Business Video Secrets by Corné Lategan

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Welcome to the "Business Video Secrets" Podcast where I go on the journey to build our business using the power of video and storytelling.

Corné Lategan

  • Dec 4, 2018 LATEST EPISODE
  • infrequent NEW EPISODES
  • 15m AVG DURATION
  • 21 EPISODES


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Latest episodes from Business Video Secrets by Corné Lategan

Episode 21. How To Price Your Services To Convert More Sales

Play Episode Listen Later Dec 4, 2018 24:44


How To Price Your Services To Convert More Sales Back in the day, I would spend 8 hours crafting a proposal that barely turned into any sales. Over the years I've made a few tweaks that meant I only spend 10 minutes to create a proposal and conversions skyrocketed.

Episode 20. I hate talking in front of the camera

Play Episode Listen Later Nov 29, 2018 14:04


I hate talking in front of the camera. This is something I hear almost every single day as our clients fear of being in front of the camera. I have to confess, it's not something I love but over time I have learned a few things that will make it more comfortable. In this podcast a tell the story of how English is my second language and how that affects my confidence when I need to get on camera

Episode 19. If Results don't matter then what does?

Play Episode Listen Later Nov 28, 2018 16:12


Throughout the years of talking to prospects, I've noticed that when pitching only the results that your business can achieve, you can miss a massive opportunity to increase conversion. The value is in including the journey that accompanies the results. People love to hear about the story behind the outcome. They want to know about how your business has helped the person or business get the results that they have achieved.

Episode 18. How to Create Case Study Videos that are not Boring

Play Episode Listen Later Nov 27, 2018 17:23


How to Create Case Study Videos that are not Boring. Case Study Videos are powerful. If you do them the wrong way though it won't get you great results. In this podcast I talk about the formula we've used hundreds of times with Case Study Videos that actually hook, engage and inspire people to get results.

Episode 17. The Cost of Not Following Up

Play Episode Listen Later Nov 21, 2018 15:35


The Cost of Not Following Up We all fall victim to this. We get way to busy to nurture out leads and as a result, we lose out on some potential opportunities.

Episode 16. Do you believe your Business is Good or Bad?

Play Episode Listen Later Nov 18, 2018 22:58


Is your Business Good or Bad? In my opinion, a "good" business is: ethical, solves problems, provide value, positive impact on the world and makes a profit. It's important to know because.......

Episode 15. How a simple story convinced me to attempt the biggest Mountain Bike race in the world.

Play Episode Listen Later Nov 16, 2018 18:39


How a simple story convinced me to attempt the biggest Mountain Bike race in the world. The thing is, I had a ton of 'false beliefs' about myself and reasons why I wasn't able to do the race. In the same way, your prospects actually have false beliefs that stop them from going ahead with your offering. In this podcast, I share a story of how a story got me over the line. Try it.

Episode 14. 3 Ways to use Story in your Follow Up to Convert more Deals

Play Episode Listen Later Nov 15, 2018 12:31


3 Ways to use Story in your Follow Up to Convert more Deals. The money is in the follow up. Problem is if you follow up with no creativity you will be boring and your prospects won't make time for you.

Episode 13. How the Ultimate Sales Pro uses Video & Stories to sell more

Play Episode Listen Later Nov 12, 2018 11:56


How the Ultimate Sales Pro uses Video & Stories to sell more. One thing you have to know is that "sales" is not a bad word. If you "sell" you can actually "service" people and help them.

Episode 12. How a Selfie Video fast-tracked a Deal by 5x

Play Episode Listen Later Nov 12, 2018 13:16


How a Selfie Video fast-tracked a Deal by 5x. The money is in the follow-up. More importantly, if you successfully follow your chances of helping more people increases. I've learned that if you can personalize your communication to the prospect you will have a bigger chance of getting in front of him/her.

Episode 11. Strangers = Opportunity and Value.

Play Episode Listen Later Nov 9, 2018 9:33


I've been taught "don't talk to strangers". The fact is the best business partnerships will start off as strangers. If you are in sales, your ideal client will start of as a stranger. In this podcast I tell a story of how strangers can have a big impact on your life and chances are these relationships can and will create big opportunities and value.

Episode 10. How I used Conviction to Sell More

Play Episode Listen Later Nov 8, 2018 18:11


Link for 'Value Paths' PDF download: http://bit.ly/valuepaths How I used Conviction to Sell More. Without conviction, you're actually doing yourself, your business and your customer a disservice. In this episode, I tell my story of how I became convicted (4 step process).

Episode 9. How to use "Contextual Marketing" to Sell More

Play Episode Listen Later Nov 7, 2018 10:43


How to use "Contextual Marketing" to Sell More. If You Want to Clear up Confusion with your Prospect in your next Sale - Listen to this Story in my Podcast. -- If you want to take your business to the next level with video: Visit www.bizvideo.com.au to learn about Video, Storytelling, Business and Content Marketing!

Episode 8. How To Ask Your Clients For A Testimonial Without Looking Desperate

Play Episode Listen Later Nov 6, 2018 16:23


Sometimes it's really hard asking your clients for a testimonial or a case study video. You know how important it is though to your sales and growth of your business. Here's my story of how I overcome my own fears and how I ask clients for a testimonial or Case Study Video. Here's the link I spoke about where you can download more resource: https://resources.bizvideo.com.au

Episode 7. How To Overcome False Beliefs That Are Holding Your Sales Back

Play Episode Listen Later Nov 5, 2018 17:43


How To Overcome False Beliefs That Are Holding Your Sales Back Your prospects 'false beliefs' are the biggest barrier between you and your potential clients. In this podcast I talk about how you can identify these false beliefs and what type of stories will help your prospects overcome the false beliefs in their own minds. The best part is, you don't need to sell. Your prospect will sell themselves.

Episode 6. What Every Sales Person Needs To Know About "Story Selling"

Play Episode Listen Later Nov 1, 2018 17:59


In this podcast, I give a Secret Formula Any Sales Person Can Use to Convert More Clients Using Storytelling ... even if You Have No Video or Storytelling Experience!

Episode 5. How to 10x your Sales with Targeted Video Content

Play Episode Listen Later Oct 31, 2018 13:53


If you're in Sales have you ever thought how you can personalize a video to a specific person? One thing we have to realize is no matter what type of business you're in, you're not in B2B or B2C. You're in the P2P space. Your target market is People. Here's how to create video content that will actually give value to your prospects so they trust you.

Episode 4. The 3 Ways To Increase Client Certainty for More Sales

Play Episode Listen Later Oct 30, 2018 17:11


If your prospect is not certain, it will be impossible to convert them. In this podcast a share 3 ways to create certainty in your buyer's mind.

Episode 3. What you sell might be causing more problems. Here's how you fix it & grow your business.

Play Episode Listen Later Oct 29, 2018 20:43


In this podcast I tell the story of how we actually grew our business like crazy by knowing what problems our product created for our clients.

Episode 2 - Is It Impossible To Track The Success Video?

Play Episode Listen Later Oct 25, 2018 11:51


I’ve been battling with this for years. How do we track video? How do we track the success? In this episode, I tell a personal story of the time I did bodybuilding and how it relates back to the success of video... Don't worry, it will make sense when you listen.

Episode 1 - How to convert more without being 'salesy'

Play Episode Listen Later Oct 25, 2018 13:31


Story is so powerful it can literally get people to sell themselves. In this podcast I tell a recent story of how I sold myself on a product.

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