Podcasts about research through gaming

Betty Adamou is the Founder of Research Through Gaming, Author of Games and Gamification in Market Research (Kogan Page Publishing, 2019), and a serious game designer specializing in market research and marketing.Adamou is the inventor of ResearchGames™ (a new research methodology) where she designs games as instruments for consumer research on behalf of Fortune 500 brands. She is frequently invited to give keynote presentations and university guest lectures to share her business cases,expertise and research to a global audience.Betty has been voted “1 of 7 women shaping the future of market research” and is a multi-award winning entrepreneur and innovator, including the NGMR Disruptive Innovator and Enfield Entrepreneur of the Year awards. She has been noted both as a ‘pioneer’ and ‘revolutionary’ in the research field and is frequently voted as a top researcher and researcher of influence. Adamou is regularly interviewed to share her unique work and customers success stories, including several newspapers and magazines, podcasts and radio stations (including BBC Radio). She notes her greatest achievements as climbing Hong Kong’s Lantau Peak, writing a book, and achieving a 97% completion rate among teenage audiences.Research Through Gaming is based in the UK and since its inception in 2011, has worked with a diverse range of global brands, and has been in the GRIT Top 50 Most Innovative firms twice.

Welcome back! In part two of our three-part series of SampleCon speakers, Brian and Adam are joined by Betty Amadou of Research Through Gaming. They discuss how Betty got started in market research, and what led her to start Research Through Gaming. They also talk about the evolution of gamification in research, and how AI and other new technologies have impacted it. Betty also gives a preview of her session at SampleCon. Adam and Brian then switch gears and chat about Betty’s hidden talent, as well as the music she’s listened to most recently. This is another great interview you don’t want to miss! If you are headed to SampleCon next week, be sure to catch Betty’s session Gamify The Entire Research Experience: Start Your Quest And Play The Biggest Knowledge-Boosting Game in Research. If you want to learn more about Research Through Gaming, visit their website. (https://www.researchthroughgaming.com/). You can find Betty’s book, Games and Gamification in Market Research on Amazon. You can follow Betty on Twitter at @BettyAdamou (https://twitter.com/BettyAdamou).

On today’s episode, Betty Adamou sits with Sima Vasa to talk about games as tools for market research. She is the CEO and Founder of Research Through Gaming Ltd and the author of Games and Gamification in Market Research. Betty Adamou – Market Research and Video Games Betty’s passion for Research Through Gaming came about […] The post Betty Adamou – Research Through Gaming | Ep. 035 appeared first on Infinity Squared, LLC.

On today’s episode, Betty Adamou sits with Sima Vasa to talk about games as tools for market research. She is the CEO and Founder of Research Through Gaming Ltd and the author of Games and Gamification in Market Research. Betty Adamou - Market Research and Video Games Betty’s passion for Research Through Gaming came about when she started working in the market research industry. She was taken aback by the disparity between the massiveness of the sphere and the poor quality of communication, that is, surveys. By day, she finds herself working in her market research job, looking after clients or helping design these surveys. But at night, she is glued to her video games. She began asking questions that eventually gave rise to her passion project, “There’s something there. Why am I glued to this screen but not to that screen?” - Betty Adamou, on market research and video games Birth of Research Through Gaming Betty conducted a conference talk on the future of research through gaming while she was still working at Nebu. People clearly took an interest in her conference paper. She began receiving calls and questions, asking when she would start her project. She quit her job and eight years later, she feels validated. She hears of the results of her research games, her clients’ feedback, and what they do with the data they gather. And with the advent of different advancements in the industry, she knows she could further evolve. “It’s just a big passion of mine. As much as I've written the book, I design games and I run research trends every day. If anything, I get more excited about it.” - Betty Adamou The Process of Market Research Games For the companies she works with, she directly deals with the brand research managers. Betty offers different kinds of services for these companies. Among these is making sure that her clients don’t forget the kind of engagement and insights that they want from the traditional services they using. Her process involves coming up with an idea, designing the game, and actually working on it. They usually have a turnaround rate of 10-14 working days. Quick links to connect with Betty Adamou: Twitter - Betty Adamou LinkedIn - Betty Adamou Website - Research Through Gaming Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below! LinkedIn Twitter simav.sg-host.com Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

James O'Brien opened up a segment on his show about videogame addiction, specifically the large numbers of people reportedly addicted to the Fortnite game. I'm Betty Adamou, Founder and Chief Designer at Research Through Gaming, game player, and author, and James O'Brien had a quick exchange discussing: - What worried parents can do to understand more about videogames - Encourage parents to look at the positives of videogame play through their own research - The ethics of video game design - The importance of empathy in videogame design - Why there should be simple rules and regulations on ethical video game design and warnings for the player

This week I am talking with Betty Adamou about her firm Research Through Gaming. What she does is a mix of psychology, game design, technology, and business that all combines and works together to solve modern problems. We also talk about the 3 Pillars of science that she builds her games upon. Research Through Gaming: http://www.researchthroughgaming.com/ Betty Adamou’s Twitter: @bettyadamou Betty Adamou's email: betty.adamou@researchthroughgaming.com LOOT PAGE: http://plus7intelligence.com/loot Music by Creo Epilogue by Creo is licensed under a Attribution-NonCommercial License. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ryan and Geoff interview Dr. Luke Rendell of the University of St. Andrews.  Dr. Rendell's team conducts research on social learning and the spread of ideas and culture throughout society. To assist in their reserach they ran a tournament in 2009 where anyone could submit a strategy to play a game based on social learning. Dr. Rendell is now sponsoring a new tournament with some added depth to the game, this time with a 25,000 euro prize. for the best solutions. We invited Dr. Rendell to join us to discuss the role of gaming in research, what they have learned from the prior tournament, and possible pitfalls. If you are interested in learning more about the competition, including full game rules, please check out the link here. Note that this time they are having a special 1,000 euro prize for the best performing strategy submitted by a a school class (through high school), so if you are a teacher this may be an excellent project for a group of interested students.