Product Launch for New Product Developers

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The Product Launch blog explores the factors that contribute to extraordinary innovation in product launch and contrast this with the precursors to mediocre results. An optimized launch advocates a Launch Architecture approach to ensure that the proper resources are enlisted and the components can b…

Mark A Hart, NPDP


    • Mar 15, 2015 LATEST EPISODE
    • infrequent NEW EPISODES
    • 3 EPISODES


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    Latest episodes from Product Launch for New Product Developers

    When to finalize product requirements

    Play Episode Listen Later Mar 15, 2015


    To evaluate when most of the product requirements are determined in a specific new product development (NPD) context, evaluate the domain according to the Cynefin framework.

    Agility is a quality and a relative assessment

    Play Episode Listen Later Dec 20, 2012


    Agility is a quality that enables someone to accomplish the desirable. It is a relative assessment.

    Reframing the concepts of product delay and customer requirements in NPD

    Play Episode Listen Later Dec 12, 2012


    Documents that describe "customer requirements" and schedules that spur discussions about "product delay" are artifacts of most new product development processes. Instead of these proxies for success, focus on improving the skills of individual contributors and the quality of their interactions within new product development networks.

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