Podcasts about dotti media

EVERYTHING YOU NEED TO KNOW ABOUT FACEBOOK ADS Facebook Ads is an area that continues to change. Once we think we’ve got it down pat, there’s updates and new trends. Agr, it’s a total headache. I know it can be overwhelming trying to keep up to date BUT (there’s a big but), Facebook Advertising can be relatively cheap and a really effective way for small business owners to get their brand in front of the RIGHT people. Today, I’ve sourced an absolute expert in the field to give us the down low on all things Facebook Advertising.   THIS WEEK’S PODCAST Angela Ponsford is the co-founder of Dotti Media. Dotti Media helps businesses build and grow their online presence using social media, marketing strategy and publicity. Angela is a qualified Facebook Ads consultant who’s trained with one of the best in the industry, as well as a forensic scientist who loves nerding out over data. Angela is a Certified Social Media Manager from Andrea Vahl & Phyllis Khare’s Social Media Manager School and a graduate of Claire Pelletreau’s Facebook Ads Incubator Program. So in a nutshell, Angela is a Facebook Ads EXPERT and she’s got so much knowledge to share with us today. Angela and the team at Dotti Media are long time friends of MWH and it’s my pleasure to welcome Angela BACK onto the virtual couch.   WHAT YOU WILL LEARN The latest Facebook Advertising news HOW to use Facebook Remarketing WHEN you should boost a post on Facebook HOW to set a realistic Facebook Advertising budget   FREE WEBINAR! Join us for the Facebook Fiesta in February! You've asked and I've heard your frustrations ladies! So I've partnered up with Australia's best authority on Facebook Advertising, Dotti Media, to give you 3 X the learning this February! Along with this podcast we’re hosting: A Facebook Live mini masterclass in the Biz Club A FREE Facebook Ad strategies webinar on 23rd February, 8pm AEST Through this online event, you'll be able to join myself and Angela Ponsford, FB Ads guru, as she shares the latest Facebook ad strategies to help you grow your business. She’ll be giving the low down on what makes an ad supremely clickable to what kind of metrics you need to keep an eye on in the Ads Manager. More than anything, Angela is on a mission to help you stop wasting your time and money on Facebook Ads. REGISTER HERE   CONNECT WITH ANGELA Web: http://dottimedia.com/ Facebook: https://www.facebook.com/DottiMedia/ Instagram: https://www.instagram.com/DottiMedia/ Thank you Angela for being such a fab returning guest! HOOKED ON MWH? CONNECT WITH ME HERE: Web: https://tracyharris.wpengine.com/ Facebook: https://www.facebook.com/Mumswithhustle/ Instagram: www.instagram.com/mumswithhustle Twitter: https://twitter.com/MumsWithHustle Biz Club: https://www.facebook.com/groups/mumswithhustle/ P.S. Love MWH Podcasts? Review me on iTunes! 

Note: we've now started adding full transcripts to our podcasts. Scroll down to find todays one. Three Types of Ads to Consider When Creating Facebook Advertising Today we are talking about Facebook advertising. If you are all about organic, we also have a podcast about organic Facebook reach coming up. Facebook has been putting more emphasis on advertising, and I know it something that many of you grapple with. A nice thing about Facebook advertising is that you don’t have to invest a lot, and it can have immediate results. I have done some Facebook advertising, especially when I have a product to launch. But since I’m not an expert, I brought in one of our Facebook advertising subject matter experts. Angela Ponsford from Dotti Media. Today Angela is going to share some tips on how to create our first Facebook ad. Listen to this episode above here on the show notes or check it out over on iTunes here. In Today’s Episode How to Create Your Facebook Advertising - 3 Types of Ads to Consider Boosted posts Facebook tracks everything that you do It uses the information to build a database of your interests and likes It also measures what you do off of Facebook, like clicking on links or spending time on a website As a marketer, you have that information available to you Facebook determines objectives for each type of post The objective of a boosted post is to get engagement on that post within the Facebook platform, someone liking, commenting, or sharing that post If you want to get people to a blog post on your website a boosted post is not the best way to do that At Dotti Media, we used a boosted post to get feedback from our Facebook fan page because we wanted engagement on that Facebook post Before you click on the boosted post button, be sure of what action you want to take Clicks to website ads From Facebook’s perspective, these are designed to get people to click out to your website They will show the ad to people who have historically clicked out to other websites To set up a clicks to website ad Click the link in your status update Paste the URL of your website post in the status update box Then go to the Facebook Ads Manager or Power Editor to set up the Clicks to Website Ad Website conversion ads The difference between a clicks to website ad and a website conversion ad is that with the website conversion ad, you want a user to take an action on your website There is a bit more to set these up because you need to install the tracking pixel - a piece of code on your website that allows Facebook to track visitors on your website This is a powerful Facebook ad, and it can give you powerful insight into your audience Full Transcript Expand to view full transcript Compress to smaller transcript view Darren: Hi there, it’s Darren from ProBlogger here. Welcome to Episode 129 of the ProBlogger Podcast. Today, we’re going to talk about Facebook Advertising. I know some of you are probably about to hit the stop button because you’re not interested in Facebook in terms of advertising because you're all about organic, that’s great, that’s totally fine. We’ve actually got an episode on organic Facebook reach coming up soon. But as most bloggers are aware, Facebook has been putting more and more emphasis into advertising as a way to reach your followers. So, it is something that I know many of you are grappling with. One of the great things about Facebook advertising is that it isn’t something you need to invest a whole heap of money into. It can be something that you can get into for just a few dollars and it can have immediate results on your side. I don’t do a lot of Facebook advertising, but we over the last year have put more emphasis into it particularly when we’ve been launching products or when I have a key blog post that I ne...

In this episode you will meet Angela Ponsford, one half of Dotti Media, as we delve into specific ways you can grow your Instagram following and the reasons why you might want to. Angela covers a lot of ground with us – the best things you can do to grow your audience, as well as the traps to avoid. She goes into hashtags, how to connect with influencers, and even sets a challenge for us to see the difference these tips can make.

In this episode Angela Ponsford, from Dotti Media talks about Instagram, sharing her top tips on how you can go from Instagram zero to hero – making Instagram work for your business.

Instagram for tourism, getting tactical Angela Ponsford and Miranda Ivey make up the business Dotti Media based in Northern NSW Australia. The girls from Dotti Media help small businesses and entrepreneurs make the most of their social media platforms. They have just released an online course called Get Insta Savvy and this is all about Instagram. Today on Tourism Tweetup the Podcast we chat to Angela about Instagram and some of the tactics needed for success on this platform from a business perspective. We start of chatting about Visual Marketing and why Instagram has been so popular. We then chat about what we need to get our head around when using Instagram for business rather than using Instagram for personal use. Angela talks about posting images that convey what your business is and allowing people to get to know you - that posting what you had for lunch isn't really that interesting when people don't know you and when they don't have a relationship with you. We talk about the demographics of Instagram which is slightly female skewed (6 minute mark) and then the type of content that works on Instagram (6.30 mark). Having a face or a person in the photo works Adding text over photos/images works Snackable content Travel inspiration From the 9.30 minute mark we talk about common mistakes of Instagram users Having your account set to private Not having a bio (you have up to 150 characters) Not using hashtags Not having a comment or description Make sure your clickable website link is mobile friendly [Tweet "If you are not using hashtags the only people seeing your posts are the people already following you"] [Tweet "Hashtags are an integral part of Instagram marketing says @dottimedia"] From the 14.30 minute mark we talk tips for growing your Instagram followers - listen for the details! Have a good bio Post more often Considering post timing (see http://iconosquare.com) Follow more accounts Leave comments on others accounts Use hashtags Remember its about being social https://instagram.com/muradosmann/ https://instagram.com/viawesome We talk about user generated content - see my blog post about user generated content https://instagram.com/dottimedia/ https://twitter.com/dottimedia https://getonlinesavvy.com The post Instagram for tourism, getting tactical: Ep #31 appeared first on Holly G.