Podcasts about digital pr

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!Devin: What is your superpower?Jason: Ability to inspire excitement.Raising money through regulated investment crowdfunding is hard. Too many founders underestimate the difficulty, thinking that once their campaign goes live, the crowd will come running. The truth, as Jason Fishman explains, is that success starts long before a campaign launches.Jason, Co-Founder and CEO of Digital Niche Agency (DNA) and host of the "Test. Optimize. Scale." podcast, is one of the industry's most experienced investor acquisition experts. He helps founders raise capital by creating marketing funnels that turn strangers into advocates. In today's episode, he shared the single most important element of a successful crowdfunding raise: planning."If you fail to plan, you plan to fail," Jason said. "Imagine launching a website tomorrow and trying to bring 50,000 people towards it and get 1,000 of those people to convert at a transactional value of $1,000 or more."That's the scale of the challenge many founders face without realizing it. Jason broke down how campaigns that succeed aren't just lucky—they're methodical. They use strategies built on industry research and competitive marketing audits. These show founders what messaging and channels are working and which aren't, enabling them to craft a custom roadmap for every stage of their campaign.He encourages founders to go deep on pre-launch preparation. That includes clearly identifying audiences, traffic sources, and strategic partnerships. According to Jason, it also means fine-tuning the content and offering page to ensure it's optimized for conversions."You still need to have a well-thought-out plan on where that traffic's coming from," he noted, even for small campaigns targeting $50,000. "One way or the other, I need to figure out how am I getting those actual visits to my offering page."Jason and his team at DNA have helped clients raise hundreds of millions of dollars from the crowd. The secret? They treat marketing as a science—and a strategy-first mindset is always step one.To hear more from Jason, check out this episode and join us at SuperCrowdLA, where he'll speak twice and be available throughout the event. Don't miss the chance to learn from one of the best in the business.tl;dr:Jason Fishman explains why strategic planning and marketing are essential for crowdfunding success at any scale.He shares how the most successful campaigns use research and competitor audits to map traffic and conversions.Jason emphasizes that even small campaigns must create momentum with targeted audiences and compelling content.His superpower, generating excitement, helps him motivate teams, founders, and friends to rally around a vision.Jason encourages understanding your audience's fears and desires to inspire action and build lasting engagement.How to Develop Inspiring Excitement As a SuperpowerJason Fishman's superpower is his ability to inspire excitement and rally people around a shared goal. “Getting people excited…has been present my whole life,” Jason explained. He shared how this skill underpins his success in building impactful marketing campaigns, emphasizing that understanding what drives and motivates people is key. Jason applies this talent to craft compelling messaging and visuals that move audiences to action.Illustrative Story:Jason shared a personal anecdote about planning a wedding for his wife's cousin, who had been overwhelmed by the process. By addressing objections and highlighting exciting details, Jason turned their reluctance into enthusiasm. The result was a beautiful wedding overlooking the beach, with Jason even serving as the DJ. This story exemplifies his ability to energize others and create positive outcomes.Tips for Developing the Superpower:Understand Your Audience: Identify what excites and motivates them, as well as their fears.Communicate the Vision: Show others what success looks like and why it matters.Address Objections: Turn concerns into opportunities by re-framing challenges in a positive light.Leverage Energy: Use your enthusiasm to inspire and rally others around shared goals.By following Jason's example and advice, you can make inspiring excitement a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJason Fishman (he/him):Co-Founder and CEO of Digital Niche Agency DNA and Host of the "Test. Optimize. Scale." Podcast, Digital Niche Agency (DNA)About Digital Niche Agency (DNA): DNA is a full-service digital marketing agency specializing in surpassing client goals. Our team has over 25 years of experience in Marketing, Start-Ups, and Business Development. While working with clients and launching brands we have learned what works and how to implement a revenue-driving marketing strategy. Watching the digital marketing landscape evolve everyday, our primary objective is to offer the latest technologies and techniques to small to mid level businesses. With a focus on two areas, Content Development and Content Distribution, the DNA model is built for both brand value and performance. Our success is truly measured by the growth rate of our clients companies. Whether you are looking for Social Media, SEO, Content Marketing, Digital PR, Web/ Mobile Media Buying, Marketing Plans, Influencer Marketing, Instagram Ads, Traffic to CrowdFounding Platforms, Investor Materials, CPI / Burst and AOS Campaigns, Development, Video, or Digital Advertising, we know how many options there are out there and have structured ourselves so that you can get everything you need from DNA. We have relationships with the top vendors in the digital world and provide the ability to work with one partner to manage all areas of your digital brand at below industry standard rates. With this approach we want to make the process easy, so we can begin getting you more market share with our formula.Website: digitalnicheagency.comX/Twitter Handle: @DNAgency_CACompany Facebook Page: facebook.com/digitalnicheagencyBiographical Information: Jason Fishman has 15+ years experience as a “New Media Enthusiast”, who genuinely enjoys planning, activating, and managing scalable marketing strategies across the full-spectrum of verticals and goals. He is an expert in digital channels including Search Engines, Social Media Platforms, Programmatic Ad Exchanges, Influencer Networks, Email Automation, Content Marketing, and Partnerships. He has held leadership roles at all sides of the marketing table: Agency, Brand, and Vendor, which explains his ability to structure unique opportunities for DNA clients.Jason managed the Product Marketing Division of a major Mobile Ad Network who exclusively represented ad inventory for 1,500+ Print Publishers' Mobile/Tablet apps and worked with many Top 100 Advertisers. Leveraging traffic algorithms, Jason now takes this knowledge and applies it to scale brands with effective marketing tactics.Since launching DNA in 2014, Jason and the team have worked with over 750 brands and deliver industry-leading results across eCommerce, Lead Generation and Digital Funding campaigns. DNA is now an Inc 5000 company, who has worked with over 350 Reg CF, Reg A+, Reg D, and Digital Asset campaigns that have produced 9-figures of funding.Jason has been showcased in Panel and Individual presentations at a high volume of Tech and Marketing conferences, along with his “Test. Optimize. Scale.” Podcast. He is also committed to a number of Thought Leadership content projects for 2024, including the Forbes Agency Council. Jason manages a Los Angeles team with experience in all aspects of the user journey.Linkedin: linkedin.com/company/digital-niche-agencyInstagram Handle: @digitalnicheagencySupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Make Money with Impact Crowdfunding, SuperCrowdLA and Crowdfunding Made Simple. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on April 15, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, April 16, 2025, at 1:00 PM Eastern. Gene Massey, Chairman/CEO of MediaShares, will lead a session on "Secrets For Creating Great Content To Attract Investors." He'll share expert insights on crafting compelling content that engages and converts potential investors. Whether you're launching a crowdfunding campaign or looking to enhance your storytelling strategy, this session is a must-attend! Don't miss it!SuperCrowdLA: we're going to be live in Santa Monica, California, May 1-3. Plan to join us for a major, in-person event focused on scaling impact. Sponsored by Digital Niche Agency, ProActive Real Estate and others. This will be a can't-miss event. Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!  SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. Soon, we'll open a process for nominating speakers. Check back!Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.Devin Thorpe joins Entrepreneurs On Fire to share powerful insights on impact investing and doing well by doing good. Tune in on April 10 to hear Devin's inspiring conversation with host John Lee Dumas!Igniting Community Capital to Build Outdoor Recreation Communities, Crowdfund Better, Thursdays, March 20 & 27, April 3 & 10, 2025, at 1:00 PM ET.Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Call for community action:Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

The work is mysterious and important in PR… In this episode of the Digital PR podcast, hosts Sydney Pike and Parker Gorman talk about the hit Apple TV show Severance and the role digital public relations plays in both the plot and the real life promotional content. We also share our thoughts on Lumon's public relations and corporate messaging. Additionally, we discussed the company's questionable ethics and our hopes for future promotional content for season 3. In this episode 00:56 *Spoiler Warning* 01:09 Initial Show Thoughts 2:24 PR in the Show 10:50 Corporate Messaging 17:10 Lumon's Ethics 18:00 Real Life PR Events 22:18 Severance Tiktok 24:33 Lumon LinkedIn 25:56 Severance Podcast 27:24 Season 3 PR 29:01 Final Thoughts Resources https://www.tiktok.com/t/ZT2nuW3oS/ https://www.tiktok.com/t/ZT2nu7RBt/ https://www.linkedin.com/showcase/lumon-industries/about/ https://podcasts.apple.com/us/podcast/the-severance-podcast-with-ben-stiller-adam-scott/id1788381175

In this episode of the Digital PR podcast, hosts Amy and Courtney explore the ways fast food companies have strategically used social media to enhance and promote their brands. From Wendy's sarcastic social media presence and a Burger King tactic gone wrong, we analyze and share our thoughts on how these brands are using social media to stand out from their competitors. Tune in to indulge in the sweetest fast food social media strategies. 00:30: Intro 01:07: Wendy's strategies 03:51: Burger King strategies 04:42: How a Burger King tweet went wrong 06:05: Our thoughts on the Burger King tweet 07:58: Chipotle strategies 09:53: McDonald's strategies 10:40: The ‘Grimace' campaign and our thoughts 11:58: Outro References: https://www.usatoday.com/story/money/2021/03/08/burger-king-uk-under-fire-women-belong-kitchen-tweet/4627505001/ https://www.foodbusinessnews.net/articles/27711-menu-innovation-driving-wendys-recent-success#:~:text=In%20particular%2C%20a%20SpongeBob%20SquarePants,highest%20monthly%20growth%20since%202021. https://www.boredpanda.com/funny-wendy-tweets-jokes/ https://www.numerator.com/resources/blog/grimace-effect-mcdonalds-growth/ #DigitalPR #FastFood #SocialMedia #Wendys #BurgerKing #Chipotle #McDonalds

Link building is one of the most powerful ways to boost your SEO and get your site noticed.  Think of backlinks like votes of confidence, when reputable sites link to yours, search engines see it as a sign that you're legit and worth ranking higher. That means more visibility, more traffic, and ultimately, more customers.  But it's not just about quantity; quality matters big time. A few strong, relevant backlinks can do way more for your rankings than a ton of low-quality ones.  Done right, link building helps you build authority, outshine competitors, and create long-term growth for your brand and Umar shares how!  Umar Faizan In this episode of eCom@One with Richard Hill, we're diving deep into the fast-moving world of SEO and link building with Umar Farzan, the Director of Growth Winner. Richard and Umar first connected at the SEO Mastery Conference in Saigon, Vietnam, and now they're breaking down everything eCommerce brands need to know about building a strong link profile. Umar shares his fascinating journey from graphic design to becoming an SEO powerhouse, highlighting why solid systems and processes are key to success. They tackle the big question: should eCommerce brands build an in-house link-building team or outsource the work? Plus, Umar spills the secrets on link gap analysis, crafting creative content for industries that aren't exactly glamorous, and how predictive SEO can give brands an edge. Whether you're a seasoned eCommerce pro or just starting out, this episode is packed with practical tips and expert insights that could take your SEO game to the next level. Don't miss it! Topics Covered  00:23 - What is eCommerce link building 04:41-  Pre launch brand building strategy 07:20 - Product page optimisation strategy 11:00 - Efficient link building systems 15:53 - Hybrid strategy for business growth 17:24 - Inefficient SEO stifles revenue growth 21:43 - Keyword & link analysis strategy 23:45 - Adaptive SEO linking strategy 28:01 - Creating link-worthy content tips 32:22 - Ecom store tech innovations 33:10 - Ecommerce digital products strategy 38:22 - Wearable tech and sleep data 41:53 - Traffic recovery post-Google update 42:52 - Linkable assets in medical research 46:01 - Balanced link building strategy 50:31 - Google action on Digital PR links 54:44 - Book recommendation 

In this episode of the Digital PR podcast, hosts Abby, Paul, and Tanner discuss Duolingo's latest campaign, "The Death of Duo." We explore the company's bold decision to kill off its iconic green owl mascot and share the public's reactions. We also share our personal insights on the campaign's effectiveness. Join us as we analyze whether this daring choice was a wise move or if Duolingo was simply winging it. In this episode: 00:30 - Intro 00:50 - What is Duolingo 01:32 - Gamification 02:56 - How Duolingo uses gamification 07:02 - The death of Duo 08:05 - How we heard about the death of Duo 11:28 - How to use gamification in your digital PR plan 14:44 - Outro References: https://www.youtube.com/watch?v=P6FORpg0KVo https://www.meltwater.com/en/blog/duolingo-dead-mascot-campaign https://www.agilitypr.com/pr-news/public-relations/6-steps-to-using-gamification-in-pr-engaging-audiences-with-interactive-campaigns/#:~:text=Understanding%20PR%20Gamification&text=PR%20games%20usually%20offer%20rewards,positive%20relationships%2C%20and%20business%20success.

Send us a textAll the results talked about in this episode: https://jmedia.notion.site/deep-research-links?pvs=4In this episode, we dive deep into AI's newest superpower—Deep Research—testing 4 leading models on real business tasks. We reveal which platforms offer unlimited deep research capabilities, which ones require hefty subscriptions, and how these tools are revolutionizing everything from competitor analysis to cold outreach personalization.From building prospect lists in seconds to uncovering hidden legal issues, we share exactly how business owners can implement these tools today, the automation possibilities that will multiply your productivity, and why deep research is fundamentally changing how we gather intelligence.____________________________________________Hosts: Mark Webster & Gael Breton____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:https://digital.pr/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/@AuthorityHackerPodcastOr visit our podcast page: https://www.authorityhacker.com/podcast/____________________________________________► Grab our FREE list of 45+ under-the-radar tools that will boost your business:https://www.authorityhacker.com/freebies/tools-swipe/► Subscribe: http://bit.ly/2QB51kf to stay ahead of the curve► Facebook: https://www.facebook.com/authorityhacker/► Instagram: https://www.instagram.com/authorityhacker► Twitter: https://x.com/authorityhacker/► LinkedIn: https://www.linkedin.com/company/authorityhacker/____________________________________________Looking to expand your remote team in the next year?Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you'd pay locally.Did we mention that it's 100%-risk free?Book a call with Marketing Pros for any of your recruitment needs today:

Ross welcomes back Rand Fishkin, co-founder of SparkToro and longtime marketing thought leader, for a candid conversation about the evolution of search, audience research, and the shifting tides of digital marketing. Rand shares insights on why SEO's golden age is behind us, why influence—not traffic—should be marketers' primary focus, and how PR is making a major comeback. He also discusses SparkToro's growth, lessons from launching an indie video game company, and why understanding audience behavior is more critical than ever. Show Notes: 00:00 Welcome Back, Rand! 01:10 Reflections on Lost and Founder 02:37 The importance of timing and market demand 06:48 Venture Capital and Market Trends 14:34 The Changing Reputation of SEO 19:27 AI, Search, and Zero-Click Results 28:58 Influence Over Traffic 38:46 How to Prioritize Marketing Channels 43:42 The Rise of Digital PR 49:51 The Future of Search and Content Show Links: SparkToro https://sparktoro.com/blog/traffic-is-down-revenue-is-up/ SparkTogether 2025 https://sparktoro.com/sparktogether Rand's Blog “Traffic Is Down; Revenue Is… Up?" https://sparktoro.com/ Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Brett Farmiloe is the Founder & CEO of Featured, a platform that connects experts with publishers for greater exposure. A serial entrepreneur, Brett previously founded Markitors, a digital marketing agency, and launched a career education startup that took him on a cross-country journey interviewing 300+ people about their careers.In this conversation, we explore:The role of creativity in AI businessesWhy new data is critical for AI productsSEO and content marketing trendsMarket validation, customer feedback, and scalingEPISODE LINKS:Brett's LinkedIn: https://www.linkedin.com/in/brettfarmiloe/Brett's Website: https://featured.com/TIMESTAMPS:00:00:00 Intro and background00:11:04 Featured00:16:28 AI Landscape in Business00:20:33 Democratization of Content Creation00:21:33 The Need for Knowledge Sharing00:24:07 SEO and Niche Content00:26:12 Monetizing Unique Knowledge00:28:27 The Future of AI and Content Creation00:31:42 Featured in Action00:33:23 The Changing Landscape of Publishing00:38:18 Entrepreneurial Insights and Product Market Fit00:42:03 ClosingCONNECT:Website: https://hoo.be/elijahmurrayYouTube: https://www.youtube.com/@elijahmurrayTwitter: https://twitter.com/elijahmurrayInstagram: https://www.instagram.com/elijahmurrayLinkedIn: https://www.linkedin.com/in/elijahmurray/Apple Podcasts: https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray/Spotify: https://podcasters.spotify.com/pod/show/elijahmurrayRSS: https://anchor.fm/s/3e31c0c/podcast/rss

The following is a BONUS EPISODE recorded by the Exposure Ninja team.----------To dominate digital visibility in 2025, you'll need a proven PR strategy focused on three critical elements:- Your narrative authority- Your data-driven approach- Your multi-channel amplificationWith AI-generated content flooding the internet, Google's Search Generative Experience changing discovery, and journalists becoming increasingly selective.Authentic expert-led Digital PR is no longer optional — it's essential.In this episode, Exposure Ninja's Charlie Marchant (CEO), Dale Davies (Head of Marketing), and Abigail Daunton-Johns (Head of Content Marketing) discuss:- How you can create newsworthy stories using first-party data journalists will love- Which thought leadership tactics are delivering exceptional ROI in the AI era- How to build a measurement system that proves your PR's business impactDon't miss this opportunity to copy a Digital PR strategy that's generating real results for businesses just like yours.Get the show notes:⁠⁠⁠https://exposureninja.com/podcast/extra-049/⁠⁠Listen to the entire marketing strategies series:⁠⁠https://exposure.ninja/strategies-2025⁠⁠Listen to these episodes next:Copy This PERFECT Digital Marketing Strategy in 2025https://exposureninja.com/podcast/extra-047/Copy This UNBEATABLE SEO Strategy in 2025https://exposureninja.com/podcast/extra-046/Copy This PROFITABLE Paid Search Strategy in 2025https://exposureninja.com/podcast/extra-045/

Send us a textGet all the test results from this episode: https://www.authorityhacker.com/freebies/llm-test/In this episode, we rip the lid off our week-long AI showdown, testing the latest LLMs head-to-head on real marketing tasks. We're spilling the unfiltered truth about why ChatGPT might not be your golden ticket anymore, uncovering cheap underdogs that stole the show, and revealing which models actually deliver for marketers.From copywriting flops to automation wins, we share the raw results, the surprises, and how we're rethinking our own AI game plan—plus, where you should be placing your bets in this fast-evolving AI landscape.____________________________________________Hosts: Mark Webster & Gael Breton____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:https://digital.pr/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/@AuthorityHackerPodcastOr visit our podcast page: https://www.authorityhacker.com/podcast/____________________________________________► Grab our FREE list of 45+ under-the-radar tools that will boost your business:https://www.authorityhacker.com/freebies/tools-swipe/► Subscribe: http://bit.ly/2QB51kf to stay ahead of the curve► Facebook: https://www.facebook.com/authorityhacker/► Instagram: https://www.instagram.com/authorityhacker► Twitter: https://x.com/authorityhacker/► LinkedIn: https://www.linkedin.com/company/authorityhacker/____________________________________________Looking to expand your remote team in the next year?Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you'd pay locally.Did we mention that it's 100%-risk free?Book a call with Marketing Pros for any of your recruitment needs today:

Send us a textUnlock the transformative power of digital PR and link building with expert insights from Chris Pantelli, co-founder of Linkify. Discover the art of earning coveted editorial links from top-tier publications and learn how to skillfully engage with journalists while navigating the complex landscape of editorial policies. We promise to equip you with cutting-edge strategies, from the intricacies of newsjacking to the nuances of inbound and outbound pitching, all aimed at enhancing your digital PR campaigns and securing high-quality links that bolster credibility and trust.Dive deep into the recent policy shifts at Reach PLC and their significant repercussions for SEO pros. Our conversation unveils the delicate dance of acquiring valuable backlinks while sidestepping ethical pitfalls that might catch Google's attention. You'll gain insights into the importance of maintaining a balanced approach to do-follow and no-follow links and learn how to handle challenges like unattributed mentions and inconsistent linking practices. With Chris's expertise, we unravel the parallels between digital PR and Google's EEAT principles, ensuring your strategies align with industry best practices for credibility and authority.Finally, we explore innovative content strategies for optimizing SEO using our platform, Keywords People Use. By identifying the questions and keywords your audience is actively searching for, you can build topical authority and refine content to drive traffic growth. Join us to uncover strategies that not only elevate your digital presence but also build a solid foundation for long-term success in the ever-evolving world of SEO. Whether you're a seasoned professional or just embarking on your SEO journey, this episode is packed with actionable insights and strategies tailored to the dynamic landscape of digital PR and link building.Find Chris on Linkedin : https://www.linkedin.com/in/chris-panteli/Visit Linkifi at : https://www.linkifi.io/SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textIn this episode, we pull back the curtain on our decision to shut down our multi-million dollar course business with 15,000 customers. We discuss the decline of the affiliate marketing model, the rise of AI, and our shift in focus towards AI and automation for marketers and entrepreneurs. From letting go of our team to facing our customers, we share candid insights into the challenges and triumphs, of making this major business pivot and where the future of Authority Hacker goes from here.____________________________________________Hosts: Mark Webster & Gael Breton____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:https://digital.pr/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/@AuthorityHackerPodcastOr visit our podcast page: https://www.authorityhacker.com/podcast/____________________________________________► Grab our FREE list of 45+ under-the-radar tools that will boost your business:https://www.authorityhacker.com/freebies/tools-swipe/► Subscribe: http://bit.ly/2QB51kf to stay ahead of the curve► Facebook: https://www.facebook.com/authorityhacker/► Instagram: https://www.instagram.com/authorityhacker► Twitter: https://x.com/authorityhacker/► LinkedIn: https://www.linkedin.com/company/authorityhacker/____________________________________________Looking to expand your remote team in the next year?Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you'd pay locally.Did we mention that it's 100%-risk free?Book a call with Marketing Pros for any of your recruitment needs today:

S2E14 of IMpulse: The Influencer Marketing Podcast

Send us a textIn this episode, Mark and Gael share their insights on the changing landscape of website building platforms and why they're actively looking for alternatives to WordPress, despite being longtime WordPress users.They cover everything you need to know, from detailed comparisons between WordPress, Webflow, and Bricks, and exactly how to transition away from WordPress without rebuilding everything.____________________________________________Hosts: Mark Webster & Gael BretonFull show notes:https://www.authorityhacker.com/podcasts/355-why-were-quitting-wordpress-in-2025/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:https://digital.pr/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/____________________________________________► Grab our FREE list of 45+ under-the-radar tools that will boost your business:https://www.authorityhacker.com/freebies/tools-swipe/► Subscribe: http://bit.ly/2QB51kf to stay ahead of the curve► Facebook: https://www.facebook.com/authorityhacker/► Instagram: https://www.instagram.com/authorityhacker► Twitter: https://x.com/authorityhacker/► LinkedIn: https://www.linkedin.com/company/authorityhacker/____________________________________________Looking to expand your remote team in the next year?Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you'd pay locally.Did we mention that it's 100%-risk free?Book a call with Marketing Pros for any of your recruitment needs today:

Send us a textIn this episode, we dive deep with Fery, founder of Search Intelligence, about building a fast-growing digital PR agency from scratch.From embracing chaos as a growth strategy to developing enterprise-level software solutions, Fery shares candid insights about the challenges and triumphs of scaling to nearly 100 staff and 7 figures in revenue in just 3-4 years.____________________________________________Host: Mark WebsterGuest: Fery KaszoniFull show notes:https://www.authorityhacker.com/podcasts/354-how-fery-kaszoni-grew-an-8m-yr-agency-in-4-years/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:https://digital.pr/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/____________________________________________► Grab our FREE list of 45+ under-the-radar tools that will boost your business:https://www.authorityhacker.com/freebies/tools-swipe/► Subscribe: http://bit.ly/2QB51kf to stay ahead of the curve► Facebook: https://www.facebook.com/authorityhacker/► Instagram: https://www.instagram.com/authorityhacker► Twitter: https://x.com/authorityhacker/► LinkedIn: https://www.linkedin.com/company/authorityhacker/____________________________________________Looking to expand your remote team in the next year?Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you'd pay locally.Did we mention that it's 100%-risk free?Book a call with Marketing Pros for any of your recruitment needs today:

Send us a textIn this comprehensive episode, we analyze key marketing predictions for 2025 from industry experts and share our own insights. We also review our predictions from last year to see how accurate we were.____________________________________________Hosts: Mark Webster & Gael BretonFull show notes:https://www.authorityhacker.com/podcasts/353-2025-online-marketing-predictions/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:https://digital.pr/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/____________________________________________► Grab our FREE list of 45+ under-the-radar tools that will boost your business:https://www.authorityhacker.com/freebies/tools-swipe/► Subscribe: http://bit.ly/2QB51kf to stay ahead of the curve► Facebook: https://www.facebook.com/authorityhacker/► Instagram: https://www.instagram.com/authorityhacker► Twitter: https://x.com/authorityhacker/► LinkedIn: https://www.linkedin.com/company/authorityhacker/____________________________________________Looking to expand your remote team in the next year?Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you'd pay locally.Did we mention that it's 100%-risk free?Book a call with Marketing Pros for any of your recruitment needs today:

Vince Nero, Director of Content Marketing at BuzzStream discusses the changing landscape of digital PR and SEO. Learn how BuzzStream helps marketers build strong relationships with journalists and navigate the evolving landscape of digital outreach. Vince discusses the importance of personalization in email marketing, the impact of recent Google updates on SEO strategies, and the shift towards quality-driven digital PR.   About BuzzStream BuzzStream is an email outreach tool for PRs and link builders designed to help build and manage relationships with personalized outreach at scale.   About Vince Nero Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online. His previous work includes content marketing agency Siege Media for six years, Homebuyer.com, and The Grit Group. Outside of work, you can catch Vince running, playing with his two kids, enjoying some video games, or watching Phillies baseball.    Time Stamps 00:00:18 - Guest Introduction: Vince Nero from BuzzStream 00:03:09 - Understanding BuzzStream's Value for Marketers 00:10:09 - Impact of Google Updates on Marketing Strategies 00:14:23 - Marketing to Two Distinct Audiences: SEO vs. PR 00:19:11 - The Future of Content Marketing and Technology 00:24:00 - Creating New Information: Strategies for Success 00:27:04 - Quality Over Quantity: A Key Marketing Principle 00:27:23 - Best Marketing Advice: Permission Marketing 00:28:20 - Advice for Aspiring Marketers: Seek Internships 00:29:58 - How to Connect with Vince and BuzzStream Quotes "There's kind of this thought process in the digital PR space and link building space that is kind of at odds with one another.” Vince Nero, Director of Content Marketing at BuzzStream. “The recipe for success going forward is pushing as much of your own new information into these large language models.” Vince Nero, Director of Content Marketing at BuzzStream. “I think we're just finding more and more that people are needing this personalized approach.” Vince Nero, Director of Content Marketing at BuzzStream.   Follow Vince: Vince Nero on LinkedIn: https://www.linkedin.com/in/vinnero/ BuzzStream website: https://www.buzzstream.com/ BuzzStream on LinkedIn: https://www.linkedin.com/company/buzzstream/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Send us a textIn this episode, we dive into groundbreaking new research about how people actually use Google in 2024, analyzing SparkToro's data from 133,000 real users that challenges conventional wisdom about search behavior. Plus, we discuss the growing adoption of AI search tools, and explore OpenAI's new Sora video model.____________________________________________Hosts: Mark Webster & Gael BretonFull show notes:https://www.authorityhacker.com/podcasts/352-something-is-happening-to-the-way-people-use-google/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:https://digital.pr/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/____________________________________________► Learn our secret “lazy” affiliate hack that could earn up to $100/Day:https://www.authorityhacker.com/freebies/free-training/► Subscribe: bit.ly/2QB51kf to learn more secret authority site tips.► Facebook: https://www.facebook.com/authorityhacker/► Instagram: https://www.instagram.com/authorityhacker► Twitter: https://x.com/authorityhacker/► LinkedIn: https://www.linkedin.com/company/authorityhacker/____________________________________________Looking to expand your remote team in the next year?Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you'd pay locally.Did we mention that it's 100%-risk free?Book a call with Marketing Pros for any of your recruitment needs today:

Christopher Panteli, Co-Founder of Linkifi, discusses the vital role that Digital PR plays in shaping eCommerce success through brand building, SEO enhancement and strategic media engagements.  Linkifi are masters at getting brands featured on large publications. They've done the hard work of building relationships with journalists, so you don't have to!  Learn how tailoring unique stories, leveraging industry expertise and building strong journalist relationships can propel your eCommerce brand to new heights. Christopher shares his insights into the evolving landscape of digital link building, the growing significance of Influencer marketing, and practical strategies for securing high-authority media links.  Whether you're looking to boost your brand's online presence or navigate the challenges of today's Digital PR environment, this episode is packed with valuable advice and expert recommendations to help you thrive in the ever-changing eCommerce landscape.  Don't forget to subscribe and follow us for more invaluable insights from industry leaders. Topics Covered  00:32 - The impact of Digital PR for eCommerce businesses  06:32 - How to stand out in a crowded digital marketplace 09:51 - Strategically align with authoritative niche figures 11:46 - Hire niche experts for credibility and outreach  17:45 - Build media relationships for niche-specific Digital PR 21:00 - Proactively pitch stories to receptive journalists 25:27 - Recommend dedicated specialists for different tasks internally 33:23 - Data-driven campaigns, unknown data sources, regional media 36:31 - Scrape data creatively from various online sources 37:28 - Journalists thrive on ideas brainstormed by teams 40:46 - Utilise influencers for Digital PR and coverage 45:07 - Check existing communication; request link informally 49:43 - Campaign increased organic sessions by 225% in year 50:55 - Trusted links enhance brand visibility and credibility 54:08 - Book recommendation

In this episode, I reflect on my incredible experience at BrightonSEO 2024 in San Diego. From a first-class upgrade to exciting networking events, unique industry insights, and fun-filled conference highlights, this trip was unforgettable. I share tips for making the most of events like BrightonSEO, why networking can redefine your perspective, and the importance of stepping out of your comfort zone. Whether you're an SEO pro or just curious about what makes conferences like this so special, I hope this episode will leave you inspired and ready for your next big opportunity.Key Takeaways:Networking Pays Off: Events like BrightonSEO offer opportunities to meet industry leaders, forge new connections, and gain valuable insights.Conference Hacks: Joining hotel rewards programs can save time and elevate your travel experience—literally!Be Inspired: The optimism and future-focused ideas from BrightonSEO's speakers are a reminder to embrace change in SEO and digital marketing.Prepare Strategically: Taking time to plan ahead—whether it's creating a strategy day or exploring conference apps—can help you maximize value.First-Class Experiences: Sometimes, a little luxury (like an upgraded flight) makes the journey as memorable as the destination.Memorable Quotes:“If it's valuable to you to be inspired and be around like-minded individuals who are excited about what excites you, BrightonSEO is absolutely worth it.”“I got clarity for 2025. I was already excited, but now I'm excited on purpose!”Listener Action Items:Explore Conferences: Consider attending BrightonSEO or a similar event to level up your knowledge and networking game.Strategize Your Takeaways: After attending a conference, spend a day reflecting and creating actionable strategies for the future.Connect on LinkedIn: Reach out to me to chat about your BrightonSEO experience or ask questions about attending next year.Plan Smart: Join rewards programs and look for auxiliary events like netwalking tours to enhance your next conference experience.p.s. I am not affiliated with BrightonSEO in any way, just a big fan of their conference!Send me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!

In today's episode, we're diving into what might be the biggest shakeup in SEO this year.Google's biggest crackdown yet has hit major publishers like Forbes, WSJ, and CNN, slashing their affiliate traffic.Perfect timing – as the DOJ pushes to break up Google's Chrome dominance and OpenAI develops their own browser.Meanwhile, publishers are mobilizing to monetize AI's use of their content.In this episode, we're breaking down why Google is finally going after these big sites and what's happened to the search results now that they have.Plus, what this new browser war means for your SEO and business strategy and how AI is reshaping the entire game of content creation and monetization in ways that people are only just beginning to realize.This is one episode you don't want to miss.____________________________________________Host: Gael Breton & Mark WebsterFull show notes:https://www.authorityhacker.com/podcasts/351-is-affiliate-seo-finally-dead/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:https://digital.pr/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/____________________________________________► Learn our secret “lazy” affiliate hack that could earn up to $100/Day: https://www.authorityhacker.com/freebies/free-training/► Subscribe: bit.ly/2QB51kf to learn more secret authority site tips.► Facebook: https://www.facebook.com/authorityhacker/► Instagram: https://www.instagram.com/authorityhacker► Twitter: https://x.com/authorityhacker/► LinkedIn: https://www.linkedin.com/company/authorityhacker/____________________________________________Looking to expand your remote team in the next year?Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you'd pay locally.Did we mention that it's 100%-risk free?Book a call with Marketing Pros for any of your recruitment needs today:

How important is link building when it comes to SEO? Alexandra Tachalova, CEO and founder of Digital Olympus, shares all. In this episode, Alexandra delves into innovative strategies for content promotion and link building, emphasising the importance of building authentic backlinks through meaningful connections rather than traditional outreach methods.  They discuss the growing significance of digital PR, the impact of industry shifts and the role of human expertise versus AI in content creation. Join us as Alexandra shares her expert insights on adapting to Google's algorithm changes, the integration of link building into broader marketing strategies, and the transition from link builders to brand builders in the digital landscape.  Discover the latest SEO tools and tactics that can enhance your brand's online presence. Don't miss out on Alexandra's valuable advice and practical strategies to improve your SEO results.  Topics Covered  00:54 - Advanced link building tactics to increase revenue. 03:59 - Successful link-building business. 07:11 - Email outreach efficiency for link building decreased 13:23 - Google increases domain authority impact, affecting SEO 14:41 - Email outreach efficiency decreasing and the results are questionable 23:27 - AI's early adopters succeeded in teaching SEO journalism 26:13 - AI lacks authenticity of genuine expert content 29:52 - Monitor requests, engage on LinkedIn and follow journalists 31:38 - Digital PR costs have increased significantly 34:06 - Working with journalists involves time frame challenges 37:34 - Awards make you recognized as barbecue expert 41:24 - Consider brand authority before competing in rankings 45:17 - Study competitors for insights to improve content 48:16 - Leverage relationships for effective content promotion strategies 50:34 - Market trends emphasise brand authenticity over mediocrity

SEO experten, Jorge Castro, gästar podden Framtidens E-Handel och pratar om framtidens sökoptimering. Jorge har tidigare varit med i avsnitt 128, 153 och 198.02:17 - Vem är Jorge privat? 10:25 - Om tuffa perioder i sitt professionella liv 16:25 - Hur har SEO förändrats de senaste åren? 23:04 - Google vs andra sökmotorer 34:40 - Vad exakt är en EEAT analys? 40:31 - De bästa verktygen för att optimera sin hemsida 46:28 - Om digital PR Här hittar du Jorge & Growth Marketing:https://www.linkedin.com/in/growthmarketing-se/https://growthmarketing.se/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQSponsor:https://www.juni.co/ Poddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

What does it take to launch a digital PR campaign that gets people talking about your law firm? In this episode, Kristaps Brencans teams up with digital PR pro Mark Rofe to dig into the magic behind wildly successful PR stunts and SEO-boosting campaigns. Mark shares his playbook for grabbing journalists' attention, finding the right media contacts, and creating buzzworthy stories—like the infamous “single billboard” that landed him on Jimmy Fallon and The Ellen Show.Mark discusses how creative digital PR campaigns—like a hypothetical "$1 divorce" promotion—could generate buzz and set law firms apart in a highly competitive market.Tune in to discover:1. How to develop story angles that resonate with journalists2. Tips for building targeted media lists and pitching journalists effectively3. The power of PR stunts in traditional industries like law4. How digital PR supports SEO and the importance of consistencyReady to transform your digital PR strategy? Hit play to learn from one of the best in the industry!If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

 This week's episode of Win The Hour, Win The Day Podcast interviews, Michelle B. Griffin. Tired of blending in and ready to stand out? Join us as Michelle Griffin reveals the secrets to creating a personal brand that's truly unique. In this insightful episode, you'll learn: - How to "Own Your Lane" and make your brand unforgettable.- The basics of Michelle's L.A.N.E. framework to guide your brand.- Why showing your difference builds trust and authority.- How digital PR can boost your visibility and credibility.- Simple ways to create a brand that connects emotionally with your audience. Get ready to learn the tools to stand out, grow your brand, and connect with your audience in a whole new way. Don't miss these powerful insights!  Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Michelle B. Griffin at:Website:  https://michellebgriffin.com/LinkedIn:  https://www.linkedin.com/in/michellebgriffin/  #KrisWard#OwnYourLane#DigitalPR 

Muitas vezes o faturamento é bom, mas seu negócio digital não cresce porque está ancorado em custos pesados. Um desses custos é o percentual sobre as vendas pago a parceiros, como as plataformas. André Cruz, CEO da Digital Manager Guru, explica como enxugar os custos, dar mais previsibilidade aos gastos e ampliar sua margem de lucro. Conteúdo patrocinado VENDAS ONLINE Conheça a forma mais simples e poderosa de vender online. Teste gratuitamente a plataforma Guru e tenha à mão tudo o que você precisa para rodar seu negócio digital https://adm.to/3UyznUZ COMPLIANCE Confira os cursos e formações da Petroshore e transforme sua carreira https://adm.to/3CwlrEJ MENOS IMPOSTOS Saiba como a TelliCoJus pode ajudar sua empresa a reduzir a carga tributária e ganhar eficiência https://adm.to/3Z69ZZh Sobre o entrevistadoAndré Lado Cruz é CEO e fundador da Digital Manager Guru, uma plataforma completa de checkout e gestão de vendas online. Ele acumula quase duas décadas de experiência no segmento digital e e-commerce, com passagens pela Vivo, IG e VTEX.See omnystudio.com/listener for privacy information.

What is digital PR and does it matter? In this episode of the Digital Marketing Podcast, Daniel sits down with Jane Hunt, CEO and Co-Founder of JBH, a digital PR and SEO agency based in Manchester. Jane shares with Daniel invaluable insights into the digital PR landscape and how its reshaping SEO and brand building for both B2B and B2C clients, and the techniques that power brand visbility. If you're looking for a strategy to build quality backlinks, measure campaign impact and blend SEO with traditional PR to achieve results, tune in today! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

Kat Breeggemann, Digital Customer Experience Program Manager at Automox, joins the podcast to discuss the role of data in driving digital customer success and enhancing product adoption. She shares her journey into customer success, the importance of tailoring digital programs to customer needs, and explores strategies to prevent downgrades using targeted campaigns and persona insights. We also spend some time talking about how LinkedIn campaigns can play a role in your digital motions!Chapters:00:00 - Intro02:42 - Kat's role at Automox  04:17 - Kat's unexpected journey into CS  06:00 - The student newspaper era  11:14 - Understanding digital program management  13:08 - The power of data in digital CS  19:40 - Campaigns for specific product adoption  23:00 - Avoiding the risk of downgrade  26:56 - Overcoming challenges with data  30:17 - Why showing your work matters  35:52 - Using LinkedIn ads in digital CS  43:34 - Leveraging external data and persona insightsEnjoy! I know I sure did…Kat's Linkedin: https://www.linkedin.com/in/kat-breeggemann/Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review. Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic

Want to learn how to get press coverage, land media interviews, and boost your PR strategy? In this episode, public relations expert and media consultant Mitch Carson reveals his proven publicity tactics for entrepreneurs, business owners, and personal brands looking to get featured in major media outlets. Mitch Carson is a media publicity expert and founder of Get Interviewed Guaranteed. With over 20 years of experience in media relations, Mitch has helped countless CEOs, speakers, authors, and entrepreneurs secure coverage on major networks including CNN, ABC, CBS, NBC, and Fox. Discover how to optimize your press releases, leverage breaking news through newsjacking, and measure your publicity ROI. Mitch shares his proven system for turning media appearances into measurable business results. Whether you're just starting your publicity journey or looking to scale your media presence, this episode provides actionable strategies you can implement immediately.

Can digital PR platforms truly transform your business? Tune in to uncover how the evolution of these platforms, starting with Peter Shankman's pioneering HARO, has reshaped the landscape for design professionals seeking press coverage. You'll gain insights into Shankman's latest venture, Source of Sources (SOS), which aims to rekindle HARO's original accessibility. As we navigate this transformative PR terrain, we also address the pivotal role of AI, cautioning against over-reliance on shortcuts that promise effortless media placements without the requisite effort.Join us as we explore the nuances of leveraging platforms like Quoted, Connectively, and a nod to Harrow's evolution. Discover how Quoted's approval-based system, though intricate and costly, offers rich insights for crafting effective pitches. Learn about Connectively's AI-driven approach to matching journalists and sources, and the emphasis on creating original content to maintain credibility. With actionable steps to simplify your marketing and boost business growth, we also invite you to enhance your strategies through our Designer Discussions Academy membership. Stay with us for practical tools and insights tailored to elevate your design business.If you would like to get the links and show notes for this episode, click on the link below:​ https://www.designerdiscussions.com/episodes/episode-125-The-evolution-of-digital-PRThe links mentioned in the episode​Source of SourcesQwotedConnectivelyDesigner Discussions AcademyTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Send us a textIn this episode of the Digital Marketing Mentor podcast, host Danny Gavin sits down with Ross Hudgens, the founder and CEO of Siege Media. Ross shares his journey from studying creative writing to scaling one of the leading content marketing agencies through discussion on the role of mentorship, strategies for scaling a business, and evolving SEO practices in the age of AI. Whether you're a budding entrepreneur or a seasoned marketer, this episode offers practical advice and insights on business growth and effective digital marketing.Episode Highlights: Mentorship has played a crucial role in Ross's career. Influential digital marketing figures and direct competitors such as Grayson LaFrance and Wil Reynolds have provided guidance and support in his successful pursuit of scaling Siege Media. Effectively scaling his agency has meant Ross has had to learn to delegate responsibilities, particularly in sales and operations. Ross's approach to SEO has evolved from traditional link building to “product-led digital PR.” This includes creating unique, data-driven content that stands out in a digital landscape. Episode Links: Siege Media Ross LinkedInRoss's XRoss's InstagramFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Devin: What's your superpower?Jason: I think it's around getting people excited.In today's episode of Superpowers for Good, I had the pleasure of speaking with Jason Fishman, Co-Founder and CEO of Digital Niche Agency (DNA), as well as the host of the "Test. Optimize. Scale." podcast. Jason shared invaluable insights into what it takes to market a regulated investment crowdfunding campaign successfully.One key takeaway from our discussion is how critical it is to drive enough traffic to your campaign page. Jason pointed out that many founders believe that simply launching their offering will magically bring investors to their door. The truth, as he explained, is far from that. "You probably need 50,000 visitors per million dollars raised on a Reg CF," Jason said, emphasizing that traffic goals are essential. He highlighted that only about 7% of Regulation Crowdfunding (Reg CF) campaigns reached $1 million or more last year, largely due to insufficient traffic.Jason also delved into the importance of creating social proof for your campaign. He likened it to avoiding the “empty restaurant” effect: when prospective investors see that only a small amount has been raised, they may hesitate to invest. He noted, "You're in a much better spot if you're able to get over $100K showcased on your page for how much has been raised." This kind of traction helps reassure cold investors and encourages more participation.For anyone looking to raise funds through a regulated crowdfunding campaign, Jason's advice is clear: focus on building momentum early and ensure that your campaign is reaching enough potential investors. Social proof can make or break your efforts to raise capital from the crowd.tl;dr:* Drive Traffic to Campaigns: Jason emphasized that driving significant traffic to crowdfunding pages is essential for success. He noted that most campaigns fail due to insufficient visitors.* Importance of Social Proof: Successful campaigns often showcase early traction, which builds credibility. Raising over $100K early on can help attract cold investors who have no prior connection to the campaign.* Targeted Marketing: Jason shared how targeted digital marketing, such as advertising to specific audiences like equity crowdfunding investors, is a powerful tool to reach the right prospects.* Proactive Founders: Jason highlighted that the most successful crowdfunding campaigns are led by founders who are highly proactive and engage deeply with their networks, rather than relying solely on third-party agencies.* Test and Optimize: Jason's marketing philosophy revolves around constantly testing different approaches, learning from the results, and optimizing campaigns to achieve better performance.How to Develop Generating Enthusiasm As a SuperpowerJason's superpower is his ability to get people excited. He uses his natural enthusiasm to energize those around him, whether it's rallying friends for a trip or engaging stakeholders in a business opportunity. By thinking about what would get him excited about a product or campaign, Jason translates that feeling into marketing messages that resonate with audiences, making him highly effective in crowdfunding campaigns.Jason shared an example where he used his enthusiasm to convince celebrities and influencers to share their audience data for advertising purposes—something many people are hesitant to do. By sharing his excitement about the potential results and opportunities, Jason managed to secure their participation, resulting in stronger campaign performance and satisfied stakeholders.Tips for Developing the Superpower:* Put Yourself in Their Shoes: Think about what would get you excited if you were the other person. Tailor your approach to reflect what would spark enthusiasm in that specific individual.* Transfer Energy: View communication as a transfer of energy. If you feel excitement, convey that feeling clearly to the other person. Make them feel the opportunity as vividly as you do.* Understand Your Audience: Study your audience in detail to find out what appeals to them. Create tailored messaging that resonates personally with them.* Test and Adapt: Use a trial-and-error approach to refine your methods. Test different messages, observe what works, and adjust accordingly to connect more effectively with each audience segment.By following Jason Fishman's example and advice, you can make generating enthusiasm a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJason Fishman (he/him):Co-Founder and CEO of Digital Niche Agency DNA and Host of the "Test. Optimize. Scale." Podcast, Digital Niche Agency (DNA)About Digital Niche Agency (DNA): DNA is a full-service digital marketing agency specializing in surpassing client goals. Our team has over 25 years of experience in Marketing, Start-Ups, and Business Development. While working with clients and launching brands, we have learned what works and how to implement a revenue-driving marketing strategy. Watching the digital marketing landscape evolve every day, our primary objective is to offer the latest technologies and techniques to small to mid level businesses. With a focus on two areas, Content Development and Content Distribution, the DNA model is built for both brand value and performance. Our success is truly measured by the growth rate of our clients' companies. Whether you are looking for Social Media, SEO, Content Marketing, Digital PR, Web/ Mobile Media Buying, Marketing Plans, Influencer Marketing, Instagram Ads, Traffic to CrowdFounding Platforms, Investor Materials, CPI / Burst and AOS Campaigns, Development, Video, or Digital Advertising, we know how many options there are out there and have structured ourselves so that you can get everything you need from DNA. We have relationships with the top vendors in the digital world and provide the ability to work with one partner to manage all areas of your digital brand at below industry standard rates. With this approach, we want to make the process easy so we can begin getting you more market share with our formula.Website: digitalnicheagency.comX/Twitter Handle: @DNAgency_CACompany Facebook Page: fb.com/digitalnicheagencyLinkedin: linkedin.com/company/digital-niche-agencyInstagram Handle: @digitalnicheagencyBiographical Information: Jason Fishman is the Co-Founder and CEO of Digital Niche Agency (DNA), with over 15 years of experience in scalable marketing strategies. He has led campaigns for 750+ brands and 350+ crowdfunding projects, producing nine figures in funding. Jason hosts the “Test. Optimize. Scale.” podcast and contributes to the Forbes Agency Council.Max-Impact MembersThe following Max-Impact Members provide valuable financial support to keep us operating:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Ralf Mandt, Next Pitch | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* SuperCrowd Mastermind Group, twice monthly on the 1st and 3rd Thursdays at noon Eastern. This group is for entrepreneurs and small business owners interested in raising money from the crowd. Attend your first meeting free!* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on October 15, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.* SuperCrowdHour, October 16, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At October's webinar, Devin Thorpe will provide an in-depth answer to the question, “How to Assess Your Crowd's Potential for Investing?” Free to attend.Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Rally for Appalachian Hurricane Relief, Joel Skene, Tuesday, October 8 at 4:00 PM ET* Community Revitalization, Thursdays, 10:00 AM Eastern.* Community Capital Alternatives for Outdoor Recreation Challenges, Kathleen Minogue of Crowdfund Better speaking at American Trails, October 3, 10:00 AM, free.* Main Street Skowhegan and NC3 Entrepreneur Finance Workshop Series, September 17 - November 19, 2023.* Krishi Janani PBC Crowdfunding Virtual Office Hour, Sep 21, 2024, Noon Eastern.* Investment Week 24, October 19-20, 2024, Los Angeles. * Crowdfunding Professional Association, Summit in DC, October 22-23* Asheville Neighborhood Economics, November 12-13.If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

Send us a textReady to revolutionize your digital PR game and amplify your online presence? Discover the transformative power of "idiot online," an innovative free tool by Search Intelligence that churns out 100 tailor-made digital PR ideas for your website in just 30 seconds. On this episode of "SEO is Not That Hard," I, Ed Dawson, take you through the tool's functionality, my personal experience using it for broadband.co.uk, and how AI-driven prompts can generate engaging story angles effortlessly.We dive deep into the significance of digital PR and its role in securing white hat links and building brand awareness. Learn about the structured approach employed by Search Intelligence, how the tool categorizes ideas into ten distinct groups, and why this could be a game-changer for both seasoned SEO professionals and newbies. Don't miss this episode's valuable insights into leveraging AI to streamline your digital PR strategy and make your content irresistible to journalists and bloggers alike!SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Have you ever wondered how to transform a brick-and-mortar in-store lead gen model into an e-commerce powerhouse? Join SEO strategist Katie Barnard and Digital PR expert Emma Carstairs as they reveal the secrets behind their success. Discover the PR and SEO strategies that fueled this incredible growth to achieve £1M monthly for this prestigious retail brand. Get actionable insights for website migration, effective PR and SEO collaboration, and driving e-commerce success. Don't miss out on these game-changing tips from a standout digital marketing campaign! ***************************************  Thank you to our guests, Katie Barnard (SEO strategist) and Emma Carstairs (Digital PR strategist) at Impression Digital Social:  https://twitter.com/impressiontalk https://www.impressiondigital.com/blog/category/digital-marketing/ https://www.linkedin.com/in/katie-barnard-6a4297108 https://www.linkedin.com/in/emmacarstairs/ ***************************************  This episode is brought to you by Moz's Keyword Explorer Try it for free https://moz.com/explorer Streamline your SEO strategy with Moz's updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords. ***************************************  Additional Moz Resources:  30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3   Check out Moz Local  ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK ***************************************  STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/

In today's episode, we're diving into the dynamic world of digital PR with Joe Giovannoli, founder and managing partner of 9Sail, a growth marketing agency that prides itself on being digital rainmakers. If you've ever wondered how to amplify your online presence and secure those coveted backlinks, you're in for a treat. Joe shares his insights on leveraging digital publications to not only enhance your SEO but also position you as a subject matter expert. Get ready to take some notes and maybe even rethink your PR strategy! https://www.theagentsofchange.com/545 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

In this episode of Growth Marketers Podcast, Wayne Stanley, discusses the importance of press releases and digital PR (public relations). He shares his journey from working in politics to starting his own business and how his background in public relations translates into helping other businesses. Wayne emphasizes the need for an efficient and effective story that connects with customers and differentiates a business. He also explains the difference between public relations efforts and press releases, and how to leverage earned media and digital PR to accelerate recognition and credibility. Digital PR allows you to reach and actively engage with your target audience. Its advantages, such as enhanced visibility, improved search engine rankings, credibility, and targeted audience reach, make it a worthwhile investment for businesses in today's digital era. Takeaways from this video: * Storytelling is crucial in marketing and public relations to create an emotional connection and differentiate a business. * Press releases are a tool within public relations to inform journalists about news or expertise that can benefit them. * Earned media, such as media mentions and interviews, can be accelerated by building relationships with journalists and sharing the coverage on owned media platforms. * Digital PR combines search engine optimization, earned media, and owned media to increase a business's digital footprint. * Prioritize marketing efforts based on the goals and desired outcomes of the business, and focus on consistency in communication to build brand recognition and trust. 00:00 Introduction 00:09 Wayne's Career Journey: From Politics to Entrepreneurship 02:18 Lessons from Capitol Hill: Communication and Marketing 04:39 The Power of Storytelling in Business 06:50 Crafting Effective Stories for Businesses 14:00 Public Relations vs. Press Releases 20:44 The Role of Earned Media and Digital PR 27:20 Leveraging Awards and Recognitions 30:16 Balancing PR and Marketing Efforts 36:44 Conclusion and Final Thoughts Watch a webinar: https://www.oneims.com/webinars/ ►Visit our website here: https://www.oneims.com/ ►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en

Mady Lanni is a Digital PR Strategist at Journey Further in the US and works with clients ranging from Fortune 500 companies to small business owners. We talk about Digital PR, newsjacking, following trends, and other creative strategies. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Twitter: https://x.com/madylanniPR LinkedIn: https://www.linkedin.com/in/madysonlanni/ Website: https://madylannipr.com --- Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support

Tim Cameron-Kitchen, the founder of Exposure Ninja, shares the strategies they used to create an organic traffic-driving strategy on a shoestring budget. Discover how Exposure Ninja turned a 5k monthly budget into a 75% revenue increase for a rehab clinic—far beyond their original goal. Focusing on SEO, Content Marketing, and Digital PR to build links. ***************************************  Thank you to our guest Tim for joining us! https://www.linkedin.com/in/timcameronkitchen https://exposureninja.com/ ***************************************  This episode is brought to you by Moz's Keyword Explorer Try it for free https://moz.com/explorer Streamline your SEO strategy with Moz's updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords. Get access to our full suite of tools with a Moz Pro free trial https://moz.com/moz-pro-free-trial ***************************************  Additional Moz Resources:  30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3   Check out Moz Local  ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK ***************************************  STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/

Send us a Text Message.In this episode of Living the Dream with Curveball, host Curveball dives into the world of digital marketing and SEO with the dynamic Z Scott, also known as the SEO Queen. Z shares her inspiring journey from growing up immersed in technology to founding the SEO Queen brand, which has helped clients generate over $250 million in revenue. Discover the essentials of search engine optimization, the power of digital PR, and how AI is revolutionizing the SEO landscape. Z also gives a sneak peek into her upcoming projects, including the latest issue of Algorithm Magazine, which provides practical tech insights for business owners.Please be sure to follow, rate, review, and share this episode with as many people as possible. https://offer.seoqueen.com/

Have you ever wondered what it takes to crack the Google code and dominate search results? Millions of views, sky-high rankings, and booming traffic - that's the reality Andrew Holland has created for himself and his clients.Join us in welcoming the mastermind behind over 20 million video views and 200,000 page-one Google keyword rankings. But Andrew's journey started in an unexpected place - the police force!Join us as we delve into Andrew's unique path to SEO mastery, his experience building a successful agency, and his current role as Director of SEO at JBH, a leading Digital PR agency in Britain.He's also the brains behind the popular "Growth Through Content" LinkedIn newsletter. Tune in for actionable insights and inspiring stories from an SEO guru!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

00:00 - Introduction00:45 - What is Product-Led Digital PR?4:30 - Why you should choose Product-Led Digital PR6:37 - A case study with encouraging results8:30 - Putting your data to work10:00 - Running surveys13:00 - How do you make surveys effective?16:00 - What the future looks like18:00 - Final Thoughts

Welcome to episode 234 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jason Hennessey, CEO at Hennessey Digital. Jason Hennessey, entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing. Jason's expertise has fueled the growth and successful sale of multiple businesses, starting with a pioneering dot-com venture in the wedding industry. Serving as the CEO of Hennessey Digital since 2015, Jason's leadership has transformed a modest consultancy into a thriving eight-figure agency, earning a place on the prestigious Inc. 5000 list for five consecutive years. He is also the author of two Amazon bestsellers titled Law Firm SEO and Honest SEO. As a sought-after keynote speaker and a frequent guest on podcasts and webinars, Jason shares his wealth of knowledge. He contributes as a columnist to respected publications such as the Washington Post and is a regular contributor to Entrepreneur, Forbes, Inc., Newsweek, and Rolling Stone Magazine. Jason's accomplishments extend to being honored with the Gold TITAN Business Award in the Entrepreneurship, Branding, Advertising, & Marketing category, as well as being recognized as a National Law Review Go-To Thought Leader. Jason's journey has been enriched by his experience as a United States Air Force veteran and his attainment of a Bachelor of Arts degree in Marketing from the University of Nevada, Las Vegas. Commencing his SEO career in Las Vegas and later establishing a strong presence in the legal industry in Atlanta, Jason now resides in the Los Angeles area with his wife, Bridget, and their three children.   What you'll learn about in this episode: 1. Digital PR for Quality Backlinks: Importance of digital PR in generating high-quality backlinks Securing backlinks from reputable sources to boost website popularity and domain authority 2. SEO Fundamentals and Google My Business: Technical optimization and quality content creation tailored to user intent Impact of Google My Business on local search rankings 3. AI in Content Creation: Leveraging AI-generated content alongside data-driven strategies Enhancing search rankings through AI integration 4. Intake Management: Addressing intake issues to convert leads into signed cases Improving intake processes to maximize marketing efforts 5. Building Trust and Credibility: Importance of building trust and credibility in attracting and retaining clients Effective SEO and digital PR strategies to enhance client relationships   Resources:  https://www.instagram.com/jasonhennessey/?hl=en https://www.youtube.com/channel/UCrorwnhMIn2-uxBuitqFLbA hennesseydigital.com jasonhennessey.com https://www.facebook.com/hennesseydigitalgrp/ https://twitter.com/jasonhennessey?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://www.linkedin.com/in/jhennessey/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In this series of episodes, we introduce you to some of our top experts sharing their knowledge during the brightonSEO conference. Hosted Karim Adib, the panel discussion centers around the subject of content marketing and digital PR. If you're keen to learn more about building relationships with PR professionals and the importance of building quality links - or if you're a small business looking for pro tips to improve your content marketing activity, this episode is for you.In this episode:01:15 How businesses can future-proof their content marketing and PR strategies.08:40 Key metrics for measuring the success of content and how they differ based on the type of content.16:22 Challenges and opportunities in integrating social media and influencer outreach with PR efforts.23:50 Differing perspectives on the effectiveness of reactive PR versus data-led campaigns.38:55 Effective strategies for managing crisis situations and repairing a company's reputation after negative PR. Resources mentioned:https://www.reddit.com/https://analytics.google.com/analytics/academy/course/5 Find out more about our panelists: Karim Adib https://www.linkedin.com/in/karimadib/Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO. Victoria Roscow https://www.linkedin.com/in/victoria-roscow-196925114/Victoria is Head of Content at Manchester-based digital marketing agency, Dark Horse. She leads on the on-page SEO and content marketing strategy for clients across the country. Will Waldron https://www.linkedin.com/in/will-waldron-0b0088111/Will has 10 years of experience in both traditional and digital PR, developing multi-channel campaign strategies to clients across multiple sectors based all over the world. Sarah-Jayne Taylorson – https://www.linkedin.com/in/sarah-jayne-taylorson/Sarah-Jayne is a Digital PR Consultant at NORTH. She has over 3 years in-house experience and enjoys putting her clients at the heart of the news agenda to secure high quality links in top tier outlets.To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

What is Digital PR? And how can you use it effectively? Stephen Baker has 17 years' experience as a PR professional having started in traditional PR before moving into digital with Propellernet in 2011. He now manages a growing team of 13 people and is responsible for their ongoing development, ensuring everyone is motivated, happy and delivering their best work. He also co-hosts the Digital PR Podcast with Louise Parker. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support

My friend Yuval is here this week - https://twitter.com/yuvalsteuer He grew his new company KAPS from zero to $20,000 MRR in just four months. Their only marketing strategy is influencer marketing. We talk his whole process and also talk the basics of hiring offshore talent.Cody's Linkshttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/Brought to you by...Swell AIContent marketing powered by AI. Turn audio or video into clips, blog posts, newsletters and more. Make your company into a media company. Sign up free - https://www.swellai.com/ALSO...Podcast Guest LaunchGet booked on podcasts and grow your brand. PGL is Digital PR agency that helps get media placements to connect with new audiences, build backlinks to your site, and create long form video to create clips for social.I have been using them for months and they have placed me on 50+ shows.Learn more at - https://podcastguestlaunch.com/Timestamps(00:01:49) Influencer marketing process for rapid growth(00:11:23) Creators have built trust over long  time frames, you can tap into it(00:21:28) Gradually increasing responsibilities for global talent(00:33:08) Building Self-funding a startup with a quick payback period can lead to immediate revenue growth and business successOther Linkshttps://inthepitpodcast.com/https://codyschneider.com/https://www.drafthorseai.com/Guest Linkshttps://twitter.com/yuvalsteuerhttps://www.linkedin.com/in/yuvalsteuer

Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa's specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair! In this episode, we discuss: The evolution of link building The important role of creativity in digital PR campaigns How to do well in digital PR Rosa's four key strategies for successful digital PR and link building Dive in: [03:16] Transition from journalism to digital PR business director. [09:34] Creating effective digital PR campaigns without buying links. Using link reclamation for brand mentions. [12:58] Create specific, reactive PR for targeted campaigns. [15:24] Understand audience, build relationships, leverage email outreach. [19:14] Rapidly repurpose existing content to generate links. [22:54] Ways to improve digital PR and trends. [24:24] Seek fresh, trend-focused, and evolved ideas. Embrace collaboration and take calculated risks. [27:11] Insider Tips from Rosa! Find the notes here: https://keepopt.com/201 Digital Retail Index: Find out where you're ranked or submit your own site for analysis >> KeepOpt.com/remarkable ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

In today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a good rapport with journalists and editors and the importance of good quality link building for SEO. Let's dive in!In this episode:06:15 The changing landscape of journalism - many shifting to freelance work and writing for multiple titles.09:41 The importance of alignment and collaboration in digital PR - moving away from past tensions and building better relationships with journalists.11:31 Top tips for pitching journalists - pitch structure, clear images, quick response and tailored content.16:27 Utilising the ‘dates of interest' calendar for easy campaign recycling.19:44 Discussing the importance of SEO and digital marketing for business growth and increased revenue. Resources mentioned in this episode:The Art of Creative Thinking by Rod Judkins https://www.rodjudkins.com/books https://connective3.com/resources/ More about our guests: Olivia has over six years of experience working in the PR industry. Her passion for finding innovative link building tactics and nurturing PR/Journalist relationships has propelled her career across some of the leading PR agencies in Manchester. Connect with Olivia here: https://www.linkedin.com/in/olivia-bence-883260132/ With a background in music PR, Will has 10 years of experience in both traditional and digital PR, marketing and communications. Now currently focussing on digital PR strategies at connective3, Will is developing multi-channel campaign strategies and delivering award-winning campaigns to clients across multiple international sectors. Connect with Will here: https://www.linkedin.com/in/will-waldron-0b0088111/https://connective3.com/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

This episode my homie Lucas is here who's a page speed optimization expert. We dive into how page speed optimization impacts activation, signups, and conversion rates, especially in the e-commerce space and self service saas space. This is a crash course in page speed optimization and exposes the the scams and shady practices in the industry and what to look for as a business owner.We talk about the importance of realistic expectations when it comes to site speed, the sneaky tactics some agencies use to boost performance scores, and the true metrics that matter for a snappy user experience. Listen now and subscribe wherever you're listening to get more marketing alpha weekly.BROUGHT TO YOU BY...Swell AIContent marketing powered by AI. Turn audio or video into clips, blog posts, newsletters and more. Make your company into a media company.  Sign up free - https://www.swellai.com/ALSO...Podcast Guest LaunchGet booked on podcasts and grow your brand. PGL is Digital PR agency that helps get media placements to connect with new audiences, build backlinks to your site, and create long form video to create clips for social. I have been using them for months and they have placed me on 50+ shows.Learn more at - https://podcastguestlaunch.com/Timestamps(00:00:00) Faster loading site = increased conversion rate, average order value, customer LTV, reduced bounce rates, and abandoned cart rates.(00:03:24) Shopify stores are the trickiest to optimize for speed, but it's crucial for success in e-commerce.(00:08:57) Optics matter in site speed optimization; focus on the facade of a fully loaded site for better user experience.(00:17:50) Beware of scammers promising unrealistically high site speed scores; ethical optimization is key for long-term success.(00:30:05) Focus on perceived speed, time to action, and cumulative layout shift for a better user experience, not just a high performance score.HOST LINKShttps://www.swellai.com/https://www.acclaimpodcasting.com/https://www.drafthorseai.com/https://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://inthepitpodcast.com/https://codyschneider.com/GUEST LINKShttps://twitter.com/igobylukashttps://www.linkedin.com/in/lukastanasiuk/https://www.theniceagency.co/

RTINGS.com is one of the most successful product review sites of all time. Despite 'only' having a DR 75 domain and competing against sites like PCMag, Tech Radar, New York Times, the Wire Cutter, and CNET (all DR 90+ sites), they have over 4 million monthly organic visits. So how exactly did they pull this off?In this week's episode, Mark sits down Pauline Duthiel, Head of Digital Marketing at RTINGS.com to take a look behind the scenes at what SEO looks like at one of the world's most loved review sites - and it was nothing like we expected.____________________________________________A special thanks to our sponsors for this episode, Digital PR and link building solution, BuzzStream:https://www.buzzstream.com/link-building____________________________________________Full show notes:https://www.authorityhacker.com/podcasts/the-secret-to-rtings-seo-success/