POPULARITY
From losing her corporate job during the GFC in 2009 to following her dreams of baking and selling cupcakes and building an empire of 5 stores, 80 staff and 2,000,000 cupcakes sold, Sheryl Thai is an inspiration in these uncertain times. Sheryl is the Founder of Cupcake Central, and CEO & Co-Founder of League of Extraordinary Women. This is her story of passion, taking advantage of circumstance, burnout, recovery, and following a dream. Recognised as Entrepreneur of the Year by the Australian Startup Awards, Sheryl describes for us exactly how she made that happen and brought her dream business to life (and how you can do it too). Don't miss out on this incredible story with us at The Entourage today in the newest episode of The Make It Happen Show. Timestamps: [2:11] How losing Sheryl's corporate job led to her successful business [5:02] Sheryl shares her transition from working a corporate job to learning the ropes of setting up a business [6:25] How data helped Cupcake Central open its first store [9:54] Sheryl dives into learning the ropes of setting up a cupcake store [11:57] How to overcome burnout [17:00] How The Entourage played part in Sheryl and Cupcake Central's growth [18:16] The impact of League Of Extraordinary Women to women entrepreneurs [20:34] Everyday challenges women entrepreneurs face [21:30] The difference between working on the business vs working in the business [27:26] The importance of having systems and processes from the get-go [31:00] Why Sheryl chose to exit Cupcake Central [33:39] The opportunities businesses and entrepreneurs have experienced through the past 6 months [36:44] Sheryl's advice for struggling entrepreneurs [37:34] What you need to build up your confidence
Most startup founders build their business around their passion. Tech geeks build IT companies, food lovers open a restaurant, and social media addicts establish marketing firms. While your passion may fuel you to start your own venture, you need more than that to sustain your business and keep it going. Sheryl Thai founded Cupcake Central because guess what - she loves cupcakes! Her passion has risen out of her kitchen to 5 store locations across Melbourne with millions of cupcakes served and just as many diets broken! Sheryl describes how she discovered her passion and what she did to be able to enjoy the sweet taste of success. Kym Huynh is a Founder at WeTeachMe and the driving force behind Masters Series. Kym discovered his passion for teaching after a bad car accident prompted him to think about what was important to him in this life. He's now planning to turn his passion into the world's biggest school without campuses. Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.
The founder of the League of Extraordinary Women, Sheryl Thai, spends her days bringing female entrepreneurs together. Her mission is, and always has been, to create a space where women can authentically connect, share their success, share their failures, feel inspired, and above all, feel solidarity that there are women out there going through similar shared experiences. The League is also a place where the word ‘networking’ is prohibited, and any kind of card-swapping is a definite no-no. It’s about women supporting women, and everything that comes along with that. With almost 80,000 followers on Instagram and a keen following online, The League has now reached a point where Thai can let her first business - Cupcake Central - self-run and financially support her while she works full-time figuring out ways to make female entrepreneurs lives that little bit richer.
My guest today is Sheryl Thai one of the founders of The League of Extraordinary Women. The organization is meant to encourage female entrepreneurs and give them a place where they can discuss and network with each other. Sheryl is also the founder of Cupcake Central, a successful Melbourne bakery with 5 locations. On today’s episode Sheryl tells me about her career path from IT Consultant to Cupcake Central. We also discuss the struggles of entrepreneurship and how Sheryl pushed through it all to make the organization and her bakery successful. Here are today’s points: How The League of Extraordinary Women got started. The new Find Your Five service. How the League is different from other networking organizations. Sheryl’s career path from IT consultant to Cupcake Central. The importance of networking. Dealing with business changes and staff changes. How to find the friend/employee balance. Sheryl’s advice to young entrepreneurs. Why women’s issues are important to Sheryl. Why Sheryl is in the United States. What it was like to meet Tony Robbins. If you would like to contact Sheryl, she can be reached by email at sheryl@leagueofextraordinary.com. Resources Mentioned Today: The League of Extraordinary Women Cupcake Central If you enjoyed listening to this podcast, don’t forget to leave review in iTunes, I’d appreciate that. To listen to other Sell Personal episodes visit www.sellpersonal.com/podcast.
My guest today is Sheryl Thai one of the founders of The League of Extraordinary Women. The organization is meant to encourage female entrepreneurs and give them a place where they can discuss and network with each other. Sheryl is also the founder of Cupcake Central, a successful Melbourne bakery with 5 locations. On today’s episode Sheryl tells me about her career path from IT Consultant to Cupcake Central. We also discuss the struggles of entrepreneurship and how Sheryl pushed through it all to make the organization and her bakery successful. Here are today’s points: How The League of Extraordinary Women got started. The new Find Your Five service. How the League is different from other networking organizations. Sheryl’s career path from IT consultant to Cupcake Central. The importance of networking. Dealing with business changes and staff changes. How to find the friend/employee balance. Sheryl’s advice to young entrepreneurs. Why women’s issues are important to Sheryl. Why Sheryl is in the United States. What it was like to meet Tony Robbins. If you would like to contact Sheryl, she can be reached by email at sheryl@leagueofextraordinary.com. Resources Mentioned Today: The League of Extraordinary Women Cupcake Central If you enjoyed listening to this podcast, don’t forget to leave review in iTunes, I’d appreciate that. To listen to other Sell Personal episodes visit www.sellpersonal.com/podcast.
Sheryl Thai Founder of Cupcake Central by League of Extraordinary Women