Podcasts about how pr

From the streets of New York to a nationwide tech platform, Jared Rosenthal built a DNA and drug testing empire… from a truck. Yep, you heard right. The “Who's Your Daddy” RV didn't just turn heads—it launched a viral guerrilla marketing masterclass and even landed him a show on VH1.He's got stories of bus drivers chasing him down for paternity tests, tips for building your own scalable backend, and a real take on how AI is reshaping the future of small business.Why listen? If you're a founder looking to grow without funding, scale operations, or crack national PR without a cent spent on ads—this one's a banger.

PR doesn't have to be a black box—or a budget buster. In this episode of Retention Chronicles, Mariah sits down with Gloria Chou, a former diplomat turned PR coach, to unpack how ecommerce brands can land top-tier media coverage without an agency or huge following. Gloria shares her CPR pitch framework that's helped thousands of founders get featured in outlets like BuzzFeed, Oprah's Favorite Things, and Refinery29 using nothing but cold emails.From leveraging seasonal trends to finding the right journalists and tracking results, this conversation is a masterclass in scrappy, strategic PR. If you're a Shopify brand looking to turn press into profit, this one's for you.Episode Timestamps:00:00 – 02:59 → Intro & why post-purchase experience matters03:00 – 05:30 → Gloria's unconventional path to PR & why small brands can win05:30 – 11:40 → The power of PR: SEO, credibility, and the CPR pitch formula11:40 – 16:00 → Personalization, pitching journalists, and building relationships16:00 – 20:00 → Follow-up strategies, seasonal pitching, and time-saving tips20:00 – 23:00 → Maximizing ROI: tracking, repurposing, and compounding value23:00 – 25:30 → How PR builds retention and beats influencer marketing25:30 – 28:30 → Favorite tools: Substack, Source of Sources, and Gloria's free masterclass28:30 – End → Where to find Gloria's resources & final takeawaysResources:Free PR Masterclass

This is part two of a two part series with Taylor Sparks, sex educator and founder of OrganicLoven.com, one of the largest BIPOC run sex toy companies in the U.S.  The work Taylor put in before COVID set her up for a staggering 700% growth! She goes into what went into setting up relationships with multiple distributors, hiring a PR agent, and implementing affiliate marketing. We also get into the message of Taylor's business and how she both lives it and teaches it. She breaks down misconceptions about non-monogamy and what being open about our sex lives can do for us when it comes to communication, boundaries, and emotional honesty in all our relationships. This Week on the Get Paid Podcast: How Organic Loven thrived while competitors shut down Her $150k+ bestseller sex toy (thanks to press!) How PR and affiliate networks fuel e-commerce sales Taylor's book and coaching programs on ethical non-monogamy What makes non-monogamy work (or not) Her personal standards for dating, relationships, and sex Mentioned in this podcast: https://www.organicloven.com/  Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid

Cheyenne Beam is a public relations executive with over nine years of experience in music, entertainment, lifestyle, and fashion. Based in New York, he has led PR campaigns for top artists at Interscope and Island Records, including Rae Sremmurd, Swae Lee, Willow Smith, Toni Braxton, and Jessie Reyez. Specializing in brand strategy, media relations, and crisis management, he continues to drive impactful campaigns and build lasting brand equity.Connect with Cheyenne Beam!https://www.instagram.com/cheyennebeamCHAPTERS:0:00 - Introduction0:56 - Meet Cheyenne Beam2:18 - Cheyenne shares his journey from launching a bow tie company to entering the PR industry7:48 - Cheyenne explains why he stopped his bow tie company9:27 - Cheyenne shares his thoughts on Timothée Chalamet's outfit upon his promotional tour for his Bob Dylan movie10:14 - Were Brad Pitt's uniquely styled outfits during his divorce from Angelina Jolie intentional for PR?11:43 - Behind-the-scenes insights on PR during campaigns and promotional tours13:13 - How a publicist assists with press and podcast outreach during event promotions15:33 - How to start working in the PR industry from scratch18:47 - How PR professionals build relationships with the media, press, and writers20:47 - Cheyenne shares his experience as a freelancer after leaving Interscope Records22:46 - PR strategy for getting artists into mainstream publications24:53 - Can an artist get into Vogue magazine without the help of PR?27:20 - How a publicist starts and grows with an artist throughout their career29:05 - The combination of PR strategies and social media presence to achieve an artist's success30:54 - Why it's important to combine social media presence with journalism32:56 - Cheyenne shares the publicists who inspire him: Chris Chambers and Yvette Noel-Schure35:43 - Behind-the-scenes: How does PR expert Chris Chambers works with his clients36:53 - Cheyenne shares behind-the-scenes PR work at major red carpet events like the Oscars and Grammys39:35 - How publicists handle having multiple clients at the same event41:21 - Publicist pitches vs. Direct invitations: How are guests chosen for major events like Grammys?42:46 - Do celebrities choose their interviews or follow publicist recommendations?45:02 - Podcast vs. television: Are podcasts the new go-to for campaign runs?46:30 - Cheyenne explains why even successful artists like Beyoncé and Drake need a publicist49:31 - PR's role in handling paparazzi harassment and negative media coverage53:42 - Cheyenne's thoughts Michael Jackson's PR spin during his slander controversy55:03 - Cheyenne shares his thoughts on the "No statement or disappear for 6 months" media avoidance strategy56:05 - Kourtney Kardashian & Mason Disick controversy: Do celebrities create media distractions to hide the truth?58:33 - Cheyenne's thoughts on the Smith family controversy during Red Table Talk1:00:50 - Cheyenne shares behind-the-scenes moments from Jessie Reyez's album promotions1:03:23 - Cheyenne discusses PR strategies used during Jessie Reyez's album promotions1:05:02 - Cheyenne shares how they helped Jessie Reyez reach diverse media outlets when promoting her music1:08:44 - Do PR firms give new employees access to industry contacts, or do they have to build their own?1:10:02 - Cheyenne shares how freelance publicists acquire new clients and reconnect with old ones1:10:47 - Cheyenne provides email subject line tips for media outreach1:11:41 - How do publicists coordinate press tours for celebrities like Beyoncé?1:12:46 - Cheyenne shares his thoughts on Kanye using Twitter to promote his new albums1:14:12 - Has Cheyenne been able to merge his passion for music, fashion, and film into his PR work?1:16:37 - Staying ahead of fashion trends vs. sticking to classic style1:18:25 - Cheyenne's recent life discoveries1:19:54 - Cheyenne's personal goals for the next six months1:21:56 - Connect with Cheyenne1:22:42 - Outro

Send us a textIn this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.Tune in to learn more!Our Guest:Linda Zebian is the senior director of communications at Muck Rack. She leads internal and external communications strategies across the enterprise. Her work spans across messaging, issues management, media relations, social media, and employee communications. As Muck Rack's first-ever communications hire, Linda brought extensive experience from The New York Times, where she spent 10 years in various communications roles. She was named a “Woman to Watch” by PRWeek in 2024 and recognized for her leadership in Ragan Communications' 2023 Top Women in PR list.Five things you'll learn from this episode:1. The current state of work-life balance in journalism2. Key stressors impacting media professionals today3. How PR professionals can improve relationships with journalists4. The evolving landscape of newsroom workflows5. Strategies to support journalists' well-being and efficiencyQuotables"The media industry has changed dramatically, and work-life balance is a bigger challenge than ever." — @LindaZebian"Journalists are under immense pressure. PR pros can help by being mindful of their time and needs." — @LindaZebian"The relationship between PR and journalists should be built on trust, efficiency, and respect." — @JasonMudd9"Empathy in media relations goes a long way. Understanding journalists' workload can improve PR success." — @LindaZebian"Being strategic and concise in your pitches will make journalists more receptive to your stories." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend, buy us a coffee, or leave us a quick podcast review.About Linda ZebianLinda Zebian is the senior director of communications at Muck Rack, where she leads internal and external communications strategy, including messaging, issues management, media relations, social media, and employee communications. She joined Muck Rack in January 2022 as its first-ever director of communications, bringing a wealth of experience in media and corporate communications.Before working at Muck Rack, Linda spent a decade at The New York Times, where she held various communications roles supporting growth, product, and technology teams. She played a key role in reinforcing the company's innovation and financial success, driving subscription growth, and strengthening brand affinity. Prior to that, she worked at Consumers Union, managing media relations for Consumer Reports. She began her career as a reporter at Folio before transitioning into conference programming for Red 7 Media.Linda was named a “Woman to Watch” by PRWeek in 2024 and a “Top Woman in PR for Leadership” by Ragan Communications in 2023. She frequently givSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Episode Summary:  Cybercrime is advancing at an alarming rate, impacting both personal lives and professional industries—including public relations. Karen Swim, APR of Solo PR Pro and Michelle Kane of Voice Matters explore the latest tactics scammers are using, from phishing emails to fraudulent links, and how PR professionals can protect themselves and their clients in this evolving digital landscape.    What You'll Learn:  Personal tips to guard against scams like phishing texts, spoofed calls, and fraudulent emails.  Why vigilance is key for protecting private information and financial assets.  How PR professionals can ensure their campaigns and communications build trust and avoid looking suspicious to audiences.  Tools and best practices for managing online safety, such as masking your email and avoiding suspicious links.  Insight into building trustworthy client relationships in a world full of online threats.  Memorable Moments:  Michelle's bank fraud story: How trusting her instincts helped her avoid a scam.  Karen's best advice: “Never answer unknown numbers. Call back the verified line instead.”  Top tip for PR pros: Ensure your links and downloads are hosted on client websites to build credibility and assure safety.  Episode Timestamps 00:00:00 - Introduction to Online Fraud  00:00:42 - Personal Experience with Scams  00:01:40 - Best Practices for Handling Unknown Calls  00:02:40 - The Rise of Cyber Attacks  00:03:40 - Protecting Your Personal Information  00:04:40 - The Importance of Trust in Communication  00:05:40 - Navigating Links and Downloads Safely  00:06:40 - Building Trust with Your Audience  00:07:40 - Avoiding Scams in Promotions  00:08:40 - Vigilance in Everyday Life  00:09:40 - Resources for Staying Informed  00:10:40 - Conclusion and Call to Action   Resources / Links Mentioned:  Know to Protect - Toolkit for tips to stay safe online Krebs on Security - Security expert that shares information on security threats Shelley DeMotte Kramer - technology expert who shares digestible insights on cybercrime and security trends. The Hacker News - Good news source for cyberthreats CSO online - News and info site for CSOs, but good place to keep up What is Two-Factor Authentication - TechTarget Apps and services for masking phone numbers and email addresses.  The Opt-Out Project - services and steps for cybercleansing Burner App - can set up multiple “burner” numbers on your cell that allow you to call and send from your cell phone Apple Hide My Email Have you or your clients been affected by cybercrime? Share your experiences in the comments or on social media to help others stay one step ahead. And if you found this episode helpful, don't forget to share it with your colleagues and fellow PR professionals.  Listen Now: Apple Podcasts | Spotify | Solo PR Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPRPro, @KarenSwim) on social media so that we can thank you personally! 

Ever feel like you're working twice as hard as you did in corporate—but still not making the money you deserve? If you're nodding along, this episode is for YOU.  I'm diving into the biggest shift you need to make to start landing high-ticket opportunities with ease. Spoiler alert: it's NOT about working harder—it's about working smarter (and leveraging LinkedIn & PR to do the heavy lifting for you). If you're tired of hustling for every dollar, constantly launching, or feeling like you have to be “everywhere” to make an impact—breathe easy. There's a better way. A way that brings in premium clients, lucrative deals, and major media opportunities—without burnout.   #GoodGirlsGetRich  We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.   Episode Highlights: The BIGGEST mistake women entrepreneurs make when pricing their services (and why you're probably undercharging!) Why low-ticket offers keep you stuck in hustle mode—and how to shift into high-ticket success How to position yourself as the go-to expert on LinkedIn—without posting 24/7 The She's LinkedUp method for attracting high-ticket opportunities—without chasing clients How PR and media visibility can help you land speaking gigs, board seats, and premium clients The simple strategy my clients use to reduce hustle, increase profits, and finally create ease in their business High-Ticket Success Starts with Positioning—Not Hustling Too many women spend way too much time focusing on selling low-ticket offers, thinking they need volume to be profitable. But the real secret? Premium, high-ticket opportunities change EVERYTHING. It's NOT about overcharging—it's about creating transformational offers that allow you to deliver massive value without burning out. It's NOT about working harder—it's about attracting the right opportunities that pay you what you're worth. It's NOT about constantly launching—it's about building relationships that lead to premium clients, speaking gigs, and high-profile media features. The shift starts when you package your expertise into premium services that position you as a high-level consultant, strategist, or advisor—not just another service provider. And guess where most high-ticket deals happen? Not on Instagram. Not in your email list. They happen on LinkedIn. Why LinkedIn is the #1 Platform for High-Ticket Opportunities Most people think LinkedIn is just for job seekers. But here's the truth: LinkedIn is the most powerful networking tool for high-ticket deals, premium collaborations, and thought leadership. If you're an entrepreneur, coach, consultant, or expert looking to: Land $10K+ contracts instead of chasing $100 sales Attract decision-makers and top-tier clients—instead of cold pitching and hoping for the best Get referrals, board seats, and speaking opportunities—without posting content every day Then it's time to make LinkedIn your secret weapon. FACT: The biggest opportunities don't come from random social media posts. They come from relationships. And LinkedIn is the BEST place to build those relationships with the RIGHT people. In She's LinkedUp, I show you exactly how to: Optimize your LinkedIn profile so high-ticket clients see you as the expert (not just another connection) Get in front of decision-makers without spending hours posting content Build a pipeline of referrals and inbound opportunities (so you're not constantly chasing clients) Land media features and podcast interviews that instantly boost your credibility The best part? You don't need to be online all day, creating content or DM'ing hundreds of people. It's about working smarter—not harder. PR & Media: The Ultimate Shortcut to High-Ticket Credibility Want to fast-track your authority and get high-paying clients to come to YOU? Get featured in the media. Here's why PR is a game-changer for high-ticket success: Instant Credibility – When you're featured in outlets like Forbes, NBC, or Entrepreneur, your perceived value skyrockets. Massive Visibility – Instead of hustling for leads, PR puts you in front of thousands (or millions) of the right people. Authority Positioning – When the media endorses you, you no longer have to "sell" yourself.  You become the sought-after expert. Think about it—would you rather:  ❌ Hustle for 100 clients at $100 each?  ✅ Or land ONE premium client at $10,000+ because they saw you featured as an expert in the press? PR magnifies your LinkedIn strategy. It's why I teach both inside She's LinkedUp—because when you combine LinkedIn networking with PR visibility, you become unstoppable. She's LinkedUp: The 2025 Upgrade is Here! We've completely reimagined She's LinkedUp for 2025, and I couldn't be more excited! If you're ready to create: A high-ticket, ease-filled business that pays you what you're worth Opportunities that come to YOU instead of chasing clients A magnetic personal brand that gets you booked for speaking, media, and premium consulting Then I'd love to chat! DM me on LinkedIn or Instagram with "I'm ready", and I'll send you all the details. No pressure, no hustle—just a real conversation about how we can get you into the next level of success. Loved This Episode? Let's Share the Wealth! If this episode resonated with you, screenshot it and tag me on LinkedIn or Instagram so I can reshare your post and get YOU more visibility! Know someone who's ready to ditch the hustle and step into abundance? Share this episode with them! This is how we lift each other up and build businesses with ease. I can't wait to hear your biggest takeaways! Your high-ticket, no-hustle business is waiting for you. Let's make it happen.  MAGICAL QUOTES FROM THE EPISODE: "Reducing the hustle doesn't mean reducing the impact—it means positioning yourself for the right opportunities that pay you what you're worth." "Your biggest opportunities won't come from random social media posts. They come from relationships—real connections with decision-makers who can say YES." "If you're not standing out, you're invisible. And invisible businesses don't get clients. Visibility is non-negotiable." "High-ticket success isn't about overcharging—it's about delivering at a premium level so everyone wins, including YOU." Resources Mentioned In the Episode: Connect with me on LinkedIn: Karen Yankovich Follow me on Instagram: @karenyankovich Learn more about the She's LinkedUp: Reignite & Rise Up Program – Launching March 2025. DM me READY to be the first to know when doors open! If this episode fired you up, share it with a friend who needs to hear it. Tag me so I can shout you out, and let's rise together. Because when women rise, we ALL rise. See you next time—until then, go be unstoppable! Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

Do you want to know the difference between marketing and PR? Marketing is when you say something nice about yourself; PR is when other people say nice things about you. Jenna Guarneri is the founder of JMG Public Relations and author of the bestseller "You Need PR." In this episode, she shares DIY PR tactics that help founders establish themselves as experts, attract customers, and raise their profile with investors — without spending a fortune on an agency. If you've ever wondered why reporters never get back to you, we cover that, too. Key takeaways from this episode: ✅ Why PR comes before PMF in the startup playbook ✅ The biggest PR misconceptions founders have (and how to avoid them) ✅ How to craft a media pitch that actually gets responses ✅ DIY PR strategies for building credibility before you hire a firm ✅ The right way to engage with journalists without being ignored ✅ How PR can help secure funding and drive startup growth If you're trying to take control of your PR strategy and attract positive attention, listen in. RUNTIME 31:28 EPISODE BREAKDOWN (1:52) How Jenna sets client expectations on what PR can and cannot accomplish. (5:14) Key signals that indicate an early-stage startup is ready to hire outside PR. (6:41) “The founders usually are amenable to PR and doing media interviews. It kind of comes with the territory of being a founder.” (7:59) How to get started with DIY PR by sharing thought leadership that creates value. (11:35) “PR should be done at the very beginning, right from the very start.” (12:20) The right way for stealth startups to approach PR. (13:02) The top reasons why reporters ignore pitches — and how to avoid them. (15:21) Crafting a news hook that genuinely engages journalists. (17:33) How your world changes when PR starts working. (18:50) “Effective public relations will drive the business in a number of ways.” (20:50) How to interview and vet a PR firm before making a commitment. (22:46) PR is a long game: “We can't work miracles in three months.” (25:22) Why using ChatGPT to pitch reporters is a terrible idea. (27:42) “Content creation does take a lot of time, a lot of energy, but it goes a long way really quickly for brand awareness.” (30:14) The one question Jenna would have to ask before hiring a PR firm. LINKS Jenna Guarneri JMG Public Relations You Need PR SUBSCRIBE

Welcome to Good Girls Get Rich! I'm your host, Karen Yankovich and let me tell you—this episode? It's a little bit of a Jersey girl rant, but you are going to love it. This is your WAKE-UP CALL, because 2025 is the year we stop playing small, my friend. If you've been hustling, grinding, doing #AllTheThings, and still feeling stuck—this is for YOU. You deserve clients who pay you what you're worth. You deserve to be seen as the expert you already are. You deserve money that flows to you with ease—not burnout. And that's exactly what we're diving into today.   #GoodGirlsGetRich  We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.   Episode Highlights: Why women entrepreneurs are feeling more exhausted than ever (hello, social media treadmill!) The secret to getting off that constant content hamster wheel. Why lowering your prices or taking on draining clients is NOT the answer. The mindset shifts you need to break through that income plateau. My proven 3-part formula for wealth with ease: High-Ticket Offers + LinkedIn Positioning + Media Visibility. Why LinkedIn is still THE goldmine for women ready to level up. How PR accelerates your wealth and magnetizes high-value clients straight to your inbox. This Is YOUR Year to Rise Up I've been there. I've done the hustle, I've hit the burnout wall, and I've wondered, “Is it me? Am I not cut out for this?” Spoiler alert: It's NOT you. It's the system. And it's time we break it. What worked in 2019? It's not working in 2025. The women I work with are winning because they've shifted. They've built high-ticket offers that allow them to serve at their highest level. They're showing up powerfully on LinkedIn, not just posting for the algorithm but making real connections. And they're leveraging PR—getting featured on podcasts, in media, and on TV—to elevate their authority and attract dream clients. My Signature Wealth with Ease Formula: High-Ticket Offers – Stop undercharging. Serve fewer clients, overdeliver, and build wealth without burnout. LinkedIn Positioning – It's not about posting every day. It's about positioning yourself as the go-to expert and building strategic relationships. Media & PR Visibility – When you're featured in the media, your credibility skyrockets. Dream clients come to you ready to invest. Ready to Stop Playing Small? This is just the beginning of a special series leading up to the relaunch of my She's LinkedUp: Reignite & Rise Up program in March 2025. If you're ready to finally step into your power, send me a DM on LinkedIn or Instagram with the word READY, and I'll make sure you get all the details as we roll them out. Because when women have money, the world changes. And this? This is your year. Magical Quotes from the Episode: Karen Yankovich "You are not the problem—you are the solution." "High-ticket offers + LinkedIn positioning + media visibility = wealth with ease." "When women rise, we all rise. When women have money, the world changes."   Resources Mentioned In the Episode: Connect with me on LinkedIn: Karen Yankovich Follow me on Instagram: @karenyankovich Learn more about the She's LinkedUp: Reignite & Rise Up Program – Launching March 2025. DM me READY to be the first to know when doors open! If this episode fired you up, share it with a friend who needs to hear it. Tag me so I can shout you out, and let's rise together. Because when women rise, we ALL rise. See you next time—until then, go be unstoppable! Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

If you want to grow your business and establish yourself as an industry expert, PR can be a game-changer. In this episode, I chat withMeghan Ely, founder ofOFD Consulting, about how creative entrepreneurs can leverage media opportunities to build their reputation, boost visibility, and attract their dream clients.Meghan shares her own journey from being known as "the venue person" to becoming a top wedding PR expert, plus actionable strategies for shifting your brand perception, getting featured in the press, and using PR to improve your SEO.We also discuss:✨ How to position yourself as the go-to expert in your field✨ Why content and visibility are key to rebranding yourself✨ How PR can help you book more clients and increase credibility✨ The biggest mistakes business owners make when trying to get pressWhether you're pivoting your brand or looking to build your media presence, this episode is packed with insights you won't want to miss!

 Want to scale your business and increase revenue, but not sure where to start? In this episode of Social Media Decoded, I'm taking you behind the scenes of a real client success story—how we helped a business triple their revenue using a strategic mix of organic marketing, PR, social media, and paid ads. If you're struggling with marketing, feeling stuck in your business, or wondering whether hiring a marketing agency is the right move for you, this episode is a must-listen! What You'll Learn in This Episode: ✔️ The exact strategies we used to 3X a client's revenue ✔️ Why brand positioning and messaging are crucial for sales ✔️ How PR, influencer marketing, and content strategy build trust ✔️ The power of social media & paid ads to drive consistent leads ✔️ Why working with a marketing agency is a game-changer for growth About Thames Media Solutions We're the Jane of all trades when it comes to marketing. Our agency helps businesses scale by handling everything from: ✅ Social media management & content strategy ✅ Influencer marketing & brand partnerships ✅ PR & media outreach ✅ Paid advertising (Facebook & Instagram ads) ✅ Brand audits & marketing strategy execution If you're ready to take your business to the next level, book a free strategy call today →HERE Who This Episode Is For: Business owners who want better marketing results Entrepreneurs feeling stuck in their revenue growth Brands looking for done-for-you marketing services Anyone curious about how a marketing agency can help them scale Resources & Links Mentioned:

Carrie Hill, Chief Architect of CHill Consulting Agency, takes us on her journey to entrepreneurship—from discovering her innate talent for storytelling to building a boutique PR firm. As a publicist, brand manager, and content creator, Carrie shares how she uses her expertise to elevate her clients' brands through authentic and impactful narratives. Tune in for a conversation around: How PR stands apart from marketing and sales by creating genuine human connections through the “why” behind the “what.” The power of earned media versus paid media, and how authentic storytelling builds trust and long-term engagement. The story behind Empowered, an eight-week program Carrie co-founded to help single mothers transition from welfare to sustainable careers. -- The Midnight Founders Podcast is powered by RevRoad and CB Vault.   

On the podcast today I'm chatting with Will Hart about the launch of PRmoment Leaders 3rd semester, from late Jan to April 2025.We also talk about the PR agency market currently and where it's at after an eventful 2024.Before that, the breaking news is that the PRmoment Awards final entry deadline is the 17th January. Don't miss the opportunity to create proof points of the quality of your agency's work.Thanks so much to the PRmoment Podcast sponsors the PRCA.2 mins Will reminds us about what PRmoment Leaders is all about?5 mins What are the challenges faced by PR agency directors currently - the people who are likely to be the future leaders of their businesses.“They are too time poor… delegation is an important theme for these people.”“A  PR agency's greatest strength is also its greatest weakness. People often work down a level because they are so great at individual relationships, clients don't let them go. They get trapped in their client relationships."“There is an ongoing experiment in optimising hybrid working.”“Everyone is dealing with huge ongoing disruption and change. And the pace just gets quicker.”9 mins Will, through PRmoment Leaders, has a unique perspective on the PR agency market atm:“One huge difference I see is the difference between the independent agencies and the holding company firms.”“From the people we have in our cohort, you've got to feel positive about the new business environment.”Here's the link Ben Smith mentioned to the show with Warren Johnson on a previous PRmoment Podcast.14 mins Will talks about PR agency talent trends.17 mins Will talks us through the Masterclass speakers for the third semester of the agency cohort of PRmoment Leaders. More info about this semester here.1. Jonathan Hughes Edelman, EMEA COOHow to create and lead a PR agency in a constant state of evolution2. Jonny Bentwood Golin, global head, data & analyticsWhy data storytelling matters and how to do it well3. Charlotte West, Lenovo, VP global corporate commsFuture-proofing the agency/client relationship4. Howard Jones, Telecoms sector, comms directorWhat is the role of earned media in today's integrated world?5. Jo Patterson. Zeno London, managing directorPR agency governance. Not as boring as it sounds6. Adrian Ma, Fanclub PR, founder and managing directorWhat's the point of purpose (when almost everyone is doing it)?22 mins Will talks about PRmoment Leaders In-House programme for the second semester of PRmoment Leaders:1. Caroline Fisher, ASICS, comms director How PR is taking the lead in integrated campaigns2. Sheeraz Gulsher,People Like Us & Braver, founderHow to improve the diversity, inclusion and retention of PR teams3. Marsid Greenidge. Vesuvius, group head of commsPR and Internal Comms - how does the relationship work best?4. Richard Baines, The Amber Group, founder & directorHarnessing personality types for team success5. Sian O'Keefe, FMCG comms directorHow to build and maintain great agency partnerships

Let's start creating the life you want right now. Amanda Delosa is a wife, mom, and entrepreneur. She's worked in media and communications in the world of politics before moving on to start her own PR agency, Yellow Panda. She loves working with young founders, helping them grow their brands online. There's a difference between having the desire for something versus working towards something and actually achieving it. When you free yourself from outside expectations and decide to put the work in, you can have the life you really want. In this episode, you will learn about: Amanda's educational background and what led her to the world of PR. How PR is a challenging industry for Amanda (and why that's a good thing). One thing you can do today to start creating the life you want. The power of manifestation and how to put it into overdrive. What to do when you feel like you're falling behind in life. Amanda's tips for living an integrated life and how she maximizes her time. The big changes Amanda made to shed her old self and find her strength. Where the best lessons come from and how to embrace them. Why support is so important for making your vision a reality. What it means to be a wild woman: Someone who prioritizes themselves and acknowledges what a gift it is to others.   Check out The Pink Skirt Project, happening June 12, 2025 in Kelowna, BC, Canada.    Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. Connect with Amanda: www.instagram.com/amandapandadelosa www.yellowpanda.com.au Connect with Renée: @renee_warren @we.wild.women www.reneewarren.com

Episode Summary:New research from WE Communications and USC Annenberg Center for Public Relations finds communication professionals who frequently use AI are more excited to come to work. In this episode of PR Future, host Fred Cook is joined by Lindsey Bastani and Michael Sullivan from WE Communications to discuss the impact of AI in the PR industry. The study tracks evolving perceptions and use of AI tools among PR and communication professionals over the past year. Bastani and Sullivan share insights on how AI boosts job satisfaction and perceived value, as well as the strategies needed to foster a culture of AI adoption. Looking ahead, the study points to the rise of more specialized AI applications tailored to the unique needs of PR professionals, signaling the technology's transformative potential for the industry.Episode Guests:Lindsey Bastani, EVP, Technology, WE CommunicationsMichael Sullivan, VP, Strategic Insights, WE CommunicationsDescription:This episode is grounded in a year-on-year study showing communicators are now more familiar with AI's capabilities and key use cases, including content creation, data analysis, and media landscape research. The conversation also highlights the importance of senior leadership in fostering a culture of AI adoption, learning, and experimentation, as this leads to increased job satisfaction and value perception. Despite initial concerns, communicators are now more confident and see AI as a tool to enhance, rather than replace, their roles. The discussion also touches on the need for training and the potential for AI to streamline tasks and improve efficiency.Highlights:Discussion on the changing perceptions of AI within the PR industry over the past year [1:21] Strategies for creating a culture that encourages AI adoption, including leadership support and employee autonomy [5:32]How PR professionals are using AI to create content, analyse data, and research the media landscape [8:51]Importance of developing AI skills and expertise, especially for new / young professionals [13:07]Decreased concern and untapped use cases, particularly enhancing media relations [15:58]Future predictions, including the rise of more specialized AI tools tailored to communicators' needs [24:04]Advice for students and professionals on incorporating AI into their work [28:39]Resources:Energized by AI: How Technology is Changing Communicators' Relationship to Work - we-worldwide.com/energized-by-aiUSC Center for PR research reports - https://annenberg.usc.edu/research/center-public-relations/center-public-relations-research Host:Fred Cook (@fredcook), Chairman Emeritus of Golin. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public RelationsExecutive Producer: Ron AntonetteProducers: Marshall Winfield and Isadora Binder-Helenchilde Follow us: @USCCenterforPR (BlueSky, X, Facebook, Instagram, TikTok, YouTube, Threads)  Connect on LinkedIn: https://www.linkedin.com/company/usccenterforprNewsletter: News from the USC Center for Public RelationsVisit our website: https://annenberg.usc.edu/research/center-public-relations A production of the USC Annenberg Center for Public Relations at the University of Southern California.

Culturally relevant communication is powerful, especially when it's created with knowledge, empathy, and solidarity. In this episode, Melissa talks to Gabriel Reyes, the president and founder of Reyes Entertainment about his new book and efforts to inform and educate the industry pros about the need for cultural competence.About Gabriel:Gabriel Reyes is considered one of the pioneers of Hispanic marketing in the Entertainment Industry. He has led Reyes Entertainment, a boutique PR agency based in Hollywood for over two decades. In 2023, Reyes was honored by the Public Relations Society of America L.A. Chapter (PRSA-LA) with its Sunrise Honors Award in recognition of his work promoting Diversity, Equity, and Inclusion in the Public Relations field.Follow Reyes Entertainment on Facebook.Follow Reyes Entertainment on Instagram.Follow Reyes Entertainment on X.Follow Gabriel on TikTok.Topics covered:- The importance of cultural competence for communicators- The state of U.S. media- Defining implicit bias- How PR pros can elevate marginalized communities- How communication professionals can make a positive differenceResources mentioned: - Reyes Entertainment- "WOKE: A Cultural Competence Guide for Communicators"- "The Bronze Screen: 100 Years of the Latino Image in American Cinema"- Race Forward- "The Sum of Us: What Racism Costs Everyone and How We Can Prosper Together"- “Smart Talk: Public Relations Essentials All Pros Should Know”- MVW Communications

In this episode, Becky talks to Leah Paulos—Founder of Press Shop PR and Book Publicity School. Listen as Leah shares her advice for navigating book publicity, explains how authors can find their audiences, and outlines strategies for breaking through the noise to get as much media attention for a book as possible. During the episode, you'll learn: About Leah and her work in the world.The types of authors Leah supports and works with at Press Shop PR and Book Publicity School.Whether or not it's possible to tell if a book is going to be a big success in the media.How authors can navigate a book launch during an election year like 2024.What Leah might avoid or seek out when it comes time to decide on a release date for a book that's being published during an election year.Tips for authors to break through the noise of the media when everyone's attention is scattered. The kind of promotion an author can expect from a publisher.The connection between publicity and book sales.How PR can help people with more than just selling books.How Leah has seen PR shift over the years and what has remained the same. Why authors should be paying attention to other experts and books in their field. An exercise for crafting a good email subject line.Don't forget to check out our show notes, which include action steps and resources.Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she goes it alone to share her thoughts and insights on key topics of the day in solo shows. Today is a Solo Show with your host, Lee Caraher. What you will learn in this episode: Why PR takes so long The role of Public Relations How PR is different from advertising and marketing What the timeline looks like to see results with PR and media relations How PR and strategic communications can create lasting results for your business if done correctly Resources: Website: https://leecaraher.com/ Website: www.double-forte.com Instagram: https://www.instagram.com/leecaraher/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher  

The first episode of our series "How PR is Promoting AI" features Chris Hook, Senior Group Director of Communications and Marketing at Cadence Design Systems. Chris describes how he tested the messaging for the launch of the first AI powered supercomputer for design. Chris also shares how communicators can effectively tell stories about AI being used in products and services.

In this episode, John Hewitt joins On Top of PR host Jason Mudd to discuss three ways franchisors can use PR to grow their company. Guest:John Hewitt is a renowned entrepreneur who has made a significant impact in the business world through his innovative ideas and strategic thinking. He is best known for his success in the tax preparation industry, having founded two of the largest tax preparation companies in the U.S.Five things you'll learn from this episode:1.  How to use PR to build your credibility2.  How PR efforts can MAKE you money3.  The mindset needed to take advantage of PR opportunities 4. Where to start when looking for PR opportunities5.  Why maintaining relationships with journalists is important Quotables“Part of what a leader has to do is have a somewhat rational goal and be able to sell that goal.” - John Hewitt“You need a rival to inspire people and show them the path that you're on.” - Jason Mudd“PR creates that brand name, and it creates support from the local community.” - John Hewitt“We often call this newsjacking. That's the term we use for when something's happening in the news, and you twist it or position it to your benefit.” - Jason Mudd“If you get to start all over again and you don't do it much better, then you're an idiot.” - John Hewitt“Building relationships with people and not rushing into relationships but just building them slowly over time is important to public relations.” - Jason Mudd“I've gotten more comments when I've provided substantive commentary and expert, helpful advice when I'm quoted in the news.” - Jason Mudd“How can someone do business with you if they've never heard of you.” - Jason Mudd“Happy successful franchisees, that's our mantra. If franchisees are happy and successful, you can't stop growing by leaps and bounds. If they're not, you can't grow.” - John Hewitt“There's nothing more fun than changing and improving lives.” - John Hewitt  If you enjoyed this episode, would you please share it with others and leave us a review?About John HewittJohn T. Hewitt is an American entrepreneur and founder of Jackson Hewitt, Liberty Tax Service, and Loyalty Brands. Together these companies account for approximately 10,000 tax preparation and business services franchises in the USA and Canada. In addition, Hewitt is a pioneer in the development and use of specialized tax-preparation software, which is now the industry's standard practice.After leaving Jackson Hewitt in 1996, John decided to launch a new company that would be the vehicle for further marketing and brand development innovations, Liberty Tax Service. The new company initially focused its operations in Canada. Liberty Tax Service was launched there when Hewitt purchased a Canadian tax company on September 1, 1997. The new concern achieved a huge measure of success by opening more than 4,000 offices in North America by 2012 which made it the fastest-growing major tax-preparation company in history. Liberty Tax Service is best known for the costumed "wavers" dressed as the Statue of Liberty used in front of offices across the country. Hewitt left Liberty Tax Service in 2018 and founded LoyalSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessPR can absolutely transform your business and life through the power of positioning and visibility. Getting your expertise in front of the right eyes can mean sales, investors, awards, invitations, recognition and so much more. But it has to be done the right way. No one trusts those pay to play Forbes feature opportunities they get in their request inbox, so why would the reader trust the sponsored article that comes from those. Even Forbes 30 under 30 lists have been under fire for just how exactly some people made it on there. So here on the Small Business PR Podcast we're all about leading with transparency, authenticity, and value, which is exactly how you're going to land media features that are ACTUALLY trusted and respected. I'm tired of business owners getting scammed 20k on agencies that don't deliver, so in today's episode we're going back to the basics and covering:-What is PR and how will it help your business-What PR scams you should watch out for-Should you invest in PR, marketing, or ads-How PR will immediately improve SEOResources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet's connect on Instagram

In this episode of The Bookkeepers' Podcast, we spoke to PR expert, Jo Swann who sheds light on the power of Public Relations (PR) for entrepreneurs and small businesses. We explore how PR goes beyond advertising to create meaningful connections and communicate effectively with audiences. Jo explains: - The concept of Launch PR, which focuses on telling the story behind why someone launched their business, providing opportunities for media coverage. - The role of media in shaping public perception and how it can be used to enhance credibility and establish authority. - How PR can help in client acquisition, not just through direct exposure, but also via backchannel conversations and word-of-mouth referrals. - How to use PR to amplify one's authority by sharing published articles and celebrating unique stories. In this discussion we also tackled a controversial topic: paying for PR or awards. We share strategies for effective storytelling and preparation for media interviews, emphasising the importance of reflecting on past achievements. Finally, we discuss how PR agencies work with clients, starting with creating a media bio to understand the client's story, passions, and purposes, then matching them with relevant media opportunities. Tune in to learn how to leverage PR to boost your business's visibility, credibility, and client base. About us We help bookkeepers find clients, make more money and build businesses they love that work for them. We're raising the profile of the bookkeeping profession and bookkeepers worldwide. Whether you're a bookkeeper or accountant wanting to grow your own business to have the flexibility for your life, and your family, come and join us. Join our FREE Facebook community, The 6 Figure Bookkeepers' Club, to experience this revolution for yourself. Connect with us at 6figurebookkeeper.club ----------------------------------------------- Quiz Are you 6 figure ready? Find out at 6figurebookkeeper.scoreapp.com ----------------------------------------------- Courses Find out about how we can help you at 6figurebookkeeper.com/bookkeeper-courses ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Find out more at: https://www.xero.com/uk/campaign/new-partner-programme/?utm_source=6FB&utm_medium=podcastnotes&utm_campaign=Q2 ----------------------------------------------- The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast. ------------------

Solitaire is a renowned sustainability expert who works with some of the world's most influential organizations. She is co-founder and Chief Solutionist at Futerra and trustee of the Solutions Union. In 2023 she was named ‘Agency Lead of the Year' at Adweek's Sustainability Awards. Her popular TED Talk, Forbes column and most recent book – The Solutionists: How Businesses Can Fix the Future – are available online.Resources from this episode:Learn about Futerra's projects, including climate campaigns, sustainability training for businesses, and products incubator. Watch Solitaire's 2021 TED Talk:  Are ad agencies, PR firms and lobbyists destroying the climate?Check out Futerra's web series, Solutions House. The series includes debates, presentations, and workshops — all with the motto of “Answers Only.”Read Solitaire's latest book, The Solutionists: How Businesses Can Fix the Future, and her previous book, The Happy Hero: How to Change Your Life by Changing the World.Follow Solitaire's column in Forbes. PR & Climate must reads:How PR companies hurt the climateFormer PR executive Christine Arena's 2023 congressional testimony ”Clean creatives” campaign pushing PR firms to fire their fossil fuel clientsFossil fuel companies are paying influencersThe House Natural Resource Committee's hearing about the role of public relations firms in preventing climate actionRelated episodes:Hollywood screenwriter and producer Scott Z. Burns on making climate change central to storytellingLake Street Dive on music, activism, and braveryHow to green any job with Project Drawdown's Jamie Beck Alexander***

Peter Reitano is a founder, operator, and investor with 15 + years of experience in the consumer brand and advertising world.Deeply passionate about all things that enable meaningful connections & better health. In addition to leading several businesses through periods of high-growth and acquisition, Peter sits on multiple boards, has a successful fundraising track-record, international exposure and transaction experience.In This Conversation We Discuss:[00:00] Intro[01:13] What are Mojo products?[02:04] How Peter got started in the industry[04:21] Next step: Acting on the idea you have[06:40] Mojo's go-to-market strategy[08:16] Broad targeting vs narrow targeting[09:26] Copy and creative drives results[09:58] Budget allocation for customer acquisition[11:58] Sponsor: Electric Eye electriceye.io/connect[12:56] Sponsor: Shopify shopify.com/honest[14:38] Sponsor: Sendlane sendlane.com/honest[16:04] Blending paid and organic strategies[16:53] How PR helps in retargeting [17:32] Mojo's content play[18:27] Launching a brand in a “controlled” category[21:24] Challenges of CBD brands[22:42] Peter's history in agencies and Academy[26:58] Agencies should at least try to launch a brand [28:25] Where to support Mojo[28:47] Where to support AcademyResources:Subscribe to Honest Ecommerce on YoutubeMushroom gummies boosting focus, productivity, mood & energy mojo.shopContent agency built for strategic performance madebyacademy.comProvides psychedelic support to better the well through science, education, and products gwellamushrooms.comConnect with Peter linkedin.com/in/peterreitanoSchedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

I'm honoured to have Erin Huckle joining me on the podcast this week. Erin Huckle from Chuckle Communications is in the business of raising the profiles of businesses and leaders through proactive public relations (PR), amazing award entries and compelling written content. After 20 years in PR, writing and communications, Erin is now an award-winning award writer, who loves helping clients claim their place in the spotlight. With a career spanning roles in the UK and Australia, Erin has worked in publishing, tourism, events and technology, and now loves being her own boss from home in Wollongong. In this episode of The Debra Shepherd Podcast, Erin shares her business story. We talk about how business owners and entrepreneurs can use PR and awards to raise their profile, build thought leadership and grow their businesses.   YOU'LL LEARN The story behind Chuckle Communications. Why flexibility and creativity are critical during times of change. How PR comes back to storytelling and connection. How every business has a story to tell. Erin shares tips on how to get clarity on your business stories. The relationship between PR, sales and marketing. Why entering business awards builds trust, credibility and thought leadership. The benefits that come with the award application process. The importance of time and energy management as a business owner. Erin shares her definition of success and her self-care practice that involves focusing on doing small things.   LEAVE A REVIEW ON APPLE PODCASTS If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released.      SHOW NOTES   Get all episode show notes here:   www.debrashepherd.com.au/debra-shepherd-podcast     CONNECT WITH ERIN Instagram @chucklecommunications www.chucklecommunications.com   CONNECT WITH DEBRA  Instagram @_DebraShepherd   www.debrashepherd.com.au 

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessThey say the definition of insanity is doing the same thing over and over again but expecting a different result. And if you haven't landed the number of features, media placements, and coverage that you dream of accomplishing for yourself–this episode is for you.Today, I'm breaking down the 3 reasons why your PR efforts are not working. If you've tried to pitch your way into news segments, magazine articles, or podcasts to no success, this episode is a great place to start if you want to start seeing your story and your business in your favorite publications ASAP.Tune in as I break down the 3 biggest PR mistakes business owners and entrepreneurs commonly make. I'll also share what to do instead so you can start seeing more media opportunities open up for you. Whether you've tried reaching out on HARO, sent a couple of DMs to journalists on Instagram, or have just dreamed of one day seeing your business featured on Oprah, Allure, or any major publication… the tips I share in this episode will help you kickstart your PR efforts like a pro.Topics We Discuss in this Episode:How to troubleshoot and improve your pitchesHow to start seeing PR opportunities all year roundWhy you shouldn't rewrite an entire pitch to land more pressWhy knowing relevant news and seasonal trends is importantWhy every “no” is an opportunity to turn it into a “yes”How PR and media coverage helps you serve more peopleWhy learning great PR pitching practices is a $10,000/hr skillResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free!I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free!

Are you an artist or entrepreneur looking for world-class public and media relations expertise? Look no further than Brian Scott Gross!Brian Scott Gross is the Founder and President of BSG Public Relations. Now in its 21st year, BSG Public Relations takes a precise and strategic approach to promoting all facets of entertainment. An efficient and motivated staff handles everything from intricate details of executive publicity to positioning their clientele within compelling and effective media campaigns, street marketing teams, and creative marketing efforts. BSG PR works to broaden and help brand their clientele. They look to broaden and brand artists, companies and products.BSG Public Relations handles all avenues of communications, bringing a studied approach to marketing with creative solutions that furthers the message and the image of their clients. Multi-level publicity campaigns combined with knowledge and background in every facet of entertainment media and communications, and most importantly, always putting the client first.Brian has been in the service of media and public relations for over 28 years. He has been employed by companies such as Def American Recordings, Warner Brothers Records, Reprise Records, Elektra Entertainment Group, Vivid Entertainment Group, and such organizations as The Lollapalooza Tour. His background includes all facets of public and media relations, working with some of the largest businesses, celebrities and music acts in the world. Brian Gross was an Executive Producer for Reality-X: The Search For Adam & Eve.On this episode, Brian recalls his start in the music industry at Def American Recordings, Warner Bros and Elektra while he was in high school.Key Points and Time Stamps:[00:03:31] - Why having no Plan B helps accelerate your career growth and mindset[00:06:30] - Debunking PR job myths - crisis media and give attention to clients[00:08:27] - Do PR companies encourage their clients to portray a certain dating image?[00:09:58] - 3 key elements for branding and communicating your message[00:12:30] - The challenges of having corporates, businesses and organizations as clients[00:13:25] - How PR helps coaches, consultants and digital entrepreneurs[00:15:07] - Media and interview coaching [00:15:31] - How social media has changed the public relations industry[00:17:33] - Cultural differences in working with global clients[00:18:19] - Relationship-building in the entertainment business[00:19:43] - Why musicians go broke[00:22:45] - Brian's participation at a North Korean marathon[00:26:43] - Work-life balance[00:28:10] - Writing about a client and their work as a publicist[00:29:18] - How to establish if you are an artist or have that potential in you[00:29:53] - The impact of viral videos and publicity[00:30:30] - The criteria for enlisting the services of a publicistConnect with Brian:Website: https://bsgpr.comLinkedIn: https://www.linkedin.com/in/bsgprTwitter: https://twitter.com/bsgprConnect with me:FacebookInstagramLeave a rating and a review:iTunes: https://podcasts.apple.com/us/podcast/public-and-media-relations-for-artists-and/id1614151066?i=1000613382536Spotify: https://open.spotify.com/episode/4eUyxKY6pgWwIpepqP3hY9YouTube: https://youtu.be/gpMhldnxmH4

As mom business owners, we juggle both our businesses and our families.  While the business experts abound, who can we look to as a guide for modern parenting problems?Today's moms, dads, and caregivers face many more difficult, complex challenges than generations past.  What if you had a modern, go-to play book on how to address almost any parenting challenge for children of all ages?  My guest Marjie Hadad's new book "The Power of PR Parenting:  How to Raise Confident, Resilient, and Successful Children Using Public Relations Strategies" is just that.The Power of PR Parenting offers a fresh approach to parenthood based on the experience and perspectives of Marjie Hadad, a global public relations expert who used her professional skills to raise her now three grown children. In addition to personal and professional stories of success and hiccups that we can all learn from, the book (and workbook available free via QR code in the book) offers parents (and anyone who works with kids) step-by-step, practical advice and exercises on how to use public relations strategies as well as their own superpowers to instill self-esteem and help their kids to do and be their best.Marjie has been a global public relations executive for 30 years, 25+ of them as a working mom using her professional expertise to raise her now three grown, multicultural, dual citizen children. PR Parenting worked for Marjie. She hopes it works for today's as well as future generations of parents of toddlers to teens too.In this powerful and informative interview, Marjie and I discuss:How to bring your super powers from work/business to your family life and teach them to your children whether they are good at them or not doesn't matter. They will learn to adopt and use them in their own way.How to identify/access, problem solve, and execute – no matter what situation you are in How PR skills are universal to all professionsThe importance of preparationThe power of positive reinforcement – instead of telling someone what they are doing wrong, tell them what they are doing right, How to take control and decide how you are going to feel – look for the people who bring the sunshine and surround yourself with people who lift you up How to learn to source from within to find your superpower and realize it is unique and amazingThe importance of self-care and how to claim time for yourselfTips for moms working from home and having an online businessHow to Connect with Marjie:The Power of PR Parenting website Instagram| Facebook | Youtube | AmazonLet's connect!

Mickie Kennedy founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area. Here's what we covered on the episode: Goals of a Press Release  There are many different types of strategic press releases, and one of them, Mickie says, is researching your industry for blind spots; otherwise, you have a press release that doesn't result in anything How Mickie and his team helped a client issue a press release on a blind spot, and how they were able to issue 6 additional press releases on that same blind spot - each had articles written about them, which is the goal of a press release The articles written by media based on your press release convert very well because it's like a third-party endorsement for your company Mickie explains that these articles are a useful tool when working with leads and getting them to commit to working with you 26 years ago, Mickie graduated with a Master of Fine Arts in creative writing with an emphasis in poetry and knew he'd be waiting tables for the rest of his life, which he did for a bit but ended up being picked up by a telecom research start-up where he wrote press releases   Mickie explains why you want to craft whatever press release you're doing into a story so a journalist sees the story and can create an article from it   How PR firms tailor each pitch directly to key media outlets, which works but is very labor intensive - eReleases works with PR firms that send over their press releases, and then eReleases sends it through PR Newswire, the oldest and largest newswire of press releases which is available to journalists Mickie recommends doing both personal pitches and using a press release platform – many of their clients build relationships over time with different media outlets and email them directly and pitch as specifically as possible    If you have a good quote, Mickie says to include it in the pitch because most journalists can craft a story around a really great quote Mickie says 95% of press releases that pay to go through his service don't generate any media attention because they aren't writing meaningful releases Many start-ups do well with eReleases because they understand their unique selling proposition and tell a story – being a small company is not an obstacle; it's something that makes you more likely to get media attention Crafting a Press Release + Finding Blind Spots  When eReleases started, Mickie had an email list of about 10,000 journalists who agreed to receive press releases from him as long as it was in their niche of reporting, so Mickie would have clients come in and match them with the right editors on his list With the wire, it's an electronic distribution where journalists have a login and can look at press releases based on different filters they set Mickie explains that it's $1,200 to send a 500-word press release through the wire nationally, and all of the releases that go out through eReleases, which are substantially cheaper, also go out nationally through PR Newswire who offered to work with Mickie over 10 years ago A winning press release often isn't based on how it was written but what it's writing about – knowing that journalists are gatekeepers means you should reverse engineer what you want to announce One of the easiest ways for someone to get media attention is to produce their own data by doing a survey or study in their industry with specific and relative questions Narrowing down the data you focus on in a press release is important, but Mickie says you should build a page on your website that includes all the questions and responses because journalists will go there to see if there's a different angle to write about, and will link to your resource page Mickie says to send people to your website after they take your survey because it's a great way to get in front of more people in your industry To find blind spots, Mickie says it's good to do audits and bring in other people from your industry and ask them what gaps they feel trade publications or media don't cover well and use that as material to build out from Take Mickie's free Masterclass to walk away with strategic ideas on press releases for your business Local media is some of the easiest media coverage to get – research who covers your industry, then email them a pitch that could be about a trend in your industry and share what you're doing as a local business based on that trend and make sure to include an amazing quote Visit the eReleases website to reach out and find out more about them   Links mentioned: eReleases Website Free Masterclass: How to Build a PR Campaign Designed to Get Massive Media Coverage Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!  

Trust Signals Scott Baradell, Idea Grove   – The Sharkpreneur podcast with Seth Greene Episode 896 Scott Baradell Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.   Listen to this informative Sharkpreneur episode with Scott Baradell about his upcoming book Trust Signals: Brand Building in a Post-Truth World. Here are some of the beneficial topics covered on this week's show: - How having a dialogue about a product does not work unless your clients trust you. - Why digital and inbound marketing should be extensions of public relations. - How PR does not have to revolve only around a company's media relationships. - Why many people consume the news they want and avoid the news they don't like. - How you present yourself online determines whether or not clients will trust you and your product.   Connect with Scott: Guest Contact Info Twitter @IdeaGrove Instagram @ideagrove Facebook facebook.com/DallasPR LinkedIn linkedin.com/company/idea-grove   Links Mentioned: ideagrove.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest is Cahill Camden, the CEO of Digital Vision Media Group, an agency that helps Web3 and technology companies optimize growth. Here, he shares his thoughts on the positive things happening in the world of blockchain and how to steer clear of the hype. Later, he explains his latest startup, Press Jockey—a tool that allows businesses to get up to five times more press, with 90% less effort. Key Takeaways:- How to focus on the fundamentals in the rapidly changing Web 3.0 world.- The practical benefits of blockchain technology.- The positive developments in the blockchain world.- How Press Jockey streamlines the press request process.Episode Timeline1:34 Cutting through the hype of Web 3.0.3:40 How PR can bridge the gap between the mainstream and Web 3.0.6:17 What are some good things happening in blockchain tech that will appeal to the mainstream?8:34 What doesn't the public know about blockchain technology?13:00 Did inexperienced investors damage the crypto market?14:30 What is Press Jockey?21:30 How is Press Jockey working with journalists to make more connections?24:00 How to get started with Press Jockey for free.This episode's guest:• Cahill Camden is the CEO of Digital Vision Media Group• Sign up at PressJockey.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment! Hosted on Acast. See acast.com/privacy for more information.

Parenting doesn't come with a guidebook. If you're an existing parent or you have a new baby on the way, this conversation with Marjie Hadad will equip you with tips and strategies to help you raise strong and confident children. Marjie calls this process 'PR Parenting' and describes it in detail during our conversation!Brandon helps corporate teams boost sales performance and unleash confidence. Learn more here

Watch on YouTube In this episode, we are diving with Dina into PR and its role in shaping brands. Discussing the following: - How to make a way into international PR and be awarded by Davos Communications as the Best Woman in PR? - What challenges are in moving from in-house PR to becoming an independent consultant? - How to do PR for your own PR agency? - How to develop your personal brand? - How PR helps grow the brands of startups? - Where PR can be more efficient than advertising? - How to set the goals and measure the efficiency of PR? - The difference between PR for startups vs. big companies - The difference between media relations in USA and Europe - How to manage cross-cultural teams and communication - Recommendations for startups on doing PR - How to get into tier-1 media? - How to grow and develop media relations - Does and Don't in PR-crisis - Books & sites & blogs on PR that Dina recommends

Welcome to the PRmoment Podcast.Today we're chatting with Andrea Hartley, founder and CEO of Skating Panda about the role of communications in organisations' approach to ESG.For those of you that are not aware -  ESG (Environmental, Social and Governance) is a set of standards measuring a business's impact on society, the environment, and how transparent and accountable its governance is.Skating Panda is a social and environmental impact creative consultancy in LondonDo check out our latest free-to-attend webinar “The State of Social 2023: Channel Disruption, Influencer Growth and The Great Data Integration Challenge.”Thanks as ever to the PRmoment Podcast sponsors The PRCA. Here's a summary of what Andrea and PRmoment founder Ben Smith discussed: 2 mins What is the role of communications within the ESG strategy of most organisations?5 mins Thinking about the internal ESG stakeholders within an organisation, how do you see the role of each? Who needs to own ESG within a firm?8 mins Where is the intersection between the financial reporting investor relations part of ESG and the softer communications strategy?8.30 mins How often is the central ESG role of the PR/comms team to simply PR the ESG report?12 mins How PR and comms people can grow their ESG knowledge? Subscribe to PRmoment's weekly ESG review here.13 mins Is the PR/Comms team best placed to write a company's ESG Report?14 mins Take a look at some good ESG reports on the ESG Foundation's website.16 mins Andrea highlights the Global Reporting Initiative and Sustainability Accounting Standards Board (SASB) as ESG frameworks for you to look at.18 mins Andrea discusses the difficulties of greenwashing, ethics authenticity in the communications of ESG and purpose.“We have planetary boundaries, there are boundaries to what our planet can do and we've got to remember that”23 mins Andrea talks us why are the UN's 17 Sustainable Development Goals a useful way to understand, formulate and plan an organisation's approach to sustainability and ESG.26 mins Much of the work that PR and marketing people do has the objective of persuading people of the need to buy more stuff. To what extent can the ever-increasing demand-led consumerisation of modern society correlate with the need for us all to consume less?“The risk is to confuse increasing revenue with buying more stuff.”Here is some more information about The ESG Awards.

Lee McEnany Caraher is the founder and CEO of Double Forte, a 20-year-old national public relations and communication agency headquartered in San Francisco that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She's a straight shooter with a big laugh that keeps her out of more trouble than it gets her into. Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and nonprofits how to embrace the qualities of different generations, reduce negative interactions between people, and see the big benefits of changing the definition of loyalty from a long tenure of employment to a lifetime of loyalty regardless of employment status. Lee is active in her community, having served on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, The Marine Mammal Center, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history, which she finds useful every day—especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: How PR has risen in credibility and importance in the last 20 years. What has and has not changed in the world of PR over the last 20 years How social media has pushed communications to continuously adapt Why journalism is more important than ever, and what is getting in the way of their stories Why it is crucial for your business to have a plan in place for every worst-case scenario How the role of the Chief Communications Officer has evolved over time Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

While there are many similarities, there are also crucial differences that tie up PR and marketing to create an almost perfect communication strategy. Today, Jamie Ratermann chats with PR coach Lexie Smith, about cancel culture, communication crises, and how PR can be a long-term strategy that focuses on the credibility of your brand while also creating visibility for you.   Episode's Highlights:    Lexie's journey, why she created THEPRBAR inc & Ready Set Coach.  How Lexie defines PR  Is there such a thing as “bar PR” according to Lexie  What can you do when you get bad press  How PR and marketing complement each other    About Lexie Smith     From winning Shark Tank brands to some of Inc. Magazine's Fastest-Growing Companies in America, Lexie Smith, Founder of THEPRBAR inc., Co-Founder of Ready Set Coach, Host of the Pitchin' and Sippin' and Ready Set Coach Podcasts, has helped countless companies and entrepreneurs gain accelerated success through the world of Public Relations. With more than 12 years of PR, Marketing, and Business Development experience, serving most recently as a VP of PR, Marketing & Biz Dev at a high 8-figure industry disruptor, Smith's expertise has been featured in outlets such as Entrepreneur, Create & Cultivate, and NASDAQ, and her clients have landed top-tier coverage spanning from Forbes, Vogue and Oprah to Wired, Goop, Refinery29, and The LA Times, amongst many others. In 2019, Lexie founded THEPRBAR inc. – an online coaching platform, resource hub, and agency built to help motivated entrepreneurs, professionals, and companies expand their impact, visibility, and revenue through relationship-driven marketing and PR. Her podcast and second business venture - Ready Set Coach - soon followed in 2020.    Resources:  Either Lexie's weekly roundup: https://theprbarinc.com/newsworthy/ Listen to her podcasts: : https://theprbarinc.com/podcasts Are you looking to build a thriving business built on a strong brand message, money-making offers, and a resilient, growth mindset? Join the Marketing Mastery waitlist: https://www.jamieratermann.com/marketing-mastery Launch with certainty and excitement with this new free training! This mini-course includes 15 minutes of coaching, my 7-point launch planning guide, and a workbook to start planning your next launch: https://jamieratermann.com/how-to-launch-a-new-offer-social-media Leave a review and share it! If you enjoyed tuning in to the Limitless Podcast, we'd appreciate it if you wrote us a review. You can also share it to help other entrepreneurs expand their network and create faster business growth.  https://www.readysetcoachprogram.com/podcast

In This Episode…Host Brett Deister welcomes Andrew Ellison, a PR professional with a decade of experience working in journalism and broadcast news. Andrew talks about how the most important thing in PR is storytelling, while the ability to take in complex information and distill it down to a digestible form is also key. He discusses the pivotal roles speed and accuracy play in broadcast news, but notes that being concise and telling a story that will keep the viewer's attention is absolutely critical. Key Takeaways:· The importance of storytelling in PR· Why speed is important in the broadcast news industry· How PR agencies can help their clients get more recognition in the mainstream media· The best way to get clients is by results· The importance of having a small, concise team when pitching· The importance of great storytelling and collaboration when creating a video Episode Timeline· 01:03 - Are you a coffee or tea drinker?· 01:31 - Can you summarize your expertise?· 02:53 - As a broadcaster, what do PR pros miss when telling a story?· 05:57 - What do PR pros need to understand about telling a story?· 10:19 - How do PR agencies craft the best stories to get more clients?· 12:38 - Is it better to be short and concise when pitching clients?· 14:35 - Should you craft a story when creating strategies?· 16:57 - How do PR pros get better at storytelling?· 18:24 - How do you create an engaging video?· 21:22 - Should you sometimes scrap a video because it's not good?· 22:46 - Is a smaller team better than a bigger team for collaboration?· 23:42 - Fun question: What's your favorite golf course?· 24:44 - Where can people find you online?· 24:59 - Final thoughtsOur Guest Today:● Andrew Ellison was our guest today. Subscribe and Leave a 5 Star Review: https://pod.link/1496390646Contact Us!● If you want to get involved, leave us a comment!● Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Christina Nicholson is the Founder and CEO of Media Maven, a boutique public relations and content creation agency. After seeing countless bad pitches in her career as a TV anchor and reporter, she decided to create an agency to help business owners grow by earning media coverage without spending a lot on advertising. Last year, she launched Podcast Clout, which is a software that saves PR agencies time in building targeted pitch lists to land clients more podcast interviews. Christina's here to teach you how to create your first media pitch so that you can get featured in the media, whether that be in a podcast or a local or national television network. Tune in to learn why landing podcast interviews is one of the best ways to get publicity and grow your brand, as well as what entrepreneurs need to know about modern publicity. Plus, you'll learn what the best platform is for building relationships with journalists and other members of the media. During this interview, we discuss: 2:32 – Why Christina decided to pivot from reporting to public relations 3:50 – How PR has changed over the years + About Media Maven's mentoring program 5:43 – Why podcasts are a great place to get publicity + About Podcast Clout software 8:53 – Step by Step: How to successfully create your first media pitch 22:50 – The exact pitch Christina sent to get on Smart Passive Income Podcast for the first time 23:43 – Christina's favorite growth tool 24:12 – Her most recommended book 24:54 – How to connect with Christina Plus, a whole lot more! Resources: Media Maven The Media Mentoring Program Podcast Clout Listen to Media Maven's Podcast Christina's Pitch to Smart Passive Income Google Calendar Secrets of the Millionaire Mind by T. Harv Eker Follow Christina on Instagram Follow her on Twitter ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

In This Episode…In this episode, host Brett Deister interviews renowned content strategy and marketing expert Robert Rose about the value of trust and how it has shifted the PR industry. Speaking from his 30 plus years of industry experience, Robert highlights the opportunity for corporate storytellers to create a deeper level of trust with their audience through transparency and accountability. He notes that companies are moving away from being the "first” to share. Instead, it's all about being trustworthy and meaningful when sharing content, which is key to driving value to a brand.Key Takeaways:-The importance of storytelling in marketing-How PR has lost its way in recent years-The shift from brand storytelling to content distribution-How this has caused PR to become less effective-The opportunity for corporate storytellers to create a deeper level of trust with audiences-The difficulties brands face in maintaining trust with consumers-The importance of transparency and owning up to mistakes-The role of headlines and video in marketingEpisode Timeline01:13 - Are you a coffee or tea drinker?01:26 - Any favorite coffee brands?02:33 - Can you summarize your expertise?04:47 - What have you learned from advising over 500 companies?06:08 - Why has PR shifted from brand storyteller to journalist?09:13 - Is this shift because the journalism industry going bankrupt?11:21 - Should the journalism industry embrace "yesterday's news?"14:31 - Are PR pros always chasing trust?16:37 - Talking about the PayPal PR nightmare and trust19:03 - Is creating good content part of the trust?21:20 - Google is prioritizing visual aspects in their search23:22 - We are showing the customer what they need before they know it.24:53 - Testing out your web on yourself of loyal customers to get the right product to the right person.26:22 - What tools do you recommend?28:46 - Fun question: What is one thing people don't know about writing a book?30:10 - Where can people find you online? 30:36 - Final thoughts Our Guest Today:● Robert Rose was our guest today.Subscribe and Leave a 5-Star Review: https://pod.link/1496390646Contact Us!● If you want to get involved, leave us a comment!● Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Have you ever considered leveraging media coverage to get more traffic to your business? A publicist could help you with that, but did you know there are different types of publicity and different publicist are required to get you coverage locally, regionally and nationally? Today's guests breaks all this down into simple terms with her Do D.A.T. method. Candace Ledbetter's passion and knowledge are unmatched.    She is a PR & Visibility Strategist and owner of CNBetter Media, a multi-faceted public relations agency that provides a specialized suite of services, including media relations, content strategy, personal branding and more. CNBetter Media has served an impressive list of brands including A24, Bleecker Street, ESPN, Fox Searchlight, Disney and more!   If you're ready to learn how PR can elevate your business' visibility, hit play right now! Want to keep up with Candace? Find details here:   ►  Website: www.cnbettermedia.com   ► LinkedIn: https://www.linkedin.com/in/candaceledbetter/ Want to keep up with Traffic Sales and Profit? Find details here:   ► Podcast: https://trafficsalesandprofit.com/podcast   ► Get your FREE Traffic Sales and Profit Book here: https://freetspbook.com/tsp-book   ► Subscribe to the YouTube channel: https://youtube.com/trafficsalesandprofit   ► Upcoming Live Events: https://trafficsalesandprofit.com/events/   ► Join our FREE Traffic, Sales & Profit Facebook Group: https://www.facebook.com/groups/TrafficSalesProfit/   ► Follow us on Instagram: https://www.instagram.com/trafficsalesandprofit/   ► Follow Lamar on Instagram: https://www.instagram.com/lamartyler/   Key Takeaways   [00:00:00] Show snippet [00:00:00] Intro [00:01:01] Introduction of Candace Ledbetter [00:02:06] How publicist can get your product or service visibility in media [00:03:58] What is the press looking for in a newsworthy story [00:07:40] Last minute press opportunities [00:09:01] TSP Mastermind Invite [00:012:30] Candace Ledbetter's journey to becoming a publicist [00:18:30] How PR really works [00:21:30] The hardest part in the PR space [00:23:00] The misconceptions of PR versus marketing [00:27:00] Different types of media opportunities for people and businesses [00:33:20] What new business owners can do to get press opportunities [00:38:20] How to plug yourself into viral topics [00:40:40] The next step to getting media coverage [00:41:50] What to consider when hiring a publicist [00:51:15]  How to get in contact with Candace Ledbetter

Stella Bayles interviews Dan Flanagan, founder of the growing community interest group 'Dad La Soul'. From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul' is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & in turn helps them beat loneliness, and live happy lives. Dad La Soul attributes a lot of its growth and success down to PR, and specifically their PR & social impact report that has become popular among funders, partner stakeholders and volunteers. In this podcast interview Dan shares; - How PR has helped build their network, attract new funding and sign up volunteers - Why Dad La Soul was recently namechecked in parliament - How proving social change from PR coverage for non profits and charities is essential - How a PR report can be adapted into a heavy-hitting social impact report This podcast is essential-listening for anyone working in-house at agencies specialising in charity, non-profit or community interest movements. Its has useful tips for anyone targeting parents, and its also definitely an episode for all the dads out there! COMING SOON... The measurement webinar: 'How to prove social impact from PR results' 
Stella will be joined by data analyst and communications measurement expert Kristian Foged to find out how to prove PR efforts contribute to overall charity objectives. Whether you are trying to increase donations, source funding or attract volunteers through PR, this webinar will give you the tools you need to tell your success story. Follow Stella on Twitter @stellabayles for early sign up details. Special Guest: Dan Flanagan .

This episode focuses on how authors can seek sponsorships from corporations. Becky is joined by https://stephaniechandler.com (Stephanie Chandler)–Founder and CEO of the https://nonfictionauthorsassociation.com (Nonfiction Authors Association) and https://nonfictionwritersconference.com (Writers Conference)–who provides an in-depth explanation of what sponsorships are, how authors can find sponsors, the kind of services that sponsors will pay for, and how to decide if a sponsor is the right fit.  During the episode, Stephanie shares: About herself, her work, and her books. Why organizations want to sponsor authors. How big an author's platform or audience needs to be in order to attract a sponsor. The range of activities that sponsors will pay for authors to do.  Her advice for how authors should sift through companies that approach them for sponsorships.  How an author can successfully attract sponsorships by reaching out to organizations. Some real-world examples of sponsor agreements that she is familiar with. The range of fees that a sponsor will pay for an author agreement. Advice for deciding whether or not a sponsor is the right fit. How PR firms can be helpful for attracting sponsors.  What should be included in a sponsor pitch and how long it should be. Her suggestions for the subject line of emails that contain an author's sponsor pitch.  The increased revenue someone can expect if they start to seek out sponsorships. Her final thoughts about authors and sponsorships.  For our show notes, including action steps and resources, visit: https://weavinginfluence.com/?p=39614 (https://weavinginfluence.com/podcast/episode-96-sponsorships-with-stephanie-chandler/) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

"Everyone is trying to make a living and so they over-exaggerate the power of what they do. Not everything can be a magic bullet that makes you an overnight 7-figure business. Marketing is more like investing. If you put all of your eggs in one basket and there is problem (privacy laws, algorithm shift, etc) you're going to slow your exposure. But when you spread your content across channels, if things slow down in one area, the other areas can hold them up." - Dr Tiffany Eurich If you are doing something the same way you were doing it five or six years ago, chances are there's a better way to be doing it now." - Dr Tiffany Eurich Find it quickly: 0:00 - Intros 6:49 - Becca's marketing strategy (content) 8:10 - How to come up with topics for content 10:01 - Choosing your channels 12:00 - Turning a podcast into a blog post 13:05 - How PR fits into content strategy 16:32 - How to splinter content 18:32 - How long does it take to see traction. When to hire a PR person. 22:00 - How to stay in the know about relevant topics (for content ideas) 23:02 - Help a reporter out (to find trends) 24:02 - Biggest PR Impact (from Becca's perspective) 27:50 - What do you need to do PR (does a business need content?) 30:00 - Finding a distinct voice within your industry (how to stand out to publications) 31:31 - What is voice hacking and how to use it to figure out relevant content for your channels 35:00 - How content and ads work together 37:55 - Should you outsource your content? 39:07 - Does content need to be written? What if I'm a bad writer? 41:01 - How ads, social proof and content work together 42:35 - Does my brand need to be national to benefit from PR? Will being featured in big publications help my business? 49:00 - Reddit, Clubhouse and other types of searches 55:10 - If you're starting with nothing, do this... 58:30 - Strategies that compliment each other (such as SMS + email) 1:02:00 - One trend you're paying attention to. One trend you want people to stop. Show notes and additional resources can be found at: https://daveyandkrista.com/2023-marketing-round-table/

Christine Pietryla Wetzler is the Founder and President of Pietryla PR & Marketing, an award-winning Chicago-based growth MARCOM agency that specializes in communications strategy and media relations for packaging, CPG, and professional services clients. She also supports small and mid-cap companies on their way to going public. In this episode, we discuss the definition, evolution, and best practices for PR and how it's ultimately how you authentically relate to the public.  How PR should be your first investment as a fresh business owner because it can help you with increasing leads, awareness, and credibility while establishing your message to your audience and giving them a reason to care about what you have to say; Organic ways to manage your own PR by first knowing your needs and goals, and then reaching out to your industry's top publications, finding editors that you like, and then offering them stories and content that aligns with their audience, rather than just pitching your company, The difference between good and bad PR campaigns, The importance of being authentic in the way you talk to the public to avoid being exposed for not practicing what you preach, and how she manages her time on the internet when researching stories for work so she doesn't get sucked into a social media black hole of negativity and wasted time. Learn more at TheCreativeHaven.com

On the PRmoment Podcast this week with me Ben Smith we're talking to PR academic Tom Watson about the History of PR - when, where and how did the business of public relations begin.Tom is a professor emeritus at Bournemouth University, he taught on Bournemouth's PR degree for a number of years. Previously he spent much of his career running his own PR firm and he was the founder of the annual History of PR Conference - the 2022 version of which takes place in Bournemouth on July 6th and 7th.Before we start just a nudge to remind you all about the final deadline for The Creative Moment Awards on Friday 1st July 2022.And don't forget you can become a PRmoment Podcast Patreon - just follow the link on the page where you listen to this podcast. From just £5 a month we have three different Patron Tiers - The Daney Parker Tier, The Chadlington Tier and Edward Bernays Tier.Here's a summary of what Tom and I discussed:1.30 mins How PR goes as far back as Julius Caeser and The Babylons! From the beginning of time Kings and Queens have tried to promote themselves!3.30 mins Historically is the rise of public relations linked to the rise of journalism?6 mins When did professional PR as we recognise it today start to appear?8 mins How there were 3 different, separate beginnings to professional public relations - in the US, in Germany and in the UK in the 19th Century.“Evangelical Churches, railways and circuses all played an important part in the development of publicity methods in North America.”11 mins How public relations has tended to start with government promotion, then move onto corporate PR and then consumer brand PR would follow.12 mins Tom talks about earlier corporate PR - “the journalist in residence model”12.30 mins Why agencies have tended to be the final stage of PR's evolution. The first PR agency in the UK was called “Editorial Services” which was set up by Sir Basil Clarke in 1924. The Guardian refers to Clarke as “the man who invented PR” in this archived article.“The first public relations officer was appointed by Southern Railways in 1925”15 mins When did public relations become a broader discipline beyond just publicity?“It was (Arthur) Page who was the first to look at public relations in a far bigger context, affecting the whole organisation and not just a communication/publicity activity.”17 minsTom talks us through his most important personalities in the evolution of PR“Bernays is massively overrated in importance”“Ivy Lee made some mistakes but he was important as he was seen as the epitomisation of this new promotional profession.”20 mins Why does Germany remain the centre of PR research excellence?22 mins Tom summarises the timeline of PR academia24 mins Tom talks about the internationalisation of PR and the rise and dominance of the large US PR firms - as American companies went around the world, US PR firms followed them25.30 mins The rise of women in PR: how we're barely starting to research why the gender change in public relations took place from the 1980s

In today's podcast Tiffany Guarnaccia, Founder and CEO of Kite Hill PR, discusses how public relations should be built into every marketer's communications and marketing strategy and how to make the most of your PR efforts. Topics include: How PR is evolving and how you should be using it. How you (or your PR partners) should be crafting pitches. What you should think about when interviewing potential PR partners. How in-house communication and external PR teams should work together. Considered a “visionary with a finger on the pulse of the industry” by PRWeek, Tiffany Guarnaccia is the Founder and CEO of Kite Hill PR and the Founder of Communications Week. Tiffany is a mother to her daughter, Lily, and resides in New York City. Since founding Kite Hill PR, Tiffany has been recognized as one of PR News' Women to Watch, a DMN Hall of Femme and PRWeek 40 Under 40 award winner. Under her leadership, Kite Hill PR has been recognized as one of the "Top Tech Specialist PR Agencies in NYC”, “Most Powerful PR Firms” and “The Best 50 PR Firms in America” by the Observer, a Best Place to Work by PR News and one of "America's Best PR Agencies" by Forbes. Before starting Kite Hill PR, Tiffany headed communications for The Huffington Post. Earlier in her career, she was at the center of the music industry's most disruptive years as a PR director at LimeWire and eMusic.

Public relations is no longer just about sending press releases - increasingly PR has become integrated with sales and marketing functions and relies upon practitioners having a solid grasp of data. To find out more about the future of PR and communications, I spoke with Heather Kernahan, the Global CEO of Communications company Hotwire.Heather has spent her career immersed in technology and moved over to Hotwire from Eastwick Communications after its acquisition in 2016.Prior to this, she was at Autodesk, where she focused on integrated brand communications and led the development of the company's first sustainability report.Heather says she “builds outrageously successful teams, companies and brands”, and is the author of an upcoming book UNSTUCKABLE, to be published in 2022.We recorded this episode live and in person at Hotwire's London office.Hotwire has a concept called "Behaving famously" - which means purposely going out and making connections with people; It's an expectation of everyone that works at Hotwire, no matter the role - you need to behave famously.We discussed a number of topics related to communications and PR including:How PR has changed during Heather's careerThe most effective campaign over the last 12 monthsHow dynamic can communications be?The need for data literacy in PRThe role of PR in revenue generationSelling more "shirts and shoes"Account-based Marketing (ABM)PR reps as business peopleThe role of PR in remote sellingThe importance of your digital first impressionDiversity and inclusion in modern communications practicesThe Hotwire Into Tech initiativeEvolving the agencyHotwire's team "Behaving famously" Content that cuts through the noiseCoaching Executives around thought leadershipAre print and broadcast still important in the comms mix?Meeting the needs of a 24-hour news cycleBranded content opportunitiesHeather's upcoming Book - "Unstuckable"The one key message from the bookThe importance of Podcasts in the PR mixUsing LinkedIn for promotion & recruitmentLessons from the pandemicThe role of data in the PR company of the futureQuickfire round3 Actionable tips for using communication in your businessResources mentioned in the showDavid Goggins: Can't Hurt meJane Wurwand: Skin in the gameMore on HeatherHeather on LinkedInHeather on TwitterHeather's WebsiteHotwire Global websiteYour Host: Actionable Futurist® Andrew GrillFor more on Andrew - what he speaks about and replays of recent talks, please visit ActionableFuturist.com follow @AndrewGrill on Twitter or @andrew.grill on Instagram.

This episode is all about brand, storytelling, PR & purpose (explained in an entirely different way than anything I've heard before!) If you're purpose-driven in your business (and because you listen to the show, I suspect you ARE), get ready to be inspired to go bigger & try new things, with courage & hopeful expectation.   Meet Lorraine Schuchart. Disruptive brand strategist, award-winning writer, national speaker, host of The Prosper Podcast and Founder & CEO of Prosper for Purpose: a PR, branding, development and digital marketing agency that helps purpose-driven change-makers build brands that impact the world & their bottom line.     Listen to learn: -the difference between BRAND purpose (your why; the change you seek to make) v. PERSONAL purpose (something you fight for because it's what you 'have' to do) v. your VISION (your purpose realized) - What are the best ways for companies to connect with value-driven consumers? -What is PR (you'll love Lorraine's definition....I've never heard it explained this way) -How PR is different from marketing and advertising -How can entrepreneurs use storytelling -How you can use purpose to be more successful >> Download Lorraine's PR Guide: What is PR & How Can it Help Your Business: https://www.prosperforpurpose.com  

#40: The Mayfair social team is taking over today's lunch break episode! Mairenn and Andrea are in Scottsdale this week and answering listener questions about how they landed their roles at Mayfair Group, their advice for what to do if you're stuck in a job that you don't love and the best way to gain work experience in social media. They discuss the importance of maintaining good relationships with previous employers and co-workers, regardless of what your experience was like at the company. They also share ideas for how to build up your portfolio and get creative with putting yourself out there.    Today, Mairenn & Andrea talk about:    Their best advice for the job application and interview process  Being your authentic self while remaining professional  Getting better about work-life balance in a social media role  How PR, marketing and social media roles overlap  Unique ways to build your portfolio  Where they get their inspiration from  Reimagining how social media trends can fit for The Mayfair Group   “The opportunities are out there for you. You just have to make the effort to put yourself out there.”  #MAYFAIRWORLD Get In Touch With Mairenn & Andrea Follow Maireen HERE  Follow Andrea HERE    MERCH: We are offering 20% off with the code MAYFAIRWORLD. Shop our latest drop HERE.    Want More From Mayfair? Follow Sam on Instagram HERE Follow The Mayfair Group on Instagram HERE Shop The Mayfair Group HERE TEXT 81247 for exclusive updates! By signing up via text, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Mayfair Merch at the cell number used when signing up. Consent is not a condition of any purchase. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms {http://attn.tv/mayfairmerch/terms.html} & Privacy {https://attnl.tv/legal/p/Vii}   This podcast is produced by Nikki Butler Media

Today we're talking with Priscilla Presley and Lauren Cheek - the co-founders of The Forward Female - a consulting and creative agency for female entrepreneurs based in Los Angeles, CA. With a mission to empower women all over the world to create the lives they actually want to be living and give them the resources they need not only to succeed, but thrive, the forward female helps women start and grow businesses and get clear on their careers through their global digital community, business development coaching programs, and in-house creative agency. In today's episode, we dive into how to create a promotional launch plan, best tips to avoid overwhelm and burnout when launching, and the power of partnerships, collaboration, and accountability. These two powerhouse female founders have worked alongside some of the most sought-after brands in the world and I could not be more excited for you all to listen in our pitchin' and sippin' conversation. Here's what you'll learn:How Lexie first met Priscilla and Lauren and founded THEPRBAR inc.'s first official partnership.How the Forward Female was born.Priscilla and Lauren's tips for taking an idea and turning that idea into a reality and business.The importance of putting a plan in place to reach your business goals.The strategy behind how to create a successful promotional launch planThe first thing to consider when creating a launch marketing plan - you should always start by thinking of your target audience. How the use of time blocking can be beneficial when launching your business and avoiding overwhelm.How strategic partnerships can benefit your business in the short term and long run.Learn how to fail fast when marketing and launching a business.What the Forward Female's latest campaign is and where you can learn more.How PR is an essential element of your marketing strategy when launching your business.The building blocks of working with Forward Female depending on where you are at in your business launch journey. Website: https://forwardfemale.com/Join the Accountability Community and a free 30 day travel: https://portal.forwardfemale.com/landing/plans/61053Coaching Programs: https://forwardfemale.com/business-bundles/Sign up to be a member of The Forward Female: https://portal.forwardfemale.com/sign_upFollow on instagram: @forwardfemaleSnag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_incGo back to the homepage