Podcasts about leveraging

#734 Want to turn LinkedIn into your best business-building tool? In this episode hosted by Brien Gearin, we're joined by Joe McKay, a LinkedIn expert and ghostwriter who helps online entrepreneurs scale their businesses from scratch using smart content strategies and authentic outreach. Joe shares how he transitioned from a government job in Australia to launching a thriving LinkedIn-based business in France — all while raising a young family. You'll learn why the best content isn't created, it's found in your daily work, how to overcome the fear of posting (a.k.a. FOPO), and how to use LinkedIn's features — from Premium to profile views — to drive real conversations and conversions. Joe also breaks down the three types of content every business owner should post, what not to do when prospecting, and why consistency and being a real human beat going viral every time! (Original Air Date - 5/15/25) What we discuss with Joe: + Why LinkedIn beats other platforms + Overcoming FOPO (fear of posting) + Finding vs. creating content + Three essential post types + How to prospect without spamming + Using LinkedIn Premium effectively + Writing strong hooks and captions + Why virality isn't the goal + Leveraging profile views for outreach + Balancing consistency and strategy Thank you, Joe! Join Joe's weekly newsletter, ⁠Solo Success School⁠. Follow Joe on ⁠LinkedIn⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jenn and Chris dive deep into the essentials of structuring your business for long-term success and generational wealth. They discuss the differences between sole proprietorship and incorporation, the importance of separating personal and business assets, and how to make strategic decisions as your business grows. The conversation also explores the power of permanent insurance, the concept of infinite banking, and practical ways to leverage your corporation for investments and family legacy.   Key Topics & Takeaways Sole Proprietor vs. Corporation: Why and when to incorporate your business. Asset protection and tax advantages of incorporation. Real-life examples of transitioning from sole proprietor to corporation. Retained Earnings & Tax Strategy: How to keep more of what you earn. The impact of retained earnings on business decisions. When it makes sense to incorporate based on your business income and growth plans. Permanent Insurance & Infinite Banking: The difference between term and permanent insurance. How permanent insurance can be used as an investment vehicle. The basics of infinite banking and how it allows you to "be your own bank." Using insurance policies to build generational wealth and provide for your family. Practical Business Tips: The importance of knowing your numbers and tracking expenses. Structuring your company for income sharing and tax efficiency (e.g., board of directors, family involvement). Leveraging corporate investments, holding companies, and non-registered accounts. Legacy & Family Planning: Estate planning, wills, and passing on assets like family cottages. Teaching financial literacy and wealth-building to the next generation.   Let's dive in! Thank you for joining us today. If you could rate, review & subscribe, it would mean the world to me! While you're at it, take a screenshot and tag me @jennpike to share on Instagram – I'll re-share that baby out to the community & once a month I'll be doing a draw from those re-shares and send the winner something special! Click here to listen: Apple Podcasts – CLICK HERESpotify – CLICK HERE Free Resources: Free Perimenopause Support Guide | jennpike.com/perimenopausesupport Free Blood Work Guide | jennpike.com/bloodworkguide The Simplicity Sessions Podcast | jennpike.com/podcast Get 20% on thewalkingpad.com using code "JENNPIKE20" Get discounts at happybumco.com using code "JENNPIKE" *code doesn't apply with Black Friday sale* Programs: Ignite: Your 8-Week Body Transformation Program | https://jennpike.com/ignite The Peri & Menopause Project  - Join the Waitlist | jennpike.com/theperimenopauseproject Synced Virtual Fitness Studio | jennpike.com/synced Services: Work With Jenn | https://jennpike.com/work-with-jenn/ Functional Testing | jennpike.com/testing-packages Business Mentorship | The Audacious Woman Mentorship:  jennpike.com/theaudaciouswoman Connect with Jenn: Instagram | @jennpike Facebook | @thesimplicityproject YouTube | Simplicity TV Website | The Simplicity Project Inc. Connect with Chris: Instagram | @chrisborsellino Finance Discovery Session | Book Here Have a question? Send it over to hello@jennpike.com and I'll do my best to share helpful insights, thoughts and advice.

How do the latest breakthroughs in science reshape the way we approach selling? David Hoffeld, renowned sales thought leader and author of "The Science of Selling," joins Mark Hunter to dig deep into the true mechanics of the buying process.  Drawing from tens of thousands of peer-reviewed studies in behavioral economics, psychology, and neuroscience, David reveals why the fundamentals of how our brains make buying decisions have never changed, even as the world of sales keeps evolving. This episode tackles the pivotal question: what really makes buyers say yes, and how can salespeople guide customers with confidence, integrity, and lasting impact? If you want to better serve your customers and gain a critical edge in competitive markets, don't miss this episode.

In this special coaching sit-down, I hit pause on tactics and deals and go deep into the mental game of real estate investing—the part that actually determines whether you ever hit your income goals, leave your W-2, or build the life you keep saying you want.     I walk our community through practical mindset work: scripting your perfect day and perfect year, shifting from reaction to creation, removing distractions, and getting brutally honest about where you are vs. where you say you want to be. We talk about vision, exposure, coaching, accountability, and belief, and I share personal stories from rebuilding after 2008 to helping my son Nick rewire his thinking after his accident to show you exactly how this work looks in real life.     You'll hear live questions from our group about negative self-talk, self-sabotage, overwhelm, and balance while juggling a W-2, and we break those down into clear, simple action steps you can implement this week.    If you're serious about scaling your real estate business, leaving your job, or just getting unstuck, this episode will help you build the mindset, habits, and environment that make the deals, the 3 Paydays®, and the lifestyle inevitable.    Key Talking Points of the Episode   00:00 Introduction 02:17 The importance of reviewing your vision daily 03:12 Do you have your perfect day/week/year scripted? 04:00 The "drunk monkey" and the biggest stumbling block 05:02 The real test of mindset: not when things are easy, but when things get tough 06:31 What is your biggest risk of 2026? 07:26 The "reaction" vs "creation" exercise 09:57 Should mindset be in your schedule? 11:40 Exposure & who you get around in 2026 13:17 Leveraging the power of community to make the connections you need 14:36 Visualizing your future: what does life look like a year from now? 15:39 Mindset coach & reframing limiting beliefs 16:45 Be brutally honest about where you are (and be okay with it) 17:55 The importance of learning to own your journey and future 19:18 Don't take advice from the average; look at their results 21:30 Should you follow the right coach 100%? 22:18 The "game of tennis" with your coach 24:24 Overcoming your recurring negative thoughts 25:24 Solution: script, record & loop your perfect future 26:48 Descriptive but not restrictive: get deep and don't hesitate 29:55 How the start of your day will impact your success 32:25 The philosophy behind "the action creates the belief" 35:20 The $321K check and visual anchors 37:05 Jim Carrey's $10M check story 38:32 Navigating challenges between balancing business and a W-2 40:13 CEO exercise: if you can only do 3 things 44:30 Mindset work takes longer than scripts   Quotables   "Your biggest risk in my opinion of not achieving your goals in '26 is not getting rid of distractions."   "It's easier to act your way into a new belief than it is to believe your way into a new action."   "If someone is where you want to be, and they give you advice, should you do it 100%… even when you don't feel like it?"   Links   QLS 4.0 - Use coupon code for 50% off https://smartrealestatecoach.com/qls Coupon code: pod   Apprentice Program https://3paydaysapprentice.com Coupon code: Podcast   Masterclass https://smartrealestatecoach.com/masterspodcast   3 Paydays Books https://3paydaysbooks.com/podcast   Strategy Session https://smartrealestatecoach.com/actionpodcast   Partners https://smartrealestatecoach.com/podcastresources

Paula Allen, founder of Services For You, an online business management company that helps entrepreneurs and small businesses scale smartly through strategic planning, streamlined systems, and expert team support.Through her strategy sessions, tech solutions, VA agency services, and trusted resources, Paula empowers her clients to focus on doing the right things at the right time so they can grow sustainably without losing control.Now, Paula's journey of building a stable, thriving business while creating the freedom to enjoy her growing family demonstrates that success is about designing life on your own terms.And while she continues to refine her approach to scalability, she remains deeply committed to helping others delegate confidently and build businesses that truly work for them.Here's where to find more:Website: https://services-foryou.comSocial Media Links:FB Personal: https://www.facebook.com/paulaallenforyouFB Business: https://www.facebook.com/paulaallenservicesforyouLinkedIn: https://www.linkedin.com/in/paula-allen-services-for-youInstagram: https://www.instagram.com/impaulaallen________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Amanda Watts helps service professionals stop doing the work and start advising around it. Through her company, The Business Advisor Academy, she helps advisors, consultants, accountants, and CFOs escape the time-for-money trap and build lean, profitable, and scalable businesses. Her approach turns expertise into structured, high-value offers that attract premium clients, command premium prices, and create the freedom to focus on strategy and growth. With her Scalable Six™ framework, Amanda teaches clients to design businesses built for freedom, not just revenue. Her 500:200:10 model — £500K in revenue, £200K take-home, and 10 hours per week of client delivery — proves that success comes from systems, not stress. Every element — from positioning and pricing to promotion — works together like a finely tuned engine to maximize profit and independence. Amanda is also the host of The Business Advisor Podcast and author of the forthcoming book Built for Freedom, sharing stories and strategies from entrepreneurs who've designed businesses that serve their lives — not the other way around. During the show we discuss: The inspiration behind helping service professionals shift from doing the work to advising on it. The philosophy behind building a business that's truly Built for Freedom. Turning expertise into structured, high-value, scalable offers. How the Scalable Six™ framework creates freedom-first businesses. Defining ideal positioning that connects emotionally and commands premium pricing. Why positioning and pricing are critical in crowded markets—and where most get it wrong. Productizing and packaging expertise for repeatable, scalable success. Leveraging intellectual property to create long-term impact and authority. Designing a business that serves your life—not the other way around. Resources: https://amandacwatts.com/  businessadvisoracademy.com

#733 What if the biggest thing holding your business back isn't strategy or execution — but the identity you're operating from? In this episode, host Brien Gearin sits down with Cassie Shea, founder of The Possibility Investor, to unpack what it really means to iterate with your identity as a business owner. Cassie shares how her journey from running a $14M company at 28 to logging 3,500+ coaching hours shaped her core framework: Desire → Deserving → Decisions — starting with the deceptively hard question, “What do you want?” Together, they explore why so many entrepreneurs hit an invisible “deserve ceiling,” how proving energy can quietly drive (and drain) growth, and how constraints — like health, seasons of life, or boredom — can become the catalyst for smarter, more sustainable business evolution. Cassie also previews her free 3D Assessment and where listeners can connect with her as she launches The Possibility Investor! What we discuss with Cassie: + Identity-driven business growth + Iterating with your identity + Desire → Deserving → Decisions framework + The “deserve ceiling” + Proving vs. creating + Boredom as a signal + Constraints fuel creativity + Building beyond scarcity + Frameworks over hustle Thank you, Cassie! Follow Cassie on LinkedIn. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Staying in business for decades requires more than machines, processes, and good customers.In this episode of Machine Shop Mastery, I sit down with Bonnie and Ken Kuhn of Kuhn Tool, a multi-generation, family-owned shop in northwest Pennsylvania that has quietly endured for more than six decades. What makes this conversation special isn't just the longevity of the business, but the way Bonnie and Ken have built it together. From surviving offshoring waves and major customer losses to steadily growing from a handful of employees into a thriving operation, their story is rooted in flexibility, trust, and an unwavering commitment to people. They share how niching down, staying conservative with growth, and protecting employees through uncertain times helped them build a resilient company. We talk deeply about culture and what it really takes to create a workplace where people want to stay until retirement. Bonnie and Ken explain why respect, kindness, and genuine relationships aren't soft ideas, but strategic advantages in a demanding industry. Their stories about employee loyalty, family involvement, and moments of personal hardship reveal the human side of leadership that often gets overlooked. This episode is a powerful reminder that long-term success in manufacturing isn't driven solely by machines or technology. It's built through steady decisions, adaptability, and leaders who understand that people are not tools, they're the business. You will want to hear this episode if you are interested in... (0:00) Ken reflects on flexibility as a core requirement for small businesses (3:11) The origins of Kuhn Tool and its evolution into a highly specialized job shop (5:22) How Factur can help you fill your sales pipeline (6:30) A snapshot of the business today, including services, capabilities, and team size (9:16) What it takes to operate in a low-volume, high-mix, high-precision environment (12:10) Why niching down became a critical strategic decision (15:03) Surviving offshoring and losing major customers during industry downturns (17:59) How cold calling from the Thomas Register helped rebuild the business (22:07) The importance of being proactive instead of waiting for work to return (25:42) What it takes to build a company where people want to retire (28:13) Why respect is the foundation of long-term employee retention (28:55) Hiring challenges and using social media and referrals to attract talent (30:32) Why we love SMW Autoblok for workholding  (31:43) How technology investments replaced hard-to-find toolmaker skills (33:55) Early adoption of five-axis machining and why it paid off (38:05) Leveraging waterjet technology to improve flexibility and resilience (42:23) Meaningful moments that define ownership beyond profits (44:57) Bonnie's powerful story about returning to the shop after COVID (47:54) The role of NTMA and peer groups in leadership development (52:12) Why community and shared learning matter for small business owners (55:23) Embracing technology, including AI, as just another leadership tool (59:19) Why you should head to the 2026 IMTS Exhibitor Workshop  Resources & People Mentioned Get a free custom report from Factur at Facturmfg.com/chips Why we love SMW Autoblok for workholding  Why you should head to the 2026 IMTS Exhibitor Workshop  Connect with Bonnie and Ken Kuhn Kuhn Tool & Die Connect with Bonnie on LinkedIn Connect with Ken on LinkedIn  Connect With Machine Shop Mastery The website LinkedIn YouTube Instagram Subscribe to Machine Shop Mastery on Apple, Spotify Audio Production by PODCAST FAST TRACK

*Previously aired episode* Amanda Cruise and Ash Patel talk with Casey Mericle about his innovative approach to commercial real estate investing through creative financing. Mericle shares his strategy of acquiring properties at higher prices in exchange for favorable seller financing terms, which he then leverages by moving the mortgages to other value-add properties. He explains how he structures deals to solve multiple parties' problems simultaneously, particularly in helping 1031 exchange investors find temporary parking spots for their capital. The conversation provides detailed insights into using options, navigating seller financing, and creating win-win scenarios in today's high-interest-rate environment. Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/  Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Kim Daly is the Founder of The Daly Coach, where she helps aspiring entrepreneurs achieve financial freedom through franchising. With over two decades of experience, she has placed more people into franchises than nearly any consultant nationwide, built a seven-figure consulting business, and coaches owners on mindset and scalable growth strategies. Kim is best known for her belief that franchising is the fastest path to wealth, and for creating the Freedom Formula and mindset coaching academy, The Zee Suite. In this episode… Building real wealth often requires taking significant risks or spending years in trial and error. However, there may be an opportunity to accelerate the learning process while still acquiring something genuinely valuable and flexible. Could franchising be one of the most overlooked routes to financial freedom? According to Kim Daly, a veteran guide for aspiring business owners, the answer is yes. She explains that franchising allows people to buy into proven systems, established brands, and ongoing support instead of starting from scratch and guessing their way forward. The real power comes from combining predictable cash flow with long-term equity, giving entrepreneurs both money now and options later. In this episode of The Same Day Podcast, Yoni Schmidt is joined by Kim Daly, Founder of The Daly Coach, to discuss how franchising can be the fastest path to wealth and freedom. They break down why royalties aren't a drawback when the value is clear, how franchising fits into a savvy investment portfolio, and what most people misunderstand about business ownership. Kim also shares advice on how to explore franchising the right way, even while keeping a full-time job.

Anna Brakefield's story begins on her family's cotton farm in North Alabama, where she grew up surrounded by the rhythms of agriculture and the values of hard work, stewardship, and tradition.Her father, Mark Yeager, instilled in her a deep appreciation for the land and the premium cotton it produced—lessons that would later inspire a business built on craftsmanship and sustainability.After earning a degree in graphic design and marketing from Auburn University, Anna pursued a career in advertising in New York and Nashville. Though she thrived in the corporate world, her roots kept calling her back home, planting the seed for what would become Red Land Cotton.In 2016, Anna and her father launched Red Land Cotton with a mission to bring American-made, farm-to-home textiles to market. Armed with her marketing expertise and a passion for storytelling, she shaped the company's identity, ensuring that each product—crafted from the cotton grown on their farm—embodied quality, authenticity, and Southern heritage.As Red Land Cotton continues to flourish, Anna balances entrepreneurship with family life, finding inspiration in the land that started it all. Her journey is a testament to the power of honoring one's roots while embracing the possibilities of growth and innovation.In This Conversation We Discuss:[00:00] Intro[00:39] Sponsor: Taboola[02:24] Building new ventures from existing resources[05:08] Turning constraints into strategic clarity[07:25] Sponsor: Next Insurance[08:38] Validating demand while building in public[10:21] Callouts[10:32] Blogging company journey for early engagement[12:03] Teasing progress to convert followers into buyers[13:48] Meeting customers where they are[17:15] Experimenting with traditional advertising[20:10] Sponsor: Electric Eye[21:19] Sponsor: Freight Fright[23:22] Investing in skills when hiring isn't an option[25:18] Balancing creativity with marketing strategy[26:57] Matching products to the right channels[28:46] Leveraging cross-channel marketing effectively[30:09] Leading with purpose beyond just making moneyResources:Subscribe to Honest Ecommerce on YoutubeLuxury American-Made Bedding & Towels redlandcotton.com/Follow Anna Brakefield linkedin.com/in/anna-brakefield-94389734Reach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this insightful episode of the Developing the Leader Within Podcast, we close out the year with an inspiring conversation featuring Guillermo Diaz Jr., founder and CEO of Connectado, Inc. Guillermo shares his remarkable journey from a Navy veteran to a technology leader, emphasizing the importance of leveraging information technology as a strategic enabler in today's rapidly evolving corporate landscape.You will learn the following:1. The significance of cultural intelligence in leadership and its impact on technology adoption. 09:552. Strategies for shifting the perception of IT from a support function to a strategic partner in business. 14:103. How leaders can foster a culture of innovation and upskill their teams to leverage modern technology effectively. 18:364. The importance of balancing speed and responsibility in the age of AI and data analytics. 22:165. Key leadership behaviors that will differentiate successful organizations in the digital era. 25:56To get in contact with Guillermo: LinkedIn: https://www.linkedin.com/in/guillermo-diaz-jr/Website: ⁠⁠https://conectado.com/LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/conectado_incThis episode is sponsored by   Fantail Services  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.fantailservices.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our podcast is sponsored by   The Global Trends MagazineWebsite: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gc-bl.org/global-trends⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Outlier Project   Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://theoutlierproject.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ascend MeditationsWebsite: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.ascendmeditations.app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Chop AiWebsite: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.chopai.app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Make sure to Catch us streaming on Roku and Amazon Fire TV on the Purpose Place Network.Also catch our Exclusive Members only content “Going Deeper Within” on the Lions Guide Academy.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.lionsguide.com/gdw⁠⁠⁠⁠⁠

President Trump is using his position to access sporting events across the country and embed himself with teams and fans. And he's leveraging sports and American sports culture to build up and amplify his political brand. NPR's Tamara Keith speak with Christine Brennan, a longtime sports columnist and author, about the president and the significance of his strong ties to sports.For sponsor-free episodes of Consider This, sign up for Consider This+ via Apple Podcasts or at plus.npr.org. Email us at considerthis@npr.org.This episode was produced by Jeffrey Pierre and Henry Larson. It was edited by Sarah Robbins, Dana Farrington and Rebekah Metzler. Our executive producer is Sami Yenigun.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Welcome to another thought-provoking episode of Build a Better Agency! In this episode, host Drew McLellan welcomes Greg Star, founder of Driven Branding and former CEO of Carvertize, to explore how agency leaders can leverage LinkedIn to build stronger, more authentic personal brands. If you've ever wondered why your company's LinkedIn page isn't gaining traction or how you can make your own profile stand out in a sea of sameness, this conversation is packed with fresh perspectives and actionable strategies. Drew McLellan and Greg Star dig deep into the "why" behind personal branding, revealing why executives and business owners should take the reins of their LinkedIn presence—rather than delegating to teams or relying on generic company posts. From sharing compelling origin stories to posting weekly updates and engaging thoughtfully with comments, Greg Star outlines what kind of content builds trust, authenticity, and ultimately, business opportunities. They discuss how true engagement emerges when you blend professional expertise with genuine connection—without veering into "cringe" territory or oversharing. You'll also get an inside look at Greg Star's journey from manually creating buzz for his own business on LinkedIn to developing AI-powered tools that help introverted or time-strapped leaders tell their stories effectively. Hear practical tips for building consistency, making each post matter, and handling the inevitable engagement that follows. Plus, find out why starting now—no matter how long you've waited—is the key to momentum.   This episode is a must-listen for agency owners, executives, and anyone ready to move beyond passive lurking and intentional yet inauthentic posting. By the end, you'll be inspired to up your LinkedIn game, share your unique "why," and embrace consistency as the secret weapon to becoming a more visible and trusted leader in today's crowded agency landscape.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Leveraging LinkedIn for authentic personal branding   Why agency owners' voices outperform company pages on LinkedIn The power of consistency over perfection in building reputation Balancing professional storytelling with vulnerability (without getting "cringe") Using origin stories and the "why" to foster connections How AI tools can assist—without replacing—the human touch Simple engagement tactics to grow trust and visibility

#729 What if a simple wedding handkerchief could unlock your path to financial freedom? In this episode hosted by Kirsten Tyrrel, Steve Chou, founder of Bumblebee Linens and MyWifeQuitHerJob.com, shares how he turned a niche e-commerce idea into a thriving seven-figure business — allowing his wife to quit her job and stay home with their kids. Steve walks us through his journey from side hustle to full-time success, the challenges of staying family-focused while scaling, and the pitfalls of chasing growth for growth's sake. We also dive into his strategies for standing out in saturated markets, building a personal brand, navigating shifting ad platforms, and staying ahead of changes like tariffs and AI disruption. Whether you're just starting out or looking to grow an online store sustainably, Steve's no-fluff advice will inspire and ground you! (Original Air Date - 5/13/25) What we discuss with Steve: + Turning handkerchiefs into seven figures + Balancing business growth with family + Lessons from 18 years in e-commerce + Avoiding the “growth for growth's sake” trap + Why dropshipping isn't sustainable + Building resilience against tariffs + Personalization as a competitive edge + The future of SEO and social media + Leveraging influencers and UGC + Staying focused in the AI era Thank you, Steve! Check out MyWifeQuitHerJob at ⁠MyWifeQuitHerJob.com⁠. Check out Profitable Online Store at ⁠ProfitableOnlineStore.com⁠. Check out Profitable Audience at ⁠ProfitableAudience.com⁠. Follow Steve on ⁠YouTube⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

 A year-end recap is more than a highlight reel—it's a practical reset. In this New Year episode, Trace Blackmore walks through 2025 using a "12 Days of the Scaling Up Nation" format, tying together performance, community growth, listener engagement, and the sponsor support that keeps the podcast and its companion tools available at no cost.   Year-end by the numbers   Trace explains how he used to track every stat closely—and how that shifted into an unhealthy measure of self-worth—so the team now uses numbers as feedback, not validation. He notes the show released 56 brand-new episodes in 2025 (including the additional releases during Industrial Water Week) and explains why the data still matters: it helps confirm what the community is using, such as discussion guides and other tools, and what needs to be improved.  Most-downloaded episodes and what listeners leaned into  Trace shares the three most-downloaded episodes of 2025:  Episode 405 — cooling water innovation using treated wastewater  Episode 418 — maleic acid (with Mike Standish)  Episode 424 — chlorine dioxide (the most downloaded episode of the year)  Engagement that keeps learning moving  The episode highlights growth in the Scaling Up Nation across newsletter subscriptions, discussion guide downloads, and an expanding LinkedIn community.   Recognition, partners, and momentum into 2026  Trace acknowledges milestones including AWT naming Scaling Up H2O the official podcast of the Association of Water Technologies, and he thanks the sponsors who make the podcast's free content possible—19 sponsoring partners in 2025. The episode closes with a direct invitation for listeners to share what they want to learn next, who they want interviewed, and what stories could help the industry keep "raising the bar."  Listen to the full conversation above. Explore related episodes below.   Stay engaged, keep learning, and continue scaling up your knowledge!    Timestamps  02:50 — Show open and New Year framing: a reset point for leaders and operators heading into 2026  03:10 — Why the retrospective exists: improve the next year and celebrate what the Scaling Up Nation achieved together  05:00 — The format revealed: "12 days" of highlights built from what happened in 2025  08:40 — The final 2025 "Water You Know" question: hydroxide ion formula—and the answer reveal  16:30 — The top three downloaded episodes of 2025  29:00 — Signature segments and field lessons: community participation, Detective H2O, and "quicker is not better    Quotes "Slow is smooth and smooth is fast." "It's not going to take somebody's job away because of AI, but somebody who knows AI or is familiar with AI over somebody that is not familiar with it and refuses anything with AI, that person will probably take that other person's job." "Lift others as you rise."    Connect with Scaling UP! H2O  Submit a show idea: Submit a Show Idea  LinkedIn: in/traceblackmore/  YouTube: @ScalingUpH2O Scaling UP! H2O Resources Mentioned  AWT (Association of Water Technologies)  Scaling UP! H2O Academy video courses  Submit a Show Idea  The Rising Tide Mastermind 405 Cooling Water Innovation: Harnessing Wastewater for Sustainability  418 Maleic Acid-Based Corrosion Inhibitors: Expanding the Water Treatment Toolbox with Mike Standish  424 Chlorine Dioxide Insights with Greg Simpson  420 Tapping Into Tech: How Ben Frieders Uses AI to Elevate Water Treatment Marketing   422 Inside the Association of Water Technologies with John Caloritis  423 Pushing the Boundaries: Jacob Deak on Innovating Water Treatment Systems   446 Leveraging the Culture Index for Business Success with Danielle Scimeca and Conor Parrish   447 Unlocking Team Potential with Culture Index with Randi Fargen  179 Another One that Teaches Us to Communicate Better with Others    Water You Know with James McDonald Question: What is the molecular formula for hydroxide ion?     2025 Events for Water Professionals  Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.     

What if the key to scaling your real estate career wasn't selling more—but letting go? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Jonathan Lickstein, the award-winning COO of one of the nation's fastest-growing independent brokerages. From launching his career unexpectedly in Honduras to leading a 5,000-agent operation across six states, Jonathan reveals how he uses cutting-edge AI, strong culture, and deep mentorship to scale operations, without losing the human touch. Jonathan dives deep into how brokers can truly support agents in today's competitive market, why building relationships is more important than ever, and the powerful moment that made Jonathan realize he needed to let go in order to grow. Whether you're a solo agent, team leader, or managing broker, this episode offers a blueprint for sustainable growth, tech integration, and authentic leadership. Ready to level up your real estate career? Share this episode with a fellow agent, leave a review, and follow the Real Estate Excellence Podcast for more insider strategies from the industry's best.   Highlights: 00:00 – 07:04 From Georgia Tech to Honduras Career detour from engineering to real estate Building the largest property network on Roatan Selling million dollar homes at 19 The power of bilingual networking Returning to the US market with experience 07:05 – 14:01 Rebuilding in Florida with Relationships Restarting a business with zero clients Youth sports as a referral engine Using branded email for subtle marketing Getting 6 million in sales from one connection Leveraging everyday conversations 14:02 – 24:25 Winning with AI and Building Broker Efficiency How the brokerage won Inman's AI award Using AI to automate compliance and contracts Creating a GPT powered broker avatar Saving agents hours of manual entry Voice activated contract creation system 24:26 – 33:59 The Power of Letting Go to Scale The game changing moment on a baseball field Why delegation is critical for brokers Replacing yourself without losing culture Empowering your team to lead Avoiding burnout as a growing company 34:00 – 45:13 What Makes a Great Brokerage and How to Choose Red flags in bad broker leadership Why 100 percent commission isn't everything The importance of real support not just tools How brokers should evaluate their own value Questions every agent should ask before switching 45:14 – 59:50 Retention and Growth with Real Tech and Mentorship New agent mentoring that actually works Creating mastermind groups for real learning Using friends lists to maintain past clients Leveraging social media meaningfully The real reason agents stay or leave   Quotes: "This business is driven by relationships. AI should free you to build more of them—not replace them." – Jonathan Lickstein  "If I'm in line at a grocery store, by the time we leave, you'll know who I am, what I do, and how to get ahold of me." – Jonathan Lickstein "Support is the number one thing an agent should be looking for—not training, not branding, but support." – Jonathan Lickstein "There's no such thing as a past client—just someone you haven't reconnected with yet." – Jonathan Lickstein   To contact Jonathan Lickstein, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, and TikTok.   Connect with Jonathan Lickstein! Website: http://www.jonathanlickstein.com Instagram: https://www.instagram.com/thebrokerlick Facebook: https://www.facebook.com/jonathan.lickstein LinkedIn: https://www.linkedin.com/in/jonathanlickstein/   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence ##JonathanLickstein #RealEstatePodcast #NicheMarketing #AIInRealEstate #RealEstateTips #ContentMarketing #LuxuryHomes #EquestrianLifestyle #PropertyInvesting #NewAgentAdvice #SocialMediaForRealtors #RealEstateStrategy #FloridaRealEstate #HorseProperties #LuxuryListingAgent

On this episode of the Jered William's show the hosts 9 strategies for rapidly growing a plumbing business. The first is implementing a simple membership program with benefits like discounts and priority scheduling. Next, they cover optimizing pricing and developing a comprehensive price book, focusing on margin-based pricing to hit desired profit targets. Leveraging business management software like ServiceTitan is highlighted as crucial for streamlining operations and gaining data-driven insights. Improving technicians' billable efficiency, utilizing upsells/downsells/cross-sells, and streamlining processes emerged as other key topics. Incentivizing technicians through commission structures, enhancing the customer experience, and continuously seeking improvement and guidance were also discussed as important drivers of fast, profitable growth. Overall, the conversation centered around optimizing the entire business model to maximize profitability rather than just chasing top-line revenue.

This episode features Naomi Titleman meeting with Glain Roberts-McCabe, Founder & President of The Roundtable Inc.  They dive deep into high-potential talent research, exploring what engages top performers and what causes them to burn out. This episode features insights from Roundtable's latest research on high-potential leaders.Key discussion topics include:Defining High Potentials:Balance between driving results and maintaining cultural alignmentCore motivational drivers: helping others, excelling, adaptabilityBehavioral expectations vs. underlying motivational energyWhat Engages High Potentials:Clarity: Clear priorities and understanding of goalsTransparency: Honest career conversations and realistic expectations Quality career discussions: Beyond linear promotion pathsCross-functional opportunities:Leveraging adaptive strengths across organizationMajor Barriers & Burnout Risks:Firefighting mode: 45% of respondents stuck in reactive workUnclear priorities: Moving goalposts without contextResource constraints: Ambitious targets without adequate supportDevelopment crowding: Operational demands overshadowing growth opportunitiesEvolving Leadership Requirements:Strategic thinking: Increased emphasis on forward-thinking capabilitiesTechnical depth: Leaders need subject matter expertise, not just general managementCooperation: Willingness to trade individual agendas for organizational benefitYou can learn more about the research here:https://goroundtable.com/the-2026-roundtable-report-on-high-potential-leaders/And follow Glain on LinkedIn here:https://www.linkedin.com/in/glain/Don't forget …To sign up for our monthly newsletter foHRsight at http://www.futurefohrward.com/subscribe.Follow us on LinkedIn:Mark - www.linkedin.com/in/markedgarhr/Naomi - www.linkedin.com/in/naomititlemancolla/future foHRward - www.linkedin.com/company/future-fohrward/And on Instagram - www.instagram.com/futurefohrward/Support the show

AI isn't just a buzzword—it's changing the legal landscape right now.But what does that mean for solos, small firms, and the future of legal practice? If you're a family lawyer (or any lawyer who wants to thrive in the age of AI), this episode will surprise you with practical, actionable insights.In this episode, Carolyn Elefant, founder of the Law Offices of Carolyn Elefant and myshingle.com, reveals how solo and small firm lawyers can harness AI to transform their law practices, streamline operations, and stay competitive—without needing to code or become a tech guru.You'll discover…The single mindset shift that makes AI adoption easy for even the most tech-averse attorneysA clever method to “train” AI so it actually understands your firm's language and processesWhy AI might help you escape the billable hour grind—and what that means for your revenue modelThe #1 mistake lawyers make with AI (and why it could land you in hot water)Simple automations you can set up to finally take control of email overload and daily busywork

Hire Yourself Podcast with Pete GilfillanAgeism is real, and it's accelerating. In this reuploaded episode, Pete breaks down how executives in their late 40s, 50s, and 60s can protect themselves from being pushed out of corporate life before they're ready. With layoffs rising, loyalty disappearing, and older leaders being overlooked or replaced, Pete outlines eight practical steps to stay relevant, protect your income, and build long-term security.In this episode, Pete discusses:Acknowledging ageism as a real threat Ageism is growing across industries. Recognizing the bias early helps you prepare and take strategic action before it impacts your career.Modernizing your resume and online presence Showcasing recent accomplishments, updated skills, and new certifications helps counter the perception that older executives aren't up to date.Continuing to build and demonstrate leadership Senior-level leaders bring decades of experience. Highlighting decision-making skills, innovation, and cross-generational leadership reinforces your value.Leveraging your network and building mentorship Strong professional relationships increase your visibility, create opportunities, and help validate your expertise.Upskilling and reskilling to stay relevant Staying current with technology, AI, data, and new systems demonstrates adaptability and commitment to growth.Leading multi-generational teams Showing strength in mentoring younger talent and collaborating across age groups helps counter age-based assumptions.Creating a Plan B through business ownership Real estate, consulting, and especially semi-absentee franchise ownership can help create income security when corporate roles disappear.Advocating for yourself in the workplace Communicating your value and maintaining visibility helps reduce the impact of bias, even in environments where ageism is never openly acknowledged.Key Takeaways:Ageism is real, rising, and impacting executives earlier than ever.Fifty percent of corporate executives over 50 are pushed out before they are ready.Only ten percent of those who get pushed out earn the same or more in their next role.You must protect yourself before ageism hits, not after.Building income security outside of corporate — especially through semi-absentee franchise ownership — creates real stability and control.A side business gives you a runway, a pivot point, and a safety net when corporate life shifts unexpectedly.“Ageism is unavoidable, but being unprepared is optional. Build something on the side so you're never caught flat footed.” — Pete GilfillanCONNECT WITH PETE GILFILLAN:

As 2025 winds down and the summer holidays approach, Jesse invites you to pause, reflect, and intentionally design the year ahead. In this solo episode, Jesse walks you through a powerful, forward-focused review to help you set clear goals, close open loops, and define what success looks like for you in 2026.Whether you're enjoying downtime or making the most of the financial opportunity this season offers, this episode is your invitation to recharge, realign, and reset. With practical exercises and thoughtful prompts, Jesse helps you move beyond default thinking and build your ideal lifestyle dental practice - one that reflects your vision, values, and version of success.In this episode:[00:00] The importance of rest, reflection, and resetting at year's end[00:29] A forward-focused review: Gratitude, pride, and personal wins[02:56] Learning from challenges: Growth through adversity[03:35] Clearing mental clutter: The power of closing open loops[04:35] Vision casting: Defining your ideal 2026 from the future[05:09] What is a lifestyle business - and how do you build one?[06:26] Leveraging time: Do more, do less, eliminate[07:13] Half-time reset: Strategic planning for the rest of the financial year[08:01] Resetting revenue, profit, and patient metrics[08:55] Elevating team performance and the patient experience[09:12] Attracting ideal patients through better marketing[09:26] Reimagining your role and ideal lifestyle for 2026[09:53] Designing a business you love - not one you learn to resent.Join the free Savvy Dentist Facebook GroupFollow Dr Jesse Green on LinkedInVisit Savvy Dentist websiteMentioned in this episode:Transformational Training for Dental Practice TeamsIf you want to grow your practice, you need a high-performing team - but training takes time, effort, and resources you often don't have. That's why we created the Savvy Dentist Team Training Bundle - a 12-month program packed with five powerful courses, including our Practice Manager Masterclass, Front Desk All Stars, Hygiene & Therapy Heroes, Treatment Coordinator Training, and the Million Dollar Dentist course. Each course is delivered live via Zoom, and you'll also get access to past recordings, so you can onboard new team members anytime without starting from scratch. Want to scale your practice and build a winning team? Click on the link and join the waitlist. Team Training Bundle Sept 25

If you would like to learn more about the resources Mona has available, including support groups, and the Neurodiverse Love Conversation Cards and Workbook you can check out her website here.Many couples Paul Micallef works with experience conflict due to differing emotional styles and unmet emotional needs.These types of emotional misunderstandings can leave us feeling alone, unseen, unheard, unvalued.So how can we reconnect, and bridge the gap, and increase the level of emotional intimacy?During this episode from the 2025 Neurodiverse Love Conference, Paul will address:​How to effectively communicate your emotional needs.​How to deal with a partner who is uncomfortable expressing emotion.​How to avoid common traps that lead your partner to shutdown and withdraw.Paul is an autistic life coach, speaker, facilitator, and trainer, with a passion for neurodiversity and emotional intelligence. Leveraging his own lived experience, as well as insights gained from many years working with the autistic community, Paul seeks to promote emotional and psychological safety by bridging the empathy gap between mainstream and neurodivergent culture.Since discovering his own autism at the age of 30, Paul has worked in a variety of mentoring and educational roles helping parents, students, and teachers, to understand the ‘human side' of autism.His YouTube channel, Autism From The Inside, has over 400,000 subscribers, and his annual online Lived Experience Autism Summit brings dozens of actually autistic speakers to a global audience.You can learn more about Paul here.

You're not selling them DOWN—you're selling them UP to the real price!  In this Stay Paid Q&A episode, Luke, Josh, and Acree Brothers Realty answer real agents' biggest challenges—including how to handle a seller who overpriced their listing and now blames the market.  You'll learn the exact script to reset expectations, how to relaunch a listing without losing the client, and what to include in a high-energy marketing plan. You'll also hear advice on how to follow up without sounding salesy and how to use items of value to make conversations feel natural—not forced. Plus, a deep dive into where AI actually fits into your business today. You'll hear advice about: How to talk to sellers who demand unrealistic pricing Why you're actually "selling them UP" to the correct price How long overpriced listings hurt momentum and perceived value Luke's "Call to Say Hello" script + FORD framework (Family, Occupation, Recreation, Dreams) How to use items of value (magazine, equity reports, contractor lists) to make follow-up natural Why niche messaging works better than "we help everyone" Why personal social profiles outperform business pages Leveraging pastors, partnerships, and email marketing

Former Navy SEAL Commander Mark Divine shares his journey of resilience, recovery, and personal evolution. From overcoming severe injuries to mastering the mind-body connection, he reveals practical strategies for courage, leadership, and spiritual growth. Learn how vulnerability, meditation, and intentional choices shaped his life and success. Mark Divine's website: https://markdivine.com/ Youtube -    / @markdivineofficial   Instagram –   / markdivineofficial   Linkedin -   / markdivine   Twitter/X - https://x.com/MarkDivine Podcast - The Mark Divine Show https://podcasts.apple.com/us/podcast...https://open.spotify.com/show/27MJdjr...

Credits: 0.25 AMA PRA Category 1 Credit™   CME/CE Information and Claim Credit: https://www.pri-med.com/online-education/podcast/frankly-speaking-cme-464 Overview: Beyond detecting disease early, lung cancer screening provides an opportunity to encourage smoking cessation. In this episode, we review USPSTF guidelines, compare screening effectiveness, and explore how the use of a pulmonary function test (PFT) and a lung age estimator can help people who smoke better understand their risks and inspire behavior change. Episode resource links: USPSTF: https://www.uspreventiveservicestaskforce.org/uspstf/recommendation/lung-cancer-screening BMJ (Clinical Research Ed.). 2008;336(7644):598-600. doi:10.1136/bmj.39503.582396.25. BMC Public Health. 2022;22(1):1164. doi:10.1186/s12889-022-13583-1. Guest: Robert A. Baldor MD, FAAFP Music Credit: Matthew Bugos Thoughts? Suggestions? Email us at FranklySpeaking@pri-med.com  

Independent pharmacists are going beyond the counter to provide exceptional services through community partnerships. In this episode of The Counter Talk™ Podcast host Jason Callori speaks with Kristen Glesman, PharmD, Mandilyn Coffman, PharmD and Emily Rohling, PharmD.  These pharmacists share how they're transforming their pharmacies into vital community health destinations by partnering with local businesses and more . Hear from your peers on identifying opportunities, navigating challenges, and fostering a passionate team to drive innovation and growth.   

Dan Abel Jr. is the Chief Chocolate Officer of two beloved St. Louis-based companies: Chocolate Chocolate Chocolate Company and Bissinger's Handcrafted Chocolatier. Dan occasionally goes by another nickname: “Willy Wonka of the Midwest.” But no matter what you call him, he'll never forget his roots. Dan is a 2nd Generation Chocolatier & son of the founder of Chocolate Chocolate Chocolate Company. Along with his two siblings, Dan oversees the operations of both Chocolate Chocolate Chocolate Company and Bissinger's Handcrafted Chocolatier. Manufacturing, distribution, national sales channel and product development are the key areas to Dan's focus. Currently the Abel family is expanding its manufacturing facility, adding a bar and a café – and Dan is very instrumental in the construction management and development of both concepts while continuing to push growth. Dan is married with three children –enjoys playing golf, gardening with his young children and spending time with his family. In This Conversation We Discuss:[00:00] Intro[00:32] Sponsor: Taboola[01:48] Growing ventures through deep personal ties[03:01] Finding purpose through early hands-on work[04:29] Optimizing small resources for maximum impact[05:53] Building presence through hands-on outreach[07:56] Leveraging sampling to win customer trust[09:00] Sponsor: Next Insurance[10:12] Creating impact with hands-on marketing[15:18] Callouts[15:28] Attending trade shows to drive direct sales[16:35] Sponsor: Electric Eye[17:44] Sponsor: Freight Fright[19:44] Acquiring companies to accelerate growth[26:11] Delivering customer value despite COVID pressure[30:25] Creating connection through thoughtful service[31:41] Reinvesting in technology to enhance experience[34:34] Experimenting with old and new strategies [35:25] Solving problems through direct involvementResources:Subscribe to Honest Ecommerce on YoutubeHandcrafted Artisan Chocolates chocolatechocolate.com/Handcrafted Chocolatier  bissingers.com/Follow Dan Abel Jr. linkedin.com/in/dan-abel-jr-15541765Reach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

When it comes to crop inputs, farmers are looking for more than a salesman in the field – they need an advisor. One partner that can help shape decision making that keeps them profitable, efficient and sustainable all while driving yield to make their operations successful. It's a tall order and one this week's guest loves to welcome as a challenge. Danny Carmony, Central Indiana GM for Nutrien Ag Solutions, joins AgriNovus' VP Libby Fritz to talk consistency, serving in that advisory role over multiple generations and what innovations have him most excited for the future of the industry. We get into:  The work Nutrien Ag Solutions does to serve farmers and the outlook of growers over the last 12 months What Danny sees ahead for 2026 and recommendations they are making to their customers The relationship of Nutrien Ag Solutions with its parent company and its unique advantage Alternatives for nitrogen fertilizer, new forms of nitrogen or emerging innovations that enable the farmer to be more efficient Generational farming operations and the difference in selling across multiple generations of operators who have different schools of thought on ROI Biologicals past, present and future in agbiosience innovation Global geopolitical pressures factoring into supply and demand for farmers Using the power of partnerships, leverage Nutrien Ag Solutions' reach, while also tapping into locally to create maximum value for customers The criticality of sourcing talent in areas that are serving rural customers – and Danny's passion for bringing people from outside the industry into agbioscience What's ahead for Nutrien Ag Solutions that has him excited in 2026 

Credits: 0.25 AMA PRA Category 1 Credit™   CME/CE Information and Claim Credit: https://www.pri-med.com/online-education/podcast/frankly-speaking-cme-464 Overview: Beyond detecting disease early, lung cancer screening provides an opportunity to encourage smoking cessation. In this episode, we review USPSTF guidelines, compare screening effectiveness, and explore how the use of a pulmonary function test (PFT) and a lung age estimator can help people who smoke better understand their risks and inspire behavior change. Episode resource links: USPSTF: https://www.uspreventiveservicestaskforce.org/uspstf/recommendation/lung-cancer-screening BMJ (Clinical Research Ed.). 2008;336(7644):598-600. doi:10.1136/bmj.39503.582396.25. BMC Public Health. 2022;22(1):1164. doi:10.1186/s12889-022-13583-1. Guest: Robert A. Baldor MD, FAAFP Music Credit: Matthew Bugos Thoughts? Suggestions? Email us at FranklySpeaking@pri-med.com  

Independent pharmacists are going beyond the counter to provide exceptional services through community partnerships. In this episode of The Counter Talk™ Podcast host Jason Callori speaks with Kristen Glesman, PharmD, Mandilyn Coffman, PharmD and Emily Rohling, PharmD.  These pharmacists share how they're transforming their pharmacies into vital community health destinations by partnering with local businesses and more . Hear from your peers on identifying opportunities, navigating challenges, and fostering a passionate team to drive innovation and growth. 

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Dr Kate Davis is a chiropractor and a Functional Medicine doctor who personally battled chronic gut issues for nearly a decade, only to find out that she had a massive parasite infection. Leveraging her healing journey, she has since helped hundreds of women to overcome chronic gut conditions, from constipation and bloating to IBS and acid reflux. To learn more about Dr Kate, follow her on Instagram at @DrKateDavis (DM her 100 for her special offer mentioned in the show!) or visit her at drkatedavis.com/home Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.

In The Remote Revolution: Drones and Modern Statecraft (Cornell UP, 2025), Erik Lin-Greenberg shows that drones are rewriting the rules of international security, but not in ways one would expect. Emerging technologies like drones are often believed to increase the likelihood of crises and war. By lowering the potential risks and human costs of military operations, they encourage decision-makers to deploy military force. Yet, as Lin-Greenberg contends, operations involving drones are, in fact, less likely to evolve into broader, more intense conflicts than similar operations involving traditionally crewed assets. Even as drones increase the frequency of conflict, the decreased costs of their operations reduce the likelihood of conflict escalation. Leveraging diverse types of evidence from original wargames, survey experiments, and cases of US and Israeli drone operations, Lin-Greenberg explores how drone operations lower risks of escalation. First, they enable states to gather more or better intelligence that may avert or reduce the chances of high-stakes conflict. Second, drone attacks are less likely to affront a target state's honor and therefore less likely to provoke aggressive responses. Lastly, leaders are less likely to take escalatory actions when drones are attacked than they are with incidents involving inhabited assets. Lin-Greenberg's findings prove conclusively that drones are far less destabilizing than commonly argued. Drones add rungs to the proverbial "escalation ladder" and, in doing so, have brought about a fundamental change—a revolution—in the character of statecraft. With the use of unmanned technologies set to grow in the coming years, The Remote Revolution is a critical examination of their possibilities and politics. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Does "neutral secularism" exist? Why are some beliefs welcomed in the public square, but Christianity is disqualified? In this final episode of The Narrative before Christmas, Aaron, David, and Mike react to the Cincinnati Enquirer investigative profile that called CCV "relentless" for turning Christian beliefs into public policy. Marketed as an objective report, the article instead exposes a familiar assumption: Christian beliefs are inherently biased and therefore unwelcome in the public square, while non-Christian belief systems are presumed neutral and free to shape law, culture, and power. After the news, Luke Niforatos of Smart Approaches to Marijuana exposes what’s really happening behind the scenes with legalized marijuana. An early Christmas gift to Big Weed, President Trump's executive order hands the marijuana industry a massive $2 billion tax break, turbocharges advertising to kids, and further normalizes a drug that is more potent, more addictive, and more destructive than most Americans realize. The conversation is a glaring reminder that policies shape behavior. Christians cannot afford to sit this one out while the profit-driven drug industry destroys America. More About Luke Niforatos Luke Niforatos serves as the Executive Vice President of Smart Approaches to Marijuana (SAM) and is widely recognized as one of the nation’s leading drug policy experts. Leveraging more than a decade working on drug, addiction and health care issues, Luke drives the strategy behind SAM’s federal, state, and educational initiatives. Luke has testified in state capitols across America. He is a sought-after guest on major media outlets, including ABC, Fox News, NBC, CNBC, CSPAN, Newsmax, and network affiliates, as well as syndicated and local radio shows in markets coast to coast. Luke has been featured in Time Magazine and as a speaker at drug policy events held by The Economist, the United Nations’ Commission on Narcotic Drugs, and hundreds of town halls. Prior to joining SAM, he was the co-founder of a successful healthcare company. Luke attended the University of Denver and has a Master of Arts from Johns Hopkins University. He is currently a J.D. Candidate at the University of Denver – Sturm College of Law. Want to Go Deeper? Early-bird ticket sales are still available for the 2026 Essential Summit! Believers, ministry leaders, educators, and families will gather on Friday, October 23, to be equipped for faithful influence in a rapidly shifting culture. From now until December 31, you can lock in $50 off by using the code FIRSTINLINE at checkout. This early-bird rate is the lowest ticket price we will offer. Once December ends, the price increases and will not return. Register today, and we'll see you on October 23 for the third annual Essential Summit!

In The Remote Revolution: Drones and Modern Statecraft (Cornell UP, 2025), Erik Lin-Greenberg shows that drones are rewriting the rules of international security, but not in ways one would expect. Emerging technologies like drones are often believed to increase the likelihood of crises and war. By lowering the potential risks and human costs of military operations, they encourage decision-makers to deploy military force. Yet, as Lin-Greenberg contends, operations involving drones are, in fact, less likely to evolve into broader, more intense conflicts than similar operations involving traditionally crewed assets. Even as drones increase the frequency of conflict, the decreased costs of their operations reduce the likelihood of conflict escalation. Leveraging diverse types of evidence from original wargames, survey experiments, and cases of US and Israeli drone operations, Lin-Greenberg explores how drone operations lower risks of escalation. First, they enable states to gather more or better intelligence that may avert or reduce the chances of high-stakes conflict. Second, drone attacks are less likely to affront a target state's honor and therefore less likely to provoke aggressive responses. Lastly, leaders are less likely to take escalatory actions when drones are attacked than they are with incidents involving inhabited assets. Lin-Greenberg's findings prove conclusively that drones are far less destabilizing than commonly argued. Drones add rungs to the proverbial "escalation ladder" and, in doing so, have brought about a fundamental change—a revolution—in the character of statecraft. With the use of unmanned technologies set to grow in the coming years, The Remote Revolution is a critical examination of their possibilities and politics. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/military-history

In The Remote Revolution: Drones and Modern Statecraft (Cornell UP, 2025), Erik Lin-Greenberg shows that drones are rewriting the rules of international security, but not in ways one would expect. Emerging technologies like drones are often believed to increase the likelihood of crises and war. By lowering the potential risks and human costs of military operations, they encourage decision-makers to deploy military force. Yet, as Lin-Greenberg contends, operations involving drones are, in fact, less likely to evolve into broader, more intense conflicts than similar operations involving traditionally crewed assets. Even as drones increase the frequency of conflict, the decreased costs of their operations reduce the likelihood of conflict escalation. Leveraging diverse types of evidence from original wargames, survey experiments, and cases of US and Israeli drone operations, Lin-Greenberg explores how drone operations lower risks of escalation. First, they enable states to gather more or better intelligence that may avert or reduce the chances of high-stakes conflict. Second, drone attacks are less likely to affront a target state's honor and therefore less likely to provoke aggressive responses. Lastly, leaders are less likely to take escalatory actions when drones are attacked than they are with incidents involving inhabited assets. Lin-Greenberg's findings prove conclusively that drones are far less destabilizing than commonly argued. Drones add rungs to the proverbial "escalation ladder" and, in doing so, have brought about a fundamental change—a revolution—in the character of statecraft. With the use of unmanned technologies set to grow in the coming years, The Remote Revolution is a critical examination of their possibilities and politics. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/world-affairs

This episode delves into the factors that contribute to successfully leveraging sales assistants. The discussion includes topics such as:Structuring sales assistant resourcesSales assistant gearing ratiosEarning a sales assistantAdvisor contribution to SA compSales Assistant career pathsJoin Jonathon Allen of Wescom Financial, and Najib Khan of Langley Financial Services, along with Scott Stathis and Bob Mittel as they explore these important elements of teamwork.

In The Remote Revolution: Drones and Modern Statecraft (Cornell UP, 2025), Erik Lin-Greenberg shows that drones are rewriting the rules of international security, but not in ways one would expect. Emerging technologies like drones are often believed to increase the likelihood of crises and war. By lowering the potential risks and human costs of military operations, they encourage decision-makers to deploy military force. Yet, as Lin-Greenberg contends, operations involving drones are, in fact, less likely to evolve into broader, more intense conflicts than similar operations involving traditionally crewed assets. Even as drones increase the frequency of conflict, the decreased costs of their operations reduce the likelihood of conflict escalation. Leveraging diverse types of evidence from original wargames, survey experiments, and cases of US and Israeli drone operations, Lin-Greenberg explores how drone operations lower risks of escalation. First, they enable states to gather more or better intelligence that may avert or reduce the chances of high-stakes conflict. Second, drone attacks are less likely to affront a target state's honor and therefore less likely to provoke aggressive responses. Lastly, leaders are less likely to take escalatory actions when drones are attacked than they are with incidents involving inhabited assets. Lin-Greenberg's findings prove conclusively that drones are far less destabilizing than commonly argued. Drones add rungs to the proverbial "escalation ladder" and, in doing so, have brought about a fundamental change—a revolution—in the character of statecraft. With the use of unmanned technologies set to grow in the coming years, The Remote Revolution is a critical examination of their possibilities and politics. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/national-security

Check out this episode of Leadership Now with Dr. Aaron Rock where Aaron continues the discussion on creating a Christian, "Beachhead" and goes over the ways that Christians can use the law to achieve it. More Resources: More resources at beachheadmedia.ca Beachhead Media YouTube

THE WINDERMERE COACHING MINUTEEpisode: Achieving Big Dreams and Goals with D-Lisa WestEPISODE SUMMARYJoin host Michael as he welcomes D-Lisa West, The Dream Doula, for an inspiring conversation about turning audacious dreams into reality. D-Lisa brings a unique perspective to goal achievement, having transitioned from a 35-year career as a real estate broker to become a certified life coach specializing in dreams and intuition.This power-packed episode explores the science and spirituality of goal setting, the critical role of visualization, and why setting bigger goals actually makes them easier to achieve. D-Lisa shares practical strategies for overcoming limiting beliefs, the transformative power of forgiveness, and how to harness your intuition in everyday decision-making.Whether you're planning for the year ahead or looking to breakthrough to your next level, this episode delivers actionable insights on creating a goal-achieving mindset, the importance of self-talk, and why acting "as if" you've already achieved your dreams can accelerate your results.KEY TOPICS COVERED• Transitioning from unfulfilling work to purpose-driven coaching• Leveraging dreams and intuition for personal and professional growth• End-of-year planning and audacious goal setting• Overcoming fear and limiting beliefs that hold you back• The neuroscience behind visualization and affirmations• Why commitment matters more than motivation• The power of mastermind groups for accountability and support• Forgiveness as a catalyst for personal development• Practical daily practices for goal achievementEPISODE TIMELINE00:00 Introduction and Guest Welcome00:53 D-Lisa's Journey from Real Estate to Life Coaching01:34 The Power of Dreams and Intuition02:13 Intuition in Everyday Life04:57 End of Year Planning and Goal Setting06:08 Overcoming Fear and Limiting Beliefs11:39 The Importance of Big Goals and Dreams17:31 Commitment and Visualization21:57 The Role of Mastermind Groups23:41 The Importance of Big Goals and Dreams24:02 Creativity and Goal Setting25:04 Facing Judgment and Embracing Publicity25:54 The Role of Different Perspectives26:36 The Power of Visualization and Affirmations27:35 Connecting Dreams with Goals29:37 Writing Down Goals and Daily Reminders31:12 Acting As If and the Science Behind It39:27 Spiritual Laws and Manifestation40:08 Forgiveness and Personal Growth42:43 Conclusion and Final ThoughtsCONNECT WITH D-LISA WEST - THE DREAM DOULAInstagram: @dlisadreamdoulaInterested in life coaching focused on achieving your biggest dreams? Reach out to D-Lisa to learn more about her coaching services and mastermind groups.ABOUT THE WINDERMERE COACHING MINUTEPractical insights and inspiration for real estate professionals and anyone committed to personal growth and business excellence.

As health departments modernize their data systems, an unexpected challenge has emerged: traditional public health job classifications no longer match the reality of today's data landscape. In this episode, Ari Whiteman, ASTHO's Senior Advisor for Public Health Data and Informatics Workforce, talks about why the field urgently needs new informatics-focused roles, and what it will take to build them. Whiteman explains how interoperability, electronic health records, and complex data pipelines have outpaced legacy classifications like epidemiologist or public health analyst. Leveraging the Public Health Infrastructure Grant (PHIG), state, local, and territorial health agencies can build classification systems that enhance recruitment and retention of an informatics-savvy workforce. Updating job classifications can help clarify new roles, alleviate pressure on existing roles, and enable health agencies to sustain workforce infrastructure that is flexible and forward-looking. He discusses the hesitancy and bureaucracy that make change difficult, the opportunity cost of doing nothing, and why modernizing job classifications is essential for faster outbreak response, stronger surveillance, and smarter public health decision-making.Data Modernization Primer and Tactical Guides | ASTHOHow to Modernize Data Infrastructure: A Toolkit for Public Health Leaders | ASTHOASTHO Announces Sixth Developing Executive Leaders in Public Health Cohort | ASTHO

How do you coach at scale - and still achieve measurable results? In this practical and results-driven episode, join us as Nicole Jansen sits down with Will Linssen, globally recognized leadership coach, CEO of Global Coach Group, and author of Triple Win Leadership Coaching. With his approach impacting over a million leaders across more than 30 countries, Will Linssen shares how leadership coaching can be scaled to deliver measurable results - not just for individual leaders, but for teams and organizations as a whole. Discover the revolutionary "triple win" methodology - an approach that ensures the leader wins, the team wins, and performance outcomes win. Explore why traditional coaching models fall short, how involving coworkers in the coaching process is a game changer, and how organizations can build a culture where everyone levels up together. Tune in as Will Linssen unpacks his journey from engineering to process-driven leadership development, offers data-backed strategies for coaching at scale, and reveals how AI is reshaping the future of leadership. Whether you're a coach, HR leader, or organizational executive, this conversation will reshape how you think about leadership transformation. What We Discuss in This Episode What is "triple win" leadership coaching and why does it matter? Why do most organizations fail to scale effective coaching—and how can that change? The pivotal roles of measurement, consistency, and co-worker feedback What truly drives sustainable leadership growth across an organization? How can coaches create structured AND customized programs for maximum impact? Will Linssen's journey: From industry insider to global coaching influencer The process mindset: Borrowing best practices from other business domains Where coaches, consultants, and organizations are missing the mark (and practical ways to fix it) Leveraging technology and AI for 21st-century leadership development Specific, actionable guidance for coaches growing their practice or impact in companies Podcast Highlights and Timestamps 00:00 – Leadership Is Not About Me, It's About We 01:08 – Scaling Coaching for Real Results 02:06 – Challenges and Solutions 04:00 – Why Classic Coaching Models Fail 05:37 – The Power of Stakeholder Feedback 08:27 – Customizing Leadership for Every Team Member 10:39 – Modeling a Feedback-and-Growth Culture 11:14 – From Industry Frustration to Process-Driven Coaching 13:20 – Building Leaders by Design 16:11 – The Art of Impactful Coaching 19:20 – Training Coaches for the Triple Win 23:33 – A Mindset Shift for Coaches and Organizations 26:43 – The Future of Leadership in the Age of AI Top 10 Takeaways for Triple Win Leadership Coaching Triple win coaching ensures leaders, teams, and business results all improve together. Most traditional coaching fails to deliver measurable, recognized improvement—only 18% of coworkers see change. Involve coworkers in setting leadership goals and gathering feedback for greater engagement, relevance, and results. Structure (a process-driven approach) is essential; it enables, not restricts, customization for every leader and situation. Regular measurement, action planning, and coworker feedback are vital for sustained coaching success. Coaches need both coaching skills and business frameworks - a program that addresses both sets up long-term impact. Leadership transformation is not just for leaders - it must cascade to teams and become part of culture. The process of developing leaders can borrow best practices from operations and project management, ensuring scalability. AI is changing what leaders and coaches need to do - the key shift is leveraging data and feedback to put ideas into action. Lasting transformation depends on taking action. Favorite Quotes On True Leadership: "Leadership is not about the leader. It's not me, it's about we. The more leaders understand that, the more they see coworkers need to be involved." On Results-Based Coaching: "At the end of the day, we're selling results. There's a lot of coaching people sell process, but people want to buy results." On Involving Teams: "If the leader gets better and the team doesn't get better, we're missing the point."  Episode Resources: https://leadersoftransformation.com/podcast/leadership/549-triple-win-leadership-coaching-building-extraordinary-leaders-teams-and-results-with-will-linssen/ Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com ________

What if the key to self-advocacy wasn't being louder—but rewiring how you think, feel, and connect with empathy?Today, I'm joined by executive coach and podcast host Jamie Lee, who specializes in helping women and underrepresented leaders rise through the ranks without compromising their integrity. We dive into how empathy and neuroplasticity form the foundation of effective self-advocacy — and how rewiring internal narratives can lead to greater confidence, deeper connection, and clarity when speaking up. Jamie shares evidence-based techniques for regulating the nervous system so you can show up with presence and poise in high-stakes conversations. Plus, we touch on the six types of intelligence you can access to build connections and ask for what you want.If you've ever struggled with self-advocacy or want to communicate with more impact and empathy, this episode is for you.To access the episode transcript, go to www.TheEmpathyEdge.com, search by episode title.Listen in for…Defining self-advocacy and neuroplasticity in terms of empathy. Compassion as an action is the key to rewiring your brain. Ways to access your parasympathetic nervous system in your thinking brain and get out of your automatic stress response.Leveraging mirror neurons with empathy and compassion. "The brain adapts. The brain grows. It changes according to the practices that you expose it to. Compassion is the missing link that helps us be able to access those self-advocacy muscles for ourselves." — Jamie Lee Episode References: Book a free hour-long consultation for 1:1 coaching with Jamie: https://www.jamieleecoach.com/applyThe Empathy Edge podcast: Dia Bondi: How to Ask Like an AuctioneerMelissa Tiers' Anti-Anxiety Toolkit: https://www.amazon.com/Anti-Anxiety-Toolkit-Melissa-Tiers-ebook/dp/B0073HU3EGJames Tripp's website: https://www.jamestripp.onlineAbout Jamie Lee, Coach, Trainer, Podcast Host Jamie is an executive coach who specializes in women and underrepresented leaders who are "allergic" to office politics. She focuses on helping them get promoted and better paid without compromising their integrity or throwing anyone under the bus. In her practice, she blends proven self-advocacy strategies with evidence-based neuroplasticity tools.Over a decade, Jamie has trained thousands of professionals in effective self-advocacy at leading organizations, including Citi, Unilever, Association of Corporate Counselors, American College of Cardiologists, UC Berkeley School of Business, and Smith College.She's also the host of the Risky Conversations podcast, where she has honest talks with thought leaders on topics often considered taboo or "too risky" at work -- negotiation, mental and reproductive health, office politics, social injustices, and unconventional ways smart women navigate their path forward despite a flawed workplace. From Our Sponsor:Keynote Speakers and Conference Trainers: Get your free Talkadot trial and enjoy this game-changer for your speaking business! www.share.talkadot.com/mariaross Connect with Jamie:Jamie Lee Coach: jamieleecoach.com LinkedIn: linkedin.com/in/leejieunjamie Instagram: instagram.com/jamieleecoach Connect with Maria:Get Maria's books: Red-Slice.com/booksHire Maria to speak: Red-Slice.com/Speaker-Maria-RossTake the LinkedIn Learning Courses! Leading with Empathy and Balancing Empathy, Accountability, and Results as a Leader LinkedIn: Maria RossInstagram: @redslicemariaFacebook: Red SliceKeynote Speakers and Conference Trainers: Get your free Talkadot trial and enjoy this game changer for your speaking business! www.share.talkadot.com/mariarossGet your copy of The Empathy Dilemma here- www.theempathydilemma.com

Are you ready to stop relying on a single platform and take true control of your bookings, brand, and profits?In this episode, I sit down with Jennifer Spencer— who left her corporate career to master the world of direct bookings. Jennifer's journey from a single property in the Canadian Rockies to a diversified portfolio in Maui taught her one powerful lesson: you need to own the guest relationship.We dive deep into her proven, anchor strategies for success:Crafting property brands that guests instantly recognize and remember.Leveraging email marketing to drive loyalty and repeat, direct bookings.Implementing smart automations that scale income without sacrificing the personal, top-notch guest experience.If you feel overwhelmed by the thought of shifting from one platform to multiple channels, Jennifer offers a practical, step-by-step roadmap for taking manageable action, discovering your unique hosting style, and building a supportive network.Tune in to learn how to brand boldly, optimize smarter, and turn casual stays into lifelong fans.HIGHLIGHTS AND KEY POINTS:[01:03] A short introduction about our guest Jennifer Spencer, and how she got into the short-term rental industry in the Canadian Rockies to expanding to Maui[03:53] Jennifer shares how her transition from corporate sales and marketing into the vacation rental space happened almost unexpectedly[06:08] Jennifer highlights the mindset shift required to move from an Airbnb-only approach to a diversified, business-driven booking strategy[10:16] Jennifer shares her go-to tools and guest-experience strategies that reliably drive repeat direct bookings[12:19] Jennifer outlines a balanced, human-first approach to using AI in guest messaging without sacrificing authenticity[16:05] Jennifer shares her compliant, subtle strategy for priming guests for direct bookings without violating platform rules[18:28] Jennifer's top strategies for helping a property go from staying afloat in the market to truly outperforming its competitive set[21:31] Why dynamic pricing tools only work when paired with proactive revenue management[25:20] Jennifer explains why a defined, memorable brand is critical for driving direct bookings and standing out in a saturated market[29:13] The critical role of guest communication and proactive problem-solving in creating memorable experiences and earning five-star reviews[34:54] Jennifer highlights that the biggest challenge in shifting to a diversified direct booking strategy[39:15] The lightning round Golden Nuggets:“If you're really wanting to grow, whether it's one or two or an empire, you need to have a diversified strategy.”“I'm also super passionate about making sure that we are doing the work– number one that is within our genius zone. But it's also work we enjoy. If you don't enjoy that, don't just not do it. Delegate it to someone else.”“If there's nothing unique about you, it can be very difficult to stand out.”“You can turn any negative situation into a positive if you handle it properly.”“Find the support that matches what you need and what you're looking for.”Let's...

We're diving into what truly makes your content stand out, especially as we look ahead to 2026. I've seen so many trends come and go over the years, but the most impactful strategy remains the same: creating an experience and a sense of belonging. Whether you're a brick-and-mortar shop owner, a realtor, fitness coach, business mentor, or product creator, what sets you apart is inviting your audience to feel something. In this episode, I'll break down how to transform your content from “teachy and generic” to ME-centric and lived-experience focused. We'll talk about crafting carousels and reels that put your followers in the story with actionable ways to make your messaging familiar, cozy, and inviting.In this episode we'll be covering:Why lived experiences matter more than generic “value” posts that sound like Google or ChatGPT.Shifting focus to Me-Centric hooks where you share real experiences, recommendations, and stories.Creating a sense of belonging and community allowing your audience to see themselves in your content, while also helping them feel safe.The growing desire for memorable, interactive experiences both online and in-person.Leveraging familiarity with hyperlocal content that mentions specific cities, states and other locations.Personalizing your content to speak to specific people making them feel seen and like they belong. Featured content in this episode:ShannonMcKinstrie: 5 Subtle Content Shifts Driving Massive Growth in 2026Recommended episodes:Episode 067: The Importance of Belonging on Social MediaEpisode 081: Your Next Powerful Piece of Content is Already on Your PhoneEpisode 085: Start Thinking Like a Marketer So People See Themselves in Your ContentEpisode 088: Find Your Content Rhythm and Build a Simple Content StrategySend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

Hey CX Nation,In this week's episode of The CXChronicles Podcast #274, we welcomed Dave Rennyson, President & CEO at SuccessKPI based in the Washington, DC area. SuccessKPI is an on-demand insight and action platform that removes the obstacles that agents, managers, and executives encounter in delivering exceptional customer service.SuccessKPI is trusted by some of the world's largest government, BPO, financial, healthcare, and technology contact centers in the United States, Europe, and Latin America.In this episode, Dave and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team think through on a daily basis to build world class customer experiences.**Episode #274 Highlight Reel:**1. Why the best organizations & teams invest in constant training efforts 2. How music and business are wildly similar 3. Leveraging & investing in AI over the next 1,000 days 4. Understanding the power of your data architecture  5. Tomorrow's leading tech-companies will bring solutions, not headaches Click here to learn more about Dave RennysonClick here to learn more about SuccessKPIHuge thanks to Dave for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & contact center space into the future. For all of our Apple & Spotify podcast listener friends, make sure you are following CXC & please leave a 5 star review so we can find new members of the "CX Nation". You know what would be even better?Go tell your friends or teammates about CXC's custom content, strategic partner solutions (Hubspot, Intercom, & Freshworks) & On-Demand services & invite them to join the CX Nation, a community of 15K+ customer focused business leaders!Want to see how your customer experience compares to the world's top-performing customer focused companies? Check out the CXC Healthzone, an intelligence platform that shares benchmarks & insights for how companies across the world are tackling The Four CX Pillars: Team, Tools, Process & Feedback & how they are building an AI-powered foundation for the future. Thanks to all of you for being apart of the "CX Nation" and helping customer focused business leaders across the world make happiness a habit!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

In episode 100 of Venture Everywhere, Scott Hartley, co-founder and managing partner at Everywhere Ventures, talks with Prashanth Vijay, co-founder and CEO of Flume, a New York-based internet service provider revolutionizing last-mile fiber connectivity across urban America. Prashanth shares his journey from nuclear engineering and traditional telecom to recognizing a massive infrastructure gap where many households still rely on outdated coaxial cable from 25 years ago. He discusses how Flume is leveraging unused dark fiber assets to bridge the digital divide and bring modern internet infrastructure to underserved communities across the country.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​In this episode, you will hear:Leveraging unused dark fiber to deliver modern internet without costly overbuilding.Bridging the digital divide where 85% of U.S. homes still lack fiber connectivity.Building intelligent network operations for the explosion of connected home devices.Securing government contracts to deploy fiber in underserved urban areas.Positioning as infrastructure for AI, robotics, and autonomous vehicle bandwidth demands.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Learn more about Prashanth Vijay | FlumeLinkedIn: https://www.linkedin.com/in/prashanthvijay Website: https://www.flumeinternet.com/ Learn more about Scott Hartley | Everywhere VenturesLinkedin: https://www.linkedin.com/in/scotthartley Website: https://everywhere.vc

Amina Altai is an acclaimed coach, healer, best-selling author, and purpose whisperer who has transformed burnout into brilliance and career chaos into conscious clarity. With clients ranging from executives at Google and Deloitte to leaders across industries, she's redefining what success looks like for mission-driven individuals. Amina's work centers on the intersection of body, mind, and career, and her latest book, The Ambition Trap, dives deep into healing our relationship with ambition and fostering purposeful success. Passionate about justice, equity, and helping others live into the fullness of their experience, she's a powerful advocate for breaking systemic barriers and nurturing authentic careers. Takeaways: Purposeful vs. Painful Ambition: Ambition isn't inherently bad—Amina distinguishes between painful ambition, driven by our core wounds, and purposeful ambition, which is rooted in our truth and wholeness. Interconnection of Body, Mind, and Career: True success isn't just career achievements—it's about aligning your work, values, and well-being, allowing space for cycles of growth and restoration. Zone of Genius is for Everyone: Every person has a zone of genius. When organizations and individuals tap into these innate strengths rather than focusing on relentless urgency, both burnout decreases and performance soars. Sound Bites: "Ambition is just a desire for growth or a wish for more life—and that's inherent in every living thing on the planet, from our human babies to our plant babies." “There are times in our lives where we need new roots. So it feels like a burning down, but it's actually a rebuilding.” “Success should include your body being well…that should be each of our birthrights.” Connect & Discover Amina: Website: aminaaltai.com Instagram: @aminaaltai LinkedIn: @aminaaltai Podcast: Amina Change Your Life TikTok: @theaminaaltai Book: The Ambition Trap: How to Stop Chasing and Start Living

Christine Monaghan is a builder of growth engines and a weaver of stories, helping brands scale from startup chaos to sustainable success. She blends storytelling with systems, tech with brand, and strategy with hands-on execution to deliver results that last. In This Conversation We Discuss:[00:00] Intro[00:33] Sponsor: Taboola [01:49] Building brands through storytelling[04:34] Tracing the roots of storytelling[06:23] Sponsor: Next Insurance[07:36] Evaluating early-stage customer signals[10:09] Testing assumptions about customers[12:22] Callouts[12:32] Surveying customers to validate assumptions[14:55] Leveraging insights to improve messaging[18:15] Testing media to find what converts[21:28] Sponsor: Electric Eye[22:33] Sponsor: Freight Right[24:36] Connecting blogs to nurture discovery[27:15] Targeting platforms where customers exist[28:58] Optimizing ads for long-term growth[34:48] Understanding top-of-funnel users Resources:Subscribe to Honest Ecommerce on YoutubeThe modern way to drink milk almondcow.co/Follow Christine Monaghan linkedin.com/in/christine-monaghanReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!