Podcasts about marketing directors

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Best podcasts about marketing directors

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Latest podcast episodes about marketing directors

Making a (Multi) Million Dollar MedSpa
Episode #70 - The Strategy Behind AesthetiCare's $3.7M Open House with Karen Cobb

Making a (Multi) Million Dollar MedSpa

Play Episode Listen Later Nov 12, 2025 93:59


In this episode, Kathy Taranto sits down with Karen Cobb, Marketing Director at AesthetiCare Medspa, to discuss the planning, strategy, and execution behind one of the most successful events in the aesthetics industry—the End of Summer Party/Annual Open House.Karen shares how this event has grown from small beginnings into a massive annual celebration, generating $3.7 million in revenue and 400+ new leads this year alone. From marketing and logistics to teamwork and follow-up, she walks through how the AesthetiCare team turns one week into a record-breaking success.Talking PointsThe story behind AesthetiCare's End of Summer PartyWhat it takes to plan a large-scale eventMarketing strategies that drive attendance and salesHow the team prepares for successPost-event follow-up and lessons learnedResources MentionedAesthetiCare Medspa MINT AestheticsCosmetic Physician Partners (CPP) Ad Links & MentionsOnline E-coursesEvents: Big, Small & Virtual E-courseSuperstar Staffing E-courseTuesday TrainingRenee John UniformsInterested in sponsoring the Making A (Multi) Million Dollar Medspa Podcast? We are opening up our sponsorship opportunities to select companies for the 2026 seasons. To inquire and learn more, email us at tori@mintaesthetics.com.

Predictable B2B Success
Intel, MIT and Sonys Secret to 300% Better B2B Event ROI

Predictable B2B Success

Play Episode Listen Later Nov 11, 2025 50:00


What does it take to turn chaotic, costly B2B events into powerful engines of ROI and connection? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Hailey Ingraham, Marketing Director at Event Cadence, a fast-growing event management platform trusted by organizations from MIT to Merck. Hailey Ingraham shares her journey from content marketing newbie to director, revealing the storytelling secrets that not only build communities but drive tangible, measurable business outcomes from in-person, virtual, and hybrid events. Discover the unexpected strengths that niche specialization can unlock, why evolving your event strategy is more than just survival, and how technology, when applied thoughtfully, can enhance connection rather than replace it. Hailey Ingraham gets candid about overcoming industry challenges, such as the notorious struggle to prove ROI, and shares practical tips for making your next event more data-driven, engaging, and memorable. Plus, hear about the creative giveaways that attract attention at crowded trade shows and why storytelling remains the ultimate marketing superpower. Whether you're an event manager, marketer, or B2B leader, this episode will spark fresh ideas about the future of events and the art of driving real results. Some topics we explore in this episode include: Storytelling in B2B Marketing – How narrative drives engagement and sales.Adapting in Event Management – Pivoting business strategies amid industry shifts, especially during COVID-19.Measuring Event ROI – Solutions and challenges for proving event value.Technology's Role in Events – Enhancing attendee experience with features and real-time updates.Focusing on Niche Audiences – The impact of starting with life sciences/pharma and expanding.Customer Success & Word-of-Mouth – Building growth through support and satisfied clients.Event Data & Business Intelligence – Using analytics and AI for decision-making and optimization.Content Creation & Customer Stories – Creating relatable, engaging material based on customer feedback.Balancing Automation & Human Touch – Ensuring tech enhances, not replaces, human interaction.Growth Strategies – Trade shows, partnerships, and thought leadership as drivers for business expansion.And much, much more...

Productivity Mastery
Ex. Coca-Cola Marketing Director on Strategy and Growth | Productivity Mastery #229 with Kristijan Matijašević

Productivity Mastery

Play Episode Listen Later Nov 10, 2025 68:11


The Infinite Escape Room
Puzzle Creators React: It's Always Sunny in Philadelphia

The Infinite Escape Room

Play Episode Listen Later Nov 9, 2025 43:05


In this new series, we put our professional puzzle design experience to good use and look at escape rooms in film and TV as if they were real escape rooms. In this podcast we're looking at the escape room episode of It's Always Sunny in Philadelphia, "The Gang Escapes". Follow Mairi, Jamie, and special guest Alex Hylands-White as they put the room through its paces and discuss what improvements they'd make to make it a better escape room. Alex brings a wealth of escape room experience through his work as a designer at Clockwork Dog and Marketing Director at COGS. COGS is a show control software and hardware platform used to create and manage interactive live experiences like escape rooms, haunted houses, and immersive theater. It allows operators to easily design automated puzzles, control effects such as lights and sounds, and manage hardware like sensors and locks through a user-friendly interface, all without requiring complex programming skills. Hosts: Jamie Gibbs, Mairi Nolan Special Guest: Alex Hylands-White, Marketing Director of Clockwork Dog and COGS Editor: Jamie Gibbs All links to our social media profiles and our Patreon programme over at https://linktr.ee/theinfiniteescaperoom

The Underground
Lee Connelly & Sipcam's Nigel Thompson on Schools, Greener Gardening, and Innovation

The Underground

Play Episode Listen Later Nov 6, 2025 55:39


Recorded at Glee 2025, Phil Wright and Kate Turner sit down with Lee Connelly, the Children's Gardening Coach (formerly Skinny Jean Gardener), and Nigel Thompson, Sales & Marketing Director at Sipcam Home & Garden, to explore how the trade can engage families, support schools, and modernise product ranges for today's consumer. Expect practical ideas for garden centres, insight on brand-building as a challenger, and new product thinking across outdoor and houseplant care. What you'll hearSchool gardening at scale: Lee's 2025 tour reached 10,000 children in a single week across 30 schools, sparking classroom-to-home participation and long-term follow-up with teachers. He argues for sustained brand investment in primary as well as secondary to seed future gardeners and employees. Making garden centres true family destinations: low-cost activities that create reasons to dwell, learn and buy—without feeling like a “kids' corner” bolt-on. Greener gardening in practice: Nigel outlines Sipcam's focus on ecofective®, simplifying purchase and sell-through for retailers while keeping efficacy front and centre.Challenger brand mindset: why being smaller enables creative risk-taking, sharper points of difference, and faster iteration. From activation to legacy: how Sipcam partnered with Lee (30 schools supported in total, with the team volunteering locally) to prioritise impact over quick-win influencer content. GuestsLee Connelly — The Children's Gardening Coach. Campaigning to get gardening into the curriculum and designing joyful, memorable experiences that stick with kids and teachers. https://www.childrensgardeningcoach.co.ukNigel Thompson — Sales & Marketing Director, Sipcam Home & Garden. Steering ecofective®, Fito and Get Off with a “greener gardening” strategy and a challenger's eye for distinctive propositions. https://www.sipcamhg.co.uk

Succession Stories
221: How to Finance a Business Transition or Acquisition, David Miller

Succession Stories

Play Episode Listen Later Nov 2, 2025 36:48


What does it take to finance a business transition or acquisition? In this episode, Laurie Barkman sits down with David Miller, Executive Vice President at Enterprise Bank, to demystify lending for business owners — from SBA loans to insider buyouts. David shares how banks assess deals, why management continuity matters most, and how entrepreneurs can become "bankable" when it's time to grow or exit.

The Homeschool Show with NCHE
Episode 186  Homeschool & Chronic Illness or Trauma Part 2, National Homeschool Day of Prayer

The Homeschool Show with NCHE

Play Episode Listen Later Nov 2, 2025 34:14


In this episode of The Homeschool Show, Amanda continues the conversation on homeschooling with chronic illness or trauma, joined by Diane Helfrich (NCHE's Development Director) and Jennifer Smith (NCHE's Marketing Director) as they share their personal experiences and encouragement.

Copper State of Mind: public relations, media, and marketing in Arizona
From Arizona to Africa: Global PR Trends & Kenyan Culture at the PRGN Conference in Nairobi

Copper State of Mind: public relations, media, and marketing in Arizona

Play Episode Listen Later Oct 31, 2025 18:32 Transcription Available


Abbie Fink and Adrian McIntyre reflect on their recent visit to Nairobi, Kenya, for the Public Relations Global Network (PRGN) conference, a gathering that brought together PR and communications professionals from across the globe. They share stories of connection and discovery, from the warmth and hospitality of the Kenyan people to the vibrant cultural pride that infused every interaction. What stood out most wasn't just the professional insights, but the personal connections that made the experience unforgettable. The conversations in Nairobi underscored how universal many of today's challenges are. Topics like the rise of AI, shifting trade dynamics, and the persistence of misinformation affect communicators everywhere, regardless of geography. Hearing from African business leaders and international executives alike offered fresh, nuanced perspectives on how different regions are adapting to change while staying rooted in shared values of transparency and trust. The episode also explores how emerging tools like AI and podcasting are reshaping the future of global PR. As Adrian and Abbie note, these technologies open new doors for storytelling, connection, and creativity, but they also demand continuous learning and adaptability. Ultimately, the trip to Nairobi was a reminder that global collaboration is as much about people as it is about progress, and that meaningful growth happens through shared experiences, empathy, and genuine human connection. Read the transcript and notes for this episode on our website. Key Takeaways PR professionals around the world are grappling with similar challenges, from misinformation to the rapid evolution of AI and global trade shifts. The PRGN conference in Nairobi demonstrated how authentic human connection and cultural exchange can strengthen global collaboration. Insights from African business leaders and international peers revealed fresh approaches to common industry challenges. Discussions focused on how emerging technologies like AI and podcasting are transforming the way communicators tell stories and engage audiences. Genuine relationships and shared experiences remain at the heart of effective communication and lifelong professional growth. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies...

DOTJ - Drinking On The Job
Episode 296:Jean Garandeau, Managing Director of Champagne Jacquesson + Sales & Marketing Director at Artémis Domaines.

DOTJ - Drinking On The Job

Play Episode Listen Later Oct 27, 2025 38:09


Send us a textJean Garandeau joined Château Latour in February 2010  and is the  Sales & Marketing Director. He is also in charge of sales and marketing for Artémis Domaines Vineyards as well as Managing Director of Champagne Jacquesson. He's the busiest man in wine business. Check out the website: www.drinkingonthejob.com for great past episodes. Everyone from Iron Chefs, winemakers, journalist and more.

The Take Home Podcast
Drive Clarity with Rob Sender

The Take Home Podcast

Play Episode Listen Later Oct 24, 2025 63:44


This week I was so lucky to sit down with Rob Sender, Trinity University alumnus '99, for the Living Leadership Interview segment. After leaving Trinity he earned a Master's degree in Sports Sales from Baylor University which segued into a first job in Minor League Baseball. Following many years on the agency side, Rob has found a home as the Senior Brand and Marketing Director with the Dallas Cowboys. The conversation weaves from managing one of the most iconic brands in the world, his time and Trinity, and his thoughts on the Situational Leadership model, his leadership philosophy, and principles. He describes the impact of mentors he had at Trinity and those in his professional life since. Rob indicates that one can become a great leader through being exposed to lots of different leadership styles and leader personalities and at the end of the day curiosity should be the "coin of the realm." I truly appreciate how he describes the need to tinker, the need to "test and learn" and why all of us should manage our networks.  The episode concludes with my lecture on chapter 5 of the 10th edition of Peter G. Northouse's "Leadership: Theory and Practice." During the segment, I provide an overview of Hersey and Blanchard's Situational Leadership Model, discuss details about the connection between a leader's style and the follower's developmental level, and why it's essential that leaders engage in conversations with their team members. Let me know your reactions to my chat with Rob. Reach out to both of us on LinkedIn and let's keep the conversation going.

Running Around Charlotte
Adam Bratton

Running Around Charlotte

Play Episode Listen Later Oct 23, 2025 29:08


Adam Bratton is not what you'd call a man about town. He's also about the woods, the trails, the water – or just about anywhere else that's outside. If you ask us, that makes him a pretty good fit for his role as Marketing Director at Recover Brands.  To catch you up real quick, Recover Brands has been on a 15 year mission to lighten the impact that apparel and woven goods have on the planet. And, if you've participated in events running around Charlotte, and other places, too – you might have run or walked away with a Recover Brands tee. Yes, that includes the Novant Health Charlotte Marathon!  We caught up with Adam at the Charlotte Convention Center – and we'll explain why – on this episode of the Running Around Charlotte Podcast! 

Backcountry Marketing
Why Your Campaigns and Branded Content Aren't Working

Backcountry Marketing

Play Episode Listen Later Oct 22, 2025 54:46


Some brands treat branded content and campaigns as separate things, one emotional or value-driven, and the other transactional. But what happens when they work together?   In this episode, Trent Marsh, Marketing Director at Riton Optics, joins me to unpack what he calls the marketer's trap, when teams invest in strategies they wouldn't engage with themselves.    Trent shares how to break that cycle by pairing campaigns and content to serve the same purpose, building trust, emotion, and results simultaneously. We discuss how data has given leadership "ammo to kill branding," why every channel deserves a role in your mix, and how omnichannel marketing makes small budgets feel bigger.   You'll also hear why brand coherence matters more than novelty, how to find and keep the right on-camera personality, and why every strong brand needs both campaigns that convert and content that connects.   About: This podcast is produced by Port Side, a creative production studio creating video strategy + production for active brands, rooted in emotion.  Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show?  Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here.  

Business School for the Rehab Chiropractor
What To Do When Your Marketing Isn't Working (And You Already Work 60+ Hours A Week...) With Hannah Matheson

Business School for the Rehab Chiropractor

Play Episode Listen Later Oct 22, 2025 25:35


If your marketing has ever flopped — your posts tanked, your ads stopped converting, or your workshop seats didn't fill — this episode is for you.   In this episode, Hannah Matheson, Marketing Director at Rehab Chiro, breaks down the exact framework our team uses when marketing stops working.   Instead of panicking, scrapping everything, or assuming you're “just bad at marketing,” you'll learn how to diagnose the real problem and fix it fast — using a simple three-step system that we use inside our own business.   Here's what you'll learn:   - The 3R Framework to get your marketing back on track: Reuse, Refresh, Refine. - Why “marketing is always a test” (and what that really means when results drop). - How to rebuild trust in your audience when engagement falls off. - The single biggest mistake most clinicians make when trying to fix their marketing.   Whether your ad performance has tanked or your content just isn't landing, this episode gives you a roadmap to figure out why — and get back to generating leads and new patients again.     If you've been listening for a while and getting value from the podcast — but haven't taken Chiro Biz 101 yet — now's your chance. Our clients are averaging 177% growth, and you can too.  

Influencer Marketing Talks
The Power of Passion Communities: Inside the Male Creator Movement

Influencer Marketing Talks

Play Episode Listen Later Oct 22, 2025 24:54


Hunting, fishing, and outdoor life might sound like niche interests, but they're powered by a community built on passion, expertise, and shared values.  In this episode, we dive into how brands connect with male audiences through authentic storytelling, and the creators and ambassadors who bring those stories to life. Together with Sarah Winckel, Marketing Director at Jaktia, Scandinavia's leading retail chain for hunting, fishing, and outdoor life, we unpack how authenticity, community, and long-term creator partnerships can transform even the most traditional categories.  Tune in to learn:  How to connect with male audiences through stories that feel real and relevant What brands can learn from creator-driven ecosystems built on trust and credibility How to build content that connects — not just converts  An honest conversation about what makes communities tick, and what every brand can learn from the creators who truly understand their audience. 

Spotlight on the Community
Veterans Memorial to Salute 250-Year History of the Navy and Marine Corps in San Diego County

Spotlight on the Community

Play Episode Listen Later Oct 22, 2025 26:13


Neil O'Connell, Executive Director of the Mt. Soledad National Veterans Memorial, and Trevor Wessman-Lavelle, Marketing Director, chat about the Memorial's Saturday, November 8 Veterans Day Ceremony that salutes the 250-Year history of the Navy and Marine Corps in San Diego County.About Spotlight and Cloudcast Media  "Spotlight On The Community" is the longest running community podcast in the country, continuously hosted by Drew Schlosberg for 19 years.  "Spotlight" is part of Cloudcast Media's line-up of powerful local podcasts, telling the stories, highlighting the people, and celebrating the gravitational power of local.   For more information on Cloudcast and its shows and cities served, please visit www.cloudcastmedia.us. Cloudcast Media | the national leader in local podcasting.   About Mission Fed Credit Union  A community champion for over 60 years, Mission Fed Credit Union with over $6 billion in member assets, is the Sponsor of Spotlight On The Community, helping to curate connectivity, collaboration, and catalytic conversations.  For more information on the many services for San Diego residents, be sure to visit them at https://www.missionfed.com/

Rutherford Issues Podcast
Pet Wellness Unleashed: Expert Tips & Boo Bash Fun with Katie Peachey from Beesley Animal Foundation

Rutherford Issues Podcast

Play Episode Listen Later Oct 22, 2025 17:25


Join host Bryan Barrett for an engaging interview with Katie Peachey, Marketing Director at the Beesley Animal Foundation and Clinic, in celebration of National Pet Welln

The Coaster101 Podcast
You Guys Know Any WingZ? Adam Sandy Returns!

The Coaster101 Podcast

Play Episode Listen Later Oct 21, 2025 51:52


Unless you've been living under a rock, you might notice that Zamperla's Roller Coaster department is on a bit of a hot streak in the recent past. This week on the podcast, we got to talk to one of the people who gets to sell these attractions - Adam Sandy, Roller Coaster Sales & Marketing Director for Zamperla. Adam joins Andrew to talk all things Zamperla, including Top Thrill 2, the new Naruto-themed Family Thrill Launch coaster coming to France in 2026, the Double Heart Model's impending Asian debut, and just what we might see from Zamperla at next month's IAAPA Expo. We also dive a little into flat rides - including Zamperla's newest "instagram superstar" - WingZ, which will make its debut on the show floor! You can connect with the show by hitting us up on social media @Coaster101: Facebook  |  Twitter  |  Instagram. We also have a website, if you're into that sort of thing: www.coaster101.comAlso, be sure to subscribe to the podcast so you don't miss an episode! And please give us a rating and review wherever you listen, it helps new listeners find us!Find the latest and greatest Coaster101 and theme park-inspired merch at coaster101.com/merchThanks to JMMD Entertainment for providing our theme song. For more on them, check out jmmusicdesign.com.

Copper State of Mind: public relations, media, and marketing in Arizona
Honesty and Integrity for PR Pros in the Post-Truth Era with Samantha Villegas

Copper State of Mind: public relations, media, and marketing in Arizona

Play Episode Listen Later Oct 17, 2025 33:31 Transcription Available


Dishonesty and deceit have become the defining features of much communication today, in politics and business alike. What are public relations professionals to do?Samantha Villegas joins Abbie Fink and Adrian McIntyre to talk about PR ethics in a post-truth era. She talks about the importance of ethical standards, the impact of misinformation, and strategies for discerning truth.And perhaps most importantly, Sam touches on the importance of courage in standing up against dishonest practices and the necessity of critical thinking to combat disinformation.Read the transcript and notes for this episode on our website. Key Takeaways The normalization of lying creates a challenging environment for PR professionals committed to honesty. Ethical communication is fundamental to the integrity of public relations and should prioritize the public good. PR professionals must develop a keen awareness of red flags indicating dishonest communication. Effective communication strategies must involve critical analysis and an unwavering commitment to ethical standards. Courage is essential when standing up for truth in professional settings, even when it means dissenting from the official narrative. About the Guest Samantha Villegas is an award-winning communications and outreach executive, with over 30 years of experience in public communication and participation. Sam is a member of Raftelis' Strategic Communications Practice, helping utilities and local governments develop relationships and engage equitably with their stakeholders around critical topics like affordability, public health, and environmental protection. She counsels executives through programmatic changes, strategic planning, and reputational crises, and she designs and implements strategic communication and stakeholder engagement programs that bring diverse interest together in support of efforts that benefit communities' triple bottom line. Prior to Raftelis, Sam led communications programs at American Water, Loudoun Water, and for EPA's Office of Water. Sam also owned her own communications agency for seven years, serving clients in the water sector, including AWWA, WRF, ASDWA and several utilities. Sam is actively involved in AWWA, WEF, NACWA, and PRSA (the Public Relations Society of America). She holds a master's degree in environmental policy from Johns Hopkins University, she is accredited in public relations from PRSA and a member of its College of Fellows, and she holds certificates in public participation from the International Association of Public Participation. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by

Staffing & Recruiter Training Podcast
TRP 275: Growing Key Clients: The Low-Hanging Fruit of BD with Kevin Wheeler

Staffing & Recruiter Training Podcast

Play Episode Listen Later Oct 16, 2025 26:33


In this episode of The Rainmaking Podcast, Scott Love welcomes back Kevin Wheeler, a seasoned business development consultant with over 30 years of experience advising law and professional services firms on strategy, marketing, and client growth. Together, they explore “Growing Key Clients: The Low-Hanging Fruit of Business Development.” Kevin explains that most firms overlook their most lucrative opportunities—their existing clients. Rather than constantly chasing new business, firms can achieve greater profitability by deepening relationships with key accounts and institutionalizing client management. Kevin outlines the major barriers preventing firms from capitalizing on these opportunities, including compensation structures that reward origination over collaboration and a lack of leadership support for client-focused strategies. He provides a roadmap for building a strong key client program: secure buy-in from firm leadership, appoint dedicated client relationship partners, conduct regular client listening interviews, and link compensation to client growth goals. By developing structured account plans, engaging clients directly for feedback, and mapping relationships strategically, firms can uncover untapped opportunities, strengthen retention, and create long-term growth. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/unWLu82HdqY ----------------------------------------

Leadership on the Links
076 | Women Leading Change: The Next Chapter for Private Clubs with Taylor Malantonio

Leadership on the Links

Play Episode Listen Later Oct 16, 2025 22:00


Summary When former teacher Taylor took a summer job at a public golf course in Delaware, she never imagined it would launch a rewarding career in the private club industry. Now serving as Membership and Marketing Director at Kings Creek Country Club in Rehoboth Beach, Taylor shares how curiosity, culture, and connection shaped her journey from the classroom to club leadership. In this episode, Tyler and Taylor talk candidly about the evolving role of women in golf, redefining HR beyond policy, and why flexibility and trust are critical to retaining top talent. Taylor also highlights how seeing women in leadership roles has transformed her perspective—and why representation matters for the next generation of club professionals. Visit Bloom Golf Partners here. What You'll Learn: How an unexpected summer job led to a full-time career in private clubs The impact of redefining HR around culture and employee engagement Why trust and autonomy drive stronger teams The growing visibility of women in leadership roles across the club industry How clubs can become more attractive career destinations for women Taylor's take on flexibility, work-life balance, and what truly makes a club a “fun place to work” Check out Bloom Golf Partners research here. Links

Crypto Hipster Podcast
How Focusing on Sustainability and Every Day Eco-Actions Can Help Us All Do Web3 Better, with Anthony Day @ VeChain (Audio)

Crypto Hipster Podcast

Play Episode Listen Later Oct 16, 2025 38:03


Anthony Day -  Marketing Director at VeChainAnthony is the Marketing Director for VeChain and brings 20 years' experience in innovation, technology delivery and growth. Focused purely on Web3 and Blockchain technology since 2017, he has held leadership roles at Deloitte, IBM, Polkadot (Parity) and Input Output (Midnight).Alongside his work with VeChain, Anthony hosts the popular Blockchain Won't Save the World Podcast and is a growth and strategy advisor to exchanges, DeFi and Gaming start-ups, and Sports businesses.

Crypto Hipster Podcast
How Focusing on Sustainability and Every Day Eco-Actions Can Help Us All Do Web3 Better, with Anthony Day @ VeChain (Video)

Crypto Hipster Podcast

Play Episode Listen Later Oct 16, 2025 38:03


Anthony Day -  Marketing Director at VeChainAnthony is the Marketing Director for VeChain and brings 20 years' experience in innovation, technology delivery and growth. Focused purely on Web3 and Blockchain technology since 2017, he has held leadership roles at Deloitte, IBM, Polkadot (Parity) and Input Output (Midnight).Alongside his work with VeChain, Anthony hosts the popular Blockchain Won't Save the World Podcast and is a growth and strategy advisor to exchanges, DeFi and Gaming start-ups, and Sports businesses.

Service Business Mastery - Business Tips and Strategies for the Service Industry
The Franchise Growth Playbook for Service Business Owners to Scale Smart in 2025 with Adam Terranova

Service Business Mastery - Business Tips and Strategies for the Service Industry

Play Episode Listen Later Oct 15, 2025 43:44


The Passle Podcast - CMO Series
CMO Series Live Special: The Art of Cross-Selling

The Passle Podcast - CMO Series

Play Episode Listen Later Oct 14, 2025 47:31 Transcription Available


Cross-selling remains one of the biggest growth opportunities for professional services firms, yet cultural silos, lack of trust and missed client insights mean many struggle to get it right. Join this panel of professional services marketing and BD leaders as they unpack the biggest challenges and opportunities in cross-selling today. Recorded live in London, Will Eke hosts Sadie Baron (Interim CMO, TLT), Barney O'Kelly (Head of Solutions & Product Marketing, AlixPartners), Peter Skinner (BD & Marketing Director, Wedlake Bell) and James Davidge (Head of Origination, Taylor Wessing) as they dive into the pitfalls of cross-firm collaboration, the growth opportunities within reach, and the tools and techniques shaping a culture of cross-selling. They discuss: Why culture change is essential for collaboration How trust keeps referrals moving Using data to spot opportunities and connections The role of leadership in modelling behaviour Tools that make cross-selling work in practice Why clients expect joined-up, integrated advice

The Best of Breakfast with Bongani Bingwa
Nando's and Discovery Vitality bring the heat with the first-ever “Vitality Chicken Run” through Jozi!

The Best of Breakfast with Bongani Bingwa

Play Episode Listen Later Oct 14, 2025 6:08 Transcription Available


Bongani Bingwa speaks to Jessica Wheeler, Marketing Director at Nando’s, about a sizzling new event lighting up the streets of Johannesburg, the Vitality Chicken Run. This first-of-its-kind night run, a collaboration between Discovery Vitality and Nando’s, invites Jozi residents to hit the streets at sunset, with the smell of flame-grilled chicken in the air, music pumping, and a spirit of community in full swing. From Nelson Mandela Bridge to Gandhi Square, runners will experience the city in a whole new light , all while supporting a good cause, as every participant helps feed children in Lorentzville. It’s fitness, flavour, and fun, all rolled into one unforgettable Sunday night. 702 Breakfast with Bongani Bingwa is broadcast on 702, a Johannesburg based talk radio station. Bongani makes sense of the news, interviews the key newsmakers of the day, and holds those in power to account on your behalf. The team bring you all you need to know to start your day Thank you for listening to a podcast from 702 Breakfast with Bongani Bingwa Listen live on Primedia+ weekdays from 06:00 and 09:00 (SA Time) to Breakfast with Bongani Bingwa broadcast on 702: https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/36edSLV or find all the catch-up podcasts here https://buff.ly/zEcM35T Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.

The Ecommerce Alley
TEA 208: The Road To $1M/Month (September Brand Update)

The Ecommerce Alley

Play Episode Listen Later Oct 13, 2025 36:54


We just crossed $300K in September sales for our partner brands across Shopify and Amazon on the road to $1M in sales this November.In this episode, I brought on (for the first time ever) Robert Reyes who is our Marketing Director for the brands & Ecommerce Alley. He broke down what worked, what went wrong, and what projects we're prioritizing going into November to triple sales.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Business RadioX ® Network
Pat Abernathey With Caring Senior Service

Business RadioX ® Network

Play Episode Listen Later Oct 10, 2025


Pat Abernathey is the owner of Caring Senior Service of Boulder. He joined Caring Senior Service in 2005 as the Marketing Director. After holding many positions within the corporate structure -- most recently as Franchise Business Consultant -- he opened his own franchise office in Boulder. He later began managing offices in Lakewood and Fort […]

The Low & Slow Barbecue Show
Discover Old 96 District & South Carolina's Unexpected BBQ Wonders

The Low & Slow Barbecue Show

Play Episode Listen Later Oct 9, 2025 21:56


Get ready for a trip to South Carolina's Old 96 District and a handful of barbecue festivals that bring thousands to towns in the 5-county region every year. In this episode of The Low & Slow Barbecue Show, host Chigger Willard interviews Kimberly Snyder Griggs, Marketing Director for Old 96 District Tourism, about one of state's biggest barbecue weekends, Oct. 17-18 for Squealin' on the Square in Laurens and Hogs & Hens in Abbeville. From mustard-based sauce debates to Revolutionary War history, Kimberly shares why the Old 96 District isn't just about incredible barbecue—it's about unexpected wonders, historic charm, and true Southern hospitality. Whether you're a festival regular or planning your first visit, this episode will help you savor everything the Old 96 District has to offer, including the SC Festival of Discovery that brings Blues and BBQ to Greenwood every year.  Don't miss Kimberly's advice for finding the best BBQ hash in the district.  This episode of The Low & Slow Barbecue Show is sponsored by the Old 96 District, home of outdoor adventure, history, and thriving small town communities in South Carolina's Abbeville, Edgefield, Greenwood, Laurens and McCormick counties. Learn more at visitold96.com. 

Double K Country
NRMC "Pride Report" October Breast Cancer Awareness Month

Double K Country

Play Episode Listen Later Oct 8, 2025 5:10


As it is "Breast Cancer Awareness Month", Nevada Regional Medical Center COO, Holly Bush, and Marketing Director, Jennifer Eaton were on the program to talk about the need for women to schedule their annual mammogram.  They talk about who should get the mammogram and what are the risk factors.  They also talked about how to schedule an appointment.

Classical 95.9-FM WCRI
10-04-25 The Seasons and St. Elizabeth Community in East Greenwich - The 95.9 Company Break

Classical 95.9-FM WCRI

Play Episode Listen Later Oct 7, 2025 24:05


This month, The 95.9 Company Break welcomes Lisa Toth, Marketing Director of The Seasons, and Briana Cahill Aucoin, Marketing & Outreach Specialist for St. Elizabeth Community. The Seasons in East Greenwich - A special not-for-profit assisted living residence offering traditional assisted living and memory care neighborhoods. Founded in 2002, The Seasons has continued the legacy of excellence established by its founders, Steere House Nursing & Rehabilitation Center and Scandinavian Home. As a not-for-profit organization, they are focused on the quality of care and services they provide to their residents, rather than the daily pressures to increase “the bottom line” imposed by owners or investors. All resources are invested into their community and used to increase staffing, improve facilities, and enhance services or activities. For more information, visit theseasons.org.  St. Elizabeth Community - For 143 years, Rhode Island families have trusted the care of their loved ones to Saint Elizabeth Community, a nonprofit charitable organization dedicated to providing excellent care and services to those it serves. They provide exceptional, compassionate care in an array of settings. They embrace the needs of each individual in an environment where those they care for and work with are treated just like family. For more information, visit stelizabethcommunity.org

The Anna & Raven Show
Monday, October 6, 2025: Where Are the Gold Diggers; Sexiest Man Alive; Trying Taylor Swift's Posture Bra!

The Anna & Raven Show

Play Episode Listen Later Oct 6, 2025 52:07


The job market is so over saturated, and some employers are charging applicants to apply for work! Would you pay to apply for The Anna and Raven Show? Are you up to date on this week's biggest news story? Anna and Raven will get you caught up on the trending news including Sean Combs conviction and the Full Harvest Moon! What's trending for costumes this Halloween? Anna and Raven speak to the Marketing Director of The Halloween & Costume Association, Whitney Hatfield! She previews what people will be wearing this Halloween, you can find here at https://www.hiaonline.org/. A company looked into which states have the greatest number of Gold Diggers! There are three Gold Digger characteristics to look for before going on a date! Anna's husband is a food digger! You can now vote for the People's Magazine Sexiest Man Alive! Anna and Raven go through the list and then vote on what the sexiest characteristics are! Are you up to date on this week's biggest news story? Anna and Raven will get you caught up on the trending news including Instagram's 15th birthday and adult field days are taking over the country! Taylor Swift wears a sports bra that corrects your posture, so Anna wanted to try it! Find out if it works! Lainey Wilson stopped a show to hug and thank a fan that had been there “from the beginning.” Anna and Raven talk about what they were a DAY ONE fan of, long before it was popular? Taylor is two years into her new job and has gotten an offer to move to Silicone Valley to pursue her dream job in the technology industry. Her husband, Randy, feels that they are better suited where they are because all of their family is there and both of their current jobs have them in a great financial position in life.  She argues that this is her dream, and they should explore it while they still don't have kids, he says that it'll just make life more difficult if they have kids and aren't close to their parents. What do you think? Mary and Ed have a chance to win $500! All they have to do is answer more pop culture questions than Raven in Can't Beat Raven!

The Anna & Raven Show
Trending Halloween Costume Preview!

The Anna & Raven Show

Play Episode Listen Later Oct 6, 2025 3:46


What's trending for costumes this Halloween? Anna and Raven speak to the Marketing Director of The Halloween & Costume Association, Whitney Hatfield! She previews what people will be wearing this Halloween, you can find here at https://www.hiaonline.org/.  Photo Credit: The Halloween & Costume Association

The Infinite Escape Room
Puzzle Creators React: Inside No 9: CTRL, ALT, ESC

The Infinite Escape Room

Play Episode Listen Later Oct 5, 2025 41:30


In this new series, we put our professional puzzle design experience to good use and look at escape rooms in film and TV as if they were real escape rooms. In this podcast we're looking at the escape room episode of Inside No. 9, "CTRL ALT ESCAPE". Follow Mairi, Jamie, and special guest Alex Hylands-White as they put the room through its paces and discuss what improvements they'd make to make it a better escape room. Alex brings a wealth of escape room experience through his work as a designer at Clockwork Dog and Marketing Director at COGS. COGS is a show control software and hardware platform used to create and manage interactive live experiences like escape rooms, haunted houses, and immersive theater. It allows operators to easily design automated puzzles, control effects such as lights and sounds, and manage hardware like sensors and locks through a user-friendly interface, all without requiring complex programming skills. Hosts: Mairi Nolan, Jamie Gibbs Special Guest: Alex Hylands-White, Marketing Director of Clockwork Dog and COGS Editor: Jamie Gibbs All links to our social media profiles and our Patreon programme over at https://linktr.ee/theinfiniteescaperoom

Copper State of Mind: public relations, media, and marketing in Arizona
Journalists, Comedians, and Other Casualties in the War on Truth

Copper State of Mind: public relations, media, and marketing in Arizona

Play Episode Listen Later Oct 3, 2025 21:55 Transcription Available


The core principle of journalism is to "seek the truth and report it," a mission that is constantly challenged by those who don't want the truth to be told.The First Amendment protects journalism in the United States, yet there is a growing concern about governmental restrictions on press freedoms. Journalists are facing unprecedented attempts to silence them through lawsuits and intimidation, raising alarms about the future of the free press.Can the truth survive an assault by the US Department of War?Read the transcript and notes for this episode on our website. Key Takeaways The First Amendment guarantees freedom of press and speech, but these rights are increasingly under attack by new government restrictions and litigation. Journalism is crucial for democracy as it holds power to account, yet current trends threaten to stifle investigative reporting and free expression. The lines between news, opinion, and entertainment are blurring, demanding that audiences become more critical of their media consumption. Young journalists may become discouraged from pursuing hard-hitting stories, leading to a prominent decline in investigative journalism. Advocacy and support for journalistic freedom are vital in preserving a healthy, informed democracy and counteracting misinformation. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

Anewgo of New Home Sales
New Home Star's Playbook: HubSpot, AI Agents & AIO Search-158

Anewgo of New Home Sales

Play Episode Listen Later Oct 1, 2025 37:50 Transcription Available


New Home Star's Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing. Fresh off HubSpot's INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibility in AI-driven search with structured content (think 3,000+ FAQs, schema, and data-tagged plans).What you'll learnWhy a unified tech stack (HubSpot, call/text/email, ads, service) unlocks real AI valueINBOUND takeaways: AI Agents, Data Hub, and 1:1 personalization at scaleHow to pivot from SEO traffic losses to AIO discoverabilityThe builder playbook: schema markup, data-tagged floor plans, transparent pricing, and massive FAQ libraries12-week HubSpot rollout: strategy → automation → dashboards & trainingTop 3 priorities for the next 1–3 years: consolidate data, rebalance channel mix by ROI, upskill on AI (projects + agents)Chapters 00:00 Intro & who is New Home Star 01:00 Chris's path + team scope (40-person marketing org) 04:00 Why HubSpot: one data warehouse for sales/marketing/service 06:00 INBOUND highlights: AI Agents, Data Hub, 1:1 personalization 11:00 Homebuilding implications: matching buyers to the right homes 14:00 SEO drop-offs & the rise of AI search (AIO) 18:30 Treat your site like a data warehouse; 3,000+ FAQs 21:30 Schema + data tagging for plans, pricing, and tours 25:30 Human-friendly front end vs machine-readable back end 26:30 New Home Star's 12-week HubSpot implementation 27:45 The builder's top 3 priorities for 2025–2027 34:00 Should you attend INBOUND next year? 35:30 Where to connect with Chris & New Home Star

Grow Clinton Podcast
GCP155 - Morrison Community Hospital w/Pam Pfister & Mick Welding

Grow Clinton Podcast

Play Episode Listen Later Sep 29, 2025 35:46


Send us a textIn this episode of the Grow Clinton Podcast, Andy and Jenny sit down with representatives from Morrison Community Hospital (MCH) in Morrison, Illinois.MCH is a Critical Access Hospital that provides immediate, life-improving medical services. The mission of Morrison Community Hospital is to improve the health of residents within the hospital district and surrounding areas, with a focus on personalized care.MCH offers a wide range of services to support optimal health, including a family care clinic, specialty clinics, rehabilitation services, medical and surgical care, radiology, billing, insurance, patient records, and on-site laboratory services.Pam Pfister is the CEO of Morrison Community Hospital. She joined the hospital in 2002 and has served in various roles, including clinic director, human resources manager, and associate administrator, before becoming CEO in 2013.Mick Welding is the Marketing Director at MCH. Mick, along with the entire hospital team, is very proud of the progress made on their exciting expansion project and looks forward to providing state-of-the-art services to residents.For more information, please visit MCH online at https://morrisonhospital.com/.To promote your business, organization, or event on the podcast, contact Grow Clinton at 563.242.5702 or www.GrowClinton.com.Grow Clinton values your feedback! Please complete a brief survey at https://lnkd.in/gfzKpUEM.Grow Clinton champions economic growth, fosters community, and supports the sustainable success of businesses in the Greater Clinton Region.Thank you for your ongoing support. ~Andy

Navigating the Gridâ„¢
Live at RE+ 2025: Women Leading the Future of Grid Modernization with Amy Norstedt and Kimberlee Centera

Navigating the Gridâ„¢

Play Episode Listen Later Sep 25, 2025 23:56


Join Kellie Macpherson live at RE+ as she sits down with a panel of trailblazing women who are shaping the future of grid modernization. From integrating renewable energy sources and ensuring cybersecurity compliance, to leading innovative projects and mentoring the next generation, these leaders share insights on overcoming barriers unique to women in this technical, male-dominated field.This episode features Amy Norstedt, Marketing Director at TruGrid and Kimberlee Centera, President and CEO at TerraPro Solutions. Together, they share how women are breaking barriers, driving innovation, and shaping the future of the energy grid—from integrating renewables and navigating compliance to mentoring the next generation of leaders.

Marketing B2B Technology
The Power of Gifting in B2B Marketing: Insights from Ben Smith of Reachdesk

Marketing B2B Technology

Play Episode Listen Later Sep 25, 2025 27:16


Ben Smith, Marketing Director at Reachdesk, shares his journey from professional ice skater to marketing leader and dives into the power of gifting in B2B. He explains how Reachdesk helps businesses source, personalize, and automate gifting at a global scale, and why combining physical and digital experiences creates deeper customer connections. Ben also discusses Reachdesk's marketing strategy, the role of AI in modern marketing, and why personalization, creativity, and genuine relationship building are key to successful outreach.   About Ben Meet Ben Smith, a dynamic marketing leader with a passion for driving strategic growth and creative impact. As a seasoned professional at Reachdesk, he's helped brands build stronger connections, unlock new opportunities, and deliver customer experiences that truly engage. Known for translating big ideas into measurable results, Ben shares actionable insights on outbound and allbound strategies — from sparking pipeline to scaling engagement. Join us as he brings fresh perspectives and stories from the cutting edge of modern marketing.   About ReachDesk At Reachdesk, we believe that strong relationships fuel success. Whether you're engaging prospects, celebrating customers, or recognizing employees, our platform makes it simple to deliver personalized moments that resonate at scale. As the only fully integrated gifting and swag solution, we empower go-to-market and people teams to: Strengthen connections with prospects, customers, and employees. Remove operational headaches with a seamless global fulfilment network. Measure the impact of every send, so gifting becomes a strategic advantage, not just a nice-to-have.   Time Stamps 00:00:00 - Introduction to Marketing B2B Tech Podcast 00:00:18 - Guest Introduction: Ben Smith from Reachdesk 00:00:41 - Ben's Unique Career Journey 00:01:42 - What Reachdesk Does 00:02:31 - Challenges of International Shipping 00:03:15 - The Importance of Physical Gifts in a Digital World 00:04:30 - Customer Use Cases for Reachdesk 00:05:55 - Navigating Gifting Mistakes and Concerns 00:07:36 - The Philosophy of Gifting in Marketing 00:09:02 - Marketing Strategies at Reachdesk 00:11:35 - Building Brand Reputation vs. Driving Leads 00:13:04 - Influencer Marketing in B2B 00:15:05 - Understanding the Buying Committee 00:18:00 - Identifying Gifting Touchpoints in the Customer Journey 00:22:04 - The Impact of Technology on Marketing 00:25:21 - Advice for New Marketing Professionals   Follow Ben: Ben Smith on LinkedIn: https://www.linkedin.com/in/bensmith-reachdesk/ Reachdesk website: https://www.reachdesk.com/ Reachdesk on LinkedIn: https://www.linkedin.com/company/reachdesk/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast – The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

The Bottom Line Pharmacy Podcast: Sykes & Company, P.A.
People Operation Pillars: Growing Your Pharmacy with Tyler Davis, People Operations Director

The Bottom Line Pharmacy Podcast: Sykes & Company, P.A.

Play Episode Listen Later Sep 25, 2025 28:36


Send us a textSchedule an Rx AssessmentSubscribe to Master The MarginGrowing your pharmacy without losing your people along the way can be tricky but not impossible.On this week's episode of the Bottom Line Pharmacy Podcast, we tackle one of the most pressing challenges multi-store pharmacy owners face today: People operations at scale.In this conversation, we have a full crew of Sykes team members featuring Scotty Sykes, CPA, CFP®, Bonnie Bond, CPA, MBA, Austin Murray, Marketing Director and Tyler Davis, Director of People Operations, to unpack the realities of managing HR in a multi-store pharmacy world. We cover:- Why transitioning to multi-store operations creates new compliance hurdles- How engagement programs and stay interviews strengthen retention- Why recognition matters just as much as (or more than) compensation- Why investing in HR early can be key to sustainable growthAnd more!Stay connected with us:FacebookTwitterLinkedInScotty Sykes – CPA, CFP LinkedInScotty Sykes – CPA, CFP TwitterOllin Sykes, CPA, CMA, CITP LinkedIn

Unofficial Partner Podcast
UP505 Inside Edge - T20 Women's World Cup

Unofficial Partner Podcast

Play Episode Listen Later Sep 24, 2025 47:54


 This is Inside Edge, which is our cricket business podcast. Regular co-host Mike Jakeman is away this week, but our guests are Beth Barrett-Wild and Jen Vile from the ECB.  Beth is the Tournament Director at ICC Women's T20 World Cup 2026 & Director of Women's Professional Game at ECB, and Jen Vile is Marketing Director at (ECB)So we are talking women's cricket, the T20 World Cup in England next year, and the hundred, the impact of the new money flooding into the hundred on women's cricket.  There's a lot there and we hope you enjoy it.  Leaders in Sport connects the most influential people and the most powerful ideas in global sport to catalyse discussion, and drive the industry forward. The Summit, part of Leaders Week London (their flagship event), is taking place next week on Wednesday 1 and Thursday 2 October at the Allianz Stadium and this is a final call to secure your place.This is your opportunity to be in the room with the who's who of our industry, it's the most significant gathering of the entire ecosystem of global sport - we're there every year and can testify to that.We will be there, so please come and say hello to us in the Partners Village.  Visit leadersinsport.com/UP for more information and use UP15 for a 15% discount on your Summit passes.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Walk-Ins Welcome
Ep. 199: The Trust Factor: Building Clinics That Patients Remember - Interview with Rachel Davis from AFC Urgent Care

Walk-Ins Welcome

Play Episode Listen Later Sep 24, 2025 35:07


When it comes to clinic marketing, most talk digital. But the smart ones don't forget their roots. In this episode, Michael and Nick welcome back Rachel Davis, the marketing leader behind AFC Urgent Care's 25 clinics across Tennessee, Georgia, and North Carolina. With over a decade of experience growing urgent care brands from the ground up, Rachel shares what it really takes to build trust, drive patient volume, and make your clinic unforgettable.From a single social media campaign that brought in 92 patients in one day, to school partnerships, giant checks, and strategic giveaways—Rachel shows how blending grassroots marketing with digital execution isn't just effective, it's essential. Plus, we explore how she's using AI to lead with empathy, boost team morale, and uncover performance insights that actually matter.This one is packed with real-world strategies, leadership lessons, and bold ideas urgent care marketers and operators can use right now.

Content Amplified
What Does Real Value Look Like?

Content Amplified

Play Episode Listen Later Sep 23, 2025 16:08


Send us a textIn this episode we interview Sean Huntington, Marketing Director at Strive. What you'll learn in this episode:How to apply the “value pyramid”: primary product value, secondary educational value, and community value that compounds through peer-to-peer exchange.A simple test for resonance: build for one specific person first, then scale what works.Ways to escape vanity metrics: measure comments, replies, and introductions sparked—not just likes.How to find secondary value in “unsexy” niches (the blinds example): map use-cases, moments, and adjacent needs.Practical research moves: run short surveys to validate hunches and surface content topics your audience actually wants.Community mechanics that endure: give value, enable sharing, and create connections that outlast campaigns.How to turn customers into contributors: highlight member stories, enable meetups, and make introductions that unlock momentum.

5THWAVE - The Business of Coffee
The future of self-ordering

5THWAVE - The Business of Coffee

Play Episode Listen Later Sep 20, 2025 33:27


In today's episode, we're exploring the implications of self-ordering within coffee and hospitality. From QR codes and mobile apps to kiosks and premium vending, the ordering experience is becoming increasingly digital and putting more control into the hands of consumers than ever before. But what are the business benefits of digital and self-ordering systems? Do customers really spend more when they place the order themselves? And crucially, what does this digital shift mean for the human element of hospitality? We'll speak with Mariam French, Marketing Director, Leon, Liam Crooks, Managing Director EMEA, Lightspeed, and Vince Kelders, Group Category Leader Hot Drinks, Selecta.Credits music: "Bare Minimum" by Daisy Peacock in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Copper State of Mind: public relations, media, and marketing in Arizona
You Need to Write a Better RFP for PR & Communications Work

Copper State of Mind: public relations, media, and marketing in Arizona

Play Episode Listen Later Sep 19, 2025 37:11 Transcription Available


The typical RFP process for hiring PR and communications firms produces sub-optimal outcomes for all parties. (That's the polite way of saying it's really bad.)We believe it can be done better, but it will take increased transparency and trust between organizations and agencies. In this episode, Abbie and Adrian discuss how the traditional RFP has become a barrier that stifles creativity. They provide insights to reshape the way RFPs are perceived and executed, advocating for a more collaborative and open process that benefits both parties.Abbie shares her firsthand experiences with various proposals, noting the importance of well-structured RFPs that allow for meaningful comparisons. Adrian emphasizes that organizations should be clear about their needs and budget to foster a productive dialogue, ultimately leading to better outcomes for all involved. Read the transcript and notes for this episode on our website. Key Takeaways The RFP process is a common yet often unsatisfactory method for hiring PR firms, as it can limit creativity and effectiveness. Organizations must clearly outline their needs in an RFP, as unclear requests lead to poor responses and miscommunication. Trust is essential in the RFP process; both clients and agencies should be transparent about their expectations and capabilities. Budget parameters should be discussed upfront to ensure agencies can provide realistic and feasible proposals that meet client needs. Pre-RFP conversations can enhance the quality of the proposals received by allowing agencies to ask clarifying questions. Agencies should not be asked to provide free ideas, strategies, or plans during the RFP process; this is unethical and counterproductive. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations...

Content Marketing, Engineered Podcast
A Sneak Peek at the 2026 Industrial Marketing Summit

Content Marketing, Engineered Podcast

Play Episode Listen Later Sep 18, 2025 37:37


Calling all Industrial Marketers! The 2026 Industrial Marketing Summit will take place March 3rd through the 5th in Austin, Texas. Have you purchased your Early Bird tickets yet? This year promises to be bigger, bolder, and even more valuable for marketers in the manufacturing, engineering, and industrial sectors.In this episode, Wendy Covey and Marketing Director of Gorilla76, Peyton Warren, discuss the upcoming 2026 Industrial Marketing Summit. They explore the event's growth, key speakers, and the unique value it offers to marketers in the manufacturing, engineering, and industrial sectors. The conversation highlights the summit's focus on strategic insights, hands-on learning, and community building.Early Bird pricing is available through October 15, saving you up to $600 on your ticket. With three days of workshops, sessions, networking, and fun, the Industrial Marketing Summit is your chance to kick off 2026 with fresh ideas and lasting connections.Event DetailsWebsite: industrialmarketingsummit.comDate: March 3 - 5, 2026Location: Austin, TXBuy TicketsTakeawaysRand Fishkin is announced as the keynote speaker, focusing on SEO and zero-click content.The event will be held in Austin, Texas, at the Renaissance Hotel.The event emphasizes networking and community, with opportunities for attendees to connect and share knowledge.Early bird registration is open until October 15thResourcesConnect with Peyton on LinkedInConnect with Wendy on LinkedInRegister for the Industrial Marketing Summit

Whiskey Sloughs Podcast
How It All Came Together

Whiskey Sloughs Podcast

Play Episode Listen Later Sep 18, 2025 30:18


whiskeysloughs.comToday we get to introduce you to our Marketing Director, Josh Peck. Josh is known for his social media page Outdoor Limits. This is the story of how it all came together at Whiskey Sloughs.

Nonprofit Nation with Julia Campbell
How to Tell Powerful Stories, Ethically with Carly Euler

Nonprofit Nation with Julia Campbell

Play Episode Listen Later Sep 17, 2025 36:32


How can nonprofits tell powerful, compelling stories without compromising the dignity of the people they serve?In this episode of Nonprofit Nation, I welcome Carly Euler, Marketing Director at MemoryFox and creator of the Ethical Storytelling Report. With a rich background in fundraising, marketing, and communications across organizations like the Breast Cancer Coalition of Rochester and the BOMA Project, Carly has seen firsthand how storytelling can both uplift and unintentionally harm.We dive into Carly's recent article, “I Wish Someone Would Have Told Me: Stories Can Be Ethical & Still Raise Funds,” and unpack the fundraising industry's overreliance on trauma-driven narratives. Carly shares a powerful personal moment that reshaped how she approaches storytelling, and offers tangible strategies for nonprofit professionals who want to center consent, agency, and dignity while still driving results.

Credit Union Conversations
Credit Union Media Talk With Frank Diekmanm

Credit Union Conversations

Play Episode Listen Later Sep 16, 2025 29:36 Transcription Available


Want to stay ahead in the Credit Union industry? Curious about how Frank Diekmannn has shaped Credit Union Media? Join Mark Ritter on Credit Union Conversations and Frank Diekmannn, the visionary behind CU Daily, to unpack the evolution of Credit Union Media. From Trade Publications to navigating Press Releases, this episode uncovers the grit behind Credit Union Success. Expect a candid discussion on Conferences, Press Releases, and the power of the Opinion Section in driving the Credit Union industry forward.IN THIS EPISODE:.(00:00) Intro: Meet Frank Diekmannn(02:24) Frank's career journey from sports reporting to launching trade publications(03:27) Frank discusses the different credit union news media he has founded(05:30) From laborious phone sourcing to now journalism and press releases in the credit union's online media(09:21) Journalists need thick skin and curiosity to be successful(10:48) The evolution of the business model from print to digital, which is now ad-driven(14:54) Effective press releases must provide reader value for credit union success(18:07) Frank talks about his book, “501 Name Tags: How Everything You Need to Know About Business can be Learned at a Conference and Forgotten in the Trade Show.”(23:25) Discussion of what makes a valuable trade conference(27:45) Promotes CU Daily as the top news source with daily items, Opinion Section, and video for credit union successKEY TAKEAWAYS:Journalism in credit union media has evolved from labor-intensive reporting during the era of Credit Union Week to the digital CU Daily, requiring Frank Diekmannn to adapt to industry consolidation and modernize press releases for the success of credit unions.Effective press releases must answer "why should readers care?" to engage audiences, as Mark Ritter and Frank Diekmannn emphasize providing value over corporate puffery in conferences and trade publications.Frank Diekmannn highlights how credit union conferences have shifted from content for credit union success to vacation-like events.RESOURCE LINKS:Mark Ritter - WebsiteMark Ritter - LinkedInFrank Diekmann - LinkedIn501 Name Tags: How Everything You Need to Know About Business Can Be Learned at a Conference & Forgotten in the Trade Show eBook - AmazonCU Daily - WebsiteBIOGRAPHY:Frank is a longtime credit union journalist and has founded various publications throughout the years. In 2025, he formed The CU Daily, which amassed a strong following in its first year.KEYWORDS: Credit Unions, Frank Diekmann, CU Daily, Credit Union Media, Business Lending, Conferences, Journalism, News Junkie, Trade Publications, Press Releases, Marketing Director, Industry Consolidation, Sponsor Companies, Opinion Section, Credit Union Success

The Bid Picture - Cybersecurity & Intelligence Analysis
405. Melinda Nevala - U.S. State Privacy Laws and Individual Data Rights, Part 2.

The Bid Picture - Cybersecurity & Intelligence Analysis

Play Episode Listen Later Aug 28, 2025 87:21


Send Bidemi a Text Message!In this episode, host Bidemi Ologunde spoke with Melinda Nevala, a digital privacy advocate and the Marketing Director at Medcurity. The conversation touched on America's patchwork of state privacy laws, spotlighting loopholes big tech quietly lobbied for, AI's still-unplugged data vacuum, and the dark-pattern consent pop-ups driving us all to button-click fatigue—plus practical tips to fight back.Support the show