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Acoustic products are technical, customizable, and often overlooked in commercial construction. So how does a manufacturer stand out in a category where performance matters more than aesthetics and complexity can overwhelm buyers? On this episode of Smarter Building Materials Marketing, Beth talks with Cody Martell, Marketing Director at Conwed, about simplifying complex product lines, segmenting massive catalogs, and building brand recognition through better documentation and presentation. It's a practical look at making highly technical products easier to understand and easier to buy.
I social media sono ancora in salute, almeno dal punto di vista economico. Ma dal punto di vista relazionale? Qui il dubbio è più che legittimo. Nella nuova puntata di Radio Next, Francesca Sonzini, Strategic Content e Marketing Director di TNGP, mette a fuoco una trasformazione che molte aziende percepiscono ma faticano a decodificare: la "televisionizzazione" delle piattaforme social e la parallela ascesa delle micro community. Ogni minuto su TikTok vengono caricate 500 ore di video. Una quantità che rende evidente il paradosso: chi ha davvero il tempo di guardare tutto? In un ecosistema saturo, l'attenzione si frammenta, l'interesse si assottiglia e l'ingaggio cambia natura. I like non bastano più, i commenti sono spesso polarizzati, mentre le interazioni più significative si spostano nei salvataggi e nei direct message, luoghi più privati e meno misurabili. Siamo davvero pronti ad accettare che le metriche con cui abbiamo lavorato per quindici anni non raccontino più la realtà? Per i brand il problema è doppio: da un lato l'organico è sempre meno performante, dall'altro l'advertising rischia di trasformarsi in una corsa al rialzo dove emergere è sempre più costoso. In questo scenario emergono le micro community, spazi digitali costruiti attorno a passioni condivise e identità multiple. Reddit, con 10 milioni di utenti attivi in Italia, ne è l'esempio più evidente, ma il fenomeno riguarda anche piattaforme come Substack, dove il contenuto long form e la parola scritta tornano centrali. Il punto non è nostalgico, non è un ritorno ai forum anni Duemila: è una risposta culturale alla standardizzazione dei feed. Le persone cercano rilevanza, non volume. Cercano conversazioni verticali, non intrattenimento indistinto. E qui per le aziende si apre un terreno tanto promettente quanto delicato. Perché entrare in una micro community non significa "comprare visibilità", ma conquistare fiducia. La prima regola? Ascoltare. Sembra banale, ma quante aziende non hanno mai cercato il proprio brand su Reddit o TikTok per capire cosa si dice davvero? L'ascolto diventa una forma di osservazione etnografica, necessaria per comprendere linguaggi, codici e aspettative. Solo dopo si può creare valore, magari sponsorizzando una newsletter iper-verticale su Substack, capace di convertire una nicchia altamente ingaggiata con maggiore efficacia rispetto a un investimento broad. Meglio meno impression e più pertinenza? La risposta, per molte categorie, è sì. Ma attenzione: le micro community sono sensibili all'invasione. Le prime resistenze a un'eccessiva presenza dei brand sono già visibili. Il rischio di "rovinare la festa" è concreto. E anche il ruolo degli influencer cambia: nelle community verticali contano più i creator, capaci di produrre contenuti di valore autentico, che non le fan base generaliste. In un mondo dominato dal video breve, queste piattaforme rimettono al centro la parola e l'expertise. Non è un caso che brand globali come Rare Beauty e Shopify stiano investendo in contenuti editoriali approfonditi, persino offrendo versioni ad free per rafforzare il legame con la propria community. La domanda finale è semplice e insieme strategica: le aziende sono pronte a sostituire la logica del GRP con quella della rilevanza culturale? Perché nelle micro community non si compra attenzione, la si merita.
Rhett sits down with the CEO and Marketing Director of ARC of Indian River County to discuss the great work that they're doing in the community, their upcoming events, and how you can get involved. Support the show
Dow is driving the future of sustainable mobility in Midland, MichiganAs the Global Marketing and Strategy Director for Dow Mobility Science™, Ryan Smith is at the forefront of the automotive industry's rapid transition toward electrification and sustainability. He leads global go-to-market strategies that align Dow's deep material science expertise with the needs of the growing EV market. In this episode he discusses how Dow materials work with autonomous vehicles, vehicle electrification process, and more. Ryan also hosts the insightful video series “The Road Ahead”, and oversees major global investments for Dow including the first European MobilityScience™ Innovation Studio in Italy.
RAM, SSDs, GPUs, CPUs — the tech building blocks behind everything from laptops to media players — are getting harder to source and more expensive by the week. On What's Next, host Aki Anastasiou is joined by Craig Nowitz (CEO) and Ryan Martyn (Co-founder, Sales & Marketing Director) from Syntech Distribution to unpack what's really behind the supply crunch — and why it's not a “COVID-style” blip. They explain how hyperscalers racing to build AI infrastructure are soaking up global capacity, pushing manufacturers toward higher-margin enterprise memory, and triggering sharp price increases that filter straight into South Africa's consumer and corporate IT budgets. The conversation also gets practical: what procurement teams should prioritise in 2026, why Windows 11 hardware readiness has become a security issue, and how businesses can adapt by moving faster, planning smarter, and considering alternative hardware choices. If you're responsible for IT upgrades — or you're wondering whether to buy now or wait — this episode lays out the market reality and the smartest moves to avoid getting caught out.
Marina Nesterenko is the Global Category and Customer Marketing Director at LIPTON Teas and Infusions (Unilever spin-off). In this conversation, we speak about how she's re-imagining the tea category – where over 5 Billion cups are consumed a day globally! – to better connect with consumers, now that younger generations are not so keen on coffee. We also speak about her FMCG career beginnings, falling out of love with the corporate world and back again, entrepreneurship and more. Ah! And Marina is also the Founder of Bubble Bliss, a Champagne Bar in Paris that's just been nominated as one of the best in France only one year after opening: https://bubblebliss.bar/ Tune in to hear about: Marina's career beginnings in the far Russian East Cross-functional and geographical moves at Mars (including Royal Canin) Why growth and development and a common purpose and vision are key in employee engagement Mid-life corporate career crisis: executives in their 40s becoming estranged from their corporate employers How she's grown her career by making bold moves every 3-4 years Becoming an entrepreneur and a surprising corporate comeback! More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Jenny Li Fowler sits down with podcast strategist and former Enrollify team member Erin Fields to dive deep into how to successfully promote a podcast within the higher ed landscape. They unpack why podcasting isn't just a trendy add-on—it's a full-fledged marketing channel that demands strategy, consistency, and creativity. From turning podcast episodes into content engines to nailing promotion without a budget, this episode is packed with practical tips for higher ed marketers looking to elevate their podcasting game.Guest Name: Erin Fields, Marketing Director at OlogieGuest Social: LinkedInGuest Bio: Erin Fields is the Marketing Director at Ologie, the branding and marketing agency for organizations with missions that matter, where she helps lead the agency's content marketing and social media strategies. She started her career in graduate admissions at West Virginia University, before moving into edtech at Element451, where she helped manage content for more than 15 shows on the Enrollify Podcast Network. Erin is a proud graduate of Marshall University and West Virginia University. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Babs Sits down with Melanie Monroe for this podcast episode. Melanie is Marketing Director, and also works part-time as a freelancer wearing many hats in the EDM Industry for "Something Good Creative," "The Festival Babes," and "DEF." The two talk about Sauna/Cold plunges, Lessons Learned from long term relationships/growing to be the best you, being selfish with yourself during healing, the EDM industry & the joy it brings to people, working where your passion is, and because it is her first time on the podcast...how she lives herself for everyday:Follow Melanie on instgaram--https://www.instagram.com/melaniekmonroe/?hl=en:Please Write a Review and Like/Subscribe to the Podcast! You can support the podcast by purchasing merch— https://teespring.com/stores/babs-lyfe-merch::Check out out AMAZON STOREFRONT for any camping/travel gear:- https://www.amazon.com/shop/babs_lyfe:Follow Me on all Socials @Babs_Lyfe— https://linktr.ee/babslyfe
This episode The Maternity Hustle is called “Getting Pregnant Was Her Best Leadership Decision” and we're thrilled to be joined by Amelia Christie-Miller, founder of Bold Bean Co. Amelia was around six weeks away from her due date and deep in the most intense version of “the messy middle”.Amelia was at that very specific founder crossroads: the business was growing, big brand moments were landing (including a major book launch and PR push), and she'd just made her biggest hire yet - a new Marketing Director - right as she was preparing to step back for maternity leave. Terrifying? Yes. Also potentially the best thing she could have done for the business.In this conversation, we go beyond the surface-level “how are you feeling?” and get into the operational and emotional reality of pregnancy as a founder: the transition period before the baby arrives, why coming off Slack and email matters, how to set escalation points so you can truly switch off, and the pressure women feel to perform ambition while becoming a mum.Amelia shares why she wants to take 3–4 months out (and prove that founders don't have to be on investor calls two weeks postpartum), how pregnancy has already changed the way she leads, and why she's intentionally building maximum self-compassion into her plan - so she doesn't trap herself in promises she might not be able (or want) to keep.We also talk about how moving to Barcelona changed everything: boundaries, pace, childcare infrastructure, and the cultural difference of living somewhere where families are actually supported. It's a sharp contrast to the UK, where even high-performing founders still feel the financial pressure of childcare - and where the lack of structural support quietly shapes women's career decisions years before they ever have kids.Finally, we get into Bold Bean itself: what it looks like to scale a brand that's grown through organic PR and community magic, why the next stage may require changing gears (without losing the soul), and how stepping away can create the vacuum that lets a team thrive.We cover:Planning maternity leave as a founder: the “wind-down” before birth and the return-to-work transitionHiring a Marketing Director right before mat leave (and why it might be the best forcing function)The “power woman” pressure vs the reality of what you actually wantIdentity, ambition, judgement, and modelling what's permissible for your teamUK vs Spain: maternity cover, childcare costs, and the culture of family supportScaling Bold Bean beyond early adopters while protecting the magicThe most underrated advice: “There's never a good time” + “Good enough is good enough”If you're a founder, marketer, or ambitious woman thinking about kids - or already navigating it - this episode will feel like someone finally said the quiet part out loud.
02/03/26: Joel is broadcasting live from Watford City, ND at the McKenzie County Ag Expo. Chris Kubal is the Director of the Ag Expo and Jessica is the Marketing Director at Lund Oil Inc. (Joel Heitkamp is a talk show host on the Mighty 790 KFGO in Fargo-Moorhead. His award-winning program, “News & Views,” can be heard weekdays from 8 – 11 a.m. Follow Joel on X/Twitter @JoelKFGO.)See omnystudio.com/listener for privacy information.
In this epsiode, Gordon speaks with Lea Drusio, Marketing Director at Nespresso Germany. She shares her non-linear journey from startups and agencies to global brands. From learning performance marketing in the early Rocket Internet days to leading highly emotional categories like pet care and coffee, Lea reflects on trust-based leadership, the courage to say no, and why corporate environments can be powerful platforms for real impact. Tune in for insights about brand consistency, human connection in a tech-driven world, and what truly excites marketers looking ahead.
January 30, 2026 ~ Chris Renwick and Lloyd Jackson spoke with Kari Roder, Marketing Director at Boyne. She discussed Boyne Mountain's igloo, an ice bar inspired by a European trip. Boyne partnered with Austrian builders to create this unique attraction. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Marketing Director of Pure Thera Pro RX James Garland joins us to tell what supplements and vitamins we should be taking.
Get clarity on your 2026 roofing marketing strategy and what to focus on moving forward.AI has changed roofing marketing forever. As we head into 2026, the gap between roofing companies who understand this shift and those who don't is widening fast.In this episode, Joseph sits down with Sydney Vasquez, Marketing Director at Contractor Dynamics, to break down what roofers must do in 2026 to stay competitive as AI, technology, and consumer behavior continue to evolve.This conversation is based on what we're seeing every day working with roofing companies across the country, along with real insights from RoofCon, CertainTeed workshops, and live contractor conversations.What we cover:0:28 – Setting the stage at CertainTeed and RoofCon2:05 – How AI is impacting roofing marketing (and what it won't replace)3:42 – Why human connection matters more in the AI era4:49 – The offline marketing comeback for roofers5:42 – Why real faces on video beat AI and stock content7:22 – How roofers should distribute video in 202610:55 – The tracking problem holding roofing companies back16:07 – Speed to lead in the age of AIIf you're a roofing company owner or leader who wants:More control over your marketingBetter ROI from your ad spendClear direction heading into 2026Book a free call with our team at Contractor Dynamics and get clarity on your next best steps.
Send us a textOn this episode of Embedded Insiders, we're joined by Sumeet Kumar, a Co-founder and the CEO of Innatera Nanosystems, to discuss spiking neural networks. Specifically, how SNNs are powering AI systems today, and how neuromorphic computing architectures support the hardware-software co-design process. Watch the video of this segment here: https://www.youtube.com/watch?v=OgER60gjBIgNext, Rich sits down with the Marketing Director at the Wireless Power Consortium (WPC), Paul Golden, to discuss the company's latest version of its charging specification, which increases the charging level from 15W to 25W. But first, Ken and I are sharing our thoughts on the upcoming interview about how spiking neural networks are designed to analyze motion, sound, or sensor input directly at the edge.For more information, visit embeddedcomputing.com
"Reden wir überhaupt über das gleiche?!" Wie kann die Schnittstelle zwischen Teams auf Basis von Daten funktionieren? Jedes Team - sei es Marketing, Produkt oder Sales - hat eine eigene Perspektive, einen eigenen Fokus ... und natürlich eigene KPIs. Und dazwischen: viel Platz für Frust, Missverständnisse und verlorenes Potenzial. In dieser Folge spreche ich mit Lena Dierolf, Marketing Director bei Avenit. Avenit ist eine Digitalagentur, die mittelständische Unternehmen beim Aufbau von digitalen Strategien und Marketing unterstützt. Lena bringt damit gleich mehrere Perspektiven mit: Agentur, Inhouse-Marketing und tiefe Einblicke in die Marketing- und Sales-Setups ihrer Kunden. Ihr Schwerpunkt: Lead Gen & Lead Marketing. Wir sprechen darüber: - wie es unterschiedliche Teams schaffen, ihre Daten gemeinsam zu analysieren und zu verstehen - wie ein einfacher Report am Anfang mehr Wert schafft ist als ein fancy Dashboard - und wie ein gemeinsamer "Daten-Verständnis-Prozess" aussehen kann - und darum wie das “data as a conversation” Konzept dabei helfen kann Am Ende geht es um mehr als “nur” KPIs: Daten schaffen Wert, wenn und weil Menschen gemeinsam darüber sprechen, Handlungen ableiten und umsetzen. Timestamps: (0:00:00) - Vorstellung von Lena Dierolf (0:01:27) - Fokus auf Lead-Gen Marketing. (0:04:07) - Notwendigkeit der Betrachtung des gesamten Funnels. (0:07:14) - Gemeinsame Sprache mit Sales. (0:10:57) - Analyse von Lead-Interaktionen. (0:14:07) - Entwicklung von Reports zu Dashboards. (0:17:34) - Starte mit Gesprächen, nicht Tools. (0:20:52) - Data as a Conversation Konzept. Hier findest du Lena Dierolf auf Linkedin: [https://www.linkedin.com/in/lenadierolf/](https://www.linkedin.com/in/lenadierolf/) Connecte dich mit mir auf LinkedIn: [https://www.linkedin.com/in/mlmatysik/](https://www.linkedin.com/in/mlmatysik/) Unsere Website findest du hier: [https://analyticsfreaks.com/](https://analyticsfreaks.com/) Ich freu mich immer über Anmerkungen, Fragen oder einfach deine Gedanken zum Podcast! :) Schreib mir gern eine Mail an marialena.matysik@analyticsfreaks.com oder auf Linkedin [https://www.linkedin.com/in/mlmatysik/](https://www.linkedin.com/in/mlmatysik/)
I have to say that I can pick ém. My love of Bordeaux and the volume of Bordeaux I have tasted has lead me to Chateau Haut Bailly. Under the tootlidge of Veronique Sanders-Van Beek, the winery continues to make great strides not only in quality, but developing the experience of wine. You see, wine it not just a beverage, it has a soul, a connection, an expression of its place and of it's time. I have been fortunate enough to consider Veronique a friend and I look for opportunities to tell the story of the Chateau. Here I speak with Cyprien Chamanhet, Marketing Director of the Chateau. I have to tell you, having Cyprien Champanhet from Chateau Haut-Bailly in the studio was a real treat and just the sort of conversation that reminds me why I love hosting Wine Talks. We sat down in Southern California on a January day, and from the get-go, Cyprien brought an honest and unpretentious energy to the discussion—he cuts straight to the point. "Do you like the wine?" he asked, and it was refreshing to hear someone in the trade boil things down to pleasure and emotion, not just technical complexity. Even with fine wines, the fundamental goal is enjoyment. That's a sentiment I think too often gets lost in the shuffle in our industry, which can sometimes take itself a bit too seriously. We quickly dove into the DNA of Chateau Haut-Bailly. Cyprien is both Sales Director and Marketing Communications Director, but more than wearing official hats, he embodies what makes the estate special—the constant drive to improve, to question, and to never stand still. It's not that they have some rigid, well-documented strategy; it's woven into their identity. Every decision they make at the château pivots on the question: will this improve the wine, the hospitality, or the relationships with their partners? That's where the magic really happens, not just in boardrooms, but passing in the vineyards, talking among the team, and always with the Wilmers family, their deeply involved owners. Speaking of the Wilmers, Cyprien talked about Chris Wilmers, their chairman, and professor of ecology at UC Santa Cruz. Now, there's a boardroom influence that definitely filters down into the vines—and you see it in their approach to sustainability. It's much more than lip service. The château doesn't use weed killers or insect killers, maintains century-old vines, and considers not just organic or biodynamic approaches, but a kind of "third way" that balances environmental impact, carbon footprint, and even workers' and neighbors' health. I love seeing how that academic, ecological mindset brings practical, tangible benefits to the vineyard. It's a beautiful fusion of tradition and progress. We did some deep thinking around terroir—that mysterious, oft-referenced concept that supposedly starts and ends in soil. But as I prodded Cyprien, he agreed terroir extends into philosophy, history, and—yes—the boardroom. The energy and ethos of a place, its leadership, and the team all seep into the bottle. That's why I've never bought the idea of "bad vintages" at places like Haut-Bailly. As long as what's in the bottle is an honest expression of what nature and experience handed you that year, it brings emotion and memory—like a great piece of music with recurring themes and intriguing variations. One of my favorite moments came when Cyprien talked about how the industry tries to please the consumer—with supermarket formula wines versus character-driven bottles. He wasn't going to pander; at Haut-Bailly, the style is distinctive, loyal to its roots, and never sacrificed for fast trends. The real reward is in education and curiosity—getting people excited about differences in vintage, terroir, and story. And as we swapped stories about wine tourism, he lit up describing the new tasting room and the personal touch they offer visitors. Every guest becomes an ambassador, every experience becomes a memory, and suddenly, the conversation around the table at home is about what happened at the château, not just what's in the glass. I have to say, trading observations and anecdotes with Cyprien made me optimistic. We're in an industry built on pleasure, memory, and shared stories. And if you ask me, keeping it honest and humble—like Haut-Bailly does—will always be the real cutting edge. YouTube: https://youtu.be/DuX-gXglUy8 #WineTalks #ChateauHaultBailly #Podcast #WineIndustry #Bordeaux #WineTourism #Sustainability #Terroir #Winemaking #WineExperience #WineEducation #FineWines #ConsumerDriven #WineEmotion #WinePleasure #WineMarketing #Sommelier #WineVintages #VineyardLife #WineConversation
Angelica Wedell, Communication and Marketing Director at POLCO, joins Mariah Salazar to explore the power of resident engagement in local government. Angelica shares her insights on the Track, Engage, Assess model, highlighting how POLCO helps local governments gather accurate and reliable feedback from residents. She discusses the company's commitment to providing comprehensive community assessment surveys, including the National Community Survey, and the value of benchmark reports for comparative analysis. Angelica emphasizes the importance of building trust through continuous engagement and collaboration, ensuring that resident voices are heard and valued in decision-making processes.
Ryan holds down the studio for this special episode, welcoming John Cleveland, Marketing Director of Dardevle Lures by Eppinger. The two dive into the legendary history of one of the most iconic fishing lures ever made, how Dardevle has stayed relevant for over a century, and what it takes to keep a classic brand fresh in today's fishing world.John shares behind-the-scenes stories from the lure business, insights into marketing in the outdoor industry, and what anglers can expect from Dardevle in the future. From spoon-slinging success stories to a few laughs along the way, this conversation is packed with fishing heritage, industry knowledge, and classic Terrible Outdoorsman banter.Whether you're a hardcore angler, a history buff, or just here for a good story, this episode delivers a great mix of nostalgia, insight, and outdoorsy fun.Tune in, tie on a Dardevle, and enjoy the show.Dardevle by EppingerVanGuard VEO HD BundleVanguard Outdoors Use Code TERRIBLE20 to save 20%!We are a Hunting, Fishing & Just general Outdoors Podcast based out of Michigan that likes to have a lot of fun, Talk tactics and tell our Terrible Stories from the field or on the water. We couldn't be more excited to partner up with our friends at Wes Point Shores Resort. The place that Ryan & Bob have been going to since they were 5 years old! Follow the links below to check them out and be sure to mention the show and save 10% off your bill!Wes Point Shores FaceBookWes Point Shores InstagramWesPointShores.ComMI DNR Musky SurveyO'Wacky Tool Starter KitFishing Complete Inc Use Code: TERRIBLE & Save 20%!Terrible SwagThe Terrible Outdoorsman WebsiteTik TokInstagramFacebookFollow us on YouTube!#TerribleOutdoorsmanPodcast #DardevleLures #Eppinger #FishingPodcast #AnglerLife #FishingHistory #LureTalk #OutdoorPodcast #SpoonFishing #FishingLife #FishingCommunity #GreatLakesFishing #IceFishing #OpenWaterFishing #FishingGear #TackleTalk #PodcastLife #OutdoorLife #FishOn #ClassicLures
PPC Strategies for Small B2B Brands to Beat Big Competitors So many B2B companies and marketing teams waste budget on tactics that don't drive results or support core business goals. Smaller B2B brands often compete against much larger companies while working with less internal bandwidth, tighter budgets, and limited resources. The key being successful lies in their ability to be strategic, efficient, and resourceful despite these obvious constraints. So how can small B2B brands outmaneuver big competitors using PPC and smarter marketing strategies? That's why we're talking to Andy Janaitis (Founder and Chief Strategist, PPC Pitbulls), who shared his experience and PPC strategies for small B2B brands to beat big competitors. During our conversation, Andy discussed the importance of foundational B2B marketing elements like high-converting landing pages, automated email flows, and a well-structured PPC strategy. He highlighted why targeted messaging and measurement are essential to compete more effectively against competitors. Andy also underscored the value of understanding B2B audience pain points, having a well-designed website, and leveraging key metrics such as first-order profitability and customer lifetime growth. He emphasized the importance of transparency and authenticity in B2B marketing strategies and advocated for a data-driven approach that achieves scalable, profitable growth. https://youtu.be/DR6d_dFfnVI Topics discussed in episode: [03:06] The Small Brand Advantage: Why being smaller allows for more targeted messaging that resonates better than broad, big-brand ads. [05:05] Avoid the Testing Trap: Why splitting a small budget across too many creative tests leads to insufficient data and wasted spend. [07:14] Winning the Auction: How the real-time ad auction rewards quality and specificity, allowing you to pay less than big brands for premium placements. [09:50] The Conversion Ecosystem: The critical role of landing pages and automated email flows in nurturing leads who aren’t ready to buy yet. [14:58] 5 Essentials for Ad Readiness: A checklist of what you need (from audience understanding to goal clarity) before launching your first campaign. [21:55] AI in PPC: How AI-driven automation has powered platforms for years and where it is heading next. [25:34] Better Metrics: Why you should look past ROAS and focus on first-order profitability and customer lifetime growth. Companies and links mentioned: Andy Janaitis on LinkedIn PPC Pitbulls Transcript Andy Janaitis, Christian Klepp Andy Janaitis 00:00 If you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service, you may be able to get folks to your site, but they’re not ultimately going to purchase for you, and that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked and people say, hey, the ads aren’t working, you know, I gotta, you know, try more creative. I gotta keep tweaking. I gotta change, you know, the different structure that some YouTube Guru told me that I need to be running, when in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp 01:04 So many B2B companies and their marketing teams waste money on marketing that doesn’t match their business goals. They go up against much larger competitors, while also having to contend with limited budgets, resources and bandwidth. So how can smaller B2B brands outsmart their biggest counterparts and win? Welcome to this episode of the B2B Marketers on the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Andy Janaitis, who will be answering this question. He’s the Founder and Chief Strategist of PPC Pitbulls, a boutique digital marketing agency that helps B2B businesses grow past seven figures through leveraging Google and Meta ads. Tune in to find out more about what the speed to be Marketers Mission is. All right, and off we go. Mr. Andy Janaitis, welcome to the show, sir. Andy Janaitis 01:50 Thanks for having me, Christian. Christian Klepp 01:51 Really enjoyed our pre-interview conversation, Andy. We talked about a lot of things that range from B2B Marketing to family and hobbies and the different cities that we’re living in, and what have you. But I am really looking forward to this conversation, because it’s something that I think a lot of people in the B2B Marketing world can relate to. And if they can’t relate, they should all right, so let’s dive right in, because I think this is going to be a really interesting conversation, right? Andy Janaitis 02:19 Definitely. Christian Klepp 02:20 Okay. So Andy, you’re on a Mission to help scale independent B2B brands with data driven Google and Meta ads. But for this conversation, I’d like to zero in on the topic of how smaller B2B brands can outsmart the bigger competitors by being strategic with PPC. If we’re going to use military terms, it almost sounds like you have to learn how to use Guerrilla warfare instead of conventional war tactics, right? So I’m going to kick-off the conversation with two questions, and I’m happy to repeat them all right? So the first question is, what is it about PPC or Pay Per Click that you wish more people understood? And the second question is, why do you think small brands fail when they try to copy big brand ad strategies? Andy Janaitis 03:06 There’s a lot, a lot there to unpack, and I think, you know, there’s, I think you touched on it there, but there’s a lot of anxiety among small brands. We work with Founders and Marketing Directors of these independent brands, and oftentimes there’s a fear of a Google Ads or Meta ads, because they say, Hey, there’s some big competitors out there in my space that are spending hundreds of thousands of dollars a month. And if I’ve got my little budget, if I’m trying to spend $5 or $10,000 a month, how do I have any chance of competing with them? You know, surely they’re going to outbid me on every single keyword, every single ad placement that I could be in, and what gets missed there is that you actually do have a big advantage in that being smaller. Your product probably has a smaller niche than you think, because you’re not distributed to everybody, you’re speaking to a smaller audience, which allows you to be much more targeted in your messaging. So in that way, where you might have some of these bigger brands that are, of course, way out investing, you that investment is being spread across so many different audiences and so many different placements, whereas you have the ability to say, Hey, I’ve got a limited budget. Let me only target, you know, the most likely people to purchase from me, and the people who are, you know, who I’m most likely to resonate with, and then give them a message that really speaks directly to them. So I think that’s the first and foremost thing to remember, is that you can take this, you know, supposedly disadvantage, and really turn it into an advantage when you when you focus in on, you know, who is your smallest, tightest, ideal client, that that you can target and speak to. I think that’s really, really important and gets missed and to your second question around, you know, the big brand tactics. I think a lot of times people see these in Instagram reels, LinkedIn posts that come up with a lot of different strategies that could work well, but are only going to work well on those larger budgets. So one great example of this. A lot of times I see people talking about creative testing and talking about needing we tested across 100 different assets, talk about, you know, let’s use AI so that we have the model in this particular influencer ad. You know, we can change the hair color and the shirt color and all these different combinations and test all these different things. The problem with that is, if you try that with a much smaller budget, you’re necessarily going to split, you know, the budget that many different ways. So say you run 100 different combinations, 100 different messages targets, you’re splitting your budget that many different ways, and you’re not building up enough data about any one of those individual combinations to make a good decision. So I always kind of tell people focus on the fundamentals. First worry about your top level messaging. What is it that really matters most and makes your product different, you know, and your really key differentiators to your to your most ideal audience, forget about, you know, button colors, or, you know, with these smaller budgets, don’t worry about testing. You know, what’s the color of the shirt that the model is wearing kind of thing, you know, you’ll have time to test those things in the future. But, you know, I think people get too caught up in those, those types of practices that, you know, big brands are spending a lot of time and money on and forget about, you know, the fundamentals themselves. Christian Klepp 06:35 Absolutely, absolutely. You brought up some really great points. I like to go back to like, two of them that you mentioned, I think the first one, short of getting too granular or getting too in the weeds, but you brought up something that I thought was really important to discuss further about, like the worry or the concern the Marketers have that people are gonna outbid us for those, for those keyboards, For example, talk us through, if you can, even from a top level perspective, how does a small B2B Company navigate through that? Because it sounds like it can. It can be an exercise that could potentially become very complex. Andy Janaitis 07:14 And the nice thing about this is it’s all automated these days. So, you know, realistically, when you are putting, you know, saying, hey, I want to run an Ad, whether it be on Google or on Meta. What’s happening is a real time auction where they’re saying, Hey, there’s this particular placement or this particular search, in the case of Google, so anybody who could possibly run an Ad on that, we’re going to let them, you know, put their ad forth and how much they’re willing to bid on it, and see, you know, who kind of gets in the top position and gets to show their ad. Now the thing that’s interesting there is it’s not based only on how much you’re about to pay for the ad. It’s also based on the quality of the ad, or how good of a match the ad is for that particular person or that particular search that’s coming in. And that’s where your ad can be more targeted, can be a higher quality ad, because it’s more specific. So you actually are going to be paying a little bit less for that placement than even some of these really big brands that are necessarily speaking a little bit broader language and not as niche down of a message. So that’s one, one big way. The other big thing is, as I mentioned, it’s in real time on every single on every single potential ad placement, or every potential search. So what that means is you probably aren’t going to compete with the big guys across all of the searches they’re running, but you don’t have to, because you may only show up, you know, you may only overlap in 5% of the placement. So where their budgets are going out there to every single potential placement or search that they could show up for, you only need to compete with them in that small, small percentage that is most relevant to your specific audience. Christian Klepp 08:55 Okay, fantastic, fantastic. Okay, second follow up question, and again, got to be careful, because we could potentially go down the deep rabbit hole with this one. But one thing that we all know about PPC is that there’s a lot behind it. And what I mean by that is, it shouldn’t be viewed as this one and done exercise. There’s a there’s a bit of an ecosystem behind it. And what I mean by that is, if somebody goes and sees the ad on Google or Meta and clicks on it, well, that clicks got to redirect people somewhere, right, be that a landing page or a website or whatnot, what’s on? What’s on the co you know, what kind of content are we talking about? What kind of CTA are we talking about? Walk us through that about why, why is it so important for B2B Marketers to understand that PPC is a component in this, this ecosystem? Andy Janaitis 09:50 That’s so, so important, and it’s, it’s important, especially as we talk about, you know, smaller brands, smaller budgets. You know, in that $10,000 to. $20,000 ad spend range. What we find is that, first of all, as you mentioned, it’s a holistic ecosystem. So, yeah, the ads are one part, and you got to make sure that you’ve got your ad copy, you’ve got your placements, you’ve got your you know, your strategy in the ad platforms down. But as you mentioned, if you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service. They’re not you may be able to get folks to your site, but they’re not ultimately going to purchase for you. And that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked. And people say, you know, hey, the ads aren’t working. You know, I gotta, you know, try more creative. I gotta, I gotta keep tweaking. I gotta change. You know, the the different structure that some YouTube Guru told me that I need to be running, when, in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have, you know, 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp 11:26 You brought up one word that I think is worth repeating. It’s nurturing, right? Like, and I think that gets, um, that gets ignored or overlooked a lot in B2B, especially like, when, when the organization’s very sales driven. So it’s all about like, volume, volume, volume, right? Like we gotta, like, I mean, just to use the the old adage of like, you know, gonna hit that phone right, or pound the pavement and just get those numbers up right? But at the end of the day, especially if we’re talking about B2B, not everybody is ready to buy at the first contact. In fact, that would, I would almost go as far as to say, like, 97%, 98% of the time, they’re not, not, they’re not in buying mode, right? They’re probably still in an investigative mode. They’re still looking at what the options are out there. They’re probably doing their own research. That’s how they have landed on those ads. So it’s to your point. It’s so important to like, nurture that at that that lead rather in a non-pushy, non-intrusive way that helps to build that trust, to give them that confidence that this is, in fact, the right company that we should be perhaps having a conversation with, right? Andy Janaitis 12:33 Exactly, yeah, and I think sometimes people spend so much time on their messaging and their differentiators, and then they forget to tell their customers that, you know, they spent all this time working through what exactly it is that made their business better than the competitor. But if you don’t take the time to, you know, set up a welcome email flow it or, you know, build a presence on build an organic presence on Google, on Instagram or Facebook, you’re not necessarily getting that message out and giving people a chance to get to know you and fall in love with your brand. So I think that’s so, so important and often overlooked. Christian Klepp 13:12 Absolutely, absolutely. You brought up some of these already, but talk to us about some of these key pitfalls that Marketing Teams should be avoiding when it comes to PPC, and what should they be doing instead? Andy Janaitis 13:24 So we talked about a few of them. You know, some of the fundamentals that exist outside of the ad ecosystem. But one pitfall that I really want to focus on, that that is really closely tied to the ad ecosystem is measurement. So making sure that once somebody hit your site, you understand where they came from and ultimately what they did so that might be filling out a lead form. That might be purchasing a product, if you’re in kind of the E-commerce space, might be adding a product to their cart. You’ve got to make sure that you’re measuring all those independent events for two purposes, one, passing that data back to a Google or a Meta is the only way that those platforms can optimize and continue to get you better and better results. And two, you need to have that data to be able to report on and understand where your ad dollars are going and whether they’re working or not. That’s how you make the decision of, should I be putting more budget into Google or into Meta or hey, are neither of them working? And I got to try something totally different that’s often overlooked. We see clients coming to us that have spent untold amounts of money, and they’re not really even sure how it worked because they weren’t measuring it in the first place. So they’re just basing it on getting the cheapest clicks possible and not focusing on, you know, really optimizing for conversion? Christian Klepp 14:44 Yeah, no, absolutely. Those are, those are some very important points. In our last conversation, you talked about these five essentials that B2B brands need to have before they run their first ad campaign. Can you talk to us about that? Andy Janaitis 14:58 Yeah, definitely. I. So yeah, I’ll kind of walk through, and I don’t know if we’ll end up on four or six, but we’ll shoot for five here. The number one thing as you’re going through or selling online, obviously, you need to have an understanding of who your audience is and who you’re going to be targeting from that and what comes out of that is having an understanding of what are the main pain points that they have, and making sure that you’re speaking to those on a really well designed website that’s designed for, I say, designed for conversion, but what I mean by that is it helps guide somebody through that buyer’s journey, taking them from the point of just getting to know your brand to understanding what you do, to understanding how you solve their pain points, and then some social proof about why you’re better than others. So a you know, understanding your audience, having a well developed website that speaks to the audience, and importantly, speaks to the real symptoms and pain points that they’re dealing with, and how you can help solve them. Number three, I would say, is measurement. That’s, that’s a big piece that, you know, we just talked about in depth, but making sure you’re understanding once somebody hits the site, what are they, you know, what are they doing? Where are they going? What pages are they viewing? Do they ultimately fill out a lead form? Do they ultimately, you know, add the product to their cart and then leave? You’ve got to be able to measure what’s happening once they hit the site. Beyond that, I would say maybe, maybe item number four will group together a lot of those other fundamentals. So things that even outside of the website, things like a nurture flow and email, a presence on social, these are all so, so important, and even if you’re focused on paid ads running to a website to get a conversion, all of these other things are going to help that process. It’s a holistic marketing process, because we know today that people see you across a number of channels. It’s not that they’re only going to see your ad, come to your website, make a decision and buy. They’re going to, you know, hopefully see your ad later on, maybe see an organic post that you made on your socials. Maybe they bump into you at a trade show or a conference, and ultimately get to your website, make the decision there so making sure that those other fundamentals, like a an email nurture flow or a good organic social present are available, and then number five, and I think this is most important. And what I see people get wrong all the time is, understand your goals. So people will say, hey, I need to run ads. I want to run ads because I want more leads. Ultimately, you know, obviously we can, can run ads, and that could be an outcome. But if you’re not able to say, you know, what type of leads do you want, why are you not getting enough leads today? What’s your capacity? How many leads can you handle? You know, what type of behaviors are you trying to get more of, whether it be leads versus, you know, sales versus, you know, people buying a purchase or even downloading a lead magnet so that we can begin the nurture process. These are all viable, viable directions to go. And if you’re not thinking through specifically for your business, what’s the very specific goal that you that you have, and more importantly, what are the constraints you have? What’s your budget? What how much creative do you have available? Do you have a team on staff that can create more creative or work with your marketing strategy, understanding the goals and the constraints? A lot of people get caught up and just say, Hey, I got to run some ads and go for it. I want more revenue, when, in reality, there’s all these different nuances to it, and you really need to know what your specific goal is. Christian Klepp 18:39 Yeah, no, no, that’s great stuff. So let me just quickly recap for the benefit of the listeners, right? So you were talking about understand who the audience is, which is, which is imperative. I mean, you know, you almost shouldn’t start anything without knowing that, right? The second one was a well developed website, and I’ve got a follow up question for you on that one. Third one is measurement. So metrics like, know what to measure, and we will have a separate question about metrics later on in the conversation. Four is nurture, flow and email and organic and a presence on social. And the last one is understanding your goals, right? Like, what is it you want to achieve with this? Right? So on the topic of websites, when you say, well, developed website, I’m I have this feeling that you’re not referring to it’s got to be this incredibly expensive and complex website. That’s not what you’re talking about, right? Andy Janaitis 19:34 No and oftentimes, the simpler it is, the better it’s going to convert. So I think that’s really important what we think about. And I think the way I think of it is, in the old days, you might have a salesperson who’s going to get in front of a potential lead and then help kind of, you know, work through the objections they might have. So hey, you know, I’m not sure this might be a little too expensive for me. Or, Hey, I’m not sure if you know, you really serve people in my niche. Or if you know you you work with somebody, somebody different. I don’t know that this is a great fit for me. And the salesperson would have all the answers, right? They would say, hey, if this is their objection, this is how we answer that. If this is their objection, this is how we answer that. This is how we tell them about how we solve their problems. In today’s day and age, you may still have some sales people, but your website needs to do a lot of that work itself. So that’s what we need to think through is, what are all the things that a buyer needs to know before they’re ready to make that purchase and make sure that we’re putting that in front of them in a way that’s super easy to understand. A confused buyer is not a buyer. There’s a better way to use that statement. I’m sure you’ve probably heard that somebody, if they find confusion, they’re not going to be ultimately making a purchase with you. So make sure it’s really, really clear what is your product or service, how does it solve the customer’s problem? And hopefully some social proof too, and making sure that there’s some confidence that you’ve solved this problem for other people, like the potential buyer. Christian Klepp 20:57 And when you say social proof, you’re, of course, referring to things like in the form of case studies, testimonials, maybe even reviews on like platforms like Clutch and the like. Andy Janaitis 21:07 Exactly. All of those are great. You know, if you have a partner badge that, hey, you’ve done good work, or you’re certified to do particular work, that could be another one. If you’ve been featured in particular publications, that can be another one. But yeah, ultimately, all of these different ways that help give confidence that you can do the job. Christian Klepp 21:24 Fantastic, fantastic. You kind of scratch the surface a little bit in the beginning of the conversation, but PPC and AI, right? I mean, you kind of, you kind of cannot avoid this topic, right? Because it permeates across the entire marketing spectrum. But you know, from your perspective and in your experience, to what degree do you find AI harmful and helpful when it comes to PPC? Andy Janaitis 21:55 So I would say, on kind of the helpful side, and this is something that’s what’s interesting is we think of AI, you know, in the last, say, three years since chatGPT released, was it three? Five was the first, you know, kind of big milestone, breaking model where people said, Oh my gosh, this is, you know, this can really do a lot of, you know, can sound like a real human kind of thing. But long before that, AI has been implemented in these platforms, in Google and Meta, and for probably the last 10 years, we’ve been moving in the direction of more automation, more AI. So earlier, we talked about that ad auction, where every single time a keyword is searched or a placement pops up on Facebook or Instagram, you have to have a particular bid of how much you’re willing to spend to get your ad there. These days, you’re not putting any of those bids in manually. You’re just telling Meta or Google, hey, here’s the budget I want, and here’s the data coming from my website to let people know if they’re purchasing or filling out a lead form or not. And now Google or Meta, go out there and run with it. You know, go ahead and optimize with the ad assets that I’ve given you and the budget that I’ve given you. Go ahead and put me wherever you need to put me in order to get the most possible, you know, results, goals that that you can and that’s all AI driven. Then it’s been that way for a long time. We’ve been moving in that kind of direction. So that’s on the helpful side. That’s where, you know, AI is really driving, driving success for us. On the hurtful side. You know, you hear a lot of times people talking about, you know, now, especially in Google, when somebody makes a search, they’re getting the information. They’re getting an answer right up front. Or maybe they’re not even going to Google. Maybe they’re in ChatGPT or Perplexity, so, Christian Klepp 23:44 It’s a summary at the top right? Yeah. Andy Janaitis 23:47 Exactly, yeah. So they don’t even need to come to your website. From a PPC perspective, there’s not that click that you can go ahead and bid on and put your ad in front of, and that can be a concern, honestly, from a services and product perspective, I find that to be a little bit less of an issue. It’s definitely more of an issue for publishers. So if you have an information content kind of business that’s really harmful for you right now, because, you know, people are getting that information without ever having to make the click onto your website. But ultimately, if somebody is going to want to hire you for your services or buy one of your products, they still have to click through at some point. They’re not necessarily making that purchase, or they’re definitely not making that purchase out of the Google results summary. That being said, the other kind of big thing, and why I’m not super, super concerned about that development, is that whether it be on chatGPT or on Google, they really haven’t started monetizing yet, and that’s where I think you’re still going to see ads up in that area, we know that you’re going to be seeing ads up there. In fact, chatGPT is already hiring up and staffing up an ad organization, so it’s just going to be one more platform, one more area where you can run ads and get in. Front of your ideal customers. Because ultimately, you know, a subscription model can work to a degree, but you know, these companies, from an economic basis, need to have ads in order to kind of fund the type of growth that they that they need to see over the coming years. Christian Klepp 25:15 Yeah, yeah, no, absolutely, absolutely, all right, previously, like when we talked about this, you mentioned this one thing, right? Kind of sounds like a song, right? Like this one metric that every B2B brand must know before scaling. So what is it? And why do you think B2B brands should have it? Andy Janaitis 25:35 So I’ll maybe take a little bit of a cop out. And they’re a couple different metrics. You know, we, especially on the e-commerce side, we look at four key metrics. One of the people get caught up when they’re thinking about on in the PPC world, a lot of times, people talk about ROAs (Return On Ad Spend) or CPA (Cost Per Acquisition/Action). So ROAs would be the amount of revenue that you’re getting in for every ad dollar your spend return on ad spend and CPA would be cost per action, or essentially, you know, if somebody is looking to get lead forms filled out, how many dollars of ad spend are you putting in for every lead form that you’re getting filled out? And those can be important metrics, but they abstract away a lot of important nuance, and it’s very possible to look good in those metrics and still not make a ton of money. So we have these four key metrics, especially on the e-commerce side, that we focus in on, and it’s things like first order profitability. So yeah, your ROAs may be high, but if it’s a lot of people making repeat purchases, you may still be spending too much money to acquire that that first customer so first order profitability is going to be the first time somebody makes a purchase. Are you profitable? Or are you not? You know that that one individual purchase even before you start to look at customer lifetime growth. Is it profitable for you? Another key metric that we look at is that customer lifetime growth. So okay, perfect. You’ve profitably gotten that first purchase, but are you building enough customer lifetime value so that over time it’s going to pay off what you had to put in to acquire that customer in the first place. Another key one that really applies, whether it be e-commerce or elsewhere, is the percentage of your revenue, the percentage of your leads that are coming from organic channels versus paid channels. So we love to focus on the paid side. We help people find scalable, profitable results in the paid channels, but if you’re too over indexed in those, if you’re getting too much of your revenue or your leads from paid channels, that tells you that you’re probably paying a little bit too much for it. And you need to develop that organic you know, from your your social from people just finding you via regular old Google search, making sure that you’re not over indexed towards the paid channel, if you want to be able to scale that profitably. Christian Klepp 28:06 Okay, okay, well, there’s some really great points, and I’m glad that you pointed that out about like, you know how everybody is very obsessed with ROAs and CPA, but there are actually, in fact, other metrics that they really should be paying more attention to, or that need, that deserve some of that limelight as well. Right? Andy Janaitis 28:23 Exactly. Christian Klepp 28:24 Fantastic. So we get to the point in the conversation, my friend, where we’re talking about actionable tips, and you’ve given us a ton already within these past like, 30 minutes. But just imagine there’s a B2B Marketer out there that’s listening to this conversation between you and I, and there are three to five things that you can tell them. You know, you can take action on this right now, right after listening to this conversation, what would those things be? Andy Janaitis 28:48 Yeah. So first and foremost, we talked about your measurement. So the action there is use GA for Google Analytics. If you don’t have Google Analytics installed on your website already. Make sure you go ahead and get that installed. It’s a free tool. There’s some other paid tools that are better in certain ways. But you know, for my money, as you’re getting started out, Google Analytics is absolutely table stakes. You’ve got to have that installed on your site and set up properly to measure the behavior of what’s what’s happening on your site. If we’re talking PPC, similar to that, is making sure that everything is technically configured correctly, so that when somebody makes executes a behavior, makes a purchase, fills out a lead form, that data is getting back to, you know, either Google or Meta. So those are, you know, kind of the some of the key things that you got to do right out the gate and GA for Google Analytics. It’s a free tool, so there’s no, really no excuse not to have that set up. The other thing that I think is a first step that a lot of folks really got to got to figure out is getting crystal clear on who your customer is, what their main pain point that you can solve is. Is, and then ultimately, what’s your goal for for ads. So those kind of three, three components all tied together a lot of times. You know, we find people that are either, hey, we’re just looking for leads, but they can’t really give a good answer on, you know, who their customers or what type of leads would be a good lead for them. Or, you know, maybe they they’re really tight on who their customer is. And they say, Hey, we just, we just got to run some ads, but understanding kind of where ads fit into overall ecosystem. How are you doing organically? How do you close the leads once you get them you know? How often do people who make that first purchase end up coming back and making an additional purchase? Make sure you understand what you’re actually trying to get out of the ads. I think that’s probably the number one thing, and you can’t do that without the measurement piece that we that we discussed earlier. But I would really, you know, kind of start from a measurement component. Make sure you understand what’s happening when folks at your site, and then, before you spend $1 in paid ads, make sure you understand what you’re trying to get out of those paid ads and what gap in your marketing, you’re trying to solve. Christian Klepp 31:02 Absolutely, and it’s such a dangerous mindset to have that, you know, we just want to quickly do this right, and we just want to, like, generate some quick leads so we can show some numbers. But if you, you know, to your point, and you’ve raised it a couple of times in this conversation, if you don’t do this heavy lifting up front with understanding who your target audience is and understanding what the actual goals of this exercise are, then all of this is gonna go like, down the drain at some point, right? I mean, like, I’ll have to tell you, this is your this is your area of expertise. But if you don’t know what you’re doing with paid ads, that budgets gonna, like, evaporate fairly quickly. Andy Janaitis 31:40 Exactly, yeah. Christian Klepp 31:42 We’re gonna move on to the soapbox question. I’m gonna say I was, I was, I was trying to think about, well, how to describe this, but, yeah, that’s the best description. What is the status quo in your area of expertise that you passionately disagree with, and why? Andy Janaitis 32:02 That’s a great question. I think we talked about some of the individual components earlier. You know, folks kind of listening to Gurus, kind of coming we still to this day, you know, have clients, or prospective clients coming in and say, Hey, I saw this YouTube video that told me I’ve got to do this. And it’s, you know, just bad advice for them kind of thing, you know, where they didn’t really, you know, get that good advice and take it one step further to see how that fits for their specific business. I think that happens all too often. The other big thing that we, we see, especially in marketing in general, I think there’s a lot of suspicion of, you know, marketing, you know, we people are really, really looking for authenticity these days. And I think there’s a fear that, you know, marketing as an industry is all about telling lies or not giving, you know, an authentic answer, trying to trick somebody into buying a product or a service. And a lot of that, you know, it’s kind of our own fault, honestly. You know, there’s a lot of Gurus out there that give the industry a bad name, when in reality, you know, all of this is about you should have a valuable product or a valuable service, and what we’re doing, you know, whether it be via paid ads or organic or you know those email nurture flows is just educating The customer on how your product authentically solves their specific pain points. So I think that’s, you know, something I would really like to kind of dispel that myth that marketing agencies say, you know, are not able to, are all charlatans and not able to give you good, authentic support. You know, we like to kind of think of it almost like when you bring your car to a mechanic, that old trusted mechanic thing, right? You don’t know what’s going on under the hood. You don’t know what that clunking sound is. So you better find a mechanic that you can trust to shoot it to you straight, not sell you something you don’t need. We like to think of ourselves like that in the marketing world, you know, in a world where there’s a lot of suspicion of the practitioners, you know, making sure that you can find somebody who is transparent and that you can trust to tell you the truth, I think that’s, you know, there’s a lot of good people out there and a lot of a lot of good businesses, agencies out there, you know, I’d like to kind of, you know, dispel that myth that there isn’t, you know, a trustworthy marketing agency that can really help you, guide your business to success, and help you find, you know, find the right answers for you, not what’s just profitable for the agency. Christian Klepp 34:33 This is gonna sound so biased coming from me, but yes, I agree with you. There are some good Marketers out there, right? I mean, we have to believe that too, because, you know, not, not all of us are, are out there to, like, just, you know, make some quick profit. In fact, like the way that I work with my clients, I always say up front, honesty and transparency. Andy Janaitis 34:52 Exactly. Christian Klepp 34:53 You know. And every time they asked me for for advice and or what I would do in this situation, I always start. Answer by saying full transparency, right? This is how I would do it, or I wouldn’t recommend you do this right now, because it’s not a good user for your budget, for example, right? And we and we know that, and we know that there are agencies out there that wouldn’t do that, right? They won’t say that, right? They’ll just say, oh, yeah, absolutely, go do it. Okay? But those relationships don’t tend to last very long in my experience. Okay, so here comes the bonus question, and we talked a little bit about this before I hit record. But rumor has it that you started your agency three months before your first child was born. So the question is, what important lesson to that experience teach you, both personally and professionally, like, like, it was almost like there was, there were two things coming into this world at that point in time as a war, right? Andy Janaitis 35:51 Yeah, it’s a great question. And certainly there’s been, you know, a lot that I’ve learned from, you know, both the business and and the parenting journeys, you know, I think kind of the crossover there, you know, we think about, like, the time component, right? You know, there’s only so many hours in the day. One big thing is, it definitely gives you perspective. You know, we always think about, you know, the perspective, hey, family matters the most and kind of what it means to, you know, now I know what’s really important, as opposed to getting worried or bent out of shape about, you know, some of the little things. But I think that really applies to the whole, you know, the holistic person, and, you know, the whole lifestyle, whether it be, you know, how we spend time with family or how we spend time, you know, working on the business and growing the business, it really forces you, because you have a limited time horizon, you know, forces you to kind of really focus in on what’s most important and not waste your time on, you know, either spending time on the things that aren’t going to be impactful or don’t matter so much, and especially not wasting your worry and your anxiety on, you know, things that are going to solve themselves and you really don’t need to be worried about. Christian Klepp 37:04 And just my two cents worth, because we kind of both started our businesses around the same time, but it kind of teaches you to prioritize and manage your time a little bit better. Not that we didn’t know how to manage our time previously, but it’s a different type of time management, right? Like, time management to take care of the family and time management to, like, run the business. Right? Andy Janaitis 37:26 Exactly. Yep. Christian Klepp 37:28 Yeah. No. Fantastic, fantastic. Andy, this has been such a great conversation. I really enjoyed it. Thanks so much for coming on and for sharing your experience and expertise with the listeners. Please. Quick intro to yourself and how folks out there can get in touch with you. Andy Janaitis 37:43 Yeah, so we’re at ppcpitbulls.com at PPC Pitbulls. We’re really focused on helping e-commerce Directors, Marketing Directors, and just small businesses in general, figure out, you know, kind of demystify the world of digital marketing, and go from confused, not knowing where the next dollars are going to come in, to having a really good, stable strategy, and, you know, confidence in, you know, a strategy for profitable growth. So if you want to learn more, come check us out. We’ll actually have a special page, ppcpitbulls.com/mission, and that will be for listeners of this particular podcast. I talked about those four key metrics that we really care about. We’ve got that all put down in kind of a self guide that you can go through. We call it our paid ads reality checklist you can go through step by step. And I’ll show you exactly how to calculate each one of those metrics and how to analyze it on the back end. If that’s too much for you, can always just book a time with me too. I love sitting down with and meeting new small businesses, learning about your niche and you know, talking about where you can go next with your digital marketing. Christian Klepp 38:52 Fantastic, fantastic. So once again, Andy, thanks so much for coming on. Take care, stay safe and talk to you soon. Andy Janaitis 38:59 Talk to you soon. Thanks for having me.
Alisha was born and raised in Wyoming and graduated from the University of Wyoming with a BA in Psychology and Communications. Alisha then moved to Boise, Idaho where she spent most of her career as Development and Marketing Director for Saint Alphonsus Hospital. After 10 years in Boise, she returned to Wyoming to be the Executive Director of the Wyoming Medical Center Foundation. Alisha focused on capital projects such as building a new tower for the hospital and wellness center as well as specific programs such as providing support for cancer patients and a hospitality house for out of town patients. In 2017, Alisha became the Executive Director of the Child Development Center. The CDC serves over 700 children with early intervention therapies, preschool services, and free development screenings for the community. In 2024, Alisha received her Master's in Curriculum and Instruction as well as her Early Childhood Special Education Endorsement from the University of Wyoming. Alisha has sat on Wyoming's Early Intervention Council, the Wyoming State Bar Board of Professional Responsibility, Wyoming's Charter for Plans of Safe Care, and Wyoming's Department of Family Services Steering Committee. She leads a staff of 120 and through her leadership has a 90% staff satisfaction rating. The CDC has excelled under her leadership by opening an outpatient clinic for children birth to twenty-one years of age, a pediatric audiology clinic, and a quick care clinic. The CDC has received number one preschool and development center from Oil City News and the Casper Star Tribune, the State of Wyoming's Model Program for Inclusion, and won the Daniels Fund Salute to Excellence Award. In her spare time Alisha enjoys spending time with her husband Mike and two boys, Max, and Micky, in Wyoming's great outdoors.
We've all seen the wireless charging devices; you set your phone down on the charger, come back after a while, and your phone is charged. If the charger manufacturer followed the standard set forth by the Wireless Power Consortium (WPC), that scenario would play out. If they didn't follow the standard, then you may come back to an uncharged device. Recently, the WPC released the latest version of its charging spec, pushing the charging level from 15 W up to 25 W. Hear more about it on this week's Embedded Executives podcast, where I speak to the WPC's Marketing Director, Paul Golden.
What are the benefits of being a member of Lutheran Federal Credit Union? The Rev. Tom Schlund (Synod Relations & Marketing Director, Lutheran Federal Credit Union) joins Andy and Sarah to talk about why someone would want to join LutheranFCU and who is eligible to participate. Pastor Schlund also shares about the new Relationship Rewards program, explaining the benefits available at each level, and how members can take advantage of these rewards. Learn more at lutheranfcu.org/relationshiprewards#Perks. As you grab your morning coffee (and pastry, let's be honest), join hosts Andy Bates and Sarah Gulseth as they bring you stories of the intersection of Lutheran life and a secular world. Catch real-life stories of mercy work of the LCMS and partners, updates from missionaries across the ocean, and practical talk about how to live boldly Lutheran. Have a topic you'd like to hear about on The Coffee Hour? Contact us at: listener@kfuo.org.
Mallory Willsea sits down with Erin Fields, Marketing Director at Ologie (and former Enrollify team member), to explore the shifting role of AI video in higher education marketing. Together, they dissect the creative possibilities, strategic risks, and trust considerations emerging from tools like Sora, while tackling how marketers should use AI video as an ideation engine—not a shortcut to storytelling. This conversation offers a grounded, forward-looking take on how higher ed marketers can responsibly and creatively integrate AI video into their workflows.#NotJustaCadburyAd with Shah Rukh Khan - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Copper State of Mind: public relations, media, and marketing in Arizona
Journalism's role as a trustworthy source of verified information is under siege. With unprecedented speed, modern crises now spur a phenomenal amount of real-time media content that challenges conventional journalistic practices.How does the rapid influx of information — and misinformation — impact communication professionals, journalists, and the public? Abbie and Adrian explore the dynamic interplay of ethics, truth-telling, and the role of technology in shaping public perception.Read the transcript and notes for this episode on our website.Key TakeawaysThe rapid proliferation of crises and media through advanced technology poses unique ethical challenges for journalists in reporting verified facts.Ethical journalism necessitates careful gatekeeping, especially when assessing user-generated content that could alter the authenticity of news stories. Adrian emphasizes that professional journalists, even when acting in good faith, face difficult editorial decisions driven by external and internal pressures.Abbie advocates for recognizing the complex decisions journalists must navigate to ethically and transparently communicate important narratives. We discuss historical precedents in media ethics, highlighting the importance of intention and good faith in journalism.Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”
“Latin America doesn't just belong in SEG; it can help shape SEG's future. And SEG, in turn, can help shape a more connected and innovative future for geoscience in our region.” Fernanda Hermes, SEG's Latin America Market Development & Engagement Manager, shares how Latin America is becoming a key contributor to global geophysics through its geological diversity, energy transitions, and active student communities. She explains how local partnerships and regional presence help SEG better support members and expand opportunities. Her insights show a region full of talent, ambition, and momentum for the next decade of applied geophysics. KEY TAKEAWAYS > Latin America is central to emerging sectors such as geothermal, CCS, critical minerals, and near‑surface studies. > Strong student chapters and local societies are driving community, visibility, and professional growth. > SEG's regional presence builds trust, strengthens partnerships, and opens new opportunities for collaboration. GUEST BIO Fernanda Hermes holds a degree in geophysics from Fluminense Federal University (UFF) and is currently completing her Master's degree in Ocean and Earth Dynamics with a focus on onshore seismic data processing at GISIS/UFF. Fernanda previously volunteered with SEG as Marketing Director (2021-2023) of the Geoscientific Student Chapter (GSS-SEG). Fernanda is passionate about innovation, collaboration, and continuous learning. RELATED LINKS * Connect with Fernanda on LinkedIn at https://www.linkedin.com/in/fernanda-clara-hermes/. * Read President's Page: SEG's renewed focus in Latin America by Jim White at https://doi.org/10.1190/tle44110822.1.
In this episode of the AgNet News Hour, hosts Nick Papagni, “the Ag Meter”, and Lorrie Boyer deliver a wide-ranging discussion on the most pressing issues facing agriculture at both the state and national levels. The show opens with California weather updates and a look at renewed activity from the USDA under the Trump administration, including export reports, WASDE data, and growing attention on agriculture policy. A major theme throughout the episode is farm labor and immigration reform. The hosts stress the urgent need for practical solutions that protect long-term agricultural workers while ensuring accountability and legal pathways for employment. Water policy, regulatory burdens, and the widening gap between production costs and farm income are also highlighted as critical challenges, especially for California growers facing some of the strictest regulations in the world without corresponding price support. The conversation also addresses concerns over imported produce undercutting U.S. farmers, including calls for a federal investigation into alleged Mexican strawberry dumping. Papagni and Boyer emphasize the importance of protecting domestic agriculture and ensuring American farmers can compete on a level playing field. World Ag Expo Spotlight A centerpiece of the episode is an in-depth interview with Megan Lawson, Marketing Director for the World Ag Expo, taking place February 10–12 in Tulare, California. Lawson explains why the World Ag Expo is the largest agricultural trade show in the world, featuring more than 1,200 exhibitors, representation from over 70 countries, and 2.6 million square feet of exhibit space. The hosts and Lawson discuss cutting-edge automation, driverless tractors, drones, irrigation systems, and the highly anticipated Top 10 New Products Competition. The event's strong focus on education, youth involvement through FFA, and support of local nonprofits through food vendors underscores its importance beyond just equipment sales. Farmers and non-farmers alike are encouraged to attend and experience the future of agriculture firsthand. Propane Innovation & Farm Energy Solutions The final segment features AgNet Media's Dale Sandlin in conversation with the Propane Education Research Council. The interview explores propane's growing role in agriculture, including cost-saving opportunities, backup power generation, irrigation engines, and emerging technologies such as steam soil treatment and flame weeding. With increasing strain on the electric grid, propane is presented as a reliable, affordable, and scalable energy solution for farms of all sizes. Grant opportunities through the Propane Farm Research Program and USDA programs are also discussed. Final Takeaway This episode reinforces AgNet West's pro-farmer mission—highlighting policy, innovation, and real-world solutions that help agriculture remain productive, competitive, and sustainable in a rapidly changing landscape.
Sarah Wiese, the Recruiting and Marketing Director of Biking for Babies, join Jim and Joy to share how Biking for Babies is helping renew the culture of life to defend the unborn.
Jane Dutton standing in for Relebogile Mabotja speaks to Waldo Marcus a Marketing Director at TPN Credit Bureau about the TPN residential rental monitor and how tenant vulnerability is on the rise.Tags: 702, 702 afternoons, Talk radio, TPN, Credit bureau, Tenant, Rental monitor, Jane Dutton, Relebogile Mabotja, Rent 702 Afternoons with Relebogile Mabotja is broadcast live on Johannesburg based talk radio station 702 every weekday afternoon. Relebogile brings a lighter touch to some of the issues of the day as well as a mix of lifestyle topics and a peak into the worlds of entertainment and leisure. Thank you for listening to a 702 Afternoons with Relebogile Mabotja podcast. Listen live on Primedia+ weekdays from 13:00 to 15:00 (SA Time) to Afternoons with Relebogile Mabotja broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/2qKsEfu or find all the catch-up podcasts here https://buff.ly/DTykncj Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.
Our guest this week is a former Professional Surfer, Professional Tournament Angler, and Surf broadcaster/commentator. He first made his mark in the surfing world with a highly respected seven-year pro career, earning four event wins along the way.Following his competitive career, he spent more than a decade with his main sponsor, Quiksilver, working his way up through team and marketing roles to become Marketing Director. Many fans also recognize his familiar face and voice as a broadcast personality for the World Surf League.When he's not traveling to surf contests, he's competing at the highest level in professional fishing and stacking accomplishments just as impressive as his surf career. His accolades include 2022 Angler of the Year, 17 Top-10 finishes, 5 tournament wins, an MLF Cup appearance, and the 2015 National Championship.We're pumped to hear his incredible story and talk about his business for private guided fishing experiences. We welcome to the show Mr. Todd “Kliney” Kline.https://toddklinefishing.com/
Betsy Hamm, MBA, is the former CEO of Duck Donuts, where she led the brand's expansion from 20 locations in 2016 to nearly 200 by 2025. Under her leadership, the company grew across the United States and expanded internationally into nine countries, including locations in the Caribbean, the Middle East, and Asia. Before serving as CEO, Betsy held key roles at Duck Donuts, including Chief Operating Officer and Director of Marketing. She brought more than 15 years of marketing and leadership experience, including serving as Marketing Director for Hershey Entertainment & Resorts, a premier hospitality company known for its iconic attractions, resorts, and venues in Hershey, Pennsylvania. In her latest venture, Betsy Hamm Lifted Studio, she partners with founders and executives to accelerate growth, streamline operations, and build strong, scalable brands and leadership teams. Betsy also hosts Loud & Lifted, a women-in-leadership podcast blending real talk with practical tools on confidence, executive presence, and career growth. She serves on the board of Central Penn College and holds a B.A. in Communications and an MBA from Shippensburg University. Summary: In this episode, host Lyndsay Dowd sits down with Betsy Hamm, the former CEO of Duck Donuts who helped scale the beloved brand from 20 local shops to nearly 200 global locations. Betsy shares her journey from a marketing career at Hershey Entertainment to navigating the chaotic startup environment of Duck Donuts as employee number 12. She discusses the critical operational strategies required to scale a franchise without losing its soul, the delicate art of giving founders honest feedback (or "calling the baby ugly"), and why consistency is the hardest part of growth. Now an advisor for emerging brands, Betsy also opens up about the importance of personal branding for leaders and her passion for empowering women to be louder, braver, and more supportive of one another through her own podcast, Loud and Lifted. Key Takeaways: - Scaling Requires Standards - The Art of "Calling the Baby Ugly - Build Your Personal Brand - Women Supporting Women
HAPPY LOL-IDAYS! On this episode of Latinos Out Loud, Rachel gets a visit from San Antonio culture curator, founder of Puro Pinche and long-time friend, Stephanie Guerra, during her visit to the big apple. The two catch up and chat all about what Stephanie has been up to, including her new role as Marketing Director for San Antonio Sports and Brand Ambassador for chain store, H.E.B. Find out just how far back their friendship goes, and hear stories on their adventures when Rachel's previous career took to San Antonio. Follow Stephanie Follow Rachel Follow Latinos Out Loud #PuroPinche #LatinosOutLoud #Podcast #Comedy #LatinoStories #Latinos #Loudcomedy #UrbanLifestyle #Texas #LatinoCulture #LaughOutLoud
Rebranding a company is rarely neat, and James Clark makes that clear in this conversation. He talks through the pressure of changing a long established name, the internal tension that came with it and the need to build something that reflects future ambition rather than past comfort. His breakdown of stakeholder alignment, intellectual coherence and disciplined decision making gives founders a practical view of how to manage identity change at scale. It is a calm and honest look at the work behind a brand that now represents a fast growing venture capital firm with global reach.Guest note:James Clark is the Marketing Director at Molten Ventures, known for leading one of the most complex rebrands in European venture capital.Key TakeawaysA rebrand must reflect where the organisation is going, not where it has been.Stakeholder alignment matters more than visual design.Intellectual coherence gives a brand long term strength.Risk is part of the process but it must be managed with structure and clarity.
In this episode, we continue the conversation around technology, automation and the future of coffee with an expert panel discussion recorded at the COHO Business Insight Summit.In this session we're joined by Scott Martin, CEO, Unity Coffee, Miranda Caldwell, Marketing Director, Eversys, and Boris Zwick, CEO, Übermilk, to explore the latest advancements in technology and how automation helps baristas deliver quality and consistency at scale.Sign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear
Escape with us to the eucalyptus and redwood grove of Sigmund Stern Recreation Grove in San Francisco — home of the iconic Stern Grove Festival — as we sit down with the festival's Marketing Director, Molly Fremgen. We learn about the magic behind this beloved concert series, now entering its 89th season in 2026, and the legacy of Stern Grove Festival as the nation's longest-running nonprofit music festival — bringing free live music to the Bay Area since 1938. We dive into the nuts and bolts of producing a large-scale nonprofit concert series, from the challenges of live events to the creative solutions that keep the festival thriving. Molly talks about the pride the team takes in stewarding Stern Grove's legacy, and how the organization uses its platform to support the broader live music and local business community in San Francisco. Molly also traces her path into live events — from producing a music festival while studying at the University of Illinois, to roles at MTV, AEG, Goldenvoice, and on the PR team at Coachella. We learn about Molly's 500 mile hike of the infamous Camino de Santiago in Spain which happened at a crossroads in her career and helped guide her to her current dream role, and how her goalkeeping and manifesting has steered her to achieve career and personal goals. This episode is full of fascinating info, great career advice, and lots of laughs.Molly Fremgen: LinkedIn | EmailStern Grove Festival: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
6 years ago today Mark welcomed Ela Darling, the Marketing Director of ViRo Club and Adult Film performer and Santa Claus who took time out of his busy schedule to stop by. Ela talked about how adult film stars tend to be deceptively smart, and how she got her Masters Degree in 2 years and became a librarian, who turn out to be freedom fighters. Mark complimented her acting while bound and having a ball gag in her mouth and she told the story about how she became the first Virtual Reality webcam girl which involves Dungeons and Dragons. Check out the ultimate in adult interactivity. See the future that Ela was talking about on the show at viro.club Santa was his usual jolly self, and acknowledged that Ela was the reason for the demand in VR helmets this year. He talked about his foot fetish in great detail and acknowledged Christmas' pagan roots. He also had gifts for Ela and cohost Hannah who called in and got a little naughty when Ela was seated on his lap. Give the gift of The Dark Mark Show this holiday season. Go to www.teepublic.com/user/dms1 for shirts, mugs, phone/laptop covers, masks and more! This podcast is sponsored by Raze Energy Drinks Go to https://bit.ly/2VMoqkk and put in the coupon code DMS for 15% off the best energy drinks. Zero calories. Zero carbs. Zero crash Tactical Soap Smell Great with Pheromone infused products and drive women wild with desire! Go to https://grondyke-soap-company.myshopify.com/?rfsn=7187911.8cecdba
This week, we're handing the mic to the woman who keeps the PCMP machine moving: Hannah Green.In this behind-the-scenes, end-of-year episode, Michael sits down with Hannah, our Marketing Director and the strategic engine behind Walk-Ins Welcome and Patient Care Marketing Pros, for an off-the-cuff chat about her journey, her passions, and what really goes into building connection in the urgent care space.From reading goals and Riverside quirks to serious moves in urgent care advocacy, Hannah opens up about what made 2025 such a pivotal year for both her and the PCMP brand.Here's what's inside:
This is the glittery grand finale of our three-part deep dive and oral history of Rachel Stevens' "Come And Get It" album, one of the greatest pop albums of the 2000s. This episode is packed with exclusives that no S Club and Rachel fan can go without knowing!In this episode, your zesty 2000s pop explorers Joel and David get into all the album tracks (like 'Crazy Boys' and the Xenomania bops 'Nothing Good About This Goodbye' and 'Funny How'). We dive into the glamorous album photoshoot by fashion photographer Morten Laursen, myth bust stories around potential singles, Rachel's unreleased songs from "Come And Get It" sessions and 2015 recordings with Richard X and Hannah Robinson, and deeply ponder... 'What would a third Rachel Stevens album sound like?'This episode features Peter Loraine of Fascination Management (the "Godfather of British Pop" and former Marketing Director at Rachel's label Polydor), Richard X and Hannah Robinson (who did 'Some Girls' and 'Crazy Boys'), Barry Stone of The Alias (formerly Jewels & Stone, who did 'I Said Never Again' and 'Every Little Thing') - plus contributions from Alexis Strum (songwriter behind 'Nothing Good About This Goodbye'), Karen Poole (who wrote 'Secret Garden') and David Eriksen (who wrote 'Dumb Dumb').In case you missed it, Joel and David covered the singles 'Some Girls' and 'Negotiate With Love' in Part One and 'So Good' and 'I Said Never Again (But Here We Are)' in Part Two. Follow Right Back At Ya!https://www.instagram.com/rightbackpod/https://twitter.com/rightbackpodhttps://www.facebook.com/rightbackpodFollow Joelhttps://www.instagram.com/dr_joelb/https://twitter.com/DR_JoelBFollow Davidhttps://www.instagram.com/lovelimmy/https://twitter.com/lovelimmyEmail us rightbackpod@gmail.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What if you could build a yacht that combined the speed and efficiency of a racing craft with the grandeur of a floating villa? That was the vision founder Peter Johnstone brought to life when he launched Gunboat in 2002, creating an entirely new category of high-performance cruising catamaran. Gunboat's twin-hull design provides remarkable stability compared to traditional monohulls, allowing the deck to stay flat and maintain pace even in challenging sea conditions. Carbon fiber is used to construct the catamarans for extreme lightness and exceptional durability that lasts forever. The lightweight design isn't just about speed, but also sustainability. Lighter boats sail more and motor less. With solar integration, electric systems, and ongoing research into recycled composites and bio-resilient materials, these vessels represent responsible seamanship for the future. We traveled to Gunboat's purpose-built shipyard in La Grande-Motte in southern France to meet Rodolphe Cadoret, Marketing Director at Gunboat. Rodolphe walks us through every stage of the building process, from the composite workshop through to assembly, carpentry, and the meticulous painting rooms where flawless metallic finishes emerge. He gives us a full picture of how, supported by PTC partner 4CAD, Gunboat uses digital precision to transform physical performance on the water. PTC's Brian Thompson then joins us to explain how Creo's model-based approach and integrated surfacing capabilities enable Gunboat to accelerate time to market dramatically. Find out more about Gunboat here.Find out more about Creo here.Your host is Paul Haimes from industrial software company PTC.Episodes are released bi-weekly. Follow us on LinkedIn and X for updates.This is an 18Sixty production for PTC. Executive Producer is Jacqui Cook. Location recording by Mat Eric Hart. Sound design and editing by Louise Morris. Music by Rowan Bishop.
Dans ce deuxième épisode Hors-Série des Pieds dans le Plat, Claudio Vandi revient sur quelques passages marquants de la saison 2025 !Au programme :
CTL Script/ Top Stories of December 12th Publish Date: December 12th Pre-Roll: From the Ingles Studio Welcome to the Award-Winning Cherokee Tribune Ledger Podcast Today is Friday, December 12th and Happy Birthday to Frank Sinatra I’m Chris Culwell and here are the stories Cherokee is talking about, presented by Times Journal Canton Lions Club donates $6K to 'Shop with a Cop' program New taco fusion restaurant opens in Woodstock’s Towne Lake Road closure planned for Cherokee Avenue in Nelson Plus, Leah McGrath from Ingles Markets on milk As well as Shane Delancey the Director of the Christmas Tradition at the Strand Theatre We’ll have all this and more coming up on the Cherokee Tribune-Ledger Podcast, and if you’re looking for Community news, we encourage you to listen and subscribe! Here is Shane Delancey the Director of the Christmas Tradition at the Strand Theatre Commercial: THE STRAND STORY 1: Canton Lions Club donates $6K to 'Shop with a Cop' program The Canton Lions Club stepped up in a big way Tuesday, donating $6,000 to the Canton Police Department’s “Shop with a Cop” program—a holiday tradition that brings smiles to kids and families in need across Cherokee County. Lions Club members Shawn Tolan and Marty Taylor handed over the check, and they weren’t alone in their generosity. The Laurel Canyon Optimist Club chipped in another $1,500 to help make this year’s event even bigger. “This program is everything,” said Canton Police Chief Marty Ferrell. “It’s about connection, joy, and showing kids we’re here for them. We couldn’t do it without these amazing partners.” STORY 2: New taco fusion restaurant opens in Woodstock’s Towne Lake There’s a new taco spot in Towne Lake, and it’s not your typical taco joint. Towne Lake Taco Co., owned by Rick and Julie VanBuren, is throwing a grand opening party this Thursday through Saturday, complete with deals, giveaways, and a special-edition taco. “We’re not a Mexican restaurant,” Rick said. “We’re a fusion spot—tacos are just our canvas to play with flavors.” And play they do. This weekend’s exclusive? A steak au poivre taco with sirloin, greens, and a peppercorn sauce spiked with Grandaddy Mimm’s sorghum rum. Deals include free tacos, $45 taco flights, and $8 sangrias. Oh, and brownie chimichangas for dessert. STORY 3: Road closure planned for Cherokee Avenue in Nelson Heads up, Nelson residents—storm drainpipe work is coming to Cherokee Avenue, and it’s going to mean a road closure. From Dec. 15 to Dec. 19, the stretch between 61 and 98 Cherokee Avenue will be shut down. Here’s the deal: if you’re at 61, you’ll need to head west to get in or out. If you’re at 98, it’s east for you. Signs will go up at Dogwood Pass and Hillside Lane to mark the closure. Be careful around the crews and equipment, and please follow the work zone signs—it’s for everyone’s safety. Questions? Call 678-493-6077. Thanks for your patience! We have opportunities for sponsors to get great engagement on these shows. Call 770.874.3200 for more info. We’ll be right back. Break: Ingles Markets 7 STORY 4: Chattahoochee Gold grabs top three finish at senior state championships The Chattahoochee Gold Swim Club made waves at the Georgia Senior State Championships in Athens last weekend, with both the boys and girls teams landing top-three finishes. The boys snagged second place with 587.5 points, just behind Swim Atlanta (622) and ahead of Dynamo (505). Asher Cooper was the standout, racking up 90 points with wins in the 200 backstroke (1:47.77) and 200 butterfly (1:51.11). Parker Hebert and Jack Lynch also delivered big, with Hebert taking second in the 500 freestyle (4:33.09). On the girls’ side, they finished third overall, led by Ashlyn Loftin’s 55 points and Ariana Lutz’s two first-place swims, including the 500 freestyle (4:58.75). BRAVES: The Atlanta Braves just inked a deal with free-agent outfielder Mike Yastrzemski—yep, Carl Yastrzemski’s grandson—for two years and $23 million, with an option for a third. Yaz (the younger) has had an up-and-down career. He burst onto the scene in 2019, hitting .272 with 21 homers as a rookie, and even snagged some MVP votes in 2020 when he batted .297 during the shortened season. But since 2021? He hasn’t quite found that same spark, hitting .233 with 17 homers last year between the Giants and Royals. At 35, he’s likely looking at left field or a fourth-outfielder role—Acuña’s got right field locked down. I’m Keith Ippolito and this is your tribune ledger sports minute. STORY 5: Cherokee Chick-fil-As donate $155K for local charities The Operators and Marketing Directors of Cherokee County’s six Chick-fil-A and Truett’s Grill locations handed over a jaw-dropping $155,000 check to the Cherokee County Educational Foundation (CCEF)—all thanks to the 12th Annual Cherokee County Chick-fil-A 5K. This year’s event? Bigger than ever, with over 2,700 runners and walkers showing up. It wasn’t just a race—it was a full-on celebration. Think Chick-fil-A biscuits, a petting zoo, balloon animals, face painting, live dance performances, and giveaways galore. Oh, and nonprofits got free booth space to connect with the community. The best part? That $155,000 will support CCEF and Cherokee County Special Olympics. And now here is Leah McGrath from Ingles Markets on milk Commercial: We’ll have closing comments after this. COMMERCIAL: VILLA RICA WONDERLAND TRAIN SIGN OFF – Thanks again for hanging out with us on today’s Cherokee Tribune Ledger Podcast. If you enjoy these shows, we encourage you to check out our other offerings, like the Cherokee Tribune Ledger Podcast, the Marietta Daily Journal, or the Community Podcast for Rockdale Newton and Morgan Counties. Read more about all our stories and get other great content at www.tribuneledgernews.com Did you know over 50% of Americans listen to podcasts weekly? Giving you important news about our community and telling great stories are what we do. Make sure you join us for our next episode and be sure to share this podcast on social media with your friends and family. Add us to your Alexa Flash Briefing or your Google Home Briefing and be sure to like, follow, and subscribe wherever you get your podcasts. Produced by the BG Podcast Network Show Sponsors: www.ingles-markets.com See omnystudio.com/listener for privacy information.
Copper State of Mind: public relations, media, and marketing in Arizona
Abbie Fink and Adrian McIntyre look back at their Top 10 most popular podcast episodes of 2025 to identify the key themes, trends, and industry shifts that will impact public relations in 2026.They talk about how PR and media are undergoing rapid transformation due to technological advancements and societal changes. Issues such as authenticity, trust, and influence are recurring themes in the discussion, along with the manipulation of public opinion, the impact of AI on the profession, and the decline of traditional journalism. Read the transcript and notes for this episode on our website. Key Takeaways The media landscape is shifting with the decline of traditional journalism and the rise of niche digital platforms, requiring new strategies for engagement. Building genuine trust through authentic storytelling and transparent communications is crucial for brands in the current climate. Public relations strategies must adapt to focus on influence and relationship-building rather than traditional celebrity endorsements. AI is changing how media and communications are handled, presenting both challenges and opportunities for growth. Developing leadership skills and fostering a culture of trust within organizations can enhance both internal and external communications. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”
Amidst a puff of smoke machine across a sticky regional gay club dancefloor, Joel and David are meeting you in July 2005, rocking cropped leather gloves for the 'spiritual lead single' of the album. 'So Good' - written by friend of the podcast and brilliant pop songwriter Hannah Robinson and Pascal Gabriel - is a stomping, empowering electro-pop banger. An utterly irresistible way to welcome Rachel's new album and also a key part of Hannah's journey as a songwriter, as we discover. Your zesty hosts chat to Hannah Robinson about 'So Good' and Barry Stone, the amazing songwriter and producer part of The Alias (previously Jewels & Stone) who did the Adam Ant-inspired single 'I Said Never Again (But Here We Are)'. Plus, legendary director Trudy Bellinger, who did the fun "Bad Girls" prison-themed music video. Joel and David are joined by music industry legend Peter Loraine of Fascination Management, who was the Marketing Director at Polydor at time, looking after Rachel alongside Simon Fuller's 19 Entertainment (now XIX Management). As far as content goes - this episode is jam packed with value like the single releases Rachel was giving us in this time. Joel and David take you through her unforgettable live performances in this era including G-A-Y and T4 On The Beach, plus the b-side ('Never Go Back') and interactive PC games!Follow Right Back At Ya!https://www.instagram.com/rightbackpod/https://twitter.com/rightbackpodhttps://www.facebook.com/rightbackpodFollow Joelhttps://www.instagram.com/dr_joelb/https://twitter.com/DR_JoelBFollow Davidhttps://www.instagram.com/lovelimmy/https://twitter.com/lovelimmyEmail us rightbackpod@gmail.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
“ Beaumier is a story that began truly 10 years ago if we go back to the beginning of the portfolio. But this story of implementing soulful luxury properties and beautiful environments, really rooted in the local culture—it's less than five years old. We're a very young brand, I would say.”We're in great company with Anna Fedou, Brand & Marketing Director of Beaumier Hotels, a curated collection of ten soulful luxury properties woven across Europe's most enchanting landscapes—from Provence and the Riviera to the Alpine peaks and Ibiza. Beaumier is built on a philosophy of "the art of living differently"—a belief that true hospitality begins not with grand gestures, but with listening—to the landscape, to the people who call it home, to the history woven into its walls. Rather than imposing a predetermined style, each property emerges as an act of discovery, honoring its surroundings while breathing new life into them with the spirit of a curious explorer and the care of a devoted steward.In this winter episode, Anna shares how her own multicultural upbringing—shaped by movement between cultures and meaningful family moments—informs Beaumier's approach to creating spaces where guests feel genuinely at home, offering us timely lessons in slowing down, belonging, and the kind of intentional living we all crave as the holidays approach.Top Takeaways[1:50] How Anna's childhood spent traveling between France, Portugal, Spain, and London—punctuated by magical family holidays discovering the world together—became the compass that would eventually guide her career in creating meaningful, connected experiences for others.[6:40] What began as a small collection of Alpine ski hotels transformed into a spirit of adventure named Beaumier—seeking out hidden architectural treasures and breathing new life into them with intention and reverence.[19:40] At Beaumier, guests reconnect with nature and themselves through thoughtfully curated spaces where design, storytelling, and “happy accidents” become conversation starters that spark joy regardless of cultural background. [24:15] Winter Properties: L'Alpaga in Megève, Les 3 Vallées in Courchevel, Le Val Thorens and Le Fitz Roy in Val Thorens—all provide distinctive perspectives and experiences of the French Alps—while the Grand Hotel Belvedere in Wengen is a historic hideaway in the Swiss Alps.[26:00] Summer Properties: Capelongue, Le Moulin and Le Galinier show different sides of Provence—while Les Roches Rouges sits peacefully overlooking the Côte d'Azur, and Petunia dispels the myth of Ibiza.[30:55] What ties together ten distinct properties across Europe isn't a playbook—it's a commitment to locally sourced cuisine, genuine human connection, and a deeply personal approach to wellbeing that honors what each guest truly needs to feel whole.[35:50] A first glimpse into Wengen's revival through Grand Hotel Belvedere—a revitalized property breathing new life into a sleeping beauty destination that's been beautifully unchanged for decades, inspiring the entire community to awaken alongside it.Visit For YourselfBeaumier Website | @beaumierhotels Bon Voyage by Beaumier
In this episode of Scratch, Viren sits down with Alex Ames, Marketing Director at Manors Golf, the challenger brand bringing new energy, creativity, and cultural relevance to a sport long seen as elitist and inaccessible. Manors believes golf is a game to be explored, not mastered, and they are reshaping the category one cinematic campaign at a time.Alex unpacks how Manors went from a small rebrand to a movement inspiring a new generation of golfers. He dives into the brand's early struggles (“the Dark Ages”), how events helped them rediscover momentum, and how the team realised that attention—not product, was their true currency. He reveals the internal creative engine behind Manors' iconic films, from Monday forensic reviews to Thursday idea punch-ups, and how viral thinking shapes every concept.The episode covers everything from the Reebok partnership (and why they avoid “brand soup”), to location-led campaigns, to how everyday golfers and celebrities ended up sharing the tee sheet at Manors events. For marketers, the message is clear: if you want to change a category, change the story people tell about it.Watch the video version of this podcast on Youtube ▶️: YT Link
Top up the champagne and don a pair of zip-up boots, dallyn! We are celebrating 20 years of one of the greatest pop albums of the 2000s: Rachel Stevens' "Come And Get It". Featured on The Guardian's "1000 Albums You Must Listen To Before You Die" list, this brilliant electro-pop opus has stood the test of time and gained a fervent cult following, taking former-S Club star Rachel into bona fide pop star territory.Joel and David are coming at you with a zesty deep dive and oral history on the making of one of British pop's most underrated classics of the 2000s. This episode features interviews with hit songwriters and producers Richard X, Hannah Robinson and NERVO - plus an exclusive insight into the project from music industry legend Peter Loraine of Fascination Management, who was the Marketing Director at Polydor at the time, looking after Rachel alongside Simon Fuller's 19 Entertainment (now XIX Management).In Part One, we land in July 2004 for the career-defining hit single 'Some Girls', speaking to the creators Richard X and Hannah Robinson. We reminisce on the infamous clash with Spice Girl Geri Halliwell and also bring you exclusive audio from Rachel's studio session.We get into the sassy lead single of the album 'Negotiate With Love' with GRAMMY-winning songwriter / producer NERVO and connect with hitmaker Kara DioGuardi on the b-side 'Queen'. You'll also hear from music video directors Paul Weiland ('Some Girls' and one of the co-founders of Comic Relief) and Harvey B Brown (who co-directed 'Negotiate With Love').Get ready for a real vibrant snapshot of the 2000s British pop star-making machine through the lens of this unforgettable album by the one and only Rachel Stevens.Follow Right Back At Ya!https://www.instagram.com/rightbackpod/https://twitter.com/rightbackpodhttps://www.facebook.com/rightbackpodFollow Joelhttps://www.instagram.com/dr_joelb/https://twitter.com/DR_JoelBFollow Davidhttps://www.instagram.com/lovelimmy/https://twitter.com/lovelimmyEmail us rightbackpod@gmail.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Guest Tim Marden, Marketing Director for John Birch Society, joins to discuss latest bill presented by Senator Morena to end dual citizenship in the US. Discussion of lack of assimilation, culture wars in the country, and fighting for America First. More news comes out regarding the fraudulent visas in Minnesota. How much taxpayer money is being spent on fraudsters in MN...and leaders knew about it? Discussion of Democrats in recovery mode, the search for leadership, and a platform going into midterm election.
Former bartender and opiate addict Eric Turney hit multiple rock bottoms, including jail and failed treatment attempts, before a surprise wake up call changed everything. When he and his partner learned they were expecting their first child, Eric decided he was done burning bridges. He got serious about 12 step recovery and took a chance on a new life as an entry level sales rep at a small promotional products company. Today, Eric is the President and Sales and Marketing Director of The Monterey Company, a custom branded merch company founded in 1989 that creates premium challenge coins, lapel pins, belt buckles, hats, apparel, and more for brands like Google, Amazon, Target, Bentley, Lions Clubs, military units, and local organizations. After the founder offered employees the chance to buy the business, Eric and his partners stepped up and took it over. In this conversation, Eric and I dig into his journey through addiction and recovery, how he rebuilt his life and career, and why he believes high quality merch beats cheap “trash trinkets” every time. We talk challenge coins and club pins, wild custom projects like Bentley letter openers and ultra marathon belt buckles, the surprising subculture of lapel pin collectors, and how smart SEO and retargeting help The Monterey Company stand out in a noisy world. We also get hungry talking barbecue, smoked salmon, oysters, and crab mac and cheese, and we close with Eric sharing what people often get wrong when they look at his life now and why mentoring others in recovery has become a powerful form of therapy. If you care about second chances, small business, or branding that actually means something, you are going toSend us a textJoin us in spreading holiday cheer and making a child's Christmas magical! Agape Projects is hosting a special fundraising drive for our annual Toy Run, aiming to brighten the lives of children in need. Your generous contribution will help us bring joy and laughter to little hearts this holiday season. Together, let's make a difference and create unforgettable memories for the children in our community.
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