Confident Communications

Tyler Perry is facing a $260 million sexual harassment lawsuit from actor Derek Dixon—and his legal team wasted no time calling it a “scam” and “shakedown.” That move may work in court. It won't hold up in the court of public opinion.In this episode, I break down:How aggressive legal statements create reputational damageWhy pattern recognition is the biggest risk to Perry's brandThe Christian Keyes video circulating online and its unspoken implicationsWhat Perry's team should have said instead—and why it mattersFrom the “Lizzo Effect” to the gap between legal and reputation risk, this is a classic case of what happens when a billion-dollar brand forgets that beloved status is earned—and easily revoked.Strategic Takeaway: Defensive desperation destroys trust faster than the allegation itself.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ https://www.linkedin.com/in/mollymcpherson/ © 2025 The PR Breakdown with Molly McPherson

Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ https://www.linkedin.com/in/mollymcpherson/ © 2025 The PR Breakdown with Molly McPherson

A $400 million defamation lawsuit, a full dismissal from a federal judge, and reputations still in question. This week, we're breaking down the legal loss—and PR fallout—of It Ends With Us director Justin Baldoni's case against Blake Lively, Ryan Reynolds, and their team. Spoiler: no one comes out clean.This episode goes beyond the legal headline to unpack what really happens when public figures weaponize defamation law to manage backlash. We cover:Why most defamation suits failWhat the law protects—and what it doesn'tThe reputational risks of suing to “fix” a storyAnd what Blake Lively's post-verdict statement didn't say out loudIf you've ever asked, “Should I sue for defamation?”—this episode is your answer. (And I've got a resource for you if you're still not sure.)Mentioned in the episode:Should You Sue for Defamation? (Fillable Decision Tree for paid subscribers): PRBreakdown.MediaSocial Media Hints At Reasons Behind 'It Ends With Us' Cast Rift, Forbes.com (Aug. 12, 2024) Molly McPherson Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ https://www.linkedin.com/in/mollymcpherson/ © 2025 The PR Breakdown with Molly McPherson

This week delivered a crash course in reputational damage. From a celebrity divorce to a DOGE(Y) dodge, and newsroom blowback, this episode highlights five real-time PR failures that exposed deeper internal fractures.Mentioned in this episode:Hugh Jackman & Deborra-Lee Furness: When a “conscious uncoupling” narrative veers into betrayalJeff Bezos & Lauren Sánchez: The media quote provided about their pre-wedding press tour. Previous episode for context: (Houston, Gayle King and Crew Have a Problem: Blue Origins PR Free Fall)Elon Musk: His pivot away from Trump raises eyebrows. Jake Tapper: CNN's anchor (and one crisis communicator) faces the heat from the release of Original Sin. Delta Airlines: A viral in-flight moment that struck the wrong chord. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ https://www.linkedin.com/in/mollymcpherson/ © 2025 The PR Breakdown with Molly McPherson

Jake Tapper's new book Original Sin: President Biden's Decline, Its Cover-Up, and His Disastrous Choice to Run Again is making headlines—but not just for what's in it. The backlash, the omissions, the PR fallout—it's all part of a larger failure in messaging that started long before the first leak.In this episode, I'm breaking down the five communication sins at the core of the Biden coverup. It's not about politics. It's about power, spin, and what happens when leaders forget that concealment is not strategy.You'll hear:The five sins: from silencing to filtering the message The Tapper media tour misfireWhy crisis spin can't beat truth—even with a teleprompterHow these same mistakes show up in boardrooms, campaigns, and C-suitesThis isn't about politics or who you voted for. It's about what not to do when people are watching—and when they're not.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ https://www.linkedin.com/in/mollymcpherson/ © 2025 The PR Breakdown with Molly McPherson

This episode examines the sharp edge of celebrity scandal and why some reputations teeter over the cliff while others, against the odds, manage a comeback. With Sean Combs (Diddy) serving as the case study, this episode reveals PR moves public figure make when they are close to the edge of the “reputation cliff.”Comparing a trio of notorious comebacks and collapses—Robert Downey Jr., Tiger Woods, Ellen DeGeneres—the episode shares how two made it through the crisis while one fell victim to it. In this episode:The three signals a brand or person is beyond repairWhy apologies and silence aren't equalThe harsh truth about when it's too little, too late. Sources: How allegations can impact Combs' Reputation, NBC News, May 14, 2025Brands! Take a Stand! But Do So With Caution, You.Gov, Deepa Bhatia - December 18th, 2018Poll: Tiger Woods Hits a Record Low, NY Post, 2009Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ https://www.linkedin.com/in/mollymcpherson/ © 2025 The PR Breakdown with Molly McPherson

Last week, my daughter graduated from Loyola University Chicago. After years of watching her build a life—on the field, on the sidelines, in the center of the action—she's stepping into the real world. And like so many graduates right now, she's walking in with drive, uncertainty, and a digital footprint that started long before her first job offer.This episode is a message to her—and to every graduate who needs a little direction that's not sugarcoated. It's a life list. The same one I've given my own kids (sometimes more than once). The same one I use with clients in crisis.In this episode:The top three questions students (and parents) ask me after every keynoteWhy your degree matters less than how well you can read a roomThe habits and mindsets that actually keep reputations intactWhat to say in your first “I don't know what to do” moment at workAnd the one thing every Gen Z grad needs to hear—especially those shaped by the pandemic yearsThis is not motivational filler. It's a real list for the real world. Send it to your grad. Save it for your kid. Or come back to it when your own clarity runs low.Read the entire list here on my PR Breakdown Substack: What No One Tells New Grads About Crisis Communication (And Life) Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ https://www.linkedin.com/in/mollymcpherson/ © 2025 The PR Breakdown with Molly McPherson

Bill Belichick has always been a master of control—on the field, in the press, and with his own narrative. But this episode examines how that carefully crafted reputation is unraveling, not because of a fumbled statement, but due to the outsize influence of his much-younger girlfriend, Jordan Hudson. A viral CBS interview, public statements blaming the media, and confusion about her expanding “professional” role—all illustrate a pattern where the desire to squash uncomfortable questions only fuels more curiosity and suspicion for the current UNC football coach. Using the latest PR missteps as a case study, the episode spotlights the danger of losing control over the story to someone whose only real credential is main character energy. When boundary issues and amateur crisis management collide, even New England legends risk getting steamrolled by bad optics. The tension between protecting privacy and inviting chaos gets put under the spotlight, challenging listeners to recognize when a message stops being strategy and starts becoming farce.In this episode:The real cost of outsourcing reputation management to someone with minimal experience and maximum influenceWhy blaming the media—and the audience—always backfires, no matter how famous you areHow losing internal boundaries blurs personal and professional roles, turning even legacy brands into tabloid fodderWant More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ https://www.linkedin.com/in/mollymcpherson/ © 2025 The PR Breakdown with Molly McPherson

A football legend avoids the one question everyone's asking. A Hollywood power couple frames advocacy through a lens that feels just a little too curated. And a trusted draft analyst unravels on-air when his favorite prospect freefalls. This episode covers three high-profile figures—Bill Belichick, Blake Lively, and Mel Kiper Jr.—each caught in a reputational storm of their own making.The instinct to protect ego is understandable—but it's also where most people go wrong. When public figures refuse to adapt or acknowledge the obvious, they don't protect their image—they invite scrutiny. Whether it's personal relationships, unresolved legal issues, or professional misfires, the damage isn't just in the mistake. It's in pretending the mistake doesn't exist.Silence isn't strategy—it's speculation fuelDoubling down rarely works when credibility's at stakeThe Streisand Effect is still undefeatedWant More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ https://www.linkedin.com/in/mollymcpherson/ © 2025 The PR Breakdown with Molly McPherson

This episode examines Harvard University's April 2025 letter rejecting sweeping demands from the Trump administration—an act of resistance that was principled, measured, and strategically precise.The statement didn't chase headlines or play defense. It outlined the stakes, drew a legal and ethical line, and delivered a message that stood on mission—not fear.Listeners will hear a breakdown of how the letter was structured, why it worked, and what it signals for anyone responsible for high-stakes communication. The episode explores how transparency, when guided by values, creates reputational resilience—even under political and public pressure. Essential listening for leaders, communicators, and institutions preparing to face conflict—and determined to do it without flinching.Key Themes:Framing a public statement when the pressure is highAvoiding vague language and moral compromise in moments of riskWhy clarity and conviction are more protective than silenceLessons in structure, tone, and timing from Harvard's strategyMentioned in this Episode:How Legal Counsel Doomed Leadership At Harvard and UPenn, Molly McPherson (Forbes.com) This Is Not Normal: What Harvard's Bold Statements Can Teach Every Leader, Molly McPherson (Substack.com | PRBreakdown.Media)Your Guide to Writing a Bold Statement When the Stakes Are High, Molly McPherson (Substack.com | PRBreakdown.Media)Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ https://www.linkedin.com/in/mollymcpherson/ © 2025 The PR Breakdown with Molly McPherson

A rocket full of high-profile women launched into space, but the real spectacle might've been the PR machine that sent it there. From Katy Perry floating with a daisy to Oprah crying on the ground, every moment of Blue Origin's all-women flight felt like it was choreographed to go viral. It looked empowering on the surface, but the optics raised a bigger question: when the narrative feels off, who gets to push back—and how?This episode is a smart, strategic walkthrough of how to correct the record without igniting a firestorm. Using a therapist-backed framework from relationship expert Dr. Abby Medcalf, this breakdown lays out the emotional and tactical roadmap to tell someone they're wrong in a way they'll actually hear. Because calling out the spin doesn't have to burn everything down—if you know how to land the message.What You'll Learn:The three-step framework for correcting someone without causing a blow-upWhy even seasoned communicators get stuck defending bad storiesHow to separate honest feedback from ego-driven pushbackWant More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow me on Substack → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Want more PR + Crisis Management insights? Watch Molly's videos and weekly livestreams: https://www.youtube.com/mollymcpherson Work with Molly: https://www.mollymcpherson.com/ Follow & Connect with Molly: https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...

In this episode the spotlight is on the unexpected exit of Cristobal Tapia de Vere, the brilliant mind behind the haunting score from the hit HBO series, The White Lotus. This episode examines the emotional and professional tensions that simmer beneath the surface of creative collaborations. Shifts in tone and style aren't just about art—they're about personal identity and control. When those elements clash, trust and communication often become the collateral damage.Gain insight into how personal grievances can mutate into public challenges, especially in high-stakes environments. This episode serves a lesson about  defaulting to raw emotion in times of conflict while offering the key to maintaining strong, resilient relationships.Key Takeaways:Ego and Emotional Decisions: Personal emotions can heavily influence professional outcomes, especially in creative endeavors.Private vs. Public Disputes: Addressing disagreements internally before they become public spats is crucial for maintaining professionalism.Identity and Compromise: Balancing artistic integrity with audience expectations can lead to creative clashes and severed partnerships.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow me on Substack → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Want more PR + Crisis Management insights? Watch Molly's videos and weekly livestreams: https://www.youtube.com/mollymcpherson Work with Molly: https://www.mollymcpherson.com/ Follow & Connect with Molly: https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...

The SignalGate fallout isn't just about an accidental group chat. It's about the unraveling that happens when powerful people panic, deny, and deflect—all while trying to hold onto credibility in real time. This episode unpacks how a single journalist ended up in a military planning thread with top Trump officials, and why the aftermath says more about the communication breakdown inside the administration than it does about the strike itself. From strategic missteps to ethical high-wire acts, this one's a case study in what not to do when a digital leak turns into a national headline.There's also a deeper layer at play: the psychological and political reasons behind denial, the misuse of secure platforms, and how blame is conveniently passed down the chain. For communicators and leaders, the fallout becomes a cautionary tale—a chance to stress-test your own crisis readiness and rethink what accountability should actually look like when power is on the line.In this episode:Why denial is a weak (but often used) PR strategy in high-stakes situationsThe specific missteps that turned a comms error into a reputational messHow secure communication isn't just an IT issue—it's a leadership oneWant More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow me on Substack → Molly McPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Want more PR + Crisis Management insights? Watch Molly's videos and weekly livestreams: https://www.youtube.com/mollymcpherson Work with Molly: https://www.mollymcpherson.com/ Follow & Connect with Molly: https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...

This episode explores the calculated timing and emotional storytelling behind Meghan Markle's latest media rollout. With a new Netflix series and curated social media posts emerging alongside headlines about Prince Harry's visa status, the episode lays out how strategic vulnerability is being used as a crisis communication tool—and why it might not be landing. The episode breaks down the disconnect between brand aspiration and emotional authenticity, and how perceived relatability doesn't always translate to real connection.Through the lens of self-disclosure theory and shifting favorability ratings, the episode also points out the risks of manufactured intimacy in the influencer era. Listeners are challenged to consider whether Markle's approach reflects genuine strategy or reactive PR gloss. And, as always, the conversation expands into the personal: when life feels messy, is being selectively vulnerable helping—or just a way to dodge the harder truths?In this episode:Strategic vulnerability vs. authentic connection—what's the difference?Why Meghan's content may be polished but still feels emotionally distantA lesson from Ina Garten on how humility builds trust better than beige brandingWant More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow me on Substack → Molly McPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Want more PR + Crisis Management insights? Watch Molly's videos and weekly livestreams: https://www.youtube.com/mollymcpherson Work with Molly: https://www.mollymcpherson.com/ Follow & Connect with Molly: https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...

The controversy swirling around Disney's live-action Snow White runs the gamut from casting backlash to political tension. Rachel Zegler's modern spin on the iconic princess ignited debates over “wokeness,” while leaked photos of diverse actors playing dwarfs gave way to CGI stand-ins, triggering questions about authenticity. Meanwhile, Gal Gadot's pro-Israel stance and Zegler's pro-Palestine comments added extra fuel to the fire, turning a simple fairytale remake into a cultural flashpoint.Disney's cautious marketing approach suggests an attempt to manage the uproar, but critics wonder if transparency and proactive engagement might have quelled the blowback. The movie itself is drawing early praise, which raises the question: does good storytelling prevail over controversy, or do larger social debates overshadow the final product?Feeling Panicked When Crisis Hits? Molly's Got You CoveredFollow Molly's secret process that has helped hundreds of clients respond to a reputational crisis. Written by a communicator, for communicators - Molly's Indestructible PR® Playbook guides you through the crisis step-by-step and out the other side. Imagine confidently protecting your reputation when everythiing is on the line. Don't wait for the backlash to hit. Learn how to make your reputation indestructible. Buy now and download your playbook immediately while your physical copy ships to your door!You can download a copy immediately while your physical copy gets shipped to you. Grab the Playbook: https://www.mollymcpherson.com/prplaybook Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Want more PR + Crisis Management insights? Subscribe to Molly's Substack: https://www.prbreakdown.media/ Watch Molly's videos and weekly livestreams: https://www.youtube.com/mollymcpherson Work with Molly: ...

In this episode, Molly McPherson takes you behind the scenes of crisis management, starting at SXSW. She reveals how this one single word came up in a week of speaking engagements. A word that can strip away layers of trust, ignite public outrage, and transform everyday moments into high-stakes dramas.Listen to real-world examples that reveal this word—from the controversial campaign to save a beloved local beaver to the corporate shakeup at Target over shifting DEI commitments. Tune in for an incisive look at how one word is fueling headlines and reshaping public perception in today's backlash-centric media landscape.Feeling Panicked When Crisis Hits? Molly's Got You CoveredFollow Molly's secret process that has helped hundreds of clients respond to a reputational crisis. Written by a communicator, for communicators - Molly's Indestructible PR® Playbook guides you through the crisis step-by-step and out the other side. Imagine confidently protecting your reputation when everythiing is on the line. Don't wait for the backlash to hit. Learn how to make your reputation indestructible. Buy now and download your playbook immediately while your physical copy ships to your door!You can download a copy immediately while your physical copy gets shipped to you. Grab the Playbook: https://www.mollymcpherson.com/prplaybook Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Want more PR + Crisis Management insights? Subscribe to Molly's Substack: https://www.prbreakdown.media/ Watch Molly's videos and weekly livestreams: https://www.youtube.com/mollymcpherson Work with Molly: ...

The 2025 Academy Awards weren't just about golden statues—they were a golden opportunity to survive a PR crisis. From a rumored affair between two co-stars, resurfaced blackface performances to the growing debate over artificial intelligence in filmmaking, this year's Oscars put the industry's ethical dilemmas front and center. How did major nominees handle the heat? Taking a closer look at how these Hollywood players navigated public backlash and owned—or avoided—their past decisions. These moments aren't just about damage control; they're reshaping how audiences view performance, ethics, and storytelling itself. So, can artistry exist without controversy in a world that's always watching? Let's unpack it in this episode.Feeling Panicked When Crisis Hits? Molly's Got You CoveredFollow Molly's secret process that has helped hundreds of clients respond to a reputational crisis. Written by a communicator, for communicators - Molly's Indestructible PR® Playbook guides you through the crisis step-by-step and out the other side. Imagine confidently protecting your reputation when everythiing is on the line. Don't wait for the backlash to hit. Learn how to make your reputation indestructible. Buy now and download your playbook immediately while your physical copy ships to your door!You can download a copy immediately while your physical copy gets shipped to you. Grab the Playbook: https://www.mollymcpherson.com/prplaybook Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Want more PR + Crisis Management insights? Subscribe to Molly's Substack: https://www.prbreakdown.media/ Watch Molly's videos and weekly livestreams: https://www.youtube.com/mollymcpherson Work with Molly: ...

This is the only thing you have to fear in a crisis. Listen as crisis and reputation strategist Molly McPherson explains what is at the heart of every crisis.Recorded late on a Friday— moments after her meeting with a client in crisis— Molly checked out the national news headlines looking for a Friday news dump. She wanted to find the common theme between what she heard on that client call and what that headline story revealed. She found it. Learn what the secret trigger of every client crisis. Feeling Panicked When Crisis Hits? Molly's Got You CoveredFollow Molly's secret process that has helped hundreds of clients respond to a reputational crisis. Written by a communicator, for communicators - Molly's Indestructible PR® Playbook guides you through the crisis step-by-step and out the other side. Imagine confidently protecting your reputation when everythiing is on the line. Don't wait for the backlash to hit. Learn how to make your reputation indestructible. Buy now and download your playbook immediately while your physical copy ships to your door!You can download a copy immediately while your physical copy gets shipped to you. Grab the Playbook: https://www.mollymcpherson.com/prplaybook Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Want more PR + Crisis Management insights? Subscribe to Molly's Substack: https://www.prbreakdown.media/ Watch Molly's videos and weekly livestreams: https://www.youtube.com/mollymcpherson Work with Molly: ...

Episode #300: The Invisible Machine Behind Celebrity Stories OverviewIn this episode, Molly explores how celebrity stories are crafted and shaped behind the scenes, examining the key players and mechanisms that drive celebrity narratives in media.Key Topics CoveredThe Three Key Players in Celebrity Stories1. The GatekeepersPublicists, managers, and legal teams who control accessControlling the timing of story releases and media exclusivesExample: Tree Paine (Taylor Swift's publicist) controlling the Blake Lively distancing story2. The MessengersJournalists and media outlets who build relationships over timeTrade smaller stories for bigger scoopsExample: People Magazine's role in Blake Lively/Ryan Reynolds coverage3. The Inside CircleAssistants, staff, and service providers close to celebritiesCurrency is proximity to the celebrityCan leak both positive and negative informationExample: Joe Jonas divorce coverage sourced from his inner circleCase Studies DiscussedMeghan Markle's Brand RelaunchRebranding from American Riviera Orchard to "As Ever"Strategic timing around LA wildfire delaysAnalysis of Vanity Fair cover story and source usageTaylor Swift/Blake Lively SituationTMZ story timing analysisStrategic placement between Grammy Awards and Super BowlRole of Tree Paine in narrative controlRyan Reynolds & Blake LivelySNL appearance analysisImpact on Ryan Reynolds' public imageDiscussion of changing public perceptionKey InsightsHow anonymous sources function in celebrity mediaEconomics of information in entertainment journalismStrategic timing of story releasesRole of NDAs in controlling narrativeImpact of social media on celebrity crisis managementAdditional Resources MentionedVanity Fair article "American Hustle" (February 2025 edition)Previous episode (#299) on Taylor Swift distancing from Blake LivelyPR Breakdown Substack: prbreakdown.mediaPurchase Molly's Secret PR Playbook: Ever catch yourself reacting to bad news with shaky hands and an even shakier plan? That ends now. Grab the same battle-tested system Molly has used since 2007 to help clients ditch panic and defend their reputation, no matter how intense the heat gets. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Her high-energy keynotes blend edge-of-your-seat PR war stories with actionable communication strategies that resonate with leaders, communicators, and teams alike. Click here to book Molly for your next meeting. Follow Molly for daily updates and more PR insights: Substack: PRBreakdown.Media YouTube: @mollymcpherson TikTok: @mollybmcpherson Connect with Molly: pillar.io/mollymcpherson © 2025 The PR Breakdown with Molly McPherson

In this episode of 'The PR Breakdown,' Molly delves into the intricate PR maneuvers and power plays behind the rift between Taylor Swift and Blake Lively. Taylor Swift reportedly feels used in the ongoing legal tussle between Blake Lively, Ryan Reynolds, and Justin Baldoni. The episode covers the strategic leak by Swift's team to distance her from the drama, involving lawsuits over defamation, sexual harassment, and privacy invasion. McPherson explains why timing and reputation management are crucial in such high-profile disputes, and predicts the impact of this crisis on the careers and personal lives of those involved.Join Molly on Substack for even deeper dives into celebrity PR strategies and exclusive weekly live sessions! Purchase Molly's Secret PR Playbook: Ever catch yourself reacting to bad news with shaky hands and an even shakier plan? That ends now. Grab the same battle-tested system Molly has used since 2007 to help clients ditch panic and defend their reputation, no matter how intense the heat gets. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Her high-energy keynotes blend edge-of-your-seat PR war stories with actionable communication strategies that resonate with leaders, communicators, and teams alike. Click here to book Molly for your next meeting. Follow Molly for daily updates and more PR insights: Substack: PRBreakdown.Media YouTube: @mollymcpherson TikTok: @mollybmcpherson Connect with Molly: pillar.io/mollymcpherson © 2025 T...

Dissecting the public relations and power dynamics involving three high-profile men who were in the news recently: Donald Trump, Ryan Reynolds, and Jay-Z. Let's take an impartial but critical look at Trump's controversial handling of a tragic plane crash and his divisive politics, Ryan Reynolds' suspected staged paparazzi event amid legal drama with Blake Lively and Justin Baldoni, and Jay-Z's recent PR moves amidst serious legal troubles coinciding with Beyonce's Grammy win. The episode also covers various manipulative tactics seen in these cases and provides advice on recognizing and dealing with power imbalances in personal and professional relationships.Join Molly on Substack for even deeper dives into celebrity PR strategies and exclusive weekly live sessions! Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Her high-energy keynotes blend edge-of-your-seat PR war stories with actionable communication strategies that resonate with leaders, communicators, and teams alike. Click here to book Molly for your next meeting. Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Substack: https://prbreakdown.substack.com/ Connect with Molly: pillar.io/mollymcpherson © 2025 The PR Breakdown with Molly McPherson

In this explosive episode, we delve into a Hollywood controversy grabbing headlines after a simple voicemail reignited the full-blown power struggle between Justin Baldoni, Blake Lively, and Ryan Reynolds. Molly reveals how Reynolds' carefully crafted public image might be cracking under the pressure of mounting allegations and legal battles between his wife and Justin Baldoni.Listen to several key developments in this unfolding drama:Reynolds' strategic public appearances and speeches suggest a calculated effort to maintain narrative control despite growing controversyBlake Lively's position within her high-profile marriage comes under scrutiny as allegations of control and influence surfaceJustin Baldoni emerges as an unlikely hero in this David vs. Goliath narrative, potentially transforming his career through the controversyParallels emerge between this real-world drama and themes from Colleen Hoover's fictional works, particularly regarding domestic dynamicsThe implications of this scandal promise to reshape Hollywood's power structure and how celebrity PR crises are managed going forwardJoin Molly on Substack for even deeper dives into celebrity PR strategies and exclusive weekly live sessions! Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Her high-energy keynotes blend edge-of-your-seat PR war stories with actionable communication strategies that resonate with leaders, communicators, and teams alike. Click here to book Molly for your next meeting. Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Substack: https://prbreakdown.substack.com/ Connect with Molly: pillar.io/mollymcpherson © 2025 The PR Breakdown with Molly McPherson

In this episode of The PR Breakdown, diving into Donald Trump's second inaugural address and breaking down the PR strategies, rhetorical moves, and media messages woven throughout. From the decision to move the ceremony indoors to Trump's subdued, teleprompter-driven delivery, the address was a masterclass in image-conscious storytelling. He leaned heavily into his narrative as the avenging hero, divinely chosen to save America—rhetoric that fires up his base but leaves communicators with plenty to dissect when it comes to the risks of divisive messaging.Let's also get into the visuals—like Melania's now-iconic hat and the up-close, tightly framed setting that gave the event a different vibe. Add in some eyebrow-raising claims (hello, "Manifest Destiny" and renaming the Gulf of Mexico), and we've got a lot to unpack about how these choices shape public perception. Love him or hate him, this address is full of lessons for anyone working to craft messages that stick. Let's get into it!Join my live masterclass on January 29th at 2pm ET and learn the exact formulaI use to turn chaos into control.Register: https://www.mollymcpherson.com/sevenMaster Crisis Communication - Ready to level up your crisis response? Join Molly's intensive masterclass "The 7-Sentence Crisis Cure: From Chaos to Control in Under an Hour," on January 29th at 2pm ET. Watch live as she breaks down a real crisis using her signature Indestructible PR® framework – no theory, just proven tactics that work when everything's on the line. Click here to register now.Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Her high-energy keynotes blend edge-of-your-seat PR war stories with actionable communication strategies that resonate with leaders, communicators, and teams alike. Click here to book Molly for your next meeting. Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive weekly live sessions! Click here to become a member. Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Substack: https://prbreakdown.substack.com/ Connect with Molly: pillar.io/mollymcpherson...

The episode examines the mismanagement of communication during the recent LA wildfires, focusing on Mayor Karen Bass's absence during the crisis and the subsequent erosion of public trust. Key lessons in crisis communication emphasize the need for transparency, empathy, and accountability from leaders facing critical situations. • Analysis of Mayor Bass's timeline during the wildfires • Discussion on the impact of her international travel • Examination of communication failures and trust erosion • Connection made between budget cuts and fire response • Overview of public reactions and online petitions for resignation • Key lessons for leaders in crisis communication • Importance of empathy and transparency in restoring trustMaster Crisis Communication - Ready to level up your crisis response? Join Molly's intensive masterclass "The 7-Sentence Crisis Cure: From Chaos to Control in Under an Hour," on January 29th at 2pm ET. Watch live as she breaks down a real crisis using her signature Indestructible PR® framework – no theory, just proven tactics that work when everything's on the line. Click here to register now.Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Her high-energy keynotes blend edge-of-your-seat PR war stories with actionable communication strategies that resonate with leaders, communicators, and teams alike. Click here to book Molly for your next meeting. Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive weekly live sessions! Click here to become a member. Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson ...

Amid the glamorous yet ruthless world of Hollywood, Blake Lively and Justin Baldoni find themselves embroiled in a high-profile legal battle stemming from the adaptation of Colleen Hoover's novel, “It Ends With Us.” The episode explores the tangled web of celebrity relations, PR strategies, and serious allegations of misconduct that threaten to overshadow their professional endeavors and alter the public's perception of both stars.• Overview of the legal feud between Blake Lively and Justin Baldoni• The role of social media in shaping public opinion• Ryan Reynolds' impactful presence in the narrative• Analysis of the sexual harassment claims made by Lively • Discussion on PR tactics and their ethical implications• The fallout from the New York Times article detailing the smear campaign• Exploring themes of power dynamics and accountability in Hollywood• Reflection on whether lawsuits can salvage deteriorating reputationsDo you think lawsuits solve reputation problems? Will the reputation problems of Justin Baldoni and Blake Lively be solved by these lawsuits, or do they just pour gasoline on the fire?Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions! Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson © 2024 The PR Breakdown with Molly McPherson

They're back and ready to dissect the year's biggest communications fiascos. I'm joined by Warren Weeks and John Perenack, my Candian colleagues in crisis behind the Reputation Town podcast, to break down 2024's most cringe-worthy PR disasters. We're talking about brand meltdowns, public figures who just couldn't keep it together, and major corporations fumbling their way through social backlash. From outrageous missteps to the frantic damage control that followed, you'll hear why these moments matter—and how they've changed the game for everyone trying to stay ahead of the chaos.This isn't your standard highlight reel. We're peeling back the layers and diving into what sparked each scandal, what really set people off, and how organizations tried (or failed) to make it right. It's all about shining a light on what worked, what flopped, and what we should keep in mind for the future. Grab your headphones and get ready for an honest, insightful, and refreshingly down-to-earth look at the year's most unforgettable PR train wrecks.And by the way, if you want to stay ready for any crisis, head to mollymcpherson.com/crisis-checklist and grab your free Crisis Response Checklist. Trust me, it's a resource every communicator needs.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions! Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson © 2024 The PR Breakdown with Molly McPherson

Is Jay-Z truly a victim? Or is this a masterful PR strategy?This episode analyzes Jay-Z's bold statement denying recent allegations and the strategy behind his fiery words. Hear how Jay-Z frames the accusations as absurd and meritless while directly aiming at attorney Tony Buzbee in a battle of wits and egos. It also looks at Beyonce's PR strategy and speculates on how the couple might handle high-profile events like the Grammys. The episode includes exclusive clips from Molly's recent interview with Access Hollywood. Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions! Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson © 2024 The PR Breakdown with Molly McPherson

When controversies swirl, smart PR can turn turbulence into triumph. In this episode, dive into how Universal Pictures and the Wicked team transformed five headline-grabbing challenges into opportunities to strengthen the film's buzz and audience trust.Scandals, Salaries & Strategy: From love triangles to pay gap rumors, discover how they tackled the drama with finesse.Tweets, Trends & Two-Part Twists: See how a two-part release and resurfaced tweets were spun into narrative wins.Crisis Lessons Worth Singing About: Uncover key strategies to engage stakeholders and turn outrage into standing ovations.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions! Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson © 2024 The PR Breakdown with Molly McPherson

Send us a textThe Zach Bryan and Brianna "Chicken Fry" LaPaglia breakup has become a masterclass in contrasting PR strategies, pitting traditional celebrity discretion against modern social media transparency. As country music star Bryan maintains careful control through cryptic messages and measured statements, Barstool Sports personality LaPaglia takes the opposite approach, sharing raw, emotional details about their relationship and its end.Their public split crystallizes a pivotal moment in celebrity PR, where old-school privacy collides with new-age authenticity. The drama intensified with revelations about Bryan's presence on exclusive dating app Raya and LaPaglia's explosive claims about a potential non-disclosure agreement, sparking broader conversations about power dynamics in modern celebrity relationships.Key Moments & Themes:The strategic silence vs. radical transparency debate in celebrity PRAllegations of an NDA request and its implications for relationship power dynamicsBryan's carefully controlled messaging versus LaPaglia's unfiltered storytellingHow social media has transformed the way public figures navigate personal crisesThe role of platform choice in shaping public narrative (traditional media vs. social platforms)Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions! Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson © 2024 The PR Breakdown with Molly McPherson

In this crossover episode of The PR Breakdown, a therapy session of sorts into the world of entitlement, both online and off. Starting with the TikTok pajama drama—where influencers Cecily and Samantha Bachman faced backlash for launching $98 holiday pajamas—breaking down why their PR apology fell short. The episode discusses the psychology of entitlement and explains why we hear defensiveness and over-explaining in PR and everyday responses. Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions! Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson © 2024 The PR Breakdown with Molly McPherson

Martha Stewart's Netflix documentary unpacks her biggest PR battles and delivers a masterclass in reputation repair. From that infamous CBS salad interview to the $45,000 ImClone stock trade that sent shockwaves through her empire, the documentary reveals the real story behind Martha's headlines. Learn how her lawyers' tight-lipped strategy backfired, why she stopped dating Anthony Hopkins, and how she's transformed her perfectionist reputation from a liability into an asset. Get the inside scoop on why this isn't just another celebrity documentary - it's a strategic PR move that proves sometimes the best defense is simply owning who you are.Key moments:The CBS interview that became a pre-meme memeHow James Comey turned a stock trade into a billion-dollar crisisMartha's unfiltered take on her legal troublesThe Anthony Hopkins dating revelationBehind-the-scenes footage showing classic Martha perfectionismJoin Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions! Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson © 2024 The PR Breakdown with Molly McPherson

It's a special episode featuring Molly's conversation with Canadian PR experts Warren Weeks and John Perenack from the Reputation Town podcast. Just days before the 2024 presidential election, they break down the most talked-about PR moves and media strategies shaping this historic race.Episode HighlightsAnalysis of Trump's McDonald's publicity stunt in PennsylvaniaThe "garbage" rhetoric war between campaignsJeff Bezos and the Washington Post's controversial no-endorsement decisionWhy traditional denial strategies are failing in the social media eraRising distrust in mainstream media and its impact on campaign messagingOur predictions for Election Day 2024Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions! Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson © 2024 The PR Breakdown with Molly McPherson

Behind the Scenes with Dr. Abby: Celebrity Relationships, Loyalty, and Reputation in the SpotlightThis week's PR Breakdown Live episode on Patreon takes a deep dive into celebrity relationships, loyalty, and the challenges of managing public perception. With Dr. Abby Metcalf joining as a special guest, this lively discussion covers how fame and success impact high-profile relationships, what drives public reputation, and the complexities that unfold when loyalty and fame collide.Episode Highlights:Celebrity Relationships and Fame: Dr. Abby shares insights on why high-profile figures often face unique relationship challenges, covering famous couples such as:Patrick and Brittany Mahomes – How their relationship evolved from high school sweethearts to a branded partnership.Shaquille O'Neal and Snoop Dogg – Examples of loyalty in long-term relationships amidst public careers.Jon Bon Jovi – Insights on long-term celebrity marriages and why some last despite the spotlight.Infidelity and Opportunity in Hollywood: A look into why fame often leads to temptation, featuring:Bruce Springsteen, Justin Hartley, Ethan Slater – When fame tests loyalty.Bill and Melinda Gates, Jeff Bezos and Lauren Sanchez – Dr. Abby discusses why many high-profile breakups happen later in life, touching on the concept of “gray divorce.”Public Reputation and Redemption: A discussion on reputation management, with a focus on:Ellen DeGeneres – Molly's take on Ellen's career shifts, her latest Netflix special, and how handling public perception impacts her legacy.Upcoming Masterclass on Managing Online Backlash: A sneak peek into the November 6th masterclass focused on handling backlash and protecting brand reputation, designed for communication professionals and anyone facing public scrutiny.For more exclusive content, weekly insights, and live discussions, listeners are invited to join the Patreon community for full access to PR Breakdown Live.Join us next week for more expert PR insights and behind-the-scenes stories!Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions! Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson © 2024 The PR Breakdown with Molly McPherson

This episode of The PR Breakdown explores whether individuals and organizations should always respond to reporters' inquiries. She presents a nuanced view of media engagement, highlighting key considerations before agreeing to an interview. The episode outlines three critical questions to guide this decision.The episode includes real-life anecdotes from Molly's work and stresses the importance of understanding the media landscape, preparing adequately, and sometimes choosing to decline media opportunities to safeguard one's brand.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions! Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson © 2024 The PR Breakdown with Molly McPherson

In this episode of The PR Breakdown, we take a deep dive into the high-stakes PR strategy of a "100% Denial." This approach has long been used by celebrities, politicians, and public figures when facing serious accusations. But is it still a smart move in today's social media-driven world?We explore multiple examples of how this strategy plays out and examine why some public figures—like Garth Brooks, Lizzo, Prince Andrew, and Lance Armstrong—chose the denial route. Is it a legal necessity, or does it invite more trouble down the line? Breaking down why total denial can create significant risks, especially in an age where accountability is amplified through the media and social platforms.From legal consequences to reputational fallout, this episode highlights how a denial strategy can quickly backfire without care and empathy.Mentioned in This Episode:Garth Brooks' legal team's denial strategy against sexual assault allegationsLizzo's PR crisis over harassment and abuse claims by former dancersPrince Andrew's disastrous 2019 BBC interview about his connection to Jeffrey EpsteinLance Armstrong's decade-long denial of using performance-enhancing drugsThe risks of aligning solely with legal strategies in public crisesJoin Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions! Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson © 2024 The PR Breakdown with Molly McPherson

 In this episode of The PR Breakdown, digging into the PR crisis surrounding country music legend Garth Brooks. Two days before sexual assault allegations against him surfaced, Brooks posted a seemingly wholesome photo with his wife, Trisha Yearwood. Coincidence? Maybe not.Exploring how the couple is strategically handling the allegations in public, breaking down their moves and drawing parallels to familiar PR playbook tactics used by other high-profile figures. With serious accusations brought forward by a former makeup artist, Brooks' legal and PR teams are in full defense mode. The episode sheds light on the strategies of denial, diversion, and discreditation often used in such cases, questioning whether these methods will hold up in today's environment of increased accountability.Mentioned in the Episode:Garth Brooks Instagram: Habitat for Humanity postGarth Brooks Instagram: Las Vegas ConcertTrisha Yearwood's real estate listing.Episode 282: Scandal Season: Why September Sparks Media, Celebrity, and Political Firestorms.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions! Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson © 2024 The PR Breakdown with Molly McPherson

September marks the beginning of scandal season, when politicians, celebrities, and the media heat up with controversy. In this episode, we break down the crisis communication tactics used by high-profile figures, focusing on New York City Mayor Eric Adams and his response to federal charges of bribery and fraud.We take a closer look at Adams' video statement and compare it to strategies used by former President Bill Clinton during the Monica Lewinsky scandal and former New York Governor Andrew Cuomo as he faced sexual harassment allegations. The language, optics, and emotional appeals in these public appearances reveal a shared crisis playbook: denial, deflection, and controlling the narrative through video.Mentioned in this episode:Breakdown of Eric Adams' video responseBill Clinton's 11-word denialAndrew Cuomo's blend of denial and emotional appealStrategic timing of scandals in September and OctoberWhether you're a PR professional or just fascinated by how public figures manage high-stakes scandals, this episode is packed with essential lessons in crisis management. Tune in to learn how these politicians use crisis communication to shape their public image—and their legacy.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions! Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson © 2024 The PR Breakdown with Molly McPherson

What happens when high-profile figures like RFK Jr., Sean Combs, and Muhammad Al-Fayed find themselves at the center of public scandals? This episode unpacks the unsettling truths behind RFK Jr.'s sexting affair with political reporter Olivia Nuzzi, exploring how his wife Cheryl Hines' glamorous appearance at Milan Fashion Week might be a strategic distraction. We delve into the ethical implications of such behavior and the vital role transparency and accountability play in maintaining public trust.We also turn our attention to Muhammad Al-Fayed and the accusations of abuse linked to his time as the owner of Harrods. By drawing comparisons to notorious figures like Jeffrey Epstein and Harvey Weinstein, we highlight the systemic abuse of power and the resultant legal and personal crises. Wrapping up, we provide essential lessons in reputation management, offering practical strategies to navigate similar PR challenges while stressing the importance of staying genuine and thoughtful. Whether you're in the PR industry or just intrigued by the complex lives of the powerful, this episode is packed with insights you won't want to miss.Mentioned in this episode:A statement from Harrods in relation to its former Chairman and owner Mohamed Al FayedMolly on TikTok: Analysis of the Harrods' Statement Regarding Mohamed Al-FayedJoin Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions! Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson © 2024 The PR Breakdown with Molly McPherson

In this episode of The PR Breakdown with Molly McPherson, Kate Middleton's health update video is more than just an announcement. It's a masterclass in PR, packed with hidden symbolism and subtle storytelling designed to reshape the public perception of the royal family. Uncover ten key meanings behind the visuals, from Kate in the driver's seat to the color blue, and explore how Kate and William are distancing themselves from Harry and Meghan as they face ongoing branding challenges.Mentioned in this episode: A Message from Catherine, The Princess of Wales | September 2024 (YouTube.com)Inside The Kate Middleton Crisis And The Silence At Kensington Palace (March 15, 2024, Molly McPherson, Forbes.com)Princess Kate Video Was A New Move In The Royal PR Game: Did It Work? (March 21, 2024, Molly McPherson, Forbes.com)Identifying the red flags usually spotted in a PR crisis. A royal case study. (tiktok.com/mollybmcpherson)A look at kill notices after it was reported that several major news agencies recalled a photo of Catherine, Princess of Wales, and her kids distributed by Kensington Palace for UK Mother's Day. (tiktok.com/mollybmcpherson)Princess Kate shared her cancer diagnosis and treatment in a moving video. It was a powerful lesson in courage and transparency about how to balance privacy with the public's need for privacy. Communication in tough times: what worked and what we learned. (tiktok.com/mollybmcpherson)Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions! Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson © 2024 The PR Breakdown with Molly McPherson

In this episode of The PR Breakdown, we'll delve into the fascinating world of celebrity PR and dissect one of the most strategic PR moves we've seen lately: the rumored breakup between Travis Kelce and Taylor Swift. However, as Molly suggests, things may not be as they seem.Key Points Covered:The Rumored Breakup: Before the Kansas City Chiefs season opener, rumors swirled about a leaked breakup contract between Travis Kelce and Taylor Swift. But Molly takes a closer look, questioning the timing and the authenticity of the supposed "leak."PR Trial Balloon: Molly explains the concept of a PR trial balloon, theorizing that Kelce's PR team orchestrated this fake breakup to gauge public reaction and generate media attention. By doing so, they secured a strategic win for Kelce's brand, the NFL, and Taylor Swift.Social Media's Role: How platforms like TikTok fueled the fire, and how Swifties, known for their loyalty and passionate defense of Taylor, reacted to the news.Behind the Scenes: Molly shares her personal experience of how she first heard about the breakup and her initial thoughts that this PR move had all the hallmarks of a carefully crafted stunt.The PR Firm's Role: With insights into Fullscope PR, the agency handling Kelce's public relations, Molly explores their history of crafting headlines and how the agency's co-founders may have leveraged this situation to keep their client front and center.Impact on Icon Status: Molly discusses how PR isn't just about fame or money, it's about controlling the narrative and managing reputation—particularly for someone like Taylor Swift, who aims for iconic status.What We Can Learn: The episode wraps up with Molly's key takeaways on how a well-timed, well-executed PR strategy can turn a potential crisis into an opportunity.Mentioned in the episode: How Travis Kelce's PR Team Turned A Fake Breakup Into A Win (Forbes.com)Next Week's Episode: Tune in next week as Molly breaks down the Kate Middleton health update video from Kensington Palace, another example of how PR strategies shape what we see in the media.If you enjoyed this episode, don't forget to subscribe, leave a review, and share it with fellow PR enthusiasts. For more insights into PR moves and celebrity stunts, follow Molly on TikTok and check out her Patreon for exclusive deep dives into the stories that often go unnoticed.Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions! Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson © 2024 The PR Breakdown with Molly McPherson

Courting Public Favor: Jessica Biel & Justin TimberlakeSummary:In this episode of The PR Breakdown, analyzing the recent PR moves surrounding Jessica Biel and Justin Timberlake. Following Timberlake's arrest for a DWI in June 2024, Biel made a rare public appearance with their son at the US Open. Was this just a family outing, or a carefully timed PR strategy to shift the public's focus from Timberlake's legal issues?Looking into the key moments of their public image management, examining Biel's balancing act between family privacy and public visibility, Timberlake's decision to address the DWI on stage during his tour, and the timing of these events. We'll connects the dots between these moves and offers key lessons on how timing and misdirection play crucial roles in public relations crises.Learn why it's important to own your narrative in times of crisis and how celebrities use strategic timing to manage public perception.Key Takeaways:The importance of timing in managing a PR crisis.How public figures use personal moments to shift the narrative and regain control.The intersection of transparency, timing, and audience connection in crisis communication.Mentioned in This Episode:Jessica Biel's rare public outing with her son Silas.Justin Timberlake's June 2024 DWI arrest and his public response.PR strategies like timing and misdirection that celebrities use to shape public perception.If you enjoyed this episode, be sure to subscribe, leave a review, and share it with friends who love digging into the strategies behind the headlines.New Episodes Every Wednesday!Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions! Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson © 2024 The PR Breakdown with Molly McPherson

‘Who's holding those strings': Molly McPherson goes viral on TikTok for decoding celebrity PR strategy. - Boston Globe, Dec. 25, 2023Seeing my name next to the words 'viral' and 'TikTok' is nothing short of terrifying. In this final episode, the tables are turned when I sit down for an interview with the Boston Globe's Dana Gerber for a feature story highlighting my work as a creator on TikTok. Judging by the comments that appeared alongside the story, I was a hit! GoodBob12/25/23 - 8:51PMCongratulations to Molly on capitalizing on the ‘who could care less ‘ market - good for you!Okay, maybe not.This episode reveals the intricate balance of managing one's own public relations in the digital era, especially when personal and professional realms intersect.More from Molly McPherson: Join PR Confidential on Patreon Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support. Linktree Instagram TikTok Twitter/X YouTube Facebook Listen and Subscribe to Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2024 Indestructible PR Podcast

Journalist and host of the Infamous podcastt, Vanessa Grigoriadis joins Molly as they dive deep into the life, career, and public image of global pop star, Taylor Swift. Vanessa profiled Taylor Swift for Rolling Stone in 2009 right after the release of her second album, “Fearless.” Since then she has been following Taylor from country pop-start to a dominated figure in our culture. In this episode of the "Allegedly" series, Vanessa and Molly discuss Taylor's PR from her early days of running her own Myspace to her and Travis Kelce's full-on PR push, this episode has no blank spaces. Links:Follow Vanessa Grigoriadis:https://twitter.com/vanessagrigorVanessa's Rolling Stone Profile on Taylor Swift:https://www.rollingstone.com/music/music-country/the-very-pink-very-perfect-life-of-taylor-swift-107451/Vanessa's Podcast: Infamous:https://podcasts.apple.com/us/podcast/infamous/id1652941051More from Molly McPherson: Join PR Confidential on Patreon Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support. Linktree Instagram TikTok Twitter/X YouTube Facebook Listen and Subscribe to Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2024 Indestructible PR Podcast

This is the inaugural episode of the Indestructible PR podcast series called, Allegedly. In this series, I take a critical look at the PR moves, media narratives, and survival tactics that celebrities use to circumvent a PR nightmare.On my very first episode of the Allegedly series, we are talking all about Ben Affleck and Jennifer Lopez. From red-carpet appearances to playing the supporting role in each new venture, we break down the calculated decisions that the couple is making behind the scenes to *allegedly* keep up appearances. Joining me in this episode is relationship psychologist Dr. Abby Metcalf who might be able to offer some insight on where Bennifer 2.0 may be headed.Mentioned in this episode: A Quote from Ben Affleck's Howard Stern Show Interview (2021)https://www.tmz.com/2021/12/15/ben-affleck-drinking-blame-jennifer-garner-trapped-marriage/Ben Affleck's "addressing" his interview on The Howard Stern Show.   https://youtu.be/g2KKhmgelEwAbby's podcast, Relationships Made Easy can be found wherever you listen to podcasts.https://podcasts.apple.com/us/podcast/relationships-made-easy/id1406061656?mt=2Learn more about Abby:https://abbymedcalf.com/More from Molly McPherson: Join PR Confidential on Patreon Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support. Linktree Instagram TikTok Twitter/X YouTube Facebook Listen and Subscribe to Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2024 Indestructible PR Podcast

An episode about the profession of public relations for the practitioners who make it one of the most exciting fields to work in. In this episode, a discussion about the future of the public relations industry with Michelle Egan, APR, Fellow PRSA, and the current Board Chair of PRSA. Boasting over three decades of communication experience, Michelle brings a substantial depth of understanding to the evolving PR landscape. Our conversation covers the significant changes currently shaping the industry, delves into the critical role of PRSA in steering professionals through these dynamic times, and examines the strategic plans that are charting the path forward. This episode is a treasure trove of insights for anyone in the field of public relations, from those just starting their journey to seasoned veterans. Join us as we explore the future of PR, discussing how to effectively navigate the challenges and seize the opportunities within this ever-changing industry.Learn more about the Public Relations Society of America (PRSA), the nation's leading professional organization serving the communications community.More from Molly McPherson: Join PR Confidential on Patreon Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support. Linktree Instagram TikTok Twitter/X YouTube Facebook Listen and Subscribe to Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2024 Indestructible PR Podcast

First episode for 2024! Hey there, PR pros and dedicated listeners! You won't want to miss this special episode where I dive deep into the year that left jaws on the floor with never-ending celebrity drama and crisis. Let's hit the rewind button and explore the twists and turns of 2023's scandalous celeb behavior that kept publicists on their toes and the rest of us following along closely. Here are your top five most popular episodes of the year. (Thank you, listeners!)Top Five Episodes:Episode 1: This episode was a favorite of mine as well. Episode 2: All aboard. Episode 3: Dissecting the PR Relationship RumorsEpisode 4: Apologies, denials, and online disasters.Episode 5: An end-of-year favorite with two of my favorite media guys. More from Molly McPherson: Join PR Confidential on Patreon Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support. Linktree Instagram TikTok Twitter/X YouTube Facebook Listen and Subscribe to Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2024 Indestructible PR Podcast

Let's go behind the scenes of broadcast television, where a former producer joins us to reveal the tricks of the trade. Our guest David McAlpine takes us inside the world of anchors, reporters, producers, and bookers to find out what it takes to be a successful guest on television. Learn how to present yourself confidently and effectively on air so that the reporter doesn't get the upper hand. Also, analyzing and giving feedback on an interview with a CEO at the center of one of the most significant PR brand crises in history. This episode is a must-listen for anyone looking to master media interaction and shine in the spotlight.Key Takeaways:Mastering Media Preparation: Learn the essential strategies for prepping for media appearances. From crafting your story to adeptly navigating surprise questions, we'll guide you through the steps to confidently handle media engagements.Navigating Interview Dynamics: Uncover the typical challenges encountered in interviews and how to effectively address them. We'll delve into the dynamics between interviewers and their subjects, offering advice on establishing a strong connection and keeping your cool in high-pressure situations.Dressing Right for Media Engagements: Get valuable tips on selecting the perfect outfit for different media settings. We'll discuss the art of creating a television-friendly appearance and the significance of leaving a lasting positive impression on your hosts.More from Molly McPherson: Join PR Confidential on Patreon for expert analysis on PR tactics and spin ripped from the headlines. Pose your PR pop culture questions directly to Molly and gain exclusive insights, including bonus commentary from her podcasts and TikTok. Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support. Linktree Instagram TikTok Twitter/X YouTube Facebook Listen and Subscribe to Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2023 In...

More from Molly McPherson: Join PR Confidential on Patreon for expert analysis on PR tactics and spin ripped from the headlines. Pose your PR pop culture questions directly to Molly and gain exclusive insights, including bonus commentary from her podcasts and TikTok. Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support. Linktree Instagram TikTok Twitter/X YouTube Facebook Listen and Subscribe to Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2023 In...

The Chicago Blackhawks are in the process of terminating Corey Perry's contract due to unacceptable conduct, as part of addressing broader questions about the organization's culture. This episode examines their approach to managing rumors and controversies, particularly those related to personal conduct. It highlights the importance of developing clear, timely, and empathetic communication strategies to uphold an organization's reputation. The episode analyzes Corey Perry's specific case to illustrate effective crisis management and consistent messaging, emphasizing the need for accountability and empathy. The focus is on balancing transparency with privacy and dignity in professional settings, offering insights into handling such sensitive situations in the field of crisis communication.Mentioned in the episode: Become a member of the PR Confidential community on Patreon to access exclusive content, including a downloadable guide and bonus podcast on How to Communicate Private News from Your Organization While Protecting Sensitive Information. This resource focuses on navigating the delicate balance between transparency and confidentiality in organizational communication.More from Molly McPherson: Join PR Confidential on Patreon for expert analysis on PR tactics and spin ripped from the headlines. Pose your PR pop culture questions directly to Molly and gain exclusive insights, including bonus commentary from her podcasts and TikTok. Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support. Linktree Instagram TikTok Twitter/X YouTube Facebook Listen and Subscribe to Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2023 In...

Apologies, denials, and online disasters. Molly is breaking down the Matt Rife and Colleen Ballinger PR crisis. This episode is all about perception management. As soon as the backlash starts, every subsequent step needs to be calculated. Often, this fine line between apology and denial can alter reputations and determine careers' trajectory in a blink. These three key takeaways:1. Exploring the anatomy of an apology, and what happens when it's done wrong, using Colleen Ballinger as our case study. Molly discusses how her previous behavior led to a backlash, how she responded to it, and how effective (or not) her response was.   2. Looking at "Bro humor" with Matt Rife. Molly dissects how he handled the backlash towards a controversial joke he threw out there and the marketing tactics he's using to survive it.3. Understanding the differences in their responses - from Ballinger's rebranding strategy to Rife's doubling down. Who's approach will work in the long run? There are predictions to be made and lessons to be learned. More from Molly McPherson: Join PR Confidential on Patreon for expert analysis on PR tactics and spin ripped from the headlines. Pose your PR pop culture questions directly to Molly and gain exclusive insights, including bonus commentary from her podcasts and TikTok. Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support. Linktree Instagram TikTok Twitter/X YouTube Facebook Listen and Subscribe to Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2023 In...

Taylor Swift and Travis Kelce: Dissecting the PR Relationship Rumors explores the theory that their relationship might be a strategic PR move (or not) by comparing it with previous relationships Swift has had, and discusses the mutual benefits and implications for both their careers.The episode also explores: 1. The fascinating nature of PR relationships and how they serve as strategic moves in the celebrity world. Ever wondered why certain celeb relationships seem to pop up out of nowhere? Now you'll have an idea. 2. The NFL's attempts to woo the female demographic. Can a high-profile romantic link-up between Taylor Swift and a football star actually make the sport more attractive to women? It's a big question and this episode has  a unique perspective. 3. Finally, after all the questions, comments, and dragging - is Taylor's relationship with Travis Kelce genuine, timed for maximum publicity, or just a clever strategic move to further their brands and divert media attention? In my PR Confidential Patreon page: BONUS: Decoding the PR Dynamics: Taylor Swift, Travis Kelce, and the Rio Tragedy.Episodes mentioned: 267: Blind Gossip: PR Trick or Truth? With guest, TikTok's Kyle Marisa Roth263: Celebrity Unplugged: Magazine Writer Vanessa Grigoriadis on Justin Bieber, Taylor Swift, & Justin TimberlakeMore from Molly McPherson: Join PR Confidential on Patreon for expert analysis on PR tactics and spin ripped from the headlines. Pose your PR pop culture questions directly to Molly and gain exclusive insights, including bonus commentary from her podcasts and TikTok. Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support. Linktree Instagram TikTok Twitter/X YouTube Facebook Listen and Subscribe to Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2023 In...