Evviva Brands Podcasts

Ever wonder what a creative brief is? Or what makes one brief great and another one bad? You’re not alone--and it’s a huge topic. In this episode of Express Dr. David Kippen outlines the three things that make every great brief, great. Want more? Read along at http://www.evvivabrands.com/?p=915

What’s an EVP? It's one of the fastest growing areas of impact in modern marketing. And EVP is on its way to the marketing acronym hall of fame. EVP stands for “employer value proposition.” But what does it mean? That’s where things get interesting. Read along here: http://www.evvivabrands.com/?p=893

Monday was our pitch. Together with the other guys, we prepare for the big day and give the client our best shot. David's back in the US now. The pitch is done. And in this episode of Express, it’s time for a post-mortem.

By now, you know Evviva’s a brand agency. We’ve talked about how a thing becomes a brand step-by-step. Today David starts that journey from the beginning with preparing for a pitch. We think we'll follow that journey for awhile, but that depends on what happens in the next few days and the next couple of weeks. Because this week on Express, it’s pitch time.

In this episode David looks at employer branding. What is it? What does it do? Does it matter? Turns out it's far more interesting than you might think--and one of the hottest areas in marketing. Follow along here: http://www.evvivabrands.com/2016/03/employer-branding-101/

This is the last episode of Express focused on the two big stages in the life of a brand—expression, where you figure out what your brand’s all about—we talked about that in episodes 1-4--and impression, where you get the word out into the marketplace. That was the topic of episodes 5-8. In this episode, Cate looks at 8 DIY metrics you can use to measure the impact of your brand. Want to follow along? Here, you can: http://www.evvivabrands.com/2016/02/866/

Last week Stephen Stewart took a closer look at how media planning actually works. Let’s assume you’ve done that. Are you ready to go? Not quite. You still need to take your concept—that’s the big idea we talked about back in episode 4—and adapt it to your media plan. That’s critical. How do you manage it? In this episode, Cate Newsom and Amo Bassan join the podcast from our Edinburgh office to talk about how ideas take the final step in becoming ads without losing the magic. You can follow the magic here: http://www.evvivabrands.com/2016/02/how-ideas-become-ads/

Last week David addressed the role that media plays in connecting audiences to your brand (and vice versa). This week, Stephen picks up to talk about the interplay between the three main media categories: owned, earned and paid. He looks at when your brand needs to consider paid media and how to go about building a media plan. Follow along with the blog post at: http://www.evvivabrands.com/2016/02/making-a-good-impression-starts-with-a-media-plan/

In this episode we shift from looking at how brands are expressed to how agencies (and catharsis) help them make impressions and get noticed. How should you think about media? What’s the difference between paid, earned and owned, and which do you plan first? How do your media plan and your brand ladder work together? Follow along with the blog post at  http://www.evvivabrands.com/2016/02/the-art-of-impression-a-click-in-the-life-of-your-brands/

This week, Dr. Kippen discusses Brand Creative with the help of Evviva Brand's Creative Director, Amo Bassan. How does insight and strategy become a concept? And how does a creative concept come to life in the form of art? What is the job of art in the context of a brand, and how is it different from the art you see elsewhere enjoyed at the museum? Follow along with Amo's blog post at www.evvivabrands.com/blog

In our last episode we discussed how to gather the evidence base for your brand, or the big idea derived by insight that the brand will be positioned around. This week, Evviva’s Executive Strategy Director, Stephen Stewart, is calling the next play. He shares how to take your insight and create it into a long term plan for your brand and achieve your business goals. It’s not an easy task, but with his step by step playbook, you’ll be able to understand the game and start making plays of your own.

What does your brand need to do? Who does it need to do these things for? How does it need to do these things? This week's episode focuses on building a strong evidence base as you conduct research to develop your brand.

Ever wonder "what's a brand?" It's more than a name and a logo. It's how you experience the company and the most visible, important expression of business strategy. In this introductory podcast Evviva Brands' chief strategist talks about how the best brand agencies think about brands and branding.