Podcasts about clicks

If you're the best-kept secret in your world and you know you're meant for a bigger year, this episode is for you.I'm breaking down what actually creates breakthrough years (hint: it's not better goal-setting). I'm sharing real transformation stories from my clients Shirley and Amelie, revealing the manifestation strategy that brought my partner into my life at 45, and challenging you to stop playing small with your vision.Learn how to collapse time between your vision and reality, tap into your creative frequency, and make 2026 the year you finally stop hiding your power.In this episode, you'll learn:[00:00] Why being the "best-kept secret" is keeping you broke[02:15] The real story of how I manifested my partner Jason[07:45] Shirley's impossible dream that came true faster than expected[12:30] Amelie's conviction while building a business with two young kids[15:47] Why "realistic" goals are killing your breakthrough[18:20] How to tap into your creative frequency[20:15] Creating your audacious, unimaginable visionHere are the resources mentioned in the show:The Breakthrough 21-Day ActivationAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

EP211: Benz Cracks Epstein Code, Epstein Files Released, Bongino Resigns, NFL Week 16SPORTSNFL Week 16 -  https://www.nfl.com/news/nfl-week-16-takeaways-what-we-learned-from-sunday-s-12-games SteelersJaxSeahawksCLICKSBongino resigns - https://x.com/fbiddbongino/status/2001416238027935836?s=46&t=ye-2GyAK2iDh3yT1vKjfJg ⁃ ⁃ Kash next?Netflix vs Ellisons Weinstein on Ivermectin(VIDEO)Levin: “First Jewish President”(VIDEO)POLITICSEpstein Files “Released” - https://www.justice.gov/opa/pr/attorney-general-pamela-bondi-releases-first-phase-declassified-epstein-files RedactedImpeach BondiBenz Cracks Epstein Code (Epstein's Money) https://www.youtube.com/watch?v=gzdZp11SQMo  ⁃ ⁃ BCCI https://time.com/archive/6718229/b-c-c-i-the-dirtiest-bank-of-all/Ace Greenberg https://substack.com/home/post/p-171098262Bear Stearns https://www.investopedia.com/terms/b/bear-stearns.asp ⁃ ⁃ Tower Financial https://www.zippia.com/tower-financial-careers-58165/history/Agnan Kashoggi Iran Contra##About the Sports, Clicks & Politics Podcast SCAPP is a weekly podcast with a Livestream every Monday at 12pm on eastern.  Join hosts Shawn Hannon and Ben Hussong as they separate the latest news from the noise impacting New York State. The podcast has frequent guest interviews for additional perspectives in the worlds or sports, politics and beyond!Follow the show on social mediaFacebook: facebook.com/scappodcastTwitter: @SCAPPodcastFollow Shawn & Ben on social mediaFacebook: facebook.com/hannon44 Twitter: @hannon44Facebook: facebook.com/ben.hussong.3Twitter: @benhussong 

he time for pastors to be able to ignore this community is coming to a close. History is about to happen. This outreach has been able to stir up over 5,600 pastors to view all of our data. Theyre looking this over for the first time on a large scale and this in only the begining. Join us to find out what happened and what is next.Stay connected in case we get bannedSign up for newsletterhttps://bit.ly/wakeuporelseMiracles on our live streamshttps://www.wakeuporelse.com/miracle-...Please jump in and support the outreachMAIL CHECKS TO John Kirwin PO Box 78362 Charlotte NC 28271CREDIT CARD https://donorbox.org/wakeuporelsePAYPAL https://www.paypal.com/paypalme/kirwi...CASHAPP https://cash.app/$wakeuporelse$wakeuporelseVENMO https://bit.ly/4hvPBXK@wakeuporelseZELLE wakeuporelse@proton.meCRYPTO CURRENCIES https://www.wakeuporelse.com/donateGet both of my books FREE www.wakeuporelse.com / www.alteredbible.com1) "The Conspiracy Theorist Survival Guide"2) The Mandela effect Supernatural Bible Changes And The Doctrine Of The Preservation Of ScripturePurchase on AmazonMy 1st book: The Conspiracy Theorist Survival Guide: A Guidebook For Persecuted Truthers https://www.amazon.com/dp/B0C91X6K55Available on Audible & Itunes My 2nd book: The Mandela Effect Supernatural Bible Changes and the doctrine of the preservation of scripture https://www.amazon.com/dp/B0DH51XBJ2Wakeupuporelse.comwww.rumble.com/c/wakeuporelsewww.twitter.com/wakeuporelse1www.facebook.com/wakeuporelse1Wakeuporelse is listener supported.Be a $10.00/month partner https://donorbox.org/wakeuporelse"The Conspiracy Theorist Survival Guide Podcast"Applehttps://bit.ly/49hXT1sSpotifyhttps://bit.ly/3vZSLAXAmazon Music (Podcast )https://bit.ly/3SEFne9iHearthttps://bit.ly/47ZgI8ASticherhttps://bit.ly/3SGrb4HPandorahttps://bit.ly/3UhIJFnDeezerhttps://bit.ly/4bxj55RRadio Publichttps://bit.ly/3HEiCAKContact John wakeuporelse@proton.meSupport this podcast at — https://redcircle.com/the-conspiracy-theorist-survival-guide-podcast/donations

What if the real key to connection in the digital workplace isn't more tools, but more trust? In a world obsessed with metrics, platforms, and productivity hacks, Andy Sitison flips the script. A strategist, designer, and people-first tech mind, Andy joins Nikki to explore how we move from clicks to true connection.

Discover how Katalina Mayorga built El Camino Travel into a powerhouse for the "bold woman traveler" without spending a dime on traditional ads. In this episode, Katalina shares her journey from international development to creating a brand that prioritizes deep cultural immersion and local economic impact. You'll learn how she utilizes high-end photography and "scroll-stopping" content to drive a massive word-of-mouth engine.Katalina also reveals the business strategy behind her thriving digital community, which boasts an incredible 40% repeat booking rate. Explore how niche specialization and radical brand trust can cut through the noise of the modern travel industry. Whether you're an entrepreneur or a travel enthusiast, this masterclass in community-building offers essential insights into making travelers feel seen, safe, and inspired.

EP210: J6 Pipebomber Update, Venezuela: Drugs or Oil? NFL Week 15SPORTSNFL Week 15 -  https://www.nfl.com/news/nfl-week-15-takeaways-what-we-learned-from-sunday-s-14-games CLICKSAnti-Semitism Czar (VIDEO) Venezuela: Drugs or Oil? https://medium.com/the-geopolitical-economist/not-oil-not-drugs-uprooting-the-driver-of-the-us-venezuelan-conflict-961e280c4e09 POLITICSLocal/NYS -National - J6 Pipebomber Update https://x.com/repthomasmassie/status/1999541341466866022?s=46&t=ye-2GyAK2iDh3yT1vKjfJgBrian Cole https://www.wusa9.com/article/news/crime/who-is-brian-cole-jr-fbi-report-pipe-bomb-washington-dc/65-6997272b-b1bd-4bf9-9b97-9653688383ebNew J6 WhistleblowerSteve Friend Fired https://www.thedailybeast.com/fbi-whistleblower-reinstated-under-trump-gets-the-bootagain/##About the Sports, Clicks & Politics Podcast SCAPP is a weekly podcast with a Livestream every Monday at 12pm on eastern.  Join hosts Shawn Hannon and Ben Hussong as they separate the latest news from the noise impacting New York State. The podcast has frequent guest interviews for additional perspectives in the worlds or sports, politics and beyond!Follow the show on social mediaFacebook: facebook.com/scappodcastTwitter: @SCAPPodcastFollow Shawn & Ben on social mediaFacebook: facebook.com/hannon44 Twitter: @hannon44Facebook: facebook.com/ben.hussong.3Twitter: @benhussong 

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Have you ever felt like enterprise clients were running your agency instead of the other way around? Buried in endless proposals no one reads, forced into rushed timelines, or watching your margins shrink every time a project drags out? Today's featured guest opens up about how he broke out of that exhausting cycle. Instead of over-delivering just to keep big clients happy, and seeing little return, he made the bold decision to focus on smaller, more committed clients who were ultimately more profitable and easier to build long-term relationships with. He'll share what he learned about sustainable growth, including why productizing your services sounds great in theory but can actually become counterproductive when it only happens externally. He'll also explain the sales shift that changed everything: offering a low-risk, "foot-in-the-door" engagement that qualifies prospects, builds trust, and creates a smooth path into deeper service offerings. Charlie Clark is the founder of Minty Digital, a boutique SEO agency focused on travel and lifestyle brands that originally launched in Barcelona and now operates from London. In this conversation, he'll break down the mindset, systems, and strategy needed to stop chasing validation from big brands and instead build a business where profitability, alignment, and respect come first. In this episode, we'll discuss: Why mid-market clients deliver higher profits than enterprise. How internal productization increases efficiency by 3X. How clear pricing transforms the sales cycle. How AI forced a new level of adaptability in SEO agencies. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. From Struggling Freelancer to Sustainable Agency Growth After a short stint in an agency at age 22, Charlie tried to go solo before realizing he didn't yet know how to grow a business. He assumed he could do it on his own and quickly learned he wasn't ready yet. Instead of quitting, he got a job as a Digital Marketing Manager, where he could make mistakes, learn operations, and understand what actually works inside a business. Moving to Barcelona created the perfect environment for momentum. His one-month stay turned into ten years after he landed several clients within weeks. His first retainer was €500 a month, which he laughs about now, but he admits it took years before he learned how to price correctly and move away from low-margin retainers. Those early years were full of trial and error, but the big breakthrough was realizing that charging more wasn't always the key to profit. Charging smarter was. Real Profit Lives in the Middle, Not the Top One of the strongest lessons Charlie learned was that bigger retainers did not equal bigger profit. Working with enterprise clients, he saw they could easily squeeze margins, the team would end up over-delivering, and on top of it all, payment terms were a nightmare. After years, he realized these clients often cost the agency money when the team over-delivered just to keep them happy. By contrast, the clients who had been with him since the early days, the ones paying between three and six thousand per month, were the most profitable and the most loyal. They bought the same deliverables. They stayed for years. And they matched the agency's internal processes beautifully. Once he realized this, he moved to intentionally pursuing that sweet spot. Not the five figure monthly retainers or the cut rate ones. The predictable, operationally aligned middle where the team can deliver consistently and profitably. For Charlie, this changed everything from sales cycle speed to team alignment to lifetime value. Internal Productization: The System that 3X Efficiency Many agencies think productization means selling rigid packages that make you look less strategic. Charlie took the opposite approach. Internally, his team adopted highly productized systems, templates, and SOPs. They knew exactly what to do for a three thousand dollar client versus a six thousand dollar one, and how much effort each one required. Externally, the offer still looked consultative and customized. Clients saw a broad range of what could be included, but the delivery stayed tight behind the scenes. This improved profitability, gave the team clarity, and dramatically sped up onboarding. The biggest win? It eliminated the "start from scratch every time" problem that slows agencies down and kills margins. How Clear Pricing Transforms the Sales Cycle Before productization, Charlie would spend hours on proposals that often got ghosted. Once he added transparent pricing, clear expectations, and prequalification to the website, the right clients were self-selecting before the call even happened. By the time he spoke with them, they understood the price and the structure. Now he closes clients on the call or even through a single WhatsApp message. This is the power of clarity. It shortens cycles, reduces friction, and saves enormous amounts of time for a lean team. However, transparent pricing attracts budget mismatches, so Jason recommends removing pricing from agency's websites and switching to triage calls and the Foot-In-The-Door model. At the end of the day, there are a thousand ways to create a better sales process. What matters is that it filters, qualifies, and positions you as the advisor. Why a Paid Discovery Offer Builds Trust and Prevents Ghosting Both Charlie and Jason agree that a small, paid upfront engagement solves the biggest challenge in agency sales. Trust. SEO agencies in particular fight an uphill battle here. The barrier to entry is low. There are thousands of one-person shops. Many prospects have been burned before. A small paid engagement builds confidence, shows value quickly, and prevents ghosting. The Foot-in-the-Door offer should be simple, done live with the client, and designed to build the relationship. Not overloaded with deliverables that overwhelm the client and make them feel uneducated. When done right, it leads naturally into a larger project and then a retainer. Charlie's Kickstart product functions the same way. For eight hundred dollars, clients get quick wins and clarity. It works because it gives prospects a safe way to test the relationship and because it positions the agency as a trusted advisor instead of a vendor chasing a proposal. How AI Forced a New Level of Adaptability in SEO Agencies Charlie admitted that two years ago he felt bored with SEO. Then AI exploded. Search interfaces changed. Clicks shifted. And suddenly the industry was moving faster than ever. For many agencies, this uncertainty created fear. For Charlie, it sparked energy. He leaned back in, started speaking at events, ran experiments on AI search, and brought a fresh curiosity back to himself and his team. He described the past year as a sink-or-swim moment for agencies. The ones who coasted struggled. The ones who adapted thrived. Lean teams with solid systems could move faster and deliver more value. In his words, being nimble is now a competitive advantage. Figuring out AI reignited his passion in the business but it was far too much to tackle alone. This is why agency owners should have a community to lean on to try to figure out changes in the industry. Your network will determine your speed of growth. Agency owners who surround themselves with peers sharing what works and what fails will survive the next wave of industry change. The ones who go alone will struggle. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success

Everyone loves Cyber Week numbers. Big charts. Big screenshots. Big claims.But Cyber Week data lies….When demand is compressed into five days, behavior gets distorted. And if you build your next 90-day strategy on distorted data, you scale the wrong lesson.In this Week in Review, Neil breaks down what the post–Cyber Week data actually reveals, why traffic and revenue spikes mislead sellers every December, and how real operators read the scoreboard differently heading into January and 2026.

The ground beneath the digital marketing industry is shifting. For decades, the mantra was simple: optimize for traffic, measure clicks, and track conversions. But with the rise of Generative AI, Large Language Models (LLMs), and Answer Engines, that rulebook is obsolete. In this powerful episode, I sit down with Joe Doveton to discuss the urgent reality facing every brand that relies on web traffic.We dive into the phenomenon Joe calls the "Crocodile Mouth", the unsettling visual trend where brands maintain high search impressions but see clicks vanish, a direct result of zero-click searches. With the proliferation of platforms like TikTok, Reddit, and various generative engines, we discuss why the Google monopoly on the customer journey is over, and how users can now move from the awareness stage to purchasing a product without ever visiting a Google property. This episode is a wake-up call for marketers still clinging to outdated KPIs.Joe introduces the new alphabet soup of optimization, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and LLMO (Large Language Model Optimization). Crucially, we explore what this means for your analytics. If traffic and conversion rate are "lousy metrics", what should you measure? Joe reveals emerging metrics like Visibility within LLMs and competitive positioning. Most importantly, we agree that this "Wild West" era is finally killing all the outdated SEO hacks, forcing brands back to the core long-term strategy: writing useful content and focusing on the customer experience.About the GuestJoe Doveton is an experienced digital strategist, consultant, and speaker focused on the intersection of AI, search, and customer experience. With a background that includes working in advertising and a deep understanding of Conversion Rate Optimization (CRO), Joe is now pioneering tools and strategies for the Generative Engine Optimization (GEO) space. He is the founder of GEO Jet Pack, a platform designed to extract and visualize entities from content to help brands gain visibility in LLM responses - a critical new metric for the AI era.What You'll LearnThe difference between traditional SEO and the new acronyms: GEO, AEO, and LLMO.What the "Crocodile Mouth" is and why it confirms the end of the reliance on clicks.Why the old marketing KPIs, specifically web traffic and conversion rate—are now "lousy metrics" for measuring success.The new metrics emerging for the middle of the funnel, such as Visibility within LLMs and competitive position within prompt responses.Why the entire AI shift proves that long-term SEO success is still about being useful, interesting, and trustworthy (EEAT).Why the current AI era is killing all the old SEO hacks and discouraging tactics like content farming.How brands like Google are undermining their own profitable ad business by integrating AI Overviews.The vision of the Semantic Web and why the current structure of websites is inherently ill-suited for machine consumption.Guest Contact:Joe Doveton's websiteJoe Doveton on LinkedIn---If you enjoyed the episode, please share it with a friend!

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Dr Melanie Van Rooy talks openly in this podcast about what it takes to run a 30 year old leading loyalty programme which delights almost 13 million active members. Clicks ClubCard won three awards at this year's South African Loyalty Awards and most notably Team of the Year. Clicks Clubcard represents 84% of sales of its iconic mother brand, Clicks and members enjoy a 90% redemption rate. These are hard-hitting loyalty KPIs which position perfectly as South Africa's most used loyalty programme.Hosted by Amanda CromhoutShow Notes:- 1) Melanie Van Rooy2) Clicks3) Clicks ClubCard 4) Book recommendation : Primal Leadership5) Book recommendation: Never Split the Difference

Weken aan lieve woorden en lobby-bezoekjes aan het Witte Huis gingen eraan vooraf, maar topman Jensen Huang van Nvidia heeft het voor elkaar gekregen. Hij krijgt weer toegang tot de Chinese markt met zijn AI-chips. Tenminste, dat krijgt hij van de Verenigde Staten. Die staan het toe dat een van de meer geavanceerde AI-chips van Nvidia naar China worden geëxporteerd. Nu blijft er nog één probleem over: ook China moet nog overstag. Hoe kan Huang dat voor elkaar krijgen? En hoe blij moeten beleggers met deze eerste stap zijn? Dat hoor je in deze aflevering. Dan hebben we het ook over het jachtseizoen. De Europese Commissie trapt dat af. Het richt de pijlen nu op Alphabet en hun AI-overviews. Alphabet zou de data daarvoor aftroggelen bij hun gebruikers en misschien wel misbruik maken van hun macht in de zoekmachinemarkt. Opvallend, want ook Meta kreeg onlangs nog een nieuw onderzoek aan de broek vanuit Europa. Dus is Europa de aanval op Amerikaanse techbedrijven weer aan het opvoeren? Verder hoor je over Duitsland. Dat zou al akkoord zijn om een recordbedrag aan defensie-uitgaven te gaan doen. En we vertellen je wanneer jij hier in Europa in een zelfrijdende taxi kan stappen.See omnystudio.com/listener for privacy information.

Weken aan lieve woorden en lobby-bezoekjes aan het Witte Huis gingen eraan vooraf, maar topman Jensen Huang van Nvidia heeft het voor elkaar gekregen. Hij krijgt weer toegang tot de Chinese markt met zijn AI-chips. Tenminste, dat krijgt hij van de Verenigde Staten. Die staan het toe dat een van de meer geavanceerde AI-chips van Nvidia naar China worden geëxporteerd. Nu blijft er nog één probleem over: ook China moet nog overstag. Hoe kan Huang dat voor elkaar krijgen? En hoe blij moeten beleggers met deze eerste stap zijn? Dat hoor je in deze aflevering. Dan hebben we het ook over het jachtseizoen. De Europese Commissie trapt dat af. Het richt de pijlen nu op Alphabet en hun AI-overviews. Alphabet zou de data daarvoor aftroggelen bij hun gebruikers en misschien wel misbruik maken van hun macht in de zoekmachinemarkt. Opvallend, want ook Meta kreeg onlangs nog een nieuw onderzoek aan de broek vanuit Europa. Dus is Europa de aanval op Amerikaanse techbedrijven weer aan het opvoeren? Verder hoor je over Duitsland. Dat zou al akkoord zijn om een recordbedrag aan defensie-uitgaven te gaan doen. En we vertellen je wanneer jij hier in Europa in een zelfrijdende taxi kan stappen.See omnystudio.com/listener for privacy information.

This week delivers the classic "shake before the click." In today's episode, I walk you through the cosmic energy for founders - what's opening, what's shifting, what to avoid, and where your attention actually needs to go. You'll get: • A CEO-style breakdown of the week's astrology • Element guidance (Fire / Earth / Air / Water) • A one-line message for each sign • The Page of Swords as your strategic posture • How to work with your wiring, not against it If you want to run your business based on your natural rhythms - not pressure - this is your anchor for the week. Listen now and let the clarity drop in. ✨ Take the Capacity Leak Assessment here: https://hollybray.com/capacity/ 

A tectonic shift is underway in digital marketing, moving the centre of gravity from traditional Search Engine Optimisation (SEO) to Answer Engine Optimisation (AEO). While SEO prioritises clicks from search engine results pages, AEO focuses on achieving recommendations and citations within the responses of AI platforms like ChatGPT, Claude, and Google's AI Overviews. This transition is driven by rapidly changing user behaviour, with over 800 million people using ChatGPT weekly and more than 50% of B2B buyers leveraging AI tools for purchasing research before visiting a vendor's website.

Traditional SEO takes months to show results and forces you to compete for limited spots on page one. Autocomplete captures customers before they even see search results. Here's how both strategies compare for boosting organic visibility.For more, visit https://www.bypixelpulse.com/ By Pixel Pulse City: St. Peters Address: 456 Saint James Court Website: https://bypixelpulse.com/ Email: contact@bypixelpulse.com

Final race of the F1 season, home cooking doesn't help the Sens, Shane Pinto left the game in the 1st, injuries piling up for Ottawa, tight standings in the NHL, and how about them Cowboys?

Exploring how smart digital strategy turns online interactions into lasting donor relationships.SHOW NOTES:December 4th, 2025 – Episode # 209Clicks, Conversions & Connection: Building Donor Loyalty in a Digital WorldOn this episode of Raise Nation Radio, host Dawn Lego sits down with Jen Newmeyer, CFRE (a.k.a. Charity Jen), Senior Director of Digital Fundraising Strategy at PBS, for a deep dive into what makes digital fundraising work, and what holds many nonprofits back. Jen unpacks how to structure a digital strategy that captures attention, inspires giving, and keeps donors coming back. From mapping out email journeys to fine-tuning donation forms, she reveals the behind-the-scenes tactics that transform casual clicks into meaningful conversions. Together, Dawn and Jen explore the evolving role of data, creativity, and clarity in today's online giving environment. It's a masterclass in how to think like a digital strategist, balancing design, messaging, and technology to make every interaction count. Guest Reflection: “Digital fundraising isn't just about technology. It's about creating clarity, connection, and confidence in every click.“ — Jen NewmeyerEpisode Highlights: How to structure a winning digital fundraising strategy. Why professional email campaigns can make or break engagement. The value of testing donation forms to boost conversion rates. How a clear value proposition drives donor trust and action. Why digital adaptability is the key to long-term success. Connect with our Guests: Jen Newmeyer, CFRE Episodes Resources:Charity Jen The Insider's Guide to Online Fundraising: Finding Success When Surrounded by Skeptics Digital Fundraising Transformation: The Insider's Guide to Revolutionize Your Strategy and Raise More Episode Credits and Extras: YouTube FREE ResourcesRaise Event Fundraising Conference Grant ProgramThank you for tuning in wherever you listen to your favorite podcast. Please like, follow, and subscribe to grow our community. Stay Fearless!

This week, we sit down with Seth Smith, founder of the rapidly growing lab software company Greatlab.io (https://www.greatlab.io/), and Ryan Alexander from Vitality Dental Arts (https://www.vitalitydentalarts.com/), who's been living the GreatLab life since May and has plenty to say about it. Seth shares the long, winding road from e-commerce to dentistry, to clear aligners, to scanners, and finally to building what he hopes becomes the most modern, integrated, and speed-driven LMS in the industry. He talks workflow obsession, eliminating downloads, killing paper dockets, listening to lab pain points, and why he's visited over 100 labs (and keeps going). Ryan brings the real-world perspective from a 100-tech lab that went through multiple LMS transitions before landing on GreatLab. He explains how their booking teams shrank, inbound calls dropped by 50%, audits disappeared, and technicians suddenly found computers they “didn't have” once the system made their jobs easier. From the CRM that kills phone tag to ScanHub pulling every scanner into one feed, Ryan breaks down exactly what changed on the bench, in customer service, and across production. We also dig into bad scans (yes, 20% of them), doctor communication, automatic file routing, task automation, shipping integrations, data migration fears, and why some labs should not switch systems unless they're truly ready to modernize. If you've ever wondered what a cloud-based, automation-heavy, lab-built-from-the-ground-up LMS looks like—or why another lab described GreatLab as “a Ferrari while everyone else is a Civic”—this episode lays it all out. Learn more or request a demo: greatlab.io Find them in Vegas at NADL Visions (https://www.nadl.org/nadl-vision-21) and in Chicago at Lab Day (https://lmtmag.com/lmtlabday)! Happy Holidays from Ivoclar! As the year comes to a close, all of us at Ivoclar want to extend our heartfelt gratitude to the incredible Voices From the Bench community. Thank you for your partnership, your trust, and the support you've shown throughout the year. From our Ivoclar family to yours, we wish you a joyful, healthy, and safe holiday season. May your days be merry, your nights be bright, and your smiles shine like freshly fallen snow. Ho, ho, ho — Happy Holidays from Ivoclar! Elvis and Barb are gearing up for their chat with the HyperDent Dude himself, Jordan Greenberg from FOLLOW-ME! Technology (https://www.follow-me-tech.com/). At LabFest, Elvis found out that every hyperDENT (https://www.follow-me-tech.com/hyperdent/) license comes with Template Editor Lite — a built-in feature that lets you make safe, customized tweaks to your milling strategies. Whether you want to prioritize surface quality or speed, this tool gives you the control to fine-tune your results while FOLLOW-ME! keeps everything validated and reliable. Because in the end, us lab techs love to tinker — and hyperDENT makes it easy to choose your own CAM-venture. Special Guests: Ryan Alexander and Seth Smith.

Is your business ready for a world where 50% of search queries involve AI?The digital landscape is shifting fast. We are moving from a world of traditional Google rankings to a "Zero-Click" environment dominated by AI Overviews, ChatGPT, and Voice Search. If you are still relying solely on old-school SEO playbooks, your content is at risk of becoming invisible.In this episode I break down the confusion between AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). I reveal why these aren't just buzzwords, but the two sides of the same coin that will determine your digital visibility in 2025 and beyond.Tune in to discover:The Critical Difference: What separates AEO (Extraction) from GEO (Synthesis) and why you need a hybrid strategy to win at both.The "Zero-Click" Reality: How to measure success when users get their answers without ever visiting your website (and why that actually builds more brand authority).5 Foundational Strategies: The specific steps you can take today—from "Answer-Focused Content" to "Entity Optimization"—to make your brand machine-readable and trustworthy.The Local SEO Pivot: Why NAP consistency and Google Business Profiles are non-negotiable for voice search visibility.Actionable Checklist: 7 immediate steps to audit your content and future-proof your digital marketing strategy.Whether you are a marketing professional, an entrepreneur, or a local business owner, this episode provides the roadmap you need to become the trusted source that AI cites and customers trust.Key Highlights:Intro: The confusion between AEO and GEO.Why the old SEO playbook isn't enough anymore.AEO vs. GEO: Extraction vs. Synthesis explained.The 5 Core Principles for AI Visibility.Specific tactics for Local Business owners.How to measure success in an AI world (Impressions vs. Clicks).The 7-Step Action Plan to implement today.Links & Resources Mentioned:Join the Digital First Group Coaching Membership: nealschaffer.com/membershipContact Neal: neal@nealschaffer.comNeal's Website: nealschaffer.comThe Ask Neal AI Framework: https://podcast.nealschaffer.com/episode/the-asknealtm-framework-7-steps-to-make-ai-sound-like-you-not-a-robotMarcus Sheridan's "They Ask, You Answer" book: https://amzn.to/48MT4PpSubscribe & Review:If you enjoyed this episode, please subscribe and leave a review! It helps me bring you moLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

EP209: Burry: Remember GameStop? Massie J6 Interview, Trump Voids AutoPen, NFL Week 13SPORTSNFL Week 13 -  https://www.nfl.com/news/nfl-week-13-takeaways-what-we-learned-from-sunday-s-11-games CLICKSCME Shuts Down - https://open.substack.com/pub/dollarendgame/p/the-music-stops?r=2gng6&utm_medium=iosSilver $100? https://justdario.com/2025/12/why-silver-can-hit-100-by-march/FDA: COVID Vaccine Deaths in Kids - https://www.nbcnews.com/health/health-news/fda-covid-vaccines-children-deaths-rcna246437 Fauci 100% Part Off Origins Coverup - https://www.zerohedge.com/political/fda-chief-fauci-involved-massive-covid-19-origins-coverGameStop Michael Burry posts about GameStop - https://www.benzinga.com/trading-ideas/movers/25/11/49113442/michael-burry-gamestop-stock-jim-simons-ken-griffin; https://x.com/michaeljburry/status/1993908030430433460?s=46&t=ye-2GyAK2iDh3yT1vKjfJgPOLITICSMassie Interview https://www.theblaze.com/news/assistant-capitol-police-chief-accused-by-rep-massie-of-thwarting-congressional-j6-pipe-bomb-investigation-retires ⁃ ⁃ ⁃ ⁃ ⁃ ⁃ ⁃ ⁃ ⁃ ⁃ ⁃ ⁃ ⁃ J6 Pipebombs w/ Stephen Blake Blaze TV ⁃ ⁃ ⁃ ⁃ ⁃ FBI threatens investigation(VIDEO) ⁃ ⁃ ⁃ ⁃ ⁃ ⁃ ⁃ Bush Video(VIDEO)##About the Sports, Clicks & Politics Podcast SCAPP is a weekly podcast with a Livestream every Monday at 12pm on eastern.  Join hosts Shawn Hannon and Ben Hussong as they separate the latest news from the noise impacting New York State. The podcast has frequent guest interviews for additional perspectives in the worlds or sports, politics and beyond!Follow the show on social mediaFacebook: facebook.com/scappodcastTwitter: @SCAPPodcastFollow Shawn & Ben on social mediaFacebook: facebook.com/hannon44 Twitter: @hannon44Facebook: facebook.com/ben.hussong.3Twitter: @benhussong 

Martin Forde is the co-founder and partner at Highline Brands, a retail brokerage built for modern CPG and emerging brands. As the first sales hire at Dr. Squatch, he helped lead the brand's Walmart launch—which did over $50M in year one and set the foundation for a $1.5B exit to Unilever.In this episode of DTC Pod, Martin shares the full playbook for making the leap from DTC to retail. He breaks down how to evaluate which channels make sense, what buyers actually care about (hint: it's not your brand), how to pitch them, and how to choose the right brokerage partner. He also gets into the operational side: how deals are structured, why retail timelines take longer than most founders expect, and what actually drives velocity on shelf.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. When to consider retail (and when you're not ready)2. Independent retail vs. major retailers: where to start3. The old DTC-first playbook vs. the new hybrid approach4. Understanding your consumer and choosing the right retailer5. What buyers actually care about (hint: category growth, not your brand)6. Three ways to reach buyers: cold outreach, inbound, or through a broker7. Why and when to say no to a retailer8. How brokers work: deal structures, retainers vs. commission, red flags9. The 9-12 month timeline from first conversation to shelf10. Merchandising and digital tactics that drive velocity on shelfTimestamps00:00 Martin Forde's background and experience in CPG03:14 Launching and scaling brands into retail04:20 Key lessons from Dr. Squatch retail rollout07:30 Dr. Squatch's early days and pent-up retail demand09:39 Defining “why retail” and evaluating retail opportunities10:38 Understanding independent retail channels and platforms15:14 Retail supply chain basics: MOQs, case packs, and 3PLs17:46 Testing and iterating supply chain through small-scale channels18:56 Leveraging online marketplaces (Faire, Thrive, Bubble)23:33 Deciding when to break into retail; timing and strategy24:44 Comparing DTC-first and direct-to-retail playbooks29:28 Raising capital, prepping for retail, and first retail sale process30:57 How to approach retail buyers and pitch34:03 Different ways to reach retail buyers: direct outreach, inbound, brokerages39:51 Working with brokers: models, deal structures, and choosing a partner50:29 Preparing retail pitch materials and buyer presentations51:39 Identifying category white space and incremental value54:53 Merchandising and digital tactics for retail success57:06 Where to connect with Martin Forde and closing thoughtsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMartin Forde - Co-Founder of Highline BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

EP208:  MTG to Resign, Massie Wins Bigly with Epstein Files, Jonathan Pollard, NFL Week 12SPORTSNFL Week 12 -  https://www.nfl.com/news/nfl-week-12-takeaways-what-we-learned-from-sunday-s-12-games CLICKSBitcoin & Epstein - https://news.bitcoinprotocol.org/newly-released-emails-link-jeffrey-epstein-funding-to-early-bitcoin-core-development/DOGE No Longer Exists - https://www.reuters.com/world/us/doge-doesnt-exist-with-eight-months-left-its-charter-2025-11-23/?taid=6922f99c3e18440001584d10Candace Owens Alleges Assassination Plot - https://uk.news.yahoo.com/candace-owens-claims-macrons-targeted-201826594.html Israeli Spy John Ballard meets w/Huckabee - https://www.jpost.com/israel-news/politics-and-diplomacy/article-874623Epstein Files to be ReleasedKliplenstein - https://open.substack.com/pub/kenklippenstein/p/epstein-bill-passes-as-top-official?r=2gng6&utm_medium=ios30 Days Unclassified Documents National Security carve outNew SDNY Investigation Worked for Israel - https://www.haaretz.com/israel-news/2025-11-22/ty-article/.premium/netanyahu-bashed-for-sharing-article-alleging-epstein-meddled-in-israeli-election/0000019a-acc5-d83e-a19b-fff576550000Winning Bigly - https://www.politico.com/news/2025/11/17/thomas-massie-trump-jeffrey-epstein-00654214Larry Summers https://www.cnn.com/2025/11/17/politics/elizabeth-warren-larry-summers-harvard-epsteinGroomed Mentee w/Epstein https://www.thecrimson.com/article/2025/11/17/summers-epstein-wing-man-woman-described-as-mentee/Mark Epstein w/Cuomo(VIDEO)Speaker Johnson(VIDEO)Trump unceremoniously signs Epstein bill - https://www.zerohedge.com/political/after-flip-flopping-tantrum-trump-signs-bill-release-epstein-filesDid Trump know Epstein is intelligence?POLITICSPrince MBS w/Trump at WHMTG to resign https://responsiblestatecraft.org/marjorie-taylor-greene-resigns/Swamp always wins##About the Sports, Clicks & Politics Podcast SCAPP is a weekly podcast with a Livestream every Monday at 12pm on eastern.  Join hosts Shawn Hannon and Ben Hussong as they separate the latest news from the noise impacting New York State. The podcast has frequent guest interviews for additional perspectives in the worlds or sports, politics and beyond!Follow the show on social mediaFacebook: facebook.com/scappodcastTwitter: @SCAPPodcastFollow Shawn & Ben on social mediaFacebook: facebook.com/hannon44 Twitter: @hannon44Facebook: facebook.com/ben.hussong.3Twitter: @benhussong 

Digital marketing is the science of being seen and remembered in a world that never stops scrolling. Learn how you can apply a digital marketing strategy to your business today.

Event Objectives:Discuss the latest research findings on media and technology use among children and adolescents.Gain practical guidance on promoting healthy media habits.Claim CME Credit Here!

We'd love to hear from you. What are your thoughts and questions?The conversation explores the impact of Reg CF under Title III of the Jobs Act, focusing on how it democratizes access to capital for founders and provides retail investors with growth stage deal flow. It highlights the strategies investors use to build portfolios and the importance of networking in crowdfunding.Main Points:Reg CF was designed to democratize access to capital.Investors can gain significant upside by investing early.There are investors with extensive portfolios in Reg CF.Networking is crucial for successful crowdfunding campaigns.Retail investors can access growth stage deals.The potential for high returns attracts diverse investors.Strategic outreach can enhance investment opportunities.Understanding the market is key for investors.Investing in multiple deals can mitigate risks.The crowdfunding landscape is evolving rapidly.Connect with Jason Fishman:jfishman@digitalnicheagency.comdigitalnicheagency.comhttps://www.linkedin.com/in/jafishman/https://www.youtube.com/@DigitalNicheAgencyhttps://calendly.com/jfishman/30min?month=2025-09

En el programa de hoy nos acercamos al Centro comercial Augusta para asistir a una de las exposiciones más grandes que se han hecho en torno al mundo de los clicks de Playmobil. Dani Calavera analiza los estrenos más destacados de la semana y con Alberto Guardiola hacemos turismo musical

En el programa de hoy nos acercamos al Centro comercial Augusta para asistir a una de las exposiciones más grandes que se han hecho en torno al mundo de los clicks de Playmobil. Dani Calavera analiza los estrenos más destacados de la semana y con Alberto Guardiola hacemos turismo musical

En el programa de hoy nos acercamos al Centro comercial Augusta para asistir a una de las exposiciones más grandes que se han hecho en torno al mundo de los clicks de Playmobil. Dani Calavera analiza los estrenos más destacados de la semana y con Alberto Guardiola hacemos turismo musical.

En el programa de hoy nos acercamos al Centro comercial Augusta para asistir a una de las exposiciones más grandes que se han hecho en torno al mundo de los clicks de Playmobil. Dani Calavera analiza los estrenos más destacados de la semana y con Alberto Guardiola hacemos turismo musical

From Location to Loyalty — Unlocking Geofencing for Real-World ResultsIn this week's episode, Sacha sits down with Chris Seminatore—founder of GetGeofencing.com and a true pioneer in location-based digital marketing—to unpack how geofencing lets you reach the right people, in the right place, at the right moment.From Navy intelligence and TV production to building a seven-figure agency serving over 1,600+ campaigns and 350+ businesses across the U.S. and Mexico, Chris shares how “unsexy” industries (think plasma centers, funeral homes, political campaigns) quietly crush it when you combine sharp data, empathetic messaging, and relentless experimentation.We dig into:Geofencing 101: what it actually is (beyond Facebook radius ads) and how it works in real lifeThe tech behind it: 13-inch accuracy, satellites, WiFi, RFID, and the same backbone Uber relies onConversion zones: tracking who actually walks into your location after seeing your adWhy “boring” verticals (plasma centers, hospice, legal, politics) often outperform sexy DTC brandsThe Burger King vs. McDonald's playbook—and how challenger brands can steal market share with locationData as the real edge: which locations work, which creatives hit, and how to reallocate budget fastFacebook & search fatigue: why traditional social ads are getting noisier and less trustedThe power of retargeting + multi-channel: why familiarity and repetition still drive most conversionsCopy that converts: using questions, emotion, and empathy instead of clever-but-confusing headlinesBuilding a 7-figure agency with 0 cold outreach: referrals, responsiveness, and radical honestyHow Chris uses AI (including video tools like V0/3) as a creative collaborator—not a magic wand

Join Hannah as she shares expert strategies for building high-converting landing pages in your paid media campaigns. Learn how to tailor your message to specific audiences, make conversions effortless, and continually test and optimize your pages with tools like Microsoft Clarity. Discover actionable tips to enhance headline relevance, improve form interactions, and effectively use social proof to boost your conversion rates. Follow these best practices and transform your landing pages today!00:00 Introduction to Optimizing Landing Pages00:48 Nailing the Message Match02:00 Effortless Landing Page Conversions03:40 Testing and Learning05:03 Recap and Final Tips

EP207:  Thomas Crooks, Epstein Files, Collapse of Trump, J6 Pipebomb Suspect, NFL Week 11SPORTSNFL Week 11 - https://www.nfl.com/news/nfl-week-11-takeaways-what-we-learned-from-sunday-s-13-gamesCLICKSMichael Burry Short - https://www.fool.com/investing/2025/11/10/big-short-michael-burry-wager-ai-nvidia-palantir/ Fuentes Fallout Continues - https://www.realclearpolitics.com/video/2025/11/09/megyn_kelly_and_ben_shapiro_debate_nick_fuentes.htmlMegyn Kelly w/Ben Shapiro(VIDEO)Charlie Kirk - “Go Max”J6 Pipebomb Suspect, Capitol Police - https://www.theblaze.com/news/former-capitol-police-officer-a-forensic-match-for-jan-6-pipe-bomber-sources-sayLived next door to investigative target FBI Whistleblower RetaliationJeffrey EpsteinComey - https://www.zerohedge.com/political/comeys-daughter-reportedly-sought-cut-deal-epstein-smear-trumpMaxwell Pardon - https://thehill.com/homenews/5597856-maxwell-prison-perks-whistleblower/Dems Release emails - https://oversightdemocrats.house.gov/news/press-releases/house-oversight-committee-releases-jeffrey-epstein-email-correspondence-raisingEpstein estate never subpoenaedDischarge Petition - https://www.politico.com/news/2025/11/12/house-epstein-files-vote-00647392; ABC News https://abcnews.go.com/Politics/massie-100-house-republicans-vote-release-epstein-files/story?id=127568864Plasket Coaching(VIDEO) - https://www.zerohedge.com/political/epstein-backfire-intensifies-he-was-live-texting-house-democrat-during-2019-get-trumpTrump is going to expose the Dems! Thought it was a hoax??Trump vs MTGEhud Barak emails leakedThomas Crooks - https://nypost.com/2025/11/17/opinion/fbi-secret-service-butchered-the-thomas-crooks-case-and-invited-conspiracies-we-deserve-the-truth/ ; https://www.zerohedge.com/political/after-tucker-carlson-expose-fbi-director-patel-says-trump-rally-shooter-thomas-crooksTucker gets Google drive metadata Crooks turned anti-TrumpLarge threatening online footprint Willy TepesRod SwansonFBI creates Rapid Response on XAbolish the FBIPOLITICSCollapse of Donald Trump Election 2025Booed on SNF in Washington Photo Op w/Al-Qaeda; hoops(VIDEO) $2k stimmy, 50yr mortgage, 15 yr auto loanLaura Ingram interview(VIDEO)Lowest approval rating; +3 on Election Day/-40 today with under 30sEpstein is a Hoax!! Time for President Vance?Caves on tariffs for some grocery items ##About the Sports, Clicks & Politics Podcast SCAPP is a weekly podcast with a Livestream every Monday at 12pm on eastern.  Join hosts Shawn Hannon and Ben Hussong as they separate the latest news from the noise impacting New York State. The podcast has frequent guest interviews for additional perspectives in the worlds or sports, politics and beyond!Follow the show on social mediaFacebook: facebook.com/scappodcastTwitter: @SCAPPodcastFollow Shawn & Ben on social mediaFacebook: facebook.com/hannon44 Twitter: @hannon44Facebook: facebook.com/ben.hussong.3Twitter: @benhussong 

In this week's episode, Matt and Kenny go FULL CHAOS — sick-day mustaches, serial-killer ancestors, handlebar identities, WWE-style super-fights at 6am, and somehow… some of the best Jiu-Jitsu advice you'll hear all year.This one is absolutely unhinged and absolutely BJJ Balance.

This session is designed to help a client who was using cocaine and wanted to have more control over when and how they use it. They wanted a future where the use was contained. Adam uses references of people that had changed their relationship with cocaine to inspire them. To access a subscriber-only version with no intro, outro, explanation, or ad breaks with just the hypnosis and nothing else, click subscribe. To access all hypnosis-only versions and exclusive subscriber sessions and have invitations to live hypnosis sessions over Zoom, tap 'Subscribe' nearby or click the following link.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://creators.spotify.com/pod/profile/adam-cox858/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Dr. Renée Burton, Vice President of Threat Intelligence from Infoblox, is sharing the team's work on "Deniability by Design: DNS-Driven Insights into a Malicious Ad Network." Infoblox returns with new threat actor research uncovering Vane Viper, a Cyprus-based holding company behind PropellerAds—one of the world's largest advertising networks. The report reveals that Vane Viper isn't just being exploited by criminals but operates as a criminal infrastructure itself, built to profit from fraud, malware, and disinformation through offshore entities and complex ownership structures. The findings highlight the growing convergence between adtech, cybercrime, and state-linked influence operations, suggesting that elements of the global digital advertising ecosystem are now functioning as infrastructure for large-scale cyber and disinformation campaigns. The research can be found here: Deniability by Design: DNS-Driven Insights intoa Malicious Ad Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Renée Burton, Vice President of Threat Intelligence from Infoblox, is sharing the team's work on "Deniability by Design: DNS-Driven Insights into a Malicious Ad Network." Infoblox returns with new threat actor research uncovering Vane Viper, a Cyprus-based holding company behind PropellerAds—one of the world's largest advertising networks. The report reveals that Vane Viper isn't just being exploited by criminals but operates as a criminal infrastructure itself, built to profit from fraud, malware, and disinformation through offshore entities and complex ownership structures. The findings highlight the growing convergence between adtech, cybercrime, and state-linked influence operations, suggesting that elements of the global digital advertising ecosystem are now functioning as infrastructure for large-scale cyber and disinformation campaigns. The research can be found here: Deniability by Design: DNS-Driven Insights intoa Malicious Ad Network Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Dr. Sabba Quidwai explores the deeper cultural implications of AI's evolution from tools to teammates. Using OpenAI's recent personalization shift and the OnlyFans origin story as parallels, she reflects on societal responsibility, educational challenges, and why banning AI is not a solution. Through candid insight and current research, Sabba calls for reflection, redesign, and a commitment to future-focused leadership.Timestamps[00:00:00] The Shift from Clicks to ConversationsHow AI browsers like Atlas signal a fundamental change in how we interact with technology.[00:04:00] The OpenAI Controversy and Culture ClashSabba analyzes the backlash around ChatGPT's personality features and what it says about freedom and responsibility.[00:06:00] Lessons from OnlyFans: When Users Redefine PlatformsA surprising yet powerful comparison showing how user behavior—not company intent—shapes digital culture.[00:14:00] Reports from the Field: The AI Literacy Gap in SchoolsInsights from Oxford University Press and the Center for Democracy and Technology highlighting students' and teachers' lack of AI confidence.[00:24:00] What Bold Leaders Do Differently with AISabba shares leadership lessons from top-performing teams and introduces the Spark Prompting Framework for deeper AI integration.Resources MentionedSam Altman Tweet on ChatGPT UpdatesOxford University Press - Teaching the AI Native GenerationHand in Hand: Schools Embrace of AI Connected to Increased Risk for StudentsExplore More from Designing Schools

Show NotesGuest: Dr. Jeremiah Sturgill — Founder, Sturgill Orthodontics; Co-founder, Go Unicorn Strategy (concierge SEO/SEM for orthodontists).Learn more: https://gounicornstrategy.comWhy another company? A veteran ads/SEO partner (ex-HGTV/Discovery; managed ~$50k/day in Google Ads for a private client) audited ortho sites and found pretty but underperforming builds. Early tests drove measurable gains in qualified Google referrals; the two formalized a boutique service.Boutique by design: Targeting ~20–30 practices so one point of contact knows your brand, market dynamics, and projects end-to-end.Inside-out marketing: Don't pour money into ads until the phones, web forms, and team follow-up are dialed in. Track missed calls (goal: zero), record and review, and role-play quarterly.Feedback loop that works: Ads go live → the team tags outcomes (show/start/no-show) → campaigns are adjusted to favor demographics, keywords, and offers that convert in your market.Budget truth: Tiny spends create noise, not signal. Commit to a test period and a budget that can generate statistically useful data; adjust by market competition (it's a real auction).Brand over commodity: Build a site that sells your culture and trust, not “$500 off aligners.” If your web vibe doesn't match the in-office experience, trust evaporates.Pricing with confidence: If you deliver Four Seasons-level service, don't set Motel 6-level fees. You're not everyone's cup of tea—and that's healthy positioning.Language matters: For out-of-network calls, lead with help (“We can file Delta for you… let's get you scheduled…”) rather than a hard “We're out of network.”AI on the horizon: Jeremiah is building a practice “master prompt” to capture decisions, SOPs, and red-flag handoffs so teams ask the system before they page the doctor.Practical TakeawaysFix the fundamentals first: Fast phones, fast follow-up, and a brand-true website before buying more traffic.Measure what matters daily: Missed calls, call length outliers, and lead outcomes by source—then tune campaigns accordingly.Fund real tests: Set a market-appropriate budget and time horizon; dabbling hides the truth.Sell the who, not the what: Lead with trust, culture, and clarity; avoid commodity framing.Close the loop with training: Quarterly role-play on the hardest questions your team actually hears.MentionedGo Unicorn Strategy: https://gounicornstrategy.comAcquired podcast (Google series)Scheduling Institute (Jay Geier) — phone excellenceDan Kennedy — back-end sales before better adsCliftonStrengths “WOO” — why trying to win everyone over can hurt decisionsFour Seasons/Ritz-Carlton service standards as a pricing/positioning lensPast related episodes: Dr. Jamie Reynolds; Dr. Ben Fishbein.Subscribe to The Burleson Box wherever you listen. ***The Burleson Box is brought to you by OrthoFi:Grow More. Worry Less. Simplify Your Practice with OrthoFi.Did you know that practices using OrthoFi start more patients and reduce financial barriers without adding complexity to their operations? With OrthoFi, you can simplify the insurance and patient financial process, streamline collections, and free up your team to focus on patient care. OrthoFi combines smart technology with patient-friendly payment solutions to help you start more treatment, improve cash flow, and deliver a better overall experience. Patients love the flexibility. Practices love the results.Take advantage of a platform built specifically for orthodontists and dental specialists—helping you manage everything from eligibility verification to automated payment processing in one easy-to-use system. Grow your starts. Increase your efficiency. And reduce the headaches of insurance and collections with OrthoFi.Want to learn more? Schedule a demo today and see how OrthoFi can help your practice thrive.Click below to learn more:OrthoFi.com*** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.burlesonseminars.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this follow-up episode of Building Better Developers, Wes Towers returns to share his hands-on approach to WordPress SEO for developers. From choosing lean tools like Kadence and Rank Math to using AI for faster content creation, Wes explains how developers can simplify design, speed up performance, and stay visible in an AI-driven search world. Key Idea: Smart WordPress SEO for developers isn't about more plugins—it's about clarity, speed, and content that stands out across search and AI platforms. About the Guest — Wes Towers Wes Towers is the founder of Uplift 360, a Melbourne-based digital agency that helps builders and trades turn websites into trusted, lead-generating tools. With over 20 years of hands-on experience, Wes focuses on authenticity, clear strategy, and measurable growth — no fluff, just results. Through his work and podcast appearances, he shares practical insights on niching for developers, SEO, and building trust in an AI-driven world.

In this episode, Vassilis and Marc explore things that caught their attention over the last couple of weeks. Key stories they highlight include:Ehrenberg-Bass Is Probably Right. Until It Isn't. A piece by G Douglas Why marketing's old rules still work in a new world, by Mark Pritchard 7 Focus Areas as AI Transforms Search and the Customer Journey in 2026Love Over Clicks, by Paul WorthingtonFor the marketing moment, Vassilis goes into his experience at the Millennium Alliance, CMO Forum, while concluding with the 'Ad of the week' where Marc details Skip the Dishes latest advertising campaign, highlighting its innovative approach to storytelling and brand positioning.Enjoy the show!TakeawaysEhrenberg-Bass principles are evidence-based but should not be dogma.Creativity is essential in marketing, even in established categories.Mark Pritchard emphasizes timeless marketing fundamentals.AI is reshaping customer journeys and search behaviours.Brand love can lead to economic durability.Skip the Dishes campaign cleverly uses storytelling to eliminate conflict.Marketers must adapt to AI's role in their processes.Emotional surplus can create pricing power for brands.Consistency in brand messaging is crucial across channels.The future of marketing involves collaboration with AI.Chapters00:00 - Introduction to Marketing Insights02:43 - Ehrenberg-Bass Institute and Marketing Principles05:33 - The Importance of Creativity in Marketing08:19 - Timeless Marketing Lessons from Mark Pritchard11:05 - AI's Impact on Search and Customer Journey16:21 - Navigating the New AI Landscape22:00 - The Concept of Brand Love and Emotional Surplus27:26 - Marketing Moment: CMO Forum Insights33:08 - Ad of the Week: Skip the Dishes Campaign

S5:E30 Tired of agencies that overpromise, underdeliver, and burn your cash? Meet Brandon Willington, the straight-talking founder of WhereYou.com.au, who teaches small business owners how to generate their own leads—fast. And profitably. All without losing their minds. From humble beginnings as a broke DJ in Perth to spending $4,000+ a day on ads, Brandon has cracked the code on simple, scalable marketing. He calls it "Chadvertising" no fancy funnels, no endless A/B tests, just basic things done well. If you've ever been burned by a marketing agency (or a couple of them!!) or felt overwhelmed by lead generation, this episode is your wake-up call. Brandon breaks down exactly what works, what doesn't, and how to build a lean, effective ad strategy that you control.

EP205:  Election 2025, Tucker/Fuentes Uproar, SNAP, NBA Gambling Questions, NFL Week 9SPORTSNFL Week 9 -  https://www.nfl.com/news/nfl-week-9-takeaways-what-we-learned-from-sunday-s-12-gamesNBA Gambling Probe UPDATE https://www.hoopsrumors.com/2025/10/nba-investigators-reportedly-never-cleared-rozier-still-looking-at-beasley.html Jontay Porter(case1: 1/26/24; banned for life 4/24)(Ex: $80k-$1.2m)Pled guilty to wire fraud Amar Awawdeh1/30/25 NBA Confirms Terry Rozier under Investigation: NBA did not inform Miami Heat about investigation of Rozier before trade; 2024 leaves game early1/30/25 FreeMoose_NBA Tweets:(MoustafaOmar)(tweets Porter betting slip from 1/22/24)(tweet predicts M**** B******)NBA Free Agency Opens 6/30/25Malik Beasley (1/31/24 Sportsbook flags suspicious activity on prop rebound unders (2.5)bets(smashes the over(6)))Ammar Awawdeh: Porter's gambling debt, NYC deli owner, FacecardsChauncey Billups is co-conspirator 8 in Nothing but BetKevin GarnettTy LueAntonio GatesMob/FedShane Hennen, consensus within gambling world, he's a FedHennen attended LAC at MIA game after traded and after plea deal2011 arrested in cocaine mob trial where admitted to cooporating for a reduced sentence; plea agreement conditions(no alcohol, no betting)2017 DWI arrest; still violating plea agreement Supplied the rigged poker tedhnology for the games Professional serial ratCLICKSBill Gates quits Climate Change - Bill Gates Says We'll Survive Climate Change, World Furious; https://www.zerohedge.com/weather/after-years-climate-doom-propaganda-bill-gates-admits-world-wont-endTucker - Fuentes: both Feds? https://thehill.com/homenews/media/5584094-heritage-foundation-tucker-carlson-nick-fuentes-divisions/ Venezuela - https://x.com/mintpressnews/status/1983362439958704590?s=42(VIDEO)Government Shutdown/SNAP - https://www.npr.org/2025/10/28/g-s1-95189/snap-food-stamps-government-shutdown-november NYS Hochul declares State of Emergency - https://www.lohud.com/story/news/politics/2025/10/30/looming-snap-benefits-nov-1-cutoff-prompts-ny-gov-kathy-hochul-to-declare-food-emergency/86984698007/ POLITICSElections 2025 - https://www.cbsnews.com/news/what-to-know-about-election-day-2025/Local - https://spectrumlocalnews.com/nys/central-ny/politics/2025/10/27/key-races-to-watch-in-new-york-2025-elections ##About the Sports, Clicks & Politics Podcast SCAPP is a weekly podcast with a Livestream every Monday at 12pm on eastern.  Join hosts Shawn Hannon and Ben Hussong as they separate the latest news from the noise impacting New York State. The podcast has frequent guest interviews for additional perspectives in the worlds or sports, politics and beyond!Follow the show on social mediaWebsite: scappodcast.comFacebook: facebook.com/scappodcastTwitter: @SCAPPodcastFollow Shawn & Ben on social mediaFacebook: facebook.com/hannon44 Twitter: @hannon44Facebook: facebook.com/ben.hussong.3Twitter: @benhussong 

Did you like this episode? Dislike it? Ever wonder why your ads get clicks but your phone isn't ringing? In this episode, Mike and Eddie dig into what your conversion rates are actually saying about your marketing. From landing pages that “catfish” visitors to the dangers of clickbait tactics, they break down how to spot — and fix — the real issues behind weak conversions. If you want your law firm's marketing to actually bring in clients, this one's for you.

A local lawyer and content creator tried to bait me into going and eating with the homeless people of Jackson so I can understand their situations better because that's what he does. As if he's the first and only person to ever take the time to have conversations with them and try to hear their stories. 

How do Google Ads and SEO actually work together to grow your private practice? What needs to be in place before you start spending money on ads? How can you […] The post Google Ads: Turning Clicks into Clients with John Sanders | GP 299 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Did you like this episode? Dislike it? In this episode, Marc Cerniglia reveals how gated content can quietly turn casual website visitors into qualified leads. If your law firm is giving away all its knowledge for free, you're missing a huge opportunity to capture contact info and nurture relationships over time. Marc explains how simple downloadable resources, webinars, and lead magnets can fill your pipeline with potential clients who are already interested in what you do.

Send us a textThese are the top 10 CTR videos that show how to get more clicks and grow faster on Amazon. Every clip shows a real way to improve product images, ads, and traffic results. Learn how these click-through rate wins turned weak campaigns into strong performers.Dominate this holiday season with the Ultimate Q4 Playbook for sellers who want real wins: https://bit.ly/46Wqkm3Tired of low traffic and wasted ad spend? Book a strategy call and start building a high-CTR listing today: https://bit.ly/4jMZtxuWant to watch each videos? Here's the list to watch on YouTube:Top 10: Amazon CTR is the FASTEST Way to Grow Brand Sales: https://www.youtube.com/watch?v=BMK71-pslMETop 9: Amazon PPC Uncovered: CTR Secrets, Keyword Myths, and Winning Ad Strategies: https://www.youtube.com/watch?v=Yk-s5GrnIfETop 8: Why CTR is the Most Important Factor in 2023: https://www.youtube.com/watch?v=y2ehC-cZClITop 7: What is a Good Click Through Rate for Amazon PPC? #CTR #AmazonPPC: https://www.youtube.com/watch?v=PShopH19d34Top 6: Why Main Image Affects Sales so Much on Amazon, CTR, Photo Size: https://www.youtube.com/watch?v=I0EaBfH7kZgTop 5: 2x Your CTR on Amazon - Click Through Rate, the Fastest Way to Grow Sales: https://www.youtube.com/watch?v=Nr0tVIfP_tsTop 4: What's a Good/Bad Conversion Rate - Amazon FBA Seller Benchmark: https://www.youtube.com/watch?v=G0782nWvdwMTop 3: From 3% to 9% CTR: How I Optimized My Main Image for Amazon Sales: https://www.youtube.com/watch?v=CRar6bsCzlwTop 2: Best Traffic Tip for Amazon FBA that will get you CLICKS

"In lieu of flowers, please download Greg Cote's podcast." The Phillies' season ended in an instant, and in one of the worst ways possible, but Dan's more focused on the Intentional Walk of Shohei Ohtani. Also, Greg declined to come into work today, Roy may have violated the NHL Press Box "No Jersey" Policy, and Jeremy is paying off his punishment from The Bucket as the viral Arizona Cardinals fan with face paint from Thursday Night Football and it's definitely not racist and I legitimately have no idea why anyone would say it is and they should probably just shut the f*** up and leave Jeremy alone. Today's cast: Dan, Chris, Billy, Jeremy, Mike, and Tony. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this third installment of The Consistency Code Diaries, we dive into a powerful client transformation story featuring Stephanie Lord Johnson, who went from struggling with consistency to creating sustainable change in her life. Key highlights from this episode: Steph's journey through The Consistency Code The pivotal moment that helped her break the cycle of starting over How her definition of consistency evolved to include compassion Practical strategies she used during challenging life periods How this approach differs from traditional consistency methods Whether you're struggling with health habits, boundary-setting, or simply showing up for yourself consistently, this conversation provides both practical wisdom and inspiration that sustainable change is possible, especially in midlife. Have a listen and be sure to share it with another woman who might benefit from the message. You can listen here. MENTIONED IN THIS EPISODE The Consistency Code Book Episode 395: Origin Story: When Frustration Became Innovation Episode 396: Why Midlife Women Struggle with Consistency (and the Science to Fix It) *** ⬇️ Tools to rock your second act. ✅ Start Here: https://graceandgrit.com/start-here/ ✅ The Consistency Code Book: https://graceandgrit.com/book ✅ Listen to the Podcast: https://graceandgrit.com/podcast ✅ Weekly Bit of Grace & Grit: https://graceandgrit.com/rumbleandrise ✅ ️Leave a Podcast Review: https://graceandgrit.com/podcastreview ✅ Rumble & Rise with Courtney: https://graceandgrit.com/readytorumble ✅ Subscribe on YouTube: https://graceandgrit.com/youtube-subscribe ✅ Visit us online: https://graceandgrit.com  #midlifewomen #womenshealth #podcast #confidence #selfleadership #consistency #theconsistencycode