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Holger Hampf joins Martin in this week's episode to talk about the future role of designers and how they can and will influence the role of transportation and mobility design but also how the role of a designer itself will change.
ICYMI: BMW is joining the voice computing revolution by putting a voice assistant in new cars. It answers to "Hey, BMW." Jefferson Graham sits down with BMW exec Holger Hampf at the CES in Las Vegas to find out more on Talking Tech.
BMW is joining the voice computing revolution by putting a voice assistant in new cars. It answers to "Hey, BMW." Jefferson Graham sits down with BMW exec Holger Hampf at the CES in Las Vegas to find out more on Talking Tech.
Stuff editor Craig Wilson talks to Holger Hampf, the head of BMW Designworks, at the LA Auto Show 2018 about the future of mobility and BMW's Vision iNext, whether the company is leaving it too late to join the all-electric SUV fray, and the challenges of innovating while maintaining BMW's brand identity and respecting its heritage.
What is the value of Service Design from the perspective of one of the world largest car manufacturers? Holger Hampf who is the head of user experience at BMW Group shares his thoughts on how services can be used to extend the BMW experience. We also talk about designing for freedom and joyful experiences. ---------------------------------------- EPISODE GUIDE 1:54 - First encounter with Service Design 5:17 - How can we extend the feeling of freedom? 10:22 - How much integration do we need? 16:01 - How can we achieve joyful experiences? 21:38 - Expert tip: be sensitive to other disciplines. 23:48 - Big question: personal mobility systems. ---------------------------------------- MORE EPISODES Enjoyed the show? Take a look at some of the other episodes ➜ @servicedesignshow OFFICIAL YOUTUBE CHANNEL Every episode of the Service Design Show is also available as via the official YouTube channel ➜ youtube.com/servicedesignshow