Podcasts about Agility

When customers continually demand hyper-local relevance, is the concept of a "global brand" an asset or a liability? Agility requires not just the ability to pivot, but the intelligence to know *when* and *how* to pivot based on real-time customer understanding. This means moving beyond global assumptions and empowering local teams with the data to make smarter, faster decisions. Today, we are here at Treasure Data's CDP World in Las Vegas, and we're going to talk about one of the biggest challenges facing any multinational company: how to maintain brand consistency and operational efficiency on a global scale, while delivering the locally relevant, personalized experiences that actually build relationships with customers. It's a classic battle between standardization and personalization, and the key to winning often lies in how you unify and activate your data.To help me discuss this topic, I'd like to welcome, Daniel Damasio, Senior CRM Analyst at Nestle. About Daniel Damasio Daniel Damasio is Senior CRM Analyst at Nestle. Daniel Damasio on LinkedIn: https://www.linkedin.com/in/daniel-damasio-674190150/ Resources Nestle: https://www.nestle.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

With AI making it easier than ever to generate content, and consumers demanding more privacy than ever, is the promise of true 1:1 personalization now an impossible myth? Agility requires both adaptation to new AI-based tools and methods while also navigating the complex and shifting landscape of consumer trust and data privacy. It's about being responsive to both the opportunity and the responsibility. Today, we're going to talk about the central paradox facing marketers: the mandate for deep, AI-powered personalization is growing at the exact same time that access to the data that fuels it is becoming more restricted by privacy regulations and consumer skepticism. We'll explore how brands can bridge this gap, build trust, and turn privacy from a compliance hurdle into a competitive advantage. To help me discuss this topic, I'd like to welcome, Phyllis Fang, Head of Marketing at Transcend. About Phyllis Fang Phyllis Fang is Head of Marketing at Transcend, the leading privacy infrastructure company. Before joining Transcend, Phyllis held senior marketing roles at Uber, where she drove the company's safety products. Her work included launching features like the Door-to-Door Safety Standard, which went live in 70+ countries during the Covid-19 pandemic. Earlier in her career, Phyllis worked across digital and product marketing for e-commerce and consumer applications. Phyllis graduated from UC Berkeley and is based in San Francisco. Phyllis Fang on LinkedIn: https://www.linkedin.com/in/pdfang/ Resources Transcend: https://transcend.io/ This show is brought to you by Transcend, the privacy infrastructure company that unleashes growth for the world's leading brands. Unlike legacy tools which create manual bottlenecks, Transcend embeds data and consumer preference governance directly into business systems–so teams can confidently and quickly activate data for AI, personalized experiences, customer engagement and growth at scale and with reduced risk. Learn more at www.transcend.io.  Read Transcend's report: Hidden in Plain Sight: How Consent and Preference Data Are Driving Enterprise Growth: https://transcend.io/hidden-in-plain-sight-report Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com  The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What if bankruptcy, a global financial crisis, and other hurdles along the way aren't the end of your brand, but instead a way to help you define what it truly is? Agility requires a willingness to experiment and adapt, not just in your technology stack, but also in your organizational structure and the very culture of your company. It also demands a deep understanding of your customer and a commitment to delivering personalized experiences.Today, we're going to talk about building a resilient brand in the face of uncertainty, balancing the need for both efficiency and innovation, and the critical role of company culture in achieving long-term success. To help me discuss this topic, I'd like to welcome, Shawn D. Nelson, CEO at Lovesac. About Shawn D. Nelson Shawn D. Nelson is the author of Let Me Save You 25 Years: Mistakes, Miracles, and Lessons from the Lovesac Story. He is the founder and CEO of the Lovesac Company, which designs, manufactures, and sells such furniture as modular couches and bean bag chairs. Nelson holds a BA in Mandarin Chinese from the University of Utah and a Master's degree in Strategic Design and Management from Parsons, The New School for Design in New York City, where he later became an instructor. Shawn D. Nelson on LinkedIn: https://www.linkedin.com/in/shawndnelson/ Resources Lovesac: https://www.lovesac.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, Dr. Kelsey Reed, Chief Nursing Officer and Chief Operating Officer at Phoebe Sumter Medical Center and Cathy Turner, RN, Chief Nurse Executive at Meditech invite listeners to consider how today's nurse leaders are evolving the profession—blending technology, mentorship, and community engagement to support teams and strengthen patient care. Dr. Reed shares how Phoebe Health is combining visionary leadership with digital transformation to ensure a sustainable and connected nursing workforce and inspire the next generation of nurses.This episode is sponsored by MEDITECH.

This week, we, together with Martin Rowan, reveal how private equity investment raises the stakes for companies to improve business performance. Martin explains why many SAP users underutilize their systems and offers practical steps and real case successes to unlock hidden value.

Mike Hayes is a former U.S. Navy SEAL officer who served 20 years in Special Operations. A graduate of one of the toughest SEAL training classes—one of only 19 out of 120 to complete—he deployed throughout South America, Europe, the Middle East, and Central Asia, including in Bosnia, Kosovo, Iraq, and Afghanistan. Hayes commanded SEAL Team TWO and led a 2,000-person Special Operations Task Force in southeastern Afghanistan. He also served as Deputy Commander for all Special Operations in Anbar Province, Iraq, and was selected as a White House Fellow (’08–’09). At the National Security Council, he served as Director for Defense Policy and Strategy, where he helped draft a proposed START Treaty and led the White House response to the Maersk Alabama hijacking. His decorations include the Bronze Star for Valor in Iraq, a Bronze Star for Afghanistan, and the Defense Superior Service Medal. After retiring from the Navy, Hayes transitioned to senior leadership roles in technology and investment, and authored Never Enough: A Navy SEAL Commander on Living a Life of Excellence, Agility, and Meaning, donating all profits to support Gold Star families. He lives with his wife, Anita, and their daughter, Maeson, and most enjoys spending time and laughing with them when not mentoring others or speaking about leadership.See omnystudio.com/listener for privacy information.

Marketing is quickly evolving - is your team agile enough to navigate the waters of evolving customer expectations, best practices in marketing measurement, and the rise of AI?Agility requires more than just quick reactions; it demands a proactive understanding of emerging trends and the ability to adapt your strategies, processes, and tech stack accordingly. It's about building a brand that can continuously learn and evolve.Today, we're going to talk about navigating the complexities of modern marketing measurement and the critical role data plays in building an agile brand, especially as AI rapidly transforms the landscape. To help me discuss this topic, I'd like to welcome, Fredrik Skantze, CEO & Co-Founder at Funnel. About Fredrik Skantze Fredrik Skantze is the CEO and Co-Founder of Funnel, the marketing intelligence platform offering customers such as Adidas, Sony and Samsung advanced marketing data, analytics and visualization. An alumnus of MIT and Stanford, Fredrik is a serial entrepreneur and co-founded Funnel over ten years ago. In that time, the platform has become a global frontrunner in marketing intelligence, serving some of the world's best-known brands, e-commerce companies, media agencies, b2b businesses, mobile apps and gaming companies. Fredrik Skantze on LinkedIn: https://www.linkedin.com/in/fredrikskantze/ Resources Funnel: https://funnel.io/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this final episode of The Resiliency Quest series, the mic remains in the hands of guest host Adam Mock, who turns the focus toward the fifth and final trailhead, Agility, as he interviews Dr. McKinley, the author of the book that inspired the series.Agility is more than a leadership skill, it's a survival trait for the uncertain, complex world we're all navigating. In this candid conversation, Dr. McKinley unpacks what it means to stay grounded while everything around you shifts. Together, they explore how resilient leaders develop “a mind like water”: fluid, responsive, and calm under pressure.If you've ever been knocked off course by uncertainty, change, or internal chaos, this trailhead offers a way back to solid ground.

Today, host Kirk Offel sits down with Craig Pennington, CTO of Montera Infrastructure, and Joe Walsh, Montera's Chief Delivery Officer, for an energetic, candid conversation about the future of data centers in the age of AI. With decades of combined experience across companies like PSINet, NTT, Equinix, Oracle, Digital Realty, and Facebook, Craig and Joe bring unique perspectives on how the industry has evolved — and where it's heading next.For more about us: https://linktr.ee/overwatchmissioncritical

Marketing is quickly evolving - is your team agile enough to navigate the waters of evolving customer expectations, best practices in marketing measurement, and the rise of AI?Agility requires more than just quick reactions; it demands a proactive understanding of emerging trends and the ability to adapt your strategies, processes, and tech stack accordingly. It's about building a brand that can continuously learn and evolve.Today, we're going to talk about navigating the complexities of modern marketing measurement and the critical role data plays in building an agile brand, especially as AI rapidly transforms the landscape. To help me discuss this topic, I'd like to welcome, Fredrik Skantze, CEO & Co-Founder at Funnel. About Fredrik Skantze Fredrik Skantze is the CEO and Co-Founder of Funnel, the marketing intelligence platform offering customers such as Adidas, Sony and Samsung advanced marketing data, analytics and visualization. An alumnus of MIT and Stanford, Fredrik is a serial entrepreneur and co-founded Funnel over ten years ago. In that time, the platform has become a global frontrunner in marketing intelligence, serving some of the world's best-known brands, e-commerce companies, media agencies, b2b businesses, mobile apps and gaming companies. Fredrik Skantze on LinkedIn: https://www.linkedin.com/in/fredrikskantze/ Resources Funnel: https://funnel.io/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Are retailers leaving money on the table by treating retail media networks as just another advertising channel, rather than a strategic lever for growth and profitability?Agility requires a willingness to adapt and evolve strategies in response to real-time data and changing consumer behaviors. It also demands a commitment to iterative testing and optimization, allowing brands to continuously refine their approach to retail media.Today, we're going to talk about how advanced AI is transforming retail media networks, enabling more targeted, personalized, and ultimately, profitable campaigns.To help me discuss this topic, I'd like to welcome, Jeff Baskin, Chief Revenue Officer at Eagle Eye. Jeff, welcome to the show! About Jeff Baskin Jeff Baskin is an accomplished senior executive with a proven track record in the origination and management of strategic partnerships with multi-million dollar revenue outcomes. 4x successful exits including IPO and private equity acquisitions. P&L ownership and revenue responsibilities of over $150M. He builds and leads highly functional teams that deliver growth and high margins. He is a results driven leader with start – up, turn around and public company experience. A proven leader who has led teams in sales, business development, marketing, customer success, product implementation, solution engineering and all aspects of revenue generation.Jeff has a 25+ year portfolio of success in a diverse set of roles and a unique ability to manage cross functional relationships, analyze KPIs and navigate complex business deals to create long term partnerships. He has created deals with companies across many different verticals including omni-channel retail, grocery, restaurant / hospitality, sports and entertainment both direct and through channel partnerships. Jeff Baskin on LinkedIn: https://www.linkedin.com/in/jeffbaskin/ Resources Eagle Eye: https://www.eagleeye.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Are retailers leaving money on the table by treating retail media networks as just another advertising channel, rather than a strategic lever for growth and profitability?Agility requires a willingness to adapt and evolve strategies in response to real-time data and changing consumer behaviors. It also demands a commitment to iterative testing and optimization, allowing brands to continuously refine their approach to retail media.Today, we're going to talk about how advanced AI is transforming retail media networks, enabling more targeted, personalized, and ultimately, profitable campaigns.To help me discuss this topic, I'd like to welcome, Jeff Baskin, Chief Revenue Officer at Eagle Eye. Jeff, welcome to the show! About Jeff Baskin Jeff Baskin is an accomplished senior executive with a proven track record in the origination and management of strategic partnerships with multi-million dollar revenue outcomes. 4x successful exits including IPO and private equity acquisitions. P&L ownership and revenue responsibilities of over $150M. He builds and leads highly functional teams that deliver growth and high margins. He is a results driven leader with start – up, turn around and public company experience. A proven leader who has led teams in sales, business development, marketing, customer success, product implementation, solution engineering and all aspects of revenue generation.Jeff has a 25+ year portfolio of success in a diverse set of roles and a unique ability to manage cross functional relationships, analyze KPIs and navigate complex business deals to create long term partnerships. He has created deals with companies across many different verticals including omni-channel retail, grocery, restaurant / hospitality, sports and entertainment both direct and through channel partnerships. Jeff Baskin on LinkedIn: https://www.linkedin.com/in/jeffbaskin/ Resources Eagle Eye: https://www.eagleeye.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What if your perfectly crafted brand message, your multi-million dollar ad campaign, and your carefully designed user experience are completely ignored by your next customer... because your next customer is a machine? Agility requires not just adapting to changing customer behaviors, but completely rethinking the very definition of a "customer interaction." It means building the technical and strategic flexibility to engage with autonomous agents as effectively as we do with people. Today, we are at MAICON - the Marketing AI Conference - in Cleveland, Ohio, and we're going to talk about a concept that's moving from science fiction to strategic planning: agentic commerce. This is the world where AI agents don't just help us, they act for us. On one hand, brands are using internal agents to optimize their own operations. But the more disruptive side, and our main focus today, is when consumers deploy their own AI agents to research, negotiate, and purchase on their behalf. This shift could fundamentally change everything from marketing and branding to the very nature of e-commerce. About Robin Ross I'm a marketing and strategy executive with 20+ years of experience driving growth through data, loyalty, and digital transformation. I've led initiatives that expand membership, strengthen customer engagement, and scale innovation across functions.My expertise includes marketing analytics, loyalty programs, digital transformation, and applying AI and data to accelerate decision-making. I focus on simplifying complexity, aligning teams, and building systems that deliver measurable results.I thrive at the intersection of strategy and execution—partnering with leaders to clarify goals, design customer-centric programs, and turn them into business impact. Robin Ross on LinkedIn: https://www.linkedin.com/in/robin-ross-activateinsight/ Resources Activate Insight: https://www.costco.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The Only Three Things You Must Do To Improve Agility - Mike CohnDistilled to its essence, it's quite simple to be a Scrum Master, agile coach, or anyone seeking to improve team or organizational agility. There are only three things you need to do and Saint Francis laid them out succinctly over 800 years ago:  To improve agility, we have to start with what's necessary. Change practices that go against agile principles. If programmers and testers aren't part of a single multidisciplinary team, that needs to change.If the team doesn't see the benefits of iterative and incremental work, you need to talk to them about that.Similarly, if management is imposing deadlines without regard to the team's opinion, you'll need to help them see the light.  Having made changes necessary to enable agility, look next at what's possible. There will be many more options to choose from now, such as: Shortening iterationsImproving teamworkReducing handoffs by overlapping workIntroducing new practices such as story mapping or job stories“Start by doing what's necessary, then what's possible, and suddenly you are doing the impossible.” Doing What's NecessaryThen Do What's PossibleDon't try to improve too many things at once and choose wisely. Initially there will be opportunities for small changes to create outsize improvements. Finally, Do the ImpossibleAt this point, it's time to do the impossible . . . except that now very little is impossible.Having iteratively and incrementally improved, most teams feel powerful enough to take on challenges and changes that would have seemed impossible before.What still seem impossible are changes outside the team. Managers may still impose deadlines. Stakeholders may foist too-frequent changes because they've heard agile teams “embrace change.”Fixing these outside-the-team behaviors isn't impossible, but it is harder and often takes time. Fortunately a team that has done the necessary and then the possible will be ready to do the impossible.How to connect with AgileDad:- [website] https://www.agiledad.com/- [instagram] https://www.instagram.com/agile_coach/- [facebook] https://www.facebook.com/RealAgileDad/- [Linkedin] https://www.linkedin.com/in/leehenson/

Mission Driven - How To Make Better Decisions - From Former Commanding Officer US Navy SEAL Team TwoGuest:Mike Hayes A Managing Director at Insight Partners * Former Commanding Officer of US Navy SEAL Team TWO* Managing Director, Insight Partners* Author of National Bestseller Mission Driven (distilled nicely in this article)All of Mike's profits from his book sales go to a 501(c)(3) he founded, The 1162 Foundation, which pays off mortgages for Gold Star families – he's paid off 12 widows' mortgages to date.AUMRegulatory assets under management $90B and 600 portfolio managers. Timeless LessonsLeaders Don't need to make the best decision.They need to make sure the best decision gets made. Team, Teammate, SelfAlgin these 3 things – for purpose and elite performance:What gives someone energy?What are they good at?What's good for the business?Best adviceWhenever you are having a hard day, find someone else who's having a harder day and help them. Social Profiles* Instagram @thisis.mikehayes* X @thisismikehayes* LinkedInBioMike Hayes is Managing Director at Insight Partners, a global software investment firm with $90B+ in regulatory assets under management and 800+ portfolio companies across every stage of growth.Prior to Insight, Mike was Chief Operating Officer at VMware, where he led the company's worldwide business operations, their SaaS transition, and the successful acquisition into Broadcom for $94B. Before that, Mike served as Senior Vice President and Head of Strategic Operations for Cognizant Technologies, where he ran a $2B P&L for Cognizant's global financial services clients.Mike previously spent four years at Bridgewater Associates, an investment management firm, where he served in Chief of Staff to CEO and COO roles. Prior to Bridgewater, he spent 20 years in the U.S. Navy SEALs where his career began as one of 19 graduates from a class of 120. Mike served throughout South America, Europe, the Middle East, and Central Asia, including the conflicts in Bosnia, Kosovo, Iraq, and Afghanistan.His last job in the Navy was the Commanding Officer of SEAL Team TWO, which included ten months as the Commander of a 2,000-person Special Operations Task Force in southeastern Afghanistan. Before that, Mike was selected as a White House Fellow ('08/'09) and served two years as Director of Defense Policy and Strategy at the National Security Council.In the Bush Administration, Mike was responsible for the START Treaty, where he produced a new proposed START Treaty and flew to Russia for negotiations. In the Obama administration, he led the White House response to President Obama's first major foreign policy showdown — the hijacking of the Maersk Alabama off the coast of Somalia. Prior to the White House Fellowship, Mike served as the Deputy Commander for all Special Operations in Anbar Province, Iraq.Mike holds an M.A. in Public Policy from Harvard's Kennedy School and received his B.A. from Holy Cross College, where he was an active Big Brother. His military decorations include the Bronze Star for valor in combat in Iraq, a Bronze Star for Afghanistan, and the Defense Superior Service Medal from the White House.Mike is the author of the best-seller Never Enough: A Navy SEAL Commander on Living a Life of Excellence, Agility, and Meaning, and donates all profits to a 501(c)(3) he started that pays off mortgages for Gold Star widows and children.He serves on the board of Immuta, a data governance company, and is the founding board member of the National Medal of Honor Museum. Mike is a lifetime member of the Council on Foreign Relations, is fluent in German and Spanish, frequently speaks about leadership and elite organizations, and enjoys mentoring others to success.He is a life-long Sox/Pats fan, but most enjoys laughing with his wife, Anita, and their 24-year-old daughter, Maeson.

Have you ever considered how a single server can support countless applications and workloads at once?   In this episode, hosts Lois Houston and Nikita Abraham, together with Principal OCI Instructor Orlando Gentil, explore the sophisticated technologies that make this possible in modern cloud data centers.   They discuss the roles of hypervisors, virtual machines, and containers, explaining how these innovations enable efficient resource sharing, robust security, and greater flexibility for organizations.   Cloud Tech Jumpstart: https://mylearn.oracle.com/ou/course/cloud-tech-jumpstart/152992 Oracle University Learning Community: https://education.oracle.com/ou-community LinkedIn: https://www.linkedin.com/showcase/oracle-university/ X: https://x.com/Oracle_Edu   Special thanks to Arijit Ghosh, David Wright, Kris-Ann Nansen, Radhika Banka, and the OU Studio Team for helping us create this episode. -------------------------------------------------- Episode Transcript:   00:00 Welcome to the Oracle University Podcast, the first stop on your cloud journey. During this series of informative podcasts, we'll bring you foundational training on the most popular Oracle technologies. Let's get started! 00:25 Lois: Hello and welcome to the Oracle University Podcast! I'm Lois Houston, Director of Innovation Programs with Oracle University, and with me is Nikita Abraham, Team Lead: Editorial Services. Nikita: Hi everyone! For the last two weeks, we've been talking about different aspects of cloud data centers. In this episode, Orlando Gentil, Principal OCI Instructor at Oracle University, joins us once again to discuss how virtualization, through hypervisors, virtual machines, and containers, has transformed data centers. 00:58 Lois: That's right, Niki. We'll begin with a quick look at the history of virtualization and why it became so widely adopted. Orlando, what can you tell us about that?  Orlando: To truly grasp the power of virtualization, it's helpful to understand its journey from its humble beginnings with mainframes to its pivotal role in today's cloud computing landscape. It might surprise you, but virtualization isn't a new concept. Its roots go back to the 1960s with mainframes. In those early days, the primary goal was to isolate workloads on a single powerful mainframe, allowing different applications to run without interfering with each other. As we moved into the 1990s, the challenge shifted to underutilized physical servers. Organizations often had numerous dedicated servers, each running a single application, leading to significant waste of computing resources. This led to the emergence of virtualization as we know it today, primarily from the 1990s to the 2000s. The core idea here was to run multiple isolated operating systems on a single physical server. This innovation dramatically improved the resource utilization and laid the technical foundation for cloud computing, enabling the scalable and flexible environments we rely on today. 02:26 Nikita: Interesting. So, from an economic standpoint, what pushed traditional data centers to change and opened the door to virtualization? Orlando: In the past, running applications often meant running them on dedicated physical servers. This led to a few significant challenges. First, more hardware purchases. Every new application, every new project often required its own dedicated server. This meant constantly buying new physical hardware, which quickly escalated capital expenditure. Secondly, and hand-in-hand with more servers came higher power and cooling costs. Each physical server consumed power and generated heat, necessitating significant investment in electricity and cooling infrastructure. The more servers, the higher these operational expenses became. And finally, a major problem was unused capacity. Despite investing heavily in these physical servers, it was common for them to run well below their full capacity. Applications typically didn't need 100% of server's resources all the time. This meant we were wasting valuable compute power, memory, and storage, effectively wasting resources and diminishing the return of investment from those expensive hardware purchases. These economic pressures became a powerful incentive to find more efficient ways to utilize data center resources, setting the stage for technologies like virtualization. 04:05 Lois: I guess we can assume virtualization emerged as a financial game-changer. So, what kind of economic efficiencies did virtualization bring to the table? Orlando: From a CapEx or capital expenditure perspective, companies spent less on servers and data center expansion. From an OpEx or operational expenditure perspective, fewer machines meant lower electricity, cooling, and maintenance costs. It also sped up provisioning. Spinning a new VM took minutes, not days or weeks. That improved agility and reduced the operational workload on IT teams. It also created a more scalable, cost-efficient foundation which made virtualization not just a technical improvement, but a financial turning point for data centers. This economic efficiency is exactly what cloud providers like Oracle Cloud Infrastructure are built on, using virtualization to deliver scalable pay as you go infrastructure.  05:09 Nikita: Ok, Orlando. Let's get into the core components of virtualization. To start, what exactly is a hypervisor? Orlando: A hypervisor is a piece of software, firmware, or hardware that creates and runs virtual machines, also known as VMs. Its core function is to allow multiple virtual machines to run concurrently on a single physical host server. It acts as virtualization layer, abstracting the physical hardware resources like CPU, memory, and storage, and allocating them to each virtual machine as needed, ensuring they can operate independently and securely. 05:49 Lois: And are there types of hypervisors? Orlando: There are two primary types of hypervisors. The type 1 hypervisors, often called bare metal hypervisors, run directly on the host server's hardware. This means they interact directly with the physical resources offering high performance and security. Examples include VMware ESXi, Oracle VM Server, and KVM on Linux. They are commonly used in enterprise data centers and cloud environments. In contrast, type 2 hypervisors, also known as hosted hypervisors, run on top of an existing operating system like Windows or macOS. They act as an application within that operating system. Popular examples include VirtualBox, VMware Workstation, and Parallels. These are typically used for personal computing or development purposes, where you might run multiple operating systems on your laptop or desktop. 06:55 Nikita: We've spoken about the foundation provided by hypervisors. So, can we now talk about the virtual entities they manage: virtual machines? What exactly is a virtual machine and what are its fundamental characteristics? Orlando: A virtual machine is essentially a software-based virtual computer system that runs on a physical host computer. The magic happens with the hypervisor. The hypervisor's job is to create and manage these virtual environments, abstracting the physical hardware so that multiple VMs can share the same underlying resources without interfering with each other. Each VM operates like a completely independent computer with its own operating system and applications.  07:40 Lois: What are the benefits of this? Orlando: Each VM is isolated from the others. If one VM crashes or encounters an issue, it doesn't affect the other VMs running on the same physical host. This greatly enhances stability and security. A powerful feature is the ability to run different operating systems side-by-side on the very same physical host. You could have a Windows VM, a Linux VM, and even other specialized OS, all operating simultaneously. Consolidate workloads directly addresses the unused capacity problem. Instead of one application per physical server, you can now run multiple workloads, each in its own VM on a single powerful physical server. This dramatically improves hardware utilization, reducing the need of constant new hardware purchases and lowering power and cooling costs. And by consolidating workloads, virtualization makes it possible for cloud providers to dynamically create and manage vast pools of computing resources. This allows users to quickly provision and scale virtual servers on demand, tapping into these shared pools of CPU, memory, and storage as needed, rather than being tied to a single physical machine. 09:10 Oracle University's Race to Certification 2025 is your ticket to free training and certification in today's hottest technology. Whether you're starting with Artificial Intelligence, Oracle Cloud Infrastructure, Multicloud, or Oracle Data Platform, this challenge covers it all! Learn more about your chance to win prizes and see your name on the Leaderboard by visiting education.oracle.com/race-to-certification-2025. That's education.oracle.com/race-to-certification-2025. 09:54 Nikita: Welcome back! Orlando, let's move on to containers. Many see them as a lighter, more agile way to build and run applications. What's your take? Orlando: A container packages an application in all its dependencies, like libraries and other binaries, into a single, lightweight executable unit. Unlike a VM, a container shares the host operating system's kernel, running on top of the container runtime process. This architectural difference provides several key advantages. Containers are incredibly portable. They can be taken virtually anywhere, from a developer's laptop to a cloud environment, and run consistently, eliminating it works on my machine issues. Because containers share the host OS kernel, they don't need to bundle a full operating system themselves. This results in significantly smaller footprints and less administration overhead compared to VMs. They are faster to start. Without the need to boot a full operating system, containers can start up in seconds, or even milliseconds, providing rapid deployment and scaling capabilities. 11:12 Nikita: Ok. Throughout our conversation, you've spoken about the various advantages of virtualization but let's consolidate them now.  Orlando: From a security standpoint, virtualization offers several crucial benefits. Each VM operates in its own isolated sandbox. This means if one VM experiences a security breach, the impact is generally contained to that single virtual machine, significantly limiting the spread of potential threats across your infrastructure. Containers also provide some isolation. Virtualization allows for rapid recovery. This is invaluable for disaster recovery or undoing changes after a security incident. You can implement separate firewalls, access rules, and network configuration for each VM. This granular control reduces the overall exposure and attack surface across your virtualized environments, making it harder for malicious actors to move laterally. Beyond security, virtualization also brings significant advantages in terms of operational and agility benefits for IT management. Virtualization dramatically improves operational efficiency and agility. Things are faster. With virtualization, you can provision new servers or containers in minutes rather than days or weeks. This speed allows for quicker deployment of applications and services. It becomes much simpler to deploy consistent environment using templates and preconfigured VM images or containers. This reduces errors and ensures uniformity across your infrastructure. It's more scalable. Virtualization makes your infrastructure far more scalable. You can reshape VMs and containers to meet changing demands, ensuring your resources align precisely with your needs. These operational benefits directly contribute to the power of cloud computing, especially when we consider virtualization's role in enabling cloud and scalability. Virtualization is the very backbone of modern cloud computing, fundamentally enabling its scalability. It allows multiple virtual machines to run on a single physical server, maximizing hardware utilization, which is essential for cloud providers. This capability is core of infrastructure as a service offerings, where users can provision virtualized compute resources on demand. Virtualization makes services globally scalable. Resources can be easily deployed and managed across different geographic regions to meet worldwide demand. Finally, it provides elasticity, meaning resources can be automatically scaled up or down in response to fluctuating workloads, ensuring optimal performance and cost efficiency. 14:21 Lois: That's amazing. Thank you, Orlando, for joining us once again.  Nikita: Yeah, and remember, if you want to learn more about the topics we covered today, go to mylearn.oracle.com and search for the Cloud Tech Jumpstart course.  Lois: Well, that's all we have for today. Until next time, this is Lois Houston… Nikita: And Nikita Abraham, signing off! 14:40 That's all for this episode of the Oracle University Podcast. If you enjoyed listening, please click Subscribe to get all the latest episodes. We'd also love it if you would take a moment to rate and review us on your podcast app. See you again on the next episode of the Oracle University Podcast.

Is your marketing organization built for disruption or doomed to be disrupted? Agility requires both rapidly responding to market changes while also anticipating and shaping your products or services to map to evolving customer expectations. This means embracing new technologies and strategies while maintaining a laser focus on delivering value. Today, we're going to talk about how leading marketing organizations are leveraging AI and collaborative work management to not only survive but thrive in today's dynamic landscape. To help me discuss this topic, I'd like to welcome, Christine Royston, Chief Marketing Officer at Wrike. About Christine Royston Christine Royston serves as Wrike's Chief Marketing Officer and is responsible for overseeing the global marketing program, driving a customer-first strategy, and focusing on enterprise growth. Christine joined Wrike with more than 20 years of B2B enterprise marketing experience. She most recently served as Vice President and Global Head of B2B Marketing for Udemy and Vice President and Head of Marketing at Bitly. Christine has also held senior leadership roles at Dropbox, Imperva, and Salesforce. She holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina Darla Moore School of Business. ,Yes, this will be completed shortly Christine Royston on LinkedIn: https://www.linkedin.com/in/christineroyston Resources Wrike: https://www.wrike.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of SCW for Pharma host Evren Ozkaya welcomes Katja Lumbar Globocnik, Head of U.S. Supply Chain at Exeltis and Xiromed, subsidiaries of Insud Pharma. Katja brings decades of experience across global pharmaceutical supply chains, from her early days in Europe with companies like Novartis and Sandoz to leading countless generic product launches at Teva in the United States.Evren and Katja open their discussion by comparing the dynamics of large versus small-to-mid-sized pharma companies. Katja explains how larger organizations, while rich in structure and learning opportunities, can be slowed by bureaucracy. In contrast, smaller companies operate with greater agility, allowing individuals to take broader ownership of decisions and execution. This leaner environment, she notes, cultivates problem solvers.The conversation then turns to digitalization and system maturity. Contrary to expectations, Katja argues that size doesn't guarantee sophistication. Many large companies still rely on traditional operations, while smaller firms like Insud Pharma have adopted advanced technologies, including AI-driven analytics and automation. These tools, she explains, are transforming supply chains by accelerating decision-making, enabling real-time visibility, and automating repetitive tasks.Evren and Katja also examine the management of operational excellence in multi-site environments. Katja sees clear value in driving OpEx globally, while acknowledging the growing trend toward regionalization. Together, they emphasize the importance of balancing standardization with local flexibility—especially as cloud-based systems make real-time benchmarking and performance tracking across sites possible.When discussing product launches, Katja highlights the excitement and challenges of bringing generic medicines to market. Success, she says, depends on teamwork, scenario planning, and calm risk assessment—particularly in the U.S., where speed to market is critical.Finally, the discussion circles back to digital transformation at manufacturing sites. Katja identifies alignment, investment constraints, and resistance to transparency as common barriers. Still, she believes progress is inevitable, led by plant leaders who take a holistic view, embrace visibility, and see weaknesses as opportunities for improvement.Evren closes by asking Katja what advice she would give her younger self. Her answer is simple and powerful: “Be fearless. Learn as much as you can. Go for it until someone stops you.”

Sue's website www.changeroadie.comSue's Linkedin profile 

Is your organization truly agile, or are you still clinging to outdated processes and siloed teams instead of a platform mindset?Agility requires a fundamental shift in mindset, embracing collaboration, rapid iteration, and a willingness to adapt to change. It demands a commitment to not just talking about silos, but meaningfully breaking them down, while fostering a culture of shared ownership across the organization.Today, we're going to talk about the power of a platform mindset in driving innovation and achieving true agility within large organizations. To help me discuss this topic, I'd like to welcome, Marcus Fontoura, Technical Fellow at Microsoft, as CTO for Azure Core at Microsoft, and author of the book “A Platform Mindset: Building a Culture of Collaboration” About Marcus Fontoura Marcus Fontoura has spent more than 20 years in big tech companies and has been at the forefront of industry-shaping technology innovations, from computational advertising to cloud computing to fintech. He is currently a Technical Fellow at Microsoft, where he works on cloud computing infrastructure.His new book, A Platform Mindset: Building a Culture ofCollaboration (8080 Books, Feb. 11, 2025), shares how companies can expand and scale processes to bring about competitive advantages.Learn more at fontoura.org. Marcus Fontoura on LinkedIn: https://www.linkedin.com/in/marcusfontoura/ Resources Microsoft: https://www.microsoft.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Get Marcus' book on Amazon: https://www.amazon.com/Platform-Mindset-Building-Culture-Collaboration/dp/B0DSY849P8Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What's the real cost of juggling too many priorities, and how do you recognize when you—and your team—are reaching a breaking point before it's too late? Agility requires more than speed—it demands clarity in prioritization and the ability to say “no” to distractions that derail long-term growth. Today's executive leaders are under increasing pressure to grow revenues while simultaneously reducing costs, a balancing act that often leads to burnout and misalignment. To help me discuss this topic, I'd like to welcome Lisa Nirell, Founder of EnergizeGrowth. Resources    EnergizeGrowth: https://www.lisanirell.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com  

In today's hyper-competitive retail landscape, is it even possible to build a sustainable brand without a thorough, real-time understanding of your customer and your market? Agility requires more than just fast reactions; it demands proactive insights driven by robust, real-time data. It's about anticipating the next move, not just responding to the last one. Today, we're going to talk about the critical role of real-time data in navigating the complexities of modern retail, from combating fraud and unauthorized sellers to personalizing the customer journey and staying ahead of the competition. To help me discuss this topic, I'd like to welcome, Rochelle Thielen, CEO at Traject Data. About Rochelle Thielen Rochelle Thielen is the CEO of Traject Data, where she champions the vital role of data aggregation in driving transformative advancements in AI, machine learning, and software development. Rochelle Thielen on LinkedIn: https://www.linkedin.com/in/rochelle-thielen/ Resources Traject Data: https://www.trajectdata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

On this episode of Culture & Compliance Chronicles, Amanda Raad and Nitish Upadhyaya from Ropes & Gray's Insights Lab, and Richard Bistrong of Front-Line Anti-Bribery are joined by Rachel Samren, a board director, responsible business advocate, and crisis management expert. The discussion centers on the changing demands of board membership, including the need for clarity, agility, and continuous learning in today's complex risk environment. Rachel shares practical advice for new and seasoned board members, emphasizing the importance of integrated risk management, open communication, and upholding organizational values. The episode offers actionable tips on effective governance, crisis management, and fostering a culture of collective responsibility for compliance and integrity.

Aubrey Masango speaks to Stanley Beckett, Author and Consultant at ChangeCreatorSA on the need to change one's mindset to allow for more financial gain. They also reflect on five powerful paths to creating income .Tags: 702, The Aubrey Masango Show, Aubrey Masango, Change Your Mindset, Job, Employment, Income, Money, Adaptability, Agility, Mindset, Success The Aubrey Masango Show is presented by late night radio broadcaster Aubrey Masango. Aubrey hosts in-depth interviews on controversial political issues and chats to experts offering life advice and guidance in areas of psychology, personal finance and more. All Aubrey’s interviews are podcasted for you to catch-up and listen. Thank you for listening to this podcast from The Aubrey Masango Show. Listen live on weekdays between 20:00 and 24:00 (SA Time) to The Aubrey Masango Show broadcast on 702 https://buff.ly/gk3y0Kj and on CapeTalk between 20:00 and 21:00 (SA Time) https://buff.ly/NnFM3Nk Find out more about the show here https://buff.ly/lzyKCv0 and get all the catch-up podcasts https://buff.ly/rT6znsn Subscribe to the 702 and CapeTalk Daily and Weekly Newsletters https://buff.ly/v5mfet Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Send us a textStephanie shares her journey from growing up in a culturally diverse Lebanon to becoming an intercultural coach in Saudi Arabia, highlighting how travel and exposure to different cultures shaped her worldview and professional approach.• British-Lebanese background with extensive experience in hospitality and learning & development• Set a personal goal to visit 30 countries by age 30, which sparked a lifelong passion for cultural exploration• Believes travel and cultural exposure challenges judgment, understanding, and personal worldviews• Completed certification in intercultural coaching to better serve diverse teams in hospitality• Currently witnessing rapid cultural change in Saudi Arabia as the country develops its hospitality industry• Values cultural assessment tools that help people understand their own worldviews and biases• Navigates the balance between international hospitality standards and local cultural practices• Advocates connecting with people beyond cultural labels while respecting different beliefs• Building her coaching business "Step by Step" focusing on leadership and intercultural coachingIf you'd like to learn more about getting certified in intercultural intelligence, check out the links in our show notes. Share this podcast with someone you think would benefit from these insights.-- Looking for a book to take your cultural agility to the next step, check out the Ultimate Intercultural Question Book brought to you by KnowledgeWorkx.com

Ari Paparo talks with OpenX CRO Matt Sattel about how supply-side platforms are evolving in 2025, from simple “pipes” to intelligent systems focused on quality, transparency, and outcomes. They discuss trends shaping the ecosystem, including curation, data-driven SPO, MFA, and request duplication, as well as the growing influence of AI and automation. The conversation also looks at the challenges of operating in a two-sided marketplace and why agility and accountability matter more than ever. Takeaways OpenX positions itself as a “smart pipe,” emphasizing innovation and quality over raw scale. SPO should be data-driven, not just a commercial negotiation. Request duplication and MFA inflate metrics—OpenX focuses on clean, direct supply. OpenX Select enables agencies and partners to curate transparent, self-built deals. Real-time automated data-fee discounts push more dollars into working media. AI powers “Results by OpenX,” optimizing toward performance outcomes like CTR and CPA. Transparency and reporting through Snowflake-based tools remain central to OpenX's pitch. AI's impact on web traffic is most visible in commerce and shopping verticals. OpenX's agility and independence let it respond faster than larger SSPs. Sattel sees rebuilding trust and collaboration in the two-sided marketplace as the industry's biggest challenge. Chapters 00:00 Introduction and Advertising Week Banter 01:31 OpenX's Evolution and Buy-Side Perspective 02:59 Defining the “Smart Pipe” Approach 05:09 Redefining Supply Path Optimization (SPO) 07:07 Quality, Duplication, and Clean Supply 10:27 Curation and the OpenX Select Platform 14:06 Automated Discounts and Data Transparency 17:25 AI-Driven Performance: Results by OpenX 20:58 The Broader Impact of AI on Audiences 22:06 Agility, Independence, and Market Challenges 23:45 Closing Thoughts and the “Sleeping Giant” Analogy Learn more about your ad choices. Visit megaphone.fm/adchoices

With all the fragmentation in the media landscape, how can brands cut through the digital noise and create meaningful connections with their customers... without resorting to yet another intrusive pop-up ad?Agility requires not only adapting to changing consumer behaviors but also proactively anticipating them. It demands a willingness to experiment with new channels and tactics, even those that might be considered “traditional"Today, we're going to talk about the surprising resurgence of physical marketing in the digital age and how it can be a powerful tool for building brand loyalty and driving business growth. To help me discuss this topic, I'd like to welcome Corin Mills, Brand Marketing & E-commerce Director at Moo. About Corin Mills Corin Mills is the Brand Marketing & E-Commerce Director at MOO, specializing in data-driven marketing strategies that revitalize brand experiences and foster meaningful organizational change. With over 15 years of extensive brand management experience driving business transformation across multiple sectors and international markets, his passion for impactful branding drives MOO's success in bridging the gap between quality design and human connection. As former Head of Brand and Comms at Currys, his transformative approach centers on genuine collaboration and inclusive leadership at all levels of business. With previous success at major brands including EE, Tesco, Currys, Google, Orange, and AXA, Corin brings unique cross-industry perspective to discussions about e-commerce strategy and optimization. Corin holds a BSc in Product Design from Brunel University of London.  Corin Mills on LinkedIn: https://www.linkedin.com/in/corin-mills-a2678211/ Resources Moo: https://www.moo.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

En esta cápsula drop, te cuento las novedades que incorpora la Merrell Agility Peak 6, que estará a la venta el 6 de febrero.Estos son los datos oficiales:-280 g (hombre)-drop 8 (30/38)-misma mediasuela FloatPro-suela Vibram Megagrip Traction Lug-165€Contacto:juan@ellaboratoriodejuan.com

"Are you building a brand that's building customer relationships—and the data behind them—to last or one that's just trying to keep up with today's omnichannel consumer? Agility requires not just reacting to change but anticipating it and even shaping it. It demands a deep understanding of your customer and the ability to adapt your strategies in real-time. Today, we're going to talk about the critical role of data reliability and identity resolution in building an agile brand. To help me discuss this topic, I'd like to welcome, Andrew Frawley, CEO at Data Axle. About Andrew Frawley Andrew (Andy) Frawley, with over 30 years of operational experience, including 25 years in senior leadership, has excelled in diverse industries such as agency, marketing services, software, and professional services. As a seasoned leader, he specializes in SaaS, Digital Marketing, CRM, Big Data, and Marketing Automation. As the CEO of Data Axle, Andy is dedicated to further developing industry-leading client solutions and delivering world-class services to Data Axle clients.   A published author of “Igniting Customer Connections” (2014), Andy is a sought-after speaker on various business and technical topics related to Digital Marketing, Product Innovation, Agency Innovation, Customer Analytics, Big Data, and Customer Value Management. During his distinguished career, he has advised many clients, ranging from small digital businesses to the largest global marketing organizations. Andy's breakthrough thinking and methodologies, including ROE2, Cliquity, Continuous Customer Management, and Value in Play, have guided organizations in delivering tangible ROI from their customer and marketing investments. Andrew Frawley on LinkedIn: https://www.linkedin.com/in/andyfrawley/ Resources Data Axle: https://www.data-axle.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"

How can large organizations harness the power of AI for content creation while simultaneously mitigating the risks that come with exponentially scaling content volume and velocity? Agility requires adaptation to new ways of working as well as adapting governance and oversight processes to maintain brand integrity and manage risk in the new paradigm that AI has helped to create. It also requires the ability to quickly react and adjust content strategies in response to real-time performance data and market shifts. This episode is brought to you by Markup AI. AI can create content, but Markup AI's Content Guardian AgentsSM perfect your content. Markup AI instantly scans, scores, and rewrites any content to enforce your standards for brand voice, terminology, and compliance, giving you the confidence you need to scale your use of AI. Learn more at www.markup.ai. Today, we're going to talk about navigating the exciting but often treacherous landscape of AI-driven content creation. The sheer volume of content being generated presents unprecedented challenges for maintaining quality, consistency, and brand integrity. To help me discuss this topic, I'd like to welcome, Matt Blumberg, CEO at Markup AI. About Matt Blumberg Matt is the CEO of Markup AI and has more than 30 years of leadership in scaling global disruptive technology businesses. Matt is passionate about the power of language — being precise with it, using it to move people, and ensuring brands maintain a consistent voice with it — and he is equally passionate about the power of technology to change lives for the better. Before launching Markup AI, Matt successfully launched and led brands and companies including Acrolinx, MovieFone.com division of 777-FILM (acquired by AOL), Return Path (#2 on Fortune Magazine's “Best Companies to Work for” list and later acquired by PSG/Validity), the nonprofit Path Forward, and Bolster, a disruptive platform for executive search in the tech industry. Additionally, Matt is the author of a blog (Startup CEO), a podcast (The Daily Bolster), and three acclaimed books on startup leadership (Startup CEO, Startup CXO, and Startup Boards), further underscoring his expertise and commitment to innovation. Matt is based in New York City. Matt Blumberg on LinkedIn: https://www.linkedin.com/in/blumbergmatt/ Resources Markup AI: https://markup.ai/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Resource forecasting has never been trickier. With shifting client expectations, unpredictable markets, and outdated tools, even the most sophisticated services organizations struggle to see what's coming next. In this episode, Brent sits down with Greg Hensley of the Resource Management Institute and RTM Consulting to unpack why traditional forecasting falls short, and how data, process, and AI can help you plan with confidence instead of instinct.Tune in to learn:Why resource forecasting is under the spotlight—and how internal process gaps fuel complexityThe “Just-in-Time Resourcing” model and key takeaways from RMI's playbookCreating data alignment between demand and supply through roles, skills, and interlock processesHow AI and technology turn clean data into predictive, proactive insightsPractical examples of using visibility and automation to boost agility and profitability Hosted on Acast. See acast.com/privacy for more information.

In this episode of Logistics with Purpose®, hosts Enrique Alvarez and Adrian Purtill sit down with Sandy Lake, Director of Logistics at the Georgia Center of Innovation, to explore how Georgia continues to lead the way in logistics and supply chain innovation.Sandy shares her incredible career journey—from early entrepreneurship and healthcare management to her current role driving collaboration and innovation across Georgia's logistics ecosystem. The conversation dives into lessons learned through major industry disruptions like the Great Recession and the pandemic, emphasizing adaptability, resilience, and the power of connectivity.You'll also discover how the Georgia Center of Innovation helps businesses grow through data analysis, strategic resources, and partnerships that fuel logistics excellence. The discussion wraps with a look ahead to the Georgia Logistics Summit and the exciting future of freight transport, including emerging trends like synchro-modality and tech-enabled supply chains.Whether you're a logistics professional, business leader, or innovator, this episode offers valuable insights on building a stronger, more connected, and future-ready supply chain.Additional Links & Resources:Connect with Sandy: https://www.linkedin.com/in/sandylakecscp/Learn more about the Georgia Center of Innovation: https://georgia.org/center-of-innovation/areas-of-expertise/logisticsCheck out the Logistics Market Snapshot: https://georgia.org/center-of-innovation/areas-of-expertise/logistics/logistics-market-snapshotLearn more about Logistics with Purpose®: https://supplychainnow.com/program/logistics-with-purposeLearn more about Vector Global Logistics: https://vectorgl.com/Subscribe to Logistics with Purpose®: https://logistics-with-purpose.captivate.fm/listenThis episode is hosted by Enrique Alvarez and Adrian Purtill. For additional information, please visit our dedicated episode detail page: https://supplychainnow.com/innovation-agility-growth-future-georgia-logistics-lwp140

Is your content strategy guided more by hunches than data? Agility requires being nimble enough to adapt everything from a single post to key components of your content strategy based on how real customers are interacting and engaging. Today, we are in New York City at Contentsquare's CX Circle and we're going to talk about listening to what your customers want and how they interact with your content to help a brand create the strongest possible content strategy. To help me discuss this topic, I'd like to welcome Chip Lewis, Director of Web Analytics at Shutterfly. About Chip Lewis Chip Lewis on LinkedIn: https://www.linkedin.com/in/ulianau/ Resources Shutterfly: https://www.shutterfly.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Message From Susan Hey everyone, it's Susan, and you're about to hear one of my training tips and tidbits. These are quick, actionable strategies to help you and your dog in everyday life or for dog sport. Often our short videos with tips are created from your most popular segments of podcast episodes. So, let's dive in!   Agility Foundations Before Equipment: What Puppies Really Need To Succeed When it comes to preparing your puppy for dog agility, success starts long before any equipment enters the picture. I'm sharing what puppies really need to succeed, including the key foundations that build confidence, connection, and joy in the sport from the very beginning. Watch the full video at https://www.youtube.com/watch?v=kMJ0e7HYvPk  

How do you lead through change when innovation is happening at lightning speed? Recorded live at Autodesk University 2025 in Nashville, this conversation with Rachel Tuller, VP Global Channels at Autodesk, explores how data, AI, and culture are redefining success in the partner ecosystem. The discussion dives into what it takes to build trust, communicate effectively, and stay agile in a world where technology and customer expectations are constantly evolving. Highlights from the Conversation Why innovation now centers on customer outcomes, not features How connected data and AI are powering smarter workflows The role of trust and clarity in driving successful change management Why communication is the foundation of every transformation How agility and collaboration keep the industry moving forward together MEET OUR GUEST Rachel Tuller is the Vice President of Global Channels at Autodesk, where she leads global partner strategy, programs, and enablement. With deep expertise in digital transformation, channel development, and customer success, Rachel focuses on building high-trust relationships, aligning partner value with customer outcomes, and preparing the Autodesk ecosystem for the future of AI and data-driven innovation. TODD TAKES Innovation Is About Customer Outcomes The most exciting change is that innovation is no longer framed as features or transactions—it's about outcomes. Partners and technology providers alike are leaning into solving customer problems, improving workflows, and creating measurable impact. That shift from “what's the tool” to “what's the result” is where true transformation happens. Data + AI Should Power Workflows (Not Features) The story this year isn't about buttons—it's about end-to-end workflows driven by connected data and embedded AI. When insights surface in real time, teams move faster and make better calls. Practical AI plus thoughtful services create a multiplier effect for productivity and project success. Trust Fuels Change (Start with the Why) Change management begins with clarity. When leaders communicate the “why” early and often, they build trust that makes adoption possible. Add cultural alignment and open collaboration, and change shifts from something feared to something embraced. That circle of trust is where meaningful progress happens.   More Resources Thanks for listening! Please be sure to leave a rating and/or review and follow up our social accounts. Bridging the Gap Website Bridging the Gap LinkedIn Bridging the Gap Instagram Bridging the Gap YouTube Todd's LinkedIn   Thank you to our sponsors! Graitec North America Graitec North America LinkedIn   Other Relevant Links: Rachel's LinkedIn Autodesk Website

Ryan Hopkins has spent the last 15 years of his life exploring everything fitness and weightlifting related and, with the launch of SoHo Strength Lab in 2013, transitioned into the gym ownership aspect of the fitness world. Ryan began his deep dive into health and fitness as an Athletic Training major at the University of Central Florida, but his most significant learning was done outside of the classroom. Ryan separates himself from many fitness professionals because of his exposure to and comprehension of a wide variety of training methods and modalities. Ryan is constantly educating himself, applying what he learns in his training to “experience the individualities and peculiarities of each approach for every situation and circumstance.”      https://theperformanceparadigm.com/  https://www.instagram.com/sslryan/   Check Out My Game Speed Course and Programs at www.multidirectionalpower.com   

In a world saturated with marketing messages, how can brands cut through the noise and create truly resonant experiences that go beyond transactions to create genuine, long-term customer relationships? Agility requires a willingness to constantly adapt and evolve your strategies based on real-time data and customer feedback. It also demands a culture of experimentation and a commitment to iterating quickly on what you learn. Today, we are in New York City at Contentsquare's CX Circle and we're going to talk about leveraging AI and personalization to drive success in direct-to-consumer marketing. To help me discuss this topic, I'd like to welcome Kelly Soligon, VP of Consumer Digital Direct Sales at Microsoft. Kelly, welcome to the show! About Kelly Soligon Kelly Soligon on LinkedIn: https://www.linkedin.com/in/ksoligon/ Resources Microsoft: https://www.microsoft.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The Abductors and the Adductors of the Hip are essential for sports with lateral movement, cutting and changing direction with Power and Agility.   Optimizing the Lateral Stabilizers will also help to avoid knee and ankle injuries.   Online Courses: https://richardhazel.podia.com    

Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI? Agility requires more than just fast reactions; it demands proactive adaptation, continuous learning, and a willingness to embrace emerging technologies. It also requires understanding how these technologies can transform customer experience and drive business value. Today, we are in New York City at Contentsquares CX Circle and we're going to talk about the convergence of digital experience analytics and the power of voice of the customer insights, particularly in light of the increasing impact of AI. We'll also dive into how these insights can drive a more agile and customer-centric approach to brand building. To help me discuss this topic, I'd like to welcome Dave Anderson, VP of Product Marketing at Contentsquare. About Dave Anderson Dave Anderson on LinkedIn: https://www.linkedin.com/in/daveando/ Resources Contentsquare: https://www.contentsquare.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The customer journey guides the lifetime value of our most important audiences, yet how do we ensure that we are planning, mapping, managing, and optimizing these journeys effectively? Agility requires a deep understanding of your customer's journey and the ability to adapt your strategies and tactics in real-time. It also demands a willingness to experiment, learn, and iterate quickly, embracing change as an opportunity rather than a threat. Today, we're going to talk about the exciting new Institute for Journey Management and how it's helping businesses unlock the power of customer-centricity in a complex and ever-changing world. To help me discuss this topic, I'd like to welcome, Mark Smith and Raymond Gerber from the Institute for Journey Management. About Mark Smith and Raymond Gerber Raymond GerberRaymond Gerber is Co-Founder of the Institute for Journey Management (I4JM) and Founder of JourneyCentric-CX, where he helps enterprises operationalize customer journeys to drive measurable value. With over 25 years of experience, including leadership roles at Qualtrics, Thunderhead (acquired by Medallia), Pegasystems, and Chordiant, Raymond has been at the forefront of journey orchestration, analytics, and AI-driven engagement. He holds 5 patents in journey analytics and customer experience innovation and has guided multiple SaaS organizations through successful acquisitions.Mark SmithMark Smith is Co-Founder of the Institute for Journey Management (I4JM) and Founder of Journey-Smiths, a boutique consultancy helping companies drive value from journey technology.  Mark has over 30 years of experience in customer analytics and engagement, including leadership roles at Kitewheel, CSG, Portrait Software and Quadstone - guiding a series of software start-ups to over $100M in exits.   He has steered customer analytic products to recognized market leadership positions since the late 1990s, and became a pioneer in the new domains of journey analytics and orchestration in 2013.   By training Mark is a statistician, with a PhD from the early days of AI and distributed computing.  However he fights against the statistician stereotype and has focused on customer and market alignment for products throughout his career.The Institute for Journey Management is a new industry association with a mission to unite journey management ecosystem members. It brings together business leaders, practitioners, implementers and vendors in a collaborative, non-profit initiative to develop shared knowledge of the business benefits possible from journey management.  Resources Institute for Journey Management: https://www.i4jm.org/ This episode is brought to you by Kinetic Data. Self-service without compromise. Build powerful self-service experiences across your entire organization without sacrificing speed, flexibility, security, or control. https://kineticdata.com/ Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, we are joined by Michael Valdes, CEO of LPT International and President of Aperture. Michael shares his remarkable journey from an investment banker to a global real estate leader. He gives a behind-the-scenes look at LPT's rapid growth, the launch of their new luxury brand, and why AI will be a game-changer. Most importantly, he reveals the one thing agents can do to win in today's chaotic market: turn off the noise and focus on what truly matters.   Connect with Michael on LinkedIn - Facebook - Instagram or online at michaelvaldesglobal.com.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Are marketers ready to relinquish some control and embrace a future where autonomous agents handle complex tasks and act as always-on collaborators? Agility requires adapting to change while also anticipating it, and being ready to adapt when new ways of doing things mean better outcomes for customers and the brand. Today, we're going to talk about how marketers can bring agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents that handle complex tasks and act as always-on collaborators. To help me discuss this topic, I'd like to welcome Devin Kunysz, Senior Director, Industry GTM, Consumer Goods & Retail at Salesforce. Devin, welcome to the show! About Devin Kunysz Devin Kunysz on LinkedIn: https://www.linkedin.com/in/devinkunysz/ Resources Salesforce: https://www.salesforce.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

How do we future-proof the digital payment experience so it becomes invisible to customers—yet keep it working harder than ever for brands?Agility requires a deep understanding of how technology can simplify the customer journey without compromising security or trust. Today we're going to talk about the future of secure digital payments, how in-app and frictionless experiences are redefining customer loyalty, and why platform providers need to take the in-app payment shift seriously.To help me discuss this topic, I'd like to welcome Peter Galvin, Chief Marketing Officer at NMI. About Peter Galvin Peter is Chief Marketing Officer at NMI and is a 20-year veteran of global technology organizations, specializing in promoting innovative enterprise and Cloud-based software companies to leadership positions. He previously served as Chief Marketing Officer at Entrust and Proofpoint, as well as Chief Strategy & Marketing Officer for nCipher (formerly Thales e-Security). Peter has also served in senior marketing leadership roles at leading technology companies including Openwave, Inktomi (acquired by Yahoo) and Oracle. He's passionate about skiing and travel, and enjoys cooking and spending time with his family. Peter Galvin on LinkedIn: https://www.linkedin.com/in/petergalvin/ Resources NMI: https://www.nmi.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

This episode of The Drop-In CEO features a conversation with Kerim Kfuri, President and CEO of the Atlas Network, who shares his journey from a global upbringing to leading innovation in supply chain management. Kerim and host Deb Coviello discuss the complexities of modern supply chains, the impact of tariffs, the importance of agility and risk management, and how technology and mindset shape business resilience. Episode Highlights Kerim’s Global Upbringing and Entrepreneurial Journey [12:13]Kerim shares how his multicultural background and early entrepreneurial spirit shaped his approach to business and supply chain leadership. The Five Ways to Navigate Tariffs [31:15]Kerim breaks down five strategies for managing tariffs, including absorption, deferral, terms and conditions, cost re-engineering, and alternative supply chains. The Importance of Agility and Risk Management in Supply Chains [41:08]Discussion on how leaders can stress-test their supply chains, prepare for disruptions, and the value of contingency planning. Global Interconnectedness and Resilience [45:28]Kerim emphasizes the need for communication, cultural respect, and adaptability in a global economy, and how to become “disruption proof.” About Kerim: Kerim Antoine Kfuri is a leader in global supply chain innovation and media. As co-host of the Supply & Demand podcast, he brings together industry professionals to discuss trends, challenges, and opportunities shaping the future of supply chain management. With a focus on fostering dialogue and community, Kerim shares insights that drive progress and transformation. He is also the founder of The Atlas Network, a trusted partner for businesses worldwide, offering consulting, logistics, and risk mitigation services. Kerim’s visionary leadership reflects his commitment to excellence, resilience, and creating value in an ever-evolving marketplace. Connect with Kerim: Company Website: https://kerimkfuri.com/ LinkedIn: https://www.linkedin.com/in/kerimkfuri/ YouTube: https://www.youtube.com/@Kerim-Kfuri For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.

AI, real-time marketing, and influencer partnerships can be amazing ways to reach customers, but how do you manage the risk they could potentially bring to your brand and reputation—in an instant? Agility requires a willingness to adapt quickly to changing market conditions and customer expectations. It also demands the ability to experiment, learn, and iterate on strategies in real-time. Today, we're going to talk about navigating the evolving PR landscape and how AI is impacting communications strategies, particularly in the realm of influencer marketing and brand reputation. To help me discuss this topic, I'd like to welcome Jeff Hahn, Principal at Hahn Agency, and author of the book Breaking Bad News: 12 Essential Crisis Communication Tools. About Jeff Hahn Jeff Hahn on LinkedIn: https://www.linkedin.com/in/jeff-d-hahn/ Resources Hahn Agency: https://hahn.agency/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is your brand's marketing strategy feeling a little… seasoned? In today's social media landscape, clinging to outdated tactics can mean clinging to what was hot just last week. If you feel like it's time to inject some youthful energy into your approach, how can you do it authentically? Agility requires a willingness to experiment, learn, and adapt quickly. It also demands a deep understanding of your audience and the platforms they engage with. Today, we're going to talk about how SMBs can capture the lightning-in-a-bottle energy of Gen Z marketing without looking like they're trying too hard. To help me discuss this topic, I'd like to welcome Smita Wadhawan, CMO at Constant Contact. About Smita Wadhawan Smita Wadhawan on LinkedIn: https://www.linkedin.com/in/smitawadhawan/ Resources Constant Contact: https://www.constantcontact.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Try ZipRecruiter for FREE at ⁠ZipRecruiter.com/audio Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years? Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no longer enough to react; you have to predict and influence.Today, we're going to talk about navigating the uncertainties of the current digital advertising environment and maximizing ROI when forecasting feels like gazing into a crystal ball. To help me discuss this topic, I'd like to welcome, Heidi Bullock, CMO at Tealium. About Heidi Bullock Currently the CMO of Tealium, a customer data platform (CDP) provider, Heidi Bullock is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Prior, she was the CMO of Engagio, where she was responsible for the go-to-market strategy, product marketing, internal sales, corporate communications and ABM initiatives. Before Engagio, Heidi was the Group Vice President of Global Marketing at Marketo. Heidi has contributed to key thought leadership guides, including the Clear and Complete Guide to ABM Analytics and the Definitive Guide to Account-Based Marketing, Lead Generation, Content, Mobile Marketing, and Engaging Email. Heidi is a frequent speaker and guest lecturer for B2B marketing. Heidi Bullock on LinkedIn: https://www.linkedin.com/in/hbullock/ Resources Tealium: https://www.tealium.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Try ZipRecruiter for FREE at ZipRecruiter.com/audio Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is artificial intelligence just another shiny toy for marketers, or is it the key to unlocking true agility and sustainable growth in today's turbulent landscape? Agility requires not only rapid adaptation to change, but also the ability to anticipate future trends and proactively adjust strategies. This means leveraging data and technology, like AI, in ways that empower marketers to make smarter decisions, faster. Today, we're going to talk about how AI-driven consumer intelligence can help marketers navigate the current era of socioeconomic uncertainty and drive meaningful ROI. Many are looking for solutions to evolving challenges, from inflation's impact on consumer behavior and evolving data privacy laws to demonstrating actual ROI and connecting with target audiences. AI presents a powerful opportunity to meet these needs head-on. To help me discuss this topic, I'd like to welcome Bryan Gernert, CEO at Resonate. About Bryan Gernert Bryan Gernert is CEO at Resonate. A proven business leader, Bryan Gernert has led businesses through periods of significant transformation and growth. He has applied his management expertise to businesses in several industries, with emphasis on information technology and services.Before joining Resonate, Bryan served as Senior Vice President and General Manager of the Americas for Cybertrust. In the five-year period leading up to the sale of Cybertrust to Verizon for approximately $500 million, Bryan's region more than doubled its annual revenues from $36 million to $80 million. He was an instrumental player on the executive team that orchestrated, negotiated and completed the transaction with Verizon.Previously, at Digex, Incorporated, a global web hosting and managed services provider, Bryan grew a start-up company into a business with an annual revenue run rate of $240 million. During his tenure, he helped Digex raise over $1.3 billion through an IPO and secondary offering and was part of the team that sold Digex to WorldCom in a $5.7 billion transaction. Bryan Gernert on LinkedIn: https://www.linkedin.com/in/bryan-gernert-28824b/ Resources Resonate: https://www.resonate.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Are your marketing investments driving real business value, or are you simply throwing money at the latest trends? Agility means being able to react to change while knowing which strategies, processes, and technologies are ultimately moving the needle and driving real business outcomes. This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Today, we're going to talk about taking ROI models from confusion to clarity, specifically in the B2B e-commerce space. We'll explore how to build models that truly reflect business value, avoid common pitfalls, and unlock exponential growth. To help me discuss this topic, I'd like to welcome, Carlos Manalo, Co-CEO and Co-Founder at Office of Experience. About Carlos Manalo Carlos is co-founder & co-CEO of OX. He leads his team with nearly 20 years of grit and seasoning in the interactive and integrated multichannel space. As a customer-centered experience strategist by training, Carlos believes that enhanced customer satisfaction and loyalty is achieved through clarifying strategic intent and uncovering opportunities in the user journey. By merging the benefits of analysis and interaction, he creates experiences that drive alignment, progress and evolution. His focus on performance-driven engagements has allowed Carlos to be a true 360-degree partner, building user-centered experiences for some of the world's leading brands. Carlos Manalo on LinkedIn: https://www.linkedin.com/in/carlosmanalo/ Resources Office of Experience: https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

When it's a struggle for marketers to even keep up with the latest trends, are brands truly keeping pace with their customers, or are they stuck playing catch-up with outdated strategies and technologies? Agility requires a willingness to experiment, learn, and adapt quickly. It also demands a deep understanding of your customer and the ability to anticipate their evolving needs. We are here today in New York City at Opticon25 and seeing and hearing some amazing things about the future of martech and how AI will shape the role of marketing in the months and years to come. Today, we're going to talk about building an agile brand in the age of digital transformation, focusing on the power of experimentation, personalization, and continuous improvement. To help me discuss this topic, I'd like to welcome, Muqtadaa Miandara, Principal, Digital Growth at Upbound Group. About Muqtadaa Miandara Muqtadaa Miandara on LinkedIn: https://www.linkedin.com/in/muqtadaa/ Resources Upbound Group: https://www.upbound.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company