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Subscribe to DTC Newsletter - https://dtcnews.link/signupThis episode dives deep into how Pilothouse treats content (video/still/UGC/EGC) as the primary growth lever entering Q4. They share frameworks for sourcing, testing, and iterating content to keep a creative pipeline fresh, attention‑grabbing, and funnel‑optimized.Why it matters to marketers/entrepreneurs:Video drives cold traffic; static drives conversions in retargetingDiverse creator mix fuels testing for persona resonanceQuick intro tweaking ( ess than 5 sec) can reignite stale top creativesSystems prevent creative decay and rising CPAs as ad costs increaseKey moments & insights:Content + system more than polished single visualsDividing creative types: CGC, UGC, EGCStock your creative trove by May–June for Q4 readinessTesting hooks at 3‑5 seconds yields outsized returnsWhen a top ad slows, pause it to surface the next best performerTimestamps:00:00 Setting Up Q4 Creative Systems02:00 Why Video Is Essential for Q4 Growth04:00 The Three Types of Video: CGC, UGC, EGC08:00 The Power of Employee-Generated Content12:00 Using Video vs. Static Creatives on Meta16:00 Creative Refresh Cycles and Testing Systems20:00 Beating the Winning Ad: Iteration Strategies22:00 Final Thoughts and Next StepsHashtags:#q4strategy #facebookads #ugc #creativeoptimization #d2cpodcast #egc #digitalmarketing #videomarketing #metaads #growthmarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
Elizabeth welcomes Michael Schwarz, founder of Prairie Nation Creative, to discuss innovative approaches to creating settlement videos for trial lawyers. Michael, a seasoned filmmaker, shares his journey from film school to starting a company specializing in impactful legal videos. His company introduced the concept of 'Trial Trailers™ ' - concise and compelling videos designed to summarize case damages and liability, pushing for quicker settlements. Michael also talks about 'demand impact videos,' a more affordable alternative using online interviews for lower-tier cases. Additionally, they explore the challenges of engaging viewers, the importance of early evidence preservation, and how creative storytelling can significantly impact legal outcomes. Michael also touches on his passion project, the Abandoned Atlas Foundation, which focuses on documenting and preserving historic abandoned buildings, and provides another snapshot into his production style. In this episode, you will learn about: The Concept of Trial Trailers Demand Impact Videos as Affordable Alternatives The Art of Video Editing and Storytelling Addressing Lawyer Needs with Custom Videos The Power of Video in Legal Cases Importance of Evidence Preservation Bonus! Michael's Abandoned Atlas Foundation Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Guest Michael Schwarz of Prairie Nation Creative. Learn more about Michael Schwarz and the work he is doing: https://prairie-creative.com/ Email Michael: michael@prairie-creative.com Watch samples of Michael's work here: https://vimeo.com/prairienation You can also watch this episode on YouTube here: A Fresh Take on Using Video for Case Settlement, with Guest Michael Schwarz [Ep145] Do you have an upcoming trial and want help writing your opening statement? Book a free call with Elizabeth to see how she can help. Don't want to miss an episode? Join the Trial Lawyer Prep Newsletter for resources, tips and episodes by going here: www.larricklawfirm.com/connect
When Luke Murphy was growing up in rural Kerry, his father, a chemistry lecturer and environmental scientist, had a habit of turning even the simplest questions into full-scale lessons. "Ask about water testing and you'd get a deep dive into inorganic chemistry. It was fascinating, but also totally overwhelming," Murphy recalls. "It really made me think about how hard it is for experts to communicate the value of what they do." Waking Dreams from County Kerry Years later, that early insight would become the foundation for Waking Dreams Media, the Dublin-based video production company Murphy founded in January 2021. What began as a solo venture during the bleakest days of Ireland's third pandemic lockdown has since evolved into a growing team. Today, Waking Dreams Media delivers strategic video communications for some of the country's most technically complex businesses. But Murphy insists this is not a story about creative cinematography or camera gear. Instead, his team's work is about making complicated ideas easier to grasp. In particular, he's found a sweet spot in helping founders and teams who are building the kinds of products that don't yet have a ready-made market, or whose value can't be easily summed up in a single sentence. "These aren't off-the-shelf products," Murphy explains. "They're innovations, often emerging from research, deep tech, or life sciences. The challenge is not just showing what the product does, but helping someone who's never seen anything like it before understand why it matters." From the story of a gravestone to the story of a product Murphy's entrepreneurial streak showed up early. While completing a degree in Film and Media at UCC, he worked freelance behind the camera to support himself. He also co-founded a startup called The Story Of, a business that used QR codes to link gravestones with short videos about a person's life. The concept gained serious traction, even attracting media attention in Australia. But what Murphy took from that experience wasn't just media momentum. It was clarity about what he actually enjoyed. "I realised I was less interested in being the founder of a tech company than I was in helping tech companies communicate what they do," he says. "I loved the storytelling side, especially when it meant getting to grips with something complex and making it accessible." This impulse shaped the vision for Waking Dreams Media. Today, the company works with clients ranging from UCC Innovation and Blockchain Ireland to SMEs building smart RFID tools or pharmaceutical spinouts. Several of the startups they've supported have gone on to raise high six-figure funding rounds and land enterprise contracts. And they've often usd the videos in pitch decks and investor meetings. In one instance, a multinational client saw over 100,000 organic impressions from a single video campaign. "We start with messaging, not cameras" According to Murphy, the biggest misconception about video production is that it's simply about visuals. "People often assume video means showing up with a camera and recording whatever's there. But that's not how it works when you're dealing with complex B2B products. You can't explain a semiconductor startup the same way you'd shoot a wedding." Devising a strategy is the first stage of every project Murphy takes on. Murphy's team works with clients to clarify their core messaging, and ask questions. What changes in the customer's daily life if they use this product? What makes it different from what already exists? Why should a buyer or investor trust you? That messaging document becomes the foundation for everything else, not just the video but the website, sales deck and investor materials. It is a tool for internal alignment as much as external explanation. As Murphy puts it, "It's not about polishing a script. It's about revealing the story that already exists." Clients say the results speak for themselves. One founder described their Waking Dreams video as "...
Send us a textIn this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser shares why consistent video content is no longer a "nice-to-have" — it's the cornerstone of a smarter paid media strategy. Whether you're trying to warm up cold audiences, lower your ad costs, or re-engage past ticket buyers, video is the most powerful (and underused) tool in your marketing playbook.Jeremy explains how short-form videos help you build trust, increase engagement, and improve targeting — even on a tight budget. He also shares real-world examples and actionable tips for sports teams to use video content to drive more clicks, conversions, and repeat attendance.
In this practical and mindset-shifting episode, Better Than Rich host Mike Abramowitz sits down with Phil Risher, founder of YoungAdultSurvivalGuide.com, to explore how he paid off $30K in student debt in just one year — on a $48K salary.Phil shares his framework for financial clarity, how he avoided lifestyle creep, and the unconventional mindset that helped him design a debt-free, purpose-driven life before age 25.This is a must-listen for high earners who still feel financially stuck and for parents who want to raise money-wise kids.
Content Marketing 101 | All Things Content Marketing, Social Media & Personal Branding
Original air date: April 30th, 2024Video Episode: https://youtu.be/-NwPW3-a688@donofriend or Donovan Taylor Hall, joins Ashanti Branch, a master educator with 20+ years of experience in schools, to talk about what they are reflecting on as educators and what they're seeing in the halls of modern-day schools. Donovan is an experienced teacher and positive youth development expert who travels around the country speaking at schools and pushing into classrooms. Learn more about him in season 1, episode 152.Topics include: video games, core values, extrinsic/intrinsic motivation, “call-out” vs. “call-in”, “book smart” vs. “street smart”, being a warm demander, and shared humanity amongst teachers and students.(0:00) Welcome!(1:30) Donovan and Ashanti introduce themselves.(4:00) Student behavior, engagement, and distractions(7:00) Video games and what they teach us about students(11:00) Making education entertaining(15:00) Extrinsic vs. intrinsic motivation(17:00) Core values(25:00) Safe vs. unsafe schools; accountability(30:00) Warm demander - running out of warm(34:00) When to “call-out” students, and desire for attention(40:00) “Book smart” vs. “Street smart”(43:00) Getting teachers more classroom management tools(45:00) Teachers showing humanity; dropping ego---Connect with Donovan Taylor Hall:Website: www.donovantaylorhall.comInstagram, TikTok, Youtube: @donofriend---Create your own mask anonymously at https://millionmask.org/ Email us questions and comments at totmpod100@gmail.com ---Connect with Ashanti Branch:Instagram: https://www.instagram.com/branchspeaks/Facebook: https://www.facebook.com/BranchSpeaksTwitter: https://twitter.com/BranchSpeaksLinkedIn: https://www.linkedin.com/in/ashantibranch/Website: https://www.branchspeaks.com/---Support the podcast and the work of the Ever Forward Club: https://podcasters.spotify.com/pod/show/branch-speaks/support ---Connect with Ever Forward Club:Instagram: https://www.instagram.com/everforwardclubFacebook: https://www.facebook.com/everforwardclubTwitter: https://twitter.com/everforwardclubLinkedIn: https://www.linkedin.com/company/the-ever-forward-club/#TakingOff TheMask #millionmaskmovement #youarenotalone #podcast #podcastersofinstagram #pod #podcasts #podcastlife #podcaster #teachersofinstagram #teacherlife #education #educationmatters #educationispower #vulnerability #selfimprovement #mentalhealthawareness #madeonzencastr #vulnerabilityisstrength #mensmentalhealth #menswellness #lessonplan #lessonplanning #teachingmethods #teaching #productivestruggle #highschool #highschoolteacher #socialemotionallearning #middleschool #middleschoolteacher #videogames #corevalues #intrinsicmotivation #intrinsicvalue #booksmart #streetsmart #schoolcommunity #classroommanagement
Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn't enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from awareness to purchase without relying on traditional ad clicks. Whether you're struggling with attribution, unsure if your video efforts are paying off, or looking for a smarter way to use customer testimonials, this episode delivers the insights you need to turn video into your most powerful sales tool.Chapters:00:00:00 - Kicking Off Perpetual Traffic: Why Video is the Future of Sales00:00:39 - Meet Ian Garlic: The Mastermind Behind High-Converting Videos00:01:10 - The Secret to Using Video to Drive More Sales00:02:58 - Mapping Your Customer's Journey for Maximum Conversions00:03:28 - AI, Marketing, and Sales: The Game-Changing Connection00:04:46 - The Truth About Creating Videos That Actually Work00:07:10 - How to Use YouTube to Explode Your Business Growth00:08:35 - Turning Your Sales Funnel into a Conversion Machine with Video00:17:53 - Why Most Businesses Ignore Post-Purchase Engagement (And Why It's a Huge Mistake)00:22:28 - The Power of Fear in Marketing and How to Use It Ethically00:23:16 - The Four Must-Have Videos Every Business Needs00:23:58 - The Hidden Conversion Leaks Costing You Sales00:24:05 - The Perpetual Traffic Formula for Video Success00:24:14 - How to Craft Video Case Stories That Sell for You00:25:05 - Where Video Fits Into Your Sales Funnel for Maximum Impact00:27:00 - Why FAQs and Process Videos Are Secret Sales Weapons00:35:40 - The Ugly Truth About Most Sales Funnels (And How to Fix Yours)00:40:02 - Final Takeaways and Where to Learn MoreLINKS AND RESOURCES:Video Case StoryConnect with Ian on LinkedInYouTube: Video Case Story Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have...
Learn why you need to start YouTube for your business now!⚡️Learn how we can help you grow a profitable YouTube channel
Transform My Dance Studio – The Podcast For Dance Studio Owners
Today's studio families want more than just great classes — they want to see growth and feel the progress. In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese reveals: - How strategic use of simple class videos can dramatically boost loyalty and re-enrollment - Easy ways to highlight student achievements without turning into a full-time content creator - How to use video to celebrate growth, strengthen parent trust, and build a studio culture students never want to leave Crucial tips for privacy, permission, and staying legally protected when using student videos Whether you are trying to keep more students after recital season or build a stronger studio brand, this episode will help you leverage video as one of your most powerful and underused retention tools. Plus, join our free Facebook group for studio owners for even more templates, strategies, and real-time examples: https://www.facebook.com/groups/theDSOA
What if the real key to freedom in your mortgage business isn't working harder—but working smarter with the right people and systems? In this episode, I sit down with Geri Janes to talk about how she built a $100M+ business by focusing on systems, hiring the right people, and strengthening lender partnerships. We dig into how she leveraged technology like Blue Mortgage, Finmo, Loom, and Calendly to streamline her workflow—and how she scaled her business without losing her sanity. If you're trying to grow but feel stuck in the weeds, Geri's approach will show you what practical, sustainable scaling looks like. We'll cover: Hiring Before You're "Ready" - Why waiting too long to hire will cost you—and how Geri built a winning team with a Director of Operations and two fulfillment specialists. Building a Database That Pays You Back - How she uses Blue Mortgage and Google reviews to turn past clients into a consistent pipeline of new deals. Using Video to Save Time and Improve Client Experience - How Loom videos replaced 90-minute meetings—and why clients actually prefer it. Optimizing Your Calendar with Control - How Geri uses Calendly to set boundaries and protect her time without hurting client relationships. Using AI for Summarizing Calls and Strategy Meetings - Simple, practical uses of AI that save time and make team handoffs smoother. Biggest Lessons Learned - Hire sooner. Trust your team. And build strong lender partnerships early. To connect Geri, check out the link below: https://www.mortgageswithgeri.ca/ Follow me on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com Subscribe to my 3-2-1 Thursday Email I Love Mortgage Brokering is in partnership with Ownwell. To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca.
Have you ever wished you could fast-forward three rides ahead to see exactly what you'd do differently? In this week's Sunday Strides, Lorna turns that fantasy into a practical tool: using short video reviews as your “time-travel” coach. Learn how to pause your ride, watch it “from the future,” then hop back in the saddle and apply those insights immediately—so every session becomes a step toward smarter, smoother progress.
Reviving Dead Real Estate Leads: Action Plan for Maximizing Client Opportunities(Want an "easy button" for growing your real estate database? Check out: http://BuildWithJosh.com)Go here to check out the full video replay here: https://youtu.be/nE40NWmi2DkIn this episode, we're diving into the essential strategies for reviving dead leads from your old database. Tune in as we discuss how to invigorate your conversations through emails, texts, and direct messages to generate more client opportunities. Inspired by successful agent James Brown, we explore a proven action plan to get the most out of your kvCORE database and beyond. Learn about fascinating metrics from the last 30 days, including lead generation stats, cost per lead, and conversion rates. Plus, discover useful scripts, templates, and interaction-based activities designed to maximize your opportunities during the selling season. Whether you're frustrated with tech overwhelm or looking for fresh ideas, this episode is loaded with actionable insights to help you thrive.Timestamps:00:00 Introduction to Reviving Dead Leads00:34 Inspiration and Background01:16 Action Plan Overview03:41 Lead Generation and Cost Analysis05:28 Lead Management Process10:20 Mathematics of Lead Conversion15:23 Cleaning Your Database19:31 Implementing the Action Plan26:21 Handling Ridiculous Replies27:27 Weekly Action Plan Overview28:31 Engaging with Leads28:59 Deal of the Week Strategy29:29 Friday Catch-Up and Bonus Tips30:29 Effective Communication Techniques32:01 Calculating Business Scenarios35:09 Collaborating with Lenders42:21 Using Video in Follow-Ups45:23 Final Q&A and Closing Remarks#exprealty #realtor #realestateagent #realtormarketing
What impact has video had on the advertising landscape? In this episode, Emery Robbins is back to explore how video has emerged as a fundamental tool for brand engagement and customer conversion. She and Destaney cover various creative formats, from Sponsored Brand Videos to Streaming TV ads, and explain the value it brings to building brand awareness and driving sales. Emery shares her reasoning as to why brands must tailor their video content to where a customer is in their buying journey, and how to leverage Amazon Marketing Cloud insights to track the effectiveness of their video campaigns. If you're looking for a comprehensive guide on scaling video content, aligning creative with demographic targeting, and embracing the opportunities AI has to offer, this episode is for you! Some key points from their discussion:Video is no longer just a supplementary advertising tool; it's a cornerstone for engaging customers and building brand loyalty.Advertisers need to focus on creating demand at the top of the funnel through engaging, informative video content rather than solely relying on bottom-funnel searches.Brands should tailor video content to specific search terms and audience types to maximize conversion rates and customer interaction.By combining video with other ad types and detailed audience targeting, brands can significantly enhance the customer journey and achieve higher returns.As AI continues to evolve, it will play a crucial role in operational scalability, allowing for more dynamic and personalized video content creation.Connect with Emery on LinkedInConnect with Destaney on LinkedInLearn more about BTR MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this week's basketball coaching conversation, New York Liberty Director of Player Development and Unrivaled Laces head coach Andrew Wade joins the Basketball Podcast to share insights on coaching lessons from Unrivaled 3-on-3.Andrew Wade is currently the Director of Player Development for the New York Liberty, the reigning WNBA champions. In 2024, Wade took on the role of head coach for the Laces in Unrivaled, the professional 3-on-3 women's basketball league.The team finished the regular season standings in third place.In 2019, Wade joined the Washington Wizards' G League affiliate, the Capital City Go-Go, as a video coordinator. His role expanded to include player development responsibilities with the Washington Mystics, where he served as a player development assistant coach. During his tenure, he was instrumental in implementing "vitamins," a practice routine focusing on intentional skill development.Wade's journey in basketball began at the Catholic University of America, where he played collegiate basketball. His passion for the game led him to establish Prism Basketball, a consulting firm aimed at simplifying basketball analytics for teams and players. He also contributed as a sports blogger, analyzing NBA strategies and trades.If you have not had the opportunity yet be sure to check Coach Wade's excellent masterclass excerpt presentation available on our Basketball Immersion YouTube channel called “Using Video for Basketball Teaching Success with Andrew Wade.” The full video is available on demand to all members of our community inside the membership portal.
App Masters - App Marketing & App Store Optimization with Steve P. Young
What if success wasn't about grinding through 10,000 hours of blood, sweat, and tears but instead 10,000 hours of enjoyment and play?
Why are short-form videos so essential for modern law firms?In today's rapidly digitalizing world, law firms are presented with the challenge of adapting their marketing strategies to keep up with evolving trends. Among these trends, short-form videos have emerged as a powerful tool not just for engaging potential clients but also for nurturing relationships with existing and past clients. But what makes short-form videos so crucial in the context of digital marketing, particularly for law firms?Short-form videos, popularized by platforms like TikTok, Instagram Reels, and YouTube Shorts, are captivating due to their brevity and ability to convey valuable information quickly. Anthony Pritchard and Paritosh Pareek, co-founders of WP Sprints, suggest that crafting videos for a specific audience member adds value and relatability.Short-form videos are not just a fleeting trend; they are becoming a cornerstone of modern marketing strategies, offering an avenue for law firms to connect deeply with their clients. By focusing on audience needs, maintaining consistent engagement, and leveraging video for both education and promotion, law firms can transform their digital presence and profoundly impact their client relationships.Angelo gives listeners actionable tips on:00:00 Introduction 01:06 The Power of Short Form Video01:52 The Evolution of Vertical Videos03:25 Creating Effective Marketing Videos07:16 SEO and Video Marketing12:11 Using Video for Lead Generation20:23 Nurturing Clients with Video22:53 Book Review: The Power of Bad28:04 Actionable Tips for Video Marketing32:45 Conclusion and Final ThoughtsResources mentioned in this episode:The Power of BadConnect with Anthony and Paritosh here:Facebook: https://www.facebook.com/WPSprints.QuickFixInstagram: https://www.instagram.com/wpsprints/X: https://x.com/NewVideoAnthonyLinkedIn: https://www.linkedin.com/in/anthonyprichard5280/ http://wpsprints.comConnect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com
Bill and Bryan follow up on their popular episode about why every salesperson should have a YouTube channel, sharing Marcus Sheridan's prediction that YouTube could soon become more important than company websites. The guys tackle common obstacles like being "intrigued but intimidated" by video creation, offering practical content ideas including customer spotlights, technical demonstrations, and answering frequently asked questions. Bill and Bryan make a compelling case that the downside is zero while the upside is potentially infinite for sales professionals willing to embrace video marketing. ================================= Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join now. If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. =================================
Countless potential customers of yours are online right now, looking for the solution to their problem that YOU can give them, if they only knew where to find you... In part two of this two-part episode, Mike Koenigs continues to reveal his secrets for creating and placing video content online in a way that gets your information out and seen in front of your dream customers FAST. Be sure to give part one a listen first! MagneticMarketing.com NoBSLetter.com
Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn't enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from awareness to purchase without relying on traditional ad clicks. Whether you're struggling with attribution, unsure if your video efforts are paying off, or looking for a smarter way to use customer testimonials, this episode delivers the insights you need to turn video into your most powerful sales tool.Chapters:00:00:00 - Kicking Off Perpetual Traffic: Why Video is the Future of Sales00:00:39 - Meet Ian Garlic: The Mastermind Behind High-Converting Videos00:01:10 - The Secret to Using Video to Drive More Sales00:02:58 - Mapping Your Customer's Journey for Maximum Conversions00:03:28 - AI, Marketing, and Sales: The Game-Changing Connection00:04:46 - The Truth About Creating Videos That Actually Work00:07:10 - How to Use YouTube to Explode Your Business Growth00:08:35 - Turning Your Sales Funnel into a Conversion Machine with Video00:17:53 - Why Most Businesses Ignore Post-Purchase Engagement (And Why It's a Huge Mistake)00:22:28 - The Power of Fear in Marketing and How to Use It Ethically00:23:16 - The Four Must-Have Videos Every Business Needs00:23:58 - The Hidden Conversion Leaks Costing You Sales00:24:05 - The Perpetual Traffic Formula for Video Success00:24:14 - How to Craft Video Case Stories That Sell for You00:25:05 - Where Video Fits Into Your Sales Funnel for Maximum Impact00:27:00 - Why FAQs and Process Videos Are Secret Sales Weapons00:35:40 - The Ugly Truth About Most Sales Funnels (And How to Fix Yours)00:40:02 - Final Takeaways and Where to Learn MoreLINKS AND RESOURCES:Video Case StoryConnect with Ian on LinkedInYouTube: Video Case Story Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual...
You have GOT to spend as much time (if not, more) on the marketing of your product as you do on the creation of your product. One of the best ways to market your product is using video, but with so much content online, what can you do to make sure YOUR videos get seen AND engaged with? Mike Koenigs, Expert consultant at getting information out and engaging potential customers using video, shares the secrets he's used to help novices as well as big names like Tony Robbins get their content right in front of potential customers/clients FAST. Be sure to check out part two next week! MagneticMarketing.com NoBSLetter.com
As many as three billion people in the world play video games and one professor is finding a way to use this hobby to teach international relations.
Jenn and Paula discussed their respective experiences in real estate, with Paula sharing her success in Minnesota and her multi-step approach to reaching out to clients. They also discussed the effectiveness of using custom marketing materials, strategies for building relationships with clients, and the importance of maintaining a consistent presence through various forms of communication. Finally, they touched upon the challenges of managing a large geographical area, the need for a CRM to keep track of clients, and the effectiveness of video ads and targeted marketing strategies.
Grow Your Real Estate Business by Serving Your Ideal Client Avatar with Chay McGee...(Check out the full YouTube video here: https://youtu.be/ZimdReTAW-g)****************You can schedule a time to chat with Chay at: https://calendly.com/chay-mcgee/consultation****************In this episode, Josh Schoenly sits down with Chay McGee, a seasoned real estate agent from Salt Lake City, to discuss how you can grow your real estate business by identifying and targeting your ideal client avatar. They explore strategies for attracting specific client types, particularly real estate investors, and reverse engineering your approach to draw in those clients. Chay shares his extensive experience, including his innovative use of tools like AI to create lead magnets and personalized marketing campaigns. If you're looking to enhance your client acquisition strategy and stand out in a crowded market, this conversation is packed with actionable insights and practical advice.(Join the FREE Leads | Listings | Leverage Community right here: http://GrowWithJosh.com/LLL)
Generating Real Estate Leads Using Google Pay Per Click (PPC)(Check out the full YouTube video here: https://youtu.be/hRyaryfztnY)In this episode, we explore the detailed strategy behind generating real estate leads, focusing on targeting downsizing baby boomers using Google pay-per-click (PPC) campaigns. The discussion highlights the framework and formula for setting up effective campaigns, regardless of your client avatar. We talk about campaign setup, keywords, dynamic landing pages, and smart campaign optimization. Josh offers actionable insights into budget allocation, lead conversion, and integrating automation tools like Go High Level. Special guest Ryan shares his expertise on Google Ads effectiveness and optimization. Lastly, we cover related topics like video engagement, landing page testing, retargeting, and the importance of tailoring ads to your niche market. Perfect for real estate professionals looking to refine their lead generation strategies and improve their PPC campaigns.(Join the FREE Leads | Listings | Leverage Community right here: http://GrowWithJosh.com/LLL)
"Customers today really want that speed of answer. They are impressed when people who get back to them quickly and answer their questions." Video can transform your customer service in ways you might not have imagined. It seems like today speed and personalization are key. I have found that using video for customer support can set you apart from the competition. Read my blog for more from this episode on how video makes it easier to connect with your customers on a personal level. Notable Moments 00:37 Addressing Customer Support with Videos 04:57 Effective Communication Through Video 07:14 Using Video for Internal Communication 10:12 Planning for Clear Communication Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Jody Maberry Travel Guidance Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.
In this episode, Jason Zygadlo unveils powerful strategies for building authentic connections and standing out in a crowded marketplace. Discover the transformative impact of personalized videos, the art of turning networking into genuine relationships, and how to leverage LinkedIn to foster meaningful engagement. Jason also shares how adopting a “givers gain” mindset can lead to professional growth and stronger business relationships. Tune in for actionable insights that will reshape your approach to networking and leadership. Key Takeaways To Listen ForDifference between networking and relationship-buildingHow to shift from a consumer mindset to a contributor mindsetThe value of personalized videos in professional and personal relationshipsWhy gratitude and intentional engagement strengthen client and customer loyaltyOvercoming imposter syndrome and embracing authenticity on videoResources Mentioned In This EpisodeAristotle's Model of Communication: 3 Key Elements of PersuasionLinkedInAbout Jason ZygadloJason is a certified career coach and the founder and coaching/sales leader of build.your.own.brand. He has nearly two decades of experience in medical technology sales and specializes in cardiothoracic, vascular, women's health, and oncology, having worked in both startups and Fortune 100 companies. In his spare time, Jason enjoys college football, live music, travel, and lakeside relaxation. Connect With JasonWebsite: build.your.own.brand.LinkedIn: Jason A. ZygadloConnect With UsMaster your context with real results leadership training!To learn more, visit our website at www.greatsummit.com.For tax, bookkeeping, or accounting help, contact Dr. Nate's team at www.theincometaxcenter.com or send an email to info@theincometaxcenter.com.Follow Dr. Nate on His Social MediaLinkedIn: Nate Salah, Ph.DInstagram: @natesalah Facebook: Nate SalahTikTok: @drnatesalahClubhouse: @natesalah
Want to implement explainer videos as part of your marketing strategy, but aren't sure where to begin? Check out this ebook from Spire Video! Get it for free at https://www.spirevideo.net/ SpireVideo City: Hermiston Address: Hermiston Mills Website: https://www.spirevideo.net/
What if you could make more money in 2025 without booking a single extra client? The answer is simple: video. In this episode, we're diving into how photographers can scale their revenue by adding video services or using video marketing to attract their dream clients. Whether you're ready to expand your offerings or amplify your reach, we've got you covered.We'll cover:Why Video is a Game-Changer: Meet the growing demand for video and stand out as a hybrid shooter.How to Upsell Video Services: Use your existing skills and gear to generate more income without doubling your workload.Using Video to Market Your Business: Boost your reach with short-form and behind-the-scenes video content that converts.
Chris England, Co-Founder of PVS, dropped by the Watkinsofa in the Summer of 2024 to chat all things Estate Agency and video. In this episode Chris talks about the three top tips for using video in Estate Agency.
Video content is one of the most valuable tools you can use in your business to connect with your audience and market to potential customers! But you have a never-ending to-do list in your business, so how are you supposed to add video content on top of the day-to-day tasks? In today's episode, I'm sharing three tips for creating video in your business as a busy entrepreneur![This episode is a re-run. It originally aired on May 9th, 2022]In This Episode You'll:Learn why video does well.Explore three tips for using video in your business.Understand the tools to use for video.Find it quickly:00:34 - Why Video Content is Essential for Visibility1:01 - Personal Success Stories with Video Content1:30 - Rebroadcast of a Popular Episode3:01 - The Power of Video Content: Statistics and Reach3:59 - Why Video Outperforms Other Content Types4:54 - Understanding Evergreen Content8:41 - Three Key Strategies for Effective Video Content8:53 - Pre-Planning Your Video Content11:00 - Giving Your Video a Searchable Home14:32 - Repurposing Video Content for Maximum Reach17:50 - Software Recommendations for Video Editing19:01 - Using Video in Client Follow-UpMentioned in this Episode:Episode 3: How a Youtube Channel Could Fit into Your BusinessiMovie for apple usersDescriptInShotCanvaBonjoroMore ways to connect:Joy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Website: joymichelle.coWork with Joy as your coach: joymichelle.co/ways-to-work-togetherIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>
Chris England, Co-Founder of PVS, dropped by the Watkinsofa in the Summer of 2024 to chat all things Estate Agency and video. In this episode Chris talks about the three biggest mistakes Estate Agents make when using video in their marketing.
Biqtch Puddin' is here to give history lessons and share stories at the intersection of video games and drag! Enjoy, Barely Gamers! patreon.com/itdangerpod
In This Episode Michelle Bendien interviews Justin Doornbos of BombBomb about the transformative power of video messaging in enhancing customer experience and accelerating the sales cycle. Justin shares insights on how builders can effectively use video to create emotional connections, engage clients, and overcome common objections to video usage. The conversation emphasizes the importance of tracking and analytics in sales, showcasing how video can lead to better relationships and increased referrals. Timestamps 00:00 The Power of Personal Connection in Sales 04:15 Navigating Holiday Sales Challenges 06:10 Enhancing Customer Experience with Video Messaging 09:53 Strategies for Effective Video Communication 13:30 Maintaining Emotional Connection with Buyers 17:36 Overcoming Objections to Video Messaging 21:21 The Importance of Tracking and Analytics 26:36 The Risks of Ignoring Video Technology About Justin Justin Doornbos is an experienced Enterprise Account Executive and a dedicated coach with over nine years of experience helping home builders accelerate sales and elevate the customer experience through simple yet powerful video messaging. He has partnered with 14 of the top 20 home builders and many more in the Top 100, guiding them to adopt personalized, human-centered communication strategies. Justin specializes in helping organizations ReHumanize their business communication across Marketing, Sales, and Customer Success. Acknowledgement Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365
Video marketing is a powerful tool for financial advisors to build trust, provide value, and create meaningful connections with clients. How can you effectively use video to attract clients and maintain strong client relationships? In this episode, Referral Coach Bill Cates interviews Katie Braden, CFP®, Founder and Chief Video Officer of Advisor Video Marketing, to … Continue reading #77 Using Video to Attract, Engage, and Retain Your Ideal Clients with Katie Braden, CFP® →
“Business decision-makers love online video because it gives them the most amount of information in the shortest amount of time.”– Robert Weiss. I think many of you have heard my story about starting my podcast using audio only. Then, one day, my producer shared that she felt I should use video, too. My response was not pretty…lol! I said to her, “You're crazy, and that's never happening.” Well, a few days later, I agreed to start using video. Why did I agree so quickly? Well, because her reasoning was sound. She shared that the more people saw and heard me and got a vibe of who I am and how I roll, the more apt they would be to follow my podcast. This would quickly build the know-like-trust factor, generating more leads and, ultimately, more sales. Here's the funny thing: People started to say yes more quickly during sales conversations; they started following me on LinkedIn and other social media, and when I asked how they found me, the answer was always, "I saw you or heard you on my podcast or as a guest on another podcast. "As the old saying goes, a picture is worth a thousand words. So, is video your next step in generating more sales? YouTube: https://youtu.be/5y1wUwEO-wc About Dan Bennett: With over 15 years of experience in the video production industry, Dan Bennett has journeyed from working with Fortune 500 giants like Harley Davidson and Bud Light to founding Video For Entrepreneurs, which helps entrepreneurs and professionals who film themselves. His mission? To level the playing field for smaller businesses, helping them shine on camera just as brightly as the 'big dogs' with hefty budgets. How to Get In Touch with Dan Bennett: Website: https://videoforentrepreneurs.com/ Email: videoforentrepreneurs@gmail.com Gift: https://vfe.media/101 Links: Https://DanHasLinks.com Stalk me online! LinkTree: https://linktr.ee/conniewhitman Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.
Find out more about virtual horse riding lessons HERE If you are training your horse or riding alone, the ability to create videos of you and your horse working together is invaluable. However, any old videos won't do. With a few small adjustments, the quality of the videos you capture can make your reviewing process a lot easier. Today I want to give you 5 simple and actionable tips to create better videos of your riding so that you can begin adding video reviews to your training process... Read the Full Post HERE & Listen to the episode https://stridesforsuccess.com/episode1345-using-video-as-a-tool-for-your-training Online Training to Help Your Riding Information on Virtual Horse Riding Lessons Pivo Motion Tracking Software (*affiliate link) use coupon DailyStrides for 10% off Daily Strides Premium Connection – Private Online Coaching for Equestrians Connect with Lorna online:- Connect in the Daily Strides Podcast Online Community https://www.facebook.com/groups/dailystridespodcast Connect in the Virtual Stable Lounge Private Group https://www.facebook.com/groups/1499737810323191
Email me - severino@strategysprints.com
Episode 145: Jon Rush joins Logan in discussing the intersection of video gaming and ministry. Jon emphasizing its cultural relevance, the potential of video games as a tool for evangelism and the dangers and opportunities of virtual reality becoming more and more real.
I just spent the day with children's gaming specialists at Children's Hospital Colorado, and I am blown away. As someone who spent 7 weeks without looking at a screen and has written a BOOK about how beautiful life is on the other side of them, the irony of my speaking at this gaming symposium does not escape me. But today was such a beautiful reminder of why screens themselves are not bad. These professionals are using screens to create, receive, and rescue moments for children all across America. That's powerful. Today was inspiring and FASCINATING. And I want to share it with you! . . . . . Listen to Sohaila talk about her time in hospital here: https://pod.link/1249486443/episode/0f0a235138aba991006e64938f166830 . . . . . Order your copy of my new book Reconnected HERE : ReconnectedBook.com Let's keep in touch! Sign up for my newsletter to be the first to hear ALL my updates. https://app.e2ma.net/app2/audience/signup/1987227/1965424/ Interested in advertising with us? Reach out here. Book me to speak HERE: https://www.carloswhittaker.com/events . . . . . SHOPIFY: Go to shopify.com/CARLOS to take your business to the next level today. QUINCE: Go to Quince.com/CARLOS for free shipping on your order and 365-day returns. CHRISTIAN PARENTING: Go to ChristianParenting.Org/SignUp and get free parenting resources each week Learn more about your ad choices. Visit megaphone.fm/adchoices
I just spent the day with children's gaming specialists at Children's Hospital Colorado, and I am blown away. As someone who spent 7 weeks without looking at a screen and has written a BOOK about how beautiful life is on the other side of them, the irony of my speaking at this gaming symposium does not escape me. But today was such a beautiful reminder of why screens themselves are not bad. These professionals are using screens to create, receive, and rescue moments for children all across America. That's powerful. Today was inspiring and FASCINATING. And I want to share it with you! . . . . . Listen to Sohaila talk about her time in hospital here: https://pod.link/1249486443/episode/0f0a235138aba991006e64938f166830 . . . . . Order your copy of my new book Reconnected HERE : ReconnectedBook.com Let's keep in touch! Sign up for my newsletter to be the first to hear ALL my updates. https://app.e2ma.net/app2/audience/signup/1987227/1965424/ Interested in advertising with us? Reach out here. Book me to speak HERE: https://www.carloswhittaker.com/events . . . . . SHOPIFY: Go to shopify.com/CARLOS to take your business to the next level today. QUINCE: Go to Quince.com/CARLOS for free shipping on your order and 365-day returns. CHRISTIAN PARENTING: Go to ChristianParenting.Org/SignUp and get free parenting resources each week Learn more about your ad choices. Visit megaphone.fm/adchoices
What do I post on social media? If you're a small farm in your first 3 years, you're likely spending a fair percentage of your "marketing time" doing social media. But are you using that time wisely? Social media has its place in the marketing funnel, but only if it's strategic. In this episode, I share with you the 5 "goals" for social media, and I list of 10 different categories of post content that should regularly be in your monthly social media rotation. If you're doing social, start off by scheduling these 10 styles of posts in your Business Suite, so you know they're covered. THIS is the "strategy." Then, use your discretionary time during the week to pop in additional "bonus" posts as inspiration strikes. Sure to become a classic episode! Grab my Social Media post ideas PDF guide here. It will give you other suggestions for the kinds of topics you can post about to drive traffic, and get leads. This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Some of the resources mentioned in this episode: Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe Episode 274: Scaling Your Marketing: What Farms Do Differently at Each Level - Interview with Andrew from Local Line - Andrew and I discuss the three "levels" of farm business, and what farms do differently in each one. This is a great episode if you want to know what you should be working towards as you scale. Episode 275: Tips for Using Video in Your Farm Marketing - Getting Started - This will show you ways you can use social media VIDEO in your marketing Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime. Join my CSA Academy Library -- this is my digital cooking resource library that I provide for my CSA members to help them learn how to become a better home chef and cook the CSA way. It includes a Beginner's Guide to CSA mini-course, Vegetable University (A to Z video tutorials for every veggie); Canning Club (canning videos); Exit Strategy videos; Instant Pot tutorial, and my Recipes and Resources pages (with weekly CSA box recipes and unboxing videos). Farmers can subscribe for a monthly fee to have access to these resources to help them support their own CSA members. Early Bird Campaigns that Convert -- In this episode, I mentioned how I would be building my CSA Early Bird Renewal Promo campaign this month. IF you want to learn my system for how I do this every year, I offer my step by step online course to help you get it done. This course will teach you how to build a compelling offer that gets your current members to decide to renew during your promo campaign. I show you the emails to write, the posts to create, and the ENERGY you need to generate in the week before you launch. Find my marketing Facebook group for CSA farmers! Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer Subscribe and Review in Apple Podcast I'd love for you to subscribe to my podcast! I don't want you to miss an episode. Click here to subscribe in Apple Podcasts! Now if you're feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.
Brando and Gary are back filling in for Ryan and discussing all things archetype! That is, different deck types and why you should want to play them. A great episode if you're a new player and looking to learn. A great episode if you're an advanced player and looking to have some fun.Huge thank you to our sponsors, Fusion Gaming Online. They're your source for all of your gaming needs. You can find them here: www.FusionGamingOnline.com. You want a 5% discount off all of your MTG order? Head over to Fusion Gaming Online and use exclusive promo code: CCOSUMMER at checkout. For a limited time, you can also use promo code CCOPERKS to get 10% of your order credited back to your account.Want your deck or topic featured on Commander Cookout Podcast?Check out the reward tiers at Patreon.com/CCOPodcast. There are a lot of fun and unique benefits to pledging. Like the CCO Discord or getting your deck featured on the show.Pick up Painting Trading Cards eBook, by Ryan Peneff here: https://www.commandercookout.com/product/paintingtradingcards/87Ryan's solo podcast, Commander ad Populum:https://www.spreaker.com/show/commander-ad-populumInterested in MTG/Commander History? Check out Commander History Podcast: https://www.spreaker.com/podcast/mtg-commander-history--6128728You can listen to CCO Podcast anywhere better podcasts are found as well as on CommanderCookout.com.Now, Hit our Theme Song!Social media:https://www.CommanderCookout.comhttps://www.Instagram.com/CommanderCookouthttps://www.Facebook.com/CCOPodcast@CCOPodcast and @CCOBrando on Twitterhttps://www.Patreon.com/CCOPodcasthttps://ko-fi.com/commandercookout
In this episode of Founder Talk, we sit down with Amy Schuster, Founder and CEO of Bandwidth Strategy, to discuss the most pressing marketing challenges facing founders and CEOs today. Amy, with her decades of marketing experience as a VP, CMO, and business founder, shares her perspective on what's broken in traditional marketing and what needs to change to succeed in today's landscape. We explore topics such as the decline of email marketing as a volume game, why building a strong personal brand on LinkedIn is crucial, and how to develop a meaningful email list that actually converts. Amy also dives into why SEO is still a key marketing pillar, despite the rise of social media, and how founders can create educational content that drives long-term results. Whether you're a founder struggling to align sales and marketing or trying to figure out how to make your email marketing strategy more impactful, this episode is packed with actionable insights that will help you grow your business and stay ahead of the curve in 2024. @2:00 – What's Broken in Marketing Today:Amy explains how marketing has shifted from the early 2000s and why email marketing is no longer the volume game it once was. @6:50 – How to Build a Valuable Email List:For founders struggling with email list-building, Amy breaks down key strategies to create a list that provides real value, not just vanity metrics. @10:40 – Personal Branding on LinkedIn:Alex and Amy discuss the importance of LinkedIn for founders and how building a personal brand can amplify your business. @15:20 – Why You Should Ditch Buying Email Lists:Amy shares why buying email lists is one of the biggest wastes of time and money, and what to do instead. @18:30 – Does Email Marketing Still Matter?:In the age of social media, is email marketing still relevant? Amy gives her take on why it's still a valuable channel if done right. @22:15 – The Secrets to Writing a Good Email:What makes people open, read, and take action on your emails? Amy and Alex discuss key elements for crafting high-converting emails. @30:40 – How SEO Has Evolved in 2024:Amy dives into the latest trends in SEO, including how AI is changing the game and why content needs to be educational and user-focused. @37:15 – Using Video for SEO and Brand Building:Alex talks about how video content ranks on Google and why founders should be leveraging video for SEO. @45:00 – The Importance of Sales and Marketing Alignment:How can founders create better sales and marketing synergy? Amy outlines the pitfalls of misalignment and the power of communication between teams. @55:20 – Why Founders Should Be the Face of Their Brand:Amy explains why the most successful founders put themselves out there and become the voice of their company through content creation. LinkedIn: https://www.linkedin.com/in/aimeehschuster/ Website: https://bandwidthstrategy.com/ Say goodbye to marketing agencies forever and start building your own internal content team! It's exactly what we've done here and it's what we've helped dozens and dozens of our clients do! Schedule a video chat with me today and let's talk about what that looks like! To book a call, check out our pricing/services, learn about how we work with clients, etc.hop on over to our website now! https://impaxs.com I also want to let you know there's a place where I share EXCLUSIVE, high value content that you can't find anywhere else (Not even on social)! It's the type of content that I charge clients money to implement for them. All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content. And it's all in my weekly newsletter. Sign up now and you'll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”! https://impaxs79863.activehosted.com/f/1
Are you doing video in your farm marketing? If not... why not?! Video is my go-to content creation method. Perhaps it's because I'm a natural public speaker, but I find it to be the easiest and fastest way to communicate with my leads and customers. It's also the best way to build connection and trust, to grease the wheels and move people towards buying. And yet, for many farmers, video remains an elusive skill. It feels scary and the fear of looking unprofessional is real. In this episode, I'm sharing some of my best practices when it comes to video, including my list of "gear" (it's not very long), and my short list of "must have videos" to film for your brand. I also show you where to get started if you're a little nervous. This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Some of the resources mentioned in this episode: Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe Wireless Microphone (Links to Amazon) Goosehead Bed Phone Holder (Links to Amazon) Best Video Editing Software: I don't actually use one, but I do have InShot on my phone! Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime. Find my marketing Facebook group for CSA farmers! Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
Got a product or store and can't figure out what to post or how to get it in front of more customers? Or, maybe you are camera shy and a "behind the scenes" founder, who does NOT want to come off as "self-promoting"? Well, this episode is for you, because your business DEPENDS ON YOU to show up and be the face of it. Don't worry though, our camera confidence and video expert Xayli Barclay will show you EXACTLY how to appear natural and authentic on camera so your videos connect with your audience the right way so you can get more sales, while still being you!Here's What We Cover In the Episode and More:Insights from XayLi on overcoming camera shyness and building confidence.How to select the ideal video platforms like Instagram and YouTube based on your marketing goals.Tips on creating compelling behind the scenes clips, how-to videos, and leveraging trends.Being true to yourself on camera.Experimenting with different video styles to find what resonates with your audience.Techniques for hooking viewers in the first few seconds.Using short, looping videos for extended reach. Recommendations for video creation and editing tools such as Ecamm, ChatGPT, Opus Pro and CapCut Pro.Strategies for the camera-shy to maintain a strong video presence.From Camera Shy to Sales Fly: Authenticity is your secret weapon— ditch the lengthy intros and embrace the power of raw, behind-the-scenes content. XayLi Barclay's masterclass reveals that even a simple demo can skyrocket engagement. Equip yourself with the right tools and watch your sales soar without breaking the bank on ads!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Visit XayLi Barclay on LinkedIn: linkedin.com/in/xaylibarclay Check out her website: https://xaylibarclay.com/ Follow Brave On Video on Instagram: https://www.instagram.com/braveonvideo/&n
In this episode of Inspired Nonprofit Leadership join nonprofit leadership expert Sarah Olivieri as she chats with Kyler Beal, founder of Minivan Productions about how purpose-driven organizations can develop and execute compelling video content strategies that raise awareness and funds! Learn about the importance of understanding your ideal donor profile, tracking ROI, and using paid media to reach new audiences. Plus practical tips on creating effective awareness, consideration, and decision-stage content, and explore inspiring stories of impactful video storytelling. Kyler Beal is the founder and director at Minivan Productions - a video production firm that has found its sweet spot humanizing brands, organizations and products by creating media that moves donors, investors, audiences and you! Minivan Productions is based out of San Diego and works worldwide with purpose-driven organizations as they help develop, implement and execute on content strategy for clients ranging from D to C lifestyle brands to global non-profits. Here's what to expect during the episode: The Importance of Video Content Strategy Understanding Donor Profiles and Content Funnels The ROI (Return on Investment) of Video Content for Nonprofits Creating Effective Awareness Content Tracking and Measuring Content Success The Power of Storytelling in Video Practical Tips for Nonprofit Video Strategy Connect with Kyler! Website: minivanproductions.com/video-strategy Instagram: @instagram/minivanproductions Sponsored Resource Join the PivotGround newsletter for weekly tips and inspiration for leading your nonprofit! Access it here >> Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on LinkedIn. Connect with Sarah: On LinkedIn>> On Facebook>> Subscribe on YouTube>>