Podcasts about CX

From AI-powered trip discovery to proactive service recovery, Heather Garboden, SVP and Chief Customer Officer at American Airlines, shares how technology and people work together to make travel easier. As a Fortune 100 company serving more than 220 million passengers a year, American operates customer experience at an enormous scale. Hear how the airline connects digital and human touchpoints and works to create what Heather calls "a calm and easy, seamless experience." Tune in to The Modern Customer Podcast to hear how American Airlines is approaching AI and CX at scale—and where Heather sees opportunities to improve the customer journey. Blake Morgan was called "The Queen of CX" by Meta. She is a customer experience futurist and author of three books on customer experience. Follow Blake Morgan on LinkedIn For regular updates on customer experience, sign up for her weekly newsletter here. Learn more at www.blakemichellemorgan.com 

This week on the DCX Podcast, I'm thrilled to chat with Kat Kenny, a true force in the digital customer experience space. Kat, known for her impactful work at Gainsight and now leading digital initiatives at Drata, shares her incredible journey from sales to scaling digital CS programs.We dive deep into how she leverages Digital Adoption Platforms (DAPs) to tackle customer friction points, transforming onboarding with in-app checklists and guided tours. Kat reveals how her team slashed time-to-value by 55% for early-stage customers – a truly fantastic win! We also explore the groundbreaking ways AI is democratizing data access, allowing her team to build dashboards and prove business impact faster than ever. It's a game-changer for understanding program effectiveness and avoiding those dreaded "vanity metrics." Plus, we discuss her innovative approach to customer education, using AI to create engaging, gamified learning experiences. If you're a new Digital CX leader looking to fast-track your onboarding, an individual contributor wanting to learn more about Digital or a senior leader looking for ways of enabling your team - look no further than the Digital CX Masterclass: visit https://digitalcustomersuccess.com/masterclass. Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value  from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.  FREE Digital CX Maturity Assessment:Want to see how your digital cs program stacks up against The Four Pillars of Digital CX? Take a free, 15-minute assessment followed by tactical advice for advancing your program. Register for The Digital CX Masterclass:An 8-week, cohort based course that will get you fully operational in a few weeks instead of a few quarter! Fast-track your digital CS maturity and start shipping great work within the first week!Subscribe to the Newsletter:A weekly-ish companion newsletter in which I share the latest in digital cs, my own work and occasionally annoying opinions about the state of CX.Thank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic

Mark Young is the CEO of Ryze Agency, where he helps brands scale through world-class marketing, sharp product positioning, and operational clarity. Mark has built multiple successful businesses and has become a trusted advisor for founders looking to break through plateaus and expand into new markets.  He has recently published a series of 5 books titled the Ecommerce Brand Guide to the Galaxy with Benjamin Hardy.Highlight Bullets> Here's a glimpse of what you would learn…. Differences between selling on Amazon and Shopify, focusing on intent-based versus cold traffic marketing.Common misconceptions brands have about marketing metrics, particularly the focus on ROAS.Importance of understanding customer acquisition cost (CAC), lifetime value (LTV), and average order value (AOV) for sustainable growth.Strategies for increasing average order value through upsells and bundles.The significance of customer experience and retention marketing on Shopify compared to Amazon.The role of storytelling and brand identity in engaging customers on Shopify.Examples of successful and unsuccessful brand strategies in e-commerce.Actionable takeaways for brands looking to scale on Shopify.The impact of brand loyalty and customer relationships on long-term success.Recommendations for influential books and tools in the e-commerce space.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Mark Young, CEO of Ryze Agency, about scaling DTC brands on Shopify. Mark explains the fundamental differences between Amazon's intent-based selling and Shopify's cold traffic environment, emphasizing the need for brand storytelling. He challenges the common obsession with ROAS, introducing the "holy trinity" of metrics: Customer Acquisition Cost, Lifetime Value, and Average Order Value. Mark also highlights the importance of retention marketing and authentic customer relationships, sharing real success and failure stories to illustrate how strategy, not tactics, drives sustainable e-commerce growth.Here are the 3 action items that Josh identified from this episode:Shift from “conversion” to “connection” Stop treating Shopify like Amazon. Build demand through storytelling, content, and brand experience—optimize for trust and engagement before expecting conversions.Scale with the right metrics (not ROAS) Track and optimize your CAC:LTV:AOV triangle. Aim for a 1:3 CAC:LTV ratio, and be willing to accept lower short-term ROAS to acquire high-value customers.Increase AOV + retention to unlock profit Bundle products, upsell, and improve post-purchase experience. Focus on repeat buyers (email/SMS, loyalty, CX) to maximize LTV and make your paid acquisition sustainable.Timestamps:00:00:38 Introduction to the E-comm Breakthrough PodcastThe announcer introduces the podcast, aimed at helping seven-figure e-commerce business owners unlock their full potential and growth.00:00:52 Host's Introduction and Guest WelcomeHost Josh Hadley introduces himself and the episode's guest, Mark Young, CEO of Ryze Agency and author.00:02:12 The Challenge of Scaling from Amazon to ShopifyMark discusses why brands successful on Amazon often struggle on Shopify, highlighting the fundamental differences between the platforms.00:04:15 Amazon vs. Shopify: Intent vs. Cold TrafficA breakdown of how Amazon is an intent-based platform, while Shopify requires cold traffic marketing and brand storytelling.00:05:57 Common Misconceptions Brands Have with AgenciesMark explains the two types of clients he encounters: startups who think they know everything and brands with agency trauma.00:08:20 The Problem with Over-relying on ROASMark details why Return on Ad Spend (ROAS) is a "fool's metric" and how agencies can manipulate it.00:11:02 The Holy Trinity of E-commerce MetricsMark explains the three core KPIs brands should focus on: Lifetime Value (LTV), Customer Acquisition Cost (CAC), and Average Order Value (AOV).00:18:24 The Importance of Average Order Value (AOV)Discussion on why an AOV of at least $50-$100 is crucial for profitability due to shipping costs and consumer psychology.00:21:09 Focusing on Customer Experience and RetentionMark argues that brands focus too much on acquisition and not enough on creating an impressive backend customer experience.00:24:49 The Mindset Shift from Amazon to ShopifyBrands moving from Amazon must learn to focus on customer experience and brand storytelling, which Amazon handles for them.00:28:11 Building a Relational BrandThe importance of creating a personal, relational brand on Shopify, as opposed to Amazon's transactional nature. People buy from people.00:33:19 Be the Guide, Not the HeroUsing the "StoryBrand" framework, Mark explains that brands should act as the guide (Gandalf) for their customer (Frodo).00:35:09 Case Study: A Successful Skincare BrandA brand succeeded by understanding its brand voice, embracing omnichannel marketing, and defining clear goals for its agency partnership.00:38:00 Case Study: A Failed BrandA brand failed due to a reactive CEO, a singular focus on top-line revenue, and training customers to expect constant discounts.00:41:38 Three Actionable TakeawaysJosh Hadley summarizes the key lessons: understand your brand story, focus on LTV over ROAS, and prioritize customer retention.00:44:03 Mark's Most Influential BooksMark shares his favorite and most influential books, including works by Donald Miller, Will Guidara, and Stephen Covey.00:45:12 Leveraging AI in BusinessMark discusses how his agency uses AI, specifically "Claude bots," to imagine a new kind of business, not just automate tasks.00:48:08 Who to Follow in the E-comm SpaceMark recommends following Alex Hormozi and Donald Miller and emphasizes the value of nano and micro-influencers over macro-influencers.00:49:16 How to Connect with Mark YoungMark shares where listeners can find him, his books, and his agency, and discusses his passion for helping entrepreneurs.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites  "Ryze Agency": "00:02:01"  "Shopify": "00:02:55"  "

John continues his conversation with Alice Sesay Pope about how AI is changing business, leadership, and entrepreneurship. Alice explains how Generative and Agentic AI can help entrepreneurs and small businesses work faster, save money, and grow without huge teams. They also talk about trust, guardrails, and how to wisely use AI. About Alice Sesay Pope: Alice Pope is a Fortune 100 Customer Experience and Operations executive who helps enterprise organizations transform CX into a measurable driver of revenue, retention, and loyalty — while modernizing cost-to-serve through digital enablement, automation, and Generative AI. She leads at the intersection of customer trust, operational excellence, and innovation — because the organizations that win at scale don't choose between efficiency and empathy. They build intelligent systems that deliver both. With more than 30 years of executive leadership in complex, global environments, Alice has led large-scale transformations that connect the full CX ecosystem — product, engineering, analytics, care, and field operations — turning customer insight into sustained business performance. Listen to this episode to learn more: [00:00] - How The Trust Algorithm can help entrepreneurs [04:17] - Being a conduit [06:03] - What leaders should think about before implementing Agentic AI [08:00] - Every business starts with people [09:15] - What does it take to be a great leader in the AI age? [12:22] - Utilizing AI from day one when starting a new business [17:10] - How Alice's faith impacts her business [19:33] - Alice's definition of success [20:07] - The most valuable skill sets in the AI era [22:35] - Traits of a great leader [23:23] - #1 daily habit [24:23] - The legacy Alice wants to leave behind [26:11] - Book recommendations [28:17] - How Alice invests in her marriage [29:34] - Circle 10 and why this program is important to her [32:31] - Best way to connect with Alice [35:18] - Wrap-up NOTABLE QUOTES: "Don't take everything that a Generative AI gives you as gospel. Still inspect, still conduct your audit." "Life and business are all about relationships. There's nothing before that. There's nothing after that." "Every business is a problem solver of some kind." "Success is utilizing your God-given talents to make the world a better place. So, when you go to bed at night, you feel good about what you do." "You can have an advisor, or a coach, Generative AI. But there's nothing more powerful than a real person who could be a coach, who can exchange an idea with you, who can feel your pain when you've had a failure, and help you say, 'Get back up again,' and encourage you." "There will be people who embrace the tools that will build wealth in ways that we've never seen before … but, at the same time, there are people that will be too scared of it … and it will widen the wealth gap." "Don't just launch a generative AI solution just to be launching it … Start with your customer. What can you solve for your customer faster? Will it reduce customer effort? Will it increase loyalty?" "There's something that's still powerful about a human connection and I hope our world doesn't lose that." BOOK MENTIONED: Good to Great: Why Some Companies Make the Leap ... and Others Don't by James C. Collins (https://a.co/d/0aXgmwDX) USEFUL LINKS: https://alicesesaypope.com/ https://www.linkedin.com/in/alicesesaypope/ https://www.instagram.com/alicesesaypope/ https://x.com/Alicesesaypope https://www.youtube.com/@alicesesaypope The Trust Algorithm: How Leaders Build Trust with Generative AI - https://a.co/d/0aKOKLBw Transformation From The Inside Out - https://a.co/d/0esUYdS0 CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/@iamjohnhulen    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

“We work for you—the partner.” In this Technology Reseller News podcast, Mark Sher, Senior Vice President of Product Marketing at Intermedia, discusses how the company's embedded Microsoft Teams solution can help MSPs simplify business communications, strengthen customer relationships and create new recurring revenue. Intermedia is an intelligent communications provider serving small and midsized businesses primarily through the channel. More than 80 percent of the company's revenue comes through partners, shaping how Intermedia develops, deploys and supports its products. Sher says businesses ultimately need communications technology to accomplish two things: enable employees to collaborate internally and connect the business with customers, vendors and other outside parties. Microsoft Teams has become highly effective at the first. Intermedia's embedded Teams solution is designed to bring voice and broader external communications into the same environment. “To the extent that someone is already using Microsoft Teams for collaboration, we can bring in that second piece in a really cohesive way,” Sher says. Intermedia embeds its communications capabilities directly inside Teams while running voice on Intermedia's own network. Customers therefore do not need to purchase a separate Microsoft Teams Voice license. That architecture also provides an additional business continuity option. If Teams becomes unavailable, users can access Intermedia's communications services through the web and continue working until Teams returns. The offering extends beyond basic voice. Intermedia supports SMS, AI-powered call recap, archiving and broader customer experience capabilities, including omnichannel CX, AI agent assist and AI supervisor assist. Partners can also tailor the communications package at the individual-user level, allowing customers to pay for the capabilities particular employees actually require. For MSPs, Sher says the larger opportunity is economic. Many Intermedia partners operate as true resellers, purchasing services wholesale and reselling them under their own customer relationships. That enables partners to recognize top-line revenue, establish their own pricing and retain the customer relationship rather than functioning simply as agents. “The partner owns the customer relationship,” Sher says. “Our customer is the partner.” That model also allows MSPs to bundle communications with security, desktop support, networking and other managed services, creating a more differentiated offering than simply reselling another Teams license. Visit Intermedia to learn more about its embedded Teams solution and partner program.

In the landmark 450th episode of DisrupTV, hosts Vala Afshar and R "Ray" Wang bring together two guests who illuminate the future of work from opposite ends — one from the front lines of AI-powered customer experience, one from the science of what makes teams truly exceptional — and find a coherent argument running through both: the organizations that win will be those that combine disciplined AI deployment with the human habits that turn good teams into great ones. Dave Rhodes, CEO of Verint, shares what AI transformation actually looks like at the scale of 14,000 customers and tens of millions of contact center agents worldwide. He explains why the $700 billion in human capital powering the contact center industry is not a cost to be eliminated but a capability to be amplified — and why AI deployed surgically can become a retention strategy as much as an efficiency play. He walks through the wrap-up bot as one of AI's clearest enterprise wins, shares a product intelligence story about detecting a bad manufacturing batch through conversation intelligence before most customers even called, and makes the case that CX data is becoming a strategic sensing layer for the entire organization, not just a contact center metric. Ron Friedman, psychologist and author of Superteams, shares findings from his study of more than 6,000 workers that identified the 8% of teams that qualify as truly high-performing — and the specific habits that separate them from everyone else. He breaks down how super teams manage time, energy, and attention differently; the one question great leaders ask in meetings that transforms them from status updates into collaborative problem-solving; why video calls may be costing you more cognitive energy than they are worth; why members of super teams exercise 84 more minutes per week; and what his latest research reveals about how super teams use AI twice as often as average teams — but smarter. Whether you lead a customer experience organization, build high-performing teams, or are simply trying to figure out how to use AI in a way that actually moves the needle, this milestone episode offers one of DisrupTV's most practical and grounded conversations yet.

The Customer Service Department Is Dead: What the Future Service-Centric Organization Looks Like Customer service cannot remain the department responsible for cleaning up problems created by the rest of the company. If an organization is serious about becoming service-centric, every department must understand how its decisions shape the customer experience—and one accountable leader must ensure the entire system works. In Episode 268 of the Customer Service Revolution Podcast, Denise Thompson and John R. DiJulius III examine what the future service-centric organization will look like as AI reshapes customer behavior, frontline roles, organizational design, and the economics of service. The future will not belong to the company with the fastest chatbot or the fewest employees. It will belong to the organization that uses technology to remove friction behind the scenes while making the experience more human in front of the customer. Customer Experience Must Be Enterprise-Wide—but Someone Still Has to Own It "Customer experience is everyone's responsibility" sounds inspiring, but it can become an excuse for having no accountability. John argues that successful organizations need a clear experience champion—someone who loses sleep over the experience and has the authority, KPIs, and executive access to challenge decisions that could hurt customers or employees. In a large enterprise, that may be a chief experience officer supported by a customer experience department. In a smaller organization, it may be a shared role assigned to an HR, training, operations, or other senior leader. The title matters less than the clarity of the mandate, the time committed to it, and the metrics tied to it. The role should also extend beyond the customer. A truly service-centric organization manages the entire experience ecosystem: customer experience, employee experience, and vendor experience. AI Should Remove Friction, Not Humanity AI is changing customer service, but using it only to reduce headcount can create expensive unintended consequences. Gartner predicts that by 2027, half of the companies that cut customer service staff because of AI will rehire people to perform similar functions under different titles. Gartner has also reported that only 20% of customer service leaders had reduced agent staffing because of AI. As AI handles routine questions, human employees inherit the escalations, emotional customers, sensitive conversations, and high-stakes decisions. That work can be more meaningful—but also far more demanding. Organizations must protect employees from empathy fatigue, make access to a human easier, and train people in the skills technology cannot replace: empathy, curiosity, listening, rapport building, judgment, and the ability to defuse an upset customer. Your Customer May Send an AI Agent Instead of Visiting Your Website The customer journey may no longer begin on a company's website, app, or contact center. Gartner found that customers were approximately three times more likely to use a third-party generative AI tool than a company-provided chatbot when trying to resolve a service issue. Among customers who already used generative AI, 58% had used it to complete a task—not merely find information—and that figure reached 74% in B2B settings. That creates a new strategic threat: the company can become invisible while an outside AI platform recommends brands, compares choices, completes purchases, and resolves problems. Technology is easy for competitors to copy. Human connection, trust, community, and a distinctive brand experience are harder to duplicate. Access to a Human Could Become the Next Competitive Advantage Pega research found that 77% of consumers believed they always or often achieved better outcomes when dealing only with a human, while two-thirds preferred human-led support. Nearly half said they did not trust businesses that used AI to handle customer service interactions completely. Despite that preference, many organizations continue to make people fight through layers of self-service before reaching an employee. John's answer is blunt: a customer should be able to reach a human when the customer wants to. Companies that preserve convenient human access—and equip those employees to deliver empathy, expertise, and judgment—may be able to turn humanity itself into a powerful brand differentiator. Personalization Without Integrity Becomes Exploitation More customer data creates more opportunities to personalize an experience, but not every technically possible use of data is ethical. The public controversy over Delta Air Lines' AI-supported pricing illustrated how quickly personalization can be perceived as surveillance pricing. Using customer knowledge to anticipate a need or make someone feel cared for is service. Using a customer's identity, vulnerability, income, or presumed willingness to pay to extract the highest possible price is exploitation. Customers should be allowed to choose and pay for clearly defined service levels; businesses should not quietly decide that a particular customer can be charged more. Integrity cannot become collateral damage in the race to personalize. The Best Model Is People-Led and Technology-Powered Walmart and Starbucks offer a more promising blueprint. Walmart has introduced AI tools designed to support approximately 1.5 million U.S. associates, including real-time translation and technology that reduced shift-planning time from 90 minutes to 30 minutes. Starbucks' Green Apron Service model combines staffing, workflow improvements, and technology to give employees more time for craft and customer connection. These organizations are not presenting technology as the experience. They are positioning it as the infrastructure that helps people deliver the experience. That is where AI creates real value: transcribing workshop notes, organizing information, handling repetitive tasks, accelerating internal processes, and giving employees more time to think, connect, and solve. Stop Measuring Speed at the Expense of Loyalty Average handle time, ticket volume, and cost per contact can reward speed while quietly damaging the relationship. Fast service that makes a customer feel dismissed is not a win. Neither is a warm interaction that fails to solve the problem. The future service-centric organization must measure both efficiency and experience. John recommends tracking earned sales growth—the percentage of business generated through repeat customers and referrals rather than purchased through advertising—along with the operational and experience measures that explain why loyalty is rising or falling. The most important question is not simply, "Was the issue resolved?" It is, "How did the customer feel after doing business with us?" What Leaders Should Build Now The future service-centric organization will: Assign one accountable experience champion with clear authority, priorities, KPIs, and executive access. Make every department responsible for understanding its internal or external customer and its effect on the end experience. Use AI for repetitive, administrative, and low-risk work while preserving human judgment for sensitive, ethical, financial, and health-related decisions. Train employees continuously in AI readiness and service aptitude skills. Give frontline employees the authority to solve problems without unnecessary permission-seeking. Protect easy access to a skilled human whenever a customer wants or needs one. Measure loyalty, repeat business, referrals, complaints, certainty, and customer outcomes—not speed alone. Refuse uses of customer data that exploit vulnerability or presumed ability to pay. Build strong customer service systems first, then layer AI on top of them. Customer service may stop being a department, but service must become the operating system of the entire company. Chapters 00:59 — Why the customer service department is dead 01:51 — Enterprise-wide ownership still needs one accountable champion 05:06 — Does every company need a chief experience officer? 07:34 — Breaking silos through cross-functional CX leadership 08:26 — Are companies using AI to improve service or cut headcount? 11:14 — The new role of the human service professional 13:30 — Preventing escalation overload and empathy fatigue 15:17 — When customers send third-party AI to handle your company 19:36 — Will access to a human become a premium service? 23:08 — Why community and brand experience are returning 26:11 — AI costs, disappearing entry-level roles, and the talent pipeline 30:14 — Walmart, Starbucks, and the people-led, tech-powered model 34:03 — Personalization, surveillance, and the integrity line 38:59 — Which traditional customer service metrics now work against CX? 42:23 — A practical blueprint for leadership, employees, technology, and measurement 48:05 — The first question every CEO should ask Key Takeaways Customer experience can be enterprise-wide without becoming leaderless; one person must still own the system and its results. AI creates the most value when it removes repetitive work and gives employees more time for judgment, empathy, and connection. Automating simple interactions can leave human agents with a relentless stream of emotionally difficult cases, increasing the risk of empathy fatigue. Third-party AI platforms may become the new front door to the customer journey, making a distinctive human brand experience even more important. Easy access to a knowledgeable human can become a powerful competitive advantage. Personalization crosses the line when customer data is used to exploit vulnerability or presumed willingness to pay. Metrics such as average handle time can produce unintended behavior when they are not balanced with loyalty, customer outcomes, repeat business, and referrals. A company needs clear service systems before it layers AI onto the customer experience. Quotes "Someone has to lose sleep at night over the experience the company is providing." — John R. DiJulius III "When answers are everywhere, questions become the scarce resource." — John R. DiJulius III "When the world gets more artificial, we need to become more human." — John R. DiJulius III "The more digital we become, the more human is the competitive advantage." — John R. DiJulius III "Integrity shouldn't be something that is outdated." — John R. DiJulius III "EX equals CX. Employee experience equals customer experience." — John R. DiJulius III "Customer service may stop being a department, but service must become the operating system of the entire company." — Denise Thompson Resources Mentioned in This Episode Gartner: Half of companies that cut customer service staff because of AI will rehire by 2027 Gartner: 85% of service leaders are expanding human-agent responsibilities Gartner: Customers are three times more likely to use third-party GenAI than company chatbots Pega: Consumers demand more from AI-powered customer service PwC: 2025 Customer Experience Survey Walmart: AI-powered tools for 1.5 million associates Starbucks: Green Apron Service and improved service performance Delta Air Lines: Response regarding AI-supported pricing Links: ROX Dashboard:  https://thedijuliusgroup.com/rox-dashboard/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test:  https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors:  tdg.click/claudia Ask John!  Submit your questions for John, to be aired on future episode:  tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership:  https://thedijuliusgroup.com/membership/ Books:  https://thedijuliusgroup.com/shop/ Contacts:  Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.

Julia Barham leads a CX acquisition team at Progressive Insurance and is the author of The Product Management Playbook, published by Rosenfeld Media in July 2026. She wrote it to close what she sees as a coaching gap in the profession: a decade of product transformations has produced far more people with the title than people who have been taught end-to-end craft. In this episode she makes the case for treating ambiguity as a condition of the job rather than a problem to be solved, and walks through the things that quietly break when a product starts to scale.Key takeawaysFrameworks come and go, but the questions endure. Julia structured her book around why something matters, who it is for, what needs building and when, because no methodology eliminates ambiguity, it only reduces it.Organisational ambiguity is the least discussed of the four ambiguities PMs face, and the one that separates individual contributors from leaders. Waiting for the perfect operating model, funding model or team shape is a way of not moving.If you have to be in every room to answer every question, you are scaling chaos. Durable artefacts, bug severity rubrics and self-service dashboards let the team make calls without you.Synthesis is where shared context gets built, and offloading it to an AI tool quietly removes the thing that made it valuable. Do it together, monthly, with the customer, platform and business data in the same room.Chasing growth before product market fit turns your economics upside down. Products commonly take two years to find fit, sometimes five, and retention is the strongest signal that you have it.Julia spent nine months fixing latency on an inherited platform because of shortcuts taken at launch. The cost was measured in millions of lost revenue, not just engineering time.Attaching a monetary value to technical debt is what turns a product manager from a stick in the mud into a steward of the business. Treat your product like a P&L whether you own one or not.A product at scale needs a portfolio, not a backlog: optimisation, strategic bets, capability work, and honest capacity set aside for run-the-business support.AI belongs in the toolkit, not in the chair. If you cannot call BS on the output, you do not know enough to be doing the job.Chapters(00:00) Don't scale chaos(01:01) Introducing Julia Barham(03:01) The coaching gap that prompted the book(03:57) Why the book is built around questions, not frameworks(06:06) Has product management ever been deterministic?(07:47) The four ambiguities every product manager faces(10:00) Does organisational ambiguity change with company size?(12:57) The 21 plays and how to use them(15:35) Getting your reps in across the product lifecycle(17:07) What breaks when products and teams scale(17:59) Mistake one: needing to be in every room(20:30) Building shared context across distributed teams(23:51) The ways of working exercise(24:19) Mistake two: chasing growth before product market fit(25:56) How to measure product market fit(27:16) Mistake three: scaling expensive problems(29:42) Putting a price on technical debt(31:54) When taking on debt is the right call(34:22) Naming the mode your product is in(35:09) Mistake four: running your product as a portfolio(37:39) The one problem Julia would make disappear(39:25) What AI changes, and what it does not(42:26) Wrap-upReferencedThe Product Management Playbook, Julia Barham, Rosenfeld Media: https://rosenfeldmedia.com/books/product-management-playbook/Use discount code MTP20 for 20% off at Rosenfeld MediaSample chapter: https://rosenfeldmedia.com/sample-chapter-the-product-management-playbook/Dan Olsen and the product market fit pyramid: https://dan-olsen.comTesting Business Ideas, David BlandProgressive Insurance: https://www.progressive.comPioneers, settlers and town planners, Simon Wardley: https://blog.gardeviance.org/2015/03/on-pioneers-settlers-town-planners-and.htmlOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

To Subscribe to DTC Newsletter - https://dtcnews.link/signupTyler Handley sold Inkbox to BIC for $65 million. His new company, Olauto, sells a $33 car air freshener, launched last September, is already profitable, and has zero employees. Four people, some contractors, and AI running the back office. The one thing they refuse to automate: when a customer emails, a human answers. Every time.The guy who built the software behind that is Mike Maleszyk, Tyler's friend since high school, who started HumanTouchCX after a support chatbot swore it was human but couldn't say what it had for lunch.If you run CX for a Shopify brand, or you're deciding right now which parts of your business AI should touch, this episode is the two of them drawing the line in public.Want the setup Olauto uses? HumanTouch is taking on its first 100 Founding Merchants, with white-glove onboarding and 24 months of locked pricing.What's inside:Why Braden reviews every automated reply "from hi to buy," and the one automation he had to be convinced to allow (off-hours only)Deflection rate, and what the merchants bragging about theirs are actually countingProduct questions as the worst place to put a bot: those customers are low funnel with a cart openThe Inkbox moderation story: 13 to 20 CX agents, custom tattoo uploads in a gray area no AI could judge, and the customer emails that started "why do you want this?"Article 50 of the EU AI Act, live since August 2nd: transparency, record keeping, and audit logs for every AI touchpoint if you sell into the EUTyler's vibe-coded ERP: why it hooks into Shopify and nothing else"Friend founding," and how four people split brand, supply chain, CX, and adsHewie, the AI that helps train your first CX hire off your own past tickets instead of your calendarWho this is for: DTC founders and CX leads between launch and $100M who are being pitched full automation from every direction.What to steal: Braden's rule. Automations answer the 65% (shipping status) during off hours only, and a human still has eyes on every single reply before the relationship is on the line.Timestamps:00:00 Building an AI-powered brand without losing the human touch05:00 Why AI customer service needs transparency12:00 The problem with optimizing customer support for deflection21:00 What the EU AI Act means for ecommerce brands28:00 How a four-person team uses AI to scale an ecommerce brandSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In this episode of The Consummate Athlete Podcast, Peter and Molly interview Bill Schieken of CXHairs: What made cyclocross great and where it might go in 2026 and beyond Ideas for running successful cyclocross events in 2026 Barriers for CX in 2026 PanAm Cyclocross at DCCX in 2026

This podcast was previously recorded in Aug 2022. The actionable recommendations apply even more today! Have you heard about CX Day? Every October, people worldwide celebrate with their employees, agents, and clients. It reminds me of "Mother's Day" or "Father's Day." It's a time to intentionally celebrate and express gratitude to the people who matter in our lives. It doesn't mean we stop appreciating people on all other days of the year. It's a time to pause, reflect, and take extra purposeful action. CX Day falls in the same week as National Customer Service Week (NCSW) and has a similar meaning, yet not the same. CX Day & Customer Service Week: The Basics CX Day was established ten years ago by the Customer Experience Professionals Organization (CXPA) to empower and unite companies, CX networks, and all people around the world to come together annually on the first Tuesday of October. Though there are benefits to being a CXPA member, you are not required to be one to take part in the festivities. Customer Service Week was created in 1991. The U.S. Congress signed a proclamation in 1992 establishing Customer Service Week as a nationally recognized event. The goal is to emphasize the importance of customer satisfaction (though Stacy Sherman would say "delight," as satisfaction isn't good enough anymore) and listening to customers as critical components of building a successful business. Since then, the commemoration has spread across the United States and internationally to more than 60 countries. By the end of this podcast episode, you'll learn how to celebrate CX Day and Customer Service Week at your company with significant impact and minimal budget. Show Topics Include: What CX Day / Customer Service Week is about. How and when it all began. Debates about CX Day being one day a year. Is that enough? The link between Inclusion and CX. Why purpose-driven companies attract better talent and customers. The best leadership advice received and given. One key takeaway for companies of all sizes to apply now for better outcomes. Need help to create and launch a company-wide event at your company? Set up a free advisory call Contact Stacy Sherman now. And subscribe to the Doing CX Right®‬ newsletter for more actionable strategies to boost business results.

For a 180-year-old Fortune 100 company, modernization requires more than adopting new technology. New York Life is rethinking how customer insight moves through the organization—and how quickly it turns into action. On the latest episode of The Modern Customer Podcast, Regina Warga, VP of Experience and Digital Marketing at New York Life, explains how her team uses AI to turn customer insights into action without losing the human voice behind the data. She also shares how New York Life cuts through the constant AI noise, balances synthetic and human research, and plans to bring customers, advisors, researchers, and decision-makers together in its new innovation lab, opening this September.

This episode is sponsored by Epsilon.Loyalty Buyer's Guide from Epsilon - a free practical guide to help you evaluate loyalty platform options. Download it here now. -------------------------------------------------------------------------------Today's episode is in Audio only.In this episode, our host Nyeleti is joined by Alice Sesay Pope, a Fortune 100 executive, former Global Vice President at Amazon, and author of The Trust Algorithm, to explore why the hardest part of AI adoption isn't the technology at all—it's the trust required to use it well.Drawing on more than two decades of leadership across Amazon, Visa, Microsoft, Capital One and USAA, Alice makes the case that transformation succeeds or fails on people, governance and judgment long before it succeeds or fails on technology. The conversation moves from how leaders diagnose which problems genuinely call for AI, to what builds a customer's confidence to engage rather than hesitate, to what effective governance and accountability actually look like once AI moves from framework to lived, high-stakes experience.A central theme is that this wave of transformation is different from those that came before it - not because it changes how work gets done, but because it changes who, or what, is doing the thinking. Nyeleti and Alice discuss what that shift means for how people behave inside organisations, and for loyalty and CX professionals in particular, who are often influencing AI transformation rather than leading it.This episode offers a grounded, leadership-first perspective for anyone building customer loyalty in an environment where trust, not technology, is the real currency of transformation.Show notes:1) Alice Sesay Pope2) The Trust Algorithm3) Good to Great - Jim Collins (Book Recommendation)

A growing share of AI‑for‑CX guidance assumes a generic enterprise environment, but this episode surfaces the deeper operational friction that emerges when automation meets high‑stakes, highly regulated customer interactions.   In this episode, Shri Nandan, VP of AI Products and Experiences at Comcast, examines how regulatory constraints, fragmented data ownership, and emotionally or legally sensitive workflows reshape what AI can realistically deliver in healthcare and financial services alongside host Yolandi de Weerdt.   She highlights the practical shifts required for leaders to scale AI safely and effectively — from establishing tight governance and unified data foundations to designing agent systems that know when to escalate and when to automate.   Learn how these conversations drive pipeline for AI brands - download our media kit at http://emerj.com/AD2

Okay, we see the fuel price come in but how many of us actually go back and check the bills? And if you do, what it that extra charge for?If you need Insurance call: 0330 808 1033 or follow the link: https://tinyurl.com/pthxtOr visit the website at: https://petercoath.comPodcast: https://redcircle.com/shows/pete-the-courier-drivers-sunday-q-and-a-the-story-so-farE-Mail: petethehxtrucker@gmail.comBuy the Book https://amzn.eu/d/05AfKX2wJoin the CX: https://teg-influencer-referrals.referral-factory.com/uyjbvRtJFuel card people: https://www.xpressfuel.co.uk/applydtAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

John talks with Alice Sesay Pope about building trust with customers and employees, Agentic AI and Generative AI, and why we shouldn't be afraid of AI. Alice also talks about her newly released book The Trust Algorithm: How Leaders Build Trust with Generative AI. About Alice Sesay Pope: Alice Pope is a Fortune 100 Customer Experience and Operations executive who helps enterprise organizations transform CX into a measurable driver of revenue, retention, and loyalty — while modernizing cost-to-serve through digital enablement, automation, and GenAI. She leads at the intersection of customer trust, operational excellence, and innovation — because the organizations that win at scale don't choose between efficiency and empathy. They build intelligent systems that deliver both. With more than 30 years of executive leadership in complex, global environments, Alice has led large-scale transformations that connect the full CX ecosystem — product, engineering, analytics, care, and field operations — turning customer insight into sustained business performance. Listen to this episode to learn more: [00:00] - Intro [00:52] - Alice's bio & backstory [04:00] - Why companies must care for employees first to truly serve customers [05:56] - How feeling excluded earlier in life shaped her leadership style [07:15] - Ritz-Carlton example of empowerment and kindness [09:30] - Agentic AI and Generative AI [10:56] - Should we be afraid of AI? [12:44] - How to use AI tools to grow your career [16:47] - Why our education system needs to evolve with AI [20:44] - Normalize failing as a learning tool [22:55] - What are the best ways to build trust? [25:56] - How dynamic pricing and algorithms affect trust [28:57] - Why is building trust so difficult? [30:34] - Why trust is the currency in the AI era [32:44] - The Trust Algorithm book NOTABLE QUOTES: "Experience is the best teacher." "If you're not taking care of your people first, you're not going to have a company in order to help customers." "Agentic AI tools can make decisions for customers, but sometimes they don't understand those moments that matter, and they don't rarely understand the human touch. And that's why I believe humans are still important to delivering a great experience." "There's a human component to trust that just can't be made." "Customers won't leave a brand that they trust. Instead, they will increase their overall loyalty." "When you do the right thing for your employees, they will go to heights you can't even imagine to do the right thing for customers and to represent a company." "There are various companies that may or may not invest in the time or the money that it takes to reskill associates. So we all have to take control of our careers. We have to be more deliberate about how we think about how we want our careers to be." "Our educational system has to change. It must change, especially in the world of AI. Our education system has to evolve to teach students to be critical thinkers, and also to be more creative to generate new ideas, processes that perhaps don't exist today." "There are some schools that say they ban AI tools. I believe that's wrong, because in the real world, people are using them. There's so much value to utilizing these tools to accomplish so much more, faster." "Generative AI can be a very good thing if it is implemented in a fair and ethical way." "We can't resist the change. The change is here. Can't resist it, but we can implement it in a way that's value-driven." USEFUL LINKS: https://alicesesaypope.com/ https://www.linkedin.com/in/alicesesaypope/ https://www.instagram.com/alicesesaypope/ https://x.com/Alicesesaypope https://www.youtube.com/@alicesesaypope The Trust Algorithm: How Leaders Build Trust with Generative AI - https://a.co/d/0aKOKLBw Transformation From The Inside Out - https://a.co/d/0esUYdS0 CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/@iamjohnhulen    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

Hey CX Nation,In this week's episode of The CXChronicles Podcast #283, we welcomed Joseph Lepordo, CEO at In2ition AI based in North Andover, MA. In2ition AI is the always-on intelligence platform built for frontline revenue operations.The In2ition AI team handles inbound and outbound calling, candidate screening, training, coaching, and employee engagement — 24/7, at scale, without adding headcount.In this episode, Joe and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team think through on a daily basis to build world class customer experiences.**Episode #283 Highlight Reel:**1.  Leveraging AI for its pattern recognition power2. Mastering communication is paramount for tomorrow's leaders3. Why customer feedback & requests need to become your company's realityClick here to learn more about JosephClick here to learn more about In2itionAIHuge thanks to Joe for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & contact center space into the future. For all of our Apple & Spotify podcast listener friends, make sure you are following CXC & please leave a 5 star review so we can find new members of the "CX Nation". You know what would be even better?Go tell your friends or teammates about CXC's custom content, strategic partner solutions (Hubspot, Intercom, & Freshworks) & On-Demand services & invite them to join the CX Nation, a community of 15K+ customer focused business leaders!Want to see how your customer experience compares to the world's top-performing customer focused companies? Thanks to all of you for being apart of the "CX Nation" and helping customer focused business leaders across the world make happiness a habit!Reach Out To CXC Today!Support the showContact CXChronicles TodayTweet us @cxchroniclesCheck out our Instagram @cxchroniclesClick here to checkout the CXC websiteEmail us at info@cxchronicles.com Remember To Make Happiness A Habit!!

Most leaders assume their customers won't leave as long as the price is fair and the service works. Michelle Musgrove of Washington Gas and I agree that is a dangerous assumption. A customer with no other option is not the same as a loyal one. Confuse the two: the process keeps serving the company instead of the customer, nobody follows up directly, and the first real alternative wins them over. So what separates the companies that retain customers for years from those that lose them as soon as a competitor enters the market? This episode is for leaders in both situations: those already competing for customers, and those whose industry has never had them until now. What You Will Learn: Why adding more AI to the customer experience problem is not the answer, even when your technology budget is growing What the difference between customer experience and customer service actually means in practice, and why companies that confuse the two stay in a reactive cycle How to get CX right the first time by identifying which issues repeat, what drives them, and where the process breaks before a customer ever contacts you Why progress on first-contact resolution matters more than waiting for a perfect solution, and how to build on incremental gains How to build a business case for CX investment in a regulated environment where every dollar requires justification Why CSAT alone does not give an accurate picture of the customer experience, and what NPS open-ended responses, customer effort score, and third-party benchmarks reveal that a satisfaction score cannot How to get every employee across every role to take accountability for the customer experience, regardless of whether they interact with customers directly Where AI helps frontline teams serve customers faster by handling routine work, and where leaders are confusing automation with culture change Have a question or thoughts to share? Leave a voice message: https://www.speakpipe.com/StacySherman Learn more at DoingCXRight.com and subscribe to the newsletter for more actionable strategies.

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Customer experience (CX) can be a game-changer when it comes to differentiating your brand. But, you need to do the work to get your CX to a good place. That involves getting a deep understanding of the customer's journey and creating a true relationship with your customers - not just selling to them. We wanted you to learn from a force in the world of CX, so we welcomed on Allen Adamson. He's the Co-Founder of Metaforce and Author of many books, including Seeing the How. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Alaska Airlines is proving that the best CX transformations make complexity disappear for customers. As Alaska Airlines and Hawaiian Airlines moved onto one technology foundation, the goal was to replace separate bookings, tickets, apps, and support channels with a more connected journey while preserving what makes each brand distinct. This week on The Modern Customer Podcast, Charu Jain, SVP of Merchandising and Innovation at Alaska Airlines, shares how technology, operational preparation, and human care can work together to transform CX at scale. Listen to the full epside now! Blake Morgan was called "The Queen of CX" by Meta. She is a customer experience futurist and author of three books on customer experience. Follow Blake Morgan on LinkedIn For regular updates on customer experience, sign up for her weekly newsletter here. Learn more at www.blakemichellemorgan.com 

In this episode, I had the pleasure of chatting with Karessa Parish, a true veteran of the digital customer success space. If you've been grappling with how to differentiate digital CS from scaled CS, or how to build out effective self-onboarding programs, this episode is a must-listen.Karessa shares her unique journey from middle school teacher to a leader in digital customer experience, highlighting how that "scrappiness" and educational mindset translates directly into building scalable, customer-centric programs. We dive deep into why digital CS acts as "the connective tissue" between customer touchpoints, making sure customers get the support they need even when a CSM isn't directly involved. Karessa also unpacks her strategy for internal "roadshows," fostering cross-functional collaboration, especially with product marketing, to ensure a unified and consistent customer experience. We explore the nuances of community building, gamification, and the ongoing challenge of customer engagement. Join us for a candid conversation packed with practical insights you can apply to your own digital CX initiatives. If you're a new Digital CX leader looking to fast-track your onboarding, an individual contributor wanting to learn more about Digital or a senior leader looking for ways of enabling your team - look no further than the Digital CX Masterclass: visit https://digitalcustomersuccess.com/masterclass. Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value  from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.  FREE Digital CX Maturity Assessment:Want to see how your digital cs program stacks up against The Four Pillars of Digital CX? Take a free, 15-minute assessment followed by tactical advice for advancing your program. Register for The Digital CX Masterclass:An 8-week, cohort based course that will get you fully operational in a few weeks instead of a few quarter! Fast-track your digital CS maturity and start shipping great work within the first week!Subscribe to the Newsletter:A weekly-ish companion newsletter in which I share the latest in digital cs, my own work and occasionally annoying opinions about the state of CX.Thank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic

In this episode of The Intuitive Customer, Colin Shaw and Professor Ryan Hamilton continue their deep dive into memory — arguably the most underused idea in customer experience. Because here's the uncomfortable truth: customers don't act on the experience you give them. They act on the memory of it. Ryan introduces a brilliant analogy: memory works like a fishing net. Pull up one memory and you drag a whole network of related memories with it. Colin and Ryan then walk through the major types of memory — explicit, implicit, episodic, and the one that matters most for CX, evaluative — before landing on Professor Daniel Kahneman's peak-end rule and why it should sit at the heart of how you design every experience. In this episode, you'll learn: Why memory behaves like a fishing net — and what that means for the moments you'd never think to design The difference between explicit, implicit, episodic, and evaluative memory (and why the last one runs the show) How habits live inside procedural memory The peak-end rule explained: why customers remember the most intense moment and the final moment, and almost nothing else Why a great recovery from a problem can build more loyalty than a flawless experience Memorable moment: "You don't pull up one knot in the net. You drag the whole thing with it." — on why a single bad moment activates every adjacent memory a customer has of your category. Professor Ryan Hamilton Resources: Daniel Kahneman, Thinking, Fast and Slow Qualtrics XM Institute on the financial value of emotion: https://www.qualtrics.com/articles/customer-experience/capture-financial-value-customer-emotions/ Beyond Philosophy's Memory Maker Training: https://beyondphilosophy.com/contact About the Hosts: Colin Shaw is a LinkedIn 'Top Voice' with a massive 286,000 followers and 87,000 subscribers to his 'Why Customers Buy' newsletter. Shaw is named one of the world's 'Top 150 Business Influencers' by LinkedIn. His company, Beyond Philosophy LLC, has been selected four times by the Financial Times as a top management consultancy. Shaw is co-host of the top 1.5% podcast 'The Intuitive Customer'—with over 600,000 downloads—and author of eight best-sellers on customer experience. Shaw is a sought-after keynote speaker. Follow Colin on LinkedIn. Ryan Hamilton is a Professor of Marketing at Emory University's Goizueta Business School and co-author of 'The Intuitive Customer' book. An award-winning teacher and researcher in consumer psychology, he has been named one of Poets & Quants' "World's Best 40 B-School Profs Under 40." His research focuses on how brands, prices, and choice architecture influence shopper decision-making, and his findings have been published in top academic journals and covered by major media outlets like The New York Times and CNN. His work highlights how psychology can help firms better understand and serve their customers. Ryan has a new book launch in June 2025 called "The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things" Harvard Business Press. Follow Ryan on LinkedIn. Subscribe & Follow: Apple Podcasts Spotify    

Drop us a message! We'd love to hear from you.Don't sacrifice your own taste. Content moves fast these days. Tools can write it, cut it, and localize it in seconds. But the parts of your work that connect with people, those still come down to you. In this episode, host Matt Pierce sits down with Adam Avramescu, fractional leader and consultant in Customer Education and Scaled Customer Experience, to talk about how AI is reshaping the way we teach and support customers. They explore where AI genuinely contributes, where it falls short, and how customer education is becoming something much bigger than courses and certifications. Adam also gets into how to build real taste as a creator, and why the best AI tools still depend on good, human-made content. Learning points from the episode include: Good documentation allows you to get your AI support tool up and running fast, Adam saw this pay off first hand with a 25% drop in tickets and over 80% of eligible questions resolved by AI during Personio's busiest time of year.AI avatars, voice, and localization have gotten good enough to lean on for things like product walkthroughs that need frequent updates, but letting customers know when they're watching something AI-assisted is key!Taste comes down to inspiration plus discernment. Adam's advice is - embrace the tools for what they help you do, but don't lose your own taste in the process, because that human judgment can't be replicated.Important links and mentions: Connect with Adam Avramescu on LinkedInAdam's podcast on customer education, co-hosted on a rotating panel formatAdam's podcast on the future of CX, co-hosted with Dee Kapila Fin - the AI support tool Adam mentions using at Personio Prefer to listen to a podcast? You can find The Visual Lounge on your favorite podcasting platform:  https://thevisuallounge.buzzsprout.com 

In this episode of The Experience Perspective, host Helen Bywater-Smith, Global Head of CX Advisory at Ipsos, is joined by Andrea Marsales, Associate Vice President, Client Experience Practices at TD Bank, and Mario Caceres, Client Partner at Ipsos Canada, for a conversation on the evolving role of customer experience in financial services. As competitive pressures grow, in a challenging context and digital-first challengers reshape customer expectations, Andrea shares how TD Bank is pursuing its ambition to become the “undisputed leader” in customer experience. The discussion explores the bank's shift to journey-led thinking, the importance of understanding customers' life moments rather than products and channels, and how TD is bringing its brand promise of being “Remarkably Human, Refreshingly Simple” to life. Together, Helen, Andrea and Mario discuss the growing importance of emotional connection, the balance between AI and human interaction, and why the future of banking will belong to organisations that combine technology, trust and empathy to help customers navigate an increasingly complex world. A must-listen for CX leaders looking to create meaningful differentiation through experience.

FedEx moves 18 million packages every day, but customers shouldn't have to feel the complexity behind any of them. Using AI and two petabytes of daily data, FedEx can anticipate potential problems, improve delivery visibility, and give customers more control and peace of mind. This week on The Modern Customer Podcast, Neil Gibson, Senior Vice President of Global Customer Experience at FedEx, shared what it takes to deliver CX at this scale. Listen to the full episode for an inside look at how FedEx is using AI to turn massive operational complexity into a simpler customer experience. Subscribe to The Modern Customer Podcast for more conversations on customer experience, AI, leadership, and innovation. Blake Morgan was called "The Queen of CX" by Meta. She is a customer experience futurist and author of three books on customer experience. Follow Blake Morgan on LinkedIn For regular updates on customer experience, sign up for her weekly newsletter here. Learn more at www.blakemichellemorgan.com 

AI is forcing every customer experience leader to choose: chase efficiency at any cost, or scale service without losing the human heart. Jeannie Walters sits down with Vincent Davis, Chief Customer Officer and SVP of Customer Experience at PG&E, to unpack what it takes to build empathy, accountability, and trust in a world where automation is everywhere and customer patience is thin.We dig into Chewy's approach to empathy at scale, and why values beat hype in an AI strategy. Customers don't feel your intentions, they feel the experience, especially during outages, service interruptions, and billing issues. We look at crisis readiness through United Airlines' handling of irregular operations, then dig into PG&E's work across digital channels, contact centers, billing, and insights. Vincent explains how an IVR named Peggy boosts containment and satisfaction while freeing agents for higher-impact work. We also cover customer obsession, employee experience, process simplification, and why customers measure every brand against the best they've had, from Amazon to Uber.If you care about customer experience strategy, AI in the contact center, proactive communication, and building trust when things go wrong, subscribe, share this with a CX leader, and leave a review with your biggest question about empathy and automation.About Vincent DavisWith more than two decades of experience in the energy industry, Vincent Davis leads with the conviction that customer experience is not one department's job, but a standard for the entire company.As Chief Customer Officer at PG&E (https://www.pge.com/), one of the largest customer experience organizations in the utility industry, he leads a team of roughly 2,000 coworkers, overseeing more than $22 billion in annual revenue and a portfolio of programs and products spanning everything from smart meters and billing to digital channels and customer service.Davis is the driving force behind Customer at the Heart, PG&E's award-winning initiative that has changed how the company approaches customer experience, with the mantra that the company will build trust by delivering a 10 out of 10 experience in every interaction. He believes customer trust is earned by being present in the communities PG&E serves and ensuring customer voices are reflected in business decisions. Davis's path to this role has taken him through nearly every part of the customer function, from leading PG&E's Energy Efficiency Programs group to directing a $1 billion demand-side management portfolio and spearheading an $850 million Advanced Meter Replacement initiative.Earlier in his career at Duke Energy, he led the Envision Charlotte program, a public-private sustainability partnership recognized by the Clinton Global Initiative.He holds a Bachelor of Science in Accounting from the University of South Carolina and an MBA from Queens University of Charlotte. He has executive management certifications from Stanford and UNC Chapel Hill. In 2022, he received the Leadership Excellence Award in Energy at the Energy Inclusion Conference.Follow Vincent on LinkedIn: https://www.linkedin.com/in/vincent-davis-6436a01Articles Mentioned:- Chewy's CEO Is Chasing ‘Empathy at Scale' (Inc) -- https://www.inc.com/stephanie-mehta/chewys-ceo-is-chasing-empathy-at-scale/91358987- Amazon Connect Customer Brings Live Sync and the Agentic CX Designer to CCW – Here Is Why That Matters (CX Today) -- https://www.cxtoday.com/ai-automation-in-cx/amazon-connect-customer-brings-live-sync-and-the-agentic-cx-designer-to-ccw-here-is-why-that-matters/- KeyBank modernizes its digital experience with customer relationships front and center (CX Dive) -- https://www.customerexperiencedive.com/news/keybank-modernizes-digital-experience-customer-relationships/823575/Resources Mentioned:Order your copy of Experience Is Everything -- http://experienceiseverythingbook.comExperience Investigators Website -- https://experienceinvestigators.comEnjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

It's your weekly TA & Recruitment news blast with the Scoop from TaPod. This week we cover all kinds of angles, including Deel and Rippling in new drama, the EU AI Act in force, job ads on the up, Lauren gets political, Craig has marbles in his mouth, the candidate putting cricket ahead of Saturdays, AI users maybe working longer hours, and candidates getting smarter… or are they? And much more.Thanks to Indeed for partnering with us to bring you the Scoop.

ABOUT HEIDIMARIE KRIZ Heidemarie's profile: linkedin.com/in/heidemarie-kriz-0772177 Websites: positiveaffairs.com (Company) krizh.com (Company) pointofsale.doctor (Company) Phone: +43 676 3026618 (Work) Address: Kohlmarkt 8-101010 Vienna I Austria Email: office@krizh.com AKTUELLER RETAIL NEWSFLASH PODCAST >>> https://fanlink.tv/rnfp13022026 Latest Press releases KRIZH in Forbes Magazine Slovakia :  https://www.forbes.sk/super-retail-club-prichadza-na-slovensko-prvykrat-nan-zavita-expertka-heidemarie-kriz/ BIO: Heidemarie Kriz is among the pioneers who recognized the multi-sensory dimension of retail long before it became a trend. With almost 30 years of international experience, she merges with architecture, design, and commerce to create environments that are both emotionally engaging and commercially effective. She has directed more than 200 retail projects across Europe and the MENA region for global brands such as Nike, Apple, and Levi's. Her Vienna-based studio KRIZH® stands for brand-focused spatial design and holistic retail strategy — from concept development and customer journey mapping to sensory engagement and visual merchandising. Acting as a one-stop shop for retail innovation, her work transforms spaces into immersive brand experiences that engage all five senses and build lasting customer relationships. Before founding her studio, Heidemarie held senior roles at international retail brands, where she developed store concepts rolled out across Europe. (more than 200) Her portfolio extends beyond retail to hospitality and office design — experience that enables her to identify synergies and develop solutions that transcend industry boundaries. In 2020, she founded Point of Sale Doctor®, a hybrid consulting platform optimizing retail spaces both in-store and online. With her rapid analysis method, she provides precise, actionable input-from layout to product presentation- achieving measurable sales growth for her clients. Recognized as a Top Retail Expert 2025 & 2026 by RETHINK Retail in New York City, Heidi is a published author (Stores + Shops, Across Magazine, Deutscher Laden-bauverband, Instore Slovakia, retailmagazin.sk..), speaker at conferences, universities and brands, and since 2021 co-host of the Retail News Flash Podcast. Since 2012, she has curated immersive retail trend tours in cities such as Vienna, Venice, Nice, and New York. Holding a Master of Science in Architecture from Graz University of Technology (she is also Civil engineer in architecture) and additional certifications in Marketing & Sales as well as International Project Management, she continues to shape the future of retail as a holistic sensory experience — seamlessly connecting the analog and digital worlds. Her unique approach with Point of Sale Doctor® combines speed, intuition, and deep expertise. Within minutes, she can evaluate a shop concept and identify potential improvement. Known for her “truffle pig nose,” she instinctively discovers exceptional stores wherever she goes. By linking retail with hospitality, museums, and hotels, she creates environments that speak to all senses and leaves a lasting impress *                     *                          *                          * ABOUT DAVID KEPRON: LinkedIn Profile: linkedin.com/in/david-kepron-9a1582b Websites:  https://www.davidkepron.com    (personal website) vmsd.com/taxonomy/term/8645  (Blog) Email: david.kepron@NXTLVLexperiencedesign.com Personal Instagram: https://www.instagram.com/davidkepron/ NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/ Bio: David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe.  David is the Retail Studio Principle at Little Diversified Architectural Consulting (Little) and a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels.  In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies.  As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace.  David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University. He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.   In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

This week on Tapod, we catch up with Professor Toby Walsh – Australia's preeminent expert on AI and Chief Scientist at UNSW. Described by The Australian as the ‘rock star of the digital revolution', Toby has appeared this year on 60 Minutes, The Today Show and delivered an address to the Australian Press Club. His soon-to-be-released 5th book – ‘God AI – Boom or Doom?' What to expect when machines outsmart us' – focuses in on how to navigate the anxiety of the AI age and talks about existential risks posed by our accelerating efforts to realise an AI-powered future. AI moves quickly, from the newly announced Office of AI to rogue agents to using the technology to support your career; we cover it all. And who better than Professor Toby Walsh to help us navigate this brave new world?Thanks to Paradox for partnering with us for this episode. 

Join us for a special Tapod episode, where we catch up with James Ellis – global branding expert and best-selling author. We discuss James new book – Becoming Choosable – written specifically for TA and employer brand leaders. James has so much energy and knowledge and for the first time ever in Australia, you can join him for a Talent Strategy Masterclass in Melbourne on September 2nd. It's a hands-on half day workshop where James works with you, not at you, to build the foundations of a talent strategy that actually holds up. Brought to you by the amazing team at Video my (link to tix in comments) – this is really must-attend… no really. 

Virgin Atlantic is the first airline in the world to launch an app within ChatGPT. What could this mean for the future of travel? In this episode of The Modern Customer Podcast, Blake Morgan speaks with Juha Jaervinen, Chief Customer Officer at Virgin Atlantic, about how the airline is using AI to improve travel discovery while human service continues to set the brand apart. The conversation goes beyond technology. Jaervinen discusses the growing demand for premium leisure travel as customers seek more comfort, space, calm, and an opportunity to recharge. Watch the full conversation to learn how Virgin Atlantic is combining AI, premium experiences, loyalty, and human service to shape the future of travel. Blake Morgan was called "The Queen of CX" by Meta. She is a customer experience futurist and author of three books on customer experience. Follow Blake Morgan on LinkedIn For regular updates on customer experience, sign up for her weekly newsletter here. Learn more at www.blakemichellemorgan.com 

Neeraj Verma of NiCE on why AI pilots stall, building agents as small reusable units, and the scale problem personal agents are about to create.Full show notesThis one was recorded live at NiCE World 2026 in Orlando, and Neeraj Verma, Head of AI at NiCE, didn't dodge the hard parts. We started where most enterprise AI conversations should start and rarely do: the outcome. If you can't name what the technology is supposed to pay you back for, you're experimenting for experimentation's sake, and that's the pattern I see stalling pilots everywhere.From there we got into the fast-moving stuff — what an agent actually is, where skills fit, and why the smart move is building small, reusable units of work rather than monolithic agents. Neeraj made a point I keep thinking about: agents aren't humans, they're context engines, and they need small context to execute well. We also dug into guardrails and observability, and the real tension there — you have to have them, but not in a way that doubles your cost or ruins the experience.If you're a technology leader trying to move from pilot to production, or a CX leader watching personal agents start to change what "scale" even means, this is worth your time. The honest through-line: this wave will move faster than any before it, and it still takes real infrastructure and a continuous-innovation mindset to get right.What we coverWhy an outcome has to come before the AI buildWhat an AI agent is, and how skills package tools and processesBuilding small, reusable, modular units of work for agentsContext as compressed enterprise data — and why compression is the hard problemHarness engineering, and "agentic whack-a-mole"Compounding intelligence and what self-learning really means todayPersonal agents, agent-to-agent communication, and the coming scale problemGuardrails, observability, and keeping shadow AI in check STAY CONNECTEDSubscribe to the AI with Maribel Lopez audio podcast: https://www.buzzsprout.com/1947446Subscribe to my LinkedIn newsletter — AI Decoded with Maribel Lopez: https://www.linkedin.com/newsletters/ai-decoded-with-maribel-lopez-7312533413582827520/Lopez Research blog: https://www.lopezresearch.com/research/Follow me on LinkedIn: https://www.linkedin.com/in/maribellopez/Follow me on X: https://x.com/MaribelLopez

You can do great customer experience work and still lose the budget conversation if you walk into leadership meetings with the wrong proof. We're tired of being asked to defend CX ROI with scores that don't match the company scorecard, and we're even more tired of watching smart CX leaders “white knuckle” their way through budget season. This conversation is about changing the starting point so ROI becomes obvious, credible, and repeatable.We talk through why proving return on investment is so hard when the work begins with tactics and ends with rationalizing the spend. Instead, we start with organizational goals and translate them into what executives already track: more revenue and fewer expenses. We break down how words like scale, growth, market share, and even workplace of choice can become measurable outcomes, and how a simple blueprint helps you identify the leaders who need buy-in, the levers you can pull in the customer journey, and the behavior changes you expect to see.Then we get practical about customer experience metrics. NPS and CSAT can be helpful feedback indicators, but they're not enough on their own. We dig into behavioral metrics and analytics that connect CX strategy to business impact, including retention, churn, conversion, friction points, complaint trends, and operational cost to serve. If your goals don't mention “customer,” we show you how to stop worrying and start proving how customer behavior drives every business result.If you want more funding, more trust, and a stronger CX business case, listen through and then write down your top organizational goals and start there. Subscribe, share this with a fellow CX leader, and leave a review so more people can find the show.Resources Mentioned:Article: ​​Want Greater CX Success? Build Your CX Success Blueprint -- https://www.experienceinvestigators.com/how-to-build-cx-success-statement/Order your copy of Experience Is Everything -- http://experienceiseverythingbook.comLearn more about CXI Membership™ and apply -- http://CXIMembership.comExperience Investigators Website -- https://experienceinvestigators.comEnjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

Michael Brand is a CX strategist and trainer, based in Switzerland, who has been named a Thinkers 360 Top 50 Global Thought Leader on Customer Loyalty. Dr. Vincent Covello directs the Center for Risk Communications, and is a nationally and internationally recognized trainer, researcher, consultant, and expert in emergency, crisis, risk, and change communications. Deanna Leonard is a futurist, executive coach, and AI transformation leader. Her career has spanned senior leadership posts across a wide range of Fortune 500 companies. In this freewheeling, one-hour roundtable discussion, the focus is on the Customer Experience through the lens of both the opportunities and misuses that AI involves. The topics addressed include the following: 1) the importance of active listening, 2) the 20 words that can make or break an exchange with a customer, 3) how front-line CX employees can be enabled to do their jobs better, and 4) the need for training budgets to be protected, if not increased. In emotional terms, two feelings rise to prominence in this session: fear (of not being heard and responded to) and trust (rooted in the demonstration of caring before knowledge gets shared or an action-step taken). The answers as to who people trust, and why, when experiencing stress will be sure to surprise you. Real Transformations: Business Change That Works from the Inside Out is co-hosted by Julie Anixter and Dan Hill, PhD, entrepreneurs with deep experience as corporate change agents, devoted to helping companies make continuous change work for everyone through clarity and connection. To learn about their keynote talks, workshops and labs, check out Real-Transformation.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

LinkedIn Has Lost the Plot — Can the CX Community Fix It? LinkedIn was once the essential networking platform for business professionals, but today it can feel overwhelmed by sponsored posts, algorithmic recommendations, automated sales messages and bland AI-generated content. Even genuine attempts to connect and start conversations are increasingly met with silence or suspicion. Peter Ryan talks to Simma Kularatna, Head of New Business at Interact Contact Centres, about why LinkedIn has become so difficult to navigate and whether it can still deliver value for the CX community. Drawing on her experience of spending several hours each day using the platform, Simma explores how professionals can rebuild trust, create more authentic content and turn passive connections into meaningful business relationships. https://www.linkedin.com/in/skularatna/ https://interactcc.com/ Summary: Mark Hillary and Peter Ryan discuss the relevance and challenges of LinkedIn for the CX community. They reflect on the platform's evolution, noting an increase in AI-generated content and sponsored posts, which dilutes the quality of engagement. Simma Kularatna, from Interact Contact Centres, joins to discuss the decline in genuine connections and relationships on LinkedIn. She emphasizes the need to rebuild trust and engage authentically, suggesting proactive commenting and creating a dedicated CX leaders page. They agree on the importance of LinkedIn for professional networking and advocate for a return to its original purpose of building meaningful business relationships.

On this episode, we ask why the knowledge top contact center agents have often never reaches contact center AI systems — and what it takes to build a feedback loop that captures it.The most valuable knowledge in a contact center lives in two places: call transcripts, and the people already excelling at the job. Reviewing call transcripts for quality and compliance is standard practice. But most of that review is built to flag what went wrong on a call. It rarely explains what worked, or why.What's needed instead is a structured, outcome-tied annotation layer built to explain why a call went well, turn by turn. Derek Brameyer, head of application engineering at TELUS Digital, draws on his work building this kind of annotation system for CX leaders. He explains why tying annotation to verified operational data rather than AI-inferred guesses is what makes it reliable enough to act on, and how that kind of feedback loop can be built with the interactions you already record and transcribe.Show notesRead Derek Brameyer's latest article, Institutional knowledge is the missing layer in most contact center AI data strategiesListen to the Questions for now episode How can brands design and deliver seamless customer experiences?

What if your biggest CX innovation is also your biggest source of customer churn?Agility requires a clear-eyed view of both the promise and the peril of new technologies. It's the ability to embrace innovation like AI not just for efficiency, but with a rigorous focus on the customer outcomes that build long-term value.Today, we're going to talk about the delicate balance of implementing AI in the customer experience. Specifically, we'll explore the rise of sophisticated, agentic AI voice bots, and the critical "dealbreakers" that cause customers to abandon interactions and, potentially, your brand altogether.To help me discuss this topic, I'd like to welcome, Sushil Kumar, CEO at Cyara.About Sushil KumarSushil leads Cyara's strategy and growth with a vision to redefine how enterprises build trustworthy, AI-driven customer experiences. A builder at heart, he has spent his career creating platforms that change how software is engineered, validated, and delivered. His focus is helping global organizations achieve new levels of reliability, speed, and customer trust. Before joining Cyara, Sushil was the co-founder and CEO of RelicX.ai, a generative AI test automation pioneer acquired by Harness. He previously led major product and business organizations at Oracle, CA Technologies, and Broadcom, where he built and scaled category-defining AI, DevOps, and cloud solutions adopted by thousands of enterprises worldwide. With more than 25 years of experience leading high-growth teams and multi-hundred-million-dollar product lines, Sushil is known for blending deep technical insight with a pragmatic, product-first approach to leadership. His work centers on transforming how modern software and customer experiences are created, making them more resilient, more intelligent, and more human. Sushil holds a Bachelor of Technology from BIT Sindri and an MBA from the Indian Institute of Foreign Trade. He lives in the San Francisco Bay Area.Sushil Kumar on LinkedIn: https://www.linkedin.com/in/sushil-kumar-343780/---------- Resources ---------- Cyara: cyara.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Boll & Branch spent 12 years doing the unfashionable thing: perfecting the product first and figuring out distribution second. Chief Commercial Officer Katia Unlu joins Phillip and Brian on today's episode to discuss Boll & Branch's store expansion strategy, an AI-generated damage claim that went viral, and the case for stimulation over substitution.  That's Not How the Waffle Blanket Tears Key takeaways: Brands of the DTC era that failed were distracted by over-indexing on one hero product and not focusing on customer experiences that drive retention and brand love.  Boll & Branch opens stores where their customers and ICP already live. A human CX team caught an AI-generated image in a fraudulent damage claim thanks to the team's sharp knowledge of the brand's fabric and tear patterns. This is human expertise and technological advancement meeting in the middle. Boll & Branch's AI tools aim to stimulate the customer relationship rather than flatten it. The 2027 playbook is boring, but it works. Focusing on the fundamentals is key. [00:23:12] "People might buy something they enjoy, but they will actually defend what they love." – Brian Lange [00:29:45] "There's no shortcut for what real-life consumer insights can give you when you just go and talk to people in stores." – Katia Unlu [00:43:50] "We very much don't want to substitute. We don't have an AI bot on our website that you can even ask questions to." – Katia Unlu Associated Links: Boll & Branch Scott Tannen's LinkedIn post on AI-generated return fraud at Boll & Branch  Read our in-store retail space analyses: Field Notes on Future Commerce More on human vs. agent: Episode 447: The Agent Has Left the Building Explore our Word of Mouth Index Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you struggling to keep up with rapid tech changes in customer service while maintaining a human touch? Wondering how to integrate AI without losing your team's trust or overwhelming customers? In this episode of Doing Customer Experience Right, host Stacy Sherman and CX expert David Singer, Global VP at Verint, share answers to these questions, plus strategies for balancing advanced AI with genuine human interactions. AI and Customer Experience Topics Discussed: How technology can enhance CX beyond the traditional metrics, integrating seamlessly into daily customer interactions. The importance of overcoming the fear of change, and how gradual implementation of new tools can lead to significant improvements. Real-world examples of how AI in quality management has resulted in fairer employee evaluations and better customer experiences. Strategies to balance speed and quality in customer service, ensuring timely yet meaningful interactions. Leadership insights on inspiring teams rather than just inspecting their work, fostering an environment of empowerment. The direct impact of treating employees well on delivering exceptional customer experience. How advanced technologies like Generative AI can handle routine tasks, freeing up human agents for more complex, empathy-driven interactions. Whether you're a CX leader, a business owner, or a AI technology enthusiast, you won't want to miss the wealth of customer experience wisdom shared in this episode. It could be the game-changer your business needs in today's competitive landscape. Have a question or thoughts to share? Leave a voice message: https://www.speakpipe.com/StacySherman Learn more at DoingCXRight.com and subscribe to the newsletter for more actionable strategies.

AI readiness goes beyond testing the model. Even strong AI can fall short when it relies on outdated information, broken workflows, or poor handoffs between AI and human agents. This week on The Modern Customer Podcast, Seth Johnson, Chief Technology Officer at Cyara, shares what companies need to validate before scaling customer-facing AI.

Subscribe to DTC Newsletter - https://dtcnews.link/signupMelissa Dusendang ran a summer contract at SheFit to "manage the chaos" for one marketing director. She never left. Years later she runs ecommerce and operations, and her actual job is stopping the company from lying to itself with its own data.If you own the P&L, the dashboard, or the customer experience, this one is for you. Melissa sits in the finance meeting thinking about how a tax decision hits checkout, and in the marketing meeting thinking about which numbers are secretly inflated. She calls it being a puzzle person. Eric calls her a silo obliterator.Why TikTok Shop can quietly wreck your new-versus-returning customer math. Masked and missing emails on marketplace orders mean Shopify can count repeat buyers as new, so "we 2x'd new customers" can really mean you gave existing customers a discount.The attribution question to ask before anyone reports a ROAS or MER number, so two teams aren't arguing about goals while measuring different things.How SheFit found its best-selling ad hooks inside customer reviews and comments, and why phrases like "my boobs don't move" outperform copy the team writes.The Emerge Sports Bra story: how customer comments drove a custom-strap design (skinny straps on smaller sizes, wider straps on larger sizes) that sold out on launch.Why real women feeling the "aha moment" when they lift the straps is SheFit's top new-customer acquisition move, run through micro-influencers and ambassadors instead of a gym-only ad.Her honest read on TikTok Shop: better customer control than Amazon, but a margin eroder that can turn a premium brand into a "always on sale" brand.Who this is for: Ecommerce and ops leaders, founders wearing five hats, CX and community managers, and anyone trying to get finance, marketing, and product to agree on what the numbers mean.What to steal: Pull your own review and comment language and use it as ad copy verbatim. Before your next growth review, write down which attribution model each number is using. And check whether your marketplace orders are inflating your new-customer count.Timestamps:0:00 Why TikTok Shop metrics can be misleading5:18 Breaking down silos across ecommerce teams10:01 Why customer language beats marketing copy15:09 Building products from customer feedback23:21 Using AI and social listening for better decisionsSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Welcome to another inspiring episode of Build a Better Agency! In this episode, Jeannie Walters breaks down the real distinction between customer experience and customer service, and why treating them as the same thing keeps agencies from measuring what actually drives retention and referrals. You'll learn how a concise CX mission statement becomes the judgment call every employee uses when things get messy, and why vague goals like "be the friendliest" never translate into real behavior change. If you've ever wondered why some brands earn fierce loyalty while others just get by, Walters explains the frameworks that separate the two. Walters and Drew dig into the CX Strategic Success Blueprint and the CX Charter, two tools for turning customer experience from a poster on the wall into a cross-functional discipline with real accountability. They also unpack the difference between manufactured "wow" moments and genuinely reducing friction, using real examples from a utility company, a car dealership, and the pet brand Chewy to show what actually earns trust. Whether you're trying to sharpen your own agency's client experience or help your clients think differently about theirs, this episode gives you a practical starting point. Tune in to learn how to turn customer experience into a real business strategy instead of just a nice sentiment! A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Learn the exact difference between customer experience and customer service, and why the distinction changes how agencies plan Discover why a concise CX mission statement matters more than a lengthy list of values nobody remembers Understand how to build a CX Strategic Success Blueprint that ties customer experience directly to revenue and expense goals Learn how a CX Charter creates cross functional accountability so customer experience isn't treated as "a marketing thing" Discover why reducing friction matters more than manufactured "wow" moments, and how to tell the difference Learn how customer journey mapping uncovers friction points your team can't see from inside the org chart Understand why agencies should weave customer experience into marketing and sales conversations, not just delivery Learn the two changes Walters recommends every agency make to their own client experience in the next 90 days Discover why tone matters as much as content in contracts, invoices, and other easy-to-overlook client touchpoints

Send us Fan MailThe world came to North America for soccer—and left talking about free refills, ranch dressing, poutine, barbecue, and a whiskey-drinking raccoon. This week on the Mike and Blaine show, we unpack the funniest and most unexpectedly wholesome stories of international fans discovering life in the United States, Mexico, and Canada during the 2026 World Cup.But this isn't just a recap of tournament tourism; it's a deep dive into core business strategy, tactical marketing, and customer experience (CX). Why do visitors see pure magic in the everyday things locals completely take for granted? More importantly, how can your business leverage its own "ordinary" features to build an unforgettable, viral brand?Mike and Blaine break down how culture serves as the ultimate marketing strategy. In business, your standard operations, unique regional quirks, or basic hospitality touches might actually be your greatest competitive advantage. We share actionable insights on how to avoid becoming a generic, sanitized corporation and instead double down on the unique differentiators that make your brand memorable. Whether it's the psychological impact of a "free refill" or the comfort of hyper-local hospitality, successful companies win by embracing who they are. If you want to learn how to turn your daily routine into a powerful customer acquisition tool, grab a cold beer and join the conversation!Watch on YouTube: https://youtu.be/ZAs79X_0Iz4We want to hear from you! beer@mikeandblaine.comLove the show and want to support us? Visit mikeandblaine.com to buy us a beer!Listen to all our episodes at mikeandblaine.comLearn about:Cash Flow Mike who trains CPAs to provide effective advisory to their clients at cashflowmike.comDryrun Cash Flow Forecasting for the office of the CFO where they get finance teams out of spreadsheets at dryrun.comThanks to our Beer Sponsors: Karen Hairston from 3S Smart Consulting CPA Larry Weinstein, the Cash Flow Cowboy from Houston Texas Neighbor Pat Devin Trey MiltonWatch on YouTube: https://youtu.be/ZAs79X_0Iz4#WorldCup2026 #BusinessBeerAndBS #NorthAmericanCulture #CustomerExperience #Hospitality #BusinessPodcast #FIFA #BusinessStrategy #MarketingStrategy #BrandStrategy #Entrepreneurship #CustomerRetention #McDonalds #HiddenValleyRanch #FIFAWorldCup #SmallBusinessTipsSupport the showCatch more episodes, see our sponsors and get in touch at https://mikeandblaine.com/

Today's episode of the Punk CX podcast features a chat I had with Craig Crisler, CEO at SupportNinja. Craig and I discuss why the CX industry is at an inflection point, why most CX problems aren't actually people problems, how AI is exposing (and sometimes worsening) CX gaps, how new agents will learn in the wake of large-scale automation of many simple and routine tasks, and how more experienced agents will ‘rest' when their work is focused solely on more complex issues, amongst other things. This interview follows on from my recent interview – The NiCE World London Takeover of the Punk CX Podcast Part Two – and is number 596 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Personalization could transform the future of retirement planning. This week on The Modern Custome Podcast, Jessica Austin Barker, Chief Digital Officer and Client Experience Officer at TIAA, joins Blake Morgan to explore how AI could help people receive guidance that reflects their individual goals, circumstances, and changing paths to retirement. Jessica shares why personalization remains only half solved, how AI could reduce the effort required to explore financial scenarios, and what an AI companion could offer across a customer relationship that spans decades. Listen to learn how AI could make retirement planning more personal, accessible, and easier to understand. Blake Morgan was called "The Queen of CX" by Meta. She is a customer experience futurist and author of three books on customer experience. Follow Blake Morgan on LinkedIn For regular updates on customer experience, sign up for her weekly newsletter here. Learn more at www.blakemichellemorgan.com 

Jill and Tom open the show reviewing news from the city of Toledo where three members of a family perished in a crossover last week as a result of carbon monoxide poisoning. Little is known at this point regarding the tragedy, except that the vehicle was running with the air conditioning in use. The hosts also discussed recent news that potential EV shoppers no long worry about vehicle range as much as they do home charging. Listen in for why this might be the case. Tom notes that, five years into its run, the Ford F-150 PowerBoost (hybrid) does not seem to be generating as much consumer interest as might have been initially expected. Price may be an issue, or just a general lack of interest in hybrids by large-Pickup buyers. Still in the first segment, Jill reviews the redesigned Mazda CX-5 compact crossover. Has the CX-5 lost some of its "Mazdaness?" Listen in for details. in the second segment, the hosts welcome Jeremy Barnes of Mitsubishi to the show. Jeremy talks about the the maker's updated Outlander compact crossover, as well as its Mitsubishi Motors Momentum 2030 business plan. Mitsubishi plans to roll out a new model every year until 2030 in the U.S. market. Listen in for details. In the last segment, Jill is subjected to Tom's "Is it a VW Trim Level?" Quiz. Listen in to see how she scored.       Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Artificial intelligence is transforming government, but where should agencies begin, and how can they adopt AI responsibly?In this episode of The CX Tipping Point Podcast, Martha Dorris is joined by Jeremy Wilcox, Senior Director for Strategic Solutions at C3 AI and former leader at the U.S. Digital Service, the Department of Homeland Security, and Forrester. Together, they explore how AI is redefining government customer experience and what it takes to successfully implement it across the public sector.Jeremy explains the differences between generative AI and agentic AI, why agencies should focus on people and processes before technology, and how AI can reduce friction, improve productivity, and deliver better outcomes for both employees and the public.The discussion also highlights practical AI use cases in contact centers, human resources, procurement, and finance, while addressing the importance of data quality, governance, human oversight, and change management. Jeremy also shares why agencies should target smart automation—not full automation—and offers insights on avoiding the growing risks of "shadow AI."Whether you're a government executive, CX leader, digital services professional, or simply interested in the future of AI in the public sector, this episode provides actionable insights for building more effective, citizen-centered services.Thank you for listening to this episode of The CX Tipping Point Podcast! If you enjoyed it, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners!Stay Connected:Follow us on social media:LinkedIn: @DorrisConsultingInternationalTwitter: @DorrisConsultngFacebook: @DCInternationalResources Mentioned:Citizen Services Newsletter2024 Service to the Citizen Awards Nomination Form

Marketing is different than it was five years ago, especially now that AI is firmly entrenched in so many communities. Kiera talks about how AI, online reviews, and local trust are more important than ever, and what you and your practice can do to keep patients coming your way. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent- Dental A Team (00:00) Hello, Dental A Team listeners. This is Kiera, and I hope you're having a great day. I am having a great day. I love being in office with offices. I love working with practices. I love being with our team. I love seeing my team elevate and grow. I love watching and seeing just wins. I love hearing how our clients are doing. I love to see the wins our clients are getting. Honestly, dentistry is so great and it's fun. It's fun to see the evolution of the Dental A Team. I remember when I started this, there is no way, shape, or form that I honestly thought.   That we would have this many clients that I get to celebrate and love on and just rally to see them hitting production goals that they never thought they'd do, having profitability, working through leadership team issues, ⁓ revamping what they believe is their why and their power. very invigorating to see offices wanting to possibly sell to a DSO and then finding other alternatives, having offices sell to DSOs, having offices bring on partners and associates. To me, that is one of the most like   rewarding parts of owning Dental A Team is to see so many people and to get to be friends with so many of you and to truly watch I would say like the good guys and girls win. And ⁓ my job and our company's mission is to truly like your success is our passion. So I'm excited. I hope that you're excited. I hope you remember the dentistry. We're so lucky to be a part of dentistry. We get the most incredible job and it's it's not just a job. I think it's a life changing experience we all get to be a part of. So today I just want to kind of like dive into like   AI reviews and ⁓ trust are genuinely kind of changing how patients choose their dentists. And I've been watching this and we've been talking about it within our private doctor communities and ⁓ just recognizing that the world's changing on how people are picking dentists now and how are they finding you? And this is a little ⁓ I feel local. So some areas are gonna have more AI influence versus other areas are possibly going to have less AI influence.   But I think for all of us to just kind of figure out like how are patients choosing to go to the dentist? How are patients coming and picking dentists? Cause I do believe that marketing and the AI, it's different than it was five years ago. So I'm also finding that patients truly have already figured out who they're probably gonna call before they even call you. So like they're gonna determine do they trust you or not before they even make that first phone call. And before I used to feel like we could win them over, and I still believe we absolutely can, but a lot of it's already coming. And so it's coming before they talk to you.   And it's more than just having a website. It's you gotta be able to build that trust online with your patients before they even walk through the door, before they even want to make a phone call with you. So I just want to talk about like how is AI changing behavior, why our reviews like genuinely matter, how things are changing over there, things are shifting. there's some new algorithms if you're not familiar with how Google is switching it up for us, and really just trying to give you guys some preps because I believe that there are maybe some possibly three areas for a practice to focus on to really like   be the choice of your community. So we're big on making sure that we work. We work across the globe. We work across the nation. So seeing practices and how patients are making decisions from small boutique country villages to very metropolitan cities to places where there's not even like more than like five team members to choose from, to little isolated islands out in the Caribbean, you name it, we've seen it all. And so just really trying to help offices ⁓   look at things differently and to be observant. And so I want you guys to to realize that there's still ways to stand out. I think there's still ways for us to make big influences. And right now, AI is so new that we don't know all the ways of how it's working. And so just giving some tips and ideas to kind of have that healthy conversation of what is the innovative way for practices as of today, knowing that it could shift and change. But I believe that when we're on the cutting edge and we're being attentive to this, we're trying to stay   as up to date as possible without like killing ourselves off, I think is very important and very astute as CEOs. they have the phrase innovate or die. And I believe the practices do need to innovate. We do need to be on top of this. Otherwise we will get ⁓ dated very quickly. So ⁓ I think what was happening is patients are they used to rely a lot on referrals and I still think that that is a piece of it. But I will say it's a referrals and then it's a verify.   So they're verifying referrals. They're looking to see, hey, my friend told me this dental office. I'm gonna go double check it. And the way I'm gonna double check it is I'm gonna go read the reviews. I'm gonna check their website. I'm gonna look at social media. I'm gonna search online. Do you how many people are looking? Like you guys, I just went on a trip. I asked Chat GPT. I said, build me out the best hotels, the best locations. So people are starting to use AI. It's not all algorithm from the reviews and different pieces. It's pulling from that, but it's also not there. So we're kind of all looking like AI tells me this and I'm gonna go check the reviews. So   We're starting to have a lot more pieces to that. And so I really do believe like your online presence is a lot of times the exact first impression. And we're looking at evaluating trust before they come in and they're going to like evaluate your treatment. So can I trust this? Do they have a good online presence? And I know that that's annoying because not all the best practices are the ones with the highest reviews. However, society and for years of training of five stars, we're starting to learn that that's what we trust.   So I believe that there can be two practices side by side, similar services. One has recent reviews and online engagement and like very clear online presence. The other one hasn't updated anything in years. Patients are gonna look at both of those side by side and they're most likely probably gonna choose the one with the great reviews. Even if they're identical practices, even if they do the great same dream, even if the one who doesn't have a strong online presence is better, people don't know that. And it like you have to be present, you have to be winning online in order for people to want to come and work with you. So   For me, it's you've got to make sure you're building that trust online. You've got places where people can see you. And we have to remember different types of buyers are going to look at this differently. So if your demographic and population is going to be a more senior patient base, you might still be newspaper flyers, ⁓ having webinars, CE, things like that, where you're in person with them more. If your demographic is anything of like 60 and younger, they're probably online. not all the 60, like from the 50 to 60 range, that's still variable.   But anyone pushing that 50, they are in that realm where they have been trained with reviews and looking online and things like that. So, and regardless if your patient base is older, you have to remember that next wave of patients coming that are probably going to be your patients long term. They are that younger generation. So people don't want just recommendations anymore. They want confirmation. Like I want to trust. I think that in the world of AI where people are really questioning what's real, what's not real.   We're asking for referrals. We're verifying online. We're trying to put all the pieces together because we're inundated with so much noise that people are really trying to sift through the noise to figure it out. So ⁓ I think if you one one call to action on that is like re review your online presence this week as if you're a brand new patient. What's our social media look like? What are our reviews saying? When was our most recent review? What's our worst review? It's okay to have a bad review. Like it truly is. How you respond to that bad review is actually going to weed out patients and it's also going to show people a lot about you.   It's okay to not have the best reviews. It's not okay to have a lot of bad reviews, but it is okay because guess what? Everybody goes on there and the first thing we do is we look for the newest and then we go for the worst. We want to see, we want to see what happened. That's what's also going to make you stand out is real. I don't want you having a lot of bad reviews, but it's okay if you do. It just depends on how you respond and also pay attention. Are there things that you can fix and change with those reviews? Sometimes even calling those patients can help with those reviews. But look at that, see, go ask people to like type into Chat GPT.   Go do it on your own. See if you pull up, see where things are at. Are you the most recommended dentist? Look at those items. If you're not pushing like five, six, seven, eight hundred reviews right now. A lot of people are going to gloss over because there are other dentists that are going to whoop you because they've got like they're going to beat you in the race because they have more reviews than you. So that leads into our second thing of reviews really are becoming word-of-mouth marketing. And they're not just nice to nice to have anymore. They truly are like part of the patient experience. And so   You've got to have consistent review generation. You've got to have reviews that are talking about patients' stories. You got to have team involvement asking for feedback. Now, a latest update with Google algorithm is if they have the team member's name in there, they're starting to like disqualify some of those. I did have a practice tell us that they lost like 15 reviews in one day. Now, this feels a little weird to me, and I hope Google's listening. Not that I think they care about Dental A Team podcast, but I hope they do. Because to me, I'm like, I actually want patients to talk about.   their team. I understand that there's ways that we can gamify the system and we can like have our team members try to get their names and reviews. However, a lot of people are going to talk great about it. So in our mastermind, we were talking, we do have a dentist who has over 1500 reviews and she said where she's actually getting the reviews is right at the end of the appointment when they're checking out. They are asking for reviews right then and there and the text message is going to that patient while they are still in the practice. And people are like, we don't want that. Like they're busy on that. And I was like, guys, she has 1500 reviews.   I think she's got something going really, really well for her. She's figured it out. She's doing an incredible job and they're going for it. So this is something where like mistakes on reviews are where we only ask occasionally. You've got to be very consistent. We've got to be asking every single time. ⁓ we don't want reviews to be an extra task. Like, we don't want to ask for reviews when there's a problem. We're like once in a blue moon. You've got to have a steady stream of consistent reviews coming through. I love Swell. Swell's been one of my best best.   Review generators across the board. I've tried tons of them. I personally love Swell. You guys can tell them Dental A Team sent you. We still get like OG back at the very beginning when Zeke and Kiera met when we were just babies building our businesses. And Zeke still honors that pricing over there. So definitely would recommend them. It's Swell ⁓ dot I think it's CX. It's been a while since I've said their website, Swell dot CX. sorry, Sw Swell CX.com, I believe is their website. And   Head on over there, the SwellCx.com, let them Dental A Team sent you. It is truly one of the absolute best review places, but putting it right then and there, asking for it, having them go through. Some people use their computer softwares. Regardless, you need to be attracting and getting reviews on a consistent basis. And I'm talking like one, two, three, four, five a day. Yes, I said a day, because think about it. If you have two hygienists, if you've got four hygienists, if you've got six hygienists,   We are seeing eight patients a day. So minimum you're probably seeing 16 patients a day on hygiene side. Doctor side's probably pulling in at least eight more. You're seeing like 30 to 50 patients per day on a low end, up to like 100, 150 on a high end, even up to 200. Pediatric, you're seeing a ton. So think about if we're only getting like even 5% of those patients are leaving a review. That's a very small amount that I believe that we can all get trickling in there. So reviews.   At scale, they are going to build trust. So think about it: the best restaurants, the best thing, but be a practice that's review-worthy. We've talked about this on so many other podcasts. We can link some of those for you. But make sure that your practice is doing an incredible experience because you want to have a consistent review process instead of hoping that reviews will happen naturally. You've got to be asking for it. And I know that that's annoying, I know it's awkward.   Do believe me. Do you think I like coming on here and be like, hey guys, leave us a review? So if you want to feel good about a review, go leave us a review. Give five stars on Dental A Team, give five stars on our podcast. It feels good to leave reviews. And so that way you can also feel good asking for it. And it's something where just like working out doesn't feel good at the beginning, but then it feels real good. This is just asking people to like share their great experience with the world about you. There is nothing wrong. If you've done a great service, ask those people to share about it. It's a great way for more patients like them to find you.   So that's gonna be like step two. And then step three around that is going to be like, I do believe that local trust is becoming a very big competitive advantage. So technology is growing, AI is growing, but I still believe that like trust still wins and having local people and consistent people like building that local trust. So having those reviews, having those referrals, having raving patients. I just came from an office. I'm so proud of them. They've grown from four ops into 15 ops, and now they're looking to add on to 25 ops. So   it's only been a couple of years. I think we've been together about four and a half years. So really fun. And to see them, they're getting patients looking at their reviews, having people tell them that they're a great dentist and they want to go. But it's just a consistent patient experience. It's community involvement, strong referrals, team consistency, follow-through. And I'll say just being good humans, like treating patients like humans. ⁓ patients, I believe they want confidence, they want connection, and they want credibility and they want to know that you're you're authentic.   Again, we talked about there's so much out there that's not authentic. We've got so many people and it's like, what's real? I went, I was doing a gym photo shoot and they're like, pick photos that you like. And I showed my trainer which ones and she's like, Kiera, you picked all AI photos. And I was like, Well, shoot, that's not even fun. Like, we don't even know what's real or not real. Things look so real and they're not. So people still want to know that it's real and authentic. And so having a great patient experience, having it where you're involved in the community, ⁓ being the dentist that the community chooses, being a part of things.   Being a human, having authentic connection to your patients, giving them confidence and having a team that really backs you is, I believe, a lot of great ways for you to still be competitive, even in spite of a world that's so, so advanced in technology. ⁓ and I really do believe that private practices have a huge competitive advantage of treating people like people. ⁓ I think it's like the Ritz-Carlton's tagline is ladies and gentlemen serving ladies and gentlemen. Like, what if it was like,   Dental professionals serving, like human beings serving human beings. We're just here to serve them and to love them and help them have this amazing experience at a place where most people don't even enjoy being. So I believe that technology might help patients find you. I believe that trust, connection, consistency, continuity is what's going to help them continue to choose you long term. And I want you to remember that just because a patient's been seeing you forever doesn't mean that they're with you forever.   I do believe that every time they come to you, it is an opportunity to rewin their trust to bring them in, to help them, to help them see that this is ⁓ the the best decision that they could ever make. So really truly you've got to be visible because visibility gets attention, the trust, the connection, the community, it keeps the patients with you. So look at your practice and see like, what are we doing every week to build trust with our patients? How are we making sure that we're genuine and authentic? What is that our culture? Is that what we preach?   go read the reviews, see what people are saying about you, ⁓ look to see where people are referring and just be good humans. Like I I know that seems so silly, but be a great human goes a long way. I think it's starting to become the currency that people are looking for of being kind, being considerate, being connected, being authentic. ⁓ so again, remember patients are looking for that proof before they even make the phone call. So you've got to be visible, you've got to have reviews, you've got to have things out there. ⁓   Reviews are like your modern word of mouth. So they're gonna read, people are gonna look at it, they're going to see. And then having that local trust, that community connection can be a great differentiator. So that's a great way to stand out. It's a good way for people to talk. Have your care to share cards, give them to people. We had podcasts on that. Like remind people to share you with their friends and their family because I still believe that referrals are one of the fastest ways to grow your practice and be the dentist that people want to refer. I think that that's probably my like final line. Like   Be the dentist, be the dental practice that people want to refer to. And I think if that's your mantra, that's your mindset, you're gonna win every single day. I wanna be the dental consulting company that people refer to. I wanna be the consulting company that when you need help, you think about us. I wanna be your best friend in the industry. I wanna be the person that you can count on to always give you non-filtered advice to truly give you the best of the advice. I will constantly be elevating myself and I wanna be that person for you. I wanna be the dental consulting company that dentists choose and the teams choose, ⁓ that they trust that they know that are gonna take care of them.   And I hope that you want to be the dental practice that your community chooses. So go out because really you can continue to win patients over. AI is coming in, technology's coming in. You've got to be visible. It's non-negotiable. You have to do it. It's just what it is. You got to check yourself there. You've got to be present there first. And then you got to make sure that that what we say online is what we really do. And in person is actually better than out there. If we can help you guys, this is what we do. We improve patient experiences, we improve.   How to ask. We help get your teams on board to ask for those reviews. we help make it very fun for teams and for owners. So reach out. I'd love to help you out. As always, guys, don't fall behind. Innovate or die. Be the dentist that the community chooses. Be the dentist that you're proud of. Be the practice that you're proud of. ⁓ be authentic to you, but make sure that you're visible because I would hate for somebody who's not as great as you.   Just because they have a stronger online presence, patients are going to them when I know you're the better dentist. I know that you have the great hand skills. And I'm not here to pit dentists against each other. I'm here to say, I want the best dentist, which is you listening, to win. You're the best dentist, you get the best treatment. Patients only have 32 teeth, and most of the time they only have 28. And I want those 28 teeth to be taken care of for as long as possible from the best dentist. And that's you. So get yourself visible. You have an obligation to share yourself with other people because they deserve to have the best clinician. They deserve to have that.   Get the review so people know about you, post on social media, and then make sure that you've got a great connection and a great community. If we can help you out, reach out. I'd love to help you. Like I said, I want to be the dental consulting company that you choose, that you share with. And I believe that that's how most of our practices feel about us. So come be a part of it. I'd love to have you be a part of us. Hello@TheDentalATeam.com. And as always, thanks for listening. And I'll catch you next time on the Dental A Team podcast.  

In this episode, Dave takes a close look at the rise and fall of Pharmapacks, one of the largest Amazon sellers in the world back in 2016. For e-commerce sellers, this is more than a sad business story; its a reminder of how the mix of scaling, investors and thin margins can turn into danger really quickly.  Thinking about taking some risk off the table? Or are you looking at taking an extended break from e-commerce in general? Know what your e-commerce business is worth with Quiet Light Brokerage. More Staffing connects ecommerce founders to top Filipino talent across supply chain, operations, CX, marketing, finance, and creative. More Staffing helps you build a team with real depth, at a cost structure that makes it viable for a brand at any stage. Check out More Staffing today to get all of your open positions filled for Q4. Timestamps 00:00 - Introduction to Pharmapacks and its significance 00:29 - Pharmapacks' rise to the largest Amazon seller in 2021 00:59 - What happened to Pharmapacks and its bankruptcy in 2022 01:42 - The business model and early success of Pharmapacks 03:05 - Market environment in 2016 and the reselling boom 04:02 - Investments and growth fueled by private equity 06:26 - Impact of COVID on Pharmapacks' revenue and operations 07:19 - The attempt to go public and market collapse 11:12 - Factors leading to Pharmapacks' collapse and high overhead 14:38 - Post-bankruptcy and current status of Pharmapacks 15:32 - The liquidation of Pharmapacks' assets and lessons learned 20:22 - Key takeaways for e-commerce sellers and strategic insights Resources Mentioned Quiet Light Brokerage More Staffing Packable - 3PL Services As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

How much of your marketing and CX investment is being undermined in the final mile by a sales conversation that goes off the rails?Agility requires our customer-facing teams do more than recite a script; they need the situational awareness to navigate complex conversations in real time. This capability isn't just a sales skill—it's a critical component of the overall customer experience.Today, we're talking about the gap between traditional sales training and real-world performance. Most reps forget the majority of what they learn, and classroom theory often fails to prepare them for the pressure and unpredictability of live buyer interactions. We'll explore how AI-powered simulation is moving beyond static role-play to create deliberate practice environments where teams can build the muscle memory needed for high-stakes conversations.To help me discuss this topic, I'd like to welcome, Sam Dorison, Co-founder and Chief Executive Officer at ReflexAI. About Sam DorisonSam Dorison is the Cofounder and CEO at ReflexAI. An expert in artificial intelligence strategy and product deployment, Dorison has been involved with AI-powered products in industries ranging from mental health to cybersecurity to smart cities. Before launching ReflexAI, he served as Chief Strategy & Innovation Officer at The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ young people. There, he published 5 peer-reviewed articles on mental health and oversaw teams including crisis services, training, research, technology, and finance. Dorison previously worked at McKinsey & Company and Harvard Kennedy School. He graduated summa cum laude and Phi Beta Kappa from Princeton University's School of Public and International Affairs. He also holds an LL.M. from Cambridge University and a master's degree from University College London, both as a Marshall Scholar. Beyond ReflexAI, Dorison is heavily involved in causes that support families impacted by cancer. Dorison lives in New York City with his husband. Sam Dorison on LinkedIn: https://www.linkedin.com/in/samdorison/ ---------- Resources ---------- ReflexAI: https://www.reflexai.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other generative AI tools, Chaser is the only platform that brings AI-powered project management into Slack, where teams already work. Chaser is based in Toronto, Canada. Learn more at trychaser.com.The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.