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Active birth is a powerful way to prepare for birth - and super effective. Yet it's benefits are less known about these days thanks to the countless courses, techniques and online courses now available. It's very physical focus is the key to mothers feeling confident as well as to countering the worrying rise in medicalised birth and Natalie's conversation with ardent active birth advocate Silvia Bush Infestas-Lopez will give you a really felt sense of exactly why. Silvia is a Spanish mum of two and a Marketing Director based in London. Silvia discovered Active Birth during her first pregnancy five years ago, and its common-sense approach immediately resonated with her. As she began learning more about birth physiology, what started as a personal interest quickly grew into a real passion. Silvia later trained as a certified Active Birth teacher, alongside other pregnancy, birth and postnatal-related certifications. Her own positive birth experiences were life-changing, and Silvia now loves sharing what she's learned to help other parents approach birth with more confidence and trust in their bodies. As always thanks for listening. If you'd like to get in touch with us please email motherstalkingpodcast@gmail.com Natalie And Jenna www.nataliemeddings.com @jenna_andjude
For this week's Industry Review, we're stepping into the world of craftsmanship and the precise, hands-on art of shoemaking and repair. Bobby is joined by two skilled shoemakers and one experienced cobbler to talk about what it really takes to build and rebuild quality footwear in Ireland. ● Michael Walsh, Marketing Director with Dubarry of Ireland● Michael Tutty of Tuttys Shoemakers, Naas, Co. Kildare ● Isaac Jackman, of ‘Isaac Jackman Shoe Repairs'
Marielle Lopez is the GM of Iberia at Consumer Healthcare Leader Bayer. In this episode which we are releasing for International Women's Day, she sits down with our host Christine Nikolaou to mutually reflect on their leadership journey. They do that through speaking about the realities of working accross cultures, the evolving role of women in leadership, the importance of mentorship and sponsorship and the inevitable bias they've encountered on the way. Tune in to hear Marielle's thoughts around: Her leadership journey starting in her native Philippines and becoming a Marketing Director in her twenties Cultural differences across markets The realities of bias, feedback, and leadership expectations for women How board representation for women is evolving in Europe More Watch an extract of the episode: https://youtu.be/MowqKogzHW4 Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
For more than six decades, LARC has quietly served one of the most important missions in Acadiana—supporting individuals with developmental and intellectual disabilities and helping them live meaningful, independent lives. On this episode of Discover Lafayette, we sit down with Nicole Harrison, Chief Operating Officer and Interim CEO of LARC, along with Karon Davis, Marketing Director, to learn how this remarkable nonprofit touches hundreds of lives every day. Founded over 60 years ago by parents who wanted better opportunities for their children with disabilities, LARC has grown into a multifaceted organization providing day programs, residential services, community support, and employment opportunities. Today, more than 150 individuals participate in LARC's day program on any given day, building life skills, forming friendships, and engaging in activities that bring meaning and joy to their lives. Nicole Harrison's own journey with LARC began 13 years ago when she started as a Direct Support Worker, working directly with individuals in their homes. A Lafayette native and graduate of Comeaux High School, Nicole says the organization's mission is deeply personal. “LARC is dedicated to empowering individuals with intellectual disabilities to live a meaningful, independent and fulfilling life.” Participants attend weekday programs where they choose activities that match their interests and abilities. The campus features ten different classrooms and activity spaces, including a movie room, music room, recreation room, computer lab, and two bingo rooms—because as Nicole notes, “Everyone loves bingo. So we actually had to convert one of our other rooms into a bingo room. So now we have two bingo rooms.” The day begins with transportation provided by LARC, bringing participants to campus where they check into their “homeroom” before exploring the activities they enjoy most. A hot meal is available through the St. Ann's cafeteria, where individuals can choose among several lunch options before continuing with afternoon activities or relaxing outdoors under the gazebo, often dancing to music and enjoying time with friends. LARC serves individuals across the full spectrum of intellectual disability, from mild to profound, and staff members work with each participant to promote independence through personalized goals. Even small achievements can represent powerful milestones. “Once they complete it at 100%, that’s like a huge milestone for them… it’s a satisfaction for them.” Beyond the day program, LARC also provides community support services, helping individuals who live independently or with family members by assisting with transportation, appointments, and daily living needs. The organization operates ten group homes, including four in Lafayette and six in the Zachary area, where staff provide 24-hour care and support. “We have individuals with mild intellectual disabilities that may hold a job in the community… and others who may need assistance with activities of daily living,” Nicole explained. One of the most visible parts of LARC's mission is its employment programs. The organization partners with local businesses to provide supported jobs for participants. In addition, LARC operates Mardi Gras Beads-N-More, where donated parade beads are sorted and resold. providing both employment and income for the program. “When the parade goers donate their beads back, it provides our individuals with the opportunity for employment. It gives them employment and empowerment and independence because they can earn their own paycheck.” Visitors often encounter LARC's work at Acadian Village, the historic cultural site owned and operated by the organization. The village serves as a major fundraising arm for LARC and hosts weddings, events, tours, and the beloved Noel Acadien au Village Christmas celebration, which draws more than 50,000 visitors each year. Karon Davis explains that Acadian Village exists thanks to community generosity. The land was donated by a local couple raising a niece with special needs, while historic homes were moved to the site to preserve Acadiana's heritage. “At the core of this are parents that back over 60 years ago; the only option they had was to institutionalize their child. They got together, formed a group.” The village now serves as both a cultural destination and a critical source of support for LARC's programs. LARC's Acadian Village offers New Hope Chapel as a wedding venue to help create a magical moment. The New Hope Chapel is a non-denominational facility and a stunning replica of an 1850s Acadian-style church, with seating for up to 95 guests. The Bridal Suite at Acadian Village offers the perfect private space for the bride and her bridal party to relax, laugh, sip champagne, and get dolled up before walking down the aisle. Contact kim@acadianvillage.org or 337-981-2364 opt. 8 to learn more. Pictured: the LeBlanc House One of the popular homes to visit onsite at Acadian Village is the LeBlanc House, built between 1821 and 1856 near Youngsville. The LeBlanc house is the birthplace of Sen. Dudley J. LeBlanc. Cajun politician and entrepreneur. “Couzan Dud” LeBlanc was born on August 16, 1894. In 1924, LeBlanc was elected a member of the Louisiana House of Representatives, Public Service Commissioner, and served as State Senator from 1940 to 1944, 1948 to 1952, and in 1964. In 1945 he established the Happy Day Company, which manufactured the popular Hadacol brand health tonic; with 12 percent alcohol, it guaranteed to cure all ills. LeBlanc promoted Hadacol extensively, sometimes using major entertainers as spokespersons. An active Cajun culture preservationist, LeBlanc served as president of the Association of Louisiana Acadians, and in the late 1960s helped to establish CODOFIL (Council for the Development of French in Louisiana). He authored three books: The True Story of the Acadians (1927); The Improved Version (1932); and The Acadian Miracle (1966, a revised and expanded version of his first book). LeBlanc appealed to political supporters via radio in Cajun French, at a time when Cajun French was rarely heard on radio. He died on October 22, 1971, and was buried in Abbeville. The LeBlanc exhibit contains memorabilia from the life and times of “Couzan Dud.” Throughout the conversation, Nicole and Karon emphasize that the organization is sustained not only by staff but also by volunteers, donors, and the broader community. LARC welcomes donations of art supplies, office materials, clothing, and even cardboard for creative classroom projects. Volunteers also help with gardening, events, and special activities for participants. Nicole says the most rewarding part of her work is advocating for the people LARC serves. “The most fulfilling part of what I do is being an advocate for them, because when they can't speak or defend themselves, I can.” Karon Davis echoes the deep sense of purpose that motivates everyone involved with the organization: “As a parent, I think I would I would like to know that my children would be taken care of. And I think that’s the most important part of our mission, caring for people that can’t take care of themselves, but also giving those parents peace of mind that they’re going to be okay. And we love them. I mean, they would they give us is much more than we give them. But they’re well taken care of and they’re well loved.” And perhaps the most powerful lesson LARC teaches is about love, community, and human connection. “Everything is beautiful to them. It's truly unconditional love. They just don't care what you look like.” From employment programs to residential care, from the bead shop to Acadian Village's Christmas lights, LARC continues to demonstrate what happens when a community comes together to support its most vulnerable members. As Karon puts it simply: “There's no other place like it.” Learn more about LARC:Noel Acadien au Village is family-friendly and wheelchair-accessible. LARC's Acadian Village is located at 200 Greenleaf Drive in Lafayette. Visit www.lafayettelarc.org for ticket information and more details.Facebook: LARC Lafayette | Acadian Village | Noel Acadien au Village LARC welcomes volunteers, donations, and community engagement. Businesses and organizations interested in tours, partnerships, or service projects are encouraged to reach out.
Martin Coco, Cardinals Marketing Director is here, and policing drinks!- h2 full 2286 Thu, 05 Mar 2026 21:59:34 +0000 6IG90a7J9CNf28pY4cBFQS6Z8VGONTWx comedy,religion & spirituality,society & culture,news,government The Dave Glover Show comedy,religion & spirituality,society & culture,news,government Martin Coco, Cardinals Marketing Director is here, and policing drinks!- h2 The Dave Glover Show has been driving St. Louis home for over 20 years. Unafraid to discuss virtually any topic, you'll hear Dave and crew's unique perspective on current events, news and politics, and anything and everything in between. © 2025 Audacy, Inc. Comedy Religion & Spirituality Society & Culture News Government False https://player.am
To mark International Women's Day 2026, Part two of our special episode of CMO Series REPRESENTS brings together senior leaders from across the legal sector to focus on one thing. How firms turn intent into action for women in law. The conversation centres on advocacy and access, who is in the room when decisions are made, who gets named in the room when they are not there, and who is given real exposure to clients, leadership and opportunity. Our guests discuss how progress doesn't happen by chance. Firms must create structured pathways to influence, move beyond informal networks and back women with visible sponsorship. Flexibility and parental support also need to be real, not theoretical, if firms want talent to thrive. The episode offers practical advice on building open, transparent cultures where equity is embedded into how firms operate. We're so grateful to all of our guests for joining this special episode: Raj Aujla, Director of Communications and Corporate Affairs, Charles Russell Speechlys Aubrey Bishai, Chief Innovation Officer, Vinson and Elkins Sarah-Jane Howitt, Business Development & Marketing Director and Partner, Weightmans LLP Susan Kurz, Chief Marketing and Client Development Officer, Calfee, Halter and Griswold LLP Laura Louw, Director of Business Development, Norton Rose Fulbright Laura Ottley, Chief Marketing Officer, Addleshaw Goddard Susanne Pugsley, Director of Business Development and Marketing, Carpmaels and Ransford Clare Quinn-Waters, Chief Growth Officer, Edwin Coe Anna Steinberg, Chief Marketing Officer, Tressler LLP Kerri Vermeylen, Chief Marketing Officer, Sidley Austin LLP
Why is marketing the one industry where you can be “too young” and “too old” at the same time?
We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Most B2B marketing teams are building on sand, and the funnel is the reason why. In this episode, we pull apart one of marketing's most sacred frameworks and ask whether it's quietly costing you your best work. Jason is joined by Yiannaki Loizou, Communications Marketing Director at Miratech, for a masterclass in brand-led B2B marketing strategy. Yiannaki brings decades of experience scaling international tech businesses and leading significant rebrands, and he makes a compelling case for why brand is not a luxury in B2B; it is the foundation everything else is built upon. Together, Jason and Yiannaki explore why the marketing funnel was originally a reporting tool for group behaviour, not a prescription for how individual buyers make decisions. They discuss how the pursuit of measurable, repeatable results has slowly eroded the creativity, experimentation, and distinctiveness that make marketing truly effective. From gaming attribution models to underfunding brand, the conversation covers the real costs of funnel worship in the modern B2B environment. The episode also tackles the emotional reality of B2B buying, the concept of H2H (human to human) marketing, and what it actually looks like to advocate for brand investment inside organisations that are laser-focused on pipeline. Key Takeaways ◼️ Why the funnel misleads leadership -- it was designed to report on group behaviour, not predict how individual buyers make decisions, and over-relying on it encourages oversimplification ◼️ How to make the business case for brand -- ask executives what truly drives their own purchasing decisions, and watch the conversation shift from slide decks to honest human reality ◼️ Why B2B buying is never purely rational -- committing millions in tech spend over multiple years is an emotional decision, and brands that build trust and credibility long before the buying window opens will win ◼️ How to position marketing as more than a lead-gen machine -- own the narrative internally, educate stakeholders on what marketing can add beyond pipeline attribution, and resist becoming a pure execution department ◼️ Why starting with brand always pays off -- running demand campaigns without a solid brand foundation means fighting with a permanent handicap; the earlier you invest in brand clarity, the better every campaign performs ◼️ How to drive change without a full reset -- find allies outside of marketing who believe in the brand vision, start with a pilot, and build confidence through small, well-evidenced wins before asking for a wholesale shift in strategy Relevant Links and Resources Connect with Yiannaki Loizou on LinkedIn: https://www.linkedin.com/in/yiannaki-loizouTrainual: https://www.trainual.comVolvo "Epic Split" campaign featuring Jean-Claude Van Damme: search "Volvo Trucks Epic Split" on YouTube What's Next If this episode resonated with you, share it with a B2B marketing leader in your network who is fighting to make the case for brand investment. And if you are ready to turn your own podcast into a genuine pipeline asset, the link below is a great place to start. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-PodcastLearn more about B2B Better: https://www.b2b-better.com
Protecting yourself from scamsThe Ohio Department of Commerce estimates that Ohioans collectively lose $150 million to scammers. Last year, in Cuyahoga County alone, the losses to scams were more than $5 million. Senior citizens have long been the focus of consumer protection efforts due to scammers preying on them using fear and high-pressure techniques to get at their money and personal information. But the rise of artificial intelligence and people spending more time online, has helped to reshape the narrative as increasingly, even younger, digital savvy people are also becoming victims. According to the Better Business Bureau of Cleveland, younger adults are scammed more often but older adults suffer larger money losses. Cuyahoga County Scam Squad This week the focus is on consumer protection and educating people on how to spot scams through National Consumer Protection Week, but the awareness is needed year round. Experts say it is becoming more difficult to determine what is real and what is a scam. We're going to talk about scams and how to protect your money and personal information to begin today's show. Call the Cuyahoga Scam Squad at 216-443-SCAM (7226) to talk with an investigator 8:30 a.m. to 4:30 p.m. Monday-Friday. Guests:-Sheryl Harris, Director, Dept. of Consumer Affairs, Cuyahoga County-Katie Hills, Marketing Director, Better Business Bureau Cleveland The Future of Burke LakefrontBurke Lakefront Airport is full of contradictions. Corporate executives fly in and out on private jets, yet it's partially built with dredged up dirt and trash from the Cuyahoga River. It was hailed in 1947 when it opened as the nation's downtown airport, but usage has been steadily declining for years. The Cleveland International Airshow is a large economic driver, but only occupies the airport a few days each Labor Day weekend. There's been a long-running debate over what to do with the airport, with Mayor Justin Bibb saying it's a goal of his to close Burke and transform the land. Wednesday night, the next "Sound of Ideas Community Tour" tackles what to do with Burke. Next in the hour, we'll look back at the history of the airport and discuss what's currently underway. Guest:- Steve Litt, Freelance Reporter covering art, architecture and economic development, Ideastream Public Media
UC3 Co-Managing Directors Charlie Marshall and Guy-Laurent Epstein join Leaders Worth Knowing this week to shine some light on an organization that has been quietly pulling the strings of European football in the shadows for a little while. It was set up in 2017 as a joint project between what was then the European Clubs Association (ECA) and Uefa to consult on the commercialization of European club competitions - principally the Champions League. Last year, the project became an incorporated joint venture and has moved from a consulting role to a management capacity. In the wake of the failed attempt at a European Super League breakaway, Uefa and the continent's most powerful clubs are now bound tightly together. UC3 exists to manage the commercialization of both the men's and women's club competitions; it has contracted Relevent Football Partners and Two Circles as agencies to enact that work in the market. But how does it work? What's being done differently? And what does it mean for the future of European and world football. Marshall - who is also the CEO of the EFC - and Epstein - the Marketing Director of Uefa - are thrusting UC3 into the limelight.
On Tuesday's Morning Focus, Alan Morrissey was live from the recruitment fair at Building 7000, Westpark Innovation Campus, Atlantic Avenue, Shannon. First on the show, we heard from Shannon Chamber CEO Helen Downes, Kevin Tierney of Tierney's, and Deirdre Frawley of AIB, who spoke about the importance of businesses outside of cities and the success of AIB's participation in last year's recruitment fair. Alan Morrissey was then joined live by Dominic Murphy, Managing Director of Shannon Precision Engineering; Seán Sheehan, General Manager for Ireland at SK Teks; and Tomás Sherry of the Irish Defence Forces. They discussed a range of topics, including the benefits of the recruitment fair, the importance of supporting local employment opportunities, and the value of the circular economy. Later, we welcomed Adrian Murphy, Global Projects Director at Panametrics; Stacey Keane, Marketing Director at Takumi Precision Engineering; and Peter McNamara, Senior Project Manager at WrxFlo. They spoke about the importance of Shannon as a hub for business, the growing demand for skilled workers, low college enrolment numbers in engineering fields, and much more. To round off the show, Alan chatted with Mike Kenihan, Senior Director of Europe, the Middle East and Africa Fulfilment Operations at HID; Kay O'Sullivan of Clean Habit Recycling; and Diarmuid Cullinan, Associate Director of Strategic Manufacturing at Aerogen Shannon. Their discussion focused on the benefits of local recruitment and the positive impact local people can have on their community.
You downloaded the PLR. Now what?AI Video Boss: https://bit.ly/AIVideoBossIn this video, Creative & Marketing Director, Abby Ascencio, will walk you step by step through how to turn Private Label Rights content into a real asset inside your business. She'll cover how to quickly rebrand it so it matches your voice and visual identity, how to position it strategically, and what to do when most people get stuck. You'll see how this fits into a bigger marketing ecosystem instead of just sitting on your hard drive.If you've ever downloaded PLR and felt unsure about the next step, this video will give you clarity and direction. Join The Vault & Get Instant Access to 75+ Courses, Monthly Zoom Sessions, Curated Curriculum to fit your biz needs, New Courses add Each Month, and so much more!https://bit.ly/TheOfficialVault Grab your FREE copy of my book, ‘Boss It Up Babe!'https://bit.ly/BOSSItUpBabeBookHost Bio:Kimberly Olson is a self-made multi-millionaire and the creator of The Goal Digger Girl, where she serves female entrepreneurs by teaching them simple systems and online strategies in sales and marketing. Through the power of social media, they are equipped to explode their online presence and get real results in their business, genuinely and authentically. She has two PhDs in Natural Health and Holistic Nutrition, has recently been recognized as the #2 recruiter in her current network marketing company globally, is the author of four books including best-sellers, The Goal Digger and Balance is B.S., has a top 25 rated podcast in marketing and travels nationally public speaking. She is a mom of two and teaches others how to follow their dreams, crush their goals and create the life they've always wanted.Website: www.thegoaldiggergirl.comInstagram: www.instagram.com/thegoaldiggergirlFacebook: www.facebook.com/thegoaldiggergirlYoutube: www.youtube.com/c/thegoaldiggergirlGrab The Goal Digger Girl Journal: https://amzn.to/3BeCMMZCheck out my Facebook groups for those that want to build their business online through social media, in a genuine and authentic way:Goal Digging Boss Babes: http://bit.ly/GoalDiggingBossBabesFempreneurs: https://bit.ly/FempreneursCashFlowQueensLeave a review here: Write a review for The Goal Digger Girl Podcast.Subscribing to The Podcast:If you would like to get updates of new episodes, you can give me a follow on your favorite podcast app.
Food is not content. It's memory. It's identity. It's standards. Leigh Wilson, Marketing Director of Creative Loafing in Tampa Bay, grew up in a small Cajun bayou town in South Louisiana where everything happened in the kitchen. The family hunted. They grew their own food. Decisions were made at the table. When you grow up ten minutes from the water, you understand that food is not a trend. It's survival. It's culture. It's truth. Now she helps shape how an entire region talks about restaurants, chefs, and hospitality. What gets covered. What gets promoted. What earns attention. In studio, Chef Michael Collantes, one Michelin star, brings a different level of accountability. Precision. Discipline. Standards that don't bend. When you cook at that level, hype doesn't matter. Execution does. This conversation pulls back the curtain on: • Cajun roots and kitchen culture • The responsibility of food media • The difference between hype and honesty • The turnover and volatility inside hospitality • What Tampa Bay is getting right • What needs to be better It also marks the beginning of a deeper collaboration between Creative Loafing and Walk-In Talk Media, aligning editorial reach with documentary-driven storytelling to elevate the people who truly move the industry forward. This isn't about influencers. It's about standards. It's about substance. Welcome to the conversation. Brand Partners RAK Porcelain USA – Professional tableware partner https://www.rakporcelain.com Metro Foodservice Solutions – Studio workflow and equipment partner https://www.metro.com Crab Island Seafood https://crabislandseafood.com Citrus America https://www.citrusamerica.com/ Testo North America https://www.testo.com Cause & Industry Impact Partners The Burnt Chef Project https://www.theburntchefproject.com/ Operation BBQ Relief https://operationbbqrelief.org/ Sustainable Supperclub https://sustainablesupper.org/ Operation Blessing https://www.ob.org/ Endometriosis Foundation of America https://www.endofound.org/ Official Trade Show & Culinary Competition Media Partnerships New York Restaurant Show – Official Media Partner https://www.newyorkrestaurantshow.com Florida Restaurant Show – Official Media Partner https://www.flrestaurantandlodgingshow.com California Restaurant Show – Official Media Partner https://www.californiarestaurantshow.com Pizza Tomorrow Summit – Official Media Partner https://www.pizzatomorrow.com US Culinary Open – Official Media Partner Held in partnership with The NAFEM Show https://www.usculinaryopen.com About Walk-In Talk Media Walk-In Talk Media is an industry-recognized food and hospitality media company focused on chef-driven storytelling and B2B industry insight. Founded by Carl Fiadini, Walk-In Talk Media produces podcasts, studio video content, documentary storytelling, and live trade show coverage across the United States. The Walk-In Talk Podcast has reached millions of downloads, held the #1 spot in the U.S. Food Podcast category, was a finalist at the People's Choice Podcast Awards, and is officially recognized for its storytelling at the Central Florida Film event and the Folkestone Film Festival. Episodes and projects are also listed on IMDb, reinforcing Walk-In Talk Media's positioning as a broadcast-level media company. Walk-In Talk Media operates deeply within the professional hospitality ecosystem — connecting chefs, distributors, manufacturers, operators, and trade show networks. The platform highlights not just the plate, but the infrastructure that makes the plate possible. What sets Walk-In Talk Media apart is access and trust. Industry leaders come to the platform not to promote, but to speak candidly about sourcing, leadership, burnout, culture, distribution, innovation, and purpose. Through strategic brand partnerships, official trade show media relationships, and cause-driven storytelling, Walk-In Talk Media continues to elevate the voices shaping the future of food. Because the most powerful stories in food are still human ones.
GuestRachael Butler — Sales & Marketing Director, Intelligent Instructor10 years at Intelligent Instructor (joined ~6 months after launch)Curates and organises content for Intelligent Instructor PlusRuns 24 online events per year (12 masterclasses + 12 member webinars)Heavily involved in national events: sponsorship/exhibitors and event deliveryWhat we coverWhat Rachael's role actually involves (and why she calls herself a “facilitator of excellence”)Intelligent Instructor Plus: what it includes, why it's built around ongoing CPD, and how members use itBurnout, boundaries, and the reality of high workload (plus what's helped Rachael personally)Why CPD improves more than performance: confidence, mindset, and long-term professional developmentThe real shift happening in the industry: increased competition and why differentiation matters more than everStanding out without overwhelm: defining your “why you”, not trying to copy the loudest accountsDiversifying: fleet, young driver, offender rehab, PDI training, and other routes to build resilienceEvents breakdown:National Conference & Expo (September): large-scale, multiple zones/stages, huge expo hallThe Convention: smaller, more intimate, single-stage immersion, mindset + business developmentHow to get maximum value from events: curiosity, stretching beyond your comfort zone, and implementing one practical changeYour “advice handover” segment: leaving guidance for the next guestKey takeawaysDon't do all the CPD. Do the CPD that fits you — consistently.Differentiation isn't about being flashy — it's about being clear. Who you help, how you teach, and what you stand for.A full diary isn't always success — you need time for reflection, business admin, finances, CPD, and rest.Events work best when you attend sessions you wouldn't normally choose and then apply one change immediately.Small changes compound — “one thing at a time” adds up fast over a year.Memorable momentsThe candid chat about burnout, boundaries, and learning to respond less “immediately”The industry reality check: rising numbers coming into the sector means standing out matters more than everThe Convention vs Expo reflection: why being “exposed to everything” can be more valuable than choosing only familiar sessionsThe advice baton at the end:“Do one thing this year that pushes you outside your comfort zone.”Mentioned in the episodeIntelligent Instructor Plus membership (online platform with hundreds of resources + monthly webinar)National Conference & Expo (September)The Convention (smaller, immersive event + awards dinner)Diversifying ideas: fleet, young driver, rehabilitation/speed awareness, training routesTools and habits: time blocking, “two-minute try”, and managing workload boundariesConnect with Rachael / Intelligent InstructorIntelligent Instructor website: intelligentinstructor.co.ukEmail: rachael@intelligentinstructor.co.ukIf you enjoyed the episode, share it with an instructor friend who's trying to grow their business without burning out — and tell me your biggest takeaway.
Mary O’Sullivan, Marketing Director for Gaelic Park, joins Wendy Snyder, filling in for Lisa Dent, to share Gaelic Park. Gaelic Park hosts weddings, festivals, and more. Located on 147th Street in Oak Forest, it has a 40-year history of Irish heritage.
What does it take to build a brand from nothing in nine weeks, with no assets, no brand book, and a board breathing down your neck? Penny Elmslie did exactly that as the first Marketing Director Xero hired outside of New Zealand, turning a company most Australians confused with a certain photocopier brand into one of the world's most recognised accounting software businesses. Penny shares the story behind Xero's early Australian growth: the scrappy "Hello, Xero with an X" campaign, guerrilla activations like Cloudstreet, the partner strategy that turned accountants into an army, and the event machine that scaled from 30 people in a winery to thousands globally. She also opens up about joining Affinda as CMO and why AI document processing today mirrors where the cloud was a decade ago. Guest Introduction Penny Elmslie is a CMO, Board Director, and marketing coach who spent over a decade at Xero, rising from Australia's first Marketing Director to Global Director of Brand and Community. She is currently CMO at Affinda, a Melbourne-based AI document processing company named one of Australia's fastest-growing tech companies by Deloitte. Key Topics Building Xero's brand in nine weeks: Launching a full campaign with no brand book, no assets, and a tiny budget, and why the insight was simply making people spell the name correctly.The accountant-as-channel strategy: How Xero built its go-to-market around accountants and bookkeepers, turning that partner network into the most efficient channel to market.From "Hello" to XeroCon: How brand experience evolved from small intro sessions to national roadshows and a flagship conference now running worldwide.Cloudstreet and guerrilla marketing: The pop-up activation that scaled from a city storefront into a shipping container touring Sydney, Melbourne, and Brisbane.B2C thinking in a B2B world: Why Penny approaches every B2B campaign as human-to-human, and how that philosophy shaped her work at Xero.Joining Affinda: What drew her to an AI-first scale-up and the brand-building opportunity still ahead.Reactive vs. responsive: Why responding to market opportunity beats forcing a proactive plan early in a CMO role.Content quality in an AI-flooded world: Why human expertise must stay on the levers, and why brands that commit to their ICP and tone will win. Resources & Links People Chris Ridd- Former MD, Xero Australia (2011–2016)Rod Drury- Co-founder, Xero Companies & Tools Affinda- AI document processing platform; Penny's current companyAffinda Group- Parent company of Affinda, Draftable, Pathfindr, and VesparumDraftable- Document comparison software for legal teamsXero- Cloud-based accounting software for small businessesMYOB- Accounting software competitorLeo Burnett Australia- Creative agency Penny briefed on day one at XeroSputnik Agency- Melbourne agency Penny partnered with to launch Xero's first Australian campaign Contact & Credits Host: Shahin Hoda Guest: Penny Elmslie Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth
In this episode, we turn the mic around! We invited our own Marketing Director and podcast producer Scott Haden into the studio for a candid conversation about what it takes to promote live theater in 2026. We talk about how the landscape has shifted over the past decade, and how arts organizations are working harder than ever to connect with audiences in a crowded digital world. We also explore how people are discovering shows, how they decide what's worth their time, and what it means for theaters when traditional previews and reviews may no longer guide the way.
In this episode, Gordon sits down with Katie Fernands, former Marketing Director at Prudential Financial and former VP Growth Marketing Manager at U.S. Bank, to explore the deeply human side of money. From personal loss and becoming a primary caregiver to shaping ultra-high-net-worth strategies, Katie shares how her lived experiences transformed her understanding of financial stability. She reveals how curiosity drew her into the industry, why “simplicity is a superpower,” and how AI should free us for deeper human connection—not replace it. Tune in for a future-facing conversation on emotional money and why the most rational decisions often begin with understanding what we feel.
What does your CFO actually want to hear from you?In this episode of That's What I Call Marketing, Conor Byrne sits down with Michael Kaminsky former analytics leader at Harry's and Founder & CEO of Recast to unpack the real tension between marketing and finance. After Michael's Harvard Business Review article on the CMO–CFO relationship circulated widely (and resonated strongly with CFOs and CMOs), this conversation goes deep on:Why marketing forecasts keep missingWhy finance doesn't trust marketing numbersHow to talk about ROI and risk crediblyThe problem with last-click attributionHow to structure experiments properlyWhat “expected value” really means for marketersWhy brand investment must be framed as capital allocationIf you're a CMO, Marketing Director, Head of Performance or brand leader trying to build a stronger relationship with your CFO — this episode is essential.⏱️ Chapters 01:02 – Michael's time at Harry's: analytics, growth & experimentation 05:00 – The early days of podcast advertising & growth bets 06:15 – False precision in marketing measurement 07:23 – Brand tracking, survey data & real signal 08:42 – The Harvard Business Review article 09:07 – Why CMOs and CFOs feel tension 10:13 – Speaking the language of finance 14:21 – Discounted cash flow & thinking in timelines 15:00 – The credibility killer: marketing marketing 15:32 – Why being willing to be wrong builds trust 18:20 – Talking about risk & expected value 22:18 – Incrementality & structured experimentation 25:05 – Recast: forecasting & bridging marketing and finance 28:28 – The forecasting trap: last-touch attribution 30:19 – Compounding learning & agency transparency 32:00 – Final reflections: marketing as growth co-pilot
Join Kosta and his guest: Tessa Davis, Sales and Marketing Director and Assistant Tourism Director at Cookeville-Putnam County Visitors Bureau. In this episode: In 2024, Tennessee set a new record for tourism after generating $31.7 billion in direct visitor spending and welcoming over 147 million travelers. Most of us probably never think about it, but the Upper Cumberland is a tourist destination. How does increased tourism locally and statewide benefit Putnam County? Let's pretend our cousin is coming into town and they've never been to Cookeville or even Tennessee. We call you, because we know exactly who can plan out the perfect day for a visitor to the Upper Cumberland. What's the agenda? The new Putnam County Convention Center is outstanding. It was long overdue and we're not done. In addition to the convention center, we're getting a 64,000-square-foot Expo Center. Will you tell us about both these projects and what it means for tourism? Find out more about Cookeville-Putnam County Visitors Bureau: https://www.visitcookevilletn.com/Better Together with Kosta Yepifantsev is a product of Morgan Franklin Media and recorded in Cookeville, TN.This episode of Better Together with Kosta Yepifantsev is made possible by our partners at Aspire Barber and Beauty Academy.Find out more about Aspire Barber and Beauty Academy:https://aspirebarberandbeauty.com
Tom Lockwood, Marketing Director at Hopdoddy Burger Bar, shares insights into innovative marketing strategies, including gamification, customer experience, and team leadership. Discover how a passion for quality and hospitality drives success in a competitive industry.
Marketing Director of Clay Center Taylor Gue, Attorney General JB McCuskey, and former Charleston Mayor Danny Jones.
It's The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they hear where there is a new boss lady in town in this red angus outfit. We head to the Dry Creek Ranch. Plus updates on the Agridime cattle ponzi scheme, market recaps, the ranch channel sales calendar and lots more all wrapped into this brand new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. Season 6, EPISODE 277 Dry Creek Ranch: Passion For Red Angus Dry Creek Ranch in Amidon, North Dakota, is a family-run Red Angus cattle operation that focuses on raising registered and commercial cattle, selling breeding bulls, and offering ranch-raised beef directly to customers. The ranch is operated by the Robison family and emphasizes practical, efficient cattle genetics and long-term herd improvement, with activities that include private-treaty sales and ranch-direct beef marketing. It's part of the western North Dakota ranching tradition, combining working-ranch livestock production with a direct connection to consumers and other cattle producers in the region. Current State Of The Beef Business Beef prices are climbing faster than almost anything else in the consumer price index. The broad beef and veal category is up 15 percent over the past year, as of January. Uncooked ground beef has hit a new record high, after posting its biggest jump since June of 2020, according to new government data released last Friday. That stands out against the rest of the grocery aisle, where price pressures have eased. Chicken prices rose just over 1 percent in the past year, while milk prices have stayed mostly flat. At the wholesale level, the average value of choice beef in 2025 was up 16 percent from the previous year, according to the U.S. Department of Agriculture. Even major meatpackers like Tyson Foods are feeling the strain, with the company's beef division reporting quarterly losses since early 2024. The surge in beef prices has pushed the White House to respond. President Donald Trump has pledged to increase competition in beef processing and has expanded Argentine beef import quotas in an attempt to boost supply. But the situation is more complicated. The U.S. cattle herd has fallen to its smallest level since the early 1950's. Drought, higher production costs, and elevated interest rates have all made raising cattle more expensive. Don Close, a senior animal protein analyst at Terrain Ag, says the cattle industry is cyclical, but this downturn has lasted longer than expected. Right now, ranchers can make more money selling animals young for slaughter than keeping them to rebuild herds. And even if herd expansion started today, it wouldn't reach grocery store shelves until at least 2028 — meaning beef prices could stay high for years. Meanwhile, the U.S. has halted shipments of live cattle from Mexico following the return of the New World screwworm. Imports from South America may provide some relief, but those supplies are mostly used for ground beef and won't quickly solve the broader cattle shortage. And that is a quick snap shot of the current beef business Reference: https://fortune.com/2026/02/14/why-are-beef-prices-so-high-american-cattle-herd-inflation/ Five Federally Indicted For Alleged $220 Million Nationwide Cattle Fraud Scheme Five individuals were federally indicted last week for their roles in an alleged $220 million nationwide fraud scheme involving the online and direct-to-consumer meat business Agridime. Those indicted by a Fort Worth federal grand jury on February 11, 2026, were: Jed Wood of Fort Worth, Texas, charged with three counts of wire fraud, one count of conspiracy to commit wire fraud, and one count of money laundering involving wiring more than $63,000 to a lender for “Home Payoff” Joshua Link of Strafford, Missouri, charged with ten counts of wire fraud, one count of conspiracy to commit wire fraud, and two counts of money laundering, including wiring more than $527,000 to purchase real property Tia Link of Smithton, Missouri, charged with three counts of wire fraud, one count of conspiracy to commit wire fraud, and one count of money laundering, including wiring more than $527,000 to purchase real property Taylor Bang of Killdeer, North Dakota, charged with eight counts of wire fraud, one count of conspiracy to commit wire fraud, and one count of money laundering Royana Thomas of Arlington, Texas, charged with six counts of wire fraud, one count of conspiracy to commit wire fraud, and one count of money laundering As alleged in the indictment, each of the defendants were associated with Agridime LLC, a business headquartered in Fort Worth, Texas that offered cattle sales and meat processing and retail services to the public. Jed Wood served as the Operations Director. Joshua Link served as the Executive Director. Tia Link served as the Marketing Director. Taylor Bang served as a cattle broker, and Royana Thomas served as the financial controller. The indictment alleges that, from January 2021 through December 2023, the five defendants, acting through Agridime, perpetrated a fraud scheme in which they falsely represented to individual cattle purchasers, cattle ranchers, and feedlots that Agridime would use their funds to purchase specific individual cattle from each victim, raise the cattle, and eventually sell the meat from the same specific individual cattle for a profit. In reality, as the indictment charges, the defendants did not use victim funds as promised and instead used newer cattle purchaser funds to pay Agridime operating expenses, pay funds owed by Agridime to earlier cattle purchasers, pay personal expenses, and purchase real property. Reference: https://www.tsln.com/news/five-federally-indicted-for-alleged-220-million-nationwide-cattle-fraud-scheme-one-is-fugitive-on-fbi-wanted-list/ Featured Experts in the Cattle Industry Haley Robison - Dry Creek Ranch https://www.drycreekranchnd.com/ Follow On Facebook: @drycreekranchnd Kirk Donsbach – Financial Analyst at StoneX https://www.stonex.com/ Follow on Facebook: @StoneXGroupInc Shaye Wanner – Host of Casual Cattle Conversation https://www.casualcattleconversations.com/ Follow on Facebook: @cattleconvos Contact Us with Questions or Concerns Have questions or feedback? Feel free to reach out via: Call/Text: 707-RANCH20 or 707-726-2420 Email: RanchItUpShow@gmail.com Follow us: Facebook/Instagram: @RanchItUpShow YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms. Discover the Heart of Rural America with Tigger & BEC Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC. https://tiggerandbec.com/ Industry References, Partners and Resources For additional information on industry trends, products, and services, check out these trusted resources: Allied Genetic Resources: https://alliedgeneticresources.com/ American Gelbvieh Association: https://gelbvieh.org/ Axiota Animal Health: https://axiota.com/multimin-campaign-landing-page/ Imogene Ingredients: https://www.imogeneingredients.com/ Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view Medora Boot: https://medoraboot.com/ RFD-TV: https://www.rfdtv.com/ Rural Radio Network: https://www.ruralradio147.com/ Superior Livestock Auctions: https://superiorlivestock.com/ Transova Genetics: https://transova.com/ Westway Feed Products: https://westwayfeed.com/ Wrangler: https://www.wrangler.com/ Wulf Cattle: https://www.wulfcattle.com/
Copper State of Mind: public relations, media, and marketing in Arizona
Abbie Fink and Adrian McIntyre discuss the intricacies of communicating with journalists and the public in the midst of the criminal investigation in Tucson, Arizona into the disappearance of Nancy Guthrie, the 84-year-old mother of journalist and television host Savannah Guthrie.They explore the responsibilities and pressures faced by local public information officers and other official spokespeople who find themselves in the national spotlight during high-profile cases.Their conversation touches on the balance between transparency and investigative confidentiality, the importance of maintaining control over the narrative, the need for authenticity in public statements, and the ethical responsibilities of journalists covering such stories.Read the transcript and notes for this episode on our website.Key TakeawaysIn a crisis involving sensitive criminal investigations, public information officers must balance the need to keep the public informed with the necessity of not compromising the investigation.The competitive nature of media often drives sensationalized coverage, which can complicate the role of spokespersons and influence public perception.Genuine, less polished performances by spokespersons can sometimes foster public trust more effectively than highly rehearsed statements.Journalists face challenges in remaining ethical and responsible while meeting the demand for continuous updates.Even in challenging situations, valuable lessons can be drawn that enhance future crisis communication strategies.Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”
Copper State of Mind: public relations, media, and marketing in Arizona
Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”
In this episode, Molly Ball, President of the National FFA Foundation and Marketing Director of FFA provides a highly informative and engaging update on the work of the National FFA Foundation.Specific topics covered include:*Historical background of the FFA FoundationMission and core valuesThe Upcoming "National FFA Week" of Feb. 22-28thThe Feb. 26th FFA Day of GivingThe new Chapter Boast Program The work of the Foundation from March thru the fallFoundation Resources and Best Foundation social media*Major support areas of the Foundation to the FFA Program. This show clearly captures the outstanding work of the National FFA Foundation. Be sure to catch on Spotify!
Paul Smith, Marketing Director at Hendy Group, shares what automotive can teach marketers about trust, complexity and modern buying behaviour. When customers arrive 90% decided, marketing's job shifts from persuasion to reassurance. We talk brand architecture, managing multiple audiences, ethical finance, reputation tracking beyond NPS, and why customer experience is a system... not a moment.
What does it feel like to hunt your first buck in your mid-30s? Peter Margaritis, Marketing & Advertising Director for Wilderness Athlete, recounts his unique story filled with laughs, cries, and possibly... a buck. Be sure to like and subscribe to Keep Up on the latest trends in the backcountry! Be sure to like and subscribe to Keep Up on the latest trends in the backcountry and in nutrition!Have a question or topic you'd like us to discuss? Drop it in the comments below or over on our Facebook community page.Wilderness Athlete Facebook Community: https://www.facebook.com/groups/watribe Contact Us: https://wildernessathlete.com/
Get clarity on your 2026 roofing marketing strategy and what to focus on moving forward: https://call.contractordynamics.com/ytAI has changed roofing marketing forever. As we head into 2026, the gap between roofing companies who understand this shift and those who don't is widening fast.In this episode, Joseph sits down with Sydney Vasquez, Marketing Director at Contractor Dynamics, to break down what roofers must do in 2026 to stay competitive as AI, technology, and consumer behavior continue to evolve.This conversation is based on what we're seeing every day working with roofing companies across the country, along with real insights from RoofCon, CertainTeed workshops, and live contractor conversations.What we cover:0:28 – Setting the stage at CertainTeed and RoofCon2:05 – How AI is impacting roofing marketing (and what it won't replace)3:42 – Why human connection matters more in the AI era4:49 – The offline marketing comeback for roofers5:42 – Why real faces on video beat AI and stock content7:22 – How roofers should distribute video in 202610:55 – The tracking problem holding roofing companies back16:07 – Speed to lead in the age of AIIf you're a roofing company owner or leader who wants:More control over your marketingBetter ROI from your ad spendClear direction heading into 2026Book a free call with our team at Contractor Dynamics and get clarity on your next best steps.
Acoustic products are technical, customizable, and often overlooked in commercial construction. So how does a manufacturer stand out in a category where performance matters more than aesthetics and complexity can overwhelm buyers? On this episode of Smarter Building Materials Marketing, Beth talks with Cody Martell, Marketing Director at Conwed, about simplifying complex product lines, segmenting massive catalogs, and building brand recognition through better documentation and presentation. It's a practical look at making highly technical products easier to understand and easier to buy.
Dow is driving the future of sustainable mobility in Midland, MichiganAs the Global Marketing and Strategy Director for Dow Mobility Science™, Ryan Smith is at the forefront of the automotive industry's rapid transition toward electrification and sustainability. He leads global go-to-market strategies that align Dow's deep material science expertise with the needs of the growing EV market. In this episode he discusses how Dow materials work with autonomous vehicles, vehicle electrification process, and more. Ryan also hosts the insightful video series “The Road Ahead”, and oversees major global investments for Dow including the first European MobilityScience™ Innovation Studio in Italy.
Jenny Li Fowler sits down with podcast strategist and former Enrollify team member Erin Fields to dive deep into how to successfully promote a podcast within the higher ed landscape. They unpack why podcasting isn't just a trendy add-on—it's a full-fledged marketing channel that demands strategy, consistency, and creativity. From turning podcast episodes into content engines to nailing promotion without a budget, this episode is packed with practical tips for higher ed marketers looking to elevate their podcasting game.Guest Name: Erin Fields, Marketing Director at OlogieGuest Social: LinkedInGuest Bio: Erin Fields is the Marketing Director at Ologie, the branding and marketing agency for organizations with missions that matter, where she helps lead the agency's content marketing and social media strategies. She started her career in graduate admissions at West Virginia University, before moving into edtech at Element451, where she helped manage content for more than 15 shows on the Enrollify Podcast Network. Erin is a proud graduate of Marshall University and West Virginia University. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Babs Sits down with Melanie Monroe for this podcast episode. Melanie is Marketing Director, and also works part-time as a freelancer wearing many hats in the EDM Industry for "Something Good Creative," "The Festival Babes," and "DEF." The two talk about Sauna/Cold plunges, Lessons Learned from long term relationships/growing to be the best you, being selfish with yourself during healing, the EDM industry & the joy it brings to people, working where your passion is, and because it is her first time on the podcast...how she lives herself for everyday:Follow Melanie on instgaram--https://www.instagram.com/melaniekmonroe/?hl=en:Please Write a Review and Like/Subscribe to the Podcast! You can support the podcast by purchasing merch— https://teespring.com/stores/babs-lyfe-merch::Check out out AMAZON STOREFRONT for any camping/travel gear:- https://www.amazon.com/shop/babs_lyfe:Follow Me on all Socials @Babs_Lyfe— https://linktr.ee/babslyfe
02/03/26: Joel is broadcasting live from Watford City, ND at the McKenzie County Ag Expo. Chris Kubal is the Director of the Ag Expo and Jessica is the Marketing Director at Lund Oil Inc. (Joel Heitkamp is a talk show host on the Mighty 790 KFGO in Fargo-Moorhead. His award-winning program, “News & Views,” can be heard weekdays from 8 – 11 a.m. Follow Joel on X/Twitter @JoelKFGO.)See omnystudio.com/listener for privacy information.
January 30, 2026 ~ Chris Renwick and Lloyd Jackson spoke with Kari Roder, Marketing Director at Boyne. She discussed Boyne Mountain's igloo, an ice bar inspired by a European trip. Boyne partnered with Austrian builders to create this unique attraction. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Marketing Director of Pure Thera Pro RX James Garland joins us to tell what supplements and vitamins we should be taking.
Get clarity on your 2026 roofing marketing strategy and what to focus on moving forward.AI has changed roofing marketing forever. As we head into 2026, the gap between roofing companies who understand this shift and those who don't is widening fast.In this episode, Joseph sits down with Sydney Vasquez, Marketing Director at Contractor Dynamics, to break down what roofers must do in 2026 to stay competitive as AI, technology, and consumer behavior continue to evolve.This conversation is based on what we're seeing every day working with roofing companies across the country, along with real insights from RoofCon, CertainTeed workshops, and live contractor conversations.What we cover:0:28 – Setting the stage at CertainTeed and RoofCon2:05 – How AI is impacting roofing marketing (and what it won't replace)3:42 – Why human connection matters more in the AI era4:49 – The offline marketing comeback for roofers5:42 – Why real faces on video beat AI and stock content7:22 – How roofers should distribute video in 202610:55 – The tracking problem holding roofing companies back16:07 – Speed to lead in the age of AIIf you're a roofing company owner or leader who wants:More control over your marketingBetter ROI from your ad spendClear direction heading into 2026Book a free call with our team at Contractor Dynamics and get clarity on your next best steps.
Send us a textOn this episode of Embedded Insiders, we're joined by Sumeet Kumar, a Co-founder and the CEO of Innatera Nanosystems, to discuss spiking neural networks. Specifically, how SNNs are powering AI systems today, and how neuromorphic computing architectures support the hardware-software co-design process. Watch the video of this segment here: https://www.youtube.com/watch?v=OgER60gjBIgNext, Rich sits down with the Marketing Director at the Wireless Power Consortium (WPC), Paul Golden, to discuss the company's latest version of its charging specification, which increases the charging level from 15W to 25W. But first, Ken and I are sharing our thoughts on the upcoming interview about how spiking neural networks are designed to analyze motion, sound, or sensor input directly at the edge.For more information, visit embeddedcomputing.com
I have to say that I can pick ém. My love of Bordeaux and the volume of Bordeaux I have tasted has lead me to Chateau Haut Bailly. Under the tootlidge of Veronique Sanders-Van Beek, the winery continues to make great strides not only in quality, but developing the experience of wine. You see, wine it not just a beverage, it has a soul, a connection, an expression of its place and of it's time. I have been fortunate enough to consider Veronique a friend and I look for opportunities to tell the story of the Chateau. Here I speak with Cyprien Chamanhet, Marketing Director of the Chateau. I have to tell you, having Cyprien Champanhet from Chateau Haut-Bailly in the studio was a real treat and just the sort of conversation that reminds me why I love hosting Wine Talks. We sat down in Southern California on a January day, and from the get-go, Cyprien brought an honest and unpretentious energy to the discussion—he cuts straight to the point. "Do you like the wine?" he asked, and it was refreshing to hear someone in the trade boil things down to pleasure and emotion, not just technical complexity. Even with fine wines, the fundamental goal is enjoyment. That's a sentiment I think too often gets lost in the shuffle in our industry, which can sometimes take itself a bit too seriously. We quickly dove into the DNA of Chateau Haut-Bailly. Cyprien is both Sales Director and Marketing Communications Director, but more than wearing official hats, he embodies what makes the estate special—the constant drive to improve, to question, and to never stand still. It's not that they have some rigid, well-documented strategy; it's woven into their identity. Every decision they make at the château pivots on the question: will this improve the wine, the hospitality, or the relationships with their partners? That's where the magic really happens, not just in boardrooms, but passing in the vineyards, talking among the team, and always with the Wilmers family, their deeply involved owners. Speaking of the Wilmers, Cyprien talked about Chris Wilmers, their chairman, and professor of ecology at UC Santa Cruz. Now, there's a boardroom influence that definitely filters down into the vines—and you see it in their approach to sustainability. It's much more than lip service. The château doesn't use weed killers or insect killers, maintains century-old vines, and considers not just organic or biodynamic approaches, but a kind of "third way" that balances environmental impact, carbon footprint, and even workers' and neighbors' health. I love seeing how that academic, ecological mindset brings practical, tangible benefits to the vineyard. It's a beautiful fusion of tradition and progress. We did some deep thinking around terroir—that mysterious, oft-referenced concept that supposedly starts and ends in soil. But as I prodded Cyprien, he agreed terroir extends into philosophy, history, and—yes—the boardroom. The energy and ethos of a place, its leadership, and the team all seep into the bottle. That's why I've never bought the idea of "bad vintages" at places like Haut-Bailly. As long as what's in the bottle is an honest expression of what nature and experience handed you that year, it brings emotion and memory—like a great piece of music with recurring themes and intriguing variations. One of my favorite moments came when Cyprien talked about how the industry tries to please the consumer—with supermarket formula wines versus character-driven bottles. He wasn't going to pander; at Haut-Bailly, the style is distinctive, loyal to its roots, and never sacrificed for fast trends. The real reward is in education and curiosity—getting people excited about differences in vintage, terroir, and story. And as we swapped stories about wine tourism, he lit up describing the new tasting room and the personal touch they offer visitors. Every guest becomes an ambassador, every experience becomes a memory, and suddenly, the conversation around the table at home is about what happened at the château, not just what's in the glass. I have to say, trading observations and anecdotes with Cyprien made me optimistic. We're in an industry built on pleasure, memory, and shared stories. And if you ask me, keeping it honest and humble—like Haut-Bailly does—will always be the real cutting edge. YouTube: https://youtu.be/DuX-gXglUy8 #WineTalks #ChateauHaultBailly #Podcast #WineIndustry #Bordeaux #WineTourism #Sustainability #Terroir #Winemaking #WineExperience #WineEducation #FineWines #ConsumerDriven #WineEmotion #WinePleasure #WineMarketing #Sommelier #WineVintages #VineyardLife #WineConversation
Ryan holds down the studio for this special episode, welcoming John Cleveland, Marketing Director of Dardevle Lures by Eppinger. The two dive into the legendary history of one of the most iconic fishing lures ever made, how Dardevle has stayed relevant for over a century, and what it takes to keep a classic brand fresh in today's fishing world.John shares behind-the-scenes stories from the lure business, insights into marketing in the outdoor industry, and what anglers can expect from Dardevle in the future. From spoon-slinging success stories to a few laughs along the way, this conversation is packed with fishing heritage, industry knowledge, and classic Terrible Outdoorsman banter.Whether you're a hardcore angler, a history buff, or just here for a good story, this episode delivers a great mix of nostalgia, insight, and outdoorsy fun.Tune in, tie on a Dardevle, and enjoy the show.Dardevle by EppingerVanGuard VEO HD BundleVanguard Outdoors Use Code TERRIBLE20 to save 20%!We are a Hunting, Fishing & Just general Outdoors Podcast based out of Michigan that likes to have a lot of fun, Talk tactics and tell our Terrible Stories from the field or on the water. We couldn't be more excited to partner up with our friends at Wes Point Shores Resort. The place that Ryan & Bob have been going to since they were 5 years old! Follow the links below to check them out and be sure to mention the show and save 10% off your bill!Wes Point Shores FaceBookWes Point Shores InstagramWesPointShores.ComMI DNR Musky SurveyO'Wacky Tool Starter KitFishing Complete Inc Use Code: TERRIBLE & Save 20%!Terrible SwagThe Terrible Outdoorsman WebsiteTik TokInstagramFacebookFollow us on YouTube!#TerribleOutdoorsmanPodcast #DardevleLures #Eppinger #FishingPodcast #AnglerLife #FishingHistory #LureTalk #OutdoorPodcast #SpoonFishing #FishingLife #FishingCommunity #GreatLakesFishing #IceFishing #OpenWaterFishing #FishingGear #TackleTalk #PodcastLife #OutdoorLife #FishOn #ClassicLures
Angelica Wedell, Communication and Marketing Director at POLCO, joins Mariah Salazar to explore the power of resident engagement in local government. Angelica shares her insights on the Track, Engage, Assess model, highlighting how POLCO helps local governments gather accurate and reliable feedback from residents. She discusses the company's commitment to providing comprehensive community assessment surveys, including the National Community Survey, and the value of benchmark reports for comparative analysis. Angelica emphasizes the importance of building trust through continuous engagement and collaboration, ensuring that resident voices are heard and valued in decision-making processes.
PPC Strategies for Small B2B Brands to Beat Big Competitors So many B2B companies and marketing teams waste budget on tactics that don't drive results or support core business goals. Smaller B2B brands often compete against much larger companies while working with less internal bandwidth, tighter budgets, and limited resources. The key being successful lies in their ability to be strategic, efficient, and resourceful despite these obvious constraints. So how can small B2B brands outmaneuver big competitors using PPC and smarter marketing strategies? That's why we're talking to Andy Janaitis (Founder and Chief Strategist, PPC Pitbulls), who shared his experience and PPC strategies for small B2B brands to beat big competitors. During our conversation, Andy discussed the importance of foundational B2B marketing elements like high-converting landing pages, automated email flows, and a well-structured PPC strategy. He highlighted why targeted messaging and measurement are essential to compete more effectively against competitors. Andy also underscored the value of understanding B2B audience pain points, having a well-designed website, and leveraging key metrics such as first-order profitability and customer lifetime growth. He emphasized the importance of transparency and authenticity in B2B marketing strategies and advocated for a data-driven approach that achieves scalable, profitable growth. https://youtu.be/DR6d_dFfnVI Topics discussed in episode: [03:06] The Small Brand Advantage: Why being smaller allows for more targeted messaging that resonates better than broad, big-brand ads. [05:05] Avoid the Testing Trap: Why splitting a small budget across too many creative tests leads to insufficient data and wasted spend. [07:14] Winning the Auction: How the real-time ad auction rewards quality and specificity, allowing you to pay less than big brands for premium placements. [09:50] The Conversion Ecosystem: The critical role of landing pages and automated email flows in nurturing leads who aren’t ready to buy yet. [14:58] 5 Essentials for Ad Readiness: A checklist of what you need (from audience understanding to goal clarity) before launching your first campaign. [21:55] AI in PPC: How AI-driven automation has powered platforms for years and where it is heading next. [25:34] Better Metrics: Why you should look past ROAS and focus on first-order profitability and customer lifetime growth. Companies and links mentioned: Andy Janaitis on LinkedIn PPC Pitbulls Transcript Andy Janaitis, Christian Klepp Andy Janaitis 00:00 If you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service, you may be able to get folks to your site, but they’re not ultimately going to purchase for you, and that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked and people say, hey, the ads aren’t working, you know, I gotta, you know, try more creative. I gotta keep tweaking. I gotta change, you know, the different structure that some YouTube Guru told me that I need to be running, when in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp 01:04 So many B2B companies and their marketing teams waste money on marketing that doesn’t match their business goals. They go up against much larger competitors, while also having to contend with limited budgets, resources and bandwidth. So how can smaller B2B brands outsmart their biggest counterparts and win? Welcome to this episode of the B2B Marketers on the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Andy Janaitis, who will be answering this question. He’s the Founder and Chief Strategist of PPC Pitbulls, a boutique digital marketing agency that helps B2B businesses grow past seven figures through leveraging Google and Meta ads. Tune in to find out more about what the speed to be Marketers Mission is. All right, and off we go. Mr. Andy Janaitis, welcome to the show, sir. Andy Janaitis 01:50 Thanks for having me, Christian. Christian Klepp 01:51 Really enjoyed our pre-interview conversation, Andy. We talked about a lot of things that range from B2B Marketing to family and hobbies and the different cities that we’re living in, and what have you. But I am really looking forward to this conversation, because it’s something that I think a lot of people in the B2B Marketing world can relate to. And if they can’t relate, they should all right, so let’s dive right in, because I think this is going to be a really interesting conversation, right? Andy Janaitis 02:19 Definitely. Christian Klepp 02:20 Okay. So Andy, you’re on a Mission to help scale independent B2B brands with data driven Google and Meta ads. But for this conversation, I’d like to zero in on the topic of how smaller B2B brands can outsmart the bigger competitors by being strategic with PPC. If we’re going to use military terms, it almost sounds like you have to learn how to use Guerrilla warfare instead of conventional war tactics, right? So I’m going to kick-off the conversation with two questions, and I’m happy to repeat them all right? So the first question is, what is it about PPC or Pay Per Click that you wish more people understood? And the second question is, why do you think small brands fail when they try to copy big brand ad strategies? Andy Janaitis 03:06 There’s a lot, a lot there to unpack, and I think, you know, there’s, I think you touched on it there, but there’s a lot of anxiety among small brands. We work with Founders and Marketing Directors of these independent brands, and oftentimes there’s a fear of a Google Ads or Meta ads, because they say, Hey, there’s some big competitors out there in my space that are spending hundreds of thousands of dollars a month. And if I’ve got my little budget, if I’m trying to spend $5 or $10,000 a month, how do I have any chance of competing with them? You know, surely they’re going to outbid me on every single keyword, every single ad placement that I could be in, and what gets missed there is that you actually do have a big advantage in that being smaller. Your product probably has a smaller niche than you think, because you’re not distributed to everybody, you’re speaking to a smaller audience, which allows you to be much more targeted in your messaging. So in that way, where you might have some of these bigger brands that are, of course, way out investing, you that investment is being spread across so many different audiences and so many different placements, whereas you have the ability to say, Hey, I’ve got a limited budget. Let me only target, you know, the most likely people to purchase from me, and the people who are, you know, who I’m most likely to resonate with, and then give them a message that really speaks directly to them. So I think that’s the first and foremost thing to remember, is that you can take this, you know, supposedly disadvantage, and really turn it into an advantage when you when you focus in on, you know, who is your smallest, tightest, ideal client, that that you can target and speak to. I think that’s really, really important and gets missed and to your second question around, you know, the big brand tactics. I think a lot of times people see these in Instagram reels, LinkedIn posts that come up with a lot of different strategies that could work well, but are only going to work well on those larger budgets. So one great example of this. A lot of times I see people talking about creative testing and talking about needing we tested across 100 different assets, talk about, you know, let’s use AI so that we have the model in this particular influencer ad. You know, we can change the hair color and the shirt color and all these different combinations and test all these different things. The problem with that is, if you try that with a much smaller budget, you’re necessarily going to split, you know, the budget that many different ways. So say you run 100 different combinations, 100 different messages targets, you’re splitting your budget that many different ways, and you’re not building up enough data about any one of those individual combinations to make a good decision. So I always kind of tell people focus on the fundamentals. First worry about your top level messaging. What is it that really matters most and makes your product different, you know, and your really key differentiators to your to your most ideal audience, forget about, you know, button colors, or, you know, with these smaller budgets, don’t worry about testing. You know, what’s the color of the shirt that the model is wearing kind of thing, you know, you’ll have time to test those things in the future. But, you know, I think people get too caught up in those, those types of practices that, you know, big brands are spending a lot of time and money on and forget about, you know, the fundamentals themselves. Christian Klepp 06:35 Absolutely, absolutely. You brought up some really great points. I like to go back to like, two of them that you mentioned, I think the first one, short of getting too granular or getting too in the weeds, but you brought up something that I thought was really important to discuss further about, like the worry or the concern the Marketers have that people are gonna outbid us for those, for those keyboards, For example, talk us through, if you can, even from a top level perspective, how does a small B2B Company navigate through that? Because it sounds like it can. It can be an exercise that could potentially become very complex. Andy Janaitis 07:14 And the nice thing about this is it’s all automated these days. So, you know, realistically, when you are putting, you know, saying, hey, I want to run an Ad, whether it be on Google or on Meta. What’s happening is a real time auction where they’re saying, Hey, there’s this particular placement or this particular search, in the case of Google, so anybody who could possibly run an Ad on that, we’re going to let them, you know, put their ad forth and how much they’re willing to bid on it, and see, you know, who kind of gets in the top position and gets to show their ad. Now the thing that’s interesting there is it’s not based only on how much you’re about to pay for the ad. It’s also based on the quality of the ad, or how good of a match the ad is for that particular person or that particular search that’s coming in. And that’s where your ad can be more targeted, can be a higher quality ad, because it’s more specific. So you actually are going to be paying a little bit less for that placement than even some of these really big brands that are necessarily speaking a little bit broader language and not as niche down of a message. So that’s one, one big way. The other big thing is, as I mentioned, it’s in real time on every single on every single potential ad placement, or every potential search. So what that means is you probably aren’t going to compete with the big guys across all of the searches they’re running, but you don’t have to, because you may only show up, you know, you may only overlap in 5% of the placement. So where their budgets are going out there to every single potential placement or search that they could show up for, you only need to compete with them in that small, small percentage that is most relevant to your specific audience. Christian Klepp 08:55 Okay, fantastic, fantastic. Okay, second follow up question, and again, got to be careful, because we could potentially go down the deep rabbit hole with this one. But one thing that we all know about PPC is that there’s a lot behind it. And what I mean by that is, it shouldn’t be viewed as this one and done exercise. There’s a there’s a bit of an ecosystem behind it. And what I mean by that is, if somebody goes and sees the ad on Google or Meta and clicks on it, well, that clicks got to redirect people somewhere, right, be that a landing page or a website or whatnot, what’s on? What’s on the co you know, what kind of content are we talking about? What kind of CTA are we talking about? Walk us through that about why, why is it so important for B2B Marketers to understand that PPC is a component in this, this ecosystem? Andy Janaitis 09:50 That’s so, so important, and it’s, it’s important, especially as we talk about, you know, smaller brands, smaller budgets. You know, in that $10,000 to. $20,000 ad spend range. What we find is that, first of all, as you mentioned, it’s a holistic ecosystem. So, yeah, the ads are one part, and you got to make sure that you’ve got your ad copy, you’ve got your placements, you’ve got your you know, your strategy in the ad platforms down. But as you mentioned, if you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service. They’re not you may be able to get folks to your site, but they’re not ultimately going to purchase for you. And that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked. And people say, you know, hey, the ads aren’t working. You know, I gotta, you know, try more creative. I gotta, I gotta keep tweaking. I gotta change. You know, the the different structure that some YouTube Guru told me that I need to be running, when, in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have, you know, 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp 11:26 You brought up one word that I think is worth repeating. It’s nurturing, right? Like, and I think that gets, um, that gets ignored or overlooked a lot in B2B, especially like, when, when the organization’s very sales driven. So it’s all about like, volume, volume, volume, right? Like we gotta, like, I mean, just to use the the old adage of like, you know, gonna hit that phone right, or pound the pavement and just get those numbers up right? But at the end of the day, especially if we’re talking about B2B, not everybody is ready to buy at the first contact. In fact, that would, I would almost go as far as to say, like, 97%, 98% of the time, they’re not, not, they’re not in buying mode, right? They’re probably still in an investigative mode. They’re still looking at what the options are out there. They’re probably doing their own research. That’s how they have landed on those ads. So it’s to your point. It’s so important to like, nurture that at that that lead rather in a non-pushy, non-intrusive way that helps to build that trust, to give them that confidence that this is, in fact, the right company that we should be perhaps having a conversation with, right? Andy Janaitis 12:33 Exactly, yeah, and I think sometimes people spend so much time on their messaging and their differentiators, and then they forget to tell their customers that, you know, they spent all this time working through what exactly it is that made their business better than the competitor. But if you don’t take the time to, you know, set up a welcome email flow it or, you know, build a presence on build an organic presence on Google, on Instagram or Facebook, you’re not necessarily getting that message out and giving people a chance to get to know you and fall in love with your brand. So I think that’s so, so important and often overlooked. Christian Klepp 13:12 Absolutely, absolutely. You brought up some of these already, but talk to us about some of these key pitfalls that Marketing Teams should be avoiding when it comes to PPC, and what should they be doing instead? Andy Janaitis 13:24 So we talked about a few of them. You know, some of the fundamentals that exist outside of the ad ecosystem. But one pitfall that I really want to focus on, that that is really closely tied to the ad ecosystem is measurement. So making sure that once somebody hit your site, you understand where they came from and ultimately what they did so that might be filling out a lead form. That might be purchasing a product, if you’re in kind of the E-commerce space, might be adding a product to their cart. You’ve got to make sure that you’re measuring all those independent events for two purposes, one, passing that data back to a Google or a Meta is the only way that those platforms can optimize and continue to get you better and better results. And two, you need to have that data to be able to report on and understand where your ad dollars are going and whether they’re working or not. That’s how you make the decision of, should I be putting more budget into Google or into Meta or hey, are neither of them working? And I got to try something totally different that’s often overlooked. We see clients coming to us that have spent untold amounts of money, and they’re not really even sure how it worked because they weren’t measuring it in the first place. So they’re just basing it on getting the cheapest clicks possible and not focusing on, you know, really optimizing for conversion? Christian Klepp 14:44 Yeah, no, absolutely. Those are, those are some very important points. In our last conversation, you talked about these five essentials that B2B brands need to have before they run their first ad campaign. Can you talk to us about that? Andy Janaitis 14:58 Yeah, definitely. I. So yeah, I’ll kind of walk through, and I don’t know if we’ll end up on four or six, but we’ll shoot for five here. The number one thing as you’re going through or selling online, obviously, you need to have an understanding of who your audience is and who you’re going to be targeting from that and what comes out of that is having an understanding of what are the main pain points that they have, and making sure that you’re speaking to those on a really well designed website that’s designed for, I say, designed for conversion, but what I mean by that is it helps guide somebody through that buyer’s journey, taking them from the point of just getting to know your brand to understanding what you do, to understanding how you solve their pain points, and then some social proof about why you’re better than others. So a you know, understanding your audience, having a well developed website that speaks to the audience, and importantly, speaks to the real symptoms and pain points that they’re dealing with, and how you can help solve them. Number three, I would say, is measurement. That’s, that’s a big piece that, you know, we just talked about in depth, but making sure you’re understanding once somebody hits the site, what are they, you know, what are they doing? Where are they going? What pages are they viewing? Do they ultimately fill out a lead form? Do they ultimately, you know, add the product to their cart and then leave? You’ve got to be able to measure what’s happening once they hit the site. Beyond that, I would say maybe, maybe item number four will group together a lot of those other fundamentals. So things that even outside of the website, things like a nurture flow and email, a presence on social, these are all so, so important, and even if you’re focused on paid ads running to a website to get a conversion, all of these other things are going to help that process. It’s a holistic marketing process, because we know today that people see you across a number of channels. It’s not that they’re only going to see your ad, come to your website, make a decision and buy. They’re going to, you know, hopefully see your ad later on, maybe see an organic post that you made on your socials. Maybe they bump into you at a trade show or a conference, and ultimately get to your website, make the decision there so making sure that those other fundamentals, like a an email nurture flow or a good organic social present are available, and then number five, and I think this is most important. And what I see people get wrong all the time is, understand your goals. So people will say, hey, I need to run ads. I want to run ads because I want more leads. Ultimately, you know, obviously we can, can run ads, and that could be an outcome. But if you’re not able to say, you know, what type of leads do you want, why are you not getting enough leads today? What’s your capacity? How many leads can you handle? You know, what type of behaviors are you trying to get more of, whether it be leads versus, you know, sales versus, you know, people buying a purchase or even downloading a lead magnet so that we can begin the nurture process. These are all viable, viable directions to go. And if you’re not thinking through specifically for your business, what’s the very specific goal that you that you have, and more importantly, what are the constraints you have? What’s your budget? What how much creative do you have available? Do you have a team on staff that can create more creative or work with your marketing strategy, understanding the goals and the constraints? A lot of people get caught up and just say, Hey, I got to run some ads and go for it. I want more revenue, when, in reality, there’s all these different nuances to it, and you really need to know what your specific goal is. Christian Klepp 18:39 Yeah, no, no, that’s great stuff. So let me just quickly recap for the benefit of the listeners, right? So you were talking about understand who the audience is, which is, which is imperative. I mean, you know, you almost shouldn’t start anything without knowing that, right? The second one was a well developed website, and I’ve got a follow up question for you on that one. Third one is measurement. So metrics like, know what to measure, and we will have a separate question about metrics later on in the conversation. Four is nurture, flow and email and organic and a presence on social. And the last one is understanding your goals, right? Like, what is it you want to achieve with this? Right? So on the topic of websites, when you say, well, developed website, I’m I have this feeling that you’re not referring to it’s got to be this incredibly expensive and complex website. That’s not what you’re talking about, right? Andy Janaitis 19:34 No and oftentimes, the simpler it is, the better it’s going to convert. So I think that’s really important what we think about. And I think the way I think of it is, in the old days, you might have a salesperson who’s going to get in front of a potential lead and then help kind of, you know, work through the objections they might have. So hey, you know, I’m not sure this might be a little too expensive for me. Or, Hey, I’m not sure if you know, you really serve people in my niche. Or if you know you you work with somebody, somebody different. I don’t know that this is a great fit for me. And the salesperson would have all the answers, right? They would say, hey, if this is their objection, this is how we answer that. If this is their objection, this is how we answer that. This is how we tell them about how we solve their problems. In today’s day and age, you may still have some sales people, but your website needs to do a lot of that work itself. So that’s what we need to think through is, what are all the things that a buyer needs to know before they’re ready to make that purchase and make sure that we’re putting that in front of them in a way that’s super easy to understand. A confused buyer is not a buyer. There’s a better way to use that statement. I’m sure you’ve probably heard that somebody, if they find confusion, they’re not going to be ultimately making a purchase with you. So make sure it’s really, really clear what is your product or service, how does it solve the customer’s problem? And hopefully some social proof too, and making sure that there’s some confidence that you’ve solved this problem for other people, like the potential buyer. Christian Klepp 20:57 And when you say social proof, you’re, of course, referring to things like in the form of case studies, testimonials, maybe even reviews on like platforms like Clutch and the like. Andy Janaitis 21:07 Exactly. All of those are great. You know, if you have a partner badge that, hey, you’ve done good work, or you’re certified to do particular work, that could be another one. If you’ve been featured in particular publications, that can be another one. But yeah, ultimately, all of these different ways that help give confidence that you can do the job. Christian Klepp 21:24 Fantastic, fantastic. You kind of scratch the surface a little bit in the beginning of the conversation, but PPC and AI, right? I mean, you kind of, you kind of cannot avoid this topic, right? Because it permeates across the entire marketing spectrum. But you know, from your perspective and in your experience, to what degree do you find AI harmful and helpful when it comes to PPC? Andy Janaitis 21:55 So I would say, on kind of the helpful side, and this is something that’s what’s interesting is we think of AI, you know, in the last, say, three years since chatGPT released, was it three? Five was the first, you know, kind of big milestone, breaking model where people said, Oh my gosh, this is, you know, this can really do a lot of, you know, can sound like a real human kind of thing. But long before that, AI has been implemented in these platforms, in Google and Meta, and for probably the last 10 years, we’ve been moving in the direction of more automation, more AI. So earlier, we talked about that ad auction, where every single time a keyword is searched or a placement pops up on Facebook or Instagram, you have to have a particular bid of how much you’re willing to spend to get your ad there. These days, you’re not putting any of those bids in manually. You’re just telling Meta or Google, hey, here’s the budget I want, and here’s the data coming from my website to let people know if they’re purchasing or filling out a lead form or not. And now Google or Meta, go out there and run with it. You know, go ahead and optimize with the ad assets that I’ve given you and the budget that I’ve given you. Go ahead and put me wherever you need to put me in order to get the most possible, you know, results, goals that that you can and that’s all AI driven. Then it’s been that way for a long time. We’ve been moving in that kind of direction. So that’s on the helpful side. That’s where, you know, AI is really driving, driving success for us. On the hurtful side. You know, you hear a lot of times people talking about, you know, now, especially in Google, when somebody makes a search, they’re getting the information. They’re getting an answer right up front. Or maybe they’re not even going to Google. Maybe they’re in ChatGPT or Perplexity, so, Christian Klepp 23:44 It’s a summary at the top right? Yeah. Andy Janaitis 23:47 Exactly, yeah. So they don’t even need to come to your website. From a PPC perspective, there’s not that click that you can go ahead and bid on and put your ad in front of, and that can be a concern, honestly, from a services and product perspective, I find that to be a little bit less of an issue. It’s definitely more of an issue for publishers. So if you have an information content kind of business that’s really harmful for you right now, because, you know, people are getting that information without ever having to make the click onto your website. But ultimately, if somebody is going to want to hire you for your services or buy one of your products, they still have to click through at some point. They’re not necessarily making that purchase, or they’re definitely not making that purchase out of the Google results summary. That being said, the other kind of big thing, and why I’m not super, super concerned about that development, is that whether it be on chatGPT or on Google, they really haven’t started monetizing yet, and that’s where I think you’re still going to see ads up in that area, we know that you’re going to be seeing ads up there. In fact, chatGPT is already hiring up and staffing up an ad organization, so it’s just going to be one more platform, one more area where you can run ads and get in. Front of your ideal customers. Because ultimately, you know, a subscription model can work to a degree, but you know, these companies, from an economic basis, need to have ads in order to kind of fund the type of growth that they that they need to see over the coming years. Christian Klepp 25:15 Yeah, yeah, no, absolutely, absolutely, all right, previously, like when we talked about this, you mentioned this one thing, right? Kind of sounds like a song, right? Like this one metric that every B2B brand must know before scaling. So what is it? And why do you think B2B brands should have it? Andy Janaitis 25:35 So I’ll maybe take a little bit of a cop out. And they’re a couple different metrics. You know, we, especially on the e-commerce side, we look at four key metrics. One of the people get caught up when they’re thinking about on in the PPC world, a lot of times, people talk about ROAs (Return On Ad Spend) or CPA (Cost Per Acquisition/Action). So ROAs would be the amount of revenue that you’re getting in for every ad dollar your spend return on ad spend and CPA would be cost per action, or essentially, you know, if somebody is looking to get lead forms filled out, how many dollars of ad spend are you putting in for every lead form that you’re getting filled out? And those can be important metrics, but they abstract away a lot of important nuance, and it’s very possible to look good in those metrics and still not make a ton of money. So we have these four key metrics, especially on the e-commerce side, that we focus in on, and it’s things like first order profitability. So yeah, your ROAs may be high, but if it’s a lot of people making repeat purchases, you may still be spending too much money to acquire that that first customer so first order profitability is going to be the first time somebody makes a purchase. Are you profitable? Or are you not? You know that that one individual purchase even before you start to look at customer lifetime growth. Is it profitable for you? Another key metric that we look at is that customer lifetime growth. So okay, perfect. You’ve profitably gotten that first purchase, but are you building enough customer lifetime value so that over time it’s going to pay off what you had to put in to acquire that customer in the first place. Another key one that really applies, whether it be e-commerce or elsewhere, is the percentage of your revenue, the percentage of your leads that are coming from organic channels versus paid channels. So we love to focus on the paid side. We help people find scalable, profitable results in the paid channels, but if you’re too over indexed in those, if you’re getting too much of your revenue or your leads from paid channels, that tells you that you’re probably paying a little bit too much for it. And you need to develop that organic you know, from your your social from people just finding you via regular old Google search, making sure that you’re not over indexed towards the paid channel, if you want to be able to scale that profitably. Christian Klepp 28:06 Okay, okay, well, there’s some really great points, and I’m glad that you pointed that out about like, you know how everybody is very obsessed with ROAs and CPA, but there are actually, in fact, other metrics that they really should be paying more attention to, or that need, that deserve some of that limelight as well. Right? Andy Janaitis 28:23 Exactly. Christian Klepp 28:24 Fantastic. So we get to the point in the conversation, my friend, where we’re talking about actionable tips, and you’ve given us a ton already within these past like, 30 minutes. But just imagine there’s a B2B Marketer out there that’s listening to this conversation between you and I, and there are three to five things that you can tell them. You know, you can take action on this right now, right after listening to this conversation, what would those things be? Andy Janaitis 28:48 Yeah. So first and foremost, we talked about your measurement. So the action there is use GA for Google Analytics. If you don’t have Google Analytics installed on your website already. Make sure you go ahead and get that installed. It’s a free tool. There’s some other paid tools that are better in certain ways. But you know, for my money, as you’re getting started out, Google Analytics is absolutely table stakes. You’ve got to have that installed on your site and set up properly to measure the behavior of what’s what’s happening on your site. If we’re talking PPC, similar to that, is making sure that everything is technically configured correctly, so that when somebody makes executes a behavior, makes a purchase, fills out a lead form, that data is getting back to, you know, either Google or Meta. So those are, you know, kind of the some of the key things that you got to do right out the gate and GA for Google Analytics. It’s a free tool, so there’s no, really no excuse not to have that set up. The other thing that I think is a first step that a lot of folks really got to got to figure out is getting crystal clear on who your customer is, what their main pain point that you can solve is. Is, and then ultimately, what’s your goal for for ads. So those kind of three, three components all tied together a lot of times. You know, we find people that are either, hey, we’re just looking for leads, but they can’t really give a good answer on, you know, who their customers or what type of leads would be a good lead for them. Or, you know, maybe they they’re really tight on who their customer is. And they say, Hey, we just, we just got to run some ads, but understanding kind of where ads fit into overall ecosystem. How are you doing organically? How do you close the leads once you get them you know? How often do people who make that first purchase end up coming back and making an additional purchase? Make sure you understand what you’re actually trying to get out of the ads. I think that’s probably the number one thing, and you can’t do that without the measurement piece that we that we discussed earlier. But I would really, you know, kind of start from a measurement component. Make sure you understand what’s happening when folks at your site, and then, before you spend $1 in paid ads, make sure you understand what you’re trying to get out of those paid ads and what gap in your marketing, you’re trying to solve. Christian Klepp 31:02 Absolutely, and it’s such a dangerous mindset to have that, you know, we just want to quickly do this right, and we just want to, like, generate some quick leads so we can show some numbers. But if you, you know, to your point, and you’ve raised it a couple of times in this conversation, if you don’t do this heavy lifting up front with understanding who your target audience is and understanding what the actual goals of this exercise are, then all of this is gonna go like, down the drain at some point, right? I mean, like, I’ll have to tell you, this is your this is your area of expertise. But if you don’t know what you’re doing with paid ads, that budgets gonna, like, evaporate fairly quickly. Andy Janaitis 31:40 Exactly, yeah. Christian Klepp 31:42 We’re gonna move on to the soapbox question. I’m gonna say I was, I was, I was trying to think about, well, how to describe this, but, yeah, that’s the best description. What is the status quo in your area of expertise that you passionately disagree with, and why? Andy Janaitis 32:02 That’s a great question. I think we talked about some of the individual components earlier. You know, folks kind of listening to Gurus, kind of coming we still to this day, you know, have clients, or prospective clients coming in and say, Hey, I saw this YouTube video that told me I’ve got to do this. And it’s, you know, just bad advice for them kind of thing, you know, where they didn’t really, you know, get that good advice and take it one step further to see how that fits for their specific business. I think that happens all too often. The other big thing that we, we see, especially in marketing in general, I think there’s a lot of suspicion of, you know, marketing, you know, we people are really, really looking for authenticity these days. And I think there’s a fear that, you know, marketing as an industry is all about telling lies or not giving, you know, an authentic answer, trying to trick somebody into buying a product or a service. And a lot of that, you know, it’s kind of our own fault, honestly. You know, there’s a lot of Gurus out there that give the industry a bad name, when in reality, you know, all of this is about you should have a valuable product or a valuable service, and what we’re doing, you know, whether it be via paid ads or organic or you know those email nurture flows is just educating The customer on how your product authentically solves their specific pain points. So I think that’s, you know, something I would really like to kind of dispel that myth that marketing agencies say, you know, are not able to, are all charlatans and not able to give you good, authentic support. You know, we like to kind of think of it almost like when you bring your car to a mechanic, that old trusted mechanic thing, right? You don’t know what’s going on under the hood. You don’t know what that clunking sound is. So you better find a mechanic that you can trust to shoot it to you straight, not sell you something you don’t need. We like to think of ourselves like that in the marketing world, you know, in a world where there’s a lot of suspicion of the practitioners, you know, making sure that you can find somebody who is transparent and that you can trust to tell you the truth, I think that’s, you know, there’s a lot of good people out there and a lot of a lot of good businesses, agencies out there, you know, I’d like to kind of, you know, dispel that myth that there isn’t, you know, a trustworthy marketing agency that can really help you, guide your business to success, and help you find, you know, find the right answers for you, not what’s just profitable for the agency. Christian Klepp 34:33 This is gonna sound so biased coming from me, but yes, I agree with you. There are some good Marketers out there, right? I mean, we have to believe that too, because, you know, not, not all of us are, are out there to, like, just, you know, make some quick profit. In fact, like the way that I work with my clients, I always say up front, honesty and transparency. Andy Janaitis 34:52 Exactly. Christian Klepp 34:53 You know. And every time they asked me for for advice and or what I would do in this situation, I always start. Answer by saying full transparency, right? This is how I would do it, or I wouldn’t recommend you do this right now, because it’s not a good user for your budget, for example, right? And we and we know that, and we know that there are agencies out there that wouldn’t do that, right? They won’t say that, right? They’ll just say, oh, yeah, absolutely, go do it. Okay? But those relationships don’t tend to last very long in my experience. Okay, so here comes the bonus question, and we talked a little bit about this before I hit record. But rumor has it that you started your agency three months before your first child was born. So the question is, what important lesson to that experience teach you, both personally and professionally, like, like, it was almost like there was, there were two things coming into this world at that point in time as a war, right? Andy Janaitis 35:51 Yeah, it’s a great question. And certainly there’s been, you know, a lot that I’ve learned from, you know, both the business and and the parenting journeys, you know, I think kind of the crossover there, you know, we think about, like, the time component, right? You know, there’s only so many hours in the day. One big thing is, it definitely gives you perspective. You know, we always think about, you know, the perspective, hey, family matters the most and kind of what it means to, you know, now I know what’s really important, as opposed to getting worried or bent out of shape about, you know, some of the little things. But I think that really applies to the whole, you know, the holistic person, and, you know, the whole lifestyle, whether it be, you know, how we spend time with family or how we spend time, you know, working on the business and growing the business, it really forces you, because you have a limited time horizon, you know, forces you to kind of really focus in on what’s most important and not waste your time on, you know, either spending time on the things that aren’t going to be impactful or don’t matter so much, and especially not wasting your worry and your anxiety on, you know, things that are going to solve themselves and you really don’t need to be worried about. Christian Klepp 37:04 And just my two cents worth, because we kind of both started our businesses around the same time, but it kind of teaches you to prioritize and manage your time a little bit better. Not that we didn’t know how to manage our time previously, but it’s a different type of time management, right? Like, time management to take care of the family and time management to, like, run the business. Right? Andy Janaitis 37:26 Exactly. Yep. Christian Klepp 37:28 Yeah. No. Fantastic, fantastic. Andy, this has been such a great conversation. I really enjoyed it. Thanks so much for coming on and for sharing your experience and expertise with the listeners. Please. Quick intro to yourself and how folks out there can get in touch with you. Andy Janaitis 37:43 Yeah, so we’re at ppcpitbulls.com at PPC Pitbulls. We’re really focused on helping e-commerce Directors, Marketing Directors, and just small businesses in general, figure out, you know, kind of demystify the world of digital marketing, and go from confused, not knowing where the next dollars are going to come in, to having a really good, stable strategy, and, you know, confidence in, you know, a strategy for profitable growth. So if you want to learn more, come check us out. We’ll actually have a special page, ppcpitbulls.com/mission, and that will be for listeners of this particular podcast. I talked about those four key metrics that we really care about. We’ve got that all put down in kind of a self guide that you can go through. We call it our paid ads reality checklist you can go through step by step. And I’ll show you exactly how to calculate each one of those metrics and how to analyze it on the back end. If that’s too much for you, can always just book a time with me too. I love sitting down with and meeting new small businesses, learning about your niche and you know, talking about where you can go next with your digital marketing. Christian Klepp 38:52 Fantastic, fantastic. So once again, Andy, thanks so much for coming on. Take care, stay safe and talk to you soon. Andy Janaitis 38:59 Talk to you soon. Thanks for having me.
Alisha was born and raised in Wyoming and graduated from the University of Wyoming with a BA in Psychology and Communications. Alisha then moved to Boise, Idaho where she spent most of her career as Development and Marketing Director for Saint Alphonsus Hospital. After 10 years in Boise, she returned to Wyoming to be the Executive Director of the Wyoming Medical Center Foundation. Alisha focused on capital projects such as building a new tower for the hospital and wellness center as well as specific programs such as providing support for cancer patients and a hospitality house for out of town patients. In 2017, Alisha became the Executive Director of the Child Development Center. The CDC serves over 700 children with early intervention therapies, preschool services, and free development screenings for the community. In 2024, Alisha received her Master's in Curriculum and Instruction as well as her Early Childhood Special Education Endorsement from the University of Wyoming. Alisha has sat on Wyoming's Early Intervention Council, the Wyoming State Bar Board of Professional Responsibility, Wyoming's Charter for Plans of Safe Care, and Wyoming's Department of Family Services Steering Committee. She leads a staff of 120 and through her leadership has a 90% staff satisfaction rating. The CDC has excelled under her leadership by opening an outpatient clinic for children birth to twenty-one years of age, a pediatric audiology clinic, and a quick care clinic. The CDC has received number one preschool and development center from Oil City News and the Casper Star Tribune, the State of Wyoming's Model Program for Inclusion, and won the Daniels Fund Salute to Excellence Award. In her spare time Alisha enjoys spending time with her husband Mike and two boys, Max, and Micky, in Wyoming's great outdoors.
What are the benefits of being a member of Lutheran Federal Credit Union? The Rev. Tom Schlund (Synod Relations & Marketing Director, Lutheran Federal Credit Union) joins Andy and Sarah to talk about why someone would want to join LutheranFCU and who is eligible to participate. Pastor Schlund also shares about the new Relationship Rewards program, explaining the benefits available at each level, and how members can take advantage of these rewards. Learn more at lutheranfcu.org/relationshiprewards#Perks. As you grab your morning coffee (and pastry, let's be honest), join hosts Andy Bates and Sarah Gulseth as they bring you stories of the intersection of Lutheran life and a secular world. Catch real-life stories of mercy work of the LCMS and partners, updates from missionaries across the ocean, and practical talk about how to live boldly Lutheran. Have a topic you'd like to hear about on The Coffee Hour? Contact us at: listener@kfuo.org.
Mallory Willsea sits down with Erin Fields, Marketing Director at Ologie (and former Enrollify team member), to explore the shifting role of AI video in higher education marketing. Together, they dissect the creative possibilities, strategic risks, and trust considerations emerging from tools like Sora, while tackling how marketers should use AI video as an ideation engine—not a shortcut to storytelling. This conversation offers a grounded, forward-looking take on how higher ed marketers can responsibly and creatively integrate AI video into their workflows.#NotJustaCadburyAd with Shah Rukh Khan - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
“Latin America doesn't just belong in SEG; it can help shape SEG's future. And SEG, in turn, can help shape a more connected and innovative future for geoscience in our region.” Fernanda Hermes, SEG's Latin America Market Development & Engagement Manager, shares how Latin America is becoming a key contributor to global geophysics through its geological diversity, energy transitions, and active student communities. She explains how local partnerships and regional presence help SEG better support members and expand opportunities. Her insights show a region full of talent, ambition, and momentum for the next decade of applied geophysics. KEY TAKEAWAYS > Latin America is central to emerging sectors such as geothermal, CCS, critical minerals, and near‑surface studies. > Strong student chapters and local societies are driving community, visibility, and professional growth. > SEG's regional presence builds trust, strengthens partnerships, and opens new opportunities for collaboration. GUEST BIO Fernanda Hermes holds a degree in geophysics from Fluminense Federal University (UFF) and is currently completing her Master's degree in Ocean and Earth Dynamics with a focus on onshore seismic data processing at GISIS/UFF. Fernanda previously volunteered with SEG as Marketing Director (2021-2023) of the Geoscientific Student Chapter (GSS-SEG). Fernanda is passionate about innovation, collaboration, and continuous learning. RELATED LINKS * Connect with Fernanda on LinkedIn at https://www.linkedin.com/in/fernanda-clara-hermes/. * Read President's Page: SEG's renewed focus in Latin America by Jim White at https://doi.org/10.1190/tle44110822.1.
In this episode of the AgNet News Hour, hosts Nick Papagni, “the Ag Meter”, and Lorrie Boyer deliver a wide-ranging discussion on the most pressing issues facing agriculture at both the state and national levels. The show opens with California weather updates and a look at renewed activity from the USDA under the Trump administration, including export reports, WASDE data, and growing attention on agriculture policy. A major theme throughout the episode is farm labor and immigration reform. The hosts stress the urgent need for practical solutions that protect long-term agricultural workers while ensuring accountability and legal pathways for employment. Water policy, regulatory burdens, and the widening gap between production costs and farm income are also highlighted as critical challenges, especially for California growers facing some of the strictest regulations in the world without corresponding price support. The conversation also addresses concerns over imported produce undercutting U.S. farmers, including calls for a federal investigation into alleged Mexican strawberry dumping. Papagni and Boyer emphasize the importance of protecting domestic agriculture and ensuring American farmers can compete on a level playing field. World Ag Expo Spotlight A centerpiece of the episode is an in-depth interview with Megan Lawson, Marketing Director for the World Ag Expo, taking place February 10–12 in Tulare, California. Lawson explains why the World Ag Expo is the largest agricultural trade show in the world, featuring more than 1,200 exhibitors, representation from over 70 countries, and 2.6 million square feet of exhibit space. The hosts and Lawson discuss cutting-edge automation, driverless tractors, drones, irrigation systems, and the highly anticipated Top 10 New Products Competition. The event's strong focus on education, youth involvement through FFA, and support of local nonprofits through food vendors underscores its importance beyond just equipment sales. Farmers and non-farmers alike are encouraged to attend and experience the future of agriculture firsthand. Propane Innovation & Farm Energy Solutions The final segment features AgNet Media's Dale Sandlin in conversation with the Propane Education Research Council. The interview explores propane's growing role in agriculture, including cost-saving opportunities, backup power generation, irrigation engines, and emerging technologies such as steam soil treatment and flame weeding. With increasing strain on the electric grid, propane is presented as a reliable, affordable, and scalable energy solution for farms of all sizes. Grant opportunities through the Propane Farm Research Program and USDA programs are also discussed. Final Takeaway This episode reinforces AgNet West's pro-farmer mission—highlighting policy, innovation, and real-world solutions that help agriculture remain productive, competitive, and sustainable in a rapidly changing landscape.
Our guest this week is a former Professional Surfer, Professional Tournament Angler, and Surf broadcaster/commentator. He first made his mark in the surfing world with a highly respected seven-year pro career, earning four event wins along the way.Following his competitive career, he spent more than a decade with his main sponsor, Quiksilver, working his way up through team and marketing roles to become Marketing Director. Many fans also recognize his familiar face and voice as a broadcast personality for the World Surf League.When he's not traveling to surf contests, he's competing at the highest level in professional fishing and stacking accomplishments just as impressive as his surf career. His accolades include 2022 Angler of the Year, 17 Top-10 finishes, 5 tournament wins, an MLF Cup appearance, and the 2015 National Championship.We're pumped to hear his incredible story and talk about his business for private guided fishing experiences. We welcome to the show Mr. Todd “Kliney” Kline.https://toddklinefishing.com/
HAPPY LOL-IDAYS! On this episode of Latinos Out Loud, Rachel gets a visit from San Antonio culture curator, founder of Puro Pinche and long-time friend, Stephanie Guerra, during her visit to the big apple. The two catch up and chat all about what Stephanie has been up to, including her new role as Marketing Director for San Antonio Sports and Brand Ambassador for chain store, H.E.B. Find out just how far back their friendship goes, and hear stories on their adventures when Rachel's previous career took to San Antonio. Follow Stephanie Follow Rachel Follow Latinos Out Loud #PuroPinche #LatinosOutLoud #Podcast #Comedy #LatinoStories #Latinos #Loudcomedy #UrbanLifestyle #Texas #LatinoCulture #LaughOutLoud
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