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Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
MiJa Books grew from a side project to a nearly $1M business by turning customer feedback into smart pivots, book fairs, and scalable systems.For more on MiJa Books and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Set Active founder, Lindsey Carter has nailed a well-timed, high in demand, product drop. Now the team sells out millions worth of products in the matter of hours. In just seven years, she's built a celebrity-loved athletic wear brand that generates $1 million in under an hour and is on track to hit $30 million in annual revenue this year. Lindsey has yet to take on a dollar from investors and has no plans of slowing down any time soon. Lindsey shares the strategies behind building a brand that Hailey Bieber, Kendall Jenner, and thousands of loyal customers can't get enough of. She candidly opens up about building a community with 8,200+ super fans on Instagram, and leveraging AI tools that save her and her team hours every day. We'll dive into the highs and lows of entrepreneurship, from placing risky second orders to keep momentum going, to learning hard lessons about hiring. In this episode you'll learn: The exact strategy behind Set Active's $1M resort drop (and why location matters)How to build real community that drives sales (spoiler: you can't fake it)AI tools that turned 5-hour tasks into 5-minute winsWhy momentum is everything and how to maintain it across dropsSocial media secrets and why you should treat each platform like a different family memberSmart hiring practices and what makes employees buy into founder visionThe power of asking for help when you need it mostHow transparency and vulnerability create customer loyaltyWhat's next for Set Active…Four Seasons collabs, gorpcore, and 90s-inspired collectionsChapters:(Tips: use vague and general language that identifies what the next few minutes will talk about) 00:00 Introducing Lindsey Carter & Set Active2:20 The Lightning Strike Moment: How Lindsey Discovered Her Entrepreneurial Passion5:07 The Investor Advice Every Entrepreneur Needs to Hear 7:00 How to Build Momentum Early In Business (+ How to Keep it Going) 10:21 Core Challenges 7 Years into Set Active & How to Overcome Them14:45 Hitting Rock Bottom In Life/Business–How to Bounce Back from A Down Year 19:47 The $1M Resort Drop Strategy23:26 New Trends Coming Up: Gorpcore, a Four Seasons collab & more25:10 Why You Can't Fake Community & Winning Social Media Strategies 27:09 AI Tools That Set Active Swears By35:29 The Secret to Consistent Wins: How Set Keeps Momentum Going Guest: Lindsey CarterTitle: Founder & CEO Company: SET ACTIVE Industry: Fashion Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Special Feature: Andrew Crawford, Vice President at Keysource talks with TWIRx host Todd Eury about the direct to patient market (Direct to Consumer, DTC) expected to hit $21 billion this year. Pharmacy is evolving fast. When DTC brands move in, pharmacies have a choice...compete or collaborate. Some manufacturers are selling directly to patients at discounted cash prices and cutting out traditional intermediaries. The model is projected to grow 9% a year through 2030, with pharma support services expected to nearly double from $3.2B to $5.7B by 2030. Driven by cost pressure and new legislation, manufacturers are moving quickly. It is creating more transparency but patients still need guidance, trust, and human care. Pharmacy is being redefined as the bridge that keeps care personal, safe, and local. It is not being replaced, but what will it look like in 10 years? TWIRx News: Pharmacy student shot, killed by friend who became paranoid after they smoked pot together, documents say - from WMTV/Gray News https://www.wowt.com/2025/11/11/pharmacy-student-shot-killed-by-friend-who-became-paranoid-after-they-smoked-pot-together-documents-say/ Why Guardian Pharmacy Services Stock Was on a Tear Tuesday - by Motley Fool / Yahoo Finance https://finance.yahoo.com/news/why-guardian-pharmacy-services-stock-202435130.html Metformin May Diminish the Cardiometabolic Benefits of Exercise https://www.pharmacytimes.com/view/metformin-may-diminish-the-cardiometabolic-benefits-of-exercise Today's TWIRx is sponsored by YARAL Pharma & SureCost
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Beekman 1802's founders turned crisis into opportunity, building a $92 million skin care brand by starting small, staying disciplined, and leading with heart.For more on Beekman 1802 and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Cześć! Dzisiaj goszczę Jędrzeja Przeździęka, eksperta z ponad 10-letnim doświadczeniem w sprzedaży bezpośredniej B2C i transformacjach firm z modelu B2B do hybrydowego B2B+B2C. Pracował m.in. z markami o obrotach przekraczających 100 milionów złotych, doradzając producentom, jak skutecznie wejść w sprzedaż do klienta końcowego i budować rozpoznawalne marki online.Masz stabilny model B2B i zastanawiasz się, czy warto otworzyć własny sklep B2C?Ten odcinek jest właśnie dla Ciebie! Rozmawiamy o tym, jak wejść w B2C, nie niszcząc relacji z partnerami handlowymi, nie kanibalizując własnej sprzedaży i nie wprowadzając chaosu operacyjnego.W dzisiejszym odcinku dowiesz się między innymi:Czy producent B2B powinien wchodzić w sprzedaż B2C – i kiedy to ma sens?Jak uniknąć konfliktu z dystrybutorami i nie konkurować z własnymi partnerami?Co daje sprzedaż B2C poza wyższą marżą – np. feedback, dane zakupowe i budowanie marki?Jak przygotować zespół, logistykę i procesy, zanim uruchomisz kanał B2C?Jak prowadzić komunikację i politykę cenową, żeby nie zrazić dotychczasowych odbiorców?Jakie błędy popełniają firmy, które zbyt szybko (albo zbyt niechętnie) wchodzą w sprzedaż do klienta końcowego?Zapraszam do posłuchania!O Jędrzeju PrzeździękuEkspert B2C z ponad 10-letnim doświadczeniem. Pomaga producentom i dystrybutorom rozwijać sprzedaż direct-to-consumer (D2C), łącząc świat B2B i B2C w spójną strategię. Obecnie dyrektor marketingu w Paxit, wcześniej dyrektor Ecommerce w Primagran.pl, gdzie odpowiadał za rozwój sprzedaży na kilkunastu rynkach europejskich. Autor i prowadzący podcast „Buduj e-commerce” oraz konsultant wspierający firmy w wejściu w sprzedaż online.
So there's this moment in 2022 where Celia Hatch wakes up from a dream about chicken supplements called "Chicken Spice." She thinks it's ridiculous. Fast forward to today, and she's running a seven-figure business serving America's 13% of households with backyard chickens.The twist is it started as her teenage son's eighth-grade homework assignment. He made $500 selling herbs in craft bags, then quit. Ms. Hatch, a serial entrepreneur with 16 businesses behind her, picked it up and scaled Buff Clucks to seven figures in 18 months using Meta advertising, landing pages, and subscription bundling.This is a story about accidental entrepreneurship, the growing market of premium pet owners willing to double their feed costs, and why sometimes the best business ideas come to you in your sleep. Along the way, Celia reveals why their Shopify store is the "neglected child" of their operation, how a "sneeze warning" became genius marketing, and why she wishes she'd built a proper Shopify store from day one.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSBuff Clucks: https://www.buffclucks.com/Buff Clucks Instagram: https://www.instagram.com/buff_clucks/Funnelish (tool they use): https://funnelish.com/SEMrush: https://www.semrush.com/Ubersuggest: https://neilpatel.com/ubersuggest/WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Peak Design has raised over $60 million on Kickstarter across multiple campaigns, making them one of the most successful crowdfunding brands in history. Their most recent campaign alone generated $13.5 million. Founder Peter Dering shares the exact strategies, lessons, and controversial decisions behind building a $100M+ business entirely without venture capital.In this episode, Peter reveals:The Kickstarter Strategy: Peak Design uses crowdfunding as a fundamental building block of their brand, not just a sales channel.The "Omnichannel Sandwich" Approach: For their $13.5M campaign, Peak Design launched in retail stores at full price before fulfilling all Kickstarter orders, despite the backlash, they'd do it again.Building Without Investors: Kickstarter's upfront payment model solved cashflow challenges and allowed Peak Design to stay completely investor-free while reaching $100M in revenue.The Origin Story: A four-month motorcycle trip through Southeast Asia sparked the idea for a camera clip. That idea would evolve into an entire ecosystem of gear for photographers and adventurers.Company Culture & Transparency: The stated purpose of Peak Design is for employees to live happy and meaningful lives, and Peter shares all financial figures with his team.The Climate Change Project: Peter co-founded the Change Climate Project, creating the most robust climate certification now used by over 300 companies including REI, with Peak Design spending $350,000 annually on carbon mitigation.Chapters:00:00 Introducing Peter Dering, Founder of Peak Design 3:13 How Peter Pivoted from Construction Engineering to Being His Own Boss 4:00 Where to Find Life & Business Inspiration 5:27 Peter's First Invention: How to Bring a Product to Life 6:55 Breaking Down One of the Most Successful Kickstarter Campaigns Ever 8:28 The Steps for Scaling Sales From $700,000-$100M 10:22 The Best (Timeless) Kickstarter Tips 13:40 How Peak Design Hit Their Best Crowdfunding Campaign To Date: $13M17:00 Peter's POV On VC Dollars 19:10 Company Culture: The Key to Team Building & Being a Successful, Meaningful Leader 24:20 The Impact of Climate Change & The Creation of The Change Climate Project 28:10 Peak Design's Lifetime Warranty & How They Maintain High Customer Lifetime Value 30:00 Immersive Community Tactics That Create Value Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Jon Pundyk is a Dartmouth MBA, P&G brand manager, and a Booz-Allen strategy consultant. He's been in Glamorise for 35 years. Glamorise is a size-inclusive lingerie brand that designs bras for curvy women. Founded in New York City in 1921, Glamorise is one of the world's oldest bra manufacturers, and it has been size-inclusive since their inception.In This Conversation We Discuss:[00:28] Intro[00:53] Learning the fundamentals of consumer marketing[02:01] Climbing the ladder one title at a time[02:17] Pivoting a century-old business online[04:01] Transitioning from wholesale to direct-to-consumer[07:33] Balancing wholesale partners with D2C growth[10:08] Stay updated with new episodes[10:18] Investing ahead for scalable D2C growth[13:43] Sponsors: Electric Eye, Freight, Taboola, Next Insurance[19:16] Collecting data before knowing how to use it[20:25] Leveraging legacy brand recognition online[23:05] Relying on product quality to drive loyalty[24:08] Driving growth through actionable data insightsResources:Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1Plus size bras & lingeries for full-figured women glamorise.com/Follow Jon Pundyk linkedin.com/in/jrpundykSchedule an intro call with one of our experts electriceye.io/connectTurn your domestic business into an international business freightright.com/honestPerformance beyond Search and Social discover.taboola.com/honest/Tailored business insurance. Zero hassle. Big savings nextinsurance.com/honest/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
How Haley Pavone turned a college injury into an eight-figure convertible footwear brand built on curiosity, grit, and smart, sustainable growth.For more on Pashion Footwear and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Rachel Hochhauser and Jena Wolfe didn't quit their jobs to build Piecework Puzzles—and that's exactly why it worked. The cofounders share how they turned a stormy weekend experiment into a multi-million dollar lifestyle brand, all while maintaining full-time careers. As VP of Marketing for Goop Kitchen, and renowned Author and creative agency owner, the duo are mastering the art of balancing everything, in real time. From starting with just four puzzle designs shot in Rachel's grandmother's garage, to spawning an entire aesthetic movement in the industry, Rachel and Jena have made their mark. They aren't afraid to do things differently, constantly learning and iterating from production nightmares and successful campaign launches. Discover their unconventional approach to entrepreneurship, product development, and world building in this candid interview. They both reveal why bootstrapping gave them the creative freedom they craved, how they navigate being business partners and best friends, and the unexpected pivot that led to their viral cocktail napkin line.In This Episode You'll Learn: Why NOT taking investor money gave them complete creative controlThe “advice tour” strategy that helped them solve business problemsHow they went from puzzles to viral tomato napkins (and why that shouldn't have worked)What happened when their manufacturer dropped them during the pandemicWhy working with your best friend can actually be brilliantTheir approach to brand partnerships with everyone from Goop to Better Homes & Gardens Chapters:00:00 Introducing Piecework Puzzles and The Stormy Weekend That Started It All 3:30 How to Find Your Gap In the Market & Stand Out6:00 Design Philosophy 101: How to Create Products That People Connect With8:40 The Importance of Creative Freedom & How to Obtain It!10:45 How to Run a Successful Business with Your BFF13:50 Starting Cultural Moments: The Origins of The Tomato Craze16:20 The Product Expansion That Shouldn't Have Worked (But Did)20:15 Advice for Overcoming Manufacturing Nightmares23:00 The “Advice Tour” Strategy That Has Saved Piecework Puzzles26:49 Brand Partnerships: From Goop to Broccoli Magazine29:15 Addressing Dupe Culture… 32:45 Leadership Tips For Building a Lean & Productive Team Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Nick Bailey of Grand View Farming shares his story of starting and growing their direct to consumer meat marketing business. He shares the marketing strategies, meat production and acquisition methods, inventory management strategies and so much more! You can reach Nick at nick@grandviewfarming.comResources Mentioned:Free to Focus - Michael HyattLaunch - Jeff WalkerFarm to Table Legal Defense FundIf you are looking to add somebody to your team to help with your farm or ranch numbers, check out John Haskell and his team at https://www.ranchrightllc.com/.Check out www.pharocattle.com for more information on how to put more fun and profit back into your ranching business! As always, check us out at Ranching Returns Podcast on Facebook and Instagram as well as at www.ranchingreturns.com.For Ranching Returns shirts, hats, and sweatshirts check out https://farmfocused.com/ranching-returns-merch/
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Discover the best Black Friday Cyber Monday strategies from 13 successful founders. Get actionable tips on sales, inventory, marketing, and more for 2025. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
The Rise, fall, and resurrection of the coolest athleisure brand of the 20-teens, Outdoor Voices.No one does things like Ty Haney - She's the Anna Wintour of Athleisure, creating the Nike-devouring apparel brand Outdoor Voices after art school. Her super power is harnessing community, which brought OV a $100M valuation. In 2020, Ty was pushed out of the very brand she created by the investors whom she trusted - But 5 years later, she's back leading OV's resurgence. Plus, she's running 2 other companies: TYB (a community rewards tech platform) and Joggy (a plant-based energy drink). On today's pod, Ty tells you and us all about…Nick & Jack giving OV a free ad on their newsletter in 2016“Recreation” as OV's “ownable term”Pro tip: Use your college email addressHer 4-Step Formula for Building CommunityThe ultimate “Financial Trick shot”: The Tote BagWhat really happened with the Outdoor Voices breakup dramaThe call that brought her back to Outdoor VoicesIf the Direct-To-Consumer biz model has a futureWhy “horse girl” is the next fashion trendNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today's top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the Ardan Labs Podcast, Bill Kennedy talks with Zack Holland, CEO & Founder of Averi AI, about his journey from early life in Ecuador's Amazon rainforest to building an AI-powered marketing platform. Zack shares lessons from early business ventures, the challenges of running startups, and the evolution of his entrepreneurial mindset. They explore how Averi AI helps marketers become more creative and efficient, the importance of data security and trust in AI, and what it takes to innovate in a rapidly evolving digital landscape.00:00 Introduction02:54 Marketing and AI Evolution05:58 Changing Digital Landscape09:04 Early Life and Influences12:02 From Ecuador to Utah18:00 First Business in High School29:53 LLMs and Entrepreneurship39:44 Lessons from Failure43:46 Starting a Marketing Agency56:19 Founding Avery AI01:08:10 Trust and Data Security01:13:14 Marketing and AI Adoption01:17:58 AI Challenges and Opportunities01:26:00 Contact Info Connect with Zack: Linkedin: https://www.linkedin.com/in/zackhollandX: https://x.com/zack_hollandMentioned in this Episode:Averi AI: https://www.averi.ai/Want more from Ardan Labs? You can learn Go, Kubernetes, Docker & more through our video training, live events, or through our blog!Online Courses : https://ardanlabs.com/education/ Live Events : https://www.ardanlabs.com/live-training-events/ Blog : https://www.ardanlabs.com/blog Github : https://github.com/ardanlabs
Zeke Bronfman is the co-founder and CEO of The Absorption Company, a brand pioneering highly bioavailable supplements engineered for optimal nutrient absorption. With a background in health and wellness entrepreneurship—including a previous successful beverage exit—Zeke leads a team on a mission to address a major gap in supplement efficacy by focusing on real, measurable impact for consumers.In this episode of DTC Pod, Zeke details the journey of building The Absorption Company from inception to rapid retail success in outlets like Erewhon. He talks about the science behind absorption, launching with a powerful community-driven strategy, and the importance of brand-led product innovation. Zeke also offers practical advice on supply chain management, leveraging celebrity co-founders, and lessons learned about optimizing e-commerce for long-term growth.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The founding story of The Absorption Company2. Why most supplements fail—and how absorption is the next frontier3. Creating a viral pre-launch private Instagram community4. Setting a brand apart with science-backed, lifestyle-driven design5. Early product development and MVP lessons6. Direct-to-consumer subscription as a growth engine7. Amazon, TikTok Shop, and the online channel mix8. The strategic approach to selective retail partnerships9. Managing the supply chain: co-packers, fulfillment, and scaling ops10. How to keep operations simple, resilient, and cost-effective11. Lessons in traffic acquisition: organic, paid, and influencer mix12. Celebrity founder advantages, limits, and effective deployment13. Funding, initial capital requirements, and brand investment14. Biggest founder learnings and operational takeaways15. What's ahead: innovation pipeline and future growthTimestamps00:00 Intro to Zeke Bronfman and The Absorption Company02:44 The absorption problem in supplements04:40 Why bioavailability is the future of wellness supplements06:11 Bringing the brand to life: Team, tech, and community-building07:47 The private Instagram launch strategy and viral pre-sale09:27 The power of exclusivity and early consumer engagement11:12 Product MVP and standout branding decisions13:26 Early sales strategy: DTC, Amazon, retail mix15:04 Why big-box retail isn't always the right move17:57 Scaling DTC: Subscription, platform choices, and LTV19:04 Driving traffic: Paid, organic, influencer, and celebrity co-founder impact20:38 TikTok Shop: Affiliate, Live, and what works (and doesn't)22:36 Capital, startup costs, and launching with impact25:32 Building a scalable supply chain and minimizing complexity27:25 Fulfillment operations and splitting inventory29:00 Entering boutique/strategic retail as a marketing lever30:52 Biggest learnings and missteps scaling Absorption Company33:13 Lessons using celebrity/influencer as a brand amplifier36:10 What's next: Upcoming innovations and business growth36:50 Where to follow Absorption CompanyShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokEzekiel Bronfman - Co-Founder and CEO of The Absorption CompanyBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
I keep hearing how the industry has to change, how Gen Z is aren't drinking wine, how the trade is slow to do anything....until you speak with Abby Bogle. She is the type of enthusiasm and drive that is needed to move with the times. You have all heard me say that "time will tell" and that "all generations come around to the proper glass of wine." What Abby is doing is making the proper glass of wine more accessible. Be careful, she is a bit infectious. Abby Bogle is not your average disruptor—she's bottling up tradition, cracking open innovation, and pouring new life into the wine industry one mini-bottle at a time. You'll discover how Abby moved from the heart of Texas wine country to leading a revolution in single-serve wine formats that could change how generations experience wine. This conversation uncorks why classic 750ml bottles are struggling to captivate younger drinkers and what it will take for wine to rival the convenience of seltzers and cocktails. Abby reveals the secrets behind fractionalization—how her company, Small Lot Bottles, transforms wines into TSA-friendly miniatures for education, gifting, and direct-to-consumer sales. You'll learn why canned wines fizzled, why PET plastic just doesn't cut it, and how glass keeps wine's integrity intact. The discussion dives into the technical challenges of bottling, shelf life, and the sophisticated use of Coravin's argon technology to preserve taste and tradition. Paul and Abby muse on the frustrations of shipping wine, navigating legal hurdles, and why Gen Z consumers might grab a can of hard seltzer before ever considering a can of wine. As the conversation flows, you'll gain a behind-the-scenes look at how wineries are adapting, how industry innovators like Paul Mabray are influencing change, and why experience matters more than size. You'll come away understanding how the wine world is responding to declining sales, changing demographics, and the demand for something different—plus, you'll hear about Texas' own pioneering vineyards and what it means for the future. If you're wondering where wine is headed, pull up a glass—this episode will give you more than just a taste of tomorrow's wine culture. Small Lot Bottles Abby Bogle is owner and CEO of Small Lot Bottles. Their website is: https://smalllotbottles.com Napa Valley Wine Academy https://napavalleywineacademy.com Coravin https://coravin.com Wine Foundry https://www.winefoundry.com Oakville Grocery (Oakville Grocer) https://oakvillegrocery.com Culinary Institute of America https://www.ciachef.edu Quarter Masters of America's Wine education partner: https://www.mastersommeliers.org Knox & Dobson https://knoxanddobson.com #wineindustry #fractionalization #smallformatbottles #wineinnovation #GenZwine #winetrends #winepackaging #wineexperience #directtoconsumer #wineeducation #NapaValleyWineAcademy #winesampling #Coravin #miniwinebottles #Texaswine #ONDseason #winesustainability #winewastesolutions #alternativewineformats #winerymarketing #winegifting #podcastinterview
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Province of Canada grew from $1,500 to $100K monthly revenue through 5 years of organic growth, daily content, and community building. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this episode, Greg and Rob chat about what the government shutdown might mean for 340B Program oversight in the short-term. They'll also discuss a flurry of developments from manufacturers recently. Specifically, they'll highlight efforts to promote more direct-to-consumer (DTC) pathways for obtaining medications, all related to a recent Trump Administration executive order calling for “most favored nation (MFN)” pricing for drugs in the U.S. SpendMend will be at the 340B Grantee Conference in Atlanta October 20 – 22. Stop by our booth and also catch our presentation at the “Ask the Experts – Open Forum” while you are there!
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Building a company with your best friends can be the best way to reach $100M. Learn about sustainable growth through a Meta strategy from Unbound Merino's CEO, Dan Demsky. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Christiana Smith Shi is a seasoned leader in global, multichannel retail, co-author of national, best-selling book Career Forward: Strategies From Women Who've Made It, founder and principal at Lovejoy Advisors, LLC., and an experienced corporate director on multiple Fortune 100 boards. Christiana made an early career pivot from finance to join McKinsey & Company, where she ultimately served as Senior Partner. After 25 years in management consulting, Christiana became the President of Direct-to-Consumer at Nike. In 2016, she retired from Nike and founded Lovejoy Advisors to help provide guidance around digital transformation for consumer and retail businesses. She joins Roy to share insights into navigating a rewarding career, talent lessons from McKinsey and Nike, and much more. Highlights from our conversation include:The timely issue that prompted her to write a book (3:58)Why Christiana puts career first, job second (9:18)How to take a strategic long view with your career (10:55)Advice for building “professional equity” (15:27)What it means to “think like an investor” when it comes to your career (16:58)Christiana's core leadership philosophy (22:20)Her perspective on the value of leadership coaching (25:38)The role of feedback as a leader (26:47)Lessons learned about hiring and talent and the major differences between hiring at McKinsey and Nike (30:25)How Christiana worked to integrate her team into the culture of Nike (35:35)Identifying strengths and opportunities of a team (37:20)How to avoid what she calls "benevolent stagnation” (42:09)How Christiana has applied her career experience and strategies to her work on boards (45:19)Advice for landing board roles (46:45)The ultimate payoff of a rewarding career and what Christiana is thinking about for the future (55:05)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazon
In this episode of Non-binding Guidance, Greg Levine and Josh Oyster, partners in Ropes & Gray's life sciences regulatory and compliance practice group, are joined by Kellie Combs, partner and chair of Ropes & Gray's life sciences regulatory and compliance practice group, to discuss the Trump administration's recent crackdown on direct-to-consumer (DTC) prescription drug advertising. The conversation explores the coordinated actions by HHS and FDA, aggressive enforcement measures, proposed rulemaking to reshape DTC broadcast ads, and the use of AI in regulatory oversight. The hosts examine the impact of recent FDA enforcement letters, challenges in digital and social media promotion, and the shifting compliance landscape for pharmaceutical companies. This episode offers practical guidance for life sciences companies navigating this rapidly changing regulatory environment.
After turning a simple idea into a cultural phenomenon, Nell Diamond has built Hill House Home into a $150M+ fashion and lifestyle brand beloved for its viral Nap Dress™ and fiercely loyal community.In this conversation, Nell shares how a slow-burning idea became her company, how she scaled from a direct-to-consumer bedding startup to a multi-category brand, and the intentional choices that shaped Hill House's signature blend of comfort and elegance. She opens up about early fundraising rejections, building community without trying to “manufacture” it, and why she treats influencers like artists, not metrics.From the behind-the-scenes reality of launching a hit product to navigating wholesale, collaborations, and retail expansion, Nell reveals the creative and business principles that keep Hill House distinctly itself. She also gets candid about motherhood, leadership, and the art of blocking out the noise so you can build the brand only you can create.Timestamps: [00:00] Introduction [05:59] The idea that led to Hill House Home [09:43] Building community and treating influencers like artists [12:41] Lessons learned from early fundraising challenges [16:33] How collaborations stay authentic to the brand [19:58] Expanding into wholesale and physical retail [27:09] Balancing personal presence on social media with boundaries [30:04] Hiring for different stages of company growth [33:51] Navigating motherhood while running a company [37:02] Advice on blocking out noise and staying focused on your visionResources Mentioned:Soto Method Workout | WebsiteLearn more about Nell's creation on the Hill House Home Website, and follow her on Instagram and LinkedIn.Follow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindsetwww.makersmindset.com
Robert F. Kennedy Jr.'s supporters are eager to rein in direct-to-consumer pharmaceutical ads, claiming they mislead Americans about important health topics. But this anti-pharma coalition faces an awkward dilemma. After pushing regulatory rollbacks at FDA last year, they're now hindered by the very limitations on agency authority they demanded. Do we need to ban pharma ads, and is there a viable way to do it?
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Fashion entrepreneur Stephanie Ibbitson shares how writing a solid business plan transformed her struggling handbag brand into a profitable company. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
This conversation explores the evolving landscape of men's health, particularly focusing on direct to consumer (DTC) healthcare and telemedicine. The hosts, Kevin Chu and Justin Dubin, discuss the importance of understanding the differences between telemedicine and DTC services, the rise of these services in the men's health space, and the implications for privacy, convenience, and stigma. They also highlight the need for education and awareness among patients, the potential risks associated with asynchronous care, and the findings from a secret shopper study that revealed gaps in care provided by DTC companies. The discussion concludes with thoughts on the future of DTC care and the importance of maintaining a strong patient-physician relationship.#menshealth
It's easier than ever to create a website for your business and talk directly with customers, but what are the pitfalls to avoid? Three business leaders discuss the pros and cons of selling 'D2C' with Evan Davis. Sellers no longer need to convince bigger retailers to carry their products or invest in inventory just to fill the shelves. Selling direct to consumers online also means businesses know exactly what their best sellers are, and who is buying what. These businesses can make improvements quickly and market only to those people most likely to buy. But as online selling becomes more competitive and targeted advertising gets more expensive, how can 'direct to consumer' businesses grow? Does the answer lie in bricks and mortar?Panel:Alexandra Thurstan, co-founder Different Dog, fresh dog food company Lucas London, co-founder Lick, paint company Neil Campbell, Chief Growth Officer SMOL, eco cleaning product company
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Stratus CEO Ricky Jones turned a $4000 buy into a thriving ski brand—doubling revenue with passion, niche focus, and authentic community.For more on Stratus and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this episode of the Tactical Business Podcast, host Wade Skalsky sits down Jon LaCorte of Tract Optics. Jon hares his journey from a 15-year career at Nikon to launching a disruptive direct-to-consumer optics brand. He reveals how cutting out the retail middleman allows them to deliver premium, shot-glass quality at unmatched value. Jon discusses navigating supply chains, the rise of long-range shooting, and why listening directly to customer feedback is the key to their success in a crowded, traditional market.
Lads, this one's a cracker! I'm joined by Chris Pidge from Farm to Fork Life and The Farmers Digest. We chat all about regenerative farming – healing the soil, cutting out the middleman, and making farming a livelihood again.Chris shares how he went from playing junior hockey to living and breathing regenerative agriculture. We dig into direct-to-consumer food, building community, and how farmers (and eaters!) can change the system bite by bite.If you care about food, health, and the future of farming – this episode is for you.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Tique Chandler shares strategies that kept her honey business growing during maternity leave—from email automation to strategic delegation. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
As one of 2 countries with direct-to-consumer pharmaceutical ads, is it time to reel it in? Hour 3 9/15/2025 full 2020 Mon, 15 Sep 2025 21:00:00 +0000 wCsJG7P28rQxTvK3j7ekYItGScjqCZ7l news The Dana & Parks Podcast news As one of 2 countries with direct-to-consumer pharmaceutical ads, is it time to reel it in? Hour 3 9/15/2025 You wanted it... Now here it is! Listen to each hour of the Dana & Parks Show whenever and wherever you want! © 2025 Audacy, Inc. News False
This episode features a conversation with Barbara Gorder, a consultant to the wine business who recently became the Managing Partner for the Direct to Consumer (DTC) Wine Symposium. We met at the 2025 edition of this conference out in Monterey, CA, and I am currently designing a session for the January 2026 edition on the opening day of the conference that has been inspired by our Sommlympics competition. We talk about how this event has evolved over the years and also how Barbara's background in marketing and consulting plays into the design of the programming. Barbara is the President of Undisclosed Location, a nationwide creative consulting firm that develops business strategies, marketing plans, and creative work for clients by assembling tailored teams from across the US. She started her career in advertising at Leo Burnett and DDB, creating campaigns for notable clients like General Mills, GM, and Proctor & Gamble. She even launched the Army of One campaign for the US Army while leading new business efforts. She specializes in branding and working with a diverse range of clients, from startups to public companies, so we dive into a conversation about what creativity looks like these days in wine marketing and the value of wine marketing. We even reveal a few details - a podcast exclusive sneak peek - of the 2026 DTC Symposium agenda and featured speakers. We hope this gives you a unique exploration of this segment of the wine industry and offers an intriguing exploration of the current wine marketing landscape. You can follow @dtcws on Instagram and visit www.dtcwinesymposium.com for all the information about the conference.Recorded August 18, 2025
If you've been a listener for a while, you might remember our next guest who has talked to us about the Kentucky Distillers Association over the years. Adam Johnson from the Kentucky Distillers Association, who for nearly two decades has been at the forefront of the Kentucky bourbon scene. We're diving into the state of bourbon tourism, and as Adam reveals, visits to the Kentucky Bourbon Trail are absolutely going through the roof, transforming the experience from a day trip into a full-on bucket-list adventure. We also get into the legislative challenges facing our industry, from the battle for Direct-To-Consumer shipping rights to the elephant in the room: the cannabis beverage market, and why Adam believes it needs to play by the same rules. Adam also shares some great insights on how the collaborative nature of the bourbon community is actually fueling collective growth. If you're planning a trip to Kentucky or just curious about the future of bourbon, you won't want to miss this one. Show Notes: Recollection of Adam Johnson's first podcast experience Examining the booming bourbon tourism landscape Statistics on the surge in Kentucky Bourbon Trail visitors Advocacy for DTC shipping and legislative obstacles for small distillers Discussing the impact of new dietary guidelines on bourbon marketing Competition with cannabis beverages and calls for regulatory parity The collaborative ethos of the bourbon industry and its historical foundations Future outlook for bourbon tourism and KDA's sustainability initiatives Encouraging exploration of the Kentucky Bourbon Trail and KDA updates Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices
Natan Bershtel is the Director of Business Development at Pelagic, a fractional supply chain partner for growing brands and CPG companies. Before Pelagic, Natan spent nearly 20 years as a public school teacher before joining and eventually running his family's contract packaging business—where he worked with iconic names like Seed, Liquid IV, Celsius, and Element. After his company's exit, Natan teamed up with John Morgan to help brands avoid common operational pitfalls and build supply chains that scale.In this episode of DTC Pod, Natan breaks down what it takes to build a resilient supply chain at every stage of brand growth. He shares practical strategies to avoid common pitfalls, tips on sourcing the right partners, and insights on how successful brands approach manufacturing, fulfillment, and logistics. Natan also highlights why supply chain is core to a brand's success and how founders can create real competitive advantages by making supply chain decisions based on quality, relationships, and flexibility.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Importance of supply chain in DTC and omnichannel brands2. Key players: sourcing, manufacturing, co-packers, 3PLs, and fulfillment3. Differences in supply chain needs for emerging vs. established brands4. Supply chain pitfalls and how to avoid them5. Vetting, relationship-building, and collaboration with your supply chain partners6. Overlooked areas of supply chain where founders lose time/money7. How to approach minimum order quantities and negotiations8. When to outsource fulfillment vs. doing it yourself9. Logistics of manufacturing, packaging, and distribution10. The impact of scale on supply chain decisions11. Using data and timelines to make faster, smarter choices12. Leveraging agency and partner networks for supply chain speed13. Why in-person vendor relationships are crucial14. How truly great supply chains build brand moatsTimestamps00:00 Intro and the state of supply chain in DTC01:40 Natan Bershtel's background and path to Pelagic02:24 Lessons from growing a contract packaging family business04:11 Why supply chain is the backbone of every brand05:28 The role of execution vs. creative vision in CPG07:09 How to find and vet the best manufacturing/packaging partners11:15 The agency advantage: getting reps and sharing supply chain intel12:41 Core players in bringing a product to market15:04 Aligning supply chain strategy with brand vision and goals16:56 Two playbooks for scaling: bootstrap profit vs. capital-intensive growth19:48 Timelines—how to ask supply partners the right questions21:41 How and when to ask for what you need from partners26:32 End-to-end product launch: manufacturing, packaging, and fulfillment28:42 When to move fulfillment to a 3PL (and when to keep it in-house)33:15 Tech and process innovation at leading 3PLs35:14 Strategic decisions: packaging, location, and unit economics38:58 Challenging assumptions and reviewing supply chain regularly42:08 Supply chain as brand moat and advantage44:13 Final tips: Always go in-person and build real relationshipsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatan Bershtel - Director of Business Development at PelagicBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
John Gonsalves, the Vice President Direct to Consumer & Digital at TaylorMade Golf Company, adds his page to the Marketing Playbook. Hear how to balance risk & reward, how to optimize meetings, how to set time to think, what it's like working in the sports world, and what he learned working with Michael Rubin. Connect with John at TaylorMadeGolf.com and on LinkedIn
Josh shares his journey as a sixth-generation grazier managing South Poll cattle, woodland-raised pork, and pasture poultry with his father. He grew up immersed in rotational grazing from the late 1990s, giving him a unique second-generation perspective on regenerative practices. Josh explains how their family transitioned from commercial breeds to South Polls in 2006, seeing immediate differences in heat tolerance, fly resistance, and docility. Today, they run a registered South Poll herd and market animals both as seed stock and direct-to-consumer beef.Key topics covered:Growing up in a regenerative grazing family and partnering with his dad on the farm.Transition to South Poll cattle and why they thrive in North Carolina's hot, humid fescue environment.Breeding philosophy with split spring and fall calving seasons.Benefits of docility, adaptability, and calving ease in their herd.Seed stock marketing and demand for South Poll cattle.Building a direct-to-consumer beef business with online sales, pickup locations, and limited home delivery.Diversifying with woodland-raised pork and pasture poultry for both soil and business benefits.Balancing scaling the farm with off-farm work, including lessons from his Chamber of Commerce role.Advice for beginners: focus, clarity, and starting with quality animals or strong customer relationships.This episode highlights the long-term benefits of sticking with regenerative grazing across generations and offers a candid look at building both seed stock and direct-to-consumer businesses. Josh's experience with South Poll cattle provides valuable insights for anyone considering heat-tolerant, grass-efficient breeds.Resources mentioned:Harris Home Place Farm: harrishomeplacefarm.comFacebook & Instagram: Harris Homeplace FarmSouth Poll Grass Cattle Association: southpoll.comThe End of Craving by Mark SchatzkerSteak by Mark SchatzkerLooking for Livestock that thrive on grass? Check out Grass Based GeneticsVisit our Sponsors:Noble Research InstituteRedmond Agriculture.South Poll Field Day & SaleGrazing Grass LinksNew Listener Resource GuideProvide feedback for the podcastWebsiteInsidersResourcesCommunity (on Facebook)Check out the Apiary Chronicles Podcast
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Allegra Shaw built Uncle Studios into a seven-figure fashion brand through ethical practices, organic growth, and community trust. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Learn how Nicola Hamilton raised $120,000 for Issues Magazine Shop using alternative funding, dual business plans, and intuition over spreadsheets. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
D'IYANU's founder built a multimillion-dollar African-inspired fashion brand by bootstrapping, taking bold risks and mastering Facebook ads. For more on D'IYANU and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Odd Bunch founder Divy Ojha scaled from 87 to 100,000+ customers without VC funding by focusing on problem validation, lean operations and retention techniques.For more on Odd Bunch and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
On the pod this week, host Austin Karp chats with Chapman and Maclain Way, directors of the new Netflix docuseries “America's Team: The Gambler and his Cowboys” about how they put the project together and the character that is Jerry Jones. Karp is also joined by SBJ golf reporter Josh Carpenter to discuss a big week in the sport and how the star power of Scottie Scheffler is growing beyond hardcore golf fans. Finally, TNT Sports studio host Adam Lefkoe dishes on the addition of Big 12 football, his foray into tennis at Roland Garros earlier this year and the release that he gets from hosting “The Big Podcast with Shaq.” Be sure to like and subscribe wherever podcasts are available.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Bootstrapped with $20K, Still Here grew from painted jeans to an eight-figure denim brand through grit, creativity, and discipline.For more on Still Here and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
NUDESTIX Cofounder Taylor Frankel built celebrity partnerships and scaled the beauty empire to 8-figures. Discover the unique equity deals, and authentic content strategy that helps them stay ahead and set the trends. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Bluboho grew from kitchen parties to six retail stores through human connection, customer intimacy, and strategic location planning. Today, it's one of Canada's most successful independently owned jewelry companies.For more on Bluboho and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Also on YouTube: youtu.be/nckQhAvYA-Q"We'll have done over 500 million in total sales. We'll do 310 million in the next 18 months."Curtis Matsko went from art festivals to a top 50 Shopify store by doing everything conventional wisdom says not to do. His company controls every step from raw material procurement to customer delivery, achieving top 50 Shopify status while maintaining 50% repeat customer rates on non-consumable goods.Today he owns the biggest leather factory in North America and has some very strong opinions about banking, business clichés, and why most Shopify owners are doing it wrong.Most valuable insight: Meta doesn't know when you run out of inventory - they just think your ads stopped working and charge you more.Listen now on The Unofficial Shopify Podcast.SponsorsSwym – Wishlists, Back in Stock alerts, & moreCleverific – Smart order editing for ShopifyZipify – Build high-converting sales funnelsLinksGuest:Curtis Matsko - LinkedInPortland Leather Goods - WebsitePortland Leather Goods - InstagramWork with Kurt:ApplyClient ResultsJoin the Newsletter
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Three Ships grew from $4,000 to $1M revenue in four years. Learn how the founders used retail partnerships, rebranding, and funding tactics to grow a beauty brand in a saturated market.For more on Three Ships and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
How Clubhouse Skin disrupted men's skin care with bold design, clean formulas, and a transparent launch that turned followers into retail partners.For more on Clubhouse Skin and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Knix founder Joanna Griffiths revolutionized women's underwear marketing with real bodies, authentic stories, and customer-first innovation.For more on Knix and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Wallace Wong built Spatula Foods through strategic networking. Discover how he went from Michelin restaurants to 2M+ followers, and learn his breakthrough mindset.For more on Spatula Foods and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Despite being the son of a pharmacist turned wine professional, I did not know the purpose of an Entheogen. Ross Halleck set me straight,so much so, that after defining an entheogen, the value of the consumption of wine became clearer. Ross Halleck doesn't just make wine—he might just ask you to close your eyes and seek the divine within a single glass. In this episode of Wine Talks, you'll be swept past the typical vineyard tales and deep into the spiritual and mystical roots of wine itself. You'll learn how Ross stumbled into the wine trade not through family legacy or grand ambition, but with the curiosity of a seeker and a penchant for unearthing life's mysteries. Paul and Ross unravel why, for some, wine is more than a social lubricant or status symbol; it's an “entheogen”—a conduit to something sacred. Discover how the trappings of wine culture, from magazine scores to over-intellectualization, can miss the magic entirely, and why Ross is on a mission to return wine to its ancient role: bringing people together, not driving them apart. You'll step inside his West Sebastopol vineyard and hear why he believes winning top awards means little if you can't connect with people's hearts. The conversation flows from digital reviews and the democratization of taste, to the pitfalls of marketing wine as pure commerce, to modern-day plant medicine ceremonies designed to foster self-discovery, belonging, and reverence. As the layers peel back, you'll come away with a fresh perspective on wine—not just as a beverage, but as a timeless link to the sacred, the mysterious, and the collective human story. And if you've ever wondered why a certain glass makes you feel something inexplicable, or why wine alone among drinks is revered across cultures and epochs, this episode offers more than an explanation—it offers an invitation to experience the “vine intervention” for yourself. Halleck Vineyard Website: halleckvineyard.com (Ross Halleck's winery, mentioned as halleckvineyard.com under events for wine ceremonies.) Starbucks Website: starbucks.com Hewlett-Packard (HP) Website: hp.com Apple Website: apple.com Sun Microsystems (company no longer independent; acquired, but for historical reference): Website: oracle.com (redirects to Oracle) Wine Spectator Website: winespectator.com Robert Parker/Wine Advocate Website: robertparker.com Wine of the Month Club Website: wineofthemonthclub.com Michelin (Michelin Guide for restaurants) Website: guide.michelin.com Yelp Website: yelp.com Foursquare Website: foursquare.com Kosta Brown Website: kostabrowne.com Kendall-Jackson Website: kj.com Rombauer Vineyards Website: rombauer.com Cheval Blanc Website: chateau-cheval-blanc.com #wine #winetalks #paulkalemkiarian #rosshalleck #halleckvineyard #winepodcast #wineindustry #pinotnoir #sonomacounty #wineandspirit #wineculture #enthiogen #wineexperience #winelover #winecommunity #wineclub #winemarketing #winepassion #spiritualwine #wineceremony