Podcast appearances and mentions of claire pelletreau

On today's episode of the podcast I'm talking with Ashley Rose of Systems Over Stress about her report, taking out loans, and how she came out on top after difficult times impacted her business. Consider this episode a sequel to Ashley's episode of The Get Paid Podca$t with Claire Pelletreau, which you can listen to here. Check out that episode to hear more about Ashley's recently difficult time and what led her to where she is now. A look at Ashley's Business Started her business in 2020 after leaving her job pre-COVID to do in-person events Decided to launch a course “Be Your Own COO” in April 2020, made $2,500 Divorced in 2023 Took out a $43,000 Stripe loan, decided to still keep business rolling Sells templates and group coaching offers Year-to-Year 2021: $137,000 2022: $166,000 2023: $268,000 → selling a lot of high ticket and had a lot of high bills 2024: $257,000 (goal was $350,000) Profit & Loss 2025 YTD through beginning of June 2025 Revenue Group Program: $202,000 Templates: $25,000 VIP Days + Consulting: $6,400 Live Workshops: $4,200 Expenses Payroll: $22,000 Distribution: $41,000 Contractors: $30,000 Affiliate payouts: $3,700 Education & Training: $11,000 (includes an $8k mastermind) Legal and Professional: $1,400 Office supplies/software: $3,700 Other/Misc.: $10,000 Total: $83,000 Get in Touch with Our Guest Ashley Rose, owner of Systems over StressLearn more about Ashley at systemsoverstress.coSubscribe to the Systems Over Stress YouTube Channel @systemsoverstress Interested in sharing your numbers on the Unf*ck Your Biz podcast? Email marketing@notavglaw.com

On today's episode of the podcast I'm talking with Ashley Rose of Systems Over Stress about her report, taking out loans, and how she came out on top after difficult times impacted her business. Consider this episode a sequel to Ashley's episode of The Get Paid Podca$t with Claire Pelletreau, which you can listen to here. Check out that episode to hear more about Ashley's recently difficult time and what led her to where she is now. A look at Ashley's Business Started her business in 2020 after leaving her job pre-COVID to do in-person events Decided to launch a course “Be Your Own COO” in April 2020, made $2,500 Divorced in 2023 Took out a $43,000 Stripe loan, decided to still keep business rolling Year-to-Year 2021 - $137,0002022 - $166,0002023 - $268,000 → selling a lot of high ticket and had a lot of high bills2024 - $257,000 (goal was $350,000) Profit & Loss 2025 YTD through beginning of June 2025 Revenue Group Program: $202,000Templates: $25,000VIP Days + Consulting: $6,400Live Workshops: $4,200 Expenses Payroll: $22,000Distribution: $41,000Contractors: $30,000Affiliate payouts: $3,700Education & Training: $11,000 (includes an $8k mastermind)Legal and Professional: $1,400Office supplies/software: $3,700Other/Misc.: $10,000 Total: $83,000 Get in Touch with Our GuestAshley Rose, owner of Systems over StressLearn more about Ashley at Get Jodi's book, Write. Publish. Market. at https://www.jodibrandoneditorial.com/book

Christina Lenkowski is a forward-thinking podcast publicist and educator for business owners, speakers, and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people's podcasts. In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business—since then she's dedicated her work to helping other business owners, particularly women, see the same kind of results. She's been a guest on almost 100 podcasts, including Her Empire Builder, Brand Gravity and The Heather Sager Show, and helped her private clients get booked on over 1,000 top-rated shows, including Hello Seven with Rachel Rodgers, Superwomen Wellness, Cubicle to CEO, The Copywriter Club, and Get Paid with Claire Pelletreau, among others. Christina lives in Boise, Idaho, with her husband and daughter. Click here for a fun quiz to see if podcasting is a good fit for you!

Want to be seen by more people? Struggle to grow an audience on social media? What about being in other people's spaces? Earned media is a great way to expand your reach and tap into an already engaged audience. So why not start with podcasting? Pitch podcasts and start being seen (and heard) by an aligned community. If you have a mindset struggle around this or don't know where to start, we have got you. Christina Lenkowski is here to share all her pitching secrets (and she is the expert as she does it for business owners every. single. day! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS

Welcome to the 300th episode of the Female emPOWERED podcast! I never imagined we'd reach this milestone, and I want to use this special moment to honor the women who made this possible.In this heartfelt solo episode, I'm reflecting on the incredible journey from launching the podcast in 2021 to now. But more importantly, I'm celebrating the designers, mentors, team members, clients, business besties, and podcast guests who helped me grow not just a podcast—but a movement for women in wellness who are building profitable, sustainable businesses.Whether you've been a guest, a teammate, a listener, or simply shared this podcast with a friend, this one is for you. It's a celebration of women supporting women, and how collaboration—not competition—is the secret to real growth.

In today's world, sharing your values online can feel risky. Speak up and you might face criticism. Stay silent and you risk feeling out of alignment. As recent events in the online marketing world have shown, navigating that line isn't easy.In this Summer Remix episode from early January, I'm revisiting one of the most loved episodes of the year, one that sparked countless messages from listeners who finally felt ready to start showing up for the causes and people they care about.You'll discover 10 simple, actionable ways to weave your values into your business and marketing, from quick, low-effort ideas to more involved strategies, so you can stand for what matters and strengthen your connection with your audience.Whether you're nervous about “getting it wrong” or just looking for ideas to take a stand with integrity, this episode will give you the clarity and confidence to start.Plus, I'll share a new resource from my friend Tasha Booth, her pop-up community Spark, created for progressive, values-aligned business owners who want a safe, supportive space to process and take action during these turbulent times. You can learn more and join here: Join the Spark Community.It's time to use your business as a force for good, and I'll show you how.Resources:Join SPARK, a progressive movement and community of values-aligned business owners (affiliate link): https://kimkielcopy.krtra.com/r/a/QXaz6hBGOjCx6vo Listen to Claire Pelletreau's podcast and her use of pronouns: https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731 Check out the values statements in the footers of these websites:https://carrieroseman.com/ https://www.simplifysimplify.me/www.kimkiel.com View CoordCrew's Value Statements on their About page:https://coordcrew.com/pages/about See Brittney McBean's values statement on her contact form:https://brittanymcbean.com/contact/ Explore equity and anti-racist resources on my workshop page:https://www.kimkiel.com/equity-workshop Text me a question or comment!

Getting fired hurts.But getting fired for the thing you're actually an expert at is another level of pain.My guest is Claire Pelletreau, conversion expert and host of the Get Paid Podcast. (This is an Oldie But Goodie epsiode!)In this episode, Claire shares the painful moment when she was fired for making a huge mistake in her job. She explains how being fired forced her to focus on the most important aspect of her job: the results. And how it's that focus that propelled her to the tremendous success that came afterwards.Find the transcript of this episode on my site, emancopyco.com/podcast.Links from this episode:Claire Pelletreau's websiteClaire Pelletreau on Instagram: @clairepellsClaire's podcast: The Get Paid PodcastEman's Email RulesIf you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don't forget to tag me! @emancopyco.And if you're interested in working with me, visit emancopyco.com/contactLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman's “What's Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi

How can your business reflect the world you want to create? In this week's episode, I set aside my original plan to share a message that's been too loud to ignore. Let's talk about aligning your business with your values—boldly, intentionally, and authentically. We're covering practical ways to show up for what matters to you, build a meaningful connection with your audience, and attract clients who care about the same things you do.From small, quiet steps to bigger, more visible moves, I'm sharing 10 creative ways to bring your values to life in your business. These tips will help you communicate clearly, stand out in your market, and show up as a force for good in a time when your voice is needed more than ever. Let's get brave, my friend!Topics We Cover in This Episode: A 2-second way to show you're a safe space for marginalized communitiesHow to leverage your marketing to amplify diverse voices (without overthinking it)Real examples of brands using their values to drive loyalty and salesShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to Claire Pelletreau's podcast and her use of pronouns:https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731Check out the values statements in the footers of these websites:https://carrieroseman.com/https://www.simplifysimplify.me/View CoordCrew's Value Statements on their About page:https://coordcrew.com/pages/aboutSee Brittney McBean's values statement on her contact form:https://brittanymcbean.com/contact/Explore equity and anti-racist resources on my workshop page:https://www.kimkiel.com/equity-workshop I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

I've had a hard time figuring out how to talk to you about this. I never want to be a dream killer. Or a bummer. If you're thinking of creating and launching a signature program, I want you to do it. AND I'm gonna talk about one of the hardest parts of that today. Then I'll talk about how to handle this hard part. I promise. In Create Your Program, I help a small group of therapists create their high quality, high touch, niched programs. And then I help them launch those programs so that they can actually start making money. Those programs bring these entrepreneurs significant ongoing incomes. Some folks choose to shrink or close their therapy practices or leave their agency jobs once their programs are established. AND…one really hard part of that whole process is launching the program, especially for the first time. Launching basically means sharing your program with people. Launching involves two really hard things: being more visible and asking for help. You have to be visible when you launch because you need to share your program with people so that they can sign up to work with you. You have to ask for help because you need other people to help you spread the word. Launching isn't the hardest part of the process at all in terms of skills and it's not the most time consuming part either. But emotionally it can be really hard, especially for sensitive souls. We feel vulnerable and exposed when we launch, and we might even worry that we're bugging people. On top of that, most of the people in Create Your Program haven't launched this kind of program before, so these are new muscles they're using. Launching can even give them queasy feelings. And when something is emotionally hard, and makes one feel queasy, one finds a way to avoid it. In Create Your Program, up until now I always walked people all the way up to that launching finish line. Participants got training and structure from me to create their launch plan. I encouraged them to take the brave final steps and even asked people to take some of that action on the final day of our program. And some people did that! I ask participants to share their announcement emails with me, which are the emails they send out to their colleagues and communities. I always received some on the final day of the program, and a bunch more in the following couple of weeks. Lots of people would use the momentum of the program to follow through and continue implementing. But some others would put it off. They'd say they weren't quite ready. They'd say they started reconsidering their niche. They'd say life started getting in the way so they didn't get around to it yet. Or many other valid things. Side note: As a very direct coach, I'll tell you that these are people who really wanted to launch! They were ready enough, and they had already done enough work on their niches. They had indeed done everything they needed to do in order to launch their pilot programs. When I was describing this issue to my former business coach Claire Pelletreau, she said: “You have to walk them all the way over the finish line.” And I knew she was right. Immediately I made a change to Create Your Program. And I'll describe that in a minute. Let's talk about HOW we get ourselves over the finish line to accomplishing hard things in our businesses and lives in general. Well, there's accountability and support. Those help. But you know what else helps? A Hard Ass Deadline. Accountability buddies usually don't cut it for the really hard stuff. They're helpful for getting focused, but not necessarily for getting over the finish line with the very hardest things. Now I've got 2 short examples for you: Taxes and Art. This just came up for me around my taxes. I get intimidated by the process of my taxes every single year. I've been trying to get my documents toghether to give my accountant for a while now. My accountant has a policy that once you turn in all your documents to her, THEN you can schedule an appointment. I called the office and begged them to please give me an appointment first and promised I'd get the docs turned in 2 weeks before that appointment. And they agreed. Phew. Now I have a Hard Ass Deadline. As you're listening to or reading this on or after March 19th, I promise you I've already handed in my documents to my accountant. My partner is a neon artist. They're also a neon sign maker. Most days they make and repair neon signs for people and businesses, or they create the neon aspects of art pieces for other artists. But they make incredible art themself. AND almost all of the art they create happens when they've got a show coming up. Because being part of a show means having a deadline. They sometimes say: “I SHOULD make more art. I WANT to make more art.” They talk to their artist friends about making art. They get inspired thinking about what they'd like to make. But it's the deadline that gets them past all the hard parts and forces them to create wonderful pieces, some of which I won't let them sell because I need to see them in our house every day. Back to how we changed Create Your Program: We've added an 11th week. After meeting weekly for 10 weeks, we amp it up in the final week with more meetings and more support. Here's the Hard Ass Deadline: You have to submit the registration page for your pilot program in order to attend week 11. During week 11, you take steps to launch your program while we are together. You walk over the finish line with me and your cohort in real time. It's called Nausea Week. That's because getting visible and asking for help are really hard to do. And during nausea week, you'll be doing both of those things. It's worth it. When you actually launch your program, you're WAY closer to creating the business you want. And you get to start serving the people you made your program for. I would LOVE to have you join me for Create Your Program. We're enrolling right now and the last day to sign up is March 26th. We're already half full, so please register now. I can't wait to help you walk over the finish line and launch your signature program! Register at https://rebeltherapist.me/create Show notes at https://rebeltherapist.me/podcast/221

Lea had been helping people with self-compassion for years, but when she started using art journaling in her program, it came together in a more powerful way. Now she teaches art journaling in every session of her signature program, Everyday Self-Compassion. Once she integrated this practice into her program, she fell even more in love with her work. She's got a feeling of presence, joy and even goofiness. I deeply resonate with the need to feel like my full self as I do my work. How about you? You're about to hear how she transformed her program over the last several years, why she loves running it, and why she's got fewer therapy sessions in her schedule. Lea Seigen Shinraku is an artist, teacher, licensed therapist and founder of the Center for Creative Self-Compassion. Through her transformative program ~ Everyday Self-Compassion ~ she helps people who struggle with self-judgment connect with their innate creativity and joy, so they can feel more calm, connected, confident and playful in meeting the uncertainty of being alive. Here's some of what we talked about: Working with people who are finally ready to really learn how to do self-compassion An example of how Lea teaches art journaling How Lea designed her program Why including art in her program made her feel more joyful and present Creating a follow up program to Everyday Self-Compassion How she fills her program How she draws people to her work with free offers and events A tip from Annie (via Claire Pelletreau) on tracking your Meta ads Show notes at https://rebeltherapist.me/podcast/220

Tune in for this special episode as Steph chats with her dear friend, Claire Pelletreau, on The Get Paid Podcast.Claire and Steph talk about their experiences with digital courses, group programs, and the merits of running group programs while you're figuring out your big digital course idea.If this resonates with you, head to www.stephcrowder.com/workshop to sign up for the free training, Super Fan Group Programs happening on March 13th!

How do you scale your business in 2024 with guest podcasting? In this episode of the More Than Social Podcast, I speak with Christina Lenkowski, the owner and founder of Publicity by Christina, discussing her innovative ways of helping entrepreneurs through podcasting. We talk about the benefits of guesting on podcasts to reach new audiences, how to choose the right podcast to create maximum impact, the importance of developing messaging and content strategies for podcast interviews, understanding the significance of one's visibility and sustaining long-term relationships with podcast hosts, and why businesses should consider podcasts as a vital part of their marketing strategy.  We also cover the importance of researching before sending podcast pitches and the need to share the podcast episode once it is done as part of creating a relationship with the host and the audience. Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people's podcasts.    In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business. Since then, she's dedicated her work to helping other business owners, particularly women, see the same results.    She's been a guest on over 50 podcasts, including Her Empire Builder, Proffitt Podcast and The Heather Sager Show, and helped her private clients get booked on over 400 top-rated shows, including Hello Seven with Rachel Rodgers, The Online Business Show with Tyler McCall, The Copywriter Club and Get Paid with Claire Pelletreau, among others.  Christina lives with her husband and daughter in Boise, Idaho. Why should you be a guest on podcasts?We cover the benefits of being a podcast guest for personal or business growth. Evolution of Christina's businessWe talk about Christina's decision to specialize in podcasting as her primary focus. What is a realistic expectation for people trying to get featured on podcastsChristina provides insights into what realistic expectations should be for individuals seeking to get featured on podcasts. Should you pay to be on a podcast? We examine the pros and cons of paying for podcast appearances and hear Christina's opinions and beliefs. Is there a certain point people should start trying to get on podcasts Christina sheds light on the ideal timing for individuals to pursue opportunities to appear on podcasts. How she coaches people to be on podcasts How Christina coaches individuals to prepare and perform effectively on podcasts. Reassurance to first-time guests Words of wisdom, Reassurance and encouragement for entrepreneurs looking to start guesting. The biggest tip to get on more podcasts right now The top strategy for increasing chances of being featured on more podcasts immediately. We talk about:  [0:00] Intro [0:56] Why should you be a guest on podcasts [5:40] Evolution of Christina's business [11:34] Why she chose to focus on podcasting [13:35] What is a realistic expectation for people trying to get featured on podcasts [17:22] Should you pay to be on a podcast [20:42] Is there a certain point people should start trying to get on podcasts [24:51] How she coaches people to be on podcasts [27:05] Reassurance to first-time guests [30:39] Biggest tip to get on more podcasts right now [43:38] One piece of advice for an entrepreneur Connect with Christina Website: https://www.publicityxchristina.com/ Instagram: https://www.instagram.com/publicityxchristina/ Facebook: https://www.facebook.com/publicityxchristina LinkedIn: https://www.linkedin.com/in/christinastew/   Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching    

Want to try a new form of content marketing in 2024? What about visibility and guest podcasts?! This is evergreen content you can leverage across all content channels and our Co-Pilot Christina Lenkowski is going to share the ins and outs. Will this be something you try in 2024? This is part of our new campaign - Around the World in 90 days - your ticket to good content marketing!  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller.  This is week three - get ready, it is going to be a wild ride!  If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah. ✨ ⁠⁠GET YOUR TICKET TO GOOD CONTENT MARKETING⁠⁠ ✨ KEY EPISODE TAKEAWAYS

Hey everyone! Welcome back to another episode of The Female Empowered Podcast. I am excited to have Nikkia Shakur with me as my guest today.Nikkia is the founder and CEO of KiaScope PPC. Nikkia and I met in Claire Pelletreau's Get Paid Marketing Mentorship Group. Since knowing Nikkia, she has been a great resource for me when it comes to helping me learn all about ads.So, today we will be talking a lot about how to make the most out of ads for your health and wellness business. I get it, it can be intimidating or you may feel like ads will never work for you at all. However, if you listen to this episode, Nikkia will get into a deep dive of the anatomy of ads and some tangible and actionable takeaways from her!Let's talk about:  Introduction to today's guestHow Nikkia and I metNikkia Shakur: Who she is, what she does, and who she helpsNikkia on audience segmentation on Facebook and Google – How can health and business owners distinguish and target a more specific audience group for their businessNikkia on the key things and her advice to clients who are pulling from a small group of peopleThe benefits of excluding keywords in a Google Ad and how it worksThe anatomy of an adNikkia on tweaking and refining different parts of an ad instead of totally scratching it: Looking into the metricsThings that Nikkia recently observed for ads created for brick-and-mortar businesses that are working and turning leads into paying customersA mistake I see with brick-and-mortar businesses in terms of creating and running their ads on Facebook and Nikkia's take on thisNikkia on emerging trends and changes that she sees online that might affect and help businessesThings that you need to do when making a video ad onlineThings that I learned from running various ads for my businessNikkia's tip for brick and mortar businesses in creating video adsWhere you can find NikkiaConclusionLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Links mentioned in this episode:Nikkia Shakur InstagramInterested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Ever wondered what my journey with entrepreneurship has been over the years?I got to sit down with my friend Claire Pelletreau on her podcast, The Get Paid Podcast, and spill the story about my journey,  what it was like to leave my business and take a job for a year, then come back, and what the numbers looked like through it all. 

You can grow your business by being a podcast guest. Host Michelle Thames and guest Christina Lenkowski discuss how to leverage being a guest on a podcast to drive a new audience to your business. Christina shares how entrepreneurs can track their ROI from going on podcasts to leverage this new marketing outlet. Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people's podcasts. In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business -- since then she's dedicated her work to helping other business owners, particularly women, see the same kind of results. She's been a guest on over 50 podcasts, including Her Empire Builder, Proffitt Podcast and The Heather Sager Show, and helped her private clients get booked on over 350 top-rated shows, including Hello Seven with Rachel Rodgers, The Online Business Show with Tyler McCall, The Copywriter Club and Get Paid with Claire Pelletreau, among others. WATCH INTERVIEW ON YOUTUBE: https://youtu.be/Y72_bCQDODs--Catch up on other podcast episodes on Apple and SpotifyWatch the Social Media Decoded Podcast on YouTubeFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the show

In the last episode of Rebel Therapist Podcast, talked to Claire Pelletreau about switching roles with her husband so that she's no longer the default parent. That change made a REALLY big difference in her business. Because she made that change she's able to take on big projects, and make more money. And that got me thinking about what boundaries help me take on the big stuff that really makes me happy, makes a big impact and sometimes makes my business lots of money. In that exploration I realized that I go through two steps when I'm creating a new boundary: I realize that I need the boundary. I decide I'm going to insist on protecting that boundary. Until I've really made the decision that I'm going to insist on the boundary, it's pretty hopeless. TRYING to hold a boundary before I've fully decided doesn't do it. That's a half-assed boundary. In this episode I walk through a couple of examples of boundaries I've created recently that are helping increase my joy and capacity. Both of these are about finally having my own home office. This episode is NOT about me giving you advice that you need to a quiet home office too…or that you have to do what Claire did and switch roles with your spouse. I don't know what you need or what's possible for you right now. Rather, it's about each of us figuring out what we want and need, and then when we can, claiming those boundaries for ourselves. Show notes at https://rebeltherapist.me/podcast/206

Doc, apply now to watch my free VIP training to learn the three steps you need to take in your business to make your first $100K  and get your clients 100% results. Click here to watch.******************************************************************************Welcome to another episode of The Doctor Coach School™ Podcast.You are in for a treat on today's episode switch-up with Claire Pelletreau.We chat about:

It's really fucking hard to be a mother entrepreneur with young kids, especially if you're the default or primary parent. My guest this week has a robust business and she makes good money. She realized last year that she was afraid to take on big projects in her business because as the primary parent of 2 young kids, she didn't consistently have the capacity she'd need to carry them through. She and her husband decided to switch roles. In this conversation she talks about what's changed since they made that switch. We also talk about how we each navigate the complicated and ever changing terrain of co-parenting and doing life with our spouses. Claire Pelletreau is a Facebook and Instagram ads expert and conversion optimization expert. Her mission is to actually help people see a return on the money they're putting into the Zuckerberg machine without the expensive help of an outside ad consultant. Claire is also the host of The Get Paid Podcast where she asks her guests everything about their businesses, including how much they charge - and how much they earn. Annie was a guest in May of 2022. She's also my coach. Here's some of what we talked about: The conversation with her husband that led to switching roles The resentment Claire used to feel about holding the family to-do list Dealing with the cultural expectations of what a mother is supposed to do How she feels different from most moms she meets The joy of sometimes traveling alone Show notes at https://rebeltherapist.me/podcast/205

Today I'm diving into the pros and cons of working with an ad agency. These are the things you'll want to know before you 1.) Commit to a new agency or 2.) Fire the one you're currently working with.  My hope is that you'll know what you need to know before you find yourself 3 months in and wondering when that ROI is coming.  So let's talk about what to expect to at least break even with your ads and any agency costs.  Listen for these takeaways: ✅ What to expect (and look for) when it comes to working with an ad agency. ✅ Reasons to consider working with an agency and how much time to give them to prove themselves. ✅ What an agency will likely take on for you and what you may still need to handle on your own. ✅ What you should probably never hand over to an ad agency if they're offering to take it on. ✅ What you can potentially plan for when it comes to costs, timelines, and ad results  ✅ Everything you should still understand about ads even if you plan to ultimately delegate it all On that note, we're about to open up limited spots for  Get Paid Marketing where we'll help you set up your ad funnel, closely monitor your ads, and provide tailored guidance on how to optimize your content for maximum customer conversion. Plus, if you're eager to get your ads up and running ASAP, check out our renowned Absolute Fb Ads course and receive a special gift from us!  Mentioned in this episode: Believing in Your Process to Double Your Revenue with Claire Pelletreau  Tony Rulli, Claire's number one recommended ad consultant Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.  Now, it's time to go get yourself paid.

I'm speaking to another one of my amazing clients from the 200K Mastermind this week. Claire Pelletreau is a Facebook and Instagram ads consultant to seven and eight-figure course creators looking to exponentially increase their ROI on advertising.   Claire lets us in on who she was as a business owner before the 200K Mastermind, who she is now, and how she's gotten to where she is today. She's sharing what led to her most recent $180K launch, why selling simple offers you love is so powerful, and her insights on why you want a robust mix of ads and organic marketing in your business.   Get full show notes and more information here: https://staceyboehman.com/224

Ready for some transparency? In this episode of ill communication, I'm pulling back the curtain on an affiliate promotion I did for B-School, Marie Forleo's premium business course. I'm breaking down what worked for me and what didn't work for me in the hopes you can find some insights that you can take with you into your business or your next promotion or launch.Topics covered in this episode include:Why I decided to have a low-key, lazy launchHow I leveraged ads, email marketing, and podcast promotionsThe most successful thing I did in this launchI'm actually pretty proud of my results since I pulled this together in such a short period of time. Tune in to learn more about how it went! Show notes are always available at www.kimkiel.com!Resources Mentioned:Learn more about B-School: www.kimkiel.com/bschoolListen to episode 28: https://www.kimkiel.com/podcast-1/what-is-b-school-is-it-worth-itCheck out Claire Pelletreau's Absolute FB Ads Course: https://clairepells.com/afaUse Buzzsprout for your podcast: https://www.buzzsprout.com/?referrer_id=1999869—-affiliateI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

This week, I'm sharing a podcast that I LOVE and had the pleasure of being a guest on: The Get Paid Podcast with Claire Pelletreau.  Claire has a way of asking all of the questions we want to know but are usually afraid to ask: How much money do you make? What do you spend it on? How did you get here (literally step by step)? If you want to hear my entire journey and get the juicy details of every step, make sure to check out this episode.  

Hey guys! Welcome back to another episode of the Female Empowered podcast. I am stoked today because we have another returning guest on the podcast. We have Claire Pelletreau and we will be talking about the changes in marketing and a major mindset shift she went through in 2022.  The Major Mindset ShiftBack in 2019, paid advertisements were delivering great results for business owners. However, when the pandemic hit and years after that, paid advertisements weren't giving the best results.Claire saw that there was a shift in the marketing strategy. She created a new system to add to what she has been teaching business owners for years. This time, it's all about copy conversion so listen to the podcast to get all the details!Let's talk about:Claire's introduction on what she doesJoining Claire's Get Paid Marketing MastermindClaire's transition in her businessWriting copies and converting cold trafficClaire on talking to her clients about the new marketing strategyClaire on learning how to figure out what she could promise and how to sell it in a clear and simple wayWhat I got out of the Get Paid Marketing MastermindClaire on the shifts that happened to her after joining Stacey Boehman's 200k MastermindClaire's realization about how her marketing been speaking to people who are not her best clientsWho are your best clientsWhen you don't know the impact of your work, it's very difficult to sellDoing a disservice to people when you don't launch your courses or servicesLearning and getting results for your clientsIt doesn't always have to be all about the saleClaire's revenue in 2022 and her revenue goals in 2023Claire on the intricate niches she worked with that are successfulWe hope that you enjoyed this episode and learned a lot from me and Claire. Check out her podcast in the link below!Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Links mentioned in this episode:The Get Paid PodcastThe Get Paid Marketing MastermindThe 200K Mastermind of Stacey BoehmanMake Money As A Life Coach PodcastThanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

We've all made humiliating mistakes, and Claire Pelletreau is not an exemption. This episode is for all you superhumans who can relate to making mistakes. On the show today, Claire is a guest on the Mistakes That Made Me podcast with Eman Ismail, who is an email conversion strategist and copywriter; she helps 6+ figure online business owners and eCommerce brands fire up their conversions, evergreen their sales, and turn fans into Superfans.  Eman has worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from Copyhackers, Belinda Weaver from the Hot Copy Podcast, Interact (the quiz platform), and holds regular copywriting workshops in partnership with Lloyds Business Bank.  This Week on the Get Paid Podcast: Claire transitioning to mentoring/coaching Getting started with The Get Paid Podcast—Why this theme? That one mistake that made Claire The difficult conversation around firing a team member Getting a support system with the family Claire would never have left Is there shame in making more money and talking numbers? Lessons learned! A positive outlook Connect with Eman Ismail: Website Podcast LinkedIn Instagram Email Rules Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

On today's episode of the podcast I'm diving into my January 2023 profit report. In lieu of a December profit report,I did my 2022 year in review. If you missed that, check out my recap with Claire Pelletreau here. These profit reports help me keep on top of my numbers as I prep and review them in order to record the episode. To quickly recap 2022, my big goals for the year were to have income consistency and building Monthly Recurring Revenue. My income stayed in the same few thousand dollar window month- to-month then grew toward the end of the year. The MRR didn't grow as much as I had hoped it would during the year and I need to go back and review this month's because my January 2023 MRR was about $2,000 less than I had expected so either we had a lot more failed payments than I expected or my math was off. Expenses for 2022 were 42.5%, higher than my goal of 30-35% however a lot of this is due to the money spent of starting Drag Tax. This is why I invented the term WTF Happened to My Money Hamster Wheel because the more my income increased the more my spending in the business went up so my take home pay never really went up. This cycle continued in 2023 as I've been spending to launch a new project (more on that later). What used to be a cycle of spending on courses and education became a cycle of spending on new businesses. Big goals for 2023 Consistent $20,000 months is the big focus. At the end of last year we were hitting $15k pretty consistently. I would like to be close in Q2 and hitting it each and every month in Q3 and Q4, but hopefully in March after my new announcement. Get MRR to $20,000 by end of year. Monthly recurring revenue is different than payment plans. A payment plan is when someone will be paying you, let's say $1,000/month for five months instead of $5,000 upfront. MRR is like a subscription, think Netflix or your cell phone bible. Get expenses under 35%. I'm off to a bad start (blame this new project I'm working on) so I'll probably need some 80% profit months to make up the difference. This year I want to do a Profit & Loss breakdown. A P&L can be as detailed as you want so I have income in different sub-categories which are: Low ticket stuff Contract Club ($30) Tax Toolbox ($30) Bookkeeping Blueprint ($30) Legally Launched ($30) Profit Rx (this is really our MRR plus the 1-on-1 stuff) VIP - Our Primary Tier ($100/month) Content-only Tier ($30/month) Book Affiliate income Speaking fees Other - one-off products that are deep in the website, tucked away in funnels So let's break it down… January Income Total revenue: $12,500 (not including 1-on-1 income, that now gets separated. More on that in a minute) Low ticket revenue - $2,790 ($2,200 came from Contract Club, $30 from Legally Launched, $150 from Bookkeeping Blueprint, $360 from Tax Toolbox) MRR - $8,080 (about $6,000 from Profit Rx VIP) Book sales - $70 Affiliate income - $283 Speaking - $500 Other - $800 Expenses: Team $3,000, so almost 25%. Goal is 15%, but most of that was working with new PRx folks My own wages (I don't really count this, that's a different conversation). Monthly tools - $500. Gotta see if I can trim this some. Since growing my team and doing PRx onboarding I've been needing more accounts for my team like multiple Calendly users and Zoom accounts. Payouts to our affiliates - $300 (a lower month since we weren't promoting much) Total Expenses (not including owner salary): $5,400 Owner Profit: $7,000 BUT, I didn't really feel like I made money this month because *drum roll* my big exciting announcement I've been hinting at is that we are going to be reopening my law firm next month. I used to run a firm called Braden Drake Law but as I moved away from one-on-one work and into more education, I decided the law firm would go away. I've been thinking about restarting it for about a year and we've been doing some work leading up to it like launching Drag Tax and one-on-one bookkeeping and I've been thinking of going back to more one-on-one work. To launch the law firm, I've had about $6,000 in expenses so far: Brand Designer: $3,000 Trademark course (we'll be getting into trademarks and I plan to eventually hire an attorney to do this in the firm so I don't have to) : $2,500 Website (Squarespace, etc).: $500 I use the money from my Braden Drake LLC business to pay myself and then use my personal money to invest in the new business expenses. So my business had a good month, but my personal bank account not so much. I'll be talking about the lawfirm more in the coming weeks so stay tuned for that and for an announcement of my lawfirm virtual launch party. On the Drag Tax side of the business, this marketing channel is to speak to its own niche where we send folks both to the law firm and the education site. We've brought our first fabulous drag queen into Profit Rx and I had another promising call this week. Legally speaking I thought Drag Tax might be a DBA (Doing Business As) under the law firm, but what I realized is that a lot of the folks I talk to are a great fit for Profit Rx, it's just a matter of growing trust in online education within the industry. What we're moving towards is BradenDrake.com has my low ticket offers, Profit Rx, my book and my blog and the lawfirm will have one-one-one legal, tax and bookkeeping services. Drag Tax is a separate, industry-focused website that will drive people to BradenDrake.com or the law firm based on what they need. Goals/Projections for February BradenDrake.com Profit Rx MRR: $8,000 Low ticket stuff: $4,000 (including my $75 bundle) Will likely have some other stuff but not counting on it Law Firm: $1,200 in MRR from current clients including bookkeeping and projects I haven't started publicizing to everyone yet Tax Returns: $3,000 (If you're a Profit Rx member, stay tuned for this) Grand total: $16,200 between both businesses If you enjoyed this episode, please be sure to subscribe in your podcast player and tag me on Instagram @bradenadamdrake

Not sure what your next move is when pitching - and interviewing - on podcasts? If you find yourself unsure of what might be best when it comes to getting on podcasts, this episode is for you Here's what we cover: Discover how to leverage podcast interviews to increase your business success. Learn the importance of having an attitude of service over self-promotion when appearing on podcasts. Uncover the power of connecting with hosts and audiences on a deeper level when pitching. Meet my Guest: Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers, and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people's podcasts. In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business -- since then she's dedicated her work to helping other business owners, particularly women, see the same kind of results. She's been a guest on over 40 podcasts, including Her Empire Builder, Proffitt Podcast, and The Heather Sager Show, and helped her private clients get booked on over 250 top-rated shows, including Hello Seven with Rachel Rodgers, The Online Business Show with Tyler McCall, The Copywriter Club and Get Paid with Claire Pelletreau, among others. Website: https://www.publicityxchristina.com/ Links + Resources: ✨ Let's connect on IG--> instagram.com/kris10edwards_ ✨ Free Guide to Activate Your Leadership—> https://subscribepage.io/accelerateguide ✨ Work with Me--> www.kristenedwardsspeaks.com/ Enjoyed this episode? Please leave a review and rating and share on social media too

On today's episode of the podcast I do a deep dive into the personal side of my finances, my income allocations, my financial goals and how my business goals can make this happen. Much like last week's episode with Claire Pelletreau, I'm sharing an interview in my podcast that I recorded for someone else's. Kristy has a podcast where she provides personal finance coaching to guests (often anonymously) on her podcast. With personal and business finances going hand and hand and transparency being one of my core brand values, I went on Kristy's podcast to share my own finances. Jumping into personal goals, I share with Kristy it's been a goal of mine for the last few months to pay off my credit card. I get into an up-and-down cycle of paying it off then buying something then having to pay it off again and I want to get back to paying it off every month and having a $0 balance. I am working my way up to paying 50% of our household expenses because my husband is the primary bread winner. My husband and I have an understanding that once I'm contributing that I can buy whatever I want, no questions asked. My husband and I each have our own things that we are interested in spending our own money on or investing in. For him, it's more spending money on work clothes and essentials. For me, it's more shopping and home decor. I can I also need to save for my self-employment retirement account and of course, student loan debt is the bane of my existence. Priority number one for me right now is paying off my credit card by March, which right now has about a $7,000 total balance which includes a lot of start-up costs for a project I haven't launched yet. I have a set amount of money that I contribute for the household expenses and that will stay the same for the rest of this year. After the credit card is paid off I want to increase my salary and pretty much all of that increase will go into a simple IRA and I'll need to balance that with student loan debt. How I have my payroll currently set up is I get the same amount paid twice a month. One payment goes to me and my stuff like my car payment and one goes to my husband toward household bills and then the business profit goes to me and some months that's $0 and some months that's $5,000. After taxes, I get $1,500 in salary twice a month so about $2,200 before taxes. I plan to increase it pre-tax by $500 a cycle so $1,000 a month and that will be what I put into my retirement starting around March when I pay the credit card off until student loan payments come back. My goal is also to build a business savings account and get that to three months of business operating expenses, so about $15,000 and then the same for personal savings account. I prioritize business savings because it means I'll at least have money to pay payroll if something goes wrong. Diving into retirement accounts, I ask Kristy what would be best. With a SEP or a simple IRA you have to contribute to employee retirement and now that I have employees, would I need to do that? Because my employees are very part time, I would most likely not have to. For example a Simple was $13,500 and is adjusted for inflation each year. My five year goal is to offer an employee benefits package. Right now the plan is for me to invest in my own IRA. Moving on, I ask Kristy her view on the Dave Ramsey approach of paying all debts off first versus balancing paying and saving at the same time like save $500 in retirement and put all discretionary in student loans versus paying the minimum on student loans and put all discretionary in retirement savings and other investments. Kristy says you need to consider the interest rates of the debt compared to investment payoffs. Looking at a credit card versus an investment account, maybe because credit card interest rates are so insane. Something like a student loan, the rates aren't as terrible and you'd earn more interest on investing then what you're paying in interest. With investing it's important to ask yourself about earning potential with compound interest. Five years ago I told myself I was going to have a seven-figure business. Five years later I certainly don't have that yet but I do see if happening in five years and as Kristy points out, I'm investing in unlimited earnings potential. Our future goals include moving to a new house in five years, my husband would like a vacation property, and I, instead of putting all my money into retirement, would like to invest in real estate either as land ownership or flipping properties and being able to decorate them. My five year goal would be to start saving for these and my ten year goal would be to start doing this. Kristy recommends I start looking into a brokerage account to make this happen because they are fully liquid. The tax rate on the growth is capital gains rates, making it a better version of a high yield savings account in a way. The game plan is: - Pay off credit cards in a month or two - Put $500 a month into a regular IRA account for the foreseeable future while I start paying student loans - Get three months of business operating expenses into business savings - Start contributing more to household expenses until we work our way up to 50% - Start feeding a brokerage account end of 2024/early 2025 For me, it's easier to save money to spend money even if it's on a fun investment like real estate because when things are fun I'm more likely to do them. Get in Touch with Our Guest Host Kristy Runzer, Owner of OnRoute Financial Listen to the OnRoute to Wealth podcastVisit the OnRoute Financial website

On today's episode of the podcast I'm recapping my 2022 with the help of my friend, and guest host for the day, Claire Pelletreau. I recently interviewed Claire in episode 264 about her year in review which was especially interesting because it also served as a one-year follow-up to see how her business had grown from when I had previously interviewed her in episode 204 about her multi-six figure P&L back in December of 2021. Now, Claire's flipping the script and interviewing me as I look back on my year. Looking back over the years, in 2019 we did $70k, in 2020 we doubled to $140k, I thought 2021 was going to be my $200k year but it was not, instead I ended with $90k in revenue. I spent the summer of 2021 creating Profit Rx and launched that at the end of the 2021 with one tier of the membership at a price point of $75 so my monthly recurring revenue was trending upward come January 2022. My plan for 2022 was to grow the membership and get as many people in the program as we could. In January, I invented the Contract Vault which was huge and I ended the month with $14,500 in revenue. which was $4.5k over my goal for the month. The Contract Vault became an acquisition product, modelled after The Boss Project who shared in their profit reports that buyers of their $40 product were more likely to buy their $2,000 program. I ran ads on the Contract Vault that never really took off but also never put in much testing. Instead, I relied on it being a no-brainer offer that people would share. I set a goal of 100 sales, hit 75 sales in the first two days, then increased the goal to 200 for January. February was the lowest revenue month and we did not have any special promotions or offers this month. In March, we soft launched the $30 content-only tier of the Profit Rx membership. We will not be offering this tier anymore in 2023 on its own, but only as a down-sell option when members are not utilizing all the offers of the VIP model. We had 36 people sign up in March for the content-only tier and by the end of June we had 121 members in the content-only tier after we launched in April. While it was successful, we don't plan to offer it moving forward because it was an confusing offer and people were often unsure what was and wasn't included in this tier. It was also part guilt seeing recurring payments come in from people who weren't using the program. In my current tier, we offer such a high level of support and tracking your progress. Profit Rx stayed on evergreen until the end of December and I would get sign-ups throughout the year but no promotional tests that we did throughout the year worked well enough to keep implementing them. I continue to think through ideas of ways to repackage the membership. Looking at the year as a whole, we got close to $170k so not the $200k goal I had hoped for, but still my biggest year to date. My biggest goal this year was income consistency and looking at my month to month revenue, it stayed pretty consistent. My salary had minor peaks and valleys but I do take my owner's profit out of the business instead of leaving it all in my account for savings. What causes my payroll fluctuations is if I run payroll a day late and the money hits after the start of the next month but it all averages out. This year I did my launch in December because I had new people on my email list after Wedding MBA in November so I wanted to give them time to breathe and get to know me before inundating them with sales emails alongside all their other post-conference sales emails. December was my A launch, my big launch of the year. All of my A launches are two webinars (I used to do four) that we start promoting one week in advance. The cart is open for seven days from the start of the webinars. We started the eight week prelaunch in October where we transition from how to content to mindset shift content. The webinar sign-ups were okay, attendance rates were a lot lower than normal, but the conversion rates were really good. The launch summary came to 42 total new students, six on annual pay and 36 in monthly payments. Our monthly recurring revenue will come to right around $10k now when combining them with current members. Based on sales page views, we had about a 10% conversion from the sales page. Right now on my list we have about 7,000 email subscribers which comes with lower open rates because I have spoken at large events that give you the full email list from the event. I tracked how the new students in Profit Rx first found meso I could track what was giving results. Moving forward, Claire suggests I also track how many people come from my podcast. During the onboarding to Profit Rx I ask where people follow us which gives better insight. In July, I launched Drag Tax. The thought behind it was instead of launching a new business, expand to a different niche. What I did was clone and rebrand one of my courses. A lot of expenses went into going all in to this launch. I wouldn't recommend it to everyone, but I was excited to work on the branding and working on the branding shoot with drag queens and having them on my podcast helps build a trust factor with drag queens. Looking at my income for 1-on-1 services for the year, Claire commented that it was lower than she expected, which is intentional since I do not heavily offer or promote it throughout the year. Profit Rx covers so much that you don't really need to spend $1,000 for a 1-on-1 unless you just really do not want to do it yourself. In 2023, I may be ramping up the 1-on-1 services in the form of restarting my law firm. I referred clients out this year to other law firms and had people refer services back. Also this year I am looking at restructuring the price of Profit Rx because right now for $100 a month you get a two hour call with our bookkeeper, a 30 minute intro call with me, multiple check-in touch points you can use throughout the week and access to all the resources of the membership, all of which Claire points out is wildly underpriced. Claire challenges my low prices and while we discuss the pros and cons of raising prices and the mindset around it, I also note that this year I lowered prices and it was my highest revenue year to date. To see my entire bookkeeping spreadsheet and profit pie from 2022, click here. My goals for 2023 are to hit $250k in revenue, with better and best goals being $275k and $300k and lower my expense percentage this year. Get in Touch with Our Guest Host Claire Pelletreau, Facebook and Instagram Ads expertListen to the Get Paid Podcast Visit Claire's website

HEY GORGEOUS! Usually I bring you guests that tell you their "after". BUT, in this freaking awesome episode, I want you to meet Claire. She is the "before", she has not even started the Yummy Mummy Experience. She shares her pain, her doubts and why she decided to take a leap of faith to finally solve this once and for all. She illustrates so beautifully that we are NOT alone in our struggles. Tune in to hear what her experience has been, why she decided to change it, and why this whole weight loss thing really is for the last damn time. My guess is you will totally relate and feel and big sigh of relief in juts hearing her story.If you are ready to be brave and bold like Claire, you can apply now to the Yummy Mummy Experience: 6 months of group coaching and coursework that guarentees you lose weight for the last time. Here is the link to learn more and apply now: lauraconley.com/yummy-mummy-experience Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the podcast I'm sharing my interview with Claire Pelletreau to discuss her year in review that was originally featured on Claire's Get Paid Podcast. I had Claire on my podcast last December to look at her 2021 year end review and kick off my profit and loss series where I've interviewed business owners to review their P&L numbers. Check out Episode 204 - Discussing a Multi-Six Figure P&L with Claire Pelletreau here. During this episode Claire talked about what wasn't really working in her business and what she wanted to change and here we are a year later reviewing 2022 and the changes she made that led to her having her best year yet this year. Claire does not typically do annual planning due to past thoughts that do not serve here around her ability to plan and execute a plan combined with last year when she was reevaluating her business and if she wanted to continue with it. That led to the end of last year when she launched The Get Paid Mastermind (not Get Paid Marketing) that resulted in seven members paying $9,000 each. In 2022 she focused on the program. Heading into 2022 she had the program on evergreen and didn't focus on selling anything in January since she didn't have content for the program, it was coaching with a custom marketing plan so she focused on the clients. She was having mindset problems around sales and results until she joined a mastermind. Claire made another sale of the mastermind in February of 2022 and parted ways with her mastermind around the same time due to not being a good fit for one another. In March, Claire started to make some changes and got some new students in but also made the decision to stop offering it on evergreen because she was not fully focused on delivery nor fully focused on selling. Claire's program, Absolute FB Ads, continued to remain on evergreen. With The Get Paid Program, Claire had her previous course content but the big thing she wanted to dive into was conversion optimization and talking to leads coming from cold traffic because that was the biggest issue for some students which was not something Claire had experienced herself. From January 1, 2022 to February 28, Claire brought in $25,000 which might sound like a lot but between what Claire was paying her team and herself, that brought the business into the red. Fast forward to the beginning of December 2022 when this episode was recorded and Claire had brought in $437,000. January and February made up just 5% of the year's revenue. In 2022, the only ads Claire ran were to her podcast and retargeting ads for enrollment periods but no ads to any sales funnel webinars. In 2021, Claire had been focused on doing all her launches in evergreen and not as part of a live launch but it didn't help with selling very well. In May 2022, Claire did two launches in one which she discussed with me in the episode Launch Postmortem: “I Didn't Even Care At The End.” She decided to live launch with an enrollment cap to better serve her students and also with hopes to improve conversions. The enrollment cap helped Claire's mindset and found that bringing everyone in at the same time into the same cohort creates greater student bonding but doesn't mean those relationships can't be built with evergreen. The last day to join through the May launch was June 2, 2022 and the year-to-date revenue through June 2 was $158,500. Through the end of June it came to about $168,000 for the first half of the year. Claire did a second launch that ended in November but all the spots were spoken for by the end of October. Looking at the numbers between the launches, July and August were about the same. August through September 30, 2022 was $21,000 which is less than 5% of the annual revenue. Because most of the program members were pay in full members, there was not monthly recurring revenue coming in every month. Claire said having her business slush fund helped her better handle her down months. And in the slow season in the beginning of the year Claire was also paying $5,000 a year for coaching so it looked so unprofitable for so long. It was not until recently Claire had this business slush fund and got off the WTF Happened to My Money Hamster Wheel. For the October launch, applications for the 20 spots opened on October 20 and cart closed on November 3. All spots but one were paid by Halloween. Due to timing, some were not able to be let in. She considered taking seat deposits for next launch but isn't sure what she wants the price point to be next time. I recommend that Claire start a lead list of those interested for the next launch. Having hit capacity, I ask Claire if she's interested in bringing in additional coaches to take on more clients for future launches. For this current cohort Claire brought in a new ads coach to replace a team member who was leaving and adding increased hours to the position and to another member of her team. Next launch she is focusing on higher price point, lower student number. The October launch at $9,000 with 20 students brought in $180,000. With the payment plan it came to $186,000 with 16 members doing pay in full and for using the payment plan which came to about $158,000 cash in hand at the end of the launch. In the May launch she had 50% take the payment plan. Looking at where Claire spent the $158,000, she already knew she was going to re-enroll her in her mastermind which was a $25,000 investment in the beginning of November. Also in November she decided to go to Life Coach Live last minute using airline miles (which she said was not great choice since it could have been a business deduction) and spent about $1,500 on the hotel and $2,000 on the VIP conference ticket upgrade. While there she decided to join Life Coach Certification for $18,000. She also donated heavily and bought expensive gifts for others and herself. At the event Claire met enough people who bought her evergreen Absolute FB Ads which more than paid for the event. Claire said her takeaways from the event will lead to her making a million dollars in 2023. Looking at $50,000 being 30% of her launch revenue, $50,000 to make one million dollars was a great investment for Claire because she is someone who invests and makes money off her investment. Claire shares that she has to be really cognizant now of what gets spent to make it to the next launch which she says may be a scheduling issue to start the year with so many months of no revenue but knowing that the launches will be so big that it will make up for that. In addition to Claire's regular slush fund, all of which she pulled out during the year for the down payment on a house, what she also has is the EIDL loan for $150,000 that she has started to pay back but has very low interest which allows Claire to view it as additional cushion and allows her to take risk. With a goal of seven figures in 2023, to get there Claire will need to double her revenue from 2022. Earlier in 2022 Claire did a revenue projecting exercise now that she has the belief in herself to sell 20 slots each time in her program so she can do revenue projections around 20 people each time. Next year she projects the price may be $15,000 times 20 people times two launches comes to $600,000. She also plans to decrease the program from six months to five as she has seen decreased engagement right after month five. In addition to the $600,000, Claire did a very conservative estimate of Absolute FB Ads sales being $120,000. She plans for this to be the course that everyone considers for Facebook ads. This course also could make Claire $1,000,000 if she she sells just 400 of the courses currently priced at $2,500. Believing something is possible without yet knowing how is Claire's new mindset. Claire is also mentally blocking out time for a possible round of IVF in 2023 which she knows could impact her time and energy in her business. In 2022, expenses to date were $245,000 so round to $255,000 for 2022 for the year and includes Claire's salary through payroll. Taking the $437,000 year-to-date revenue and rounding to a $450,000 estimate for 2022 and $255,000 in expenses and the $60,000 from the business savings that Claire took out for the down payment on the house and then an additional $10 or 20,000 on top of her usual as an owner's equity draw. Also included in owner's equity is the small handful of expenses business owners run into when they accidently buy something on the business card. In Claire's case, this looked like a dry cleaning expense when she forgot she didn't have her personal card on her at pick-up. I make my personal credit card payments directly form my business bank account and classify them as owner distributions. Everything left in the bank after expenses and owner's equity draw would be retained earnings. In 2022 Claire's payroll was almost $38,000 bringing profit to about $230,000 making it Claire's best profit year which is a little over 50% profit. Ultimately, what most of us care about is what we're able to pay ourselves. The higher our profit before salary, the more we can pay ourselves. Going into the live event that Claire attended for her mastermind, she told people that she felt embarrassed about her revenue given how many years she'd been in business. Looking back at 2022, Claire shares that her people pleasing got in the way but with two six-figure launches in 2022 she sees that the money is now reflecting that she's saying "fuck that" and liking who she is more now. She doesn't feel fear about needing to repeat this success next year based on the current tools she has. Claire ends the podcast sharing that in 2023 or 2024 she will be hosting a life event, the details are still to be determined. Get in Touch with Our Guest Host Claire Pelletreau, Facebook and Instagram Ads expertListen to the Get Paid Podcast Visit Claire's website

Since its founding in early 2020, Publicity by Christina has built up a reputation as one of the best podcast publicity agencies in the online business space - with top-notch bookings to back it up. Spanning all kinds of industries from entrepreneurship to health and wellness to spirituality, Christina and her team have booked their clients on over 250 podcasts including Get Paid with Claire Pelletreau, Fully Free with Taylor Lee, The Copywriter Club, Life After Sugar, and many, many more. After 15 years spent working for various marketing & PR agencies, when PxC Founder Christina Lenkowski began this company she knew she would do things differently - she'd have guarantees, pitches would never become generic, and she would be focused on raising the voices of historically under-recognized business leaders (for her, that includes women, members of the LGBTQ & BIPOC communities, and neurodiverse entrepreneurs). In this episode, we discussed how Christina started in PR and how she used her marketing and publicity skills to get featured in podcasts, how podcast guesting changed her business, the elements of a great podcast pitch, why it's important to Christina to represent the under-recognized business leaders and SO much more! Follow Christina at @publicityxchristinaSupport the show****Help us reach 10,000 downloads!

Have you ever wanted to be a podcast guest rather than just the host? Today, I had the privilege to talk with Christina Lenkowski about being a great podcast guest. We dive into not only taking a turn on the other side of the mic, but how to go above and beyond as a podcast guest.Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people's podcasts. In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business -- since then she's dedicated her work to helping other business owners, particularly women, see the same kind of results. She's been a guest on over 40 podcasts, including Her Empire Builder, Proffitt Podcast and The Heather Sager Show, and helped her private clients get booked on over 250 top-rated shows, including The Online Business Show with Tyler McCall, The Copywriter Club and Get Paid with Claire Pelletreau, among others. Christina lives in Boise, Idaho, USA, with her husband and daughter.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you'll also find resources, show notes, and more for the Clocking In Podcast.podcastpublicityquiz.comWebsite:: https://www.publicityxchristina.com/Social Handles:: @publicityxchristina Hosted on Acast. See acast.com/privacy for more information.

Getting fired hurts. But getting fired for the thing you're actually an expert at is another level of pain. My guest is Claire Pelletreau, conversion expert and host of the Get Paid Podcast. In this episode, Claire shares the painful moment when she was fired for making a huge mistake in her job. She explains how being fired forced her to focus on the most important aspect of her job: the results. And how it's that focus that propelled her to the tremendous success that came afterwards. Find the transcript of this episode on my site, emancopyco.com/podcast. Links from this episode: Claire Pelletreau's website Claire Pelletreau on Instagram: @clairepells Claire's podcast: The Get Paid Podcast Eman's Email Rules If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don't forget to tag me! @emancopyco. And if you're interested in working with me, visit emancopyco.com/contact

On today's episode of the podcast we're calculating your income ceiling and how you can increase the amount of money you make. Your income ceiling is a combination of how much you charge and how many people you can service at one time. For example, if you're a service provider like a designer or photographer, you're capped out at the number of people you can work with at any time the way your business is currently organized (i.e. how many team members you have, how much time you want to work, etc.) Remember that about 50% of your income goes to taxes and expenses and can vary. When it comes to raising your income ceiling, are you at your highest price point? Are you looking to raise your prices or offer additional revenue streams like upsells, affiliate sales, passive income, etc.? This will help you make marginal improvements. Another big way you can break past your income ceiling is hiring. This may look like hiring virtual assistants to help you with onboarding, sales calls, social media, bookkeeping, an associate team of photographers to take on more clients etc. Creating a one-to-many offer, like a membership or mini-sessions or educational courses, to maximize how many people who can serve in one day or at one time is another way to increase your income ceiling. Charging more is a solution to raising your income ceiling. There is a maximum amount you can charge to work with the type of clients you are currently working with. For example, doubling your price will attract different clients and does that still fit into your ideal client avatar and if not, are you looking to change the market you offer to? How you craft your offer will also impact what you can offer and how many people you can serve. For example, I was recently listening to copywriter Rachel Greiman on my friend Claire Pelletreau's podcast who shared that she has a team and they work in a 11 day window following the same system so they can get things done quickly in short notice to get clients' projects completed quickly. It's important to think about your income ceiling before you hit it. Too often I see people who are completely booked or feeling stuck because they are at capacity and now don't have time to hire and train a new team member. I suggest taking these steps at 75% capacity or whenever you can afford and want to do it. By afford I mean you can afford the time and you can afford it financially. This requires you to have solid profit margins so you can offload some of the work you have to a new hire and still be able to financially sustain your business and your life. If you're ready and aren't sure where to get started, here are a few resources: The first is a limited time private podcast series from Amy Porterfield - My (Brutally Honest) Road to Business Success and the Blueprint I Would Follow Today. The series has 4 juicy episodes you won't want to miss! Or, if building a team seems like your next step forward, check out this Building Your Team Course from my friends Ashley and Dale at The Abundance Group.

Description: On today's episode of the Unf*ck Your Biz with Braden podcast I share my June profit report and let you know if I hit my monthly goals. Check out episode 229 where I give May's profit report and share my June goals. My goal for the year was to hit $15,000 a month in revenue. I hit that goal in January and have not hit it since. Doing these profit reports not only, hopefully, provide you insight into the profit of a fellow business owner, they also help me review my own profit and also get me a better understanding of my baseline revenue. To me, baseline revenue is the number we can hit by doing whatever it is we do consistently every week. I encourage every business owner to learn and track their baseline number. For me, these consistent tasks are putting out a podcast episode each week, sending out a weekly email, posting a social post for the podcast, a mild average amount of Facebook interaction, one speaking engagement a week average, and typically Instagram stories daily. A lot of my base revenue comes from my monthly membership. Right now it's close to $7,000 and then I tend to make an extra $2,000 a month from the other things I sell. Trying to go over my baseline of $9,000 requires extra promotion like a launch of some kind or an email promotion which requires me to work more than my usual default. Last week on the podcast I shared my interview from Claire Pelletreau's podcast where we talk about how I get paid and Claire posed the question of how special promotions impact or take away attention from the typical promotion of my usual products. I decided to make May a chill month. I was traveling and it was Memorial Day and I decided I wasn't going to do any of the "extra" or "bonus" work that goes into getting above the baseline. Recap of June goals: MRR → $7,250 (20 new members) Contract Vault → $1,500 (50) Affiliate Commissions ($1,200) Speaking Fee ($400) That should be a reasonable baseline: $10,350 So what actually happened: $11,400 from Kajabi $1,650 = $13,050 Profit Rx = $7,000 36 Contract Vault sales = $1,080 PRx Live Beta = $1,600 1-on-1 client = $2,000 Affiliate payment = $450 I'm a little behind on my books. I know tsk, tsk. But I'm in the process of turning it over to one of my VAs. But I can tell you that Profit was a bit down in June it likely will be for July and August as well. I'd love to hear what you think about the profit reports. Send me a DM on Instagram or post them in my Facebook Group, Braden's Besties.

In this episode, we're going to be diving into the topic of… emails! And I have invited a guest on, who is just the perfect person to teach us a thing or two about using email to boost your brand! Eman Ismail is the person to call when you want to make money from your emails.  As an email conversion strategist and copywriter, she helps 6-figure (and above!) online business owners and ecommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans.  She's worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from CopyHackers, Belinda Weaver from the Hot Copy Podcast, Interact (the quiz platform), and she also holds regular copywriting workshops in partnership with Lloyds Business Bank.  When Eman is not writing high-converting emails for clients, delivering workshops or teaching business owners how to write copy that converts, she's bingeing either podcasts or pizza (but she'd rather you didn't tell her PT that). I reached out to Eman about… six months ago I think it was. I first came across her when she was a guest on The Get Paid Podcast by Claire Pelletreau, where she spoke about how she went from tiny profits to steady 10k months. I was inspired by her story, and started following her, and there was something about her relationship-building approach to emails that just really resonated with me. I knew pretty soon that I wanted to invite her on for a chat. Ah, I'm eager to dive in, so let's get to it! Links: ShownotesThe Email Rules (free 35-minute email class)InkHouse websiteInstagram

On today's episode of the Unf*ck Your Biz with Braden podcast I share my May profit report, breaking down my revenue, expenses, and if I hit my monthly goals. If you haven't already, check out episode 225 where I give April's profit report and share my May goals. My goal for the year was to hit $15,000 a month in revenue. I hit that goal in January and have not hit it since. Doing these profit reports not only, hopefully, provide you insight into the profit of a fellow business owner, they also help me review my own profit and also get me a better understanding of my baseline revenue. To me, baseline revenue is the number we can hit by doing whatever it is we do consistently every week. I encourage every business owner to learn and track their baseline number. For me, these consistent tasks are putting out a podcast episode each week, sending out a weekly email, posting a social post for the podcast, a mild average amount of Facebook interaction, one speaking engagement a week average, and typically Instagram stories daily. A lot of my base revenue comes from my monthly membership. Right now it's close to $7,000 and then I tend to make an extra $2,000 a month from the other things I sell. Trying to go over my baseline of $9,000 requires extra promotion like a launch of some kind or an email promotion which requires me to work more than my usual default. Last week on the podcast I shared my interview from Claire Pelletreau's podcast where we talk about how I get paid and Claire posed the question of how special promotions impact or take away attention from the typical promotion of my usual products. I decided to make May a chill month. I was traveling and it was Memorial Day and I decided I wasn't going to do any of the "extra" or "bonus" work that goes into getting above the baseline. To recap my May goals: - $6,300 MRR (monthly recurring revenue) - $400 in Speaking fees - $2,000 in affiliate commissions from my sales of The Abundance Group - $900 in 30 Contract Vault sales. I contemplated a price increase promotion, but decided against it. So now let's talk about what ACTUALLY happened. MRR is now at $6,950.

Claire Pelletreau is the host of the top-rated Get Paid Podcast where she asks successful business owners the questions we all want to ask, like, “How much money do you make? And how much do you have to pay to make that money?”When she's not launching new podcast episodes, Claire simplifies the complex world of Facebook and Instagram advertising to help her clients create a significant impact in their business.“I had started to make more and more connections with other consultants, experts, and thought leaders, but I couldn't figure out how they were making the kind of money they were making. So I figured the best way to ask them was a private conversation that I then get to air. They get to promote themselves. And I get the answers. I didn't start the [Get Paid Podcast] to share all of this with listeners, but I just wanted to know myself!” – Claire PelletreauWe discussed:[05:42] Why Claire started the Get Paid Podcast[10:20] Gender differences in how entrepreneurs pay themselves [16:29] How to know if your podcast has an ROI[18:30] Using ads to grow your podcast listenership[24:14] Why should we try paid ads? [32:15] Pivoting to Get Paid Marketing[41:03] Deciding if content should be paid, gated, or free   To read a full transcript of the episode, visit: LUMOS MARKETING Resources from this episode:Listen to the Get Paid Podcast: The Get Paid Podcast is a show that's dedicated to giving you an honest look at the reality of running an online business.14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience and grow your know-like-trust factor with your professional audience on LinkedIn. Connect with Claire Pelletreau Website: clairepells.comInstagram: @clairepells Podcast: The Get Paid Podcast Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coDemystify LinkedIn and Thought Leadership with TaniaThe people who can make your social impact dreams come true are on LinkedIn. They've probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche. To become an approachable expert. To stand out as you stand up for your mission. Learn more at: https://lumosmarketing.co/linkedin-vip-day 

On today's episode of the podcast, we're switching it up! Hosting today's episode is my friend, and former podcast guest, Facebook and Instagram ad expert Claire Pelletreau. You'll hear an episode Claire recorded for her podcast where she interviews me about how I get paid. To hear me interview Claire on Unf*ck Your Biz, check out Episode 204 - Discussing a Multi-Six Figure P&L. To start the conversation, we dive into client gifting. What do we do with them tax-wise? For context, there is a difference between client gifts and expenses per client. For example, if you have swag bags at events, I wouldn't consider that a gift, but an expense. To get into technicalities, you'd need to look into the IRS instructions, and a lot of it has to do with the details - how and why you're giving these to your clients/students/friends, etc. If it's a standard gift/item that everyone gets, it's an expense. If you're sending a gift every holiday season or New Year's, I would consider that a gift. In the month of March, I received three different speaker thank you gifts for summits I was part of. I get paid mostly through online courses, speaking, and other general online things. I got started doing 1:1 work as an attorney and in 2019 I released my first course after investing in Amy Porterfield's course and pivoted my business into an online business. My first course was a spotlight called "Legally Launched" and taught you how to file an LLC or Sole Prop without using an attorney or LegalZoom. Around the time I had less than 400 people on my email list and got 14 students. My subscribers came organically, through efforts like speaking events for Tuesday's Together throughout Southern California. This course later became a module inside signature course. Through that launch I made $18,000 at a price point of $1,000. It's important to set up an EIN and business bank account so you can keep your business and personal expenses separate. When COVID hit in 2020,I had gone from $30k my first year to $70k to $140k in 2020, which made me think I would be doubling my revenue each year as the trajectory of my business. Instead, what had happened was during 2020 my primary audience was wedding professionals who were looking for help with their contracts, incorporating the force majeure clause, ad covering what to do to protect themselves when events were canceled due to COVID. In response, I launched a revamped membership that I tailored to the experience that people were having at the time, which was great until these wedding pros resolved the COVID-related issues they were having and then membership began to nosedive. Once 2021 rolled around, the people who needed the membership had already joined and were now back to doing so many events they didn't have time to join or do the work in my other programs which became my struggle. The price of the membership continued to go up about month after month from $39 to $69. My goal for 2021 was $250,000. I had a launch in April of 2021 and this was the launch of my $2,000 signature program. At this point in my business I'd had an $18k launch, a $35k launch and a $40k launch. My goal for this launch was 6-figures, however I only ended up making $10,000, which led a lot of self-reflection. I knew several of the things I'd done wrong. Even though my email list had been growing I hadn't been doing a lot of public speaking so I wasn't reaching new audiences. I learned not to be complacent. Evergreen can work, but it doesn't mean that you're not working. On top of that, so much of my wedding planning audience was now doubly busy with making up 2020 weddings but not making more money on these rescheduled weddings. So I hired a VA and we started pitching new podcasts to reach out to new audience like interior designers. I don't think I have yet to have a webinar with low conversion, it just comes down to how many people I can get to sign up for the webinar. That webinar had lower numbers. After this low converting program I treated this as my movie montage moment to review what the problem was and look for a solution. I spent a few months in processing mode and ended up coming up with my new program, Profit Rx, that I launched in November. I hired a messaging coach, brand photographer and brand designer. We're all in this entrepreneurship thing to get paid which was what my message came down to, educating on the legal aspects of our business and how they help us get paid. The message became more about how to run a profitable business and turned into a 10 module course inside a membership. It launched at $75/month. That price point is now $100/month but I have a VIP tier of the program for people who are looking for support and a $30/month option for people who are just looking for access to the content. When I launched at $75/month we launched with 80 to 85 members. I had a 35% conversion rate on the webinar I did to launch Profit Rx. The value proposition was good and I presell on my Instagram stories about my offerings that are in the works a few months in advance. In my promo emails, I explain what I'm going to be doing in my webinar. That I'll be teaching on a certain topic for 45 minutes, then inviting them into my new program on the webinar. In the reminder emails, I'll give them a little bit more information about the program and I'll also say I think you're going to be excited because it's going to be one of the most affordable things I've ever launched, or explain that it will be a high-ticket item, depending on what I'm launching. The MRR (Monthly Recurring Revenue) on the launch came to $5800 which included previous program members that were rolled over. That was in November. In March, when this episode was recorded, I did a second founding member launch with a content-only subscription available at a lower price point. In January, I released the Contract Vault, another point of Monthly Recurring Revenue. I used to sell a Contract Course, but realized no one wants to take a course on contracts, so I took the contract templates I included in that course and rebranded it as contract templates with course material if you want to take the course and sell it at a price point of just $30. From January to March I had 362 sales. The price point is very low because if I want someone to buy it it needs to be a no-brainer. For a bit I was running ads to this, but I was spending more for acquisition than I was getting for the sale. I was okay with it for awhile because I was also viewing it as an awareness ad, but then stopped running ads to the Contract Vault. My goal for the Contract Vault now is that it's also organically shared because of the price point and I continue to see it recommended in Facebook groups I'm in. Re: Facebook ads, Claire shares that it's important to identify the cost per acquisition because that is the cost per sale. Whenever you launch something, typically it does well at first as Facebook pushes it out to your warmest leads. It could be a tripwire on the backend, a lead magnet on the frontend, whatever it is you launch it's going to show your offer to the warmest people first, and then you need to figure out the cost per acquisition to a stone cold audience. When selling, it's important to add value and show that you are someone they know, like, and trust in a video, whether it's an evergreen webinar or a sales video, that's going to go toward people being interested in purchasing. This can be more difficult when you're asking someone to pay a monthly membership as opposed to a one time cost. The content-only monthly membership of Profit Rx gives you access to what you need at the time for $30/month, whether it's help filing taxes or forming an LLC. If you don't want to sit through a course, you can pay a much higher ticket price for 1:1 time, which is offered at a slight discount for Profit Rx members, to go through a very specific topic with me. My Facebook group is free and I accept questions in the group, and oftentimes former students will also chime in and answer the questions. For higher-level questions you can join the $100/month membership and ask questions during our weekly group coaching calls. When it comes to running a profitable business, I calculate my profit based on business revenue - business expenses, excluding your owner salary if you have an S Corp and pay a salary with payroll. Busines income - expenses I call your Owners Profit. Taxes you paid are not included in this. I would include that when calculating your Take Home Pay, which is Owner Profit - Taxes, which is your salary. What matters in a profitable business is how much you can pay yourself. And this can change based on planned sales for a month and knowing that a launch needs to cover a few months of salary and what is your plan if your launch doesn't perform the way you planned? Currently, I am working on more joint venture webinars and creating a new resource on back taxes to add into the membership. The goal of the membership is that there are resources for business owners at all points in the growth and evolution in their business. In my business, I currently have five team members, all contractors, each with very niche tasks. I have a tech VA, a community manager, a social media VA, a content writer, and a social sales person. Get in Touch with Our Guest HostClaire Pelletreau, Facebook and Instagram expertListen to the Get Paid Podcast Visit Claire's website

On today's episode of the Unf*ck Your Biz with Braden podcast I share my April profit report and break down my revenue, expenses, and if I hit my monthly goals. If you're new to the podcast, check out episode 186 where I reintroduced Profit Reports back to the podcast. My goal for this year is to have $15,000 months, and my goal for April was to have an $18,000 month. So far, I only hit $15,000 in January, and $9,000 months seems to be my baseline each month that I can hit by doing what I do every week. Each week I release and promote one podcast episode, I post in my Facebook group a few times a week, post to Instagram stories daily and on the feed 1-3 times a week, and average about one guest speaking assignment a week. From there, to increase revenue I can send an additional promotional email, offer a flash promotion, pay my contractors to do more work on my behalf, or offer 1:1 services. On around the 20th of each month is when I run an additional promotion if I feel I am too far from my goal for the month. My friend, and former podcast guest, Claire Pelletreau, asked me if in doing this, I felt I was harming my long-term by focusing on my short-term. I said I do a little bit, but that I balance big promotions that I have planned and make sure to give breathing room after a big push. So with that in mind, I kept things pretty chill in April. I sent one bonus email and it didn't really yield much, so I opted to just not push it. To recap my 2022 revenue so far: January - $16,000 February - $9,000 March - $13,000 April - $10,000 We're on an up and down trajectory. Hopefully that means May will mean big things. My goals for April were: - $18,000 in revenue - $6,435 in Monthly Recurring Revenue (MRR) - 3-5 Profit Rx new member sign-ups per week (15 people at our monthly fee and about 5 people on our annual fee) (had about 10 total - one annual) - 50 Contract Vault sales $1,500. After Q1 my goals was to sell 30 Contract Vaults per month. I then moved my goal up to 50 though it keeps out performing so we will see. - 2 Speaking Engagements totaling $600 (I had booked these before April) - Profit Rx Textbook sales - $2,500 for a promotional push we did. These are low profit item, we profit about $20 if people want them to go along with Profit Rx - More affiliate sales - Make up the $6,500 that I was behind on my goal in Q1 Here's where I ended up in April: - $10,000 in revenue - $6,000 in MRR - 10 new members this month, one at the annual fee - 30 Contract Vault sales, averaging one per day - 2 Speaking Engagements totaling $600 (I had booked these before April) - $600 in Profit Rx Textbook sales - Affiliate sales - I did not promote and 1:1 work this month which also led to the discrepancy I was aiming for $18,000 in April, however it becomes a slippery slope trying to make up for what I didn't hit the month before and I have decided I will not be trying to overdo it to make up for previous months' missed targets moving forward. Now my goal is to increase my baseline over the next several months and do an end of quarter push for 1:1 work so if you are in the market for 1:1 services, send me a message. To adapt the increasing your baseline idea to your business, that might look like doing $14,000 a month baseline (this is probably not realistic for me until next year) and then an extra $8,000, so $24,000 on the last month of each quarter. Or $32,000 in a single month with one big launch a year. My current MRR is $6,000. I have about 60 folks from bundles who will have free trials end this month, so that could potentially add $1,800 to my MRR if all of them became paying members, but I'm hoping about half of that will actually stick around, but that won't fully hit until May. May goals: - $6,300 MRR - $400 in Speaking fees - $2,000 in affiliate commissions from my sales of The Abundance Group - $900 in 30 Contract Vault sales. I contemplated a price increase promotion, but decided against it. These are the things I'm like 80% confident in, give or take $800ish on the commission and vault sales, that's $9,600, so close to my baseline. - 10 new folks into Profit Rx, which would put us over $10,000 for the baseline for the month. Instead of increasing the Contract Vault price, I'll be rolling out an affiliate and a referral program. The referral program is for those who have bought the vault or Profit Rx and want to refer it to their friends and the affiliate program is for people who want to promote it to their email list. With this and maybe a couple other small pushes, I still want to shoot for $15,000. I'd be happy with $12,000, but my May baseline should be $9,000. In other words, my good, better, best for May will be $9k, $12k, and $15k. This helps me with the client to piggy bank pipeline. We need to really think about how we're getting money from clients and how it's being spent and how it's getting to our personal bank account. Last month I bought a new car and now have a new car payment, my goal is to keep my credit card balance at $0 which can be hard, and my short/mid-term goal is to build out 3 months of operating expenses in the business for emergencies, something I should probably already have, and a $5,000 slush fund in the business which is for big purchases so $14,000 in total savings. I also want to put my SEP IRA on autopilot. My personal salary is $5,000 a month and that is all needed for bills, and my overhead is about $2,500 so $7,500 is what I have to make per month. Hitting my better/best goal is going to help me hit these goals for May. I'd love to hear what you think about the profit reports. Send me a DM on Instagram or post them in my Facebook Group, Braden's Besties. To get the Contract Vault, click here. Watch the free training , "How to Turn Your Business into a Wealth Generating Machine" and learn how to become a member of Profit Rx at a reduced rate, here.

Female Fridays with Claire Pelletreau It's Friday, Female emPOWERED listeners! Which means it's time for another episode with a very special guest for #FemaleFriday – Claire Pelletreau. We connected after I listened to her podcast, The Get Paid Podcast, and realized we also have several mutual friends. Claire is a Facebook and Instagram ads consultant to businesses allocating $10,000 a month or more on ad spend.One of the best Facebook ad expertsA Philadelphia native, Claire is obsessed with Facebook and Instagram ads and is a conversion optimization expert for online businesses. While many ad consultants take their client's money regardless of whether the ads work or not, she digs deep and makes sure that her client's funnels are actually working before she spends any time, energy, or money throwing traffic at it through ads – requiring lots of math and research! Tune in as we hash out what conversion optimization means for your business, the importance of your messaging when pricing your services, and the data that matters for paid ads. In this episode we discuss:What is conversion optimization? Claire's obsession with Facebook and Instagram ads  Launching Get Paid Marketing in 2021 Things to audit that can be improved with client's adsPower of onboarding videosPricing of services and why low balling your prices negatively impacts your messagingMaking your clients feel seen and heard Leaning into being completely yourselfWhy she stopped her podcast and coming back in 2018Getting paid and transparency about numbersMarketing and how to get paidTrack record of success online alreadyGathering data prior to paying for adsRapid fire questionsFollow Claire on Instagram @clairepells To learn more about her courses and coaching, check out https://clairepells.com/getpaid.  Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Links mentioned in this episode:The Get Paid PodcastMarketing Self Audit ToolThanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Because I've been working in Facebook ads for so long, I know what entrepreneurs need before they start running ads… and when they should wait.   In this episode, I talk about who should definitely be investing in paid advertising on FB and IG, and who would be better off saving their money.   Also!    I'm following my friend Tarzan Kay's lead with a heads-up about upcoming programs and their open/close dates. I'm LOVING her transparency.   Get Paid Marketing is our high-touch group coaching program. The price is on payment of  $9,000 or 6 monthly payments of $1750.    We have 2 spots open in March 2022, and then we won't take on any more clients until our launch in May. After that, we'll open enrollment via applications again in Q4.   Workshop Magic LIVE is coming soon! It's all about creating and launching paid live workshops to then upsell your attendees into your higher ticket offer.   We'll open enrollment for Workshop Magic LIVE on May 2nd, and the first live session will kick off on  May 9th. Mark your calendar!    The price will be $300. If you take Workshop Magic and decide to enroll in Get Paid Marketing (GPM), that $300 will go toward the cost of GPM, which we'll be launching again in the second half of May. If you want to grab one of the 2 spots still open in March, take a few minutes to complete your application for Get Paid Marketing here:  https://clairepells.com/getpaid

Podcast publicity queen Christina Lenkowski joins us for this episode of Your Sparkly Brand! She shares the strategies she uses for herself and her clients that get them booked on countless podcasts.  Wondering if you need a one-sheet or how to get over your fear of pitching? Christina will inspire you to take the leap so you can guest on podcasts and get in the ears of your ideal clients and customers. Plus she shares her secrets for turning podcast appearances into sales. If you've been wanting to step up to the mic and raise your voice on podcasts, this episode can't be missed! Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers, and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people's podcasts. In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business -- since then she's dedicated her work to helping other business owners, particularly women, see the same kind of results. She's been a guest on over 30 podcasts, including Her Empire Builder, Proffitt Podcast, and Health Coach Nation, and helped her private clients get booked on over 50 top-rated shows, including The Online Business Show with Tyler McCall, The Heather Sager Show and Get Paid with Claire Pelletreau, among others. Christina lives in Boise, Idaho, USA, with her husband and daughter.   How to connect with Christina... Website:​​ publicityxchristina.com Social: Instagram Facebook    TIME-STAMPED SHOW NOTES 00:35 Meet Christina Lenkowski! 2:00 Lauren's sparkly moment of the week. 2:30 Meg's sparkly moment of the week. Click here to check out Stan. 3:15 Christina's sparkly moment of the week. 4:10 Christina shares her story. 9:30 Why you need to step into the “sustainable spotlight.” 12:27 Why the “spray and pray” method won't get you booked on podcasts. 13:25 What entrepreneurs can do to get booked on podcasts. 15:45 Do you need a one-sheet to pitch a podcast? 18:30 How to do a podcast pitch sprint… 19:15 How to find the right podcasts to pitch. 22:20 Advice for entrepreneurs who may be scared to pitch or appear on podcasts.  26:00 How to turn podcast appearances into sales. 30:00 Tools to maximize your podcast appearances. 31:45 Advice for young entrepreneurs. 32:45 How to work with Christina. 34:05 Find Christina on Instagram or take the Podcast Publicity Quiz to see what your next step is when it comes to podcast pitching.    Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.   LINKS WE MENTIONED Stan YSB Ep #8 Time Flow & Creativity w/Ros Croad Podcast Publicity Quiz    LET'S CONNECT Find Lauren at laurentassiagency.com or on Instagram Connect with Megan at megangersch.com, on TikTok, and Instagram

Ever wanted to try Facebook ads for your acupuncture practice but had no idea where to start? This week we're covering some Facebook ad basics to help make your ads more effective and get a better return on your investment.We'll be talking about:Four categories of Facebook ads that I usually identify for acupuncturistsHow knowing your marketing goal helps you decide which category of ad to create The difference between creating a Facebook ad from scratch and hitting the “Boost Post” buttonWhy my Facebook ads coach always used to say that hitting the “Boost Post” button is like throwing your money awayOhhh, controversial. We're going dig into that.And before we dive in, a quick PSA:If you've ever wanted to pick my brain about marketing, one-on-one, now is the time!The price for my 60-Minute Marketing Strategy Session is going up at midnight on March 14th.Currently the price is $197 and the price will be going up to $247. Plus I'm limiting this to the first ten people who sign up at the current price of $197.>> Click here to learn more.What can you use a 1:1 Marketing Strategy Session for?You can use it for ANY marketing discussion that you'd like to have, but it's often used for:Creating an effective marketing strategy that's the best use of your strengths and your timeIf you have marketing questions and need clarity before taking actionReviewing your current marketing (website and/or social media) and providing tips and suggestionsHelp with content planning/brainstorming content creationYou can also use this session for questions about marketing or creating online courses, programs or services:Guidance on creating an online course, like what to include or how to put it togetherHelp with the tech side of things, such as: course platforms, connecting your email marketing platform, etc.Help with increasing sales if you already created and launched a course, but don't make sales very oftenRe-launching an online course or program to bring in revenueReviewing your sales page, launch emails, or other marketingI've been selling online courses, eBooks, programs, coaching (you name it!) since 2016 and helping other acupuncturists with this is REALLY something I enjoy. In fact, online courses and programs provide half my income, so I'm happy to work with you!In a nutshell, if you need help with ANY kind of marketing, for your brick-and-mortar clinic or your online course or program, I'm happy to help you in a Marketing strategy Session!SHOW NOTES:60-Minute Marketing Strategy SessionClairepells.com – Claire Pelletreau, Facebook ads coachSupport the show (https://www.buymeacoffee.com/michellegrasek)

On today's episode of the podcast I chat with Claire Pelletreau, Facebook and Instagram ads expert, about her company's profit report. This episode of the Unf*ck Your Biz with Braden podcast is sponsored by The Get Paid Podcast, hosted by Claire Pelletreau. If you enjoy today's episode on profit reports, you'll love The Get Paid Podcast where Claire dives into companies' profits, income and how they run their business. Claire's business is to help clients see a return on investment on their Facebook ads and she offers ridiculously easy trainings to set up your own Facebook ads (I can attest to this myself). She started her Year-to-date (though the end of October as this podcast was recorded in early November) Claire's revenue was $263,000. To look at Claire's growth trajectory, the first year of her business she made $18,000 in the six months of that year she had her business. The next year she made $80,000. The year after that was between $150,000 and $200,000. The following year, in 2018, Claire's revenue was $200,000. In 2019 her revenue was $299,000. In 2020, Claire took off half the year for maternity leave and brought in $200,000 in the 6 months she was working. This year, she is at $263,000 on November 4th and does not have an end of year projection. Claire shared that she took a month off in October and that she also had what she considered a failed mini-launch in September when she did a push for applications. The launch also came with an email sequence automation error and made Claire ask herself if she was doing the right thing with her product launch, a question I ask myself regularly during what I call the "COVID hangover year" of 2021. The bulk of Claire's revenue comes from her signature program entitled, "The Lead Lab." In reviewing her P&L, Claire, who has an S Corp and one full time assistant on payroll, found that $68,000 was going to payroll and taxes which can sound right for some and not enough for others. Claire's total operating expenses are $167, 000, net operating profit is $86,000. Claire said she felt like her company wasn't profitable because there wasn't a lot left over after she paid herself. Bug you can't let how much money the IRS is taking from you cloud your judgement of how profitable your business is. After doing the math, Claire is operating at about 65% profit which is really good for also having a full time team member.

Today on the podcast I'm talking to my good friend and client, Claire Pelletreau, of the Get Paid podcast. In addition to being a badass podcast host, Claire is the expert in Facebook + Instagram ads! She runs ads for course creators, and teaches people like you and me to sell more of our courses through paid ads! Claire joined the Accelerator specifically to learn how to get her evergreen funnel up and running. 6 weeks after putting her funnel live...it had already earned her 10k in revenue! And this was with really low website traffic. In this episode, we go in-depth about conversion rates, how launches and evergreen works together, and how Claire promotes her evergreen funnel to her audience. Listen in now! Resources mentioned: ✅Webinar Rockstar: https://webinarrockstar.co ✅The Accelerator: https://mariahcoz.com/accelerator   Follow Mariah on other platforms:

And that's a wrap! In the final episode of the season, we're talking about some of the highlights of Season 4 (looking at you Brooke Castillo), how I restructured my Ad Consultant Incubator and what that meant for the launch, expanding my team, and what you can expect in the next season of the Get Paid Podcast.   “I started paying people to do more shit for me. So while I might not be making back the exact investment every single month, it's time and space for me to start thinking bigger.” - Claire Pelletreau   This Week on the Get Paid Podcast:   What's happened in my business since I relaunched the podcast [3:05] Dealing with depression while running a business [7:40] The most downloaded episode of the Get Paid Podcast [9:11] Restructuring the Ad Consultant Incubator [12:05] What didn't work well from the launch [20:11] Why I put an application in (despite it reducing conversion) [22:19] Getting other people to do shit for me [24:08] Where are they now? [28:24] How you can get on the Get Paid Podcast [30:26] Running Ads for your podcast [31:34]   Resources Mentioned:   Should I have Scholarships? by That's Now How That Works Episode 63: $17 Million In Revenue From 2 Offerings with Brooke Castillo Natalie Taylor from The Missing Ink Sarah Ancalmo Ashman of Public Persona   Be a guest on the Get Paid Podcast   Connect:   Website Instagram Free Facebook Ads Masterclass   Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.   Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here.   Now it's time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

The tables have turned and now I'm in the Get Paid Hotseat! My friend Val Geisler interviews me about the evolution of my business since May 2014, getting fired from a well-known online business, and why I only “took home” $4,000 in July after making nearly $10,000 in revenue.

How did you determine the product your market needs? How did you launch your online course? How did you start getting clients? How do you get paid? These are several of the questions I ask my guests on the show and in season 1, I answered a few of these very questions on how I ran my business, worked with clients, and got paid in my first year of online business.   But, like many things - the way I get paid today is significantly different than how I did in my first year.   On today's episode, I share my “origin story” and some of the things I did in my first year of online business. I share how things have changed and evolved over the years and the steps I took to close out a $220K year.  I also share the most shocking revelation I've had regarding my former attitude toward spending money as well as how I started my first group program and how it has evolved to become a huge revenue source for my business today.     “The biggest thing I learned about myself is that I seek - and flourish - off of external validation.” - Claire Pelletreau     This Week on the Get Paid Podcast:   My “origin story” and my initial view about money and working on retainer Why I felt like a fraud when I conducted my 2016 Masterclass after my maternity leave Why the 2017 Traffic and Conversion Summit is one of the most pivotal things that happened in my business The factors I considered that resulted in the 300% fee increase on the course I was offering Why I initially decided not to run the group program I launched and what motivated me to re-launch my ad consulting program Two disappointing product launches that led me to re-evaluate my course offerings and marketing strategy The course that helped me become more confident in what I do while being happy with the sales rate How nine people gave me new life as they worked with me in the Ad Consultant Incubator Program How much I charge for my retainer clients and the minimum amount of time to work with me How the client work brought in a lot of money and the investments I made in 2018 How the know-like-trust process is fast-tracked using the podcasting platform Details of my 2019 business plan and why I'm trying to slow down this year     Resources Mentioned:   $4K in the Bank after a $10K Month (GPP13) Tony Rulli: Referrals, Competitor Friends & The Online Ad Business (GPP53) Kendrick Shope Webinar RockstarCourse by Mariah Coz    Sell Your Online Course - on Autopilot!   Are you ready to ramp up your online course sales this year? Thinking about using Facebook and Instagram ads to promote your services and online products, but feeling a little overwhelmed?   Then you need the 5-Part Ad Formula That Sells Online Courses on Autopilot.   This FREE masterclass is based on my proven formula and teaches you how to create 5 killer Facebook and Instagram ads that will convert newsfeed browsers into new students for your online course, group program, or mastermind.   So… what are you waiting for? Request your free access to The 5 Ads Formula That Sells Online Courses on Autopilot today.    Now it's time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it's time to go get yourself paid.