PPC & Chill

Do you know what food trend is the most pervasive, divisive, and durable in US culture? Starbucks' PSL. Want to know why? Take a listen to what brands can learn from the pumpkin spice phenomenon. --- Support this podcast: https://anchor.fm/bryenn-lopez-bierwirth/support

We spend a lot of time analyzing, emulating, critiquing companies branding strategies, but I'd suggest news stations & publications are some of the best branders based on a psychological effect called: negativity bias -- also known as clickbait. --- Support this podcast: https://anchor.fm/bryenn-lopez-bierwirth/support

Psychological pricing is a pricing strategy that utilizes specific techniques to form a psychological or subconscious impact on consumers to trick consumers into making quick purchases. We've all been a victim of them. Today on the show, I discuss 4 common pricing strategies and give examples of why businesses do and should use them. --- Support this podcast: https://anchor.fm/bryenn-lopez-bierwirth/support

Social commerce is an $89.4 billion market right now. It's projected to grow to $604.5 billion in the next seven years. If you're a business with products to sell and want to scale, e-commerce won't cut it anymore. You need to become a digital mall and integrate social experience with an e-commerce strategy. I discuss how to do exactly that. --- Support this podcast: https://anchor.fm/bryenn-lopez-bierwirth/support

There's a big debate, almost conspiracy-esque, about Tech companies listening in on our phones and that's how they know what products we were discussing, without us having to Google them. I speak on why this is happening and what you can do to better protect your privacy. --- Support this podcast: https://anchor.fm/bryenn-lopez-bierwirth/support

Facebook continues its campaign against Apple’s iOS 14 privacy updates, adding a notice within its iOS app telling users the information it collects from other apps and websites can “help keep Facebook free of charge.” A similar message was seen on Instagram’s iOS app. Mark Zuckerberg's company is using fascinating scare tactics to get users to tolerate tracking, but why? Let's explore. --- Support this podcast: https://anchor.fm/bryenn-lopez-bierwirth/support

Click fraud is up 227% since 2016 and it's only getting worse and more expensive for you. Learn how click bots are affecting your PPC account, why it's happening and the 4 steps you should be taking now to protect yourself and save your money -- hint: Sarah Connor isn't an answer.

Why bidding on your brand name is important for your overall PPC strategy and, if you aren't, how you're enabling your competitors to directly steal customers from you.