Podcasts about entrepreneurial

The battles that count aren't the ones for gold medals. The struggles within yourself - the invisible, inevitable battles inside all of us - that's where it's at. - Jesse Owens. Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Favour Obasi-ike, MBA, MS takes us on deep dive into the world of digital marketing, with a strong focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The host breaks down the key differences and relationship between these two critical components of a successful online strategy. The discussion covers the entire customer journey, from the pre-click phase, where the user is first searching for information, to the post-click phase, where the goal is to convert the user into a customer.A significant portion of the episode is dedicated to practical, actionable advice for improving conversion rates. This includes a detailed look at crafting effective Calls to Action (CTAs), optimizing landing pages, and leveraging analytics to make data-driven decisions. The host also shares a valuable tip on using brackets in headlines to increase click-through rates. This episode features a friend / guest from Canada

Build your own dreams, or someone else will hire you to build theirs. - Farrah Gray Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Today's media environment constantly tugs at your emotions and makes it harder to think clearly about your future. In this episode, Dan Sullivan and Shannon Waller show how to treat feelings—especially being bothered—as raw material rather than reality, and how to quickly turn intense emotional energy into insight, better decisions, and creative projects that expand your future possibilities.​​Here's some of what you'll learn in this episode:How information overload and constant media input affect the way people think.How Dan feeling bothered has led to the creation of powerful Strategic Coach® thinking tools.What taught Dan to flip negative feelings into a new project.How you can actually change the past.A thinking process that helps you separate emotion from any situation so you can respond creatively instead of reactively. Show Notes: Modern news and social media are engineered to grab your feelings, which can crowd out your ability to think about your own future. Constantly reacting to events outside of you makes it harder to think clearly and see where you actually want to go.​Feelings are experienced physically and biologically, not intellectually, which is why they can be so overwhelming in the moment. There's a big difference between simply having feelings and using those feelings to trigger real thinking and new ideas. Strong emotions, whether positive or negative, are early warning signals that something needs to be understood, decided, or created. When you get deeply bothered by an experience, you can either stay stuck in the story or use that energy to design a better future. Many of Strategic Coach's most powerful thinking tools, including The Experience Transformer®, were created because Dan was determined not to repeat a negative experience.​Capturing the energy from a negative event and channeling it into a specific creative project gives you huge momentum—but only for a short window of time. Reinterpreting past experiences through learning changes how they feel and upgrades your capabilities going forward.​Taking ownership of your emotional responses gives you power, control, and agency instead of leaving you at the mercy of circumstances or other people.  Resources: Multiplication By Subtraction by Shannon Waller Transforming Experiences Into Multipliers Not Being Bothered by Dan Sullivan

Join Favour Obasi-ike, MBA, MS for a masterclass on email marketing strategies that actually drive revenue. In this session, Favour breaks down the power of segmented email campaigns, explains the metrics that matter, and shares how to build a website-first content strategy that turns subscribers into customers. Learn how to leverage free tools, automate your email sequences, and create long-term relationships with your audience through strategic, data-driven email marketing ROI.Whether you're just starting with email marketing or looking to optimize your existing campaigns, this episode delivers actionable insights you can implement immediately to boost engagement and generate sustainable revenue.What You'll Learn✓ How to use segmented emails to increase revenue and engagement✓ The difference between click-through rate and click rate (and why it matters)✓ Why your website is the foundation of successful email marketing✓ Google's E-E-A-T framework for creating helpful content✓ How to repurpose one piece of content across multiple channels✓ Which free tools every email marketer should be using✓ The "website-first" content strategy that saves time and builds SEO✓ How to create automated email sequences that work 24/7Top 7 Email Marketing Best Practices1. Use Segmented Emails StrategicallyCreate segments based on subscriber behavior and preferences. Use polls and interactive elements to gather data, then tag links to track which subscribers are interested in which offerings.2. Build a Helpful, Responsive WebsiteYour website should be fast-loading, mobile-friendly, and provide genuine value. Focus on Google's E-E-A-T framework: Experience, Expertise, Authority, and Trust.3. Create Content on Your Website FirstPublish content on your website before sharing on social media. This builds your owned digital assets, improves SEO, and gives you more control over distribution.4. Leverage Email Metrics for Continuous ImprovementTrack who opens, clicks, and takes action. Identify your most engaged subscribers and create VIP segments for them. Use this data to refine your messaging over time.5. Implement Scheduled and Automated Email SequencesSet up automated sequences that trigger based on subscriber actions. Create welcome series, nurture campaigns, and re-engagement flows that work around the clock.6. Repurpose Content Across Multiple FormatsTake one long-form piece and break it into blog posts, social media updates, podcast episodes, videos, and email newsletters. Maximize your content creation efforts.7. Focus on Long-term Relationship BuildingNot everyone opens emails the day you send them. Be consistent with your schedule, provide ongoing value, and build trust over time rather than chasing quick sales.Key Metrics to TrackDeliverability Rate - Percentage of emails reaching subscriber inboxesOpen Rate - Percentage of delivered emails that get openedClick Rate - Percentage of delivered emails with link clicksClick-Through Rate (CTR) - Percentage of opened emails with link clicksConversion Rate - Percentage completing your desired actionPodcast Episode Timestamps[00:00] Episode introduction: Email marketing best practices that earn revenue[00:40] Why segmented emails are the #1 revenue driver[03:06] How to create segments triggered by scheduled emails[03:37] Example: Segmenting by in-person vs. virtual event preferences[06:00] Using polls to understand what your audience really wants[07:00] Revenue starts at the beginning: building systems for MRR[08:00] Click-through rate vs. click rate explained[09:00] Identifying and segmenting your most engaged subscribers[10:00] Tracking email opens and clicks consistently[10:30] Creating VIP segments for highly engaged subscribers[14:00] Re-engaging inactive subscribers through targeted campaigns[15:00] Email deliverability and its impact on revenue[17:00] Understanding spam filters and how to avoid them[18:00] Email authentication: SPF, DKIM, and DMARC[20:00] Real case study: Client ranking page one for competitive keywords[21:42] Technical SEO: indexing, blogs, location pages, schema markup[23:00] Email marketing as direct response marketing[24:00] Why not everyone opens emails immediately (and that's okay)[25:00] Best Practice #1: Have a helpful, responsive website[25:32] Google's E-E-A-T framework: Experience, Expertise, Authority, Trust[26:22] You have less than 10 seconds to make an impression[27:00] The "website-first" content strategy[27:22] Free analytics tools: Google Search Console, GA4, Bing, Microsoft Clarity[28:00] Repurposing one article into multiple content formats[30:00] Maximizing content value through strategic repurposing[32:00] Creating content pillars and topic clusters[33:00] Planning content calendars aligned with email campaigns[35:00] Balancing evergreen content with timely topics[37:00] Creating lead magnets that attract quality subscribers[39:00] A/B testing email subject lines and content[40:00] Overview of popular email marketing platforms[41:00] Mailchimp: features, pricing, and best use cases[42:00] Constant Contact for small businesses and nonprofits[43:00] Brevo (formerly Sendinblue): affordable with SMS capabilities[44:00] HubSpot: comprehensive CRM and marketing automation[45:00] Choosing the right platform for your business needs[46:00] Free tier options and when to upgrade[50:00] Advanced segmentation for e-commerce businesses[51:00] Using behavioral triggers to increase conversions[52:00] Email in omnichannel marketing strategies[53:00] Measuring ROI from email campaigns[54:00] Common email marketing mistakes to avoid[57:00] Recap of key best practices[59:00] Closing remarks and next session announcement[59:29] Tomorrow's topic: Search Engine Marketing & SEO Best Practices (11 AM Central)Tools & Resources MentionedEmail Marketing Platforms: Flodesk >> Sign up and Get 50% OffAnalytics Tools: Google Search Console, Google Analytics (GA4), Bing Webmaster Tools, Microsoft Clarity, Fathom Analytics, Matomo AnalyticsOther Tools: Eventbrite, PinterestSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this strategic follow-up, Favour Obasi-ike, MBA, MS unveils the powerful, interconnected Microsoft ecosystem and why it's a game-changer for SEO. Move beyond Google and discover how Bing, Perplexity AI, and LinkedIn work together to build your website's authority and visibility in the age of AI search.We delve into the crucial, often-missed strategy for new websites: using Bing Webmaster Tools as a "language bridge" to accelerate Google's recognition of your site. Learn why your website must become your proprietary first-party data asset and how structured content gets cited by platforms like Perplexity.This episode is your roadmap to LLM (Large Language Model) Visibility, providing actionable steps on building trust signals, implementing schema markup, and creating a unified content structure that works across all platforms—not against them.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online

I'd Rather Die of Passion than Boredom — Vincent Van Gogh Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Show Notes for Fleet Maull Podcast Episode Episode Overview Join host David Hill in conversation with Dr. Fleet Maull as they explore stress management, mindfulness practices, and radical responsibility for entrepreneurs. Learn practical strategies to optimize your nervous system, improve decision-making, and build sustainable business success. Fleet Maull helps overwhelmed founders and scaling entrepreneurs step out of survival mode and into CEO-level leadership. Drawing on 25+ years as a business strategist and founder of multiple mission-driven ventures, including an Inc. 5000 company, Fleet developed a high-impact MBA program specifically for bootstrapped entrepreneurs looking to break through 6- to 7- or 7- to 8-figure bottlenecks. Action Steps Establish a morning routine (even 5-10 minutes) Practice the "Stop, Feel, Breathe, Be" micro-practice throughout your day Learn breath regulation techniques at HeartMind.co Identify your top 5 daily priorities through journaling Implement the Pomodoro technique (45-minute focused work blocks) Delegate tasks that others can do 80% as well as you Practice mindful exercise with full presence TIME STAMPS 00:00 - 00:30 Introduction & Welcome 00:30 - 02:33 Understanding the Negativity Bias & Why Your Mind Wanders to Stress 02:33 - 10:41 The Two Branches of Your Nervous System Explained 10:41 - 14:30 Why Entrepreneurs Don't Do What They Know They Should (KEY INSIGHT) 14:30 - 20:25 The Power of Mindful Exercise & Morning Routines 20:25 - 24:27 From Operator to CEO: Building Systems & Delegating  28:48 The RISE Morning Routine Framework 34:26 - Stop, Feel, Breathe, Be: The One Micro- Practice to Start Today His immersive program isn't just business coaching—it's a complete recalibration of how leaders approach growth, delegation, and sustainability. Fleet's work combines proven operational strategies with mindset mastery, helping founders replace burnout with vision, build aligned teams, and unlock years of progress in a fraction of the time.  https://www.linkedin.com/in/fleetmaull/ https://www.instagram.com/fleetmaull/ David Hill is a trailblazer in marketing, sales training and coaching, leveraging over 36 years of experience across multiple industries. He has worked with some of the top companies, including Success, Cardone 10X, and leading real estate brands. David founded Path to Sales Mastery, where he specializes in helping sales professionals and business owners overcome common sales challenges. Known for his ability to drive significant growth, he enables clients to boost their sales by up to 50% and more within 90 days or less. Through his proven strategies, personalized coaching, and practical solutions, David continues to inspire and empower teams to reach their full potential. David also hosts the Path to Sales Mastery podcast with over 400 episodes featuring guests Gary V, Mel Robbins, Grant Cardone, Brian Tracey, and many others.  www.davidihill.com/podcast www.davidihill.com/online www.davidhill.link

It is never too late to be what you might have been. - George Eliot Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

In this insightful episode, Favour Obasi-ike, MBA, MS breaks down the critical differences and essential overlaps between traditional Google SEO and the emerging field of ChatGPT SEO (optimization for AI search). The core distinction is framed as Websites vs. Conversation. While Google prioritizes structured, keyword-optimized websites, AI models like ChatGPT, Perplexity, and Gemini focus on providing direct, conversational answers.Favour Obasi-ike argues that the future of content visibility lies in establishing your website as the central anchor for all content distribution. By consistently linking your website across all platforms (YouTube, LinkedIn, podcasts, etc.), you build the domain authority and citation structure necessary for AI models to trust and cite your content. He emphasizes that AI-driven search is shifting the user experience from "clicking" on a link to "trusting" a direct answer, making the source's authority more critical than ever. The podcast episode concludes with actionable advice on technical SEO, including optimizing for page speed, Core Web Vitals, and formatting content with listicles and tables to be easily digestible by AI.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineKey Episode TakeawaysThe Fundamental Difference: Websites vs. ConversationThe core difference is in the format each search system prioritizes. Google SEO is built around ranking individual websites on search result pages (SERPs) for structured keywords. The user's journey involves clicking through to a website.ChatGPT SEO, on the other hand, is built for a conversational AI interface. The goal is to provide the perfect, direct, and trusted answer within the chat window itself, minimizing the need for a click.The New SEO Ecosystem: LLM VisibilityTo achieve LLM Visibility (Large Language Model Visibility), you must understand that search is now split between two major ecosystems.The Google/OpenAI ecosystem includes Google search, ChatGPT (using the Atlas Browser), and the associated platform, YouTube.The Microsoft/Perplexity ecosystem includes the Perplexity AI platform (using the Comet Browser) and the associated Microsoft-owned platform, LinkedIn.Actionable Steps for 2026 SEO StrategyEstablish Your Anchor: Your website must be the central hub for all your content.Distribute Your Authority: Place your website link on every third-party platform (social media, podcast directories, video descriptions).Optimize for Speed: Prioritize Core Web Vitals and page speed for both mobile and desktop to ensure a positive user experience, which Google rewards.Format for AI: Structure your content using tables, listicles, and concise, keyword-rich formatsto make it easy for AI models to extract and cite direct answers.Build Trust, Not Just Clicks: Focus on building long-term trust and authority with search engines through consistent, high-quality, and structured content.Episode Timestamps[00:00] Introduction: Google SEO vs. ChatGPT SEO, Optimization Showdown.[00:30] Defining the core difference: Google focuses on websites, ChatGPT focuses on conversation.[01:33] The connection: ChatGPT Atlas (browser) citing YouTube (owned by Google).[03:52] The goal: Use your website as an anchor for content distribution.[04:02] Understanding LLM Visibility (Large Language Model Visibility).[04:28] The emerging AI browser landscape: ChatGPT Atlas, Perplexity Comet, and the upcoming Google Disco.[05:30] The two major ecosystems: Google/YouTube/ChatGPT vs. Microsoft/LinkedIn/Perplexity.[06:15] The importance of checking your business's citations with "Google Learn About."[06:56] AI's focus on directness and specificity in answers (Siri, Alexa, etc.).[08:00] The shift from "click" to "trust" in AI-driven search results.[09:00] Why a strong website domain authority is crucial for AI citation.[10:00] The concept of "AI-friendly" content and the need for listicles and tables.[11:00] The future of search: AI-driven answers vs. traditional links.[12:00] The importance of structured data and schema for AI.[13:00] The difference between a website and a social media profile.[14:00] The need for a content mix (audio, video, text, image).[15:00] The role of a website in the new SEO ecosystem.[16:00] The power of a website's domain authority.[17:00] The shift from "click" to "trust" in AI-driven search.[18:00] The importance of technical SEO: Page Speed and Core Web Vitals.[19:00] How to build content that is easy to read and digest.[20:00] The value of brand citations and authority.[21:00] The long-term benefit of placing your website everywhere.[22:00] Final call to action: Check if your content is in table and listicle formats.[23:00] The power of tactics, strategy, and timing in SEO.[24:00] Conclusion: Build structure and trust with search engines, as they are "talking to each other."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this comprehensive session, Favour Obasi-ike, MBA, MS explores the strategic nuances of email marketing. The discussion transcends basic sales tactics, positioning email as a foundational pillar for business documentation, professional credibility, and high-impact communication. Favour emphasizes that while social media platforms often dominate the marketing conversation, email remains a superior channel for conversion and long-term relationship building. The session provides a detailed roadmap for entrepreneurs and developers alike, covering technical infrastructure, audience psychology, and the necessity of intentional engagement.Strategic Insights and Market ComparisonsThe conversation highlights a stark contrast between the ephemeral nature of social media and the enduring impact of email marketing. Favour notes that social media conversion rates typically languish below 1%, whereas search engine optimization (SEO) and email marketing can achieve conversion rates ranging from 16% to over 33%. This discrepancy is attributed to the "currency" of email: the exclusive time and attention granted by the recipient. Unlike social media posts that are quickly buried by algorithms, an email retains its conversion potential long after it is sent, provided it reaches the recipient's inbox through proper technical execution.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online| Marketing Channel | Average Conversion Rate | Primary Advantage || Social Media | < 1% | High initial visibility and brand awareness. || Email Marketing | 16% - 33%+ | Direct connection, longevity, and high intent. || SEO | 16% - 33%+ | Sustainable organic traffic and credibility. |Technical Infrastructure and DeliverabilityA significant portion of the session is dedicated to the technical "hygiene" required to maintain high deliverability. Favour introduces Google Postmaster as an essential tool for monitoring domain health and ensuring that communications are not flagged as spam. The technical setup involves a rigorous configuration of DNS records, including MX, SPF, and DKIM, which serve as the digital credentials for a legitimate sender. Furthermore, the discussion touches upon the physical properties of an email, such as file size and font optimization, which can inadvertently trigger spam filters if not managed correctly.| Technical Component | Purpose | Best Practice || Google Postmaster| Domain Health Monitoring | Regularly check [postmaster.google.com](https://postmaster.google.com). || MX, SPF, DKIM | Authentication & Compliance | Ensure all DNS records are correctly configured. || List Hygiene | Deliverability Maintenance | Clean the list after every campaign to remove bounces. || Email Size| Spam Prevention | Use standard fonts (16px-20px) to keep file sizes low. || Segmentation| Engagement Tracking | Group audiences by behavior or interest for targeted messaging. |Content Strategy and Audience EngagementFavour and his guests, including the developer Ifeanyi, discuss the shift toward more sophisticated, developer-friendly tools like Resend, which allow for scalable, code-driven email templates. The consensus is that modern audiences do not "read" in the traditional sense; instead, they "skim" for value. Consequently, the use of listicles, bullet points, and concise subject lines is paramount.A professional subject line should ideally be limited to three or four words to avoid appearing "junior," while the preview text should be leveraged to provide the necessary context that encourages a click.The session concludes with a call for intentionality in marketing. Favour suggests a "Want vs. Need" framework: use the subject line to address what the audience *wants* (immediate value or curiosity), and use the body of the email to deliver what they *need* (tutorials, case studies, or interactive elements like polls). This approach ensures that the communication is not just seen, but acted upon.Podcast Episode Timestamps[00:00] – Introduction to the role of email in documentation and professional communication.[01:03] – Favour Obasi-ike's background in intellectual property and search engine marketing.[02:35] – Comparative analysis of conversion rates across social media, SEO, and email.[04:50] – Technical requirements for deliverability: Google Postmaster and MX record configuration.[06:16] – Reflections on the "We Don't PLAY™️" podcast and Favour's six-year tenure on Clubhouse.[22:37] – The impact of font selection and email file size on technical deliverability.[23:53] – Strategies for audience segmentation and the importance of reviewing engagement analytics.[24:26] – Managing hard and soft bounces through consistent list hygiene.[28:44] – Guest contribution from Ifeanyi on using "Resend" and React for scalable email infrastructure.[45:20] – Timing strategies: Measuring audience activity windows for optimal email delivery.[46:25] – The psychology of subject lines: Why brevity (3-4 words) signals professional maturity.[47:43] – The "Want vs. Need" framework for content delivery and engagement.[49:36] – Utilizing polls for market research: A case study on Google vs. Perplexity preferences.[52:02] – The efficacy of listicles and skimming-friendly formats in modern digital communication.About Favour Obasi-ikeFavour Obasi-ike is a prominent business consultant and entrepreneur specializing in helping creators and business owners secure their intellectual property through search engine marketing, Pinterest, and podcasting. He is the host of the "We Don't PLAY™️" podcast, a long-running series with over 610+ episodes spanning seven years.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Quotes A person who never made a mistake never tried anything new. Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

In this insightful session, Favour Obasi-ike, MBA, MS, a seasoned marketing expert, delves into the intricacies of launching and sustaining a profitable podcast. This episode is a goldmine for anyone looking to move beyond just creating content and build a podcast that generates both impact and income. Favour breaks down the essential strategies for creating a podcast that stands out and delivers tangible results.This session is a must-listen for aspiring and current podcasters who want to understand the business of podcasting. Favour provides a clear roadmap for building a strong foundation for your podcast, from establishing a web presence to leveraging SEO for discoverability. If you're ready to take your podcast to the next level, this episode is packed with actionable advice and expert insights.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineIn this episode, you'll learn:[03:34] The foundational idea behind a profitable podcast: impact.[05:34] Why your podcast needs its own website and domain.[08:00] The importance of email capture for building a direct relationship with your audience.[10:10] How to think of your podcast as a separate entity from your main business.[11:06] The concept of creating and building capacity for your podcast.[14:00] How to create a content bank and repurpose your podcast content.[20:01] The significance of SEO in podcasting and how to optimize your show notes.[30:04] How to use your podcast to build a community and generate leads.[39:15] The power of anchor text and how to use it to drive traffic to your website.[43:21] The importance of choosing the right genre and categories for your podcast.[50:00] How to create a content strategy that aligns with your business goals.[59:01] The value of guesting on other podcasts to expand your reach.[01:05:00] How to use your podcast to build a personal brand and establish yourself as an expert in your niche.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do. - Bob Dylan Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

This episode is a compilation of answers to YOUR questions that were asked directly from my listeners who attend my weekly business education YouTube live webcast. Topics covered include: Chall enge Clinic 1,2,3, How to leverage AI to become the best version of myself, What would you do if you had $50k today and more. Refer to chapter marks for a complete list of topics covered and to jump to a specific section. Download my free "Networking eBook": www.harouneducation.comAttend my weekly YouTube Live every Thursday's 8am-11am PT. Subscribe to my YouTube Channel to receive notifications. Learn more about my MBA Degree ProgramConnect with me: YouTube: ChrisHarounVenturesCompleteBusinessEducationInstagram @chrisharounLinkedIn: Chris HarounTwitter: @chris_harounFacebook: Haroun Education Ventures  TikTok: @chrisharoun300How to forecast a P/E ratio

You take your life in your own hands, and what happens? A terrible thing: no one to blame - Erica Jong Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

In This Episode of Business Lunch: Ryan Deiss and Roland Frasier explore the evolving landscape of personal branding and entrepreneurship, focusing on the concept of the 'Individual Empire.' They discuss the shift from being a creator to building a sustainable business, the challenges of content creation, and the importance of team building. The conversation highlights the need for systems and processes to scale effectively and the potential for individual empires to be acquirable in the future. Ultimately, they emphasize that building a business around a personal brand requires careful architecture and planning to ensure longevity and success.Chapters:00:00 Introduction to the Individual Empire Concept02:32 Defining Personal Brands vs. Individual Empires07:35 The Transition from Media to Brand Ownership12:39 Bottlenecks in Content Creation and Audience Growth18:46 Building a Team for Sustainable Growth22:41 The Role of Trust in Consumer Relationships24:26 Valuation of Individual Empires vs. Brands29:59 Best and Worst Case Scenarios for Creators36:08 Final Thoughts on Building Sustainable BusinessesConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube

Send us a textIn episode 285 of Beyond The Story, Sebastian Rusk interviews Jaben Makings, the founder of Onnix Investments, who shares his journey from a small town in Nebraska to building a successful real estate business in Arizona.  Despite their struggles with traditional schooling, they embarked on various business ventures from a young age. Tune in to hear more about overcoming challenges and the power of community in personal growth.TIMESTAMPS[00:01:15] Entrepreneurial mindset in small towns.[00:04:39] Real estate wholesaling strategies.[00:09:38] Personal life and new challenges.[00:10:07] New life changes mindset.[00:14:05] Shiny object syndrome in business.[00:16:07] Unintentional thinking in mindset.QUOTES"It's the best and worst part about business. Cause that's the only way to make a ton of money is through other people, but it's the hardest part learning how to manage." -Jaben Makings"The grass is greener where you water it." -Jaben Makings"If you don't intentionally choose what you're thinking about, your mind is going to choose for you and it typically picks fear." -Jaben Makings ==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSSebastian RuskInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabJaben MakingsLinkedIn: https://www.linkedin.com/in/jaben-makingsInstagram: https://www.instagram.com/jaben_makings/WEBSITEOnnix Investments: https://onnixinvestments.com/==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

Challenges are what make life interesting and overcoming them is what makes life meaningful. - Joshua Marine Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

I have been a long-time promoter of engaging students in real-life (project-based) opportunities. That's driven from my own experiences as a 4-H participant in my elementary and high school years and having observed teachers and students tackling powerful learning through doing live event projects. Those experiences generated my interest to learn more when I was introduced to The Society of Childhood Entrepreneurs. Leah Ellis shares how even young elementary students can learn important life skills as entrepreneurs. Visit The Society of Childhood Entrepreneurs website here.  Find Leah's book, "Sparks to Stars: The Story of Astra & Zeke" here.  Subscribe to the Steve Barkley Ponders Out Loud podcast on iTunes or visit BarkleyPD.com to find new episodes!  

Today I interview the person who has taught me the most about what it takes to live a rich and meaningful life - my dad, Ashok Chadha.We talk about the importance of dreams, curiosity, taking chances, entrepreneurship, & building an identity around multiple life pillars.Time stamps:- Embracing curiosity and following your dreams (2:37)- Taking the plunge and moving to Canada (6:05)- Finding joy at work and enjoying a long medical career (8:49)- The fragility of life (11:39)- Entrepreneurial venture #1 (13:47)- Breaking the cycle of trading time for money (16:16)- Entrepreneurial venture #2 (17:55)- Entrepreneurial venture #3 (21:06)- Finding balance in life (28:17)- Healthy living and thriving in retirement (33:25)- Closing thoughts and wisdom (40:25)Links:Newsletter: https://www.beyondmd.ca/newsletterwebsite: https://www.beyondmd.ca/LinkedIn: https://www.linkedin.com/in/yatin-chadha/Amex credit card referrals: https://americanexpress.com/en-ca/referral/business-platinum?ref=yATINCnPBE&XLINK=MYCPRadiology courses for clinicians:https://beyondradiology.thinkific.com/courses/ct-head-interpretation-coursehttps://beyondradiology.thinkific.com/courses/master-ct-head-interpretation-course

Are you ready to take your podcast from a passion project to a monetization-based international business advertising/marketing tool? In this comprehensive episode, host Favour Obasi-ike, MBA, MS delivers an in-depth masterclass on leveraging podcast SEO and monetization strategies for international business growth. This session is the final installment in a series focused on helping podcasters and business owners build sustainable, globally-reaching content strategies.Favour explores the critical intersection of podcasting, search engine optimization, and international business development. The episode covers essential topics including multilingual content localization, performance benchmarks, download metrics, and how to position podcasts for passive monetization through advertising networks.Key highlights include real-world success stories from clients who have transformed their podcasts into powerful SEO assets, including a case study of turning 50 podcast episodes into 50 optimized blog posts that now rank on Google's AI-powered search results. Favour also demonstrates how his own podcast appears in Google's featured snippets and AI mode results, providing concrete proof of the strategies discussed.The episode features interactive discussions with community members Juliana, Celeste, and others who share their own experiences with SEO implementation, AI optimization (AIO), and the tangible business results they've achieved. Juliana shares an exciting success story about landing a major client through Google Gemini recommendations, directly attributable to SEO work completed three years prior with FavourThis episode is essential listening for podcasters, content creators, coaches, consultants, and international business owners who want to understand how to build long-term digital assets, increase discoverability across global markets, and create multiple revenue streams through strategic content optimization.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineWhat You'll Learn:International SEO Fundamentals: How to optimize your podcast content for multiple languages, regions, and search engines (Google.com, Google.co.uk, and beyond).Monetization Metrics That Matter: Understanding downloads vs. unique listeners, 7-day and 30-day performance benchmarks, and what advertising networks look for.Multilingual Content Strategy: Leveraging localization and translation features to expand your audience across different cultures and languages.Podcast-to-Blog Conversion: The proven method of turning podcast episodes into SEO-optimized blog posts that rank on Google and drive traffic back to your audio content.AI Optimization (AIO): How to position your content to appear in Google's AI mode, featured snippets, and AI-powered recommendation engines like Google Gemini.Real Results: Case studies including a client whose emotional coaching podcast now ranks on Google, and a CPA who landed a major client through Gemini AI recommendations.Long-Term Asset Building: Why SEO is a marathon, not a sprint, and how work done today pays dividends for years to come.Detailed Episode TimestampsIntroduction & Overview (00:00 - 05:55) 00:00 - 00:13: Episode title: "Podcast SEO Monetization for International Businesses". 00:13 - 00:45: Welcome and call to subscribe to We Don't Play Podcast. 00:45 - 01:27: Overview: International business connections through podcasting. 01:27 - 02:31: Performance benchmarks: Downloads vs. unique listeners, measuring success. 02:31 - 03:33: Building sustainable growth and niche dominance. 03:33 - 04:48: Multilingual content and localization strategies. 04:48 - 05:55: International perspective: Moving beyond regional thinking.International SEO Strategy (05:55 - 10:03) 05:55 - 06:58: Analytics insights: Tracking international audience growth. 06:58 - 08:04: Case study introduction: Client success with emotional coaching podcast. 08:04 - 09:09: Turning 50 podcast episodes into 50 SEO-optimized blogs. 09:09 - 10:03: Podcast-to-blog strategy and long-term asset building.Content Conversion & Client Success Stories (10:03 - 15:00) 10:03 - 11:00: Amazon book-to-podcast conversion strategy. 11:00 - 12:00: Passive vs. active content consumption patterns. 12:00 - 13:00: Multi-platform distribution: Spotify, Apple Podcasts, YouTube. 13:00 - 14:00: Clubhouse as a content creation and community building platform. 14:00 - 15:00: Real-time engagement and relationship building.Technical SEO Implementation (15:00 - 20:00) 15:00 - 16:00: Search engine algorithms and content discoverability. 16:00 - 17:00: Metadata optimization for podcasts. 17:00 - 18:00: Location-specific SEO strategies. 18:00 - 19:00: Building booking systems and conversion pathways. 19:00 - 20:00: Creating "red carpet" experiences for potential clients.Monetization Strategies (20:00 - 25:00) 20:00 - 21:00: Advertising network requirements and download thresholds. 21:00 - 22:00: Passive income through podcast monetization. 22:00 - 23:00: Building credibility through consistent content. 23:00 - 24:00: Long-term revenue stream development. 24:00 - 25:00: International market opportunities.Community Engagement & Live Discussion (25:00 - 30:00) 25:00 - 26:22: Community building on Clubhouse since 2020. 26:22 - 27:40: Prayer and intentionality in content creation. 27:40 - 28:40: Daily room commitment and audience engagement. 28:40 - 29:19: Juliana's Success Story: Landing a major CPA client through Google Gemini. 29:19 - 30:00: AI Optimization (AIO) and its importance.AI-Powered Search Results (30:00 - 35:00) 30:00 - 31:11: SEO as a long-term investment: Results from work done 3 years ago. 31:11 - 32:30: Live Demonstration: Host's podcast appearing in Google AI mode with timestamp references. 32:30 - 33:50: Dual focus: Local search dominance + global revenue streams. 33:50 - 34:30: International markets and currency considerations (Shopify example). 34:30 - 35:00: Technical factors: IP address, API, LLM, search history.Actionable Strategies & Takeaways (35:00 - 39:07) 35:00 - 35:50: Being intentional about topics of interest. 35:50 - 36:20: Importance of independent research and validation. 36:20 - 37:18: Celeste's Reflection: Community value and 2026 goals. 37:18 - 38:00: Top 3 priorities: Booking system, financial management, business structure. 38:00 - 38:46: Encouragement and resources for implementation. 38:46 - 39:07: Closing remarks and invitation to daily rooms.This episode is perfect for:Podcasters looking to monetize their content.International business owners seeking global visibility.Coaches and consultants building authority online.Content creators wanting to maximize their reach.Marketers interested in AI optimization strategies.Episode Tags/KeywordsPodcast SEO, International Business, Podcast Monetization, Multilingual Content, Content Localization, AI Optimization, AIO, Google Gemini, Featured Snippets, Download Metrics, Passive Income, Content Repurposing, Blog Strategy, Digital Marketing, Search Engine Optimization, Global Revenue Streams, Podcast Analytics, Advertising Networks, Authority Building, Long-term Strategy, Clubhouse Marketing, Community Building, Business Growth, Online Visibility, International Markets.Target AudiencePodcasters seeking monetization strategies.International business owners.Digital marketers and SEO professionals.Coaches and consultants.Content creators and influencers.Entrepreneurs building online presence.Small business owners expanding globally.Marketing professionals learning AI optimization.Anyone interested in passive income through content.This episode is part of the We Don't PLAY!™️ Podcast series, hosted by Favour Obasi-Ike, focusing on practical digital marketing strategies for business growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you want to lift yourself up, lift up someone else.  Booker T. Washington. Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Want to submit an episode topic request? Text 'em here!Hey my friend…If you've been carrying the emotional weight of building something that doesn't exist yet…this episode is for you.Entrepreneurship isn't just strategy. It's not just content, offers, systems, or sales.It's emotional.It's heavy.It's exhausting in ways NOBODY talks about.Because you're literally creating something out of nothing. And that kind of work costs you mentally, emotionally, spiritually…even when you know God called you to build it.That's why in this episode, I'm talking about the emotional turmoil of entrepreneurship and why it feels so overwhelming at times. I'm specifically sharing:Why this journey can feel anxiety-inducing and lonely (even when you're doing “everything right”)The real reason you feel so exhausted right nowThe spiritual root of the emotional battle you're fightingHow to move through the storm without freezing, quitting, or losing your faithWhat to do when you're tired of being strong and just want reliefAnd most importantly…I'm reminding you that God is fighting with you and FOR you! If you're in a season where you're wondering, “What's wrong with me?” or “Why is this so hard?”…I need you to listen to this...This is your reminder to keep going, one day at a time, one breath at a time, one step at a time.And if today all you can do is get through today…that's enough.

In today's episode, Gino shares a clarity that emerged during a personal retreat, bringing together two worlds he has spent decades working in: entrepreneurial leadership and the inner work of becoming a healthy human. He introduces the idea of the authentic entrepreneurial leader and explains why these three words, on their own and especially together, matter in every walk of life.Gino breaks down each component: authenticity, entrepreneurial spirit, and leadership, offering practical definitions rooted in honesty, emotional intelligence, responsibility, service, vision, and trust. While the framework speaks directly to entrepreneurs, the invitation is broader. No matter who you are or how you lead, the combination of being real, value-driven, and clear in direction creates meaningful impact. At its core, the message is a call to live it, model it, and let it ripple outward in service of something bigger. Timestamps00:00 Authentic Entrepreneurial Leaders03:57 Defining Authentic07:22 Defining Entrepreneurial11:21 Defining Leader & Conclusion ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you're done hiding behind hustle, achievement, and expectations… and you're ready to reconnect with who you really are, you're in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

HR teams are being asked to do more than ever before — move faster, support burned-out employees, and navigate constant change. And yet, many HR functions are still operating with a compliance-first mindset that slows innovation and limits impact. What if HR didn't function like a back-office department… but instead, like a startup inside the organization? My special guest today is John Bernatovicz, and he's simplifying how to build entrepreneurial culture within HR teams. John has built his career blending entrepreneurship and HR, and he believes the future of HR depends on autonomy, agility, ownership, and a problem-solving mindset — not just policies and procedures. Here's how. My special guest today is John Bernatovicz and he's simplifying how to build entrepreneurs culture within HR teams.  We tackle and simplify all aspects of it, including: What it actually means for an HR team to have an entrepreneurial culture — and why it matters now more than ever. One practical shift leaders can make to move HR teams from enforcing rules to solving problems creatively. What the "20 things you MUST do first" really mean in his book HR Like a Boss — including 3–4 of the most impactful ones, like defining your purpose and practicing real self-care outside of work. What would change first if HR operated like a startup — from how we hire, to how we measure success, to how we experiment. …and ultimately, advice for CHROs who want to empower their teams to think like founders, not function owners — even when budgets, compliance, or legacy systems slow them down. Q: Are you ready to learn how to build entrepreneurial culture within HR teams? If yes, this one is for you. It's time to #DoTheThing! ---- Show notes available with all links mentioned here: https://www.thesimplifiers.com/posts/408-how-to-build-entrepreneurial-culture-within-hr-teams---with-john-bernatovicz

Learn more about Karen and buy your prosperity pillow at: https://www.americanprosperitypillow.com/https://www.tiktok.com/@americanprosperitypillowhttps://www.linkedin.com/in/homefrosting/Show Notes:

Combining a business with a podcast creates a powerful "win-win" scenario for national brands. This episode, Favour Obasi-ike, MBA, MS unpacks how to transform your podcast from a simple communication channel into a strategic, long-term business asset. The core mission is to educate and inform your audience with valuable content that builds authority and keeps them returning. By focusing on foundational SEO, strategic content creation, and data-driven analytics, businesses can create evergreen assets that drive monetization. This approach shifts the focus from fleeting social media metrics to lasting search intent, ensuring your content serves your audience precisely when they need it, paving the way for profitable growth through advertisements, sponsorships, and subscriptions.Host Information & ResourcesReady to apply these strategies to your business? Visit playinc.online or click the link in the show description to schedule a complimentary 30-minute website audit.Favour will personally send you a recording of the audit, showing you what's happening from the outside looking in, and provide actionable next steps.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online--------------------------------------------------------------------------------Key Topics & Timestamps1. [00:00] Introduction: The Power of Podcasting for BusinessesThis session is the third installment in a comprehensive series exploring podcasting strategies for local, regional, national, and international businesses. The central argument is that a podcast is more than just a marketing tool; when paired with a business, it becomes a win-win engine for growth. The fundamental mission of any business podcast is to educate and inform its audience, providing value that fosters loyalty and repeat engagement. However, before a business can effectively monetize its content, it must first establish a solid, discoverable presence within the vast podcasting ecosystem.2. [02:15] Foundational SEO: Is Your Podcast Discoverable?Monetization is impossible if your target audience cannot find your show. The first and most critical step for any business podcaster is to verify that their show is listed and discoverable across the podcast ecosystem. This foundational presence is the bedrock upon which all growth and revenue strategies are built. You can use the following free tools to check your podcast's visibility:• pod.link• ivy.fm• listennotes.comOnce you've confirmed your podcast is registered and accessible, you can begin to implement the core monetization strategies that this discoverability enables.3. [04:30] Three Pillars of Monetization: An OverviewThe world of podcast monetization can be complex and overwhelming. To simplify the process, this episode focuses on three primary methods that form the foundation of a sustainable revenue strategy. By understanding these core pillars, you can choose the path that best aligns with your business goals and audience. The three monetization models are:1. Advertisements2. Sponsorships3. SubscriptionsThe effectiveness of these strategies is often determined by a crucial technical decision made at the very beginning of the podcasting journey: the choice of a hosting platform.4. [06:00] Strategic Decision 1: Choosing Your Hosting PlatformSelecting a podcast host is not merely a technical detail; it is a strategic business decision that directly impacts your ability to generate revenue. It is crucial to choose a platform that is IAB (Interactive Advertising Bureau) certified, as this is often a prerequisite for receiving ads from major networks. Your hosting platform manages your RSS (Really Simple Syndication) feed, which is the technology responsible for distributing your episodes to directories like Apple Podcasts and Spotify. This RSS feed is the gateway to monetization, and it contains a surprisingly powerful and often overlooked setting that directly impacts your national reach: the language selection.5. [08:45] The Underrated National SEO Tactic: Language SelectionSmall technical settings can have an outsized impact on audience reach, and the language selection within your RSS feed is a prime example for national businesses. Correctly setting your podcast's language codec is a powerful and underrated SEO tactic. For a national business operating in the United States, for instance, setting the language to English, United States signals to algorithms that your content is specifically relevant to that national audience. This simple choice places your show "within that bracket in the algorithm," because as the speaker emphasizes, "nation and language go together."6. [12:10] The 2026 Strategy: From Fleeting Reach to Lasting IntentIn a world of short-term social media metrics, the key to long-term success is building durable, evergreen assets. While a social media post can become "obsolete tomorrow," a podcast episode focused on search intent can serve an audience for years to come. The strategic goal for 2026 and beyond is to shift focus from impressions and reach to intent. As illustrated by the "how to tie a tie" analogy, intent-driven content provides a solution at the exact moment a person needs it, creating a powerful and valuable connection that builds trust and authority.7. [15:30] Data-Driven Monetization: Using Analytics to Find OpportunityMonetization should never be based on guesswork. Podcast analytics provide the data necessary to uncover specific, actionable opportunities within your listener base. By analyzing your listener data, a national business can move from broad assumptions to targeted strategies. Your analytics can answer critical questions like:• Which are the top 5 cities listening to your show?• Which states, zip codes, counties, or districts have the most listeners?• What day of the week and time of day generate the most engagement?This data is invaluable. It allows a business to strategically partner with influencers in high-engagement cities, target sponsorships to specific regions, or schedule episode releases for maximum impact, turning insights into income.8. [18:00] Monetization Models In-Depth: Profit vs. AccessibilityThe best monetization model depends on your business's goals, specifically the balance between maximizing audience access and maximizing profit margins. Each of the three primary models offers a different trade-off. While a business can choose any model, they can also be viewed as a strategic progression: using advertisements to build broad awareness, leveraging that audience for targeted sponsorships, and finally converting the most dedicated listeners into high-value subscribers.Advertisements• Accessibility: High• Profit: Low• CPM: ~$10 - $30• Analysis: This model is ideal for building broad brand awareness. While direct profit is lower, the high accessibility generates significant activity and gets your brand name in front of the largest possible audience.Sponsorships• Accessibility: Low• Profit: Moderate• CPM: ~$25 - $50 (with rates around 40−50 being for highly targeted, premium placements)• Analysis: Sponsorships are more targeted and context-driven, focusing on a specific audience or niche. Because the partnership is more direct and relevant to the listener, the profit potential is higher than with general advertisements.Subscriptions• Accessibility: Varies (requires a private offering)• Profit: High potential• Mechanism: This model is typically executed by offering exclusive bonus content through a private RSS feed, which is separate from the public feed that distributes to apps like Apple and Spotify. A subscription can unlock access to a private community, a members-only forum, a swag bag, or exclusive meetups, creating a high-value offering for your most dedicated listeners.9. [24:00] Content in Action: Podcast Formats & SEO ChecklistSuccessful podcasting requires a deliberate approach to both the creative format of your content and the technical SEO that ensures it gets discovered. Mastering these elements will position your podcast for maximum impact and growth.Podcast Formats to Consider: ◦ Solo (Monologue) ◦ Interview ◦ Co-host ◦ Roundtable (three or more people) ◦ Theme / FacelessEssential Podcast SEO Checklist: ◦ Podcast Title ◦ Author Name ◦ Podcast Description ◦ Episode Title ◦ Episode Description ◦ Podcast Art Cover ◦ Episode Art CoverBy optimizing these foundational elements, you ensure that every episode you produce has the best possible chance of reaching its intended audience and contributing to your business's bottom line.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you're offered a seat on a rocket ship, don't ask what seat! Just get on. ― Sheryl Sandberg. Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

What if your journey from poverty to six countries was shaped by stepping stones of relationships? In this episode, Ghazenfer Mansoor shares how Technology Rivers helps health tech companies build HIPAA compliant software products and helps healthcare service businesses 10x their operations through AI and technology. With a computer science background and experience building a recruitment SaaS company, Ghazenfer started Technology Rivers with one core philosophy: build it right the first time. Too many founders hire developers and end up with never-ending products that keep building but never launch. His team focuses on helping startups with limited money build the right MVP so they can get traction, get customers, and secure more funding. The work creates a double bottom line: supporting businesses solving world problems while creating opportunities and livelihoods for people across six countries. He reveals that his journey wasn't shaped by one person, but by stepping stones of relationships. Growing up in Pakistan in poverty, mentors and friends guided him toward education and opportunities that eventually brought him to the US. Coaches, entrepreneurial groups like EO, and books like "Who Not How" all shaped his direction. The most powerful story? Exchanging business cards at a conference. Months later, that person called about a project. Over six years, that one card exchange generated close to $2 million in business.   [00:05:20] What Technology Rivers Does Software development business serving health tech companies primarily Started helping all verticals but gradually focused just on health tech Help companies build HIPAA compliant software products Work with healthcare service businesses, help them 10x operations through AI and technology [00:06:00] Build It Right the First Time Wanted to fix problem of never-ending products that keep building but never launch Companies hiring developers with products that are never ending Founders have limited money, need to build right MVP to get traction and funding Help startups build products right the first time so they're not broke if it doesn't work [00:08:00] Creating Double Bottom Line Impact Help companies create solutions that solve world's problems Every founder working with them is solving something, changing the world Also creating opportunities for people supporting those projects Team in six different countries, many in growing economies, creating livelihoods [00:10:20] AI is the Biggest Shift Started career in early web, but AI is even much bigger shift Mind blowing how things are moving, but also creating opportunities Much easier now for people who want to create companies and solutions AI not just solving existing problems but bringing new problems to solve [00:12:00] Journey Shaped by Series of Relationships Not just one person, journey shaped by series of relationships as stepping stones Growing up in Pakistan, mentor guided him to take risky opportunity That opportunity created by colleague in same company Friend said "you have to do your master's degree" when Ghazenfer only had diploma [00:13:00] From Poverty to Possibility Friend showed the path, arranged meeting, pushed toward higher education Was in poverty, didn't have means for education People supported along the way giving opportunities on jobs or introducing to something Each opportunity helped get to next step [00:13:40] Coming to the United States Would not have been in US without those opportunities Friend introduced to recruiter who was recruiting for company in US Coach helped see certain things in way he hadn't seen before Entrepreneurial groups (EO, Vistage forums) helped shape journey [00:14:40] Books That Shaped Direction "The Great Game of Business" by Jack Stack - partnership made based on this book "Who Not How" by Dan Sullivan - amazing book "What Got You Here Won't Get You There" by Marshall Goldsmith "How to Win Friends and Influence Others" by Dale Carnegie [00:15:40] Taking the Leap Created own podcast, started speaking engagements Wrote first book "Beyond the Download: How to Build Mobile Apps That People Love, Use, and Share Every Day" Now writing another book All these people contributed to growth, wouldn't be fair to point to just one person [00:19:20] Clients as Partners and Coaches Client gave guidance and tips that helped do things in certain way Coaching came directly from client to team: "If you do it this way, this would help me" Relationship with clients has always been as partners Client guided in terms of how to do things, shaped development effort [00:22:00] Co-Creation is Key Software development and product development can only work if co-creating Not about giving instructions and just doing it Believe in co-creation as collaborative effort Client comes with idea, have to discuss, brainstorm, come up with right way [00:23:40] Challenging in a Positive Way Someone said "you would challenge our client's business approaches" Don't challenge their decision, communicate and make sure they hear alternate options Challenge in positive way: "Have you thought about this alternate option?" Show three ways of doing something with one recommendation [00:24:40] Three Options, One Recommendation Not making decision for client, letting client make decision Giving enough information to make the decision If only give one option and it doesn't go well, it's a problem Software products need that product approach with enough guidance and information [00:27:00] The Power of Physical Business Cards At conferences, people say "Who uses cards nowadays?" Challenge: Once you leave a conference, how do you remember who you connected with? If just connect on LinkedIn, no reference left when you have thousands of contacts Physical cards are cheaper and provide tangible reminder [00:27:40] The $2 Million Card Exchange Years ago at conference, sitting with someone, exchanged cards Few months later, guy called: "We were on same table, you gave me your card" Working on global software project, needed help Got that project, then partner introduced them to another company [00:28:40] Six Years of Business from One Card After six months of work, got another project, then another one Over six years timeframe, got close to $2 million in business From that one card exchange From that point, focused on improving quality of card and keeps bunch with him [00:29:20] Cards Keep You Top of Mind Cards are cheap but provide reminder when back at home or office In sales they talk about follow ups: be in front of people at right time Traditional way but works for Ghazenfer Still keeps bunch with him all the time [00:36:20] Be the Go-To Person Book "Networking is Not Working" by Derek Coburn resonated Want to be go-to person for anything - even if someone needs a plumber Are you the person who's connected to many that friends always call? If you are that person, makes huge difference   KEY QUOTES "Software development, product development can only work if you are co-creating something. If the clients are giving instructions, then we're just like everybody else, then we are not really doing our work. We believe in co-creation." - Ghazenfer Mansoor "You wanna be the go-to person for anything. If somebody even needs a plumber, who do they call? Are you the person who's connected to many that your friends are always calling you?" - Ghazenfer Mansoor (quoting Derek Coburn) CONNECT WITH GHAZENFER MANSOOR 

Favour Obasi-ike, MBA, MS introduces this episode reframes “monetization” as a value exchange, built on the core truth that “there's no conversion that started without a conversation.” It presents a strategic model where financial returns are the natural result of building trust through dialogue. Applying this specifically to regional businesses, the discussion outlines strategic podcasting techniques to improve search engine visibility and drive revenue.The key tactic is the deliberate use of geographic keywords within episode titles, scripts, and author fields to dominate local search results. By treating a podcast as permanent intellectual property rather than just a marketing tool, businesses create a lasting reference point that validates their brand through expert conversations, building consumer trust and market authority.This value-exchange model is powered by converting listener attention into growth through methods like pre-roll ads, affiliate partnerships, and private subscriptions. Furthermore, the speaker advises using analytics to identify high-performing locations, allowing businesses to refine their content and promotional strategies for specific audiences. Ultimately, consistent, helpful audio content serves as the foundational engine for long-term customer loyalty, where monetization is the direct outcome of the deep relationships built through strategic, SEO-focused conversations.Key Takeaways: Actionable Insights• Local First, Regional Second: Even international brands are local to someone. The foundational strategy is to dominate your immediate search radius (5-25 miles) by embedding location-specific keywords—such as city, state, province, or zip code—directly into your podcast titles, spoken content, and show notes. This ensures you are discoverable by the customers actively searching for services in your specific operational areas.• Conversation Before Conversion: The speaker's primary argument is that trust is the essential precursor to any transaction. A podcast's main function should be to initiate meaningful conversations and consistently answer customer questions. This process naturally builds the credibility and trust required to guide a listener toward becoming a loyal customer, making the "sale" a frictionless conclusion to a relationship, not a high-pressure pitch.• Podcast as an Intellectual Property Asset: Your podcast should be treated as a core business asset, on par with your domain name or email list. It functions as a permanent, searchable "place of reference" that validates your expertise and builds long-term equity. As the speaker notes, a successful podcast creates listenership, authorship, and readership—"it's a lot of ship sailing"—that expands into partnerships and affiliate relationships.• Give Them What They Want, Then What They Need: This two-step engagement strategy is crucial for audience growth and retention. The speaker reveals their strategic thinking: "Give them what they need first, right? Let me actually put it this way. Give them what they want and then give them what they need." First, attract new listeners with content that answers what they want (their direct search queries). Then, build loyalty and authority by providing the deeper, more valuable content they truly need.Concluding TransitionWith these foundational principles established, the episode transitions into the specific, tactical SEO strategies that bring this value-driven approach to life.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineTimestamped Segments• [00:00:00] Introduction: Why Regional Businesses Need Podcast SEO ◦ Favour outlines the opportunity for regional businesses to build trust, loyalty, and brand awareness through location-focused content.• [00:05:15] The Core Strategy: Hyper-Local Targeting ◦ Details on how to use specific city, state, and province names in episode titles and spoken scripts to attract local search traffic.• [00:09:30] Redefining Monetization: Trust and Conversation ◦ Favour argues that monetization is an outcome of trust, which is built through valuable conversations, not direct sales pitches.• [00:14:00] Tactical Content Planning ◦ Keyword Strategy: How to build content around core business keywords (e.g., "cooking") and then niche down into specifics ("vegan cooking," "pressure cooking"). ◦ FAQ Episodes: The strategy of creating dedicated FAQ episodes for each business location to address unique regional customer questions. ◦ The "Album Drop" Strategy: An explanation of releasing all location-specific FAQ episodes simultaneously to maximize reach and impact.• [00:21:45] Advanced SEO & Platform Tactics ◦ Author Name Optimization: How to structure the podcast's "author" field to include business locations (e.g., "My Restaurant | Seattle | Honolulu | Las Vegas"). ◦ The Power of Voice: Imagine listening to your brand's CEO sending a message directly to you, "documenting their journey with you on live mode" - this tactic creates a permanent "reference point" that builds unparalleled trust.• [00:28:10] The Podcast as a Business Asset ◦ Positioning the podcast as a core piece of intellectual property that builds listenership, authorship, partnerships, and affiliate relationships.• [00:32:00] Monetization Mechanics Explained ◦ A breakdown of ad formats like pre-rolls, mid-rolls, and post-rolls, comparing them to YouTube's ad model. ◦ Discussion on building private, subscription-based podcasts for premium content.• [00:41:00] Live Q&A: Getting Started with Podcasting (with Kelcey) ◦ A new podcaster asks for advice on where to start with her faith-based podcast and monetization.• [00:55:30] Core Digital Assets: Domain & Email List ◦ The speaker emphasizes that your domain and email list are critical assets, using the analogy: "Just like you have an address and a mail box is the same way you have a website and a mailbox."• [01:05:00] Closing Remarks and Call to Action ◦ Favour summarizes the key points and directs listeners to connect for a free audit.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How wonderful it is that nobody need wait a single moment before starting to improve the world. –Anne Frank Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down 'happy'. They told me I didn't understand the assignment, and I told them they didn't understand life. Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Start where you are. Use what you have. Do what you can. – Arthur Ashe Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

This episode is a compilation of answers to YOUR questions that were asked directly from my listeners who attend my weekly business education YouTube live webcast. Topics covered include: How to invest in real estate, How to raise capital as a young person, How does AI effect video game companies and more. Refer to chapter marks for a complete list of topics covered and to jump to a specific section. Download my free "Networking eBook": www.harouneducation.comAttend my weekly YouTube Live every Thursday's 8am-11am PT. Subscribe to my YouTube Channel to receive notifications. Learn more about my MBA Degree ProgramConnect with me: YouTube: ChrisHarounVenturesCompleteBusinessEducationInstagram @chrisharounLinkedIn: Chris HarounTwitter: @chris_harounFacebook: Haroun Education Ventures  TikTok: @chrisharoun300How to forecast a P/E ratio

Friday - Clark Stinks day! Christa shares Clark Stinks posts with Clark. Submit yours at Clark.com/ClarkStinks.  Also in this episode, the job market is in a lower gear as businesses continue to lay off employees and slow hiring. Clark's take? There's an opportunity in the marketplace. If you've been laid off or you feel anxious about your job right now, consider Clark's perspective as a lifelong entrepreneur.  Clark Stinks: Segments 1 & 2 When 1 Door Closes…: Segment 3 Ask Clark: Segment 4 Mentioned on the show: 7 Money Mistakes You Might Be Making at the Gas Station Is Now a Good Time To Refinance Your Mortgage? Why You Should Avoid These Free Offers From Verizon, AT&T and T-Mobile The Best Cell Phone Plan Deals in January Top 7 Ways To Shop Safely Online Costco Travel: 5 Things To Know Before You Book 5 Things to Know About the Costco Car Rental Program SCORE: Free Small Business Mentorship and Resources What Is an HSA Account and How Does It Work? Where Should I Set Up My Health Savings Account (HSA)? The best deals on TVs available now! Report: The #1 Internet Provider in America Internet Price War: Why Now Is a Good Time To Threaten To Cancel Clark.com resources: Episode transcripts Community.Clark.com  /  Ask Clark Clark.com daily money newsletter Consumer Action Center Free Helpline: 636-492-5275 Learn more about your ad choices: megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcast SEO and monetization strategies tailored for local businesses is today's episode discussion. Favour Obasi-ike emphasizes the importance of metadata, noting that elements like podcast titles, descriptions, and author names serve as critical search signals for discovery.By treats these fields as structured data, creators can establish local authority and ensure their content surfaces in specific user queries across platforms like Spotify and Apple Podcasts.The source further highlights the compounding value of backlinking, explaining how consistent episode releases create a vast network of searchable links that drive traffic back to a brand's website. Ultimately, the text argues that a well-optimized podcast acts as a long-term intellectual property asset that builds credibility and solves audience problems through searchable, evergreen audio content.In the 2026 search ecosystem, local visibility is no longer a matter of chance; it is a matter of engineering. This episode serves as a strategic blueprint for local businesses to command "page dominance" by transforming audio content into a high-authority digital asset. By deploying a "spread map" strategy—scaling influence from local roots to international authority—business owners can ensure their brand is the definitive answer to specific consumer queries.The objective is to move beyond the "hobbyist" mindset and treat podcasting as a capital-efficient SEO machine. We explore how to build an "engine" that runs independently via technical metadata and RSS syndication, allowing your brand to reside permanently in the search database.Key Takeaways for Local Business Owners1. Metadata is Your Search ID: Your title, author field, and description must match the exact phrases your customers use. If your "ID" doesn't match the search query, the algorithm cannot process your "legal documents," and your business remains invisible.2. Exploit the 50x50 Rule: Syndication is a volume game. By appearing on 50 platforms, you create thousands of high-authority backlinks. This sheer volume of structured data makes your brand unavoidable in local searches.3. Implementation over Information: ROI is the result of action, not note-taking. Podcasting is a long-term index fund for your brand; the earlier you start the "audio documentation," the more interest your digital legacy accrues. Move from "doer" to "architect" today.Need to Book An Appointment?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlinePodcast Timestamps[00:00:00] – The Spread Map: Establishing the strategic journey from local business to international brand authority.[00:03:00] – Statistical Authority: Reviewing personal benchmarks (600 episodes, 156 countries) as a model for growth.[00:06:00] – The Harry Potter Paradox: Why naming your show for the "benefit" is the only way to be found before you are famous.[00:10:00] – The Psychology of Blue Links: Why "Blue Links" signify trust and confidence in the search results.[00:14:00] – Spotify Signal Case Study: Using the phrase "workout habits for men over 40" to identify exact-match search signals.[00:22:00] – Compounding Link Math: The 50x50 breakdown of how to generate 2,500 links across platforms like SiriusXM and iHeart.[00:31:00] – The Celese Interaction: Overcoming ADHD and task-paralysis by choosing documentation over perfection.[00:45:00] – The Legacy Challenge: Transitioning from a task-based worker to a legacy-based brand architect.The Mathematics of Syndication & The "Compounding Effect"Strategic dominance is a function of Depth and Cadence. While frequency is important, "Depth" is determined by your average episode length. A 60-minute episode provides sixty times more data points for an algorithm to index than a one-minute clip.The true ROI of podcasting is found in the Compounding Link Formula:50 Episodes (One year of weekly audio documentation) x 50 Distribution Platforms (Apple, Spotify, SiriusXM, Podchaser, Castbox, iHeart, etc.) = 2,500 High-Authority BacklinksThis volume creates a "digital balloon that never pops." As you add more helium (content), the structure becomes stiffer and more secure. To maximize this, maintain a Cadence (release cycle) closer to "1" (daily). A faster cadence spins the RSS feed more frequently, signaling to search engines that your brand is an active, relevant authority.The following 15 monetization levers are the tactical parameters required to convert conversational documentation into long-term ROI and a lasting digital legacy.Episode Breakdown on the 15 Monetization StrategiesPART 1: CORE DISCOVERY METADATA (Your Digital ID Card)1. Podcast TitleExecution: Match the show name to the specific topic or core benefit your audience seeks.So What? Listeners search for solutions and interests, not your name. A descriptive title ensures discoverability in search before you have a famous brand.2. Podcast DescriptionExecution: Exploit the full ~4,000-character limit as a "Search Bank." Use refined keywords, clear value propositions, and a strong call-to-action.So What? This is your show's primary Search ID. If it doesn't match user queries, algorithms can't "read" or rank your content effectively.3. Author/Host FieldExecution: Strategically expand your name with professional identifiers (e.g., "Alex Chen | Venture Capital Analyst").So What? This data feeds APIs and LLMs, establishing your niche authority within recommendation systems and digital assistants.4. Genre & Category SelectionExecution: Use platform hierarchies (e.g., ListenNotes, Apple) to select precise Primary, Secondary, and Tertiary categories.So What? Correct categorization moves you from competing with millions of general shows to dominating a specific, interested listener ecosystem.5. Episode TitleExecution: Adopt a clear, "Guest-First" or "Topic-First" naming convention (e.g., "Dr. Sarah Lee: The Neuroscience of Sleep").So What? It maximizes clarity for listeners and SEO. A guest's name at the front captures their audience and amplifies "link juice" to that episode URL.6. Episode DescriptionExecution: Implement web-style formatting: use H2/H3 headers, bullet points, timestamps, and hyperlinks to key resources.So What? Structured data helps both listeners scan and bots "dissect" your content, boosting engagement metrics and canonical linking power.PART 2: VISUAL & TECHNICAL EXECUTION7. Podcast Cover ArtExecution: Command professionalism with compliant, 3000 x 3000 pixels, visually simple art that is legible at thumbnail size.So What? High-quality, optimized art provides an immediate competitive edge against the significant portion of shows using amateur visuals.8. Episode Cover Art (Optional but Powerful)Execution: For key interviews, create guest-centric visuals that differ from your main show art.So What? Visual differentiation in a subscriber's feed signals unique, fresh value, increasing click-through rates for specific high-interest topics.9. Ad Roll PlacementsExecution: Strategically engineer ad breaks: pre-roll (for direct response), mid-roll (for highest attention), post-roll (for brand storytelling).So What? These are primary monetization vehicles. Placement affects listener retention and ad performance by capturing attention at different psychological stages.10. RSS Feed ManagementExecution: Balance your public RSS feed with private, gated feeds (via platforms like Hello Audio or Supercast) for bonus or premium content.So What? Private feeds enable direct community monetization and foster loyalty by delivering exclusive, "trust-based" content to high-value subscribers.PART 3: DISTRIBUTION & AMPLIFICATION11. Email & Affiliate LeverageExecution: Use automated tools to turn podcast transcripts into newsletter content that drives traffic to affiliate offers or key resources.So What? This captures high-intent listeners where they live (their inbox), converting passive listening into measurable action.12. Social Media DistributionExecution: Systematically cross-post short, thematic audio clips (with captions and video) to platforms like LinkedIn and Instagram.So What? It transforms one hour of recording into weeks of "top-of-funnel" awareness, building connection volume and attracting new audiences.13. Backlink GenerationExecution: Understand that every major hosting platform (Spotify, Apple) creates a backlink to your website from your show profile.So What? This generates vital "link juice" from high-authority domains, strengthening your primary website's search engine ranking.14. Website Integration & AnalyticsExecution: Host a dedicated podcast page on your site and connect it to Google Search Console.So What? This allows you to track how people find and interact with your podcast via search, providing data to refine your topic and keyword strategy.15. Sonic Branding (Musical Intelligence)Execution: Deploy a distinct instrumental theme for each season or series.So What? A fresh sonic identity signals a new "era" or focus for your show, boosting production value and maintaining listener retention through auditory novelty.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We can easily forgive a child who is afraid of the dark; the real tragedy of life is when men are afraid of the light. - Plato Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

On today's episode, Lawfare Senior Editor Scott R. Anderson sits down with Lawfare Contributing Editor Professor Ashley Deeks of the University of Virginia School of Law and Professor Kristen Eichensehr of Harvard Law School to discuss their recent article entitled, "Federalism and the New National Security," recently published in the Harvard Law Review.Together, they discuss the new ways that states are engaging in national security policy (which Deeks and Eichensehr call "entrepreneurial federalism"), the costs and benefits of such practices, and strategies for how the states and the various branches of the federal government should engage with them.To receive ad-free podcasts, become a Lawfare Material Supporter at www.patreon.com/lawfare. You can also support Lawfare by making a one-time donation at https://givebutter.com/lawfare-institute.Support this show http://supporter.acast.com/lawfare. Hosted on Acast. See acast.com/privacy for more information.

This episode unpacks how Eventbrite marketing and SEO can be used to grow a business and sell tickets through organic search. Favour Obasi-ike emphasizes that placing targeted keywords at the beginning of event titles is crucial for creating effective URL (uniform resource locators) slugs that rank well on search engines. To build trust and boost visibility, event organizers should also embed YouTube videos and utilize back-linking strategies within event descriptions. Real-world case studies discussed illustrate that scheduling events at least one month in advance allows search algorithms sufficient time to index the content and reach potential attendees. Even after an event concludes, Favour notes that active links continue to drive traffic, serving as a long-term asset for brand awareness. Ultimately, the source advocates for a data-driven approach that combines strategic messaging with technical SEO to ensure sustainable audience growth.Need to Book An Appointment?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps[00:00:00] Introduction: Why Eventbrite is a Hidden SEO GoldmineThe episode begins by positioning Eventbrite as a critical platform for business marketing, lead generation, and product promotion, beyond mere event discovery. The emphasis is on creating every listing with the "searcher's benefit" in mind, focusing on how the event serves the needs of a potential attendee actively searching for a solution. This strategic mindset is the key to unlocking the platform's potential and leads directly into the most critical setup step for organic success.[00:05:30] The Single Most Important SEO Factor: Your Event TitleThe event title is presented as the most crucial element for SEO success because it directly generates the event's URL slug. Placing primary keywords at the beginning of the title ensures they appear at the start of the URL, dramatically improving visibility on Google and Eventbrite. Conversely, placing keywords at the end creates a less effective URL and weakens search ranking from the outset. Getting this step wrong can undermine the entire organic marketing effort.[00:12:15] The Long-Term Value of an Eventbrite ListingA unique feature of Eventbrite is that its event links remain active and discoverable long after an event ends. These expired listings function as permanent digital assets that continue to house links to websites, YouTube videos, and other resources. As such, an old event page acts as a long-term digital billboard, continuously driving traffic and brand visibility for months or years. This sets the stage for a practical case study.[00:17:45] Case Study 1: The Wreath-Making Workshop (A Paid Event Strategy)This case study demonstrates timing, targeting, and iterative improvement by combining organic SEO with minimal paid ads. A client's first workshop failed due to a two-week lead time, which was insufficient for search engine indexing. For the second attempt, strategic changes were made: scheduling four weeks in advance for algorithm indexing, creating a high-quality 4K promotional video, and running hyper-targeted Facebook ads with a $5/day test budget aimed at building community. The result was a sold-out event, providing a repeatable formula for marketing local, paid events.[00:31:00] Technical SEO Deep Dive: Why Your Website Pages Get De-IndexedThis section explains technical reasons for losing search ranking over time. Key factors include the "Last Modified" date in a website's XML sitemap, which signals content freshness to search engines; the 24-month lifespan of a blog post's SEO relevance if left untouched; and the actionable "update rule" of updating two old pages for every new one published. A contrast is drawn with podcast RSS feeds, which re-index the entire channel with each new episode, highlighting a unique SEO benefit of podcasting. This reinforces the importance of an updated digital presence to support event marketing.[00:48:15] Case Study 2: The Junk Journaling Workshop (A Free Event Strategy)This case study proves the core SEO principles work for a free event launched by a brand-new account with zero prior audience. The client created a new Eventbrite listing for a niche craft workshop with one month of lead time. Relying purely on organic discovery, all 10 free slots sold out to unknown attendees. The 10 conversions came from just 88 page views, indicating a highly effective, targeted listing. Page views continued to climb after sell-out, proving Eventbrite pages remain active SEO assets. The next step is community building.[00:55:30] The Post-Event Pivot: From Attendees to a CommunityThe conclusion shifts focus to the true metric of success: not just tickets sold, but building a returning community. The recommended strategy involves using a post-event QR code linked to a survey to gather feedback. For free events, this is a critical opportunity to ask attendees if they would return for a paid event, gauging future viability and gaining consent for upselling. This final step transforms a single event into a sustainable, community-driven business model.Memorable Quotes:"The fault begins with the message. And if the message is wrong, everybody is confused.""It's not about how many tickets were sold. It's how many people came, saw, went back, and came back again.""For every one page that you publish, update the last two that I just want to make it easy."Actionable Takeaways & Memorable QuotesTop 3 Actionable Takeaways:1. Prioritize Your Title: Always place your primary keywords (e.g., "Marketing Workshop," "Cooking Class") at the very beginning of your Eventbrite title to create an SEO-optimized URL slug.2. Respect the 3-Week Rule: Launch your event at least three to four weeks in advance. This gives search engine algorithms the necessary time to index your page and show it to relevant audiences organically.3. Plan the Post-Event Follow-Up: The event isn't over when it ends. Use a simple QR code survey to collect feedback and, for free events, to ask attendees if they would be willing to pay for a future version.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.