Podcasts about Dale Carnegie

عن الصداقة و عن الناس0:00 Brief on previous programs0:12 Introduction to this program0:49 the Book in general1:54 The Best Communication2:16 How to Listen3:18 Empathy Meaning4:32 Emotional Intelligence

Salespeople in Japan do not fail because the market is difficult, the boss is demanding, the price is too high, or the brochure is weak. Those factors may be real, but they are not the whole story. The bigger issue is whether the salesperson is taking responsibility for improving their own sales ability. Sales is a metrics-based profession. Results show up quickly. If the numbers are poor, excuses will not save the salesperson for long. The better path is simple, but not easy: study the craft, ask better questions, listen properly, match the solution to the buyer's real needs, justify the value, deliver, and follow up. Why do salespeople in Japan make excuses? Salespeople make excuses because blaming external factors is easier than confronting weak sales skills. The market, pricing, exchange rates, industry shifts, sales materials, and management decisions may all matter, but they cannot replace personal responsibility. In Japan's B2B market, salespeople often face long buying cycles, consensus decision-making, conservative procurement processes, and high expectations around trust. In the US or Australia, the sales conversation may move faster. In Europe, compliance and procurement rules may slow things down. Different markets create different challenges, but poor technique travels badly everywhere. If the salesperson cannot ask good questions, listen carefully, diagnose the buyer's need, and explain value clearly, then the excuses start piling up. The problem is rarely one external factor. It is usually a lack of professional sales discipline. Do now: Before blaming the market, identify the one sales skill you personally need to improve this week. Why is sales such a tough profession? Sales is tough because it is a numbers game and poor performance becomes visible quickly. Unlike many roles, sales exposes weak habits through missed targets, low conversion rates, thin pipelines, and lost opportunities. Many people fall into sales by accident. They may begin as technical specialists, customer service staff, entrepreneurs, recruiters, account managers, or young employees assigned to revenue work. Then the metrics arrive: calls, meetings, proposals, close rates, revenue, retention, referrals, and account growth. In Japan, where long-term client relationships matter, weak sales behaviour can damage trust for years. Companies sometimes rely on the "law of the jungle," letting turnover decide who stays instead of investing seriously in training. That is wasteful, but the individual salesperson still has to take charge. Do now: Track your own numbers honestly: prospecting activity, discovery quality, proposal conversion, follow-up speed, and repeat business. What should salespeople study to become true professionals? Salespeople should study questioning, listening, diagnosis, value explanation, objection handling, follow-up, and client relationship building. These are not mysterious talents; they are learnable professional skills. There has never been a better time to self-educate in sales. Books, podcasts, online courses, coaching programmes, CRM data, AI roleplay tools, and sales training organisations such as Dale Carnegie, Sandler, Miller Heiman, Challenger, and SPIN Selling have made high-quality learning widely available. As of 2025, even small business salespeople and entrepreneurs can access material that was once reserved for large multinationals. The issue is not scarcity of information. The issue is motivation. If salespeople do not connect study with results, they stay amateur. Do now: Choose one sales resource, study it daily for 20 minutes, and apply one technique in your next client conversation. What is the simple professional sales process? The professional sales process is simple: ask what the client needs, listen carefully, confirm fit, explain value, deliver the solution, and follow up. The difficulty is not the theory; it is the discipline to do it every time. In Japan, this process is especially important because buyers value trust, preparation, relevance, and sincerity. The salesperson should not rush into a product pitch. First, understand the buyer's current situation, desired outcome, barriers, priorities, timing, budget, and decision process. Then decide honestly whether your solution fits. If it does, explain the trade-off between price and value. If it does not, say so. That honesty protects the relationship and the brand. Professional selling is not pushing. It is matching value to need. Do now: In your next meeting, spend more time asking and listening than explaining your product. What do weak salespeople do instead? Weak salespeople pitch product details before they know whether the buyer actually needs them. They talk first, diagnose later, and then wonder why the client does not buy. This creates the classic square-peg-in-a-round-hole problem. The salesperson has a product or service, so they try to force it into the buyer's situation whether it fits or not. In B2B sales, this damages credibility. In Japan, it can be even more harmful because trust, reputation, and long-term relationships are central to business development. Once a buyer feels burned, they may not complain loudly, but they will disappear quietly. The salesperson then moves on to the next prospect and repeats the same failure. That is not selling. That is professional self-sabotage. Do now: Stop presenting until you can clearly state the buyer's problem, desired outcome, decision criteria, and reason to act now. How can salespeople stop making excuses and improve? Salespeople stop making excuses by studying, applying the knowledge, reviewing the result, and repeating that cycle without pause. Improvement comes from disciplined practice, not from waiting for better market conditions. A salesperson cannot control currency movements, competitor pricing, government policy, procurement rules, or the global economy. They can control preparation, questioning skill, listening quality, follow-up speed, product knowledge, confidence, and personal learning. That shift in focus is liberating. It takes the salesperson out of victim mode and puts them back in charge of their own progress. In Japan, where clients often reward reliability and persistence, professional consistency becomes a competitive advantage. Do now: Build a weekly improvement loop: study one skill, practise it in live calls, review what happened, and adjust. Conclusion There are always external factors in sales. The boss may be difficult, the market may be shifting, the yen may be moving, pricing may be under pressure, and competitors may be aggressive. None of that removes the salesperson's responsibility to become better. The modern salesperson has access to more learning resources than ever before. The real question is whether they will use them. No more excuses. Study the craft, apply the knowledge, keep improving, and become the professional your clients deserve. Meta description: Learn why salespeople in Japan must stop making excuses, study the craft, ask better questions, listen deeply, and sell professionally. Keywords: sales in Japan, no excuses in sales, professional selling, sales training Japan, consultative sales FAQs Why do salespeople blame external factors? Salespeople blame external factors because it protects them from admitting their own skills need work. Market conditions matter, but weak questioning, poor listening, and bad follow-up are within the salesperson's control. What is the most important sales skill to improve first? The most important skill to improve first is questioning. Better questions reveal the buyer's real needs, priorities, barriers, and decision process. Why is product pitching a problem in sales? Product pitching is a problem when it happens before the salesperson understands the buyer's situation. Without diagnosis, the pitch may be irrelevant or feel pushy. How can salespeople improve consistently? Salespeople improve by studying, applying, reviewing, and repeating. Daily learning and deliberate practice turn sales from guesswork into a professional discipline. Author Bio Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" in 2018 and 2021 and recipient of the Griffith University Business School Outstanding Alumnus Award in 2012. As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across leadership, communication, sales, and presentation programmes, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have been translated into Japanese, including Za Eigyō（ザ営業）, Purezen no Tatsujin（プレゼンの達人）, Torēningu de Okane o Muda ni Suru no wa Yamemashō（トレーニングでお金を無駄にするのはやめましょう）, and Gendaiban "Hito o Ugokasu" Rīdā（現代版「人を動かす」リーダー）. Greg also publishes daily business insights on LinkedIn, Facebook, and Twitter, and hosts six weekly podcasts. On YouTube, he produces The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan's Top Business Interviews, which are widely followed by executives seeking success strategies in Japan.

I'm begging you PLEASE, I'll be your very best friend.In this episode I review Dale Carnegie's classic 'How to Win Friends & Influence People' nearly a century on from its publication. I walk through the book's structure: principles on handling people, making people like you, winning others to your way of thinking and leading without resentment. Timeless advice still shines (smile, remember names, be genuinely interested, listen well) but some parts feels dated (the slow course‑shilling intro and lack of psychological depth on becoming “genuinely” interested). I also dig into the tension at the heart of the book: wanting friends and influence while being told to act without obvious self‑interest.If you got value from the podcast please provide support back in any way you best see fit!Timeline:(00:00:00) Intro(00:01:52) Book structure overview: parts and principles(00:06:31) Key principles sampled: smile, names, listen, importance(00:11:17) Childhood lens on making friends and sorting people(00:13:41) Author background: Dale Carnegie's path and motives(00:17:19) The hard part: becoming genuinely interested(00:20:34) Does it hold up? A dated yet durable self‑help classic(00:22:29) Wrap‑up, support links and what's next Connect with Mere Mortals:Website: https://www.meremortalspodcasts.com/Discord: https://discord.gg/Xs9DjsurFqTwitter/X: https://twitter.com/meremortalspodsInstagram: https://www.instagram.com/meremortalspodcasts/TikTok: https://www.tiktok.com/@meremortalspodcastsValue 4 Value Support:Website: https://www.meremortalspodcasts.com/supportPaypal: https://www.paypal.com/paypalme/meremortalspodcast

John Gravelyn spent most of his career in engineering, managing technical launches at Ford and then Rivian. He grew up wanting to work on cars, but after buying his first house he realized he loved ownership more than the cars themselves. After succeeding at Rivian and later being laid off, he launched his own company, First Principles Partners, where he helps engineers and other analytical professionals approach real estate the way they approach engineering problems. Based in central Michigan, John builds deal-analysis tools and calculators that help investors evaluate properties, and he coaches clients to stay in their analytical strengths while partnering out negotiation and management.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Treat real estate like an engineering problem, then partner out the rest Stay in your strongest lane and let others negotiate and manage Learn to delegate early, because leverage beats doing everything yourself Hire fast, fire fast, and keep working the relationship after the hire Get comfortable operating in the gray areas of deals     Topics From Automotive Engineering to Real Estate John spent his career in engineering, working at Ford and then Rivian Buying his first house showed him he loved ownership more than the cars Why an Engineering Mind Is Drawn to Real Estate Every property is variable, unlike automotive work built to cut variability That uncertainty makes real estate a bigger, more interesting problem to solve Building First Principles Partners After Rivian, John got his real estate license to help analytical people invest He helps engineers buy a first home, then scale into owning more property Growth turned out to be more of a marketing challenge than he expected Shifting from Engineering Rules to Investing Reality In engineering a number is fixed, but in deals terms are negotiable Showing clients the numbers and probabilities helps them act in the gray areas Analysis, Acquisition, and Management Analytical investors should own the analysis and avoid negotiating emotionally Partnering with an agent and operators keeps their time on their strengths Learning to Delegate and Leverage Moving into engineering management forced John to delegate and influence Being the central point of a vision creates more leverage than doing it all He frames this as the who not how principle Vetting and Working with Partners John runs an initial vetting, then relies on hiring fast and firing fast He treats partnerships as dynamic and keeps improving the relationship He has been burned, but believes most people want to work with good people    

The data proving empathy is smart business has always been there, it's all we talk about here - but now it's bigger, broader, and more impossible to ignore than ever. Dr. Robert Coleman is Director of Research and Thought Leadership at Dale Carnegie and Associates, where he leads ongoing research into the issues facing leaders, employees, and organizations worldwide. He comes bearing serious receipts in the form of Dale Carnegie's white paper, The Power of Empathy: A Key Soft Skill for the Future of Work. Now in its third consecutive year of global research with roughly 4,000 respondents. This isn't a one-off survey. This is an ongoing comparative study that is building an airtight case for empathy as a core business strategy.Robert walks us through what the data actually shows - and it is compelling. Employees in high-empathy workplaces dramatically outperform those in low-empathy ones on retention, satisfaction, and goal achievement. Teams in high-empathy organizations are significantly more likely to meet and exceed their targets. And here's the stat that stopped me cold: only 14% of employees say they've received training specifically focused on empathy, despite its proven link to performance and retention. Not because employees don't want it, they are craving it. It's the interpersonal skills they know matter most. And yet companies continue to underinvest. We dive deep into the data together and then pull back out to make sense of what it means for your organization and why you need to pay attention right now.To access the episode transcript, go to www.TheEmpathyEdge.com, search by episode title.Listen in for…How one interaction can shape someone's view of your organization.Why roll fit should be addressed from the front end, and not assumed to be fixed later.Statistics around empathy as a retention and job satisfaction driver.Why accountability is important for engagement at all levels. "Without empathy, emotional intelligence loses its effectiveness, because empathy makes it actionable. It's how people experience it, and it is that action piece that transforms emotional awareness into those meaningful leadership outcomes that people are looking for." — Robert Coleman, Ph.DAbout Robert Coleman, Ph.D., Director of Research and Thought Leadership, Dale CarnegieRobert A. Coleman, Ph.D., is the director of research and thought leadership for Dale Carnegie and Associates, where he is responsible for ongoing research into current issues facing leaders, employees, and organizations worldwide.Connect with Robert:Dale Carnegie & Associates: dalecarnegie.com LinkedIn: linkedin.com/in/robertcoleman5 Dale Carnegie White Paper: The Power of Empathy: A Key Soft Skill for the Future of Work: https://www.dalecarnegie.com/en/state-of-organizational-health Connect with Maria:Get Maria's books: Red-Slice.com/booksHire Maria to speak: Red-Slice.com/Speaker-Maria-RossTake the LinkedIn Learning Courses! Leading with Empathy and Balancing Empathy, Accountability, and Results as a Leader LinkedIn: Maria RossInstagram: @redslicemariaFacebook: Red SliceGet your copy of The Empathy Dilemma here- www.theempathydilemma.com

About the Guest: Eric Ries has been a force in entrepreneurship and innovation for over twenty years. He is the creator of the Lean Startup method and the author of The Lean Startup, The Leader's Guide, and The Startup Way. His ideas have shaped how startups and large companies approach growth, decision-making, and innovation. As a founder, Eric has applied his principles with ventures like The Long-Term Stock Exchange (LTSE); Answer.AI, an AI research lab; the Lean Startup Co.; Virgil, a legal services startup; and IMVU, where many of the concepts that became the Lean Startup method were forged. He has served as an entrepreneur-in-residence at Harvard Business School and IDEO. Eric lives in the San Francisco Bay Area with his wife and three children. What You Will Learn: How to create systems and cultures that encourage experimentation and learning Lessons in influencing and leading without formal authority Why long-term thinking matters for both founders and teams The importance of compounding small, deliberate actions over time Insights on how Lean Startup principles can transform established organizations Join us for a deep dive into leadership, innovation, and the mindset that allows founders and executives to build companies that last. Eric's approach is practical, disciplined, and forward-thinking. Tune in to gain strategies that go beyond theory and into the real-world application of building lasting organizations. Please rate and review this Episode!We'd love to hear from you! Leaving a review helps us ensure we deliver content that resonates with you. Your feedback can inspire others to join our Take Command: A Dale Carnegie Podcast community & benefit from the leadership insights we share.

¿Cómo sacar el máximo partido de las formaciones? Juanda, que se ha leído todos los libros, te cuenta cómo hacerlo en su proyecto de Learning legendario. Los empleados pierden valiosas horas en cursos que no están bien diseñados. Todo cambio empieza por las lecciones de Dale Carnegie. Juanda lo llama «un manual para aprender a tratar con la gente». Lo mejor de sus libros es que puedes llevarlos inmediatamente a la práctica, sales a la calle y compruebas en tus interacciones que sus trucos funcionan.Kapital es posible gracias a sus colaboradores:⁠⁠Página Internacional⁠⁠. Lo mejor de la prensa de todo el mundo.⁠⁠Página Internacional es un nuevo medio digital y papel que publica en español los mejores artículos de las principales revistas y periódicos del mundo. Con una sola suscripción, en Página leerás las piezas esenciales de The Economist, The New York Times, Foreign Affairs, Der Spiegel, Le Monde o The Atlantic. Página nace con el propósito de aportar filtro, acceso y selección, y reunir en un mismo lugar el mejor periodismo global. Como dice Toni Segarra, que estuvo en el podcast y que es socio fundador del proyecto: «Lo sorprendente es que Página Internacional no existiera hace ya tiempo. Lo importante es que exista ahora, en este momento». Puedes formar parte de Página suscribiéndote anualmente, ahora con un descuento de 30 euros si aprovechas el código KAPITAL30. También tienes la opción vitalicia, en la que te prometen una vida entera de buena lectura y sabiduría. ¡Feliz lectura!TaxDown⁠. Tus impuestos bien hechos.¿Declaras bien tus inversiones? Este año, si tienes inversiones, hay nuevos cambios y regulaciones que tienes que saber (DAC8, modelo 721, normativa europea), así que es clave hacerlo bien. Si inviertes, yo te recomiendo TaxDown por ser la forma más fácil de presentar la Renta. TaxDown se integra con la mayoría de brókers, te lo calculan todo, y además cuentan con expertos fiscales en inversiones que revisan tu caso. Así evitas líos y cálculos raros. Si quieres probarlo, puedes usar mi código KAPITAL para obtener descuento. O puedes entrar directamente desde este enlace.Patrocina Kapital. Toda la información en este link.Índice:0:32 Tres leyes de la robótica.9:14 El sesgo ideológico de la IA.15:28 Bauman y la interdenpendencia.27:02 Formaciones online.42:09 Anti-PowerPoint Party.50:13 Acaparadores del micrófono.56:17 Los consejos de Dale Carnegie.1:09:34 Entrenar la improvisación.1:20:33 Hacer las preguntas correctas.Apuntes:Trilogía fundación. Isaac Asimov.Yo, robot. Isaac Asimov.Her. Spike Jonze.La teoría sueca del amor. Erik Gandini.Modernidad líquida. Zygmunt Bauman.Cómo ganar amigos e influir sobre las personas. Dale Carnegie.Cómo disfrutar de la vida y del trabajo. Dale Carnegie.What they don't teach you at Harvard Business School. Mark McCormack.Pre-suasión. Robert Cialdini.Reshuffle. Sangeet Paul Choudary.

Have you ever noticed how hard it is to step away from your phone… even when your  mind and body is asking for a break?The texts, notifications, social media scrolling, and constant pressure to respond to that email can leave you  feeling wired, distracted, and disconnected from yourself. Your mind may say, “Just one more thing,” while your body is quietly tightening, bracing, or whispering that it needs space.And if you've been pushing through for years — caring for everyone else, managing work, family, caregiving, and the invisible weight of modern life — you are not broken. Your body may simply be responding to a world that rarely rewards you how to pause.In this episode, I sit down with Dr. Mary Donohue, founder and CEO of the Digital Wellness Center, whose work blends neuroscience, behavior, and technology. After living with chronic leukemia, caregiving stress, and surviving a heart attack, Mary began looking more closely at digital wellness and how constant connection affects the brain, body, and our ability to pause.Together, we talk about digital overload, micro breaks, nervous system regulation, social media anxiety, and stress-related illness. Mary shares why even a small pause can help your body settle and give you more space before you respond.In this episode, you'll learn:Why midlife women may be especially vulnerable to chronic stress How women over 50 can begin noticing the subtle body cues they've learned to overrideWhat micro breaks can offer when your mind and body feel overstimulatedHow social media anxiety can quietly shape your mood, focus, and sense of calmHow a simple 3 minute micro break can help you regulate you emotional well-being.The connection between technology and mental health in our everyday choicesHow your nervous system staying in a low-grade activation (fight or flight response) can show up without you even knowing it. IWhy giving back, connecting with others, and creating more joy can help you feel more groundedHow technology can become part of the solution when it is designed with human well-being in mindThis conversation is a gentle reminder that the pace of your life may be asking more of your body than it was ever meant to hold.You don't have to wait until you're exhausted, anxious, or completely overwhelmed to give yourself a pause. Sometimes one small moment of space is enough to help you start hearing what your body and brain have been trying to tell you all along.With love and freedom, LaurieClick here to purchase my “Nervous System Regulation Starter Kit” it's $29.99Click here to purchase my book: Sandwiched: A Memoir of Holding On and Letting GoClick here to watch the Barbie clip referenced in this podcastFree ResourcesClick here to schedule a FREE inquiry call with me.Click here for my FREE “Beginner's Guide to Somatic Healing”Click here for my FREE Core Values ExerciseWebsiteConnect with Dr. Mary Donohue: Victoria on LinkedIn: Dr. Mary DonohueVictoria's email: drmaryedonahue@gmail.com RESOURCES MENTIONED:Digital Wellness Center: Founded by Dr. Mary Donohue, this science-backed platform helps people manage digital stress, take healthier microbreaks, and build more balanced technology habits. Message Received: A book written by Dr. Mary E. Donohue, offering a practical seven-step framework for breaking down communication barriers at work, especially across email, digital tools, video calls, remote teams, and generational communication styles. The Happiness Lab: A podcast hosted by Yale professor Dr. Laurie Santos that shares science-backed insights for improving well-being. How to Win Friends and Influence People:  A classic book by Dale Carnegie that shares practical principles for building stronger relationships, improving communication, and positively influencing others. How to Stop Worrying and Start Living: A book by Dale Carnegie that shares practical lessons and real-life stories for managing worry, finding purpose, and living with more peace. Please leave me feedback. I cannot respond so if you'd like me to respond, please leave your email***********************DISCLAIMER: THE COMMENTARY AND OPINIONS AVAILABLE ON THIS PODCAST ARE FOR INFORMATIONAL AND ENTERTAINMENT PURPOSES ONLY AND NOT FOR THE PURPOSE OF PROVIDING LEGAL, MEDICAL OR PROFESSIONAL ADVICE. YOU SHOULD CONTACT A LICENSED THERAPIST IF YOU ARE EXPERIENCING SUICIDAL THOUGHTS. YOU SHOULD CONTACT AN ATTORNEY IN YOUR STATE TO OBTAIN LEGAL ADVICE. YOU SHOULD CONTACT A LICENSED MEDICAL PROFESSIONAL WITH RESPECT TO ANY MEDICAL ISSUE OR PROBLEM.

In today's episode, I sit down with Joe Hart, President and CEO of Dale Carnegie, to talk about leadership, fear, conflict, and the challenges facing younger generations. Joe shares why personal growth is still the best investment we can make, how preparation builds confidence, and why fear loses power when we confront it directly. We also talk about constructive conflict, the danger of unresolved tension, and why young people need stronger communication, identity, and interpersonal skills in a world full of distraction. Joe's insight brings Dale Carnegie's timeless principles into today's conversations around parenting, leadership, and showing up with courage.

Worry in life seems to come to all of us. For some, it can be overwhelming. Join Norb & Al as we discuss this timeless book that outlines proven methods to reduce anxiety in our lives. Resources:

Handling mistakes is one of the hardest leadership tests because everyone is watching. A missed deadline, poor-quality work, lost sale, compliance issue, or public error does not just affect the person involved; it reveals the leader's judgement, emotional control, fairness, and communication skill. Great leaders do not explode, humiliate, or destroy trust when mistakes happen. They investigate, listen, separate the person from the problem, and choose the right response based on whether the individual accepts accountability. In Japan, Australia, the United States, Europe, and across Asia-Pacific, where talent retention and psychological safety matter more than ever, mistake handling is no longer a soft skill. It is a leadership survival skill. Why is mistake handling such a major leadership test? Mistake handling matters because the whole team judges the leader by how they respond under pressure. If the leader reacts with rage, humiliation, or blame, trust and loyalty can collapse very quickly. Mistakes are often public. People see who missed the deadline, lost the client, damaged the quality, or created the operational mess. They also see whether the boss becomes a coach or a corporate executioner. In post-pandemic workplaces, where employees have more career options and lower tolerance for toxic management, public anger is expensive. Leaders who cannot control themselves may win the moment but lose the team. The best leaders protect standards without destroying dignity. Do now: Before responding to a mistake, ask, "What will the rest of the team learn from how I handle this?" What should leaders avoid when employees make mistakes? Leaders must avoid emotional explosions, public humiliation, personal attacks, and instant judgement. These reactions may feel powerful in the moment, but they damage trust, psychological safety, and long-term performance. The classic "rage-athon" boss may have a brilliant résumé, elite education, and impressive title, but none of that matters if they cannot manage their temper. In Japanese boardrooms, US sales teams, European professional firms, or Asia-Pacific regional offices, fear-based leadership produces silence, avoidance, and quiet departures. People stop admitting problems early because they fear the punishment. That means mistakes become hidden until they are much larger and harder to repair. Do now: Never discipline in anger. Pause, gather facts, and protect the person's dignity while still protecting the business. How should leaders investigate a mistake before responding? Leaders should begin with research, not rumours. They must gather facts, understand context, and avoid being manipulated by people who may have their own agenda. When someone says, "You won't believe what Tanaka has done now," the leader should be cautious. Sometimes the messenger is accurate. Sometimes they are positioning, blaming, exaggerating, or trying to damage a rival. Good leaders investigate before forming a view. What happened? Who was involved? What process failed? Was this a one-off error, a capability issue, a workload problem, a systems issue, or misconduct? For serious mistakes, leaders should quietly ask, "Is this person worth saving?" Do now: Separate evidence from opinion. Do not let the first emotional report become the official truth. Why should leaders begin mistake conversations with rapport? Leaders should begin with rapport because people listen better when they do not feel personally attacked. Honest appreciation lowers anxiety and keeps the conversation productive. This does not mean pretending the mistake is minor or avoiding the issue. It means starting with evidence-based appreciation for what the person has done well before moving into the problem. Dale Carnegie's Principle #22, "Begin with praise and honest appreciation," is practical here. The appreciation must be specific, not fluffy. For example, refer to a project they delivered, a client they helped, or a behaviour you have personally observed. This creates a fairer emotional climate for accountability. Do now: Start with credible appreciation, then move clearly and calmly to the issue that must be addressed. How do leaders discuss the mistake without attacking the person? Leaders should focus on the problem, not the human being. The goal is to depersonalise the issue while still making accountability clear. A good mistake conversation allows the employee to explain what happened first. Then the leader fills in gaps, corrects misunderstandings, and listens carefully for ownership. Are they accepting responsibility, or are they blaming everyone else? Dale Carnegie's Principle #24, "Talk about your own mistakes before criticising the other person," can reduce defensiveness and create psychological safety. The leader might say, "I have made mistakes under pressure too, so let's work through exactly what happened and what we need to fix." Do now: Use calm questions, active listening, and shared problem-solving. Do not label the person as careless, useless, or unreliable. What should leaders do when someone accepts accountability? When someone accepts accountability, the leader should restore, reassure, and retain them. The aim is to fix the problem, rebuild confidence, and keep a valuable person moving forward. If the person owns the mistake, the leader should appreciate that honesty and focus on recovery. What needs to be repaired? What support is required? What process must change so the mistake does not repeat? The individual may already feel embarrassed, anxious, or demotivated. Dale Carnegie's Principle #26, "Let the other person save face," and Principle #29, "Use encouragement. Make the fault seem easy to correct," are powerful in this moment. Accountability should become a bridge to improvement, not a trapdoor to humiliation. Do now: Thank them for taking responsibility, agree on corrective action, and make it clear they can recover. What should leaders do when someone refuses accountability? When someone refuses accountability, the leader must restate the facts, reinforce standards, and make consequences clear. Avoiding responsibility cannot be allowed to become normal behaviour. Some employees blame colleagues, deny evidence, or resist every attempt to help them recover. In that case, the leader should calmly restate the seriousness of the issue and reference company policy, compliance requirements, or performance standards. Dale Carnegie's Principle #28, "Give the other person a fine reputation to live up to," can help. For example: "I know you are professional enough to take accountability for your work, so let's recover from this properly." If resistance continues, formal next steps may be required. Do now: Be fair, factual, and firm. Give the person a chance to step up, but do not excuse persistent denial. When should leaders retain, move, or replace someone after a mistake? Leaders should retain people who accept accountability and can recover, but they may need to move or replace people who repeatedly deny responsibility or do not fit the role. The decision should be based on behaviour, capability, and future contribution. Sometimes the person is on the wrong bus. Sometimes they are on the right bus but in the wrong seat. If they have strengths that fit another area, a transfer may be the humane and commercially sensible option. If coaching, feedback, and support do not change the behaviour, release from the organisation may be necessary. This should not be framed as revenge. It may be better for the person to find work where they can succeed and contribute. Do now: Ask whether the person can realistically succeed in the current role. If not, consider reassignment before termination where appropriate. Final summary Mistake handling is not just about correcting one employee. It is about showing the whole team what kind of leader you are. Rage destroys trust. Rumours distort judgement. Personal attacks damage loyalty. Calm research, rapport, accountability, reassurance, and clear consequences protect both people and performance. The best leaders handle mistakes through a simple but demanding sequence: research, begin with rapport, identify the issue, restore those who accept accountability, reinforce standards with those who do not, and then decide whether to retain, move, or replace the person. FAQs Should leaders punish employees for mistakes? Leaders should not rush to punish mistakes; they should first understand the facts and the employee's accountability. Deliberate misconduct, repeated negligence, and honest errors require different responses. Why is public anger dangerous for leaders? Public anger teaches the team that mistakes are unsafe to discuss. That drives problems underground and damages trust, loyalty, and retention. What if the employee accepts responsibility? If the employee accepts responsibility, help them fix the problem and rebuild confidence. This is the moment to restore, reassure, and retain whenever possible. What if the employee blames everyone else? If the employee refuses accountability, restate the facts and make standards and consequences clear. Give them a chance to recover, but do not normalise avoidance. How do leaders protect psychological safety while maintaining standards? Leaders protect psychological safety by attacking the problem, not the person. They can be calm, respectful, and supportive while still insisting on accountability and improvement. Quick actions for leaders Pause before reacting to a mistake. Gather facts before forming a judgement. Begin the conversation with specific, honest appreciation. Focus on the issue, not the person's character. Listen for accountability. Reassure those who take responsibility. Reinforce standards with those who deny responsibility. Decide whether to retain, move, or replace based on behaviour and fit. Author Bio Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" in 2018 and 2021, and recipient of the Griffith University Business School Outstanding Alumnus Award in 2012. As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across leadership, communication, sales, and presentation programmes, including Leadership Training for Results. He has written several books, including three best-sellers: Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery, along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have been translated into Japanese, including Za Eigyō（ザ営業）, Purezen no Tatsujin（プレゼンの達人）, Torēningu de Okane o Muda ni Suru no wa Yamemashō（トレーニングでお金を無駄にするのはやめましょう）, and Gendaiban "Hito o Ugokasu" Rīdā（現代版「人を動かす」リーダー）. Greg also publishes daily business insights on LinkedIn, Facebook, and Twitter, and hosts six weekly podcasts. On YouTube, he produces The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan's Top Business Interviews, which are widely followed by executives seeking success strategies in Japan.

Few conversations leave you inspired to think differently about your career, leadership, and personal purpose. My discussion with Paul Comfort did exactly that. Through his own experiences and insights, Paul shared valuable lessons about discovering purpose, building meaningful relationships, and intentionally shaping a fulfilling career path.Paul Comfort is a nationally recognized transportation executive, bestselling author, keynote speaker, educator, and thought leader in public mobility and leadership development.  He is also the creator and host of the widely followed Transit Unplugged podcast and video series.  His upcoming book, Find Your X Factor: Follow Your Personal Treasure Map to Purpose, reflects many of the themes we discussed — discovering the intersection between your passions, abilities, and purpose.Throughout our discussion, several powerful ideas emerged:• How much does your very first job shape the trajectory of your career — even if you ultimately end up somewhere completely different? Paul emphasized that while your starting point may not define your destination, it often establishes the habits, skills, and mindset that influence every opportunity that follows.• What happens when your interests, passions, and natural abilities finally intersect? According to Paul, this intersection is the “sweet spot” of your best self — the place where purpose, fulfillment, and impact align. Finding that intersection is not just a career strategy; it is often the clearest path toward discovering your purpose in life.• What if your current role does not fully align with both your passions and strengths? Paul encouraged the idea that even if you cannot immediately find the perfect combination, having at least one — either meaningful interests or strong abilities — present in your work can provide fulfillment and motivation while you continue building toward something greater.• How do you actually discover who you are and what you want? Paul spoke about the importance of reflection: taking time to evaluate your experiences, recognize what you have consistently been good at, and identify the moments that energized you most. Once that intersection becomes clear, intentional action becomes the bridge between where you are and where you want to go.• Why is follow-up one of the most overlooked keys to successful networking? As Paul explained, meaningful relationships are rarely built in a single meeting. The real value of “I met a man” moments comes from intentional follow-up, continued engagement, and the creation of authentic connections over time.• And what if communication does not come naturally to you? Paul offered practical encouragement: communication is a skill that can be developed. Whether through programs like Dale Carnegie speaking courses or by intentionally studying effective communicators as role models, growth in communication and public speaking can dramatically improve leadership presence and confidence.Our conversation was a reminder that successful careers are rarely accidental. They are built through reflection, intentionality, relationships, continuous learning, and the courage to align your work with who you truly are. Paul Comfort's insights challenge us not simply to pursue careers, but to pursue purpose.  For more information about Paul and his resources, go to https://findyourxfactor.ai/.Send us Fan Mail

We cannot stop the mind from travelling backwards into memory or forwards into imagination. That is part of being human. The real issue is not remembering the past or preparing for the future. The real issue is the worry we attach to both. How can we stop worry from taking over our thinking? We do not need to stop remembering the past or thinking about the future; we need to strip out the worry attached to both. Memory and forecasting are survival mechanisms, because they help us learn from yesterday and prepare for tomorrow. The trouble starts when recollection becomes rumination and preparation becomes anxiety. In business, leadership, sales, education, and personal life, this pattern is familiar. We replay a painful meeting, a failed presentation, a lost opportunity, or an unfair comment. Then we imagine tomorrow going even worse. That mental habit drains energy from the one place where we can actually act: today. Mini-summary / Do now: Recall and prepare, but remove the worry flavouring. Treat worry as the optional extra, not the main meal. Why do William James and Victor Frankl matter to mental freedom? William James and Victor Frankl both point to the same powerful truth: we can choose our attitude, even when we cannot choose every circumstance. James reached this through psychology and philosophy; Frankl reached it through suffering and survival. William James, the Harvard academic often called the father of American psychology, argued that human beings can alter their lives by altering their attitudes of mind. Victor Frankl, the Holocaust survivor and author of Man's Search For Meaning, found that the last human freedom is the ability to choose one's attitude in any given circumstances. Different men, different eras, different experiences — yet the conclusion overlaps beautifully. We may not control everything that happens, but we can work on how we think about it. Mini-summary / Do now: Stop treating attitude as decoration. It is a core operating system for how we live and lead. Why do painful memories keep replaying in our minds? Painful memories replay because the brain wants to protect us from repeating mistakes, but protection turns into punishment when we keep attaching worry to the memory. That old mental movie can run for years if we keep pressing play. We remember humiliation, insult, degradation, or unfairness because the mind flags those moments as important. It says, "Watch out, this hurt you before." That may help us learn, but it can also trap us. The article's practical advice is not to deny the memory. We observe it, acknowledge that it happened, and tell ourselves we are not going back there. This resembles meditation: notice the breath, notice the thought, but do not attach yourself to it. Mini-summary / Do now: Let the memory appear, but do not let it become your identity. Notice it, learn from it, and move your mind elsewhere. How can we prepare for the future without becoming negative? Future thinking helps when it prepares us, but hurts when it becomes doom and gloom dressed up as planning. The goal is not to ignore the future; the goal is to stop inviting disaster into today. The mind imagines what could go wrong because it wants us to be ready. That is useful in leadership, sales, crisis management, public speaking, and family life. The problem begins when imagination disables optimism. We attack our own confidence before the event has even arrived. The better approach is to ask, "What is the worst that can happen?" Then mentally accept that possibility and immediately ask, "How can I improve on the worst?" That turns fear into preparation and paralysis into action. Mini-summary / Do now: Visualise the possible problem, then plan many ways to defeat it. Make the brain a solution factory, not a fear factory. What does living in "day tight" compartments really mean? Living in "day tight" compartments means protecting today from yesterday's pain and tomorrow's imagined disasters. It is a Dale Carnegie stress management principle that keeps attention on the only day where action is possible. Think of each day as an air-tight container. Yesterday cannot be changed, and tomorrow has not arrived. We still learn from the past and prepare for the future, but we do not let their worry components invade today. This is especially relevant for executives, managers, salespeople, educators, and professionals in high-pressure environments. If today is full of yesterday's resentment and tomorrow's fear, there is no mental room left for clear decisions, useful conversations, or effective action. Mini-summary / Do now: Seal today. Learn from the past, prepare for the future, but do today's work with today's energy. Where is real freedom located? Real freedom sits in our ability to decide how much worry we attach to memory and foreboding. We may not stop every thought from appearing, but we can work on the meaning we give it. The article's action steps are direct. Recall the past, then quickly swap the message to something more positive. Visualise the future issue as a possibility, then plan many ways to defeat it. Cure the worry virus, because that is where freedom lives. Time is spelt life. That line matters. If time is life, then the way we spend our attention becomes the way we spend our life. We can let life happen to us, or we can decide how we are going to lead it. Mini-summary / Do now: Do not wait for the mind to become silent. Lead it. Choose your attitude, choose your focus, and choose today's action. Final Summary Freedom is not the absence of difficult memories or anxious future thoughts. Freedom is the ability to recognise them, neutralise the worry, and choose a better mental response. William James reminds us that attitude can alter life. Victor Frankl reminds us that attitude remains a human freedom even under extreme circumstances. Dale Carnegie's "day tight" compartments give us a practical daily method. The past can teach us. The future can prepare us. But worry should not be allowed to steal the present. Quick Actions for Leaders and Professionals Recall the event, then deliberately shift to a more useful thought. Ask what the worst future outcome could be, then plan ways to improve it. Protect today from unnecessary past and future worry. Treat attitude as a leadership discipline, not a mood. Remember that time is life, so attention needs direction. Author bio Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programs, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have been translated into Japanese, including Za Eigyō (ザ営業), Purezen no Tatsujin (プレゼンの達人), Torēningu de Okane o Muda ni Suru no wa Yamemashō (トレーニングでお金を無駄にするのはやめましょう), and Gendaiban "Hito o Ugokasu" Rīdā (現代版「人を動かす」リーダー). Greg also publishes daily business insights on LinkedIn, Facebook, and Twitter, and hosts six weekly podcasts. On YouTube, he produces The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan's Top Business Interviews, which are widely followed by executives seeking success strategies in Japan.

Salespeople often think the buyer's problem is the problem. It isn't. The real issue is whether the buyer feels the gap between where they are now and where they need to be is large enough, urgent enough, and costly enough to act on. In B2B sales, especially in Japan, Australia, the US, and Europe, buyers rarely move because a salesperson says, "You have a problem." They move when they convince themselves that doing nothing is too expensive. That is why the salesperson's questioning process matters more than the pitch. Why do buyers delay even when they have a clear need? Buyers delay because recognising a need and acting on that need are two completely different things. If the buyer thinks the current situation is "close enough" to the desired outcome, urgency disappears. In corporate sales, this happens inside SMEs, multinationals, startups, and large Japanese conglomerates. A sales leader may want higher conversion rates, a HR director may want stronger managers, or a CEO may want faster execution, but none of them will buy unless the perceived gap feels painful. Post-pandemic budget discipline has made this even sharper. Buyers must justify every investment against opportunity cost, risk, timing, and internal priorities. Do now: Don't assume a stated need equals buying intent. Help the buyer explore whether the cost of inaction is bigger than the cost of change. How can salespeople make the need gap feel urgent? Salespeople make the need gap urgent by asking questions that help buyers discover the consequences of delay for themselves. Telling buyers the gap is big sounds like sales talk; getting them to say it is powerful. This is where consultative selling, SPIN Selling, Dale Carnegie questioning skills, and modern discovery frameworks all overlap. The salesperson's job is not to lecture. The job is to guide the buyer from "we should probably improve this" to "we cannot afford to leave this as it is." In Japan, where consensus decision-making and risk avoidance are common, this self-discovery process is especially important because internal stakeholders need language they can repeat inside the organisation. Do now: Replace claims with questions. The buyer must verbalise the gap, the risk, and the timing. What is the best question to ask after discussing the buyer's future goal? After the buyer explains where they want to be, ask: "What happens if you can't get there fast enough?" That question quietly turns a future goal into a present business risk. Every executive wants progress faster than their current system allows. Sales teams want revenue growth now. HR teams want capable managers before turnover rises. Japanese firms facing labour shortages, digital transformation pressure, and global competition cannot wait forever. This question exposes the speed gap: the distance between the buyer's desired future and the organisation's current pace. It also creates a natural opening for your solution later, because you are no longer selling a product; you are helping them accelerate a business outcome. Do now: When buyers describe the "should be" state, immediately explore the consequences of not reaching it quickly enough. How do barrier questions widen the sales need gap? Barrier questions widen the need gap by forcing buyers to name the obstacle stopping them from reaching the desired future. Once the barrier is clear, the salesperson can ask what happens if that obstacle remains. A strong barrier question sounds like this: "If you know where you are now and you know where you want to be, why aren't you there yet?" This question works across sectors: manufacturing, technology, professional services, finance, healthcare, and education. The barrier might be skills, systems, leadership, budget, internal alignment, time, or confidence. The key follow-up is: "What happens if you cannot clear that obstacle?" Now the buyer is not discussing a vague improvement project. They are discussing the business impact of being stuck. Do now: Identify the obstacle, then explore the cost of failing to remove it. Why should buyers describe the problem instead of the salesperson? Buyers believe their own conclusions more than they believe a salesperson's assertions. If the salesperson says, "This is a big issue," the buyer discounts it; if the buyer says it, the issue becomes real. This is critical in sophisticated B2B selling. Procurement teams, executives, and department heads are trained to filter vendor enthusiasm. They expect exaggeration. They mentally mark down the salesperson's claims. But when the buyer explains the implications in their own words, the psychology changes. The conversation shifts from persuasion to ownership. In Japanese business culture, this is even more valuable because people often avoid direct confrontation or overt pressure. Thoughtful questioning lets the buyer reach the conclusion without losing face. Do now: Stop trying to prove the gap. Ask questions that let the buyer prove it to themselves. How does a wide need gap improve the final sales presentation? A wide need gap makes the final recommendation feel relevant, timely, and necessary. Your solution becomes the bridge between the buyer's current state and the future they have already said they need. Many sales presentations fail because they arrive too early. The salesperson starts explaining features, benefits, case studies, pricing, and implementation before the buyer has emotionally accepted the cost of staying still. Once the buyer has named the gap, the barrier, the urgency, and the consequence of inaction, the presentation becomes much simpler. You are no longer pushing. You are connecting your solution to the buyer's own stated priorities. That is a much stronger position in boardrooms, sales meetings, and executive conversations. Do now: Present only after the buyer has clearly articulated why doing nothing will not work. Conclusion The best salespeople do not create artificial pressure. They reveal real pressure that already exists. The buyer may have a need, but unless the need gap feels vast, urgent, and costly, they will stay where they are. In sales, the question is not, "Does the buyer have a problem?" The stronger question is, "Does the buyer believe the gap is too big to ignore?" When your questions help the buyer reach that conclusion, your solution becomes the obvious next step. Meta description: Learn how to widen the sales need gap using consultative questions that reveal urgency, opportunity cost, and the risk of inaction. Keywords: sales need gap, consultative selling, B2B sales questions, opportunity cost, sales discovery FAQs Why is the need gap important in sales? The need gap matters because buyers only act when the distance between their current state and desired future feels costly. A small perceived gap produces delay; a large perceived gap creates urgency. What question helps create urgency in a sales conversation? Ask, "What happens if you can't get there fast enough?" This helps buyers connect future goals with present risks. Why should salespeople avoid telling buyers the gap is big? Buyers often distrust direct salesperson claims because they expect persuasion. Questions are more effective because buyers trust conclusions they reach themselves. What is the barrier question in sales? The barrier question asks why the buyer has not already reached the desired future. It reveals the obstacle blocking progress and opens the door to discussing consequences. Author Bio Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" in 2018 and 2021 and recipient of the Griffith University Business School Outstanding Alumnus Award in 2012. As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across leadership, communication, sales, and presentation programmes, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have been translated into Japanese, including Za Eigyō（ザ営業）, Purezen no Tatsujin（プレゼンの達人）, Torēningu de Okane o Muda ni Suru no wa Yamemashō（トレーニングでお金を無駄にするのはやめましょう）, and Gendaiban "Hito o Ugokasu" Rīdā（現代版「人を動かす」リーダー）. Greg also publishes daily business insights on LinkedIn, Facebook, and Twitter, and hosts six weekly podcasts. On YouTube, he produces The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan's Top Business Interviews, which are widely followed by executives seeking success strategies in Japan.

Send us Fan MailWhat does it take to walk into a room full of strangers and walk out with real connections? In this episode of Navigating the Customer Experience, host Yanique Grant sits down with Alexandra Silva Labarr, internationally recognized speaker, author, and founder of Xandra Marketing and PR. Known as the Networking Queen, Alexandra brings over 25 years of experience in marketing, business development, and sales to a conversation that is practical, personal, and deeply inspiring.Alexandra's journey is one of remarkable resilience. After decades in corporate America, she bet on herself and launched her own marketing firm just before COVID hit, shutting down the in person networking she had built her reputation on. Instead of retreating, she pivoted, went digital, gave back to her community, and emerged stronger. Today, Xandra Marketing and PR helps businesses take full ownership of their marketing, from social media and branding to digital presence and messaging strategy.Her story starts at 13 years old, when she lost her mother. That experience taught her that finding the right people and leaning on them is not weakness, it is strategy. That understanding became the foundation for everything she has built since, including her Power of Networking Community, now with 15 chapters across South Florida. She is also the author of three books: The Power of Networking, Show Up Scared, and Show Up Scared: Teen Edition, which became an Amazon bestseller and has taken her into schools and universities across the country.In this episode Alexandra walks us through her Seven Essential C's of Networking and highlights the two people struggle with most: Courage and Common Ground. She explains why most people have courage and confidence backwards, and why showing up scared is the only real path to confidence. She also gets practical, giving you a step by step approach for exactly what to say at a networking event, how to approach a group already in conversation, how to introduce yourself without leading with a pitch, and how to craft a 30 second commercial built around the pain you solve.Alexandra also shares her thoughts on follow up, encouraging listeners to pick up the phone and let people hear their voice, because authenticity lives in your voice and people do business with people they can feel.Topics covered include the Seven C's of Networking, courage vs confidence, building common ground, crafting your 30 second commercial, follow up strategy, AI tools for entrepreneurs, and details on the Show Up Scared teen event at the Mayfair Hotel in Coconut Grove on June 23rd.Featured Resources:The Power of Networking by Alexandra Silva Labarr available on AmazonShow Up Scared by Alexandra Silva Labarr available on AmazonShow Up Scared: Teen Edition by Alexandra Silva Labarr available on AmazonHow to Win Friends and Influence People by Dale Carnegie available on AmazonIt's Not Who You Know, It's Who Knows You available on AmazonBooks by John C. Maxwell available on AmazonBooks by Brené Brown available on AmazonClaude AI: claude.aiShow Up Scared Teen Event: June 23rd at the Mayfair Hotel, Coconut Grove, FL. Visit alexandrasilvabar.com for full event details and tickets.Connect with Alexandra Silva Labarr:Google her name and everything will appear including her website, social media profiles, upcoming events, and speaking opportunities. She is especially active on LinkedIn and responds to every message personally.Website: alexandrasilvalabarr.comConnect with Navigating the Customer Experience:Follow us on X @NavigatingCX and join our private Facebook group, Navigating the Customer Experience Community. You can also find us on LinkedIn and at yaniquegrant.com.If this episode added value to you, please share it with a fellow business owner, leave us a review, and subscribe so you never miss a new episode. Thank you for listening and until next time, keep navigating forward.

In business presentations, having a point of view is not the problem. The problem is failing to decide where the line is before you open your mouth. Executives, entrepreneurs, salespeople, and company leaders need opinions that build credibility, not opinions that accidentally blow up trust. Should business presenters share their point of view? Yes, business presenters should share a clear point of view when it helps the audience think more deeply about a relevant issue. A presentation without a viewpoint quickly becomes wallpaper. The traditional rule is to avoid religion and politics because those topics split audiences fast. That still makes sense in Japan, Australia, the US, Europe, and most Asia-Pacific business contexts. The trickier territory is business opinion: government regulation, industry predictions, marketing strategy, quality control, sales methodology, product claims, customer service, or leadership practices. These topics are often contentious, but they are also where expertise lives. A bland presenter disappears. A thoughtful presenter becomes memorable. Do now: Define the business topics where your opinion genuinely helps clients, prospects, and industry peers make better decisions. Is controversy a smart way to build business profile? Controversy can create visibility, but visibility without trust is a dangerous bargain. Being talked about is useful only when it strengthens your positioning. Most small to medium-sized companies are invisible to potential clients because they lack the advertising muscle of major corporations such as Toyota, Sony, Microsoft, Apple, or Unilever. Presentations, media quotes, podcasts, LinkedIn posts, YouTube videos, webinars, and content marketing can help SMEs punch above their weight. Some entrepreneurs deliberately challenge accepted wisdom to get noticed. That can work, because media outlets love conflict and contrast. The danger is that clients may see the controversy, but miss the competence. Profile is not the same as preference. Do now: Use strong opinions to clarify your expertise, not to perform outrage for clicks, media attention, or short-term noise. How can thought leadership help smaller companies compete? Thought leadership helps smaller companies become top of mind and tip of tongue when buyers need their solutions. It gives the market a reason to remember you before the sales meeting begins. In 2026, business visibility comes from many channels: podcasts, keynote speeches, newsletters, books, articles, executive interviews, short-form video, and AI-search-friendly content. A leader who publishes consistently on leadership, sales, communication, presenting, customer experience, or industry change can build authority without buying massive media spend. This is especially valuable in B2B markets, where trust, expertise, and timing matter more than flashy advertising. The content must still be disciplined. Five opinion pieces a week can build a brand, but only if the views stay relevant and useful. Do now: Choose a content lane and stay in it. Consistency builds authority; random commentary dilutes it. Where should leaders draw the line on controversial views? Leaders should draw the line where the topic stops supporting their expertise, audience value, or company positioning. A sharp viewpoint is useful; a reckless viewpoint is just noise with a microphone. A presenter can discuss Boris Johnson or Donald Trump as public speakers without endorsing or attacking their politics. That is a smart distinction. The subject is presentation technique, not ideology. The same principle applies to CEOs, trainers, consultants, country managers, and sales leaders. Talk about what your expertise allows you to illuminate. Stay careful with religion, party politics, and issues where the audience split is predictable and emotional. In Japan, where reputation, hierarchy, and business relationships carry heavy weight, this judgment matters even more. Do now: Separate professional analysis from personal ideology. Make the audience smarter without forcing them to take sides. Should executives comment on government policy or public issues? Executives should comment on public issues only when the topic clearly fits their business role, expertise, and risk tolerance. Sometimes silence is not cowardice; it is intelligent positioning. Government regulation, border policy, labour law, tax reform, sustainability rules, data privacy, and pandemic-era restrictions can all affect companies. Yet operational impact alone does not mean the leader must take a public position. A training company may be directly affected by restrictions on face-to-face workshops, but that does not automatically make government policy commentary a brand-building move. Foreign executives in Japan must also consider visas, regulators, clients, and long-term reputation. The upside of speaking must outweigh the downside of poking the beast. Do now: Before commenting publicly, ask: Is this our lane, do we have authority, and are we ready for the consequences? How can leaders communicate strong views without alienating the audience? Leaders can communicate strong views safely by making the viewpoint useful, relevant, and clearly connected to their professional domain. The audience should feel challenged, not attacked. A strong point of view helps listeners test their own thinking. It gives them a framework, a contrast, or a practical decision lens. For example, a Dale Carnegie-style business built around communication, human relations, leadership, and being good with people has a natural reason to avoid needless controversy. That restraint is not weakness; it is authentic brand alignment. Startups may choose a sharper challenger tone. Multinationals may need more careful stakeholder language. Professional services firms may require evidence-heavy commentary. The right level of opinion depends on the company, sector, market, and audience. Do now: Build a viewpoint map: safe zones, careful zones, no-go zones, and the reason each boundary exists. Conclusion: What is the best way to communicate your point of view in business? A clear point of view is a business asset when it builds trust, sharpens your positioning, and gives the audience something useful to think about. It helps small and medium-sized companies become visible without relying on massive advertising budgets. It also helps executives, salespeople, consultants, and entrepreneurs sound like leaders rather than brochure readers. The key is intention. Decide how controversial you want to be, why that level of controversy supports your brand, and what the positive and negative consequences may be. Draw the line before the presentation, podcast, article, interview, or social media post. Once the words are out in the ether, they belong to the audience. FAQs Should business leaders avoid all controversial opinions? No, business leaders do not need to avoid every controversial opinion, but they should avoid opinions that sit outside their expertise or damage trust. A relevant viewpoint can build authority; a random hot take can weaken positioning. Why is having a point of view important in presentations? A point of view makes a presentation memorable, useful, and easier to connect with a business problem. Without one, the audience may hear information but feel no reason to remember the speaker. How can small companies use thought leadership? Small companies can use thought leadership to become visible when they lack large advertising budgets. Speaking, podcasting, publishing, and media commentary can put them top of mind before buyers are ready to act. When should a company stay silent on public issues? A company should stay silent when the issue is outside its expertise, misaligned with its brand, or likely to create more damage than value. Silence can be a deliberate reputation strategy. How do I decide whether my viewpoint is too risky? A viewpoint is too risky when the downside to client trust, stakeholder relationships, or brand credibility outweighs the benefit of attention. Test every strong opinion against audience value, business relevance, and likely consequences. Author bio Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" in 2018 and 2021 and recipient of the Griffith University Business School Outstanding Alumnus Award in 2012. As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programs, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have been translated into Japanese, including Za Eigyō（ザ営業）, Purezen no Tatsujin（プレゼンの達人）, Torēningu de Okane o Muda ni Suru no wa Yamemashō（トレーニングでお金を無駄にするのはやめましょう）, and Gendaiban "Hito o Ugokasu" Rīdā（現代版「人を動かす」リーダー）. Greg also publishes daily business insights on LinkedIn, Facebook, and Twitter, and hosts six weekly podcasts. On YouTube, he produces The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan's Top Business Interviews, which are widely followed by executives seeking success strategies in Japan.

Great presentations are not speeches delivered from a mountain top. They are conversations that make the audience feel included, respected and quietly persuaded. In Japan, where hierarchy, humility and group sensitivity matter deeply, the way we stand, speak, gesture and connect can either build trust or create distance. The best presenters know how to reduce that distance fast. Why should presenters be more conversational? Presenters should be conversational because audiences trust speakers who feel accessible, not distant. A formal stage, lectern, microphone, slide deck and commanding tone can all create a psychological wall between speaker and listener. In Japan, that wall can feel even higher because physical elevation and hierarchy carry cultural meaning. Standing above a seated audience often requires humility at the start. The same lesson applies in boardrooms in Tokyo, sales kick-offs in Singapore, leadership forums in Sydney and investor briefings in New York. People may respect expertise, but they are persuaded by connection. A conversational tone says, "We are in this together," rather than, "I am above you." Do now: Reduce distance early. Speak with the audience, not at them. How does hierarchy affect presentations in Japan? Hierarchy affects presentations in Japan because the speaker's physical and vocal authority can unintentionally imply superiority. That can weaken connection before the message has even begun. Japanese business culture, from keiretsu conglomerates to SMEs and professional services firms, places high value on respect, status awareness and situational humility. A presenter standing above the room, controlling the lights, slides and microphone, may look powerful but also remote. In the US or Australia, confidence may be read as leadership. In Japan, unsoftened authority may feel cold. The answer is not to become weak or timid. The answer is to balance gravitas with warmth. A short apology, a friendly tone and inclusive body language can reset the relationship. Do now: Keep authority, but wrap it in humility and warmth. How can speakers include the audience naturally? Speakers include the audience naturally by referring to real people in the room in a positive, respectful way. Mentioning someone's name can instantly turn a speech into a shared experience. For example, saying, "Suzuki san made an interesting point before we began," or "Tanaka san is a great example of this principle," makes that person feel recognised. It also tells everyone else this is not a canned lecture. This works in Japanese leadership training, B2B sales presentations, client briefings and internal town halls. The key is sincerity. Do not embarrass people, expose private comments or manufacture fake intimacy. Use names to build belonging, not to show off your networking skills. Do now: Before presenting, meet people. Then weave one or two names into the talk respectfully. What tone works best for persuasive presentations? The best persuasive tone is warm, chatty and authoritative at the same time. Think of a smart conversation over the backyard fence, not a grand oration in a five-star hotel ballroom. A conversational style does not mean flat, casual or sloppy. Monotone delivery still puts people to sleep. Strong presenters vary speed, pause before key ideas, emphasise important words and use vocal contrast. Dale Carnegie-style communication, executive coaching and modern presentation training all point to the same practical truth: audiences stay with speakers who sound human. The tone should feel conspiratorial in the best sense, as if the audience is being trusted with useful insight that matters to them. Do now: Replace "performing" with "sharing something valuable with people I respect." What gestures and eye contact make a speaker feel inclusive? Inclusive gestures and balanced eye contact make the audience feel invited rather than targeted. Open palms, calm movement and six-second eye contact create connection without pressure. A useful gesture is the broad, welcoming movement of drawing the audience toward you, as though including everyone in the same conversation. Another is pointing with an open palm rather than a finger. Finger-pointing can feel aggressive, especially in cultures where harmony and face-saving matter. Eye contact should be long enough to be personal, but not so long that it becomes invasive. Around six seconds per person is a practical guideline. Startups, multinationals, universities and sales teams all benefit from this because human attention responds to respectful focus. Do now: Use open hands, inclusive gestures and calm eye contact to lower resistance. Should presenters make fun of themselves? Presenters should use light self-deprecating humour because it reduces status distance and makes expertise easier to accept. The trick is to do it sparingly and naturally. When a powerful leader, professor, executive or technical expert takes themselves too seriously, the audience may admire them but not warm to them. A small joke at your own expense says, "I am human too." That matters in Japan, where humility helps build trust, and in Western markets where authenticity is prized. The danger is overdoing it. Too much self-mockery can look fake, needy or manipulative. The goal is not comedy. The goal is connection. Do now: Add one modest human moment, then return to delivering value. Final summary Being chatty when presenting is not about lowering standards. It is about raising connection. The speaker still needs structure, evidence, energy, gestures, eye contact and clear calls to action. What changes is the relationship with the audience. Instead of standing apart as the expert on the stage, the presenter becomes a trusted guide sharing useful insight with people in the room. For leaders, executives, trainers and salespeople in Japan and beyond, the sweet spot is simple: be serious about the message, but not too serious about yourself. Author bio Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" and recipient of the Griffith University Business School Outstanding Alumnus Award. As a Dale Carnegie Master Trainer, Greg is certified across leadership, communication, sales and presentation programs, including Leadership Training for Results. He has written several books, including the best-sellers Japan Business Mastery, Japan Sales Mastery and Japan Presentations Mastery, along with Japan Leadership Mastery and How to Stop Wasting Money on Training. Greg also publishes daily business insights on LinkedIn, Facebook and Twitter, hosts six weekly podcasts, and produces YouTube shows including The Cutting Edge Japan Business Show, Japan Business Mastery and Japan's Top Business Interviews.

Espero que os guste el video!! De vuelta.. mil gracias por los 1.000 subscriptores. :) Por cierto recuerda que si quieres miel no tienes que patear la colmena.DALE CARNEGIE. Cómo ganar amigos e influir sobre las personashttps://amzn.to/4c4lPK6Podéis ver mas contenido en instagram: https://linktr.ee/untecitoconluOs mando un abrazo!

“At the end of your life, all you really have are the relationships you've built – and the stories you can tell.”That idea stayed with me after this conversation.In business, we often talk about strategies, funnels and growth. But behind every opportunity – every client, every collaboration, every breakthrough – there's a relationship.In this episode, I sit down with Riley McGhee to explore how those relationships actually begin.Not with a pitch.Not with a script.But with a simple, human conversation.Riley shares his Authentic Outreach framework – a practical way to reach out, build trust and create opportunities without sounding transactional or forced. We talk about why most outreach feels fake, how to start conversations that people want to respond to, and how to turn those conversations into meaningful business outcomes.But what made this conversation stand out for me is something deeper.Instead of just talking about tactics, Riley talks about the principles behind them.Why being genuinely interested in others makes you more interesting.Why many experts struggle to explain what they do.Why we often build offers based on what we think – instead of what the market actually needs.And he shares a powerful story of how one message to  @markleruste  led to a relationship that shaped his entire career.Because in the end, business is about people.What You'll Learn:- Why most outreach fails (and what to do instead)- How to start conversations that feel natural- The 3-step framework to build real relationships- How to turn conversations into opportunities- Why clarity is the key to better offers and presentationsIn This Episode: 00:46 – What “Authentic Outreach” Really Means04:51 – Why Outreach Feels Inauthentic (“Pitch Slap”)08:09 – How to Start Conversations That Get Replies11:39 – The 3 I's Framework (Intro, Interest, Invite)11:48 – Be Interested to Be Interesting14:44 – Why “Being Normal” Wins in Business28:08 – Turning Conversations into Opportunities (The Invite)33:26 – Calls vs Webinars: What's the Right Next Step?37:51 – Why Most Offers Don't Work38:33 – Simplify to Clarify (Trim the Fat)43:39 – The Curse of Knowledge in Sales49:39 – The Message That Changed His Career01:02:15 – Why Relationships Hold True ValueIf you want to build stronger relationships, communicate more clearly, and create more opportunities – this episode will change how you think about outreach.We hope you enjoy it.———————Riley McGhee:  - LinkedIn: https://www.linkedin.com/in/rileymcghee - Website - & Newsletter: https://leverageaccelerator.co Podcast & YouTube: https://leverageaccelerator.co/podcast Recommended books: - How to Win Friends and Influence People by Dale Carnegie ———————IDEAS ON STAGE RESOURCES - Timeless Presenter (book) – early access: https://bit.ly/timeless-presenter-early-list - Confident Presenter (book) – free copy: https://bit.ly/confident-presenter-free- Business Presentation Revolution (book): https://www.ideasonstage.com/resources/books/business-presentation-revolution-book/ - The Confident Presenter Scorecard: https://ideasonstage.com/score - Free Web Class: https://www.ideasonstage.com/uk/events/   #IdeasOnStagePodcast #CommunicationSkills #BusinessDevelopment #ClientCommunication #RelationshipBuilding

About the Guest Janice Bryant Howroyd is the Founder and CEO of The ActOne Group, a global workforce solutions company operating in more than 30 countries. She is recognized as the first African American woman to build a multi-billion-dollar enterprise. A best-selling author and global speaker, she has been honored for entrepreneurship, leadership, and innovation, and has advised leaders across business, government, and education. Her work focuses on connecting people to opportunity through a deeply human-centered approach to business. What You Will Learn: Why “no shortcuts, no excuses” is a leadership mindset for long-term success How asking better questions and listening drives stronger outcomes Why resilience is essential when facing adversity How AI is changing work but increasing the need for human skills Why people must remain at the center of leadership and growth Please rate and review this Episode!We'd love to hear from you! Leaving a review helps us ensure we deliver content that resonates with you. Your feedback can inspire others to join our Take Command: A Dale Carnegie Podcast community & benefit from the leadership insights we share.

Some clients do not attack your deal in one dramatic bite. They take tiny pieces—one discount request, one scope change, one extra demand, one more profile review—until your margins, time, and energy are stripped away. In sales, consulting, professional services, and corporate training, leaders need to recognise the "piranha client" early. The danger is not always a bad person or a bad company. Often, it is a pattern of incremental pressure that looks harmless in isolation but becomes commercially toxic over time. What is a piranha client in sales and professional services? A piranha client is a customer who erodes your deal through repeated small demands rather than one obvious negotiation attack. They ask for "just one more" discount, "just one more" concession, or "just one more" change until the original agreement barely resembles the final delivery. Unlike a shark-style negotiator who takes one huge bite, the piranha client works through accumulation. In B2B sales, consulting, training, recruitment, technology implementation, and agency work, this often appears as volume discounts, extra stakeholders, expanded scope, and constant approval loops. Post-pandemic, when many service firms were hungry for revenue, these patterns became even harder to resist. Do now: Track every concession in writing. Small bites become big losses when nobody totals them. Why do clients keep asking for more discounts? Clients keep asking for discounts because each successful concession teaches them that more pressure may produce a better price. If the seller has not created a clear commercial boundary, the buyer naturally tests the limits. In large companies, especially new divisions or procurement-heavy organisations, buyers may not reveal the full deal size upfront. A supplier agrees to the first discount, then a second tranche appears, then a third. By the time the total opportunity is visible, the seller is already trapped inside a "big discount" corner. This happens across Japan, the US, Europe, and Asia-Pacific, but it is especially painful in high-touch service businesses where labour, expertise, and delivery capacity cannot be infinitely scaled. Do now: Price each stage as though more scope may follow. Set a hard stop before negotiations begin. How can scope creep damage a service business? Scope creep damages a service business by quietly increasing delivery obligations without increasing revenue. The client may see each request as reasonable, but the supplier absorbs the extra time, coordination, risk, and opportunity cost. In training, consulting, and advisory work, scope creep often appears as new requirements, additional audiences, more reporting, special customisation, extra meetings, or new approval layers. For SMEs and boutique firms, the impact is sharper than for large multinationals because fewer people carry the operational load. During COVID-19 and the post-pandemic recovery, external trainer availability, client uncertainty, and shifting schedules made this even more complex. A deal that looked profitable on paper can become unattractive once hidden delivery costs are included. Do now: Define scope, exclusions, decision rights, and change fees before delivery starts. Why is trainer or consultant selection a hidden negotiation risk? Trainer and consultant selection becomes risky when the client treats expert availability as unlimited. In reality, quality delivery depends on certified people, scheduling constraints, and proven fit. In the training industry, certification is not a light administrative step. Dale Carnegie trainer development, for example, involves long preparation, specialist training, and accreditation standards. That means a client asking to review more and more profiles is not simply requesting choice; they may be consuming scarce operational capacity. This issue appears in other fields too: legal partners, executive coaches, cybersecurity consultants, enterprise software architects, and medical specialists all face similar constraints. Quality depends on expertise, not infinite substitutions. Do now: Explain the certification, experience, and availability logic early. Choice should support quality, not undermine delivery. When should a business push back on a demanding client? A business should push back when discount pressure, scope creep, and difficult behaviour combine into a pattern.One tough request is negotiation; repeated erosion is a warning signal. Many service firms operate with an informal "no idiots" policy, although the actual wording is often stronger. The principle is simple: some revenue is not worth the operational damage, staff stress, or reputational risk. Leaders at startups, SMEs, and established firms need to ask whether the client is building a partnership or simply extracting value. In Japan, where long-term relationships and trust matter, the pushback should be polite, structured, and commercially clear. In more aggressive procurement cultures, the same principle applies, but the language may be firmer. Do now: Decide your walk-away point before emotion, sunk cost, or fear of lost revenue takes over. How can salespeople protect margins without damaging relationships? Salespeople protect margins by making trade-offs explicit: more value requires more budget, and lower price requires reduced scope. The goal is not to be difficult; it is to be professionally clear. A useful approach is to offer options. For example: "At this price, we can deliver this scope. If you want the additional requirement, here is the revised fee." This frames the conversation around value rather than resistance. Sales leaders should train teams to avoid automatic concessions, especially with large companies that reveal requirements gradually. Procurement may respect a supplier more when the boundaries are clear. The key is to stay calm, factual, and consistent. Do now: Never give a concession without receiving something in return—volume, timing, commitment, payment terms, or reduced complexity. Final summary The piranha client is dangerous because each bite looks small. A discount here, a profile request there, a slight requirement change, a new tranche of work, another internal stakeholder—none of it seems fatal until the supplier reviews the final margin and delivery burden. For executives, salespeople, consultants, trainers, and professional service leaders, the lesson is clear: protect the deal before the feeding frenzy begins. Set commercial boundaries, define scope, track concessions, communicate scarcity, and be prepared to walk away when the partnership becomes toxic. Author Bio Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" in 2018 and 2021 and recipient of the Griffith University Business School Outstanding Alumnus Award in 2012. As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across leadership, communication, sales, and presentation programmes, including Leadership Training for Results. He has written several books, including three best-sellers: Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery, along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have been translated into Japanese, including Za Eigyō（ザ営業）, Purezen no Tatsujin（プレゼンの達人）, Torēningu de Okane o Muda ni Suru no wa Yamemashō（トレーニングでお金を無駄にするのはやめましょう）, and Gendaiban "Hito o Ugokasu" Rīdā（現代版「人を動かす」リーダー）. Greg also publishes daily business insights on LinkedIn, Facebook, and Twitter, and hosts six weekly podcasts. On YouTube, he produces The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan's Top Business Interviews, which are widely followed by executives seeking success strategies in Japan. Would you like me to now prepare the WordPress-ready version with spacing and the bio?

Neste episódio especial do Agro Resenha Podcast com a Dale Carnegie Brasil, conversamos com Edil Morissugui sobre gestão, pecuária, liderança e um tema muitas vezes subestimado no campo: a água como fator estratégico de produtividade. A partir de uma trajetória marcada por trabalho duro, crises, empreendedorismo e estudo contínuo, o episódio mostra como planejamento, análise de contexto e execução técnica podem transformar resultados no agro. Um papo direto para quem atua na pecuária e quer tomar decisões melhores, produzir com mais eficiência e enxergar oportunidades onde a maioria só vê problema. PARCEIRO DESTE EPISÓDIO Este episódio foi trazido até você pela Dale Carnegie Brasil! Transforme sua carreira e seus resultados com a Dale Carnegie! Há mais de 100 anos, desenvolvemos líderes confiantes, comunicadores poderosos e profissionais de sucesso. Nossos treinamentos comprovados impulsionam seu desempenho e o de sua equipe. Descubra o poder do seu potencial! Dale Carnegie: construindo o sucesso de vidas e negócios há mais de 100 anos. Site: https://dalecarnegiebrasil.com/Instagram: https://www.instagram.com/dalecarnegiebrasil/LinkedIn: https://www.linkedin.com/company/dalecarnegiebrasilYouTube: https://www.youtube.com/@dalecarnegiebrasil INTERAJA COM O AGRO RESENHAInstagram: instagram.com/agroresenhaTwitter: x.com/agroresenhaFacebook: facebook.com/agroresenhaYouTube: youtube.com/agroresenhaCanal do Telegram: https://t.me/agroresenhaCanal do WhatsApp: https://bit.ly/zap-arp-01 E-MAILSe você tem alguma sugestão de pauta, reclamação ou dúvida, envie um e-mail para contato@agroresenha.com.br FICHA TÉCNICAApresentação: Paulo OzakiProdução: Agro ResenhaConvidado: Edil Morissugui e Albeneir MeloEdição: Will OliveiraSee omnystudio.com/listener for privacy information.

Neste episódio especial do Agro Resenha Podcast com a Dale Carnegie Brasil, conversamos com Edil Morissugui sobre gestão, pecuária, liderança e um tema muitas vezes subestimado no campo: a água como fator estratégico de produtividade. A partir de uma trajetória marcada por trabalho duro, crises, empreendedorismo e estudo contínuo, o episódio mostra como planejamento, análise de contexto e execução técnica podem transformar resultados no agro. Um papo direto para quem atua na pecuária e quer tomar decisões melhores, produzir com mais eficiência e enxergar oportunidades onde a maioria só vê problema. PARCEIRO DESTE EPISÓDIO Este episódio foi trazido até você pela Dale Carnegie Brasil! Transforme sua carreira e seus resultados com a Dale Carnegie! Há mais de 100 anos, desenvolvemos líderes confiantes, comunicadores poderosos e profissionais de sucesso. Nossos treinamentos comprovados impulsionam seu desempenho e o de sua equipe. Descubra o poder do seu potencial! Dale Carnegie: construindo o sucesso de vidas e negócios há mais de 100 anos. Site: https://dalecarnegiebrasil.com/Instagram: https://www.instagram.com/dalecarnegiebrasil/LinkedIn: https://www.linkedin.com/company/dalecarnegiebrasilYouTube: https://www.youtube.com/@dalecarnegiebrasil INTERAJA COM O AGRO RESENHAInstagram: instagram.com/agroresenhaTwitter: x.com/agroresenhaFacebook: facebook.com/agroresenhaYouTube: youtube.com/agroresenhaCanal do Telegram: https://t.me/agroresenhaCanal do WhatsApp: https://bit.ly/zap-arp-01 E-MAILSe você tem alguma sugestão de pauta, reclamação ou dúvida, envie um e-mail para contato@agroresenha.com.br FICHA TÉCNICAApresentação: Paulo OzakiProdução: Agro ResenhaConvidado: Edil Morissugui e Albeneir MeloEdição: Will OliveiraSee omnystudio.com/listener for privacy information.

In this episode I sat down with Jamie Corbett, Head of Operations at Advantis Credit, for a conversation that's as honest as it is inspiring. Jamie's story starts on the building sites, a plumber by trade who accidentally stumbled into a contact centre when he needed holiday money and ends (for now) at the top of operations. But it's the messy, human middle that makes this episode unmissable.Jamie opens up about bombing on the phones, the hippie colleague who changed his entire outlook with a Dale Carnegie quote, and the Excel V-lookup that quietly launched his career. He talks about what it really means to build psychological safety for a team, why he created a secret project called "Project Artemis” to solve a wrap time problem, and the brutal setback that turned out to be the making of him.If you've ever questioned whether you're ready for the next step, taken a leap that didn't land, or wondered what separates good leaders from great ones, this one's for you.Topics covered: contact centre culture, emotional intelligence, early leadership lessons, dealing with failure, self-development, and why the best leadership lesson is learning it's never about you.From Plumber to Contact CentreLearning the Hard Way on the PhonesThe Vinny Effect: Lessons That LastStepping Into LeadershipBuilding the Bad Apple TeamCreating Psychological SafetyThe Setback That Changed Everything• Jamie 2.0: From Me to We

Neste episódio do Carreiras IE, Ale Gonzaga conversa com Muriel Antonow sobre decisões que não cabem mais na “bolsa” da vida. Entre carreira no mundo corporativo, empresa familiar, maternidade e liderança, surge um ponto central: crescer exige rupturas.A conversa passa por vulnerabilidade, propósito em construção, o papel do trabalho na transformação social e os bastidores reais de escolhas difíceis: aquelas que não aparecem no discurso pronto. Um episódio sobre sair da própria “casca”, lidar com perdas e construir uma trajetória com mais consciência, mesmo sem garantias de equilíbrio.Livros citados no episódio:O que cabe na sua bolsa - Ale GonzagaA coragem de ser imperfeito — Brené BrownEu achava que isso só acontecia comigo — Brené BrownComo fazer amigos e influenciar pessoas — Dale CarnegieComo evitar preocupações e começar a viver — Dale Carnegie

Kokorogamae is one of those Japanese ideas that sounds ancient, but lands right in the middle of modern business. It means clarifying your true intention before you act. In leadership, sales, supplier relationships, and corporate culture, that intention leaks out in everything we do. People notice. Clients notice. Staff notice. And in the age of LinkedIn, Google reviews, Glassdoor, and instant reputation damage, the market notices very quickly. What does kokorogamae mean in Japanese business? Kokorogamae means your inner stance, your true intention, and the attitude sitting behind your actions. It combines kokoro, often translated as heart, spirit, or mind, with kamae, the stance taken in martial arts before action begins. In traditional Japanese disciplines such as shodo calligraphy, ikebana flower arrangement, tea ceremony, and martial arts like kendo or aikido, the master prepares the mind before moving the hand. The ink is ground carefully. The flower stems are stripped with attention. The body settles before training begins. Business should be no different. Before leaders, salespeople, executives, and entrepreneurs act, they need to ask: what is my real intention here? Do now: Before your next major decision, ask: "Is my kokorogamae self-serving, client-serving, team-serving, or enterprise-serving?" Why does true intention matter in leadership? Leadership trust begins before the leader speaks, because people read intention faster than they read strategy documents. A boss may talk about coaching, empowerment, and people development, but the team quickly senses whether the real goal is their growth or the boss's promotion. In Japan, where long-term relationships, hierarchy, reputation, and group harmony still influence business behaviour, kokorogamae matters deeply. The same is true in the US, Europe, and Australia, but the cultural signals differ. A multinational may call it leadership authenticity. A startup may call it founder values. An SME may simply call it "doing the right thing". Whatever the label, employees know when leaders are using them as stepping stones rather than investing in their capability. Do now: Leaders should ask their team, directly or anonymously: "What do you believe my true intention is when I manage you?" How does kokorogamae affect company culture? A company's culture is the accumulated evidence of its real intentions, not the slogans written on the wall. Values like integrity, teamwork, ESG, compliance, and inclusion mean little if daily behaviour says, "We win by squeezing whoever has less power." This becomes obvious in supplier relationships. Some global corporations talk loudly about ethics and governance while imposing 60-day, 90-day, or even 120-day payment terms on small suppliers. For a large company, that may be cash-flow management. For a small business, cash is oxygen. SMEs often pay each other on 30-day terms because they understand survival pressure. That is kokorogamae in action: partnership versus domination. Do now: Review your payment terms, procurement rules, and supplier conversations. They reveal your company's real ethical stance. What is the right kokorogamae in sales? The right kokorogamae in sales is not to get the sale; it is to earn the reorder. A single transaction is easy to chase, but lifetime buyer value is built through trust, suitability, and long-term partnership. Salespeople under pressure can drift into bad intention. A low base salary, high commission structure, or aggressive manager can push them to recommend whatever has the best margin rather than what best serves the client. That may work once. It rarely works twice. In B2B sales, especially in relationship-driven markets like Japan, the reorder, referral, and reputation are far more valuable than the quick win. The buyer remembers whether you solved their problem or just solved your quota problem. Do now: Sales leaders should measure repeat business, referrals, retention, and customer trust, not just monthly revenue. What happens when a business has bad kokorogamae? Bad kokorogamae eventually becomes visible, and today it becomes visible at internet speed. In the past, a poor operator could move from client to client, town to town, or deal to deal, leaving unhappy buyers behind. That game is much harder now. LinkedIn posts, online reviews, business forums, search engines, and AI-driven summaries can surface reputational patterns very quickly. A person who fails to pay suppliers, mistreats partners, or sells poor-quality products may think each incident is isolated. It is not. Digital reputation compounds. One public complaint can trigger others, and suddenly the market sees the pattern. In 2025 and beyond, your kokorogamae is no longer private. It becomes searchable. Do now: Audit what clients, suppliers, staff, and partners would say about your intention when you are not in the room. How can executives build better kokorogamae? Executives build better kokorogamae by aligning intention, action, incentives, and accountability. It is not enough to privately believe you are ethical; your systems must reward ethical behaviour. Start with leadership questions. Are managers promoted for developing people or merely hitting numbers? Are salespeople rewarded for client success or only revenue? Are suppliers treated as partners or pressured because they lack bargaining power? Are internal teams encouraged to beat competitors or fight each other for political advantage? Toyota-style continuous improvement, Dale Carnegie-style human relations, and modern leadership development all point to the same lesson: intention becomes behaviour when it is reinforced every day. Do now: Align KPIs with the behaviour you claim to value: trust, repeat business, talent growth, collaboration, and client outcomes. Final summary Kokorogamae is the quiet force behind business success. It is your real intention before the meeting, before the sale, before the negotiation, before the leadership decision. When it is right, people feel it. When it is wrong, people expose it. In modern business, especially in reputation-sensitive markets like Japan, trust is not a branding exercise. It is the outward proof of your inner stance. The secret ingredient is not mysterious. Clarify your true intention, align it with ethical action, and build relationships that can survive scrutiny. Quick actions for leaders and salespeople Ask what your team, clients, and suppliers believe your real intention is. Reward repeat business, referrals, and long-term trust. Stop using power imbalances as a business model. Treat suppliers as partners, not pressure points. Make your kokorogamae visible through consistent behaviour. FAQs What is kokorogamae? Kokorogamae is a Japanese concept meaning your true intention or inner stance before action. In business, it describes the attitude behind leadership, sales, negotiation, and trust. Why is kokorogamae important in sales? Kokorogamae matters in sales because buyers sense whether you want to help them or merely close them. The best sales intention is to earn the reorder, not just win the first transaction. How does kokorogamae relate to leadership? Leadership kokorogamae is the real intention behind how a leader treats their team. Staff quickly know whether the boss wants to develop them or use them. Can bad kokorogamae damage reputation? Yes, bad kokorogamae can damage reputation quickly because poor behaviour is now searchable and shareable.LinkedIn, reviews, forums, and AI search make business behaviour more visible than ever. Author bio Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" in 2018 and 2021 and recipient of the Griffith University Business School Outstanding Alumnus Award in 2012. As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programmes, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have been translated into Japanese, including Za Eigyō（ザ営業）, Purezen no Tatsujin（プレゼンの達人）, Torēningu de Okane o Muda ni Suru no wa Yamemashō（トレーニングでお金を無駄にするのはやめましょう）, and Gendaiban "Hito o Ugokasu" Rīdā（現代版「人を動かす」リーダー）. Greg also publishes daily business insights on LinkedIn, Facebook, and Twitter, and hosts six weekly podcasts. On YouTube, he produces The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan's Top Business Interviews, which are widely followed by executives seeking success strategies in Japan.

Neste episódio especial em parceria com a Dale Carnegie Brasil, conversamos com Alan Borges Leite e Felipe Leite. Exploramos como habilidades de comunicação e relacionamento influenciam diretamente a liderança e a tomada de decisão no negócio. A conversa mostra por que conhecimento técnico, sozinho, não garante resultados, e como escuta ativa, empatia e influência são determinantes no dia a dia profissional. A partir de exemplos práticos, o episódio traz reflexões aplicáveis para quem lidera equipes, negocia ou precisa gerar alinhamento em ambientes complexos do agro. PARCEIRO DESTE EPISÓDIO Este episódio foi trazido até você pela Dale Carnegie Brasil! Transforme sua carreira e seus resultados com a Dale Carnegie! Há mais de 100 anos, desenvolvemos líderes confiantes, comunicadores poderosos e profissionais de sucesso. Nossos treinamentos comprovados impulsionam seu desempenho e o de sua equipe. Descubra o poder do seu potencial! Dale Carnegie: construindo o sucesso de vidas e negócios há mais de 100 anos. Site: Dale CarnegieInstagram: Dale Carnegie Brasil (@dalecarnegiebrasil) • Instagram profileLinkedIn: https://www.linkedin.com/company/dalecarnegiebrasilYouTube: Dale Carnegie Brasil INTERAJA COM O AGRO RESENHAInstagram: instagram.com/agroresenhaTwitter: x.com/agroresenhaFacebook: facebook.com/agroresenhaYouTube: youtube.com/agroresenhaCanal do Telegram: Agro Resenha Podcast #01Canal do WhatsApp: AGRO RESENHA E-MAILSe você tem alguma sugestão de pauta, reclamação ou dúvida, envie um e-mail para contato@agroresenha.com.br FICHA TÉCNICAApresentação: Paulo OzakiProdução: Agro ResenhaConvidado: Alan Borges Leite, Felipe Leite e Albeneir MeloEdição: PH de OliveiraSee omnystudio.com/listener for privacy information.

About the Guest Jake Rawson leads Craft Sportswear North America with a focus on innovation, resilience, and performance. Inspired by the principles of Dale Carnegie, he has built a culture that values collaboration, encouragement, and incremental improvement. Beyond business, Jake applies the same endurance mindset to family and coaching, proving that small, consistent actions can lead to extraordinary outcomes. Whether guiding his team, developing athletes, or mentoring his children, he turns lessons into action and emphasizes the power of patience, persistence, and positivity. What You Will Learn: How treating business like an endurance sport drives long-term success The power of small, incremental gains in leadership and personal growth Practical applications of Dale Carnegie's principles in work and life Why saying “yes” to opportunities can unlock hidden potential Building confidence, resilience, and positive habits in yourself and others Join us for a candid conversation about perseverance, mindset, and growth. Jake isn't just running a business—he's running the long game, stacking wins, and showing how small steps lead to big results. Tune in today and discover the incremental edge in life and leadership. Please rate and review this Episode!We'd love to hear from you! Leaving a review helps us ensure we deliver content that resonates with you. Your feedback can inspire others to join our Take Command: A Dale Carnegie Podcast community & benefit from the leadership insights we share.

Summary In this insightful interview, Josh Bledsoe shares practical principles from Dale Carnegie's teachings that enhance leadership, communication, and stress management across military and civilian life. Discover how living in compartments, asking open-ended questions, and embracing vulnerability can transform your personal and professional relationships. Guest Links Instagram: Josh Bledsoe 85 Dale Carnegie Training Linkedin Chapters 00:00 Introduction and Guest Background 02:22 Josh Bledsoe's Military and Civilian Roles 03:40 Challenges of Guard and Reserve Leadership 05:22 Stress Management and Living in Compartments 07:19 The Power of Resetting and Showing Up Positively 08:52 Human Nature and Timeless Principles 10:51 Modern Communication and Dale Carnegie's Relevance 12:58 Conciseness and Digital Communication Pitfalls 14:55 The Value of Face-to-Face Communication 17:26 Involving Others and Distributing Responsibility 20:28 Delegation, Trust, and Leadership 23:33 Creating Ownership and Buy-In 26:03 Post-Traumatic Growth and Resilience 32:13 Turning Pain into Growth 38:11 Listening Skills and Human Connection 44:32 Problem Solving and Framing the Right Questions 51:46 Overcoming Ego and Asking for Help 57:00 The Power of Asking for Help and Self-Improvement 01:01:34 Embracing Valleys and Peaks in Life 01:04:24 Authentic Connection in a Digital World 01:04:30 Where to Find Josh Bledsoe and Dale Carnegie Resources   To contribute to the the Post-Traumatic Growth of Veterans click here. To learn more about Mission 22's impact and programs, visit www.mission22.org or find us on social media. IG: @mission_22. Tiktok: @_mission22

Japan loves kata (the right way) and kanpekishugi (perfectionism). It's why trains run on time, factories hit tolerance, and meeting etiquette is orderly. It's also why many Japanese professionals feel shame if their English isn't perfect — especially on stage, in a boardroom, or on a Zoom call with global HQ. I used to argue with my wife: "Why does it have to be done this way?" Her answer was always the same: "Because that's how it's done." Fair enough… until perfectionism starts strangling your communication.  Do I need perfect English to give a good business presentation in Japan? No — you need understandable English and confident presence, not linguistic purity. Even native speakers in the US, UK, and Australia butcher grammar, tense, and pronunciation in daily life, and nobody calls the speech police. In Japan, the pressure feels heavier because mistakes trigger that hot flush of embarrassment, but global audiences in 2026 are used to "World English" from colleagues in Germany, India, Singapore, and Korea. Executives at multinationals like Toyota, Rakuten, Unilever, and Google don't expect perfection; they expect clarity, credibility, and a logical structure. Perfectionism often creates stiffness, not trust. Your goal is to be natural, imperfect, and effective—the kind of speaker people can follow and respect. Mini-summary / Do now: Stop aiming for perfect English. Aim for clear meaning + confident delivery. Why does reading a script word-for-word actually make you look less senior? Because scripted perfection often reads as fear, not leadership. I've seen very senior Japanese executives "over-engineer" English presentations: reading notes word-for-word to keep grammar flawless, and even planting "sakura" audience members to ask pre-arranged questions. The language may be perfect, but the leadership signal is terrible. Global bosses grooming someone for a bigger role want a leader who can handle uncertainty, not someone who must control every syllable. In Japan, formality is fine; robotic delivery is not. In the US and Europe, reading sounds unprepared. In Asia-Pacific, it sounds cautious. The irony is brutal: chasing perfect English can damage the very credibility you're trying to protect. Mini-summary / Do now: Use notes as a safety net, not a crutch. Speak to ideas, not to sentences. What if I freeze during Q&A because my English isn't fast enough? If you wait for a perfect sentence, you'll never speak—so answer simply, then rephrase until they get it. I learned this studying Japanese back in 1979: by the time you manufacture the "perfect" line, the conversation has moved on. Q&A rewards clarity, not elegance. Use survival tools: buy time ("Great question—let me check I understood"), chunk your answer into 2–3 points, and confirm meaning ("Did that address what you meant?"). In Japan, it's acceptable to be careful; in US-style Q&A, it's normal to be direct; in Europe, it's normal to clarify the question first. If people can't understand, they'll ask you to repeat—no scandal. Mini-summary / Do now: Prepare 10 likely questions and practise short answers + a rephrase. Should I rely on perfect text on slides if my spoken English is imperfect? Yes—clean slides can carry precision while your spoken English adds meaning, energy, and context. This is a smart division of labour: your screen can show accurate definitions, metrics, timelines, and KPIs (ROI, churn, NPS, cost per unit), while your voice explains the "so what." Post-pandemic, hybrid audiences on Microsoft Teams or Zoom skim faster, so visible structure helps everyone—native and non-native. The trap is reading the slide verbatim; that kills engagement and makes you sound like a translation app. Use slides for anchors: key terms, numbers, decision options. Use your voice for the human bits: implications, examples, and the recommendation. If your English is imperfect but you're energetic and clear, people forgive the mistakes. Mini-summary / Do now: Make slides precise and simple; make your speaking clear and alive, not scripted. Will my accent and pronunciation ruin my credibility with foreign audiences? No—unintelligibility is the risk, not an accent, and most global listeners are trained by years of non-native English."Perfect" pronunciation is a myth even among native speakers (think regional US accents, Scottish English, or Australian slang). What matters is: can the audience reliably catch your key nouns, numbers, and decisions? If you mumble, speak too fast, or swallow endings, you lose them. If you slow down slightly, separate your words, and emphasise the important terms, you win. In Japan, people fear being judged; in reality, foreigners usually judge confidence and clarity more than vowels. If a word is hard, swap it for a simpler synonym. If they look confused, repeat it differently. That's professionalism. Mini-summary / Do now: Prioritise clarity over accent: slower pace, crisp keywords, simple vocabulary. What should leaders do to reduce perfectionism and still sound professional in English? Treat English presenting like leadership training: rehearsal, coaching, and calibration—not willpower and shame.Most business speakers do the talk once, live, with their personal brand on the line. That's reckless, especially in English. Use video to reset your self-perception: you'll usually sound more competent than you feel. Get coaching (internal comms, Dale Carnegie-style training, a trusted bilingual manager) to fix the highest-impact issues: pace, pausing, emphasis, and Q&A handling. Build a repeatable structure: opening → problem → example → options → recommendation → close. Then practise the transitions until they're automatic. The goal is not perfect English; it's confident leadership in English. Mini-summary / Do now: Rehearse on video, get feedback, and lock in a simple structure + Q&A drills. Final conclusion You don't need perfect English to be a strong presenter. You need clarity, structure, and presence—and permission to be imperfect. Drop the perfectionism baggage, stop reading word-for-word, and don't "noble" the Q&A with planted questions. Use precise slides, speak with energy, and rephrase when needed. Audiences forget wording; they remember the speaker. Quick actions for executives Replace "perfect English" with "clear English" as your standard Rehearse once on video before any important briefing Prepare 10 Q&A responses in short, simple language Use slides for precision; use voice for meaning and conviction Get coaching to calibrate pace, pauses, and emphasis FAQs No, you don't need perfect English to present well. You need clarity, structure, and confident delivery. Reading a script usually lowers credibility. It signals fear and limits connection with the audience. Q&A isn't about perfect sentences. Answer simply, then rephrase until they understand. Accents aren't the problem—clarity is. Slow down, separate words, and emphasise key terms. We have a bonus for you packed with free resources—one that'll make you go, 'Yep, this is exactly what I wanted.' Head to the link now.  dale-carnegie.co.jp/en/about/freebundles Author Credentials Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programs, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have been translated into Japanese, including Za Eigyō (ザ営業), Purezen no Tatsujin (プレゼンの達人), Torēningu de Okane o Muda ni Suru no wa Yamemashō (トレーニングでお金を無駄にするのはやめましょう), and Gendaiban "Hito o Ugokasu" Rīdā (現代版「人を動かす」リーダー). Greg also publishes daily business insights on LinkedIn, Facebook, and Twitter, and hosts six weekly podcasts. On YouTube, he produces The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan's Top Business Interviews, which are widely followed by executives seeking success strategies in Japan.

Neste episódio especial em parceria com a Dale Carnegie Brasil, conversamos com Luciano Carneiro, CEO da Milhão Ingredientes, sobre a trajetória de crescimento de uma empresa do agro construída a partir de visão empreendedora, adaptação ao mercado e desenvolvimento de pessoas. A partir de experiências reais, o episódio aborda liderança, sucessão, cultura organizacional e os desafios que surgem quando o negócio cresce mais rápido do que a estrutura de gestão. Mais do que falar de estratégia, o diálogo mostra como comunicação, autoconhecimento e formação de equipes se tornam fatores decisivos para sustentar resultados no agronegócio moderno. PARCEIRO DESTE EPISÓDIO Este episódio foi trazido até você pela Dale Carnegie Brasil! Transforme sua carreira e seus resultados com a Dale Carnegie! Há mais de 100 anos, desenvolvemos líderes confiantes, comunicadores poderosos e profissionais de sucesso. Nossos treinamentos comprovados impulsionam seu desempenho e o de sua equipe. Descubra o poder do seu potencial! Dale Carnegie: construindo o sucesso de vidas e negócios há mais de 100 anos. Site: Dale CarnegieInstagram: Dale Carnegie Brasil (@dalecarnegiebrasil) • Instagram profileLinkedIn: https://www.linkedin.com/company/dalecarnegiebrasilYouTube: Dale Carnegie Brasil INTERAJA COM O AGRO RESENHAInstagram: instagram.com/agroresenhaTwitter: x.com/agroresenhaFacebook: facebook.com/agroresenhaYouTube: youtube.com/agroresenhaCanal do Telegram: Agro Resenha Podcast #01Canal do WhatsApp: AGRO RESENHA E-MAILSe você tem alguma sugestão de pauta, reclamação ou dúvida, envie um e-mail para contato@agroresenha.com.br FICHA TÉCNICAApresentação: Paulo OzakiProdução: Agro ResenhaConvidado: Luciano Carneiro e Albeneir MeloEdição: PH de OliveiraSee omnystudio.com/listener for privacy information.

What if the real secret to business growth is not creativity but competition? I sat down with Chris Dreyer, founder of Rankings.io, who built one of the fastest-growing legal marketing companies by mastering SEO, niche focus, and relentless execution. Chris shares how his early work ethic shaped his path, why he chose the highly competitive personal injury space, and how treating business like a math-based game helped him scale. You will hear how content, reviews, and authority drive Google rankings, why most lawyers misunderstand marketing, and how narrowing your focus can actually expand your results. I believe you will find this useful as Chris shows how discipline, data, and consistency can turn any business into an unstoppable force. Highlights: 00:56 – How early work and family habits built a strong work ethic05:00 – Why taking the hardest job created resilience and grit12:12 – How serving people helped develop communication and confidence24:22 – Why choosing a competitive niche leads to greater success37:08 – What it takes to rank at the top of Google consistently51:16 – How doing free work early builds skill and long-term growth Bottom of Form About the Guest: Chris Dreyer is the CEO and Founder of Rankings.io, the category-defining SEO agency built exclusively to help elite law firms and personal injury lawyers dominate Google's organic search results. Under his leadership, Rankings.io has become synonymous with measurable results, helping attorneys secure life-changing cases through visibility at the exact moment potential clients are searching for help. The company has achieved what few in the legal marketing space ever have, earning a spot on the Inc. 5000 list of fastest-growing private companies for eight consecutive years, proof of both sustained growth and relentless execution. Beyond Rankings, Chris is a builder of platforms and a voice of authority in legal marketing and entrepreneurship. He is the Wall Street Journal and USA Today best-selling author of Niching Up: The Narrower the Market, the Bigger the Prize, where he details how focus creates outsized impact. He is also a seasoned real estate investor and the host of the Personal Injury Mastermind podcast, where he interviews top attorneys and business leaders shaping the future of law. His influence extends across respected councils and networks, including the Forbes Agency Council, Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum, cementing his reputation as both a practitioner and thought leader. Chris's path to entrepreneurship has been unconventional yet relentlessly instructive. Once a world-ranked collectible card game competitor, he carried that same strategic mindset into business. After earning a History Education degree, his first professional role was as a detention room supervisor, hardly glamorous, but it provided the unstructured time that sparked his obsession with digital marketing. He began experimenting with affiliate sites and, at his peak, managed more than 100 properties simultaneously. This side hustle soon eclipsed his day job, propelling him into full-time entrepreneurship. When affiliate marketing's golden age waned, Chris pivoted into legal SEO and quickly carved out a niche. Along the way, he also became a top-ranked online poker player, honing skills in risk management and probability that would serve him well in scaling his companies. Today, Chris runs Rankings.io with the same competitive fire he once brought to cards and poker, driven to outthink, outwork, and outlast the competition. His mission is simple: help the best personal injury law firms win more cases, build enduring legacies, and dominate their markets. Ways to connect with Chris**:** website: rankings.io https://x.com/chrisdreyerco https://www.linkedin.com/in/chrisdreyerco/ https://www.facebook.com/chrisdreyerco https://www.instagram.com/chrisdreyerco/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:04 What if the biggest thing holding you back isn't what's in front of you, but rather what you believe Welcome to unstoppable mindset where inclusion, diversity and the unexpected meet. I'm your host. Michael Hingson, speaker, author and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead and connect with others. Each week, I talk with people who challenge assumptions, face adversity head on and show what's possible when we choose curiosity over fear, together, we focus on mindset resilience and the small shifts that lead to meaningful change. Let's get started. Hi everyone, and welcome to another edition of unstoppable mindset. Today, our guest is Chris Dreyer. Chris, Chris has formed a company called rankings.ai. And I'm going to let him describe what all that is about. And he's done some pretty interesting things with it. It has been on inks top 5000 companies, growing companies for the past eight years. Eight years is a long time, which is pretty cool. So I'm sure he's got lots of adventures and lots of stories to talk about. So Chris, welcome to unstoppable mindset. We're glad you're Chris Dreyer  01:35 here. Yeah, thanks for having me, Michael. I'm excited to chat. Michael Hingson  01:39 Well, let's start with kind of the early Chris growing up and all that, and see where we go from there. It sounds Chris Dreyer  01:45 good to me. So yeah, Michael Hingson  01:46 let's go. Why don't you tell us a little bit about Yeah, school and all that stuff. Chris Dreyer  01:51 Okay, yeah, let me, let me, and then you just cut me off at any point, because I can be a long Michael Hingson  01:55 talker the so can I? I Chris Dreyer  01:56 know what you mean. I, I grew up in a very small city, elkville, Illinois, my high school had 100 people in it. I was a graduating class of 28 I grew up, I would say it's kind of weird. My mom and dad, if they heard me say poor, would not love me saying poor, but I we weren't. We were certainly at the bottom of middle class or the upper or poor. I had a lot of chores. I every single weekend, I cleaned a law office with my mom or did something at the farmers market. So and at the time, it wasn't work. It was just what we did as a family, right? I didn't even understand it. We had, we didn't have city water. We had to get a truck and bring in our water, and we had well water, right? And in my family, and that was, that was early on, right? My dad was a milk carrier. My mom was a cook and and ultimately, they did better over the years and made more money. But it started off, it was a lot, a lot of grit, perseverance, working hard. And I like to share that, because my parents work ethic is very strong, very dependable, very consistent. And that's kind of where I got my drive. But that's, that's kind of how I grew up, small, small town, you know, a lot of side hustles with the parents. And once I went to college, I got that, that shock of, oh, here's a whole bunch of go from 100 to, you know, 20,000 Yeah, it's a bit of a shock there. 03:35 Where'd you go to college? Chris Dreyer  03:36 Yeah, I went to SIU, Southern Illinois University. There in Carbondale, Illinois. I actually live in Carbondale today. And, you know, I went to college. I was always had that entrepreneurial bug, and, but I went to college, it was kind of to make mom and dad happy to get that degree and, but I just knew that I was going to own my own business. And I kind of had that conversation with them out of the gate, but so I was a terrible student. Partied a lot, you know, chase the women, so to speak, and but somehow, ended up with a degree, got a job at a high school as their JV basketball coach, and I started doing internet marketing on the side to make a little extra money because I had some downtime. And by the end of my second year teaching, I was making about four times the amount doing that that I was teaching. So that was kind of my sign, and to go pursue that full time, and that's what I did. That's when I left to do affiliate marketing and digital marketing full time was after Michael Hingson  04:41 that second year, of course. Now the real question is, you were chasing the women? Did any of them 04:44 chase you? Oh yeah, oh yeah. Just Michael Hingson  04:49 want to make sure it's reciprocal here. Yeah, that's that's pretty cool, though. And I was going to ask you, and you sort of answered it, about your workout. Ethic and so on. I find that if people do grow up in an environment where they're working and they appreciate what they do get and the amount of work that they do, and they develop a strong work ethic, or their parents have it, they generally do as well, although sometimes there's some rebellions, but still, ultimately, the right stuff shows through. Chris Dreyer  05:24 Can I tell just a brief story about that? My mom, when I turned 16, it was like, you're getting a job, son, right? And it was not, we had, we were fine without, but it was like, so she took me to this place. It was called Ken's antiques, and they used to do the semi truck deliveries of aluminum, and I used to go to auctions and unload furniture. And I asked her, I was like, Why did you take me there? Well, you know, why didn't you take me to the mall? Why didn't you know to go work at a the buckle or the gap or something, you know, why did you take me? There she goes. Well, I knew if you could, if you could succeed here, you'd be fine anywhere, because it was the hardest job that I could think of. And I was like, Oh, really, thanks, Mom. Like, send me to the to the hardest job that you could think of and see if I could thrive. And I did well there. But that just kind of goes to show you the mindset that my mom had racing me, which also kind of, you know, attached to me as well. Michael Hingson  06:26 Yeah, well, and I can appreciate course, now looking back on it, of course, but I can appreciate what she said, because if you can survive in one place, and you can if it's if it is a tough job and you approach it the right way, then you'll probably be good anywhere, and there you go. Chris Dreyer  06:47 Yep, yep, to her credit, it was a very tough job. It is as still to this day, the hardest job from a physically demanding perspective that I had, but, but yeah, and it was good. It built resilience, you know, kind of helped me get that that put that true grit on and yeah, so that's kind of my background. Michael Hingson  07:08 I never did really work at a job growing up, my brother did. He worked at a restaurant and so on and bus tables and did other things. But I remember, when he got his first job, he went and applied at a at a restaurant, and the owner or manager, I guess probably both said, so, you know, we'll, we'll consider you. Would you do us a favor? There's some weeds out in the in the front, would you go pull those? And he said, within about a half hour, he got the whole place completely cleaned up of weeds. And the boss came out and said, You did all of that. And my brother said, Yeah. And guy said, You're hired. You know, amazing, you know, because my brother didn't even realize, I think at first, that that was really a test, but it was, and of course, he passed, which was cool. That's a great story, but I never got really to do much work. I kind of was more the intellectual guy in the family, and finding jobs would have been a little bit more of a challenge for me. I did do some babysitting, but that was about all I could do. I've been blind my whole life, and a lot of the jobs that were available in Palmdale, where I grew up in Southern California, were not jobs I was going to realistically be able to do anyway, but I could babysit, and that worked out pretty well. Yeah, yeah. So I mainly studied, Chris Dreyer  08:41 love it. So So studied. Can I? Can I do the reverse interview? What's some of your your top motivational books, business books? Because I'm sure you've got some that just pop top of the dome. Well, sort of, kind Michael Hingson  08:55 of, I really have a slightly different idea about that, but I'll tell you, I've read a number of the main books in the whole motivational and and management world. One Minute Manager is a book I appreciate a great deal. And I also like Dale Carnegie books like How to Win Friends and Influence People. But for me, I point out, and even to this day point out that I've learned more about teamwork and trust and leadership from working with eight Guide Dogs for the last 61 years than I ever learned from all the management and leadership books and everything else that's out there, mainly because working with dogs, you have several things that are An issue, first of all, respecting them and the job that they do, knowing that you're really forming a team with a guide dog, where each member of the team has a job to do. So in my case, the dog, and the case of people who use guide dogs, the purpose of the dog is to make sure that we walk safely as. We're walking somewhere, but my job is to know where to go and how to get there, and then I have to learn how to communicate that to the dog, and also be the leader of the pack in the truest sense of the word, which also means that if the dog is upset, or there is any kind of an issue with the dog, I have to figure out what that is, and I have to read what is going on so that I understand that and can then figure out what is occurring and make sure that the dog stays happy so it's you. There's so much to learn about trust, and one of the main things I've learned over the years is while dogs do, I think love unconditionally, unless they're just so badly traumatized by somebody for some reason they don't trust unconditionally. But the difference between dogs and people is that dogs are open to trust a whole lot more than we are. We have just had so many things go on. We read we bought them in the newspapers, we see it on the news and so on. Nobody trusts anyone. The feeling is basically everyone has their own hidden agenda, and so you can't trust anyone. And so there's very little communications today. There's very little real interaction. And people, by definition, don't trust. Dogs are open to trust, and you can earn their trust, and likewise, they get to and can earn your trust, and it is a it is a combination and kind of thing. So what I really learn when I go to get a new guide dog every time is I'm learning how to form a team with this other dog who doesn't speak the same language I do, who doesn't think the way I do. But I have to figure out what this dog does, what this dog is all about, and I'm the one that has to become the leader of the of the team and make things work. So I think that working with a dog is a lot more of a practical experience kind of thing than just reading about whatever there is to read about in books and so on. So that's why I say that. I think I've learned a lot more by working with dogs than I ever got from all the management books in the world, any of the Tony Robbins books, or any Chris Dreyer  12:07 of those. I love, every bit of that I just I was on x the other day, and it was talking about the the new CEO for Starbucks, right? Because the former CEO was McKinsey trained, right, but didn't have any actual experience at the helm. And then they brought back the former CEO of Taco Bell over to Starbucks, and the stock immediately shot up because of the application aspect of it. He had, he had done the job and been in the grind. So it's kind of interesting, kind of corollary there. But yeah, thank you for sharing. I was really intrigued, and I had to jump in and and ask, Michael Hingson  12:45 Oh, fair question, and then this is a conversation, so nothing wrong with asking questions on either side. So it's perfectly fine to to be able to do that well, so what did you do right out of college? Chris Dreyer  12:59 Right out of college, the one thing I'll tell you that I still to this day, I call myself an introvert. I don't think that, you know, introvert, extrovert. I think we have the tendencies at all times to be either one, right? But I think for me, I was more shy, but I built a lot of friends because I played sports and I knew them in college, and then they met, they introduced me to their friends. Because you got to imagine, when I had a class of 28 kids, it's like super small community versus, you know, everybody I'm interacting through their connections and their extended connections. So through college, I'd say the main education thing I got was, I did get a job waiting tables for three years, and so I got a lot of client service training, dealing with people having a ton of conversations through that, through my through my job, and also through my personal relationships with my friends and and other, you know, Students at the University, but so I think that kind of helped, helped me succeed afterwards, but afterwards, really, when I student taught at Heron, they saw my work ethic. They saw a shoe up, that I showed up, that I listened and I took action. So they, they hired me immediately, and I did the same when I was a JV basketball coach. I never missed a practice. Was always on time. Really tried to develop the kids and bring the most out of them, treated the parents well, and so I think that's what I did well, and it kind of put me in the position to have time to learn internet marketing. So I think that's kind of how it all started, Michael Hingson  14:47 when I was getting my teaching credential at UC Irvine, and I also got my master's degree in physics from there. But I student taught at the local high school, at University High School, and I student. Taught two classes. One was a physics class, and it was kind of for they called it dumbbell physics, but you know, it was kids who were sort of interested in science, but really didn't know where they wanted to go. But the other class was algebra one, and I remember one day I was teaching, and one of the students asked a question, and I didn't know the answer to it, and I probably should have, but I didn't. But what I said was, I don't know the answer right off, tell you, what do you mind if I look at it tonight, get you the answer and bring it back tomorrow. And the kid who was an eighth grader, actually accelerated, so it was high school algebra one, but he was from the eighth grade. He said, Sure, so I went home and found the answer in the book, when I should have known that, but anyway, came back in the next day, and even before I could say anything, he said, Mr. Hingson, I went home and got the answer, and I said, Well, come up and write it on the board. And one of the things that I did with with all of my classes when, of course, we had blackboards and all that, back in those days, I would want a student to come up and be the board writer, because they write a lot better than I do. And so we, we had pretty good competitions of people who wanted to write on the board. They all thought it was kind of fun, and I did spread that wealth around, but Marty came up and I said, now you got to explain what you're writing. And he had actually found the answer, which was cool, but my master teacher was also the football coach, and when I first told Marty and the rest of the class, I don't know the answer, but I will get it after class was over, Mr. Redmond said you did something that's absolutely amazing and was absolutely the right thing to do, and most people wouldn't do it. And that was you admitted you didn't know the answer, but you would go get it rather than trying to blow smoke, because these kids can see through that in a second. And he said, So you did the right thing, and I've always felt that's the way to do it. If I don't know the answer, I'll go figure it out, but I will also tell you that I don't know the answer, and you can decide whether that's a good thing or a bad thing, but I think it's a good thing, to be honest, Chris Dreyer  17:22 I couldn't agree more. Michael Hingson  17:25 And so it was fun. And and what the the other part of the story, and I think I've told it a couple times on the podcast, is 10 years later, I was at the Orange County Fairgrounds, and this kid comes up to me, Well, he was, he didn't sound like a kid anymore. And he said, Mr. Hingson, do you know who this is? Deep voice. And I went, No, not right off. And he said, I'm Marty. I'm the guy that was in your algebra class 10 years ago. Nice to be remembered, but, but he he also just remembered what happened. And I think he even said it was so cool that I was honest with him about it, which was, you know, a life lesson anybody should learn. Chris Dreyer  18:09 That's incredible. That's incredible. So Michael Hingson  18:10 it was a lot of fun. Well, so you student taught and so on, but eventually you ended up deciding to go into the entrepreneur world. But you also were a card collector, right? A game collector, yeah. Chris Dreyer  18:25 And in high school, I played this collectible card game. I played a combination of two. I mean, most people are familiar with Magic, The Gathering, but I also played this other game called Legend of five rings. And both, you know, the collectible card games, but they're really math based games based upon advantage and and, you know, you so now it's applicable to today. I can look at any whether it's Pokemon or whatever card game there is. It's, it was very, you know, it's force based, you know, benefits to attack and things like that. It attributes everything. But anyways, I played it competitively, and I was a top I was a world ranked player at one time. I won four state championships or CO days. No one had done that at the time in a two consecutive years, and it was just a top player, and when you get to the top, you become friends with the other top players, and then you talk strategy and and that even takes you to an even higher level. And so I did that, you know, for many years, competed all over the country. It was a great experience. And so, yeah, that in my house. My dad very so he had, he was a civil engineer. He has an engineer degree, but he was traveling. He was on the railroad at all times, and he wanted to stop traveling, so he accepted this job as a mail carrier so he could stay put. And. Yeah, and that's what he did. He retired as a mail carrier, but, you know, a top math expert to the to the point where there would be conversations where you could, like, I couldn't understand him, right? He couldn't understand himself, right? And, and, and there's many conversations in different aspects of this. But when we played games, whether it was Yahtzee or monopoly or whatever, every game, there was a math based lesson to it, like, which dice you rolled for advantage at Yahtzee, which ones to hold after the first roll. Poker games, pitch games, Rummy, every single game it was, it was game theory. It was math on what was the precise the best role, like Monopoly, the best properties and the probability to get an orange property over other properties and and how much you should spend at certain points of the game. And I realized saying that outline that's that that's not normal. Some people just play yatse and roll the dice and they roll what they want, and some people play Monopoly and just buy the properties they want. That was not how games were played in my household, and it was very applicable to poker and to the collectible card games. Michael Hingson  21:22 Yeah. So how often did you want to buy Boardwalk and Park Place? Chris Dreyer  21:28 Not often. But I mean, so there. That was just how I was brought up. And yeah, and it turned into a lot of what I do today. Michael Hingson  21:42 Actually, I always like free parking. We had a thing where any money and and any kind of thing that you had to pay on all went into the free parking pot. So getting free parking was always fun. Oh yeah, but yeah, I hear what you're saying. I love monopoly and love to even play it against the computer, which was always a kind of a neat thing to do, but played Monopoly against other members of my family. Some we actually made a Well, we took a regular Monopoly board, and I think my father outlined the entire board and all the squares using elmer's glue so that we had raised lines for me to look at. Then we also did things to mark the paper money so I could tell what bills I had and and so on, and even Braille the cards. And I still have that game to this day, very neat, which is kind of cool, but monopoly spun. Chris Dreyer  22:36 Yeah, there's a lot of games that you know, there's no winner. You take my wife wants to play Scrabble all the time, and I'm like, there's just not a winner in Scrabble. Because if I challenge you on a word, and I'm right, you're wrong. You're mad if I beat you, you know, and then if I lose, it's not fulfilling for me. That's one of those games. There's no winner. Michael Hingson  23:02 I have a friend who plays Scrabble with his mother all the time, and and he, I think he loses more than he wins, but he's always proud when he beats her. And he's almost 60, so you know, she's, she's older than he is, but they, they play and have a lot of fun with Scrabble. Chris Dreyer  23:21 That's incredible. That's Michael Hingson  23:22 great. Yeah, it is kind of cool. But anyway, so you eventually decided to go off and go into the entrepreneurial world, and you started your company, or went well, when did you actually start the company? Chris Dreyer  23:37 Started the company officially in 2013 it was attorney rankings.org, that was the original name. Now it's rankings.io, I worked at a few agencies previously, while I was also doing the affiliate marketing, and kind of got to see the agency world of providing, you know, the professional services space. And after working at a few agencies. Thought that I could do it right. I got the confidence from the competence, and that's when I launched it. 2013 we've always been focused on legal. The difference today is primarily, we're focused on a sub niche of legal for personal injury law. And, you know, we work with other practice areas, criminal defense, family law, etc. But really personal injury is the is 85% of our business. Michael Hingson  24:27 So what is it that rankings.io? Does, Chris Dreyer  24:31 yeah, we do digital marketing. We do search engine optimization now, AI search, we do pay per click paid social web design. A lot of performance marketing, I would say more performance, less creative and branding. And that's what we do. We work with the top, the biggest pi firms, personal injury law firms in the country. We're in chiefs, I think every state we work with about. 250 law firms across the country. Michael Hingson  25:03 What made you decide to focus on law in the beginning? Chris Dreyer  25:09 Yeah, I'll say a few reasons. One, I had an experience working with attorneys, and I liked working with them. So there was the like component when I worked at an agency, I had a few firms that would I spoke with, and I enjoyed it. The second thing was, if I'm being honest, the status like I wanted to tell my parents that I did marketing for lawyers, and not just, you know, any industry. And then the other thing is, is I'm very, very, very competitive, and I kept seeing and hearing these reports about more and more attorneys going to law school and and just all this competition for legal and the thing that I differ you hear a lot of coaches and mentors. They'll say, hey, go to the blue ocean. You know, everyone's read the blue ocean book, or, you know, Peter thiel's zero to one, and everyone thinks so, go where there's no competition. And I'm like, That's fine if you're Elon or Peter Thiel or Zuckerberg creating something new, but if you're going into an existing category, you want to go where there is competition, because it demands expertise, and that's the way that I've looked at it. Like, you take the agency perspective, I don't want to go to, you know, lawn care, SEO like, do they really want to do search engine optimization? Do they really have a ton of competition? Maybe that's not a great example. But you get my point where, if you go into the city, there's a ton of personal injury law firms, but there's only a few that can rank at the top. And there's, they're all trying to gather cases from one another, so they want an expert to help them, you know, get that visibility. And that's, that's the mindset that Michael Hingson  26:58 went into it. What strikes me is interesting, though, is that with all of that, you bring a very competitive level to what you do. And I'm not sure that I find that a lot of people necessarily even do that, so you consider even search engine optimization to be a very competitive thing, I don't want to say sport, but you consider it all about competition, and you want to really bring the best and the most significant aspects of it to what you do. And that clearly has to show up when you're talking about Inc ranking you in the top companies for eight years in a row. Chris Dreyer  27:47 Yeah, it's very status orientation. You know, that's why I like working with trial attorneys. There's a winner and loser in court, and there's only one top position in Google or on these llms, and it's, who's gonna win, who's the best? Yeah, and it's right there for everyone. Here's here's the tally. Everyone can see who's the best. And I've always loved that. I think I heard a podcast recently by John Morgan. He's the founder of Morgan, Morgan, right? Of course. And you know, he's always a character and funny to listen to, but, yeah, he talks about being insatiable. Like, how did you grow this? He's like, Well, I'm insatiable. I I want to continue to grow. And for me, it's, it's the exact same thing. It's like, I'm insatiable. We hit a milestone. I want the next milestone. It is the game that I'm playing. I am playing like my hobby is my business. I enjoy it. I look forward to a Monday. It rewards me mentally. I enjoy the people I work with. And that's that's how we're at you know, Inc, 5008 years in a row, we'll definitely be on the ninth year next year, due to our growth this year. And it's that's just, that's just how I treat it. It's just a big game. And, you know, like any game, you play Sim City, whatever, you get a little bit more money, you get a little bit more buildings, right? You do a little bit better, you hire more talent, you expand your capabilities, and you just, if you don't stop, you're going to Michael Hingson  29:22 continue to grow. But it's a game in the mathematical sense, and it's it's a game in the the productive sense of what you're trying to do is, isn't the game just, although you obviously have to have fun in what you do, otherwise you wouldn't enjoy doing it. But it's a game in the mathematical sense of the word, oh, 100% Chris Dreyer  29:44 and so many people don't understand what I'm about to say. But like, every move that you make is a move based upon leverage in some capacity, yeah, and you take, because our time is all limited. You take. I'll give you some examples, like from a from a distribution perspective, hosting my podcast or being on your podcast is going to have more listeners than if I go speak on stage, if I go speak on stage now that that has its own benefits of authority and and different you know, belly to belly relationships from a trust perspective, but from a distribution perspective, I would be better off doing more podcasts than I would speaking on stage, sure. So there's an advantage there, right? And then there's also advantages through pricing arbitrage, and it's if, if I hire labor and talent in in the Midwest, and I pay them above average fees and salaries, and I pay my employees well, but compare that to New York or California. And I think some people, you know, these are things that they don't talk about, but when you start to look at leverage closely, it's everywhere. Capital, economies of scale, if I you know, there's leverage based upon my my buying power in certain areas, and that's what I look for. It's an interesting way to make decisions. Is based upon that leverage component. Michael Hingson  31:20 Do you think that that works in other kinds of arenas, other than just what you do? Chris Dreyer  31:27 Oh, I won 1,000% yes, yeah. It works in you could see it. You know, the closest would be, closest arena would be sports. There's so many, whether it's the salary caps or the talent of one person's labor based, you know, what they can do from a utilization or capacity versus another one's people talk about it on the business side of like, you know, You have one software programmer is worth, potentially 1,000x another one just because of that individual's capabilities. So it's literally everywhere, and it's also dissecting different scenarios into fractional leverage. So I'll take give you a different way of thinking about this. Is like, you take a an SEO specialist, a top tier SEO specialist might be 100 200 grand, right, technician, right? But you you break down their capabilities into the smaller parts. You know someone that just writes, someone that just does the title tags and the website, and someone that just does the links and that, like you can assemble, that individuals that that superstars talent through the FRAC breaking it down from a fractional perspective. It's just a big game of puzzles and how you get there and you look at like what your competitors are doing and how you can, I wouldn't say, exploit in a negative way, but, but what I mean is how you can take advantage in a positive way to to help your business succeed, right? Michael Hingson  33:15 Well, do you so if, if you're playing a game like football, of course, everybody, every team, wants to crush the other team, and it's all about winning and beating the heck out of the other guy. Is that really the way you view it, in terms of the game, as you play it, and do you enjoy being able to just crush the competition? Or is it a different mindset than that? Chris Dreyer  33:42 That's a really good question, because I am an abundance mindset. I don't think everything is a zero sum game. It's, I'll tell you something super nerdy. I was talking to my chief of staff the other day that he's we're big gamers, big nerds. And he, we were talking about Warhammer 40k and the dwarves in that game have a book of grudges. So anybody that that goes against the dwarves, they they're listed in the book of grudges, right? Yeah. And it's like all the dwarves are trying to, you know, right? This wrong. And I kind of look like that. I'm like, treat people respect like, you know, abundance zero, you know, like, abundance mentality. Do the referral thing until it's like, okay, you've done X, Y and Z, and I could give you examples of x, y, z, and it's like, okay, well, you're not my friend. You're not my ally, so now you are a true competitor by all since you know, by all definitions, right? That's how I've treated it. Michael Hingson  34:48 And so it isn't the joy of just beating everybody in sight. No, which is different, which is cool, because certainly. I would, I would also bet, though, that you have people who are competitors, but they're not unfriendly, so you can absolutely, yeah, you can develop Chris Dreyer  35:10 working relationships. Rattle off, and we have great conversations. We're friends, and people are surprised when they see us, and we're friendly, and it's like, no, it's like, we have families, we have life. We want to do good work. We want to and it's so you can absolutely have that too. Yeah. Michael Hingson  35:27 Why did you decide to specifically choose personal injury Chris Dreyer  35:33 for me? And it's this is turning into the math conversation. But really, I looked at our revenue, and it was like over 70% of our revenue. Was from less than 50% of our clientele. And it was a clear directional signal to pursue this area. And that's it was the math like, these are our best clients. They pay the most, they stay the longest we could do the best work. Also the PI space is the Super Bowl. Is the major leagues. In the legal arena, it's, it's very difficult to rank. There's a lot of competition versus, you know, I get a family law attorney. I don't care what market you're in, Los Angeles, it's like a sneeze to get them the number one or two? Yeah, it's and I like that. I like the competition. I like having to work at it and be creative and think about different things to try to obtain that top position. Michael Hingson  36:33 Yeah, well, so I would, I would presume that John Morgan's happy with you. Chris Dreyer  36:40 I, you know, I had Dan Morgan as a keynote for my 2024 conference, his son. And I haven't personally talked to John. I think he's well, he says he's retired, but he's not really retired, yeah, right. The I couldn't work with Morgan and Morgan, I can have a great relationship with them, but I can't work with them because they're in every market, and my I would, they would be my only client, so that's why, but certainly have a great relationship. I've got a text relationship with Dan, but yeah, they, I think they do everything in house. Michael Hingson  37:20 Anyways, you don't want to be the consularity for Morgan and Morgan, in other words, Chris Dreyer  37:25 your only client, right, right? That would put a lot of risk on the old client concentration problem, Michael Hingson  37:33 and it would, but still. So what does it mean for a law firm to dominate Google's organic search. And I guess the other question is, why is that the legal battleground that personal injury lawyers can't really ignore? Chris Dreyer  37:53 There's, there's so much here. Okay, where do I go? That's a lot of take. You take any channel, broadcast television has been the main vehicle for channel for distribution. It's the lowest CPMs cost per 1000. The distribution is very wide, because an individual doesn't know typically, when they're going to be in an accident, right? So you got to have a lot of reach and touch a lot of individuals. There's also radio and billboards. But typically, even if they watch you on television or hear you on the radio or what have you, they still convert. They go to Google to make that conversion that go to the website. Typically, it's not always and and things are changing due to these llms and the native experiences on platform. But even today, it's still the final destination before they contact a firm. So it's really important that you show up at the top of Google to capture all of those opportunities that you've advertised for in other mediums. Michael Hingson  39:09 How do you do that? Chris Dreyer  39:12 Well, so you know, I'll say, I'll try to simplify for the audience. Let's just keep it really, think of like a Venn diagram of, you know, the three circles overlaying and you've got the middle. You have to do all three. The first one is you have to have excellent content. You have to have, you know, if you're an auto accident attorney, you have to have content about auto accidents. You have to have, you know, you have to have content that targets phrases and words that consumers will search for, right? It starts with the content. It has to be thematically and topically relevant. Has to be excellent content. The second component would be related to. Views. You got to get Google reviews to show up on in the LSA, the local services ads location, you have to get reviews to show up in Google Map Pack. You need reviews now on Yelp to show up on and be discovered on these different llms, particularly a chat GPT. And just due to how okay for the SEO nerds listening, let me explain, because typically when you get reviews on Yelp and when you get reviews or recommendations on Facebook, they aggregate that information to other sites, which is then the listicles that form the basis of discovery for these llms. So you got to have a review background. So content reviews and then links. Google, the way that they differentiated, again, way against lo AOL was they use links as a categorization method. So if you're trying to win an election, you want to get as many votes as possible. If you're trying to win the first page of Google, you want to get as many high quality links as possible. High quality being authoritative, relevant, trustworthy, you know, sites that get a lot of traffic, so you need great content, lot of reviews and links. That is the very 8020, high end summer summary of of how to rank in Google search and on the llms, yeah. Michael Hingson  41:24 Well, and how does LinkedIn fit into what you do? Chris Dreyer  41:29 LinkedIn is a bit different. I you know LinkedIn more B to B platform. I think if you're a business attorney or a B to B firm, it's an excellent channel. I use it from a distribution perspective. I get a lot of reach. I get a lot of followers on there. A lot of attorneys congregate on there. And it's a great, you know, channel for recruiting talent, and it's cited frequently if you have some type of reputation perspective that you want to control around your name. LinkedIn typically ranks in one of the top three positions for your name if you have your profile set up properly. So yeah, it's, it's, it's got great distribution from a leverage perspective, and, you know, has other applications as well. Michael Hingson  42:15 If you were starting a law firm today, or you were advising someone who's starting a law firm, how would you deal with and start their marketing efforts? How would you organize marketing for them? Chris Dreyer  42:28 Yeah, in the beginning I would, I would do almost all performance marketing. I would not do. I would do very little with brands, because you need to get on your your cash acceleration cycle is very poor. From a PI perspective. I'm always thinking from an injury law firm perspective, because, you know, if you get an auto accident case by the time they get treatment and go through the whole process, you know, it could be 12 to 18 months before you get paid. So you know, I would think about performance marketing, Facebook ads, Google ads, LSA, SEO, a lot of the ads platforms that are, you know, very performance driven. That would be the majority of my investment. Facebook ads. So in a vacuum, you know, different markets are, there's different channels that are more effective. But in a vacuum, I would say today, right now, Facebook ads would be the best platform, the best channel for that, Michael Hingson  43:29 because so many, because it has such a high volume of viewers, or what Chris Dreyer  43:34 they're well, it's just the cost per lead. The amount that you pay on that platform to reach your target prospect is going to be cheaper than say, you go to Google ads and you're paying $600 a click for a phrase, or, you know, it's just now, there's, again, this is in a vacuum. There's very effective Google Ad strategies you can get, you know, creative with performance, Max campaigns and and different strategies. But I would say just in general, Facebook ads out of the gate would be one that I would start with, and I would start the SEO early, just because it takes time to develop. Michael Hingson  44:14 Yeah, well, that makes sense, and it does take a long time, and I think a lot of people don't necessarily understand how all of that works, but it's still something that they should, should deal with Chris Dreyer  44:28 1,000% and, you know, it's, it's a game of, it's a long game, but it, you know, even SEO can be on a shorter time horizon, if, if You're, like, if you target Car Accident Lawyer in that phrase and that segment, then sure, yeah, 12 to 18 months is, you know, you know, even two years before you start to get some visibility. But you target dog bites, you target, you know, some other case types that aren't as competitive like you can get traction sooner. Michael Hingson  45:00 Hmm, well, and that kind of brings up the question you You talk a lot about, and you wrote a book about niche. Why is it that going into like a smaller niche can yield sort of a greater opportunity, or by narrowing focus, you're creating bigger opportunities? Why is that? So? Chris Dreyer  45:22 What comes top of mind? Some of the biggest, the most important reason is it all centers around this word focus. When you focus in a single area, you become better. Well, because you were better, you can you can at your you can charge more because you're worth it. The other thing is, is when you focus on a single area, you you can create, create repeatable processes, and everything is not bespoke when it comes in. So you can set up your internal productization of a certain area. You it makes training easier by immersion. So there's a lot of benefits, even even the perception aspect of it, right? So when you think of like, who's better, a generalist versus a brain surgeon, you think a brain surgeon is a specialist. And you think, Well, who do you think, just offhand, whose fees would be higher? Well, you think the brain surgeon would would charge higher fees. And so from a perception perspective, and when you're thinking about trust, the that's the other one, right? You would think from a trust perspective, they would be more qualified because they're in this certain area. So, and when we're trying to convert someone in sales, it's always a conversation based upon trust. So those are some of the main advantages, the one heavy, heavy disadvantage. Disadvantage is Tam, total addressable market. It's you focus on personal injury. You're at 50, 60,000 firms. You focus on all law firms. United States, you're at 400,000 law firms. So there's trade offs for you know, there's pros and cons on both sides well Michael Hingson  47:03 and and that makes sense, but there is a lot of merit to the to the whole concept of specializing, and you've proven it with what you do, and you continue to be pretty successful about it. And then that makes a lot of sense, but you also do something else that I think is interesting. You've written a book, niching up, you've got a podcast, you have other things that you do, and, of course, just the company itself, but you put all of that together, and all of that not only has to help your brand, but it makes you more visible in the marketplace overall. Don't you think? Chris Dreyer  47:42 Yeah, it certainly does, and it is our flywheel, right? It's somebody that's on my podcast could be a potential quote in my book, and I have a personal injury lawyer marketing book, right? And there's quotes from the pod. I have now a quarterly magazine that goes out. We could cherry pick a couple episodes, you know, to include in the magazine. We have retreats that are quarterly. They're, they're in person that, because we have a community, they're easier to to fill. We have a yearly event for personal injury law firms called, you know, Pim con. So it's all this, this flywheel that kind of compounds over time due to the community aspect, Michael Hingson  48:25 but people obviously react well to it, because you continue to be successful. Chris Dreyer  48:32 Yeah, and I think the biggest thing for me is I am I am not the the expert. I am bringing on the experts in their field, the people that are eating their own dog food, so to speak, right? They're practicing what they preach. It is, I can orchestrate a great conversation because I know the space and can ask very specific questions based upon my knowledge. But I'm bringing on, you know, Dan Morgan's on the pod. I've had, let's see Morris Bart. You know, I've had frank Azar in Colorado. I've had the biggest of the big pi attorneys on sharing what works for them, which, which is very valuable, because it's not, you know, some, you know, a consultant or me or whoever, speaking about like, Oh, this is how you can grow a law firm. It's no this is the owner of a law firm explaining how he or she is growing their law firm right, Michael Hingson  49:31 and providing that advice for other people, which also helps you gain trust, which is pretty cool. What's the best way for an attorney who wants to stand out to truly build authority in the market? Chris Dreyer  49:50 Well, if you're if you're b Look, okay, so there's a couple types of firms. If you're a trial attorney and you want to get peer referrals, I would say. See, I would say start a podcast would be one of the best ways, you know, interview your peer, interview other attorneys around the country, talk shop, you know, speak at C les. You know, do the those types of aspects it, you know, a podcast. I'm not saying it's not good for B to C, but it's, it has to be a different type of podcast. So I think, I think B to B, if you're a litigation attorney, a podcast would be great if it's B to C. That's, that's tricky. I think I think probably social media in some capacity, but really it's just sharing your knowledge on a platform and being consistent. Michael Hingson  50:51 Yeah, consistency counts for a lot, and it is something you can you can show is being relevant in almost any kind of business. I mean, look at McDonald's. One thing you can generally tell about McDonald's is that their quarter pounder is going to taste the same everywhere, and it's going to be the same and, and, and companies and people can learn a lot by seeing a company that truly develops that level of trust, 51:24 yeah, couldn't agree more. Michael Hingson  51:26 And that's pretty important to do, to be able to get someone who is going to earn that trust by vigorously working to earn that trust. And so there's something to be said for that, needless to say, so you've built a very large company. What would you say are some of the pivotal moments that sort of helped shape your trajectory? I know you've talked about some things, but what, what kind of really, are the things that stand out that really helped you create all of that? Chris Dreyer  52:00 I think in the beginning, I did a lot of free work, and had to prove my work, prove my abilities. I think so many people just want to charge a lot out of the gate. And I think there's when you do things for people, they're more willing to reciprocate. And it from an application perspective, it makes you better. So I did a lot of free work early, a ton of free work. I took a lot of jobs or contracts that maybe not, maybe for certain, that I wouldn't take today, that were just not perfect, but like they were my opportunities that I didn't, you know, let them pass by. I think hiring the right people, having super high standards is incredibly important, people that share your values. In the beginning, I used to, every time I heard a speech or taught speech speaker talk about culture values, I used to kind of roll my eyes and say I just didn't get to get to work, right? But now I know it's more important than ever that they share my values, right? Because they're important to me, and that's how you move forward. And I think the other one, if I had to say, the bigger I get, the more important good data, is to make decisions like, if I just don't have good data, it's very difficult. I'm just guessing and and the better the data, the better decisions well. Michael Hingson  53:32 So the the other thing that comes to mind when you talked about doing a lot of free work and jobs that you wouldn't necessarily take today, I don't know how much it really entered into your mindset, but think of all the knowledge you gathered by doing that that you might not have ever gotten. Yeah. Chris Dreyer  53:49 I mean, that's true, and a lot of other people wouldn't have done those jobs, so that's kind of some unique perspectives. Michael Hingson  53:56 Yeah, I when I hired sales people, one of the first things I always told them was, you're coming into this be a student for at least the first year. Don't hesitate to ask questions of your customers, because they're not if you gain their trust at all. They're not in it to see you fail. They want you to succeed, but they want to be able to trust you. And so there's a lot to be said for being a student, asking questions and learning from that. I agree. I agree, which makes a lot of sense. What's the biggest misconception that lawyers typically have about marketing? Chris Dreyer  54:33 They underestimate how many dollars and what it takes for someone to actually be memorable or build a brand. I talked to, I heard Alex hermosi talking recently about, you know, no one really knew who Jennifer Lawrence was before the mockingbird movie, and they spent $50 million on advertising for that movie. And then, oh, suddenly, everyone knows who she is. But it took $50 million To do so. I think a lot of times people think they oversaturate a channel when they haven't even scratched the possibilities or the capabilities of a particular channel. Michael Hingson  55:10 How do you help lawyers break through that misconception? I agree with what you're saying. I hear it a lot, in so many ways, but how do you break through that and get them to understand the value. Chris Dreyer  55:22 It's a dance, yeah, you know, I try to get them to look at the blended cost to acquire a case, as opposed to, you know, the CAC to LTV ratio, versus trying to pinpoint each individual channel and but it is try to try to solve with data and proof over, you know, guesses, but or promises, but it is always a song and dance. Michael Hingson  55:52 The data and proof is out there. If people can learn to look for it, it's, it's, the reality is, mostly it's not a guess, but you have to know where to look or learn how to find the data to be able to get the answers that you need to demonstrate that marketing is just as valuable as anything else. I mean, there's so many strong lessons about marketing. We talked about Morgan and Morgan, but think about it, he's out there doing TV commercials all the time, and I'm sure that that's helping his company. He and Ultima continuing to to grow, and now they got the boys all in it. And the reality is they've demonstrated that they understand something about what marketing is all about. I remember back a long time ago when it was taboo for lawyers to even advertise. And then a couple of companies out here started to do it. And finally, people realized there's a lot of value in marketing. Chris Dreyer  56:50 Absolutely. And Michael, I should have said this in advance. I've got a I got a hard stop, I got a I got a hat, I got a client call here in two minutes. Michael Hingson  56:59 Well, then let me just ask, is there anything else that you want to add? Or how can people reach out to you if they'd like to do that? Chris Dreyer  57:06 Well, first of all, I really enjoyed our conversation, so thank you for having me. Yeah, you know, for anybody that has a question or wants to connect with me, the best way to get in touch with me is by email. I'm an inbox zero guy. It's Chris, C, H, R, i s@rankings.io I'm most active on LinkedIn. You'll just do a search for Chris Dreyer, and you'll find me cool. Michael Hingson  57:29 Well, I want to thank you for being here, and I want to thank all of you for tuning in today, wherever you are, I'd love to hear from you. Love your thoughts on the podcast. Give us an email at Michael h i at accessibe, A, C, C, E, S, S, i, b, e.com, also, you can listen to any of our podcasts. They're all available. And you can find us at Michael hingson.com/podcast and you can see and hear all the episodes that you want from there. Please give us a five star review and great rating wherever you're listening and watching us, we value it a lot. And if you know anyone who you think might be able to be a good guest, love to hear from you. Chris, you as well. If you know anybody else who you think ought to be a guest, I'd love to definitely get your help to bring them on, because we're looking for all the people who want to come on and show that we're all more unstoppable than we think. But again, I want to just thank you for being here today. Chris Dreyer  58:20 Thank you, Michael. I really enjoyed it. Michael Hingson  58:26 Thank you for being here with me on unstoppable mindset. I hope today's conversation left you with a fresh perspective, a new insight, or at least something worth thinking about if you're ready to go deeper into the ideas that shape how we see ourselves and others. I have a free gift for you. Head over to Michael hingson.com and download my free ebook, blinded by fear. It explores the invisible beliefs that hold us back and shows you how to reframe them so you can move forward with clarity and confidence. Be sure to subscribe to our podcast, leave a review and share this show with someone who can use a reminder that growth starts with mindset. When people think differently, we all move forward together. Thanks again for listening, keep learning, keep questioning and keep choosing to live with an unstoppable mindset you.

Episode DescriptionThis archival conversation with Jim Kwik moves beyond memory tricks and into something more fundamental: how we think, learn, and make decisions.Jim breaks down why most people forget nearly everything they read, why repeating the same mistakes isn't always about logic, and how modern life is quietly degrading attention and memory. He explains how the brain filters information, how habits form, and why focus—not intelligence—is often the real differentiator.James pushes the conversation into practical territory: decision-making, fear, performance, and building a life around what actually matters. Together, they explore frameworks for improving memory, reducing distraction, and making better choices—along with the deeper idea that learning is the core skill behind everything else.This episode isn't just about remembering more. It's about thinking better.What You'll LearnWhy most people remember only 1–2% of what they read—and how to improve retentionThe difference between reading speed, comprehension, and retention (and why all three matter)How the brain acts as a filtering and deletion system, not a storage deviceA practical framework for decision-making using multiple mental perspectives (Six Thinking Hats)How digital overload, distraction, and “digital dementia” are weakening focus and memoryWhy habits—not knowledge—drive performance, and how to build them using motivation, ability, and triggersThe four traits behind high performance: growth, grit, giving, and gratitudeTimestamped Chapters[02:00] Introduction to Jim Kwik and memory training[02:29] Why people forget what they read[03:09] Reading vs comprehension vs retention[03:50] The importance of remembering love, life, and lessons[04:25] Why people repeat the same mistakes[05:05] Emotional memory vs logical memory[06:29] Blame vs responsibility in reducing stress[07:11] The brain as a filtering and deletion device[08:17] Why we remember only 1–2% of books[08:24] The Zeigarnik Effect explained[10:15] Note-taking: handwriting vs typing[11:17] Learning through rewriting and modeling[12:18] Decision-making and simplifying life[13:40] Maker time vs manager time[17:33] Why you shouldn't check your phone in the morning[18:06] Brainwave states: alpha, beta, and focus[19:00] Jim Kwik's high-performance clients[20:25] Childhood brain injury and learning challenges[21:08] Knowledge as power in the modern economy[22:09] Decision-making and outside perspectives[23:22] The Six Thinking Hats framework[26:46] Decision-making through perspective shifts[28:40] Facing fear and building confidence[30:33] Digital overload and information fatigue[31:17] Social media and comparison psychology[33:11] Fear, rejection, and self-worth[34:20] Overcoming learning and public speaking fears[35:02] “Your mess becomes your message”[36:24] Jim Kwik's turning point and learning journey[38:15] Discovering how to learn[40:03] Deep immersion vs spaced learning[41:34] Speed reading breakthrough moment[42:33] Digital overload, distraction, and dementia[44:02] Why checking your phone rewires your brain[45:17] Outsourcing memory vs training your brain[47:00] Busyness vs productivity[48:18] Biological decision-making and intuition[49:03] Sleep deprivation and performance[52:00] Post-traumatic growth vs stress[53:00] Learning to say no and focus[54:27] Essentialism: “Hell yes or hell no”[55:14] Applying the Six Thinking Hats to real decisions[58:15] What school fails to teach[59:09] Building a career from learning challenges[01:01:00] First teaching experience and entrepreneurship[01:03:00] Overcoming fear of public speaking[01:08:39] Turning knowledge into income[01:10:00] The power of learning as a superpower[01:11:30] Finding what to learn and why[01:12:52] Growth mindset and learning from failure[01:13:34] The four Gs: growth, grit, giving, gratitude[01:15:12] Building grit through discomfort[01:17:19] Why fundamentals matter more than new ideas[01:18:22] Habit formation: motivation, ability, trigger[01:20:00] Time, priorities, and skill-building[01:23:40] Focus vs intelligence[01:24:27] Learning through teaching[01:25:25] High-performance mindset examples[01:27:25] Jim Carrey and freeing people from concern[01:29:58] “I don't get ready, I stay ready”[01:32:00] Building daily habits for performance[01:33:00] Giving mindset and learning faster[01:34:01] Teaching as a tool for mastery[01:36:00] Gratitude as a performance tool[01:38:00] Health, energy, and peak performance[01:41:00] Bringing it all together: love, life, and lessonsAdditional ResourcesJim Kwik — https://www.kwikbrain.comKwik Brain Podcast — https://www.kwikbrain.com/pages/podcastLimitless by Jim Kwik — https://www.amazon.com/dp/1401958230podcastThe Power of Now by Eckhart Tolle — https://www.amazon.com/dp/1577314808Thinking, Fast and Slow (decision-making reference context) — https://www.amazon.com/dp/0374533555How to Win Friends and Influence People by Dale Carnegie — https://www.amazon.com/dp/0671027034Think and Grow Rich by Napoleon Hill — https://www.amazon.com/dp/1585424331Psycho-Cybernetics by Maxwell Maltz — https://www.amazon.com/dp/0399176136Six Thinking Hats by Edward de Bono — https://www.amazon.com/dp/0316178314See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We were excited to welcome back Dr. Ben Bratcher, owner of Legacy Dental Group in Canton, TX, to the studio to join Jonathan Tyroch and Joe Fox for a conversation about burnout in dentistry and how dentists can better manage the physical, mental, and emotional demands of the profession. Dr. Bratcher shares lessons from decades in practice, including the importance of building routines, surrounding yourself with the right people, and focusing on what you can control. The conversation also touches on the physical toll dentistry can take, why comparison and negativity can be harmful, and how dentists can stay grounded by investing in their teams, their communities, and their own personal growth. This episode is filled with tips on how to build a career in dentistry you can enjoy for the long run.  Dr. Bratcher also shares several books that have influenced his approach to leadership, mindset, and personal growth, which we've listed below for any listener who wants to check them out. How to Win Friends and Influence People by Dale Carnegie 7 Habits of Highly Successful People by Steven Covey Start with Why by Simon Sinek Influence by Robert Cialdini Let Them Theory by Mel Robbins Extreme Ownership by Jocko Willink & Leif Babin ------------------------------------------------------------------------  Subscribe & Listen: Spotify: https://open.spotify.com/show/69Dz26hgC9D6YqwN8JMDBV Apple Podcast: https://podcasts.apple.com/us/podcast/mb2-underground/id1747349567 ---------------------------------------------------------------------- Follow MB2 Dental on Social: MB2 Dental: mb2dental.com Instagram: instagram.com/mb2dental Facebook: facebook.com/mb2dental YouTube: youtube.com/@mb2dental LinkedIn: linkedin.com/mb2-dental

About the Guest: Wemimo Abbey grew up in Lagos, Nigeria, where he witnessed his mother borrow at 400% interest to fund his education. That early experience inspired him to co-found Esusu, helping millions of Americans get credit for paying rent and access fair financial services. Abbey has been recognized on the TIME100 NEXT List and named EY Entrepreneur of the Year in 2023. He serves on the SEC Small Business Capital Formation Advisory Committee, the Smithsonian National Portrait Gallery, the University of Minnesota Crookston Board of Trustees, LEDA, and co-chairs the LACMA Director Circle. He graduated magna cum laude from the University of Minnesota and earned an M.P.A. from NYU's Robert F. Wagner Graduate School of Public Service. What You Will Learn: How to turn early adversity and rejection into entrepreneurial success The power of resilience, faith, and purpose in leadership Why failure is a stepping stone and “falling forward” accelerates growth Strategies for building mission-driven companies that create tangible impact Lessons on teamwork and collaboration: going far together, not just fast alone Discover how to lead with impact, embrace failure as a tool for growth, and create opportunities for others while building a sustainable business. Join Joe and Wemimo for a conversation full of inspiration, practical wisdom, and the mindset needed to make a difference. Please rate and review this Episode!We'd love to hear from you! Leaving a review helps us ensure we deliver content that resonates with you. Your feedback can inspire others to join our Take Command: A Dale Carnegie Podcast community & benefit from the leadership insights we share.

One habit that has created some of the most meaningful conversations in our home is something surprisingly simple: family book club. It's not formal or complicated. Sometimes it's just reading a book over a few weeks and sitting down on a Sunday to talk about it for twenty minutes. But those conversations have opened the door to ideas and discussions that might never have happened otherwise. Recently, our family read the classic How to Win Friends and Influence People by Dale Carnegie, and it sparked one of the most practical conversations we've had in a long time. At first glance, the title sounds like it's about influencing people out in the world—at work, at school, or in business. But as we talked about it together, we realized the principle that stood out most actually applies right inside our homes. One of the central ideas from the book is simple: don't criticize, condemn, or complain. Criticism might feel productive in the moment, but it usually puts people on the defensive. When someone feels attacked, their instinct is to justify themselves rather than grow. Encouragement, on the other hand, creates openness. When people feel valued first, they're far more willing to listen and improve. Chris shared a couple recent experiences with our kids' sports that brought this lesson into focus. After a game, his instinct was to point out what they could have done better. The intention was good—he wanted to help them improve—but the criticism didn't land the way he hoped. Instead of helping, it left them discouraged and defensive. The next time, he tried something different and simply told them how much he loved watching them play. What surprised us was that later they came back and asked for feedback themselves. When people feel encouraged first, they become much more open to influence. That conversation led us to a realization we've been thinking about a lot lately: a person to be loved is always more important than a problem to be solved. As parents, it's easy to focus on fixing things—behavior, performance, mistakes. But when the relationship comes first, growth tends to follow naturally. And when we get it wrong (which happens often), modeling repair—apologizing, resetting, and trying again—can be just as powerful as getting it right the first time. For us, the real value of family book club isn't just reading the book—it's the shared experience of learning together. Whether it's through books, videos, or conversations around the dinner table, creating moments where a family learns together can shape the culture of a home in ways that last far beyond the conversation itself. LINKS: All Links Family Brand!  stan.store/familybrand familybrand.com/quiz familybrand.com/retreats.   Links For This Episode: How to Win Friends and Influence People' by Dale Carnegie: https://amzn.to/4bdF0k7 Smith Family Book Club Book List: https://www.amazon.com/shop/ourfamilybrand/list/1C9YQEQMOSQJS?ref_=cm_sw_r_cp_ud_aip_sf_list_spv_ofs_mixed_d_SF4M1KEH4THWG32NS5XV  Episode Minute By Minute: 00:00 – The Smith family book club tradition 02:45 – Why families should read books together 04:30 – The impact of How to Win Friends and Influence People 06:30 – Why social skills feel harder for kids today 07:30 – The principle: Don't criticize, condemn, or complain 09:00 – Why criticism backfires 10:30 – A parenting example from youth sports 12:30 – Encouragement vs criticism 14:00 – A person to be loved vs a problem to solve 15:30 – Modeling repair as parents 18:30 – Ideas for starting your own family book club 21:30 – Creating shared learning experiences as a family 25:00 – Letting kids choose the books

In this episode of Pillars of Wealth Creation, Todd sits down with Clare Baukham of Clear Art Reserve to explore what art investing looks like and how it can fit into a diversified wealth-building strategy. Clare shares her journey from financial advisor to art syndicator, creating opportunities for investors to participate in high-value artwork through a structured, shared-ownership model. She explains how studying what billionaires do to build and preserve wealth shaped her investment philosophy, leading her to focus on alternative assets and long-term strategy. A key framework she discusses is her “3 P's” approach — Predict, Plan, and Persevere — anticipating trends, creating a clear roadmap, and staying disciplined through market cycles. Clare also shares how the value of the arts appreciates and how investors can share in profits when a piece is sold. At the same time, she emphasizes that art investing requires proper research and understanding before jumping in. This episode offers a clear look at art as an alternative asset and practical insight into building wealth through strategic, informed investing. Favorite Book/s: The Artist's Deduction by Robert Irwin, How to Win Friends and Influence People by Dale Carnegie & The Science of Getting Rich by Wallace D. Wattles Pillars of Wealth Creation 1. Vision 2. Standards 3. Belief System Clare Baukham is the founder of Clear Wealth Group and a financial professional with over a decade of experience in wealth planning and alternative investments. After building her career as a financial advisor, she expanded into art investment syndication, helping investors access curated fine art opportunities as part of a diversified strategy. Clare is passionate about teaching the principles she has learned from studying high-net-worth individuals and focuses on helping clients build lasting wealth through strategic planning and disciplined execution. If you would like to connect with Clare, connect with her on Instagram @clarebaukham or visit either of her websites: clearwealthgroup.com or clear-art-reserve.com YouTube: www.youtube.com/c/PillarsOfWealthCreation Interested in coaching? Schedule a call with Todd at www.coachwithdex.com Listen to the audio version on your favorite podcast host: SoundCloud: https://soundcloud.com/user-650270376 Apple Podcasts: https://podcasts.apple.com/.../pillars-of.../id1296372835... Google Podcasts: https://podcasts.google.com/.../aHR0cHM6Ly9mZWVkcy5zb3VuZ... iHeart Radio: https://www.iheart.com/.../pillars-of-wealth-creation.../ CastBox: https://castbox.fm/.../Pillars-Of-Wealth-Creation... Spotify: https://open.spotify.com/show/0FmGSJe9fzSOhQiFROc2O0 Pandora: https://pandora.app.link/YUP21NxF3kb Amazon/Audible: https://music.amazon.com/.../f6cf3e11-3ffa-450b-ac8c...

⬥EPISODE NOTES⬥ What happens when a cybersecurity professional knows exactly what's wrong but can't get anyone to act on it? It's a problem that affects security teams across every industry, and it's the central question driving Josh Mason's new book, Speaks Security with a Business Accent. In this conversation, Josh Mason joins Sean Martin to unpack why technical accuracy alone doesn't move the needle and what it takes to communicate security in terms the business actually understands. Josh Mason brings a perspective shaped by years as an Air Force pilot and cyber warfare officer, where mission-first thinking wasn't optional, it was survival. As a safety officer, he studied aircraft mishaps, analyzed black box recordings, and learned that risk awareness doesn't mean risk paralysis. The same philosophy, he argues, applies to cybersecurity: teams can acknowledge risk without letting fear of failure prevent them from supporting the mission. Drawing from books like Dale Carnegie's How to Win Friends and Influence People, The Phoenix Project, and The Goal, Josh Mason structured his own book as a narrative, telling the story of a CIO who transforms a disconnected security team into one that communicates effectively with colleagues, leadership, the board, and eventually beyond the organization. A recurring theme in this conversation is the danger of perfection as the enemy of progress. Josh Mason uses the Iron Man analogy of building an imperfect prototype, flying it, learning from the failure, and iterating, to argue that security teams need to embrace a similar mindset. DevOps teams have already adopted this approach, and security can learn from it. Inaction for perfection's sake, he warns, isn't going to get anyone anywhere. The conversation also examines whether the cybersecurity industry does enough to learn from its own incidents. Unlike aviation, where the FAA and NTSB mandate rigorous post-incident analysis, cybersecurity lacks a centralized authority enforcing that same discipline. Organizations like MITRE, Verizon, and Mandiant publish valuable trend reports, and the data is there for those willing to use it, but it ultimately comes down to individual responsibility and leadership within each organization. For anyone who has ever felt technically right but strategically sidelined, this conversation offers a practical lens on bridging the gap between what security teams know and what the business needs to hear. ⬥GUEST⬥ Josh Mason, Author of Speaks Security with a Business Accent | Air Force Veteran, Cybersecurity Professional, and Founder of Noob Village | Website: https://www.mason-sc.com | On LinkedIn: https://www.linkedin.com/in/joshuacmason/ ⬥HOST⬥ Sean Martin, Co-Founder at ITSPmagazine, Studio C60, and Host of Redefining CyberSecurity Podcast & Music Evolves Podcast | Website: https://www.seanmartin.com/ ⬥RESOURCES⬥ Speaks Security with a Business Accent by Josh Mason | https://www.mason-sc.com The Future of Cybersecurity Newsletter | https://www.linkedin.com/newsletters/7108625890296614912/ More Redefining CyberSecurity Podcast episodes | https://www.seanmartin.com/redefining-cybersecurity-podcast Redefining CyberSecurity Podcast on YouTube | https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYq ⬥ADDITIONAL INFORMATION⬥ ✨ More Redefining CyberSecurity Podcast:

Ever feel like you have to choose between being nice and being right? In this episode, we break down the Dale Carnegie inspired framework for high stakes conversations. Learn the 3 step process - Think, Cushion, Speak - to protect your relationships while standing your ground!We are so grateful for your support! Please share this podcast with someone who needs it and leave us review: https://podcasts.apple.com/us/podcast/positive-on-purpose/id1531548022

About the Guest: Ivan Tornos grew up in Madrid, Spain, facing profound loss—his father, uncle, and brother all passed at 45 from cancer—which fueled his mission to "alleviate pain and extend life" in healthcare. Now CEO of Zimmer Biomet, a century-old medtech giant, he's expanding from orthopedics into robotics, AI, and infection prevention, aiming to become "the boldest medtech company on Earth." Early in his career, Ivan struggled with leadership until embracing purpose alongside execution. "Once you get the purpose right and you're authentic about it, that's not enough—you gotta inspire performance and manage performance," he explains, outlining his 4P algorithm honed over 31 years at companies like J&J and Baxter. Listen to hear how he "fired himself from email," blocks personal KPIs in his calendar (like gym time and calling his 90-year-old mom), and prioritizes patients over short-term shareholders—creating low turnover and high engagement at a $20B+ market cap firm. What You Will Learn: The 4P leadership model (Purpose, Plan, People, Processes) for turning vision into results How to define winning holistically across spiritual, personal, physical, mental, and professional dimensions with personal KPIs Why saying no and ruthless calendar audits (every Sunday) beat busyness every time Balancing hugs and "kicks" as a leader, plus allowing failure for bold innovation Ivan delivers transformative advice for leaders at any level, rooted in Dale Carnegie authenticity. "Purpose equals a sense of urgency when you're dealing with other people's lives," he says. Discover how to lead with intention, build unbreakable teams, and live carpe diem when you listen to this inspiring episode of the Take Command Podcast. Join Joe and Ivan for stories, frameworks, and the discipline to win big. Please rate and review this Episode!We'd love to hear from you! Leaving a review helps us ensure we deliver content that resonates with you. Your feedback can inspire others to join our Take Command: A Dale Carnegie Podcast community & benefit from the leadership insights we share.

What Six Years and 200+ Episodes Teach Us About Winning in Sales Welcome to a special milestone episode of the Sales Logic Podcast! In this 6-year anniversary celebration, hosts Mark Hunter and Meridith Elliott Powell reflect on their journey from launching the very first episode just before the world changed in 2020, to creating a thriving sales community that gathers every Saturday morning. They share the lessons that have fueled their consistency and growth—like the power of accountability, always listening to your audience, and pushing through the failures that pave the way to long-term success. You'll hear behind-the-scenes stories, from recording in far-flung locations (yes, even at 2:30 AM in Hawaii!) to how guest engagement and adapting to changing market trends have shaped the show. Plus, Mark and Meridith offer their top tips for sales success, favorite episodes, and favorite books, all while highlighting the crucial role listeners play in making the podcast what it is today. Lightning Round: Mark & Meredith's Best Sales Advice Books: Atomic Habits by James Clear, How to Win Friends and Influence People by Dale Carnegie.

About the Guest:Sanjay Gupta comes from a family of trailblazers. His mother, the first woman engineer hired at Ford Motor Company—a refugee who fled India at age 5—took Dale Carnegie courses to conquer public speaking fears, making How to Win Friends and Influence People a family staple. Inspired by her grit, Sanjay pursued neuroscience early, became a White House fellow, and joined CNN just before 9/11, evolving from healthcare wonk to global reporter on wars, disasters, and outbreaks—while still operating in war zones.That's why Sanjay is CNN's Chief Medical Correspondent, a practicing neurosurgeon at Emory, a bestselling author (Keep Sharp), and a Dale Carnegie graduate. He credits the course (taken at 16–17) for turning speaking terror into TV poise for millions. Hear more about blending medicine, media, and mentorship when you listen to this episode of the Dale Carnegie Taking Commandpodcast.What You Will Learn:Insights into how family resilience shapes bold careersLessons in humility as a leadership superpower ("Say 'I don't know'—it galvanizes teams")Stories about Dale Carnegie's hacks like using names and unsolicited praise notesThe hard truth on brain health: movement grows neurons, but brisk walks beat sprints for optimal resultsJoin us for this deep dive into balancing dual careers, learning from everyone, and optimizing your mind for peak performance. Sanjay isn't just a reporter—he's a perpetual student turning lessons into action. Tune in today to learn from one of the best. Please rate and review this Episode!We'd love to hear from you! Leaving a review helps us ensure we deliver content that resonates with you. Your feedback can inspire others to join our Take Command: A Dale Carnegie Podcast community & benefit from the leadership insights we share.

In this episode, Candice sits down with Anthony Cudjo, founder and head coach of Human Optimization 3.0. Anthony shares how his journey from professional athletics and personal struggle led him to a deeper understanding of energy, belief systems, and human potential. With decades of experience in coaching and performance optimization, he now helps individuals align their mind, body, and spirit to create meaningful transformation. In this episode, they discuss:Why your path never changes even when your circumstances doHow beliefs influence mental health, energy, and performanceThe connection between internal dialogue and external resultsUnderstanding the three levels of creation: thought, word, and actionWhy living in the present moment is essential for healing and clarityHow physical movement improves mental and emotional frequencyThe power of speaking intentionally to shape your reality This episode is a reminder that when you master your energy and align your beliefs, you unlock the power to create the life you were always meant to live. About Anthony:Founder and Head Coach at Human Optimization 3.0 (H3O), Anthony Cudjo (AKA “Coach Cudjo”), is the leading expert in performance by optimizing various aspects of life, including physical, mental, and emotional health. Boasting over three decades of experience in business consulting and executive coaching, he is widely recognized as the “Teacher of Teachers” and “Leader of Leaders” for his work empowering individuals and communities to reach their full potential by achieving harmony in spirit, mind, and body. Coach Cudjo is a graduate of Dale Carnegie and the Landmark Forum, and holds certifications as an Advanced NLP Practitioner, personal trainer, life coach, nutritionist, and metabolic specialist. A former professional athlete, he has also hosted the FitnessRX Show on ESPN radio, where he shared his expertise in health and wellness with a wide audience. Free 30-minute C.O.R.E. 3 Acceptance. Interview CallWebsite: https://urh3o.com/ LinkedIn: https://www.linkedin.com/in/anthony-cudjo-a2928567/Facebook: Facebook.com/Humanoptimization3.0Instagram: Instagram.com/Humanoptimization3.0YouTube: https://www.youtube.com/@Humanoptimization3.0 -----If you're struggling, consider therapy with our sponsor, BetterHelp.Visit https://betterhelp.com/candicesnyder for a 10% discount on your first month of therapy.*This is a paid promotionIf you are in the United States and in crisis, or any other person may be in danger -Suicide & Crisis Lifeline Dial 988-----Connect with Candice Snyder!Website: https://www.podpage.com/passion-purpose-and-possibilities-1/Facebook: https://www.facebook.com/candicebsnyder?_rdrPassion, Purpose, and Possibilities Community Group: https://www.facebook.com/groups/passionpurposeandpossibilitiescommunity/Instagram: https://www.instagram.com/passionpurposepossibilities/LinkedIn: https://www.linkedin.com/in/candicesnyder/Shop For A Cause With Gifts That Give Back to Nonprofits: https://thekindnesscause.com/Fall In Love With Artists And Experience Joy And Calm: https://www.youtube.com/@movenartrelaxation

In the December 1, 2025, print edition of the Wall Street Journal, there was this headline on page R25: "These 10 books changed the way Americans thought about work." Carol Hymowitz, the author, wrote: "It began with Benjamin Franklin, who couldn't stop working or writing about work throughout his 84-year long life." Carol Hymowitz has been associated with the Wall Street Journal since she got her master's degree in journalism at Columbia University. Other books she featured in this article about work include Tocqueville, Frederick Douglass, Upton Sinclair, John Steinbeck, Dale Carnegie, and C. Wright Mills, plus others. We wanted to know how she chose these 10 books about work, so we had a chat. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the December 1, 2025, print edition of the Wall Street Journal, there was this headline on page R25: "These 10 books changed the way Americans thought about work." Carol Hymowitz, the author, wrote: "It began with Benjamin Franklin, who couldn't stop working or writing about work throughout his 84-year long life." Carol Hymowitz has been associated with the Wall Street Journal since she got her master's degree in journalism at Columbia University. Other books she featured in this article about work include Tocqueville, Frederick Douglass, Upton Sinclair, John Steinbeck, Dale Carnegie, and C. Wright Mills, plus others. We wanted to know how she chose these 10 books about work, so we had a chat. Learn more about your ad choices. Visit megaphone.fm/adchoices

About the Guest:Danica Patrick grew up in a household where discipline and high standards were the norm, with her father urging, “get up, don't waste the day.” She started go-karting at 10 and by 14 had dominated nearly every race, which led sponsors to fund her Dale Carnegie course.Her grit propelled her to become a trailblazing race car driver—the first woman to win an IndyCar race, lead laps at the Indy 500, and finish it—while also building a career as an author, podcast host, and media personality. Her mantra of blind faith and expanding comfort zones has guided her journey, proving that “when things are meant for you, they go fast.” Hear her full story on this Take Command episode.What You Will Learn:How embracing early discomfort, like leaving high school to race in England, can forge unshakable confidenceThe role of passion and cumulative effort in bouncing back from setbacksMindset shifts like leaning into change, pushing harder, and knowing when to pivotInsights on resilience, health hacks from her Pretty Intense era to modern biohacking, and her vision for a driving school rooted in real workJoin us for Danica's candid reflections and practical advice. She doesn't just talk about success—she shows how courage, grit, and curiosity drive it. Tune in today to learn from one of the most daring and inspiring athletes of our time. Please rate and review this Episode!We'd love to hear from you! Leaving a review helps us ensure we deliver content that resonates with you. Your feedback can inspire others to join our Take Command: A Dale Carnegie Podcast community & benefit from the leadership insights we share.

About the Guest:Michelle K. Johnston, Ph.D., traces her passion for leadership and connection back to childhood, when she discovered Dale Carnegie's work in her father's study and learned the lesson of genuine connection through Carnegie's story of his dog, Tippy. That early spark shaped her path as a leadership professor, executive coach, bestselling author, and podcast host.Her first book, The Seismic Shift in Leadership, emerged from her work with healthcare executives navigating constant change. Her latest collaboration with the world's number one executive coach, Marshall Goldsmith, launched in London following Thinkers50 conversations on why humanity will always outperform technology.Michelle encourages leaders to shift their focus from the constant “what” of tasks to the critical “who” of people, starting with themselves. A former Loyola University leadership professor, she now coaches CEOs and senior executives to rethink calendars, rebuild engagement, and lead in ways that reduce burnout and increase results. Her message is clear: connection isn't soft. It drives retention, satisfaction, and real business performance.What You Will Learn:Why today's loneliness epidemic rivals the health impact of smoking 15 cigarettes a dayHow your calendar reveals your true priorities and how to redesign it around peopleWhy digital meetings don't automatically create connectionSimple questions that deepen trust and engagementHow small language shifts can transform feedback and relationshipsThis episode of Take Command is a thoughtful, energizing conversation about leading with heart in a high-tech world. Michelle blends timeless Dale Carnegie principles with modern leadership realities, offering practical wisdom you can apply right away. Tune in to connect more deeply and lead more effectively. Please rate and review this Episode!We'd love to hear from you! Leaving a review helps us ensure we deliver content that resonates with you. Your feedback can inspire others to join our Take Command: A Dale Carnegie Podcast community & benefit from the leadership insights we share.

The origins of self-help writing are often traced back to ancient times. This episode talks through some early versions of it, the goal-setting advice of a founding father, and the beginnings of the modern self-help genre. Research: Brady, Diane. “Charles Manson’s Turning Point: Dale Carnegie Classes.” Bloomberg Businessweek. July 22, 2013. https://web.archive.org/web/20130925204803/http://www.businessweek.com/articles/2013-07-22/charles-mansons-turning-point-dale-carnegie-classes Britannica Editors. "Lunyu". Encyclopedia Britannica, 29 Jan. 2019, https://www.britannica.com/topic/Lunyu Britannica Editors. "Norman Vincent Peale". Encyclopedia Britannica, 27 May. 2025, https://www.britannica.com/biography/Norman-Vincent-Peale Carnegie, Dale. “How to Win Friends and Influence People.” London. Vermillion. Digital: https://dn720004.ca.archive.org/0/items/english-collections-1/How%20To%20Win%20Friends%20And%20Influence%20People%20-%20Carnegie%2C%20Dale.pdf Fairbanks, Douglas. “Laugh and Live.” New York. Britton Publishing Company. 1917. https://www.gutenberg.org/cache/epub/12887/pg12887.txt Fontaine, Carole R. “A Modern Look at Ancient Wisdom: The Instruction of Ptahhotep Revisited.” The Biblical Archaeologist, vol. 44, no. 3, 1981, pp. 155–60. JSTOR, https://doi.org/10.2307/3209606 Franklin, Benjamin. “The Autobiography of Benjamin Franklin.” HENRY HOLT AND COMPANY. 1916. https://www.gutenberg.org/files/20203/20203-h/20203-h.htm#X Battiscombe G. “THE INSTRUCTION OF PTAH-HOTEP AND THE INSTRUCTION OFKE'GEMNI: THE OLDEST BOOKS IN THE WORLD.” London. John Murray. 1906. https://www.gutenberg.org/files/30508/30508-h/30508-h.htm Lilienfeld, Scott O. and Hal Arkowitz. “Can positive thinking be negative?” Scientific American. May 1, 2011. https://www.scientificamerican.com/article/can-positive-thinking-be-negative/ Ray, J. D. “Egyptian Wisdom Literature.” Wisdom in Ancient Israel. Ed. John Day, Robert P. Gordon, and Hugh Godfrey Maturin Williamson. Cambridge: Cambridge University Press, 1995. 17–29. Stableford, Brian. “Samuel Smiles.” Ebsco. 2023. https://www.ebsco.com/research-starters/history/samuel-smiles Seneca, Lucius Annaius, and Garth D. Williams (tr.). “On the Shortness of Life.” https://ia601705.us.archive.org/25/items/SenecaOnTheShortnessOfLife/Seneca%20on%20the%20Shortness%20of%20Life.pdf Tabor, Nick. "Dale Carnegie". Encyclopedia Britannica, 20 Nov. 2025, https://www.britannica.com/biography/Dale-Carnegie See omnystudio.com/listener for privacy information.

Today I'm sharing all about my favorite books from 2025. Resources from this episode: Every Moment Holy  Rhythms Reset  Nancy Ray Book Club  Work & Play Episode 266 : 2025 Book List  On Moonberry Lake by Holly Varni  The Blooming of Delphinium by Holly Varni  Smart Brevity by Jim VandeHei  The Opt-Out Family by Erin Loechner The Let Them Theory by Mel Robbins 40 Days of Decrease by Alicia Britt Chole Anonymous by Alicia Britt Chole Underestimated by Mary Marantz Work & Play Episode 269 : Underestimated with Mary Marantz Born to Eat by Leslie Schilling  Women of the Word by Jen Wilkin The If I Run Series by Terri Blackstock Restoration Series by Terri Blackstock How to Stop Worrying and Start Living by Dale Carnegie How to Win Friends and Influence People by Dale Carnegie I Just Wish I Had a Bigger Kitchen by Kate Strickler Work & Play Episode 283 : I Just Wish I Had a Bigger Kitchen with Kate Strickler  Love Your Life by Rachel Awtrey Work & Play Episode 282 : Love Your Life with Rachel Awtrey  My Name is Ashler Lev by Chaim Potok  When Crickets Cry by Charles Martin A Cross-Country Christmas Echo Mountain by Lauren Wolk The Wild Robot by Peter Brown Polyanna by Eleanor H. Porter The Mystwick School of Musicraft by Jessica Khoury The Timeless Series Book 1 by Gabrielle Meyer Follow me on Goodreads!  Send Nancy an audio message!  Dwell Bible App Discount Join my email list!  Visit my Amazon Cornerstore! Nancy Ray Website Nancy Ray on Instagram Affiliate links have been used in this post! I do receive a commission when you choose to purchase through these links, and that helps me keep this podcast up and running—I truly appreciate when you choose to use them!