Exploring Digital with Purr

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A podcast for CEOs and Entrepreneurs who want their businesses to benefit from a digital first approach

Purr


    • Jun 7, 2021 LATEST EPISODE
    • monthly NEW EPISODES
    • 31m AVG DURATION
    • 34 EPISODES


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    Latest episodes from Exploring Digital with Purr

    S3 E6: Best ways to turn customers into fans in 2021

    Play Episode Listen Later Jun 7, 2021 34:15


    In this episode, we spoke with Chris Gunn, Co-founder at Lovegunn. We explored the opportunities that businesses have to turn existing customers into fans and the challenges that will arise if those fans become disengaged with their brand. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ Lovegunn Web: lovegunn.co LinkedIn: linkedin.com/company/lovegunn

    S3 E5: How to translate vision and purpose into engaging content

    Play Episode Listen Later May 24, 2021 30:21


    In this episode, we spoke with Ben Matthews, Co-founder at Empower Agency. We explored the challenges some charities experienced during the past year as well as the importance of communicating purpose with content the right way. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ Empower Agency Web: empower.agency LinkedIn: linkedin.com/company/empowerdigi/

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    S3 E4: How to translate live experiences into an online scenario

    Play Episode Listen Later May 10, 2021 25:41


    In this episode, we spoke with Fran Hale, VP Marketing & Sales at Brave Bison. We talked about repurposing content, opportunities to engage with audiences and translate live events and experiences into an online scenario. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ Brave Bison Web: bravebison.io LinkedIn: www.linkedin.com/company/brave-bison/ Twitter: twitter.com/BraveBisonIO

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    S3 E3: What brands can do to make a valuable impact

    Play Episode Listen Later Mar 29, 2021 33:21


    In this episode, we spoke with Laura Hampton, Head of Digital PR at Impression. We talked about the reasons why brands get it wrong when communicating to their audiences and what businesses can do to make a valuable impact both on and offline. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ Impression Web: https://www.impression.co.uk/ LinkedIn: https://www.linkedin.com/company/impression-digital-limited/ Twitter: https://twitter.com/impressiontalk

    S3 E2: Understanding the true meaning of brand purpose

    Play Episode Listen Later Mar 15, 2021 37:54


    In this episode, we spoke with Roberto D'Andria Strategic Creative Director at BEAR. We talked about purpose as a key focus to marketing strategies, the misconceptions and opportunities around the topic and the prospects for brands to grow their business through purpose-centered branding. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ BEAR Web: https://bearlondon.com/ LinkedIn: https://www.linkedin.com/company/bear-london/

    S3 E1: How are agencies evolving their strategy in 2021?

    Play Episode Listen Later Mar 1, 2021 33:40


    In this episode, we spoke with Sammy Mansourpour, Managing Director at AgencyUK. We talked about how strategies have changed from both a client and agency point of view, potential opportunities in 2021 and more! Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ AgencyUK Web: https://www.agencyuk.com/ LinkedIn: https://www.linkedin.com/company/theagency/

    S2 E10: Reducing the impact of Brexit & lockdown with technology

    Play Episode Listen Later Nov 23, 2020 34:48


    In this episode, we spoke with Chris Davies, Founder and CEO of Harvest London. We talked about the ways Harvest implements technology to improve its production process, the ways they are looking to mitigate Brexit and the journey of building a company during lockdown. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ Harvest London Web: https://www.harvest.london/ LinkedIn: https://www.linkedin.com/company/harvestlondon/

    S2 E9: I created a tech MVP with no technical knowledge

    Play Episode Listen Later Nov 16, 2020 39:17


    In this episode, we spoke with Samuel Hunt, Founder and Managing Directo of Materials Market. We talked about the process he and his partner went through to build their MVP, the fundraising process as well as tips for anyone with startup ideas but without technical experience. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ Materials Market Web: https://materialsmarket.com/ LinkedIn: https://www.linkedin.com/company/materials-market/

    S2 E8: What does innovation mean for VC Investors?

    Play Episode Listen Later Nov 9, 2020 44:36


    In this episode, we spoke with Greg Baker, Managing Partner at Towerview Ventures and Bascom Ventures. We explored his experience working with tech companies as well as his understanding of what it takes for a startup to be innovative. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ Towerview Web: https://www.avgfunds.com/towerview-ventures/ LinkedIn: https://www.linkedin.com/company/towerview-ventures/

    S2 E7: Normalising "digital" in professional services

    Play Episode Listen Later Nov 2, 2020 26:36


    In this episode, we spoke with John King, Head of Digital at Stowe Family Law. John shared his experience implementing digital solutions in the law sector and how digital strategies have helped amplify his firm's reach around the country. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ Stowe Family Law Web: https://www.stowefamilylaw.co.uk/ LinkedIn: https://www.linkedin.com/company/stowe-family-law/

    S2 E6: Turning an idea into a fast-growth startup

    Play Episode Listen Later Oct 26, 2020 37:20


    We spoke with Thomas Young, Co-Founder & CEO at TapTrip. We explored the journey of a young entrepreneur, how to take a project from idea to funding, the opportunities for startups to enter accelerators, and much more. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digit... LinkedIn: https://www.linkedin.com/company/purr... TapTrip Web: https://www.taptrip.co/ LinkedIn: https://www.linkedin.com/company/taptrip/

    S2 E5: Is your business really ready for innovation?

    Play Episode Listen Later Oct 19, 2020 37:45


    We spoke with Angela Wilbraham, Founder and CEO of A-Team Group about how technology has allowed her business to gain a competitive edge as well as open new opportunities abroad. We also explored the reasons why A-Team has taken a tech-first approach to everything they do. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digit... LinkedIn: https://www.linkedin.com/company/purr... A-Team Group Web: https://a-teamgroup.com/ LinkedIn: https://www.linkedin.com/company/a-teamgroup/

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    S2 E4: The importance of quickly adapting your business

    Play Episode Listen Later Oct 12, 2020 19:36


    We spoke with Tyler Kenyon, Marketing Director at Copper.co, about all things digital, crypto and the flexibility and adaptability Copper has demonstrated and why this determines its level of innovation. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digit... LinkedIn: https://www.linkedin.com/company/purr... Copper Web: https://copper.co/ LinkedIn: https://www.linkedin.com/company/copperco/

    S2 E3: The role of tech in the evolution of healthcare

    Play Episode Listen Later Oct 6, 2020 34:44


    In this episode, we spoke with Gareth Main, Head of Marketing at Elder. We explored their impact in the care sector, as well as the forward-thinking nature of the entire organisation that has taken them to recently be named the 9th fastest growing tech company in the UK. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digit... LinkedIn: https://www.linkedin.com/company/purr... Elder Web: https://www.elder.org/ LinkedIn: https://www.linkedin.com/company/elde...

    S2 E2: What's next for digital brands?

    Play Episode Listen Later Sep 28, 2020 31:47


    In this episode, we speak with Nikki Cunningham, Head of Strategy at Curious London. We explored branding for companies during uncertainty and how to come up with innovative ideas to gain influence as part of a long-term plan. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ Curious London Web: https://curiouslondon.com/ LinkedIn: https://www.linkedin.com/company/curious-limited/

    S2 E1: Innovative tech solutions for the environment

    Play Episode Listen Later Sep 14, 2020 37:51


    In this episode, we speak with Joseph Daniels, CEO & Founder of the Project Etopia Group. We learned about their innovative approach to building homes and how their use of tech has allowed them to break records on low carbon emissions. Purr Web: https://purrgroup.com/ Podcast: https://purrgroup.com/exploring-digital-with-purr/ LinkedIn: https://www.linkedin.com/company/purr-digital/ Project Etopia Web: https://www.projectetopia.com/ LinkedIn: https://www.linkedin.com/company/project-etopia/

    How can tech support society during uncertain times?

    Play Episode Listen Later Aug 17, 2020 26:34


    Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with Michael Barsties (Olio) about how tech startups have grown during the pandemic and the role of companies like Olio having a positive impact both in society and the environment.

    How can you pivot your offering to appeal to a wider marketplace?

    Play Episode Listen Later Aug 10, 2020 31:09


    Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with Farzana Baduel (Curzon PR) about how she pivoted strategies for the agency and their partners during lock down as well as how this period affected creative entrepreneurs to come up with innovative ideas that focus on having a positive environmental and social impact.

    How can agencies benefit from operating like a startup?

    Play Episode Listen Later Aug 3, 2020 29:50


    Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with Sarah Fulford-Williams (Our Own Brand) about how their agency implemented an agile approach to delivering client services and how agencies can benefit from operating like a startup.

    How important is influencer marketing during and after Covid?

    Play Episode Listen Later Jul 27, 2020 20:41


    Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with Gaby Khalastchy (Wildfire) about the role influencer marketing has played during lockdown and why brands should consider exploiting that avenue to gain exposure in the overcrowded social media landscape. We also spoke about the importance of short-form content and why audio content has become relevant again.

    What can we learn from companies with a remote model?

    Play Episode Listen Later Jul 20, 2020 36:11


    Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with Alex Minchin (Zest) about the how their early adoption to remote work and efficient internal business management set them apart way before lockdown started.

    How are some tech startups creating opportunities in challenging times?

    Play Episode Listen Later Jul 13, 2020 27:46


    Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with Melinda Nicci (Baby2Body) about the way a tech startup has experienced the effects of Covid and how they kept creating new opportunities for their business during lockdown.

    How can technology support the evolution of recruitment?

    Play Episode Listen Later Jul 6, 2020 27:26


    Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with Rikke Mikkelsen (Tempo) about the how their platform supports their clients' hiring efforts making it a more automated and efficient process. We also discuss how technology is key to shape the evolution of recruitment.

    What strategies can agencies apply if clients pause all their projects?

    Play Episode Listen Later Jun 29, 2020 29:43


    Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with Rick Harrison (Make it clear) about some useful strategies agencies can apply if all their clients pause existing projects.

    How can businesses attract new opportunities with technology?

    Play Episode Listen Later Jun 22, 2020 25:44


    Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with Charles Southey (Forge) about the new ways businesses can attract new business opportunities with an efficient application of technology. We believe this is going to be a key element for companies to succeed in a post-Covid world.

    Is it possible to make a client facing business fully digital?

    Play Episode Listen Later Jun 15, 2020 37:41


    Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with James Cash (The Train Station) about the challenges a client facing business experienced during Covid and how it's possible to create opportunities to engage with existing clients so they stick by you during lockdown.

    Where is the agency world headed after Covid?

    Play Episode Listen Later Jun 8, 2020 25:20


    Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with Sam Booth (Just After Midnight) about challenges and opportunities in a new landscape set by the ongoing lockdown and how agencies will both compete with a wider range of companies whilst also accessing a larger market worldwide.

    How Important is content creation in a lockdown scenario?

    Play Episode Listen Later Jun 1, 2020


    Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with Tom Neish (Biscuit Bunker) about the importance of content generation during lockdown and why businesses should create as much content as possible now more than ever.

    What are the new branding opportunities for agencies and businesses in a post-Covid world?

    Play Episode Listen Later May 28, 2020 24:29


    Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with Dan Maudhub (Wonderful) about the challenges a creative agency experienced during Covid and the importance of implementing creative strategies and smart branding to drive business forward.

    How do you provide a good experience to your customers?

    Play Episode Listen Later May 18, 2020 25:19


    Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with Jacob Dilley (Lobo Creative) about why businesses should focus their efforts in strengthening their relationship with existing clients and how providing a happy experience in the current landscape will drive them to bring others with them.

    Why should you coach and understand your teams before innovating

    Play Episode Listen Later May 4, 2020 29:26


    Welcome to a new episode of Exploring Digital with Purr. In this episode, we speak with Tim Sparke (Congregation and The Friday Club) and explore ways of coaching and developing teams as well as how the investment in learning about how your team operates will drive your business to be more innovative.

    purr friday club
    How does remote work determine your agency's level of innovation?

    Play Episode Listen Later Apr 6, 2020 26:50


    In this episode, we talk with Ben Leeves (Consider Creative), a design and branding specialist, and we explore the impact and potential outcomes that the now normalised remote work setup will have on agencies of all sizes .

    Why should you unify Marketing and Development teams? (pt. 2)

    Play Episode Listen Later Mar 12, 2020 27:45


    Welcome to the first episode of Exploring Digital with Purr. During this series, we will explore the importance of applying a proactive mindset, unifying efforts and being relevant in your industry to sustain a long lasting competitive edge that will resonate in the digital marketplace. In this episode, we talk with Tom Jepson (Footprint Digital), an SEO expert, and we explore the importance of unifying Marketing and Development teams to produce the best result when creating a website.

    Why should you unify Marketing and Development teams? (pt. 1)

    Play Episode Listen Later Mar 9, 2020 38:25


    Welcome to the first episode of Exploring Digital with Purr. During this series, we will explore the importance of applying a proactive mindset, unifying efforts and being relevant in your industry to sustain a long lasting competitive edge that will resonate in the digital marketplace. In this episode, we talk with Tom Jepson (Footprint Digital), an SEO expert, and we explore the importance of unifying Marketing and Development teams to produce the best result when creating a website.

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