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Adam Lock is in the WCB studio to tell his story on fighting cancer and chasing big bucks! Enjoy! NEW PARTNERSHIP ANNOUNCEMENT! ALP NICOTINE POUCHES CODE WCB: Watch the NEW WCB UNHINGED HUNT SERIES HERE! __________________________________________________________________ Find WCB On Social: FaceBook | Instagram | TikTok For Video podcasts, hunts, Vlogs, and more check out the WCB YouTube by clicking here! ________________________________________________________ THE WCB Podcast is PRESENTED by Grizzly Coolers! Click Here and use Code: WCB to save! The WCB Podcast is supported by these awesome companies: Big Tine - Attract - Develop - Grow Code: WCB2025 Old Barn Taxidermy Latitude Outdoors - saddles & accessories code WCB Huntworth Gear Code: WCB15 Victory Archery Leupold Optics Dialed Archery Free Shipping Code WORKINGCLASS Black Gate Hunting Products Code WCB10 DeerCast - Save on your yearly description by clicking here! Aluma Trailers - Built in the USA, ALL aluminum welded construction! Rack-Hub Code WCB: https://www.rack-hub.com/wcb Hoyt - Code WCB for Hoy Merch & Branded items - see your local dealer for bows! Evolution Outdoors & Broadheads - Code: WCB AAE - Archery Accessories, Code WCB MTN-OPS : CODE: WCB MaxCam7 Bow Mounted Camera! _________________________________________________________________________ **Check Out the other Podcasts on the WCB Podcast Network!** Victory Drive - Our Firearms, tactical, Military Podcast Tackle & Tacos - A fishing podcast! Hunting The Mason Dixon Learn more about your ad choices. Visit megaphone.fm/adchoices
Host Steve Turk interviews Nikheel Advani , co-founder and COO of Grace Bay Resorts, who shares how he entered hospitality at 16 after his father pushed him to work, leading to dishwashing, banqueting, and founding a small events company in Singapore. He trained at UMass Amherst, worked in restaurants and hotels, joined a Pizza Uno turnaround team, then spent years with Ritz-Carlton opening multiple properties and emphasizing mentorship. He became hotel manager at Singapore's Raffles, helped elevate its global ranking, then moved to Turks and Caicos to build a hotel into Grace Bay Resorts, focusing on training, local talent, service excellence, food and beverage, airlift, and a luxury branded-residence model that funds development and gives owners hotel access and rental income. It's an amazing episode with fantastic stories and pieces of advice that you should listen to today. A big thank you to our sponsor, Lodgify. Make sure to use promo code THM60 when you sign up at Lodgify00:00 Sponsor Lodgify01:07 Meet Nikheel Advani01:48 First Hospitality Job02:08 Dad's Tough Lesson03:21 Starting a Company at 1604:42 Choosing Hotel School07:18 UMass and Working Through School08:42 Pizza Turnaround Years10:09 Breaking Into Ritz Carlton11:48 Mentors That Changed Everything14:42 Leaving for Raffles Singapore16:24 Running an Iconic Hotel17:28 Profit Meets Guest Experience18:35 Leap to Turks and Caicos20:57 Caribbean Service Reset21:55 Risk and Ownership Leap22:55 Partners and Fast Decisions23:56 Awards and Signature Wins25:43 Building Local Talent28:29 Selling a New Destination31:46 Airlift and Island Strategy34:08 Next Projects Pipeline36:06 Branded Residences Model38:59 Advice and Farewell
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode, Sadek Omar, managing principal at Jebcore Companies, shares insights into luxury real estate development, branding, and project management in Florida's high-rise market. Discover how branded luxury condos like Waldorf Astoria are shaping the future of upscale living and investment strategies. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
Richard Rawlings is an American entrepreneur and media personality. He was the star of the reality television show Fast N' Loud on Discovery Channel. He is also a proprietor of the Gas Monkey Garage as well as both the Gas Monkey Bar N' Grill and Gas Monkey Live music venues in Dallas, Texas. Visit Gas Monkey Garage Official Website for Tour Dates & More - www.gasmonkeygarage.com Howie Mandel Does Stuff available on every Podcast Platform Visit the Official Howie Mandel Website for more: https://www.howiemandel.com/ Howie Mandel Does Stuff Merchandise available on Amazon.com here https://www.amazon.com/shop/howiemandeldoesstuff Join the "Official Howie Mandel Does Stuff" Reddit: https://www.reddit.com/r/HowieMandelPodcast/ Thanks to our sponsors: That afternoon crash hits hard, especially when coffee either makes you jittery or ready for a nap. Bright Minute offers a smoother alternative with guayusa sourced from the Ecuadorian Amazon, delivering just as much caffeine as a typical cup of coffee with naturally occurring antioxidants for a more gradual lift. It's easy to enjoy on its own or mixed with milk, honey, or your favorite add-ins. For a limited time, use code “HOWIEBMG” and get 10% off your purchase on Amazon. Struggling to find a gift that actually feels meaningful? Sanded and Branded handcrafts memory boxes, music boxes, and keepsakes from real hardwood, with custom laser engraving made to preserve the moments that matter most. These aren't just gifts...they're personal, timeless pieces designed to be passed down for generations. Use code HOWIE10 for 10% off at SandednBranded.com. Say Hello to our house band Sunny and the Black Pack! Follow them here! YouTube: https://www.youtube.com/@BlackMediaPresents TikTok: https://www.tiktok.com/@blackmediapresents Spotify: https://open.spotify.com/artist/01uFmntCHwOW438t7enYOO?si=0Oc-_QJdQ0CrMkWii42BWA&nd=1&dlsi=a9792af062844b4f Facebook: https://www.facebook.com/SunnyAndTheBlackPack/ Instagram: https://www.instagram.com/blackmediapresents/ Twitch: https://www.twitch.tv/blackmediapresents Twitter: twitter.com/blackmedia @howiemandel @jackelynshultz @gasmonkeygarage
Google Launches AI Incubator to Maintain Ties with Departing Talent, China's “LineShine” Supercomputer Tops TOP500 List, and the CMA Fines StubHub UK £900,000 Over “Drip Pricing” Violations. MP3 Please SUBSCRIBE HERE for free or get DTNS shows ad-free. A special thanks to all our supporters–without you, none of this would be possible. If you enjoyContinue reading "Meta Launches Self-Branded Smart Glasses Starting at $299 – DTH"
This week, Klaus and Shannon from Antlers by Klaus are in the WCB studio. We deep dive into Antlers By Klaus and the amazing works of art from antlers and way beyond. Enjoy! https://antlersbyklaus.com/ Video watched on the episode: Click Here Watch the NEW WCB UNHINGED HUNT SERIES HERE! __________________________________________________________________ Find WCB On Social: FaceBook | Instagram | TikTok For Video podcasts, hunts, Vlogs, and more check out the WCB YouTube by clicking here! ________________________________________________________ THE WCB Podcast is PRESENTED by Grizzly Coolers! Click Here and use Code: WCB to save! The WCB Podcast is supported by these awesome companies: Big Tine - Attract - Develop - Grow Code: WCB2025 Old Barn Taxidermy Latitude Outdoors - saddles & accessories code WCB Huntworth Gear Code: WCB15 Victory Archery Leupold Optics Dialed Archery Free Shipping Code WORKINGCLASS Black Gate Hunting Products Code WCB10 DeerCast - Save on your yearly description by clicking here! Aluma Trailers - Built in the USA, ALL aluminum welded construction! Rack-Hub Code WCB: https://www.rack-hub.com/wcb Hoyt - Code WCB for Hoy Merch & Branded items - see your local dealer for bows! Evolution Outdoors & Broadheads - Code: WCB AAE - Archery Accessories, Code WCB MTN-OPS : CODE: WCB MaxCam7 Bow Mounted Camera! ALP POUCH -CODE WCB _________________________________________________________________________ **Check Out the other Podcasts on the WCB Podcast Network!** Victory Drive - Our Firearms, tactical, Military Podcast Tackle & Tacos - A fishing podcast! Hunting The Mason Dixon Learn more about your ad choices. Visit megaphone.fm/adchoices
Why Most Branded Podcasts Fail (with Roger Nairn, CEO of Jar Podcast Solutions) Welcome back to The Beacon Way Podcast! In this episode, host Adrienne Wilkerson sits down with Roger Nairn, Co-Founder and CEO of Jar Podcast Solutions, to discuss what separates successful podcasts from the thousands that never gain traction.Roger shares why many branded podcasts fail, how organizations should approach podcasting as a strategic business asset, and why every podcast needs a clear purpose before the first episode is ever recorded.The conversation also explores audience-first content creation, podcast measurement and analytics, podcasting's evolution into video, the role of AI in content creation, and what the future looks like for creators, marketers, and media companies.Whether you're launching your first podcast or looking to improve an existing show, this episode offers practical insights into building content that creates lasting audience engagement.In This Episode:· Why most branded podcasts fail · The difference between content marketing and podcast strategy · How to determine your podcast's purpose · Building audience-first content · Podcast analytics that actually matter · Video podcasts and the future of the medium · AI's impact on content creation and storytelling · Remote agency leadership and operations · Why human connection still matters in an AI-driven world Chapters00:00 Introduction & Meet Roger Nairn 01:01 The Story Behind Jar Podcast Solutions 02:20 Why Most Branded Podcasts Fail 05:32 Podcast Analytics & Measuring Success 08:05 Why Every Podcast Needs a Job 10:35 Different Podcast Formats for Different Goals 13:05 How Long Should a Podcast Be? 15:50 The Evolution of Podcasting & Video Content 17:00 The Human Element of Podcasting 18:30 Podcasting in the Age of AI 21:50 AI Slop, Authenticity & Human Connection 24:40 AI, Hollywood & The Future of Creative Work 33:00 How Jar Uses AI Internally 36:25 AI, Creativity & Agency Operations 41:15 Where to Find Roger Nairn 42:55 Closing Thoughts Where to find Roger and Jar Podcast Solutions: Jar Podcast Solutions Website https://jarpodcast.comLinkedIn Connect with Roger Nairn on LinkedIn https://www.linkedin.com/in/rogernairn604/ Resources & Blog https://jarpodcast.com
In The City shoves more KyManda drama into our gullets and washes it down with even more LoverBoy promotion. Delicious! Amanda terrorizes Danielle on a trolley, Lindsay shoots baby bike content, and Kenny tries to find his dad. To watch this recap on video, listen to our bonus episodes, and get ad free listening, go to Patreon.com/watchwhatcrappens. Find bonus episodes at patreon.com/watchwhatcrappens and follow us on Instagram @watchwhatcrappens @ronniekaram @benmandelker Hosted on Acast. See acast.com/privacy for more information.
Resale is forcing brands to rethink product design, pricing, and customer acquisition from the ground up. Ryan Rowe (Archive) and Alison Buchanan (Lululemon) join Brian and Alicia to unpack how lululemon's Like New evolved from a sustainability pilot into a meaningful commercial channel. We unpack messy reverse logistics, the AI agents now quietly running warehouse decisions, and the organizational vision required to make circular commerce work across a vertically structured enterprise. When the Future of Commerce Is Circular, Every Brand Is A Secondhand Brand Key takeaways: Resale has shifted from a sustainability gesture to a commercial channel with P&L accountability. Branded resale wins where third-party marketplaces can't: data integrity, trust, and brand language. Like New must operate to tackle a fundamentally different eCommerce problem — one-of-one inventory breaks mainline systems. AI is moving from assisting warehouse operators to serving as autonomous agents that optimize pricing and routing. Circular commerce is an acquisition engine; roughly half of resale shoppers are new to the lululemon brand. Key quotes: [02:41] "It's a very technical problem. It's a large-scale platform problem that touches virtually every piece of a brand's business." — Ryan Rowe [06:12] "Commerce is, is obviously just a space that we are starting to realize is a strong commercial lever… Like New for our business is really sitting at this intersection of business and impact." — Alison Buchanan [08:40] "Resale of lululemon was happening at scale already all around us. And it was either let it happen without us… or uphold our brand standards." — Alison Buchanan [26:26] "A lot of customers are actually trying brands for the first time with a used item… because it's a way for them to test things like fit and material and quality at a much lower barrier to entry." — Ryan Rowe In-Show Mentions: Archive Like New by Lululemon Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This is our daily Tech and Business Report. A Trump-branded mobile phone first revealed a year ago as a proudly American, top-tier smartphone, but its reality looks a little different from its original pitch. For more, KCBS Radio News Anchor Margies Shafer spoke with Bloomberg's Chris Welch.
Undiscovered Entrepreneur ..Start-up, online business, podcast
Did you like the episode? Send me a text and let me know!! Productized Services: The Hourly Trap Debunked | Pi & Piette 2.0 | Business Conversations Episode Summary: Is charging by the hour slowly killing your business before it even starts? In this episode of Business Conversations with Pi and Piette 2.0, AI voices PI and Piette tackle one of the most critical decisions every founder faces: should you charge hourly or package your skills into a productized service from day one? Spoiler — the data says ditch the hourly model immediately. Drawing from John Warrillow's Built to Sell, Paul Jarvis' Company of One, a Journal of Business Research academic paper, and a raw interview with agency founder Brad Martin, this episode gives you a complete roadmap for building a service business that generates predictable revenue, eliminates scope creep, and ultimately doesn't need you in the room to run. What You'll Learn: Why the hourly billing model traps you in a revenue-for-effort death spiralThe three mandatory traits of a true productized service: specified, branded, pricedWhat the LUX Hotels Cinema Paradiso experience teaches us about mental tangibilityHow Brad Martin's Google Doc discovery process doubled his efficiency overnightThe "Jam Session" method for eliminating scope creep without damaging client relationshipsWhy retainers and recurring revenue are NOT the same thing — and which one actually builds business valueThe one question that forces you to stop thinking like an employee of your own companyTimestamps: [00:00:00] – Introduction & Today's Listener Question[00:01:30] – The Menu-Less Chef: Why the Custom Hourly Model Is Broken[00:03:00] – Brad Martin's Story: Giving Away the Farm Before the Contract[00:04:30] – The Hourly Trap: Why Your Business Becomes Unsellable[00:05:30] – Bespoke vs. Productized: Why the Tailor Analogy Actually Proves Our Point[00:06:30] – What Is a Productized Service? The Academic Definition[00:07:00] – The Cinema Paradiso Framework: Specified, Branded, Priced[00:08:00] – Mental Tangibility: Why Packaging Makes Clients Feel Safe[00:09:30] – Minimum Viable Profit: Paul Jarvis' Day-One Strategy[00:10:00] – Brad Martin's Google Doc Epiphany[00:11:30] – The Embarrassment Test: Launch Ugly, Launch Now[00:12:00] – Jam Sessions: The Genius Fix for Scope Creep[00:13:00] – Retainers vs. Recurring Revenue: A Critical Distinction[00:14:30] – Final Verdict & The Blank Check Thought Experiment[00:15:30] – Submit Your Question & Wrap-UpResources Mentioned:
Branded content and ad campaigns, it's in the game. Learn more about your ad choices. Visit podcastchoices.com/adchoices
This week on Branded & Booked, we're joined by Katie Major, copywriter, social media strategist, and coach for creative entrepreneurs who want marketing to feel more human.Katie is known for her real, raw, person-first approach to content and messaging. She believes marketing should work for your life, not the other way around and we couldn't agree more.In this episode, we dive into:✍️ What copywriting actually is (and why it's so much more than writing words) ✨ How great copy supports your brand, marketing, and sales
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Con Mario Mora | Cuando tocamos los extremos de las temporada, este pódcast cambia su forma, su dirección y, aunque sea ligeramente, sus contenidos. Y hoy, en vez de entrevista con un gran protagonista, hemos invitado a diferentes críticos para que nos cuenten cuál ha sido, para ellos, el mejor momento de la temporada 25/26 de la OCNE. No te pierdas sus comentarios. Lo que no falta es la visita de Carlos Iribarren al Auditorio Nacional con una oyente, la Lupa del Especialista de Daniel de la Puente con el Requiem de Guerra de Britten y la agenda de los próximos y últimos conciertos de la temporada. Branded podcast de la Orquesta y Coro Nacionales de España
To begin this edition of the podcast, Cory Brada dives into kick time announcements that have already been made for Iowa Football's 2026 schedule.In the following segment, former Hawkeye defensive back Teegan Davis sits down with Cory to discuss his recent decision to medically retire from football.Iowa Floor Covering - https://www.IowaFloorCovering.com -TILE, CARPET, & MORE - IFC in Bondurant, IAJOIN OUR DISCORD SERVER! (use any of the links below) - Cash App: https://cash.app/$HawkeyeoftheStormVenmo: https://venmo.com/HawkeyeoftheStormPayPal or credit card: https://www.paypal.com/donate/?hosted_button_id=499R9YWL5YGEG
Jordan and Nate are back from a fresh trip turkey hunting in SD and did WCB a favor and filled in a chaotic week while Curt sits on the sidelines with broken ribs... enjoy! NEW PARTNERSHIP ANNOUNCEMENT! ALP NICOTINE POUCHES CODE WCB: Watch the NEW WCB UNHINGED HUNT SERIES HERE! Use Code: WCB at http://torotactical.com/ __________________________________________________________________ Find WCB On Social: FaceBook | Instagram | TikTok For Video podcasts, hunts, Vlogs, and more check out the WCB YouTube by clicking here! ________________________________________________________ THE WCB Podcast is PRESENTED by Grizzly Coolers! Click Here and use Code: WCB to save! The WCB Podcast is supported by these awesome companies: Big Tine - Attract - Develop - Grow Code: WCB2025 Old Barn Taxidermy Latitude Outdoors - saddles & accessories code WCB Huntworth Gear Code: WCB15 Victory Archery Leupold Optics Dialed Archery Free Shipping Code WORKINGCLASS Black Gate Hunting Products Code WCB10 DeerCast - Save on your yearly description by clicking here! Aluma Trailers - Built in the USA, ALL aluminum welded construction! Rack-Hub Code WCB: https://www.rack-hub.com/wcb Hoyt - Code WCB for Hoy Merch & Branded items - see your local dealer for bows! Evolution Outdoors & Broadheads - Code: WCB AAE - Archery Accessories, Code WCB MTN-OPS : CODE: WCB MaxCam7 Bow Mounted Camera! _________________________________________________________________________ **Check Out the other Podcasts on the WCB Podcast Network!** Victory Drive - Our Firearms, tactical, Military Podcast Tackle & Tacos - A fishing podcast! Hunting The Mason Dixon Learn more about your ad choices. Visit megaphone.fm/adchoices
Branded pódcast en colaboración con la Orquesta y Coro Nacionales de España La historia de nuestra invitada de hoy con los coros es extensa y pasa por haber cantado con los mejores directores de la última década. Después de ser una de las contraltos del coro del Teatro Real, Fátima llegó al Coro Nacional de España para encontrarse con el gran repertorio sinfónico y coral. Una gran trayectoria que le ha hecho trabajar con los nombres más grandes de la dirección, y que dejan en ella innumerables anécdotas y recuerdos que estamos deseando escuchar. Hoy, desde la bancada del Coro Nacional con Fátima Gálvez
This week the Big Tine crew is back in the WCB stuido with some new team members! We discuss some new blends on the way, food plot game plans, and more! Enjoy! Use code WCB at https://bigtine.com/ to save some coin on your food plots this spring or fall! Use Code: WCB at http://torotactical.com/ NEW PARTNERSHIP ANNOUNCEMENT! ALP NICOTINE POUCHES CODE WCB: Watch the NEW WCB UNHINGED HUNT SERIES HERE! __________________________________________________________________ Find WCB On Social: FaceBook | Instagram | TikTok For Video podcasts, hunts, Vlogs, and more check out the WCB YouTube by clicking here! ________________________________________________________ THE WCB Podcast is PRESENTED by Grizzly Coolers! Click Here and use Code: WCB to save! The WCB Podcast is supported by these awesome companies: Big Tine - Attract - Develop - Grow Code: WCB Old Barn Taxidermy Latitude Outdoors - saddles & accessories code WCB (WCB2026) Huntworth Gear Code: WCB15 Victory Archery Leupold Optics Dialed Archery Free Shipping Code WORKINGCLASS Black Gate Hunting Products Code WCB10 DeerCast - Save on your yearly description by clicking here! Aluma Trailers - Built in the USA, ALL aluminum welded construction! Rack-Hub Code WCB: https://www.rack-hub.com/wcb Hoyt - Code WCB for Hoy Merch & Branded items - see your local dealer for bows! Evolution Outdoors & Broadheads - Code: WCB AAE - Archery Accessories, Code WCB MTN-OPS : CODE: WCB MaxCam7 Bow Mounted Camera! _________________________________________________________________________ **Check Out the other Podcasts on the WCB Podcast Network!** Victory Drive - Our Firearms, tactical, Military Podcast Tackle & Tacos - A fishing podcast! Hunting The Mason Dixon Learn more about your ad choices. Visit megaphone.fm/adchoices
Back-to-school season is one of the biggest opportunities for dance studios. But, it's also one of the busiest. In this episode, Jill Tirone shares why belonging is one of the most powerful drivers of retention. Learn how dress code, branded merchandise, and easy-to-use systems can help create a stronger studio culture while simplifying the experience for families. If you're looking to increase retention, strengthen studio culture, and set yourself up for a smoother fall season, this episode is for you. Key Takeaways Belonging is a retention strategy. Your most loyal families feel like insiders. Branded merchandise builds identity. Dress code reduces friction. Convenience matters. Preparation creates a calmer fall season. Start with one thing. Episode Timestamps [00:00 - 02:20] - Why now is the time to start planning for back-to-school season, even during recital chaos. [02:20 - 04:23] - Belonging as a retention strategy. [04:23 - 07:32] - How branded merchandise builds identity, community, and word-of-mouth marketing. [07:32 - 09:39] - Why dress code works. [09:39 - 11:29] - Simplifying dress code purchases and creating a seamless back-to-school experience. [11:29 - 13:24] - Why June and July are the ideal months to prepare for fall enrollment and operations. [13:24 - 15:15] - Final takeaway. >Links Mentioned in This Episode Revolution's Studio Merch Nimbly Online Storefront Contact Revolution for a Demo or Consultation Rate, Review & Subscribe! If you loved this episode, be sure to subscribe and leave us a review. Your feedback helps us continue to bring valuable content to the dance community! Running a dance studio is hard work, and growing your studio is even more of a challenge. No matter if you're just starting out—or perhaps you're a well-established owner; we understand that it's a uniquely demanding and personal business to own and operate. Be more effective and productive. Join us at the Energize Conference this July!
What if the reason you're losing business has nothing to do with your service and everything to do with being forgotten? This week we're taking a break from InSights and Take the Stage to bring you a replay of Lunch with Haley, hosted by Brad Smith (Chief Strategy Officer, Haley Marketing). Brad reveals why the staffing firms that consistently win aren't necessarily the best firms. They're simply the ones that stay visible long enough to be there when opportunity strikes. About the Guest Brad Smith is the Chief Strategy Officer at Haley Marketing and a Certified Inbound Marketing professional who has helped hundreds of staffing and recruiting firms implement effective digital marketing strategies. He specializes in translating emerging marketing trends and technologies into practical growth strategies for staffing organizations. Key Takeaways Consistency creates opportunities that luck cannot. The firms that stay visible win more business. Education builds trust faster than selling. Nurturing outperforms persistence alone. Relationships grow when value comes before the ask. Timestamps [00:44] – Why staffing is a timing business [03:31] – The costly “I didn't know you did that” [06:42] – The math behind winning new accounts [08:44] – Why sales teams need marketing air cover [11:06] – Building trust through systematic nurturing [13:32] – Why education beats hard selling [15:21] – The powerful 3x3 relationship matrix [19:23] – The multiplier effect of multi-channel marketing [22:14] – Branded publications that drive conversations [26:55] – Why print mail stands out again [31:41] – Automating touches without losing personalization [42:20] – Using Challenger insights to create demand Sponsors InSights is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.
Vimeo's limited discovery means branded content rarely finds its audience on its own. Strategic multi-channel distribution—from email to social to automation—is what actually drives views. To learn more, visit https://ampifire.com/blog/where-to-share-vimeo-videos-to-get-more-views/ AmpiFire City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://ampifire.com/
It's Friday, which means it's time for a brand-new episode of the Between 2 Brands #podcast with your host, Bill Petrie. To kick off Ep. 72, Bill shares some industry quick hits of the happenings in the world of branded merchandise After that, he is joined by the Vice President of Sales for HALO Branded Solutions, Rachel Levin. During a wide-ranging chat, they discuss what she's learned at each stop during her career, the importance of mentorship, and take a VERY interesting dive into the psychology of branded merchandise from an end-user point of view. There are some outstanding takeaways here, so get your notepad ready! HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you're looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!
The Lone Ranger - Branded a CowardBecome a supporter of this podcast: https://www.spreaker.com/podcast/harold-s-old-time-radio--4206392/support.
This week Alex is in the WCB studio to cook the crew some wild game! The boys talk about Alex's background, cooking of course, and more! Enjoy! NEW PARTNERSHIP ANNOUNCEMENT! ALP NICOTINE POUCHES CODE WCB: Watch the NEW WCB UNHINGED HUNT SERIES HERE! __________________________________________________________________ Find WCB On Social: FaceBook | Instagram | TikTok For Video podcasts, hunts, Vlogs, and more check out the WCB YouTube by clicking here! ________________________________________________________ THE WCB Podcast is PRESENTED by Grizzly Coolers! Click Here and use Code: WCB to save! The WCB Podcast is supported by these awesome companies: Big Tine - Attract - Develop - Grow Code: WCB2025 Old Barn Taxidermy Latitude Outdoors - saddles & accessories code WCB Huntworth Gear Code: WCB15 Victory Archery Leupold Optics Dialed Archery Free Shipping Code WORKINGCLASS Black Gate Hunting Products Code WCB10 DeerCast - Save on your yearly description by clicking here! Aluma Trailers - Built in the USA, ALL aluminum welded construction! Rack-Hub Code WCB: https://www.rack-hub.com/wcb Hoyt - Code WCB for Hoy Merch & Branded items - see your local dealer for bows! Evolution Outdoors & Broadheads - Code: WCB AAE - Archery Accessories, Code WCB MTN-OPS : CODE: WCB MaxCam7 Bow Mounted Camera! _________________________________________________________________________ **Check Out the other Podcasts on the WCB Podcast Network!** Victory Drive - Our Firearms, tactical, Military Podcast Tackle & Tacos - A fishing podcast! Hunting The Mason Dixon Learn more about your ad choices. Visit megaphone.fm/adchoices
On this episode of The Brand Herald, Landon sits down with Josh McKain of Henry Rose Consulting, a Louisville-area operations consultant, group coaching founder, with an impressive LinkedIn presence. Josh's story isn't a straight line. It's a winding path from accounting to insurance operations to entrepreneurship, held together by a persistent curiosity and an ability to build trust with people quickly.Josh and Landon connected with each other on LinkedIn before finally sitting down for coffee and discovering they had a lot more in common than they realized. Josh unpacks the origin of Henry Rose Consulting, including the moment on a solo hike at Deem Lake when the name just appeared in his head, and what it means to build a consultancy around a personal brand rather than a keyword-stuffed service description. He's candid about not thinking of himself as a marketer and yet, the way he shows up consistently on LinkedIn and in his community tells a different story.From there, the episode shifts into the evolution of Josh's business model. What started as one-on-one consulting pivoted, almost organically, into Throughput Mastery, a group coaching program built around helping business owners get clear on what they actually want from their businesses, not just what they want to sell. Josh walks through the epiphany he had in Europe that forced him to ask a harder question: why build a business you don't love? He also introduces Aero Growth, a partnership venture, and talks frankly about the challenge of juggling multiple brands under one personal identity.The episode closes on something both Landon and Josh keep returning to throughout: the irreplaceable value of real human connection in an age of AI and automation. Josh's ability to rally accomplished, influential people around a shared idea, from a near-miss business summit to a growing coaching community, is the thread that runs through everything he's built. His friend's line says it best, and Josh has clearly taken it to heart: the only way to lose is to stop playing.Chapters:00:00: Landon introduces Josh McKain and the story of how they met on LinkedIn. 01:25: Josh reflects on their "online dating of business networking" connection and LinkedIn as a relationship tool. 02:14: Josh explains why he doesn't consider himself a marketer and how that shapes his approach to visibility. 04:06: Growing up in New Albany, Indiana, his early career in accounting, and the pivot to Progressive Insurance. 08:04: How Josh landed at Strothman despite bombing his interview and what that taught him about self-awareness. 12:05: The origin of Henry Rose Consulting17:04: An epiphany in Europe, why Josh stopped building a business he didn't love and started building one he did. 19:33: Introducing Throughput Mastery and Aero Growth28:40: Branded merch, personal brand, and why Josh asked Landon to make his logo smaller. 36:24: Practical advice for anyone thinking about going out on their ownResources:Josh McKain LinkedIn Henry Rose Consulting LinkedInThroughput Mastery Aero Growth LLC
When federal investigators found illegal images on a hard drive connected to Keith Raniere, every person charged alongside him moved for a plea deal. He went to trial alone — and lost on every count.For twenty years, NXIVM presented itself as a personal development organization headquartered outside Albany, New York. Executive Success Programs offered multi-day intensives that cost thousands of dollars. A colored-sash hierarchy tracked members' ranks. Recruitment drove advancement. The Bronfman heiresses reportedly invested over $100 million. At its peak the organization counted approximately 700 active members, including a prominent television actress who served as a key recruiter.What prosecutors revealed at trial was a criminal enterprise. A secret inner circle called DOS operated a master-slave hierarchy. Women were branded with Raniere's initials, controlled through compromising collateral, placed on extreme diets, and allegedly coerced. Seven federal counts were brought against Raniere, from racketeering to forced labor conspiracy to trafficking. The fraud charge alone included eleven racketeering acts.In June 2019, the jury returned guilty verdicts on all seven counts. Raniere was sentenced to 120 years in federal prison. The organization was dissolved in 2021. Its campus was seized and sold in 2025 for $700,000 — less than what some members paid in course fees over a lifetime.This is part one of a four-part Hidden Killers series on NXIVM and Keith Raniere.Join Our SubStack For AD-FREE ADVANCE EPISODES & EXTRAS!: https://hiddenkillers.substack.com/Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/channel/UC8-vxmbhTxxG10sO1izODJg?sub_confirmation=1Instagram https://www.instagram.com/hiddenkillerspod/Facebook https://www.facebook.com/hiddenkillerspod/Tik-Tok https://www.tiktok.com/@hiddenkillerspodX Twitter https://x.com/TrueCrimePodThis publication contains commentary and opinion based on publicly available information. All individuals are presumed innocent until proven guilty in a court of law. Nothing published here should be taken as a statement of fact, health or legal advice.#NXIVM #KeithRaniere #TrueCrime #HiddenKillers #CultExposed #NXIVMCU
Hidden Killers With Tony Brueski | True Crime News & Commentary
Every person charged alongside Keith Raniere took a deal. Every single one. When they learned what was on his hard drive, the plea agreements came fast. He was the only one who maintained nothing was wrong.NXIVM operated for two decades out of suburban Albany, New York, disguised as a self-improvement company called Executive Success Programs. Members paid thousands for courses, wore colored sashes to mark their rank, and advanced by recruiting others. The Seagram's heiresses Clare and Sara Bronfman became its biggest financial backers, reportedly funneling over $100 million into the organization. Actress Allison Mack became a central recruiter. At its height, NXIVM had around 700 members.Federal prosecutors proved all of it — the courses, the hierarchy, the celebrity endorsements — was the exterior of a machine built to funnel money, labor, and people to one man. Raniere created a secret inner circle where women were branded, coerced through collateral, and controlled. The superseding indictment charged him with seven counts: racketeering, wire fraud conspiracy, forced labor conspiracy, trafficking, and more.June 2019: guilty on all seven. October 2020: sentenced to 120 years. Projected release date: 2120. NXIVM dissolved. The campus sold for $700,000. And the man who designed every piece of it never admitted a thing.Part one of a four-part Hidden Killers investigation into Keith Raniere and NXIVM.Join Our SubStack For AD-FREE ADVANCE EPISODES & EXTRAS!: https://hiddenkillers.substack.com/Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/channel/UC8-vxmbhTxxG10sO1izODJg?sub_confirmation=1Instagram https://www.instagram.com/hiddenkillerspod/Facebook https://www.facebook.com/hiddenkillerspod/Tik-Tok https://www.tiktok.com/@hiddenkillerspodX Twitter https://x.com/TrueCrimePodThis publication contains commentary and opinion based on publicly available information. All individuals are presumed innocent until proven guilty in a court of law. Nothing published here should be taken as a statement of fact, health or legal advice.#NXIVM #KeithRaniere #TrueCrime #HiddenKillers #CultExposed #NXIVMCULT #CriminalEnterprise #TheVow #TrueCrimePodcast #CultDocumentary
Branded pódcast en colaboración con la Orquesta y Coro Nacionales de España ¿Cómo se viven los primeros meses tras ganar tu plaza? ¿Cuánto te cambia la vida después de conseguir al fin esa posición estable dentro de la formación que uno tanto admira? Elena Sánchez Elordi es contralto del coro nacional de España desde septiembre de 2025, momento en que ganó su plaza tras años de colaboraciones con el mismo, así que seguro que Elena podrá contarnos en primera persona cómo ha sido su experiencia en estos primeros meses con plaza fija, tras años como poniendo su voz en diversos coros, proyectos y ensembles como Gradualia o Quondam entre otros, Hoy, desde la bancada de Elena Sánchez Elordi
All out chaos with no structure. The middle of the map camp is back for turkey season... enjoy! NEW PARTNERSHIP ANNOUNCEMENT! ALP NICOTINE POUCHES CODE WCB: Watch the NEW WCB UNHINGED HUNT SERIES HERE! __________________________________________________________________ Find WCB On Social: FaceBook | Instagram | TikTok For Video podcasts, hunts, Vlogs, and more check out the WCB YouTube by clicking here! ________________________________________________________ THE WCB Podcast is PRESENTED by Grizzly Coolers! Click Here and use Code: WCB to save! The WCB Podcast is supported by these awesome companies: Big Tine - Attract - Develop - Grow Code: WCB2025 Old Barn Taxidermy Latitude Outdoors - saddles & accessories code WCB Huntworth Gear Code: WCB15 Victory Archery Leupold Optics Dialed Archery Free Shipping Code WORKINGCLASS Black Gate Hunting Products Code WCB10 DeerCast - Save on your yearly description by clicking here! Aluma Trailers - Built in the USA, ALL aluminum welded construction! Rack-Hub Code WCB: https://www.rack-hub.com/wcb Hoyt - Code WCB for Hoy Merch & Branded items - see your local dealer for bows! Evolution Outdoors & Broadheads - Code: WCB AAE - Archery Accessories, Code WCB MTN-OPS : CODE: WCB MaxCam7 Bow Mounted Camera! _________________________________________________________________________ **Check Out the other Podcasts on the WCB Podcast Network!** Victory Drive - Our Firearms, tactical, Military Podcast Tackle & Tacos - A fishing podcast! Hunting The Mason Dixon Learn more about your ad choices. Visit megaphone.fm/adchoices
Send us Fan MailMost branded podcasts fail before episode one.Not because the audio is bad, but because there's no strategy behind it.In this episode, we sit down with Roger Nairn, co-founder and CEO of Jar Podcast Solutions, whose team has built podcasts for brands like Amazon, Lululemon, RBC, Deloitte, and Wharton School.We break down what separates a strategic branded podcast from expensive marketing wallpaper and why “just start a podcast” is some of the worst advice founders and marketing teams hear.We get into: Why trust is the real advantage of podcasting What audiences actually connect with The authenticity problem killing branded content Why polished but safe conversations don't retain listeners How executive-focused podcasts drive thought leadership and pipeline The metrics that matter beyond downloads What listen-through rate reveals about audience engagement How internal podcasts strengthen culture across hybrid teams Where AI and video are changing podcast production and distribution Roger also explains why the best podcasts are designed with a clear business objective from day one, whether that's recruiting, customer trust, brand authority, or long-term relationship building.If you're a founder, operator, or marketing leader trying to create content that compounds instead of disappears, this episode is for you.Follow Scaling with People for more conversations on leadership, growth, systems, and building companies that scale without breaking.Support the show
Con Mario Mora y Ana Laura Iglesias | Episodio muy especial por dos motivos: la presentación de la nueva temporada 26/27, la primera de Kent Nagano como director artístico y musical; y la visita de Pablo González, uno de los grandes directores de la actualidad, con quien charlamos de su concierto este fin de semana y de mucho más. Además, secciones habituales con la visita al auditorio de Carlos Iribarren, la Lupa del Especialista de Daniel de la Puente y la agenda de conciertos de todo lo que viene por delante. Branded pódcast de la Orquesta y Coro Nacionales de España
FDR declares an "unlimited national emergency" in May 1941, placing the country on a wartime footing and targeting dissenters. He begins labeling Lindbergh and America First supporters as "copperheads" and "fifth columnists," effectively questioning their loyalty. Lindbergh's reputation suffers a fatal blow after a speech in Des Moines, where he identifies the British, the Jews, and the administration as those pushing for war. Branded an anti-Semite and Nazi sympathizer, he becomes politically radioactive. This controversy leads to the decline and eventual disbandment of the America First Committee as war becomes imminent. (7/8)1936
Jared Mills is back in the WCB studio. This week, we are back focused on whitetails! Deer stories, tactics, and Q&A! Enjoy! Watch Jared's videos here: Click HERE! https://www.youtube.com/@jaredmills NEW PARTNERSHIP ANNOUNCEMENT! ALP NICOTINE POUCHES CODE WCB: Watch the NEW WCB UNHINGED HUNT SERIES HERE! __________________________________________________________________ Find WCB On Social: FaceBook | Instagram | TikTok For Video podcasts, hunts, Vlogs, and more check out the WCB YouTube by clicking here! ________________________________________________________ THE WCB Podcast is PRESENTED by Grizzly Coolers! Click Here and use Code: WCB to save! The WCB Podcast is supported by these awesome companies: Big Tine - Attract - Develop - Grow Code: WCB2025 Old Barn Taxidermy Latitude Outdoors - saddles & accessories code WCB Huntworth Gear Code: WCB15 Victory Archery Leupold Optics Dialed Archery Free Shipping Code WORKINGCLASS Black Gate Hunting Products Code WCB10 DeerCast - Save on your yearly description by clicking here! Aluma Trailers - Built in the USA, ALL aluminum welded construction! Rack-Hub Code WCB: https://www.rack-hub.com/wcb Hoyt - Code WCB for Hoy Merch & Branded items - see your local dealer for bows! Evolution Outdoors & Broadheads - Code: WCB AAE - Archery Accessories, Code WCB MTN-OPS : CODE: WCB MaxCam7 Bow Mounted Camera! _________________________________________________________________________ **Check Out the other Podcasts on the WCB Podcast Network!** Victory Drive - Our Firearms, tactical, Military Podcast Tackle & Tacos - A fishing podcast! Hunting The Mason Dixon Learn more about your ad choices. Visit megaphone.fm/adchoices
What if the biggest risk right now isn’t a bad deal - but doing nothing? While most buyers wait for the AI dust to settle, the ones who understand what’s happening are quietly buying assets at discounts that won’t exist a year from now. The shift isn’t theoretical. Digital Trends lost 90% of its Google traffic - from 8.5M clicks to 65K. HubSpot lost nearly half its organic traffic in two months. Atlassian dropped 35% as enterprise usage declined. Salesforce fell 28%. And Monday.com replaced a 24-person sales team with AI in minutes. This has already happened. So the real question isn’t if AI is reshaping the market - it’s whether you know which businesses are still worth buying, how to price the risk, and when to walk away. In this episode, Jaryd breaks down how to spot hidden value in “declining” assets, why some SaaS models are collapsing, and how AI risk can be used as leverage - not fear. Because the buyers winning right now aren’t panicking or waiting. They’re moving with a strategy.
Lately, more companies have started moving away from branded merchandise—and honestly, I think it's a mistake. In this episode, I break down why banning or avoiding branded merch can actually weaken your marketing instead of improving it. Great merch isn't just about putting a logo on an item. When it's done well, it builds awareness, creates connection, reinforces messaging, and keeps your brand visible in ways digital marketing alone simply can't. The problem isn't branded merch itself. The problem is bad strategy, lazy execution, and treating merch like an afterthought instead of a meaningful part of the brand experience. If you care about marketing that creates real engagement and long-term brand impact, this conversation matters.
303 - From Influencer to Micro Resort Owner: Steph Weber's Blueprint for Building a Profitable Hospitality Brand What if the biggest mistake short-term rental owners are making has nothing to do with design, pricing, or occupancy... and everything to do with branding? In this powerhouse episode, branding strategist and hospitality entrepreneur Steph Weber breaks down why relying solely on Airbnb is one of the riskiest moves investors can make and how building a real brand creates long-term wealth, guest loyalty, and scalable freedom. From influencer marketing to direct bookings, boutique hospitality, and micro resorts, this conversation is packed with next-level strategy for serious real estate investors. Steph shares her incredible entrepreneurial journey from fashion influencer and marketing consultant to building six and seven-figure brands and launching a thriving short-term rental business. She reveals the exact mindset shifts, marketing systems, and guest experience strategies that helped her and her husband build a six-figure co-hosting company in just one year. You'll learn how to turn your vacation rental into a destination brand, how to capture guest data outside Airbnb, why direct booking websites matter more than ever, and how SEO, AI search, email marketing, and influencer partnerships are changing the future of hospitality. If you own short-term rentals, want to build a boutique hospitality brand, dream of creating a micro resort, or simply want to stop depending entirely on Airbnb, this episode is essential listening. The vacation rental industry is evolving fast, and investors who understand branding, guest experience, and direct bookings will have a massive competitive advantage. This episode will challenge the way you think about real estate investing and show you how to build a business guests remember, rave about, and return to again and again. 5 Powerful Takeaways • Why building a recognizable hospitality brand is the key to increasing direct bookings and reducing dependence on Airbnb • The exact strategies Steph uses to capture guest emails, create repeat customers, and market directly to travelers • How SEO, AI search optimization, and email funnels are becoming game changers for vacation rental owners • The behind-the-scenes structure of a successful 8-person micro resort partnership and how clear roles prevent chaos • Why luxury experiences, emotional branding, and influencer marketing are driving the future of boutique hospitality About the Guest Steph Weber is the CEO of The Weber Co, a branding and marketing agency specializing in short-term rentals, boutique hotels, and hospitality businesses. With over 10 years of experience in branding, influencer marketing, and business strategy, she has helped more than 100 small businesses scale into six and seven-figure brands. Steph is also the co-founder of a rapidly growing six-figure short-term rental co-hosting company and the visionary behind Cabins on the Cumberland, a luxury micro resort and event venue built alongside three other couples. Known for blending emotional branding with profitable hospitality strategy, Steph teaches investors how to create destination-level guest experiences that drive repeat bookings and long-term growth. She is also the host of the Branded and Booked podcast, where she shares cutting-edge insights on direct bookings, boutique hospitality, and experiential branding. Resources & Websites Mentioned • The Weber Co • The Weber Co Instagram • REIGN Mastermind • The Real Jen Josey
This week, the boys answer questions from Instagram for a bonus episode! Enjoy! NEW PARTNERSHIP ANNOUNCEMENT! ALP NICOTINE POUCHES CODE WCB: Watch the NEW WCB UNHINGED HUNT SERIES HERE! __________________________________________________________________ Find WCB On Social: FaceBook | Instagram | TikTok For Video podcasts, hunts, Vlogs, and more check out the WCB YouTube by clicking here! ________________________________________________________ THE WCB Podcast is PRESENTED by Grizzly Coolers! Click Here and use Code: WCB to save! The WCB Podcast is supported by these awesome companies: Big Tine - Attract - Develop - Grow Code: WCB2025 Old Barn Taxidermy Latitude Outdoors - saddles & accessories code WCB Huntworth Gear Code: WCB15 Victory Archery Leupold Optics Dialed Archery Free Shipping Code WORKINGCLASS Black Gate Hunting Products Code WCB10 DeerCast - Save on your yearly description by clicking here! Aluma Trailers - Built in the USA, ALL aluminum welded construction! Rack-Hub Code WCB: https://www.rack-hub.com/wcb Hoyt - Code WCB for Hoy Merch & Branded items - see your local dealer for bows! Evolution Outdoors & Broadheads - Code: WCB AAE - Archery Accessories, Code WCB MTN-OPS : CODE: WCB MaxCam7 Bow Mounted Camera! _________________________________________________________________________ **Check Out the other Podcasts on the WCB Podcast Network!** Victory Drive - Our Firearms, tactical, Military Podcast Tackle & Tacos - A fishing podcast! Hunting The Mason Dixon Learn more about your ad choices. Visit megaphone.fm/adchoices
This week we are in Oklahoma Tac recording with Dale Perry from Evolution Outdoors! Enjoy! Use code WCB at: https://evolutionoutdoors.com/ NEW PARTNERSHIP ANNOUNCEMENT! ALP NICOTINE POUCHES CODE WCB: Watch the NEW WCB UNHINGED HUNT SERIES HERE! __________________________________________________________________ Find WCB On Social: FaceBook | Instagram | TikTok For Video podcasts, hunts, Vlogs, and more check out the WCB YouTube by clicking here! ________________________________________________________ THE WCB Podcast is PRESENTED by Grizzly Coolers! Click Here and use Code: WCB to save! The WCB Podcast is supported by these awesome companies: Big Tine - Attract - Develop - Grow Code: WCB2025 Old Barn Taxidermy Latitude Outdoors - saddles & accessories code WCB Huntworth Gear Code: WCB15 Victory Archery Leupold Optics Dialed Archery Free Shipping Code WORKINGCLASS Black Gate Hunting Products Code WCB10 DeerCast - Save on your yearly description by clicking here! Aluma Trailers - Built in the USA, ALL aluminum welded construction! Rack-Hub Code WCB: https://www.rack-hub.com/wcb Hoyt - Code WCB for Hoy Merch & Branded items - see your local dealer for bows! Evolution Outdoors & Broadheads - Code: WCB AAE - Archery Accessories, Code WCB MTN-OPS : CODE: WCB MaxCam7 Bow Mounted Camera! _________________________________________________________________________ **Check Out the other Podcasts on the WCB Podcast Network!** Victory Drive - Our Firearms, tactical, Military Podcast Tackle & Tacos - A fishing podcast! Hunting The Mason Dixon Learn more about your ad choices. Visit megaphone.fm/adchoices
Influencer marketing is not just about getting pretty content. It's about creating a moment people want to be part of. In this episode of Branded and Booked, I'm breaking down what boutique hotels, micro resorts, and short-term rental brands can learn from companies like Virgin Voyages, 818, COMFRT, and Colorescience when it comes to using creators in a way that actually drives attention, demand, and revenue. Because the brands doing this well are not treating influencer marketing like an afterthought. They are building entire experiences around it. I'm sharing why Virgin Voyages' recent creator cruise was such a smart marketing move, how brands are using groups of influencers to create FOMO and social proof at scale, and why hospitality brands should be thinking much bigger than "let's trade a free night for a Reel." I also walk through how I'd apply this strategy to a boutique hotel, micro resort, or even a single short-term rental, especially around launches, seasonal campaigns, and direct booking growth. If influencer marketing has felt confusing, expensive, or hard to measure, this episode will help you think about it differently. And if you want help sourcing, negotiating, and collaborating with creators the right way, grab my free influencer marketing guide in the show notes. You can also connect with me at theweberco.com or come hang out with me on Instagram at @theweberco.
This week, we talk about spectacular landmarks built by visionary entrepreneurs.These magnificent buildings stand in Toronto, New York and Chicago.They are all very different in design, built in different eras, but they share one thing in common.They are all named after famous brands.And it's easy to forget that.We know you want to listen to all the ads in this show. On the off-chance you don't, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.
This week, we are at the Oklahoma Total Archery Challenge recording with Scott Bakken from Dialed Archery and Jeff Ellis from Jakt Gear! Enjoy! https://dialedarchery.com/ https://jaktgear.com/ NEW PARTNERSHIP ANNOUNCEMENT! ALP NICOTINE POUCHES CODE WCB: Watch the NEW WCB UNHINGED HUNT SERIES HERE! __________________________________________________________________ Find WCB On Social: FaceBook | Instagram | TikTok For Video podcasts, hunts, Vlogs, and more check out the WCB YouTube by clicking here! ________________________________________________________ THE WCB Podcast is PRESENTED by Grizzly Coolers! Click Here and use Code: WCB to save! The WCB Podcast is supported by these awesome companies: Big Tine - Attract - Develop - Grow Code: WCB2025 Old Barn Taxidermy Latitude Outdoors - saddles & accessories code WCB Huntworth Gear Code: WCB15 Victory Archery Leupold Optics Dialed Archery Free Shipping Code WORKINGCLASS Black Gate Hunting Products Code WCB10 DeerCast - Save on your yearly description by clicking here! Aluma Trailers - Built in the USA, ALL aluminum welded construction! Rack-Hub Code WCB: https://www.rack-hub.com/wcb Hoyt - Code WCB for Hoy Merch & Branded items - see your local dealer for bows! Evolution Outdoors & Broadheads - Code: WCB AAE - Archery Accessories, Code WCB MTN-OPS : CODE: WCB MaxCam7 Bow Mounted Camera! _________________________________________________________________________ **Check Out the other Podcasts on the WCB Podcast Network!** Victory Drive - Our Firearms, tactical, Military Podcast Tackle & Tacos - A fishing podcast! Hunting The Mason Dixon Learn more about your ad choices. Visit megaphone.fm/adchoices
What happens when innovation collides with power?On this episode of Nightmare Success In and Out, Brent Cassity sits down with entrepreneur Steve Keller, a man who built a multi-billion-dollar empire by revolutionizing the life settlement industry—only to watch it all unravel. Author of the new book "Pay to Play."From launching securitized life insurance bundles on Wall Street to controlling 65% of the global life settlement market, Keller was at the top. His company, Kelco, helped terminally ill patients access money when they needed it most.But success brought attention… and enemies.After disrupting the insurance industry, Keller found himself: Indicted by the federal government. Branded a fugitive. Sentenced to 14 years in federal prison.This is a story of ambition, innovation, power, and survival—and what happens when the system turns against you.
Most DTC brands are making million-dollar channel decisions based on attribution data that's fundamentally wrong. Olivia Kory — CSO of Haus and the incrementality expert Brett references on stage more than almost anyone — breaks down what it actually takes to know if your ads are working. Spoiler: if you've been writing off YouTube based on MTA, you owe yourself a retest.Inside the episode:Why YouTube's true ROAS is 3.4X what the platform reports — and how Haus's 190-test study across 74 brands proved it (plus why your D2C numbers alone are only half the picture)The right time to start incrementality testing — it's not when you're huge, it's when your business gets complicated enough that turning off ads won't give you a clean answerHow StockX went from barely spending on YouTube to making it their #2 acquisition channel — by running geo holdout tests and acting on the resultsWhy Meta's optimization might be too good — and how brands like Jones Road are improving their iROAS by making changes that look worse in-platformThe surprise winner: AppLovin — Olivia came in skeptical of mobile game ad inventory and got data she didn't expectHaus's new DTC Basics tier — a lower-cost entry point so more brands can stop guessing which channels are actually driving growth Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! Chapters: [00:00] Intro clip — Olivia on treating incrementality as a report card vs. a growth tool[00:22] Introductions & background — Olivia's path from Starcom → TubeMogul → Netflix → Quibi → Sonos → Haus[06:55] What is incrementality? — The randomized controlled trial analogy; geo holdouts vs. click-based attribution[10:45] When should a brand start using incrementality? — The low-to-mid 8-figure inflection point; multi-channel complexity as the signal[15:34] Native platform lift studies (Meta & Google) — Are they worth it? Signal loss, CAPI, iOS 14.5 limitations[17:25] Geo holdout vs. user-level testing — Why Haus was "born out of the ashes of iOS 14.5" and went all-in on geo[19:37] How a Haus geo holdout test actually works — Data ingestion, experiment design, market matching, results[23:20] Actioning on incrementality data — Coaching leadership, making reallocation decisions, improving channel performance over time[26:02] How long should you run a test? — Why 2-week YouTube tests fail; 4–6 week minimums and the role of consideration cycles[27:19] Incrementality as an optimization loop, not a report card — Connor from Ridge, Cody from Jones Road Beauty, and the StockX story[30:42] Key metrics defined — iROAS, iCPA, incrementality factor, and why in-platform ROAS can mislead you[32:47] Branded search — Is it incremental? Simple Modern's 5% read, when Amazon bidding on your terms changes the math[35:57] Treatment window & post-treatment window (PTW) — How Haus structures tests for YouTube, Meta, and CTV; lagged effects explained[39:36] Consideration cycles & post-purchase surveys — Why your path-to-purchase report is probably shorter than reality[41:00] Halo effects: Amazon & retail — Why omnichannel brands that only measure D2C are understating YouTube's impact[41:58] The Haus YouTube study findings — The 3.42x incrementality factor; halo effects that doubled lift when Amazon/retail pulled in; Demand Gen vindicated[44:10] YouTube vs. Meta: how the channels differ incrementally — Meta's short payback window, the "too good at intent" problem, and why YouTube wins on halo effects[46:53] Surprises from the data — YouTube (not surprising to Olivia), AppLovin (very surprising), and why TV results swing wildly based on inventory type[50:16] The biggest levers to improve incrementality — Creative first (30–50% wins), then account structure, traffic composition, and spend level[51:46] A DemandGen campaign running on Gmail — A real audit story and why traffic composition can make a channel look broken when it isn't[53:13] Haus's new DTC Basics tier — A lower-cost entry point to measure D2C and Amazon across core ad channels[54:54] Wrap-up & where to find Olivia — Part two teased around the next Haus YouTube report Connect With Brett: LinkedIn: / thebrettcurry YouTube: / @omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links: Olivia's LinkedIn: /olivia-kory-50230812 Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more
Doubt is a big piece of faith. It can be hard to understand why God calls us to do the things he does. But when we put our own wants and understanding of our needs after the calling God is presenting to us, big things can happen. This is why today's guest Brian Floriani says humility is given, not earned. You can listen to today's episode at www.corymcarlson.com/podcast In this episode, you'll discover… Key trait to win at home and at work? (1:00) "Humility isn't given, it's earned." (2:00) How loss changed how he lives and leads. (8:00) How God told Brian what he needed to do. (14:45) Brian's Bio: Founded by Brian Floriani, Bernie's Book Bank was inspired by his father, Dr. Bernard P. Floriani, who, never without a book, read his way to a better life. His sudden death in 2005 moved Brian to start Bernie's Book Bank out of his garage in 2009. It was here where we began sourcing and redistributing books to local children, seeing each child as a "little Bernie." Brian served as Executive Director of Bernie's Book Bank until 2018 when he transitioned into the role of Chief Advancement Officer. In his current role, he builds Bernie's Book Bank by cultivating strategic relationships with partners across all industries. More on Bernie's Book Bank What's Next? NEW!! Join the new RISE community. Check out my newest book, 'Rise and Go', HERE!
This week, Kage Spaulding from Ruthless Archery is in the WCB Studio. Kage specializes in bow tuning and arrow building. Enjoy! Ruthless Archery Facebook Page NEW PARTNERSHIP ANNOUNCEMENT! ALP NICOTINE POUCHES CODE WCB: Watch the NEW WCB UNHINGED HUNT SERIES HERE! __________________________________________________________________ Find WCB On Social: FaceBook | Instagram | TikTok For Video podcasts, hunts, Vlogs, and more check out the WCB YouTube by clicking here! ________________________________________________________ THE WCB Podcast is PRESENTED by Grizzly Coolers! Click Here and use Code: WCB to save! The WCB Podcast is supported by these awesome companies: Big Tine - Attract - Develop - Grow Code: WCB2025 Old Barn Taxidermy Latitude Outdoors - saddles & accessories code WCB Huntworth Gear Code: WCB15 Victory Archery Leupold Optics Dialed Archery Free Shipping Code WORKINGCLASS Black Gate Hunting Products Code WCB10 DeerCast - Save on your yearly description by clicking here! Aluma Trailers - Built in the USA, ALL aluminum welded construction! Rack-Hub Code WCB: https://www.rack-hub.com/wcb Hoyt - Code WCB for Hoy Merch & Branded items - see your local dealer for bows! Evolution Outdoors & Broadheads - Code: WCB AAE - Archery Accessories, Code WCB MTN-OPS : CODE: WCB MaxCam7 Bow Mounted Camera! _________________________________________________________________________ **Check Out the other Podcasts on the WCB Podcast Network!** Victory Drive - Our Firearms, tactical, Military Podcast Tackle & Tacos - A fishing podcast! Hunting The Mason Dixon Learn more about your ad choices. Visit megaphone.fm/adchoices
Leah Andersen, "The Backwoods Blonde," joins the crew in the WCB Studio this week! Check out her YouTube here: https://www.youtube.com/@TheBackwoodsBlonde NEW PARTNERSHIP ANNOUNCEMENT! ALP NICOTINE POUCHES CODE WCB: Watch the NEW WCB UNHINGED HUNT SERIES HERE! __________________________________________________________________ Find WCB On Social: FaceBook | Instagram | TikTok For Video podcasts, hunts, Vlogs, and more check out the WCB YouTube by clicking here! ________________________________________________________ THE WCB Podcast is PRESENTED by Grizzly Coolers! Click Here and use Code: WCB to save! The WCB Podcast is supported by these awesome companies: Big Tine - Attract - Develop - Grow Code: WCB2025 Old Barn Taxidermy Latitude Outdoors - saddles & accessories code WCB Huntworth Gear Code: WCB15 Victory Archery Leupold Optics Dialed Archery Free Shipping Code WORKINGCLASS Black Gate Hunting Products Code WCB10 DeerCast - Save on your yearly description by clicking here! Aluma Trailers - Built in the USA, ALL aluminum welded construction! Rack-Hub Code WCB: https://www.rack-hub.com/wcb Hoyt - Code WCB for Hoy Merch & Branded items - see your local dealer for bows! Evolution Outdoors & Broadheads - Code: WCB AAE - Archery Accessories, Code WCB MTN-OPS : CODE: WCB MaxCam7 Bow Mounted Camera! _________________________________________________________________________ **Check Out the other Podcasts on the WCB Podcast Network!** Victory Drive - Our Firearms, tactical, Military Podcast Tackle & Tacos - A fishing podcast! Hunting The Mason Dixon Learn more about your ad choices. Visit megaphone.fm/adchoices
**(Explicit Language Warning)** Kelsey & Ronnie Castro join the guys in the WCB studio this week. They talk about joining the archery community and cutting their teeth on bowhunting on their farm in West Virginia. Enjoy! https://www.tiktok.com/@thatbowbitch Check out Ronnie's tattoo shop here: Click Here NEW PARTNERSHIP ANNOUNCEMENT! ALP NICOTINE POUCHES CODE WCB: Watch the NEW WCB UNHINGED HUNT SERIES HERE! __________________________________________________________________ Find WCB On Social: FaceBook | Instagram | TikTok For Video podcasts, hunts, Vlogs, and more check out the WCB YouTube by clicking here! ________________________________________________________ THE WCB Podcast is PRESENTED by Grizzly Coolers! Click Here and use Code: WCB to save! The WCB Podcast is supported by these awesome companies: Big Tine - Attract - Develop - Grow Code: WCB2025 Old Barn Taxidermy Latitude Outdoors - saddles & accessories code WCB Huntworth Gear Code: WCB15 Victory Archery Leupold Optics Dialed Archery Free Shipping Code WORKINGCLASS Black Gate Hunting Products Code WCB10 DeerCast - Save on your yearly description by clicking here! Aluma Trailers - Built in the USA, ALL aluminum welded construction! Rack-Hub Code WCB: https://www.rack-hub.com/wcb Hoyt - Code WCB for Hoy Merch & Branded items - see your local dealer for bows! Evolution Outdoors & Broadheads - Code: WCB AAE - Archery Accessories, Code WCB MTN-OPS : CODE: WCB MaxCam7 Bow Mounted Camera! _________________________________________________________________________ **Check Out the other Podcasts on the WCB Podcast Network!** Victory Drive - Our Firearms, tactical, Military Podcast Tackle & Tacos - A fishing podcast! Hunting The Mason Dixon Learn more about your ad choices. Visit megaphone.fm/adchoices
For decades, a dozen eggs was just… a dozen eggs.No story. No real branding. No reason to care who produced them.Then Matt O'Hayer came along and asked a question almost nobody in America was asking: what if store-bought eggs could be different? What if they tasted better, looked better, and came from hens raised in a much more humane way? The business he launched– with 20 hens and some used trailers– is now the number-one pasture-raised egg producer in the US, with a network of 600 farms, and a projected revenue of nearly $1B this year. When he started Vital Farms, Matt was in his 50s, living in an RV on the farm, and trying to convince people to pay premium prices for eggs. Before that, his passion for business drove him to pursue an astonishing range of ideas: carpet-cleaning, a barter-exchange franchise, a stint as a charter-boat captain and broker. One of his businesses left him nearly broke after 9-11, and there were many other hard lessons along the way. This is a story about metabolizing failure into success, and turning one of the most overlooked shelves in the grocery store… into a billion dollar opportunity. What you'll learn: The hard lessons Matt learned from 3 (+) decades of founding businessesHow 9/11 changed his lifeWhat 4 years as a boat captain taught him about leading–and servingHow “conscious capitalism” became the blueprint for Vital FarmsWhy pasture-raised eggs were a branding opportunity hiding in plain sightHow Whole Foods became an early and critical partnerWhy great products grow faster when customers do your work for youTimestamps: 07:48 – “I didn't have 300 dollars.” Matt starts a carpet-cleaning company with no real plan11:31 – The barter business that taught Matt how to scale complex ideas17:58 – Building a travel company, taking it public, and growing it to roughly $50 million in sales22:57 – The morning of 9/11: Matt watches his business collapse in real time25:59 – Starting over, Matt becomes a charter boat captain –plus chef, teacher, and toilet-fixer31:16 – The blog essay that transformed how Matt thought about business34:19 – The lightbulb conversation: pasture-raised eggs could become a real company41:03 – Starting the farm in Austin: “I bought a thousand baby chicks.” 43:58 – The first eggs taste great, but nobody wants to pay for them49:53 – Finally: The first Whole Foods pallet 50:52 – A label mistake gets Vital Farms pulled from shelves1:03:09 – How the egg carton became one of Vital Farms' most powerful branding tools1:08:24 – Why humane eggs cost more—and why Matt believes they shouldThis episode was produced by Kerry Thompson, with music by Ramtin Arablouei.Edited by Neva Grant, with research help from Casey Herman.—-----------------Follow How I Built This:Instagram → @howibuiltthisX → @HowIBuiltThisFacebook → How I Built ThisFollow Guy Raz:Instagram → @guy.razYoutube → guy_razX → @guyrazSubstack → guyraz.substack.comWebsite → guyraz.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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