Podcast appearances and mentions of brian lucid

On Episode 16, we continue our discussion of augmented reality, virtual reality and associated technologies. But today we get to the "So what?" What does this mean for designers, for marketers, for UX and UI? No one has all the answers, but professor Brian Lucid gets us close.

On Episode 15, the first of a two-parter we talk virtual reality, augmented reality and mixed reality. What does it all mean? And what are the implications for you as designers and marketers? Interaction design professor Brian Lucid, of Massey University in New Zealand is my guest. Brian is unique because he's a great designer and knows this technology inside and out.

Brian Lucid is the Associate Professor and Graphic Design Program coordinator at the Massachusetts College of Art and Design in Boston. Brian highlights what can be learnt from game design, what role narrative plays in game design and the subsequent relation to interactive design practices. He speaks about do-it-yourself Wii modification, game graphic engines and repurposing hardware. The discussion moves towards how the design software environments influence the process and methodology of design and about the Open Source movement and the drive to create these tools for others. Recorded at the ImagineIt 2008 conference in Bologna, Italy. The Reactable :: Reactable video :: Dynamic Media Institute :: File Download (21:02 min / 29 MB)

Brian Lucid is the Associate Professor and Graphic Design Program coordinator at the Massachusetts College of Art and Design, Boston, Massachusetts. He speaks about his inability to relax; his early forays in art school and his brief stint as a type designer. He regards the influence of W.A. Dwiggins’ process of type design on his own work and the realization that type design is much like designing software. He talks about his later move into teaching (as a natural extension) and his teaching methodology in teaching students information design, print design and interactive design. He moves on to discuss the challenges in teaching students to deal with complexity, context and graphic design history. And talks about the relation between his professional work and his educational work. Recorded at the ImagineIt 2008 conference in Bologna, Italy. Brian Lucid :: Brian Lucid at Fontbureau :: Brian Lucid Dynamic Media Institute bio :: Massachusetts College of Art and Design :: File Download (35:24 min / 49 MB)