Podcasts about leveraging

Originally broadcast live.E-commerce fulfillment is hyper-competitive. Brands are demanding faster SLA turnarounds, custom unboxing experiences, and complete real-time visibility—all while warehouse operational costs rise and margins get squeezed tighter every year.Whether you're a 3PL looking to break into e-commerce fulfillment or an established operator aiming to scale without operational chaos, we're putting this livestream on to serve as your actionable playbook.Join Kevin as he sits down with three industry powerhouses to break down the full lifecycle of a profitable e-commerce 3PL.What We'll Cover:1. How to position your 3PL to attract high-value DTC brands without entering a price war.2. Vetting your Ideal Client Profile (ICP) and setting rock-solid SLAs before signing the contract.3. Transitioning from B2B/bulk moves to unit-level pick-and-pack workflows.4. Designing lean floor processes that handle 5x seasonal volume spikes without throwing extra labor at broken processes.5. Spotting silent margin leakage: uncaptured custom labor, manual billing errors, and unmonitored SLA penalties.6. Leveraging data and SKU-level profitability models to ensure every account remains profitable.Learn more about Pallite here.Learn more about Big Joe's AP44 here. Follow us on LinkedIn and YouTube.Support the show

Travis is a seasoned entrepreneur, podcaster, and former door-to-door sales rep who has built multiple businesses by strategically using low-interest and 0% debt. He shares candid stories of funding his podcasting journey, a software startup, and a brick-and-mortar franchise, all while navigating the psychological and financial risks of borrowing. His experience-based approach makes this episode especially useful for anyone torn between “all debt is bad” and “leverage everything.” On this episode we talk about: How Travis used a 0% credit card to launch his podcasting career Why he values financial, time, and location freedom in online business Using 0% credit cards and funding to build a software startup Financing a brick-and-mortar franchise with credit cards and an SBA loan The psychological side of debt and creating urgency without being reckless Top 3 Takeaways Strategic, low- or 0%-interest debt can accelerate your path into a new business or skill set when it's used to buy knowledge, relationships, and revenue-generating assets—not toys. Debt works best when you have a clear plan to “outwork” it quickly, maintain strict discipline, and avoid stacking new debt just to cover old debt. Whether debt is “good” or “bad” depends on your psychology, habits, and situation; it's a case-by-case decision, not a one-size-fits-all rule. Notable Quotes “My content is documenting what I'm doing. It's not a sermon.” “I don't like debt, but seeing it makes me go into hyperdrive to earn more and pay it off.” “Ask yourself: is this helpful, what are the downsides, what are the upsides, and can I comfortably outwork this debt?” Connect with Travis: Linktree: ⁠https://linktr.ee/travischappell⁠ Instagram: ⁠https://www.instagram.com/travischappell/⁠ Other: ⁠https://travischappell.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Piya Sorcar, PhD, CEO TeachAids, Adjunct Professor of Pediatrics, Stanford School of Medicine talks to Lauren and Nick about concussion education and TeachAids. Leveraging her wealth of experience, including her previous program tackling HIV/AIDS education, Dr. Sorcar discuss the importance of genuine concussion education, free concussion education from TeachAids. Not simply telling athletes to not do something, or to remind them of the dangers, Piya and TeachAids, use the power of technology and peer messaging to really get through. Whether it's a fun game amongst friends or a more competitive official school or university league, TeachAids CrashCourse Concussion Education has become an increasingly important part of educating the public in the US, Canada, UK and globally. Did I mention it's free?!Check out all the free products that TeachAids CrashCourse has to offer and get started with your league!Concussion CrashCourse: https://teachaids.org/for-concussions/crashcourse/Concussion Story Wall: https://concussionstorywall.org/If you use VR, take advantage of the excellent interactive experience! If you don't have a VR set (like yours truly) the YouTube and 2D educational experiences are great as well!PLEASE SHARE, LIKE, SUBSCRIBE! WHATEVER THOSE OTHER PODCASTS AND YOUTUBE CHANNELS ASK YOU TO DO FOR THEM, DO FOR US TOO!Check us out on Youtube, Instagram and Facebook! @concussiontalk & @lziaksThank you!Subscribe and leave a review!Visit https://www.concussiontalk.com/ for more!Follow and subscribe! @concussiontalk on YouTube, Instagram & Facebook 2014 e-book, Detour: https://leanpub.com/detourFollow Lauren on Instagram @lziaksConcussion Talk Podcast discusses traumatic brain injury (TBI) by featuring interviews with experts (physiotherapists, doctors, researchers, athletes, community leaders, etc.) and people who have experienced TBI first-hand.Chronically dives deeper into concussions and brain injury as I team up with Lauren Ziaks; a DPT, ATC, and wealth of knowledge of chronic health conditions post-concussion. Join us as we interview more experts, spread awareness of brain injury and more! Hosted on Acast. See acast.com/privacy for more information.

In episode 583 of 'Coffee with Butterscotch,' the brothers are one day out from the How Many Dudes launch and walking through everything still in motion, from wishlist momentum and embargo management to Steam Deck verification and what the algorithm might actually do. They share how they're thinking through best and worst case scenarios, what lessons from Crashlands 2 are shaping their expectations, and how to stay sane when everything is out of your hands.Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:29 Introduction and Welcome01:57 Pre-launch preparations and expectations03:58 Tracking wishlists and launch momentum06:01 Understanding platform algorithms and visibility08:14 Managing embargoes and influencer coverage10:09 Dealing with embargo breaks and public reactions12:02 Impact of demo updates and new content15:06 Community feedback and stereotypes in game content18:56 Post-launch content and ongoing engagement20:50 Leveraging short-form videos and social media24:03 Viral content and audience engagement30:02 Platform feature opportunities and challenges33:02 Lessons learned and final advice for indie devs41:44 Initial challenges with verification and wishlists45:27 Audience demographics and regional differences48:18 Comparing launch metrics: Crashlands 2 vs. How Many Dudes?51:52 Managing launch day activities and team coordination55:14 Handling community feedback and negative comments01:00:17 Setting expectations and scenario planning for launch01:07:09 Post-launch analysis and adjusting expectationsTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com!Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

In this episode of the National Crawford Roundtable podcast the guys review what's happening with the Fauci diaries--do they prove he was lying? Were the reports on Biden's health a cover up? And the DNC is leveraging HQ--why are they in such bad shape?

This episode of Sales Reinvented dives deep into the essential do's and don'ts of prospecting and lead generation with advice from three industry trailblazers. I host Bill McCormick, Mary Grothe, and Tony Hughes to help you transform cold outreach into meaningful connections and qualified leads. You'll hear their top do's and don'ts for successful lead generation, compelling real-world sales stories, and get their lessons learned from overcoming challenges in the field.    Outline of This Episode   [01:49] Nurture prospects on LinkedIn by providing value and insight without pitching  [05:05] Navigating lengthy sales processes [08:23] Strategic prospecting and lead generation [12:31] Building lead gen strategy [14:48] Time block prospecting and outbound activities  [13:23] Aligning Strategy with your target audience [19:02] Leveraging existing client relationships   LinkedIn, Patience, and Nurture   Bill discusses the power of leveraging LinkedIn for more than just cold outreach. He recommends connecting with all your clients on the platform to expand your prospecting potential and insists on building a clear ideal-client profile to sharpen your targeting. Nurturing relationships over time—without jumping straight into a pitch—forms the cornerstone of his methodology. On the flip side, he cautions against using impersonal connect-and-pitch tactics, being fixated on closing rather than conversing, and trying to rush prospects through the sales funnel. Patience and persistent value-driven follow-up can turn long sales cycles into lasting business wins. Own Your Pipeline   For Mary, successful prospecting begins with actually doing the work and being radically customer-centric. She underscores the importance of authentic, warm messaging—regardless of your outreach medium—and stresses the need for a quantifiable, strategic approach that aligns with your sales goals. Her top don'ts are not to skip prospecting, resort to robotic or spammy tactics, or blame marketing for a lack of leads. Mary's story about refining her own inbound strategy is a great blueprint for adapting messaging and targeting the right persona, showing that retooling your approach based on hard lessons can lead to a stronger, more effective funnel.   Time Block, Talk Results, and Embrace Sales Hygiene    Tony shares his mantra: time-block and truly execute your outbound efforts. He stresses the need to "nail your narrative" by focusing every conversation on the prospect's world and their opportunities for improved results. Tony warns against the pitfalls of talking only about your own products, making excuses, and skimping on sales processes or CRM practices. His real-life client story illuminates the power of monitoring trigger events and leveraging referrals—not just to secure new business, but to protect and expand existing relationships. By covering account risks and opportunistically following key contacts as they move into new roles, he demonstrates that proactive, value-led prospecting is the fastest route to revenue. Resources & People Mentioned   Brynne Tillman on LinkedIn Connect with Bill McCormick   Bill McCormick on LinkedIn  Bill McCormick on X    Connect with Mary Grothe   Mary Grothe on LinkedIn  Mary Grothe on X    Connect with Tony Hughes    Tony Hughes on LinkedIn  Tony Hughes on X  Connect With Paul Watts    LinkedIn Twitter    Subscribe to SALES REINVENTED Audio Production and Notes by PODCAST FAST TRACK https://www.podcastfasttrack.com  

How do digital freight broker tools actually prevent fraud while automating your day-to-day logistics operations? Today, Kary Jablonski from DAT joins us back to get straight to the facts about how recent capacity crunches and elevated fuel prices are forcing brokers to evolve or get left behind! Kary breaks down how DAT's new Carrier Management Suite and their recent tech acquisitions are helping brokers digitize tribal knowledge, drive down operational costs, and build a rock-solid, fraud-resistant carrier network. If you're serious about using data and automation in freight to make bulletproof buying decisions and scale your brokerage without adding unnecessary overhead, you can't skip this episode!   About Kary Jablonski Kary serves on the DAT Freight & Analytics Executive team as EVP and GM, Trucker Tools & Broker Growth. Kary is the former CEO of Trucker Tools, where she led the company to a successful exit. While taking on her new role at DAT, she continues to lead Trucker Tools, staying committed to the company's vision and growth. Prior to Trucker Tools, she advanced through operations, logistics, and strategic planning roles with Uber in the U.S. and internationally and worked as a consultant with Deloitte. She currently lives in Chicago and enjoys anything active, especially running, golf, and basketball.  

In this talk, Paul Iusztin, Creator of Decoding AI and author of the LLM Engineer's Handbook, shares his deep expertise in personal automation from managing a digital life with lightweight data pipelines to architecting autonomous agents for deep research. We explore the mechanics of building personal AI assistants and the critical role of using a "second brain" as a context layer over heavy, over-engineered RAG infrastructure.You'll learn about:- Organizing your digital life using the PARA method and lightweight data pipelines.- Capturing and retrieving resources effortlessly with Obsidian, Readwise, and custom deep research algorithms.- Leveraging your "second brain" setup as the ultimate context layer for personal AI assistants.- Generating ad-hoc wikis from markdown brain dumps to streamline content creation and research.- Optimizing AI-generated content by deliberately lowering LLM reasoning capabilities for better styling.- Adapting multi-agent workflows and personal wikis to accelerate software engineering and coding tasks.TIMECODES:00:00 Digital life organization using the PARA method and lightweight data pipelines05:21 Seamless resource capture with Obsidian and Readwise09:26 Resource retrieval optimization using a deep research algorithm12:44 High-quality internet curation versus heavy RAG pipelines16:31 Second brain setup as a context layer for personal AI assistants21:40 AI workflow simplification with Anthropic APIs and CLI tools25:26 Ad-hoc wiki generation from markdown brain dumps for content creation29:18 Codebase ingestion and web scraping proxy tool workarounds34:43 Resource reranking and context window management for large texts39:06 Content styling optimization by lowering LLM reasoning capabilities46:18 Multi-agent workflows and personal wikis for software engineering tasks52:32 Personal wiki scaling for enterprise knowledge bases and book writingThis talk is perfect for individual developers, AI engineers, and knowledge workers looking to escape "PoC purgatory" and build practical, low-maintenance personal AI assistants. It offers highly actionable insights for anyone wanting to integrate agentic workflows into their daily productivity systems without over-engineering their tech stack.Connect with Paul- Linkedin - https://www.linkedin.com/in/pauliusztin/- Website - https://www.pauliusztin.ai/Connect with DataTalks.Club:- Join the community - https://datatalks.club/slack.html- Subscribe to our Google calendar to have all our events in your calendar - https://calendar.google.com/calendar/r?cid=ZjhxaWRqbnEwamhzY3A4ODA5azFlZ2hzNjBAZ3JvdXAuY2FsZW5kYXIuZ29vZ2xlLmNvbQ- Check other upcoming events - https://lu.ma/dtc-events- GitHub: https://github.com/DataTalksClub- LinkedIn - https://www.linkedin.com/company/datatalks-club/ - Twitter - https://twitter.com/DataTalksClub - Website - https://datatalks.club/

A five-agent team. 170 deals. $103M closed—and 100 of those by the leader himself. Andy Griesinger opens the hood on how a lean, elite "Navy SEAL" team operates, recruits, and scales without bloat. In this episode The real definition of a team vs. a mini-brokerage—and why small can win big Recruiting with "friction": the criteria and tests that filter for the right agents The 61‑point daily tracker for new agents' first 90 days How brand and naming choices shape your eventual exit (or not) Leveraging relationships as a core value proposition that keeps deals together The ops backbone: director of operations, per‑deal TC, and boutique‑level service   Follow Andy on Instagram: https://www.instagram.com/andyg_realtor/ Read "Simple Numbers": https://www.simplenumberscri.com/books Get started with https://www.Monday.com/ Be the first to get the team book: https://remindermedia.com/teambook $100M Team Mastermind (Sept 22–23, Scottsdale): https://remindermedia.com/teamevent

July 22, 2026 – Chief Technologist Dr. Sven Bilén explores the audacious vision of launching data centers into space—a move championed by SpaceX, which plans to deploy up to 1 million orbiting data satellites. Leveraging sun-synchronous orbits...

Are you a senior corporate executive or high-performing leader sitting on immense professional capital, yet wondering how to safely translate your day-to-day corporate discipline into personal cash-flowing assets?   In this dynamic guest conversation, host Billy Keels sits down with Will Holdren—the founder of Aureate Properties LLC, host of the Will Power Podcast, and an elite professional operating within a high-net-worth family office. Will pulls back the curtain on his rapid career trajectory, sharing how he launched a podcast as a junior in high school to interview over 250 successful individuals, ultimately bypassing standard resume templates to secure a highly sophisticated corporate role. Discover how Will structures his 168 hours to cleanly isolate his 9-to-5 client execution from his 5-to-9 real estate projects, how he navigates multi-entity liability structures to decrease tax exposure, and why practicing the power of saying "no" to superficial distractions is the ultimate baseline for long-term career optionality.  

Finding federal decision makers before the RFP drops is the real edge in government contracting, and most contractors are looking in the wrong place entirely. In this episode, Randie Ward breaks down the exact hierarchy of people behind every solicitation, from the contracting officer down to the program manager and end user, and reveals a sloppy habit contracting officers don't even realize gives away who's really calling the shots. If you've been submitting proposals into the void with no contacts, this changes how you approach every opportunity going forward. Learn the difference between a contracting officer, contracting specialist, and program manager, and why only one of them is the true decision maker Discover a hidden trick using solicitation comment sections that exposes the program office contact before you ever apply Use USASpending.gov to match an award ID to its solicitation number when SAM.gov search comes up empty Confirm a decision maker's identity through LinkedIn and Google searches, even when they have no active profile Build a relationship with your small business specialist so they'll personally connect you to the program manager EPISODE CHAPTERS: 0:00 - Introduction to finding the real decision maker 0:48 - Understanding the contracting officer and specialist roles 1:54 - Why the program manager is the true decision maker 3:00 - Reading the RFP before it officially drops 4:01 - The sloppy comment section trick contracting officers miss 6:21 - Using USASpending.gov to find the solicitation number 7:15 - Googling and LinkedIn searching to confirm your contact 8:27 - Leveraging your small business specialist for an introduction Mindy gives you the federal opportunities, agency signals, recompete intel, and pursuit briefs that tell you not just what contracts exist, but which ones to chase and how to win them. Sign up for free Daily Alerts and get opportunities delivered to your inbox before the day starts.

Cloud was one of the main drivers of the early waves of AI adoption. However, as AI has become more and more embedded in systems and devices — in both consumer and enterprise contexts — it's becoming a bottleneck. This isn't just about costs (although yes, that issue is certainly surging up the agenda), it's also about how we optimize our architectures and improve device performance. This is why conversation is turning to hybrid AI: embracing a hybrid approach that combines proprietary cloud services with local or on-device AI can help organizations deliver better experiences for users, whether they're consumers, other businesses or internal teams. One company exploring this space is electronics giant Lenovo. In this episode of the Technology Podcast, host Prem Chandrasekaran is joined by Girish Hoogar, Lenovo's Global Head of Technology for Cloud and Software, to discuss why the company is embracing hybrid AI, how it's approaching implementation and what the implications are for other technologists. As industry attention turns to local AI, listen for a first-hand perspective on what the trend actually means for engineering teams and their organizations.

Most couples think about selfishness as an individual problem, but what if a marriage itself can become inward-focused? In this episode, Derek, Gabrielle, and Scott discuss what it means to steward your marriage for God's glory, leverage your resources for the Kingdom, and move from keeping score to living on mission together.Discussion Questions1- When we honestly evaluate our marriage, are we more inward-focused or Kingdom-focused? If someone observed our marriage for a month, would they conclude we're living on mission?Where do we tend to keep score against each other?2- Which area are we stewarding well? Not well? Time, Money, Resources, Health, Gifts3- Who outside our family is being impacted by our marriage?4- What is one practical step we could take this month to better leverage our marriage for God's Kingdom?

The Return on Investment of Good Customer Reviews  Shep interviews Daniel Vivarelli, founder of Starloop. He talks about how customer reviews build business reputations and Starloop's unique model of planting a tree for every review to drive ethical engagement and market leadership.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    Why are customer reviews important for SEO and lead generation?  What is the difference between customer surveys and online reviews?  How do positive online reviews impact customer price sensitivity?  How can businesses use negative reviews to improve their brand reputation?  What is the best way to get more Google reviews ethically?  Top Takeaways:    Google reviews have evolved from a nice-to-have to one of the main factors customers consider in their decision-making process. In today's competitive environment, businesses with the most reviews and the highest ratings attract the most clients.  While both surveys and online reviews offer customer feedback, reviews deliver additional value because they are public and influence a brand's reputation. Surveys provide private insights to the business, but reviews contribute directly to marketing by enhancing trust and credibility online.  Online reviews are especially valuable for local businesses whose reputation is their brand. Positive reviews can be the deciding factor when customers compare options in search results.  Businesses with positive reviews online not only receive more inquiries. They also see a shift in how customers approach the business. With a strong online reputation, customers are less likely to ask about prices. They get inquiries focused on booking services or making purchases, since most of their usual "objections," such as value for money or quality, are already addressed by other customers' reviews.  Negative reviews are important, too. While every business should avoid getting negative reviews, their presence is an opportunity for businesses to demonstrate how they show up for customers when something goes wrong.    Building a solid reputation through reviews is a gradual process, but it offers lasting benefits. Leveraging free tools like the Google Business Profile (which is free!) to accumulate genuine reviews is a high-return strategy for long-term business growth.   Plus, Shep and Daniel discuss how planting one tree for every review motivates customers and benefits businesses. Tune in!  Quote:   "Whoever's got the most reviews and the highest rating is the one that's going to attract the people they seek to serve."    About:    Daniel Vivarelli is the founder of Starloop. He created the platform in 2016 to help local businesses grow by harnessing trust, reputation, and genuine customer feedback.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices

This podcast features Josh Phegan and Alexander Phillips on leveraging strengths, and finding out what your strengths are so you can keep getting stronger and stay relevant. They give examples of areas of strength, their own greatest teachers over time, and strengths to focus on building to become a phenomenal agent.

 Ten questions from water professionals around the world become a practical decision-making session with Trace Blackmore, CWT. Drawing on earlier Scaling UP! H2O conversations, Trace explains how to evaluate treatment changes, use emerging tools responsibly, begin water reuse projects, strengthen teams, and continue growing professionally.    Evaluate the Entire System  A proposed treatment change should be evaluated by more than its purchase price. When comparing chlorine dioxide with traditional chlorine, Trace recommends examining biocide consumption, chemical storage, corrosion rates, biofilm control, heat-transfer efficiency, cleaning requirements, downtime, labor, equipment life, and Legionella risk. A documented pilot on one tower can provide evidence before a facility commits to a larger investment.  Water reuse decisions require the same discipline. Before introducing treated wastewater or cooling tower blowdown into another application, characterize the water, calculate current and projected costs, identify regulatory requirements, and determine compatibility with the existing treatment program. Starting with a blended approach or limited pilot can help a team test feasibility while managing operational risk.    Use New Tools Without Surrendering Professional Judgment  For technicians exploring AI, Trace recommends beginning with approved, nonrestricted data. Service reports and controller data can help an AI platform organize information, identify subtle trends, prepare meeting summaries, and improve the wording of recommendations.  However, AI output still requires verification. Company data policies must come first, and technical recommendations should be reviewed against field experience, trusted references, and knowledgeable mentors.  Product changes also demand controlled testing. When evaluating maleic acid-based corrosion inhibitors, Trace recommends laboratory compatibility testing, careful review of the order of addition, temperature and shelf-stability checks, and a low-risk field pilot. Corrosion coupons, system cleanliness, dosing performance, and historical results can then be compared before expanding the program.    Strengthen Teams, Goals, and Professional Growth  The listener questions also address turnover, accountability, education, and industry involvement. Trace explains how behavioral assessment can support job fit and team communication, while weekly accountability, visible goals, time blocking, and lead-measure tracking can make a 12-week plan more achievable.  He also reflects on how his MBA and DBA studies have influenced his strategic thinking, data-based decisions, leadership, and approach to scalable systems. The discussion closes with the value of continuing education, professional certification, trade association membership, committee participation, and relationships that provide support when difficult field problems arise.  These answers offer practical starting points for making better technical, operational, and professional decisions—while knowing what evidence to gather before recommending change.  Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge!     Timestamps 02:30 — Trace introduces ten questions submitted by Scaling UP! Nation members around the world, connecting earlier episodes to current field decisions. 04:40 — Upcoming industry events highlight opportunities for water professionals to plan ahead, network, and continue learning. 06:10 — August's focus on Legionella and waterborne pathogens prepares listeners for a month of specialized technical education. 07:00 — Industrial Water Week returns October 5–9 with daily episodes and new Detective H2O segments. 07:40 — Trace explains how to build a business case for chlorine dioxide by tracking operating costs, system performance, and total ownership value. 14:30 — A beginner's roadmap for AI shows technicians how to analyze trends while respecting company data policies and verifying results. 23:30 — Water quality, current costs, regulations, treatment compatibility, and stakeholder involvement frame an initial cooling tower reuse assessment. 29:30 — Laboratory testing, order of addition, stability checks, and field pilots reduce risk when evaluating maleic acid-based corrosion inhibitors. 34:10 — Trace connects Culture Index with turnover reduction, better hiring decisions, improved communication, and stronger job fit. 40:20 — Weekly accountability, visible goals, calendar blocks, and lead measures help route-based professionals execute a 12-week plan. 45:30 — Characterization, regulatory review, plant tolerance, and a limited pilot provide a practical path for reusing cooling tower blowdown. 49:00 — Episodes 441–445, discussion guides, transcripts, and team-led conversations can support structured technical training. 52:40 — Trace reflects on how his MBA and DBA studies influence systems thinking, leadership, scalability, and data-based decisions. 58:20 — AWT membership, CWT certification, committee participation, training, and professional relationships offer value to water treaters worldwide. Quotes  "And then I would look at the total cost of owning this equipment, not just the cost of buying the equipment." "AI can be incorrect. So, if it tells you something, the bottom line I want to tell you is fact check to verify." "And the last thing that comes to mind is maybe you start off with a pilot instead of the entire program. And maybe you start out with a blended approach instead of an all or nothing approach." "You'll be amazed at how having somebody that is interested and holding you accountable will make you make better decisions when you need to make decisions." "And also, I'm hoping that it creates a model where I just didn't stop learning at my CWT."   Connect with Scaling UP! H2O Submit a show idea: Submit a Show Idea  LinkedIn: in/traceblackmore/  YouTube: @ScalingUpH2O    Scaling UP! H2O Resources Mentioned  12 Week Year  AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea Ep 405 - Cooling Water Innovation: Harnessing Wastewater for Sustainability Ep 418 - Maleic Acid-Based Corrosion Inhibitors: Expanding the Water Treatment Toolbox with Mike Standish Ep 420 - Tapping Into Tech: How Ben Frieders Uses AI to Elevate Water Treatment Marketing Ep 422 - Inside the Association of Water Technologies with John Caloritis Ep 424 - Chlorine Dioxide Insights with Greg Simpson Ep 441 - Industrial Water Week 2025: Pretreatment Monday Ep 442 - Industrial Water Week 2025: Boiler Tuesday Ep 443 - Industrial Water Week 2025: Cooling Wednesday Ep 444 - Industrial Water Week 2025: Wastewater Thursday Ep 445 - Industrial Water Week 2025: Careers Friday Ep 446 - Leveraging the Culture Index for Business Success with Danielle Scimeca and Conor Parrish Ep 447 - Unlocking Team Potential with Culture Index with Randi Fargen Ep 456 - The 12 Days of Scaling UP! H2O 2025 Ep 457 - 2026: A New Year with New Intentions Ep 459 - From Wastewater to Resource: Water Reuse with Dr. Veronika Zhiteneva Ep 474 - Questions from the Scaling UP! Nation about Trace 2026 Events for Water Professionals  Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.    This episode made possible through our valued partners at:   

This live recording from Cannes brings together top names from SharkNinja, CVS Media, Mars Petcare, and Def Jam to talk about the reality behind the festival buzz. Jake Finch from SharkNinja explains why every product must pass the "mom test" and how their customer service team earns a seat at the design table. Kristen DiCorleto from CVS Media Exchange discusses the movement toward experiential marketing and why transparency in data is the only way to build lasting loyalty.The conversation moves into the world of creators with Jessica Serrano from Bagel Brands, who argues that the illusion of brand control is often a barrier to genuine engagement. Edwin Padilla from Mars Petcare shares how they use AI to scan pet health and why creativity should be part of every business strategy. Finally, Dr. Charlene Thomas discusses the necessity of professional balance and why marketers must get out of the office to understand their audience. These leaders offer a unique perspective on navigating a fragmented market while staying true to the core mission of serving the customer.Themes:Winning one five-star review at a time with SharkNinjaUsing loyalty data to build omnichannel experiences at CVS Media ExchangeWhy brand control is an illusion for Bagel BrandsSolving pet health problems with image recognition at Mars PetcareWhy every product needs to pass the "mom test" at SharkNinjaTaking the store to the sidewalk with CVS Media ExchangeThe value of reverse mentorship for young talent at Bagel BrandsBuilding a culture of trust and mission-led work at Mars PetcareEpisode Chapters:00:00:32 Jake Finch on the human side of CX at SharkNinja00:00:40 Leveraging loyalty data for customer trust at CVS Media Exchange00:01:33 Redefining the creator relationship at Bagel Brands00:02:38 Passing the "mom test" for product launches at SharkNinja00:03:01 Why leaders need "reset weekends" to avoid burnout00:03:24 The rise of experiential marketing moments at CVS Media Exchange00:04:22 Deploying AI to scan pet health indicators at Mars Petcare00:07:55 Using AI for conversational guest research at Bagel Brands00:08:56 How artists act as niche marketers in a fragmented worldEpisode Highlights:01:33 Why Letting Go of Brand Control is a Strategy Jessica Serrano talks about the changing relationship between Bagel Brands and social creators. She discusses the risk of over-scripting partnerships and what happens when the audience holds the mirror.02:22 The Product is the Only True Advertisement Jake Finch explains why SharkNinja focuses on the physical item over flashy slogans. He shares how their customer experience team ensures every launch meets a specific family standard.03:01 The Power of the Reset Weekend Dr. Charlene Thomas shares why even the most successful leaders need to step away from the data. She talks about the impact of napping and space on professional productivity and creativity.03:24 Bringing the Store to the Sidewalk Kristen DiCorleto discusses why CVS Media Exchange is moving beyond traditional digital ads to create physical brand moments. She reveals why experiential marketing is outperforming standard retail models.04:22 Using AI to Solve the Most Human Problems Edwin Padilla highlights a specific digital tool from Mars Petcare that provides instant health insights for pets. He describes how image recognition technology creates a "magic" moment for owners.05:28 Turning Negative Moments into Brand Loyalty The "good call" concept at SharkNinja aims to remove friction for every buyer. You will hear how small gestures of delight can transform a service failure into a lifelong fan.Support the show

If surveillance makes us safe, why are so many people murdered in prison? Flock cameras and the coming slave state. Noel Pichardo is a former police officer, husband, and father born and bred in Rhode Island. Now working as a caregiver, he is also an amateur filmmaker and writer who turned to YouTube to share his perspective and tell stories he felt weren't being heard. Benn Jordan is an musician, scientist, and investigative video essayist who manages the popular YouTube channel @bennjordan. While previously recognized for his extensive music career, Jordan's work is heavily grounded in his scientific credentials, which include specialized research into acoustics, macroeconomics, and the physiological mechanics of light, radio, and audio waves. Leveraging his expertise in signal analysis and reverse-engineering, Jordan has also established himself as a formidable cybersecurity researcher.  Paid partnerships with: Cardiff: Get fast business funding without bank delays—apply in minutes with Cardiff and access up to $500,000 in same‑day funding at https://Cardiff.co/TUCKER American Financing: NMLS 182334, nmlsconsumeraccess.org. APR for rates in the 5s start at 6.327% for well qualified borrowers. Call 800-685-5696 for details about credit costs and terms. Visit http://www.AmericanFinancing.net/Tucker. Dutch: Use code TUCKER for $50 off your vet care at https://dutch.com/tuckerDose: Daily supplements for the systems that support you. Use code TUCKER for 35% at https://dosedaily.co/tucker  Learn more about your ad choices. Visit megaphone.fm/adchoices

Highlights from the PER® CME activity "Tumor Board: Optimizing NSCLC Care—Leveraging the Latest Evidence on Targeted Therapy and Immuno-Oncology" — this podcast is not certified for credit. To participate in the full accredited activity and earn CME credit, use the link below.In this podcast, experts Justin Gainor, MD; Julia Rotow, MD; and Urs Weber, MD; discuss targeted therapies and immunotherapy to treat advanced non-small cell lung cancer (NSCLC).Earn CME credit by completing the full accredited activity (available through June 29, 2027): https://www.gotoper.com/courses/tumor-board-optimizing-nsclc-careleveraging-the-latest-evidence-on-targeted-therapy-and-immuno-oncology-1fgrThis podcast, including the narration, was developed by PER® (Physicians' Education Resource®, LLC) editorial staff from the full online CME activity developed with these faculty. The narration was voiced by a PER staff member or by an AI tool. The podcast contains no product advertising. The full activity is supported by educational grants from BioNTech; Iovance Biotherapeutics, Inc; Lilly; Nuvation Bio; Revolution Medicines, Inc; and Rigel Pharmaceuticals.This content is for educational purposes only and is not a substitute for the independent clinical judgment of a health care professional. Faculty may discuss investigational or off-label uses; consult prescribing information for any products discussed.

Trent Cotney on Leveraging Associations and Chapters - May 2026 Influencer Response Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Learn more about Adams and Reese here! https://www.rooferscoffeeshop.com/directory/adams-and-reese-llp Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.com/company/rooferscoffeeshop-com https://x.com/RoofCoffeeShop https://www.instagram.com/rooferscoffeeshop/ https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw https://www.pinterest.com/rcscom/ https://www.tiktok.com/@rooferscoffeeshop https://www.rooferscoffeeshop.com/rss #AdamsandReese #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry

Many enterprise brand strategies see declining campaign performance because they rely on massive, bureaucratic agency networks that fail to match the rapid speed of modern culture.Chris Kay, International CEO at 72andSunny, and Maria Galleriu, International CSO, break down how to optimize global campaign execution by moving away from legacy holding structures to deploy agile, bespoke creative networks.They share their operational playbook for compressing creation pipelines to finalize marquee sports media in under two weeks, navigating category saturation inside competitive retail aisles, and using the universal language of global sports and entertainment to scale messaging across geographic borders without high translation costs.Key tactical themes covered:Transitioning global campaign distribution into flexible bespoke network models.Bringing clients into the strategy room to compress creation cycles.Differentiating legacy brands inside crowded product verticals.Embracing cultural tension inside high-visibility media ad spaces.Leveraging international sports growth to reduce localized translation friction.Chris Kay is the International CEO at 72andSunny, and Maria Galleriu,Chief Strategy Officer International, is leading the global expansion initiatives and cross-office creative networks for dominant enterprise brands.Connect & us and 72andSunny:Follow Chris Kay on LinkedIn: https://www.linkedin.com/in/ckay1/Follow Maria Galleriu on LinkedIn: https://www.linkedin.com/in/maria-galleriu/Explore 72andSunny: 72andsunny.comSimplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Supply chain benchmarking has been evolving rapidly, but the biggest shifts in driving true organizational value may still be unfolding. In this episode of Supply Chain Now, Scott W. Luton and Lora Cecere (Founder of Supply Chain Insights), are joined by Dave Winstone (Global Director, Supply Chain Excellence at Dow) and Wael Abdelmalek (CEO of Uthereal). Together, they explore what it truly means to define and measure supply chain excellence, moving from rigid historical spreadsheets to data-driven, dynamic benchmarking and human-AI partnership. The panel highlights how 32 top-performing companies outperformed the market by focusing on metrics that correlate directly to market cap rather than a simple popularity contest. Dave draws on nearly four decades of global leadership to make the case for focusing on portfolio rationalization and network design while bypassing traditional distractions like massive ERP implementations. Meanwhile, Wael shares how agentic AI platforms can condense 15 years of industry-leading research into minutes, creating a powerful learning engine that works alongside humans to scale organizational insights. The guests share the core operational pillars that separate top performers from the rest of the market: leadership alignment, clear strategic direction, customer focus, and balanced performance scorecards. By embracing data objectivity and the power of dynamic orbit charts, they demonstrate how leaders can have tough, uncomfortable conversations at the board level to navigate macroeconomic headwinds and unlock real, sustainable growth. Jump into the conversation: (00:00) Intro  (02:29) The journey behind Ask Lora  (03:39) Dave Winstone's background at Dow  (08:18) Divisional benchmarking and collaboration history  (09:16) The data-driven origins of Supply Chains to Admire  (11:59) Building relevant industry sectors and peer groups  (13:30) Improvement vs. performance in maturity  (14:26) Measuring what matters over popularity contests  (15:58) Comparing Supply Chains to Admire with the Gartner Top 25  (16:36) Looking at industry headwinds through orbit charts  (19:45) Stripping out subjectivity in industry lists  (20:36) Why small companies outperform large ones  (21:42) Traditional best practices vs. historic pitfalls  (23:27) Revealing the 2026 Supply Chains to Admire winners  (26:05) Core pillars: What the top performers have in common  (30:27) Ask Lora: Dynamic benchmarking through agentic AI  (33:32) Wael Abdelmalek's deep tech and cloud architecture background  (37:32) Leveraging proprietary algorithms and agentic behavior  (41:45) Demonstration: How to use Ask Lora  (47:36) Testing scalability and breaking the model  (51:05) Shifting the cross-functional dialogue at the board level  (54:22) Key lessons from the panel Additional Links & Resources: Connect with Lora Cecere: https://www.linkedin.com/in/loracecere/ Connect with Dave Winstone: https://www.linkedin.com/in/dave-winstone-79337a34/ Connect with Wael Abdelmalek: https://www.linkedin.com/in/wwael/ Learn more about Supply Chain Insights: http://www.supplychaininsights.com Learn more about Dow: https://www.dow.com/en-us.html Learn more about Uthereal: https://www.uthereal.ai/ Learn more about our hosts: https://supplychainnow.com/about Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Work with us! Download Supply Chain Now's NEW Media Kit: https://supplychainnow.com/media-kit/ WEBINAR- The Future of Supply Chains: Where Talent Meets Technology: https://bit.ly/4uUuxkc WEBINAR- Peak Reality Check: What Shippers, Analysts, and AI Models Are Predicting for 2026: https://bit.ly/4aTlsRv WEBINAR- From Volume to Resilience: How Automotive Supply Chains Are Adapting to a New Market Reality: https://bit.ly/4f6SUGA WEBINAR- The Automotive Industry's Next Digital Breakthrough: https://bit.ly/4vhUwT4 WEBINAR- From Disruption to Stability: Building Resilient Logistics Solutions in a Rapidly Changing Global Market: https://bit.ly/3TguZMt This episode was hosted by Scott Luton and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/supply-chains-admire-2026-winners-dynamic-benchmarking-opportunities-1609 The content in this episode, including all audio, videos, visuals, and graphics, is the property of Supply Chain Now and is protected by copyright law. Unauthorized use, reproduction, distribution, modification, or re-uploading of this content in any form is strictly prohibited without explicit written permission from Supply Chain Now.For licensing inquiries or permissions, please contact us at production@supplychainnow.com© 2026 Supply Chain Now. All rights reserved. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The SpaceX IPO, oil prices nearly doubling, and a spring selloff — a lot has happened so far in 2026.  Market strategist Ryan Detrick returns for a mid-year check-in, sharing where things stand and what's driving the market now. You'll learn the biggest risk to the market (it's not what you think), what history says about midterm years, and why he's actually more optimistic. Want the full picture? Check out the Midyear Outlook 2026: https://mitlin.us/2026Outlook Topics discussed: (00:00) Introduction (02:07) Ryan's path to market strategist (05:02) The SpaceX IPO (09:58) Becoming a CNBC Contributor (15:44) How the first half of 2026 played out (20:51) Why he's optimistic for the rest of 2026 (24:47) The biggest risks ahead (28:27) Midterm year volatility (what to expect) (31:04) What brought you JOY today? If you're a writer who wants to take control of your finances, read Mitlin Financial's  Write Your Financial Future: A Financial Guide for Authors: https://www.mitlinfinancial.com/insights/blog/write-your-financial-future-a-financial-guide-for-authors/ Resources: Sending your child to college will always be emotional but are you financially ready? Take the College Readiness Quiz for Parents: https://www.mitlinfinancial.com/college-readiness-quiz/ Doing your taxes might not be enJOYable but being more organized can make the process less painful. Get Your Gathering Your Tax Documents Checklist: https://www.mitlinfinancial.com/wp-content/uploads/2024/06/Mitlin_ChecklistForGatheringYourTaxDocuments_Form_062424_v2.pdf Will you be able to enJOY the Retirement you envision? Take the Retirement Ready Quiz: https://www.mitlinfinancial.com/retirement-planning-quiz/ Connect with Larry Sprung: LinkedIn: https://www.linkedin.com/in/lawrencesprung/ Instagram: https://www.instagram.com/larry_sprung/ Facebook: https://www.facebook.com/LawrenceDSprung/ X (Twitter): https://x.com/Lawrence_Sprung About Our Guest: As Chief Market Strategist at Carson Group and a CNBC contributor, Ryan Detrick brings a wealth of knowledge and a strong understanding of financial markets to guide the firm's strategic investment decisions. Leveraging market analysis and his passion for helping both advisors and clients navigate the complexities of the financial landscape, Ryan plays a pivotal role in shaping the investment strategies that help drive Carson Group's success. Ryan's career has been marked by a dedication to staying at the forefront of market trends and the role history plays in potential market moves. Prior to joining Carson Group, Ryan held key positions at several leading financial institutions, where he honed his skills in market analysis, risk management, and portfolio optimization. His ability to distill complex market information into actionable insights has earned him recognition as a thought leader in the financial industry, including being named one of Business Insider's Oracles of Wall Street in 2023 and again in 2025. A sought-after commentator, Ryan frequently shares his market perspectives through media appearances on CNBC, Fox Business, Yahoo! Finance, Bloomberg, and SiriusXM, speaking engagements, and written commentary. Leveraging his extensive knowledge of market trends, economic indicators, and investment opportunities, Ryan provides valuable insights that help empower clients to make informed decisions in an ever-evolving financial environment. Ryan also co-hosts a top-investing podcast, "Facts vs Feelings," alongside Carson Group colleague Sonu Varghese, VP, Global Macro Strategist. Each week on the show—which was named among the 23 Top Financial Advisor Podcasts to Listen to in 2026 by Kitces.com—they engage in insightful conversations exploring the intersection of data-driven market analysis and the human element in investment decision-making. Through "Facts vs Feelings," Ryan reaffirms his dedication to making finance more understandable. Connect with Ryan Detrick: LinkedIn: https://www.linkedin.com/in/ryandetrick/ X (Twitter): https://x.com/RyanDetrick/ Website: ​​https://www.carsongroup.com/insights/blog/team-members/ryan-detrick/ Disclosure: Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.   This episode was produced by Podcast Boutique https://www.podcastboutique.com  

In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Kristin Case from Hi-Peak Staffing to talk about why company culture has become a critical piece of building and retaining strong roofing teams. As contractors continue navigating workforce challenges, employees are looking for more than just a paycheck. They want purpose, communication, opportunity and a place where they feel valued. Kristin shares how roofing companies can turn culture into a competitive advantage by clearly defining who they are, telling their story and showcasing what makes their team great. Tune in to learn how intentional culture can help attract the right people, strengthen teams and set roofing companies apart in a competitive labor market. Learn more at RoofersCoffeeShop.com!  https://www.rooferscoffeeshop.com/   Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up   Sign up for the Week in Roofing!  https://www.rooferscoffeeshop.com/sign-up   Learn more about Hi-Peak Staffing Solutions here! https://www.rooferscoffeeshop.com/directory/hi-peak-staffing-solutions Follow Us!   https://www.facebook.com/rooferscoffeeshop/  https://www.linkedin.com/company/rooferscoffeeshop-com  https://x.com/RoofCoffeeShop  https://www.instagram.com/rooferscoffeeshop/  https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw  https://www.pinterest.com/rcscom/  https://www.tiktok.com/@rooferscoffeeshop  https://www.rooferscoffeeshop.com/rss  #HiPeakStaffing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry 

What does it take to go from struggling on the showroom floor to becoming one of the highest-volume Toyota sales professionals in the country? "You've got to stop coloring in the lines. You've got to stop doing what everybody else is doing." - Sean V. Bradley In this episode of the Millionaire Car Salesman Podcast, Sean V. Bradley sits down with Dimitri Azatov, a nationally recognized Toyota fleet manager who built an extraordinary career by thinking far beyond traditional retail sales. "Well, yeah, when you're just selling 12, 15 cars, that wasn't enough. And I'm not one of those people that, okay, so I'm making whatever few grand that's enough." - Dimitri Azatov You'll hear how Dimitri transformed his approach by developing strong relationships with auto brokers, pursuing business and commercial clients, and creating opportunities to sell multiple vehicles through a single transaction. He also breaks down the importance of resilience, strategic outreach, personal branding, and using technology to operate more efficiently. "Instead of it only being Dimitri making phone calls, trying to put deals together, Demetri is creating an entire network of auto brokers strategically." - Sean V. Bradley Discover how fleet sales can open new revenue channels, why the right partnerships can dramatically increase volume, and how tools like personal websites and artificial intelligence can strengthen your credibility and streamline your daily operations. This episode will challenge you to stop relying solely on showroom traffic, think bigger about your market, and start creating more opportunities for yourself! Key Takeaways: ✅ Strategic Targeting: Dimitri focuses on businesses instead of individual buyers, allowing for sales of multiple units per contract. ✅ Network of Brokers: Building a network of auto brokers extends sales reach and significantly increases car sales volume. ✅ Utilizing Technology: Dimitri uses personal websites and AI tools, highlighting the importance of tech in modern car sales. ✅ Learning and Adapting: Studying top performers like Cody Carter can provide valuable insights for success in automotive sales. ✅ Perseverance Pays Off: Dimitri's journey demonstrates the power of resilience and innovation in overcoming industry challenges.     About Dimitri Azatov Dimitri Azatov is a nationally recognized Toyota fleet sales professional known for his high-volume approach, broker relationships, and innovative use of technology. Born in the Republic of Georgia, Dimitri moved to the United States in 2002 and entered the automotive industry in 2007. After starting as a salesperson, he transitioned into fleet sales and built a business focused on brokers, companies, and multi-vehicle transactions. Today, Dimitri averages 80 to 90 new vehicles per month, has sold as many as 160 vehicles in a single month, and has ranked among Toyota's top 10 sales professionals nationwide. He continues to grow by embracing artificial intelligence, digital tools, and forward-thinking sales strategies.   How to Excel in Car Sales: Strategies for a Transformational Career in Automotive Sales Key Takeaways: Leverage partnerships with auto brokers and businesses to scale your car sales efforts. Understand the power of branding and strategic use of technology to streamline processes and maximize productivity. Shift from traditional methods to innovative approaches in sales to achieve remarkable success in car sales. Building Success Through Strategic Partnerships In the fiercely competitive world of car sales, a successful career hinges on the adoption of innovative strategies that transcend conventional practices. This insight is vividly demonstrated by Dimitri Azatov, an exceptional automotive sales professional, who has leveraged unique methodologies to elevate his career. As Dimitri explains, "Sean V. Bradley emphasized the significance of creating a network of auto brokers that assist in scaling sales efforts." By forming partnerships with auto brokers, Dimitri magnifies his sales ability beyond his individual capacity, thereby redefining the sales landscape. Auto brokers act as conduits between the dealership and prospective buyers, facilitating transactions that are beyond the reach of standard sales approaches. Dimitri mentions, "the broker, basically just the middleman… they bring the customers." This enables sales professionals to tap into a wider customer base with minimal effort, transforming their sales volume. Employing brokers is akin to enlisting a mercenary sales team that amplifies a salesperson's capacity. This model allows sales professionals to switch the focus from singular customer interactions to managing broader networks, thus paving the way for increased sales and revenue. Branding and Technology as Cornerstones of Success Dimitri's success is not only attributed to strategic partnerships but also deeply rooted in savvy marketing and the use of cutting-edge technology. Developing a personal brand is paramount, as indicated by the creation of a personal website—azatoff1.com—that serves to build credibility and acts as a referral point for business. A website is a crucial component for any sales professional striving to affirm their independent identity within a dealership. Dimitri elaborates, "I built it myself… it builds credibility." Today's car sales professionals can no longer rely solely on traditional approaches tailored to showroom sales. Leveraging technology, such as customer relationship management (CRM) tools and artificial intelligence (AI), provides immense benefits in streamlining operations and fulfilling customer needs expediently. Dimitri highlights the power of AI, "this AI SMS messaging that I have, that's probably like 80% helps me." Automating tasks through AI significantly relieves the burden of redundant activities, allowing salespeople to focus on value-generating activities. Furthermore, consistent engagement with prospective buyers and seamless follow-up processes offer the personalization customers anticipate in today's marketplace. Evolving from Traditional Sales Methods to Advanced Sales Strategies The automotive industry constantly evolves, necessitating that professionals in the field stay adept with emerging trends and expectations. As Sean V. Bradley frequently notes, the traditional "up bus" mentality—passively waiting for prospective buyers—is outdated and ineffective. Dimitri's journey shows how proactive strategies like targeting businesses and frequently engaging with brokers can substantially increase sales. His approach to engaging with businesses—a demographic requiring more than one vehicle—solidifies sales predictability and offers a contrasting dynamic versus individual retail customers. Dimitri provides invaluable advice to automotive sales professionals on the brink of reconsidering their career choice due to financial limitations. With strategic and innovative practices, it is conceivable to achieve substantial success in car sales. As Dimitri asserts, the business opportunities are plentiful, and sales professionals must capitalize on emerging sales models and networks to elevate their financial outcomes. His experiences offer a roadmap for aspiring sales professionals, encouraging them to deviate from the norm to explore novel avenues like utilizing customer analytics, venturing into AI personalization, and establishing strategic alliances.   Dimitri Azatov's journey underscores the importance of modernizing sales tactics and integrating technology into everyday processes within the automotive sales industry. Partnering with brokers, utilizing personal branding, and employing AI and CRM systems position sales professionals to thrive amidst ever-increasing industry demands and customer expectations. Such strategies are vital for transforming a stagnating sales career into a prosperous one. This meticulous narrative demonstrates the trajectory of a car salesperson who defies traditional norms, embraces innovation, and subsequently achieves unparalleled success. For those in the automotive industry, Dimitri's experiences reinforce that exceptional results are attainable with dedication, strategic foresight, and a relentless pursuit of excellence.       Resources + Our Proud Sponsors:   ➼ Podium: The AI Platform Powering the Modern Dealership. From instant lead response to seamless test drive scheduling, Podium's AI Employee Jerry works 24/7 to turn every lead into a conversion, so your team can focus on closing. Trusted by thousands of dealerships nationwide and proudly featured on the Millionaire Car Salesman Podcast. Learn how Podium can help you sell more cars, book more service appointments, and grow your dealership. Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   ➼ The Millionaire Car Salesman Facebook Group: Join the #1 Automotive Sales Mastermind Facebook Group with over 29,000 automotive professionals worldwide. The Millionaire Car Salesman Facebook Group is the go-to community for car salespeople, BDC agents, sales managers, general managers, and dealer principals looking to increase performance, income, and leadership skills. Inside the group, members collaborate daily on automotive sales strategies, lead handling, phone scripts, closing techniques, CRM best practices, dealership leadership, and accountability systems. Learn directly from top automotive trainers, industry mentors, and high-performing sales leaders who are actively winning in today's market. If you're serious about growing your automotive career, increasing car sales, and building long-term success, join The Millionaire Car Salesman Facebook Group today!   ➼ Dealer Synergy: Dealer Synergy is the automotive industry's #1 Sales Training, Consulting, and Accountability Firm, with over 20 years of proven dealership success nationwide. We specialize in helping car dealerships increase sales, improve processes, and build high-performing Sales, Internet, and BDC departments from the ground up. Our expertise includes automotive phone scripts, rebuttals, CRM action plans, lead handling strategies, BDC workflows, Internet sales processes, management training, and accountability systems. Dealer Synergy partners directly with dealership leadership to align people, process, and technology, ensuring consistent results and scalable growth. From independent dealers to large dealer groups and OEM partnerships, Dealer Synergy delivers measurable performance improvements, stronger teams, and sustainable profitability.   ➼ Bradley On Demand: Bradley On Demand is the automotive industry's most advanced interactive training, tracking, testing, and certification platform for car dealerships — built to develop top-performing teams across Sales, Internet Sales, BDC, CRM, Phone Skills, Leadership, and Management. In addition to LIVE virtual automotive training classes and a library of 9,000+ on-demand dealership training modules, Bradley On Demand now includes AI Phone Roleplaying and Coaching to help salespeople and BDC agents practice real dealership conversations before they ever get on the phone with customers. This AI-powered roleplay technology strengthens phone scripts, objection handling, appointment setting, lead follow-up, and closing skills, while providing measurable coaching feedback for continuous improvement. Bradley On Demand empowers dealerships to train faster, coach smarter, improve call performance, increase closing ratios, and sell more cars more profitably — all through structured, trackable, modern automotive training.

Krzysztof Szymko is the founder of Enterploy, a recruitment and talent partner that helps SaaS companies across the United States and Europe build and scale teams in Poland. Leveraging more than a decade of recruitment experience in the SaaS sector, Enterploy connects growing businesses with top talent across Tech, Engineering, Marketing, and Operations, helping companies access the expertise they need to scale efficiently.With a background in technical recruiting and over 12 years of experience in SaaS, Krzysztof has built Development, Sales, Marketing, and Operations teams from the ground up, along with the HR and recruitment processes required to support rapid growth. He works closely with founders and C-level executives to develop people and hiring strategies that align directly with business goals, ensuring every hiring decision contributes to long-term company success.In this episode we cover:00:00 - Intro01:42 - Building a Startup From the Ground Floor09:17 - The First Hires That Shaped Ziflow16:48 - Building at Startup Speed Without Breaking the Team23:03 - The Hiring Mistakes That Come With Hypergrowth27:21 - What Founders Get Wrong About Hiring in Poland32:24 - The Hiring Advice Krzysztof Wishes He Had Earlier35:07 - Krzysztof's Favorite Activity To Get Into a Flow State35:32 - Krzysztof's Piece Of Advice For His Younger Self37:13 - Krzysztof's Biggest Challenges at Enterploy38:09 - Instrumental Resources For Krzysztof's Success39:31 - What Does Success Mean for Krzysztof Today40:36 - Get In Touch With KrzysztofGet In Touch With Krzysztof:Krzysztof's EmailKrzysztof's LinkedInEnterploy WebsiteMentions:Agnieszka SzydłowskaMat AtkinsonAnthony WelgemoedAlex HormoziBooks:The 80/20 Principle by Richard KochTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS ConsultantsHow To Value Your SaaS Company

"Resilience doesn't mean a supply chain that doesn't see risk. That's impossible. It means setting yourself up to withstand shocks and disruptions." - Harald Nitschinger, Co-founder and CEO, Prewave Today's supply chains operate in a world of constant shocks, but the risks that matter most rarely show up on procurement's tier one dashboard. Often, the real trouble is buried further downstream, so procurement leaders have to redefine how and where resilience is built and risk is monitored. In this episode, host Philip Ideson speaks with Harald Nitschinger, CEO and Co-founder of Prewave. Harald's team helps some of the world's largest manufacturers map and monitor their supply chains beyond what's visible, harnessing AI and public data to reveal risks buried at tier two, three, and beyond.  His insights are especially pertinent for procurement teams wrestling with supply chain visibility or struggling to connect risk data to executive business cases. Harald also shares real-world strategies for unlocking upstream visibility, making the business case for resilience investments, and building an operating model that actually responds when risk hits.  In this episode, Phil and Harald discuss: -Surfacing hidden supplier risks using public data and intelligent mapping -Leveraging supply chain transparency in supplier qualification and negotiations -Identifying and monitoring bottlenecks in categories like semiconductors and rare earths -Tying risk scenarios to hard financial impact for practical resilience investments Links: Harald Nitschinger on LinkedIn: https://www.linkedin.com/in/harald-nitschinger-88488280/  Prewave company profile in the AOP Provider Directory: https://artofprocurement.com/provider-directory/prewave  Subscribe to the AOP Newsletter: https://resources.artofprocurement.com/art-of-procurement-podcast-subscribe  Subscribe to Art of Procurement on YouTube: https://www.youtube.com/@ArtofProcurement   

We all have times in our lives where we feel discomfort.  When discomfort comes up for you, how do you handle it?  Are you afraid of feeling discomfort?  Are you able to move through your feelings of discomfort?  Are you willing to do the uncomfortable things in your life that cause you to feel discomfort?  Most of the clients I work with don't like the feeling of discomfort, and they find all kinds of different ways to avoid these feelings, but what I have found with so many of my clients is that the more they can choose to be uncomfortable, the more they are able to achieve the things they truly want in their lives.  Ready to find out how you can let feeling a little discomfort get you more in your life?  Let's dive in…   Join us in a community built specifically for accountants and high-stress professionals.  You'll receive support, accountability, and a community that understands what you're going through. We focus on stress reduction, increasing productivity, time management, goal achievement, health, happiness, and desired lifestyle:  https://www.financialadventure.com/community I'm inviting you to sign up for the free private podcast where I do a deeper dive into this topic on the Mastering Your Mindset Moments podcast for high-stress professionals: https://www.financialadventure.com/private Schedule your Complimentary Stress Audit and Clarity Session, where we'll work together to create a clear and focused plan for you to move forward so you'll immediately start enjoying your life with less stress, increased productivity, and more time to spend doing what you love with the people you care about: https://www.financialadventure.com/work-with-me Accountants, CPAs, Bookkeepers, Tax Preparers & Financial Professionals, sign up here to get updates on upcoming opportunities & grab the Audit Of Your Well-Being & Balance Guide here: https://www.financialadventure.com/accountant Ready to set up your business?  I have a program to help you get your business set up so that you can start making money.  Sign up for this program here: https://www.financialadventure.com/start Are you ready to try coaching?  Schedule an Introductory Coaching Session today.  You'll have the opportunity to see how you like coaching with an Introductory Coaching Session: https://www.financialadventure.com/intro Join us in the Mastering Your Small Business Finances PROFIT LAB if you are ready to take control of your business finances and create the profitable business you are striving for.  Are you ready to generate revenues and increase the profit in your business: https://www.financialadventure.com/profit If You Are Ready To Choose, Start Or Grow Your Side Hustle, Get Your Free Checklist And Assessment Here: https://www.financialadventure.com/sidehustle Grab Your FREE guide:  5 Essential Strategies For Stress-Free Bookkeeping: https://www.financialadventure.com/5essentials Your FREE Online Virtual Bookkeeping Business Starter Guide & Success Path Is Waiting For You: https://www.financialadventure.com/starterguide Join Our Facebook Community:  https://www.facebook.com/groups/womenbusinessownersultimatediybookkeepingboutique The Strategic Bookkeeping Academy, including Bookkeeping Basics, is open for registration!  You can learn more and sign up here: https://www.financialadventure.com/sba Looking for a payroll solution for your business?  You can get an exclusive 15% discount on your payroll services when you sign up here: https://www.financialadventure.com/adp QuickBooks Online - Save 30% Your First 6 Months: https://www.financialadventure.com/quickbooks Sign up for a virtual coffee chat to see if starting a Bookkeeping Business is right for you: https://www.financialadventure.com/discovery Show Notes:  https://www.financialadventure.com This podcast is sponsored by Financial Adventure, LLC ~ visit https://www.financialadventure.com for additional information and free resources.

On this week's episode, I'm thrilled to share a special live recording from Jess Williamson's Million Dollar Brand Event in New York City, where I had the incredible honour of moderating a powerhouse panel of women entrepreneurs and founders. Joining me are Jaclyn Johnson, Suneera Madhani, and Kendall Reynolds, three leaders who have built personal brands alongside businesses spanning fintech, consumer products and events. Each of them brings a unique journey and perspective on what it takes to create, grow, and monetize a brand in today's fast-paced landscape.In this episode, we unpack the strategies and thought processes that helped these women not only build iconic companies but also leverage their personal brands to open doors, generate revenue, and build trust. From balancing the business with personal visibility, to navigating identity shifts post-exit, to monetizing content thoughtfully and strategically, this conversation is packed with actionable insights for founders, creators and anyone looking to make their mark!Tune in to hear more about: • How to align your personal brand with your business without letting one overshadow the other • Practical strategies for monetizing expertise, content, and personal influence beyond follower count • Navigating identity and brand evolution after major business milestones or exits • Leveraging authenticity, thought leadership, and unique perspective to stand out in crowded markets • The importance of diversifying income streams and creating sustainable brand opportunitiesListen for an array of candid stories, high-level takeaways, and real-life examples of how three incredible women navigate the intersections of personal brand, business growth and entrepreneurship. Share your biggest takeaways with me on IG @AlliArruda!Jaclyn Johnson - https://www.instagram.com/jaclynrjohnson/Suneera Madhani - https://www.instagram.com/suneeramadhani/Kendall Reynolds - https://www.instagram.com/kendallgalore/Event Host - Jess Williamson - https://www.instagram.com/jess.williamson8/Get on the Mentor Collective Mastermind waitlist for the next time enrolment is open! Sign up here https://chrisharder.me/mentorLet's Connect!• INSPIRE + MOVE EVENTS• Instagram• Private Coaching• BENCHMARK FITNESS• Website• Facebook• TikTok

Grace is an estate planning attorney dedicated to helping individuals and families protect their legacies through comprehensive, personalized planning. Leveraging her extensive experience in estate planning, probate, trusts, real estate transactions, and business matters—including partnerships, LLCs, corporations, and complex financial issues—she serves as a trusted advisor who simplifies intricate legal processes while guiding clients with expertise, compassion, and a commitment to achieving their long-term goals.VIsit her website here: https://stclairesq.com/about/

One family recipe has grown into one of the fastest-rising brands in ready-to-drink cocktails. Inspired by her mother's gin, lemonade, and mint summer cooler, Meredith Mills-Merritt founded The Original Southside with a vision to bring premium ingredients, elevated branding, and transparency to a category that had long prioritized convenience over craftsmanship. Leveraging her background in prestige beauty, she obsessed over every detail—from developing a proprietary gin to creating a cocktail that's certified organic, vegan, gluten-free, and 10% ABV. That attention to detail has fueled remarkable growth. Since launching in 2024, Southside has expanded into more than 20 markets, landed on shelves at Whole Foods and Total Wine, increased shipments by more than 370%, and continues its national expansion through Meijer, Rouses, and more than 90 additional Whole Foods locations. Beyond the product itself, Meredith is reshaping conversations around alcohol transparency as co-founder of the Clean Alcohol Collective, advocating for clearer ingredient standards across the industry. Make sure to check them out at: https://www.drinksouthsides.com   Check out my new book on Amazon: https://amzn.to/4kRKGTX Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Thank you to this episodes mid-break sponsor, YETI. Summer is all about getting outside—whether that's hosting friends, firing up the grill, spending the day on the water, or packing up for a weekend away. That's why we've been using YETI. No matter where you're gathering, there's a YETI Hard Cooler built for the moment. We have the YETI Tundra 105, and it's been perfect for keeping food and drinks ice-cold through long days outside. Like every YETI Hard Cooler, it's built to handle just about anything, easy to haul wherever the crew is meeting, and designed with the legendary ice retention YETI is known for. If you're looking for a cooler that's built to last for years of adventures and backyard gatherings, check out the full YETI Hard Cooler collection at https://www.yeti.com/   Starting Small is powered by Riverside.fm, the AI-powered platform that lets you record, edit, repurpose,and distribute studio-quality content as easily as if you had a crew behind you. Check them out now at https://creators.riverside.com/CameronNagle

Sometimes addressing a structural issue takes some out-of-the-box thinking. Northeastern University, under the guidance of Jessica Liebowitz, Faculty Director of  the Student-Administrator Partnerships Initiative, brought together technically-accomplished students to serve as Fellows to assist administrators in addressing a serious or intractable institutional problem. In this episode we hear about one project at Northeastern tackled by two Fellows and the Registrar's Office staff focusing on student demand for classes, bottlenecks in the curricular pathways, and ways these data might be used to improve the student experience.       Key Takeaways:Each of us in higher education has the opportunity and the responsibility to work toward improving the student experience. Sometimes that will require being creative about ways to bring together different individuals to think differently about a problem, and to carve out time to work on solutions. The Student-Administrator Partnerships Initiative at Northeastern is a great example of one way to leverage expertise on your campus. Giving capable grad students access, guidance, and resources can open a world of possibilities. With any project, be open to where the project might take you. Sometimes what you learn along the way is more important than what you originally set out to accomplish.  Host:Doug McKenna, Ph.D.University Registrar George Mason Universitycmckenn@gmu.edu   Guests:Jessica LiebowitzResearch Professor, Center for the Future of Higher Education and WorkFaculty Director, Student-Administrator Partnerships InitiativeNortheastern Universityj.liebowitz@northeastern.eduIngrid Nuttall(At time of recording): Deputy Registrar of Solution Delivery and Strategic Reporting, Northeastern University(Current): Associate Vice Provost for Enrollment and University RegistrarUniversity of Virginiaingridn@virginia.edu Satya PulipelliGraduate StudentNortheastern UniversityReferences and Additional Information:Service ExcellenceLeadershipEnabling Academic InnovationProject Management

What if your “unique” short-term rental is actually invisible… and costing you thousands?Steph Weber joins Kenny Bedwell to unpack the brutal disconnect between what most STR and boutique hotel owners think is a brand, and what truly drives guest loyalty, market differentiation, and higher ADR. From confusing “luxury” with actual value to the real reason guests rebook through Airbnb, you'll learn why strong branding is the difference between getting buried by algorithms and building a hospitality business guests remember and seek out.Fail to master these steps, and you'll keep paying the Airbnb tax forever. Listen now to learn exclusive, field-tested strategies for transforming how guests see and book your property. Brand clarity isn't optional anymore. If you want real direct bookings and a sellable business, this is your playbook.Timestamped Highlights00:29 – Why calling your STR “luxury” is killing your results09:48 – The instant trust hacks big platforms use (and how you can, too)12:53 – The hidden branding mistake costing you direct bookings16:52 – How “avatar clarity” instantly changes your marketing game23:19 – Real-world examples: When does every property need its own brand?29:16 – The blueprint for turning your portfolio into a premium, sellable asset33:50 – The power move that gets guests coming back—without discounts36:21 – The critical mistake most hosts make with guest experienceAbout The GuestSteph Weber is the founder of The Weber Co., a top-tier branding and marketing agency specializing in hospitality businesses. Leveraging deep experience from both the fashion industry and high-performing influencer partnerships, she's helped entrepreneurs scale to seven figures, reimagine their STR brands, and create properties guests return to year after year.

High-performing lawyers are drowning in billable hours, perfectionism, and constant interruptions—but it doesn't have to be that way. In this episode, you'll learn practical strategies to delegate better, protect your time, and manage stress so you can build a sustainable practice without burning out.   In this episode, Steve Fretzin and Ellen Cohen discuss: Transition from in-house entertainment lawyer to leadership coach Biggest stressors and billable-hour pressure in modern law practice Delegation myths and the real cost of “it's easier if I do it myself” Time management, prioritization, and managing interruptions Perfectionism, neuroscience of stress, and practical self-care habits   Key Takeaways: Treating every task as equally urgent and important is a fast track to burnout; you must distinguish between high-value, urgent work and tasks that can be delegated or delayed. The mindset of “it's easier if I do it myself” hides a massive hidden cost in lost billable hours, lost growth, and lost personal time. Truly effective delegation requires training others, tolerating imperfection in the short term, and focusing your time on work that matches your highest value and rate. Perfectionism may look professional on the surface, but it often comes from self-limiting beliefs and dramatically slows productivity while increasing stress and risk of burnout. Chronic stress pushes you into fight-or-flight, which makes clear thinking neurologically harder and raises the risk of malpractice—regular breaks, movement, and joy-producing activities are therefore performance tools, not luxuries.   "When you're stressed out, when you're in fight or flight, when you're in your sympathetic nervous system, you actually cannot neurologically think clearly, and it elevates your risk of malpractice, making mistakes, errors, reactivity, emotional responses that are not in line. You cannot work as efficiently." —  Ellen Cohen   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers.   Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! LEX Reception: https://www.lexreception.com/partners/bethatlawyer Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Ellen Cohen: Ellen B. Cohen is a seasoned executive coach, organizational consultant, and former attorney who brings over 25 years of senior executive experience at major media and tech companies like Disney, Sony, Fox, Microsoft, and Viacom to her leadership development practice. Leveraging over 2,500 hours of coaching experience, she partners with C-suite executives and high-achieving professionals to help them expand their influence, manage stress through neuroscience, and transition from reactive execution to strategic leadership. Ellen holds a J.D. from Emory University School of Law, a Master's in Organization Development and Leadership from Fielding Graduate University, is admitted to the state bars of CA, NY, FL, and GA, and holds multiple elite coaching credentials (PCC, CPCC, CPQC). As a Core Guide for the executive women's network Chief, she combines her deep corporate background with mental fitness practices to help leaders break through mental glass ceilings and build sustainable, high-impact careers.   Connect with Ellen Cohen:   Website: https://ebccoaching.com/ LinkedIn: https://www.linkedin.com/in/ebccoaching/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

For simple actionable tips to grow your business, subscribe to The FoundHer Files Lindsay Pinchuk shares the most important asset you are not leveraging in your business. She shares how leveraging your existing network can be a game-changer for business growth, emphasizing relationships over followers and paid ads. She discusses practical strategies for reconnecting with your network, categorizing contacts, and using relationships to build and scale a business.Important Takeaways:The importance of existing relationships in business growthCategorizing your network: openers, collaborators, amplifiers, anchors, studentsStrategies for reconnecting and activating your networkCase studies of successful women entrepreneurs leveraging relationshipsThe misconception of starting from scratch and the value of past relationshipsLindsay talks about "that email" you can read all about that and grab her templates on her substack here. Join us for this month's Forum Workshop on July 9th: The 2-Part Email System Behind Consistent Scalable Revenue REGISTER HEREJoin us inside the Dear FoundHer... Forum, our online networking group supporting you as you build and grow your business so you don't have to do it alone. Follow Dear FoundHer on Instagram Hosted on Acast. See acast.com/privacy for more information.

How do you find the courage to take on a project that feels way bigger than you—and turn it into something you're genuinely proud of? In this episode, I sit down with Katie Wanzer, a corporate PR crisis expert turned boutique hotel operator and co-host. We're unpacking how she transitioned from Fortune 500 communications into running an expanding boutique hotel portfolio and co-hosting company across Door County, Wisconsin.We talk about:Buying a historic motel sight unseen during a corporate crisis, only to face massive infrastructure nightmares like dry wells and lifting entire buildings off their foundations.Co-operating a growing hospitality portfolio as a four-way partnership between two couples by establishing rigid role boundaries, structured monthly board meetings, and a dedicated leadership team.Leveraging a deep background in strategic PR to pitch local media, partner with tourism bureaus, and use nostalgia to put a revived 1940s roadside motel on the map.Launching simple, community-minded marketing tactics like local food drives and media stays, while using AI tools to polish press releases and discover the unique story behind a property.Battling peak-season burnout by scheduling non-negotiable self-care blocks, utilizing tech-boundaries like the Brick app to disconnect, and leaning on a steady support system.Katie pulls back the curtain on the intense emotional realities of stepping into true hospitality leadership, including the exact moment the scale of the project hit her. You'll hear how she and her partners divide responsibilities based on individual strengths to keep the business humming without sacrificing their personal lives.If you are a high-achieving professional wondering how to scale from a single short-term rental into a multi-property commercial hospitality brand without losing your sanity, this conversation is your blueprint. Get ready to learn how to face the unexpected and start leading your business with absolute resilience.HIGHLIGHTS AND KEY POINTS:[00:55] A short introduction about our guest Katie Wanzer, and shares her evolution from corporate communications professional to short-term rental operator and boutique motel owner[03:58] Katie shares how purchasing and renovating a boutique motel transformed her perspective from managing rentals to building a full-scale hospitality business[08:11] How overcoming unexpected renovation setbacks strengthened her resilience and confidence as an entrepreneur[10:31] Katie shares how having partial construction experience helped—but didn't eliminate the learning curve in large-scale hospitality renovations[12:09] Katie's approach to overcoming overwhelm by grounding decisions in long-term vision, resilience, and support systems [14:37] Katie on navigating real estate investing and construction projects with both a spouse and business partners while maintaining alignment and boundaries [16:41] Katie outlines how a four-owner STR and boutique motel business is governed through structured meetings, defined roles, and consistent operational communication [20:38] How Katie balances hands-on short-term rental operations with seasonal support while adapting daily focus across multiple hospitality businesses [21:52] Katie describes how she uses PR to turn storytelling, nostalgia, and renovation strategy into earned media that drives early bookings and demand[29:16] How short-term rental operators can identify PR-worthy stories through community impact, relatability, and persistence in earned media strategy [34:42] Katie shares how intentional PR outreach, personalized journalist targeting, and strategic multi-channel follow-ups help turn hospitality stories into consistent earned media and sustained visibility[38:33] The lightning round Golden Nuggets:“Even with failures, we fail forward, right? Everything that we go through, whether positive or negative, I believe is a learning opportunity.”“Sometimes giving up a little bit of that revenue for a gain elsewhere can, can really help you long term.”“You're already everything to everyone: you're finance, you're accounting, you're marketing, you're everything. But you can't forget that you're also yourself and you have to do things for yourself, and you still have to go and do the things that make you happy.”“Nobody can advocate for you more than yourself.”Let's Connect:Instagram : https://www.instagram.com/katetheinnkeeper/ Website : https://freshcoastmotel.com/https://spruceandshoremotel.com/Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

GLP-1 therapies are transforming pharmacy benefits, and Express Scripts is leading the way. Harold Carter, PharmD, SVP of Trade Relations, joins host Eric Glazer to discuss how one of the nation's largest PBMs is navigating this disruptive moment in healthcare. Harold shares how Express Scripts is: Capping costs of GLP-1 therapies to expand patient access while keeping plan spending predictable. Redesigning funding models to strike a balance between affordability, predictability, and outcomes. Leveraging digital tools and AI to reduce friction in the member experience and support long-term adherence. Rethinking formularies not just as cost-control tools but as part of a broader population health and behavioral change ecosystem. You'll also hear his forward-looking perspective on how PBMs will evolve over the next three to five years, and the key questions health plans and employers should be asking today to prepare for the future of pharmacy benefits. About Dr. Harold Carter:   Harold Carter, PharmD, is responsible for leading all interactions and contracting with pharmaceutical manufacturers and oversees strategy and management of Express Scripts' drug formularies, data & insights, client underwriting, and product strategy and development. In his nearly 14 years with the organization, Harold has held numerous leadership roles oriented around critical efforts to lower the cost of prescription drugs and ensuring medication access for Express Scripts clients and members. Harold's previous responsibilities include oversight of the organization's medical pharma contracting and drug procurement teams, as well as leading the strategy, development and execution of Express Scripts' wholesale market, value-based solutions and generic strategy, and development of Express Scripts' advanced utilization management solutions.  In addition to his work at Express Scripts, Harold serves on numerous boards including LifeWise Stl Board of Directors, St. Louis University High School Board of Trustees and IVI Board of Directors. Harold earned his doctorate in pharmacy from St. Louis College of Pharmacy.   Partner with Bright Spots Ventures: If you are interested in speaking with the Bright Spots Ventures team to brainstorm how we can help you grow your business via content and relationships, email hkrish@brightspotsventures.com  About Bright Spots Ventures: Bright Spots Ventures is a healthcare strategy and engagement company that creates content, communities, and connections to accelerate innovation. We help healthcare leaders discover what's working, and how to scale it. By bringing together health plan, hospital, and solution leaders, we facilitate the exchange of ideas that lead to measurable impact. Through our podcast, executive councils, private events, and go-to-market strategy work, we surface and amplify the "bright spots" in healthcare, proven innovations others can learn from and replicate. At our core, we exist to create trusted relationships that make real progress possible. Visit our website at www.brightspotsinhealthcare.com.  

The conversation addressed a common yet often overlooked challenge for B2B founders: slow pipelines may stem from a lack of trust in the entire product category, not just issues with the product, pitch, or lead volume. Buyers may dismiss a solution before learning about the company, simply because of skepticism toward the category. The discussion emphasized the complex process of establishing trust where it is absent, particularly when potential customers have never purchased similar software or do not recognize its necessity. This episode examines how Klipboard created a new market for field service and trade businesses by overcoming skepticism and established behaviors. It covers practical methods for identifying a genuine category trust problem, strategies for adjusting communications and product focus, and the importance of CEO involvement in sales calls. Key topics included the role of pricing as a trust signal, approaches to scaling trust during growth, risks of pursuing trends like AI solely for investor interest, and building acquisition-ready foundations well before exit. Tune in for a playbook that addresses psychology and culture alongside technology and sales. Some topics we explore in this episode include: Identifying and addressing “category trust” issues when entering markets where buyers distrust or misunderstand an entire software category.Educating traditional industries about the benefits and ROI of adopting software, rather than relying solely on sales pitches.Differentiating between product problems, messaging problems, and category trust problems by actively listening to prospects and early customers.Simplifying marketing and sales communications to make value propositions more understandable and relatable, avoiding technical jargon.Building a culture of customer listening and feedback that permeates product development, sales, and customer success as the company scales.Structuring pricing in a transparent and risk-reducing way to build trust with first-time buyers and lower barriers to adoption.Selecting patient, long-term investors to enable sustainable, trust-focused growth instead of pushing for immediate revenue or scale.Using educational content that benefits prospects even if they don't purchase, which can shorten sales cycles and position the company as a thought leader.Leveraging existing customer relationships after acquisition through effective cross-sell strategies while maintaining and growing trust.Evaluating the true impact of AI and other new technologies for the target market, implementing them purposefully rather than for hype, and focusing on deep domain expertise as a sustainable competitive advantage.

Most professionals are unknowingly sabotaging their LinkedIn results with profile mistakes and weak content. Find out how to fix both so your ideal clients come to you ready to talk.   In this episode, Jennie and Luke Sutton discuss: LinkedIn as a professional relationship-building platform Common profile mistakes and benefits-focused positioning Structuring high-converting LinkedIn posts and hooks Effective calls to action and lead magnets Authentic, trust-building communication in DMs and sales   Key Takeaways: LinkedIn works best when treated as a professional relationship-building platform, not just another social network. Profiles that lead with clear benefits instead of titles and credentials are far more likely to attract interest and clicks. Strong LinkedIn posts start with a scroll-stopping hook, tell a relatable story, and end with a strategic call to action. Direct messages should focus on genuine curiosity about the other person, building trust before ever mentioning an offer. The energy behind your communication—authenticity, sincerity, and a true desire to help—is what people actually feel and respond to.   "No matter how you're communicating with people, people also smell desperation." — Luke Sutton   About Luke Sutton: Luke Sutton loves to help people. As an online marketer/content copywriter for 27 years, he has helped many people make money in online home businesses, as well as helping business professionals get more leads and booked calls that turn into clients.  These days, Luke focuses specifically on LinkedIn, helping professionals turn their LinkedIn presence into a lead engine with his full system of content, branding, outreach, and communication. LinkedIn is a goldmine for getting high-quality leads if you know how to go about it. Luke helps you with that.   Connect with Luke Sutton: LinkedIn: https://www.linkedin.com/in/luke-sutton-here/ Facebook: https://www.facebook.com/luke2313/ Instagram: https://www.instagram.com/lukester3213/ CONNECT WITH JENNIE: Facebook:https://www.facebook.com/badassdirectsalesmastery Instagram: https://www.instagram.com/badassdirectsalesmastery/ Website: https://badassdirectsalesmastery.com/ Show: https://badassdirectsalesmastery.com/blog/ YouTube: https://www.youtube.com/@badassdirectsalesmastery  LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/ Email: jennie@badassdirectsalesmastery.com     Show Notes by Podcastologist: Angelica Rayco   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Dan Adams is a 13-year Microsoft 365 and SharePoint veteran who joined Andrew to talk about the often misunderstood world of SharePoint, the shift to Microsoft Graph, and his custom PowerShell module built which can assess and benchmark M365 environments. Dan breaks down why SharePoint gets such a bad reputation (spoiler: it's usually about who built it, not the platform), explains why "everything in M365 is SharePoint" isn't just a meme, and digs into how the Microsoft Graph API is changing the way admins interact with the platform. He also shares his experience going from longtime podcast listener to first-time guest, and closes with some honest advice about reaching out to people in the community. Key Takeaways: SharePoint's bad reputation often comes from poor initial architecture, not the platform itself. Getting the information structure right at the start has downstream effects on everything from Copilot to Purview to legal compliance, and PowerShell automation is only as useful as the metadata you've set up to work with. The Microsoft Graph API is consolidating how everything in M365 is accessed. Where older APIs like the SharePoint client-side object model might count a batch of 100 items as 100 separate API calls, Graph treats that same batch as a single call, which is a meaningful difference for performance and rate limiting. Dan's custom PowerShell module (SP'r Smash Bros Automation) automates M365 permission extraction to produce security assessments against CIS benchmarks and Microsoft Secure Score. Built as a practical tool for consultants and admins, it delivers a fast, standardized baseline of a tenant's security posture, featuring an optional AI sidecar to instantly generate personalized remediation plans. Guest Bio: Dan Adams is a Microsoft 365 and SharePoint Architect with 13 years of M365 consulting experience. Leveraging deep SharePoint and strategic information architecture expertise, he has led teams to deliver over 40 Fortune 500 intranets across industries ranging from healthcare to the NFL. He is the architect behind multiple award-winning portals, including two Ragan "Best Overall Intranet" winners. Dan is also an AI enthusiast, an advanced PowerShell expert, and the creator of the custom "SP'r Smash Bros Automation" module for Microsoft 365. Resource Links: Dan Adams on LinkedIn: https://www.linkedin.com/in/dan-adams-10887650/ Dan Adams on Github: https://github.com/sprsmashbrosautomation Connect with Andrew: https://andrewpla.tech/links PnP PowerShell: https://pnp.github.io/powershell/ PDQ Discord Community: https://discord.gg/pdq The PowerShell Podcast on YouTube: https://youtu.be/OLsTaKC9GmM PowerShell Wednesday Playlist: https://www.youtube.com/watch?v=XQT8lrn8hhU&list=PL1mL90yFExsix-L0havb8SbZXoYRPol0B

Unlocking billions in cloud marketplace revenue. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ This powerful panel discussion featuring leaders from Google, Tackle, and dbt Labs dives deep into the explosive growth of cloud marketplaces and the radical shift toward AI-driven go-to-market strategies. With hyperscaler backlogs nearing half a trillion dollars, the conversation unpacks how top-tier organizations are transforming their compensation models, aligning executive buy-in, and navigating the complexities of co-selling to capture committed customer budgets. From the rise of AI agents acting as metered SaaS to the essential operational investments required to scale marketplace revenue from 10% to over 50%, this session provides an actionable roadmap for software companies ready to dominate the 2026 partner ecosystem. https://youtu.be/LSj49f5FEII Key Takeaways Hyperscaler backlog commitments represent a massive, nearly half-trillion-dollar addressable market that completely changes the budgeting conversation. Successful marketplace selling requires complete executive alignment, right down to the CFO, and strategic adjustments like spiffing sales teams for marketplace transactions. The AI category is experiencing staggering 18x year-over-year growth, forcing companies to pivot toward an “agent-first” go-to-market model. Shifting from traditional channels to cloud go-to-market demands a multi-year, intentional investment in operations, people, and technology. System integrators are evolving into software companies as they build orchestration agents to manage fragmented, end-to-end workflows. Leveraging cloud commitments bypasses standard 12-15 month budget cycles, allowing for significantly faster deal closures and larger initial lands. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: Google Cloud Marketplace, hyperscaler backlog, cloud commitments, co-selling strategies, AI agents, metered SaaS, product-led growth, rev ops, B2B sales transformation, ecosystem shift, channel strategy, system integrators, Deal registration, private offer APIs, digital transformation, software procurement. Transcript: Insight to Revenue- The State of Cloud GTM [00:00:00] Dai Vu: These are all things everyone has to do to get to that first five to 10 deals, and then 10, 20, 30% of your business through Marketplace. [00:00:09] Vince Menzione: You can feel it happening. The ecosystem is shifting beneath us, the way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:21] Vince Menzione: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi, own your host, and each week I sit down with leaders at the intersection of technology. Partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:43] Vince Menzione: It is the strategy because being in the room changes [00:00:46] John Janke: everything. Let’s start. [00:00:52] Vince Menzione: And we have an incredible session. The way that we wanted today to, to, to start the day up was like, let’s talk about what’s happening right now and let’s get three leaders in this space to come up and talk about the world and how it’s a rapidly evolving. So I want to invite to the stage dvu from Google is a great friend of Ultimate Partner. [00:01:14] Vince Menzione: Are you guys ready? Are you guys micd up already? Okay, good. Good. John Yanke, the CEO and Founder of Tackle, and Sean Todo, who is an incredible leader with DBT, but also an old friend of mine. We worked together on Microsoft Days. Good to see you gentlemen. Thanks Sean. Great to have you with us. [00:01:37] John Janke: They stuck me on the side ’cause they said I’d block the screen if I sat in the middle. [00:01:41] Shawn Toldo: You still block it a little bit. [00:01:42] John Janke: And that picture’s from like 1985. I, I, we do have to get that. I had way darker hair. It was, uh, 10 year, 10 years at a startup. Makes you turn white. [00:01:52] Shawn Toldo: Mine’s the exact same right now. So it’s all good. [00:01:55] Shawn Toldo: Mine’s AI generated. Yeah. [00:01:57] Vince Menzione: Well, you know, guys, I just took it all off at that point, you know, it’s like good. Yeah, but you lose enough of it. You pull it out over the years. Yeah. So, uh, some really exciting times. Uh, you, we gotta spend some time at you at our breakfast. That’s right. A couple weeks ago. [00:02:13] Dai Vu: A lot of folks here, too. [00:02:14] Vince Menzione: A lot of folks that are here were at that breakfast, and I thought we’d spend a few moments with you talking about all the exciting things that have been happening at, at Google. I mean the, yeah, the businesses just to, first of all, the numbers were house. Outstanding. Congratulations. [00:02:28] Dai Vu: That’s right. [00:02:28] Vince Menzione: Yep. [00:02:28] Vince Menzione: Really, some really great numbers. Commitments are off the charts. [00:02:32] Dai Vu: Yes. [00:02:32] Vince Menzione: Crazy off the charts. [00:02:33] Dai Vu: Yes. [00:02:34] Vince Menzione: Yes. Uh, and then there’s a lot happening in this little world called ai, which makes a ton of sense. Yep. I was critical about Google in the beginning because you had all the assets, but Microsoft leaned in first. [00:02:45] Vince Menzione: Uh, but now it’s like things have evolved, uh, quite a bit since those first days. Absolutely. In, in November of 2022. So, uh, take us through a little bit. Let’s, let’s go through [00:02:56] Dai Vu: it. Yeah. I could talk for quite a bit of time because obviously we came out next, yeah. At the end of April, and then we had our earnings announced, but shortly thereafter. [00:03:03] Dai Vu: But, but real quick on next, uh, for folks who attended, uh, you know, the way they framed, uh, the discussion was they showed this AI integrated stack, and that’s how they frame the keynote because we position ourselves as being the only vendor that provides this. Fully integrated stack from custom silicon all the way to the apps and agents. [00:03:23] Dai Vu: And a lot of the announcements were, were focused in those areas. Um, uh, I won’t go through the, the long list, but I think the big ones coming out of next were, uh, certainly the eighth generation TPU we announced, so we actually split this into two specialized chips for training and inference. Uh, so that’s, uh, that was a big piece. [00:03:41] Dai Vu: Uh, but the big one that we announced was this, uh, Gemini Enterprise. Uh, agent platform. So think of it as the comprehensive platform for companies to basically build scale, govern and optimize their agents. And of course, once they have that, they can bring that into, uh, what we call a Gen Gemini enterprise app, which is really the front door for AI for. [00:04:03] Dai Vu: All customers and all employees to manage a mix of agents, um, as part of their daily workflow. And, uh, and a big part of it is, you know, certainly they’ll have some custom agents, but we think a lot of the agents will come from the ecosystem. And obviously there was a big announcement around what we’re doing there. [00:04:21] Dai Vu: Um, and in fact, one of the things that’s interesting is this shows the evolution of, of marketplace in our, in our partnership, which is we’ve taken a lot of the marketplace experience. And brought it into Gemini exp uh, Gemini Enterprise app, right? So search, discovery, uh, the ability to invoke agents, uh, in context. [00:04:39] Dai Vu: I think that’s gonna be very powerful as we think about the evolution, uh, of, of go to market. And then the last thing maybe I’ll highlight is this, um, is. 750 million, uh, investment fund that we’re gonna drive with the broad partnership. So this cuts across all partner types, global system integrators, uh, uh, you know, AI, pure plays, uh, ISVs, uh, the big management consultants as well, uh, because we recognize that partners are gonna be critical to drive business transformation with our end customers. [00:05:08] Dai Vu: So we’re investing around things like. Technical enablement, access to our product teams, access to our FDE for deployment engineers, and then a lot of incentives to drive usage and deployment. So, um, so a lot of, a lot of activity and obviously the ecosystem’s gonna be very critical for us to drive that impact’s. [00:05:25] Dai Vu: Fine. And the last thing, I know we’ve going on and on fine, but the last thing I’ll just mention is just on the earnings announcement, uh, Vince touched on the backlog, so people have been tracking Yeah. Two quarters ago. We were 155 billion on the backlog, and then a quarter later we were 240 billion. And then in the last quarter, just recently, 462 billion. [00:05:46] Dai Vu: So obviously that’s a, a massive signal of customer intent, but more importantly, it’s a, it’s, it’s a addressable market for this ecosystem to go after as well. [00:05:54] Vince Menzione: Yeah. Almost a half a trillion dollars. Yes. In commitment. So a lot, a lot of reason why we should be on the marketplace. [00:06:01] Dai Vu: Absolutely. Absolutely. [00:06:02] Vince Menzione: Um, each of these gentlemen have some things to talk about as well, about their companies and the exciting things that have been happening. [00:06:08] Vince Menzione: I’m gonna start, John, I’m gonna start with you because Tackle has, has transformed quite a bit since the last time you were on stage with us. I thought maybe introduce the company. Take us through the transformation and then we’re gonna do the same thing with Sean with his organization. [00:06:21] John Janke: Yeah. Thanks. Uh, thanks Vince. [00:06:23] John Janke: Great to see everybody. Uh, John Yanke, GM of Tackle at App Direct. So the big news there is Tackle was acquired in Q4 by a company called App Direct, and I think the why behind this app, direct Powers, marketplaces, they run 400 marketplaces around the world for telcos, for ISVs, for system integrators, channel partners. [00:06:42] John Janke: And we were talk like, when you build a marketplace and diagnose this, stocking the shelves is actually really hard. Uh, and we were talking to them about how could we connect the dots between the hyperscaler marketplaces, the iscs we support, and these additional routes to market. Uh, and that became more strategic and we ended up joining forces in December. [00:07:00] John Janke: And since then, the other part that’s really hard when you build a marketplace is how do you generate demand? Uh, so four weeks ago we acquired a company called Partner Stack. And Partner Stack does affiliate content. They have an affiliate content platform that allows you to connect with 150,000 content providers to be able to start to tell your story to drive leads to. [00:07:23] John Janke: Marketplace. So we think there is a tremendous opportunity to continue. We’re in the earliest days. I think the, you know, Jay, I was with Jay at Channel Partners a few weeks ago and he is like, we under called it, he didn’t say this on stage yesterday, but he is like, uh, the 82% growth. He’s like, we totally under called it. [00:07:40] John Janke: Uh, and I think just listening to dies commit level increase mm-hmm. Reinforces the fact that we’ve under called it. But I also think we’re at this tipping point in the market where all of the new capabilities coming out, we have to all rethink our better together stories. So I think the challenge to all partner leaders, it’s like, how do we. [00:07:58] John Janke: Figure that out. So it’s, it’s a, it’s a fun time. As we transform the way we worked. We wrote the first helping people kind of list, launch and sell through the marketplaces. And now to be able to take that to the next level to hopefully unlock the next a hundred billion of marketplace throughput. [00:08:13] Vince Menzione: And are we at a hundred billion? [00:08:15] Vince Menzione: ’cause that was the number, right? [00:08:16] John Janke: I mean that’s, that’s, that’s the number that’s talked about. I mean, we’re seeing the data signals we see, I mean, we will process 20 billion plus this year. Uh, and that number’s growing faster than Jay’s stated number. So I think we’re excited to see where this year lands. [00:08:30] Vince Menzione: We’ve come a long way from three years ago and we all got on stage and talked about marketplaces together. Right. It’s been, it’s been amazing. And then Sean, let’s talk about DBT. You’ve had some excitement. I know some things maybe we can’t even talk about yet on stage. [00:08:43] Shawn Toldo: Uh, yeah, go ahead. [00:08:44] Vince Menzione: No, I was saying I, I could, I’ll pre-announce things, but No, I’m just, uh, tell, tell us about DBT for those who don’t know in the room, sure. [00:08:49] Vince Menzione: Mean Yeah, that might help. [00:08:51] Shawn Toldo: So, uh, Sean Todo, I lead the partner business at DBT. I’ve been here about 18 months. Um, DBT really started as an open source tool. That help data engineers be successful in SQL transformation with cloud data warehouses? Right. And so back even to the Redshift days now into what I would call more the BigQuery, snowflake, Databricks fabric led days, um, DBT is the tool of choice amongst the data engineering community in terms of how they wanna drive SQL transformation. [00:09:21] Shawn Toldo: And so more recently, we kind of jumped into this kind of paid world. Which is why we needed to bring in additional experience leadership around go to market product, sales, et cetera. And so when I walked in the door, one of the things I noticed really quickly was we were running on AWS, which was great. [00:09:40] Shawn Toldo: We were doing some AWS marketplace stuff. We were running on Azure in Europe only. And one of my first strategies was we have to be everywhere, right customer. We have to meet customers where they are. And so we, uh, made some major investments to be on Google Cloud platform to then be able to really take advantage of marketplace, to then really be able to take advantage of the co-sell opportunities that exist in the field from a day, day-to-day AI perspective with Google. [00:10:07] Shawn Toldo: And it has been a hell of a ride. We launched on, uh, Google Marketplace in July of last year. We went to Google next and we were Google Partner of the Year. Wow. For data and analytics in a very rapid way. We’re now in three, uh, data centers around the, the world. So we’re here in the us, we’re in Frankfurt, we’re in uh, uh, UK as well. [00:10:30] Shawn Toldo: And so it’s been a pleasure to work with D and the broader team. Because the enablement we’ve had and the support we’ve had from that group has really helped our growth be up and to the right. The data point I would give is that when I walked in the door, we were 10% of our business from an A RR perspective was transacting through marketplace. [00:10:48] Shawn Toldo: Last quarter we cracked 40%. Whoa. We will be at north of 50, uh, next quarter. [00:10:53] Dai Vu: Wow. [00:10:54] Shawn Toldo: The other piece that Vince was talking about is we’re getting ready to merge with a company called Five Tran. And so there will be a new company name at some point down the road. Uh, pay attention on June 1st for a public announcement around that merger. [00:11:06] Shawn Toldo: Uh, but we’re really looking forward to what we’re gonna be able to do with folks like DI and the Google team as well as others in the ecosystem. Um, ’cause I think in this data world that we’ve played for so long. This trusted foundational element of data and what it’s gonna mean to context in the AI world. [00:11:23] Shawn Toldo: We’re in a very interesting place to really continue our growth rate at a high level. [00:11:28] John Janke: Yeah, that maybe just a comment something there. Start there. I think we, we used to hear people say we wanted to be strategic with cloud, go to market and get to say 10 or 20% of revenue. I think this like 40, 50%. Yeah. Th that’s where people are setting the bar these days. [00:11:43] John Janke: Yeah. So the numbers are getting really crazy. Yeah. Uh, and people are showing up and being like, I have to go big. Mm-hmm. So a huge change over the last few years. [00:11:52] Vince Menzione: Yep. What’s the experience you’re seeing as well? I mean, it, it was a huge amount of buzz at next. [00:11:57] Dai Vu: Yeah. I mean, so interestingly, um, you know, typically when, when people get started on the, on the marketplace in Cosal journey, I always try to caution them and say, this is, uh, this is like a multi-year. [00:12:07] Dai Vu: Yeah. Uh, process. You have to be very intentional. You have to invest. It’s not gonna be a thing where you just list and, and, and, and, and, and sort of this channel opens up. So in some ways, Sean is describing an acceleration that is not common, right? Uh, so they’ve done, we’ve done some amazing things together and we hope to keep that acceleration going. [00:12:22] Vince Menzione: What does that require, by the way? Is it engineering resource? I mean, there’s, I talk about executive commitment and maniacal focus. Yeah. But it’s all those things, right? [00:12:29] Shawn Toldo: Well, all of it. But we went to a QBR in Austin, and I put up a slide and I said, we have to do this. And everybody in our ETE agreed. So when you have a chief financial officer that’s bought into the partner business. [00:12:43] Shawn Toldo: Yeah. And I guess qualifying coming into this role at this company, I qualified the C-level staff. Uh, like are they really serious about partner or not? And it’s one of the reasons I took the role. So I think executive commitment was one thing. I think the second thing is we were really well supported, um, by the Google team across the board, right? [00:13:02] Shawn Toldo: Yeah. So folks, Indy’s team that we would work with regularly on, these are the things you need to do to have an effective marketplace offering. Here’s what you need to do operationally with folks like John and team and others that are in the market, right? That helped us a ton to be able to scale. And then the other thing that we did is we changed comp. [00:13:20] Shawn Toldo: So from our VP of sales levels down, we have a 5% kicker for everything that goes through marketplace. [00:13:26] Vince Menzione: Hear [00:13:26] Shawn Toldo: that everyone. So as soon as we incented the sales team, I love that, right? We, we created the foundation on the partner side, but then from top down on the sales side, they were all in. And as a result of that, the question would become, okay, which marketplace stage two sales cycle are we gonna go use? [00:13:42] Vince Menzione: Yeah. [00:13:43] Shawn Toldo: Who’s the right partner to go partner with? And then my team is reaching out to make sure that co-sell connection happens. [00:13:48] Vince Menzione: That is such a best practice, Sean, to, because there is, as a seller out in the field and we talk about, you talk to John, talks about rev ops all the time. But getting rev ops eng getting the field engaged in the right way. [00:14:01] Vince Menzione: ’cause it feels like it’s more work for them. ’cause they have to think, they have to have more conversations with their customer about their cloud commitments and things like that. Mm-hmm. And then getting them incentive to do the right things. The right behavior. [00:14:12] John Janke: Yeah. It’s a strategy process. People, technology problem. [00:14:17] John Janke: Yeah. It’s not just some flip API automation, go list something if you don’t like that top down view. I think the other thing. Like there’s a, there’s a theme in startups where VCs fund second time founders. I think Sean and team have done this before and they took a lot of learnings over the years and reapplied them, which I think helps them go faster. [00:14:36] John Janke: It’s like that second time. Yeah. Second time cloud go to market Founder theme. [00:14:41] Vince Menzione: Yeah. Yeah. Um, so we could talk about the platform and all the changes there on the. The, the commitments and everything. Mm-hmm. Uh, what separates ISPs generating real incremental revenue on your, in your marketplace? What, what do you see? [00:14:58] Dai Vu: Yeah, so I mean, I, I think there are a couple things. Number one is, uh, the, the foundation has to be, uh, this better together story, uh, with Google Cloud. Um, so this idea that what, you know, what do you bring, what does the Google platform bring and how does that drive impact with customers? And I think this is the reason why Sean and DBT Labs has been very effective. [00:15:16] Dai Vu: ’cause our field recognized they, they can recognize that better together story and communicate it to their customers. So I think that’s the foundation. For everything. Right. And I think as you get started, uh, you know, we do tell partners that they probably need to lean in a little bit, uh, in terms of focus, uh, you know, pick a vertical, a customer segment, um, you know, a geography where they’re particularly strong and, you know, get that momentum going. [00:15:39] Dai Vu: And once you do that, the field knows about it and starts to pull you into deals. Um, so I think that’s the other big opportunity. And then the other thing I just mentioned. Which, uh, the panel already touched on, which is be very intentional around all the things you need to do to invest. Whether it’s like, uh, you know, the business functional alignment, uh, the policies around like, uh, pricing and, and comp, uh, making sure you have the operational capabilities. [00:16:02] Dai Vu: These are all things everyone has to do to get to that. First five to 10 deals, and then 10, 20, 30% of your business through marketplace. And not to, not to top you Sean, but our very top partners are driving 80 to 90% of their business on marketplace. And in fact, some of these partners are actually only marketplace first, uh, uh, because they started out that way. [00:16:21] Dai Vu: Obviously it’s the bigger challenge if you have an existing channel, you’re trying to shift that. But, uh, the aspiration to be more marketplace focus, uh, is up there. [00:16:28] Shawn Toldo: So I just set a new goal for the business plan for me. So that’s exciting. I love it. Looking forward to seeing you in six months on that. [00:16:35] Shawn Toldo: It’s good. [00:16:36] Vince Menzione: I love [00:16:37] Dai Vu: it. Work together on that. [00:16:38] Vince Menzione: Well, di I’m just gonna add, add this because I, I got to see operationally with some of the things you do. Mm-hmm. You, you have an overlay organization. [00:16:45] Dai Vu: Yes. Yes. [00:16:46] Vince Menzione: And so you put accelerants in place within your own organization Yeah. To drive the ISVs into the, into the lines of business. [00:16:54] Vince Menzione: Right. You have, you, you do some of that to accelerate. [00:16:57] Dai Vu: Yeah, I mean, I think, I think this is somewhat unique. I don’t, I don’t wanna speak to the other [00:17:00] Shawn Toldo: hyperscalers, [00:17:01] Dai Vu: but we do have, um, uh, you gotta know the field roles, right? [00:17:04] Shawn Toldo: Yeah. So [00:17:04] Dai Vu: obviously at Google Cloud in the regions, we have, uh, ISV sales specialists who are effectively quoted on marketplace revenue, right? [00:17:12] Dai Vu: So they’re a hundred percent focused on that. And, uh, in addition to that, uh, we also have these, uh, co-sell teams, partner teams where, you know, opportunistically if there’s an opportunity, uh, in a, in a, in a particular area. This team is responsible for connecting the regional sales leadership, uh, the regional, uh, sales teams with, with the partner on the opportunity. [00:17:32] Dai Vu: So there’s a lot of things we’re doing to sort of accelerate that. And of course, the foundation for all this is, you know, our, our, you know, registering deals. And as you definitely get started on that, it’s very important to be very mindful around when you register deals. Uh, be very clear around what the ask and the engagement is with the field reps. [00:17:51] Dai Vu: But once you have that going and get the right rhythm, it becomes sort of a natural way to sort of register all your deals and get that engagement. And then, um, and then maybe the last thing I would say is it isn’t always the sales specialists. It’s, you know, the FSR, our field sales rep as well as our customer engineers are also very motivated. [00:18:08] Dai Vu: To work, uh, with, uh, with our partners because they know that this, you know, whether it be solution completeness or it’s part of a bigger workload or helps unlock greenfield opportunity, they really are motivated to engage with the partners. [00:18:21] Vince Menzione: Nice. [00:18:22] Shawn Toldo: Yeah. I’ll just add, I’ll just add to that statement too. I think, um, it’s one thing to have a story as it relates to. [00:18:30] Shawn Toldo: Google Cloud and what you do with marketplace. It’s another thing to have a story in terms of how you impact data and analytics in our world. And there’s a set of specialist sellers inside of Google mm-hmm. That really care about us because we drive a lot faster consumption of big query. And our ability to tell that story across the world effectively has really created a pull now. [00:18:54] Shawn Toldo: And so I, I would say it’s almost, you know, back to, you know, being 12 years at Microsoft and watching kind of that. Phase and how that went. As we went to the cloud and we picked specialty areas, um, Google is doing that as well and they’re doing it extremely fast in a very, very productive way with partners. [00:19:12] Shawn Toldo: And so, you know, I’ll get comments from like Levi who runs west in north region for us, and he’s a, he was at Google next and he was like, I, I gotta, I, I just gotta go to bed. I’m tired. Like we wore him out over two days with their sales team and gave him a host of follow ups and actions related to specific sales areas as well as specific accounts. [00:19:34] Shawn Toldo: And I think that’s the other thing that, um, Google’s done a good job of, but we’ve pushed and we’ve had to work really hard to earn that seat at the table. To help make those people successful from a comp perspective inside of Google as well. [00:19:45] John Janke: Yeah, and this is a huge failure zone for partners with the clouds because they think enablement’s a one and done thing. [00:19:51] John Janke: Like I did a training for the field and I told them the better together story. That doesn’t work. Like you have to literally. Have consistency around this message every day. Oftentimes you need experts who can partner with your reps to give them the confidence. ’cause they may be able to ask the first line question, but someone asks a follow up and they fold up ’cause they know your product. [00:20:11] John Janke: That’s right. They don’s don’t understand all of the nuances of Google and the clouds and the questions that may come back. But if you do that well, it is a huge unlock. [00:20:20] Vince Menzione: Talk about the coaching you provided on the tackle side of that as well and kind of helping. Through this maturity model? [00:20:26] John Janke: Yeah. I mean we, we, over the years, I mean we started as a pure SaaS company and over the years our customers would consistently ask us for more help and we would struggle to figure out how to do that, and we had to invest in services and we actually acquired a company. [00:20:42] John Janke: Five years ago now, that was the foundation. Aaron Feiger, who’s in the room. The core consulting was the foundation of our services business. And that continues to evolve with us. And you know, we see customers at scale saying, I wanna operate my cloud, go-to market really consistently, and I want you to do all the backend operations so my teams can be outselling our products, selling the better together value with Google and others, and not have to figure out how to run the machinery. [00:21:09] John Janke: So we’ve invested a lot there. We have services around strategy, like how to help people think about their business strategy and translate it into a better together story and able to get executive buy-in. And then we have coaching, which is really a phone, a friend, because I think these things get complicated. [00:21:24] John Janke: And I had a customer who was doing the largest deal in their company history. It was the end of the quarter and it was Friday, and they’re like, this is going to be the most complex transaction we’ve ever done and we have no idea how to do it. Our team gets on the phone with them, they work through, what are you selling? [00:21:40] John Janke: How are you selling it? Is your listing set up the right way? Can we actually create all the offers? In a way you have confidence to execute. ’cause those are failure modes. You try to build a cloud, go to market business, and you mess up the largest deal in the company. On the last day of the quarter, uh, that’s something you can’t recover from. [00:21:55] John Janke: So we try to really wrap support around our customers to help them have the confidence to grow. [00:22:02] Vince Menzione: Di you’ve seen tremendous growth in marketplace. Mm-hmm. We don’t publish the numbers specifically. Yeah. We kind of try to figure it out on the back end, but [00:22:09] Dai Vu: Yep. [00:22:09] Vince Menzione: I know you’re accelerated. Your, your marketplace numbers are astounding. [00:22:13] Dai Vu: Yes. I can share some numbers, if that’s [00:22:15] Vince Menzione: okay. Please. Yeah, let’s go. [00:22:18] Dai Vu: So, um. I would say that for a few years now, we’ve been talking about growth. So we’ve been consistently, uh, you know, north of a hundred percent year over year growth. Uh, for the last few years we’ve been processing, uh, what I say, uh, billions of dollars, uh, annually and, uh, uh, millions of transactions. [00:22:36] Dai Vu: And again, that’s for a few years now. Now for 24 to 25, that full year we also doubled. Wow. Uh, which is, uh, which is amazing when you think about the scale in which we operate. But more importantly, if you look at specific category areas, right? So, you know, historically, marketplace has always cater to, uh, those solution pillars that are tied to cloud migrations, like, uh, like security and data and analytics. [00:22:59] Dai Vu: And those continue to be very strong areas for us. But the biggest growth area is, uh, is in the areas of business app. So obviously, you know, the, the ServiceNow workday, uh, Salesforce of the world, as well as the AI category. So one number that we threw out next was 18 x. Year over year growth for the AI category. [00:23:17] Dai Vu: Wow. So in one year now, a lot of it is models, right? So foundational models with our, with our ecosystem. But a lot of that is around agents. So this whole agent go to market model is gonna be, continue to grow and it’s gonna be a huge focus area for, for the coming years. [00:23:32] Vince Menzione: Fantastic. Yeah. Fantastic growth. [00:23:34] Shawn Toldo: Yeah, and, and I’ll add, Diane and I talked about this at Google next. This is a. Very complex thing for DBT, where today we sell seats. [00:23:42] Vince Menzione: Mm-hmm. Yeah. [00:23:43] Shawn Toldo: To data engineers. [00:23:44] Yeah. [00:23:44] Shawn Toldo: And now we have all these agentic things that are hitting our engine. And di and I are talking and we’re like, okay, so how does this work in an ag agentic marketplace? [00:23:54] Shawn Toldo: Yeah. Kind of a scenario. And what should we build? Where should we play it? ’cause we’re gonna spin the meter in a different way, so to speak. [00:24:01] Dai Vu: Yep. [00:24:01] Shawn Toldo: And so candidly, we got stuff to figure out related to that. Um, I think what’s been fascinating for DBT is our partner ecosystem changed overnight. So now it’s like I talked to x.ai on Monday. [00:24:15] Shawn Toldo: Mm-hmm. We got time with open AI on Thursday and we have a call with Anthropic and our, uh, CEO and co-founder and uh, chief Product Officer next week. [00:24:26] Vince Menzione: Mm. [00:24:27] Shawn Toldo: We don’t have anybody managing those partners. [00:24:29] Vince Menzione: Right. [00:24:30] Shawn Toldo: Today our focus is on managing the large, uh, hyperscalers plus Snowflake and, uh, Databricks. [00:24:36] Vince Menzione: Mm-hmm. [00:24:36] Shawn Toldo: And then the SI ecosystem and some tech partners. So we’re having to like, to your point on Agile yesterday. Yeah. Mm-hmm. Like we’re having to change our strategy, operating model and organizational model to support that. And candidly, we don’t have all the answers yet, so we have a lot of things to figure out fast, which is a little bit scary. [00:24:54] Shawn Toldo: And challenging, but it’s also a huge opportunity we have to kind of embrace and get into. Yeah. [00:24:59] Vince Menzione: And they’re figuring out as well. ’cause they’re, they’re new to partnering as well. Yeah. As organizations [00:25:03] John Janke: and these AI agents. I think to demystify for a lot of people, and what Sean said is totally right. [00:25:08] John Janke: They’re disrupting everyone’s business model. But in reality from a marketplace standpoint, they’re metered SaaS. This is a thing that’s existed for a long time. Yeah. They look like product-led growth products. There is a lot of patterns around how product-led growth products work in marketplace. Mm-hmm. [00:25:24] John Janke: But you have to bring your business strategy, your product and pricing strategy to those two categories. Metered SaaS and product-led growth. Put that all together to get cross-functional alignment. So we are seeing like. A lot of people get tripped up here and it really does go back to more of the company strategy, product strategy questions, and a lot of partner leaders are not in the room for those conversations. [00:25:48] John Janke: So I think at, at this point in time, as you see big pivots with the partners to go all in on agents, you have to go elevate. Those discussions to be like, what is our plan here? ’cause I, I mean, pricing and packaging will be the thing that trips almost everyone up. [00:26:02] Dai Vu: If I could, if I just build on what John John mentioned, um, so I do agree. [00:26:06] Dai Vu: P it looks a lot like POG, but, uh, but the difference I think is POG has. More historically been in like the data and developer space, now it’s like the general business user, right? So this idea that you want a business user to be able to search and discover, um, agents that could actually be part of their like everyday workflow is going to be very critical. [00:26:26] Dai Vu: And uh, you know, I do think that when we think about the ecosystem building agents. Uh, you know, a lot of the ISV partners aren’t necessarily gonna own end-to-end workflows, right? They’ll, they’ll have a very specific, uh, domain and scope area, but you have to enable yourself to be orchestrated and managed by, you know, orchestration agents or, or, or meta agents that are gonna span end, end workflows. [00:26:49] Dai Vu: And sometimes that includes system integrators and, and others who can stitch that, that automation. So I think, I think that’s, that’s one piece of it. But the other area that I think is gonna be different is, um. There’s going to be a lot of agents. I mean, literally you’re gonna have a very fragmented set of, uh, uh, of players, right? [00:27:07] Dai Vu: It’s not just gonna be the incumbents, it’s gonna be a lot of disruptors and, and, and, and startups. And so the, uh, for the incumbents in the room, it is a mandate that you need to, to innovate because if you do not identify and go to like an agent first, go to market model. Uh, you’re gonna be, you know, disintermediated. [00:27:25] Dai Vu: Somebody’s gonna go build an agent that’s going to leverage you as a dumb database. Um, and they’re gonna own the workflow. So you have to, you have to push the, the, the, the limits here. And I think it’s creates a big opportunity for everyone in this room. [00:27:39] John Janke: I’m going off script. I’m curious. Let’s do it. I’m curious on your take on the system integrators. [00:27:44] John Janke: ’cause I think this, this puts like they’re all, a lot of them are creating agents for people and I think that’s turning them almost more into software companies than they’ve ever been. [00:27:53] Dai Vu: They are, and I think they’re, you know, obviously they’re being, uh, impacted from like, you know, typical like, you know, SOW you know, time and materials type type business models. [00:28:02] Dai Vu: But I do think they play a big role because a lot of the system integrators are bringing, um, you know, vertical and business process expertise. And, um, like I said, I said before, a lot of the ISVs are not gonna necessarily have big enough scope in their area to own end-to-end workflows. And that’s really the promise of agents, right? [00:28:20] Dai Vu: You really need. This cognitive, you know, reasoning, planning, executing across end to end workflows. And I think, you know, the system integrators are gonna bring that capability either, either through, you know, these custom, uh, orchestration or meta agents or if they’re able to productize that and bring that to a model, they can also sort of go through the marketplace model as well. [00:28:41] Dai Vu: So who knows is how it’s gonna evolve. But you know, we’ve always been talking about. Marketplace being a broader opportunity for all partner business models. And I think that will extend to not only, uh, you know, traditional sort of, uh, sell and services partners, but also some of these system integrators as well. [00:28:58] Shawn Toldo: If I could comment on that, please. Yeah. I, I was in London two weeks ago and we did an SI partner day. Mm-hmm. We had 25 sis in a room, probably about 50 people. We had no, um, hyperscalers or cloud data warehouse providers. And when we started talking about open data infrastructure. The role that they can play. [00:29:17] Vince Menzione: Mm-hmm. [00:29:18] Shawn Toldo: Cross platform in a cost efficient manner for customers and the advisory orientation of that. They all leaned in and we, we stopped talking and they started talking. [00:29:28] Vince Menzione: Right. [00:29:28] Shawn Toldo: So they’re all facing this kind of same problem, which is actually causing a little bit of a shift, I think, in how they think about, I’m a Databricks partner. [00:29:38] Shawn Toldo: Uh, you sure you wanna do that? [00:29:39] Vince Menzione: Yeah. [00:29:40] Shawn Toldo: So this, this whole thing that’s kind of evolved in the last six to 12 months, when you kind of pick one horse to ride, I, I would tell you be cautious about what that means. You may pick a horse to lead with mm-hmm. But you’re gonna have to flank yourself a bit in terms of other providers that can help you be successful with that, that that partner you’re gonna roll with. [00:30:00] Vince Menzione: So you’re suggesting data vendor agnostic. [00:30:04] Shawn Toldo: I’m suggesting you really have to think about your strategy. Yeah. Because I think the AI, AI disruption is gonna make you think about that strategy. [00:30:13] John Janke: Yeah, I mean there’s, someone mentioned anthropics First Partner Summit. I was not there, but I’ve heard from a bunch of people were there. [00:30:20] John Janke: You know, they had a hundred partners in the room. 95 of them were system integrators. Five were technology companies, the three Clouds, Databricks and Snowflake. Like if you just think about the, the one of the major disruptors in ai, ISVs, were not in the mix. So I, I think, are they trying to disrupt all of us? [00:30:40] John Janke: Uh, do they need us? And they haven’t figured out how to work with us. I, I think. It’s, it’s, [00:30:44] Vince Menzione: and I’ve heard they only have five people in their partner organization, so I just, it’s, [00:30:49] Shawn Toldo: it’s 11 now, but it’s 11, [00:30:51] Vince Menzione: so it was five [00:30:51] Shawn Toldo: last growing fast in the, in the new company I have 50. So like, to put it in perspective, they have to make some pretty big priority. [00:30:59] John Janke: Yeah. And everyone’s been there a hot second, [00:31:00] Vince Menzione: like, right, exactly. Yeah, they, well, we will talk about the learnings we’ve had over the years, getting to where they need to get to. It’s exciting times. We got a lot to talk about here. Um, I, you know, we have about 15 minutes. I I, I want to kind of gauge, ’cause we could talk, we, we have a few things we could talk about, I could ask about, but I want to see if there’s an, like, an interest in opening up to the room for questions. [00:31:25] Vince Menzione: ’cause I feel like we’ve got a very interesting group here. [00:31:28] Shawn Toldo: You got a hand here? [00:31:29] Vince Menzione: Uh, are there hands that wanna Yeah, there’s some people that wanna ask some questions. So Yeah. We have a mic? Yeah, [00:31:37] Dai Vu: we have [00:31:37] Shawn Toldo: a mic. We, [00:31:37] Vince Menzione: we [00:31:38] Shawn Toldo: got one here. [00:31:38] Vince Menzione: We got one here. One here. Thank you. Sorry we went off script, but [00:31:44] Shawn Toldo: that’s fine. [00:31:45] Vince Menzione: It’s fine. [00:31:45] Dai Vu: Off [00:31:45] Vince Menzione: script. Better is good. [00:31:46] Shawn Toldo: I’m sure you planted the questions outta anyway. It’s okay. We [00:31:48] Vince Menzione: did, we did. [00:31:55] Audience Guest: Okay. All Eva, Sean Lightner, quick question to your, uh, increase on the marketplace, and you said you spiff the salespeople by fifth percent. 5%. Mm-hmm. So, and that obviously drives a very large adoption of, uh, marketplace transactions. How are you accounting for the margin you’re losing on, uh, you know, going through the marketplace? [00:32:14] Audience Guest: And also have you done analysis? I’m sure you have, how much is, uh, shape shifting or shifting from existing versus incremental? [00:32:22] Shawn Toldo: Yeah, it’s a great question. Um, um, lemme make three points. Number one, the backlog statement makes the margin statement not matter. So do you wanna play in that space where a customer’s already bought or not? [00:32:36] Shawn Toldo: Yeah. Or do you wanna force a budget conversation that you have to drive on your own in a direct model? That to me, I think it was 484 4 62 [00:32:43] Dai Vu: 4 6 [00:32:44] Shawn Toldo: 2. [00:32:44] Vince Menzione: That’s new Tam available to you? [00:32:46] Shawn Toldo: Yeah. That, that’s just with one. Right. And we are, we are, uh, running on four marketplaces. So that just increases our tam and makes our, our sellers lives easier. [00:32:55] Shawn Toldo: So on that piece, yes, there’s an expense, but we believe it’s right for growth. So there’s a balance there. Um, I think the, and then the second part of your question again. Sorry, [00:33:05] Vince Menzione: shapeshift. [00:33:05] Shawn Toldo: Oh, shift. We, we actually don’t think we would’ve won the business. So if I go back to our Q4 and I can probably point to three or four deals that went, um, Google Marketplace, we would not have won those deals because we couldn’t have created the budget cycle and that quarter. [00:33:23] Shawn Toldo: To make it happen. Generally a budget cycle is gonna take anywhere from 12 to 15 months. Bingo. Because of the spend that was available to us, we were able to close it in that quarter, and we had the largest Q4 in company history. [00:33:35] Vince Menzione: That is such an important point. I’m sorry. [00:33:37] Dai Vu: Okay. [00:33:38] Vince Menzione: But I, I just wanna, that is such an important point of the budget cycle. [00:33:42] Dai Vu: Yeah. [00:33:43] Vince Menzione: Being a year to a year and a half versus being able to tap into a commitment that’s already been made. Yeah, so I just emphasize that [00:33:51] Dai Vu: I was, I was just gonna add real quick, even, even when we see sort of a, uh, a channel shift renewal, which is, you know, it’s on partner paper and it moves to marketplace as part of the renewals, we do consistently see that the, uh, renewal rates on marketplace and the incremental a CB on the expansion and new opportunities tend to be better when it’s on the platform marketplace than than offline. [00:34:12] Dai Vu: And that’s why partners choose to continue to drive renewals on marketplace at a reduced to rev share. But uh, because they see that that growth, [00:34:20] John Janke: we, we, sorry. [00:34:22] Shawn Toldo: We see that as well. Yeah. And I would also make the statement on our land business, when we go through marketplace, we are two x higher across marketplaces. [00:34:30] Shawn Toldo: We’re three x higher with them. [00:34:32] John Janke: Yeah, I think separate new from renewals and then instrument deeply. [00:34:37] Shawn Toldo: Yeah, [00:34:38] John Janke: go proactively talk to your CFO and your head of rev ops to understand their mindset. Because I was with a billion dollar seller a couple weeks ago, their CFO still creates friction in the process, even though they’re selling a billion dollars through these channels. [00:34:52] John Janke: But when they broke it down, their deals are three times bigger. They do them faster. They use more components of the product, which I thought was a really cool one. So customers who buy this platform, many component platforms through a marketplace, end up using six components of the product. Versus a normal land customer who uses two increases gross in net retention. [00:35:12] John Janke: So you have to get to the point where you have the data and you can tell that story real really clearly to your finance team to get support ’cause that they will trip you up if you don’t get them on board. [00:35:23] Vince Menzione: And you’re saying there’s friction in that company. I’m just kind of curious ’cause a billion dollar company. [00:35:27] John Janke: There’s a billion dollar marketplace seller [00:35:29] Vince Menzione: market marketplace company. That’s what I meant. Yeah. But, but the fact that this, their CFO friction, like, is it, is it because they’re not doing a good enough job or? [00:35:37] John Janke: Uh, in, of educating, I, the root of the question is from this person is, would they win without it? [00:35:44] Vince Menzione: Yeah. [00:35:45] Shawn Toldo: Oh, and is it worth the three points? [00:35:46] John Janke: Right. It’s, it is And, and I think some pe like to me, it’s the cheapest channel in the world. Yeah. Like with committed budget and people to support you winning. Like the, that formula, the math is so simple. [00:35:57] Shawn Toldo: Yeah. For, for a company of our size to go to like the classic resell ecosystem, I gotta walk in with 30 points. [00:36:02] John Janke: Yeah. [00:36:03] Vince Menzione: Yeah. [00:36:03] Shawn Toldo: It, it’s an illogical conversation. Outside of public sector and growth, you know, geos around the world. And so I, I’ve been lucky to have a CFO that I haven’t had that challenge with, at least at DBTI should say. [00:36:19] Vince Menzione: Really great insights. I think we have, we have another hand up here. [00:36:28] Audience Guest: Yeah. Thanks Susan. The question is for Dai. Uh, my name is Latif Hamani. I’m the founder of Partner System ai. Um, so what we’ve done is we’ve built a, a co-sell AI agent mm-hmm. That your partners can use to Yeah. Reduce all the friction in the co-sell with you. Uh, the questions that I have is, I guess I should back up, so XAWS Madison with a very large alliances, and then I worked, went on the other side. [00:36:55] Audience Guest: For software companies, and even though I had an operational team, I was spending two to three hours on on the keyboard, right? Mm-hmm. Deal registration, emails that can’t be automated, et cetera. So the question that I have for you is, I’d love for you to validate that. You know, unless you are one of the big companies, one of the big enterprises, if you go to the lower end of the enterprise or the mid market, uh, would you validate that there is a challenge? [00:37:20] Audience Guest: There’s a lot of friction for a smaller company. Mm-hmm. Uh, ’cause these marketplaces are complex. Yeah. The cosell is complex. Uh, that there’s an opportunity to really break down that friction with some automation and ai. [00:37:33] Dai Vu: Yeah, absolutely. So, um, we have already been, uh, part of the journey to remove some of the, uh, the friction as part of that selling and purchasing journey. [00:37:43] Dai Vu: Uh. We’re not quite there yet. But, uh, we’ve done things like we have, uh, you know, private offer APIs. We, uh, we have co-sell, uh, registration automation. Um, you know, we have tools like, uh, propensity to buy, tooling to help, uh, partners do, uh, more targeted efforts. Um, but the a i piece is still coming. Um, so I think, uh, the idea here is that we have launched a number of agents as part of our, um. [00:38:08] Dai Vu: Uh, part of our, uh, Google Cloud Partner network, partner hub. Uh, so these are, uh, agents that are gonna do a bunch of things to help partners as part of their workflow, but we’re gonna extend this to the marketplace and ISV area as well. Uh, so I think there’s a lot of opportunity. So, uh, I know there’s probably a lot of feedback in friction, uh, in, in certain parts. [00:38:29] Dai Vu: So we can, we can go tackle together. [00:38:32] Vince Menzione: Hey. There you go. There was a little [00:38:34] Dai Vu: plug [00:38:34] Shawn Toldo: there for tackle. Exactly. [00:38:37] Dai Vu: Uh, and I wanted, and just to be clear, I want to take a look at it from the end to end, uh, uh, flow, right? It shouldn’t just be just marketplace. It should be all the way from like, you know, top of the funnel, demand generation, all the way to like post transaction follow up. [00:38:51] Dai Vu: So we really need to take a look at, at the, the end, end flows and figure out a way we can remove some of that friction [00:38:56] Vince Menzione: three sense. [00:38:57] Dai Vu: Yeah. [00:38:59] Vince Menzione: Any more questions [00:39:00] Audience Guest: back here? Hey. Hey guys. This, this is a really good discussion. Uh, di this question’s primarily, uh, from, I’m interested in the hyperscaler response. [00:39:09] Audience Guest: Yep. Uh, but all of you, uh, can you talk about the patterns or say more about the patterns between. Um, the consumption of just platform capabilities versus industry workflows. Mm-hmm. And how industry where I, I mean, I, I, my sense is that industry workflows are becoming more [00:39:27] Dai Vu: Yeah. [00:39:28] Audience Guest: Uh, the easier thing for enterprises and SMBs to buy. [00:39:33] Audience Guest: Yeah. Especially SMBs, I think. Um, but say more about those patterns that you’re seeing develop and kind of what is. Uh, who are, where, where are those kind of, where is the demand being driven? Is it, is it, yeah. The search and discover in the marketplace, or is it being led by field sales of mm-hmm. Either GCP or partners? [00:39:55] Dai Vu: Yeah, so let me, I’ll mention a couple, a couple areas where, where it’s growing. So I think number one I mentioned before about some of these large horizontal business apps that we’re partnering with, right? Um, and, uh, and of course the fact that we’re, we’re, we’re transacting them through marketplace is, is a huge. [00:40:14] Dai Vu: Evolution from a few years ago. So who would’ve thought you would be buying like, you know, a hundred million dollars a CB deals, uh, through, through marketplace with like a Salesforce or a ServiceNow workday. But it’s happening now. And to be clear, all these. Horizontal business app. They’re not doing this in a very, you know, opportunistic, transactional way. [00:40:32] Dai Vu: They basically see marketplace and cloud go to market as a strategic growth lever for them. So that’s one big area. So from just a pure large deal perspective. Okay. Then you mentioned before around sort of corporate and SMB. Well, we find that a lot of the big opportunities are mostly around as they scale their business, uh, they’re not necessarily looking for things in the traditional sort of infrastructure space, but they’re looking for, you know, full SaaS applications to help scale their business, right? [00:40:58] Dai Vu: So it would be CRM, finance, hr, these types of solutions to become very attractive for some of this, uh, downstream market. And then lastly, as I mentioned before, which is, uh, when we think about this gentrification and owning, um. Uh, driving, uh, this business process and vertical, the ISVs become very important along with the services partners who bring that domain expertise to drive the end to end workflow. [00:41:25] Dai Vu: So I think that’s gonna be increasingly important. So those are three areas I think we need to watch out for. We. Okay. [00:41:30] John Janke: Maybe one thing, like as the cloud commit grows inside of companies, it’s shifted from being an engineering department, IT department budget line item to a corporate finance budget line item. [00:41:40] John Janke: Typically one of the top five to 10 expenses in a company. So that has shifted. Who is thinking about optimizing? The cloud commit with marketplace contracts. And that opens, that’s really opened up the avenue in addition to like these biz apps, vertical apps players. Yeah. Like having success. So I, I do think even inside your own company, evaluating where your cloud commits are, who owns them and are they thinking about the intersection of marketplace? [00:42:06] John Janke: ’cause I, I think it’s smaller companies, they’re still figuring it out. I run into engineering leaders who still own the commits, uh, but in medium to large companies. Very different. [00:42:16] Vince Menzione: Really good point. Because it, you know this, the optics change dramatically, right? This large commitment is now at the board level, [00:42:23] John Janke: right? [00:42:23] John Janke: And then you do have to teach your sellers as a vertical or business application player how to ask that question. ’cause the first resistance everybody says is, oh my, my person, my stakeholder, we. Manufacturing vertical application provider talking at an event last week, and they’re like, the shop floor manufacturing owner doesn’t know anything about the cloud commit. [00:42:43] John Janke: But if they ask the question, be like, Hey, do you guys have a strategic relationship with Google? Would it be easier to buy our product on the bill? Eight out of 10 times they get a yes. So [00:42:52] Vince Menzione: which is why the 5% comes in And that really accelerates the conversation happening. Yeah. We’ve got three more minutes. [00:43:01] Vince Menzione: Um, if we don’t have any other questions, I ha I have one for each of you really about the maturity model and partners are in the room that are not committed yet, right? We’ve talked about some very significant DBTs doing some incredible things, right? So we, there’s maybe a sense that like we, you, you are working with the be the biggest and the best out there, but what about everyone else that’s in the room that maybe isn’t committed yet? [00:43:23] Vince Menzione: And maybe they’re in motion, but they need some help and advice on what to go do next. What? What would you say die first? [00:43:30] Dai Vu: So they’re early stage, [00:43:31] Vince Menzione: early, early stage or not, they’re not on board yet. They’re not, yeah. They’re not with you yet. [00:43:35] Dai Vu: Yeah. So I’ll, I’ll go back to my earlier comment, which is that as you go into the journey, just be very intentional about what you need to do from an operational, investment people, uh, technology perspective. [00:43:47] Dai Vu: Uh, because it could be, it could be a multi-year journey. Um, uh, so I’d say go into it with the right expectations as opposed to thinking it’s going to be some accelerated six month thing that Sean has been driving here. It’s, he’s the outlier. [00:43:59] Shawn Toldo: But, but the reason for the outlier, [00:44:00] Dai Vu: yeah. [00:44:01] Shawn Toldo: And just to add to the intentional point Yeah. [00:44:02] Shawn Toldo: Is, you know, hire the right people. Right. So, somebody told me a long time ago, uh, hire slow, fire fast. That’s a really, really, really good principle that I take. Mm-hmm. I don’t like the fire part, obviously, but just for context, I, I am very lucky to have a great set of leaders that we were able to add people in. [00:44:24] Shawn Toldo: When I walked in the door, we had a person that was leading the Snowflake and AWS partnership. I had nobody on GCPI had nobody on Microsoft. I had nobody on Databricks. And then we made prioritization decisions on where we’re gonna go next. And so we hired people that had the experience and could drive the outcome in the right way. [00:44:43] Shawn Toldo: But we were very thoughtful about when we made those decisions on a quarterly basis, not a daily basis. So who you’re gonna bet on and then who you’re gonna put in the seat to make that bet come to life, I think is a really important thing as well. [00:44:58] John Janke: Yeah. [00:44:58] Vince Menzione: John, you worked with the be biggest and the best out there, so Yeah, sorry. [00:45:01] John Janke: Well, I think there’s the, like there’s the bottoms up and the tops down. Like seven years ago, this was all bottoms up. It was a partner leader who thought launching a marketplace would be good and they would go figure out how to do some deals and then sell their way up. Today there’s a lot more top down where people get it. [00:45:17] John Janke: But you can evaluate top down pretty fast. ’cause if you go talk to your CEO, you talk to your head of product, you talk to your CFO, and they have an allergic reaction to these concepts. You know, you have to go bottoms up. But there also are success story examples in every single ISV category that exists. [00:45:33] John Janke: Like this is not just security and data and DevOp like the, I think the ServiceNow. Salesforce workday. Examples are really great, like the marketing tech examples, more and more business of vertical apps every day. So I do think you can look at those people who’ve been successful. Maybe they’re your competitors, maybe they’re people you aspire to be and reference them as you’re trying to figure out how to do top down. [00:45:55] John Janke: But like you need both. You can’t win long term unless you get top down and bottom up aligned. [00:46:01] Shawn Toldo: And, and when I, when I would go ask for resourcing, I would always get the question, do, could you go faster with more? And I’d say, no. Gimme the one or two humans here, let me go prove it out and I’ll come back. [00:46:13] Shawn Toldo: So there’s a little bit of a strategy in doing that, that you’re gonna get more over time when you’re, you know, very measured in how you go ask for investment and resource. And so I would just add that point also. [00:46:27] Vince Menzione: Was, was hiring a significant component of your executive commitment, Sean? I mean, [00:46:33] Shawn Toldo: yes. So when I walked in the door at DBT, we had eight people in the partner organization. [00:46:38] Shawn Toldo: Today we have 25, and that was 18 months ago. But that did not happen. I didn’t go in and ask for, you know, that 16 people. Right. I asked over time in a very measured way with, you know, the programs and strategy team, like, what can we also support? You don’t want to bring somebody in to go do something and you don’t have the programs and operations side to support it ’cause they’ll fail. [00:47:01] Shawn Toldo: So we’ve been very thoughtful about how we’ve done that as well. [00:47:04] Vince Menzione: Die from you. I know you had something. [00:47:06] Dai Vu: No, no, no. I, I was good. [00:47:08] Vince Menzione: What is the one thing that people in this room need to go better and differently? Is there one, is there one specific thing other than what we’ve already discussed, did we miss anything? [00:47:16] Dai Vu: No, I would just, the whole identification. So obviously, uh, identifying this is not just like slapping a chat bot, but more around thinking all the things we talked about, product commercials, but also go to market where it’s agent first, where you can surface your agent in a workflow like Gemini Enterprise app. [00:47:34] Dai Vu: That’s gonna drive high alignment with how we work and go to market with Google. [00:47:38] Vince Menzione: Awesome. [00:47:38] Dai Vu: Yeah. [00:47:40] Vince Menzione: Wow. Good stuff. Yeah. Very good session. [00:47:44] Dai Vu: Thank [00:47:44] Vince Menzione: you guys. What do you think? Everyone? Thank you very much. [00:47:47] Shawn Toldo: Thanks for listening to the Ultimate Partner Podcast. [00:47:50] Vince Menzione: If today’s conversation resonated, share it with a partner leader in your network. [00:47:55] Vince Menzione: Subscribe where you listen, and head over to the ultimate partner.com. For show notes related content and the resources for this episode. And if you haven’t already, now’s the time to register for the Ultimate Partner Live Event in Reston, Virginia, [00:48:11] John Janke: October 26th through October 28th. [00:48:14] Vince Menzione: Until next time, keep showing up in the rooms that matter because being in the room changes everything [00:48:22] I.

Bob Zimmerman reports that NASA Administrator Jared Isaacman is streamlining the Artemis program by focusing on a lunar base and leveraging private sector contracts for landers and infrastructure. Meanwhile, the Boeing Starlinerprogram is likely dead following poor performance and the Inspector General's recommendation to halt further funding. (6)1930S IDAHO

In this episode, Dr. Karen Litzy hosts Will Humphreys, a seasoned physical therapist-turned-entrepreneur, to explore practical strategies that healthcare clinicians can use to build thriving practices. From mastering recruitment to leveraging virtual assistants, Will shares actionable insights to elevate your business, improve profit margins, and strengthen team dynamics.   Main insights include: ·       The significance of team building and how Knicks' teamwork mirrors successful business practices ·       Differentiating purpose and profits for sustainable growth ·       Creating an ideal hire profile and utilizing job scorecards for effective recruiting ·       Leveraging relationships with PT schools and students to build a pipeline of future hires ·       The importance of systems for lead generation and hiring consistency ·       Navigating firing with integrity and fostering alignment within teams ·       How virtual assistants can offload administrative burdens and boost profitability ·       The critical role of ethical billing and a healthy relationship with money ·       Reframing profit as a driver for mission fulfillment and industry impact ·       Practical steps to start implementing change today Timestamps:   00:00 - Welcome and the importance of teamwork in practice success 02:20 - Lessons from the Knicks: team energy as a business asset 03:44 - Connecting purpose, profits, and team fulfillment 05:33 - Reflecting on the struggles and breakthroughs of building a practice 09:08 - Strategies for turning around a failing business 11:45 - How to create an effective recruiting process for healthcare practices 13:09 - The importance of defining your ideal hire with a clear profile 15:13 - Utilizing job scorecards to measure candidate success early 16:40 - The difference between lead generation and hiring in practice growth 18:23 - Building relationships with PT schools and students for pipeline development 22:41 - Systematic recruiting leveraging university connections and mentorship 23:07 - Recognizing when it's time to let someone go and how to do it ethically 24:00 - How to handle firing with dignity and preserve reputation 26:25 - The mindset of stewardship and continuous alignment with team members 27:51 - Regularly evaluating if your team is a "hell yes" to stay 29:17 - Handling difficult conversations and letting go with compassion 33:00 - The role of virtual assistants in reducing administrative overload 34:44 - Offloading tasks to virtual assistants to enhance profitability and free time 36:34 - The link between ethical billing, profitability, and purpose 38:39 - Strategic reinvestment and industry impact through profitability 40:35 - The importance of aligning money, purpose, and team success 41:35 - The opportunities brought by technology and AI to practice growth 42:04 - Gratitude for physical therapists' contribution to industry and patient care 43:10 - The quickfire lightning round for practical tips   Resources & Links: ·       Virtual Rockstar ·       Rise, Stand and Lead ·       The Willpower Podcast ·       The E Myths Revisited by Michael Gerber ·       Jim Collins' Good to Great ·       Topgrading and Brandon Smart's Job Scorecard Connect with Will Humphreys: ·       LinkedIn ·       Instagram ·       Virtual Rockstar Instagram More About Will Humphreys: Will is a passionate entrepreneur, physical therapist, and dedicated family man. With over 26 years of experience, he has built multiple businesses, including Virtual Rockstar, which helps medical entrepreneurs thrive by outsourcing non-clinical tasks. Known for his humor, inspiring leadership, and drive to transform healthcare, Will focuses on empowering others to scale their impact while staying true to their purpose. Beyond business, he cherishes his wife and four sons, seeks adventure, and finds fulfillment in helping others succeed. Jane Sponsorship Information: Book a one-on-one demo here Mention the code LITZY1MO for a free month   Follow Dr. Karen Litzy on Social Media: Karen's Instagram Karen's LinkedIn   Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify SoundCloud Stitcher iHeart Radio

​Have you ever wondered what a massive, six-figure wholesale deal actually sounds like live on the phone? In part two of this high-octane episode, Brent Daniels pulls back the curtain and plays a real, unedited acquisition call from his team that resulted in locking up a house for $105,000, when it has an ARV of $325,000! Listen in as Brent dissects the power of active listening, exactly how to address Zillow "Zestimates" directly with sellers, and the right way to legally disclose your wholesale intentions without killing the deal. Plus, Brent drops the ultimate bare-bones marketing blueprint for beginners and delivers a powerful mindset check for anyone trying to build a business while going through personal hardships. Stop waiting for the perfect moment and start turning your daily conversations into massive contracts. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(0:51) The "Kind, Confident, Curious" mindset(4:55) Live call while navigating inherited properties(8:25) Pitching an as-is, problem-solving cash offer(11:10) Addressing Zillow estimates directly with sellers(15:04) Locking up a $325K ARV house for $105K(19:00) Legally disclosing you are not the end buyer(22:30) Overcoming personal setbacks through massive action(24:30) The ultimate $400/month beginner marketing budget(27:40) Leveraging transactional funding with agents(30:19) Why mass media marketing is a millionaire's game----------Resources:DealMachineTTP InsiderZillowWholesaling LaunchTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community  are endless, what are you waiting for?

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Kurt Farquhar. Television & Film Composer, Founder of Fall Crop Productions and True Music ProNotable Credits: The King of Queens, Girlfriends, The Parkers, Being Mary Jane, The Proud Family, The Neighborhood, Black LightningAwards: 10 BMI AwardsTenure: 38+ years in television Purpose of the Interview The purpose of this interview is to educate and inspire creatives, entrepreneurs, and professionals about longevity, adaptability, and wealth-building behind the scenes. Kurt Farquhar’s journey highlights how sustainable success comes from mastery of craft, relationship-building, and treating creativity as a business—not chasing visibility or fame. Rushion McDonald uses Kurt’s career as a blueprint for: Building mailbox money through residuals Staying relevant across decades of industry change Monetizing intellectual property Leveraging relationships to sustain opportunity Core Themes Discussed Longevity vs. “getting on” Behind-the-scenes success Residual income (“mailbox money”) Adaptability in changing industries Creative originality Relationship capital Diversifying income through ownership Treating art like a business Key Takeaways 1. Staying In Is Harder Than Getting In While many focus on breaking into the industry, Kurt emphasizes that lasting success requires constant reinvention. “The continuing it for the 30-plus years has been way harder than the getting in in the first.” Insight: Longevity requires discipline, humility, and evolution. 2. Behind-the-Scenes Roles Can Be More Sustainable Kurt chose composing over performing, allowing him to age into his career rather than age out of it. “In television and film… all I’ve got to say is John Williams is in his 90s and still composing.” Insight: Choose lanes that allow long-term relevance and recurring income. 3. Residual Income Is Real Wealth Rushion and Kurt discuss “mailbox money”—recurring payments from past work. “If you just had the mailbox money for King of Queens, you’d be fine.” Insight: True financial freedom comes from owning work that keeps paying. 4. Adaptability Is Non‑Negotiable Kurt has survived massive industry shifts—from analog tape to digital production—by embracing change. “Sustain that good idea, change it, polish it up, and mold it for the changing times.” Insight: Talent without adaptability becomes obsolete. 5. Originality Comes From Listening, Not Forcing a Style Kurt avoids creative stagnation by serving the story, not his ego. “I don’t come in every day trying to force the singular style I’ve done for 38 years.” Insight: Longevity depends on collaboration and humility. 6. Relationships Are Career Currency Kurt credits long-term success to consistently showing up for people—before they’re powerful. “If you only call someone once you read they’ve got something coming up, it’s already too late.” Insight: Relationships built without agenda produce lasting opportunity. 7. Saying “Yes” Creates Opportunity Kurt embraces what he calls the power of yes. “I figure I can say yes more than you and end up making more and doing better.” Insight: Opportunity favors those who remain open, prepared, and professional. 8. Ownership Multiplies Creativity Into Business Kurt built True Music Pro, a licensing library used across major networks and streaming platforms. “I realized companies were licensing more of my music than I was… so I built my own library.” Insight: Ownership turns talent into scalable income. Notable Quotes “The journey to stay in is harder than the journey to get in.” “Treat it like a business and it might treat you in kind.” “I do my job, I do it the best I can, and I move on to the next one.” “Character is character. Relationships matter.” “That success doesn’t happen by accident. It happens with care.” Overall Impact of the Interview This interview serves as a masterclass on creative longevity and wealth-building without celebrity dependency. Kurt Farquhar’s story reframes success as: Consistent excellence Relationship stewardship Business ownership Adaptability across generations It is especially powerful for: Creatives seeking sustainable careers Entrepreneurs building IP-based businesses Professionals navigating long-term relevance Anyone pursuing “quiet wealth” over public fame #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Kurt Farquhar. Television & Film Composer, Founder of Fall Crop Productions and True Music ProNotable Credits: The King of Queens, Girlfriends, The Parkers, Being Mary Jane, The Proud Family, The Neighborhood, Black LightningAwards: 10 BMI AwardsTenure: 38+ years in television Purpose of the Interview The purpose of this interview is to educate and inspire creatives, entrepreneurs, and professionals about longevity, adaptability, and wealth-building behind the scenes. Kurt Farquhar’s journey highlights how sustainable success comes from mastery of craft, relationship-building, and treating creativity as a business—not chasing visibility or fame. Rushion McDonald uses Kurt’s career as a blueprint for: Building mailbox money through residuals Staying relevant across decades of industry change Monetizing intellectual property Leveraging relationships to sustain opportunity Core Themes Discussed Longevity vs. “getting on” Behind-the-scenes success Residual income (“mailbox money”) Adaptability in changing industries Creative originality Relationship capital Diversifying income through ownership Treating art like a business Key Takeaways 1. Staying In Is Harder Than Getting In While many focus on breaking into the industry, Kurt emphasizes that lasting success requires constant reinvention. “The continuing it for the 30-plus years has been way harder than the getting in in the first.” Insight: Longevity requires discipline, humility, and evolution. 2. Behind-the-Scenes Roles Can Be More Sustainable Kurt chose composing over performing, allowing him to age into his career rather than age out of it. “In television and film… all I’ve got to say is John Williams is in his 90s and still composing.” Insight: Choose lanes that allow long-term relevance and recurring income. 3. Residual Income Is Real Wealth Rushion and Kurt discuss “mailbox money”—recurring payments from past work. “If you just had the mailbox money for King of Queens, you’d be fine.” Insight: True financial freedom comes from owning work that keeps paying. 4. Adaptability Is Non‑Negotiable Kurt has survived massive industry shifts—from analog tape to digital production—by embracing change. “Sustain that good idea, change it, polish it up, and mold it for the changing times.” Insight: Talent without adaptability becomes obsolete. 5. Originality Comes From Listening, Not Forcing a Style Kurt avoids creative stagnation by serving the story, not his ego. “I don’t come in every day trying to force the singular style I’ve done for 38 years.” Insight: Longevity depends on collaboration and humility. 6. Relationships Are Career Currency Kurt credits long-term success to consistently showing up for people—before they’re powerful. “If you only call someone once you read they’ve got something coming up, it’s already too late.” Insight: Relationships built without agenda produce lasting opportunity. 7. Saying “Yes” Creates Opportunity Kurt embraces what he calls the power of yes. “I figure I can say yes more than you and end up making more and doing better.” Insight: Opportunity favors those who remain open, prepared, and professional. 8. Ownership Multiplies Creativity Into Business Kurt built True Music Pro, a licensing library used across major networks and streaming platforms. “I realized companies were licensing more of my music than I was… so I built my own library.” Insight: Ownership turns talent into scalable income. Notable Quotes “The journey to stay in is harder than the journey to get in.” “Treat it like a business and it might treat you in kind.” “I do my job, I do it the best I can, and I move on to the next one.” “Character is character. Relationships matter.” “That success doesn’t happen by accident. It happens with care.” Overall Impact of the Interview This interview serves as a masterclass on creative longevity and wealth-building without celebrity dependency. Kurt Farquhar’s story reframes success as: Consistent excellence Relationship stewardship Business ownership Adaptability across generations It is especially powerful for: Creatives seeking sustainable careers Entrepreneurs building IP-based businesses Professionals navigating long-term relevance Anyone pursuing “quiet wealth” over public fame #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tim Mercer. Author of Bootstrap Millionaire and CFO of Cadence Ventures, Inc.:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tim Mercer. Author of Bootstrap Millionaire and CFO of Cadence Ventures, Inc.: