Podcasts about uwyo

In this episode we discuss Food Insecurity with Shane Nielsen, a UWYO dietetics student and board member of the Laramie Soup Kitchen. We discuss what food insecurity is, why it is a concern, signs and stigmas of food insecurity in college-aged populations, and resources in Laramie WY. Contact Shane at snielse6@uwyo.edu to get involved with the Laramie Soup Kitchen and visit www.feedingamerica.org for statistics and information on food insecurity.

In this week's episode of the Jackson Hole Connection, Stephan visits with Dr. Lisa Finkelstein. Lisa is a urologist, the President of Wyoming Medical Society and the Medical Director of Telehealth at St. Johns Medical Center. Lisa and her family made their way out to Jackson Hole 16 years ago seeking the mountain lifestyle and a place that felt like home.  In this episode, Stephan and Lisa talk about the new telehealth initiative that she is helping spearhead here in Wyoming. Telehealth offers patients the convenience of speaking with doctors and specialists directly without having to physically step into the doctor's office. Learn more about the telehealth initiative here: http://www.uwyo.edu/wind/wytn/ (UWYO.edu/wind/wytn/) http://www.americantelemed.org/ (AmericanTelemed.org/home) Do you enjoy The Jackson Hole Connection? Please subscribe, rate and review our podcast wherever you listen. Tune in every Thursday for a new episode of The Jackson Hole Connection. This episode sponsors includehttps://www.theliquorstorejacksonhole.com/ ( The Liquor Store) andhttps://www.jhmarketplace.com/ ( Jackson Hole Marketplace). Want to be a guest on The Jackson Hole Connection? Email us at connect@thejacksonholeconnection.com Music in this episode is provided by Luke Taylor. The Jackson Hole Connection is edited byhttps://www.linkedin.com/in/michaelmoeri ( Michael Moeri). Website and social media support byhttp://hiretana.com/ ( Tana Hoffman).

Ken Steele returns to the Brand Chemistry™ lab to round up 10 recent examples of colleges and universities that have focused their brands on a single word.   It can be a real challenge to get campus-wide consensus, but there’s a growing trend to quite literally “own a word” in the higher ed marketplace. 1) UC System – “Public” The University of California system launched an online and OOH campaign in 2014 playing with the word “public” to emphasize the value of their research to Californians, and the world. 2) American U – “Wonk” There are plenty of “policy wonks” in Washington DC, but in 2010 AU extended the idea to all sorts of disciplines, asking “What kind of wonk are you?” (See an extended 10K segment at https://youtu.be/IQJ27h9CtFg). 3) NSCC – “Strive” Nova Scotia Community College launched a powerful, aspirational, and emotional campaign in 2016 emphasizing the challenges their students overcome, and their hopes for the future. https://youtu.be/P3ZkHOyqi_I). 4) uLethbridge – “Shine” Southern Alberta gets tons of sunshine, so the University of Lethbridge’s shield highlights the sun and their motto “Fiat Lux” the illumination provided by education. And their latest campaign, launched in 2015, spotlights their talented students, faculty and alumni, who “shine.” https://youtu.be/lN4ojnM4WrE 5) uWindsor – “Promise” Many branding agencies will tell you that you need to articulate a brand promise, but Ontario’s University of Windsor made “Promise” their brand promise!  https://youtu.be/Zi8oumjX-dM 6) Keyano – “Power” Keyano College, in Fort McMurray Alberta, serves the labour needs of the Athabasca Oil Sands, and plays a critical role in the global energy sector. So they built a catchy, bold position using superhero capes and the slogan, “You’ve got the power!” 7) BCIT – “Complex” Likewise, the British Columbia Institute of Technology wanted to empower its students and prospective students by preparing them for a complex world. https://youtu.be/nCmrk3CCArE 8) Brescia – “Bold” Brescia University College is a Catholic, women-only institution affiliated with Western University, in London Ontario. In 2009 they launched a new brand to highlight a key benefit of a single-gender learning environment: more confident, outspoken students. So they focused on the word “Bold.” https://youtu.be/TDqmcIgOMks 9) Maryville – “Brave” Almost a decade later, another Catholic (and originally women’s) college in Missouri launched a new online brand based on a very similar word: “Brave.” https://mistress.agency/work/maryville-university-lets-be-brave-together-ad-campaign/ (See an extended 10K segment discussing “The Bold and the Brave” at https://youtu.be/UKHQjuUPKG0) 10) uWyoming – “Cowboys” The most recent, and controversial, of these “One-Word Wonders” came from the University of Wyoming – an institution steeped in generations of cowboy symbolism. Their new slogan, “The World Needs More Cowboys,” launched in August 2018 and sparked some immediate criticism for potentially reinforcing sexist and racist stereotypes. But the whole point of the campaign was to redefine the word cowboy and emphasize the diversity of “Cowboys” at uWyo.  https://youtu.be/EbJXn_he_sg (See an extended 10K segment on the Wyoming Cowboys brand at https://youtu.be/W6JweEAeX7s)    We’ve been looking at marketing slogans and brand campaigns, but to truly deliver on your brand promise, the institution must “live the brand”, incorporating it into strategic planning, budgeting, hiring and more. Next time, we’re going to visit a campus that has done just that, literally “moving mountains” to embody its brand! To be sure you don’t miss it, take a moment now to subscribe!  Or sign up for our free email newsletter at http://www.eduvation.ca/subscribe  

Ken Steele returns to the Brand Chemistry™ lab to round up 10 recent examples of colleges and universities that have focused their brands on a single word.   It can be a real challenge to get campus-wide consensus, but there’s a growing trend to quite literally “own a word” in the higher ed marketplace. 1) UC System – “Public” The University of California system launched an online and OOH campaign in 2014 playing with the word “public” to emphasize the value of their research to Californians, and the world. 2) American U – “Wonk” There are plenty of “policy wonks” in Washington DC, but in 2010 AU extended the idea to all sorts of disciplines, asking “What kind of wonk are you?” (See an extended 10K segment at https://youtu.be/IQJ27h9CtFg). 3) NSCC – “Strive” Nova Scotia Community College launched a powerful, aspirational, and emotional campaign in 2016 emphasizing the challenges their students overcome, and their hopes for the future. https://youtu.be/P3ZkHOyqi_I). 4) uLethbridge – “Shine” Southern Alberta gets tons of sunshine, so the University of Lethbridge’s shield highlights the sun and their motto “Fiat Lux” the illumination provided by education. And their latest campaign, launched in 2015, spotlights their talented students, faculty and alumni, who “shine.” https://youtu.be/lN4ojnM4WrE 5) uWindsor – “Promise” Many branding agencies will tell you that you need to articulate a brand promise, but Ontario’s University of Windsor made “Promise” their brand promise!  https://youtu.be/Zi8oumjX-dM 6) Keyano – “Power” Keyano College, in Fort McMurray Alberta, serves the labour needs of the Athabasca Oil Sands, and plays a critical role in the global energy sector. So they built a catchy, bold position using superhero capes and the slogan, “You’ve got the power!” 7) BCIT – “Complex” Likewise, the British Columbia Institute of Technology wanted to empower its students and prospective students by preparing them for a complex world. https://youtu.be/nCmrk3CCArE 8) Brescia – “Bold” Brescia University College is a Catholic, women-only institution affiliated with Western University, in London Ontario. In 2009 they launched a new brand to highlight a key benefit of a single-gender learning environment: more confident, outspoken students. So they focused on the word “Bold.” https://youtu.be/TDqmcIgOMks 9) Maryville – “Brave” Almost a decade later, another Catholic (and originally women’s) college in Missouri launched a new online brand based on a very similar word: “Brave.” https://mistress.agency/work/maryville-university-lets-be-brave-together-ad-campaign/ (See an extended 10K segment discussing “The Bold and the Brave” at https://youtu.be/UKHQjuUPKG0) 10) uWyoming – “Cowboys” The most recent, and controversial, of these “One-Word Wonders” came from the University of Wyoming – an institution steeped in generations of cowboy symbolism. Their new slogan, “The World Needs More Cowboys,” launched in August 2018 and sparked some immediate criticism for potentially reinforcing sexist and racist stereotypes. But the whole point of the campaign was to redefine the word cowboy and emphasize the diversity of “Cowboys” at uWyo.  https://youtu.be/EbJXn_he_sg (See an extended 10K segment on the Wyoming Cowboys brand at https://youtu.be/W6JweEAeX7s)    We’ve been looking at marketing slogans and brand campaigns, but to truly deliver on your brand promise, the institution must “live the brand”, incorporating it into strategic planning, budgeting, hiring and more. Next time, we’re going to visit a campus that has done just that, literally “moving mountains” to embody its brand! To be sure you don’t miss it, take a moment now to subscribe!  Or sign up for our free email newsletter at http://www.eduvation.ca/subscribe  

When maverick university marketers create a brilliant brand, but campus stakeholders feel uncomfortable about potential sexist or racist implications, what do you do? In the “Wild West” of higher ed branding, the University of Wyoming charged ahead with its new slogan, “The World Needs More Cowboys” – and noted higher ed brand strategist Ken Steele thinks they were right to do so. The $1.5 million campaign, launched in July 2018, was based on months of solid research that showed the word “cowboy” offered a real opportunity to differentiate uWyo from its competitors. As president Laurie Nichols emphasizes, the brand campaign “redefines what it means to be a cowboy in this day and age” by juxtaposing the word, with its white male settler connotations, with images of diverse students, faculty, researchers and alumni. Objections from faculty and others are an “undeserved rough ride”. This campaign is bold, memorable, and aspirational. The marketers knew they were “bucking” political correctness, since they built in plenty of explanation in the original brand video. For the full University of Wyoming brand video, “The World Needs More Cowboys,” see https://youtu.be/EbJXn_he_sg Whenever an institution tries to distill its identity into a single word, it runs the risk of upsetting campus stakeholders who see it as a gross oversimplification. But in recent years, there have been more and more of these “one-word wonders” in higher ed branding! Next week, Ten with Ken will examine 10 recent examples in a full-length episode. To be sure you don’t miss it, take a moment now to subscribe!  And if you agree (or disagree) with Ken’s verdict, please comment or like this video!  

When maverick university marketers create a brilliant brand, but campus stakeholders feel uncomfortable about potential sexist or racist implications, what do you do? In the “Wild West” of higher ed branding, the University of Wyoming charged ahead with its new slogan, “The World Needs More Cowboys” – and noted higher ed brand strategist Ken Steele thinks they were right to do so. The $1.5 million campaign, launched in July 2018, was based on months of solid research that showed the word “cowboy” offered a real opportunity to differentiate uWyo from its competitors. As president Laurie Nichols emphasizes, the brand campaign “redefines what it means to be a cowboy in this day and age” by juxtaposing the word, with its white male settler connotations, with images of diverse students, faculty, researchers and alumni. Objections from faculty and others are an “undeserved rough ride”. This campaign is bold, memorable, and aspirational. The marketers knew they were “bucking” political correctness, since they built in plenty of explanation in the original brand video. For the full University of Wyoming brand video, “The World Needs More Cowboys,” see https://youtu.be/EbJXn_he_sg Whenever an institution tries to distill its identity into a single word, it runs the risk of upsetting campus stakeholders who see it as a gross oversimplification. But in recent years, there have been more and more of these “one-word wonders” in higher ed branding! Next week, Ten with Ken will examine 10 recent examples in a full-length episode. To be sure you don’t miss it, take a moment now to subscribe!  And if you agree (or disagree) with Ken’s verdict, please comment or like this video!