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Are you ready to take your podcast from a passion project to a monetization-based international business advertising/marketing tool? In this comprehensive episode, host Favour Obasi-ike, MBA, MS delivers an in-depth masterclass on leveraging podcast SEO and monetization strategies for international business growth. This session is the final installment in a series focused on helping podcasters and business owners build sustainable, globally-reaching content strategies.Favour explores the critical intersection of podcasting, search engine optimization, and international business development. The episode covers essential topics including multilingual content localization, performance benchmarks, download metrics, and how to position podcasts for passive monetization through advertising networks.Key highlights include real-world success stories from clients who have transformed their podcasts into powerful SEO assets, including a case study of turning 50 podcast episodes into 50 optimized blog posts that now rank on Google's AI-powered search results. Favour also demonstrates how his own podcast appears in Google's featured snippets and AI mode results, providing concrete proof of the strategies discussed.The episode features interactive discussions with community members Juliana, Celeste, and others who share their own experiences with SEO implementation, AI optimization (AIO), and the tangible business results they've achieved. Juliana shares an exciting success story about landing a major client through Google Gemini recommendations, directly attributable to SEO work completed three years prior with FavourThis episode is essential listening for podcasters, content creators, coaches, consultants, and international business owners who want to understand how to build long-term digital assets, increase discoverability across global markets, and create multiple revenue streams through strategic content optimization.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineWhat You'll Learn:International SEO Fundamentals: How to optimize your podcast content for multiple languages, regions, and search engines (Google.com, Google.co.uk, and beyond).Monetization Metrics That Matter: Understanding downloads vs. unique listeners, 7-day and 30-day performance benchmarks, and what advertising networks look for.Multilingual Content Strategy: Leveraging localization and translation features to expand your audience across different cultures and languages.Podcast-to-Blog Conversion: The proven method of turning podcast episodes into SEO-optimized blog posts that rank on Google and drive traffic back to your audio content.AI Optimization (AIO): How to position your content to appear in Google's AI mode, featured snippets, and AI-powered recommendation engines like Google Gemini.Real Results: Case studies including a client whose emotional coaching podcast now ranks on Google, and a CPA who landed a major client through Gemini AI recommendations.Long-Term Asset Building: Why SEO is a marathon, not a sprint, and how work done today pays dividends for years to come.Detailed Episode TimestampsIntroduction & Overview (00:00 - 05:55) 00:00 - 00:13: Episode title: "Podcast SEO Monetization for International Businesses". 00:13 - 00:45: Welcome and call to subscribe to We Don't Play Podcast. 00:45 - 01:27: Overview: International business connections through podcasting. 01:27 - 02:31: Performance benchmarks: Downloads vs. unique listeners, measuring success. 02:31 - 03:33: Building sustainable growth and niche dominance. 03:33 - 04:48: Multilingual content and localization strategies. 04:48 - 05:55: International perspective: Moving beyond regional thinking.International SEO Strategy (05:55 - 10:03) 05:55 - 06:58: Analytics insights: Tracking international audience growth. 06:58 - 08:04: Case study introduction: Client success with emotional coaching podcast. 08:04 - 09:09: Turning 50 podcast episodes into 50 SEO-optimized blogs. 09:09 - 10:03: Podcast-to-blog strategy and long-term asset building.Content Conversion & Client Success Stories (10:03 - 15:00) 10:03 - 11:00: Amazon book-to-podcast conversion strategy. 11:00 - 12:00: Passive vs. active content consumption patterns. 12:00 - 13:00: Multi-platform distribution: Spotify, Apple Podcasts, YouTube. 13:00 - 14:00: Clubhouse as a content creation and community building platform. 14:00 - 15:00: Real-time engagement and relationship building.Technical SEO Implementation (15:00 - 20:00) 15:00 - 16:00: Search engine algorithms and content discoverability. 16:00 - 17:00: Metadata optimization for podcasts. 17:00 - 18:00: Location-specific SEO strategies. 18:00 - 19:00: Building booking systems and conversion pathways. 19:00 - 20:00: Creating "red carpet" experiences for potential clients.Monetization Strategies (20:00 - 25:00) 20:00 - 21:00: Advertising network requirements and download thresholds. 21:00 - 22:00: Passive income through podcast monetization. 22:00 - 23:00: Building credibility through consistent content. 23:00 - 24:00: Long-term revenue stream development. 24:00 - 25:00: International market opportunities.Community Engagement & Live Discussion (25:00 - 30:00) 25:00 - 26:22: Community building on Clubhouse since 2020. 26:22 - 27:40: Prayer and intentionality in content creation. 27:40 - 28:40: Daily room commitment and audience engagement. 28:40 - 29:19: Juliana's Success Story: Landing a major CPA client through Google Gemini. 29:19 - 30:00: AI Optimization (AIO) and its importance.AI-Powered Search Results (30:00 - 35:00) 30:00 - 31:11: SEO as a long-term investment: Results from work done 3 years ago. 31:11 - 32:30: Live Demonstration: Host's podcast appearing in Google AI mode with timestamp references. 32:30 - 33:50: Dual focus: Local search dominance + global revenue streams. 33:50 - 34:30: International markets and currency considerations (Shopify example). 34:30 - 35:00: Technical factors: IP address, API, LLM, search history.Actionable Strategies & Takeaways (35:00 - 39:07) 35:00 - 35:50: Being intentional about topics of interest. 35:50 - 36:20: Importance of independent research and validation. 36:20 - 37:18: Celeste's Reflection: Community value and 2026 goals. 37:18 - 38:00: Top 3 priorities: Booking system, financial management, business structure. 38:00 - 38:46: Encouragement and resources for implementation. 38:46 - 39:07: Closing remarks and invitation to daily rooms.This episode is perfect for:Podcasters looking to monetize their content.International business owners seeking global visibility.Coaches and consultants building authority online.Content creators wanting to maximize their reach.Marketers interested in AI optimization strategies.Episode Tags/KeywordsPodcast SEO, International Business, Podcast Monetization, Multilingual Content, Content Localization, AI Optimization, AIO, Google Gemini, Featured Snippets, Download Metrics, Passive Income, Content Repurposing, Blog Strategy, Digital Marketing, Search Engine Optimization, Global Revenue Streams, Podcast Analytics, Advertising Networks, Authority Building, Long-term Strategy, Clubhouse Marketing, Community Building, Business Growth, Online Visibility, International Markets.Target AudiencePodcasters seeking monetization strategies.International business owners.Digital marketers and SEO professionals.Coaches and consultants.Content creators and influencers.Entrepreneurs building online presence.Small business owners expanding globally.Marketing professionals learning AI optimization.Anyone interested in passive income through content.This episode is part of the We Don't PLAY!™️ Podcast series, hosted by Favour Obasi-Ike, focusing on practical digital marketing strategies for business growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learn more about Karen and buy your prosperity pillow at: https://www.americanprosperitypillow.com/https://www.tiktok.com/@americanprosperitypillowhttps://www.linkedin.com/in/homefrosting/Show Notes:

Combining a business with a podcast creates a powerful "win-win" scenario for national brands. This episode, Favour Obasi-ike, MBA, MS unpacks how to transform your podcast from a simple communication channel into a strategic, long-term business asset. The core mission is to educate and inform your audience with valuable content that builds authority and keeps them returning. By focusing on foundational SEO, strategic content creation, and data-driven analytics, businesses can create evergreen assets that drive monetization. This approach shifts the focus from fleeting social media metrics to lasting search intent, ensuring your content serves your audience precisely when they need it, paving the way for profitable growth through advertisements, sponsorships, and subscriptions.Host Information & ResourcesReady to apply these strategies to your business? Visit playinc.online or click the link in the show description to schedule a complimentary 30-minute website audit.Favour will personally send you a recording of the audit, showing you what's happening from the outside looking in, and provide actionable next steps.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online--------------------------------------------------------------------------------Key Topics & Timestamps1. [00:00] Introduction: The Power of Podcasting for BusinessesThis session is the third installment in a comprehensive series exploring podcasting strategies for local, regional, national, and international businesses. The central argument is that a podcast is more than just a marketing tool; when paired with a business, it becomes a win-win engine for growth. The fundamental mission of any business podcast is to educate and inform its audience, providing value that fosters loyalty and repeat engagement. However, before a business can effectively monetize its content, it must first establish a solid, discoverable presence within the vast podcasting ecosystem.2. [02:15] Foundational SEO: Is Your Podcast Discoverable?Monetization is impossible if your target audience cannot find your show. The first and most critical step for any business podcaster is to verify that their show is listed and discoverable across the podcast ecosystem. This foundational presence is the bedrock upon which all growth and revenue strategies are built. You can use the following free tools to check your podcast's visibility:• pod.link• ivy.fm• listennotes.comOnce you've confirmed your podcast is registered and accessible, you can begin to implement the core monetization strategies that this discoverability enables.3. [04:30] Three Pillars of Monetization: An OverviewThe world of podcast monetization can be complex and overwhelming. To simplify the process, this episode focuses on three primary methods that form the foundation of a sustainable revenue strategy. By understanding these core pillars, you can choose the path that best aligns with your business goals and audience. The three monetization models are:1. Advertisements2. Sponsorships3. SubscriptionsThe effectiveness of these strategies is often determined by a crucial technical decision made at the very beginning of the podcasting journey: the choice of a hosting platform.4. [06:00] Strategic Decision 1: Choosing Your Hosting PlatformSelecting a podcast host is not merely a technical detail; it is a strategic business decision that directly impacts your ability to generate revenue. It is crucial to choose a platform that is IAB (Interactive Advertising Bureau) certified, as this is often a prerequisite for receiving ads from major networks. Your hosting platform manages your RSS (Really Simple Syndication) feed, which is the technology responsible for distributing your episodes to directories like Apple Podcasts and Spotify. This RSS feed is the gateway to monetization, and it contains a surprisingly powerful and often overlooked setting that directly impacts your national reach: the language selection.5. [08:45] The Underrated National SEO Tactic: Language SelectionSmall technical settings can have an outsized impact on audience reach, and the language selection within your RSS feed is a prime example for national businesses. Correctly setting your podcast's language codec is a powerful and underrated SEO tactic. For a national business operating in the United States, for instance, setting the language to English, United States signals to algorithms that your content is specifically relevant to that national audience. This simple choice places your show "within that bracket in the algorithm," because as the speaker emphasizes, "nation and language go together."6. [12:10] The 2026 Strategy: From Fleeting Reach to Lasting IntentIn a world of short-term social media metrics, the key to long-term success is building durable, evergreen assets. While a social media post can become "obsolete tomorrow," a podcast episode focused on search intent can serve an audience for years to come. The strategic goal for 2026 and beyond is to shift focus from impressions and reach to intent. As illustrated by the "how to tie a tie" analogy, intent-driven content provides a solution at the exact moment a person needs it, creating a powerful and valuable connection that builds trust and authority.7. [15:30] Data-Driven Monetization: Using Analytics to Find OpportunityMonetization should never be based on guesswork. Podcast analytics provide the data necessary to uncover specific, actionable opportunities within your listener base. By analyzing your listener data, a national business can move from broad assumptions to targeted strategies. Your analytics can answer critical questions like:• Which are the top 5 cities listening to your show?• Which states, zip codes, counties, or districts have the most listeners?• What day of the week and time of day generate the most engagement?This data is invaluable. It allows a business to strategically partner with influencers in high-engagement cities, target sponsorships to specific regions, or schedule episode releases for maximum impact, turning insights into income.8. [18:00] Monetization Models In-Depth: Profit vs. AccessibilityThe best monetization model depends on your business's goals, specifically the balance between maximizing audience access and maximizing profit margins. Each of the three primary models offers a different trade-off. While a business can choose any model, they can also be viewed as a strategic progression: using advertisements to build broad awareness, leveraging that audience for targeted sponsorships, and finally converting the most dedicated listeners into high-value subscribers.Advertisements• Accessibility: High• Profit: Low• CPM: ~$10 - $30• Analysis: This model is ideal for building broad brand awareness. While direct profit is lower, the high accessibility generates significant activity and gets your brand name in front of the largest possible audience.Sponsorships• Accessibility: Low• Profit: Moderate• CPM: ~$25 - $50 (with rates around 40−50 being for highly targeted, premium placements)• Analysis: Sponsorships are more targeted and context-driven, focusing on a specific audience or niche. Because the partnership is more direct and relevant to the listener, the profit potential is higher than with general advertisements.Subscriptions• Accessibility: Varies (requires a private offering)• Profit: High potential• Mechanism: This model is typically executed by offering exclusive bonus content through a private RSS feed, which is separate from the public feed that distributes to apps like Apple and Spotify. A subscription can unlock access to a private community, a members-only forum, a swag bag, or exclusive meetups, creating a high-value offering for your most dedicated listeners.9. [24:00] Content in Action: Podcast Formats & SEO ChecklistSuccessful podcasting requires a deliberate approach to both the creative format of your content and the technical SEO that ensures it gets discovered. Mastering these elements will position your podcast for maximum impact and growth.Podcast Formats to Consider: ◦ Solo (Monologue) ◦ Interview ◦ Co-host ◦ Roundtable (three or more people) ◦ Theme / FacelessEssential Podcast SEO Checklist: ◦ Podcast Title ◦ Author Name ◦ Podcast Description ◦ Episode Title ◦ Episode Description ◦ Podcast Art Cover ◦ Episode Art CoverBy optimizing these foundational elements, you ensure that every episode you produce has the best possible chance of reaching its intended audience and contributing to your business's bottom line.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you're offered a seat on a rocket ship, don't ask what seat! Just get on. ― Sheryl Sandberg. Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Favour Obasi-ike, MBA, MS introduces this episode reframes “monetization” as a value exchange, built on the core truth that “there's no conversion that started without a conversation.” It presents a strategic model where financial returns are the natural result of building trust through dialogue. Applying this specifically to regional businesses, the discussion outlines strategic podcasting techniques to improve search engine visibility and drive revenue.The key tactic is the deliberate use of geographic keywords within episode titles, scripts, and author fields to dominate local search results. By treating a podcast as permanent intellectual property rather than just a marketing tool, businesses create a lasting reference point that validates their brand through expert conversations, building consumer trust and market authority.This value-exchange model is powered by converting listener attention into growth through methods like pre-roll ads, affiliate partnerships, and private subscriptions. Furthermore, the speaker advises using analytics to identify high-performing locations, allowing businesses to refine their content and promotional strategies for specific audiences. Ultimately, consistent, helpful audio content serves as the foundational engine for long-term customer loyalty, where monetization is the direct outcome of the deep relationships built through strategic, SEO-focused conversations.Key Takeaways: Actionable Insights• Local First, Regional Second: Even international brands are local to someone. The foundational strategy is to dominate your immediate search radius (5-25 miles) by embedding location-specific keywords—such as city, state, province, or zip code—directly into your podcast titles, spoken content, and show notes. This ensures you are discoverable by the customers actively searching for services in your specific operational areas.• Conversation Before Conversion: The speaker's primary argument is that trust is the essential precursor to any transaction. A podcast's main function should be to initiate meaningful conversations and consistently answer customer questions. This process naturally builds the credibility and trust required to guide a listener toward becoming a loyal customer, making the "sale" a frictionless conclusion to a relationship, not a high-pressure pitch.• Podcast as an Intellectual Property Asset: Your podcast should be treated as a core business asset, on par with your domain name or email list. It functions as a permanent, searchable "place of reference" that validates your expertise and builds long-term equity. As the speaker notes, a successful podcast creates listenership, authorship, and readership—"it's a lot of ship sailing"—that expands into partnerships and affiliate relationships.• Give Them What They Want, Then What They Need: This two-step engagement strategy is crucial for audience growth and retention. The speaker reveals their strategic thinking: "Give them what they need first, right? Let me actually put it this way. Give them what they want and then give them what they need." First, attract new listeners with content that answers what they want (their direct search queries). Then, build loyalty and authority by providing the deeper, more valuable content they truly need.Concluding TransitionWith these foundational principles established, the episode transitions into the specific, tactical SEO strategies that bring this value-driven approach to life.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineTimestamped Segments• [00:00:00] Introduction: Why Regional Businesses Need Podcast SEO ◦ Favour outlines the opportunity for regional businesses to build trust, loyalty, and brand awareness through location-focused content.• [00:05:15] The Core Strategy: Hyper-Local Targeting ◦ Details on how to use specific city, state, and province names in episode titles and spoken scripts to attract local search traffic.• [00:09:30] Redefining Monetization: Trust and Conversation ◦ Favour argues that monetization is an outcome of trust, which is built through valuable conversations, not direct sales pitches.• [00:14:00] Tactical Content Planning ◦ Keyword Strategy: How to build content around core business keywords (e.g., "cooking") and then niche down into specifics ("vegan cooking," "pressure cooking"). ◦ FAQ Episodes: The strategy of creating dedicated FAQ episodes for each business location to address unique regional customer questions. ◦ The "Album Drop" Strategy: An explanation of releasing all location-specific FAQ episodes simultaneously to maximize reach and impact.• [00:21:45] Advanced SEO & Platform Tactics ◦ Author Name Optimization: How to structure the podcast's "author" field to include business locations (e.g., "My Restaurant | Seattle | Honolulu | Las Vegas"). ◦ The Power of Voice: Imagine listening to your brand's CEO sending a message directly to you, "documenting their journey with you on live mode" - this tactic creates a permanent "reference point" that builds unparalleled trust.• [00:28:10] The Podcast as a Business Asset ◦ Positioning the podcast as a core piece of intellectual property that builds listenership, authorship, partnerships, and affiliate relationships.• [00:32:00] Monetization Mechanics Explained ◦ A breakdown of ad formats like pre-rolls, mid-rolls, and post-rolls, comparing them to YouTube's ad model. ◦ Discussion on building private, subscription-based podcasts for premium content.• [00:41:00] Live Q&A: Getting Started with Podcasting (with Kelcey) ◦ A new podcaster asks for advice on where to start with her faith-based podcast and monetization.• [00:55:30] Core Digital Assets: Domain & Email List ◦ The speaker emphasizes that your domain and email list are critical assets, using the analogy: "Just like you have an address and a mail box is the same way you have a website and a mailbox."• [01:05:00] Closing Remarks and Call to Action ◦ Favour summarizes the key points and directs listeners to connect for a free audit.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How wonderful it is that nobody need wait a single moment before starting to improve the world. –Anne Frank Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down 'happy'. They told me I didn't understand the assignment, and I told them they didn't understand life. Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Start where you are. Use what you have. Do what you can. – Arthur Ashe Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Friday - Clark Stinks day! Christa shares Clark Stinks posts with Clark. Submit yours at Clark.com/ClarkStinks.  Also in this episode, the job market is in a lower gear as businesses continue to lay off employees and slow hiring. Clark's take? There's an opportunity in the marketplace. If you've been laid off or you feel anxious about your job right now, consider Clark's perspective as a lifelong entrepreneur.  Clark Stinks: Segments 1 & 2 When 1 Door Closes…: Segment 3 Ask Clark: Segment 4 Mentioned on the show: 7 Money Mistakes You Might Be Making at the Gas Station Is Now a Good Time To Refinance Your Mortgage? Why You Should Avoid These Free Offers From Verizon, AT&T and T-Mobile The Best Cell Phone Plan Deals in January Top 7 Ways To Shop Safely Online Costco Travel: 5 Things To Know Before You Book 5 Things to Know About the Costco Car Rental Program SCORE: Free Small Business Mentorship and Resources What Is an HSA Account and How Does It Work? Where Should I Set Up My Health Savings Account (HSA)? The best deals on TVs available now! Report: The #1 Internet Provider in America Internet Price War: Why Now Is a Good Time To Threaten To Cancel Clark.com resources: Episode transcripts Community.Clark.com  /  Ask Clark Clark.com daily money newsletter Consumer Action Center Free Helpline: 636-492-5275 Learn more about your ad choices: megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcast SEO and monetization strategies tailored for local businesses is today's episode discussion. Favour Obasi-ike emphasizes the importance of metadata, noting that elements like podcast titles, descriptions, and author names serve as critical search signals for discovery.By treats these fields as structured data, creators can establish local authority and ensure their content surfaces in specific user queries across platforms like Spotify and Apple Podcasts.The source further highlights the compounding value of backlinking, explaining how consistent episode releases create a vast network of searchable links that drive traffic back to a brand's website. Ultimately, the text argues that a well-optimized podcast acts as a long-term intellectual property asset that builds credibility and solves audience problems through searchable, evergreen audio content.In the 2026 search ecosystem, local visibility is no longer a matter of chance; it is a matter of engineering. This episode serves as a strategic blueprint for local businesses to command "page dominance" by transforming audio content into a high-authority digital asset. By deploying a "spread map" strategy—scaling influence from local roots to international authority—business owners can ensure their brand is the definitive answer to specific consumer queries.The objective is to move beyond the "hobbyist" mindset and treat podcasting as a capital-efficient SEO machine. We explore how to build an "engine" that runs independently via technical metadata and RSS syndication, allowing your brand to reside permanently in the search database.Key Takeaways for Local Business Owners1. Metadata is Your Search ID: Your title, author field, and description must match the exact phrases your customers use. If your "ID" doesn't match the search query, the algorithm cannot process your "legal documents," and your business remains invisible.2. Exploit the 50x50 Rule: Syndication is a volume game. By appearing on 50 platforms, you create thousands of high-authority backlinks. This sheer volume of structured data makes your brand unavoidable in local searches.3. Implementation over Information: ROI is the result of action, not note-taking. Podcasting is a long-term index fund for your brand; the earlier you start the "audio documentation," the more interest your digital legacy accrues. Move from "doer" to "architect" today.Need to Book An Appointment?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlinePodcast Timestamps[00:00:00] – The Spread Map: Establishing the strategic journey from local business to international brand authority.[00:03:00] – Statistical Authority: Reviewing personal benchmarks (600 episodes, 156 countries) as a model for growth.[00:06:00] – The Harry Potter Paradox: Why naming your show for the "benefit" is the only way to be found before you are famous.[00:10:00] – The Psychology of Blue Links: Why "Blue Links" signify trust and confidence in the search results.[00:14:00] – Spotify Signal Case Study: Using the phrase "workout habits for men over 40" to identify exact-match search signals.[00:22:00] – Compounding Link Math: The 50x50 breakdown of how to generate 2,500 links across platforms like SiriusXM and iHeart.[00:31:00] – The Celese Interaction: Overcoming ADHD and task-paralysis by choosing documentation over perfection.[00:45:00] – The Legacy Challenge: Transitioning from a task-based worker to a legacy-based brand architect.The Mathematics of Syndication & The "Compounding Effect"Strategic dominance is a function of Depth and Cadence. While frequency is important, "Depth" is determined by your average episode length. A 60-minute episode provides sixty times more data points for an algorithm to index than a one-minute clip.The true ROI of podcasting is found in the Compounding Link Formula:50 Episodes (One year of weekly audio documentation) x 50 Distribution Platforms (Apple, Spotify, SiriusXM, Podchaser, Castbox, iHeart, etc.) = 2,500 High-Authority BacklinksThis volume creates a "digital balloon that never pops." As you add more helium (content), the structure becomes stiffer and more secure. To maximize this, maintain a Cadence (release cycle) closer to "1" (daily). A faster cadence spins the RSS feed more frequently, signaling to search engines that your brand is an active, relevant authority.The following 15 monetization levers are the tactical parameters required to convert conversational documentation into long-term ROI and a lasting digital legacy.Episode Breakdown on the 15 Monetization StrategiesPART 1: CORE DISCOVERY METADATA (Your Digital ID Card)1. Podcast TitleExecution: Match the show name to the specific topic or core benefit your audience seeks.So What? Listeners search for solutions and interests, not your name. A descriptive title ensures discoverability in search before you have a famous brand.2. Podcast DescriptionExecution: Exploit the full ~4,000-character limit as a "Search Bank." Use refined keywords, clear value propositions, and a strong call-to-action.So What? This is your show's primary Search ID. If it doesn't match user queries, algorithms can't "read" or rank your content effectively.3. Author/Host FieldExecution: Strategically expand your name with professional identifiers (e.g., "Alex Chen | Venture Capital Analyst").So What? This data feeds APIs and LLMs, establishing your niche authority within recommendation systems and digital assistants.4. Genre & Category SelectionExecution: Use platform hierarchies (e.g., ListenNotes, Apple) to select precise Primary, Secondary, and Tertiary categories.So What? Correct categorization moves you from competing with millions of general shows to dominating a specific, interested listener ecosystem.5. Episode TitleExecution: Adopt a clear, "Guest-First" or "Topic-First" naming convention (e.g., "Dr. Sarah Lee: The Neuroscience of Sleep").So What? It maximizes clarity for listeners and SEO. A guest's name at the front captures their audience and amplifies "link juice" to that episode URL.6. Episode DescriptionExecution: Implement web-style formatting: use H2/H3 headers, bullet points, timestamps, and hyperlinks to key resources.So What? Structured data helps both listeners scan and bots "dissect" your content, boosting engagement metrics and canonical linking power.PART 2: VISUAL & TECHNICAL EXECUTION7. Podcast Cover ArtExecution: Command professionalism with compliant, 3000 x 3000 pixels, visually simple art that is legible at thumbnail size.So What? High-quality, optimized art provides an immediate competitive edge against the significant portion of shows using amateur visuals.8. Episode Cover Art (Optional but Powerful)Execution: For key interviews, create guest-centric visuals that differ from your main show art.So What? Visual differentiation in a subscriber's feed signals unique, fresh value, increasing click-through rates for specific high-interest topics.9. Ad Roll PlacementsExecution: Strategically engineer ad breaks: pre-roll (for direct response), mid-roll (for highest attention), post-roll (for brand storytelling).So What? These are primary monetization vehicles. Placement affects listener retention and ad performance by capturing attention at different psychological stages.10. RSS Feed ManagementExecution: Balance your public RSS feed with private, gated feeds (via platforms like Hello Audio or Supercast) for bonus or premium content.So What? Private feeds enable direct community monetization and foster loyalty by delivering exclusive, "trust-based" content to high-value subscribers.PART 3: DISTRIBUTION & AMPLIFICATION11. Email & Affiliate LeverageExecution: Use automated tools to turn podcast transcripts into newsletter content that drives traffic to affiliate offers or key resources.So What? This captures high-intent listeners where they live (their inbox), converting passive listening into measurable action.12. Social Media DistributionExecution: Systematically cross-post short, thematic audio clips (with captions and video) to platforms like LinkedIn and Instagram.So What? It transforms one hour of recording into weeks of "top-of-funnel" awareness, building connection volume and attracting new audiences.13. Backlink GenerationExecution: Understand that every major hosting platform (Spotify, Apple) creates a backlink to your website from your show profile.So What? This generates vital "link juice" from high-authority domains, strengthening your primary website's search engine ranking.14. Website Integration & AnalyticsExecution: Host a dedicated podcast page on your site and connect it to Google Search Console.So What? This allows you to track how people find and interact with your podcast via search, providing data to refine your topic and keyword strategy.15. Sonic Branding (Musical Intelligence)Execution: Deploy a distinct instrumental theme for each season or series.So What? A fresh sonic identity signals a new "era" or focus for your show, boosting production value and maintaining listener retention through auditory novelty.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We can easily forgive a child who is afraid of the dark; the real tragedy of life is when men are afraid of the light. - Plato Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

On today's episode, Lawfare Senior Editor Scott R. Anderson sits down with Lawfare Contributing Editor Professor Ashley Deeks of the University of Virginia School of Law and Professor Kristen Eichensehr of Harvard Law School to discuss their recent article entitled, "Federalism and the New National Security," recently published in the Harvard Law Review.Together, they discuss the new ways that states are engaging in national security policy (which Deeks and Eichensehr call "entrepreneurial federalism"), the costs and benefits of such practices, and strategies for how the states and the various branches of the federal government should engage with them.To receive ad-free podcasts, become a Lawfare Material Supporter at www.patreon.com/lawfare. You can also support Lawfare by making a one-time donation at https://givebutter.com/lawfare-institute.Support this show http://supporter.acast.com/lawfare. Hosted on Acast. See acast.com/privacy for more information.

This episode unpacks how Eventbrite marketing and SEO can be used to grow a business and sell tickets through organic search. Favour Obasi-ike emphasizes that placing targeted keywords at the beginning of event titles is crucial for creating effective URL (uniform resource locators) slugs that rank well on search engines. To build trust and boost visibility, event organizers should also embed YouTube videos and utilize back-linking strategies within event descriptions. Real-world case studies discussed illustrate that scheduling events at least one month in advance allows search algorithms sufficient time to index the content and reach potential attendees. Even after an event concludes, Favour notes that active links continue to drive traffic, serving as a long-term asset for brand awareness. Ultimately, the source advocates for a data-driven approach that combines strategic messaging with technical SEO to ensure sustainable audience growth.Need to Book An Appointment?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps[00:00:00] Introduction: Why Eventbrite is a Hidden SEO GoldmineThe episode begins by positioning Eventbrite as a critical platform for business marketing, lead generation, and product promotion, beyond mere event discovery. The emphasis is on creating every listing with the "searcher's benefit" in mind, focusing on how the event serves the needs of a potential attendee actively searching for a solution. This strategic mindset is the key to unlocking the platform's potential and leads directly into the most critical setup step for organic success.[00:05:30] The Single Most Important SEO Factor: Your Event TitleThe event title is presented as the most crucial element for SEO success because it directly generates the event's URL slug. Placing primary keywords at the beginning of the title ensures they appear at the start of the URL, dramatically improving visibility on Google and Eventbrite. Conversely, placing keywords at the end creates a less effective URL and weakens search ranking from the outset. Getting this step wrong can undermine the entire organic marketing effort.[00:12:15] The Long-Term Value of an Eventbrite ListingA unique feature of Eventbrite is that its event links remain active and discoverable long after an event ends. These expired listings function as permanent digital assets that continue to house links to websites, YouTube videos, and other resources. As such, an old event page acts as a long-term digital billboard, continuously driving traffic and brand visibility for months or years. This sets the stage for a practical case study.[00:17:45] Case Study 1: The Wreath-Making Workshop (A Paid Event Strategy)This case study demonstrates timing, targeting, and iterative improvement by combining organic SEO with minimal paid ads. A client's first workshop failed due to a two-week lead time, which was insufficient for search engine indexing. For the second attempt, strategic changes were made: scheduling four weeks in advance for algorithm indexing, creating a high-quality 4K promotional video, and running hyper-targeted Facebook ads with a $5/day test budget aimed at building community. The result was a sold-out event, providing a repeatable formula for marketing local, paid events.[00:31:00] Technical SEO Deep Dive: Why Your Website Pages Get De-IndexedThis section explains technical reasons for losing search ranking over time. Key factors include the "Last Modified" date in a website's XML sitemap, which signals content freshness to search engines; the 24-month lifespan of a blog post's SEO relevance if left untouched; and the actionable "update rule" of updating two old pages for every new one published. A contrast is drawn with podcast RSS feeds, which re-index the entire channel with each new episode, highlighting a unique SEO benefit of podcasting. This reinforces the importance of an updated digital presence to support event marketing.[00:48:15] Case Study 2: The Junk Journaling Workshop (A Free Event Strategy)This case study proves the core SEO principles work for a free event launched by a brand-new account with zero prior audience. The client created a new Eventbrite listing for a niche craft workshop with one month of lead time. Relying purely on organic discovery, all 10 free slots sold out to unknown attendees. The 10 conversions came from just 88 page views, indicating a highly effective, targeted listing. Page views continued to climb after sell-out, proving Eventbrite pages remain active SEO assets. The next step is community building.[00:55:30] The Post-Event Pivot: From Attendees to a CommunityThe conclusion shifts focus to the true metric of success: not just tickets sold, but building a returning community. The recommended strategy involves using a post-event QR code linked to a survey to gather feedback. For free events, this is a critical opportunity to ask attendees if they would return for a paid event, gauging future viability and gaining consent for upselling. This final step transforms a single event into a sustainable, community-driven business model.Memorable Quotes:"The fault begins with the message. And if the message is wrong, everybody is confused.""It's not about how many tickets were sold. It's how many people came, saw, went back, and came back again.""For every one page that you publish, update the last two that I just want to make it easy."Actionable Takeaways & Memorable QuotesTop 3 Actionable Takeaways:1. Prioritize Your Title: Always place your primary keywords (e.g., "Marketing Workshop," "Cooking Class") at the very beginning of your Eventbrite title to create an SEO-optimized URL slug.2. Respect the 3-Week Rule: Launch your event at least three to four weeks in advance. This gives search engine algorithms the necessary time to index your page and show it to relevant audiences organically.3. Plan the Post-Event Follow-Up: The event isn't over when it ends. Use a simple QR code survey to collect feedback and, for free events, to ask attendees if they would be willing to pay for a future version.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Everything you've ever wanted is on the other side of fear. - George Adair Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

“There is nothing wrong with you or any of us. We are absolutely beautiful, whole beings, just as we are, and we do not need to prove anything to anybody. You are everything already inside. You're the whole world.” —Carmell ClarkLife can look successful on the outside and still feel heavy, confusing, and isolating on the inside. Many women are carrying full lives while quietly questioning their direction, energy, and sense of self. This conversation names that tension without trying to rush it away.In this episode, Transformational Coach Carmell Clark shares her journey through entrepreneurship, loss, reinvention, and entrepreneurial trauma. Her work with women leaders is shaped by decades of experience helping others reconnect with confidence, clarity, and inner stability when life no longer fits.Listen when clarity feels distant and the pressure to hold it all together feels loud.Why women feel isolated even when surrounded by peopleThe difference between work life balance and balancing life and workHow confidence erodes despite competenceRadical self acceptance as the foundation of real confidenceEntrepreneurial trauma and loss of intrinsic motivationRewriting the stories that keep us stuckNon negotiables as a tool for alignmentWhy nothing is wrong with usConnect with Heather: WebsiteLinkedInInstagramFacebook YouTubeEpisode Highlights:01:33 From Wellness Center Founder to Global Coach06:52 Women Leaving Corporate 12:59 Common Challenges Women Face— Isolation, Balance, and Confidence20:36 Introducing Yourself Beyond Resumes26:21 The Secret to Finding Balance: Understanding Non-Negotiables33:10 Permission to Rest— Letting Go of Guilt  38:32 Managing Anxiety 43:22 Pandemic Business Impact— Loss, Reinvention & Grief49:13 Healing the Entrepreneurial Spirit 53:23 International Retreats— Unlocking Transformation for Women58:44 The Challenge of Taking Time for Yourself  1:02:26 Encouraging Women to Embrace Growth & RetreatsResources:

Imagine building a $60M company with just four employees — and then selling it. That is Adam Callinan's story with BottleKeeper. In this episode, he shares the constraints that allowed them to scale quickly, why they decided not to sign a deal with Mark Cuban after appearing on Shark Tank, and what ultimately made them sell. Our conversation centers on the common struggles in the entrepreneurial journey and the lessons Adam took into his next company, Pentane. Topics discussed: Introduction (00:00) Adam's introduction into entrepreneurship (01:33) How BottleKeeper became so successful (03:21) The downside of scaling with paid ads (07:09) How constraints help build a business (09:27) BottleKeeper's Shark Tank experience and why they passed on a deal (10:22) Why they decided to sell and how they built value buyers wanted (17:26) Entrepreneurial challenges and their costly growth mistakes (19:43) How Adam is building differently with Pentane (22:30) Social media and embracing authenticity in the age of AI (25:32) What brought you JOY today? (28:47) Resources: Sending your child to college will always be emotional but are you financially ready? Take the College Readiness Quiz for Parents: https://www.mitlinfinancial.com/college-readiness-quiz/ Doing your taxes might not be enJOYable but being more organized can make the process less painful. Get Your Gathering Your Tax Documents Checklist: https://www.mitlinfinancial.com/wp-content/uploads/2024/06/Mitlin_ChecklistForGatheringYourTaxDocuments_Form_062424_v2.pdf Will you be able to enJOY the Retirement you envision? Take the Retirement Ready Quiz: https://www.mitlinfinancial.com/retirement-planning-quiz/ Connect with Larry Sprung: LinkedIn: https://www.linkedin.com/in/lawrencesprung/ Instagram: https://www.instagram.com/larry_sprung/ Facebook: https://www.facebook.com/LawrenceDSprung/ X (Twitter): https://x.com/Lawrence_Sprung Connect with Adam Callinan: LinkedIn: https://www.linkedin.com/in/adammcallinan/ Instagram: http://instagram.com/adam_callinan X (Twitter): https://x.com/Adam_Callinan Website: https://pentane.com About Our Guest: Adam Callinan is the founder of Pentane, an advanced version of the system he used to earn $60M+ in profitable revenue with just 4 employees and 0 investors at his prior eCommerce company. Adam previously co-founded BottleKeeper, a bootstrapped eCommerce brand that achieved $8m in revenue in just its third year, with 0 employees. BottleKeeper later appeared on Shark Tank and was acquired in 2021 by Wind Point Partners/RTIC Outdoors, marking Adam's second exit. Adam lives in Montana, writes for INC, and hosts the Growth Mavericks podcast, in addition to being a husband, dad, and avid outdoorsman. Disclosure: Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site. This episode was produced by Podcast Boutique https://www.podcastboutique.com

We must not only act, but also dream; not only plan, but also believe. Anatole France Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

The actionable local SEO and marketing strategies for businesses to implement in 2026 with Favour Obasi-ike. The primary recommendation involves using QR codes as digital lead magnets to bridge the gap between physical locations and online platforms. This further emphasizes the power of podcast appearances and high-authority PR backlinks to establish brand credibility and improve search engine rankings. Additionally, the discussion explores short-form video tactics on YouTube and Instagram as tools to drive traffic to specific landing pages or low-ticket offers. The speakers conclude that consistent data tracking and strategic positioning are essential for scaling a local business effectively.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps & Key Takeaways1. The QR Code Renaissance: Your Digital Lead MagnetQR codes have re-emerged as a low-cost, high-impact tool for local marketing, serving as a powerful bridge between physical customer presence and digital engagement. More than just a link, a strategic QR code acts as a direct gateway for lead capture, data collection, and relationship building, turning passing interest into a measurable interaction.[00:02:30] The Core Tactic: Creating and Deploying QR Codes Implementing a successful QR code strategy involves a few key steps:Generation: Use a dedicated tool like flowcode.com to create a custom QR code.Destination Strategy: Instead of linking to a generic homepage, direct users to a specific, high-intent page on your website. This could be a contact page, location page, a special offer landing page, or an email list signup form. The goal is to make the next step clear and valuable.Physical Placement: Maximize local visibility by placing the QR code on a variety of physical assets, including brick-and-mortar storefront windows, flyers, business cards, leaflets, and even in collaboration with other local businesses like restaurants.[00:07:15] Case Study: The Loungewear Brand A 2023 case study of a loungewear client at the Arendelle Mills Mall demonstrates the power of this tactic. During the Christmas season, the business used QR codes to promote a raffle for a family loungewear set. Shoppers scanned the code to enter, which successfully:Built their email list with qualified, local leads.Drove both in-store and online sales by creating a direct engagement point.The campaign successfully accelerated their online business by focusing on the core brand message of family bonding, turning a simple raffle into a meaningful touchpoint that resonated with their target audience.[00:13:45] Critical Best Practices To ensure your QR code campaign is effective and avoids costly mistakes, follow these essential practices:Incentivize the Scan: Offer a compelling reason for someone to pull out their phone. Frame it as a gateway to exclusive sales, monthly offers, or entry into a contest.Test Before You Print: Before investing in hundreds of flyers or stickers, thoroughly test the QR code with multiple people and different devices to ensure it scans correctly and links to the right destination.Track the Interaction: On your backend system, verify that a scan is being registered. This is crucial for measuring the campaign's effectiveness and understanding user engagement.This direct, one-to-one engagement tactic sets the stage for a broader, community-focused strategy: live events.2. Front-End Offers: Building Community with EventsA "front-end offer" in this context is less about an immediate transaction and more about securing a customer's commitment. Local events are the perfect vehicle for this strategy, providing a platform to foster deeper relationships, build brand loyalty, and create a powerful feedback loop that traditional digital marketing often misses.[00:15:30] Case Study: The Junk Journaling Business This case study follows a client with a purely traditional, offline business and zero website traffic. The strategy and results were transformative:Problem: The client had zero website traffic and was operating a purely traditional, offline business, making them invisible to online search and limiting their growth to in-person interactions.Solution: The host advised creating a free, local event on Eventbrite. The event listing was strategically optimized with local SEO keywords like "junk journaling classes near me" to capture search intent.Results: Within just seven days, the Eventbrite page received 88 views. More impressively, all 10 available slots for the event—still a month away—were completely filled, validating immediate local demand.[00:23:00] The Post-Event Flywheel The value of a local event extends far beyond the event itself, creating a self-perpetuating cycle of engagement and growth:Deep Connection: Events provide a rare opportunity to build genuine, personal relationships with customers in a face-to-face setting.Network Effect: The "10 people know 10 people" principle comes into play. A small group of engaged attendees can quickly become powerful brand advocates, driving exponential word-of-mouth marketing.Feedback Loop: By using a QR code at the event, you can direct attendees to a survey. This gathers invaluable feedback for improving future events and understanding customer needs.Validating Paid Offers: The post-event survey is the perfect place to gauge interest in future paid workshops or events, allowing you to de-risk future business decisions by confirming demand before investing resources.From building community in person, the conversation shifts to scaling that trust and authority to a much wider digital audience.3. Podcast Guesting: Scaling Trust and AuthorityPodcast guesting is a powerful and often underutilized local SEO and public relations (PR) strategy. It offers a unique dual benefit: it builds personal brand trust through the intimate and authentic medium of voice, while simultaneously generating a high volume of valuable digital assets in the form of backlinks.[00:28:45] The Backlink Multiplier Effect Being a guest on a podcast is a superior backlink strategy compared to a simple guest article. A single podcast appearance can result in dozens of high-quality backlinks as the episode is syndicated across numerous platforms like Apple Podcasts, Spotify, iHeartRadio, and Pandora. Each platform that lists the episode with your name and website in the show notes creates a new backlink, amplifying your SEO impact from a single effort.[00:33:10] Building Your "Listen Score" Platforms like listennotes.com (using "Listen Score") and Podchaser.com (using "Power Score") provide metrics that quantify both audience trust and algorithmic credibility. Consistently appearing on podcasts directly improves these scores. A higher score signals to algorithms that you are a credible and relevant authority in your field, enhancing your overall brand authority and searchability.[00:36:00] Finding Your Platform Finding the right podcasts to appear on is a straightforward process:Recommended Tool: Use a podcast discovery platform like ivy.fm.Process: Search for topics relevant to your business or expertise. The tool will generate a list of relevant shows. From there, you can identify their contact information and craft a pitch to appear as a guest expert.The host's prepared tactics are then reinforced and expanded upon by real-world experiences from other experts who joined the discussion.4. Expert Discussion: Real-World PR, SEO, and Video StrategyIn the final segment, marketing experts Marc, John, and Pierre join the host to share recent experiences and insights, adding another layer of practical validation to the episode's core themes of PR, local SEO, and modern content strategy.[00:45:00] Mark's PR Case Study: The Power of a Single Backlink Marc shared two recent PR wins that perfectly illustrate the difference between brand presence and direct SEO value. The comparison highlights that the quality and type of a link are far more critical than the length of the feature.[00:58:15] John's YouTube & Low-Ticket Offer Strategy John provided a distilled look at his current content and sales funnel strategy, emphasizing speed and efficiency:YouTube Content Mix: He recommends a strategic blend of 30% shorts for top-of-funnel branding and discovery, combined with 70% long-form video for deeper audience engagement and education.Shorts-to-Revenue Funnel: An effective modern funnel uses shorts for the initial "branding" function—getting people to say, "Oh, yeah, that's interesting"—before driving traffic directly to a low-ticket offer ($27-$47) on a checkout page. This bypasses complex sales pages for high-volume, low-friction conversions.GeoGrid Inaccuracy: John noted that traditional local SEO geogrid mapping tools are becoming inaccurate. He shared an example where a manual, localized search showed his client in the top 3 results, while the geogrid software reported a rank of 8. This discrepancy demonstrates the unreliability of the tools and reinforces the need for new tracking methods.John's strategy provides a digital, high-velocity parallel to Tactic #2's front-end offers, using short-form video to secure low-friction commitment and rapidly build a revenue-generating audience.This expert discussion underscores the episode's key principles, bringing the focus back to the tangible actions listeners can take.Resources MentionedQR Code Generation: flowcode.comEvent Management: EventbritePodcast Discovery: ivy.fmPodcast Metrics: listennotes.com, Podchaser.comPrivacy-Focused Analytics: Fathom AnalyticsMarketing Experts Referenced: Maria Wendt, Joel Irway, Daniel Priestley, Sean Cannell, Daryl EavesConclusion & Call to ActionThis episode delivers a clear and compelling message: success in local marketing hinges on practical, strategic action. The tactics discussed—from QR codes and community events to podcasting and savvy PR—are not just theoretical concepts but proven methods for building visibility, trust, and revenue. The final challenge to the audience is to move from passive listening to active application. Choose one of these strategies, implement it for your business, and begin the journey to "listen, live, learn, and earn."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all. Dale Carnegie Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Real difficulties can be overcome; it is only the imaginary ones that are unconquerable. - Theodore Vail Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

The Founderz Lounge Episode #69 with Codie Aljets.In this episode, Don Varady and Steve Bon sit down with Codie Aljets of Sage Country Customs to unpack a story shaped by adversity, creativity, and grit. After a battle with stage 4 colorectal cancer, Codie was forced to slow down, reassess his priorities, and ultimately rebuild his life around purpose and craftsmanship.Codie shares how his journey from firefighter to full-time metal artist changed not just how he works, but how he thinks. The conversation dives into mindset, authenticity, pricing creative work, earning visibility in a niche market, and why consistency and learning matter more than chasing perfection.This is a raw, grounded conversation about turning hardship into direction, building something real, and doing work that actually reflects who you are.Timestamps:[00:00] Trailer[01:04] Catching up[02:45] Getting to know Codie[05:34] Medical struggles[08:30] The lightbulb moment[11:06] The metal art business[13:01] The beginning of craftsmanship[15:31] Turning passion into a business[18:52] Entrepreneurial mistakes[21:39] No more favors[23:25] Balancing quality with profitability[28:30] Marketing a niche business[31:31] Going international[34:36] Building a brand name[37:27] Scaling[41:53] Managing client expectations[45:37] Lessons for younger craftsmen[46:38] Dream collaboration[48:48] Hot take[51:01] Connect with Codie AljetsWebsite: https://www.codiealjetsart.com/[51:51] Codie's dogKey Takeaways:  • “What you carry in your mind ends up manifesting elsewhere in your body.” ~Codie Aljets [04:25]• “I don't care if I'm the best, but I want to at least succeed at what I do.” ~Codie Aljets [09:41]• “If you're not being seen, people aren't thinking about you.” ~Codie Aljets [27:26]• You've got to take those 100 or 200 no's to get that one yes. ~Codie Aljets [30:02]• “If you're not learning, you might as well be dead.” ~Codie Aljets [45:43]• If it's not authentic, nobody's going to come to you. ~Codie Aljets [46:33]Connect with Codie Aljets:Website: https://www.codiealjetsart.com/ Facebook: https://www.facebook.com/codie.aljets/ Instagram: https://www.instagram.com/sagecountrycustoms/ Connect with Don and Steve…Don Varady:Facebook: https://www.facebook.com/don.varady/ Instagram: https://www.instagram.com/donvarady/ LinkedIn: https://www.linkedin.com/in/don-varady-450896145 Steve Bon:LinkedIn: https://www.linkedin.com/in/stephenbon Instagram: https://instagram.com/stevebon8 Tune in to every episode on your favorite platform: Website: https://www.thefounderzlounge.com/ YouTube: https://www.youtube.com/@TheFounderzLounge Spotify: https://open.spotify.com/show/0Nurr4XjBE747qJ9Zjth0G Apple Music: https://podcasts.apple.com/us/podcast/the-founderz-lounge/id1461825349 The Founderz Lounge is Powered By:Clean Eatz:Facebook: https://www.facebook.com/CleanEatzLife/ Instagram: https://www.instagram.com/cleaneatzlife/ Website: https://cleaneatz.com/Youtube: https://www.youtube.com/channel/UCJRGrE-Xv4IMW_DbxSOTGGA Bon's Eye Marketing:Facebook: https://www.facebook.com/bonseyemarketing Instagram: https://www.linkedin.com/company/bon's-eye-marketing/ LinkedIn: https://www.linkedin.com/company/bon's-eye-marketing/ Website: https://bonseyeonline.com/ YouTube: https://www.youtube.com/@bonseyemarketing9477  

It is better to fail in originality than to succeed in imitation. - Herman Melville Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Our greatest glory is not in never falling, but in rising every time we fall. - Confucius. Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

This episode is a compilation of answers to YOUR questions that were asked directly from my listeners who attend my weekly business education YouTube live webcast. Topics covered include: Best way to approach investors on LinkedIn, What jobs are AI-proof, Should I get multiple mentors at work and more. Refer to chapter marks for a complete list of topics covered and to jump to a specific section. Download my free "Networking eBook": www.harouneducation.comAttend my weekly YouTube Live every Thursday's 8am-11am PT. Subscribe to my YouTube Channel to receive notifications. Learn more about my MBA Degree ProgramConnect with me: YouTube: ChrisHarounVenturesCompleteBusinessEducationInstagram @chrisharounLinkedIn: Chris HarounTwitter: @chris_harounFacebook: Haroun Education Ventures  TikTok: @chrisharoun300How to forecast a P/E ratio

An expert is a man who has made all the mistakes which can be made, in a narrow field. - Niels Bohr Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Opportunity is missed by most people because it is dressed in overalls and looks like work. " —Thomas Edison Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Are we still pro-capitalist?Capitalism today is a topic that sparks debate, discomfort, passion, optimism, criticism, and confusion — all at the same time. In our world of aspiring entrepreneurs, in our bubble…we can make our own case for the system we all operate in every day whether we acknowledge it or not.If you are an aspiring entrepreneur — capitalism is the only system that gives you the chance to build independence, meaning, income, ownership, and freedom on your own terms.  Entrepreneurial capitalism — remains the strongest system for individuals seeking autonomy, opportunity, creativity, innovation, and lifestyle freedom, especially in the digital age, in the age of A.I.In this episode, Case discusses how capitalism makes entrepreneurship possible.  And for aspiring entrepreneurs, that's the best-case scenario you could ever ask for. We explore why capitalism still works, benefits the beginner entrepreneur, empowers the overlooked, opens doors for people without privilege and remains the most effective path to personal freedom…despite its flaws.Your Action Plan Understand:What Capitalism Actually Is Why Aspiring Entrepreneurs Should Care The Flaws of Capitalism — And Why Entrepreneurs Still Win Digital Capitalism — The Great Equalizer The Foundation of Lifestyle FreedomTo have an enjoyable life  in our global, advanced tech society, you can create value.  To have the business, career, finances and lifestyle you desire, follow a proven path that has delivered in good times and bad.  The path of entrepreneurship. And online entrepreneurship is the fast track for aspiring entrepreneurs.Learn the skills, access the resources and be inspired to live the life of your dreams right here on the Ready Entrepreneur podcastTo find more resources, strategies and ideas for aspiring entrepreneurs visit the Ready Entrepreneur website: https://www.readyentrepreneur.com/To download a free guide for Preparing to Become an Online Entrepreneur, click here:  https://www.readyentrepreneur.com/start/You can get an exclusive discount on the ebook and audiobook version of Recast: The Aspiring Entrepreneur's Practical Guide to Getting Started with an Online Business click here: https://www.caselane.net/recastConnect with CaseFacebook: @readyentrepreneurHQ Instagram: @readyentrepreneur Twitter X: @caselaneworld Pinterest @caselane 

Can an entrepreneur grow faster with someone else's idea? And, what if franchising wasn't just for big corporations—but was a powerful tool for everyday entrepreneurs to scale their brands?? In this episode of Entrepreneurial Thinkers, Rob sits down with Gregory Ugwi, co-founder of WeFranch, to discuss how franchising is evolving in today's data-driven economy. From Gregory's unexpected journey from Nigeria, to Princeton, then Wall Street to tech entrepreneurship, to how technology and community are reshaping access to business ownership, this conversation uncovers how modern franchising can unlock opportunity, empower small business owners, and drive economic mobility in a rapidly changing world.Feel free to follow and engage with GREGORY here:LinkedIn: https://www.linkedin.com/in/gregory-ugwi/Business LinkedIn: https://www.linkedin.com/company/wefranchBusiness X: https://x.com/wefranchWebsite: https://wefranch.com/Email: gregory.ugwi@wefranch.comWe're so grateful to you, our growing audience of entrepreneurs, investors and community leaders interested in the human stories of the Entrepreneurial Thinkers behind entrepreneurial economies worldwide.As always we hope you enjoy each episode and Like, Follow, Subscribe or share with your friends. You can find our shows here, and our new Video Podcast, at “Entrepreneurial Thinkers” channel on YouTube. Plug in, relax and enjoy inspiring, educational and empowering conversations between Rob and our guests.¡Cheers y gracias!,Entrepreneurial Thinkers Team.Chapters00:00 Introduction to Entrepreneurial Thinkers03:12 Understanding Franchising and Its Importance05:48 The Role of Data in Franchising08:54 The Future of Franchising: Trends and Predictions12:00 WeFranch: Revolutionizing the Franchise Model14:59 The Two-Sided Marketplace of Franchising18:09 Gregory's Journey: From Goldman Sachs to WeFranch21:02 The Vision for WeFranch and Its Impact on Franchising24:07 Franchising Beyond the U.S.: A Global Perspective29:58 The Franchise Landscape in the U.S.32:00 Disruption in the Franchise Industry34:27 Building Relevance in a Competitive Market36:54 The Role of Franchisees in Business Growth39:46 Overcoming Barriers to Franchising44:02 Financing and Investment in Franchising50:00 Future Aspirations and Economic Mobility53:42 Key Questions for Aspiring Franchisors

In this comprehensive episode, host Favour Obasi-ike, joined by guests Celese Williams, Dr. Fashion, and Ryan Dennis, cuts through the noise to deliver the five most essential SEO fixes small businesses must implement in 2026. Moving beyond abstract theory, the discussion provides a masterclass in actionable strategy, covering the non-negotiable foundations of site architecture, the currency of strategic link building, the revenue-killing impact of slow site speed, the power of dominating local search, and the technical integrations needed to get indexed and noticed by search engines.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Key TakeawaysMaster Your Site Architecture: A well-structured website with proper canonical tags, optimized images, and clear headings is the non-negotiable foundation for both user experience and search engine visibility.Treat Links as Currency: Strategically build internal and external links, ensuring every piece of content has a corresponding URL on your website to build authority and drive traffic from multiple sources.Prioritize Blazing-Fast Speed: A slow website kills conversions and rankings. Actively manage site speed through optimized hosting, a Content Delivery Network (CDN), and compressed media files.Dominate Your Geographic Area: For businesses serving specific areas, embedding location data (maps, zip codes, city names) directly into your site is crucial for capturing "near me"searches.Integrate to Accelerate: Directly connect your website to Google Search Console and Bing Webmaster Tools and manually submit new content to get indexed significantly faster than waiting for organic crawls.Detailed Show Notes & Timestamps[00:00:00] Introduction: Setting the Stage for 2026Host Favour Obasi-ike kicks off the new year by tackling the evergreen challenge of Search Engine Optimization. He frames "fixing" SEO not as a one-time task but as a continuous process of optimization that is fundamental to brand awareness, website traffic, and revenue growth. He provides an initial call to action, directing listeners to the link in the show description to book a consultation or subscribe to his email list for ongoing insights. With the stage set, the episode transitions into the first and most foundational technical fix for any small business website.[00:04:15] SEO Fix #1: Site Architecture - The Foundation of Your Digital PresenceSite architecture is the fundamental blueprint of a website, dictating how both users and search engine algorithms navigate, understand, and value its content. A strong architecture is the bedrockof any successful digital presence, ensuring content is organized, accessible, and easily discoverable.Key components of a robust site architecture include:Canonical Tags: A canonical tag tells search engines which version of a page is the "master copy," preventing duplicate content issues. As Favour Obasi-ike explains with the "Adam Apple"analogy, just as a person has one true name, your content must have one single, consistent identity recognized by search engines to avoid confusion.Image Optimization: Large, uncompressed image files are a primary cause of slow load times. Uploading images that are several megabytes in size will significantly degrade site performance and hurt search rankings.Link Health: Regularly checking for and fixing broken or duplicate links is essential for a clean and functional site structure.Website Updates: Using the "brushing your teeth" analogy, Favour Obasi-ike explains that keeping content and copyright dates current signals relevance. Search engines prioritize fresh, well-maintained content, and an outdated copyright date is a direct signal that a site may be abandoned or irrelevant.*Heading Tags (H1-H6):* Properly structured headings organize content for human readers and provide a clear hierarchy that helps search engines understand the main topics and subtopics of a page.URLs & Schema: Keyword-rich URLs (e.g., .../cookie-recipes) and schema markup (microdata for recipes, events, etc.) give search engines explicit context about a page's purpose, improving its chances of ranking for relevant queries.[00:14:30] Guest Spotlight: Celese Williams on Design, UX, and SEOGuest speaker Celese Williams distills her formula for a successful small business website into three core principles: simple design, easy user experience (UX), and findable SEO. She powerfully underscores this advice with her own success story, revealing that her "basic" but architecturally sound website generated $247,000 in revenue last year, proving that a solid foundation is more valuable than flashy design.With a solid architectural blueprint defined, the next strategic imperative is to establish realistic implementation timelines, which vary dramatically based on a business's starting point.[00:19:45] Strategy Session: SEO Timelines for New vs. Existing BusinessesDetermining a realistic timeline for SEO results is a common strategic challenge. The approach differs significantly for a business building its digital footprint from scratch versus one that is optimizing an existing but underperforming presence.Prospect ProfileProspect A: No online presence, thriving on referrals.6-12 Months: Building a digital foundation from the ground up requires significant time to establish authority, build content, and gain visibility. Favour Obasi-ike notes this timeline can be shortened to 3 months if a podcast is part of the strategy.Prospect B: Existing local presence, but not definitive.3-6 Months: Leveraging an existing foundation allows for a faster path to scalable results. The focus shifts from creation to optimization, building upon the authority the site already has.Celese Williams adds a critical counterpoint, emphasizing that industry competition is the ultimate "X factor" that can heavily influence any projected timeline. A business in a low-competition niche may see results faster, while one in a saturated market will face a longer road. From this high-level strategy, the focus shifts to the practical tactics of audience building across different platforms.[00:26:30] Community Q&A: Building a Social Media AudienceThis Q&A session addresses a common pain point for small businesses: how to efficiently build and maintain an audience across multiple social platforms without getting overwhelmed. The speakers offer a unified message centered on smart, focused distribution.Celese Williams' "Master a Few" Strategy:Trying to be on every platform is an unsustainable and difficult strategy.Businesses should focus on mastering the top 2-3 platforms where their target audience is most active and engaged.Dr. Fashion's "Smart Distribution" Method:She advocates for the "create once, distribute smartly" approach.This involves batch recording long-form content and using tools like repurpose.io to efficiently atomize and distribute it across various platforms, tailoring the hook for each audience.Favour Obasi-ike's "Ecosystem" Approach:He analyzes the importance of building a presence within a platform ecosystem like Meta (Facebook, Instagram, Threads, WhatsApp).He highlights the power of using long-form content, such as a podcast, as a source for dozens of micro-content pieces (clips, quotes, articles), which dramatically improves searchability and reach.[00:39:00] Case Study: The Power of Organic Keyword GrowthFavour Obasi-ike presents his own podcast as a powerful case study on the long-term value of consistent, high-quality content. He illustrates its organic keyword growth over just three months:Top 3 Keywords: Grew from 85 on October 13th to 198 in January.Top 10 Keywords: Grew from 91 on October 13th to 245 in January.Top 50 Keywords: Grew from 469 on October 13th to 1,196 in January.Top 100 Keywords: Grew from 238 on October 13th to 627 in January.This tangible growth demonstrates how a steady stream of relevant content creates a compounding interest effect on search visibility. The discussion on content distribution logically pivots back to a core SEO technical fix: the links that tie all that content together.[00:41:10] SEO Fix #2: Web Links - The Pathways to ProfitabilityLinks are the nervous system of a website, creating pathways that guide both users and search engines to valuable content. They are the currency of the internet, signaling authority and relevance.Favour Obasi-ike outlines a simple yet powerful three-step strategy for link building:Identify Core Products/Services: Begin with a clear understanding of what you sell. This focus will guide your keyword and content strategy.Embed Keywords in URLs: Create descriptive, keyword-rich URLs for every page (e.g., velvet.com/red-velvet-cookies). Avoid using "stop words" (like for, the, a), as they add no contextual value for search engines and make URLs longer and less focused.Match Social Posts to Website Links: Implement a *"1-to-1 match"* strategy. For every social media post you create, ensure there is a corresponding article or landing page on your own website. This ensures you are building authority for your domain, not just for the social media platform.Celese Williams enthusiastically endorses this approach, noting that SEO agencies charge clients $1,000 on the low end, up to $20,000-$30,000 on the high end for this exact strategy. However, a perfectly linked site is useless if it's too slow to load. This brings us to the third critical fix: optimizing for pure speed, a non-negotiable factor for both user retention and rankings.[00:52:15] SEO Fix #3: Site Speed - Winning the Race for AttentionIn 2026, website speed is a make-or-break SEO factor. A slow website directly harms user experience, increases bounce rates, kills conversions, and leads to lower search rankings. Google prioritizes sites that provide a fast, seamless experience for its users.Key actions for improving site speed include:Identify Performance Bottlenecks: Use a tool like GTmetrix.com to analyze your website's performance and get a baseline score.Optimize Hosting: Invest in a high-performance hosting platform that can handle your traffic and content demands.Leverage a CDN: A Content Delivery Network (CDN) stores copies of your site in multiple geographic locations, serving content from the closest server to the user, which drastically improves loading times for a global audience.Compress Images: Use a tool like compressor.io to significantly reduce image file sizes without sacrificing visual quality. This is one of the most effective ways to boost speed.From the technical dimension of speed, the analysis moves to the equally important geographical aspect of location.[00:57:45] SEO Fix #4: Location - Dominating Your Local MarketSince the vast majority of online searches have local intent (e.g., "tacos near me"), it is strategically vital for businesses to clearly signal their service area to capture nearby customers. Location-based SEO is not just for brick-and-mortar stores; it's essential for any business serving a specific geographic region.Actionable strategies for location optimization include:Integrate Map Links: Embed Google Maps and Apple Maps links directly on your website to provide clear location signals and improve user experience.Connect to Google Business Profile: A complete, updated, and active Google Business Profile is the cornerstone of local SEO. Ensure it is linked directly to your main website.Focus on a Target Radius: Optimize your content and keywords for a specific 5-20 mile radius to serve the most relevant local audience and avoid competing on a national level unnecessarily.Celese Williams strongly reinforces this point, advising that local service-based businesses must "master their own backyard" before even considering expansion. This on-page focus on location provides a natural bridge to the final, technical step of integrating the site with search engines.[01:02:10] SEO Fix #5: Integrations & Setup - Connecting to the Digital EcosystemThe final critical fix involves technical integration. This is not just a one-time setup step but the official act of submitting your website to search engines, ensuring your content gets seen, crawled, and indexed in a timely manner.The essential integration process includes:Connect to Google Search Console: This is the primary and non-negotiable step for submitting your site to Google, monitoring performance, and identifying technical issues.Submit Your Sitemap: A sitemap (sitemap.xml) is a file that lists all the important pages on your website. Submitting it through Search Console is like handing Google a complete directory, ensuring it knows what to crawl.Integrate with Microsoft Bing: By importing your Google Search Console profile directly into Bing Webmaster Tools, you can easily gain visibility on the world's second-largest search engine.[01:06:15] The "Fast Pass" Technique: Manual IndexingRyan Dennis and Celese Williams highlight a powerful tactic for new content. By manually requesting indexing for a new page in Google Search Console, you can effectively get a "fast pass" that prompts Google to crawl it within hours or a day, rather than waiting weeks for an organic crawl. Favour Obasi-ike adds a key detail: Google allows a daily quota of 10 manual indexing requests per website. This tactical discussion sets up the final Q&A, shifting from established SEO practices to the emerging influence of AI.[01:08:30] Community Q&A: The Role of AI in Content CreationThe episode concludes with a forward-looking discussion on a pressing question for 2026: is using AI for content creation a viable SEO strategy or a potential pitfall? The consensus is that AI is a tool, not a replacement for human expertise and authenticity.The speakers offer nuanced perspectives:Favour Obasi-ike's "Personalized AI" Stance: AI-generated content is only effective when deeply infused with human elements: brand tone, personal stories, case studies, and unique media. AI should be used for leverage, but the final product must align with Google's quality principles.Celese Williams' "Cautious Tester" Approach: She advises that businesses with strong SEO have more to lose and should be wary of AI, while those starting from scratch could test it. She raises a critical question about how AI aligns with Google's ranking systems. In response, Favour Obasi-ike highlights that Google updated its E-A-T framework to E-E-A-T, adding a new "E" for Experience. This update reinforces the need for human-led content, as AI cannot generate genuine, first-hand experience—a critical ranking factor in 2026.The ultimate takeaway is that AI is a powerful assistant, but it must be used to enhance—not replace—the unique experience, expertise, and emotion that only a human can provide.[01:19:00] Final Thoughts & How to ConnectFavour Obasi-ike wraps up the episode by reiterating the five critical SEO fixes that can transform a small business's digital presence. The primary call to action for listeners is to click the link in the show description to either book a direct consultation or access his comprehensive 12-hour training course, which is available with a 26% discount throughout January. He also recommends reading his recent article, "Is it worth hiring an SEO expert in 2026," also available via the link.Mentions & ResourcesPeople:Favour Obasi-ike (Host)Celese Williams (Guest Speaker)Dr. Fashion (Guest Speaker)Ryan Dennis (Guest Speaker)Tools & Platforms:Google Search Console: Google's free tool for monitoring website performance in search.Microsoft Bing Webmaster Tools: The equivalent of Search Console for the Bing search engine.GTmetrix.com: A website for testing and analyzing site speed and performance.Compressor.io: An online tool for reducing the file size of images.Repurpose.io: A tool for automating the distribution of content across multiple social platforms.SerpApi.com: A real-time SERP API to see what search results look like from any location.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Person Who Never Makes a Mistake Will Never Make Anything.  Theodore Roosevelt. Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Welcome back to Snafu with Robin Zander. In this episode, I'm joined by Jeff Jaworsky, who shares his journey from a global role at Google to running his own business while prioritizing time with his children. We talk about the pivotal life and career decisions that shaped this transition, focusing on the importance of setting boundaries—both personally and professionally. Jeff shares insights on leaving a structured corporate world for entrepreneurship and the lessons learned along the way. We also explore the evolving landscape of sales and entrepreneurship, highlighting how integrating human connection and coaching skills is more important than ever in a tech-driven world. The conversation touches on the role of AI and technology, emphasizing how they can support—but not replace—essential human relationships. Jeff offers practical advice for coaches and salespeople on leveraging their natural skills and hints at a potential future book exploring the intersection of leadership, coaching, and sales. If you're curious about what's next for thoughtful leadership, entrepreneurship, and balancing work with life, this episode is for you. And for more conversations like this, get your tickets for Snafu Conference 2026 on March 5th here, where we'll continue exploring human connection, business, and the evolving role of AI. Start (0:00) Early life and first real boundary Jeff grew up up in a structured, linear environment Decisions largely made for you Clear expectations, predictable paths Post–high school as the first inflection point College chosen because it's "what you're supposed to do" Dream: ESPN sports anchor (explicit role model: Stuart Scott) Reality check through research Job placement rate: ~3% First moment of asking: Is this the best use of my time? Is this fair to the people investing in me (parents)? Boundary lesson #1 Letting go of a dream doesn't mean failure Boundaries can be about honesty, not limitation Choosing logic over fantasy can unlock unexpected paths Dropping out of college → accidental entry into sales Working frontline sales at Best Buy while in school Selling computers, service plans, handling customers daily Decision to leave college opens capacity Manager notices and offers leadership opportunity Takes on home office department Largest sales category in the store Youngest supervisor in the company (globally) at 19 Early leadership challenges Managing people much older Navigating credibility, age bias, exclusion Learning influence without authority Boundary insight Temporary decisions can become formative Saying "yes" doesn't mean you're locked in forever Second boundary: success without sustainability Rapid growth at Best Buy Promotions Increasing responsibility Observing manager life up close 60-hour weeks No real breaks Lunch from vending machines Internal checkpoint Is this the life I want long-term? Distinguishing: Liking the work Disliking the cost Boundary lesson #2 You can love a craft and still reject the lifestyle around it Boundaries protect the future version of you Returning to school with intention Decision to go back to college This time with clarity Sales and marketing degree by design, not default Accelerated path Graduates in three years Clear goal: catch up, not start over Internship at J. Walter Thompson Entry into agency world Launch of long-term sales and marketing career Pattern recognition: how boundaries actually work Ongoing self-check at every stage Have I learned what I came here to learn? Am I still growing? Is this experience still stretching me? Boundaries as timing, not rejection Experiences "run their course" Leaving doesn't invalidate what came before Non-linear growth Sometimes stepping down is strategic Demotion → education Senior role → frontline role (later at Google) Downward moves that enable a bigger climb later Shared reflection with Robin Sales as a foundational skill Comparable to: Surfing (handling forces bigger than you) Early exposure to asking, pitching, rejection Best Buy reframed Customer service under pressure Handling frustrated, misinformed, emotional people Humility + persuasion + resilience Parallel experiences Robin selling a restaurant after learning everything she could Knowing the next step (expansion) and choosing not to take it Walking away without knowing what's next Core philosophy: learning vs. maintaining "If I'm not learning, I'm dying" Builder mindset, not maintainer Growth as a non-negotiable Career decisions guided by curiosity, not status Titles are temporary Skills compound Ladders vs. experience stacks Rejecting the myth of linear progression Valuing breadth, depth, and contrast The bridge metaphor Advice for people stuck between "not this" and "not sure what next" Don't leap blindly Build a bridge Bridge components Low-risk experiments Skill development Small tests in parallel with current work Benefits Reduces panic Increases clarity Turns uncertainty into movement Framing the modern career question Referencing the "jungle gym, not a ladder" idea Careers as lateral, diagonal, looping — not linear Growth through range, not just depth Connecting to Range and creative longevity Diverse experiences as a competitive advantage Late bloomers as evidence that exploration compounds Naming the real fear beneath the metaphor What if exploration turns into repeated failure? What if the next five moves don't work? Risk of confusing experimentation with instability Adding today's pressure cooker Economic uncertainty AI and automation reshaping work faster than previous generations experienced The tension between adaptability and survival The core dilemma How do you pursue a non-linear path without tumbling back to zero? How do you "build the bridge" instead of jumping blindly? How do you keep earning while evolving? The two-year rule Treating commitments like a contract with yourself Two years as a meaningful unit of time Long enough to: Learn deeply Be challenged Experience failure and recovery Short enough to avoid stagnation Boundaries around optional exits Emergency ripcord exists But default posture is commitment, not escape Psychological benefit Reduces panic during hard moments Prevents constant second-guessing Encourages depth over novelty chasing The 18-month check-in Using the final stretch strategically Asking: Am I still learning? Am I still challenged? Does this align with my principles? Shifting from execution to reflection Early exploration of "what's next" Identifying gaps: Skills to acquire Experiences to test Regaining control External forces aren't always controllable Internal planning always is Why most people get stuck Planning too late Waiting until: Layoffs Burnout Forced transitions Trying to design the future in crisis Limited creativity Fear-based decisions Contrast with proactive planning Calm thinking Optionality Leverage Extending the contract Recognizing unfinished business Loving the work Still growing Still contributing meaningfully One-year extensions as intentional choices Not inertia Not fear Conscious recommitment A long career, one organization at a time Example: nearly 13 years at Google Six different roles Multiple reinventions inside one company Pattern over prestige Frontline sales Sales leadership Enablement Roles as chapters, not identities Staying while growing Leaving only when growth plateaus Experience stacking over ladder climbing Rejecting linear advancement Titles matter less than skills Accumulating perspective Execution Leadership Systems Transferable insight What works with customers What works internally What scales Sales enablement as an example of bridge-building Transition motivated by impact Desire to help at scale Supporting many sellers, not just personal results A natural evolution, not a pivot Built on prior sales experience Expanded influence Bridge logic in action Skills reused Scope widened Risk managed Zooming out: sales, stigma, and parenting Introducing the next lens: children Three boys: 13, 10, 7 Confronting sales stereotypes Slimy Manipulative Self-serving Tension between reputation and reality Loving sales Building a career around it Teaching it without replicating the worst versions Redefining sales as a helping profession Sales as service Primary orientation: benefit to the other person Compensation as a byproduct, not the driver Ethical center Believe in what you're recommending Stand behind its value Sleep well regardless of outcome Losses reframed Most deals don't close Failure as feedback Integrity as the constant Selling to kids (and being sold by them) Acknowledging reality Everyone sells, constantly Titles don't matter Teaching ethos, not tactics How you persuade matters more than whether you win Kindness Thoughtfulness Awareness of the other side Everyday negotiations Bedtime extensions Appeals to age, fairness, peer behavior Sales wins without good reasoning Learning opportunity Success ≠ good process Boundaries still matter Why sales gets a bad reputation Root cause: selfishness Focus on "what I get" Language centered on personal gain Misaligned value exchange Overselling Underdelivering The alternative Lead with value for the other side Hold mutual benefit in the background Make the exchange explicit and fair Boundaries as protection for both sides Clear scope What's included What's not Saying no as a service Preventing resentment Preserving trust Entrepreneurial lens Boundaries become essential Scope creep erodes value Clarity sustains long-term relationships Value exchange, scope, and boundaries Every request starts with discernment, not enthusiasm What value am I actually providing? What problem am I solving? How much time, energy, and attention will this really take? The goal isn't just a "yes" Both sides need to feel good about: What's being given What's being received What's being expected What's realistically deliverable Sales as a two-sided coin Mutual benefit matters Overselling creates future resentment Promising "the moon and the stars" is how trust breaks later Boundaries as self-respect Clear limits protect delivery quality Good boundaries prevent repeating bad sales dynamics Saying less upfront often enables better outcomes long-term Transitioning into coaching and the SNAFU Conference Context for the work today Speaking at the inaugural SNAFU Conference Focused on reluctant salespeople and non-sales roles Why coaching became the next chapter Sales is everywhere, regardless of title Coaching emerged as a natural extension of sales leadership The origin story at Google Transition from sales leadership to enablement Core question: how do we help sellers have better conversations? Result: building Google's global sales coaching program Grounded in practice and feedback Designed to prepare for high-stakes conversations The hidden overlap between sales and coaching Coaching as an underutilized advantage Especially powerful for sales leaders Shared core skills Deep curiosity Active listening Presence in conversation Reflecting back what's heard, not what you assume The co-creation mindset Not leading someone to your solution Guiding toward their desired outcome Why this changes everything Coaching improves leadership effectiveness Coaching improves sales outcomes Coaching reshapes how decisions get made A personal inflection point: learning to listen Feedback that lingered "Jeff is often the first and last to speak in meetings" The realization Seniority amplified his voice Being directive wasn't the same as being effective The shift Stop being the first to speak Invite more voices Lead with curiosity, not certainty The result More evolved perspectives Better decisions Sometimes realizing he was simply wrong The parallel to sales Talking at customers limits discovery Pre-built pitch decks obscure real needs The "right widget" only emerges through listening What the work looks like today A synthesis of experiences Buyer Seller Sales leader Enablement leader Executive coach How that shows up in practice Executive coaching for sales and revenue leaders Supporting decision-making Developing more coach-like leadership styles Workshops and trainings Helping managers coach more effectively Building durable sales skills Advisory work Supporting sales and enablement organizations at scale The motivation behind the shift Returning to the core questions: Am I learning? Am I growing? Am I challenged? A pull toward broader impact A desire to test whether this work could scale beyond one company Why some practices thrive and others stall Observing the difference Similar credentials Similar training Radically different outcomes The uncomfortable truth The difference is sales Entrepreneurship without romance Businesses don't "arrive" on their own Clients don't magically appear Visibility, rejection, iteration are unavoidable Core requirements Clear brand Defined ICP Articulated value Credibility to support the claim Debunking "overnight success" Success is cumulative Built on years of unseen experience Agency life + Google made entrepreneurship possible Sales as a universal survival skill Especially now Crowded markets Economic uncertainty Increased competition Sales isn't manipulation It's how value moves through the world Avoiding the unpersuadable Find people who already want what you offer Make it easier for them to say yes For those who "don't want to sell" Either learn it Or intentionally outsource it But you can't pretend it doesn't exist The vision board and the decision to leap December 18, 2023 45th birthday Chosen as a forcing function Purpose of the date Accountability, not destiny A moment to decide: stay or go Milestones on the back Coaching certification Experience thresholds Personal readiness Listening to the inner signal The repeated message: "It's time" The bridge was already built Skills stacked Experience earned Risk understood Stepping forward without full certainty You never know what's on the other side You only learn once you cross and look around Decision-making and vision boards Avoid forcing yourself to meet arbitrary deadlines Even if a date is set for accountability (e.g., a 45th birthday milestone), the real question is: When am I ready to act? Sometimes waiting isn't necessary; acting sooner can make sense Boundaries tie directly into these decisions They help you align personal priorities with professional moves Recognizing what matters most guides the "when" and "how" of major transitions Boundaries in the leap from corporate to entrepreneurship Biggest boundary: family and presence with children Managing a global team meant constant connectivity and messages across time zones Transitioning to your own business allowed more control over work hours, clients, and priorities The pro/con framework reinforced the choice Written lists can clarify trade-offs For this example, the deciding factor was: "They get their dad back" Boundaries in entrepreneurship are intertwined with opportunity More freedom comes with more responsibility You can choose your hours, clients, and areas of focus—but still must deliver results Preparing children for a rapidly changing world Skill priorities extend beyond AI and automation Technology literacy is essential, but kids will likely adapt faster than adults Focus on human skills Building networks Establishing credibility Navigating relationships and complex decisions Sales-related skills apply Curiosity, empathy, observation, and problem-solving help them adapt to change These skills are timeless, even as roles and tools evolve Human skills in an AI-driven world AI is additive, not replacement Leverage AI to complement work, not fear it Understand what AI does well and where human judgment is irreplaceable Coaching and other human-centered skills remain critical Lived experience, storytelling, and nuanced judgment cannot be fully replaced by AI Technology enables scale but doesn't replace complex human insight The SNAFU Conference embodies this principle Brings humans together to share experiences and learn Demonstrates that face-to-face interaction, stories, and mutual learning remain valuable Advice for coaches learning to sell Coaches already possess critical sales skills Curiosity, active listening, presence, problem identification, co-creating solutions These skills, when applied to sales, still fall within a helping profession Key approach Use your coaching skills to generate business ethically Reframe sales as an extension of support, not self-interest For salespeople Learn coaching skills to improve customer conversations Coaching strengthens empathy, listening, and problem-solving abilities, all core to effective selling Book and resource recommendations Non-classical sales books Setting the Table by Danny Meyer → emphasizes culture and service as a form of sales Unreasonable Hospitality by Will Guidara → creating value through care for people Coaching-focused books Self as Coach, Self as Leader by Pam McLean Resources from the Hudson Institute of Coaching Gap in sales literature Few resources fully integrate coaching with sales Potential upcoming book: The Power of Coaching and Sales  

In This Episode What happens when entrepreneurial wisdom isn't documented, preserved, or shared consistently? According to Kyle Mealy, it gets lost—and future entrepreneurs are forced to reinvent the wheel. In this episode, Adi Klevit interviews Kyle Mealy about the systems behind building scalable entrepreneurial ecosystems. Kyle explains how Entrepreneurial Media Company was created to preserve proven entrepreneurial frameworks in one place, ensuring that critical knowledge remains accessible instead of scattered across books, podcasts, and fading platforms. Adi and Kyle then dive into ENRG, a fast-growing, help-first entrepreneurial community. Kyle shares lessons learned from earlier attempts that lacked structure and how creating a clear, repeatable operating model—complete with defined roles for visionaries, integrators, and implementers—allowed ENRG to scale rapidly while staying consistent. The conversation reinforces a core theme: without systems, even the best ideas struggle to grow; with systems, communities and knowledge can scale for generations.  

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. George C. Fraser. Chairman & CEO of FraserNet, Inc. Purpose of the Interview The interview aimed to: Promote financial literacy, wealth-building strategies, and entrepreneurial thinking within the Black community. Share actionable steps for creating generational wealth and economic empowerment. Highlight FraserNet’s mission to foster networking, education, and business development for people of African descent. Key Takeaways Knowledge & Execution Are Critical “My people perish for lack of knowledge”—Dr. Fraser emphasizes that progress requires knowledge and execution, not just protest. Rejecting knowledge leads to stagnation; skill-building and financial education are essential. Entrepreneurial Thinking vs. Entrepreneurship Focus on taking ownership and responsibility for your life. Entrepreneurial thinking can evolve into entrepreneurship, creating jobs and wealth for the community. Black Economic Empowerment By the end of the 21st century, Black people must become the #1 employer of Black people, mirroring other ethnic groups. This requires sacrifice, planning, and multiple income streams. Practical Wealth-Building Steps Open a high-interest savings account and start with $100. Buy stocks in companies you use (Nike, McDonald’s, Home Depot). Open or maximize 401(k), IRA, or Roth IRA contributions. Improve credit score by 20 points every six months until above 700. Pay $50 above minimum payments on credit cards and loans to reduce payoff time. Research term vs. whole life insurance—insurance is key for wealth transfer. Start a 529 college plan or Roth IRA for children. Gift U.S. Treasury bonds or indexed universal life policies for grandchildren. Generational Wealth & Insurance 60% of wealth transfer occurs through proper insurance planning. Example: Indexed universal life policies can yield millions tax-free for future generations. Seven Streams of Income Earned income (jobs), Profit income (buying/selling), Interest income, Dividend income, Rental income, Capital gains, Royalty income. Goal: Add a new income stream every year. Mindset Shift “The rich stay rich by pretending to be poor; the poor stay poor by pretending to be rich.” Focus on winning, not looking like you’re winning. Giving Wealth Support Black-owned businesses, restaurants, salons, authors. Volunteer, tithe, and donate to HBCUs. Encourage and uplift Black men, women, and children. Notable Quotes “We are suffering because we cannot see our problems clearly.” “Execution, execution, execution—protest without execution is meaningless.” “To be gifted, Black, and beautiful means nothing unless you are Black and powerful.” “Don’t quit your job until your side income covers twice your monthly expenses.” “White folks plan for three generations; we plan for Saturday night.” “Money attracts money—start with $100 in a savings account.” “There should not be a Negro in America with a single stream of income.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. George C. Fraser. Chairman & CEO of FraserNet, Inc. Purpose of the Interview The interview aimed to: Promote financial literacy, wealth-building strategies, and entrepreneurial thinking within the Black community. Share actionable steps for creating generational wealth and economic empowerment. Highlight FraserNet’s mission to foster networking, education, and business development for people of African descent. Key Takeaways Knowledge & Execution Are Critical “My people perish for lack of knowledge”—Dr. Fraser emphasizes that progress requires knowledge and execution, not just protest. Rejecting knowledge leads to stagnation; skill-building and financial education are essential. Entrepreneurial Thinking vs. Entrepreneurship Focus on taking ownership and responsibility for your life. Entrepreneurial thinking can evolve into entrepreneurship, creating jobs and wealth for the community. Black Economic Empowerment By the end of the 21st century, Black people must become the #1 employer of Black people, mirroring other ethnic groups. This requires sacrifice, planning, and multiple income streams. Practical Wealth-Building Steps Open a high-interest savings account and start with $100. Buy stocks in companies you use (Nike, McDonald’s, Home Depot). Open or maximize 401(k), IRA, or Roth IRA contributions. Improve credit score by 20 points every six months until above 700. Pay $50 above minimum payments on credit cards and loans to reduce payoff time. Research term vs. whole life insurance—insurance is key for wealth transfer. Start a 529 college plan or Roth IRA for children. Gift U.S. Treasury bonds or indexed universal life policies for grandchildren. Generational Wealth & Insurance 60% of wealth transfer occurs through proper insurance planning. Example: Indexed universal life policies can yield millions tax-free for future generations. Seven Streams of Income Earned income (jobs), Profit income (buying/selling), Interest income, Dividend income, Rental income, Capital gains, Royalty income. Goal: Add a new income stream every year. Mindset Shift “The rich stay rich by pretending to be poor; the poor stay poor by pretending to be rich.” Focus on winning, not looking like you’re winning. Giving Wealth Support Black-owned businesses, restaurants, salons, authors. Volunteer, tithe, and donate to HBCUs. Encourage and uplift Black men, women, and children. Notable Quotes “We are suffering because we cannot see our problems clearly.” “Execution, execution, execution—protest without execution is meaningless.” “To be gifted, Black, and beautiful means nothing unless you are Black and powerful.” “Don’t quit your job until your side income covers twice your monthly expenses.” “White folks plan for three generations; we plan for Saturday night.” “Money attracts money—start with $100 in a savings account.” “There should not be a Negro in America with a single stream of income.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. George C. Fraser. Chairman & CEO of FraserNet, Inc. Purpose of the Interview The interview aimed to: Promote financial literacy, wealth-building strategies, and entrepreneurial thinking within the Black community. Share actionable steps for creating generational wealth and economic empowerment. Highlight FraserNet’s mission to foster networking, education, and business development for people of African descent. Key Takeaways Knowledge & Execution Are Critical “My people perish for lack of knowledge”—Dr. Fraser emphasizes that progress requires knowledge and execution, not just protest. Rejecting knowledge leads to stagnation; skill-building and financial education are essential. Entrepreneurial Thinking vs. Entrepreneurship Focus on taking ownership and responsibility for your life. Entrepreneurial thinking can evolve into entrepreneurship, creating jobs and wealth for the community. Black Economic Empowerment By the end of the 21st century, Black people must become the #1 employer of Black people, mirroring other ethnic groups. This requires sacrifice, planning, and multiple income streams. Practical Wealth-Building Steps Open a high-interest savings account and start with $100. Buy stocks in companies you use (Nike, McDonald’s, Home Depot). Open or maximize 401(k), IRA, or Roth IRA contributions. Improve credit score by 20 points every six months until above 700. Pay $50 above minimum payments on credit cards and loans to reduce payoff time. Research term vs. whole life insurance—insurance is key for wealth transfer. Start a 529 college plan or Roth IRA for children. Gift U.S. Treasury bonds or indexed universal life policies for grandchildren. Generational Wealth & Insurance 60% of wealth transfer occurs through proper insurance planning. Example: Indexed universal life policies can yield millions tax-free for future generations. Seven Streams of Income Earned income (jobs), Profit income (buying/selling), Interest income, Dividend income, Rental income, Capital gains, Royalty income. Goal: Add a new income stream every year. Mindset Shift “The rich stay rich by pretending to be poor; the poor stay poor by pretending to be rich.” Focus on winning, not looking like you’re winning. Giving Wealth Support Black-owned businesses, restaurants, salons, authors. Volunteer, tithe, and donate to HBCUs. Encourage and uplift Black men, women, and children. Notable Quotes “We are suffering because we cannot see our problems clearly.” “Execution, execution, execution—protest without execution is meaningless.” “To be gifted, Black, and beautiful means nothing unless you are Black and powerful.” “Don’t quit your job until your side income covers twice your monthly expenses.” “White folks plan for three generations; we plan for Saturday night.” “Money attracts money—start with $100 in a savings account.” “There should not be a Negro in America with a single stream of income.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Show me a guy who's afraid to look bad, and I'll show you a guy you can beat. Lou Brock Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

In this conversation, Domonique Bennett shares her journey from the corporate world to self-employment. After 16 years in commercial lending, she felt the need to prioritize her family and realized her worth was not recognized by her employer. This led her to make the bold decision to quit her job and invest in herself, embracing independence and personal growth. Connect with Domonique: https://www.linkedin.com/in/domonique-garis-bennett-ba79919b/ Connect with your host, Erika: LinkedIn (primary) ⁦https://www.linkedin.com/in/erikarothenberger⁩ IG ⁦https://www.instagram.com/erikalearothenberger?igsh=MmhjeTRhbnB1aXM2⁩ FB ⁦https://www.facebook.com/share/69wqEYVzFKKnci9u/?mibextid=LQQJ4d Learn more about your ad choices. Visit megaphone.fm/adchoices

>> Get A Free Copy Of The Book (Big Idea To Bestseller): https://www.bigideatobestseller.com/free-book>> Book A Call With Our Team: https://write.bigideatobestseller.com/booking-page>> Step-By-Step Process To Becoming A Bestselling Author: https://write.bigideatobestseller.com/vsl-watch-pageIG: @jakekelferLinkedIn: @jakekelferThink writing a book will slow your business down? This breaks down how busy entrepreneurs are publishing smarter in 2026 without giving up time, income, or ownership. Listen now and see how a book can work for you, not against you.

Four things come not back -- the spoken word, the sped arrow, the past life, and the neglected opportunity. - Proverb. Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Kurt Jones. Purpose of the Interview The conversation aims to highlight the importance of mental health and wellness, particularly in the Black community, elite sports, and entrepreneurial spaces. It focuses on mental resilience, confidence building, and strategies for handling stress and setbacks, while introducing Dr. Jones’ methodology and his mission through Play 21 Wellness Academy. Key Takeaways Mental Health in the Black Community Historically stigmatized; seen as weakness or negativity. Today, awareness is improving, but significant work remains. Customized Approach Dr. Jones does individualized analysis and treatment plans for athletes and business professionals. Rejects “cookie-cutter” solutions—tailors strategies to personal circumstances. The Shelving Method A mental organization system with four shelves: Immediate Shelf: Urgent tasks within 24 hours. Active Shelf: Important but less urgent tasks. Holding Shelf: Items to revisit later. Elimination Shelf: Thoughts/tasks to discard permanently. Helps clients focus on the present and avoid dwelling on past mistakes. Confidence & Setbacks Confidence can collapse after major losses or failures. Strategy: Remind clients of their greatness, review past successes, and rebuild momentum. Consistency and adaptability are key to sustaining success. Play 21 Wellness Academy Founded in memory of Ben Wilson, a top basketball player and Dr. Jones’ best friend. Mission: Support youth athletes, address issues like parent/teacher abuse, and provide mental health resources. Operates as both a nonprofit and for-profit entity. Broader Client Base Works with elite athletes, entrepreneurs, and high-level professionals. Mental clarity and emotional control are critical for success in any field. Health & Balance Encourages regular medical checkups, stress management, and work-life balance. Advocates for self-reward and stepping out of comfort zones while maintaining wellness. Upcoming Projects Book: Chi-Town Blueprints (personal story and mental resilience). Workbook on the Shelving Method for schools, universities, and professionals. Notable Quotes On Mental Health Stigma:“When people talked about mental health, the first thought was negative.” On Focus:“You can’t take the last play to the next play.” On Success:“Mental thinking is a huge part of success.” On Confidence:“Remind yourself of what got you to the point where you were winning.” On Consistency:“You’ve never seen a Brinks truck behind a funeral car—the graveyard is the richest place because people die with million-dollar dreams.” On Purpose:“Walk in your purpose. When you walk in your purpose, there’s no stopping you.” #SHMS #STRAW #BEST #AMISee omnystudio.com/listener for privacy information.

You have within you,right now,everything you need to deal with whatever the world can throw at you. - Brian Tracy Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

SEO Secrets for 2026: A Deep Dive into Schema Markup, Structure, and Indexing with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.Happy New Year! This episode provides a focused, actionable roadmap for business and website owners aiming to dominate search rankings in 2026. It moves beyond basic SEO to reveal three foundational, yet often overlooked, strategies: two internal and one external.Favour synthesizes the strategy into a winning formula: Schema + Structure + Speed. A website that excels in these three areas becomes a "triple threat"—it's understood by algorithms, technically sound, and delivers a superior user experience, making it the preferred result in search.Call to Action: For professional SEO help, you can book a call at playinc.online, listen to the podcast at wedontplaypodcast.com, or contact the me via email (info@playinc.online). More resource links available below.Core Framework for 2026 SEO Success:Internal Secret #1: Master Schema MarkupWhat it is: Explicit code (microdata) that tells search engines and AI exactly what your content means (e.g., Article, FAQ, Product).Why it matters: It "future-proofs" your content by turning pages into structured assets that AI-driven search tools can understand and feature correctly. It's the essential language for communicating with modern algorithms.Internal Secret #2: Prioritize Logical Site StructureWhat it is: A clear, hierarchical blueprint for your website using heading tags (H1, H2, H3, etc.) in the correct, sequential order.Why it matters: It serves both crawlers and users. It guides algorithms through your content while creating an intuitive, trustworthy experience for visitors. A confused structure repels both.External Secret: Leverage Automatic IndexingWhat it is: A technical method using an API to submit thousands of pages per day to Google, bypassing the strict 10-URL daily limit of manual submission in Search Console.Why it matters: For content-rich sites, it ensures your work is efficiently seen and indexed by Google, preventing valuable content from being overlooked.Episode Timestamps[03:30] Internal Secret #1: Master Schema MarkupWhat it is: Explicit code that tells search engines and AI what your content means.Why it matters: It future-proofs content, turning pages into structured assets that modern algorithms and AI search tools can correctly understand and feature.[13:00] Internal Secret #2: Prioritize Logical Site StructureWhat it is: A clear hierarchy using heading tags (H1, H2, H3) in correct order.Why it matters: It guides search engine crawlers and creates an intuitive, trustworthy experience for human users. Poor structure confuses both.[22:00] External Secret: Leverage Automatic IndexingWhat it is: Using an API to submit thousands of pages/day to Google, bypassing manual limits.Why it matters: Ensures large volumes of content are efficiently seen and indexed. A case study showed 27% of a 17M-page portfolio indexed in two weeks.[29:30] Key Conclusion: The "Triple Threat" FormulaThe winning formula is Schema + Structure + Speed. This combination ensures a site is understood by algorithms, technically sound, and delivers a superior user experience.[31:00] Call to Action: For help, book a call at playinc.online, listen to the podcast, or contact the host via email/LinkedIn.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Goodwill is the only asset that competition cannot undersell or destroy. - Marshall Field Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Welcome to Hacking Your ADHD. I'm your host, William Curb, and I have ADHD. On this podcast, I dig into the tools, tactics, and best practices to help you work with your ADHD brain. Today, I'm joined by Skye Waterson for our research recap series. In this series, we take a single research paper and dive into what it says, how it was conducted, and any practical takeaways. In this episode, we're discussing a paper titled "The Effects of Subclinical ADHD Symptomatology on Subjective Financial, Physical, and Mental Wellbeing of Entrepreneurs and Employees." Essentially, this study looks at how ADHD traits—even if they aren't at a diagnosable level—relate to wellbeing for two groups: entrepreneurs and employees. If you'd life to follow along on the show notes page you can find that at https://HackingYourADHD.com/263 https://tinyurl.com/56rvt9fr - Unconventional Organisation Affiliate link https://tinyurl.com/y835cnrk - YouTube https://www.patreon.com/HackingYourADHD - Patreon

Welcome to Season 12 of the We Don't PLAY!™️ Podcast show! Enjoy the latest instrumental for the show as we dive in shortly!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

All of humanity's problems stem from man's inability to sit quietly in a room alone. - Blaise Pascal Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Be a good listener. Your ears will never get you in trouble. - Frank Tyger Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

In this Ask Me Anything episode, Ryan and Kipp dig into how men adapt when life throws setbacks their way. From injuries and burnout to financial risk and career pressure, they break down how to adjust without regret and keep moving forward. The conversation covers smart risk management, why momentum doesn't have to die after failure, and how boundaries protect your family, finances, and future. This AMA is a masterclass in resilience, decision-making, and staying productive through uncertainty. SHOW HIGHLIGHTS 00:00 - Holiday catch-up 03:49 - BHAGs, quarterly planning, and long-term vision 11:09 - Iron Council changes and system efficiency 18:54 - Injury, momentum, and recalibration 28:42 - Entrepreneurial risk and acceptable loss 38:48 - Masculinity, culture, and cycles of chaos 43:20 - Work overload, boundaries, and family protection 56:42 - Seasonal depression and staying in the game 01:02:28 - Balancing growth across life quadrants Battle Planners: Pick yours up today! Order Ryan's new book, The Masculinity Manifesto. For more information on the Iron Council brotherhood. Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready

In this College Deep Dive, Bill Digneit the Department Head and Professor of Theatre & Dance at Northern Michigan University chats with MTCA Director Charlie Murphy about:  How NMU is a place for adventurers Finding your best fit of school comes clear through auditions and conversations with current students. The benefits and tradeoffs of curricular freedom  Entrepreneurial mindset: From unique showcases to transferable BFA skills, Bill models the creative problem-solving artists need today. If you have any questions about the college audition process, feel free to reach out at mailbag@mappingthecollegeaudition.com. If you're interested in working with MTCA for help with your individualized preparation for your College Audition journey, please check us out at mtca.com, or on Instagram or Facebook.  Follow Us!  Instagram: @mappingthecollegeaudition YouTube: @MTCA (Musical Theater College Auditions)  TikTok: @mtcollegeauditions  Charlie Murphy:@charmur7  About MTCA:  Musical Theater College Auditions (MTCA) is the leader in coaching acting and musical theater students through the college audition process and beyond with superlative results. MTCA has assembled a roster of expert artist-educators who can guide students artistically, organizationally, strategically, and psychologically through the competitive college audition process. MTCA provides the tools, resources, and expertise along with a vast and strong support system. They train the unique individual, empowering the artist to bring their true, authentic self to their work. MTCA believes that by helping students reveal their potential it allows each school to connect with those who are truly right for their programs, which in turn guides each student toward their best college fit.  About Charlie Murphy:  Charlie is a proud graduate of Carnegie Mellon University's BFA program. As an Actor he has performed with theaters such as: NY Public Theatre's “Shakespeare in the Park”, The Pearl Theatre Company, Hudson Valley Shakespeare Festival, Chautauqua Theatre Company, Kinetic Theatre Company, and the Shakespeare Theatre of DC. With MTCA [Musical Theater College Auditions -- mtca.com], he has been helping prospective theatre students through the college process for over 15 years. As a Teacher and Director, he is able to do a few of his favorite things in life: help students to find their authentic selves as artists, and then help them find their best fit for their collegiate journey. Through this podcast, he hopes to continue that work as well as help demystify this intricate process. This episode was produced by Meghan Cordier, Kelly Prendergast and Socials by Jordan Rice. Episode theme music is created by Will Reynolds with Additional Vocals from Elizabeth Stanley Learn more about your ad choices. Visit megaphone.fm/adchoices

Text a question to Victoria!What better way to close out the year than with the Season 10 finale of The Branding Business School Podcast! After a year filled with powerful conversations and transformational insights, Victoria is wrapping things up with a highlight compilation of the most impactful moments from 2025 — the clips that made us think deeper, build smarter, and lead more intentionally as entrepreneurs stepping into a new year.In this episode, you'll hear from Kelly Stumpe (The Car Mom) on disrupting industries, Jessica Marx on scaling strategically from 0 to multi-six figures, Robyn Spangler on building authority through vulnerability, and Keri Ford on nervous system support for ambitious founders. We're also revisiting some of Victoria's most-downloaded episodes, including the one where she's in the guest seat!Whether you're launching, scaling to your first $100K, or leading a team and stepping fully into your CEO role, this episode is your permission to pause, reflect, and reset. Let these clips spark inspiration, clarity, and direction as you enter 2026 grounded, confident, and supported. Season 10 may be closing, but while you wait for what's next, dive into the full episodes behind each clip — we will link them below! We'll see you next year! Happy New Year!Listen to the FULL episodes:Episode 155: How The Car Mom Disrupted the Auto IndustryEpisode 159: Luxury Branding 101Episode 161: What It Really Takes to Break $100K, $500K, and $1MEpisode 164: How I Built BrandWellEpisode 167: How Vulnerability Builds Authority (and a Business)Episode 170: The Cognitive Cost of Always-On EntrepreneurshipWork With BrandWell DesignsLooking for Brand Clarity? Join The Branding BusineFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!