Podcasts about Masters Series

1)NVTHEC- Silence 2)BBE- 7 Days and 1 Week (Framewerk Remix) 3)DJ Geri- Hallerbos 4)ANII- All Day 5)Jody Westernoff, James Grant & Braxton- Space + Time 6)Eynka- Beyond Us 7)Enjoy The Silence (Framewerk Remix) 8)Selsi- Brazin 9)Liam Garcia- Junkie Sunrise 10)Selsi- Majestic 11)Selsi- Mettle 12)Selsi- Congruence

SBWC faculty member Norm Thoeming (aka August Norman) is author of two literary thrillers and mysteries, Come and Get Me and Sins of the Mother.Annie Bomke is a literary agent with more than a decade of experience in the publishing industry. She represents a wide range of projects from hard-nosed business books to otherworldly historical novels. Annie has loved the publishing industry since her internship at Zoetrope: All-Story, a literary magazine founded by Francis Ford Coppola. She once managed a rare bookstore and had a brief stint as a technical writer. Authors have called her the pH test for good writing, and a bedrock for literary quality control.Elizabeth Kracht joined Kimberley Cameron & Associates in 2010 and is the author of The Author's Checklist: An Agent's Guide to Developing and Editing Your Manuscript. She represents both literary and commercial fiction, as well as nonfiction. She's compelled by multicultural themes and strong settings. She represents literary, commercial, women's, thrillers, mysteries, historical, and crossover YA. In nonfiction, she's interested in high concept, health, science, environment, prescriptive, investigative, true crime, voice- or adventure-driven memoir, sexuality, spirituality, and animal/pet stories.Dana Newman is an LA-based independent literary agent representing authors of practical and narrative nonfiction and literary and upmarket fiction. She's interested by authors with smart, unique perspectives who're committed to actively marketing and promoting their books. A favorite genre is literary nonfiction: true stories, well told, that read like a compelling novel. She's also an attorney, focusing on publishing law and contracts. Before founding her literary agency, she worked as in-house counsel in the entertainment industry.Jonah Straus is the founder of Straus Literary in San Francisco. He specializes in literary fiction, often with an international or multicultural outlook, as well as journalism, history, narrative nonfiction, and the culinary arts. Jonah got his start at Atrium Publishers Group, an independent book distributor in Northern California, and went on to hold positions in production, editorial, sales, and marketing at several publishers in the San Francisco Bay Area. He established Straus Literary in 2007 and moved the agency to San Francisco in 2013.Andy Ross opened his literary agency in 2008. He was the owner of the legendary Cody's Books in Berkeley for 30 years before switching careers. His agency represents books in a wide range of nonfiction genres. He looks for writing with a strong voice, robust story arc, and books that tell a big story about culture and society by authors with the authority to write about their subject. In fiction, he likes character and voice-driven stories about real people in the real world.

In this episode of the PR Masters Podcast, host Art Stevens interviews Helio Fred Garcia, a renowned public relations expert with over 40 years of experience in crisis management, reputation building, and ethical communications.

Mary Otis is the author of Burst, longlisted for the 2024 Joyce Carol Oates Prize and winnerof the 2023 Silver Medal in Literary Fiction from the Independent Book Publisher Awards.The moving debut novel explores the relationship complexities between mothers anddaughters. She's also the author of Yes, Yes Cherries, a collection of short stories author LorrieMoore called “funny, brave and amazing.” A founding fiction professor in the UC Riverside

1)Matty Wright- Cinematic 2)Matty Wright- Angels Above 3)Matty Wright- Realisation 4)Matty Wright- I Need to Feel 5)Matty Wright- Orbit 6)Matty Wright- In the Mood 7)Matty Wright- Making it Better 8)Framewerk- I L.O.V.E U (Matty Wright Remix) 9)Matty Wright- Straight into Mexico 10)Matty Wright Feat. Mel Wright- Addicted to you 11)Matty Wright- Dreamcatcher

In this episode of the PR Masters Podcast, host Art Stevens interviews Seth Linden, president of Dukas Linden Public Relations (DLPR), to discuss his journey from journalism to leading one of New York's top financial services PR firms, crafting communications strategies that deliver measurable business success.

David Starkey, Santa Barbara's 2009-2011 Poet Laureate, Founding Director of the Creative Writing Program at SBCC, and the Publisher/Co-editor of Gunpowder Press, published 11 full length collections of poetry and more than 500 poems in literary journals. His novel Poor Ghost was released in March 2024.Emma Trelles Santa Barbara Poet Laureate 2021-2023, received an Established Artist Fellowship from the California Arts Council. She was named a Poet Laureate Fellow by the Academy of American Poets. Daughter of Cuban immigrants, she's author of Tropicalia, winner of the Andrés Montoya Prize.

In this episode of the PR Masters Podcast, host Art Stevens welcomes Dave Armon, executive vice chair at 3BL, a content distribution software platform and community that amplifies sustainability and social impact performance for hundreds of companies and NGOs

Moderator Karen K. Ford, SBWC workshop leader, is an award-winning author of short fiction whose honors include top prizes from Narrative and bosque. Her work has been shortlisted for the Tobias Wolff Fiction Award and the Lorian Hemingway Short Story Prize and anthologized in Ginosko. Karen lives in Southern California, with her rescue mutt, Dude, where she is a freelance editor and writing coach.Max Talley has had 70 stories and essays published since 2015. His writing has appeared in Vol.1 Brooklyn, Atticus Review, Santa Fe Literary Review, Litro, and The Saturday Evening Post. He won the 2021 best fiction contest in Jerry Jazz Musician for “Celestial Vagabonds,” later nominated for a Pushcart. Talley has two published novels and 2 story collections, My Secret Place, and the most recent, When the Night Breathes Electric, which debuted in 2023 from Borda Books.Matthew J. Pallamary is an award-winning writer, musician, and sound healer who's been studying shamanism all his life. He has books covering several genres. His latest story collection is The Thinning Veil: 13 Twisted Tales. He explores how art imitates life and reflects our human condition. The veil between the worlds is thinning and the boundaries have become blurred, bringing more weight to the question; what or where are the boundaries between what we believe to be real and what we imagine?Melodie Johnson Howe, while acting in movies, went to UCLA Extension to learn writing. Her mystery novel, The Mother Shadow was nominated for the Mystery Writers of America Edgar Allen Poe Award. Her second, Beauty Dies, soon followed. She created a new character, Diana Poole, an actress verging on middle age, for her short stories. They're now collected into one book, Shooting Hollywood: The Diana Poole Stories. Howe's latest novel is City of Mirrors, also featuring Diana Poole.Catherine Ann Jones who is an actor, the playwright of 11 award-winning productions, and an Emmy-nominated Hollywood screenwriter, wrote her latest book, East and West, from a personal place. This collection of stories reveals her lifelong relationship to India, including her marriage to Raja Rao, the renowned Indian novelist. The preface pays tribute to India's timeless interweaving of the spiritual and the worldly, the light and dark, the personal and the universal. These stories speak to a place within each of our souls.Lisa Cupolo has been a paparazzi photographer in London, an aid worker in Kenya, a script doctor in LA, and a literary publicist at HarperCollins in Toronto. Have Mercy on Us, her debut book, won the W.S. Porter Prize for short story collections. Her work has been published in many prestigious journals. She holds multiple degrees in a range of areas. She's lived all over the world, but currently resides in Southern California, where she taught fiction writing at Chapman University.

The Art of the QueryTrey Dowell is a novelist and a short story aficionado. His expertise in writing effective query letters has helped numerous writers get their projects reviewed by agents and publishers.In this presentation Trey focused on sparking curiosity and building anticipation. Proven query strategies and methods were discussed. Attendees brought their in-progress queries which were read and received feedback.

Be Your Own Best PublicistMelinda Palacio & Lida SiderisThis session offers wisdom from the trenches from award-winning authors on promoting your project. You'll get practical marketing advice on aspects of building an author platform and putting yourself and your book out there.Melinda Palacio is an award-winning poet, author, and speaker. She's the current Poet Laureate of Santa Barbara. Born and raised in South Central Los Angeles, she holds 2 degrees in Comparative Literature, a BA from the UC Berkeley and an MA from UC Santa Cruz. She's a 2007 PEN America Emerging Voices Fellow and a 2009 poetry alum of the Squaw Valley Community of Writers. Her latest poetry collection is Bird Forgiveness, 2018. She is a master of author self-promotion.Lida Sideris writes soft-boiled mysteries and was a winner of the Helen McCloy Mystery Writers of America scholarship award. The third installment in her Southern California Mystery series, Murder: Double or Nothing will be released in June by Level Best Books. She's also wrote The Cookie Eating Fire Dog, a picture book for ages 4-8. She lives in the northern tip of SoCal with her family, rescue dogs and a flock of uppity chickens. She teaches “Be Your Own Best Publicist” at SBWC with Melinda Palacio.

In this episode of the PR Masters Podcast, host Art Stevens interviews Amy Binder, Founder and CEO of RF|Binder Partners, a New York-based integrated communications firm with a national presence. Amy launched her career in Boston in 1980 and joined Ruder Finn in 1983, where she rose to President of Ruder Finn Americas. In 2001, she founded RF|Binder, initially part of the Ruder Finn Group, before establishing it as an independent, women-owned agency in 2014.

Antoine Wilson's most recent novel Mouth to Mouth was featured on Barack Obama'sSummer Reading List and was a finalist for The Scotiabank Giller Prize, the CALIBA GoldenPoppy Award, and the Prix Fitzgerald. Antoine is also the author of the novels Panorama Cityand The Interloper, and he is a contributing editor of the literary magazine A Public Space. He'sa graduate of the Iowa Writers' Workshop and recipient of a Carol Houck Smith FictionFellowship from the University of Wisconsin.

Cohiba's Cigar Blender Sean Williams and Bourbon Expert Tom Fischer chat live for a cigar review of the 2024 Weller by Cohiba Full Proof Cigar. This limited-release cigar features a US Connecticut broadleaf binder, aged in Weller Full Proof Bourbon barrels, and is paired with Weller Bourbon for a distinctive tasting experience. Dive into their expert insights and explore more on their Masters Series through CigarWorld or at BourbonBlog.com/series. --- Support this podcast: https://podcasters.spotify.com/pod/show/bourbonblog/support

In this episode of the PR Masters Podcast, host Art Stevens interviews Maurice Lévy, a global marketing communications leader and honorary chairman of  Publicis Groupe.  They discuss Levy's journey in transforming Publicis into a global powerhouse, the importance of globalization in marketing, the future of global communications, and the role of AI in enhancing marketing strategies. Levy shares insights on the future of public relations, the impact of size in attracting global clients, and his reflections on mentorship and future aspirations.

Zohreh Ghahremani writes for both adults and children. Her debut picture book, MemoryGarden, illustrated by her daughter, Susie, was published by Godwin Books/Macmillan in 2024,with another picture book about Norooz/Persian New Year to follow in 2026. She publishedher first novel, Sky of Red Poppies, in 2010. Her sophomore novel, The Moon Daughter, wonWriter's Digest Book Awards for Best Literary Fiction. She's also the author of The Commiserator(in Persian) and has contributed to numerous other literary volumes.

Recorded 2024-10-31 23:35:08

Moderator, Perie Longo, Santa Barbara Poet Laureate, 2007-2009, has published 4 books of poetry, the latest Baggage Claim (2014) and poems in numerous literary journals. This June will be her 40th year teaching poetry at the Santa Barbara Writers Conference. She's thrilled and awed to be still poeting and standing.Melinda Palacio, current Santa Barbara Poet Laureate, is an award-winning writer. From South Central LA, she holds 2 degrees in Comparative Literature. A 2007 PEN America Emerging Voices Fellow and a 2009 poetry alum of the Squaw Valley Community of Writers, she published Bird Forgiveness in 2018.David Starkey, Santa Barbara's 2009-2011 Poet Laureate, Founding Director of the Creative Writing Program at SBCC, and the Publisher/Co-editor of Gunpowder Press, published 11 full length collections of poetry and more than 500 poems in literary journals. His novel Poor Ghost was released in March 2024.Chryss Yost is a Santa Barbara Poet Laureate who served from 2013-2015. She was awarded the 2013 Patricia Dobler Poetry Prize and other honors, including Pushcart Prize nominations. She's co-editor of Gunpowder Press. Her collection Mouth & Fruit was published 2014, and her poems have been included in the most popular poetry textbooks in the country and widely anthologized elsewhere.Enid Osborn Poet Laureate of Santa Barbara 2017-2019, published When the Big Wind Comes, set in New Mexico. A Pushcart nominee, her work appears in regional California and Southwest journals. She has a series of themed chapbooks, and she co-edited A Bird Black as the Sun / California Poets on Crows & Ravens in 2011.Laure-Anne Bosselaar Santa Barbara's Poet Laureate 2019-2021, is author of 6 collections of poems and is the recipient of a Pushcart. She taught at Emerson, Sarah Lawrence, UCSB, and is part of the faculty at the Solstice Low Residency MFA in Creative Writing. Lately: New and Selected Poems was published January 2024.Emma Trelles Santa Barbara Poet Laureate 2021-2023, received an Established Artist Fellowship from the California Arts Council. She was named a Poet Laureate Fellow by the Academy of American Poets. Daughter of Cuban immigrants, she's author of Tropicalia, winner of the Andrés Montoya Prize.Paul Willis, Santa Barbara Poet Laureate 2011-2013 is an emeritus professor of English at Westmont College. His poems, stories, and essays have appeared in numerous journals and anthologies, and he's been featured on Verse Daily and The Writer's Almanac and nominated five times for a Pushcart Prize. His YA Elizabethan time-travel novel, All in a Garden Green, was released in 2020.

To everyone who has attended the Santa Barbara Writers Conference and are now part of our tribe of scribes, here is the first post of the audio from the 2024 conference.For those of you who have recently discovered the conference and are considering attending, we will be posting the audio periodically so you can get a sense of this amazing week long experience which has been going for over fifty years now.This first post from the 2024 conference is the Orientation and Welcome which will give you a sense of the conference along with tidbits that will help you get the most from the conference.We are looking forward to 2025!

Welcome to the PR Masters Podcast, where host Art Stevens engages with some of the most influential leaders in the communications and public relations industry. In episode #91, Art welcomes Susan Del Percio, a highly regarded crisis communications expert, political strategist, and media commentator. You may have seen Susan on NBC and MSNBC, where she provides political analysis and crisis management insights, but her behind-the-scenes work is just as impactful.

1)Quivver- Nothing New to Feel (Breaks Mix) 2)Tammo & Outersoul- Lacerate 3)Akos G. Vs EBTG- Five Fathoms (Framewerk Mix) 4)Framewerk- Feel the Pleasure 5)Artche- Indigo 6)Age of Love- Age of Love (Framewerk Mix) 7)Grigore- Nostalgia 8)Grace- Not Over Yet (Framewerk Mix) 9)Seaman & Quivver- Just Think 10)Solar Plexus- Solar Plexus (Framewerk Mix)

Welcome to the PR Masters Podcast, your premier destination for stories and insights from the trailblazers of the public relations industry. We're thrilled to kick off a brand-new season with a truly special episode, featuring the global leadership of one of the most iconic names in PR – Burson. Joining our host, Art Stevens, are Corey duBrowa, Global CEO, and AnnaMaria DeSalva, Global Chairman of Burson.

Welcome to the PR Masters Podcast, your go-to source for insights and stories from the forefront of the public relations industry. In today's episode our host, Art Stevens, managing partner of The Stevens Group talks with Tiffany Guarnaccia, Founder and CEO of Kite Hill PR and the Founder of Communications Week.

In the Masters Series, we review MAJOR INFLUENCES on American Furniture. Together, we seek to understand their story, belief systems, and guiding philosophies, as a way to understand the objects they made, which are still extremely well know and popular today. The Shakers are SO MUCH more than just simple furniture. Did you know they pursued artistic and craft perfection as a way to honor god? Did you know they believed in equality of the genders and races at a time of extreme sexism and racism in the 1700's and 1800's? Did you know a Shaker woman is credited with INVENTING the circular saw? Did you know the shakers EMBRACED TECHNOLOGY and sold their wares, being regarded as the finest money could buy? There is a fascinating and fabulous story within this episode and if you listen to it, you will never see shaker furniture the same way again.To watch the YOUTUBE VIDEO of this episode and the irreverent & somewhat unpredictable AFTERSHOW, subscribe to our Patreon:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠http://patreon.com/user?u=91688467

In this episode of the PR Masters Series podcast Art Stevens talks with James E. Lukaszewski (lew-ca-chev-ski), a well-known writer, author, teacher, scholar, ethicist, and lecturer in American Public Relations.

In this episode of the PR Masters Series podcast, Art Stevens talks with Jonathan Heit, a co-founder and the global CEO at Allison.

Welcome to the PR Masters Podcast, your go-to source for insights and stories from the forefront of the public relations industry. I'm your host, Art Stevens, managing partner of The Stevens Group, and in today's episode, we're honored to host Fraser P. Seitel, public relations counselor, author, teacher, and commentator.

Welcome to the PR Masters Podcast, your go-to source for insights and stories from the forefront of the public relations industry. I'm your host, Art Stevens, managing partner of The Stevens Group, and in today's episode, we're honored to host Peter Rush, Chairman of Kellen, one of the world's largest providers of management and services to professional and trade organizations.

Bill McKenna is the Author of The Only Lesson and the founder of the Cognomovement Systems. During his own life-changing spiritual awakening, Bill studied with a number of master teachers to learn the secrets of self-discovery and the ability to create miraculous change in his life and in the lives of others. Bill now shares those secrets with his students in his renowned, Secrets of the Masters Series. Join Robert Manni, author of The Guys' Guy's Guide To Love as we discuss life, love and the pursuit of happiness. Subscribe to Guy's Guy Radio on YouTube, iTunes and wherever you get your podcasts! Buy The Guys' Guy's Guide to Love now!

Bill McKenna is the Author of The Only Lesson and the founder of the Cognomovement Systems. During his own life-changing spiritual awakening, Bill studied with a number of master teachers to learn the secrets of self-discovery and the ability to create miraculous change in his life and in the lives of others. Bill now shares those secrets with his students in his renowned, Secrets of the Masters Series. Join Robert Manni, author of The Guys' Guy's Guide To Love as we discuss life, love and the pursuit of happiness. Subscribe to Guy's Guy Radio on YouTube, iTunes and wherever you get your podcasts! Buy The Guys' Guy's Guide to Love now!

In this episode, we have the immense privilege of welcoming Muriel Fox, a trailblazing feminist activist and accomplished PR executive. With her unparalleled intellect and unwavering passion, Fox illuminates the pivotal role of PR in propelling the women's movement forward. From challenging societal norms to advocating fervently for gender equality, Fox's journey serves as an inspirational beacon for PR professionals and activists alike. Muriel shares highlights from her upcoming book, The Women's Revolution: How We Changed Your Life.

Welcome to the PR Masters Podcast, your go-to source for insights and stories from the forefront of the public relations industry. I'm your host, Art Stevens, managing partner of The Stevens Group, and in today's episode, we're honored to host Phil Nardone, the driving force behind PAN Communications.Nardone shares his journey into public relations and how he built a successful agency with a focus on shared values, exceptional work ethic, and work-life balance. He discusses the importance of entrepreneurship, diversity, equity, and inclusion in the industry. Nardone also talks about the evolving role of the CEO, the future of PR agencies, and the significance of leading by example.

Miguel is now 36 years of age, and remains very much in the discussions at the slams as a top 75 doubles player. The former Texas Longhorn talks about his long career as a doubles specialist, what made that decision for him, and how he views the long history of Mexican tennis. We also get in to some of the ATP Player Council politics, namely how doubles gets more eyes (and money), where the ATP is on a domestic abuse policy, and whether Latin America will be getting a Masters Series event. More next week! Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the first two books I devoured and then recommended to people who bought my course was by Old Master Joe Sugarman, who passed away two years ago. The book was called “Advertising Secrets of the Written Word.” Just about everything in that book is valid today, and Sugarman writes like a friendly human being, not an imposing overlord of advertising. It's a very easy book to read, but it is chock-full of detailed, high-powered value. Today, as we continue our streak of Old Masters Series episodes, we're going to talk about the book and talk about Joe. The good news is, the whole book is available for less than half of what I paid for it in 1999. And I marvel at how much good stuff he was able to get in there. We're going to cover some of his most important points today. Resources: (same book, new title, better price): The Adweek Copywriting Book, by Joe Sugarman: https://www.amazon.com/dp/0470051248 My new book, The Persuasion Story Code: http://shorturl.at/pzAEQDownload.

Welcome to the PR Masters Podcast, your go-to source for insights and stories from the forefront of the public relations industry. I'm your host, Art Stevens, managing partner of The Stevens Group, and in today's episode, we're honored to host Rick French, the driving force behind French/West/Vaughn, an agency that's become a beacon of success and innovation in the PR world. Rick's journey from launching a dynamic agency to shaping it into a home for blue-chip clients and a nurturing environment for its team members is nothing less than inspiring.

You can have the greatest product, the greatest headline, the greatest targeting, the greatest offer, and the greatest price. But you know what's going to torpedo your entire promotion in a New York minute? It's: if your prospect doesn't believe you. We covered one aspect of believability last week, but we have some fresh tips today. Because believability is the pass/fail test every ad must pass in order to work. Period. But that's not the end of the story. In today's Old Masters Series episode, we draw on the considerable wisdom of the great John Caples, and a new book I just found out about. Unlike the classic Caples work Tested Advertising Methods, this book is readily available on Amazon for the low, low price of $8.86. And the Kindle is even less. It's called Making Ads Pay, and it's worth far more than the asking price. In this book Caples has a whole chapter on making ads believable. We're going to talk more about that today. Making Ads Pay, by John Caples: https://www.amazon.com/dp/048648601X Download.

You can have the greatest product, the greatest headline, the greatest targeting, the greatest offer, and the greatest price. But you know what's going to torpedo your entire promotion in a New York minute? It's: if your prospect doesn't believe you. Believability is the pass/fail test every ad must pass in order to work. Period. But that's not the end of the story. In today's Old Masters Series episode, we draw on the considerable wisdom of the great John Caples, and a new book recommended on twitter/x by a current copywriting master and friend of the show, Doug D'Anna. Unlike the classic Caples work Tested Advertising Methods, this book is readily available on Amazon for the low, low price of $8.86. And the Kindle is even less. It's called Making Ads Pay, and it's worth far more than the asking price. In this book Caples has a whole chapter on making ads believable. We're going to talk about that today. Making Ads Pay, by John Caples: https://www.amazon.com/dp/048648601X Download.

Have you ever written a really good sales page or video sales letter script, and you're sure you've done everything right, but it's still not converting the way you know it should? Sometimes it all boils down to that final push. More than a call to action, the final push is a collection of simple but crucial elements to help your prospect get across the finish line. These tips were discovered from rigorous testing and study by an old Master, Clyde Bedell. We're going to share some of his best ones on today's show. So, we've done a couple of different Old Masters series episodes before on Clyde Bedell. To refresh your memory, besides being a highly successful advertiser, he was a prominent teacher. For example, he built a national sales training program for Ford Motor Company in the 1930s. When he was teaching copywriting at Northwestern University, he couldn't find a suitable textbook, so he wrote one. That turned into “How To Write Advertising That Sells.” It was first published in 1940—13 years before I was born. The book is 8-1/2 by 11 and a massive 539 pages. It's pretty hard to find a copy these days, but I found one copy on Amazon for $736. Lucky for me, I got my copy years ago when it was easier to get and not quite as expensive. Today we look at Chapter 8, which he simply called “Try For Action.” It's chock-full of tips on how to get your prospect across the finish line to click the buy button. Download.

Bill McKenna is the Author of The Only Lesson and the founder of the Cognomovement Systems. During his own life-changing spiritual awakening, Bill studied with a number of master teachers to learn the secrets of self-discovery and the ability to create miraculous change in his life and in the lives of others. Bill now shares those secrets with his students in his renowned, Secrets of the Masters Series. Join Robert Manni, author of The Guys' Guy's Guide To Love as we discuss life, love and the pursuit of happiness. Subscribe to Guy's Guy Radio on YouTube, iTunes and wherever you get your podcasts! Buy The Guys' Guy's Guide to Love now!

Bill McKenna is the Author of The Only Lesson and the founder of the Cognomovement Systems. During his own life-changing spiritual awakening, Bill studied with a number of master teachers to learn the secrets of self-discovery and the ability to create miraculous change in his life and in the lives of others. Bill now shares those secrets with his students in his renowned, Secrets of the Masters Series. Join Robert Manni, author of The Guys' Guy's Guide To Love as we discuss life, love and the pursuit of happiness. Subscribe to Guy's Guy Radio on YouTube, iTunes and wherever you get your podcasts! Buy The Guys' Guy's Guide to Love now!

This episode is a sneak peek from Dr Nader's newly launched second Season of Masters Series entitled Consciousness a New Paradigm. In his groundbreaking course Dr. Nader reviews both the philosophy and the science of Consciousness and presents different points of view, highlighting the most compelling theories and understanding about Consciousness. Dr. Nader presents Consciousness not merely as a topic of discussion but as a fundamental reality interlinking intricate theories with accessible insights, and practices, entertaining, educating and inviting viewers to ponder, explore, and experience the profundity of Consciousness and its practical benefits. This series is featured on Dr. Nader's website: www.drtonynader.com Dr Tony Nader | Instagram instagram.com/drtonynader Dr Tony Nader | Twitter twitter.com/drtonynader Dr Tony Nader | YouTube youtube.com/DrTonyNader

Once again we enter the World Martial Arts Council Arena! Let's dive into the short lived WMAC Masters line from Bandai! We also talk about LEGO, The New Batman The Animated Series figures from McFarlane, Turtles of Grayskull, plus Grapplers and Gimmicks! Check it out now! @TBToycast @Fullyposeable Teepublic.com/user/tb-toycast --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-tb-toycast/message

Welcome to our Ninety-Sixth episode!Our podcast is dedicated to our favourite tabletop game, Dice Masters.Pour your favourite beverage, pull up a comfy chair 'cuz we are ready to roll.In this weeks episode, we go through female characters in Dice Masters with the ladies from the Birds of Prey.Female Characters in Dice Masters Series: Oracle and BatgirlDarren's BlogOther Events/Tournaments:- Weekly Dice Arena happens every Tuesday at 9pm Eastern, check out #weekly-dice-arena in the DM Discord and type .format for themeNeed a dice bag? Contact Jocelyn and/or visit JoceStitch Etsy storeUntil next time, on a Double Double ‘n Dice!-------Contact us: tripledpodcast@dm-north.comCheck us out on www.dm-north.comSupport us at ko-fi.com/dmnorthtvJoin the dmNorthTV Discord-------The following music was used for this media project:Music: Lobby Time by Kevin MacLeodFree download: https://filmmusic.io/song/3986-lobby-timeLicense (CC BY 4.0): https://filmmusic.io/standard-licenseArtist website: https://incompetech.comMusic: Take Control (instrumental) by Sascha EndeFree download: https://filmmusic.io/song/382-take-control-instrumentalLicensed under CC BY 4.0: https://filmmusic.io/standard-license

Welcome to our Ninety-First episode!Our podcast is dedicated to our favourite tabletop game, Dice Masters.Pour your favourite beverage, pull up a comfy chair 'cuz we are ready to roll.In this weeks episode, Jocelyn is on vacation and Kim has a special guest host! We go through a female character in dice masters and go over Kim's F4 team and how it did in the DM United XL tournament. Dani's YouTube - hit that subscribe button!Other Events/Tournaments:- BWX Fest 6 is happening Sat. Aug 26th, details here- Weekly Dice Arena happens every Tuesday at 9pm Eastern, check out #weekly-dice-arena in the DM Discord and type .format for themeNeed a dice bag? Contact Jocelyn and/or visit JoceStitch Etsy storeUntil next time, on a Double Double ‘n Dice!-------Contact us: tripledpodcast@dm-north.comCheck us out on www.dm-north.comSupport us at ko-fi.com/dmnorthtvJoin the dmNorthTV Discord-------The following music was used for this media project:Music: Lobby Time by Kevin MacLeodFree download: https://filmmusic.io/song/3986-lobby-timeLicense (CC BY 4.0): https://filmmusic.io/standard-licenseArtist website: https://incompetech.comMusic: Witch Hunt by Kevin MacLeodFree download: https://filmmusic.io/song/4635-witch-huntLicense (CC BY 4.0): https://filmmusic.io/standard-license

On December 1, 1975, a giant in direct mail died. That was Ed Mayer, who had written a definitive book on the subject 25 years earlier, called “How To Make More Money With Your Direct Mail.” Mayer was a man of many hats—a practitioner, an industry executive, and a teacher. In his obituary, the New York Times reported that Mayer had taught more than 20,000 college students and business executives the hands-on secrets of direct mail. Now you might reasonably assume the following: That was then and this is now. So much has changed. Today, we found out. To prepare for the show, I combed through the book and found 10 great tips that apply whether you were doing direct mail in the 1950s or online marketing today. In some cases, I updated the tips. But more often than not, what worked then works almost exactly the same today. I selected these 10 tips based on this simple idea: Just leaving out ONE of these could crater your sales—or vastly reduce them, at the very least. So even if you tell yourself you know these… ask yourself, are you doing the updated version of every one of these? Because if you're not, you're probably leaving money on the table. Let's take that money off the table and put it back in your pocket. The tips we covered spanned the whole of direct marketing. Mayer knew it all: copywriting, offer creation, fulfillment, list selection and list management. He was truly an industry expert. Our topics included: the one thing that stops sales from happening, more than anything else… the one thing every piece of copy needs to do… why research makes the difference between success and failure in direct marketing… the kinds of words you should never use in your copy… when it's a good idea to use the same copy over and over again… and much more. The book is called How To Make More Money With Your Direct Mail, by Ed Mayer. It's out of print and extremely hard to find. Not on Amazon. A couple on eBay. Download.

In this Episode of The Bourbon Life Podcast, Mark is flying solo (as Matt recuperates from a cycling injury) as he spends some time hanging out with his new friends, Siddharth Sawkar and Adam Edmonsond, who are both brand new Masters of Scotch, kicking off a new series of Episodes called The Masters Series which will focus on the educational programs and certifications provided by The Council of Whiskey Masters. Mark talks with Siddharth and Adam about their respective backgrounds and what led each of them to pursue their Master of Scotch certification; how they each prepared for the Master of Scotch certification exam; and what lies ahead for each of them (and Mark) as they look forward to the Level 4 Master of Whisky certification process in Scotland next year. They also each enjoy several different whiskies, including a few Scotches, during the show. You can learn more about the educational programs and certifications available from The Council of Whisky Masters at www.whiskymasters.org. This Episode of The Bourbon Life Podcast is sponsored by Liquor Barn, The Stave Restaurant, Three Chord Bourbon, and District 7 Social. Check out all of our amazing sponsors online at: www.liquorbarn.com  www.thestavekentucky.com  www.threechordbourbon.com

The question is: How do you bring your prospect right there when they are reading words you have written, maybe thousands of miles away? The answer was revealed 99 years ago, but it's not widely talked about in copywriting. Until today. In this special episode of our Old Masters Series, we look at a book by George Hotchkiss published in 1924. He has some ideas about using techniques novelists and hypnotists use. But using them in your copy, to bring your offer to life. To get your prospect to see and experience the best of what you have to offer. All through the words you choose. The book is simply called Advertising Copy. To the best of my recollection, superstar copywriter David Deutsch told me about this book many years ago. So thanks, DD! Now the author, George Hotchkiss, was both a successful copywriter and a major educator in copywriting. He started out as a newspaperman, and then went on to become a copywriter for the George Batten Company, which later became the giant ad agency BBDO. Also, he joined the faculty at New York University in 1908 and went on to start NYU's Department of Advertising and Marketing. And stayed with them for decades. Guy knows how to write copy and how to teach. On this podcast, we talked about something else from the book Advertising Copy in a show three years ago. The topic at that time was Reason-Why Copy. But what we're going to talk about today appeals to a different part of the prospect's brain, and in many ways may be more important. On the show, we talk about six great techniques to amp up your copy. For now, though, let's look at the power of what we're about to explore. Let's say you accidentally cut your finger with a knife, and you're looking for some sympathy. You could say, “I injured a part of my hand in an accident.” Not very powerful. Or, you could say, “I cut my finger with a knife by mistake.” OK, that might work better. But let's take it to the next level. How about: “I was cutting up some onions for soup I was making. The knife slipped and wouldn't you know it, I cut my index finger. It hurt like hell. Felt like an electric shock that came out of nowhere. I howled, and then, suddenly, blood was spurting all over the place. I had to wash it and put some ointment on it, and wrap it up tight with a gauze bandage until the bleeding stopped.” There you go. Now you've got a much better shot at getting some sympathy. Why? Because you brought your senses and emotions into the description. And, along the way, your listener's senses and emotions, too. That was a gory example, so let's turn to something a little more pleasant. Your sweetheart buys you some fine Swiss chocolates for Valentine's Day. What do you say to your friends, to make them jealous? You could say, “Dylan bought me some chocolates for Valentines.” OK. That's nice, but it's a little vague, right? To make your statement more evocative, you might say, “Dylan got me some Lindt dark chocolate truffles for Valentines.” Better. But how about, “I was so happy with what Dylan got me for Valentines. Lindt dark chocolate truffles. They are so smooth and creamy, and I get a jolt of pleasure each time I eat one.” Again, the description of emotion -- happy -- and sensory experience -- smooth, creamy -- makes it all seem so much more real. And sometimes you want to take your prospect right into the experience of your offer. That's what we'll talk about today. Everything we've just looked at and cover today is based on an important rule: Demonstration is the most powerful form of selling. We're going to talk about how to demonstrate, in your copy, the specific things that make people more likely to buy. For this kind of verbal demonstration, Hotchkiss uses three different terms at different points in the chapter we're taking this from. Those terms are mostly interchangeable, and they are: “Descriptive Copy, Human-Interest Copy, and Direct Sense Description. The best copywriters all use these techniques at key points in their copy. Some of them do it on purpose, knowing how and why they're doing it. But I suspect most of them just do this by instinct, because they know intuitively that these techniques work. One top copywriter, my good friend John Carlton, is very deliberate and explicit about this. His copy is filled with examples worth studying. And in his teaching, he talks about power words. A lot of them, especially the strong verbs he suggests, are very evocative of specific images, feelings and emotions. So today, we look at what descriptive copy is, why it matters, when it works and when it doesn't, and how to use it. Download.

Today we return to Old Masters Series with a guy I'm going to call The Godfather of Creativity, Alex Osborn. He's best known for inventing brainstorming, which was first used at his advertising agency BBDO (the O was for Osborn). But he has done a lot more than that. For example, in 1954 he co-founded the Creative Education Foundation. And he's written a number of books. The best-known one was the bestseller Your Creative Power. However, a lesser-known book, Wake Up Your Mind: 101 Ways To Develop Your Creativeness, is what we're going to use today to get into some really interesting, practical ideas about creativity and writing copy. First, we went over over a few things about creativity as we define it. First of all, creativity is not coming up with harebrained ideas like lizards that play golf to sell life insurance. Not in the way we're talking about today. Creativity is finding better ways to get a prospect excited about and committed to buying what you are selling. No lizards required or desired. Second, in his book, Osborn says something dear to my heart: Schools teach the wrong things for creativity. This was back in the day; this book was published in 1952. I don't know what schools teach these days, but, if the main purpose of school is to teach kids to score high on standardized tests so they can get into a platinum-level college, that works against developing creative abilities. Someone named Burdette Ross Buckingham wrote a book in 1926 called “Research for Teachers,” and Osborn says ever since that book came out “educators have increasingly leaned on statistics. This has led to accumulation of facts, and deprecation of the generation of ideas.” He goes on, “Creativity necessarily lacks exactness.” One of the guiding questions of schools is, “Can it be tested?”, and Osborn says this question gets in the way of schools developing creativity skills. That is, since creativity is not exact, so you can't test or measure it. Now science, technology, engineering and math are survival skills in the jobs economy these days, but remember that the people who built the companies that hire all those people, had far greater imaginations than most of their employees. That is, they have much better practical creativity skills, among other things, than your average bear. Something to think about. The third thing that's really important before we got into these seven steps of creativity: In real life creativity may not work this way exactly, and Osborn says so in his book. Sometimes you take these steps out of order. Sometimes you don't take all of them. He writes: “The more I study and practice creativity, the surer I feel that its process is necessarily a stop-and-go, a catch-as-catch can, a ring-around-the-rosie; and the more I doubt whether it can ever be ‘exact' enough to rate as scientific.” Osborn says, “The most we can honestly say is that it usually includes some or all of these phases.” I would have to agree. There's no set formula for creativity, but knowing these seven steps will put you in a better place to come up with profitable creative ideas than not knowing them will. Osborn had an unusual comment about the importances of mental and emotional effort in creativity. He says “Writers recognize as ‘rhythms of creativity,' the ups and downs of their power to produce. Since each person's talent is the same from day to day, those cycles must be solely cycles of energy—a fact which helps prove how dependent upon our drive creativity can be.” We then proceeded to go through Osborn's Seven Steps, and added a tip about reading books a special way to increase your creativity. A good show, well worth taking in. Link to the out-of-print 1952 book this podcast is based on: Wake Up Your Mind-100 Ways To Develop Creativeness, by Alex Osborn https://www.amazon.com/Wake-Your-Mind-Develop-Creativeness/dp/B0000CI7JO Download.

We've got a very special episode today in our Old Masters series—featuring some wisdom from David Ogilvy. He was legendary in advertising during the Mad Men days. Kenneth Roman wrote a book about Ogilvy called “The King of Madison Avenue.” I believe his book “Ogilvy on Advertising” was the only book on the subject to reach widespread bestseller status, far outside the reaches of the industry. Over 100,000 copies sold. For a business book, that's like over 1 million sold for a novel or general-interest book. Ogilvy was more of a team leader and team builder than a solo operator. More like a Joe Schriefer or a James Patterson—Patterson was an executive for J. Walter Thompson before he became a best-selling novelist—Ogilvy was more like those guys than like a Gene Schwartz or a Gary Halbert. But don't get me wrong. Ogilvy was also a terrific copywriter. He started out in direct response and understood the principles of that kind of copywriting inside out. I found something the other day, paging through Ogilvy's autobiography, that's a perfect fit for this podcast. Ogilvy had 11 rules for copywriting. Four of them are more focused on big ad agencies, but seven of them are great for us, and that's what we'll cover today. So what talked about today comes from is “David Ogilvy: An Autobiography.” This guy had quite an adventurous life, and after he retired he moved to live in a chateau in France. Here on the cover of the book you can see him staring menacingly at you, smoking a cigar. There are swans in the background. Ogilvy had this thing about trumpeter swans, which have the largest wingspan of any swan known to man. I don't know if those are trumpeter swans on the cover, but there's a really good chance they are. Ogilvy was an eccentric man with wide-ranging interests and an adventurous spirit. But when it came to copy, he was straightforward, and serious. And he was focused on getting results, even when he was writing consumer advertising with no response mechanisms. The rules we covered today come from his years of hard work, both writing copy himself and leading other copywriters. We talked about Ogilvy's stance on studying advertising throughout your career, how much difference in response you can get when you improve the copy in an ad, whether a Big Idea matters or not, and a lot more. A link to get the book “David Ogilvy, An Autobiography”: https://www.amazon.com/David-Ogilvy-Autobiography-Trailblazers/dp/0471180025 Download.

Today we returned to the Old Masters Series, but with a twist. We used some secrets from one Old Master to look at the famous work of another. This all came about last week, when I was going over the chapter on Intensification in Breakthrough Advertising with a client. Breakthrough Advertising, of course, is Gene Schwartz's masterwork on copywriting. Part 2 of the book is seven chapters on “the basic techniques of breakthrough advertising.” And the first of those seven sets of techniques is what Gene Schwartz calls “Intensification.” Basically, how to get your hands on your prospect's feeling of desire, and push it through the roof. I was struggling with how to put this on a podcast. And then I had an idea: Why not take John Caples's famous ad, “They Laughed When I Sat Down At The Piano… ” and see how Caples used the intensification techniques. You might not be surprised that, even though the ad was written nearly 40 years before the book was, Caples knew what he was doing and used a bunch of the techniques. So, as we get started, you should know there are actually 10 Intensification steps in this chapter. Plus three other tricks. Again, this is all in one of 14 chapters of the book. We only covered five of the 10 Intensification steps today. First, because we did not have time for all 10. Second, I wanted to leave out five so you'll be encouraged to get your own copy of Breakthrough Advertising from Brian Kurtz. We'll give you a link in the show notes. Really, it's one of the best copywriting books ever written. As you have already gotten a glimpse of there is so much in each chapter that you can spend years, and make a fortune, learning what's in the whole book. Now, as to Caples. Gene Schwartz actually mentions this ad as a great example of one of the intensification steps, and we'll cover that step. But it turns out Caples included more of than one Instensification step. It's interesting to look at this ad, one of the most famous in history, because of the unusual way Caples uses the steps. He skips around from the normal order you would put them in. You'll see what I mean in the full podcast. Here are the five Intensification steps we covered: 1. Present the product. 2. Put the claims in action. 3. Bring in the reader. 4. Bring in an audience. 5. Make a damaging admission. And a link to get Breakthrough Advertising: https://breakthroughadvertisingbook.com/ Download.