Podcasts about agency life

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training A surprise $10K tax bill nearly knocked Pete Kleinjan off course—but he learned that trusting experts, keeping perspective, and staying outcome-focused is what turns agency chaos into long-term growth. If you're facing curveballs, this episode is your mindset reset. What You'll Learn Why SEO isn't what you sell, it's what it gets your clients. The tax mistake that cost $10K (and what Pete did right). How to lead through chaos with perspective, not panic. Why timeless principles beat trendy tactics every time. How realness (not AI avatars) builds lasting trust. Key Takeaways Clients buy outcomes, not SEO jargon: Sell the lakehouse dream, not the traffic report. Tax mistakes can kill momentum. Hire experts early: A $10K bill could've derailed everything, but Pete owned it and leveled up his support team. Stay resilient when the storm hits: Business will test you. What keeps you going is clarity, not hustle. Tools change, principles don't: Focus on client results, clear communication, and solving problems—not shiny new platforms. Authenticity wins: Forget perfect video. Scrappy, honest content builds trust that converts. Sell what they need, not what you want to deliver: Pete got a client for life by solving a $0 “do not index” issue. That's value. What's the most unexpected challenge you've faced as an agency owner? How did you handle it when things went sideways? Agency life is full of curveballs, and the only way to keep your business alive is by maintaining perspective and resilience when the unexpected hits. Today's featured guest once thought he would lose all the progress he'd made with his agency when the state hit him with a surprise $10K sales tax bill he didn't even know existed. But now, he looks back and laughs, recognizing that getting through it came down to trusting the right professionals and staying the course. He firmly believes that keeping your business afloat for the long haul means remembering why clients hire you in the first place — and that focusing on the outcomes that matter is what builds trust and closes deals. Pete Kleinjan is the founder and owner of Tiger29, an SEO agency that helps local small businesses achieve their sales goals. His agency isn't a sprawling team of 50; it's a small, sharp crew focused on what small business clients actually care about: more phone calls, more leads, more sales. In this episode, we'll discuss: The real reason clients want SEO. A lesson on team + preparedness. Perspective & resilience when things go sideways.  Why you should focus on what won't change. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. The Real Reason Clients Want SEO (And Why We Overcomplicate It) Pete's first job right out of college was doing credit card collection. It was awful but it trained him in being on the phone multiple hours a day having difficult conversations, which led to his next job selling wheelchair-accessible vans. As a salesperson, he quickly realized the key to more sales wasn't grinding harder—it was getting more qualified leads. After he communicated his drive to help bring in more leads, the company's developer threw him a Wikipedia link to SEO, and Pete dove in, learned FTP, and started tweaking pages himself. That hands-on hunger turned into a full-fledged agency by 2009. It's a story he still tells prospects because he knows clients don't want SEO; they want what SEO brings. They want sales, the Cadillac, the lakehouse dream—not rankings or traffic screenshots, and leading with that terminology could just push them away. Pete urges agency owners to remember this because it speaks to what small business owners care about: “How do I get more of the customers I want?” When you lead with jargon, you lose your prospect. Lead with the transformation. The Unexpected $10K Sales Tax Bill (And a Lesson on Team + Preparedness) A couple of years into his agency, Pete received a letter from the state labeled “sales tax review” (not audit, but let's be real—it was an audit). Turns out, in South Dakota, consulting services are taxable, and the state decided local SEO link-building and citation placement fell under “taxable consulting.” This little “surprise” ended with Pete writing a $10,000 check to the state. For a moment, Pete considered fighting it and asked his attorney brother for advice. However, his brother put it in perspective for him: pay the $10K or pay a lawyer to sue and likely have the state fight you all the way to the Supreme Court. It wasn't fun, but it was the best decision for his peace of mind. For him, the big takeaway was: Hire a good bookkeeper and CPA who know your local tax nuances. You don't want to be the expert in tax law, just like your clients shouldn't have to be experts in SEO. Pete chose not to pass that bill back to his clients because it was his mistake, and it would be unfair. But it also taught him to be proactive in areas outside his zone of genius by building a team of experts who handle the boring (but crucial) details. Perspective and Resilience When Things Go Sideways Pete's tax story caused sleepless nights at the time, but looking back, he laughs about it. Because here's the hard truth about agency ownership: Money challenges, curveballs, and “surprise” bills are going to happen. Your ability to weather these storms without spiraling is what separates owners who build sustainable agencies from those who burn out. When you've been in the game long enough, you realize it's never all rainbows, and there's always something around the corner that could trip you up. But when you remember why you're in business—to build a life you love, not just a bigger agency—it becomes easier to shake off setbacks and focus on what matters: your health, your team, your freedom, and your ability to keep moving forward. Focus on What Won't Change In a recent interview, Jeff Bezos was asked about how he thought things would change in five years. His answer was that instead of obsessing over what will change, he prefers focusing on what won't change. No matter what, clients will always want results. They'll always want things on time. They'll always want problems solved by real humans who care. Whether you're using AI, TikTok or any other platform, those core truths will remain. We can often get distracted by tools and trends (AI, new social platforms, “the next algorithm hack”). But the tools in your box will change; your job—to deliver transformation to clients—will not. Build your business around timeless principles like clear communication, trust, and delivering results, and you'll outlast any trend. AI, Avatars, and Authenticity With the coming wave of AI avatars, deepfakes, and synthetic influencers, how should agency owners use these tools while maintaining authenticity? Yes, you could deploy an AI influencer for your agency, especially if you're camera-shy. But as Pete shared, their social media commandment #1 is “it has to be real.” Their scrappy videos may not be as polished as some big agencies, but they convert because they're authentic, quirky, and genuinely helpful. In a future where clients may question if what they see online is real, your authenticity will become your moat. Using AI should amplify your agency's personality, not replace it, so let your realness be your competitive advantage. Selling What Clients Need, Not What You Want to Sell A small business owner struggling for two years with a site that wouldn't show up on Google. Why? A simple “do not index” box was checked in WordPress. Everyone else was trying to pitch her a free “strategy call” (AKA sales call), but Pete charged for an SEO Power Hour, solved her problem immediately, and won her trust. The takeaway for Pete was that it's good he didn't default to “selling a new website” when a client came for SEO. Don't push a service because it's your highest margin offer. Sell what they actually need. When you do, you become their trusted advisor, not another expense they're trying to cut. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

What happens when your agency hits a growth ceiling—and brute force stops working?In this episode, Steve Maly shares what finally pushed him to adopt EOS, how it changed his team's rhythm and decision-making, and why hiring a $500 intern changed the trajectory of his business.Here's what you'll take away:How to spot the real reason your growth has stalledThe hidden value of weekly meetings (done right)Why structure matters more than toolsHow to think like a strategist—not just a founder

Send us a textIn this episode, Danny chats with Santi Schamberger, passionate and dedicated web developer at Optidge. They dive into the foundational elements of successful websites, the evolution of WordPress, and why UX matters more than flashy design. Santi opens up about his self-taught journey, agency life, and how real impact comes from aligning websites with actual business goals. This episode provides a roadmap for creating digital experiences that not only look professional but actually drive business results. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights:Santi breaks down why good, optimized websites convert — and pretty ones often don't.He shares how learning SEO, design, and development together creates a complete skill set for developers and his tips along his self-taught journey in web development. Discover through Santi's experience why collaboration between designers and developers is key in preventing digital disasters.Learn how WordPress, Elementor, and Hello Theme make life easier for devs and clients.A 30% lift in conversions? Santi proves data-led redesigns actually work.Episode Links:

In Episode 16 of this season's Digital and Dirt podcast, Ian welcomes Donna Tuttle, Vice President of Marketing at Whataburger, a fast food chain with over 1,000 locations across 15 states. Breakdown - Donna Tuttle00:00 – 03:10 Fun Facts & Early Creativity03:11 – 07:15 Childhood Advertising Obsession07:16 – 12:15 Journalism Career & Lessons Learned12:16 – 17:30 Transition to Agency Life & Brand Work17:31 – 22:30 Building Whataburger's Digital Newsroom22:31 – 27:30 Culture, Employee Loyalty & “What-a-Life”27:31 – 33:00 Merch Mania, Menu Hacks & Celebrity Fans33:01 – 44:50 Leadership, Strategy & Inspiring a Team44:51 – End Community Expansion & Final Reflections

Discover actionable strategies for using SMS and email to boost customer loyalty, increase revenue, and optimize your marketing funnel. Learn best practices for campaign timing, automation, and integrating SMS with other channels. Nikita also discusses the evolving landscape of digital marketing, the impact of AI, and what sets Aspekt Agency apart in a crowded market.Whether you're a brand owner, marketer, or entrepreneur, this episode is packed with insights to help you grow your business through smarter retention marketing.

Hello & welcome to the next guest, Emily Velkovski! In dieser Folge spricht Anna mit Emily – Influencerin und Gründerin der Agentur Brain and Babes. Emily erzählt, wie sie den Schritt von Social Media zur Unternehmerin gemacht hat, warum authentisches Personal Branding so wichtig ist und wie sie sich für Female Empowerment stark macht. Was bedeutet es, gleichzeitig Content Creatorin und Chefin zu sein? Welche Herausforderungen bringt die Gründung einer Agentur mit sich? Und welchen Rat hat Emily für Frauen, die sich selbstständig machen wollen? Eine inspirierende Folge für alle, die mehr über Sichtbarkeit, Werte und Leadership im digitalen Raum erfahren wollen.

Say thanks and learn more about our podcast sponsor Omnisend. In this candid and wide-ranging episode, Kurt von Ahnen and Toby Cryns reflect on the unique ups and downs of running a small WordPress agency. From their early days coding in HTML and building Flash websites to managing client rosters, teams, and productized services, the hosts explore the joys and hard-won lessons of agency life. One major theme: the freedom (and chaos) of living and working on their own terms. Both hosts share what makes them “emotionally unemployable,” emphasizing how autonomy, community involvement, and passion-driven work keep them committed to their businesses rather than traditional employment.The conversation also covers important topics like pricing services, navigating global competition, managing clients and contractors, and building credibility through niche expertise and community engagement. Whether it's “firing” the bottom third of clients each year or offering templated websites to local food trucks, Kurt and Toby share actionable strategies and hilarious stories from the trenches.Key Takeaways:Letting go of low-value clients can lead to business growth and improved margins.Overseas freelancers often undercut U.S. rates, creating tension in hiring decisions.Being part of your local community (through events, speaking, and partnerships) can naturally build trust and attract clients.Effective labor rate (ELR) is a key KPI to track project profitability.Productized services (like $1500 templated websites + $79/month maintenance) offer sustainable income for smaller clients.Sales success often hinges on personal connections and industry niche familiarity.The path to long-term agency survival is through adaptability and knowing your worth.Important Links:Kurt's Agency: Mañana No MasToby's Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyThe WP Minute+ Podcast: thewpminute.com/subscribe Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever build a business that “looked” successful—but left you feeling empty? Jeff Hilimire sure did and then he did something about it. In this episode, we unpack how he turned a successful agency career into a mission-driven movement—building purpose-led businesses, launching a global volunteer initiative, and writing books that challenge how we think about impact. Today's featured guest always genuinely enjoyed agency life—something he quickly realized was the exception, not the norm. That realization led him to a mission: helping others discover greater meaning in their business journey. Whether it's through his books, his leadership, or his venture that unites developers to build websites for nonprofits in just 24 hours, he is all about turning intention into action. We have the pleasure of welcoming back Jeff Hilimire, the podcast's very first guest, nearly eleven years ago. He shares what drives him to help business owners build purpose-driven companies, why he started writing books, and how he carved his own path in the publishing world. You'll also hear about his latest work with Purpose Group, his thoughts on operationalizing purpose, and how to lead with clarity through times of crisis. In this episode, we'll discuss: Why he made it his mission to help entrepreneurs build purpose-driven businesses. Using the concept of ‘Dream Small' to build a network of volunteers to help non-profits. How he embedded his books with his unique vision.  Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Wix: Today's episode of the Smart Agency Masterclass is sponsored by Wix Studio, the all-in-one platform designed to help agencies scale without the headaches. With intuitive tools, robust native business solutions, and low maintenance, Wix Studio lets your team focus on what matters most—delivering exceptional value to your clients. Ready to take your agency to the next level? Visit wix.com/studio and discover how Wix Studio can transform your workflow, boost profits, and strengthen client relationships. From Joke Websites to Purpose-Driven Business Empire Jeff's journey in the agency world began with simple curiosity in 1996 when, as a college student, he built joke websites with a friend. Eventually, they figured if they made it a business, they could keep doing what they loved, which led to building several sites for free and a humble start with their first paying client, Jeff's aunt, who paid them $250 to build her business' website. Jeff has done a lot since being on the podcast's first episode talking about that first agency. He's been founding, growing, and selling businesses over the last 25 years. He has also been a board member of several initiatives and written six books just since 2019. His latest venture is the Purpose Group, where he and his team acquire and reinvigorate small businesses by training more inspired and engaged employees through their Purpose Playbook™ methodology — which is very much linked to the knowledge Jeff has been sharing through his books, teaching entrepreneurs to build purpose-driven businesses, and helping them find that same joy he's always found in his different businesses. Start with One: How Dreaming Small Can Change Everything In Jeff's experience, many people never go after their dream projects because it feels too big and daunting to start. Instead, he believes it's best to start small and give that first step. If your goal is to help people, then help at least one person. This is the premise behind Jeff's book Dream Small, which helped him grow his venture 48in48, an initiative born out of the idea of getting his team to help non-profits build websites. It would give them the satisfaction of helping someone while giving two selected non-profits a functional website in 48 hours. The plan gradually grew to include thousands of volunteers who offered time and expertise to help these non-profits for one weekend. Since developing this idea, Jeff has held 35 events with 7,500 volunteers around the world pitching in to help build 1,300 websites for non-profits. And while these numbers are great, he knows that had he started with that in mind, the project would've probably never taken off. People needed to see it was possible at a small scale before committing to do more. Tired of Boring Business Books? So Was Jeff Back when Jeff wrote his first book, he wanted to bridge the gap between traditional business thinking and entrepreneurial mindset. Having repeatedly encountered CMOs who resisted innovation with claims that they "couldn't take that chance," Jeff wanted to share his conviction that business was all about taking risks. Initially, he intended to deliver a straightforward business manual and approached the writing process as such. However, he has personally never enjoyed those books, which became apparent as he navigated through the content and found that the rigidity of a traditional format stifled his creativity. Hence, he tried a different approach and embraced storytelling—creating characters and scenarios that embodied the entrepreneurial spirit. This is when Jeff found joy in the writing process and he's continued developing stories within the same fictional universe. Furthermore, after facing multiple rejections from traditional publishers, Jeff applied his risk-taking philosophy to launch his own small publishing house. Today, this venture works with approximately 25 authors and actively seeks innovative approaches to business storytelling. Becoming a Better Leader by Setting a Purpose Beyond Profit In his case, Jeff started out as the programmer in his partnership and oversaw that aspect of his agency's operations for some time. The moment he hired someone else to help him with that task, he immediately recognized there were much better-qualified developers and that his own time would be better spent growing the agency. In fact, he believes agency owners who have limited capacities and require help from the start can actually scale faster since they won't get caught up working in the agency and can focus on growth. When founders recognize their limitations and delegate from the beginning, they avoid becoming trapped in day-to-day operations to focus exclusively on strategic growth opportunities. Despite this operational insight, Jeff initially lacked a sophisticated vision beyond the vague goal of "eventually selling." It took time and experience for him to develop a more nuanced understanding of valuations and how different exit timings would affect the agency's ultimate value. His strategic thinking evolved only after navigating through multiple mergers and sales. The most profound transformation in Jeff's approach came years into his business journey when he began thinking about purpose beyond profit. While he had always wanted to create a workplace where people enjoyed their work and developed professionally, he eventually expanded this intuition into a deliberate focus on organizational culture and consciously building values into the business foundation. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Hello & welcome to the next guest, Christina Bischof! In dieser Folge sprechen wir mit Christina – Influencerin, Gründerin der Haircare-Brand FESCHI und echte Selfmade-Unternehmerin. Christina nimmt uns mit auf ihre Reise: von den ersten Schritten auf Social Media bis zur erfolgreichen Marken-Gründung. Wir sprechen über die Entstehung von FESCHI, über persönliche Herausforderungen, die Macht von Personal Branding und warum ihre Community ein so zentraler Teil ihres Erfolgs ist. Außerdem geht's um Female Empowerment, die Balance zwischen Person und Marke – und warum es so wichtig ist, sich selbst treu zu bleiben.

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Ever wondered what it's really like to transition from full-time employment to remote freelancing in a competitive digital field?Nienke Nina talks with Jake Madoff, a full stack growth marketer who made the leap to freelance during COVID and never looked back. They cut through the romanticized narratives of entrepreneurship to reveal the real challenges, surprising joys, and economic realities of building a sustainable remote career in digital marketing. If you've ever considered freelancing or been tempted by those "I made $10K in my first day" social media posts, this episode strips away the filters to show what sustainable success actually requires. Support the show

In this episode, Sue and Ben explore the unique challenges and advantages of working in a small marketing agency. From wearing multiple hats to ambition and burnout, the conversation emphasizes the importance of creative freedom and authentic leadership in everything we do.

Hello & welcome to the next guest, Karin Teigl! In dieser Folge sprechen wir mit Karin Teigl – besser bekannt als Constantly K – über ihren spannenden Weg von der Influencerin zur Gründerin der 360° Agentur CYK Collective. Wir tauchen ein in die Entstehung des Buzz & Beyond Summits, reden über Female Empowerment, Personal Branding und warum Community für sie der Schlüssel zu echter Veränderung ist. Karin teilt ihre Learnings, ihre Vision und gibt kraftvolle Impulse für alle, die selbst etwas aufbauen wollen. Eine Folge über Mut, Wandel und Leadership mit Haltung.

Our third episode on how planners are applying their skills outside of agency life. Tom Morton (Prior R/GA), Lisa Prince (Prior W+K) and Britton Taylor (Prior W+K) share why they left and the lessons learned along the way. 

Hello & welcome to the next guest, Gina Hitsch! In dieser Folge sprechen wir mit Gina – Content Creatorin, CEO von „Das Ding ist…“ und eure liebste „Big Sis“ auf TikTok. Wir reden über virale Momente, echtes Storytelling, ihr Erfolgsformat „Das Ding ist… und das ist das Ding“ und warum Authentizität ihr stärkstes Tool ist. Gina gibt Einblicke in ihr Personal Branding, wie sie mit Reichweite umgeht – und was sie ihrer Community wirklich mitgeben will. Außerdem sprechen wir darüber, was TikTok & Instagram für sie bedeuten & was sie sich selber in Zukunft von Social Media wünscht.

In diesem Special sprechen wir über die Welt des Corporate Branding. Wie ihr sicherlich alle mitbekommen habt, haben wir nun endlich eine neue Website - yaaay! Nach langem Warten und intensiver Vorbereitung, konnten wir diesen Montag endlich launchen. Karly & Anna sprechen in dieser kurzen Folge über unsere Gedanken hinter einem Relaunch, wie wir uns als Agency positionieren wollen & was da alles dazu gehört. Hört rein & go check out the new website (wenn ihr das nicht schon längst getan habt!)

Our second episode on how planners are applying their skills outside of agency life. Marcus Collins, Gareth Kay and Suzanne Powers share why they left and the lessons learned along the way. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this series.

Đăng ký tham gia chuỗi workshop Road to Agency Life 10: https://forms.gle/LXR62chXs637ZuuE9Chỉ còn chưa đến 1 tháng nữa là workshop #RTA10 sẽ chính thức khởi động. Đây là một cột mốc làm mình rất tự hào khi lúc mới bắt đầu làm workshop mình còn sợ sẽ không có đủ số lượng đăng ký. Nếu bạn muốn biết thêm về trải nghiệm tham gia #RTA từ những người trong cuộc, hãy cùng Meo tham gia "hội nghị bàn tròn" với các em bé học viên từ mùa 7, 8, và 9 của Road to Agency Life nhé.

In Episode 3 of this season's Digital and Dirt podcast, Ian welcomes Kate Griffin Gleysteen, Director of Media and Content at PDC Brands, as explains how she balances a thriving career with motherhood. Kate is also the host of Boss Mamajama, a podcast focused on the challenges and successes of working moms.Podcast Breakdown00:00 - 09:05 Sailing, Sports & Family Influence 09:06 - 24:40 Breaking Into Marketing & Media 24:41 - 33:15 Agency Life & Brand Strategy 33:16 - 47:30 Spotify, CPG Industry & Evolving Media 47:31 - 56:55 Work-Life Balance, Parenthood & Advocacy

Ever wonder how top creatives land those dream campaigns with GEICO, Target, and Old Navy? In this episode, art director Ashley Bozeman pulls back the curtain on the art of the perfect pitch. In this episode of This Is How We Create, host Martine Severin sits down with art director Ashley Bozeman for an intimate conversation about creative collaboration, client presentations, and the art of the pitch. Ashley shares invaluable insights from her journey through major agencies including Martin Agency, Mother New York, and currently Mullen Lowe Los Angeles, where she's worked with brands like GEICO, DoorDash, Old Navy, and Target. Key Highlights: How the Creative Circus transformed Ashley's approach to collaboration by replacing "I" with "We" The essential elements of a winning client deck: simplicity, clear hierarchy, and purposeful design Bringing personal stories into professional work, including featuring her activist mother in an Old Navy campaign Practical tips for creating impactful presentations and mood boards Applying creative direction skills to personal projects, including wedding planning Memorable Quote: "Let's just try it out. I never want to be a person that's already knocking stuff down before we even get to present it. If somebody feels very passionate about an idea and they have a lot of excitement behind it, a lot of love - okay, great. How can I help you better it?" Connect with Ashley Bozeman: Website: https://ashleybozeman.com Instagram: https://www.instagram.com/ashleycierraa/ Support the Show: Follow Host Martine Severin on Instagram: @martineseverin | @thisishowwecreate Subscribe to Martine's Newsletter: https://martineseverin.substack.com/ Visit our Website: https://martineseverin.com/ Credits: This is How We Create is produced by Martine Severin and edited by Santiago Cardona. If you enjoyed this episode, please rate and review us on Apple Podcasts. Your reviews help other creative professionals find our community. Next Episode: Tune in next week as we continue our conversation with creative professionals who are reshaping the industry.  

Summary In this classic episode of EGGS: The Podcast, co-founder and CEO of Leadferno, Aaron Weiche, shares his entrepreneurial journey, discussing his transition from agency life to the SaaS industry. He emphasizes the importance of text messaging as a tool for customer engagement and conversion, highlighting its effectiveness in modern business communication. Aaron also reflects on the challenges of career pivots, the acquisition of his previous company GatherUp, and the vision behind Leadferno. The conversation delves into the significance of customer communication and how businesses can leverage text messaging to enhance their operations and customer relationships. Takeaways Aaron Weiche is the co-founder and CEO of Leadferno. He transitioned from agency life to SaaS, emphasizing the importance of text messaging. Text messaging has a 98% open rate, making it a powerful tool for conversion. Businesses can handle multiple text conversations simultaneously, improving efficiency. Customer communication is crucial for building trust and relationships. Leadferno integrates with CRMs to streamline business operations. The acquisition of GatherUp provided valuable insights for building Leadferno. Text messaging allows for personalized interactions with customers. A two-week free trial is available for businesses to test Leadferno. Understanding customer needs is key to successful marketing strategies. Chapters 00:00 The Entrepreneurial Journey of Aaron Wyke 12:52 Transitioning from Agency Life to SaaS 20:02 Navigating the Acquisition Process 27:08 Leveraging Text Messaging for Business Success 34:22 The Power of Inbound Communication 39:44 Enhancing Customer Experience through Texting 44:43 Lead Capture and Nurturing Strategies 49:42 Driving Traffic and Engagement 54:41 The Importance of Customer Connection 01:01:20 Navigating Marketing and Communication Strategies Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠⁠ Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠⁠   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠

41% of agencies bill by the hour, but only 24% of marketers prefer this model. As AI reshapes marketing, traditional agency structures are cracking. So what comes next?This week, Elena and Rob tackle the evolving agency landscape. They explore why the term "agency" might disappear within three years, how AI is pushing the industry toward platform-based solutions, and what marketers should look for in strategic partners. Whether you're considering bringing services in-house or evaluating new agency relationships, discover how to navigate the shifting marketing services landscape.Topics covered: [01:00] Traditional agency models vs modern alternatives[03:30] What marketers really want from agency partnerships[12:00] The real cost of bringing services in-house[18:00] How AI is transforming agency relationships[21:00] Why platforms might replace traditional agencies[24:00] What marketing services could look like by 2026  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2024 WARC Article: https://www.warc.com/content/feed/if-ai-saves-agency-time-does-charging-by-the-hour-still-make-sense/en-gb/100682024 WARC Podcast Episode: https://www.warc.com/content/paywall/article/warc-talks/why-agency-business-models-are-hurting-effectiveness/en-gb/155118 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

This year, Gen Z are due to make up over a quarter of the workforce – a huge proportion. But both the negative headlines and moaning around the watercooler have commenced. Claims of entitlement, laziness, and unreasonable expectations abound. But is any of it true? And is their approach to work really that detrimental to an efficient workplace? In this episode, Harv speaks with Isobel Camier, founder of Camier Communications and a training consultant with 15 years of experience in PR and communications. Drawing on her commissioned research into Gen Z in the workplace, Isobel debunks stereotypes and offers actionable strategies for creating a thriving, inclusive environment.Here's what Isobel shares in this episode:Why values matter: Gen Z is big on purpose and ethics, and their focus on these can help create a more open and accountable workplace.Balancing work and mental health: Flexible working and offering mental health resources can help prevent burnout.Clear career growth pathways: When you set clear expectations and actually deliver on training promises, it keeps people motivated and excited about their work.Technology's role in engagement: Gen Z's digital skills are a big asset—embrace AI, tidy up clunky workflows, and let them help your team work smarter.Diversity and inclusion: Creating a culture where differences are celebrated and everyone's voice is heard isn't just good for Gen Z—it's good for everyone.The power of recognition: Giving regular, meaningful feedback (both the good and the constructive) builds trust and makes the team feel valued and motivated.Isobel also highlights how open dialogue and listening to employees' lived experiences can transform workplace culture, making agencies not only better for Gen Z but for everyone.If you want to attract and retain the best talent in a competitive market, tune in to learn how agency and operational leaders can bridge generational gaps, align workplace practices with modern values, and create a culture that fosters collaboration and success.View a video summary and get a copy of Isobel's Gen Z research report on her websiteFollow Isobel on LinkedIn: https://www.linkedin.com/in/isobelcamier/Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.

Đăng ký tham gia Road to Agency Life mùa 10: https://forms.gle/DtV3AxDKAm5vZKFEAVới những bước tiến vượt bậc về công nghệ và biến động trong nền kinh tế, Meo tin rằng nhiều bạn hiện đang theo học chuyên ngành Marketing đã không ít lần tự hỏi tương lai nghề nghiệp của mình sẽ bị ảnh hưởng ra sao. Trong kỳ podcast này, Meo và Bóng Bay (IG @thegoodbaloon) cùng nhau chia sẻ những quan sát và trải nghiệm của bọn mình với hy vọng đưa ra những kết luận bổ ích cho mọi người trong năm mới.

Dearbhail is joined by Emma Harney, Dolores Cummins, Elan Darcy and Danijela Maletic of NomadÉire to share the highs and lows of living as a Digital Nomad.

Discover the transformative journey of Fred Gleeck, an entrepreneur who turned his setbacks into stepping stones after being fired by five Fortune 500 companies. Experience his unique blend of theater and business acumen as Fred shares how these diverse skills led him to a successful career as a professional speaker and information product creator. He stresses the importance of embracing entrepreneurship early to avoid the golden handcuffs of corporate life, while candidly discussing the hurdles and triumphs that come with this bold switch.Gain valuable insights into the art and strategy of forming equity partnerships that thrive on mutual trust and complementary skills. Fred reveals how to transition from traditional compensation models to innovative, performance-based arrangements that benefit all stakeholders. With engaging examples and role-play scenarios, he highlights the crucial steps in building resilient partnerships, from crafting simplified equity agreements to managing financial responsibilities and exit plans akin to a business prenup.Elevate your understanding of equity-based compensation through Fred's 90 Day Accelerator program, designed to help clients secure meaningful equity deals. Tune in as we discuss his microbook, "Don't Scale," which advocates for achieving more with fewer clients and less stress. Fred also shares reflections on his entrepreneurial path and newfound passion for poker, offering practical advice and personal insights for listeners eager to 'fire the man' and redefine their career paths.How to connect with fred?Amazon: https://www.amazon.com/Dynamic-Equity-Integration-Coaches-Consultants-ebook/dp/B0CQ489WRLLinkedIn: https://www.linkedin.com/in/fredgleeck/ Facebook:https://www.facebook.com/fred.gleeckWebsite: https://www.fredgleeck.com/ Support the show

Nick Broekema, a former agency owner and LinkedIn content design specialist, joined me for today's episode. Nick shares his transition from agency life to creating content on LinkedIn, leading to a successful and fulfilling career. He explains the importance of consistency, discipline, and targeting the right audience through relevant content and how he leverages LinkedIn to cherry-pick his clients. He offers actionable advice on content creation, leveraging client feedback, and staying disciplined in business. Tune in now to learn from Nick's experience in building a following of over 56,000, 20 million impressions, and how he 8x his income through LinkedIn.

As the saying goes, “Culture eats strategy for breakfast.”  But what if you're killing your culture without even realizing it?Cas Majid, multiple-time agency founder & CEO of Wow Group, an agency to agencies, found himself in a similar situation.  Realizing where one leadership habit was creating a nearly toxic work environment in his agency.In today's conversation with Cas, you'll hear:The culture-killing habit that lead to lower team morale & less client satisfactionThe symptoms Cas recognized to spot the problemHow Cas was able to repair his agency's culture Other Resources Mentioned in Today's Episode:The Ultimate Guide to Capacity Planning by Teamwork.comConnect with Logan on LinkedInConnect with Cas on LinkedInThe ONLY 5 Things Agency Owners Should Be Doing w/ Jason SwenkWant to watch the video version of the podcast on YouTube?Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

Đăng ký tham gia workshop Road to Agency Life 10 >> https://forms.gle/fCXWoGS5zPyiy9kX7"Blindbox" hay gần đây mọi người thường gọi "túi mù" là một hình thức đóng gói (packaging) và tiếp thị (marketing) sản phẩm hiện đang rộ lên thành xu hướng. Việc hình thức này đột nhiên trở nên phổ biến liệu có phải chỉ là một sự tình cờ như cách rất nhiều xu hướng cực kỳ "vô tri" đã ngẫu nhiên diễn ra trong thời đại ngày nay? Hay mức độ yêu thích "túi mù" là biểu hiện của một insight nào đó mà tụi mình có thể cùng nhau bóc tách, phân tích và tìm cách ứng dụng? Hãy cùng đi tìm câu trả lời với Meomeo nha!

How do you create a highly efficient agency without losing flexibility or quality?In this episode, Harv Nagra sits down with Jinny Mitchell-Kent, Joint Managing Director at Great State. With nearly 20 years of experience at agencies big and small—including global powerhouse AKQA—Jinny shares how she's applying lessons from her big-agency days to a 100-person team.Here's what you'll hear:How moving from COO to MD changed her focus from internal projects to building client relationships, while maintaining her focus on performance and excellence.The strategies Great State uses to compete with much larger agencies by staying lean and adaptable – from scaling up the team quickly when required, to creating a flexible delivery framework.Practical tips on managing costs, tracking profitability, and keeping teams running smoothly.How Jinny is championing inclusivity with initiatives like the Great Women's Network.If you want to learn how to streamline your operations and scale smarter, this episode is packed with insights you can put to work right away. Give it a listen!Follow Jinny on LinkedIn. Follow Harv on LinkedIn.Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.

After years inside agencies, James Hurman of Previously Unavailable, Adrian Ho of Zeus Jones, and Brent Vartan of Bullish share why they left, what they were chasing and how they got there.  The first in a series of episodes on how planners are applying their skills outside of the agency environment. Thanks to Tracksuit and the Master of Advertising Effectiveness (MAE) program for supporting this series.

Are you battling with inconsistent processes, bad practice and poor staff training? In this episode, Harv Nagra explains the benefits of documenting and embedding best practices – to take your agency one big leap forward in operational maturity.Harv shares his best tips on:Creating an agency handbook – to create a single source of truth for your business, and help your team work consistentlyChoosing the right documentation tools – specific tools that are helpful in documenting and communicating workflowsCreating a team of best practice champions – by providing learning resources that let them build confidence from day oneReady to future-proof your agency? Join Harv in this episode as he explains how to take your agency to the next level.Harv's preferred tools mentioned in the episode:coda.ioscribehow.comloom.comFollow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.

Đăng ký tham gia workshop Road to Agency Life 10 >> https://forms.gle/fCXWoGS5zPyiy9kX7Sau một năm thật nhiều sóng gió, pitching rất nhiều và win/fail cũng đầy trắc trở, Meomeo xin gửi đến mọi người một số đúc kết của cá nhân mình về những xu hướng làm truyền thông trong năm 2024 vừa qua, hy vọng bạn sẽ nhặt nhạnh được một vài điều thú vị.

Change is hard, but the truth is—when you resist it, you're making a choice.An even harsher truth? Staying in your comfort zone is the reason your business isn't growing. You're stuck because you keep doing the same things, expecting different results. That's the definition of insanity—and it's killing your growth.And keep in mind, "staying in your comfort zone" can manifest in ways you might not even realize. Micromanaging. Refusing to delegate. Needing total control. Waiting for perfection before taking action. Even creating chaos to sabotage your own progress. Believe it or not, you could be your own biggest obstacle.Here's the reality: Over 50% of businesses fail because they refuse to adapt, change, or face the hard truths about their strategies. Are you ready to stop blaming the market, the economy, or your competition? The real obstacle is you.It's time to ditch the excuses, make the changes, and start taking action. Growth isn't easy, but neither is staying stagnant. If you're serious about scaling your business, this is your wake-up call. Step out of the comfort zone. Embrace the chaos. Make bold moves. Growth doesn't happen where it's safe, it happens when you face the uncomfortable truth and take action.In this episode of iDigress, we dive deep into the uncomfortable reality of why many entrepreneurs, leaders, and creatives stay stuck. We'll explore the powerful concept of "what you're not changing, you're choosing" and unpack how resistance to change often stems from fear, comfort, or denial.• Why clarity is the first step to escaping chaos.• The dangers of staying in your comfort zone.• How to recognize when it's time to pivot.•  Why embracing change (quickly) is necessary for business success.• How to stop being a "control freak" and get out of the way of growth.• Why successful execution requires humility and adaptability. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

AI is disrupting every industry and maybe it's caused a shake up or 2 in your agency over the last year.  But there's an opportunity that most agencies are likely overlooking.That's according to today's guest, Richard Banfield. Richard is a veteran of agency life, a self-described recovering CEO, multiple time author, now an investor and advisor.  He was the co-founder of Acceleration, which was purchased by WPP several years back.In today's conversation with Richard, you'll hear:How the relevancy & appropriate role of agencies has changed in recent yearsThe 2 ways agencies can help clients with AI adoptionAn analogy that will change how you view your agency's valueResources Mentioned in this Episode:The Ultimate Guide to Capacity Planning by Teamwork.comMeet The Client by Teamwork.comConnect with Logan on LinkedInConnect with Richard on LinkedInWant to watch the video version of the podcast on YouTube?Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

Hiring and training new employees is a big commitment - and getting it right will have a lasting impact on your agency.Kicking off The Big Agency Club series, we chat with Sarah Brougham, VP of Operations at GenFlow. Sarah's helped multiple agencies go from start-up to established, having a big hand to play in their growth and maturity journies. Sarah has spent the past six years at GenFlow, helping grow revenue there by 5x and headcount 16x.Sarah gives us her best tips on:Hiring the right people for your agencyCreating onboarding programs that new hires love and gets them off to a running startHow offboarding goes beyond formalities and systems removals, and includes decisions on retentionHow to decide whether to fight to keep an employee that's thinking of leavingFollow Sarah on LinkedIn: https://www.linkedin.com/in/sarahbrougham/Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/Agency8x: https://www.agency8x.com/ Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.

This week Lauren (Jen's previous designer) is back to share about her decision to leave the boutique studio space in favor of the agency world! She talks about her job search, interview process, and differences between boutique and agency she's been surprised by.Guest Information:Guest Name: Lauren BraierGuest Business Name: Elby CreativeGuest Website: www.elbycreative.comGuest Instagram: @elbycreativeLinks Mentioned:[Insert Links Here]Inbox Question:"[Question here?]” - [Name Here]Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Tiếp tục là phần 2 của chiếc teaser dài nhất của chuỗi workshop Road to Agency Life. Mọi người nhớ tìm nghe kỳ trước nếu bỏ lỡ nhé, và nếu có hứng thú với bất cứ nội dung nào Meo chia sẻ trong hai kỳ #chuyennganh gần đây thì bạn hãy chờ đợi #RTA10 sẽ trở lại rất sớm thui nha!

Individuals thrive when they're equipped to handle challenges.Amy Hopper is a former agency owner and now founder of the business consultancy TOA. In this episode, Amy opens up about her journey through some serious challenges. She shares how those experiences helped her create a system that keeps teams (and individuals) focused, engaged, and productive.Amy dives into practical tips on:Planning your day in a way that energizes you instead of draining you.Letting go of perfectionism so you can delegate more and grow faster.Overcoming resistance to change, both personally and within your team.Her insights are packed with real-world lessons for leaders looking to build stronger, more resilient teams.Follow Amy on LinkedIn: https://www.linkedin.com/in/amyhopper/Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.

Simon is a career digital entrepreneur having built and sold a group of content affiliate sites in the mid 2000s before then setting up an agency group that was acquired by IPG PLC in 2016. At the time the business employed 125 people but grew quickly during earn out, becoming a business of 270+ people by the end of 2020. That business started life as a performance and content marketing agency and Simon spent ten years as a thought leader and expert in the space - so many now look to his expertise in sales and marketing now. The business eventually became a full service digital agency. Alongside this Simon started angel investing in 2016, realising that the early stage world was in desperate need of not just cash but people who had been there and could help guide and support founders properly. Along that journey he met three other angels with a similar world view and from it Haatch (an early stage venture investment fund) was born. That business, alongside his consultancy Scaled has been his focus over the last 6 years and he now spends his time helping and supporting B2B businesses grow fast and with less ‘pain' and sits on a small handful of Boards also. Key Moments [06:10] Scaling business is challenging due to people. [09:22] Transitioning from business to private equity focus. [11:13] Investing: Spotting talent, guiding, equally rewarding. [13:22] Embrace opportunities to improve social networks. Find Simon Online https://scaled.co.uk https://www.linkedin.com/in/simonpenson/ If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's ever-changing job market, the true sense of security isn't found in the confines of our current employment but in our ability to generate income through building new relationships.Galen Low is joined by Max Traylor—The Consultant's Consultant and Founder of Max Traylor LLC—to delve into the concept of job security and emphasizes that true stability in one's career stems from developing the ability to generate income independently of a single employer.Resources from this episode:Join DPM MembershipSubscribe to the newsletter to get our latest articles and podcastsConnect with Max on LinkedIn and XCheck out Max's websiteBeers with Max PodcastMax's book: Agency Survival Guide

Which metrics should you track, to run your agency as efficiently as possible?In this episode we speak with Richard Brett. Rich is a seasoned FinOps professional with 15+ years of experience, including a decade in the agency world. Rich has played a key role in scaling agencies, setting up financial processes, and supporting sustainable growth. Rich will take us into a deeper dive of agency finances, starting with revenue recognition – recording revenue when it's earned, not when payment is received – and explain why this is so important. Next, we'll discuss key metrics and the kind of decisions you'll be able to make using each:Utilization: see how effectively your team's time is allocated to billable work, helping identify resource optimization opportunities.Recovery: shows the actual revenue generated from billable hours worked, highlighting areas of over-servicing.Billable paid: shows the proportion of billable work that is successfully paid for, helping assess the financial health of client engagements.Future month work value: projects the expected revenue from booked hours in upcoming work, allowing for proactive resource and budget management.Finally, Rich will tell us 5 ways we can influence margins through agency rate cards.Rich now runs his own consultancy, Rich Brett FinOps, providing bespoke financial services to agencies.Follow Richard on LinkedIn: https://www.linkedin.com/in/richard-brett-36903590/Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.

In this LMScast episode, Chris Badgett welcomes Mark Szymanski, co-founder of MJSTV, to discuss various aspects of content creation, agency work, and the WordPress community. Mark Szymanski is a co-founder of MJSTV and a dedicated WordPress Consultant and Digital Educator. With extensive experience in creating tutorial videos. He specializes in the WordPress environment, helping individuals […] The post WordPress Content Creator and Agency Life with Mark Szymanski appeared first on LMScast.

Scientific research shows there are common parts of your deck design and delivery that are causing your agency's pitches to fall on deaf ears.  As today's guest, Tom Martin explains, in some cases, that's pretty close to literally true: your potential clients aren't even hearing the words in your pitch as you deliver it.Tom fell into business development during his early days of business development and now as the founder of Converse Digital, he helps agencies of all sizes turn conversations into new clients.In today's episode, you'll learn:The common mistakes you're probably making in pitch meetings that could easily be avoidedResearched-based advice for nailing both the design & delivery of your pitch decksA pitch meeting example you can steal to wow your potential clientsResources Mentioned in this Episode:The Ultimate Guide to Capacity Planning by Teamwork.comMeet The Client by Teamwork.comConnect with our host, Logan on LinkedInConnect with our guest, Tom on LinkedInWant to watch the video version of the podcast on YouTube?Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

Trở lại sau hơn một tháng vắng bóng, Meo chia sẻ với mọi người một số nội dung được tổng hợp và đúc kết từ các bài học mới nhất của chuỗi workshop Road to Agency Life 09, hy vọng sẽ hữu ích với mọi người nha.

There's a role in your agency that has a bigger impact on your bottom line than you realize.  Project Managers are often thought to “just” deliver client projects on time, on scope and on budget.But if you aren't thinking bigger than that “just” mentality, you could be missing the impact of this important role on your agency's profitability.Galen Low, Co-Founder of The Digital Project Manager, has led numerous agency teams–with time spent on everything from project management to business development to account management.  And all those experiences, and now having managed a huge community of project management professionals, has led him to see the true impact PMs can have on agency profits…and how you can maximize that impact.In today's conversation with Galen, you'll hear:How to increase your PMs impact on profitabilityThe 2 most important skills your PMs need to develop (& how to help them level up)How to assess PM talent in an AI-Driven worldA  strange question that might just help you identify the right PM in your next hiring processOther Resources Mentioned in Today's Episode:The Ultimate Guide to Capacity Planning by Teamwork.comMeet The Client by Teamwork.comSubscribe to The AI-Driven MarketerConnect with Logan on LinkedInConnect with Galen on LinkedInWant to watch the video version of the podcast on YouTube?Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

They increased lead conversion by 300%, they broke out of their agency's growth slump and are now able to take on more right-fit clients for their agency.How did Sean Sweet and his team at Blend Marketing achieve all that from one year to the next?They made a hard decision that most agencies avoid.  One that you might think would limit your agencies growth and ability to win new clients.In today's conversation, you'll learn:The decision this agency made that helped them avoid a financial hole of nearly £500KThe 2 operations habits they used to avoid an even worse situationHow to manage team communication when times are tough in your agencyResources Mentioned in this Episode:The Ultimate Guide to Capacity Planning by Teamwork.comMeet The Client by Teamwork.comConnect with our host, Logan on LinkedInConnect with our guest, Sean on LinkedInThe Lead Magnet that Pays for Itself w/ Chris DuBois5 Steps to Better Change Management for Agencies w/ Rob SaylesWant to watch the video version of the podcast on YouTube?Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

Shawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce.A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retail industry, from digital experience to product design, has exposed him to many facets within the business. This has given him an undeniable ability to identify his clients' needs; guaranteed to provide a unique experience and to deliver increased engagement across all channels of your business.In This Conversation We Discuss:[00:44] Intro[01:07] Overseeing design and development excellence[02:01] Prioritize impactful changes before Black Friday[04:07] Avoid site relaunch from hurting holiday sales[05:26] Straightforward discounts for holiday sales[06:33] Maintain clarity with daily Black Friday deals[07:19] Optimize gift cards for efficient holiday gifting[09:00] Offer direct gift sending for Q4 sales[10:41] Use data to craft effective product bundles[13:31] Create custom landing pages for holiday marketing[15:33] AIDA formula for landing page optimization[17:10] Episode Sponsors[20:23] Boosting revenue with upsells and cross-sells[22:14] Avoid overkill with subtle upsell placements[23:22] Strategize pre and post-purchase upsells effectively[25:05] Maximizing upsell tools within your theme[25:43] Implement app-based discounts for big sales[26:24] Refine image optimization and code efficiency[28:35] Improve mobile navigation and usability [31:00] Gaining insights from real users' interactions[32:47] Optimize sales with early split tests and feedback[34:24] Confirm remarketing pixels and data flow[35:22] Electric Eye's expertise for Black Friday prepResources:Subscribe to Honest Ecommerce on YoutubeShopify expert design and development agency electriceye.io/A brand studio where art meets commerce feel.studio/Follow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

If your agency does creative work, it's easy to think that WHAT you deliver to your clients is all that matters.But according to Guy Bauer, Founder of Umault, a B2B video ad agency, that's only half of the client satisfaction equation.  The other half is something we neglect all the time.  In today's conversation, you'll learn:The hidden reason clients become unhappy, even when you're delivering great workWhat the Domino's Pizza Tracker can teach us about managing client projectsThe unconventional method Guy uses asynchronous video to keep client informed during ongoing projectsFor additional context: Guy's agency, Umault, recently partnered with Teamwork.com to bring The Client (& The Client: Part Deux) to life.  If you want to see the end results of the projects Logan & Guy reference in this episode, you can watch both films, see more short-form videos & sign up to get emails directly from The Client himself right here: The Client & The Client: Part DeuxOther Resources Mentioned in Today's Episode:Connect with Guy on LinkedInFinancial Management of A Marketing Firm (Second Edition) by David C. BakerThe Lead Magnet That Pays for Itself w/ Chris DuBois Want to watch the video version of the podcast on YouTube?Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.