Podcasts about direct to consumer

Dr. Jason Wersland turned a 3 a.m. garage experiment into the number one percussive therapy brand in the world, with more than 6.5 million Theragun massage devices sold. In this episode, he breaks down the unglamorous eight-year grind behind that overnight success: five prototypes, three bad partners, and a one-to-one credibility-building strategy that eventually landed him in Cristiano Ronaldo''s training room. For more on Therabody and show notes click here   Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Episode 304 reunites The Analysts — Remarkable Retail's celebrated panel of Forrester's Sucharita Kodali, Guggenheim's Simeon Siegel, and GlobalData's Neil Saunders — to take stock of retail coming out of earnings season. Steve Dennis and Michael LeBlanc open on the paradox of 2026: results are largely strong, sentiment is dismal. Simeon argues the link between the two is "tenuous at best" — people talk one way and spend another. Neil has the data: roughly 60% of shoppers who expect the economy to worsen still spent more than a year ago, propped up by spring tax refunds that won't repeat. Then the K-shaped economy. Higher-income households drive most of the real volume growth; middle-income shoppers prop up value growth mainly because prices are higher. Sucharita revisits "peak ambiguity" and the "vibe session," noting record sales barely outrun stubborn inflation. The panel unpacks the standouts — Ross's 17% comp, Victoria's Secret up 15% — and debates GLP-1's role in surging apparel and beauty: wardrobe replacement, new confidence, trading up to statement pieces. On turnarounds, Simeon lands the episode's sharpest thesis: brands "ubiquitize" and peak around $3–4 billion in the US. Lululemon got too big, over-distributed, and over-earning — so the bad sales have to "walk out the door" before the brand can re-elevate, the same lens that frames Nike's long reset. He and Sucharita draw the Gap parallel ahead of Simeon's on-stage interview with Mickey Drexler, noting Old Navy now dwarfs Gap itself. Neil makes the case for Macy's under Tony Spring — basics fixed first, satisfaction and visitation improving — while Steve stays skeptical of the pace. Next, the DTC reckoning. Simeon reframes his old "DTC is not all it's cracked up to be" call as "anti-anti-wholesale": outside high-margin luxury, nearly every brand needs a healthy wholesale business — and stores remain the best channel because "the customer is your employee." Sucharita pushes back on the AI narrative, reminding everyone it's far more than generative hype, as the panel digs into why scaled players — Amazon, Walmart, Costco, off-price — keep compounding through retail media, marketplaces, and flywheel economics. It closes on the wealth effect, trillion-dollar market caps, and whether a market correction could rattle high-end spending — then rapid-fire hot takes: brands to watch (Cozey, Ross Stores, Goyard) and what's on each analyst's radar, from inflation and surging oil prices to a quiet "middle of the doughnut" news lull and an election year's hunt for stability. Join us at the CommerceNext Growth Show in New York June 23rd and 24th with this exclusive discount code for 10% off general admission tickets and FREE retail tickets: Your code is "REMARKABLE" . See you in the Big Apple! About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

Sean Reyes noticed that every shock absorber looks identical from the outside—and none of the automotive brands detail what's actually inside. So he built ShockSurplus, an education-first automotive parts company that turned that information gap into a bootstrapped, eight-figure business. For more on Shock Surplus and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

This episode was brought to you by RayonRetail design teams use Rayon to create store layouts, documentation, standards, and presentations in one collaborative platform. By combining design tools and AI in a single workspace, Rayon helps teams move faster from concept to execution while maintaining consistency across locations. If you're looking to design better retail spaces and streamline your workflow, visit rayon.design and sign up for free todayWhen Ricardo Larroude first joined OFFBounds, Larroudé was producing just 300 pairs of shoes a day. Today, the company manufactures more than 2,000 pairs daily, employs 700 people, and has become one of the fastest-growing vertically integrated footwear brands in the market. In this conversation, Ricardo shares how tariffs, rapid growth, and operational complexity pushed him to rethink how he runs the business and why he decided to personally dive into AI instead of delegating it to his technology team.The result was more than automation. Ricardo built an AI-powered operating system that connects data, teams, and decision-making across the company. From improving website conversion rates to eliminating process bottlenecks and redefining how leaders should approach technology, this episode explores why the future belongs to executives who are willing to learn, experiment, and build. If you're a retail, commerce, or business leader trying to understand what AI actually means beyond the headlines, this conversation offers a practical look at what happens when a CEO gets hands-on.

Former comedy writer Bette Bentley built Skimpies—the world's first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platform like an interactive group chat. This innovative founder breaks down how she embraced raw authenticity to collapse the traditional sales funnel, handle extreme burnout, and turn a grueling six-month streaming schedule into a $60,000 warehouse livestream. For more on Skimpies and show notes, click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Rural doctors hit a ceiling around 35 patients a day, and hiring more clinicians will not move it. Tod Stillson, a family physician, medical device inventor, and health care entrepreneur, argues that the physician shortage is not a headcount problem but a knowledge-scaling problem, and that AI with a doctor in the loop is the only realistic way to extend a physician's judgment to more patients without replacing the human relationship. This episode is based on his article "How artificial intelligence scales physician extension," published on KevinMD. You will hear why he spent two years codifying his own clinical judgment into software, why his text-based triage system outperformed general-purpose AI in a recent study, and what physicians risk if direct-to-consumer companies keep capturing demand while doctors stay on the sidelines. You will also learn why governance of the medical knowledge base has to come from physicians, not from startups in San Francisco or Boston. Listen for a grounded case for AI as capacity multiplier, not replacement. Partner with me on the KevinMD platform. With over three million monthly readers and half a million social media followers, I give you direct access to the doctors and patients who matter most. Whether you need a sponsored article, email campaign, video interview, or a spot right here on the podcast, I offer the trusted space your brand deserves to be heard. Let's work together to tell your story. PARTNER WITH KEVINMD → https://kevinmd.com/influencer SUBSCRIBE TO THE PODCAST → https://www.kevinmd.com/podcast RECOMMENDED BY KEVINMD → https://www.kevinmd.com/recommended

"You would probably prefer to take money from Tony Soprano." Jeremy Horowitz has spent a decade in the Shopify ecosystem, scaled brands at Gorgias, and now runs a PE fund that's reviewed nearly 500 deals. He acquired a WhatsApp marketing app called Coco AI and he's still hunting for his next Shopify brand in the $10-100M range. We get into what actually makes a business sellable (and what kills a deal instantly), how earnouts and seller notes really work, why DTC as we knew it is dead, and his scorching take on why Shopify Capital loans are worse than credit card debt at 40% effective interest. SPONSORS Swym - Wishlists, Back in Stock alerts, & more getswym.com/kurt Zipify - Build high-converting sales funnels zipify.com/KURT LINKS Jeremy Horowitz on LinkedIn: https://www.linkedin.com/in/jeremyhorowitz1/ Coco AI (WhatsApp Marketing for Shopify): https://my-coco.ai/ WORK WITH KURT Apply for Shopify Help ethercycle.com/apply See Our Results ethercycle.com/work Free Newsletter kurtelster.com The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

When Jing Gao launched Fly By Jing, she wasn''t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods that has inspired a generation of Asian food founders. For more on Fly By Jin and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

En el deep dive de esta semana, Karla y René hablan sobre las marcas direct to consumer: cómo fue su auge, las razones de su caída y cuál es su situación actual en México.Aeroméxico es la aerolínea más puntual del mundo por segundo año consecutivo, de acuerdo con CIRIUM. Conoce más Compra tu gorra o ilustraciones de Whitepaper aquí⁠Escucha nuestro newsletter diario "Whitepaper Hoy" en Spotify⁠Recomendaciones:Presumed Guilty

Trina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started out selling scrubs on sidewalks and grew into a NYSE-listed, direct-to-consumer powerhouse. For more on Figs and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

This week on CMO Confidential, we're revisiting our conversation with Tom Goodwin from August of 2025 - this is one of our favorites with topics just as relevant to marketers today. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: -An unhealthy focus on the speed of measurement and short-term results-Marketers having a "feeling of vulnerability" if they haven't heard of new tech-The fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car. This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. ⏱️ Chapters00:00 – Intro: Meet Tom Goodwin02:28 – Would 1950s Marketers Beat Today's CMOs?05:41 – Is Marketing Actually More Complex Today?09:15 – Fundamentals vs Growth Hacking & Performance Tactics11:05 – DTC vs Traditional Brands: What Actually Works15:13 – Short-Term Metrics, AI Hype & Tech Overload28:36 – Dark Social, Hidden Influence & What Data Misses34:21 – Predictions, AI Reality & The Power of Simplicity #MarketingStrategy, #CMOConfidential, #TomGoodwin, #BrandMarketing, #DigitalMarketing, #PerformanceMarketing, #MarketingFundamentals, #GrowthMarketing, #Advertising, #MarketingTrends, #AIinMarketing, #FutureOfMarketing, #CreativeStrategy, #CannesLions, #AdTech, #BrandBuilding, #ConsumerBehavior, #DirectToConsumer, #MarketingLeadership, #MarketingInsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy. For more on Arey and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself. For more on Coop Sleep Goods and show notes click here  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Growing a specialty crop to sell directly to consumers can mean more margin, but it also creates a new challenge: finding and converting the right customers.

On this episode of The Voice of Retail, host Michael LeBlanc sits down with Stephen Bailey, Chief Marketing Officer of Vancouver's John Fluevog Shoes—one of North America's most distinctive independent retail brands. For over 56 years, Fluevog has built a fiercely loyal customer community by doing something most brands struggle to sustain: staying unapologetically unique. With 20 stores across Canada and the United States, a direct-to-consumer model, and a decision to step away from wholesale, Fluevog has created a retail ecosystem built on scarcity, craftsmanship, human connection, and creative courage. Stephen shares his 21-year journey helping shape one of Canada's most iconic design-led retail brands. From creating limited-run footwear collections manufactured in small family-owned factories around the world, to nurturing a passionate global community of “Fluevogers,” he explains why being “not for everyone” has become one of the company's greatest strategic advantages. Michael and Stephen explore how heritage brands stay relevant without becoming trapped by their own history. Stephen shares why Fluevog refuses to chase trends, how the company balances creativity with commercial discipline, and why staying true to brand character has helped them navigate economic cycles, retail disruption, and changing consumer behaviors. The conversation also tackles one of retail's biggest current themes: AI and algorithm-driven commerce. Stephen offers candid insights on how niche brands can thrive in a world increasingly shaped by machine-driven recommendations, digital marketing automation, and platform economics—while still protecting the human side of retail. They also discuss international growth, including Fluevog's ambitious expansion into Amsterdam, the lessons learned from operating in global markets, and why physical retail remains the company's most powerful marketing channel. Perhaps most importantly, Stephen shares why community remains Fluevog's ultimate moat. From in-store “Fluevogologists” delivering highly personalized service to customer interactions that dramatically reduce returns while building loyalty, Fluevog continues proving that in an increasingly digital world, human connection still drives extraordinary retail outcomes.   Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

What should you know about direct-to-consumer lab testing? In this episode of Health Matters with the Medicine Center Pharmacy, Paul White and Brad White welcome Allison Blake, Julie Girtton, and Rachel Irvin from Aultman Health System to discuss how direct-to-consumer laboratory services are helping patients take a more proactive role in their health. Learn about: • Affordable wellness testing options • A1C, cholesterol, thyroid, PSA & vitamin D testing • How patients can access testing without a physician order • The importance of knowing your numbers • How pharmacists and providers work together to support preventative care Read the full blog post here: Medicine Center Pharmacy Blog – Direct-to-Consumer Laboratory Services #HealthMatters #MedicineCenterPharmacy #AultmanHealthSystem #PreventativeCare #LabTesting #Wellness #Healthcare #DirectToConsumerTesting #CommunityPharmacy

Tony Eash runs Triple E Farms in West Virginia with his brother Phil - a raw dairy and pasture-raised operation built from bare land, rooted in regenerative principles and faith in community.Farmer Stories pulls the best conversations from The Regenaissance archive - real voices from American farmers on the systems, economics, and communities shaping food and land in the US.Timestamps:0:00 — Why farmers not making money is everyone's problem1:00 — What on-farm milk testing actually costs2:00 — Building a farm from scratch while working full-time5:00 — Quitting time: 10:30pm. Wake up: 3:30am6:30 — Why they walked away from pigs and chickens8:00 — How the Amish moving in changed everythingConnect with Triple EWebsiteInstagramWatch full episodeFollow the tour on YouTube

Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical Phones—Bluetooth landlines designed to replace smartphone habits—generated $800K in its first year and turned a personal frustration into a full-blown cultural movement. For more on Physical Phones and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Amazon, Walmart, and Costco aren't just winning—they're pulling away. In episode 301, Steve Dennis and Michael LeBlanc dig into what Steve calls "Retail's Great Concentration": the accelerating shift of sales, traffic, and profit toward a small group of super-scalers. Fresh data shows just six retailers now capturing a disproportionate share of industry growth—and the structural forces behind it, from fulfillment economics to consumer migration toward convenience and value, aren't slowing down. The conversation revisits two of Steve's core frameworks—Death in the Middle and the bifurcation between value/convenience and premium/specialty—and traces how the Great Concentration is the logical next chapter. Central to the discussion is the distinction between buying and shopping: buying is about efficiency, price, and speed; shopping is about inspiration, discovery, and emotional engagement. For mid-market retailers, that distinction is existential. If you can't out-Amazon Amazon, where do you actually create differentiated value? Steve also addresses AI—useful, even transformational, but not a substitute for the human side of retail: experience, service, and genuine connection. In the news: Tapestry delivers strong earnings, with Coach standing out on the strength of sharp customer insights and disciplined brand execution. Warby Parker shows continued profitable growth and store expansion, though slowing momentum raises questions about discretionary spending. Then comes the year's most head-scratching retail story: GameStop's bid for eBay. Steve dissects the financial logic—or conspicuous lack thereof. The hosts also examine Saks Global's restructuring and debate whether the luxury retailer has a credible path to relevance post-bankruptcy. Finally, on the radar: soft travel demand around the 2026 FIFA World Cup and what it may mean for hospitality, tourism, and local retail—plus the return of dynamic pricing, and yes, world peace. Join us at the CommerceNext Growth Show in New York June 23rd and 24th with this exclusive discount code for 10% off general admission tickets and FREE retail tickets: Your code is "REMARKABLE" . See you in the Big Apple! About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content, and treating TikTok like a free testing lab before ever spending on paid ads. For more on Feel Goods and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

The Trump Administration has been exploring new ways to tighten requirements for direct-to-consumer advertisements for prescription drugs. In its recent budget proposal, the Food and Drug Administration is asking Congress for new powers to deem drugs misbranded if they lack "fair balance" or create a "misleading impression" about a drug's approved uses or efficacy. In recent months, FDA has sent letters to Novo Nordisk, Argenx, and Sobi concerning ads it termed false or misleading. While some argue that banning drug ads on TV and online will lower drug prices and address overprescription, critics point out these increased efforts may violate the First Amendment's protection of commercial speech. The Supreme Court held in 1976 that prescription drug advertisements are protected by the Constitution and it reaffirmed this principle again in 2011, underscoring that the government may not ban truthful, non-misleading ads. Is the FDA trying to regulate away ads that it can't outright ban? How do these efforts implicate patients and their access to healthcare information? Join a panel of experts as they explore the constitutional and policy questions raised by the FDA's crack down on direct-to-consumer drug ads. Featuring:Paul Avelar, Senior Attorney, Institute for JusticeJeff Stier, Policy Advisor, Heartland Institute(Moderator) Dan Troy, Managing Director, Berkeley Research Group

Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutter's top alarm clock pick six years in a row. For more on Loftie and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jonathan Del Gatto is a visionary filmmaker and creative coach, known for his transformative work in brand films and direct-to-consumer content. In this episode, Jonathan shares his journey from editing TV commercials to founding Brighter Company, where he crafts compelling narratives that connect with audiences. We explore the evolution of content creation—balancing artistry with strategy, the shift from traditional ads to digital storytelling, and the importance of authenticity in today's market. Jonathan offers insights into his coaching philosophy, emphasizing the value of trust, adaptability, and building meaningful relationships in the industry. Join us as we uncover the secrets to thriving in a rapidly changing creative landscape. FILMMAKER RETREAT JOSHUA TREE '26 - JOIN US Oct. 1–4: our 5th Annual Retreat. SIGN UP NOW No application. Just save your spot and come learn, shoot, and grow with working filmmakers. Limit 15.  POSH DUOThe original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly and my beard on point. Free shipping for RTP listeners. Get the Posh look. ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCEEach of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? MAGIC MIND - MY MENTAL PERFORMANCE EXILIRSave hugely on Magic Mind with this link. — This link is the way. Thanks, Jordan My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you. "Respect The Process" podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Lone Fox's Drew Scott on the vintage pivot that doubled revenue, building two million subscribers without ads, and why his business model can't be copied. For more on Lone Fox and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jodi Scott, CEO and co-founder of Green Goo by Spry Life, shares her journey in creating plant-based first aid and personal care products. She discusses the challenges and triumphs of entrepreneurship, the importance of efficacy in natural products, and how her family plays a crucial role in the business. Jodi also addresses the impact of economic changes and tariffs on her company, and how technology, particularly AI, is helping to scale operations. The conversation highlights the significance of clean living and the potential of plant-based solutions in the health and wellness industry.TakeawaysGreen Goo focuses on plant-based first aid and personal care products.The company aims to provide effective alternatives to chemical-laden products.Jodi's sister, an herbalist, plays a key role in product development.The manufacturing process protects the integrity of the plants used.Green Goo products are designed for multiple uses, reducing the need for many items.Jodi's entrepreneurial journey began unexpectedly with a bed and breakfast.The company scaled rapidly, reaching 150,000 distribution points in five years.COVID-19 forced the company to pivot and adapt its business model.AI and technology are being leveraged to improve efficiencies.Family involvement is central to the company's operations and culture.Chapters00:00Introduction to Green Goo and Jodi Scott02:01The Birth of Green Goo: A New Approach to First Aid05:16The Efficacy of Plant-Based Solutions07:03Jodi's Entrepreneurial Journey10:11Scaling the Business: Challenges and Triumphs11:48Navigating Business Partnerships and Buybacks12:42Leveraging Technology for Growth14:13Family Involvement in Business16:03Adapting to Economic Changes17:58Impact of Tariffs on Business19:18Closing Thoughts and Shameless Plug

What happens when the product that made you famous starts holding you back? Kevin Gould co-founded Glamnetic in 2019 with Ann McFerran, launching a magnetic eyelash brand that exploded from $1 million to $50 million in revenue in just one year — fueled by a great product, smart growth marketing, and the COVID-era boom in DIY beauty. But when the tailwinds reversed — iOS 14 updates sent acquisition costs soaring, the lash category contracted, and revenue dipped 25% — Kevin faced a make-or-break decision. Rather than doubling down on what was declining, he pivoted the entire business into press-on nails, a category still in its infancy. Today, Glamnetic is one of the largest press-on nail brands in the world, doing over $100 million a year. In this episode, Kevin gets real about the unglamorous side of hypergrowth: the cash flow crunches that come with scaling too fast, the inventory mistakes that haunt you, and the emotional toll of watching revenue fall when you expected it to double. He shares how he and his team navigated the pivot, why community and brand affinity will always outlast paid acquisition, and why the best advice he can give founders is: don't grow too fast. You'll learn: Why going from $1M to $50M overnight nearly broke the business How to manage cash flow and inventory when you're self-funded The marketing mix that built a real brand — not just an ad machine Why TikTok Shop is the biggest arbitrage opportunity right now How a 40,000-member Facebook community doubles as a product development engine The one hire every founder should prioritize early on What it really takes — personally and professionally — to turn a pivot into a $100M business Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2023: Antonella Pisani breaks down the most common mistakes brands make when scaling direct-to-consumer growth, from underinvesting in digital to mismanaging inventory and customer data. She highlights how smarter marketing allocation, better segmentation, and tighter control over distribution can dramatically improve profitability and brand equity. It's a practical roadmap for building a more resilient, customer-focused growth strategy. Read along with the original article(s) here: https://www.eyefulmedia.com/press/grow-your-direct-to-consumer-business-a-guide-for-brands Quotes to ponder: "You need to stop thinking of this as a $70 Million website; it's a website supporting a $2 Billion brand." "Maximize your lowest funnel channels first, but ensure you are investing elsewhere to blend costs down and ensure longer-term health." "Usability testing is efficient and relatively inexpensive." Learn more about your ad choices. Visit megaphone.fm/adchoices

Supreme Ecom's AC Hampton breaks down how he turned a dropshipping business into $1.8 million in six months—and why it's the smartest path to brand ownership. For more on Supreme E-com and show notes, click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

CEO David Trainer sat down with Chuck Jaffe of Money Life to talk about our Danger Zone pick this week: This Bird You Cannot Change: Allbirds' Downfall From $4 Billion to $39 Million Fire Sale.

Two recent college grads turned a dorm room pistachio recipe into a fast-growing food brand—by letting their community call the shots. Nicola Buffo and Francine Voit, co-founders of Pistakio, share how they pivoted from pistachio mayo to a sweet pistachio spread one week before their first big grocery pitch, built a loyal following on social media because a college professor forced them to start posting, and turned customer DMs into their best-selling products—including their crunchy spread and date bark. In this episode, Nico and Fran talk about: How a last-minute product pivot landed them in Portland's biggest local retailer Why they said no to Shark Tank and Target before they were ready How community-led product development drove 10x growth Building a brand in public from day one (even with terrible dorm room lighting) The café tour strategy that gets customers to try the product risk-free Navigating a business partnership that's also a romantic relationship The $20,000 TikTok agency mistake and what they learned from it Why taste—not health trends—is their only non-negotiable Whether you're starting a food business, looking for community-driven marketing strategies, or figuring out when to say no to big opportunities, this episode is packed with real talk and actionable advice for ecommerce entrepreneurs. For more on Pistakio and show notes click here: https://www.shopify.com/blog/pistakio-community-led-product-development?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast SUBSCRIBE to our YouTube channel for more video episodes: https://utm.io/uhw53 Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jonathan Del Gatto is a visionary filmmaker and creative coach, known for his transformative work in brand films and direct-to-consumer content. In this episode, Jonathan shares his journey from editing TV commercials to founding Brighter Company, where he crafts compelling narratives that connect with audiences. We explore the evolution of content creation—balancing artistry with strategy, the shift from traditional ads to digital storytelling, and the importance of authenticity in today's market. Jonathan offers insights into his coaching philosophy, emphasizing the value of trust, adaptability, and building meaningful relationships in the industry. Join us as we uncover the secrets to thriving in a rapidly changing creative landscape. FILMMAKER RETREAT JOSHUA TREE '26 - JOIN US Oct. 1–4: our 5th Annual Retreat. SIGN UP NOW No application. Just save your spot and come learn, shoot, and grow with working filmmakers. Limit 15.  POSH DUOThe original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly and my beard on point. Free shipping for RTP listeners. Get the Posh look. ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCEEach of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? MAGIC MIND - MY MENTAL PERFORMANCE EXILIRSave hugely on Magic Mind with this link. — This link is the way. Thanks, Jordan My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you. "Respect The Process" podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Levi Strauss & Co. raised its projections for the year after reporting better-than-expected quarterly results, citing strong demand in all regions. Levi's CEO Michelle Gass discusses the soaring stock and the company's direct-to-consumer strategy. She speaks with Bloomberg's Carol Massar and Tim Stenovec.See omnystudio.com/listener for privacy information.

Flamingo Estate stayed true to its roots and built an eight-figure brand by saying no to almost every piece of outside advice. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Premier League soccer player Thomas Robson-Kanu turned a career-threatening injury into a mission—building The Turmeric Co., a raw functional beverage brand now reaching customers across 15,000 UK retail locations. For more on The Turmeric Co and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Inder Bedi spent 18 years building Matt & Nat into a global fashion brand—then walked away. Burned out by offshore production and boardroom economics, he came back with a radical new vision: Bedi Studios, premium outerwear built from waste materials in Montreal and guaranteed for life. For more on Bedi Studios and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Food systems are shifting. Farming is shifting. And the reality is — making a living in agriculture today looks nothing like it used to. In this episode of The Homestead Education Podcast, Kody Hanner sits down with Lexi Wright of the Farming on Purpose podcast for a real conversation about what it actually takes to make farming work in today's economy — from direct-to-consumer sales to managing multiple income streams and navigating the challenges modern farmers are facing. From the disconnect between consumers and their food to the growing pressure on farmers to become marketers, educators, and business owners all at once — this episode breaks down what's really happening behind the scenes. This isn't about going back to the “old way” of farming. It's about building something that actually works today. If you care about: Direct-to-consumer farming and selling your products The reality of farm income and multiple revenue streams Marketing and building relationships with customers Small-scale farming, homesteading, and sustainability Understanding where your food comes from This episode will challenge how you think about agriculture — and what it takes to make it work. In This Episode, We Cover: What it really takes to make money in farming today Why direct-to-consumer is becoming essential for farmers The challenges of marketing, education, and selling your products How farmers are balancing multiple income streams The disconnect between consumers and real food systems What's changing in agriculture — and what it means for the future

This week, we're headed down to Texas to chat with Max Kruemcke, co-owner of Bastrop Cattle Company, about what it takes to build a successful small-scale beef business. After an unexpected shift from the film industry to life on a cattle ranch, Max shares how he used his background in production and marketing to help Bastrop Cattle Co. evolve from supplying restaurants to shipping beef directly to customers across the Lone Star State.Max gives us an inside look at the realities of marketing beef and the small changes ranchers can make to simplify the purchasing process for consumers. We also talk logistics—can you really ship meat in the mail? After six years on the ranch, Max shares practical advice for ranchers looking to launch their own direct-to-consumer operation, along with lessons learned, common pitfalls, and why making it easy for customers to buy might be the best thing you can do for your small business.Topics[0:00] Introduction[0:57] Max's Background: From Film Industry to Ranch Life[3:03] The Early Days of Bastrop Cattle Company[6:07] COVID and the Shift to Direct-to-Consumer Sales[12:09] Ranch Structure and the Multi-Ranch Co-Op Model[15:05] Labeling, Certifications, and Industry Regulations[18:21] Grass-Fed Beef & Processing Younger Cattle[21:22] Advice for Ranchers [26:31] Lessons Learned Running a Small Beef Business[30:06] Closing ThoughtsLinksBastrop Cattle Co.Need professional help finding, buying or selling a legacy ranch, contact us: Mirr Ranch Group901 Acoma StreetDenver, CO 80204Phone: (303) 623-4545https://www.MirrRanchGroup.com/

After losing his eyebrows to alopecia while serving as a Canadian Armed Forces fighter pilot, Jason Berndt bootstrapped My Two Brows with his military pension and tens of thousands in free samples. Today the brand has shipped over 1 million brow sets across 275 styles worldwide. For more on My Two Brows and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Do you know where your food comes from? Most of us buy and consume food every single day without understanding who grew it, how it was raised, or what the labels actually mean. What if the fear driving your grocery store decisions is based more on marketing than reality?On this episode of Salad With a Side of Fries, Jenn Trepeck welcomes fifth-generation dairy farmer and environmental scientist Tara Vander Dussen of Discover Ag Podcast and Discover Ag TV for a grounded, no-nonsense conversation about the food system, family farms, organic versus conventional choices, and how consumers can make smarter decisions without the overwhelm. From antibiotic use in dairy farming to the truth about grass-fed beef, water recycling on modern farms, and the impact of imports and tariffs on local agriculture, this episode reframes the conversation and replaces fear with facts.What You Will Learn in This Episode:✅ How the food system is divided between agriculture and big food, and why understanding that distinction helps you shop smarter and reduce unnecessary food fear✅ What the organic label actually means as a farming practice, and how conventional dairy farming maintains strict quality and safety standards that often go unrecognized✅ Why most cattle in the United States spend the majority of their lives on pasture, and what the real difference between grass-fed and grass-finished beef means for your plate✅ How sustainable farming practices like water recycling, on-site veterinarians, and cattle nutritionists reflect a level of animal care and environmental responsibility that rarely makes it into the public conversationThe Salad With a Side of Fries podcast, hosted by Jenn Trepeck, explores real-life wellness and weight-loss topics, debunking myths, misinformation, and flawed science surrounding nutrition and the food industry. Let's dive into wellness and weight loss for real life, including drinking, eating out, and skipping the grocery store.TIMESTAMPS:00:00 Breaking down the differences between agriculture and the food industry06:17 Understanding pesticides, glyphosate, and bio-engineered crops as tools in the farmer's toolbox09:13 Why food labels shifted from consumer information to marketing, and how to shop by personal values14:29 The truth about factory farms versus family farms and why 98 percent of dairies are family owned19:10 Conventional dairy quality: antibiotic protocols, testing standards, and why milk is one of the most tested products in the food supply chain25:45 How animal welfare and farm transparency have improved, and the water recycling system on a dairy farm is explained step by step29:29 Grass-fed versus grain-fed beef unpacked and why most cattle spend two-thirds of their lives on pasture36:42 How tariffs and global markets affect dairy farming prices and why grocery store milk prices can mislead38:57 The complicated relationship between consumer demand, imports, exports, and the modern food supplyKEY TAKEAWAYS:

When Lauren Gropper noticed the amount of disposable plastics used on film sets, she saw a design opportunity. That reframe built Repurpose into a 15-year-old brand selling compostable products while diverting 727 million pieces of plastic from landfills. For more on Repurpose and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of The Field Guide, Peter Wilson sits down with Brian Maletis, founder of fatcork, a Seattle-based company that imports small-producer champagne directly from France and sells it to customers across the United States.Brian shares the story behind fatcork and how a career that started in the family wine distribution business eventually led him to launch his own company focused entirely on grower champagne. From harvesting grapes in Italy to working in the wine industry in New York City and ultimately starting fatcork in Seattle, Brian explains the path that led him to build a direct-to-consumer champagne business. Peter and Brian discuss the challenges of starting and sustaining a niche business, how the traditional wine distribution system works, and why fatcork takes a different approach by controlling the process from the grower's cave in France to the customer's doorstep.They also talk about the realities of entrepreneurship, the long timeline required to build a business, and why Brian believes champagne should be opened not just for celebrations—but to create them.Show NotesGuestBrian Maletis Founder, fatcorkWhat fatcork DoesImports small-production champagne from growers in the Champagne region of FranceStores and distributes it from a temperature-controlled champagne cave in SeattleShips directly to consumers across the United States fatcorkTopics CoveredThe fatcork Business ModelImporting champagne directly from small producersOperating as importer, distributor, and retailerShipping champagne directly to consumers across the U.S.Brian's Path Into the Wine BusinessGrowing up in a family wine distribution business in PortlandEarly experience delivering beer and wine to stores and restaurantsA formative harvest experience in ItalyLearning the wine industry while working in New YorkDiscovering Grower ChampagneMoving to Seattle and entering the world of small-producer champagneUnderstanding the difference between major champagne houses and grower producersWhy Brian focused his business entirely on grower champagneStarting fatcorkCompleting the Executive MBA program at the University of WashingtonWriting the business plan that became fatcorkLaunching the company in 2010Lessons From 16+ Years in BusinessThe reality behind building a niche businessWhy entrepreneurship is harder than it often appearsThe importance of persistence and long-term commitmentChampagne and Everyday MomentsWhy champagne doesn't have to be reserved for special occasionsThe idea of opening a bottle to create a special momentKey TakeawayBuilding a successful niche business often means committing to a very specific idea and staying with it for years. Brian's experience with fatcork shows how focusing on a unique product—in this case, grower champagne—can create a differentiated business in a crowded market.Resourcesfatcork https://fatcork.comPodcastThe Field Guide Practical marketing and leadership insights for business owners, hosted by Peter Wilson of BizMarketing.

Huw Foulkes runs Pentrefelin Dairy in North Wales in the UK, where he has built a grass-based cow and calf micro dairy around native Red Poll cattle while also stacking direct-to-consumer beef and other enterprises to serve his local community.  In This Episode, We Explore:Starting a cow and calf micro dairy with a low-input, grass-based mindsetWhy Huw chose Red Polls for a dual-purpose dairy and beef systemManaging long rest periods and mob-style rotations to build soil and drought resilienceFarming on dry, light sandy soils and what that changes in grazing decisionsOutwintering strategies including bale grazing and standing hayBuilding a direct local market through farm gate sales, coffee shops, and educationUK requirements for legally selling milk, inspections, and testingKeeping infrastructure simple, including milking with a portable machine in an older parlorHow beef boxes help move the whole carcass and teach customers new cutsAdding poultry, pigs, and trees to stack enterprises on the same acresUsing farm tours and courses to educate the public and support local food systemsWhy This Episode MattersThis conversation is a practical look at building a resilient, small-scale livestock business by matching the animal to the land, keeping inputs low, and connecting directly with local customers. If you are thinking about micro dairy, direct marketing, or stacking enterprises, Huw shares what worked, what he had to learn the hard way, and how education and transparency can turn customers into long-term supporters.Resources MentionedFood Standards Agency (UK)Denbighshire local council food business registration (mentioned as the local authority process)Pasture for Life (study tours and farm visits)Find Out MoreInstagram | @pentrefelin_Website | www.pentrefelin.comYouTube | Pentrefelin Dairy Looking for grass-based breeders? Explore the Grass Based Genetics directory.Upcoming Grazing EventsNoble Profitability Essentials - Jefferson City, Mo, March 24-25, 2026Visit our Sponsors:Noble Research InstituteRedmond Agriculture Grazing Grass LinksWebsiteCommunity (on Facebook)Original Music by Louis Palfrey

Heaven Mayhem founder and creative director Pia Mance built a $10M accessories brand by turning customers into co-creators with a bold community strategy. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, we dive into why many online stores struggle to turn revenue into real profit and how to stop gambling with ad budgets.Adam Callinan, Founder of Pentane, shares how understanding your underlying financial math allows you to scale without fear. He reveals why high ROAS can be misleading and how to structure your business expenses to ensure every ad dollar spent actually grows your bottom line.Topics discussed in this episode:  How ROAS can lie about your actual profit.What makes ad spending feel like gambling.Why fixed expenses can break your business.How to find the true break-even point.What vanity metrics to ignore when scaling.Why more ad spend can sometimes lower risk.How to use math as fuel for growth.What a healthy contribution profit looks like.Why agencies and founders often misalign.How to simplify complex financial data.Links & Resources Website: https://www.pentane.com/Shopify Integration: https://www.pentane.com/integrations/shopifyLinkedIn: https://www.linkedin.com/in/adammcallinan/Instagram: https://www.instagram.com/adam_callinan/Get access to more free resources by visiting the show notes at https://tinyurl.com/24kkpr2pI'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

From line cook to 8-figure founder, Ellen Bennett turned $300 and a vision into Hedley & Bennett, a heritage kitchen brand. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Coming your way from the JRE Tobacco Aladino Studios, Nick fires up an Aladino Corojo Reserva and answers your calls in another Ask the Pulpit episode. Nick takes your calls about a variety of topics including a cigar lounge that's closing, ghosts speaking English, what is smoking well lately, and more. Nick also takes a call that sets him off on a tangent about brands going to a direct to consumer model and how there are various elements outside of the industry that may make that decision problematic down the road. He also discusses the marketing budgets of cigar companies and how they need to be thinking hard about diversifying in a world where social media may soon not be an option for promotion. From there, learn about a movie Nick went and watched that he highly recommends you all see. Get your calls in for Ask the Pulpit at (863)874-0000. Or email your comments to Nick@CigarPulpit.com! SUPPORT OUR SPONSORS... For all your online cigar purchasing needs, head over to 2GuysCigars.com! In business for 40 years, they are THE trusted name in the cigar industry! Family owned and operated, they provide a great selection, fair prices, and outstanding customer service. That's 2GuysCigars.com! Follow JRE Tobacco/Aladino at @AladinoCigars on Instagram or check out their website, JRETobacco.com for a store near you that carries their cigars Follow Villiger Cigars at @VilligerCigar on Instagram or check out their website, VilligerCigars.com for a store near you that carries their cigars, or visit their new online shop at https://villigercigars.store/home

JW Wiseman built Curious Elixirs before a non-alcoholic cocktail category even existed—and grew it without outside investors. By spotting overlooked demand and building real community around the brand, he turned a personal pain point into an eight-figure business.For more on Curious Elixirs and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

A New Era of Direct-to-Consumer Giving In this week's Nonprofit Newsfeed, the hosts delve into a groundbreaking development in philanthropy that was highlighted during the Super Bowl. The episode explores the introduction of Invest America accounts, a federally backed initiative providing tax-advantaged investment accounts for U.S. children under 18. The Treasury Department plans to seed each account with $1,000 for newborns starting in 2025, with the accounts unlocking in 2026. A standout philanthropic commitment comes from the Dell Foundation, pledging $6.25 billion to deposit $250 into the accounts of 25 million children from low-income zip codes. This marks a shift towards a direct-to-consumer philanthropic model, allowing foundations to target specific communities, akin to how digital ads are targeted. Key Insights: Invest America Accounts: These accounts are likened to retirement accounts for children, maturing over time and unlocking when the child turns 18. Philanthropic Targeting: The Dell Foundation's targeted approach sets a precedent for how philanthropy can leverage these accounts to support disadvantaged families directly. Nonprofit Opportunities: Nonprofits can play a crucial role in helping families navigate the opt-in process for these accounts, similar to assisting with food stamp applications. Pros and Cons: Pros: Provides a new charitable avenue for direct support; potential to engage low-income families in capital markets. Cons: Opt-in nature may leave many children out; not inherently progressive, as all eligible children receive the same amount regardless of need.

Sonsie Skin's CEO turns customers into brand advocates through community-first strategies, from garden girl activations to in-person events. Discover how to create your own viral moments that drive real connection. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

About this episode: Products and services like genetic testing, prescriptions for weight loss drugs, and health monitoring wearables are revolutionizing health and wellness in the U.S. But are these new gadgets and offerings easing the challenges facing the health care system or are they exacerbating them? In this episode: Dr. Josh Sharfstein speaks with health care entrepreneur Ashwini Nagappan about the pros and cons of the explosion of direct-to-consumer health care. Guests: Ashwini Nagappan, PhD, is a health care entrepreneur and researcher. Host: Dr. Josh Sharfstein is distinguished professor of the practice in Health Policy and Management, a pediatrician, and former secretary of Maryland's Health Department. Show links and related content: How direct-to-consumer health tests could impact insurance, mortgages, and employment—STAT More pharma giants embrace direct-to-consumer sales—Axios A sneak peek of pharma's Super Bowl ads: GLP-1s, tight ends, and more—STAT Transcript information: Looking for episode transcripts? Open our podcast on the Apple Podcasts app (desktop or mobile) or the Spotify mobile app to access an auto-generated transcript of any episode. Closed captioning is also available for every episode on our YouTube channel. Contact us: Have a question about something you heard? Looking for a transcript? Want to suggest a topic or guest? Contact us via email or visit our website. Follow us: @‌PublicHealthPod on Bluesky @‌PublicHealthPod on Instagram @‌JohnsHopkinsSPH on Facebook @‌PublicHealthOnCall on YouTube Here's our RSS feed Note: These podcasts are a conversation between the participants, and do not represent the position of Johns Hopkins University.