Podcast appearances and mentions of cheryl kaplan

If you were to walk in Cheryl Kaplan’s shoes, you’d be inspired by the sartorial innovation she and her team are spearheading daily. As the co-founder and president of M.Gemi—a direct-to-consumer Italian shoe brand based in Boston, New York, and Italy—Cheryl is rewriting the business playbook by creating a modern shoe brand that values storytelling at every touchpoint of the brand experience. As a seasoned business executive, Cheryl’s past professional experiences have allowed her to take the company from an emerging brand to a leading player in the footwear industry. In this interview, she shared more about her career trajectory and the importance of slowing down to stay focused and ahead of the curve both personally and professionally. This episode also opens with a story contributed by Olivia Wright of Rallier. NOTE: This interview was recorded in February 2020. We are conscious of the current state of the world, but we hope this episode gives you a bit of respite and inspiration. Thank you for listening!

The Guest: M.Gemi Edited by George Drake, Jr. Music by Lucas Brahme — About Loose Threads — Subscribe to our weekly newsletter for the latest analysis and podcasts: http://eepurl.com/buLQY9 Twitter Full Transcript The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.

In this episode of Gamechangers, Savannah talks to Cheryl Kaplan of M.Gemi. Cheryl chats about the benefits of a direct-to-consumer model, finding manufacturers that are true partners & creating a supply chain that allows for scalability. She gives some great insights into the power of pop-up shops & how to choose the best location for them, why it's so important to be constantly analyzing your demand to maximize your inventory position & five big ways she gets customer feedback that massively influences her company's decision making. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: “The Gamechangers Mastermind” Follow along on Instagram: @savannahhayesstudio Check out the Shownotes: savannahhayes.com/gamechangers

M.Gemi releases new styles every Monday, teasing a sandal, loafer, or heel online and immediately selling out hours later. It’s a new kind of retail model they’re able to execute because of a strategic supply chain set up in Italy. President, Cheryl Kaplan says that working with this timeline helps keep the brand agile. They can turn around a customized inventory of styles and sizes based on instant data from across their channels. Setting a new standard for a responsive, data-driven shoe company, M.Gemi seem to have their hands (and feet) full. On this episode, Cheryl talks about the flexibility and direct-response relationship they have (7:11). She gives examples of how they collect, use, and act on data (10:08). She talks about building authentic partnerships with influencers (15:47). She shares insights from her twenty-plus career in the retail industry (22:36) and lessons in working at startups (23:40). Cheryl details the logistical challenges of their weekly drop, and how it affects their different retail channels (32:54). Lastly, she explains how they’re building an engaged audience (34:57) and managing changing customer expectations (41:30). Link and images from this post are on the Lumi blog.

In this episode of Making the Brand, Billy interviews Cheryl Kaplan, the founder and President of M. Gemi. M. Gemi is a direct-to-consumer luxury shoe company based in New York and Boston, with an office in Florence. Cheryl discusses the importance of a strong customer relationship, and going the extra mile to differentiate the company's brand identity. See acast.com/privacy for privacy and opt-out information.

Cheryl Kaplan and Jenna discuss how M.Gemi is pioneering modern luxury: Italian shoes made the old way and sold the new way. Cheryl breaks down M.Gemi's success by explaining how they replicate the in-store experience online to drive customers to make their first purchase and then harness their insights to create must-have products that bring customers back to make an average of four purchases a year. She also takes us behind the scenes at M.Gemi, including what she hears sitting alongside the customer experience team every day and their practice of bringing in an outside stakeholder, like an engineer to a design meeting, to the first and last meeting for every new launch.