most overlooked skills in business today.We cover CX leadership, retention strategy, the real ROI of empathy, and why CX deserves a seat at the executive table instead of being treated like a cost center. Anisha breaks down how data and storytelling work together, how DEI should inform experience design from day one, and why loyalty is built through belonging, not discounts.If you're a CX leader, founder, marketer, or operator trying to build experiences that customers actually remember, this episode is packed with insight you can use immediately. Listen now for a grounded, honest take on empathy, retention, and what sustainable growth really looks like in ecommerce today.

Drive Radio
2026 Mazda CX-70 Turbo S Premium Plus Review

Drive Radio

Play Episode Listen Later Dec 18, 2025 6:36


What happens when a midsize SUV quietly blurs the line between mainstream and luxury? Is the 2026 Mazda CX-70 Turbo S Premium Plus the sleeper SUV more drivers should be paying attention to? In this review, Richard Rush breaks down Mazda's newest two-row SUV with 340 horsepower, M-Hybrid Boost, and a driving feel that surprises right from the first on-ramp. Does the mild electric assist change how it accelerates? How does it compare to the CX-90—and is losing the third row actually a win for cargo space and families? With upscale materials, heated and ventilated seats, strong fuel economy, and a price point that undercuts many luxury rivals, this CX-70 is one to check out. Is this the SUV people keep asking, “What is that?”—and why are long-time Mazda owners racking up over a half a million miles? Listen in and decide whether the CX-70 belongs on your short list. Have a question about a car review or a general automotive question? Call the KLZ560am studios in Denver during the Drive-Radio program on Saturdays from 10 am to 1 pm MT at 303-477-5600 or text 307-200-8222. Listen live on the KLZ560am app or at https://Drive-Radio.com.

Advice from a Call Center Geek!
Dear Santa: Here is the AI Contact Center Tools We Actually Want!

Advice from a Call Center Geek!

Play Episode Listen Later Dec 17, 2025 31:24


Send us a textThis episode is my AI Christmas wish list for CCaaS. Not toys. Not buzzwords. The real AI tools contact centers should already have but don't. Everyone is focused on making AI talk to customers. That's missing the point. AI in CX isn't supposed to just talk. It's supposed to run the contact center. I break down the biggest opportunities CCaaS platforms are skipping, from AI flow builders you can prompt in plain English, to real-time workforce orchestration, predictive routing that replaces “next available agent,” dashboards built instantly by prompt, in-call coaching that actually helps agents in the moment, and real-time billing with zero surprises. This is a wish list, but it's not fantasy. This is practical, achievable AI that would make life easier for the people running the floor every day. If you're tired of AI demos that look good but don't change operations, this episode is for you. All I want for Christmas is CCaaS AI that actually works. Through Expivia Digital, Tom works with contact center leaders on CCaaS platform selection, AI implementations, and NICE Studio and integration services. Same honest, vendor-neutral advice you hear on the Call Center Geek podcast, applied directly to your specific operational challenges. Schedule a consultation at ExpiviaDigital.com to discuss your contact center technology strategy. Click here:expiviadigital.comFollow Tom: @tlaird_expiviaJoin our Facebook Call Center Community: www.facebook.com/callcentergeekConnect on LinkedIn: https://www.linkedin.com/in/tlairdexpivia/Follow on TikTok: https://www.tiktok.com/@callcenter_geekLinkedin Group: https://www.linkedin.com/groups/9041993/Watch us: Advice from a Call Center Geek Youtube Channel OttoQA: try.ottoqa.com Expivia: Expiviausa.com

Choice Hacking
Greatest Hits: The Psychology Behind SPOTIFY'S Success

Choice Hacking

Play Episode Listen Later Dec 17, 2025 10:02


⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH US✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

The Slow Ride: A Cycling Podcast

This week we discuss Cx nationals, MvdP casually winning on his return and the nonstop dominance of Lucinda Brand. Plus, a great tagalong Burley setup, band recommendations and hot wax news.   This podcast is also supported by the generous and amazing donors to the Wide Angle Podium Network, and buy Hammerhead cycling! Visit hammerhead.io to check out the Karoo cycling computer, and use code SLOWRIDE at checkout to get a Heart Rate strap for free! Find us, and other fantastic cycling podcasts on the Wide Angle Podium Network, at wideanglepodium.com! Check out the brand new WAP app available in the Apple and Android app stores! You can email us at theslowridepodcast@gmail.com

CX Chronicles Podcast
Building All-in-One Customer Insight & Action Platform | Dave Rennyson

CX Chronicles Podcast

Play Episode Listen Later Dec 16, 2025 47:19 Transcription Available


Hey CX Nation,In this week's episode of The CXChronicles Podcast #274, we welcomed Dave Rennyson, President & CEO at SuccessKPI based in the Washington, DC area. SuccessKPI is an on-demand insight and action platform that removes the obstacles that agents, managers, and executives encounter in delivering exceptional customer service.SuccessKPI is trusted by some of the world's largest government, BPO, financial, healthcare, and technology contact centers in the United States, Europe, and Latin America.In this episode, Dave and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team think through on a daily basis to build world class customer experiences.**Episode #274 Highlight Reel:**1. Why the best organizations & teams invest in constant training efforts 2. How music and business are wildly similar 3. Leveraging & investing in AI over the next 1,000 days 4. Understanding the power of your data architecture  5. Tomorrow's leading tech-companies will bring solutions, not headaches Click here to learn more about Dave RennysonClick here to learn more about SuccessKPIHuge thanks to Dave for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & contact center space into the future. For all of our Apple & Spotify podcast listener friends, make sure you are following CXC & please leave a 5 star review so we can find new members of the "CX Nation". You know what would be even better?Go tell your friends or teammates about CXC's custom content, strategic partner solutions (Hubspot, Intercom, & Freshworks) & On-Demand services & invite them to join the CX Nation, a community of 15K+ customer focused business leaders!Want to see how your customer experience compares to the world's top-performing customer focused companies? Check out the CXC Healthzone, an intelligence platform that shares benchmarks & insights for how companies across the world are tackling The Four CX Pillars: Team, Tools, Process & Feedback & how they are building an AI-powered foundation for the future. Thanks to all of you for being apart of the "CX Nation" and helping customer focused business leaders across the world make happiness a habit!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

CX Passport
The one with the DAF CX – Dr. Liz Okuma E243

CX Passport

Play Episode Listen Later Dec 16, 2025 31:25 Transcription Available


What's on your mind? Let CX Passport know...When you think “endowment foundation,” customer experience probably isn't the first thing that comes to mind. Yet Dr. Liz Okuma, Director of Client Experience at the American Endowment Foundation, is reshaping how donor advised funds deliver trust, responsiveness, and ease… even when nearly all interactions happen without ever seeing a client face to face. This conversation reveals how listening, collaboration, and design thinking translate into real business impact.5 Insights From the Episode-DAFs are booming… and CX is becoming a differentiator-Two customer groups, one experience mission-Internal listening is gold-Journey mapping unlocked cross-functional momentum-Culture changes when employees own CXCHAPTERS00:00 What is a donor advised fund… and why CX matters02:50 Serving donors vs. serving financial advisors05:30 Looking out the window… not the mirror07:54 Listening to frontline teams09:33 Making best in class tangible11:05 Journey mapping and quick wins13:24 Cutting a process from 3.5 months to six weeks15:58 Measuring what matters17:10 First Class Lounge21:56 Getting non-client-facing teams invested in CX24:29 The power of stories and internal visibility26:53 Cross-functional influence in action29:33 Where to find LizGuest LinksAEF Website: https://www.aef.org/LinkedIn: https://www.linkedin.com/in/liz-okuma/Mentioned in the EpisodeBose QuietComfort Headphones https://amzn.to/44e3hCT Affiliate LinkYour Next StepsListen: https://www.cxpassport.comWatch: https://www.youtube.com/@cxpassportNewsletter: https://cxpassport.kit.com/signupI'm Rick Denton and I believe the best meals are served outside and require a passport.Disclaimer: This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation. The opinions expressed by guests are solely theirs and do not necessarily represent the views or positions of the host(s).

Numbers and Narratives
Inside Customer Obsessed Brands with CX Joe

Numbers and Narratives

Play Episode Listen Later Dec 16, 2025 50:25


What happens when a lifelong English major turns thousands of customer conversations into a data-driven playbook for business growth?In this episode of Numbers and Narratives, we sit down with Joe Gilgoff (CX Joe) to unpack a career that spans early-stage startups, breakout consumer brands like AG1, Daily Harvest, and SeatGeek, and a bold leap into entrepreneurship. Joe shares how he transformed unstructured customer data into actionable insights, and why customer experience isn't a cost center, but a growth engine.We explore how customer-centric cultures are built, how AI is reshaping customer support without replacing humanity, and what founders can do from day one to turn CX into a competitive advantage. From hiring the right talent to making customer-first decisions when the numbers don't immediately add up, this conversation blends strategy, storytelling, and real-world lessons.Joe Gilgoff https://www.linkedin.com/in/joe-gilgoff-9415bb5b/----------------------------------------------------------------------00:00 From English Major to CX Leader04:55 The First Customer Calls That Changed Everything09:40 Why Customer Experience Drives Growth14:45 Inside Iconic Consumer Brands19:05 Customer Obsession vs Marketing Hype23:35 The CX Playbook That Scales28:50 Hiring Humans Who Get the Customer33:45 AI and the Future of CX38:10 When the Tie Goes to the Customer43:00 Building CX Joe and the Trusted Advisor Model

CX Goalkeeper - Customer Experience, Business Transformation & Leadership
#271: How BSI Software Builds the Future: Data, AI Agents and Digital Sovereignty with Markus Brunold

CX Goalkeeper - Customer Experience, Business Transformation & Leadership

Play Episode Listen Later Dec 15, 2025 21:04


This episode explains how BSI builds for data, AI agents, and digital sovereignty. Markus Brunold shares the company mission, cloud and AI model choices, and how human roles and AI agents work together. Hear concrete examples and product thinking for regulated industries like financial services. About Markus Brunold Markus Brunold is CEO of BSI Software and is responsible for the company's long-term business development. With the BSI Customer Suite, BSI Software offers the only European holistic CRM and CX solution that deeply integrates AI while guaranteeing data protection, sovereignty, and flexibility. For Markus, customer centricity is the guiding principle of his entrepreneurial activities. BSI Software is a market leader in its key industries, combining deep industry knowledge with technological excellence. Resources  BSI Software: https://www.bsi-software.com/en Please, hit the follow button and leave your feedback: Apple Podcast: https://www.cxgoalkeeper.com/apple Spotify: https://www.cxgoalkeeper.com/spotify Follow Gregorio Uglioni on Linkedin: https://www.linkedin.com/in/gregorio-uglioni/ Gregorio Uglioni is a seasoned transformation leader with over 15 years of experience shaping business and digital change, consistently delivering service excellence and measurable impact. As an Associate Partner at Forward, he is recognized for his strategic vision, operational expertise, and ability to drive sustainable growth. A respected keynote speaker and host of the well-known global podcast Business Transformation Pitch with the CX Goalkeeper, Gregorio energizes and inspires organizations worldwide with his customer-centric approach to innovation.

Choice Hacking
Greatest Hits: How COURSERA made education (ethically) addictive

Choice Hacking

Play Episode Listen Later Dec 15, 2025 12:31


⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH US✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Good Morning BSS World
Top CX destinations revealed - inside the Offshore CX Confidence Index 2025

Good Morning BSS World

Play Episode Listen Later Dec 15, 2025 28:54 Transcription Available


In this episode of Good Morning BSS World, I invite you to listen to the talk I had with two independent CX analysts I truly value – Peter Ryan and Matt Kendall. Our conversation revolves around the freshly released Offshore CX Confidence Index 2025, now celebrating its fifth edition.We discuss how the index has evolved over the years, including important methodological changes in data collection and a significant increase in respondent volume. Peter and Matt explain why maturity and consistency are now key characteristics of the global CX outsourcing market, rather than dramatic year-to-year shifts.Together, we analyse regional trends across Latin America, Europe, Asia, and the Caribbean, highlighting notable movers such as Jamaica, Guatemala, South Africa, Romania, and Colombia. We also reveal the Top 5 global CX destinations, discussing why, for example Poland continues to strengthen its position, why the Dominican Republic remains a nearshore favorite, and why India still stands unchallenged at number one.This episode is a must-listen for anyone involved in CX strategy, outsourcing decisions, or location analysis. If you want to understand where confidence, stability, and long-term CX potential truly lie in 2025, this conversation provides both data-driven insights and real-world perspective.Key points of the podcast:The CX Confidence Index reveals significant growth in countries like Jamaica, Guatemala, and South Africa, reflecting improvements in their customer service sectors.India maintains its dominance as the top destination for customer experience outsourcing, driven by high confidence in its labor market, infrastructure, and economic stability.Poland and Romania emerge as strong European contenders, with Poland showing notable gains in economic stability and Romania leading in multilingual talent availability.  Links:Peter Ryan on Linkedin - https://www.linkedin.com/in/peter-ryan-montreal/Matt Kendall on Linkedin – https://www.linkedin.com/in/cognitivematt/Cognitive Copy – https://www.cognitivecopy.com/ and https://www.cognitivecopy.com/offshore-cx-confidence-index-2025Ryan Strategic Advisory – https://ryanadvisory.com/ and https://ryanadvisory.com/offshore-cx-confidence-index-2025/Talk to AI about this episode – https://gmbw.onpodcastai.com/episodes/852Yf3D4q7H/chat  ****************************  My name is Wiktor Doktór and on daily basis I run Pro Progressio Club - https://proprogressio.com/en/activity/pro-progressio-club/1 - it's a community of many private companies and public sector organizations that care about the development of business relations in the B2B model. In the Good Morning BSS World podcast, apart from solo episodes, I share interviews with experts and specialists from global BPO/GBS industry.If you want to learn more about me, please visit my social media channels:YouTube - https://www.youtube.com/c/wiktordoktorHere is also link to the English podcasts Playlist - https://bit.ly/GoodMorningBSSWorldPodcastYTLinkedIn - https://www.linkedin.com/in/wiktordoktorYou can also write to me. My email address is - kontakt(@) wiktordoktor.pl  ****************************  This Podcast is supported by Patrons:Marzena Sawicka https://www.linkedin.com/in/marzena-sawicka-a9644a23/Przemysław Sławiński https://www.linkedin.com/in/przemys%C5%82aw-s%C5%82awi%C5%84ski-155a4426/Damian Ruciński https://www.linkedin.com/in/damian-ruci%C5%84ski/Szymon Kryczka https://www.linkedin.com/in/szymonkryczka/Grzegorz Ludwin https://www.linkedin.com/in/gludwin/Adam Furmańczuk https://www.linkedin.com/in/adam-agilino/Anna Czyż - https://www.linkedin.com/in/anna-czyz-%F0%9F%94%B5%F0%9F%94%B4%F0%9F%9F%A2-68597813/Igor Tkach - https://www.linkedin.com/in/igortkach/Damian Wróblewski – https://www.linkedin.com/in/damianwroblewski/Paweł Łopatka - https://www.linkedin.com/in/pawellopatka/Ewelina Szindler – https://www.linkedin.com/in/ewelina-szindler-zarz%C4%85dzanie-mark%C4%85-osobist%C4%85-0497a0212/Wiktor Doktór Jr - https://www.linkedin.com/in/wiktor-dokt%C3%B3r-jr-916297188/  Once you listen, give a like, subscribe and join Patrons of Good Morning BSS World as well. Here are two links to do so:Patronite - https://patronite.pl/wiktordoktor  Patreon - https://www.patreon.com/wiktordoktor Or if you liked this episode and would like to buy me virtual coffee, you can use this link https://www.buymeacoffee.com/wiktordoktor - by doing so you support the growth and distribution of this podcast.Become a supporter of this podcast: https://www.spreaker.com/podcast/good-morning-bss-world--4131868/support.

UC Today - Out Loud
Why UC and Contact Center Convergence Is a Game-Changer With VOSS

UC Today - Out Loud

Play Episode Listen Later Dec 15, 2025 18:29


Kieran Devlin sits down with Bill Dellara, Chief Product Officer at VOSS, to unpack one of the biggest shifts happening in enterprise communications: the convergence of unified communications (UC) and contact center (CC). As organizations chase better experiences, lower costs, and smarter operations, we reveal how aligning UC and CC can unlock powerful outcomes for both customers and employees.With decades of experience at the heart of UC transformation, Bill Dellara shares practical insights into why the UC+CC revolution is no longer optional—and how VOSS is uniquely positioned to lead the charge. From overcoming the fear of change to deploying AI-powered experiences, this session is rich in strategy and real-world takeaways.

UC Today - Out Loud
The Latest News on Mitel's Resurgence, Google Beam, InfoComm, Cisco Live, and More

UC Today - Out Loud

Play Episode Listen Later Dec 15, 2025 31:13


In this jam-packed episode of UC Big News, host Kieran Devlin is joined by expert analysts Jon Arnold, Melody Brue, Craig Durr, and Zeus Kerravala for a whirlwind tour of the latest from the unified communications world. The team unpacks Mitel's return from bankruptcy, gets hands-on with Google Beam's volumetric video marvel, and decodes Cisco's new enterprise-focused vision for Webex, fresh from Cisco Live 2025. Whether you're a tech leader, vendor watcher, or just UC-curious, this is the episode to watch.

What Just Happened
Christine Russo and Jonathan Arena on AX: The Agentic Experience Defining 2026

What Just Happened

Play Episode Listen Later Dec 15, 2025 30:53


AX. Agentic Experience.This is the phrase I am taking into 2026, and it is where I open my final show of the year.Christine Russo sat down with Jonathan Arena, CEO of New Generation AI and trykeppler.ai. Jonathan explains the breakdown of what happens when agents arrive on your brand site. They are trying to read catalogs, understand product attributes and answer real shopper questions. And most websites are not ready for that level of traffic or that style of discovery. And let's not forget behind every agent is a human seeking information and product that fits their need.Sites obsessively built for CX are not build for AX (Agentic Experience). Pop ups, scripts, PDP clutter and traditional search patterns all get in the way. So the headline is not that agentic search does not work. It is that retailers have not built a companion experience for agents to understand their products. That is AX. And that is the work that must begin in 2026.Jonathan laid out the starting point with a level of clarity the industry needs. Identify the agents already reaching your site. Understand what they are asking for. See where your catalog breaks down. From there, create the layer that allows agents to access your product information cleanly and quickly. Once that foundation exists, everything else becomes possible. Better discovery, better conversion, better loyalty and eventually agent driven checkout.So as we close 2025 and look to 2026 seeking information on what will put you ahead, this is a starting point.

Business Leadership Series
Episode 1446: Marvin Alballi: The Hospitality Leader Behind Iconic Global Food & Beverage Brands

Business Leadership Series

Play Episode Listen Later Dec 14, 2025 37:59


Derek Champagne talks with Marvin Alballi, a globally recognized leader in the food and beverage industry, acclaimed for authoring the world's highest-rated restaurant and F&B book, Restaurant Excellence: The Ultimate Guide to Success in the Food and Beverage Industry, available on Amazon. His book was purchased by top hotel and restaurant companies and endorsed by global chefs and CEOs.A recipient of the prestigious Fortune 500 Brinker International “Operator of the Year” award, Alballi has established a reputation as a transformative force in hospitality, with a proven record of turning around struggling businesses and driving sustained growth.With extensive experience across luxury, lifestyle, upscale, mainstream F&B and the restaurant franchise industry segments, Aballi has worked in North America, Europe, the Middle East, Africa, and Asia. His career includes consulting for celebrity chefs, Michelin-starred restaurants, and award-winning establishments, including MENA's 50 Best #1 restaurant. In addition, Marvin Alballi has consulted for global, local brands, and franchises such as Orfali Bros, Boston Market, Café D'Arte, Famoso Pizzeria, The Great Harvest Bread Company, Peaceful Restaurants, Wing Stop, and Fusion Ceviche.A sought-after keynote speaker, Alballi has been featured at leading conferences and platforms such as Bloomberg Intelligence (NYC), The Future Hospitality Summit, HSMAI, Breaking Travel News, The Fast Food & Café Convention, Dubai Restaurant Week, and the CET World Series convention on CX and Marketing. They are also a regular guest on Dubai Eye Radio's Helen Farmer Show and have spoken for and guided several organizations including Couqley Restaurants, Paramount Hotels, Adyen, Radisson Dubai, Orfali Bros, and Crowne Plaza Muscat.His insights and thought leadership have been showcased on international podcasts including Bloomberg, The Chef JPK, GotLanded (New York), Polaris (Dubai), and TwentyOne06.In addition to creating the groundbreaking Twelve-Point Program (TPP)—the industry's most effective F&B and restaurant performance management system, Alballi has become a trusted authority on brand reputation, guest experience, profitability, marketing, and restaurant economics. His expertise lies in crafting strategic, long-term business solutions that deliver measurable results and elevate operational excellence.A Canadian citizen, Alballi continues to influence the global F&B landscape by driving innovation, quality, and sustainable growth. Alballi currently leads 26 countries and territories at Hilton Asia Pacific with more than 1,100 restaurants and bars in the Asia Pacific region.Marvin's new book, Hospitality Excellence, is available on Amazon (as of February 2026). Business Leadership Series Intro and Outro music provided by Just Off Turner: https://music.apple.com/za/album/the-long-walk-back/268386576

TaPod - for everything Talent Acquisition...
Episode 523 - Summer Series - The Times You Failed are the Times You Learn the Most

TaPod - for everything Talent Acquisition...

Play Episode Listen Later Dec 14, 2025 51:23


This week on Tapod, Bonnie kicks Craig to the curb as we welcome Sophie Hirst—Gen Z career coach, former Google marketing manager, TikTok creator, and founder at Work Baby. You might know Soph from her brilliant podcast, Biz, on the Mamamia network. Beginning her career as a magician's assistant in Japan (yes, you heard right), Soph's career is so interesting. From fails in the workplace to presenting the real stats on Gen Z, Soph's insights bring clarity to generational misnomers and how to navigate 5 generations in the office. Thanks to People Orbit AI for your support this month. 

Caffeinated CX
Why AI-First CX Is Failing Customers

Caffeinated CX

Play Episode Listen Later Dec 13, 2025 28:12


AI was supposed to fix customer service.Instead, many companies are rehiring humans.In this episode of CX Riot Radio, we break down why customers are still skeptical of AI, why contact center leaders are more optimistic, and where the disconnect is costing companies trust and loyalty.We unpack new research on AI in customer service, the growing backlash against chatbot-first CX, and why 2025 is shaping up to be the year businesses realize empathy, judgment, and real human connection still matter.Article Cited: https://www.techfinitive.com/2025-the-year-of-rehiring-humans-after-ai-fails/#:~:text=exceptional%20customer%20experiences.%E2%80%9D-,Hiring%20back%20humans,the%20same%20speed%20as%20before%E2%80%9D.Here's the LinkTree: https://linktr.ee/caffcx

The Juice with Jess
Episode 86 | Ops, Honesty, and the Truth About Keeping Subscribers with Hattie Gilpin of Wellbel

The Juice with Jess

Play Episode Listen Later Dec 11, 2025 46:43


This week, I sat down with the operations queen herself, Hattie Gilpin, to talk about what it really takes to keep subscribers around in one of the most competitive categories out there. If you've ever wondered why customers churn, what actually drives operational success, or how brands can earn long-term trust without leaning on discounts, this episode is for you.We cover subscription retention, billing cycle psychology, customer experience, and why the unsexy parts of operations matter just as much as great marketing. Hattie breaks down everything from time-to-churn analysis to warehouse partnerships, plus the real story behind HAM — the analytics platform built specifically for subscription operators who are tired of messy spreadsheets and bad data.If you're running a subscription brand, leading a CX or ops team, or trying to understand why customers cancel in the first place, this episode is packed with actionable insights you can actually use.Listen now for tactical advice on retention, subscription analytics, operational excellence, and why great customer experience is built long before a support ticket ever gets opened.

Customer Experience Patterns Podcast
The Overlooked CX Superpower with Lauren Feehrer

Customer Experience Patterns Podcast

Play Episode Listen Later Dec 11, 2025 28:28


Why organizational expertise is so important to the success of CX teams. Lauren Feehrer on LinkedInLoyaltyCraft CX ConsultancyConnect with Sam on LinkedIn - I share customer experience content multiple times a week, and love hearing from listeners with questions or ideas for topics.Subscribe to my newsletter, Customer Experience Patterns - I publish a new edition with each episode of the podcast.My LinkedIn Learning courses: Customer Experience: 6 Essential Foundations For Lasting Loyalty, How To Create Great Customer Experiences & Build A Customer-Centric Culture. In-depth video series that teach you how to create great experiences, and build customer-centric cultuers.Thanks to my talented colleague Emily Tolmer for the cover art. Thanks to my friends at Moon Island for the music. Hosted on Acast. See acast.com/privacy for more information.

Voxpro Studios
What are the AI compliance trends leaders can't ignore in 2026? (feat. Jeff Brown and Natália Fritzen)

Voxpro Studios

Play Episode Listen Later Dec 11, 2025 31:57


On this episode, we explore why customer experience (CX) leaders need to be aware of developments in AI compliance in 2026 — and why a “light touch” approach puts your CX at risk.The era of voluntary AI oversight is over. Binding regulations are now enforceable globally. AI-powered fraud is accelerating. And for CX leaders, compliance directly impacts customer trust, and therefore your bottom line. Our expert guests cut through the complexity, revealing how to navigate fragmented global regulations, what you can do as a CX leader to prepare your organization and why the competitive edge in AI is shifting from who launches first to who launches responsibly. Listen for the compelling insights of Jeff Brown, general counsel, global privacy officer at TELUS Digital, and Natália Fritzen, head of AI compliance at Sumsub.Visit our website to learn more about TELUS Digital.Show notesBenchmark your fraud prevention and compliance program with TELUS Digital's financial crime and compliance maturity assessmentExplore the data behind the fraud trends discussed in this episode with Sumsub's Identity Fraud Report 2025-2026

Experience Action
Stop Calling CX ‘Good Service'

Experience Action

Play Episode Listen Later Dec 11, 2025 11:26 Transcription Available


What if customer experience stopped living in customer service and started living in the core of your business? We tackle a listener's challenge and turn it into a practical playbook: define a shared mindset, build a success blueprint tied to revenue and cost, and practice the daily discipline that makes change stick. Along the way, we share the one-line definition leaders can use to rally teams: customer experience is the system we build to deliver on the promises we make.We start by stripping away the fuzziness around CX. Instead of ten different definitions across the company, we push you to craft a clear CX mission statement that guides choices in sales, product, marketing, operations, and HR. From there, we elevate CX from reactive troubleshooting to proactive design—fixing upstream processes that create downstream tickets, refunds, and churn. The message to skeptics is grounded and simple: fewer service issues, lower cost-to-serve, stronger retention, and more referrals.Then we map CX to executive priorities with a customer experience success blueprint. We talk through how to align with the CFO's bottom line, show the CMO how advocacy can lower paid media spend, and help product and operations choose fixes that move the needle. You'll hear how to translate friction into financial levers, set a tight measurement set that includes outcome, perception, and behavior metrics, and build governance that runs like any other business function. Finally, we offer storytelling tips to earn buy-in, celebrate small wins, and keep momentum through the long, non–light switch journey of change.If this resonates, share it with a colleague who still thinks CX is a department. Subscribe for more practical plays, leave a quick review to help others find the show, and send us your questions—your challenges fuel the next conversation.Resources Mentioned:Order your copy of Experience Is Everything -- experienceiseverythingbook.comExperience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

UC Today - Out Loud
The Latest UC News on WebexOne 2025, Slack the Agentic OS, Microsoft AI Update, and more

UC Today - Out Loud

Play Episode Listen Later Dec 11, 2025 41:12


In this episode of The UC Big News Show, host Kieran Devlin is joined by analysts Zeus Kerravala (ZK Research), Melody Brue (Moor Insights & Strategy), Irwin Lazar (Metrigy), and Craig Durr (The Collab Collective) for a powerhouse discussion on the latest developments across the unified communications and collaboration space. From Cisco's AI ambitions to Microsoft's multi-model pivot, this is your expert guide to the biggest moves in enterprise tech — and what they mean for the future of work.AI is rewriting the rules of collaboration, and this episode explores how the biggest vendors are repositioning for the agentic era. Our panel of industry leaders unpack four major stories reshaping the UC landscape:Cisco at WebexOne 2025: The panel dissects Cisco's “One Cisco” strategy, the rise of AI Canvas, and how tighter integration across networking, security, and collaboration could redefine its platform advantage.Slack's Agentic OS: Dreamforce 2025 unveiled Slack's evolution beyond chat — into a unified, AI-driven workspace that could rival Microsoft's Copilot ecosystem.Microsoft's Claude Integration: What does Anthropic's partnership with Microsoft 365 mean for enterprise AI strategy, model diversity, and security? The experts weigh in.Zoom x Oracle: A new CX partnership signals Zoom's next big move into the contact center world — and raises new questions about multi-cloud resilience after the AWS outage.

Future of Field Service
CX Isn't a “Nice-to-Have” in Uncertain Times; It's a Competitive Lifeline

Future of Field Service

Play Episode Listen Later Dec 10, 2025 50:19


In this episode of UNSCRIPTED, host Sarah Nicastro sits down with award-winning CX expert Jeannie Walters to explore why customer experience isn't a nice-to-have (even in amid uncertainty). She sheds light on how to align your organization's mindset, strategy, and discipline around it, and explains why frontline employees remain a largely untapped resource. Whether you're a service leader struggling to justify CX investments or an operational executive navigating budget pressures, this conversation is packed with candid insights on bridging the gap between CX intent and execution.

TaPod - for everything Talent Acquisition...
Episode 522 - How Workday uses Workday with Michael De Graaf

TaPod - for everything Talent Acquisition...

Play Episode Listen Later Dec 10, 2025 25:02


This week on Tapod we sit down for a special episode with Michael De Graaf—Global Head of Talent at Workday. It's not often we get to talk to someone from a talent team who uses their own solution (customer zero). Mike is as close as you can get to the product, and we get an opportunity to understand how Workday test and trial. We also touch on acquisitions and how solutions integrate or stand alone. It's a very interesting discussion that will benefit every talent leader.Thanks to People Orbit AI for partnering with us this month. 

The Slow Ride: A Cycling Podcast
Ep 557 Bell, Bib , Devoe

The Slow Ride: A Cycling Podcast

Play Episode Listen Later Dec 9, 2025 70:54


This week we talk Cx, ducks in Cx and what cycling fashion accessory has most transitioned into the mainstream.  This podcast is also supported by the generous and amazing donors to the Wide Angle Podium Network, and buy Hammerhead cycling! Visit hammerhead.io to check out the Karoo cycling computer, and use code SLOWRIDE at checkout to get a Heart Rate strap for free! Find us, and other fantastic cycling podcasts on the Wide Angle Podium Network, at wideanglepodium.com! Check out the brand new WAP app available in the Apple and Android app stores! You can email us at theslowridepodcast@gmail.com

The Modern Customer Podcast
How CX-Aligned Leadership Shapes Patient Experience in Kidney Care

The Modern Customer Podcast

Play Episode Listen Later Dec 9, 2025 30:58


Kidney care is one of the most complex—and overlooked—patient experiences in healthcare. In this episode of The Modern Customer Podcast, we explore how CX-aligned leadership can reduce friction and improve outcomes for people facing advanced kidney disease. Strive Health's Chief Customer Officer, Evelyn Goodfriend, shares what patient experience looks like up close, why traditional care models fall short, and how listening, alignment, and better workflow design support both patients and caregivers. We also discuss where AI meaningfully helps and where human support remains essential. A practical conversation for CX leaders and operators navigating high-stakes, high-complexity customer journeys. Don't miss this episode! Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today's Customer. Follow Blake Morgan on LinkedIn For regular updates on customer experience, sign up for her weekly newsletter here. 

The CX Tipping Point®
EP 65: 2025 Year-End Review: CX Leaders Reflect on the State of Service Delivery

The CX Tipping Point®

Play Episode Listen Later Dec 9, 2025 120:44


In this episode of The CX Tipping Point Podcast, host Martha Dorris sits down with a distinguished panel of leaders in customer experience and government service delivery:MaryAnn Monroe, MaximusAiris Gill, DeloitteCrystal Philcox, Philcox ConsultingLee Becker, MedalliaThe group characterizes today's environment as “codified, fragile, and accelerating”—noting strong policy alignment around CX but ongoing staffing and capacity challenges. They highlight the continued commitment to CX across administrations, from the Government Performance and Results Act to the current Customer Experience Executive Order.Key topics include:Modern legislation and initiatives shaping service delivery and the need for integrated governanceThe importance of design-driven approaches, along with AI and automation—including the new America by Design Executive OrderPreparing the government workforce for rapidly evolving technologiesWhy starting with the customer and working backwards leads to better, more effective servicesA concise, forward-looking conversation on what it takes to deliver modern, customer-centered government services.The following policies and legislation were discussed.21st Century Integrated Digital Experience Act, December 2018Government Services Delivery Improvement Act, January 4, 2025Executive Order 14179, Removing Barriers to American Leadership in Artificial Intelligence, January 23, 2025Section 280 of A-11, Managing Customer Experience and Improving Service Delivery, 2025 Executive Order 14058, Transforming Federal Customer Experience and Service Delivery To Rebuild Trust in Government (December 13, 2021)OMB Memorandum M-23-22, Delivering a Digital-First Public Experience (September 23, 2023)Executive Order 14338, Improving Service through Design, August 21, 2025Harnessing GenAI to Elevate the Citizen Experience, Nascio, September 25, 2025 Thank you for listening to this episode of The CX Tipping Point Podcast! If you enjoyed it, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners! Stay Connected: Follow us on social media: LinkedIn: @DorrisConsultingInternational Twitter: @DorrisConsultng Facebook: @DCInternational Resources Mentioned: Citizen Services Newsletter 2024 Service to the Citizen Awards Nomination Form

HLTH Matters
AI @ HLTH: AI-Powered Healthcare: From Hype to Measurable Impact

HLTH Matters

Play Episode Listen Later Dec 9, 2025 25:14


In this episode, host Sandy Vance sits down with someone who has been shaping the future of digital health long before AI became the headline Mike Serbinis, Founder and CEO of League.League was built on a simple but ambitious idea: if companies like Netflix can instantly understand what we need next, why can't healthcare do the same? Now, more than a decade into transforming the way people access and experience care, Mike joins Sandy to talk about how his team is helping organizations deliver truly personalized healthcare at scale.Together, they explore Mike's path into the world of AI, the early sparks that led to League's creation, and the lessons learned from 11 years of reimagining patient and member journeys. They delve into how League works alongside existing EHRs and health systems, not replacing anything, but weaving intelligence and interoperability through the cracks that slow down care.It's a thoughtful, future-forward discussion with one of the industry's most seasoned innovators—and a must-listen for anyone curious about where healthcare AI is truly headed.In this episode, they talk about:Mike's journey into AI and the origin story of LeagueHow League integrates with EHRs and other core health technologiesLessons from 11 years in healthcare—and why speed and scale matter more than everIf Netflix can recommend your next show, why can't healthcare do the sameReducing AI hallucinations and improving reliability for healthcare organizationsHow League delivers coverage, oversight, service, and increased productivityWhat different countries can teach us about healthcare modelsWhy we're entering “pilot season” for AI in healthcareA Little About Mike:Mike Serbinis is widely recognized as an innovative leader and serial entrepreneur who has built transformative technology platforms across many industries. Serbinis founded and helped build Kobo, Critical Path, DocSpace, and now League. Founded in 2014, League is a platform technology company powering next-generation healthcare consumer experiences (CX). Payers, providers and consumer health partners build on the League platform to accelerate their digital transformation and deliver high-engagement, personalized healthcare experiences. Millions of people use and love solutions powered by League to access, navigate and pay for care.Serbinis is also Chair of the Board of Directors for the Perimeter Institute for Theoretical Physics, the world's leading center for scientific research in foundational theoretical physics. He is a founding board member of the Vector Institute for Artificial Intelligence, an institution co-founded by Nobel Prize winner Geoffrey Hinton.

Cavell Cloud Conversations
Telephony Evolution, Voice in CX & Smarter Enablement - Cavell Enable 2025 Post-Event Round-Up

Cavell Cloud Conversations

Play Episode Listen Later Dec 9, 2025 17:14


Send us a textSee our faces! Watch this episode on YouTube.In this episode of Cavell Cloud Conversations, Finbarr Begley and Patrick Watson break down the biggest insights from Cavell Enable which is Cavell's unique event that dives deep into how telephony is evolving inside Microsoft Teams, Zoom, and Cisco.They unpack why high-quality voice still matters for customer experience, even as collaboration platforms dominate the enterprise stack. The discussion covers fresh Cavell data, including the nearly 5 million users now active across telephony marketplaces, and why 73% of businesses say telephony still justifies its cost.Finbarr and Patrick explore what's holding adoption back from the shrinking need for external calling to the operational gaps in service provider support and shows where the real market opportunities still lie. They also discuss how better integration, smarter enablement, and richer usage data can finally unlock the next phase of telephony value.If you work in collaboration, CX, or the broader communications ecosystem, this episode gives a clear, pragmatic view of where telephony is heading and why it still matters.

TaPod - for everything Talent Acquisition...
Episode 521 - Your Weekly TA & Recruitment News with the Scoop

TaPod - for everything Talent Acquisition...

Play Episode Listen Later Dec 9, 2025 30:15


Today on the Scoop, the team from Tapod brings you all of the weekly TA & Recruitment News. We cover all sorts of headlines, including…  Christmas parties and how to behave, El Jannah and the bots, Callam Pickering drops in for a chat, can a worker working OS apply for unfair dismissal from an Aussie firm? Trump to take over AI, the Victorian economy in the mud, Gen Z and sandpaper, and much more. And don't forget to listen to the upcoming events!Thanks to Indeed for partnering with us on The Scoop. 

EM360 Podcast
What Should Contact Centres Do First to Prepare for Agentic AI?

EM360 Podcast

Play Episode Listen Later Dec 9, 2025 24:50


As companies rethink how they provide customer experiences (CX), a new form of AI capability, agentic AI, is quickly changing how work is accomplished in contact centres. In the recent episode of the Tech Transformed podcast, Dialpad Lead Product Manager Calvin Hohener sits down with host Jon Arnold, Principal at J Arnold & Associates. They discuss the transition from legacy chatbots to more autonomous agents capable of completing tasks and improving customer interactions.The conversation highlights the importance of understanding the technology's impact on enterprise architecture, the need for clean data, and the strategic implications for C-level executives. Hohener emphasises the importance of starting with clear use cases and working closely with vendors to maximise the potential of AI in business operations.From Legacy Chatbots to Agentic AIMost people have used chatbots and found them lacking. Hohener explains why: earlier conversational AI was based on retrieval-augmented generation (RAG). These systems could take user input, search a knowledge base or the internet, and provide an answer. This was helpful for customer service queries, but limited.“Previous AI models could retrieve and return information, but now we're moving into a new phase with agentic AI.” Agentic AI can take action rather than just providing information. For AI agents to succeed, organisations must first organise their data. “How your internal knowledge is structured is crucial. Even if the data is unorganised, you need to know its location and ensure it's clean,” stated Hohener.Agentic systems depend on internal knowledge, including knowledge base articles, CRM notes, and process documentation. If this foundation is disordered, the agent's output will not be reliable. This isn't about achieving ideal data cleanliness from the start; it's about knowing what information exists, where it is, and whether it can be trusted. If an AI agent bases its decisions on outdated, conflicting, or incomplete content, it will struggle to perform tasks aptly, regardless of how sophisticated the model is. Enterprises need at least basic clarity about which systems hold which knowledge, who is responsible for them, and whether there is consistency across sources.Hohener noted that organisations often overlook how quickly conflicting information can undermine an otherwise well-designed agent. A single outdated procedure or mismatched policy in a knowledge repository can lead an AI to produce incorrect results or halt during workflow execution. Keeping internal content clean, deduplicated, and consistent gives the agent a reliable, valid source. This reliability becomes crucial when AI starts taking meaningful actions, not just providing answers.By focusing on data readiness early, enterprises not only reduce deployment obstacles but also set the stage for scaling agentic AI across more complex processes. In many ways, preparing data isn't just a technical task; it's an organisational one. How Human Agents Work with AI Agents?The Dialpad Lead Product Manager noted that human roles, too, will evolve with agentic AI entering the contact centre. For instance, human agents will take on more of an advisory role—reviewing conversation traces and helping adjust the models.”Instead of...

Framtidens E-Handel
AI i Digital Retail: Från Agentic Commerce till Intelligent Techstack - Adobe, Vaimo & Bluestone PIM #337

Framtidens E-Handel

Play Episode Listen Later Dec 9, 2025 77:39


I det här specialavsnittet tar vi dig till frukosteventet “AI Breakfast for Digital Leaders” som presenterades av Adobe, Vaimo och Bluestone PIM, där vi hör Morten Naess (CPIO, Bluestone PIM), Jakob Dahlner (CTO, Elon Group) och Dennis Koraen (Head of Marketing & E-commerce, Granit) dela insikter om hur man kombinerar datakvalitet, automation och customer obsession för att skapa affärsvärde i realtid. Vi får höra om hur moderna retailbolag bygger techstackar som klarar både tillväxt och AI-omställning, om konkreta kundcase, datakvalitet som tillväxtmotor, AI-integrering i realtid, och hur man framtidssäkrar sin commerce-setup i en komplex omnikanalvärld.https://business.adobe.com/https://www.vaimo.com/sv/https://www.bluestonepim.com/08:40 – AI möjliggör skalbar contentproduktion - snabba test & iteration15:10 – Datakvalitet som bas för PIM, CX och AI-strategier28:30 – AI på kundtjänstdata - GPT som analysmotor34:55 – Utmaning: tonalitet & varumärkeskontroll i AI-genererat innehåll39:20 – AI-pilotprojekt kräver modularisering av techstack45:10 – Hallucinationer i AI - varför human QA fortfarande behövs52:05 – Vision: autonoma system för content, inköp och marknad58:30 – Lärdomar från bilbranschen - AI som säljstöd, inte hot65:15 – Nya kompetenser: adaptivitet, analys, promptförståelse71:45 – MVP-fokus krävs för att AI ska ge faktisk affärsnytta76:30 – Framtidens PIM: composable, API-först, integrerat i CX81:10 – AI demokratiserar data men kräver ny organisationsstrukturHär hittar du Morten Naess, Jakob Dahlner & Dennis Koraen:https://www.linkedin.com/in/morten-naess/ https://www.linkedin.com/in/jakob-dahlner-a1670234/ https://www.linkedin.com/in/denniskoraen/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducenter Michaela Dorch & Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

Vamos de Vendas
#67 - Retenção do Cliente é o novo CAC, com Donna Weber e Vijay Sundaram

Vamos de Vendas

Play Episode Listen Later Dec 8, 2025 43:54


Neste episódio do Vamos de Vendas, mergulhamos em um dos temas mais estratégicos da atualidade: por que reter clientes é o novo CAC — e como empresas de alto crescimento estão redesenhando seus processos para escalar receita com eficiência, previsibilidade e foco no sucesso do cliente. Recebemos Donna Weber, referência global em Customer Success e autora de Onboarding Matters, e Vijay Sundaram, Chief Strategy Officer da Zoho Corporation, para uma conversa profunda sobre como tecnologia, processos e cultura transformam a forma como organizações crescem.A discussão explora a mudança de mentalidade que está redefinindo vendas e pós-vendas: sair da obsessão por aquisição e adotar a retenção como principal motor de lucratividade. Donna revela por que o onboarding estruturado é o ponto crítico para reduzir churn e acelerar o tempo até o primeiro valor, enquanto Vijay compartilha a visão estratégica da Zoho sobre crescimento sustentável, eficiência e como dados bem orquestrados tornam a receita recorrente muito mais previsível.Falamos também sobre os erros mais comuns na tentativa de “automatizar” retenção, os limites entre boa tecnologia e má execução, e por que empresas que realmente retêm clientes tratam retenção como uma responsabilidade compartilhada entre vendas, marketing, produto e suporte — e não como um departamento isolado.O episódio traz, ainda, insights práticos sobre métricas, antecipação de riscos, oportunidades de expansão dentro da base atual e tendências emergentes em tecnologia para RH e Customer Success. Você vai entender como líderes comerciais podem usar dados, rituais e processos inteligentes para construir relacionamentos de longo prazo e potencializar lifetime value com muito mais assertividade.Uma conversa indispensável para quem quer evoluir seu modelo de vendas, reduzir custos, aumentar receita e construir operações realmente sustentáveis.

TaPod - for everything Talent Acquisition...
Episode 520 - The 2025 Yearly Wrap with Jo Vo & Sarah Purches

TaPod - for everything Talent Acquisition...

Play Episode Listen Later Dec 7, 2025 60:09


This week on Tapod we wrap 2025 and the year that was with two of the greatest minds in our industry, Sarah Purches and Jo Vohland. Nothing is off the table as we cover every single issue we faced over the past 12 months, from AI to acquisitions to the shrinking TA market to the global economy and much more. Not only that, we all give our crystal ball moment for 2026. We don't always agree, but boy, we had fun! Thanks to Greenhouse for partnering with us this month. 

NXTLVL Experience Design
EP.83 Al & MAKING RETAIL PLACES VISUALLY DYNAMIC & FLEXIBLE, With Bryan Meszaros, Founder, OpenEye Global

NXTLVL Experience Design

Play Episode Listen Later Dec 5, 2025 78:51


ABOUT BRYAN:LinkedIn Profile: linkedin.com/in/bryanmeszarosWebsites:openeyeglobal.com (Company)marketscale.com/industries/podcast-network/experience-by-design/ (Experience By Design Podcast)experienceunitedsocialclub.com (Experience United Social Club)email: bmeszaros@openeyeglobal.comBio:Bryan Meszaros is a 25-year veteran of the digital signage and experience design industry, known for blending innovation with measurable impact. As the founder of OpenEye Global, he proved that a small, focused team can deliver big results and helped shape the early evolution of digital engagement.He later made history as the youngest President of SEGD and the first with a digital centric background, while also contributing to the Digital Signage Federation and Shop! Association to advance industry standards.Bryan is also the founder of the Experience United Social Club (XUSC), an international networking series all about bringing together creative minds from the AV, digital signage, and design industries to share ideas and collaborate. With global experience across Europe and APAC, he has spoken at major events including EuroShop, ISE, InfoComm, and DSE, and regularly contributes to leading industry publications.Dedicated to pushing boundaries, Bryan remains focused on shaping what comes next in digital signage and experiential design.SHOW INTRO:SHOW INTRO:Welcome to Episode 83! of the NXTLVL Experience Design podcast…In every episode we continue to follow our catch phrase of having “Dynamic Dialogues About DATA: Design, Architecture, Technology and the Arts.” And as we continue on this journey there will be thought provoking futurists, AI technology mavens, retailers, international hotel design executives as well as designers and architects of brand experience places.We'll talk with authors and people focused on wellness and sustainable design practices as well as neuroscientists who will continue to help us look at the built environment and the connections between our mind-body and the built world around us. We'll also have guests who are creative marketing masters from international brands and people who have started and grown some of the companies that are striking a new path for us follow.If you like what you hear on the NXTLVL Experience Design show, make sure to subscribe, like, comment and share with colleagues, friends and family.The NXTLVL Experience Design podcast is always grateful for the support of VMSD magazine. VMSD brings us, in the brand experience world, the International Retail Design Conference. I think the IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing us to keep on talking about what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.org Today, EPISODE 83… I talk with Bryan Meszaros founder of EpenEye Global. Bryan is a 25-year veteran of the digital signage and experience design industry, known for blending innovation with measurable impact. Naturally, in a world that is increasingly digitally mediated, Bryan's business is significantly focused on the emergence of Artificial Intelligence as a tool in his experience place-making toolbox.We'll get to more of how Bryan sees the use of AI in digital applications in brand experience places in a minute but... first a few thoughts…*                     *                          *                          *I grew up on Star Trek. They original version with Shatner as Captain James T Kirk. These were the sightly campy years in black and white but wonderfully prescient in foretelling what was to come. I used to say that my father, who lived to the ripe old age of 97 was so into it that was holding out until he could just beam up through the transporter to the next phase of his existence. We all watched, my 4 brothers and I every week, my mom? Well not so much…I got used to thinking about digital communication, robots, space travel and technology integrated into our lives facilitating everything from washing dishes to extending lifespans. There isn't a day that goes by now where my media consumption doesn't include something on the evolution of Artificial Intelligence. Both the amazing and the alarming.  How it will make workplaces completely different replacing much of what we now do with human brain and brawn with algorithms and computer chips that can fit 1000 computers from the old Star Trek days on your fingertip. How it is changing the way human brains are wired, though when it comes to our neural networks that trundle along at a speed ridiculously slow compared to the digital pace of change that is exponential and moving at the speed of light.How as a visualization tool it is becoming indistinguishable from real life people and places. Creating deep fakes that are so good at impersonating humans that avatars are no longer cartoonish but facsimiles of us that are, well, exactly like us - but whose knowledge base is the compendium of all human knowledge that can be accessed on the internet and provide cogent answers to well-crafted prompts and have them served up in a few seconds. ‘The times they are a changin' but at a pace that even Dillan couldn't have imagined. Don't even get me started about when we finally, and I don't think it is going to take too long, get to Artificial General Intelligence (AGI) and what that portends for humankind. I am often concerned for my sons and the world they are growing into as young adults. I wish sometimes that they'd have had the experience of growing up in the 60's and 70's when times were simpler – but of course they weren't really. Every decade has it's messes – sometime beautiful sometimes not and sometimes each of these ends of the human experience spectrum were happening at the same time.What we are experiencing now is evolution at a revolutionary pace. A slow simmering flame has exploded into a blast furn ace of change propelling us all, whether we like it or not, on a path that at times seems to be heading towards the edger of a cliff. Concerned? Well you'd have good reason to be.But then again, if you accept the Ray Bradburry adage of sometimes while standing at the edge of the cliff ‘you need to jump and build your wings on the way down', may we all then transform in midflight into some sort of lemmings with wings.The subject of AI has surfaced a number of times on this podcast notably with data visualization artists like Refik Anadol and architect artist Samar Younes,  spatial computing specialist and near futurist Neil Redding and Synchronicity Architect Justin Bolognino. Each of these creators and theorists shape the AI narrative to their own ends, each of them proclaiming the virtues and vices of the technology.Uses of AI in design and architecture, as well as other industries, is multifarious and, I would admit, well beyond my more general appreciation for using it as an ideation tool and writing assistant in my everyday work.In the world of experience design there are at least 2 ways - although I would guess many more - to look at it:- on a very basic level there is the physical integration of digital media facilitated by Ai and then there is actual content that ends up on the digital interface – be it a touch screen kiosk, a display array in a sports bar or an enormous multi-story wall in Times Square. Getting these screens to work with the environment is always a challenge. Mainly I believe because they come as an afterthought rather than an integrated design solution and part of a digital experience strategy.In the second case of content, one size does not fit all. Places and people are different. The same content being played on those screens all day are visual noise detracting from overall experience rather than enhancing it. These days, every minute of every day things are changing. Why should digital content on screen of any size and shape be any different?If purveyors of brand experiences are not changing content to adapt to customers everchanging needs across the journey, digital content simply becomes part of the visual texture of the environment slipping into irrelevancy and lending nothing to the embodied memory of a place.This is one area Ai is able to change the game – creating content to meet customer needs more directly. Now it would be difficult, if not impossible to change digital content in Times Square to continually meet the needs of the thousands of people in that digital epicenter in New York. But then we all carry cell phones – person digital devices. All of those phones are geolocated. Each of those those has an address – a personal identifier about who it belongs to and bunch of other information about you – personal, financial, home address, etc.Are a bunch of guys at google looking at you individually as you make your way across Times Square – not really – but your Hazel and Gretel trail of ones and zeros from purchases, GPS searches, app use, etc., etc., tell a lot about you should anyone want to do a little digital forensics.The idea here is that we are giving up this information every time we turn our phones on. That information isn't snatched from us without our consent (generally) it's in our service agreement terms and conditions – that impossibly long text that most of us scroll through to the end and click “agree.”But that information could be used to make your path across Times Square more relevant to you. Perhaps your device communicates with other devices or screens and changes the content that you see.This isn't quite Minority Report yet, where Tom Cruise courses through a store and the displays are talking to him because they recognize his retinas – but it is possible to create messaging that is more personalized to you, specifically, as a customer.Digital signage can change either on the wall of as shelf signage.It is about recognizing your customer and understanding that they are used to creating experience narratives that are more relevant to them because they, in part, have contributed to their making. Want to stay relevant to your customers, new or old? Support their collaboration in the shopping journey offering up opportunities for them to write themselves into the narrative. Story and strategy must be connected. Doing good by your customer is about building a relationship and Ai can support that effort but including engaging digital content that recognizes them as individuals, with relatable and relevant messaging.But the whole enterprise needs to be seamless. Sometime I think that the best tech is the tech you don't see, but it think it is also perfectly OK to see it if there are no disconnects in journey. Signature moments in the customer journey have to link up so the customer follows the bouncing ball from their first connection point through the purchase moment and then beyond. And this is where this episode's guest comes into the picture.Bryan Meszaros is a 25-year veteran of the digital signage and experience design industry, known for blending innovation with measurable impact. As the founder of OpenEye Global, he proved that a small, focused team can deliver big results and helped shape the early evolution of digital engagement.Bryan was the youngest President of SEGD and the first with a digital centric background, while also contributing to the Digital Signage Federation and Shop! Association to advance industry standards.He is also the founder of the Experience United Social Club (XUSC), an international networking series all about bringing together creative minds from the AV, digital signage, and design industries to share ideas and collaborate. With global experience across Europe and APAC, he has spoken at major events including EuroShop, ISE, InfoComm, and DSE, and regularly contributes to leading industry publications.Bryan likes the idea of staying dedicated to pushing boundaries, so he is a natural fit for the show. ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. I caught up with Bryan at the SHOP Marketplace event in Charlotte and chatted about his focus on shaping what comes next in digital signage and experiential design. The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

Conversations for Research Rockstars
Prompt Engineering for Researchers

Conversations for Research Rockstars

Play Episode Listen Later Dec 5, 2025 8:42


Many market research, UX, and CX teams now use AI for brainstorming, writing, and various research tasks. But it's not always easy, especially when using AI to help researchers craft surveys and discussion guides. The recurring issue isn't effort—it's uneven quality from ad hoc prompting. In "Prompt Engineering for Researchers," host Kathryn Korostoff demonstrates two structured approaches that keep rigor intact while reducing rework. First, Prompt Chaining: design the deliverable step by step—structure before content—using short review loops to tune timing, probes, and flow. Second, Reflexion (with an "X"): asking the AI to critique its own draft for bias, confusion, or sequencing and to document changes. Example: "Review this guide and revise any questions that may be leading, biased, or confusing. Then list the changes you made and why you made them." And it will! Check out this episode for examples of using effective AI prompting for qualitative and quantitative researchers. #MarketResearch #QualitativeResearch #UXResearch #CXResearch #SurveyDesign #AIforResearch Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully vetted market research experts, covering temporary needs due to project and resource fluctuations. We believe it: Inside every market researcher is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars. Research Rockstar | Facebook | LinkedIn | 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

The Recruiting Brainfood Podcast
Brainfood Live On Air - Ep347 - Review of the Year 2025 - CX, Assessment and DEIB

The Recruiting Brainfood Podcast

Play Episode Listen Later Dec 5, 2025 65:54


REVIEW OF THE YEAR 2025 - CX, Assessment & DEIB   Second of our 4 part series reviewing the major events and trends of the year in CX, Assessment and DEIB. What has happened this year that we got on talk about??   - Mobley vs Workday, let's get an update on this, the quintessential CX challenge! - CX resentment rate...where are we tracking on this? - What do we know about AI and CX, can we see positive impact of AI on CX? - ID verification, this is both an CX and Assessment issue. In fact, it may also be a DEIB issu - How to deal with overcapacity of job applications into traditional hiring funnels? - How to do this whilst maintaining, improving CX? - Candidate agency - can enablement of great participation in shaping the experience improve both efficiency and CX? - What is the state of DEIB...rhetorical question... - How does the new inclusion work, can we still think about 'protected groups'? - Divergence between US and UK / EU - Yet migration of cultural influence from US to UK / EU - What do we think of AI Interviewing? - What do we think of other forms of AI powered Assessment? - Forecasts for 2026 on CX, Assessment and DEIB?   We're with Morgan Lobb, Founder (Vercida), Maddy Roberts, Head of TA Solutions (Aon), Euan Cameron, Founder, (Willo) & friends & friends on Friday 5th December, 2pm GMT   Register by click on the green button (save my spot) and follow the channel here (recommended) to be noticed when we go live.     Ep 347 is sponsored by our friends Willo   Hiring should be human, but too often it doesn't feel that way.Recruiting isn't slowing down; it's more competitive and more global than ever. Yet too many teams are still buried in CVs, optimising for speed instead of connection.   That's why teams are switching to Willo - the #1 candidate screening platform built for a world where connection matters more than credentials. With thousands of customers worldwide, Willo helps you meet talent faster, fairer, and smarter.Our 2026 Hiring Trends Survey is open until the end of October, and we'd love your take. What's keeping you up at night (or getting you excited) about the future of hiring?   Share your voice or book a demo to see why hiring feels different with Willo.

Bug Bux Podcast
The least expensive way to turn your customers into referring machines | EP 215

Bug Bux Podcast

Play Episode Listen Later Dec 4, 2025 35:47


In this episode of The Bug Bux Podcast, host Allan Draper sits down with Reagan Nickl, Vice President of Customer Success at Ask Nicely, to talk about one of the most overlooked growth levers in the pest control industry: customer experience.While many PCOs are focused on marketing, advertising, and new customer acquisition, Reagan shares why the smartest companies are investing their energy in retention, reviews, and referrals. Drawing from her experience helping home service brands across the country, she explains how to build a repeatable “referral flywheel” that turns happy customers into loyal advocates.Allan and Reagan dive into the systems behind a world-class customer experience, how to collect feedback in real time, close the loop with unhappy customers, and empower technicians to create “wow” moments on every service visit. They also unpack how to use customer data to coach teams, boost morale, and make better business decisions.Reagan introduces Ask Nicely's CARTG framework, breaking down the five pillars of CX success:Collect: Capture feedback consistently and automaticallyAct: Respond quickly and personally to customer inputRecognize: Celebrate your top-performing technicians and teamsTrain: Turn feedback into coaching and development opportunitiesGrow: Use positive feedback to fuel reviews and referralsWhether you're a small operator looking to improve retention or a multi-location company aiming to scale customer experience, this conversation will help you shift your mindset from chasing new leads to building long-term loyalty.

The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier
Dealer Confidence Dips, Mazda Levels Up, Shoppers Trust Each Other

The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier

Play Episode Listen Later Dec 4, 2025 14:02


Shoot us a Text.Episode #1211: Today we break down fading dealer confidence heading into 2026, hear how Mazda's retail-led strategy is boosting margins despite tariff headwinds, and look at why holiday shoppers are leaning on real human reviews over influencers.Show Notes with links:Dealer confidence slid hard to close out 2025 as rising costs, shaky consumer confidence, and slowing demand pushed the Cox Automotive Dealer Sentiment Index well below the positive threshold.Current market sentiment fell to 38 (down from 43 in Q3), with franchised dealers holding slightly stronger at 47, and independent dealers lower at 35. Future outlook declined from 46 to 42Customer traffic hit record lows, especially for franchised dealers, with both in-person and digital traffic declining.“Compared to the rest of the year, the current market feels like it's running out of gas,” said Mark Strand, Deputy Chief Economist at Cox Automotive.In a recent interview with Automotive News, Mazda CEO Masahiro Moro breaks down how the brand quietly climbed upmarket—growing dealer throughput, elevating brand value, and pushing margins higher—even as tariffs briefly knocked profitability off course.U.S. market share climbed from 1.7% to 2.6% since 2017, with ATPs jumping from $24K to $33K and dealer throughput nearly doubling at Retail Evolution stores.Tariff pressures led to a temporary loss, but Mazda expects a return to profitability in the back half of the year as CX-30 production adjusts and large-vehicle margins hold strong.On rotary's return, Moro teased: “2027 marks the 50th anniversary of our rotary engine… What do you want to see?”Turns out the real power shoppers this year aren't influencers—they're everyday consumers dropping reviews at record pace. Trustpilot reports a massive surge in review activity as buyers lean heavily on peer feedback before spending.Consumer reviews spiked 76% YoY, with nearly 4 million visitors participating in National Write a Review Week.86% of shoppers checked reviews before buying, and 40% waited specifically for others to post first.Top complaints? Delivery delays, tech issues, and weak customer service.“When people share their experiences, everyone shops smarter,” said Alicia Skubick, Trustpilot's chief customer officer.Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

CX Files
Discussion: CX In 2026 - The Predictions

CX Files

Play Episode Listen Later Dec 4, 2025 33:34


In this special episode of the CX Files, we are looking to the end of 2025 and into 2026. Peter Ryan called Paul Smith and David Rickard - two expert advisers on CX and BPO - to talk about what just happened in 2025 and their top predictions for CX in 2026. --- Paul Smith Principal Consultant, Quinn Growth Advisers  Salt Lake City, Utah, USA https://www.linkedin.com/in/swsalesexec/ https://quinngrowthadvisors.com/   David Rickard Partner, Everest Group Clanfield - near Portsmouth, UK https://www.linkedin.com/in/dwrickard/ https://www.everestgrp.com/   Summary: In the CX Files podcast episode 399, hosts Mark Hillary and Peter Ryan discuss 2025 highlights and 2026 predictions with Paul Smith from Quinn Growth Advisors and David Rickard from Everest Group. Key points include the significant AI hype in 2025, the lack of differentiation in the market, and the slow progress of AI in customer experience (CX). They predict that 2026 will see more AI pilots moving into production, increased competition from in-house GCC capabilities, and a need for better buyer-seller communication. They also emphasize the importance of understanding customer needs and the potential impact of an AI bubble.  

AutoKnerd
EP68: The Trust Leak

AutoKnerd

Play Episode Listen Later Dec 4, 2025 18:53


We have all been there. A customer asks a simple question, we give a quick answer that is close enough, and suddenly the entire emotional temperature of the conversation drops. Their confidence dips. Their posture changes. And without realizing it, we have sprung a trust leak.   In this episode, we explore the subtle ways consultants accidentally drain customer confidence, why those moments matter so much, and how to repair trust before the deal slips away.   You will learn: • The early-career mistake that taught me how fragile trust really is • Why vague answers, hedged tone, and “small guesses” hurt CX more than pressure ever could • The emotional science behind trust erosion • How to plug leaks using clarity, tone discipline, and predictable phrasing • Simple fixes you can use on your next up   If your conversations ever feel like they slide in the wrong direction without warning, this episode will hit home.    Free Tool of the Week: Trust Leak Detector  I created a one-page tool that helps consultants identify the three most common leak points and rebuild confidence fast.   Download it here:

Jeff's Asia Tech Class
AI Infrastructure Lessons from Our Visit to Huawei (269)

Jeff's Asia Tech Class

Play Episode Listen Later Dec 3, 2025 37:13 Transcription Available


This week's podcast is a summary of our visit to the Huawei AI Cloud exhibition in Shenzhen.You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.Here is the link to the TechMoat Consulting.Here is the link to our Tech Tours.Here are the mentioned articles about AI Infrastructure.Understanding AI Infrastructure Part 1: AI Data Centers (Tech Strategy)Understanding AI Infrastructure Part 2: AI Compute is Different (Tech Strategy)Understanding AI Infrastructure Part 3: GenAI Operating Costs (Tech Strategy)Understanding AI Infrastructure Part 4: The Cost of Correctness (Tech Strategy)------I am a consultant and keynote speaker on how to accelerate growth with improving customer experiences (CX) and digital moats.I am a partner at TechMoat Consulting, a consulting firm specialized in how to increase growth with improved customer experiences (CX), personalization and other types of customer value. Get in touch here.I am also author of the Moats and Marathons book series, a framework for building and measuring competitive advantages in digital businesses.This content (articles, podcasts, website info) is not investment, legal or tax advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. This is not investment advice. Investing is risky. Do your own research.Support the show

All Things Considered CX with Bob Azman
Why Soul and Value Proposition Matter in Customer Experience, with Simon Robinson

All Things Considered CX with Bob Azman

Play Episode Listen Later Dec 3, 2025 28:37


Welcome back to All Things Considered CX! In today's episode, Bob Azman sits down with Simon Robinson, CEO of Holonomics and co-author of "Designing Customer Experiences with Soul." Together, they dive deep into the world of customer experience—tracing Simon's pioneering journey from British Telecom's human factors department to launching one of the world's first mobile internet portals.Simon Robinson also shares insights on why the customer lifecycle should be at the heart of business strategy, not just a marketing exercise, and reveals powerful tools and frameworks that help businesses foster meaningful, soulful connections with customers and employees alike. They'll also discuss the importance of aligning brand, strategy, and customer-centric thinking, and how Simon's visual playbook and operating system offer organizations practical steps to embed these practices—from the C-suite to the front lines.Tune in for a thought-provoking conversation on elevating CX, connecting with soul, and creating genuine value—plus details on how you can access Simon's transformative CX playbook. Don't miss it!

The Modern Customer Podcast
How Memorial Hermann Uses AI to Redesign Patient Experience

The Modern Customer Podcast

Play Episode Listen Later Dec 2, 2025 30:34


How is one of the largest health systems in Texas using AI to transform patient experience? This episode of The Modern Customer Podcast explores how Memorial Hermann Health System is applying AI, predictive analytics, and digital tools to redesign care for millions of patients across Houston. The conversation features Alex Greengold, Chief Consumer Experience Officer at Memorial Hermann, who brings previous CX leadership experience from AOL and DISH, where he earned multiple J.D. Power awards. Watch the full conversation to see how AI, smart design, and culture are reshaping the future of care.

CX Chronicles Podcast
AI Powered Customer Intelligence — transforming feedback into Customer Success | Varun Sharma

CX Chronicles Podcast

Play Episode Listen Later Dec 2, 2025 55:48 Transcription Available


Hey CX Nation,In this week's episode of The CXChronicles Podcast #273, we welcomed Varun Sharma, Co-Founder & CEO of Enterpret based in New York, NY. Enterpret provides custom AI to transform how you understand customers – from feedback chaos into clear, confident action. Harness superintelligence that feels like intuition, so your product and CX leaders never miss a signal.The Enterpret platform supercharges teams via advanced LLMs to help brands like Notion, The Farmer's Dog, and Perplexity build better products and experiences.In this episode, Varun and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team think through on a daily basis to build world class customer experiences.**Episode #273 Highlight Reel:**1. On a mission to connect product leaders with their customers2. Pioneering customer intelligence with AI 3. Understand your customers wants & needs 4. Creating actionable reporting to lift your CX & EX 5. VOC support to help grow your business Click here to learn more about Varun SharmaClick here to learn more about EnterpretHuge thanks to Varun for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & contact center space into the future. For all of our Apple & Spotify podcast listener friends, make sure you are following CXC & please leave a 5 star review so we can find new members of the "CX Nation". You know what would be even better?Go tell your friends or teammates about CXC's custom content, strategic partner solutions (Hubspot, Intercom, & Freshworks) & On-Demand services & invite them to join the CX Nation, a community of 15K+ customer focused business leaders!Want to see how your customer experience compares to the world's top-performing customer focused companies? Check out the CXC Healthzone, an intelligence platform that shares benchmarks & insights for how companies across the world are tackling The Four CX Pillars: Team, Tools, Process & Feedback & how they are building an AI-powered foundation for the future. Thanks to all of you for being apart of the "CX Nation" and helping customer focused business leaders across the world make happiness a habit!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

Microdosing
Where Journeys Collide; Designing Beyond a Single Healthcare Experience Map

Microdosing

Play Episode Listen Later Dec 2, 2025 11:53


Every healthcare organization operates within a web ofoverlapping experience maps, including clinical, administrative, payer, patient, and policy maps. These maps shape every decision, workflow, and outcome. In healthcare, a customer experience (CX) map traces the steps, systems, and emotions that patients, clinicians, and staff move through as care is delivered and supported. Each map makes sense on its own, but the real complexity begins where they overlap. Most improvement efforts focus on a single map, yet few consider how these maps interact or depend on one another.

CMO Confidential
Michael Treff, CEO Code and Theory | B2B Marketing - The Year in Review & the Year Ahead

CMO Confidential

Play Episode Listen Later Dec 2, 2025 39:50


A CMO Confidential Interview with Michael Treff, the CEO of Code and Theory joins us for our 150th Show to share observations on the major forces impacting the B2B space. Michael details how "empowered buyers" are forcing sellers to increase focus on customer value creation and transforming marketing and sales from "leads to information" which is also shifting spending to capital expense. Key topics include: why the next AI frontier is customer experience; the need for companies to have both a long and short-term AI plans; why budgeting won't get any easier and; the gap between the CX problems and CX actions. Tune in to hear why you need to have an "AI plan for your humans" and learn if you need " a personalized relationship with your mustard."CMO Confidential #150: Michael Treff on B2B's Year-In-Review, What's Next, and How AI Will Actually Drive Growth**B2B is being rebuilt from the core. Michael explains why budgets are shifting from media to infrastructure, how the funnel is being rewritten by agentic search, and where AI must move from efficiency to growth. We also cover the KPIs that matter, budgeting realism for 2026, and three things every CMO should know by the end of next year. Sponsored by Typeface—the agentic AI marketing platform helping brands turn one idea into thousands of on-brand experiences. Learn more: typeface.ai/cmo. **Chapters**00:00 Intro + show setup01:00 Sponsor: Typeface — agentic AI marketing, enterprise-grade & integrated02:00 Guest intro: Michael Treff, CEO of Code and Theory03:00 B2B landscape: investment shifts, changing journeys, disintermediation07:00 From MQLs to value: sales enablement and end-to-end outcomes10:00 Mid-roll: Typeface ARC agents & content lifecycle11:00 Why suites win: implementation and value realization after the sale15:00 AI phases: Wave 1 (efficiency) → Wave 2 (growth) pressures on agencies17:00 CX as the bridge: measure outcomes, not vanity metrics22:00 Roadmaps, humans, and culture—planning beyond point tools26:00 Budget reality check: deliberation, polarization, and trade-offs29:00 Personalization vs. business impact—what to fund and measure33:00 By end of 2026: know your human plan, AI maturity, and new journeys35:00 2026 prediction: the ROI vice tightens—agencies must be consultative36:00 Closing advice: “Interrogate everything yourself.”38:00 Wrap + where to find past episodes39:00 Sponsor close: Typeface—see how ASICS & Microsoft scale personalization**About our sponsor, Typeface** @typefaceai is the first multimodal, agentic AI marketing platform that automates workflows from brief to launch, integrates with your MarTech stack, and delivers enterprise-grade security—named AI Company of the Year by Adweek and a TIME Best Invention. Learn more: typeface.ai/cmo. **Tags**B2B marketing, enterprise marketing, customer experience, AI marketing, agentic AI, marketing ROI, sales enablement, Code and Theory, Michael Treff, Mike Linton, CMO strategy, marketing budget, personalization, Martech, TypefaceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Heads Talk
280 - Felipe Schwartzmann, SVP: BRICS Series, Genesys - As Intelligence Anchors into Infrastructure the Real Power of Cloud and AI Emerges

Heads Talk

Play Episode Listen Later Nov 30, 2025 43:46


Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedInEpisode Title: