Podcasts about utilize

Cupom de R$300 na inscrição do Pricing Strategy Program!Utilize o código BTCNEWS300PSP, válido até 09/10/22.https://bit.ly/btccast-pspInscrições abertas para o GBP e SFP!• General Business Program: https://bit.ly/btccast-gbp• Strategy & Finance Program: https://bit.ly/btccast-sfp-----Painel diário de notícias de negócios e empresas, comentadas e analisadas pela Business Training Company!Participe do grupo exclusivo BTC e acesse cupons de desconto especiais para nossos cursos, além de vagas e oportunidades nas áreas mais desejadas:https://bit.ly/GrupoExclusivoBTCSe você gostou, INSCREVA-SE em nossa Newsletter para receber nosso conteúdo gratuito:https://bit.ly/btccastnews----------------------------------------------------Siga a Business Training Company nas redes sociais!Facebook: https://bit.ly/face-btcInstagram: https://bit.ly/insta-btcLinkedIn: https://bit.ly/linkedin-btc----------------------------------------------------Confira nosso site: https://bit.ly/SiteBTC

Cupom de R$300 na inscrição do Pricing Strategy Program!Utilize o código BTCNEWS300PSP, válido até 09/10/22.https://bit.ly/btccast-pspInscrições abertas para o GBP e SFP!• General Business Program: https://bit.ly/btccast-gbp• Strategy & Finance Program: https://bit.ly/btccast-sfp-----Painel diário de notícias de negócios e empresas, comentadas e analisadas pela Business Training Company!Participe do grupo exclusivo BTC e acesse cupons de desconto especiais para nossos cursos, além de vagas e oportunidades nas áreas mais desejadas:https://bit.ly/GrupoExclusivoBTCSe você gostou, INSCREVA-SE em nossa Newsletter para receber nosso conteúdo gratuito:https://bit.ly/btccastnews----------------------------------------------------Siga a Business Training Company nas redes sociais!Facebook: https://bit.ly/face-btcInstagram: https://bit.ly/insta-btcLinkedIn: https://bit.ly/linkedin-btc----------------------------------------------------Confira nosso site: https://bit.ly/SiteBTC

Let's tackle the crises of hiring, Net revenue and getting new patients - three challenges that you can solve NOW! Utilize these actionable tips to stand out, enrich those around you, get your payroll costs down and increase your number of new patients. We'll continue to help you solve the “supply chain shortage” at our session at PPS 2022! 

Utilize these business principals to help you get out of the paycheck to paycheck mindset. Joe Killinger joins us to share principals you can apply to any business. Joe's utilized these strategies to build the number 2 real estate auction company in the western region. Open the doors to more deals at doorstodeals.com

Cupom de R$300 na inscrição do Pricing Strategy Program!Utilize o código BTCNEWS300PSP, válido até 09/10/22.https://bit.ly/btccast-pspInscrições abertas para o GBP e SFP!• General Business Program: https://bit.ly/btccast-gbp• Strategy & Finance Program: https://bit.ly/btccast-sfp-----Painel diário de notícias de negócios e empresas, comentadas e analisadas pela Business Training Company!Participe do grupo exclusivo BTC e acesse cupons de desconto especiais para nossos cursos, além de vagas e oportunidades nas áreas mais desejadas:https://bit.ly/GrupoExclusivoBTCSe você gostou, INSCREVA-SE em nossa Newsletter para receber nosso conteúdo gratuito:https://bit.ly/btccastnews----------------------------------------------------Siga a Business Training Company nas redes sociais!Facebook: https://bit.ly/face-btcInstagram: https://bit.ly/insta-btcLinkedIn: https://bit.ly/linkedin-btc----------------------------------------------------Confira nosso site: https://bit.ly/SiteBTC

A reflexão sobre a obra de Belchior, transcende as músicas e os textos. E nesse episódio, vamos dar continuidade à história desse artista genial e conhecer o seu "Vício Elegante".Se você gostou do Clube da Música Autoral, seja um sócio. Acesse: https://clubedamusicaautoral.com.br/assine e confira as vantagens que você recebe em troca do seu apoio.Se você quiser, também pode nos ajudar fazendo um PIX. Utilize nosso email como chave:clubedamusicaautoral@gmail.comQualquer valor é bem-vindo.

Kim Daly shares the story of how she went from struggling to find work to becoming a history-making franchise consultant in just one year. Kim provides the top steps to take–and in what order–when starting your franchise journey. Learn how to first understand what you are looking for in a franchise by taking the time to sit down and assess your goals, both short-term and long-term. Utilize other franchisees who provide valuable insights into what it takes to be successful in the industry. Find the value in extensive training and support, both before and after you open your franchise.Kim will also expound on the tremendous impact of focusing on what drives revenue in your business, namely: sales, marketing, and prospecting. She shares her own experience of when she decided to focus solely on prospecting with the intention of changing her attitude. By concentrating on being more positive and fun to be around, she was able to attract referrals, increase her sales, and grow her business exponentially. Join Kim and host Liam Leonard to grow your business and close more sales on this episode of The Prosperity Perspective Podcast. 3 Key TakeawaysHow Kim's focus on prospecting has helped her become a history-making franchise consultant.The right way to use mentors and other franchisees to find out what creates success in a franchise.Having a positive attitude and being passionate about what you do will show to your clients and inevitably close more sales. ResourcesKim's YouTube channelWebsiteLinkedInFacebookAbout Kim DalyKim has spent the last 20 years helping people achieve financial freedom by enabling them to find the perfect franchise opportunities. Her skill for matching a client's background, interests, skills, finances and life goals to the ideal opportunity has made her one of the top franchise consultants in the country. Today, she is here to give insights into what can seem like a daunting process - deciding on the perfect franchise to enable you to gain financial freedom.

Cupom de R$300 na inscrição do Pricing Strategy Program!Utilize o código BTCNEWS300PSP, válido até 17/10/22.https://bit.ly/btccast-pspInscrições abertas para o GBP e SFP!• General Business Program: https://bit.ly/btccast-gbp• Strategy & Finance Program: https://bit.ly/btccast-sfp-----Painel diário de notícias de negócios e empresas, comentadas e analisadas pela Business Training Company!Participe do grupo exclusivo BTC e acesse cupons de desconto especiais para nossos cursos, além de vagas e oportunidades nas áreas mais desejadas:https://bit.ly/GrupoExclusivoBTCSe você gostou, INSCREVA-SE em nossa Newsletter para receber nosso conteúdo gratuito:https://bit.ly/btccastnews----------------------------------------------------Siga a Business Training Company nas redes sociais!Facebook: https://bit.ly/face-btcInstagram: https://bit.ly/insta-btcLinkedIn: https://bit.ly/linkedin-btc----------------------------------------------------Confira nosso site: https://bit.ly/SiteBTC

In this podcast, Editor Sydny Shepard touches on the Occupational Keynote from OSHA Head Doug Parker, NSC's Work to Zero Initiative and the unveiling of OSHA's Top 10 Violations for fiscal year 2022.  A special thank you to the National Fire Protection Association. NFPA LiNK® is the information delivery platform set to revolutionize how you work. Put safety expertise at your fingertips with digital access to NFPA® codes and standards, plus exclusive enhanced content. Utilize dynamic search functionality, bookmarking, and the ability to share and collaborate with others to save time and get the job done right. With NFPA LiNK, you can go by the book without the book to get the job done right faster and more efficiently. Learn more at nfpa.org/link

I have a question for you…   Do you know what to do next in your business?    Are you pulled in a hundred thousand different directions every single day, full of chaos and disorganization, or at least some of the time?    I don't know if you're like me, but that's exactly how I feel.

A magnificent new moon in Libra occurs on Sunday, September 25. This is the first lunar event of fall and it's not your average new moon in Libra. There are six planets currently in retrograde. And this is the closest that Jupiter will get to earth in our lifetime. It hasn't been this close since 1951. And it won't be this close again until 2129, which is 107 years from now. Because Jupiter is so close, this new moon is funneling down success, good luck, and happiness. Do you know those moments when everything just feels a little brighter? This is one of them. Everything will seem to fall in place. Go ahead and bask in this feeling. Enjoy all the abundance coming your way. Jupiter is highlighting all of the aspects of this new moon that are associated with partnerships, balance, and the beginning of new chapters.  Hopeless romantics are in luck right now, this is your time. It's a terrific time to work on improving your relationships and embrace love because new relationships are beginning. And this particular new moon is especially good for setting intentions related to partnerships as well as money, values, and beauty — basically all things Venusian. New moons always signal fresh starts and at the moment, when Jupiter is highly active, this is helping to open the doors of prosperity and opportunity. It's time to plant seeds and set your intentions for the next six months. Utilize this powerful moment to get crystal clear on how you want your life to be in six months. We now have the chance to have it all thanks to the new moon! Take advantage of Renee's 50% off sale thru 9/26 at https://www.abundology.com/schedule.

Today's Co-Hosts: Ben Criddle (@criddlebenjamin) Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcastshttps://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id996764363Google Podcastshttps://www.google.com/podcasts?feed=aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvMTM2OTkzOS9lcGlzb2Rlcy9mZWVkSpotifyhttps://open.spotify.com/show/7dZvrG1ZtKkfgqGenR3S2mPocket Castshttps://pca.st/SU8aOvercasthttps://overcast.fm/itunes996764363/cougar-sports-with-ben-criddle-byuSpreakerhttps://www.spreaker.com/show/cougar-sports-with-ben-criddleStitcherhttps://www.stitcher.com/s?fid=66416iHeartRadiohttps://www.iheart.com/podcast/966-cougar-sports-with-29418022TuneInhttps://tunein.com/podcasts/Sports-Talk--News/Cougar-Sports-with-Ben-Criddle-p731529/

Cupom de R$300 na inscrição do Pricing Strategy Program!Utilize o código BTCNEWS300PSP, válido até 17/10/22.https://bit.ly/btccast-pspInscrições abertas para o GBP e SFP!• General Business Program: https://bit.ly/btccast-gbp• Strategy & Finance Program: https://bit.ly/btccast-sfp-----Painel diário de notícias de negócios e empresas, comentadas e analisadas pela Business Training Company!Participe do grupo exclusivo BTC e acesse cupons de desconto especiais para nossos cursos, além de vagas e oportunidades nas áreas mais desejadas:https://bit.ly/GrupoExclusivoBTCSe você gostou, INSCREVA-SE em nossa Newsletter para receber nosso conteúdo gratuito:https://bit.ly/btccastnews----------------------------------------------------Siga a Business Training Company nas redes sociais!Facebook: https://bit.ly/face-btcInstagram: https://bit.ly/insta-btcLinkedIn: https://bit.ly/linkedin-btc----------------------------------------------------Confira nosso site: https://bit.ly/SiteBTC

#BTCNews #CVC #CXCupom de R$300 na inscrição do Pricing Strategy Program!Utilize o código BTCNEWS300PSP, válido até 17/10/22.https://bit.ly/btccast-pspInscrições abertas para o GBP e SFP!• General Business Program: https://bit.ly/btccast-gbp• Strategy & Finance Program: https://bit.ly/btccast-sfp-----Painel diário de notícias de negócios e empresas, comentadas e analisadas pela Business Training Company!Participe do grupo exclusivo BTC e acesse cupons de desconto especiais para nossos cursos, além de vagas e oportunidades nas áreas mais desejadas:https://bit.ly/GrupoExclusivoBTCSe você gostou, INSCREVA-SE em nossa Newsletter para receber nosso conteúdo gratuito:https://bit.ly/btccastnews----------------------------------------------------Siga a Business Training Company nas redes sociais!Facebook: https://bit.ly/face-btcInstagram: https://bit.ly/insta-btcLinkedIn: https://bit.ly/linkedin-btc----------------------------------------------------Confira nosso site: https://bit.ly/SiteBTC

A mastermind is a chance to bring people together with different skills and mastery with a common goal, facilitated by people that have the right resources to support and amplify everyone's results. How can you make the most of a mastermind? And how can you make your own? The answers to that and more are in this new episode of The Conscious Marketer podcast — Masterminds with Richard Taubinger and Kylie Slavik. Key points covered in this episode: [00:02:54] Descend to ascend. The ascension model is a myth. You don't have to wait for initial success to upsell. Give as much value as you can upfront so you can channel the greatest service you can share to the world. [00:07:23] Monetize the “No”. Not everyone will shell out $100 for your product, so be prepared with a lower-level offer. Maximize the resources you've put in for the higher-level offer. Focus on leading people to their transformations. [00:09:45] The name matters. In creating your mastermind, find something unique that resonates with your vision to attract the right people. [00:12:45] Define your avatar. You may spend months identifying it, but your work will surely pay off. Write attractive copy for your target audience, and they will be drawn to what you do. [00:15:19] Trust in the universe. There are people out there who are waiting for you to bring the higher-level offer. You don't have to exhaust yourself convincing people to get your service. You can even search and sift through the people who you believe would need it. [00:17:19] Think about your content and delivery. People pay money for transformation, not information. Provide actionable methods, just enough to take them where they need to be. [00:20:02] Get the most out of it. Take action. Utilize the connections you've made in the mastermind. The hundreds you've paid for it may return to you tenfold because of the experts you meet. ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.  CONNECT WITH US Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday

Adrian Moreno began his career inside the health & fitness space, while also gaining unparalleled experience with hypnosis & NLP, establishing himself as a respected transformation coach. As visionary and head transformation specialist for Potentia he specializes in behavior and belief optimization through cutting-edge hypnotherapy and NLP techniques, solving lifelong problems, addictions, compulsions, and depressions in as little as 20 minutes with a 100% success rate. If he isn't busy setting a new standard for how quick transformation can happen, then you can find him spending time with his family, writing, podcasting, or meditating.   He joins us in this episode to dive deep into the power of hypnosis. He busts common myths and reveals the many ways it can benefit the mind and body. Adrian believes that through hypnosis, we can change ourselves and we can change the world.     [00:01 – 01:31] Opening Segment I introduce our guest, Adrian Moreno   [01:32 – 03:51] Who is Adrian Moreno? Growing up in Austin and becoming an entrepreneur   [03:52 – 05:40] Wellness Check-In Take good care of your physical health and shower every day Always stay social Utilize self-hypnosis for visualization practices   [05:41 – 07:01] Connecting to the Community Adrian lists the people he's most grateful for   [07:02 – 20:10] Understanding Why People Behave the Way They Behave His own journey of transformation: from weight loss to starting his own fitness business He discovered that hypnosis has a higher success rate than traditional therapy How hypnosis helped him get to the root of his fear of public speaking Most of the problems in today's world are due to upbringing and can be healed through changing our internal experiences   [20:11 – 20:58] The Guided Meditation for Wealth Move past the negative thoughts and build a better relationship with money and abundance. Watch the guided meditation on YouTube for free!   [20:59 – 31:44] The Truth About Hypnosis Hypnosis is not mind control; it is a state of absorbed attention and can be used for a variety of purposes Children can also undergo hypnotherapy and gain lasting positive effects   [31:45 – 39:37] Hypnosis for Entrepreneurs and Leaders When people struggle with a problem, they often have a core belief that is preventing them from achieving their goals Hypnosis can tackle these problems and eliminate insecurity and self-doubt   [39:38 – 47:26] Closing Segment A quick explanation on the difference between NLP and hypnosis Adrian answers the BOI Talk and Hop questions Reach out to Adrain!   Tweetable Quotes: “Your daily behavior patterns come from decisions you made between the ages of zero and eight. Those decisions you make during that time are very crucial.” - Adrian Moreno   “To be a human being is to literally be in a trance.” - Adrian Moreno   “You will always follow your thought. Thought creates feelings, feelings create action, action creates your results you call your life.” - Adrian Moreno Resource Mentioned: Seth Speaks by Jane Roberts   Connect with Adrian Moreno at rewiremythoughts.com/unshakeable   Learn more about Evolve Benton at https://www.evolvebenton.com/  Listen to more episodes of BOI Meets Wellness at https://www.boimeetswellness.com/ Follow us on Instagram https://www.instagram.com/boimeetswellness/ Follow us on Facebook https://www.facebook.com/BOIMEETSWELLNESS/ Follow us on Twitter https://twitter.com/thebmwpodcast Check out our new merch store https://www.boigearstore.com/ Get the Money Mindset Journal: https://rebrand.ly/MoneyMindsetJournal Click here for Kajabi's 30 days free trial: https://rebrand.ly/Kajabi99 Download StreamYard for your show: https://rebrand.ly/StreamyardBOI    Watch the Guided Meditation For Wealth: https://youtu.be/qSlnH7FDUOw Hit us up and send us an email at boimeetswellness@gmail.com   

This week on Moment to Moment we will discuss how to best utilize current technology in the moment to moment experience. And how technology can also destroy our Truth.

This week, we are excited to have Kevin Thornton on the podcast! For those who do not know Kevin, he is the current VP of Dealer Success at JB Warranties. Over his career, he has led revenue teams that have produced sales of over $1B in software and services. Most recently, Kevin has held senior executive positions in the Field Services industry with Service Fusion, Baytek, and ECI Software. His passion for field service and helping dealers thrive and succeed through digital adoption and better business management is second to none! If this is the first time you have heard of JB Warranties, they are the nation's leading provider of extended warranties to the HVAC and plumbing industries. Their online system provides contractors with the most comprehensive and easy-to-use extended service agreement solutions. Join our conversation to know more about warranties and how they can help your clients and your business as well!Why should you be more intentional in asking those “what if?” questions for your business?How can a business really embrace the changing world of tech and why is that important?Where can a technician find the information that will help them accomplish the mindset shift toward a manager/business owner mindset?If you were to give someone advice on how to be more kind, what would you say? Why was Sera the software that JB Warranties chose to support over other software? What are the implications if more than 20% of your business is new construction versus repairs or residential replacements? Find Kevin :On The Web: https://www.jbwarranties.com/Via Email: kevin@jbwarranties.comFacebook: https://www.facebook.com/HVACWARRANTYTwitter: https://twitter.com/hvacwarrantyInstagram: https://www.instagram.com/hvacwarranty/Linkedin: https://www.linkedin.com/in/kevinthorntontx/ Join Our Group: https://www.facebook.com/groups/hvacrevealedPresented By On Purpose Media: https://www.onpurposemedia.caFor HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662Sponsored by Sera. Sign up now! https://sales.sera.tech/hvac-revealed

Motherhood is a journey that takes us through many different phases and changes. While there is no one right way to approach it, using tools like Human Design, astrology, and cycles can help us to better understand our children and ourselves as mothers. If you're feeling lost or uncertain about what the next step should be for you as a mother, I invite you to book a coaching package with me now. Together we can explore the seasons of motherhood and how they are affecting your life. You don't have to go through this journey alone - let me support you on your path!In this episode, we'll explore the different phases of motherhood according to Human Design, astrology, and cycles and how understanding these phases can help us to create more abundance in our lives as mothers.Here are some suggestions for Denise to Utilize her cycle to create a morning routine that feels good to her- Springtime = Higher self-meditation- Summer = Morning dance- Fall = Energy protection meditation or journaling- Winter = Meditation or foamingConnect with Denise:Website Instagram Episode Resources:Free Human Design ResourcesFree Cycle Productivity PrintablesFree CoachingCoaching OptionsFloductivity Program WaitlistFor extended show notes & episode transcript, click the link below:https://www.caradempsey.com/28

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In this Ten Minute Takedown episode of Messy in the Middle, Ed Billings, and Jefi Moultrie talk about how you can create a backup system when a crisis comes up in your business or when you step away for a much-needed break. They discuss the importance of creating structure ahead of time and utilizing your team members.    They also talk about how a backup plan can create longevity in your business.  QUOTES “You never want to waste a good crisis. Crisis comes up. You are fighting the fire but it is good to think about the measures you need to take to keep this fire from breaking out next time.” -Ed Billings [06:49]   “Utilize your tribe. Explain to your tribe and your clients what you are doing when you are on vacation. Having that dialogue down is really important.” - Jefi Moultrie [05:35] TIMESTAMPS [00:20] Intro [02:08] Timing is everything [04:24] Getting a virtual assistant [04:51] Boots on the ground [06:50] Don't waste a good crisis [08:30] Outro RESOURCES The Peak Experience The U.S. Housing Market Has Peaked Why Rising Mortgage Rates Push Buyers off the Fence The One Thing Every Homeowner Needs To Know About a Recession   CONTACT Messy in the Middle: messyinthemiddlepodcast.com Ed Billings: edbillings.com Jefi Moultrie: jefisrealestate.com

OSHA inspections are generally unannounced. Listen in as Editor Sydny Shepard discusses the do's and don'ts of a surprise inspection. A special thank you to the National Fire Protection Association. NFPA LiNK® is the information delivery platform set to revolutionize how you work. Put safety expertise at your fingertips with digital access to NFPA® codes and standards, plus exclusive enhanced content. Utilize dynamic search functionality, bookmarking, and the ability to share and collaborate with others to save time and get the job done right. With NFPA LiNK, you can go by the book without the book to get the job done right faster and more efficiently. Learn more at nfpa.org/link

Storytelling is an incredibly powerful tool for business growth. It's even more important than most people realize. Studies show that when people create a story around facts, it drastically increases the ability of people to remember those facts.   This week on Real Relationships Real Revenue, I'm sharing the elements that make up a compelling story and the most important types of stories that you need to have ready to go to really make an impact on your clients.  Topics We Cover in This Episode:  Why storytelling is important How stories help people remember what they're told How stories connect people  The power of using words that convey the five senses The importance of taking stories seriously What the Call is in a story Using a hero and a villain in your story When the hero accepts the Call How to use the Call when you talk to clients What needs to be included in the Conflict How to choose the elements to highlight in your conflict The most critical part of sharing the Conflict in your story The importance of cutting out the extra detail and only including what's important to the recipient  What to cover during the Conclusion Why stories fall flat without the Conclusion Why you should never skip over this part of your story Why you need to have an origin story The elements to include in your origin story Why you need to have a client success story How many client success stories you need How to perfect your stories Storytelling is an incredibly powerful way to get people to remember you and connect with you on a deeper level. When used in business, you can wow your clients by telling compelling stories that illustrate your expertise and experiences.  By including the three essential elements of your story: the Call, the Conflict, and the Conclusion, you will deliver more powerful stories that people can't help but remember.  It's so important that you don't take these stories for granted. Take the time to figure them out.  If you pay attention to the key stories and really tighten the screws, you will use them forever and your time spent will be well worth it.  Resources Mentioned: Check out Dr. Bollinger's study Listen to my conversation with Nancy about storytelling Learn more about Joseph Campbell Check out The Power of Myth by Joseph Campbell and Bill Moyers Watch The Power of Myth videos with Joseph Campbell Listen to my origin story

Storytelling is an incredibly powerful tool for business growth. It's even more important than most people realize. Studies show that when people create a story around facts, it drastically increases the ability of people to remember those facts.   This week on Real Relationships Real Revenue, I'm sharing the elements that make up a compelling story and the most important types of stories that you need to have ready to go to really make an impact on your clients.    Topics We Cover in This Episode:    Why storytelling is important How stories help people remember what they're told How stories connect people  The power of using words that convey the five senses The importance of taking stories seriously What the Call is in a story Using a hero and a villain in your story When the hero accepts the Call How to use the Call when you talk to clients What needs to be included in the Conflict How to choose the elements to highlight in your conflict The most critical part of sharing the Conflict in your story The importance of cutting out the extra detail and only including what's important to the recipient  What to cover during the Conclusion Why stories fall flat without the Conclusion Why you should never skip over this part of your story Why you need to have an origin story The elements to include in your origin story Why you need to have a client success story How many client success stories you need How to perfect your stories Storytelling is an incredibly powerful way to get people to remember you and connect with you on a deeper level. When used in business, you can wow your clients by telling compelling stories that illustrate your expertise and experiences.    By including the three essential elements of your story: the Call, the Conflict, and the Conclusion, you will deliver more powerful stories that people can't help but remember.    It's so important that you don't take these stories for granted. Take the time to figure them out.  If you pay attention to the key stories and really tighten the screws, you will use them forever and your time spent will be well worth it.    Resources Mentioned: Check out Dr. Bollinger's study Listen to my conversation with Nancy about storytelling Learn more about Joseph Campbell Check out The Power of Myth by Joseph Campbell and Bill Moyers Watch The Power of Myth videos with Joseph Campbell Listen to my origin story

Storytelling is an incredibly powerful tool for business growth. It's even more important than most people realize. Studies show that when people create a story around facts, it drastically increases the ability of people to remember those facts.   This week on Real Relationships Real Revenue, I'm sharing the elements that make up a compelling story and the most important types of stories that you need to have ready to go to really make an impact on your clients.  Topics We Cover in This Episode:  Why storytelling is important How stories help people remember what they're told How stories connect people  The power of using words that convey the five senses The importance of taking stories seriously What the Call is in a story Using a hero and a villain in your story When the hero accepts the Call How to use the Call when you talk to clients What needs to be included in the Conflict How to choose the elements to highlight in your conflict The most critical part of sharing the Conflict in your story The importance of cutting out the extra detail and only including what's important to the recipient  What to cover during the Conclusion Why stories fall flat without the Conclusion Why you should never skip over this part of your story Why you need to have an origin story The elements to include in your origin story Why you need to have a client success story How many client success stories you need How to perfect your stories Storytelling is an incredibly powerful way to get people to remember you and connect with you on a deeper level. When used in business, you can wow your clients by telling compelling stories that illustrate your expertise and experiences.  By including the three essential elements of your story: the Call, the Conflict, and the Conclusion, you will deliver more powerful stories that people can't help but remember.  It's so important that you don't take these stories for granted. Take the time to figure them out.  If you pay attention to the key stories and really tighten the screws, you will use them forever and your time spent will be well worth it.  Resources Mentioned: Check out Dr. Bollinger's study Listen to my conversation with Nancy about storytelling Learn more about Joseph Campbell Check out The Power of Myth by Joseph Campbell and Bill Moyers Watch The Power of Myth videos with Joseph Campbell Listen to my origin story

The 2021-22 Tar Heels relied heavily on the #IronFive down the stretch of the season, and rode that wave all the way to the National Championship game. Hubert Davis' starting five of RJ Davis, Caleb Love, Leaky Black, Brady Manek, and Armando Bacot played every minute of the 2nd half at Cameron Indoor Stadium to finish off the regular season. Will Coach Davis continue to utilize a shallow bench in 2022-23 or will he dip further into his reserves and allow players like Puff Johnson, Dontrez Styles, Seth Trimble, and Jalen Washington to provide meaningful backup minutes, allowing the starters to be fresher longer? Also, host Isaac Schade unpacks the UNC women's basketball ACC schedule, which was released earlier this week. Finally – it's time to take a Tar Heel Tour, checking in on the fall sports teams. Follow the show: Locked On Tar Heels (YouTube) Locked On Tar Heels (LinkTree) Locked On Tar Heels (Twitter) Locked On Tar Heels (Instagram) Isaac Schade (Twitter) Support Us By Supporting Our Sponsors! LinkedIn LinkedIn jobs helps you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply. Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON15,” and you'll get 15% off your next order. BetOnline BetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Upside Download the FREE Upside App and use promo code Locked to get $5 or more cash back on your first purchase of $10 or more. Underdog Fantasy Sign up on underdogfantasy.com with the promo code LOCKED ON and get your first deposit doubled up to $100! Learn more about your ad choices. Visit podcastchoices.com/adchoices

If you listened to the Empath Episode and now know that you are affected by others peoples energies or going into large crowds drains you then this meditation is for you. Utilize this meditation before you have to give a presentation, join a group of people, or even if its one person that you know will be there that drains you. This is to protect you and your energy field. Want to work more with me on this contact me at dawnmaynoryogadreams@gmail.com or connect with me on my Instgram. Website is this link here!

Have you heard of the benefits of music therapy or just interested in listening to an inspiring story? This episode features Kourtney Tigner, a board-certified music therapist who most recently worked for Hospice Savannah. Kourtney finds her passion in providing comfort and compassion to those facing end-of-life issues and their families through music. In this ... more »

 Who is a digital customer and what do they expect from companies in today's fast paced, digitally driven world? On this episode of The Digital Enterprise Society podcast, Craig Brown and Thom Singer sit down with Howard Tiersky, CEO and Founder of FROM and author of Winning Digital Customers for a conversation about the role that digital tools play in today's customer experience.  Whether they realize it or not, nearly every customer experience is affected by digital tools, and it is up to companies to keep up with the rapid change of pace that customers are demanding.    On today's podcast, you will learn:   Who is a digital customer?  Digital customers live a digital-centric lifestyle.  Techniques of digitalization can help a customer visualize a product long before it is made.  Keeping the value the customer wants front and center continues to shift toward digitalization, especially in vehicles.    Maximizing the value proposition of customer preferences First, understand the customer you are addressing.  Utilize a wide range of customer research strategies.  Too many companies underinvest in customer research.  Digital technologies bring the ability to show off what a product could be.  Requirements are a tool, improved experience is the ultimate goal.    Clarifying the term ‘digital' The terms we use to describe digital anything is just a reference to the tools that are used.  Digital refers to every aspect of a product or service, it is no longer an isolated department.  Digital is the future of every business, even Taco Bell.  The customer experience is improved when companies utilize digital.    Digitalization versus digital Digitalization takes something analog and creates a digital format.  Digitalization can also refer to the digital transformation.  Either way, customers have changed to be more digital and companies have to follow suit.  The digital experience has to meet the needs of today's customer.    Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

On this week's episode of Power Supply Articles On-the-Go, Bob Yokl talks about getting the most out of your limited supply chain resources (people & finances!): "Everyone knows that delegation saves time and has a multiplier effect on your healthcare supply chain efforts. Nevertheless, too many supply chain professionals still do most of the work of their value analysis teams. That's not what teamwork is all about. By definition, teamwork is a collaborative effort with a group of people to achieve a stated goal, not one person doing all or most of the work. Isn't it time you have your value analysis team share the workload? This is the best way to utilize these resources, not doing their work for them..." Tune in for the full article! Loving the #PowerSupply conversations? You can now download our free mobile app: Apple: https://lnkd.in/gzg_s8H2 Android: https://lnkd.in/g_Bs3B72 And listen at: iTunes -> https://lnkd.in/gj3HTbUG Spotify -> https://lnkd.in/gVRx6vNa Stitcher -> https://lnkd.in/gh3ZQifn Amazon Podcasts -> https://lnkd.in/gDhPJDgh Google Podcasts -> https://lnkd.in/gisj3y2R #PowerSupply #Podcast #Education #SupplyChain #Healthcare #Purchasing #Contracting #ValueAnalysis

Don't let go of it all, at the same time to offset passive gains because it will drive your AGI to go up.Slowly but surely leak it out, especially if you are in a higher tax bracket and presence of uncertainty if the government will pull out changes. Hosted on Acast. See acast.com/privacy for more information.

San Francisco 49ers beat writer for The Athletic, Matt Barrows, joins Papa & Lund to discuss the latest injury news of Elijah Mitchell and how the 49ers plan to utilize the running back room moving forwardSee omnystudio.com/listener for privacy information.

San Francisco 49ers beat writer for The Athletic, Matt Barrows, joins Papa & Lund to discuss the latest injury news of Elijah Mitchell and how the 49ers plan to utilize the running back room moving forwardSee omnystudio.com/listener for privacy information.

This is our 4th Founders Week here on the Men of the Hour podcast and this week Justin is interviewing founders of “better for your” businesses so we can learn how they built their brands, develop their teams and so much more! Whether or not you are or want to be a business owner, the episodes you will hear from this week are second to none as there are elements of thought leadership and inspiring stories we know will add value to you! Jordan Greenfield (@jordantaylor) is the founder and CEO of the wildly popular link-in-bio platform, hoo.be—which caters exclusively to the needs of the content creator community—and he's making strides in his pursuit to build one of the leading digital platforms on the market. With users such as Jeff Bezos, Kristin Cavallari, Chris Hemsworth and Tom Brady, hoo.be is undoubtedly a force to be reckoned with in its field. On this episode, Jordan opens up about how relationships and “sweat equity” played major roles in building hoo.be and how that is enabling his team to drive the company to the highest success possible! PLUS, he even gives us his secrets on how to manage and motivate your team in the most successful direction when building a business! If you are a serious content creator or brand that is interested in joining hoo.be (which operates on an invite-only user model), you can apply for your own page at https://hoo.be/apply. Also, be sure to follow Jordan along on Instagram to keep up with the latest and greatest from hoo.be! -- Host and Executive Producer: Justin Crawford (@heyjustincrawford) Produced by JUST Media -- This episode is sponsored by Better & Better. Right now, you can try Better & Better's vitamin-infused toothpaste and any of their oral care products and save with this exclusive offer for listeners. Just use code MENOFTHEHOUR20 at checkout for 20% off your first order. Visit better and better dot com (betterandbetter.com) to learn more about the science behind their toothpaste, their super clean ingredients, and shop.

7 Are you in need of some grounding and re-centering!? You are not alone!!!On this self-love Monday, Kendle takes us through two sequences of layering the mantra 'Peace Begins With Me' with intentional breathing and touch. These versatile techniques are excellent for any moment when you could use a little extra something out in public, in the office, or when you are wanting to be intentional with the energy you are putting out into the world. We also talk about:How Kendle discovered this mantraAdditional ways to use this mantraSweaty HandsResources: How to Meditate with a Mantra: A Simple Technique You Can Use Anywhere by Gabby Bernstein Find the full episode transcription hereSuicide Prevention Lifeline: call 988 to be connected with a trained professional Crisis Text Line: text HOME to 741741 to connect with a crisis counselorFollow us on:  TikTok: @nooffenseandinstagram:@nooffenseand_podcast @kelly.haze @amustardshowerEmail: nooffenseand@gmail.comSend us your feedback hereSubscribe to our email list here We acknowledge we are operating on the occupied land of the Ute, Arapahoe, and Cheyenne peoples colonized as Denver - we pay our respects to those past, present, and future. We also acknowledge this statement is not enough and are committed to giving a portion of our proceeds to the people whose land we occupy and are in the process of getting a true land reverence. Support the show

An AED can't save a life, if it cannot be found. In this podcast, listen to tips for an effective AED program. A special thank you to the National Fire Protection Association. NFPA LiNK® is the information delivery platform set to revolutionize how you work. Put safety expertise at your fingertips with digital access to NFPA® codes and standards, plus exclusive enhanced content. Utilize dynamic search functionality, bookmarking, and the ability to share and collaborate with others to save time and get the job done right. With NFPA LiNK, you can go by the book without the book to get the job done right faster and more efficiently. Learn more at nfpa.org/link

In Today's episode, we continue and complete discussing Chapter 8, The Eternal Godhead. Life of creation is a life of opposition, all things equal and opposite. Utilize meditation to unify the opposites and obtain the highest goal. If you have any thoughts on the spoken words and would like to join the conversation, please reach out on Instagram at @in_lou_we_trust_thecast Thank You's.

What does it mean when the Bible talks about people being carnal or fleshly? Carnal Christianity is a big issue in the church. We all deal with it. In this message, Pastor Jamie Nunnally shares how we can conquer our carnal natures.  What is a Christian? A Christian is a person whose belief in Jesus causes them to follow Him, cultivate a relationship with Him, and apply His teaching to their life until they begin to look like Jesus.  What is a Carnal Christian?The word “carnal” means flesh, meat or the body.You are a three part being – body soul and spirit – and your body/flesh/carnal nature/natural man is broken.Romans 7:18 “For I know that nothing good dwells in me, that is, in my flesh. For I have the desire to do what is right, but not the ability to carry it out.” A carnal Christian is a believer who is still dominated by their old sinful, fleshly nature instead of their new spiritual, holy nature.  *Being carnal is the opposite of being spiritual.Galatians 5:17 “For the desires of the flesh are against the Spirit, and the desires of the Spirit are against the flesh, for these are opposed to each other…” *Carnal Christians are immature Christians.1 Cor 3:1-3  *Being carnal starts in your thought life.Romans 8:5-6 “For those who live according to the flesh set their minds on the things of the flesh, but those who live according to the Spirit, the things of the Spirit. 6 For to be carnally minded is death, but to be spiritually minded is life and peace.” How do you know if you're carnal?Galatians 5:19-21 Your carnal nature will try to show itself in your character, your communication, and how you deal with complications.  How do we conquer carnality?1. Fight your flesh and strengthen your Spirit.1 Corinthians 9:27  2. Embrace your new nature. Colossians 3:10 “Put on your new nature, and be renewed as you learn to know your Creator and become like him.” 3. Utilize intentional thinking.2 Corinthians 10:4-5 “For the weapons of our warfare are not carnal but mighty in God for pulling down strongholds, casting down arguments and every high thing that exalts itself against the knowledge of God, bringing every thought into captivity to the obedience of Christ.”You can use intentional thinking & deliberate speaking to reroute neural pathways, renew your mindand retrain your brain. 4. Practice the presence of the God.Romans 13:13-14 Galatians 5:6 “Walk in the Spirit, and you shall not fulfill the lust of the flesh.” Are you a carnal Christian?

Burns and Gambo discuss the NFL's first matchup between the Buffalo Bills and Los Angeles Rams, the Arizona Diamondbacks loss to the San Diego Padres on Wednesday and how the Arizona Cardinals can effectively use all five running backs.See omnystudio.com/listener for privacy information.

In this week's episode, we are joined by Yvette Anderson, co-founder of Anderson's Meet The Need, a nonprofit she and her husband felt called to create after the loss of their newborn son. In today's episode, we will learn more about the son that inspired her work. We hear the heartbreaking story of Yvette's difficulties getting pregnant, her journey with preeclampsia, and the loss of her son RJ. Her story is raw and emotional; we learn of her strength and struggles during this difficult time. Tune in today to hear how Yvette turned her tragedy into triumph with her organization.    IN THIS EPISODE:    [3:59] What are the “Project of Promise” missions? [8:20] Yvette talks about what it was like growing up in a family in need. [14:24] Yvette discusses her emergency hospitalization due to life threatening preeclampsia. [25:10] The story of her child's delivery. [30:29] Yvette shares her feelings as she watched her son pass away [32:56] Her preeclampsia had turned into a pulmonary embolism.  [38:20] Yvette tells us about going home after her loss and medical difficulties. [41:46] What was Yvette's relationship with God and herself during grieving?  [49:56] Advice Yvette shares to help someone who might be going through a similar situation.   KEY TAKEAWAYS:    You don't have to stay in a dark place. The enemy would love for us to stay in that place, but you don't have to. You will smile again; you will laugh again.  Utilize the support around you. You don't have to endure the pain alone; lean on those around you. Having someone there with you lets you know that you are not alone.  Yvette turned her tragedy of losing her son into triumph when she created MTN Organization, a non-discriminatory, non-profit that serves various communities throughout NJ with free food pantry that promotes a healthier way of eating and living.   RESOURCE LINKS   Meet The Need Website   Meet The Need Instagram   "About Preeclampsia"    BIO:   Yvette Anderson has been active in various communities throughout NJ for almost 20 years before co-founding MTN in 2010. Helping others has always been a huge passion of hers. As a child she was a family in need and her grandparents instilled in her to always help anyone she could. Their influence never left her and Yvette dedicated her life to mentoring, coaching, being instrumental in computer donations to low budget schools and churches, starting a free cheer clinic for inner city girls who couldn't afford gymnastic or cheer camps, directing a girls book club and now founding a non profit that brings 9 projects of promise and free food pantry each week.    Stork'd Facebook Page   Stork'd on Instagram   Stork'd YouTube Channel

Investing can be complicated and confusing. With so many investment strategies out there, it's important to find the one that best works for your portfolio. On this episode, I'm going to discuss the difference between index funds and an ETF, their pros and cons, and how to determine which one is right for you. You will want to hear this episode if you are interested in... Defining index funds and ETFs [1:36] Differentiating between index funds and ETFs [5:19] Deciding which investment is right for you [12:01] Understanding index funds and ETFs An index fund is an investment designed to track a particular index. One of the most popular indexes is the S&P 500, an annual ranking of the top 500 companies doing business in the United States. Investors don't own a piece of each of these companies in equal percentages, but rather the bigger companies in the index represent a larger percentage of your holdings. This is known as a cap-weighted index. Studies have shown that if you hold an index fund from year to year versus other investments where you have to pick individual companies to invest in, the index funds typically out-perform traditional investments. It's better to own a broad portion of the market than try to guess which companies will give you the highest returns. Aside from the S&P 500, other indexes include the Dow Jones Industrial index, the Russell 2000 index, the IFA index, and hundreds more. An exchange-traded fund, is otherwise known as an ETF. The first ETF was an S&P 500 index ETF created in 1993. After the stock market crashed in 1987, there were several investigations into how it happened and ways to prevent it in the future. A lack of liquidity in the futures market was cited as the reason for the single-day 25 percent dip. As a result, the ETF was born, allowing people to make multiple trades in the market without hurting the overall stock price. It took a while for ETFs to catch on. There were only 102 of these funds ten years after their inception. Today, however, there are over 7,000 ETFs on the market. Weighing the pros and cons Now that we understand what index funds and ETFs are, let's look at a few of the major differences between the two. When we say the term index fund, the word fund means that it is a mutual fund. With any mutual fund, you have to place your buy or sell order before the stock market closes on one of its 255 open days per year. The price you receive, whether selling or buying, is determined by whatever the price is at 4pm when the market closes. If liquidity is important to you, index funds provide very little because you can only make one trade per day. That's why the ETF was created! Exchange-traded funds can be traded just like a stock during the market's open hours, with the main difference being that ETFs have no limit to how many trades can be performed daily. Because ETFs are structured differently, they allow for this level of liquidity versus mutual funds that are limited to their closing price. Another major difference between ETFs and index funds is that mutual funds force you to regularly pay out capital gains taxes at the end of the year. Because mutual funds are pooled accounts, when stocks have to be sold off within the fund, you could be subject to taxes even if you didn't make any money on your investment. Listen to this episode for more on the difference between index funds and ETFs! Resources Mentioned Retire With Ryan Podcast 2022 Listener Survey The Institutional ETF Toolbox: How Institutions Can Understand and Utilize the Fast-Growing World of ETFs (Book) The Only Guide to a Winning Investment Strategy You'll Ever Need: The Way Smart Money Invests Today (Book) Connect With Morrissey Wealth Management  www.MorrisseyWealthManagement.com/contact

Cast: Dr. Tara Egan, host Anna, teen co-hostLacey Wallace, LCMHCA - guest expertJust when you thought Season 5 was over...I have good news for you...it's not over yet!Today is a special bonus interview with our newest therapist at Egan Counseling & Consulting...drum roll please...Introducing, Lacey Wallace, LCMHCA.Tara and Anna are super excited to introduce Lacey to all of you. Not only will you learn about the types of clients that Lacey works with and how she might be able to help your family, but you will learn more about the role of a school counselor and how you can best utilize them. Both Tara and Lacey were school counselors and have so much information and experience to share.So listen in to learn about:-the many roles that a school counselor a can play with your kids -why you may want to encourage your kids to set up a time to meet with their counselor- when you should reach out to the school counselor for your child- how a student requests time with a school counselorAnd- the typical clients Lacey works with Any questions you have for Tara or Lacey? Connect with them at any of the options below!Website -  Go HERE.Facebook - learn more HERE.YouTube - learn more HERE.Instagram - learn more HERE.To learn more about Dr. Tara Egan's child & adolescent therapy services books, webinars, public speaking opportunities, and coaching/consultation services, Go HERE.Podcast edited by Christian Fox

In this episode of the podcast, Editor Sydny Shepard takes a look at Industrial Hygiene through the lens of the past and the future. A special thank you to the National Fire Protection Association. NFPA LiNK® is the information delivery platform set to revolutionize how you work. Put safety expertise at your fingertips with digital access to NFPA® codes and standards, plus exclusive enhanced content. Utilize dynamic search functionality, bookmarking, and the ability to share and collaborate with others to save time and get the job done right. With NFPA LiNK, you can go by the book without the book to get the job done right faster and more efficiently. Learn more at nfpa.org/link

Hello, and welcome to another episode of CISO Tradecraft, the podcast that provides you with the information, knowledge, and wisdom to be a more effective cybersecurity leader.  My name is G. Mark Hardy, and today we're going to try to balance the impossible equation of better, faster, and cheaper.  As always, please follow us on LinkedIn, and subscribe if you have not already done so. Shigeo Shingo, who lived from 1909-1990, helped to improve efficiency at Toyota by teaching thousands of engineers the Toyota Production System, and even influenced the creation of Kaizen.  He wrote, "There are four purposes for improvement: easier, better, faster, cheaper. These four goals appear in order of priority." Satya Nadella, the CEO of Microsoft, stated that, “Every company is a software company.  You have to start thinking and operating like a digital company.  It's no longer just about procuring one solution and deploying one solution… It's really you yourself thinking of your own future as a digital company, building out what we refer to as systems of intelligence.” The first time I heard this I didn't really fully understand it.  But after reflection it makes a ton of sense.  For example, let's say your company couldn't send email.  How much would that hurt the business?  What if your company couldn't use Salesforce to look up customer information?  How might that impact future sales?  What if your core financial systems had database integrity issues?  Any of these examples would greatly impact most businesses.  So, getting high-quality software applications that enable the business is a huge win. If every company is a software or digital company, then the CISO has a rare opportunity.  That is, we can create one of the largest competitive advantages for our businesses. What if we could create an organization that builds software cheaper, faster, and better than all of our competitors? Sounds good right?  That is the focus of today's show, and we are going to teach you how to excel in creating a world class organization through a focused program in Secure Software Development.  Now if you like the sound of better, faster, cheaper, as most executives do, you might be thinking, where can I buy that?  Let's start at the back and work our way forward. We can make our software development costs cheaper by increasing productivity from developers. We can make our software development practices faster by increasing convenience and reducing waste. We can make our software better by increasing security. Let's first look at increasing productivity.  To increase productivity, we need to under    stand the Resistance Pyramid.  If you know how to change people and the culture within an organization, then you can significantly increase your productivity.  However, people and culture are difficult to change, and different people require different management approaches. At the bottom of the pyramid are people who are unknowing.  These individuals Don't know what to do.  You can think of the interns in your company.  They just got to your company, but don't understand what practices and processes to follow.  If you want to change the interns, then you need to communicate what is best practice and what is expected from their performance.  Utilize an inquiry approach to decrease fear of not knowing, for example, "do you know to whom I should speak about such-and-such?" or "do you know how we do such-and-such here?"  An answer of "no" allows you to inform them of the missing knowledge in a conversational rather than a directional manner. The middle part of the pyramid is people who believe they are unable to adapt to change.  These are individuals that don't know how to do the task at hand.  Here, communications are important, but also skills training.  Compare your team members here to an unskilled labor force -- they're willing to work but need an education to move forward.  If you give them that, then the unskilled can become skilled. However, if you never invest in them, then you will not increase your company's productivity and lowers your costs. At the Top of the resistance pyramid are the people who are unwilling.  These individuals Don't Want to Change.  We might call these folks the curmudgeons that say we tried it before, and it doesn't work.  Or I'm too old to learn that.  If you want to change these individuals and the culture of an organization, then you need to create motivation. As leaders, our focus to stimulate change will be to focus on communicating, educating, and motivating.  The first thing that we need to communicate is the Why.  Why is Secure Software Development important?  The answer is money.  There are a variety of studies that have found that when software vulnerabilities get detected in the early development processes, they are cheaper than later in the production phases.  Research from the Ponemon Institute in 2017 found that the average cost to address a defect in the development phase was $80, in the build phase was $240, in the QA/Test Phase was $960, and in the Production phase was $7,600.  Think of that difference.  $80 is about 1% of $7,600.  So if a developer finds bugs in the development code then they don't just save their time, they save the time of second developer who doesn't have to do a failed code review, they save the time of an infrastructure engineer who has to put the failed code on a server, they save the time of another tester who has to create regression tests which fail, they save the time of a wasted change approval board on a failed release, and they save the customer representatives time who will respond to customers when the software is detected as having issues.  As you see there's a lot of time to be saved by increasing productivity, as well as a 99% cost savings for what has to be done anyway.  Saving their own time is something that will directly appeal to every development team member. To do this we need to do something called Shift Left Testing.  The term shift left refers to finding vulnerabilities earlier in development.  To properly shift left we need to create two secure software development programs. The first program needs to focus on is the processes that an organization needs to follow to build software the right way.  This is something you have to build in house.  For example, think about how you want software to create a network diagram that architects can look at in your organization.  Think about the proper way to register an application into a Configuration Management Database so that there is a POC who can answer questions when an application is down.  Think about how a developer needs to get a DNS entry created for new websites.  Think about how someone needs to get a website into the various security scanning tools that your organization requires (SAST, DAST, Vuln Management, Container Scanning, etc.)  Think about how developers should retire servers at the end of life.  These practices are unique to your company.  They may require a help desk ticket to make something happen or if you don't have a ticketing system, an email.  We need to document all of these into one place where they can be communicated to the staff members who will be following the processes.  Then our employee has a checklist of activities they can follow.  Remember if it's not in the checklist, then it won't get done.  If it doesn't get done, then bad security outcomes are more likely happen.  So, work with your architects and security gurus to document all of the required practices for Secure Software Development in your company.  You can place this knowledge into a Wikipedia article, a SharePoint site, a Confluence Page, or some kind of website.  Make sure to communicate this frequently.  For example, have the CIO or CISO share it at the IT All Hands meeting.  Send it out in monthly newsletters.  Refer to it in security discussions and architecture review boards.  The more it's communicated the more unknowing employees will hear about it and change their behavior. The second program that you should consider building is a secure code training platform.  You can think of things such as Secure Code Warrior, HackEDU (now known as Security Journey), or Checkmarx Code Bashing.  These secure code training solutions are usually bought by organizations instead of being created in-house.  They teach developers how to write more secure code.  For example, "How do I write JavaScript code that validates user input, sanitizes database queries, and avoids risky program calls that could create vulnerabilities in an application?"  If developers gain an education in secure programming, then they are less likely to introduce vulnerabilities into their code.  Make these types of training programs available to every developer in your company. Lastly, we need to find a way to motivate the curmudgeons.  One way to do that is the following:Let's say you pick one secure coding platform and create an initial launch.  The first two hundred people in the organization that pass the secure developer training get a one-time bonus of $200.  This perk might get a lot of people interested in the platform.  You might even get 10-20% of your organization taking the training in the first quarter of the program.  The second quarter your organization announces that during performance reviews anyone who passed the secure software training will be viewed more favorable than their peers.  Guess what?  You will see more and more people taking the training class.  Perhaps you see that 50% of your developer population becomes certified.  Then the following year you say since so many developers are now certified, to achieve the rank of Senior Developer within the organization, it is now expected to pass this training.  It becomes something HR folks look for during promotion panels.  This gradual approach to move the ball in training can work and has been proven to increase the secure developer knowledgebase. Here's a pro tip:  Be sure to create some kind of badges or digital certificates that employees can share.  You might even hand out stickers upon completion that developers can proudly place on their laptops.  Simple things like this can increase visibility.  They can also motivate people you didn't think would change. Now that we have increased productivity from the two development programs (building software the right way and a secure code training platform), it's time to increase convenience and reduce waste.  Do you know what developers hate?  Well, other than last-minute change requests.  They hate inefficiencies.  Imagine if you get a vulnerability that says you have a bug on line 242 in your code.  So you go to the code, and find there really isn't a bug, it's just a false positive in the tool.  This false bug detection really, well, bugs developers.  So, when your organization picks a new SAST, DAST, or IAST tool, be sure to test the true and false positive rates of the tool.  One way to do this is to run the tools you are considering against the OWASP Benchmark.  (We have a link to the OWASP Benchmark in our show notes.)  The OWASP Benchmark allows companies to test tools against a deliberately vulnerable website with vulnerable code.  In reality, testing tools find both good code and bad code.  These results should be compared against the ground truth data to determine how many true/false positives were found.  For example, if the tool you choose has a 90% True Positive Rate and a 90% False Positive Rate then that means the tool pretty much reports everything is vulnerable.  This means valuable developer time is wasted and they will hate the tool despite its value.  If the tool has a 50% True Positive Rate and a 50% False positive rate, then the tool is essentially reporting randomly.  Once again, this results in lost developer confidence in the tool.  You really want tools that have high True Positive Rates and low False Positive Rates.  Optimize accordingly. Another developer inefficiency is the amount of tools developers need to leverage.  If a developer has to log into multiple tools such as Checkmarx for SAST findings, Qualys for Vulnerability Management findings, Web Inspect for DAST findings, Prisma for Container Findings, Truffle Hog for Secrets scanning, it becomes a burden.  If ten systems require two minutes of logging in and setup each that's twenty minutes of unproductive time.  Multiply that time the number of developers in your organization and you can see just how much time is lost by your team just to get setup to perform security checks.  Let's provide convenience and make development faster.  We can do that by centralizing the security scanning results into one tool.  We recommend putting all the security findings into a Source Code Repository such as GitHub  or GitLab.  This allows a developer to log into GitHub every day and see code scanning vulnerabilities, dependency vulnerabilities, and secret findings in one place.  This means that they are more likely to make those fixes since they actually see them.  You can provide this type of view to developers by buying tools such as GitHub Advanced Security.  Now this won't provide all of your security tools in one place by itself.  You still might need to show container or cloud findings which are not in GitHub Advanced Security.  But this is where you can leverage your Source Code Repository's native CI/CD tooling.  GitHub has Actions and GitLab has Runners.  With this CI/CD function developers don't need to go to Jenkins and other security tools.  They can use a GitHub Actions to integrate Container and Cloud findings from a tool like Prisma.  This means that developers have even fewer tools from CI/CD perspectives as well less logging into security tools.  Therefore, convenience improves.  Now look at it from a longer perspective.  If we get all of our developers integrating with these tools in one place, then we can look in our GitHub repositories to determine what vulnerabilities a new software release will introduce.  This could be reviewed at Change Approval Board.  You could also fast track developer who are coding securely.  If a developer has zero findings observed in GitHub, then that code can be auto approved for the Change Approval.  However, if you have high/critical findings then you need manager approvals first.  These approvals can be codified using GitHub code scanning, which has subsumed the tool Looks Good To Me (LGTM), which stopped accepting new user sign-ups last week (31 August 2022).  This process can be streamlined into DevSecOps pipelines that improve speed and convenience when folks can skip change approval meetings. Another key way we can make software faster is by performing value stream mapping exercises.  Here's an example of how that reduces waste.  Let's say from the time Nessus finds a vulnerability there's actually fifteen steps that need to occur within an organization to fix the vulnerability.  For example, the vulnerability needs to be assigned to the right team, the team needs to look at the vulnerability to confirm it's a legitimate finding, a patch needs to be available, a patch needs to be tested, a change window needs to be available, etc.  Each of these fifteen steps take time and often require different handoffs between teams.  These activities often mean that things sit in queues.  This can result in waste and inefficiencies.  Have your team meet with the various stakeholders and identify two time durations.  One is the best-case time for how long something should go through in an optimal process.  The second is the average time it takes things to go through in the current process.  At the end of it you might see that the optimal case is that it takes twenty days to complete the fifteen activities whereas the average case takes ninety days.  This insight can show you where you are inefficient.  You can identify ways to speed up from ninety to twenty days.  If you can do this faster, then developer time is gained.  Now, developers don't have to wait for things to happen.  Making it convenient and less wasteful through value stream mapping exercises allows your teams to deploy faster, patch faster, and perform faster. OK last but not least is making software better by increasing security.   At the end of the day, there are many software activities that we do which provide zero value to the business.  For example, patching operating systems on servers does not increase sales.  What makes the sales team sell more products?  The answer is more features on a website such as product recommendations, more analysis of the data to better target consumers, and more recommendations from the reporting to identify better widgets to sell.  Now, I know you are thinking, did CISO Tradecraft just say to not patch your operating systems?  No, we did not.  We are saying patching operating systems is not a value-add exercise.  Here's what we do recommend.  Ask every development team to identify what ike patching.  Systems that have a plethora of maintenance activities are wasteful and should be shortlisted for replacement.  You know the ones: solutions still running via on-premises VMWare software, software needing monthly java patching, and software if the wind blows the wrong way you have an unknown error.  These systems are ripe for replacement.  It can also be a compelling sell to executives.  For example, imagine going to the CIO and CEO of Acme corporation.  You highlight the Acme app is run by a staff of ten developers which fully loaded cost us about $250K each.  Therefore, developing, debugging, and maintaining that app costs our organization roughly $2,500,000 in developer time alone plus hosting fees.  You have analyzed this application and found that roughly 80% of the time, or $2,000,000, is spent on maintenance activities such as patching. You believe if the team were to rewrite the application in a modern programming language using a serverless technology approach the team could lower maintenance activities from 80% to 30%.  This means that the maintenance costs would decrease from $2 million to $750K each year.  Therefore, you can build a financial case that leadership fund a $1.25 million initiative to rewrite the application in a more supportable language and environment, which will pay for itself at the end of the second year.  No, I didn't get my math wrong -- don't forget that you're still paying the old costs while developing the new system.) Now if you just did a lift and shift to AWS and ran the servers on EC-2 or ECS, then you still have to patch the instance operating systems, middle ware, and software -- all of which is a non-value add.  This means that you won't reduce the maintenance activities from 80% to 30%.  Don't waste developer time on these expensive transition activities; you're not going to come out ahead.  Now let's instead look at how to make that maintenance go away by switching to a serverless approach.  Imagine if the organization rewrote the VMware application to run on either: A third party hosted SaaS platform such as Salesforce or Office 365 or A serverless AWS application consisting of Amazon S3 buckets to handle front-end code, an Amazon API Gateway to make REST API calls to endpoints, AWS Lambda to run code to retrieve information from a Database, and Dynamo DB to store data by the application This new software shift to a serverless architecture means you no longer have to worry about patching operating systems or middleware.  It also means developers don't spend time fixing misconfigurations and vulnerabilities at the operating system or middleware level.  This means you made the software more secure and gave the developers more time to write new software features which can impact the business profitability.  This serverless approach truly is better and more secure.  There's a great story from Capital One you can look up in our show notes that discusses how they moved from EC-2 Servers to Lambda for their Credit Offers Application Interface.  The executive summary states that the switch to serverless resulted in 70% performance gains, 90% cost savings, and increased team velocity by 30% since time was not spent patching, fixing, and taking care of servers.  Capital One uses this newfound developer time to innovate, create, and expand on business requirements.  So, if you want to make cheaper, faster, and better software, then focus on reducing maintenance activities that don't add value to the business. Let's recap.  World class CISOs create a world class software development organization.  They do this by focusing on cheaper, faster, and better software. To perform this function CISOs increase productivity from developers by creating documentation that teaches developers how to build software the right way as well as creating a training program that promotes secure coding practices.  World Class CISOs increase the convenience to developers by bringing high-confidence vulnerability lists to developers which means time savings in not weeding out false positives.  Developers live in Source Code Repositories such as GitHub or GitLab, not the ten different software security tools that security organizations police.  World Class CISOs remove waste by performing value stream exercises to lean out processes and make it easier for developers to be more efficient.  Finally, World Class CISOs make software better by changing the legacy architecture with expensive maintenance activities to something that is a winnable game.  These CISOs partner with the business to focus on finding systems that when re-architected to become serverless increase performance gains, promote cost savings, and increase developer velocity. We appreciate your time listening to today's episode.  If this sparks a new idea in your head. please write it down, share it on LinkedIn and tag CISO Tradecraft in the comment.  We would love to see how you are taking these cyber lessons into your organization to make better software for all of us. Thanks again for listening to CISO Tradecraft.  This is G. Mark Hardy, and until next time, stay safe out there. References https://www.sixsigmadaily.com/who-was-shigeo-shingo-and-why-is-he-important-to-process-improvement/ https://news.microsoft.com/speeches/satya-nadella-and-chris-capossela-envision-2016/  Galpin, T.J. (1996).  The Human Side of Change: A Practical Guide to Organization Redesign.  Jossey-Bass  https://www.businesscoaching.co.uk/news/blog/how-to-break-down-barriers-to-change  Ponemon Institute and IBM. (2017) The State of Vulnerability Management in the Cloud and On-Premises  https://www.bmc.com/blogs/what-is-shift-left-shift-left-testing-explained/  https://www.securecodewarrior.com/  https://www.securityjourney.com/  https://checkmarx.com/product/codebashing-secure-code-training/  https://owasp.org/www-project-benchmark/  https://docs.github.com/en/get-started/learning-about-github/about-github-advanced-security  https://medium.com/capital-one-tech/a-serverless-and-go-journey-credit-offers-api-74ef1f9fde7f 

Beginning September 11, 2022, Redemption Christian Church will be singing a new song together called “Raise Our Song.” Utilize this song teaching audio/video to learn how the song is arranged and get ready to sing together once we gather again. VERSE 1: Mountains of heartache and towers of pain Be cast down in Jesus' name Rivers of hatred and oceans of shame Be dried up in Jesus' name Fear-filled divisions will all be erased We claim this in Jesus' name All tribes and tongues, every culture and race United in Jesus' name CHORUS 1: So we will raise our song Praise Your mighty name Praise Your mighty name You've won us by Your blood Hear us when we pray in Jesus name VERSE 2: The promise upon us: one Spirit-filled Church Together in Jesus' name Praising the One who has lifted the curse Forever, in Jesus' name CHORUS 2: So we will raise our song Praise Your mighty name Praise Your mighty name You've won us by Your blood Hear us when we pray in Jesus name Lord, won't You make us one Praise Your mighty name Praise Your mighty name Lord, let Your kingdom come Hear us when we pray in Jesus name BRIDGE 1: Who can stand in Your way Son of man, there is power in Your name BRIDGE 2: Power in Your name, power in Your name Power, there is power in Your name CHORUS 1: (repeat) "Raise Our Song" CCLI Song # 7080281. Written by Bobby Gilles, Brooks Ritter, Eddy Morris, Jonatan Barahona. © 2016 Gilles, Bobby (Admin. by Robert E. Gilles Jr.) Barahona, Jonatan. All rights reserved. CCLI License # 2226886

#147  Today show is about life transitions and how, with the right frame of mind, these passages can be used as opportunities for transformation, to use them as a springboard to take you places you never thought possible.Today we'll explore how to best utilize these pivotal moments that are unexpected and cause us to make a choice or change direction.  And how these events might lead us new life experiences and ways of being that we probably wouldn't have invited from the comfort of our routine.We'll cover:The difference between life transitions and transformationThree meaningful transitions that changed Kathy's lifeHow to utilize transitions to transform your lifeLink:The Athena Wellness Academy:  https://athenawellnessacademy.teachable.comIf you'd like to join our circle and never miss a weekly episode, please hit subscribe.  While you're there, you can rate the podcast by highlighting the stars that match your experience.  Much appreciated!For episode materials, show notes or to submit a question for a future episode, visit: https://athenawellness.com/podcast

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