ELEVATE - a Public Affairs and Communications Podcast by JPA Health

The 2022 midterm elections are officially underway and the race to define (or redefine) key issues among voters is about to heat things up both inside and outside the beltway. While every election is unique, the rise of the Omicron variant amid the country's third year of the coronavirus pandemic will undoubtedly keep health issues at the forefront of voters' minds. Which lawmakers are leading on health issues and who should your organization engage to ELEVATE your issue? JPA's research tool GRETEL® which analyzes and identifies the influence of an outlet, individual or organization based on how frequently it is referenced or shared by specific audience segments within a specific issue or topic. Find out which Members of Congress (MOCs) are the most influential in the national conversation around key healthcare issues. Listen to the podcast to discover the lawmakers that most surprised us! Download the full report on http://jpa.com/publicaffairs

JPA Health is proud to have worked with Corey Feist of Dr. Lorna Breen Heroes Foundation to elevate the issue of burnout, mental health and well-being among health care professionals by advocating for the passage of the Dr. Lorna Breen Healthcare Provider Protection Act. The foundation was established after the tragic passing of his sister-in-law, Dr. Lorna Breen, who as an emergency medicine physician in New York at the height of the pandemic. Since then, Feist and his wife Jennifer Breen Feist, have built an advocacy campaign with powerful storytelling and effective collaborations to advance the first of it's kind legislation in Congress.

We are BACK! We hear it all the time: “How do we secure top-tier coverage for our policy issues?” Not all media lists are created equal! JPA Health has officially released the top 50 most influential health policy reporters inside and outside Beltway. Your public affairs issues deserve a tailored list and a unique pitch that speaks to the interest of different reporters and the outlets they serve. Enter GRETEL® – JPA's propriety tool which helps us analyze and understand conversations across an array of issues, we set out to use the power of Gretel to offer our clients tangible insight into the BEST media targets for their public affairs goals. JPA's ELEVATE podcast explores issues and trends impacting the intersection of policy, business, and society in health and is hosted by Ryan and Adjoa from the Public Affairs team. In this episode, we dive into the JPA's GRETEL® results that found the top 50 reporters broken down into three categories: the most influential reporters in overall health policy, in the Beltway and within health policy journalism. This highly tailored media list should be used to inform your policy-related media relation efforts. Download the full Top 50 Influential Reporters in Health Policy list.

Almost two-thirds of Americans now give the pharma industry a thumbs up. It's a stunning reversal from just one year ago when only about one-third (32%) rated the industry positively. What does this mean for drug pricing reform? JPA Health's Public Affairs team takes on the drug pricing reform debate with a specific focus on health public affairs. Don't miss an episode of ELEVATE, subscribe to our podcast on Apple Podcasts, Spotify, and Google Podcasts.

In 2020, the COVID-19 pandemic brought the U.S. and global health system to its knees. Nearly a million people have died due to the virus in the U.S. alone. The U.S. health system had to quickly adjust to a public health crisis that stressed hospitals and resulted in record unemployment. A year later, JPA Health's Public Affairs team discusses the biggest winners and losers of the pandemic with a specific focus on health public affairs. Don't miss an episode of ELEVATE, subscribe to our podcast on Apple Podcasts, Spotify, and Google Podcasts.

As a direct response to COVID-19, telehealth has become less of a stopgap and more of a permanent way to provide care delivery to patients. Lawmakers are scrambling to introduce legislation that aim to expand telehealth access beyond the pandemic. But, with a split Senate what is the likelihood of any movement for permanent telehealth solutions in the near future? JPA Health's Public Affairs team discusses influencing the agenda of a Congress to elevate the issue of telehealth and what key stakeholders should do. Don't miss an episode of ELEVATE, subscribe to our podcast on iTunes, Stitcher or Spotify.