Podcasts about Masters Series

1)Moby- Go (Woodstick mix) 2)Greed- Pump up the Volume 3)Grace- Hand in Hand 4)Natural Born Grooves- Universal Love 5)Nalin and Kane- Everytime 6)Dum Dum- One Earth Beat 7)Castle Trancelot- Indoctrinate 8)Grace- Not Over Yet 9)Mavi- Sufi

Alex and Ben discuss the second episode of Interior Design Masters. They're buddied up and together decorate a space at a homeless shelter, but did one team overthink it? Find us: ⁠⁠⁠⁠http://linktr.ee/faithfulto⁠⁠⁠⁠ To help the show, go to: ⁠⁠⁠⁠http://buymeacoffee.com/faithful⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex and Ben discuss the second episode of Interior Design Masters. This week, the contestants are given a hotel room within a castle and turn it into a romantic gothic paradise! Find us: ⁠⁠⁠⁠http://linktr.ee/faithfulto⁠⁠⁠⁠ To help the show, go to: ⁠⁠⁠⁠http://buymeacoffee.com/faithful⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex and Ben talk about the brand new series of Interior Design Masters where the contestants are tasked with re-designing beach huts. But who fails and goes home first? Find us: ⁠⁠⁠⁠http://linktr.ee/faithfulto⁠⁠⁠⁠ To help the show, go to: ⁠⁠⁠⁠http://buymeacoffee.com/faithful⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

1)B.M.Ex- 'Appolonia' 2)Atlas- 'Compass Error' 3)Solid Sessions- 'Janeiro' 4)Pete Lazonby- 'Wavespeech' 5)Justin Garrett- 'There Must be Music' 6)Zero B- 'Lock Up' 7)2 Bad Mice- 'Bombscare' 8)God Within- 'Raincry'

The big secret of success, whether it's in investing… in professional sports… or in copywriting, is one in the same: A focus on, and a mastery of, the fundamentals.The legendary basketball player Michael Jordan put it this way: “Get the fundamentals down and the level of everything you do will rise.”We've never done a show that just focused on copywriting fundamentals, so what better time than now?And one of the best sources of an expert list of the fundamentals is John Caples, in his book Tested Advertising Methods. There was nothing fancy or intellectual about what Caples said or did, and yet he was one of the greatest direct response copywriters of all time.So our Old Masters Series turns to the late John Caples for source material. Based on his book, we've put together a list of fundamentals that everyone should remember and practice. It's easy to forget or get distracted by the latest shiny object, but ultimately, to win, you always have to go back to the fundamentals.That's what we're going to do today.RESOURCE:Tested Advertising Methods, 5th Editionhttps://www.amazon.com/gp/product/0130957011

Today, we finish up the 3 part series on Tang Poetry Masters with a look at Du Fu, China's poet historian. The An Lushan Rebellion tore the Tang Dynasty in half and is one of the defining events of Chinese history. Du Fu is pivotal for our memory of that event, as his poems are often how the war is discussed, even today. In today's podcast, we look at two-ish poems that Du Fu wrote about the An Lushan Rebellion and try to better understand Du Fu's life. 

Marla Miller, moderator, wrote for OC Register magazine before becoming founding editor-in-chief of an OC lifestyle magazine. In 1999, Simon and Schuster published her first book, All American Girls, the authorized biography of the World Cup/Gold Medal winning US Women's National Soccer Team. Miller's experience in traditional publishing inspired her to launch MarketingtheMuse Workshop at SBWC. She works with writers on the road to publication.Rachel Sarah Thurston, is the founder of State of Sparkle, Author Branding, Platform Building, and Book Marketing Coaching for Authors. She has 24 years of experience in event promotion, website design, marketing, accountability coaching, writing, photography, video editing, social media, music/entertainment, and communications. She's been involved with the SBWC for 22 years and holds a master's in professional writing from the University of Southern California.Lida Sideris writes soft-boiled mysteries and was a winner of the Helen McCloy Mystery Writers of America scholarship award. The third installment in her Southern California Mystery series, Murder: Double or Nothing will be released in June by Level Best Books. She's also wrote The Cookie Eating Fire Dog, a picture book for ages 4-8. She lives in the northern tip of SoCal with her family, rescue dogs and a flock of uppity chickens. She teaches “Be Your Own Best Publicist” at SBWC with Melinda Palacio.Lisa Angle, earned a master's degree in computer-based education from Cal Poly, San Luis Obispo Her self-published historical novel, Whiskey and Old Stogies, landed on the long list for the 2021 MARK TWAIN Book Awards for Humor and Satire. She likes to combine her writing skill and tech knowledge in helping writers complete their writing projects and build their author platforms. She offers developmental editing for novels and memoirs as well as helping writers expand their online presence with websites, newsletters, social media, podcasts, and video.Melinda Palacio is an award-winning poet, author, and speaker. She's the current Poet Laureate of Santa Barbara. Born and raised in South Central Los Angeles, she holds 2 degrees in Comparative Literature, a BA from the UC Berkeley and an MA from UC Santa Cruz. She's a 2007 PEN America Emerging Voices Fellow and a 2009 poetry alum of the Squaw Valley Community of Writers. Her latest poetry collection is Bird Forgiveness, 2018. She is a master of author self-promotion.Rick Shaw is a recently retired technologist, data scientist, and is now a full-time writer and author of two novels he self-published. In addition to writing, editing, designing and mastering the art of the various publication platforms, he makes public appearances promoting his novels. He exemplifies the successful do-it-all-yourself published author. He consults during the week of the conference, helping writers to decide if self-publishing is their best option, and, if so, what is needed to accomplish this.

Podcasts & AudiobooksLois Phillips, Yvette Keller, Claudia Dunn, Matthew J. PallamaryAudiobooks and podcasts are a fast-growing area of publishing. Join this team for an insightful seminar on how to accomplish the goals of getting your book and book promotion into the audible range.

Learn how to collect research, organize it, and develop a coherent narrative. Yvette Keller will introduce 8 successful authors telling research stories with time for Q&A and discussion. Yvette Keller writes fiction and is a working voice actor.

Caitlin Rother has authored 14 books. Her latest, Death on Ocean Boulevard: Inside the Coronado Mansion Case, which is in development for a TV limited series with Rother as executive producer, explores the mysterious death of 32-year-old Rebecca Zahau, who was found hanging from a second-floor balcony of her multimillionaire boyfriend's San Diego mansion in 2011. An award-winning investigative journalist, Rother weaves stunning new details into a personal, yet objective, examination of the sensational case, exploring its many layers.

Moderator, Perie Longo, Santa Barbara Poet Laureate, 2007-2009, has published 4 books of poetry, the latest Baggage Claim (2014) and poems in numerous literary journals. This June was her 40th year teaching poetry at the Santa Barbara Writers Conference. She's thrilled and awed to be still poeting and standing.Paul Willis, Santa Barbara Poet Laureate 2011-2013 is an emeritus professor of English at Westmont College. His poems, stories, and essays have appeared in numerous journals and anthologies, and he's been featured on Verse Daily and The Writer's Almanac and nominated five times for a Pushcart Prize. His YA Elizabethan time-travel novel, All in a Garden Green, was released in 2020.

Today, the podcast gets to Wang Wei and a Buddhist poem he wrote with the eye of a painter. Wang Wei is the least popular of the three High Tang poets, at least, since the Song Dynasty, but, back in the day, he was the most popular, more popular than Li Bai and Du Fu. We'll travel to his empty mountain and see if we aren't too disturbed by women doing the laundry to learn a bit about Chinese poetry.  Living in the Mountains on the Cusp of Fall Empty mountain after a new rain,  The air is late, fall is coming The bright moon shines amid the pines, the clear stream's water flows over a rock.  Hubbub in the bamboo, the washing lady returning the fishing boat pushing through lotuses.  And then it happens that the flowers of spring die, Me, a hermit, I can hang here for a while. 山居秋暝 空山新雨後，天氣晚來秋。 明月松間照，清泉石上流。 竹喧歸浣女，蓮動下漁舟。 隨意春芳歇，王孫自可留。  

Book Marketing Magic & Authors RoundtableBrand your books, connect with your ideal readers and make your books stand out in the marketplace. Rachel Sarah Thurston and 5 successful authors who market successfully will share their experience and superpowers.Rachel Sarah Thurston, is the founder of State of Sparkle, Author Branding, Platform Building, and Book Marketing Coaching for Authors. She has 24 years of experience in event promotion, website design, marketing, accountability coaching, writing, photography, video editing, social media, music/entertainment, and communications. She's been involved with the SBWC for 22 years and holds a master's in professional writing from the University of Southern California.

1) Direct 2 Disc- 'Don't Stop' 2) Beat Foundation- 'Save Me' 3) Fifty Fifty- Crazy Thing' 4) Coyote- 'Spirits Dancing' 5) Taiko- 'Echo Drop' (Hard Mix) 6) Sunday Club- 'Altered State' 7) Pappa + Gilby- 'Void' 8) Desert- 'Moods' (Club Mix)

Book Marketing Magic & Authors RoundtableBrand your books, connect with your ideal readers and make your books stand out in the marketplace. Rachel Sarah Thurston and 5 successful authors who market successfully will share their experience and superpowers.Rachel Sarah Thurston, is the founder of State of Sparkle, Author Branding, Platform Building, and Book Marketing Coaching for Authors. She has 24 years of experience in event promotion, website design, marketing, accountability coaching, writing, photography, video editing, social media, music/entertainment, and communications. She's been involved with the SBWC for 22 years and holds a master's in professional writing from the University of Southern California.

    Free as your Soul should Be… Welcome back international music lovers of the world and beyond to the penultimate episode of the year 2025 successfully providing energy for you to reminisce to your memories... to keep you in control of your Mind Body and most importantly your soul. 51 weekly excursions that were uniquely designed to unfold the very fabric of music time, aside from the usual Free-Styled editions I have introduced another original Production called the Masters Series based off the true power-plays…those elusive tracks you have been Soul searching your whole lives which is very similar to another production The ones that got away. Other originals were on point throughout 2025 as the Mighty Dance-Decade reigned supreme throughout summertime with a mammoth 15 week excursion where each week is served as a different year, Consisting of 3 Prelude episodes from the 1970s 10 anthology years from 1980 to 89 consisting of every anthem worth having and a few more + even 2 more from 1990 and 91 only stopping the mission entering further into the 90s due to my longing to unlock the Crypt to pay our ultimate respect to the Soulful Dead endorsing the latest and greatest into the Afterlife with Project Afterlife for all Hallows Eve.   Last but not least I Produced and arranged another festive journey to be played Christmas week to celebrate the true magic of Christmas within your own minds...With a Very 1970s Soul A:M Christmas with all the original 7' singles 12' power plays and LPs that rekindled all of the magic from all Souls past... And it worked!    So! What's in store for 26?   What's in store for 2026! Aside from my introduction for you to enter unchartered territory in the mix,  I will shortly be making a few changes to upgrade the Vinyl Studio, Being very protective towards keeping her as authentic and Analogue as possible mainly to keep my Soul as original as my Soul should be! To originate and never intensionionally Imitate, Entering 24 years around April time of continuous transmission on air with Soul A:M now Soul A:M Records swapping the lights and sights for global transmission after 20+ years feeding the Dance-Floors... This is the Way, of Myself Master J as I present to you this Classic house mix to dance your way into the second half of this Decade.   Something Tells me... We are going to need all the combined positivity of the dance... Welcome back to! THE RESIST-DANCE NYE MIX   DANCE YOUR WAY FORWARD & FEEL FREE! HAPPY NEW YEAR.   DJ Master J, Production Mixer, record Historian of Soulful Music….

Publishing Options - A Deep DivePatricia Marshall, Rick Shaw, Holly KammierThree experts cover in depth both hybrid publishing and self-publishing. Learn what is really involved in hybrid publishing, cost, time, and result. Discover more about ala cart services as well as what is really required if you go solo.

What was discovered and perfected over 100 years ago, that is one of the most important marketing strategies online today? We have a special Old Masters Series show today. It's a hybrid between marketing discoveries of the early 1900s, and top moneymakers of 2025. Our old Master is Claude Hopkins. Most people don't realize that there's a strong connection between two of the most important principles he wrote about and used – sampling, and demonstration – and what makes for an effective lead magnet in today's world. For this episode, I went back into two of his most important books, Scientific Advertising and My Life in Advertising. We'll talk about those first. There are tons of gems in there and these books are well worth reading many times, which I have done myself. So we're going to focus on a narrow slice of the wisdom on today's hybrid Old Masters Series show. And then, we'll catapult into 2025 to see how those ideas have evolved. My Life in Advertising/Scientific Advertising, by Claude Hopkins https://www.amazon.com/dp/0844231010/ Sample Lead Magnet: First Two Chapters Of The Persuasion Story Code https://PersuasionStoryCode.com Download.

To roundup what has ended up becoming  a series of test pressings for our brand new production the Masters Series featuring influential tracks that so inspirationally take you back to your fondest memories. This Soul A:M Sunday I Invite you to feel the fire within your own lyrical desires to once again embrace the sweetest pain that are now forever engrained into the grooves of my timeless Melodie's that we now embrace now as rarities! Often held in high esteem from clubber to record connoisseur often due to choice encounters or events that these tunes have reserved their own space within your memories for as long as you desire or feel the longing of Soul musics embrace… We are so fortunate to have lived a period in time! when our music truly loved us back! Enjoy MJ.

Edgar Allan Poe Award–nominated author Paul Levine crafts thrillers where law, history, and moral courage collide. Whether it's linebacker-turned-lawyer Jake Lassiter roaming Miami courtrooms or Albert Einstein and Charlie Chaplin battling fascists in Hollywood, Levine delivers suspense with heart and bite. Winner of the John D. MacDonald Fiction Award and nominee for the Edgar, Macavity, International Thriller, Shamus, and James Thurber prizes, his novels appear in 23 languages. A former trial lawyer, Levine wrote twenty episodes of the CBS drama JAG and co-created First Monday starring James Garner and Joe Mantegna. His international bestseller To Speak for the Dead launched the Jake Lassiter series, and Early Grave was named the third-best legal thriller of the 21st Century by BestThrillers.com—just behind Michael Connelly and John Grisham. He also pens the critically acclaimed Solomon vs. Lord legal capers. His newest novel, Midnight Burning, opens the Einstein-Chaplin historical thrillers. A member of Penn State's Society of Distinguished Alumni and a graduate of the University of Miami School of Law, Levine lives in Santa Barbara, California.

Lorissa Rinehart is an author, cultural producer, and public speaker. Her writing explores women's history, politics, war, and their points of intersection. Her debut book, First to the Front: The Untold Story of Dickey Chapelle, Trailblazing Female War Correspondent (St. Martin's Press) has received rave reviews. She's a TEDx speaker who's appeared at the National Press Club, Friends of the National World War II Memorial, the Women's National Press Club, and the Nuclear Age Peace Foundation among other prestigious organizations. She's been featured on numerous podcasts.

1)Joey Fehrenbach- Being Around You 2)Blank & Jones- Cream (Ambient Mix) 3)The Grid- Floatation (Original Studio Mix) 4)Three Drives- Greece 2000 (Moonwalker Mix) 5)Revtone- Love Movement (US Remix) 6)Energy 52- Cafe Del Mar (Michael Woods Mix) 7)Avatar- Dub in Time 8)Pete Lazonby- Sacred Cycles (Ambient Mix)

When Raymond Crosby, President & CEO of Crosby Marketing, sat down with Art Stevens on the PR Masters Podcast, the conversation spanned five decades of communications wisdom and looked ahead to the industry's future. From guiding his firm into the top tier of integrated agencies to championing purpose-driven campaigns for clients like the Peace Corps, DAV, and USDA, Crosby shares how adaptability, authenticity, and culture fuel long-term success.With memorable insights like “You can't thrive for half a century by doing the same thing the same way” and “Awareness without action is just noise”, Crosby offers a masterclass in leading with purpose and building an agency where both clients and talent thrive. Whether reflecting on the evolution from typewriters to TikTok or predicting the rise of purpose-led communications as the new norm, Crosby's perspective is both timeless and timely.Tune in for an inspiring conversation about curiosity, culture, and the future of communications.

Moderator: SBWC faculty member, Trey Dowell, is a novelist and a short story aficionado. His expertise in writing effective query letters has helped numerous writers get their projects reviewed by agents and publishers.Margaux Dunbar Hession is a funny, off-beat, award-winning writer of dark humor stories that balance darker subjects with audacious wit and off-the-wall scenarios, many inspired by her own escapades. Her first novel, Soaring to New Lows springs from her life as former wife of Journey Rock & Roll Hall of Fame drummer, Aynsley Dunbar. Her writing has appeared in multiple journals and publications. She resides in Kailua Hawaii, where she paddles on a 6-person, co-ed, outrigger team.David Starkey, served as Santa Barbara's 2009–2011 Poet Laureate. He is founding director of the Creative Writing Program at Santa Barbara City College, co-editor of the California Review of Books, and the publisher and co-editor of Gunpowder Press. Over the past thirty-five years, he has published 11 full-length collections of poetry with small presses and more than 500 poems in literary journals. His novel Poor Ghost was released March 2024.Candi Sary graduated from the University of California, Irvine. Her novel, Black Crow White Lie (2012), won Reader Views Literary Award, a CIBA, and was first runner-up in the Eric Hoffer Book Award and made into a short film by Chase Michael Wilson. Her latest, Magdalena (2023), also won a CIBA. A mother of two adult children, she lives in Southern California with her husband, a dog, a cat, and several ducks. She can often be found surfing and paddle boarding in the waters of Newport Beach.James Darnborough grew up in London, UK, before spending 30 years in the media business in South Africa, Australia and the USA. He resides in LA. His historical saga, The Gambler's Game, is set in the twilight of the 19th Century, as the Old West collides with the opulence of the Gilded Age. One man embarks on a journey that redefines his life. His audacious spirit leads him from dust-chocked plains to the refined ambiance of English garden parties and the allure of Belle Epoque Monte Carlo.Nancy Klann-Moren was raised in North Hollywood. Her novel, The Clock of Life, is an award-winning story of friendship and struggle at a time in our history when American protests changed the status quo. In her short story collection, Like the Flies on The Patio, she brings us fallible and human characters who live on the page and gently break your heart. Her new novel, Love and Protest, begins with the chance discovery of a diary. This is a coming-of-age-story about two young women's paths toward becoming activists.

In this episode of the PR Masters Podcast, host Art Stevens welcomes Peter V. Stanton, founder and CEO of Stanton Communications, for a powerful conversation on the evolving role of regional PR firms in today's global landscape. Stanton shares why culturally attuned, locally driven communications are not just a trend—but the future of effective brand storytelling.

In this special episode of the PR Masters Series Podcast, host Art Stevens sits down with Dr. Rochelle Ford, CEO of the Page Society, for an in-depth conversation about her first year at the helm of the world's leading community of senior communications leaders.

In the latest episode of the PR Masters Series Podcast, host Art Stevens welcomed a distinguished guest—and mentee—Troy Blackwell, an award-winning communicator and federally appointed official with an impressive record of public service. The conversation was a rich exploration of Troy's career trajectory, his philosophy on public communication, and the leadership lessons he's learned along the way.

In this episode of the PR Masters Podcast, Diana Littman, CEO of MSL U.S., shares her leadership philosophy and insights on the future of public relations. From emerging tech to mentoring the next generation, Diana offers valuable takeaways for communicators navigating today's evolving landscape.

In this episode of the PR Masters Podcast, host Art Stevens interviews Helio Fred Garcia, a renowned public relations expert with over 40 years of experience in crisis management, reputation building, and ethical communications.

In this episode of the PR Masters Podcast, host Art Stevens interviews Seth Linden, president of Dukas Linden Public Relations (DLPR), to discuss his journey from journalism to leading one of New York's top financial services PR firms, crafting communications strategies that deliver measurable business success.

In this episode of the PR Masters Podcast, host Art Stevens welcomes Dave Armon, executive vice chair at 3BL, a content distribution software platform and community that amplifies sustainability and social impact performance for hundreds of companies and NGOs

In this episode of the PR Masters Podcast, host Art Stevens interviews Amy Binder, Founder and CEO of RF|Binder Partners, a New York-based integrated communications firm with a national presence. Amy launched her career in Boston in 1980 and joined Ruder Finn in 1983, where she rose to President of Ruder Finn Americas. In 2001, she founded RF|Binder, initially part of the Ruder Finn Group, before establishing it as an independent, women-owned agency in 2014.

Cohiba's Cigar Blender Sean Williams and Bourbon Expert Tom Fischer chat live for a cigar review of the 2024 Weller by Cohiba Full Proof Cigar. This limited-release cigar features a US Connecticut broadleaf binder, aged in Weller Full Proof Bourbon barrels, and is paired with Weller Bourbon for a distinctive tasting experience. Dive into their expert insights and explore more on their Masters Series through CigarWorld or at BourbonBlog.com/series. --- Support this podcast: https://podcasters.spotify.com/pod/show/bourbonblog/support

In this episode of the PR Masters Podcast, host Art Stevens interviews Maurice Lévy, a global marketing communications leader and honorary chairman of  Publicis Groupe.  They discuss Levy's journey in transforming Publicis into a global powerhouse, the importance of globalization in marketing, the future of global communications, and the role of AI in enhancing marketing strategies. Levy shares insights on the future of public relations, the impact of size in attracting global clients, and his reflections on mentorship and future aspirations.

Recorded 2024-10-31 23:35:08

In the Masters Series, we review MAJOR INFLUENCES on American Furniture. Together, we seek to understand their story, belief systems, and guiding philosophies, as a way to understand the objects they made, which are still extremely well know and popular today. The Shakers are SO MUCH more than just simple furniture. Did you know they pursued artistic and craft perfection as a way to honor god? Did you know they believed in equality of the genders and races at a time of extreme sexism and racism in the 1700's and 1800's? Did you know a Shaker woman is credited with INVENTING the circular saw? Did you know the shakers EMBRACED TECHNOLOGY and sold their wares, being regarded as the finest money could buy? There is a fascinating and fabulous story within this episode and if you listen to it, you will never see shaker furniture the same way again.To watch the YOUTUBE VIDEO of this episode and the irreverent & somewhat unpredictable AFTERSHOW, subscribe to our Patreon:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠http://patreon.com/user?u=91688467

Bill McKenna is the Author of The Only Lesson and the founder of the Cognomovement Systems. During his own life-changing spiritual awakening, Bill studied with a number of master teachers to learn the secrets of self-discovery and the ability to create miraculous change in his life and in the lives of others. Bill now shares those secrets with his students in his renowned, Secrets of the Masters Series. Join Robert Manni, author of The Guys' Guy's Guide To Love as we discuss life, love and the pursuit of happiness. Subscribe to Guy's Guy Radio on YouTube, iTunes and wherever you get your podcasts! Buy The Guys' Guy's Guide to Love now!

Bill McKenna is the Author of The Only Lesson and the founder of the Cognomovement Systems. During his own life-changing spiritual awakening, Bill studied with a number of master teachers to learn the secrets of self-discovery and the ability to create miraculous change in his life and in the lives of others. Bill now shares those secrets with his students in his renowned, Secrets of the Masters Series. Join Robert Manni, author of The Guys' Guy's Guide To Love as we discuss life, love and the pursuit of happiness. Subscribe to Guy's Guy Radio on YouTube, iTunes and wherever you get your podcasts! Buy The Guys' Guy's Guide to Love now!

Miguel is now 36 years of age, and remains very much in the discussions at the slams as a top 75 doubles player. The former Texas Longhorn talks about his long career as a doubles specialist, what made that decision for him, and how he views the long history of Mexican tennis. We also get in to some of the ATP Player Council politics, namely how doubles gets more eyes (and money), where the ATP is on a domestic abuse policy, and whether Latin America will be getting a Masters Series event. More next week! Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the first two books I devoured and then recommended to people who bought my course was by Old Master Joe Sugarman, who passed away two years ago. The book was called “Advertising Secrets of the Written Word.” Just about everything in that book is valid today, and Sugarman writes like a friendly human being, not an imposing overlord of advertising. It's a very easy book to read, but it is chock-full of detailed, high-powered value. Today, as we continue our streak of Old Masters Series episodes, we're going to talk about the book and talk about Joe. The good news is, the whole book is available for less than half of what I paid for it in 1999. And I marvel at how much good stuff he was able to get in there. We're going to cover some of his most important points today. Resources: (same book, new title, better price): The Adweek Copywriting Book, by Joe Sugarman: https://www.amazon.com/dp/0470051248 My new book, The Persuasion Story Code: http://shorturl.at/pzAEQDownload.

You can have the greatest product, the greatest headline, the greatest targeting, the greatest offer, and the greatest price. But you know what's going to torpedo your entire promotion in a New York minute? It's: if your prospect doesn't believe you. We covered one aspect of believability last week, but we have some fresh tips today. Because believability is the pass/fail test every ad must pass in order to work. Period. But that's not the end of the story. In today's Old Masters Series episode, we draw on the considerable wisdom of the great John Caples, and a new book I just found out about. Unlike the classic Caples work Tested Advertising Methods, this book is readily available on Amazon for the low, low price of $8.86. And the Kindle is even less. It's called Making Ads Pay, and it's worth far more than the asking price. In this book Caples has a whole chapter on making ads believable. We're going to talk more about that today. Making Ads Pay, by John Caples: https://www.amazon.com/dp/048648601X Download.

You can have the greatest product, the greatest headline, the greatest targeting, the greatest offer, and the greatest price. But you know what's going to torpedo your entire promotion in a New York minute? It's: if your prospect doesn't believe you. Believability is the pass/fail test every ad must pass in order to work. Period. But that's not the end of the story. In today's Old Masters Series episode, we draw on the considerable wisdom of the great John Caples, and a new book recommended on twitter/x by a current copywriting master and friend of the show, Doug D'Anna. Unlike the classic Caples work Tested Advertising Methods, this book is readily available on Amazon for the low, low price of $8.86. And the Kindle is even less. It's called Making Ads Pay, and it's worth far more than the asking price. In this book Caples has a whole chapter on making ads believable. We're going to talk about that today. Making Ads Pay, by John Caples: https://www.amazon.com/dp/048648601X Download.

Have you ever written a really good sales page or video sales letter script, and you're sure you've done everything right, but it's still not converting the way you know it should? Sometimes it all boils down to that final push. More than a call to action, the final push is a collection of simple but crucial elements to help your prospect get across the finish line. These tips were discovered from rigorous testing and study by an old Master, Clyde Bedell. We're going to share some of his best ones on today's show. So, we've done a couple of different Old Masters series episodes before on Clyde Bedell. To refresh your memory, besides being a highly successful advertiser, he was a prominent teacher. For example, he built a national sales training program for Ford Motor Company in the 1930s. When he was teaching copywriting at Northwestern University, he couldn't find a suitable textbook, so he wrote one. That turned into “How To Write Advertising That Sells.” It was first published in 1940—13 years before I was born. The book is 8-1/2 by 11 and a massive 539 pages. It's pretty hard to find a copy these days, but I found one copy on Amazon for $736. Lucky for me, I got my copy years ago when it was easier to get and not quite as expensive. Today we look at Chapter 8, which he simply called “Try For Action.” It's chock-full of tips on how to get your prospect across the finish line to click the buy button. Download.

Bill McKenna is the Author of The Only Lesson and the founder of the Cognomovement Systems. During his own life-changing spiritual awakening, Bill studied with a number of master teachers to learn the secrets of self-discovery and the ability to create miraculous change in his life and in the lives of others. Bill now shares those secrets with his students in his renowned, Secrets of the Masters Series. Join Robert Manni, author of The Guys' Guy's Guide To Love as we discuss life, love and the pursuit of happiness. Subscribe to Guy's Guy Radio on YouTube, iTunes and wherever you get your podcasts! Buy The Guys' Guy's Guide to Love now!

Bill McKenna is the Author of The Only Lesson and the founder of the Cognomovement Systems. During his own life-changing spiritual awakening, Bill studied with a number of master teachers to learn the secrets of self-discovery and the ability to create miraculous change in his life and in the lives of others. Bill now shares those secrets with his students in his renowned, Secrets of the Masters Series. Join Robert Manni, author of The Guys' Guy's Guide To Love as we discuss life, love and the pursuit of happiness. Subscribe to Guy's Guy Radio on YouTube, iTunes and wherever you get your podcasts! Buy The Guys' Guy's Guide to Love now!

This episode is a sneak peek from Dr Nader's newly launched second Season of Masters Series entitled Consciousness a New Paradigm. In his groundbreaking course Dr. Nader reviews both the philosophy and the science of Consciousness and presents different points of view, highlighting the most compelling theories and understanding about Consciousness. Dr. Nader presents Consciousness not merely as a topic of discussion but as a fundamental reality interlinking intricate theories with accessible insights, and practices, entertaining, educating and inviting viewers to ponder, explore, and experience the profundity of Consciousness and its practical benefits. This series is featured on Dr. Nader's website: www.drtonynader.com Dr Tony Nader | Instagram instagram.com/drtonynader Dr Tony Nader | Twitter twitter.com/drtonynader Dr Tony Nader | YouTube youtube.com/DrTonyNader

On December 1, 1975, a giant in direct mail died. That was Ed Mayer, who had written a definitive book on the subject 25 years earlier, called “How To Make More Money With Your Direct Mail.” Mayer was a man of many hats—a practitioner, an industry executive, and a teacher. In his obituary, the New York Times reported that Mayer had taught more than 20,000 college students and business executives the hands-on secrets of direct mail. Now you might reasonably assume the following: That was then and this is now. So much has changed. Today, we found out. To prepare for the show, I combed through the book and found 10 great tips that apply whether you were doing direct mail in the 1950s or online marketing today. In some cases, I updated the tips. But more often than not, what worked then works almost exactly the same today. I selected these 10 tips based on this simple idea: Just leaving out ONE of these could crater your sales—or vastly reduce them, at the very least. So even if you tell yourself you know these… ask yourself, are you doing the updated version of every one of these? Because if you're not, you're probably leaving money on the table. Let's take that money off the table and put it back in your pocket. The tips we covered spanned the whole of direct marketing. Mayer knew it all: copywriting, offer creation, fulfillment, list selection and list management. He was truly an industry expert. Our topics included: the one thing that stops sales from happening, more than anything else… the one thing every piece of copy needs to do… why research makes the difference between success and failure in direct marketing… the kinds of words you should never use in your copy… when it's a good idea to use the same copy over and over again… and much more. The book is called How To Make More Money With Your Direct Mail, by Ed Mayer. It's out of print and extremely hard to find. Not on Amazon. A couple on eBay. Download.

The question is: How do you bring your prospect right there when they are reading words you have written, maybe thousands of miles away? The answer was revealed 99 years ago, but it's not widely talked about in copywriting. Until today. In this special episode of our Old Masters Series, we look at a book by George Hotchkiss published in 1924. He has some ideas about using techniques novelists and hypnotists use. But using them in your copy, to bring your offer to life. To get your prospect to see and experience the best of what you have to offer. All through the words you choose. The book is simply called Advertising Copy. To the best of my recollection, superstar copywriter David Deutsch told me about this book many years ago. So thanks, DD! Now the author, George Hotchkiss, was both a successful copywriter and a major educator in copywriting. He started out as a newspaperman, and then went on to become a copywriter for the George Batten Company, which later became the giant ad agency BBDO. Also, he joined the faculty at New York University in 1908 and went on to start NYU's Department of Advertising and Marketing. And stayed with them for decades. Guy knows how to write copy and how to teach. On this podcast, we talked about something else from the book Advertising Copy in a show three years ago. The topic at that time was Reason-Why Copy. But what we're going to talk about today appeals to a different part of the prospect's brain, and in many ways may be more important. On the show, we talk about six great techniques to amp up your copy. For now, though, let's look at the power of what we're about to explore. Let's say you accidentally cut your finger with a knife, and you're looking for some sympathy. You could say, “I injured a part of my hand in an accident.” Not very powerful. Or, you could say, “I cut my finger with a knife by mistake.” OK, that might work better. But let's take it to the next level. How about: “I was cutting up some onions for soup I was making. The knife slipped and wouldn't you know it, I cut my index finger. It hurt like hell. Felt like an electric shock that came out of nowhere. I howled, and then, suddenly, blood was spurting all over the place. I had to wash it and put some ointment on it, and wrap it up tight with a gauze bandage until the bleeding stopped.” There you go. Now you've got a much better shot at getting some sympathy. Why? Because you brought your senses and emotions into the description. And, along the way, your listener's senses and emotions, too. That was a gory example, so let's turn to something a little more pleasant. Your sweetheart buys you some fine Swiss chocolates for Valentine's Day. What do you say to your friends, to make them jealous? You could say, “Dylan bought me some chocolates for Valentines.” OK. That's nice, but it's a little vague, right? To make your statement more evocative, you might say, “Dylan got me some Lindt dark chocolate truffles for Valentines.” Better. But how about, “I was so happy with what Dylan got me for Valentines. Lindt dark chocolate truffles. They are so smooth and creamy, and I get a jolt of pleasure each time I eat one.” Again, the description of emotion -- happy -- and sensory experience -- smooth, creamy -- makes it all seem so much more real. And sometimes you want to take your prospect right into the experience of your offer. That's what we'll talk about today. Everything we've just looked at and cover today is based on an important rule: Demonstration is the most powerful form of selling. We're going to talk about how to demonstrate, in your copy, the specific things that make people more likely to buy. For this kind of verbal demonstration, Hotchkiss uses three different terms at different points in the chapter we're taking this from. Those terms are mostly interchangeable, and they are: “Descriptive Copy, Human-Interest Copy, and Direct Sense Description. The best copywriters all use these techniques at key points in their copy. Some of them do it on purpose, knowing how and why they're doing it. But I suspect most of them just do this by instinct, because they know intuitively that these techniques work. One top copywriter, my good friend John Carlton, is very deliberate and explicit about this. His copy is filled with examples worth studying. And in his teaching, he talks about power words. A lot of them, especially the strong verbs he suggests, are very evocative of specific images, feelings and emotions. So today, we look at what descriptive copy is, why it matters, when it works and when it doesn't, and how to use it. Download.