Podcasts about Agility

What if the moment where the buying decision actually gets made is still the part of the journey we understand the least?Agility depends on seeing what customers actually do — not just what they clicked — and being able to act on it while the promotion is still running.Today we're talking about the gap between where brands are putting their media money and where they can actually see it working. Retail media budgets are climbing, stores are getting reinvested in, and yet the shelf itself remains one of the least instrumented parts of the customer journey. We'll be covering:- Why the surge in retail media spend hasn't automatically produced better measurement.- What it takes to connect a digital impression to what a shopper actually does in the aisle.- How marketing, merchandising, and store operations have to work differently to act on any of it.To help me discuss this topic, I'd like to welcome, Angie Westbrock, CEO at Standard AI.About Angie WestbrockAngie Westbrock brings 20+ years of experience in retail, CPG and tech to her role as the CEO at Standard AI, the retail analytics startup valued at $1B that's helping retailers and brands understand shopper behavior so they can improve the customer experience and their bottom lines. Angie specializes in scaling teams, culture, and business operations to support massive growth. She's bucked the mold of what's expected of women since the start of her career; she was one of the first brewing managers at Anheuser-Busch, one of the youngest women to run a plant at CPG giant Sara-Lee, and helped lead Lyft's global Covid-task force with a young family at home.Angie Westbrock on LinkedIn: https://www.linkedin.com/in/angie-westbrock-a2581111/---------- Resources ---------- Standard AI: standard.aiThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

With trillions spent on digital ads to capture consumer attention, is the most powerful and effective channel for product discovery the one your brand is overlooking?Agility requires brands to move beyond a digital-only mindset and recognize that the modern customer journey fluidly moves between online and offline moments. It means building the capabilities to engage and measure impact in the physical world with the same precision we've come to expect from digital.Today, we're going to talk about the next evolution of retail media and why the physical store, far from being obsolete, is becoming the next great frontier for data-rich, high-impact customer engagement. We'll explore how brands can bridge the gap between their digital strategies and in-store realities to not only drive discovery but create measurable, full-funnel marketing moments.To help me discuss this topic, I'd like to welcome, Matt Eichorn, CEO and Co-Founder and Dilini Fernando, CMO at Freeosk.About Matt EichornVisionary entrepreneur Matt Eichorn has been at the forefront of evolving brand and shopper marketing experiences for the better part of 20 years. As the current CEO, President, and Co-Founder of Freeosk, Eichorn has built a one-of-a-kind technology platform to deliver multi-sensory experiences at scale. His foresight to digitize millions of real-world intent signals in-store, as they happen, is unlocking new insights and shaping the landscape of retail media 3.0 for brands, category managers, and retailers alike.Dilini Fernando is the Vice President, Marketing at Chicago-based Freeosk – the only omnichannel discovery platform with in-store automated sampling. Dilini joined Freeosk in October of 2020 to lead integrated marketing programs, including brand, product and partner initiatives. Prior to Freeosk, Dilini spent ten years at MolsonCoors in brand marketing, digital innovation, new product development, and portfolio strategy. Dilini received her BA from Brown University and her MBA from the University of Chicago. She is a previous recipient of Brand Innovators “40 Under 40”.LinkedIn: Matt EichornAbout Dilini FernandoDilini Fernando is the Vice President, Marketing at Chicago-based Freeosk – the only omnichannel discovery platform with in-store automated sampling. Dilini joined Freeosk in October of 2020 to lead integrated marketing programs, including brand, product and partner initiatives. Prior to Freeosk, Dilini spent ten years at MolsonCoors in brand marketing, digital innovation, new product development, and portfolio strategy. Dilini received her BA from Brown University and her MBA from the University of Chicago. She is a previous recipient of Brand Innovators “40 Under 40”.LinkedIn: Dilini Fernando---------- Resources ----------FreeoskThe Agile Brand podcast is brought to you by TEKsystems.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save!Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia—the wiki for marketing technology.Produced by Missing Link. Hosted on Acast. See acast.com/privacy for more information.

What if the biggest barrier to scaling your retail media investment isn't technology, but a fundamental disagreement on what success even looks like?Agility requires not just adopting new tools, but also being willing to challenge the measurement frameworks we've grown accustomed to.Today, we're going to talk about the nuanced world of in-store retail media measurement and why the old rules no longer apply. Specifically, we'll cover:- Why the standard approach to measuring in-store media, often borrowed from digital, is creating friction and stalling budget growth.- How to create a unified measurement language that aligns brands, retailers, and agencies around a common definition of success.- Practical steps to move in-store media from experimental budgets to scalable, repeatable investments grounded in actual product movement.To help me discuss this topic and ISM and IAB's recent report, I'd like to welcome Paul Brenner, SVP, Global Retail Media and Partnerships at In-Store Marketplace (ISM) and Collin Colburn, Vice President, Commerce & Retail Media at IAB) and Collin Colburn, Vice President, Commerce & Retail Media at IAB.About Paul BrennerPaul Brenner is Senior Vice President of Retail Media and Partnerships with 25+ years of leadership in media, entertainment, and ad tech. He has led innovation in audio and broadcast, driving advancements in audience measurement, in-car experiences, and data attribution, and later scaling in-store audio advertising through strategic growth and partnerships. Known for identifying high-impact technology and revenue opportunities, Paul now focuses on evolving the in-store retail media landscape.Paul Brenner on LinkedInAbout Collin ColburnCollin Colburn serves as Vice President, Commerce & Retail Media at IAB where he leads the Commerce Center of Excellence. In this role, he drives innovation, education, and standards across the commerce ecosystem to help brands, retailers, and technology partners deliver better media opportunities, customer experiences, and business outcomes. Prior to IAB, Collin led Growth and Go-To-Market Strategy at Horizon Commerce and spent over a decade at Forrester, where he pioneered the firm's performance marketing and retail media practice. He partnered with B2B and B2C CMOs to advance their marketing strategies, while also expanding Forrester's Fortune 500 client portfolio. Collin's insights have been featured in The Wall Street Journal, The New York Times, Digiday, and MediaPost. A popular industry speaker, Collin has keynoted global industry events in addition to being a quarterly guest on Bloomberg TV.Collin Colburn on LinkedIn---------- Resources ----------In-Store Marketplace (ISM)The Agile Brand podcast is brought to you by TEKsystems.Read the report mentioned in the show.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save!Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link. Hosted on Acast. See acast.com/privacy for more information.

Laurie Huston joins me for a conversation all about crosses — from what they are (for the non-agility folks), to how she uses her course map and her time walking the course to plan out which cross to use where... and the elements that determine if a cross looks like dancing with your dog or ends in an on-course collision. 

What if the biggest screen in the home could be treated less like a billboard and more like a direct response channel?Agility requires moving beyond the "set it and forget it" mindset of traditional media. It means having the data and the tools to react to performance signals in real-time, whether that's on a social feed or a living room screen.Today, we're going to talk about unlocking the full potential of Connected TV. We'll explore how marketers can move beyond treating CTV as a simple awareness play and start leveraging it as a true performance channel, driven by first-party data and connected to a full-funnel measurement strategy.To help me discuss this topic, I'd like to welcome Alison Clark, GTM/Strategy Lead at AdRoll. About Alison ClarkeAlison Clark is the Head of GTM Sales Strategy for AdRoll. She developed her career building and scaling advertising solutions across digital and programmatic, with a focus on driving real results for clients. She is the AdRoll customer's number one champion to inform CTV product priorities that solve your biggest challenges.Alison Clarke on LinkedIn: https://www.linkedin.com/in/alison-clark-7566265/---------- Resources ---------- AdRoll: https://www.adroll.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In Episode 111 of the Cybersecurity Readiness Podcast Series, Dr. Dave Chatterjee is joined by Bruno Lecoq, CEO of BEMO, to examine the gap between executive intention and operational security reality in small and medium-sized organizations, and what it costs when resource trade-offs, unclear ownership, and optimism bias quietly undermine programs that look sound on paper.Drawing on his nearly sixteen years at BEMO and twenty years at Microsoft before that, working with companies of 10 to 1,000 users across multiple verticals, Bruno argues that the recurring failure point is rarely the tools; it is the absence of clear ownership, aligned resources, and sustained discipline. The conversation moves through why IT alone cannot own security, how the function's reporting line shapes whether it is treated as a cost center or a strategic capability, and a detailed walk-through of a SOC 2 "fire drill" scenario that Dr. Chatterjee analyzes through his Commitment–Preparedness–Discipline (CPD) Framework.The discussion also covers how BEMO uses AI-driven log review and unannounced tabletop exercises to keep clients honest about their true readiness, why Bruno turns away prospects who treat compliance as a paperwork exercise rather than a genuine security commitment, and why he believes cybersecurity and compliance, approached the right way, are a competitive advantage rather than a cost of doing business.To access and download the entire podcast summary with discussion highlights - https://www.dchatte.com/episode-111-closing-the-gap-between-leadership-intention-and-operational-security-reality-a-cpd-lens-on-smb-cybersecurity-governance/Connect with Host Dr. Dave ChatterjeeLinkedIn: https://www.linkedin.com/in/dchatte/ Website: https://dchatte.com/Books PublishedThe DeepFake ConspiracyCybersecurity Readiness: A Holistic and High-Performance ApproachArticles & Cases PublishedChatterjee, D. (2026). The Cryptographic Reckoning: Why Quantum Readiness Begins with Agility, Not Algorithms, The INFORMS Analytics Magazine, June 26, 2026Chatterjee, D. (2026). The New Digital Fragility: How AI-Enhanced Cyber Threats Are Reshaping Operational Resilience, The INFORMS Analytics Magazine, March 4, 2026Chatterjee, D. (2026). Root: Automating the Remediation Gap, Ivey Publishing, Jan 7, 2026.Ramasastry, C. and Chatterjee, D. (2025). Trusona: Recruiting For The Hacker Mindset, Ivey Publishing, Oct 3, 2025.Chatterjee, D. and Leslie, A. (2024). “Ignorance is not bliss: A human-centered whole-of-enterprise approach to cybersecurity preparedness,” Business Horizons, Accepted on Oct 29, 2024.Isik, O., Chatterjee, D., and Lourenco, D.A. (2024). “Getting Cybersecurity Right,” California Management Review — Insights, Accepted for Publication, July 8, 2024. Chatterjee, D. (2023). “Mission critical – How American Cancer Society successfully and securely migrated to the cloud amid the pandemic,” I by IMD, March 13, 2023.Chatterjee, D. (2022). “Preventing security breaches must start at the top,” I by IMD, September 28, 2022, Institute for Management Development, Lausanne, SwitzerlandChatterjee, D. (2022). “Making Cybersecurity Readiness Mainstream,” Executive Blog Post, NETSPI, March 1, 2022Benz, M. and Chatterjee, D. (2020). “Calculated Risk? A Cybersecurity Evaluation Tool for SMEs,” Business Horizons, available online from May 4, 2020Chatterjee, D. (2019). “Should Executives Go To Jail Over Cyber Attacks,” Journal of Organizational Computing and Electronic Commerce, Vol 29, Issue 1, pp. 1-3.Abraham, C., Chatterjee, D., and Sims, R. (2019). “Muddling through cybersecurity: Insights from the U.S. healthcare industry,” Business Horizons, July 2019.

What happens when your e-commerce platform treats your most valuable professional clients like everyday consumers?Agility means looking past a platform's out-of-the-box features and building an experience that reflects how your different customer segments actually do business.This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Learn more at www.officeofexperience.comToday, we're talking about the complexity of building a single e-commerce experience for two very different audiences. Specifically, we'll explore:- Balancing the distinct needs of B2B and B2C audiences on a single digital storefront.- Knowing when to lean on an e-commerce platform's native capabilities versus when to invest in custom development to close critical experience gaps.- Integrating physical retail and showroom data, like real-time local inventory, into a seamless digital experience.To help me discuss this topic, I'd like to welcome, Jenna Kennedy, Senior Director, Client Strategy & PMO at Office of Experience and William Webster, General Manager, Guy Gunter Home.Jenna Kennedy on LinkedIn: https://www.linkedin.com/in/jennabkennedy/---------- Resources ----------: https://www.officeofexperience.comThis episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Uncertainty at work is everywhere—from AI shifts to layoffs to constant change. But how you respond to it can shape your career. In this episode, Lauren sits down with executive coach Liz Tran to explore AQ (Agility Quotient)—the skill of navigating change with confidence. You'll learn how to understand your response to uncertainty and build the mindset to adapt.You'll learn:Why AQ matters more than IQ or EQ in today's workplaceThe 4 Agility Archetypes—and what yours says about youSimple ways to respond (not react) when things feel uncertainShow NotesWeekly Newsletter Sign-Up: http://bit.ly/37hqtQW Guest Resources:Quiz: https://liz-tran.com/Book: https://liz-tran.com/aq-book/ Instagram: https://www.instagram.com/liztranwrites/ Career Contessa ResourcesBook 1:1 career coaching session: https://www.careercontessa.com/hire-a-mentor/ Take an online course: https://www.careercontessa.com/education/ Get your personalized salary report: https://www.careercontessa.com/the-salary-project/ Sponsors:Start your free trial at shopify.com/careercontessa today.Take back control of your business today. Open a Found account for FREE at Found.com. Found is a financial technology company, not a bank. Banking services are provided by Lead Bank, Member FDIC. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For about a decade, a customer data platform's job was to be the place your customer data lived. What happens to that job when the most valuable thing a system can do goes beyond remembering and evolves to deciding and acting?Agility, in a category that's been declared dead more than once, isn't chasing whatever the market renames itself this quarter. It's being able to change what your product does without losing the thing your company is actually good at.Today we're going to talk about what it takes to evolve a category from the inside. Specifically:- Why fifteen years of data infrastructure turned out to be an advantage rather than baggage to shed.- What actually changes — in the product and in the company — when a system stops solely storing customer data and starts acting on it.- Where the line sits between a marketer steering an agent and a system running on its own.This conversation also kicks off a four-part series we're running this week with the product team at Treasure AI: four leaders, four vantage points: the vision, the roadmap, the operational reality, and the design.To help me start it off, I'd like to welcome Rafa Flores, Chief Product and Growth Officer at Treasure AI.About Rafael FloresAs a proud immigrant from Honduras, Rafael's journey is rooted in three core values passed down from his family: the power of education, treating everyone with dignity—no matter their background—and lifting up the next generation. Once he was an wide-eyed kid with big dreams, and today, he's living them. He's dedicated his career to scaling SaaS companies from startup spark to high-growth success. At Meltwater, he played a key role in driving product innovation and market readiness that led to a successful IPO. At Datanyze, he led strategic initiatives that culminated in an acquisition by ZoomInfo—boosting their data intelligence footprint. At ARM, he spearheaded innovation in Retail SDK and IoT, opening new frontiers in connected experiences. And at 6sense, he led all automation, data, and AI-powered products, building inclusive teams and solutions that empower GTM leaders to sell smarter. At Treasure Data, he helped orchestrate a landmark $600M acquisition by ARM and secured record-breaking funding for the Customer Data Platform. Now, he's back—leading Treasure Data into a new era of intelligence and automation built for scale. It's more than a comeback; it's a homecoming. This is a team he deeply believes in—brilliant, driven, and purposeful. Beyond tech, he's a devoted father of three and married to a registered nurse whose compassion and strength inspires him every day. My expertise lies in product strategy, CDPs, data privacy, and scaling GTM solutions—from agile startups to Global 2000 enterprises. He's passionate about solving hard problems with technology, driving sustainable growth, and mentoring rising product leaders. As a member of the Forbes Technology Council, he aims to share insights, spark dialogue, and help shape the future of innovation—one conversation, and one leader, at a time.Rafael Flores on LinkedIn---------- Resources ---------- Treasure AIReach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad creditCheck out the Treasure AI Studio sandbox for yourself.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

Examining Agility PR's AI tools, media database, and pricing model — plus why relying solely on traditional PR might limit your brand's visibility. Multi-channel strategies can deliver more consistent results beyond journalist outreach. To learn more, visit https://presscable.com/insights/agility-pr-features-pricing-alternatives-is-this-ai-pr-tool-worth-it/ PressCable City: London Address: 15 Harwood Road Website: https://presscable.com

Your first agility competition can feel like a huge leap, but it doesn't have to be overwhelming.In this episode, Jess and Kert take a deep dive into everything you need to know before stepping into the ring for your first agility trial. From preparing your dog and getting comfortable with a new environment, to managing nerves, walking the course and dealing with those inevitable first-competition mishaps, they share practical advice and plenty of personal experience.They discuss why exposure and mock trials can be so valuable, how arriving early can help both you and your dog settle, what to take with you on competition day, and why the right clothing and footwear can make a bigger difference than you might expect.They also explore the mental side of competing, including how to handle mistakes, keep your focus on your dog, reward the things that go well and avoid letting one moment define your entire experience.And perhaps most importantly, Jess and Kert talk about enjoying your first trial rather than chasing perfection. Watching other competitors, volunteering, getting to know the agility community and simply soaking up the experience can all help build confidence for future competitions.Your first run only happens once, so record it, learn from it, and enjoy it. It might become a memory you'll cherish far more than you realise at the time.

What if the AI tools you bought to make your team faster are quietly making that team harder to coordinate?Agility depends less on how quickly you adopt new technology and more on how well you understand the work that technology is supposed to improve.Today, we're going to talk about:- The operational costs buried inside customer-facing work — and why they're so hard to see, let alone measure.- Why layering more automation onto a coordination problem often makes the problem worse.- What it takes to build AI into core workflows so that efficiency and customer experience improve together instead of trading off against each other.To help me discuss this topic, I'd like to welcome, Kevin Yang, Director of AI at Front.About Kevin YangKevin Yang is the Director of AI at Front, the only customer operations platform built for B2B complexity, where he leads the company's AI strategy across automation, analytics, and customer insight. His work is grounded in the belief that the most valuable business intelligence lives inside customer conversations. At Front, Kevin is building AI systems that operate within real workflows—helping over 9,000 businesses better understand what their customers are saying and translate those insights into action with full visibilityKevin joined Front through the acquisition of Idiomatic, the AI-powered voice-of-the-customer platform he founded and led as CEO. Earlier in his career, Kevin worked in frontline support while building his first company, EAT Club, a leading virtual cafeteria serving over 1,000 companies, including Google, Netflix, and Tesla. Kevin Yang on LinkedIn: https://www.linkedin.com/in/yangkevin/---------- Resources ---------- Front: https://www.front.comFront is a customer operations platform that helps organizations manage customer communication across email, chat, voice, SMS, and other channels in one place. The platform is designed for teams handling complex customer relationships, where resolving an issue often requires coordination across multiple people, systems, and departments.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What happens to a brand when the story it tells about its AI adoption moves faster than the results it can actually show?Agility isn't about telling that story faster. It's about being able to change what you say — repeatedly, as the technology changes — without losing the thread of what your company is actually for.Today, we're going to talk about the widening gap between AI ambition and business reality, and what that means for enterprise marketing leaders. Specifically, we'll cover:- The shift from selling an AI vision to proving tangible value.- How AI is pushing marketing into closer alignment with product and revenue.- What it takes to build trust — inside the company and out — when the outputs of AI systems are hard to explain.To help me discuss this topic, I'd like to welcome, Mark Abramowitz, Chief Marketing Officer at Dataiku.About Mark AbramowitzMark Abramowitz is Chief Marketing Officer at Dataiku, The Platform for AI Success. In his role, he oversees global brand and demand strategy, and is responsible for building awareness of Dataiku as the platform that unifies people, governance, and AI systems to deliver real results at scale.Mark brings extensive experience scaling enterprise platform businesses. Prior to Dataiku, he served as SVP of Product and Solutions Marketing at ServiceNow, leading product marketing as the company scaled from $6 billion to nearly $11 billion in revenue and spearheading the launch of Now Assist—the fastest-selling product in ServiceNow history. Before ServiceNow, Mark spent 15 years at Salesforce and 5 years as SVP of Product Marketing for Service Cloud.Mark Abramowitz on LinkedIn: https://www.linkedin.com/in/markabramowitz/---------- Resources ---------- Dataiku: https://www.dataiku.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if the real risk in your AI adoption plan isn't that the pilot fails — it's that it succeeds, and you still can't get it into production?Agility isn't how fast you can launch a pilot. It's whether the organization can absorb what works and still behave like one company while it does.Today, we're going to talk about moving enterprise AI from theory to practice in customer experience. Specifically, we'll cover:- What separates an AI pilot that scales from one that quietly stalls.- How to govern AI agents proportionately — enough accountability to be defensible, not so much that nothing ships.- How to tell a program that's creating business value from one that's simply handling volume.To help me discuss this topic, I'd like to welcome, Kevin Lee, CTO at NiCE.About Kevin LeeKevin Lee serves as Chief Technology Officer and Key Pursuits Leader at NiCE, where he leads the company's technology vision and its most strategic customer engagements by aligning platform capabilities, AI strategy, and architectural vision to deliver differentiated outcomes.Kevin joined NiCE in 2021 and has held multiple leadership roles across the company's digital and go-to-market organizations. He founded and scaled the Customer Service Automation team, transforming it into a cornerstone of NiCE's growth strategy. He has played a pivotal role in many of NiCE's most competitive and highimpact pursuits, shaping both technical and commercial strategy across global opportunities. Prior to his current role, Kevin served as Global Head of Digital Sales & Strategy, where he led the growth of NiCE's digital portfolio and helped customers transition into the self-service era. With more than 15 years of experience in cloud and software sales, Kevin brings a comprehensive approach to account strategy, technical storytelling, and executive engagement. Kevin Lee on LinkedIn: https://www.linkedin.com/in/thekevinlee/---------- Resources ----------Coca-Cola FEMSA, NiCE: https://www.nice.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

Insider Program: https://www.jochumstrength.comJochum Strength Gear: https://www.bonfire.com/store/jochum-strength/1:1 Consults: https://calendly.com/jochumstrength/consultInstagram: https://www.instagram.com/austinjochum/Rival Nutrition: Use code JST20 for 20% off at https://rstr.co/rivalnutrition/jstSam Crain joins the podcast to talk small-sided games, contact prep, football performance, and building a training environment that actually looks and feels like sport.Sam breaks down how his time at Rhode Island with Coach Leach changed the way he viewed agility, contact prep, and offseason football training. Instead of running dead 5-10-5s and L-drills forever, he started using competitive, alive, game-based drills that force athletes to react, solve problems, and compete.We get into how to progress small-sided games, when to add more people or more decisions, how to use the OODA loop in training, why tracking wins and losses changes intensity, and how these drills build confidence in second- and third-string players.Sam also explains JMU's contact prep progressions, how they use Catapult data, fly 10s, approach jumps, VBT, Perch, Zurcher competitions, quarterback training, system-specific football prep, and how to think about Devo athletes in season.00:00 Sam Crain joins the podcast03:00 The red-pill moment with small-sided games09:00 Progressing football movement drills12:30 OODA loop and decision-making16:00 Tracking wins and publishing matchups20:00 Catapult data and weekly running demands22:30 Contact prep progressions32:00 Blending traditional lifting with creative training39:00 KPIs, fly 10s, jumps, and sprint work54:30 In-season training and Devo athletesExtras:Make training competitive, make it alive, and give athletes problems worth solving.

Don’t miss the AI partnership revolution Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this episode, Vince Menzione sits down with Amit Sinha from WorkSpan and Marc Monday from ServiceNow to dissect the rapid evolution of AI-native partnerships and the shifting dynamics of the channel ecosystem. They explore how the hyperscaler co-sell model has transformed into a complex strategy of asymmetrical collaboration that demands unprecedented speed, simplicity, and scale from publishers. By integrating AI agents to orchestrate workflows, manage high-risk renewals, and automate low-dollar deals, companies can activate their sellers and drive explosive, exponential growth in their partner programs. https://www.youtube.com/watch?v=ZP4cFBcCI9Q Key Takeaways The partner channel is no longer just a piece of the strategy; it is the entire strategy for winning in 2026. Modern co-selling is an asymmetrical collaboration where publishers must often do more than fifty percent of the heavy lifting. Implementing AI agents within partnerships can lead to massive revenue impacts, such as a 24% higher lift on renewals for companies like Boomi. True scaling requires moving beyond traditional time-and-materials consulting toward outcome-based frameworks for customers. Activating sellers through continuous AI-driven account orchestration is the ultimate key to unlocking exponential ecosystem growth. The market is moving faster than ever, necessitating that partner enablement and roadmaps shift to agile, sprint-based cycles rather than long-term rigid plans. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags AI native, ecosystem shifting, hyperscalers, Work Span, ServiceNow, lifecycle incentives, cloud native, consumption led, DocuSign, Gong, Boomi, workflow orchestration, asymmetrical collaboration, CRM integration, marketplace private offers, high propensity, seller activation, agentic solution, outcome based consulting, LLM control tower. Transcript Amit Sinha and Marc Monday Audio Episode [00:00:00] Marc Monday: We have to be soup drop dead simple and we’re gonna talk about that nice. In this world. It has to be simple. Even though under the covers it’s very complicated, [00:00:10] Vince Menzione: you can feel it happening. The ecosystem is shifting beneath us. The way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:21] Vince Menzione: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi, own your host. And each week I sit down with leaders at the intersection of technology, partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:43] Vince Menzione: It is the strategy because being in the room [00:00:46] Marc Monday: changes everything. Let’s start. [00:00:52] Vince Menzione: And, uh, two incredible friends up on, uh, up on stage. But I think I’m just gonna have my, one of my first friends come up. Amit Sinha from Work Span, a great, great friend and supporter. We’ve been together since the beginning, since the very first ultimate partner in Dallas when we commandeered Microsoft facility. [00:01:12] Amit Sinha: Yeah, [00:01:12] Vince Menzione: you have a little bit that you’re gonna share first and then we’re all gonna come join you. [00:01:16] Amit Sinha: Absolutely. And [00:01:17] Vince Menzione: then we’re gonna have my other great friend, mark Monday on us on stage with us as well. So yeah, [00:01:21] Amit Sinha: what a privilege. Uh, what a privilege. Vince, you do an amazing job as a community and, uh, incredible. [00:01:27] Amit Sinha: Shout out to Alexandra. Uh, we work together at Cisco talking about lifecycle incentives across the whole lifecycle. So amazing work done there as well. So. Very quickly, I’m gonna talk to you about AI native partnerships. A quick motivation. That’s me. Of course, we are using Nano banana to cover that. [00:01:45] Amit Sinha: That’s me looking up a Yellow Pages. I will date myself. That’s, uh, McDonald’s coming to India and me looking up, uh, the nearest McDonald’s, right? And this is me now booking Uber Eats Ma and I had this real experience yesterday night. I flew in from Sapphire in Orlando and I was hungry. Ma said, let’s, let’s get Uber Eats. [00:02:06] Amit Sinha: And we had a great. De this is digital native, right? We had no idea the world would transform this way, but completely new ways of working. Okay. Um, and, uh, another great experience that Mike, my co-founder and CEO seated the back half, I spent a decade at SAP, uh, doing hana, which was a database product, but it was on premise. [00:02:28] Amit Sinha: We had these racks and our whole gig was actually take an amazing HANA database with this server mounted, deployed. Wow. The CIO and the CFO, that this is the most amazing thing. And they would not say, Hey, you can’t take that box away, because it’s such a good insight that I get for my, uh, analytics product, right. [00:02:47] Amit Sinha: So that’s the old way. And look at us. We are all cloud native, right? Cloud has gotten to a place where it’s not just about infrastructure, running things and meters and stuff like that in a scalable way. It is a also source of innovation. New capability, new business model, consumption led business model. [00:03:07] Amit Sinha: Whole new way of working, right? So this comes to the new world now, what does AI need to look like? We heard all the amazing speakers talk about, uh, you know, the promise of ai, right? But you have a choice. Uh, you have a choice to do it yourself or, uh, especially as partnership professionals, right? When you do it yourself, you have this chat bots and stuff that you get from all the major. [00:03:33] Amit Sinha: You can always get more productive, but that’s about half an hour saved. The bar is too low there. So this is an amazing piece of, uh, research put together by all the experts. Vince, thank you for doing that. Uh, we had Jay McBain lend his voice as well. We had Rob Moyer with all his, uh, decades of, you know, insight and wisdom as to what would the future with AI look like, uh, encapsulate in that. [00:03:57] Amit Sinha: So go ahead, take a picture. Uh, this is not gated. Um, beautiful piece of content has also new insights from leading firms. AI native, I would dare say frontier firms who are like DocuSign or Gong who are really pioneering AI native partnerships, Boomi, and how they’re powering their renewal business case across AWS Google and Microsoft Marketplaces. [00:04:21] Amit Sinha: Uh, this really talks about that. And here, uh, this is the thought leadership that we bring to the table. And again, this is not a vendor pitch. This is, you know, as you elevate from the low bar about making yourself productive where you’re cut and paste, uh, into a chatbot, your context so that you can get a better co-sell email out there. [00:04:40] Amit Sinha: You DIY, this thing. But if you think of working with works span, these are three things that you should think about. First is imagine instead of cut and paste, you have your entire partnership context right there. And because the context is there, the right better together story, the right case study, the right partnership documents, the right opportunity and accounts that intelligence not only informs you, but also your team in a, in an extended way, and even your partnership in an extended way that’s fully automated. [00:05:13] Amit Sinha: Second is it’s not just informing you or sensing you, it is also acting. And I think this is where there are, you know, death by a thousand cuts if happening in the world where all this time gets taken up, right? But if you have an agent that scales in ly, whether you are big mature partnership, you got lots and lots of accounts and opportunities to cover, the agent can do that. [00:05:36] Amit Sinha: Or if you’re a new partnership, how do you get to market quickly? With the right assets, the right get to market content. This can work both ways. And lastly, how do you secure this partnership is done in trust. So you should have an agent for every partnership, uniquely your partnership with Microsoft, your partnership with ServiceNow, your partnership with uh, AWS and Google. [00:05:59] Amit Sinha: They all get a different agent. And the point here is these agents can work in a circle of trust and the boundary that gets established. So via work span, come talk to us outside. And with that, Vince, let’s uh, bring Mark along. Come on, mark. [00:06:17] Vince Menzione: Alright. I am gonna have you and then Mark, uh, yeah. Want mark in the middle? [00:06:22] Marc Monday: Oh, uh oh. [00:06:24] Vince Menzione: So, uh, let me move over so I get back to the picture slide. Look at those two handsome gentlemen up there. Uh, thrilled to have you Mark as well. Uh, for those of you who don’t, because you’ve been, you were just in Boca with us this Yeah. This winter. [00:06:39] Marc Monday: That’s right. [00:06:40] Vince Menzione: And, uh, tell us about your new role at ServiceNow. [00:06:43] Marc Monday: Well, I have the absolute privilege of leading the partner channel at ServiceNow. Yeah. Um, it’s comprised of our partner programs, our program gives and gets, and importantly our five routes to market, our consulting and implementation partners, our resell partners, our service provider partners, our hyperscaler partners, and importantly our build partners. [00:07:03] Vince Menzione: I love it. I love it. So let’s talk about the partner programs and why they’re so critical to ServiceNow right now. [00:07:08] Marc Monday: I think in this world scale is everything, and so this profession has always been a bit mercurial and a little bit of a black box for organizations. What does the partner team do? What does that look like? [00:07:21] Marc Monday: But what we have to continue to do is explain, this is your force multiplier. Working together in collaboration helps you scale beyond your individual numbers. And that’s really the thing that we’re focused on is how do we drive that? And I have three big things that we have to focus on is we have to be sup, drop dead simple, and we’re gonna talk about that [00:07:40] Vince Menzione: nice. [00:07:41] Marc Monday: In this world, it has to be simple. Even though under the covers it’s very complicated. We have to be incredibly fast. Agility is the key in this very moment. And then as I said, with that becomes the scaling element and the force multiplier. [00:07:56] Vince Menzione: And you have spent many, you, well, we both worked at Microsoft together. [00:07:59] Vince Menzione: It’s [00:07:59] Marc Monday: true. [00:07:59] Amit Sinha: Way back way. [00:08:00] Marc Monday: I feel like you’re punking me having me right before lunch. Like I remember back at Microsoft, you did something to me, so I’m gonna have you right before lunch. [00:08:07] Vince Menzione: It’s, no, it’s really terrific to have you. But, uh, so yeah, you, you mentioned about like the change and the specificity and the clarity around it. [00:08:16] Vince Menzione: Amme you have, uh, broken the model, so to speak, working with ServiceNow, right? Yeah. You went from being a traditional. I’ll call it co-sell Engine Marketplace Company. Uh, tell us, tell us, tell us about the innovation that’s going on in the room. We’re working with ServiceNow. [00:08:31] Amit Sinha: Absolutely. Uh, when you think of co-sell, the first mine goes to just co-sell with the hyperscalers, right? [00:08:36] Amit Sinha: Because they kind of pioneered and started this in a unique way. We, of course, got started with Microsoft eight years ago, doing not just co-sell and P two P, but since then AW S and Google right. You would be surprised to know that we do about 10% of AWS sales through work, expand co-sale. Right. Just [00:08:53] Vince Menzione: wow. [00:08:53] Amit Sinha: But that’s where we started. Where we ended up is really looking at all partner types and all motion types and. Mark and I disagreed and he, he really pushed me hard on this. Yeah, and the point here is if you look at your build partner motion, it’s also a co-sell. You build, then you co-sell and go to market, [00:09:11] Vince Menzione: right? [00:09:12] Amit Sinha: If you think about your services partners, right? You have a product. They have amazing last mile services and digital transformation. Uh, capabilities, and again, there’s a coastal motion there. So where we world works span eventually was not just coastal with hyperscalers, but across all partner types. And Mark, thank you for pushing us on that. [00:09:31] Amit Sinha: Yeah. And being a pioneering partner on works span with us. I really appreciate [00:09:34] Marc Monday: this. It was a fun rumble we got there. [00:09:37] Vince Menzione: So why does it matter now for ServiceNow specific? [00:09:40] Marc Monday: Yeah. I mean the reality is, um, I’m gonna say something provocative. We’re, we’re all friends. Yeah. Um, Cosell iss probably a misnomer. It’s not a 50 50 coequal relationship. [00:09:53] Vince Menzione: Yeah. You don’t walk in together holding it back. [00:09:55] Marc Monday: It’s asymmetrical collaboration. I love that. And I want to put the stake in the ground. The co-sell motions that have been created by the hyperscalers are wonderful. The pipe has been opened, but the reality is the publisher. Has to do a lot of the work and the systems are there, but the key is not just connecting into partner center as an example. [00:10:16] Marc Monday: Yeah. But building your own infrastructure and processes. That’s where the magic comes together, and that’s where we really drive scale. And so if we approach co-selling is asymmetrical collaboration and recognizing that you probably need to do more than 50%. When a, when a a team collaborates on co-authoring a book, it’s not like someone’s writing every other word, and it’s exactly 50%. [00:10:40] Marc Monday: Or if a pilot, a co-pilot is with a pilot on a plane, they’re not doing exactly 50% of the work’s, [00:10:46] Vince Menzione: right? No. [00:10:47] Marc Monday: This asymmetric approach requires that we do a lot of the work on our side. Yeah. And that’s where AM and team have really helped us a ton. [00:10:55] Vince Menzione: And ServiceNow was known as a ticketing solution back in the day. [00:10:58] Vince Menzione: Right. And you’ve kind of, I mean, it it, it started that way. [00:11:01] Marc Monday: We have a wonderful heritage 20 plus years Yeah. Of workflow orchestration. Yeah. And in a diggen world, what are we really doing? We’re orchestrating workflows, and importantly, we need to govern those workflows and we need to sequence them in a meaningful way. [00:11:17] Marc Monday: And so our vision of a control tower across any hyperscaler, any LLM, any workflow, any system of record, any time, that’s the key to everything. [00:11:27] Vince Menzione: And so now you’ve taken the work span approach and driven it across what I see, like taking, taking this. This stack, we’ll call it. Yeah, the tower. Yeah. And then applying all of the methodologies and best practices on what we’ve called co-selling and ecosystem orchestration, essentially is what it really is. [00:11:46] Amit Sinha: Absolutely. [00:11:46] Vince Menzione: Yeah. [00:11:47] Amit Sinha: Yeah. And we are thrilled to partner with ServiceNow on this. So ServiceNow, as you guys know, uh, release their CRM product. So we got in at the ground floor on that opportunity and with the now assist agents as well. What we’ve really built is an integration between work span as a platform. [00:12:03] Amit Sinha: And ServiceNow, CRM as well. So if anybody is using that all the way from ServiceNow opportunities to Marketplace private offers, you can a genetically do that. Of course you can do it on Salesforce Hub, spot and Dynamics, but now ServiceNow is an additional option on that. I wanna really double click though, mark, on your point around asymmetry around this, when we say six to seven partners are gonna surround the end customer, right? [00:12:27] Amit Sinha: Yes. They will come at different points in time. Yes. Right? And they will also have different roles to play. So just as you think of a team, right? A soccer team for that matter, or a football team, pick your analogy right. Not everybody’s equal. Right? There’s always a qb. There’s always somebody who holds the prime on the deal. [00:12:45] Amit Sinha: There’s always a role to play. [00:12:46] Marc Monday: Yeah, [00:12:47] Amit Sinha: and I think what’s beautiful about our partnership here is when you look at it applied to services partners, it’s about building billion dollar businesses around ServiceNow, using their competency, but knowing the kind of joint accounts you need to go pursue in order to. [00:13:03] Amit Sinha: You know, burn down their inventory or, or co-sell alongside. If it’s the build partner, it’s about attacking an industry vertical or a joint account there. Right? So knowing very intelligently who to partner with and when to bring them on is the AI orchestration that is key in this partnership [00:13:19] Vince Menzione: here. Yeah. [00:13:19] Vince Menzione: So important. ’cause you, it isn’t single threaded this, this asymmetrical approach. [00:13:24] Amit Sinha: Right. So [00:13:25] Vince Menzione: incredible. You just ha you just finished your big event. I was hoping I did spare Share with us a little bit of your perspective on what’s been changing and how your ecosystem is evolving. Uh, I had Jen Odes in the studio. [00:13:38] Vince Menzione: That’s right. As you know, back in the fall. Fall, go back and watch it again. Yeah, it’s available. Great. Great podcast interview. Yeah. And you’ve been on stage at our events before and we’ve had that as a podcast, but take us how things are changing from the partner type perspective. We have MSPs in the room. [00:13:53] Vince Menzione: I know MSPs are, I know again, hands on the steering wheel. So important, right? Yeah. This technology is so complex. How are you thinking about ecosystem in your role? [00:14:03] Marc Monday: Yeah, I said earlier it’s about simplicity, speed, and scale. Yeah. Last week we had our big customer event knowledge, and on the first day we had our partner event. [00:14:13] Marc Monday: I think the biggest thing that’s happening right now is the pace of change is a bit overwhelming at times. And keeping pace with that is super critical. So what we’ve tried to do and what we announced last week was a lot of investment in giving our channel partners the exact same tools that we use in our business, right? [00:14:32] Marc Monday: So we were really focused on. Um, delivering business value. And so we took our, the solution that we use or the tools that we use for, um, delivering, uh, business value through our partners. It’s an assessment tool. Um, we’ve syndicated that to our partners. We’ve made that available. We also put a little bit of a stake in the ground around what do customers expect right now? [00:14:56] Marc Monday: Um, the time and materials business is gonna be under a tremendous amount of pressure. Some studies are predicting that it could be. Compressed by as much as 30% customers are looking for outcome based. Yeah. Um, they may stop on that journey and, and have something that’s fixed fee. But the reality is everyone is expecting value from the, the technology that they buy, and particularly from an agent perspective. [00:15:21] Marc Monday: We really leaned in on that and published what I think is a pretty good framework mm-hmm. For, um, outcome-based consulting. And we had a couple partners co-author that with us, which was really wonderful. Nice. Um, and it was a nice piece of co-creation and I think I’m seeing more and more of that where we’re co-creating with our partners in ways that we’ve never done before. [00:15:41] Marc Monday: And then I think importantly, security and reliability, um, and managing risk increasingly will be important. In an agentic world, we call it a control tower. We made two fairly big acquisitions in the last several months in terms of both the front door and the back door in terms of securing with the calls that are going into that agent or from that agent. [00:16:04] Marc Monday: To your various data sources. And so for us trying to bring that all together with our strong history of workload flow, orchestration, and then importantly, governance, security, and risk, uh, in the environment today, when you have the potential for hundreds of thousands or even millions of agents touching your core systems of record, [00:16:24] Vince Menzione: how are you thinking about both tiering your partners and also enabling your partners? [00:16:30] Marc Monday: Yeah, I think this is also an, an an area where I’d love to benchmark with y’all, um, because, you know, historically most of us built a fairly robust learning plan for our partners. You’d have a certification and then you would have a competency, and then you, maybe you’d have a wrapper around that competency. [00:16:48] Marc Monday: And it would take a long time, maybe 12 or 18 months to get to that highest level of certification. And it was incredibly robust and that’s wonderful. But when the roadmap is moving so fast that we’re releasing weekly, monthly, and every 90 days, does that type of training still hold water? So I’m proposing that we have both a volume view of how many trained individuals can we get as quickly as possible, and then value. [00:17:16] Marc Monday: And so we don’t want to lose this rich history, what I would describe as the rear view mirror, how we got here, but we also need to approach the windscreen, the windshield, where are we going and what is that opportunity? Yeah, so we have to go a little bit faster when it comes to enablement, [00:17:32] Vince Menzione: so. You, you were in a partnership, you, you call it a built on partnership. [00:17:37] Vince Menzione: Is that, is that the approach that [00:17:38] Amit Sinha: Yeah. ServiceNow has an ISV program called The Built On Partnership. Built On [00:17:41] Vince Menzione: Partnership, yeah. [00:17:42] Amit Sinha: Uh, so we sign onto that program, great accelerators to build lot of coaching and help to build on the ServiceNow platform. It’s not just the CRM integration, where it’s the opportunities and orders. [00:17:54] Amit Sinha: And by the way, this is the best platform or order management out there. So if you think of, uh, of your, if you are a MSP or consulting partner, building orders for your customers, now you want them to land on the marketplace, right? You wanna build that highway. Think of work span, right? So that’s where we came in and we said that if we look at the large number of channel partners, MSPs, who need to do that and are using ServiceNow as a platform to do it, can they genetically do it right from the now CRM? [00:18:24] Amit Sinha: Yeah, so that’s why we came in. The three big use cases we saw, number one was renewals. You talked about Alexandra doing it. Renewals is so [00:18:31] Vince Menzione: important. Yeah. [00:18:32] Amit Sinha: Oh my goodness. If you think about the renewals playbook [00:18:34] Vince Menzione: was so huge, [00:18:35] Amit Sinha: six months, nine, you know, uh, 90 days out, you wanna build that playbook. Mm-hmm. In an agent way when you reach out. [00:18:43] Amit Sinha: And by the way, you heard, uh, die Talk about 462 billion of uncontested Cloud commits out there. Yep. You want your high risk renewals to go against the high propensity to buy accounts. Right. So imagine that matchmaking, if you were to do it humanly, it’ll take you days. If you had an agent to do it like the now assist agent, it can just be done like that. [00:19:06] Amit Sinha: So that was the first use case we went after. Nice. The second one was the low dollar automation. We all have businesses that we land, right? Sub 50 K deals, so we have inside sales teams calling on those customers all day long. So now imagine a Gentech solution where you take all those low dollar deals and again, tie to the marketplace. [00:19:26] Amit Sinha: How can you have express private offers, right, from your opportunities? So those were the two use cases that we went after first and boy, uh, we got some amazing results, [00:19:36] Vince Menzione: I bet [00:19:36] Amit Sinha: for one of these companies, Boomi, we showed that 24% higher lift on renewals. That’s like hundreds of millions in impact just in one year alone. [00:19:46] Vince Menzione: And using AI internally as obviously you’re an AI company. Yeah. How are you thinking about how’s the impact of AI helping the partner function within ServiceNow? [00:19:54] Marc Monday: I, I think there’s this really wonderful opportunity right now where in the short term, we’re taking busy work out of the partner management profession. [00:20:05] Marc Monday: Um, partner managers historically have spent a lot of time chasing data and chasing information and really acting as an ombudsman for the partner within the organization. That work is very quickly. Getting identified. That’s phase one. The thing I’m actually a little more excited about is when it can expand the horizon to have different types of conversations, expanding the partnerships, expanding the multi-partner oppor opportunities. [00:20:29] Marc Monday: That, for me is the next phase, but we, I believe we are the most progressive when it comes to using AI on ourselves and really trying to take the profession to the next level. [00:20:40] Vince Menzione: Nice. Well, I was gonna, I was gonna, I want to go back to the platform again. ’cause you, you’re, you’re starting, you, you mentioned renewals, you’re mentioning some of the success. [00:20:50] Vince Menzione: What else can you point to on the success side, [00:20:52] Amit Sinha: there’s some, uh, amazing research that Sam here has done, uh, with all the data that Wepan has. So we looked at close to a million opportunities and, uh, looked at all the companies doing well. And we actually tabulated how many sellers are engaged on co-sell, not the partnering team, but how many end sellers. [00:21:11] Amit Sinha: This shows the extent of the transformation that the company has gone through, and what we found was amazing. If more than 50% of your sellers have engaged on 10 or more deals, your ecosystem is exponential. It doesn’t need the kind of the doctoring or the prod or the push to kind of say, Hey, use partners. [00:21:31] Amit Sinha: The sellers get it themselves, right? So we, we did this analysis and found like, wow, how can we then get sellers to activate? And the bottleneck that we found was. That there are not enough partner managers to assist every seller in the world. I think that seller activation is the unlock that AI can do. [00:21:50] Amit Sinha: Imagine if you have a partner agent sitting on every account and every opportunity 24 by seven, right? As the world changes, as the world evolves, as the solutions come in. As you know, market events happen. These agents are listening, positioning the right. One of those six partners, or all six partners for that matter, in front of people. [00:22:10] Amit Sinha: So I feel like that that big unlock is seller activation. Yeah. So if all partner managers do with ai, next is one. Of course, get yourself skilled up and yourself productive. But next, direct it to your own internal sales teams and get them activated on your partnerships because that’s where you will move the revenue lever the fastest, in my opinion. [00:22:30] Vince Menzione: Fantastic. What advice do you have for whether they be ISV partners or other partners in the room? ’cause we have partners of all types here. Yeah. What would you have, what would you say to them that need to do differently or better? [00:22:43] Marc Monday: Yeah. [00:22:44] Vince Menzione: Starting today, [00:22:46] Marc Monday: I, I don’t wanna be a broken record, but I would just say go faster. [00:22:48] Marc Monday: However fast you think you’re going, it’s not enough. Yeah. Um, the reality is I think Bill McDermott says like, the market’s never been this fast before and it will never be this slow again. Oh. The reality is this is the pace we run at, and the only way we can run at this pace is if we have the agents doing much of the work for us. [00:23:09] Marc Monday: So I would say go faster. The second thing I would say is automating a bad process is a bad process. So really go and interrogate the workflow that you’re actually thinking about identifying. I’ve seen too many instances from partners and partnerships where you’re taking a bad process and you’re trying to build automation. [00:23:29] Marc Monday: Go back and deconstruct it or start fresh blank piece of paper. Um, again, to my metaphor of the rear view mirror and the wind screen, like it’s, we should honor the past. We’ve done a wonderful job in the last 30 years of building all of this stuff. It’s just not built for this speed. So we need to really stay focused on what’s in front of us. [00:23:49] Vince Menzione: We talked a little bit earlier in one of the other sessions about the playbook and the three year plan, and then maybe moving to sprints. That’s right. How are you, how are you thinking? Are you thinking along the same lines? A [00:23:59] Marc Monday: hundred percent. Uh, we need to move at the pace. Sorry, I’m, we need to move at the pace that the roadmap is moving. [00:24:05] Marc Monday: So if we’re doing weekly, monthly, and quarter releases, we don’t wanna whipsaw the channel. We have to be careful of that. But the reality is, if we’re pivoting our product strategies or release strategies on a quarterly basis. We have to have that same level of agility. That’s where the people who’ve grown up in this profession taking really complicated stuff and making it simple is so critical. [00:24:26] Vince Menzione: Ami, you touched on AI’s role in the partner function. But let’s expand on that. What, what’s it gonna look like in two years? If AI becomes, will it replace the partner function? What, what do you see happening? [00:24:38] Amit Sinha: Absolutely not. I think, uh, we are seeing this evolution and, and you can see the parallels in the engineering organization. [00:24:44] Amit Sinha: When Claude Cursor came along, you saw engineering completely transformed as to how products are now built. How they are, how product managers write PRDs, how engineers actually code this, you know, code the scaffolding all the way to the user experience, how it’s tested. Everything has fundamentally changed. [00:25:01] Amit Sinha: So if you went and asked the engineering leader, how will your role change? Right? Imagine answering that question today, right? It’s fundamentally different. I feel like it’s coming to every function. Whether you want it or not, it’s coming to every function. And the partnership leader will look like the partnership operator that Rob talks about. [00:25:19] Amit Sinha: Yes. It’ll be about orchestrating real time relationships at the account level, at the opportunity level, and being a hands-on person. Uh, i, I would say even at the leadership level or down to partner managers, how can you cover the breadth of accounts and opportunities that’s out there to, for you to prosecute? [00:25:36] Amit Sinha: It’ll not look like I’m managing a partnership. It’ll not look like, Hey, I have to offer an MDF. It’ll not look like, Hey, let’s do A QBR, you know, and get all the teams engaged because that’ll be too late essentially. So this operator perspective is what’s gonna change just as it changed in engineering, it’s gonna happen in partnerships [00:25:56] Vince Menzione: perspective as well. [00:25:57] Marc Monday: Big plus one on what Rob’s talking about. I, I, I’m a big fan of that and I love this idea of using what’s happening in the developer world as an analog for where we’re going. Yeah. Um, I met a product manager last week and she was saying that she was producing 30 or 40 product requirement docs every week. [00:26:14] Marc Monday: Um, that’s remarkable output and she can only do that because of the way she’s leveraging ai. The same will be true for a partner manager, a 10 x, a 20 x, a 30 x on each individual once we get to that stage, and it will happen very quickly. [00:26:29] Amit Sinha: Yeah. Imagine putting a hundred joint account plans together in a day. [00:26:33] Amit Sinha: Yep. [00:26:33] Vince Menzione: Right. Incredible. [00:26:34] Amit Sinha: Imagine putting like five connections on an opportunity just surrounding your deal right now. Right. Doing that. [00:26:41] Vince Menzione: I couldn’t even, I, I couldn’t even imagine. I know you couldn’t even imagine when we were back in the days we were running PAMs and Yeah, totally. Those resources, what they had to do and what’s all totally automated today. [00:26:52] Marc Monday: It. It’s true, it’s true. I was, um, I was bemoaning this, I’ve been on the road a lot lately and I was like telling my wife, like, I long for the days where you have one meeting and you go, you know, you go to New York and you do a two hour QBR and you go to a nice dinner and then maybe you walk around Central Park. [00:27:06] Marc Monday: The reality is you’re doing a hundred of those every single day. It’s a different era. That’s where we need to get the tools to work for people. [00:27:15] Amit Sinha: Mark, I love your analogy around the rear view mirror versus the windshield. Mm-hmm. You have to see through the windshield. [00:27:20] Marc Monday: We do. We do. It’s amazing. Don’t be afraid. [00:27:23] Marc Monday: I, I mean, I would just say do not be afraid. Be excited. We in this room, get to lead the path. Yeah. It is an absolute privilege. [00:27:32] Vince Menzione: So insightful, gentlemen, you’ve been incredible to be on stage with today. Uh, I we have a le a little less than a minute. I was hoping maybe if there was like one question we could take. [00:27:42] Vince Menzione: I got John with a mic and then it’s lunchtime after this, so [00:27:48] Marc Monday: ask on because he can be more pithy. [00:27:50] Vince Menzione: Yeah. [00:27:55] Vince Menzione: Well, you’re both are gonna be around here. I hope [00:27:57] Marc Monday: we will be here. [00:27:58] Vince Menzione: Mark didn’t have you got to sleep in your own bed last night? [00:28:00] Marc Monday: Uh, yeah. It was a long day, but yes. I thank you for, it was very late. Thank you so much. Let’s put this on the record. Marks down. We’re having the event in Bellevue. That was great. [00:28:09] Marc Monday: We’re gonna [00:28:09] Amit Sinha: bring it back. We’re gonna bring it back to Bellevue. [00:28:12] Marc Monday: Seven mile commute is the best trip that I’ve had in many, many weeks. [00:28:17] Amit Sinha: Thank you. Well, thank you, gentlemen. It [00:28:19] was [00:28:19] Marc Monday: incredible. [00:28:20] Vince Menzione: Thanks for listening to the Ultimate Partner Podcast. If today’s conversation resonated, share it with a partner leader in your network. [00:28:28] Vince Menzione: Subscribe where you listen, and head over to the Ultimate partner.com for show notes related content and the resources for this episode. And if you haven’t already, now’s the time to register for the Ultimate Partner Live event in Reston, Virginia, [00:28:44] Marc Monday: October [00:28:45] Vince Menzione: 26th through October 28th. Until next time. Keep showing up in the rooms that matter because being in the room changes everything.

Jose Martinez, Global Chief Data Officer at Coca-Cola FEMSA, says customers don't experience an AI system's mistake as a data problem — they experience it as a company that doesn't know them. Recorded live at Ai4 at the Venetian in Las Vegas, he and Greg Kihlström get into what has to be true underneath before AI systems can act on your data at all.A data foundation AI can act on is a different thing from one that produces reports. Martinez on what actually separates the two, and why a company can have working dashboards and still not have the foundation an automated decision requires.Across many markets and millions of points of sale, consistency is the constraint — not speed. Agility isn't really about moving faster; it's being able to change repeatedly without the company starting to contradict itself. Martinez on what keeps decisions consistent as more of them get automated.Foundational data work has to be justified without a campaign-shaped payoff. How to make the case internally when the return doesn't show up as a lift number, and what enterprise leaders can use instead.About Jose MartinezJose De Jesus Martinez Camara, MS, PMP, is an innovative executive currently serving as the Global Chief Data Officer at Coca-Cola FEMSA. Previously, he served as the Americas Head of Data & Analytics at Nissan North America for Finance, with a dual track record as well as Chief Information Officer.With over 20 years of experience driving organizational excellence, Jose specializes in managing complex IT portfolios and commercializing technology products across the consumer goods, automotive, finance, entertainment, and consultancy sectors. He is a visionary professional known for aligning technology initiatives with long-term business objectives and fostering Agile and DevOps cultures.In his current global role at Coca-Cola FEMSA, he leads the enterprise data strategy, governance, and advanced analytics capabilities to drive digital transformation and value creation at scale. Prior to this, as Americas Head of Data & Analytics for Nissan Finance, Jose oversaw the data landscape across Mexico, Canada, and the United States, ensuring strategic alignment with corporate needs. Jose Martinez on LinkedIn---------- Resources ----------Coca-Cola FEMSAThe Agile Brand podcast is brought to you by TEKsystems.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save!Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Greg and I are deep into a 72-hour fast and feeling surprisingly sharp, focused, and strong. We talk about bringing sprinting, jumping, agility, and real-world athleticism back into our training, why recovery matters more as we get older, and how we plan to stay capable enough to keep up with our kids. We also cover travel plans, real estate ideas, bodybuilding prep, Diesel's recovery, and the latest Brick by Brick action. Greg Mahler is also a lifetime natural bodybuilder, and can be followed on Instagramhttps://www.instagram.com/ketogreg80/Register For My FREE Masterclass: https://www.ketobodybuilding.com/registration-2Get Keto Brick: https://www.ketobrick.com/Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQ

What if the 'winning' variation from your A/B test is actually the wrong choice for the majority of your audience?Agility requires shifting from a mindset of finding a single 'winner' to one of continuous learning and adaptation for every customer interaction.This show is brought to you by Eikona, an agentic marketing system for retention teams that produces double-digit uplifts from email and SMS channels by automating A/B testing. Using GenAI to send the right content to the right user, at the right time. Eikona. End generic marketing. Learn more at www.eikona.ioToday, we're going to talk about:- Moving beyond the limitations of traditional A/B testing with reinforcement learning.- How AI can be used to dynamically optimize and personalize customer experiences in real time, not just find a single best-fit.- The practical impact of AI on marketing roles and how to structure teams for a future of human-machine collaboration.To help me discuss this topic, I'd like to welcome, Nir Weingarten, CEO & Founder at Eikona. About Nir WeingartenNir Weingarten is the Co-Founder and CEO of Eikona, a start-up which is using generative AI and reinforcement learning to transform lifecycle marketing. A published AI researcher with a master's degree in machine learning from Reichman University, Nir spent over a decade leading multi-disciplinary technical and product teams in the fields of AI, data and performance.Nir Weingarten on LinkedIn: https://www.linkedin.com/in/nir-zvi-weingarten/---------- Resources ---------- Eikona: https://www.eikona.ioWe're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

077 Building stamina is a process. Working to increase the dog's workload over time and looking for ways to reduce their cognitive load during events will improve their performance inside and outside of the agility ring. Join the conversation in my free community: https://www.fxagilityschool.com/signup

Are you struggling to take your company to the next level despite having the right systems in place? In this episode of The Leverage Podcast, marketing expert turned healing coach Jen Thompson shares how to scale your business by identifying and overcoming self-limiting beliefs. If you want to achieve true business growth, the secret might not be a new software tool, but rather looking inward to heal your inner child. Many high achievers hit a roadblock in their careers because they unconsciously get in their own way. While traditional consulting focuses heavily on operations and staffing, sustainable scaling requires deep personal development and emotional intelligence. Jen explains how her background in running a marketing agency helped her realize that internal blocks like imposter syndrome often sabotage strategic plans. We also dive into how modern tools like artificial intelligence act as an accelerator for agile teams, allowing entrepreneurs to delegate tedious tasks and focus on creative vision. By pairing automation with a healthy mindset, you can quickly scale your business without losing your peace or sanity. Learn why not all money is good money, how to avoid shiny object syndrome, and why letting your team fail forward is the ultimate shortcut to success. If you need a VA to take the busywork off your plate, pop a time on the calendar here: https://bit.ly/4z0rwlO Personal development for entrepreneurs Overcoming imposter syndrome Emotional intelligence in leadership Website: jensillygirlpsygirl.com Phone: 517-862-6671 00:00 - Introduction to Guest Jen Thompson 01:10 - Shifting from Operations to Inner Child Healing 02:45 - The Value of Having Coaches and Mentors 04:03 - Using AI and Automation to Build Agile Teams 06:12 - Identifying the Ideal Client and Roadblocks for High Achievers 07:38 - The Role of Emotional Intelligence and Maturity in Leadership 08:33 - Finding True Leverage and Agility in Business 09:50 - Overcoming Shiny Object Syndrome and Easy Button Traps 12:21 - Learning the Hard Way: Why Not All Money is Good Money 15:11 - What Entrepreneurs Consistently Underestimate About Capacity 16:10 - Current Tech Trends and the Future of AI Integration 19:19 - Lightning Round: Favorite Business Books, Habits, and AI Tools 22:45 - The Visionary vs. Integrator Dynamic 23:57 - Closing Thoughts: The Importance of Failing Forward #BusinessGrowth #MindsetCoaching #TheLeveragePodcast #ImposterSyndrome #Entrepreneurship #BusinessScaling #AIInBusiness

Is the biggest threat to your market share a traditional competitor, or is it a wave of thousands of hyper-specialized small businesses powered by accessible AI?Agility requires not just adapting to change, but also understanding the forces driving it at every level of the market. This includes recognizing how the barriers to entry for starting and scaling a business have fundamentally changed.Today, we're going to talk about the powerful, often overlooked engine of the economy: small business. We'll explore how a new generation of entrepreneurs is leveraging sophisticated, accessible technology to compete, and what enterprise leaders can learn from their nimble approach to growth, automation, and customer engagement.To help me discuss this topic, I'd like to welcome, Patricia Rollins, Executive Director of Growth Marketing at Thryv.About Patricia RollinsPatricia Rollins is Executive Director of Marketing at Thryv, a global AI-powered marketing platform for small and medium-sized businesses. Inspired by her roots as the daughter of small business owners, Patricia's career has focused on equipping entrepreneurs with the technology and tools they need to thrive. A career-marketer and growth architect, she led the worldwide performance marketing team that launched IBM Watson and spearheaded digital marketing campaigns and events at Oracle CX Cloud. Patricia also accelerated the adoption of emerging technologies at Smartsheet, Typeform and Wellsaid, an AI text-to-speech provider. Known for blending creativity with data-driven strategy, she builds momentum for technologies that expand what's possible.Patricia Rollins on LinkedIn: https://www.linkedin.com/in/rollinspatricia/---------- Resources ---------- Thryv: thryv.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In Episode 110 of the Cybersecurity Readiness Podcast Series, Dr. Dave Chatterjee is joined by Dr. Varin Khera, Co-Founder and Chief Technology Officer of SecStrike and Head of Asia Pacific at Yarix, to examine how frontier AI models have shifted the offense-defense balance in cybersecurity, and why the annual or semi-annual penetration test — long treated as a reliable baseline control — can no longer keep pace with adversaries who reason adaptively, chain misconfigurations across dozens of systems, and build their own attack playbooks in real time.Dr. Khera, who sits on both sides of the AI arms race — building EchoStrike, SecStrike's AI-driven, model-agnostic “symbiotic penetration testing” platform, while also advising enterprise clients through Yarix on how to defend against that same class of technology — walks through how frontier AI differs from the automation that preceded it. Using a locksmith analogy, he explains that older AI tools executed a fixed playbook, while frontier models construct the attack path themselves, discovering and exploiting misconfigurations a once-a-year human-led test would never have the time or reach to find. The conversation details the architecture behind EchoStrike: Crimson Nexus, a persistent, fingerprint-based knowledge engine that learns from past human decisions; the Red Engine, which orchestrates and executes validation actions; Recon, which continuously maps external attack surfaces; and the patent-pending Adaptive Threat Validation (ATV) engine that ties the components together and escalates high-judgment decisions to a human reviewer before any high-impact action is taken.Analyzed through Dr. Chatterjee's Commitment–Preparedness–Discipline (CPD) Framework, the episode also addresses how security leaders should frame the case for continuous validation to the board — not as a technology purchase, but as a decision about whether to close a known and growing risk — and closes with a rapid-fire exchange on the misconceptions, governance gaps, and accountability questions defining this next phase of AI-driven offensive and defensive security.To access and download the entire podcast summary with discussion highlights - https://www.dchatte.com/episode-110-when-the-attacker-builds-the-key-frontier-ai-and-the-future-of-continuous-penetration-testing/Connect with Host Dr. Dave ChatterjeeLinkedIn: https://www.linkedin.com/in/dchatte/ Website: https://dchatte.com/Books PublishedThe DeepFake ConspiracyCybersecurity Readiness: A Holistic and High-Performance ApproachArticles & Cases PublishedChatterjee, D. (2026). The Cryptographic Reckoning: Why Quantum Readiness Begins with Agility, Not Algorithms, The INFORMS Analytics Magazine, June 26, 2026Chatterjee, D. (2026). The New Digital Fragility: How AI-Enhanced Cyber Threats Are Reshaping Operational Resilience, The INFORMS Analytics Magazine, March 4, 2026Chatterjee, D. (2026). Root: Automating the Remediation Gap, Ivey Publishing, Jan 7, 2026.Ramasastry, C. and Chatterjee, D. (2025). Trusona: Recruiting For The Hacker Mindset, Ivey Publishing, Oct 3, 2025.Chatterjee, D. and Leslie, A. (2024). “Ignorance is not bliss: A human-centered whole-of-enterprise approach to cybersecurity preparedness,” Business Horizons, Accepted on Oct 29, 2024.Isik, O., Chatterjee, D., and Lourenco, D.A. (2024). “Getting Cybersecurity Right,” California Management Review — Insights, Accepted for Publication, July 8, 2024. Chatterjee, D. (2023). “Mission critical – How American Cancer Society successfully and securely migrated to the cloud amid the pandemic,” I by IMD, March 13, 2023.Chatterjee, D. (2022). “Preventing security breaches must start at the top,” I by IMD, September 28, 2022, Institute for Management Development, Lausanne, SwitzerlandChatterjee, D. (2022). “Making Cybersecurity Readiness Mainstream,” Executive Blog Post, NETSPI, March 1, 2022Benz, M. and Chatterjee, D. (2020). “Calculated Risk? A Cybersecurity Evaluation Tool for SMEs,” Business Horizons, available online from May 4, 2020Chatterjee, D. (2019). “Should Executives Go To Jail Over Cyber Attacks,” Journal of Organizational Computing and Electronic Commerce, Vol 29, Issue 1, pp. 1-3.Abraham, C., Chatterjee, D., and Sims, R. (2019). “Muddling through cybersecurity: Insights from the U.S. healthcare industry,” Business Horizons, July 2019.

For the last two decades, the primary question for marketers has been "How do we rank on Google?" What happens when the primary question becomes "How do we become the answer for an AI?"Agility requires not just adapting to new tools like AI, but fundamentally rethinking the systems and organizational structures that support them. It's a shift from optimizing channels to engineering a connected growth engine for the entire business.This show is brought to you by Moburst, an award-winning digital marketing agency leading how brands succeed in the age of AI.Moburst helps brands grow through data-driven strategies across app marketing, media buying, creative, and Answer Engine Optimization (AEO), helping you win visibility in AI-powered search and generative engines. Everything they do is built to connect brands with the right audience and drive measurable growth. Learn more at moburst.com.Today, we're going to talk about the significant disruption AI is causing not just to marketing tactics, but to the very foundation of how customers discover and interact with brands. This isn't about a new channel to manage; it's about the emergence of a new operating system for marketing, one that demands a move from siloed activities to integrated systems, from Search Engine Optimization to Answer Engine Optimization, and a new way of thinking about the teams we build.To help me discuss this topic, I'd like to welcome, Gilad Bechar, CEO at Moburst.Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if the most valuable customer acquisition channel you're ignoring is the one you've always written off as just a discount tool?Agility requires not just adapting to new customer behaviors, but fundamentally re-evaluating long-held beliefs about which channels drive growth and which ones are merely a race to the bottom.Retailers are making big moves into the cashback ecosystem.Today, we're going to talk about the shifting economics of customer acquisition and how they are causing many brands to rethink their channel strategy. To help me discuss this topic, I'd like to welcome, Carolina Paradas, GM, North America at ShopBack.Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What happens when the thing evaluating your brand isn't a person — but an agent shopping on their behalf, one that doesn't respond to a great story and doesn't care how your homepage makes anyone feel?Agility has usually meant adapting faster than the market. This is a different kind of adaptation: the audience itself is changing shape, and the brands that handle it well will be the ones that adapt without becoming unrecognizable in the process.Today, we're going to talk about:- What actually changes for a brand when autonomous agents enter the discovery and purchase path- Creating content that holds up to an agent's evaluation without flattening into sameness- Closing the AI capability gap inside marketing teams — and what that unlocksTo help me discuss this topic, I'd like to welcome, Rachel Thornton, CMO Enterprise at Adobe.About Rachel ThorntonRachel Thornton is committed to helping businesses create amazing customer experiences at the intersection of marketing, creativity and AI. As Chief Marketing Officer for Adobe's enterprise business, Rachel is responsible for Adobe's global enterprise Creativity & Productivity and Customer Experience Orchestration marketing.Rachel develops marketing, messaging, positioning strategies and activations that expand awareness of Adobe as the world's best marketing and AI platform for delivering brand-changing customer experiences. Her team amplifies Adobe's unique enterprise story in ways that energize, celebrate and empower CMOs and experience makers worldwide.Rachel has more than 25 years of experience in B2B technology marketing, having held leadership roles at Amazon/AWS, Salesforce, Cisco Systems and Microsoft. She has deep experience building and scaling enterprise marketing, customer acquisition, and self-service revenue contributions.Rachel Thornton on LinkedIn: https://www.linkedin.com/in/rhthornton/---------- Resources ---------- : adobe.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

When digital payments can feel like a commoditized utility, how do you build a brand that's seen not just as a processor, but as a strategic partner?Agility requires more than just speed; it demands the ability to innovate within complex regulatory frameworks while simultaneously building and maintaining unwavering customer trust.Today, we're going to talk about the unique challenge of building a resonant brand in the highly competitive and technical world of FinTech. We'll explore how to translate complex capabilities into a compelling narrative that builds trust and drives growth.To help me discuss this topic, I'd like to welcome, Alexandra Westfal, Chief Marketing Officer at COLIBRIX ONE.Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

(Insight Meditation Society - Retreat Center) Practicing awareness, wisdom and flexibility in moments of ease and imperfection alike

(Insight Meditation Society - Retreat Center) Practicing awareness, wisdom and flexibility in moments of ease and imperfection alike

(Insight Meditation Society - Retreat Center) Practicing awareness, wisdom and flexibility in moments of ease and imperfection alike

In an era where personalization is king, can a brand truly be sustainable, or are we just using new technology to fuel the same old consumption patterns?Agility requires a willingness to challenge established business models and integrate new technologies not just for efficiency, but for purpose. It demands we rethink the entire value chain, from production to the end of a product's life.Today, we're going to talk about the intersection of artificial intelligence, sustainability, and retail. We'll explore how technology isn't just a tool for optimization, but a catalyst for building entirely new, purpose-driven business models that challenge the status quo of consumerism.To help me discuss this topic, I'd like to welcome, Anya Cheng, CEO at Taelor. About Anya ChengAnya Cheng is the Founder & CEO of Taelor, an AI-powered men's clothing subscription service promoting sustainable fashion. A Silicon Valley entrepreneur, she has been recognized among "Girls in Tech 40 Under 40" for her expertise in tech product management and marketing. Anya played a pivotal role in launching Facebook and Instagram Shopping at Meta, led new business expansion at eBay, and helped grow McDonald's global food delivery. She also shaped Target's mobile commerce and has led teams in AI, product management, UX, and marketing across Fortune 500 companies. Her work has earned 20+ prestigious awards, including the Webby Award for Best Shopping App, Best Mobile App Award, and The Communicator Award. A best-selling author, adjunct professor, and two-time TED speaker, she lectures at Northwestern University and 500 Global and is a sought-after keynote speaker. Anya's award-winning venture, Taelor, won first place at Draper University's Startup Competition and was named a Startup to Watch by Bay Area Inno. She holds a Master's in Integrated Marketing Communications from Northwestern University and an MBA from the University of Chicago Booth School of Business.Anya Cheng on LinkedIn: https://www.linkedin.com/in/anyacheng/---------- Resources ---------- Taelor: https://www.taelor.aiThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What happens to digital asset ownership when the cryptography proving that ownership can no longer be trusted? In this episode of Tech Talks Daily, I speak with Yoon Auh, cofounder of BOLTS Technologies, about quantum computing, blockchain security, and the need for crypto agility. Yoon brings an unusual perspective to the subject. Before moving into applied cryptography, he spent years building and operating high performance trading systems at firms including Credit Suisse, Goldman Sachs, Geode Capital, and Magnetar Capital. Yoon explains that blockchain ownership ultimately depends on digital signatures and public keys. Most major blockchain systems use variants of elliptic curve cryptography because it has historically offered speed, compact signatures, and dependable protection. However, sufficiently powerful quantum computers could eventually challenge the mathematics supporting that protection. The risk does not begin when such a quantum computer arrives. Yoon describes how attackers can collect encrypted traffic today, store it, and attempt to decrypt it later. This creates an immediate concern for governments, financial institutions, and businesses holding information that must remain private for many years. We also discuss QFlex, the post quantum ready API developed by BOLTS Technologies. The company describes its approach as cryptographic logistics, allowing different cryptographic methods to be selected at the transaction level. Yoon argues that a small payment and a multimillion dollar asset transfer should not automatically receive identical protection, particularly when stronger cryptography may require additional processing, storage, and cost. Another concern is uncertainty around the available post quantum algorithms. Yoon explains that cryptographic methods can survive years of examination before a weakness is discovered. His argument is that organizations need the ability to change algorithms quickly if one becomes vulnerable, rather than making a permanent choice and hoping it survives every new attack. The conversation also examines digital asset sovereignty. Who decides how a transaction is protected: the platform, the protocol, or the asset holder? BOLTS Technologies believes that choice should return to the holder, while QFlex aims to provide that control without hard forks, network downtime, or protocol changes. The interview also covers the company's research background and its pilot work with the Canton Foundation. Yoon closes with a lesson from his trading career. Backup and failover exercises often failed because they were treated as occasional events. His advice is to make exceptional processes routine, ensuring that the organization has already practiced changing systems before the moment arrives when it has no other option. Should digital asset holders control the cryptography protecting every transaction, or should platforms continue making that decision for them? Listen to the episode and share your thoughts with me.

Collective CIO Natalie Silverstein joins Next In Media to explore how creators are evolving into full-fledged media networks and what it takes for brands to scale authentic partnerships in a hyper-fragmented landscape. Natalie, also breaks down real-time crisis agility, strategies for training AI language models on video content, and how to combat the algorithmic reach recession with targeted paid media. Key Highlights

What if your biggest CX innovation is also your biggest source of customer churn?Agility requires a clear-eyed view of both the promise and the peril of new technologies. It's the ability to embrace innovation like AI not just for efficiency, but with a rigorous focus on the customer outcomes that build long-term value.Today, we're going to talk about the delicate balance of implementing AI in the customer experience. Specifically, we'll explore the rise of sophisticated, agentic AI voice bots, and the critical "dealbreakers" that cause customers to abandon interactions and, potentially, your brand altogether.To help me discuss this topic, I'd like to welcome, Sushil Kumar, CEO at Cyara.About Sushil KumarSushil leads Cyara's strategy and growth with a vision to redefine how enterprises build trustworthy, AI-driven customer experiences. A builder at heart, he has spent his career creating platforms that change how software is engineered, validated, and delivered. His focus is helping global organizations achieve new levels of reliability, speed, and customer trust. Before joining Cyara, Sushil was the co-founder and CEO of RelicX.ai, a generative AI test automation pioneer acquired by Harness. He previously led major product and business organizations at Oracle, CA Technologies, and Broadcom, where he built and scaled category-defining AI, DevOps, and cloud solutions adopted by thousands of enterprises worldwide. With more than 25 years of experience leading high-growth teams and multi-hundred-million-dollar product lines, Sushil is known for blending deep technical insight with a pragmatic, product-first approach to leadership. His work centers on transforming how modern software and customer experiences are created, making them more resilient, more intelligent, and more human. Sushil holds a Bachelor of Technology from BIT Sindri and an MBA from the Indian Institute of Foreign Trade. He lives in the San Francisco Bay Area.Sushil Kumar on LinkedIn: https://www.linkedin.com/in/sushil-kumar-343780/---------- Resources ---------- Cyara: cyara.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

You don't need a fancy gym to build stronger bones. Learn how to create a simple home osteoporosis gym with the right equipment, exercises, and strength-training strategies to support balance, posture, and fracture prevention. In this episode, I'm sharing a special interview and exercise demonstration from Joan Pagano, a renowned fitness expert and certified exercise physiologist specializing in women's health and active aging. She is also a best-selling author and has written seven books on the benefits of strength training across the decades.  Joan walks us through setting up your own home osteoporosis gym, including the equipment, exercises, and foundational movements to help strengthen the most vulnerable fracture sites: the hips, spine, and wrists. Building stronger bones doesn't require a complicated routine or an expensive gym membership. With the right exercises, proper alignment, and consistent strength training, you can improve your balance, maintain independence, and give your bones the support they need at any stage of life.   "When you do a strength training exercise for your muscles, you're also doing it for your bones." ~ Joan Pagano   In this episode: - [02:04] - Resistance training and how it helps the bones - [08:05] - At-home vs. gym-based training  - [11:02] - Essential exercises for hip, spine, and wrist strength - [17:56] - Choosing the right weights for bone health - [21:26] - Resistance bands for posture and shoulder strength - [23:04] - Strengthening the back, spine, and upper body - [27:47] - Loop bands for hip stability and balance - [32:39] - Using resistance bands for leg exercises -  [35:50] - Weighted balls and compound exercises - [39:04] - Working safely with trainers and physical therapists   Resources - Get quality supplements from Margie's Fullscript Dispensary - https://tinyurl.com/supplementsforless - Joan's Strength Training for Osteoporosis (Foundational Series): 4-Session On-Demand Class (Replay) - https://happyboneshappylife.com/strength-training-for-osteoporosis-4-week-class-replay - Joan's MORE Strength Training for Osteoporosis (Follow-up Series): 4-Session On-Demand Class (Replay) - https://happyboneshappylife.com/strength-training-for-osteoporosis-new-4-week-class - Joan's Step Training for Agility, Balance, and Bone Strength: On-Demand Class - https://happyboneshappylife.com/step-training-for-agility-balance-and-bone-strength-on-demand - Fabric resistance bands Joan recommends on Amazon -https://amzn.to/3tVuKtZ   More about Margie - Website - https://margiebissinger.com/  - Facebook - https://www.facebook.com/p/Margie-Bissinger-MS-PT-CHC-100063542905332/  - Instagram - https://www.instagram.com/margiebissinger/?hl=en    DISCLAIMER – The information presented on this podcast should not be construed as medical advice. It is not intended to replace consultation with your physician or healthcare provider. The ideas shared on this podcast are the expressed opinions of the guests and do not always reflect those of Margie Bissinger and Happy Bones, Happy Life Podcast. *In compliance with the FTC guidelines, please assume the following about links on this site: Some of the links going to products are affiliate links of which I receive a small commission from sales of certain items, but the price is the same for you (sometimes, I even get to share a unique discount with you). If I post an affiliate link to a product, it is something that I personally use, support, and would recommend. I personally vet each and every product. My first priority is providing valuable information and resources to help you create positive changes in your health and bring more happiness into your life. I will only ever link to products or resources (affiliate or otherwise) that fit within this purpose.

Recorded live at Cannes, Wpromote CEO Andrea Bendzick exposes why agile independent agencies are eating traditional holding companies' lunch while everyone else scrambles to build overpriced tech platforms. She maps out how mixing performance marketing, smart M&A, and hard revenue-backed brand metrics gives modern agencies an unbeatable edge. Key Highlights ⚖️ Independent agencies sit in a sweet spot where they're big enough to handle massive brands but agile enough to pivot while legacy holding companies stay stuck.

"As algorithms and AI increasingly automate the ""what"" and the ""how"" of marketing, what is the enduring value of human creativity, and how do we prove its worth?Agility requires not just adapting our tools, but fundamentally rethinking how we define, nurture, and measure creative value in a world increasingly guided by machine logic.Today, we're going to talk about the intersection of brand creativity and artificial intelligence. We'll explore:- Why brand distinctiveness becomes a critical differentiator when algorithms favor homogeneity.- The new operational model for creative teams, where human judgment guides machine-speed execution.- Strategies for building lasting brand memory in a media landscape optimized for short-term performance.To help me discuss this topic, I'd like to welcome, Jason Ippen, Vice President, Brand Strategy & Content at Georgia-Pacific. About Jason Ippen Jason Ippen is Vice President, Brand Strategy & Content at Georgia-Pacific, where he leads brand strategy, innovation and marketing for a portfolio of some of the country's most recognized consumer brands. Over the course of more than 16 years with the company, he has held leadership roles across brands including Quilted Northern, Sparkle and Vanity Fair, helping drive growth through consumer insight, product innovation and brand building.Jason has more than 25 years of experience spanning consumer packaged goods, marketing and general management. He earned an MBA from Columbia Business School and a bachelor's degree from Colgate University. Jason Ippen on LinkedIn: https://www.linkedin.com/in/jason-ippen-1120086/ ---------- Resources ---------- : https://www.gp.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company" Hosted on Acast. See acast.com/privacy for more information.

In a world obsessed with optimizing the ad tech supply chain, what if the focus on 'shorter' paths is a complete misdirection from building 'smarter' ones that actually align with brand value?Agility requires brands to move beyond incremental optimization and fundamentally rethink their media operating models. It's about building a framework that is inherently resilient to platform shifts, privacy changes, and evolving audience expectations.Today, we're going to talk about the disconnect between the technical ad tech conversation and the strategic needs of the brand. We'll explore how leaders can bridge this gap by focusing on smarter media paths, curated inventory, and an operating model built for long-term value creation.To help me discuss this topic, I'd like to welcome, Bob Regular, CEO at Infolinks Media. Bob, welcome to the show! About Bob RegularBob Regular is a long-established pioneer in the digital media industry with over 25 years of advertising experience. As CEO of Infolinks Media, he drives the company's mission to provide innovative contextual and native advertising solutions to web publishers and advertisers worldwide. Bob has founded and scaled multiple digital businesses, generating over $1 billion in revenue, and he is the founder and managing partner of Delivering Yield, an investment and advisory firm focused on advancing digital media through strategic investments. With extensive experience in capital raising, he has successfully secured over $250 million in funding and excels in operating ad platforms, developing products, training teams, and implementing efficient processes to meet the industry's evolving needs. Known for his entrepreneurial spirit and visionary leadership, Bob continues to influence the future of digital advertising, significantly contributing to Infolinks' success and the broader digital media ecosystem, with a mission to transform the landscape by leveraging data, technology, and creativity to enhance advertising effectiveness. Bob Regular on LinkedIn: https://www.linkedin.com/in/rregular ---------- Resources ---------- Infolinks Media: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In the race to implement AI for operational efficiency, are we accidentally designing the essential human elements of creativity, judgment, and trust out of our organizations?Agility requires not just the rapid adoption of new technologies like AI, but the deliberate and human-centered redesign of the culture and processes that support them.Today, we're going to talk about:- Why AI adoption is less about the technology itself and more about a fundamental cultural paradigm shift within your organization.- Balancing AI-driven efficiency with the essential human elements of creativity, judgment, and empathy to create superior customer and employee experiences.- How complex industries like healthcare can serve as a model for using AI to democratize knowledge and empower consumers.To help me discuss this topic, I'd like to welcome, Stephanie Trunzo, Chief Executive Officer at MERGE. Stephanie, welcome to the show!About Stephanie TrunzoStephanie Trunzo is CEO of MERGE and a veteran tech and health leader with 20+ years of experience in technology, marketing, health, and storytelling. Formerly SVP and General Manager at Oracle, where she launched Oracle Health and led the Cerner acquisition, she also held executive roles at IBM and was President/COO of PointSource. As a recent addition to MERGE's board in 2024, Stephanie is poised to drive the company's growth at the dynamic intersection of consumerism and health and wellness. A pioneer in AI with over 20 patents, she's recognized for her thought leadership and was named to the Frist Cressey Ventures Collective in 2024. In 2026, she received an MM+M Pinnacle Award, and under her leadership, MERGE was named 2025 Agency of the Year and made the 2026 MM+M Agency 100 list. Stephanie Trunzo on LinkedIn ---------- Resources ---------- MERGE MERGE is a marketing and technology agency built for the intersection of health and wellness. They help organizations navigate AI, digital transformation, and emerging technologies with a human-centered approach, using storytelling and technology to create more meaningful connections with the people they serve. We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off. Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

In the push to integrate AI into go-to-market strategies, are we optimizing for activity or for intelligence?Agility requires not just adopting new technologies like AI, but critically evaluating how they deliver contextual intelligence. It's about adapting your strategy based on smarter signals, not just automating existing processes at a higher volume.Today, we're going to talk about moving beyond the hype of generic AI in sales and marketing to focus on what actually drives revenue. We'll explore the concept of vertical AI, specifically for go-to-market teams selling to technical audiences, and how decoding intent signals from public developer conversations can create a significant competitive advantage.To help me discuss this topic, I'd like to welcome, Tal Peretz, CEO and Co-Founder at Onfire. About Tal PeretzTal Peretz is the CEO and Co-Founder of Onfire, a contextual AI platform that helps technology companies decode real-time market signals and drive revenue growth using developer and IT buyer intent data. Prior to Onfire, Tal was Chief Technology Officer at OwnID, a Tel Aviv based startup focused on identity security solutions. Tal served at the 8200 intelligence force and built and scaled advanced data and AI systems focused on large-scale entity resolution and signal intelligence. Drawing on this background, he recognized a fundamental gap in modern go-to-market technology: while AI promised precision, revenue teams were still operating on incomplete, noisy, and outdated data. Under his leadership, Onfire was designed from the ground up to solve the data layer for IT sales by combining structured third-party intelligence with first-party customer context into a continuously updated market map. Tal is married to Shai and is a proud father of two, Dan and Ran. Tal Peretz on LinkedIn: https://www.linkedin.com/in/tal-peretz/ ---------- Resources ---------- Onfire: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In this Tyler Tech Podcast episode, recorded live at Tyler Connect 2026 in Las Vegas, Chris Fabian (Tyler Technologies), Nick Mastronardi (Polco), and Liz Stewart (Envisio) explore how local governments are rethinking budgeting in a time of fiscal pressure, rising expectations, and rapid technological change. Drawing on insights from workshops and readiness assessments conducted with public sector organizations, the conversation highlights how leaders are moving beyond traditional budgeting processes toward more outcomes-driven, data-informed decision making. At the center of this shift is a broader industry focus on rethinking budgeting, shaped in part through ongoing collaboration with the Government Finance Officers Association (GFOA). Working together, these organizations have contributed to frameworks and tools that help governments better align resources with community priorities, incorporate data and resident input, and improve transparency. One example is the jointly developed readiness assessment, which enables organizations to benchmark their current budgeting practices, identify strengths and gaps, and establish a clearer path forward. From practical frameworks like priority-based budgeting to emerging AI-enabled tools, the episode highlights how governments can reduce complexity, accelerate analysis, and spend more time focusing on strategic decisions rather than manual processes. The guests also emphasize the importance of starting with structure — using assessments to establish a baseline, build cross-departmental alignment, and prioritize where to take action first. This episode also highlights City Hall Selfie Day, an annual initiative celebrating public service and civic pride. The campaign encourages local governments and community members to showcase the places and people behind public service, helping build awareness, engagement, and appreciation for the work happening across cities, counties, and agencies. Download: AI for Impact: Proven Results for Government Watch: How to Transform Budgeting Processes for Uncertain Times Watch: A Transformative Partnership for Priority-Based Budgeting Read: Tyler, Envisio, Polco: Transformative Budgeting Partnership Read: How Rethinking Budgeting Builds Trust, Agility, and Results Read: When Budget Pressure Forces Leaders to Change Tactics Listen to other episodes of the podcast. Let us know what you think about the Tyler Tech Podcast in this survey!

If a brand is no longer what a company says it is, but the sum of every experience a customer has, what does that mean for the marketing department's role in the organization?Agility requires more than just adapting to market changes; it demands a fundamental shift from broadcasting a message to engineering an experience. It requires a willingness to unlearn old definitions of brand and embrace a new reality where customer perception is the ultimate truth.Today, we're going to talk about what some are calling a "reformation" in branding. It's a move away from the traditional model of logos, slogans, and campaigns, and toward a new understanding where the brand is the cumulative effect of every single customer interaction. This shift has massive implications for organizational structure, strategy, and how we measure success.To help me discuss this topic, I'd like to welcome, Lou Carbone, Professor of Practice, Michigan State University & Founder/Chief Experience Officer at Experience Engineering. About Lou CarboneLou Carbone, often called the "Godfather of Experience Management," has been a pioneer in experience engineering since the 1980s. He's a globally recognized thought leader, author of Clued In (Fast Company's Reader's Choice Award winner), and co-author of award-winning research like “Sticktion.” He developed the proprietary Experience Engineering® methodology and has advised top organizations including Microsoft, IBM, John Deere, Pizza Hut UK, Allstate, and the UAE government. A frequent keynote speaker and guest lecturer at leading business schools, he's also Professor of Practice at Michigan State University, shaping future leaders in customer experience. His innovations, like the Paperless Rental Agreement at National Car Rental, have become industry standards. He holds a Distinguished Alumni Award from Thiel College, where he also served as Board Chair, and is active on several healthcare and academic boards including Brown College. Lou also serves as a Professor of Practice in the Eli Broad Business College at Michigan State University, teaching within the Masters of Market Research and Analytics program, as well as the startup of the Masters degree in Customer Experience Management.Lou Carbone on LinkedIn---------- Resources ---------- Experience EngineeringThe Agile Brand podcast is brought to you by TEKsystems. We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off. Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

Are the platforms you rely on most for growth also the biggest barriers to understanding it?Agility requires a clear view of the entire customer journey, not just the isolated moments within a single platform. This means brands must adapt their strategies to operate effectively across the open internet, not just within its walled gardens.Today, we're going to talk about a fundamental disconnect in modern marketing: while AI is enabling a consumer journey that is more fluid and dynamic than ever, many marketers are still planning, executing, and measuring their efforts in platform-specific silos. This can create a distorted view of performance and limit a brand's ability to drive real growth.To help me discuss this topic, I'd like to welcome Todd Parsons, Chief Product Officer & President of Performance Media at Criteo. About Todd ParsonsTodd Parsons is Chief Product Officer and President of Performance Media at Criteo, where he leads the company's global product and Performance Media organization. Since joining in 2020, he has been instrumental in transforming Criteo's platform, advancing AI-powered solutions for predictive bidding, creative assembly, and merchandising, while scaling self-service activation across channels. In 2025, he assumed leadership of Performance Media to unify product, design, analytics, and go-to-market under a single vision for growth. With more than two decades of experience at the intersection of data and marketing, Todd has held leadership roles driving innovation across the industry. He previously served as Chief Product Officer at SocialCode, where he developed tools to activate and measure first-party audiences across platforms including Facebook, Amazon, and YouTube, and earlier helped establish OpenX as the first people-based programmatic marketplace. At Criteo, he continues to shape the future of commerce media, leveraging over a billion daily shopper interactions to deliver measurable outcomes for brands and retailers worldwide.Todd Parsons on LinkedIn: https://www.linkedin.com/in/toddaparsons---------- Resources ---------- Criteo: criteo.comThis show is brought to you by Criteo. Their new self-service platform, Criteo GO, makes AI-powered advertising simpler and more accessible for brands looking to drive demand, acquire customers, and scale performance. By enabling cross-channel performance across display, web, video, social, and even ChatGPT, Criteo GO helps brands reach shoppers with smarter advertising powered by real-time commerce signals.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: agilebrandguide.comThe Agile Brand is produced by Missing Link. Hosted on Acast. See acast.com/privacy for more information.

Send us Fan MailCatherine D'Aragon, CEO of First Aid Beauty, joins Skin Anarchy to discuss how the brand built its barrier science foundation years before barrier repair became a trend, why it develops products around problems instead of buzzy ingredients, how it responds to dupes, what changed after the P&G acquisition, and the GLP-1 body care innovation coming next. Below are the biggest questions answered in this episode.Did First Aid Beauty focus on barrier repair before it was a trend?Yes. The brand was founded in 2009 around sensitive skin, and its hero product, Ultra Repair Cream, carries a clinical claim of strengthened skin barrier in seven days, long before barrier language dominated the market. D'Aragon is direct about the wave of newcomers: "There's a lot of brands that came in and said, oh, we invented barrier repair, and now we're the brand for barrier repair." First Aid Beauty simply talked about it as sensitive skin science, and every formula since has been built to strengthen the barrier.How does First Aid Beauty decide which skincare trends to follow?By evaluating the science behind the trend rather than chasing it. "We need to evaluate the science behind the trend... we don't develop product in three months. We develop product, it takes years to develop." The brand does listen to its community for new ways to use existing products: the KP Bump Eraser body scrub was developed for keratosis pilaris, but when consumers began using it to prep skin before tanning, the brand added that usage to its messaging. Trends can expand how a product is talked about, but they never start the development process.How do you build a skincare brand that lasts?Stay true to the brand DNA through every launch decision. First Aid Beauty was founded to deliver problem solving formulas for sensitive skin with a luxurious experience, filling the gap between effective but joyless drugstore products and sensorial prestige ones. D'Aragon admits the brand once drifted: "We kind of went off track and we launched product that was really not in that kind of problem solution sensitive skin, and we decided to discontinue those products." Anything that makes sensitive skin react in testing never launches, no matter how promising.Is retinol safe for sensitive skin?Conventional retinol often is not, which is why First Aid Beauty spent years solving the problem before entering the category. "We spent like three years researching and we found a very specific technology about encapsulated retinol with slower delivery, then it's less irritation." The encapsulation slows release into the skin, delivering the antiaging benefit without the stripping that disqualifies most retinol products for reactive skin.Can exfoliation work for sensitive skin?Yes, if the acids are chosen for gentleness rather than intensity. The Facial Radiance Pads pair glycolic acid with lactic acid, a gentler acid, to deliver what D'Aragon calls "real exfoliation, but without the irritation." The combination approach reflects the same principle as the retinol work: the category is not off limits for sensitive skin, but the formulation has to be rebuilt around it.Who is the First Aid Beauty customer?Not one person but several distinct tribes, which the brand studies through extended consumer research sessions. "We call it the simple girl, the person that just wants simple product that works and is tired of the trend and is tired of going to social media." Other tribes are actively problem solving specific skin concerns. The brand adapts its messaging to each tribe but never adapts the products themselves, which stay anchored to the science.How does First Aid Beauty respond to dupes?By testing them head to head rather than ignoring them or cutting prices. "We buy the product, we tried it, and we try to find why we have superiority claims. And every time we are superior versus the competition." Superiority shows up in ingredient selection, concentrations suited to sensitive skin, and even material choices like the fabric of the pads. The brand holds its accessible pricing rather than racing dupes to the bottom, and focuses on educating consumers about the differences.Are skincare dupes as good as the original?D'Aragon encourages consumers to investigate rather than assume. "Look at the concentration of the acid, of any ingredient that is important for that product. Look at the combination of ingredients and look it up and try it if you want." Her confidence comes from watching the pattern play out: many consumers try the dupe, then return to the original because it delivers on its promise.Did the P&G acquisition change First Aid Beauty?The brand gained resources without losing its identity. Access to P&G research and development means even more rigorous science, testing, and safety standards, though it can slow launches. "Sometimes we're a little bit slower to launch some products... but at the end of the day, for the consumers, I think it's a plus." The brand also kept its Boston offices and much of its original team rather than relocating to P&G headquarters, preserving the culture that built it.Are indie skincare brands tested as rigorously as big company brands?Not always, and D'Aragon says consumers rarely realize it. Speed to market can come at the cost of testing depth: "In three, four months, you have a new product coming out to life. But has it gone through all the testing? I'm not sure. The US market is not that regulated." She argues that big company ownership, often framed as diluting a brand, can actually mean a safer product because of the additional scientific rigor behind it.How does First Aid Beauty choose new ingredients?Problem first, never ingredient first. "We don't innovate by ingredient because something is buzzy. We innovate by what's the next problem to solve." Once the problem is defined, the team researches which ingredients can solve it safely for sensitive skin. D'Aragon's logic is durability: a buzzy ingredient fades within a year or two, but the problem a product solves remains, which is why Ultra Repair Cream still works across countless scenarios years later.Is First Aid Beauty launching a GLP-1 skincare product?Yes, in body care. D'Aragon revealed that the brand's next innovation targets skin changes from GLP-1 weight loss: "That's gonna be our next innovation next year, in that body GLP-1, to help people with the saggy skin." She frames it as a problem affecting every age and gender that few brands are addressing, consistent with the brand's approach of solving unsexy problems the fancy skincare world ignores.Why doesn't First Aid Beauty lead with fragrance in body care?Because the brand solves problems, and fragrance is not a problem. "There's a lot of brands that are leading with their fragrance. And we will never lead by fragrance... we're there to help you fix some problem." First Aid Beauty was in body care years before the current boom, anchored by the KP franchise, and its ingrown hair pads have become a fast growing product for men and women alike. A generic shower gel or body lotion will never launch because it solves nothing.What leadership advice does Catherine D'Aragon offer?"Agility, flexibility, adaptation, resilience are all qualities that are super important." With teams split across Boston, New York, and Cincinnati, she also insists on protecting time together in person, arguing that the human interaction lost during COVID never fully returned at brands that stayed remote, and that no amount of collaboration tooling replaces it.What career advice does she have for people entering the beauty industry?Rotate through as many functions as possible in the first decade: influencer work, PR, social media, brand marketing. Stay humble through industry cycles, because some years will be tough regardless of talent. Above all: "Be curious, try a lot of things, but also be curious outside of beauty and see what other categories are doing." She notes the industry has reinvented itself roughly 25 times during her career, and curiosity is what keeps a marketer relevant through every wave.Listen to the full episode with Catherine D'Aragon of First Aid Beauty on Skin Anarchy, available wherever you get your podcasts.Shop First Aid BeautyDon't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf!Support the show

What if your most valuable future customers are discovering solutions in a place your current attribution models can't even see?Agility requires not just adapting to new channels, but completely rethinking how we measure discovery and value when the customer journey starts with a conversation with an AI.Today, we're going to talk about:- How the shift from keyword-based search to conversational AI is creating a new discipline: Answer Engine Optimization.- Why your current team structure might be the biggest obstacle to winning in the AI era, and how to reorganize talent and process for this new reality.- The critical role of unified customer data in influencing AI-driven recommendations and why it's becoming the ultimate competitive advantage.To help me discuss this topic, I'd like to welcome, Kipp Bodnar, Chief Marketing Officer at HubSpot.About Kipp BodnarAs CMO of HubSpot, Kipp leads global marketing strategy to drive awareness and demand across a rapidly evolving product suite. He previously served as VP of Marketing, scaling international teams and overseeing demand gen, strategic partnerships, and social media. He's also a marketing advisor to several SaaS companies, co-author of The B2B Social Media Book, and a respected speaker and blogger.Kipp Bodnar on LinkedIn: https://www.linkedin.com/in/kippbodnar/---------- Resources ----------HubSpot website: https://www.hubspot.com/The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

With brands being defined by every customer interaction, who is really in charge of your customer experience: your C-suite, or your frontline employees?Agility requires more than just the right technology; it demands a culture where empowered teams can make decisions and respond to customer needs in the moment.Today, we're going to talk about building a brand from the inside out, focusing on the powerful connection between internal culture and external customer experience. We'll explore:- How a "reverse pyramid" leadership model can directly impact customer experience and brand perception.- Translating core values into an operational framework that empowers employees and fosters accountability.- The principles of scaling a culture of empowerment as a brand grows from a single location to a global presence.To help me discuss this topic, I'd like to welcome Rick Rosenfield, Co-Founder at California Pizza Kitchen, and author of the new book, The California Pizza Kitchen Story. About Rick RosenfieldRick Rosenfield is the co-founder of California Pizza Kitchen and a former federal prosecutor and defense attorney. He helped grow CPK to 265 restaurants and a national retail line while shaping a new era of American casual dining. His forthcoming memoir blends legal battles, entrepreneurial inflection points, and lessons in partnership and culture.Rick Rosenfield on LinkedIn: https://www.linkedin.com/in/rickrosenfield---------- Resources ---------- California Pizza Kitchen: www.rickrosenfield.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if the biggest obstacle to AI-driven ROI isn't the AI itself, but everything you're feeding it?Agility requires not just the speed to adopt new technologies like AI, but the clarity to recognize when foundational elements, like your data strategy, must be fixed first to unlock true potential.Today, we're going to talk about the intense pressure on revenue and marketing leaders to demonstrate ROI from AI. We'll explore the counterintuitive idea that simply chasing 'better AI' is a distraction, and that the real gains come from addressing the foundational data gaps that plague most organizations.To help me discuss this topic, I'd like to welcome, Ann Davis, Chief Revenue Officer at Crunchbase. About Ann DavisAnn Davis is the Chief Revenue Officer at Crunchbase, where she leads global sales strategy and drives adoption of the company's AI-powered predictive intelligence solution. With more than 30 years of experience scaling enterprise sales teams at high-growth SaaS companies, Ann brings deep expertise in data analytics, customer engagement, and revenue growth. She joined Crunchbase from Google Cloud, where she led sales for data analytics solutions—including BigQuery and Vertex—across multiple U.S. regions. Prior to that, she was Vice President of Sales at Looker, playing a key role in expanding its enterprise business ahead of its acquisition by Google. At Crunchbase, Ann is focused on helping customers unlock the power of AI-driven market insights to anticipate shifts and act faster.Ann Davis on LinkedIn: https://www.linkedin.com/in/anndavis3/---------- Resources ---------- Crunchbase: https://www.crunchbase.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if the infinite shelf of e-commerce hasn't made customers more confident, but has instead created a new kind of friction: the paralysis of endless choice?Agility requires brands to shift their focus from simply providing more options to actively helping customers navigate them.Today, we're going to talk about:- Understanding the modern customer journey when discovery is no longer the primary problem.- Building value as a "decision layer" that sits on top of commerce, rather than competing with it.- Using AI not just for personalization, but for simplification and decision support.To help me discuss this topic, I'd like to welcome, Dan Bennett, CMO, and Alexandra Seaman, Co-Founder and SVP at Furniture.com.About Dan BennettDan Bennett is Chief Marketing Officer and founding team member at Furniture.com, where he's reshaping furniture retail through AI, data, and an open marketplace model. Since 2022, Dan has helped scale the company to 80+ employees across two offices, connecting millions of shoppers with hundreds of brands. Before Furniture.com, he was CMO at Packable, a Carlyle-backed e-commerce platform that grew into Amazon's largest third-party marketplace partner and reached a $2 billion valuation. Earlier, Dan spent over a decade leading digital and brand strategy at McCann and Grey, driving growth for global names like P&G, Facebook, Microsoft, and Nike. Dan brings a focus on clear priorities, fast execution, and building teams that fuel sustainable growth.Dan Bennett on LinkedIn: https://www.linkedin.com/in/bennettdaniel/About Alexandra SeamanAlex Seaman is Co-Founder and SVP at Furniture.com, where she leads strategy and partnerships for a fast-growing furniture shopping platform redefining how people discover and buy furniture. Since launch, she has expanded the platform to more than 70 participating retailers and earned recognition as one of Furniture Today's “40 Under 40.”---------- Resources ----------Furniture.com: https://www.furniture.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other generative AI tools, Chaser is the only platform that brings AI-powered project management into Slack, where teams already work. Chaser is based in Toronto, Canada. Learn more at trychaser.com.The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

How much of your marketing and CX investment is being undermined in the final mile by a sales conversation that goes off the rails?Agility requires our customer-facing teams do more than recite a script; they need the situational awareness to navigate complex conversations in real time. This capability isn't just a sales skill—it's a critical component of the overall customer experience.Today, we're talking about the gap between traditional sales training and real-world performance. Most reps forget the majority of what they learn, and classroom theory often fails to prepare them for the pressure and unpredictability of live buyer interactions. We'll explore how AI-powered simulation is moving beyond static role-play to create deliberate practice environments where teams can build the muscle memory needed for high-stakes conversations.To help me discuss this topic, I'd like to welcome, Sam Dorison, Co-founder and Chief Executive Officer at ReflexAI. About Sam DorisonSam Dorison is the Cofounder and CEO at ReflexAI. An expert in artificial intelligence strategy and product deployment, Dorison has been involved with AI-powered products in industries ranging from mental health to cybersecurity to smart cities. Before launching ReflexAI, he served as Chief Strategy & Innovation Officer at The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ young people. There, he published 5 peer-reviewed articles on mental health and oversaw teams including crisis services, training, research, technology, and finance. Dorison previously worked at McKinsey & Company and Harvard Kennedy School. He graduated summa cum laude and Phi Beta Kappa from Princeton University's School of Public and International Affairs. He also holds an LL.M. from Cambridge University and a master's degree from University College London, both as a Marshall Scholar. Beyond ReflexAI, Dorison is heavily involved in causes that support families impacted by cancer. Dorison lives in New York City with his husband. Sam Dorison on LinkedIn: https://www.linkedin.com/in/samdorison/ ---------- Resources ---------- ReflexAI: https://www.reflexai.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other generative AI tools, Chaser is the only platform that brings AI-powered project management into Slack, where teams already work. Chaser is based in Toronto, Canada. Learn more at trychaser.com.The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In a world of infinite entertainment choices, how does a sports franchise earn a fan's loyalty when the game isn't being played?Agility requires meeting fans where they are, with the right message at the right moment, whether they're on their couch or in their seat. This means adapting communication strategies in real-time to create a conversation, not just a broadcast.Today, we're going to talk about how sports franchises are navigating an incredibly crowded calendar to build deeper relationships with their fans. It's no longer just about what happens on the field or the court; it's about merging technology and creativity to design a seamless fan journey that extends from their living room to the stadium and back. This means looking beyond traditional broadcast and email to create interactive, personalized experiences that add real value.To help me discuss this topic, I'd like to welcome, Ben Lewis, VP of Marketing and Growth at Infobip. About Ben Lewis Ben Lewis is the Vice President of Marketing and Growth at Infobip, a global cloud communications platform, appointed in December 2022. Based in Israel, he leads global marketing, aiming to increase brand awareness and market share. He previously held roles at OpenMarket and has extensive experience in omnichannel communications and strategic commercial innovation. Ben Lewis on LinkedIn: https://www.linkedin.com/in/ben-lewis-082b7915/ ---------- Resources ---------- Infobip: infobip.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other generative AI tools, Chaser is the only platform that brings AI-powered project management into Slack, where teams already work. Chaser is based in Toronto, Canada. Learn more at trychaser.com.The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.