Marketing for Creatives Show | Marketing Tips for Creative Entrepreneurs and Small Business Owners

Ep #160: Hosting a podcast was one of the best things for the last few years. Besides many interesting people you meet it opens up new opportunities for growing your business. In this episode I’ll share with you how it was to have a podcast for 2,5 years. You will learn: Why I stopped this podcast Why you should start a podcast and how it will benefit you Why set the goals for a podcast and what they could be What to pay attention to when you plan your episodes My experience with creating this podcast Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #159 You know those days when you get on a Zoom call and you look like a panda with dark circles around your eyes because of a terrible light or when you download your call and the audio sounds bad. From now on forget about that. Today we're gonna solve all these problems. I got a brilliant guest for you Larry Becker. In this episode, Larry Becker shares how to always look great on camera for your video calls like Zoom, FaceTime or Skype. With more than 2 decades on camera, Larry produces business videos for clients and coaches entrepreneurs and executives to be their best on camera. In an unexpected turn of events, Larry's book, Great On Camera, was released in the middle of the Corona virus lockdown and his tips videos for being better at Zoom meetings gained national attention, beginning with a feature article in USA Today. Now Larry is busy every day, coaching the exploding population of executives on camera, and providing media interviews on the topic as well. You will learn: Larry worked with many successful media companies like B&H, Canon, Tamron, and others being on camera a lot so he started writing his book Great On Camera putting all his experience there right before the coronavirus pandemic Start working on your stuff today so when the opportunity comes you’ll be ready for your success A checklist of what you need to take care of to look great on camera for your Zoom calls How the position of your camera can change the whole look How to look great on camera even by simply wearing the right clothes When you need to buy some extra equipment and when you can use what you have For the extra light get flat light panels and/or LED light and use Larry’s tips on how to position them to have a great video quality Larry uses Canon 80d for filming and streaming his video calls How to film yourself on camera with an easy to make the teleprompter Tricks on how to look great when you create a welcoming video for your company The mistakes that you want to pay attention to look great on camera Three steps that will help you to look great on camera on your next Zoom call Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #158: If you’re on the journey of writing a TED talk then first, congratulations! It’s such an exciting experience. And to make your preparation easier I invited one of my favorite people to go to when it comes to writing - Kristina Paider. Together we discuss how to write a TED talk. A Hollywood Scriptwriter's Approach. And today we’ll cover what to begin with when you prepare your TED talk, how to start and end your talk and mention all those small details that you better pay attention to when you write a TED talk. Kristina is the creator of The Hollywood Approach, which helps people get clarity, create a bad ass game plan and expedite results on the stories they are telling – and living. As a writing coach and editor, she helps people apply the same techniques used by Hollywood screenwriters to books, keynotes, marketing, TEDx talks, and also… real life! Her clients include a wide range of heroic characters and companies from luxury hotels, medical teams, researchers, authors, speakers, CEOs and high performers in 34 countries and counting. You will learn: How Kristina became a writing coach How to go with what you know when you write a TED talk How to find the right stories to share especially when you have a lot of them Know upfront how long is your talk and keep it up to 15 minutes A three-step process that Kristina uses to write a TED talk Where people often get stuck when they write a TED talk How to combine several stories in one TED talk to make it more powerful The nuances of crafting a TED talk for an audience you want to reach when your talk will be published, not those who will attend a TED event offline How to start and end a TED talk What you shouldn’t include in your TED talk Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #157: Is there even a place for a balance these days? The world just got flipped upside down. Have you thought that one day you will go to the bank with a mask on your face asking for money? Well, you need a mask because of the coronavirus, but the situation looks so weird from the side. You’ll definitely have something to tell your grandkids. Still, we need to figure out how to adjust to the current situation, so I brought to you a special guest today. In this episode, John Patrick Morgan shares how to create a balanced life in a time of uncertainty.  You will know how to create certainty in this uncertain time, how to balance your business and your family, and how to use this time to create an even better feature. John is a philosopher, teacher, and coach for individuals intent on living a beautiful life.  For two decades, he has been supporting entrepreneurs, athletes and artists to discover how their mind creates their reality and how through opening their heart, they can access deeper fulfillment, more power and exponentially greater results in their life and work. You will learn: John became an entrepreneur in his early ages and after trying himself in different areas he decided to be a coach Why marketing isn’t a necessary component especially when you start it How to find a balanced life when there is a lot of uncertainty How to cope with the situation where you lose clients, money or even a business How to organize your home life and business How to find your space when you have all family members at home How John dealt with his business challenges and grew his business even more since coronavirus lockdown What John did when the clients stopped working with him during this time Why keep serving people for free How to build your business these days Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #156: How great it is when people praise you and recommend even if it’s online. When people want to know more about you and your business they simply Google you. And here is where reviews may play a big role in deciding to work with you or not. In this episode, Brian J. Greenberg shares 3 best strategies to get 5-star reviews for your business. You will learn how to get more 5-star reviews and multiply them across the web. We’ll also cover which platforms are more important for getting the reviews and how to use them to get more sales. Brian, aka The Salesman Who Doesn't Sell, has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. You will learn: Brian’s main business in the life instance industry, which is very difficult to market online How Brian used reviews to grow his business How to leverage Better Business Bureau reviews How to use Google Business reviews The details you don’t want to miss when you use Google Business that will help your business to get higher in search What you need to know about E-A-T rating as one significant aspect of Google Business The platforms to collect the reviews on How to encourage customers to leave 5-star reviews review for you How to multiply 5-star reviews on other platforms How to use 5-star reviews to get more sales How to display 5-star reviews on your site Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #155: To sell something for $100 is easy, but then the higher the price you offer the more uncomfortable you feel and also some people are concerned about earning a lot. Let’s get into that money myths and see how you can increase your prices and earn what you really want. In this episode, Michelle Lynne shares why money is not bad and how to earn what you worth. Michelle is the owner of ML Interiors Group, a successful design firm based in Dallas, Texas. She is also the owner and founder of Designed for the Creative MindTM, where she teaches interior designers and decorators the proven practices, effective processes, and profitable systems -- leaving them with more time to design. You will learn: Michelle worked in a corporate environment when that company was sold so she decided to start her own business Michelle’s struggled with valuing herself when she just started her business and almost didn’t make any money in the beginning How she shifted from treating business like a hobby to actually like a business Why money is not a bad thing The more money you have the more money you can serve and the more impact you can have How to change the attitude towards money and start charging what you worth Do you really need a conference to charge more right away? Or there is a way to manage your ability to charge more and confidence How to know what to charge and feel confident with it How to analyze a year of your work to increase the revenue and effectiveness of your business Write everything you do within a project and start putting that into the systems Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #154: Who would know that such things as pandemic will hit the world? So many entrepreneurs experience a difficult time right now. But every crisis leads to at least two options you can complain and cry about the losses or take your time to calm down and get into the new game of entrepreneurship being even stronger. While everyone stays home now is a great opportunity to build relationships and grow your personal brand. Because people all around the world spend more time than ever online and on social media. In this episode, Dan Kuschell shares how to build authority and prosper in stressful times. Dan helps entrepreneurs get unstuck by implementing unique systems that achieve accelerated growth. With 25 years of experience, he's started 11+ companies, & coached over 5000 entrepreneurs from a variety of industries around the world. He has been rated as a top 25 Influencer by Influencive, and his podcast is recommended by Forbes magazine. You will learn: Dan started working in the direct response marketing company and got obsessed with human behavior that led to opening his own company How Dan started working with such well-known leaders as Brian Tracy, Dean Graziosi, Joe Polish  How to put value first to get the return What’s missing when people try to grow their authority and how you can leverage that How to build your content model in a modern way and what needs to be different nowadays How to pivot in this stressful time if you’re a brand new How to connect with the clients and thrive in a difficult time Your message makes you different from many other businesses Treat your online relationship like the regular offline relationship How to build your email list People need a connection right now. If you can, email them daily Narrow down your focus to relationships, getting your message with video views, emailing your list regularly Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #153: Our today’s guest within about half of the year exponentially grew his personal brand on LinkedIn and as you will listen, you’ll know that he didn’t have any experience in doing that, had to overcome his anxiety of filming himself and learn the technical part. It was challenging, but all manageable for a busy entrepreneur as he is and as you are. And in this conversation, we’ll cover all you need to start with and succeed in creating videos on LinkedIn. In this episode, Frank Mengert shares how to use LinkedIn videos for personal branding. Frank is a Founder & Creative Visionary @ ebm, a national HR technology firm. Every day he wakes up inspired to be the best version of himself - even if it is just small increments - by using three principles: LEARN, CREATE & SHARE. Learn something new, create something that didn't exist and share something with someone. You will learn: Frank lost his job so he decided to start his IT company Gary Vaynerchuk who told him to start posting LinkedIn videos but it took Frank half of the year to actually to listen to this advice How he overcame his anxiety of filming LinkedIn videos What Frank posted in the beginning Captions to the LinkedIn videos increased his reach by 3-4 times An example of a video context where Frank got a high level of engagement Frank's process of creating LinkedIn videos What he uses for editing the videos and how he makes them eye-catchy What time works well for posting LinkedIn videos What Frank would do differently if he would start all over What important metric to pay attention to when you post videos on LinkedIn How to find people to engage with to grow your audience on LinkedIn Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #152: How good it is when someone refers you a new client who more likely will buy from you. The most common situation that comes to mind is a word of mouth marketing. But today we’ll talk about more than that. You’ll know what is and what isn’t a referral, how to find people who will refer others to you and how to cultivate those relationships that you won’t need even ask about referring new clients to you. It will just happen. In this episode, Stacey Brown Randall shares how to get more referrals without even asking for that. Stacey is a multiple award-winning author of Generating Business Referrals Without Asking, host of the Roadmap to Grow Your Business podcast and national speaker.  Stacey has been featured in national publications like Entrepreneur, Forbes, Investor Business Daily, CEO World, Fox News, and more. She received her Master’s in Organizational Communication and is married with three kids. You will learn: Stacey had an HR consulting and constantly struggled to find clients and failed. And when she started her coaching business, she put an effort (without even knowing it) in building the referral clients that helped her business to thrive The biggest lesson that Stacey learned from the failure of her first business What is and what isn’t referral and why this distinction is important to grow your business Start with understanding who your referral sources already are and start tracking them Start building better relationships with your referrals 4 main types of referral sources People don’t care about your business and how to refer you the clients. But they will refer you if they trust and care about you because you showed that in the first place What to do if people refer you the wrong type of clients How to find referrals if you just building your business 3 steps to get more referrals within next month Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #151: Having a bunch of followers doesn’t bring you clients. Posting consistently on Instagram doesn’t bring you clients either. While all those are good, the relationship with your followers is what will help you to grow your business and sell more. As you know, people buy from those who they know, like and trust. In this episode, Sue B. Zimmerman shares how to build relationships on Instagram. A lifelong Entrepreneur with experience that led to privately coaching hundreds of business owners to find their own traction and success through online marketing and education. You will learn: Sue started her first million-dollar business at 22 and then built a few more and the key in all of them was the personal relationship that she built with people  Communicate with people online as you do offline How to build relationships on Instagram The practical examples of how Sue build relationships with her Instagram followers How to use direct messages on Instagram to build better relationships on Instagram How you make people feel is the key to building relationship and community online How to make online communication with people more personal How to use mini-series in Stories to have better engagement with your Instagram followers How to create an engaging content How to use different types of content to build a strong presence on Instagram that your audience (and Instagram algorithm) with like How Sue uses a branded hashtag to build a stronger community on Instagram How Sue’s communication system looks like so she could keep up with the Instagram community, podcast interviews, speaking engagements, etc. How Sue sells her service and courses How to be strategic with your content on Instagram and constantly achieve your goals there  Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #150: We’ve talked about personal branding a lot, but here we’ll get focused on your strength that many people don’t pay much attention to. A story. Your story as an entrepreneur. The stories of your clients that you helped.  And the message, or in other words the story, that you bring to others to serve more people. All of these is a powerful personal branding strategy that gets you more visibility. In this episode, Kay Fabella shares how to get visibility for a personal brand. Stories = visibility = diversity = equality — and it's Kay's mission to amplify the voices of leaders from underrepresented groups to build a more inclusive world. Kay Fabella created a bilingual English/Spanish brand in 2014 that reached an audience in 27 countries, and led to media features in Fast Company, Thrive Global and Huffington Post.  She now teaches her simple *three step visibility system* to minority entrepreneurs who want to learn to 400x their audience organically for more income and impact. You will learn: Kay started her business as a way to build a portfolio for a Masters degree, but she liked a freelance part of it and grew her business out of that How sharing the stories helps you to get consistent visibility The main story in the foundation of your personal brand is your personal story How to pick the stories that will help you to develop your personal brand and will be a core message of how you position yourself How to define what personal stories to share and how much to open up to people to show your vulnerability and what you went through An example of crafting a personal branding story for a coach that helped people to escape 9 to 5 jobs to become an entrepreneur How to share your stories to get more visibility for a personal brand The places and sites that will help you to establish a personal brand (and you no need to be everywhere on social media for that) The tactics to leverage Quora to build your expert status How to build meaningful relationships that will help your business What much time to spend on building your personal brand daily and how to manage it How to start small even if you don’t have much time and resources and grow big Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #149: Saying content marketing I mean all kinds of content you create whether it’s written blog posts, video, audio, social media or your website, anything. So how to make all of them work together to help you to get more tractions and attract your ideal clients? This is what we will discover with our guest today. In this episode, Trevor Young shares how to use content marketing to get more PR. Trevor helps professional experts and aspiring thought leaders build visibility, influence & trust in the marketplace. He is the author of two books - microDOMINATION and his latest, CONTENT MARKETING FOR PR. He blogs at PR Warrior and hosts the podcast REPUTATION REVOLUTION. You will learn: Trevor started as a journalist, then built a few businesses and got into blogging and content marketing in 2007 which helped to build his personal brand Know what kind of content creation is your strength 5 important factors of using content marketing to get more PR How to be different in the market where everybody talks about the same things in the niche More content isn’t always better Case study: How well GouletPens, a company that sells fountain pens, does content marketing across many channels The marketing mantra: how can I help the most people? Because if you help the most people, you’ll get business Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #148: Dov Gordon shares the secret of growing your business using joint ventures. You will know, what kind of joint venture partners to look for, how to create a network of joint venture partners so you could regularly help each other, and what projects you can work with joint venture partners that will help you to grow your business. Dov helps consultants and experts get ideal clients. Consistently. For the millions who are not the charismatic guru-type - Dov helps them get great projects, with great clients, earning a great income. He and his small team take a tactic-agnostic approach. They help you build a strong strategic foundation and to apply it to build a simple, client-getting system that is best for YOU. You will learn: Dov wanted to work with more entrepreneurs, coaches, consultants and to grow that business he started looking for joint venture partners and build a big network through that Why grow a business with the joint ventures Some people are suitable for your joint venture network and some not Have an idea and purpose for your joint venture network The examples of how to grow a business using joint ventures online and offline How to create a network of the joint venture partners to you can do businesses  How to connect with people to invite them to be a part of your joint venture network Connect and work with those who resonate with you and leave those who you think are not a good fit Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #147: Have you ever wondered how to get paid even before you start work? In this episode, Jonathan Stark shares how to get paid 100% up-front. We’ll get into the details on how to ask about getting paid 100% up-front, how to overcome the common obstacles like if a client says, 'it’s expensive’ and how to get this deal. Jonathan is a former software developer who is now on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals. You will learn: Jonathan worked in a company where he was getting paid hourly which he didn’t like so he started his software developing company and started asking to get paid100% up-front.  How to set the price to be comfortable to ask for 100% payment up-front. What to do with a fear of rejection when you raise your price and ask to get paid 100% up-front For getting paid 100% upfront you need to have brand awareness and have clients trust you What to do to have a better chance for clients to pay the whole payment up-front Don’t work with clients that you don’t like How to deal with the client’s objectives when you sell What to do when people say it’s too expensive Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #146: We’re going break the most common rule that all other social networks have – creating a lot of content - and still build a powerful personal brand on LinkedIn. Because LinkedIn is different from Facebook or Instagram and in many ways it’s much easier than other platforms. In this episode, Viveka von Rosen shares how to build a personal brand on LinkedIn without spending a lot of time on the platform. Viveka is a Cofounder and the Chief Visibility Officer of Vengreso, the world’s largest digital sales transformation company.  Known as the LinkedInExpert, she’s author of the best-selling “LinkedIn Marketing: An Hour a Day” & “LinkedIn: 101 Ways to Rock Your Personal Brand” She is a contributing expert to several of LinkedIn’s official blogs and Guides, and is often called on to contribute to publications like Fast Company, Forbes, Money, Selling Power, Entrepreneur, Social Media Examiner, etc. You will learn: Viveka run an office center in her hometown when she was introduced to LinkedIn - a new social media platform at that time and she went all-in The first steps to building a personal brand on LinkedIn How to position yourself as an expert without creating a ton of content The type of content you can create and share on LinkedIn to build your personal brand How to get more visibility on LinkedIn How hashtags work on LinkedIn Use 3-4 popular hashtags so it will help your posts to reach more people How to strategically connect with people to build your personal brand and business on LinkedIn How the LinkedIn algorithm works How to get more referrals through LinkedIn How to be effective and rapidly grow your personal brand on LinkedIn spending less than one hour a day there Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #145: When it comes to online analytics some people know the basics, but many don’t even look at it. It seems too complicated.  In this episode, Chris Mercer shares how to use Google Analytics to track what brings you clients and increase sales. He will explain in simple ways what stats to pay attention to, how to discover how people find you online, how to track your results and increase sales. All of that you can do using Google Analytics, which is free and easy to add to any website. Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. In short, Mercer helps marketers know, trust, and grow their numbers. You will learn: Chris started his business creating WordPress sites and teaching others to do that when people began asking how to use Google Analytics to track the effectiveness of the sites. It led to building a business he has now. What stats to pay attention to when you measure online marketing results How to find out which traffic sources work and which ones aren’t How to use Google Analytics to analyze the engagement and conversion rate of your online traffic sources How to analyze a customer’s journey to see where there are problems on the site The extra tools that will help you to measure online statistics and customer’s journey How to measure how much it cost you to bring a new customer How to use Google Analytics to increase sales Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #144: The interesting way you can get clients on LinkedIn is not actually putting a lot of content and hope that the right clients would come to you. It’s finding the right clients and build the connection with them by yourself like in the real life. And when you connect with people the effective way to build that trust is to have a stunning LinkedIn profile that will tell people that you’re the one who can solve their problems. I’m super excited to introduce you to our guest today John Nemo who is personally rewritten and optimized the LinkedIn profiles of A-List Entrepreneurs, Bestselling Authors, Business Coaches and Consultants including: Chris Brogan, John Lee Dumas, Mari Smith, Tom Ziglar, Dan Miller, Ray Edwards and others. And he will share how to set up a LinkedIn profile that attracts clients. John is an online course creator and bestselling author who helps business coaches, consultants, entrepreneurs and small business owners generate quality leads, build their client base and increase revenue using digital marketing platforms, tools and strategies like content marketing, LinkedIn and webinars. The author of 8 books, John is a former Associated Press reporter, Talk Radio producer, Award-Winning PR director and social media consultant based in Minneapolis, Minnesota. You will learn: John quit his safe 6-figures job to work on his business and within 90 days on LinkedIn, he could close the deals on those 6-figures that he got on his regular job It’s easier now to use LinkedIn to get clients  Stop using LinkedIn as a resume about yourself, instead make it about your audience and how you can help people How John narrowed down his service and LinkedIn profile to debt collectors How to set up a headline of your LinkedIn profile so it will get people’s attention right away Exactly what to write in your summary How to apply John’s 3P system: Profile, Prospect, and Profit How to use the information that you see on other people's LinkedIn profiles to connect with them to build connection and trust from the first message John shares his way to sell on LinkedIn through direct messages To make your messages more personal you can send photos, voice messages, and even videos. When you create them about your contact they make people feel special How to set up your LinkedIn profile if you focus on several audiences If you want to switch your focus in service or audience just change your LinkedIn profile Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #143: The fear of public speaking is in the top three around the world. It looks like staying in front of the crowd sharing your message is so terrifying that a lot of people don’t get to the public speaking at all. So you’re the lucky one because if you still have any doubts and fears left if you should do public speaking or not my prescription do it. And today we will cover different kinds of fears of public speaking and how to overcome them so you can be more confident in it. In this episode, Mike Acker shares 7 strategies to overcome a fear of public speaking. Mike is a speaker, leadership coach, and bestselling author, with over 19 years of experience in speaking, leadership development, and organizational management.  Mike was raised in Mexico and then moved back to the United States for college, where he was a nationally ranked debater. Now he uses his experiences to help others. You will learn: Mike started his coaching business as a side hustle that grew up into a profitable business For each person, fear of public speaking can be different. Find your fear, why you’re afraid of public speaking and work on it The fear of public speaking often comes from the past when someone made you feel embarrassed Be over-prepared for the stage so when you get there you’ll be able to do your best How it’s important to be ourselves How to learn from other speakers and develop your unique character on stage Get to know people before your speech so it won’t be a crowd of random people anymore, but you’ll know who you talk to It’s not about you. People think about you on stage much less than you think they do Be in the present moment for people when you are on stage. The fear often comes when you think too much about the feature or get stuck in the bad past How to calm down to get rid of the fear of public speaking 5 minutes before you go to the stage when you have the most anxiety Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #142: Growing your following, buying online courses trying to implement what you learn, having someone to coach you, but not getting the result that you actually want can be frustrating. So it was for our today’s guest. But she could manage that and drive all that experience into her passion that turned out into an online coaching business. In this episode, Yulia Tarbath shares how to create a coaching business that allows living an international lifestyle. Yulia is a business coach for health and wellness professionals. She had built a successful six-figure business online and has lived an international lifestyle for 10 years, traveling to 30 countries, working online. Her passion is helping coaches grow their business by developing and marketing their signature coaching offers. You will learn: Yulia was born in Russia but then moved to the UK where she was bullied at work. That led her to start a health coaching business How after many failures in business she made it profitable How to create a coaching business with the high ticket clients The process from the free consultation to a paid client How clients find Yulia in the first place How to coach people online Three steps that will help you to grow an international coaching business Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #141: Did you know that you can start working with brands even if you have a small social media account?  We will cover what you need to start working with brands, how to find those that would want to work with you and then, we will go through the whole process from reaching out to them to you getting paid. In this episode, Elaine Rau shares how to find brands to work with on social media campaigns. Elaine lost her job, her home and her brother-in-law all in one week. Stuck in a developing country, she had to come up with a solution ASAP, so she started LadyBossBlogger.com to help her learn how to make money online.  Since its conception, LadyBossBlogger has garnered a massive audience of 170,000+ followers in under 3 years. It's a blog that helps entrepreneurs learn how to start, grow and scale their own online businesses. You will learn: Elaine started in the wedding business, but because of the family tragedy he quit and found herself in blogging How she started getting offers from brands How many followers you need to start working with brands About what crate content on your social media accounts to be considered as an influencer How to work with brands on social media You can’t just wait to be discovered you want to be proactive if you want to work with brands on social media What kinds of content brands like to sponsor on Instagram How to find brands to sponsor you on social media What to include in your social media kit for working with brands The process of working with brands on social media campaigns How much to charge and for what kinds of posts You need to get paid before you create any content for brands How to leverage events or places you visit to potentially connect with brands and collaborate on the social media campaign  Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #140: As an entrepreneur, you know how easy it is to get caught in the bunch of work and clients that pay you less than you would want to. Or maybe it’s just the time for you to get to the next level in your business. Let’s get organized and systemize your work so you’ll do what you love, make more money and let go of the stuff and people that bring you a headache. It’s so good when everything is in order. In this episode, Robin Waite shares how to cut out the non-fee-earning work and increase sales. Robin is a dedicated husband and daddy to two amazing girls, surfer and cyclist.  He is also the founder of Fearless Business - a business accelerator for freelance creatives looking to grow their income.  And finally, he is the author of 5 books, most notably Online Business Startup and latterly Take Your Shot. You will learn: Robin worked for a medical devices company where he learned the basics of business and then started his own marketing company What you need to have in business first before you automate and simplify it What to look at first if you want to automate your business and increase sales Where people get confused between marketing and growing a profitable business When you charge more you have less competition Three steps on how to cut non-fee-earning work and increase sales with the example for interior designer How many people actually set the price for their service (and why you shouldn’t do the same) Why the right mindset about money is important in having a sustainable business that constantly brings you money Change to the value-oriented service from the hourly rate Learn to say No to the low-fee projects Robin's diary detox for getting more productive in business. How he analyzes what makes money, the growth activities, doing activities, floating activities, How to apply 70-10-2 activities to your business: 70 conversations, 10 consultations, that bring 2 clients.  Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #139: You know, I like to bring you practical tactics and I often test what our guests share before or after the interview. And I so much wanted to share this one with you because I’ve done a new speech using these technics literally preparing a few days before it and got great feedback. Everybody loved it.  The idea of using a story journal for speaking is so awesome so I couldn’t miss the opportunity to bring you our guest today.  In this episode, Eric Edmeades shares how to be confident to speak anytime with your story journal. He will teach you how to use your life stories in speaking, how to organize them to be able to find the right one when you need and how to be able to give a good speech even if someone will ask you about it a night before. Eric is an internationally recognized business speaker, film producer and serial entrepreneur.  Eric’s varied business background includes mobile computing, medical simulation, augmented reality gaming, 3D camera engineering and Hollywood special effects.  Eric is also the founder of WildFit and the creator of both Inception Marketing™ and Business Freedom™ -- a business ownership methodology that empowers you to own a business that doesn’t own you. You will learn: Eric was terrified to do public speaking but his desire to have an impact became stronger than his fear How he started a story journal If you had an emotional response on the situations happened in your life start collecting those stories and putting into a story journal How to organize your stories in a story journal How to plan your strategic objectives before you give a talk  How to use the same stories for different talks How to start and end the talk The fear of public speaking is often cut in half the first time the audience laugh on one of the jokes How to use stories that you’ve heard or read in your speeches How to practice your stories to be able to share them any time How to craft a signature talk What an emotional impact per minute is and why it’s important How Eric gave a talk that people asked him to give one night before the talk Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #138: That’s been another great year. As always, it was filled with ups and downs. Now looking back, think about what you’ve learned and how you can use that experience to make 2020 an amazing year! Here, on Marketing for Creatives show I also reviewed all the episodes of 2019 and put together tips from six marketers with the key elements to use in your business next year. In this episode, we’ll talk about how to grow your personal brand in 2020 using online marketing. You’ll hear the experience from Alex Khan, Brendan Kane, Lou Mongello, Dan Gingiss, Michael Schein, and Alex Nerney. I’ll put the links to their full episodes in the description in the order they appear in today’s conversation so you can listen to those that will resonate with you the most. You will learn: The opportunities online media gives for personal branding Social media is a dialog between you and your followers How to leverage social media for personal branding The tricks to rapidly grow your social media followers What is your return on investment of having social media followers? How to set yourself apart from your competitors How to build brand loyalty and make people talk about you The examples of how to create a sharable experience How to leverage the names of other well-known people to grow your personal brand in 2020 To stay focused on the specific niche is important if you want to grow to 6-figure business or more Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva Resources from this interview: How to Grow Your Audience with Instagram Live with Alex Khan How to Get 1 Million Followers in 30 Days with Brendan Kane How to Use Disney’s Marketing Strategies in Your Business with Lou Mongello How to Get People to Share About Your Business on Social Media with Dan Gingiss How to Create a Media Buzz for Your Business with Michael Schein How to Make Your First Six Figures Blogging with Alex Nerney

Ep #137: It’s so common to find the audience's pain points and fears and then write your content and marketing materials from that angel: making people feel kind of bad about their life or themselves and you give then the solution. What about to change that typical way of communication with people to positivity? Understanding your audience and knowing their pain points is still important, but let’s show them with a fun perspective. In this episode, Allie LeFevere shares how to use fun over fear: the new, powerful way to compel your audience. Allie is the co-founder of Obedient, a humor branding agency—the first of its kind—that turns businesses into unstoppable, unorthodox, unforgettable brands.  Rooted in the power of fun and the potency of humor, they launch brands and campaigns that hook consumers in...and keep them coming back for more.  At the end of the day, every evil genius on their team lives to prove that you don’t need to prey on the fears of your consumers to make the kill. Instead? Excite them to death. RIP, your sad sales and long live fun. ;)  You will learn: How Allie started specializing in branding and marketing using fun and humor as a primary approach What has more effect on people fun or fear  How understanding your audience’s pain point helps to reverse that to fun content There is no need to make people feel bad to make a sale How to implement fun elements into your branding How to find inspirational ideas to use in your branding and content marketing The examples of fun campaigns from Spotify, Postmates, Thinx How to understand more about how you position yourself now The examples of how to use the knowledge about your audience pain point to embrace them and build better brand loyalty because of that Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #136: Everyone from time to time experience fear, feel uncomfortable to do certain things or struggle to make things happened in life.  You may be surprised, but a lot of those insecurities come from one believe that your body and mind know so well, which is I’m not good enough.  Just think about it. Perfectionism? - I’m not good enough in this, I have to be better. Obsessed with how you look and what people think about you? - Again, I’m not good enough, I have to buy stuff to look pretty. I have to learn more, so they will see that I’m good and I deserve it. Even such a thing as selling or even accepting money. Have you experienced that uncomfortable feeling to promote and sell your stuff? Today we’ll talk about the cause of all of this and how to overcome this damaging belief.  In this episode, Marisa Peer shares how to boost your confidence and attract success by overcoming this 1 damaging belief. Bestselling author, motivational speaker and leading celebrity therapist and pioneering hypnotherapist trainer. Marisa has been voted best speaker at Awesomeness Fest and was named Britain’s best therapist by Tatler magazine. Marisa has spent nearly three decades treating a client list that includes international superstars, CEOs, royalty, and Olympic athletes and is the creator of Rapid Transformational Therapy and the hugely successful I Am Enough movement.  You will learn: Marisa wanted to be a child psychologist and it was very difficult, so instead, she became a personal trainer and then developed her therapy method An overeating habit is mental problems The cause of every addiction or search for more stuff to feel happy such as fame, love, pay rise, etc. is a damaging feeling 'I’m not good enough' Many things you didn’t do in life because of the greatest fear of being rejected Find the reasons why you got this feeling I’m not good enough. Being enough and having a significant life is a choice Why people so afraid of rejection Why some people feel uncomfortable selling and some are confident to sell any time When someone rejects you it’s only one opinion. Find another opinion  The examples of famous people such as J.K. Rowling, John Lennon, One Direction band and others who got rejected and how they overcome that Recovering from rejection is a choice How do not let criticism in How to deal with a money block and feeling I’m not worthy What to do if people around you put their negativity and limiting beliefs on you How to attract success Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #135: Let’s imagine that you create a lot of content, you blog consistently, you put all of yourself into that, but nobody buys. Such a terrible feeling. Ok, it’s too dramatic. Maybe you’ve got some sales or weren’t that good and consistent in blogging. But any way you want to see better results from your blog. How to get more sales? How to create content that will support your sales offer? How to plan a content calendar? In this episode, Lacy Boggs shares how to leverage your blog to be your most powerful sales tool. Lacy is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. You will learn: Lacy worked as a writer for a magazine, but when she got pregnant, she quit and started a food blog and became a freelancer After struggling to make money from her writing she finally found the way to grow it as a business  Is blogging dead? And why there is still a space for you How to use a blog to get sales How to set goals for your blog to make it your powerful sales tool How to create content that converts How to align six months of content with your sales strategy How to use blogging for selling a regular service How to plan promotional content for the sale season or a product launch The first place to look at on your blog if your content doesn’t convert Why you should spend more time promoting your content rather than creating How to promote your blog posts Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #134: The effective way to learn more about anything is to ask the best people in the industry, those who directly involved in what you want to know and can share the experience with you. But if you do that go further, share what you know with others. It will position you as an expert too. In this episode, Paul Smith shares how to become one of the world’s leading experts by interviewing people. Paul is one of the world’s leading experts in business storytelling.  He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books Sell with a Story, Lead with a Story, and Parenting with a Story.  He holds an MBA from the Wharton School, is a former consultant at Accenture, and former executive and 20-year veteran of The Procter & Gamble Company. You will learn: How Paul came up with the idea to write Sell with a Story book Why Paul did so much research about sales How he picked people for interviewing and how he reached out to them What were his expectations on the projects and how that turned out How long it took him to interview people and write his books How he became one of the world’s leading experts and how it impacted his life Why he picked only one person to interview for his next project and how different it will be Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest. Follow on YouTube @MarinaBarayeva Follow on Instagram @MarinaBarayeva

Ep #133: Organizing such online summits is a great way to quickly grow your audience. The main thing you need is an interesting topic that solves your audience’s problem. And from today’s conversation, you will learn, how to plan a virtual summit, how to find speakers, how to promote it to generate more leads and how to make money out of this. In this episode, Dr. Mark T Wade shares how to organize a virtual summit and generate leads. The episode is packed with practical tips. Mark is a founder of the Virtual Summits Software, Creator of the One-Day Summit & Host of the NUMBER ONE rated Virtual Summit Podcast has helped hundreds of entrepreneurs achieve success with Virtual Summits.  Dr. Mark went from brick & mortar to multi-million dollar online business using the strategy called the One-Day Summit Formula.   Having created 6, 7 & Multi 7-figure businesses all from using summits, he now helps some of the top influencers in the world set up their Virtual Summits using these strategies. You will learn: Mark worked in the health space when he heard about virtual summits and decided to try it by himself What a virtual summit is Types of virtual summits and how each of them works Different ways of organizing a virtual summit that can benefit you An easy way to organize virtual summits with the prerecorded expert’s videos  How to find and manage the process with the speakers How a virtual summit quickly helps you to grow your email list Low cost and effective promotional strategy How to leverage the expertise of well-known speakers to grow your and their authority Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #132: The story behind the video that went viral by itself on YouTube because it touched the hearts of millions of people. She was a teacher with a big dream to change the world. And to make her dream come true she put her life experience into the short video with the message to be kind to others. There were fears, discouragement, and no clear plan of how to grow it big. But she passed all of these and it was the beginning of her non-profit organization. In this episode, Orly Wahba shares how to make a viral video that gets millions of views and changes people’s life. Orly is an educator, entrepreneur, motivational speaker, author and community activist, passionate about inspiring and motivating people to make the world a kinder place. In 2011, Orly founded Life Vest Inside——a non-profit organization with a mission to inspire, empower and educate people of all backgrounds to lead a life of kindness. Life Vest Inside gained international acclaim when Orly’s award-winning film Kindness Boomerang went viral, receiving over 30 million views, landing her a spot at TED2013.  You will learn: How Orly came up with the idea to film Life Vest Inside Why and how she started her non-profit organization and what role Life Vest Inside video played in launching it How to make a viral video when you have a meaningful idea that worth sharing, but no marketing or business experience How Orly planned and filmed her viral video Why it took her 1 year before she uploaded a video on YouTube How to deal with the challenge when people around you don’t believe in you and what you do What helped a video go viral Orly’s expectations when she was making a viral video and how it impacted her life and company What she would do differently if she would start a similar project these days Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest. Follow on YouTube @MarinaBarayeva Follow on Instagram @MarinaBarayeva

Ep #131: In the episode #78, we talked with Rand Fishkin about how to optimize your blog post for SEO to get on the first page of Google. It is a useful guide on how to use SEO now. However, it's still too confusing to keep up with all Google updates. Let's get through the most common SEO mistakes that prevent your blog from getting higher positions in the Google search result. In this episode, Sam McRoberts shares how to find and fix the most common SEO mistakes (even if you're non-technical). Sam is the founder & CEO of VUDU Marketing, has been doing web design and online marketing for 20 years, and specializes in SEO audits and strategies for companies such as HTC, Microsoft, Nokia, Getty Images, HostGator, Goodreads, and Amazon.  Sam is the author of Screw the Zoo (#1 Amazon bestseller in self-help), a book about escaping from the mental and societal cages that keep us trapped, and is a contributor for Inc. and Entrepreneur.  Sam is also a digital nomad and a big fan of flag theory, and has traveled around the world non-stop with his wife and son for the last 18 months and counting. You will learn: The new updates of the Google algorithm that emphasizes creating quality SEO content How Google can know if your article serves the needs of a person who searched for your topic How to find the topics for the website with the related questions and queries that people search for How to use Facebook and Instagram ads to increase the reach of your content Why copying another website structure can hurt your SEO How to better optimize links on the home page How to use Google Analytics to find where people come from, what posts they visit on your site, and from what pages leave Why it's important to set up the conversion tracking for your checkout and lead form On mobile devices, your site should load within 2-3 seconds. Google will ignore the sites that take more than 5 seconds to load The apps that will help you to optimize your website How videos and audios affect your SEO Three common SEO mistakes people make and how to fix them What to do with an old content: rewrite, delete or leave as it is Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest. Follow on YouTube @MarinaBarayeva Follow on Instagram @MarinaBarayeva

Ep #130: Media appearances can tremendously increase your popularity and personal brand. It’s also a great way to market your business. And I’m not talking about the advertising. Today you will learn how to get featured in all kinds of media with good content for free.  In this episode, Cameron Herold shares the secret of how to get chased by the press.  Cameron is a world renowned business coach, speaker, author, and the founder of the COO Alliance, the world's leading network for seconds in command. After helping grow 1-800-GOT-JUNK? to tremendous heights, Cameron realized his passion for helping other business leaders grow their own companies, and the rest is history. You will learn: How Cameron found out that it's easy to get media coverage How he got 5200+ unique stories for the company he worked for The kind of stories that bring different angel view on your business and that media can be interested in How to find the contact data of the journalists How to pick media that will be more beneficial to your business Why you need to reach out to the journalists instead of the editors How to offer your story to the journalists that they would want to write about you for free The examples of stories that you can adjust to you as an entrepreneur and pitch to the journalist already today Why you better have a media kit instead of a press kit Why quality will be better for you than quality How to get better results when you got published on any media How to pitch bigger media in the industry Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube @MarinaBarayeva Follow on Instagram @MarinaBarayeva

Ep #129 (Part 1): One of the most common questions that people ask when they meet for the first time: What do you do? Looks like a simple thing, but many entrepreneurs struggle with it. How to explain what you do that would be on point, make people want to know more and potentially will bring you clients? This time we are going to have a little different form of the episode. We’ll answer all of those questions and also will see how to use it on practice. We will take my photography business as an example and right during the episode we will change the typical conversation I have with clients into a more effective way. In this episode, Ryan Foland shares how to get people interested in what you do. Ryan is a communication expert who is recognized by Inc. Magazine and Brand24 as a Top Digital Marketer and has been named a Top Personal Branding Expert by Entrepreneur Magazine.  In his keynote speeches, online courses, and his new book Ditch the Act, he helps business leaders learn how to market themselves by harnessing the power of vulnerability and authenticity to build better, more relatable, and more profitable personal brands.  You will learn: How through different stories to tell people what you do and how Ryan does it with his entrepreneurial story Why both the good and bad parts of your stories are important People don’t care about your story, but they care about how they see themselves in your story Why you need to offer more than just a solution and how to easily do that Ryan's 3-1-3 method or how to explain what you do in 3 sentences, 1 sentence, and then in 3 words The simple twist that will change how people see what you do, will make them interested and want to learn more Why everyone in business solves the problem (even if you sell creative stuff) The live experiment: How we improved the regular introduction of my photography business showing from the position of solving the problem and encouraging people to think more about that they need a photography service Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube @MarinaBarayeva Follow on Instagram @MarinaBarayeva

Ep #129 (Part 2): One of the most common questions that people ask when they meet for the first time: What do you do? Looks like a simple thing, but many entrepreneurs struggle with it. How to explain what you do that would be on point, make people want to know more and potentially will bring you clients?  Today, Ryan Foland shares how to get people interested in what you do. In this part of the episode, you will know how to turn that idea of solving a problem that we’ve got here into 1 sentence and then even into 3 words Ryan is a communication expert who is recognized by Inc. Magazine and Brand24 as a Top Digital Marketer and has been named a Top Personal Branding Expert by Entrepreneur Magazine.  In his keynote speeches, online courses, and his new book Ditch the Act, he helps business leaders learn how to market themselves by harnessing the power of vulnerability and authenticity to build better, more relatable, and more profitable personal brands.  You will learn: How to get more clear with what problem you solve, what your solution is, and who you work with How to use that to get more people interested in what you do and work with your ideal clients How to explain what you do in one sentence The creative and simple way to intrigue people with what you do How different ways of telling what you do may associate you with 7/11 or Ritz Carlton You get more clients when you’re focused on solving a problem How to get people interested in what you do without explaining how you do that How to help other people refer new clients to you Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube @MarinaBarayeva Follow on Instagram @MarinaBarayeva

Ep #128: Public speaking is one of the easiest and powerful ways to market your business. When you know what makes a good speech that resonates with the audience, how to collaborate with event organizers and other speakers you connect with all people at the event.  If you did a great job, then it will definitely bring you more speaking gigs because people will start refereeing you to other events. In this episode, Andrew Davis shares how to get more speaking engagements by treating speaking gigs as a partnership. Andrew is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy. You will learn: How Andrew gives 65 speeches a year all over the world and does only speaking and writing books for a living How to get more speaking engagements after each time you speak Why it’s important to change from ‘How to’ speaker to ‘How to Think’ speaker The most important elements of the speech that will help you to get more speaking engagements 4 levels of the audience and which will bring you more money Why your speech needs to have more than just practical tips to get more speaking engagements afterward How Andrew promotes the events where he speaks  How to create a promotional video for the event How to get more speaking engagements if you just starting out with speaking Andrew’s 30 days social promotional plan Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube @MarinaBarayeva Follow on Instagram @MarinaBarayeva

Ep #127: You probably have heard many stories about people who travel, blog or vlog about something and earn money. If you randomly post about everything, there are not many results you will get. Instead, mix what you’re interested in with the particular niche and audience. The more specific you get, the easier it is to build your tribe.   In this episode, Alex Jimenez shares how to turn your passion for traveling into a profitable business. She picked packing tips as a niche for her travel blog, and it turned out into a successful business.  You will know how Alex grew her blog audience in the beginning and what channels she uses nowadays to market her blog. Also, you’ll get tips on how to monetize your blog and what mistakes to avoid. Originally from Los Angeles, Alex has been traveling around the world since 2008. Living out of a single carry-on suitcase, Alex’s nomadic lifestyle combined with her business background gives her a unique packing perspective which has propelled Travel Fashion Girl’s popularity enabling her to live as a digital nomad blogging on the road. You will learn: How Alex quickly grew her travel blog in the beginning How to blog for people and then optimize for SEO Why Travel Fashion Girl site succeed and how important it is to focus on the niche How she uses a Facebook group to build the community and drive traffic to the blog How to manage a Facebook group to keep it engaging  How Alex uses Facebook Live to grow her audience How repurposing content helped her to grow her social media channels When and how Alex started monetizing her blog How she makes money out of her blog now Why she doesn’t work with sponsors and when she has the exceptions Why you shouldn’t do what everybody else is doing Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #126: A viral video is any video that is spread rapidly through online sharing. Nowadays, a video called viral when it hits more than a million views. It seems like the virality depends on other people and if they will or will not share your video. But is there anything you can do to help it go viral? Actually yes. Learn how to plan, test, and promote your video to make it go viral. In this episode, Jay Davis shares how to make a video go viral. Jay is the CEO of Creatably an ad agency that specializes in helping startups achieve phenomenal growth. They do this through disruptive marketing campaigns that focus on unexpected content and proprietary distribution. You will learn: How Jay started with YouTube and discovered the power of viral videos The key factors that help a video go viral How Jay created a viral video based on the idea of the Fruit Ninja game and the case studies of other viral videos Instead of copying others think about how you can do things differently and combine unexpected How to plan a viral video When you make a viral video for marketing, not only educate people about your product but also entertain them The difference in promoting a viral video when you made it for marketing where you expect to get profit vs for spreading a meaningful idea where you don’t sell or promote your business directly Why it’s easier to make a video go viral on LinkedIn Why it’s a bad idea to cross-promote your content on different channels and send people from one social media platform to another one  How to get more organic reach  How to promote a video after you created it How to test and analyze the data that will help your video go viral How to make a video go viral on a budget Why constantly creating content is an important factor in creating a viral video Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #125: When you watch the Disney movies, they always involve kind of a fairytale. The same happens if you come to the park, you feel happiness, enjoy the experience, and later tell your friends how exciting it was. What does make Disney Parks so special? How can you use Disney's marketing strategies in your business? How to build such brand loyalty? In this episode, Lou Mongello shares how to use Disney's marketing strategies in your business. Lou is a former attorney who pursued his passion for Disney, is the author of multiple books and audio tours about the parks, and is the host of WDWRadio.com, an award-wining podcast about the Disney brand, Parks, and Studios.  He is also a speaker and coach who helps others build their business and brand by sharing lessons learned from Disney, as well as through a variety of mediums including social media, podcasting, and live video, as well as why and how to create and grow an engaged, loyal, and passionate community. You will learn: How and why Lou changed his career from a layer to a Disney expert Lou's approach to making the significant changes in life and what he thought he would regret about No matter what business you're in it is the relationship business Disney park marketing strategies that you can implement in your small business How to build brand loyalty as the Disney parks do that makes people talk about you everywhere How Disney parks make people feel special There are too many ways to connect with people through content and social media. Pick those that you are ready to stick to for a long time  Why it's more important to focus on people who already follow you and engagement with them, instead of focusing on trying to get the next follower Think about your customer's journey as a day in a Disney park, where the experience goes through all day. Even the end of the day is the moment of the celebration with the fireworks. The last experience is just as big as the first  How Lou hosts his meetups, makes people feel special and what we can learn from that To make people feel special online take your time and give them the personal response on their emails, messages or comments "The best way to sell is not to sell at all" - how it works for entrepreneurs Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #124: Evernote is the app that many people use. And you probably too. If you’ve never used it check it out after listening to the show. It is a to-go tool, especially for busy entrepreneurs, where you need to take notes on the go.  Today you will learn how to use Evernote to manage your daily tasks, how to organize your notes better, and how it helps to build better relationships with people in business.  In this episode, Charles Byrd shares how to use Evernote for business and be more organized. “The Chaos Killer” - A Silicon Valley veteran. Deep background in joint ventures, lead flow systems, and productivity. Reveals secrets that will organize your team, reduce your anxiety, and x2 your business. You will learn: How to plan your day using Evernote to be productive How to use Evernote for business to manage the work with your clients and projects that you work on How to quickly find what you need in Evernote How to track the referrals in Evernote How to use Emoji and tags to manage your notes Other apps that will help you to be more productive and organized in business Let’s get in touch: Get free personalized tips on how to grow your personal brand marinabarayeva.com/influencer    Did you get new insights? Please leave a short review on iTunes Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Ep #123: It isn’t easy to grow a personal brand. It may take a few years until people start recognizing you in the industry. If someone would tell you that you could make it within a year, but you need to do consistent work, would you put an effort in it? In this episode, Cody Wanner shares how to grow your personal brand with a daily vlog.  He built his authority and his agency by documenting one year of his life and business growth. You will know why and how he did it, where he found the ideas for vlogging every day, what challenges he had and how it impacted his life. Cody is a filmmaker, freelancer and YouTuber specializing in consistent content creation in all platforms. You will learn: Why Cody decided to do one year of daily life on YouTube What was his experience when he just started a daily vlog How watching Casey Neistat’s YouTube channel helped Cody to find his own style of a daily vlog How to come up with the content ideas for daily videos to stay consistent How to grow your personal brand with a daily vlog and what strategy made a bigger impact on Cody’s career How Cody planed the content for videos The challenges of a daily vlog What he would do differently if he would do another year of daily vlogging Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

Ep #122: If you like shortcuts, willing to do some research and be creative, then this is the way for you to become popular quickly. In this episode, Michael Schein shares how to create a media buzz for your business by leveraging names of other well-known people. You will learn how it works and will get some examples. One of the case studies we'll discuss is how Michael wrote an article called "Why Gary Vaynerchuk is flat out wrong," and you'll see how it turned out. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their industries. He also writes for Forbes, Inc., Huffington Post, and Fortune about marketing, storytelling, and the phenomenon of hype.  In particular, his pieces on hype have garnered hundreds of thousands of views, with his article about Harold von Braunhut, the creator of Amazing Sea-Monkeys, becoming an Inc. Top 10 Most Viewed Article. Time Stamped Show Notes: [00:22] About the episode and Michael Schein [01:54] Michael wasn't happy in a corporate world, so he changed his career to a freelance copywriter [06:27] How experimenting with writing he wrote an article "Why Gary Vaynerchuk is flat out wrong" that created a lot of media buzz and Gary himself responded to it [09:39] What a hype concept is and how people used it [14:37] Examples of how to use a hype concept in marketing to create more media buzz [19:01] What to do to start creating a media buzz like famous artists [24:49] How he used his concept to write about Gary Vaynerchuk [28:37] Pick the way to communicate that is right for you [32:06] Treat every piece of content as an experiment to see how it works [36:11] Where to find Michael online [37:15] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show Let’s get in touch: Get free personalized tips on how to grow your personal brand marinabarayeva.com/influencer    Did you get new insights? Please leave a short review on iTunes Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Ep #121: Knowing your audience in business is the key to success because then you know how you can serve them. However, another essential thing there is people need to trust you before they buy from you. You will know how to find out more about your ideal clients through interviewing people from your target audience, how to reach out to the top professionals in your industry asking about their experience, and how to publish a book using your discoveries, that will establish you as an expert. In this episode, Josh Steimle shares how to get to know your target audience better and establish credibility with it. Josh is the creator of The 7 Systems of Influence, a framework to help executives, entrepreneurs, parents, teachers, authors, speakers, and leaders of all types to build and maintain effective influence.   Josh has appeared on national and international TV and radio, more than 70 podcasts, and speaks globally. In 2016, Josh published Chief Marketing Officers at Work, which includes interviews with 29 CMOs from companies like Spotify, Target, PayPal, GE, and The Home Depot. It was recognized as one of the 5 Best Business Books of 2016 in Success Magazine, and named one of 11 Marketing Books Every CMO Should Read by Forbes. Time Stamped Show Notes: [00:22] About the episode and Josh Steimle [02:32] How Josh got to China and how he managed his business between China and the US [06:21] How losing a client led him to the idea to write Chief Marketing Officer at Work book [09:06] How he got a book deal with the traditional published even if it was his first book [12:23] How he decided what people to interview for a book [14:52] How Josh leveraged LinkedIn to get in touch with many chief marketing officers [17:39] Why he chose this particular audience for interviewing and how that opened many doors for him [19:13] What he asked when he interviewed people [21:38] A big challenge you get after publishing a book [22:46] How he collaborated with the journalist to write about his book [27:26] The opportunities that Josh got after publishing all those interviews [31:19] What Josh would do differently if he would decide to do another similar project [33:01] The problems you may face if you go with the traditional publisher [34:02] Where to find Josh online [34:16] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show Let’s get in touch: Get free personalized tips on how to grow your personal brand marinabarayeva.com/influencer    Did you get new insights? Please leave a short review on iTunes Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Ep #120: Whenever you sell something, stories sell much better than direct pitches. Learn when and how to use the stories to prepare a person for buying, to make a sale and to upsell your service. And of course, you will hear many stories with the examples. In this episode, Paul Smith shares 25 sales stories that every salesperson needs to have. Paul is one of the world’s leading experts in business storytelling.  He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books Sell with a Story, Lead with a Story, and Parenting with a Story.  He holds an MBA from the Wharton School, is a former consultant at Accenture, and former executive and 20-year veteran of The Procter & Gamble Company. You will learn: Why use stories on each step of the sales process instead of just answering questions or proving why you’re good so people would buy from you How to craft a sales story What sales stories to tell when you introduce yourself What stories will help you to prepare for the sales What sales stories will help you to build the connection between you and a customer What sales stories to tell when you make the main pitch How to handle objections and negotiate using the sales stories How to you close the sale with the sales stories How to manage customer relationship with the sales stories  Let’s get in touch: Get free personalized tips on how to grow your personal brand. Take a quiz at marinabarayeva.com/influencer   Did you get new insights? Please leave a short review on iTunes Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Ep #119: People like to post interesting and exciting things that happened to them. Be the one in the industry which creates an extraordinary experience for clients so they would want to talk about you. You will know how to improve the experience of working with you, will get examples of how it worked for other companies and inspiration to try in your business.  In this episode, Dan Gingiss shares how to get people to share about your business on social media.  Dan is an international keynote speaker and consultant who believes that a remarkable customer experience can be your best marketing. He has held leadership positions at three Fortune 300 companies – Discover, Humana and McDonald’s.  Dan is the author of the book, Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, a host of the Experience This! Show podcast and a regular contributor to Forbes. Time Stamped Show Notes: [00:22] About the episode and Dan Gingiss [01:49] Dan worked for 20+ years as a marketer in the corporate companies and only recently decided to become an entrepreneur [04:44] How he started specializing in customer service [08:28] What motivates people to share about your business on social media [11:44] How to make people talk more about you [14:20] How to find where to improve your customers' experience based on the example of the credit card company [19:01] An easy way to make your client's experience better [21:30] What people miss when they want to make people share about your business on social media [26:51] The trick that a spirits company used to make people share about them on social media [30:31] The simple thing that you would enjoy in the hotel at night and how even small things helps people to remember your business and share with others [34:28] The story of the hilarious email that Dan featured in his podcast [36:30] Where to find Dan online [37:52] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show Let’s get in touch: Check what influencer you are as an entrepreneur. Take a quiz at marinabarayeva.com/influencer Did you get new insights? Please leave a short review on iTunes Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Ep #118: Whether you are just starting with consulting or have been in this business for a while but didn’t hit 100k mark learn the ways to increase consulting business revenue, how to optimize your offer, and how to get more clients. In this episode, Jon Schumacher shares how to double your consulting business revenue. Jon is a revenue growth strategist, webinar specialist and online marketing consultant. Jon’s clients have earned over $10 million using webinars and online strategies.  Jon is the President of Marketing Mastery Media Inc a digital marketing consultancy focused on helping coaches, consultants, and service providers attract and enroll high-end clients using automation and organic marketing systems. He has been featured or mentioned on large publications such as the Huffington Post, Entrepreneur, Fox News, and the Good Men Project.  Time Stamped Show Notes: [00:22] About the episode and Jon Schumacher [01:47] How Jon completely changed his career from healthcare to marketing [05:08] The first thing to look at if you want to double your consulting business revenue [07:22] How to close more deals by managing the risks of the offer [09:39] How a "try me" offer that can lead to more sales [14:13] It's not always about what you do, but it's who you do it with. Focus on the right for your clients [16:32] The process of how people buy from you and how to find the weak parts there [21:09] Different ways to reach more people [22:42] What to do if you don't have many clients and a large network to market your service [26:04] Jon organized an online summit to grow his audience [29:17] How to speed up the growth to  double your consulting business revenue [30:42] The ways to sell more by leveraging your email list [34:59] How to increase your consulting business revenue if you still make less than $100k [38:42] Where to find Jon online [39:38] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show  Let’s get in touch: Check what influencer you are as an entrepreneur. Take a quiz at marinabarayeva.com/influencer Did you get new insights? Please leave a short review on iTunes Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Ep #117: What does it take to leave everything and go for an exciting adventure across the country? How is it to drive across the states, volunteer for different organizations, and share it through social media showing your ups and downs?  Challenging, unpredictable, and exciting! In this episode, Chris Strub shares how one person can create a lasting impact in 50 States within 100 Days.  Chris is the author of '50 States, 100 Days: The Book,' about his self-sponsored journey to work with a different youth-related nonprofit in all 50 U.S. states in 100 days.  Chris has worked with Humana, Big Brothers Big Sisters of America and The Salvation Army USA, and writes for Forbes about how nonprofits can successfully leverage social media. As the 'Giving Day Guy,' Chris partners with giving days nationwide to help them create massive attention spikes on social media on their giving days.  Time Stamped Show Notes: [00:22] About the episode and Chris Strub [02:05] Chris shares how he quit his job and why he took a road trip to 50 states over 100 days [07:02] The challenges of his journey [10:26] Why he decided that the project will be 50 states in 100 days [12:06] How Chris planned his trip [15:11] How he started getting on different social media during his journey [17:36] The difficulties of creating content while you travel [20:47] How Chris almost gave up but still found the resources on the way to finish his project [23:38] The power of community and how people helped him [25:57] The volunteer experience that Chris had during the trip [28:44] The impact that the project had on his life [31:59] The future plans of similar projects [35:42] Where to find Chris online [36:33] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show Let’s get in touch: Check what influencer you are as an entrepreneur. Take a quiz at marinabarayeva.com/influencer Did you get new insights? Please leave a short review on iTunes Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Ep #116: You will be surprised how simple it can be to create an online course. Based on your knowledge think about people who you can help and the solution you can provide them.  That’s already enough to launch your online course even this week. In this episode, Jason Van Orden shares how to create a profitable online course. He will share will you how he launches the courses and having people to buy them even before creating anything. Jason helps thought leaders to reach a larger audience with their ideas, create new income streams from their expertise, and build business models that align with their values and goals.  As a consultant, trainer, and strategist, he draws from more than fourteen years of researching top Internet influencers and experimenting with his own personal experience.  His experience includes creating multiple successful brands, launching over 60 online courses, teaching more than 10,000 entrepreneurs, generating 6 million dollars in online course sales, and 8 million downloads of his podcast.   Time Stamped Show Notes: [00:22] About the episode and Jason Van Orden [01:54] Jason combined his several passions, and that turned out to an internet business, coaching and creating online courses [05:07] Why and how he started several podcasts at the beginning of his online career [06:37] What to begin with if you want to create an online course [08:17] How to adjust an online course to the audience so they will buy it [10:50] How to plan the content for an online course [14:46] How to give more value in an online course that will allow you to charge more for it [16:30] How Jason launched an online course within three weeks and how you easily can do the same  [21:11] An example of how the framework of creating an online course works [23:22] How to create a digital online course [27:28] One of the biggest mistakes that people make when they create an online course [28:58] An example of creating the yoga course [31:07] Why Jason wouldn't recommend running Facebook ads for your first online course [34:17] Where to find Jason online [35:21] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show Let’s get in touch: Check what influencer you are as an entrepreneur. Take a quiz at marinabarayeva.com/influencer Did you get new insights? Please leave a short review on iTunes Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Ep #115: If you ever tried to do daily posting on social media, you know that it’s a challenge to be there every single day. When we talk about the daily show, it means at least five times a week so it’s about 20+ episodes per month.  That’s a lot! But no worry about it. In this episode, Nate Woodbury shares how to produce daily episodes for YouTube channel filming once a month. You will know how to plan quality content in advance, how 6-7 words key phrases will help you grow your YouTube channel, and how to film all your episodes in one day. Also, we got a bonus tip for you in the end how you can get some extra money on YouTube. Nate is a YouTube Producer, currently producing 12 daily YouTube channels. He helps entrepreneurs grow their YouTube following, and turn their channels into lead generation machines that generate seven figures.  He teaches others how to leverage their expertise on YouTube, and position themselves as the Hero that people are searching for. As a master of efficiency, Nate is expert in developing ways to minimize time and expense, and maximize results. Time Stamped Show Notes: [00:22] About the episode and Nate Woodbury [02:10] Nate had his web design company when people started asking him to film YouTube videos for them [05:24] Why get good results on YouTube you have to post at least five episodes a week [08:14] How to do keyword research using semrush.com before you film 20 YouTube episodes in one day [11:46] How to stand out on YouTube among many other similar videos [14:17] How to produce quality content over a year and dominate in your niche [16:50] How to film many YouTube episodes in one day [19:14] Editing tricks to make your video look good [23:16] How to edit your videos easier if you do that by yourself [25:21] Use Airbnb to find nice locations for filming [27:09] How to make your videos look different [28:23] How to write the description for your video on YouTube [30:56] How to film an intro that gets people’s attention [34:28] Where to find Nate online [36:31] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show Let’s get in touch: Check what influencer you are as an entrepreneur. Take a quiz at marinabarayeva.com/influencer Did you get new insights? Please leave a short review on iTunes Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Ep #114: Just imagine if someone would give you $10,000 or maybe even $100,000 to do what you want; wouldn’t it be great? Today you will learn how to find the corporate sponsors, how to write the proposal to have more chances to get the sponsorship, and how to get companies to sponsor you for a few years. In this episode, Linda Hollander shares how to get corporate sponsorship to fund your dreams. Linda is the industry leader in teaching entrepreneurs about business and sponsorship success.  She has over 20 years of experience as a business owner and does sponsorship and business consulting. Her clients and sponsors include Microsoft, Fed Ex, Citibank, Bank of America, Walmart and others.  Time Stamped Show Notes: [00:22] About the episode and Linda Hollander [01:38] After struggling with the job and toxic relationship Linda decided to completely change her life and start a business [05:02] How she found out about the sponsors and got them for her business [07:15] How to get corporate sponsors to fund your projects even if you just starting [09:31] How to send a sponsorship proposal [15:18] How to pitch corporate sponsors to have more chances to get the sponsorship [17:19] Do your research and ask your potential sponsors questions to find out how you both can benefit from the collaboration [19:39] The essential details about transferring you money and how you can use them [23:21] How to pick sponsors for your project [25:25] What can you offer to sponsors in exchange [30:37] How to get sponsors for your next event [32:07] How Linda got her first sponsor which was Bank of America [35:40] Where to find Linda online [37:27] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show Let’s get in touch: Check what influencer you are as an entrepreneur. Take a quiz at marinabarayeva.com/influencer Did you get new insights? Please leave a short review on iTunes Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Ep #113: You want the right people to buy from you. As much as you want to sell as soon as possible, taking some time and creating a connection with people first, may serve you better in the long term.  In this episode, Traci Reuter shares how to build a social media advertising strategy to engage your ideal clients. You will know how to plan your social media advertising strategy and how to engage with people to lead them to the sale. A great thing is that can also use a similar structure for your free content and test before you start doing any advertising. Traci believes that entrepreneurs and businesses can change the world, and her mission is to support them along the way.  As founder/CEO of Divine Social, Traci helps these business owners build/grow their brands so they can focus on providing value to their customers and positively impacting the world.  Traci is certified in all things related to Instagram and Facebook Ads (she currently manages nearly $4 million in ad spend), and she was recently a contributing author for bestseller The Ultimate Guide to Facebook Advertising (3rd edition). Time Stamped Show Notes: [00:22] About the episode and Traci Reuter [02:07] Traci worked as a vice president of AT&T when her husband got very sick, so it made her rethink her life and start her own business [05:39] Why Traci began to specialize in social media advertising [07:25] What to start with when you plan a social media advertising strategy [10:44] Understanding what outcome you want and how to increase your conversion from the ad [13:32] How engagement content helps to generate more leads [15:01] The strategic approach to creating engaging content that converts people to leads [17:12] Why spending money on ads with the hope to get clients right away can be a waste of money [19:17] The examples of how to plan engaging content and social media advertising to maximize the results [25:05] Why beside knowing, liking, and trusting you people also need to remember you before they buy [29:50] How much advertising and engaging content to put out and how much to spend on them [35:34] For social media advertising pick one offer at the time to lead people to [38:17] Where to find Traci online [39:03] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show Let’s get in touch: Check what influencer you are as an entrepreneur. Take a quiz at marinabarayeva.com/influencer Did you get new insights? Please leave a short review on iTunes Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Ep #112: Personal stories can be very touching. It is the way for you to connect with people on a deeper level and show that you get them, you understand their worries and desires. Happy, sad, funny, embracing, scary stories. Everyone has something to share. In this episode, Tom Jackobs shares how to sell more by sharing your personal stories. You will learn how to find your stories and craft them in a way that will help you to sell. Having a degree in Theatre has enabled Tom to help public speakers take their presentations to performances which turn in to more profits for their business. He's owned several businesses and public speaking and storytelling has always been a part of his growth strategy. Time Stamped Show Notes: [00:22] About the episode and Tom Jackobs [01:35] After working in the office Tom got health problems and was overweight that led him to fix his health and becoming a personal trainer [04:11] His business failed as he had difficulties with selling his work [07:02] The primary story that will help you to sell [10:29] How to find these personal stories that will help you to sell [12:18] How to structure your personal story that it will resonate with people [15:02] How to lead people to a sale [17:17] Why to tell embarrassing stories [18:50] How to quickly craft a personal story with an example of how a police officer wanted to shoot herself [23:32] The performing tricks to use when you tell your story on stage [26:16] The key steps on how to craft your personal story that leads to a sale [27:47] Where to find Tom online [28:54] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show Let’s get in touch: Check what influencer you are as an entrepreneur. Take a quiz at marinabarayeva.com/influencer Did you get new insights? Please leave a short review on iTunes Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Ep #111: No matter at what level of business you are right now, you can package your knowledge and start selling online. The product can be as low as $7 for a mini-course or more if you offer group programs or membership programs. You will learn what info product you can start with, how to find what to sell, and how to organize the process. In this episode, Beck Power shares how to create an info product empire. Entrepreneur, digital strategist and revenue stream enthusiast, Beck is an international speaker and founder of QueerHustle, community for queer women entrepreneurs. Time Stamped Show Notes: [00:22] About the episode and Beck Power [01:26] Beck started her business as a travel agent, but then decided that she wants to be a digital nomad and selling info products [04:19] What info products Beck created and which one was more profitable [06:08] For your first info product start with one problem that you can solve for your audience [08:02] It’s easier for you to create the right info product when you are a part of the niche you want to serve [11:07] Your first info product can be just $7 then you can sell the same people more expensive programs [12:43] How to sell group programs [15:49] How to package your info product [18:02] What you can and can’t automate in selling your info product [19:50] Why to test an info product first before spending money on ads [21:36] How to scale selling info products [24:00] Beck’s biggest mistake [26:45] The services that Beck uses to sell info products [29:33] What you need to sell your first info product [32:34] Where to find Beck online [33:11] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show Let’s get in touch: Check what influencer you are as an entrepreneur. Take a quiz at marinabarayeva.com/influencer Did you get new insights? Please leave a short review on iTunes Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva