Podcasts about Playbook

Angela Strange and Gabriel Vásquez speak with Addi founder and CEO Santiago Suárez about building one of Latin America's largest financial platforms. What began as a buy now, pay later product has evolved into a broader ecosystem spanning payments, commerce, logistics, and now banking. Serving millions of consumers and tens of thousands of merchants, Addi sits at the intersection of financial services and commerce in Colombia. The conversation covers building in Latin America, lessons from scaling through multiple market cycles, the importance of technology infrastructure, and why Suárez believes financial inclusion and economic growth are deeply connected. They also discuss AI, organizational design, product strategy, and what it takes to build enduring companies outside Silicon Valley.   Resources: Follow Santiago Suárez on X: https://x.com/SantiaSua Follow Angela Strange on X: https://x.com/astrange Follow Gabriel Vásquez on X: https://x.com/GEVS94 Stay Updated:Find a16z on YouTube: YouTubeFind a16z on XFind a16z on LinkedInListen to the a16z Show on SpotifyListen to the a16z Show on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

President Donald Trump is expected to speak later this morning, likely touting the Iran agreement. This comes after Bloomberg published an unconfirmed draft of the memorandum that raises some serious questions. Later today, Fed Chair Kevin Warsh will preside over his first Open Market Committee meeting, where news will likely paint a less than peachy vision of high inflation rates. Speaking of peaches, Georgia's runoff results mean a Rep. Mike Collins v. Sen. Jon Ossoff showdown come November. And finally, Jay Clayton heads to a confirmation hearing before the Senate Intelligence Committee, less than a week after lawmakers formally received his nomination to serve as director of national intelligence. Follow POLITICO here:     ➤ X: https://x.com/politico/  ➤ Instagram:  / politico       ➤ Facebook:  / politico    For more news and analysis, subscribe to the Playbook newsletter: politico.com/playbook 

The Playbook HR 1 6.16 Is Sorsby's Revolt the BEST since Schiano Sunday? by Fanrun Radio

The Playbook HR 2 6.16.26 by Fanrun Radio

In Georgia's Republican primary runoff, will Trump's endorsement of Rep. Mike Collins secure his GOP nomination in a high-stakes bid to unseat Sen. Jon Ossoff? Meanwhile, Gov. Gavin Newsom is accusing Trump of weaponizing the DOJ to investigate him and his wife. Plus, ten years after Hillbilly Elegy launched his public rise, Vice President JD Vance is back with a new book, Communion: Finding My Way Back to Faith. Follow POLITICO here:     ➤ X: https://x.com/politico/  ➤ Instagram:  / politico       ➤ Facebook:  / politico    For more news and analysis, subscribe to the Playbook newsletter: politico.com/playbook 

133 million learners. 100% of the Fortune 100. And the woman steering go-to-market behind those numbers will tell you to stop chasing churn. Monika Saha, CCO of Articulate, doesn't trade in best-practice platitudes. In this episode she takes the sacred cows out back: why "customer education is a cost center" is half-wrong instead of all-wrong, when fighting retention is a flat waste of energy, and why PLG companies are quietly light-years ahead while everyone else optimizes the wrong thing. Host Josh Schachter pokes the bear. Co-host Samantha Murray pushes back. Monika doesn't blink. If you run customer success, education, or GTM and you're tired of being told what you already know, this one's built to make you uncomfortable in the good way.Josh is writing a book on building customer relationships. Follow his journey and insights at www.joshschachter.com---What You'll Learn- Why "customer education is a cost center" is partly true- How to standardize and modularize content so you stop reinventing the wheel- When improving churn is actually a waste of energy- How to segment a long tail so you invest where returns are real- Why PLG companies dominate in-app and digital motion- A simple QBR exercise to find AI-ready process bottlenecks- How to structure a number across a core product plus early cross-sells---Want the playbook, not just the conversation? Subscribe for deep-dive, actionable breakdowns from every episode at unchurned.substack.com.---Timestamps0:00 - Preview and Meet Mac, Monika's dog1:08 - Meet Sam Murray, Gainsight & Monika Saha, Articulate2:11 - Articulate's Overview4:20 - Monika's remit as Chief Commercial Officer: trial to renewal5:37 - Lessons from her Gainsight CMO days9:00 - Customer education & internal enablement14:53 - Debate: is customer education a cost center?20:30 - Controversial take: when fixing churn is pointless23:43 - Why digital motion is foundational at a PLG company26:56 - Can non-PLG B2B companies experiment like this?28:48 - Embracing efficiency with AI32:30 - Hitting the number: core product vs cross-sell---Where to Find the GuestSamantha Murray: https://www.linkedin.com/in/samantha-murray613/Monika Saha: https://www.linkedin.com/in/monikasaha/---Where to Find Josh:LinkedIn: https://www.linkedin.com/in/jschachter/Unchurned Substack: https://unchurned.substack.com/

A special Book Launch Party celebrating the release of Jimmy Atkinson's new book, The Opportunity Zones Playbook: Master the OZ Tax Incentive to Build Wealth, Fund Deals, and Create Impact. Learn more and purchase the book: ⁠https://opportunityzonesplaybook.com/

Business founders Maggie and Emily started Mother Euro from a single DM.Their first night out closed down a bar in Madrid. A year and a half later, they're running the membership community that every English-speaking mom moving to Europe is whispering about.We got into:The single DM that started it all. Leaving Fashion Week and corporate HR for sweat equity. Bootstrapping a business with kids literally climbing on you. Landing brand deals with Bugaboo and Hatch with no agency. Why American directness works in a country that does 10 PM dinners. The truth about giving birth in Spain. Doulas, C-sections, public vs private. Knowing when to push, when to pause, and when to walk away from a brand deal that doesn't feel right. If you've been thinking about a move abroad, save this one.Links:Mother Euro website@mothereuro on IGEmily, @mamainmadrid_Maggie, @maggiegavilanSupporting: BirthFundToday's episode supports BirthFund.Every mom deserves quality midwifery care. Not every family can afford it.BirthFund is a 1:1 community fund. 100% of donations go straight to families to cover the cost of midwifery care. No middleman. No overhead.If this episode hits, support a mom on her own journey:Donate If you loved this episode, send it to your group chat. Hit the notification button on Spotify so you never miss one.Got thoughts? Topics you want me to cover? Leave a comment. No, really. Your feedback genuinely shapes what we make next.Follow Host Lauralaura@herwhy.world

California and the EU's frameworks for protecting personal information and assessing related high-risk practices raise compliance complexity for employers. In this episode, Jackson Lewis' Mary Costigan and Michael Witteler of Pusch Wahlig Workplace Law contrast the definitions and processes in the CCPA's new risk assessment requirements and the GDPR's data protection impact assessments. 

Part I: The Architecture of the Guest ExperienceLa Bottega Collective designs and produces the physical and sensory touchpoints of the luxury hotel stay, from bathroom formulations and textiles to amenities, gifting, and retail, working with 15,000 properties across 117 countries, from the world's most recognized hotel groups such as Aman and Four Seasons, to the finest independent properties such as Passalacqua and Il San Pietro di Positano. Tommaso Pacini, CEO of La Bottega Collective, argues that the guest experience is not a collection of amenities but a coherent sensory language, and that the hotels who understand this are the ones building something guests cannot find, replicate, or buy anywhere else.In Part I of this episode, Tommaso walks through how La Bottega Collective reads a property before designing a single touchpoint, why the choice between licensed and fully custom product programs is ultimately a question of time and conviction rather than budget, and how the most effective guest experience artifacts extend the emotional memory of a stay well beyond checkout.Thank you La Bottega Collective for making this episode possible. Learn more and get in touch with La Bottega Collective ⁠here⁠.Follow La Bottega Collective on Instagram ⁠here⁠.Part II: The Developer's Playbook: Building a €3B European Lifestyle & Luxury Hotel Portfolio with David ZisserEpisode starts at (17:22)David Zisser is the founder of Omnam, a €3 billion European hotel development and investment platform with a portfolio concentrated in lifestyle and luxury assets across Italy and key European markets. His recent projects include the Edition Lake Como, W Rome, which he credits with catalyzing what W Hotels internally called its 2.0 positioning, and the Hotel Bauer Venice, acquired out of a bankruptcy process in partnership with Mohari Hospitality and flagged with Rosewood. He is currently developing a proprietary hotel brand, with a Paris property featuring Pharrell Williams as creative director serving as its first expression.Omnam operates across the full development stack, from site identification and capital structuring through to brand selection, design intent, and operational oversight. Omnam's LPs include institutional investor Bain Capital, and Mohari Hospitality, with whom David has built a partnership centered on a shared conviction about where luxury hospitality is heading. Omnam has worked with several major third party operators, and that breadth of exposure now informs both its underwriting discipline and its decision to build its own brand from a position of genuine industry knowledge rather than ego.In this episode, Nadine sits down with David to explore what it really takes to build a multi-billion euro development platform in luxury hospitality, from navigating fundraising from institutional capital and large family offices to acquiring one of Venice's most storied hotels out of bankruptcy.INTERVIEW HIGHLIGHTSDavid's deal framework, and why any project where success is contingent on factors outside Omnam's control is a passHow the Hotel Bauer acquisition came together out of a bankruptcy process, with competing global bidders, layered political dynamics, and a timeline that tested everyone involvedUltra-luxury brand dilution and which operators are most exposed as generational wealth transfer acceleratesDavid's view on ADR stabilization, total in-hotel spend capture, and why the P&L conversation that matters most is not the one most investors are havingWhy David believes hotel operators should exit F&B operations, and what a properly aligned fee structure looks like from an owner's perspectiveThe tension at the center of building a scalable brand from a singular, heritage-driven flagship assetWhat David learned from managing institutional capitalLearn more about Omnam's portfolio ⁠here⁠.Follow Omnam on Instagram ⁠here⁠.

This week, Dave speaks with Tom Bingham, Director of Vertical Market Sales at LG Electronics.Tom shares how digital display technology is evolving from reliable screens into broader customer experience platforms across retail, QSR, grocery, C-store, stadiums, venues, and transportation environments.In this episode, Tom breaks down why in-store retail media is moving so quickly, how retailers are thinking about new surfaces and form factors, and why physical spaces now need to deliver connected, measurable, and meaningful customer experiences.The conversation also explores how AI, analytics, and data attribution are shaping the next phase of in-store content, advertising, and operations.Connect with Tom on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

If you are within three feet of Ed Mathews, you are probably talking about real estate. This week the conversation is with Tom Dunkel, managing principal at Eagle Capital Investments, and it is a clinic in how to vet a deal before a dollar leaves your account. Tom has been a full-time investor for two decades. Over that span he has raised more than $50 million in private capital from a network of investors who lean on his experience to place money into alternatives most people never see: multifamily, self-storage, mobile home parks, medical office, and private lending. His pitch is simple. Real diversification is not large cap versus small cap or value versus growth. It is owning assets that do not move when a headline does. As Tom puts it, a tsunami hitting Japan can knock the stock market down 15 percent overnight, but it does nothing to an apartment building in Phoenix or a storage facility in North Carolina. The backbone of the episode is Tom's SAFE Investing Method, the same screen he uses every day. S is for sponsor: who are you writing the check to, what is their track record, and have you earned the right to ask the hard questions. A is for asset: if you cannot explain the investment to your kid or your elderly parent, you do not understand it well enough to fund it. F is for financials: do the projections hold up, and has this sponsor actually hit numbers like these before. E is for exit: you cannot click your way out of a syndication on a Tuesday afternoon, so you need to know exactly what has to happen, and over what time horizon, before your money comes back. Then Tom goes off the mainstream script on taxes. The standard advice is to 1031 exchange again and again until you die and hand your heirs a stepped-up basis. Tom's question is blunt: do you really want to be managing properties at 90 the way his mother could be. He prefers the lazy man's 1031, taking the gain, then using fresh depreciation from the next deal to shelter income, all without the rigid timelines and same-title rules that make a true 1031 nearly impossible across a group of 20 or 30 investors. Pay the freedom tax, he argues, and buy yourself passive income and time. The buy box conversation is just as practical. Tom likes private lending for first-position security and monthly checks. He likes mobile home parks and co-living because they answer the housing affordability crisis with real, unsubsidized supply, and he breaks down how a Philadelphia operator turns a $1,000 row home into $3,000 a month by renting furnished rooms to tenants on fixed income. He covers where self-storage sits after its boom and consolidation, and why he treats it like multifamily underwriting now. On technology, Tom is candid that he is still early but already getting leverage from AI. His current workflow is to go back and forth with Claude to build a long, specific prompt, then hand it to Manus for deep research on a market like Phoenix multifamily. He even has an AI clone at tomdunkel.ai that will answer your investing questions, as long as you do not bring up the Eagles. The lightning round digs into purpose beyond family, the best advice he ever got from a nine-figure investor, a job he probably should have turned down, and how he defines success now as an empty nester: geographic and time freedom, plus the room to give back through Tunnel to Towers and a scholarship he started for a friend lost to ALS. Find Tom at investwitheagle.com, grab his book The Wealth Builder's Playbook, or talk to his clone at tomdunkel.ai. Chapters 00:00 Don't let the tax tail wag the freedom dog 01:00 Meet Tom Dunkel and Eagle Capital Investments 03:00 Why true diversification lives outside the stock market 04:00 The SAFE Investing Method: Sponsor, Asset, Financials, Exit 08:00 Taxes and the lazy man's 1031 exchange 13:00 The Wealth Builder's Playbook and being the "who" 17:00 The buy box: mobile home parks, co-living, multifamily 22:00 Where self-storage sits after the boom 24:00 Using Claude and Manus to move faster 27:00 Lightning round: purpose, significance, and legacy 30:00 The best advice he ever got 33:00 A decision he would take back 34:00 On the nightstand: Invest Like a Billionaire 36:00 Defining success as an empty nester 38:00 Golf, a rock and roll cover band, and where to find Tom This week's book: Invest Like a Billionaire: Unlocking the Wealth Secrets of the Ultra-Rich by Bob Fraser and Ben Fraser https://www.amazon.com/dp/B0F3W2SNDS?tag=clarkstholdin-20 More Real Estate Underground episodes: clarkst.com/podcast Elevista: elevista.com/podcast Elevista - Speed as a Service™Elevista Connect is the first AI-powered lead conversion system built for real estate investors.

Send us Fan MailIn this episode of the WTR Small-Cap Spotlight podcast, Chris Zhang, Vice President of Corporate Development and Strategy of Maison Solutions Inc. (Nasdaq: MSS) joins host Tim Gerdeman, Vice Chair, Co-Founder and Chief Marketing Officer of Water Tower Research, and WTR Analyst James Kisner. Maison is a specialty grocery retailer serving Asian-American and other ethnic communities, operating HK Good Fortune stores in Southern California and Lee Lee International Supermarkets in Arizona. Zhang lays out the company's tech-driven transformation across four pillars: store inventory, sales and order operations, customer privacy, and customer loyalty, with AI-powered forecasting and replenishment furthest along and perishables the first problem it tackles. He details the newly announced collaboration framework with SupplyAi and MiniMax aimed at embedding AI in everyday food-retail workflows, the direct-sourcing strategy across Asia including the Guizhou Moutai distribution agreement, and the company's Worldcoin (WLD) treasury position and early proof-of-human exploration. The conversation closes with the operating KPIs and milestones that would signal the AI and solutions strategy is working over the next 12 months.

In this episode #18 of the Five Stripe Playbook, Nick and Drew offer the Five Stripe Fam the happiest podcast on the channel in a long time: Both the USMNT and the World Cup are more than a dream come true. Pulisic's domination, Balogun's breakout game, and Richards's return. Should anything change for Australia? Highlighting other World Cup games so far. And more! --------- We've launched written content for the 2026 season! Our newly dedicated writers room is working day and night to provide FREE written match analysis, breaking news, opinion pieces, and much more on your Atlanta United. Sign up for the FREE membership on Patreon to get all written content delivered straight to your inbox the moment we publish! Join us! http://patreon.com/atlutdfantv Donate: www.paypal.me/atlutdfantv --------- Find our podcast in audio form on your favorite podcatchers! --------- About Atlanta United Fan TV: We are created by fans for the fans of Atlanta United and soccer. Join the community to get in on the conversation! Bringing you fan cams, podcasts, vlogs, mini-documentaries and much more! If you're a Five Stripe, we want to hear from you! Whatever you want to say about ATL UTD you can say it in the comments below. And to get in touch with us, connect with us: INSTAGRAM: https://goo.gl/9uOLVn BLUESKY: @atlutdfantv.bsky.social TWITTER: https://goo.gl/5uc709 TWITCH: https://www.twitch.tv/atlutdfantv DISCORD: https://discord.gg/C4RXb2b FACEBOOK: https://tinyurl.com/y3ga5mst SNAPCHAT: atlutdfantv17 TIK TOK: atlutdfantv --------- #ATLUTD #UniteAndConquer #MLS Learn more about your ad choices. Visit megaphone.fm/adchoices

High performance isn't a talent — it's a system.This week, we bring together three of our most foundational conversations to show you exactly what that system looks like in practice.From the two non-negotiables that underpin every kind of success, to the five specific characteristics we see in every high performer we've ever met, to the seven quiet habits that keep most people from closing the gap — this is the raw material behind our new 21-Day High Performance Challenge.

Spencer Pratt — yes, the guy from The Hills — made a campaign ad with AI for zero dollars. No donors, no consultants, no political machine. And it pulled more views than the entire campaign of the sitting mayor of Los Angeles, who's backed by hundreds of millions of dollars. The political establishment spent a decade building a system to control who gets attention… and a reality TV star with a laptop just broke it. In this episode I break down exactly how — because the same technique works in your business, not just a mayor's race. These ads don't land because they look like political ads; they land because they look like movies. I'll show you the engine underneath: a 130-year-old idea from French psychologist Gustave Le Bon, the false-belief framework I teach in Expert Secrets, and the uncomfortable line I think all of us have to draw now that anyone can deepfake anyone for free. I've lived one side of this — I bootstrapped ClickFunnels against an entire industry that said I couldn't compete — so I'm not watching this one from the outside. Key Highlights: ◼️The “$0 campaign ad” that beat the machine — how Spencer Pratt and a four-person studio pulled more views than a sitting mayor backed by hundreds of millions, using a free (and Chinese) AI video tool ◼️The Expert Secrets move these ads run on — “breaking false belief patterns”: they don't argue that politicians care, that the system works, or that you need money to win… they shatter each belief with a story instead of a fact ◼️The entertainment-format trick — why mapping your audience's favorite movies (Star Wars, The Dark Knight) onto their false beliefs turns an ad into something they'll actually share ◼️Gustave Le Bon's 1895 warning — crowds aren't moved by facts, they're moved by images… and why AI just handed that weapon to everyone for free ◼️The line I won't cross — use AI aggressively to compete with people who outspend you, but putting words in politicians' mouths they never said is where it tips from equalizer to dangerous Here's what I keep coming back to: for 130 years, the people who could afford to create images controlled the crowd. That era just ended. AI gave the images to everyone — and once the tools are free, the only thing left that matters is the story. The political machine is learning that the hard way in LA right now, and your market is no different. So the real question isn't whether these AI ads are fair or dangerous. It's this: in your own business, are you still paying for the old machine… or are you the one building with the new tools? Are you Spencer Pratt in this story — or are you Karen Bass? ◼️AI SECRETS CHALLENGE: Most people are either afraid of AI or using it as a toy. Russell built a challenge that teaches you how to actually MAKE MONEY with AI — not just be productive, but build real income. The best defense against being manipulated by AI companies is understanding the technology well enough to profit from it yourself. → https://www.AISecretsChallenge.com ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

The Playbook HR 2 6.15.26 by Fanrun Radio

Tennessee Football's 2027 Class Heating Up - The Playbook 6/15 HR1

President Donald Trump heads to the G7 Summit in France today after reaching a peace agreement with Iran last night. But what is in the deal, and is it worth the paper it's written on? Amid these geopolitical developments, a media spectacle on the South Lawn as Trump celebrated his 80th birthday with the White House's first ever UFC match.  Follow POLITICO here:     ➤ X: https://x.com/politico/  ➤ Instagram:  / politico       ➤ Facebook:  / politico    For more news and analysis, subscribe to the Playbook newsletter: politico.com/playbook 

Send us Fan MailMost of us have been told (or have told ourselves one way or another) that building a successful creative business means picking a lane and staying in it. But what happens when the lane you've built starts to feel more like a cage, and the work that once lit you up becomes just another obligation you can't motivate yourself to do? Christina Orthwein's journey from production potter to sculptor to jewelry maker and back again is a raw and honest look at how the pressure to monetize our work can quietly separate us from the reason we started making in the first place. The real tension isn't whether to niche down or stay flexible, but instead learning to trust that the creative restlessness pulling you toward something new might actually be pointing you somewhere worth going.Love this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybookHave questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Haiying Zhang, USHBC's director of global business development. Zhang has spent the last several years helping position U.S. blueberries for growth far beyond our domestic market by building relationships and helping exporters better understand where global demand is expanding. Zhang shares what she's seeing firsthand in the global market, and where the greatest opportunities for growth lie.“As a result, what you are seeing in these markets is a lot of media coverage about USA Blueberries. So we successfully generate the buzz about our product. That's our goal. And in many of these markets, if you look at the product life cycle, we are still at the introductory stage … meaning we have a long runway to go. And so it's very important that we build, reach new customers and we also inspire existing customers to increase their purchasing frequency, and that's why we invest the dollars .” – Haiying Zhang Topics covered include: An introduction to Zhang and her work with USHBC. The significance and impact of the USHBC recently earning a $1 million Foreign Agriculture Service Grant from the USDA.Details on the USHBC Export Database and the USHBC Supplier Database that can help highlight blueberry operations during global market discussions.Crop ReportThe Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you'll hear from Alan Schreiber in Washington, TJ Hafner in Oregon, Alec Arena in New Jersey, Ryan Rainey in Michigan, Derrin Wheeler in Georgia, Pat Goin in Indiana, Sunny Brar in British Columbia and Kristen Brinkley in North Carolina. This was recorded on June 11, 2026.

Send us Fan MailA vulnerability backlog can look like a crisis, but sometimes the real crisis is that you're staring at the wrong picture. We're joined by Dave Sims, most recently Staff VP at Elevance Health and a longtime technology leader, to talk through vulnerability risk management in plain terms and why “more findings” doesn't automatically mean “more security.” We get specific about the difference between vulnerability management and patch management, and how confusion between the two creates low-trust handoffs, endless ticket churn, and slow remediation.We also dig into the messy reality of asset inventory. CMDB data goes stale, cloud resources appear and disappear, and scanners can produce a better “what's out there” view without telling you why it matters. Dave explains how metadata tagging and business context turn raw vulnerability data into risk-based prioritization: knowing who owns a system, what it does, why the business depends on it, and which weaknesses truly expose critical services. Along the way, he shares a story of cutting through years of miscommunication with a single no-blame conversation that unlocked progress fast.If you're a CISO, security leader, architect, or practitioner trying to make VRM work at enterprise scale, this is a practical framework: outside-in black box assessment, inside-out discipline, and a people-first approach that values training, process, and continuous improvement over shiny tools. Subscribe, share this with a teammate who owns patching or VRM, and leave a review if it helps. What's the biggest thing keeping your vulnerability program from being truly risk-based?

"Send me a text"You can't change a deep core belief. Argue with it and you lose, every time, because the pulling force is too strong. But you can do something else, and the brand in this episode did it better than almost anyone in the history of the category. AG1 built a six hundred million dollar a year business on a single product by reframing what a healthy person believes about their own supplement routine. Instead of selling one more thing to add to the stack, they replaced the stack. Instead of being someone who fails to maintain twelve supplements, you became someone who has their foundation handled with one. In this episode,I break down the difference between changing a belief and reframing one, why the Athletic Greens to AG1 rebrand reveals the entire strategy, and how the four supplement buying forces all pointed at the same core idea. Plus the practical belief work any supplement brand can do right now to find their own reframe.Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/groupIf you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.comClick here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand

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Robin Dreeke ran the FBI's Counterintelligence Behavioral Analysis Program. He's spent decades studying how people manipulate, recruit, and control. Samuel Bateman's playbook is one he recognizes — and the behavioral fingerprints are visible in every move the self-proclaimed prophet made on his way to fifty years in federal prison.Bateman targeted a community still fractured from Warren Jeffs' imprisonment. He claimed Jeffs was speaking through him — borrowing existing authority rather than building his own from scratch. His requirement of public confessions wasn't spiritual discipline. It was a compliance trap. Every person who confessed became invested because admitting the system was false meant admitting what they'd surrendered to it. His insistence on being filmed wasn't vanity — it was identity construction. He needed an external audience to validate the role he'd assigned himself. Police questioned him twice. They walked away both times.Even from a federal detention cell, Bateman maintained enough control that three women risked life sentences to carry out his orders through a shared tablet. Dreeke and psychotherapist Shavaun Scott examine what that level of remote control reveals about the psychological infrastructure he'd built — and whether it could survive his incarceration.Christine Marie saw it all from the inside. She sat at Bateman's table every day with a camera. She'd survived coercive control with another false prophet years earlier and could read every move he was making because she'd experienced the same techniques firsthand. She knew what trust to perform. She knew when his guard dropped. She knew the difference between a man who believed his own prophecy and one who was running a con — and she has an answer to that question.Christine describes the cost of maintaining the double life — earning the trust of paranoid followers, walking into the house every morning, and the moment her role shifted from documenter to something closer to an operative inside a closed world she'd entered voluntarily. That transition — and what it did to her — is the part the documentary couldn't fully capture.Join Our SubStack For AD-FREE ADVANCE EPISODES & EXTRAS!: https://hiddenkillers.substack.com/Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/channel/UC8-vxmbhTxxG10sO1izODJg?sub_confirmation=1Instagram https://www.instagram.com/hiddenkillerspod/Facebook https://www.facebook.com/hiddenkillerspod/Tik-Tok https://www.tiktok.com/@hiddenkillerspodX Twitter https://x.com/TrueCrimePodThis publication contains commentary and opinion based on publicly available information. All individuals are presumed innocent until proven guilty in a court of law. Nothing published here should be taken as a statement of fact, health or legal advice.#SamuelBateman #FLDS #ChristineMarie #TrustMeNetflix #RobinDreeke #ShavaunScott #FBI #BehavioralAnalysis #HiddenKillers #TrueCrime

Landing your first leadership position is exciting...until reality sets in.The meetings, the emails, the difficult conversations, the angry parents, and the constant interruptions can quickly pull new administrators away from the work they were most excited to do: leading people and supporting learning.In this episode of Leaning Into Leadership, Dr. Darrin Peppard is joined by Erika Bare and Tiffany Burns, experienced school leaders and co-authors, for a practical conversation about surviving—and thriving—in your first years of school leadership.Together they share strategies for preparing for difficult conversations, building a trusted support network, protecting your time, and leading with intentionality rather than reacting to every urgent issue.Whether you're stepping into your first assistant principal role, becoming a building principal, or mentoring a new leader, this episode is packed with immediately actionable advice.In this episode, you'll learn:Why every school leader needs a trusted "work bestie"How preparation reduces anxiety before difficult conversationsThe planning process that leads to more effective communicationCommon mistakes leaders make during challenging meetingsStrategies for working with frustrated parents and caregiversWhy attacking the problem—not the person—is essentialHow to respond when someone asks, "Do you have a minute?"Practical ways to protect your calendar and prioritize instructional leadershipWhy saying "no" is sometimes the best leadership decisionHow intentional time management creates better leaders and healthier livesMemorable Quotes"Action is the antidote to anxiety.""School leadership is not a solo sport.""Never sacrifice the important at the altar of the urgent.""You are worth so much more than a minute."Connect with Erika Bare & Tiffany BurnsVisit Connecting Through Conversation for resources, blog posts, free planning guides, and information about their books and professional learning opportunities.Facebook https://www.facebook.com/profile.php?id=100090370647418&mibextid=LQQJ4dInstagram https://www.instagram.com/connectingthroughconversation/Linked In Erika Bare https://linkedin.com/in/erika-bare-6a72a6215Linkedin Tiffany Burns https://linkedin.com/in/tiffany-burns-90a50a274LinkedinCTC https://www.linkedin.com/company/connecting-through-conversation/Twitter https://twitter.com/CTCPlaybook.comYoutube https://www.youtube.com/@CTCPlaybookSponsor Spotlight:This episode is sponsored by HeyTutor.HeyTutor partners with schools and districts nationwide to provide evidence-based high-dosage tutoring support in Math and ELA while helping schools remain intentional about staff capacity and student support systems.Learn more here: HeyTutor.com

If your top reps are stuck training new hires instead of closing deals, this AI sales enablement playbook will help. Enterprise seller Vernon Ross joins Mike Allton to show how to scale your best performers' knowledge without stealing their selling time, and why that "teaching jail" is quietly costing you around $30K a month per rep. Vernon has carried quota, closed enterprise deals, and built the AI training tools that make other sellers faster. Inside, he shares the one diagnostic question that finds your highest-ROI automation, why AI pilots die the moment they add friction instead of removing it, and how he uses NotebookLM, private podcasts, and voice cloning to cut top-rep onboarding from 30 hours down to 10. He and Mike also get tactical on where AI belongs inside a MEDDPICC deal, how to tie content consumption to real revenue, and the one automation any team can build this quarter without a six-figure budget. Vernon Ross drove 75 to 85% increases in new client acquisition at a 32% conversion rate, closed deals with Procter & Gamble, GE, and AT&T, and has generated over $500,000 in enterprise SaaS sales. As president of Vernon Ross Consulting and an enterprise podcaster, he now advises Fortune 1000 companies on AI-driven learning. The hard truth: you cannot clone your top performers. So you stay stuck in an endless loop of manual knowledge transfer while your competitors build AI-powered learning engines that run around the clock. This episode is how you break the loop. Still letting shadow AI run unmanaged on your sales floor? Download the free Executive Guide to Shadow AI at theaihat.com/shadow-ai. Chapters: 00:00 Top Rep Pain Points 00:59 Podcast Theme Intro 02:08 Show Mission Setup 03:15 Guest Vernon Ross 05:11 Sales Enablement Gap 07:34 AI Adoption That Sticks 10:58 AI Hosted Training Podcasts 13:46 NotebookLM And Voice Clones 16:28 MEDDPICC With AI 18:52 Onboarding Without Teaching Jail 21:25 Shadow AI Sponsor Break 22:33 Measuring Podcast ROI 28:38 Fast Time To Value 30:37 Compliance And Risk 33:48 First Automation To Build 36:34 Where To Find Vernon 37:18 Final Wrap Up Resources: Vernon Ross: linkedin.com/in/vernonross | vernonross.com | enterprisepodcaster.com | aiplanner.com Mentioned in this episode: Wondercraft.ai, Google NotebookLM, Wispr Flow, ZoomInfo, Apollo, HubSpot, Otter.ai, Claude Code, Gemini, Supporting Cast, MEDDPICC Connect with Mike Allton: linkedin.com/in/mikeallton | Newsletter theaihat.com/newsletter | Podcast theaihat.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Dominique Moretti rebuilt the I.AM.GIA website from scratch in 12 weeks. Open rates sit above 50%. The re-engagement flow beats the welcome flow. And 90% of I.AM.GIA's revenue comes from the US. This is how she runs two global fashion brands with one lean team.Dom is Head of Ecommerce and Digital at A&S Labels, the Melbourne company behind Tiger Mist and I.AM.GIA. She started there as a graphic design intern twelve years ago, grew with the business, left for a stint at Calibre, and came back in a bigger role. She's also a Klaviyo Champion 2026. Nathan sat down with her at K:SYD in Sydney before the doors opened, the third of three conversations recorded there.Today, we're discussing:How Dom scrapped an I.AM.GIA website project mid-build, changed agencies and rebuilt in 12 weeks [12:09]Why she moved from headless to Shopify Native and what drove that decision [13:13]The re-engagement flow with no discount that's now outperforming the welcome flow [28:33]How to maintain 50-60% open rates for two fashion brands in 2026 [30:46]The app strategy: push notifications, Tapcart AI flows, and why apps beat SMS long-term [00:00]What TikTok Shop in the US actually requires in terms of product data, SLAs and live consistency [43:09]How Dom is using Claude and Klaviyo MCP for weekly reporting across all channels [37:29]Use the code ADDTOCART20 for 20% off storewide at tigermist.com.au and iamgia.com (excludes EV x TM Collection).Connect with Dominique Moretti | Explore Tiger Mist | Explore I.AM.GIA Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

Chris Markowski discusses the pervasive issue of investment scams and fraud, emphasizing the importance of consumer awareness and education. He highlights the psychological tactics used by scammers to exploit greed and fear, and shares insights on how to protect oneself from financial deception. The conversation also delves into the current political climate, advocating for a more informed and responsible electorate, and the need for civic education to ensure a better future for upcoming generations.

Rule #1 in the Dictator's Playbook: Crush One to Warn a Thousand...See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tennessee's Offer to Altmeyer Revealed - The Playbook 6/12 HR 1 by Fanrun Radio

The Playbook HR 2 6.12.26 by Fanrun Radio

TACOs are back. President Trump announced yesterday that he will nominate Jay Clayton, the U.S. attorney in Manhattan, to be the next director of national intelligence. This comes after pushback on the Hill to acting director Bill Pulte, a top Trump housing official. Meanwhile, just hours after declaring strikes on Iran for a third night in a row, Trump canceled the attacks, citing a breakthrough in negotiations. Is a deal within reach, or is this just another twist in a long-running standoff? Plus, the G7 Summit kicks off on Monday – and U.S. and European leaders alike are setting a low bar for success.  Follow POLITICO here:     ➤ X: https://x.com/politico/  ➤ Instagram:  / politico       ➤ Facebook:  / politico    For more news and analysis, subscribe to the Playbook newsletter: politico.com/playbook 

We lead with the possible IPOs from OpenAI, Anthropic and SpaceX, and the much bigger question behind them: where is all that money supposed to come from? The capital markets seem to believe the answer is labor. If AI valuations are going to make any sense, then the bet is not simply that AI companies will sell more software. The bet is that AI will absorb, replace or reorganize a massive piece of the payroll line. Joe believes marketers need to prepare for a labor reckoning sooner rather than later. Robert is more skeptical. As usual, the truth may be somewhere in the middle. Then the boys break down Bending Spoons and its rollup of old internet and media brands, including AOL, Vimeo, Evernote and others. The lesson for marketers? Distressed media assets inside your industry may be one of the biggest opportunities nobody is talking about. In a world where building audience from scratch is harder than ever, the cheapest audience may be the one someone else forgot they owned. In Winners and Losers, Joe's winner is FIFA, which reminded every marketer that rented land is always rented land, even when your name is on the stadium. Robert's loser is Turner Classic Movies. In Rants and Raves, Joe raves about Pat McAfee's new media model and what happens when an expert builds the audience, owns the IP and lets big media rent access. Robert has commentary on MrBeast's claim that he could build a faceless YouTube channel to 20 million subscribers in six months, and what that says about formats, systems and the future of creator media. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this solo episode of The Tech Leader's Playbook, Avetis Antaplyan explores why AI may create more career opportunities than job losses, even as layoffs and automation dominate the headlines. Drawing from his perspective as the leader of an executive search, technology, and go-to-market recruiting consulting firm, Avetis breaks down the new roles emerging from the AI revolution and what technology leaders need to understand now.He explains why roles like Forward Deployed AI Engineers, AI Ops Leaders, and GTM Engineers are becoming critical as companies shift from simply experimenting with AI to actually implementing it in ways that drive business outcomes. Rather than viewing AI purely as a cost-cutting tool, Avetis argues that leaders should use it to create leverage, improve quality, increase speed, and elevate their teams.This episode also examines how AI amplifies top performers, widens the gap between average and exceptional talent, and forces companies to rethink hiring, training, leadership, and team design. For executives, founders, and technology leaders, this is a practical playbook for building AI-native teams without losing the human side of leadership.TakeawaysAI will eliminate certain tasks and roles, but it will also create entirely new categories of work.The biggest career risk is not AI itself, but being replaced by someone who knows how to use AI better.AI does not make average performers equal to top performers; it amplifies the people who already have stronger judgment, work ethic, and learning ability.Leaders who treat AI only as a headcount reduction tool are thinking too short-term.Companies should train every employee on AI instead of limiting AI knowledge to technical teams.Organizations need to reward outcomes, not activity, while still maintaining strong quality standards.The future belongs to high-leverage teams that combine human judgment, machine intelligence, strong leadership, and operational discipline.Chapters00:00 Why AI May Create More Jobs Than It Replaces02:25 How Technology Waves Create New Opportunities05:15 Forward Deployed AI Engineers and Business Outcomes06:35 AI Ops Leaders, Governance, and Execution07:30 Why GTM Engineers Are Becoming So Valuable09:30 AI Rewards Top Talent and Widens the Performance Gap11:52 Why Leaders Should Think Leverage, Not Replacement13:00 What Companies Are Getting Wrong About AI Cost Cutting14:17 Training Every Employee to Use AI15:00 Rewarding Outcomes Instead of Activity15:45 Hiring for Adaptability in the AI Era16:43 Building AI-Native Leadership and Human-Centered Teams17:30 Technology Redistributes Opportunity18:20 The Real Risk: Someone Using AI Replacing You19:09 Final Thoughts for Leaders Building Responsible AI TeamsResources and Links:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hireclout.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcast.hireclout.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/hirefasthireright⁠

Joyce talks about American strategist and commentator Scott Jennings, thoughts on the Democrats 2026 strategy political playbook.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Reason Tennessee/Texas is at Noon - The Playbook Hour 1 6.11.26

The Playbook HR 2 6.11.26 by Fanrun Radio

Tumult stirs in the White House as an increasingly frustrated President Trump tightens his inner circle. Abroad, another night of U.S. strikes on Iran is testing whether Trump's long-promised path to a peace deal remains viable. Plus, beneath the surface of the FIFA World Cup inaugural games, tensions grow between Trump, Mexican President Claudia Sheinbaum, and Canadian Prime Minister Mark Carney.  Follow POLITICO here:     ➤ X: https://x.com/politico/  ➤ Instagram:  / politico       ➤ Facebook:  / politico    For more news and analysis, subscribe to the Playbook newsletter: politico.com/playbook 

College athletics is no longer just about winning games. It is about building brands powerful enough to compete in a rapidly changing market. On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata sit down with Jason Butikofer, Deputy Director of Athletics/Chief Operating Officer at the University of Connecticut, to talk about how one of the country's most recognized college athletics brands is navigating the NIL era. From championship momentum and national visibility to revenue sharing, facilities investment, fan engagement and brand partnerships, Jason offers an inside look at what it takes to lead a modern athletic department during a period of significant change for college sports.  The conversation explores UConn's approach to NIL strategy, the value of partnerships, the influence of powerhouse programs like men's and women's basketball and the role legendary coaches like Dan Hurley and Geno Auriemma play in extending the university's brand beyond the court. For marketers and brand leaders, this episode is a case study in momentum, relevance and trust. UConn's success shows that while winning creates attention, brand building turns that attention into loyalty, culture and long-term value. Have an idea for a guest? Reach out at brandslam@addventures.com.

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What does it actually take to break into a male-dominated industry, get passed over because of excuses, and still rise to manage a fleet of nearly 3,800 assets? Shae Davies, Fleet Manager for the City of Aurora, Colorado, joins host Facundo Tassara for the debut episode of the Women in Fleet series on the Fleet Success Show. Shae has nearly 30 years in public fleet, starting as an apprentice mechanic with the City of Seattle and working her way into leadership through grit, skill, and a willingness to be the first. In this episode, Shae and Facundo cover: How a fight with her dad led to a 30-year career in the trades What it means to be the first woman in the room, and what it costs The real story behind managing an aging, underfunded fleet of 3,800 assets How she is building an executive-level capital risk narrative to change budget decisions Why fleet managers need to stop being a line item and start being a business partner The mechanic labor shortage and why wages are going to get very uncomfortable Her hot take on language, respect, and how we talk about women in the trades QR codes on fleet assets and the untapped opportunity to tell your agency's story Whether you are a fleet manager, a fleet director, a tradesperson, or someone thinking about entering the industry, this conversation will challenge the way you think about fleet, leadership, and what the next generation of this workforce needs. Subscribe for more episodes of the Fleet Success Show and the full Women in Fleet series.     Chapters:  0:00 – Intro to Women in Fleet  1:48 – Shae's background and 30 years in fleet  3:19 – The fight with her dad that started it all  5:17 – Getting hired and entering public fleet  6:28 – From mechanic to leadership  10:13 – Being passed over and having to be the first  13:49 – Navigating bias and building resilience  17:30 – Hot take: stop calling women "females"  22:05 – Shae's photo in the US Capitol building  25:37 – Managing 3,800 assets at the City of Aurora  28:52 – Telling the executive story to drive capital investment  32:17 – 230 underutilized vehicles and what the data shows  33:46 – QR codes on fleet assets as community storytelling tools  38:18 – The number one thing impacting fleet today  41:33 – Advice for women thinking about entering fleet  44:38 – Fleet as a business partner, not a department  50:09 – The future of mechanic wages and the labor shortage  55:33 – Closing thoughts and upcoming Women in Fleet guests     Connect with RTA Fleet: https://www.rtafleet.com Learn more about Fleet360: https://www.rtafleet.com/fleet360 #WomenInFleet #FleetManagement #FleetSuccessShow #PublicFleet #FleetManager #Trades #WomenInTrades #MunicipalFleet #FleetLeadership Looking to take the next step to fleet success? Start by requesting your free copy of The Fleet Success Playbook. Written by fleet professionals for fleet professionals, the Playbook breaks down the four key pillars of fleet success, and gives you the tools you need to build a truly great fleet. Request your free (yes, really, free!) copy here: https://rtafleet.com/resources/fleet-success-playbook?utm_source=simplecast&utm_medium=footer_notes&utm_campaign=episode_213 Control fleet chaos with RTA Fleet360, proven software designed by fleet managers for fleet managers: https://rtafleet.com/book-a-demo?utm_source=simplecast&utm_medium=footer_notes&utm_campaign=episode_213

Your kid won't sleep alone, melts down before soccer, refuses to order their own food, panics over mistakes, clings to you at drop-off and explodes when things feel uncertain. And every instinct in your body says, "Make it better." "Fix it." "Protect them." "Help them feel safe." But what if that's exactly where anxiety wins??In this episode, Deena unpacks one of the biggest parenting mindset shifts you'll ever make: The goal isn't to raise a kid who never feels anxious... It's to raise a kid who knows they can handle anxiety when it shows up. You'll learn why anxiety isn't actually an emotion - it's your brain's safety alarm, why anxious kids often look "difficult" instead of scared, why reassurance can accidentally make anxiety stronger, and why avoidance is anxiety's favorite fuel. This episode is your anxiety playbook. Confidence isn't something kids build before they do hard things; it's what they build because they did them. In this episode, you'll learn:- Why anxiety often shows up as perfectionism, aggression, clinginess, shutdowns, refusal or "bad behavior" - The surprising parenting habit that keeps anxiety growing - What to say instead of "you'll be fine." - How to support your kid without rescuing them - Why "supported struggle" changes the whole system - The exact mindset that builds resilience, courage, and emotional flexibility for life - How to stop anxiety from becoming your kid's identity Most importantly, you'll walk away with a completely different understanding of what anxiety is, what's happening inside your kid's brain, and how to help them build the beliefs that re-wires it all: I can handle hard things, I can feel uncomfortable and still be ok, and I can trust myself. Anxiety isn't a character flaw or personality trait; it's the brain going on high alert when it's actually safe. And once you learn how that alarm system works, you'll never see your child's behavior the same way again. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Hiya Health - Receive 50% off your first order of Hiya's best selling children's vitamin. Head to hiyahealth.com/BLF. Momentous - Head to livemomentous.com and use promo code BIGLITTLEFEELINGS for up to 35% off your first order.Osea - Get 10% off your order sitewide with code BLF at oseamalibu.com.Our Place - Stop cooking with toxic cookware and upgrade to Our Place today! Visit fromourplace.com/BLF and use code BLF for 10% off sitewide. Peloton - Explore the new Peloton Cross Training Tread+ at onepeloton.comRythm Health - Rythm is offering our listeners 15% off your first month and free shipping at rythm.health/blf. Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vols' Transfer Talk New-Look Roster - The Playbook 6/10 HR1 by Fanrun Radio

The Playbook HR 2 6.10.26 by Fanrun Radio

Voters in Maine have decided: controversy-plagued Democrat Graham Platner will face Sen. Susan Collins in the fall. Meanwhile in South Carolina, Sen. Lindsey Graham defeated MAGA challenger Mark Lynch, avoiding a runoff election. And with a key inflation report due later this morning, Morning Money newsletter author Sam Sutton joins the Playbook Podcast to preview the latest Consumer Price Index (CPI) numbers and what they could mean for voters.  Follow POLITICO here:     ➤ X: https://x.com/politico/  ➤ Instagram:  / politico       ➤ Facebook:  / politico    For more news and analysis, subscribe to the Playbook newsletter: politico.com/playbook 

Pet food looks like a food category, but it behaves like a trust category and nobody understands that better than Michael Meyer.  Rose Hamilton, CEO of Compass Rose Ventures and co-host of The Story of a Brand Show, sits down with Michael for an operator masterclass that goes far beyond pet food into the deeper mechanics of how premium consumer brands get built, scaled, and sustained.  With experience across Wellness Pet Food, Plum Organics, Restoration Hardware, I and Love and You, and Just Food for Dogs, Michael brings a rare pattern recognition that every founder, operator, and investor needs to hear. * Pet food is a trust category, not a food category. The dog or cat either eats it or doesn't. The pet parent either feels reassured or doesn't. Repeat purchase is the only real trust metric that matters, and building toward it requires discipline most brands skip. * Cats are the most underbuilt opportunity in premium pets. All the innovation went to dogs. Cat parents were always emotionally invested; the category just never gave them enough ways to express it. That is changing now, and it has to be intentional to work. * The Bobby Flay lesson every founder needs. Celebrity partnerships only work when they make the product promise more believable. Made by Nacho added depth to an existing thesis. It was not motion for motion's sake. * Distribution is not demand. Awareness is not trust. Getting on shelf is not the win. Turning and staying on shelf is the business. Scaling before your system is ready does not create growth, it creates expensive complexity. * Don't rush it. Michael's sharpest advice for founders under pressure to scale: take a breath, think it through, then come back. Speed without clarity is one of the most costly mistakes a growing brand can make. Join us in listening to this episode for one of the most practically useful operator conversations the show has ever produced. Rose and Michael cover category signals, acquisition lessons, channel strategy, celebrity partnerships, and the discipline required to scale without breaking what you built.  Whether you are a founder, an operator, or an investor, this one will sharpen how you think about building consumer brands that last.  For more on I and Love and You visit: https://iandloveandyou.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this!

What does it take to see opportunity where everyone else sees a commodity? In this episode of Partnering Leadership, Mahan Tavakoli speaks with Monica Nassif, founder of Mrs. Meyer's Clean Day and author of I Bottled My Mother: Grit, Grime, and Growing a Business, The Mrs. Meyer's Story, about building a category-defining brand by challenging the assumptions everyone else accepted.Monica shares the leadership lessons behind transforming household cleaning from a purely functional category into an experience built around fragrance, design, authenticity, and emotional connection. Drawing from her upbringing as one of nine children, her early career at Target, and her entrepreneurial experience, Monica explores how curiosity, resilience, and a willingness to question industry norms helped her create a brand that stood apart.In the conversation, Monica discusses the strategic decisions behind scaling Mrs. Meyer's, including the choice to disrupt her own successful premium brand before competitors could, the importance of preserving culture while adding operational discipline, and why leaders must recognize when the capabilities that got them started are not enough for the next stage of growth.Monica also reflects on the human side of leadership: learning to communicate the vision more clearly, hiring people who complement your strengths, creating a culture of ambitious goals, and knowing when it's time to let go. Her insights offer valuable lessons for leaders in any industry who want to build organizations capable of adapting, growing, and reinventing themselves.Actionable TakeawaysYou'll learn why “different is better than better” and how leaders can move beyond incremental improvements to create meaningful differentiation.Hear how Monica Nassif and her team asked one powerful question that helped them disrupt themselves before competitors had the chance.Discover why deep industry experience can sometimes become a barrier to innovation and how outsider thinking can reveal overlooked opportunities.You'll learn how Monica scaled Mrs. Meyer's by balancing entrepreneurial creativity with the operational discipline needed for growth.Hear how leaders can recognize their own strengths and build teams with people who bring the capabilities needed for the next stage.Learn why preserving culture during rapid growth requires more than values on a page and how Monica kept Mrs. Meyer's connected to its identity.Discover the communication lesson Monica learned as a founder: why leaders need to make sure others can “see their taillights” rather than assuming the vision is obvious.Hear how Monica approached investors, partnerships, and eventually the decision to sell by asking what others could bring that the company couldn't create on its own.Learn why ambitious goals, ownership, and a sense of fun became essential parts of the culture behind Mrs. Meyer's growth.Connect with Monica NassifMonica Nassif WebsiteMonica Nassif LinkedInConnect with Mahan Tavakoli:Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website