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In this episode of The Field Guide, Peter Wilson sits down with Brian Maletis, founder of fatcork, a Seattle-based company that imports small-producer champagne directly from France and sells it to customers across the United States.Brian shares the story behind fatcork and how a career that started in the family wine distribution business eventually led him to launch his own company focused entirely on grower champagne. From harvesting grapes in Italy to working in the wine industry in New York City and ultimately starting fatcork in Seattle, Brian explains the path that led him to build a direct-to-consumer champagne business. Peter and Brian discuss the challenges of starting and sustaining a niche business, how the traditional wine distribution system works, and why fatcork takes a different approach by controlling the process from the grower's cave in France to the customer's doorstep.They also talk about the realities of entrepreneurship, the long timeline required to build a business, and why Brian believes champagne should be opened not just for celebrations—but to create them.Show NotesGuestBrian Maletis Founder, fatcorkWhat fatcork DoesImports small-production champagne from growers in the Champagne region of FranceStores and distributes it from a temperature-controlled champagne cave in SeattleShips directly to consumers across the United States fatcorkTopics CoveredThe fatcork Business ModelImporting champagne directly from small producersOperating as importer, distributor, and retailerShipping champagne directly to consumers across the U.S.Brian's Path Into the Wine BusinessGrowing up in a family wine distribution business in PortlandEarly experience delivering beer and wine to stores and restaurantsA formative harvest experience in ItalyLearning the wine industry while working in New YorkDiscovering Grower ChampagneMoving to Seattle and entering the world of small-producer champagneUnderstanding the difference between major champagne houses and grower producersWhy Brian focused his business entirely on grower champagneStarting fatcorkCompleting the Executive MBA program at the University of WashingtonWriting the business plan that became fatcorkLaunching the company in 2010Lessons From 16+ Years in BusinessThe reality behind building a niche businessWhy entrepreneurship is harder than it often appearsThe importance of persistence and long-term commitmentChampagne and Everyday MomentsWhy champagne doesn't have to be reserved for special occasionsThe idea of opening a bottle to create a special momentKey TakeawayBuilding a successful niche business often means committing to a very specific idea and staying with it for years. Brian's experience with fatcork shows how focusing on a unique product—in this case, grower champagne—can create a differentiated business in a crowded market.Resourcesfatcork https://fatcork.comPodcastThe Field Guide Practical marketing and leadership insights for business owners, hosted by Peter Wilson of BizMarketing.
Huw Foulkes runs Pentrefelin Dairy in North Wales in the UK, where he has built a grass-based cow and calf micro dairy around native Red Poll cattle while also stacking direct-to-consumer beef and other enterprises to serve his local community. In This Episode, We Explore:Starting a cow and calf micro dairy with a low-input, grass-based mindsetWhy Huw chose Red Polls for a dual-purpose dairy and beef systemManaging long rest periods and mob-style rotations to build soil and drought resilienceFarming on dry, light sandy soils and what that changes in grazing decisionsOutwintering strategies including bale grazing and standing hayBuilding a direct local market through farm gate sales, coffee shops, and educationUK requirements for legally selling milk, inspections, and testingKeeping infrastructure simple, including milking with a portable machine in an older parlorHow beef boxes help move the whole carcass and teach customers new cutsAdding poultry, pigs, and trees to stack enterprises on the same acresUsing farm tours and courses to educate the public and support local food systemsWhy This Episode MattersThis conversation is a practical look at building a resilient, small-scale livestock business by matching the animal to the land, keeping inputs low, and connecting directly with local customers. If you are thinking about micro dairy, direct marketing, or stacking enterprises, Huw shares what worked, what he had to learn the hard way, and how education and transparency can turn customers into long-term supporters.Resources MentionedFood Standards Agency (UK)Denbighshire local council food business registration (mentioned as the local authority process)Pasture for Life (study tours and farm visits)Find Out MoreInstagram | @pentrefelin_Website | www.pentrefelin.comYouTube | Pentrefelin Dairy Looking for grass-based breeders? Explore the Grass Based Genetics directory.Upcoming Grazing EventsNoble Profitability Essentials - Jefferson City, Mo, March 24-25, 2026Visit our Sponsors:Noble Research InstituteRedmond Agriculture Grazing Grass LinksWebsiteCommunity (on Facebook)Original Music by Louis Palfrey
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Heaven Mayhem founder and creative director Pia Mance built a $10M accessories brand by turning customers into co-creators with a bold community strategy. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this interview, Dan Gladden of Interact Brands shares a textbook case of successfully shepherding a direct-to-consumer brand onto retail shelves.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
From line cook to 8-figure founder, Ellen Bennett turned $300 and a vision into Hedley & Bennett, a heritage kitchen brand. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Coming your way from the JRE Tobacco Aladino Studios, Nick fires up an Aladino Corojo Reserva and answers your calls in another Ask the Pulpit episode. Nick takes your calls about a variety of topics including a cigar lounge that's closing, ghosts speaking English, what is smoking well lately, and more. Nick also takes a call that sets him off on a tangent about brands going to a direct to consumer model and how there are various elements outside of the industry that may make that decision problematic down the road. He also discusses the marketing budgets of cigar companies and how they need to be thinking hard about diversifying in a world where social media may soon not be an option for promotion. From there, learn about a movie Nick went and watched that he highly recommends you all see. Get your calls in for Ask the Pulpit at (863)874-0000. Or email your comments to Nick@CigarPulpit.com! SUPPORT OUR SPONSORS... For all your online cigar purchasing needs, head over to 2GuysCigars.com! In business for 40 years, they are THE trusted name in the cigar industry! Family owned and operated, they provide a great selection, fair prices, and outstanding customer service. That's 2GuysCigars.com! Follow JRE Tobacco/Aladino at @AladinoCigars on Instagram or check out their website, JRETobacco.com for a store near you that carries their cigars Follow Villiger Cigars at @VilligerCigar on Instagram or check out their website, VilligerCigars.com for a store near you that carries their cigars, or visit their new online shop at https://villigercigars.store/home
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
JW Wiseman built Curious Elixirs before a non-alcoholic cocktail category even existed—and grew it without outside investors. By spotting overlooked demand and building real community around the brand, he turned a personal pain point into an eight-figure business.For more on Curious Elixirs and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Our farm tour of Tony Eash's pasture raised pork, chicken and beef farm. Tony grew up farming alongside his brother Phil in West Virginia, learning animal care and haymaking at a young age. After the sudden loss of their father, the brothers leaned on their Mennonite community for support and chose to continue farming. Tony tours us through his farm, his way of life, and you're able to see how much he cares about farming, the land and animals, and the importance of delivering quality food to consumers. He's had a few battles with the government to get us his great food! All is shared in the farm tour. Enjoy. Link to our full podcast episode with Tony as well:Spotify AppleKey TopicsDirect-to-consumer raw milk and nationwide shippingSoil temperature, grass recovery, and grazing managementFarm economics, burnout, and scaling sustainablyRegulation, labeling, and transparency challengesGenetics, pasture diversity, and animal health decisionsWhat You'll LearnWhy covered soil stays cooler and supports biologyThe difference between grass recovery and true restHow raw milk is tested, bottled, and shippedWhy many dairies fail despite high productionHow farmers adapt systems to survive long-termConnect with Triple EWebsiteInstagramFollow the tour on YouTubeTimestamps 00:00 — Why direct-to-consumer food systems matter 06:40 — Shipping meat and milk across the U.S. 14:30 — Raw milk testing, bottling, and sanitation 23:10 — Regulation, labeling, and legal pressure 31:40 — Dairy economics and why production fails farmers 41:20 — Genetics, grass-fed transitions, and herd losses 50:30 — Soil temperature, grazing height, and cooling livestock 54:10 — Rest vs recovery and pasture decision-making
A New Era of Direct-to-Consumer Giving In this week's Nonprofit Newsfeed, the hosts delve into a groundbreaking development in philanthropy that was highlighted during the Super Bowl. The episode explores the introduction of Invest America accounts, a federally backed initiative providing tax-advantaged investment accounts for U.S. children under 18. The Treasury Department plans to seed each account with $1,000 for newborns starting in 2025, with the accounts unlocking in 2026. A standout philanthropic commitment comes from the Dell Foundation, pledging $6.25 billion to deposit $250 into the accounts of 25 million children from low-income zip codes. This marks a shift towards a direct-to-consumer philanthropic model, allowing foundations to target specific communities, akin to how digital ads are targeted. Key Insights: Invest America Accounts: These accounts are likened to retirement accounts for children, maturing over time and unlocking when the child turns 18. Philanthropic Targeting: The Dell Foundation's targeted approach sets a precedent for how philanthropy can leverage these accounts to support disadvantaged families directly. Nonprofit Opportunities: Nonprofits can play a crucial role in helping families navigate the opt-in process for these accounts, similar to assisting with food stamp applications. Pros and Cons: Pros: Provides a new charitable avenue for direct support; potential to engage low-income families in capital markets. Cons: Opt-in nature may leave many children out; not inherently progressive, as all eligible children receive the same amount regardless of need.
A New Era of Direct-to-Consumer Giving In this week’s Nonprofit Newsfeed, the hosts delve into a groundbreaking development in philanthropy that was highlighted during the Super Bowl. The episode explores the introduction of Invest America accounts, a federally backed initiative providing tax-advantaged investment accounts for U.S. children under 18. The Treasury Department plans to seed each account with $1,000 for newborns starting in 2025, with the accounts unlocking in 2026. A standout philanthropic commitment comes from the Dell Foundation, pledging $6.25 billion to deposit $250 into the accounts of 25 million children from low-income zip codes. This marks a shift towards a direct-to-consumer philanthropic model, allowing foundations to target specific communities, akin to how digital ads are targeted. Key Insights: Invest America Accounts: These accounts are likened to retirement accounts for children, maturing over time and unlocking when the child turns 18. Philanthropic Targeting: The Dell Foundation’s targeted approach sets a precedent for how philanthropy can leverage these accounts to support disadvantaged families directly. Nonprofit Opportunities: Nonprofits can play a crucial role in helping families navigate the opt-in process for these accounts, similar to assisting with food stamp applications. Pros and Cons: Pros: Provides a new charitable avenue for direct support; potential to engage low-income families in capital markets. Cons: Opt-in nature may leave many children out; not inherently progressive, as all eligible children receive the same amount regardless of need. -------- NonprofitNewsfeed.com Summary of hundreds of news sources.The post Direct-To-Consumer Philanthropy: What Invest America (Trump Accounts) Means For The Sector (news) first appeared on Nonprofit News Feed.
Kasie Harriet is the milkmaid at Shepherd Farms, where she and her husband Jacob are building a direct-to-consumer farm business that includes raw milk, sourdough, tallow skincare, and more, while managing cows in a rotational grazing setup and learning what it really takes to run a small dairy at the family scale. In This Episode, We Explore: Kasie's path from FFA and wildlife work into farm life and dairy cows Why they pursued raw milk and how that led to buying their first family milk cow Lessons learned from a first cow that tested positive for bacteria and how they handled it Setting up a movable, low-cost milking stanchion and why “you don't need a lot to do a lot” Hand milking vs machine milking and the real-world importance of equipment that is easy to clean Calf sharing, grafting a calf, and how that can add flexibility to dairy cow ownership Selling excess milk, managing weekly customers, and handling jars and deposits What to look for when buying a milk cow: testing, temperament, training, feeding history, and more Using Facebook to educate customers, build trust, and grow a local direct-to-consumer community Why This Episode Matters If you are considering a family milk cow or selling raw milk direct-to-consumer, this episode walks through the practical realities that often get skipped, including cow selection, sanitation concerns, equipment choices, customer management, and the setbacks that can happen even when you do things carefully. Kasie's story is a grounded reminder to learn, adjust, and keep moving forward. Resources Mentioned Keeping a Family Cow by Joann S. Grohman Keeping a Family Milk Cow, holistic and organic (Facebook group) Find Out More Shepherd Farms | https://www.facebook.com/profile.php?id=100087351095567 Looking for grass-based breeders? Explore the Grass Based Genetics directory.Upcoming Grazing EventsNoble Profitability Essentials - Jefferson City, Mo, March 24-25, 2026Visit our Sponsors:Noble Research InstituteRedmond Agriculture Grazing Grass LinksWebsiteCommunity (on Facebook)Original Music by Louis Palfrey
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Sonsie Skin's CEO turns customers into brand advocates through community-first strategies, from garden girl activations to in-person events. Discover how to create your own viral moments that drive real connection. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Paula Macaggi sits down with Ankur Goyal, SVP of Growth at Coterie, to explore how a premium, subscription-first brand can win in one of the most competitive and emotional consumer categories: baby care. They unpack how trust is built when product, brand, and customer experience work together, why messaging matters more than channels, and how Coterie balances performance marketing with long-term brand building. From controlling customer acquisition costs and prioritizing quality over quantity, to using service and personalization to drive retention, this conversation reveals what modern DTC growth really looks like and what comes next for the brand following its recent acquisition.
About this episode: Products and services like genetic testing, prescriptions for weight loss drugs, and health monitoring wearables are revolutionizing health and wellness in the U.S. But are these new gadgets and offerings easing the challenges facing the health care system or are they exacerbating them? In this episode: Dr. Josh Sharfstein speaks with health care entrepreneur Ashwini Nagappan about the pros and cons of the explosion of direct-to-consumer health care. Guests: Ashwini Nagappan, PhD, is a health care entrepreneur and researcher. Host: Dr. Josh Sharfstein is distinguished professor of the practice in Health Policy and Management, a pediatrician, and former secretary of Maryland's Health Department. Show links and related content: How direct-to-consumer health tests could impact insurance, mortgages, and employment—STAT More pharma giants embrace direct-to-consumer sales—Axios A sneak peek of pharma's Super Bowl ads: GLP-1s, tight ends, and more—STAT Transcript information: Looking for episode transcripts? Open our podcast on the Apple Podcasts app (desktop or mobile) or the Spotify mobile app to access an auto-generated transcript of any episode. Closed captioning is also available for every episode on our YouTube channel. Contact us: Have a question about something you heard? Looking for a transcript? Want to suggest a topic or guest? Contact us via email or visit our website. Follow us: @PublicHealthPod on Bluesky @PublicHealthPod on Instagram @JohnsHopkinsSPH on Facebook @PublicHealthOnCall on YouTube Here's our RSS feed Note: These podcasts are a conversation between the participants, and do not represent the position of Johns Hopkins University.
In this coaching episode, Lindsay and Nora work with Amanda Chils, a trauma therapist who created "Exhale and Release," a private podcast program specifically designed for first responders dealing with complex trauma. Amanda faces a critical decision: should she sell directly to individual first responders or pursue corporate contracts with Employee Assistance Programs (EAPs) that could reach hundreds of thousands of people? Discover the stark differences between B2B and B2C messaging, the corporate compliance challenges that can reshape your entire offer, and why sometimes the most impactful solution isn't always the most scalable one. Topics CoveredThe challenge of serving first responders through traditional vs. corporate channelsKey messaging differences between EAP decision-makers and individual first respondersCorporate compliance requirements that can fundamentally change your program structureWhy live coaching components may be incompatible with EAP licensing agreementsHow to position audio content as a delivery advantage rather than just a preferenceThe importance of stats, facts, and stories in corporate sales presentationsPrivacy concerns and utilization tracking in corporate mental health programsLinks Mentionedhttps://www.exhaleandrelease.com/home131191?_atid=SsKhfRWlibD7LR0sornVhMVqhoxCo2More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.
Today on CarEdge Live, Ray and Zach discuss the latest news on Volkswagen and their decisions with Scout Motors that are frustrating and scaring dealers. Tune in to learn more. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
When you hear about how little of the food dollar goes to the farmer, you may wonder why we just can't cut out some of the middlemen?
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Wild Rye designs stylish, sustainable outdoor gear for women, growing 30% to 50% annually through strong partnerships and community-driven fundraising.For more on Wild Rye and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
How Ouai became a $300M brand by turning customer comments into marketing gold. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
More people than ever are ordering their own lab tests—no doctor's visit, no waiting room, no referral required. But when your results arrive, are you truly empowered… or left with more questions than answers?In this episode of Paloma's podcast, we take a closer look at direct-to-consumer (DTC) lab testing and why it has become such a powerful—and sometimes confusing—tool for people managing thyroid and other chronic health conditions. We explore what's driving this trend, how DTC testing fits into today's healthcare system, and where it can fall short without proper guidance.We break down what you need to know, including:Why patients turn to DTC testing after feeling dismissed, rushed, or unheardWhat kinds of lab tests are commonly available without a prescriptionThe risks of interpreting numbers without clinical contextHow “normal” ranges can still miss what's going on in your bodyWays to bring DTC results into productive, collaborative conversations with your providerThis episode isn't about replacing medical care—it's about using your health data wisely. If you've ever considered ordering your own labs, already have results you don't fully understand, or want to be a more informed participant in your care, this conversation will help you navigate DTC testing with clarity and confidence.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Eleven successful founders reveal their exact playbooks for 2026. Discover AI commerce strategies, slow content that converts, gamified loyalty tips, and community-first growth tactics. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Experts Dr. Natalie Azar and Joy Bauer break down the best ways to boost your immune system and stay healthy during cold and flu season. Also, a behind-the-scenes look at the brand Quince and its plans to become a one-stop shop for quality products at deal prices. Plus, Mandy Patinkin and Kathryn Grody discuss joining forces to share their wisdom in a new podcast, ‘Don't Listen to Us.' And, a guide to the best toys to keep kids busy and entertained during the dog days of winter. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
MANSCAPED, the men's grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just three years. Founder Paul Tran shares how rapid iteration, customer feedback, and a razor-sharp focus turned a taboo idea into a global brand.For more on MANSCAPED and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
We got a great guest to bring some insight on the Toronto hip hop game! Blacka D a Don pulls up as our first guest of 2026! Subscribe to our YouTube Channel https://www.youtube.com/@WeLoveHipHopNetwork416 Intro Music: Savv4x Let's play a game https://open.spotify.com/track/52BLsbxRPsp3o6VdVxyqmt?si=0c876720ceaf40c3 Savv4x- Clippers https://open.spotify.com/track/5VmXCrsHd2iFGeyGkbNHyi?si=1844a5928a324b51 - Kai Cenat changes - Being pro black with a non-black partner - Certi2x murder (Reddit is a nasty place) - 100watts vs Golde London - Savv4x on Rolling Loud Orlando - Carding is still happening (Class action Lawsuit) Thanks to Thanks to Exotic Hotpots: https://www.instagram.com/exotichotpot/ Road Ready Detailing: https://www.instagram.com/torontoroadreadydetailing/ Grab-a-Grabba: https://www.instagram.com/grabagrabba.ca/ We Love Hip Hop: www.instagram.com/welovehiphopnetwork/ Friday: www.instagram.com/fridayrickydred/ Dusty Wallace: www.instagram.com/trappherajohn/ DJ Zar: https://www.instagram.com/djzartv/ DJ Natural Wav: https://www.instagram.com/djnatural.wav/ Prod B3: https://www.instagram.com/prod.b3
Dana Roberts spent years watching fifth-grade girls panic through their first periods with ill-fitting products and no preparation. The period care aisle hadn't changed in decades. Same brands. Same sizing that was never designed for a 10-year-old's body. When she pitched the idea to her god-sister, Dr. Monica Williams, she got a polite brush-off. Years later, Monica's own daughter started showing signs of puberty, and suddenly the problem wasn't theoretical anymore.What followed was a brutal education in bootstrapping: churning through agencies, surviving iOS 14.5, and funding an entire company through pitch competitions because traditional VCs wouldn't write checks. Last year, a three-minute pitch won them $1 million from Pharrell Williams. Then Ulta told them to change their name if they wanted shelf space. They did it in 90 days.Now Scarlet by RedDrop is in almost 400 stores trying to fix something the industry ignored for generations. We talked about all of it, including the part where Monica says she wishes she'd never bootstrapped at all.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSScarlet by RedDrop: tryreddrop.comUlta product page: ulta.com/brand/scarlet-by-reddropBlack Ambition Prize: blackambitionprize.comKlaviyo: klaviyo.comSmart Marketer: smartmarketer.comWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it's their largest marketing expense, and her ROI framework. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Curtiss King (aka Captain DIY) is back for round two. This episode is the Direct-to-Consumer (DTC) 101 playbook for indie artists—especially the ones who feel weird or insecure about selling their music.Curtiss breaks down how 100 diehard fans can change your life and the exact tools & systems he uses to run a successful DTC business. For Patreon members, we go all the way in on AI and where it's headed from a DIY artist's perspective.BONUS FOOTAGE + MORE on our Patreon:https://www.patreon.com/cw/OneMoreTimeTVFREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID:http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD:https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AEVERYTHING Curtiss: https://www.curtissking.com/FOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod0:00 Intro: Curtiss King x One More Time Podcast2:28 Why Direct-to-Consumer Matters for Musicians3:50 What Is Direct-to-Consumer (DTC) for Indie Artists?5:26 Why Spotify Isn't Your Business Partner 7:01 Why Artists Avoid Selling 8:53 You're Not Evil for Charging Money (Mindset Shift)11:37 Music Is “Medicine” (Value, VIP Offers, Superfans)13:01 Disposable Music vs Real Art (Why Quality Wins)15:13 Streaming vs DTC Strategy (Independence + Ownership)17:54 “Strip It” Strategy: Use Streaming as Promo, Drive to Your Site21:10 LaRussell's DTC Proof: $1,000 Backyard Show23:46 Why Fans Still Pay for Music (Emotional Connection + Storytelling)25:23 100 Diehards Explained (Chipotle Analogy)29:38 Reframe Mindset on Content and Branding31:47 Why You Should Start DTC NOW 47:10 Best DTC Tools to get Started53:00 AI & Music: Using AI as a Tool (Patreon Bonus Tease)59:25 Rapid Fire Rampage w/ Curtiss King
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Bashify founder Bre Giglio turned a party-planning side hustle into a $600,000 balloon brand by starting small and leaning into social content. In this interview, she shares how trust, transparency, and customer experience fueled Bashify's growth.For more on Bashify and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Canyon Coffee grew into a seven-figure brand by selling outside traditional coffee channels. This is how a design-first retail strategy shaped a more sustainable business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
How Scarlett Chase grew 300% by reinventing footwear with expert design, bold focus, and a product that keeps 50% of customers coming back.For more on Scarlett Chase and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Revenge Of became the go-to nerd bodega by hosting free events and waiving pinball fees. Learn the strategy that drives organic sales without discounts. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers.For more on Elix and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand, without ever pitching a single retailer. After an ACL injury redirected his path, he created something he desperately wanted but didn't exist, a high quality, clean deodorant, that actually performs. SALT & STONE has now become one of the fastest growing brands in the space to-date by doing things differently. Even right now, every 60 seconds a SALT & STONE deodorant is bought. In this candid conversation Nima opens up about transitioning from a pro surfboarder into the Founder role, what it takes to build a killer team, and what keeps him going. He reveals the counter-intuitive strategy that got Sephora to come to him, and how he iterated his deodorant formula through 5 generations before calling it perfect. You'll Learn: Why going through 5+ product iterations beats launching "good enough"The digital excellence strategy that makes retailers chase you (not the other way around)How to build legacy brand positioning even as a one-person startupWhy getting a "no" from retailers too early can kill your momentumThe mindset shift from solo athlete to team builderThe key to building a digital identity that inspires & attracts customersCHAPTERS: 00:00 Introducing Nima Jalali, Founder & CEO of SALT & STONE3:00 Transitioning from Pro Snowboarder to Business Owner 4:55 The 5 Generations of Product Perfection6:45 How to Think Like Nike When You're a One-Man Show8:13 What Nima Did to Build a Brand Sephora NEEDS to Have10:09 Steps to Achieve Digital Excellence 12:39 SALT & STONE'S Philosophy on: Ingredient Sourcing, Product Development & Testing 19:06 How to Set Your Business Up to Grow Into a Legacy Brand From Day 1 22:07 The Retail Strategy That Never Fails 28:35 Tackling Global Expansion & Managing Expectations as a Founder 29:55 Single Most Impactful Thing NIma Did in The First 6 Months That Made SALT & STONE Successful Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Brent Dial, Founder and CEO of Beek Health, has built a platform that addresses patient information fragmentation by aggregating data from patient portals and providing direct access to lab testing. Health literacy is key to preventing chronic diseases, and AI is being used to scale the delivery of personalized health information. Identifying relevant biomarkers and early warning signs supports proactive health management that can alter long-term health outcomes. Brent explains, "Beek Health is re-imagining healthcare by finally putting the individual at the center of their health journey. While we talk about patient-centric or customer-centric or shared decision-making, it's not real in practice, and it's for good and for very clear reasons. There's information asymmetry, there's information overload, and then information is quite fragmented." "Currently, we have three subscription tiers. The first option is the basic plan, which gives you platform access to synthesize and connect with multiple patient portals, as many as you have. The average individual has at least two patient portals, and it's estimated you'll see 17 different providers in your lifetime. So that's a lot of data spread out across different systems. So, one, you can sync. We have over 40,000 endpoints or provider locations where you can sync your patient portal information in one unified dashboard. All the dashboards look different." "Second, you'll have access to labs anytime you need them. And so labs are woefully underutilized for health tracking: 70% of diagnoses are based on lab results, so you can access them anytime you need to. We partner with LabCorp, which has over 2,000 locations, and you'll receive your results within 48 hours. In addition, we're adding cost navigation, cost estimate tools, and some more fun features on our roadmap, but that just gives you basic access for a year for $99." #BeekHealth #HealthInYourHands #OwnYourHealthData #HealthTech #DigitalHealth #PatientEmpowerment #HealthcareReimagined #ConnectedHealth #FutureOfHealth beekhealth.com Download the transcript here
Brent Dial, Founder and CEO of Beek Health, has built a platform that addresses patient information fragmentation by aggregating data from patient portals and providing direct access to lab testing. Health literacy is key to preventing chronic diseases, and AI is being used to scale the delivery of personalized health information. Identifying relevant biomarkers and early warning signs supports proactive health management that can alter long-term health outcomes. Brent explains, "Beek Health is re-imagining healthcare by finally putting the individual at the center of their health journey. While we talk about patient-centric or customer-centric or shared decision-making, it's not real in practice, and it's for good and for very clear reasons. There's information asymmetry, there's information overload, and then information is quite fragmented." "Currently, we have three subscription tiers. The first option is the basic plan, which gives you platform access to synthesize and connect with multiple patient portals, as many as you have. The average individual has at least two patient portals, and it's estimated you'll see 17 different providers in your lifetime. So that's a lot of data spread out across different systems. So, one, you can sync. We have over 40,000 endpoints or provider locations where you can sync your patient portal information in one unified dashboard. All the dashboards look different." "Second, you'll have access to labs anytime you need them. And so labs are woefully underutilized for health tracking: 70% of diagnoses are based on lab results, so you can access them anytime you need to. We partner with LabCorp, which has over 2,000 locations, and you'll receive your results within 48 hours. In addition, we're adding cost navigation, cost estimate tools, and some more fun features on our roadmap, but that just gives you basic access for a year for $99." #BeekHealth #HealthInYourHands #OwnYourHealthData #HealthTech #DigitalHealth #PatientEmpowerment #HealthcareReimagined #ConnectedHealth #FutureOfHealth beekhealth.com Listen to the podcast here
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Harlem Candle Company founder Teri Johnson started pouring candles in her Harlem kitchen with no budget and no team—just a clear sense of purpose. That focus helped her turn handmade gifts into a nationally recognized brand rooted in culture, design, and storytelling. In this episode, she shares how she validated demand early, built trust online without samples, and made tough decisions to protect her peace and profits.For more on Harlem Candle Co and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Actively Black didn't start with a product—it started with a community. By building a 23,000-person audience before launch, founder Lanny Smith turned purpose-driven storytelling into a $55,000 first day and a $2 million first year. His journey shows aspiring entrepreneurs why demand-first thinking, authentic mission, and smart list-building can change everything.For more on Actively Black click hereYou'll Learn:Why Actively Black built community before developing a productThe email + SMS strategy that led to $55K in sales on launch dayHow to sell $2M+ in your first year—even with constant stockoutsWhy fast growth can be just as dangerous as no growthHow to use storytelling and cultural pride to create brand resonanceWhat it takes to build long-term customer trust without discountingHow Lanny structured partnerships with Marvel, Disney, and iconic estatesThe real math behind inventory planning at scale (and why it's so hard)How to align investors with your vision, not just your bottom lineWhy purpose is more powerful than product in competitive industriesHow Lanny's personal values fuel every decision—from pricing to hiringChapters:00:00 Introducing Lanny Smith, Founder of Actively Black01:02 How a Career Pivot Sparked a $2M Vision01:27 Building 10K Followers Before Launching a Product03:31 Why Purpose-Driven Branding Fueled $55K on Day One06:54 What Selling Out in 3 Weeks Taught Us About Manufacturing10:30 How Actively Black Landed Partnerships with Marvel, Disney & More17:52 The Traits Behind Scaling to 8 Figures and Beyond18:48 What to Know Before Entering the $1.5T Apparel Market19:54 From “No” to $2M: How to Power Through Rejection21:43 Turning a Personal Setback Into Multi-Million Dollar Growth25:35 Why Actively Black Is More Than Just Merch (And Why That Matters)29:04 How Mission and Authenticity Drive Repeat Purchases Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
While the bike helmet industry screamed "you need this for safety!", Gloria Hwang did the opposite. She made helmets so beautiful that 25% of Thousand customers are wearing helmets for the first time ever. Thousand now offers helmet and bike accessories in 20+ countries with financial backing from REI and the Clif Bar Family Office. Gloria talks all things customer loyalty, business branding, and nailing your product roadmap for maximum impact. She intimately shares how a personal tragedy inspired a mission to save 1,000 lives, and how that number grew to 1,300+ through their lifetime crash replacement guarantee. You'll learn the counterintuitive strategy that made safety cool, and why Thousand wins with culture instead of competing on tech features. You'll learn: Why fear-based marketing fails and what works insteadThe psychology insight that built a $10M+ brand across 20+ countriesHow 25% of customers are first-time helmet wearersTransitioning from maker to manager over 10 yearsTaking back the product roadmap to return to core differentiationWhy solving customer problems beats chasing growth at all costsChapters:00:00 Introducing Gloria Hwang, Founder & CEO of Thousand1:30 How to Change Customer Behaviors 4:11 The Personal Tragedy That Started Thousand & The Design Philosophy That Wins Every Time5:15 Why 25% of Customers Are First-Time Helmet Wearers7:30 Steps to Get Further Differentiated & Beat Out The Competition 9:55 Strategies for Collecting High-Quality Customer Insights 16:00 Expanding to 20+ Countries & Quality Standards19:50 The BEST Advice Gloria Has Ever Gotten 24:30 The Hardest Transition Gloria Went Through & How to Tackle People Problems 29:20 What to Ask for When Pitching Investors (Surprise, it's NOT Money) 32:48 How Motherhood Changed Her Approach to Business Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
How founder Catherine Lockhart built Shelter Skin through deliberate growth, in-house manufacturing, and radical transparency.For more on Shelter Skin and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Light Roast Podcast – Episode 1: Show Notes00:24 – Podcast Makeover: Why the show is rebranding and what's changed since the last episode.01:12 – The Name “Light Roast”: The story behind the new name and its coffee connection.01:30 – Coffee Enemas: How Ashley discovered coffee enemas and their impact on her health.02:57 – Breast Imaging Roast: Frustrations with mammogram requirements for women with dense breasts.03:50 – Medical Advocacy: Ashley's approach to personal health decisions and advocating for herself.04:23 – Life Updates: Relationship changes, breakups, and getting back together with Oto.06:00 – Health Scares: Discovering a lump, navigating medical advice, and making tough choices.09:55 – Scorpion Sting Story: A painful wake-up call and its symbolic meaning.11:00 – Follow-Up Ultrasounds: Monitoring health and interpreting concerning results.12:10 – QT Breast Scan: Exploring alternative imaging for dense breasts and positive news.13:00 – Function Health Testing: Using direct-to-consumer labs and new diagnostic tools.13:51 – Healing Practices: Sauna, castor oil packs, coffee enemas, and supplement routines.16:16 – Ditching Botox: Embracing natural beauty and new approaches to skincare.17:00 – Blood Sugar & Metabolic Health: Using CGMs, lab tests, and lifestyle changes.18:21 – Exercise & Lymphatic Health: Pilates, rebounding, and dry brushing.19:17 – Circadian Lifestyle: Lighting choices, blue blockers, and sleep optimization.20:25 – PEMF Mat & IV Ozone: Managing pain and inflammation with advanced therapies.21:41 – The Power of Prayer: Personal growth, faith, and gratitude in healing.LINKS:FULLSCRIPT: Shop high quality supplements & brands (with best savings!)FUNCTION HEALTH: Comprehensive Functional Bloodwork testing, Direct-To-Consumer, can add on your own tests, including MRI & scans (use access code AHAUPT11 if it requires one)TRUST YOUR GUT: Castor Oil Packs & Coffee Enema Kits (save 10% with code ashleytaylorwellness)Coffee Enema Course: Step-by-step video tutorialTherasage Portable Infrared Sauna (save 25% for Black Friday w/ code ASHLEYTAYLORWELLNESS25)Therasage TheraPro PEMF Mat (save 25% Black Friday w/ code ASHLEYTAYLORWELLNESS25)SEALD Wrinkle Patches for the face/mouth (save 15% w/ code ashleytaylorwellness)Ra Optics: High-quality blue blocker glasses, can add Rx or readers to it (code: ashleytaylorwellness)SaunaSpace: Glow Infrared Lights (code: ashleytaylorwellness)RebounderTop Teas for Breast Health, Detox & Lymph Flow
Learn more about Bulletproofing Your Direct-To-Consumer Beef Enterprise: https://amandaradke.com/products/bulletproof-your-beef-businessIn this solo episode of The Heart of Rural America podcast, Amanda Radke dives deep into the logistics and strategies behind building a successful direct-to-consumer beef business. Sponsored by Reverse Rocking R Ranch, the episode begins with the promotion of their annual bull and female sale. Amanda recounts the journey of launching bidonbeef.com, an auction platform for premium American Angus beef, discusses lessons learned, and highlights the significance of marketing, quality assurance, and distribution. She introduces her new 'Bulletproof Your Beef Business Academy,' offering one-on-one coaching to aid producers. Detailed insights on finance management, identifying target customers, shipping logistics, and effective marketing techniques provide valuable advice for beef entrepreneurs.Presented by Bid on Beef | CK6 Consulting | CK6 Source | Real Tuff Livestock Equipment | Redmond RealSalt | Dirt Road Radio | All American Angus Beef | Radke Land & CattleUse code RADKE for $10 off your next All American Angus Beef order at www.BidOnBeef.comSave on Redmond Real Salt with code RADKE at https://shop.redmondagriculture.com/Check out Amanda's agricultural children's books here: https://amandaradke.com/collections/amandas-books
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Matthew Burrows didn't start Plant Material with a big budget, but through strategic inventory management and real-time tracking, he's built a three-location business growing 50% year-over-year. Today, the business competes against giants like Home Depot and Lowe's, taking pride as the #1 search result on Google. In this heartfelt conversation Matthew shares the exact systems that allow him to never overstock, eliminate waste, and maintain the illusion of endless inventory. All while operating with a lean team and minimal capital! Plant Material acts a safe-haven for community gatherings as they offer California-native and regionally appropriate plants, gardening tools, and other art objects in three different Los Angeles nurseries. You'll learn the ins and outs of merchandising, plant nursery management, and the inventory technique that saves Matthew 6-figures in revenue. For more on Plant Material click here. You'll Learn:How Matthew uses mobile inventory tracking to buy only what he needs in real-timeWhy strong grower relationships allow ultra-lean operationsThe forecasting method that predicts seasonal demand with precisionHow to make a small retail operation appear much larger than it isWhy online showcasing (not just selling) drives foot trafficThe SEO strategies that help Plant Material compete without ad spendChapters:00:00 Introducing Matthew Burrows, Cofounder of Plant Material 1:08 How to Achieve 50% Year-Over-Year Growth (Despite Challenges) 2:44 Defining Your Mission– The Do's & Don'ts3:34 Why to View Competition As A Good Thing (Even Home Depot)5:25 The Best Tips From 15 Years Of Retail Experience 7:30 How to Scale Brick-And-Mortar First, Online Second8:15 How Shopify Showcases Real-Time Inventory to Save Plant Material 6 Figures12:17 Build an Efficient Supply Chain + Inventory Management Systems Tools 17:55 Steps to Prepare for Seasonality In Business 20:23 Building Gardens for The Community + Events That Make An Impact23:42 The Key to Appearing Bigger Than You Are (The SEO Secret) Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
MiJa Books grew from a side project to a nearly $1M business by turning customer feedback into smart pivots, book fairs, and scalable systems.For more on MiJa Books and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Set Active founder, Lindsey Carter has nailed a well-timed, high in demand, product drop. Now the team sells out millions worth of products in the matter of hours. In just seven years, she's built a celebrity-loved athletic wear brand that generates $1 million in under an hour and is on track to hit $30 million in annual revenue this year. Lindsey has yet to take on a dollar from investors and has no plans of slowing down any time soon. Lindsey shares the strategies behind building a brand that Hailey Bieber, Kendall Jenner, and thousands of loyal customers can't get enough of. She candidly opens up about building a community with 8,200+ super fans on Instagram, and leveraging AI tools that save her and her team hours every day. We'll dive into the highs and lows of entrepreneurship, from placing risky second orders to keep momentum going, to learning hard lessons about hiring. In this episode you'll learn: The exact strategy behind Set Active's $1M resort drop (and why location matters)How to build real community that drives sales (spoiler: you can't fake it)AI tools that turned 5-hour tasks into 5-minute winsWhy momentum is everything and how to maintain it across dropsSocial media secrets and why you should treat each platform like a different family memberSmart hiring practices and what makes employees buy into founder visionThe power of asking for help when you need it mostHow transparency and vulnerability create customer loyaltyWhat's next for Set Active…Four Seasons collabs, gorpcore, and 90s-inspired collectionsChapters:(Tips: use vague and general language that identifies what the next few minutes will talk about) 00:00 Introducing Lindsey Carter & Set Active2:20 The Lightning Strike Moment: How Lindsey Discovered Her Entrepreneurial Passion5:07 The Investor Advice Every Entrepreneur Needs to Hear 7:00 How to Build Momentum Early In Business (+ How to Keep it Going) 10:21 Core Challenges 7 Years into Set Active & How to Overcome Them14:45 Hitting Rock Bottom In Life/Business–How to Bounce Back from A Down Year 19:47 The $1M Resort Drop Strategy23:26 New Trends Coming Up: Gorpcore, a Four Seasons collab & more25:10 Why You Can't Fake Community & Winning Social Media Strategies 27:09 AI Tools That Set Active Swears By35:29 The Secret to Consistent Wins: How Set Keeps Momentum Going Guest: Lindsey CarterTitle: Founder & CEO Company: SET ACTIVE Industry: Fashion Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Special Feature: Andrew Crawford, Vice President at Keysource talks with TWIRx host Todd Eury about the direct to patient market (Direct to Consumer, DTC) expected to hit $21 billion this year. Pharmacy is evolving fast. When DTC brands move in, pharmacies have a choice...compete or collaborate. Some manufacturers are selling directly to patients at discounted cash prices and cutting out traditional intermediaries. The model is projected to grow 9% a year through 2030, with pharma support services expected to nearly double from $3.2B to $5.7B by 2030. Driven by cost pressure and new legislation, manufacturers are moving quickly. It is creating more transparency but patients still need guidance, trust, and human care. Pharmacy is being redefined as the bridge that keeps care personal, safe, and local. It is not being replaced, but what will it look like in 10 years? TWIRx News: Pharmacy student shot, killed by friend who became paranoid after they smoked pot together, documents say - from WMTV/Gray News https://www.wowt.com/2025/11/11/pharmacy-student-shot-killed-by-friend-who-became-paranoid-after-they-smoked-pot-together-documents-say/ Why Guardian Pharmacy Services Stock Was on a Tear Tuesday - by Motley Fool / Yahoo Finance https://finance.yahoo.com/news/why-guardian-pharmacy-services-stock-202435130.html Metformin May Diminish the Cardiometabolic Benefits of Exercise https://www.pharmacytimes.com/view/metformin-may-diminish-the-cardiometabolic-benefits-of-exercise Today's TWIRx is sponsored by YARAL Pharma & SureCost
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Beekman 1802's founders turned crisis into opportunity, building a $92 million skin care brand by starting small, staying disciplined, and leading with heart.For more on Beekman 1802 and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
So there's this moment in 2022 where Celia Hatch wakes up from a dream about chicken supplements called "Chicken Spice." She thinks it's ridiculous. Fast forward to today, and she's running a seven-figure business serving America's 13% of households with backyard chickens.The twist is it started as her teenage son's eighth-grade homework assignment. He made $500 selling herbs in craft bags, then quit. Ms. Hatch, a serial entrepreneur with 16 businesses behind her, picked it up and scaled Buff Clucks to seven figures in 18 months using Meta advertising, landing pages, and subscription bundling.This is a story about accidental entrepreneurship, the growing market of premium pet owners willing to double their feed costs, and why sometimes the best business ideas come to you in your sleep. Along the way, Celia reveals why their Shopify store is the "neglected child" of their operation, how a "sneeze warning" became genius marketing, and why she wishes she'd built a proper Shopify store from day one.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSBuff Clucks: https://www.buffclucks.com/Buff Clucks Instagram: https://www.instagram.com/buff_clucks/Funnelish (tool they use): https://funnelish.com/SEMrush: https://www.semrush.com/Ubersuggest: https://neilpatel.com/ubersuggest/WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Peak Design has raised over $60 million on Kickstarter across multiple campaigns, making them one of the most successful crowdfunding brands in history. Their most recent campaign alone generated $13.5 million. Founder Peter Dering shares the exact strategies, lessons, and controversial decisions behind building a $100M+ business entirely without venture capital.In this episode, Peter reveals:The Kickstarter Strategy: Peak Design uses crowdfunding as a fundamental building block of their brand, not just a sales channel.The "Omnichannel Sandwich" Approach: For their $13.5M campaign, Peak Design launched in retail stores at full price before fulfilling all Kickstarter orders, despite the backlash, they'd do it again.Building Without Investors: Kickstarter's upfront payment model solved cashflow challenges and allowed Peak Design to stay completely investor-free while reaching $100M in revenue.The Origin Story: A four-month motorcycle trip through Southeast Asia sparked the idea for a camera clip. That idea would evolve into an entire ecosystem of gear for photographers and adventurers.Company Culture & Transparency: The stated purpose of Peak Design is for employees to live happy and meaningful lives, and Peter shares all financial figures with his team.The Climate Change Project: Peter co-founded the Change Climate Project, creating the most robust climate certification now used by over 300 companies including REI, with Peak Design spending $350,000 annually on carbon mitigation.Chapters:00:00 Introducing Peter Dering, Founder of Peak Design 3:13 How Peter Pivoted from Construction Engineering to Being His Own Boss 4:00 Where to Find Life & Business Inspiration 5:27 Peter's First Invention: How to Bring a Product to Life 6:55 Breaking Down One of the Most Successful Kickstarter Campaigns Ever 8:28 The Steps for Scaling Sales From $700,000-$100M 10:22 The Best (Timeless) Kickstarter Tips 13:40 How Peak Design Hit Their Best Crowdfunding Campaign To Date: $13M17:00 Peter's POV On VC Dollars 19:10 Company Culture: The Key to Team Building & Being a Successful, Meaningful Leader 24:20 The Impact of Climate Change & The Creation of The Change Climate Project 28:10 Peak Design's Lifetime Warranty & How They Maintain High Customer Lifetime Value 30:00 Immersive Community Tactics That Create Value Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
The Rise, fall, and resurrection of the coolest athleisure brand of the 20-teens, Outdoor Voices.No one does things like Ty Haney - She's the Anna Wintour of Athleisure, creating the Nike-devouring apparel brand Outdoor Voices after art school. Her super power is harnessing community, which brought OV a $100M valuation. In 2020, Ty was pushed out of the very brand she created by the investors whom she trusted - But 5 years later, she's back leading OV's resurgence. Plus, she's running 2 other companies: TYB (a community rewards tech platform) and Joggy (a plant-based energy drink). On today's pod, Ty tells you and us all about…Nick & Jack giving OV a free ad on their newsletter in 2016“Recreation” as OV's “ownable term”Pro tip: Use your college email addressHer 4-Step Formula for Building CommunityThe ultimate “Financial Trick shot”: The Tote BagWhat really happened with the Outdoor Voices breakup dramaThe call that brought her back to Outdoor VoicesIf the Direct-To-Consumer biz model has a futureWhy “horse girl” is the next fashion trendNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today's top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.