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Digital strategy can influence minds and drive behaviors towards making a change. So, what happens when marketers use those tools to bring awareness to social issues? This week, Melissa is joined by Cedric F. Brown to dive deeper into diversity, equity, and inclusion.Follow Cedric on Twitter: @abrothanamedCedConnect with Cedric on LinkedIn: /in/cedricfbrownVisit Cedric's websiteTopics covered:- What it means to be "more than a publicist"- How PR professionals practice social responsibility- How DEI is being approached in the industry today- Raising boys into good men- Leveraging digital strategies to educate and inform- When and how to get involved in social issuesActions to take:- Be your authentic self- Build bridges and relationships- Ask others to contribute to the conversation- Take ownership of your story- Seek to understand before asking to be understoodResources mentioned:- PRSA- Dr. Michael Reichert- Ben and Jerry's- MVW Communications- PR Pro Gear
Cedric F. Brown, APR, has earned international recognition in communications for his work in diversity, equity, and inclusion advocacy efforts. Cedric is a digital strategist with a decade of expertise in using analytics and research to develop socially impactful content and joins me as my guest for this episode of the podcast and continuation of the Build Your House of Wellness series. Join us as we explore his "house" and discuss his hopes for self-expression and representation in the workplace, plus his valuable insights on campaigns from the Department of Education, Nike, and Ben & Jerry's. Check out all of the impactful work Cedric is doing on his website: https://cedricfbrown.com, and follow him on Twitter and LinkedIn. Interested in being a guest on the show? Visit www.strategyforimpact.com/how for more information and to get in touch.
Ethical Voices Podcast: Real Ethics Stories from Real PR Pros
Cedric F. Brown, APR, an independent consultant who uses digital strategy to produce equitable outcomes, discusses: 1) What to do when you see racist behavior at work 2) Why hiring diverse junior talent isn’t enough 3) Why we can’t just look forward
The month of June in the year 2020 will always be known as the month that racial inequality was recognized at a global level and discussed on a digital level like never before in history. One area of the discussions that arose from this month - the experience for racial minorities in the workplace. On this week's podcast, Molly speaks with PR professional Cedric Brown about his work experience as a black man working in traditionally white-collar positions. From code-switching (alternating how you speak in conversation) to questioned work attire, Cedric offers a glimpse into the life of a professional of color. About Cedric Brown Cedric F. Brown, APR, is a digital strategist with an interest in the intersection of racial justice activism and public relations. Find him being his most authentic self on Twitter: @abrothanamedCed Listen + Subscribe Stitcher or Apple Podcasts © Molly McPherson 2020