Podcasts about leveraging

#324 In this episode, Vance Morris, a Disney-trained customer experience and direct response marketing expert, shares actionable strategies to grow your business through effective marketing, customer retention, and creating memorable experiences. Whether you're in health, fitness, or service-based industries, learn how to differentiate yourself and build a loyal client base. Key Topics Covered: The difference between direct response marketing and brand awareness tactics How to position your business as the only provider in your niche The importance of customer loyalty and retention in long-term growth Effective use of print newsletters, postcards, and email marketing for engagement How Disney's approach to customer experience can be adapted for small businesses Leveraging referrals and emotional connections to attract new clients Common marketing mistakes to avoid and lessons learned Personal insights: Books, leadership, and unique business trips to Disney Resources: 52 Ways to Wow Your Customer Without Breaking the Bank The Ultimate Sales Letter by Dan Kennedy Connect with Vance Morris: LinkedIn Website

Jayvon Wright did not let a grueling schedule or a lack of resources stop him from chasing his real estate dreams. After stepping away from a comfortable seven-year career in retail management at Walmart, Jayvon transitioned into a door-to-door roof sales job that doubled as the perfect cover for his driving for dollars strategy. By taking massive action, hand-dialing leads at night, and mastering the exact questions to ask distressed homeowners, he rapidly transformed his life.Brent Daniels sits down with Jayvon to uncover the grit and daily schedule required to lock up massive real estate contracts while working a demanding day job. Jayvon reveals why the county Tax Delinquent list is his ultimate goldmine, how he uses his door-knocking resilience to conquer cold-calling rejection, and the exact non-threatening script he uses to open up sellers who owe back taxes. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(0:53) Quitting a seven-year career at Walmart to dive into real estate(2:21) Leveraging a roofing job to drive for dollars and spot distressed properties(3:43) How knocking doors builds resilience against cold-calling rejection(6:52) Time-blocking a massive schedule of roofing and dialing for dollars(8:39) Buying a duplex at 19 years old and executing the house hacking strategy(12:54) Why the Lorain County tax delinquent list is Jayvon's ultimate goldmine(16:46) A brilliant script for approaching sellers behind on their property taxes(19:23) Calling an out-of-state owner and locking up a hoarder house on the first call(24:18) Renegotiating the contract down to $40,000 after a high septic tank inspection(26:40) Hosting an open house for 25 buyers and sparking a massive bidding war(29:07) Securing a life-changing $40,000 assignment fee from a single deal(30:20) Tom Kroll's advice on why you must take your money home(31:45) Final words of encouragement “keep showing up and never give up”----------Resources:Skip GenieTruePeopleSearchWholesale Hotline PodcastReach out and partner with Jayvon Wright in Ohio: (440) 985-8034Instagram: @realbrentdanielsTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community  are endless, what are you waiting for?

Today, I'm joined by Alex Taylor, co-founder of Perelel.   An OBGYN-founded women's vitamin company, Perelel provides life stage-specific supplements to support hormonal transitions.   In this episode, we discuss closing the women's health research gap through business.   We also cover: Leveraging business to shape policy  Deploying $5.5M+ toward women's health research equity Combining D2C subscriptions and retail partnerships (Erewhon, Amazon)   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.perelelhealth.com  Instagram: https://www.instagram.com/perelelhealth/  Alex on Instagram: https://www.instagram.com/its_alextaylor/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com  to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (02:19) Personal health journey (04:41) Autoimmune diagnosis (05:50) Women's health research gap (07:20) Founding Perelel (08:51) Company stage (10:22) Category maturation (12:22) Building the trust moat (14:45) From product to policy (17:40) Impact program (20:09) Parallel Pledge (21:04) Consumer health evolution (24:40) Business priorities (26:40) Long-term vision (27:48) Product innovation (28:43) Where to follow (29:08) Conclusion  

Bob Verlaat and Nick Nijhof are Amsterdam-based entrepreneurs and Co-Founders of Hears, the fast-growing hearing protection brand redefining earplugs through premium design and industry-leading sound clarity. Prior to Hears, the duo successfully scaled luxury sleep wellness brand Dore & Rose to $30M in revenue, building deep expertise in branding, Ecommerce, and consumer behavior. Their entrepreneurial journey has been shaped by creating products that solve real consumer problems while building emotionally resonant brands. After Bob experienced hearing damage and persistent tinnitus from loud music, the pair became increasingly aware of the global problem of noise-induced hearing loss and the lack of earplugs people actually wanted to wear. Existing products compromised sound quality, looked unattractive, and failed to fit seamlessly into modern lifestyles. Driven by that personal frustration, Bob and Nick spent 1.5 years researching and developing Hears from scratch, investing in patented filter technology and an award-winning heart-shaped design focused on preserving natural sound while protecting hearing. Since launching in 2024, Hears has generated $7M in first-year revenue, won the Red Dot Design Award, and partnered with globally recognized brands and venues including Yves Saint Laurent and Pacha Ibiza. In This Conversation We Discuss: [00:32] Intro [00:58] Launching products with clear positioning  [01:31] Solving everyday problems through Ecommerce  [03:14] Leveraging past mistakes to scale faster  [06:33] Episode Sponsor: Klaviyo [08:32] Finding product ideas through personal pain  [09:49] Testing creatives to accelerate growth  [11:01] Balancing brand building with direct sales  [11:57] Leveraging organic content before paid scaling  [13:51] Episode Sponsor: Intelligems [15:52] Optimizing products for global scalability  [19:14] Episode Sponsor: Electric Eye [20:23] Designing products customers instantly notice  [22:20] Protecting products through patented innovation  [23:25] Callout [23:34] Using social proof to increase conversions  Resources: Subscribe to Honest Ecommerce on Youtube Engineered for maximum sound blocking, reduce disruptive noise, helping you fall asleep faster, stay asleep longer and wake up fully rested hears.com/ Follow Bob Verlaat linkedin.com/in/bobverlaat/ Follow Nick Nijhof https://www.linkedin.com/in/nicknijhof/ Book a demo today at intelligems.io/ Migrate and grow more klaviyo.com/honest  Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Discounting is a trap that eats away at your margins. Neil Twa has seen countless sellers fall into the cycle of cutting prices to move inventory, only to find themselves in a worse position the following month. Most sellers are sitting on a goldmine of customer behavior data, yet they instinctively reach for discounts when sales slow. Neil shares real-world examples, including a home goods seller doing $15,000 to $20,000 a month on Amazon, who faced a slow Q1. Instead of slashing prices, Neil offers three actionable moves to use customer data, starting with pulling repeat buyer data from Amazon's Brand Analytics. These strategies work for sellers at every level, whether you're just starting or managing a $1M+ brand. The High Voltage Business Builders Podcast is here to help you maintain your margins and grow intelligently. Ready to audit your AI readiness? Take the free 5-question assessment: voltagedm.com/aiquiz?utm_source=rss&utm_medium=show_notes&utm_campaign=ep284

In this episode of Mission Matters, ⁠⁠Adam Torres ⁠⁠interviews ⁠⁠Nadab “Niddy” Akhtar⁠⁠, Co-Founder of Excite Capital. Niddy shares insights on quantum-inspired AI, high-frequency trading, probabilistic computing, and the firm's mission to advance quantum innovation while building scalable deep tech investment strategies for the future. Follow Adam on Instagram at ⁠⁠https://www.instagram.com/askadamtorres/⁠⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠⁠https://missionmatters.lpages.co/podcastguest/⁠⁠ Visit our website: ⁠⁠https://missionmatters.com/⁠⁠ More FREE content from Mission Matters here: ⁠⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of Mission Matters, ⁠Adam Torres ⁠interviews ⁠Nadab “Niddy” Akhtar⁠, Co-Founder of Excite Capital. Niddy shares insights on quantum-inspired AI, high-frequency trading, probabilistic computing, and the firm's mission to advance quantum innovation while building scalable deep tech investment strategies for the future. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Key Highlights from the Episode: 0:00 – Introduction 1:02 – Should I stay or should I go next year?   2:27 – Why Q4 is often the best time to transition   3:59 – How holidays and client schedules factor into timing   5:35 – Deferred comp considerations for advisors   10:23 – Why firms sweeten deals in Q4 to hit quotas   12:48 – The myth of the “perfect” time to move   14:42 – Leveraging holiday parties and events for client communication   17:08 – Why every advisor's timing decision is unique   23:12 – Emotional readiness vs. waiting too long   25:27 – Rip the Band-Aid off: once you decide, just go   27:09 – Risks of delaying and firm pushback   28:11 – How to connect with Frank & Stacey   Resources: Elite Consulting Partners | Financial Advisor Transitions: https://eliteconsultingpartners.com Elite Marketing Concepts | Marketing Services for Financial Advisors: https://elitemarketingconcepts.com Elite Advisor Successions | Advisor Mergers and Acquisitions: https://eliteadvisorsuccessions.com JEDI Database Solutions | Data Intelligence for Advisors: https://jedidatabasesolutions.com Listen to more Advisor Talk episodes: https://eliteconsultingpartners.com/podcasts/ Follow us on LinkedIn: https://linkedin.com/company/eliteconsultingpartners

Forty-three percent of Amazon sellers are drowning in data without a clue which numbers actually drive growth. Neil Twa breaks down how pattern intelligence isn't just for enterprise giants with data science teams. It's accessible to every seller, from those just starting out to those scaling past $1M/month. Meet Marcus, a home organization brand owner on Amazon, and see how he and another seller, using the same AI tools, ended up with completely different outcomes. Neil shares three actionable moves: audit your last 12 months of data for repeating sequences, integrate pattern intelligence into your core operations, and more. The High Voltage Business Builders Podcast is your guide to turning data into growth. Ready to audit your AI readiness? Take the free 5-question assessment — voltagedm.com/aiquiz?utm_source=rss&utm_medium=show_notes&utm_campaign=ep281

In this episode, we're talking with Luis Villaseñor, co-founder of LMNT, about how he took an electrolyte brand from an idea in 2018 to over $100 million in revenue within three years. Luis shares how he leveraged his keto community, partnered with the right people, and built a nine-figure consumable brand. Get LMNT Today: https://drinklmnt.com/ Get on the waiting list at https://capitalism.com/bootcamp Timestamps (0:00) Intro (1:00) Luis's background as a keto coach (5:00) The recurring revenue opportunity (7:00) Building for an untapped market (9:00) Leveraging an existing audience (12:00) Launch response exceeded expectations with overwhelming customer demand (16:00) Bringing in operating partner James Murphy (20:00) Starting with just $75K self-funded capital investment (27:00) Building LMNT through a community-first approach (35:00) Trends in the market right now (45:00) How important is it for new brands to go after emerging trends? (48:00) Closing

Welcome back to Truth, Lies & Work, the award-winning workplace podcast where behavioural science meets workplace culture. This week, we are adjusting our usual format for a specific reason. Co-host Al Elliott recently celebrated his birthday, so Leanne is taking over the reins to give him a brief respite from the standard news cycle. Instead, we are answering our most requested listener query: an analytical retrospective into the operational history, the high-stakes decisions, the failures, and the legal battles of Al's career as a serial entrepreneur. In this special episode, we dissect a highly unconventional career path. From being recognised as a "42 under 42" breakout entrepreneur to navigating a complex £103,000 personal bankruptcy, Al shares the raw realities of scaling businesses from the ground up—and how hitting rock bottom ultimately informed his blueprint for ethical, sustainable growth.

Rai Cornell, CEO and Strategic Marketing Consultant at Cornell Content Marketing, helps B2B businesses become industry standouts by creating long-term demand-generation strategies and eliminating costly and unnecessary short-term tactics like ads. Rai uses a psychology-driven marketing approach to ensure businesses attract prequalified, emotionally engaged buyers. Rai's journey began when she shifted from a career in mental health to marketing, realizing that traditional marketing methods failed to create meaningful connections. Leveraging her experience as a freelance writer since 2007 and psychologist since 2012, Rai is revolutionizing the way marketers connect with ideal buyers in our digital-everything world. Through her journey, Rai developed "The ELITE Method," a framework that guides businesses to deeply understand their ideal buyer's psychology, build lasting demand-generation systems, and transform their brand reputations for long-term success and thought leadership. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Rai Cornell:Website: https://www.cornellcontentmarketing.com LinkedIn: https://www.linkedin.com/in/raicornell Facebook: https://www.facebook.com/cornellcontentmarketing *E - explicit language may be used in this podcast.

In today's episode, you'll discover: 1.     What is the salesperson value calculator, and where did the idea come from? 2.     What does my guest mean by the PIA factor, and what happens if you ignore it? 3.     What's the Can't, Won't, Don't Know How model, and where does it come in? To support these three takeaways, I chose a quote from Mark Hunter: "It's not about having the right opportunities. It's about handling the opportunities right." About Lynn Hidy: Lynn Hidy is the founder of UpYourTeleSales.com known for her clarity, candor, and actionable strategies. With decades in the trenches, she helps sales leaders ditch the chaos and build confident, high-performing sales teams who sell virtually and get results without losing their minds (or their humor). How to Get in Touch with Lynn Hidy: Website: https://upyourtelesales.com/ Email:  lynn@upyourtelesales.com Gift: https://masteringinsidesalesleadership.com/ Amazon: https://www.amazon.com/Mastering-Inside-Sales-Leadership-Done-ebook/dp/B0GDZBQ6MH Stalk me online! Linktr.ee: https://linktr.ee/conniewhitman Communication Style Assessment (CSA)™:  https://changingthesalesgame.com/communication-style-assessment/ Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

Can you believe it? Seven years. Nearly 370 weekly podcast episodes. Five awards. Hundreds of conversations. Countless lessons, breakthroughs, stories, and moments shared together.In this special live anniversary episode, Diane Rolston invites listeners, clients, and community members into the room for a candid, behind-the-scenes conversation about podcasting, business growth, visibility, speaking, coaching, consistency, and creating meaningful impact.Joined live by listeners Paula Kent, Jennifer Kanyumwa, Ashli Komaryk, Jill Kelly, and others from the Dynamic Women® community, Diane answers powerful questions about:• Starting and growing a podcast• Building a coaching or speaking business• Monetizing expertise• Creating consistent content• Leveraging relationships and networking• Using your voice and platform to create impactThis episode is part coaching session, part business masterclass, part celebration, and fully real.Diane shares vulnerable truths, practical strategies, lessons from seven years of podcasting, and the heart behind why she continues showing up week after week for women who want to be successful AND satisfied.Listen to learn these key takeaways:• Diane's biggest lessons after 7 years of weekly podcasting• Why consistency matters more than perfection• What aspiring podcasters need to know before starting• The truth about podcast monetization and why Diane uses podcasting as a content anchor• How podcast interviews can lead to friendships, collaborations, clients, and community• Why visibility and relationship-building matter more than having a huge audience• The powerful question every entrepreneur should ask: “What's fastest to cash?”• How to monetize your expertise even before you feel fully ready• Why many women underestimate the value of skills that come naturally to them• The difference between “noise” in business and what actually moves the needle• How Diane built her coaching business through speaking opportunities and strategic networking• The importance of solving a specific problem for a specific person• What Diane looks for in podcast guests (and the mistakes many people make when pitching themselves)• Why Diane intentionally uses her platform to amplify women's voices and stories• The behind-the-scenes realities of balancing podcasting, business, family, speaking, coaching, and lifeSpecial Guests Featured:Paula KentJennifer KanyumwaAshli KomarykJill KellyLinks mentioned:Jennifer Kanyumwa's episode: https://dynamic-women.captivate.fm/episode/dw110-how-to-go-on-dragons-den-build-and-sell-a-business-with-jennifer-kanyumwaPaula Kent's episode: https://dynamic-women.captivate.fm/episode/dw161-fear-can-be-an-opportunity-with-paula-kentAmplifYou: https://amplifyou.com/about/Watch out for Diane and Jill's guesting at CanCare's podcast: https://www.cancare.org/podcastWant to be invited to join Diane's NEW high-level, like-minded group of women? Email her at diane@dianerolston.com.Do you prefer reading blogs or watching videos?Read Diane's blogs here: https://www.dianerolston.com/blogWatch Diane's videos here: https://www.youtube.com/@CoachDianeRolstonThis show's host, Diane Rolston, is called THE Expert on Being Dynamic and living a Dynamic Life. She specializes in coaching high-achieving women who want to be successful AND satisfied. She is a Certified Professional Coach, International Speaker, 11-time Author, and host of the five-time award-winning Dynamic Women Podcast, ranked in the top 2.5% of podcasts.Diane has been recognized with multiple awards for her professional accomplishments and for the powerful impact she has on the women she inspires and empowers. Chicken Soup for the Soul co-creator Jack Canfield describes her as “an amazing woman” doing “incredible work helping women develop holistic lives of balance.”Through her program, VA Made Easy, she helps entrepreneurs go from task overwhelm to business ease by hiring and training Virtual Assistants for them while also providing proven systems, processes, and strategies for success.Outside of her work, Diane is a mother of two, a soccer player, and a stand-up comedy rookie, always embracing new challenges and personal growth.You're invited to reach out to Diane and visit her website: www.dianerolston.com Check out what Diane is up to and other opportunities here: linktr.ee/dianerolstonConnect with me on your favourite social platform:https://www.facebook.com/LifeCoachDianehttps://www.linkedin.com/in/dianercoaching/https://twitter.com/DianeRCoachinghttps://www.instagram.com/coachdianerolston/https://www.youtube.com/user/DianeRolstonCoachingPersonal Email: diane@dianerolston.comDiane believes we are not defined by our titles or our roles. Instead, we are more powerful and happy when we can be who we are. This brought out her book Dynamic You™, based on a successful program, where she reveals the secret code to confident, wealthy, and successful women and leads women to unleash the Dynamic Woman™ in them!Grab your copy of Diane's autographed Dynamic You™ Book at a special Discount:https://www.dianerolston.com/store/p3/Autographed_Dynamic_You%E2%84%A2_Book.htmlThanks for listening!It means so much to us that you listened to our podcast!With this podcast, we are building an international community of Dynamic Women®. We aim to inspire more women to unleash their dynamic selves and enhance their lives across all areas, particularly in business. If you know someone who would benefit from this message or would be an awesome addition to our community, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a note in the comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast app on your mobile device.Leave us a reviewWe appreciate every bit of feedback to make this a value-adding part of your day. Ratings and reviews from our listeners not only help us give you more of what you want, but also help others find us in their podcast app. If you have a minute, an honest review on Apple Podcasts and other apps goes a long way! If you do, send a screenshot along with your mailing address to our...

This week on Inspire + Move, I'm thrilled to be collabing with Moira Kucaba, host of The High Vibe Life Podcast, mindset mentor, international speaker, bestselling author, and founder of The High Vibe Life Co. and co-founder of The Energy Institute. In today's episode, we'll dive into the world of visibility, social media strategy, and building a personal brand that authentically represents you. In part 1, we cover the mindset, habits, and strategies that have helped growth over the years, from early experiences in direct sales to creating scalable online offerings. We share how consistency, authenticity, and understanding your audience can transform your social media presence and create meaningful connections.Tune in to hear more about: • How to start building visibility online even if you're just getting started • The power of consistency across social media and why repeating yourself works • How to identify your content pillars and create a personal brand that resonates • Leveraging tools like ManyChat to engage with your audience and build relationships • The connection between personal discipline, health, and entrepreneurial growth • Why repurposing content and analyzing your engagement metrics is key for growthWhether you're a coach, entrepreneur, or creative looking to expand your audience, this episode gives you actionable insights to start showing up confidently online and building a personal brand that truly represents you.Don't miss part two, where we dive even deeper into content strategies, data-driven growth, and advanced social media tactics to scale your visibility and impact.Moira's LinksWebsite: https://moirakucaba.com/IG: https://www.instagram.com/moirakucabaPodcast: The High Vibe Life PodcastGet on the Mentor Collective Mastermind waitlist:https://chrisharder.me/mentor Let's Connect!• INSPIRE + MOVE EVENTS• Instagram• Private Coaching• Website• Facebook• TikTok

#916 What happens when a frugal newlywed couple turns a mattress shopping headache into a multi-million dollar business? In this episode hosted by Kirsten Tyrrel, Derek Hales, founder of NapLab, shares how his side project reviewing mattresses exploded into a data-driven empire. He walks us through the early days of testing beds in his one-bedroom apartment, building trust through transparency, and scaling into a team of seven with a dedicated lab. Derek reveals his three golden rules for affiliate success (complex, boring, expensive), how to find your niche, build trust with your audience, and create content that ranks. Whether you're curious about affiliate marketing, SEO, or building review-based businesses, this deep dive is packed with practical wisdom and behind-the-scenes insights! (Original Air Date - 9/19/25) What we discuss with Derek: + Origin of NapLab from a personal mattress search + Affiliate marketing as primary revenue model + Importance of testing complex, boring, expensive products + SEO and timing behind early site success + Building trust through unbiased, data-driven reviews + Scaling from a one-bedroom apartment to a full team + Structured review process with objective metrics + Leveraging social content without relying on it + Lessons from launching and selling Sleepopolis + Staying niche-focused to maintain authority Thank you, Derek! Check out NapLab at ⁠NapLab.com⁠. Take the ⁠personalized mattress quiz⁠. ⁠Contact Derek⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

What actually makes a bestseller? My two guests this episode, James Clear, author of Atomic Habits, which has sold over 30 million copies worldwide and is the best-selling book of the last decade, knows a thing or two about it. I also sit down with Madeline McIntosh, CEO of Penguin Random House US, where she's overseen the publication of over 1000 books. Together, James and Madeline have co-founded Authors Equity, a publishing model that completely inverts how authors are typically paid and how books are brought to market. In our conversation, they break down everything you need to know about publishing today, what works, what's broken, and how they're revolutionizing the industry with a win-win approach for authors.Timestamps:00:00 Introduction01:21 Publishing transformations Madeline has witnessed02:59 Madeline's motivation for founding Author's Equity05:14 The Author's Equity model compared to traditional publishing09:20 Why the author's equity model is beneficial14:03 The power of aligned incentives18:22 Author pain points solved by Author's Equity21:00 Selecting custom teams for each book24:45 Author's Equity's willingness to learn from authors28:22 Self-published authors joining Author's Equity31:07 Who Author's Equity is not for34:00 The win-win philosophy of Author's Equity36:05 Crafting books that sell for years39:00 The importance of building an audience as a nonfiction author41:40 The timeless desire and new vessel for delivering information46:00 Getting your best work in front of readers50:08 What makes books keep selling in year two and beyond53:10 Leveraging seasonal buying and promotional efforts55:22 The New York Times Bestseller list: commercial vs. psychological1:00:30 The most accurate bestseller list1:02:10 Reaching out to Author's EquityIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.com/?utm_campaign=29661554-nathan_barry_show&utm_source=youtube&utm_medium=podcast&utm_term=nathanbarryshow&utm_content=youtube_descriptionFollow James:Website: https://jamesclear.comX: https://twitter.com/JamesClearInstagram: https://www.instagram.com/jamesclearLinkedIn: https://www.linkedin.com/in/jamesclearFollow Madeline:LinkedIn: https://www.linkedin.com/in/madelinemcintoshInstagram: https://www.instagram.com/madmciFeatured in this episode:Kit: https://www.kit.comAuthors Equity: https://authorsequity.com/Atomic Habits: https://jamesclear.com/atomic-habitsHighlights:01:21 – Publishing before the internet and email09:20 – Authors no longer have to choose21:00 – Hand-selecting custom teams for each book31:07 – Avoiding books with a short shelf life47:03 – Value in the push and pull of ideas50:28 – The book has to sell itself1:00:30 – The most accurate bestseller list

Who am I? What was I made for? How do I live out my calling for the advancement of the Kingdom of God? On this episode of Overflow Unplugged, Jake, Bruce, Jonny, Lillie, Kenli talk through questions like…What is my calling and how do I know what I'm supposed to contribute? This episode takes a look at leaders who are living out their callings daily and we get to hear how they discovered what God was calling them to do! It's extremely helpful and we know you will benefit from it! ENJOY!—-This podcast is a part of the Overflow movement, a movement of 18–25-year-olds at Port City Community Church in Wilmington, NC! Overflow Unplugged is designed to be a real, authentic, and genuine place where we have conversations around the real questions that 18–25-year-olds are asking!We hope this episode encourages you where you are in your faith! If you would like to connect with someone on our team, you can text "CONNECT" to 910-727-1160 or follow us on Instagram @pc3overflow! ----Give towards what God is doing at Overflow and Port City Community Church!portcity.church/give ----Watch Overflow Online on YouTube on Tuesdays at 7:30p EST!

Over the past three years, L'Oréal Group has been quietly assembling the perfect team, ingredient, product and marketing rollout for its next big skin-care category: longevity.  Helmed by veteran L'Oréal Group executive Vania Lacascade, a doctor of pharmacy and MBA who has spent more than 15 years with the conglomerate, the first longevity skin-care range dropped on May 1 under the Lancôme brand.  Lacascade has worked across brands for L'Oréal Group and served as the chief innovation officer from 2023 to 2025. where she readied the conglomerate for its pivot into longevity. In 2025, she became the global brand president of Lancôme, overseeing the launch.  “One of the most significant projects I had to lead was this ambitious roadmap around longevity for beauty, and now, as the president of Lancôme, I have the opportunity to bring this roadmap to life,” Lacascade told Glossy. “With this launch, [called] Absolue MD, it's really this bridge between laboratory science and women's daily lives.”  The term longevity has become mainstream since the Covid-19 pandemic, as the wellness industry has exploded in popularity. Longevity is defined as living a longer, healthier life. In the health and wellness fields, it's often measured by a mix of lifespan, or how long one lives, and healthspan, or the quality of that life. How the term applies to beauty is still being decided.  “If we manage to live longer, the first priority is to live better, and what was interesting to me is, ‘How do you translate this shift when it comes to skin? When it comes to beauty?'” she said.  Lacascade told Glossy that she sees anti-aging and longevity products as complementary. For example, anti-aging is corrective: “Correcting the loss of collagen, correcting wrinkles, so those types of skin care are here to treat the symptoms and address very, very specifically different kinds of signs of aging,” she said. Meanwhile, longevity is “treating the root cause of aging,” she said.  To power the company's vision, L'Oréal's venture capital fund, BOLD, acquired a minority stake in Swiss biotech company Timeline in 2024. It then leveraged the company's Mitopure ingredient, which works through cellular repair, to power L'Oréal's first longevity skin-care launch, called Lancôme's Absolue MD. The new line dropped with three moisturizers made for different ages. The Anticipate cream is for those under 35 years old, while Intercept is made for those ages 35-55, and Reset was designed for who are 55-plus. Each is $155. In today's episode of the Glossy Beauty Podcast, Lacascade walks host Lexy Lebsack through her vision for L'Oréal Group's continued expansion into longevity, the Lancôme launch that kicked it off, and how the team is leveraging celebrity ambassadors like Demi Moore and Zoe Saldaña to spread the word. 

Visit Jason here at AfterTheLead.comIn this episode of The Selling Podcast, hosts Scott and Mike dive into the often-dreaded world of Customer Relationship Management (CRM) systems. They welcome Jason Kramer, founder and CEO of Cultivize and self-proclaimed "CRM Whisperer," to discuss why CRMs are often despised by sales teams and how to transform them from an administrative burden into a powerful tool for driving revenue.Why CRMs are Often HatedJason begins by explaining that the negativity surrounding CRMs stems from a lack of process and proper training. Many salespeople view them merely as tools for data entry rather than aids to make their jobs easier. Companies often hire salespeople and expect them to naturally know how to use these complex tools without providing a clear playbook or defining the necessary processes.Common CRM Mistakes and the Importance of NurturingA major hurdle for sales reps is the failure to follow up effectively. Salespeople get busy and postpone following up with leads who aren't ready to buy immediately, causing potential deals to fall through the cracks.Jason emphasizes the critical importance of "nurturing" leads, which he defines not as bombarding them with weekly emails, but as educating them. By providing valuable resources (like relevant articles or insights) that help solve their problems, you build rapport and educate them to make better decisions when they are ready to buy. Studies show that 63% of leads who enter the funnel will eventually buy if properly nurtured.Practical Advice for Sales RepsBlock Time on Your Calendar: The "I don't have time" excuse is common. Jason and the hosts strongly advise allocating rigid time blocks on your calendar specifically for Business Development. Treating CRM updates as part of business development makes it less likely to be pushed aside.Define Your Process: Take a step back and literally write down the steps in your ideal sales cycle. This defines the standard activities that need to happen at each stage.Utilize "Lead Scoring": Most CRMs track prospect activity (website visits, email opens, etc.). Leveraging lead scoring allows sales reps to prioritize leads who are actively showing interest, telling you who to call today.The 15-Minute Rule: When responding to new inbound leads, speed is everything. Statistically, waiting more than 15 minutes to reach out can cause you to lose the deal to a competitor who responds faster. If you cannot call immediately, utilize automated auto-responder emails to set expectations and maintain the conversation.The Role of AI in the Future of CRMThe conversation concludes with insights into how AI is impacting CRM usage. AI tools can analyze transcripts of calls and meetings to identify pain points, detect tonality, and provide actionable highlights. Furthermore, AI can help salespeople articulate follow-up communications more clearly and effectively by analyzing the customer's concerns and suggesting the best language to overcome them.

Thank you for joining us for another episode of Building the Premier Accounting Firm, the show that helps you grow your firm. Today, host Roger Knecht interviews Irene Seelig, CEO and co-founder of AccountGroove, to discuss how accounting firms can stop undercharging and wasting time on bad-fit clients. They cover building scalable advisory practices, leveraging AI for lead-to-paid systems, and the importance of CRMs in managing client relationships for accounting success. In This Episode: 00:00 Introducing AccountGroove and Irene Seelig 03:39 Why Accountants Undercharge for Services 08:19 Leveraging AI for Pricing & Packaging 13:43 Avoiding Bad-Fit Clients 17:43 Intentional Lead Generation and Responsiveness 20:42 Scaling Through Advisory Practices 26:34 Managing Client Expectations and Accessibility 30:07 Understanding and Leveraging a CRM System 36:13 From Lead to Paid: Streamlining Client Acquisition 39:54 Gratitude and Closing Remarks Key Takeaways: Reframe pricing from an hourly mindset to a value-based perspective, focusing on the outcomes provided to clients. Utilize data and AI to optimize proposal conversions and determine appropriate pricing for services, avoiding undercharging. Implement intentional lead generation and a scoring system to filter out bad-fit clients and focus on ideal niches. Respond to leads quickly using automated systems to significantly increase conversion rates. Introduce advisory services into bookkeeping and tax businesses to create recurring revenue models and increase firm profitability. Featured Quotes: "The value that they provide was just undercharged for, you know, the output that we ended up receiving from that sale." — Irene Seelig "If you don't respond within 60 seconds to a lead, you're, it's, you're dropping the conversion rate." — Irene Seelig "Accounting success is universal." — Roger Knecht Behind the Story: Irene Seelig and her co-founder built and sold a successful tech firm, working with major brands like Adidas and Burberry. This experience highlighted the crucial, yet often undervalued, role of their accountants and bookkeepers in the sale. This realization inspired them to create AccountGroove, a "lead-to-paid" system designed specifically for accounting firms. Their goal is to help these firms recognize their worth, charge appropriately, and build efficient, scalable businesses by leveraging data, AI, and strategic client management. Top 3 Highlights: Value-Based Pricing: Shift from hourly billing to value-based pricing, using data to inform proposals and increase contract values. Smart Client Filtering: Implement an AI-powered lead scoring system to identify ideal clients, automate responses, and route leads efficiently. Scalable Advisory: Transform traditional bookkeeping and tax services into recurring advisory models to boost firm profitability and client engagement. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Get one month free when you sign up by booking a demo at www.accountgroove.com/universalaccounting    Are you ready for a change, both personally and professionally?  Then accept and participate in the Accountrepreneurs Challenge.  This is a FREE opportunity to apply best practices and make this the best year yet in your career.   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This conference is one you don't want to miss.   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds."  "in the BLACK, Nine Principles to Make Your Business Profitable"  "Your Strategic Accountant" - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business.  "Your Profit & Growth Expert" - Offer CFO & Advisory services with confidence and competence.  Take the time to understand what your clients expect from you as their accountant. Follow the Turnkey Business plan for accounting professionals.  This is the proven process to start and build the premier accounting firm in your area.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.     Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve.  GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients.   Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.     For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777

On this episode of HALO Talks, Pete Moore sits down with internationally renowned marketing expert John Dwyer, also known as JD, for a deep dive into proven direct response marketing strategies that deliver real ROI . . . no vague brand-building promises. Hailing from Australia and celebrated for his practical, results-oriented approach, Jack shares stories from his decades-long career, including how a simple contest formula brought hundreds of qualified leads to gyms at a fraction of the usual cost, and why creative incentives like vacation vouchers trump discounting your own services. With anecdotes spanning from licensing Disney characters to orchestrating a bank campaign featuring Jerry Seinfeld, Dwyer reveals the nuts and bolts of incentive-based marketing, the mindset shifts needed to outpace the competition, the power of persistent idea generation, and the importance of a strong call to action. Whether you're running a gym, leading a fitness franchise, or simply want to sharpen your marketing acumen, this episode is packed with insights and actionable takeaways from one of the industry's most persistent and inventive minds. On viral gym incentives, Jack says, "Instead of giving up the first month membership, which of course every gym does, they replace that by saying, join my fitness center and I will give you a free vacation to Disney World, New York, Orlando, call the hotspots, and we give these vacation vouchers to them for $50." Key themes discussed Direct response marketing vs. traditional advertising Incentive-based marketing to drive gym memberships Cost-effective lead generation strategies Using contests and giveaways for engagement Leveraging licensing and brand equity Importance of a strong call to action (CTA) Adapting marketing for small and medium businesses A Few Key Takeaways 1. Direct Response Marketing Over Traditional Branding: John emphasized a fundamental difference between his approach and that of traditional ad agencies: Instead of building brand love in hopes customers will eventually try the product, his strategy is to get people to try the product first so they fall in love with the brand later. Measurability and ROI are central, and "face on the side of a bus" advertising is dismissed for most businesses unless they're global giants like Coca-Cola or Nike (01:04). 2. Leveraging Incentives—"Happy Meal Toys" for Grown-Ups: A key to successful direct response marketing, especially in the fitness sector, is offering incentives unrelated to price discounting. Dwyer discusses "Happy Meal toy" strategies—low-cost incentives (e.g., vacation vouchers) with high-perceived value—that drive response and differentiate offers without eroding core business value (07:24). 3. Facebook Contests for Lead Generation: John shared a proven contest model for gyms and fitness centers: Run Facebook contests where prospects can win a 6- or 12-month membership. The vast majority who don't win remain red-hot leads for follow-up offers. Reported costs per lead are dramatically lower ($1–$5) than those from typical lead generation companies, with much higher volume and exclusivity of leads (04:03). 4. Powerful Call to Action is Critical: Five key elements to effective direct response are: (1) Identify the problem, (2) Aggravate it, (3) Provide a solution, (4) Offer proof (testimonials), and (5) End with a strong call to action (CTA). Dwyer noted most campaigns fail due to a weak CTA, underscoring the importance of an irresistible, incentive-based close (22:15). 5. Borrowing Equity from Big Brands & Trends: A recurring theme with John is "borrowing" the equity of established brands or cultural trends via licensing (e.g., Disney, Ninja Turtles) or celebrity endorsement (e.g., Jerry Seinfeld for a bank's ad campaign). This shortcut to consumer attention and trust can be particularly powerful for smaller enterprises when deployed wisely (13:28). John Dwyer: https://theinstituteofwow.com/about  Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com

In the engineering world, we rely on sensors to acquire data from real-world processes and machines. Deciding how to use that data is very important. The right decisions impact process efficiency, system reliability, and even worker safety.   Join Control.com's David Peterson as he chats with Kate Sokolnicki of Rockwell Automation in this episode of the Moore's Lobby podcast. Sokolnicki explains the evolution of industrial sensing and the shift toward data-driven manufacturing.  They discuss many key technological advancements, including: -IO-Link as a standard: Simple sensors are transitioning into "smart" devices that provide dual-channel feedback—process data and health analytics—without typical price premiums. -Commoditized vision AI: High-end vision systems are being replaced by affordable cameras capable of quality checks and AI-driven processing at the edge or in the cloud. -Smart safety protocols: Learn how operators can now pinpoint specific faults in a daisy-chained system (e.g., identifying exactly which door is ajar), significantly reducing troubleshooting time. Sokolnicki notes that while AI is powerful, it requires robust metadata (machine, shift, and location context) to be actionable. She highlights how condition monitoring—such as tracking "heartbeats," sensor margins, or cable tension—allows plants to move from reactive repairs to proactive maintenance. She concludes by encouraging young engineers to prioritize back-of-the-napkin math and the common-sense test. Instead of relying solely on theoretical calculations, she advocates for interrogating results to ensure they align with physical reality. Rockwell Automation is committed to enabling the next generation of smart manufacturing. Under their Allen-Bradley brand, Rockwell has a broad portfolio of high-performance sensors and switches. This includes proximity and photoelectric sensors, limit switches, safety switches, and RFID and operator safety devices.  Meet Kate Sokolnicki Kate Sokolnicki is the Global Business Director for Rockwell Automation's Sensing & Safety business unit and serves as the site lead for Rockwell's Chelmsford, MA location. She oversees product portfolio strategy and is responsible for global sales growth.  Kate joined Rockwell in 2015 as a product specialist and was promoted to portfolio manager supporting Sensing, Safety, and Connectivity. Most recently, she was a business manager responsible for in-cabinet infrastructure products, including single-pair Ethernet/IP.  Prior to joining Rockwell, Kate worked in the biomedical industry as an applications engineer. Kate holds a BSc in Chemical Engineering from the Massachusetts Institute of Technology and lives in Chelmsford, MA. 

Episode Overview In this episode of the Expert Mentors Live, John Kitchens sits down with real estate investor and entrepreneur Jordan Wildman to break down what it really takes to build long-term wealth through real estate investing. This conversation goes far beyond flipping houses or chasing commissions. Jordan shares the mindset, strategies, and systems behind using real estate as a true wealth-building vehicle—not just a job. From identifying opportunities and building investor relationships to understanding leverage, cash flow, and long-term asset acquisition, this episode is packed with practical insights for agents and entrepreneurs who want to stop thinking transaction-to-transaction and start building real financial freedom. If you've ever wondered how to transition from earning income to building wealth, this episode delivers the blueprint. Key Topics Covered Why Most Agents Stay Stuck Financially Jordan and John unpack why so many agents make great money—but never actually build wealth. The biggest issue? Most agents stay trapped chasing the next commission instead of building assets that create long-term freedom. Topics include: Income vs. wealth Transactional thinking vs. ownership thinking Why cash flow changes everything The danger of lifestyle inflation Real Estate as the Ultimate Wealth Vehicle Jordan explains why real estate remains one of the greatest paths to wealth creation: Leverage Appreciation Tax advantages Cash flow Equity growth And why agents have a massive insider advantage when it comes to identifying opportunities before the public ever sees them. "When you understand opportunities and know how to find deals, the game changes completely." The Investor Mindset Shift One of the biggest themes of the episode:

Send us Fan MailRecorded live at the Family Office Club Super Summit, this segment explores how experienced investors use AI, data, and underwriting processes to evaluate deals and make investment decisions.As technology evolves, investors are combining traditional relationship-driven investing with advanced tools to improve speed, accuracy, and insight.In this discussion, panelists share:• How AI tools are being used for investor research, underwriting, and workflow automation• Why most investors still rely on human judgment despite rapid AI adoption• How large-scale data analysis is used to evaluate complex opportunities• The importance of building structured due diligence processes• How different asset classes (real estate, venture, private equity) approach underwritingYou'll also hear real-world examples:– Using AI to instantly prepare investor profiles and summaries– Reviewing thousands of projects through data mining and document analysis– Applying disciplined underwriting models in private equity secondaries– Leveraging new AI tools for financial modeling and decision-makingThis panel highlights a key reality: AI is a powerful tool — but it enhances decision-making, it doesn't replace investor judgment.

Tim Hyde shows how leaders can reclaim hours every week by fixing the invisible gaps in their systems. In this conversation, we explore why automation is not about saving time, but about creating intimacy at scale, reducing friction in decision-making and designing smarter customer journeys that actually move people forward.   ⁠Experience our episodes in a whole new way. Watch every video version on our YouTube ⁠Channel. Subscribe now to be first to catch our next release. https://www.youtube.com/@manageselfleadotherspodcast?sub_confirmation=1   SOUNDBITES [1:43] Why automation and system design should come before sales, marketing and delivery if leaders want scalable results. [2:18] Seeing customer journeys like lines of code and how one broken step can stop the entire business from working. [3:58] Where leaders should look first to find automation opportunities in their own workflows. [4:33] Using frequency as a decision filter to identify tasks that are worth automating and those that are not. [5:38] How long-standing annoyances and repeated behaviours signal high-value automation opportunities. [6:22] Why customer impact matters more than time savings when designing automated systems. [6:59] Creating intimacy at scale by personalising automated messages without becoming transactional. [8:07] Leveraging underutilised assets such as books, podcasts and content to strengthen automated touchpoints. [9:10] Building simple systems first and then reusing them for strategic leverage across multiple scenarios. [10:05] Using automation as a delivery system rather than relying on a single channel like email. [12:41] Choosing the right communication tools to deepen relationships, not just broadcast messages. [13:08] Reusing automation frameworks for anniversaries, milestones and ongoing client touchpoints. [14:26] Owning the indecision period after proposals are sent and why most businesses lose momentum here. [16:39] Using automation and AI notes to personalise long-term follow-ups months or years later. [18:02] Why templates combined with meaningful data create powerful, human-sounding automation. [18:47] The trade-off between learning automation yourself versus working with an expert. [21:06] Asking “and then what?” to turn single actions into connected systems.   TIM HYDE https://winmoreclients.com.au/ https://www.linkedin.com/in/tim-hyde-crm/   ABOUT PODCAST HOST, NINA SUNDAY Nina Sunday's latest book, ‘'Manage Self, Lead Others: Constructive Conversations, True Self-Leadership, and Culture You Can't Fake'' now on Amazon - paperback or kindle. Amazon USA ⁠⁠⁠⁠https://a.co/d/3WaplI9⁠⁠⁠⁠ Amazon Australia ⁠⁠⁠⁠https://amzn.asia/d/0KwghaM⁠⁠⁠⁠ You can read any Kindle eBook on your PC, laptop or phone; you don't need a Kindle device.  === To learn more about face-to-face training programs with Nina Sunday or one of her experienced Facilitators from Brainpower Training Pty Ltd in Australia Pacific, visit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.brainpowertraining.com.au...⁠ === To visit Nina Sunday's speaker site for global in-person speaking bookings visit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.ninasunday.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ === Connect with Nina Sunday on LinkedIn https://www.linkedin.com/in/ninasunday/ === To subscribe to Nina Sunday's blog go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.brainpowertraining.com.au/⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ and scroll to bottom of the page to register. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, hosts Lois Houston and Nikita Abraham break down the differences between Infrastructure-as-a-Service, Platform-as-a-Service, and Software-as-a-Service. The conversation explores how each framework influences control, cost efficiency, expansion, reliability, and contingency planning.   Cloud Tech Jumpstart: https://mylearn.oracle.com/ou/course/cloud-tech-jumpstart/152992 Oracle University Learning Community: https://education.oracle.com/ou-community LinkedIn: https://www.linkedin.com/showcase/oracle-university/ X: https://x.com/Oracle_Edu   Special thanks to Arijit Ghosh, Anna Hulkower, Radhika Banka, and the OU Studio Team for helping us create this episode. --------------------------------------- Episode Transcript: 00:00 Hi there! We're hitting rewind for the next few weeks and bringing back some of our most popular episodes. So, sit back and enjoy these highlights from our archive. 00:12 Welcome to the Oracle University Podcast, the first stop on your cloud journey. During this series of informative podcasts, we'll bring you foundational training on the most popular Oracle technologies. Let's get started! 00:38 Nikita: Welcome to the Oracle University Podcast! I'm Nikita Abraham, Team Lead: Editorial Services with Oracle University, and with me is Lois Houston, Director of Innovation Programs. Lois: Hey there! Last week, we spoke about how hypervisors, virtual machines, and containers have transformed data centers. Today, we're moving on to something just as important—the main cloud models that drive modern cloud computing. Nikita: Orlando Gentil, Principal OCI Instructor at Oracle University, joins us once again for part four of our discussion on cloud data centers.  01:14 Lois: Hi Orlando! Glad to have you with us today. Can you walk us through the different types of cloud models?  Orlando: These are commonly categorized into three main service models: Infrastructure-as-a-Service, Platform-as-a-Service, and Software-as-a-Service. Let's use the idea of getting around town to understand cloud service models. IaaS is like renting a car. You don't own the car, but you control where it goes, how fast, and when to stop. In cloud terms, the provider gives you the infrastructure—virtual machines, storage, and networking—but you manage everything on top—the OS, middleware, runtime, and application. Thus, it's like using a shuttle service. You bring your bags—your code, pick your destination—your app requirements, but someone else drives and maintains the vehicle. You don't worry about the engine, fuel, or routing planning. That's the platform's job. Your focus stays on development and deployment, not on servers or patching. SaaS is like ordering a taxi. You say where you want to go and everything else is handled for you. It's the full-service experience. In the cloud, SaaS is software UXs over the web—Email, CRM, project management. No infrastructure, no updates, just productivity.  02:45 Nikita: Ok. How do the trade-offs between control and convenience differ across SaaS, PaaS, and IaaS? Orlando: With IaaS, much like renting a car, you gain high control. You are managing components like the operating system, runtime, your applications, and your data. In return, the provider expertly handles the underlying virtual machines, storage, and networking. This model gives you immense flexibility. Moving to PaaS, our shuttle service, you shift to a medium level of control but gain significantly higher convenience. Your primary focus remains on your application code and data. The provider now takes on the heavy lifting of managing the runtime environment, the operating system, the servers themselves, and even the scaling. Finally, SaaS, our taxi service, offers the highest convenience with the lowest control level. Here, your responsibility is essentially just using the application and managing your specific configurations or data within it. The cloud provider manages absolutely everything else—the entire infrastructure, the platform, and the application itself. 04:05 Nikita: One of the top concerns for cloud users is cost optimization. How can we manage this? Orlando: Each cloud service model offers distinct strategies to help you manage and reduce your spending effectively, as well as different factors that drives those costs. For Infrastructure-as-a-Service, where you have more control, optimization largely revolves around smart resource management. This means rightsizing your VMs, ensuring they are not overprovisioned, and actively turning off idle resources when not in use. Leveraging preemptible or spot instances for flexible workloads can also significantly cut costs. Your charges here are directly tied to your compute, storage, and network usage, so efficiency is key. Moving to Platform-as-a-Service, where the platform is managed for you, optimization shifts slightly. Strategies include choosing scalable platforms that can efficiently handle fluctuating demand, opting for consumption-based pricing where available, and diligently optimizing your runtime usage to minimize processing time. Costs in PaaS are typically based on your application usage, runtime hours, and storage consumed. Finally, for Software-as-a-Service where you can consume a ready-to-use application, cost optimization centers on licensing and usage. This involves consolidating tools to avoid redundant subscriptions, selecting usage-based plans if they align better with your needs, and crucially, eliminating any unused license. SaaS costs are generally based on subscription or per user fees. Understanding these nuances is essential for effective cloud financial management.  06:05 Lois: Ok. And what about scalability? How does each model handle the ability to grow and shrink with demand, without needing manual hardware changes? Orlando: How you achieve and manage that scalability varies significantly across our three service models. For Infrastructure-as-a-Service, you have the most direct control over scaling. You can implement manual or auto scaling by adding or removing virtual machines as needed, often leveraging load balancers to distribute traffic. In this model, you configure the scaling policies and parameters based on your specific workload. Moving to Platform-as-a-Service, the scaling becomes more automated and elastic. The platform automatically adjusts resources based on your application's demand, allowing it to seamlessly handle traffic spikes or dips. Here, the provider manages the underlying scaling behavior, freeing you from that operational burden. Finally, with Software-as-a-Service, scalability is largely abstracted and invisible to the user. The application scales automatically in the background, with the entire process fully managed by the provider. As a user, you simply benefit from the application's ability to handle millions of users without ever needing to worry about the infrastructure. Understanding these scaling differences is crucial for selecting the right model for your application's need.  07:45 Join the Oracle University Learning Community and tap into a vibrant network of over 1 million members, including Oracle experts and fellow learners. This dynamic community is the perfect place to grow your skills, connect with likeminded learners, and celebrate your successes. As a MyLearn subscriber, you have access to engage with your fellow learners and participate in activities in the community. Visit community.oracle.com/ou to check things out today!  08:18 Nikita: Welcome back! We've talked about cost optimization and scalability in cloud environments. But what about ensuring availability? How does that work?  Orlando: Availability refers to the ability of a system or service to remain accessible in operational, even in the face of failures or extremely high demand. The approach of achieving and managing availability, and crucially, your role versus the provider's, differs greatly across each model. With Infrastructure-as-a-Service, you have the most direct control over your availability strategy. You will be responsible for designing an architecture that includes redundant VMs, deploying load balancers, and potentially even multi-region setups for disaster recovery. Your specific roles involves designing this architecture and managing your failover process and data backups. The provider's role, in turn, is to deliver the underlying infrastructure with defined service level agreements, SLAs, and health monitoring. For Platform-as-a-Service, the platform itself offers a higher degree of built-in, high availability, and automated failover. While the provider maintains the runtime platform's availability, your role shifts. You need to ensure your application's logic is designed to gracefully handle retries and potential transient failures that might occur. Finally, with Software-as-a-Service, availability is almost entirely handled for you. The provider ensures fully abstracted redundancy and failover behind the scenes. Your role becomes largely minimal, often just involving a specific application's configurations. The provider is entirely responsible for the full application uptime and the underlying high availability infrastructure. Understanding these distinct roles in ensuring availability is essential for setting expectations and designing your cloud strategy efficiently. 10:32 Lois: Building on availability, let's talk Disaster Recovery. Orlando: DR is about ensuring your systems and data can be recovered and brought back online in the event of a significant failure, whether it's a hardware crash, a natural disaster, or even human error. Just like the other aspects, the strategy and responsibilities for DR vary significantly across the cloud service models. For Infrastructure-as-a Service, you have the most direct involvement in your DR strategy. You need to design and execute custom DR plans. This involves leveraging capabilities like multi-region backups, taking VM snapshots, and setting up failover clusters. A real-world example might be using Oracle Cloud compute to replicate your VMs to a secondary region with block volume backups to ensure business continuity. Essentially, you manage your entire DR process here. Moving to Platform-as-a-Service, disaster recovery becomes a shared responsibility. The platform itself offers built-in redundancy and provide APIs for backup and restore. Your role will be to configure the application-level recovery and ensure your data is backed up appropriately, while the provider handles the underlying infrastructure's DR capability. An example could be Azure app service, Oracle APEX applications, where your apps are redeployed from source control like Git after an incident. Finally, with Software-as-a-Service, disaster recovery is almost entirely vendor managed. The provider takes full responsibility, offering features like auto replication and continuous backup, often backed by specific Recovery Point Objective (RPO) and Recovery Time Objective (RTO) SLAs. A common example is how Microsoft 365 or Salesforce manage user data backups in restoration. It's all handled seamlessly by the provider without your direct intervention. Understanding these different approaches to DR is crucial for defining your own business continuity plans in the cloud. 12:59 Lois: Thank you, Orlando, for this insightful discussion. To recap, we spoke about the three main cloud models: IaaS, PaaS, and SaaS, and how each one offers a different mix of control and convenience, impacting cost, scalability, availability, and recovery.  Nikita: Yeah, hopefully this helps you pick the right cloud solution for your needs. If you want to learn more about the topics we discussed today, head over to mylearn.oracle.com and search for the Cloud Tech Jumpstart course. In our next episode, we'll take a close look at the essentials of networking. Until then, this is Nikita Abraham… Lois: And Lois Houston, signing off! 13:39 That's all for this episode of the Oracle University Podcast. If you enjoyed listening, please click Subscribe to get all the latest episodes. We'd also love it if you would take a moment to rate and review us on your podcast app. See you again on the next episode of the Oracle University Podcast.

Episode Summary:If you've been applying for jobs, tailoring your resume, hitting “submit” over and over, and hearing crickets, this episode is for you. Because here's the hard truth: Your resume is content.And if nobody's seeing it, engaging with it, or remembering it, then your job search strategy is broken.In this episode of the Who Ya Know Show, Trevor Houston and Mark Elder break down why personal branding is no longer optional, why “best known beats best,” and how to stop chasing opportunities and start attracting them. If you've felt overlooked, invisible, or frustrated in today's job market, this conversation will shift your entire approach.Resources:Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Mark Elder LinkedIn: https://www.linkedin.com/in/markelder1/Career Comeback Mastermind: https://calendly.com/tmhouston/mastermindSubscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a Financial Advisor offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.comChapters:(0:00) Why your resume is your marketing asset and how to make it visible(2:32) Visibility matters more than qualifications alone(3:19) Why being known beats being the best(4:48) Using storytelling to attract opportunities(6:04) From job seeker to trusted expert(10:30) Building a digital footprint through consistent content(13:12) Why personal branding is non-negotiable today(16:49) Case study: Building authority through content(19:03) Leveraging video and testimonials for credibility(25:52) Value-driven content beats self-promotion(36:56) Crafting your personal narrative with ChatGPT(40:48) Authenticity over perfection in personal branding(51:17) The power of consistency and discipline(56:16) Proactive networking that gets attention(1:08:08) Personalized video outreach for visibility(1:18:00) A practical branding action plan(1:34:51) Final profile audit: does your brand stand out?

“What if the biggest untapped source of capital for real estate syndications is already sitting inside retirement accounts?” Discover how Carl Fischer and Matt Moore break down how they've helped over 1,500+ capital raisers unlock self-directed IRA and qualified retirement capital for alternative investments. They explain why many successful sponsors raise 50–60% of their capital from retirement accounts, how “sticky” IRA capital creates stronger long-term investor relationships, and why most investors still don't realize they can legally use IRAs, 401(k)s, HSAs, and other tax-advantaged accounts to invest in real estate syndications. The conversation dives deep into the misconceptions surrounding self-directed IRAs, the importance of simplifying investor education, and how sponsors can use webinars, Q&A sessions, CRM systems, and strategic communication to attract and retain retirement capital. Carl and Matt also share practical insights on investor psychology, market trends, due diligence, risk management, AI-driven research, and why consistent communication—not flashy returns—is what ultimately builds trust and keeps investors coming back. For sponsors, capital raisers, and investors looking to scale smarter in today's market, this episode delivers a tactical roadmap for leveraging one of the largest pools of capital in the world. 5 Key Takeaways on this episode:Retirement capital can become a major funding source Many successful sponsors raise 50–60% of their capital from self-directed retirement accounts. Most investors still don't know they can use IRAs for syndications Education and simple conversations can unlock entirely new capital sources. Communication and trust matter more than flashy returns Investors stay loyal to sponsors who consistently communicate and remain transparent during challenges. Sponsors don't need to become IRA experts Leveraging third-party administrators like CamaPlan simplifies the process and increases investor confidence. AI and due diligence groups are changing investor behavior Investors are becoming more sophisticated, collaborative, and research-driven in evaluating deals and operators. About Tim MaiTim Mai is a real estate investor, fund manager, mentor, and founder of HERO Mastermind for REI coaches.He has helped many real estate investors and coaches become millionaires. Tim continues to help busy professionals earn income and build wealth through passive investing.He is also a creative marketer and promoter with incredible knowledge and experience, which he freely shares. He has lifted himself from the aftermath of war, achieving technical expertise in computers, followed by investment success in real estate, management skills, and a lofty position among real estate educators and internet marketers.Tim is an industry leader who has acquired and exited well over $50 million worth of real estate and is currently an investor in over 2700 units of multifamily apartments.Connect with TimWebsite: Capital Raising PartyFacebook: Tim Mai | Capital Raising Nation Instagram: @timmaicomTwitter: @timmaiLinkedIn: Tim MaiYouTube: Tim Mai

Stem cell health in space matters for astronaut health and cancer research. Jessica Pham, UC San Diego, explains how spaceflight shapes normal hematopoietic stem cells and cancer stem cells through nano bioreactor studies, astronaut blood analysis, and tumor organoid work in low-Earth orbit. Pham examines increased cycling and reduced dormancy in space, reduced self-renewal after return, and ongoing research on cancer stem cells and their microenvironment, helping clarify how stem cells respond to spaceflight. This work helps explain how space conditions may change stem cell fitness over time and points toward a better understanding of astronaut health, long-duration missions, and cancer stem cell behavior. Series: "Stem Cell Channel" [Health and Medicine] [Science] [Show ID: 41477]

Stem cell health in space matters for astronaut health and cancer research. Jessica Pham, UC San Diego, explains how spaceflight shapes normal hematopoietic stem cells and cancer stem cells through nano bioreactor studies, astronaut blood analysis, and tumor organoid work in low-Earth orbit. Pham examines increased cycling and reduced dormancy in space, reduced self-renewal after return, and ongoing research on cancer stem cells and their microenvironment, helping clarify how stem cells respond to spaceflight. This work helps explain how space conditions may change stem cell fitness over time and points toward a better understanding of astronaut health, long-duration missions, and cancer stem cell behavior. Series: "Stem Cell Channel" [Health and Medicine] [Science] [Show ID: 41477]

Stem cell health in space matters for astronaut health and cancer research. Jessica Pham, UC San Diego, explains how spaceflight shapes normal hematopoietic stem cells and cancer stem cells through nano bioreactor studies, astronaut blood analysis, and tumor organoid work in low-Earth orbit. Pham examines increased cycling and reduced dormancy in space, reduced self-renewal after return, and ongoing research on cancer stem cells and their microenvironment, helping clarify how stem cells respond to spaceflight. This work helps explain how space conditions may change stem cell fitness over time and points toward a better understanding of astronaut health, long-duration missions, and cancer stem cell behavior. Series: "Stem Cell Channel" [Health and Medicine] [Science] [Show ID: 41477]

Stem cell health in space matters for astronaut health and cancer research. Jessica Pham, UC San Diego, explains how spaceflight shapes normal hematopoietic stem cells and cancer stem cells through nano bioreactor studies, astronaut blood analysis, and tumor organoid work in low-Earth orbit. Pham examines increased cycling and reduced dormancy in space, reduced self-renewal after return, and ongoing research on cancer stem cells and their microenvironment, helping clarify how stem cells respond to spaceflight. This work helps explain how space conditions may change stem cell fitness over time and points toward a better understanding of astronaut health, long-duration missions, and cancer stem cell behavior. Series: "Stem Cell Channel" [Health and Medicine] [Science] [Show ID: 41477]

Stem cell health in space matters for astronaut health and cancer research. Jessica Pham, UC San Diego, explains how spaceflight shapes normal hematopoietic stem cells and cancer stem cells through nano bioreactor studies, astronaut blood analysis, and tumor organoid work in low-Earth orbit. Pham examines increased cycling and reduced dormancy in space, reduced self-renewal after return, and ongoing research on cancer stem cells and their microenvironment, helping clarify how stem cells respond to spaceflight. This work helps explain how space conditions may change stem cell fitness over time and points toward a better understanding of astronaut health, long-duration missions, and cancer stem cell behavior. Series: "Stem Cell Channel" [Health and Medicine] [Science] [Show ID: 41477]

Lundy Inc. founder and CEO Justin Lundy shares the history behind Finding Homes, Nora and Navigator as well as how Heartland MLS users can use the new A.I. assistant to streamline their workflow and save time.

What do real estate investors need to know about the Big Beautiful Bill? ============= Connect with Mark and Tom: StraightUpChicagoInvestor.com Guest: Aaron Zimmerman, Brick House CPAs Email the Show: StraightUpChicagoInvestor@gmail.com Link: Build Your Team | Straight Up Chicago Investor Podcast Properties for Sale on the North Side?  We want to buy them. Email: StraightUpChicagoInvestor@gmail.com Have a vacancy? We can place your next tenant and give you back 30-40 hours of your time. Learn more: GCRealtyInc.com/tenant-placement Has Property Mgmt become an opportunity cost for you? Let us lower your risk and give you your time back to grow. Learn more: GCRealtyinc.com ----------------- Production House: Flint Stone Media Copyright of Straight Up Chicago Investor 2026.

In today’s episode, Nathan Stuck sits down with his former professor, Dr. Sundar Bharadwaj, the Coca-Cola Chair of Marketing at UGA, to unpack how social impact can become a firm's most significant competitive advantage. Sundar shares his journey from working with Amul, an Indian dairy cooperative that revolutionized farmer cash flow, to researching how modern multinationals leverage purpose to disrupt stagnant categories. Nathan and Sundar dive deep into the "Marketing-Finance Interface," discussing why marketing metrics often fail to reach the C-suite and how to reframe impact as a demand driver rather than a cost center. Sundar provides a framework for leaders to move beyond performative CSR and instead bake impact into the very core of their products. RESOURCES RELATED TO THIS EPISODE Learn more about Sundar’s work via his Terry College of Business Profile https://www.terry.uga.edu/directory/sundar-bharadwaj/ Order Sundar's book: Good Growth: How Brands Win with Social Impact https://www.amazon.com/Good-Growth-Brands-Social-Impact-ebook/dp/B0D2M3CRFZ Connect with Sundar on LinkedIn: https://www.linkedin.com/in/sundarbharadwajmarketingprof CREDITS Theme Music

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Kurt Farquhar. Television & Film Composer, Founder of Fall Crop Productions and True Music ProNotable Credits: The King of Queens, Girlfriends, The Parkers, Being Mary Jane, The Proud Family, The Neighborhood, Black LightningAwards: 10 BMI AwardsTenure: 38+ years in television Purpose of the Interview The purpose of this interview is to educate and inspire creatives, entrepreneurs, and professionals about longevity, adaptability, and wealth-building behind the scenes. Kurt Farquhar’s journey highlights how sustainable success comes from mastery of craft, relationship-building, and treating creativity as a business—not chasing visibility or fame. Rushion McDonald uses Kurt’s career as a blueprint for: Building mailbox money through residuals Staying relevant across decades of industry change Monetizing intellectual property Leveraging relationships to sustain opportunity Core Themes Discussed Longevity vs. “getting on” Behind-the-scenes success Residual income (“mailbox money”) Adaptability in changing industries Creative originality Relationship capital Diversifying income through ownership Treating art like a business Key Takeaways 1. Staying In Is Harder Than Getting In While many focus on breaking into the industry, Kurt emphasizes that lasting success requires constant reinvention. “The continuing it for the 30-plus years has been way harder than the getting in in the first.” Insight: Longevity requires discipline, humility, and evolution. 2. Behind-the-Scenes Roles Can Be More Sustainable Kurt chose composing over performing, allowing him to age into his career rather than age out of it. “In television and film… all I’ve got to say is John Williams is in his 90s and still composing.” Insight: Choose lanes that allow long-term relevance and recurring income. 3. Residual Income Is Real Wealth Rushion and Kurt discuss “mailbox money”—recurring payments from past work. “If you just had the mailbox money for King of Queens, you’d be fine.” Insight: True financial freedom comes from owning work that keeps paying. 4. Adaptability Is Non‑Negotiable Kurt has survived massive industry shifts—from analog tape to digital production—by embracing change. “Sustain that good idea, change it, polish it up, and mold it for the changing times.” Insight: Talent without adaptability becomes obsolete. 5. Originality Comes From Listening, Not Forcing a Style Kurt avoids creative stagnation by serving the story, not his ego. “I don’t come in every day trying to force the singular style I’ve done for 38 years.” Insight: Longevity depends on collaboration and humility. 6. Relationships Are Career Currency Kurt credits long-term success to consistently showing up for people—before they’re powerful. “If you only call someone once you read they’ve got something coming up, it’s already too late.” Insight: Relationships built without agenda produce lasting opportunity. 7. Saying “Yes” Creates Opportunity Kurt embraces what he calls the power of yes. “I figure I can say yes more than you and end up making more and doing better.” Insight: Opportunity favors those who remain open, prepared, and professional. 8. Ownership Multiplies Creativity Into Business Kurt built True Music Pro, a licensing library used across major networks and streaming platforms. “I realized companies were licensing more of my music than I was… so I built my own library.” Insight: Ownership turns talent into scalable income. Notable Quotes “The journey to stay in is harder than the journey to get in.” “Treat it like a business and it might treat you in kind.” “I do my job, I do it the best I can, and I move on to the next one.” “Character is character. Relationships matter.” “That success doesn’t happen by accident. It happens with care.” Overall Impact of the Interview This interview serves as a masterclass on creative longevity and wealth-building without celebrity dependency. Kurt Farquhar’s story reframes success as: Consistent excellence Relationship stewardship Business ownership Adaptability across generations It is especially powerful for: Creatives seeking sustainable careers Entrepreneurs building IP-based businesses Professionals navigating long-term relevance Anyone pursuing “quiet wealth” over public fame #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Kurt Farquhar. Television & Film Composer, Founder of Fall Crop Productions and True Music ProNotable Credits: The King of Queens, Girlfriends, The Parkers, Being Mary Jane, The Proud Family, The Neighborhood, Black LightningAwards: 10 BMI AwardsTenure: 38+ years in television Purpose of the Interview The purpose of this interview is to educate and inspire creatives, entrepreneurs, and professionals about longevity, adaptability, and wealth-building behind the scenes. Kurt Farquhar’s journey highlights how sustainable success comes from mastery of craft, relationship-building, and treating creativity as a business—not chasing visibility or fame. Rushion McDonald uses Kurt’s career as a blueprint for: Building mailbox money through residuals Staying relevant across decades of industry change Monetizing intellectual property Leveraging relationships to sustain opportunity Core Themes Discussed Longevity vs. “getting on” Behind-the-scenes success Residual income (“mailbox money”) Adaptability in changing industries Creative originality Relationship capital Diversifying income through ownership Treating art like a business Key Takeaways 1. Staying In Is Harder Than Getting In While many focus on breaking into the industry, Kurt emphasizes that lasting success requires constant reinvention. “The continuing it for the 30-plus years has been way harder than the getting in in the first.” Insight: Longevity requires discipline, humility, and evolution. 2. Behind-the-Scenes Roles Can Be More Sustainable Kurt chose composing over performing, allowing him to age into his career rather than age out of it. “In television and film… all I’ve got to say is John Williams is in his 90s and still composing.” Insight: Choose lanes that allow long-term relevance and recurring income. 3. Residual Income Is Real Wealth Rushion and Kurt discuss “mailbox money”—recurring payments from past work. “If you just had the mailbox money for King of Queens, you’d be fine.” Insight: True financial freedom comes from owning work that keeps paying. 4. Adaptability Is Non‑Negotiable Kurt has survived massive industry shifts—from analog tape to digital production—by embracing change. “Sustain that good idea, change it, polish it up, and mold it for the changing times.” Insight: Talent without adaptability becomes obsolete. 5. Originality Comes From Listening, Not Forcing a Style Kurt avoids creative stagnation by serving the story, not his ego. “I don’t come in every day trying to force the singular style I’ve done for 38 years.” Insight: Longevity depends on collaboration and humility. 6. Relationships Are Career Currency Kurt credits long-term success to consistently showing up for people—before they’re powerful. “If you only call someone once you read they’ve got something coming up, it’s already too late.” Insight: Relationships built without agenda produce lasting opportunity. 7. Saying “Yes” Creates Opportunity Kurt embraces what he calls the power of yes. “I figure I can say yes more than you and end up making more and doing better.” Insight: Opportunity favors those who remain open, prepared, and professional. 8. Ownership Multiplies Creativity Into Business Kurt built True Music Pro, a licensing library used across major networks and streaming platforms. “I realized companies were licensing more of my music than I was… so I built my own library.” Insight: Ownership turns talent into scalable income. Notable Quotes “The journey to stay in is harder than the journey to get in.” “Treat it like a business and it might treat you in kind.” “I do my job, I do it the best I can, and I move on to the next one.” “Character is character. Relationships matter.” “That success doesn’t happen by accident. It happens with care.” Overall Impact of the Interview This interview serves as a masterclass on creative longevity and wealth-building without celebrity dependency. Kurt Farquhar’s story reframes success as: Consistent excellence Relationship stewardship Business ownership Adaptability across generations It is especially powerful for: Creatives seeking sustainable careers Entrepreneurs building IP-based businesses Professionals navigating long-term relevance Anyone pursuing “quiet wealth” over public fame #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Kurt Farquhar. Television & Film Composer, Founder of Fall Crop Productions and True Music ProNotable Credits: The King of Queens, Girlfriends, The Parkers, Being Mary Jane, The Proud Family, The Neighborhood, Black LightningAwards: 10 BMI AwardsTenure: 38+ years in television Purpose of the Interview The purpose of this interview is to educate and inspire creatives, entrepreneurs, and professionals about longevity, adaptability, and wealth-building behind the scenes. Kurt Farquhar’s journey highlights how sustainable success comes from mastery of craft, relationship-building, and treating creativity as a business—not chasing visibility or fame. Rushion McDonald uses Kurt’s career as a blueprint for: Building mailbox money through residuals Staying relevant across decades of industry change Monetizing intellectual property Leveraging relationships to sustain opportunity Core Themes Discussed Longevity vs. “getting on” Behind-the-scenes success Residual income (“mailbox money”) Adaptability in changing industries Creative originality Relationship capital Diversifying income through ownership Treating art like a business Key Takeaways 1. Staying In Is Harder Than Getting In While many focus on breaking into the industry, Kurt emphasizes that lasting success requires constant reinvention. “The continuing it for the 30-plus years has been way harder than the getting in in the first.” Insight: Longevity requires discipline, humility, and evolution. 2. Behind-the-Scenes Roles Can Be More Sustainable Kurt chose composing over performing, allowing him to age into his career rather than age out of it. “In television and film… all I’ve got to say is John Williams is in his 90s and still composing.” Insight: Choose lanes that allow long-term relevance and recurring income. 3. Residual Income Is Real Wealth Rushion and Kurt discuss “mailbox money”—recurring payments from past work. “If you just had the mailbox money for King of Queens, you’d be fine.” Insight: True financial freedom comes from owning work that keeps paying. 4. Adaptability Is Non‑Negotiable Kurt has survived massive industry shifts—from analog tape to digital production—by embracing change. “Sustain that good idea, change it, polish it up, and mold it for the changing times.” Insight: Talent without adaptability becomes obsolete. 5. Originality Comes From Listening, Not Forcing a Style Kurt avoids creative stagnation by serving the story, not his ego. “I don’t come in every day trying to force the singular style I’ve done for 38 years.” Insight: Longevity depends on collaboration and humility. 6. Relationships Are Career Currency Kurt credits long-term success to consistently showing up for people—before they’re powerful. “If you only call someone once you read they’ve got something coming up, it’s already too late.” Insight: Relationships built without agenda produce lasting opportunity. 7. Saying “Yes” Creates Opportunity Kurt embraces what he calls the power of yes. “I figure I can say yes more than you and end up making more and doing better.” Insight: Opportunity favors those who remain open, prepared, and professional. 8. Ownership Multiplies Creativity Into Business Kurt built True Music Pro, a licensing library used across major networks and streaming platforms. “I realized companies were licensing more of my music than I was… so I built my own library.” Insight: Ownership turns talent into scalable income. Notable Quotes “The journey to stay in is harder than the journey to get in.” “Treat it like a business and it might treat you in kind.” “I do my job, I do it the best I can, and I move on to the next one.” “Character is character. Relationships matter.” “That success doesn’t happen by accident. It happens with care.” Overall Impact of the Interview This interview serves as a masterclass on creative longevity and wealth-building without celebrity dependency. Kurt Farquhar’s story reframes success as: Consistent excellence Relationship stewardship Business ownership Adaptability across generations It is especially powerful for: Creatives seeking sustainable careers Entrepreneurs building IP-based businesses Professionals navigating long-term relevance Anyone pursuing “quiet wealth” over public fame #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Gustavo Cardona is VP of Technology at Levain Bakery, where he leads IT infrastructure and data strategy to bridge innovative technology with the operational reality of a craft-focused, omnichannel retail business.  He's responsible for building Levain's enterprise systems, including integrating Toast, NetSuite, and CrunchTime into a unified data platform, migrating the organization to real-time reporting with Tableau, and developing a multi-year technology roadmap. Gustavo's approach focuses on what he calls the "adoption challenge"—ensuring technology actually gets used rather than just implemented.  He's currently leading Levain's Emerging Tech Strategy with a focus on operational efficiency, product innovation, and decision intelligence through responsible AI governance.  In This Conversation We Discuss: [00:00] Intro [02:35] Networking with peers at conferences  [06:10] Sponsor: Klaviyo [08:17] Leveraging past experience in a new role  [11:36] Sponsor: Intelligems [13:36] Cultivating adaptability and resourcefulness [15:54] Identifying bottlenecks in daily operations  [19:29] Sponsor: Electric Eye [20:41] Identifying team pain points on the ground [23:17] Callouts  [23:27] Keeping a human in the loop for AI tools  [27:51] Making your product the hero instead of tech  Resources: Subscribe to Honest Ecommerce on Youtube New York City's Most Famous Cookies levainbakery.com/    Follow Gustavo Cardona linkedin.com/in/cardonagustavo Migrate and grow more klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our expertselectriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Sellers running TikTok Shop alongside their Amazon listings are seeing ACoS drops of 30-50%. Neil Twa breaks down the mechanics behind this game-changing strategy on The High Voltage Business Builders Podcast. Discover how a husband-and-wife team selling collagen powder in the $35–$45 range boosted their sales from $22,000 by leveraging TikTok Shop. This episode delivers actionable steps for sellers at every level — from those just starting to $1M+/month operators. Neil shares three moves to optimize your ad spend: start by listing your top SKU on TikTok Shop. It's not just a trend; it's a strategy to enhance your margins.

Authority isn't just about putting out episodes. True authority comes from strategic leadership and making every piece of your platform work toward your bigger vision in a system and strategy. In this episode, Erik K. Johnson sits down with Paul Etchison, dental coach, successful podcaster, and founder of Dental Practice Heroes, to reveal how creating a podcast intentionally turned his expertise into a thriving coaching business. Together, they unpack the power of warm leads, authentic storytelling strategy, and why niching down can supercharge growth.   Important Links: Paul Etchison's Website: http://dentalpracticeheroes.com Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:17 How a Podcast Strategy Builds Dental Authority 01:13 Warm Leads vs. Cold Leads, Why Podcasting Changes the Game 02:24 From Dentist to Coach: Unexpected Pathways 03:57 Getting Uncomfortable with Coaching 05:05 Launching the Podcast: Lessons and Emotions 07:11 The Surprising ROI of Podcast-Driven Lead Flow 09:13 The Power of Speaking Engagements 11:06 Auditing the Podcast for Growth 12:58 Tapping Into Authenticity and Letting Personality Shine 14:39 From 1 to 4 Strategy Calls a Week: Real Engagement 15:44 Intentional Craft: Mastering Questions & Storytelling 17:18 Using Coach Collaborations and Roundtables to Grow 18:04 Scaling the Brand with Associate Coaches 21:21 What Paul Would Change if Starting Over 22:22 Narrowing the Niche, Defining Transformation 23:11 The Strategy Behind Content, Guests, and Engagement 25:04 Overcoming Imposter Syndrome With Authentic Value 26:00 The Next Level: Evergreen Coaching, Masterminds, Retreats 26:46 Scaling Revenue Beyond Dentistry; Breaking 7 Figures 28:28 How To Attract High Ticket Clients with a Micro-Niche 28:52 Where To Find Dental Practice Heroes and Free Resources   Key Takeaways:  - Warm Leads are Everything Paul Etchison shares how his podcast turned nearly every new client into a pre-sold warm lead, bypassing skepticism and building immediate trust. The difference between a cold stage introduction and a podcast referral is night and day.    - Be Yourself — That's the Shortcut to Authority Authenticity isn't a cliché. It's the engine behind engagement. Dr. Paul Etchison and Erik discuss letting personality breathe on air, from sharing personal moments to embracing natural strengths on the mic.    - From Scattered Content to Strategic Growth Start with a strategy. When Dr. Paul Etchison narrowed his focus and set intentional outcomes for each episode, engagement soared and his coaching roster filled up. His advice for new podcasters: crystallize your audience, your purpose, and never stop refining your craft.    - Small Audience, Big Impact You don't need a massive following to command authority and drive six-figure results. The right message, to the right people, at the right time will fill your calendar and fuel your authority engine.   Episode Highlights: How to build an ecosystem and strategy of offers, events, and communities directly from your podcast The value of podcast audits to find gaps and supercharge engagement Leveraging multiple show formats (solo, interviews, roundtables) for trust and conversion Real examples of revenue growth and price elasticity in a niche coaching business   Connect with Paul Etchison: Website: http://dentalpracticeheroes.com Explore free webinars, his branded app, resources, and details on how he drives transformation for dental practice owners.   Next Week: On the next episode, we talk with Jenn Trepeck, host of Salad with a Side of Fries. People are not starving for information. They're starving for someone who understands what it feels like to be stuck. Jenn has built authority in the health and wellness space in a way that cuts through all the noise and truly connects. We'll have that conversation for you next week.   Ready to strategically grow your podcast authority? You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps in your authority strategy. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching.

In this episode of The Dept. Omar breaks down the missing link to your business. Leveraging content to lead to more conversations is how you will make more money online! Creating and giving lead magnets to your viewers can build trust at a deeper level with your future clients! Make it easy for people to say yes to you.

Get 500+ premium podcasts by signing up at www.UTHDynasty.com as a General Manager PLUS subscriber. Also, get access to exclusive shows and deep data dive content from Chad Parsons (and a VIP Chat with the best dynasty owners on the planet) by signing up as an All-Pro at www.Patreon.com/UTH. Thanks for listening, and keep building those dynasties! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I'm sitting down with Evan Singer, co-founder of The Par Train, and we're diving into the Masters Tournament at Augusta National. We'll get into the deeper layers of the game, from course design to player psychology, and the emotional journey of the sport.What makes Augusta National such a unique challenge? We look at the evolving back nine, the planned rollbacks, and the public perceptions of some of the sport's top players.The biggest lesson: the importance of embracing the struggle, finding joy and beauty in the process, and recognizing that golf doesn't owe us anything.About Evan SingerEvan Singer is a mental performance coach and co-founder of The Par Train, a Top10 Golf Podcast in the U.S. and online community focused on the mental side of thegame.Leveraging his experience working with companies like Uber, TaylorMade Golf, andthe NFL, Evan applies mindfulness and corporate stress management strategies tohelp golfers of all skill levels #enjoytheride again.Follow Evanwww.thepartrain.com.Find Out MoreEp.40 - 5 Keys to Stay Miserable on the Golf Course, with The Par Train Dudes.For more information on our 2026 & 2027 retreats and tournaments, please visit: CompeteConfidenceGolf.com To watch our Making of the Desert Classic docu-series, click here. To join the interest list for the 2027 Desert Classic, click here.Subscribe to our FREE Female Golfer Facebook Group: First T Crew [Behind the Scenes of Women's Golf] Get in touch!Instagram: @tori_totlisTikTok: @tori_totlisYouTube: @tori.totlisWebsite: CompeteConfidenceGolf.com Be sure you are subscribed to our podcast to automatically receive the NEW episodes weekly!!!

Preview for Later Today: Guest Gordon Chang. Chang examines the trade dilemma involving China's support for Iran's nuclear program. He discusses President Trump's efforts to stop Beijing's military proliferation by leveraging China's current economic trade dependencies. 1/6MAY 9 1939 SHANGHAI

In this episode of Storage Wins, Alex Pardo reconnects with Dan Wentzel after a major life shift: the birth of his second child. With his available time cut down significantly, Dan finds himself navigating a new reality—less time, more responsibility, and growing pressure around his progress in self-storage.   But instead of treating this as a limitation, the conversation quickly reframes it as an opportunity. With only about ten hours a week to dedicate to the business, the focus becomes clear: how do you maximize that time in the most effective way possible?   Alex breaks down a powerful concept that challenges how most people think about productivity. It's not about how many hours you have—it's about what you do with them. Ten focused hours spent on revenue-generating activities like conversations, deal analysis, and making offers will always outperform thirty scattered hours spent in research and hesitation.   As the conversation unfolds, a key shift emerges. Dan begins to lean into collaboration—partnering with other members of the Storage Wins community to leverage time, skills, and opportunities. What initially felt like a constraint becomes a catalyst for growth, forcing him to think differently, act more intentionally, and tap into the power of working with others.   The episode also dives into the importance of mindset during difficult seasons. Feeling stuck, discouraged, or behind is part of the journey—but how you interpret that feeling determines what happens next. Through real, unfiltered conversation, Alex challenges Dan to reframe his situation, focus on progress over perfection, and commit to staying in the game.   This episode is a powerful reminder that progress doesn't require perfect conditions—just consistent, focused action and the willingness to adapt.   ⸻   You'll Learn How To:   Maximize limited time by focusing on high-impact activities Identify revenue-generating actions that actually move deals forward Leverage partnerships to multiply your effort and deal flow Reframe life changes as opportunities instead of setbacks Stay consistent even when your schedule and priorities shift Strengthen your mindset during seasons of doubt and uncertainty   What You'll Learn in This Episode:   [0:52] The reality of having less time after a major life change [2:17] Why reduced hours can actually create better focus [3:31] The shift from 30+ hours per week down to around 10 [5:39] Leveraging collaboration to maintain momentum [7:04] How partnerships helped uncover new deal opportunities [9:23] The power of working with others to multiply results [11:49] Why ten focused hours can outperform thirty scattered hours [13:21] The difference between busy work and revenue-generating activity [15:01] Key actions: conversations, underwriting, and making offers [17:44] The concept of leverage and multiplying your efforts [20:13] Scarcity vs abundance mindset when working with others [22:22] Why difficult conversations strengthen partnerships [24:06] "Date, don't marry" when it comes to partnerships [26:40] The importance of setting expectations upfront [28:52] Why most partnerships fail—and how to avoid it [30:14] Feeling stuck and discouraged during the journey [32:05] The role of mindset in pushing through difficult seasons [34:22] Why quitting might feel like an option—but isn't [36:08] Reframing your journey as training, not failure [38:20] The mindset of finishing the race no matter what   ⸻   Who This Episode Is For:   Investors balancing business with major life changes Listeners who feel like they don't have enough time Anyone struggling to stay consistent with limited availability Entrepreneurs navigating doubt, frustration, or slow progress People looking to leverage partnerships instead of doing everything alone   ⸻   Why You Should Listen:   Most people believe they need more time to succeed.   This episode proves the opposite.   By focusing on what actually matters and leveraging the right people, you can make meaningful progress even with limited time. More importantly, it shows how your mindset—not your schedule—is often the biggest factor in whether you move forward or stay stuck.   If you've ever felt like life is getting in the way of your goals, this conversation will help you reframe your situation and move forward with clarity and confidence.   ⸻   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/

Office politics doesn't happen because people are scheming. It happens because no one wrote anything down. In the absence of clear ways of working, the preferences of the most powerful people fill the vacuum and suddenly half your attention is spent learning whose attachment format to use rather than doing the actual work. In this episode, Rodney and Sam dig into one of the most universal and underdiagnosed org patterns: the political operating system. They explore why politics can feel more fun than good process, why "influence without authority" is just pandering with better branding, and how to start replacing implicit norms with something more durable than whoever's in the room at that moment. -------------------------------- Ready to change your organization? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Let's talk.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get our newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -------------------------------- Mentioned references: The Ready's OS Canvas: https://www.theready.com/os-canvas Essential Intent: BNW Ep. 90 with Greg McKeown Even/Overs: BNW Ep. 44 Dual Transformation: AWWTR Ep. 43 Andrea Robb Action Meeting Episode: BNW Ep. 80 with Sam Spurlin Directly Responsible Individual (DRI) User Manual to Me: BNW Ep. 159 00:00 Intro + Check-In: What's a skill you rarely get to show off? 03:08 The Pattern: We cater to those in power when there's no org clarity 05:17 Leveraging relationships to do work feels good in the moment 09:12 Discerning what's best for a leader vs. best for the work 13:11 Experience navigating CEO preference 17:06 Politics is more fun than building a good OS 20:12 Leaders come and go, and take their preferences with them 22:08 Politicking wastes organizational attention 27:00 Short term politics at odds with long term value 31:32 Andrea Robb's organizing principles 34:23 Leadership politics keeps you from the truth 37:10 Example navigating a leader during an offsite 41:33 Change #1: Don't depend on only one person 43:55 Change #2: Get a new set of eyes to challenge assumptions 46:34 Change #3: Write. It. Down. 48:44 Wrap up: Leave us a review! Sound engineering and design by Taylor Marvin of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Coupe Studios⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode, Travis is joined by his producer Eric for a candid and entertaining breakdown of the business behind the Jackass franchise. While there's no traditional guest, the conversation dives deep into the surprising economics of entertainment, how opportunity can outweigh upfront pay, and what it really takes to turn exposure into long-term wealth. With humor, real numbers, and personal reflections, this episode offers a unique lens on risk, reward, and monetizing unconventional paths. On this episode we talk about: How much the Jackass cast was actually paid (TV vs. movies) The surprising lack of residual income despite massive success Why exposure and opportunity can outweigh initial compensation The ethics of paying talent when “anyone would do it for free” Risk tolerance, personal limits, and the real cost of entertainment Top 3 Takeaways Opportunity can be more valuable than upfront pay — Many performers leveraged exposure into long-term careers, even when initial compensation was shockingly low. Ownership and backend deals matter — Without equity or residuals, even wildly successful projects don't guarantee lasting wealth. Risk vs. reward is personal — Whether in business or life, understanding your limits and making calculated decisions is key to long-term success. Notable Quotes "You could become a millionaire off of $10,000 — it's not the money, it's what you do with the opportunity." "They weren't getting paid for the pain — they were getting paid for the platform." "As soon as the risk goes from ‘this is scary' to ‘I might die,' I'm out." Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell Instagram: https://www.instagram.com/travischappell Other: https://travischappell.com Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices