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Building the Future of Footwear: Inside Ben Weiss's Innovative Shoe Business! In this episode, Ben Weiss shares his entrepreneurial journey, from exploring digital collectibles to revolutionizing custom footwear with Syntilay. Discover how leveraging technology, strategic outreach, and creative partnerships are reshaping the shoe industry.Ben Weiss's origin story and motivation for entrepreneurshipTransition from collectibles to innovative footwear solutionsBuilding relationships with industry giants through cold outreachThe design and production process utilizing AI and 3D printingStrategies for market entry, brand development, and distributionThe concept and benefits of custom-fit shoes and in-store scanningLessons learned from industry legends like Joe and Julie.The significance of visible technology and innovative cushioningTarget audiences and early adopters in the sneaker spaceFuture plans: scaling, distribution, and expanding the custom shoe ecosystemAdvice for aspiring entrepreneurs: persistence, fun, and taking small steps00:00 - Introduction to Ben Weiss and Sintelay 01:16 - Entrepreneurial motivation: freedom and impact 02:15 - Inspiration from industry giants and building the idea 03:08 - Outreach to shoe industry insiders: success stories 04:14 - Collaborations with Joe and Kevin Harrington 05:24 - Developing custom shoes with AI and 3D printing 06:39 - The creative process and rapid prototyping 07:22 - Disrupting traditional shoe inventory models 07:53 - Go-to-market strategies: partnerships and brand building 08:24 - Scalability through retail and digital initiatives 09:44 - Pricing and cost considerations for custom shoes 10:07 - Growth potential and retail expansion plans 11:26 - Challenges in scaling physical production 12:24 - Building social media presence and consumer education 13:14 - Wisdom from industry mentors: humility and design 14:24 - Innovating footwear cushioning with PulsePods 16:13 - Early adopter audiences: athletes, content creators, and influencers 17:19 - The third wave: content creators designing shoes 18:41 - Operating and online sales mechanisms 19:58 - Origins of Sintelay and the meaning behind the name 20:40 - Future priorities: distribution, retail, and increasing awareness 21:56 - The impact of custom fit on comfort and experience 22:40 - Encouragement for new entrepreneurs and side hustles 25:13 - Connecting with Ben and Syntilay online Resources & Links: Sintelay Website Kevin Harrington - Shark Tank Joe Weiss - Reebok InsightsPulsePods Innovation in Footwear Cushioning (Official Site) Reebok - Amazon- Connect with Ben Weiss: LinkedIn Twitter Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices
Before Spinbrush became the top selling toothbrush in the U.S—and before Procter & Gamble paid $475M for it—John Osher was a teenager selling earrings for $4.99. In this episode, John walks through the strange, scrappy, but disciplined path that led to one of the fastest consumer-product breakouts ever: from a six-year stint in a commune (where he learned plumbing and carpentry), to selling baby products and battery-powered spinning lollipops. Finally, the big bet: a $5 electric toothbrush that was cheap enough to compete with manual brushes, and good enough to become a best-seller.You'll hear the make-or-break moment that many founders can't survive: the decision to scrap 400,000 defective brushes before they hit the shelves. And then, the stealth move that turned a “licensing pitch” into a buyout —with one perfectly timed bluff.What you'll learn:Why pricing is about what the market will pay, not what your product costsThe hidden power of packaging (How “Try Me” changed everything)How to recover from “entrepreneurial terror” Why scrapping inventory can be the most important decision you'll ever makeThe acquisition formula: you get a lot more money when they want to buy… than when you want to sellTimestamps: 07:01 - A pricing lesson that John used forever: The 19-cent earrings that sold for $4.99.12:04 - Six years in a commune and the unexpected skill stack: plumbing and construction.22:09 - “Entrepreneurial terror” and a lifeline from Toys R Us 29:11 - Spinning lollipops lead to a $166 million Hasbro exit.35:54 - What's the real competition: $80 electric toothbrushes, or cheap manual ones?38:42 - The design breakthrough: fixed + oscillating bristles.55:43 - P&G admits: “We've bought three companies like yours… and ruined them all.”58:07 - The earnout problem: What happens when Spinbrush performs much better than expected? Hey—want to be a guest on HIBT?If you're building a business, why not get advice from some of the greatest entrepreneurs on Earth?Every Thursday on the HIBT Advice Line, a previous HIBT guest helps new entrepreneurs work through the challenges they're facing right now. Advice that's smart, actionable, and absolutely free.Just call 1-800-433-1298, leave a message, and you may soon get guidance from someone who started where you did, and went on to build something massive.So—give us a call. We can't wait to hear what you're working on.This episode was produced by Katherine Sypher, with music composed by Ramtin Arablouei.It was edited by Neva Grant, with research by Rommel Wood. Our engineers were Patrick Murray and Kwesi Lee. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Dad Edge Podcast (formerly The Good Dad Project Podcast)
In this powerful conversation, I sit down with Mat Lewczenko — entrepreneur, coach, and author of The Entrepreneur's Regret — to unpack what it feels like to be winning on paper while quietly losing at home. Mat shares his story of growing up as a Polish political refugee, building success through grit and discipline, and eventually finding himself at the top of his professional game… but emotionally empty, disconnected, and on the verge of self-sabotage. We talk about the silent epidemic facing high-performing entrepreneurs — entrepreneurial drift — and what it takes to reclaim your nights, weekends, relationships, and sanity. This episode is a wake-up call for any man chasing more while feeling less. Timeline Summary [0:00] The concept of "Rock Top" — succeeding outwardly while unraveling inwardly [1:41] Mat's family escaping Poland as political refugees before martial law [3:02] Growing up in an immigrant household built on pride, discipline, and ownership [10:10] Early lessons on earning what you want and respecting what you own [17:47] The tension between giving kids a better life without raising them soft [24:58] Mat's pivot from theater professor to real estate entrepreneur [30:29] The breaking point — winning at work while losing at home [31:31] The porch conversation where his wife said, "You don't get to do this" [35:29] Realizing he couldn't even name his core values [36:33] The North Star Values process and regaining alignment [40:52] The three pillars — Leadership, Love, and Life [41:30] Why being "all in" where you are eliminates guilt and fragmentation [45:28] The danger of climbing the wrong mountain [47:06] Why you must go back through the clouds to choose a new summit [54:28] Small hinges swing big doors — 15 intentional minutes a day [58:32] Presence over presents — how to win back connection at home Five Key Takeaways Rock Top is real — you can be crushing it professionally while quietly collapsing personally. Clarity of core values simplifies decision-making and eliminates internal friction. Entrepreneurial drift happens gradually, then suddenly — awareness must come before crisis. Being fully present where you are removes guilt and fragmentation. Small, consistent intentional actions create massive relational change. Links & Resources The Dad Edge Business Boardroom: https://thedadedge.com/mastermind Mat Lewczenko on LinkedIn: https://www.linkedin.com/in/mat-lewczenko/ Mat Lewczenko on Instagram: https://www.instagram.com/mat.lewczenko/?hl=en Mat's Podcast (Buzzsprout): https://www.buzzsprout.com/1956169/episodes Mat Lewczenko — Additional Resource: https://ifgrxppecbxjqjkoyvl7.app.clientclub.net/courses/offers/82985e7c-be3c-41c2-b004-8e703e688431?fbclid=IwRlRTSAP-xitleHRuA2FlbQIxMABzcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEe9kqpb3eiIFwdvocjWzIhjjxamujPzRooAIcu6RVT7W6_R-3B3c7XJyb5y5Q_aem_pxafoSiJqIhIG7u_vMzVeQ Mat's Book – https://a.co/d/02QOVPcr Episode Show Notes & Resources: https://thedadedge.com/1440 Closing Remark If you're climbing fast but feeling empty at the top, this episode is your invitation to reassess the mountain you're on. You don't have to lose your family to win in business. If this conversation hit home, please rate, review, follow, and share the podcast. Let's build success that we don't regret. From my heart to yours — go out and live legendary.
In this masterclass episode, Favour Obasi-ike, MBA, MS delivers an in-depth exploration of web sales optimization (CRO - conversation rate optimization) through strategic search engine marketing (SEM). The episode focuses on the critical relationship between website speed and conversion rates, revealing how technical optimization directly impacts sales performance. Favour emphasizes that web sales are fundamentally a result of web speed, explaining that websites loading slower than 3 seconds can decrease conversion rates by at least 7%, with compounding effects reaching 20% for sites taking 10 seconds to load.The discussion covers comprehensive website optimization strategies, including image optimization (recommending WebP format over JPEG/PNG), structured data implementation with schema markup, and the importance of optimizing every website element from headers and footers to file names and internal linking structures. Favour introduces the concept of treating URLs like seeds that need time to grow, recommending a 2-3 month planning horizon for content strategy.The masterclass also explores collection pages, category optimization, and the strategic use of content hubs to create pathways for user navigation. Favour shares practical tools and resources for keyword research and competitive analysis, while emphasizing the importance of submitting websites to Google Search Console and Bing Webmaster Tools for maximum visibility. The episode concludes with actionable advice on implementing these strategies either independently or through professional SEO consultation.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links
I fear not the man who has practiced 10000 kicks once, but I fear the man who has practiced one kick 10000 times. - Bruce Lee Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Formal education will make you a living; self-education will make you a fortune. - Jim Rohn Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Happy Valentine's Day! Favour Obasi-ike, MBA, MS breaks down proven strategies for monetizing and segmenting business email lists using platforms like Flodesk. Learn why email marketing delivers $36-$40 ROI for every dollar spent compared to social media, how to segment contacts based on behavior and engagement, and the technical foundations (DNS, backlinks, deliverability) that make campaigns successful. Discover workflows for turning subscribers into buyers through strategic segmentation, behavioral targeting, and quality-over-quantity content delivery.Episode Key Takeaways1. Email Marketing ROI Dominates Social Media – For every $1 spent on email marketing, businesses earn $36-$40 back, far exceeding social media returns.2. Segmentation Drives Conversions – Segment email lists by link clicks, engagement levels, and business vs. personal contacts to send targeted content that resonates.3. Technical Setup Matters – Proper DNS configuration, Google Search Console integration, and backlink strategies improve deliverability and SEO performance.4. Quality Over Quantity – Sending fewer, high-value emails with 15-minute read times generates more revenue than frequent, low-engagement blasts.5. Behavioral Targeting Wins – Track website behavior and email interactions to create personalized follow-up sequences that match subscriber intent.Episode Timestamps[00:00] Introduction: Monetizing and segmenting email lists[02:00] Why email outperforms social media ($36 ROI per $1)[05:00] Building business email lists as valuable assets[10:00] DNS, deliverability, and technical foundations[15:00] Segmentation strategies using link tracking[24:00] Creating consistency through targeted workflows[27:00] Backlinks and SEO benefits from email campaigns[32:00] Calculating engagement: 50 touchpoints = $36 product[45:00] Flowdesk features and automation workflows[68:00] Frequency matters: Quality beats quantity[71:00] Behavioral targeting and site tracking integrationPodcast Episode FAQsQ: What email marketing platform does Favour recommend?A: Favour specifically discusses Flowdesk for its segmentation capabilities, checkout features, and workflow automation that allow precise targeting based on subscriber behavior.Q: How often should I send emails to my list?A: Quality beats quantity. Favour sent only one email in February but generated revenue, leads, and referrals. Ask your audience through polls how often they want to hear from you.Q: What's the difference between business and personal email contacts?A: Business emails (domains like @company.com) engage differently and should be segmented separately. They're checked 3-5 times daily and represent higher-value prospects.Q: How do I improve email deliverability?A: Configure DNS records properly (A, TXT, CNAME), connect to Google Search Console, build backlinks through anchor text in emails, and maintain engagement with quality content.Q: What is behavioral targeting in email marketing?A: Tracking which links subscribers click, what pages they visit on your website, and how they engage with content to send personalized follow-up sequences that match their interests.Memorable Quotes by Favour Obasi-ike, MBA, MS"For every dollar that you spend on email, you get $36 to $40 back compared to social media where you may not get up to a dollar back or $2 back.""The best person to tell about what you wrote on your website is your contact list—the same way the best person to tell about something is your best friend.""I can have 50% open rate and no sales, that's vanity. But if you have 10-20% and that gives you more revenue because it's the right audience and it's segmented, then it helps a lot.""Don't just post on your website and expect magic to happen, abracadabra. You have to be intentional, you have to be factual.""Quality beats quantity. If you're actually able to capture that first party data and implement site tracking, it's very powerful to segment those people and send them follow-up messages."Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In the end, it's not going to matter how many breaths you took, but how many moments took your breath away - Shing Xiong. Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Happy Valentine's Day Weekend! Need to Outperform Your Competitors in 2026? Favour Obasi-ike, MBA, MS delivers an insightful masterclass on outperforming your competition through applied and actionable SEO marketing tactics. The discussion covers the critical distinction between direct and indirect competitors, strategic approaches to competitive analysis using tools like SimilarWeb.com and SparkToro.com, and the importance of focusing on long-term performance over short-term rankings.Favour emphasizes the value of understanding customer intent, the difference between pre-purchase and post-purchase behavior, and how to leverage both Google search and social media platforms like Instagram for comprehensive market visibility. The session includes live Q&A with participants discussing real-world challenges in SEO strategy, website validation, and go-to-market approaches for startups in niche markets.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksDetailed TimestampsIntroduction & Topic Overview00:00 - 02:02 - Opening: Outperform competitors with applied search everywhere optimization (SEO marketing tactics)02:02 - 03:10 - Understanding your competitors: National, international, local, and regional competitionDirect vs. Indirect Competitors03:10 - 04:46 - Defining direct and indirect competitors in your market04:46 - 06:17 - Market share dynamics and competitive positioningPractical Example: Flower Business Case Study06:17 - 09:13 - Using a Valentine's flower business as a practical example09:13 - 11:47 - Time-based pricing strategies and customer behavior patterns11:47 - 14:22 - Applying competitive insights to pricing and positioningSEO Strategy & Competitive Analysis14:22 - 17:35 - Understanding competitor strengths and weaknesses17:35 - 20:48 - Using competitive intelligence for content strategy20:48 - 23:19 - Keyword research and search intent analysisTools & Resources for Competitive Research23:19 - 25:42 - Introduction to SimilarWeb, SocialBlade, and SparkToro25:42 - 27:58 - Cost-effective alternatives for competitive analysis27:58 - 30:16 - Building long-term visibility through strategic toolsLive Q&A Session Begins•30:16 - 31:02 - Mohsen introduces himself: Software engineer starting a startup in the tattoo field31:02 - 32:34 - Question: How to approach SEO when there's no competition in your field?Google vs. Instagram Strategy Discussion32:34 - 35:05 - Why Google is the most unsaturated platform for search-based marketing35:05 - 37:15 - Instagram as a feed-based platform vs. Google as intent-based search37:15 - 40:30 - Pre-purchase vs. post-purchase intent: Amazon vs. YouTube analogyWebsite Validation & Trust Building40:30 - 43:12 - The importance of having a website for business credibility43:12 - 45:38 - Off-page SEO: Connecting Instagram to your website45:38 - 48:05 - Building relationship models across platformsAdvanced SEO Tactics48:05 - 50:21 - Running ads effectively: Brand awareness before advertising spend50:21 - 52:47 - Understanding audience targeting and customer journey mapping52:47 - 54:26 - Closing remarks and how to stay connected on ClubhouseFrequently Asked Questions (FAQs)1. What is the difference between direct and indirect competitors?Direct competitors are businesses that offer the same products or services within your niche or market. They target the same customer base and operate in similar ways. For example, if you sell red roses, other florists selling red roses are your direct competitors.Indirect competitors are businesses that offer different products or services but satisfy the same customer need or compete for the same market share. Using the flower example, supermarkets and farmer's markets selling flowers would be indirect competitors to a specialized florist.2. How do I find out who my competitors are?Favour recommends using several competitive analysis tools:SimilarWeb: For website traffic and audience insightsSocialBlade: For social media analytics and competitor trackingSparkToro: For audience intelligence and content discoveryYou can also identify competitors by searching for your target keywords on Google and seeing which businesses rank for those terms. Consider both national, international, local, and regional competitors depending on your market scope.3. Should I focus on Google or Instagram for my business?According to Favour, Google is the most unsaturated platform because it's based on search intent—people actively looking for specific solutions. Instagram is a feed-based platform better suited for brand awareness and showcasing visual results (before/after transformations, product demonstrations).Best approach: Use both strategically. Google captures pre-purchase intent (people researching solutions), while Instagram provides post-purchase validation and builds brand awareness. Having a website connected to your Instagram profile adds credibility and improves your off-page SEO.4. What's more important: ranking or performance?Favour emphasizes that performance is more important than ranking. Rankings fluctuate constantly (like stock prices or gas prices), but performance focuses on long-term outcomes:How quickly can you serve customers?What value do you provide beyond just appearing in search results?Can customers find your information when they need it?Anyone can rank with AI-generated content today, but what makes your business different is the experience, speed, and value you deliver to customers.5. How do I approach SEO if I have no competition in my field?When you're in a niche market with little to no competition, Favour suggests:Reverse engineer your success: If you're getting traction on Instagram, create corresponding website content (10 Instagram posts = 10 website articles)Focus on search volume: Research if there's search demand on Google for your servicesBuild credibility: Having a website validates your business more than social media aloneCreate content ecosystems: Connect your social media to your website through embedding posts and cross-linking6. Why is having a website important if I already have Instagram?A website provides business validation and credibility. As Favour's example illustrated: if three businesses offer the same service but only one has a website, customers will trust the one with a website because it demonstrates investment in human resources, infrastructure, and long-term commitment.Additionally, a website enables off-page SEO—when your Instagram links to your website, you're building relationship models between platforms that improve your overall search visibility.7. What is pre-purchase vs. post-purchase intent?Pre-purchase intent: Customers researching before buying (e.g., reading Amazon reviews, comparing products on Google)Post-purchase intent: Customers who already bought and need guidance (e.g., watching YouTube tutorials on how to use an air fryer they purchased)Understanding this distinction helps you create appropriate content for each stage of the customer journey. Google and review sites capture pre-purchase intent, while platforms like YouTube and Instagram serve post-purchase needs.8. Should I run ads if people can't find my business organically?Favour advises: Don't run ads first if people can't find you organically. If the answer to "Will they find my business without ads?" is no, then focus on building organic visibility first through SEO and content creation.If people can already find you organically, then running ads becomes more cost-effective because you're amplifying existing brand awareness rather than starting from zero.9. What are applied SEO marketing tactics?Applied SEO refers to search everywhere optimization—not just optimizing for Google, but creating a comprehensive presence across all platforms where customers might search:Google searchInstagram searchYouTube searchSocial media platformsReview sitesLocal directoriesIt's about understanding customer behavior across multiple touchpoints and ensuring your business is discoverable wherever customers are looking.Additional Resources MentionedSimilarWeb: Competitive website analyticsSocialBlade: Social media statistics and trackingSparkToro: Audience research and insightsChatGPT: AI content generation tool (mentioned in context of ranking vs. performance)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In the development of wisdom, one must gather the firewood of knowledge and ignite it by striking the flint of courage against the rock of self-discipline, thus creating fires of understanding. Wisdom, therefore, is knowledge on fire! Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
This podcast episode provides a comprehensive overview of technical SEO, emphasizing its critical role in any successful digital strategy for 2026. Favour Obasi-ike, MBA, MS delves into the core components of technical SEO, including Core Web Vitals, mobile optimization, and the detrimental impact of crawlability issues and broken links.This episode also highlights the significant growth of the SEO services market, projected to reach nearly $150 billion by 2031. You will gain valuable insights into the importance of a technically sound website for improving user engagement, search engine rankings, and overall online visibility. Favour also shares information about relevant technical SEO courses and resources.Purchase all your Free and Paid Technical SEO Courses available in 2026 here >>Podcast Episode Timestamps[00:00 - 00:10] Introduction: Technical SEO Courses and Stats for 2026[02:57 - 03:45] What is Technical SEO and Why is it Important?[03:45 - 04:27] The Importance of Website Speed and Performance[04:27 - 05:21] Global SEO Services Market Size and Growth Projections[05:51 - 07:19] Understanding Core Web Vitals and Their Impact on User Engagement[07:19 - 08:42] The Significance of Mobile Optimization for SEO[08:50 - 12:06] Crawlability, Broken Links, and Their Effect on Search RankingsFAQs for Technical SEOWhat is technical SEO?Technical SEO refers to the process of optimizing the technical aspects of a website to improve its ranking in search engines. It focuses on making a website faster, easier to crawl for search engine bots, and more understandable for search engines. This includes optimizing website speed, mobile-friendliness, site structure, and ensuring there are no broken links or crawl errors.Why is technical SEO important for my website in 2026?Technical SEO is crucial for your website's success in 2026 because it directly impacts your search engine rankings and user experience. With the increasing competition online, having a technically sound website is no longer a niche specialization but a fundamental requirement. A well-optimized website will have better visibility on search engines, leading to more organic traffic, higher user engagement, and ultimately, more conversions.What are Core Web Vitals?Core Web Vitals are a set of specific factors that Google considers important in a webpage's overall user experience. They consist of three main metrics: Largest Contentful Paint (LCP), which measures loading performance; First Input Delay (FID), which measures interactivity; and Cumulative Layout Shift (CLS), which measures visual stability. Websites that meet Core Web Vitals standards can experience a significant increase in user engagement. Read more about Technical SEO from Google DocumentationHow does mobile optimization affect SEO?With over 60% of global website traffic coming from mobile devices, mobile optimization is a critical factor for SEO. Search engines like Google prioritize mobile-friendly websites in their rankings. A website that is optimized for mobile will provide a better user experience for mobile users, leading to higher engagement, lower bounce rates, and a greater likelihood of ranking on the first page of search results.Where can I find the best technical SEO courses?There are numerous free and paid technical SEO courses available online. Some popular platforms for finding high-quality courses include Coursera, Udemy, and the Google Digital Garage. It's recommended to look for courses that are up-to-date with the latest SEO trends and best practices for 2026.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Every moment is a fresh beginning. ~T.S. Eliot Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Welcome our guest, Rick Elmore, Founder of SimplyNoted.com | In this episode, Rick Elmore discusses the enduring power of handwritten notes in a digital world saturated with automated messages. He explains how his company, Simply Noted, leverages technology to automate the process of sending genuine, personalized handwritten notes, helping businesses cut through the noise and build meaningful connections with their customers.Rick emphasizes that while technology has evolved, the personal touch of a handwritten note remains a powerful tool for customer retention, marketing, and building lasting relationships. He shares insights on how to integrate this strategy into existing marketing workflows and leverage it to increase customer lifetime value and generate referrals.Start your 3-Day Fast Delivery with SimplyNoted.com here >>Rick Elmore's Top Key PointsThe Lost Art of Personal Connection: In an era of digital overload, a handwritten note stands out and makes a lasting impression.High Open Rates: Handwritten mail has a 99% open rate, significantly higher than any other form of direct mail or email marketing.Automation and Scalability: Simply Noted uses robotic technology to produce real pen-written notes that are scalable and can be integrated with CRMs and other marketing automation platforms.Hyper-Personalization with AI: By leveraging AI, the messages in the handwritten notes can be hyper-personalized based on customer data, making them even more impactful.Trackable and Actionable: With features like QR code tracking and delivery notifications, the impact of handwritten notes can be measured, and follow-up actions can be triggered for a multi-touch marketing approach.Podcast Episode Timestamps[02:48] Introduction to Simply Noted and the concept of automated handwritten mail.[07:07] The marketing power of handwritten notes and their high open rates.[10:31] The importance of systems and timing in a handwritten note strategy.[16:19] How to integrate handwritten notes into your marketing stack, including platforms like GoHighLevel.[22:00] How to get in touch with Rick Elmore and get a free sample kit from Simply Noted.Podcast Episode FAQsQ: What is Simply Noted?A: Simply Noted is a service that uses custom-built robots to write personalized, handwritten notes on behalf of businesses. This allows companies to send authentic-feeling mail at scale, fostering a personal connection with customers.Q: How does this integrate with my current marketing?A: Simply Noted can be integrated with most CRMs and marketing automation platforms. You can trigger the sending of a handwritten note based on specific customer actions, such as a purchase, an anniversary, or a birthday.Q: What are the benefits of sending handwritten notes?A: The primary benefits are increased customer engagement and loyalty. Handwritten notes have a near-perfect open rate and help your brand stand out. They are a powerful tool for building relationships, which can lead to higher customer lifetime value and more referrals.Next Steps with Rick ElmoreReady to add the personal touch of handwritten notes to your marketing strategy? Visit simplynoted.com to learn more and request a free sample kit. You can also connect with Rick Elmore directly via email at rick.elmore@simplynoted.com or on LinkedIn.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
If you can dream it, then you can achieve it. - Zig Ziglar Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Either write something worth reading or do something worth writing. Benjamin Franklin Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
I discuss reframing weakness from a flaw into a strategic advantage for business growth. Learn how I identify recurring weaknesses, treat them as data, and implement systems to overcome them, fostering self-management and accelerated progress in my career and business.In This Episode:00:00 Weakness as Information01:06 Identifying Recurring Weaknesses03:25 Weakness as a Signal05:08 Systems Beat Willpower06:40 Managing Weaknesses Strategically08:52 Growth and Self-TrustKey Takeaways:Identify recurring weaknesses in my career or business.Analyze weaknesses as informational data, not personal verdicts.Implement systems and processes to manage weak areas.Acknowledge weaknesses strategically to accelerate my progress.Boost self-trust and reduce friction by addressing my blind spots.Resources:Well Why Not Workbook: https://bit.ly/authormauricechismPodmatch: https://bit.ly/joinpodmatchwithmaurice*FREE* 5 Bold Shifts to help you silence doubt and start moving: https://bit.ly/5boldshiftsConnect With:Maurice Chism: https://bit.ly/CoachMauriceWebsite: https://bit.ly/mauricechismTo be a guest: https://bit.ly/beaguestonthatwillnevrworkpodcastBusiness Email: mchism@chismgroup.netBusiness Address: PO Box 460, Secane, PA 19018Subscribe to That Will Nevr Work Podcast:Spreaker: https://bit.ly/TWNWSpreakerSupport the channelPurchase our apparel: https://bit.ly/ThatWillNevrWorkPodcastapparel
Wheels are turning to administer the USDA Farmer Bridge Assistance Program. Pam Jahnke's joined by Sandy Chalmers, state executive director of USDA's Farm Service Agency offices. Chalmers says the staff is working on generating pre-filled paperwork that should land in producers mailboxes by the end of February. Growers will simply need to certify the information is correct, and return the paperwork. The funds will be directly distributed to the farms account. She's also asking dairy operators to get the new updates on the Dairy Margin Coverage Program. Chalmers says there's been some updates through the Big Beautiful Bill that could help dairy's cover more of their production.Sunshine today - but plenty of wind too. Stu Muck says the temperatures will continue to be above average, but today the wind chills will still be noticeable.Entrepreneurial spirit and inspiration helped a partnership in Westby launch a Wisconsin vodka brand, with a twist. Ben Jarboe talks with Scott Kring, one of the partners behind Birch Point Distillery. They leaned on their neighbors at Hidden Springs Creamery for advice and suggestions. In the end, they decided to focus on producing vodka made from sheep milk whey. It's a unique process that requires special handling. Kring explains how a grant from the Dairy Business Innovation Association(DBIA) helped them acquire some of the equipment they needed to get rolling. Now production has been so well received, they're pulling milk from another sheep dairy!If you struggle for unique Valentine's ideas - worry no more. Wisconsin's cheesemakers are suggesting a cooperative cheese board might do the trick. Pam Jahnke shares suggestions from Crave Brothers Cheese in Waterloo who collaborated with other Wisconsin cheesemakers for unique flavor combinations to satisfy any couple, at any level of the relationship stage.Markets on Wall Street and Chicago have been hit with erratic trading. John Heinberg breaks down some of the fundamentals rocking the boat. It started with Trump asking China for more bean sales. Is it happening? With algorithms driving daily trade, farms need tools in place. You're not as fast as a computer executing sales.See omnystudio.com/listener for privacy information.
Podcast Ranking: Relatable Marketing SEO Best Practices for High Performance with Favour Obasi-ike, MBA, MS. In this episode, Favour shares expert insights on making podcast titles SEO-friendly and relatable to target audiences. The discussion covers critical technical and strategic elements that podcasters often overlook, including proper keyword placement, file naming conventions, image specifications, and distribution strategies. Favour emphasizes that successful podcasting requires matching titles with search intent, distributing across multiple platforms, and maintaining consistency. With over 620+ episodes and seven years of experience, he demonstrates how discipline, consistency, and patience (DCP) drive long-term podcast growth.Key Timestamps00:00-03:00 - Introduction to relatable podcast titles and SEO fundamentals03:00-09:00 - Matching podcast genres with titles; importance of primary/secondary keywords09:00-15:00 - Website integration and podcast distribution strategies (ListenNotes, pod.link)15:00-22:00 - Keyword strategy: primary vs. secondary keywords for discoverability28:00-30:00 - Critical mistakes: file naming and image size specifications (3000x3000 pixels required)31:00-35:00 - Biggest mistake: putting "Episode #" before actual keywords in titles47:00-50:00 - Visibility score explained (0-10 scale, similar to IMDB ratings)51:00-55:00 - Case study: client ranking in top 50K podcasts from 300K in three weeks71:00-72:00 - Closing remarks and contact information (info@playinc.online)FAQsQ: What makes a podcast title relatable for SEO?A: Match your title with search intent and include primary genre keywords. Put the most important keywords at the beginning, not "Episode #" or show acronyms.Q: What are the most underrated podcast mistakes?A: Incorrect file naming (MP3/MP4 files) and wrong image dimensions. Use 3000x3000 pixels for cover art, not 300x300.Q: How important is website integration?A: Essential. Your website anchors podcast growth and helps with cross-platform visibility on Google and podcast directories.Q: What is podcast visibility score?A: A 0-10 rating (like IMDB) measuring discoverability. Scores of 7.0+ indicate strong audience, signal, and content quality.Q: How can I distribute my podcast effectively?A: Submit RSS feeds to multiple platforms via pod.link and ListenNotes. Search "[Platform] RSS feed submission" on Google for each directory.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Once you choose hope, anything's possible. Christopher Reeve Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
(0:00) Intro(2:04) About the podcast sponsor: The American College of Governance Counsel(2:50) Start of interview(3:51) Betsy's origin story(9:14) The HealthSouth Board Scandal(16:35) Her preference when picking what boards to serve on(17:30) Insights VC-backed Boards and role and profile of the independent director in this context(21:20) Insights on PE-backed Boards and role and profile of the independent director in this context(25:35) Navigating International Board Dynamics. Her experience on boards of Volvo and Schneider Electric.(30:57) The Rise of Private Markets. Example of Atlas Air (Apollo backed). IPOs in 2026.(35:07) AI's Impact on the Market and other macro trends(38:10) Founder-Led Companies and Governance (including dual-class share structures).(42:25) The Impact of Geopolitics on Governance(45:11) The Impact of Politicization on Governance. Examples of Budweiser, Google, Netflix, and the mission-driven approach by Coinbase.(50:09) Adapting to Accelerating Change as Directors. The problem with incrementalist "custodian" directors in times of disruption. "It's really about being change-adaptive and comfortable making decisions with incomplete information. You look at someone like Musk, he's making decisions when he has 60% of the information. Most boards want 95% before they'll move. That's the fundamental challenge."(55:58) Books that have greatly influenced her life ("the best business book"):Good to Great, by Jim Collins (2001)(56:16) Her mentors. Craig Billings (CEO Wynn Resorts), Michael Steen (CEO Atlas Air Cargo), Jean-Pascal Tricoire (Chairman, Schneider), her mom ("her biggest mentor").(57:06) On the current state of shareholder activism(57:58) Quotes that she thinks of often or lives her life by "Perfect is the enemy of good enough." (58:19) An unusual habit or an absurd thing that she loves: she's a compulsive note-taker (plus, her recommended policy for directors)(1:00:12) The living person she most admires: Elon MuskBetsy Atkins has served on more than 38 public company boards and through 17 IPOs, in addition to scores of PE and VC-backed company boards. She brings a rare perspective shaped by crisis situations, international board service, and rapid technological change. She currently serves on the boards of Wynn Las Vegas, GoPuff, and the Google Cloud Advisory Board. You can follow Evan on social media at:X: @evanepsteinLinkedIn: https://www.linkedin.com/in/epsteinevan/ Substack: https://evanepstein.substack.com/__To support this podcast you can join as a subscriber of the Boardroom Governance Newsletter at https://evanepstein.substack.com/__Music/Soundtrack (found via Free Music Archive): Seeing The Future by Dexter Britain is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License
In this candid and timely conversation, Robert and Kay Lee sit down with Tony and Alisa DiLorenzo, co-hosts of the top-ranked One Extraordinary Marriage Show, to tackle a topic many couples think about—but few openly discuss: sex, intimacy, and connection in marriage. Drawing from nearly 30 years of marriage and over a decade of coaching couples worldwide, Tony and Alisa reframe intimacy as far more than a physical act. At its core, intimacy is about closeness, safety, and emotional connection—and when those are missing, sex often becomes the symptom, not the root issue. The conversation explores the "chicken and egg" tension many couples face: one spouse needs emotional intimacy before sex, while the other needs sex to feel emotionally connected. Rather than choosing sides, Tony and Alisa explain why both emotional and sexual intimacy must be strengthened together, a concept they outline in their best-selling book The Six Pillars of Intimacy. For entrepreneurial couples—especially those who work together—this dynamic can be further complicated by stress, blurred boundaries, exhaustion, and over-familiarity. The result? Desire fades, communication stalls, and intimacy becomes an afterthought. Throughout the episode, listeners receive practical, judgment-free strategies to rebuild connection: how to talk about sex without pressure or shame, why those conversations should not happen in the bedroom, and how tools like shared calendars, intentional planning, and even a "vision" for sexual intimacy can transform a marriage. From breaking taboos and starting small conversations to reigniting anticipation and creativity, this episode offers married entrepreneurs a refreshing, hopeful path toward deeper connection—without adding more strain to already full lives. Website: https://oneextraordinarymarriage.com/ Instagram: https://www.instagram.com/oneextraordinarymarriage [FREE] 6 Pillars Of Intimacy: https://6pillarsofintimacy.com Intimacy Mastery: http://intimacymastery.com/ Key Takeaways Intimacy ≠ sex alone: True intimacy is closeness and connection; sex thrives when emotional safety is present. It's not either/or: Emotional intimacy and sexual intimacy reinforce each other—and both must be nurtured. Normalize the conversation: Talking about sex is emotional intimacy and removes unnecessary tension and assumptions. Change the environment: Don't discuss sex in the bedroom—protect it as a sacred, pressure-free space. Start small: Short, low-pressure conversations build confidence and momentum over time. Entrepreneurial marriages need structure: Clear roles, shared calendars, and intentional boundaries reduce friction that kills desire. Anticipation matters: Surprise, creativity, and intentional planning reignite excitement—just like in business. Enhancement, not replacement: Tools and toys can support connection when used together, intentionally, and without shame. Vision creates momentum: Couples who plan and prioritize intimacy are far more likely to experience growth, not drift. Bio As co-hosts of the top marriage podcast in Apple Podcasts, the ONE Extraordinary Marriage Show, Tony and Alisa DiLorenzo speak to a worldwide audience about sex, love & commitment, and challenge every listener to make their relationship a priority. Their best-selling book, The 6 Pillars of Intimacy®, has transformed countless marriages around the world. This framework is simple, practical, and powerful. You'll be inspired to look at your marriage through a new lens and be encouraged by its commonsense approach. Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk
Change your thoughts and you change your world. - Norman Vincent Peale Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
It's not the years in your life that count. It's the life in your years. — Abraham Lincoln Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
This episode is a compilation of answers to YOUR questions that were asked directly from my listeners who attend my weekly business education YouTube live webcast. Topics covered include: What is going on with Bitcoin, Do you believe in penny stocks, Best business to start today and more. Refer to chapter marks for a complete list of topics covered and to jump to a specific section. Download my free "Networking eBook": www.harouneducation.comAttend my weekly YouTube Live every Thursday's 8am-11am PT. Subscribe to my YouTube Channel to receive notifications. Learn more about my MBA Degree ProgramConnect with me: YouTube: ChrisHarounVenturesCompleteBusinessEducationInstagram @chrisharounLinkedIn: Chris HarounTwitter: @chris_harounFacebook: Haroun Education Ventures TikTok: @chrisharoun300How to forecast a P/E ratiov
Favour Obasi-ike, MBA, MS delves into the intricacies of social media marketing, with a special focus on hacking the Instagram and TikTok algorithms. Favour shares valuable insights on how to gain maximum visibility and grow your business by understanding the underlying mechanics of these platforms. The episode covers the importance of creating engaging content, the power of a strong call to action, and the strategic use of social media analytics. Favour also introduces a powerful tool called "Sort Feed" for analyzing content performance and provides a live demonstration of how to leverage it for your own business. This episode is packed with actionable tips and strategies for anyone looking to up their social media game in 2026.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksLearning TopicsUnderstanding Social Media Algorithms: Learn the difference between social media platforms and search engines, and how to leverage their APIs for growth.Content Strategy: Discover how to create content that resonates with your audience and encourages engagement.The Power of Call to Action (CTA): Understand the importance of a clear and compelling CTA in driving user action.Leveraging Social Media Analytics: Learn how to use tools like "Sort Feed" to analyze content performance and gain a competitive edge.The Psychology of Social Media: Explore the psychological principles behind effective social media marketing, including the use of color and emotional triggers.Cross-Platform Promotion: Discover how to increase the visibility of your social media content by embedding it on your website.Episode Timestamps[00:00 - 02:00] Introduction to the topic: Social Media Marketing, Instagram and TikTok algorithm hacks.[02:00 - 04:10] Introduction to the "Sort Feed" tool for analyzing Instagram and TikTok content.[08:02 - 10:13] The difference between social media platforms and search engines.[20:05 - 25:15] Analysis of a viral post and the importance of a strong CTA.[40:08 - 46:22] The power of comments and engagement in boosting visibility.[53:01 - 58:24] How to embed social media posts on your website to increase reach.[58:08 - 58:24] The psychology of color in marketing.[01:15:11 - 01:16:52] Recap and key takeaways.Frequently Asked Questions (FAQs)Q: What is "Sort Feed" and how can it help my business?A: Sort Feed is a Google Chrome Extension tool that allows you to sort and analyze Instagram and TikTok content by various metrics such as likes, comments, and views. It can help you understand what content is performing well in your industry, identify trends, and gain insights to inform your own content strategy.Q: Should I focus on creating content for the algorithm or for my audience?A: While it's important to understand the algorithm, the primary focus should always be on creating valuable and engaging content for your audience. By building a strong connection with your followers, you will naturally see better results in the long run.Q: How can I increase the visibility of my social media posts?A: One effective strategy is to embed your social media posts on your website or blog. This can help you reach a wider audience and drive more traffic to your social media profiles.Q: What is the most important element of a social media post?A: A clear and compelling call to action (CTA) is one of the most important elements of a social media post. It tells your audience what you want them to do next, whether it's to like, comment, share, or visit your website.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The question isn't who is going to let me; it's who is going to stop me. - Ayn Rand Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Chuck Eesley, a professor of management science and engineering, studies entrepreneurship across diverse contexts – from refugee entrepreneurs in Uganda to semiconductor startups navigating U.S.-China economic policy. His research on recent export controls revealed a counterintuitive outcome: Rather than solely strengthening U.S. semiconductor innovation, these policies accelerated Chinese investment in its own domestic chip industry, boosting startups there as much as – or more than – here. This finding underscores how global technology markets are deeply interconnected: Barriers can produce unintended consequences that accelerate innovation abroad rather than protecting it at home. Open technology trade and investment create larger markets for American innovations, strengthen collaborative partnerships, and demonstrate that interconnected markets drive progress for all participants. “Entrepreneurial talent exists everywhere,” Eesley tells host Russ Altman on this episode of Stanford Engineering's The Future of Everything podcast.Have a question for Russ? Send it our way in writing or via voice memo, and it might be featured on an upcoming episode. Please introduce yourself, let us know where you're listening from, and share your question. You can send questions to thefutureofeverything@stanford.edu.Episode Reference Links:Stanford Profile: Charles (Chuck) EesleyConnect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads / Bluesky / MastodonConnect with School of Engineering >>> Twitter/X / Instagram / LinkedIn / FacebookChapters:(00:00:00) IntroductionRuss Altman introduces guest Chuck Eesley, a professor of management and engineering at Stanford University.(00:03:04) Why Study Entrepreneurship?Chuck explains why entrepreneurs are drivers of modern economic growth.(00:03:30) Defining EntrepreneurshipBroad vs. narrow entrepreneurship, from startups to large organizations.(00:04:33) Institutional EnvironmentsHow policies and culture both shape entrepreneurial outcomes.(00:05:44) Studying Institutions & EntrepreneurshipMeasuring institutional shifts to isolate entrepreneurial outcomes.(00:08:12) Founder & Talent IncentivesWhat's needed for high-opportunity-cost talent to start companies.(00:09:36) AI EntrepreneurshipThe impact of data and compute concentration on startup dynamism.(00:11:28) Designing AI RegulationHistorical examples of regulation enabling startups to compete fairly.(00:13:43) Incentives Inside Big TechWhy some incumbents support startups while others tilt the playing field.(00:15:28) Ad Placement & Misinformation FundingHow digital advertising can unintentionally fund low-credibility content.(00:21:24) Misinformation Market SolutionThe disclosure mechanisms that may reduce misinformation incentives.(00:25:23) Semiconductors & EntrepreneurshipThe importance of startups in a field often dominated by large incumbents.(00:29:30) Unintended Policy EffectsHow U.S. policy may be accelerating Chinese semiconductor investments.(00:31:09) Competing Industrial PoliciesWhy evaluation and iteration are essential for effective policy design.(00:32:31) Global EntrepreneurshipEmerging entrepreneurship models spreading across regions and contexts.(00:36:26) The Universal Entrepreneurial MindsetShared entrepreneurial traits across cultures, contexts, and countries.(00:37:14) Future In a MinuteRapid-fire Q&A: democratizing entrepreneurship, context, and equitable inclusivity.(00:41:02) Conclusion Connect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads / Bluesky / MastodonConnect with School of Engineering >>>Twitter/X / Instagram / LinkedIn / Facebook Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
You may be disappointed if you fail, but you are doomed if you don't try. - Beverly Sills Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Jon Matzner (https://x.com/MatznerJon). In this episode, we dive into the "Matzner Mind" and Jon's unique approach to satirizing business influencers and gurus without being malicious. We discuss why building a massive following is often a trap, and why niche communities defined by influence and affluence are far more valuable than broad attention.The conversation heats up when we get into a serious debate about the SBA (Small Business Administration). Jon challenges me on whether SBA loans are just a "subsidy for boomers" and an inappropriate use of government force, while I argue they are a vital tool for economic mobility for entrepreneurs like myself. We wrap up by discussing why you should document your journey as a "fellow traveler" rather than trying to be an expert while building your business.Questions This Episode Answers:Why is having influence and affluence in a niche audience more valuable than millions of views?Is the SBA a necessary tool for entrepreneurs or an unethical use of taxpayer dollars?How can you critique business gurus and influencers effectively without being a "hater"?Why is distribution considered the only defensible moat in the age of AI?Why should founders create content about their struggles instead of just sharing "how-to" advice?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 The Importance of Pointy Opinions03:04 Influencers and Satire in Business06:02 Building a Brand Through Authenticity09:00 The Value of Distribution and Attention11:49 Influence and Affluence in Community Building14:46 The Role of Authority in Marketing18:11 The Podcast as an Intimate Medium21:03 Debating the SBA Loan Program24:29 Understanding the SBA: A Boomer Subsidy or Entrepreneurial Support?26:21 The Role of the SBA in Economic Mobility28:47 National Defense and Economic Supremacy: A Dual Perspective30:45 The Impact of Government on Monopolies and Economic Mobility32:34 Causation vs. Correlation in Economic Growth34:56 Healthcare Costs and Government Intervention36:49 The SBA's Structure and Its Implications39:14 The Debate on Government Involvement in Business Loans42:35 Prioritizing Government Reforms: Where Should Focus Lie?46:30 The Importance of Personal Journey in Entrepreneurship
Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Strategy
In this episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, is joined by Roisin McCarthy, Founder of Women in Data®, to discuss why entrepreneurial thinking is fast becoming a core skill for data leaders. Drawing on experience in data, technology and talent, Roisin reflects on how expectations of data teams have changed and why technical excellence alone no longer guarantees impact. The conversation explores the growing need for commercial awareness, accountability and influence, particularly as data leaders are asked to justify investment and deliver measurable outcomes. Jason and Roisin discuss what entrepreneurial skills look like inside large organisations, from treating data initiatives as products to navigating trade-offs, making difficult decisions and staying aligned to purpose when conditions change. A practical, experience-led conversation for senior data professionals who want their work to drive real business value, not just activity. Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.
Un épisode enregistré en public, chez Les Premières Nouvelle-Aquitaine (Darwin, Bordeaux), autour d'un sujet central… et pourtant rarement raconté : Qu'est-ce qu'on vit, et qu'est-ce qu'on fait, quand une aventure startup s'arrête ? Pour en parler, j'ai réuni deux entrepreneures qui ont accepté de revenir au micro sur la fin de leur startup, sans filtre :
SEO expert Favour Obasi-ike, MBA, MS delivers an in-depth comparison of Shopify SEO and Squarespace SEO CMS platforms, focusing on their SEO and CRO capabilities and website development features. This discussion covers critical technical insights about theme management, URL structure optimization, metadata configuration, and platform-specific best practices.Favour shares actionable strategies for improving website visibility, including the importance of regular theme updates, proper sitemap configuration, and effective use of SEO metadata. The session also touches on comparisons with WordPress, Wix, and other CMS platforms, providing business owners with practical guidance for choosing and optimizing their e-commerce and content-driven websites in 2026.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode Key Learning Topics1. Shopify Platform Deep DiveShopify as a closed-source e-commerce CMS platformTheme Liquid customization and custom code implementationImportance of regular theme updates for algorithm visibilityPre-installed sitemap functionality and automated SEO featuresApp ecosystem vs WordPress pluginsMulti-currency and multi-language capabilitiesSchema.org integration for product pages2. Squarespace Platform OverviewUser-friendly, content-driven platform positioningComparison with Shopify for product-based vs content-based websitesQuick setup and on-the-go management capabilitiesIntegration capabilities and limitationsBest use cases for small businesses and content creators3. SEO Metadata OptimizationProper configuration of SEO meta titles and descriptionsOpen Graph (OG) tags for social media sharingURL structure best practices and character optimizationThe importance of unique metadata vs duplicated contentHow to edit SEO metadata in Shopify product pages4. URL Structure StrategyStrategic URL naming conventions for productsUsing numbers strategically in URLs (e.g., "red-roses-12-piece" vs "12-piece-red-roses")Pattern disruption for user attention and click-through optimizationShorter, more concentrated URLs for better visual scanningPre-purchase click optimization through URL clarity5. Technical SEO FundamentalsSitemap management across different platformsGoogle Search Console setup and sitemap submissionThe difference between Google Analytics and Google Search ConsoleNAP (Name, Address, Phone) consistency for local SEORobots.txt configuration and indexing control6. Wix Platform InsightsHidden robots.txt settings affecting blog tag indexingHow to enable tag indexing in Wix SEO settings10-year evolution of the Wix platformCommon indexing issues and solutions7. WordPress vs Closed-Source PlatformsOpen-source flexibility vs closed-source constraintsPlugin management and sitemap conflictsThe analogy of "square footage" for platform capabilitiesWhen to choose WordPress over Shopify/Squarespace8. Content Strategy & Page ManagementThe power of compounding through content updatesUpdating old blog posts alongside publishing new onesFooter copyright year updates as ranking signalsOn-page SEO details that AI and search engines scanCreating and maintaining a content calendar9. Website Maintenance Best PracticesRegular theme updates and their impact on visibilityChecking and updating footer copyright yearsMonitoring broken links and slow page speedsPlatform-specific maintenance requirements (Shopify, Squarespace, WordPress, Webflow, Wix)10. Free Website Audit OfferFavour's offer for surface-level website auditsDeep dive capabilities for root problem identificationMulti-platform support (Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, Duda)Email newsletter with SEO, marketing, and AI insightsEpisode Timestamps00:00 - Introduction: Shopify SEO vs Squarespace SEO comparison00:53 - Welcome and housekeeping (saving replays, accessing resources)02:36 - Shopify platform overview and e-commerce focus03:01 - Why Shopify stands out (price-friendly, brand-aware, aesthetically pleasing)03:43 - Shopify themes and purchasing considerations05:43 - Critical question: When did you last update your theme?06:40 - How theme updates affect algorithm visibility07:00 - Closed-source vs open-source platforms explained07:08 - Theme Liquid customization in Shopify08:00 - Shopify as your hosting platform08:10 - Apps in Shopify vs plugins in WordPress08:21 - Squarespace positioning and user-friendliness09:00 - Platform comparison analogy: Square footage (500 to 20,000 sq ft)09:33 - When aesthetics and ease-of-use matter most14:00 - Detailed Shopify theme management discussion18:00 - SEO metadata and URL structure fundamentals22:00 - The importance of page quantity and content strategy28:00 - Sitemap management and Google Search Console setup28:15 - Why Shopify pre-installs sitemaps (no conflicts)29:00 - WordPress sitemap conflicts and plugin management29:32 - The sitemap as "the brain of a website"30:00 - Content compounding strategy: updating old posts31:06 - Wix robots.txt issue: blog tags set to "no index" by default32:00 - How to fix Wix tag indexing in SEO settings33:00 - Tags as hashtags and their importance for visibility34:05 - Critical action item: Update your footer copyright year to 202635:00 - Why footer year matters for AI and search engine scanning36:01 - Shopify advantages for multi-language and multi-currency37:03 - Google Search Console vs Google Analytics confusion37:20 - The "reverse gear" moment in SEO audits42:00 - Deep dive into URL structure optimization45:00 - Strategic use of numbers in product URLs48:00 - Open Graph (OG) tags explained52:00 - Schema.org and structured data importance58:00 - Product page SEO metadata workflow in Shopify58:15 - How titles auto-generate URLs and the edit button59:00 - Example: "6-piece red rose bouquet" URL structure59:23 - Optimizing URL readability and pattern disruption60:00 - Pre-purchase click optimization through URL clarity61:00 - Character count optimization for URLs63:00 - Shopify vs Squarespace integration comparison63:16 - Schema.org as the "golden standard" for web documentation63:48 - NAP (Name, Address, Phone) consistency explained64:00 - "Dress how you want to be addressed" philosophy68:00 - Free website audit offer details70:00 - Platforms supported for audits72:00 - Newsletter signup for SEO, marketing, and AI insights74:00 - Surface-level vs deep-dive audit explanation75:00 - Closing remarks and call to actionFrequently Asked Questions (FAQs)Q1: What's the main difference between Shopify and Squarespace?A: Shopify is primarily an e-commerce platform optimized for product stores with extensive selling features (multi-currency, multi-language, robust app ecosystem), while Squarespace is more content-driven and user-friendly, ideal for portfolios, blogs, and smaller businesses that need quick setup without extensive product management.Q2: Why is updating my website theme important for SEO?A: Regular theme updates signal to search engine algorithms that your website has an updated setup and infrastructure. An outdated theme (e.g., last updated in August 2025 when we're in 2026) can cost you visibility because the algorithm may perceive your site as less maintained and current.Q3: What is Theme Liquid in Shopify?A: Theme Liquid is Shopify's templating language that allows you to customize code within the closed-source platform. It's where you would add custom elements like pop-ups, tracking codes, or other modifications that aren't available through standard theme settings.Q4: Do I need to create a sitemap for my Shopify store?A: No. Shopify automatically generates and maintains your sitemap as soon as you publish pages, products, collections, and posts. This is a major advantage over WordPress, where you need to install and configure sitemap plugins and ensure there are no conflicts.Q5: What's the difference between Google Search Console and Google Analytics?A: Google Search Console is for submitting your sitemap and monitoring how search engines crawl and index your site, while Google Analytics tracks visitor behavior and traffic sources. Both are important, but they serve different purposes. You must submit your sitemap to Search Console for proper SEO.Q6: How do I fix the Wix tag indexing problem?A: Go to your Wix dashboard, click Settings (bottom left corner), navigate to SEO Settings, find the Blog Tags section, and disable the "no index" robots.txt setting that's enabled by default. This allows your blog tags to be indexed by search engines.Q7: Why should I update my footer copyright year?A: The footer copyright year (e.g., "© 2026") is on-page text that AI and search engines scan. An outdated year (like "© 2023") signals that your site may not be actively maintained, even if you've updated content elsewhere. It's a simple but important ranking signal.Q8: How should I structure product URLs for better SEO?A: Use strategic placement of descriptive words and numbers. For example, "red-roses-12-piece" is better than "12-piece-red-roses" because users scanning search results will see "red roses" first, then the number variants (6, 12, 36), creating pattern disruption that draws attention and improves pre-purchase clicks.Q9: What is Open Graph (OG) and why does it matter?A: Open Graph tags control how your content appears when shared on social media, messaging apps, and other platforms. When you send a link via WhatsApp or iMessage and see a preview with title and image, that's Open Graph data. Properly configured OG tags ensure your content looks professional when shared.Q10: Should I choose Shopify, Squarespace, or WordPress for my business?A: Choose Shopify if you're running a product-based e-commerce store and need robust selling features. Choose Squarespace if you need a quick, aesthetically pleasing site for content, portfolios, or small-scale selling. Choose WordPress if you need maximum customization, flexibility, and control (open-source), but be prepared for more technical management.Q11: What is NAP and why is it important?A: NAP stands for Name, Address, Phone number. For websites, "address" includes your domain (www address). Consistent NAP information across your website and online directories is crucial for local SEO and helps search engines verify your business legitimacy.Q12: Can I get a free website audit from Favour?A: Yes! Favour offers surface-level website audits to help identify issues like broken links, slow pages, and basic SEO problems. The audit supports multiple platforms including Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, and Duda. Links are available in the episode description or through the newsletter signup.About the Podcast HostFavour Obasi-ike, MBA, MS is an SEO and digital marketing expert who specializes in helping business owners optimize their websites for search visibility and conversion. Favour offers website audits, SEO consulting, and maintains a detailed email newsletter covering SEO, marketing, and AI insights. Visit our quick links above to get access.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Our lives begin to end the day we become silent about things that matter. Read more quotes from Martin Luther King Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
The entrepreneurial mindset (EM) is a problem-solving approach rooted in curiosity, connecting diverse information sources, and finding opportunities to create value. High Interest and Education: South Dakota State University reports over 70% of engineering students in America are interested in entrepreneurship to expand career options. Darren Flynn, Managing Director of Vinculum Advisory, believes engineering excellence integrates technical skill, relationship-building, and measurable results. Vinculum combines engineers, Water Servicing Coordinators, and project managers to streamline projects, reduce risks, and deliver cost-effective solutions. Flynn's experience spans over $5B in infrastructure projects across Australia and Vietnam. A pivotal moment was recognizing that engineering focuses on value and execution, not just approvals. He once saved a client $1M with a quick drawing review. Now, as leader of Vinculum Advisory and Technical Director at Legacy Property, he specializes in engineering and delivery management, driving strategic outcomes throughout every phase. His commercial and engineering expertise ensures smart, efficient project results. For More Information: https://darrenflynn.com/ LinkedIn: @DarrenFlynn Learn more about your ad choices. Visit megaphone.fm/adchoices
In this "WordPress SEO vs. Webflow SEO Comparisons: Website Development Tutorial + Checklist" podcast episode, host Favour Obasi-ike leads a detailed discussion comparing two popular website development platforms: WordPress and Webflow. The conversation delves into the critical aspects of choosing a content management system (CMS), including setup, design, maintenance, and search engine optimization (SEO). A key segment features a real-world account from a participant, Ryan, who shares his recent struggles with a significant Google algorithm update that drastically impacted his website's traffic and revenue. The episode provides a balanced view of both platforms, highlighting their respective strengths and weaknesses to help listeners make an informed decision based on their specific business needs, technical expertise, and long-term goals.Need to Book SEO Services for your Social Business?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Learning TopicsCMS Platform ComparisonAn in-depth analysis of WordPress and Webflow, covering ease of use, customization options, and built-in features. The discussion emphasizes that the best choice depends on the project's specific requirements and the user's technical comfort level.SEO Strategy and ImplementationThe episode explores how SEO is handled on both platforms, from WordPress plugins like Yoast and Rank Math to Webflow's integrated SEO tools. It stresses that while platforms provide tools, a successful SEO strategy relies on consistent effort and quality content.Impact of Google UpdatesListeners will learn about the real-world consequences of Google's algorithm changes, including the importance of continuous link building, content updates, and monitoring search engine results pages (SERPs).Website InfrastructureThe conversation covers the technical aspects of hosting and infrastructure, contrasting the self-hosted nature of WordPress with the managed hosting provided by Webflow. This includes considerations of scalability, performance, and DevOps.Analytics and TrackingThe importance of comprehensive analytics is highlighted, going beyond basic platform-specific metrics to include tracking AI mentions and utilizing tools like Google Search Console to gain a deeper understanding of website performance.Timestamps[00:00] Introduction: WordPress vs. Webflow[03:37] Google Algorithm Update Discussion with Ryan[07:00] SEO Strategy & The Importance of Backlinks[20:00] Comparing Platform-Specific Features[26:00] Hosting, Infrastructure, and Scalability[32:00] WordPress's Dominance in the Market[38:00] Technical Requirements and Maintenance[47:00] Integrating Email Marketing with Flowdesk[50:00] The Future of Analytics and AI Tracking[56:00] Best Practices for Website Development[72:30] Closing Remarks and Preview of Next EpisodeFrequently Asked Questions (FAQs)1. Which platform is better for a beginner with no coding experience?Webflow is generally considered more beginner-friendly due to its visual editor and managed hosting, which simplifies the setup and maintenance process. WordPress, while powerful, has a steeper learning curve and requires more hands-on management of hosting, plugins, and security.2. Can I achieve good SEO results on both WordPress and Webflow?Yes, both platforms offer robust tools to implement a strong SEO strategy. The key to success is not the platform itself, but the consistent application of SEO best practices, such as creating high-quality content, building quality backlinks, and optimizing for relevant keywords.3. How important are plugins for a WordPress site?Plugins are essential for extending the functionality of a WordPress site. They can add features for SEO, e-commerce, security, and more. However, it is crucial to use well-coded plugins from reputable sources, as an excessive number of plugins or poorly-coded ones can slow down your website and create security vulnerabilities.4. What are the main cost differences between WordPress and Webflow?Webflow operates on a subscription model with different pricing tiers based on features and traffic. WordPress is open-source and free to use, but you will incur costs for hosting, domain registration, premium themes, and plugins. The total cost for a WordPress site can vary widely depending on your specific needs.5. What was the key takeaway from Ryan's experience with the Google update?The main lesson from Ryan's story is that SEO is an ongoing process. Relying on past success without continuous effort in link building, content creation, and technical updates can leave a website vulnerable to algorithm changes. It highlights the importance of staying proactive and adaptable in your SEO strategy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
You can't use up creativity. The more you use, the more you have. - Maya Angelou. Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Flow State of Mind Podcast | Health | Fitness | Physique | Psychology | Business
I've wanted to re-record my story for awhile now and I thought this was the perfect time to do it (definitely don't go listen to Episode 2 of this podcast 8 years ago lol). I want to share everything from pre-entrepreneur Erin all the way up to today in 2026 and if you want me to expand on anything I talk about, please DM me I love to connect! Time Stamps: (0:27) 2nd Episode of The Podcast 8 Years Ago (1:44) Pre-Entrepreneur Erin (5:32) Paid Shoutouts (7:52) Personally Coaching 300 Women At One Time (10:47) When I Met Jordan (11:22) Quick Side Story (15:30) Why We Hate Working Together… Sometimes (17:17) When We Started The Podcast (17:47) Creating Transform2gether AKA T4E Systems (19:29) IFCA, T4E, and Jaxson (21:40) When My Dad Passed Away (27:35) DM Me with Any Questions You Have! ----------
Welcome back to Beats Vines & Life! In this special bonus episode, host MJ Towler reunites with the dynamic and trailblazing winemaker Brenae Royal for part two of their powerful conversation. After the overwhelming response to her first appearance, Brenae Royal returns to dive deeper into her incredible journey—sharing how she's navigated the challenging world of wine, achieved rapid success with her brand Violet's Paradise, and what it means to break ground as a Black woman in the vineyard and beyond.Together, they dig into the hustle behind securing wine distribution, building authentic mentorship, and the realities of balancing personal values with the demands of growing a business. Brenae Royal opens up about honoring her late dog Violet May through her brand, the lessons she's learned from vineyard life, and how she's paving the way for a new generation of diverse winemakers. Along the way, they share stories about excellence, community, and staying true to yourself in a landscape where representation and resilience matter more than ever.Tune in for real talk, big lessons, and inspiration—whether you're into wine, entrepreneurship, or just living your purpose to the fullest.For more information about Violet's Paradise Wines click the link!Follow Brenae on IG!Follow Violet's Paradise Wines on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine ReviewsGo to the-vines.com and use code BLACKWINEGUY to unlock member pricing and join their community for just $395, plus get a case of wines they make with their partners. (U.S. addresses only.) Hosted on Acast. See acast.com/privacy for more information.
Is SEO Dead in 2026? SEO is not dead, it's evolving. While Google still dominates with 1.63 trillion visits (26x more than ChatGPT's 47.7 billion), the key to success in 2026 is integrating AI into your SEO strategy. Favour Obasi-ike, MBA, MS breaks it down today.Traditional SEO alone is becoming obsolete. This episode explores how to treat your website as intellectual property, the importance of content freshness, and why "your voice is your invoice" when it comes to differentiated messaging.Key Learning Topics1. SEO Has Evolved Into an "Exposure Engine"SEO reveals what your website is missing and how to show up in both traditional search and AI platforms (LLMs). Without AI integration, you're using outdated marketing.2. AI-SEO Integration is Essential39% see results within 1-2 months with AI-generated content; 26% in under one month. Organic SEO visibility directly impacts AI discoverability.3. Your Website is Intellectual PropertyTreat your domain like a plot of land and your website as the building. The "last modified" date signals freshness to search engines.4. "Your Voice is Your Invoice"If you're not selling, you're not saying anything different. Stories sell better than facts. Be provocative and unique in your messaging.5. Content Repurposing StrategyOne piece of content → 5-10 blog posts → e-book → lead magnet → courses. Stack your value ladder without reinventing the wheel.6. Preparation Drives Success"What you do off the field makes you an all-star on the field." Do the work before the work—send prep materials, plan content in batches.7. The Difference: Being Heard vs. Being HiredVisibility without differentiation doesn't convert. Say what competitors won't say to turn attention into revenue.8. Platform-Specific OptimizationGoogle/YouTube favor mobile; ChatGPT sees more desktop usage. Optimize for platform-specific user behaviors.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode TimestampsIntroduction & Core Concepts00:00 - Is SEO dead in 2026?01:31 - Main question introduced02:33 - Google: 1.63 trillion visits vs ChatGPT: 47.7 billion03:02 - "SEO is not dead" - it's an exposure engine03:34 - Warning about building without AI integrationMo Dub: Voice & Differentiation04:47 - Mo Dub introduces himself04:59 - "Your voice is an invoice"05:22 - If you're not selling, you're not saying anything different05:46 - Being heard vs. being hired06:07 - People are always searching for solutions06:34 - Google algorithm changes require contingency plansWebsite as Property08:21 - "Last modified" concept explained08:44 - Websites as intellectual property08:56 - Domain = plot, website = buildingAI Integration & Statistics35:49 - AI-generated content effectiveness35:58 - 39% see results in 1-2 months36:10 - 26% see results in under 1 month37:01 - Organic search enables AI discoverability37:25 - "SEO is dead" is false advertising38:03 - Traditional SEO without AI is obsoleteCopywriting & Content Strategy38:34 - "Facts tell, stories sell"39:28 - "What you do off the field makes you an all-star"39:35 - Your harvest is determined by your hustle40:22 - Doing the work before the work40:49 - Repurposing one blog into multiple formats41:28 - The more you speak, the more you get paidPlatform Statistics43:07 - Google: 97.4 billion visits43:24 - Google mobile: 70B, desktop: 26.5B43:36 - YouTube: 44.6% of traffic44:26 - ChatGPT: 5.3 billion visits44:33 - ChatGPT desktop: 4.19B, mobile: 1.24B44:41 - More desktop usage on ChatGPT vs mobile on GoogleClosing68:15 - Thanks and tomorrow's topic: WordPress vs Webflow68:56 - This calendar layout won't repeat until 203770:15 - Sign-offFAQsQ: Is SEO really dead in 2026?A: No. Google still dominates traffic, but traditional SEO without AI integration is becoming obsolete. You must optimize for both search engines and AI platforms.Q: How long to see results with AI-integrated SEO?A: 39% see results in 1-2 months; 26% in under one month with AI-generated content.Q: What does "your voice is an invoice" mean?A: What you say directly impacts revenue. If you're not selling, you're not saying anything different from competitors. Speak up with unique value.Q: Why is "last modified" important?A: It signals to search engines that your site is active and relevant. Fresh content ranks better; stale content suggests abandonment.Q: Being heard vs. being hired—what's the difference?A: Being heard is visibility; being hired is conversion. You need provocative, differentiated messaging to convert attention into clients.Q: How do I repurpose content effectively?A: Create one piece → expand to 5-10 blog posts → compile into e-book → create lead magnet → develop courses. Maximize ROI without recreating.Q: Why optimize for AI if Google dominates?A: AI platforms pull from sites ranking in organic search. No organic visibility = no AI visibility. Plus, AI is growing rapidly—optimize now for the future.Q: What's "doing the work before the work"?A: Preparation that makes execution efficient: sending prep videos before calls, batching content creation, planning your ecosystem in advance.Q: How important is mobile optimization?A: Critical. Google and YouTube see 70B+ mobile vs 26.5B desktop. However, ChatGPT is desktop-heavy (4.19B vs 1.24B mobile).Q: What's the biggest SEO mistake in 2026?A: Treating SEO as traditional marketing without AI integration, and neglecting content freshness through regular updates.Key TakeawaysSEO is evolving, not dying—AI integration is now mandatoryGoogle: 1.63T visits vs ChatGPT: 47.7B—search still dominates39% see results in 1-2 months with AI-integrated contentYour voice is your invoice—differentiation drives revenueTreat websites as intellectual property requiring maintenance"Last modified" dates signal relevance to search enginesStories sell better than facts—focus on transformationOne content piece can become multiple revenue streamsBeing heard ≠ being hired—you need unique messagingOrganic SEO enables AI discoverability—can't skip the foundationMobile-first for Google/YouTube; desktop-heavy for ChatGPTPreparation (work before work) separates all-stars from averageTraditional SEO without AI is obsolete marketingContent freshness and regular updates are non-negotiableYour harvest is determined by your hustleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jason shares his unconventional story with Sharon, starting as a pastor and schoolteacher before founding & exiting over a dozen companies. Through his experiences, he discusses the key to success: building businesses that work without the founder's constant involvement. Today, Jason helps entrepreneurs build businesses around their lives, not the other way around. Clients following his methods have reduced work hours by 30%, increased productivity by 80%, and boosted business value by 30%. Learn more about Jason and his services at www.therealjasonduncan.com
Sometimes not getting what you want is a wonderful stroke of luck. - Dalai Lama Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1950: JD Roth reflects on a candid conversation with his friend Sparky, who's considering launching a bike-fitting business. Drawing from his own entrepreneurial journey, JD offers grounded, actionable advice on balancing passion with practicality, covering confidence, pricing, and the power of starting small while keeping your day job. Read along with the original article(s) here: https://jdroth.com/an-entrepreneurial-leap-of-faith/ Quotes to ponder: "Be willing to spend for training. Buy the books and manuals you need. Take classes." "Networking isn't about superficiality. It's about cultivating friendships and acquaintanceships." "Even if you don't know where you are, act like you do." Episode references: The Godfather (film reference): https://www.imdb.com/title/tt0068646/
If you look at what you have in life, You'll always have more. If you look at what you don't have in life, You'll never have enough. - Oprah Winfrey Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
In this "LinkedIn Premium vs. Clubhouse Plus: Paid Social Business App Features Comparison" episode, Favour Obasi-ike, MBA, MS leads a detailed discussion comparing the premium subscription services of two major professional and social platforms: LinkedIn Premium and Clubhouse Plus. The conversation delves into the value proposition, pricing, and return on investment (ROI) for each service, offering listeners a clear framework for deciding which, if any, is the right investment for their professional goals. With contributions from guest speaker Jason and Celeste, the episode provides a balanced view, weighing the feature sets of both platforms against the practical needs of users, from small business owners to large corporate professionals. The discussion also highlights the importance of intentionality and active participation to maximize the benefits of these powerful networking tools.Podcast Episode: Learning TopicsThis episode offers valuable insights into several key areas of professional development and social media strategy. Listeners will gain a deeper understanding of the following topics:Platform Investment Strategy: Learn how to evaluate the costs and benefits of premium social media features to make informed investment decisions.Social Platform ROI: Discover methods for calculating the return on your investment of time, energy, and money on platforms like LinkedIn and Clubhouse.LinkedIn Optimization: Uncover underutilized free features, such as LinkedIn Projects, and learn how to build a compelling profile that attracts employers.Professional Networking: Gain best practices for building and maintaining a strong professional network, both online and off.Market Analysis Frameworks: An introduction to the TAM, SAM, and SOM (Total Addressable Market, Service Addressable Market, and Service Obtainable Market) framework for strategic planning.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlinePodcast Episode Key TimestampsNavigate the episode with these key timestamps to find the most relevant discussions for you:[00:00 - 02:00] Introduction to the discussion on LinkedIn Premium vs. Clubhouse Plus.[03:30 - 04:00] A direct comparison of the pricing structures for both services.[06:00 - 07:00] The history of LinkedIn Audio and its place in the social audio landscape.[07:00 - 08:00] The host shares their extensive history and experience with both platforms.[28:00 - 35:00] Guest speaker Jason offers a critical perspective on the timing of Clubhouse Plus and the ROI of LinkedIn Premium for small businesses.[36:00 - 38:30] A deep dive into the powerful and underutilized "Projects" feature on LinkedIn.[38:40 - 40:00] Closing thoughts and the application of the TAM/SAM/SOM framework to personal branding.Frequently Asked Questions (FAQs)1. What is the main difference between LinkedIn Premium and Clubhouse Plus?The primary difference lies in their core purpose. LinkedIn Premium is geared towards professional advancement, offering tools for job seeking, sales, and recruitment. Clubhouse Plus enhances the social audio experience, providing features for dedicated users to improve their networking and content creation on the platform.2. Is LinkedIn Premium worth it for small businesses?According to guest speaker Jason, the ROI for small businesses might be limited. While it offers powerful search and recruiting tools, many of the key benefits for networking and profile enhancement can be achieved using the platform's free features effectively.3. What are the most valuable free features on LinkedIn?The "Projects" feature is highlighted as a powerful tool to showcase your work and skills in detail. Additionally, collecting recommendations and building a comprehensive profile are highly effective free strategies for professional growth.4. How can I maximize my presence on these platforms without paying?The key is active and intentional participation. On LinkedIn, this means fully utilizing all profile sections, engaging with content, and connecting with other professionals. On Clubhouse, it involves joining relevant conversations, contributing valuable insights, and building a network through active participation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
I recognize over life that fear diminishes when one's mind is made up. Rosa Parks Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
This episode is a compilation of answers to YOUR questions that were asked directly from my listeners who attend my weekly business education YouTube live webcast. Topics covered include: Is selling a stock and reinvesting not always the best strategy, How to deal with office bullies and politics, What are the different financial analyst roles and more. Refer to chapter marks for a complete list of topics covered and to jump to a specific section. Download my free "Networking eBook": www.harouneducation.comAttend my weekly YouTube Live every Thursday's 8am-11am PT. Subscribe to my YouTube Channel to receive notifications. Learn more about my MBA Degree ProgramConnect with me: YouTube: ChrisHarounVenturesCompleteBusinessEducationInstagram @chrisharounLinkedIn: Chris HarounTwitter: @chris_harounFacebook: Haroun Education Ventures TikTok: @chrisharoun300How to forecast a P/E ratiov
In this engaging Gasparilla Overload conversation, Karlton and Vincent delve into the entrepreneurial journey, emphasizing the importance of building a support system, networking, and education. They discuss the challenges of scaling a business, the significance of resilience in overcoming adversity, and the parallels between health and entrepreneurship. The conversation highlights the need for persistence, collaboration, and the value of mentorship in achieving success.As You Listen:00:00 The Entrepreneurial Journey Begins 02:52 Building a Support System 06:08 The Importance of Education and Networking 09:09 Scaling Your Business 12:07 Overcoming Adversity in Entrepreneurship 15:01 Finding Resilience and Persistence 18:01 Health and Business: A Parallel Journey"Remember to forget where you were.""Don't try to do it all by yourself.""You have to let go to scale."
Education costs money but then so does ignorance"? Sir Claus Moser Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
In this episode of the Marketing Club on Clubhouse, host Favour Obasi-ike, MBA, MS discusses "Social Business: LinkedIn SEO Best Practices with Marketing Tactical Strategies". The conversation, with industry friends and guests Jolanta, Celeste, and David Baker, delves into the nuances of optimizing your LinkedIn presence to increase visibility and build a strong personal brand. The episode covers a range of topics, from the importance of a clean and professional LinkedIn profile URL to the strategic use of LinkedIn features like newsletters and polls. The speakers emphasize the long-term value of content creation, the significance of building an email list, and the power of leveraging AI tools to enhance your marketing efforts.This podcast episode is packed with actionable advice for anyone looking to leverage LinkedIn for business growth and personal branding and social business building.Learning TopicsLinkedIn Profile Optimization: Learn how to optimize your LinkedIn profile for maximum visibility, including the importance of a clean URL and a well-crafted headline.Content Strategy: Discover effective content strategies for LinkedIn, including the use of polls, GIFs, and newsletters to engage your audience.The Power of Email Marketing: Understand why building an email list is crucial for long-term business success and how to integrate it with your LinkedIn strategy.Leveraging AI Tools: Get insights into using AI tools like Shield App to analyze your LinkedIn performance and gain a competitive edge.Long-Term SEO Value: Learn about the long-term benefits of creating high-quality content and how it contributes to your overall SEO strategy.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps[00:00 - 01:53] Introduction to LinkedIn SEO and its importance for business growth.[01:53 - 05:26] The importance of a clean and professional LinkedIn profile URL.[05:26 - 08:08] How to optimize your LinkedIn headline and avoid keyword stuffing.[08:08 - 15:45] The long-term value of content and the 24-month yield of an article.[15:45 - 23:10] The importance of building an email list and not relying solely on social media platforms.[23:10 - 33:31] How to use LinkedIn polls to engage your audience and gather insights.[33:31 - 40:12] Using GIFs on LinkedIn to make your posts more visually appealing.[40:12 - 50:30] The benefits of creating a LinkedIn company profile and using newsletters.[50:30 - 01:05:00] Discussion on various AI tools and search engines like Perplexity, ChatGPT, and Gemini.[01:05:00 - 01:15:00] Guest David Baker shares his story about getting locked out of his LinkedIn account and the importance of owning your audience.[01:15:00 - 01:25:00] Introduction to Shield App, an AI tool for LinkedIn analytics.[01:25:00 - 01:36:45] Final thoughts and key takeaways from the speakers.Frequently Asked Questions (FAQs)Q: Why is it important to have a clean LinkedIn URL?A: A clean LinkedIn URL (e.g., linkedin.com/in/yourname) is crucial for SEO and personal branding. It makes your profile look more professional and easier to find. Avoid URLs with random numbers or characters, as they can hurt your visibility.Q: Should I use hashtags on LinkedIn?A: The speakers suggest that hashtags are not essential on LinkedIn. It's more important to create high-quality content that resonates with your target audience. However, if you do use hashtags, use them sparingly and strategically.Q: How can I make my LinkedIn posts more engaging?A: You can use polls, GIFs, and visually appealing content to make your posts more engaging. Polls are a great way to interact with your audience and gather feedback, while GIFs can add a touch of personality to your posts.Q: What is the Shield App?A: Shield App is an AI-powered analytics tool for LinkedIn. It helps you track your content performance, understand your audience, and gain insights to improve your LinkedIn strategy. The speakers recommend it as a valuable tool for serious LinkedIn users.Q: Why is building an email list so important?A: You don't own your social media followers. If you get locked out of your account or the platform changes its algorithm, you could lose your audience. An email list gives you a direct line of communication with your followers that you control.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The battles that count aren't the ones for gold medals. The struggles within yourself - the invisible, inevitable battles inside all of us - that's where it's at. - Jesse Owens. Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com