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Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we showcase videos and how to use them in your marketing. Videos are a fantastic way to deliver your message, whether it's sharing your company's identity and brand promise or educating your prospects and customers on an otherwise complicated process. You'll even learn today how you can turn your raving customers into stars.

Thanks to our Partners, Shop Boss and AppFueledAI is no longer something that's “coming.” It's already changing the way auto repair shops get discovered, build trust, and attract high-value clients. In this conversation, Brian Walker sits down with Doug DeLucca and Chris Luoma to talk about what happens when an auto repair shop embraces an AI-first SEO strategy and starts creating the kind of content AI platforms actually want to recommend.From ChatGPT and Claude to Grok and Gemini, both shop owners share real stories of customers finding their businesses through AI searches, arriving more educated, more trusting, and more ready to buy than the average lead. They also break down how content marketing, thought leadership, blogs, FAQs, and branding are helping their shops stand out in a rapidly changing digital landscape.You'll hear how one AI-generated referral turned into a $4,500 brake repair job, another became a $17,000 truck repair ticket, and why the future of marketing auto repair shops may look very different from traditional Google search.If you want to understand where SEO, AI, and shop marketing are headed and how to position your shop ahead of the curve, this is an episode you don't want to miss. Listen now.Show Notes with TimestampsIntroduction to AI-First SEO (00:00:09) Host Brian Walker introduces guests Doug DeLucca and Chris Luoma to discuss the results of their AI-first SEO strategy.Sponsors: Shop Boss & App Fueled (00:00:31) A brief thank you to the episode's sponsors, Shop Boss management software and App Fueled custom loyalty apps.Business Growth Over the Last 12-18 Months (00:01:21) Doug and Chris share their significant growth in revenue, gross profit, and car count over the past year.First Customer from an AI Recommendation (00:02:51) Both shop owners recall the first time a customer mentioned finding their business through an AI tool like ChatGPT.Which AI Platforms Are Recommending Shops? (00:04:51) The guests discuss the various AI platforms, like ChatGPT, Grok, and Claude, that customers are using to find them.How AI-Referred Clients Differ from Google Clients (00:05:37) AI-referred customers are more educated about the shop and their vehicle's issue, arriving with a higher intent to buy.Building a Relationship with AI (00:07:40) The conversation explores how users build a trusted relationship with AI, making its recommendations feel like a personal referral.The Impact of Upgrading to Level Two SEO (00:09:17) Doug and Chris explain how upgrading their SEO strategy led to higher quality clients and increased online appointment bookings.Targeting College Students with SEO (00:11:32) Both owners discuss successfully using dedicated web pages and blogs to attract college students and their out-of-state parents.Big Ticket Jobs from AI Referrals (00:13:14) Doug shares a story of a $4,500 brake job from a customer who used Grok to troubleshoot his car.Sponsors: Shop Boss & App Fueled (Mid-roll) (00:14:51) A mid-episode break highlighting the features and benefits of Shop Boss shop management software and App Fueled loyalty apps.A $17,000 Job from an AI Lead (00:17:03) Chris recounts how a new customer, who researched the shop extensively via AI, came in for a $17,000 engine replacement.Organic vs. Paid Growth Strategies (00:19:19) Doug discusses his organic, content-focused growth strategy, which has lowered marketing spend while increasing business by over 30%.A Mixed Marketing Approach (00:22:23) Chris explains his strategy of combining paid ads on Google and social media with a strong focus on content creation.The Future of Paid Ads in AI (00:23:38) The group speculates on how paid advertising within AI platforms might change the marketing landscape for auto repair shops.What Shop Owners Don't Understand About Marketing (00:26:44) The guests emphasize that content is king and that shops need to be different, using video and social media.Using Video and Social Media for Engagement (00:29:39) Doug and Chris discuss their use of video and frequent social media posting to build brand awareness and engagement.Final Thoughts: Lean into Content (00:31:11) The guests conclude that creating consistent, quality content is the best way to win in the new era of AI.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Endless Customers by Marcus SheridanThey Ask, You Answer by Marcus SheridanBusiness Network International (BNI)Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Many lawyers know they need to delegate. Far fewer actually do it in a way that leads to real growth. In episode 616 of the Lawyerist Podcast, Chad Fox sits down with Ellen Williamson to explore what it looks like to build a law firm that doesn't rely on you for every decision.  Ellen breaks down the mindset shift from being the person who does the work to the person who leads it. She shares how she moved from handling every task herself to creating systems, training her team, and trusting others to take ownership of client work.  The conversation also explores why delegation can feel inefficient in the short term, how to think about the long-term payoff, and what it takes to build a team that can think, not just execute.  If you want to scale your firm without burning out or becoming the constant bottleneck, this episode offers a clearer way to approach delegation, leadership, and sustainable growth.  Listen to our previous episodes on Law Firm Growth, Delegation & Leadership.  #600: Designing a Law Firm You Actually Want to Run, with Stephanie Everett Apple | Spotify | LTN  #597: What Lawyers Get Wrong About Teaching Clients and Teams, with Danielle Hall Apple | Spotify | LTN  #587: Future-Proofing Your Firm in the Age of AI, with Jack Newton Apple | Spotify | LTN   #575: From Overwhelmed Lawyer to Strategic Law Firm Owner, with Chad Fox Apple | Spotify | LTN    Have thoughts about today's episode? Join the conversation on LinkedIn, Facebook, Instagram, and X!  If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you.  Access more resources from Lawyerist at lawyerist.com.  Chapters / Timestamps:  00:00 – Introduction  04:20 – Meet Ellen Williamson  05:30 – You Might Be the Bottleneck  07:00 – Why Doing Everything Feels Easier  09:00 – The Hidden Cost of “I'll Just Do It”  11:10 – Why Delegation Feels Inefficient  13:00 – Sticking With It Long Enough to Scale  15:00 – How to Train People to Think Like You  17:20 – Turning One Task Into a Repeatable System  19:10 – The $500 vs. $50 Task Shift  21:00 – Using Video to Transfer Knowledge  23:00 – When Your Team Starts Thinking for You  25:00 – Structuring Time to Avoid Constant Interruptions  27:00 – Rethinking Billing and Incentives  29:00 – Letting Go of Control (For Real)  31:00 – Becoming the CEO of Your Firm  33:00 – What Growth Actually Looks Like  35:00 – Closing Thoughts 

Knowing how clever parrots are, researchers wanted to see how they'd respond to another parrot saying hi on a tablet or phone. After being trained how to start a call, many parrots chatted amiably on calls and stayed on for the maximum amount of time. Some birds even seemed to develop friendships, choosing to stay in touch even after the experiment ended. This episode is brought to you by Wild Delight Bird Food, which aims to support wild bird populations with clean, nutritious ingredients in every blend. Available at Chewy.com. More info and transcript at BirdNote.org. Want more BirdNote? Subscribe to our weekly newsletter. Sign up for BirdNote+ to get ad-free listening and other perks.  BirdNote is a nonprofit. Your tax-deductible gift makes these shows possible. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You're booking weddings — but your income still isn't growing the way you want it to. If you've ever done the math and realized the only way to make more is to take on more, this episode is for you.Shayna is here to tell you something important: charging more doesn't have to mean booking more. In this episode, she reframes how you think about your offer completely — from a photography package with an optional video add-on, into a stronger, more complete experience that naturally justifies a higher price. This is not about convincing clients to spend more. It's about building something worth more.No awkward pitch. No forcing video on people who don't want it. No burning yourself out. Just a smarter offer — and the confidence that comes from knowing your pricing actually makes sense.We're getting into:Why fully booked photographers still feel financially stuck (and it's not your fault)The photo-only income ceiling — and why it will always limit your growthHow hybrid photo + video removes that ceiling without adding more shoots to your calendarThe #1 mistake photographers make when introducing video to their packagesWhy asking "do you also want video?" is already killing the saleWhat Shayna's actual offer structure looks like — the "Big Boy Offer" explainedHow perceived value does the selling before you even get on a callThe real math: going from $5K to $8–10K per booking with the same calendarWhy your past price increases didn't stick (hint: it was a positioning problem, not a talent problem)How to guide clients toward photo + video without feeling pushy or salesyIf you've been trying to grow your photography business but keep hitting the same ceiling, this episode will show you exactSnag the Video Upsell Starter Kit: https://hybridhangout.com/starter-kitIf you're a photographer who already wants to add video but keeps getting stuck in research mode, this is for you. Your clients are already asking, and you're leaving money on the table. The free Video Upsell Starter Kit shows you exactly how to start using the camera you already have and simple add-ons.   If you're running your photo or hybrid photo and video business from your inbox, you're making it harder than it needs to be. I use HoneyBook to manage everything — inquiries, emails, scheduling, contracts, and payments. It keeps my pipeline organized and saves hours every week. If you want a smoother system, grab my discount here: https://share.honeybook.com/shayna29637 If you're editing video and still scrambling for music, you're wasting time. I use Artlist for every project. It's high quality, searchable, and made for client work, with music and sound effects in one place. No licensing stress, no digging. It just makes editing faster. Check it out with my link: https://artlist.io/referral/e40b6464-8735-4bab-bb2e-6694f74d9175  Hybrid Hub teaches photographers how to add video so they can make more per booking. Learn how to shoot, edit, market, and sell photo and video together with a simple, repeatable system. Ready to raise your booking value? Book a free strategy call so we can chat 1x1 about how to scale your photography business with video, and if Hybrid Hub is right for your business: https://hybridhangout.com/book-a-callThanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram! 

In this member-first Q&A on the Self-Publishing with ALLi podcast, ALLi video content adviser Dale L. Roberts answers questions on how authors can use video to market their books, connect with readers, and build visibility for their author brand. Topics include the best tools for creating video content, when to start using video in the publishing process, and how to measure the impact of video on book sales and reader engagement. Roberts also addresses how to drive traffic to videos, whether book trailers still matter, how Amazon A+ Content works, and practical ways to get comfortable on camera. Show Notes YouTube for Authors, by Dale L. Roberts Self-Publishing with Dale Daniel Batal Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally.

“My business exists because I once felt invisible in a room.”In this episode, we talked about how vulnerability, belonging, and human connection become competitive advantages in business, in particular:

When dealer principal Joe Shaker of Shaker Auto Group started digging into customer feedback, he uncovered a hard truth: even loyal, satisfied customers still felt uncertainty about what was happening behind the service doors. That insight sparked the creation of TruVideo, now one of the most widely used communication platforms in automotive.In this episode, Joe walks through the journey — the early “aha” moments, the data that changed everything, the role of AI, and how video has redefined transparency in the modern dealership. He and Kaylee break down why doubt persists, how clear communication transforms revenue and retention, and what dealers can do right now to close trust gaps and elevate the customer experience.If you're ready to build real transparency, automate stronger processes, and modernize how your parts and service teams communicate, this episode is your roadmap.--------------------------------------------This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Our strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit

Juice's gym has new mirrors, so he's about to become insufferable. Jackson went to a punk concert and cut his face.Thanks for listening! patreon.com/itdangerpod

The boys recap a heartwarming but exhausting charity event! Then... should they do a weekly recap of upcoming hockey, gay romance, drama series "Heated Rivalry"? Thank you for listening! patreon.com/itdangerpod

Juice went to a wedding but it was ruined by BASEBALL. Jackson is stoked for the Extra Life charity stream!Thank you for listening! patreon.com/itdangerpod

12 points to kill a Russian soldier, 40 points to blow up a Russian tank — These are some of the points rankings in a new incentive program for Ukrainian drone operators, who can now compete for points against other units and cash their points in to buy new weapons. Ukrainian officials say this program is helping maintain motivation in a war that is coming up to four years, but others have questioned the ethics of equating points to lives and incentivizing killing.

This week's guest on The Publisher Podcast is Juliet Riddell, Head of New Formats at the Financial Times. Her focus is on telling stories using video, and she spoke to Peter following the September release of the 13-minute film, Recall Me, Maybe, written by comedian David Baddiel and starring Stephen Fry and Gemma Whelan. Juliet talks about why a news organisation like the FT is making this type of drama, the other films in the FT's Standpoint series, and the power of external collaborations in bringing new perspectives to big issues. Get a write-up of the key learnings from this interview online at voices.media or straight to your inbox by signing up to The Publisher Newsletter.

Late last year, OpenAI reportedly tried to buy Medal and its vast trove of video game data for $500M. Today, the company spun out a frontier research lab that's using that data to build AI agents that understand how they move through space and time, a concept called spatial-temporal reasoning. Also, electric aviation startup Beta Technologies has priced shares for its initial public offering between $27 and $33, in hopes of raising as much as $825 million, according to a regulatory document filed with the U.S. Securities and Exchange Commission. If the company attracts investors at the top of that range it will debut with a valuation of about $7.2 billion. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Subscribe to DTC Newsletter - https://dtcnews.link/signupThis episode dives deep into how Pilothouse treats content (video/still/UGC/EGC) as the primary growth lever entering Q4. They share frameworks for sourcing, testing, and iterating content to keep a creative pipeline fresh, attention‑grabbing, and funnel‑optimized.Why it matters to marketers/entrepreneurs:Video drives cold traffic; static drives conversions in retargetingDiverse creator mix fuels testing for persona resonanceQuick intro tweaking ( ess than 5 sec) can reignite stale top creativesSystems prevent creative decay and rising CPAs as ad costs increaseKey moments & insights:Content + system more than polished single visualsDividing creative types: CGC, UGC, EGCStock your creative trove by May–June for Q4 readinessTesting hooks at 3‑5 seconds yields outsized returnsWhen a top ad slows, pause it to surface the next best performerTimestamps:00:00 Setting Up Q4 Creative Systems02:00 Why Video Is Essential for Q4 Growth04:00 The Three Types of Video: CGC, UGC, EGC08:00 The Power of Employee-Generated Content12:00 Using Video vs. Static Creatives on Meta16:00 Creative Refresh Cycles and Testing Systems20:00 Beating the Winning Ad: Iteration Strategies22:00 Final Thoughts and Next StepsHashtags:#q4strategy #facebookads #ugc #creativeoptimization #d2cpodcast #egc #digitalmarketing #videomarketing #metaads #growthmarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Elizabeth welcomes Michael Schwarz, founder of Prairie Nation Creative, to discuss innovative approaches to creating settlement videos for trial lawyers.   Michael, a seasoned filmmaker, shares his journey from film school to starting a company specializing in impactful legal videos. His company introduced the concept of 'Trial Trailers™ ­' - concise and compelling videos designed to summarize case damages and liability, pushing for quicker settlements.   Michael also talks about 'demand impact videos,' a more affordable alternative using online interviews for lower-tier cases. Additionally, they explore the challenges of engaging viewers, the importance of early evidence preservation, and how creative storytelling can significantly impact legal outcomes.   Michael also touches on his passion project, the Abandoned Atlas Foundation, which focuses on documenting and preserving historic abandoned buildings, and provides another snapshot into his production style.   In this episode, you will learn about: The Concept of Trial Trailers Demand Impact Videos as Affordable Alternatives The Art of Video Editing and Storytelling Addressing Lawyer Needs with Custom Videos The Power of Video in Legal Cases Importance of Evidence Preservation Bonus! Michael's Abandoned Atlas Foundation   Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.   Supporting Resources: Guest Michael Schwarz of Prairie Nation Creative. Learn more about Michael Schwarz and the work he is doing: https://prairie-creative.com/ Email Michael: michael@prairie-creative.com Watch samples of Michael's work here: https://vimeo.com/prairienation You can also watch this episode on YouTube here: A Fresh Take on Using Video for Case Settlement, with Guest Michael Schwarz [Ep145]   Do you have an upcoming trial and want help writing your opening statement? Book a free call with Elizabeth to see how she can help. Don't want to miss an episode? Join the Trial Lawyer Prep Newsletter for resources, tips and episodes by going here: www.larricklawfirm.com/connect

When Luke Murphy was growing up in rural Kerry, his father, a chemistry lecturer and environmental scientist, had a habit of turning even the simplest questions into full-scale lessons. "Ask about water testing and you'd get a deep dive into inorganic chemistry. It was fascinating, but also totally overwhelming," Murphy recalls. "It really made me think about how hard it is for experts to communicate the value of what they do." Waking Dreams from County Kerry Years later, that early insight would become the foundation for Waking Dreams Media, the Dublin-based video production company Murphy founded in January 2021. What began as a solo venture during the bleakest days of Ireland's third pandemic lockdown has since evolved into a growing team. Today, Waking Dreams Media delivers strategic video communications for some of the country's most technically complex businesses. But Murphy insists this is not a story about creative cinematography or camera gear. Instead, his team's work is about making complicated ideas easier to grasp. In particular, he's found a sweet spot in helping founders and teams who are building the kinds of products that don't yet have a ready-made market, or whose value can't be easily summed up in a single sentence. "These aren't off-the-shelf products," Murphy explains. "They're innovations, often emerging from research, deep tech, or life sciences. The challenge is not just showing what the product does, but helping someone who's never seen anything like it before understand why it matters." From the story of a gravestone to the story of a product Murphy's entrepreneurial streak showed up early. While completing a degree in Film and Media at UCC, he worked freelance behind the camera to support himself. He also co-founded a startup called The Story Of, a business that used QR codes to link gravestones with short videos about a person's life. The concept gained serious traction, even attracting media attention in Australia. But what Murphy took from that experience wasn't just media momentum. It was clarity about what he actually enjoyed. "I realised I was less interested in being the founder of a tech company than I was in helping tech companies communicate what they do," he says. "I loved the storytelling side, especially when it meant getting to grips with something complex and making it accessible." This impulse shaped the vision for Waking Dreams Media. Today, the company works with clients ranging from UCC Innovation and Blockchain Ireland to SMEs building smart RFID tools or pharmaceutical spinouts. Several of the startups they've supported have gone on to raise high six-figure funding rounds and land enterprise contracts. And they've often usd the videos in pitch decks and investor meetings. In one instance, a multinational client saw over 100,000 organic impressions from a single video campaign. "We start with messaging, not cameras" According to Murphy, the biggest misconception about video production is that it's simply about visuals. "People often assume video means showing up with a camera and recording whatever's there. But that's not how it works when you're dealing with complex B2B products. You can't explain a semiconductor startup the same way you'd shoot a wedding." Devising a strategy is the first stage of every project Murphy takes on. Murphy's team works with clients to clarify their core messaging, and ask questions. What changes in the customer's daily life if they use this product? What makes it different from what already exists? Why should a buyer or investor trust you? That messaging document becomes the foundation for everything else, not just the video but the website, sales deck and investor materials. It is a tool for internal alignment as much as external explanation. As Murphy puts it, "It's not about polishing a script. It's about revealing the story that already exists." Clients say the results speak for themselves. One founder described their Waking Dreams video as "...

Send us a textIn this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser shares why consistent video content is no longer a "nice-to-have" — it's the cornerstone of a smarter paid media strategy. Whether you're trying to warm up cold audiences, lower your ad costs, or re-engage past ticket buyers, video is the most powerful (and underused) tool in your marketing playbook.Jeremy explains how short-form videos help you build trust, increase engagement, and improve targeting — even on a tight budget. He also shares real-world examples and actionable tips for sports teams to use video content to drive more clicks, conversions, and repeat attendance.

In this practical and mindset-shifting episode, Better Than Rich host Mike Abramowitz sits down with Phil Risher, founder of⁠ YoungAdultSurvivalGuide.com⁠, to explore how he paid off $30K in student debt in just one year — on a $48K salary.Phil shares his framework for financial clarity, how he avoided lifestyle creep, and the unconventional mindset that helped him design a debt-free, purpose-driven life before age 25.This is a must-listen for high earners who still feel financially stuck and for parents who want to raise money-wise kids.

Original air date: April 30th, 2024Video Episode: https://youtu.be/-NwPW3-a688@donofriend  or Donovan Taylor Hall, joins Ashanti Branch, a master educator with 20+ years of experience in schools, to talk about what they are reflecting on as educators and what they're seeing in the halls of modern-day schools. Donovan is an experienced teacher and positive youth development expert who travels around the country speaking at schools and pushing into classrooms. Learn more about him in ⁠season 1, episode 152⁠.Topics include: video games, core values, extrinsic/intrinsic motivation, “call-out” vs. “call-in”, “book smart” vs. “street smart”, being a warm demander, and shared humanity amongst teachers and students.(0:00) Welcome!(1:30) Donovan and Ashanti introduce themselves.(4:00) Student behavior, engagement, and distractions(7:00) Video games and what they teach us about students(11:00) Making education entertaining(15:00) Extrinsic vs. intrinsic motivation(17:00) Core values(25:00) Safe vs. unsafe schools; accountability(30:00) Warm demander - running out of warm(34:00) When to “call-out” students, and desire for attention(40:00) “Book smart” vs. “Street smart”(43:00) Getting teachers more classroom management tools(45:00) Teachers showing humanity; dropping ego---Connect with Donovan Taylor Hall:Website: ⁠www.donovantaylorhall.com⁠Instagram, TikTok, Youtube: @donofriend---Create your own mask anonymously at ⁠https://millionmask.org/⁠ Email us questions and comments at ⁠totmpod100@gmail.com⁠ ---Connect with Ashanti Branch:Instagram: ⁠https://www.instagram.com/branchspeaks/⁠Facebook: ⁠https://www.facebook.com/BranchSpeaks⁠Twitter: ⁠https://twitter.com/BranchSpeaks⁠LinkedIn: ⁠https://www.linkedin.com/in/ashantibranch/⁠Website: ⁠https://www.branchspeaks.com/⁠---Support the podcast and the work of the Ever Forward Club: ⁠https://podcasters.spotify.com/pod/show/branch-speaks/support⁠ ---Connect with Ever Forward Club:Instagram: ⁠https://www.instagram.com/everforwardclub⁠Facebook: ⁠https://www.facebook.com/everforwardclub⁠Twitter: ⁠https://twitter.com/everforwardclub⁠LinkedIn: ⁠https://www.linkedin.com/company/the-ever-forward-club/⁠#TakingOff TheMask #millionmaskmovement #youarenotalone #podcast #podcastersofinstagram #pod #podcasts #podcastlife #podcaster #teachersofinstagram #teacherlife #education #educationmatters #educationispower #vulnerability #selfimprovement #mentalhealthawareness #madeonzencastr #vulnerabilityisstrength #mensmentalhealth #menswellness #lessonplan #lessonplanning #teachingmethods #teaching #productivestruggle #highschool #highschoolteacher #socialemotionallearning #middleschool #middleschoolteacher #videogames #corevalues #intrinsicmotivation #intrinsicvalue #booksmart #streetsmart #schoolcommunity #classroommanagement

Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn't enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from awareness to purchase without relying on traditional ad clicks. Whether you're struggling with attribution, unsure if your video efforts are paying off, or looking for a smarter way to use customer testimonials, this episode delivers the insights you need to turn video into your most powerful sales tool.Chapters:00:00:00 - Kicking Off Perpetual Traffic: Why Video is the Future of Sales00:00:39 - Meet Ian Garlic: The Mastermind Behind High-Converting Videos00:01:10 - The Secret to Using Video to Drive More Sales00:02:58 - Mapping Your Customer's Journey for Maximum Conversions00:03:28 - AI, Marketing, and Sales: The Game-Changing Connection00:04:46 - The Truth About Creating Videos That Actually Work00:07:10 - How to Use YouTube to Explode Your Business Growth00:08:35 - Turning Your Sales Funnel into a Conversion Machine with Video00:17:53 - Why Most Businesses Ignore Post-Purchase Engagement (And Why It's a Huge Mistake)00:22:28 - The Power of Fear in Marketing and How to Use It Ethically00:23:16 - The Four Must-Have Videos Every Business Needs00:23:58 - The Hidden Conversion Leaks Costing You Sales00:24:05 - The Perpetual Traffic Formula for Video Success00:24:14 - How to Craft Video Case Stories That Sell for You00:25:05 - Where Video Fits Into Your Sales Funnel for Maximum Impact00:27:00 - Why FAQs and Process Videos Are Secret Sales Weapons00:35:40 - The Ugly Truth About Most Sales Funnels (And How to Fix Yours)00:40:02 - Final Takeaways and Where to Learn MoreLINKS AND RESOURCES:Video Case StoryConnect with Ian on LinkedInYouTube: Video Case Story Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have...

Learn why you need to start YouTube for your business now!⚡️Learn how we can help you grow a profitable YouTube channel

Today's studio families want more than just great classes — they want to see growth and feel the progress. In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese reveals: - How strategic use of simple class videos can dramatically boost loyalty and re-enrollment - Easy ways to highlight student achievements without turning into a full-time content creator - How to use video to celebrate growth, strengthen parent trust, and build a studio culture students never want to leave Crucial tips for privacy, permission, and staying legally protected when using student videos Whether you are trying to keep more students after recital season or build a stronger studio brand, this episode will help you leverage video as one of your most powerful and underused retention tools. Plus, join our free Facebook group for studio owners for even more templates, strategies, and real-time examples: https://www.facebook.com/groups/theDSOA

What if the real key to freedom in your mortgage business isn't working harder—but working smarter with the right people and systems? In this episode, I sit down with Geri Janes to talk about how she built a $100M+ business by focusing on systems, hiring the right people, and strengthening lender partnerships. We dig into how she leveraged technology like Blue Mortgage, Finmo, Loom, and Calendly to streamline her workflow—and how she scaled her business without losing her sanity. If you're trying to grow but feel stuck in the weeds, Geri's approach will show you what practical, sustainable scaling looks like. We'll cover: Hiring Before You're "Ready" - Why waiting too long to hire will cost you—and how Geri built a winning team with a Director of Operations and two fulfillment specialists. Building a Database That Pays You Back - How she uses Blue Mortgage and Google reviews to turn past clients into a consistent pipeline of new deals. Using Video to Save Time and Improve Client Experience - How Loom videos replaced 90-minute meetings—and why clients actually prefer it. Optimizing Your Calendar with Control - How Geri uses Calendly to set boundaries and protect her time without hurting client relationships. Using AI for Summarizing Calls and Strategy Meetings - Simple, practical uses of AI that save time and make team handoffs smoother. Biggest Lessons Learned - Hire sooner. Trust your team. And build strong lender partnerships early. To connect Geri, check out the link below: https://www.mortgageswithgeri.ca/   Follow me on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com Subscribe to my 3-2-1 Thursday Email I Love Mortgage Brokering is in partnership with Ownwell.  To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca.

Have you ever wished you could fast-forward three rides ahead to see exactly what you'd do differently? In this week's Sunday Strides, Lorna turns that fantasy into a practical tool: using short video reviews as your “time-travel” coach. Learn how to pause your ride, watch it “from the future,” then hop back in the saddle and apply those insights immediately—so every session becomes a step toward smarter, smoother progress. 

Reviving Dead Real Estate Leads: Action Plan for Maximizing Client Opportunities(Want an "easy button" for growing your real estate database? Check out: http://BuildWithJosh.com)Go here to check out the full video replay here: https://youtu.be/nE40NWmi2DkIn this episode, we're diving into the essential strategies for reviving dead leads from your old database. Tune in as we discuss how to invigorate your conversations through emails, texts, and direct messages to generate more client opportunities. Inspired by successful agent James Brown, we explore a proven action plan to get the most out of your kvCORE database and beyond. Learn about fascinating metrics from the last 30 days, including lead generation stats, cost per lead, and conversion rates. Plus, discover useful scripts, templates, and interaction-based activities designed to maximize your opportunities during the selling season. Whether you're frustrated with tech overwhelm or looking for fresh ideas, this episode is loaded with actionable insights to help you thrive.Timestamps:00:00 Introduction to Reviving Dead Leads00:34 Inspiration and Background01:16 Action Plan Overview03:41 Lead Generation and Cost Analysis05:28 Lead Management Process10:20 Mathematics of Lead Conversion15:23 Cleaning Your Database19:31 Implementing the Action Plan26:21 Handling Ridiculous Replies27:27 Weekly Action Plan Overview28:31 Engaging with Leads28:59 Deal of the Week Strategy29:29 Friday Catch-Up and Bonus Tips30:29 Effective Communication Techniques32:01 Calculating Business Scenarios35:09 Collaborating with Lenders42:21 Using Video in Follow-Ups45:23 Final Q&A and Closing Remarks#exprealty #realtor #realestateagent #realtormarketing

What impact has video had on the advertising landscape? In this episode, Emery Robbins is back to explore how video has emerged as a fundamental tool for brand engagement and customer conversion. She and Destaney cover various creative formats, from Sponsored Brand Videos to Streaming TV ads, and explain the value it brings to building brand awareness and driving sales. Emery shares her reasoning as to why brands must tailor their video content to where a customer is in their buying journey, and how to leverage Amazon Marketing Cloud insights to track the effectiveness of their video campaigns. If you're looking for a comprehensive guide on scaling video content, aligning creative with demographic targeting, and embracing the opportunities AI has to offer, this episode is for you! Some key points from their discussion:Video is no longer just a supplementary advertising tool; it's a cornerstone for engaging customers and building brand loyalty.Advertisers need to focus on creating demand at the top of the funnel through engaging, informative video content rather than solely relying on bottom-funnel searches.Brands should tailor video content to specific search terms and audience types to maximize conversion rates and customer interaction.By combining video with other ad types and detailed audience targeting, brands can significantly enhance the customer journey and achieve higher returns.As AI continues to evolve, it will play a crucial role in operational scalability, allowing for more dynamic and personalized video content creation.Connect with Emery on LinkedInConnect with Destaney on LinkedInLearn more about BTR MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this week's basketball coaching conversation, New York Liberty Director of Player Development and Unrivaled Laces head coach Andrew Wade joins the Basketball Podcast to share insights on coaching lessons from Unrivaled 3-on-3.Andrew Wade is currently the Director of Player Development for the New York Liberty, the reigning WNBA champions. In 2024, Wade took on the role of head coach for the Laces in Unrivaled, the professional 3-on-3 women's basketball league.The team finished the regular season standings in third place.In 2019, Wade joined the Washington Wizards' G League affiliate, the Capital City Go-Go, as a video coordinator. His role expanded to include player development responsibilities with the Washington Mystics, where he served as a player development assistant coach. During his tenure, he was instrumental in implementing "vitamins," a practice routine focusing on intentional skill development.Wade's journey in basketball began at the Catholic University of America, where he played collegiate basketball. His passion for the game led him to establish Prism Basketball, a consulting firm aimed at simplifying basketball analytics for teams and players. He also contributed as a sports blogger, analyzing NBA strategies and trades.If you have not had the opportunity yet be sure to check Coach Wade's excellent masterclass excerpt presentation available on our Basketball Immersion YouTube channel called “Using Video for Basketball Teaching Success with Andrew Wade.” The full video is available on demand to all members of our community inside the membership portal.

What if success wasn't about grinding through 10,000 hours of blood, sweat, and tears but instead 10,000 hours of enjoyment and play?

Why are short-form videos so essential for modern law firms?In today's rapidly digitalizing world, law firms are presented with the challenge of adapting their marketing strategies to keep up with evolving trends. Among these trends, short-form videos have emerged as a powerful tool not just for engaging potential clients but also for nurturing relationships with existing and past clients. But what makes short-form videos so crucial in the context of digital marketing, particularly for law firms?Short-form videos, popularized by platforms like TikTok, Instagram Reels, and YouTube Shorts, are captivating due to their brevity and ability to convey valuable information quickly. Anthony Pritchard and Paritosh Pareek, co-founders of WP Sprints, suggest that crafting videos for a specific audience member adds value and relatability.Short-form videos are not just a fleeting trend; they are becoming a cornerstone of modern marketing strategies, offering an avenue for law firms to connect deeply with their clients. By focusing on audience needs, maintaining consistent engagement, and leveraging video for both education and promotion, law firms can transform their digital presence and profoundly impact their client relationships.Angelo gives listeners actionable tips on:00:00 Introduction 01:06 The Power of Short Form Video01:52 The Evolution of Vertical Videos03:25 Creating Effective Marketing Videos07:16 SEO and Video Marketing12:11 Using Video for Lead Generation20:23 Nurturing Clients with Video22:53 Book Review: The Power of Bad28:04 Actionable Tips for Video Marketing32:45 Conclusion and Final ThoughtsResources mentioned in this episode:The Power of BadConnect with Anthony and Paritosh here:Facebook: https://www.facebook.com/WPSprints.QuickFixInstagram: https://www.instagram.com/wpsprints/X: https://x.com/NewVideoAnthonyLinkedIn: https://www.linkedin.com/in/anthonyprichard5280/ http://wpsprints.comConnect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

Bill and Bryan follow up on their popular episode about why every salesperson should have a YouTube channel, sharing Marcus Sheridan's prediction that YouTube could soon become more important than company websites. The guys tackle common obstacles like being "intrigued but intimidated" by video creation, offering practical content ideas including customer spotlights, technical demonstrations, and answering frequently asked questions. Bill and Bryan make a compelling case that the downside is zero while the upside is potentially infinite for sales professionals willing to embrace video marketing. ================================= Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join now. If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. =================================

Countless potential customers of yours are online right now, looking for the solution to their problem that YOU can give them, if they only knew where to find you... In part two of this two-part episode, Mike Koenigs continues to reveal his secrets for creating and placing video content online in a way that gets your information out and seen in front of your dream customers FAST. Be sure to give part one a listen first! MagneticMarketing.com NoBSLetter.com

Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn't enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from awareness to purchase without relying on traditional ad clicks. Whether you're struggling with attribution, unsure if your video efforts are paying off, or looking for a smarter way to use customer testimonials, this episode delivers the insights you need to turn video into your most powerful sales tool.Chapters:00:00:00 - Kicking Off Perpetual Traffic: Why Video is the Future of Sales00:00:39 - Meet Ian Garlic: The Mastermind Behind High-Converting Videos00:01:10 - The Secret to Using Video to Drive More Sales00:02:58 - Mapping Your Customer's Journey for Maximum Conversions00:03:28 - AI, Marketing, and Sales: The Game-Changing Connection00:04:46 - The Truth About Creating Videos That Actually Work00:07:10 - How to Use YouTube to Explode Your Business Growth00:08:35 - Turning Your Sales Funnel into a Conversion Machine with Video00:17:53 - Why Most Businesses Ignore Post-Purchase Engagement (And Why It's a Huge Mistake)00:22:28 - The Power of Fear in Marketing and How to Use It Ethically00:23:16 - The Four Must-Have Videos Every Business Needs00:23:58 - The Hidden Conversion Leaks Costing You Sales00:24:05 - The Perpetual Traffic Formula for Video Success00:24:14 - How to Craft Video Case Stories That Sell for You00:25:05 - Where Video Fits Into Your Sales Funnel for Maximum Impact00:27:00 - Why FAQs and Process Videos Are Secret Sales Weapons00:35:40 - The Ugly Truth About Most Sales Funnels (And How to Fix Yours)00:40:02 - Final Takeaways and Where to Learn MoreLINKS AND RESOURCES:Video Case StoryConnect with Ian on LinkedInYouTube: Video Case Story Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual...

You have GOT to spend as much time (if not, more) on the marketing of your product as you do on the creation of your product. One of the best ways to market your product is using video, but with so much content online, what can you do to make sure YOUR videos get seen AND engaged with? Mike Koenigs, Expert consultant at getting information out and engaging potential customers using video, shares the secrets he's used to help novices as well as big names like Tony Robbins get their content right in front of potential customers/clients FAST. Be sure to check out part two next week! MagneticMarketing.com NoBSLetter.com

As many as three billion people in the world play video games and one professor is finding a way to use this hobby to teach international relations.

Jenn and Paula discussed their respective experiences in real estate, with Paula sharing her success in Minnesota and her multi-step approach to reaching out to clients. They also discussed the effectiveness of using custom marketing materials, strategies for building relationships with clients, and the importance of maintaining a consistent presence through various forms of communication. Finally, they touched upon the challenges of managing a large geographical area, the need for a CRM to keep track of clients, and the effectiveness of video ads and targeted marketing strategies.

Grow Your Real Estate Business by Serving Your Ideal Client Avatar with Chay McGee...(Check out the full YouTube video here: https://youtu.be/ZimdReTAW-g)****************You can schedule a time to chat with Chay at: https://calendly.com/chay-mcgee/consultation****************In this episode, Josh Schoenly sits down with Chay McGee, a seasoned real estate agent from Salt Lake City, to discuss how you can grow your real estate business by identifying and targeting your ideal client avatar. They explore strategies for attracting specific client types, particularly real estate investors, and reverse engineering your approach to draw in those clients. Chay shares his extensive experience, including his innovative use of tools like AI to create lead magnets and personalized marketing campaigns. If you're looking to enhance your client acquisition strategy and stand out in a crowded market, this conversation is packed with actionable insights and practical advice.(Join the FREE Leads | Listings | Leverage Community right here: http://GrowWithJosh.com/LLL)

Generating Real Estate Leads Using Google Pay Per Click (PPC)(Check out the full YouTube video here: https://youtu.be/hRyaryfztnY)In this episode, we explore the detailed strategy behind generating real estate leads, focusing on targeting downsizing baby boomers using Google pay-per-click (PPC) campaigns. The discussion highlights the framework and formula for setting up effective campaigns, regardless of your client avatar. We talk about campaign setup, keywords, dynamic landing pages, and smart campaign optimization. Josh offers actionable insights into budget allocation, lead conversion, and integrating automation tools like Go High Level. Special guest Ryan shares his expertise on Google Ads effectiveness and optimization. Lastly, we cover related topics like video engagement, landing page testing, retargeting, and the importance of tailoring ads to your niche market. Perfect for real estate professionals looking to refine their lead generation strategies and improve their PPC campaigns.(Join the FREE Leads | Listings | Leverage Community right here: http://GrowWithJosh.com/LLL)

"Customers today really want that speed of answer. They are impressed when people who get back to them quickly and answer their questions." Video can transform your customer service in ways you might not have imagined. It seems like today speed and personalization are key. I have found that using video for customer support can set you apart from the competition. Read my blog for more from this episode on how video makes it easier to connect with your customers on a personal level.  Notable Moments 00:37 Addressing Customer Support with Videos 04:57 Effective Communication Through Video 07:14 Using Video for Internal Communication 10:12 Planning for Clear Communication Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.  

In this episode, Jason Zygadlo unveils powerful strategies for building authentic connections and standing out in a crowded marketplace. Discover the transformative impact of personalized videos, the art of turning networking into genuine relationships, and how to leverage LinkedIn to foster meaningful engagement. Jason also shares how adopting a “givers gain” mindset can lead to professional growth and stronger business relationships. Tune in for actionable insights that will reshape your approach to networking and leadership. Key Takeaways To Listen ForDifference between networking and relationship-buildingHow to shift from a consumer mindset to a contributor mindsetThe value of personalized videos in professional and personal relationshipsWhy gratitude and intentional engagement strengthen client and customer loyaltyOvercoming imposter syndrome and embracing authenticity on videoResources Mentioned In This EpisodeAristotle's Model of Communication: 3 Key Elements of PersuasionLinkedInAbout Jason ZygadloJason is a certified career coach and the founder and coaching/sales leader of build.your.own.brand. He has nearly two decades of experience in medical technology sales and specializes in cardiothoracic, vascular, women's health, and oncology, having worked in both startups and Fortune 100 companies. In his spare time, Jason enjoys college football, live music, travel, and lakeside relaxation. Connect With JasonWebsite: build.your.own.brand.LinkedIn: Jason A. ZygadloConnect With UsMaster your context with real results leadership training!To learn more, visit our website at www.greatsummit.com.For tax, bookkeeping, or accounting help, contact Dr. Nate's team at www.theincometaxcenter.com or send an email to info@theincometaxcenter.com.Follow Dr. Nate on His Social MediaLinkedIn: Nate Salah, Ph.DInstagram: @natesalah Facebook: Nate SalahTikTok: @drnatesalahClubhouse: @natesalah

Video content is one of the most valuable tools you can use in your business to connect with your audience and market to potential customers! But you have a never-ending to-do list in your business, so how are you supposed to add video content on top of the day-to-day tasks? In today's episode, I'm sharing three tips for creating video in your business as a busy entrepreneur![This episode is a re-run. It originally aired on May 9th, 2022]In This Episode You'll:Learn why video does well.Explore three tips for using video in your business.Understand the tools to use for video.Find it quickly:00:34 - Why Video Content is Essential for Visibility1:01 - Personal Success Stories with Video Content1:30 - Rebroadcast of a Popular Episode3:01 - The Power of Video Content: Statistics and Reach3:59 - Why Video Outperforms Other Content Types4:54 - Understanding Evergreen Content8:41 - Three Key Strategies for Effective Video Content8:53 - Pre-Planning Your Video Content11:00 - Giving Your Video a Searchable Home14:32 - Repurposing Video Content for Maximum Reach17:50 - Software Recommendations for Video Editing19:01 - Using Video in Client Follow-UpMentioned in this Episode:Episode 3: How a Youtube Channel Could Fit into Your BusinessiMovie for apple usersDescriptInShotCanvaBonjoroMore ways to connect:Joy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Website: joymichelle.coWork with Joy as your coach: joymichelle.co/ways-to-work-togetherIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

I just spent the day with children's gaming specialists at Children's Hospital Colorado, and I am blown away.  As someone who spent 7 weeks without looking at a screen and has written a BOOK about how beautiful life is on the other side of them, the irony of my speaking at this gaming symposium does not escape me. But today was such a beautiful reminder of why screens themselves are not bad. These professionals are using screens to create, receive, and rescue moments for children all across America. That's powerful. Today was inspiring and FASCINATING. And I want to share it with you! . . . . . Listen to Sohaila talk about her time in hospital here: https://pod.link/1249486443/episode/0f0a235138aba991006e64938f166830 . . . . . Order your copy of my new book Reconnected HERE : ReconnectedBook.com  Let's keep in touch! Sign up for my newsletter to be the first to hear ALL my updates. https://app.e2ma.net/app2/audience/signup/1987227/1965424/ Interested in advertising with us? Reach out here. Book me to speak HERE: https://www.carloswhittaker.com/events  . . . . . SHOPIFY: Go to shopify.com/CARLOS to take your business to the next level today. QUINCE: Go to Quince.com/CARLOS for free shipping on your order and 365-day returns. CHRISTIAN PARENTING: Go to ChristianParenting.Org/SignUp and get free parenting resources each week Learn more about your ad choices. Visit megaphone.fm/adchoices