Podcasts about Social commerce

TikTok Shop polarises – is it chaos or the next big thing in commerce? Kristina Mertens sees clear potential. In this episode, she joins Ingrid and Valerie to discuss why Social Commerce is more than a trend and how creator communities drive real brand loyalty.She shares how brands like 6PM or More Nutrition succeed by specifically tapping into content ecosystems. And she talks about her own TikTok experience – 11 seconds from video to purchase. They explore why About You's quick retreat may have come too soon, what makes Social Commerce fundamentally different from classic marketplace logic, and why emotional community-building and AI-driven shopping agents are likely to coexist in the future. For marketplaces, the message is clear: evolve – or become just another data source.Note from the sponsor Kaufland Global Marketplace:Want to expand your marketplace business across Europe? Then Kaufland Global Marketplace is definitely worth a look. After launching in the Czech Republic, Slovakia, Poland, and Austria, Kaufland is now expanding its marketplace network to France and Italy – two of the largest e-commerce markets in Europe. France went live on August 12, Italy will follow in just a few weeks. And here's the best part – there's a special offer for new sellers: With the voucher code MP-UNI2025, you can sell without paying a base fee for 3 months on all Kaufland marketplaces. Valid only for new registrations until October 31, 2025. Register right now here: https://www.kaufland.com/join?utm_source=podcast&utm_medium=paid&utm_campaign=B2BMarketplaceUniverse&utm_content=08_2025Note from the sponsor Pixelmoda:Founded in Milan in 2021, Pixelmoda specializes in AI-assisted image and video production. The key feature is that the AI does not generate the images, but supports the team and models in taking the best possible shots quickly by optimizing camera position, lightning, model poses, and so on. This significantly shortens production time and reduces costs up to 70 % for photo production and up to 90 % for video production. Pixelmoda produces over 14 million images and videos per year. Its customers include over 100 brands from more than 20 countries, including three of the top five global online marketplaces and lots of luxury brands. If you want to learn more about this, tune in next week. In Episode 126Ingrid and Valerie will be talking to Gianni Serratzi, CEO of Pixelmoda.Chapters:00:00 Introduction to Social Commerce05:57 The Rise of TikTok Shop07:51 Social Commerce vs. Traditional E-commerce11:24 The mistake of hasty withdrawal14:45 The new way to shop on TikTok Shop19:09 Logistics and Fulfillment in Social Commerce24:59 The importance of social experience30:26 The Future of Marketplaces and AI Commerce

In this episode of The Influence Factor, Alessandro Bogliari chats with Josephine Wong, the Chief Revenue Officer of CommentSold, discusses her passion for building products that empower entrepreneurs and the evolution of social commerce. She highlights the importance of community engagement, the role of AI in content creation, and strategies for creators and brands to succeed in the social commerce landscape. Josephine emphasizes the need for authenticity and human connection in marketing, as well as the significance of creating a sense of urgency and exclusivity in sales.

Dave pitches 3 ecommerce trend predictions that he thinks is going to happen within the next 3 years, why he thinks its going to happen, and the opportunity that lies ahead for you.  Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today! There are some massive opportunities in e-commerce within the next few years.  Amazon has been investing a lot into a specific category, which means that customers will be getting a lot of targeted ads for this category within and outside of Amazon. This is just one of the predictions we have in store for you today.  Another prediction that we think is going to see massive popularity on Amazon is based on its popularity in Asia. While not as prevalent in the North American markets, this certain strategy has been seeing massive numbers in customer acquisition and average order value specifically.  Here's some timestamps down below to get into the predictions!  Timestamps 00:00 - E-Commerce Predictions for the Next Three Years 01:57 - How This Strategy Saw Massive Success in E-Commerce 07:29 - The Gambling Trend 11:49 - The Next Big Category in Amazon As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

In dieser neuen Folge der Social Commerce Chats dreht sich alles um den "State of Social Commerce in China". Anlass ist eine gemeinsame Reise nach China, die wir im Oktober im Rahmen einer Commerce Study Tour unternehmen, organisiert von Ed Sander in Zusammenarbeit mit der K5.Jochen war schon einmal vor Ort und teilt in dieser Folge seine Eindrücke und Erfahrungen aus dem chinesischen Commerce-Ökosystem. Es geht darum, wie weit Social Commerce Formate dort bereits sind, was in China anders läuft als hierzulande und was wir im Westen vielleicht noch lernen können.In gut 60 Minuten gibt's viele spannende Insights und einen kleinen Vorgeschmack auf das, was die beiden auf ihrer Reise erwarten könnte.Kleiner Hinweis am Rande: Wer auf der DMEXCO ist, sollte am 17.9 um 16 Uhr bei Kristina's Keynote mit TikTok auf der Collective Stage und am 18.9 um 13 Uhr an der Commerce Stage vorbeischauen, wo es in einem wieCommerce? Livecast gemeinsam mit Shopify um AI, Agentic Commerce und die Rolle von D2C-Shops geht.Kapitel(00:00) Intro(03:07) China als Vorreiter im Social Commerce(06:14) WeChat & Super-Apps(14:34) Bi-Direktionaler & Conversational Commerce in China(16:40) Gründe für die starke Etablierung von Social Commerce(26:20) Live Shopping Angebot in China vs. USA/Europa(34:14) Social Commerce Plattform Dominanz in China vs. USA/Europa(37:20) Chinesische Player im Westen wie Temu, SHEIN, Alibaba oder JD(41:05) Was sich der Westen von China abschauen kann(50:15) China als Tourist erlebenÜber Jochen Krisch>⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Exciting Commerce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Exchanges Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Jochen auf LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wieCommerce? Social Links>⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Weitere Plattformen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

This episode delves into the dynamic future of retail, spotlighting the pivotal role of AI in reshaping supply chains and customer interaction. Experts discuss how retailers are harnessing AI to deliver hyper-personalized shopping experiences, leveraging clean data to anticipate consumer needs and optimize inventory. The conversation explores the increasing importance of sustainability, with brands adopting eco-friendly practices and transparent supply chains to meet conscious consumer demands. The rise of social commerce platforms like TikTok is also examined, revealing how retailers are integrating social media into their sales strategies and supply chain management for unprecedented agility. This episode offers valuable insights into how technology, strategic data utilization, and a commitment to sustainability are converging to redefine the retail landscape and create new opportunities for brands and consumers alike.

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's um die ökonomische Werbeerfolgskontrolle. Wir schauen uns an, wie du messen kannst, ob Werbung nicht nur Aufmerksamkeit schafft, sondern tatsächlich zu Käufen oder Bestellungen führt. Wir sprechen über die 3 gängigen Methoden, BuBaW-Verfahren, Tracking und Panels. Und wir sprechen über typische Probleme, die dabei auftreten können.____________________________________________Marketing-News der Woche:⁠Jeder vierte Deutsche kauft über Instagram & Co.24 % der Deutschen kaufen regelmäßig über Social Media ein. Im Schnitt 3 Mal pro Monat und mit durchschnittlich 157 € pro Kauf. Während Influencer-Empfehlungen immer noch zunehmend Vertrauen genießen, bleiben Technologien wie AR, VR oder Metaverse für die Mehrheit uninteressant. Viele Verbraucher bevorzugen klassische Online-Shopping-Erlebnisse und lehnen Käufe aus dem Ausland ab, 41 % sogar ausdrücklich. Besonders TikTok-Shops stoßen auf Skepsis: 58 % der Befragten wollen dort nicht einkaufen. Social Commerce wächst, doch Authentizität, Transparenz und Community-Nähe sind wichtiger als technische Trends.Marken verschenken Potenzial bei Strategie und RessourcenViele Unternehmen nutzen Social Media weiterhin halbherzig und hoffen auf virale „Lucky Punches“, statt eine klare Strategie zu verfolgen. Konstante Qualität und der gezielte Einsatz von Ressourcen sind entscheidend. Start-ups wie No Cosmetics zeigen, wie schnell Reichweite und Engagement durch persönliche Einblicke und enge Community-Bindung wachsen können. Social Media bietet zudem kostenlose Marktforschung, wird aber von Unternehmen kaum genutzt. In Inhalte sollte investiert werden, um authentische Interaktion aufzubauen, anstatt nur auf Reichweite zu setzen.Netflix-CMO erneut einflussreichste MarketingchefinDas US-Magazin Forbes hat die 50 einflussreichsten CMOs der Welt gekürt. Angeführt wird die Liste erneut von Marian Lee (Netflix), gefolgt von Chris Davis (New Balance) und Asmita Dubey (L'Oréal). Zwei deutsche Marketingchefs, nämlich Ulrich Klenke (Deutsche Telekom) und Bernd Koerber (BMW) – schafften es ebenfalls unter die Top 50. Zusammen repräsentieren die Unternehmen der platzierten CMOs eine Marktkapitalisierung von rund 14 Billionen US-Dollar, ein Plus von 28 Prozent gegenüber dem Vorjahr. Das Ranking zeigt, wie stark CMOs heute Markenidentität, Kultur und Geschäftserfolg prägen.Amazon bringt KI-Video-Generator für Werbung auf neues LevelAmazon hat seinen KI-Werbefilm-Generator weiterentwickelt und stellt ihn allen US-Händlern kostenlos bereit. Innerhalb weniger Minuten lassen sich fotorealistische Clips erstellen, die Produkte in realen Nutzungssituationen zeigen. Marken können zwischen sechs Varianten wählen, Logos einfügen und Anzeigen mit mehreren Szenen, Musik und Text-Overlays gestalten. Damit nähern sich die Ergebnisse klassischen Werbespots an und heben sich von einfachen KI-Clips anderer Anbieter ab. Amazon positioniert das Tool als Teil seiner kreativen KI-Suite, die Barrieren senken und Werbetreibenden mehr Möglichkeiten eröffnen soll.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Welcome to Marketing the Madness - live from Shoptalk Europe (once again)! In this episode, Katie Street sits down with Pierric Duthoit, Chief Digital Officer at Coty, the powerhouse behind some of the world's most iconic beauty and fragrance brands, including Gucci, Burberry, Calvin Klein, Kylie Cosmetics, and CoverGirl! Together, they dive into the future of social commerce in beauty and retail, exploring how Coty is using influencer marketing and advocacy to build real trust and drive conversion.  Pierric opens up about what it takes to create global campaigns that resonate, why fragrance and skincare are becoming major players in online shopping, and how data, insights, and trend-spotting keep Coty ahead of the curve. He also shares fascinating stories about Coty's work with both mega-influencers and micro-creators, the brand's approach to staying ahead of trends like the vanilla fragrance craze, and why social commerce is more than just a trend, it's fast becoming the future of digital retail strategy. If you're in beauty, retail, or marketing, this conversation is packed with insights you won't want to miss. Don't forget to join us at ShopTalk Luxe in Abu Dhabi, 27–29 January 2026, to connect with global retail leaders that are breaking through the noise and explore the future of brand, creativity, and commerce. Get your ticket now: https://luxe.shoptalk.com/ Pierric Duthoit https://www.linkedin.com/in/pierricduthoit/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Are most brands still designing customer journeys, or are they just trying to keep up with where their customers are leading them? Agility requires a willingness to meet your customers where they are—not just where you wish they'd convert. In an era where the consumer journey can begin and end on a social platform or anywhere in between, brands must be fluid enough to engage meaningfully across channels while still connecting the dots behind the scenes. Today we're going to talk about the changing consumer journey and why a connected ecosystem that includes social commerce, audience targeting, and measurement is now table stakes.To help me discuss this topic, I'd like to welcome Janna Navarro, VP, Brand & Media Strategy at Wpromote. About Janna Navarro Janna has two decades of experience spearheading brand evolution across sectors such as automotive and quick-service restaurants. As VP of Brand, Media & Consumer Strategy, she leads with an integrated approach to digital-first marketing. Before Wpromote, Janna led teams at CPB, collaborating with brands like Domino's Pizza to leverage data-driven decision-making and new media. Her experience also includes working with GM on its Cadillac EV line. Janna Navarro on LinkedIn: https://www.linkedin.com/in/jannatopolewski/ Resources Wpromote: https://www.wpromote.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Are most brands still designing customer journeys, or are they just trying to keep up with where their customers are leading them? Agility requires a willingness to meet your customers where they are—not just where you wish they'd convert. In an era where the consumer journey can begin and end on a social platform or anywhere in between, brands must be fluid enough to engage meaningfully across channels while still connecting the dots behind the scenes. Today we're going to talk about the changing consumer journey and why a connected ecosystem that includes social commerce, audience targeting, and measurement is now table stakes.To help me discuss this topic, I'd like to welcome Janna Navarro, VP, Brand & Media Strategy at Wpromote. About Janna Navarro Janna has two decades of experience spearheading brand evolution across sectors such as automotive and quick-service restaurants. As VP of Brand, Media & Consumer Strategy, she leads with an integrated approach to digital-first marketing. Before Wpromote, Janna led teams at CPB, collaborating with brands like Domino's Pizza to leverage data-driven decision-making and new media. Her experience also includes working with GM on its Cadillac EV line. Janna Navarro on LinkedIn: https://www.linkedin.com/in/jannatopolewski/ Resources Wpromote: https://www.wpromote.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Discover how Gen Z and Millennials really want to be marketed to. YPulse's Tori D'Amico reveals fresh data on social media habits, influencer trust, and the platforms driving engagement and sales. Learn which content formats work best, what fuels social commerce, and how identity shapes brand interactions.

Mit über 45 Millionen Produkten in mehr als 6.000 Kategorien möchte Kaufland seine Position als eine der größten Online-Plattformen Deutschlands festigen und sich gleichzeitig als paneuropäischer Player neben Amazon, Otto und Co. etablieren. Karo spricht mit Gerald Schönbucher (CEO von Kaufland.de) über den Weg dorthin: von der Transformation in den letzten sechs Jahren über die Expansion in neue Märkte bis hin zu strategischen Initiativen wie Retail Media und der einzigartigen Kaufland-Card. Wie gelingt der Spagat zwischen klassischem Preisvergleich und Social Commerce? Welche Rolle spielen Loyalitätsprogramme, datengetriebenes Marketing und ein breites Non-Food-Sortiment im Wettbewerb mit globalen Plattformen? Das Gespräch im Überblick: (1:23) Kauflands digitale Transformation vom Lebensmittelhändler zum Non-Food-Allrounder (10:47) Nischenplayer vs. Generalisten (18:46) Kundenakquisition über Social Media und Influencer-Marketing (24:42) Loyalitätsprogramme als Brücke zwischen Online- und Offline-Welt (30:09) Retail Media als Umsatztreiber (33:35) Wachstumsambitionen: Expansion, Produktoptimierung und neue Services Mit einer wachsenden internationalen Präsenz und dem Ziel, europäische Werte in den Vordergrund zu stellen, gibt Gerald einen spannenden Ausblick, wie Kaufland den Wettbewerb um die Gunst der Konsument:innen gewinnen will. Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Plattformbuch 2024: https://amzn.eu/d/1tAk82E Tassen kaufen: http://www.tassenzone.com Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone

Want your free social audit ? Visit: https://www.sociallyin.com/In this episode of Seriously Social, Keith, ‪@kaushalkakadia‬, and Nisha unpack the rise of social commerce—from TikTok Shop dominating the market to livestream shopping changing how we buy online. They explore what's fueling the boom, share surprising stats on buyer behavior, and reveal which brands are crushing it with shoppable content. Plus, they weigh in on the trust factor, platform-specific opportunities, and the line between entertainment and hard sell.

From living in a school bus to running a TikTok Shop agency, today's guest shares affiliate secrets, viral content tips, and social commerce strategies to grow your brand online.   Tommy Lynch, the creative force behind Cult Content, joins us to share his extraordinary journey from crafting furniture at just 15 to becoming a social commerce marketing maestro. As we explore the vibrant landscape of TikTok Shop and e-commerce, Tommy reveals the blend of patience and tenacity required to overcome the hurdles of slow sales and costly shipping. His tale is a testament to resilience, navigating through early Amazon-like tactics to gain traction and establish his niche in the e-commerce space.   Embark on Tommy's adventurous transition from almost being banned from school premises to embracing a nomadic lifestyle, living out of a bus while traversing 35 states. The story turns from his initial sales roles to an unexpected career in content creation and freelancing. By harnessing the power of networking, Tommy's path led him to collaborate with brands, beginning with a hard seltzer company and eventually finding his footing in LA. His narrative underscores the profound impact of building genuine connections while highlighting the adaptability needed to thrive in both creative and entrepreneurial pursuits.   Dive into the strategic world of digital marketing as Tommy shares insights on leveraging TikTok's potential to drive e-commerce success. From working with major brands like Infinity Hoop to the birth of his own agency, Cult Content, he uncovers the secrets behind crafting viral-worthy content and the importance of a strong hook. Explore the unpredictable dynamics of the TikTok shop environment, the strategic use of affiliates, and how creating a community can lead to transformative growth. Whether you're an aspiring content creator or an established marketer, there's something for everyone in Tommy's compelling story.   In episode 460 of the AM/PM Podcast, Kevin and Tommy discuss: 00:00 - TikTok Shop and E-Commerce Journey 05:52 - Living in a Converted School Bus 09:26 - Bus Traveler Turned Content Creator 14:39 - Content Creator Brand Partnerships and Pricing 20:00 - Unlocking TikTok Shop's Money-Making Potential 25:56 - Creating Viral Video Content Strategy 30:43 - Building 'Cult Content' Agency Success 32:54 - Key Takeaways From Event Presentations 38:08 - Challenges of Becoming a Creator 43:52 - Setting Expectations for TikTok Advertising 44:45 - Strategies for TikTok Shop Success 53:42 - Getting Started on TikTok Shop 55:47 - TikTok Shop Platform and Sales Strategies 1:00:11 - Marketplaces' Regulatory Evolution for New Platforms 1:06:06 - The Power of Social Commerce

Social commerce has become one of the most powerful drivers of online revenue, and when combined with the right video marketing strategy, it can turn casual viewers into loyal buyers faster than ever. In this episode, we sit down with Eitan Koter, co-founder of Vimmi, to explore how brands can turn content into real revenue using the combined power of social commerce and video marketing. Eitan starts by sharing his background and the story behind Vimmi, a video commerce platform helping brands drive sales with shoppable video and live shopping across storefronts and social networks. He then defines social commerce in today's context, explaining how it has evolved from simple “buy now” links to a full-scale ecosystem where video, community, and purchasing power merge seamlessly. For businesses wondering where to start, Eitan breaks down exactly how to launch your first social commerce videos, from choosing the right platforms to understanding your audience's buying triggers. He introduces his powerful Content, Community, and Commerce framework, which shows how storytelling, engagement, and sales strategy work together to drive long-term results. Listeners will also learn what makes content truly valuable in a social commerce setting, how to maintain high-quality output while producing videos at scale, and why consistency often beats one-off viral hits. Listen now and start transforming your video content into conversions that count. Topics Discussed in this episode: Eitan's background and an overview of Vimmi (02:04) A definition of social commerce and how it has evolved over the last few years (07:56) How to get started with social commerce videos (12:10) Eitan's Content Community and Commerce framework (23:09) What is valuable content when it comes to video and social commerce? (33:28) Setting up a system to ensure you can generate a high quantity of videos (41:05) The KPI's you should be tracking with your video marketing campaigns (48:34) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Vimmi Sit back, grab a coffee, and learn practical strategies to help you sell more through social commerce.  

Social commerce has become one of the most powerful drivers of online revenue, and when combined with the right video marketing strategy, it can turn casual viewers into loyal buyers faster than ever. In this episode, we sit down with Eitan Koter, co-founder of Vimmi, to explore how brands can turn content into real revenue using the combined power of social commerce and video marketing. Eitan starts by sharing his background and the story behind Vimmi, a video commerce platform helping brands drive sales with shoppable video and live shopping across storefronts and social networks. He then defines social commerce in today's context, explaining how it has evolved from simple “buy now” links to a full-scale ecosystem where video, community, and purchasing power merge seamlessly. For businesses wondering where to start, Eitan breaks down exactly how to launch your first social commerce videos, from choosing the right platforms to understanding your audience's buying triggers. He introduces his powerful Content, Community, and Commerce framework, which shows how storytelling, engagement, and sales strategy work together to drive long-term results. Listeners will also learn what makes content truly valuable in a social commerce setting, how to maintain high-quality output while producing videos at scale, and why consistency often beats one-off viral hits. Listen now and start transforming your video content into conversions that count. Topics Discussed in this episode: Eitan's background and an overview of Vimmi (02:04) A definition of social commerce and how it has evolved over the last few years (07:56) How to get started with social commerce videos (12:10) Eitan's Content Community and Commerce framework (23:09) What is valuable content when it comes to video and social commerce? (33:28) Setting up a system to ensure you can generate a high quantity of videos (41:05) The KPI's you should be tracking with your video marketing campaigns (48:34) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Vimmi Sit back, grab a coffee, and learn practical strategies to help you sell more through social commerce.

In dieser neuen Ausgabe der Social Commerce Chats Reihe, die wir einmal im Monat mit dem lieben Jochen Krisch veröffentlichen, hört ihr aber nicht nur die Engelsstimmen von Jochen und Kristina, sondern auch die von Jakob Neise, Gründer der Social Commerce Plattform Wyrld.Den haben wir uns nämlich heute als Gast eingeladen, um mehr über das Konzept von Wyrld zu erfahren und zu verstehen, wie Jakob die Zukunft des Shoppings, insbesondere bei jungen Generationen sieht.Ich finde Jakob ist als so junger Gründer auf jeden Fall eine spannende Persönlichkeit, die man im Social Commerce Space auf jeden Fall auf dem Schirm haben sollte.Viel Spaß!Kapitel(03:24) Wer ist Jakob und was ist World?(10:49) Creator als die neuen Verkäufer(11:42) Roblox, Sims & Co.: Das macht World anders(15:31) Was Jochen überzeugt hat in Wyrld zu investieren(21:03) Co-Existenz mit klassischem eCommerce(27:12) Wo steht Wyrld gerade und welche Rolle spielt AI?(31:55) Wyrld's “Gewinner”-Argumente, um Creator zu gewinnen(35:23) Wyrld's Revenue Modell(38:54) Strategie zur Gewinnung von Neukunden(40:35) Social und interaktive Elemente in World(45:35) Benennung der Creator “Wyrlds”(46:28) Häufigste Fehler von Brands in der Zusammenarbeit mit Creatorn(50:43) Jakob's Sicht auf TikTok Shop(58:22) Jakob's GründungsgeschichteÜber Jakob & Wyrld> Wyrld Website> Jakob auf LinkedInÜber Jochen Krisch>⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Exciting Commerce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Exchanges Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Jochen auf LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wieCommerce? Social Links>⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Weitere Plattformen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

S5:E6 SHEIN's Marketplace Evolution - A Conversation with George Chang, GM & Head of SHEIN Marketplace

In this episode, we explore Amazon's multi-channel fulfillment service and how it helps Shopify merchants use their existing Amazon inventory to ship orders from multiple sales channels. Cara Hefty from ByteStand explains how this automated system works, covering everything from inventory management to shipping rules, social commerce integration, and cost-effective fulfillment strategies that can boost both your Shopify sales and Amazon rankings. Topics discussed in this episode:  What is Amazon MCF. Why MCF simplifies fulfillment for Shopify sellers. How automation boosts multi-channel efficiency. What makes ByteStand ideal for Shopify-Amazon sync. Why virtual bundles help boost order value. How shipping rules cut fulfillment costs. Why order delay features prevent fulfillment issues. How auto-tracking improves customer experience. Why social commerce is key for growth. How ByteStand makes onboarding fast and easy. What makes ByteStand's pricing clear and fair. Links & Resources Website: https://bytestand.com/ Shopify App Store: https://apps.shopify.com/fba-shipping Facebook: https://www.facebook.com/bytestand Get access to more free resources by visiting the show notes athttps://tinyurl.com/4k8twsmmMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

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Social commerce, live shopping et plateformes : comment les marques peuvent reprendre la main avec Kuider AkaniLe social commerce n'est plus un mot à la mode, c'est une réalité en train de redessiner les contours du e-commerce mondial. Acheter directement sur TikTok, suivre un live d'un influenceur, découvrir une marque via une communauté… Ces nouveaux usages, venus d'Asie, bouleversent les repères traditionnels des marques et des distributeurs.Dans cet épisode, je reçois Kuider Akani, expert du digital et du e-commerce, qui a occupé des postes de direction chez PMU, Yves Rocher, Mathon, et qui accompagne aujourd'hui les marques dans leur transformation. Ensemble, nous explorons les ressorts du social commerce et les raisons de son succès en Asie du Sud-Est, là où les plateformes comme Shopee ou TikTok Shop redéfinissent l'expérience d'achat.Pourquoi les tentatives de live shopping ont-elles échoué en Europe ? Quelles sont les erreurs fréquentes des marques ? Quel est le rôle des créateurs dans ce nouvel écosystème ? Et surtout, comment se lancer de façon réaliste et efficace dans une stratégie social commerce ?Un échange nourri d'expériences de terrain, de convictions fortes et d'enseignements pratiques pour toutes celles et ceux qui veulent comprendre et surtout anticiper l'avenir du commerce connecté.Bonne écoute, toujours sans coupure !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Stacey Priestley - Saving Nipples Since 1984. UGC, TikTok and Trust: Inside Lansinoh's Winning Social Commerce Strategy Mothers. Mamas. Powerhouses. Superwomen. All words we would describe the target audience of Lansinoh.  In this episode, we have the absolute pleasure of sitting down with Stacey Priestley. A mama and a killer eCommerce professional. Stacey shares her insights from 17 years in eCommerce, revealing how Lansinoh has built a passionate community supporting moms at every stage of their journey. Stacey Priestley Saving nipples since 1984.  Richard sits down with Stacey Priestley, Senior Growth Marketing and Social Commerce Manager at Lansinoh, a pioneering brand dedicated to supporting moms at every stage of their pregnancy and postpartum journey.  With over 17 years of eCommerce experience, Stacey brings a unique blend of industry expertise and personal passion for helping parents navigate the challenges of motherhood. In this episode, Stacey shares how Lansinoh built a loyal community through authentic word-of-mouth, the brand's game-changing approach to TikTok Shop and affiliate marketing and why user-generated content is now at the heart of their strategy.  Plus, Stacey reveals the importance of personalisation in their digital campaigns, the tech stack that powers their eCommerce success and offers plenty of practical insights for brands looking to forge genuine connections with their audience. If you're an eCommerce leader eager to stay ahead of the curve, or simply love the stories behind innovative brands, you won't want to miss this conversation. Be sure to follow or subscribe so you never miss an episode! Topics Covered 00:23 - Building loyal communities with Stacey 04:49 - Saving nipples since 1984 06:19 - Parenthood: My first priority  14:31 - Digital strategy for young mums 16:56 - Personalised pregnancy guidance 19:23 - TikTok Shop's rising importance 24:14 - Affiliate collaboration strategy 25:54 - Leverage TikTok's affiliate tools 29:05 - Women's Health UGC strategy 33:25 - Unexpected TikTok bundle success 37:09 - From non-reader to avid reader

In this insightful episode of the Remarkable Retail podcast recorded live at the CommerceNext Growth Show in New York, Sarah Henry, Vice President, Head of Content, Influencer & Commerce at Walmart, discusses how one of the world's largest retailers is at the forefront of digital innovation. Sarah shares her journey from classical pianist to marketing executive, charting her unique path into eCommerce and social media leadership.The discussion dives deep into how Walmart is meeting the evolving expectations of Gen Z and Gen Alpha consumers. Sarah explains how the boundaries between brand discovery, engagement, and purchase are transforming, particularly for younger demographics who now discover products on social platforms more than in physical aisles or via traditional search engines. She shares insights into Walmart's strategic shift, including the rollout of the "Who Knew?" campaign, which highlights surprising products and services available through Walmart, ranging from exclusive Pokémon cards to stylish fashion from brands like Free Assembly.A central focus of the conversation is "Walmart Creator", the brand's in-house platform launched to streamline influencer engagement and power social commerce. Sarah explains how this platform connects tens of thousands of creators directly with Walmart's ecosystem, enabling shoppable content that seamlessly bridges inspiration and transaction.The conversation also touches on the increasing role of artificial intelligence in commerce. Sarah emphasizes the balance between technology and human creativity, asserting that Walmart's approach is "tech-led and people-powered." She discusses how AI is being used to support creators, personalize experiences, and enhance the customer journey, while remaining cautious about authenticity and scale.Sarah offers a look at attribution and measurement, acknowledging progress while recognizing room for improvement. She also shares her excitement for the future of social commerce and the continued growth of the creator economy as a legitimate career path. Throughout the episode, she underscores the importance of adaptability and real-time testing in a retail landscape that is changing by the day. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Next in Media discusses the evolving role of influencers in marketing with Megan Pagliuca, Chief Product Officer at Omnicom Media Group, and Khurrum Malik, Head of Marketing for Walmart Connect, focusing on how data and new strategies are integrating influencers into broader media plans to drive sales and brand building.

L'équipe du Café de l'E-Commerce a fait son premier live ! Et qui dit live, dit .... TikTok Shop ! Au programme de cet épisode spécial : Un Happy Hour spéciale 100 % dédiée à TikTok Shop, pour décrypter les enjeux du live shopping et du commerce social.Une conférence d'ouverture animée par Adrien Naeem, Laetitia Lamari et Cem Senoz pour poser les bases et lancer les discussions.Une table ronde inspirante avec Christian Saudrais, Marc-Henri Bonamy et Morgane Bertrand, pour partager des insights concrets et des visions d'avenir.Une première : l'événement était également diffusé en streaming, ouvrant les échanges à une audience élargie.

As part of its exclusive series on the YouTube Ecosystem, Next in Media spoke with John Terrana, President, Americas at VaynerMedia, about why most clients aren't racing to lock up much inventory beyond sports this year, and the 'weirdo' spot YouTube still finds itself in.

This episode explores how technology and business truly come together to drive meaningful change, focusing on the shift from on-premise to cloud ERP. You'll hear how companies are breaking free from outdated systems, overcoming technical debt, and embracing more agile, modular approaches to stay ahead in a fast-changing world. The conversation unpacks common myths about security and customization, explains why cloud ERP offers greater trust and flexibility, and highlights the priorities today's CIOs are setting to future-proof their organizations. With insights on continuous innovation, compliance, and keeping your business unique, this discussion will leave you rethinking what's possible for the future of work.

Wie steht es wirklich um den deutschen E-Commerce 2024 – und was erwartet Händler im Jahr 2025? Stefan Wenzel, E-Commerce-Stratege und Keynote-Speaker auf der K5, spricht mit Erik über die aktuelle Lage im Handel, strukturelle Marktverschiebungen und die großen Herausforderungen der kommenden Monate. In der heutigen Podcast-Folge geht es um Konsumtrends, Plattformdominanz, neue Wettbewerber und die disruptiven Auswirkungen von KI und Social Commerce. Stefan analysiert die „dunklen Wolken“ über dem Markt, benennt klare Ursachen – und zeigt zugleich Wege auf, wie Händler mit strategischer Beidhändigkeit Zukunft gestalten können. Die beiden erörtern insbesondere folgende Fragestellungen: - Warum war 2024 ein schwieriges Jahr für den deutschen E- Commerce – und was lässt sich für 2025 erwarten? - Welche Auswirkungen haben verändertes Konsumverhalten und Umsatzverlagerungen auf den Handel? - Wie verändert sich die Wettbewerbslage durch Amazon und asiatische Plattformen wie Temu? - Was bedeutet der Aufstieg von Creator- und Social- Commerce für klassische Händler? - Wie wirken KI-gesteuerte Agenten auf die Customer Journey – und was heißt das für Marken und Plattformen? - Welche strategischen Empfehlungen gibt Stefan Wenzel für Händler im Spannungsfeld zwischen Gegenwart und Zukunft? - Was sind zentrale Thesen aus Stefans K5-Keynote 2025? Über Stefan Wenzel Stefan Wenzel ist ein erfahrener E-Commerce- und Plattformstratege mit über 20 Jahren Branchenerfahrung. Er war unter anderem Geschäftsführer bei eBay Deutschland, hatte Führungsrollen bei der Otto Group und weiteren Handelsunternehmen und berät heute Unternehmen in den Bereichen Plattformökonomie, Retail Media und digitale Transformation. Als Speaker, Autor und Keynote-Gast ist er regelmäßig auf führenden Branchenveranstaltungen präsent – unter anderem auf der K5-Konferenz, wo er 2025 erneut zu den Hauptrednern gehört. Seine Analysen gelten als fundiert, strategisch und zukunftsgerichtet.

This episode delves into the dynamic future of retail, spotlighting the pivotal role of AI in reshaping supply chains and customer interactions by 2025. Experts discuss how retailers are harnessing AI to deliver hyper-personalized shopping experiences, leveraging clean data to anticipate consumer needs and optimize inventory. The conversation explores the increasing importance of sustainability, with brands adopting eco-friendly practices and transparent supply chains to meet conscious consumer demands. The rise of social commerce platforms like TikTok is also examined, revealing how retailers are integrating social media into their sales strategies and supply chain management for unprecedented agility. This episode offers valuable insights into how technology, strategic data utilization, and a commitment to sustainability are converging to redefine the retail landscape and create new opportunities for brands and consumers alike.

Mit über 25 Jahren E-Commerce-Erfahrung ist Stefan Wenzel ein echtes Urgestein der Branche und längst eine feste Größe auf der K5-Bühne. In dieser Spezialfolge des ChefTreff Podcasts spricht Gastgeber Sven Rittau mit Stefan über die großen Themen der nahenden K5-Konferenz 2025 - auf der Stefan auch dieses Jahr als Thesen-Host auftritt - von AI und Agentik über Social Commerce bis zur Frage: Wie viel Kundenzentrierung ist im Plattformzeitalter überhaupt noch möglich? Dabei nimmt Stefan kein Blatt vor den Mund. Gemeinsam mit Sven analysiert er unter anderem das Potenzial von TikTok Shop, das Comeback der Logistik im KI-Zeitalter und die wahren Herausforderungen beim Aufbau echter Communities. Dabei plädiert Stefan deutlich für mehr Authentizität, weniger Buzzword-Bingo – und erklärt, warum selbst Online-Gigant Amazon nicht immer alles richtig macht. In dieser Folge mit Stefan Wenzel und Sven Rittau lernst Du:

Today on our show:Salesforce to acquire InformaticaSocial Commerce Panel Reveals Influencer ImportanceLowes Launches Its MarketplaceTariff Feud Event with Passport Recap- and finally, The Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

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Melvyn Bragg and guests discuss one of the great figures in world literature. The French playwright Molière (1622-1673) began as an actor, aiming to be a tragedian, but he was stronger in comedy, touring with a troupe for 13 years until Louis XIV summoned him to audition at the Louvre and gave him his break. It was in Paris and at Versailles that Molière wrote and performed his best known plays, among them Tartuffe, Le Misanthrope and Le Malade Imaginaire, and in time he was so celebrated that French became known as The Language of Molière.With Noel Peacock Emeritus Marshall Professor in French Language and Literature at the University of GlasgowJan Clarke Professor of French at Durham UniversityAnd Joe Harris Professor of Early Modern French and Comparative Literature at Royal Holloway, University of LondonProducer: Simon TillotsonReading list:David Bradby and Andrew Calder (eds.), The Cambridge Companion to Molière (Cambridge University Press, 2006)Jan Clarke (ed.), Molière in Context (Cambridge University Press, 2022)Georges Forestier, Molière (Gallimard, 2018)Michael Hawcroft, Molière: Reasoning with Fools (Oxford University Press, 2007)John D. Lyons, Women and Irony in Molière's Comedies of Mariage (Oxford University Press, 2023)Robert McBride and Noel Peacock (eds.), Le Nouveau Moliériste (11 vols., University of Glasgow Presw, 1994- )Larry F. Norman, The Public Mirror: Molière and the Social Commerce of Depiction (University of Chicago Press, 1999)Noel Peacock, Molière sous les feux de la rampe (Hermann, 2012)Julia Prest, Controversy in French Drama: Molière's Tartuffe and the Struggle for Influence (Palgrave Macmillan, 2014)Virginia Scott, Molière: A Theatrical Life (Cambridge University Press, 2020)In Our Time is a BBC Studios Audio Production

What if the influencer economy, artificial intelligence, and your personal brand were the keys to future financial freedom? In this jaw-dropping episode, Jeff Dudan sits down with Samy Samandju, visionary founder of Creative App and Next.ai, to unpack how the intersection of AI, influencer marketing, and social commerce is changing everything we know about work, branding, and business models. From his humble beginnings in Cameroon to building million-dollar companies in Europe, Samy shares his powerful journey of resilience, innovation, and rebuilding after failure. They dive deep into AI avatars, personal branding, the death of traditional careers, and the rise of sovereign creators in the new digital age.

What if the influencer economy, artificial intelligence, and your personal brand were the keys to future financial freedom? In this jaw-dropping episode, Jeff Dudan sits down with Samy Samandju, visionary founder of Creative App and Next.ai, to unpack how the intersection of AI, influencer marketing, and social commerce is changing everything we know about work, branding, and business models. From his humble beginnings in Cameroon to building million-dollar companies in Europe, Samy shares his powerful journey of resilience, innovation, and rebuilding after failure. They dive deep into AI avatars, personal branding, the death of traditional careers, and the rise of sovereign creators in the new digital age.

LTK is teaming up with The Bachelor to turn binge-watching into shopping. In this episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, Chris and Anne break down how this partnership modernizes product placement with real-time affiliate links and seamless in-app shopping. Could this model reshape the future of commerce on TV—and are Bachelor fans ready to shop while they watch?

Ex-Amazon insider Kara Babb shares how to use social media, branding, and AI to build unforgettable brands and drive real emotional connections with customers. Kara Babb, a former Amazon vendor manager, joins us to unravel the complexities of branding in the ever-evolving e-commerce landscape. Drawing from her rich experience, Kara emphasizes the necessity of an omnichannel strategy, highlighting how sustainable brand success relies heavily on building a presence both on and off Amazon. She shares her insights on the significance of external traffic and creative brand awareness campaigns, with compelling examples like Poppy and BirdBuddy, to show how they can create sales surges and foster growth in the competitive market. Our exploration takes a fascinating turn as we examine BirdBuddy's innovative use of TikTok to capture the millennial and Gen Z audience, uncovering how creative content strategies can lead to explosive viral success. We discuss the hurdles platforms like Amazon face in the realm of social media, and the cultural barriers that live shopping encounters in the West compared to its success in Asia. Kara provides a nuanced understanding of why companies like Amazon and TikTok sometimes struggle when stepping outside their core competencies, offering a window into the future of digital engagement and consumer interaction. The conversation moves toward the frontier of AI in shopping, where we discuss how platforms like TikTok and AI models are reshaping consumer search behaviors. We introduce the concept of Generative Engine Optimization (GEO) and its implications for brand strategies, particularly for smaller sellers facing rising costs and international competition. Wrapping up, we delve into how brands like Scrub Daddy, Apple, and Chanel create deep emotional connections with their customers, emphasizing the power of brand identity to transcend mere transactions and maintain a lasting presence in consumers' lives. In episode 447 of the AM/PM Podcast, Kevin and Kara discuss: 00:00 - Branding and Social Media Strategy for E-commerce 01:59 - 1P & 3P Consulting Experience at Amazon 06:52 - Understanding the Concept of Branding for Amazon Sellers 09:45 - Bridging E-Commerce and Branding With Social 13:32 - TikTok Marketing and E-Commerce Insights 14:49 - Utilizing TikTok Trends for Business Success 18:47 - Cultural Differences in Live Shopping 28:13 - AI and Shopping Integration in AILMs (46 Seconds) 34:17 - Future of Social Media and TikTok 35:11 - Building Brand Affinity and Community Engagement 39:10 - The Value of Branding in Selling Online 45:32 - Kevin King's Words of Wisdom

In this captivating episode of The eCommerce Podcast, host Matt Edmundson chats with Gareth Everard, the innovative force behind Rockwell Razors and co-founding CMO of eco-game changers like Lomi and Pela Case. With a fascinating story of turning environmental science into successful sustainable businesses, Gareth shares how his plastic-free safety razors evolved from Kickstarter success to established brand, while Lomi grew from startup to $100 million revenue in just two years.What makes this conversation especially valuable is Gareth's candid insights into avoiding subscription models, focusing on conversion rather than lifetime value calculations, and his "four levers of e-commerce" framework for managing business growth without burnout.Whether you're running an eco-focused business or simply looking for smarter ways to approach e-commerce, Gareth offers thoughtful perspectives on building community, the emergence of social commerce, and why sometimes the best business decisions come from authentically meeting customers where they are.Key Takeaways:Gareth's entrepreneurial journey demonstrates how eco-friendly innovations can achieve commercial success while staying true to environmental values. His approach to business management through the "four levers of e-commerce" offers a practical framework for focusing energy where it matters most.The conversation highlights the importance of authenticity in business decisions, from avoiding unnecessary subscription models to understanding what truly matters to customers. Perhaps most valuable is Gareth's insight that community-building is now essential for e-commerce success, whether you're creating your own community or partnering with creators who already have one.For more information about Gareth Everard's businesses and eco-friendly innovations, visit our website.Keywords: eco-friendly startup journey, sustainable product innovations, Lomi composter success story, how to manage multiple businesses, avoiding startup burnout, customer-driven product development, building brand community, impact of social commerce, eco-friendly razors, sustainable e-commerce, environmental entrepreneurshipResourcesMentioned Businesses and Products:Quality Double Edge Safety Razors by RockwellKitchen Countertop Food Recycler | LomiEco-Friendly iPhone, Google and Samsung Cases by Pela CaseConnect with Gareth:Gareth Everard | LinkedInConnect with Matt: Matt Edmundson | LinkedInMatt Edmundson (@mattedmundson) • InstagramThe eCommerce Podcast:Homepage - Ecommerce Podcast

JetBlue has sold its venture capital arm, JetBlue Ventures, to Sky Leasing in a move to return to profitability following setbacks including the collapse of partnerships with American Airlines and Spirit Airlines. Airbnb's global rollout of upfront pricing now includes cleaning fees, which vary significantly by region, with North America and the Caribbean showing the highest incidence. Meanwhile, Skift Research reports that social commerce is transforming travel, as platforms like TikTok and Instagram drive bookings and influencers increasingly act as travel agents, potentially generating $7 billion in sales across accommodations and airlines. JetBlue Sells Venture Capital Arm in Bid to Boost Profitability Social Commerce Is Transforming Travel – Brands Need to Move Fast Short-Term Rental Cleaning Fees — the Global Numbers Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠https://facebook.com/skiftnews⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/skiftnews/⁠⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠⁠https://www.threads.net/@skiftnews⁠⁠⁠⁠⁠ Bluesky: ⁠⁠⁠⁠⁠https://bsky.app/profile/skiftnews.bsky.social⁠⁠⁠⁠⁠ X: ⁠⁠⁠⁠⁠https://twitter.com/skift⁠⁠⁠⁠⁠ Subscribe to ⁠⁠⁠⁠⁠@SkiftNews⁠⁠⁠⁠⁠ and never miss an update from the travel industry.

Want to start, grow, and monetize your own podcast? Watch ⁠⁠⁠Podcast Success Secrets⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠YouTube⁠⁠⁠ | ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠Facebook⁠⁠⁠ | ⁠⁠⁠Website⁠⁠⁠ Summary Brett Ingram interviews Nathan Mcfarlane, a former finance professional turned social commerce entrepreneur. Nathan shares his journey from the finance sector, where he became disillusioned with the ethical implications of financial products, to creating a platform aimed at empowering creators and promoting a more equitable financial ecosystem. The conversation delves into the importance of following one's moral compass, the relationship between wealth and consciousness, and the need to elevate collective awareness for a better future. In this conversation, Nathan Mcfarlane and Brett Ingram explore the dynamics of youth sports, the impact of ego and individualism in competitive environments, and the broader implications of collective consciousness. They discuss how social media can awaken awareness and the need for reimagining economic structures to benefit the collective. The dialogue also touches on nationalism versus globalism and the importance of redefining success beyond conventional metrics. Visit https://creatria.app to see the future of social commerce Chapters 00:00 From Finance to Social Commerce: A Personal Journey 06:31 The Moral Compass: Ethics in Business 12:45 Consciousness and Wealth: The True Purpose of Money 18:01 Raising Consciousness: The Future of Humanity 25:31 The Dynamics of Youth Sports and Teamwork 28:50 Ego and Individualism in Competitive Environments 30:37 Collective Consciousness and the Illusion of Superiority 32:42 The Role of Social Media in Awakening Awareness 36:30 Reimagining Economic Structures for Collective Benefit 40:46 Nationalism vs. Globalism: A New World Order 46:30 Redefining Success Beyond Conventional Metrics #socialcommerce #finance #ethics #digitalmarketing #personalgrowth #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch

What do Walmart, Amazon, TikTok, and your favorite YouTuber have in common? They're all players in the growing world of retail media. Today's guest, Mike Feldman from VaynerMedia, knows exactly how to make them work for your brand.In this episode of Mastering eCommerce Marketing, host Eitan Koter chats with Mike, who leads global retail media at Vayner. Mike's done it all, from building media teams at Dentsu to running shopper marketing at Georgia-Pacific, and he brings real perspective on what's working (and what's not) in today's fast-changing commerce space.They talk about why ROAS can be a trap, how most brands are spending big on sponsored search without real impact, and why creators and affiliates are the ones to watch right now. Mike shares why live shopping isn't just a trend, and how retailers can use social content to drive real results, without overthinking it.If you've been hesitant to jump into video, creator-led campaigns, or live selling, this conversation will make you think twice. It's full of simple, actionable ideas and no-BS takes on where retail media is headed next.Also… yes, Mike journals every day. And once you hear him talk about strategy and connection, that fun fact will make total sense.Hit play and get ready for a fresh look at how retail, social, and content are coming together in 2025.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Mike Feldman, SVP, Global Head of Retail Media at VaynerMediaMike Feldman's LinkedIn: https://www.linkedin.com/in/mike-feldman-9962b230 VaynerMedia: https://vaynermedia.com/ Watch the full Youtube video here:https://youtu.be/yW-iHSr6QUcTakeaways:Connection, creativity, and charisma are essential for success.Retail media is thriving despite economic challenges.Success in retail media is defined by revenue and margin growth.Data plays a crucial role in targeting and measurement.Social commerce is a significant opportunity for brands.Creator affiliates can drive sales and engagement effectively.Retail media strategies must be integrated across teams.Live shopping creates emotional connections with consumers.Retail media is a mature market, accounting for 30% of digital spend.Future trends include a focus on platform mastery and content to commerce.Chapters:00:00 Introduction to Retail Media and Personal Mantras04:18 Current State of Retail Media06:03 Defining Success in Retail Media09:43 Challenges in Offline Retail Media11:22 The Role of Data in Retail Media13:28 The Rise of Social Commerce16:22 Creator Affiliates and Content to Commerce20:19 Integrating Retail Media Strategies22:26 VaynerMedia's Approach...

Send us a textYou don't need a sexy product. You need a story that hits emotion first.In this episode, Jordan West dives deep into why “boring” products like wrinkle spray, toothpaste organizers, and lint removers are crushing it on TikTok Shop—and how your product can too.Here's the truth: if you're struggling on TikTok, it's probably not your product. It's the way you're showing it.From 3 viral story formats to specific creator strategies, Jordan shares what's working right now—and what to stop doing immediately if you want to win in social commerce.WHAT YOU'LL LEARN: – Why TikTok doesn't care about your features – The 3 story formats that drive conversions – How to emotionally position “boring” products – Why creators beat influencers on TikTok Shop – Hooks that stop the scroll (and make people say “that's me”)Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

After a short hiatus, we're back under the influence—and diving deep. In this episode, Susan and Jake unpack the latest shifts in TikTok Shop, how searchability is changing the game on social media, and the evolving world of social commerce. Susan gets real about the tension between giving clients gold-tier advice and actually applying it to her own brand and music. Plus, Jake shares a sneak peek into new projects he's launching behind the scenes. If you're in the creator economy, social strategy, or just trying to keep up—this one's got gems.

Send us a textLet's face it — most products are boring.And if that's true for your brand… you might be sitting on a goldmine.Because right now, TikTok Shop isn't favoring the flashiest brands.It's favoring the relatable ones.In this episode, I break down how we've taken “meh” products — wrinkle spray, toothpaste organizers, even packing cubes — and turned them into 7-figure winners on TikTok.If your content isn't working, it's probably not your product's fault.It's your angles.It's your storytelling.It's your lack of emotional contrast.I'll show you exactly how to fix it — with 3 high-performing video frameworks, real-life product examples, and the underrated levers that make people click “Buy Now.”This is your TikTok Shop blueprint — especially if your product isn't "sexy.”Inside this episode:Why “boring” is the biggest opportunity right now3 viral storytelling formats we use (with breakdowns)Real TikTok Shop product wins from Kalodata4 overlooked factors that drive conversions way more than product featuresAnd what to do if your content's flopping right nowGrowth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

In the latest episode of Remarkable Retail, hosts Michael LeBlanc and Steve Dennis kick off with a roundup of the week's most impactful retail news. They dive into the potential liquidation of Hudson's Bay Company, examining the challenges the iconic retailer faces amid financial turbulence. With speculation swirling around the sale of HBC's heritage Stripes brand and the struggle to find buyers for prime real estate, the hosts analyze the ripple effects on Canadian retail.They also discuss Forever 21's second bankruptcy filing and probable liquidation, attributing the fast-fashion giant's downfall to a combination of fierce competition from digital disruptors like Shein and Temu, as well as a reliance on traditional mall-based retailing. Another key story involves Wayfair's decision to expand its physical retail presence despite years of online focus. Opening its second large-format store in Atlanta, Wayfair seems to be testing the waters of omnichannel retail, blending digital convenience with tangible customer experiences. The episode also touches on earnings updates from Nike, Williams-Sonoma, and Five Below.After covering the latest retail news, the hosts continue their engaging conversation with Jason “Retail Geek” Goldberg, Chief Commerce Strategy Officer at Publicis. Goldberg dives into Amazon's ongoing challenges in breaking into the grocery market despite the tech giant's e-commerce dominance. Amazon Fresh stores, while improved, still lack a clear competitive differentiator against industry leaders like Walmart. Goldberg notes that despite Amazon's long-term strategy and willingness to experiment, their grocery ventures remain more experimental than groundbreaking.Goldberg also explores the evolution of social commerce, with a particular focus on TikTok Shops. Unlike past social selling failures on platforms like Facebook, TikTok Shops have managed to build momentum, but only for specific product categories. Goldberg argues that social commerce's real value lies not in direct sales but in product discovery. Brands need to adapt by creating content that fosters discovery rather than pushing for immediate transactions.The conversation also covers the rise of retail media networks, with Goldberg emphasizing Amazon's transformation into a high-margin ad powerhouse. By monetizing third-party seller ads, Amazon has outpaced traditional retail models in profitability. While Walmart and others are catching up, Amazon's ability to leverage its marketplace for advertising revenue puts it in a unique position. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

TikTok Shop has taken over everyone's For You Page in the last 12 months, and that's in no small part down to the commerce ambitions of the business. Layer onto that the way TikTok has (and continues to) change the creator economy, and you're left with an extremely actionable conversation for brands and marketers that will leave you empowered and educated to perform on your commerce objectives whilst still prioritising creativity and content – crucially, how the two must work together if brands are to compete in 2025 and beyond. 

Will Basta, an LA native and forward-thinking entrepreneur, brings a wealth of experience in e-commerce, venture capital, and digital innovation. As the co-founder of ACV, an e-commerce management, logistics, and marketing firm, Will contributes strategic insight and leadership to build brands and grow online businesses for savvy investors. With over a decade of success in leading startups and driving growth, Will exemplifies the ability to create meaningful change in the ever-evolving digital landscape. Highlight Bullets> Here's a glimpse of what you would learn…. Challenges faced by e-commerce brands, particularly on Amazon.Importance of diversifying sales channels beyond Amazon.Strategies for scaling e-commerce brands, including leveraging social commerce.Role of e-commerce management firms in assisting brands with growth.Insights on influencer marketing and the use of micro-influencers.The significance of testing various marketing strategies to identify effective approaches.Discussion on the importance of building a strong internal team and nurturing talent.Use of technology and tools to enhance productivity in e-commerce operations.The impact of flash sales and limited-time promotions on consumer purchasing behavior.Recommendations for selecting the right agency partner for e-commerce growth.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley converses with Will Basta, co-founder of ACV, an e-commerce management, logistics, and marketing firm. They explore strategies to scale e-commerce brands beyond Amazon, emphasizing the importance of diversifying sales channels and leveraging social commerce. Will shares insights on overcoming sales stagnation by expanding distribution channels and utilizing influencers. He also discusses the significance of mindset, recommending "Don't Believe Everything You Think" by Joseph Lynn, and highlights the use of AI tools like Claude for productivity. The episode offers valuable strategies for scaling e-commerce businesses in a competitive landscape.Here are the 3 action items that Josh identified from this episode:1. Diversify Sales Channels: Relying solely on Amazon limits growth potential and exposes businesses to high fees and intense competition. Explore additional marketplaces like Walmart, Etsy, and leverage social commerce platforms like TikTok to reach different customer segments and reduce dependency on a single platform.2. Invest in Social Commerce and Influencer Partnerships: Utilize TikTok and Instagram for product-driven content that resonates with younger audiences. Start with micro-influencers for authenticity and consider performance-based models for influencer partnerships to expand your brand's reach.3. Leverage Technology for Efficiency and Growth: Use AI-driven video editing tools (e.g., InVideo, Lumen5) to streamline content creation and maintain a strong digital presence. Partnering with a capable agency for multichannel management can also free up time to focus on core business operations, allowing for more scalable growth.Resources & Links SectionJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comACVSheinTikTok ShopAmazon Integration with TikTokInVideoCapCutShopifyInstagram ShopAmazonShein

Scripted, mass-produced influencer marketing has sent the internet spiraling toward a dystopian era of “loser-generated content.” Plus, we share key insights from eTail West, a sneak peek into Future Commerce's Word of Mouth Index with Fairing, and dissect some disturbing internet finds of the week.The End of the World As We Know ItKey takeaways:[04:00] Lemon Balm Tea's influencer campaign: Meanwhile, on TikTok, a scripted ad for Lemon Balm Tea sparks hundreds of fake testimonials. How many “highest-paid nutritionists” can there really be?[14:00] Old men yell at the Cloud: Is the internet dead? TikTok, Twitter, and even LinkedIn algorithms are riddled with bots and unchecked scripted influencer marketing.[32:00] The Word of Mouth Index: FC+ and Fairing collaborate on a one-of-a-kind index – available to all FC+ members now.[33:00] eTail recap: Future Commerce's seven sessions included a keynote from Phillip on time capsules and what they represent for commerce and culture. Brian closed out eTail with three sessions in a row on ___[35:00] Overheard at eTail: A lot of concern around tariffs, anticipation for Target's earnings (not looking good), and other fears around national commerce. [45:00] Obvi's viral organic ad: An Arcads.ai employee brags about the efficacy of a recent Obvi TikTok marketing a weight loss supplement. The 14.1-million view video likely drove over five figures of revenue, but critics claim a lack of legality and raise an important question about AI marketing regulation.“It's the grossest way to market.” – Brian“Social is bought and paid for and sold.” – Brian“The greatest reach I've had on Twitter happened when I left a benign comment on Kieran Culkin's Oscar speech and thirty people made fun of me.” – Phillip“Cultural production is downstream of commerce and commerce-driven social discourse happening on the internet.” – Phillip“There are two ways people pay attention to things: If they're funny or if they're hot.” – BrianIn-Show Mentions:Insiders: Alex Greifeld's The End of OutsideOrder your copy of LORESteph Liu on XWord of Mouth Index - designed in partnership with FairingBarry Hott on XAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!