Podcasts about Agility

What if your brand's voice is drifting off-key in the ears of your customers, and you're the last one to know? Agility requires more than just rapid execution; it demands a real-time, nuanced understanding of customer sentiment and the ability to translate that intelligence directly into action. We are here at Sitecore Symposium in Orlando, Florida, and today we're going to talk about closing the gap between brand promise and customer perception. In an era of endless customer reviews, social media posts, and feedback channels, how can a large organization truly listen at scale and ensure its voice remains consistent and effective? To help me discuss this topic, I'd like to welcome Mark Wagner, Senior Director of Strategy at Horizontal Digital. About Mark Wagner With over 20 years of experience in digital product strategy, design, and innovation, I am a Senior Digital Experience and Product Strategist at Horizontal Digital, a leading digital consultancy specializing in serving and delivering amazing solutions for clients, their customers, and their employees. I am a highly collaborative, strategic client partner tirelessly focused on helping solve the things that keep our clients up at night.My core competencies include digital experience and product strategy, customer experience strategy, Lean UX, agile product design and delivery, service design, and user research. I specialize in financial services, diversified, commerce, and B2B products and services that are people-centered and purpose-built for both business and customer value. As part of my large portfolio of noteworthy accomplishments, I am most passionate about solving complex digital transformation challenges, delivering needle-moving digital products, and fostering collaboration and inclusion. Mark Wagner on LinkedIn: https://www.linkedin.com/in/mrkwgnr/ Resources Horizontal Digital: https://www.horizontal.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Pega provides the leading AI-powered platform for enterprise transformation. The world's most influential organizations trust Pega's technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega's scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.comWhat if the most valuable use of AI in the enterprise is actually the often overlooked yet incredibly costly work of untangling decades of legacy code and process documents? Agility requires the ability to adapt and evolve, but for many enterprises, that ability is trapped inside decades of legacy systems and byzantine processes. What if the same AI that's creating the new could also be the key to understanding and modernizing the old? Today, we're going to talk about moving beyond the hype we're so used to hearing about AI and into the practical, high-impact world of agentic AI. We'll explore how this approach can help large organizations finally tackle their technical debt, not by ripping and replacing, but by understanding and redesigning from the inside out, fostering a new level of collaboration between business and IT along the way. To help me discuss this topic, I'd like to welcome, Don Schuerman, CTO at Pega. About Don Schuerman As CTO and Vice President of Marketing & Technology Strategy at Pegasystems, I see my role as being a "Chief Translation Officer" – bridging the gap between cutting-edge technology and real-world business value. With 25 years of experience in orchestration and AI technology, I'm passionate about translating complex technical concepts into meaningful solutions that drive digital transformation for global organizations.My approach to technology leadership has been shaped by an unexpected source: 20 years of improv comedy at ImprovBoston's Mainstage. The skills I honed there – active listening, storytelling, and thinking on my feet – now help me connect with both technical teams and business leaders. It's where I also met my wife, proving that sometimes the best partnerships form when you say "yes, and..."At Pega, I lead the intersection of technology and go-to-market strategy across our enterprise AI decisioning and workflow automation platform. My focus is two-fold: translating the power of technology into tangible value for our Fortune 500 clients, while ensuring our technology roadmap reflects the evolving needs of these organizations. I believe that inclusivity is a key ingredient of innovation and am honored to service as Executive Sponsor of the Pride@Pega Employee Resource Group. Don Schuerman on LinkedIn: https://www.linkedin.com/in/donschuerman/ Resources Pega: https://www.pega.com Pega provides the leading AI-powered platform for enterprise transformation. The world's most influential organizations trust Pega's technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega's scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Pega provides the leading AI-powered platform for enterprise transformation. The world's most influential organizations trust Pega's technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega's scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.comWhat if the most valuable use of AI in the enterprise is actually the often overlooked yet incredibly costly work of untangling decades of legacy code and process documents? Agility requires the ability to adapt and evolve, but for many enterprises, that ability is trapped inside decades of legacy systems and byzantine processes. What if the same AI that's creating the new could also be the key to understanding and modernizing the old? Today, we're going to talk about moving beyond the hype we're so used to hearing about AI and into the practical, high-impact world of agentic AI. We'll explore how this approach can help large organizations finally tackle their technical debt, not by ripping and replacing, but by understanding and redesigning from the inside out, fostering a new level of collaboration between business and IT along the way. To help me discuss this topic, I'd like to welcome, Don Schuerman, CTO at Pega. About Don Schuerman As CTO and Vice President of Marketing & Technology Strategy at Pegasystems, I see my role as being a "Chief Translation Officer" – bridging the gap between cutting-edge technology and real-world business value. With 25 years of experience in orchestration and AI technology, I'm passionate about translating complex technical concepts into meaningful solutions that drive digital transformation for global organizations.My approach to technology leadership has been shaped by an unexpected source: 20 years of improv comedy at ImprovBoston's Mainstage. The skills I honed there – active listening, storytelling, and thinking on my feet – now help me connect with both technical teams and business leaders. It's where I also met my wife, proving that sometimes the best partnerships form when you say "yes, and..."At Pega, I lead the intersection of technology and go-to-market strategy across our enterprise AI decisioning and workflow automation platform. My focus is two-fold: translating the power of technology into tangible value for our Fortune 500 clients, while ensuring our technology roadmap reflects the evolving needs of these organizations. I believe that inclusivity is a key ingredient of innovation and am honored to service as Executive Sponsor of the Pride@Pega Employee Resource Group. Don Schuerman on LinkedIn: https://www.linkedin.com/in/donschuerman/ Resources Pega: https://www.pega.com Pega provides the leading AI-powered platform for enterprise transformation. The world's most influential organizations trust Pega's technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega's scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

With customer expectations constantly evolving, how can large organizations avoid using obsolete methods and instead embrace agility to thrive and drive meaningful growth? Agility requires both adapting to change and anticipating it in the first place. It demands a willingness to experiment, learn, and iterate quickly, especially when it comes to connecting with your target audience in new and innovative ways. Today, we're going to talk about the challenges and opportunities of scaling a brand nationwide while maintaining a strong local presence. It's a balancing act that requires a deep understanding of both digital innovation and grassroots tactics. To help me discuss this topic, I'd like to welcome, Renaud Delaquis, Head of Product Marketing at Coastline Academy. About Renaud Delaquis Renaud Delaquis is the Head of Product Marketing at Coastline Academy, the nation's largest driving school. With a strong background in e-commerce, digital marketing, product scaling, and SEO, Renaud leads the company's marketing and growth strategies. Specializing in developing and executing marketing plans across a variety of paid and organic channels, Renaud has helped Coastline achieve rapid growth in a slow-moving industry. His experience creating grassroots marketing campaigns at scale in a business spanning over 500+ cities gives him unique insight into both local and national marketing.  Renaud Delaquis on LinkedIn: https://www.linkedin.com/in/renaud-delaquis/ Resources Coastline Academy: https://coastlineacademy.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

With customer expectations constantly evolving, how can large organizations avoid using obsolete methods and instead embrace agility to thrive and drive meaningful growth? Agility requires both adapting to change and anticipating it in the first place. It demands a willingness to experiment, learn, and iterate quickly, especially when it comes to connecting with your target audience in new and innovative ways. Today, we're going to talk about the challenges and opportunities of scaling a brand nationwide while maintaining a strong local presence. It's a balancing act that requires a deep understanding of both digital innovation and grassroots tactics. To help me discuss this topic, I'd like to welcome, Renaud Delaquis, Head of Product Marketing at Coastline Academy. About Renaud Delaquis Renaud Delaquis is the Head of Product Marketing at Coastline Academy, the nation's largest driving school. With a strong background in e-commerce, digital marketing, product scaling, and SEO, Renaud leads the company's marketing and growth strategies. Specializing in developing and executing marketing plans across a variety of paid and organic channels, Renaud has helped Coastline achieve rapid growth in a slow-moving industry. His experience creating grassroots marketing campaigns at scale in a business spanning over 500+ cities gives him unique insight into both local and national marketing.  Renaud Delaquis on LinkedIn: https://www.linkedin.com/in/renaud-delaquis/ Resources Coastline Academy: https://coastlineacademy.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Agility dogs are some of the most dynamic patients we see - but returning them to sport requires precision. Dr. Jana Gams shares her approach to progressive loading and therapeutic exercise, ensuring performance is restored without compromising long-term soundness. Learn more about Jana Gams: https://dogs4motionacademy.com/ Learn more about Paw Prosper: https://pawprosper.com/ Learn more about Paw Prosper's special offer: https://pawprosper.com/OPH Find out more about the Vet Rehab Summit: https://vetrehabsummit.com/ To learn about Onlinepethealth, watch a free webinar, or join any of our Facebook groups, click here: https://onlinepethealth.com/podcast

What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best missing key opportunities to connect with your customers? Agility requires more than just reacting quickly; it demands an intelligent foundation that can anticipate customer needs and empower your teams to act on them with confidence and precision. Today, we're going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have promised a unified view of the customer and personalized engagement, but many leaders are still struggling with fragmented systems, disconnected data, and unpredictable costs. Now, the demands of AI are exposing the foundational cracks in that legacy architecture, forcing a fundamental shift in how we think about the relationship between data, intelligence, and execution. To help me discuss this topic, I'd like to welcome, Kaz Ohta, CEO and Karen Wood, CMO at Treasure Data. About Kaz Ohta and Karen Wood Kaz Ohta is CEO & Co-Founder of Treasure Data.Karen Wood is Chief Marketing Officer at Treasure Data. Kaz Ohta and Karen Wood on LinkedIn: https://www.linkedin.com/in/kazukiohta/ https://www.linkedin.com/in/thekarenwood/ Resources Treasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The future of Identity and Access Management (IAM) is already being built — but are we preparing for 2040? In this episode, Matthias Reinwarth and Martin Kuppinger explore how organizations can design future-ready identity fabrics, avoid tool sprawl, and build the platformized IAM architectures needed to thrive in a fast-changing digital landscape. Key Topics Covered: ✅ What the “Identity Fabric 2040” means for IAM strategies

Psí sporty už dávno nejsou jen o agility. Existují desítky různých variací psích sportů. Podle zkušených chovatelek z Agility Sezemice se pes při správném vedení naučí každý sport. Ideální je vybrat si ten, který k psovi i pánovi nejlépe sedne.Všechny díly podcastu Radioporadna můžete pohodlně poslouchat v mobilní aplikaci mujRozhlas pro Android a iOS nebo na webu mujRozhlas.cz.

The future of Identity and Access Management (IAM) is already being built — but are we preparing for 2040? In this episode, Matthias Reinwarth and Martin Kuppinger explore how organizations can design future-ready identity fabrics, avoid tool sprawl, and build the platformized IAM architectures needed to thrive in a fast-changing digital landscape. Key Topics Covered: ✅ What the “Identity Fabric 2040” means for IAM strategies

Psí sporty už dávno nejsou jen o agility. Existují desítky různých variací psích sportů. Podle zkušených chovatelek z Agility Sezemice se pes při správném vedení naučí každý sport. Ideální je vybrat si ten, který k psovi i pánovi nejlépe sedne.

What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best missing key opportunities to connect with your customers? Agility requires more than just reacting quickly; it demands an intelligent foundation that can anticipate customer needs and empower your teams to act on them with confidence and precision. Today, we're going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have promised a unified view of the customer and personalized engagement, but many leaders are still struggling with fragmented systems, disconnected data, and unpredictable costs. Now, the demands of AI are exposing the foundational cracks in that legacy architecture, forcing a fundamental shift in how we think about the relationship between data, intelligence, and execution. To help me discuss this topic, I'd like to welcome, Kaz Ohta, CEO and Karen Wood, CMO at Treasure Data. About Kaz Ohta and Karen Wood Kaz Ohta is CEO & Co-Founder of Treasure Data.Karen Wood is Chief Marketing Officer at Treasure Data. Kaz Ohta and Karen Wood on LinkedIn: https://www.linkedin.com/in/kazukiohta/ https://www.linkedin.com/in/thekarenwood/ Resources Treasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Being a small roastery is beautiful thing. Agility, lower waste, and a different flavor intentionality and flexibility offer many advantages that can aid in building an engaged community around your coffee. Today on Rate of Rise, brought to you by our friends at Mill City Roasters, we will be talking with Adrian Seligman whose small batch roastery, Scandinavian Alps Coffee Roasters, has exemplified these traits with a community of customers who have joined him in his coffee journey.  Adrian Seligman is the founder of Scandinavian Alps Coffee Roasters, an independent specialty coffee roastery based in Hemsedal, Norway. Blending his passion for the mountains with a dedication to precision and storytelling, Adrian has built a small-batch roasting company known for its clean, expressive Nordic-style coffees, fun easy going blends, and creative collaborations with brands like Salomon and Blundstone. His roasting philosophy centers on clarity, terroir, and craftsmanship — treating each batch as a reflection of both nature and discipline. Through Scandinavian Alps Coffee Roasters, Adrian continues to champion quality, consistency, and community from the heart of the Norwegian Alps. We will discuss:  Adrian's journey from ski instruction to coffee roaster Limitations due to the size of available spaces. The power of local community  Why entrepreneurship in remote areas requires creativity The intersection of tradition and modern business. Shifting styles of roasting from feedback  The advantages of small operations     Related Episodes: RoR Live! #9 : Roasting Innovation and Consistency w/ Scott Rao RoR#38 : A Better Way to Think About Roasting Dark, w Erik Johnson of Thinkwell Coffee RoR #35: The Core 7 : Practical Disciplines for a Successful Roastery w/ Luke Waite | Pomelo Coffee Consulting   Our Sponsor for Rate of Rise! www.millcityroasters.com

When customers continually demand hyper-local relevance, is the concept of a "global brand" an asset or a liability? Agility requires not just the ability to pivot, but the intelligence to know *when* and *how* to pivot based on real-time customer understanding. This means moving beyond global assumptions and empowering local teams with the data to make smarter, faster decisions. Today, we are here at Treasure Data's CDP World in Las Vegas, and we're going to talk about one of the biggest challenges facing any multinational company: how to maintain brand consistency and operational efficiency on a global scale, while delivering the locally relevant, personalized experiences that actually build relationships with customers. It's a classic battle between standardization and personalization, and the key to winning often lies in how you unify and activate your data.To help me discuss this topic, I'd like to welcome, Daniel Damasio, Senior CRM Analyst at Nestle. About Daniel Damasio Daniel Damasio is Senior CRM Analyst at Nestle. Daniel Damasio on LinkedIn: https://www.linkedin.com/in/daniel-damasio-674190150/ Resources Nestle: https://www.nestle.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

When customers continually demand hyper-local relevance, is the concept of a "global brand" an asset or a liability? Agility requires not just the ability to pivot, but the intelligence to know *when* and *how* to pivot based on real-time customer understanding. This means moving beyond global assumptions and empowering local teams with the data to make smarter, faster decisions. Today, we are here at Treasure Data's CDP World in Las Vegas, and we're going to talk about one of the biggest challenges facing any multinational company: how to maintain brand consistency and operational efficiency on a global scale, while delivering the locally relevant, personalized experiences that actually build relationships with customers. It's a classic battle between standardization and personalization, and the key to winning often lies in how you unify and activate your data.To help me discuss this topic, I'd like to welcome, Daniel Damasio, Senior CRM Analyst at Nestlé. About Daniel Damasio Daniel Damasio is Senior CRM Analyst at Nestlé. Daniel Damasio on LinkedIn: https://www.linkedin.com/in/daniel-damasio-674190150/ Resources Nestlé: https://www.nestle.com Treasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

With AI making it easier than ever to generate content, and consumers demanding more privacy than ever, is the promise of true 1:1 personalization now an impossible myth? Agility requires both adaptation to new AI-based tools and methods while also navigating the complex and shifting landscape of consumer trust and data privacy. It's about being responsive to both the opportunity and the responsibility. Today, we're going to talk about the central paradox facing marketers: the mandate for deep, AI-powered personalization is growing at the exact same time that access to the data that fuels it is becoming more restricted by privacy regulations and consumer skepticism. We'll explore how brands can bridge this gap, build trust, and turn privacy from a compliance hurdle into a competitive advantage. To help me discuss this topic, I'd like to welcome, Phyllis Fang, Head of Marketing at Transcend. About Phyllis Fang Phyllis Fang is Head of Marketing at Transcend, the leading privacy infrastructure company. Before joining Transcend, Phyllis held senior marketing roles at Uber, where she drove the company's safety products. Her work included launching features like the Door-to-Door Safety Standard, which went live in 70+ countries during the Covid-19 pandemic. Earlier in her career, Phyllis worked across digital and product marketing for e-commerce and consumer applications. Phyllis graduated from UC Berkeley and is based in San Francisco. Phyllis Fang on LinkedIn: https://www.linkedin.com/in/pdfang/ Resources Transcend: https://transcend.io/ This show is brought to you by Transcend, the privacy infrastructure company that unleashes growth for the world's leading brands. Unlike legacy tools which create manual bottlenecks, Transcend embeds data and consumer preference governance directly into business systems–so teams can confidently and quickly activate data for AI, personalized experiences, customer engagement and growth at scale and with reduced risk. Learn more at www.transcend.io.  Read Transcend's report: Hidden in Plain Sight: How Consent and Preference Data Are Driving Enterprise Growth: https://transcend.io/hidden-in-plain-sight-report Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com  The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Building on last week's episode on AI and Operating Systems in SMBs, Dave West and PST Yuval Yeret dive into the challenges of scaling small and medium-sized businesses.Dave shares lessons from growing an organization from a small team to over 100 people—navigating silos, new stakeholders, and keeping teams outcome-focused. Yuval highlights common scaling pitfalls and explores frameworks like EOS, Scaling Up, and D4X, emphasizing vision, strategic goals, and evidence-based management.Learn how to maintain agility at scale, build cross-functional teams, and create an operating system that drives sustainable growth.Resource - Mastering Organizational Traction Trail Map

With AI making it easier than ever to generate content, and consumers demanding more privacy than ever, is the promise of true 1:1 personalization now an impossible myth? Agility requires both adaptation to new AI-based tools and methods while also navigating the complex and shifting landscape of consumer trust and data privacy. It's about being responsive to both the opportunity and the responsibility. Today, we're going to talk about the central paradox facing marketers: the mandate for deep, AI-powered personalization is growing at the exact same time that access to the data that fuels it is becoming more restricted by privacy regulations and consumer skepticism. We'll explore how brands can bridge this gap, build trust, and turn privacy from a compliance hurdle into a competitive advantage. To help me discuss this topic, I'd like to welcome, Phyllis Fang, Head of Marketing at Transcend. About Phyllis Fang Phyllis Fang is Head of Marketing at Transcend, the leading privacy infrastructure company. Before joining Transcend, Phyllis held senior marketing roles at Uber, where she drove the company's safety products. Her work included launching features like the Door-to-Door Safety Standard, which went live in 70+ countries during the Covid-19 pandemic. Earlier in her career, Phyllis worked across digital and product marketing for e-commerce and consumer applications. Phyllis graduated from UC Berkeley and is based in San Francisco. Phyllis Fang on LinkedIn: https://www.linkedin.com/in/pdfang/ Resources Transcend: https://transcend.io/ This show is brought to you by Transcend, the privacy infrastructure company that unleashes growth for the world's leading brands. Unlike legacy tools which create manual bottlenecks, Transcend embeds data and consumer preference governance directly into business systems–so teams can confidently and quickly activate data for AI, personalized experiences, customer engagement and growth at scale and with reduced risk. Learn more at www.transcend.io.  Read Transcend's report: Hidden in Plain Sight: How Consent and Preference Data Are Driving Enterprise Growth: https://transcend.io/hidden-in-plain-sight-report Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com  The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What if bankruptcy, a global financial crisis, and other hurdles along the way aren't the end of your brand, but instead a way to help you define what it truly is? Agility requires a willingness to experiment and adapt, not just in your technology stack, but also in your organizational structure and the very culture of your company. It also demands a deep understanding of your customer and a commitment to delivering personalized experiences.Today, we're going to talk about building a resilient brand in the face of uncertainty, balancing the need for both efficiency and innovation, and the critical role of company culture in achieving long-term success. To help me discuss this topic, I'd like to welcome, Shawn D. Nelson, CEO at Lovesac. About Shawn D. Nelson Shawn D. Nelson is the author of Let Me Save You 25 Years: Mistakes, Miracles, and Lessons from the Lovesac Story. He is the founder and CEO of the Lovesac Company, which designs, manufactures, and sells such furniture as modular couches and bean bag chairs. Nelson holds a BA in Mandarin Chinese from the University of Utah and a Master's degree in Strategic Design and Management from Parsons, The New School for Design in New York City, where he later became an instructor. Shawn D. Nelson on LinkedIn: https://www.linkedin.com/in/shawndnelson/ Resources Lovesac: https://www.lovesac.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, Dr. Kelsey Reed, Chief Nursing Officer and Chief Operating Officer at Phoebe Sumter Medical Center and Cathy Turner, RN, Chief Nurse Executive at Meditech invite listeners to consider how today's nurse leaders are evolving the profession—blending technology, mentorship, and community engagement to support teams and strengthen patient care. Dr. Reed shares how Phoebe Health is combining visionary leadership with digital transformation to ensure a sustainable and connected nursing workforce and inspire the next generation of nurses.This episode is sponsored by MEDITECH.

In this milestone episode, Manoj Swaminathan, General Manager and Chief Product Officer for Business Suite Finance and Spend at SAP, shares his personal journey, the evolution of SAP Business Suite, and what it means for Cloud ERP customers. Discover how SAP is transforming enterprise operations with harmonized applications, integrated data, and intelligent automation. Manoj breaks down the future of business processes, the role of AI-powered agents, and how customers can unlock real value through end-to-end solutions. What topic would you like us to discuss next? Send an email to insides4@sap.com

This week, we, together with Martin Rowan, reveal how private equity investment raises the stakes for companies to improve business performance. Martin explains why many SAP users underutilize their systems and offers practical steps and real case successes to unlock hidden value.

What if bankruptcy, a global financial crisis, and other hurdles along the way aren't the end of your brand, but instead a way to help you define what it truly is? Agility requires a willingness to experiment and adapt, not just in your technology stack, but also in your organizational structure and the very culture of your company. It also demands a deep understanding of your customer and a commitment to delivering personalized experiences.Today, we're going to talk about building a resilient brand in the face of uncertainty, balancing the need for both efficiency and innovation, and the critical role of company culture in achieving long-term success. To help me discuss this topic, I'd like to welcome, Shawn D. Nelson, CEO at Lovesac. About Shawn D. Nelson Shawn D. Nelson is the author of Let Me Save You 25 Years: Mistakes, Miracles, and Lessons from the Lovesac Story. He is the founder and CEO of the Lovesac Company, which designs, manufactures, and sells such furniture as modular couches and bean bag chairs. Nelson holds a BA in Mandarin Chinese from the University of Utah and a Master's degree in Strategic Design and Management from Parsons, The New School for Design in New York City, where he later became an instructor. Shawn D. Nelson on LinkedIn: https://www.linkedin.com/in/shawndnelson/ Resources Lovesac: https://www.lovesac.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Mike Hayes is a former U.S. Navy SEAL officer who served 20 years in Special Operations. A graduate of one of the toughest SEAL training classes—one of only 19 out of 120 to complete—he deployed throughout South America, Europe, the Middle East, and Central Asia, including in Bosnia, Kosovo, Iraq, and Afghanistan. Hayes commanded SEAL Team TWO and led a 2,000-person Special Operations Task Force in southeastern Afghanistan. He also served as Deputy Commander for all Special Operations in Anbar Province, Iraq, and was selected as a White House Fellow (’08–’09). At the National Security Council, he served as Director for Defense Policy and Strategy, where he helped draft a proposed START Treaty and led the White House response to the Maersk Alabama hijacking. His decorations include the Bronze Star for Valor in Iraq, a Bronze Star for Afghanistan, and the Defense Superior Service Medal. After retiring from the Navy, Hayes transitioned to senior leadership roles in technology and investment, and authored Never Enough: A Navy SEAL Commander on Living a Life of Excellence, Agility, and Meaning, donating all profits to support Gold Star families. He lives with his wife, Anita, and their daughter, Maeson, and most enjoys spending time and laughing with them when not mentoring others or speaking about leadership.See omnystudio.com/listener for privacy information.

Marketing is quickly evolving - is your team agile enough to navigate the waters of evolving customer expectations, best practices in marketing measurement, and the rise of AI?Agility requires more than just quick reactions; it demands a proactive understanding of emerging trends and the ability to adapt your strategies, processes, and tech stack accordingly. It's about building a brand that can continuously learn and evolve.Today, we're going to talk about navigating the complexities of modern marketing measurement and the critical role data plays in building an agile brand, especially as AI rapidly transforms the landscape. To help me discuss this topic, I'd like to welcome, Fredrik Skantze, CEO & Co-Founder at Funnel. About Fredrik Skantze Fredrik Skantze is the CEO and Co-Founder of Funnel, the marketing intelligence platform offering customers such as Adidas, Sony and Samsung advanced marketing data, analytics and visualization. An alumnus of MIT and Stanford, Fredrik is a serial entrepreneur and co-founded Funnel over ten years ago. In that time, the platform has become a global frontrunner in marketing intelligence, serving some of the world's best-known brands, e-commerce companies, media agencies, b2b businesses, mobile apps and gaming companies. Fredrik Skantze on LinkedIn: https://www.linkedin.com/in/fredrikskantze/ Resources Funnel: https://funnel.io/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this final episode of The Resiliency Quest series, the mic remains in the hands of guest host Adam Mock, who turns the focus toward the fifth and final trailhead, Agility, as he interviews Dr. McKinley, the author of the book that inspired the series.Agility is more than a leadership skill, it's a survival trait for the uncertain, complex world we're all navigating. In this candid conversation, Dr. McKinley unpacks what it means to stay grounded while everything around you shifts. Together, they explore how resilient leaders develop “a mind like water”: fluid, responsive, and calm under pressure.If you've ever been knocked off course by uncertainty, change, or internal chaos, this trailhead offers a way back to solid ground.

Today, host Kirk Offel sits down with Craig Pennington, CTO of Montera Infrastructure, and Joe Walsh, Montera's Chief Delivery Officer, for an energetic, candid conversation about the future of data centers in the age of AI. With decades of combined experience across companies like PSINet, NTT, Equinix, Oracle, Digital Realty, and Facebook, Craig and Joe bring unique perspectives on how the industry has evolved — and where it's heading next.For more about us: https://linktr.ee/overwatchmissioncritical

Are retailers leaving money on the table by treating retail media networks as just another advertising channel, rather than a strategic lever for growth and profitability?Agility requires a willingness to adapt and evolve strategies in response to real-time data and changing consumer behaviors. It also demands a commitment to iterative testing and optimization, allowing brands to continuously refine their approach to retail media.Today, we're going to talk about how advanced AI is transforming retail media networks, enabling more targeted, personalized, and ultimately, profitable campaigns.To help me discuss this topic, I'd like to welcome, Jeff Baskin, Chief Revenue Officer at Eagle Eye. Jeff, welcome to the show! About Jeff Baskin Jeff Baskin is an accomplished senior executive with a proven track record in the origination and management of strategic partnerships with multi-million dollar revenue outcomes. 4x successful exits including IPO and private equity acquisitions. P&L ownership and revenue responsibilities of over $150M. He builds and leads highly functional teams that deliver growth and high margins. He is a results driven leader with start – up, turn around and public company experience. A proven leader who has led teams in sales, business development, marketing, customer success, product implementation, solution engineering and all aspects of revenue generation.Jeff has a 25+ year portfolio of success in a diverse set of roles and a unique ability to manage cross functional relationships, analyze KPIs and navigate complex business deals to create long term partnerships. He has created deals with companies across many different verticals including omni-channel retail, grocery, restaurant / hospitality, sports and entertainment both direct and through channel partnerships. Jeff Baskin on LinkedIn: https://www.linkedin.com/in/jeffbaskin/ Resources Eagle Eye: https://www.eagleeye.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What if your perfectly crafted brand message, your multi-million dollar ad campaign, and your carefully designed user experience are completely ignored by your next customer... because your next customer is a machine? Agility requires not just adapting to changing customer behaviors, but completely rethinking the very definition of a "customer interaction." It means building the technical and strategic flexibility to engage with autonomous agents as effectively as we do with people. Today, we are at MAICON - the Marketing AI Conference - in Cleveland, Ohio, and we're going to talk about a concept that's moving from science fiction to strategic planning: agentic commerce. This is the world where AI agents don't just help us, they act for us. On one hand, brands are using internal agents to optimize their own operations. But the more disruptive side, and our main focus today, is when consumers deploy their own AI agents to research, negotiate, and purchase on their behalf. This shift could fundamentally change everything from marketing and branding to the very nature of e-commerce. About Robin Ross I'm a marketing and strategy executive with 20+ years of experience driving growth through data, loyalty, and digital transformation. I've led initiatives that expand membership, strengthen customer engagement, and scale innovation across functions.My expertise includes marketing analytics, loyalty programs, digital transformation, and applying AI and data to accelerate decision-making. I focus on simplifying complexity, aligning teams, and building systems that deliver measurable results.I thrive at the intersection of strategy and execution—partnering with leaders to clarify goals, design customer-centric programs, and turn them into business impact. Robin Ross on LinkedIn: https://www.linkedin.com/in/robin-ross-activateinsight/ Resources Activate Insight: https://www.costco.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The Only Three Things You Must Do To Improve Agility - Mike CohnDistilled to its essence, it's quite simple to be a Scrum Master, agile coach, or anyone seeking to improve team or organizational agility. There are only three things you need to do and Saint Francis laid them out succinctly over 800 years ago:  To improve agility, we have to start with what's necessary. Change practices that go against agile principles. If programmers and testers aren't part of a single multidisciplinary team, that needs to change.If the team doesn't see the benefits of iterative and incremental work, you need to talk to them about that.Similarly, if management is imposing deadlines without regard to the team's opinion, you'll need to help them see the light.  Having made changes necessary to enable agility, look next at what's possible. There will be many more options to choose from now, such as: Shortening iterationsImproving teamworkReducing handoffs by overlapping workIntroducing new practices such as story mapping or job stories“Start by doing what's necessary, then what's possible, and suddenly you are doing the impossible.” Doing What's NecessaryThen Do What's PossibleDon't try to improve too many things at once and choose wisely. Initially there will be opportunities for small changes to create outsize improvements. Finally, Do the ImpossibleAt this point, it's time to do the impossible . . . except that now very little is impossible.Having iteratively and incrementally improved, most teams feel powerful enough to take on challenges and changes that would have seemed impossible before.What still seem impossible are changes outside the team. Managers may still impose deadlines. Stakeholders may foist too-frequent changes because they've heard agile teams “embrace change.”Fixing these outside-the-team behaviors isn't impossible, but it is harder and often takes time. Fortunately a team that has done the necessary and then the possible will be ready to do the impossible.How to connect with AgileDad:- [website] https://www.agiledad.com/- [instagram] https://www.instagram.com/agile_coach/- [facebook] https://www.facebook.com/RealAgileDad/- [Linkedin] https://www.linkedin.com/in/leehenson/

Mission Driven - How To Make Better Decisions - From Former Commanding Officer US Navy SEAL Team TwoGuest:Mike Hayes A Managing Director at Insight Partners * Former Commanding Officer of US Navy SEAL Team TWO* Managing Director, Insight Partners* Author of National Bestseller Mission Driven (distilled nicely in this article)All of Mike's profits from his book sales go to a 501(c)(3) he founded, The 1162 Foundation, which pays off mortgages for Gold Star families – he's paid off 12 widows' mortgages to date.AUMRegulatory assets under management $90B and 600 portfolio managers. Timeless LessonsLeaders Don't need to make the best decision.They need to make sure the best decision gets made. Team, Teammate, SelfAlgin these 3 things – for purpose and elite performance:What gives someone energy?What are they good at?What's good for the business?Best adviceWhenever you are having a hard day, find someone else who's having a harder day and help them. Social Profiles* Instagram @thisis.mikehayes* X @thisismikehayes* LinkedInBioMike Hayes is Managing Director at Insight Partners, a global software investment firm with $90B+ in regulatory assets under management and 800+ portfolio companies across every stage of growth.Prior to Insight, Mike was Chief Operating Officer at VMware, where he led the company's worldwide business operations, their SaaS transition, and the successful acquisition into Broadcom for $94B. Before that, Mike served as Senior Vice President and Head of Strategic Operations for Cognizant Technologies, where he ran a $2B P&L for Cognizant's global financial services clients.Mike previously spent four years at Bridgewater Associates, an investment management firm, where he served in Chief of Staff to CEO and COO roles. Prior to Bridgewater, he spent 20 years in the U.S. Navy SEALs where his career began as one of 19 graduates from a class of 120. Mike served throughout South America, Europe, the Middle East, and Central Asia, including the conflicts in Bosnia, Kosovo, Iraq, and Afghanistan.His last job in the Navy was the Commanding Officer of SEAL Team TWO, which included ten months as the Commander of a 2,000-person Special Operations Task Force in southeastern Afghanistan. Before that, Mike was selected as a White House Fellow ('08/'09) and served two years as Director of Defense Policy and Strategy at the National Security Council.In the Bush Administration, Mike was responsible for the START Treaty, where he produced a new proposed START Treaty and flew to Russia for negotiations. In the Obama administration, he led the White House response to President Obama's first major foreign policy showdown — the hijacking of the Maersk Alabama off the coast of Somalia. Prior to the White House Fellowship, Mike served as the Deputy Commander for all Special Operations in Anbar Province, Iraq.Mike holds an M.A. in Public Policy from Harvard's Kennedy School and received his B.A. from Holy Cross College, where he was an active Big Brother. His military decorations include the Bronze Star for valor in combat in Iraq, a Bronze Star for Afghanistan, and the Defense Superior Service Medal from the White House.Mike is the author of the best-seller Never Enough: A Navy SEAL Commander on Living a Life of Excellence, Agility, and Meaning, and donates all profits to a 501(c)(3) he started that pays off mortgages for Gold Star widows and children.He serves on the board of Immuta, a data governance company, and is the founding board member of the National Medal of Honor Museum. Mike is a lifetime member of the Council on Foreign Relations, is fluent in German and Spanish, frequently speaks about leadership and elite organizations, and enjoys mentoring others to success.He is a life-long Sox/Pats fan, but most enjoys laughing with his wife, Anita, and their 24-year-old daughter, Maeson.

Have you ever considered how a single server can support countless applications and workloads at once?   In this episode, hosts Lois Houston and Nikita Abraham, together with Principal OCI Instructor Orlando Gentil, explore the sophisticated technologies that make this possible in modern cloud data centers.   They discuss the roles of hypervisors, virtual machines, and containers, explaining how these innovations enable efficient resource sharing, robust security, and greater flexibility for organizations.   Cloud Tech Jumpstart: https://mylearn.oracle.com/ou/course/cloud-tech-jumpstart/152992 Oracle University Learning Community: https://education.oracle.com/ou-community LinkedIn: https://www.linkedin.com/showcase/oracle-university/ X: https://x.com/Oracle_Edu   Special thanks to Arijit Ghosh, David Wright, Kris-Ann Nansen, Radhika Banka, and the OU Studio Team for helping us create this episode. -------------------------------------------------- Episode Transcript:   00:00 Welcome to the Oracle University Podcast, the first stop on your cloud journey. During this series of informative podcasts, we'll bring you foundational training on the most popular Oracle technologies. Let's get started! 00:25 Lois: Hello and welcome to the Oracle University Podcast! I'm Lois Houston, Director of Innovation Programs with Oracle University, and with me is Nikita Abraham, Team Lead: Editorial Services. Nikita: Hi everyone! For the last two weeks, we've been talking about different aspects of cloud data centers. In this episode, Orlando Gentil, Principal OCI Instructor at Oracle University, joins us once again to discuss how virtualization, through hypervisors, virtual machines, and containers, has transformed data centers. 00:58 Lois: That's right, Niki. We'll begin with a quick look at the history of virtualization and why it became so widely adopted. Orlando, what can you tell us about that?  Orlando: To truly grasp the power of virtualization, it's helpful to understand its journey from its humble beginnings with mainframes to its pivotal role in today's cloud computing landscape. It might surprise you, but virtualization isn't a new concept. Its roots go back to the 1960s with mainframes. In those early days, the primary goal was to isolate workloads on a single powerful mainframe, allowing different applications to run without interfering with each other. As we moved into the 1990s, the challenge shifted to underutilized physical servers. Organizations often had numerous dedicated servers, each running a single application, leading to significant waste of computing resources. This led to the emergence of virtualization as we know it today, primarily from the 1990s to the 2000s. The core idea here was to run multiple isolated operating systems on a single physical server. This innovation dramatically improved the resource utilization and laid the technical foundation for cloud computing, enabling the scalable and flexible environments we rely on today. 02:26 Nikita: Interesting. So, from an economic standpoint, what pushed traditional data centers to change and opened the door to virtualization? Orlando: In the past, running applications often meant running them on dedicated physical servers. This led to a few significant challenges. First, more hardware purchases. Every new application, every new project often required its own dedicated server. This meant constantly buying new physical hardware, which quickly escalated capital expenditure. Secondly, and hand-in-hand with more servers came higher power and cooling costs. Each physical server consumed power and generated heat, necessitating significant investment in electricity and cooling infrastructure. The more servers, the higher these operational expenses became. And finally, a major problem was unused capacity. Despite investing heavily in these physical servers, it was common for them to run well below their full capacity. Applications typically didn't need 100% of server's resources all the time. This meant we were wasting valuable compute power, memory, and storage, effectively wasting resources and diminishing the return of investment from those expensive hardware purchases. These economic pressures became a powerful incentive to find more efficient ways to utilize data center resources, setting the stage for technologies like virtualization. 04:05 Lois: I guess we can assume virtualization emerged as a financial game-changer. So, what kind of economic efficiencies did virtualization bring to the table? Orlando: From a CapEx or capital expenditure perspective, companies spent less on servers and data center expansion. From an OpEx or operational expenditure perspective, fewer machines meant lower electricity, cooling, and maintenance costs. It also sped up provisioning. Spinning a new VM took minutes, not days or weeks. That improved agility and reduced the operational workload on IT teams. It also created a more scalable, cost-efficient foundation which made virtualization not just a technical improvement, but a financial turning point for data centers. This economic efficiency is exactly what cloud providers like Oracle Cloud Infrastructure are built on, using virtualization to deliver scalable pay as you go infrastructure.  05:09 Nikita: Ok, Orlando. Let's get into the core components of virtualization. To start, what exactly is a hypervisor? Orlando: A hypervisor is a piece of software, firmware, or hardware that creates and runs virtual machines, also known as VMs. Its core function is to allow multiple virtual machines to run concurrently on a single physical host server. It acts as virtualization layer, abstracting the physical hardware resources like CPU, memory, and storage, and allocating them to each virtual machine as needed, ensuring they can operate independently and securely. 05:49 Lois: And are there types of hypervisors? Orlando: There are two primary types of hypervisors. The type 1 hypervisors, often called bare metal hypervisors, run directly on the host server's hardware. This means they interact directly with the physical resources offering high performance and security. Examples include VMware ESXi, Oracle VM Server, and KVM on Linux. They are commonly used in enterprise data centers and cloud environments. In contrast, type 2 hypervisors, also known as hosted hypervisors, run on top of an existing operating system like Windows or macOS. They act as an application within that operating system. Popular examples include VirtualBox, VMware Workstation, and Parallels. These are typically used for personal computing or development purposes, where you might run multiple operating systems on your laptop or desktop. 06:55 Nikita: We've spoken about the foundation provided by hypervisors. So, can we now talk about the virtual entities they manage: virtual machines? What exactly is a virtual machine and what are its fundamental characteristics? Orlando: A virtual machine is essentially a software-based virtual computer system that runs on a physical host computer. The magic happens with the hypervisor. The hypervisor's job is to create and manage these virtual environments, abstracting the physical hardware so that multiple VMs can share the same underlying resources without interfering with each other. Each VM operates like a completely independent computer with its own operating system and applications.  07:40 Lois: What are the benefits of this? Orlando: Each VM is isolated from the others. If one VM crashes or encounters an issue, it doesn't affect the other VMs running on the same physical host. This greatly enhances stability and security. A powerful feature is the ability to run different operating systems side-by-side on the very same physical host. You could have a Windows VM, a Linux VM, and even other specialized OS, all operating simultaneously. Consolidate workloads directly addresses the unused capacity problem. Instead of one application per physical server, you can now run multiple workloads, each in its own VM on a single powerful physical server. This dramatically improves hardware utilization, reducing the need of constant new hardware purchases and lowering power and cooling costs. And by consolidating workloads, virtualization makes it possible for cloud providers to dynamically create and manage vast pools of computing resources. This allows users to quickly provision and scale virtual servers on demand, tapping into these shared pools of CPU, memory, and storage as needed, rather than being tied to a single physical machine. 09:10 Oracle University's Race to Certification 2025 is your ticket to free training and certification in today's hottest technology. Whether you're starting with Artificial Intelligence, Oracle Cloud Infrastructure, Multicloud, or Oracle Data Platform, this challenge covers it all! Learn more about your chance to win prizes and see your name on the Leaderboard by visiting education.oracle.com/race-to-certification-2025. That's education.oracle.com/race-to-certification-2025. 09:54 Nikita: Welcome back! Orlando, let's move on to containers. Many see them as a lighter, more agile way to build and run applications. What's your take? Orlando: A container packages an application in all its dependencies, like libraries and other binaries, into a single, lightweight executable unit. Unlike a VM, a container shares the host operating system's kernel, running on top of the container runtime process. This architectural difference provides several key advantages. Containers are incredibly portable. They can be taken virtually anywhere, from a developer's laptop to a cloud environment, and run consistently, eliminating it works on my machine issues. Because containers share the host OS kernel, they don't need to bundle a full operating system themselves. This results in significantly smaller footprints and less administration overhead compared to VMs. They are faster to start. Without the need to boot a full operating system, containers can start up in seconds, or even milliseconds, providing rapid deployment and scaling capabilities. 11:12 Nikita: Ok. Throughout our conversation, you've spoken about the various advantages of virtualization but let's consolidate them now.  Orlando: From a security standpoint, virtualization offers several crucial benefits. Each VM operates in its own isolated sandbox. This means if one VM experiences a security breach, the impact is generally contained to that single virtual machine, significantly limiting the spread of potential threats across your infrastructure. Containers also provide some isolation. Virtualization allows for rapid recovery. This is invaluable for disaster recovery or undoing changes after a security incident. You can implement separate firewalls, access rules, and network configuration for each VM. This granular control reduces the overall exposure and attack surface across your virtualized environments, making it harder for malicious actors to move laterally. Beyond security, virtualization also brings significant advantages in terms of operational and agility benefits for IT management. Virtualization dramatically improves operational efficiency and agility. Things are faster. With virtualization, you can provision new servers or containers in minutes rather than days or weeks. This speed allows for quicker deployment of applications and services. It becomes much simpler to deploy consistent environment using templates and preconfigured VM images or containers. This reduces errors and ensures uniformity across your infrastructure. It's more scalable. Virtualization makes your infrastructure far more scalable. You can reshape VMs and containers to meet changing demands, ensuring your resources align precisely with your needs. These operational benefits directly contribute to the power of cloud computing, especially when we consider virtualization's role in enabling cloud and scalability. Virtualization is the very backbone of modern cloud computing, fundamentally enabling its scalability. It allows multiple virtual machines to run on a single physical server, maximizing hardware utilization, which is essential for cloud providers. This capability is core of infrastructure as a service offerings, where users can provision virtualized compute resources on demand. Virtualization makes services globally scalable. Resources can be easily deployed and managed across different geographic regions to meet worldwide demand. Finally, it provides elasticity, meaning resources can be automatically scaled up or down in response to fluctuating workloads, ensuring optimal performance and cost efficiency. 14:21 Lois: That's amazing. Thank you, Orlando, for joining us once again.  Nikita: Yeah, and remember, if you want to learn more about the topics we covered today, go to mylearn.oracle.com and search for the Cloud Tech Jumpstart course.  Lois: Well, that's all we have for today. Until next time, this is Lois Houston… Nikita: And Nikita Abraham, signing off! 14:40 That's all for this episode of the Oracle University Podcast. If you enjoyed listening, please click Subscribe to get all the latest episodes. We'd also love it if you would take a moment to rate and review us on your podcast app. See you again on the next episode of the Oracle University Podcast.

Is your marketing organization built for disruption or doomed to be disrupted? Agility requires both rapidly responding to market changes while also anticipating and shaping your products or services to map to evolving customer expectations. This means embracing new technologies and strategies while maintaining a laser focus on delivering value. Today, we're going to talk about how leading marketing organizations are leveraging AI and collaborative work management to not only survive but thrive in today's dynamic landscape. To help me discuss this topic, I'd like to welcome, Christine Royston, Chief Marketing Officer at Wrike. About Christine Royston Christine Royston serves as Wrike's Chief Marketing Officer and is responsible for overseeing the global marketing program, driving a customer-first strategy, and focusing on enterprise growth. Christine joined Wrike with more than 20 years of B2B enterprise marketing experience. She most recently served as Vice President and Global Head of B2B Marketing for Udemy and Vice President and Head of Marketing at Bitly. Christine has also held senior leadership roles at Dropbox, Imperva, and Salesforce. She holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina Darla Moore School of Business. ,Yes, this will be completed shortly Christine Royston on LinkedIn: https://www.linkedin.com/in/christineroyston Resources Wrike: https://www.wrike.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of SCW for Pharma host Evren Ozkaya welcomes Katja Lumbar Globocnik, Head of U.S. Supply Chain at Exeltis and Xiromed, subsidiaries of Insud Pharma. Katja brings decades of experience across global pharmaceutical supply chains, from her early days in Europe with companies like Novartis and Sandoz to leading countless generic product launches at Teva in the United States.Evren and Katja open their discussion by comparing the dynamics of large versus small-to-mid-sized pharma companies. Katja explains how larger organizations, while rich in structure and learning opportunities, can be slowed by bureaucracy. In contrast, smaller companies operate with greater agility, allowing individuals to take broader ownership of decisions and execution. This leaner environment, she notes, cultivates problem solvers.The conversation then turns to digitalization and system maturity. Contrary to expectations, Katja argues that size doesn't guarantee sophistication. Many large companies still rely on traditional operations, while smaller firms like Insud Pharma have adopted advanced technologies, including AI-driven analytics and automation. These tools, she explains, are transforming supply chains by accelerating decision-making, enabling real-time visibility, and automating repetitive tasks.Evren and Katja also examine the management of operational excellence in multi-site environments. Katja sees clear value in driving OpEx globally, while acknowledging the growing trend toward regionalization. Together, they emphasize the importance of balancing standardization with local flexibility—especially as cloud-based systems make real-time benchmarking and performance tracking across sites possible.When discussing product launches, Katja highlights the excitement and challenges of bringing generic medicines to market. Success, she says, depends on teamwork, scenario planning, and calm risk assessment—particularly in the U.S., where speed to market is critical.Finally, the discussion circles back to digital transformation at manufacturing sites. Katja identifies alignment, investment constraints, and resistance to transparency as common barriers. Still, she believes progress is inevitable, led by plant leaders who take a holistic view, embrace visibility, and see weaknesses as opportunities for improvement.Evren closes by asking Katja what advice she would give her younger self. Her answer is simple and powerful: “Be fearless. Learn as much as you can. Go for it until someone stops you.”

Is your organization truly agile, or are you still clinging to outdated processes and siloed teams instead of a platform mindset?Agility requires a fundamental shift in mindset, embracing collaboration, rapid iteration, and a willingness to adapt to change. It demands a commitment to not just talking about silos, but meaningfully breaking them down, while fostering a culture of shared ownership across the organization.Today, we're going to talk about the power of a platform mindset in driving innovation and achieving true agility within large organizations. To help me discuss this topic, I'd like to welcome, Marcus Fontoura, Technical Fellow at Microsoft, as CTO for Azure Core at Microsoft, and author of the book “A Platform Mindset: Building a Culture of Collaboration” About Marcus Fontoura Marcus Fontoura has spent more than 20 years in big tech companies and has been at the forefront of industry-shaping technology innovations, from computational advertising to cloud computing to fintech. He is currently a Technical Fellow at Microsoft, where he works on cloud computing infrastructure.His new book, A Platform Mindset: Building a Culture ofCollaboration (8080 Books, Feb. 11, 2025), shares how companies can expand and scale processes to bring about competitive advantages.Learn more at fontoura.org. Marcus Fontoura on LinkedIn: https://www.linkedin.com/in/marcusfontoura/ Resources Microsoft: https://www.microsoft.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Get Marcus' book on Amazon: https://www.amazon.com/Platform-Mindset-Building-Culture-Collaboration/dp/B0DSY849P8Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What's the real cost of juggling too many priorities, and how do you recognize when you—and your team—are reaching a breaking point before it's too late? Agility requires more than speed—it demands clarity in prioritization and the ability to say “no” to distractions that derail long-term growth. Today's executive leaders are under increasing pressure to grow revenues while simultaneously reducing costs, a balancing act that often leads to burnout and misalignment. To help me discuss this topic, I'd like to welcome Lisa Nirell, Founder of EnergizeGrowth. Resources    EnergizeGrowth: https://www.lisanirell.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com  

In today's hyper-competitive retail landscape, is it even possible to build a sustainable brand without a thorough, real-time understanding of your customer and your market? Agility requires more than just fast reactions; it demands proactive insights driven by robust, real-time data. It's about anticipating the next move, not just responding to the last one. Today, we're going to talk about the critical role of real-time data in navigating the complexities of modern retail, from combating fraud and unauthorized sellers to personalizing the customer journey and staying ahead of the competition. To help me discuss this topic, I'd like to welcome, Rochelle Thielen, CEO at Traject Data. About Rochelle Thielen Rochelle Thielen is the CEO of Traject Data, where she champions the vital role of data aggregation in driving transformative advancements in AI, machine learning, and software development. Rochelle Thielen on LinkedIn: https://www.linkedin.com/in/rochelle-thielen/ Resources Traject Data: https://www.trajectdata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

On this episode of Culture & Compliance Chronicles, Amanda Raad and Nitish Upadhyaya from Ropes & Gray's Insights Lab, and Richard Bistrong of Front-Line Anti-Bribery are joined by Rachel Samren, a board director, responsible business advocate, and crisis management expert. The discussion centers on the changing demands of board membership, including the need for clarity, agility, and continuous learning in today's complex risk environment. Rachel shares practical advice for new and seasoned board members, emphasizing the importance of integrated risk management, open communication, and upholding organizational values. The episode offers actionable tips on effective governance, crisis management, and fostering a culture of collective responsibility for compliance and integrity.

Send us a textStephanie shares her journey from growing up in a culturally diverse Lebanon to becoming an intercultural coach in Saudi Arabia, highlighting how travel and exposure to different cultures shaped her worldview and professional approach.• British-Lebanese background with extensive experience in hospitality and learning & development• Set a personal goal to visit 30 countries by age 30, which sparked a lifelong passion for cultural exploration• Believes travel and cultural exposure challenges judgment, understanding, and personal worldviews• Completed certification in intercultural coaching to better serve diverse teams in hospitality• Currently witnessing rapid cultural change in Saudi Arabia as the country develops its hospitality industry• Values cultural assessment tools that help people understand their own worldviews and biases• Navigates the balance between international hospitality standards and local cultural practices• Advocates connecting with people beyond cultural labels while respecting different beliefs• Building her coaching business "Step by Step" focusing on leadership and intercultural coachingIf you'd like to learn more about getting certified in intercultural intelligence, check out the links in our show notes. Share this podcast with someone you think would benefit from these insights.-- Looking for a book to take your cultural agility to the next step, check out the Ultimate Intercultural Question Book brought to you by KnowledgeWorkx.com

With all the fragmentation in the media landscape, how can brands cut through the digital noise and create meaningful connections with their customers... without resorting to yet another intrusive pop-up ad?Agility requires not only adapting to changing consumer behaviors but also proactively anticipating them. It demands a willingness to experiment with new channels and tactics, even those that might be considered “traditional"Today, we're going to talk about the surprising resurgence of physical marketing in the digital age and how it can be a powerful tool for building brand loyalty and driving business growth. To help me discuss this topic, I'd like to welcome Corin Mills, Brand Marketing & E-commerce Director at Moo. About Corin Mills Corin Mills is the Brand Marketing & E-Commerce Director at MOO, specializing in data-driven marketing strategies that revitalize brand experiences and foster meaningful organizational change. With over 15 years of extensive brand management experience driving business transformation across multiple sectors and international markets, his passion for impactful branding drives MOO's success in bridging the gap between quality design and human connection. As former Head of Brand and Comms at Currys, his transformative approach centers on genuine collaboration and inclusive leadership at all levels of business. With previous success at major brands including EE, Tesco, Currys, Google, Orange, and AXA, Corin brings unique cross-industry perspective to discussions about e-commerce strategy and optimization. Corin holds a BSc in Product Design from Brunel University of London.  Corin Mills on LinkedIn: https://www.linkedin.com/in/corin-mills-a2678211/ Resources Moo: https://www.moo.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

"Are you building a brand that's building customer relationships—and the data behind them—to last or one that's just trying to keep up with today's omnichannel consumer? Agility requires not just reacting to change but anticipating it and even shaping it. It demands a deep understanding of your customer and the ability to adapt your strategies in real-time. Today, we're going to talk about the critical role of data reliability and identity resolution in building an agile brand. To help me discuss this topic, I'd like to welcome, Andrew Frawley, CEO at Data Axle. About Andrew Frawley Andrew (Andy) Frawley, with over 30 years of operational experience, including 25 years in senior leadership, has excelled in diverse industries such as agency, marketing services, software, and professional services. As a seasoned leader, he specializes in SaaS, Digital Marketing, CRM, Big Data, and Marketing Automation. As the CEO of Data Axle, Andy is dedicated to further developing industry-leading client solutions and delivering world-class services to Data Axle clients.   A published author of “Igniting Customer Connections” (2014), Andy is a sought-after speaker on various business and technical topics related to Digital Marketing, Product Innovation, Agency Innovation, Customer Analytics, Big Data, and Customer Value Management. During his distinguished career, he has advised many clients, ranging from small digital businesses to the largest global marketing organizations. Andy's breakthrough thinking and methodologies, including ROE2, Cliquity, Continuous Customer Management, and Value in Play, have guided organizations in delivering tangible ROI from their customer and marketing investments. Andrew Frawley on LinkedIn: https://www.linkedin.com/in/andyfrawley/ Resources Data Axle: https://www.data-axle.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"

How can large organizations harness the power of AI for content creation while simultaneously mitigating the risks that come with exponentially scaling content volume and velocity? Agility requires adaptation to new ways of working as well as adapting governance and oversight processes to maintain brand integrity and manage risk in the new paradigm that AI has helped to create. It also requires the ability to quickly react and adjust content strategies in response to real-time performance data and market shifts. This episode is brought to you by Markup AI. AI can create content, but Markup AI's Content Guardian AgentsSM perfect your content. Markup AI instantly scans, scores, and rewrites any content to enforce your standards for brand voice, terminology, and compliance, giving you the confidence you need to scale your use of AI. Learn more at www.markup.ai. Today, we're going to talk about navigating the exciting but often treacherous landscape of AI-driven content creation. The sheer volume of content being generated presents unprecedented challenges for maintaining quality, consistency, and brand integrity. To help me discuss this topic, I'd like to welcome, Matt Blumberg, CEO at Markup AI. About Matt Blumberg Matt is the CEO of Markup AI and has more than 30 years of leadership in scaling global disruptive technology businesses. Matt is passionate about the power of language — being precise with it, using it to move people, and ensuring brands maintain a consistent voice with it — and he is equally passionate about the power of technology to change lives for the better. Before launching Markup AI, Matt successfully launched and led brands and companies including Acrolinx, MovieFone.com division of 777-FILM (acquired by AOL), Return Path (#2 on Fortune Magazine's “Best Companies to Work for” list and later acquired by PSG/Validity), the nonprofit Path Forward, and Bolster, a disruptive platform for executive search in the tech industry. Additionally, Matt is the author of a blog (Startup CEO), a podcast (The Daily Bolster), and three acclaimed books on startup leadership (Startup CEO, Startup CXO, and Startup Boards), further underscoring his expertise and commitment to innovation. Matt is based in New York City. Matt Blumberg on LinkedIn: https://www.linkedin.com/in/blumbergmatt/ Resources Markup AI: https://markup.ai/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is your content strategy guided more by hunches than data? Agility requires being nimble enough to adapt everything from a single post to key components of your content strategy based on how real customers are interacting and engaging. Today, we are in New York City at Contentsquare's CX Circle and we're going to talk about listening to what your customers want and how they interact with your content to help a brand create the strongest possible content strategy. To help me discuss this topic, I'd like to welcome Chip Lewis, Director of Web Analytics at Shutterfly. About Chip Lewis Chip Lewis on LinkedIn: https://www.linkedin.com/in/ulianau/ Resources Shutterfly: https://www.shutterfly.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Message From Susan Hey everyone, it's Susan, and you're about to hear one of my training tips and tidbits. These are quick, actionable strategies to help you and your dog in everyday life or for dog sport. Often our short videos with tips are created from your most popular segments of podcast episodes. So, let's dive in!   Agility Foundations Before Equipment: What Puppies Really Need To Succeed When it comes to preparing your puppy for dog agility, success starts long before any equipment enters the picture. I'm sharing what puppies really need to succeed, including the key foundations that build confidence, connection, and joy in the sport from the very beginning. Watch the full video at https://www.youtube.com/watch?v=kMJ0e7HYvPk  

In a world saturated with marketing messages, how can brands cut through the noise and create truly resonant experiences that go beyond transactions to create genuine, long-term customer relationships? Agility requires a willingness to constantly adapt and evolve your strategies based on real-time data and customer feedback. It also demands a culture of experimentation and a commitment to iterating quickly on what you learn. Today, we are in New York City at Contentsquare's CX Circle and we're going to talk about leveraging AI and personalization to drive success in direct-to-consumer marketing. To help me discuss this topic, I'd like to welcome Kelly Soligon, VP of Consumer Digital Direct Sales at Microsoft. Kelly, welcome to the show! About Kelly Soligon Kelly Soligon on LinkedIn: https://www.linkedin.com/in/ksoligon/ Resources Microsoft: https://www.microsoft.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI? Agility requires more than just fast reactions; it demands proactive adaptation, continuous learning, and a willingness to embrace emerging technologies. It also requires understanding how these technologies can transform customer experience and drive business value. Today, we are in New York City at Contentsquares CX Circle and we're going to talk about the convergence of digital experience analytics and the power of voice of the customer insights, particularly in light of the increasing impact of AI. We'll also dive into how these insights can drive a more agile and customer-centric approach to brand building. To help me discuss this topic, I'd like to welcome Dave Anderson, VP of Product Marketing at Contentsquare. About Dave Anderson Dave Anderson on LinkedIn: https://www.linkedin.com/in/daveando/ Resources Contentsquare: https://www.contentsquare.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The customer journey guides the lifetime value of our most important audiences, yet how do we ensure that we are planning, mapping, managing, and optimizing these journeys effectively? Agility requires a deep understanding of your customer's journey and the ability to adapt your strategies and tactics in real-time. It also demands a willingness to experiment, learn, and iterate quickly, embracing change as an opportunity rather than a threat. Today, we're going to talk about the exciting new Institute for Journey Management and how it's helping businesses unlock the power of customer-centricity in a complex and ever-changing world. To help me discuss this topic, I'd like to welcome, Mark Smith and Raymond Gerber from the Institute for Journey Management. About Mark Smith and Raymond Gerber Raymond GerberRaymond Gerber is Co-Founder of the Institute for Journey Management (I4JM) and Founder of JourneyCentric-CX, where he helps enterprises operationalize customer journeys to drive measurable value. With over 25 years of experience, including leadership roles at Qualtrics, Thunderhead (acquired by Medallia), Pegasystems, and Chordiant, Raymond has been at the forefront of journey orchestration, analytics, and AI-driven engagement. He holds 5 patents in journey analytics and customer experience innovation and has guided multiple SaaS organizations through successful acquisitions.Mark SmithMark Smith is Co-Founder of the Institute for Journey Management (I4JM) and Founder of Journey-Smiths, a boutique consultancy helping companies drive value from journey technology.  Mark has over 30 years of experience in customer analytics and engagement, including leadership roles at Kitewheel, CSG, Portrait Software and Quadstone - guiding a series of software start-ups to over $100M in exits.   He has steered customer analytic products to recognized market leadership positions since the late 1990s, and became a pioneer in the new domains of journey analytics and orchestration in 2013.   By training Mark is a statistician, with a PhD from the early days of AI and distributed computing.  However he fights against the statistician stereotype and has focused on customer and market alignment for products throughout his career.The Institute for Journey Management is a new industry association with a mission to unite journey management ecosystem members. It brings together business leaders, practitioners, implementers and vendors in a collaborative, non-profit initiative to develop shared knowledge of the business benefits possible from journey management.  Resources Institute for Journey Management: https://www.i4jm.org/ This episode is brought to you by Kinetic Data. Self-service without compromise. Build powerful self-service experiences across your entire organization without sacrificing speed, flexibility, security, or control. https://kineticdata.com/ Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Are marketers ready to relinquish some control and embrace a future where autonomous agents handle complex tasks and act as always-on collaborators? Agility requires adapting to change while also anticipating it, and being ready to adapt when new ways of doing things mean better outcomes for customers and the brand. Today, we're going to talk about how marketers can bring agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents that handle complex tasks and act as always-on collaborators. To help me discuss this topic, I'd like to welcome Devin Kunysz, Senior Director, Industry GTM, Consumer Goods & Retail at Salesforce. Devin, welcome to the show! About Devin Kunysz Devin Kunysz on LinkedIn: https://www.linkedin.com/in/devinkunysz/ Resources Salesforce: https://www.salesforce.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

How do we future-proof the digital payment experience so it becomes invisible to customers—yet keep it working harder than ever for brands?Agility requires a deep understanding of how technology can simplify the customer journey without compromising security or trust. Today we're going to talk about the future of secure digital payments, how in-app and frictionless experiences are redefining customer loyalty, and why platform providers need to take the in-app payment shift seriously.To help me discuss this topic, I'd like to welcome Peter Galvin, Chief Marketing Officer at NMI. About Peter Galvin Peter is Chief Marketing Officer at NMI and is a 20-year veteran of global technology organizations, specializing in promoting innovative enterprise and Cloud-based software companies to leadership positions. He previously served as Chief Marketing Officer at Entrust and Proofpoint, as well as Chief Strategy & Marketing Officer for nCipher (formerly Thales e-Security). Peter has also served in senior marketing leadership roles at leading technology companies including Openwave, Inktomi (acquired by Yahoo) and Oracle. He's passionate about skiing and travel, and enjoys cooking and spending time with his family. Peter Galvin on LinkedIn: https://www.linkedin.com/in/petergalvin/ Resources NMI: https://www.nmi.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

AI, real-time marketing, and influencer partnerships can be amazing ways to reach customers, but how do you manage the risk they could potentially bring to your brand and reputation—in an instant? Agility requires a willingness to adapt quickly to changing market conditions and customer expectations. It also demands the ability to experiment, learn, and iterate on strategies in real-time. Today, we're going to talk about navigating the evolving PR landscape and how AI is impacting communications strategies, particularly in the realm of influencer marketing and brand reputation. To help me discuss this topic, I'd like to welcome Jeff Hahn, Principal at Hahn Agency, and author of the book Breaking Bad News: 12 Essential Crisis Communication Tools. About Jeff Hahn Jeff Hahn on LinkedIn: https://www.linkedin.com/in/jeff-d-hahn/ Resources Hahn Agency: https://hahn.agency/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company