Podcasts about Nielsen

●YouTube影片● https://voh.psee.ly/84uf3r ●FB粉專影片 ● https://voh.pse.is/84uf5b 本集主題：活成一道光：打造個人品牌的偉大航道 訪問作者：黃馨儀 Cynthia 內容簡介： 為什麼要經營個人品牌？ 我會說：「為了要活出閃閃發光的自己，要過上自己的理想人生！」 「自媒體」是用來傳遞並放大個人的定位與形象識別，也是個人品牌接觸點的一致性場域之一，但我想做的不僅只是自媒體經營，而是以更宏觀的視野，教大家以「個人品牌」為長遠切入。 需不需要經營個人品牌，端看你想成為什麼樣的自己，想走到什麼樣的境地，想過上什麼樣的人生，這個問題沒有對與錯，但只要你想，我願意陪你堅定前行！打造個人品牌的專屬「影響力」與「變現力」，希望運用自己多年的經驗，透過這本書，帶著你一起實現。 作者簡介：Cynthia黃馨儀 義華才有限公司 創辦人暨品牌發展顧問 台灣大學工業工程與管理博士 一位十歲可愛女孩的媽媽，因此愛稱自己為「十歲的媽媽」；在工作中專業，生活中卻充滿童趣、幽默，把人生視為一場挑戰遊戲，遊走於台灣各地。13歲進入高中，27歲取得雙博士學位，被譽為「跳級學霸」。 擁有十多年外商經歷，曾在尼爾森（Nielsen）擔任數據分析師，並負責雀巢、美極、安怡、萊萃美、紐崔萊與必達定等國際品牌的運營。後來開始「斜槓人生」進而正式創業，擔任中小企業和個人品牌的「事業品牌發展顧問」，專長於數據驅動決策、專案管理與高效領導，協助企業打造自主管理的高績效團隊，多次助力企業一年內成功轉虧為盈。 除了品牌顧問事業發展，也應邀到各地開立公開班，並到大專院校演講、授課。2024年開始，Cynthia 除了繼續跟各知名平台與集團合作開設課程，也逐步在企業內訓授課，並在星馬地區進行演講和授課。Cynthia強調理論與實務結合，採用引導式教學，幫助學員設計行動方案，深受好評，尤其在「打造講師個人品牌」領域得到非常豐沛的肯定與迴響。 一路上，Cynthia專注於個人品牌發展，深信「人生設計就是把自己當品牌經營」，設計自己的人生路徑、進而自我實現；同時期許透過品牌思維引領更多人成為「心目中更理想的自己」，活成一道照亮自己與別人的光，進而邁向理想人生。 作者粉絲頁： 不只是媽媽Cynthia 出版社粉絲頁： 匠心文創．渠成文化 #李基銘 #李基銘主持人#fb新鮮事#快樂玩童軍 #廣播之神#廣播之神李基銘 YouTube頻道，可以收看 https://goo.gl/IQXvzd podcast平台，可以收聽 SoundOn　https://bit.ly/3oXSlmF Spotify　https://spoti.fi/2TXxH7V Apple　https://apple.co/2I7NYVc KKBOX　https://bit.ly/2JlI3wC Firstory　https://bit.ly/3lCHDPi 請支持粉絲頁 廣播之神：  / voh.god  李基銘主持人粉絲頁：  / voh.lee  李基銘的影音頻道粉絲頁：  / voh.video  -- Hosting provided by SoundOn

Il s'agit de l'extrait de l'épisode diffusé ce dimanche avec le CEO et fondateur de Hero : Roland Jais-Nielsen***************************Finscale, c'est bien plus qu'un podcast. C'est un écosystème qui connecte les acteurs clés du secteur financier à travers du Networking, du coaching et des partenariats.

HyphaMetrics had barely taken its first few steps as a new startup before drawing the ire of measurement juggernaut Nielsen. Four years and several lawsuits later (including one jury trial win for Hypha), CEO Joanna Drews is more than ready to get the company moving forward again.

Você sabe realmente aonde quer chegar?Trago uma reflexão poderosa sobre clareza, propósito e direção na vida. Compartilho uma história com a minha filha de 6 anos que mostra, de forma simples, a importância de saber o destino antes de começar a caminhada. Quando você não sabe para onde vai, qualquer caminho pode te distrair. Mas quando tem clareza, até os dias difíceis fazem sentido.Falo sobre como definir direção impacta sua vida pessoal, sua carreira e até sua energia diária. Mostro exemplos práticos de quem busca propósito, o problema de viver sem rumo e como a pesquisa, a exploração e os testes são fundamentais para descobrir o caminho certo.Se você sente que está se movimentando, mas não necessariamente avançando, esse episódio é pra você.Mentoria Luan Mateus ⁠⁠⁠⁠https://mentoria.papodeux.com.br⁠⁠⁠⁠News do Papo ⁠⁠⁠⁠⁠⁠⁠https://papodeux.substack.com⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://instagram.com/papodeux/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@papodeux⁠⁠⁠⁠⁠⁠⁠⁠⁠

Referrals have been the secret ingredient in my business for years, and they're one of the easiest ways to get new clients. If you've ever wondered how some businesses always seem to have a steady stream of new clients whilst others are left scrambling, it's rarely about having the flashiest website or biggest ad spend—the real magic happens through word-of-mouth. According to Nielsen, 92% of consumers trust recommendations from friends and family more than any other advertising method.In this episode, I share how I keep referrals flowing year after year by building real relationships rather than just collecting business cards. You'll discover why consistency is everything when it comes to being referable, the importance of going the extra mile with handwritten thank-you notes and follow-up calls, and why you shouldn't be shy about actually asking for referrals when you've done great work.I break down my complete 8-step referrals strategy that I've refined over the years, covering everything from identifying your key referrers and setting up tracking systems to creating personalised touchpoint plans and building a community of advocates. This isn't about hoping referrals happen by accident—it's about creating an intentional, systematic approach to nurturing the relationships that will make your business flourish!Emma McQueen:Thriving Women 2026 SignupWebsiteFor a copy of Emma's book, 'Go-getter: Raise your mojo, shift your mindset and thrive' – https://emmamcqueen.com.au/want-more/emmas-book/

Gugs Mhlungu chats to Thinus Ferreira, TV and entertainment critic, about Nielsen's exit from South Africa and what this means for the future of audience data, media strategy and advertising decisions in the country. 702 Weekend Breakfast with Gugs Mhlungu is broadcast on 702, a Johannesburg based talk radio station, on Saturdays and Sundays Gugs Mhlungu gets you ready for the weekend each Saturday and Sunday morning on 702. She is your weekend wake-up companion, with all you need to know for your weekend. The topics Gugs covers range from lifestyle, family, health, and fitness to books, motoring, cooking, culture, and what is happening on the weekend in 702land. Thank you for listening to a podcast from 702 Weekend Breakfast with Gugs Mhlungu. Listen live on Primedia+ on Saturdays and Sundays from 06:00 and 10:00 (SA Time) to Weekend Breakfast with Gugs Mhlungu broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/u3Sf7Zy or find all the catch-up podcasts here https://buff.ly/BIXS7AL Subscribe to the 702 daily and weekly newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.

12. søndag efter trinitatis Markusevangeliet 7, 31-37

[Strange New Worlds review starts at 17:06] Anthony and Laurie start this week’s podcast with the news, looking for the meaning behind a new Trek promo on Paramount+, digging into new details on Noah Hawley’s shelved Star Trek movie, and getting tidbits on Starfleet Academy. They go through more of the panels from STLV to get insights into Deep Space Nine, Discovery, and Strange New Worlds, then take a look at SNW on the Nielsen streaming charts. Then it’s time to review Strange New Worlds episode 308, “Terrarium,” which they both liked, although they disagree about a few choices. They play Tony’s interview with Melissa Navia (Ortegas), then wrap up the podcast with a Trek-themed political  parody post and a book Laurie wrote a chapter for.

[Strange New Worlds review starts at 17:06] Anthony and Laurie start this week’s podcast with the news, looking for the meaning behind a new Trek promo on Paramount+, digging into new details on Noah Hawley’s shelved Star Trek movie, and getting tidbits on Starfleet Academy. They go through more of the panels from STLV to get insights into Deep Space Nine, Discovery, and Strange New Worlds, then take a look at SNW on the Nielsen streaming charts. Then it’s time to review Strange New Worlds episode 308, “Terrarium,” which they both liked, although they disagree about a few choices. They play Tony’s interview with Melissa Navia (Ortegas), then wrap up the podcast with a Trek-themed political  parody post and a book Laurie wrote a chapter for.

This week in the business of podcasting: The Podcast Landscape 2025 report is here, big-name podcast live events prove lucrative, YouTube is at the top of the streaming pile for Nielsen's July version of the Media Distributor Gauge, and a look at podcasting's presence at Advertising Week NYC.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

This week in the business of podcasting: The Podcast Landscape 2025 report is here, big-name podcast live events prove lucrative, YouTube is at the top of the streaming pile for Nielsen's July version of the Media Distributor Gauge, and a look at podcasting's presence at Advertising Week NYC.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Der er fortsat god gang i dansk økonomi, selvom vækstskønnet for i år er blevet nedjusteret. Udsigten til skatte- og afgiftslempelser i 2026 vil i kombination med et fortsat stærkt arbejdsmarked og et glohedt boligmarked gøre privatforbruget til det nye vækstlokomotiv. Og så passer det meget godt, at ECB er færdig med at sænke renten. Lyt med når cheføkonom Helge J. Pedersen og Jan Størup Nielsen tager pulsen på dansk økonomi og de finansielle markeder. Disclaimer: All opinions and estimates in this podcast are, regardless of source, given in good faith, and may only be valid as of the stated publication date and are subject to change without notice. The podcast is intended only to provide general and preliminary information to investors and shall not be construed as the basis for any investment decision. This publication or report has been prepared by Nordea Markets as general information for private use of investors to whom the publication or report has been distributed, but it is not intended as a personal recommendation of particular financial instruments or strategies and thus it does not provide individually tailored investment advice, and does not take into account the individual investor's particular financial situation, existing holdings or liabilities, investment knowledge and experience, investment objective and horizon or risk profile and preferences. The investor must particularly ensure the suitability of an investment as regards his/her financial and fiscal situation and investment objectives. The investor bears the risk of losses in connection with an investment. Before acting on any information in this publication or report, it is recommendable to consult one's financial advisor.

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"Was passt zu diesem Moment? Bei unseren Getränken steht der Konsumanlass im Zentrum", sagt Saskia Gutmann, Marketing & Strategy Director bei Coca-Cola HBC Österreich.  Mit ihrem Team von 40 Mitarbeiter:innen verantwortet Gutmann das Handels- und Gastronomiemarketing des Getränkeproduzenten, der im burgenländischen Edelstal seinen Sitz hat. Zum Sortiment zählen die großen Limonadenbrands Coca-Cola, Fanta, Sprite, außerdem Römerquelle, Cappy, Powerade, Costa Coffee, Kinley und mehr.  "Das Coole an meinem Job ist, dass wir btb verkaufen, aber btc kommunizieren, etwa mit Werbung am Shopfloor, Promotion, Aufsteller und mehr. Das macht es so abwechslungsreich", findet Gutmann, die bereits seit vielen Jahren für das Unternehmen tätig ist. Im Gespräch mit MCÖ-Podcast-Host Birgit Schaller spricht Gutmann auch über Sponsoring, Datenanalyse und Effizienz im Marketing, über das Comeback von Glas, warum Sportgetränke boomen und wie die Zusammenarbeit mit der klassischen Marketingabteilung aussieht. Außerdem gibt Saskia Gutmann Einblick in ihre Karriere, Frauen in Führungspositionen und wie sie die Leiter weiter nach oben klettern möchte.

   Former Kansas Governor Jeff Colyer unloads on K-State for a hire they've made in their Civil Rights Department and he's spot on.  This is the kind of story that grabs headlines as Colyer seems to be gaining traction as the Republican to beat in the primary for 2026.    Oracle is getting smaller in KC, it sort of seemed inevitable.    President Trump orders the destruction of a narco terror drug ship off the coast of Venezuela.  It doesn't just send a message to drug traffic thugs, it sends a message to everyone, everywhere.    One state is putting a question on the ballot that anyone would love.... "should be eliminate property taxes for homeowners."   We have the deets.    The Chiefs need to go Hollywood beginning Friday night.  The Bills head coach gives KC the greatest bulletin board material ever and was too dumb to know he was doing it.  Joe Montana has a shocking list of favorite quarterbacks.  The NFL questions Nielsen's TV ratings and I agree with them.    There's a lot of chatter on the Border War rivalry this week... but it's going to take time for this to matter to the players and students in the same way it used to.    The Royals stink it up and our Final Final is a world's largest ____________.

Det 20. århundrede var kemiens århundrede – på godt og på ondt.  De sidste 70 års dansk miljøhistorie rummer et hav af forurenede fortællinger om alt fra pesticider i jorden og PFAS i grundvandet til kviksølv i søerne og kvælstof i vandløb, fjorde og kystnære farvande.  I dag bliver der stadig udviklet nye forurenende stoffer, som vi skal passe på med ikke at slippe løs i jord og vand.   Har vi lært noget af vores fejltrin fra kemiens århundrede? Står vi over for at skulle kæmpe med helt nye former for forurening, som vi ikke har løsninger på endnu? Eller skal vi til at revidere vores idéer om en ren og upåvirket natur?  I denne samtale dykker vi en tur ned i de danske jordlag. Miljøkemiker Xenia Trier, miljøhistoriker Sebastian Lundsteen Nielsen og jordbundsforsker Søren Munch Kristiansen kaster lys over, hvad vi egentlig taler om, når vi taler om forurening og undersøger konsekvenserne af at leve i en kontamineret natur. 

(03:00): Randers Kommune får kritik i advokatundersøgelse for Nordic Waste-sag. Medvirkende: Jens Peter Hansen, byrådsmedlem i Randers Kommune for Moderaterne. (16:00): Formand for Delebarnets Vilkår: "Vi kan forhindre halvdelen af partnerdrab, hvis vi ligestiller forældrene ved skilsmisse". Medvirkende: Jan Bækgaard Nielsen, bestyrelsesformand Delebarnets Vilkår. (32:00): DTU-forsker om Von der Leyen-episode: "Det er utrolig nemt at jamme et fly". Medvirkende: Søren Reime Larsen, Postdoc på Institut for Rumforskning og Rumteknologi på DTU. (39:00): Demonstranter råbte op om hårdere straffe under Sass-domsafsigelse. Medvirkende: Nanna Skov Høpfner, demonstrant foran Københavns Byret ifm Sass-sagen. Værter: Mathias Wissing og Peter MarstalSee omnystudio.com/listener for privacy information.

A UXConf BR se tornou um dos principais eventos da comunidade de design no Brasil, e neste episódio recebi Pedro, Rafael e Thiago, organizadores da conferência, para falar sobre os bastidores dessa jornada. Conversamos sobre como surgiu a ideia de criar o evento, os desafios enfrentados nas primeiras edições, e como nasceu o tema deste ano: Design (i)Mutável. Um papo cheio de histórias, aprendizados e motivos pra você participar dessa edição e se conectar com a comunidade. Senta o dedo no play e compartilhe pra fortalecer os corres.LinkedIn Pedro https://www.linkedin.com/in/pedrobellezaLinkedIn Rafael https://www.linkedin.com/in/rafaelhelmLinkedIn Thiago https://www.linkedin.com/in/thiagoesser Garanta seu ingresso com desconto na mais importante conferência sobre User Experience e Design do Brasil ⁠https://www.sympla.com.br/evento/uxconf-br-2025/2227896?afid=104607⁠News do Papo ⁠⁠⁠⁠⁠⁠⁠https://papodeux.substack.com⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://instagram.com/papodeux/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@papodeux⁠⁠⁠⁠⁠⁠⁠⁠⁠

Børns trivsel og behov bør være en langt højere politisk prioritet. Det kræver, at vi som forældre og fagfolk står sammen og insisterer på at få skabt de bedst mulige rammer for børnene og deres familier. Sådan lyder det fra cand.scient.soc. og børneforkæmper Nanna Kornerup Nielsen. Nanna er forperson og initiativtager til organisationen Børns Værd, som siden 2022 har arbejdet for bedre rammer for alle børn og unge i Danmark. Hun har tidligere været en del af Forældrebevægelsen og siddet i hovedbestyrelsen i Forældrenes Landsorganisation (FOLA). Nannas politiske engagement blev sat i gang, da hun selv blev mor og fik et chok over den svingende kvalitet i daginstitutionerne. Hun har senere talt med mange pædagoger, der har forladt faget, fordi de ikke længere kunne stå inde for kvaliteten i dagtilbuddene. I samtalen kommer vi omkring: Ambitionen om at gøre Danmark til verdens bedste land at være barn og ung i. Den store betydning normeringer, faglighed og nærvær har for børns udvikling og trivsel. Mulige årsager til den stigende mistrivsel og ufrivilligt skolefravær blandt børn og unge. Hvad forældre konkret kan gøre for at organisere sig og få politisk indflydelse. Tusind tak, Nanna, for at knokle for vores allesammens børns ve og vel. Jeg håber, at endnu flere vil melde sig ind i kampen, så vi forhåbentlig kan få råbt politikerne op!

On the pod this week, host Austin Karp takes you around the sports media landscape, including major news on how sports will be measured going forward by Nielsen, comings and goings with the U.S. Open and Netflix betting big in Japan with MLB. SBJ college reporter Ben Portnoy chimes in as Lee Corso gets set for his final “College GameDay.” Plus, The CW President Brad Schwartz discusses the network's rapid transformation into a major player in live sports anchored by NASCAR and college football, and what the company has planned for streaming and beyond.00:50 COLLEGE FOOTBALL PREVIEW15:07 BRAD SCHWARTZ INTERVIEW29:18 KARP'S CORNER

Movie of the Year 1999The 1999 Primetime Movie DraftThe draft is back—and it's time to finish building the ultimate 1999 TV network! In this second and final installment of the Movie of the Year Podcast's 1999 TV Draft, the Taste Buds—Mike, Ryan, and Greg—return to battle it out for TV supremacy. With their first-round picks locked in from last week, the stakes are even higher as they fill out their lineups, argue over strategy, and fight for the crown of Prime-Time King.The Final Rounds: Completing the LineupsWith the children's show, network sitcom, network drama, non-network scripted show, unscripted show, and wild card categories still in play, every choice matters. The snake draft continues, and this week's episode sees the Taste Buds strategizing, scheming, and occasionally sabotaging each other to build the most unbeatable channel of 1999.Deep Dive: The Best TV Shows of 1999If the first half of the draft was about setting the foundation, this finale is all about going big. The hosts revisit 1999's best shows with fresh context and clever analysis, highlighting why this year was such a groundbreaking moment in television. From the golden age of network dramas to the wild rise of reality TV, every pick is fueled by nostalgia—and more than a few heated debates.Who Really Won?After all the picks are in, the Taste Buds compare their completed lineups and make their cases for victory. Who built the channel that would have crushed the Nielsen ratings in 1999? Which draft choices aged like fine wine, and which ones were pure Y2K panic? Listen in to hear their verdicts—and then cast your own vote by emailing popfilterco@gmail.com with your pick for the winner.Nostalgia, Laughs, and the End of the DraftThis finale isn't just about competition; it's a celebration of the year that changed TV forever. The Taste Buds look back on the cultural impact of these shows, share behind-the-scenes trivia, and crack each other up along the way. It's a perfect blend of humor, pop culture insight, and pure 1999 nostalgia.FAQ About the 1999 TV DraftWhat is a TV draft?Just like fantasy sports, but instead of athletes, you're drafting TV shows to build your dream lineup.What categories do they draft?Each Taste Bud must pick:A children's showA network sitcomA network dramaA non-network scripted showAn unscripted showA wild cardWho are the hosts?The Taste Buds—Mike, Ryan, and Greg—are your guides through all things pop culture, blending expertise and comedy in every episode.How can I join the fun?Subscribe to the podcast and email your own 1999 lineup—or vote on the winner—at popfilterco@gmail.com.The Grand Finale: A Trip Back to 1999Whether you've been following since Part 1 or are just jumping in now, this second episode delivers the laughs, debates, and nostalgia that make Movie of the Year a must-listen. From the draft drama to the final showdown, this is your ticket back to the golden era of television.Listen now, subscribe to the Movie of the Year Podcast, and share this epic two-part draft with every pop culture fan you know.

In this episode of the Real Estate Pro Show, host Erika interviews Dyan Nielsen, a seasoned real estate investor with over three decades of experience. Dyan shares her journey into real estate, her current focus on high-end flips in Scottsdale, Arizona, and her unique coaching program that helps aspiring investors overcome common hurdles. The conversation delves into the importance of mentorship, the challenges of balancing coaching with personal projects, and the intricacies of luxury renovations. Dyan also discusses her future plans, including an upcoming event aimed at helping individuals build wealth through real estate investing.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Tip Top Proper Cocktails is rewriting the rules of RTDs. In just a few years, the brand has gone from a scrappy airline partnership to a Top 30 RTD brand in Nielsen — and #1 in the high-proof RTD segment, outpacing competitors with 72% year-over-year growth. The brand also hit a new sales benchmark, surpassing $10 million in revenue in the last 12 months.In this episode, Tip Top CEO Nick Reely shares how the company has scaled while staying disciplined about strategy — and why the fundamentals of growth still matter, even in one of the most dynamic beverage categories.Why listen? Get the inside scoop on:The growth drivers behind Tip Top's rise — and why distribution alone isn't enough.How to pick the right distributors — ones with a growth mentality and a willingness to give your brand real share of voice.Channel strategy that works — from grocery and liquor to airlines and hotels.Why earned media beats paid campaigns — and how innovation and bartender collaborations create “talk value.”Key brand health metrics every entrepreneur should track, including velocity, rebuy rate, and retailer satisfaction.This conversation is a playbook for any founder or operator looking to break through in RTDs — or any crowded drinks category.Last Call: Fundraising before you hit $1M in sales? It's one of the toughest hurdles for drinks founders. We break down the real options for brands too small for venture capital, from friends and family to grants and angels (yes, they're still active). And more!Don't miss our next episode, dropping on September 3.For the latest updates, follow us:Business of Drinks:YouTubeLinkedInInstagram @bizofdrinksErica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry's most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.LinkedInInstagram @ericaduecyScott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. Most recently, he was the Portfolio Development Director at Distill Ventures. Prior to that, he was the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.LinkedInCaroline Lamb, contributor: Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor.LinkedInInstagram @borkalineSPONSOR: SWIG Partners is exclusively offering $100 off their supplier-distributor matchmaking fee when you mention the Business of Drinks podcast, or inquire via this link: ⁠https://www.swigpartners.com/businessofdrinksIf you enjoyed today's conversation, follow Business of Drinks wherever you're listening, and don't forget to rate and review us. Your support helps us reach new listeners passionate about the drinks industry. Thank you!

This week, Paul and Mesh begin with a discussion of the launch of two new streamers, ESPN Unlimited and Fox One, as well as Nielsen's latest report on television consumption habits. Next, they look forward to WB Animation's relaunch with Cat In The Hat slated for November 2026 with an all-star cast. Finally, Paul provide a recap of a dispute between JV partners Trinity Broadcasting and Merit Street Media and where things went off the rails. Learn more about your ad choices. Visit megaphone.fm/adchoices

Anne Sofie har aldrig haft en kæreste. Det synes hun, er flovt. Og hun synes også, det er flovt at spørge Jytte, hvorfor det hænger sådan sammen. Men det er ikke desto mindre, det hun gør. Rasmus har svært ved at være i nuet - selv når hans kæreste beder ham blive i det sammen med hende. Han planlægger og ringer og arbejder. Imens er hun ensom i øjeblikket. Så hvordan bliver Rasmus bedre til at møde sin kæreste? Derudover er en lytter blevet forelsket i en lydbogsstemme, jeg fortæller om vores nye lejlighed (kedeligt?!) og Jytte fortæller om sin kærlighed til et orgel. Medvirkende: Anne Sofie Skovlund Nielsen & Rasmus Kolbe. Ekspert: Jytte Vikkelsøe. Vært: Sebastian Lynggaard. Producer: Cæcilie Helena Denman-Gretoft. Musik: "Hold up" Beyonce. Redaktør: Christina Høier.

Movie of the Year 1999The 1999 Primetime Movie DraftWhat happens when you take the rules of fantasy sports and apply them to television? In this special Movie of the Year Podcast episode, the Taste Buds—Mike, Ryan, and Greg—compete in the 1999 TV Draft to create the most unbeatable prime-time lineup. Using a snake draft format, each Taste Bud must carefully choose shows across categories to form the ultimate channel designed to dominate ratings and win over viewers.How the 1999 TV Draft WorksHere's the setup: each participant must draft six shows from 1999. The categories include:A children's showA network sitcomA network dramaA non-network scripted showAn unscripted showA wild cardBy the end, the Taste Buds will have created three competing networks—and the audience gets to decide who built the strongest lineup.Best TV Shows of 1999: A Year of Prime-Time GoldThe year 1999 wasn't just about Fight Club and The Sixth Sense—it was also a landmark year for television. From beloved children's programming to edgy dramas and reality TV's first wave, 1999 offered a wide spectrum of shows that shaped culture. This episode dives deep into the best TV shows of 1999, giving each pick context, nostalgia, and plenty of jokes.Who Won the Draft? Competitive Spirit in ActionThe Taste Buds argue passionately for their picks, roasting each other's choices and defending their own. Which fictional lineup would have pulled the biggest Nielsen ratings? Which network would have ruled the late ‘90s? Tune in to hear who the panel thinks came out on top—and then email in your thoughts to popfilterco@gmail.com.Bonus Laughs and NostalgiaLike all good Movie of the Year episodes, this draft is more than competition—it's a love letter to pop culture. The Taste Buds reflect on the impact of these shows, debate their legacies, and remind listeners why 1999 remains one of the most exciting years for TV.FAQ About the 1999 TV DraftWhat is a TV draft?A TV draft works just like a fantasy sports draft, except instead of players, you're drafting TV shows to build the best possible lineup.What are the categories for this draft?Each Taste Bud must pick a children's show, a network sitcom, a network drama, a non-network scripted show, an unscripted show, and a wild card.Who are the hosts of Movie of the Year?The Taste Buds—Mike, Ryan, and Greg—are longtime podcasters and pop culture experts who debate and laugh their way through movies, TV, and more.How can listeners participate?Subscribe, email in your own line-ups, or vote on who you think won by emailing popfilterco@gmail.com.Final Thoughts: The Ultimate 1999 Nostalgia TripWhether you grew up watching these shows or you're discovering them for the first time, the 1999 TV Draft is a hilarious trip back to one of television's most iconic years. With categories spanning all of prime time and a competitive snake draft format, the Taste Buds bring humor, analysis, and nostalgia to every pick.

In this episode, Salena Knight is joined by sales performance expert and author Anita Nielsen to unpack how businesses can embrace AI without sacrificing their authenticity. As AI tools become faster, cheaper, and more widespread, how do we avoid sounding like everyone else? From mapping the customer journey to identifying friction points, Anita shares how to use AI strategically—so it adds value without erasing the human touch. They explore: How to identify where AI belongs in your business (and where it doesn't) The hidden cost of sameness in content and customer experience Why human-centered sales are more important than ever What retailers and eCommerce brands can do right now to audit their workflows Real-world examples of automation done right (and wrong) Whether you're planning for Q4 or rethinking your brand voice in the age of automation, this episode will help you stay smart, strategic, and—most of all—human.

How did Google become one of the most powerful forces in advertising—and what happens when that power crosses the line? Ari Paparo, ad tech veteran, Marketecture founder, and author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, takes us inside the deals, innovations, and strong-arm tactics that reshaped the industry. From behind-the-scenes stories of the “Rocket Docket” antitrust trial to the coming AI disruption of search, Ari shares candid insights on market dominance, branding, and the future of digital advertising. How Google bought, built, and bullied its way to dominance in the ad tech industry — and why multiple governments have called its behavior monopolistic What happened inside the Virginia “Rocket Docket” antitrust trial that inspired Ari's book Yield, including behind-the-scenes stories from the courtroom How Google's market power has steamrolled smaller ad tech companies and shaped the open web — and what might change if regulators break it up Why AI and large language models could disrupt Google's search dominance for the first time in decades, reshaping SEO, SEM, and marketing strategy The branding lesson Ari took from clothing retailer Buck Mason — and why a perfectly on-the-nose brand experience can leave a lasting impression Ari Paparo began his career in digital advertising during the early days of the internet and went on to shape how online ads work today. He has led product teams at AppNexus and Bazaarvoice, helped create industry standards including the VAST video specification and Nielsen's Digital Ad Ratings, and founded the media company Marketecture to make sense of the complex ad tech world. A sought-after speaker and host of the Marketecture podcast, Ari is also the author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, offering a behind-the-scenes look at the rise of one of the most powerful forces in technology. Ari pointed to Buck Mason—a clothing store he stumbled into with his wife in New York. Despite describing himself as “not a big clothes person” who usually dresses like a slob, he was struck by how perfectly the brand nailed its vibe: black T-shirts, a classic car parked in the middle of the store, art books casually scattered yet deliberately placed, and even a liquor bar to loosen wallets. Founded less than a decade ago in Venice Beach, Buck Mason impressed Ari as a masterclass in creating a brand experience so spot-on it feels like it was built in a lab for its ideal customer. Connect with Ari on LinkedIn and the Marketecture website. Check out his new book, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. Go down the internet rabbit hole on Ari's Adland.tv — home to 80,000+ vintage TV ads. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! (00:00) Intro (00:29) Ari's background in ad tech and industry standards (01:20) Breaking down Google's strategy: bought, built, bullied (03:08) Conflicts of interest and antitrust cases against Google (05:10) Covering the “Rocket Docket” trial and stories from the courtroom (06:32) The impact of Google's dominance on smaller ad tech companies (08:02) What might change if regulators break up Google (12:01) Google's brand halo vs. behind-the-scenes behavior (16:12) Privacy, third-party cookies, and regulatory pressures (19:00) AI disruption and the future of search (21:08) Marketing implications: SEO, SEM, and influencer marketing (23:01) The buzzword Ari is tired of hearing (24:52) The brand that made Ari smile: Buck Mason (26:20) Where to learn more about Ari and Marketecture (27:32) Closing remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you know that there is a whole industry around the concept of helping deserving people and organizations to receive recognition through winning awards? In this episode we meet and get to know one of the foremost experts in this industry, Donna O'Toole. Donna grew up in the South of England in a real castle. At the age of 16 her family conditions changed, and she had to go to a home with four other girls who also lost their family arrangements. Donna had to go to work although she had wanted to go to university. Eventually she did get to earn her degree.   Donna studied linguistics and found ways to use her growing knowledge of the field. Eventually she discovered the value of recognition and how helping people and companies gain recognition made them better for the experience. She began working to help people and companies earn awards. She will tell us about this fascinating subject and why earning awards is important. She gives us statistics about how after working to win awards and the subsequent recognition sales and overall exposure usually grows.     About the Guest:   Donna O'Toole is an award-winning entrepreneur, international awards judge, and bestselling author of WIN! – the ultimate guide to winning awards. She's also the founder of August Recognition, a global leader in awards strategy and part of the Dent Global group, helping purpose-driven entrepreneurs stand out, scale up, and make a meaningful impact.   Named one of the Top 25 Customer Experience Influencers in the world, Donna has transformed the visibility and credibility of hundreds of businesses - from start-ups to FTSE 100 giants - by helping them win the recognition they deserve. Her clients span global brands, high-growth entrepreneurs, and inspirational leaders across every industry.   Donna is renowned for her outstanding success rate in the most prestigious awards in the world, including The King's Awards for Enterprise. She's passionate about the true value of awards - not just the trophy, but the trust, authority, and growth they generate.   Now, Donna is taking her mission even further. Together with her business partner and Dent Global co-founder Daniel Priestley, she's launching a pioneering new AI venture that's transforming the awards industry - making it safer, simpler, and smarter than ever for people to find, enter, and achieve the awards and recognition that matters.   Ways to connect with Donna:   https://www.augustawards.com/ - to get a free copy of my book: Win! and to get a Free awards list LinkedIn: https://www.linkedin.com/in/donnaotoole/ Instagram: @donnaot     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:17 Well, hi everyone, and welcome to another episode of unstoppable mindset. I am your host, Michael Hingson, and I think we'll have some fun today. We get to talk to Donna O'Toole, who is over in England, and she has a very interesting story to tell and a profession that she works at regarding awards. We'll get to all that in a bit. I don't want to give it all away, because it's more fun to listen to Donna tell it than it is to listen to me tell it. No one has ever said that I'm boring, but nevertheless, I always think that the people who come on the podcast are much more fun and interesting than I so I can't I can't argue with that, and of course, that's my job to make sure that happens. But anyway, here we are once again with unstoppable mindset. And Donna, I want to welcome you and thank you for being here.   Donna O'Toole ** 02:09 Thank you. It's great to be here with you. Michael, thank you.   Michael Hingson ** 02:13 And it's what about 930 in the evening? Or no, it's up 737   **Donna O'Toole ** 02:17 Well, it's   Michael Hingson ** 02:19 after dinner. Yeah. Well, thank you for being here. And we're, we're really glad to have the opportunity to do this. And so I'd like to start, it's so fun to always start this way. Tell us sort of about the early Donna growing up and all that. Ah, okay.   Donna O'Toole ** 02:35 Um, okay. So, well, I don't tell very many people this actually so secret. One for you, Michael, I actually grew up in a castle, which makes me sound like I lived in a fairy tale, but I didn't. It was definitely not a fairy tale, and I'm not a princess, so I'm sorry to disappoint anybody.   Michael Hingson ** 02:54 Well, what was it like growing up at a castle?   Donna O'Toole ** 02:59 It was, you know what? It's one of those things that when you're an adult, and you look back, you realize how amazing you were, it was, and how lucky you were. But when you're a child, it's just all, you know, isn't it? So, yeah, we were very lucky. I grew up in a town called Arundel, which is in the south of the UK. It's a very historic town, and the reason that I lived there was because my stepdad was the head groundsman at the castle, so he looked after all of the grounds for the Duke of Norfolk. And yeah, it was a it was a wonderful place to live. We used to be naughty and run around and go hiding in nooks and crannies that we shouldn't be. However, I was permanently petrified that there was ghosts and bats and all sorts of things like that.   Michael Hingson ** 03:48 So were there ghosts?   Donna O'Toole ** 03:49 Yes, definitely, certainly, they were making noises like ghosts, and we couldn't identify what they were. So, yeah, there's a few stories around that castle. Actually around I think there's a ghost of a lady in one in the library, and there is a ghost of a Labrador, actually, that people talk about seeing there as well. So I'm sure they were friendly.   Michael Hingson ** 04:14 Did you ever see any ghosts?   Donna O'Toole ** 04:16 I think I convinced myself that I did. On many occasion, my bedroom window looked out over Arundel Cathedral, which is was lit up at night, which looks very spooky. I used to be terrified to look out of the window at night, in case I saw something I didn't want to see.   Michael Hingson ** 04:36 So was the castle drafty and cold in the winter?   Donna O'Toole ** 04:40 Yes, definitely very stone and cold. And we had a ray burn. It's called, it's like an auger type thing where you just, you sort of heat up the kitchen by heating up this oven thing. Yeah, I remember putting wood in it. I remember that,   Michael Hingson ** 04:56 wow. Well, that was kind of fun. So how long did you. Live in the castle.   Donna O'Toole ** 05:00 So I lived in the castle until I was 16, and then her life took a bit of an unexpected turn at that point, and we had a difficult family breakdown that resulted in myself being actually taken into care for a while, so I didn't get to I did. I did finish school and finished my GCSEs exams as they were, but it did mean that I didn't get to continue on my education at that point, as I needed to earn some money and learn how to look after myself. So at 16, I was living in a home with four other girls who were in similar situations to me, which is girls who's through no fault of their own, their families couldn't look after them anymore. And we learned to, you know, live and survive and get through life together. And it was a great adventure. There was ups and downs, for sure, but actually at that point, I needed to get some work, and I also wanted to continue studying, so I ended up becoming an apprentice dental nurse, and that is where I started. And I never expected to go there. Wow.   Michael Hingson ** 06:24 I guess, I guess it is an adventure, though. Yeah,   Donna O'Toole ** 06:27 Life is an adventure, and you've got to be ready for whatever it throws at you. That's what I say. And   Michael Hingson ** 06:31 I think that's a good way to put it. I think that life's an adventure, and I think that we can choose how to look at life no matter what happens, and either we can think things are positive and grow with whatever occurs or not. Yeah, 100% 100% and   Donna O'Toole ** 06:46 actually, if it wasn't for that part of my life, I don't think I would be here today, doing what I'm doing now. So it's, it's incredible how you can't predict where life's going to take you, but you do go on a journey. So I actually became a dental nurse. And then I got bit bored of that, and my brain was always active, trying to think of something new to do. And I spotted a gap in the market for at the time dentists had there was just this legislation that changed that meant that dentists always had to have a nurse or a chaperone in the surgery with them, whereas before they hadn't had to have that. And so what was happening was you had all these small dental practices whereby the the dentist couldn't work if their nurse was on holiday or off sick or on maternity leave or something. So I spotted this gap in the market to be to start a dental nurse agency to fill those gaps, if you pardon the pun, and and to actually go all over Sussex and support the practices that needed help. So that was at the age of 19, I started my first business, and yeah, it was a great   Michael Hingson ** 08:00 success. I was just going to ask how successful it was.   Donna O'Toole ** 08:03 Yeah, it was great, and I really enjoyed it. And I got to know so many people. I trained nurses, which I really enjoyed as well. So I developed myself whilst I was developing them, which was great and and then after that, I I stopped that business and handed it over to some good friends who were brilliant nurses to have my children and to take a little break while I have my two daughters.   Michael Hingson ** 08:27 Now, did you ever get to university or college?   Donna O'Toole ** 08:31 Yeah, so then had my girls, and still I've got a very busy brain that needs a lot of occupying. So I thought, right, what can I do now? I've got two children under the age of four or five. I know I must need something else to do, so I decided to go back, finally, to university, and I studied linguistics, so English language linguistics at the University of Sussex in in the UK. And interestingly, it's incredible, because during that part of my life, I absolutely loved every part of it. I was really passionate about English, and as a child, I'd wanted to be an English teacher, but because my life had gone on a different path, it wasn't something that I'd been able to do. But actually, during that time, I studied large language models and computer mediated communication. And it just absolutely blows my mind that through making that decision and then further decisions later down the road, I'm actually now launching a company that is AI based that is containing large language models. So it's really, like, amazing how you can connect the dots in your in your journey.   Michael Hingson ** 09:45 And of course, you're calling it Donna GPT, right? I had to. I   Donna O'Toole ** 09:51 love it. I'm Michael. I am definitely calling it that now.   Michael Hingson ** 09:56 Well, that's, that is cool though.   Donna O'Toole ** 09:58 Yeah. So when I. Actually completed my degree. I came out of that and thought, right, well, I need to do some work now. And I started writing for businesses. I'm quite a business writer. I'm a real aura of people who can write fiction. I think that's incredible, yeah, but I'm definitely on the factual side. So I started business writing. Then I started, just by coincidence, started writing award entries for some businesses. I then started working with another awards agency, and I really saw, then the power of how awards and recognition helped people to reach their potential in business and in life, and so that then took me on my next journey.   Michael Hingson ** 10:47 Well, awards are, are interesting. And of course, we hear about awards for all sorts of things, but tell me more about the power of awards and where they where they can fit into society.   Donna O'Toole ** 11:00 Yeah. So, so we work from I work with business awards, so generally speaking, so even back then, it was sort of working with entrepreneurs, or entrepreneurial businesses, or even big brands, whereby they wanted to recognize their achievement and they wanted to raise their profile, so they needed to raise brand awareness, perhaps around what they do, their services, their products, and what's always quite I find quite interesting about awards is people who've never been involved in awards tend to come into them with quite skepticism, which is understandable. It's not a regulated industry, so you do have to be a bit skeptical and do due diligence around what awards you're entering. But they come into them with skepticism about themselves and actually whether they have what it takes to win. And very often, what I found was they did have what it takes to win, they just didn't have know how to communicate it in a way that others could understand that they had what it took to win. So my job, as I see it, is to really support them, to communicate their story, their data, their evidence, everything that they're doing, and turn that into a proposition that demonstrates why they would be exceptional at what they do, or their team is exceptional, their brand is exceptional, so that They can stand out in awards.   Michael Hingson ** 12:21 So it's almost like you're helping to train potential award recipients to respect what the awards are and what they do. Yeah,   Donna O'Toole ** 12:31 it is always understanding what they're looking for, what the criteria is, and how they can stand out against it. But also, you know, most people who are involved in a business, whether you're running a business or whether you're a part of a team or you're a manager, we don't have the time to stop and look back and think, wow, what have we done over the last year? What have we achieved? What you know, what's really standing out about us? We just don't give ourselves that time. So recognition and awards is a really good opportunity to stop and look back and celebrate together the development journey that you've been on in your business and and motivate your team and the people around you to do even more because you're recognizing it   Michael Hingson ** 13:13 well. So how did you actually get involved in doing awards in the first place? What that's a pretty unique sort of thing to take on.   Donna O'Toole ** 13:23 Yeah. So it was kind of a journey from starting out in business writing and then moving through into doing a few award entries, and then that became more and more, and then I worked for another organization. And then in 2016 I decided the time was right to launch my own company and to start supporting more people with awards. I was, had already been involved with the industry, so I was very well supported by some great awards in the industry. And so yeah, I I started my new business, and that was called August recognition. And because I'm a linguist, I like words that have extra meanings. And August actually means in its second sense of the word, when you're not using it as the month actually means respected and admired. So in my mind, I had started an agency that enabled people to be respected and admired for what they did, and help them raise their profile that way. So   Michael Hingson ** 14:24 you don't really hear a lot about the industry of helping people get awards, but I gather it's probably a fairly substantial industry around the world.   Donna O'Toole ** 14:35 Yeah, it's 10 billion pound industry in the awards industry in itself. It's 2 billion just in the UK. So yeah, it's a big, big industry. There's so many events connected to awards. There's so many different processes. So yeah, and there's, if you imagine, every different industry there is in the world there's awards for it. I dare you to find an industry where there's not an award. Yeah. Even,   Michael Hingson ** 15:02 I'm sorry, even, even AI. And that's pretty even AI, yeah, yeah. And so when AI starts generating its own awards, then we can probably worry a little bit,   Donna O'Toole ** 15:13 yeah, we're eating ourselves, yeah?   Michael Hingson ** 15:17 But still, it's, it's a fascinating, well, topic and industry to talk about, because I'm sure there's a lot to it. Of course, like with anything, there's also a lot of politics and all that sort of stuff, but, but it must be a fascinating industry to to be a part of and to see when you help somebody get an award. How does all that work? Yeah, so   Donna O'Toole ** 15:42 usually, well, we work with businesses from the smallest business in the world right through to the biggest business in the world, literally. And what I really love about the whole process is you, you as a small business, you can use the same strategies, you can enter the same awards as the biggest businesses can and you can win. So what I really love is that you you don't have to be a certain size, you don't have to be a certain type of business. You just need to be having an impact in some way on something, and then be able to tell It and Prove It, essentially.   Michael Hingson ** 16:19 So how do you as a person in the industry make your money or earn your money as part of all of this? So   Donna O'Toole ** 16:26 we work with clients who are looking for recognition. So for example, a brand may come to us and say, you know, over the last couple of years, we've done some great learning and development projects. We've trained our teams, we've digitized our processes, we've done all of these great things. We'd love to recognize the people that have worked so hard and really, you know, give them the recognition that they deserve. So we will then look at their project, look at their business. You know, what kind of impact has that had on it might be internally. It might be that it's had a great impact for their customers. It might be it's had a great impact for the impact. For the employees. And then we'll look at all of the data around that, and we will create, we will research which are going to be the best awards to recognize them, which criteria they match, which categories they match, and then essentially, we'll support them to execute all of the work that needs to go together to go into the awards process. Someone's once said to me, did you ever think you'd be running a business where you're basically writing exams every single day? Yeah, it's a bit like that. Fortunately, I don't do the writing anymore so, but yeah, I kind of love it.   Michael Hingson ** 17:36 Yeah. Well, it seems like it would be sort of your your writing exams every day, or you're involved in helping to prepare people for the exams.   Donna O'Toole ** 17:45 Yeah, it's very analytical from looking at what's been achieved, but then it's all about communication and how you're going to deliver that to the awards process. And it's all about finding the right awards that are going to give them the right recognition, that's going to really have a return on investment for the motivation of the team, for the brand awareness, whatever it is that their goals are, that they're hoping to get to.   Michael Hingson ** 18:06 Well, so awards in general, it seems to me, create a lot of recognition. And you say that recognition has the power to make people unstoppable? Tell me a little bit more about them. What that means to you? Yeah,   Donna O'Toole ** 18:24 absolutely. Um, something I call awards imposter syndrome, which is where, you know, often, and this typically is with entrepreneurs and smaller businesses. They they'll come to us and say, you know, I'd really love to get some recognition of my brand, but I really, I think we we're doing enough, or don't know if we're worth it or we could really stand out. And actually, you know, what we want to do is make them unstoppable. We we want them to see where all the power is in what they're doing and how they can make a difference in the world. So we will go and discover all of that about their business, and then help them to communicate it in a way that even now they can see what they're doing is brilliant. And then through that recognition, there's a lot of research to show the amount of motivation that awards bring to people, even more so than even a pay rise, you know. So through that recognition, it makes them feel more able. I always say to people you know, don't think about business awards right now. Think about the awards that you won when you were a child. Think about when you were at school and you entered awards in the swimming competitions or dancing competitions. Someone want someone told me today they won a competition for the best recorder player. I said I thought, I thought we had to ban recorders. But you know, when you got that recognition as a child, we didn't think, Oh, my goodness, I'm you know, do I really deserve it? I'm so shy. Let's not tell anyone about this recognition. We loved it, and it enabled us to go on and do more. So we want to do okay, we won that swimming competition. Let's do another swimming competition. Let's really learn our craft and do more and more of what we do better and better. Her and I liked people to try and think of that feeling that they had then and bring that into now with their business. You know, don't be humble about what you're doing, because the more that you can shout about your success, the more that you can help other people to achieve success through what you're doing, and the more you've got a platform to shine a spotlight on something that you believe in and that you want to make a difference in the world about. So, you know it, I call that, I say to people, you know, if you're feeling like a bit of an imposter about awards, one of the best things you can do is to create what we call a who wins when you win campaign. And what that is, is sort of putting a stake in the ground and making a pledge to say, when we win this award, we are going to go and do this great thing, and it might be we're going to go and do a team beach clean together. We're going to mentor some people. We're going to celebrate as a team and go out for the day, or we're going to plant some trees. You know, it could be anything that means something to you, but it's a really good opportunity to seal that recognition with something that reminds you that you are worth it and really helps you get over that imposter syndrome and celebrate your achievement.   Michael Hingson ** 21:14 I assume you also run into the other side of that, which are the people who just think by definition, because they are, whoever they are, they must deserve awards, whether, yeah, must be a lot of that. Yes. So   Donna O'Toole ** 21:27 a while back, because I'm a linguist, I interrogate language all the time. I can't help it. And I would look at, I judge a lot of award entries all from around the world. Judge the leading competitions in many countries. And I would look at these award entries, and I could tell what the person was thinking when they're writing the entry, as they're coming as you're reading it. And I developed these 10 personas of different types of people that enter awards. And so we've got everything from the imposter to the ostrich who wants to hide their head in the sand to the bridesmaid who's always the always, never quite makes it to the podium. And one of those actually is the peacock. And the peacock is the one who thinks they're going to win everything, and does come across like that, but isn't great about taking the feedback when they don't win.   Michael Hingson ** 22:20 Yeah, that's really the issue, isn't it? Right? It's they don't take the feedback, and they don't change what they do and why they do it and how they do it, to be a little bit more humble in what they're all about.   Donna O'Toole ** 22:33 Absolutely, absolutely. We've also got an awards persona called the politician, and that's somebody who doesn't answer any of the questions, and all their numbers don't add up.   Michael Hingson ** 22:46 Now, I wonder what my cat would think about awards. I wonder dogs are humble, but I don't know that cats are necessarily,   Donna O'Toole ** 22:56 yeah, they've definitely got a bit more persona going on, haven't they? I don't   Michael Hingson ** 23:01 know if they necessarily would be interested in awards, because they tend not to want to stand up in front of public and do stuff. That's   Donna O'Toole ** 23:07 true, that's true. Yeah, they're kind of yeah, they're their own creature, aren't they? They are, aren't they? I don't think they think they need awards, actually,   Michael Hingson ** 23:15 yeah, that's right. They don't think they need awards. They think that everybody should just recognize them for who they are,   Donna O'Toole ** 23:20 I might have to add a new persona to my league now.   Michael Hingson ** 23:26 Well, you know, there's, there's value in that, but, but still, so you've, you've helped a lot of people with awards. I wonder if you have a story that you could share where they've received recognition and it just completely changed their lives and what they did and what they do. Oh,   Donna O'Toole ** 23:49 so many, so many of those. Yeah. So, I mean, let's think of an example. So a few years ago, I was working, actually, it was interesting. I was I was introduced by on email, just to a gentleman called Andrew, who I was introduced by the Department of Trade and Industry here in the UK, who said he's got a great story. He's got a great business. He's growing fast. We think he should win some awards. We should talk to you. And so I was like, great. Let's get on a call, Andrew. And every time we booked a call, he didn't turn up to the call. And I thought, oh goodness, you know, it's like three attempts at this call and it's just not happening. And I just emailed him and said, look, it looks like you. Maybe you're not interested in winning awards, so, you know, catch up with me if you ever get the chance. And he emailed me back, actually, this is in the introduction of my books. And he emailed me back, and he said, Donna, I'm so so sorry. I'm going through a really difficult time at the moment. His wife had cancer. His son was being bullied at school, and he was really struggling, and he'd started a business that would have grown very quickly, whilst also as a side hustle, while. Also doing the job, and he was quite overwhelmed. And I said, he said, you know, and he actually said, so if I can't even turn up for a call, how could I possibly win an award? So I said, Oh, my goodness, okay, let me, let's get together, and I'll let you know whether you can win an award or not. But this is a big award we're talking about, because he'd actually been recommended to enter what was the Queen's Awards for Enterprise. It's now the king's Awards, which is the biggest and most prestigious business award in the UK, if not in the world. And I said, let's, you know, you've been recommended for this. Let's, let's at least explore it. So I went over to his house. We had a coffee, I went through everything of his business, and I said, You know what I do? Think you've got what it takes, but I don't think you're in the right mindset to be able to manage so let us help you. So he agreed, we worked on that project, and a year later, because that's how long it takes, I was absolutely delighted. He won the Queen's awards for innovation, and it was game changing for him. And what I really loved about it was, it's a couple of things. So one is because he's a techie person, and he had launched it was a software product that he'd developed. He'd put the logo for the award on his website, and he measured the impact that that was making on his website, which is really useful for me to know, because often people don't do that. And he got came back to me in a couple of months later, and he said, in three months, his sales have gone up by 30% because of the impact of winning this award. And you know, when you're running a business and you're trying to run a family and you've got other things going on that are really important, you need your sales to go up without you having to work harder, because it gives you the free time. It gives you the ability to employ people to support you. It gives you then the time back with your family when they need you most. So I was absolutely delighted for him that it had an impact on him and his business that would enable him to actually have the time that he needed with his family and help them and support them. So that was something that was game changing in my mind, for, you know, for a really personal reason. And I was delighted he was happy to share that in in my book. Yeah, so that that was a lovely one.   Michael Hingson ** 27:14 So what is kind of the common thread? Or, how do you what is it you see in someone that makes them award winning, that that genuinely makes them award winning, as opposed to the politicians and peacock   Donna O'Toole ** 27:28 Okay, so what it is is they need to be making an impact in some way. And I think people tend to be quite fixated on on measuring or looking at their customer service, but I'm looking at their customer impact. So what their customer impact is that's something customer service is transactional, right? Customer impact is transformational. So what is it that you're doing that is making a difference or making life easier in some way for your customers? Or it is could be internal as well. So it could be your employees, for example, but generally it's impact. Now, with Andrew's story, the software that he developed, it was the first software that had the biggest ability to, I mean, I'm not a techie, so I'm probably describing this in the wrong way, the ability to display charts and graphs with the biggest amount of numbers. So we think, Okay, well, why is that important? Well, these are the graphs and the charts that are going into ECG machines in hospitals. These are going into universities to do research. You know? These are going into all sorts of things, stocks and shares. They're going into Formula One racing cars. There's so many, there's so much impact coming out from having designed that software that it's having an impact on us as humanity, and that's the kind of golden thread that you want in your award, is, what is the impact that you're having, and where can you show and prove that it's making a difference to someone, somehow, somewhere?   Michael Hingson ** 28:56 And I assume there are, we've talked about it, but I assume that there are a lot of people who are award winners who never, just never thought they would be, even though they're, they're perfectly capable and, oh yeah, they're deserving, but they, they don't, they're not doing it to seek the award. They're doing it to do what they want to do.   Donna O'Toole ** 29:18 Yeah, and they need, they need the recognition to shine that you know, 90% of businesses are small businesses now, and it's a very noisy world out there when you're trying to sell your products and services, you need to be able to do something that helps you to cut through and to get into customers minds and build trust. 85 Nielsen did a study 85% of customers now want to see credible awards on your website, on your products, before they will have the trust layer there to buy from you. What's really interesting is, years ago, we had, you remember when reviews came out? So Amazon was one of the first organizations to do reviews. I actually studied. Reviews and the mechanisms and language structures in them. And we all trusted reviews at the beginning, because, oh, great, you know, someone's going to tell us what their experience was of this thing, and we love it. And then as time went on and as the decades have progressed, we then learned not trust reviews, because it was like, Oh, hang on, they might be fake reviews, or, you know, that could be a competitor, putting a bad review on a competitor. So there's lots of reasons then not to trust reviews. So then we go, oh, well, what do we trust? Then we can't just trust what the business is telling us. We need something that's external, that's third party, and that's going to enable us to trust that brand. And then what we saw then is the pandemic happened, and we all went to shopping online. We all went to living online, and we all saw businesses fall apart and lose money who we never expected to because they didn't have the digital transformation turn around quick enough, or for whatever reason, there was a lot of businesses that suffered in the pandemic, and a lot thrived, and since that then, it was almost like awards and reviews together became even more important to all of us, because we needed something to help us to trust the brands other than, you know, the strongest referral, which is a word of mouth referral. So if you haven't had a word of mouth referral and you've gone online and you found something through a search, how do you know whether you can trust putting your money into that business to buy its products or services? So this is really where we come back to recognition, to say, Well, no, this is a this brand gives excellent customer service, or this brand is a great place to work. It really looks after its employees. So there's a huge amount of reasons now why businesses do awards to demonstrate they are trustworthy in so many ways like nowadays. You know, we live in a world where employees want to work for organizations that will look after them and that will treat them well, so that employees looking for jobs will go out looking for the businesses that have got a great place to work accreditation or award because it makes them trust that they're going to be looked after. Well,   Michael Hingson ** 32:08 it's interesting. Nielsen did a study back in 2016 regarding brand brand loyalty and disabilities, and what they found was that people with disabilities are at least 35% more likely to stay with an organization and buy from an organization that has done things like really taken the Time to make their websites accessible and to make their their environment welcoming to people with disabilities, because it is so hard to oftentimes deal with companies they're they're companies that that I deal with their websites. They're just not accessible, and they don't want to change, and it's not magic to make them accessible, but they don't, and then there are other companies that do, and I agree with the Nielsen study. It makes perfect sense, because the reality is, you're going to steal with companies that that really take the time to show that they value you being there, yeah,   Donna O'Toole ** 33:17 well, it's interesting, actually, because I've been looking at this in the awards industry and accessibility, and it's something that I'm passionate about as well. And so we've just written a white paper, we've just done some research, commissioned some research, and we've just written a white paper on accessibility and awards, because we want people to be recognized, whatever, whoever, whatever they do, it shouldn't be saved for anyone who isn't, you know, doesn't have a disability or can't access their forms. You know, it should be open to absolutely everybody. So we've been looking into that now and seeing, you know, what is it that we can do to influence the industry to be more accessible and to really share recognition for all?   Michael Hingson ** 33:59 Yeah, well, and, and it's important, I think, to do that, because there have been enough statistics to show that roughly 25% of the population has some sort of a disability in the traditional sense of the word. Now, I have a different view than that. I believe that everyone on the planet has a disability, and for most people, their disability is you're light dependent. You don't do well in the dark, and if suddenly you're in a building and the power goes out or whatever, you scramble around trying to find a light source or a smartphone or a flashlight or whatever. But the reality is that all those light sources do is cover up your disability. On the other hand, I do recognize that there are people. We're in a minority by any standard, because we are, we are not the traditional, if you will, person. We do tend to be blind, or we tend to be deaf or hard of hearing, or we tend to be low vision, or we don't walk, and there are fewer of. Less than there are of the rest of you light dependent people, and so you don't recognize the disability that's there. But it's, it's important, I think, for people to recognize it. Because in reality, when people suddenly realize, Oh, I've got my own challenges, then you get to be more aware of and want to, at least a lot of times, think about ways to make the world a more inclusive place overall.   Donna O'Toole ** 35:27 I think that's such a great way of looking at it, and it really helps immediately. I couldn't see exactly what you you're saying is, yeah, 100% as soon as the lights go out, I'm completely incapable of knowing what to do next. So, yeah, you're absolutely right.   Michael Hingson ** 35:44 Yeah, it is. It is one of those things that we just don't deal with enough. But nevertheless, it's, it's there. So there, there are a lot of reasons to to deal with access, and that's why I work with a company called accessibe that has been they started smaller and narrower in scope, but they have become very robust in doing things to make the internet a more inclusive place. And so one of the things that they've learned is you can't do it all with AI, although AI can help. And so there are so many things to be done, but the reality is, there are a lot of different kinds of disabilities that really need the Internet to and website creators to pay attention to their needs, to make sure that they, in fact, do what's necessary to make the web accessible to those people. It's a challenge.   Donna O'Toole ** 36:40 It is, and we're going through that challenge at the moment, actually. So I'm just launching a new business, and it's called, it's an AI platform that's going to enable people to do exactly what we do as an agency, find, enter and win awards, but on a platform that is accessible to everybody. So it's aI enabled. But obviously, as you exactly say, that's not the end of the story. So there's a lot of work to do, and we're doing lots of research to find out what we need to do to make sure that that is accessible to everybody, because we want to enable more people to have a good chance of getting the recognition they deserve through a platform that enables them to do that, rather than perhaps miss out on really vital recognition that could help to promote what they do just because they can't access it.   Michael Hingson ** 37:31 Yeah, well, and it happens way too, way too often. Yeah. And it's not like it's magical to make the web more inclusive. It's just that a lot of people don't know how to do it. Although the information is readily available, they just don't consider it a priority.   Donna O'Toole ** 37:48 Yeah, absolutely. So yeah, we're really putting this front and center. My business partner is Daniel Priestley. He's just been on the driver CEO actually talking about the AI side of it. So together, we're really working at trying to join all the dots so that we get all the right technologies in there and ways of working. So I'll be getting you beta testing that. Michael,   Michael Hingson ** 38:14 absolutely. And if there's any way to help, I am very happy to help. Thank you. So Don't, don't hesitate to reach out. So we will. We've now said that publicly for the whole world, that's all right. So what do you say to the person who says winning an award is just not for   Donna O'Toole ** 38:33 me? I think often, you know, I was thinking about this earlier, actually, and I was thinking, you know, there's different things that we're all in favor of and all not in favor of most of the time, when I come across people who say a winning awards is not, for me, is they either haven't been involved in an awards process before, or they feel a bit shy of it and like a bit of an imposter. And, you know, it's a risk, isn't it? You're putting yourself up to be judged, ultimately. So it does take a bit of courage, and it takes a bit of reflection. So, you know, I say, Look at what impact you're having, you know, go away and see, have you got impact on your customers? Somehow, have you got impact on your community? Somehow? It doesn't all have to be about transactional business. It could be that actually you're doing something great for the environment or sustainability or for a community source or for charity, you know, so what are you doing that's making a difference, and it could recognition help you to do more of that? Could it give you the spotlight to enable you to do more of that purpose? Because if it could, then why not, you know, why not do it and get some recognition?   Michael Hingson ** 39:36 Yeah, well, and that makes sense. And but some people may still just continue to say, well, I don't really think I've done that much, and so it isn't for me.   Donna O'Toole ** 39:47 Yeah, absolutely. And you'll always have people who don't want to do everything at the end of the day, you know, it's probably, realistically, it's probably, you know, the top 10% of businesses that are looking to win awards because they're already in that zone or. Where they're, you know, they're growing, they're they're trying to transform. They're always jumping on the next best thing. So, you know, it's a good way to benchmark ourselves as well, and to say, you know, how can I progress this year? Well, what would it take for me to win this particular award? Let's say, let's have a look at what it would take, and let's see if we can get to the business, to that stage, because that way you can develop the business first, before you even think of entering the award, so that you have got the impact, and you have got, you know, all the right things to show that you're making a difference.   Michael Hingson ** 40:31 Yeah, and you brought up a point earlier, which I think is extremely interesting, the whole issue of awards and reviews, one of the things that I do when I'm looking at buying a product that I'm not overly familiar with is I love to look at the worst reviews for the product. Yeah, they're the most fun, because you find out really quickly. If you look at those reviews, you find out whether the person really knows what they're talking about or not and whether they really got good arguments. And I find that the people who give the bad reviews generally are, are not, are not necessarily, really giving you substantive information that you can use.   Donna O'Toole ** 41:15 Yeah, exactly. That's often the way I am. I actually studied reviews, and I looked at the different language structures and reviews of different retail stores, and how, how the the language that the people used in their reviews influenced the buyers. And it was really funny, because this is back in the days. This is just when I was at university. I was doing my dissertation, and it was what we were looking for. What I was looking for was what represent, what people felt represented good value for money. Because no matter how much money you've got, whether you've got a pound to spend or 1000 pounds to spend, you just want to get good value for money for what you're spending. So it doesn't really matter how pricey the product is. It matters your perception of good value for money, and that's essentially what tends to come across in a review, even if people don't say it is whether they think it's good value for money or not, whether it's the brand or the actual product. And it was really funny, because I did this whole study, and I came up with a structure that retailers should use to give to their reviewers to then put the review in in the most helpful way possible for the people then looking at the reviews who want to purchase the product, and I it was great, and I was really happy with it, and got first class and all of that. Anyway, a while later, I bought a coat from a store called Debenhams in the UK, which is now only online. But I bought this coat, I wrote a review and put it on their website. And it was quite the early days of reviews. Still, two days later, Debenhams called me, and I couldn't believe it, because when you had to leave your review, you had to leave your name and number, and it was like, I said, it's a very new thing then. And they actually telephoned me, and they said, Hello, we want to say thank you for your review that you left about this coat, and I still have the coat. And because, because of your review, we sold out the product. And so we want to say thank you. So we're sending you a voucher. And I got this voucher through the post. And I mean, you wouldn't get that, I don't think nowadays, no, but it really showed me the difference that a review could make on a product back then, you know, and how writing the right type of review, not just saying it's great, but why it's great, why I considered it good value for money about the material and the sizing and the shape and all of the quality and that kind of thing. It gave people reassurance to buy, and that's what we're looking for when we're looking at reviews. And that's where awards can come in and kind of secure that trust as well. I don't know about you, but I get down rabbit holes with reviews on things like trip,   Michael Hingson ** 43:52 oh yeah. Well, what I found is, if I look at the positive, the best reviews, I get more good technical information, and I got and I get more good product knowledge, but then I look at the bad reviews, and the reason I look at those is I want to see if they truly are giving me the same information the other way, and they don't. They're it's totally emotional, and a lot of times it is just not, in fact, what I or others find with the products, and that the bad reviews tend not to really give you nearly the information that the bad reviewers think they're giving you if you if you read them carefully. And I think that gets back to your whole issue of studying language, but still, they're not giving you the information that they really ought to be giving you. And, you know, I've had some where somebody gave a bad review to a product because the box arrived and it was open or wasn't sealed. Well, yeah, all right, so what   Donna O'Toole ** 44:55 exactly I know it's ridiculous. I mean, I think we're as consumers a bit more. Pragmatic about it nowadays, but as businesses, we need to be able to demonstrate to our customers in every way possible, you know. And that's why social media now and user generated content is so popular. Because we don't want to see what it looks like on a model anymore. We want to see what it looks like on a real life, personal we want to hear someone's like real life, day to day experience of something, as opposed to a polished article on it, right,   Michael Hingson ** 45:26 which, which is, is the way it ought to be. And again, that gets back to substance. And the the people who give really good reviews are generally the ones that are giving you substance. I've had some bad reviewers that had very good reasons for why they feel the way they do. And then you look at it and you go, Well, maybe it doesn't fit in their situation or, aha, they really know what they're talking about. I'm going to take that into consideration when I look at buying this product or not. But a lot of them   Donna O'Toole ** 45:57 don't. Absolutely, no, absolutely, yeah, I could do this for days.   Michael Hingson ** 46:04 Yeah. Well, it is. It is fascinating, but it's part of human nature   Donna O'Toole ** 46:09 psychology, isn't I tell you when else it comes up and it's quite interesting. So often we make companies may approach us and say, Leo, we want to win awards to be the best place to work. And we'll say, okay, great, you know, tell us about the workplace, and we'll go through all these different criteria with them, and they tell us all this great stuff. And then we go and do our own research as well, because we need to verify this, right? And we go on to glass door, and then we see some horrendous reviews from employees that have left. I think, okay, maybe this is, maybe this is not quite all the story we're getting here. Yeah. So, you know, the thing with awards is, if you are saying anything about your business, you're going to have to prove it. So reviews from your customers and reviews from your employees are super important for awards. Actually,   Michael Hingson ** 46:59 I find as a speaker that letters of recommendation are extremely important. In fact, I even put it in my contract that if someone likes the talk, then I expect to get a letter of recommendation. And for a good amount of people, they do that, although I've had some people who forget or just don't. But the letters are extremely valuable, especially when they go into detail about not just the talk, but like in my case, I view when I visit a customer, or when I view when I talk about going to speak somewhere, I believe that I'm a guest like anyone who goes, and it's not about me, it's about them. It's about the event. It's about the people who are putting it on. It's about the audience. And I always want to make sure that I do everything I can to be as not a problem as possible. And I know that there are some people that don't do that. I had a I had an event once where I went and spoke, and while there, I talked to the person who brought me in, and I said, What's the most difficult speaker you ever had? Had come here? And I was just curious. I was curious to see what he say without any hesitation. He said, We had a woman who came to speak, and we honored the contract, although still don't know why, but she insisted that in the green room, and so there had to be one, but in the green room there had to be a brand new, never used crystal champagne flute full of pink M M's. Now what does that have to do with being a speaker? Well, I know some people just like to take people through the wringer. They want to try to drive the point home that they're the bosses. Well, I think that, you know, I know what I can do. What I said to the guy, though afterward I said, Well, okay, I hear you. They actually did find peak Eminem. So was interesting. I said, Well, let me just tell you that if you bring cheese and crackers, I'll share them with you.   49:10 They brought you that we had fun, yes,   Michael Hingson ** 49:13 but, you know, but, but he, he understood that there were no demands. I wouldn't do that. I just think that that's not what I'm supposed to do as a speaker. My job is to in a well, inspire and motivate and and to educate. But it's not my job to be difficult. And I've gotten some wonderful letters that say how easy I made it to work with them, which is great. Yeah, fantastic. I'm sure you did. So it's, it's a lot of fun to to see some of those, and I've gotten some great stories over the years, which is really   Speaker 1 ** 49:46 a lot, and that's why they love to have you. Well, I hope so   Michael Hingson ** 49:53 we still do it, and it's a lot of fun to help and motivate and inspire. But yeah, I. I and by the way, I guess I'd never be interested in pink M M's anyway, so I wouldn't see the colors. So,   Donna O'Toole ** 50:08 yeah, glass of water is just about the thing on my list.   Michael Hingson ** 50:12 Yeah, well, you know, I'll take M M's if they show up. And I'm not going to demand them, that's okay. But you know, people are interesting. So once somebody's won an award, you've talked about this some, but when I once somebody has won an award, what's next?   Donna O'Toole ** 50:28 So next, it's all about, well, sharing it to demonstrate why people often forget to tell people why they've won an award. They just say that they've won an award. I think it's important to say, why? Like, what is it? What is it? What impact are you having? What's the difference that you're making out there in the world? Why have you won and share that on your profile? As I said, you know, people buy from people now as well. If you're winning an award as a leader or as a speaker or as an entrepreneur, you know people want to know about that because it helps to give credibility to what you do and trust like, just like those letters of referral that you're talking about. So, you know, get that on your LinkedIn profile, get it onto your podcast, you know, all of those different things, and take pride in your work and share that   Michael Hingson ** 51:14 I had a salesperson I hired is my favorite sales guy, and when I asked him, as I asked everybody who came to apply for jobs, what are you going to be selling for us? Tell me about that. He is the only person who ever said, The only thing I really have to sell is myself and my word. Your product is stuff, and it's all about trust and it's all about honoring my word. And he said, The only thing I asked from you is that you backed me up. And I said, well, as long as you do a good job, you know, but he understood it, and he's actually the only person that I ever hired that really articulated that, but that was always the answer I was looking for, because it really told me a lot about him. Just that simple answer told me more about him than anything else anyone, even he could say,   Donna O'Toole ** 52:06 yeah, absolutely. So it's so important, and you know, so I'm part of a key person of influence program that Daniel Priestley runs, and it's I do profile coaching for entrepreneurs to help them to become a key person of influence in their in their industry. And now that's not being an influencer. That's being someone who's known for being good at what they do and being a key person in that industry. And you know, work flows to you if people know what you do and know who to come to because you're the expert in that area, if you're a small business, you're an entrepreneur, you're struggling to get leads, then actually maybe you need to make yourself put bit more known. People tend to be bit shy and hide behind their brand. But you know, if you look at people like Richard Branson, you know, we when you trust an entrepreneur, then you will buy from the brand. And there's many more entrepreneurs I could mention, who when the trust is lost with them because of their behavior in some way, then their brand suffers. It's quite clear to see, yeah,   Michael Hingson ** 53:09 do you find that most people who win an award do carry on and do positive things as a result, and that their brand and what they do improves, or is some people win and just falls by the wayside.   Donna O'Toole ** 53:27 Generally speaking, if you're the people that are going in for awards, the brands that are going forwards, they're progressive, so they usually progress with it. There's a piece of research that shows that businesses that have won awards are around 77% more valuable than businesses without awards even five years after winning. And that's because when you're going for an award in business, you've got to do a lot of develop. You know, there's got to be some good stuff happening in your business. And so naturally, the businesses that are doing those good things want to keep doing more of those good things internally, and so they tend to keep driving the business forward. And they have that motivation. They have motivated teams who are being recognized for the work that they're doing, and all of that naturally pushes them forward. So in five years time, they're still leagues ahead of their competitors that are not winning awards.   Michael Hingson ** 54:20 So always worth exploring winning awards. Oh, 100% Yeah. If   Donna O'Toole ** 54:27 I always say, I think, quote Nelson Mandela on this, you've got nothing to lose. You'll either win or you'll learn. If you don't win, then you should learn something about what you do need to do to win, and that will bring your business on.   Michael Hingson ** 54:39 Absolutely agree it's like, I also believe there's no such thing as failure. Failure is really it didn't go the way you planned. And so what do you learn in order to make that not happen again?   Donna O'Toole ** 54:51 Yeah, exactly, that exactly. So we need that kind of resilience in business today,   Michael Hingson ** 54:57 if people listening and watching this. Just take away one lesson and get one piece of advice out of this. What should it be?   Donna O'Toole ** 55:04 Understand your impact? I would say people don't often understand their impact. So ask your customers, ask your employees, what's improved since we've been working together? What? What if? What's improved for you since you've been using our product? And then calculate up what is that impact that you're having? You know, if 90% of your customers are saying that since using your product, I don't know, they're they're they're having a better their their accounts are better, or their skin is better. You whatever it is your product or your service is, then you've got impact that you're having. So start investigating what that impact is, and then that will help to steer you towards which kind of awards you could potentially be winning as well.   Michael Hingson ** 55:47 And of course, if you really think about your impact and whoever you are and whatever business you're doing, and you do monitor that, then that's one of the most important things that you can do about your business anyway, and people should be doing that.   Donna O'Toole ** 56:01 Yeah, exactly. But probably 90% of people that come to me aren't measuring their impact, and so it's a surprise, but I always say, Well, if you don't know what your impact is, how do you know that what your product or your services works? Just because people are buying it, you still need to know what your impact is. How do you measure impact? Oh, you can measure it in so many different ways, and you want in awards to be able to demonstrate it both quantitatively and qualitatively. So typically, in large corporate organizations, they will be measuring impact. So there's something called net promoter scores. So, you know, they'll be asking customers, would they recommend them? They'll ask them what they're enjoying about their products and things. So they tend to have some kind of measurement built into their process, in their customer departments, however, in smaller businesses, often they don't. So I say, you know, draw up a simple survey, ask your customers what's changed since you've been working with us. Let's say you're a service provider. So are you less stressed since you've been working with us? Do you have more revenue coming in since you've been working with us? What is it? And get them to answer a little survey. And then you could go all this collective impact that you can put together to look at the percentages and see what that's telling you. And if you don't want to know what the impact is in your business, then I question why you don't want to why   Michael Hingson ** 57:16 you're in the business in the first place, exactly. Well, tell us about your book. You've mentioned books several times, yeah.   Donna O'Toole ** 57:23 So I wrote a book called Win, of course, raise your profile and grow your business through winning awards. And really, it's a toolkit for for entrepreneurs. I was working with a lot of large businesses, and, you know, I was conscious that small businesses don't always have the resources to win awards or to be able to outsource. So I wrote a book that they could use to follow the toolkit, essentially, of winning awards. So that's developing their strategy, knowing understanding how awards work and which ones would suit their business, setting awards goals, understanding criteria. What does innovation really mean? What do they want to see? What kind of evidence do I need to provide? How do I know if it's the right race for me? All of those things. So it takes you end to end, through the awards journey internationally. You know, no matter where you are, you can follow the same process, and you could nowadays, it's really important to become the most award winning in your sector, so you can follow the process to get there. And that's a hugely valuable tagline.   Michael Hingson ** 58:26 And I appreciate that you sent us a picture of the book cover, and it is in the show notes. I hope people will go get   Donna O'Toole ** 58:31 it absolutely and it is on Audible as well, so that everyone can access it. So yeah, enjoy listening to my voice a lot more.   Michael Hingson ** 58:39 I was just going to ask if you read it. I did read it for you.   Donna O'Toole ** 58:44 Do you know what it was? I was so proud of that I was more proud of the audible recording than I was of writing at the book. But I don't know why. I think it's because I actually really enjoy listening to books on audio. So I'm quite passionate about listening. I like listening to the actual author's voice, though. So I found I was quite interesting, actually, when I found, when I recorded it, that was quite good at recording audio. The studio guy that I was working with was like, Oh, you're really good at this. We could just drop it words back in if there was a mistake.   Michael Hingson ** 59:14 There you are. See, it is so much better to edit today than it used to be, because now it is. It is all electronic, and I, I edit from time to time, just different things and all that I don't we work on not editing the podcast. That is, I don't want to cut out part of a conversation, because it is a conversation, but, but now you can do so many things, like, if there's a lot of noise, you can even filter that out without affecting the camera. It is so cool.   Donna O'Toole ** 59:43 Yeah, very, very clever. So, yeah, get it on Audible. There you   Michael Hingson ** 59:47 go. Well, great. Well, I hope people will Well, I want to thank you for being here. This has been a lot of fun, and you should get an award for doing it. That's all there is to it. But I really appreciate you being here. And. I appreciate all of you out there listening to us and watching us. Love to get your thoughts. How do people reach out to you? Donna, if they'd like to to talk with you,   Donna O'Toole ** 1:00:09 absolutely. So you can con

Today: Lauren and Josh Cohen fangirl over Taylor Swift's first-ever podcast appearance on New Heights and assess the massive impact it had on the show's viewership and subscriber numbers.Then, they are joined by Evan Britton, the founder of Famous Birthdays, to discuss their new partnership with Pixability, a data and media solutions company. Britton explains how Famous Birthdays' platform-agnostic data on rising creators can lead to more effective advertising campaigns, citing a 58% increase in engagement and a 31% rise in conversions for campaigns using their velocity data. We also break down a new television audience measurement system from Barb that will put YouTube viewership on a level playing field with traditional TV ratings, potentially unlocking larger advertising budgets for the creator economy. Finally: Jonathan Katz-Moses, a YouTube creator and entrepreneur in the woodworking space, joins the show to discuss the $2 million investment he received from Slow Ventures. He shares his journey of building a multi-million dollar business, the importance of maintaining operational control, and his plans to use the capital for live events and product development.00:00 - Are the Hosts Swifties?00:43 - Taylor Swift's First-Ever Podcast Appearance01:54 - The Hosts' Take on Taylor and Travis's Relationship03:31 - Details on Taylor's New Album: "The Life of a Showgirl"04:44 - The "Taylor Swift Effect" on the New Heights Podcast06:19 - Why Were There No Ads on the Taylor Swift Episode?08:18 - Introducing Evan Britton, Founder of Famous Birthdays09:18 - How Famous Birthdays' Data Identifies Rising Stars11:19 - Famous Birthdays' Partnership with Pixability13:28 - The Impressive Results of the Pixability Partnership16:18 - Nielsen vs. YouTube: The Problem with TV Ratings18:44 - What "Total Viewers" Actually Means21:36 - Barb's Plan to Standardize TV and YouTube Measurement23:25 - Why Jonathan Katz-Moses Partnered with Slow Ventures24:55 - The Importance of Maintaining Operational Control26:50 - How Jonathan Plans to Use the $2 Million Investment27:22 - Why Not Every Creator Is an Entrepreneur29:37 - Helping Other Creators Build Their Businesses31:40 - A Look at the Numbers Behind the Slow Ventures Deal34:24 - Breaking Down the Revenue Streams37:13 - Why Jonathan Katz-Moses Avoids Brand Deals40:19 - Life After the Investment: Getting Off the Hamster Wheel44:17 - Cocomelon Announces Live-Action Spinoff45:56 - OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Alex Øbell Nielsen, CEO of Danish Wind Power Academy, discusses their customized, on-site, hands-on training programs for wind turbine technicians. The academy's comprehensive approach improves wind farm efficiency and technician retention through targeted assessments and real-world problem-solving. Sign up now for Uptime Tech News, our weekly email update on all things wind technology. This episode is sponsored by Weather Guard Lightning Tech. Learn more about Weather Guard's StrikeTape Wind Turbine LPS retrofit. Follow the show on Facebook, YouTube, Twitter, Linkedin and visit Weather Guard on the web. And subscribe to Rosemary Barnes' YouTube channel here. Have a question we can answer on the show? Email us!  Welcome to Uptime Spotlight, shining Light on Wind. Energy's brightest innovators. This is the Progress Powering tomorrow. Allen Hall: Alex, welcome to the show.  Alex Øbell Nielsen: Thank you. Good to be on the show.  Allen Hall: You've been in wind about 20 years, and, uh, when we had talked a couple of weeks ago now, uh, you were highlighting some of the challenges that exist in wind energy, especially on the training side. What are those challenges? What do you see as, uh, Danish Wind Power Academy as challenges out in the world  Alex Øbell Nielsen: from a training provider perspective? Uh, of course, uh, the. The, the great demand for technicians, not only now, but also in the future, and not having a formal training, if you like, for wind turbine technicians. Um, we see that as a challenge. Uh, but of course it's also an opportunity for us as a training provider. [00:01:00] Um, but, um, I mean, as you mentioned, Danish Wind Power Academy has delivered training for more than 20 years. Uh, we do so globally, um, headquartered in Denmark, but, um. Before I, you know, deep dive into all our, our trainings, uh, as an example, we deliver troubleshooting training. Uh, a lot of customers are asking for that, but we quickly learned that many of the participants didn't have the skillset to enter or join a troubleshooting training. So what we begun doing two and a half years ago is to assess, uh, technicians before they actually go on one of our trainings to make sure that they have the right skillset. From that, then we've learned, uh, assessing more than I think 1500, maybe two, uh, yeah, more than 1500 technicians. Now that we see two or or more challenges. One is hydraulics. They always score low on hydraulics and the others and controls where they also score low. So those are some of the challenges we see and we do [00:02:00] these assessments globally  Joel Saxum: and I think that's an important point there globally, right? Because Danish Wind Power Academy of course, like when you think wind, you think the Danes, right? The Danes know what they're doing, right? Uh, we're, we're over here on uh, wind sites in the US all the time and they're like, yeah, some Danish guy was here last week fixing this. Like that happens all the time. But I, I, I wanna focus on that a little bit, saying like, we talk about, okay. The, the, the, the podcast here, of course, we're based in the states. You can hear it by our voices, but we cover things globally, right? So we cover from the eu what's going on offshore, onshore, India, Australia, apac, down in Brazil, Mexico, you name it. We're, we're covering it. We're talking to people. The, the tech, the global technician problem in wind. Is not localized. It is everywhere. It doesn't matter what locale you're in, where there's wind turbines, there is a shortage of qualified, trained, and good people. And I think, um, kudos to you guys for, you know, exporting your knowledge around the world. But that's something to focus on here, is that this [00:03:00] is a global issue and you guys are working to solve that. Alex Øbell Nielsen: We try to at least, but, but as you said, it is global and we have done these assessments, uh, globally in 2024.

This week on Black & Gold Insider, Max Bretos is joined by rookie defender Kenny Nielsen to talk about his rise through the ranks in Orange County, building his game with LAFC, and seizing his opportunity with the first team.

This week a little something different. We are on the road, in Alaska fishing and filming content that we will bring you over the next couple of weeks. That being said, we are also teaming up with additional content providers, here on the BLEAV Platform. I want to introduce you to Collyn "Doc" Nielsen. He is the creator and host of "Hiker Trash Radio" Great educational and entertaining content here... Enjoy-

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Keine Zeit für langes Training? Am Ende dieser Folge weißt Du, wie Du mit Supersätzen mehr Muskeln aufbaust – in kürzerer Zeit. Du lernst, welche Varianten es gibt, wie Du sie in Deinen Plan einbaust und warum diese Technik seit Arnold Schwarzenegger zu den Favoriten vieler Profisportler zählt. Ideal für alle, die effizient und trotzdem maximal effektiv trainieren wollen.____________*WERBUNG: Infos zum Werbepartner dieser Folge und allen weiteren Werbepartnern findest Du hier.____________Literatur:Zhang, X., et al. (2025). Superset versus traditional resistance training prescriptions: A systematic review and meta-analysis exploring acute and chronic effects on mechanical, metabolic, and perceptual variables. Sports Medicine, 55(4), 953–975.Robbins, D. W., et al. (2010). The effect of an upper-body agonist-antagonist resistance training protocol on volume load and efficiency. Journal of Strength and Conditioning Research, 24(10), 2632–2640.Nielsen, J. J. S., et al. (2022). A comparison of affective responses between time-efficient and traditional resistance training: A randomized cross-over study. Frontiers in Psychology, 13, 912368.Iversen, V. M., et al. (2021). No time to lift? Designing time-efficient training programs for strength and hypertrophy: A narrative review. Sports Medicine, 51(10), 2071–2085.Campbell, B. I., et al. (2024). Superset training versus traditional set training: Similar body composition changes with half the training time. REPS Magazine, September 2024.____________Shownotes und Übersicht aller Folgen.Trag Dich in Marks Dranbleiber Newsletter ein.Entdecke Marks Bücher.Folge Mark auf Instagram, Facebook, Strava, LinkedIn. Hosted on Acast. See acast.com/privacy for more information.

What if building a brand partnership with a major entertainment property could happen in 5 minutes instead of 6 months—and drive 10x better results? What would that change for your marketing strategy? Today I'm joined by Alan Gould, CEO of Mutual Markets. Alan is at the forefront of a major shift in digital marketing and advertising—using AI to reduce friction between brands and entertainment partners, making high-impact collaborations accessible to brands of all sizes. Mutual Markets is already working with major streamers and delivering successful partnerships, like PopCorners' Super Bowl spot with Breaking Bad and Dashlane's collaboration with NCIS. Alan's here to talk about how AI is democratizing access to branded entertainment partnerships and what that means for the future of marketing. About Alan Gould Alan Gould is a visionary leader and the Founder and Co-CEO of MutualMarkets, the world's first advanced AI powered partnerships platform that has revolutionized the digital advertising industry. MutualMarkets' goal is to provide brands with a more organic and efficient way to connect with consumers by setting new industry standards to transform how brands engage with their audiences. Alan has a long history in data, analytics, and marketing. Prior to co-founding MutualMarkets with his brother Eric Gould, Alan co-founded IAG Research, a media-measurement company created to gauge the effectiveness of ads, and sold it to Nielsen in 2008 for $250M. Alan is also co-founder of a venture capital firm called Peak Opportunity Partners and has been involved in several successful exits from companies like Maker Studios, WorkFusion, Embark Veterinary, Vizu, and early investor roles in iSport.TV, which later saw a $325M minority position from Goldman Sachs valuing the company at $750M. Under his leadership, MutualMarkets has expanded its global footprint, strengthened its portfolio, and adopted cutting-edge technologies to enhance client outcomes. Alan is passionate about fostering a culture of innovation, transparency, and collaboration, ensuring that the company remains at the forefront of the ever-evolving marketing landscape. In 2021, MutualMarkets announced its $30M raised in seed capital. In 2023, CBS' Paramount Global partnered with MutualMarkets to grow its advertising efforts. In 2024, MutualMarkets announced its latest innovation - the AI-enabled CMAU - which enhanced collaboration by empowering brands to identify and partner with TV shows and movies seamlessly. Alan has a Bachelor of Science degree in Foreign Service from Georgetown University, a Master's degree in Public Policy from Harvard University's Kennedy School, and a Doctor of Law degree from New York University's School of Law. Alan Gould on LinkedIn: https://www.linkedin.com/in/alangould/ Resources Mutual Markets: https://www.mutualmarkets.ai/ https://www.mutualmarkets.ai/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Jonah Goldberg grabs the host's chair and steers Megan McArdle, Chris Stirewalt, and Kevin Williamson through a lively discussion into the political turbulence in Texas. The Agenda:—How upset should we be about redistricting in Texas?—Collin Allred versus Ken Paxton—Megan McArdle is mad about the BLS firing—Nielsen ratings are fake, but they are reliably fake—'It's a race to the bottom and everyone loses.'—The impact of postmodernism on politics—NWYT: Rule followers are suckers Learn more about your ad choices. Visit megaphone.fm/adchoices

And there's a new way to buy podcasts via Nielsen. Sponsored by Riverside. Your podcast deserves more than audio. Riverside captures studio‑quality video and audio, cleans tracks with AI, and auto‑generates shareable clips, so episodes are published before your first coffee. https://podnews.net/cc/2977 Visit https://podnews.net/update/edison-uk-tv-listening for the story links in full, and to get our daily newsletter.

In today's MadTech Daily, we discuss Google denying its AI Search features hurt web traffic, Nielsen and WPP teaming up for audience measurement, and Amazon cutting Wondery jobs while reshaping its audio unit.

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.

In this episode of Barbers Brief, Vassilis and Marc discuss the evolving landscape of entertainment and advertising, focusing on the YouTube-ification of platforms like Netflix, Google's new AI-driven advertising strategies, and the changing dynamics of TV consumption. They also delve into American Eagle's controversial marketing campaign and reflect on the need for a renewed approach to marketing strategies in a rapidly changing digital environment.Enjoy the show!Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠TakeawaysNetflix is leveraging YouTube creators for content development.AI mode ads will change how brands target consumers.Streaming now dominates TV consumption, with YouTube leading.American Eagle's campaign sparked significant cultural debate.Marketing strategies need to evolve with changing consumer behavior.The importance of understanding both old and new marketing playbooks.Brands must clarify their objectives to avoid data-driven pitfalls.Engagement metrics should focus on meaningful interactions, not just clicks.Controversial campaigns can generate buzz but may alienate consumers.The line between brands and entertainment companies is blurring.Chapters00:00 Introduction and Overview00:44 YouTube's Influence on Streaming Platforms05:09 Google's AI Mode Ads06:50 Nielsen's Report on TV Viewing Trends10:24 American Eagle's Controversial Campaign15:30 Marketing Moment: The State of Marketing Today23:08 Out of the Week: Jordan Brand's Musical Ad

Entérate de lo que está cambiando el podcasting y el marketing digital:-Nielsen y Edison Research integran métricas de pódcast en planificación multimedios.-Tarifas de creadores, un mercado sin referencias claras.-Audioboom refuerza su posición en el podcasting de video.-El ranking de pódcast en EE.UU. muestra estabilidad con iHeart en lo más alto.Patrocinios ¿Estás pensando en anunciar tu negocio, producto o pódcast en México? En RSS.com y RSS.media tenemos la solución. Contamos con un amplio catálogo de pódcast para conectar tu mensaje con millones de oyentes en México y LATAM. Escríbenos a ventas@rss.com y haz crecer tu idea con nosotros.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

Caroline Winnett, the Executive Director of Berkeley Skydeck, joins Sophie to share her extraordinary story of transforming UC Berkeley's startup accelerator into a global powerhouse. Caroline's unique journey from professional violinist to innovative entrepreneur sets the stage for an insightful exploration of Berkeley Skydeck's explosive growth, from its humble beginnings with just 50 applicants to attracting over 3,000 hopeful startups. We discuss the groundbreaking $90 million Berkeley Skydeck Fund, a revolutionary initiative that returns half of its profits to the university, merging the worlds of academia and venture capital in a way that had never been done before. Caroline Winnett is Executive Director of Berkeley SkyDeck, UC Berkeley's flagship startup accelerator. She led the creation of the $90M Berkeley SkyDeck Fund, a groundbreaking model that shares half of the fund's profits with the university. A serial entrepreneur, she co-founded NeuroFocus, the leader in neuromarketing, acquired by Nielsen. Caroline is a frequent speaker on innovation, entrepreneurship, and consumer neuroscience, and has been recognized with the Forbes 50 Over 50 and Bay Area Power 100 awards. She holds an MBA from Berkeley Haas and a Violin Performance degree from Indiana University. In this episode, you'll hear about: Caroline Winnett's unique journey from professional violinist to leading UC Berkeley's startup accelerator, Berkeley Skydeck. The innovative $90 million Berkeley Skydeck Fund, which shares half its profits with the university, merging academia and venture capital. Explosive growth of Berkeley Skydeck, expanding from 50 to over 3,000 startup applicants, including international founders. Challenges and successes in launching the Skydeck Fund, with key partnerships from leaders like Chancellor Rich Lyons and firms like Sequoia Capital. Importance of relentless, creative, and coachable mindsets for startup success, along with the impact of immigration policies on entrepreneurship. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Linkedin -  https://www.linkedin.com/in/caroline-winnett-5574933/ winnett@berkeley.edu  https://skydeck.berkeley.edu/ Alcorn Immigration Law: Subscribe to the monthly Alcorn newsletter Sophie Alcorn Podcast: Episode 16: E-2 Visa for Founders and Employees Episode 19: Australian Visas Including E-3 Episode 20: TN Visas and Status for Canadian and Mexican Citizens Immigration Options for Talent, Investors, and Founders Immigration Law for Tech Startups eBook  

這一集我們討論了哪些原因讓人成為自己小時候討厭的大人 本集節目由【CLEAR淨】贊助播出

In this week's episode of The Refresh from Marketecture, host Kait unpacks three major developments across measurement, streaming, and advertising. Nielsen is facing renewed industry skepticism as data irregularities emerge in its TV measurement tools. Meanwhile, the future of cable TV may hinge on how live sports migrate to streaming, with ESPN's direct-to-consumer plans threatening traditional models. Lastly, Meta delivers a strong Q2 earnings report, signaling that its investment in AI is paying off—especially for its ad business. 5 Key Highlights: Nielsen Faces Backlash Over Data Discrepancies: Nielsen's panel-plus-big-data TV measurement product is under fire due to inconsistencies in key demographic groups, like adults 25–54. The issues stem from its machine-learning model HDAM, which is used to assign household demographics. Industry Pushes for Multi-Currency Measurement: Growing distrust in Nielsen's accuracy has reignited interest in alternative providers like iSpot, VideoAmp, and ComScore, especially as advertisers demand more reliable and accredited audience insights. ESPN Streaming Could Reshape Cable's Last Stronghold: ESPN's upcoming direct-to-consumer service will bring its marquee live sports content online, accelerating cord-cutting trends and further weakening cable's grip on viewers. Cable TV Tries to Rebrand Through Sports Bundles: Providers like DirecTV are pivoting with sports aggregation bundles to compete with streaming. However, whether that's enough to woo non-sports viewers back remains questionable. Meta Crushes Earnings with Ad Growth and AI Investment: Meta reported 22% revenue growth in Q2, with ad revenue reaching $46.5 billion. The company is leaning heavily into AI tools for advertisers and remains committed to evolving its ad ecosystem through advanced tech. Learn more about your ad choices. Visit megaphone.fm/adchoices

Change can be bumpy. From The Trade Desk's Solimar-to-Kokai transition to Nielsen's transition to its Big Data + Panel offering, we go inside customers' challenges with these two transforming platforms.

Se rompe la racha de partidos sin perder del LAFC, porque cayeron derrotados 1 a 0 vs Portland. Ahora se van a enfocar en el torneo de la League's Cup enfrentando a Mazatlán, Pachuca y Tigres. Excelente debut de Kenny Nielsen y casi nos regala un gol de chilena. Hablan Cherundolo, Hollinshead y Nielsen despues del juego. Ademas habla con nosotros Victor Guevara, vice presidente de operaciones de este torneo y nos describe a la perfección el formato de eliminación

MUSICJane's Addiction members Dave Navarro, Eric Avery and Stephen Perkins sued frontman Perry Farrell on Wednesday morning over the September 2024 onstage fight in Boston that ended their tour and the group. And on Wednesday afternoon Farrell responded with his own suit. https://www.tmz.com/2025/07/16/dave-navarro-sues-perry-farrell-assault-battery-onstage-fight/ Some My Chemical Romance fans are calling the band's current tour celebrating their album, ‘The Black Parade', ‘weird' and ‘demonic'. https://loudwire.com/my-chemical-romance-demonic-show-2025/ An attempt to sell an officially licensed Tina Turner wig went down in flames this week because it looked AWFUL. Not to mention the fact that they were charging $1,000 for it. https://www.hollywoodreporter.com/news/music-news/tina-turner-wig-recall-backlash-annie-1236317400/ The Fyre Festival brand has sold for $245,300 after Founder Billy McFarland held an auction on e-Bay. https://loudwire.com/fyre-fest-brand-sold-ebay-bidding/ A new documentary about late singer-songwriter Jeff Buckley, It's Never Over, Jeff Buckley is coming out this fall and the trailer dropped yesterday. https://pitchfork.com/news/watch-the-trailer-for-new-documentary-its-never-over-jeff-buckley/ TVRIP: Paranormal investigator Dan Rivera was on his sold-out ‘Devils On The Run' Tour with an allegedly “haunted” Annabelle doll when he suddenly died on Saturday. https://nypost.com/2025/07/15/us-news/paranormal-investigator-dan-rivera-dies-on-annabelle-haunted-doll-tour/ MOVING ON INTO MOVIE NEWS:After the success of the 'Mario Bros' film, Nintendo has found it's Zelda and Link for a live-action movie. https://variety.com/2025/film/global/legend-of-zelda-movie-cast-bo-bragason-benjamin-evan-ainsworth-1236462236/A live-action version of My Little Pony is coming to movie theaters. https://variety.com/2025/film/news/my-little-pony-movie-live-action-amazon-mgm-hasbro-1236461858/Emma Watson just got put on a six-month driving ban in England for a speeding incident that occurred last July. She was going 38 in a 30 mile-per-hour zone on a restricted road in Oxford, where she is in school earning her doctorate at the University of Oxford. https://consequence.net/2025/07/emma-watson-zoe-wanamaker-banned-driving-harry-potter/ COMEDYPete Davidson is about to become a father. https://pagesix.com/2025/07/16/parents/pete-davidson-is-expecting-first-baby-with-pregnant-girlfriend-elsie-hewitt/ AND FINALLYWhat's everybody watching? ... Nielsen just released its list of the most streamed shows so far in 2025, and just like last year it's topped by an Australian puppy. Bluey has just over 25 billion minutes viewed from January through June of this year, topping the number two show, Grey's Anatomy by over 2.5 billion minutes. The rest of the Top 10 is mostly animated series or TV dramas: AND THAT IS YOUR CRAP ON CELEBRITIES!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.