Steve's Small Biz Podcast

Whether you are writing copy for a landing page, developing a sales presentation, or creating an ad, the structure and techniques used in infomercials can help you achieve greater conversion rates. Included are several infomercial examples The post The 5-Step Process Used In Infomercials You Need To Use appeared first on How to Advice for your Side-Hustle or Small Business.

Identify your personal shortcomings and acquire the knowledge & skills needed to overcome your fears. Personal improvement makes you successful.. The post How to Overcome Your Fears appeared first on How to Advice for your Side-Hustle or Small Business.

Successful entrepreneurs know that it is not revenue or sales that count, but the gross margin you can produce from your sales. Without a healthy gross margin, your sales will not produce enough gross profit to cover your operating expenses and return a profit to the owners. The post You Need to Know How a Drug Dealer Mindset Will Ruin Your Hustle appeared first on How to Advice for your Side-Hustle or Small Business.

When considering key partners, you must consider the following questions: - Who are your key partners and who are your suppliers? - Which key resources are you acquiring from key partners and suppliers? - What key activities do your key partners and suppliers perform? The post Key Partners and Your Business Model appeared first on How to Advice for your Side-Hustle or Small Business.

The mindset of “execute the plan” should be more accurately stated as “Plan as you execute” to reinforce the idea that businesses need to test assumptions. The post You Need to Validate Your Assumptions Before You Execute the Plan appeared first on How to Advice for your Side-Hustle or Small Business.

A small business has three basic strategies to drive revenue. They can be sales, market, or product-led. Each has it their sweet spot. The post How to Know Which Marketing and Sales Strategy is Best appeared first on How to Advice for your Side-Hustle or Small Business.

One of the problems with obtaining any kind of knowledge, especially when it comes to business, is that while some kinds of knowledge can be easily codified and articulated to others (Explicit Knowledge), there are also some forms of knowledge that are much harder to pass on and must be experienced (Tacit Knowledge). The post Why You Need to Know the Difference Between Tacit vs Explicit Knowledge appeared first on How to Advice for your Side-Hustle or Small Business.

The ultimate goal when defining your key activities as part of your Business Model Canvas exercise, is to help you discover what activities you need to address in order to differentiate your product or service from your competition. The post Key Activities and Your Business Model appeared first on How to Advice for your Side-Hustle or Small Business.

A company's key resources allow it to create and deliver its value proposition, reach its target market and maintain a quality customer relationship with them so that the business can earn revenue. For a company to produce a product or service, it needs access to physical resources, intellectual resources, human resources, and financial resources. The post Key Resources and Your Business Model appeared first on How to Advice for your Side-Hustle or Small Business.

A company's cost structures represent the specific costs that the business will incur while operating under a particular business model. Through understanding the key resource, key activities, and its key partners, the business can determine its available cost structures. By choosing to be either Cost Driven or Value Driven and properly using Operating Leverage, the business can find its optimal cost structure. The post Cost Structures and Your Business Model appeared first on How to Advice for your Side-Hustle or Small Business.

When it comes to defining your revenue streams, especially when you are developing a business model canvas, there are many factors that you need to consider that affect your potential income source. Will you use a fixed or dynamic pricing mechanism, and is your revenue based on transactional and reoccurring sources of revenue? The post Revenue Streams and Your Business Model appeared first on How to Advice for your Side-Hustle or Small Business.

The role of CEO and President, and sometimes Chairman of the Board are often used interchangeably. In a small business this might be true, but each title has a different set of duties. The post CEO vs President – You Need to Know That Their Role Are Different appeared first on How to Advice for your Side-Hustle or Small Business.