Branding For The Rest of Us

Intimate conversations with the most delightful and insightful people that you’ve never heard of. Host Max Gerson interviews people from all walks of life about business, marketing, and branding, all in hopes of improving the way you think. Thanks to Mikey @ www.fruitsounds.com     

Intimate conversations with the most delightful and insightful people that you’ve never heard of. Host, Max Gerson, interviews people from all walks of life about business, marketing, and branding, all in hopes of improving the way you think.

Initiating marketing can be difficult. But that’s what we are here for! You don’t need to drop everything and try every marketing strategy in sight. It should be fun, an outlet for creativity, rather than a struggle for survival. Every business is different, there is no golden rule! In Episode 3, digital marketing experts Shelby Bank and Rachel Williamson will discuss why social media is important and how to use it to your advantage. It’s important to equip yourself with the right tools to make your business stand out.

To avoid blending in with the white noise, you have to stand out.    Explore the world of marketing through the lens of science, going from the basics of how branding works to the brain patterns of consumers. In Episode 4 of this season, join Adam Kemper, a consumer activation specialist to teach us about the fundamentals of the marketing world and how to stay relevant, unique, and make the best of the shot you have.    Journey with us through the consumer experience and learn what it truly means to differentiate yourself.

What do you need when you have a problem? You need a problem solver.    Marketing is about breaking the barrier, lifting your brand through the noise, and making that connection with your consumer.   Entrepreneur and marketing strategist Ricardo Spicer’s mission is to elevate you above the noise of competitors, target your exact eyes and ears, and find new and creative ways to care about whatever you are trying to deliver.    Being a good consultant is about your experience and your story, and Spicer can help you articulate that story and motivate your audience to be a part of it.   Do you have a desire to succeed?    “We teach best what we need to learn most.”

What is the most important aspect of your marketing campaign? Awareness.  Your audience insight will prove to be one of the most critical and prominent elements of your success. But to do that, you need to make sure you are getting it in front of the right people. Entrepreneur and advertising expert, Christine Baldwin has been immersed in the marketing industry for over 17 years. Her job is to help new entrepreneurs hone their message and employ techniques of media buying to make sure it is being shared to the people who care. At the end of the day, marketing is about sharing your passion. It's about communication to niche target audiences. It’s not business to consumer, or business to business, it’s people to people.

Real estate isn’t just about buying a house, it’s about finding your home. In the real estate industry, it is important to be a friend to your clients, a person they can rely on to make them feel as secure and comfortable with their purchase.  As a high performance loan originator, Abby McDaniel understands the pressure of finding the perfect home. With her experience as a real estate collaboration specialist in divorce, Abby is able to support her clients emotionally and provide the most realistic financial advice to fit each and every circumstance. Good marketing makes the company look smart. But great marketing makes the customers feel smart.

Stories are the most powerful way to put ideas into the world.  When it comes to business, storytelling is what brands are made of. Storytelling expert and entrepreneur, Kyle Shannon, is an owner of many award-winning agencies and a firm believer in the power of stories. From selling the idea of your brand to win over customers to establishing a connection, stories are the foundation for reaching your audience! His business helps small businesses to figure out what story they want to tell and what kind of image they want to build.   We are all in the business of storytelling. No marketing effort or social media buzzword can be a substitute for a good story. Start writing yours today.