Podcasts about ceibs adjunct professor

In this outtake from the Munich leg of CEIBS Europe Forum Series 2018, Jiang Jianqing, Chairman of the SINO-CEE Fund, who is also CEIBS Adjunct Professor and Director of the CEIBS Lujiazui Institute of International Finance, talks about the “hot topic” of how to get the most out of the ongoing digital revolution. As he told the audience: “With the sophistication of technologies such as cloud computing and FinTech, among others, science and technology have fundamentally changed our lifestyle, our behavioral pattern and the way we think. Technology has brought massive changes to the traditional industrial sector and business models, as well as the commercial landscape; and it has been an important force behind economic transformation and upgrading.”

In this outtake from the Munich leg of CEIBS Europe Forum Series 2018, Jiang Jianqing, Chairman of the SINO-CEE Fund, who is also CEIBS Adjunct Professor and Director of the CEIBS Lujiazui Institute of International Finance, talks about the “hot topic” of how to get the most out of the ongoing digital revolution. As he told the audience: “With the sophistication of technologies such as cloud computing and FinTech, among others, science and technology have fundamentally changed our lifestyle, our behavioral pattern and the way we think. Technology has brought massive changes to the traditional industrial sector and business models, as well as the commercial landscape; and it has been an important force behind economic transformation and upgrading.”You may also find the video version on CEIBS website at, http://www.ceibs.edu/video-podcast/14459

CEIBS Adjunct Professor of Marketing Michel Gutsatz explains the difference between luxury and the concept of ‘See Now, Buy Now’.

“When you’re a brand, you look at your customers. Your customers are on WeChat; so you have to be there,” says CEIBS Adjunct Professor of Marketing, Michel Gutsatz. He points out that the multi-purpose app takes up 35% of the four hours per day the average Chinese person spends on his phone. Savvy prestige brands, Prof. Gutsatz says, can use the platform as a relationship builder, one that provides an opportunity for interaction at the personal level. “This is the essence of luxury, personalisation. It’s also about having a one-to-one conversation. This is what you, as a customer, require today. So WeChat is a great, great instrument for luxury brands. But they still have to learn how to use it correctly.”

CEIBS Adjunct Professor of Marketing Michel Gutsatz, co-author of the book Luxury Talent Management: Leading and Managing a Luxury Brand, explains the singularities of the luxury industry when it comes to recruiting talent. He also analyses the main leadership challenges the luxury industry faces as the first generation of creators retire and Asia becomes increasingly relevant for the industry.