Podcasts about clicks

Clicks and Clout: What is it REALLY about???

Perez Hilton—one of the internet's original celebrity reporters—joins Michelle to talk about the rise of PerezHilton.com, how the fame economy changed (and changed him), and what he wishes today's creators knew about clicks, consequences, and compassion. He opens up about evolving his voice, balancing honesty with empathy, and life as a dad while living online.-----------------------------------------------------Support Our Sponsors!   Mental Health America of Dutchess County: Dedicated to promoting mental health and providing comprehensive support services to individuals and families. Learn more and find resources at https://mhadutchess.org. WAVA Water: Discover how Wava Water goes beyond hydration to fuel your body and mind. Visit wavawater.com to find your focus and stay refreshed.Mahoney's Irish Pub: Friday nights at Mahoney's Irish Pub are where the vibes are HIGH, the drinks are flowing, and the weekend officially begins! Pixi Beauty: Discover the natural glow with Pixi Beauty products. Shop now at https://pixibeauty.com and let your skin shine.-----------------------------------------------------Subscribe to the podcast now: https://www.youtube.com/@michellebaroneredpodcast  Check out RED on Instagram: https://www.instagram.com/michellebaronered?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==  Follow Michelle Barone Instagram:  https://www.instagram.com/michellebaroneonline/ Tiktok: https://www.tiktok.com/@michellebarone?is_from_webapp=1&sender_device=pc  Follow Ashleigh McPhersonInstagram:  https://www.instagram.com/ashhmcpherson/ Tiktok: https://www.tiktok.com/@ashhmcpherson?is_from_webapp=1&sender_device=pc YouTube: https://www.youtube.com/@Ashmcpherson  Check out RED for more: https://michellebaroneonline.com/

Order Why Trump Won today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://amazon.com/dp/B0FBS5QF4L⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.This episode was livestreamed on September 8, 2025.

Packed with Conway's quick wit, hilarious stories, and standout interviews, these bonus tracks remind you why he rules L.A. talk radio.

On Mission Matters, Adam Torres interviews Dominic Forth, CEO of Thought Leaders America, on landing national TV and top podcast placements. Dominic explains his audience-centric, emotionally engaging, authentic framework, how to prep differently for TV vs. podcasts, and why trust beats views. He shares his mission to help leaders tell impactful stories and previews what's next: a personal media tour, two new concept podcasts, and expanded event support. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

On Mission Matters, ⁠Adam Torres⁠ interviews ⁠Dominic Forth⁠, CEO of Thought Leaders America, on landing national TV and top podcast placements. Dominic explains his audience-centric, emotionally engaging, authentic framework, how to prep differently for TV vs. podcasts, and why trust beats views. He shares his mission to help leaders tell impactful stories and previews what's next: a personal media tour, two new concept podcasts, and expanded event support. Follow Adam on Instagram at ⁠⁠https://www.instagram.com/askadamtorres/⁠⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠⁠https://missionmatters.lpages.co/podcastguest/⁠⁠ Visit our website: ⁠⁠https://missionmatters.com/⁠⁠ More FREE content from Mission Matters here: ⁠⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

In 2025, attention spans are shorter than ever—two-hour podcasts can lose listeners by minute six. Enter Videotto, the tool helping creators win the scroll war in just two clicks.Podcasters, livestreamers, and agencies can instantly turn long-form content into bite-sized, scroll-stopping clips—your personal editing sidekick without the software headache. How is Videotto helping creators stay relevant in a sea of content? And why is the future of content not just what you say, but how fast you can clip it? On The Right Business, Hongbin Jeong speaks with Yao Ming Tay, Co-Founder and CEO at Videotto and Ian Lee, Co-founder and CTO at Videotto, to find out more. See omnystudio.com/listener for privacy information.

Are you tired of spending money on marketing that never seems to turn into patients? Many doctors and practice owners waste thousands of dollars chasing vanity metrics—like impressions, clicks, and reach—only to end up frustrated, broke, and no closer to filling their schedules. What if you could finally run ads that actually convert into appointments? 

In this powerful continuation of the conversation with Heather Physioc, we explore how AI is reshaping the SEO landscape and why human-centered strategy still matters. Heather shares her framework for applying "Jobs to Be Done" thinking in SEO, especially for small businesses and creators. From empathy maps to AI content sourcing, this episode is a must-listen for anyone navigating modern discoverability. We also dive into how platforms like ChatGPT, Gemini, and Perplexity are sourcing content—and what it means for brands big and small.

Is your marketing turning heads, but not converting? In a world of flashy funnels and endless ads, the real magic happens after someone clicks. In this energising episode, we chat with Brendan Lee, founder of Be Digital Group and Freedom Bunch member, about the powerful intersection of numbers, narrative, and conversion. From tailoring lead magnets […] The post S15 EPISODE 16: How to Turn Clicks into Clients: Conversion Marketing with Brendan Lee first appeared on Basic Bananas.

If you're not getting the number of leads and clients you want… It can be tempting to think that you need to DO more. No, it's not time to update your website again. No, you don't need a higher-converting funnel. No, you don't need more content. No, the latest AI miracle isn't going to save you. None of that matters if your positioning is vague and you're saying something nobody really cares about… OR you have zero evidence to back it up. Quick diagnostic: No clicks = you have a positioning problem Clicks but no opt-ins = you have a proof problem Discovery Calls but no sales = probably a proof + offer problem Which one are you? Listen to this week's episode to find out (and how to fix it). For full show notes, visit https://6figurecreative.com/378

One of the biggest reasons why people aren't consuming your content is because they don't find it relevant. And the things that people find relevant are the things that create these automatic triggers inside of their subconscious. Things like emotions, curiosity, or identities, or  big realizations, that's the stuff that gets the clicks and most people don't know how to do that. Last week we did a whole episode on four different hooks that you can use to start getting people to take the automatic reactions and clicks and actions you want them to take. This week, listen and discover how to effectively use these hooks in various contexts such as ads, emails, webinars, and call-to-actions to create impactful messaging that drives actionable responses. Discover how to use them in every part of your communication from content creation to teaching to pitching and how that can get you the best traction. Ready to create content that converts? I'll show you how for just $17! Check it out - https://www.brandonlucero.com/demand Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Cómo monitorear y aumentar la presencia de tu marca en los LLM Prueba Semrush gratis: https://borjagiron.com/semrush El episodio define y explora la visibilidad en IA, que se refiere a la frecuencia con la que una marca es mencionada o recomendada en las respuestas de herramientas de IA como ChatGPT. Destaca su creciente importancia para el descubrimiento de marcas y el tráfico cualificado, ya que los visitantes de IA a menudo están más informados. La optimización para la visibilidad en IA se diferencia del SEO tradicional, aunque algunos factores se superponen, enfatizando la calidad del contenido, las menciones de marca y la estructura para la comprensión de la IA. El artículo también proporciona métodos para medir esta visibilidad, incluyendo el análisis manual y el uso de herramientas específicas, y sugiere estrategias para mejorarla, como aumentar la autoridad de la marca, crear contenido original y estructurar la información para la descubribilidad de la IA. Artículo original en inglés: https://www.semrush.com/blog/ai-visibility/ Newsletter Marketing Radical: https://borjagiron.com/newsletterConviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/seo-para-google--1693061/support.

Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors. So, how do you find new patients? Or, should we say: How do new patients find you? Getting your website in front of your target audience is the answer. This is done through a strategic search engine optimization (SEO) campaign. Whether you're a physical therapist new to SEO or have been utilizing it for years, this post will give you invaluable insight into creating a stellar SEO campaign that makes your visitors, Google, and ROI happy. 

Jordi Alexander, founder of Selini Capital,  is a crypto investor who's built significant wealth by understanding one key insight: traditional money and investing strategies are fundamentally broken.__________________________________PARTNERS

Are you struggling to keep up with the ever-changing landscape of digital advertising? You're not alone. In this episode of Digital Coffee Marketing Brew, I sit down with Chuck Olsen, founder of RKSTR Media and a seasoned media buyer who's managed over $40 million in ad spend.Chuck shares his insights on performance marketing, the latest trends, and how to optimize your digital ad campaigns for maximum impact. Whether you're a small business owner or a seasoned marketer, this conversation is packed with actionable strategies to elevate your digital advertising game.Key Takeaways:The core principles of performance marketing for beginnersExciting trends reshaping the industry, including AI-driven campaign optimizationStrategies for driving results in digital ad campaignsBalancing experimentation and stability when scaling in competitive spacesEssential tools and platforms for managing and optimizing campaignsSpotlight on Quality TrafficChuck emphasizes the importance of focusing on high-quality traffic rather than just broad targeting. He explains how to use advanced techniques like lookalike audiences and specific objectives to attract the right customers to your business.The Future of Digital AdvertisingDespite challenges in tracking and attribution, Chuck predicts a bright future for digital advertising. He discusses how automation and AI will create new opportunities for marketers who can adapt and oversee these technologies effectively."Where AI or automation might take away something, it's going to create opportunities that open up from that as well."Don't miss Chuck's final thoughts on staying forward-thinking in the ever-evolving world of digital marketing. This episode is a must-listen for anyone looking to sharpen their digital advertising skills and stay ahead of the curve.

This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 2 examines how user behavior is shifting in the generative era, where people rely less on clicks and more on synthesized answers.We discuss the impact of Google's AI Overviews, which now dominate search results, reduce click-through rates, and reshape how users consume information. The episode highlights how prompts are becoming the new queries, why prompt quality determines output quality, and how multi-turn, conversational search is replacing single keyword lookups.We also explore the risks of misplaced trust in AI-generated answers, the growing role of personal context and memory in shaping search results, and the biases that influence what users see. For brands, this means fewer but more intentional visits, making visibility in AI systems and trust signals more important than ever.Read the full chapter at ipullrank.com/ai-search-manual

If you're looking to be puzzled while on holiday, look no further: Reddington's hottest club is the Mount Holly Estate. As you step through the ever-changing floorplan of this magical hotspot, you'll be greeted by absolutely no one in sight. This place has everything: red envelopes, suspicious chauffeurs, a fountain that definitely isn't just a fountain, and dartboards that remind you of your least favorite school subject.This is Underplayed, where Bo_Po and DiscoCola review indie games of all kinds! This episode features our guest Kara, a copy editor and writer for Patch, a monthly magazine focused on the joy of indie games. In this episode, we discuss Kara's role at Patch and taste in games. Then, we review the indie game she chose for us to play: Blue Prince! You can check out Patch at https://patchmagazine.co.uk/.Timestamps00:00 - Start2:56 - DiscoCola's Secret Game13:34 - Bo_Po's Secret Game29:45 - Interview: Kara from Patch Magazine56:23 - Featured Game: Blue PrinceFind us on Twitch!Underplayed: ⁠⁠https://www.twitch.tv/underplayedpodcast⁠⁠Bo_Po: ⁠⁠https://www.twitch.tv/bo__po⁠⁠DiscoCola: ⁠⁠https://www.twitch.tv/discocola⁠⁠Find us on Bluesky!Underplayed: https://bsky.app/profile/underplayedpod.bsky.social⁠⁠Bo_Po: ⁠⁠https://bsky.app/profile/bo-po.bsky.social⁠⁠DiscoCola: ⁠⁠https://bsky.app/profile/discocola.bsky.social⁠⁠Find us on Instagram!Underplayed: ⁠⁠https://www.instagram.com/underplayedpod/⁠⁠Find us on Threads!Underplayed: ⁠⁠https://www.threads.net/@underplayedpod⁠⁠Find us on Backloggd!Bo_Po: ⁠⁠https://www.backloggd.com/u/bo_po/⁠⁠DiscoCola: ⁠⁠https://www.backloggd.com/u/discocola/⁠⁠

EP201: Bolton Home Raided, Trumps Intel, DOJ Interviews Ghislaine Maxwell, Fleetwood Wins FedExSPORTSTommy Fleetwood Wins FedEx https://www.golfdigest.com/story/finally-tommy-fleetwood-is-pga-tour-winner-dusting-field-at-2025-tour-championship-win-10-million NFL Season begins 9/4 -  https://www.nfl.com/schedules/2025/REG1/ CLICKSTrump Sends National Guard to Cleanup DC https://www.militarytimes.com/news/pentagon-congress/2025/08/22/hegseth-signs-memo-authorizing-arming-of-guard-in-dc/ Chicago, NYC Next? https://www.npr.org/2025/08/24/nx-s1-5514470/illinois-officials-blast-trumps-threat-to-deploy-national-guard-in-chicagoIsraeli Official Caught in Pedo Sting; Allowed to flee to Israel https://x.com/esaagar/status/1957589200540225927?s=46&t=ye-2GyAK2iDh3yT1vKjfJg\Ghislaine Maxwell interview w DOJ https://news.sky.com/story/ghislaine-maxwell-was-given-platform-to-rewrite-history-say-virginia-giuffres-family-13417404Maxwell https://www.zerohedge.com/political/ghislaine-maxwell-says-father-was-intelligence-asset-trump-was-never-inappropriate-doj?utm_source=daily_newsletter&utm_medium=email&utm_campaign=5554Trump Buys 10% of Intel https://www.investopedia.com/trump-strikes-deal-giving-us-government-10-percent-stake-in-intel-11796059 CHIPS to pay $5.7BSecure Enclave to pay $3.2B ⁃ ⁃ New shares createdPOLITICSDemocrat Party in Trouble https://thehill.com/homenews/campaign/5462604-voter-registration-shift-democrats/Fixes https://www.zerohedge.com/political/think-tank-urges-dems-drop-these-45-terms-turn-normies?utm_source=daily_newsletter&utm_medium=email&utm_campaign=5554Bolton Home Raided https://www.zerohedge.com/political/fbi-raids-maryland-home-john-bolton-patel-says-no-one-above-law ##About the Sports, Clicks & Politics Podcast SCAPP is a weekly podcast with a Livestream every Monday at 12pm on eastern.  Join hosts Shawn Hannon and Ben Hussong as they separate the latest news from the noise impacting New York State. The podcast has frequent guest interviews for additional perspectives in the worlds or sports, politics and beyond!Follow the show on social mediaWebsite: scappodcast.comFacebook: facebook.com/scappodcastTwitter: @SCAPPodcastFollow Shawn & Ben on social mediaFacebook: facebook.com/hannon44 Twitter: @hannon44Facebook: facebook.com/ben.hussong.3Twitter: @benhussong 

In this week's episode, we share highlights from our latest cooks, recap our results from the CBA competition in El Campo, TX, and reveal the tips we wish we had known when we first started YouTube!

This episode originally aired on December 22nd, 2023.Excited to revisit one of our most popular episodes, a talk from nearly 2 years ago with indie developer InsertDisc5 aka Adrienne Bazir! In the time since this episode went up, Adrienne has released a new visual novel called This Game Will End in 205 Clicks. She's also announced her next major project, Truth Scrapper! Learn more about her background and the breakout hit In Stars and Time in this super fun episode. With music from Mabisyo!LINKS:

In this episode, Meredith's husband unpacks the rise of “zero-click searches,” where AI summaries reduce website clicks. He explains how website owners—especially photographers—can adapt by focusing on top Google rankings to ensure visibility in AI-driven results. While traffic may decline, the visitors who do click through convert at much higher rates, making SEO more valuable than ever.Chapter Markers[0:00] Introduction[0:24] Welcome to Insider's Inbox[0:32] Excitement about AI in SEO[1:42] Reddit study on ChatGPT using Google[2:31] How the test revealed Google reliance[3:40] Introduction to zero-click search[4:19] Fewer visits but higher conversions[4:58] Ahrefs study: 23x higher conversions from AI traffic[5:34] Decoupling impressions from visitors[6:15] Implications for photographers and local SEO[7:15] AI results tied to Google rankingsArticles referenced in this episode:https://www.reddit.com/r/SEO/comments/1m47avn/chatgpt_plus_is_secretly_googlepowered_my_hidden/https://ahrefs.com/blog/zero-click-search/https://ahrefs.com/blog/the-great-decoupling/https://ahrefs.com/blog/ai-search-traffic-conversions-ahrefs/ --- Sign up for my upcoming Optimize for AI Guide

In this Power Producers Shoptalk episode, in continuation of our conversation inspired by Chris Langille, we dig deeper into strategies that help insurance agencies thrive in a crowded digital landscape. Part 2 focuses on how Google Business Profiles, local SEO, and personal branding can attract high-intent leads and convert them into loyal clients. If you caught Part 1, we covered the basics of why Google Business Profiles are now your most powerful lead-generation tool. Here in Part 2, we go further—exploring actionable steps and real-world examples that you can implement today. What You'll Learn in This Episode: Optimizing Google Business Profiles for Maximum Impact: Understand why your profile is often the first impression potential clients see, and how to make it a conversion powerhouse. Local SEO that Actually Works: Learn why ranking for distant locations is a waste of resources, and how to dominate your local market using smart SEO strategies. High-Intent Leads in the AI Era: Discover how AI-generated summaries and search filters are changing lead quality, and how to position your agency to capture serious prospects. The Human Factor: Personal Branding for Agencies: Chris Landry emphasizes that while technology drives visibility, personal connection drives conversions. We share tips for building authentic content and showcasing your team. Trust Over Price: Learn why clients often choose familiarity and trust over cost, and how personal branding can make your agency the obvious choice. Connect with: David Carothers LinkedIn Chris Langille LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Advisor Evolved Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

Dr. Lauryn Brunclik didn't rest on the success of her seven figure chiropractic clinic, instead building something even bigger alongside it. In this episode, she shares how launching a podcast helped her stop relying solely on new patient bookings and start growing a personal brand that's generated over $1.6 million online (long before she ever hit 10,000 followers.) With over 1,000 podcast downloads in the first week of her show launch with a brand new Instagram account, Lauryn quickly proved that audience size isn't everything when it comes to building a brand that converts. Today she breaks down: Why most service providers flop when they try to bring their in-person niche online What a “sexy niche” actually is (and why it matters more than your follower count) All of the revenue streams that make up her personal brand If you're building a business both offline and online, this episode will show you what actually moves the needle—without starting from scratch. Connect with Lauryn: The Sexy Niche Checklist: www.sheslayspodcast.com/niche http://sheslayspodcast.com/ IG: @sheslays_theday Ellen's episode of She Slays the Day: https://podcasts.apple.com/us/podcast/257-elevate-your-influence-a-content-creators/id1462485522?i=1000653099907 Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

AI is everywhere—and your clients can tell when you're using it. While that's not necessarily bad, it has created a shift: people are more skeptical, less trusting, and craving something real.This week, I'm talking about what that means for your marketing as a brick-and-mortar business owner—and why this is actually a massive opportunity.We'll cover:Why authenticity is your biggest marketing advantage right nowHow to meet your clients exactly where they are (instead of just telling them what you offer)Ways to make your marketing feel human without losing professionalismHow showing up less curated can create more connection—and more salesIf you've been feeling like your marketing isn't landing, this might be the shift you need.

This week's episode of Win The Hour, Win The Day Podcast interviews, Jay Schwedelson. Want more people to open your emails and find you in AI searches? Jay Schwedelson is here to show you how.In this powerful talk, you'll learn:-The simple subject line tricks that can boost your email opens by over 20%.-Why old email marketing “rules” are now myths you can ignore.-How Answer Engine Optimization (AEO) can put you ahead of big competitors in ChatGPT results.-The type of content AI tools love—and how to create it fast.-How to use ChatGPT for competitor research and better marketing ideas. Get ready for clear, fast tips you can use today to make your marketing work harder for you. Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Jay Schwedelson at:Website: jayschwedelson.comPodcast: https://podcasts.apple.com/us/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson/id1701260891Instagram:  https://www.instagram.com/jayschwedelson/LinkedIn:  https://www.linkedin.com/in/schwedelson/ #EmailMarketingTips#AnswerEngineOptimization#KrisWard

Tom O'Neal's career has spanned over half a century. He made an early name for himself during the 1960s and '70s, with photographs gracing the album covers of rock legends such as Crosby, Stills, Nash & Young, Steppenwolf, B.B. King, John Denver, and many, many more. In addition to photographing the musicians and songwriters who defined a generation, Tom has spent the past two decades photographing events hosted by The Council. After wrapping up a conference, podcast Producer Zach Ewell sat down with Tom to discuss his history with The Council, how he gets his subjects to open up, and how he feels about the ever-changing media landscape.

In this episode of The Russell Brunson Show, I host a live Q&A with the One Funnel Away and Prime Mover communities, and we dive deep into some of the biggest marketing challenges entrepreneurs face. People brought me real, in-the-trenches questions about how to get more traffic to their webinars, what to do when a replay isn't converting, and how to start scaling high-ticket offers without blowing up their ad spend. I walk through how I approach new offers inside ClickFunnels, why starting small is often the smartest play, and how to quickly create proof and momentum before trying to scale. I also share how to think about sales processes for different price points and when it makes sense to shift from an automated webinar to a sales call for maximum conversions. Key Highlights: Why most webinar replays fail and the simple process change that makes people actually watch and buy How to launch a new offer without paid ads using the Dream 100 and podcast outreach strategy When to sell directly on a webinar versus when to push leads to a sales call for higher price points The fastest way to build proof and testimonials for a brand-new program or course Why positioning yourself as a niche expert beats being a generalist if you want easier sales and higher conversions The conversations in this Q&A are packed with practical takeaways you can apply immediately. Whether you're in the early stages of building a funnel or trying to scale to the next level, the answers here show how to create traction without relying on luck or huge budgets. If you focus on proof first, build momentum one step at a time, and use your Dream 100 to get in front of the right people, you'll set yourself up for the kind of growth that lasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Bill Davis on the UCM Podcast In this groundbreaking episode of the UCM Podcast, Dr. Bill Davis unveils Invisible Lead ID, a revolutionary feature within the new Atlas Engine™ that's transforming how Upper Cervical Practices connect with potential patients. Learn how cutting-edge AI technology—once only available to Fortune 500 companies—is now empowering small practices to identify anonymous website visitors and even reach high-intent searchers who never visit your site. If you're tired of missed opportunities and ready to turn clicks and searches into real appointments, this episode is a must-listen.

In this Power Producers Shoptalk episode, David Carothers is joined by Chris Langille to discuss the evolving role of websites in the age of AI and large language models (LLMs) like ChatGPT. They explore how agencies can refine their digital strategies while keeping websites relevant in a rapidly changing environment. Chris shares his insights on the current state of digital marketing, emphasizing that while AI is shifting the landscape, websites remain crucial for agency success. David and Chris dive into the importance of content creation, video marketing, and Google Business Profiles, offering practical advice for agency owners to enhance their online presence and stay ahead of the competition. Key Highlights: The Role of Websites in the Age of AI Chris explains that while AI and LLMs are changing how people find businesses, websites will still play a key role in providing valuable data points for AI. Websites remain essential for agency branding and online presence. AI's Impact on Content Creation AI is revolutionizing content creation, but Chris stresses that businesses must keep creating high-quality content. Video content, in particular, will become more important in capturing audience trust and authority. Importance of Video Content Chris highlights the shift towards video marketing as the most effective way to humanize your brand. Video helps agencies connect with prospects and clients on a deeper level, offering a unique opportunity for differentiation. Maximizing Google My Business Profiles Chris discusses how Google Business Profiles are more important than ever for agencies. With increasing traffic from Google Maps and integration with AI searches, optimizing your Google My Business profile can significantly drive website visits and calls. Google vs. AI in Search While Google remains the dominant search engine, AI tools like ChatGPT are gaining traction. Chris explains how these technologies will work together, with AI utilizing data from websites to recommend businesses. Connect with: David Carothers LinkedIn Chris Langille LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Advisor Evolved Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

this is a patreon trailer! for access to the full episode and more, head to patreon.com/stateoftheleague

This week, we covered the ongoing Google search volatility, which cooled for a bit and then got heated again. Google's Liz Reid said that website clicks from Google are relatively stable since launching AI Overviews, but no one believes them. Google did not...

Apple plans to invest an additional $100 billion in the US, the company announced on Wednesday. The investment follows President Trump's announcement yesterday that he would impose a 100 percent tariff on chip imports, with an exemption for any companies "building in the United States." In other news, Google Search head Liz Reid penned a blog post that puts quite a different spin on things. The Google VP claims traffic from search to websites is "relatively stable" and that click quality has increased. Reid's framing boils down to everything is peachy, and AI is making things better — even for websites! And A new app called TeaOnHer has emerged that attempts to flip the script, with men sharing information about women they date. And a new app called TeaOnHer has emerged with men sharing information about women they date which flips the script on the app Tea. And while Tea drew scrutiny last month after a data breach revealed user information, including potentially identifying details such as phone numbers and personal anecdotes, the copycat app seems to be suffering from the same problem. Learn more about your ad choices. Visit podcastchoices.com/adchoices

SEO is changing, it's evolving. User search behavior is changing and that means our strategy must adjust too or we're going to struggle to get traffic to our websites. Yes, website traffic is down but that's not a reason to panic, if you focus on being visible where people are searching today. We're seeing a shift in search, more people are starting with ChatGPT or other AI tools and then moving to Google to complete their research and convert. Join me in today's episode where I talk about what's happening with SEO, how it will impact your business, and what to do so you don't lose out as SEO changes.  Register now for the free live SEO class and find out the 3 secrets to being found on Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Send a question for 'Ask Megan'Hey, Podcasters! Let's be honest: we all judge podcasts by their cover.In fact, 62% of new listeners are more likely to check out a podcast if they like the cover art. That means your artwork isn't just a placeholder, it's your show's first impression! And that can either be a good thing or a bad thing.Here's how to make sure your artwork is doing its job and standing out to new listeners:1. Keep It SimpleThe best artwork does one thing really well. That might mean a bold font, a single striking image, or a unique color palette. But once you start adding in a logo, tagline, headshot, app icons, and your podcast's URL…you've lost the plot.Aim for:One strong visual conceptClear, readable typographyZero clutterIf you want real examples of what works (and what doesn't), we break it down in ​this blog post​ with templates and visual references to get you started.2. Match the Tone of Your ShowThink about how your podcast sounds. Is it funny, serious, calming, or unhinged? Make sure your cover feels like that! Listeners make assumptions based on your artwork. If it looks good and communicates tone clearly, they'll know exactly what your show is about.3. Choose the Right Visual ApproachThere's no single right way to design cover art, but here are three directions that usually work:Host Photo If your face is the brand (think celebrity or influencer), a photo makes sense. If not, consider whether it's adding anything or contributing to clutter. Iconography A single, meaningful image can tell a story at a glance. Just avoid clichés like microphones or headphones; you wouldn't put a DVD on a movie poster!Typography-Led If your show name is clever or strong on its own, lean into that. Bold, clean type can stand out more than an overworked design ever will.No matter which route you take, it needs to look good on a small scale, because that's how people are seeing it in app menus and search results.Real Feedback from Real PeopleIf this is starting to feel intimidating, you don't have to do it alone. I love this ​Reddit thread​ where podcasters share their thoughts on what makes good podcast artwork. It's a great way to gut-check your design or get unstuck.And if you want to help a Buzzsprout podcaster decide, the host of People in Australia could use your help ​weighing in on different designs​.TL;DR:If you're a visual learner, watch this video!You can listen to the team break down everything about podcast cover art in ​this week's episode of Buzzcast​. Both resources walk you through design best practices, how to think about thumbnails, and how to avoid common design pitfalls without needing to be a professional graphic designer.If your cover art communicates tone, stands out in your category, and looks sharp at small sizes, you're in great shape. And if you're not sure, we're here to help! Post your artwork Have a question for Megan? Send a text!That's all for this week! Thanks for listening & keep podcasting!

Google's AI Overviews feature can deliver an answer to your question before you click a single link. But it spells bad news for the publishers that write the articles that power these AI summaries: their business models depend on site visits to sell ads. And some smaller publishers have already gone out of business as the use of AI summaries grows."The extinction-level event is already here," said Helen Havlak, publisher of tech news site The Verge.NPR's John Ruwitch reports on how companies are adapting to the artificial intelligence shake-up in Google search. And Google is a financial supporter of NPR, but we cover them like any other company.For sponsor-free episodes of Consider This, sign up for Consider This+ via Apple Podcasts or at plus.npr.org.Email us at considerthis@npr.org.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

In this episode of The Russell Brunson Show, I sit down with Sam Parr, founder of The Hustle, My First Million, and Hampton, to break down how he built and sold one of the biggest email-based media companies in the country. Sam shares how he grew The Hustle by writing viral blog posts on Reddit and converting that traffic into email subscribers, why he focused on building reach through a newsletter when everyone else was chasing social media, and the simple revenue model that made the company so profitable before selling to HubSpot. We also dig into how he's now building Hampton, a thriving community for entrepreneurs at scale. Key Highlights: How Sam used viral blog posts on Reddit to drive traffic and convert readers into email newsletter subscribers The monetization model that turned The Hustle into a multi-million-dollar company through sponsorships and ads Why he bet on building reach through an email newsletter instead of chasing short-lived social media attention How Hampton creates curated peer groups and why operational excellence is critical to running communities at scale The pitfalls of chasing outside funding too early and how Sam thinks about businesses that compound over decades Sam's story shows that you don't need complicated models or venture capital to build something big… You need a great product, a smart distribution channel, and the discipline to keep it simple. If you're interested in building an audience, a newsletter, or a community-driven business, this episode is exactly what you've been searching for! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands.• Two distinct camps exist in responding to AI changes: those who see it as a threat versus those who view it as an unprecedented opportunity• Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure• Media Mix Modeling (MMM) is emerging as a better way to evaluate marketing impact versus traditional attribution models• Website traffic is down approximately 58.5% due to zero-click searches and AI interfaces• Successful businesses need to focus on their topical authority rather than trying to rank for everything• Content pruning has become essential as excess pages create friction that slows down site performance• Understanding your ideal customer profile (ICP) and focusing on their specific needs is critical• LLMs are increasingly integrated with search engines, creating a merged experience for users• SERP analytics has replaced simple rank tracking as the way to measure competitive positioning------------Guest Contact Information: - https://www.demandsphere.com/demo/?affiliate_id=matt_bertram- https://www.linkedin.com/in/raygrieselhuber/ —----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

EP200: RussiaGate, Tulsi v Obama, Brennan & Routh, Ghislaine Maxwell, NFL Training CampSPORTSNFL Training Camps Open https://www.nfl.com/news/series/training-camp-news CLICKSRogan Declines Netanyahu https://nypost.com/2025/07/25/media/netanyahus-son-claims-joe-rogan-refused-to-have-father-on-his-show-years-of-antisemitic-propaganda/Bongino on X https://x.com/fbiddbongino/status/1949125573055332672?s=46&t=ye-2GyAK2iDh3yT1vKjfJgGhislaine Maxwell - https://www.zerohedge.com/political/brace-yourself-ghislaine-maxwell-appeal-has-substantial-chance-success; Moved to Texas Prison https://nypost.com/2025/08/04/us-news/inmates-at-ghislaine-maxwells-new-prison-arent-happy-she-got-transferred-to-the-minimum-security-texas-lockup/ Ryan Routh Blocked  https://lawandcrime.com/high-profile/its-disclosure-could-cause-serious-damage-judge-cannon-shields-classified-info-from-trump-assassination-attempt-suspect-gives-doj-approval-to-protect-it/ John Brennan & Ryan Routh https://www.youtube.com/watch?v=dfvOBcYLTto&t=2277s POLITICSTulsi vs Obama https://www.zerohedge.com/political/tulsi-about-drop-more-evidence-against-barack-obama?utm_source=daily_newsletter&utm_medium=email&utm_campaign=5285Obama Russia Interview https://x.com/mazemoore/status/1952174515238084971 RussianGate https://substack.com/home/post/p-169822694 Durham Annex Declassified https://www.zerohedge.com/political/smoking-gun-declassified-durham-appendix-confirms-hillary-clinton-plan-smear-trump-use?utm_source=daily_newsletter&utm_medium=email&utm_campaign=5369##About the Sports, Clicks & Politics Podcast SCAPP is a weekly podcast with a Livestream every Monday at 12pm on eastern.  Join hosts Shawn Hannon and Ben Hussong as they separate the latest news from the noise impacting New York State. The podcast has frequent guest interviews for additional perspectives in the worlds or sports, politics and beyond!Follow the show on social mediaWebsite: scappodcast.comFacebook: facebook.com/scappodcastTwitter: @SCAPPodcastFollow Shawn & Ben on social mediaFacebook: facebook.com/hannon44 Twitter: @hannon44Facebook: facebook.com/ben.hussong.3Twitter: @benhussong 

Clicks dropping while impressions remain stable? SEO Director Donna Donahue from Antylia Scientific shares her current approach to this exact challenge. She emphasizes the importance of frequent site crawling, establishing benchmarks before making changes, and proper URL mapping during transitions. Donahue also recommends implementing monitoring systems to track the impact of pivots and analyzing competitor content that appears in AI-generated search results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textWe are breaking down everything you need to know about designing podcast cover art that actually attracts listeners! From choosing the right fonts and images to understanding episode artwork specs, we cover it all.In this episode, we talk a lot about visuals, so we recommend you listen in a podcast app that supports chapter images! Here's a list of our recommendations:Pocket CastsTrueFans Podcast AddictPodverseFountainCastamaticTopics we cover:Why good podcast artwork matters more than you thinkCommon design mistakes to avoid Tools and templates to create stunning artwork in minutes How to make episode and chapter art enhance the listener experienceTips on fonts, file sizes, and how to stand out in your categoryLinks mentioned in this episode:Buzzsprout/Canva integrationOnlyPod's Podcast Cover Art Size PreviewLet us know for next time: How to keep coming up with episode ideas, content planning, and avoid podfade.Contact Buzzcast Send us a text message Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods Thanks for listening and Keep Podcasting!

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠⁠https://www.cubicletoceo.co/bloomtogether⁠⁠ 70% of buyers will visit your website before they make a purchase, and they'll form an opinion in just 0.05 seconds. That means your homepage isn't just a digital brochure. It's your first impression, your credibility check, and your silent sales rep — all in one. Sisters Krissy and Claire, the powerhouse duo behind K+C Creative, have helped coaches and creators turn browsers into buyers with custom websites, sales pages, and digital funnels that generate revenue while they sleep. In this episode, they're breaking down what makes a website actually convert: The 4 pages every coach or creator needs Common design mistakes that kill conversions Where to spend (and where to save) if you're on a budget If your website isn't converting, this episode is your roadmap to turning clicks into clients. Get professional photos at a low price point: http://shoott.com Connect with Krissy and Claire: Book a discovery call: https://www.kandccreative.com/discovery Read Sell While You Sleep: https://www.kandccreative.com/booklaunch Subscribe on YouTube: https://www.youtube.com/channel/UCa5xO5aU-7deZwNnO7Uj1Zw IG: @kandc.creative Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠ ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

A viral meme claims Norway installed sea-life-friendly underwater turbines. It's AI-generated nonsense—though there have been real tidal power projects in Norway and Scotland. We unpack the truth behind the clickbait. The United Nations' top court declares a clean, healthy environment a human right. But what does it really mean for international law and fossil fuel development? Wildfire smoke chokes Saskatoon in record amounts. And we hear from Aiden, a listener in Lytton, B.C.—a town still devastated from climate disaster four years ago. Support The Clean Energy Show on Patreon for exciting perks including a monthly bonus podcast! Also on the show:

Send us a textThrow away the notion that digital marketing alone can build your home service business. In this eye-opening conversation, Lemon Seed Marketing founders Emily and Crystal reveal why so many contractors struggle with marketing that actually works—and how to fix it.The key lies in their signature three-bucket framework: be memorable (building your brand), be discoverable (generating leads through call-to-action marketing), and foster your existing customer database. This strategic approach creates balance and sustainable growth instead of the constant feast-or-famine cycle most contractors experience."You can't outspend a bad brand," Crystal explains, highlighting how many companies throw money at digital marketing while neglecting the foundation that would make those ads perform better. The discussion offers practical insights on diversifying marketing investments across brand-building activities (truck wraps, billboards, radio), lead generation tactics (Google Local Service Ads, direct mail), and customer retention strategies (segmented email marketing, genuine community involvement).The hosts share real-world examples of marketing that clicks, like creating memorable community event experiences, developing strategic email nurture campaigns that don't annoy customers, and setting proper expectations for each marketing tactic. Their engaging, no-nonsense style cuts through industry jargon to deliver actionable advice for contractors ready to build legacy brands.Whether you're struggling to generate consistent leads or looking to take your established company to the next level, this conversation provides the framework to transform your marketing approach. Ready to make marketing that clicks for your business? Visit lemonseedmarketing.com/contact to schedule a discovery call today.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Today, Eitan Koter is joined by Rich Kahn, CEO of Anura.io, and a veteran in the digital marketing world. With over 31 years of experience and multiple multimillion-dollar companies under his belt, Rich has spent the last two decades focused on solving one major problem: ad fraud.He's also been named an Ernst & Young Entrepreneur of the Year for Technology, which speaks to the level of trust companies place in his work.In this episode, Rich and Eitan talk about a challenge most marketers face without even realizing it. Whether you're running paid media, using affiliates, or investing in programmatic ads, a portion of your traffic is likely fake. Rich says the average is around 20 to 25 percent, and it can be much higher depending on the channel.He explains how bad traffic gets through, what to look for, and why things like CAPTCHA don't offer much protection anymore. You'll hear about the tactics fraudsters use to get paid, including human click farms and bots that mimic real users. More importantly, Rich shares what brands can do about it.He walks through how Anura helps companies figure out where fraud is coming from, how much damage it's causing, and how to stop paying for traffic that doesn't convert. It's not about big teams or complex systems. In most cases, it starts with a simple tag on your site and a clear plan of action.If your team is putting budget into digital ads and wondering why results aren't lining up, this episode will help you understand where that money might be going.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Rich Kahn, CEO and Co-Founder at Anura.ioRich Kahn's LinkedIn | Anura.ioWatch the full Youtube video here:https://youtu.be/jtylO3eGgE0Takeaways:

Ciara, Ashtyn, and Alex are emotionally hungover from WNBA All-Star. This episode we talk all about the weekend festivities, dive a little deeper into Klay and Megan, recap our reactions to Dame returning, and romanticize sports. Thank you for subscribing. Leave a comment or share this episode.

Ciara, Ashtyn, and Alex are emotionally hungover from WNBA All-Star. This episode we talk all about the weekend festivities, dive a little deeper into Klay and Megan, recap our reactions to Dame returning, and romanticize sports. Thank you for subscribing. Leave a comment or share this episode.

Are you ready to revolutionize your design business's digital marketing strategy? The landscape is changing rapidly, and staying ahead means embracing sophisticated tactics that your competition hasn't mastered yet.Jason dives deep into three game-changing marketing approaches that are reshaping how successful designers connect with clients in 2025. First, discover the critical differences between traditional SEO and AI search optimization – and why most designers are missing this crucial distinction. Learn the exact process for creating content that AI tools actually favor, including the specific formatting techniques that make your expertise discoverable when potential clients ask questions through ChatGPT and similar platforms.The conversation then shifts to a surprising take on influencer marketing that doesn't require celebrity partnerships or massive follower counts. Instead, Jason reveals how to leverage local influence and manufacturer relationships to build credibility that resonates deeply with your target audience. This approach taps into existing trust networks that high-end design clients already value, creating powerful endorsements that feel authentic rather than promotional.Finally, get the behind-the-scenes truth about paid advertising that most marketing agencies won't tell you. Beyond simply creating attractive ads, Jason explains the systematic monitoring and optimization process that prevents wasted budgets and declining returns. These practical insights help designers avoid the common pitfalls that make many small businesses abandon advertising altogether.Ready to implement all ten advanced marketing tactics for 2025? Join us in the Designer Discussions Academy this August, where we'll expand on these strategies with step-by-step implementation guidance tailored specifically for interior design professionals. Visit designerdiscussions.com or click the link in our show notes to secure your spot and transform your marketing approach before your competition catches on.If you would like to get the links and show notes for this episode, click on the link below:​https://www.designerdiscussions.com/episodes/episode-145-Clicks-Creators-and-Algorithms-Advanced-Tactics-for-2025Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

If you're ignoring weekends in your marketing plan, you might be sleeping on gold. Jay Schwedelson and Daniel Murray are teaming up for “Bathroom Break” — a quick-hit series where they trade data-backed tips while pretending we're not all scrolling on the toilet. This one's all about why Saturday and Sunday might be your secret weapon for better engagement, higher intent, and less crowded inboxes.ㅤBest Moments:(01:52) Jay admits to having no work-life balance — and why that matters for weekend strategy(02:30) Daniel makes the case for less competition and more attention on weekends(04:34) Sunday night sends are outperforming weekday ones for Daniel's list(05:30) Jay explains why weekend send times should never match your weekday schedule(06:14) Open rate isn't everything — high-intent opens matter more(07:03) Jay's weird morning habit: two minutes of direct sun to the eyeballs(08:00) Daniel's morning walk is less about coffee and more about mindsetㅤFollow Daniel on LinkedIn, leave a review for The Marketing Millennials, and tag them on Instagram to get reshared in their stories.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma