Podcasts about Social commerce

Rein ins Regal! I S021E06 I Neue Player, neue Plattformen – wie du dich gegen neue Wettbewerber behauptestFolgenbeschreibung:D2C-Marken, Plattformen, Social Commerce – der Wettbewerb im Konsumgütervertrieb verändert sich rasant. In dieser Folge erfährst du, wie du als etablierte Marke oder Vertriebseinheit sichtbar bleibst, schnell reagierst und dein Profil gegen neue Player schärfst.

Wir haben heute einen ganz besonderen Gast: Jochen Krisch, Gründer von Exciting Commerce und Initiator der K5. Gemeinsam sprechen wir in Shanghai über den E-Commerce der Zukunft, Silk Road E-Commerce und die spannende Frage, was Europa von Chinas Handels- und Innovationskraft lernen kann.Jochen erzählt von der K5 China Tour, von WeChat Mini-Apps und Social Commerce und warum diese Technologien die Zukunft des Handels prägen. Außerdem sprechen wir über künstliche Intelligenz im Retail, neue Player aus China und den Wandel, der gerade erst beginnt.Folge Jochen auf seinen Kanälen: Exciting CommerceLinkedInUnd wer selbst einmal die Zukunft des Handels in China erleben möchte, kann an der nächsten K5-China-Tour teilnehmen: Im April für Fortgeschrittene und im Oktober für alle, die China zum ersten Mal entdecken möchten.Send us a textasiabits hier abonnieren: asiabits.com Damians Team kontaktieren: www.genuine-asia.com Moderatoren & Hosts: Damian Maib & Thomas Derksen Schnitt & Produktion: Eva Trotno

In this Retail Technology Spotlight Series episode, Julie Haleluk, Global Head of Growth at Amazon Shopping Video, and Wayne Purboo, VP of Amazon Advertising and Amazon Shoppable Video, join Omni Talk to reveal the future of social commerce and how AI is transforming the way we shop. From the evolution of shoppable video to agentic commerce, Julie and Wayne break down why social commerce isn't going away, how to measure video content beyond the live moment, and why brands need to clean up their data NOW before AI agents start shopping for customers. If you've ever wondered what's next in retail video and social commerce, this episode is for you.

Dmitry Olerinskiy, Digital Strategy Director, Decathlon. Decathlon's Digital Evolution: How one of the world's largest sports retailers is embracing digital strategy to enhance customer experience both online and in-store. Data-Driven Insights: The role of analytics and AI and influencer marketing in understanding consumer behaviour and tailoring product offerings. Omni-channel Strategy: Integrating physical retail with e-commerce to create seamless brand experiences. Leadership and Culture: Dmitry's insights on driving innovation through culture, collaboration, and empowering teams. Key Takeaway: Digital transformation isn't about technology alone — it's about people, purpose, and progress. Dmitry emphasises the importance of agility, sustainability, and customer-centred thinking in shaping the future of retail. Learn more about your ad choices. Visit megaphone.fm/adchoices

In dieser neuen Ausgabe der Social-Commerce-Chats sprechen wir über unsere gemeinsame K5 China-Reise und die spannenden Einblicke in die dortige Commerce- und Social-Commerce-Welt.Wir gehen der Frage nach, warum Live-Shopping in China so erfolgreich ist, welche Infrastruktur dahinter steckt und was Händler in Deutschland aus den chinesischen Modellen lernen können. Außerdem sprechen wir über verschiedene Ansätze des Instant Retail und diskutieren, ob und wie solche Konzepte auch hierzulande funktionieren könnten.Über Jochen Krisch>⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Exciting Commerce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Exchanges Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Jochen auf LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wieCommerce? Social Links>⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Weitere Plattformen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

Im Gespräch mit Christoph Burseg berichtet Mark Mühürcüoglu, Co-Founder der Cookie Bros. GmbH (ehemals Sugar Daddy's GmbH) vom Aufstieg seines Food-Startups zum Unternehmen mit zweistelligen Millionenumsätzen. Er teilt die Geschichte, wie eine Idee aus New York und ein Geschäftspartner mit Rewe-Kontakten den Weg in den deutschen Lebensmitteleinzelhandel (LEH) ebneten. Mark erklärt, wie Cookie Bros. den Content-getriebenen Ansatz von TikTok adaptiert, um die Marke als "Foodporn und Fun" zu positionieren. Außerdem gibt er Einblicke in die Herausforderungen der Lebensmittelproduktion in Deutschland, das Geheimnis des essbaren Keksteigs, und warum TikTok Shop das Potenzial hat, den Social Commerce zu revolutionieren. In dieser Episode erfährst du: - Wie Cookie Bros. trotz des allgemeinen Gesundheitstrends durch bewusste "Gönnung" und Fun-Content erfolgreich ist. - Warum das vierte Quartal (Q4) für Cookie Bros. das "beschissenste Quartal" ist, da die Hauptumsätze im Food-Snack-Bereich im Q2 und Q3 liegen. - Wie das Unternehmen den Ansatz der "Limited Editions" von Crumbl Cookies adaptiert, um durch knappe Verfügbarkeit Content zu generieren und das Online-Geschäft auszubauen. - Wie wichtig Content für die Marke ist und warum das Office so gebaut ist, dass es als Playground für Creator und Mitarbeiter dient. - Warum Cookie Bros. stark auf Künstliche Intelligenz setzt – unter anderem für das Packaging und zukünftige Kampagnen. - Welche Rolle TikTok Shop für die Marke spielt und warum Mark überzeugt ist, dass die Plattform den Social Commerce revolutionieren wird. - Was Mark als Unternehmer unter "Diskomfort aushalten" versteht und wie er durch Persönlichkeitsentwicklung gelernt hat, damit umzugehen (Love it, Change it or Leave it) Christoph auf LinkedIn: https://www.linkedin.com/in/christophburseg Kontaktiere uns über Instagram: https://www.instagram.com/vodafonebusinessde/

Is the creator economy's future in micro-dramas and social commerce? This week, we're unpacking the billion-dollar rise of short-form dramas and whether they're just a smarter version of Quibi.In this episode, Lauren reports from Trilith Studios, the new home of the DC Universe, on the explosion of production in Georgia. Then, Josh unveils his new platform, Gospel Stats, and shares exclusive data on the YouTube sponsorship landscape that no one has seen before. We also sit down with Orca CEO and SoCom founder Max Benator to discuss everything you need to know about TikTok Shop, creator storefronts, and the future of social commerce. What you'll learn:-- How micro-dramas are generating billions with a "predatory" monetization model -- Exclusive data on the growth of YouTube sponsorships -- The strategy behind successful social commerce on TikTok Shop-- Why professional sports leagues are partnering with creators00:00 Intro: Late Night Recording01:12 Lauren at Trilith Studios03:45 Are Micro-Dramas Just Quibi 2.0?05:50 The Business of "Bad" Content10:17 Announcing Gospel Stats12:28 How We Track YouTube Sponsorships15:25 Exclusive Sponsorship Data Revealed18:11 Interview: Max Benator of SoCom23:30 Why a Social Commerce Conference?28:55 The Future of Creator Storefronts35:42 Upload: Good Good Golf x PGA38:11 Download: Instagram's New "Rings" Awards40:23 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Welcome back to Digital Marketing Dive. In this episode, hosts Seth Goldstein and Brian Griffiths dive into one of today's hottest topics: social commerce and short-form video. The conversation kicks off with laughs about age, gray hair, and balding, but quickly gets into the meat of digital marketing trends for local businesses. Seth and Brian explore how platforms like TikTok, Instagram Reels, and LinkedIn's mobile video feed are changing the game for small businesses, from bakeries to B2B professionals. You'll hear real-world examples of brands making the most of vertical video to boost local engagement, why attention spans matter more than ever, and how telling genuine stories can build the all-important know-like-and-trust factor. The hosts even riff on bringing personality—like Brian's corgi—into business content, offering practical, approachable advice on overcoming fears and getting started with video. Plus, there's a candid discussion of generational differences, especially what makes Gen Z tick when it comes to online shopping and authentic engagement. Whether you're a business owner, marketer, or just curious about the latest digital trends, this episode will inspire you to embrace video, connect authentically, and keep it real in a crowded online world. Let's dive in! Links: Social.SethGoldstein.me PodcastMastery.Community BStrongMarketing.com Ed Oyama's Video School Learn more about your ad choices. Visit megaphone.fm/adchoices

In this dynamic episode of the Global eCommerce Leaders Podcast, hosts Michael LeBlanc and Jim Okamura welcome Jessie Chen, Go To Market Lead at ChannelEngine, to explore the evolving landscape of global marketplaces, omnichannel integration, and the rise of AI-powered commerce.Jessie begins with her unexpected career path—from special education teacher and humanitarian program designer in rural China to thriving SaaS and eCommerce professional in New York City. Now leading business development for ChannelEngine's North American operations, she shares how the Dutch-based company evolved from a European marketplace integrator to a fast-growing global player connecting brands with shoppers across Amazon, Walmart, Target Plus, TikTok Shop, and beyond.The conversation dives into fresh insights from ChannelEngine's two major 2025 reports: the Consumer Behavior Study and the Global Marketplace Seller Trends Report. Jessie reveals how shoppers are increasingly treating marketplaces as search engines, beginning their discovery journeys directly on Amazon, Macy's, or TikTok, rather than relying on Google. Meanwhile, sellers are diversifying faster than ever—listing on six to ten marketplaces on average—and bracing for AI to emerge as the next major transactional channel.Jessie and the hosts also explore how traditional retailers like Lowe's and Home Depot are reinventing themselves through third-party marketplaces, creating new opportunities for brands to reach customers in unexpected ways. The conversation shifts to the explosive growth of social commerce, led by TikTok Shop, where the buying power of older consumers has surprised many brands. Jessie breaks down why success on TikTok has little to do with paid advertising and everything to do with authentic, data-driven content and consistent product storytelling.Looking ahead to the upcoming GELF ReBoot Dinner in New York City, Jessie predicts lively debate on three hot topics:The shift toward hybrid 1P/3P marketplace strategiesThe diminishing ROI of custom integrations versus modern SaaS solutionsHow brands can responsibly adopt AI tools to scale operations without losing human touch or data integrityJessie concludes with actionable advice for e-commerce leaders: stop over-customizing, start vetting partners based on shared growth incentives, and approach AI thoughtfully. Whether you're a DTC brand or an enterprise seller, this episode delivers a roadmap for thriving in the new era of global marketplace commerce.Download their Marketplace Seller Trends Reporthttps://www.channelengine.com/lp/marketplace-seller-trends-report Presented by StreamCommerce, a full-service consultancy that ideates, strategizes, and executes growth marketing solutions for their clients. They partner with people and brands they believe in, to create websites that are deeply committed to the user experience and that drive omnichannel digital transformation. StreamCommerce increases your bottom line sustainably by delivering a customer experience that's true to your brand. Their team of industry experts allows them to make informed and strategic decisions quickly. As the world changes, we listen, and they deliver world-class e-commerce websites on Shopify Plus.

Sam Jacobs is the Co-Founder of Go Places, the operating system for social commerce.In just 18 months, Go Places has become a trusted partner to some of the world's biggest brands including Samsung, Mars, The Body Shop, and Trip. Backed by deep experience from Amazon and Coca-Cola, Sam and his co-founder Jack are building the infrastructure layer for TikTok Shop, combining performance, content, live shopping, affiliate management and analytics into a single high-performance engine.Go Places runs 9 in-house live shopping studios (growing to 25 next year), manages 60+ trained presenters, and has developed AI-powered tools like One Place - a real-time data platform that helps brands understand the full impact of social commerce beyond the TikTok checkout.We dive deep into:

Most business owners still treat video as a marketing tool. But in 2025, it is the storefront.In this episode, Neil Twa sits down with Nicolas from Extremely.com to unpack how shoppable videos and livestream commerce are transforming the way consumers buy online. From TikTok Shops generating millions per video to Amazon's new in-stream shopping features, they reveal how brands are converting attention into purchases faster than ever.In This Episode, We Cover:✅ How TikTok and Amazon are leading the shoppable video revolution✅ The secret behind viral videos that generate million-dollar sales✅ Why attention span and content volume are the new marketing currency✅ Frameworks for creating high-converting videos and livestreams✅ How to repurpose TikTok content across platforms for maximum ROI✅ Why every e-commerce brand must start acting like a media company✅ The future of livestream shopping and video gamification

เปิดพอดแคสต์เอพิโสดนี้ใน YouTube เพื่อประสบการณ์การรับชมที่ดีที่สุด วันนี้ E-Commerce และ Social Commerce กลายเป็นความปกติใหม่ของคนไทย แพลตฟอร์มต่างๆ มีอิทธิพลราวกับเป็น ‘ห้างสรรพสินค้า' ในโลกดิจิทัลที่ใหญ่ที่สุดที่เราเคยมี และเป็นศูนย์กลางตั้งแต่การผลิตเนื้อหา (Content) จนถึงการค้าขายเชิงพาณิชย์ (Commerce) ครบจบในที่เดียว อย่างไรก็ตาม ห้างสรรพสินค้าแห่งอนาคตที่ใหญ่ที่สุด กลับเริ่มถูกพูดถึงว่ามีพลังอำนาจมากเกินไป และอาจนำไปสู่ ‘พฤติกรรมผูกขาด'  Executive Espresso เอพิโสดนี้ ฉายภาพความเปลี่ยนแปลงที่เกิดขึ้นจากพลังอำนาจของอีคอมเมิร์ซ เผยให้เห็นความเสี่ยงที่อาจเกิดขึ้นกับธุรกิจและผู้ประกอบการไทย พร้อมทางออกและข้อเสนอที่ต้องเร่งแก้ไข เพื่อปรับตัวไปสู่โลกการทำธุรกิจแห่งอนาคต

In dieser Folge interviewt Kristina den Gründer der Social Shopping Plattform GRWM., Niklas Toporysek.Er erklärt wie GRWM. funktioniert, was es von anderen Plattformen unterscheidet und warum Creator hier im Mittelpunkt stehen.Wir sprechen über:den Aufbau des GRWM.-Feeds Monetarisierung & Creator-Vergütung TikTok Shop: Top oder Flop? Herausforderungen im Creator Marketing die Vision & Zukunft von GRWM. Live Shopping, Social Features & Brand-Pitch Außerdem verrät Nikolas, warum viele Shops in Sachen Customer Experience hinterherhinken und was GRWM. besser macht.Kapitel(00:00) Intro(04:43) Wie sieht der GRWM. Feed aus?(05:28) Wie unterscheidet sich GRWM.?(07:26) Wie wird GRWM. vermarktet?(09:21) Wie gewinnt GRWM. Creator?(11:20) Wie werden Creator vergütet?(16:58) TikTok Shop: Top oder Flop?(20:25) GRWM. Launch Date(21:29) GRWM. Pitch für Brands(21:17) Kosten für Brands(24:31) Was fehlt vielen Shops in der CX?(26:13) Die Vision von GRWM.(27:20) Social Features in GRWM.(28:44) Fehler von Brands im Creator Marketing(29:51) Die Bedeutung von Live Streaming & Live Shopping(31:14) Senkrechtstarter-Award (33:00) Bootstrapped vs. VCÜber Nikolas Toporysek> Niklas auf LinkedInwieCommerce? Social Links>⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Weitere Plattformen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

The second of two episodes recorded live at Ecommerce Expo at ExCeL London where we dive into the challenges and opportunities shaping today's e-commerce landscape. The show was produced in partnership with Exactly.com, who provide payment solutions for businesses with big plans, helping eCommerce scale without scaling costs. Host Russell Goldsmith speaks with a range of founders and industry leaders including: 1/ George Robinson, Managing Director, SoSweet 2/ Lauren Duncan, Head of eCommerce, Philip Kingsley 3/ Clifton Vaughan, Director, Natural Baby Shower 4/ Leticia Perez Munoz, EMEA eCommerce Manager, TOMS 5/ Lawrie Fraser, Ecommerce Website Manager, Marco Paul (at time of recording) From tackling high payment costs, fraud, and cart abandonment, to building trust through seamless checkout, cross-border growth, and AI-driven innovation, our guests share practical insights on creating better customer journeys and scaling online businesses.

O que acontece quando entretenimento e compras se tornam um só? Neste Enzimas, Rodrigo Farah, Head de Marca e Social Commerce na Shopee Brasil, revela como a integração entre conteúdo, comunidade e compra está redefinindo a experiência do consumidor. Ele compartilha insights sobre como a Shopee se tornou pioneira no mercado brasileiro e como suas ferramentas estratégicas estão gerando resultados impressionantes para vendedores e marcas. Ficou curioso? Então, dê o play! Assuntos abordados: O que é social commerce; O pioneirismo da Shopee no Brasil; O ciclo estratégico do social commerce para os negócios; Aplicação estratégica para grandes campanhas de vendas; O futuro do varejo com foco na experiência do usuário Links importantes: Newsletter Dúvidas? Nos mande pelo Linkedin Contato: osagilistas@dtidigital.com.br Os Agilistas é uma iniciativa da dti digital, uma empresa WPPSee omnystudio.com/listener for privacy information.

In this insightful episode of The Remarkable Retail podcast recorded live at the CommerceNext Growth Show in New York, Sarah Henry, Vice President, Head of Content, Influencer & Commerce at Walmart, discusses with Steve Dennis and Michael LeBlanc how one of the world's largest retailers is at the forefront of digital innovation. Sarah shares her journey from classical pianist to marketing executive, charting her unique path into eCommerce and social media leadership.The discussion dives deep into how Walmart is meeting the evolving expectations of Gen Z and Gen Alpha consumers. Sarah explains how the boundaries between brand discovery, engagement, and purchase are transforming, particularly for younger demographics who now discover products on social platforms more than in physical aisles or via traditional search engines. She shares insights into Walmart's strategic shift, including the rollout of the "Who Knew?" campaign, which highlights surprising products and services available through Walmart, ranging from exclusive Pokémon cards to stylish fashion from brands like Free Assembly.A central focus of the conversation is "Walmart Creator", the brand's in-house platform launched to streamline influencer engagement and power social commerce. Sarah explains how this platform connects tens of thousands of creators directly with Walmart's ecosystem, enabling shoppable content that seamlessly bridges inspiration and transaction.The conversation also touches on the increasing role of artificial intelligence in commerce. Sarah emphasizes the balance between technology and human creativity, asserting that Walmart's approach is "tech-led and people-powered." She discusses how AI is being used to support creators, personalize experiences, and enhance the customer journey, while remaining cautious about authenticity and scale.Sarah offers a look at attribution and measurement, acknowledging progress while recognizing room for improvement. She also shares her excitement for the future of social commerce and the continued growth of the creator economy as a legitimate career path. Throughout the episode, she underscores the importance of adaptability and real-time testing in a retail landscape that is changing by the day. About UsJennifer MarloHead of Content, CommerceNextJennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration. Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, top retail influencer, keynote speaker and media entrepreneur. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Next in Media talked to Selina Sykes, Global Marketing Transformation Leader for Beauty and Wellbeing at Unilever, about the company's ambitious goal to allocate half of its media budget to creators. The conversation explored how a legacy CPG giant is reimagining its marketing model to stay relevant in a social-first world.Sykes discussed Unilever's shift from traditional broadcast advertising to a "many-to-many" model that harnesses communities and creators. She shared insights on building authentic creator partnerships, the success of campaigns like Vaseline Verified, and how AI is being integrated into their content supply chain. The conversation also covered social commerce opportunities, the balance between scaled operations and authentic creator relationships, and the future of AI-driven shopping experiences.Join us for this insightful discussion on how traditional brands can successfully navigate the creator economy while maintaining authenticity at scale.

In dieser neuen Folge des brutkasten-Talks erzählen die beiden Co-Founder von Marswalk Media, wie aus einem ersten TikTok-Kanal eine Agentur mit über 40 Mitarbeitenden wurde. Tim Baumgärtner und Victor Vecsei berichten von Door-to-Door-Akquise, frühen Erfolgen, der Zusammenarbeit mit internationalen Marken und ihrem geplanten Ausbau in Deutschland. Heute gilt Marswalk als Österreichs größte Gen-Z-Agentur.Im Gespräch geht es um Themen wie Social Commerce und den TikTok-Shop, den wachsenden Einfluss der Gen Z auf Konsum- und Arbeitgeberentscheidungen, den Einsatz von KI-Influencern sowie die Vision der Gründer, Europas führende Gen-Z- und Next-Gen-Agentur aufzubauen.

Jana Weinstein is the Director of Social Commerce and Affiliate Strategy at Blue Wheel Media, an omnichannel marketing and operational agency, where she leads influencer, creator, and affiliate strategies across managed programs and creator-led initiatives. As a sales and growth leader, she specializes in TikTok Shop, business development, go-to-market strategies, and full-funnel social commerce performance. Before Blue Wheel, Jana was part of the founding team of TikTok Shop, where she launched the partner ecosystem and built enterprise agency partnerships. She also served as the Director of Partnerships for TikTok Shop at Pattern®.  In this episode… While many brands recognize TikTok Shop's potential to boost sales and discoverability, they often hesitate to get started on the platform. Concerns about content creation, budget limits, and measuring results can make it difficult to identify a starting point. How can brands start and scale on TikTok Shop? According to social commerce expert Jana Weinstein, TikTok Shop is worth the investment. She advises brands to begin by building an authentic, organic presence through simple, consistent content to train the platform's algorithm. Paid media can boost visibility while affiliate programs generate revenue, provided brands cultivate strong creator relationships and gamify engagement. Achieving growth on TikTok requires an intentional long-term strategy rather than a quick viral hit. Tune in to this episode of The Digital Deep Dive as Jana Weinstein, Director of Social Commerce and Affiliate Strategy at Blue Wheel Media, returns to speak with Aaron Conant about why TikTok Shop is a long-term marketing investment. Jana shares three reasons to get started on the platform, TikTok's recent growth and new opportunities, and how to navigate operations on TikTok Shop.

TikTok Shop polarises – is it chaos or the next big thing in commerce? Kristina Mertens sees clear potential. In this episode, she joins Ingrid and Valerie to discuss why Social Commerce is more than a trend and how creator communities drive real brand loyalty.She shares how brands like 6PM or More Nutrition succeed by specifically tapping into content ecosystems. And she talks about her own TikTok experience – 11 seconds from video to purchase. They explore why About You's quick retreat may have come too soon, what makes Social Commerce fundamentally different from classic marketplace logic, and why emotional community-building and AI-driven shopping agents are likely to coexist in the future. For marketplaces, the message is clear: evolve – or become just another data source.Note from the sponsor Kaufland Global Marketplace:Want to expand your marketplace business across Europe? Then Kaufland Global Marketplace is definitely worth a look. After launching in the Czech Republic, Slovakia, Poland, and Austria, Kaufland is now expanding its marketplace network to France and Italy – two of the largest e-commerce markets in Europe. France went live on August 12, Italy will follow in just a few weeks. And here's the best part – there's a special offer for new sellers: With the voucher code MP-UNI2025, you can sell without paying a base fee for 3 months on all Kaufland marketplaces. Valid only for new registrations until October 31, 2025. Register right now here: https://www.kaufland.com/join?utm_source=podcast&utm_medium=paid&utm_campaign=B2BMarketplaceUniverse&utm_content=08_2025Note from the sponsor Pixelmoda:Founded in Milan in 2021, Pixelmoda specializes in AI-assisted image and video production. The key feature is that the AI does not generate the images, but supports the team and models in taking the best possible shots quickly by optimizing camera position, lightning, model poses, and so on. This significantly shortens production time and reduces costs up to 70 % for photo production and up to 90 % for video production. Pixelmoda produces over 14 million images and videos per year. Its customers include over 100 brands from more than 20 countries, including three of the top five global online marketplaces and lots of luxury brands. If you want to learn more about this, tune in next week. In Episode 126Ingrid and Valerie will be talking to Gianni Serratzi, CEO of Pixelmoda.Chapters:00:00 Introduction to Social Commerce05:57 The Rise of TikTok Shop07:51 Social Commerce vs. Traditional E-commerce11:24 The mistake of hasty withdrawal14:45 The new way to shop on TikTok Shop19:09 Logistics and Fulfillment in Social Commerce24:59 The importance of social experience30:26 The Future of Marketplaces and AI Commerce

In this episode of The Influence Factor, Alessandro Bogliari chats with Josephine Wong, the Chief Revenue Officer of CommentSold, discusses her passion for building products that empower entrepreneurs and the evolution of social commerce. She highlights the importance of community engagement, the role of AI in content creation, and strategies for creators and brands to succeed in the social commerce landscape. Josephine emphasizes the need for authenticity and human connection in marketing, as well as the significance of creating a sense of urgency and exclusivity in sales.

Dave pitches 3 ecommerce trend predictions that he thinks is going to happen within the next 3 years, why he thinks its going to happen, and the opportunity that lies ahead for you.  Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today! There are some massive opportunities in e-commerce within the next few years.  Amazon has been investing a lot into a specific category, which means that customers will be getting a lot of targeted ads for this category within and outside of Amazon. This is just one of the predictions we have in store for you today.  Another prediction that we think is going to see massive popularity on Amazon is based on its popularity in Asia. While not as prevalent in the North American markets, this certain strategy has been seeing massive numbers in customer acquisition and average order value specifically.  Here's some timestamps down below to get into the predictions!  Timestamps 00:00 - E-Commerce Predictions for the Next Three Years 01:57 - How This Strategy Saw Massive Success in E-Commerce 07:29 - The Gambling Trend 11:49 - The Next Big Category in Amazon As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

This episode delves into the dynamic future of retail, spotlighting the pivotal role of AI in reshaping supply chains and customer interaction. Experts discuss how retailers are harnessing AI to deliver hyper-personalized shopping experiences, leveraging clean data to anticipate consumer needs and optimize inventory. The conversation explores the increasing importance of sustainability, with brands adopting eco-friendly practices and transparent supply chains to meet conscious consumer demands. The rise of social commerce platforms like TikTok is also examined, revealing how retailers are integrating social media into their sales strategies and supply chain management for unprecedented agility. This episode offers valuable insights into how technology, strategic data utilization, and a commitment to sustainability are converging to redefine the retail landscape and create new opportunities for brands and consumers alike.

Are most brands still designing customer journeys, or are they just trying to keep up with where their customers are leading them? Agility requires a willingness to meet your customers where they are—not just where you wish they'd convert. In an era where the consumer journey can begin and end on a social platform or anywhere in between, brands must be fluid enough to engage meaningfully across channels while still connecting the dots behind the scenes. Today we're going to talk about the changing consumer journey and why a connected ecosystem that includes social commerce, audience targeting, and measurement is now table stakes.To help me discuss this topic, I'd like to welcome Janna Navarro, VP, Brand & Media Strategy at Wpromote. About Janna Navarro Janna has two decades of experience spearheading brand evolution across sectors such as automotive and quick-service restaurants. As VP of Brand, Media & Consumer Strategy, she leads with an integrated approach to digital-first marketing. Before Wpromote, Janna led teams at CPB, collaborating with brands like Domino's Pizza to leverage data-driven decision-making and new media. Her experience also includes working with GM on its Cadillac EV line. Janna Navarro on LinkedIn: https://www.linkedin.com/in/jannatopolewski/ Resources Wpromote: https://www.wpromote.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Discover how Gen Z and Millennials really want to be marketed to. YPulse's Tori D'Amico reveals fresh data on social media habits, influencer trust, and the platforms driving engagement and sales. Learn which content formats work best, what fuels social commerce, and how identity shapes brand interactions.

Mit über 45 Millionen Produkten in mehr als 6.000 Kategorien möchte Kaufland seine Position als eine der größten Online-Plattformen Deutschlands festigen und sich gleichzeitig als paneuropäischer Player neben Amazon, Otto und Co. etablieren. Karo spricht mit Gerald Schönbucher (CEO von Kaufland.de) über den Weg dorthin: von der Transformation in den letzten sechs Jahren über die Expansion in neue Märkte bis hin zu strategischen Initiativen wie Retail Media und der einzigartigen Kaufland-Card. Wie gelingt der Spagat zwischen klassischem Preisvergleich und Social Commerce? Welche Rolle spielen Loyalitätsprogramme, datengetriebenes Marketing und ein breites Non-Food-Sortiment im Wettbewerb mit globalen Plattformen? Das Gespräch im Überblick: (1:23) Kauflands digitale Transformation vom Lebensmittelhändler zum Non-Food-Allrounder (10:47) Nischenplayer vs. Generalisten (18:46) Kundenakquisition über Social Media und Influencer-Marketing (24:42) Loyalitätsprogramme als Brücke zwischen Online- und Offline-Welt (30:09) Retail Media als Umsatztreiber (33:35) Wachstumsambitionen: Expansion, Produktoptimierung und neue Services Mit einer wachsenden internationalen Präsenz und dem Ziel, europäische Werte in den Vordergrund zu stellen, gibt Gerald einen spannenden Ausblick, wie Kaufland den Wettbewerb um die Gunst der Konsument:innen gewinnen will. Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Plattformbuch 2024: https://amzn.eu/d/1tAk82E Tassen kaufen: http://www.tassenzone.com Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone

Want your free social audit ? Visit: https://www.sociallyin.com/In this episode of Seriously Social, Keith, ‪@kaushalkakadia‬, and Nisha unpack the rise of social commerce—from TikTok Shop dominating the market to livestream shopping changing how we buy online. They explore what's fueling the boom, share surprising stats on buyer behavior, and reveal which brands are crushing it with shoppable content. Plus, they weigh in on the trust factor, platform-specific opportunities, and the line between entertainment and hard sell.

From living in a school bus to running a TikTok Shop agency, today's guest shares affiliate secrets, viral content tips, and social commerce strategies to grow your brand online.   Tommy Lynch, the creative force behind Cult Content, joins us to share his extraordinary journey from crafting furniture at just 15 to becoming a social commerce marketing maestro. As we explore the vibrant landscape of TikTok Shop and e-commerce, Tommy reveals the blend of patience and tenacity required to overcome the hurdles of slow sales and costly shipping. His tale is a testament to resilience, navigating through early Amazon-like tactics to gain traction and establish his niche in the e-commerce space.   Embark on Tommy's adventurous transition from almost being banned from school premises to embracing a nomadic lifestyle, living out of a bus while traversing 35 states. The story turns from his initial sales roles to an unexpected career in content creation and freelancing. By harnessing the power of networking, Tommy's path led him to collaborate with brands, beginning with a hard seltzer company and eventually finding his footing in LA. His narrative underscores the profound impact of building genuine connections while highlighting the adaptability needed to thrive in both creative and entrepreneurial pursuits.   Dive into the strategic world of digital marketing as Tommy shares insights on leveraging TikTok's potential to drive e-commerce success. From working with major brands like Infinity Hoop to the birth of his own agency, Cult Content, he uncovers the secrets behind crafting viral-worthy content and the importance of a strong hook. Explore the unpredictable dynamics of the TikTok shop environment, the strategic use of affiliates, and how creating a community can lead to transformative growth. Whether you're an aspiring content creator or an established marketer, there's something for everyone in Tommy's compelling story.   In episode 460 of the AM/PM Podcast, Kevin and Tommy discuss: 00:00 - TikTok Shop and E-Commerce Journey 05:52 - Living in a Converted School Bus 09:26 - Bus Traveler Turned Content Creator 14:39 - Content Creator Brand Partnerships and Pricing 20:00 - Unlocking TikTok Shop's Money-Making Potential 25:56 - Creating Viral Video Content Strategy 30:43 - Building 'Cult Content' Agency Success 32:54 - Key Takeaways From Event Presentations 38:08 - Challenges of Becoming a Creator 43:52 - Setting Expectations for TikTok Advertising 44:45 - Strategies for TikTok Shop Success 53:42 - Getting Started on TikTok Shop 55:47 - TikTok Shop Platform and Sales Strategies 1:00:11 - Marketplaces' Regulatory Evolution for New Platforms 1:06:06 - The Power of Social Commerce

Social commerce has become one of the most powerful drivers of online revenue, and when combined with the right video marketing strategy, it can turn casual viewers into loyal buyers faster than ever. In this episode, we sit down with Eitan Koter, co-founder of Vimmi, to explore how brands can turn content into real revenue using the combined power of social commerce and video marketing. Eitan starts by sharing his background and the story behind Vimmi, a video commerce platform helping brands drive sales with shoppable video and live shopping across storefronts and social networks. He then defines social commerce in today's context, explaining how it has evolved from simple “buy now” links to a full-scale ecosystem where video, community, and purchasing power merge seamlessly. For businesses wondering where to start, Eitan breaks down exactly how to launch your first social commerce videos, from choosing the right platforms to understanding your audience's buying triggers. He introduces his powerful Content, Community, and Commerce framework, which shows how storytelling, engagement, and sales strategy work together to drive long-term results. Listeners will also learn what makes content truly valuable in a social commerce setting, how to maintain high-quality output while producing videos at scale, and why consistency often beats one-off viral hits. Listen now and start transforming your video content into conversions that count. Topics Discussed in this episode: Eitan's background and an overview of Vimmi (02:04) A definition of social commerce and how it has evolved over the last few years (07:56) How to get started with social commerce videos (12:10) Eitan's Content Community and Commerce framework (23:09) What is valuable content when it comes to video and social commerce? (33:28) Setting up a system to ensure you can generate a high quantity of videos (41:05) The KPI's you should be tracking with your video marketing campaigns (48:34) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Vimmi Sit back, grab a coffee, and learn practical strategies to help you sell more through social commerce.  

Social commerce has become one of the most powerful drivers of online revenue, and when combined with the right video marketing strategy, it can turn casual viewers into loyal buyers faster than ever. In this episode, we sit down with Eitan Koter, co-founder of Vimmi, to explore how brands can turn content into real revenue using the combined power of social commerce and video marketing. Eitan starts by sharing his background and the story behind Vimmi, a video commerce platform helping brands drive sales with shoppable video and live shopping across storefronts and social networks. He then defines social commerce in today's context, explaining how it has evolved from simple “buy now” links to a full-scale ecosystem where video, community, and purchasing power merge seamlessly. For businesses wondering where to start, Eitan breaks down exactly how to launch your first social commerce videos, from choosing the right platforms to understanding your audience's buying triggers. He introduces his powerful Content, Community, and Commerce framework, which shows how storytelling, engagement, and sales strategy work together to drive long-term results. Listeners will also learn what makes content truly valuable in a social commerce setting, how to maintain high-quality output while producing videos at scale, and why consistency often beats one-off viral hits. Listen now and start transforming your video content into conversions that count. Topics Discussed in this episode: Eitan's background and an overview of Vimmi (02:04) A definition of social commerce and how it has evolved over the last few years (07:56) How to get started with social commerce videos (12:10) Eitan's Content Community and Commerce framework (23:09) What is valuable content when it comes to video and social commerce? (33:28) Setting up a system to ensure you can generate a high quantity of videos (41:05) The KPI's you should be tracking with your video marketing campaigns (48:34) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Vimmi Sit back, grab a coffee, and learn practical strategies to help you sell more through social commerce.

S5:E6 SHEIN's Marketplace Evolution - A Conversation with George Chang, GM & Head of SHEIN Marketplace

In this episode, we explore Amazon's multi-channel fulfillment service and how it helps Shopify merchants use their existing Amazon inventory to ship orders from multiple sales channels. Cara Hefty from ByteStand explains how this automated system works, covering everything from inventory management to shipping rules, social commerce integration, and cost-effective fulfillment strategies that can boost both your Shopify sales and Amazon rankings. Topics discussed in this episode:  What is Amazon MCF. Why MCF simplifies fulfillment for Shopify sellers. How automation boosts multi-channel efficiency. What makes ByteStand ideal for Shopify-Amazon sync. Why virtual bundles help boost order value. How shipping rules cut fulfillment costs. Why order delay features prevent fulfillment issues. How auto-tracking improves customer experience. Why social commerce is key for growth. How ByteStand makes onboarding fast and easy. What makes ByteStand's pricing clear and fair. Links & Resources Website: https://bytestand.com/ Shopify App Store: https://apps.shopify.com/fba-shipping Facebook: https://www.facebook.com/bytestand Get access to more free resources by visiting the show notes athttps://tinyurl.com/4k8twsmmMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

Social commerce, live shopping et plateformes : comment les marques peuvent reprendre la main avec Kuider AkaniLe social commerce n'est plus un mot à la mode, c'est une réalité en train de redessiner les contours du e-commerce mondial. Acheter directement sur TikTok, suivre un live d'un influenceur, découvrir une marque via une communauté… Ces nouveaux usages, venus d'Asie, bouleversent les repères traditionnels des marques et des distributeurs.Dans cet épisode, je reçois Kuider Akani, expert du digital et du e-commerce, qui a occupé des postes de direction chez PMU, Yves Rocher, Mathon, et qui accompagne aujourd'hui les marques dans leur transformation. Ensemble, nous explorons les ressorts du social commerce et les raisons de son succès en Asie du Sud-Est, là où les plateformes comme Shopee ou TikTok Shop redéfinissent l'expérience d'achat.Pourquoi les tentatives de live shopping ont-elles échoué en Europe ? Quelles sont les erreurs fréquentes des marques ? Quel est le rôle des créateurs dans ce nouvel écosystème ? Et surtout, comment se lancer de façon réaliste et efficace dans une stratégie social commerce ?Un échange nourri d'expériences de terrain, de convictions fortes et d'enseignements pratiques pour toutes celles et ceux qui veulent comprendre et surtout anticiper l'avenir du commerce connecté.Bonne écoute, toujours sans coupure !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Stacey Priestley - Saving Nipples Since 1984. UGC, TikTok and Trust: Inside Lansinoh's Winning Social Commerce Strategy Mothers. Mamas. Powerhouses. Superwomen. All words we would describe the target audience of Lansinoh.  In this episode, we have the absolute pleasure of sitting down with Stacey Priestley. A mama and a killer eCommerce professional. Stacey shares her insights from 17 years in eCommerce, revealing how Lansinoh has built a passionate community supporting moms at every stage of their journey. Stacey Priestley Saving nipples since 1984.  Richard sits down with Stacey Priestley, Senior Growth Marketing and Social Commerce Manager at Lansinoh, a pioneering brand dedicated to supporting moms at every stage of their pregnancy and postpartum journey.  With over 17 years of eCommerce experience, Stacey brings a unique blend of industry expertise and personal passion for helping parents navigate the challenges of motherhood. In this episode, Stacey shares how Lansinoh built a loyal community through authentic word-of-mouth, the brand's game-changing approach to TikTok Shop and affiliate marketing and why user-generated content is now at the heart of their strategy.  Plus, Stacey reveals the importance of personalisation in their digital campaigns, the tech stack that powers their eCommerce success and offers plenty of practical insights for brands looking to forge genuine connections with their audience. If you're an eCommerce leader eager to stay ahead of the curve, or simply love the stories behind innovative brands, you won't want to miss this conversation. Be sure to follow or subscribe so you never miss an episode! Topics Covered 00:23 - Building loyal communities with Stacey 04:49 - Saving nipples since 1984 06:19 - Parenthood: My first priority  14:31 - Digital strategy for young mums 16:56 - Personalised pregnancy guidance 19:23 - TikTok Shop's rising importance 24:14 - Affiliate collaboration strategy 25:54 - Leverage TikTok's affiliate tools 29:05 - Women's Health UGC strategy 33:25 - Unexpected TikTok bundle success 37:09 - From non-reader to avid reader

In this insightful episode of the Remarkable Retail podcast recorded live at the CommerceNext Growth Show in New York, Sarah Henry, Vice President, Head of Content, Influencer & Commerce at Walmart, discusses how one of the world's largest retailers is at the forefront of digital innovation. Sarah shares her journey from classical pianist to marketing executive, charting her unique path into eCommerce and social media leadership.The discussion dives deep into how Walmart is meeting the evolving expectations of Gen Z and Gen Alpha consumers. Sarah explains how the boundaries between brand discovery, engagement, and purchase are transforming, particularly for younger demographics who now discover products on social platforms more than in physical aisles or via traditional search engines. She shares insights into Walmart's strategic shift, including the rollout of the "Who Knew?" campaign, which highlights surprising products and services available through Walmart, ranging from exclusive Pokémon cards to stylish fashion from brands like Free Assembly.A central focus of the conversation is "Walmart Creator", the brand's in-house platform launched to streamline influencer engagement and power social commerce. Sarah explains how this platform connects tens of thousands of creators directly with Walmart's ecosystem, enabling shoppable content that seamlessly bridges inspiration and transaction.The conversation also touches on the increasing role of artificial intelligence in commerce. Sarah emphasizes the balance between technology and human creativity, asserting that Walmart's approach is "tech-led and people-powered." She discusses how AI is being used to support creators, personalize experiences, and enhance the customer journey, while remaining cautious about authenticity and scale.Sarah offers a look at attribution and measurement, acknowledging progress while recognizing room for improvement. She also shares her excitement for the future of social commerce and the continued growth of the creator economy as a legitimate career path. Throughout the episode, she underscores the importance of adaptability and real-time testing in a retail landscape that is changing by the day. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Next in Media discusses the evolving role of influencers in marketing with Megan Pagliuca, Chief Product Officer at Omnicom Media Group, and Khurrum Malik, Head of Marketing for Walmart Connect, focusing on how data and new strategies are integrating influencers into broader media plans to drive sales and brand building.

As part of its exclusive series on the YouTube Ecosystem, Next in Media spoke with John Terrana, President, Americas at VaynerMedia, about why most clients aren't racing to lock up much inventory beyond sports this year, and the 'weirdo' spot YouTube still finds itself in.

This episode explores how technology and business truly come together to drive meaningful change, focusing on the shift from on-premise to cloud ERP. You'll hear how companies are breaking free from outdated systems, overcoming technical debt, and embracing more agile, modular approaches to stay ahead in a fast-changing world. The conversation unpacks common myths about security and customization, explains why cloud ERP offers greater trust and flexibility, and highlights the priorities today's CIOs are setting to future-proof their organizations. With insights on continuous innovation, compliance, and keeping your business unique, this discussion will leave you rethinking what's possible for the future of work.

Today on our show:Salesforce to acquire InformaticaSocial Commerce Panel Reveals Influencer ImportanceLowes Launches Its MarketplaceTariff Feud Event with Passport Recap- and finally, The Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

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Melvyn Bragg and guests discuss one of the great figures in world literature. The French playwright Molière (1622-1673) began as an actor, aiming to be a tragedian, but he was stronger in comedy, touring with a troupe for 13 years until Louis XIV summoned him to audition at the Louvre and gave him his break. It was in Paris and at Versailles that Molière wrote and performed his best known plays, among them Tartuffe, Le Misanthrope and Le Malade Imaginaire, and in time he was so celebrated that French became known as The Language of Molière.With Noel Peacock Emeritus Marshall Professor in French Language and Literature at the University of GlasgowJan Clarke Professor of French at Durham UniversityAnd Joe Harris Professor of Early Modern French and Comparative Literature at Royal Holloway, University of LondonProducer: Simon TillotsonReading list:David Bradby and Andrew Calder (eds.), The Cambridge Companion to Molière (Cambridge University Press, 2006)Jan Clarke (ed.), Molière in Context (Cambridge University Press, 2022)Georges Forestier, Molière (Gallimard, 2018)Michael Hawcroft, Molière: Reasoning with Fools (Oxford University Press, 2007)John D. Lyons, Women and Irony in Molière's Comedies of Mariage (Oxford University Press, 2023)Robert McBride and Noel Peacock (eds.), Le Nouveau Moliériste (11 vols., University of Glasgow Presw, 1994- )Larry F. Norman, The Public Mirror: Molière and the Social Commerce of Depiction (University of Chicago Press, 1999)Noel Peacock, Molière sous les feux de la rampe (Hermann, 2012)Julia Prest, Controversy in French Drama: Molière's Tartuffe and the Struggle for Influence (Palgrave Macmillan, 2014)Virginia Scott, Molière: A Theatrical Life (Cambridge University Press, 2020)In Our Time is a BBC Studios Audio Production

What if the influencer economy, artificial intelligence, and your personal brand were the keys to future financial freedom? In this jaw-dropping episode, Jeff Dudan sits down with Samy Samandju, visionary founder of Creative App and Next.ai, to unpack how the intersection of AI, influencer marketing, and social commerce is changing everything we know about work, branding, and business models. From his humble beginnings in Cameroon to building million-dollar companies in Europe, Samy shares his powerful journey of resilience, innovation, and rebuilding after failure. They dive deep into AI avatars, personal branding, the death of traditional careers, and the rise of sovereign creators in the new digital age.

What if the influencer economy, artificial intelligence, and your personal brand were the keys to future financial freedom? In this jaw-dropping episode, Jeff Dudan sits down with Samy Samandju, visionary founder of Creative App and Next.ai, to unpack how the intersection of AI, influencer marketing, and social commerce is changing everything we know about work, branding, and business models. From his humble beginnings in Cameroon to building million-dollar companies in Europe, Samy shares his powerful journey of resilience, innovation, and rebuilding after failure. They dive deep into AI avatars, personal branding, the death of traditional careers, and the rise of sovereign creators in the new digital age.

LTK is teaming up with The Bachelor to turn binge-watching into shopping. In this episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, Chris and Anne break down how this partnership modernizes product placement with real-time affiliate links and seamless in-app shopping. Could this model reshape the future of commerce on TV—and are Bachelor fans ready to shop while they watch?

Ex-Amazon insider Kara Babb shares how to use social media, branding, and AI to build unforgettable brands and drive real emotional connections with customers. Kara Babb, a former Amazon vendor manager, joins us to unravel the complexities of branding in the ever-evolving e-commerce landscape. Drawing from her rich experience, Kara emphasizes the necessity of an omnichannel strategy, highlighting how sustainable brand success relies heavily on building a presence both on and off Amazon. She shares her insights on the significance of external traffic and creative brand awareness campaigns, with compelling examples like Poppy and BirdBuddy, to show how they can create sales surges and foster growth in the competitive market. Our exploration takes a fascinating turn as we examine BirdBuddy's innovative use of TikTok to capture the millennial and Gen Z audience, uncovering how creative content strategies can lead to explosive viral success. We discuss the hurdles platforms like Amazon face in the realm of social media, and the cultural barriers that live shopping encounters in the West compared to its success in Asia. Kara provides a nuanced understanding of why companies like Amazon and TikTok sometimes struggle when stepping outside their core competencies, offering a window into the future of digital engagement and consumer interaction. The conversation moves toward the frontier of AI in shopping, where we discuss how platforms like TikTok and AI models are reshaping consumer search behaviors. We introduce the concept of Generative Engine Optimization (GEO) and its implications for brand strategies, particularly for smaller sellers facing rising costs and international competition. Wrapping up, we delve into how brands like Scrub Daddy, Apple, and Chanel create deep emotional connections with their customers, emphasizing the power of brand identity to transcend mere transactions and maintain a lasting presence in consumers' lives. In episode 447 of the AM/PM Podcast, Kevin and Kara discuss: 00:00 - Branding and Social Media Strategy for E-commerce 01:59 - 1P & 3P Consulting Experience at Amazon 06:52 - Understanding the Concept of Branding for Amazon Sellers 09:45 - Bridging E-Commerce and Branding With Social 13:32 - TikTok Marketing and E-Commerce Insights 14:49 - Utilizing TikTok Trends for Business Success 18:47 - Cultural Differences in Live Shopping 28:13 - AI and Shopping Integration in AILMs (46 Seconds) 34:17 - Future of Social Media and TikTok 35:11 - Building Brand Affinity and Community Engagement 39:10 - The Value of Branding in Selling Online 45:32 - Kevin King's Words of Wisdom

What do Walmart, Amazon, TikTok, and your favorite YouTuber have in common? They're all players in the growing world of retail media. Today's guest, Mike Feldman from VaynerMedia, knows exactly how to make them work for your brand.In this episode of Mastering eCommerce Marketing, host Eitan Koter chats with Mike, who leads global retail media at Vayner. Mike's done it all, from building media teams at Dentsu to running shopper marketing at Georgia-Pacific, and he brings real perspective on what's working (and what's not) in today's fast-changing commerce space.They talk about why ROAS can be a trap, how most brands are spending big on sponsored search without real impact, and why creators and affiliates are the ones to watch right now. Mike shares why live shopping isn't just a trend, and how retailers can use social content to drive real results, without overthinking it.If you've been hesitant to jump into video, creator-led campaigns, or live selling, this conversation will make you think twice. It's full of simple, actionable ideas and no-BS takes on where retail media is headed next.Also… yes, Mike journals every day. And once you hear him talk about strategy and connection, that fun fact will make total sense.Hit play and get ready for a fresh look at how retail, social, and content are coming together in 2025.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Mike Feldman, SVP, Global Head of Retail Media at VaynerMediaMike Feldman's LinkedIn: https://www.linkedin.com/in/mike-feldman-9962b230 VaynerMedia: https://vaynermedia.com/ Watch the full Youtube video here:https://youtu.be/yW-iHSr6QUcTakeaways:Connection, creativity, and charisma are essential for success.Retail media is thriving despite economic challenges.Success in retail media is defined by revenue and margin growth.Data plays a crucial role in targeting and measurement.Social commerce is a significant opportunity for brands.Creator affiliates can drive sales and engagement effectively.Retail media strategies must be integrated across teams.Live shopping creates emotional connections with consumers.Retail media is a mature market, accounting for 30% of digital spend.Future trends include a focus on platform mastery and content to commerce.Chapters:00:00 Introduction to Retail Media and Personal Mantras04:18 Current State of Retail Media06:03 Defining Success in Retail Media09:43 Challenges in Offline Retail Media11:22 The Role of Data in Retail Media13:28 The Rise of Social Commerce16:22 Creator Affiliates and Content to Commerce20:19 Integrating Retail Media Strategies22:26 VaynerMedia's Approach...

Send us a textYou don't need a sexy product. You need a story that hits emotion first.In this episode, Jordan West dives deep into why “boring” products like wrinkle spray, toothpaste organizers, and lint removers are crushing it on TikTok Shop—and how your product can too.Here's the truth: if you're struggling on TikTok, it's probably not your product. It's the way you're showing it.From 3 viral story formats to specific creator strategies, Jordan shares what's working right now—and what to stop doing immediately if you want to win in social commerce.WHAT YOU'LL LEARN: – Why TikTok doesn't care about your features – The 3 story formats that drive conversions – How to emotionally position “boring” products – Why creators beat influencers on TikTok Shop – Hooks that stop the scroll (and make people say “that's me”)Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about