The Takeover

COVID-19 (Coronavirus) is causing massive disruption to our economy and causing many to experience panic, doubt, and paralysis. Our job as leaders in the industrial supply chain is to approach the situation with poise and confidence. In this episode of The Takeover, we share three ways industrial suppliers can serve their customers well even in the midst of a crisis. Website - https://www.spinstak.com/ Podcast - https://www.spinstak.com/takeover/ Read more - https://blog.spinstak.com/episode-25-covid-19-and-industrial-suppliers

If you're a local, independent distributor, sometimes it can feel like the walls are closing in. From online retailers to global brands, the competition is fierce. The water may be red with blood, but if you know where to look, you can find golden opportunities to stand out from the crowd and earn customer loyalty. In this episode of The Takeover, we share three ways independent distributors can blow Amazon.com out of the water with the local advantage. FREE eCommerce Master Class for Industrial Distributors: https://industrialmarketing101.com/ B2B eCommerce Solutions for Industrial Distributors, Safety Distributors, Fastener Distributors, and MRO Manufacturing Companies: https://www.spinstak.com/ecommerce/ Website - https://www.spinstak.com/ Podcast - https://www.spinstak.com/takeover/ Blog - https://blog.spinstak.com

Industrial distributors who fail to deliver an omnichannel sales and marketing experience may soon go the way of the dinosaur. Today, it's more important than ever for traditional sales reps to utilize technology that better serves their customers. In this episode of the Takeover, we'll share some creative ways that you can leverage technology to grow your business. Learn more at https://blog.spinstak.com/episode-22-clarify-your-message-with-storytelling FREE eCommerce Master Class for Industrial Distributors: https://industrialmarketing101.com/ B2B eCommerce Solutions for Industrial Distributors, Safety Distributors, Fastener Distributors, and MRO Manufacturing Companies: https://www.spinstak.com/ecommerce/

What if I told you that your customers don't always purchase the best products at the best prices? In fact, nine times out of ten, suppliers are chosen based on how well they communicate the value they offer to their end-user. In this episode of the Takeover, I explain how distributors and suppliers alike can grow their sales through the power of crystal-clear storytelling. Learn more at https://blog.spinstak.com/episode-22-clarify-your-message-with-storytelling FREE eCommerce Master Class for Industrial Distributors: https://industrialmarketing101.com/ B2B eCommerce Solutions for Industrial Distributors, Safety Distributors, Fastener Distributors, and MRO Manufacturing Companies: https://www.spinstak.com/ecommerce/

Every industrial distributor knows eCommerce should be an important part of their business, but very few can actually get the boat out of the harbor, and even fewer can say that eCommerce sales account for a significant portion of their total revenue. In this episode of the Takeover, I share three reasons why distributors struggle to launch their online channel and what to do about it. Learn more at: https://blog.spinstak.com/episode-21-... FREE eCommerce Master Class for Industrial Distributors: https://industrialmarketing101.com/ B2B eCommerce Solutions for Industrial Distributors, Safety Distributors, Fastener Distributors, and MRO Manufacturing Companies: https://www.spinstak.com/ecommerce/

How do you retain and grow your existing business while simultaneously attacking new markets and customer segments? The answer is an old-school sales tool with a new-school twist. In this episode of the Takeover, I'll share my ultimate catalog marketing strategies that are proven to drive sales and customer engagement. Strategy #1 -- Build a Master Catalog Using Manufacturer Product Data Utilize Google Sheets or Purchase a Product Information Management (PIM) Software to House the Product Data Use the Bucket Method and Start with 20% of Your Best Sellers First and Then Add the Rest Consistently Over Time Vendor Proof Your Product Content and Develop a Competitive Price Strategy Strategy #2 -- Publish Your Master Catalog Online and In Print You Can Design and Print a Master Catalog or Seasonal Flyer Program You Can Build a B2B eCommerce Website That Makes It Easier for You and Your Customers Strategy #3 -- Tie Everything Together with a Cohesive Communication Strategy Advertise Your Website and Current Offers In Your Printed Catalog Advertise Your Catalog Online and Incorporate Into Your Email Marketing Campaigns Website - https://www.spinstak.com/printisnotdead/ Podcast - https://www.spinstak.com/takeover/ Blog - https://blog.spinstak.com

Should you use an open-source, bolt-on, or specialty platform for your eCommerce website? The myriad of options available to industrial distributors today is both a blessing and a source of frustration. Choosing the right engine to power your online branch can mean the difference between digital profitability and a costly mistake. In this episode of The Takeover, we will explore the different types of eCommerce platforms available to industrial distributors and which option is right for YOUR business.

Many independent distributors are at a crossroads when it comes to eCommerce. What's going to happen if you do not adapt now to new buyers, new technology, and new expectations for your traditional B2B industrial supply business? Matt shares an exciting new tool that can help you save time and money on your eCommerce initiative.

What does it take to execute an elite marketing program in-house? In this episode, we're going to discuss the best practices for building an internal marketing team as well as when and how to outsource projects with agency partners. As a bonus, you can download our Marketing Team Accountability Chart which outlines the key positions, team organization, roles, and responsibilities.

How are you going to survive the generational shift in buying behavior? One answer is to build a digital customer journey using simple marketing tools and strategies that anyone can execute. The goal is to generate more engagements with our customer base which helps us minimize attrition, educate our customers, and grow our share of wallet. Website - https://www.spinstak.com/ Podcast - https://www.spinstak.com/takeover/ Blog - https://blog.spinstak.com

Website - https://www.spinstak.com/ Podcast - https://www.spinstak.com/takeover/ Blog - https://blog.spinstak.com Only 6% of distributors are happy with the results of their marketing efforts and the rest are just plain frustrated. In this episode, Jonathan Bein, from Real Results Marketing joins us to talk about his research survey on distributor marketing. Learn what is working and which areas distributor leaders need to focus on in 2019 to grow their market share.

There's only one metric that really matters! Net Profit or EBIDTA is the magic formula for growth. Profit allows you to reinvest in your sales, marketing, and people to add rocket fuel to your business. On this episode, Wayne Johnson, joins us in the studio to talk about some practical steps you can take to begin managing for the bottom line. Website - https://www.spinstak.com/ Podcast - https://www.spinstak.com/takeover/ Blog - https://blog.spinstak.com

Let's face it, traditional distributors have kicked the online can long enough. But for those who have implemented an online channel, the results have been mixed. In this episode, learn what mistakes to avoid so you can build a modern, profitable omni-channel distribution business that stands the test of time. Website - https://www.spinstak.com/ Podcast - https://www.spinstak.com/takeover/ Blog - https://blog.spinstak.com

Want to keep more of the money you make online? Navigating the complicated world of eCommerce shipping for industrial suppliers can be a potentially costly endeavor. In this solo-cast, Matt unpacks three popular methods for handling shipping and freight charges, including his favorite strategy for small to medium suppliers. You don't want to miss this first episode of season two of the Takeover.

What technology is worth investing in? How do I successfully integrate new technologies into an old business model? Matt Johnson is on the road in today’s episode of The Takeover Show, sharing his breakout lecture on Technology Adoption for Safety and Industrial MRO businesses! Matt explains the importance of change and adaptation, identifies areas in need of significant change, and gives his TOP 10 technology adoption tips for YOUR business. Stop wasting money on your technology investments and find out how change can work for you! Do you have questions about today’s topics? Message us in the comment section here! Visit www.thetakeoverpodcast.com for even more resources from the show!

Who should you bring to a strategic planning? Should you stay on site or go off site? Aren’t the CEOs the only opinions that matter? Wayne Johnson, Accuform CEO joins us in the seat again today sharing his secrets to Strategic Planning SUCCESS! Wayne shares his insights on selecting a leadership team, how to collaborate on your goals, grooming the future of the company, and how to get EVERYTHING DONE in 2019. Have a question for Wayne? Message him at Wayne.Johnson@accuform.com. Do you have questions about today’s topics? Message us in the comment section here!

Q&A - Ecommerce, Data Spreadsheets, and Tradeshow ROI by Matt Johnson

Can new technology have a significant impact on the industrial supply chain? How is artificial intelligence changing the industry? We’ve been talking a lot about innovation lately. Today we take a deep dive into NEW TECHNOLOGIES with Paul Noble of Autit. Artificial Intelligence is making its way into every part of life and dominating conversations in every industry. But why should you care? According to Paul, A.I. has the potential to save us MILLIONS in the industrial supply chain. FIND OUT HOW. See what Paul and the team at Autit are doing at www.autit.com. For more on The Takeover and behind the scenes content, visit www.thetakeoverpodcast.com

Do you emphasize innovation in your industrial supply business? Is there a process for developing new products? How do you know if a good idea will sell? Wayne Johnson, CEO of Accuform, is in the seat again with Matt today, talking about Accuform’s success (and failures) when it comes to new product development and innovation. Wayne shares some of his team’s best ideas and his model for staying net-positive in a business of innovation! BONUS CONTENT: Matt shares his process for new product development! For more on The Takeover and behind the scenes content, visit www.thetakeoverpodcast.com.

What does it mean to be a specialist? How do you specialize? Can a specialist really survive in the world of Amazon? YES!! Find out how on today’s show! Matt Johnson takes on the solo-cast today to share HIS BEST PRACTICES for specializing in your industry and WINNING BIG! Take advantage of your specialities, take back your customers, and TAKE OVER the industry! For more on The Takeover and behind the scenes content, visit www.thetakeoverpodcast.com.

What is content marketing? Does it seem like too much for you? Stick around to find a simpler way to getting content marketing done! Lindsay Konzak, owner of 3 Aspens Media joins Matt today in the studio to talk about her winning content marketing strategies for wholesale distributors and manufacturers. What makes content good or bad? What can you do to get started? And how does any of this relate to storytelling? Lindsay has the answers on today's show! Checkout 3 Aspens Media at http://3aspensmedia.com/ For more on The Takeover and behind the scenes content, visit www.thetakeoverpodcast.com.

On this episode of The Take Over, Matt is joined by CEO of Accuform Signs (and his father), Wayne Johnson. The father/son duo discuss what it takes to provide exceptional, personalized customer service and make customers and employees happy.

In this episode, host Matt Johnson is joined by EOS Traction Implementation expert, Rene Boer. Listen and learn Boer's tips on getting a grip on your business.

What technologies are important for your business? Is Agile right for your team? Are traditional models still relevant? Find out on The Takeover with Matt Johnson! Understand today's digital landscape and close the gap between tradition and innovation. Join us every Wednesday as Matt sits with Industry giants and business gurus to find out what works and what doesn't. We'll cover topics on R&D, Leadership development strategies, personal branding, tech that sucks vs tech that works, and way more! In today's episode, Matt shares his journey in the development of his marketing firm and how The Takeover was born. You won't want to miss it. For more on The Takeover and behind the scenes content, visit www.thetakeoverpodcast.com.

The Take Over features hard-hitting weekly discussions to help you thrive in today’s economy and evolving digital landscape. Join host, Matt Johnson, and a guest lineup of industrial supply experts, for the first-ever podcast show designed for safety and MRO industries. Visit us at our website www.thetakeoverpodcast.com