Podcast appearances and mentions of claire pelletreau

How can your business reflect the world you want to create? In this week's episode, I set aside my original plan to share a message that's been too loud to ignore. Let's talk about aligning your business with your values—boldly, intentionally, and authentically. We're covering practical ways to show up for what matters to you, build a meaningful connection with your audience, and attract clients who care about the same things you do.From small, quiet steps to bigger, more visible moves, I'm sharing 10 creative ways to bring your values to life in your business. These tips will help you communicate clearly, stand out in your market, and show up as a force for good in a time when your voice is needed more than ever. Let's get brave, my friend!Topics We Cover in This Episode: A 2-second way to show you're a safe space for marginalized communitiesHow to leverage your marketing to amplify diverse voices (without overthinking it)Real examples of brands using their values to drive loyalty and salesShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Listen to Claire Pelletreau's podcast and her use of pronouns:https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731Check out the values statements in the footers of these websites:https://carrieroseman.com/https://www.simplifysimplify.me/View CoordCrew's Value Statements on their About page:https://coordcrew.com/pages/aboutSee Brittney McBean's values statement on her contact form:https://brittanymcbean.com/contact/Explore equity and anti-racist resources on my workshop page:https://www.kimkiel.com/equity-workshop I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

I've had a hard time figuring out how to talk to you about this. I never want to be a dream killer. Or a bummer. If you're thinking of creating and launching a signature program, I want you to do it. AND I'm gonna talk about one of the hardest parts of that today. Then I'll talk about how to handle this hard part. I promise. In Create Your Program, I help a small group of therapists create their high quality, high touch, niched programs. And then I help them launch those programs so that they can actually start making money. Those programs bring these entrepreneurs significant ongoing incomes. Some folks choose to shrink or close their therapy practices or leave their agency jobs once their programs are established. AND…one really hard part of that whole process is launching the program, especially for the first time. Launching basically means sharing your program with people. Launching involves two really hard things: being more visible and asking for help. You have to be visible when you launch because you need to share your program with people so that they can sign up to work with you. You have to ask for help because you need other people to help you spread the word. Launching isn't the hardest part of the process at all in terms of skills and it's not the most time consuming part either. But emotionally it can be really hard, especially for sensitive souls. We feel vulnerable and exposed when we launch, and we might even worry that we're bugging people. On top of that, most of the people in Create Your Program haven't launched this kind of program before, so these are new muscles they're using. Launching can even give them queasy feelings. And when something is emotionally hard, and makes one feel queasy, one finds a way to avoid it. In Create Your Program, up until now I always walked people all the way up to that launching finish line. Participants got training and structure from me to create their launch plan. I encouraged them to take the brave final steps and even asked people to take some of that action on the final day of our program. And some people did that! I ask participants to share their announcement emails with me, which are the emails they send out to their colleagues and communities. I always received some on the final day of the program, and a bunch more in the following couple of weeks. Lots of people would use the momentum of the program to follow through and continue implementing. But some others would put it off. They'd say they weren't quite ready. They'd say they started reconsidering their niche. They'd say life started getting in the way so they didn't get around to it yet. Or many other valid things. Side note: As a very direct coach, I'll tell you that these are people who really wanted to launch! They were ready enough, and they had already done enough work on their niches. They had indeed done everything they needed to do in order to launch their pilot programs. When I was describing this issue to my former business coach Claire Pelletreau, she said: “You have to walk them all the way over the finish line.” And I knew she was right. Immediately I made a change to Create Your Program. And I'll describe that in a minute. Let's talk about HOW we get ourselves over the finish line to accomplishing hard things in our businesses and lives in general. Well, there's accountability and support. Those help. But you know what else helps? A Hard Ass Deadline. Accountability buddies usually don't cut it for the really hard stuff. They're helpful for getting focused, but not necessarily for getting over the finish line with the very hardest things. Now I've got 2 short examples for you: Taxes and Art. This just came up for me around my taxes. I get intimidated by the process of my taxes every single year. I've been trying to get my documents toghether to give my accountant for a while now. My accountant has a policy that once you turn in all your documents to her, THEN you can schedule an appointment. I called the office and begged them to please give me an appointment first and promised I'd get the docs turned in 2 weeks before that appointment. And they agreed. Phew. Now I have a Hard Ass Deadline. As you're listening to or reading this on or after March 19th, I promise you I've already handed in my documents to my accountant. My partner is a neon artist. They're also a neon sign maker. Most days they make and repair neon signs for people and businesses, or they create the neon aspects of art pieces for other artists. But they make incredible art themself. AND almost all of the art they create happens when they've got a show coming up. Because being part of a show means having a deadline. They sometimes say: “I SHOULD make more art. I WANT to make more art.” They talk to their artist friends about making art. They get inspired thinking about what they'd like to make. But it's the deadline that gets them past all the hard parts and forces them to create wonderful pieces, some of which I won't let them sell because I need to see them in our house every day. Back to how we changed Create Your Program: We've added an 11th week. After meeting weekly for 10 weeks, we amp it up in the final week with more meetings and more support. Here's the Hard Ass Deadline: You have to submit the registration page for your pilot program in order to attend week 11. During week 11, you take steps to launch your program while we are together. You walk over the finish line with me and your cohort in real time. It's called Nausea Week. That's because getting visible and asking for help are really hard to do. And during nausea week, you'll be doing both of those things. It's worth it. When you actually launch your program, you're WAY closer to creating the business you want. And you get to start serving the people you made your program for. I would LOVE to have you join me for Create Your Program. We're enrolling right now and the last day to sign up is March 26th. We're already half full, so please register now. I can't wait to help you walk over the finish line and launch your signature program! Register at https://rebeltherapist.me/create Show notes at https://rebeltherapist.me/podcast/221

Lea had been helping people with self-compassion for years, but when she started using art journaling in her program, it came together in a more powerful way. Now she teaches art journaling in every session of her signature program, Everyday Self-Compassion. Once she integrated this practice into her program, she fell even more in love with her work. She's got a feeling of presence, joy and even goofiness. I deeply resonate with the need to feel like my full self as I do my work. How about you? You're about to hear how she transformed her program over the last several years, why she loves running it, and why she's got fewer therapy sessions in her schedule. Lea Seigen Shinraku is an artist, teacher, licensed therapist and founder of the Center for Creative Self-Compassion. Through her transformative program ~ Everyday Self-Compassion ~ she helps people who struggle with self-judgment connect with their innate creativity and joy, so they can feel more calm, connected, confident and playful in meeting the uncertainty of being alive. Here's some of what we talked about: Working with people who are finally ready to really learn how to do self-compassion An example of how Lea teaches art journaling How Lea designed her program Why including art in her program made her feel more joyful and present Creating a follow up program to Everyday Self-Compassion How she fills her program How she draws people to her work with free offers and events A tip from Annie (via Claire Pelletreau) on tracking your Meta ads Show notes at https://rebeltherapist.me/podcast/220

Tune in for this special episode as Steph chats with her dear friend, Claire Pelletreau, on The Get Paid Podcast.Claire and Steph talk about their experiences with digital courses, group programs, and the merits of running group programs while you're figuring out your big digital course idea.If this resonates with you, head to www.stephcrowder.com/workshop to sign up for the free training, Super Fan Group Programs happening on March 13th!

How do you scale your business in 2024 with guest podcasting? In this episode of the More Than Social Podcast, I speak with Christina Lenkowski, the owner and founder of Publicity by Christina, discussing her innovative ways of helping entrepreneurs through podcasting. We talk about the benefits of guesting on podcasts to reach new audiences, how to choose the right podcast to create maximum impact, the importance of developing messaging and content strategies for podcast interviews, understanding the significance of one's visibility and sustaining long-term relationships with podcast hosts, and why businesses should consider podcasts as a vital part of their marketing strategy.  We also cover the importance of researching before sending podcast pitches and the need to share the podcast episode once it is done as part of creating a relationship with the host and the audience. Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people's podcasts.    In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business. Since then, she's dedicated her work to helping other business owners, particularly women, see the same results.    She's been a guest on over 50 podcasts, including Her Empire Builder, Proffitt Podcast and The Heather Sager Show, and helped her private clients get booked on over 400 top-rated shows, including Hello Seven with Rachel Rodgers, The Online Business Show with Tyler McCall, The Copywriter Club and Get Paid with Claire Pelletreau, among others.  Christina lives with her husband and daughter in Boise, Idaho. Why should you be a guest on podcasts?We cover the benefits of being a podcast guest for personal or business growth. Evolution of Christina's businessWe talk about Christina's decision to specialize in podcasting as her primary focus. What is a realistic expectation for people trying to get featured on podcastsChristina provides insights into what realistic expectations should be for individuals seeking to get featured on podcasts. Should you pay to be on a podcast? We examine the pros and cons of paying for podcast appearances and hear Christina's opinions and beliefs. Is there a certain point people should start trying to get on podcasts Christina sheds light on the ideal timing for individuals to pursue opportunities to appear on podcasts. How she coaches people to be on podcasts How Christina coaches individuals to prepare and perform effectively on podcasts. Reassurance to first-time guests Words of wisdom, Reassurance and encouragement for entrepreneurs looking to start guesting. The biggest tip to get on more podcasts right now The top strategy for increasing chances of being featured on more podcasts immediately. We talk about:  [0:00] Intro [0:56] Why should you be a guest on podcasts [5:40] Evolution of Christina's business [11:34] Why she chose to focus on podcasting [13:35] What is a realistic expectation for people trying to get featured on podcasts [17:22] Should you pay to be on a podcast [20:42] Is there a certain point people should start trying to get on podcasts [24:51] How she coaches people to be on podcasts [27:05] Reassurance to first-time guests [30:39] Biggest tip to get on more podcasts right now [43:38] One piece of advice for an entrepreneur Connect with Christina Website: https://www.publicityxchristina.com/ Instagram: https://www.instagram.com/publicityxchristina/ Facebook: https://www.facebook.com/publicityxchristina LinkedIn: https://www.linkedin.com/in/christinastew/   Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching    

Want to try a new form of content marketing in 2024? What about visibility and guest podcasts?! This is evergreen content you can leverage across all content channels and our Co-Pilot Christina Lenkowski is going to share the ins and outs. Will this be something you try in 2024? This is part of our new campaign - Around the World in 90 days - your ticket to good content marketing!  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller.  This is week three - get ready, it is going to be a wild ride!  If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah. ✨ ⁠⁠GET YOUR TICKET TO GOOD CONTENT MARKETING⁠⁠ ✨ KEY EPISODE TAKEAWAYS

Hey everyone! Welcome back to another episode of The Female Empowered Podcast. I am excited to have Nikkia Shakur with me as my guest today.Nikkia is the founder and CEO of KiaScope PPC. Nikkia and I met in Claire Pelletreau's Get Paid Marketing Mentorship Group. Since knowing Nikkia, she has been a great resource for me when it comes to helping me learn all about ads.So, today we will be talking a lot about how to make the most out of ads for your health and wellness business. I get it, it can be intimidating or you may feel like ads will never work for you at all. However, if you listen to this episode, Nikkia will get into a deep dive of the anatomy of ads and some tangible and actionable takeaways from her!Let's talk about:  Introduction to today's guestHow Nikkia and I metNikkia Shakur: Who she is, what she does, and who she helpsNikkia on audience segmentation on Facebook and Google – How can health and business owners distinguish and target a more specific audience group for their businessNikkia on the key things and her advice to clients who are pulling from a small group of peopleThe benefits of excluding keywords in a Google Ad and how it worksThe anatomy of an adNikkia on tweaking and refining different parts of an ad instead of totally scratching it: Looking into the metricsThings that Nikkia recently observed for ads created for brick-and-mortar businesses that are working and turning leads into paying customersA mistake I see with brick-and-mortar businesses in terms of creating and running their ads on Facebook and Nikkia's take on thisNikkia on emerging trends and changes that she sees online that might affect and help businessesThings that you need to do when making a video ad onlineThings that I learned from running various ads for my businessNikkia's tip for brick and mortar businesses in creating video adsWhere you can find NikkiaConclusionLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Links mentioned in this episode:Nikkia Shakur InstagramInterested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Ever wondered what my journey with entrepreneurship has been over the years?I got to sit down with my friend Claire Pelletreau on her podcast, The Get Paid Podcast, and spill the story about my journey,  what it was like to leave my business and take a job for a year, then come back, and what the numbers looked like through it all. 

You can grow your business by being a podcast guest. Host Michelle Thames and guest Christina Lenkowski discuss how to leverage being a guest on a podcast to drive a new audience to your business. Christina shares how entrepreneurs can track their ROI from going on podcasts to leverage this new marketing outlet. Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people's podcasts. In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business -- since then she's dedicated her work to helping other business owners, particularly women, see the same kind of results. She's been a guest on over 50 podcasts, including Her Empire Builder, Proffitt Podcast and The Heather Sager Show, and helped her private clients get booked on over 350 top-rated shows, including Hello Seven with Rachel Rodgers, The Online Business Show with Tyler McCall, The Copywriter Club and Get Paid with Claire Pelletreau, among others. WATCH INTERVIEW ON YOUTUBE: https://youtu.be/Y72_bCQDODs--Catch up on other podcast episodes on Apple and SpotifyWatch the Social Media Decoded Podcast on YouTubeFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the show

In the last episode of Rebel Therapist Podcast, talked to Claire Pelletreau about switching roles with her husband so that she's no longer the default parent. That change made a REALLY big difference in her business. Because she made that change she's able to take on big projects, and make more money. And that got me thinking about what boundaries help me take on the big stuff that really makes me happy, makes a big impact and sometimes makes my business lots of money. In that exploration I realized that I go through two steps when I'm creating a new boundary: I realize that I need the boundary. I decide I'm going to insist on protecting that boundary. Until I've really made the decision that I'm going to insist on the boundary, it's pretty hopeless. TRYING to hold a boundary before I've fully decided doesn't do it. That's a half-assed boundary. In this episode I walk through a couple of examples of boundaries I've created recently that are helping increase my joy and capacity. Both of these are about finally having my own home office. This episode is NOT about me giving you advice that you need to a quiet home office too…or that you have to do what Claire did and switch roles with your spouse. I don't know what you need or what's possible for you right now. Rather, it's about each of us figuring out what we want and need, and then when we can, claiming those boundaries for ourselves. Show notes at https://rebeltherapist.me/podcast/206

Doc, apply now to watch my free VIP training to learn the three steps you need to take in your business to make your first $100K  and get your clients 100% results. Click here to watch.******************************************************************************Welcome to another episode of The Doctor Coach School™ Podcast.You are in for a treat on today's episode switch-up with Claire Pelletreau.We chat about:

It's really fucking hard to be a mother entrepreneur with young kids, especially if you're the default or primary parent. My guest this week has a robust business and she makes good money. She realized last year that she was afraid to take on big projects in her business because as the primary parent of 2 young kids, she didn't consistently have the capacity she'd need to carry them through. She and her husband decided to switch roles. In this conversation she talks about what's changed since they made that switch. We also talk about how we each navigate the complicated and ever changing terrain of co-parenting and doing life with our spouses. Claire Pelletreau is a Facebook and Instagram ads expert and conversion optimization expert. Her mission is to actually help people see a return on the money they're putting into the Zuckerberg machine without the expensive help of an outside ad consultant. Claire is also the host of The Get Paid Podcast where she asks her guests everything about their businesses, including how much they charge - and how much they earn. Annie was a guest in May of 2022. She's also my coach. Here's some of what we talked about: The conversation with her husband that led to switching roles The resentment Claire used to feel about holding the family to-do list Dealing with the cultural expectations of what a mother is supposed to do How she feels different from most moms she meets The joy of sometimes traveling alone Show notes at https://rebeltherapist.me/podcast/205

Today I'm diving into the pros and cons of working with an ad agency. These are the things you'll want to know before you 1.) Commit to a new agency or 2.) Fire the one you're currently working with.  My hope is that you'll know what you need to know before you find yourself 3 months in and wondering when that ROI is coming.  So let's talk about what to expect to at least break even with your ads and any agency costs.  Listen for these takeaways: ✅ What to expect (and look for) when it comes to working with an ad agency. ✅ Reasons to consider working with an agency and how much time to give them to prove themselves. ✅ What an agency will likely take on for you and what you may still need to handle on your own. ✅ What you should probably never hand over to an ad agency if they're offering to take it on. ✅ What you can potentially plan for when it comes to costs, timelines, and ad results  ✅ Everything you should still understand about ads even if you plan to ultimately delegate it all On that note, we're about to open up limited spots for  Get Paid Marketing where we'll help you set up your ad funnel, closely monitor your ads, and provide tailored guidance on how to optimize your content for maximum customer conversion. Plus, if you're eager to get your ads up and running ASAP, check out our renowned Absolute Fb Ads course and receive a special gift from us!  Mentioned in this episode: Believing in Your Process to Double Your Revenue with Claire Pelletreau  Tony Rulli, Claire's number one recommended ad consultant Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.  Now, it's time to go get yourself paid.

I'm speaking to another one of my amazing clients from the 200K Mastermind this week. Claire Pelletreau is a Facebook and Instagram ads consultant to seven and eight-figure course creators looking to exponentially increase their ROI on advertising.   Claire lets us in on who she was as a business owner before the 200K Mastermind, who she is now, and how she's gotten to where she is today. She's sharing what led to her most recent $180K launch, why selling simple offers you love is so powerful, and her insights on why you want a robust mix of ads and organic marketing in your business.   Get full show notes and more information here: https://staceyboehman.com/224

Ready for some transparency? In this episode of ill communication, I'm pulling back the curtain on an affiliate promotion I did for B-School, Marie Forleo's premium business course. I'm breaking down what worked for me and what didn't work for me in the hopes you can find some insights that you can take with you into your business or your next promotion or launch.Topics covered in this episode include:Why I decided to have a low-key, lazy launchHow I leveraged ads, email marketing, and podcast promotionsThe most successful thing I did in this launchI'm actually pretty proud of my results since I pulled this together in such a short period of time. Tune in to learn more about how it went! Show notes are always available at www.kimkiel.com!Resources Mentioned:Learn more about B-School: www.kimkiel.com/bschoolListen to episode 28: https://www.kimkiel.com/podcast-1/what-is-b-school-is-it-worth-itCheck out Claire Pelletreau's Absolute FB Ads Course: https://clairepells.com/afaUse Buzzsprout for your podcast: https://www.buzzsprout.com/?referrer_id=1999869—-affiliateI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

This week, I'm sharing a podcast that I LOVE and had the pleasure of being a guest on: The Get Paid Podcast with Claire Pelletreau.  Claire has a way of asking all of the questions we want to know but are usually afraid to ask: How much money do you make? What do you spend it on? How did you get here (literally step by step)? If you want to hear my entire journey and get the juicy details of every step, make sure to check out this episode.  

Hey guys! Welcome back to another episode of the Female Empowered podcast. I am stoked today because we have another returning guest on the podcast. We have Claire Pelletreau and we will be talking about the changes in marketing and a major mindset shift she went through in 2022.  The Major Mindset ShiftBack in 2019, paid advertisements were delivering great results for business owners. However, when the pandemic hit and years after that, paid advertisements weren't giving the best results.Claire saw that there was a shift in the marketing strategy. She created a new system to add to what she has been teaching business owners for years. This time, it's all about copy conversion so listen to the podcast to get all the details!Let's talk about:Claire's introduction on what she doesJoining Claire's Get Paid Marketing MastermindClaire's transition in her businessWriting copies and converting cold trafficClaire on talking to her clients about the new marketing strategyClaire on learning how to figure out what she could promise and how to sell it in a clear and simple wayWhat I got out of the Get Paid Marketing MastermindClaire on the shifts that happened to her after joining Stacey Boehman's 200k MastermindClaire's realization about how her marketing been speaking to people who are not her best clientsWho are your best clientsWhen you don't know the impact of your work, it's very difficult to sellDoing a disservice to people when you don't launch your courses or servicesLearning and getting results for your clientsIt doesn't always have to be all about the saleClaire's revenue in 2022 and her revenue goals in 2023Claire on the intricate niches she worked with that are successfulWe hope that you enjoyed this episode and learned a lot from me and Claire. Check out her podcast in the link below!Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Links mentioned in this episode:The Get Paid PodcastThe Get Paid Marketing MastermindThe 200K Mastermind of Stacey BoehmanMake Money As A Life Coach PodcastThanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

We've all made humiliating mistakes, and Claire Pelletreau is not an exemption. This episode is for all you superhumans who can relate to making mistakes. On the show today, Claire is a guest on the Mistakes That Made Me podcast with Eman Ismail, who is an email conversion strategist and copywriter; she helps 6+ figure online business owners and eCommerce brands fire up their conversions, evergreen their sales, and turn fans into Superfans.  Eman has worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from Copyhackers, Belinda Weaver from the Hot Copy Podcast, Interact (the quiz platform), and holds regular copywriting workshops in partnership with Lloyds Business Bank.  This Week on the Get Paid Podcast: Claire transitioning to mentoring/coaching Getting started with The Get Paid Podcast—Why this theme? That one mistake that made Claire The difficult conversation around firing a team member Getting a support system with the family Claire would never have left Is there shame in making more money and talking numbers? Lessons learned! A positive outlook Connect with Eman Ismail: Website Podcast LinkedIn Instagram Email Rules Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

On today's episode of the podcast I'm diving into my January 2023 profit report. In lieu of a December profit report,I did my 2022 year in review. If you missed that, check out my recap with Claire Pelletreau here. These profit reports help me keep on top of my numbers as I prep and review them in order to record the episode. To quickly recap 2022, my big goals for the year were to have income consistency and building Monthly Recurring Revenue. My income stayed in the same few thousand dollar window month- to-month then grew toward the end of the year. The MRR didn't grow as much as I had hoped it would during the year and I need to go back and review this month's because my January 2023 MRR was about $2,000 less than I had expected so either we had a lot more failed payments than I expected or my math was off. Expenses for 2022 were 42.5%, higher than my goal of 30-35% however a lot of this is due to the money spent of starting Drag Tax. This is why I invented the term WTF Happened to My Money Hamster Wheel because the more my income increased the more my spending in the business went up so my take home pay never really went up. This cycle continued in 2023 as I've been spending to launch a new project (more on that later). What used to be a cycle of spending on courses and education became a cycle of spending on new businesses. Big goals for 2023 Consistent $20,000 months is the big focus. At the end of last year we were hitting $15k pretty consistently. I would like to be close in Q2 and hitting it each and every month in Q3 and Q4, but hopefully in March after my new announcement. Get MRR to $20,000 by end of year. Monthly recurring revenue is different than payment plans. A payment plan is when someone will be paying you, let's say $1,000/month for five months instead of $5,000 upfront. MRR is like a subscription, think Netflix or your cell phone bible. Get expenses under 35%. I'm off to a bad start (blame this new project I'm working on) so I'll probably need some 80% profit months to make up the difference. This year I want to do a Profit & Loss breakdown. A P&L can be as detailed as you want so I have income in different sub-categories which are: Low ticket stuff Contract Club ($30) Tax Toolbox ($30) Bookkeeping Blueprint ($30) Legally Launched ($30) Profit Rx (this is really our MRR plus the 1-on-1 stuff) VIP - Our Primary Tier ($100/month) Content-only Tier ($30/month) Book Affiliate income Speaking fees Other - one-off products that are deep in the website, tucked away in funnels So let's break it down… January Income Total revenue: $12,500 (not including 1-on-1 income, that now gets separated. More on that in a minute) Low ticket revenue - $2,790 ($2,200 came from Contract Club, $30 from Legally Launched, $150 from Bookkeeping Blueprint, $360 from Tax Toolbox) MRR - $8,080 (about $6,000 from Profit Rx VIP) Book sales - $70 Affiliate income - $283 Speaking - $500 Other - $800 Expenses: Team $3,000, so almost 25%. Goal is 15%, but most of that was working with new PRx folks My own wages (I don't really count this, that's a different conversation). Monthly tools - $500. Gotta see if I can trim this some. Since growing my team and doing PRx onboarding I've been needing more accounts for my team like multiple Calendly users and Zoom accounts. Payouts to our affiliates - $300 (a lower month since we weren't promoting much) Total Expenses (not including owner salary): $5,400 Owner Profit: $7,000 BUT, I didn't really feel like I made money this month because *drum roll* my big exciting announcement I've been hinting at is that we are going to be reopening my law firm next month. I used to run a firm called Braden Drake Law but as I moved away from one-on-one work and into more education, I decided the law firm would go away. I've been thinking about restarting it for about a year and we've been doing some work leading up to it like launching Drag Tax and one-on-one bookkeeping and I've been thinking of going back to more one-on-one work. To launch the law firm, I've had about $6,000 in expenses so far: Brand Designer: $3,000 Trademark course (we'll be getting into trademarks and I plan to eventually hire an attorney to do this in the firm so I don't have to) : $2,500 Website (Squarespace, etc).: $500 I use the money from my Braden Drake LLC business to pay myself and then use my personal money to invest in the new business expenses. So my business had a good month, but my personal bank account not so much. I'll be talking about the lawfirm more in the coming weeks so stay tuned for that and for an announcement of my lawfirm virtual launch party. On the Drag Tax side of the business, this marketing channel is to speak to its own niche where we send folks both to the law firm and the education site. We've brought our first fabulous drag queen into Profit Rx and I had another promising call this week. Legally speaking I thought Drag Tax might be a DBA (Doing Business As) under the law firm, but what I realized is that a lot of the folks I talk to are a great fit for Profit Rx, it's just a matter of growing trust in online education within the industry. What we're moving towards is BradenDrake.com has my low ticket offers, Profit Rx, my book and my blog and the lawfirm will have one-one-one legal, tax and bookkeeping services. Drag Tax is a separate, industry-focused website that will drive people to BradenDrake.com or the law firm based on what they need. Goals/Projections for February BradenDrake.com Profit Rx MRR: $8,000 Low ticket stuff: $4,000 (including my $75 bundle) Will likely have some other stuff but not counting on it Law Firm: $1,200 in MRR from current clients including bookkeeping and projects I haven't started publicizing to everyone yet Tax Returns: $3,000 (If you're a Profit Rx member, stay tuned for this) Grand total: $16,200 between both businesses If you enjoyed this episode, please be sure to subscribe in your podcast player and tag me on Instagram @bradenadamdrake

Not sure what your next move is when pitching - and interviewing - on podcasts? If you find yourself unsure of what might be best when it comes to getting on podcasts, this episode is for you Here's what we cover: Discover how to leverage podcast interviews to increase your business success. Learn the importance of having an attitude of service over self-promotion when appearing on podcasts. Uncover the power of connecting with hosts and audiences on a deeper level when pitching. Meet my Guest: Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers, and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people's podcasts. In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business -- since then she's dedicated her work to helping other business owners, particularly women, see the same kind of results. She's been a guest on over 40 podcasts, including Her Empire Builder, Proffitt Podcast, and The Heather Sager Show, and helped her private clients get booked on over 250 top-rated shows, including Hello Seven with Rachel Rodgers, The Online Business Show with Tyler McCall, The Copywriter Club and Get Paid with Claire Pelletreau, among others. Website: https://www.publicityxchristina.com/ Links + Resources: ✨ Let's connect on IG--> instagram.com/kris10edwards_ ✨ Free Guide to Activate Your Leadership—> https://subscribepage.io/accelerateguide ✨ Work with Me--> www.kristenedwardsspeaks.com/ Enjoyed this episode? Please leave a review and rating and share on social media too

On today's episode of the podcast I do a deep dive into the personal side of my finances, my income allocations, my financial goals and how my business goals can make this happen. Much like last week's episode with Claire Pelletreau, I'm sharing an interview in my podcast that I recorded for someone else's. Kristy has a podcast where she provides personal finance coaching to guests (often anonymously) on her podcast. With personal and business finances going hand and hand and transparency being one of my core brand values, I went on Kristy's podcast to share my own finances. Jumping into personal goals, I share with Kristy it's been a goal of mine for the last few months to pay off my credit card. I get into an up-and-down cycle of paying it off then buying something then having to pay it off again and I want to get back to paying it off every month and having a $0 balance. I am working my way up to paying 50% of our household expenses because my husband is the primary bread winner. My husband and I have an understanding that once I'm contributing that I can buy whatever I want, no questions asked. My husband and I each have our own things that we are interested in spending our own money on or investing in. For him, it's more spending money on work clothes and essentials. For me, it's more shopping and home decor. I can I also need to save for my self-employment retirement account and of course, student loan debt is the bane of my existence. Priority number one for me right now is paying off my credit card by March, which right now has about a $7,000 total balance which includes a lot of start-up costs for a project I haven't launched yet. I have a set amount of money that I contribute for the household expenses and that will stay the same for the rest of this year. After the credit card is paid off I want to increase my salary and pretty much all of that increase will go into a simple IRA and I'll need to balance that with student loan debt. How I have my payroll currently set up is I get the same amount paid twice a month. One payment goes to me and my stuff like my car payment and one goes to my husband toward household bills and then the business profit goes to me and some months that's $0 and some months that's $5,000. After taxes, I get $1,500 in salary twice a month so about $2,200 before taxes. I plan to increase it pre-tax by $500 a cycle so $1,000 a month and that will be what I put into my retirement starting around March when I pay the credit card off until student loan payments come back. My goal is also to build a business savings account and get that to three months of business operating expenses, so about $15,000 and then the same for personal savings account. I prioritize business savings because it means I'll at least have money to pay payroll if something goes wrong. Diving into retirement accounts, I ask Kristy what would be best. With a SEP or a simple IRA you have to contribute to employee retirement and now that I have employees, would I need to do that? Because my employees are very part time, I would most likely not have to. For example a Simple was $13,500 and is adjusted for inflation each year. My five year goal is to offer an employee benefits package. Right now the plan is for me to invest in my own IRA. Moving on, I ask Kristy her view on the Dave Ramsey approach of paying all debts off first versus balancing paying and saving at the same time like save $500 in retirement and put all discretionary in student loans versus paying the minimum on student loans and put all discretionary in retirement savings and other investments. Kristy says you need to consider the interest rates of the debt compared to investment payoffs. Looking at a credit card versus an investment account, maybe because credit card interest rates are so insane. Something like a student loan, the rates aren't as terrible and you'd earn more interest on investing then what you're paying in interest. With investing it's important to ask yourself about earning potential with compound interest. Five years ago I told myself I was going to have a seven-figure business. Five years later I certainly don't have that yet but I do see if happening in five years and as Kristy points out, I'm investing in unlimited earnings potential. Our future goals include moving to a new house in five years, my husband would like a vacation property, and I, instead of putting all my money into retirement, would like to invest in real estate either as land ownership or flipping properties and being able to decorate them. My five year goal would be to start saving for these and my ten year goal would be to start doing this. Kristy recommends I start looking into a brokerage account to make this happen because they are fully liquid. The tax rate on the growth is capital gains rates, making it a better version of a high yield savings account in a way. The game plan is: - Pay off credit cards in a month or two - Put $500 a month into a regular IRA account for the foreseeable future while I start paying student loans - Get three months of business operating expenses into business savings - Start contributing more to household expenses until we work our way up to 50% - Start feeding a brokerage account end of 2024/early 2025 For me, it's easier to save money to spend money even if it's on a fun investment like real estate because when things are fun I'm more likely to do them. Get in Touch with Our Guest Host Kristy Runzer, Owner of OnRoute Financial Listen to the OnRoute to Wealth podcastVisit the OnRoute Financial website

On today's episode of the podcast I'm recapping my 2022 with the help of my friend, and guest host for the day, Claire Pelletreau. I recently interviewed Claire in episode 264 about her year in review which was especially interesting because it also served as a one-year follow-up to see how her business had grown from when I had previously interviewed her in episode 204 about her multi-six figure P&L back in December of 2021. Now, Claire's flipping the script and interviewing me as I look back on my year. Looking back over the years, in 2019 we did $70k, in 2020 we doubled to $140k, I thought 2021 was going to be my $200k year but it was not, instead I ended with $90k in revenue. I spent the summer of 2021 creating Profit Rx and launched that at the end of the 2021 with one tier of the membership at a price point of $75 so my monthly recurring revenue was trending upward come January 2022. My plan for 2022 was to grow the membership and get as many people in the program as we could. In January, I invented the Contract Vault which was huge and I ended the month with $14,500 in revenue. which was $4.5k over my goal for the month. The Contract Vault became an acquisition product, modelled after The Boss Project who shared in their profit reports that buyers of their $40 product were more likely to buy their $2,000 program. I ran ads on the Contract Vault that never really took off but also never put in much testing. Instead, I relied on it being a no-brainer offer that people would share. I set a goal of 100 sales, hit 75 sales in the first two days, then increased the goal to 200 for January. February was the lowest revenue month and we did not have any special promotions or offers this month. In March, we soft launched the $30 content-only tier of the Profit Rx membership. We will not be offering this tier anymore in 2023 on its own, but only as a down-sell option when members are not utilizing all the offers of the VIP model. We had 36 people sign up in March for the content-only tier and by the end of June we had 121 members in the content-only tier after we launched in April. While it was successful, we don't plan to offer it moving forward because it was an confusing offer and people were often unsure what was and wasn't included in this tier. It was also part guilt seeing recurring payments come in from people who weren't using the program. In my current tier, we offer such a high level of support and tracking your progress. Profit Rx stayed on evergreen until the end of December and I would get sign-ups throughout the year but no promotional tests that we did throughout the year worked well enough to keep implementing them. I continue to think through ideas of ways to repackage the membership. Looking at the year as a whole, we got close to $170k so not the $200k goal I had hoped for, but still my biggest year to date. My biggest goal this year was income consistency and looking at my month to month revenue, it stayed pretty consistent. My salary had minor peaks and valleys but I do take my owner's profit out of the business instead of leaving it all in my account for savings. What causes my payroll fluctuations is if I run payroll a day late and the money hits after the start of the next month but it all averages out. This year I did my launch in December because I had new people on my email list after Wedding MBA in November so I wanted to give them time to breathe and get to know me before inundating them with sales emails alongside all their other post-conference sales emails. December was my A launch, my big launch of the year. All of my A launches are two webinars (I used to do four) that we start promoting one week in advance. The cart is open for seven days from the start of the webinars. We started the eight week prelaunch in October where we transition from how to content to mindset shift content. The webinar sign-ups were okay, attendance rates were a lot lower than normal, but the conversion rates were really good. The launch summary came to 42 total new students, six on annual pay and 36 in monthly payments. Our monthly recurring revenue will come to right around $10k now when combining them with current members. Based on sales page views, we had about a 10% conversion from the sales page. Right now on my list we have about 7,000 email subscribers which comes with lower open rates because I have spoken at large events that give you the full email list from the event. I tracked how the new students in Profit Rx first found meso I could track what was giving results. Moving forward, Claire suggests I also track how many people come from my podcast. During the onboarding to Profit Rx I ask where people follow us which gives better insight. In July, I launched Drag Tax. The thought behind it was instead of launching a new business, expand to a different niche. What I did was clone and rebrand one of my courses. A lot of expenses went into going all in to this launch. I wouldn't recommend it to everyone, but I was excited to work on the branding and working on the branding shoot with drag queens and having them on my podcast helps build a trust factor with drag queens. Looking at my income for 1-on-1 services for the year, Claire commented that it was lower than she expected, which is intentional since I do not heavily offer or promote it throughout the year. Profit Rx covers so much that you don't really need to spend $1,000 for a 1-on-1 unless you just really do not want to do it yourself. In 2023, I may be ramping up the 1-on-1 services in the form of restarting my law firm. I referred clients out this year to other law firms and had people refer services back. Also this year I am looking at restructuring the price of Profit Rx because right now for $100 a month you get a two hour call with our bookkeeper, a 30 minute intro call with me, multiple check-in touch points you can use throughout the week and access to all the resources of the membership, all of which Claire points out is wildly underpriced. Claire challenges my low prices and while we discuss the pros and cons of raising prices and the mindset around it, I also note that this year I lowered prices and it was my highest revenue year to date. To see my entire bookkeeping spreadsheet and profit pie from 2022, click here. My goals for 2023 are to hit $250k in revenue, with better and best goals being $275k and $300k and lower my expense percentage this year. Get in Touch with Our Guest Host Claire Pelletreau, Facebook and Instagram Ads expertListen to the Get Paid Podcast Visit Claire's website

HEY GORGEOUS! Usually I bring you guests that tell you their "after". BUT, in this freaking awesome episode, I want you to meet Claire. She is the "before", she has not even started the Yummy Mummy Experience. She shares her pain, her doubts and why she decided to take a leap of faith to finally solve this once and for all. She illustrates so beautifully that we are NOT alone in our struggles. Tune in to hear what her experience has been, why she decided to change it, and why this whole weight loss thing really is for the last damn time. My guess is you will totally relate and feel and big sigh of relief in juts hearing her story.If you are ready to be brave and bold like Claire, you can apply now to the Yummy Mummy Experience: 6 months of group coaching and coursework that guarentees you lose weight for the last time. Here is the link to learn more and apply now: lauraconley.com/yummy-mummy-experience Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the podcast I'm sharing my interview with Claire Pelletreau to discuss her year in review that was originally featured on Claire's Get Paid Podcast. I had Claire on my podcast last December to look at her 2021 year end review and kick off my profit and loss series where I've interviewed business owners to review their P&L numbers. Check out Episode 204 - Discussing a Multi-Six Figure P&L with Claire Pelletreau here. During this episode Claire talked about what wasn't really working in her business and what she wanted to change and here we are a year later reviewing 2022 and the changes she made that led to her having her best year yet this year. Claire does not typically do annual planning due to past thoughts that do not serve here around her ability to plan and execute a plan combined with last year when she was reevaluating her business and if she wanted to continue with it. That led to the end of last year when she launched The Get Paid Mastermind (not Get Paid Marketing) that resulted in seven members paying $9,000 each. In 2022 she focused on the program. Heading into 2022 she had the program on evergreen and didn't focus on selling anything in January since she didn't have content for the program, it was coaching with a custom marketing plan so she focused on the clients. She was having mindset problems around sales and results until she joined a mastermind. Claire made another sale of the mastermind in February of 2022 and parted ways with her mastermind around the same time due to not being a good fit for one another. In March, Claire started to make some changes and got some new students in but also made the decision to stop offering it on evergreen because she was not fully focused on delivery nor fully focused on selling. Claire's program, Absolute FB Ads, continued to remain on evergreen. With The Get Paid Program, Claire had her previous course content but the big thing she wanted to dive into was conversion optimization and talking to leads coming from cold traffic because that was the biggest issue for some students which was not something Claire had experienced herself. From January 1, 2022 to February 28, Claire brought in $25,000 which might sound like a lot but between what Claire was paying her team and herself, that brought the business into the red. Fast forward to the beginning of December 2022 when this episode was recorded and Claire had brought in $437,000. January and February made up just 5% of the year's revenue. In 2022, the only ads Claire ran were to her podcast and retargeting ads for enrollment periods but no ads to any sales funnel webinars. In 2021, Claire had been focused on doing all her launches in evergreen and not as part of a live launch but it didn't help with selling very well. In May 2022, Claire did two launches in one which she discussed with me in the episode Launch Postmortem: “I Didn't Even Care At The End.” She decided to live launch with an enrollment cap to better serve her students and also with hopes to improve conversions. The enrollment cap helped Claire's mindset and found that bringing everyone in at the same time into the same cohort creates greater student bonding but doesn't mean those relationships can't be built with evergreen. The last day to join through the May launch was June 2, 2022 and the year-to-date revenue through June 2 was $158,500. Through the end of June it came to about $168,000 for the first half of the year. Claire did a second launch that ended in November but all the spots were spoken for by the end of October. Looking at the numbers between the launches, July and August were about the same. August through September 30, 2022 was $21,000 which is less than 5% of the annual revenue. Because most of the program members were pay in full members, there was not monthly recurring revenue coming in every month. Claire said having her business slush fund helped her better handle her down months. And in the slow season in the beginning of the year Claire was also paying $5,000 a year for coaching so it looked so unprofitable for so long. It was not until recently Claire had this business slush fund and got off the WTF Happened to My Money Hamster Wheel. For the October launch, applications for the 20 spots opened on October 20 and cart closed on November 3. All spots but one were paid by Halloween. Due to timing, some were not able to be let in. She considered taking seat deposits for next launch but isn't sure what she wants the price point to be next time. I recommend that Claire start a lead list of those interested for the next launch. Having hit capacity, I ask Claire if she's interested in bringing in additional coaches to take on more clients for future launches. For this current cohort Claire brought in a new ads coach to replace a team member who was leaving and adding increased hours to the position and to another member of her team. Next launch she is focusing on higher price point, lower student number. The October launch at $9,000 with 20 students brought in $180,000. With the payment plan it came to $186,000 with 16 members doing pay in full and for using the payment plan which came to about $158,000 cash in hand at the end of the launch. In the May launch she had 50% take the payment plan. Looking at where Claire spent the $158,000, she already knew she was going to re-enroll her in her mastermind which was a $25,000 investment in the beginning of November. Also in November she decided to go to Life Coach Live last minute using airline miles (which she said was not great choice since it could have been a business deduction) and spent about $1,500 on the hotel and $2,000 on the VIP conference ticket upgrade. While there she decided to join Life Coach Certification for $18,000. She also donated heavily and bought expensive gifts for others and herself. At the event Claire met enough people who bought her evergreen Absolute FB Ads which more than paid for the event. Claire said her takeaways from the event will lead to her making a million dollars in 2023. Looking at $50,000 being 30% of her launch revenue, $50,000 to make one million dollars was a great investment for Claire because she is someone who invests and makes money off her investment. Claire shares that she has to be really cognizant now of what gets spent to make it to the next launch which she says may be a scheduling issue to start the year with so many months of no revenue but knowing that the launches will be so big that it will make up for that. In addition to Claire's regular slush fund, all of which she pulled out during the year for the down payment on a house, what she also has is the EIDL loan for $150,000 that she has started to pay back but has very low interest which allows Claire to view it as additional cushion and allows her to take risk. With a goal of seven figures in 2023, to get there Claire will need to double her revenue from 2022. Earlier in 2022 Claire did a revenue projecting exercise now that she has the belief in herself to sell 20 slots each time in her program so she can do revenue projections around 20 people each time. Next year she projects the price may be $15,000 times 20 people times two launches comes to $600,000. She also plans to decrease the program from six months to five as she has seen decreased engagement right after month five. In addition to the $600,000, Claire did a very conservative estimate of Absolute FB Ads sales being $120,000. She plans for this to be the course that everyone considers for Facebook ads. This course also could make Claire $1,000,000 if she she sells just 400 of the courses currently priced at $2,500. Believing something is possible without yet knowing how is Claire's new mindset. Claire is also mentally blocking out time for a possible round of IVF in 2023 which she knows could impact her time and energy in her business. In 2022, expenses to date were $245,000 so round to $255,000 for 2022 for the year and includes Claire's salary through payroll. Taking the $437,000 year-to-date revenue and rounding to a $450,000 estimate for 2022 and $255,000 in expenses and the $60,000 from the business savings that Claire took out for the down payment on the house and then an additional $10 or 20,000 on top of her usual as an owner's equity draw. Also included in owner's equity is the small handful of expenses business owners run into when they accidently buy something on the business card. In Claire's case, this looked like a dry cleaning expense when she forgot she didn't have her personal card on her at pick-up. I make my personal credit card payments directly form my business bank account and classify them as owner distributions. Everything left in the bank after expenses and owner's equity draw would be retained earnings. In 2022 Claire's payroll was almost $38,000 bringing profit to about $230,000 making it Claire's best profit year which is a little over 50% profit. Ultimately, what most of us care about is what we're able to pay ourselves. The higher our profit before salary, the more we can pay ourselves. Going into the live event that Claire attended for her mastermind, she told people that she felt embarrassed about her revenue given how many years she'd been in business. Looking back at 2022, Claire shares that her people pleasing got in the way but with two six-figure launches in 2022 she sees that the money is now reflecting that she's saying "fuck that" and liking who she is more now. She doesn't feel fear about needing to repeat this success next year based on the current tools she has. Claire ends the podcast sharing that in 2023 or 2024 she will be hosting a life event, the details are still to be determined. Get in Touch with Our Guest Host Claire Pelletreau, Facebook and Instagram Ads expertListen to the Get Paid Podcast Visit Claire's website

Since its founding in early 2020, Publicity by Christina has built up a reputation as one of the best podcast publicity agencies in the online business space - with top-notch bookings to back it up. Spanning all kinds of industries from entrepreneurship to health and wellness to spirituality, Christina and her team have booked their clients on over 250 podcasts including Get Paid with Claire Pelletreau, Fully Free with Taylor Lee, The Copywriter Club, Life After Sugar, and many, many more. After 15 years spent working for various marketing & PR agencies, when PxC Founder Christina Lenkowski began this company she knew she would do things differently - she'd have guarantees, pitches would never become generic, and she would be focused on raising the voices of historically under-recognized business leaders (for her, that includes women, members of the LGBTQ & BIPOC communities, and neurodiverse entrepreneurs). In this episode, we discussed how Christina started in PR and how she used her marketing and publicity skills to get featured in podcasts, how podcast guesting changed her business, the elements of a great podcast pitch, why it's important to Christina to represent the under-recognized business leaders and SO much more! Follow Christina at @publicityxchristinaSupport the show****Help us reach 10,000 downloads!

Have you ever wanted to be a podcast guest rather than just the host? Today, I had the privilege to talk with Christina Lenkowski about being a great podcast guest. We dive into not only taking a turn on the other side of the mic, but how to go above and beyond as a podcast guest.Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people's podcasts. In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business -- since then she's dedicated her work to helping other business owners, particularly women, see the same kind of results. She's been a guest on over 40 podcasts, including Her Empire Builder, Proffitt Podcast and The Heather Sager Show, and helped her private clients get booked on over 250 top-rated shows, including The Online Business Show with Tyler McCall, The Copywriter Club and Get Paid with Claire Pelletreau, among others. Christina lives in Boise, Idaho, USA, with her husband and daughter.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you'll also find resources, show notes, and more for the Clocking In Podcast.podcastpublicityquiz.comWebsite:: https://www.publicityxchristina.com/Social Handles:: @publicityxchristina Hosted on Acast. See acast.com/privacy for more information.

Getting fired hurts. But getting fired for the thing you're actually an expert at is another level of pain. My guest is Claire Pelletreau, conversion expert and host of the Get Paid Podcast. In this episode, Claire shares the painful moment when she was fired for making a huge mistake in her job. She explains how being fired forced her to focus on the most important aspect of her job: the results. And how it's that focus that propelled her to the tremendous success that came afterwards. Find the transcript of this episode on my site, emancopyco.com/podcast. Links from this episode: Claire Pelletreau's website Claire Pelletreau on Instagram: @clairepells Claire's podcast: The Get Paid Podcast Eman's Email Rules If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don't forget to tag me! @emancopyco. And if you're interested in working with me, visit emancopyco.com/contact

On today's episode of the podcast we're calculating your income ceiling and how you can increase the amount of money you make. Your income ceiling is a combination of how much you charge and how many people you can service at one time. For example, if you're a service provider like a designer or photographer, you're capped out at the number of people you can work with at any time the way your business is currently organized (i.e. how many team members you have, how much time you want to work, etc.) Remember that about 50% of your income goes to taxes and expenses and can vary. When it comes to raising your income ceiling, are you at your highest price point? Are you looking to raise your prices or offer additional revenue streams like upsells, affiliate sales, passive income, etc.? This will help you make marginal improvements. Another big way you can break past your income ceiling is hiring. This may look like hiring virtual assistants to help you with onboarding, sales calls, social media, bookkeeping, an associate team of photographers to take on more clients etc. Creating a one-to-many offer, like a membership or mini-sessions or educational courses, to maximize how many people who can serve in one day or at one time is another way to increase your income ceiling. Charging more is a solution to raising your income ceiling. There is a maximum amount you can charge to work with the type of clients you are currently working with. For example, doubling your price will attract different clients and does that still fit into your ideal client avatar and if not, are you looking to change the market you offer to? How you craft your offer will also impact what you can offer and how many people you can serve. For example, I was recently listening to copywriter Rachel Greiman on my friend Claire Pelletreau's podcast who shared that she has a team and they work in a 11 day window following the same system so they can get things done quickly in short notice to get clients' projects completed quickly. It's important to think about your income ceiling before you hit it. Too often I see people who are completely booked or feeling stuck because they are at capacity and now don't have time to hire and train a new team member. I suggest taking these steps at 75% capacity or whenever you can afford and want to do it. By afford I mean you can afford the time and you can afford it financially. This requires you to have solid profit margins so you can offload some of the work you have to a new hire and still be able to financially sustain your business and your life. If you're ready and aren't sure where to get started, here are a few resources: The first is a limited time private podcast series from Amy Porterfield - My (Brutally Honest) Road to Business Success and the Blueprint I Would Follow Today. The series has 4 juicy episodes you won't want to miss! Or, if building a team seems like your next step forward, check out this Building Your Team Course from my friends Ashley and Dale at The Abundance Group.

Description: On today's episode of the Unf*ck Your Biz with Braden podcast I share my June profit report and let you know if I hit my monthly goals. Check out episode 229 where I give May's profit report and share my June goals. My goal for the year was to hit $15,000 a month in revenue. I hit that goal in January and have not hit it since. Doing these profit reports not only, hopefully, provide you insight into the profit of a fellow business owner, they also help me review my own profit and also get me a better understanding of my baseline revenue. To me, baseline revenue is the number we can hit by doing whatever it is we do consistently every week. I encourage every business owner to learn and track their baseline number. For me, these consistent tasks are putting out a podcast episode each week, sending out a weekly email, posting a social post for the podcast, a mild average amount of Facebook interaction, one speaking engagement a week average, and typically Instagram stories daily. A lot of my base revenue comes from my monthly membership. Right now it's close to $7,000 and then I tend to make an extra $2,000 a month from the other things I sell. Trying to go over my baseline of $9,000 requires extra promotion like a launch of some kind or an email promotion which requires me to work more than my usual default. Last week on the podcast I shared my interview from Claire Pelletreau's podcast where we talk about how I get paid and Claire posed the question of how special promotions impact or take away attention from the typical promotion of my usual products. I decided to make May a chill month. I was traveling and it was Memorial Day and I decided I wasn't going to do any of the "extra" or "bonus" work that goes into getting above the baseline. Recap of June goals: MRR → $7,250 (20 new members) Contract Vault → $1,500 (50) Affiliate Commissions ($1,200) Speaking Fee ($400) That should be a reasonable baseline: $10,350 So what actually happened: $11,400 from Kajabi $1,650 = $13,050 Profit Rx = $7,000 36 Contract Vault sales = $1,080 PRx Live Beta = $1,600 1-on-1 client = $2,000 Affiliate payment = $450 I'm a little behind on my books. I know tsk, tsk. But I'm in the process of turning it over to one of my VAs. But I can tell you that Profit was a bit down in June it likely will be for July and August as well. I'd love to hear what you think about the profit reports. Send me a DM on Instagram or post them in my Facebook Group, Braden's Besties.

In this episode, we're going to be diving into the topic of… emails! And I have invited a guest on, who is just the perfect person to teach us a thing or two about using email to boost your brand! Eman Ismail is the person to call when you want to make money from your emails.  As an email conversion strategist and copywriter, she helps 6-figure (and above!) online business owners and ecommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans.  She's worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from CopyHackers, Belinda Weaver from the Hot Copy Podcast, Interact (the quiz platform), and she also holds regular copywriting workshops in partnership with Lloyds Business Bank.  When Eman is not writing high-converting emails for clients, delivering workshops or teaching business owners how to write copy that converts, she's bingeing either podcasts or pizza (but she'd rather you didn't tell her PT that). I reached out to Eman about… six months ago I think it was. I first came across her when she was a guest on The Get Paid Podcast by Claire Pelletreau, where she spoke about how she went from tiny profits to steady 10k months. I was inspired by her story, and started following her, and there was something about her relationship-building approach to emails that just really resonated with me. I knew pretty soon that I wanted to invite her on for a chat. Ah, I'm eager to dive in, so let's get to it! Links: ShownotesThe Email Rules (free 35-minute email class)InkHouse websiteInstagram

On today's episode of the Unf*ck Your Biz with Braden podcast I share my May profit report, breaking down my revenue, expenses, and if I hit my monthly goals. If you haven't already, check out episode 225 where I give April's profit report and share my May goals. My goal for the year was to hit $15,000 a month in revenue. I hit that goal in January and have not hit it since. Doing these profit reports not only, hopefully, provide you insight into the profit of a fellow business owner, they also help me review my own profit and also get me a better understanding of my baseline revenue. To me, baseline revenue is the number we can hit by doing whatever it is we do consistently every week. I encourage every business owner to learn and track their baseline number. For me, these consistent tasks are putting out a podcast episode each week, sending out a weekly email, posting a social post for the podcast, a mild average amount of Facebook interaction, one speaking engagement a week average, and typically Instagram stories daily. A lot of my base revenue comes from my monthly membership. Right now it's close to $7,000 and then I tend to make an extra $2,000 a month from the other things I sell. Trying to go over my baseline of $9,000 requires extra promotion like a launch of some kind or an email promotion which requires me to work more than my usual default. Last week on the podcast I shared my interview from Claire Pelletreau's podcast where we talk about how I get paid and Claire posed the question of how special promotions impact or take away attention from the typical promotion of my usual products. I decided to make May a chill month. I was traveling and it was Memorial Day and I decided I wasn't going to do any of the "extra" or "bonus" work that goes into getting above the baseline. To recap my May goals: - $6,300 MRR (monthly recurring revenue) - $400 in Speaking fees - $2,000 in affiliate commissions from my sales of The Abundance Group - $900 in 30 Contract Vault sales. I contemplated a price increase promotion, but decided against it. So now let's talk about what ACTUALLY happened. MRR is now at $6,950.

Claire Pelletreau is the host of the top-rated Get Paid Podcast where she asks successful business owners the questions we all want to ask, like, “How much money do you make? And how much do you have to pay to make that money?”When she's not launching new podcast episodes, Claire simplifies the complex world of Facebook and Instagram advertising to help her clients create a significant impact in their business.“I had started to make more and more connections with other consultants, experts, and thought leaders, but I couldn't figure out how they were making the kind of money they were making. So I figured the best way to ask them was a private conversation that I then get to air. They get to promote themselves. And I get the answers. I didn't start the [Get Paid Podcast] to share all of this with listeners, but I just wanted to know myself!” – Claire PelletreauWe discussed:[05:42] Why Claire started the Get Paid Podcast[10:20] Gender differences in how entrepreneurs pay themselves [16:29] How to know if your podcast has an ROI[18:30] Using ads to grow your podcast listenership[24:14] Why should we try paid ads? [32:15] Pivoting to Get Paid Marketing[41:03] Deciding if content should be paid, gated, or free   To read a full transcript of the episode, visit: LUMOS MARKETING Resources from this episode:Listen to the Get Paid Podcast: The Get Paid Podcast is a show that's dedicated to giving you an honest look at the reality of running an online business.14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience and grow your know-like-trust factor with your professional audience on LinkedIn. Connect with Claire Pelletreau Website: clairepells.comInstagram: @clairepells Podcast: The Get Paid Podcast Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coDemystify LinkedIn and Thought Leadership with TaniaThe people who can make your social impact dreams come true are on LinkedIn. They've probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche. To become an approachable expert. To stand out as you stand up for your mission. Learn more at: https://lumosmarketing.co/linkedin-vip-day 

On today's episode of the podcast, we're switching it up! Hosting today's episode is my friend, and former podcast guest, Facebook and Instagram ad expert Claire Pelletreau. You'll hear an episode Claire recorded for her podcast where she interviews me about how I get paid. To hear me interview Claire on Unf*ck Your Biz, check out Episode 204 - Discussing a Multi-Six Figure P&L. To start the conversation, we dive into client gifting. What do we do with them tax-wise? For context, there is a difference between client gifts and expenses per client. For example, if you have swag bags at events, I wouldn't consider that a gift, but an expense. To get into technicalities, you'd need to look into the IRS instructions, and a lot of it has to do with the details - how and why you're giving these to your clients/students/friends, etc. If it's a standard gift/item that everyone gets, it's an expense. If you're sending a gift every holiday season or New Year's, I would consider that a gift. In the month of March, I received three different speaker thank you gifts for summits I was part of. I get paid mostly through online courses, speaking, and other general online things. I got started doing 1:1 work as an attorney and in 2019 I released my first course after investing in Amy Porterfield's course and pivoted my business into an online business. My first course was a spotlight called "Legally Launched" and taught you how to file an LLC or Sole Prop without using an attorney or LegalZoom. Around the time I had less than 400 people on my email list and got 14 students. My subscribers came organically, through efforts like speaking events for Tuesday's Together throughout Southern California. This course later became a module inside signature course. Through that launch I made $18,000 at a price point of $1,000. It's important to set up an EIN and business bank account so you can keep your business and personal expenses separate. When COVID hit in 2020,I had gone from $30k my first year to $70k to $140k in 2020, which made me think I would be doubling my revenue each year as the trajectory of my business. Instead, what had happened was during 2020 my primary audience was wedding professionals who were looking for help with their contracts, incorporating the force majeure clause, ad covering what to do to protect themselves when events were canceled due to COVID. In response, I launched a revamped membership that I tailored to the experience that people were having at the time, which was great until these wedding pros resolved the COVID-related issues they were having and then membership began to nosedive. Once 2021 rolled around, the people who needed the membership had already joined and were now back to doing so many events they didn't have time to join or do the work in my other programs which became my struggle. The price of the membership continued to go up about month after month from $39 to $69. My goal for 2021 was $250,000. I had a launch in April of 2021 and this was the launch of my $2,000 signature program. At this point in my business I'd had an $18k launch, a $35k launch and a $40k launch. My goal for this launch was 6-figures, however I only ended up making $10,000, which led a lot of self-reflection. I knew several of the things I'd done wrong. Even though my email list had been growing I hadn't been doing a lot of public speaking so I wasn't reaching new audiences. I learned not to be complacent. Evergreen can work, but it doesn't mean that you're not working. On top of that, so much of my wedding planning audience was now doubly busy with making up 2020 weddings but not making more money on these rescheduled weddings. So I hired a VA and we started pitching new podcasts to reach out to new audience like interior designers. I don't think I have yet to have a webinar with low conversion, it just comes down to how many people I can get to sign up for the webinar. That webinar had lower numbers. After this low converting program I treated this as my movie montage moment to review what the problem was and look for a solution. I spent a few months in processing mode and ended up coming up with my new program, Profit Rx, that I launched in November. I hired a messaging coach, brand photographer and brand designer. We're all in this entrepreneurship thing to get paid which was what my message came down to, educating on the legal aspects of our business and how they help us get paid. The message became more about how to run a profitable business and turned into a 10 module course inside a membership. It launched at $75/month. That price point is now $100/month but I have a VIP tier of the program for people who are looking for support and a $30/month option for people who are just looking for access to the content. When I launched at $75/month we launched with 80 to 85 members. I had a 35% conversion rate on the webinar I did to launch Profit Rx. The value proposition was good and I presell on my Instagram stories about my offerings that are in the works a few months in advance. In my promo emails, I explain what I'm going to be doing in my webinar. That I'll be teaching on a certain topic for 45 minutes, then inviting them into my new program on the webinar. In the reminder emails, I'll give them a little bit more information about the program and I'll also say I think you're going to be excited because it's going to be one of the most affordable things I've ever launched, or explain that it will be a high-ticket item, depending on what I'm launching. The MRR (Monthly Recurring Revenue) on the launch came to $5800 which included previous program members that were rolled over. That was in November. In March, when this episode was recorded, I did a second founding member launch with a content-only subscription available at a lower price point. In January, I released the Contract Vault, another point of Monthly Recurring Revenue. I used to sell a Contract Course, but realized no one wants to take a course on contracts, so I took the contract templates I included in that course and rebranded it as contract templates with course material if you want to take the course and sell it at a price point of just $30. From January to March I had 362 sales. The price point is very low because if I want someone to buy it it needs to be a no-brainer. For a bit I was running ads to this, but I was spending more for acquisition than I was getting for the sale. I was okay with it for awhile because I was also viewing it as an awareness ad, but then stopped running ads to the Contract Vault. My goal for the Contract Vault now is that it's also organically shared because of the price point and I continue to see it recommended in Facebook groups I'm in. Re: Facebook ads, Claire shares that it's important to identify the cost per acquisition because that is the cost per sale. Whenever you launch something, typically it does well at first as Facebook pushes it out to your warmest leads. It could be a tripwire on the backend, a lead magnet on the frontend, whatever it is you launch it's going to show your offer to the warmest people first, and then you need to figure out the cost per acquisition to a stone cold audience. When selling, it's important to add value and show that you are someone they know, like, and trust in a video, whether it's an evergreen webinar or a sales video, that's going to go toward people being interested in purchasing. This can be more difficult when you're asking someone to pay a monthly membership as opposed to a one time cost. The content-only monthly membership of Profit Rx gives you access to what you need at the time for $30/month, whether it's help filing taxes or forming an LLC. If you don't want to sit through a course, you can pay a much higher ticket price for 1:1 time, which is offered at a slight discount for Profit Rx members, to go through a very specific topic with me. My Facebook group is free and I accept questions in the group, and oftentimes former students will also chime in and answer the questions. For higher-level questions you can join the $100/month membership and ask questions during our weekly group coaching calls. When it comes to running a profitable business, I calculate my profit based on business revenue - business expenses, excluding your owner salary if you have an S Corp and pay a salary with payroll. Busines income - expenses I call your Owners Profit. Taxes you paid are not included in this. I would include that when calculating your Take Home Pay, which is Owner Profit - Taxes, which is your salary. What matters in a profitable business is how much you can pay yourself. And this can change based on planned sales for a month and knowing that a launch needs to cover a few months of salary and what is your plan if your launch doesn't perform the way you planned? Currently, I am working on more joint venture webinars and creating a new resource on back taxes to add into the membership. The goal of the membership is that there are resources for business owners at all points in the growth and evolution in their business. In my business, I currently have five team members, all contractors, each with very niche tasks. I have a tech VA, a community manager, a social media VA, a content writer, and a social sales person. Get in Touch with Our Guest HostClaire Pelletreau, Facebook and Instagram expertListen to the Get Paid Podcast Visit Claire's website

On today's episode of the Unf*ck Your Biz with Braden podcast I share my April profit report and break down my revenue, expenses, and if I hit my monthly goals. If you're new to the podcast, check out episode 186 where I reintroduced Profit Reports back to the podcast. My goal for this year is to have $15,000 months, and my goal for April was to have an $18,000 month. So far, I only hit $15,000 in January, and $9,000 months seems to be my baseline each month that I can hit by doing what I do every week. Each week I release and promote one podcast episode, I post in my Facebook group a few times a week, post to Instagram stories daily and on the feed 1-3 times a week, and average about one guest speaking assignment a week. From there, to increase revenue I can send an additional promotional email, offer a flash promotion, pay my contractors to do more work on my behalf, or offer 1:1 services. On around the 20th of each month is when I run an additional promotion if I feel I am too far from my goal for the month. My friend, and former podcast guest, Claire Pelletreau, asked me if in doing this, I felt I was harming my long-term by focusing on my short-term. I said I do a little bit, but that I balance big promotions that I have planned and make sure to give breathing room after a big push. So with that in mind, I kept things pretty chill in April. I sent one bonus email and it didn't really yield much, so I opted to just not push it. To recap my 2022 revenue so far: January - $16,000 February - $9,000 March - $13,000 April - $10,000 We're on an up and down trajectory. Hopefully that means May will mean big things. My goals for April were: - $18,000 in revenue - $6,435 in Monthly Recurring Revenue (MRR) - 3-5 Profit Rx new member sign-ups per week (15 people at our monthly fee and about 5 people on our annual fee) (had about 10 total - one annual) - 50 Contract Vault sales $1,500. After Q1 my goals was to sell 30 Contract Vaults per month. I then moved my goal up to 50 though it keeps out performing so we will see. - 2 Speaking Engagements totaling $600 (I had booked these before April) - Profit Rx Textbook sales - $2,500 for a promotional push we did. These are low profit item, we profit about $20 if people want them to go along with Profit Rx - More affiliate sales - Make up the $6,500 that I was behind on my goal in Q1 Here's where I ended up in April: - $10,000 in revenue - $6,000 in MRR - 10 new members this month, one at the annual fee - 30 Contract Vault sales, averaging one per day - 2 Speaking Engagements totaling $600 (I had booked these before April) - $600 in Profit Rx Textbook sales - Affiliate sales - I did not promote and 1:1 work this month which also led to the discrepancy I was aiming for $18,000 in April, however it becomes a slippery slope trying to make up for what I didn't hit the month before and I have decided I will not be trying to overdo it to make up for previous months' missed targets moving forward. Now my goal is to increase my baseline over the next several months and do an end of quarter push for 1:1 work so if you are in the market for 1:1 services, send me a message. To adapt the increasing your baseline idea to your business, that might look like doing $14,000 a month baseline (this is probably not realistic for me until next year) and then an extra $8,000, so $24,000 on the last month of each quarter. Or $32,000 in a single month with one big launch a year. My current MRR is $6,000. I have about 60 folks from bundles who will have free trials end this month, so that could potentially add $1,800 to my MRR if all of them became paying members, but I'm hoping about half of that will actually stick around, but that won't fully hit until May. May goals: - $6,300 MRR - $400 in Speaking fees - $2,000 in affiliate commissions from my sales of The Abundance Group - $900 in 30 Contract Vault sales. I contemplated a price increase promotion, but decided against it. These are the things I'm like 80% confident in, give or take $800ish on the commission and vault sales, that's $9,600, so close to my baseline. - 10 new folks into Profit Rx, which would put us over $10,000 for the baseline for the month. Instead of increasing the Contract Vault price, I'll be rolling out an affiliate and a referral program. The referral program is for those who have bought the vault or Profit Rx and want to refer it to their friends and the affiliate program is for people who want to promote it to their email list. With this and maybe a couple other small pushes, I still want to shoot for $15,000. I'd be happy with $12,000, but my May baseline should be $9,000. In other words, my good, better, best for May will be $9k, $12k, and $15k. This helps me with the client to piggy bank pipeline. We need to really think about how we're getting money from clients and how it's being spent and how it's getting to our personal bank account. Last month I bought a new car and now have a new car payment, my goal is to keep my credit card balance at $0 which can be hard, and my short/mid-term goal is to build out 3 months of operating expenses in the business for emergencies, something I should probably already have, and a $5,000 slush fund in the business which is for big purchases so $14,000 in total savings. I also want to put my SEP IRA on autopilot. My personal salary is $5,000 a month and that is all needed for bills, and my overhead is about $2,500 so $7,500 is what I have to make per month. Hitting my better/best goal is going to help me hit these goals for May. I'd love to hear what you think about the profit reports. Send me a DM on Instagram or post them in my Facebook Group, Braden's Besties. To get the Contract Vault, click here. Watch the free training , "How to Turn Your Business into a Wealth Generating Machine" and learn how to become a member of Profit Rx at a reduced rate, here.

Female Fridays with Claire Pelletreau It's Friday, Female emPOWERED listeners! Which means it's time for another episode with a very special guest for #FemaleFriday – Claire Pelletreau. We connected after I listened to her podcast, The Get Paid Podcast, and realized we also have several mutual friends. Claire is a Facebook and Instagram ads consultant to businesses allocating $10,000 a month or more on ad spend.One of the best Facebook ad expertsA Philadelphia native, Claire is obsessed with Facebook and Instagram ads and is a conversion optimization expert for online businesses. While many ad consultants take their client's money regardless of whether the ads work or not, she digs deep and makes sure that her client's funnels are actually working before she spends any time, energy, or money throwing traffic at it through ads – requiring lots of math and research! Tune in as we hash out what conversion optimization means for your business, the importance of your messaging when pricing your services, and the data that matters for paid ads. In this episode we discuss:What is conversion optimization? Claire's obsession with Facebook and Instagram ads  Launching Get Paid Marketing in 2021 Things to audit that can be improved with client's adsPower of onboarding videosPricing of services and why low balling your prices negatively impacts your messagingMaking your clients feel seen and heard Leaning into being completely yourselfWhy she stopped her podcast and coming back in 2018Getting paid and transparency about numbersMarketing and how to get paidTrack record of success online alreadyGathering data prior to paying for adsRapid fire questionsFollow Claire on Instagram @clairepells To learn more about her courses and coaching, check out https://clairepells.com/getpaid.  Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Links mentioned in this episode:The Get Paid PodcastMarketing Self Audit ToolThanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Because I've been working in Facebook ads for so long, I know what entrepreneurs need before they start running ads… and when they should wait.   In this episode, I talk about who should definitely be investing in paid advertising on FB and IG, and who would be better off saving their money.   Also!    I'm following my friend Tarzan Kay's lead with a heads-up about upcoming programs and their open/close dates. I'm LOVING her transparency.   Get Paid Marketing is our high-touch group coaching program. The price is on payment of  $9,000 or 6 monthly payments of $1750.    We have 2 spots open in March 2022, and then we won't take on any more clients until our launch in May. After that, we'll open enrollment via applications again in Q4.   Workshop Magic LIVE is coming soon! It's all about creating and launching paid live workshops to then upsell your attendees into your higher ticket offer.   We'll open enrollment for Workshop Magic LIVE on May 2nd, and the first live session will kick off on  May 9th. Mark your calendar!    The price will be $300. If you take Workshop Magic and decide to enroll in Get Paid Marketing (GPM), that $300 will go toward the cost of GPM, which we'll be launching again in the second half of May. If you want to grab one of the 2 spots still open in March, take a few minutes to complete your application for Get Paid Marketing here:  https://clairepells.com/getpaid

Podcast publicity queen Christina Lenkowski joins us for this episode of Your Sparkly Brand! She shares the strategies she uses for herself and her clients that get them booked on countless podcasts.  Wondering if you need a one-sheet or how to get over your fear of pitching? Christina will inspire you to take the leap so you can guest on podcasts and get in the ears of your ideal clients and customers. Plus she shares her secrets for turning podcast appearances into sales. If you've been wanting to step up to the mic and raise your voice on podcasts, this episode can't be missed! Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers, and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people's podcasts. In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business -- since then she's dedicated her work to helping other business owners, particularly women, see the same kind of results. She's been a guest on over 30 podcasts, including Her Empire Builder, Proffitt Podcast, and Health Coach Nation, and helped her private clients get booked on over 50 top-rated shows, including The Online Business Show with Tyler McCall, The Heather Sager Show and Get Paid with Claire Pelletreau, among others. Christina lives in Boise, Idaho, USA, with her husband and daughter.   How to connect with Christina... Website:​​ publicityxchristina.com Social: Instagram Facebook    TIME-STAMPED SHOW NOTES 00:35 Meet Christina Lenkowski! 2:00 Lauren's sparkly moment of the week. 2:30 Meg's sparkly moment of the week. Click here to check out Stan. 3:15 Christina's sparkly moment of the week. 4:10 Christina shares her story. 9:30 Why you need to step into the “sustainable spotlight.” 12:27 Why the “spray and pray” method won't get you booked on podcasts. 13:25 What entrepreneurs can do to get booked on podcasts. 15:45 Do you need a one-sheet to pitch a podcast? 18:30 How to do a podcast pitch sprint… 19:15 How to find the right podcasts to pitch. 22:20 Advice for entrepreneurs who may be scared to pitch or appear on podcasts.  26:00 How to turn podcast appearances into sales. 30:00 Tools to maximize your podcast appearances. 31:45 Advice for young entrepreneurs. 32:45 How to work with Christina. 34:05 Find Christina on Instagram or take the Podcast Publicity Quiz to see what your next step is when it comes to podcast pitching.    Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.   LINKS WE MENTIONED Stan YSB Ep #8 Time Flow & Creativity w/Ros Croad Podcast Publicity Quiz    LET'S CONNECT Find Lauren at laurentassiagency.com or on Instagram Connect with Megan at megangersch.com, on TikTok, and Instagram

Ever wanted to try Facebook ads for your acupuncture practice but had no idea where to start? This week we're covering some Facebook ad basics to help make your ads more effective and get a better return on your investment.We'll be talking about:Four categories of Facebook ads that I usually identify for acupuncturistsHow knowing your marketing goal helps you decide which category of ad to create The difference between creating a Facebook ad from scratch and hitting the “Boost Post” buttonWhy my Facebook ads coach always used to say that hitting the “Boost Post” button is like throwing your money awayOhhh, controversial. We're going dig into that.And before we dive in, a quick PSA:If you've ever wanted to pick my brain about marketing, one-on-one, now is the time!The price for my 60-Minute Marketing Strategy Session is going up at midnight on March 14th.Currently the price is $197 and the price will be going up to $247. Plus I'm limiting this to the first ten people who sign up at the current price of $197.>> Click here to learn more.What can you use a 1:1 Marketing Strategy Session for?You can use it for ANY marketing discussion that you'd like to have, but it's often used for:Creating an effective marketing strategy that's the best use of your strengths and your timeIf you have marketing questions and need clarity before taking actionReviewing your current marketing (website and/or social media) and providing tips and suggestionsHelp with content planning/brainstorming content creationYou can also use this session for questions about marketing or creating online courses, programs or services:Guidance on creating an online course, like what to include or how to put it togetherHelp with the tech side of things, such as: course platforms, connecting your email marketing platform, etc.Help with increasing sales if you already created and launched a course, but don't make sales very oftenRe-launching an online course or program to bring in revenueReviewing your sales page, launch emails, or other marketingI've been selling online courses, eBooks, programs, coaching (you name it!) since 2016 and helping other acupuncturists with this is REALLY something I enjoy. In fact, online courses and programs provide half my income, so I'm happy to work with you!In a nutshell, if you need help with ANY kind of marketing, for your brick-and-mortar clinic or your online course or program, I'm happy to help you in a Marketing strategy Session!SHOW NOTES:60-Minute Marketing Strategy SessionClairepells.com – Claire Pelletreau, Facebook ads coachSupport the show (https://www.buymeacoffee.com/michellegrasek)

At the end of 2020, I decided to make a huge change to my business model:    Instead of focusing on selling my popular self-study ads course, I launched a high ticket group program. I've talked about it on the show before, but I purposely held back from charging details about the impact of that change until I spent a year working on it.    In this episode of the podcast, I look back at 2021, at my decision to launch The Lead Lab, at my biggest struggles and some fabulous wins.    “I really want to understand why the fuck I have these issues with selling." Claire Pelletreau   Mentioned in this episode:    This is the best time to enroll in our new program, Get Paid Marketing! I honestly don't know if I'll be able to say the same thing 3 months from now.  Take a few minutes to complete your application here: https://clairepells.com/getpaid.

On today's episode of the podcast I chat with Claire Pelletreau, Facebook and Instagram ads expert, about her company's profit report. This episode of the Unf*ck Your Biz with Braden podcast is sponsored by The Get Paid Podcast, hosted by Claire Pelletreau. If you enjoy today's episode on profit reports, you'll love The Get Paid Podcast where Claire dives into companies' profits, income and how they run their business. Claire's business is to help clients see a return on investment on their Facebook ads and she offers ridiculously easy trainings to set up your own Facebook ads (I can attest to this myself). She started her Year-to-date (though the end of October as this podcast was recorded in early November) Claire's revenue was $263,000. To look at Claire's growth trajectory, the first year of her business she made $18,000 in the six months of that year she had her business. The next year she made $80,000. The year after that was between $150,000 and $200,000. The following year, in 2018, Claire's revenue was $200,000. In 2019 her revenue was $299,000. In 2020, Claire took off half the year for maternity leave and brought in $200,000 in the 6 months she was working. This year, she is at $263,000 on November 4th and does not have an end of year projection. Claire shared that she took a month off in October and that she also had what she considered a failed mini-launch in September when she did a push for applications. The launch also came with an email sequence automation error and made Claire ask herself if she was doing the right thing with her product launch, a question I ask myself regularly during what I call the "COVID hangover year" of 2021. The bulk of Claire's revenue comes from her signature program entitled, "The Lead Lab." In reviewing her P&L, Claire, who has an S Corp and one full time assistant on payroll, found that $68,000 was going to payroll and taxes which can sound right for some and not enough for others. Claire's total operating expenses are $167, 000, net operating profit is $86,000. Claire said she felt like her company wasn't profitable because there wasn't a lot left over after she paid herself. Bug you can't let how much money the IRS is taking from you cloud your judgement of how profitable your business is. After doing the math, Claire is operating at about 65% profit which is really good for also having a full time team member.

Facebook ads can be explosive for your digital products business, but figuring out how to use them in a profitable way can be like trying to solve a jigsaw puzzle.    It doesn't have to be that way!    In this episode of the Empowered Business podcast, we are chatting with Claire Pelletreau about how to make Facebook ads simple and profitable!    Claire Pelletreau is a Facebook and Instagram ad expert and conversion optimization expert. Her mission is for you to actually see a return on the money you're putting into the Zuckerberg machine without the expensive help of an outside ad consultant.    Fortunately, Claire's ad trainings are famous around the interwebs for being ridiculously easy to understand and implement.   Claire also LOVES talking about money - profit, loss, the whole shebang. She asks her guests how much they charge - and how much they earn - on her show, the Get Paid Podcast.   Join us as we talk about how to take your Facebook ads and make them simple enough to implement on your own and achieve amazing results.  Resources Mentioned:  Visit Claire's Website Check out Claire's 5 Ad Formula Check out The Lead Lab Listen to The Get Paid Podcast We Should All Be Millionaires by Rachel Rodgers Sign Up for the Passion to Profit Experience   I would love to connect on Facebook or Instagram! Show notes available at www.monicafroese.com/38

The point of maintenance mode is to give you time and space to take a REAL break. Not a vacation where you're checking your email or you're stuck on your laptop kind of break. But a real, genuine break.That step back can feel kinda scary. It might feel like you're standing at a precipice, trying to figure out if you'll trip and fall over the edge, or if it's just a tiny step down to a solid surface. That step means that you have to trust that the systems you've built and the team you've trained can handle whatever comes up. That's the goal, to allow you to be able to take a break from your business without breaking your business. And what does that look like in a real business? To go through the process to prepare for maintenance mode, build the systems, and then trust them to work and step away? That's what we're talking about today.Claire Pelletreau is a Facebook and Instagram ad expert and conversion optimization expert. Claire also LOVES talking about money–profit, loss, the whole shebang. She asks her guests how much they charge–and how much they earn–on her show, the Get Paid Podcast.Claire recently took a break from her business while on maternity leave for several months. She knew it was coming, so she prepared, she planned and she got her business ready to operate in maintenance mode. And then she walked away. For months. During a pandemic. Listen to the full episode to hear: How Claire changed her content strategy and schedule for her podcast to cover her maternity leave How she budgeted for her leave and unforeseen expenses in her absence The process of mentally and emotionally checking out from her business and what it was like to come back to work in a vastly different world after summer 2020 Letting go of selling herself as part of the package and giving her team ownership Learn more about Claire Pelletreau: ClairePells.com Instagram: @clairepells Facebook: @absoluteclaire The Get Paid Podcast Learn more about Susan: Scalespark.co Twitter @ScaleSpark LinkedIn @thesusanboles Resources: You Need a Budget Clockwork: Design Your Business to Run Itself, Mike Michalowicz Rachel Rodgers

Join us this week as we talk numbers, details, and all things juicy, and I coach Claire on her business and finances. Claire shares her story about how she ended up in digital marketing, what she has implemented from We Should All Be Millionaires: The Club and how this has impacted her business, and her advice to anybody considering joining The Club. Get full show notes and more information here: https://helloseven.co/84

How did last year affect your business? 2020 was hard on a lot of copywriters, but somewhere in all the chaos, many of them found a way to not just survive, but thrive. In this episode of The Copywriter Club Podcast, we invited Claire Pelletreau to interview us about the past year, our own struggles, the changes we’ve made to our businesses and a lot more. We think the next year is full of potential and can’t wait to get started. Here’s what we talked about: •   how Claire set up her business to take maternity leave •   the surprises that came as she took time away (and overcoming failure) •   the mindset shifts Claire dealt with during her leave •   the lessons we learned during 2020 (and Rob’s dream about COVID) •   how we learned to like having a team to support our business •   the pivots we had to make in our business this year •   why we didn’t change our marketing sooner… waiting for pain •   how the various programs at The Copywriter Club work together •   the shift from live to virtual and how things got better •   what we know about TCCIRL in 2021 so far… •   how the past year has impacted us personally •   our pep talk for what to expect in the next year •   our predictions for 2021—what we think is going to happen •   getting copywriters to use more Facebook ads If you want a little more insight into our businesses and what we did over the past 12 months, this is the episode to listen to. Scroll down and click the play button. Or subscribe with your favorite podcast app. You’ll find a full transcript below. The people and stuff we mentioned on the show: Get Paid Podcast with Claire Pelletreau The Courage and Clarity Show with Steph Crowder The Copywriter Accelerator Todd Brown Charlie Gilkey Jereshia Hawk Brian Kurtz Claire’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Transcript is underway...    

On The Get Paid Podcast, Claire Pelletreau gives you an honest look at the reality of running an online business! She interviews entrepreneurs to find out how they get paid and what it costs them to bring in the money.    Learn how to land a guest spot on The Get Paid Podcast in this Podcast Ally minisode!   And don't forget to listen to The Get Paid Podcast podcast before you pitch Claire.

On The Get Paid Podcast, Claire Pelletreau gives you an honest look at the reality of running an online business! She interviews entrepreneurs to find out how they get paid and what it costs them to bring in the money.    Learn how to land a guest spot on The Get Paid Podcast in this Podcast Ally minisode!   And don’t forget to listen to The Get Paid Podcast podcast before you pitch Claire.

Remember when you got that perm that you'd been dreaming of and strutted around town proudly, even though it had more of a rat's nest vibe than a Madonna vibe?   Or even better, remember when you got those parachute pants that you'd been eyeing at the mall and saved up all your babysitting money for?   That hair and those pants were SO COOL to you at the time, but now you look back at the old pictures of yourself and can't help but laugh at yourself and wonder, What was I thinking?   All of us grow and change every year — not just in our style preferences, but in every aspect of life.   So if our tastes are constantly evolving, why do so many of us expect the same podcasting style and business model to work for us forever?   On Podcast Ally, we invited Claire Pelletreau of The Get Paid Podcast to talk about how she changed her podcast after a brutally honest conversation she had with a friend about her show and content.   Claire goes in detail about: Why she pressed pause on her podcast How it felt to come back 2 years later The difficult conversation that sparked changes that made her podcast and business stronger than ever The steps she took to make her podcast more impactful and intentional after her hiatus Where the idea for her show came from How she gets her guests comfortable with opening up about their finances.   Please check out The Get Paid Podcast at www.clairepells.com/podcast or wherever you listen to podcasts.   And if you're interested about Claire's work as a Facebook and Instagram ads consultant, you can watch her masterclass, the 5 ad formula for selling online courses on autopilot, at www.clairepells.com/5ads/.

Remember when you got that perm that you'd been dreaming of and strutted around town proudly, even though it had more of a rat's nest vibe than a Madonna vibe?   Or even better, remember when you got those parachute pants that you'd been eyeing at the mall and saved up all your babysitting money for?   That hair and those pants were SO COOL to you at the time, but now you look back at the old pictures of yourself and can't help but laugh at yourself and wonder, What was I thinking?   All of us grow and change every year — not just in our style preferences, but in every aspect of life.   So if our tastes are constantly evolving, why do so many of us expect the same podcasting style and business model to work for us forever?   On Podcast Ally, we invited Claire Pelletreau of The Get Paid Podcast to talk about how she changed her podcast after a brutally honest conversation she had with a friend about her show and content.   Claire goes in detail about: Why she pressed pause on her podcast How it felt to come back 2 years later The difficult conversation that sparked changes that made her podcast and business stronger than ever The steps she took to make her podcast more impactful and intentional after her hiatus Where the idea for her show came from How she gets her guests comfortable with opening up about their finances.   Please check out The Get Paid Podcast at www.clairepells.com/podcast or wherever you listen to podcasts.   And if you’re interested about Claire’s work as a Facebook and Instagram ads consultant, you can watch her masterclass, the 5 ad formula for selling online courses on autopilot, at www.clairepells.com/5ads/.

Imagine this: you can be a totally lazy entrepreneur yet create amazing, high-quality work and accomplish everything you want in business—and more. And I don’t mean lazy in a negative way. I actually consider myself a pretty lazy person. Yet given the current hustle culture, being a lazy entrepreneur probably sounds hilarious at best and an impossibility at worse. So how on earth can you be a successful entrepreneur and be lazy at the same time? Most importantly, creating high-quality work is at the top. Being smart about where you spend your time is key, too. And, sometimes, running Facebook ads is the most efficient way to engage potential customers and sell your work. In this episode, I’m chatting with Claire Pelletreau who is a self-proclaimed lazy entrepreneur. She’s also a Facebook and Instagram ad consultant, teacher, conversion optimization expert, and creator of Absolute FB Ads. Claire spends her days writing about Facebook and Instagram ads, troubleshooting ad problems with her students, and managing campaigns for 7 and 8 figure business owners. She specializes in Facebook and Instagram ads that sell online courses and programs, but she’ll happily geek out with you on ways to test advertising for any type of business. Claire also LOVES talking about money—profit, loss, the whole shebang. She asks her guests how much they charge—and how much they earn—on her show, the Get Paid Podcast. Listen to the full episode to hear: Why social media may not be worth your time or effort Strategies Claire uses to consistently *make sales* without big launches or constantly posting on social Why spending money on ads makes sense... even if you're only breaking even How Claire has maximized the results she's gotten from investing in copywriting services Learn more about Claire Pelletreau: Clairepells.com Connect with Claire on Instagram The Get Paid Podcast Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch! Other resources from this episode! Natalie Taylor from The Missing Ink

#44: Claire Pelletreau is a Facebook and Instagram ads expert and host of the Get Paid Podcast.In this episode we cover how to run paid ads to grow your email list, what is and isn't working in facebook ads today, and the three biggest mistakes rookies make when running their first ads.If you're the type of person wants to get more customer with Facebook ads without wasting a ton of time and money, you'll definitely want to listen to this episode.Show notes and episode transcript at contentheroes.com/44

This episode features the wonderful Claire Pelletreau, someone who has truly created her ideal lifestyle as her business has grown. She focuses on consistent quality over potentially burdensome growth, proving that bigger isn’t always better.   Claire is all about Facebook and Instagram ads. While she may run the occasional client ad campaign, her core offerings consist of a course to get people running their own Facebook ads, and a mentorship program for those that want to grow a business running ads for clients.   While working full-time at an info-product business, Claire gained all the expertise and confidence she needed to start her own business. Initially hustling for clients, over time she understood the true value of her worth, growing her business to six-figures and beyond.   After enjoying this episode, I highly recommend you check out my episode on her excellent podcast, The Get Paid Podcast.   Key Highlights of the Episode This episode was extremely actionable and insightful. Here are a few key highlights: Working with multiples - Claire sells online courses AND runs a mentorship program, she launched because her course clients wanted more. This allowed Claire to charge premium prices. However raising your rates and enrolling clients at your raised rates are two different things. Claire’s mentorship program is hugely transformational for the members because they gain access to her expertise and a whole community for support. Be an authority and have confidence in your abilities - When working with a client, Claire clearly sets expectations from the beginning. She has such confidence in her expertise that if a client experiences challenges, they trust and rely on her expert explanations without second guessing. Set your boundaries - Claire has given herself the freedom to be flexible in how she serves clients. She prioritizes her lifestyle over business growth. She doesn’t want the burden of running an agency and only chooses to work with a client if she feels their values align. Focus on your core offerings - Even though Claire focuses her efforts on her two successful core products it wasn’t always that way. She remembers creating other things that seemed like a good idea and after expensive launches, realized that no one wanted them. Know when to slow down and when to speed up - “If you’re on the beach, shouldn’t you just enjoy the beach?” Claire knows how to appreciate family and vacation time and points out that it’s a totally different world when you have a kid. There’s a time to speed up, for example, if a client is about to launch a new product, and there’s a time to slow down and focus on life. And lots more! Tune in now.  This episode is brought to you by SERVICES THAT SELL:   This episode was brought to you by my premium program, Services that Sell.    If you've been thinking about niching down and creating a four-figure service that you can sell consistently, And if you have been searching for a simple way to sell your services without a complicated funnel, I encourage you to sign up for my FREE masterclass at  www.jereshiahawk.com/raiseyourrates. I'll make sure you know everything you need to gain the clarity you crave to confidently sell your services online.    Visit  www.jereshiahawk.com/raiseyourrates to register for the next masterclass training today!

Knowing your audience is crucial for any business owner but how you reach your audience is just as important. Whether you’re feeling unsure if Facebook ads are for you or you’re ready to dive into the online ads world, Claire Pelletreau has fantastic advice to make sure you spend your time and money wisely.  Claire joins me and talks about all things Facebook ads, the easiest types of ads to start with, how to know if you’re even ready for ads, and how Facebook ads are kind of like Viagra if you’re eager to give your business a boost!     In this podcast episode, we share:  Claire’s experience working with Facebook ads and starting her own ads service  What to consider before you start spending money on Facebook ads  Two types of spending on ads: Money and Time Ad types that are great for beginners   Tips for podcasters to leverage ads to get more listeners Recommendations for tools to set up and manage ads  Caution for those ready to run ads for clients  Advice for anyone ready to start using Facebook ads or offering it as a service   Memorable Quotes:  “...You should only spend money on ads when you’re already making money in your business...”  “If you’re not closing the sales calls that you’re having, there might be a messaging issue or a pain point thing you haven’t identified, ads aren’t really going to fix that.” “Facebook ads are like Viagra; they’re definitely going to give you a lift but they’re not gonna make you good in bed.” “If you have the money to spend on ads, great! But realize you might be spending it just to get the data and not to get results.”  “People can come with this idea of putting in a dollar and getting two back every time, and that just isn’t always the case.”    About Claire: Claire Pelletreau is a Facebook and Instagram ad consultant, teacher and conversion optimization expert. She spends her days writing about Facebook and Instagram ads, troubleshooting ad problems with her students, and managing campaigns for 7 and 8 figure business owners. She specializes in Facebook and Instagram ads that sell online courses and programs, but she’ll happily geek out with you on ways to test advertising for any type of business. Claire also LOVES talking about money - profit, loss, the whole shebang. She asks her guests how much they charge - and how much they earn - on her show, the Get Paid Podcast. Connect with Claire: Get Paid Podcast  Website Instagram Facebook LinkedIn Twitter   Links Mentioned: FREE 5 Facebook Ads Webinar  Absolute FB Ads Course   This Episode Is Made Possible By: Traject Social (formerly Social Report): The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Hey rebels, this week Claire Pelletreau joins me on The Rebel Rising Podcast. Claire is one of my own favorite podcasters, and a rebellious entrepreneur that I've looked up to and learned a lot from myself. Today we talk about the journey of her podcast and it's own transformation, as well as how she uses her show to grow her list and her income. More importantly, Claire shares why she's rebelling against shiny happy marketing and how she's trying to create less bullshit in the world. Visit this episode's blog post here: https://drmichellemazur.com/2020/03/how-do-you-get-p…laire-pelletreau.html

On this week's episode of the Get Paid Podcast, we're picking up where we left off in June to chat about everything that's changed in my business. From bringing on a new team member, to experimenting with a new medium, the last few months of 2019 laid the foundation for some pretty major shifts in my business.  So, without further ado, allow me to present: The 2019 Year in Review, also known as trying to grow a business and get pregnant at the same time. Tune in for the exciting, the not-so-exciting, the successes and failures, and as always, the numbers.    “I really believe that showing up and being ridiculously useful, giving someone a resource I believe could potentially help them, even though it means me not closing a sale, that's how you generate goodwill” — Claire Pelletreau   This Week on the Get Paid Podcast Using a flash sale to create a digital cushion Bringing on a new team member  The $24k rebrand and website Live events and what they meant for my business The inevitability of success Trying to grow a business and get pregnant at the same time Showing up and being ridiculously useful as a strategy JV Webinars and video SEO Making 10 months of revenue in 5 months The 2019 breakdown Resources Mentioned:     GPP72: 5 Months Since Relaunching the Podcast Dr. Pearce, the functional medicine practicioner: spearce@twwclinics.com  Sarah Ancalmo Ashman Lacy Boggs Mariah Coz's live event: get on their list for details at clairepells.com/ee Denise Duffield Thomas, Emotional Freedom Technique YNAB Budgeting Software GPP: Mark Butler On Being Unfireable Tarzan Kay The Copywriter Club   The Most Important Training for Course Creators    If you're like me, you've heard the talk: “Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot”. But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies.  Now, you can walk through her entire system in her free class: ‘How To Sell More Courses With An Evergreen Sales Funnel'.  It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now.  Now it's time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it's time to go get yourself paid.

Claire Pelletreau is a straight up go-getter who’s so busy she’s having to turn away clients, has a killer course and runs the amazing, no BS “Get Paid Podcast”. In this no-fluff interview, you’re going to hear exactly how Claire went from fired to a skyrocketed Facebook & Instagram ad business with clients like Jasmine Star & Brooke Castillo.  Especially if you have mindset blocks around what’s possible or find yourself juggling different business ideas, this chat is a MUST listen.  Go for a walk or make your next drive more productive - pop in your earbuds and join this conversation to hear: Claire’s ongoing juggle between both 1:1 work and group courses + programs How much Claire charges per month and why (even though at 4-figures) this can be a *distraction* from bigger money makers The role star power has actually played in Claire’s business (names like Jasmine Star + Brooke Castillo) Claire’s struggle with asking for feedback and what mindset shifts did for her second launch One of the biggest milestones in Claire’s business, that ended with tears in a closet The channel Claire is NOW testing to drive more traffic The surprising word Claire adores *that’s different from almost anyone else the show’s ever had!* As shared:WANNA TAKE YOUR BRAND AND WEBSITE TO THE A-LIST LEVEL?!MY ACTUALLY-FUN, GET S*** DONE PROGRAM IS NOW OPEN:  → WEBSITE COPY CATALYST IN MERE WEEKS, HONE YOUR CLIENT MAGNETIZING MESSAGE, UNIQUE BRAND VOICE AND HAVE YOUR WEBSITE PAGES ALL WRITTEN -- DONE!  ONLY OPEN JAN 31 - FEB 9, 2020  LEARN MORE AND SEIZE CHANCE WHILE YOU CAN -  https://allisonevelyn.com/copy-catalyst 

There's so much we can learn from other people's journeys, so I wanted to end season 5 of the Get Paid Podcast sharing a little bit about my own business-building journey and some of the mindset shifts and realizations I've had about being a business owner. Most of them are recent, others have been percolating for a few years, but I believe all of them are going to help me (and hopefully some of you) keep going.  “What would you do if you were the best fucking copywriter or designer or business coach or ad consultant? What would you start doing if it was proven that you were the absolute best?”  — Claire Pelletreau    This Week on the Get Paid Podcast Why focusing on tactics versus mindsets was detrimental for me  Mindset Shift #1: 'Believing what's possible'  Why the name 'Million Dollar Badass' rubbed me the wrong way  Mindset Shift #2: Why investing money for accountability works for me  Mindset Shift #3: Why investing money for time works for me  Why I hire copywriters  Mindset shift #4: Your price will always be wrong for some people Mindset shift #5: Not babysitting other people's investment  Mindset shift #6: Everyone is a fucking mess  Mindset shift #7: "Confidence is really important, really Claire?"  Operating from the place that I'm the fucking best  Mindset shift #8: Investing money for confidence works for me  Resources Mentioned:     ‘What does it take to make a million dollars?' Episode 257 of The Life Coach School with Brooke Castillo Mariah Coz Claire's Episode on Mariah's Podcast Rachel Rodgers Making a Million Dollars by Rachel Rodgers The Accelerator by Mariah Coz Natalie Taylor from The Missing Ink (Copywriter) ‘Everything I Did to Close Out a $220k year' Episode 57 of the Get Paid Podcast Eman Zabi from The Scribesmith (Copywriter) James Wedmore (6 to 7 figures) Jessica Eley  (Mindset Coach) ‘Courtney Sanders: Rejecting the Guru Track' Episode 61 of the Get Paid Podcast Joel Klettke (“this guy Joel from The Copywriter Club conference”) Lacy Boggs from the Content Direction Agency (Copywriter) Sarah Ancalmo Ashman from Public Persona   Connect with me:   Website Instagram Step up Your Facebook Ads Game   Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.    Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here.  Now it's time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it's time to go get yourself paid.

The Connected Yoga Teacher Podcast Ep 152: Simplifying Facebook Ads with Claire Pelletreau   Description: Facebook ads can be an incredibly powerful tool, if done well, but it can be tricky to navigate. What kinds of ads are effective? How can you target your audience effectively? How much should you spend on ads? Claire Pelletreau has the answers to these questions and more. Claire is a Facebook and Instagram ads consultant, and host of the Get Paid Podcast where she asks tough money questions. By using a process of data gathering, analysis, strategy, and experimentation, Claire helps clients get real results from Facebook ads, and prides herself on simplifying the complex Facebook and Instagram advertising for her clients. She offers clients Done-For-You Ad Management and in-depth consultations, as well as FB ads courses and other resources for those looking to DIY their Facebook ads.In this deep-dive interview about Facebook ads, Claire shares her expertise on how to use Facebook ads to target a location specific audience, the difference between doing ads yourself and hiring someone, and why video ads may be the most effective type of ads for yoga teachers.  This episode is perfect for everyone, from someone who's been dabbling in FB ads and wants to make the most of their ad dollars to the beginner who wants to know how to use paid advertising to boost their business. Key Takeaways: [7:09] Shannon introduces her guest for this episode - Claire Pelletreau. [10:19] Claire makes a case for why Facebook ads are not just a good way to get new clients, but also to get back time. [13:25] Claire walks through the process of re-targeting visitors to your website. [16:09] Why are there dips and peaks in terms of site traffic and conversions and leads? [18:18] How can yoga teachers get started with Facebook ads? [21:42] Claire and Shannon discuss what a video ad would look like with an example. [26:26] What are some of Claire's tips for what makes a good video ad? [29:10] What are some of Shannon's hesitations when it comes to putting out Facebook ads? Claire addresses some of her concerns. [32:32] Does Claire recommend doing ads for freebies? [33:58] Claire and Shannon dive into how Shannon's podcast makes her money, and how to track different lead magnets from podcast episodes. [39:57] What is Claire's recommendation for a video ad strategy? [43:05] What should your budget be for Facebook ads, and how do you choose your audience? [47:05] Claire highlights some of the things that Facebook doesn't allow in ads. [49:28] Step 1: Get a tracking pixel on your website! [50:23] What are some of Claire's offerings to help people with Facebook ads? [55:04] Shannon shares her one action step from this interview. What's yours?   Links: Claire Pelletreau The Get Paid Podcast Claire Pelletreau on Facebook, Instagram and YouTube Nanaco on Instagram Consultation Call with Shannon Useful Resources from Claire How to Set Up Facebook's Pixel on Wordpress/Squarespace How to Set Up Facebook Retargeting Ads How to Target Facebook Ads (Set up Pixels) Conversion Tracking Pixels vs. Retargeting Pixels 5-Part Ad Formula Facebook Ad Copy: 5 Steps to More Conversions Absolute FB Ads Roadmap Instagram Story Ads: Why I'm Obsessed + How to Set Them Up Toronto Yoga Conference April 2020   Gratitude to our Sponsor Schedulicity and Yoga for Pelvic Health Teacher Training   Quotes from this episode: "It's so funny how a bigger investment just makes us think that something's going to be better." - Claire   "You're working really hard to get in front of people, then let Facebook and Instagram ads repeatedly put you in front of them." - Claire   "One of the best ways to really spend a small budget is by putting video ads in front of brand new audiences." - Claire   "I think video is probably THE tactic to do for 1:1s in particular." - Claire   "If you're struggling to get people to buy to begin with, Facebook ads is not going to fix that." - Claire   "Identify the objections, and then create content that helps people get over them." - Claire

Today on the podcast our guest is Claire Pelletreau, a Facebook add and conversion optimization expert. Her genius involves brainstorming, strategizing, training and overseeing aspects of add spend for her clients – but that’s not what we’re picking her brain for today. We hear her take on what it means to show up in your business and focus on things that increase profits. We also talk about the nagging sense that you’re not growing as you ought to in your business and those things that lead to self-sabotage. If you’ve ever suffered from imposter syndrome, this episode offers you loads of questions and points of consideration that will help you to move past those gnarly mindsets. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

This week on the Get Paid Podcast, you get another round of one-on-one time with yours truly to chat about all the myths surrounding Facebook and Instagram ads, why some marketers perpetuate those myths, and how you might be standing in the way of your own success. “Is your offer an aspirin or a nice-to-have vitamin?” — Claire Pelletreau   This Week on the Get Paid Podcast Why you shouldn't fall for scare tactics Why your niche matters Is your product an aspirin or a vitamin? Are self-limiting beliefs holding your business back? Resources Mentioned: Absolute FB Ads - price is going up! Join us before December 10th. Finally dipping your toes in the ads water? Do yourself a favor and start with Absolute FB Ads: Simple step-by-step instructions, instead of wasting a TON of money targeting the wrong audience or selecting the wrong objective. You'll be shocked by how many people flush money down the toilet just because Zuckerberg and friends are dead set on making their platform a veritable nightmare for small business owners. With me and my crystal clear instructions holding your hand the entire way, you'll be amazed by how straightforward the process actually is. You'll be a pro at running campaigns that convert in no time. Head over to clairepells.com/pod.    Prices go up on December 10th. Now it's time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it's time to go get yourself paid.

Today we’ve got a bit more of a nitty-gritty details kind of episode, but if you love podcasting, Facebook Ads, or utilize either one in your business, you’re going to enjoy this conversation.  Claire Pelletreau is a Facebook and Instagram ads expert and the host of the Get Paid Podcast. She works with businesses that spend at least $10,000 per month on ads, and she loves to dig deep and make sure a client’s funnel is actually working before spending any time, energy, or money throwing traffic at it through ads. Claire is a super fun guest and really knows her stuff when it comes to Facebook ads. We also talk in-depth about her podcast, the questions she asks her guests, and why she hid for so long behind weekly content creation without being clear with her audience about what she does. Claire also tells us about why she decided to market her services more directly and the effect it had on her sales. We then dive deep into Facebook ads, the strategies she uses with clients, and she answers my many questions about how service businesses can better utilize Facebook ads.

This week on the Get Paid Podcast, it's just you, me and Facebook ads as we chat about why adding Facebook and Instagram ads to your marketing toolkit can help you grow your reach fast. Tune in for the reasons I think you should learn how to leverage Facebook ads sooner rather than later.   If you surveyed your list, you'd be shocked at how few people actually know about your offer. So what's the remedy here? It's Facebook and Instagram ads. ” — Claire Pelletreau This Week on the Get Paid Podcast     How to make your content work harder [3:29] How retargeting ads can help make sure your audience sees your offer [4:33] Why your email open rates suck and what you can do about it [10:16] ROI of  time versus ROI of FB ads [22:36]     Resources Mentioned: Absolute FB Ads  Claire's Instagram Brooke Castillo on the Get Paid Podcast Finally dipping your toes in the ads water? Do yourself a favor and start with Absolute FB Ads: Simple step-by-step instructions, instead of wasting a TON of money targeting the wrong audience or selecting the wrong objective. You'll be shocked by how many people flush money down the toilet just because Zuckerberg and friends are dead set on making their platform a veritable nightmare for small business owners. With me and my crystal clear instructions holding your hand the entire way, you'll be amazed by how straightforward the process actually is. You'll be a pro at running campaigns that convert in no time. Head over to clairepells.com/pod.  Enroll now to save more than 30% on the 2020 price.    Now it's time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it's time to go get yourself paid.

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Welcome to my October 2019 Income Report! Every month I publish an income report to take you behind the scenes of my online business and reveal exactly how much money I make, how much I spend and lessons learned along the way! Important things that happened in October: I intentionally starting reducing my work hours. I did a photo shoot since my last real one was in 2016. I traveled to Colorado for a long weekend to visit my best friend and celebrate her 40th birthday. I hosted another partner webinar with ConvertKit. I recorded 9 podcast guest episodes. I hosted the third 5 Day Freebie Challenge to promote the Website Marketing Lab – and I’ll break down all the stats for you that in this income report too. Notes I found to myself in my planner: “I’m ahead!” “OMG I finally love everything I’m doing in my biz right now, I have butterflies in my chest!” “How can I show like up a boss this week and over-deliver for the 5 Day Freebie Challenge? How can I make this the best experience they’ve ever had from a live challenge?” Review of my goals My target revenue goal is $15,000 a month by March of 2020. My minimum baseline $10,000 a month – $2500 to cover my normal monthly expenses, I set aside $2500 a month for taxes, and pay myself $5,000 a month – two paychecks of $2500 each. Total Revenue: $12,018.50 Affiliate Income: $2027.86 Courses: $7490.64 Done For You & Consulting: $2500 Total Expenses: $2192.83 Out of the ordinary expenses: Facebook Ads to promote “5 Day Freebie Challenge” – $436.78 Annual fee for EasyWebinar – $500 Which means I ran the bare bones of my business for just $1256.05 in October. Good to know in case life hits the fan, and that will also help me meet some of the goals I set at my mastermind retreat, which I’ll talk about a bit later. Get the full breakdown of income, expenses and net profit month by month here. Net Profit: $9825.67 I paid myself $6K of my profit – which I may not have mentioned this in prior income reports, but I’ve actually been paying myself $3000 a paycheck since I think June to repay myself for the Growth University investment. I now have a cushion in the bank where I’m one paycheck and one month’s expenses ahead, and the rest of my profit goes into my tax account – and after I pay taxes every year, what’s left is mine to put back in the business, do something fun, invest, whatever. Biggest Lessons Learned In September, my online courses earned more money than ever before in the history of my business. And then in October, I beat that number by $931. In September, my passive income and courses combined accounted for 76% of my revenue. In October again, passive income and courses combined accounted for exactly 76% percent of my revenue, whereas in previous months it’s never accounted for more than 50%. And I’m so pumped about that…because one of my goals when I joined Growth University was to make enough money from passive income to cover the $2500 monthly consulting gig that I have, planning ahead for when that revenue goes away because it was 25% of my month. And I’m just a few dollars shy of making that happen on the revenue side, but I’m currently totally fine on the expense side because I’ve pared my expenses down so much. Not only have I decreased my expenses, I’ve decreased the amount of time I’m working every week. I mentioned that I made a commitment to my mastermind gals to reduce my work hours, stop working on weekends, vacations and holidays and I truly did put that into practice in October. Here’s how much I worked each week: Week 1: 38 hours, 5.5 of that on the weekend (including my photoshoot). Week 2: 25 hours, Monday – through Thursday morning, then left for Colorado, didn’t work at all there. Week 3: 30.5 hours, started work late mornings, about 6 hours a day, no weekend. Week 4: 41.5 hours, 5 Day Freebie Challenge week, started later in the day, worked every evening and a couple hours on the weekend – all on the Challenge. Total Hours Worked: 135 I went to Colorado for a long weekend and while I brought my laptop with me, I didn’t even open it. For four days it sat untouched in my work bag. This is probably a first in the history of me starting this business that I didn’t open my laptop for that many consecutive days. It wasn’t easy, because I’m a workaholic in recovery, but I was able to do it because I planned ahead. I made a list of all the things I needed – not wanted – needed to get done or scheduled before my trip, scheduled time to get them done, planned time to get my inbox down to zero, put a vacation message on my email and let my students know I’d be offline for a few days. And then I practiced relaxing and unplugging, and I just told myself that what I wanted for the weekend was to be PRESENT. I’m usually distracted. I’m usually working in the mornings while everyone is sleeping… and then they get up and I’m like… “I just gotta finish this one thing…” and I wrap it up… but the damage is already done. My brain is in work mode for the rest of the day. I’m distracted. I’m checking my phone. I’m not fully there. I’m talking about work with my friends who don’t really want to talk about work, and I never feel recharged or relaxed. So this time, I planned ahead to do NOTHING. And it was AMAZING. And I came home relaxed and ready. And I know this might sound lame to those of you who aren’t planners or chronic overworkers, but that mini-trip was a test. Because I’m going on vacation for a week for my 40th birthday in less than 2 weeks at the time of this recording, and I don’t intend to open my laptop for 8 days. I don’t intend to be in any of my Facebook groups for 8 days, or responding to email for 8 days. I feel like I’m finally ready and prepared to take advantage of the life I’ve created…to go on vacation and choose to not work, to practice doing nothing, and to reap the benefits of giving my brain some downtime, and to just be PRESENT with my husband and our friends. Also in October, I ran the 5 Day Freebie Challenge for the third time, which is one of my FAVORITE things to do. I talked about this a little bit last month, I go live in a Facebook group nightly for 5 days, and I teach some core concepts about online marketing and give people action steps to take to get started, and then I give them feedback on their homework and stuff – basically giving them a taste of what it’s like to work with me inside my program. And at the end, I share more about the Website Marketing Lab and how people can continue to work with me after the free live Challenge is over, and then I’d give them a week to enroll, and then I’d close the doors and start walking the new group through the lessons. For the first time, I ran Facebook Ads to promote the Challenge – and I did that as a test. I wanted to see how much they would cost me, how many new signups I got, and how many of those signups actually became customers. So here are all the stats for the 5 Day Freebie Challenge: Total # of Signups: 641 Signups from Facebook Ads: 208 Signups from Email Invitation: 233 Signups from Courses Site: 298 (overlap on signups from email + courses site) Signups from Main Website: 40 Signups from Pep Talks for Side Hustlers Site: 8 Total # of Email Recipients: 600 (bounces, unsubscribes) # of people who joined the Facebook Group: 277 from 10 countries 3.1K likes, comments and reactions. 258 posts 249 Active members # of people who joined the Website Marketing Lab: 19 Conversion Percentage for all signups: 3.2% Conversion Percentage for active participants: 6.9% Total revenue in October from NEW Website Marketing Lab Signups: $4843 (doesn’t include future revenue expected over the next 9-12 months for everyone that opted for a payment plan). So this year, I spent $436 on Facebook ads, and again, I used Claire Pelletreau’s Facebook Ad Spend calculator to figure out my budget and my expected return on investment. I talked to Claire back in episode 231 all about when is the right time to use Facebook Ads in your business so you can go back and listen to that one here. The calculator NAILED IT when it came to my ad spend, the cost of my course, the cost per lead and expected ROI… But here’s the interesting thing about this launch – none of the people that signed up for the 5 Day Freebie Challenge via a Facebook Ad actually joined the program this time around. I mean, I know why… It’s because they don’t know me yet. I haven’t built the know, like and trust factor yet. Our relationship isn’t solidified. I’ll be interested to see if the people that signed up for those ads make a purchase in the future. If I didn’t dig in to my numbers deep enough, I might think that my Facebook Ads were successful. Because I could sit here and tell you that I 10x’d my return on investment for my ad spend… But I didn’t. I spent $436 on Facebook ads and not one of those signups became a customer. My Facebook Ads were successful in terms of growing my list and filling my challenge… So the next Facebook Ads test I’m going to do is run ads to my free content in between launches and see if that brings me my ideal client, and see if those people stick around on my list and eventually become a customer. But they had nothing to do with the results of my launch. I think what made my launch so successful is the relationship I’ve cultivated with my subscribers over time, and the live engagement in my challenge. Just like last month with the Web Designer Academy, I showed up in a Facebook group every night for 5 nights, interacted with everyone in there, shared everything I could share in 60 minutes a day, and answered all their questions and gave feedback on their homework.. I didn’t do a big sales presentation, and I also gave people a chance in every step of the way to opt out of learning more about the Website Marketing Lab. And just like I said with the Web Designer Academy – It’s so much easier to get customers when you’re not trying to sell. And that’s what I teach people to do inside my programs too. And I’m not knocking Facebook Ads at all, but it’s not like they’re magic. I still have to gain the trust of those people. And I’m still going to test out different strategies to see what if anything gets me results… So these Facebook Ad tests that I’ve done the past couple of months, they are just telling me that I’m on the right track. Because you wanna know the strategy that IS bringing me subscribers that turn into customers? Relationships. One of the core strategies I teach me Website Marketing Lab students how to leverage. Yep, building relationships with people that serve the audience I serve, creating opportunities to get in front of their audience and deliver value to them, and in the process getting new subscribers – but these subscribers aren’t coming to me not knowing if they can trust me… because someone they already trust is introducing them to me, I’ve shaved off a big chunk of the time it takes to build that trust vs. people that come in through Facebook Ads. It’s fascinating. And building relationships is free and priceless all at the same time. So that will continue to be my focus throughout the rest of 2019 and 2020 – instead of creating new courses or programs or products, I’ll be creating new relationships. Thanks so much for listening – and I’ll see you right here next week where I’m talking to Sylvie McCracken all about how to create a profitable side hustle as a health care professional. And if you need a website but have no idea how to get started, go to http://www.free5daywebsitechallenge.com and sign up for the 5 Day Website Challenge and learn how to create a website for your side hustle. And if already have a website and you want to learn how to get traffic to it, go to www.jumpstartyourwebsitetraffic.com and sign up for my free 6-part mini-course that’ll walk you through how to get started getting targeted traffic to your website.

Paige is joined by Facebook Ads expert and host of The Get Paid Podcast, Claire Pelletreau. In this episode, we're chatting all things money and revenue streams, both in Claire's business, and the businesses of the women that she interviews in her podcast (including rare insights into their top money-making strategies!) Claire shares how to navigate the highs and lows, and the 4 important mindset shifts every entrepreneur must make in order to start killing it in business! 

Ad strategist and host of the Get Paid Podcast, Claire Pelletreau shares how money works for her, how she makes her marriage work and her plans for retirement. Mentioned in this episode: clairepells.com

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Welcome to my September 2019 Income Report! Every month I publish an income report to take you behind the scenes of my online business and reveal exactly how much money I make, how much I spend and lessons learned along the way! Before we dive in to September’s income report, I want to share an email I got from one of my listeners because she asked a really great question that I thought some of you might also have too, so I wanted to answer it for you here in case you were wondering the same thing. She writes: “I love your income reports, they are so candid & detailed, and I always got a lot of insight from it. I’m a little confused about your August report because: you stopped your 1 on 1 consulting because you prefer the Information business model to focus, as it more scalable & less time consuming but you are selling a course that teach people to be a Web Designer in one of your course (a consultant business model) – that you stops doing it :)) Don’t you think that’s a contradicting message? As a freelance web developer myself, I really know that 1 on 1 consulting work is really time consuming. Do you think I should try to pivot to an information business model too? Thanks! Here’s my response: I LOVE this question SO MUCH, and I’m really glad that you asked. If I were ONLY doing freelance web design, and I didn’t want to do the teaching, training, mentoring and podcasting part of my business, I’d keep taking 1:1 clients all day because I FINALLY figured out how to attract my ideal clients and keep my projects running smoothly. I love my clients, they’re a blast to work with – and because I figured that out and I know how much other web designers STRUGGLE with that, I want to teach them how to do it. I have bigger goals for my business. At first, it was about making a living and being able to quit my day job… and I’ve done that. Now I want to serve WAY more people than I can with 1:1 client work alone – and that’s why I’m stopping 1:1 client work so that I can help more people. It’s not all about being able to make more money with an information model for me. It’s alsp about how many people I can reach and help with an information model. The information model isn’t right for everyone. Some people don’t WANT to create that kind of content and put themselves out there like that. And the 1:1 model isn’t right for everyone because some people need more flexibility in their schedule, etc. So to answer your question – do I think YOU should change to and information model? Only YOU can answer that question. What do you want? What’s going to get you there – bigger paydays with 1:1 web design clients, or the slower growth of an information-model? I think that a blend of both at first is GREAT because they support each other. I hope that helps – and let me know if you have any other questions, I’m an open book!!! So if you guys have any questions, that goes for you too! Reach out, I’m an open book! Okay, let’s dive in to September’s income report. Important things that happened in September: I beta-launched my free “Jumpstart Your Website Traffic” mini-course to my email list. I opened enrollment for my Web Designer Academy. I traveled to Austin for a weekend mastermind retreat with my biz besties. “The thoughts that got you here are going to be the thoughts that keep you from getting to your next goal.” Review of my goals My target revenue goal is $15,000 a month. My minimum baseline is to make around $2500 to cover my normal monthly expenses, I set aside $2500 a month for taxes, I pay myself $5,000 a month and I want to build up a reserve so that I can invest in my team, give myself a raise, have a cushion to cover the ebbs and flows of revenue and eventually cover my husband’s salary. So my minimum baseline is $10,000 a month, and as I mentioned in my income report last month, I want to hit that first $15,000 month by March of 2020. So with that, here’s how much money I made in September of 2019. Total Revenue: $11,824.34 Affiliate Income: $2470.70 Courses: $6559.64 Done For You & Consulting: $2794 Total Expenses: $2482.70 Out of the ordinary expenses: Facebook Ads to promote “How to Start a Freelance Web Design Business Masterclass” – $449 Travel to Lake Austin for Mastermind Retreat – $387 Registration for a conference I’m attending in April: $497   Which means I ran the bare bones of my business for just $1149.70 in September. Good to know in case life hits the fan, and that will also help me meet some of the goals I set at my mastermind retreat, which I’ll talk about a bit later. Get the full breakdown of income, expenses and net profit month by month here. Net Profit: $8,981.64 Biggest Lessons Learned The first thing I noticed when I pulled together my numbers for September is that my online courses earned more money than ever before in the history of my business. My passive income and courses combined accounted for 76% of my revenue this month, whereas in previous months it’s never accounted for more than 50%. And that’s so exciting!!! So I mentioned that I beta-launched my Free Jumpstart Your Website Traffic Mini Course to my email list – so let me explain what that is and why it’s so important to my overall business goals: I have a course called that Website Marketing Lab that teaches people how to market themselves online and get clients. And I only open that course for enrollment a few times a year, and how I promote it is through a live 5 Day Challenge where I go live in a Facebook group nightly for 5 days, and I teach some core concepts about online marketing and give people action steps to take to get started, and then I give them feedback on their homework and stuff – basically giving them a taste of what it’s like to work with me inside my program. And at the end, I share more about the Website Marketing Lab and how people can continue to work with me after the free live Challenge is over, and then I’d give them a week to enroll, and then I’d close the doors and start walking the new group through the lessons. And that’s great, and I love it, but I’d always get people telling me that they missed the training, that they want to enroll but now’s not the right time, or asking me when it’s going to open again because they heard about how awesome it is from a friend in the course – and I’d always have to tell them, “Sorry, it’s gonna be a few months before I open again” and they’re all bummed out because they want to get started NOW. So in working with the team over at Growth University, we came up with the idea of taking the concepts I teach in the live challenge, tweaking them a bit since I’m not there to answer questions and give the feedback like I am during the live challenge and turn it into a mini-course that’s delivered entirely via email – and at the end of the course, I invite people to who want to learn more about working with me to continue to get emails about how they can join the Website Marketing Lab. And then I have the doors to the program always open so that people don’t have to wait for my live challenges to enroll – and I can consistently bring on new students. The other reason that I’m excited about the Free Jumpstart Your Website Traffic Mini Course is that I have a new freebie I can market to help people who ALREADY have a website, and don’t need my Free 5 Day Website Challenge. That opens me up to a whole new group of people that are my ideal client. So I wrote all the content for the course, the sales emails and the sales page in August and September, and then in September I invited my current email list subscribers to sign up for the new course so that I could get a baseline: How many people that signed up for the course joined the Website Marketing Lab? Did people get what they expected out of the free mini course? Why didn’t people buy? And I can use that information to make improvements AND predict my future revenue so that I can start marketing that free mini-course on its own! And I’ll still do a live challenge twice a year because I LOVE doing those, but this way it’s a win-win – people can enroll when the timing is right for them, not me, and I can have income coming in consistently year-round, not just around launch times. The other thing that contributed to my highest-ever course income is my Web Designer Academy. I historically have opened doors to that just once a year in September and we opened again this year. And I’ve always used Facebook Ads to connect with freelance web designers who probably have never heard of me to invite them to a free training – and this year I merged all of the prior free trainings I’ve done for them into a live, 3 part masterclass series, again in a Facebook group, to teach them how to create a successful freelance web design business. At the end of those trainings, I let them know that I’m going to be sharing more information about the Web Designer Academy after the trainings are over… and the crazy thing was, this time, for the first time ever, people were asking me questions about the Web Designer Academy in the Facebook Group, on the live sessions! So this year, I spent $449 on Facebook ads, and I used Claire Pelletreau’s Facebook Ad Spend calculator to figure out my budget and my expected return on investment – and I gotta say, that calculator NAILED IT. I talked to Claire back in episode 231 all about when is the right time to use Facebook Ads in your business so you can go back and listen to that one here. But here’s the interesting thing about this launch – I had the smallest number of people ever sign up for the free training, but I sold more spots in the Web Designer Academy this year in the first 2 days than I did all of last year – and at the time of writing this income report, the launch isn’t over yet. And I think it’s because of the live engagement, seriously. I think it’s because I showed up in a Facebook group for 3 days, interacted with everyone in there, shared everything I could share in 60 minutes a day, and answered all their questions. I didn’t do a big sales presentation, and I also gave people a chance in every step of the way to opt out of learning more about the Web Designer Academy. It’s so much easier to get customers when you’re not trying to sell. And that’s what I teach people to do inside my programs too. And I’m also trying to figure out how I can let people join the Web Designer Academy all year long, and not miss out on the mentorship component – which is why I only open it once a year, because it’s really a year-long mentorship. But there are people who don’t want that, but they want lessons and strategies and templates. So I’m working with my team at Growth University on that too. But it’s gotta be a win-win for both of us, not just a way for me to sell more courses. Okay, so switching gears a little bit here… If you listened to last month’s income report, Episode 252, I shared with you that I decided to stop taking 1:1 web design clients because I spend 80% of my time on them but they only account for 50% of my revenue. In September, I’m currently working on finalizing my last 1:1 project, but I didn’t bring in any revenue from it because we’re between payment cycles. Like I said last month, I know the path forward for me and I just need to keep moving forward. And that takes me back to that quote I’d heard on a podcast all about how “The thoughts that got me here are going to be the thoughts that keep you from getting to your next goal.” For the past several months I’ve been thinking “Just keep doing what you’re doing…” and that was a great thought. It kept me focused and on track to get everything in place so that I could market my courses and grow my scalable revenue streams. But now it’s time for me to switch gears – and I talk about this all the time to students inside my Website Marketing Lab and my Web Designer Academy – it’s time for me to move out of CREATE mode into DO mode. It’s time to start marketing and getting myself out in front of my ideal customers in a bigger way. And that’s why my September mastermind couldn’t have come at a better time. Back in Episode 177, I shared with you how I went to a mastermind retreat in September of 2018 in Austin Texas with 5 strangers who became 5 of my closest friends. Since then we’ve met monthly, hold each other accountable to our goals and communicate daily via a group text and Marco Polo. We got together again this September at a gorgeous AirBNB on Lake Travis in Austin and basically had a three-day business-planning slumber party. Pretty much my dream life. The format we did this year was Friday night, we each recapped our goals from last year, what we accomplished, what we didn’t accomplish and what held us back from our goals. On Saturday, we each had a hot seat where we shared our goals for the next 5 years and what we thought needed to happen to get us there – and then we challenged each other on those goals, like, do they align with our other goals, why do we really want those goals, is that serving us, what’s holding us back from just going for it. And then on Sunday morning, we broke into groups and taught each other – because we all have a strength and skill that someone else in the group can benefit from. Sunday afternoon we had a work day where we knocked out some of those important projects that we knew would get back-burnered the moment we got home. And there was amazing food we cooked together, all planned by one of the girls who is a lifestyle and food blogger, and delicious wine, and great music, some tears and lots of laughs. So I wanted to share with you a couple of the goals that came out of the retreat for me and why I chose those goals so that if you’re thinking about what you want to work on in your side hustle next year, maybe this will give you a few ideas: Goal #1: Double my email list subscribers by September 2020. Why? Because that’s how I market and sell my online courses. I make offers to the people on my email list who have specifically expressed interest in solving the problem that my online courses solve: learning how to build a website, learning how to market themselves online, and learning how to have a successful freelance web design business. And if I want my revenue to grow so that I can hit that $15,000 a month number (and ideally all of that will come from affiliate marketing and courses with no consulting or 1:1 client work), then I need to reach more people. How? Continue doing exactly what I teach my students to do inside my Website Marketing Lab. Stop trying to build followings and relying on algorithms to connect me with my ideal clients online and start building relationships instead. But what I need to do differently than what I’ve been doing is put way more time into that. I’ve been spending a lot of necessary time shoring up my foundation to prepare for that growth, but now it’s time to grow. And that’s why the thought “Just keep doing what you’re doing…” isn’t going to get me to the next level. The thought that’s going to take me to the next level is “It’s time to show up and put myself out there.” Goal #2: Work 40 hours a week, and stop working weekends. Now that I’m not taking 1:1 client work anymore, technically I should have 80% more time… What I used to do was spend Tuesday – Friday on client work, and then Saturday – Monday on my own stuff. And if you’ve listened to this podcast for any amount of time, overworking has been a theme. It started in my side hustle days because I needed to work that much to grow the business outside of my day job. It continued through that first year after I quit my day job because I was so scared of not making enough money to pay the bills. And then it just became a habit, and a convenient excuse for not doing the other things in my life I wanted to do, but that were going to be hard. Like finally losing weight. Or a buffer to escape into when I didn’t want to think about other things. Now that I’m phasing clients out, I have no excuses. And I don’t want my whole life to be about work, even though I love what I do. And I want to see what I’m capable of when I constrain myself to 40 hours a week (I gotta make it a challenge, right?) I talked to two millionaire business owners on this podcast, Bernadette Doyle in Episode 198 and Kelly Roach in Episode 196, both who challenged me to constrain my work hours… And I did, for awhile, but then I ramped right back up. So I set a goal to reduce my work week to 40 hours, to stop working weekends, to take 4 one-week vacations a year and to not work on holidays. And part of my accountable is to tell you guys, on the podcast, of this goal and start reporting hours worked in my income reports. So you’ll start to see those in my income reports starting in October 2019. So overall, I feel like by having clarity in my business on exactly what I help people with, crystal clear goals and a step-by-step plan of action for making happen, I have no doubt I’ll reach those revenue goals… I think my biggest challenge, honestly, is going to be the 40 hour work week and taking more time off. And I want to set a good example for you guys. I don’t want you to think your dream isn’t possible because you can’t work as much as I do. You don’t HAVE to work as much as I do. I don’t have to work as much as I do! So I’ll keep you posted on that. And if you need a website but have no idea how to get started, go to https://www.peptalksforsidehustlers.com/5day and sign up for the 5 Day Website Challenge and learn how to create a website for your side hustle. And if already have a website and you want to learn how to get traffic to it, go to www.jumpstartyourwebsitetraffic.com and sign up for my free 6-part mini-course that’ll walk you through how to get started getting targeted traffic to your website.

I ask people how much money they make, how they do it, how much money they take home and so naturally people come into my show and they tell me “I’m nervous.” – Claire Pelletreau On this episode of the Plan Simple Meals Podcast, I’m so excited to talk with entrepreneur Claire Pelletreau, who teaches online business owners how to use Facebook and Instagram effectively for their businesses and runs the Get Paid podcast. She’s also mom to a 3 ½-year-old.  Claire isn’t shy about talking to people about money. So we dive right in about money—making it, spending it, budgeting it, and how people are nervous about talking about it. Along with that, we talk about childcare, stay at home moms and working moms, breastfeeding, and the guilt and judgment involved.  We talk about:  Choosing childcare that works for you and the outer or inner judgment about childcare Making friends and working as forms of self-care The pressure put on moms to breastfeed Making decisions for your business that move you toward bigger goals and the ones that work for the immediate situation Discomfort about talking about money and learning to deal money Secondary infertility, depression, diet changes and how budgeting changed the mindset around IVF BIO Claire Pelletreau is an entrepreneur who teaches people how to run Facebook and Instagram ads for their businesses. She’s the founder of the Get Paid Podcast. She lives in Philadelphia with her three and a half-year-old daughter and her Argentine husband.  LINKS The Get Paid Podcast https://clairepells.com/ The Clean Plate YNAB Doable Changes from this episode: OWN YOUR SELF-CARE. If you love your work and talking about work, own that. Let that be your self-care. If you feel like something else is fun or gives you joy, own that. Sometimes the definition of self-care is too narrow and we judge people for not taking care of themselves. We all have different kinds of self-care. Know what yours is. FIND YOUR PEOPLE. People who “get it” are so important. We get to talk to them about things we love or even do things we love with them. They help and support us in what we do. Think about who in your life supports you in the different parts of your life. Who supports you in your work? In your lifestyle? As a parent? In your healthy living? Often we have different people we turn to in different parts of our lives. Look for—and connect with—your people.  DECIDE WHERE YOUR MONEY IS GOING. Whether you use YNAB or work on budgeting on your own, try this. Know how much money is coming in. If you are an entrepreneur and it isn’t regular, start tracking so that you can see how much comes in and when and maybe notice trends. Then decide ahead of time where your money is going to go. 

Getting your message and offerings out there can seem like a daunting task because in today's market there are so many options of where to advertise. On this episode of The Wealthy Speaker Show, we welcome Facebook ad and conversion optimization expert, Claire Pelletreau. Claire spends her days brainstorming ad strategies with her students, training a future generation of professional ad managers, and overseeing several thousands of dollars in client ad spend. Listen to the […] The post Boost Your Business with Facebook Ads with Claire Pelletreau appeared first on Jane Atkinson.

What’s up, everyone! Today I’m speaking with Claire Pelletreau, Facebook ads strategist and course creator. Claire is a returning guest on the show and she’s here to share what’s happened in her business since we last spoke and her new program, Ad Consultant Incubator. No matter how high I raised the price, the way I was running the program wasn't working Seeing big opportunities in the world of Facebook ads, Claire transitioned from being a life coach to an ad strategist and eventually a course creator. Pricing her Ad Consultant Incubator has been a challenge, but with some tweaks, she was able to use the program to scale her business. Join us in this episode to hear what Claire’s learned about effective pricing, how courses can help grow your business, and practical tips about Facebook ads. Enjoy! Episode Quotes "There are great benefits in setting a more accessible pricing and impacting more lives and still making a lot of money." "You don't need to put people's finances in dire straights to help them get that transformation." "If you have a program that really helped and changed people's lives then people will find the money to do it." "I really like talking about the complexity of Facebook Ads and help people understood it a lot better." Listen to Learn 00:55 Getting to know Claire Pelletreau, Rapid Five Questions 13:14 Pricing challenges, lessons learned and pricing changes made 21:42 The exclusivity of pricing, benefits of setting a more accessible/flexible pricing model 29:51 The filtering aspect of pricing: Does pricing really attracts your ideal client? 35:49 Why you need to define your core values to attract the right clients 38:41 Lessons learned and changes made to the course content and structure 46:48 Claire's support system for the course graduates 51:24 Claire's tips for online course creators 52:02 Awesome things coming up from Claire 53:00 Find out more about Claire (website link), End Notes Get the Bonus Episode! Join us in the bonus segment! It’s a great conversation about how to run Facebook Ads that actually convert. Grab it here: https://get.zencourses.co/extra

There's so much we can learn from other people's journeys, so I wanted to end this season of the Get Paid Podcast sharing a little bit about my own business-building journey and some of the mindset shifts and realizations I've had about being a business owner. Most of them are recent, others have been percolating for a few years, but I believe all of them are going to help me (and hopefully some of you) keep going.  “What would do if you were the best fucking copywriter or designer or business coach or ad consultant? What would you start doing if you it was proven that you were the absolute best?”  — Claire Pelletreau    This Week on the Get Paid Podcast Why focusing on tactics versus mindsets was detrimental for me [3:34] Mindset Shift #1: 'Believing what's possible' [5:57] Why the name 'Million Dollar Badass' rubbed me the wrong way [9:44] Mindset Shift #2: Why investing money for accountability works for me [13:28] Mindset Shift #3: Why investing money for time works for me [15:18] Why I hire copywriters [16:43] Mindset shift #4: Your price will always be wrong for some people [27:30] Mindset shift #5: Not babysitting other people's investment [31:35] Mindset shift #6: Everyone is a fucking mess [37:03] Mindset shift #7: "Confidence is really important, really Claire?" [42:10] Operating from the place that I'm the fucking best [45:30] Mindset shift #8: Investing money for confidence works for me [49:38] Resources Mentioned:     ‘What does it take to make a million dollars?' Episode 257 of The Life Coach School with Brooke Castillo Mariah Coz Claire's Episode on Mariah's Podcast Rachel Rodgers Making a Million Dollars by Rachel Rodgers The Accelerator by Mariah Coz Natalie Taylor from The Missing Ink (Copywriter) ‘Everything I Did to Close Out a $220k year' Episode 57 of the Get Paid Podcast Eman Zabi from The Scribesmith (Copywriter) James Wedmore (6 to 7 figures) Jessica Eley  (Mindset Coach) ‘Courtney Sanders: Rejecting the Guru Track' Episode 61 of the Get Paid Podcast Joel Klettke (“this guy Joel from The Copywriter Club conference”) Lacy Boggs from the Content Direction Agency (Copywriter) Sarah Ancalmo Ashman from Public Persona   Connect with me:   Website Instagram The Most Important Training for Course Creators    If you're like me, you've heard the talk: “Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot”. But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies.    Now, you can walk through her entire system in her free class: ‘how To Sell More Courses With An Evergreen Sales Funnel'.  It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now.    Now it's time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it's time to go get yourself paid!

Today on the podcast I'm talking to my good friend and client, Claire Pelletreau, of the Get Paid podcast. In addition to being a badass podcast host, Claire is the expert in Facebook + Instagram ads! She runs ads for course creators, and teaches people like you and me to sell more of our courses through paid ads! Claire joined the Accelerator specifically to learn how to get her evergreen funnel up and running. 6 weeks after putting her funnel live...it had already earned her 10k in revenue! And this was with really low website traffic. In this episode, we go in-depth about conversion rates, how launches and evergreen works together, and how Claire promotes her evergreen funnel to her audience. Listen in now! Resources mentioned: ✅Webinar Rockstar: https://webinarrockstar.co ✅The Accelerator: https://mariahcoz.com/accelerator   Follow Mariah on other platforms:

Continuing with our women and money series, we are thrilled to share this recent interview with Claire Pelletreau—a Facebook Ads expert who runs a six-figure online business and hosts The Get Paid Podcast.   As you may infer from the name of her show, Claire loves to talk about all things money. Once a week, she sits down with entrepreneurs and asks them tough and very personal questions about their businesses. A standout from these episodes is her tradition of asking guests what they pay themselves—a question that most people would admit is quite uncomfortable.   In this episode, Claire shares insights about her own business journey and reveals what it’s like to ask her guests about money. We also get into why Claire believes paid ads are so important and how she manages her own success.   We absolutely love Claire's work and we both listen to EVERY episode of her show. It is so affirming and enlightening and we are grateful for her contribution to the broader money conversation. Enjoy the episode!   Key Points From This Episode:     Asking the questions that no one seems to want to ask on a podcast.   How Claire started work as a freelancer while employed elsewhere.   Finding early guests for the podcast who were comfortable talking about money.   Why Claire still gets nervous asking what people pay themselves.   Unpacking a particular person's story and looking beyond a snapshot.   Claire's younger years, career dreams, and how she came into entrepreneurship.   Discovering money mindsets and how important this moment was for Claire's journey.   Claire's current money goals; why she is currently focussing on income over revenue.   Business scaling and why ads are so essential.   Claire's family, friends and social community; their reactions to her success.   The divide between online entrepreneurs and the rest of the world.   The most surprising elements of hosting a podcast about money.    This week's top of mind question round with Claire!   Claire's joy and hustle recommendations.   And much more!   Links Mentioned in Today’s Episode:   Become and Online Teacher — https://www.soulful.mba/teacher Namastream — https://namastream.com/ Brooke Castillo — https://thelifecoachschool.com/ Brooke Castillo on The Get Paid Podcast — https://clairepells.com/63/ Nathan Barry — https://nathanbarry.com/ ConvertKit — https://convertkit.com/ Denise Duffield Thomas — https://denisedt.com/ Get Rich, Lucky Bitch — https://www.amazon.com/Get-Rich-Lucky-Bitch-Release-ebook/dp/B00BSG124I Crazy Rich Asians — https://www.goodreads.com/book/show/16085481-crazy-rich-asians     Joy: Show Your Work Podcast — https://laineygossipentertainment.libsyn.com/ Hustle: Instagram + Facebook Ads   Connect with Claire Claire Pelletreau — https://clairepells.com/ The Get Paid Podcast — https://clairepells.com/category/podcast/

And that's a wrap! In the final episode of the season, we're talking about some of the highlights of Season 4 (looking at you Brooke Castillo), how I restructured my Ad Consultant Incubator and what that meant for the launch, expanding my team, and what you can expect in the next season of the Get Paid Podcast.   “I started paying people to do more shit for me. So while I might not be making back the exact investment every single month, it's time and space for me to start thinking bigger.” - Claire Pelletreau   This Week on the Get Paid Podcast:   What's happened in my business since I relaunched the podcast [3:05] Dealing with depression while running a business [7:40] The most downloaded episode of the Get Paid Podcast [9:11] Restructuring the Ad Consultant Incubator [12:05] What didn't work well from the launch [20:11] Why I put an application in (despite it reducing conversion) [22:19] Getting other people to do shit for me [24:08] Where are they now? [28:24] How you can get on the Get Paid Podcast [30:26] Running Ads for your podcast [31:34]   Resources Mentioned:   Should I have Scholarships? by That's Now How That Works Episode 63: $17 Million In Revenue From 2 Offerings with Brooke Castillo Natalie Taylor from The Missing Ink Sarah Ancalmo Ashman of Public Persona   Be a guest on the Get Paid Podcast   Connect:   Website Instagram Free Facebook Ads Masterclass   Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.   Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here.   Now it's time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Claire Pelletreau is a Facebook + Instagram ads expert and host of the the Get Paid Podcast. I discovered Claire back in 2015 when I had just started my business and started to figure out that there was this whole world of online entrepreneurs helping each other learn what they needed to learn to actually get traction and grow their businesses online. I came across her in Becca Tracey’s Uncaged Lifers Facebook Group, saw that she taught Facebook Ads and I immediately picked up her Absolute Facebook Ads course. Not only is she a Facebook Ads expert who runs ads for her clients and teaches her students how to run successful ad campaigns for their clients, she also has a podcast called Get Paid, where she gets into the nitty gritty with some of your favorite online entrepreneurs to find out exactly what it takes to run their businesses online. What I’ve always loved about Claire is that she’s real, she’s honest, vulnerable and she tells it like it is - and I really gravitate toward people like that because I’ve made every mistake you can possibly make in trying to grow my business - especially when it comes to Facebook Ads - and what I find inspiring about Claire is that she’s made all the mistakes too, and she’s super successful because of it. And so as I’ve had more and more guests on this podcast to talk about their business journeys, what I’ve realized is that mistakes are a prerequisite for success. Not a single person that I’ve talked to, myself and Claire included, just nailed it right from the start. If you’re not out there trying things, underpricing yourself, and being nervous on consultation calls and launching products to crickets and screwing up your tech, you’re probably not learning, and you’re not growing. And we continue to make mistakes, and I think Claire already knows this, but what’s really changed for me is how I think about them. It’s what I make those mistakes and failures mean. So I’m really excited for you to hear my conversation with Claire about her business evolution and how you can get started using Facebook Ads in your business in a really effective way. Today we’re talking about: How a job loss pushed Claire to take her side hustle as a FB ads manager to a full time How Claire went to work for an agency and helped her get her confidence back after taking time off from her business Claire’s advice on pricing Why Claire is very clear on who her product is targeting When to start investing in Facebook ads Claire’s advice on the one Facebook ad strategy you can implement RIGHT NOW The importance of brand awareness Claire’s advice for what metrics to look at when you run Facebook ads Claire’s advice for someone who is just starting out My favorite quotes from Claire: “We want to help people but it’s not our job to help everyone” “Focus on the highest impact activities” “Just try to help as many people as you can with the problem you know how to solve really well” Bio: Claire Pelletreau is a Facebook ad and conversion optimization expert. She spends her days brainstorming ad strategies with her students, training a future generation of professional ad managers, and overseeing several thousands of dollars in client ad spend. She specializes in running ads that sell online courses, but will happily geek out with you on ways to scale every kind of business with paid traffic. Claire also LOVES talking about money - profit, loss, the whole shebang. She asks her guests how much they charge - and how much they earn - on her show, the Get Paid Podcast.

Claire Pelletreau is a Facebook ad strategist and the host of the Get Paid podcast. A few years ago, Claire took some maternity leave—and that maternity leave ended up being twice as long as she originally planned. Coming back to work was, as she put it, terrifying. She worried that she's lost her edge and had gotten left behind by changes in the market. But what she ultimately found was that the seed she'd planted years ago was still growing... it just took her a little time to reclaim her confidence for tending it. Claire and I not only talk about her return from maternity leave, but why she took a gig subcontracting for another ad strategist, how she found a new level of confidence, and how her own offers have evolved—flops and all. We also discuss the return of her brilliant podcast, Get Paid. The post EP 202: Rebuilding Your Business After A Break With Ad Strategist Claire Pelletreau appeared first on What Works.

Claire Pelletreau, host of the Get Paid Podcast, returns to C&C to chat all things money and business. We get into lots of juicy topics on this episode - when is the right time to outsource your work, pricing strategies and you'll even here her early money mindset story and how it's evolved over the years.

Stop leaving money on the table. Brought on Claire Pelletreau to open your eyes (and mine) to the world of paid advertising and traffic. Some of you might already be dabbling, some of you may have no clue wtf I’m talking about. Good. We live in one of the best times ever, and opportunity really […] The post MOTM #106: Everything You Need to Know About Facebook and Instagram Ads with Claire Pelletreau appeared first on The Movement Maestro.

Episode #13. As host of the Get Paid podcast, Claire isn’t afraid to pull back the curtains and talk about money. Plus, Claire is a Facebook Ad expert. Let me tell you, she knows what’s she’s talking about. The post Scaling Your Expertise and the ONE Ad Everyone Needs to Run! with Claire Pelletreau appeared first on Jaclyn Mellone || Go-To Gal Podcast.

The tables have turned and now I'm in the Get Paid Hotseat! My friend Val Geisler interviews me about the evolution of my business since May 2014, getting fired from a well-known online business, and why I only “took home” $4,000 in July after making nearly $10,000 in revenue.

How did you determine the product your market needs? How did you launch your online course? How did you start getting clients? How do you get paid? These are several of the questions I ask my guests on the show and in season 1, I answered a few of these very questions on how I ran my business, worked with clients, and got paid in my first year of online business.   But, like many things - the way I get paid today is significantly different than how I did in my first year.   On today's episode, I share my “origin story” and some of the things I did in my first year of online business. I share how things have changed and evolved over the years and the steps I took to close out a $220K year.  I also share the most shocking revelation I've had regarding my former attitude toward spending money as well as how I started my first group program and how it has evolved to become a huge revenue source for my business today.     “The biggest thing I learned about myself is that I seek - and flourish - off of external validation.” - Claire Pelletreau     This Week on the Get Paid Podcast:   My “origin story” and my initial view about money and working on retainer Why I felt like a fraud when I conducted my 2016 Masterclass after my maternity leave Why the 2017 Traffic and Conversion Summit is one of the most pivotal things that happened in my business The factors I considered that resulted in the 300% fee increase on the course I was offering Why I initially decided not to run the group program I launched and what motivated me to re-launch my ad consulting program Two disappointing product launches that led me to re-evaluate my course offerings and marketing strategy The course that helped me become more confident in what I do while being happy with the sales rate How nine people gave me new life as they worked with me in the Ad Consultant Incubator Program How much I charge for my retainer clients and the minimum amount of time to work with me How the client work brought in a lot of money and the investments I made in 2018 How the know-like-trust process is fast-tracked using the podcasting platform Details of my 2019 business plan and why I'm trying to slow down this year     Resources Mentioned:   $4K in the Bank after a $10K Month (GPP13) Tony Rulli: Referrals, Competitor Friends & The Online Ad Business (GPP53) Kendrick Shope Webinar RockstarCourse by Mariah Coz    Sell Your Online Course - on Autopilot!   Are you ready to ramp up your online course sales this year? Thinking about using Facebook and Instagram ads to promote your services and online products, but feeling a little overwhelmed?   Then you need the 5-Part Ad Formula That Sells Online Courses on Autopilot.   This FREE masterclass is based on my proven formula and teaches you how to create 5 killer Facebook and Instagram ads that will convert newsfeed browsers into new students for your online course, group program, or mastermind.   So… what are you waiting for? Request your free access to The 5 Ads Formula That Sells Online Courses on Autopilot today.    Now it's time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it's time to go get yourself paid.

Welcome back to season 4 of the Get Paid Podcast! After taking a longmaternity leave and hiatus from the show to evaluate what worked, what didn't work, and what changes I needed to make to improve the show - I am excited to finally be back behind the mic.   On today's episode, I share why I started this podcast in the first place, why I took an extended break, and why I decided to pick up the mic again. I get real on the challenges and obstacles I faced in my first three seasons, the lessons I learned throughout this journey, and my new mission and goals for the show moving forward. I also share what you can expect from each episode of the Get Paid Podcast and highlight some of my favorite past seasons and episodes.    “My goal is to have interesting conversations that you actually benefit from.” - Claire Pelletreau    This Week on the Get Paid Podcast:   My career background and how I help creatives and entrepreneurs excel with Facebook and Instagram ads. Why I decided to start my podcast - and why I stopped. The challenges I faced in my first three seasons and the lessons I learned from them. My new mission and goals for the show. What to expect from each episode.     Resources Mentioned:   Episode 1: Tara Gentile: Launching, Group Coaching and Beer Episode 12: $4k in the Bank after a $10k Month Episode 16: Mark Butler: The CFO You Can Never Fire Episode 46: Shannon Simmons: The Challenge of Scaling a Service-Based Business Fearless Launching Podcast with Anne Samoilov Lady Business Radio with Jessica Kupferman Fizzle   Sell Your Online Course - on Autopilot!   Are you ready to ramp up your online course sales this year? Thinking about using Facebook and Instagram ads to promote your services and online products, but feeling a little overwhelmed?   Then you need the 5-Part Ad Formula That Sells Online Courses on Autopilot!   This FREE masterclass is based on my proven formula and teaches you how to create 5killerFacebook and Instagram ads that will convert newsfeed browsers into new students for your online course, group program, or mastermind.   So…what are you waiting for? Request your free access to The 5 Ads Formula That Sells Online Courses on Autopilot today!   Now it's time to GET PAID!   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, Twitter, YouTube, and Instagram, visit my website for even more juicy content, and be sure to share your favorite episodes on social media.   Now, it's time to go get yourself paid!  

Do you ever worry that maybe you’re casting your net too wide? Are you afraid of narrowing down your scope too much, to the point where it will affect your income? Today, Claire is here to share her experience on the subject. Before going on maternity leave, she was trying to appeal to everyone who had a need, but it was what she learned after returning to work that really changed her life, and her world.  Show Highlights: The moment Claire realized her job was draining rather than feeding her The reason Claire didn’t “niche down” in the beginning  The personal check in she had after going on maternity leave for 6 months How some lightbulb moments are merely stepping stones The things that contribute to having a lightbulb moment What Claire learned/realized leading up to maternity leave Why having the lightbulb moment is only the first step Where Claire’s business is now compared to before her realization The exchange of letting go of her goals that actually put her in a better place Why Claire is able to worry less about outcomes Resources: Claire's Website  Claire's Facebook  Claire's Instagram Ask by Ryan Levesque Strap on a Pair by Abby Walker  Get Paid Podcast  Becky Mollenkamp is a certified business mindset coach who belives YOU deserve to feel powerful and fulfilled. Follow and connect with Becky: Website: https://www.beckymollenkamp.com Facebook: https://www.facebook.com/thegutsyboss LinkedIn: http://www.linkedin.com/in/beckymollenkamp Instagram: http://www.instagram.com/beckymollenkamp

Shownotes: http://fizzleshow.co/263 Is it true that you need to spend money in order to make money? Are you waiting for cash flow to succeed in your business? How far does financial invest take your work? We are here to tell you that, although money is not going to hurt your business, spending it will not necessarily ensure it's success. In this episode we traverse the idea of how and when you can spend money as an entrepreneur and when it might not even be necessary at all. Money Isn't Magic Here at Fizzle, we often talk about these ins and outs, but it's a great reminder to take the focus away from the money that can and must be spent, and keep everything in perspective. We also talk about over-reliance on strategy, money philosophies and staying trained on why you started your business in the first place. We look at websites, design, copywriting and advertising and the team give their opinions across the board on how to answer the questions that these areas raise. So jump right in with us as we break down how and when you should put money into your business, so that you get the most out! Key Points From This Episode: The questions that arise for new business owners. [0:04:24.3] Different kinds of business models and how this relates to the necessary money. [0:07:02.3] The real challenge of starting and running a business. [0:11:41.2] Over-reliance on strategy and the truth about money philosophy. [0:13:51.3] Maintaining the joy of the business alongside marketing. [0:19:41.2] Getting out of the rat race and off of the hamster wheel. [0:21:30.2] Why passive income is often not completely passive. [0:26:31.8] Figuring out the definition of what a comfortable life is for you. [0:29:51.2] Getting over the fear of failure and the pursuit of perfection. [0:32:39.6] Spending money on building a website. [0:33:49.2] Why design doesn't matter as much as you think it does. [0:40:27.1] The power and weaknesses of copywriting. [0:44:25.6] Weighing the value of Facebook Ads as a business tool. [0:49:13.9] Useful resources for deciding when and where to spend money. [0:51:59.9] Links Mentioned in Today's Episode: Fizzle Web Design Course Fizzle 80/20 Copywriting Guide Fizzle Small Business Toolkit Tesla - https://www.tesla.com/ The Hard Thing About Hard Things — https://www.goodreads.com/book/show/18176747-the-hard-thing-about-hard-things Inbox Zero — https://lifehacker.com/282544/merlin-mann-presents-inbox-zero Jess Lively — http://jesslively.com/ Pat Flynn — https://www.smartpassiveincome.com/ Seth Godin — http://sethgodin.strikingly.com/ Elizabeth Gilbert — https://www.elizabethgilbert.com/ WordPress — https://wordpress.com/ Claire Pelletreau — https://clairepells.com/ StoryBrand — https://storybrand.com/about/ Courtney Foster-Donahue — http://courtneyfosterdonahue.com/

Shownotes: http://fizzleshow.co/261 What's the difference between you fizzling out and creating a business that supports you, your family and the lifestyle you want to live? Is doing this entrepreneur thing even possible? Why are we even doing all this work at all? We don't want you to fizzle out. We want to give you the tools and education you need to create a business that is right for you. We want to help you get the right mindset, the training, the motivation and the vision to know where you are going and how to get there. And we're going to do it by showing you that success is a probability by walking you through real life examples of modern day HONEST successes. In this episode we are talking about real, honest businesses that have started in the last decade using the tools of the internet to serve an audience. These are young Fizzle Community members' businesses that have provided an actual solution to someone's problem and harvested their own success. These are businesses who have developed trust and engagement with their people and transmitted that trust and engagement into revenue. These are great examples of what is not only possible for you as an entrepreneur in this day and age, but also what is probable for you as an entrepreneur in this day and age. Today on the show we also talk about what the difference is between what is possible and what is probable. We delve into the business models of our Fizzle Show members showcased here today and the simple strategies they used to achieve success and their dream lifestyles. These are all regular people who have turned their simple ideas and genuine passions into a reality and the good news is, this type of success is probable for you too! “That is a very common outcome of pursuing entrepreneurship – that you feel connected to your work.” Key Points From This Episode: What is the difference between possibility and probability. [0:05:10.0] The probable reality of entrepreneurship (aside from making money.) [0:08:18.0] Aiming to be Taylor Swift versus living a lifestyle you're honestly excited by. [0:10:30.0] The importance of recognizing that success is not a destination. [0:11:20.0] Learn more about the incredibly optimistic Fizzle Show survey stats. [0:13:15.0] Find out more about Matt Giovanisci: His rap video and the businesses he runs. [0:14:10.0] The opportunities from affiliate site partnerships such as Amazon Associates. [0:20:45.0] How am I supposed to choose one idea!? How Matt navigated this question. [0:22:40.0] Find out about Christina Scalera's business model at The Contract Shop. [0:24:45.0] Caleb Wojcik's The DIY Video Guy business model and courses. [0:27:30.0] The success of Andrew's Listen Money Matters Podcast. [0:31:10.0] Facebook ad consulting with Claire Pelletreau of clairepells.com. [0:33:47.0] The Digital Photo Mentor and how she travels the world as a studio photographer. [0:37:13.0] Scott's Bass Lesson: How he created the largest base instruction community on the web. [0:40:30.0] Beth's Pass The Plants food blog and the doors that have opened for her. [0:43:40.0] Tom Ross' Design Cuts blog and how he saved his customers over 100 million dollars. [0:47:30.0] Kevin's Rebooted Body site and doing something unique in the fitness space. [0:43:40.0] “These are such awesome business examples because they're not these big, massive celebrity things!” Links Mentioned in Today's Episode: Matt's Pool Care Rap Video – https://www.youtube.com/watch?v=n_06MCOcdvo Swim University – https://www.swimuniversity.com/ Amazon Associates – https://affiliate-program.amazon.com/ Nerd Wallet – https://www.nerdwallet.com/ The Contract Shop – https://thecontractshop.com/ The DIY Video Guy – http://www.calebwojcik.com/ Listen Money Matters Podcast – https://www.listenmoneymatters.com/show/ Facebook Ads with Claire Pells – https://clairepells.com/ Digital Photo Mentor – https://www.digitalphotomentor.com/ Scott's Bass Lesson – https://scottsbasslessons.com/ Pass The Plants food blog – https://passtheplants.com/about/ Design Cuts – https://www.designcuts.com/ Rebooted Body – https://rebootedbody.com/

Claire Pelletreau (http://clairepells.com/) is our special guest on today's episode of Traffic and Leads Podcast. She is a Facebook ad strategist with a lot of experience under her belt. She's frank. Transparent. Unafraid to say things, clearly and to-the-point. She recently had a $37k launch with a $297 product and 4,000 people on her list. IN THIS EPISODE YOU WILL LEARN: * How planning out everything contributed to her recent huge launch. * Webinars can be great, even for those who hate selling. Claire also shares ideas on how you can get people to attend your webinar (especially a Facebook webinar). * How pushing yourself and your ideas (or getting someone else to push you) can help you achieve greater things than you planned. * What sort of stats lend themselves to qualified leads. What sort of activities people are taking part in prior to committing to a buy. * All the details about Claire's Facebook list building, and all the info she's learned about what has and hasn't worked with her Facebook ad approach. Sometimes, even when people are engaging, they may not be buying!

EVERYTHING YOU NEED TO KNOW ABOUT FACEBOOK ADS Facebook Ads is an area that continues to change. Once we think we’ve got it down pat, there’s updates and new trends. Agr, it’s a total headache. I know it can be overwhelming trying to keep up to date BUT (there’s a big but), Facebook Advertising can be relatively cheap and a really effective way for small business owners to get their brand in front of the RIGHT people. Today, I’ve sourced an absolute expert in the field to give us the down low on all things Facebook Advertising.   THIS WEEK’S PODCAST Angela Ponsford is the co-founder of Dotti Media. Dotti Media helps businesses build and grow their online presence using social media, marketing strategy and publicity. Angela is a qualified Facebook Ads consultant who’s trained with one of the best in the industry, as well as a forensic scientist who loves nerding out over data. Angela is a Certified Social Media Manager from Andrea Vahl & Phyllis Khare’s Social Media Manager School and a graduate of Claire Pelletreau’s Facebook Ads Incubator Program. So in a nutshell, Angela is a Facebook Ads EXPERT and she’s got so much knowledge to share with us today. Angela and the team at Dotti Media are long time friends of MWH and it’s my pleasure to welcome Angela BACK onto the virtual couch.   WHAT YOU WILL LEARN The latest Facebook Advertising news HOW to use Facebook Remarketing WHEN you should boost a post on Facebook HOW to set a realistic Facebook Advertising budget   FREE WEBINAR! Join us for the Facebook Fiesta in February! You've asked and I've heard your frustrations ladies! So I've partnered up with Australia's best authority on Facebook Advertising, Dotti Media, to give you 3 X the learning this February! Along with this podcast we’re hosting: A Facebook Live mini masterclass in the Biz Club A FREE Facebook Ad strategies webinar on 23rd February, 8pm AEST Through this online event, you'll be able to join myself and Angela Ponsford, FB Ads guru, as she shares the latest Facebook ad strategies to help you grow your business. She’ll be giving the low down on what makes an ad supremely clickable to what kind of metrics you need to keep an eye on in the Ads Manager. More than anything, Angela is on a mission to help you stop wasting your time and money on Facebook Ads. REGISTER HERE   CONNECT WITH ANGELA Web: http://dottimedia.com/ Facebook: https://www.facebook.com/DottiMedia/ Instagram: https://www.instagram.com/DottiMedia/ Thank you Angela for being such a fab returning guest! HOOKED ON MWH? CONNECT WITH ME HERE: Web: https://tracyharris.wpengine.com/ Facebook: https://www.facebook.com/Mumswithhustle/ Instagram: www.instagram.com/mumswithhustle Twitter: https://twitter.com/MumsWithHustle Biz Club: https://www.facebook.com/groups/mumswithhustle/ P.S. Love MWH Podcasts? Review me on iTunes! 

"I had this thing that I wanted to do, but I never would have done it if this hadn't happened to me..." This week's set of Courage & Clarity episodes features two fantastic, straight-to-the-point conversations with the brilliant Facebook Ads expert Claire Pelletreau. (Psst, are you new to this podcast? This show is all about helping you find the courage & the clarity to after what you love. Each guest joins me for two episodes: courage (the VISION) & clarity (the PROCESS). More on that over here in Episode 1.) Claire takes us back to the beginning of her entrepreneurial journey when she was working for Laura Roeder and learning the ins & outs of online marketing.She describes this time in her career as "getting a Master's Degree with someone else's money" -- she got to play around, experiment and test things without having to absorb all the risk that comes along with it. Claire was learning a lot, and she was really comfortable right where she was.In fact, Claire shares that she can envision a reality where she never left this job, quietly tamping down the big scary entrepreneurial dreams in the back of her head. But she did leave that job ... when the bottom totally dropped out. Suddenly she was faced with making a completely unexpected decision: would she seek comfort in the form of finding another steady job, or would she finally answer the call to try her hand at entrepreneurship and go out on her own? Claire's turning point moment, when her side business became her only business, forced her out of that safe space of earning steady paychecks and into the realm of being her own boss.With student loans to pay and a wedding looming in the distance, she had to figure out how to get clients fast. Claire shares what it was like to be completely overwhelmed and unsure of what to do next, and how she would have tweaked her strategy knowing what she knows now. Join me for this honest conversation with Claire Pelletreau. She really puts everything out there from failures to wins in the kind of natural and relatable way that reminds me of catching up over a cup of coffee.After this chat, head on over to Episode 6: Claire's Clarity episode, "How to Spend $40 a Month on Facebook Ads that Actually Work"! SHOW NOTES Laura Roeder The Fizzle Show Try Fizzle for free! 5 week free trial "Hey, Nice Package!" from Rebecca Tracy "Bullseye", Claire's new ebook (pay what you want until February 1)Claire on TwitterSteph on Instagram

Welcome to Episode 6! It's the second half of my conversation with Claire Pelletreau, a brilliant Facebook Ads consultant. I have a feeling this episode will become a fast favorite for anyone interested in experimenting with Facebook ads... and if that's you, you're going to want to grab your notebook for this one, because Claire gets specific and practical in this one. There are so many things you're going to want to try after this conversation!Here's what Claire's throwing down for us in this episode: 3 big Facebook Ad strategies entrepreneurs at any level need to know aboutHow to hone in on customers who are more likely to buy your products or services How to create ads that intentionally and strategically grow your email list How to authentically show up in front of people who don't know you -- and win them overHow your ads are an investment in learning tons about your customer base & their big problems... and, my favorite part: how Claire would spend just $40 a month on Facebook Ads!So whether you've played with Facebook ads or you're a total newbie, whether you're a seasoned business builder or a brand new entrepreneur with little more than an idea, there's something for you in this conversation. I have to admit, before this conversation I regarded Facebook Ads with total skepticism, thinking of them as money pits yielding murky results. Claire reveals that there is so much more to this strategy than hoping to make money off of ads. You'll have to listen to see what I mean!So let's get into it -- we're talking about key Facebook ad strategies and where to spend your money for the best results!SHOW NOTESFacebook pixel "Bullseye", Claire's new ebook ("pay what you want" pricing until February 1)Claire Pelletreau on TwitterSteph on Instagram

Host Natalie Eckdahl opens up about how she monetizes her podcast and business! It is not how she expected things to evolve when she launched the show in January 2014. In fact, it has taken Natalie much longer than she expected to build a business that can provide for her family. Natalie also reveals the different ways to monetize a podcast and how she currently makes money through her podcast and business.  This episode is sponsored by AWeber. Thank you for supporting women entrepreneurs! Go to BizChix.com/AWeber to learn more and get a 60 Day Free Trial. Key Takeaways: [4:35]  Natalie talks about why and how she started the BizChix podcast. [6:40]  Natalie discusses the different ways you can monetize your online business or podcast. [12:48] Natalie’s epiphany when listening to Claire Pelletreau from the Get Paid Podcast [16:50] How Natalie is monetizing today. [19:08]  What Natalie has learned from podcasting. [23:08]  How and why create multiple streams of revenue. [27:00] Lessons learned on monetizing. [33:09] How did the AWeber sponsorship happen? [48:40] Honored AWeber appreciates BizChix and how important women entrepreneurs are - please tweet or send a thank you on Instagram for their support. [49:52] Special message from Tahoe! Mentioned in this Episode: AWeber AWeber Podcast featuring Natalie Hashtag-Legal (my attorneys) Claire Pelletreau - The Get Paid Podcast Don't forget to click subscribe so you never miss an episode and get to hear the entire #BizChixMonetize Series. Now go make some money! I'd love to work with you! Click for more info BizChix.com/workwithme   This episode first appeared on BizChix.com/235.

Imagine being able to ask successful entrepreneurs what they earn and how. Well that's exactly what Claire Pelletreau does. As the host of  the Get Paid Podcast, she's interviewed dozens of business owners with six and seven figure businesses (and beyond) and asked all questions you'd love to ask...but probably wouldn't dare. Here's what's covered in this episode: How Claire... READ MORE The post [095] How to get paid with Claire Pelletreau appeared first on Janet Murray.

Welcome to another episode of The Zen Courses Show! Today’s guest is Claire Pelletreau, founder of ClairePells.com and host of The Get Paid Podcast. This episode is especially valuable for anyone who is curious about using Facebook to market your online course. Enjoy! In This Episode, You'll Learn: • How Claire made the transition from employee to online entrepreneur while living abroad • What Facebook ads are and how they help you sell your course • Why you should create products at different price points • How to deal with low attendance and lack of participation in your course • Why access is the key to value and success for your learners • Why it’s important to set boundaries for your availability • How to run your online business while living abroad • Why Facebook ads are ridiculously powerful for your product launches References Mentioned: • clairepells.com • The Get Paid Podcast • Claire's Free guide to list building • Absolute FB Ads self-study course Thanks for Listening! If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. Click here to leave a review. And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher. Lastly, I want to say THANK YOU to Claire for sharing his story with us on The Zen Courses Show!

Get ready for a masterclass in Facebook ads! In this episode, Claire Pelletreau tells us when and how to use FB ads to reach our audience and grow our business. We talk about how to know it's a good time to invest in FB ads, when to ‘boost' a post … or not, if it's worthwhile to get more ‘likes' on your page, and a clever two step ad approach to grow your email list. You've asked me loads of questions about FB ads and Claire is answering this week – get your notebooks ready!This episode originally aired on The Wellpreneur Podcast.Get the full show notes with links: https://wellpreneur.com/e104-facebook-ads-claire-pelletreau/Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.Advertising Inquiries: https://redcircle.com/brands

Get ready for a masterclass in Facebook ads! In this episode, Claire Pelletreau tells us when and how to use FB ads to reach our audience and grow our business. We talk about how to know it's a good time to invest in FB ads, when to ‘boost' a post … or not, if it's [...]

Click for Shownotes I Wanted a Million Dollars and Instead Got a Million Dollar Network   Recently I had the honor of interviewing Racheal Cook for The Biz Chix Podcast and we had a very real and at times raw conversation on what it is like to be a Work at Home Mom, run a business, a home and take care of our children.  I felt immediately like I had connected with a kindred spirit across the country (a cool bi-product of this job and not the first time I have bonded quickly and deeply with a guest).   When Racheal asked if I would participate in her Biz That Loves You Back blog tour, I couldn’t raise my virtual hand quick enough. In fact, be sure you check out Claire Pelletreau (http://clairepells.com/biz-love-blog-tour/) who posted yesterday and Kimberly Riggins( kimberlyriggins.com) tomorrow.   Back when I “only” had one business and two kids in 2013, I got the idea to launch a podcast. There are many reasons I wanted to become a podcaster.    Podcasting fulfills a childhood dream I have of being a talk radio host.  I also wanted to give voice to more women’s stories and create the kind of content I was yearning to hear.  Of the male hosted podcasts I was listening to at the time, women were only being interviewed about 10% of the time.  When they were interviewed, the young, single male host didn’t ask the types of questions I wanted to have answered.     But if I am honest, really honest with you, the truth is I thought I could do all the above and have another big bonus.  I thought I could make piles of money too. There are a few podcasters out there right now that are killing it and making multi-six figure and 7 figure incomes from their podcast   So fast forward from my launch Januay 2014 to now April 2015. Am I rolling around in piles of cash simply from launching a podcast.   No.   I am not a millionaire.  I am not making a six figure income from my podcast.  In fact, I am not even making a 5 figure income from my podcast and the BizChix brand. It took me a full year to even start monetizing in any way.   I could have monetized a lot sooner, but Baby Jett changed my focus.  Towards the end of my pregnancy the time was right to test the monetization waters.  But I was too tired and trying to prepare for a maternity leave from interviewing.  Once Jett arrived, I didn’t feel like hustling to work with clients or build a digital product when I had a newborn to hold and cuddle.   At the beginning of this year, I began working with the Biz Chix community. I have launched two paid masterminds, engaged a few coaching clients and  even experimented with sponsorship of the show for one month.  I decided not to continue with sponsorship for now because I want to promote programs I am offering through Biz Chix or have my other biz ScheduleMAX.com sponsor the episode.     While I have certainly been disappointed with the slow build to monetization, podcasting has had a surprising effect on my life. I haven’t built a million dollar bank account, but I have built a million dollar network.   The show has expanded the depth and breadth of my network.  I have been able to interview women that I would never meet otherwise or even have access to.  A special report is built during interviews and almost every time the guest ends our call by asking me to let them know how they can support me in the future.  I have called in a few of those favors with winning results.   The podcasting community is another huge bonus.  I have never been part of a more supportive or collaborative community and the women in this community are the best. I have new besties all across the country that completely understand my business and my life in ways many local friends can’t.   The best thing I did relating to the Biz Chix brand was launch a private Facebook group for my audience that is filled with female entrepreneurs and women that want to be entrepreneurs.  I get to see relationships developing and women doing business with each other all as a result of the podcast.     This year I have learned something about myself that has come as a big surprise. I really want to teach more people how to podcast.  It is so powerful to get your voice out there and I want to help more people do that, especially bloggers.  Bloggers already have an amazing pool of content and adding audio to their blogs is really a no brainer.  It also allows their audience to connect with them on a more intimate level.   Podcast listeners tend to listen through their smartphones using earbuds and you can’t get much closer to someone’s heart,mind and soul.   I think the more senses we can connect with people in this New Media age, the better.  We all really need to be considering blogging, podcasting and video in that marketing toolbelt I mentioned before.  Video is my next frontier!    So in answer to my new friend Racheal’s question on how is my business loving me back?  Right now BizChix isn’t throwing piles of cash at me, but there is huge potential in the foundation I built so far. Podcasting gave me access to an industry full of new friends, a professional network beyond my wildest dreams and even more importantly the chance to fulfill a childhood dream of being behind the mic.         The Truth About Podcasting   I’m the member of a number of private Facebook communities for Podcasters and almost everyone is trying to figure out the same thing.  How do I make money from this thing and why don’t I have enough downloads yet to warrant sponsorship? It is an ongoing conversation that I see repeated day after day in group after group.   The truth is that podcasts very rarely get sponsored.  They don’t have the kinds of download numbers to warrant an interest from big brands.  Some clever niche podcasters have been able to sell advertisers on the benefits of direct access to he exact customers they are looking for.  This takes a lot of creativity and effort and it is being done by a small group of people.   What podcasts are best suited for is as one tool in your Marketing tool belt.  Podcasts are one of the most intimate mediums out there.  I have released 171 episodes so far and there are some people out there who have listened to every single one.  Imagine being in someone’s ears for 171 hours  That is like someone listening to me 24/7 for one week straight.  It is mind blowing.   This kind of connection allows podcasters to build a tribe of followers that know, like and trust them. I run a private Facebook group for my community filled with female entrepreurs and women who want to be entrepreneurs.  It is very engaged and one of my favorite places to be.   I launched a Mastermind for my community and 1/1 coaching program in early 2015 as my first means of monetizing.  It has been so rewarding to start to work with my community and provide value.   While I was hoping to contribute and provide to my Mastermind, they ended up providing me great feedback as well.  While I provide a ton of business value, I have a skill and industry knowledge that a lot of people don’t have.   I know how to podcast.  I understand how to launch, build and monetize this medium.  I am passionate about podcasting and they want to learn more about it from me.   None of the podcasts I was listening to had hosts I could relate to.  My favorite at the time was Entrpereneur on Fire, hosted by John Lee Dumas. But Johns life is not at all like mine.  He is a 30 year old single guy with no kids who works 80+ hours a week and has kept up that pace for over 2 years now.     I thought it would be cool to interview women like me. Women balancing work and kids. There were questions I wanted to ask them. How do you do it? What is the secret? Do you have balance?  What I found is that most of them have the same answer as me.  I am trying to figure it out day by day.  Some days I feel I have perfect balance, while other days life feel a bit out of control.  The secret sauce or holy grail of balance does not exist.   My other motivation for starting a podcast was to create another income stream for my family.  

Taking the confusion of our Facebook advertising In late 2013, Facebook dramatically overhauled how your page’s posts get shown to your fans. It’s gotten a whole lot harder to reach your fans now, fans you’ve maybe spent years building up. This has pushed a lot of people to start playing around with Facebook ads, but [...] The post [Ep #127] Taking the confusion out of Facebook advertising with Claire Pelletreau appeared first on The Ambitious Entrepreneur Podcast Network.

Claire Pelletreau is a Facebook ads consultant and confessed conversion junkie. She helps small business owners figure out the daunting world of social advertising so they can put their list building on autopilot. The results? More leads and sales than they ever thought possible. Learn all about Scaling Your Business with Facebook Ads through workshops and her Absolute FB Ads - a course for people who want to get their ads up and running without succumbing to Facebook ad overwhelm.  Get your copy of her FREE Guide To Facebook Ads here You'll find information on her site at that link for taking your marketing to the next level, leveraging Facebook's tools AND what your 'competitors' are doing as well! Join us for "Breakthrough Directions"  as guests share their secrets for building relationship capital, relationship marketing and internet marketing strategies, and offline & online business systems that have created huge success for thriving businesses. Airing weekly on Tuesdays at noon eastern and in permanent replay, come learn how you can apply these secrets to succeed in your own business as well! In between episodes, you can get help any time you need it through the FREE DirectionsU "30-Day IM Challenge" that walks you through applying the internet marketing strategies and  online business systems, and the Breakthrough Academy "GOLD Program" for growing a thriving business.  They show you how to apply what you learn about on the show to YOUR business, step by step!

The post Episode 26: How To Use Facebook Ads To Book More Weddings With Claire Pelletreau appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.