Podcasts about Agility

What happens when the thing evaluating your brand isn't a person — but an agent shopping on their behalf, one that doesn't respond to a great story and doesn't care how your homepage makes anyone feel?Agility has usually meant adapting faster than the market. This is a different kind of adaptation: the audience itself is changing shape, and the brands that handle it well will be the ones that adapt without becoming unrecognizable in the process.Today, we're going to talk about:- What actually changes for a brand when autonomous agents enter the discovery and purchase path- Creating content that holds up to an agent's evaluation without flattening into sameness- Closing the AI capability gap inside marketing teams — and what that unlocksTo help me discuss this topic, I'd like to welcome, Rachel Thornton, CMO Enterprise at Adobe.About Rachel ThorntonRachel Thornton is committed to helping businesses create amazing customer experiences at the intersection of marketing, creativity and AI. As Chief Marketing Officer for Adobe's enterprise business, Rachel is responsible for Adobe's global enterprise Creativity & Productivity and Customer Experience Orchestration marketing.Rachel develops marketing, messaging, positioning strategies and activations that expand awareness of Adobe as the world's best marketing and AI platform for delivering brand-changing customer experiences. Her team amplifies Adobe's unique enterprise story in ways that energize, celebrate and empower CMOs and experience makers worldwide.Rachel has more than 25 years of experience in B2B technology marketing, having held leadership roles at Amazon/AWS, Salesforce, Cisco Systems and Microsoft. She has deep experience building and scaling enterprise marketing, customer acquisition, and self-service revenue contributions.Rachel Thornton on LinkedIn: https://www.linkedin.com/in/rhthornton/---------- Resources ---------- : adobe.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

For the last two decades, the primary question for marketers has been "How do we rank on Google?" What happens when the primary question becomes "How do we become the answer for an AI?"Agility requires not just adapting to new tools like AI, but fundamentally rethinking the systems and organizational structures that support them. It's a shift from optimizing channels to engineering a connected growth engine for the entire business.This show is brought to you by Moburst, an award-winning digital marketing agency leading how brands succeed in the age of AI.Moburst helps brands grow through data-driven strategies across app marketing, media buying, creative, and Answer Engine Optimization (AEO), helping you win visibility in AI-powered search and generative engines. Everything they do is built to connect brands with the right audience and drive measurable growth. Learn more at moburst.com.Today, we're going to talk about the significant disruption AI is causing not just to marketing tactics, but to the very foundation of how customers discover and interact with brands. This isn't about a new channel to manage; it's about the emergence of a new operating system for marketing, one that demands a move from siloed activities to integrated systems, from Search Engine Optimization to Answer Engine Optimization, and a new way of thinking about the teams we build.To help me discuss this topic, I'd like to welcome, Gilad Bechar, CEO at Moburst.Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What happens when the thing evaluating your brand isn't a person — but an agent shopping on their behalf, one that doesn't respond to a great story and doesn't care how your homepage makes anyone feel?Agility has usually meant adapting faster than the market. This is a different kind of adaptation: the audience itself is changing shape, and the brands that handle it well will be the ones that adapt without becoming unrecognizable in the process.Today, we're going to talk about:- What actually changes for a brand when autonomous agents enter the discovery and purchase path- Creating content that holds up to an agent's evaluation without flattening into sameness- Closing the AI capability gap inside marketing teams — and what that unlocksTo help me discuss this topic, I'd like to welcome, Rachel Thornton, CMO Enterprise at Adobe.About Rachel ThorntonRachel Thornton is committed to helping businesses create amazing customer experiences at the intersection of marketing, creativity and AI. As Chief Marketing Officer for Adobe's enterprise business, Rachel is responsible for Adobe's global enterprise Creativity & Productivity and Customer Experience Orchestration marketing.Rachel develops marketing, messaging, positioning strategies and activations that expand awareness of Adobe as the world's best marketing and AI platform for delivering brand-changing customer experiences. Her team amplifies Adobe's unique enterprise story in ways that energize, celebrate and empower CMOs and experience makers worldwide.Rachel has more than 25 years of experience in B2B technology marketing, having held leadership roles at Amazon/AWS, Salesforce, Cisco Systems and Microsoft. She has deep experience building and scaling enterprise marketing, customer acquisition, and self-service revenue contributions.Rachel Thornton on LinkedIn: https://www.linkedin.com/in/rhthornton/---------- Resources ---------- : adobe.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if the most valuable customer acquisition channel you're ignoring is the one you've always written off as just a discount tool?Agility requires not just adapting to new customer behaviors, but fundamentally re-evaluating long-held beliefs about which channels drive growth and which ones are merely a race to the bottom.Retailers are making big moves into the cashback ecosystem.Today, we're going to talk about the shifting economics of customer acquisition and how they are causing many brands to rethink their channel strategy. To help me discuss this topic, I'd like to welcome, Carolina Paradas, GM, North America at ShopBack.Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

When digital payments can feel like a commoditized utility, how do you build a brand that's seen not just as a processor, but as a strategic partner?Agility requires more than just speed; it demands the ability to innovate within complex regulatory frameworks while simultaneously building and maintaining unwavering customer trust.Today, we're going to talk about the unique challenge of building a resonant brand in the highly competitive and technical world of FinTech. We'll explore how to translate complex capabilities into a compelling narrative that builds trust and drives growth.To help me discuss this topic, I'd like to welcome, Alexandra Westfal, Chief Marketing Officer at COLIBRIX ONE.Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

(Insight Meditation Society - Retreat Center) Practicing awareness, wisdom and flexibility in moments of ease and imperfection alike

In an era where personalization is king, can a brand truly be sustainable, or are we just using new technology to fuel the same old consumption patterns?Agility requires a willingness to challenge established business models and integrate new technologies not just for efficiency, but for purpose. It demands we rethink the entire value chain, from production to the end of a product's life.Today, we're going to talk about the intersection of artificial intelligence, sustainability, and retail. We'll explore how technology isn't just a tool for optimization, but a catalyst for building entirely new, purpose-driven business models that challenge the status quo of consumerism.To help me discuss this topic, I'd like to welcome, Anya Cheng, CEO at Taelor. About Anya ChengAnya Cheng is the Founder & CEO of Taelor, an AI-powered men's clothing subscription service promoting sustainable fashion. A Silicon Valley entrepreneur, she has been recognized among "Girls in Tech 40 Under 40" for her expertise in tech product management and marketing. Anya played a pivotal role in launching Facebook and Instagram Shopping at Meta, led new business expansion at eBay, and helped grow McDonald's global food delivery. She also shaped Target's mobile commerce and has led teams in AI, product management, UX, and marketing across Fortune 500 companies. Her work has earned 20+ prestigious awards, including the Webby Award for Best Shopping App, Best Mobile App Award, and The Communicator Award. A best-selling author, adjunct professor, and two-time TED speaker, she lectures at Northwestern University and 500 Global and is a sought-after keynote speaker. Anya's award-winning venture, Taelor, won first place at Draper University's Startup Competition and was named a Startup to Watch by Bay Area Inno. She holds a Master's in Integrated Marketing Communications from Northwestern University and an MBA from the University of Chicago Booth School of Business.Anya Cheng on LinkedIn: https://www.linkedin.com/in/anyacheng/---------- Resources ---------- Taelor: https://www.taelor.aiThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What happens to digital asset ownership when the cryptography proving that ownership can no longer be trusted? In this episode of Tech Talks Daily, I speak with Yoon Auh, cofounder of BOLTS Technologies, about quantum computing, blockchain security, and the need for crypto agility. Yoon brings an unusual perspective to the subject. Before moving into applied cryptography, he spent years building and operating high performance trading systems at firms including Credit Suisse, Goldman Sachs, Geode Capital, and Magnetar Capital. Yoon explains that blockchain ownership ultimately depends on digital signatures and public keys. Most major blockchain systems use variants of elliptic curve cryptography because it has historically offered speed, compact signatures, and dependable protection. However, sufficiently powerful quantum computers could eventually challenge the mathematics supporting that protection. The risk does not begin when such a quantum computer arrives. Yoon describes how attackers can collect encrypted traffic today, store it, and attempt to decrypt it later. This creates an immediate concern for governments, financial institutions, and businesses holding information that must remain private for many years. We also discuss QFlex, the post quantum ready API developed by BOLTS Technologies. The company describes its approach as cryptographic logistics, allowing different cryptographic methods to be selected at the transaction level. Yoon argues that a small payment and a multimillion dollar asset transfer should not automatically receive identical protection, particularly when stronger cryptography may require additional processing, storage, and cost. Another concern is uncertainty around the available post quantum algorithms. Yoon explains that cryptographic methods can survive years of examination before a weakness is discovered. His argument is that organizations need the ability to change algorithms quickly if one becomes vulnerable, rather than making a permanent choice and hoping it survives every new attack. The conversation also examines digital asset sovereignty. Who decides how a transaction is protected: the platform, the protocol, or the asset holder? BOLTS Technologies believes that choice should return to the holder, while QFlex aims to provide that control without hard forks, network downtime, or protocol changes. The interview also covers the company's research background and its pilot work with the Canton Foundation. Yoon closes with a lesson from his trading career. Backup and failover exercises often failed because they were treated as occasional events. His advice is to make exceptional processes routine, ensuring that the organization has already practiced changing systems before the moment arrives when it has no other option. Should digital asset holders control the cryptography protecting every transaction, or should platforms continue making that decision for them? Listen to the episode and share your thoughts with me.

In an era where personalization is king, can a brand truly be sustainable, or are we just using new technology to fuel the same old consumption patterns?Agility requires a willingness to challenge established business models and integrate new technologies not just for efficiency, but for purpose. It demands we rethink the entire value chain, from production to the end of a product's life.Today, we're going to talk about the intersection of artificial intelligence, sustainability, and retail. We'll explore how technology isn't just a tool for optimization, but a catalyst for building entirely new, purpose-driven business models that challenge the status quo of consumerism.To help me discuss this topic, I'd like to welcome, Anya Cheng, CEO at Taelor. About Anya ChengAnya Cheng is the Founder & CEO of Taelor, an AI-powered men's clothing subscription service promoting sustainable fashion. A Silicon Valley entrepreneur, she has been recognized among "Girls in Tech 40 Under 40" for her expertise in tech product management and marketing. Anya played a pivotal role in launching Facebook and Instagram Shopping at Meta, led new business expansion at eBay, and helped grow McDonald's global food delivery. She also shaped Target's mobile commerce and has led teams in AI, product management, UX, and marketing across Fortune 500 companies. Her work has earned 20+ prestigious awards, including the Webby Award for Best Shopping App, Best Mobile App Award, and The Communicator Award. A best-selling author, adjunct professor, and two-time TED speaker, she lectures at Northwestern University and 500 Global and is a sought-after keynote speaker. Anya's award-winning venture, Taelor, won first place at Draper University's Startup Competition and was named a Startup to Watch by Bay Area Inno. She holds a Master's in Integrated Marketing Communications from Northwestern University and an MBA from the University of Chicago Booth School of Business.Anya Cheng on LinkedIn: https://www.linkedin.com/in/anyacheng/---------- Resources ---------- Taelor: https://www.taelor.aiThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Collective CIO Natalie Silverstein joins Next In Media to explore how creators are evolving into full-fledged media networks and what it takes for brands to scale authentic partnerships in a hyper-fragmented landscape. Natalie, also breaks down real-time crisis agility, strategies for training AI language models on video content, and how to combat the algorithmic reach recession with targeted paid media. Key Highlights

Elizabeth brings over two decades of experience in the Insights sector, with a reputation that spans both sides of the Atlantic. Her book is part memoir, part manifesto, drawing on hard-won lessons from a career spent helping organisations turn research into action. She's refreshingly candid about her own missteps along the way, including a telling example of research that yielded plenty of findings but precious few answers, simply because the right questions weren't asked at the outset. The conversation gets into the practical mechanics of actionable Insight: how to identify the knowledge gaps that are genuinely blocking decisions, how to work backwards from the actions stakeholders could take, and how to close the gap between what Insight teams think success looks like and what senior decision-makers actually need. Elizabeth also introduces a memorable framework: “no longer true, still true, now true” - for navigating an industry in flux. Because while AI, budget pressures, and shifting methodologies are reshaping the landscape, her core conviction holds firm: the job of Insight is to surface human truths and drive business action. Everything else is context. More Than Just Interesting is warmly recommended for any Insight professional looking to deepen their impact.   Please listen to find out more!   Topics Discussed The Genesis of “More than just Interesting” (2.54) Key Pillars of Insight Practice (06.57) Learning from Mistakes in Insight Projects (12.09) Planning vs Agility in Insight Functions (18.09) Framework: No Longer True, Still True, Now True (26.13)   This is episode 93 of the Transforming Insight podcast.  If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, and the 9Ps of The Insight Leader's Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA's corporate members. You won't want to miss this! So please subscribe - and thank you for listening.    About James Wycherley James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA).  He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader's Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 60 times at Quirk's events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world's leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.   Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org   Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

What if your biggest CX innovation is also your biggest source of customer churn?Agility requires a clear-eyed view of both the promise and the peril of new technologies. It's the ability to embrace innovation like AI not just for efficiency, but with a rigorous focus on the customer outcomes that build long-term value.Today, we're going to talk about the delicate balance of implementing AI in the customer experience. Specifically, we'll explore the rise of sophisticated, agentic AI voice bots, and the critical "dealbreakers" that cause customers to abandon interactions and, potentially, your brand altogether.To help me discuss this topic, I'd like to welcome, Sushil Kumar, CEO at Cyara.About Sushil KumarSushil leads Cyara's strategy and growth with a vision to redefine how enterprises build trustworthy, AI-driven customer experiences. A builder at heart, he has spent his career creating platforms that change how software is engineered, validated, and delivered. His focus is helping global organizations achieve new levels of reliability, speed, and customer trust. Before joining Cyara, Sushil was the co-founder and CEO of RelicX.ai, a generative AI test automation pioneer acquired by Harness. He previously led major product and business organizations at Oracle, CA Technologies, and Broadcom, where he built and scaled category-defining AI, DevOps, and cloud solutions adopted by thousands of enterprises worldwide. With more than 25 years of experience leading high-growth teams and multi-hundred-million-dollar product lines, Sushil is known for blending deep technical insight with a pragmatic, product-first approach to leadership. His work centers on transforming how modern software and customer experiences are created, making them more resilient, more intelligent, and more human. Sushil holds a Bachelor of Technology from BIT Sindri and an MBA from the Indian Institute of Foreign Trade. He lives in the San Francisco Bay Area.Sushil Kumar on LinkedIn: https://www.linkedin.com/in/sushil-kumar-343780/---------- Resources ---------- Cyara: cyara.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

You don't need a fancy gym to build stronger bones. Learn how to create a simple home osteoporosis gym with the right equipment, exercises, and strength-training strategies to support balance, posture, and fracture prevention. In this episode, I'm sharing a special interview and exercise demonstration from Joan Pagano, a renowned fitness expert and certified exercise physiologist specializing in women's health and active aging. She is also a best-selling author and has written seven books on the benefits of strength training across the decades.  Joan walks us through setting up your own home osteoporosis gym, including the equipment, exercises, and foundational movements to help strengthen the most vulnerable fracture sites: the hips, spine, and wrists. Building stronger bones doesn't require a complicated routine or an expensive gym membership. With the right exercises, proper alignment, and consistent strength training, you can improve your balance, maintain independence, and give your bones the support they need at any stage of life.   "When you do a strength training exercise for your muscles, you're also doing it for your bones." ~ Joan Pagano   In this episode: - [02:04] - Resistance training and how it helps the bones - [08:05] - At-home vs. gym-based training  - [11:02] - Essential exercises for hip, spine, and wrist strength - [17:56] - Choosing the right weights for bone health - [21:26] - Resistance bands for posture and shoulder strength - [23:04] - Strengthening the back, spine, and upper body - [27:47] - Loop bands for hip stability and balance - [32:39] - Using resistance bands for leg exercises -  [35:50] - Weighted balls and compound exercises - [39:04] - Working safely with trainers and physical therapists   Resources - Get quality supplements from Margie's Fullscript Dispensary - https://tinyurl.com/supplementsforless - Joan's Strength Training for Osteoporosis (Foundational Series): 4-Session On-Demand Class (Replay) - https://happyboneshappylife.com/strength-training-for-osteoporosis-4-week-class-replay - Joan's MORE Strength Training for Osteoporosis (Follow-up Series): 4-Session On-Demand Class (Replay) - https://happyboneshappylife.com/strength-training-for-osteoporosis-new-4-week-class - Joan's Step Training for Agility, Balance, and Bone Strength: On-Demand Class - https://happyboneshappylife.com/step-training-for-agility-balance-and-bone-strength-on-demand - Fabric resistance bands Joan recommends on Amazon -https://amzn.to/3tVuKtZ   More about Margie - Website - https://margiebissinger.com/  - Facebook - https://www.facebook.com/p/Margie-Bissinger-MS-PT-CHC-100063542905332/  - Instagram - https://www.instagram.com/margiebissinger/?hl=en    DISCLAIMER – The information presented on this podcast should not be construed as medical advice. It is not intended to replace consultation with your physician or healthcare provider. The ideas shared on this podcast are the expressed opinions of the guests and do not always reflect those of Margie Bissinger and Happy Bones, Happy Life Podcast. *In compliance with the FTC guidelines, please assume the following about links on this site: Some of the links going to products are affiliate links of which I receive a small commission from sales of certain items, but the price is the same for you (sometimes, I even get to share a unique discount with you). If I post an affiliate link to a product, it is something that I personally use, support, and would recommend. I personally vet each and every product. My first priority is providing valuable information and resources to help you create positive changes in your health and bring more happiness into your life. I will only ever link to products or resources (affiliate or otherwise) that fit within this purpose.

What if your biggest CX innovation is also your biggest source of customer churn?Agility requires a clear-eyed view of both the promise and the peril of new technologies. It's the ability to embrace innovation like AI not just for efficiency, but with a rigorous focus on the customer outcomes that build long-term value.Today, we're going to talk about the delicate balance of implementing AI in the customer experience. Specifically, we'll explore the rise of sophisticated, agentic AI voice bots, and the critical "dealbreakers" that cause customers to abandon interactions and, potentially, your brand altogether.To help me discuss this topic, I'd like to welcome, Sushil Kumar, CEO at Cyara.About Sushil KumarSushil leads Cyara's strategy and growth with a vision to redefine how enterprises build trustworthy, AI-driven customer experiences. A builder at heart, he has spent his career creating platforms that change how software is engineered, validated, and delivered. His focus is helping global organizations achieve new levels of reliability, speed, and customer trust. Before joining Cyara, Sushil was the co-founder and CEO of RelicX.ai, a generative AI test automation pioneer acquired by Harness. He previously led major product and business organizations at Oracle, CA Technologies, and Broadcom, where he built and scaled category-defining AI, DevOps, and cloud solutions adopted by thousands of enterprises worldwide. With more than 25 years of experience leading high-growth teams and multi-hundred-million-dollar product lines, Sushil is known for blending deep technical insight with a pragmatic, product-first approach to leadership. His work centers on transforming how modern software and customer experiences are created, making them more resilient, more intelligent, and more human. Sushil holds a Bachelor of Technology from BIT Sindri and an MBA from the Indian Institute of Foreign Trade. He lives in the San Francisco Bay Area.Sushil Kumar on LinkedIn: https://www.linkedin.com/in/sushil-kumar-343780/---------- Resources ---------- Cyara: cyara.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Recorded live at Cannes, Wpromote CEO Andrea Bendzick exposes why agile independent agencies are eating traditional holding companies' lunch while everyone else scrambles to build overpriced tech platforms. She maps out how mixing performance marketing, smart M&A, and hard revenue-backed brand metrics gives modern agencies an unbeatable edge. Key Highlights ⚖️ Independent agencies sit in a sweet spot where they're big enough to handle massive brands but agile enough to pivot while legacy holding companies stay stuck.

"As algorithms and AI increasingly automate the ""what"" and the ""how"" of marketing, what is the enduring value of human creativity, and how do we prove its worth?Agility requires not just adapting our tools, but fundamentally rethinking how we define, nurture, and measure creative value in a world increasingly guided by machine logic.Today, we're going to talk about the intersection of brand creativity and artificial intelligence. We'll explore:- Why brand distinctiveness becomes a critical differentiator when algorithms favor homogeneity.- The new operational model for creative teams, where human judgment guides machine-speed execution.- Strategies for building lasting brand memory in a media landscape optimized for short-term performance.To help me discuss this topic, I'd like to welcome, Jason Ippen, Vice President, Brand Strategy & Content at Georgia-Pacific. About Jason Ippen Jason Ippen is Vice President, Brand Strategy & Content at Georgia-Pacific, where he leads brand strategy, innovation and marketing for a portfolio of some of the country's most recognized consumer brands. Over the course of more than 16 years with the company, he has held leadership roles across brands including Quilted Northern, Sparkle and Vanity Fair, helping drive growth through consumer insight, product innovation and brand building.Jason has more than 25 years of experience spanning consumer packaged goods, marketing and general management. He earned an MBA from Columbia Business School and a bachelor's degree from Colgate University. Jason Ippen on LinkedIn: https://www.linkedin.com/in/jason-ippen-1120086/ ---------- Resources ---------- : https://www.gp.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company" Hosted on Acast. See acast.com/privacy for more information.

"As algorithms and AI increasingly automate the ""what"" and the ""how"" of marketing, what is the enduring value of human creativity, and how do we prove its worth?Agility requires not just adapting our tools, but fundamentally rethinking how we define, nurture, and measure creative value in a world increasingly guided by machine logic.Today, we're going to talk about the intersection of brand creativity and artificial intelligence. We'll explore:- Why brand distinctiveness becomes a critical differentiator when algorithms favor homogeneity.- The new operational model for creative teams, where human judgment guides machine-speed execution.- Strategies for building lasting brand memory in a media landscape optimized for short-term performance.To help me discuss this topic, I'd like to welcome, Jason Ippen, Vice President, Brand Strategy & Content at Georgia-Pacific. About Jason Ippen Jason Ippen is Vice President, Brand Strategy & Content at Georgia-Pacific, where he leads brand strategy, innovation and marketing for a portfolio of some of the country's most recognized consumer brands. Over the course of more than 16 years with the company, he has held leadership roles across brands including Quilted Northern, Sparkle and Vanity Fair, helping drive growth through consumer insight, product innovation and brand building.Jason has more than 25 years of experience spanning consumer packaged goods, marketing and general management. He earned an MBA from Columbia Business School and a bachelor's degree from Colgate University. Jason Ippen on LinkedIn: https://www.linkedin.com/in/jason-ippen-1120086/ ---------- Resources ---------- : https://www.gp.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company" Hosted on Acast. See acast.com/privacy for more information.

In a world obsessed with optimizing the ad tech supply chain, what if the focus on 'shorter' paths is a complete misdirection from building 'smarter' ones that actually align with brand value?Agility requires brands to move beyond incremental optimization and fundamentally rethink their media operating models. It's about building a framework that is inherently resilient to platform shifts, privacy changes, and evolving audience expectations.Today, we're going to talk about the disconnect between the technical ad tech conversation and the strategic needs of the brand. We'll explore how leaders can bridge this gap by focusing on smarter media paths, curated inventory, and an operating model built for long-term value creation.To help me discuss this topic, I'd like to welcome, Bob Regular, CEO at Infolinks Media. Bob, welcome to the show! About Bob RegularBob Regular is a long-established pioneer in the digital media industry with over 25 years of advertising experience. As CEO of Infolinks Media, he drives the company's mission to provide innovative contextual and native advertising solutions to web publishers and advertisers worldwide. Bob has founded and scaled multiple digital businesses, generating over $1 billion in revenue, and he is the founder and managing partner of Delivering Yield, an investment and advisory firm focused on advancing digital media through strategic investments. With extensive experience in capital raising, he has successfully secured over $250 million in funding and excels in operating ad platforms, developing products, training teams, and implementing efficient processes to meet the industry's evolving needs. Known for his entrepreneurial spirit and visionary leadership, Bob continues to influence the future of digital advertising, significantly contributing to Infolinks' success and the broader digital media ecosystem, with a mission to transform the landscape by leveraging data, technology, and creativity to enhance advertising effectiveness. Bob Regular on LinkedIn: https://www.linkedin.com/in/rregular ---------- Resources ---------- Infolinks Media: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In the race to implement AI for operational efficiency, are we accidentally designing the essential human elements of creativity, judgment, and trust out of our organizations?Agility requires not just the rapid adoption of new technologies like AI, but the deliberate and human-centered redesign of the culture and processes that support them.Today, we're going to talk about:- Why AI adoption is less about the technology itself and more about a fundamental cultural paradigm shift within your organization.- Balancing AI-driven efficiency with the essential human elements of creativity, judgment, and empathy to create superior customer and employee experiences.- How complex industries like healthcare can serve as a model for using AI to democratize knowledge and empower consumers.To help me discuss this topic, I'd like to welcome, Stephanie Trunzo, Chief Executive Officer at MERGE. Stephanie, welcome to the show!About Stephanie TrunzoStephanie Trunzo is CEO of MERGE and a veteran tech and health leader with 20+ years of experience in technology, marketing, health, and storytelling. Formerly SVP and General Manager at Oracle, where she launched Oracle Health and led the Cerner acquisition, she also held executive roles at IBM and was President/COO of PointSource. As a recent addition to MERGE's board in 2024, Stephanie is poised to drive the company's growth at the dynamic intersection of consumerism and health and wellness. A pioneer in AI with over 20 patents, she's recognized for her thought leadership and was named to the Frist Cressey Ventures Collective in 2024. In 2026, she received an MM+M Pinnacle Award, and under her leadership, MERGE was named 2025 Agency of the Year and made the 2026 MM+M Agency 100 list. Stephanie Trunzo on LinkedIn ---------- Resources ---------- MERGE MERGE is a marketing and technology agency built for the intersection of health and wellness. They help organizations navigate AI, digital transformation, and emerging technologies with a human-centered approach, using storytelling and technology to create more meaningful connections with the people they serve. We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off. Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

In the push to integrate AI into go-to-market strategies, are we optimizing for activity or for intelligence?Agility requires not just adopting new technologies like AI, but critically evaluating how they deliver contextual intelligence. It's about adapting your strategy based on smarter signals, not just automating existing processes at a higher volume.Today, we're going to talk about moving beyond the hype of generic AI in sales and marketing to focus on what actually drives revenue. We'll explore the concept of vertical AI, specifically for go-to-market teams selling to technical audiences, and how decoding intent signals from public developer conversations can create a significant competitive advantage.To help me discuss this topic, I'd like to welcome, Tal Peretz, CEO and Co-Founder at Onfire. About Tal PeretzTal Peretz is the CEO and Co-Founder of Onfire, a contextual AI platform that helps technology companies decode real-time market signals and drive revenue growth using developer and IT buyer intent data. Prior to Onfire, Tal was Chief Technology Officer at OwnID, a Tel Aviv based startup focused on identity security solutions. Tal served at the 8200 intelligence force and built and scaled advanced data and AI systems focused on large-scale entity resolution and signal intelligence. Drawing on this background, he recognized a fundamental gap in modern go-to-market technology: while AI promised precision, revenue teams were still operating on incomplete, noisy, and outdated data. Under his leadership, Onfire was designed from the ground up to solve the data layer for IT sales by combining structured third-party intelligence with first-party customer context into a continuously updated market map. Tal is married to Shai and is a proud father of two, Dan and Ran. Tal Peretz on LinkedIn: https://www.linkedin.com/in/tal-peretz/ ---------- Resources ---------- Onfire: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

When IBM spun off its infrastructure services business into Kyndryl, it created the largest public company spin in New York Stock Exchange history—launching with 90,000 employees and a daunting reality: 60% of customer accounts were unprofitable, and revenues were shrinking. Amid intense pressure to reset the trajectory, Kyndryl's then-CHRO Maryjo Charbonnier architected a workforce strategy that prioritized people, data, and adaptability. On the podcast this week, Maryjo shares her expertise on how to build a skills-centric enterprise ready for an AI-powered future. You will want to hear this episode if you are interested in...[04:22] Overcoming workforce skill challenges at Kyndryl[13:51] Defining company culture and values[16:45] Reducing and restructuring the workforce[24:58] Improving employee redeployment rates[31:05] Tackling vended labor challenges[38:21] Managing skills across job families[42:49] Finding allies in unexpected departments[52:10] Improving Kyndryl resource planning[53:02] Future workforce tracking challengesBuilding a Culture First, Systems SecondWhile it may be tempting for HR to leap into systems and processes, Maryjo insists that everything should begin with culture and purpose. Kyndryl first articulated the culture they wanted to be by conducting research with customers and employees to distill the company's values. These values of kinship, growth, restlessness, empathy, and devotion to shared success shaped the Kyndryl way and anchored every subsequent transformation, from talent architecture to performance management.Shaping the Workforce with Skills Data—Not Just HeadcountMaryjo describes her central CHRO responsibility as keeping as many people employed as possible through responsible enterprise stewardship. That means managing the direct workforce and aggressively addressing contractor and vended labor. Instead of allowing easy backdoor entry for outsourced services when headcount was reduced, Kyndryl prioritized retraining and reallocating internal employees—a strategy that cut the vended workforce by 50% and drove up redeployment to nearly 80%.Critical to this approach was creating a unifying global job architecture and skills taxonomy, merging inventory across employees, contractors, and service vendors. This required overcoming system fragmentation and forging new alliances with procurement, IT, and legal to track all labor, however it came in, and create transparency across all workstreams.From Data Layers to Business ImpactWhile a single-pane-of-glass HR system was the dream for Maryjo, the reality meant integrating financial, HR, procurement, and vendor management systems and building semantic layers that could track, reconcile, and translate skill data at scale. No single software suite could do it all, so success depended on building partnerships with IT and developing custom layers, predictive tools, and AI agents for matching talent to customer needs.Kyndryl anchored its use of AI in solving real business and customer problems rather than tracking individual productivity. The most important thing is to have someone ready to go with the skills that the customer needs to do that piece of work. Resources & People MentionedEightfoldSkyHiveTechWolfWorkdayDave Ulrich Connect with Guest NameMaryjo Charbonnier on LinkedIn Connect With RedThread ResearchWebsite: RedThread ResearchOn LinkedInSubscribe to WORKPLACE STORIES

In Episode 109 of the Cybersecurity Readiness Podcast Series, Dr. Dave Chatterjee is joined by Joshua Weinick, AI Automation Engineer at Blink Ops, to examine a question every security leader is now facing: what happens when the volume, velocity, and variety of cyber threats exceed what any human-staffed security operations center (SOC) can handle, and what role do humans play in a security function that increasingly depends on AI agents executing at machine speed.Drawing on his background in cybersecurity consulting and his time embedded in Fortune 500 SOCs at Ernst & Young, Josh traces the limitations of legacy SOAR automation — rigid, Python-coded pipelines that broke whenever an edge case or a system change occurred — and explains why agentic AI, unlike its predecessors, is built to absorb change rather than collapse under it. The conversation moves through the three forces breaking the traditional SOC model — overwhelming alert volume, attack speed that has compressed response windows from hours to minutes, and the cognitive toll of analyst burnout — and arrives at a reframed model Josh calls “human after the loop,” in which agentic systems take initial action within guardrails while humans review, audit, and reverse where needed.The discussion examines what this shift means for emerging security talent, walks through a real-world 3 a.m. incident scenario that illustrates why a 45-minute human approval delay is now functionally equivalent to no response at all, and lays out five concrete steps organizations can take to begin the transition responsibly. Analyzed through Dr. Chatterjee's Commitment–Preparedness–Discipline (CPD) Framework, the episode reframes the SOC transformation not as a story about replacing security professionals, but about redesigning where human judgment adds the most value once the mundane, repetitive, and time-critical work is handled by governed AI systems.To access and download the entire podcast summary with discussion highlights: https://www.dchatte.com/episode-109-agentic-ai-in-the-security-operations-center-redesigning-the-human-role-in-automated-threat-detection-and-response/Connect with Host Dr. Dave ChatterjeeLinkedIn: https://www.linkedin.com/in/dchatte/ Website: https://dchatte.com/Books PublishedThe DeepFake ConspiracyCybersecurity Readiness: A Holistic and High-Performance ApproachArticles & Cases PublishedChatterjee, D. (2026). The Cryptographic Reckoning: Why Quantum Readiness Begins with Agility, Not Algorithms, The INFORMS Analytics Magazine, June 26, 2026Chatterjee, D. (2026). The New Digital Fragility: How AI-Enhanced Cyber Threats Are Reshaping Operational Resilience, The INFORMS Analytics Magazine, March 4, 2026Chatterjee, D. (2026). Root: Automating the Remediation Gap, Ivey Publishing, Jan 7, 2026.Ramasastry, C. and Chatterjee, D. (2025). Trusona: Recruiting For The Hacker Mindset, Ivey Publishing, Oct 3, 2025.Chatterjee, D. and Leslie, A. (2024). “Ignorance is not bliss: A human-centered whole-of-enterprise approach to cybersecurity preparedness,” Business Horizons, Accepted on Oct 29, 2024.Isik, O., Chatterjee, D., and Lourenco, D.A. (2024). “Getting Cybersecurity Right,” California Management Review — Insights, Accepted for Publication, July 8, 2024. Chatterjee, D. (2023). “Mission critical – How American Cancer Society successfully and securely migrated to the cloud amid the pandemic,” I by IMD, March 13, 2023.Chatterjee, D. (2022). “Preventing security breaches must start at the top,” I by IMD, September 28, 2022, Institute for Management Development, Lausanne, SwitzerlandChatterjee, D. (2022). “Making Cybersecurity Readiness Mainstream,” Executive Blog Post, NETSPI, March 1, 2022Benz, M. and Chatterjee, D. (2020). “Calculated Risk? A Cybersecurity Evaluation Tool for SMEs,” Business Horizons, available online from May 4, 2020Chatterjee, D. (2019). “Should Executives Go To Jail Over Cyber Attacks,” Journal of Organizational Computing and Electronic Commerce, Vol 29, Issue 1, pp. 1-3.Abraham, C., Chatterjee, D., and Sims, R. (2019). “Muddling through cybersecurity: Insights from the U.S. healthcare industry,” Business Horizons, July 2019.

In this Tyler Tech Podcast episode, recorded live at Tyler Connect 2026 in Las Vegas, Chris Fabian (Tyler Technologies), Nick Mastronardi (Polco), and Liz Stewart (Envisio) explore how local governments are rethinking budgeting in a time of fiscal pressure, rising expectations, and rapid technological change. Drawing on insights from workshops and readiness assessments conducted with public sector organizations, the conversation highlights how leaders are moving beyond traditional budgeting processes toward more outcomes-driven, data-informed decision making. At the center of this shift is a broader industry focus on rethinking budgeting, shaped in part through ongoing collaboration with the Government Finance Officers Association (GFOA). Working together, these organizations have contributed to frameworks and tools that help governments better align resources with community priorities, incorporate data and resident input, and improve transparency. One example is the jointly developed readiness assessment, which enables organizations to benchmark their current budgeting practices, identify strengths and gaps, and establish a clearer path forward. From practical frameworks like priority-based budgeting to emerging AI-enabled tools, the episode highlights how governments can reduce complexity, accelerate analysis, and spend more time focusing on strategic decisions rather than manual processes. The guests also emphasize the importance of starting with structure — using assessments to establish a baseline, build cross-departmental alignment, and prioritize where to take action first. This episode also highlights City Hall Selfie Day, an annual initiative celebrating public service and civic pride. The campaign encourages local governments and community members to showcase the places and people behind public service, helping build awareness, engagement, and appreciation for the work happening across cities, counties, and agencies. Download: AI for Impact: Proven Results for Government Watch: How to Transform Budgeting Processes for Uncertain Times Watch: A Transformative Partnership for Priority-Based Budgeting Read: Tyler, Envisio, Polco: Transformative Budgeting Partnership Read: How Rethinking Budgeting Builds Trust, Agility, and Results Read: When Budget Pressure Forces Leaders to Change Tactics Listen to other episodes of the podcast. Let us know what you think about the Tyler Tech Podcast in this survey!

Life is full of transitions from starting a career to retirement, and everything in between and each one has a financial dimension. In this episode of Moolala: Money Made Simple, host Bruce Sellery explores how to navigate life's biggest changes with money in mind. Owen Winkelmolen, founder and CEO of the Adviice retirement-planning platform, explains how affordable, AI-powered tools are making detailed financial and decumulation planning accessible to everyone. Career strategist Janel Abrahami shares a practical framework for knowing when it's time for a career pivot, the six moves anyone can make, and how to use an "energy resume" and a personal board of advisors to find your next step. End-of-life doula Michelle Leray demystifies the role of a death doula and its surprising connection to estate planning, while University of Toronto professor Michelle Pannor-Silver, author of Aging with Agility, reveals why your body is a resource worth investing in and how physical health and financial health go hand in hand. A thoughtful, wide-ranging conversation about preparing for change at every stage of life. To find out more about the guests check out: Owen Winkelmolen: adviice.ca Janel Abrahami:  janelabrahami.com | Instagram | TikTok | LinkedIn Spirited Guided Path: Facebook | Instagram Death Doulas of Manitoba: Facebook | Instagram Michelle Pannor-Silver: michellepannorsilver.com Bruce Sellery is a personal finance expert and best-selling author. As the founder of Moolala and the CEO of Credit Canada, Bruce is on a mission to help you get a better handle on your money so you can live the life you want. High energy & low B.S., this is Moolala: Money Made Simple. Find Bruce Sellery at Moolala.ca | X | Facebook | LinkedIn

If a brand is no longer what a company says it is, but the sum of every experience a customer has, what does that mean for the marketing department's role in the organization?Agility requires more than just adapting to market changes; it demands a fundamental shift from broadcasting a message to engineering an experience. It requires a willingness to unlearn old definitions of brand and embrace a new reality where customer perception is the ultimate truth.Today, we're going to talk about what some are calling a "reformation" in branding. It's a move away from the traditional model of logos, slogans, and campaigns, and toward a new understanding where the brand is the cumulative effect of every single customer interaction. This shift has massive implications for organizational structure, strategy, and how we measure success.To help me discuss this topic, I'd like to welcome, Lou Carbone, Professor of Practice, Michigan State University & Founder/Chief Experience Officer at Experience Engineering. About Lou CarboneLou Carbone, often called the "Godfather of Experience Management," has been a pioneer in experience engineering since the 1980s. He's a globally recognized thought leader, author of Clued In (Fast Company's Reader's Choice Award winner), and co-author of award-winning research like “Sticktion.” He developed the proprietary Experience Engineering® methodology and has advised top organizations including Microsoft, IBM, John Deere, Pizza Hut UK, Allstate, and the UAE government. A frequent keynote speaker and guest lecturer at leading business schools, he's also Professor of Practice at Michigan State University, shaping future leaders in customer experience. His innovations, like the Paperless Rental Agreement at National Car Rental, have become industry standards. He holds a Distinguished Alumni Award from Thiel College, where he also served as Board Chair, and is active on several healthcare and academic boards including Brown College. Lou also serves as a Professor of Practice in the Eli Broad Business College at Michigan State University, teaching within the Masters of Market Research and Analytics program, as well as the startup of the Masters degree in Customer Experience Management.Lou Carbone on LinkedIn---------- Resources ---------- Experience EngineeringThe Agile Brand podcast is brought to you by TEKsystems. We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off. Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

Velocity feels like proof.  Fifty story points done, a bigger number than last sprint, a box checked.  But velocity measures how busy a team is, not whether anything valuable reached the customer.  Kate Megaw and Ryan Smith take apart the metric everyone loves to report and rebuild the case for measuring what matters.  Velocity, they argue, was never a metric at all. It is an internal planning tool, Mike Cohn's “yesterday's weather”, useful for forecasting and useless for judging.  From there the conversation turns to the measures that actually signal agility: outcome over output, flow metrics like lead time, work in progress limits, emergent work per sprint, flow efficiency, and the strategic questions executives really care about, such as whether the business moved forward.  Along the way Ryan shares the MVP that 300 people found on their own, and Kate lands the question that cuts through it all: if your velocity doubled tomorrow, would your customers even notice? Velocity is vanity.  Outcomes are reality.  Agility lives in the flow.

Are the platforms you rely on most for growth also the biggest barriers to understanding it?Agility requires a clear view of the entire customer journey, not just the isolated moments within a single platform. This means brands must adapt their strategies to operate effectively across the open internet, not just within its walled gardens.Today, we're going to talk about a fundamental disconnect in modern marketing: while AI is enabling a consumer journey that is more fluid and dynamic than ever, many marketers are still planning, executing, and measuring their efforts in platform-specific silos. This can create a distorted view of performance and limit a brand's ability to drive real growth.To help me discuss this topic, I'd like to welcome Todd Parsons, Chief Product Officer & President of Performance Media at Criteo. About Todd ParsonsTodd Parsons is Chief Product Officer and President of Performance Media at Criteo, where he leads the company's global product and Performance Media organization. Since joining in 2020, he has been instrumental in transforming Criteo's platform, advancing AI-powered solutions for predictive bidding, creative assembly, and merchandising, while scaling self-service activation across channels. In 2025, he assumed leadership of Performance Media to unify product, design, analytics, and go-to-market under a single vision for growth. With more than two decades of experience at the intersection of data and marketing, Todd has held leadership roles driving innovation across the industry. He previously served as Chief Product Officer at SocialCode, where he developed tools to activate and measure first-party audiences across platforms including Facebook, Amazon, and YouTube, and earlier helped establish OpenX as the first people-based programmatic marketplace. At Criteo, he continues to shape the future of commerce media, leveraging over a billion daily shopper interactions to deliver measurable outcomes for brands and retailers worldwide.Todd Parsons on LinkedIn: https://www.linkedin.com/in/toddaparsons---------- Resources ---------- Criteo: criteo.comThis show is brought to you by Criteo. Their new self-service platform, Criteo GO, makes AI-powered advertising simpler and more accessible for brands looking to drive demand, acquire customers, and scale performance. By enabling cross-channel performance across display, web, video, social, and even ChatGPT, Criteo GO helps brands reach shoppers with smarter advertising powered by real-time commerce signals.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: agilebrandguide.comThe Agile Brand is produced by Missing Link. Hosted on Acast. See acast.com/privacy for more information.

Send us Fan MailCatherine D'Aragon, CEO of First Aid Beauty, joins Skin Anarchy to discuss how the brand built its barrier science foundation years before barrier repair became a trend, why it develops products around problems instead of buzzy ingredients, how it responds to dupes, what changed after the P&G acquisition, and the GLP-1 body care innovation coming next. Below are the biggest questions answered in this episode.Did First Aid Beauty focus on barrier repair before it was a trend?Yes. The brand was founded in 2009 around sensitive skin, and its hero product, Ultra Repair Cream, carries a clinical claim of strengthened skin barrier in seven days, long before barrier language dominated the market. D'Aragon is direct about the wave of newcomers: "There's a lot of brands that came in and said, oh, we invented barrier repair, and now we're the brand for barrier repair." First Aid Beauty simply talked about it as sensitive skin science, and every formula since has been built to strengthen the barrier.How does First Aid Beauty decide which skincare trends to follow?By evaluating the science behind the trend rather than chasing it. "We need to evaluate the science behind the trend... we don't develop product in three months. We develop product, it takes years to develop." The brand does listen to its community for new ways to use existing products: the KP Bump Eraser body scrub was developed for keratosis pilaris, but when consumers began using it to prep skin before tanning, the brand added that usage to its messaging. Trends can expand how a product is talked about, but they never start the development process.How do you build a skincare brand that lasts?Stay true to the brand DNA through every launch decision. First Aid Beauty was founded to deliver problem solving formulas for sensitive skin with a luxurious experience, filling the gap between effective but joyless drugstore products and sensorial prestige ones. D'Aragon admits the brand once drifted: "We kind of went off track and we launched product that was really not in that kind of problem solution sensitive skin, and we decided to discontinue those products." Anything that makes sensitive skin react in testing never launches, no matter how promising.Is retinol safe for sensitive skin?Conventional retinol often is not, which is why First Aid Beauty spent years solving the problem before entering the category. "We spent like three years researching and we found a very specific technology about encapsulated retinol with slower delivery, then it's less irritation." The encapsulation slows release into the skin, delivering the antiaging benefit without the stripping that disqualifies most retinol products for reactive skin.Can exfoliation work for sensitive skin?Yes, if the acids are chosen for gentleness rather than intensity. The Facial Radiance Pads pair glycolic acid with lactic acid, a gentler acid, to deliver what D'Aragon calls "real exfoliation, but without the irritation." The combination approach reflects the same principle as the retinol work: the category is not off limits for sensitive skin, but the formulation has to be rebuilt around it.Who is the First Aid Beauty customer?Not one person but several distinct tribes, which the brand studies through extended consumer research sessions. "We call it the simple girl, the person that just wants simple product that works and is tired of the trend and is tired of going to social media." Other tribes are actively problem solving specific skin concerns. The brand adapts its messaging to each tribe but never adapts the products themselves, which stay anchored to the science.How does First Aid Beauty respond to dupes?By testing them head to head rather than ignoring them or cutting prices. "We buy the product, we tried it, and we try to find why we have superiority claims. And every time we are superior versus the competition." Superiority shows up in ingredient selection, concentrations suited to sensitive skin, and even material choices like the fabric of the pads. The brand holds its accessible pricing rather than racing dupes to the bottom, and focuses on educating consumers about the differences.Are skincare dupes as good as the original?D'Aragon encourages consumers to investigate rather than assume. "Look at the concentration of the acid, of any ingredient that is important for that product. Look at the combination of ingredients and look it up and try it if you want." Her confidence comes from watching the pattern play out: many consumers try the dupe, then return to the original because it delivers on its promise.Did the P&G acquisition change First Aid Beauty?The brand gained resources without losing its identity. Access to P&G research and development means even more rigorous science, testing, and safety standards, though it can slow launches. "Sometimes we're a little bit slower to launch some products... but at the end of the day, for the consumers, I think it's a plus." The brand also kept its Boston offices and much of its original team rather than relocating to P&G headquarters, preserving the culture that built it.Are indie skincare brands tested as rigorously as big company brands?Not always, and D'Aragon says consumers rarely realize it. Speed to market can come at the cost of testing depth: "In three, four months, you have a new product coming out to life. But has it gone through all the testing? I'm not sure. The US market is not that regulated." She argues that big company ownership, often framed as diluting a brand, can actually mean a safer product because of the additional scientific rigor behind it.How does First Aid Beauty choose new ingredients?Problem first, never ingredient first. "We don't innovate by ingredient because something is buzzy. We innovate by what's the next problem to solve." Once the problem is defined, the team researches which ingredients can solve it safely for sensitive skin. D'Aragon's logic is durability: a buzzy ingredient fades within a year or two, but the problem a product solves remains, which is why Ultra Repair Cream still works across countless scenarios years later.Is First Aid Beauty launching a GLP-1 skincare product?Yes, in body care. D'Aragon revealed that the brand's next innovation targets skin changes from GLP-1 weight loss: "That's gonna be our next innovation next year, in that body GLP-1, to help people with the saggy skin." She frames it as a problem affecting every age and gender that few brands are addressing, consistent with the brand's approach of solving unsexy problems the fancy skincare world ignores.Why doesn't First Aid Beauty lead with fragrance in body care?Because the brand solves problems, and fragrance is not a problem. "There's a lot of brands that are leading with their fragrance. And we will never lead by fragrance... we're there to help you fix some problem." First Aid Beauty was in body care years before the current boom, anchored by the KP franchise, and its ingrown hair pads have become a fast growing product for men and women alike. A generic shower gel or body lotion will never launch because it solves nothing.What leadership advice does Catherine D'Aragon offer?"Agility, flexibility, adaptation, resilience are all qualities that are super important." With teams split across Boston, New York, and Cincinnati, she also insists on protecting time together in person, arguing that the human interaction lost during COVID never fully returned at brands that stayed remote, and that no amount of collaboration tooling replaces it.What career advice does she have for people entering the beauty industry?Rotate through as many functions as possible in the first decade: influencer work, PR, social media, brand marketing. Stay humble through industry cycles, because some years will be tough regardless of talent. Above all: "Be curious, try a lot of things, but also be curious outside of beauty and see what other categories are doing." She notes the industry has reinvented itself roughly 25 times during her career, and curiosity is what keeps a marketer relevant through every wave.Listen to the full episode with Catherine D'Aragon of First Aid Beauty on Skin Anarchy, available wherever you get your podcasts.Shop First Aid BeautyDon't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf!Support the show

What if your most valuable future customers are discovering solutions in a place your current attribution models can't even see?Agility requires not just adapting to new channels, but completely rethinking how we measure discovery and value when the customer journey starts with a conversation with an AI.Today, we're going to talk about:- How the shift from keyword-based search to conversational AI is creating a new discipline: Answer Engine Optimization.- Why your current team structure might be the biggest obstacle to winning in the AI era, and how to reorganize talent and process for this new reality.- The critical role of unified customer data in influencing AI-driven recommendations and why it's becoming the ultimate competitive advantage.To help me discuss this topic, I'd like to welcome, Kipp Bodnar, Chief Marketing Officer at HubSpot.About Kipp BodnarAs CMO of HubSpot, Kipp leads global marketing strategy to drive awareness and demand across a rapidly evolving product suite. He previously served as VP of Marketing, scaling international teams and overseeing demand gen, strategic partnerships, and social media. He's also a marketing advisor to several SaaS companies, co-author of The B2B Social Media Book, and a respected speaker and blogger.Kipp Bodnar on LinkedIn: https://www.linkedin.com/in/kippbodnar/---------- Resources ----------HubSpot website: https://www.hubspot.com/The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Send us Fan MailPricing AI is the hardest pricing problem in software right now, and most SaaS leaders are getting it wrong on the first try. In this episode of Navigating the Customer Experience, host Yanique Grant sits down with Dan Balcauski, founder of Product Tranquility, to unpack why the first AI price a company sets is always wrong, how to set usage caps when you have no historical data, and what smart B2B SaaS leaders do differently to turn pricing from a liability into a strategic advantage.Dan has spent more than 20 years in software, starting as an engineer before moving into product management and discovering that how a company captures value matters far more than how it builds the product. Today he advises B2B SaaS CEOs on the AI pricing and packaging decisions that keep them up at night, and in this conversation he shares the frameworks, the mistakes to avoid, and the practical playbook he uses with real companies.WHAT YOU WILL LEARN IN THIS EPISODEWhy the first AI price is always wrong, and why that has nothing to do with how smart your team or your consultants are. Dan explains the fundamental economic shift underway in software, where both sides of the pricing equation are moving at once. On the cost side, he points to a benchmark showing the cost per task for a top model dropping by roughly 390 times in a single year, a change no normal business ever absorbs in its cost of goods sold. On the value side, models keep getting more capable, handling this month what they could not handle last month. His research shows that every application layer software company he studied that released AI capabilities revised its pricing and packaging within 18 months. The lesson is not to price perfectly on day one. It is to build for change.How to set usage caps and pricing tiers with zero historical data. Dan frames the real problem plainly. You know what a token costs, but you have no idea what customers will actually do with a new AI feature. Products are full of features that barely got adopted, and AI features do not get to skip that step of the innovation cycle. On top of that, a small group of power users, often around 5 to 10 percent, can drive the overwhelming majority of usage and cost. That makes the tempting shortcuts unreliable. Using dashboard views as a proxy breaks down because good AI gets used far more than the dashboards it replaces, and a beta group rarely matches the usage profile of the full market.The early access playbook that sits between beta and general availability. Dan recommends a stage where companies announce their limits, put a price on the feature, and communicate it clearly, but do not enforce or meter it yet for a defined window that can run anywhere from six weeks to 18 months. This eases customer anxiety about surprise bills, encourages real adoption, and lets the company gather genuine usage patterns instead of guessing from proxies that break down.Why you should separate ordinary plan limits from fair use limits. Even when you are not metering usage, Dan explains, you can reserve the right to throttle or downgrade the rare customer using a capability a hundred or a thousand times more than the average, much like companies already do with API request limits. Those levers let teams keep experimenting during early access without the finance team panicking when the bill arrives.Why communication is where pricing changes succeed or fail. As Dan puts it, most pricing blowups come not from the change itself but from the fact that it was communicated poorly or not at all. Agility beats certainty, and reviewing pricing on a quarterly cadence beats the old annual or five year rhythm.This episode is essential listening for SaaS founders, product leaders, pricing strategists, and customer experience professionals who want to understand how AI is reshaping the economics of software and what to do about it before the market forces the decision for them.ABOUT DAN BALCAUSKIDan Balcauski is the founder of Product Tranquility, where he helps B2B SaaS CEOs turn pricing from a confusing liability into a strategic advantage. With more than 20 years in software, Dan began his career as an engineer before moving into product management and discovering that how companies capture value matters far more than how they build it. His work now centers on one of the most pressing questions in software today: how to price AI. Before founding Product Tranquility, Dan was a principal product strategist at SolarWinds and head of product at LawnStarter. He holds a BSc in computer engineering from Iowa State University and an MBA from the Kellogg School of Management at Northwestern, where he also helps teach executive education courses on product strategy. He is the host of the SaaS Scaling Secrets podcast.QUESTIONS YANIQUE ASKEDCould you share a little about your journey and how you got from where you were to where you are today? You have said the first AI price is always wrong. Why is that, and what should a SaaS company do differently knowing they are going to get it wrong the first time? So many companies are trying to set usage caps and pricing tiers for AI with zero historical data. How would you advise a CEO to make that decision when they are essentially flying blind? What is the one online resource, tool, website, or application that you absolutely cannot live without in your business? Can you share one or two books that have had a positive impact on you, professionally or personally? What is one thing going on in your life right now that you are really excited about? Do you have a quote or saying that keeps you on track during times of adversity? Where can listeners find and connect with you online?KEY TAKEAWAYSThe first AI price is always wrong, and that is not a failure of intelligence. It reflects a fundamental economic shift where both cost and value are moving fast. Every application layer company Dan studied revised its AI pricing and packaging within 18 months. Plan for revision, not perfection. Agility beats certainty. Review pricing on a quarterly cadence rather than annually or every five years. Communication is where pricing changes succeed or fail. Most blowups come from poor communication, not the change itself. Usage proxies break down. Dashboard views and beta groups rarely predict how customers will actually use an AI feature. A small group of power users can drive the majority of usage and cost, so average user assumptions are dangerous. Early access is the smart middle stage. Announce and price the limits, communicate them, but do not meter yet while you gather real data. Separate plan limits from fair use limits. Reserve the right to throttle extreme usage even when you are not metering everyone. Do not borrow problems from the future. Anxiety about what has not happened yet only adds problems to the present. AI is making custom, personal business software economically viable for the first time, opening the door to tools built exactly the way you work.CHAPTERS 00:00 Introduction and Guest Bio 01:51 Dan's Journey: From Engineer to Pricing Strategist 04:03 Learning That Pricing Is Different in Every Industry 04:49 Why the First AI Price Is Always Wrong 05:36 The 390x Cost Shift and the Moving Value Equation 06:49 Agility, Faster Pricing Reviews, and Communication 09:28 Setting Usage Caps With No Historical Data 11:32 Why Dashboard Proxies and Beta Groups Break Down 12:59 The Early Access Playbook Between Beta and GA 13:20 Plan Limits vs. Fair Use Limits 17:04 The One Tool Dan Cannot Live Without: Claude Code 17:38 Book Recommendation: Monetizing Innovation 18:31 Building Custom Business Software With AI 19:55 How to Connect With Dan Online 20:27 Dan's Guiding Quote: Don't Borrow Problems From the FutureFEATURED RESOURCESBook mentioned: Monetizing Innovation by Madhavan Ramanujam and Georg TackeTool mentioned: Claude Code, Dan's work surface and the engine behind his custom business softwareCONNECT WITH DANLinkedIn: Search Dan Balcauski on LinkedIn, and mention that you heard him on the podcast so he can separate you from the spamWebsite: producttranquility.comPodcast: SaaS Scaling Secrets, wherever podcasts are foundDAN'S GUIDING QUOTE"Don't borrow problems from the future." Dan BalcauskiDan explains that most of our anxiety is about things that have not happened yet. Worrying about a future scenario pulls that problem into the present before it ever arrives, giving you more to carry now for no reason. Like debt, it is borrowing against your future self. His practice is to stay focused on what is real and in front of him, which keeps him grounded when challenges or uncertainty threaten to pull him off track.ABOUT N

With brands being defined by every customer interaction, who is really in charge of your customer experience: your C-suite, or your frontline employees?Agility requires more than just the right technology; it demands a culture where empowered teams can make decisions and respond to customer needs in the moment.Today, we're going to talk about building a brand from the inside out, focusing on the powerful connection between internal culture and external customer experience. We'll explore:- How a "reverse pyramid" leadership model can directly impact customer experience and brand perception.- Translating core values into an operational framework that empowers employees and fosters accountability.- The principles of scaling a culture of empowerment as a brand grows from a single location to a global presence.To help me discuss this topic, I'd like to welcome Rick Rosenfield, Co-Founder at California Pizza Kitchen, and author of the new book, The California Pizza Kitchen Story. About Rick RosenfieldRick Rosenfield is the co-founder of California Pizza Kitchen and a former federal prosecutor and defense attorney. He helped grow CPK to 265 restaurants and a national retail line while shaping a new era of American casual dining. His forthcoming memoir blends legal battles, entrepreneurial inflection points, and lessons in partnership and culture.Rick Rosenfield on LinkedIn: https://www.linkedin.com/in/rickrosenfield---------- Resources ---------- California Pizza Kitchen: www.rickrosenfield.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Why do some people walk into interviews completely unshakeable — and others freeze, ramble, or fall apart the moment they get an unexpected question? In this episode, I'm breaking down a concept I call interview agility, and why the solution has nothing to do with preparing more answers. If you've ever walked out of an interview knowing exactly what you should have said — but your mind went blank in the room — this episode is going to show you what was actually happening. Tune in to hear the exact thoughts I had in my most recent interview that landed me the offer, and how you can start building that same mental agility for yourself. Get full show notes and more information here: https://nataliefisher.ca/ep296Offer accepted: www.asknataliefisher.com/offer-accepted

For Eliza and John Hill, it was love at first arrow. Not Cupid's arrow, but the flying arrow of an archery dodgeball game. After trying this unique sport, the adventurous couple decided to open their own archery dodgeball venue right here in Colorado Springs. Tune in as they tell us all about their love for the game, what players can expect and why you'll want to give it a shot for your next group or family outing. Be sure to subscribe so you don't miss our next episode! Send any questions or inquiries to Media@VisitCOS.com.  Episode links:  @SherwoodShowdown SherwoodShowdown.com United We Rock

There is “Big A” Agility, the frameworks like Scrum, Kanban, and SAFe, and there is “little a” agility, the plain human ability to change direction when the world shifts under your feet. Kate Megaw and Ryan Smith make the case that the second one matters most, and that it belongs in every company's core values, not just its delivery teams. Recorded ahead of Agile 2026 in Washington DC, whose theme is “Shaping the Future with Agility”, the conversation moves from VUCA to Bill George's VUCA 2.0, which answers volatility with vision, uncertainty with understanding, complexity with courage, and ambiguity with adaptability, to the most expensive words in business: “we have always done it this way”. Kate and Ryan dig into experimentation and the experiment log, why psychological safety is the ground everything grows from, the shift from a fixed mindset to a growth mindset, and why the five year plan and the pretty Gantt chart no longer survive contact with reality. The takeaway is simple. Shaping the future with agility is not about predicting what comes next. It is about building leaders, teams, and organizations that can thrive no matter what does.

Like or didn't like what you heard? Share your sip with me! What if the biggest obstacle to growth isn't your strategy—it's your bottlenecks?In this episode of LeaderSips, I'm joined by entrepreneur, agile strategist, and Phoenix Marcus founder Robin Sims-Allen for a conversation on leading with purpose, building resilient organizations, and creating businesses where people can truly thrive.With more than 20 years of experience in technology and business leadership, Robin shares how great leaders identify what slows teams down, cultivate healthy cultures, and create environments where innovation can flourish. We also explore the lessons she learned from launching startups ahead of their time, why resilience is every business leader's superpower, and how her passion for empowering women inspired the creation of TotalHER, a global platform built on connection, collaboration, and opportunity.Whether you're leading a team, building a business, or navigating your own next chapter, this conversation is full of practical leadership wisdom and encouraging reminders that success starts with serving people well.In this episode, you'll discover:How to identify and eliminate the bottlenecks holding your team back.Why human connection and culture are your greatest competitive advantage.Lessons every entrepreneur can learn about resilience, timing, and growth.How agile leadership creates stronger organizations.The vision behind TotalHER and empowering women through authentic community.Why leading with both ambition and heart produces lasting impact.Connect with Robin Follow her on LinkedIn Discover more about TotalHER where women lead the feedRead her blog and learn more about how Phoenix Marcus can help you thrive in this fast-paced, constantly evolving world So, grab your favorite cup of coffee and join us for another inspiring conversation—because every great leader has a story worth sharing, and every great conversation starts with a sip.Support the showFor more sips and tips, connect with me on social and follow @LeaderSips @Leadspirations and @LifeisGrit on Instagram, Threads, X, Facebook, YouTube, and Pinterest. Learn more about me at karlynnholbrook.com 

What if the biggest obstacle to AI-driven ROI isn't the AI itself, but everything you're feeding it?Agility requires not just the speed to adopt new technologies like AI, but the clarity to recognize when foundational elements, like your data strategy, must be fixed first to unlock true potential.Today, we're going to talk about the intense pressure on revenue and marketing leaders to demonstrate ROI from AI. We'll explore the counterintuitive idea that simply chasing 'better AI' is a distraction, and that the real gains come from addressing the foundational data gaps that plague most organizations.To help me discuss this topic, I'd like to welcome, Ann Davis, Chief Revenue Officer at Crunchbase. About Ann DavisAnn Davis is the Chief Revenue Officer at Crunchbase, where she leads global sales strategy and drives adoption of the company's AI-powered predictive intelligence solution. With more than 30 years of experience scaling enterprise sales teams at high-growth SaaS companies, Ann brings deep expertise in data analytics, customer engagement, and revenue growth. She joined Crunchbase from Google Cloud, where she led sales for data analytics solutions—including BigQuery and Vertex—across multiple U.S. regions. Prior to that, she was Vice President of Sales at Looker, playing a key role in expanding its enterprise business ahead of its acquisition by Google. At Crunchbase, Ann is focused on helping customers unlock the power of AI-driven market insights to anticipate shifts and act faster.Ann Davis on LinkedIn: https://www.linkedin.com/in/anndavis3/---------- Resources ---------- Crunchbase: https://www.crunchbase.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In this episode, Dr. Marc Pietropaoli discusses his transition from traditional orthopedics to regenerative medicine, emphasizing the importance of repairing rather than replacing damaged joints. He shares insights on the components and sequencing of regenerative treatments, the role of genetic testing in nutrition, and his mission to eliminate the need for knee replacements by 2043. The conversation highlights the significance of prevention and proactive care in joint health. In this conversation, Dr. Marc Pietropaoli discusses various aspects of injury prevention, particularly focusing on ACL injuries and innovative surgical techniques. He emphasizes the importance of proper landing techniques, dynamic warm-ups, and the role of proprioception in preventing injuries. The discussion also covers the advancements in ACL repair, including the bear procedure, which utilizes a collagen implant to enhance healing and reduce the risk of arthritis. The conversation concludes with resources for further learning and insights into the future of sports medicine.   For Audience Join the other 20,000+ high-performers getting weekly insights on biological reversal, exponential strategies, and Life Energy optimization→ https://start.gladdenlongevity.com/subscribe If you're ready to measure your 60+ biological ages and build a personalized reversal plan, apply for a discovery call here → https://start.gladdenlongevity.com/apply-now   Use code 'Podcast10' to get 10% OFF on any of our supplements at https://gladdenlongevityshop.com/!      Takeaways        Dr. Pietropaoli transitioned from traditional orthopedics to regenerative medicine.        He emphasizes the body's ability to heal itself through regenerative techniques.        The importance of asking questions in medical training is highlighted.        Dr. Pietropaoli's personal experiences influenced his career path.        He advocates for a team approach in patient care, involving various specialists.        Inflammation is a key factor in joint health and must be addressed.        Genetic testing can guide nutritional choices for better health outcomes.        Preventive measures can significantly reduce the risk of joint injuries.        Dr. Pietropaoli aims to end the need for knee replacements by 2043.       The conversation underscores the importance of patient education in exploring treatment options. Bending knees during landing reduces injury risk.        Proper proprioception is crucial for athletes.        Dynamic warm-ups are more effective than static stretching.        Mastering two-legged exercises is essential before progressing to one-legged ones.        Plyometrics enhance fast twitch muscle fiber development.        Agility is linked to balance and quickness.        Bear surgery offers a promising alternative to traditional ACL repair.        Collagen implants can significantly aid in ACL healing.        Using blood flow restriction can enhance recovery post-surgery.        Education and awareness are key in sports injury prevention.     Chapters 00:00 Introduction to Regenerative Orthopedics 04:08 The Journey from Traditional to Regenerative Medicine 13:46 Components and Sequencing in Regenerative Treatments 20:04 Genetic Testing and Nutrition for Optimal Health 22:52 Future Aspirations in Joint Health and Prevention 27:09 Injury Prevention Techniques 34:06 Understanding ACL Injuries and Repair 42:35 Innovations in ACL Surgery 45:34 Resources and Final Thoughts   To learn more about Dr. Marc: Website: www.victoryinmotion.com TikTok: https://www.tiktok.com/@drmarcpietropaoli Instagram: https://www.instagram.com/drmarcpietropaoli LinkedIn: https://www.linkedin.com/in/drmarcpietropaoli YouTube: https://www.youtube.com/@victoryinmotion1   Reach out to us at:    Website: https://gladdenlongevity.com/     Facebook: https://www.facebook.com/Gladdenlongevity/    Instagram: https://www.instagram.com/gladdenlongevity/?hl=en     LinkedIn: https://www.linkedin.com/company/gladdenlongevity    YouTube: https://www.youtube.com/channel/UC5_q8nexY4K5ilgFnKm7naw     Gladden Longevity Podcast Disclosures Production & Independence The Gladden Longevity Podcast and Age Hackers are produced by Gladden Longevity Podcast, which operates independently from Dr. Jeffrey Gladden's clinical practice and research at Gladden Longevity in Irving, Texas. Dr. Gladden may serve as a founder, advisor, or investor in select health, wellness, or longevity-related ventures. These may occasionally be referenced in podcast discussions when relevant to educational topics. Any such mentions are for informational purposes only and do not constitute endorsements. Medical Disclaimer The Gladden Longevity Podcast is intended for educational and informational purposes only. It does not constitute the practice of medicine, nursing, or other professional healthcare services — including the giving of medical advice — and no doctor–patient relationship is formed through this podcast or its associated content. The information shared on this podcast, including opinions, research discussions, and referenced materials, is not intended to replace or serve as a substitute for professional medical advice, diagnosis, or treatment. Listeners should not disregard or delay seeking medical advice for any condition they may have. Always seek the guidance of a qualified healthcare professional regarding any questions or concerns about your health, medical conditions, or treatment options. Use of information from this podcast and any linked materials is at the listener's own risk. Podcast Guest Disclosures Guests on the Gladden Longevity Podcast may hold financial interests, advisory roles, or ownership stakes in companies, products, or services discussed during their appearance. The views expressed by guests are their own and do not necessarily reflect the opinions or positions of Gladden Longevity, Dr. Jeffrey Gladden, or the production team. Sponsorships & Affiliate Disclosures To support the creation of high-quality educational content, the Gladden Longevity Podcast may include paid sponsorships or affiliate partnerships. Any such partnerships will be clearly identified during episodes or noted in the accompanying show notes. We may receive compensation through affiliate links or sponsorship agreements when products or services are mentioned on the show. However, these partnerships do not influence the opinions, recommendations, or clinical integrity of the information presented. Additional Note on Content Integrity All content is carefully curated to align with our mission of promoting science-based, ethical, and responsible approaches to health, wellness, and longevity. We strive to maintain the highest standards of transparency and educational value in all our communications.  

What if the infinite shelf of e-commerce hasn't made customers more confident, but has instead created a new kind of friction: the paralysis of endless choice?Agility requires brands to shift their focus from simply providing more options to actively helping customers navigate them.Today, we're going to talk about:- Understanding the modern customer journey when discovery is no longer the primary problem.- Building value as a "decision layer" that sits on top of commerce, rather than competing with it.- Using AI not just for personalization, but for simplification and decision support.To help me discuss this topic, I'd like to welcome, Dan Bennett, CMO, and Alexandra Seaman, Co-Founder and SVP at Furniture.com.About Dan BennettDan Bennett is Chief Marketing Officer and founding team member at Furniture.com, where he's reshaping furniture retail through AI, data, and an open marketplace model. Since 2022, Dan has helped scale the company to 80+ employees across two offices, connecting millions of shoppers with hundreds of brands. Before Furniture.com, he was CMO at Packable, a Carlyle-backed e-commerce platform that grew into Amazon's largest third-party marketplace partner and reached a $2 billion valuation. Earlier, Dan spent over a decade leading digital and brand strategy at McCann and Grey, driving growth for global names like P&G, Facebook, Microsoft, and Nike. Dan brings a focus on clear priorities, fast execution, and building teams that fuel sustainable growth.Dan Bennett on LinkedIn: https://www.linkedin.com/in/bennettdaniel/About Alexandra SeamanAlex Seaman is Co-Founder and SVP at Furniture.com, where she leads strategy and partnerships for a fast-growing furniture shopping platform redefining how people discover and buy furniture. Since launch, she has expanded the platform to more than 70 participating retailers and earned recognition as one of Furniture Today's “40 Under 40.”---------- Resources ----------Furniture.com: https://www.furniture.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other generative AI tools, Chaser is the only platform that brings AI-powered project management into Slack, where teams already work. Chaser is based in Toronto, Canada. Learn more at trychaser.com.The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In Episode 108 of the Cybersecurity Readiness Podcast Series, Dr. Dave Chatterjee is joined by Scott Harrell, President and Chief Executive Officer of Infoblox and former leader of Cisco's $20 billion enterprise networking business — to examine one of the most consequential security blind spots in modern enterprise governance: the foundational network infrastructure layer that every other security investment depends on, and that almost no organization actively governs.The episode opens with the October 2025 Amazon Web Services outage, in which a single automated misconfiguration in a core routing service triggered a global cascade that took down AI services, financial platforms, and consumer applications worldwide, producing an estimated $581 million in losses. The cause was not a sophisticated cyber attack. It was a governance decision that had never been made — nobody was actively watching the foundational layer. That event becomes the opening frame for a conversation about DNS, DHCP, and IP address management: the three-part infrastructure, collectively known as DDI, that assigns every device an address, maps every application name to a network location, and routes every piece of digital traffic to its destination. When it works, it is invisible. When it fails — or when an attacker exploits it — everything built on top of it stops.Harrell's central argument is structural: 92% of all malware relies on DNS for its initial call-out to attacker-controlled infrastructure. The first thing any malware does when it lands on a network is resolve a malicious domain — and if that DNS request is blocked, the entire incident cascade never occurs. The payload is never downloaded. Lateral movement never begins. Privilege escalation never follows. The problem is that most enterprise security stacks are built to detect and respond to malware after it has activated — not to intercept the first domain resolution that enables everything that follows. This is the difference between reactive and preemptive security, and it is a governance choice that shows up in budget allocations: currently, only 5% of enterprise security spending goes to preemptive activities, with 95% consumed by detection and response. Gartner projects that organizations will need to reach a 50/50 split by 2030.The conversation addresses how to make the governance case for foundational infrastructure investment, what differentiated DNS security looks like, how agentic AI is about to make network complexity exponentially harder to manage, and what three metrics every senior leader should be demanding from their security teams. Analyzed through Dr. Chatterjee's Commitment–Preparedness–Discipline (CPD) Framework, the episode reframes network infrastructure security from an IT operational matter into a board-level governance imperative. The episode's core message is neither technical nor vendor-specific: the organizations that will withstand the next breach are not those with the most sophisticated detection tools — they are those that have decided to govern the layer on which everything else depends.To access and download the entire podcast summary with discussion highlights - https://www.dchatte.com/episode-108-the-invisible-foundation-why-dns-security-is-the-governance-gap-no-one-is-watching/Connect with Host Dr. Dave ChatterjeeLinkedIn: https://www.linkedin.com/in/dchatte/ Website: https://dchatte.com/Books PublishedThe DeepFake ConspiracyCybersecurity Readiness: A Holistic and High-Performance ApproachArticles & Cases PublishedChatterjee, D. (2026). The Cryptographic Reckoning: Why Quantum Readiness Begins with Agility, Not Algorithms, The INFORMS Analytics Magazine, June 26, 2026Chatterjee, D. (2026). The New Digital Fragility: How AI-Enhanced Cyber Threats Are Reshaping Operational Resilience, The INFORMS Analytics Magazine, March 4, 2026Chatterjee, D. (2026). Root: Automating the Remediation Gap, Ivey Publishing, Jan 7, 2026.Ramasastry, C. and Chatterjee, D. (2025). Trusona: Recruiting For The Hacker Mindset, Ivey Publishing, Oct 3, 2025.Chatterjee, D. and Leslie, A. (2024). “Ignorance is not bliss: A human-centered whole-of-enterprise approach to cybersecurity preparedness,” Business Horizons, Accepted on Oct 29, 2024.Isik, O., Chatterjee, D., and Lourenco, D.A. (2024). “Getting Cybersecurity Right,” California Management Review — Insights, Accepted for Publication, July 8, 2024. Chatterjee, D. (2023). “Mission critical – How American Cancer Society successfully and securely migrated to the cloud amid the pandemic,” I by IMD, March 13, 2023.Chatterjee, D. (2022). “Preventing security breaches must start at the top,” I by IMD, September 28, 2022, Institute for Management Development, Lausanne, SwitzerlandChatterjee, D. (2022). “Making Cybersecurity Readiness Mainstream,” Executive Blog Post, NETSPI, March 1, 2022Benz, M. and Chatterjee, D. (2020). “Calculated Risk? A Cybersecurity Evaluation Tool for SMEs,” Business Horizons, available online from May 4, 2020Chatterjee, D. (2019). “Should Executives Go To Jail Over Cyber Attacks,” Journal of Organizational Computing and Electronic Commerce, Vol

Brent Peterson interviews Jason Nyhus, General Manager at Shopware, about the latest trends in B2B commerce, platform flexibility, and the future of digital experiences. They explore the challenges and opportunities in regulated industries, the importance of adaptable platforms, and innovative features like live shopping. Key  topicsB2B market growth and trendsPlatform flexibility and customizationRegulated industry challenges and complianceImpact of private equity on technology choicesFuture of digital customer experiencesRole of AI and agentic systems in commerceIntegration and extension of e-commerce platformsRisks of platform lock-in and cobbling appsThe evolution of B2C and B2B convergenceChapters00:00 Introduction to B2B E-Commerce Dynamics01:47 Insights from the B2B Report05:27 Navigating Private Equity Expectations07:19 Understanding Regulated Industries12:02 The Complexity of B2B Commerce16:23 The Future of B2B Experiences20:50 Shopware Innovations and Future Directions ResourcesGet the Shopware B2B Report here: https://contentcucumber.com/b2b-reportShopware Official Website - https://www.shopware.comContent Cucumber - B2B Report - https://contentcucumber.comShopware Intelligence - https://www.shopware.com/en/shopware-intelligence/Shopware Payments - https://www.shopware.com/en/shopware-payments/Vibe Coding - https://vibecoding.comGuest linksLinkedIn - https://www.linkedin.com/in/jasonnyhusTwitter - https://twitter.com/jasonnyhus

How much of your marketing and CX investment is being undermined in the final mile by a sales conversation that goes off the rails?Agility requires our customer-facing teams do more than recite a script; they need the situational awareness to navigate complex conversations in real time. This capability isn't just a sales skill—it's a critical component of the overall customer experience.Today, we're talking about the gap between traditional sales training and real-world performance. Most reps forget the majority of what they learn, and classroom theory often fails to prepare them for the pressure and unpredictability of live buyer interactions. We'll explore how AI-powered simulation is moving beyond static role-play to create deliberate practice environments where teams can build the muscle memory needed for high-stakes conversations.To help me discuss this topic, I'd like to welcome, Sam Dorison, Co-founder and Chief Executive Officer at ReflexAI. About Sam DorisonSam Dorison is the Cofounder and CEO at ReflexAI. An expert in artificial intelligence strategy and product deployment, Dorison has been involved with AI-powered products in industries ranging from mental health to cybersecurity to smart cities. Before launching ReflexAI, he served as Chief Strategy & Innovation Officer at The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ young people. There, he published 5 peer-reviewed articles on mental health and oversaw teams including crisis services, training, research, technology, and finance. Dorison previously worked at McKinsey & Company and Harvard Kennedy School. He graduated summa cum laude and Phi Beta Kappa from Princeton University's School of Public and International Affairs. He also holds an LL.M. from Cambridge University and a master's degree from University College London, both as a Marshall Scholar. Beyond ReflexAI, Dorison is heavily involved in causes that support families impacted by cancer. Dorison lives in New York City with his husband. Sam Dorison on LinkedIn: https://www.linkedin.com/in/samdorison/ ---------- Resources ---------- ReflexAI: https://www.reflexai.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other generative AI tools, Chaser is the only platform that brings AI-powered project management into Slack, where teams already work. Chaser is based in Toronto, Canada. Learn more at trychaser.com.The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In a world of infinite entertainment choices, how does a sports franchise earn a fan's loyalty when the game isn't being played?Agility requires meeting fans where they are, with the right message at the right moment, whether they're on their couch or in their seat. This means adapting communication strategies in real-time to create a conversation, not just a broadcast.Today, we're going to talk about how sports franchises are navigating an incredibly crowded calendar to build deeper relationships with their fans. It's no longer just about what happens on the field or the court; it's about merging technology and creativity to design a seamless fan journey that extends from their living room to the stadium and back. This means looking beyond traditional broadcast and email to create interactive, personalized experiences that add real value.To help me discuss this topic, I'd like to welcome, Ben Lewis, VP of Marketing and Growth at Infobip. About Ben Lewis Ben Lewis is the Vice President of Marketing and Growth at Infobip, a global cloud communications platform, appointed in December 2022. Based in Israel, he leads global marketing, aiming to increase brand awareness and market share. He previously held roles at OpenMarket and has extensive experience in omnichannel communications and strategic commercial innovation. Ben Lewis on LinkedIn: https://www.linkedin.com/in/ben-lewis-082b7915/ ---------- Resources ---------- Infobip: infobip.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other generative AI tools, Chaser is the only platform that brings AI-powered project management into Slack, where teams already work. Chaser is based in Toronto, Canada. Learn more at trychaser.com.The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

With every vendor claiming their platform is a revolutionary AI silver bullet, how do enterprise leaders distinguish between genuine innovation and what's essentially just marketing hype wrapped in a new algorithm?Agility requires a clear-eyed strategy for adopting new technologies, especially AI, focusing on practical outcomes over speculative promises.Today, we're going to talk about moving past the theoretical promise of AI and into its practical application for enterprise marketing. We'll discuss:- How to demystify AI for the broader marketing organization so your teams can actually use it.- Moving beyond theory to discuss tangible applications that drive efficiency and better customer experiences.- Why a solid data foundation isn't just important for AI, but is the absolute prerequisite for its success.To help me discuss this topic, I'd like to welcome, Daniella Harkins, SVP, Product GTM at LiveRamp. About Daniella HarkinsDaniella Harkins is SVP, Product Go To Market at LiveRamp (NYSE: RAMP), the leading data collaboration platform. She works at the intersection of product and commercial teams to drive the structure and transformation of the two functions team toward the next evolution — empowering them to achieve max productivity. She holds a deep understanding of the market and field and translating it into GTM activities such as pricing, product stories, salesplays, and launches. Daniella holds a Bachelor of Arts in French from Temple University and an MBA from St. John's University Rome, and speaks French and Italian. Daniella Harkins on LinkedIn: https://www.linkedin.com/in/dharkins/ ---------- Resources ---------- LiveRamp: https://www.liveramp.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other generative AI tools, Chaser is the only platform that brings AI-powered project management into Slack, where teams already work. Chaser is based in Toronto, Canada. Learn more at trychaser.com.The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if your next customer isn't a person, but an AI agent acting on their behalf? And what if that agent is evaluating your brand on a purely logical, data-driven basis, completely devoid of the emotional hooks your marketing has always relied on?Agility requires not just adapting to changing customer behaviors, but also redefining who—or what—our customer even is. It demands that we build operational and strategic frameworks that can cater to both human emotional drivers and the cold, hard logic of machines.Today, we are at Forrester CX in New York City, and we're going to talk about a fundamental shift in the customer journey: the rise of the AI agent as an influential, and in some cases, decision-making persona. This isn't just about using AI in our marketing; it's about marketing to AI. We'll explore what it means when our brand's message needs to be optimized not just for human perception, but for machine interpretation and evaluation.To help me discuss this topic, I'd like to welcome Chuck Gahun, Principal Analyst at Forrester. About Chuck Gahun Chuck is a leader in Forrester's Digital Business & Strategy practice serving business and digital executives. His research coverage includes content management systems (CMSes), product information management (PIM) systems, and commerce services and strategy for B2B and B2C companies. Chuck helps executives design strategies that deliver customer and business value by partnering with technology vendors and services providers. Chuck has 20 years of experience in content and commerce. He specializes in digital strategy, experience design, and technology initiatives in CMSes, e-commerce systems, digital asset management (DAM) systems, PIM systems, digital experience platforms (DXPs), and several others. He has led strategy and implementations for brands like Goldman Sachs, Blue Cross Blue Shield, Hilti, Marriott, AARP, and the Centers for Disease Control. Prior to joining Forrester, Chuck was a managing director and partner at Shift7 Digital (a Merkle company) and held senior management positions at ZS Medullan and Publicis Sapient. Chuck holds a BA in government and international politics and an MS in technology management from George Mason University. Chuck Gahun on LinkedIn: https://www.linkedin.com/in/chuckgahun/ ---------- Resources ---------- Forrester: https://www.forrester.com We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fThe most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if the most common point of failure in your digital customer experience: the 'no results found' page, could become your greatest opportunity for conversion and discovery?Agility requires not just adopting new technologies, but fundamentally rethinking core customer interactions, like search, that have remained static for far too long. It demands a shift from rigid rules to responsive, intelligent systems that learn from and adapt to customer intent in real time.Today, we're going to talk about the evolution of on-site search. For years, it's been a functional, yet often frustrating, utility for customers. But with advancements in AI, it's transforming from a simple keyword-matching tool into a conversational discovery engine that can anticipate intent and drive a more intelligent customer experience.To help me discuss this topic, I'd like to welcome Nitin Mangtani, GM and EVP of Agentforce Commerce at Salesforce.About Nitin MangtaniAbout Nitin MangtaniI am EVP & GM at Salesforce leading the Commerce Cloud and Retail Cloud team. Joined Salesforce executive team with the acquisition of PredictSpring in Sep 2024.I was Founder & CEO at PredictSpring, a leader in the Modern POS space. I led the company as CEO from the founding in my garage to raising $32M from top tier VC's. Acquired amazing customers and delivered high value to global brands from Crate & Barrel, CB2, Under Armour, Janie & Jack, Bouclair, SuitSupply, Orvis, Steve Madden, Deciem (Estee Lauder), LoveSac and others. Maintained highest capital efficiency and delivered top quartile returns to employee's and investors. Salesforce acquired PredictSpring in Sep 2024.Prior to founding PredictSpring, I was a Group Product Manager at Google. During my 7 years at Google, I led strategic initiatives including Google Shopping and scaling the product to hundreds of thousands of merchants in 40 countries. I also Co-led the Google Adwords - Offer Extensions team and Founded Google Apps Search product.Nitin Mangtani on LinkedIn: https://www.linkedin.com/in/nitinmangtani/Nitin Mangtani on LinkedIn: https://www.linkedin.com/in/nitinmangtani/---------- Resources ----------Salesforce: https://www.salesforce.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if the marketing funnel, the foundational model we've relied on for decades, is fundamentally flawed and actively misleading us about what our customers actually want?Agility requires not just reacting quickly, but reacting with intelligence, which is impossible when your customer data is telling you the wrong story.Today, we're going to talk about the shift from legacy metrics to a more intelligent, unified view of the customer. Specifically, we'll cover:- Why traditional funnel metrics can obscure true customer intent and what to focus on instead.- The architectural shift required to move from generic, disjointed interactions to a unified, personalized customer experience.- How context-aware AI is graduating from simple automation to becoming a core driver of intelligent customer engagement.To help me discuss this topic, I'd like to welcome Vanessa Thompson, VP of Revenue & Growth Marketing at Twilio.About Vanessa ThomsponVanessa Thompson is Vice President of Revenue & Growth Marketing at Twilio, leading a global team that drives top-of-funnel growth. Her expertise spans all facets of go-to-market including demand generation, growth, lifecycle, analytics, product marketing and product strategy. Vanessa leads high-impact initiatives that drive acquisition and fuel business expansion - helping Twilio execute its vision to make every digital interaction between consumers and businesses amazing. Vanessa Thomspon on LinkedIn: https://www.linkedin.com/in/vanessathomps/---------- Resources ----------Twilo: https://www.twilio.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fThe most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Nearly every marketing leader has been told to "do more with AI" — and many of them are now sitting on a pile of pilots, a growing bill, and not much to show their CFO. So why is it that adoption of AI in marketing is so high, while the number of organizations actually getting predictable returns from it is so low?Agility requires the discipline to reimagine how work gets done before automating it — because pointing AI at a broken process just produces a faster broken process.Today, we're going to talk about:- Why so many enterprise AI initiatives stall between ambition and production, and what separates the organizations that succeed from the ones that quietly cancel their projects- How marketing and CX teams can move from disconnected experiments to a governed, agent-powered operating model that turns a brief into live 1:1 engagement- How to make the economics of AI predictable — so the people approving these investments can actually forecast both outcomes and costTo help me discuss this topic, I'd like to welcome, Don Schuerman, CTO & Head of Marketing at Pega. About Don Schuerman As CTO and Vice President of Marketing & Technology Strategy at Pegasystems, I see my role as being a "Chief Translation Officer" – bridging the gap between cutting-edge technology and real-world business value. With 25 years of experience in orchestration and AI technology, I'm passionate about translating complex technical concepts into meaningful solutions that drive digital transformation for global organizations. My approach to technology leadership has been shaped by an unexpected source: 20 years of improv comedy at ImprovBoston's Mainstage. The skills I honed there – active listening, storytelling, and thinking on my feet – now help me connect with both technical teams and business leaders. It's where I also met my wife, proving that sometimes the best partnerships form when you say "yes, and..." At Pega, I lead the intersection of technology and go-to-market strategy across our enterprise AI decisioning and workflow automation platform. My focus is two-fold: translating the power of technology into tangible value for our Fortune 500 clients, while ensuring our technology roadmap reflects the evolving needs of these organizations. Don Schuerman on LinkedIn: https://www.linkedin.com/in/donschuerman/ ---------- Resources ---------- : https://www.pega.com Pega provides the leading AI-powered platform for enterprise transformation. The world's most influential organizations trust Pega's technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega's scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.com We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com Hosted on Acast. See acast.com/privacy for more information.

How many marketing leaders can confidently tell their CEO which specific AI use cases are actually driving revenue right now, and which ones are just running up the bill as experiments?Agility isn't just about adapting to new tech like AI. It's about building the solid data and operational models that let you connect those innovations directly to business growth.Today, we are here at CRMC 2026 in Frisco Texas, and we're going to talk about:- Moving beyond campaign metrics to directly link lifecycle marketing programs to revenue.- Separating the hype from reality to identify where AI is delivering tangible results in marketing right now.- Rethinking your operating model—what to own, what to outsource, and how to build a first-party data foundation that supports it all.To help me discuss this topic, I'd like to welcome, Matt Kelly, Growth Strategy Partner at Mavlers. About Matt Kelly Matt Kelly on LinkedIn: https://www.linkedin.com/in/matthewscottkelly/ ---------- Resources ---------- : mavlers.com This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if the future of marketing isn't about creating better campaigns, but about designing intelligent agents that render campaigns obsolete?Agility requires not just adapting to new technologies, but fundamentally re-architecting our operating models to harness their potential. Today, we're going to talk about the move from personalization to agentic experiences and what that means for enterprise marketing.We'll cover:- How “agentic experiences” are moving beyond simple personalization to fundamentally change the economics of customer acquisition and retention.- The shift in talent and technology required, moving from managing campaigns to orchestrating AI agents across the customer journey.- The practical first steps for building an “agentic foundation” within a complex enterprise environment, focusing on governance and core systems.To help me discuss this topic, I'd like to welcome Kathleen Managing Director of Marketing and Anuj Mathur, Managing Director of CX Transformation at BrillioAbout Kathleen Ulrich Kathleen Ulrich is Managing Director of Marketing at Brillio, where she leads the company's global marketing strategy and brand growth. She oversees brand, content, digital marketing, social media, corporate communications, analyst and media relations, research, and insights. Known for her multifaceted leadership, she brings together cross-functional teams around a unified vision, driving measurable impact across a rapidly evolving marketplace. Kathleen Ulrich on LinkedIn: https://www.linkedin.com/in/kulri/ ---------- Resources ---------- Brillio: https://www.brillio.com This episode is brought to you by Brillio. Founded in 2014 as a full-service digital transformation services and consulting firm, we apply our expertise in customer experience transformation, data analytics, artificial intelligence (AI), platform and product engineering, cloud infrastructure, and security to help customers quickly innovate for growth, create digital products, build service platforms, and drive smarter, data-driven performance. We strive to provide not only what the customers want, but also what they need. To us, success means leading our customers to better outcomes, and aligning our priorities so that we win when they win. We ensure that every individual is fully invested in the success of our customers. We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

As brands invest billions in AI to personalize the customer experience, are they inadvertently creating a more transactional, less human relationship with their most valuable customers?Agility requires not just the rapid adoption of AI-based solutions, but the wisdom to know when and how to apply them to enhance—without replacing—the human element of the customer relationship.Today, we're going to talk about:- The growing disconnect between what AI-powered loyalty programs deliver and what discerning consumers actually value.- Practical strategies for using AI to understand non-transactional signals and create more meaningful customer interactions.- How to evolve measurement beyond simple engagement metrics to quantify the strength of genuine brand affinity.To help me discuss this topic, I'd like to welcome, Jaclyn Wands, VP of Product & AI at Phaedon. About Jaclyn Wands Jaclyn Wands is an AI Practicalist and VP of Product & AI at Phaedon, a loyalty enterprise SaaS and strategic services company. A product leader at the intersection of human-centered AI and customer experience, Jaclyn brings technical fluency in machine learning, NLP, and data operations to a discipline that's fundamentally about people. She has built and launched products across large enterprise SaaS platforms and founded her own human-centered AI application. All experience that shapes her belief that the most powerful technology disappears and make room for the human moment.At Phaedon, Jaclyn leads the product and AI strategy behind loyalty programs that go beyond points and discounts to build genuine emotional connection between brands and their customers. Her work bridges the gap between what AI can do and what customers actually want. A balance she explores through Phaedon's Humanizing Loyalty research and its practical implications for how brands design, measure, and evolve their loyalty strategies. Jaclyn Wands on LinkedIn: https://www.linkedin.com/in/jaclyn-wands-bb507a24/ ---------- Resources ---------- Phaedon: https://www.phaedon.com This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.